TVB Newshttp://www.tvb.org
TVB Features and Industry News from the tvb.org website.Sun, 02 Aug 2015 14:34:31 -0500TVNewsCheck: Arika Zink Upped TO GM Of WFXR, WWCWhttp://www.tvnewscheck.com/article/87315/arika-zink-upped-to-gm-of-wfxr-wwcw
Nexstar Broadcasting Group today promoted Arika L. Zink to VP-GM of Fox affiliate WFXR and CW outlet WWCW serving Roanoke-Lynchburg-Blacksburg, Va. (DMA 67) and the stations' associated digital services including VirginiaFirst.com.Fri, 31 Jul 2015 18:00:00 -0500http://www.tvnewscheck.com/article/87315/arika-zink-upped-to-gm-of-wfxr-wwcwEncouraging Numbers On Local TV Newshttp://www.tvnewscheck.com/article/87347/encouraging-numbers-on-local-tv-news
An indication of the overall health -- and stability -- of local TV news can be found in the surveys' results on newsroom staffing and pay.Fri, 31 Jul 2015 10:00:00 -0500http://www.tvnewscheck.com/article/87347/encouraging-numbers-on-local-tv-newsHow Much Time Do We Spend With Commercial And Ad Free TVhttp://www.mediadynamicsinc.com/media-matters/august-1-2015/
Overall TV usage compilations, from a number of sources, show what the current situation really is.Fri, 31 Jul 2015 10:00:00 -0500http://www.mediadynamicsinc.com/media-matters/august-1-2015/TVNewsCheck: Hearst To Carry Presidential Forum
http://www.tvnewscheck.com/article/87246/hearst-to-carry-aug-3-presidential-forum
Hearst Television Inc. will televise the Voters First Forum, featuring GOP presidential candidates, in the 27 local Hearst markets across the United States. The forum is produced and hosted by the New Hampshires Union Leader newspaper and C-SPAN.Fri, 31 Jul 2015 08:05:00 -0500http://www.tvnewscheck.com/article/87246/hearst-to-carry-aug-3-presidential-forumProgrammatic TV: More 'In Their Own Words'http://www.mediapost.com/publications/article/254996/programmatic-tv-more-in-their-own-words.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84805
Last week featured programmatic TV players Rentrak and Oracle Data Management -- This week continues with platforms TubeMogul and Videa.Fri, 31 Jul 2015 07:10:00 -0500http://www.mediapost.com/publications/article/254996/programmatic-tv-more-in-their-own-words.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84805CMOs Want Better Data Expertisehttp://www.mediapost.com/publications/article/255033/cmos-want-better-data-expertise.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84863
With all of the customer information now available to them, chief marketing officers feel they're not getting the analysis and execution expertise they need from their current agencies.Fri, 31 Jul 2015 07:00:00 -0500http://www.mediapost.com/publications/article/255033/cmos-want-better-data-expertise.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84863Broadcast Soap Operas, Unlike Primetime Shows, Holding on to Viewers This Summerhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-soap-operas-unlike-primetime-shows-holding-viewers-summer/142762
It is worth noting that those viewers still watching the soaps are very much loyal to them. One factor working in the soaps' favor is that each episode is first run during the summer.Fri, 31 Jul 2015 07:00:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-soap-operas-unlike-primetime-shows-holding-viewers-summer/142762Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year -- Reporthttp://blogs.wsj.com/cmo/2015/07/29/advertisers-shifted-1-5-billion-from-tv-to-digital-year-over-year-report/
SMI estimates advertisers spent $25.5 billion on national TV and $6.4 billion on local and syndicated TV from October through June, in comparison to $22 billion spent on digital over those nine months.Fri, 31 Jul 2015 06:00:00 -0500http://blogs.wsj.com/cmo/2015/07/29/advertisers-shifted-1-5-billion-from-tv-to-digital-year-over-year-report/TV Still Dominates Multi-Screen Worldhttp://ftp.media.radcity.net/ZSND/issues/July2015/S4923.pdf
Television still accounts for half (49%) of consumers' total media time on a daily basis--and the Video Advertising Bureau (VAB) notes that when it comes to video consumption, TV still commands 93% of total video time.Fri, 31 Jul 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2015/S4923.pdfTVNewsCheck: WAOW Names Daul General Sales Managerhttp://www.tvnewscheck.com/article/87278/waow-names-daul-general-sales-manager
JanEl Daul today was named general sales manager at Quincy Newspapers Inc.'s ABC affiliate WAOW Wausau, Wis. (DMA 134).Thu, 30 Jul 2015 17:05:00 -0500http://www.tvnewscheck.com/article/87278/waow-names-daul-general-sales-managerHonda's Pilot Ad Tops Week's Elite Listhttp://wardsauto.com/auto-makers/honda-s-pilot-ad-tops-week-s-elite-list
Automakers spent an estimated $105.9 million on TV ads for the week, down about $15 million from the prior week.Thu, 30 Jul 2015 12:21:00 -0500http://wardsauto.com/auto-makers/honda-s-pilot-ad-tops-week-s-elite-listIs TV Currency Dead? Predictions from AOL Open Serieshttps://www.mediavillage.com/article/is-tv-currency-dead-predictions-from-aol-open-series/
There is a lot of talk these days about the changing TV landscape, from the advancement of programmatic to the demise of dayparts, the Upfront and even our current currency.Thu, 30 Jul 2015 11:25:00 -0500https://www.mediavillage.com/article/is-tv-currency-dead-predictions-from-aol-open-series/TEN Ramps Up Sponsored Video Contenthttp://www.mediapost.com/publications/article/255066/ten-ramps-up-sponsored-video-content.html
The Enthusiast Network, which publishes Motor Trend, Automobile and Hot Rod, is ramping up its sponsored video content efforts with full-length programs, produced by TEN's in-house creative arms and distributed via TEN's online channels.Thu, 30 Jul 2015 11:23:00 -0500http://www.mediapost.com/publications/article/255066/ten-ramps-up-sponsored-video-content.html4C Acquires TV Campaign Analytics Firm Teletraxhttp://www.broadcastingcable.com/news/currency/4c-acquires-tv-campaign-analytics-firm-teletrax/142935?utm_source=twitterfeed&utm_medium=twitter
Advertising data software company 4C says it acquired Teletrax from Civolution. Teletrax provides real-time television analytics and digital ad campaigns that are synchronized with TV commercials.Thu, 30 Jul 2015 11:20:00 -0500http://www.broadcastingcable.com/news/currency/4c-acquires-tv-campaign-analytics-firm-teletrax/142935?utm_source=twitterfeed&utm_medium=twitterBack to School Guide: By the Numbershttp://www.medialifemagazine.com/back-to-school-by-the-numbers/
The back-to-school shopping season has begun, and it will peak over the next four weeks, with retailers spending hundreds of millions on advertising.Thu, 30 Jul 2015 11:16:00 -0500http://www.medialifemagazine.com/back-to-school-by-the-numbers/Television 2.0: Getting the Right Audience to the Right Advertiser at the Right Timehttp://www.huffingtonpost.com/gavin-douglas/television-20-getting-the_b_7887372.html?utm_hp_ref=media&ir=Media http://www.huffingtonpost.com/gavin-douglas/television-20-getting-the_b_7887372.html?utm_hp_ref=media&ir=Media
This is Television 2.0: An ambitious and vital step that needs to be taken by the television industry to generate, aggregate and deliver layers of meaningful audience metrics on each of their TV shows.Wed, 29 Jul 2015 07:15:00 -0500http://www.huffingtonpost.com/gavin-douglas/television-20-getting-the_b_7887372.html?utm_hp_ref=media&ir=Media http://www.huffingtonpost.com/gavin-douglas/television-20-getting-the_b_7887372.html?utm_hp_ref=media&ir=MediaHearst To Carry Presidential Forumhttp://www.tvnewscheck.com/article/87246/hearst-to-carry-aug-3-presidential-forum
Hearst Television Inc. will televise the Voters First Forum, featuring GOP presidential candidates, in the 27 local Hearst markets across the United States.Wed, 29 Jul 2015 07:15:00 -0500http://www.tvnewscheck.com/article/87246/hearst-to-carry-aug-3-presidential-forum Mobile TV Watching Rises For Older Viewershttp://www.mediapost.com/publications/article/254998/mobile-tv-watching-rises-for-older-viewers.html?edition=84791
Overall, about 60% of people now watch TV on their mobile devices at some point when they are away from home.Wed, 29 Jul 2015 07:05:00 -0500http://www.mediapost.com/publications/article/254998/mobile-tv-watching-rises-for-older-viewers.html?edition=84791 Kantar Media Invests In BIScience To Begin Tracking Programmatichttp://www.mediapost.com/publications/article/254988/kantar-invests-in-biscience-to-begin-tracking-prog.html
The deal signals Kantar Media's official foray into programmatic media measurement, a space the company had only implicitly measured in the past.Wed, 29 Jul 2015 07:00:00 -0500http://www.mediapost.com/publications/article/254988/kantar-invests-in-biscience-to-begin-tracking-prog.htmlNew America. New Consumers.http://www.nielsen.com/us/en/insights/news/2015/new-america-new-consumers.html
The composition of the country is shifting: 92% of the total growth in U.S. population from 2000 to 2014 came from multicultural groups. With these changes, our lifestyles and consumer habits have also evolved.Wed, 29 Jul 2015 07:00:00 -0500http://www.nielsen.com/us/en/insights/news/2015/new-america-new-consumers.htmlVW Passes Toyota for Global Sales Lead in First Halfhttp://www.autonews.com/article/20150728/COPY01/307289951/vw-passes-toyota-for-global-sales-lead-in-first-half
Volkswagen Group surpassed Toyota Motor Corp. to become the biggest automaker by deliveries in the first half, putting the company on track to capture the worldwide sales crown three years ahead of its target.Tue, 28 Jul 2015 09:00:00 -0500http://www.autonews.com/article/20150728/COPY01/307289951/vw-passes-toyota-for-global-sales-lead-in-first-half Matrix Expands Mobile Ad Sales Capabilities http://www.broadcastingcable.com/news/technology/matrix-expands-mobile-ad-sales-capabilities/142869
To help TV ad sales operations do more in the field, the CRM and ad sales software provider Matrix Solutions has announced a new release of their software that significantly expands its capabilities on mobile devices.Tue, 28 Jul 2015 08:15:00 -0500http://www.broadcastingcable.com/news/technology/matrix-expands-mobile-ad-sales-capabilities/142869CBS Will Live-Stream Super Bowl Ads in Big Move for Media Industryhttp://variety.com/2015/tv/news/super-bowl-ads-live-stream-cbs-tv-commercials-1201549892/
In 2016 CBS intends to shake things up by live-streaming -- in as close to real-time as possible -- every single national ad that supports its telecast of Super Bowl 50.Tue, 28 Jul 2015 08:10:00 -0500http://variety.com/2015/tv/news/super-bowl-ads-live-stream-cbs-tv-commercials-1201549892/AOL Says There Are More Ads On TV Than Everhttp://blogs.wsj.com/cmo/2015/07/28/aol-says-there-are-more-ads-on-tv-than-ever/?mod=WSJ_cmo_today&mod=wsj_cmohome_cmoreport
There are more ads on TV than ever making it even tougher for marketers trying to break through in an already cluttered ad landscape, according to a new report by Verizon Communications ' AOL unit.Tue, 28 Jul 2015 08:05:00 -0500http://blogs.wsj.com/cmo/2015/07/28/aol-says-there-are-more-ads-on-tv-than-ever/?mod=WSJ_cmo_today&mod=wsj_cmohome_cmoreportFast Food Chains Hope Updating Packaging Revives Saleshttp://www.adweek.com/news/advertising-branding/heres-why-burger-king-revamped-its-packaging-166002
Updated packaging design seems to be the latest trend among fast-food chains--McDonald's and KFC recently refreshed theirs--and Burger King tapped Turner Duckworth's London office for a revamp.Tue, 28 Jul 2015 08:05:00 -0500http://www.adweek.com/news/advertising-branding/heres-why-burger-king-revamped-its-packaging-166002Variety: CBS Will Live-Stream Super Bowl Ads in Big Move for Media Industry
http://variety.com/2015/tv/news/super-bowl-ads-live-stream-cbs-tv-commercials-1201549892/
For nearly half a century, the only way for the average consumer to see all the glitzy commercials that accompanied the Super Bowl was to watch a broadcast of the game on television. In 2016 CBS intends to shake things up by live-streaming -- in as close to real-time as possible -- every single national ad that supports its telecast of Super Bowl 50.Tue, 28 Jul 2015 08:05:00 -0500http://variety.com/2015/tv/news/super-bowl-ads-live-stream-cbs-tv-commercials-1201549892/TVNewsCheck: NBCU's Hispanic Enterprises Names New HR VPhttp://www.tvnewscheck.com/article/87227/nbcus-hispanic-enterprises-names-new-hr-vp
NBCUniversal's Hispanic Enterprises and Content announced the promotion of Lleni Sandoval to VP, human resources. She will continue to be based in Miami and report to Enrique Caballero, SVP, human resources, Hispanic Enterprises and Content.Tue, 28 Jul 2015 08:05:00 -0500http://www.tvnewscheck.com/article/87227/nbcus-hispanic-enterprises-names-new-hr-vpBoosting Hispanic Advertising Leads To Sales Spurt For CPG, Retail Brandshttp://www.mediapost.com/publications/article/254977/boosting-hispanic-advertising-leads-to-sales-spurt.html
Consumer Packaged Goods and Retail marketers are seeing a direct correlation between revenue growth and Hispanic media investment, according to a new report from AHAA: The Voice of Hispanic Marketing.Tue, 28 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/254977/boosting-hispanic-advertising-leads-to-sales-spurt.htmlB&C: NBCU Ups Ian Trombley to President, Operations and Technical Serviceshttp://www.broadcastingcable.com/news/fates-and-fortunes/nbcu-ups-ian-trombley-president-operations-and-technical-services/142860
NBCUniversal has named Ian Trombley to the post of president, operations and technical services, where he will head up the company's owned studio and post production operations servicing television and film.Tue, 28 Jul 2015 07:00:00 -0500http://www.broadcastingcable.com/news/fates-and-fortunes/nbcu-ups-ian-trombley-president-operations-and-technical-services/142860Rentrak Signs Deal with TV Rep Firm Katz Television Grouphttp://www.prnewswire.com/news-releases/rentrak-signs-deal-with-tv-rep-firm-katz-television-group-300118785.html
Katz will use Rentrak ratings and Advanced Demographic information to gain a deeper understanding of how local TV audiences view television across the entire year, in every local market.Tue, 28 Jul 2015 07:00:00 -0500http://www.prnewswire.com/news-releases/rentrak-signs-deal-with-tv-rep-firm-katz-television-group-300118785.htmlWith Online Ads, "Viewable" Means Different Things to Different Peoplehttp://blogs.wsj.com/cmo/2015/07/27/with-online-ads-viewable-means-different-things-to-different-people/
To most people across the industry the concept of buying and selling "viewable" ads instead of "served" ones makes complete sense. The problem is, nobody can seem to agree what "viewable" actually means.Mon, 27 Jul 2015 09:05:00 -0500http://blogs.wsj.com/cmo/2015/07/27/with-online-ads-viewable-means-different-things-to-different-people/Search, Meerkat To Bring Live Streaming TV Indexed In Near Real-Timehttp://www.mediapost.com/publications/article/254832/search-meerkat-to-bring-live-streaming-tv-indexed.html
Creative and marketing experts say live-streaming technology and real-time search engine optimization will change the way the industry views the connection between television and search.Mon, 27 Jul 2015 09:00:00 -0500http://www.mediapost.com/publications/article/254832/search-meerkat-to-bring-live-streaming-tv-indexed.html Mitsubishi Shuts Production - But Not Sales - In U.S.http://www.mediapost.com/publications/article/254850/mitsubishi-shuts-production-but-not-sales-in-u.html
Mitsubishi Motors is ending production of its Outlander Sport crossover SUV in the U.S. and will close its only plant here, in Normal, Ill., if it does not find a buyer.Mon, 27 Jul 2015 09:00:00 -0500http://www.mediapost.com/publications/article/254850/mitsubishi-shuts-production-but-not-sales-in-u.htmlLG to launch flat OLED TVhttp://news.mk.co.kr/english/newsRead.php?sc=30800006&cm=English%20News_&year=2015&no=719798&selFlag=sc&relatedcode=&wonNo=&sID=308
LG Electronics is set to double its organic light-emitting diode (OLED) television line-up, a move meant to allow customers to have more choices to spread OLED TVs.Mon, 27 Jul 2015 08:25:00 -0500http://news.mk.co.kr/english/newsRead.php?sc=30800006&cm=English%20News_&year=2015&no=719798&selFlag=sc&relatedcode=&wonNo=&sID=308July Autos Continue Positive Trend With Help From Digital Processhttp://www.mediapost.com/publications/article/254811/july-autos-continue-positive-trend-with-help-from.html
The first six months of the year were torrid for auto sales, with 8.5 million vehicles delivered, making it the strongest first half since 2005.Mon, 27 Jul 2015 08:15:00 -0500http://www.mediapost.com/publications/article/254811/july-autos-continue-positive-trend-with-help-from.htmlTV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewsonhttp://www.mediapost.com/publications/article/254818/tv-will-be-bigger-than-ever-qa-with-wideorbits.html
The automation of advertising transactions is increasing at a rapid clip. TV is poised to see a dramatic increase in programmatic sales automation.Mon, 27 Jul 2015 08:10:00 -0500http://www.mediapost.com/publications/article/254818/tv-will-be-bigger-than-ever-qa-with-wideorbits.htmlThe Television Electionhttp://www.politico.com/story/2015/07/decline-of-tv-ads-not-in-2016-120611.html
Despite all the hype about tools like Snapchat and Meerkat, the 2016 campaign will be dominated by a technology that's been around for decades: TV.Mon, 27 Jul 2015 08:05:00 -0500http://www.politico.com/story/2015/07/decline-of-tv-ads-not-in-2016-120611.htmlBroadcast Still Video's Biggest, Best Platformhttp://www.tvnewscheck.com/article/87158/broadcast-still-videos-biggest-best-platform
The Big Four remain at the pinnacle of the TV ziggurat. Ninety-three of the 100 most watched shows on TV during the 2014-15 season were on broadcast, according to TVB research.Mon, 27 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/article/87158/broadcast-still-videos-biggest-best-platformCBS All Access Expands To Most Of U.S.http://www.mediapost.com/publications/article/254239/cbs-all-access-expands-to-most-of-us.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84587
CBS All Access -- CBS' stand-alone digital video streaming service -- will expand its live local TV stations feeds to 75% of U.S. TV homes.Mon, 27 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/254239/cbs-all-access-expands-to-most-of-us.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84587Univision Signs Hispanic YouTubers for New Digital Multichannel Networkhttp://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/
Univision Communications has launched its own YouTube multichannel network, aimed at extending its reach among young Hispanic audiences in the U.S. and abroad.Mon, 27 Jul 2015 07:55:00 -0500http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/Programmatic TV: In Their Own Wordshttp://www.mediapost.com/publications/article/254791/programmatic-tv-in-their-own-words.html
Four prominent programmatic TV players, Rentrak, Oracle Marketing Cloud DMP, TubeMogul and Videa, were invited to speak for themselves rather than through a vivisection of their value propositions.Mon, 27 Jul 2015 07:55:00 -0500http://www.mediapost.com/publications/article/254791/programmatic-tv-in-their-own-words.htmlTV SPY: Nexstar Names Head of Central Texas TV Stationshttp://www.adweek.com/tvspy/nexstar-names-head-of-central-texas-tv-stations/152515
Chris Pruitt has been named vp and gm of Nexstar's KWKT-KYLE the Fox and MyNetworkTV affiliate for Waco, Texas. He'll also oversee digital services for the two stations.Mon, 27 Jul 2015 07:10:00 -0500http://www.adweek.com/tvspy/nexstar-names-head-of-central-texas-tv-stations/152515TV SPY: St. Louis Investigative Reporter to be Assistant ND at KSTPhttp://www.adweek.com/tvspy/st-louis-investigative-reporter-to-be-assistant-nd-at-kstp/152378
Craig Cheatham is joining Minneapolis-St. Paul, Minn. ABC affiliate KSTP as assistant news director.Mon, 27 Jul 2015 07:05:00 -0500http://www.adweek.com/tvspy/st-louis-investigative-reporter-to-be-assistant-nd-at-kstp/152378B&C: Kristopher Jones Upped at 21st Century Foxhttp://www.broadcastingcable.com/news/washington/kristopher-jones-upped-21st-century-fox/142848
Kristopher Jones has been named VP of government relations for 21st Century Fox. Jones has been director of government relations since joining the company in 2011 from the National Association of Broadcasters, where he was VP of communications.Mon, 27 Jul 2015 07:05:00 -0500http://www.broadcastingcable.com/news/washington/kristopher-jones-upped-21st-century-fox/142848B&C: Alex Wallace Exits NBC Newshttp://www.broadcastingcable.com/news/fates-and-fortunes/alex-wallace-exits-nbc-news/142807
Alex Wallace, senior VP of NBC News since 2008, is leaving the network. Wallace joined NBC News as an executive producer of Weekend Today and senior producer of Today in 2005.Mon, 27 Jul 2015 07:02:00 -0500http://www.broadcastingcable.com/news/fates-and-fortunes/alex-wallace-exits-nbc-news/142807B&C: Former CBS Exec Messinger Has Diedhttp://www.broadcastingcable.com/news/local-tv/former-cbs-exec-messinger-has-died/142808
Marty Messinger, CBS Corporation's first chief compliance officer and the longtime chief legal officer for the CBS Television Stations group, died unexpectedly at his home in East Hampton, New York.Mon, 27 Jul 2015 07:00:00 -0500http://www.broadcastingcable.com/news/local-tv/former-cbs-exec-messinger-has-died/142808Where OTT Video is Going, in 5 Chartshttp://digiday.com/platforms/ott-video-going-5-charts/
The OTT market is rapidly becoming cluttered with a variety of apps and services, from mass-market giants like Netflix to niche networks targeting specific audiences. It's certainly a seller's market -- the OTT race is nowhere close to the finish line.Fri, 24 Jul 2015 10:07:00 -0500http://digiday.com/platforms/ott-video-going-5-charts/The Billennial Generation: How Bilingual Millennials are Changing Spanish-Language TVhttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-latino-millennials-univision-20150719-story.html#page=1
Billennials now outpace immigrants, long the core market of Spanish-language media, as the main source of growth for the Latino population.Fri, 24 Jul 2015 10:00:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-latino-millennials-univision-20150719-story.html#page=1Adapting To The Demands Of A Digital Worldhttp://www.tvnewscheck.com/article/87138/adapting-to-the-demands-of-a-digital-world
Television is a medium that can influence consumer behavior. The combination of TV and digital advertising can increase brand recall and message recall by considerable amounts when compared to results from TV ads alone.Fri, 24 Jul 2015 09:18:00 -0500http://www.tvnewscheck.com/article/87138/adapting-to-the-demands-of-a-digital-worldElectricity Poised To Be Biggest Ad Medium In 2016http://www.mediapost.com/publications/article/254713/electricity-poised-to-be-biggest-ad-medium-in-2016.html
The Internet is not a holistic ad medium. Internet now powers so many powerful and important online, digital and Web service commercial communication channels, but they are separate and distinct as media.Fri, 24 Jul 2015 08:38:00 -0500http://www.mediapost.com/publications/article/254713/electricity-poised-to-be-biggest-ad-medium-in-2016.htmlComcast Reports Flat Quarterly Revenues for Broadcast TVhttp://www.tvweek.com/tvbizwire/2015/07/comcast-reports-flat-quarterly-revenues-for-broadcast-tv/
NBCUniversal owner Comcast Corp. reported its 2nd quarter results today, with revenues for the broadcast television segment remaining flat at $1.8 billion. This reflects a slight increase in ad revenue and higher retrans fees, along with lower content licensing revenue.Thu, 23 Jul 2015 16:23:00 -0500http://www.tvweek.com/tvbizwire/2015/07/comcast-reports-flat-quarterly-revenues-for-broadcast-tv/U.S. TV Ad Spending Fell in Second Quarterhttp://blogs.wsj.com/cmo/2015/07/20/u-s-tv-ad-spending-fell-in-second-quarter/
TV ad spending dropped 5% in the second quarter; 3% excluding sports programming such as the World Cup. Soft ratings and ongoing measurement issues continue to impact television's results.Thu, 23 Jul 2015 14:45:00 -0500http://blogs.wsj.com/cmo/2015/07/20/u-s-tv-ad-spending-fell-in-second-quarter/B&C: Turner, Vubiquity Sign New VOD Content Deal
http://www.broadcastingcable.com/news/currency/turner-vubiquity-sign-new-vod-content-deal/142698
Turner Broadcasting has made a new deal to have its TV Everywhere, on demand content packaged and distributed by Vubiquity.Thu, 23 Jul 2015 11:03:00 -0500http://www.broadcastingcable.com/news/currency/turner-vubiquity-sign-new-vod-content-deal/142698NetNewsCheck: Podcasts' High CPMs Drive Scripps' Midroll Acquisition
http://www.netnewscheck.com/article/42767/podcasts-high-cpms-drive-scripps-midroll-acquisition
Scripps acquired Midroll Media, a five-year-old Los Angeles-based company that both produces podcasts and runs an advertising network to monetize them. The tv and radio broadcaster sees an opportunity to capture a highly engaged, younger and more affluent audience that advertisers want.Thu, 23 Jul 2015 11:00:00 -0500http://www.netnewscheck.com/article/42767/podcasts-high-cpms-drive-scripps-midroll-acquisitionStudy: 59% Watch Mobile TVhttp://www.multichannel.com/news/next-tv/study-59-watch-mobile-tv/392387
Arris's latest Consumer Entertainment Index found that 59% of consumers now watch mobile TV, a figure that jumps to 72% of 16-24 year-olds. And there's an uptick among older consumers, as the number of mobile TV viewers among those who are 65 or older rose 11%.Thu, 23 Jul 2015 10:55:00 -0500http://www.multichannel.com/news/next-tv/study-59-watch-mobile-tv/392387Telemundo Notches Ratings Milestone in Beating Univision for the Nighthttp://variety.com/2015/tv/ratings/telemundo-beats-univision-ratings-1201546177/
Already enjoying its best season ever, the NBCUniversal- owned Telemundo achieved a ratings milestone on Tuesday night when its regular lineup beat Univision head-to-head in adults 18-49 for the first time.Thu, 23 Jul 2015 10:51:00 -0500http://variety.com/2015/tv/ratings/telemundo-beats-univision-ratings-1201546177/AutoNation Revs Up Profit But Misses Estimateshttp://www.wsj.com/articles/autonation-profit-soars-on-strength-in-all-segments-1437566715
AutoNation Inc. said second-quarter profit surged, as the nation's largest dealership chain rode a car sales boom expected to reach the highest levels in more than a decade.Thu, 23 Jul 2015 10:50:00 -0500http://www.wsj.com/articles/autonation-profit-soars-on-strength-in-all-segments-1437566715GM posts $1.1 billion profit in Q2http://www.autonews.com/article/20150723/OEM/150729952/gm-posts-1-1-billion-profit-in-q2
General Motors posted second-quarter net income of $1.1 billion, buoyed by record operating profits in North America and continued strength in China, despite the recent slowdown in car sales there.Thu, 23 Jul 2015 10:47:00 -0500http://www.autonews.com/article/20150723/OEM/150729952/gm-posts-1-1-billion-profit-in-q2Variety: Telemundo Notches Ratings Milestone in Beating Univision for the Night
http://variety.com/2015/tv/ratings/telemundo-beats-univision-ratings-1201546177/
Already enjoying its best season ever, the NBCUniversal-owned Telemundo achieved a ratings milestone on Tuesday night when its regular lineup beat Univision head-to-head in adults 18-49 for the first time.Thu, 23 Jul 2015 09:54:00 -0500http://variety.com/2015/tv/ratings/telemundo-beats-univision-ratings-1201546177/Current: Commercial TV Owner Gives Helena Station to Montana PBS
http://current.org/2015/07/commercial-tv-owner-gives-helena-station-to-montana-pbs/
Gray Television is giving KMTF in Helena, a CW simulcast channel, to the public TV station, said Eric Hyyppa, director and g.m. of Montana PBS in Bozeman.Thu, 23 Jul 2015 09:54:00 -0500http://current.org/2015/07/commercial-tv-owner-gives-helena-station-to-montana-pbs/Deadline: PBS And CBS Dominate News & Documentary Emmys
http://deadline.com/2014/09/news-and-documentary-emmys-winners-pbs-cbs-843951/
PBS and CBS were the big winners at the 35th annual News & Documentary Emmy Awards. The pubcaster walked away with a leading 11 trophies, followed by the Eye with 10. ABC picked up three wins, the only other network with more than two.Thu, 23 Jul 2015 09:48:00 -0500http://deadline.com/2014/09/news-and-documentary-emmys-winners-pbs-cbs-843951/NRF Cuts 2015 U.S. Retail Sales Forecast After Weak First Halfhttp://www.reuters.com/article/2015/07/22/us-nrf-outlook-idUSKCN0PW1HE20150722
NRF said sales grew 2.9 percent during the first half of 2015 and are expected to grow 3.7 percent over the next five months.Thu, 23 Jul 2015 09:45:00 -0500http://www.reuters.com/article/2015/07/22/us-nrf-outlook-idUSKCN0PW1HE20150722PBS And CBS Dominate News & Documentary Emmyshttp://deadline.com/2014/09/news-and-documentary-emmys-winners-pbs-cbs-843951/
PBS and CBS were the big winners at the 35th annual News & Documentary Emmy Awards. The pubcaster walked away with a leading 11 trophies, followed by the Eye with 10. ABC picked up three wins, the only other network with more than two.Thu, 23 Jul 2015 09:45:00 -0500http://deadline.com/2014/09/news-and-documentary-emmys-winners-pbs-cbs-843951/FTVLive: Orlando News Director is Outhttp://www.ftvlive.com/todays-news/2015/7/21/o-town-news-director-is-out
A message went out to the staff at WKMG this morning, saying that News Director Steve Hyvonen had resigned. Hyvonen had been at the Orlando station since 2008.Wed, 22 Jul 2015 14:21:00 -0500http://www.ftvlive.com/todays-news/2015/7/21/o-town-news-director-is-outUnivision Tops Ratings with Premios Juventudhttp://www.rapidtvnews.com/2015072039127/univision-tops-ratings-with-premios-juventud.html#axzz3gdTkgm7x
Reaching a total of 8.1 million viewers during the Premios Juventud simulcast on Univision and Galavisión, Univision's group was the No 1 broadcast network among young adults 18-49.Wed, 22 Jul 2015 14:18:00 -0500http://www.rapidtvnews.com/2015072039127/univision-tops-ratings-with-premios-juventud.html#axzz3gdTkgm7xTVNewsCheck: WTHR, WBNS Return To Dish
http://www.tvnewscheck.com/article/87066/wthr-wbns-return-to-dish-network
Dispatch Broadcast Group and Dish Network have reached a multi-year agreement, restoring Dispatch's WBNS Columbus, Ohio, and WTHR Indianapolis to the Dish Network channel lineup.Wed, 22 Jul 2015 14:17:00 -0500http://www.tvnewscheck.com/article/87066/wthr-wbns-return-to-dish-networkRam, Easton Corbin Go To Country Fairhttp://www.mediapost.com/publications/article/254330/ram-easton-corbin-go-to-country-fair.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84614
Fiat Chrysler Automobile's Ram Truck brand is expanding its relationship with country singer Easton Corbin. The campaign includes two 30-second TV spots set to Corbin's music, as well as digital segments.Wed, 22 Jul 2015 14:14:00 -0500http://www.mediapost.com/publications/article/254330/ram-easton-corbin-go-to-country-fair.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84614Fiat Back In The Curl With Vans U.S. Open Of Surfinghttp://www.mediapost.com/publications/article/254443/fiat-back-in-the-curl-with-vans-us-open-of-surfi.html
Fiat is riding the waves again for the third year as sponsor of Vans U.S. Open of Surfing, one of the events under the World Surf League (WSL) banner.Wed, 22 Jul 2015 14:12:00 -0500http://www.mediapost.com/publications/article/254443/fiat-back-in-the-curl-with-vans-us-open-of-surfi.htmlWant to Improve Your Business Revenue? Buy More TV Adshttp://www.adweek.com/news/television/want-improve-your-business-revenue-buy-more-tv-ads-166041
In a new study from the VAB almost all of the companies that increased their TV spending saw substantial growth in revenue, stock price and earnings per share.Wed, 22 Jul 2015 14:09:00 -0500http://www.adweek.com/news/television/want-improve-your-business-revenue-buy-more-tv-ads-166041Where TV is Safe from Digital: Political http://www.medialifemagazine.com/one-area-tv-is-hotter-than-digital-political/#.Va7lYaF7cIY.mailto
The vast majority of political dollars will once again flow to broadcast next year, with cable getting the second-biggest share.Wed, 22 Jul 2015 09:00:00 -0500http://www.medialifemagazine.com/one-area-tv-is-hotter-than-digital-political/#.Va7lYaF7cIY.mailtoTVSpy: NBC Owned Stations Want to Clear the Animal Shelters
http://www.adweek.com/tvspy/nbc-owned-stations-want-to-clear-the-animal-shelters/152198
Twenty-eight NBC-owned stations along with regional news network NECN will team up with 300 animal shelters across the U.S. to try to find homes for a whole lot of homeless animals.Wed, 22 Jul 2015 08:45:00 -0500http://www.adweek.com/tvspy/nbc-owned-stations-want-to-clear-the-animal-shelters/152198TVNewsCheck: Dish Customers May Lose Graham Stations
http://www.tvnewscheck.com/article/87028/dish-customers-may-lose-graham-stations
Graham Media's television stations -- WDIV Detroit; KPRC Houston; WKMG Orlando, Fla.; KSAT San Antonio, Texas; and WJXT Jacksonville, Fla. -- are about to go dark for all Dish Network subscribers.Wed, 22 Jul 2015 08:40:00 -0500http://www.tvnewscheck.com/article/87028/dish-customers-may-lose-graham-stationsWhy Political Ads are Going to Reach a Record in 2016https://www.washingtonpost.com/blogs/the-switch/wp/2015/07/20/why-political-ads-are-going-to-reach-a-record-in-2016/
Political advertising on television is expected to jump 16 percent to a record $4.4 billion in the 2016 presidential cycle, showing a continued belief that broadcast and cable TV is still the best way to reach voters.Wed, 22 Jul 2015 08:37:00 -0500https://www.washingtonpost.com/blogs/the-switch/wp/2015/07/20/why-political-ads-are-going-to-reach-a-record-in-2016/TVNewsCheck: Tegna 2Q Broadcast Revenue Up 4.8%
http://www.tvnewscheck.com/article/87048/tegna-2q-broadcast-revenue-up-48
The increase at the former Gannett station group to $417.4 million comes from strong retrans and digital increases.Wed, 22 Jul 2015 08:23:00 -0500http://www.tvnewscheck.com/article/87048/tegna-2q-broadcast-revenue-up-48B&C: CBS All Access Expands Access
http://www.broadcastingcable.com/news/next-tv/cbs-all-access-expands-access/142623
Recent affiliate agreements have significantly expanded the availability of the CBS All Access subscription streaming service. Currently about 40 affiliate groups as well as CBS's owned stations are participating in the service.Wed, 22 Jul 2015 08:21:00 -0500http://www.broadcastingcable.com/news/next-tv/cbs-all-access-expands-access/142623B&C: Emily Barr Named ABC Affiliates Board Chairpersonhttp://www.broadcastingcable.com/news/local-tv/emily-barr-named-abc-affiliates-board-chairperson/142625
Emily Barr, Graham Media Group president and CEO, is the new ABC affiliates board chairman. She succeeded Michael Devlin, WFAA Dallas president and general manager, the handoff taking place at the ABC affiliates meeting in May.Wed, 22 Jul 2015 08:09:00 -0500http://www.broadcastingcable.com/news/local-tv/emily-barr-named-abc-affiliates-board-chairperson/142625Back-to-School Season Heats Up Summer As Advertising Creeps Earlierhttp://blogs.wsj.com/cmo/2015/07/20/back-to-school-spending/?mod=WSJBlog&mod=wsj_cmohome_cmoreport
Retail advertisers try to lure in consumers during a crucial spending season. The National Retail Federation predicts that consumers will spend about $68 billion this year, with families' average spending climbing 42% over the past decade.Wed, 22 Jul 2015 08:00:00 -0500http://blogs.wsj.com/cmo/2015/07/20/back-to-school-spending/?mod=WSJBlog&mod=wsj_cmohome_cmoreportTVNewsCheck: Tegna's Mayman Named Media Institute Trustee
http://www.tvnewscheck.com/article/87014/tegnas-mayman-named-media-institute-trustee
Todd A. Mayman of Tegna Inc. has been elected to the board of trustees of The Media Institute.Tue, 21 Jul 2015 09:40:00 -0500http://www.tvnewscheck.com/article/87014/tegnas-mayman-named-media-institute-trusteeTVNewsCheck: Tegna's Mayman Named Media Institute Trusteehttp://www.tvnewscheck.com/article/87014/tegnas-mayman-named-media-institute-trustee
Todd A. Mayman of Tegna Inc. has been elected to the board of trustees of The Media Institute.Tue, 21 Jul 2015 08:50:00 -0500http://www.tvnewscheck.com/article/87014/tegnas-mayman-named-media-institute-trusteeBroadcasting Just Got Sexy Againhttp://www.huffingtonpost.com/jim-monroe/broadcasting-just-got-sex_b_7813744.html
After years of being left out of the conversation, local broadcasters are suddenly at the center of the digital universe.Tue, 21 Jul 2015 08:45:00 -0500http://www.huffingtonpost.com/jim-monroe/broadcasting-just-got-sex_b_7813744.htmlTVNewsCheck: Dan Goodwin Named NBCU Financial Planning EVPhttp://www.tvnewscheck.com/article/86957/dan-goodwin-named-nbcu-financial-planning-evp
Dan Goodwin was named EVP, corporate financial planning and analysis for NBCUniversal.Tue, 21 Jul 2015 08:40:00 -0500http://www.tvnewscheck.com/article/86957/dan-goodwin-named-nbcu-financial-planning-evpTVNewsCheck: WUSF's JoAnn Urofsky Named NETA Board Chairhttp://www.tvnewscheck.com/article/87025/wusfs-joann-urofsky-named-neta-board-chair
JoAnn Urofsky, GM of noncommercial WUSF Tampa, Fla. (DMA 13), will soon add a new leadership role in public broadcasting, as chair of the board of the National Educational Telecommunications Association (NETA).Tue, 21 Jul 2015 08:30:00 -0500http://www.tvnewscheck.com/article/87025/wusfs-joann-urofsky-named-neta-board-chairBroadcast TV, Radio Station Deals Slow Down In First-Half 2015http://www.mediapost.com/publications/article/254343/broadcast-tv-radio-station-deals-slow-down-in-fir.html
The second quarter of 2015 showed improvement; total broadcast station deals were valued at $223.3 million, about twice the overall level of the first quarter of 2015, which sat at $120.5 million.Tue, 21 Jul 2015 08:25:00 -0500http://www.mediapost.com/publications/article/254343/broadcast-tv-radio-station-deals-slow-down-in-fir.htmlKaty on the Hill: 21st Century Fox promotes FCC lobbyisthttp://katyonthehill.com/21st-century-fox-promotes-fcc-lobbyist/
Jared Sher, 21st Century Fox's main lobbyist at the Federal Communications Commission, has been promoted to senior vice president and associate general counsel.Tue, 21 Jul 2015 08:00:00 -0500http://katyonthehill.com/21st-century-fox-promotes-fcc-lobbyist/In Defense of Swapping: TV Programmatic Inventoryhttp://www.mediapost.com/publications/article/254273/in-defense-of-swapping-tv-programmatic-inventory.html
Concern over quality inventory - valued timeslots - has been a challenge to the acceptance of programmatic TV. But there's a precedent; broadcasters swapping their most valued video inventory with outside sales entities.Mon, 20 Jul 2015 10:50:00 -0500http://www.mediapost.com/publications/article/254273/in-defense-of-swapping-tv-programmatic-inventory.htmlWhy the Biggest Debate in Advertising is Irrelelvanthttp://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html
The battle between TV and digital is a false argument, between a distribution mechanism that can't be stopped, and TV content, which will always be loved. Both sides will win.Mon, 20 Jul 2015 10:50:00 -0500http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.htmlVideo Users Want Multi-Device Optionshttp://www.mediapost.com/publications/article/254149/video-users-want-multi-device-options.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84514
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed?Mon, 20 Jul 2015 10:45:00 -0500http://www.mediapost.com/publications/article/254149/video-users-want-multi-device-options.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84514Apple Explores 'Special Occasion' TV Streaminghttp://nypost.com/2015/07/19/apple-explores-special-occasion-tv-streaming/
Apple has been chatting up broadcast network groups to get them on board its Internet-enabled streaming TV service.Mon, 20 Jul 2015 10:00:00 -0500http://nypost.com/2015/07/19/apple-explores-special-occasion-tv-streaming/Hillary's First Ad Buyhttp://www.politico.com/story/2015/07/hillary-clinton-first-ad-buy-2016-120295.html?hp=l2_4
Hillary Clinton is reserving time for her first major ad buys of the 2016 campaign - shelling out $7.7 million for TV spots in Iowa and New Hampshire for the fall.Fri, 17 Jul 2015 08:33:00 -0500http://www.politico.com/story/2015/07/hillary-clinton-first-ad-buy-2016-120295.html?hp=l2_4 People Using TV Levels Drop 6%http://www.mediapost.com/publications/article/253963/nielsen-records-lower-people-using-tv-levels.html
Live TV PUT levels, which represent the percent of the Nielsen measure People Using TV, drift lower, while English language broadcast rose 3% during the period.Fri, 17 Jul 2015 08:16:00 -0500http://www.mediapost.com/publications/article/253963/nielsen-records-lower-people-using-tv-levels.htmlConsumers Have Strong Appetite For Innovationhttp://www.mediapost.com/publications/article/253795/consumers-have-strong-appetite-for-innovation.html
According to results from a recent Nielsen report, 56% say friends and family, and 52% say TV ads are the leading sources of information about new products for consumers.Fri, 17 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/253795/consumers-have-strong-appetite-for-innovation.htmlCleveland High-definition TV Test Paves the Way For Local TV On Portable Deviceshttp://www.cleveland.com/tv-blog/index.ssf/2015/07/cleveland_high-definition_tv_test_paves_the_way_for_local_tv_on_portable_devices.html
The successful Cleveland field test of ultra-high-definition TV technology is a major step toward local stations providing crystal-quality signals directly to portable devices.Fri, 17 Jul 2015 08:00:00 -0500http://www.cleveland.com/tv-blog/index.ssf/2015/07/cleveland_high-definition_tv_test_paves_the_way_for_local_tv_on_portable_devices.htmlTVNewsCheck: NBCU Names Ari Perler Research SVPhttp://www.tvnewscheck.com/article/86946/nbcu-names-ari-perler-named-research-svp
In the new position, he will oversee all research for licensing Universal TV series and feature films to cable, subscription VOD and emerging non-linear platforms.Fri, 17 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/article/86946/nbcu-names-ari-perler-named-research-svpESPY Ratings Triple on Move to ABC, Caitlyn Jenner Award Speechhttp://adage.com/article/media/espy-ratings-triple-move-abc-caitlyn-jenner-speech/299517/
The ESPYs more than tripled preliminary TV ratings from a year earlier, moving to ABC from ESPN as awards given to Caitlyn Jenner and pediatric cancer survivor Leah Still highlighted the show.Thu, 16 Jul 2015 08:30:00 -0500http://adage.com/article/media/espy-ratings-triple-move-abc-caitlyn-jenner-speech/299517/Survey: Big Four Nets Still 'Must Keep TV'http://multichannel.com/survey-big-four-nets-still-must-keep-tv/392208
The big four broadcast networks -- ABC, CBS, NBC and Fox -- remain the TV brands identified by consumers in an annual survey as the top "must keep" programmers.Thu, 16 Jul 2015 08:30:00 -0500http://multichannel.com/survey-big-four-nets-still-must-keep-tv/392208Media Usage and Political Outlookshttp://www.mediadynamicsinc.com/media-matters/july-15-2015/
A Pew American Trends panel study provides some revealing insights into how people with different political outlooks rate the various news media.Thu, 16 Jul 2015 08:22:00 -0500http://www.mediadynamicsinc.com/media-matters/july-15-2015/Early Morning, Noon and Late Evening Slots Drive Growth In Local TV Newshttp://www.pewresearch.org/fact-tank/2015/07/15/early-morning-noon-and-late-evening-slots-drive-growth-in-local-tv-news/
Even as digital becomes an increasingly essential part of Americans' news diets, local TV continues to be one of the most-turned-to sources for news. In 2014, it even grew its average viewership.Thu, 16 Jul 2015 08:20:00 -0500http://www.pewresearch.org/fact-tank/2015/07/15/early-morning-noon-and-late-evening-slots-drive-growth-in-local-tv-news/Broadcast Shows Getting Largest Boost from C3 to C7 More Likely to Get Renewedhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-shows-getting-largest-boost-c3-c7-more-likely-get-renewed/142546
With more buyers making deals using C7 commercial ratings, it's worth taking a look at how much of a difference there is between broadcast programs performance using C7 and C3, the measurement used as ad sales currency the last few years.Thu, 16 Jul 2015 08:15:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-shows-getting-largest-boost-c3-c7-more-likely-get-renewed/142546OTT Platforms Could Hit $12B IN 2018, Netflix Will Dominatehttp://www.mediapost.com/publications/article/253980/ott-platforms-could-hit-12b-in-2018-netflix-will.html
The report suggests there will be three main OTT categories: Those coming from pay TV providers, major studio/broadcast owners, and consumer electronics company.Thu, 16 Jul 2015 08:10:00 -0500http://www.mediapost.com/publications/article/253980/ott-platforms-could-hit-12b-in-2018-netflix-will.html2015 Is The Tipping Point On Age-based Marketinghttp://www.mediapost.com/publications/article/253828/2015-is-the-tipping-point-on-age-based-marketing.html
It is clear that the Boomer generation is fully engrossed in web, social, and mobile media. A line has been crossed, and the stats back it up.Thu, 16 Jul 2015 08:05:00 -0500http://www.mediapost.com/publications/article/253828/2015-is-the-tipping-point-on-age-based-marketing.htmlBest-Performing TV Shows? Look To Ad Revs, Not Ratingshttp://www.mediapost.com/publications/article/254071/best-performing-tv-shows-look-to-ad-revs-not-rat.html?edition=84481
TV networks would love for business reporters to stop writing about TV ratings -- especially stories that only look at next-day ratings. We should speak to a metric everyone can understand: dollars and cents.Thu, 16 Jul 2015 08:05:00 -0500http://www.mediapost.com/publications/article/254071/best-performing-tv-shows-look-to-ad-revs-not-rat.html?edition=84481Volkswagen Appeals to the Universal Sandbox for Golf Rhttp://www.mediapost.com/publications/article/253823/volkswagen-appeals-to-the-universal-sandbox-for-go.html
A new campaign from Volkswagen of America lets you drive the sports car the way children of various ages actually prefer to drive: with their voices.Thu, 16 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/253823/volkswagen-appeals-to-the-universal-sandbox-for-go.htmlFord Launches Campaign With Boxers On Azteca Americahttp://www.mediapost.com/publications/article/253730/ford-launches-campaign-with-boxers-on-azteca-ameri.html
Ford, which has been the exclusive television automotive sponsor of "Box Azteca" since 2010, is reaching out to Latinos via the squared ring to promote the F-150 pickup.Thu, 16 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/253730/ford-launches-campaign-with-boxers-on-azteca-ameri.htmlTVNewsCheck: NAB Names Curtis LeGeyt For Lobbyist Slothttp://www.tvnewscheck.com/article/86920/nab-names-curtis-legeyt-for-lobbyist-slot
NAB President-CEO Gordon Smith announced that Curtis LeGeyt, NAB SVP, public policy, has been promoted to EVP, government relations, where he will oversee all advocacy efforts of the department.Wed, 15 Jul 2015 08:25:00 -0500http://www.tvnewscheck.com/article/86920/nab-names-curtis-legeyt-for-lobbyist-slotTVNewsCheck: Cordillera Tech VP Andy Suk Retiringhttp://www.tvnewscheck.com/article/86843/cordillera-tech-vp-andy-suk-retiring
Cordillera Communications' longtime engineering and technology leader, Andrew Suk, will retire from the broadcasting industry.Wed, 15 Jul 2015 08:20:00 -0500http://www.tvnewscheck.com/article/86843/cordillera-tech-vp-andy-suk-retiringTV Spy: Lots of Changes at Texas Station KBTXhttp://www.adweek.com/tvspy/lots-of-changes-at-texas-station/151796
Josh Gorbutt has been named interim news director. He was the news operations manager and replaces Jamie Burch. Taking Gorbutt's place as interim news operations manager is Kejuan Brown.Wed, 15 Jul 2015 08:15:00 -0500http://www.adweek.com/tvspy/lots-of-changes-at-texas-station/151796All This TV: Too Much of a Good Thing?http://www.broadcastingcable.com/news/programming/all-tv-too-much-good-thing/142488
The TV Everywhere environment has created an unlimited amount of time slots that need to be filled. For now, the expanding programming universe seems infinite. But someday the bubble could burst.Wed, 15 Jul 2015 08:15:00 -0500http://www.broadcastingcable.com/news/programming/all-tv-too-much-good-thing/142488cjonline.com: WIBW-TV general manager Jim Ogle resignshttp://cjonline.com/news/2015-07-13/wibw-tv-general-manager-jim-ogle-resigns
Jim Ogle, general manager since April 2006 for Topeka television station WIBW-TV, has resigned.Wed, 15 Jul 2015 08:10:00 -0500http://cjonline.com/news/2015-07-13/wibw-tv-general-manager-jim-ogle-resignsThe Evolving Role of News on Twitter and Facebookhttp://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise.Wed, 15 Jul 2015 08:10:00 -0500http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/TVNewsCheck: Cox Media Group Makes Leadership Changeshttp://www.tvnewscheck.com/article/86913/cox-media-group-makes-leadership-changes
Cox Media Group today made senior leadership changes in its national ad platforms, digital and radio businesses.Wed, 15 Jul 2015 08:05:00 -0500http://www.tvnewscheck.com/article/86913/cox-media-group-makes-leadership-changesTV Ratings Are Down. Does It Matter? No.http://www.medialifemagazine.com/tv-ratings-are-down-does-it-matter-no/
What really matters is that advertisers still think TV really works. A new report finds that, despite the increasing declines for TV ratings, it's not hurting the medium's standing among advertisers.Wed, 15 Jul 2015 08:05:00 -0500http://www.medialifemagazine.com/tv-ratings-are-down-does-it-matter-no/Netflix Use Up, Doesn't Impact Pay TVhttp://www.mediapost.com/publications/article/253732/netflix-use-up-doesnt-impact-pay-tv.html
Netflix may have very little effect on traditional pay TV business -- at least according to a new study.Wed, 15 Jul 2015 08:05:00 -0500http://www.mediapost.com/publications/article/253732/netflix-use-up-doesnt-impact-pay-tv.htmlTVNewsCheck: Cox Media Group Makes Leadership Changes
http://www.tvnewscheck.com/article/86913/cox-media-group-makes-leadership-changes
Cox Media Group today made senior leadership changes in its national ad platforms, digital and radio businesses.Wed, 15 Jul 2015 08:05:00 -0500http://www.tvnewscheck.com/article/86913/cox-media-group-makes-leadership-changesTVNewsCheck: John Hurley To Retire As KTVQ President-GMhttp://www.tvnewscheck.com/article/86847/john-hurley-to-retire-as-ktvq-presidentgm
The executive with more than 40 years in broadcasting will step down from leading the CBS affiliate in Billings, Mont. at year's end.Wed, 15 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/article/86847/john-hurley-to-retire-as-ktvq-presidentgmTVNewsCheck: GetTV Adds WADL Detroit To Affiliate
http://www.tvnewscheck.com/article/86838/gettv-adds-wadl-detroit-to-affiliate-list
GetTV, Sony Pictures Television Networks' multicast network, has added Adell Broadcasting's independent WADL Detroit (DMA 12) to its growing affiliate roster.Wed, 15 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/article/86838/gettv-adds-wadl-detroit-to-affiliate-listSpending on Search Ads Just Keeps Growinghttp://blogs.wsj.com/cmo/2015/07/10/spending-on-search-ads-just-keeps-growing/
Search may not be sexy, but it still forms the backbone of the digital advertising industry, as it has for more than a decade.Wed, 15 Jul 2015 08:00:00 -0500http://blogs.wsj.com/cmo/2015/07/10/spending-on-search-ads-just-keeps-growing/Changing How We Sell Local Advertisinghttp://www.tvnewscheck.com/article/86787/changing-how-we-sell-local-advertising
Most media brands seem to be expanding their sense of self-identity from that of a single medium to that of a content-driven communications organization.Wed, 15 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/article/86787/changing-how-we-sell-local-advertisingWhy Nielsen Is Forced To Model Even Though It Is Bad Researchhttp://www.mediapost.com/publications/article/253676/why-nielsen-is-forced-to-model-even-though-it-is-b.html
The problem with modeling is that it's not good research for measuring viewing behavior, no matter how good the modelers.Tue, 14 Jul 2015 08:05:00 -0500http://www.mediapost.com/publications/article/253676/why-nielsen-is-forced-to-model-even-though-it-is-b.htmlLocal TV Takes News to Web In Fight for Cord Cuttershttp://www.reuters.com/article/2015/07/14/television-broadcasters-idUSL1N0YB2RN20150714
Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets.Tue, 14 Jul 2015 08:00:00 -0500http://www.reuters.com/article/2015/07/14/television-broadcasters-idUSL1N0YB2RN20150714A Cord-cutter's Dream Come True: Apple Finally Cracks Networks In Time For Fall Apple TV Refreshhttps://www.yahoo.com/tech/s/cord-cutter-dream-come-true-apple-finally-cracks-134557578.html
Apple might not be working on a standalone TV set of its own, but the company is still interested in changing the way you watch TV.Tue, 14 Jul 2015 08:00:00 -0500https://www.yahoo.com/tech/s/cord-cutter-dream-come-true-apple-finally-cracks-134557578.htmlViewability + Fraud = You're Wasting A Lot Of Moneyhttp://www.mediapost.com/publications/article/253831/viewability-fraud-youre-wasting-a-lot-of-mone.html
An ANA and White Ops study from 2014 estimated that digital marketers were on pace to lose $6.3 billion to bots in 2015. Toss viewability into the equation as well and waste gets a whole lot worse.Mon, 13 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/253831/viewability-fraud-youre-wasting-a-lot-of-mone.htmlNielsen Report Offers Roadmap to Asian-American Buying Powerhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-nielsen-report-offers-roadmap-asian-american-buying-power/142393
Nielsen recently released a new report that offers up Asian-American demographic data and also talks about the importance for marketers to target this group.Fri, 10 Jul 2015 08:35:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-nielsen-report-offers-roadmap-asian-american-buying-power/142393B&C: Longtime WKYC Cleveland GM Spectorsky Retireshttp://www.broadcastingcable.com/news/local-tv/longtime-wkyc-cleveland-gm-spectorsky-retires/142415
Brooke Spectorsky, longtime WKYC Cleveland general manager, has retired. Miki Byrnes, former VP and station manager has been promoted to the GM position.Fri, 10 Jul 2015 08:35:00 -0500http://www.broadcastingcable.com/news/local-tv/longtime-wkyc-cleveland-gm-spectorsky-retires/142415B&C: KGO San Francisco Taps Carleton as VP of Broadcast and Digital Techhttp://www.broadcastingcable.com/news/local-tv/kgo-san-fran-taps-carleton-vp-broadcast-and-digital-tech/142442
Brandon Carleton has been named VP of broadcast and digital technology for KGO San Francisco, part of the ABC-owned group. Carleton had been assistant director of engineering at sister KABC Los Angeles.Fri, 10 Jul 2015 08:30:00 -0500http://www.broadcastingcable.com/news/local-tv/kgo-san-fran-taps-carleton-vp-broadcast-and-digital-tech/142442Local TV Management Anticipates More Consolidation, Seeks Greater Revenue Sourceshttp://www.mediapost.com/publications/article/253594/local-tv-management-anticipates-more-consolidation.html
Local TV broadcasting business management anticipates more consolidation moves -- which began about a year ago -- as well as greater emphasis on new digital platforms.Fri, 10 Jul 2015 08:30:00 -0500http://www.mediapost.com/publications/article/253594/local-tv-management-anticipates-more-consolidation.htmlTVNewsCheck: WDJT Hires Mark Hanner As Asst. News Directorhttp://www.tvnewscheck.com/article/86788/wdjt-hires-mark-hanner-as-assistant-news-director
Weigel Broadcasting's CBS affiliate WDJT Milwaukee (DMA 35) has added Mark Hanner as assistant news director.Fri, 10 Jul 2015 08:25:00 -0500http://www.tvnewscheck.com/article/86788/wdjt-hires-mark-hanner-as-assistant-news-directorMBPT Spotlight: Lesser-Watched Broadcast Shows Get More Delayed Viewing But Still Get Canceledhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-lesser-watched-broadcast-shows-get-more-delayed-viewing-still-get-canceled/142426
Nielsen data comparing the difference between 18-49 viewer live-plus-same-day and C3 ratings finds that for the most part the lesser watched shows get the biggest percentage boosts from delayed viewing.Fri, 10 Jul 2015 08:18:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-lesser-watched-broadcast-shows-get-more-delayed-viewing-still-get-canceled/142426TVNewsCheck: NAB Lobbyist Kelly Cole Leavinghttp://www.tvnewscheck.com/article/86806/nab-lobbyist-kelly-cole-leaving
The association's government relations EVP exits to form her own firm with NAB as a client.Fri, 10 Jul 2015 08:15:00 -0500http://www.tvnewscheck.com/article/86806/nab-lobbyist-kelly-cole-leavingWhy TV Networks Are Now 'Sampling' Shows On Facebookhttp://digiday.com/platforms/why-tv-networks-are-sampling-shows-on-facebook/
If the last few weeks are any indication, there's another category of content creator YouTube should be concerned about losing some of its value to: TV networks.Fri, 10 Jul 2015 08:10:00 -0500http://digiday.com/platforms/why-tv-networks-are-sampling-shows-on-facebook/TVNewsCheck: Sinclair Names Bill Bradley GM In Harrisburghttp://www.tvnewscheck.com/article/86749/sinclair-names-bill-bradley-gm-in-harrisburg
The former sales director at the group's WWMT Grand Rapids, Mich., will oversee CBS affiliate WHP in the Pennsylvania state capital as well as CW affiliate WLYH.Fri, 10 Jul 2015 08:05:00 -0500http://www.tvnewscheck.com/article/86749/sinclair-names-bill-bradley-gm-in-harrisburgTVNewsCheck: Jason Holloway Named New CSD At WVTMhttp://www.tvnewscheck.com/marketshare/2015/07/09/jason-holloway-named-new-csd-for-wvtm/
And after two years as assistant creative services in Boston at the Hearst's ABC affiliate, WCVB, Holloway is headed back to the south, but still with Hearst.Fri, 10 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/marketshare/2015/07/09/jason-holloway-named-new-csd-for-wvtm/Deadline Hollywood: Jeffrey Glaser Exiting 20th Century Fox TV, Carolyn Cassidy Named SVP Current Programminghttp://deadline.com/2015/07/jeffrey-glaser-exiting-20th-century-fox-tv-head-current-programming-carolyn-cassidy-svp-current-1201472239/
Jeffrey Glaser, 20th Century Fox TV's longtime current programming chief, is exiting the company and Carolyn Cassidy will take the reins as SVP, Current Programming.Thu, 09 Jul 2015 08:10:00 -0500http://deadline.com/2015/07/jeffrey-glaser-exiting-20th-century-fox-tv-head-current-programming-carolyn-cassidy-svp-current-1201472239/Ram Truck Hispanic Campaign Celebrates 'Salt Of The Earth'http://www.mediapost.com/publications/article/253534/ram-truck-hispanic-campaign-celebrates-salt-of-th.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84306
Fiat Chrysler's Ram truck division is launching a new advertising campaign for the Latino market--a demographic whose representation in the truck market is growing as fast as the U.S. Hispanic population.Thu, 09 Jul 2015 08:10:00 -0500http://www.mediapost.com/publications/article/253534/ram-truck-hispanic-campaign-celebrates-salt-of-th.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84306TVSPY: KPAX Gets New Director From South Carolinahttp://www.adweek.com/tvspy/kpax-gets-new-director-from-south-carolina/151454
Missoula, Mont. CBS affiliate KPAX has hired Jerry Giesler as its news director.Thu, 09 Jul 2015 08:05:00 -0500http://www.adweek.com/tvspy/kpax-gets-new-director-from-south-carolina/151454TV Streaming Rises As Digital Usage Increaseshttp://www.mediapost.com/publications/article/253536/tv-streaming-rises-as-digital-usage-increases.html
'Live viewing when broadcast' is still the number one way to consume TV shows, accounting for 39% of all time spent using TV content.Thu, 09 Jul 2015 08:05:00 -0500http://www.mediapost.com/publications/article/253536/tv-streaming-rises-as-digital-usage-increases.html Ad Confidence Dips, Remains Near Historic High, Especially Digitalhttp://www.mediapost.com/publications/article/253525/ad-confidence-dips-remains-near-historic-high-es.html
The confidence of ad executives to increase their media spending has fallen slightly from the same period last year, but remains near its all-time high since tracking began in 2007.Thu, 09 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/253525/ad-confidence-dips-remains-near-historic-high-es.html The New World of Broadcastinghttp://www.tvtechnology.com/opinions/0004/the-new-world-of-broadcasting/276521
YouTube, Vevo, Netflix, Amazon Prime and others competing for the same eyeballs as TV stations and cable networks are starting to be referred to as "broadcasters," but are they really broadcasting?Thu, 09 Jul 2015 08:00:00 -0500http://www.tvtechnology.com/opinions/0004/the-new-world-of-broadcasting/276521Feature Commentaryhttp://www.tvb.org/4685/about_tvb/feature_commentary
"Concern over sufficient quality inventory has been a challenge to the acceptance of TV programmatic platforms. But there's a precedent: broadcasters swapping their most valued video inventory with outside sales entities for cash or the promise thereof." -- Mitch Oscar, President HocusFocusWed, 08 Jul 2015 08:00:00 -0500http://www.tvb.org/4685/about_tvb/feature_commentaryRetrans Fees Rising, Becoming Competitive With Cable Subscriber Revenueshttp://www.mediapost.com/publications/article/253464/retrans-fees-rising-becoming-competitive-with-cab.html
In three years, TV stations' average retransmission fees will rapidly climb to come in just behind the top five basic cable networks' subscriber fees.Tue, 07 Jul 2015 08:30:00 -0500http://www.mediapost.com/publications/article/253464/retrans-fees-rising-becoming-competitive-with-cab.htmlHispanic Ad Dollars Are Up, Defying Trendhttp://www.medialifemagazine.com/hispanic-ad-dollars-are-up-defying-trend/
Overall ad spending was off in first quarter, but Hispanic media actually grew by 3.9 percent. Broadcast ad revenue grew 6.5 percent, to $1.1478 billion in first quarter.Tue, 07 Jul 2015 08:10:00 -0500http://www.medialifemagazine.com/hispanic-ad-dollars-are-up-defying-trend/TVNewsCheck: Sue Stephens Named WVTM Newshttp://www.tvnewscheck.com/article/86680/sue-stephens-named-wvtm-news-director
Sue Stephens, a veteran Hearst Television news director with more than 20 years' experience has been named news director of the company's NBC affiliate WVTM Birmingham, Ala. (DMA 43).Tue, 07 Jul 2015 08:05:00 -0500http://www.tvnewscheck.com/article/86680/sue-stephens-named-wvtm-news-directorTVNewsCheck: WSWF-LD Orlando Adding Luken
http://www.tvnewscheck.com/article/86711/wswfld-orlando-adding-luken-diginets
Luken Communications announced a multi-network affiliation agreement with WSWF-LD Orlando, Fla. (DMA 18). WSWF is owned and operated by Specialty Broadcasting Corp.Tue, 07 Jul 2015 08:00:00 -0500http://www.tvnewscheck.com/article/86711/wswfld-orlando-adding-luken-diginetsIf Media Is All "Digital"...Why Does TV Stand Strong?https://www.linkedin.com/pulse/its-all-digitalwhy-does-tv-stand-strong-adam-armbruster?trk=prof-post
The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast TV.Tue, 07 Jul 2015 08:00:00 -0500https://www.linkedin.com/pulse/its-all-digitalwhy-does-tv-stand-strong-adam-armbruster?trk=prof-postPeople Need to Watch More TV Newshttp://www.mediapost.com/publications/article/253349/people-need-to-watch-more-tv-news.html?edition=8423
TV still remains the place where most Americans go for news and information. More than twice as many people (55%) say they get their news from television as from the Internet (21%), the runner-up.Tue, 07 Jul 2015 08:00:00 -0500http://www.mediapost.com/publications/article/253349/people-need-to-watch-more-tv-news.html?edition=8423FTVLive.com: The KSTU Internal Memo About News Director Changehttp://www.ftvlive.com/todays-news/2015/7/6/the-kstu-internal-memo-about-news-director-change
Salt Lake City KTSU's Marc Sternfield is being promoted from Assistant News Director to ND, and after 19 years, Renai Bodley is leaving.Tue, 07 Jul 2015 08:00:00 -0500http://www.ftvlive.com/todays-news/2015/7/6/the-kstu-internal-memo-about-news-director-changeDodge Unleashes Performance Trio To Make Brand Statementhttp://www.mediapost.com/publications/article/253312/dodge-unleashes-performance-trio-to-make-brand-sta.html
Dodge, positing three performance cars as wild animals, has debuted a 90-second spot to be run in movie theaters nationwide, and shorter cuts for entertainment and sports cable.Mon, 06 Jul 2015 06:30:00 -0500http://www.mediapost.com/publications/article/253312/dodge-unleashes-performance-trio-to-make-brand-sta.htmlNAB's Smith Chairs Free Speech Week Advisory Councilhttp://www.broadcastingcable.com/news/washington/nabs-smith-chairs-free-speech-week-advisory-council/142310
National Association of Broadcasters president Gordon Smith will chair the advisory council for the 2015 Free Speech Week. He has been a member of the council since 2013.Mon, 06 Jul 2015 06:26:00 -0500http://www.broadcastingcable.com/news/washington/nabs-smith-chairs-free-speech-week-advisory-council/142310TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Planhttp://www.mediapost.com/publications/article/253209/tv-nets-rally-fail-to-reach-consensus-on-controve.html
As Nielsen prepares to make big changes to its national TV ratings methods, broadcast and cable networks held a vote to determine whether they should put pressure on Nielsen to delay the move past this fall when it is scheduled to start.Mon, 06 Jul 2015 06:25:00 -0500http://www.mediapost.com/publications/article/253209/tv-nets-rally-fail-to-reach-consensus-on-controve.htmlTVNewsCheck: Luanne Stuart New CSD At WSMV Nashvillehttp://www.tvnewscheck.com/marketshare/2015/07/06/luanne-stuart-new-csd-at-wsmv/
From being the creative services director at WCNC to being the new creative services director at WSMV, the NBC affiliate in Nashville owned by Meredith.Mon, 06 Jul 2015 06:20:00 -0500http://www.tvnewscheck.com/marketshare/2015/07/06/luanne-stuart-new-csd-at-wsmv/TVNewsCheck: Univision Names Keith Summa Content SVPhttp://www.tvnewscheck.com/article/86672/univision-names-keith-summa-content-svp
Univision News today appointed Keith Summa as senior vice president, content innovation. Prior to this appointment, Summa was VP of news partnerships for Univision News.Mon, 06 Jul 2015 06:15:00 -0500http://www.tvnewscheck.com/article/86672/univision-names-keith-summa-content-svpFTVLive: Steve Linden new Assistant News Director for FOX 35 Orlando WOFLhttp://www.ftvlive.com/todays-news/2015/7/6/new-deuce-named-in-o-town
Steve is no stranger to FOX. He has worked in various news management roles in the company for years. Most recently, he served as Director of News Content for "Chasing" News.Mon, 06 Jul 2015 06:14:00 -0500http://www.ftvlive.com/todays-news/2015/7/6/new-deuce-named-in-o-townTVNewsCheck: Disney/ABC's Vince Roberts To Retirehttp://www.tvnewscheck.com/playout/2015/07/disneyabcs-roberts-to-retire-in-january/
Vince Roberts, EVP, global operations and CTO, Disney/ABC Television Group, said today he will retire in January 2016, after 33 years with the company.Mon, 06 Jul 2015 06:10:00 -0500http://www.tvnewscheck.com/playout/2015/07/disneyabcs-roberts-to-retire-in-january/USA's FIFA Women's World Cup Final 5-2 Victory Is The Highest-Rated Soccer Match Ever In U.S.http://www.forbes.com/sites/maurybrown/2015/07/06/usas-fifa-womens-world-cup-final-5-2-victory-is-the-highest-rated-soccer-match-ever-in-u-s/
America's first Women's World Cup championship since 1999, posted a staggering 15.2/27 metered market household, the highest metered market rating ever for a soccer game in the U.S. on a single network.Mon, 06 Jul 2015 06:10:00 -0500http://www.forbes.com/sites/maurybrown/2015/07/06/usas-fifa-womens-world-cup-final-5-2-victory-is-the-highest-rated-soccer-match-ever-in-u-s/Chevy Ad Escalates Pickup War, Puts Steel vs. Aluminum Issue On the Tablehttp://www.autonews.com/article/20150706/RETAIL03/307069962/chevy-ad-escalates-pickup-war-puts-steel-vs-aluminum-issue-on-the
Chevrolet is escalating the pickup wars this week with a social media campaign that takes a swipe at Ford's aluminum-body F-150.Mon, 06 Jul 2015 06:05:00 -0500http://www.autonews.com/article/20150706/RETAIL03/307069962/chevy-ad-escalates-pickup-war-puts-steel-vs-aluminum-issue-on-the4 Reasons to Target Hispanics with Native Advertisinghttp://www.mediapost.com/publications/article/253175/4-reasons-to-target-hispanics-with-native-advertis.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84154
To grow, brands must win with U.S. Hispanics. According to research, there are 54 million Hispanics in the U.S. who control $1.5 trillion in buying power.Mon, 06 Jul 2015 06:00:00 -0500http://www.mediapost.com/publications/article/253175/4-reasons-to-target-hispanics-with-native-advertis.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84154Big Spenders on a Budget: What the Top 200 U.S. Advertisers Are Doing to Spend Smarterhttp://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/
Ad Age's annual LNA report provides more evidence of how blue-chip marketers are getting more bang for their billions of bucks by doubling down on digital and taking unnecessary costs out of marketing.Mon, 06 Jul 2015 06:00:00 -0500http://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/TVNewsCheck: Reflections Of Retired Fox VP Leslie Lyndonhttp://www.tvnewscheck.com/marketshare/2015/07/01/one-on-one-interview-with-retired-fox-vp-leslie-lyndon/
Leslie Lyndon was honored with the Industry Icon Award at the PromaxBDA Station Summit last week for her distinguished service to the Fox stations, her network colleagues and syndication partners.Thu, 02 Jul 2015 06:10:00 -0500http://www.tvnewscheck.com/marketshare/2015/07/01/one-on-one-interview-with-retired-fox-vp-leslie-lyndon/B&C: Hoffman Named WKMG Orlando GMhttp://www.broadcastingcable.com/news/local-tv/hoffman-named-wkmg-orlando-gm/142148
Jeff Hoffman, WTKR-WGNT Norfolk president and general manager, has been named VP and general manager of WKMG Orlando, the Graham Media Group-owned CBS affiliate in DMA No. 18.Thu, 02 Jul 2015 06:05:00 -0500http://www.broadcastingcable.com/news/local-tv/hoffman-named-wkmg-orlando-gm/142148Study: How Twitter Can Help TV Showshttp://www.medialifemagazine.com/study-how-twitter-can-help-tv-shows/
There's a new strategy for TV shows looking to boost engagement via Twitter: re-targeting those who have already been exposed to tweets about the show.Thu, 02 Jul 2015 06:05:00 -0500http://www.medialifemagazine.com/study-how-twitter-can-help-tv-shows/Ad-Supported Cable Takes a Hit, All But 5 Nets Lose Viewershttp://www.mediapost.com/publications/article/253150/ad-supported-cable-takes-a-hit-all-but-5-nets-los.html
Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before.Thu, 02 Jul 2015 06:00:00 -0500http://www.mediapost.com/publications/article/253150/ad-supported-cable-takes-a-hit-all-but-5-nets-los.htmlWhy Linear TV Is Here to Stay and 4 Other Takeaways from 'TV of Tomorrow'http://www.broadcastingcable.com/blog/bc-beat/guest-blog-why-linear-tv-here-stay-and-4-other-takeaways-tv-tomorrow/142228
Reports that linear broadcast TV is going to die a slow but inevitable death with the rise of streaming and VOD services have been overstated. Attendees of "TV of Tomorrow" discussed the impact of smart TVs for addressable advertising and the evolution of the TV industry.Thu, 02 Jul 2015 06:00:00 -0500http://www.broadcastingcable.com/blog/bc-beat/guest-blog-why-linear-tv-here-stay-and-4-other-takeaways-tv-tomorrow/142228TVNewsCheck: Michelle Chism Named WBAL Assistant N.D.http://www.tvnewscheck.com/article/86518/michelle-chism-named-wbal--assistant-nd
Michelle Chism was named assistant news director of Hearst Television's NBC affiliate WBAL Baltimore, which will be effective July 20. Chism has been assistant news director of KVUE Austin, Texas, since April 2013.Thu, 02 Jul 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86518/michelle-chism-named-wbal--assistant-ndKantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%http://www.mediapost.com/publications/article/252922/kantar-begins-reporting-search-shows-it-is-fastes.html
Search ad spending expanded 7.0% over the first quarter of 2014, indicating that the digital medium still has legs, although Madison Avenue seems transfixed by another form of biddable digital media -- programmatic display.Thu, 02 Jul 2015 05:00:00 -0500http://www.mediapost.com/publications/article/252922/kantar-begins-reporting-search-shows-it-is-fastes.htmlReeling It In: Movie Marketing Dollars Boost Broadcast, Cable Netshttp://adage.com/article/media/popcorn-flic/299309/
Movie dollars are keeping the networks fat and happy this summer, and while a number of potential blockbusters have yet to hit your local multiplex, thus far Warner Bros. has emerged as TV's biggest booster.Wed, 01 Jul 2015 16:00:00 -0500http://adage.com/article/media/popcorn-flic/299309/KWWL.com: Former KWWL G-M Bill Bolster into Iowa Broadcasters Hall of Famehttp://www.kwwl.com/story/29412944/former-kwwl-g-m-bill-bolster-goes-into-iowa-broadcasters-hall-of-fame
Bill Bolster has always been a man of unique vision, and his many career successes have landed the former KWWL General Manager in the prestigious Iowa Broadcasters Association Hall of Fame.Wed, 01 Jul 2015 15:53:00 -0500http://www.kwwl.com/story/29412944/former-kwwl-g-m-bill-bolster-goes-into-iowa-broadcasters-hall-of-fameTVNewsCheck: Tegna Names Sean Wechter Digital Tech SVPhttp://www.tvnewscheck.com/article/86596/tegna-names-sean-wechter-digital-tech-svp
Tegna Inc. formerly Gannett Co., has named Sean Wechter to the newly created position of senior vice president of digital technology and product development for Tegna Media.Wed, 01 Jul 2015 15:01:00 -0500http://www.tvnewscheck.com/article/86596/tegna-names-sean-wechter-digital-tech-svpVariety: CBS, AT&T Reach Carriage Deal After All-Night Negotiations
http://variety.com/2015/tv/news/cbs-att-carriage-deal-contract-expiration-1201532426/
CBS Corp. has struck a carriage agreement with AT&T's U-verse service that covers all of the company's broadcast and cable TV outlets, including distribution of cabler Pop for the first time.Wed, 01 Jul 2015 14:56:00 -0500http://variety.com/2015/tv/news/cbs-att-carriage-deal-contract-expiration-1201532426/B&C: Fox Promotes GM Karen Adams to Corporate Rolehttp://www.broadcastingcable.com/news/local-tv/fox-promotes-gm-karen-adams-corporate-role/142279
Karen Adams, VP and general manager of WJZY-WMYT Charlotte, has been named VP of corporate initiatives at Fox Television Stations.Wed, 01 Jul 2015 14:54:00 -0500http://www.broadcastingcable.com/news/local-tv/fox-promotes-gm-karen-adams-corporate-role/142279 Advertisers Rush To Latenight To Catch Colbert, Fallon, Kimmelhttp://variety.com/2015/tv/news/late-night-advertisers-rush-to-colbert-fallon-kimmel-1201531689/
Advertiser interest in latenight television is more intense than it has been in years, media buyers say - so much so that sponsors are willing to pay bigger price increases to advertise on latenight TV shows than they are in primetime.Wed, 01 Jul 2015 12:50:00 -0500http://variety.com/2015/tv/news/late-night-advertisers-rush-to-colbert-fallon-kimmel-1201531689/Streaming Media Might Be Popular, But Broadcast Isn't Doomedhttp://www.newsy.com/videos/streaming-media-might-be-popular-but-broadcast-isn-t-doomed/
It's no secret that streaming services like Netflix and HBO NOW have had a meteoric rise, but, despite some predictions, that might not mean the downfall of traditional broadcast television.Wed, 01 Jul 2015 12:42:00 -0500http://www.newsy.com/videos/streaming-media-might-be-popular-but-broadcast-isn-t-doomed/B&C: Sinclair Names Laura Wolf KVII-KVIH Amarillo GMhttp://www.broadcastingcable.com/news/local-tv/sinclair-names-laura-wolf-kvii-kvih-amarillo-gm/142275
Laura Wolf has been named general manager of KVII and simulcast station KVIH in Amarillo, Texas. Wolf was general manager of Sinclair's KHQA in Hannibal, Missouri since 2014.Wed, 01 Jul 2015 12:25:00 -0500http://www.broadcastingcable.com/news/local-tv/sinclair-names-laura-wolf-kvii-kvih-amarillo-gm/142275TVNewsCheck: Tegna To Create Shows With Video Call Center
http://www.tvnewscheck.com/article/86563/tegna-to-create-shows-with-video-call-center
Tegna Inc. (formerly Gannett Co.) announced it has invested in The Video Call Center, LLC (VCC), a video technology and content company that uses patented television workflow technology to create live, original content from video callers. Tegna Media plans to use the VCC's technology to create innovative, original, lower cost programming across broadcast, social, mobile and online.Tue, 30 Jun 2015 16:30:00 -0500http://www.tvnewscheck.com/article/86563/tegna-to-create-shows-with-video-call-centerARF Rocks Research World with Measurement Mandatehttps://www.mediavillage.com/article/arf-rocks-research-world-with-measurement-mandate/
Cross platform continues to be a major initiative of an industry that has historically focused predominantly on television.Tue, 30 Jun 2015 16:10:00 -0500https://www.mediavillage.com/article/arf-rocks-research-world-with-measurement-mandate/AdWeek: Tulsa Station's New News Director from Dallashttp://www.adweek.com/tvspy/tulsa-stations-new-news-director-from-dallas/151050
Mike McCardel is the new news director at Tulsa NBC affiliate KJRH. He worked at Dallas CBS-owned station KTVT for the last seven years.Tue, 30 Jun 2015 16:00:00 -0500http://www.adweek.com/tvspy/tulsa-stations-new-news-director-from-dallas/151050Hyundai to Replace GM as NFL Sponsorhttp://www.wsj.com/articles/hyundai-to-replace-gm-as-nfl-sponsor-1435632483?tesla=y
Hyundai Motor Co. has replaced General Motors as an official sponsor of the NFL, signing a four-year deal that gives the South Korean company a platform at some of the most viewed events in the U.S.Tue, 30 Jun 2015 14:08:00 -0500http://www.wsj.com/articles/hyundai-to-replace-gm-as-nfl-sponsor-1435632483?tesla=yWhy Television Is Still King for Campaign Spendinghttp://www.nytimes.com/2015/07/01/upshot/why-television-is-still-king-for-campaign-spending.html?_r=0&abt=0002&abg=0
TV will likely continue to be the dominant advertising medium for the 2016 presidential contest because of its reach. TV connects with 87% of Americans of voting age, Nielsen has found in a report.Tue, 30 Jun 2015 06:10:00 -0500http://www.nytimes.com/2015/07/01/upshot/why-television-is-still-king-for-campaign-spending.html?_r=0&abt=0002&abg=0Toyota Goes National ... And Local With New Campaign For Camry, Corollahttp://www.mediapost.com/publications/article/252952/toyota-goes-national-and-local-with-new-campai.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84062
Toyota is launching a big campaign for Camry its top-selling car in the country, and the Corolla. There are no fewer than three broadcast flights and two waves of billboards, plus print, digital, mobile and social executions.Tue, 30 Jun 2015 06:00:00 -0500http://www.mediapost.com/publications/article/252952/toyota-goes-national-and-local-with-new-campai.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84062Five Reasons Programmatic TV Is Set To Skyrockethttp://www.mediapost.com/publications/article/253067/five-reasons-programmatic-tv-is-set-to-skyrocket.html
TV advertising is far from dead; it's just ready for a massive change. Programmatic TV, the automation and optimization of the TV ad buy, is the sea change bound to transform the industry.Tue, 30 Jun 2015 06:00:00 -0500http://www.mediapost.com/publications/article/253067/five-reasons-programmatic-tv-is-set-to-skyrocket.htmlTVNewsCheck: Gannett Completes Broadcasting, Print Split
http://www.tvnewscheck.com/article/86515/gannett-completes-broadcasting-print-split
The broadcasting and digital arm, now called Tegna Inc., will run the company's television stations and websites such as CareerBuilder. It will also include Cars.com.Mon, 29 Jun 2015 06:20:00 -0500http://www.tvnewscheck.com/article/86515/gannett-completes-broadcasting-print-splitLocal TV Viewers Speak Out About Your News Promoshttp://www.tvnewscheck.com/marketshare/2015/06/29/local-tv-viewers-speak-out-about-your-news-promos/
It is the goal of local TV news marketers to engage our viewing audience and to motivate them to watch your stations' news.Mon, 29 Jun 2015 06:17:00 -0500http://www.tvnewscheck.com/marketshare/2015/06/29/local-tv-viewers-speak-out-about-your-news-promos/Dave Lougee New NAB Joint Board Chairmanhttp://www.tvnewscheck.com/article/86521/dave-lougee-new-nab-joint-board-chairman
The Tegna Media exec succeeds Charles Warfield. Brian Lawlor elected TV chair and José Valle elected Radio chair.Mon, 29 Jun 2015 06:15:00 -0500http://www.tvnewscheck.com/article/86521/dave-lougee-new-nab-joint-board-chairmanTVNewsCheck: Dave Lougee New NAB Joint Board Chairmanhttp://www.tvnewscheck.com/article/86521/dave-lougee-new-nab-joint-board-chairman
The Tegna Media exec succeeds Charles Warfield. Brian Lawlor elected TV chair and José Valle elected Radio chair.Mon, 29 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86521/dave-lougee-new-nab-joint-board-chairmanTVNewsCheck: Dave Lougee New NAB Joint Board Chairman
http://www.tvnewscheck.com/article/86521/dave-lougee-new-nab-joint-board-chairman
The Tegna Media exec succeeds Charles Warfield. Brian Lawlor elected TV chair and José Valle elected Radio chair.Mon, 29 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86521/dave-lougee-new-nab-joint-board-chairmanHow Television Won the Internethttp://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=media
Television shows can be sold again and again, with streaming now a third leg to broadcast and cable, offering a vast new market for licensing and syndication. Television is colonizing the Internet.Sun, 28 Jun 2015 06:05:00 -0500http://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=mediaBig Data Might Cure Much That Ails Spothttp://www.tvnewscheck.com/article/86509/big-data-might-cure-much-that-ails-spot
BIA/Kelsey media buying veteran Maribeth Papuga examines the health of spot TV and advises station groups to work together to get smarter, create more relevant data and seek out new programs that might attract new audiences.Sun, 28 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86509/big-data-might-cure-much-that-ails-spotEisner Brings His Media Expertise to Local TV Marketshttp://www.nytimes.com/2015/06/29/business/media/eisner-brings-his-media-expertise-to-local-tv-markets.html?_r=0
Tornante and Sinclair Broadcast Group, which owns 162 stations, have formed a company, Tornante-Sinclair, that aims to produce and distribute new syndicated talk shows, court shows and game shows.Sun, 28 Jun 2015 06:00:00 -0500http://www.nytimes.com/2015/06/29/business/media/eisner-brings-his-media-expertise-to-local-tv-markets.html?_r=0Zillow Says National Ad Campaign Working Wellhttp://www.geekwire.com/2015/zillow-says-national-ad-campaign-working-well-now-controls-more-than-50-percent-of-real-estate-searches/
The Seattle-based real estate company now commands more than 50 percent of all real estate visits across the category. That's up from 25 percent two years ago, prior to its national television ad campaign.Sun, 28 Jun 2015 05:00:00 -0500http://www.geekwire.com/2015/zillow-says-national-ad-campaign-working-well-now-controls-more-than-50-percent-of-real-estate-searches/ U.S. Auto Sales Remain Robust in Junehttp://www.autonews.com/article/20150626/RETAIL01/150629917/u-s-auto-sales-remain-robust-in-june
U.S. auto sales have shown no signs of weakening this month after a blowout performance in May, with forecasters projecting an industrywide gain of about 5 percent to close out the best spring in a decade.Sun, 28 Jun 2015 05:00:00 -0500http://www.autonews.com/article/20150626/RETAIL01/150629917/u-s-auto-sales-remain-robust-in-juneInvestigative Journalism One of Best Ways to Push Viewers to Local Newshttp://brief.promaxbda.org/content/investigative-journalism-one-of-best-ways-viewers-to-local-news
Local news promos that do the best job of driving primetime viewers to local newscasts offer viewers clear value, specific information and brand fit, according to a study by Frank N. Magid Associates in conjunction with PromaxBDA.Fri, 26 Jun 2015 10:05:00 -0500http://brief.promaxbda.org/content/investigative-journalism-one-of-best-ways-viewers-to-local-newsMulticultural TV Users Favor OTT Viewinghttp://www.mediapost.com/publications/article/252719/multicultural-tv-users-favor-ott-viewing.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83937
Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video.Fri, 26 Jun 2015 09:38:00 -0500http://www.mediapost.com/publications/article/252719/multicultural-tv-users-favor-ott-viewing.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83937If You Think TV Is Dead, Maybe You're Measuring Wrong http://blogs.wsj.com/cmo/2015/06/23/if-you-think-tv-is-dead-maybe-youre-measuring-wrong/
The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals.Fri, 26 Jun 2015 09:36:00 -0500http://blogs.wsj.com/cmo/2015/06/23/if-you-think-tv-is-dead-maybe-youre-measuring-wrong/SVOD Homes Spike, Revs To $7B In 2020http://www.mediapost.com/publications/article/252482/svod-homes-spike-revs-to-7b-in-2020.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83859
U.S. TV homes with subscription video on demand services -- and overall SVOD revenue -- will rise to nearly 60% in five years.Fri, 26 Jun 2015 09:33:00 -0500http://www.mediapost.com/publications/article/252482/svod-homes-spike-revs-to-7b-in-2020.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83859Big Data's Big Impact on the Future of Advertisinghttp://recode.net/2015/06/22/big-datas-big-impact-on-the-future-of-advertising/
The big broadcast nets are beginning to book their first big upfront deals, which are showing signs of today's complex media world. Technology innovation will make it possible to trim a great deal of waste out of advertising by making it more precise.Fri, 26 Jun 2015 09:30:00 -0500http://recode.net/2015/06/22/big-datas-big-impact-on-the-future-of-advertising/Study: Promotional Tweets Boosted 'Empire' Audiencehttp://www.broadcastingcable.com/news/technology/study-promotional-tweets-boosted-empire-audience/141976
Twitter, Fox research finds that promotional effort had 23% higher engagement rates than typical TV campaign.Fri, 26 Jun 2015 09:27:00 -0500http://www.broadcastingcable.com/news/technology/study-promotional-tweets-boosted-empire-audience/141976TV vs. Digital Video: How They Stack Uphttp://www.medialifemagazine.com/tv-vs-digital-video-how-they-stack-up/
The total amount of time people devote to video is growing, up 35 minutes per day from 2011 to 2015. The report also notes that while digital video is clearly gaining in popularity, ad dollars are not yet following the eyeballs.Fri, 26 Jun 2015 09:18:00 -0500http://www.medialifemagazine.com/tv-vs-digital-video-how-they-stack-up/ Stations Search For Digital Success Formulahttp://www.tvnewscheck.com/article/86457/stations-search-for-digital-success-formula
As local broadcasters strive to get a firm grasp on (and make money from) industry-changing developments -- over-the-top content delivery, digital media and changes in consumption, among others -- their newly expanded businesses are still largely driven by linear TV, industry leaders say.Fri, 26 Jun 2015 09:05:00 -0500http://www.tvnewscheck.com/article/86457/stations-search-for-digital-success-formulaNowhere To Go But Up For Retrans Feeshttp://www.tvnewscheck.com/article/86466/nowhere-to-go-but-up-for-retrans-fees
SNL Kagan researchers and broadcasters at the SNL Kagan conference in New York agreed that retrans revenue -- projected at $6.3 billion this year and $7.2 billion next year -- will continue to grow at least through 2021.Fri, 26 Jun 2015 09:00:00 -0500http://www.tvnewscheck.com/article/86466/nowhere-to-go-but-up-for-retrans-feesWe're Working More Hours--and Watching More TVhttp://www.wsj.com/articles/were-working-more-hoursand-watching-more-tv-1435187603?cb=logged0.17068607427346155
Even with more work, Americans still found plenty of time to kick back and relax. That total included two hours, 49 minutes of TV time, three minutes more than in 2013.Fri, 26 Jun 2015 09:00:00 -0500http://www.wsj.com/articles/were-working-more-hoursand-watching-more-tv-1435187603?cb=logged0.17068607427346155TVNewsCheck: Univision Names head of Political Saleshttp://www.tvnewscheck.com/article/86453/univision-names-head-of-political-sales
Univision Communications Inc. today appointed Jose Valle president of political and advocacy sales.Fri, 26 Jun 2015 06:30:00 -0500http://www.tvnewscheck.com/article/86453/univision-names-head-of-political-salesNetflix U.S. Viewing to Surpass ABC, CBS, Fox and NBC by 2016: Analystshttp://variety.com/2015/digital/news/netflix-viewing-abc-cbs-fox-nbc-1201527442/
If Netflix were a Nielsen-rated TV network, the No. 1 streaming service would, within a year, attain a larger 24-hour audience than each of the major broadcast networks -- ABC, CBS, Fox and NBC -- according to a Wall Street analyst firm.Fri, 26 Jun 2015 06:30:00 -0500http://variety.com/2015/digital/news/netflix-viewing-abc-cbs-fox-nbc-1201527442/Local Market Insights Hold Valuable Keys To Develop Better Ad Spend Returnhttp://www.mediapost.com/publications/article/252623/local-market-insights-hold-valuable-keys-to-develo.html
Local metros are important prosperity drivers and as marketers face new and unprecedented challenges in reaching consumers in a more integrated manner, a shift back toward pragmatic planning and analysis from a ground up approach will likely prove valuable to everyone.Thu, 25 Jun 2015 06:30:00 -0500http://www.mediapost.com/publications/article/252623/local-market-insights-hold-valuable-keys-to-develo.htmlFore! U.S. Open Ratings Soar on Foxhttp://www.medialifemagazine.com/fore-us-open-ratings-soar-on-fox/
The 4.8 million who watched the primetime portion of the U.S. Open on Saturday night marked Fox's best Saturday audience since the NASCAR Sprint Unlimited race in February 2014.Thu, 25 Jun 2015 06:18:00 -0500http://www.medialifemagazine.com/fore-us-open-ratings-soar-on-fox/B&C: Michael Smith Promoted to GM at WFRV Green Bayhttp://www.broadcastingcable.com/news/local-tv/michael-smith-promoted-gm-wfrv-green-bay/142112
Michael J. Smith, WFRV Green Bay general sales manager, has been named VP and general manager of the station, with oversight of WJMN in Marquette, Michigan. He starts immediately and reports to Tim Busch, executive VP and co-chief operating officer of Nexstar Broadcasting.Thu, 25 Jun 2015 06:15:00 -0500http://www.broadcastingcable.com/news/local-tv/michael-smith-promoted-gm-wfrv-green-bay/142112 TV Still Top Medium In Usage, Reachhttp://www.mediapost.com/publications/article/252585/tv-still-top-medium-in-usage-reach.html
Radio and traditional television still have the largest reach of any of the platforms, with radio reaching nearly 223 million adult listeners weekly and television reaches over 209 million adult viewers -- 93% and 87% of all U.S. adults, respectively.Thu, 25 Jun 2015 06:02:00 -0500http://www.mediapost.com/publications/article/252585/tv-still-top-medium-in-usage-reach.htmlTVNewsCheck: Staab Among New Broadcasters Foundation
http://www.tvnewscheck.com/article/86412/staab-among-new-broadcasters-foundation-board?ref=search
The Broadcasters Foundation of America has elected four broadcast industry leaders to board of directors. The new members were voted into office during last week's board of directors meeting in New York.Thu, 25 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86412/staab-among-new-broadcasters-foundation-board?ref=searchUpfront 2015: CBS, ABC, NBC Start to Sell Amid Pricing Pressurehttp://variety.com/2015/tv/news/upfronts-advertising-cbs-abc-nbc-1201527366/
Executives suggest the three networks are all jockeying for increases in the cost of reaching 1,000 viewers -- a measure also known as a CPM that is central to these annual talks -- in the range of 2% to 5%.Thu, 25 Jun 2015 06:00:00 -0500http://variety.com/2015/tv/news/upfronts-advertising-cbs-abc-nbc-1201527366/B&C: Univision Founder Villanueva Made His Markhttp://www.broadcastingcable.com/blog/station-station/univision-founder-villanueva-made-his-mark/142061?utm_source=twitterfeed&utm_medium=twitter
Daniel Villanueva, founder of Univision, is remembered in the NY Times as an elite athlete, savvy businessman, and by all indications, a funny and cool guy. Villanueva died at 77.Wed, 24 Jun 2015 06:20:00 -0500http://www.broadcastingcable.com/blog/station-station/univision-founder-villanueva-made-his-mark/142061?utm_source=twitterfeed&utm_medium=twitterOrlando Sentinel: WKMG Gets New General Manager http://www.orlandosentinel.com/entertainment/tv/tv-guy/os-wkmg-gets-new-general-manager-20150617-post.html
A general manager from Norfolk, Va., will be the new boss at CBS affiliate WKMG-Channel 6, Graham Media Group announced Jeff Hoffman has been president and general manager of WTKR/WGNT, the CBS/CW duopoly in Norfolk, for the past seven years.Wed, 24 Jun 2015 06:15:00 -0500http://www.orlandosentinel.com/entertainment/tv/tv-guy/os-wkmg-gets-new-general-manager-20150617-post.htmlTVNewsCheck: WMOR Ups Bret McHugh To National Sales Managerhttp://www.tvnewscheck.com/article/86390/wmor-ups-bref-mchugh-to-national-sales-manager
Bref McHugh has been promoted to national sales manager from account executive at Hearst-owned independent WMOR Tampa, Fla. (DMA 13).Wed, 24 Jun 2015 06:10:00 -0500http://www.tvnewscheck.com/article/86390/wmor-ups-bref-mchugh-to-national-sales-managerSocial Media Climb As Station Promo Tool
http://www.tvnewscheck.com/article/86373/social-media-climb-as-station-promo-tool
Findings show respondents grading the prospects of the local broadcasting business, local news quality, their management, their budgets and a host of others areas that promotion people deal with every day.Wed, 24 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86373/social-media-climb-as-station-promo-toolB&C: Karen Mendez Tapped for WNJU News Directorhttp://www.broadcastingcable.com/news/local-tv/karen-mendez-tapped-wnju-news-director/141935
Karen Mendez has been named VP of News at WNJU, the Telemundo station in DMA No. 1.Wed, 24 Jun 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/karen-mendez-tapped-wnju-news-director/141935Washington Post And Univision Will Partner On 2016 Election Coverage And GOP Candidate Forumhttp://www.huffingtonpost.com/2015/06/24/univision-washington-post_n_7654580.html
The Washington Post and Univision News announced plans for an election-focused partnership that will include a joint Republican candidates' forum in March 2016.Wed, 24 Jun 2015 06:00:00 -0500http://www.huffingtonpost.com/2015/06/24/univision-washington-post_n_7654580.html TVB's Lanzano Says Nielsen Q1 Total Audience Report Again Confirms that American Consumers Prefer Television Over All Other Mediahttp://www.marketwatch.com/story/tvbs-lanzano-says-nielsen-q1-total-audience-report-again-confirms-that-american-consumers-prefer-television-over-all-other-media-2015-06-23
Nielsen's Q1 2015 Total Audience Report confirms American's superior and consistent preference for television over all other media.Tue, 23 Jun 2015 06:15:00 -0500http://www.marketwatch.com/story/tvbs-lanzano-says-nielsen-q1-total-audience-report-again-confirms-that-american-consumers-prefer-television-over-all-other-media-2015-06-23B&C: Tully Takes on GM Post at WVIT Hartfordhttp://www.broadcastingcable.com/news/local-tv/tully-takes-gm-post-wvit-hartford/141948
Susan Tully, VP of news at KXAS Dallas-Fort Worth, has been named president and general manager of WVIT Hartford, the NBC-owned station airing in Hartford-New Haven.Tue, 23 Jun 2015 06:05:00 -0500http://www.broadcastingcable.com/news/local-tv/tully-takes-gm-post-wvit-hartford/141948ANA Issues RFP For Consultant To Investigate Media Rebateshttp://adage.com/article/cmo-strategy/ana-issues-rfp-consultant-investigate-media-rebates/299102/
The Association of National Advertisers has issued a request for proposals seeking a consulting firm to conduct a wide-ranging investigation of media rebates and other deal terms in the U.S.Tue, 23 Jun 2015 06:05:00 -0500http://adage.com/article/cmo-strategy/ana-issues-rfp-consultant-investigate-media-rebates/299102/ The Missing Media Metric: Reach Velocity Part 2https://www.mediavillage.com/article/the-missing-media-metric-reach-velocity-part-2/
Bill Harvey discusses employing fast-reach media vehicles; the highest-rated media, where each individual ad immediately attains relatively high reach in and of itself.Tue, 23 Jun 2015 06:00:00 -0500https://www.mediavillage.com/article/the-missing-media-metric-reach-velocity-part-2/ If You Think TV Is Dead, Maybe You're Measuring Wronghttp://blogs.wsj.com/cmo/2015/06/23/if-you-think-tv-is-dead-maybe-youre-measuring-wrong/
Nielsen says that adults of all ages spend more time with TV than with other platforms.Tue, 23 Jun 2015 06:00:00 -0500http://blogs.wsj.com/cmo/2015/06/23/if-you-think-tv-is-dead-maybe-youre-measuring-wrong/TVNewsCheck: Leslie Lyndon To Be Honored By PromaxBDAhttp://www.tvnewscheck.com/article/86342/leslie-lyndon-to-be-honored-by-promaxbda
PromaxBDA today named veteran Fox Television Stations executive Leslie Lyndon, as the inaugural recipient of the group's Industry Icon Award, recognizing her nearly two decades of distinguished service to stations, network colleagues and syndication partners.Mon, 22 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86342/leslie-lyndon-to-be-honored-by-promaxbdaBroadcast Upfront Market Finally Breakshttp://www.medialifemagazine.com/the-broadcast-upfront-breaks/
More than a month after the networks presented their fall schedules to media buyers, the upfront market has finally broken.Fri, 19 Jun 2015 06:30:00 -0500http://www.medialifemagazine.com/the-broadcast-upfront-breaks/The Mystery Is Over, Poltrack Wins 2015 'Ephron' Awardhttp://www.mediapost.com/publications/article/252028/the-mystery-is-over-poltrack-wins-2015-ephron-a.html
CBS Chief Research Officer David Poltrack has won the Advertising Research Foundation's 2015 "Erwin Ephron Demystification Award."Fri, 19 Jun 2015 06:15:00 -0500http://www.mediapost.com/publications/article/252028/the-mystery-is-over-poltrack-wins-2015-ephron-a.html MLB Regular Season Local TV Ratings Beating NHL Finals Game 6 Shows The Rise In Fan Localizationhttp://www.forbes.com/sites/maurybrown/2015/06/19/mlb-regular-season-local-tv-ratings-beating-nhl-finals-game-6-shows-the-rise-in-fan-localization/
Looking at the local numbers is going to be more important for fans and media to consider when the topic of popularity arises.Fri, 19 Jun 2015 06:10:00 -0500http://www.forbes.com/sites/maurybrown/2015/06/19/mlb-regular-season-local-tv-ratings-beating-nhl-finals-game-6-shows-the-rise-in-fan-localization/Lester Holt Blazes Historic Trail To The Top, Becomes First Black Network Anchor http://www.inquisitr.com/2184471/lester-holt-blazes-historic-trail-to-the-top-becomes-first-black-network-anchor/
Dedrick Russell, VP, National Association of Black Journalists, congratulated Holt in a statement, saying, "It is thrilling to see that an African-American will for the first time in television history be the solo anchor of an network evening newscast."Fri, 19 Jun 2015 06:05:00 -0500http://www.inquisitr.com/2184471/lester-holt-blazes-historic-trail-to-the-top-becomes-first-black-network-anchor/ MediaPost: The Mystery Is Over, Poltrack Wins 2015 'Ephron' Awardhttp://www.mediapost.com/publications/article/252028/the-mystery-is-over-poltrack-wins-2015-ephron-a.html
CBS Chief Research Officer David Poltrack has won the Advertising Research Foundation's 2015 "Erwin Ephron Demystification Award.Fri, 19 Jun 2015 06:00:00 -0500http://www.mediapost.com/publications/article/252028/the-mystery-is-over-poltrack-wins-2015-ephron-a.htmlAdWeek: Jeff Hoffman Named GM of WKMGhttp://www.adweek.com/tvspy/jeff-hoffman-named-gm-of-wkmg/150466
Jeff Hoffman has been named GM of Orlando CBS affiliate WKMG.Fri, 19 Jun 2015 06:00:00 -0500http://www.adweek.com/tvspy/jeff-hoffman-named-gm-of-wkmg/150466TVNewsCheck: Nexstar Renews CBS Affiliation At 5 Stations
http://www.tvnewscheck.com/article/86233/nexstar-renews-cbs-affiliation-at-5-stations
A new long-term agreement extends affiliation for five stations owned or operated by Nexstar: KGPE Fresno, Calif.; KREX Grand Junction, Colo; KLAS Las Vegas; WTAJ Altoona, Pa.; and WYOU Wilkes-Barre/Scranton, Pa.Fri, 19 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86233/nexstar-renews-cbs-affiliation-at-5-stationsFox US Open broadcast has live VR streams, drones and 4K camerashttp://www.engadget.com/2015/06/18/fox-us-open-vr-broadcast/
Fox, working with NextVR, is promising a live streaming virtual reality setup this weekend during the US Open tournament.Fri, 19 Jun 2015 06:00:00 -0500http://www.engadget.com/2015/06/18/fox-us-open-vr-broadcast/Big 4 Affiliates Seek AT&T/DirecTV Local-into-Local Conditionhttp://www.broadcastingcable.com/news/washington/big-4-affiliates-seek-attdirectv-local-local-condition/141878
The Big Four network affiliate associations have joined the NAB in asking the FCC to require DirecTV to carry TV stations in all 210 TV markets if it wants to be able to merge with AT&T.Fri, 19 Jun 2015 06:00:00 -0500http://www.broadcastingcable.com/news/washington/big-4-affiliates-seek-attdirectv-local-local-condition/141878Roker to Be Inducted in N.Y. Broadcasters Hall of Famehttp://www.broadcastingcable.com/news/local-tv/roker-be-inducted-ny-broadcasters-hall-fame/141755
The 'Today' show personality will be feted in his neck of the woods, at the Conrad Hotel in New York.Fri, 19 Jun 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/roker-be-inducted-ny-broadcasters-hall-fame/141755The New York times: Ralph Roberts, Cable-TV Pioneer Who Built Comcast, Dies at 95http://www.nytimes.com/2015/06/20/business/media/ralph-roberts-cable-tv-pioneer-who-built-comcast-dies-at-95.html
Ralph J. Roberts, who at the dawn of the cable television industry purchased a small cable service in Tupelo, Miss., and built it into Comcast, today the largest cable television company in the nation, died Thursday night in Philadelphia. He was 95.Fri, 19 Jun 2015 05:40:00 -0500http://www.nytimes.com/2015/06/20/business/media/ralph-roberts-cable-tv-pioneer-who-built-comcast-dies-at-95.htmlMediaPost: Roker to Be Inducted in N.Y. Broadcasters Hall of Famehttp://www.broadcastingcable.com/news/local-tv/roker-be-inducted-ny-broadcasters-hall-fame/141755
The 'Today' show personality will be feted in his neck of the woods, at the Conrad Hotel in New York.Fri, 19 Jun 2015 05:00:00 -0500http://www.broadcastingcable.com/news/local-tv/roker-be-inducted-ny-broadcasters-hall-fame/141755At Your Service: TV Ads Focused on Services Appeal to Dads In 2015http://www.nielsen.com/us/en/insights/news/2015/at-your-service-tv-ads-focused-on-services-appeal-to-dads-in-2015.html
Nielsen recently analyzed the top 10 English-language ads among dads in the U.S. over the first half of 2015. And one thing is certain--advertisements that promoted service-based companies were a big hit among fathers.Thu, 18 Jun 2015 06:25:00 -0500http://www.nielsen.com/us/en/insights/news/2015/at-your-service-tv-ads-focused-on-services-appeal-to-dads-in-2015.htmlWhy Television Is Taking Over Cannes Lionshttp://www.adweek.com/news/television/why-television-taking-over-cannes-lions-165376
This year, advertising's biggest annual gathering will also boast its biggest TV contingent yet including Julia Louis-Dreyfus, Viola Davis and Kim Kardashian.Thu, 18 Jun 2015 06:18:00 -0500http://www.adweek.com/news/television/why-television-taking-over-cannes-lions-165376Why Television is Hitting the Road for Festivalshttp://variety.com/2015/tv/news/studios-tv-festivals-1201521346/
The television business is on the move, as smallscreen festivals become an increasingly important part of the way networks and studios do business.Thu, 18 Jun 2015 06:10:00 -0500http://variety.com/2015/tv/news/studios-tv-festivals-1201521346/TVNewsCheck: WFTS Names Leslie Pastel Sales Directorhttp://www.tvnewscheck.com/article/86267/wfts-names-leslie-pastel-sales-director
Scripps-owned ABC affiliate WFTS Tampa, Fla. (DMA 13), has named Leslie Pastel director of sales, effective July 6, 2015.Thu, 18 Jun 2015 06:05:00 -0500http://www.tvnewscheck.com/article/86267/wfts-names-leslie-pastel-sales-directorWhat Tom Said: Tying Twitter's Future to Broadcast TV http://www.tvtechnology.com/from-the-editor/0120/what-tom-said-tying-twitters-future-to-broadcast-tv/276398
Live events are the lifeblood of broadcasting, whether they're planned, like the Super Bowl or the, Academy Awards, or breaking news. This has become even more evident as more viewers access their favorite programs via on-demand.Thu, 18 Jun 2015 06:05:00 -0500http://www.tvtechnology.com/from-the-editor/0120/what-tom-said-tying-twitters-future-to-broadcast-tv/276398TVNewsCheck: Cox Creates Digital Solutions Alliance in Tulsahttp://www.tvnewscheck.com/article/86272/cox-creates-digital-solutions-alliance-in-tulsa
Heather Boethin has been named manager of Cox Local Solutions and will oversee Tulsa's digital sales and fulfilment efforts in concert with the company's two TV and six radio stations there.Thu, 18 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86272/cox-creates-digital-solutions-alliance-in-tulsaTVNewsCheck:
Cox Creates Digital Solutions Alliance in Tulsa
http://www.tvnewscheck.com/article/86272/cox-creates-digital-solutions-alliance-in-tulsa
Heather Boethin has been named manager of Cox Local Solutions and will oversee Tulsa's digital sales and fulfilment efforts in concert with the company's two TV and six radio stations there.Thu, 18 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86272/cox-creates-digital-solutions-alliance-in-tulsaNBC's "America's Got Talent" Makes Dunkin' Donuts DVR-Proofhttps://www.mediavillage.com/article/dunkin-donuts-are-dvr-proof-on-americas-got-talent/
NBC's long-running summer hit "America's Got Talent boasts effective DVR-proof strategy for its most visible sponsor this season, Dunkin' Donuts.Thu, 18 Jun 2015 06:00:00 -0500https://www.mediavillage.com/article/dunkin-donuts-are-dvr-proof-on-americas-got-talent/ Warriors' Win Wraps Up a Record Finalshttp://www.medialifemagazine.com/warriors-win-wraps-up-a-record-finals/
The NBA finals posted the best numbers ever for a series on ABC, as the Golden State Warriors defeated the Cleveland Cavaliers to win the NBA Finals after a 40 year drought.Wed, 17 Jun 2015 06:10:00 -0500http://www.medialifemagazine.com/warriors-win-wraps-up-a-record-finals/Rentrak and ListenFirst Media Track TV Show Stickiness http://blogs.wsj.com/cmo/2015/06/16/rentrak-and-listenfirst-media-track-tv-show-stickiness/
The media research firms have collaborated on a new set of research that blends Rentrak's real viewership data from with ListenFirst's data culled from social media, blogs and other sources.Wed, 17 Jun 2015 06:05:00 -0500http://blogs.wsj.com/cmo/2015/06/16/rentrak-and-listenfirst-media-track-tv-show-stickiness/Samsung, Pearl TV and Sinclair Broadcast Group Announce MOU to Speed Development and Implementation of Next-Gen Broadcast UHDTV Standardshttp://www.businesswire.com/news/home/20150617005783/en/Samsung-Pearl-TV-Sinclair-Broadcast-Group-Announce#.VYGLhkbruao
A significant step forward to speed implementation of the new broadcast and 4K UHD TV standard, joining the home entertainment leader alongside major broadcasters that together reach tens of millions of Americans each day.Wed, 17 Jun 2015 06:00:00 -0500http://www.businesswire.com/news/home/20150617005783/en/Samsung-Pearl-TV-Sinclair-Broadcast-Group-Announce#.VYGLhkbruaoMajor Media Companies Unite to Test 'News Drones'http://money.cnn.com/2015/06/16/media/media-coalition-news-drones/
The coalition includes Univision, Fusion, Getty Images, Advance Publications, and several owners of local TV stations: Sinclair, Scripps, Gannett, Capitol Broadcasting.Wed, 17 Jun 2015 06:00:00 -0500http://money.cnn.com/2015/06/16/media/media-coalition-news-drones/The Vast Majority of People Still Get Their News From TV http://qz.com/429135/the-vast-majority-of-people-still-get-their-news-from-tv/
The Reuters Institute for the Study of Journalism annual digital news report surveyed more than 20,000 people in 12 relatively wealthy countries. Even the 18-24 demographic prefers TV news to news via social media.Tue, 16 Jun 2015 06:01:00 -0500http://qz.com/429135/the-vast-majority-of-people-still-get-their-news-from-tv/This Fall's Five Most Likely New Hitshttp://www.medialifemagazine.com/falls-five-most-likely-new-hits/
These shows have what it takes to stand out from the pack.Tue, 16 Jun 2015 06:00:00 -0500http://www.medialifemagazine.com/falls-five-most-likely-new-hits/The Missing Media Metric: Reach Velocity https://www.mediavillage.com/article/the-missing-media-metric-reach-velocity-part-1/
There is growing evidence that the velocity at which reach builds is another variable positively correlated with ROI increase.Mon, 15 Jun 2015 06:05:00 -0500https://www.mediavillage.com/article/the-missing-media-metric-reach-velocity-part-1/CBS Study: TV Trumps Digital in Spending and Reach http://www.adweek.com/news/television/tv-nets-advertisers-stick-us-heres-why-165342
It's a common message to advertisers: If you want the biggest bang and reach for your buck, stick with television instead of shifting your ad dollars to digital.Mon, 15 Jun 2015 06:01:00 -0500http://www.adweek.com/news/television/tv-nets-advertisers-stick-us-heres-why-165342Television Really Sizzles In The Summerhttp://ftp.media.radcity.net/ZSND/issues/June2015/S1826.pdf
Ad-supported television networks have announced more than 70 new programs for the summer, by VAB's tally. When it comes to reach, no other medium even comes close to TV in the summer.Mon, 15 Jun 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/June2015/S1826.pdfNot Everyone Hates Citizens Unitedhttp://www.slate.com/articles/business/moneybox/2015/06/citizens_united_is_making_local_tv_rich_here_s_why.2.html
Cumulatively, Americans across the political spectrum still get most of their political news from their local TV stations. And those local TV audiences materialize in the voting booth to reveal their electoral might.Fri, 12 Jun 2015 06:30:00 -0500http://www.slate.com/articles/business/moneybox/2015/06/citizens_united_is_making_local_tv_rich_here_s_why.2.htmlU.S. Shoppers Go on Buying Bingehttp://www.wsj.com/articles/u-s-retail-sales-up-1-2-in-may-1434025898
U.S. retail sales surged in May, 2015, a sign consumers are stepping up spending after a cautious start to the year.Fri, 12 Jun 2015 06:25:00 -0500http://www.wsj.com/articles/u-s-retail-sales-up-1-2-in-may-1434025898OnDemand: VOD Changes Primetime Economicshttp://www.multichannel.com/news/mcn-events/ondemand-vod-changes-primetime-economics/391212
Despite sentiment to the contrary, TV viewership is essentially unchanged. People are watching just as much or more TV, they are just watching it on different devices and at different times.Fri, 12 Jun 2015 06:20:00 -0500http://www.multichannel.com/news/mcn-events/ondemand-vod-changes-primetime-economics/391212Auto, Telecom, Restaurants Buoy 3Q Spothttp://www.tvnewscheck.com/article/86003/auto-telecom-restaurants-buoy-3q-spot
Expectations for Q3 spot revenue are running high among media analysts and broadcasters thanks to a surge of early orders from automotive ad buyers and steady interest from telecom, insurance and fast food/casual dining buyers.Fri, 12 Jun 2015 06:10:00 -0500http://www.tvnewscheck.com/article/86003/auto-telecom-restaurants-buoy-3q-spotSpanish Newscasts Slated by Telemundo Boston
https://www.bostonglobe.com/business/2015/06/10/telemundo-launching-local-spanish-language-newscasts-boston/7ne0fH2JT9pznmpH7Rty6M/story.html
NBC Universal's investment in local news at Telemundo Boston follows its unveiling of Spanish-language newscasts in 14 other media markets last fall.Fri, 12 Jun 2015 06:05:00 -0500https://www.bostonglobe.com/business/2015/06/10/telemundo-launching-local-spanish-language-newscasts-boston/7ne0fH2JT9pznmpH7Rty6M/story.htmlTVB Taps Auto Vet Sturm From AOLhttp://www.mediapost.com/publications/article/251870/tvb-taps-auto-vet-sturm-from-aol.html
Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its National Business Development division.Fri, 12 Jun 2015 06:00:00 -0500http://www.mediapost.com/publications/article/251870/tvb-taps-auto-vet-sturm-from-aol.htmlWNCT.com: WNCT 9 On Your Side names John O. Lewis Vice President and General Managerhttp://www.wnct.com/story/29285732/wnct-9-on-your-side-names-john-o-lewis-vice-president-and-general-manager
WNCT 9 On Your Side and Eastern North Carolina's CW today announced the promotion of John O. Lewis to Vice President and General Manager, effective immediately. Mr. Lewis most recently served as the stations' General Sales Manager for the last four years, helping to grow ratings and revenue. Prior to that role, he was the Local Sales Manager for WNCT and Eastern North Carolina's CW.Fri, 12 Jun 2015 06:00:00 -0500http://www.wnct.com/story/29285732/wnct-9-on-your-side-names-john-o-lewis-vice-president-and-general-managerTelevision Will Be the Big Winner in Growth of Mobile Ad Spendhttp://tvrev.com/television-will-be-the-big-winner-in-growth-of-mobile-ad-spend/
The shift of ad dollars to mobile doesn't need to be at the expense of television. Instead, television will benefit from this industry transformation in three powerful ways.Fri, 12 Jun 2015 06:00:00 -0500http://tvrev.com/television-will-be-the-big-winner-in-growth-of-mobile-ad-spend/AdWeek: Univision Promotes Roberto Ruiz to EVP of Strategy and Insightshttp://www.adweek.com/tvspy/univision-promotes-roberto-ruiz-to-evp-of-strategy-and-insights/150000
Roberto Ruiz has been promoted to evp of strategy and insights for Univision Communications. Before coming to UCI in 2008, Ruiz was the founder and president of Consumer Contacts, a boutique Hispanic consulting firm.Thu, 11 Jun 2015 06:20:00 -0500http://www.adweek.com/tvspy/univision-promotes-roberto-ruiz-to-evp-of-strategy-and-insights/150000Why TV Is Still the Most Effective Advertising Mediumhttp://www.adweek.com/news/advertising-branding/why-tv-still-most-effective-advertising-medium-165247
The television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising.Thu, 11 Jun 2015 06:00:00 -0500http://www.adweek.com/news/advertising-branding/why-tv-still-most-effective-advertising-medium-165247 B&C: ExtendTV Gets New Cash, Rebrands as ZypMedia
http://www.broadcastingcable.com/news/currency/extendtv-gets-new-cash-rebrands-zypmedia/141608
ExtendTV, which helps TV stations sell digital programmatic advertising to local businesses, has secured additional funding and is changing its name to ZypMedia. Sinclair Broadcast Group led the $4.4 million round of Series B funding.Thu, 11 Jun 2015 06:00:00 -0500http://www.broadcastingcable.com/news/currency/extendtv-gets-new-cash-rebrands-zypmedia/141608Broadcast scores with NBA and NHLhttp://www.medialifemagazine.com/broadcast-scores-with-nba-and-nhl/
The NBA and NHL finals are both off to very strong starts, and they gave ABC and NBC quite a boost during the week ended June 7, 2015.Thu, 11 Jun 2015 06:00:00 -0500http://www.medialifemagazine.com/broadcast-scores-with-nba-and-nhl/TVNewsCheck: Stefan Hadl Named WCVB Engineering Dirhttp://www.tvnewscheck.com/article/86044/stefan-hadl-named-wcvb-engineering-dir
The longtime Hearst tech executive, and veteran of the United States Air Force, will head broadcast engineering and operations at Hearst Television's Boston ABC affiliate.Thu, 11 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86044/stefan-hadl-named-wcvb-engineering-dir Cavs-Warriors Draw Big Audience for ABChttp://www.tvnewscheck.com/article/86007/cavswarriors-draws-big-audience-for-abc
The Cleveland Cavaliers' series-tying win over the Golden State Warriors reached more than 19 million viewers, easily the most-watched television event of the week.Wed, 10 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86007/cavswarriors-draws-big-audience-for-abcStuart Elliott: Mediapalooza or Mediapocalypse?https://www.mediavillage.com/article/stuart-elliott-mediapalooza-or-mediapocalypse/
The major media agencies have been engulfed by a tidal wave of account reviews that is being called "unprecedented" and "seemingly endless." It even has a nickname, Mediapalooza 2015.Wed, 10 Jun 2015 06:00:00 -0500https://www.mediavillage.com/article/stuart-elliott-mediapalooza-or-mediapocalypse/TVNewsCheck: Sameer Deen Named Univision Digital SVPhttp://www.tvnewscheck.com/article/86004/sameer-deen-named-univision-digital-svp
Univision Communications Inc. appointed Sameer Deen senior vice president, Univision Digital. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion. In this new role at UCI's digital division, Deen will be responsible for "establishing and leading the digital strategy across UCI's growing digital and mobile portfolio, expanding digital offerings and maximizing digital-linear TV integration."Wed, 10 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/86004/sameer-deen-named-univision-digital-svpWith NewsOn Local TV Gets Into The Aggregated App Bizhttp://www.mediapost.com/publications/article/251649/with-newson-local-tv-gets-into-the-aggregated-app.html?edition=83504
Five major broadcast TV groups--ABC, Cox, Hearst, Media General and Raycom--are forming a free joint venture called NewsOn that will offer live and on-demand local newscasts from around the country, all in one place.Tue, 09 Jun 2015 06:25:00 -0500http://www.mediapost.com/publications/article/251649/with-newson-local-tv-gets-into-the-aggregated-app.html?edition=83504TV Remains Most Effective Ad Mediumhttp://www.mediapost.com/publications/article/251637/tv-remains-most-effective-ad-medium.html?edition=83487
A new study by MarketShare, backed by Turner Broadcasting and media agency Horizon Media TV, says TV has maintained its effectiveness at driving advertiser key performance indicators (KPIs) over the last five years.Tue, 09 Jun 2015 06:15:00 -0500http://www.mediapost.com/publications/article/251637/tv-remains-most-effective-ad-medium.html?edition=83487NBC's 'The Blacklist' Tops Viewership Gains Via the DVR for the Traditional TV Seasonhttp://www.tvmediainsights.com/newsletter/nbcs-blacklist-tops-viewership-gains-via-dvr-traditional-tv-season/
Defining a "hit" or a "miss," of course, is much more than just the traditional (Live + Same Day) ratings from Nielsen. And one of the more important ingredients is the audience gained via the DVR.Tue, 09 Jun 2015 06:10:00 -0500http://www.tvmediainsights.com/newsletter/nbcs-blacklist-tops-viewership-gains-via-dvr-traditional-tv-season/ABC On Track to Shatter 13-Year Record For NBA Finalshttp://adage.com/article/media/fast-furious/298934/
According to Nielsen live-plus-same-day data, the Cavs-Warriors series is averaging 18.3 million total viewers and a 10.6 household rating.Tue, 09 Jun 2015 06:00:00 -0500http://adage.com/article/media/fast-furious/298934/ B&C: Gannett Sets June 29 for Separation Date
http://www.broadcastingcable.com/news/local-tv/gannett-sets-june-29-separation-date/141542
Gannett's board of directors has approved completion of the previously announced company separation, which will create the broadcast and digital company Tegna, with the publishing properties doing business as Gannett Co. Gannett expects to have the separation completed June 29, 2015.Tue, 09 Jun 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/gannett-sets-june-29-separation-date/141542AdWeek: Boston CBS Station Names Director of Communicationshttp://www.adweek.com/tvspy/boston-cbs-station-names-director-of-communications/149851
WBZ has named Kerri Landry director of communications for the Boston CBS-owned station as well as MyNetworkTV affiliate WSBK and CBS Boston Local Media GroupTue, 09 Jun 2015 06:00:00 -0500http://www.adweek.com/tvspy/boston-cbs-station-names-director-of-communications/149851The Business of News:
Newsroom profitability, budgets and partnershipshttp://www.rtdna.org/article/the_business_of_news#.VXXkp0bruar
2014 marked another strong year for the TV news business, according to the latest RTDNA/Hofstra University Annual Survey, with more than 60% of TV newsrooms reporting that they made a profit on local news.Mon, 08 Jun 2015 06:20:00 -0500http://www.rtdna.org/article/the_business_of_news#.VXXkp0bruarMyNetworkTV Adds 'The Closer' to Fall Schedulehttp://variety.com/2015/tv/ratings/mynetworktv-adds-the-closer-to-fall-schedule-1201514703/
In making the announcement, EVP Paul Franklin said: "Once again, MyNetworkTV unveils a fall schedule of consistent, audience favorite, highly recognizable, hit programming."Mon, 08 Jun 2015 06:18:00 -0500http://variety.com/2015/tv/ratings/mynetworktv-adds-the-closer-to-fall-schedule-1201514703/AdWeek: ABC Stations Names Head of Digitalhttp://www.adweek.com/tvspy/abc-stations-names-head-of-digital/149768
Wendy McMahon has been named SVP of Digital for the ABC Owned Television Stations. McMahon has been VP of Creative Services and Programming for KABC in Los Angeles since 2009.Mon, 08 Jun 2015 06:15:00 -0500http://www.adweek.com/tvspy/abc-stations-names-head-of-digital/149768Study: Kids Can Learn as much from 'Sesame Street' as from Preschoolhttp://www.washingtonpost.com/business/economy/sesame-street-and-its-surprisingly-powerful-effects-on-how-children-learn/2015/06/07/59c73fe4-095c-11e5-9e39-0db921c47b93_story.html
The most authoritative study ever done on the impact of "Sesame Street" finds that the famous show on public TV has delivered lasting educational benefits to millions of American children as powerful as the ones from attending preschool.Mon, 08 Jun 2015 06:15:00 -0500http://www.washingtonpost.com/business/economy/sesame-street-and-its-surprisingly-powerful-effects-on-how-children-learn/2015/06/07/59c73fe4-095c-11e5-9e39-0db921c47b93_story.htmlStanley Cup Finals Stay Hot on NBC http://www.medialifemagazine.com/stanley-cup-finals-stay-hot-on-nbc/
The Stanley Cup finals are off to a very strong start. Following record ratings for Game 1, Game 2 averaged a 4.8 metered-market household rating, according to Nielsen, becoming the best Game 2 ever on NBC.Mon, 08 Jun 2015 06:05:00 -0500http://www.medialifemagazine.com/stanley-cup-finals-stay-hot-on-nbc/The Tony Awards Broadcast: Broadway's Chance to Woo Americahttp://www.nytimes.com/2015/06/05/theater/theaterspecial/the-tony-awards-broadcast-broadways-chance-to-woo-america.html
The annual Tony Awards broadcast is about honoring the best of a theatrical season. For producers, it's also about wooing ticket-buyers-- and the broadcast's musical numbers are seen as the single most important way to do that.Mon, 08 Jun 2015 06:05:00 -0500http://www.nytimes.com/2015/06/05/theater/theaterspecial/the-tony-awards-broadcast-broadways-chance-to-woo-america.htmlB&C: Curran Succeeds Retiring Bartelt Atop WFTV-WRDQ Orlandohttp://www.broadcastingcable.com/news/local-tv/curran-succeeds-retiring-bartelt-atop-wftv-wrdq-orlando/141503
Shawn Bartelt, VP and general manager at Cox Media Group's WFTV-WRDQ Orlando, will retire as of June 19, 2015. VP of sales Paul Curran steps up to the VP/GM role. WFTV-WRDQ is an ABC-independent pair in DMA No. 18.Mon, 08 Jun 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/curran-succeeds-retiring-bartelt-atop-wftv-wrdq-orlando/141503Big Numbers for Belmont's Big Feathttp://www.medialifemagazine.com/big-numbers-for-belmonts-big-feat/
American Pharoah became the first horse to win the Triple Crown in 37 years, boosting the race to its third-best rating ever with a 12.3 household rating, according to Nielsen metered markets.Mon, 08 Jun 2015 06:00:00 -0500http://www.medialifemagazine.com/big-numbers-for-belmonts-big-feat/TVNewsCheck:
Gannett Board OKs Completion Of Spinoff
http://www.tvnewscheck.com/article/85954/gannett-board-oks-completion-of-spinoff
Gannett Co. announced that its board of directors has approved completion of the previously announced separation transaction which will create two publicly traded companies: a broadcasting and digital company named Tegna and new Gannett, which will retain the name Gannett Co. Inc. and will include its publishing properties and affiliated digital assets.Mon, 08 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85954/gannett-board-oks-completion-of-spinoffBroadcast TV's Best Upfront Card: Fear http://www.medialifemagazine.com/broadcast-tvs-best-upfront-play-fear/
"Broadcast's best argument, and I think we heard this loud and clear in the upfront presentations, is that it's a premium environment," says David Cohen, chief investment officer at UM, an IPG agency.Sun, 07 Jun 2015 06:00:00 -0500http://www.medialifemagazine.com/broadcast-tvs-best-upfront-play-fear/Execs Signal They May Ease Up on All-out Pursuit of Millennials http://www.sportsbusinessdaily.com/Journal/Issues/2015/06/01/Media/Sports-Media.aspx#.VXGHMOOe2d0.email
TV sports networks, and the advertisers that fund them, have spent the past decade chasing younger viewers. But if sports TV executives have their way, that push to get younger and younger is about to change.Fri, 05 Jun 2015 08:46:00 -0500http://www.sportsbusinessdaily.com/Journal/Issues/2015/06/01/Media/Sports-Media.aspx#.VXGHMOOe2d0.emailTVB Names Auto Industry Adviserhttp://www.tvnewscheck.com/article/85883/tvb-names-auto-industry-adviser
Longtime automotive industry executive Steven Sturm is brought on board to help grow the association's core business development capabilities in the important automotive category.Fri, 05 Jun 2015 07:15:00 -0500http://www.tvnewscheck.com/article/85883/tvb-names-auto-industry-adviserMillennials and the Big Shift in TV Habitshttp://www.medialifemagazine.com/behind-the-big-shift-in-tv-habits/
A new study from Deloitte examines trends in media and breaks them down by generation, splitting Millennials into two groups: Trailing Millennials, ages 14-25, and Leading Millennials, ages 26-31.Thu, 04 Jun 2015 06:30:00 -0500http://www.medialifemagazine.com/behind-the-big-shift-in-tv-habits/Stations: Encourage Web Viewers To Returnhttp://www.tvnewscheck.com/article/85853/stations-encourage-web-viewers-to-return
For traditional media companies, online distribution is referral-driven. Broadcasters' online strategies and tactics, therefore, need to be centered on this reality.Thu, 04 Jun 2015 06:20:00 -0500http://www.tvnewscheck.com/article/85853/stations-encourage-web-viewers-to-returnPublic TV Stations are Discovering Revenue Potential in Stock Footagehttp://current.org/2015/06/public-tv-stations-are-discovering-revenue-potential-in-stock-footage/
Thousands of hours of archival footage are emerging from dusty storage rooms at public television stations to find a second life in advertisements, marketing campaigns, documentaries and other media projects.Thu, 04 Jun 2015 06:13:00 -0500http://current.org/2015/06/public-tv-stations-are-discovering-revenue-potential-in-stock-footage/ Stop Mocking Local Weather Forecastershttp://www.washingtonpost.com/posteverything/wp/2015/06/04/stop-mocking-local-weather-forecasters-their-antics-may-be-silly-but-they-save-lives/
Making fun of overheated weather coverage is practically a national hobby, but television meteorologists in the nation's tornado alley are more than just entertainment. They actually save lives.Thu, 04 Jun 2015 06:10:00 -0500http://www.washingtonpost.com/posteverything/wp/2015/06/04/stop-mocking-local-weather-forecasters-their-antics-may-be-silly-but-they-save-lives/ The LA Times: Moody's Upgrades Univision Credit Rating, Easing Path to IPO
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-univision-ipo-20141231-story.html
The media giant, which owns the fifth-largest TV network in the U.S., has long been considered a jewel on Wall Street because of the growing influence of Latinos in the U.S.Thu, 04 Jun 2015 06:00:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-univision-ipo-20141231-story.htmlDavid Fox Releases First TV Ad of $1M Buy Plan
http://www.tennessean.com/story/news/politics/2015/06/03/fox-releases-first-tv-ad-buy-plan/28436651/
The Fox Nashville mayoral campaign is ready to begin what it says will be a TV ad plan that exceeds $1 million and continues through Election Day on Aug 6, 2015.Thu, 04 Jun 2015 06:00:00 -0500http://www.tennessean.com/story/news/politics/2015/06/03/fox-releases-first-tv-ad-buy-plan/28436651/As Weather Warms, May Auto Sales Sizzlehttp://www.thedetroitbureau.com/2015/06/as-weather-warms-may-auto-sales-sizzle/
May auto sales were expected to be strong, though perhaps down a bit due to one less selling day. However, new car buyers came out in force and in the process ensured several sale streaks remained intact.Thu, 04 Jun 2015 06:00:00 -0500http://www.thedetroitbureau.com/2015/06/as-weather-warms-may-auto-sales-sizzle/AdWeek: WMOR Promotes Scott Morrison to Local Sales Managerhttp://www.adweek.com/tvspy/wmor-promotes-scott-morrison-to-local-sales-manager/149539
Scott Morrison has been named local sales manager for Tampa independent station WMOR.Wed, 03 Jun 2015 06:20:00 -0500http://www.adweek.com/tvspy/wmor-promotes-scott-morrison-to-local-sales-manager/149539AdWeek: Hearst to Focus on Hiring Veteranshttp://www.adweek.com/tvspy/hearst-to-focus-on-hiring-veterans/149550
Hearst Television has named former WCVB director of engineering Dave Kaylor director of veteran recruiting for Hearst Television. Kaylor will help Hearsts's VP of Human Resources recruit military veterans for open positions throughout the station group.Wed, 03 Jun 2015 06:15:00 -0500http://www.adweek.com/tvspy/hearst-to-focus-on-hiring-veterans/149550Yahoo Wins Rights to Live Stream Bills-Jaguars N.F.L. Gamehttp://www.nytimes.com/2015/06/04/technology/yahoo-wins-digital-rights-to-buffalo-bills-jacksonville-jaguars-game.html?ref=media&_r=0
The foray with Yahoo may be a way of prompting the networks to pay more for rights fees that include streaming rights in the future.Wed, 03 Jun 2015 06:14:00 -0500http://www.nytimes.com/2015/06/04/technology/yahoo-wins-digital-rights-to-buffalo-bills-jacksonville-jaguars-game.html?ref=media&_r=0Web Revenue Still Drop in the Buckethttp://www.broadcastingcable.com/news/local-tv/stations-web-revenue-still-drop-bucket/141359
TV stations get around 85% of their revenue from on-air advertising, while online revenue clocks in at a lowly 3%, according to a local broadcast survey from RTDNA/Hofstra University.Wed, 03 Jun 2015 06:11:00 -0500http://www.broadcastingcable.com/news/local-tv/stations-web-revenue-still-drop-bucket/141359TVNewsCheck: Tribune Names Digital Local Sales VP http://www.tvnewscheck.com/article/85831/tribune-names-digital-local-sales-vp
Tribune Broadcasting, a division of Tribune Media, announced the appointment of Michael Page as VP, digital local sales, responsible for driving digital revenue growth at the local station level. Page joins Tribune Broadcasting on June 3, 2015 and will report to Angela Betasso, SVP of sales.Wed, 03 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85831/tribune-names-digital-local-sales-vpTVNewsCheck:
Status Quo Rules Rop 30 Station Groups
http://www.tvnewscheck.com/article/85811/status-quo-rules-top-30-station-groups
A scarcity of M&A activity in the last year resulted in few changes in TVNewsCheck's annual ranking of station groups by revenue. The first 11 slots remained the same, with Fox Television Stations on top. The big change was the loss of Journal Broadcast Group, which merged with E.W. Scripps.Wed, 03 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85811/status-quo-rules-top-30-station-groupsWhy The Golden Age of Television needs the Golden Age of Measurementhttps://www.linkedin.com/pulse/why-golden-age-television-needs-measurement-jesse-redniss
The current system, of live, C3, and C7, worked for a system where live viewing was king. But that king has been deposed, and by not adapting, the industry is leaving money on the table.Tue, 02 Jun 2015 06:10:00 -0500https://www.linkedin.com/pulse/why-golden-age-television-needs-measurement-jesse-rednissTV Ad Sales Temperature Is 'Tepid'http://www.tvnewscheck.com/article/85757/wieser-tv-ad-sales-temperature-is-tepid
Brian Wieser, of Pivotal Research Group, cautions against using upfront volume percentage points flux to gauge the health of media companies.Tue, 02 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85757/wieser-tv-ad-sales-temperature-is-tepidTVNewsCheck: Sinclair Names Eric Land GM In Birminghamhttp://www.tvnewscheck.com/article/85805/sinclair-names-eric-land-gm-in-birmingham
Sinclair Broadcast Group has appointed Eric Land general manager of WBMA (ABC), WTTO (CW) and WABM (MNT) in the Birmingham-Anniston-Tuscaloosa, Ala., market (DMA 43). Land will also oversee WDBB, which simulcasts WTTO's programming pursuant to a time brokerage agreement.Tue, 02 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85805/sinclair-names-eric-land-gm-in-birminghamSize First, Position Next For Video Ad Viewabilityhttp://www.mediapost.com/publications/article/250957/size-first-position-next-for-video-ad-viewability.html
According to April 2015 research by Google, marketers remain concerned about paying for video ads that aren't seen. Paying more for larger ad sizes could help boost viewability, says the report.Tue, 02 Jun 2015 06:00:00 -0500http://www.mediapost.com/publications/article/250957/size-first-position-next-for-video-ad-viewability.htmlTVNewsCheck:
Rentrak Adds WBBZ Buffalo To Ratings Roster
http://www.tvnewscheck.com/article/85800/rentrak-adds-wbbz-buffalo-to-ratings-roster
Rentrak has signed a TV measurement agreement with Me TV affiliate WBBZ Buffalo, N.Y. (DMA 52). The station becomes the first in the market to use Rentrak's massive and passive measurement system, including Rentrak's daily Advanced Demographics ratings.Tue, 02 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85800/rentrak-adds-wbbz-buffalo-to-ratings-rosterOn TV News, Lines Blur Between Journalism, Adshttp://www.bostonglobe.com/business/2015/05/29/advertising-journalism-you-judge/Elj9dVkIQS7zV1mtlU84AL/story.html
The partnership between a news station and an ad agency brings together different types of media companies that historically have maintained a wall of separation but are increasingly intertwined.Mon, 01 Jun 2015 06:35:00 -0500http://www.bostonglobe.com/business/2015/05/29/advertising-journalism-you-judge/Elj9dVkIQS7zV1mtlU84AL/story.htmlSports Are No Savior To Big Cable Bundles, Survey Sayshttp://www.cnet.com/news/sports-arent-the-savior-of-big-cable-bundles-survey-says/
Sports TV is some of the most expensive around, but a new survey says it isn't how cable companies can sack cord cutting.Mon, 01 Jun 2015 06:35:00 -0500http://www.cnet.com/news/sports-arent-the-savior-of-big-cable-bundles-survey-says/ 'Survivor' Changed Television Forever and it Still Endures. What's the Secret?http://www.washingtonpost.com/blogs/style-blog/wp/2015/05/29/survivor-changed-television-forever-and-it-still-endures-whats-the-secret/
The extreme success of Survivor officially led to an explosion in the reality TV genre as networks realized the potential gold mine of programming that was cheaper to produce than scripted shows.Mon, 01 Jun 2015 06:30:00 -0500http://www.washingtonpost.com/blogs/style-blog/wp/2015/05/29/survivor-changed-television-forever-and-it-still-endures-whats-the-secret/May 2015 Auto Sales Forecast: US On Track For Highest Tallies Since August On Demand For SUVs, Trucks; Jeep Cherokee, Wrangler Sales Soarhttp://www.ibtimes.com/may-2015-auto-sales-forecast-us-track-highest-tallies-august-demand-suvs-trucks-jeep-1942817
Americans are buying new vehicles at the strongest pace since last summer. Cheap gasoline and low borrowing costs have helped spur sales, which are well on their way to a sixth consecutive year of growth in 2015.Mon, 01 Jun 2015 06:20:00 -0500http://www.ibtimes.com/may-2015-auto-sales-forecast-us-track-highest-tallies-august-demand-suvs-trucks-jeep-1942817Time We Spend with Media is Growinghttp://www.medialifemagazine.com/time-we-spend-with-media-is-growing/
According to a new ZenithOptimedia study, global media consumption across 65 countries will increase to 492 minutes per day per person. Television continues to dominate people's media time, though it has seen declines.Mon, 01 Jun 2015 06:10:00 -0500http://www.medialifemagazine.com/time-we-spend-with-media-is-growing/Super Bowl Among Most-Tweetedhttp://www.tvnewscheck.com/article/85752/super-bowl-dead-among-mosttweeted
Nielsen is releasing a report on television-related Twitter activity in the U.S. from Sept. 1, 2014 through May 24, 2015.Mon, 01 Jun 2015 06:10:00 -0500http://www.tvnewscheck.com/article/85752/super-bowl-dead-among-mosttweetedTV Still King of Video Contenthttp://ftp.media.radcity.net/ZSND/issues/June2015/S2004.pdf
The Q1 2015 Video Monetization Report from FreeWheel shows a continuing increase in online video viewing of all categories, but especially a strong gain in TV Everywhere use.Mon, 01 Jun 2015 06:05:00 -0500http://ftp.media.radcity.net/ZSND/issues/June2015/S2004.pdfDigital Ad View Standard Falls Shorthttp://ftp.media.radcity.net/ZSND/issues/June2015/S2004.pdf#page=3
The online advertising industry's definition of an online video "view" does not allow enough time for three-quarters of viewers to identify the brand or product being sold, according to a recent STRATA consumer survey.Mon, 01 Jun 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/June2015/S2004.pdf#page=3TVNewsCheck: Bassler To Lead WWNY-WNYF Watertownhttp://www.tvnewscheck.com/article/85746/bassler-to-lead-wwnywnyf-watertown
United Communications Corp. has named Ed Bassler general manager of its duopoly of WWNY (CBS)-WNYF (Fox) in Watertown, N.Y. (DMA 177). Bassler will succeed Cathy M. Pircsuk, who announced in January that she would retire mid-year. Bassler begins at the station on June 29, 2015.Mon, 01 Jun 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85746/bassler-to-lead-wwnywnyf-watertownOutback Uses Instagram, TV To Make Its Steaks Stars Againhttp://www.mediapost.com/publications/article/250885/outback-uses-instagram-tv-to-make-its-steaks-star.html
The television creative, which debuted during prime time in :30 and :15 formats, features visceral images and sounds to tempt steak lovers, in particular.Mon, 01 Jun 2015 06:00:00 -0500http://www.mediapost.com/publications/article/250885/outback-uses-instagram-tv-to-make-its-steaks-star.htmlThe 'Shark Tank' Effect: Why Biz-Focused Reality TV Is Boominghttp://www.thewrap.com/the-shark-tank-effect-why-biz-focused-reality-tv-is-booming/
Even as many wonder whether reality TV is beginning to run its course, unscripted business shows are experiencing an unprecedented boom.Fri, 29 May 2015 07:00:00 -0500http://www.thewrap.com/the-shark-tank-effect-why-biz-focused-reality-tv-is-booming/MBPT Spotlight: Live TV Shows, Scheduling Decisions, the Search for Breakout Hits and Starshttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-live-tv-shows-scheduling-decisions-search-breakout-hits-and-stars/141166
MPBT gathered four veteran media agency programming research executives and asked them about some of the key moves and trends.Fri, 29 May 2015 07:00:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-live-tv-shows-scheduling-decisions-search-breakout-hits-and-stars/141166Ode to the Dresshttps://nrf.com/news/ode-the-dress
Dress Barn has partnered with a handful of well-known designers at Dressbar, its new pop-up shop at 102 Fifth Avenue in New York City. The shop, open through the end of the month, is an edgier version of its established parent.Fri, 29 May 2015 06:15:00 -0500https://nrf.com/news/ode-the-dressSunday Night Football Is the Season's Top-Rated TV Show, Againhttp://www.adweek.com/news/television/sunday-night-football-seasons-top-rated-tv-show-again-165041
In the last four TV seasons, three different networks won the top spot among adults ages 18 to 49. But just one broadcast program has ranked No. 1 in that demographic -- NBC's Sunday Night Football.Fri, 29 May 2015 06:05:00 -0500http://www.adweek.com/news/television/sunday-night-football-seasons-top-rated-tv-show-again-165041In 5 years, 80 Percent Of The Whole Internet Will Be Online Videohttp://www.washingtonpost.com/blogs/the-switch/wp/2015/05/27/in-5-years-80-percent-of-the-whole-internet-will-be-online-video/
In five years, 80 percent of the entire world's Internet consumption will be dominated by video. That number will be even higher in the United States, approaching 85 percent.Fri, 29 May 2015 06:00:00 -0500http://www.washingtonpost.com/blogs/the-switch/wp/2015/05/27/in-5-years-80-percent-of-the-whole-internet-will-be-online-video/Broadcasters Shop at Home for Showshttp://www.wsj.com/articles/broadcasters-shop-at-home-for-shows-1432768514
With ownership comes the ability to decide how a show will be exploited on other platforms which are increasingly important in capturing viewers and revenue.Fri, 29 May 2015 06:00:00 -0500http://www.wsj.com/articles/broadcasters-shop-at-home-for-shows-1432768514TV's 'Golden Age' Won't Last Because You're Not Watching Enoughhttp://www.bloomberg.com/news/articles/2015-05-28/tv-s-golden-age-won-t-last-because-you-re-not-watching-enough
"Original programming has never been more important for TV networks, but it's also more costly and failure-prone than at any time in television's history."Thu, 28 May 2015 06:15:00 -0500http://www.bloomberg.com/news/articles/2015-05-28/tv-s-golden-age-won-t-last-because-you-re-not-watching-enoughNY Daily News: Michael King, the man who helped launch Oprah, Dr. Phil and Rachael Ray, dead at 66http://www.nydailynews.com/entertainment/tv/michael-king-man-helped-launch-oprah-dead-66-article-1.2238355
The kingmaker of TV syndication is dead. Michael King, the man who helped launch Oprah, Dr. Phil and Rachael Ray to TV stardom, has died. He was 66.Thu, 28 May 2015 06:10:00 -0500http://www.nydailynews.com/entertainment/tv/michael-king-man-helped-launch-oprah-dead-66-article-1.2238355Silicon Valley Races to Make TV the Next Frontier for Appshttp://www.wsj.com/articles/silicon-valley-races-to-make-tv-the-next-frontier-for-apps-1432772306?tesla=y
After many misfires, Silicon Valley is once again betting it can transform television--this time by letting TVs run apps as diverse as those on smartphones.Thu, 28 May 2015 06:05:00 -0500http://www.wsj.com/articles/silicon-valley-races-to-make-tv-the-next-frontier-for-apps-1432772306?tesla=y TVNewsCheck: NBCU Ups Kini To Chief Financial Officerhttp://www.tvnewscheck.com/article/85687/nbcu-ups-kini-to-chief-financial-officer
Anand Kini, the company's interim chief financial officer since February, gets the job fulltime. He also continues to lead the data-driven consumer and business insights division and the Information Technology group.Thu, 28 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85687/nbcu-ups-kini-to-chief-financial-officerRentrak Debuts New TV Analytics Platformhttp://www.tvnewscheck.com/article/85678/rentrak-debuts-new-tv-analytics-platform
Rentrak today introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak's TV audience ratings.Thu, 28 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85678/rentrak-debuts-new-tv-analytics-platformMarked Increase In Connected-TV Internet Homeshttp://www.mediapost.com/publications/article/250737/marked-increase-in-connected-tv-internet-homes.html
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet.Thu, 28 May 2015 06:02:00 -0500http://www.mediapost.com/publications/article/250737/marked-increase-in-connected-tv-internet-homes.htmlProgrammatic TV to Account for $10 billion of TV Budgets by 2019http://adage.com/article/agency-news/programmatic-tv-climb-10-billion-global-tv-budgets-2019/298786/
Programmatic TV will represent 4% and $2.5 billion of U.S. TV budgets in 2015 and that sliver will increase to 17% and $10 billion of TV budgets by 2019, according to Magna Global.Thu, 28 May 2015 06:00:00 -0500http://adage.com/article/agency-news/programmatic-tv-climb-10-billion-global-tv-budgets-2019/298786/TVNewsCheck:
Sinclair, iHeartmedia Join In UNCF Fundraiser
http://www.tvnewscheck.com/article/85663/sinclair-iheartmedia-join-in-uncf-fundraiser
Sinclair will air UNCF An Evening of Stars in all of its 78 television markets, reaching almost 40% of the country, beginning on June 6. 2015. In addition, in each of Sinclair's news markets where there is a historically black college or university (HBCU), Sinclair will produce a news feature on that school leading up to the show. iHeartMedia will begin promoting Sinclair's broadcast of the UNCF television show on 156 of its radio stations in Sinclair's markets starting the week of June 1, 2015.Thu, 28 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85663/sinclair-iheartmedia-join-in-uncf-fundraiserAdWeek: Nexstar Names GM for Grand Junction Stationshttp://www.adweek.com/tvspy/nexstar-names-gm-for-grand-junction-stations/149174
Nexstar has named Sandra Zoldowski VP and GM of Grand Junction, Colo. CBS affiliate KREX and its satellite stations KREG and KREY along with MyNetworkTV affiliate KGJT. She'll also manage FOX affiliate KFQX under a local marketing agreement. She replaces Randy Stone, who was moved to gm of Nexstar's Monroe, La. and El Dorado, Ark. stations KARD-KTVE.Thu, 28 May 2015 06:00:00 -0500http://www.adweek.com/tvspy/nexstar-names-gm-for-grand-junction-stations/149174This Season's Broadcast Superlativeshttp://www.medialifemagazine.com/this-seasons-broadcast-superlatives/
From the most popular--that would be "Empire"--to the least, here's a look back at this past broadcast season.Thu, 28 May 2015 06:00:00 -0500http://www.medialifemagazine.com/this-seasons-broadcast-superlatives/Younger and Living Longer: Multicultural Consumers Offer Brand Loyalty Longevityhttp://www.nielsen.com/us/en/insights/news/2015/younger-and-living-longer-multicultural-consumers-offer-brand-longevity.html
Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They're young and living longer.Wed, 27 May 2015 06:20:00 -0500http://www.nielsen.com/us/en/insights/news/2015/younger-and-living-longer-multicultural-consumers-offer-brand-longevity.htmlSyndies Show Some Upward Movementhttp://www.tvnewscheck.com/article/85647/syndies-show-some-upward-movement
After a couple of stagnant weeks, a number of first-run shows in all categories report ratings gains in the week ending May 17, 2015.Wed, 27 May 2015 06:20:00 -0500http://www.tvnewscheck.com/article/85647/syndies-show-some-upward-movementNetworks Hope to Boost Ratings with Live TVhttp://www.bostonherald.com/entertainment/television/television_news/2015/05/networks_hope_to_boost_ratings_with_live_tv
Live TV might be the key to drawing viewers back to prime time on the network clock. Unpredictability makes live TV captivating, and just might be key to keeping viewers and networks in sync.Wed, 27 May 2015 06:15:00 -0500http://www.bostonherald.com/entertainment/television/television_news/2015/05/networks_hope_to_boost_ratings_with_live_tvBuyers: More C7 Deals Are On The Wayhttp://www.medialifemagazine.com/buyers-more-c7-deals-are-on-the-way/
Buyers recognize delayed viewership will continue to rise in coming seasons, which will only make the networks more intent on moving to C7 deals.Wed, 27 May 2015 06:15:00 -0500http://www.medialifemagazine.com/buyers-more-c7-deals-are-on-the-way/Backlash Brewing Against Binge TV as 'Orange Is the New Black' Creator Speaks Outhttp://www.hollywoodreporter.com/news/backlash-brewing-binge-tv-as-798126
The all-at-once model limits media attention on shows beyond the burst around the premiere and might lead audiences to eschew series that feel more like a 13-hour obligation than entertainment.Wed, 27 May 2015 06:10:00 -0500http://www.hollywoodreporter.com/news/backlash-brewing-binge-tv-as-798126Why Networks Are Going for Broke This Summerhttp://www.adweek.com/news/television/why-networks-are-going-broke-summer-164956
From binge-viewing to VOD, broadcasters offer big perks by packing their summer slates with big series presented in unique ways helping audiences easily consume content and advertisers reach viewers.Wed, 27 May 2015 06:10:00 -0500http://www.adweek.com/news/television/why-networks-are-going-broke-summer-164956AdWeek: KTLA Names Head of Creativehttp://www.adweek.com/tvspy/ktla-names-head-of-creative/149008
Adrianne Anderson has been named VP of creative services for Tribune-owned Los Angeles station KTLA. Anderson will oversee branding, promotion and marketing for the CW affiliate.Wed, 27 May 2015 06:05:00 -0500http://www.adweek.com/tvspy/ktla-names-head-of-creative/149008CBS's Bob Schieffer Is Ready For Retirementhttp://www.tvnewscheck.com/article/85650/cbss-bob-schieffer-is-ready-for-retirement
Schieffer is retiring from a journalism career that began at age 20 at a Fort Worth, Texas, radio station and landed him at CBS News in Washington when he walked in on someone else's interview.Wed, 27 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85650/cbss-bob-schieffer-is-ready-for-retirement Real-Time With Cox Media's Zeigler On 'Programmatic TV'http://www.mediapost.com/publications/article/250566/real-time-with-cox-medias-zeigler-on-programmati.html
Real-Time Daily spoke with Mike Zeigler, VP of operations at Cox Media -- one of the largest broadcasting companies making noise in the space -- about programmatic TV.Wed, 27 May 2015 06:05:00 -0500http://www.mediapost.com/publications/article/250566/real-time-with-cox-medias-zeigler-on-programmati.htmlSupreme Court Agrees to Settle Meaning of 'One Person One Vote'http://www.nytimes.com/2015/05/27/us/supreme-court-to-weigh-meaning-of-one-person-one-vote.html
The Supreme Court agreed to hear a case that will answer a long-contested question about a bedrock principle of the American political system: the meaning of "one person one vote."Wed, 27 May 2015 06:00:00 -0500http://www.nytimes.com/2015/05/27/us/supreme-court-to-weigh-meaning-of-one-person-one-vote.htmlTVNewsCheck: Gene Steinberg Tapped As KMIT-KPSE GMhttp://www.tvnewscheck.com/article/85613/gene-steinberg-tapped-as-kmirkpse-gm
OTA Broadcasting-owned KMIR (NBC) and KPSE (MNT) Palms Springs, Calif. (DMA 148), has named Gene Steinberg the new VP-GM. The appointment was effective May 21, 2015.Wed, 27 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85613/gene-steinberg-tapped-as-kmirkpse-gmEverybody Says Network TV is Dying. Nobody Told Network TV.http://www.vox.com/2015/5/27/8665471/future-of-tv-network
Network TV wasn't just salvageable. It could maybe still thrive…More and more, the solution seems to be emphasizing the first syllable in "broadcast."Wed, 27 May 2015 06:00:00 -0500http://www.vox.com/2015/5/27/8665471/future-of-tv-networkWeb Video Companies Push Branded Entertainment Over Mediahttp://blogs.wsj.com/cmo/2015/05/26/web-video-companies-push-branded-entertainment-over-media/
Digital outlets tout branded entertainment because they don't have the audience scale that the TV networks have.Tue, 26 May 2015 06:00:00 -0500http://blogs.wsj.com/cmo/2015/05/26/web-video-companies-push-branded-entertainment-over-media/ New Apple TV Could Be Delayed Over Live Local Programminghttp://mashable.com/2015/05/22/apple-tv-live-local-tv/?utm_cid=mash-com-Tw-main-link
A new Re/code report claims Apple is aggressively courting local U.S. TV stations in hopes of getting their live programing -- commercials and all -- onto its new Internet service.Tue, 26 May 2015 06:00:00 -0500http://mashable.com/2015/05/22/apple-tv-live-local-tv/?utm_cid=mash-com-Tw-main-linkTVNewsCheck: R.J. Merritt Named GM Of KREM, KSKNhttp://www.tvnewscheck.com/article/85571/rj-merritt-named-gm-of-krem-kskn
Gannett Co. appointed R.J. Merritt the president and general manager of KREM (CBS) and KSKN (CW) Spokane, Wash. (DMA 73). He succeeds Jamie Aitken.Tue, 26 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85571/rj-merritt-named-gm-of-krem-ksknVariety: Univision Buys The Root from Graham Holdings' Slate Group
http://variety.com/2015/tv/news/univision-the-root-graham-holdings-1201502868/
Hispanic media company Univision Communications has acquired The Root, a top online destination for African-American news and commentary, in a bid to expand its reach to a new audience.Tue, 26 May 2015 06:00:00 -0500http://variety.com/2015/tv/news/univision-the-root-graham-holdings-1201502868/TVSpy: Nexstar promotes William Evans to GM of WSYRhttp://www.adweek.com/tvspy/nexstar-promotes-william-evans-to-gm-of-wsyr/148879
Nexstar says William Evans has been promoted to VP and GM of Syracuse ABC affiliate WSYR. Evans has been the director of sales for WSYR since 2007. He is the fourth new Nexstar GM this week. The station group has also named new GMs at KTSM in El Paso, WJET in Erie, Pa. and KARD in Monroe, La.Fri, 22 May 2015 11:00:00 -0500http://www.adweek.com/tvspy/nexstar-promotes-william-evans-to-gm-of-wsyr/148879All Ages Use Broadcast TV Newshttp://ftp.media.radcity.net/ZSND/issues/May2015/S3716.pdf#page=3
Among all age groups, getting news and information from a broadcaster was a preferred information- gathering method.Fri, 22 May 2015 07:50:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S3716.pdf#page=3What's Hot from This Year's Upfrontshttp://ftp.media.radcity.net/ZSND/issues/May2015/S3716.pdf
"...Advertisers will increase spending on television -- if for no other reason than there is some healthy skepticism around the validity and reliability of digital data." -- Stacey Lynn Schulman, Katz Media GroupFri, 22 May 2015 07:45:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S3716.pdfTVNewsCheck: WXTX Taps Cristine Couldridge as GM-GSMhttp://www.tvnewscheck.com/article/85545/wxtx-taps-cristine-couldridge-as-gmgsm
Cristine Couldridge has been named general manager and general sales manager of Fox affiliate WXTX Columbus, Ga. (DMA 126), owned by American Spirit Media and managed by Raycom Media under a shared services agreement.Fri, 22 May 2015 07:00:00 -0500http://www.tvnewscheck.com/article/85545/wxtx-taps-cristine-couldridge-as-gmgsmTVNewsCheck: Doug Sutton Named WUPV GM-GSMhttp://www.tvnewscheck.com/article/85546/doug-sutton-named-wupv-gmgsm
Doug Sutton has been named general manager and general sales manager of WUPV, the CW affiliate in Richmond, Va. (DMA 57), owned by American Spirit Media and managed by Raycom Media under a shared services agreement.Fri, 22 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85546/doug-sutton-named-wupv-gmgsmWhy Programmatic TV Is More Mainstream Than You Thinkhttp://www.adweek.com/brandshare/why-programmatic-tv-more-mainstream-you-think-164763#!/
DigitasLBI used programmatic software during the Oscars to purchase local ads across nine markets. Mondelez made a similarly monumental programmatic buy at this year's Super Bowl for Oreos and Ritz.Thu, 21 May 2015 06:40:00 -0500http://www.adweek.com/brandshare/why-programmatic-tv-more-mainstream-you-think-164763#!/Fan Streaming Apps Have Sports World Debating TV Rightshttp://www.cnbc.com/id/102698410
Broadcasters, sports executives and athletes attending the Sports Business Journal's 2015 Sports Business Awards in New York were of two minds when asked about fan streaming apps.Thu, 21 May 2015 06:40:00 -0500http://www.cnbc.com/id/102698410Video Ad Views See Strongest Growth Rate in Three Yearshttp://www.mediapost.com/publications/article/250387/video-ad-views-see-strongest-growth-rate-in-three.html
Episodic TV, movies, and live content are driving huge increases in viewing year-over-year and ad dollars -- in Q1 2015 about 60% of video ad views from programmers originated from live streams or long-form content.Thu, 21 May 2015 06:25:00 -0500http://www.mediapost.com/publications/article/250387/video-ad-views-see-strongest-growth-rate-in-three.htmlPizza Hut Predicts Online Sales Bonanza as TV Push Kicks Off to Promote Visa Checkout Dealhttp://mumbrella.com.au/pizza-hut-predicts-online-sales-bonanza-as-tv-push-kicks-off-to-promote-visa-checkout-deal-295241
The two companies collaborated on a 15-second TV spot to promote the partnership, which will enable consumers to pay using Visa's automated system, Visa Checkout. The spot will run across all major capital citiesThu, 21 May 2015 06:25:00 -0500http://mumbrella.com.au/pizza-hut-predicts-online-sales-bonanza-as-tv-push-kicks-off-to-promote-visa-checkout-deal-2952413 Things Investors Need To Know After The 2015-2016 Broadcast TV Upfronts http://seekingalpha.com/article/3194106-3-things-investors-need-to-know-after-the-2015minus-2016-broadcast-tv-upfronts
We are seeing fewer shows ordered as a result of more rookies hitting the mark and earning a second run. That's important to note, as it shows the networks had a better year and were able to win viewers.Thu, 21 May 2015 06:12:00 -0500http://seekingalpha.com/article/3194106-3-things-investors-need-to-know-after-the-2015minus-2016-broadcast-tv-upfrontsEight Things to Know About the 2015 Broadcast TV Upfront Presentationshttp://www.forbes.com/sites/bradadgate/2015/05/18/eight-things-to-know-about-the-2015-broadcast-tv-upfront-presentations/
The broadcast networks had their upfront presentations last week. Here are a few takeaways.Thu, 21 May 2015 06:10:00 -0500http://www.forbes.com/sites/bradadgate/2015/05/18/eight-things-to-know-about-the-2015-broadcast-tv-upfront-presentations/How CBS' Supergirl Trailer Became a Viral Sensationhttp://www.adweek.com/news/television/how-cbs-supergirl-trailer-became-viral-sensation-164878
Within two days, more than 5 million people had viewed the trailer online. A week after its debut, that number climbed to more than 10 million.Thu, 21 May 2015 06:00:00 -0500http://www.adweek.com/news/television/how-cbs-supergirl-trailer-became-viral-sensation-164878Cross-Platform Ad Campaigns Add Millions To Audience Reachhttp://www.mediapost.com/publications/article/250451/cross-platform-ad-campaigns-add-millions-to-audien.html
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward.Thu, 21 May 2015 06:00:00 -0500http://www.mediapost.com/publications/article/250451/cross-platform-ad-campaigns-add-millions-to-audien.htmlYourErie.com: Nexstar Broadcasting Promotes Stephen Freifeld as VP/GM http://www.yourerie.com/news/news-article/d/story/nexstar-broadcasting-promotes-stephen-freifeld-as/19087/duvA5wW4Vk6xFi6auY8YwA
Stephen Freifeld has been promoted to Vice President and General Manager of WJET-TV (ABC) and the associated mobile / digital operations under YourErie.com and YourErie.biz which serve the Erie, PA market (DMA #150). He will also oversee Nexstar's relationship with Mission Broadcasting's affiliate WFXP-TV (FOX) under a joint operating agreement.Thu, 21 May 2015 06:00:00 -0500http://www.yourerie.com/news/news-article/d/story/nexstar-broadcasting-promotes-stephen-freifeld-as/19087/duvA5wW4Vk6xFi6auY8YwATVNewsCheck: Nexstar Names David Candelaria El Paso GMhttp://www.tvnewscheck.com/article/85542/nexstar-names-david-candelaria-el-paso-gm
Nexstar Broadcasting Group on Thursday appointed David Candelaria vice president and general manager of NBC-Estrella affiliate KTSM El Paso, Texas (DMA 91), and its associated mobile and digital operations under ElPasoProud.com. The appointment is effective immediately and Candelaria will report to Julie Pruett, SVP of Nexstar Broadcasting. Candelaria succeeds Gary Sotir. Candelaria has more than two decades of experience managing television, radio and digital media platforms in highly competitive markets. Prior to joining Nexstar, he was with Entravision Communications for 17 years during which he was VP-GM of Entravision's KINT-KTFN El Paso and five radio stations.Thu, 21 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85542/nexstar-names-david-candelaria-el-paso-gmBroadcast TV Tops Digital and Cable News Brandshttp://www.tvtechnology.com/research-&-standards/0114/broadcast-tv-tops-digital-and-cable-news-brands/275970
News consumers rely on broadcast TV the most, according to a recent survey by SmithGeiger on behalf of the National Association of Broadcasters.Wed, 20 May 2015 06:15:00 -0500http://www.tvtechnology.com/research-&-standards/0114/broadcast-tv-tops-digital-and-cable-news-brands/275970Fox's 'Wayward Pines' Premiere Rating Nearly Doubles With Time-Shifted Viewinghttp://variety.com/2015/tv/ratings/foxs-wayward-pines-premiere-rating-nearly-doubles-with-time-shifted-viewing-1201500871/
According to Nielsen's "live plus-3" estimates, "Wayward Pines" had a 90% jump over its same-night average. The percentage gain is the largest for any series debut on ABC, CBS, NBC, Fox or CW this season.Wed, 20 May 2015 06:10:00 -0500http://variety.com/2015/tv/ratings/foxs-wayward-pines-premiere-rating-nearly-doubles-with-time-shifted-viewing-1201500871/Diginet Driver Direct Response A 'Mixed Bag'http://www.tvnewscheck.com/article/85480/diginet-driver-direct-response-a-mixed-bag
DR is expected to remain the primary source of revenue for most multicast networks, and diginets have a few strengths, starting with lower pricing compared to cable networks and other TV platforms.Wed, 20 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85480/diginet-driver-direct-response-a-mixed-bagTVNewsCheck: Gray Buying KOSA Odessa For $33.6 Million
http://www.tvnewscheck.com/article/85493/gray-buying-kosa-odessa-for-336-million
Gray Television said it is buying CBS affiliate KOSA Odessa-Midland, Texas (DMA 146), from Investment Company of America for $33.6 million in cash. According to the most recent Nielsen and BIA data, KOSA has achieved the highest all-day ratings of any station in the Odessa-Midland DMA over the past year as well as the largest share of advertising revenue. Between 2014 and 2015, the Odessa-Midland DMA grew by four market ranks, more than any other market in the country.Wed, 20 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85493/gray-buying-kosa-odessa-for-336-millionB&C: Randy Stone Named KARD General Managerhttp://www.broadcastingcable.com/news/local-tv/randy-stone-named-kard-general-manager/141030
Randy Stone has been promoted to VP and general manager of Nexstar station KARD in Monroe, LA-El Dorado, Ark. He'll also take on oversight of Mission Broadcasting's KTVE, which has a joint operating agreement with Nexstar. Stone starts immediately and reports to Julie Pruett, senior VP of Nexstar.Wed, 20 May 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/randy-stone-named-kard-general-manager/141030Programmatic TV Following Its Own Pathhttp://www.mediapost.com/publications/article/250292/programmatic-tv-following-its-own-path.html
New data suggests the application of programmatic technologies to TV is occurring in an entirely different way than it did in the digital display world.Wed, 20 May 2015 06:00:00 -0500http://www.mediapost.com/publications/article/250292/programmatic-tv-following-its-own-path.htmlTVNewsCheck: Scripps In Multi-Net Deal For Katz Diginets
http://www.tvnewscheck.com/article/85403/scripps-in-multinet-deal-for-katz-diginets
Katz Broadcasting has boosted distribution of its upstart digital over-the-air networks Grit, Escape and LAFF with a multimarket deal with E. W. Scripps television stations covering 18 markets.Tue, 19 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85403/scripps-in-multinet-deal-for-katz-diginetsScripps In Multi-Net Deal For Katz Diginetshttp://www.tvnewscheck.com/article/85403/scripps-in-multinet-deal-for-katz-diginets
Katz Broadcasting has boosted distribution of its upstart digital over-the-air networks Grit, Escape and LAFF with a multimarket deal with E. W. Scripps television stations covering 18 markets.Tue, 19 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85403/scripps-in-multinet-deal-for-katz-diginetsTVNewsCheck: Jim Rogers Named WHDH-WLVI Sales Directorhttp://www.tvnewscheck.com/article/85420/jim-rogers-named-whdhwlvi-sales-director
Sunbeam promotes WHDH national sales manager to head sales at the Boston duopoly. He's succeeded by Charles Shiebler, while Paul Bertoli will head national sales at WLVI.Tue, 19 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85420/jim-rogers-named-whdhwlvi-sales-directorMulticultural Talent Is Surging on TV and Winning Mainstream Audienceshttp://www.adweek.com/news/television/multicultural-talent-surging-tv-and-winning-mainstream-audiences-164826
2015 may be remembered as the year when multicultural talent was showcased in quantities that suggest this isn't a passing trend but, rather, represents the dawn of a whole new era.Tue, 19 May 2015 06:00:00 -0500http://www.adweek.com/news/television/multicultural-talent-surging-tv-and-winning-mainstream-audiences-164826Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureauhttp://www.adweek.com/news/television/broadcasters-cable-companies-and-mvpds-unite-form-new-video-advertising-bureau-164838
The CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.Mon, 18 May 2015 07:10:00 -0500http://www.adweek.com/news/television/broadcasters-cable-companies-and-mvpds-unite-form-new-video-advertising-bureau-164838Wallach Wants Justice (Network) For Allhttp://www.tvnewscheck.com/article/85389/wallach-wants-justice-network-for-all
NBCU syndication head Barry Wallach is now looking to clear in as many TV homes as he can the Justice Network, one of the newcomers to the volatile business of multicasting.Mon, 18 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85389/wallach-wants-justice-network-for-allInfographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and Whenhttp://www.adweek.com/news/television/infographic-exclusive-look-inside-nielsen-ratings-shows-whos-watching-and-when-164816
Nielsen provides Adweek an exclusive look inside commercial ratings and how they perform live, over three days and from days four through seven for different demos and across cable and broadcast.Mon, 18 May 2015 06:00:00 -0500http://www.adweek.com/news/television/infographic-exclusive-look-inside-nielsen-ratings-shows-whos-watching-and-when-164816WOM Still Highest Unpaid Influence; Paid TV Still Broadest Reachhttp://www.mediapost.com/publications/article/250120/wom-still-highest-unpaid-influence-paid-tv-still.html
According to a recent roundup study by Marketing Charts, when it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media.Mon, 18 May 2015 06:00:00 -0500http://www.mediapost.com/publications/article/250120/wom-still-highest-unpaid-influence-paid-tv-still.html B&C: NBCU Gets Access to Comcast Data
http://www.broadcastingcable.com/news/upfront-central/nbcu-gets-access-comcast-data/140906
"We will use Comcast set-top box data to power ATP," Yaccarino said, referring to NBCU's Audience Targeting Platform announced last year. "We'll marry viewer data and consumer data at scale," she said.Fri, 15 May 2015 10:00:00 -0500http://www.broadcastingcable.com/news/upfront-central/nbcu-gets-access-comcast-data/140906NBCU Gets Access to Comcast Datahttp://www.broadcastingcable.com/news/upfront-central/nbcu-gets-access-comcast-data/140906
"We will use Comcast set-top box data to power ATP," Yaccarino said, referring to NBCU's Audience Targeting Platform announced last year. "We'll marry viewer data and consumer data at scale," she said.Fri, 15 May 2015 10:00:00 -0500http://www.broadcastingcable.com/news/upfront-central/nbcu-gets-access-comcast-data/140906Nielsen Explains How It's Adapting to the Rise of Online Videohttp://blogs.wsj.com/cmo/2015/05/15/nielsen-explains-how-its-adapting-to-the-rise-of-online-video/
For all the flak Nielsen has caught from the television world as ratings decline across the industry lately, TV networks are buying more stuff from Nielsen than ever.Fri, 15 May 2015 08:00:00 -0500http://blogs.wsj.com/cmo/2015/05/15/nielsen-explains-how-its-adapting-to-the-rise-of-online-video/As TV Networks Pitch Shows, Advertisers Seek Flexibilityhttp://www.reuters.com/article/2015/05/14/us-television-upfronts-advertising-idUSKBN0NZ2HI20150514
Madison Avenue executives will bring a tough message about the need for flexibility to place an ad on the fly, not months in advance, when they sit down with broadcasters during their annual spring bargaining sessions.Fri, 15 May 2015 07:05:00 -0500http://www.reuters.com/article/2015/05/14/us-television-upfronts-advertising-idUSKBN0NZ2HI20150514Upfronts 2015: TV Networks Geek Out To Woo Ad Dollarshttp://variety.com/2015/digital/news/upfronts-television-digital-advertising-dollars-1201496271/
Ad buyers remain wary of programming from some of the digital companies; TV networks programming is nearly guaranteed to launch and is of a certain reliable standard.Fri, 15 May 2015 07:00:00 -0500http://variety.com/2015/digital/news/upfronts-television-digital-advertising-dollars-1201496271/Michael Wolff: Television Has Outgrown Nielsenhttp://www.hollywoodreporter.com/news/michael-wolff-television-has-outgrown-794419
The problem with making the argument about the fundamental decline of television, or the opposite argument -- that this is an extraordinary new golden age -- may be the word "television" itself.Fri, 15 May 2015 07:00:00 -0500http://www.hollywoodreporter.com/news/michael-wolff-television-has-outgrown-794419Broadcast Television's Death Has Been Greatly Exaggeratedhttp://www.thestreet.com/story/13150903/1/broadcast-televisions-death-has-been-greatly-exaggerated.html
Traditional TV, whose Big Four networks CBS, ABC, NBC and Fox, presented their 2015 fall lineups to marketers and advertisers during upfronts this week, continue to bring in big bucks.Fri, 15 May 2015 06:05:00 -0500http://www.thestreet.com/story/13150903/1/broadcast-televisions-death-has-been-greatly-exaggerated.html B&C: Sinclair Inks Deal With Video Provider Chideo
http://www.broadcastingcable.com/news/local-tv/sinclair-inks-deal-video-provider-chideo/140803?utm_source=twitterfeed&utm_medium=twitter
Sinclair Broadcast Group has partnered with the charity-minded content provider Chideo to feature its "inspirational and entertaining content," according to Chideo, on Sinclair stations and websites. A neologism combining "charity" and "video", Chideo draws attention to worthwhile worldwide causes through its celebrity-starring videos.Fri, 15 May 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/sinclair-inks-deal-video-provider-chideo/140803?utm_source=twitterfeed&utm_medium=twitterCutting the Cord: Microsoft to bring local TV channels to your Xbox Onehttp://www.wwltv.com/story/tech/2015/05/10/cutting-the-cord-xbox-one-local-tv/70896914/
Over the last month, a subset of Xbox One users who belong to Microsoft's Preview Program have been able to test the new over-the-air broadcast TV feature on the video game console.Fri, 15 May 2015 06:00:00 -0500http://www.wwltv.com/story/tech/2015/05/10/cutting-the-cord-xbox-one-local-tv/70896914/Ad Spend on the Upswinghttp://ftp.media.radcity.net/ZSND/issues/May2015/S7800.pdf#page=3
Data from Standard Media Index (SMI) says ad spend jumped 4% in March.Fri, 15 May 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S7800.pdf#page=3Rentrak Making TV Measurement Headwayhttp://www.tvnewscheck.com/article/85312/rentrak-making-tv-measurement-headway
TV station executives say the more detailed and immediate Rentrak numbers have improved their selling position, and media agencies say they like Rentrak's melding of viewership and product purchasing data.Thu, 14 May 2015 06:17:00 -0500http://www.tvnewscheck.com/article/85312/rentrak-making-tv-measurement-headwayCynopsis Media Presents: Broadcast Upfronthttp://cynopsis.com/51415-cynopsis-media-presents-broadcast-upfront/
As the paradigm shift away from pure linear TV viewing continues to shake up the way advertisers view their upfront opportunities, broadcast television continues to be the primary "go-to" choice for viewers.Thu, 14 May 2015 06:15:00 -0500http://cynopsis.com/51415-cynopsis-media-presents-broadcast-upfront/Automotive News: Auto Marketers Focus on Diversity, Sportshttp://www.autonews.com/article/20150513/RETAIL03/150519948/auto-marketers-focus-on-diversity-sports
With U.S. demographics rapidly becoming more diverse, it's essential for any brand to cast a wide -- and multicultural -- net. This is a key reason sports are a useful marketing outlet: They have a broad reach.Thu, 14 May 2015 06:05:00 -0500http://www.autonews.com/article/20150513/RETAIL03/150519948/auto-marketers-focus-on-diversity-sportsMatching Buyers To Their TV Viewing http://ftp.media.radcity.net/ZSND/issues/May2015/S7456.pdf
Nielsen Buyer Insights combines consumer purchase data and TV viewing data to compare current advertising and viewer spend by genre. Some of the information unearthed is a bit surprising.Thu, 14 May 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S7456.pdfTV Networks Make Case Against Digital Ads http://www.mediapost.com/publications/article/249916/tv-networks-make-case-against-digital-ads.html
TV marketers don't have to worry about their TV commercials being subjected to possible erroneous inflated media data because of "bot" activity or other screwy measurement/ad network snafus.Thu, 14 May 2015 06:00:00 -0500http://www.mediapost.com/publications/article/249916/tv-networks-make-case-against-digital-ads.htmlLocal Auto Advertising: $15.1 Billion http://ftp.media.radcity.net/ZSND/issues/May2015/S3667.pdf
TV gets most, online is growing--auto dealers and manufacturers are projected to spend $11.3 billion on local advertising this year.Wed, 13 May 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S3667.pdfStuart Elliott: A Modest Proposal for One Video Marketplacehttps://www.mediavillage.com/article/upfronts-newfronts-a-modest-proposal-for-one-video-marketplace/
A united Video Upfront may encourage the traditional and new media players to cooperate on ideas to improve efficiency along with effectiveness.Wed, 13 May 2015 06:00:00 -0500https://www.mediavillage.com/article/upfronts-newfronts-a-modest-proposal-for-one-video-marketplace/ Philly.com: Telemundo Lands Historic CONCACAF World Cup Qualifier Rights Deal
http://www.philly.com/philly/blogs/thegoalkeeper/Telemundo-lands-historic-CONCACAF-World-Cup-qualifier-rights-deal.html
Telemundo and NBC Universo have won Spanish-language broadcast rights to all CONCACAF World Cup qualifying matches played outside of the United States and Mexico in the 2018 and 2022 cycles.Wed, 13 May 2015 06:00:00 -0500http://www.philly.com/philly/blogs/thegoalkeeper/Telemundo-lands-historic-CONCACAF-World-Cup-qualifier-rights-deal.htmlAzteca Is Proud to Use the 'M' Wordhttp://www.adweek.com/news/television/azteca-proud-use-m-word-164692
Mexican-owned U.S. network is seeing double digit growth in prime time.Tue, 12 May 2015 08:01:00 -0500http://www.adweek.com/news/television/azteca-proud-use-m-word-164692ABC Looks to Calm Fears on Video App Viewability as Mobile Audience Grows http://blogs.wsj.com/cmo/2015/05/12/abc-looks-to-calm-fears-on-video-app-viewability-as-mobile-audience-grows/
The network has developed an extensive positioning document on mobile ad viewability that it plans to share with advertisers this week.Tue, 12 May 2015 08:00:00 -0500http://blogs.wsj.com/cmo/2015/05/12/abc-looks-to-calm-fears-on-video-app-viewability-as-mobile-audience-grows/The New Calculations of TV Schedulinghttp://www.wsj.com/articles/the-new-calculations-of-tv-scheduling-1431250441
While time shifting will increase, schedulers say a show's success is still indelibly linked to strong viewing during initial air times.Tue, 12 May 2015 07:30:00 -0500http://www.wsj.com/articles/the-new-calculations-of-tv-scheduling-1431250441TV Networks 'on the Defensive' as Online Video Outlets take Market Share http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-upfront-preview-ads-cable-tv-20150509-story.htmlules-could-be-comedy-light-as-nets-wait-for-midseason-opportunities-1201491919/
Chances are good the audience at the NBC presentation will see a slide that shows how one episode of its hit "The Voice" reaches as many viewers in the 18-to-49 demographic as YouTube does in a month.Tue, 12 May 2015 07:10:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-upfront-preview-ads-cable-tv-20150509-story.htmlules-could-be-comedy-light-as-nets-wait-for-midseason-opportunities-1201491919/ESPN to Simulcast Wild-card Game on ABChttp://profootballtalk.nbcsports.com/2015/05/12/espn-to-simulcast-wild-card-game-on-abc/
While that necessarily will undermine ESPN's ratings, it will increase the total audience -- further confirming the NFL's desire to put significant games on free broadcast TV.Tue, 12 May 2015 07:10:00 -0500http://profootballtalk.nbcsports.com/2015/05/12/espn-to-simulcast-wild-card-game-on-abc/Bill Clinton at Univision Upfront: Focus on 'Radical Inclusion'http://variety.com/2015/tv/news/bill-clinton-at-univision-upfront-focus-on-radical-inclusion-1201493252/
Bill Clinton has called on the advertising community to embrace the nation's growing diversity.Tue, 12 May 2015 06:30:00 -0500http://variety.com/2015/tv/news/bill-clinton-at-univision-upfront-focus-on-radical-inclusion-1201493252/AdWeek: Scripps Names GM of Bakersfield Stationhttp://www.adweek.com/tvspy/scripps-names-gm-of-bakersfield-station/147926
Peter Noll has been named vp and gm of E.W. Scripps' Bakersfield ABC affiliate KERO. This is a return to Scripps for Noll who was as creative services director at Scripps-owned KJRH in Tulsa, Okla. in 2004 and marketing director at Scripps' WEWS in Cleveland in 2007. He's been director of ABC Affiliate Marketing and Promotion for ABC/Disney in Burbank, Calif. since 2010.Tue, 12 May 2015 06:10:00 -0500http://www.adweek.com/tvspy/scripps-names-gm-of-bakersfield-station/147926 MediaPost: Cadreon, TubeMogul Partnering On TV Automation Platform
http://www.mediapost.com/publications/article/249711/cadreon-tubemogul-partnering-on-tv-automation-pla.html
Cadreon, the IPG Mediabrands trading desk, is partnering with TubeMogul, the programmatic video ad-buying platform to build an automation system for buying TV ads. It is being designed for exclusive use by IPG clients. The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the technology including enterprise software.Tue, 12 May 2015 06:10:00 -0500http://www.mediapost.com/publications/article/249711/cadreon-tubemogul-partnering-on-tv-automation-pla.htmlTV Networks Borrow Page From Digital Rivals to Attract Advertisershttp://www.nytimes.com/2015/05/12/business/media/tv-networks-borrow-page-from-digital-rivals-to-attract-advertisers.html?ref=media&_r=0
Networks are showcasing their digital offerings -- like online video -- as well as new data and targeting capabilities alongside their slate of coming TV shows.Tue, 12 May 2015 06:10:00 -0500http://www.nytimes.com/2015/05/12/business/media/tv-networks-borrow-page-from-digital-rivals-to-attract-advertisers.html?ref=media&_r=0Tier 2 Auto Still Means Old-School TV, Print And Classifiedshttp://www.mediapost.com/publications/article/249664/tier-2-auto-still-means-old-school-tv-print-and-c.html
Television and other traditional media are still mainstays for the automobile business when it comes to regional advertising, usually by dealer groupsTue, 12 May 2015 06:00:00 -0500http://www.mediapost.com/publications/article/249664/tier-2-auto-still-means-old-school-tv-print-and-c.htmlTribune: Names Josh Cogswell Chief Product Officerhttp://www.broadcastingcable.com/news/technology/tribune-names-josh-cogswell-chief-product-officer/140768
Tribune Media Company has hired former Viacom executive Josh Cogswell as its top digital executive. In his new post as chief product officer, Cogswell oversees the development and execution of the company's digital strategy and runs product development across the company's TV, data and studio operations.Tue, 12 May 2015 06:00:00 -0500http://www.broadcastingcable.com/news/technology/tribune-names-josh-cogswell-chief-product-officer/140768Your 18-49 Demo Guarantee: When Will You Sing A Different Tune?http://www.mediapost.com/publications/article/249710/your-18-49-demo-guarantee-when-will-you-sing-a-di.html
Age and gender will really matter less in future years -- especially when we can measure consumers' very different purchasing behaviors. And perhaps other data.Mon, 11 May 2015 08:00:00 -0500http://www.mediapost.com/publications/article/249710/your-18-49-demo-guarantee-when-will-you-sing-a-di.htmlBIA/Kelsey Estimates Automotive Businesses Will Spend $15.1 Billion on Local Advertising in 2015http://finance.yahoo.com/news/bia-kelsey-estimates-automotive-businesses-130000188.html
New vertical industry advertising report profiles local media spending trends and consumer media usage habits in the automotive category.Mon, 11 May 2015 07:15:00 -0500http://finance.yahoo.com/news/bia-kelsey-estimates-automotive-businesses-130000188.htmlDo Broadcast Networks Need a YouTube Influencer Strategy? http://blogs.wsj.com/cmo/2015/05/11/do-broadcast-networks-need-a-youtube-influencer-strategy/
Kris Magel, CIO at the Interpublic Group agency Initiative, suggests that TV networks need to invest in programmers who are creating multi-screen presences with unique followings.Mon, 11 May 2015 07:10:00 -0500http://blogs.wsj.com/cmo/2015/05/11/do-broadcast-networks-need-a-youtube-influencer-strategy/Report: Millennials Who See TV Promos on Their Social Feeds Will Most Likely Watch the Showhttp://www.adweek.com/lostremote/report-millennials-who-see-tv-promos-on-their-social-feeds-will-most-likely-watch-the-show/52119
Video ad tech company Unruly reports that 80% of Millennials will tune into a TV show if someone on their social networks shares a clip or trailer of the show, compared to an also high 66% of average TV viewers.Mon, 11 May 2015 07:00:00 -0500http://www.adweek.com/lostremote/report-millennials-who-see-tv-promos-on-their-social-feeds-will-most-likely-watch-the-show/52119Moonves: Scarcity Keeps Net TV Valuablehttp://ftp.media.radcity.net/ZSND/issues/May2015/S1774.pdf
Less Moonves isn't shy about predicting success, saying that no major product can be launched without using network television.Mon, 11 May 2015 06:40:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S1774.pdfTuned In: When Will TV's Scripted Series Binge End? http://www.post-gazette.com/ae/tv-radio/2015/05/10/Tuned-In-When-will-TV-s-scripted-series-binge-end/stories/201505100006
In the past few months astute fans of scripted TV have probably noticed multiple TV pile-ups, days when a slew of new scripted series debut. Fans of TV drama have full plates that continue to get fuller.Mon, 11 May 2015 06:22:00 -0500http://www.post-gazette.com/ae/tv-radio/2015/05/10/Tuned-In-When-will-TV-s-scripted-series-binge-end/stories/201505100006As Letterman Moves On, Late-Night Success Is Unmoored From TVhttp://www.nytimes.com/2015/05/11/arts/television/as-letterman-retires-late-night-tv-faces-a-changing-landscape.html?ref=television
In a positive development for these shows, the Internet has allowed them to reach larger audiences while their broadcast ratings remain healthy.Mon, 11 May 2015 06:20:00 -0500http://www.nytimes.com/2015/05/11/arts/television/as-letterman-retires-late-night-tv-faces-a-changing-landscape.html?ref=televisionUpfronts Preview: Network Executives on Next Year's Goals and Challengeshttp://www.tvinsider.com/article/1708/executive-decisions-as-the-upfronts-begin-network-honchos-next-years-goals/
Entertainment network chiefs discuss development goals for the upcoming season, what they're most proud of this past TV season, and what they'd like to change about the industry.Mon, 11 May 2015 06:10:00 -0500http://www.tvinsider.com/article/1708/executive-decisions-as-the-upfronts-begin-network-honchos-next-years-goals/How Is U.S. TV Changing? Ask Janehttp://www.nytimes.com/2015/05/11/business/media/how-is-us-tv-changing-ask-jane.html?ref=media
Television networks are expected to highlight a number of programs featuring Hispanic leads during their presentations to advertisers, known as upfronts, this week.Mon, 11 May 2015 06:10:00 -0500http://www.nytimes.com/2015/05/11/business/media/how-is-us-tv-changing-ask-jane.html?ref=media B&C: Upfronts 2015: Univision Focusing on 'Billennials'
http://www.broadcastingcable.com/news/upfront-central/upfronts-2015-univision-focusing-billennials/140661
Hispanic network Univision plans to highlight content aimed at what it is calling "billennials," consumers who are in the millienial age group and bilingual, during its upfront presentation next week.Mon, 11 May 2015 06:05:00 -0500http://www.broadcastingcable.com/news/upfront-central/upfronts-2015-univision-focusing-billennials/140661Fall Schedules Could Be Comedy-Light as Nets Wait For Midseason Opportunitieshttp://deadline.com/2015/05/fox-fall-schedule-2015-upfronts-new-shows-minority-report-new-girl-1201424272/
Here is Fox's fall schedule, followed by a brief analysis and detailed descriptions of the network's new series.Mon, 11 May 2015 06:00:00 -0500http://deadline.com/2015/05/fox-fall-schedule-2015-upfronts-new-shows-minority-report-new-girl-1201424272/TVNewsCheck: Entravision TV Revenue Up 5% in 1Q
http://www.tvnewscheck.com/article/85163/entravision-tv-revenue-up-5-in-1q
Entravision Communications Corp. reported first quarter television segment revenue of $39.5 million, a 5% increase over $37.7 million in the same period a year ago.Mon, 11 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85163/entravision-tv-revenue-up-5-in-1qGoogle Says 46% of Web Video Ads Are Never Viewedhttp://adage.com/article/digital/google-46-web-s-video-ads-viewed/298513/
Most the time when a video ad goes unviewed, the viewer never even had a chance to decide whether to view it.Mon, 11 May 2015 06:00:00 -0500http://adage.com/article/digital/google-46-web-s-video-ads-viewed/298513/TVNewsCheck: Tribune TV-Entertainment 1Q Rev Up 2.1%
http://www.tvnewscheck.com/article/85178/tribune-tventertainment-1q-rev-up-21
Core advertising declined by $6 million, or 2.1%, primarily as a result of an approximate $10 million decline in revenues associated with airing the Super Bowl on two NBC-affiliated stations in 2015 as compared to 14 Fox-affiliated stations in 2014. Excluding this impact, core advertising revenues increased 1.4%. Retrans money grew 24%.Fri, 08 May 2015 06:10:00 -0500http://www.tvnewscheck.com/article/85178/tribune-tventertainment-1q-rev-up-21TVNewsCheck: CBS Stations Revenue Dip 3% In First Quarter
http://www.tvnewscheck.com/article/85165/cbs-stations-revenue-dip-3-in-first-quarter
Lower advertising revenue was the culprit. For the company as a whole, reverse comp was up 11% and CEO Leslie Moonves said: "Our online news channel, CBSN, and our over-the-top service, CBS All Access, are exceeding expectations. We have already expanded CBS All Access to more than half of the country, and we expect it to be offered to 75% of all households by year's end."Fri, 08 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85165/cbs-stations-revenue-dip-3-in-first-quarterTVNewsCheck: Scripps 1Q Same-Station TV Rev Climbs 11%
http://www.tvnewscheck.com/article/85183/scripps-1q-samestation-tv-rev-climbs-11
The E.W. Scripps Co. reported that its television station revenue in the first quarter of 2015, on a same-station basis, increased 11% and total costs and expenses increased 13%. Minus the impact of the 2014 Olympics and $1 million of 2015 Super Bowl spending, local and national advertising revenue decreased 1.5%.Fri, 08 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85183/scripps-1q-samestation-tv-rev-climbs-11Current Viewability Standards Are Uselesshttp://www.mediapost.com/publications/article/249410/current-viewability-standards-are-useless.html
Paolo Gaudiano discusses a major problem with impression-based performance metrics that lies in the way viewability is defined.Thu, 07 May 2015 08:00:00 -0500http://www.mediapost.com/publications/article/249410/current-viewability-standards-are-useless.htmlBounce TV Renews 'Mann & Wife' 'Family Time', 'Off The Chain', Sets First Drama Series -- Upfrontshttp://deadline.com/2015/05/bounce-tv-renews-mann-wife-family-time-drama-series-upfronts-1201422194/
African American-focused network Bounce TV unveiled its programming plans for the 2015-16 upfront season.Thu, 07 May 2015 07:35:00 -0500http://deadline.com/2015/05/bounce-tv-renews-mann-wife-family-time-drama-series-upfronts-1201422194/Has Prime Time Faded for Cable TV News?http://www.washingtonpost.com/lifestyle/style/as-viewers-drift-is-it-past-prime-time-for-the-cable-news-networks/2015/05/06/6dbba2bc-eeb6-11e4-a55f-38924fca94f9_story.html
The general drift for cable news' Big Three -- or Big Two and a Half, given MSNBC's precipitous recent decline -- has been downward.Thu, 07 May 2015 07:18:00 -0500http://www.washingtonpost.com/lifestyle/style/as-viewers-drift-is-it-past-prime-time-for-the-cable-news-networks/2015/05/06/6dbba2bc-eeb6-11e4-a55f-38924fca94f9_story.htmlCable Companies are Scrambling as More Viewers Become Cord-cutters http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cable-companies-cord-cutters-20150507-story.html#navtype=outfit
There are now more than 12.3 million homes that depend solely on over-the-air broadcasting for their live TV viewing, a net gain of 1 million over the last year, according to audience measurement service Nielsen.Thu, 07 May 2015 07:17:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cable-companies-cord-cutters-20150507-story.html#navtype=outfitBattery-Car Buyers a Young and Affluent Lothttp://www.thedetroitbureau.com/2015/05/battery-car-buyers-a-young-and-affluent-lot/
Manufacturers have been pleasantly surprised to discover that buyers are both younger and more affluent than those buying comparable gas-powered models.Thu, 07 May 2015 06:15:00 -0500http://www.thedetroitbureau.com/2015/05/battery-car-buyers-a-young-and-affluent-lot/TVNewsCheck: Nexstar 1Q Revenue Climbs 52% To $203M
http://www.tvnewscheck.com/article/85144/nexstar-1q-revenue-climbs-52-to-203m
The TV station group's record first quarter local and national ad revenue growth, aided by station acquisitions, was complemented by a 90% rise in retransmission fee revenue and a 208% increase in digital media revenue.Thu, 07 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85144/nexstar-1q-revenue-climbs-52-to-203mTVNewsCheck: Media General Pro Forma 1Q Rev Up 3%
http://www.tvnewscheck.com/article/85145/media-general-pro-forma-1q-rev-up-3
Media General President-CEO Vincent L. Sadusky: "We launched the new year as a newly merged company delivering record first quarter results. On a comparable basis to the prior year, despite the absence of political and Olympic advertising, net revenues increased 3% to $297 million and adjusted EBITDA grew by 7% to $72 million.Thu, 07 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85145/media-general-pro-forma-1q-rev-up-3NBCU Generates Higher Cash Flow in First Quarterhttp://www.broadcastingcable.com/news/currency/nbcu-generates-higher-cash-flow-first-quarter/140510
Excluding the Super Bowl and Olympics, NBC's broadcast revenues and ad revenues were up 5.5%.Wed, 06 May 2015 07:05:00 -0500http://www.broadcastingcable.com/news/currency/nbcu-generates-higher-cash-flow-first-quarter/140510Study: Social Media Drives TV Viewershiphttp://www.mediapost.com/publications/article/249321/study-social-media-drives-tv-viewership.html
ShareThis research shows a strong correlation between social engagement and higher tune-in rates. Users who click on shared content about a particular TV series are nearly two and a half times more likely to become viewers.Wed, 06 May 2015 07:05:00 -0500http://www.mediapost.com/publications/article/249321/study-social-media-drives-tv-viewership.html Trucks, Crossovers, SUVs Make April Warmer For Domesticshttp://www.mediapost.com/publications/article/248837/trucks-crossovers-suvs-make-april-warmer-for-dom.html
Kurt McNeil, General Motors' U.S. VP of sales operations says the auto industry continues to be on track to have its best sales year since 2006.Wed, 06 May 2015 06:30:00 -0500http://www.mediapost.com/publications/article/248837/trucks-crossovers-suvs-make-april-warmer-for-dom.html Spots N Dots: Michael Rajewski Promoted to Director of Saleshttp://ftp.media.radcity.net/ZSND/issues/May2015/S6266.pdf#page=3
Michael Rajewski has been promoted to Director of Sales at Sinclair Broadcast Group's WPEC (CBS)/WTVX (CW)/WTCN (MNT)/ WWHB (Azteca America) West Palm Beach, FL.Wed, 06 May 2015 06:20:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S6266.pdf#page=3Spots N Dots: Michael Raskin Promoted to General Sales Managerhttp://ftp.media.radcity.net/ZSND/issues/May2015/S6266.pdf#page=3
Sinclair Broadcast Group has promoted Michael Raskin to General Sales Manager of WTVX/WTCN/WWHB, West Palm Beach, FL.Wed, 06 May 2015 06:10:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S6266.pdf#page=3Watchup Lets Mobile Users Build Newscastshttp://www.tvnewscheck.com/article/85105/watchup-lets-mobile-users-build-newscasts
App generates customized newscasts for consumer registered preferences, from location to topics of interest. Broadcasters on board include: Tribune, Meredith, Scripps, Bonten and Lilly station groups, and Cowles-owned KHQ.Wed, 06 May 2015 06:05:00 -0500http://www.tvnewscheck.com/article/85105/watchup-lets-mobile-users-build-newscastsLocal Advertising to Go Programmatichttp://www.emarketer.com/Article/Local-Advertising-Go-Programmatic/1012440
Programmatic to more than double share of local digital ad spending in 2015.Wed, 06 May 2015 06:00:00 -0500http://www.emarketer.com/Article/Local-Advertising-Go-Programmatic/1012440Syndicated Shows Boast Higher Viewer Numbershttp://www.mediapost.com/publications/article/249280/sydicated-shows-boast-higher-viewer-numbers.html
Seven months into the syndication TV season has shown a number of gains among daily first-run TV shows -- in particular, game and talk programs.Wed, 06 May 2015 06:00:00 -0500http://www.mediapost.com/publications/article/249280/sydicated-shows-boast-higher-viewer-numbers.htmlTVNewsCheck: Ric Harris Named GM Of WCAU-WWSIhttp://www.tvnewscheck.com/article/85088/ric-harris-named-gm-of-wcauwwsi
NBCUniversal Owned Television Stations has named Ric Harris president and general manager of its Philadelphia duopoly of WCAU (NBC) and WWSI (Telemundo). Harris succeeds Eric Lerner recently tapped to lead NBC O&O WNBC New York. Harris reports to Valari Staab, President, NBCUniversal Owned Television Stations.Wed, 06 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85088/ric-harris-named-gm-of-wcauwwsiTVNewsCheck: Sinclair 1Q Revenue Climbs 24%
http://www.tvnewscheck.com/article/85109/sinclair-1q-revenue-climbs-24
With strong core advertising and retransmission consent money plus higher digital revenue being key drivers, Sinclair Broadcast Group reported that in the three months ending March 31, 2015, its net broadcast revenues from continuing operations increased 24.1% to $464.2 million versus $412.6 million in the prior year period.Wed, 06 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85109/sinclair-1q-revenue-climbs-24TV Advertisers Demand Changes to the Status Quohttp://variety.com/2015/tv/news/tv-upfronts-advertising-television-internet-1201487706/
Ad-swapping, viewership tracking and demographic data mining tech is dizzying -- and a red-hot growth sector for media.Tue, 05 May 2015 07:15:00 -0500http://variety.com/2015/tv/news/tv-upfronts-advertising-television-internet-1201487706/Disney Revenue Gets Lift from Theme Parks, TV Networkshttp://www.reuters.com/article/2015/05/05/us-walt-disney-results-idUSKBN0NQ16H20150505
Walt Disney Co's quarterly revenue beat analysts' expectations, helped by increased spending by visitors at its theme parks and strength in the company's TV networks business, helped by higher ad sales and affiliate fees.Tue, 05 May 2015 07:10:00 -0500http://www.reuters.com/article/2015/05/05/us-walt-disney-results-idUSKBN0NQ16H20150505Outside Voices: In Defense of TV - It's Actually 'VT'http://blogs.wsj.com/cmo/2015/05/05/outside-voices-in-defense-of-tv-its-actually-vt/
TV is in the process of becoming VT--video technology--an exciting development for viewers, advertisers, and the media industry alike.Tue, 05 May 2015 07:00:00 -0500http://blogs.wsj.com/cmo/2015/05/05/outside-voices-in-defense-of-tv-its-actually-vt/Spots N Dots: Greg Shelley Promoted to General Sales Manager WCTVhttp://ftp.media.radcity.net/ZSND/issues/May2015/S6649.pdf#page=2
Greg Shelley has been promoted to General Sales Manager for WCTV (CBS) Tallahassee, FL. He was previously Regional Sales Director for the Gray Television-owned station.Tue, 05 May 2015 06:10:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S6649.pdf#page=2Choice Hotels Boosts Ad Budget by Double Digits, Launches Brand Refreshhttp://adage.com/article/advertising/choice-hotels-logo-tech-savvy-branding/298404/
Choice Hotels International is boosting its ad budget by 13% this year as it undertakes a brand overhaul, including prime time TV, a first for the company.Tue, 05 May 2015 06:05:00 -0500http://adage.com/article/advertising/choice-hotels-logo-tech-savvy-branding/298404/TVNewsCheck: Gray Reports 1Q Record Revenue, Incomehttp://www.tvnewscheck.com/article/85063/gray-reports-1q-record-revenue-income
Revenue tops $133 million, driven by increased local and national sales and retrans. Net income hits $5.6 million. On a pro forma basis, revenue grew 10%.Tue, 05 May 2015 06:00:00 -0500http://www.tvnewscheck.com/article/85063/gray-reports-1q-record-revenue-incomeResearch: Stations Grow in Social, Mobilehttp://www.rtdna.org/article/research_stations_grow_in_social_mobile#.VUjPtZPruap
RTDNA's annual survey of newsrooms across the U.S. highlights the following in social and mobile usage: fine tuning social media, the most innovative new projects, and a range of answers to what's new in mobile.Tue, 05 May 2015 06:00:00 -0500http://www.rtdna.org/article/research_stations_grow_in_social_mobile#.VUjPtZPruapSenate Bill Introduced to Grandfather TV Station Joint Sales Agreementshttp://katyonthehill.com/senate-bill-introduced-to-grandfather-broadcast-joint-sales-agreements/
A bipartisan group of Senators introduced a bill that would grandfather current joint sales agreements between TV stations, overturning an FCC rule that makes it harder for a TV station to sell advertising for another in the same market.Tue, 05 May 2015 06:00:00 -0500http://katyonthehill.com/senate-bill-introduced-to-grandfather-broadcast-joint-sales-agreements/Digital Players Want a Slice of the Morning Show Piehttp://www.capitalnewyork.com/article/media/2015/05/8567107/digital-players-want-slice-morning-show-pie?news-image
While advertisers love morning shows for their content and ample opportunity for integrations, they still want scale, and people simply don't consume digital video the same way they do linear television, making scale hard.Fri, 01 May 2015 07:15:00 -0500http://www.capitalnewyork.com/article/media/2015/05/8567107/digital-players-want-slice-morning-show-pie?news-imageRevolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVshttp://www.adweek.com/news/television/revolt-study-shows-millennials-still-prefer-watching-long-form-content-tvs-164440
Revolt's Code of Content revealed that 62% of surveyed millennials liked watching TV shows, movies and long-form video on their TV sets, and 60% still saw themselves having a TV in 5 years.Fri, 01 May 2015 07:00:00 -0500http://www.adweek.com/news/television/revolt-study-shows-millennials-still-prefer-watching-long-form-content-tvs-164440NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaignhttp://www.mediapost.com/publications/article/248753/nbcuniversals-the-blacklist-drives-mustang-gt-i.html
Coming back to NBCU to partner on an integrated campaign with "The Blacklist" was an obvious choice because of the strength of last year's performance.Fri, 01 May 2015 06:15:00 -0500http://www.mediapost.com/publications/article/248753/nbcuniversals-the-blacklist-drives-mustang-gt-i.htmlSorry, New York And Los Angeles: Smaller Markets Are Now Driving Clothing Sales In The U.S.http://www.forbes.com/sites/barbarathau/2015/04/22/6362/
New York and Los Angeles are the biggest U.S. markets selling clothing, but smaller regions like Orlando and Washington, D.C. are now the top markets fueling both growth rate and dollar volume increases for the apparel industry, according to The NPD Group.Fri, 01 May 2015 06:05:00 -0500http://www.forbes.com/sites/barbarathau/2015/04/22/6362/Millennials Spend Big For Media Contenthttp://ftp.media.radcity.net/ZSND/issues/May2015/S8537.pdf
TV content still takes biggest share - millennials who don't live with their parents (about 70% of 18-34 year olds) are expected to spend an average of $316 on traditional pay-TV this year.Fri, 01 May 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2015/S8537.pdfLIN Digital Enters NewFront with Promise to Reach Consumers No Matter Which Screenhttp://www.adweek.com/news/television/lin-digital-enters-newfront-promise-reach-consumers-no-matter-which-screen-164443
The company's 2015 NewFront presentation was its NewFront debut, unveiling a wide-ranging digital company that promises to connect brands with content and distribution, reaching consumers on whichever screen they happen to be using.Fri, 01 May 2015 06:00:00 -0500http://www.adweek.com/news/television/lin-digital-enters-newfront-promise-reach-consumers-no-matter-which-screen-164443Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurkhttp://www.mediapost.com/publications/article/248703/brands-plan-for-more-programmatic-spend-but-agenc.html
"Although marketers plan to put more investment into programmatic, it's clear transparency is still an issue," stated Martin Kelly, CEO and co-founder of Infectious Media.Thu, 30 Apr 2015 06:45:00 -0500http://www.mediapost.com/publications/article/248703/brands-plan-for-more-programmatic-spend-but-agenc.html Media Stocks May Get Surprise Help From Stronger TV Advertisinghttp://www.thestreet.com/story/13128094/1/media-stocks-may-get-surprise-help-from-stronger-tv-advertising.html
Spending on national broadcast TV ads in the so-called scatter market jumped 43% in March compared to the same month a year ago, Nollen said, citing data from the Standard Media Index (SMI), an industry monitor.Thu, 30 Apr 2015 06:40:00 -0500http://www.thestreet.com/story/13128094/1/media-stocks-may-get-surprise-help-from-stronger-tv-advertising.htmlDuring Baltimore's Painful Week, Local TV Reporters Shinehttp://www.washingtonpost.com/news/act-four/wp/2015/04/29/during-baltimores-painful-week-local-tv-reporters-shine/
"Since Monday, when the city's unrest reached a boiling point, Baltimore's WJZ and WBAL have been the only networks I've trusted."Thu, 30 Apr 2015 06:35:00 -0500http://www.washingtonpost.com/news/act-four/wp/2015/04/29/during-baltimores-painful-week-local-tv-reporters-shine/NBC Dramas Jump with Sweep Stunthttp://www.medialifemagazine.com/nbc-dramas-jump-with-sweep-stunt/
NBC is having great success with a sweep stunt whose popularity has declined in recent years: The crossover.Thu, 30 Apr 2015 06:20:00 -0500http://www.medialifemagazine.com/nbc-dramas-jump-with-sweep-stunt/Nielsen, Roku Strike OTT Audience Measurement Dealhttp://www.multichannel.com/news/tv-everywhere/nielsen-roku-strike-ott-audience-measurement-deal/390228
The agreement, timed with the Newfronts, marks an important step in addressing Nielsen's need to expand audience measurement to the digital domain and to OTT devices that support ad-based TV shows and other video content.Thu, 30 Apr 2015 06:15:00 -0500http://www.multichannel.com/news/tv-everywhere/nielsen-roku-strike-ott-audience-measurement-deal/390228AdWeek: Hearst Names GM of Tampa Stationhttp://www.adweek.com/tvspy/hearst-names-gm-of-tampa-station/146999
Hearst Television has promoted Pamela Barber to president and GM of WMOR. She'll replace Ken Lucas, who is retiring in June after 17 years at the Tampa independent station.Thu, 30 Apr 2015 06:05:00 -0500http://www.adweek.com/tvspy/hearst-names-gm-of-tampa-station/146999MarketWatch: Media General's LIN Digital Makes Major Debut at Digital Content NewFronts 2015http://www.marketwatch.com/story/media-generals-lin-digital-makes-debut-at-digital-content-newfronts-2015-2015-04-29
During the invite‐only presentation for top agencies and brands, LIN Digital will introduce its fully owned and operated offerings that leverage both digital and linear channels.Thu, 30 Apr 2015 06:00:00 -0500http://www.marketwatch.com/story/media-generals-lin-digital-makes-debut-at-digital-content-newfronts-2015-2015-04-29TVNewsCheck: Maryann Balbo Named GM of WHDFhttp://www.tvnewscheck.com/article/84969/maryann-balbo-named-gm-of-whdf
Lockwood Broadcast Group has appointed Maryann Balbo as the new general manager of its CW affiliate WHDF Huntsville, Ala. (DMA 79), effective April 27. Balbo has a diverse background in broadcast, digital, cable, and newspapers. Most recently, she was the director of marketing and digital at WTVD Raleigh, N.C.Thu, 30 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84969/maryann-balbo-named-gm-of-whdfMedia General's LIN Digital Makes Major Debut at Digital Content NewFronts 2015http://www.marketwatch.com/story/media-generals-lin-digital-makes-debut-at-digital-content-newfronts-2015-2015-04-29
During the invite‐only presentation for top agencies and brands, LIN Digital will introduce its fully owned and operated offerings that leverage both digital and linear channels.Thu, 30 Apr 2015 05:00:00 -0500http://www.marketwatch.com/story/media-generals-lin-digital-makes-debut-at-digital-content-newfronts-2015-2015-04-29Viewers Engage More With TV Ads Than Video Adshttp://www.mediapost.com/publications/article/248716/study-viewers-engage-more-with-tv-ads-than-video.html
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook.Thu, 30 Apr 2015 05:00:00 -0500http://www.mediapost.com/publications/article/248716/study-viewers-engage-more-with-tv-ads-than-video.htmlThe New York Times: AOL and NBCUniversal Announce Partnership to Share and Develop Contenthttp://www.nytimes.com/2015/04/29/business/media/aol-and-nbcuniversal-announce-partnership-to-share-and-develop-content.html?ref=media&_r=0
AOL and NBCUniversal will share content and develop programming together as part of a licensing and distribution agreement.Wed, 29 Apr 2015 07:00:00 -0500http://www.nytimes.com/2015/04/29/business/media/aol-and-nbcuniversal-announce-partnership-to-share-and-develop-content.html?ref=media&_r=0 CW Looks To Turn Its Digital Studio Seed Into Standalone Networkhttp://blogs.wsj.com/cmo/2015/04/29/cw-looks-to-turn-its-digital-studio-seed-into-standalone-network/?mod=WSJ_cmo_today&mod=WSJ_cmo_today
In addition to building out CW Seed as a digital content network, the CW is also trying to create a new Web franchise tied to its current primetime shows.Wed, 29 Apr 2015 06:15:00 -0500http://blogs.wsj.com/cmo/2015/04/29/cw-looks-to-turn-its-digital-studio-seed-into-standalone-network/?mod=WSJ_cmo_today&mod=WSJ_cmo_todayIn Advertising Battle, TV Fights Back Against the Webhttp://www.wsj.com/articles/in-advertising-battle-tv-fights-back-against-the-web-1430263862
TV execs want to offer better audience targeting while maintaining its chief advantage over the Web: to reach large swaths of the population.Wed, 29 Apr 2015 06:10:00 -0500http://www.wsj.com/articles/in-advertising-battle-tv-fights-back-against-the-web-1430263862Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'http://www.mediapost.com/publications/article/248663/nielsen-issues-gag-order-warns-clients-not-to-dis.html
The notice demand shifts Nielsen from a provider of audience estimates to a rule-maker of marketplace currencies.Wed, 29 Apr 2015 06:05:00 -0500http://www.mediapost.com/publications/article/248663/nielsen-issues-gag-order-warns-clients-not-to-dis.htmlNew Pew Research Center Study Shows Network and Local News Viewership is Up http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
Local TV continues to capture broadcast viewers, with slight increases for evening (3%) and morning (2%) newscasts and larger ones for early morning and midday in 2014.Wed, 29 Apr 2015 06:00:00 -0500http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/The Wall Street Journal: CW Looks To Turn Its Digital Studio Seed Into Standalone Network http://blogs.wsj.com/cmo/2015/04/29/cw-looks-to-turn-its-digital-studio-seed-into-standalone-network/?mod=WSJ_cmo_today&mod=WSJ_cmo_today
In addition to building out CW Seed as a digital content network, the CW is also trying to create a new Web franchise tied to its current primetime shows.Wed, 29 Apr 2015 06:00:00 -0500http://blogs.wsj.com/cmo/2015/04/29/cw-looks-to-turn-its-digital-studio-seed-into-standalone-network/?mod=WSJ_cmo_today&mod=WSJ_cmo_todayStations On Edge Over Nielsen's New Ratingshttp://www.tvnewscheck.com/article/84943/stations-on-edge-over-nielsens-new-ratings
Uncertainty over the new "code-reader" viewer measuring system's accuracy, its impact and its pricing appears widespread in the 14 markets where the new system is being introduced.Wed, 29 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84943/stations-on-edge-over-nielsens-new-ratingsTV and Digital Rise in Q1 http://www.mediabizbloggers.com/standard-media-inex/TV-and-Digital-Rise-in-Q1--James-Fennessy-SMI.html
The buoyancy of the market in the full first quarter of 2015 shows there is more than a glimmer of optimism for Upfront negotiations in television and digital in the coming months.Tue, 28 Apr 2015 06:00:00 -0500http://www.mediabizbloggers.com/standard-media-inex/TV-and-Digital-Rise-in-Q1--James-Fennessy-SMI.htmlKantar, ComScore Offer Cross-Media Datahttp://www.tvnewscheck.com/article/84915/kantar-comscore-offer-crossmedia-data
ComScore Inc. and Kantar Media have introduced their first joint offering for cross-media audience measurement to key clients.Tue, 28 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84915/kantar-comscore-offer-crossmedia-dataIt's Branding That Makes Bongarten Bullishhttp://www.tvnewscheck.com/article/84876/its-branding-that-makes-bongarten-bullish
The CEO of Bonten Media says that despite the many challenges facing TV stations, broadcasters can thrive if they see themselves less as TV distributors and more as local TV producers and marketers.Mon, 27 Apr 2015 06:10:00 -0500http://www.tvnewscheck.com/article/84876/its-branding-that-makes-bongarten-bullishA Media Buyer's Guide to the NewFrontshttp://www.medialifemagazine.com/a-media-buyers-guide-to-the-newfront/
Whether the buzz around the digital Newfronts will actually result in any meaningful dollars being shuffled from TV to online video is doubtful.Mon, 27 Apr 2015 06:10:00 -0500http://www.medialifemagazine.com/a-media-buyers-guide-to-the-newfront/The Future May Belong to Web and Mobile Video, but TV Will Survivehttp://www.adweek.com/news/television/future-may-belong-web-and-mobile-video-tv-will-survive-164298
What's replacing television is, in fact, television.Mon, 27 Apr 2015 06:05:00 -0500http://www.adweek.com/news/television/future-may-belong-web-and-mobile-video-tv-will-survive-164298TVNewsCheck: WPIX Names Amy Waldman News Directorhttp://www.tvnewscheck.com/article/84877/wpix-names-amy-waldman-news-director
Tribune Broadcasting's CW affiliate WPIX New York (DMA 1) has promoted Amy Waldman to news director. Waldman, who was most recently acting news director, will report to Rich Graziano, WPIX president-GM. She succeeds Mark Effron who left last year. She's been at the station since 2007.Mon, 27 Apr 2015 06:05:00 -0500http://www.tvnewscheck.com/article/84877/wpix-names-amy-waldman-news-directorB&C Names Dave Lougee to Hall of Fame Class of 2015http://www.bchalloffame.com/
Dave Lougee, President, Broadcasting Gannett, Co., Inc., has been named as the Featured Honoree, Class of 2015.Mon, 27 Apr 2015 06:05:00 -0500http://www.bchalloffame.com/TVNewsCheck: WMOR Tampa GM Ken Lucas To Retirehttp://www.tvnewscheck.com/article/84878/wmor-tampa-gm-ken-lucas-to-retire
Kenneth A. Lucas, president and general manager since 1998 of WMORV, Hearst Television's independent station in Tampa-St. Petersburg, Fla. (DMA 13), market, will retire in June, capping 17 years at the helm of the market's No. 1 independent TV station and four decades in television. His successor will be announced at a future date.Mon, 27 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84878/wmor-tampa-gm-ken-lucas-to-retireWe're in a Golden Age for TV Media Sales, From The Trade Deskhttp://www.adweek.com/brandshare/were-golden-age-tv-media-sales-164138
Automation is coming to the TV industry, and with it better targeting and increased transparency in every deal. This is good for advertisers, but it's also good for sellers, because Advanced TV represents a better product.Mon, 27 Apr 2015 06:00:00 -0500http://www.adweek.com/brandshare/were-golden-age-tv-media-sales-164138Time-Shifted TV Viewing Dips For Millennials, Teens http://www.mediapost.com/publications/article/248434/time-shifted-tv-viewing-dips-for-millennials-teen.html
Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers.Mon, 27 Apr 2015 06:00:00 -0500http://www.mediapost.com/publications/article/248434/time-shifted-tv-viewing-dips-for-millennials-teen.html Infographic: the Best Parts of Last Year's Upfrontshttp://www.adweek.com/news/television/infographic-best-parts-last-years-upfronts-164148
Attendees weigh in on what worked ahead of this year's presentations.Fri, 24 Apr 2015 06:05:00 -0500http://www.adweek.com/news/television/infographic-best-parts-last-years-upfronts-164148Numbers Tell A Big Story At 2015 NAB Showhttp://www.tvnewscheck.com/article/84814/numbers-tell-a-big-story-at-2015-nab-show
With strong attendance and exhibitor presence, the numbers indicate that the NAB Show -- and by extension television industry at large -- is back.Fri, 24 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84814/numbers-tell-a-big-story-at-2015-nab-show TVNewsCheck: 20th TV To Offer Second-Screen Engagementhttp://www.tvnewscheck.com/article/84782/20th-tv-to-offer-secondscreen-engagement
20th Television is partnering with WiOffer, a New York-based cross-platform mobile company, to deliver television advertisers second-screen engagement experiences.Fri, 24 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84782/20th-tv-to-offer-secondscreen-engagementAdWeek: Gray Television Acquires WAGM for $10.25 Millionhttp://www.adweek.com/tvspy/gray-television-acquires-wagm-for-10-25-million/146690
Gray Television announced that it had acquired WAGM, the NEPSK-owned CBS and Fox affiliate in Presque Isle, Maine, for $10.25 million in cash.Fri, 24 Apr 2015 06:00:00 -0500http://www.adweek.com/tvspy/gray-television-acquires-wagm-for-10-25-million/146690Washington, D.C.: TV Remains Stronghttp://www.medialifemagazine.com/washington-d-c-tv-remains-strong/
Political, telecom, auto and entertainment are strong.Fri, 24 Apr 2015 05:00:00 -0500http://www.medialifemagazine.com/washington-d-c-tv-remains-strong/STRATA and YuMe Partner To Deliver Automated Digital Video Opportunities To Augment Local TV Buyinghttp://www.gotostrata.com/news-article/strata_and_yume_partner_to_deliver_automated_digital_video_opportunities_to/
The integration provides media buyers using STRATA's systems with access to YuMe's digital video inventory alongside local TV buys.Thu, 23 Apr 2015 06:30:00 -0500http://www.gotostrata.com/news-article/strata_and_yume_partner_to_deliver_automated_digital_video_opportunities_to/The Fate of Broadcast TV in 2015: Last Gasp or Second Wind?http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Fate-of-Broadcast-TV-in-2015-Last-Gasp-or-Second-Wind-103457.aspx
OTA options are growing, not declining, and multiple channels are now available in the numbers traditionally reserved for a single digital broadcast channel.Thu, 23 Apr 2015 06:30:00 -0500http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-Fate-of-Broadcast-TV-in-2015-Last-Gasp-or-Second-Wind-103457.aspxBrands: We Still Don't Know If Our Digital Efforts Are Paying Offhttp://digiday.com/brands/brands-still-dont-know-digital-efforts-paying-off/
Brand marketers will continue to ask "so we have shares and likes, but how does that translate to sales?"Thu, 23 Apr 2015 06:25:00 -0500http://digiday.com/brands/brands-still-dont-know-digital-efforts-paying-off/What's Really Happening with TV Viewing? A Second Look at Its Strengthhttp://brucegoerlich.com/2015/04/23/whats-really-happening-with-tv-viewing-a-second-look-at-its-strength/
Bruce Goerlich, CRO, Rentrak, takes a second look at the levels of TV viewing and again confirms the underlying strength of TV and that its death is greatly exaggerated.Thu, 23 Apr 2015 06:20:00 -0500http://brucegoerlich.com/2015/04/23/whats-really-happening-with-tv-viewing-a-second-look-at-its-strength/Yahoo! Finance: Media General to Announce First Quarter 2015 Earnings Results on May 7, 2015http://finance.yahoo.com/news/media-general-announce-first-quarter-130000498.html
The Company will host a conference call to discuss the earnings release that morning at 9:00 a.m. (ET).Thu, 23 Apr 2015 06:05:00 -0500http://finance.yahoo.com/news/media-general-announce-first-quarter-130000498.htmlTVNewsCheck: Matt Barnette New Marketing Producer At KATVhttp://www.tvnewscheck.com/marketshare/2015/04/23/matt-barnette-new-marketing-producer-at-katv/
Matt Barnette is the new promotion producer at top-rated KATV, the ABC affiliate owned by Sinclair in Little Rock, Ark. Barnette was most recently interim creative services director for Nexstar's four Little Rock stations.Thu, 23 Apr 2015 06:05:00 -0500http://www.tvnewscheck.com/marketshare/2015/04/23/matt-barnette-new-marketing-producer-at-katv/Nielsen Says Industry Rules Bar It From Including Digital Viewers In TV Ratingshttp://deadline.com/2015/04/nielsen-tv-ratings-rules-1201414432/
Nielsen has to exclude viewers who watch on a non-TV platform if the program doesn't have an identical ad load. The company asked the TV industry in November to look at ways to redefine the ratings.Thu, 23 Apr 2015 06:05:00 -0500http://deadline.com/2015/04/nielsen-tv-ratings-rules-1201414432/Broadcast Meteorologists Praised As Life-Savers At Senate Hearing On Weather Communicationshttp://cfmediaview.com/templates/NewBay/BCT%20FAX/2015/tvfax0423.pdf
Sen. Bill Nelson (D-Fla.) thanked broadcast meteorologists for their life-saving public service during a Senate Commerce Committee hearing on weather communications.Thu, 23 Apr 2015 06:00:00 -0500http://cfmediaview.com/templates/NewBay/BCT%20FAX/2015/tvfax0423.pdfTVNewsCheck: Meredith Local Media Revenue Up 26%http://www.tvnewscheck.com/article/84812/meredith-local-media-revenue-up-26
Meredith Corp.'s Local Media Group -- which consists of 17 television stations reaching 11% of U.S. TV households -- generated revenue of $123 million in its fiscal third quarter, an increase of 26% from the previous 3Q. Operating profit grew 18% to $31 million.Thu, 23 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84812/meredith-local-media-revenue-up-26The Programmatic Revolution Is Onhttp://www.medialifemagazine.com/the-programmatic-revolution-is-on/
A new report from Borrell Associates says 4.7 percent of all local digital advertising buys were done via programmatic last year, and that will more than double to 10 percent this year.Thu, 23 Apr 2015 06:00:00 -0500http://www.medialifemagazine.com/the-programmatic-revolution-is-on/Variety: Fox Hires Ariff Sidi as SVP of Digital Products and Platformshttp://variety.com/2015/tv/news/fox-hires-ariff-sidi-as-svp-of-digital-products-and-platforms-1201477691/
Fox Broadcasting has recruited Ariff Sidi as senior VP of digital products and platforms.Thu, 23 Apr 2015 06:00:00 -0500http://variety.com/2015/tv/news/fox-hires-ariff-sidi-as-svp-of-digital-products-and-platforms-1201477691/Another Mobile Headache for Publishers: Viewabilityhttp://digiday.com/publishers/mobiles-looming-viewability-problem/
Publishers have been able to get away with not meeting mobile viewability requirements because of the technical challenges inherent in measurement, but agencies are starting to focus on it.Wed, 22 Apr 2015 06:15:00 -0500http://digiday.com/publishers/mobiles-looming-viewability-problem/Gannett.com Press Release: Gannett Announces TEGNA as Name of New Broadcasting and Digital Companyhttp://www.gannett.com/article/20150421/PRESSRELEASES2015/150421002/-1/pressreleases2015/Gannett-announces-TEGNA-name-new-Broadcasting-Digital-company
Gannett Co., Inc. has chosen TEGNA as the name for the new Broadcasting and Digital company. Gannett is in the process of creating two publicly traded companies: one exclusively focused on its Broadcasting and Digital businesses, and the other on its Publishing business and affiliated digital assets.Wed, 22 Apr 2015 06:10:00 -0500http://www.gannett.com/article/20150421/PRESSRELEASES2015/150421002/-1/pressreleases2015/Gannett-announces-TEGNA-name-new-Broadcasting-Digital-companyAgencies Want to Work With Fewer Online Ad Firms http://blogs.wsj.com/cmo/2015/04/22/agencies-want-to-work-with-fewer-online-ad-firms/
Agency executives are attempting to streamline their number of digital ad partners, as it's becoming increasingly complicated to manage digital ad vendor relationships.Wed, 22 Apr 2015 06:05:00 -0500http://blogs.wsj.com/cmo/2015/04/22/agencies-want-to-work-with-fewer-online-ad-firms/Popchips CMO: TV Still the Most Effective Ad Mediumhttp://digiday.com/brands/popchips-cmo-tv-still-effective-ad-medium/
"From my standpoint, the most effective and efficient way to reach consumers is still TV, which is why we've started doing a lot more of it," says Popchips CMO, Marc Seguin.Wed, 22 Apr 2015 06:00:00 -0500http://digiday.com/brands/popchips-cmo-tv-still-effective-ad-medium/TVNewsCheck: Gray Launches Five Affils On CBS All Accesshttp://www.tvnewscheck.com/article/84781/gray-launches-five-affils-on-cbs-all-access#.VTgJuFwHbfA.twitter
Gray Television has launched five of its CBS affiliated stations on CBS All Access, CBS's subscription video on-demand and live-streaming service, including KKTV Colorado Springs, Colo.; KBTX Waco-Bryan-College Station, Texas; WCAV Charlottesville, Va.; WTVY Dothan, Ala.; and KXII Sherman, Texas. More launches are coming soon, Gray says.Wed, 22 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84781/gray-launches-five-affils-on-cbs-all-access#.VTgJuFwHbfA.twitterAnother Tough Upfront For TV, Buyers Sayhttp://www.broadcastingcable.com/news/upfront-central/another-tough-upfront-tv-buyers-say/140029
Viewing is shifting to different sources and devices, but in many cases TV-related content is still at the center of the ecosystem.Tue, 21 Apr 2015 06:00:00 -0500http://www.broadcastingcable.com/news/upfront-central/another-tough-upfront-tv-buyers-say/140029Nielsen: Microsoft TV Campaigns Expand Social Presencehttp://www.mediapost.com/publications/article/248059/nielsen-microsoft-tv-campaigns-expands-social-pre.html
New research from Nielsen shows how a recent Microsoft TV campaign significantly increased the brand's social presence.Mon, 20 Apr 2015 07:10:00 -0500http://www.mediapost.com/publications/article/248059/nielsen-microsoft-tv-campaigns-expands-social-pre.htmlHow to Sell a TV Show Todayhttp://www.adweek.com/news/television/how-sell-tv-show-today-164156?sthash.W6OVKkU6.mjjo
The upfront may look different, but it's as important as ever. Marketers still have a need for premium content, and that process hasn't changed so much as it's evolved.Mon, 20 Apr 2015 07:05:00 -0500http://www.adweek.com/news/television/how-sell-tv-show-today-164156?sthash.W6OVKkU6.mjjoWhy TV is Still Crushing Digital Video, in 5 Chartshttp://digiday.com/platforms/upfrontses-tv-killing-digital-video-5-charts/
Digital is still nowhere close to the total consumption or aggregate ad revenue of traditional television.Mon, 20 Apr 2015 07:00:00 -0500http://digiday.com/platforms/upfrontses-tv-killing-digital-video-5-charts/Scion Shifts Ad Model for iA, iM Launchhttp://www.autonews.com/article/20150419/RETAIL03/304209927/scion-shifts-ad-model-for-ia-im-launch
Scion to rely more on TV ads than it has in the past when it kicks off its most expensive marketing campaign since the brand's launch in 2003. Traditional ads will help build the brand's identity.Mon, 20 Apr 2015 06:30:00 -0500http://www.autonews.com/article/20150419/RETAIL03/304209927/scion-shifts-ad-model-for-ia-im-launchTime Shifted TV Viewing Is The Defaulthttp://www.mediapost.com/publications/article/247581/time-shifted-tv-viewing-is-the-default.html
According to new research from Hub Entertainment Research, time-shifted viewing is now the default.Mon, 20 Apr 2015 06:20:00 -0500http://www.mediapost.com/publications/article/247581/time-shifted-tv-viewing-is-the-default.htmlHow the Reality TV King Created 11 Popular Shows and Countinghttp://www.adweek.com/news/television/how-reality-tv-king-created-11-popular-shows-and-counting-164157
Mark Burnett is responsible for an astounding 11 network programs on CBS, NBC, ABC, and Fox. As the upfronts approach, Burnett talked to Adweek about the upfront past and present.Mon, 20 Apr 2015 06:20:00 -0500http://www.adweek.com/news/television/how-reality-tv-king-created-11-popular-shows-and-counting-164157National TV Ads Weak In Q1, Digital Makes Big Gainshttp://www.mediapost.com/publications/article/247952/national-tv-ads-weak-in-q1-digital-makes-big-gain.html
Although the first quarter of 2015 remains weak for national TV advertising, Broadcast TV's March results include a 43% improvement in scatter dollar revenue growth.Mon, 20 Apr 2015 06:15:00 -0500http://www.mediapost.com/publications/article/247952/national-tv-ads-weak-in-q1-digital-makes-big-gain.htmlTraditional Television Viewing Continues To Growhttp://www.mediapost.com/publications/article/247980/traditional-television-viewing-continues-to-grow.html
Television viewing, while not immune to the many other sources available to consumers, is still dominant and quite healthy thank you.Mon, 20 Apr 2015 06:15:00 -0500http://www.mediapost.com/publications/article/247980/traditional-television-viewing-continues-to-grow.htmlTVNewscheck: Larry Wert Named To NAB TV Boardhttp://www.tvnewscheck.com/article/84679/larry-wert-named-to-nab-tv-board
Tribune President of Broadcast Media Larry Wert has joined the NAB TV Board of Directors by Television Board Chairman Dave Lougee on the recommendation of the Fox Affiliate Board, NAB announced.Mon, 20 Apr 2015 06:10:00 -0500http://www.tvnewscheck.com/article/84679/larry-wert-named-to-nab-tv-boardTVNewscheck: WCRB Names Lori Morgan Digital Sales Directorhttp://www.tvnewscheck.com/article/84680/wcrb-names-lori-morgan-digital-sales-dir
Block Communications-owned Fox affiliate WDRB Louisville, Ky. (DMA 49), has hired Lori Morgan as corporate director of digital sales, effective April 20, 2015. In addition, she will oversee digital sales at Block's WAND Decatur, Ill., and WLIO-WOHL Lima, Ohio.Mon, 20 Apr 2015 06:05:00 -0500http://www.tvnewscheck.com/article/84680/wcrb-names-lori-morgan-digital-sales-dirUsing Digital To Super Serve Localhttp://ftp.media.radcity.net/ZSND/issues/April2015/S2236.pdf
Tactive is able to provide a full suite of digital services to local clients. It's a new business which operates under the supervision of the Nexstar general manager in each market and has its own business targetsMon, 20 Apr 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/April2015/S2236.pdfSpots 'n Dots: Nexstar Launches Tactive In 18 Marketshttp://ftp.media.radcity.net/ZSND/issues/April2015/S2236.pdf
Broadcast and cable television companies have been offering online digital products to local advertisers for quite a few years now--but some media companies are going beyond selling spots on digital properties to offer advertisers a full menu of digital services. The latest to launch a digital marketing agency is Nexstar Broadcasting, which has fired up Tactive Digital in 18 markets where the group also owns network affiliate television stationMon, 20 Apr 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/April2015/S2236.pdfUnivision Pulls The Plug On Sabado Gigante. But It Shouldn't Give Up On Saturdayshttp://www.forbes.com/sites/giovannirodriguez/2015/04/18/univision-pulls-the-plug-on-sabado-gigante-but-it-shouldnt-give-up-on-saturdays/
Hispanics are infamous for being the most brand loyal of all US citizens. But it's perhaps the reason that Sabado Gigante is the longest-running variety in TV history.Mon, 20 Apr 2015 06:00:00 -0500http://www.forbes.com/sites/giovannirodriguez/2015/04/18/univision-pulls-the-plug-on-sabado-gigante-but-it-shouldnt-give-up-on-saturdays/TV Ad Spending Rises in 1st Quarter as Networks Head Into Upfronts http://blogs.wsj.com/cmo/2015/04/17/tv-ad-spending-march/
Ad spending was up 7% for broadcast networks in the first quarter according to new data from Standard Media Index, good news for the networks as they head into the critical "upfront" selling season.Fri, 17 Apr 2015 16:00:00 -0500http://blogs.wsj.com/cmo/2015/04/17/tv-ad-spending-march/Toronto International Film Festival wades into television. Can it work? http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-toronto-film-festival-television-primetime-20150415-story.html
The late-summer confab announced Wednesday that it has created a new section, called "Primetime," that will premiere as many as six programs at the upcoming festival.Fri, 17 Apr 2015 16:00:00 -0500http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-toronto-film-festival-television-primetime-20150415-story.htmlBroadcasting's Inevitable March To TVEhttp://www.tvnewscheck.com/article/84605/broadcastings-inevitable-march-to-tve#.VTFXKpD-DlQ.twitter
While panelists at the NAB Show couldn't agree on how much it will cost stations to add streaming, they were unanimous in their conviction that such a move is inevitable.Fri, 17 Apr 2015 12:00:00 -0500http://www.tvnewscheck.com/article/84605/broadcastings-inevitable-march-to-tve#.VTFXKpD-DlQ.twitterMay's Most-anticipated Sweeps Stuntshttp://www.medialifemagazine.com/mays-most-anticipated-sweeps-stunts/
Here are the stunts that will draw the biggest buzz and highest ratings during the May sweeps.Fri, 17 Apr 2015 10:13:00 -0500http://www.medialifemagazine.com/mays-most-anticipated-sweeps-stunts/National Real Estate Investor: Century 21 Department Stores Expands Beyond Northeasthttp://nreionline.com/retail/century-21-department-stores-expands-beyond-northeast
Century 21 Department Stores continues to expand outside its New York metro footprint. Following its fall 2014 opening in Philadelphia, the chain recently inked a lease for an 85,000-sq.-ft. store in Sawgrass Mills in South Florida.Fri, 17 Apr 2015 10:00:00 -0500http://nreionline.com/retail/century-21-department-stores-expands-beyond-northeastStaples Dives Into The 'Shark Tank'http://www.mediapost.com/publications/article/247752/staples-dives-into-the-shark-tank.html?edition=82045
Staples' new ad initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership.Fri, 17 Apr 2015 09:05:00 -0500http://www.mediapost.com/publications/article/247752/staples-dives-into-the-shark-tank.html?edition=82045Late-Night TV Shows Battle for the Morning Afterhttp://www.wsj.com/articles/late-night-tv-shows-battle-for-the-morning-after-1429224468?tesla=y
Untethered from their late-night broadcasts, viral bits are microcosms of the forces shaking the TV industry.Fri, 17 Apr 2015 09:00:00 -0500http://www.wsj.com/articles/late-night-tv-shows-battle-for-the-morning-after-1429224468?tesla=yThreat From the Skieshttp://www.multichannel.com/news/technology/threat-skies/389682
Increasingly, TV antennas are attracting interest from cost-conscious customers and younger viewers who don't want to pay for channels they don't watch. (See: "Five Things You Didn't Know About Over-The-Air Broadcast TV')Fri, 17 Apr 2015 08:05:00 -0500http://www.multichannel.com/news/technology/threat-skies/389682As Hillary Clinton Opens her Presidential Bid, TV Companies Anticipate an Avalanche of Ad Dollars http://www.thedeal.com/content/tmt/as-hillary-clinton-opens-her-presidential-bid-tv-companies-anticipate-an-avalanche-of-ad-dollars.php
While TV broadcasters have faced challenges from online advertising and new models for distributing video, political ad spending, especially in presidential election cycles, has been impervious to such disruption.Fri, 17 Apr 2015 08:00:00 -0500http://www.thedeal.com/content/tmt/as-hillary-clinton-opens-her-presidential-bid-tv-companies-anticipate-an-avalanche-of-ad-dollars.php TV Spy: Las Vegas GM Leaving After 35 Yearshttp://www.adweek.com/tvspy/las-vegas-gm-leaving-after-35-years/146079
Emily Neilson has confirmed with TVSpy she is stepping down as GM of Las Vegas CBS affiliate KLAS. Neilson has worked at KLAS for 35 years. She says she felt she owed it to former owner Landmark to stay on through the transition to new owner Nexstar.Fri, 17 Apr 2015 07:05:00 -0500http://www.adweek.com/tvspy/las-vegas-gm-leaving-after-35-years/146079AdWeek: GM Peter Maroney Retiring from KDVR-KWGNhttp://www.adweek.com/tvspy/gm-peter-maroney-retiring-from-kdvr-kwgn/146140
Peter Maroney, general manager at Denver's Fox affiliate KDVR and CW affiliate KWGN, has announced his decision to "semi-retire" this summer. As far as his replacement is concerned, Maroney said, "Tribune will make [the] decision about the next general manager."Fri, 17 Apr 2015 06:36:00 -0500http://www.adweek.com/tvspy/gm-peter-maroney-retiring-from-kdvr-kwgn/146140Big Opportunities for Broadcast TV http://rbr.com/big-opportunities-for-broadcast-tv/
Wells Fargo Securities Senior Analyst Marci Ryvicker said broadcasters are facing fewer business concerns than they were at this time in 2014, and the medium doing the best job: Broadcast television.Fri, 17 Apr 2015 06:00:00 -0500http://rbr.com/big-opportunities-for-broadcast-tv/Online Video's not Getting the Ad Dollarhttp://www.medialifemagazine.com/online-videos-not-getting-the-ad-dollars/
According to a new report from eMarketer, spending still falls far short of time spent with the medium.Fri, 17 Apr 2015 06:00:00 -0500http://www.medialifemagazine.com/online-videos-not-getting-the-ad-dollars/ Broadcast's Digital Chiefs Confront Their Millennial Problemhttp://www.netnewscheck.com/article/40318/broadcasts-digital-chiefs-confront-their-millennial-problem
Reframing content and distribution around Millennial and Gen Z viewers shorter attention spans--and the expectation that worthy content will find them--is a big challenge facing local broadcasters.Thu, 16 Apr 2015 08:10:00 -0500http://www.netnewscheck.com/article/40318/broadcasts-digital-chiefs-confront-their-millennial-problemThis Could Be a Brutal Election Indeedhttp://www.medialifemagazine.com/this-could-be-a-brutal-election-indeed/
The 2016 presidential election is more than 570 days away, but already the campaign advertising has begun. A new study from Elizabeth Wilner at Kantar finds the first batch of campaign ads are overwhelmingly negative.Thu, 16 Apr 2015 08:08:00 -0500http://www.medialifemagazine.com/this-could-be-a-brutal-election-indeed/CBS Brings Back Classic 'I Love Lucy' Episodes for One-Hour Specialhttp://variety.com/2015/tv/news/i-love-lucy-special-cbs-1201473873/
CBS will broadcast two colorized versions of "I Love Lucy." The special will also show additional material that has not been broadcast since the episode first aired in 1955.Thu, 16 Apr 2015 08:00:00 -0500http://variety.com/2015/tv/news/i-love-lucy-special-cbs-1201473873/Local Broadcasters Could Reap Billions in Airwaves Auctionhttp://www.nytimes.com/2015/04/17/technology/local-broadcasters-could-reap-billions-in-airwaves-auction.html?ref=media&_r=0
Some of the most desirable airwaves -- those able to travel far distances and through buildings and trees -- are in the hands of America's local television stations.Thu, 16 Apr 2015 08:00:00 -0500http://www.nytimes.com/2015/04/17/technology/local-broadcasters-could-reap-billions-in-airwaves-auction.html?ref=media&_r=0Programmatic Ties That Bind Web To Broadcast TVhttp://www.mediapost.com/publications/article/247754/programmatic-ties-that-bind-web-to-broadcast-tv.html
Programmatic and the use of data continue to change the way brands partner with local media companies. The real push points to programmatic media buying for television, with many deals being announced from the 2015 NAB Show.Thu, 16 Apr 2015 07:08:00 -0500http://www.mediapost.com/publications/article/247754/programmatic-ties-that-bind-web-to-broadcast-tv.htmlTVNewsCheck: Gannett To Build Digital Sports Video Servicehttp://www.tvnewscheck.com/article/84621/gannett-to-build-digital-sports-video-service
Gannett will partner with video applications provider ViewLift to develop a new service that will focus on streaming unique sports-related content and select movies across multiple devices.Thu, 16 Apr 2015 07:05:00 -0500http://www.tvnewscheck.com/article/84621/gannett-to-build-digital-sports-video-serviceTVNewsCheck: Raycom Stations Adding Livestream For Newshttp://www.tvnewscheck.com/article/84630/raycom-stations-adding-livestream-for-news
Livestream for News allows stations to dynamically insert online ads into the broadcasts' commercial breaks, creating a new online revenue stream for broadcasters.Thu, 16 Apr 2015 07:00:00 -0500http://www.tvnewscheck.com/article/84630/raycom-stations-adding-livestream-for-newsTVNewsCheck: Rosalie Drake Named KRCW Sales Directorhttp://www.tvnewscheck.com/article/84628/rosalie-drake-named-krcw-sales-director
Tribune Broadcasting CW affiliate KRCW Portland, Ore (DMA 23), has named Rosalie Drake director of sales. She joins the station on April 20. Her duties will include overseeing both the national and local sales efforts for the station.Thu, 16 Apr 2015 06:45:00 -0500http://www.tvnewscheck.com/article/84628/rosalie-drake-named-krcw-sales-directorAdWeek: WBIR Promotes Martha Jennings to News Directorhttp://www.adweek.com/tvspy/wbir-promotes-martha-jennings-to-news-director/145800
WBIR has named Martha Jennings news director. Jennings had been the assistant news director at the Gannett-owned Knoxville NBC affiliate and was named interim news director after Christy Moreno was moved to ND at Denver's KUSA in December.Thu, 16 Apr 2015 06:36:00 -0500http://www.adweek.com/tvspy/wbir-promotes-martha-jennings-to-news-director/145800FCC Chairman Tom Wheeler Faces Skeptical NAB Crowdhttp://katyonthehill.com/fcc-chairman-tom-wheeler-faces-skeptical-nab-crowd/
FCC Chairman Tom Wheeler tried to reassure broadcasters he cared about their business even as he upped his sales pitch, asking them to sell their spectrum in the broadcast incentive auction next year.Thu, 16 Apr 2015 06:20:00 -0500http://katyonthehill.com/fcc-chairman-tom-wheeler-faces-skeptical-nab-crowd/B&C: NAB: ABC, Affiliates Board Hash Out TV Everywhere Particularshttp://www.broadcastingcable.com/news/local-tv/nab-abc-affiliates-board-hash-out-tv-everywhere-particulars/139858
Like its competition, ABC and its affiliates are working out the framework for a TV Everywhere product, and are taking small steps as they figure out the nuances of over-the-top TV.Thu, 16 Apr 2015 06:18:00 -0500http://www.broadcastingcable.com/news/local-tv/nab-abc-affiliates-board-hash-out-tv-everywhere-particulars/139858B&C: NAB: Fox Affiliates Up for 'Empire' Buildinghttp://www.broadcastingcable.com/news/local-tv/nab-fox-affiliates-empire-building/139831
Local outlets are key to making TV Everywhere a reality.Thu, 16 Apr 2015 06:16:00 -0500http://www.broadcastingcable.com/news/local-tv/nab-fox-affiliates-empire-building/139831Spot TV: Demand Grows for Springhttp://www.medialifemagazine.com/spot-tv-demand-grows-for-spring/
After a slow start to 2015, the top 10 markets are seeing an influx.Thu, 16 Apr 2015 06:15:00 -0500http://www.medialifemagazine.com/spot-tv-demand-grows-for-spring/TVNewsCheck: Affiliates Get Summer Schooling From NBChttp://www.tvnewscheck.com/article/84574/affiliates-get-summer-schooling-from-nbc
The network outlines its summer programming plans and status of development for the 2015 fall schedule in a Las Vegas meeting with its affiliates. Nearly three-quarters of NBC's summer lineup will likely be new programming.Thu, 16 Apr 2015 06:12:00 -0500http://www.tvnewscheck.com/article/84574/affiliates-get-summer-schooling-from-nbcTVNewsCheck: CBS Affils Seem All Aboard For All Accesshttp://www.tvnewscheck.com/article/84571/cbs-affils-seem-all-aboard-for-all-access
Reactions from affiliates after a briefing on the CBS All Access streaming service show recognition that the move into program streaming is inevitable, and not unwelcome, in their view, despite the many challenges still to be overcome.Thu, 16 Apr 2015 06:10:00 -0500http://www.tvnewscheck.com/article/84571/cbs-affils-seem-all-aboard-for-all-accessWhy Brands Need To Shake Gen Y Obsessionhttp://www.mediapost.com/publications/article/247692/why-brands-need-to-shake-gen-y-obsession.html
While stores have been relentlessly wooing Gen Y for years now, a new report from Forrester suggests they've gone overboard, and that Americans 55-plus are the best chance for growth.Thu, 16 Apr 2015 06:10:00 -0500http://www.mediapost.com/publications/article/247692/why-brands-need-to-shake-gen-y-obsession.html TV Spy: Google Exec to Lead Digital for Univisionhttp://www.adweek.com/tvspy/google-exec-to-lead-digital-for-univision/145982
As part of what it's calling an "aggressive digital expansion," Univision has named Mark Lopez executive VP and GM of Univision Digital. Lopez will lead the Spanish language media company's digital efforts, working with Univision's sales, product technology and content teams.Thu, 16 Apr 2015 06:05:00 -0500http://www.adweek.com/tvspy/google-exec-to-lead-digital-for-univision/145982Social Media Users Speak To TV Networkshttp://ftp.media.radcity.net/ZSND/issues/April2015/S4648.pdf
47% of global respondents say they engage with social media while watching video programming. That makes for a more engaged viewer and it's also changing the network TV business.Thu, 16 Apr 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/April2015/S4648.pdf TV Spy: Nexstar Names GM of Memphis Station TrioOf Operationshttp://www.adweek.com/tvspy/nexstar-names-gm-of-memphis-station-trio/146034
Joseph E. Denk has been named VP and GM of Nexstar's WATN-WLMT-WJKT. Denk will oversee the Memphis ABC and CW affiliate and Jackson FOX affiliate. He'll also head up the stations digital properties.Thu, 16 Apr 2015 06:00:00 -0500http://www.adweek.com/tvspy/nexstar-names-gm-of-memphis-station-trio/146034Local Media Remains A Powerful Ad Toolhttp://www.tvnewscheck.com/article/84564/local-media-remains-a-powerful-ad-tool
An NAB panel explores the changing nature of advertiser's partnership with local media -- One consensus: local media still has unmatched reach and clout.Wed, 15 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84564/local-media-remains-a-powerful-ad-toolWelcome to the Video Revolutionhttp://adage.com/article/digital/video-revolution/297996/
If you're in the old-school TV business, you might feel comforted by the fact that purveyors of traditional TV content are growing their viewership on desktop computers and mobile devices.Tue, 14 Apr 2015 08:00:00 -0500http://adage.com/article/digital/video-revolution/297996/'If You Can't Measure It, You Can't Sell It'http://adage.com/article/digital/lack-functional-mobile-tv-ratings-system-squeezes-profits/298000/
Network-research heads and ad-sales executives are concerned about what they characterize as a failure to adequately capture video consumption on nontraditional platforms.Tue, 14 Apr 2015 07:40:00 -0500http://adage.com/article/digital/lack-functional-mobile-tv-ratings-system-squeezes-profits/298000/Time Warner, Viacom Back Away From Nielsen Guarantees For Adshttp://variety.com/2015/tv/news/time-warner-viacom-nielsen-tv-advertising-upfront-1201471240/
With a difficult 'upfront' market looming, media companies prepare to buck tradition to keep ad revenue flowing.Tue, 14 Apr 2015 07:18:00 -0500http://variety.com/2015/tv/news/time-warner-viacom-nielsen-tv-advertising-upfront-1201471240/Media General Announces 2015 Minority Scholarship and Training Program Recipientshttp://www.mediageneral.com/press/2015/april14_15.pdf
Media General's Minority Scholarship and Training Program is an integral part of the Company's strategy to strengthen its talent base and deepen connections within its local communities by building on the cultural diversity of its workforce.Tue, 14 Apr 2015 07:15:00 -0500http://www.mediageneral.com/press/2015/april14_15.pdfOTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020http://www.mediapost.com/publications/article/247528/ott-advertising-projected-to-represent-half-of-all.html
TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years.Tue, 14 Apr 2015 06:10:00 -0500http://www.mediapost.com/publications/article/247528/ott-advertising-projected-to-represent-half-of-all.htmlSmall Businesses Are So-So About Socialhttp://www.emarketer.com/Article/Small-Businesses-So-So-About-Social/1012348
Percentage of small businesses using social for business declines.Tue, 14 Apr 2015 06:00:00 -0500http://www.emarketer.com/Article/Small-Businesses-So-So-About-Social/10123482016 Political Bonanza May Start In 4Qhttp://www.tvnewscheck.com/article/84533/tvb-2016-political-bonanza-may-start-in-4q
Next year's highly anticipated election-year revenue windfall for broadcasters might actually start building even before this year is over. That's the word from TVB President Steve LanzanoTue, 14 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84533/tvb-2016-political-bonanza-may-start-in-4qBroadcast TV Advertising Forecast To Continue Early 2015 Declinehttp://www.mediapost.com/publications/article/247627/broadcast-tv-ads-down-in-q1-lack-of-big-events.html
MoffettNathanson Research now expects that national TV advertising will decline 8.6% in the first quarter to $9.16 billion -- a slightly better forecast than its earlier 8.9% estimate.Mon, 13 Apr 2015 08:15:00 -0500http://www.mediapost.com/publications/article/247627/broadcast-tv-ads-down-in-q1-lack-of-big-events.htmlTHEIRS: Viability of Local TV in the Hands of Congresshttp://rapidcityjournal.com/news/opinion/theirs-viability-of-local-tv-in-the-hands-of-congress/article_61f733c9-49da-56f0-9a00-f17c1e499684.html
A lack of locally-focused television stations would hurt the ability of local businesses to reach local residents with advertisements that help drive the commerce of community businesses.Mon, 13 Apr 2015 08:00:00 -0500http://rapidcityjournal.com/news/opinion/theirs-viability-of-local-tv-in-the-hands-of-congress/article_61f733c9-49da-56f0-9a00-f17c1e499684.htmlWatchup Streaming-News Startup Expands Local TV Reach in Deals with Meredith, E.W. Scripps and Othershttp://variety.com/2015/digital/news/watchup-streaming-news-startup-expands-local-tv-reach-in-deals-with-meredith-e-w-scripps-and-others-1201471207/
Watchup has expanded its reach to about 80% of the local markets in the U.S. through deals with Meredith, E.W. Scripps Co. and three other TV broadcast groups.Mon, 13 Apr 2015 07:32:00 -0500http://variety.com/2015/digital/news/watchup-streaming-news-startup-expands-local-tv-reach-in-deals-with-meredith-e-w-scripps-and-others-1201471207/Variety: Watchup Streaming-News Startup Expands Local TV Reach in Deals with Meredith, E.W. Scripps and Othershttp://variety.com/2015/digital/news/watchup-streaming-news-startup-expands-local-tv-reach-in-deals-with-meredith-e-w-scripps-and-others-1201471207/
Watchup, a Tribune Media-backed startup with a service that personalized newscasts to Internet-video devices, has expanded its reach to about 80% of the local markets in the U.S. through deals with Meredith, E.W. Scripps Co. and three other TV broadcast groups.Mon, 13 Apr 2015 07:28:00 -0500http://variety.com/2015/digital/news/watchup-streaming-news-startup-expands-local-tv-reach-in-deals-with-meredith-e-w-scripps-and-others-1201471207/B&C: NAB: WideOrbit Officially Opens Programmatic TV Marketplace http://www.broadcastingcable.com/news/technology/nab-wideorbit-officially-opens-programmatic-tv-marketplace/139783
With new advertising technologies becoming a particularly hot topic at this year's NAB Show, WideOrbit is launching its programmatic TV marketplace for local broadcast TV stations. The WO Programmatic TV market was operating in beta for the last few months at a number of stations and was used to buy ads in both the Super Bowl and the Oscars.Mon, 13 Apr 2015 07:18:00 -0500http://www.broadcastingcable.com/news/technology/nab-wideorbit-officially-opens-programmatic-tv-marketplace/139783Make Room For Vintage TV: Old Shows Enjoying Unprecedented Revivalhttp://www.mediapost.com/publications/article/247337/make-room-for-vintage-tv-old-shows-enjoying-unpre.html
It's good to know that the maintenance of our collective TV heritage is in the hands of people such as Bob Poulsen and the folks at MeTV, Cozi and Antenna TV.Mon, 13 Apr 2015 07:15:00 -0500http://www.mediapost.com/publications/article/247337/make-room-for-vintage-tv-old-shows-enjoying-unpre.htmlThreat From the Skies - Pay TV's Newest Rival Is an Old Foe: Over-the-Air Antennashttp://www.multichannel.com/news/technology/threat-skies/389682#.VSwBlwLDH7I.twitter
Television viewers are starting to get back to their wireless roots.Mon, 13 Apr 2015 07:10:00 -0500http://www.multichannel.com/news/technology/threat-skies/389682#.VSwBlwLDH7I.twitterNAB's Smith: We Must Do More With Lesshttp://www.broadcastingcable.com/news/washington/nabs-smith-we-must-do-more-less/139781
National Association of Broadcasters president Gordon Smith told an NAB opening session convention audience that broadcasting continued to be as relevant as ever.Mon, 13 Apr 2015 07:05:00 -0500http://www.broadcastingcable.com/news/washington/nabs-smith-we-must-do-more-less/139781Rentrak Adds WUSA Washington http://www.tvnewscheck.com/article/84487/rentrak-adds-wusa-washington
Rentrak has signed a multi-year TV measurement agreement with the Gannett-owned CBS-affiliate WUSA Washington, D.C. (DMA 8).Mon, 13 Apr 2015 07:00:00 -0500http://www.tvnewscheck.com/article/84487/rentrak-adds-wusa-washingtonTVNewsCheck: Rentrak Adds WUSA Washington http://www.tvnewscheck.com/article/84487/rentrak-adds-wusa-washington
Rentrak has signed a multi-year TV measurement agreement with the Gannett-owned CBS-affiliate WUSA Washington, D.C. (DMA 8).Mon, 13 Apr 2015 07:00:00 -0500http://www.tvnewscheck.com/article/84487/rentrak-adds-wusa-washingtonHow ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)http://www.adweek.com/news/television/how-abc-got-its-groove-back-only-partly-because-shonda-rhimes-164036
Paul Lee on 'smart, emotional television' and plans to 'reinvent reality.'Mon, 13 Apr 2015 06:10:00 -0500http://www.adweek.com/news/television/how-abc-got-its-groove-back-only-partly-because-shonda-rhimes-164036Yahoo Eases Up on Push Into Scripted Original Series http://blogs.wsj.com/cmo/2015/04/13/yahoo-eases-up-on-push-into-scripted-original-series/
Yahoo made headlines last year when it became the latest digital media company to try and compete in the same territory as Netflix, but as the company preps for its NewFront presentation, it appears to be backing off from such big content bets.Mon, 13 Apr 2015 06:05:00 -0500http://blogs.wsj.com/cmo/2015/04/13/yahoo-eases-up-on-push-into-scripted-original-series/TV Localism: The Big Picturehttp://www.tvnewscheck.com/playout/2015/04/tv-localism-the-big-picture/
For four months, television broadcasters from around the country submitted examples of how they go above and beyond to perform public service promoting the welfare of their local communities.Mon, 13 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/playout/2015/04/tv-localism-the-big-picture/5 Minutes With... Predictable.ly's Amy Vernonhttp://cynopsis.com/story/latest-5-minutes-predictable-lys-amy-vernon/
Predictable.ly Co-Founder and CMO Amy Vernon discusses social TV, Twitter and social media strategy in general with Cynopsis Media.Mon, 13 Apr 2015 06:00:00 -0500http://cynopsis.com/story/latest-5-minutes-predictable-lys-amy-vernon/Retailers Urged to Ditch Millennials in Favor of Older Shoppers http://www.bloomberg.com/news/articles/2015-04-09/retailers-urged-to-ditch-millennials-in-favor-of-older-shoppers
Key finding from Forrester Research Inc. called "The Future of Shopping," shows bulk of consumer spending has shifted away from under 45 to those 45+ with bigger incomes.Fri, 10 Apr 2015 08:15:00 -0500http://www.bloomberg.com/news/articles/2015-04-09/retailers-urged-to-ditch-millennials-in-favor-of-older-shoppersDeath Of TV Continues Not To Happenhttp://adcontrarian.blogspot.com.es/2015/04/death-of-tv-continues-not-to-happen.html
It's been 15 years since we started hearing the nonsense about the death of television. And yet every company in creation is now scrambling to own a piece of the TV pie.Fri, 10 Apr 2015 08:10:00 -0500http://adcontrarian.blogspot.com.es/2015/04/death-of-tv-continues-not-to-happen.htmlYour New TV Remote is Your Second Screen Devicehttp://www.adweek.com/lostremote/the-new-tv-remote-is-your-second-screen-device/51381
People are quickly turning to their smartphones, tablets, and soon, watches, to change TV channels or control video playback.Fri, 10 Apr 2015 08:10:00 -0500http://www.adweek.com/lostremote/the-new-tv-remote-is-your-second-screen-device/51381 Death Of TV Continues Not To Happenhttp://adcontrarian.blogspot.com.es/2015/04/death-of-tv-continues-not-to-happen.html
It's been 15 years since we started hearing the nonsense about the death of television. And yet every company in creation is now scrambling to own a piece of the TV pie.Fri, 10 Apr 2015 07:15:00 -0500http://adcontrarian.blogspot.com.es/2015/04/death-of-tv-continues-not-to-happen.htmlBlazing The Trail Toward TV's New Frontierhttp://www.tvnewscheck.com/article/84432/blazing-the-trail-toward-tvs-new-frontier
While some people talk wistfully about the Golden Age of television, Mary Collins suggests that TV has the opportunity to create and enjoy its next golden age.Fri, 10 Apr 2015 07:00:00 -0500http://www.tvnewscheck.com/article/84432/blazing-the-trail-toward-tvs-new-frontierBuyers: Sure, Bring on the Spinoffshttp://www.medialifemagazine.com/buyers-sure-bring-on-the-spinoffs/
Buyers are no longer as dismissive of yet more spinoffs, which are guaranteed to draw eyeballs, at a time when few new programs do.Fri, 10 Apr 2015 07:00:00 -0500http://www.medialifemagazine.com/buyers-sure-bring-on-the-spinoffs/The Gap Between Auto Dealers and Social Media
http://www.nytimes.com/2015/04/10/automobiles/the-gap-between-auto-dealers-and-social-media.html?_r=0
Hyundai of Huntsville's experience illustrates how far social media still has to go to serve small, locally focused businesses.Fri, 10 Apr 2015 06:00:00 -0500http://www.nytimes.com/2015/04/10/automobiles/the-gap-between-auto-dealers-and-social-media.html?_r=0CBS All Access Signs 12 Station Groupshttp://www.mediapost.com/publications/article/247442/cbs-all-access-signs-12-station-groups.html
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates.Fri, 10 Apr 2015 06:00:00 -0500http://www.mediapost.com/publications/article/247442/cbs-all-access-signs-12-station-groups.htmlLocal Renaissance: Why Broadcasters Win in the Age of Community
http://rbr.com/local-renaissance-why-broadcasters-win-in-the-age-of-community/
Stacey Lynn Schulman of Katz Media Group says that the very nature of digital actually highlights what is so great about broadcast advertising.Thu, 09 Apr 2015 08:30:00 -0500http://rbr.com/local-renaissance-why-broadcasters-win-in-the-age-of-community/Traditional TV Influences In-Stream Video Priceshttp://www.mediapost.com/publications/article/247355/cable-tv-influences-in-stream-video-prices.html
Media planning software provider SQAD says that many of the highest in-stream video CPMs [cost per thousand viewers] reported in December had some kind of network affiliation, such as CBS, Fox, or NBC.Thu, 09 Apr 2015 08:10:00 -0500http://www.mediapost.com/publications/article/247355/cable-tv-influences-in-stream-video-prices.htmlStation Trading Market Slows in Q1http://www.tvnewscheck.com/article/84404/station-trading-market-sluggish-in-1q
Looking forward, SNL Kagan said, despite no lack of companies still interested in expanding their broadcast portfolios, volume could remain at lower levels in 2015.Thu, 09 Apr 2015 08:10:00 -0500http://www.tvnewscheck.com/article/84404/station-trading-market-sluggish-in-1qHow Mobile Data Is Helping to Transform the Television Industryhttp://streetfightmag.com/2015/04/09/how-mobile-data-is-helping-to-transform-the-television-industry/
When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data.Thu, 09 Apr 2015 07:05:00 -0500http://streetfightmag.com/2015/04/09/how-mobile-data-is-helping-to-transform-the-television-industry/Why Streaming Service Crackle Ditched the NewFronts for the Upfrontshttp://www.adweek.com/news/television/why-streaming-service-crackle-ditched-newfronts-upfronts-163951
Carckle, the Sony-owned, advertiser-supported streaming network, will become the first streaming network to present at the Upfronts.Thu, 09 Apr 2015 07:00:00 -0500http://www.adweek.com/news/television/why-streaming-service-crackle-ditched-newfronts-upfronts-163951MediaPost: CBS All Access Signs 12 Station Groupshttp://www.mediapost.com/publications/article/247442/cbs-all-access-signs-12-station-groups.html
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates. Twelve TV station groups in 56 markets -- amounting to 55% of U.S. TV homes -- have signed on to the over-the-top TV platform. CBS' 14 owned-and-operated TV stations signed on for the launch of CBS All Access in October.Thu, 09 Apr 2015 07:00:00 -0500http://www.mediapost.com/publications/article/247442/cbs-all-access-signs-12-station-groups.htmlHow the Upfront is Changing for Buyershttp://www.medialifemagazine.com/how-the-upfront-is-changing-for-buyers/
TV viewing is changing, and so is TV advertising. Those changes will have a big impact on media buyers during this year's upfront.Thu, 09 Apr 2015 06:18:00 -0500http://www.medialifemagazine.com/how-the-upfront-is-changing-for-buyers/TV Spy: Nexstar Digital Ad Agency Expands to 18 Local Marketshttp://www.adweek.com/tvspy/nexstar-digital-ad-agency-expands-to-18-local-markets/145533
Nexstar Broadcasting says its digital ad agency Tactive Digital has set up shop in 18 markets.Thu, 09 Apr 2015 06:15:00 -0500http://www.adweek.com/tvspy/nexstar-digital-ad-agency-expands-to-18-local-markets/145533 Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectationhttp://www.mediapost.com/publications/article/247249/broadcast-viewers-are-older-advertisers-must-adju.html
Advertisers can live with older-skewing major TV networks providing that advertisers adjust their thinking and pay attention to all of the important segments, not just millennials.Thu, 09 Apr 2015 06:10:00 -0500http://www.mediapost.com/publications/article/247249/broadcast-viewers-are-older-advertisers-must-adju.htmlGolden Age of TV Is Defined by Viewer Empowermenthttp://www.adweek.com/news/advertising-branding/welcome-era-purposeful-viewing-163922
The TV is the screen that best lends itself to the relaxed, lean-back experience that consumers want when they watch long-form content.Thu, 09 Apr 2015 06:05:00 -0500http://www.adweek.com/news/advertising-branding/welcome-era-purposeful-viewing-163922 TV Technology: Technicolor and Sinclair Demo HDR UHD Live Over-the-Air Broadcasthttp://www.tvtechnology.com/article/technicolor-and-sinclair-demo-hdr-uhd-live-over-the-air-broadcast/275489
Technicolor and Sinclair Broadcast Group have announced a successful demonstration of UltraHD with high dynamic range live broadcast based on proposed ATSC 3.0 technologies.Thu, 09 Apr 2015 06:00:00 -0500http://www.tvtechnology.com/article/technicolor-and-sinclair-demo-hdr-uhd-live-over-the-air-broadcast/275489Changing Coverage in Local News
http://rtdna.org/article/changing_coverage_in_local_news#.VSWXIuHruaq
RTDNA/Hofstra University Survey explores questions about the changing emphasis or direction in local news.Wed, 08 Apr 2015 08:00:00 -0500http://rtdna.org/article/changing_coverage_in_local_news#.VSWXIuHruaqSinclair to Aggregate Audience Impressionshttp://www.broadcastingcable.com/news/local-tv/sinclair-aggregate-audience-impressions/139558
Sinclair Broadcast Group and advertising technology firm Visible World have partnered to create what they are calling the Audience Network for Local Broadcast TV.Wed, 08 Apr 2015 08:00:00 -0500http://www.broadcastingcable.com/news/local-tv/sinclair-aggregate-audience-impressions/139558 TV Reruns Get Little Ad Love http://blogs.wsj.com/cmo/2015/04/08/tv-reruns-get-little-ad-love/
Kantar says consumer package goods companies and retailers have pulled back on syndication buys.Wed, 08 Apr 2015 07:18:00 -0500http://blogs.wsj.com/cmo/2015/04/08/tv-reruns-get-little-ad-love/Hit TV Shows Lose Luster as Cable Rerunshttp://www.wsj.com/video/hit-tv-shows-lose-luster-as-cable-reruns/936196D0-61A5-43A7-88E7-D1F8B1AA12BB.html
Reruns of hit broadcast TV shows are having trouble scoring ratings on cable TV. WSJ's Keach Hagey explains why on MoneyBeat.Wed, 08 Apr 2015 07:05:00 -0500http://www.wsj.com/video/hit-tv-shows-lose-luster-as-cable-reruns/936196D0-61A5-43A7-88E7-D1F8B1AA12BB.html Why Viewability and Programmatic Often Don't Mixhttp://digiday.com/publishers/viewability-programmatic-dont-mix/
Publishers are wrapping their heads around the rise of viewability and programmatic at the same time, but they're finding that the two aren't easy to tackle simultaneously.Wed, 08 Apr 2015 07:02:00 -0500http://digiday.com/publishers/viewability-programmatic-dont-mix/Pontificating Over Programmatichttp://www.nielsen.com/us/en/insights/news/2015/nielsen-tv-pontificating-over-programmatic.html
Eric Solomon, SVP, Global Digital Audience Measurement, explains that programmatic alone isn't equipped to tell advertisers who's watching. That's where measurement comes in.Wed, 08 Apr 2015 07:00:00 -0500http://www.nielsen.com/us/en/insights/news/2015/nielsen-tv-pontificating-over-programmatic.htmlB&C: Sinclair to Aggregate Audience Impressionshttp://www.broadcastingcable.com/news/local-tv/sinclair-aggregate-audience-impressions/139558
Sinclair Broadcast Group and advertising technology firm Visible World have partnered to create what they are calling the Audience Network for Local Broadcast TV.Wed, 08 Apr 2015 06:18:00 -0500http://www.broadcastingcable.com/news/local-tv/sinclair-aggregate-audience-impressions/139558Scripps Taps SpotXchange To Sell Digital Video Via Programmatichttp://www.mediapost.com/publications/article/247281/scripps-taps-spotxchange-to-sell-digital-video-via.html
The E.W. Scripps Company has tapped SpotXchange to sell its digital video ad inventory across desktop and mobile devices programmatically. SpotXchange is a video supply-side platform (SSP).Wed, 08 Apr 2015 06:15:00 -0500http://www.mediapost.com/publications/article/247281/scripps-taps-spotxchange-to-sell-digital-video-via.htmlMediaPost: Scripps Taps SpotXchange To Sell Digital Video Via Programmatichttp://www.mediapost.com/publications/article/247281/scripps-taps-spotxchange-to-sell-digital-video-via.html
The E.W. Scripps Company, an independent TV broadcaster, has tapped SpotXchange to sell its digital video ad inventory across desktop and mobile devices programmatically. SpotXchange is a video supply-side platform (SSP).Wed, 08 Apr 2015 06:15:00 -0500http://www.mediapost.com/publications/article/247281/scripps-taps-spotxchange-to-sell-digital-video-via.html Chicagoland Radio and Media: Weigel Broadcasting Hires Steve Farber As SVP Of Operationshttp://chicagoradioandmedia.com/news/7323-weigel-broadcasting-hires-steve-farber-as-svp-of-operations
Chicago-based media corporation Weigel Broadcasting Co. announced the hiring of Steve Farber as the company's new Senior Vice-President of Operations, effective April 20, 2015. Farber comes to Weigel Broadcasting from Tribune Broadcasting, where he has worked in numerous roles for 20 years. At Weigel, Farber will be effectively replacing Bob Ramsey, Weigel Broadcasting's Executive Vice President of Local Media, and he will oversee WCIU-TV/The U as well as the company's growing digital network operations.Wed, 08 Apr 2015 06:10:00 -0500http://chicagoradioandmedia.com/news/7323-weigel-broadcasting-hires-steve-farber-as-svp-of-operationsThe LA Times: Stan Freberg, Master of Comedy Parodies and Commercials, Dies at 88 http://www.latimes.com/local/obituaries/la-me-stan-freberg-20150407-story.html#page=1
Stan Freberg, an influential master of the lampoon who channeled his off-the-wall sensibility into groundbreaking radio shows, comedy albums and hundreds of humorous television commercials. Dubbed "the father of the funny commercial" by Advertising Age, he won more than 20 Clio Awards for his television and radio spots.Wed, 08 Apr 2015 06:10:00 -0500http://www.latimes.com/local/obituaries/la-me-stan-freberg-20150407-story.html#page=1 B&C: Bennett Named WUPA Atlanta VP/Station Managerhttp://www.broadcastingcable.com/news/local-tv/bennett-named-wupa-atlanta-vpstation-manager/139521
Tim Bennett has been named VP and station manager of CBS-owned WUPA Atlanta and the director of sales, southeast region for CBS' national spot sales office in Atlanta. He's been sales manager of the national spot sales office in Atlanta since 2004.Wed, 08 Apr 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/bennett-named-wupa-atlanta-vpstation-manager/139521TV Everywhere, OTT Top Affils NAB Agendashttp://www.tvnewscheck.com/article/84371/tv-everywhere-ott-top-affils-nab-agendas
When affiliate boards sit down with network executives at the NAB Show next week, they'll be trying to figure out how they can make money from streaming their signals to smartphones and tablets either through TV Everywhere or OTT.Wed, 08 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84371/tv-everywhere-ott-top-affils-nab-agendasMen's Final Surges to 18-year High on CBShttp://www.medialifemagazine.com/mens-final-surges-to-18-year-high-on-cbs/
Duke's 68-63 victory over Wisconsin draws a 17.1 household rating.Tue, 07 Apr 2015 09:00:00 -0500http://www.medialifemagazine.com/mens-final-surges-to-18-year-high-on-cbs/Local TV, Digital An Unbeatable Combinationhttp://www.tvnewscheck.com/article/84326/local-tv-digital-an-unbeatable-combination
The new digital-savvy audience with smartphones and tablets is expecting big changes from TV stations, their leading and most trusted news source.Tue, 07 Apr 2015 06:05:00 -0500http://www.tvnewscheck.com/article/84326/local-tv-digital-an-unbeatable-combinationTV Breaks Rules To Take Ads From Streaming-Video Rivalshttp://variety.com/2015/tv/news/netflix-amazon-hulu-google-ads-tv-breaks-rules-streaming-video-1201466793/
Analysis: Why run TV ads telling TV viewers to stop watching TV? A shift in policy highlights the new world of video content.Tue, 07 Apr 2015 06:05:00 -0500http://variety.com/2015/tv/news/netflix-amazon-hulu-google-ads-tv-breaks-rules-streaming-video-1201466793/Infographic: Women's Media Consumption Habitshttp://www.adweek.com/news/advertising-branding/infographic-womens-media-consumption-habits-163886
For marketers seeking a connection with this powerful demo, knowing their media preferences can ensure messages are being received by women on their terms.Tue, 07 Apr 2015 06:00:00 -0500http://www.adweek.com/news/advertising-branding/infographic-womens-media-consumption-habits-163886 CPG Cuts Put Pressure on Multicultural Unitshttp://adage.com/article/cmo-strategy/cpg-cuts-put-pressure-multicultural-units/297920/
The fact that multicultural consumers are playing an increasingly important role for just about every brand and category has run up against another force with at least equal weight and momentum: cost-cutting.Tue, 07 Apr 2015 06:00:00 -0500http://adage.com/article/cmo-strategy/cpg-cuts-put-pressure-multicultural-units/297920/Retailers Duke It Out for Hispanic Shoppers' Dollarshttp://adage.com/article/cmo-strategy/retailers-duke-hispanic-shoppers-dollars/297902/
U.S. Hispanic buying power is poised to hit $1.5 trillion this year -- a 50% increase from 2010, according to Nielsen.Mon, 06 Apr 2015 06:00:00 -0500http://adage.com/article/cmo-strategy/retailers-duke-hispanic-shoppers-dollars/297902/Is the Online Ad Industry Cleaning Up Its Act?http://blogs.wsj.com/cmo/2015/04/06/is-the-online-ad-industry-cleaning-up-its-act/
Industry analysts estimate marketers waste millions of dollars a year buying Internet ads that aren't delivered to real humans, but rather to hijacked computers known as "bots.Mon, 06 Apr 2015 06:00:00 -0500http://blogs.wsj.com/cmo/2015/04/06/is-the-online-ad-industry-cleaning-up-its-act/TVNewsCheck: Media General Names New Broadcast CROhttp://www.tvnewscheck.com/article/84308/media-general-names-marenghi-broadcast-cro
Former Turner Broadcasting ad sales chief Julio Marenghi will be responsible for the development and execution of all advertising sales plans for Media General's 71 television stations in 48 U.S. markets.Mon, 06 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84308/media-general-names-marenghi-broadcast-croApple Asks TV Programmers to Supply Their Own Streams for Apple's TV Servicehttp://recode.net/2015/04/01/apple-asks-tv-programmers-to-supply-their-own-streams-for-apples-tv-service/
Apple is asking TV networks to handle the responsibility and cost of the streaming infrastructure associated with its Web video service.Fri, 03 Apr 2015 06:30:00 -0500http://recode.net/2015/04/01/apple-asks-tv-programmers-to-supply-their-own-streams-for-apples-tv-service/ TV Execs Rip Nielsen and Digital Newbies, But Concede an Image Problemhttp://www.broadcastingcable.com/blog/bc-beat/tv-execs-rip-nielsen-and-digital-newbies-concede-image-problem/139342
A quartet of high-level execs from traditional TV networks wrestled with the medium's existential dilemmas during a lively panel.Fri, 03 Apr 2015 06:15:00 -0500http://www.broadcastingcable.com/blog/bc-beat/tv-execs-rip-nielsen-and-digital-newbies-concede-image-problem/139342Why The Future Of Online Advertising Looks A Lot Like Televisionhttp://www.forbes.com/sites/roberthof/2015/03/30/why-the-future-of-online-advertising-looks-a-lot-like-television/
TV-like video ads are driving much of the growth in the ad industry and likely will increasingly drive online advertising as well.Fri, 03 Apr 2015 06:15:00 -0500http://www.forbes.com/sites/roberthof/2015/03/30/why-the-future-of-online-advertising-looks-a-lot-like-television/Groundbreaking Broadcast Network Has Its Strongest Quarter in Historyhttp://www.tvweek.com/tvbizwire/2015/04/groundbreaking-broadcast-network-has-its-strongest-quarter-in-history/
A broadcast network that prides itself on breaking new ground has just made some history. Bounce TV reports that it set network records for viewership and for key demos in Q1 2015.Fri, 03 Apr 2015 06:00:00 -0500http://www.tvweek.com/tvbizwire/2015/04/groundbreaking-broadcast-network-has-its-strongest-quarter-in-history/TV Spy: After Merger, Scripps Announces Management Changeshttp://www.adweek.com/tvspy/after-merger-scripps-announces-management-changes/145244
Days after finalizing its merger with Journal Communications, E.W. Scripps has bumped three station GMs into corporate roles and named their replacements.Fri, 03 Apr 2015 06:00:00 -0500http://www.adweek.com/tvspy/after-merger-scripps-announces-management-changes/145244Twitter Takes "American Idol" to a New Levelhttp://www.mediabizbloggers.com/ed-martin/Twitter-Takes-American-Idol-to-a-New-Level--Ed-Martin.html
Fox's "American Idol" tried something for the first time ever -- it integrated Twitter users into its competition on an in-show, real-time basis.Fri, 03 Apr 2015 06:00:00 -0500http://www.mediabizbloggers.com/ed-martin/Twitter-Takes-American-Idol-to-a-New-Level--Ed-Martin.htmlWhy The CW Is Happy to Grow Uphttp://adage.com/article/media/cw-happy-grow/297888/
Older audiences tend to have more stable traditional TV viewing, a positive in an ecosystem where digital viewership is especially difficult to monetize.Thu, 02 Apr 2015 08:00:00 -0500http://adage.com/article/media/cw-happy-grow/297888/US 2016 Candidates Stay Tuned to TV Advertisinghttp://www.ft.com/intl/cms/s/0/a81ee5fa-d88f-11e4-ba53-00144feab7de.html#axzz3WAtSVIKu
Broadcasters are set to receive a record-setting flood of money from candidates and their supporters next year, according to a projection from Moody's Investor Services.Thu, 02 Apr 2015 08:00:00 -0500http://www.ft.com/intl/cms/s/0/a81ee5fa-d88f-11e4-ba53-00144feab7de.html#axzz3WAtSVIKuThe 100 Oldest and Youngest TV Shows: From '60 Minutes' to 'Family Guy'http://www.thewrap.com/the-oldest-and-youngest-tv-shows-from-60-minutes-to-family-guy/
TheWrap compiled the 50 oldest and 50 youngest-skewing shows among broadcast television's most popular programs this season.Thu, 02 Apr 2015 07:05:00 -0500http://www.thewrap.com/the-oldest-and-youngest-tv-shows-from-60-minutes-to-family-guy/TV Everywhere Gets So Popular Many Now Watch It. . . On TVhttp://www.mediapost.com/publications/article/246951/tv-everywhere-gets-so-popular-many-now-watch-it.html
The 2014 Adobe Inaugural Report says that TV Everywhere is apparently being increasingly enjoyed by viewers watching TV Right Where It Always Was.Thu, 02 Apr 2015 07:00:00 -0500http://www.mediapost.com/publications/article/246951/tv-everywhere-gets-so-popular-many-now-watch-it.htmlTVNewsCheck: Brien Kennedy New GM Of CBS's Philly Duohttp://www.tvnewscheck.com/article/84229/brien-kennedy-new-gm-of-cbss-philly-duo
Veteran local television executive Brien Kennedy has been named president and general manager of KYW (CBS) and WPSG (CW), the CBS-owned stations in Philadelphia (DMA 4).Thu, 02 Apr 2015 06:30:00 -0500http://www.tvnewscheck.com/article/84229/brien-kennedy-new-gm-of-cbss-philly-duoThe Washington Post: Walter Grauman Prolific Television Director Dies at 93http://www.washingtonpost.com/entertainment/walter-grauman-prolific-television-director-dies-at-93/2015/04/01/6967bf32-d7de-11e4-b3f2-607bd612aeac_story.html
Walter Grauman, a prolific television director whose credits include numerous episodes of hits such as "Murder, She Wrote," "Barnaby Jones," "The Fugitive" and "The Untouchables," died at his home in Los Angeles. He was 93.Thu, 02 Apr 2015 06:30:00 -0500http://www.washingtonpost.com/entertainment/walter-grauman-prolific-television-director-dies-at-93/2015/04/01/6967bf32-d7de-11e4-b3f2-607bd612aeac_story.htmlFCA, Toyota, Hyundai Rise as Industry Ekes Out Another Advancehttp://www.autonews.com/article/20150401/RETAIL/150409987/fca-toyota-hyundai-rise-as-industry-ekes-out-another-advance
U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some major players.Thu, 02 Apr 2015 06:30:00 -0500http://www.autonews.com/article/20150401/RETAIL/150409987/fca-toyota-hyundai-rise-as-industry-ekes-out-another-advanceSt Louis Post Dispatch: KSDK Hires Belleville Native as News Directorhttp://www.stltoday.com/lifestyles/columns/joe-holleman/ksdk-hires-belleville-native-as-news-director/article_c4713a14-5508-577e-a1d9-0a7b5814c999.html
KSDK (Channel 5) has hired Belleville native Karin Movesian to replace news director Mike Shipley. Movesian is coming in late April from Las Vegas, where she was news director at KTNV.Thu, 02 Apr 2015 06:20:00 -0500http://www.stltoday.com/lifestyles/columns/joe-holleman/ksdk-hires-belleville-native-as-news-director/article_c4713a14-5508-577e-a1d9-0a7b5814c999.htmlTVNewsCheck: WHBQ Memphis Names New Creative Services Directorhttp://www.tvnewscheck.com/marketshare/2015/04/02/fox-memphis-names-new-creative-services-director/
Ron DeJoseph is the new creative services director at WHBQ, the Cox-owned Fox affiliate in Memphis. "We're going to instill the Cox brand of news and marketing," he says, adding that Cox is known as a very research-driven media company.Thu, 02 Apr 2015 06:15:00 -0500http://www.tvnewscheck.com/marketshare/2015/04/02/fox-memphis-names-new-creative-services-director/Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditationhttp://www.mediapost.com/publications/article/246945/nielsen-rebrands-online-ratings-as-digital-includ.html
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen has rebranded its Online Campaign Ratings service as the Nielsen Digital Ad Ratings.Thu, 02 Apr 2015 06:15:00 -0500http://www.mediapost.com/publications/article/246945/nielsen-rebrands-online-ratings-as-digital-includ.htmlAdWeek: Jim Avila Wins WHCA Award For Cuba Coveragehttp://www.adweek.com/tvnewser/jim-avila-wins-whca-award-for-cuba-coverage/259699
ABC's Jim Avila will be presented the Merriman Smith award for outstanding coverage by the White House Correspondents' Association at the annual Nerd Prom next month. Avila is being honored for his reporting from Cuba back in December. He was first to report the release of American prisoner Alan Gross which led to a re-start of normalized U.S. relations with the island nation.Thu, 02 Apr 2015 06:10:00 -0500http://www.adweek.com/tvnewser/jim-avila-wins-whca-award-for-cuba-coverage/259699Is Delayed Viewing a Sign of Appeal?http://www.mediadynamicsinc.com/userfiles/files/40115mm.pdf
A review of A18-49 ratings for the 2013-14 broadcast TV season demonstrates that one of the strongest indicators of a primetime TV program's appeal is whether a person records it for later viewing.Thu, 02 Apr 2015 06:00:00 -0500http://www.mediadynamicsinc.com/userfiles/files/40115mm.pdf TVNewsCheck: Scripps Completes Journal Merger, Spinoffhttp://www.tvnewscheck.com/article/84186/scripps-completes-journal-merger-spinoff
Scripps and Journal simultaneously spun off and merged their newspaper operations to form Journal Media Group and immediately thereafter merged their broadcast operations, making Scripps one of the nation's largest independent TV station owners.Thu, 02 Apr 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84186/scripps-completes-journal-merger-spinoff AdWeek: Theresa Underwood Named SVP/Regional Manager at Nexstarhttp://www.adweek.com/tvspy/theresa-underwood-named-svpregional-manager-at-nexstar/145010
Nexstar announced the appointment of Theresa Underwood as senior vice president and regional manager. In her new role, Underwood will oversee Nexstar East regional markets in New York, Pennsylvania and Vermont.Thu, 02 Apr 2015 06:00:00 -0500http://www.adweek.com/tvspy/theresa-underwood-named-svpregional-manager-at-nexstar/145010How CBS Marries TV Ads and Big Datahttp://www.medialifemagazine.com/how-cbs-is-marrying-tv-ads-and-big-data/
Program enables clients to track the effectiveness of their ads.Thu, 02 Apr 2015 06:00:00 -0500http://www.medialifemagazine.com/how-cbs-is-marrying-tv-ads-and-big-data/Moody's: Soft '15 For Ad Spend, But Record In '16http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-moodys-advertising-spending-forecast-20150331-story.html
2016 should be a blockbuster year with political ad spending expected to reach record levels.Wed, 01 Apr 2015 08:00:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-moodys-advertising-spending-forecast-20150331-story.html How to Answer the Age-Old Question 'Will My Ad Work?'http://adage.com/article/guest-columnists/answer-age-question-ad-work/297845/
When it comes to creating impact, TV is still the best bet.Wed, 01 Apr 2015 06:15:00 -0500http://adage.com/article/guest-columnists/answer-age-question-ad-work/297845/ Classic TV Shows Get New Life on Digital Airwaveshttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-classic-tv-new-life-20150401-story.html#page=1
Media companies have also turned to classic TV as a low-cost programming solution for multicast channels, which now reportedly take in more than $250 million a year in ad revenue.Wed, 01 Apr 2015 06:10:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-classic-tv-new-life-20150401-story.html#page=1SMG Launches Addressable TV Measurement Toolhttp://www.mediapost.com/publications/article/246841/smg-launches-addressable-tv-measurement-tool.html
SMG Maps TV pairs location-based data with TV viewing data to measure the impact that addressable TV ads have on physical visits.Wed, 01 Apr 2015 06:05:00 -0500http://www.mediapost.com/publications/article/246841/smg-launches-addressable-tv-measurement-tool.htmlViagra Ads and $1 Billion in Spending Put Pfizer on Top of Pharma Boomhttp://adage.com/article/media/viagra-ads-put-pfizer-top-drug-industry-promo-boom/297818/
Drug industry spending on consumer ads grew to $4.54 billion last year, 21% more than in 2013, according to research firm Nielsen.Wed, 01 Apr 2015 06:00:00 -0500http://adage.com/article/media/viagra-ads-put-pfizer-top-drug-industry-promo-boom/297818/Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishershttp://www.mediapost.com/publications/article/246695/programmatic-buys-expected-to-jump-21-this-year.html
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad networks they do business with.Tue, 31 Mar 2015 07:10:00 -0500http://www.mediapost.com/publications/article/246695/programmatic-buys-expected-to-jump-21-this-year.html'The Wiz' Set as NBC's Next Live Musicalhttp://www.cnn.com/2015/03/30/entertainment/the-wiz-nbc-musical-feat/
For NBC, "The Wiz" combines two of TV's biggest trends: live programming and the growing appetite for diversity -- both in terms of casting and programming that best reflect society today.Tue, 31 Mar 2015 07:05:00 -0500http://www.cnn.com/2015/03/30/entertainment/the-wiz-nbc-musical-feat/TVNewsCheck: New Programming-PR Head At WCVB, WMURhttp://www.tvnewscheck.com/article/84126/new-programmngpr-head-at-wcvb-wmur
Ro Dooley Webster today was named director of programming and communications for Hearst-owned ABC affiliates WCVB and WMUR Boston (DMA 7) and their MeTV digital sub-channels effective April 7, 2015.Tue, 31 Mar 2015 06:10:00 -0500http://www.tvnewscheck.com/article/84126/new-programmngpr-head-at-wcvb-wmurTVNewsCheck: Meredith Names Martin Chief Strategy Officerhttp://www.tvnewscheck.com/article/84114/meredith-names-martin-chief-strategy-officer
Former WE tv President Kim Martin will place a strong emphasis on expanding Meredith's millennial reach across the company's multiple media platforms.Tue, 31 Mar 2015 06:05:00 -0500http://www.tvnewscheck.com/article/84114/meredith-names-martin-chief-strategy-officerMcDonald's to Test All-day Breakfasthttp://nrn.com/quick-service/mcdonald-s-test-all-day-breakfast
McDonald's plans to test all-day breakfast next month, which could determine the feasibility of expanding what has become arguably its most popular daypart.Tue, 31 Mar 2015 06:00:00 -0500http://nrn.com/quick-service/mcdonald-s-test-all-day-breakfastSpots 'n Dots: Bob Denning joins KOINhttp://ftp.media.radcity.net/ZSND/issues/March2015/S7969.pdf
Bob Denning has joined Media General's KOIN(CBS) Portland,OR as a National Sales Manager. He previously worked in National at KGW (NBC) Portland and KING (NBC) Seattle.Tue, 31 Mar 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/March2015/S7969.pdfOTT Viewers Click Off With Great Frequencyhttp://www.mediapost.com/publications/article/246742/ott-viewers-click-off-with-great-frequency.html
Around 75% of OTT users quit a video experience after more than four minutes, according to new study by video optimization company Conviva.Tue, 31 Mar 2015 06:00:00 -0500http://www.mediapost.com/publications/article/246742/ott-viewers-click-off-with-great-frequency.htmlMVPDs Are a Study in Consolidation http://rbr.com/mvpds-are-a-study-in-consolidation/
Local broadcast is of very high value to MVPDs.Mon, 30 Mar 2015 07:15:00 -0500http://rbr.com/mvpds-are-a-study-in-consolidation/ It's Like Viagra for Pharma Ads: Pfizer's $1.4 Billion Marketing Blitzhttp://www.bloomberg.com/news/articles/2015-03-30/pain-and-erectile-dysfunction-make-pfizer-biggest-in-drug-ads
Drug industry spending on consumer ads grew to $4.54 billion last year, and New York-based Pfizer led its peers by a wide margin, spending $751.9 million on television ads, more than 2x the second-biggest spender.Mon, 30 Mar 2015 07:05:00 -0500http://www.bloomberg.com/news/articles/2015-03-30/pain-and-erectile-dysfunction-make-pfizer-biggest-in-drug-adsNCAA Hoops Racks Up TV Ratings Points http://blogs.wsj.com/cmo/2015/03/30/ncaa-hoops-racks-up-tv-ratings-points/
The NCAA Men's Basketball Championship is delivering its highest ratings in more than two decades.Mon, 30 Mar 2015 07:00:00 -0500http://blogs.wsj.com/cmo/2015/03/30/ncaa-hoops-racks-up-tv-ratings-points/Mountain Dew Ads Go Global With Return of "Do the Dew" http://blogs.wsj.com/cmo/2015/03/29/mountain-dew-ads-go-global-with-return-of-do-the-dew/
Mountain Dew is resurrecting its "Do the Dew" marketing campaign with two new spots on the heels of new data that shows soda consumption in the U.S. declined last year for the 10th straight year.Mon, 30 Mar 2015 07:00:00 -0500http://blogs.wsj.com/cmo/2015/03/29/mountain-dew-ads-go-global-with-return-of-do-the-dew/neworleanssaints.com: New Orleans Saints, Raycom Media Announce Partnershiphttp://www.neworleanssaints.com/news-and-events/article-1/New-Orleans-Saints-Raycom-Media-announce-partnership/3ddaf389-6872-4c41-bc19-40b5d9b20130
The New Orleans Saints have announced a new multi-year agreement with Raycom Media to produce and broadcast the team's preseason games throughout the Gulf South Region. The new agreement, which begins with the 2015 preseason, calls for Raycom to broadcast the games on a network of Raycom Media owned or operated stations in Louisiana, Mississippi, Alabama and Florida. The agreement extends an existing partnership between Raycom Media and WVUE Fox-8. WVUE Fox-8 is owned by Saints owner Tom Benson and is managed by Raycom Media.Mon, 30 Mar 2015 06:05:00 -0500http://www.neworleanssaints.com/news-and-events/article-1/New-Orleans-Saints-Raycom-Media-announce-partnership/3ddaf389-6872-4c41-bc19-40b5d9b20130For Cord-Cutters Prime Time Is, Well, Prime Time http://www.mediapost.com/publications/article/246513/for-cord-cutters-prime-time-is-well-prime-time.html
The viewing habits of cord-cutters ages 22-55 are not that different from the typical TV viewer, according to research from Horizon Media's Where Group.Mon, 30 Mar 2015 06:00:00 -0500http://www.mediapost.com/publications/article/246513/for-cord-cutters-prime-time-is-well-prime-time.htmlTVSPY: Eric Lerner Named GM at WNBChttp://www.adweek.com/tvspy/eric-lerner-named-gm-at-wnbc/144808
Eric Lerner has been named the successor to Michael Jack as general manager of New York flagship WNBC.Mon, 30 Mar 2015 06:00:00 -0500http://www.adweek.com/tvspy/eric-lerner-named-gm-at-wnbc/144808TVNewsCheck: Digital A Growing Force In Nexstar's Futurehttp://www.tvnewscheck.com/article/84105/digital-a-growing-force-in-nexstars-future?utm_source=Listrak&utm_medium=Email&utm_term=Digital+A+Growing+Force+In+Nexstar%27s+Future&utm_campaign=Digital+A+Growing+Force+In+Nexstar%27s+Future
CEO Perry Sook believes there is far more potential for growth in digital than in spot advertising so his company has been expanding its digital footprint through acquisitions. And more are likely to come. He's on the lookout for specialized or "vertical" websites and tech companies that would help Nexstar exploit social media and native advertising.Mon, 30 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84105/digital-a-growing-force-in-nexstars-future?utm_source=Listrak&utm_medium=Email&utm_term=Digital+A+Growing+Force+In+Nexstar%27s+Future&utm_campaign=Digital+A+Growing+Force+In+Nexstar%27s+FutureAlcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking Morehttp://www.adweek.com/news/advertising-branding/alcohol-ads-increased-400-over-40-years-americans-arent-drinking-more-163668
Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.Fri, 27 Mar 2015 07:10:00 -0500http://www.adweek.com/news/advertising-branding/alcohol-ads-increased-400-over-40-years-americans-arent-drinking-more-163668 How Google Could Transform the $20 Billion Local Television Markethttp://streetfightmag.com/2015/03/26/how-google-could-transform-the-20-billion-local-television-market/
Google is taking its data-driven advertising approach to the more traditional world of television in Kansas City.Fri, 27 Mar 2015 06:20:00 -0500http://streetfightmag.com/2015/03/26/how-google-could-transform-the-20-billion-local-television-market/ TVNewsCheck: KSL Promotes Tanya Vea To General Managerhttp://www.tvnewscheck.com/article/84086/ksl-promotes-tanya-vea-to-general-manager
Bonneville International-owned NBC affiliate KSL Salt Lake City (DMA 34) has named Tanya Vea vice president and general manager.Fri, 27 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84086/ksl-promotes-tanya-vea-to-general-managerFriendly's Launches 'Come Get Happy' TV Campaignhttp://www.mediapost.com/publications/article/246314/friendlys-launches-come-get-happy-tv-campaign.html
Boston-based agency Forge Worldwide, in its first work for Friendly's, has created six new 30-second spotsThu, 26 Mar 2015 07:40:00 -0500http://www.mediapost.com/publications/article/246314/friendlys-launches-come-get-happy-tv-campaign.htmlFriendly's Launches 'Come Get Happy' TV Campaignhttp://www.mediapost.com/publications/article/246314/friendlys-launches-come-get-happy-tv-campaign.html
Boston-based agency Forge Worldwide, in its first work for Friendly's, has created six new 30-second spots.Thu, 26 Mar 2015 07:15:00 -0500http://www.mediapost.com/publications/article/246314/friendlys-launches-come-get-happy-tv-campaign.htmlCarl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agencyhttp://www.adweek.com/news/advertising-branding/carls-jr-and-hardees-releases-fast-foods-hottest-burger-today-163674
Created by 72andSunny in Los Angeles, the new burger came out of an assignment to appeal to the large and growing Hispanic market in Carl's Jr.'s core Southwest market.Thu, 26 Mar 2015 07:05:00 -0500http://www.adweek.com/news/advertising-branding/carls-jr-and-hardees-releases-fast-foods-hottest-burger-today-163674Cable TV Holds Off The Internet (For Now)http://www.wsj.com/articles/why-cable-tv-beats-the-internet-for-now-1427225376
Are you ready to cut cable? Probably not -- yet. But there's hope: Broadcasters and show creators are cooking up cable-free options fast.Thu, 26 Mar 2015 07:00:00 -0500http://www.wsj.com/articles/why-cable-tv-beats-the-internet-for-now-1427225376Poynter: The New York Times, 'PBS Newshour' strike video-sharing agreementhttp://www.poynter.org/news/mediawire/330079/the-new-york-times-pbs-strike-video-sharing-agreement/
The New York Times and "PBS NewsHour" have entered into an agreement to share video journalism, including news reports and longer documentaries, on a regular basis. The deal specifies that both news organizations will begin to offer each other footage for use on their websites and social channels. The agreement does not include a provision for sharing revenue, according to a spokesperson for The New York Times.Thu, 26 Mar 2015 06:18:00 -0500http://www.poynter.org/news/mediawire/330079/the-new-york-times-pbs-strike-video-sharing-agreement/TVNewsCheck: Sinclair Launched Digital Ventures Divisionhttp://www.tvnewscheck.com/article/84044/sinclair-launches-digital-ventures-division
Sinclair Broadcast Group has launched Sinclair Digital Ventures, a division that will invest in emerging digital technologies and digital content companies and "focus on companies with products or services that support and expand Sinclair's digital capabilities and non-linear footprint."Thu, 26 Mar 2015 06:10:00 -0500http://www.tvnewscheck.com/article/84044/sinclair-launches-digital-ventures-divisionThe LA Times: 'Dr. George' Fischbeck dies at 92; popular weatherman at KABC-TVhttp://www.latimes.com/local/obituaries/la-me-dr-george-fischbeck-20150325-story.html
George Fischbeck, a science teacher turned weatherman who joined KABC-TV in 1972 and spent nearly two decades exuberantly delivering the local forecast, has died. He was 92.Thu, 26 Mar 2015 06:07:00 -0500http://www.latimes.com/local/obituaries/la-me-dr-george-fischbeck-20150325-story.htmlLocal TV News Dominates U.S. Media Landscape: New Pew Report Shows Regional Coverage Rules in Surveyed Citieshttps://www.bulldogreporter.com/dailydog/article/pr-biz-update/local-tv-news-dominates-us-media-landscape-new-pew-report-shows-regio
The survey indicates the delivery method of choice is definitely local television: More than 50 percent of residents in each city indicated it was their preferred source.Thu, 26 Mar 2015 06:00:00 -0500https://www.bulldogreporter.com/dailydog/article/pr-biz-update/local-tv-news-dominates-us-media-landscape-new-pew-report-shows-regioTVNewsCheck: Lyle Schulze Named VP-GM Of WIS Columbiahttp://www.tvnewscheck.com/article/84045/lyle-schulze-named-vpgm-of-wis-columbia
Raycom Media has appointed Lyle Schulze vice president and general manager of its NBC affiliate WIS Columbia, S.C. (DMA 77). He succeeds Donita Todd who retired last month.Thu, 26 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84045/lyle-schulze-named-vpgm-of-wis-columbiaTVNewsCheck: Gray Television Prices Common Stock Offering http://www.tvnewscheck.com/article/84026/gray-television-prices-common-stock-offering
Gray Television Inc. announced that it has priced its previously announced public offering of 12 million shares of its common stock at $13 per share. Gray has also granted the underwriters a 30-day option to purchase up to an additional 1.8 million shares of common stock.Thu, 26 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/84026/gray-television-prices-common-stock-offeringOTT Services Need Broadcast Netshttp://www.tvnewscheck.com/article/84023/study-ott-services-need-broadcast-nets
A new study by MoffettNathanson Research finds that new OTT services like Dish Network's Sling TV that offer no or limited broadcast networks aren't likely to be able to "attract a sizable customer base."Wed, 25 Mar 2015 07:05:00 -0500http://www.tvnewscheck.com/article/84023/study-ott-services-need-broadcast-netsHuge Twitterfest for Fox's 'Empire' Finalehttp://www.medialifemagazine.com/huge-twitter-turnout-for-foxs-empire-finale/
Season-ender for hit show generates 2.39 million total tweets.Wed, 25 Mar 2015 07:05:00 -0500http://www.medialifemagazine.com/huge-twitter-turnout-for-foxs-empire-finale/CBS News: NFL to End Local TV Blackouts for One Yearhttp://www.cbsnews.com/news/nfl-to-end-local-tv-blackouts-for-one-year/
The NFL will not block any games from local television during the 2015 season.Wed, 25 Mar 2015 07:00:00 -0500http://www.cbsnews.com/news/nfl-to-end-local-tv-blackouts-for-one-year/Can Programmatic TV Happen If Adland Can't Define Addressability?http://adage.com/article/media/4as-programmatic-tv-panel-addressability-definition/297759/
4A's panel discusses migration to programmatic TV and what it means for human insights.Wed, 25 Mar 2015 06:30:00 -0500http://adage.com/article/media/4as-programmatic-tv-panel-addressability-definition/297759/Netflix, Amazon and Hulu No Longer Find Themselves Upstarts in Online Streaminghttp://www.nytimes.com/2015/03/25/business/media/netflix-amazon-and-hulu-no-longer-find-themselves-tvs-upstarts.html
Media executives said that a variety of discussions were underway for new partnerships, whether between the traditional television groups and the streaming services, or the streaming services themselves.Wed, 25 Mar 2015 06:15:00 -0500http://www.nytimes.com/2015/03/25/business/media/netflix-amazon-and-hulu-no-longer-find-themselves-tvs-upstarts.htmlBabette Perry to Launch Broadcast/Alternative TV Unit at Innovative Artistshttp://variety.com/2015/tv/news/babette-perry-tv-agent-innovative-artists-1201459902/
Longtime TV agent Babette Perry has joined Innovative Artists, where she will launch a broadcast/alternative TV division for the agency with a focus on TV and digital content opportunities.Wed, 25 Mar 2015 06:15:00 -0500http://variety.com/2015/tv/news/babette-perry-tv-agent-innovative-artists-1201459902/A Moment of Unforgettable Emotional Power on ABC's "Dancing with the Stars"http://www.mediabizbloggers.com/ed-martin/-A-Moment-of-Unforgettable-Emotional-Connectivity-on-ABCs-Dancing-with-the-Stars--Ed-Martin.html
Television moves people in many ways much of the time - as do so many of those videos on YouTube and elsewhere that capture moments of heart-rending happiness and compassion - but those moments rarely feel as true as this one.Wed, 25 Mar 2015 06:05:00 -0500http://www.mediabizbloggers.com/ed-martin/-A-Moment-of-Unforgettable-Emotional-Connectivity-on-ABCs-Dancing-with-the-Stars--Ed-Martin.htmlTV Will Remain A 'Powerhouse' Media For Years To Comehttp://www.mediapost.com/publications/article/246366/montgomery-tv-will-remain-a-powerhouse-media-fo.html
GroupM's John Montgomery told 4As Transformation attendees that TV offers volume and scale like no other medium. "Video pales in comparison. TV is likely to remain as powerful in the future -- it's 100% viewable."Wed, 25 Mar 2015 06:00:00 -0500http://www.mediapost.com/publications/article/246366/montgomery-tv-will-remain-a-powerhouse-media-fo.htmlKing-size DVR boost for Fox's 'Empire'http://www.medialifemagazine.com/king-size-dvr-boost-for-foxs-empire/
With ratings for Fox's new hit "Empire" rising throughout its entire first season, the new series became must-see for DVR viewers as well.Tue, 24 Mar 2015 07:06:00 -0500http://www.medialifemagazine.com/king-size-dvr-boost-for-foxs-empire/Paley Center Looking to Reinvent Itself for Digital Agehttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-paley-center-media-digital-age-20150324-story.html#page=1
CEO Maureen Reidy and the Paley staff stepped up fundraising efforts and introduced new programs and initiatives to broaden its scope.Tue, 24 Mar 2015 06:15:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-paley-center-media-digital-age-20150324-story.html#page=1Variety: John Litvack, TV Executive Who Helped Guide WB Network Creators, Dies at 69http://variety.com/2015/tv/news/jonathan-litvack-dead-at-69-wb-network-j-j-abrams-joss-whedon-greg-berlanti-1201458452/
John Litvack, the experienced WB Network executive who helped teach J.J. Abrams, Joss Whedon, Greg Berlanti and others how to run television series, died March 21 at a long-term care facility in Los Angeles of complications following heart surgery. He was 69. "He was a man who absolutely loved the medium. He strove for excellence, he demanded the best, and he was very proud of the executives and the creators who he worked with to achieve programming that really resonated and stood the test of time," Levin said.Tue, 24 Mar 2015 06:10:00 -0500http://variety.com/2015/tv/news/jonathan-litvack-dead-at-69-wb-network-j-j-abrams-joss-whedon-greg-berlanti-1201458452/TVNewsCheck: Media General OKs $120M Share Repurchasehttp://www.tvnewscheck.com/article/83952/media-general-oks-120m-share-repurchase
Media General Inc. has authorized a share repurchase program of up to $120 million. The company said itexpects to fund the share repurchase by using the approximately $120 million of cash proceeds from the sale of WJAR Providence, R.I., that was completed in connection with the merger with LIN Media.Tue, 24 Mar 2015 06:10:00 -0500http://www.tvnewscheck.com/article/83952/media-general-oks-120m-share-repurchaseHow Cable Ratings Stack up to Broadcasthttp://www.medialifemagazine.com/how-cable-ratings-stack-up-to-broadcast/
More than two thirds of the top shows among viewers 12-34 and 18-34 air on broadcast TV.Tue, 24 Mar 2015 06:05:00 -0500http://www.medialifemagazine.com/how-cable-ratings-stack-up-to-broadcast/TVNewsCheck: IRTS Foundation Names Myers Chairman, Adds Directorshttp://www.tvnewscheck.com/article/83880/irts-found-names-myers-chairman-adds-directors
Jack Myers, chairman of MyersBizNet, has been elected as chairman of the IRTS Foundation.Tue, 24 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83880/irts-found-names-myers-chairman-adds-directorsNetworks Looking to Startups to Help Aid Ad Saleshttp://nypost.com/2015/03/23/networks-looking-to-startups-to-help-aid-ad-sales/
Tech upstarts and other venture-capital backed outfits are under pressure to move the needle quickly -- and they're turning to traditional TV to do it, ad experts say.Tue, 24 Mar 2015 06:00:00 -0500http://nypost.com/2015/03/23/networks-looking-to-startups-to-help-aid-ad-sales/IRTS Foundation Names Myers Chairman, Adds Directorshttp://www.tvnewscheck.com/article/83880/irts-found-names-myers-chairman-adds-directors
Jack Myers, chairman of MyersBizNet, has been elected as chairman of the IRTS Foundation.Tue, 24 Mar 2015 05:45:00 -0500http://www.tvnewscheck.com/article/83880/irts-found-names-myers-chairman-adds-directorsDissecting TV's Data Assaulthttp://adage.com/article/media/dissecting-tv-s-data-assault/297694/
Despite data-driven ad challenges, most marketers and media buyers are eager to test the products, hungry for anything that will bring TV closer to the way they buy digital.Mon, 23 Mar 2015 07:05:00 -0500http://adage.com/article/media/dissecting-tv-s-data-assault/297694/TVNewsCheck: Cozi TV Diginet Adds Eight Stationshttp://www.tvnewscheck.com/article/83934/cozi-tv-diginet-adds-eight-stations
The classic TV multicast channel owned by NBC Owned Television Stations has signed seven stations owned by Meredith Corp. as well as one owned by Morning Star Broadcasting.Mon, 23 Mar 2015 06:10:00 -0500http://www.tvnewscheck.com/article/83934/cozi-tv-diginet-adds-eight-stationsNew Fox and ABC shows rise on Sundayhttp://www.medialifemagazine.com/new-fox-and-abc-shows-rise-on-sunday/
Two new Sunday shows posted stronger ratings this week than last, including 'Last Man on Earth,' which surged 19 percent to a 1.9 in 18-49s.Mon, 23 Mar 2015 06:10:00 -0500http://www.medialifemagazine.com/new-fox-and-abc-shows-rise-on-sunday/RochesterHomePage.net: WROC Remembers Former GM Larry Herbsterhttp://www.rochesterhomepage.net/story/d/story/wroc-remembers-former-gm-larry-herbster/30023/R1CCXnY9tUy8WdEXWKdTnA
When Nexstar Broadcasting bought WROC TV in 1999, it brought in Larry Herbster to lead the station. He was Vice President and General Manager of WROC from 1999 to 2000, making news and community service a priority. Herbster began his career in media in 1967, and retired from WBRE in Wilkes-Barre, Pennsylvania in 2004. He passed away on Monday. He was 71 years old.Mon, 23 Mar 2015 06:05:00 -0500http://www.rochesterhomepage.net/story/d/story/wroc-remembers-former-gm-larry-herbster/30023/R1CCXnY9tUy8WdEXWKdTnATVNewsCheck: Gray Announces Common Stock Offeringhttp://www.tvnewscheck.com/article/83930/gray-television-announces-common-stock-offering
Gray Television Inc. has commenced an underwritten public offering, subject to market and other conditions, of 12 million shares of its common stock. Wells Fargo Securities is serving as the book-running manager for the offering.Mon, 23 Mar 2015 06:05:00 -0500http://www.tvnewscheck.com/article/83930/gray-television-announces-common-stock-offeringNets, Affils Move Online Not Without Strifehttp://www.tvnewscheck.com/article/83914/nets-affils-move-online-not-without-strife
The dream of putting broadcast signals on broadband networks where the young folks are is slowly coming to pass, but affiliates are still not entirely happy with the state of affairs.Mon, 23 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83914/nets-affils-move-online-not-without-strifeTVNewsCheck: Meredith To Add Three Katz Diginetshttp://www.tvnewscheck.com/article/83908/meredith-to-add-three-katz-diginets
The broadcast group will introduce Grit, Escape and Laff in five major markets, bringing U.S. coverage of the networks to 78% for Grit, 58% for Escape and 50% for Laff, which premieres next month.Mon, 23 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83908/meredith-to-add-three-katz-diginetsTVNewsCheck: Judson Beck Named GM Of WLAX La Crossehttp://www.tvnewscheck.com/article/83903/judson-beck-named-gm-of-wlax-la-crosse
Nexstar Broadcasting Group has appointed Judson "Jud" Beck vice president and general manager of Fox affiliate WLAX La Crosse, Wis. (DMA 128) and its satellite WEUX Chippewa Falls, as well as the stations' associated digital broadcast, Web and mobile services under www.WIProud.com.Mon, 23 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83903/judson-beck-named-gm-of-wlax-la-crosseFox's "Empire" Made Watching "Live" TV Hot Againhttp://www.jackmyers.com/jackmyers-think-tank/Fox-Empire-Made-Watching-Live-TV-Hot-Again--Ed-Martin.html
So here's something else the Fox phenomenon "Empire" accomplished during its winter run. It put the urgency back into watching live TV.Fri, 20 Mar 2015 08:00:00 -0500http://www.jackmyers.com/jackmyers-think-tank/Fox-Empire-Made-Watching-Live-TV-Hot-Again--Ed-Martin.htmlFinale Of 'Empire' Draws 17.6 Million Viewershttp://www.tvnewscheck.com/article/83883/finale-of-empire-draws-176-million-viewers?utm_source=Listrak&utm_medium=Email&utm_term=Finale+Of+%27Empire%27+Draws+17.6+Million+Viewers&utm_campaign=Finale+Of+%27Empire%27+Draws+17.6+Million+Viewers
With a standard-setting finale to its first season reaching 17.6 million viewers, Fox's music business drama "Empire" has proven that it's still possible for broadcast television to create big hits.Fri, 20 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83883/finale-of-empire-draws-176-million-viewers?utm_source=Listrak&utm_medium=Email&utm_term=Finale+Of+%27Empire%27+Draws+17.6+Million+Viewers&utm_campaign=Finale+Of+%27Empire%27+Draws+17.6+Million+ViewersWhat's the Real Value of the Newfrontshttp://www.medialifemagazine.com/whats-the-real-value-of-the-newfronts/
They may not actually impact digital video ad spending.Thu, 19 Mar 2015 07:05:00 -0500http://www.medialifemagazine.com/whats-the-real-value-of-the-newfronts/What brands need to know about programmatic TVhttp://digiday.com/agencies/need-to-know-programmatic-tv-dont-call-programmatic-tv/
Automated, data-driven ad strategies that have taken the Web by storm are slowly coming to the fore in TV, still by far the largest ad medium.Thu, 19 Mar 2015 07:00:00 -0500http://digiday.com/agencies/need-to-know-programmatic-tv-dont-call-programmatic-tv/The Making of a Multicultural Super Consumer http://www.nielsen.com/us/en/insights/news/2015/the-making-of-a-multicultural-super-consumer-.html
With expansive buying power and unique consumption habits, multicultural consumers are an emerging consumer force in the country.Thu, 19 Mar 2015 07:00:00 -0500http://www.nielsen.com/us/en/insights/news/2015/the-making-of-a-multicultural-super-consumer-.htmlReign of 'Empire' Rebooting Broadcasthttp://www.broadcastingcable.com/news/programming/reign-empire-rebooting-broadcast/138815
Record ratings and diverse viewers have jolted networks and rejuvenated Fox. Will the industry learn from the five huge takeaways tied into the show's blazing success?Thu, 19 Mar 2015 06:35:00 -0500http://www.broadcastingcable.com/news/programming/reign-empire-rebooting-broadcast/138815Market Researcher Screen Engine Finds New Way to Track Pop Culture Consumers http://variety.com/2015/data/news/screen-engine-demographic-market-research-survey-1201455610/
Instead of breaking down various constituencies purely by ethnicity, Screen Engine/ASI has created new groupings that cluster people by their shared behaviors, attitudes and media consumption.Thu, 19 Mar 2015 06:30:00 -0500http://variety.com/2015/data/news/screen-engine-demographic-market-research-survey-1201455610/Hulu Secures Exclusive SVOD Rights to 'Empire'http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hulu-secures-exclusive-svod-rights-to-empire-20150318-story.html
Hulu's multi-year deal with 20th Century Fox Television Distribution, which produces the music drama, gives subscribers access to all past and future episodes of the series.Thu, 19 Mar 2015 06:15:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hulu-secures-exclusive-svod-rights-to-empire-20150318-story.htmlTVB Fall Confab Set For Waldorf On Sept. 17http://www.tvnewscheck.com/article/83847/tvb-fall-confab-set-for-waldorf-on-sept-17#.VQnc5kdGWVo.email
The new venue for the annual post-Labor Day Forward Conference in Manhattan is an "upgrade" over last year's site, proving plenty of room for the expected 500, says TVB President Steve Lanzano.Thu, 19 Mar 2015 06:10:00 -0500http://www.tvnewscheck.com/article/83847/tvb-fall-confab-set-for-waldorf-on-sept-17#.VQnc5kdGWVo.emailBoomers Continue To Influence Marketplacehttp://www.mediapost.com/publications/article/245907/boomers-continue-to-influence-marketplace.html
Marketers should think twice before discounting the influence of Baby Boomers, who still control 70% of all disposable income in the U.S., according to U.S. News & World Report.Thu, 19 Mar 2015 06:05:00 -0500http://www.mediapost.com/publications/article/245907/boomers-continue-to-influence-marketplace.htmlB&C: CBS Affiliates Board, Network Agree on All Access OTT Termshttp://www.broadcastingcable.com/news/local-tv/cbs-affiliates-board-network-agree-all-access-ott-terms/138800
Following three months of negotiations, the CBS affiliates board and the CBS network have come to terms related to CBS All Access, the network's $5.99 a month over-the-top service. Participating affiliates get what Michael Fiorile, CBS affiliates board chairman, called a "piece" of the subscription monies, with the percentage ramping up as the subscription rolls increase.Thu, 19 Mar 2015 06:05:00 -0500http://www.broadcastingcable.com/news/local-tv/cbs-affiliates-board-network-agree-all-access-ott-terms/138800B&C: CBS Jumps Into Data With New Ad Producthttp://www.broadcastingcable.com/news/currency/cbs-jumps-data-new-ad-product/138866
CBS is throwing its hat into the big data TV advertising ring. The network introduced its Campaign Performance Audit, an approach that uses performance-based metrics to help advertisers maximize their television spending and improve return on investment.Thu, 19 Mar 2015 06:00:00 -0500http://www.broadcastingcable.com/news/currency/cbs-jumps-data-new-ad-product/138866MediaPost: Empower Partners With Scripps, Adds Local TV To Programmatic Repertoirehttp://www.mediapost.com/publications/article/245901/empower-partners-with-scripps-adds-local-tv-to-pr.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=81145
Empower has partnered with the E.W. Scripps Company and invested in Savveo, an ad tech startup, to allow advertisers to buy local broadcast TV inventory via programmatic channels.Thu, 19 Mar 2015 06:00:00 -0500http://www.mediapost.com/publications/article/245901/empower-partners-with-scripps-adds-local-tv-to-pr.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=81145Next-Gen Broadcasting: What's In It For You?http://www.tvnewscheck.com/article/83850/nextgen-broadcasting-whats-in-it-for-you
Broadcasters will finally be able to serve the enormous and growing population that watches programming on portable and mobile devices, bolstering its ad-supported business model with significant new revenue opportunities.Thu, 19 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83850/nextgen-broadcasting-whats-in-it-for-youCBS Jumps Into Data With New Ad Producthttp://www.broadcastingcable.com/news/currency/cbs-jumps-data-new-ad-product/138866
CBS is throwing its hat into the big data TV advertising ring with its Campaign Performance Audit, using performance-based metrics to help advertisers maximize their television spending and improve ROI.Wed, 18 Mar 2015 20:00:00 -0500http://www.broadcastingcable.com/news/currency/cbs-jumps-data-new-ad-product/138866TV Ad Spending Fell in February as Networks Prepare for Upfronts http://blogs.wsj.com/cmo/2015/03/17/smi-february-ad-spending/
Networks are heading into the pivotal "upfronts" amid a weak ad market, according to a new report from Standard Media Index.Wed, 18 Mar 2015 16:15:00 -0500http://blogs.wsj.com/cmo/2015/03/17/smi-february-ad-spending/TV Surviving Growing Ad Migration To Digitalhttp://www.nytimes.com/2015/03/18/business/media/biggest-advertisers-are-sending-their-dollars-to-digital.html?ref=business&_r=0
The slow growth in online display expenditures stands in contrast with the 5.5 percent increase in television ad spending last year.Wed, 18 Mar 2015 14:30:00 -0500http://www.nytimes.com/2015/03/18/business/media/biggest-advertisers-are-sending-their-dollars-to-digital.html?ref=business&_r=0Empower Partners With Scripps, Adds Local TV To Programmatic Repertoirehttp://www.mediapost.com/publications/article/245901/empower-partners-with-scripps-adds-local-tv-to-pr.html
Empower has partnered with the E.W. Scripps Company and invested in Savveo, an ad tech startup, to allow advertisers to buy local broadcast TV inventory via programmatic channels.Wed, 18 Mar 2015 13:35:00 -0500http://www.mediapost.com/publications/article/245901/empower-partners-with-scripps-adds-local-tv-to-pr.htmlThe Invisible Primary Means No TV Ads. For Now.http://www.nytimes.com/2015/03/19/upshot/the-invisible-primary-means-no-tv-ads-for-now.html?abt=0002&abg=0
Political ads might not start running until later in this election cycle. The main reason the candidates may wait is simple: super PACs.Wed, 18 Mar 2015 10:20:00 -0500http://www.nytimes.com/2015/03/19/upshot/the-invisible-primary-means-no-tv-ads-for-now.html?abt=0002&abg=0TV Viewers Only Care About 4 Adjectives: Funny, Interesting, Gripping or Coolhttp://www.adweek.com/news/advertising-branding/tv-viewers-only-care-about-4-adjectives-funny-interesting-gripping-or-cool-163518
Branded content and content will simply be content, and its success or failure will be determined by whether it is simply good or bad.Wed, 18 Mar 2015 10:15:00 -0500http://www.adweek.com/news/advertising-branding/tv-viewers-only-care-about-4-adjectives-funny-interesting-gripping-or-cool-163518TV Delivers Reach And Immediacy; Digital More Measurable And Targetablehttp://www.mediapost.com/publications/article/245709/tv-delivers-reach-and-immediacy-digital-more-meas.html
The actual dollars spent in TV still greatly trumps digital video. TV advertising dollars in the US were approximately $76 billion in 2014 and still growing just over 3% annually.Wed, 18 Mar 2015 10:00:00 -0500http://www.mediapost.com/publications/article/245709/tv-delivers-reach-and-immediacy-digital-more-meas.htmlDigital Generation Still Wants Newshttp://ftp.media.radcity.net/ZSND/issues/March2015/S8298.pdf
Local TV scored well as a source for info about Sports, Celebrities/Pop Culture; Music, TV & Movies; Local Restaurants/Entertainment; and Arts & Culture. National TV had strong showings in many of the same categories.Wed, 18 Mar 2015 09:50:00 -0500http://ftp.media.radcity.net/ZSND/issues/March2015/S8298.pdfStudy Re-Affirms Long-Term Sales Impact of TV Ads, But Suggests Small Players May Do Betterhttp://adage.com/article/media/study-affirms-long-term-sales-impact-tv-ads/297632/
A new study encompassing a group of 31 packaged-goods brands reconfirms the old assumption that long-term sales effects from TV ads are double the immediate short-term sales effects.Tue, 17 Mar 2015 07:10:00 -0500http://adage.com/article/media/study-affirms-long-term-sales-impact-tv-ads/297632/March Madness Partners On Tap To Top $1.2B Record Spend On TV, Online, On-Sitehttp://www.nysportsjournalism.com/record-spend-for-march-madness/?SSScrollPosition=141
During March Madness, companies are anticipated to spend at or above $1.2 billion to reach fans and consumers, which would top the record $1.14 billion spent last year, according to marketing, research and consulting firm Kantar Media.Tue, 17 Mar 2015 07:05:00 -0500http://www.nysportsjournalism.com/record-spend-for-march-madness/?SSScrollPosition=141Political TV Ads Are Squeezing Out Key Categorieshttp://www.mediapost.com/publications/article/245763/political-tv-ads-are-squeezing-out-key-categories.html
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV advertisers.Tue, 17 Mar 2015 07:00:00 -0500http://www.mediapost.com/publications/article/245763/political-tv-ads-are-squeezing-out-key-categories.htmlBroadcast is Truly Must See TV http://rbr.com/broadcast-is-truly-must-see-tv/#e1Zlgi0AK2iAzfvc.99
Most people regularly watch a small percentage of available channels. And the Big Four broadcast networks are prominent among them, according to Marci Ryvicker and Wells Fargo Security survey.Tue, 17 Mar 2015 07:00:00 -0500http://rbr.com/broadcast-is-truly-must-see-tv/#e1Zlgi0AK2iAzfvc.99Apple Plans Web TV Service in Fallhttp://www.wsj.com/articles/apple-in-talks-to-launch-online-tv-service-1426555611
Apple is in talks with programmers to offer a slimmed-down bundle of TV networks this fall, anchored by broadcasters such as ABC, CBS and Fox, to be made available on Apple devices such as Apple TV.Tue, 17 Mar 2015 06:15:00 -0500http://www.wsj.com/articles/apple-in-talks-to-launch-online-tv-service-1426555611CBS Affiliates Board, Network Agree on All Access OTT Termshttp://www.broadcastingcable.com/news/local-tv/cbs-affiliates-board-network-agree-all-access-ott-terms/138800
Participating affiliates get what Michael Fiorile, CBS affiliates board chairman, called a "piece" of the subscription monies, with the percentage ramping up as the subscription rolls increase.Tue, 17 Mar 2015 06:00:00 -0500http://www.broadcastingcable.com/news/local-tv/cbs-affiliates-board-network-agree-all-access-ott-terms/138800AdWeek: Nexstar Names GM for Elmira Stationhttp://www.adweek.com/tvspy/nexstar-names-gm-for-elmira-station/143875
Marci Daniels has been named VP and GM of Nexstar-owned Elmira NBC affiliate WETM.Tue, 17 Mar 2015 06:00:00 -0500http://www.adweek.com/tvspy/nexstar-names-gm-for-elmira-station/143875Variety:Tribune to Stream Local TV News Reports to Watchup Internet Appshttp://variety.com/2015/digital/news/tribune-to-stream-local-tv-news-reports-to-watchup-1201453471/
Tribune Broadcasting will deliver online video reports from 30 of its TV stations to users of Watchup, a startup whose service delivers personalized newscasts to Internet-video devices.Tue, 17 Mar 2015 06:00:00 -0500http://variety.com/2015/digital/news/tribune-to-stream-local-tv-news-reports-to-watchup-1201453471/Tribune to Stream Local TV News Reports to Watchup Internet Appshttp://variety.com/2015/digital/news/tribune-to-stream-local-tv-news-reports-to-watchup-1201453471/
Tribune Broadcasting will deliver online video reports from 30 of its TV stations to users of Watchup, a startup whose service delivers personalized newscasts to Internet-video devices.Tue, 17 Mar 2015 06:00:00 -0500http://variety.com/2015/digital/news/tribune-to-stream-local-tv-news-reports-to-watchup-1201453471/Programmatic Growing Slowly For TVhttp://www.spotsndots.com/Article.asp?id=2905888&spid=39398
Increased interest in programmatic buying of TV inventory is in line with spending trends found in Feb 2015 polling by Digiday, which reported that programmatic TV dollars would double by next year.Mon, 16 Mar 2015 06:10:00 -0500http://www.spotsndots.com/Article.asp?id=2905888&spid=39398Sizing Up This Year's Hispanic Upfronthttp://www.medialifemagazine.com/sizing-up-this-years-hispanic-upfront/
Networks will likely look to increase TV spend, while increased choices in programming continue to disrupt the once more predictable Hispanic upfront.Mon, 16 Mar 2015 06:05:00 -0500http://www.medialifemagazine.com/sizing-up-this-years-hispanic-upfront/A Stronger Year for March Madnesshttp://www.medialifemagazine.com/a-stronger-year-for-march-madness/
Kentucky's undefeated streak has sparked heightened excitement for NCAA college basketball -- the tournament is poised for gains in both viewership and advertising.Mon, 16 Mar 2015 06:00:00 -0500http://www.medialifemagazine.com/a-stronger-year-for-march-madness/TVNewsCheck: Digital, Retrans Growth Engines For Quincyhttp://www.tvnewscheck.com/article/83749/digital-retrans-growth-engines-for-quincy
Quincy CEO Oakley says he remains confident that small-market broadcasting can continue to thrive with growth coming from retransmission consent and digital.Mon, 16 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83749/digital-retrans-growth-engines-for-quincyProgrammatic TV Is A Job Creatorhttp://www.mediapost.com/publications/article/245636/programmatic-tv-is-a-job-creator.html
Programmatic TV will not kill jobs. In fact, just the opposite is true. Programmatic will create jobs in TV advertising.Mon, 16 Mar 2015 06:00:00 -0500http://www.mediapost.com/publications/article/245636/programmatic-tv-is-a-job-creator.htmlSeinfeld Nears Streaming Video Deal, Yada Yada Yadahttp://blogs.wsj.com/cmo/2015/03/13/seinfeld-nears-streaming-video-deal-yada-yada/
Among the bidders chasing the rights to the "show about nothing" are Hulu, Amazon and Yahoo. The deal could fetch a price well north of half a million dollars per episode.Mon, 16 Mar 2015 05:00:00 -0500http://blogs.wsj.com/cmo/2015/03/13/seinfeld-nears-streaming-video-deal-yada-yada/'Empire' is Twitter's New Favorite Showhttp://www.adweek.com/lostremote/empire-is-twitters-new-favorite-show/50938
Thanks to a recent Twitter Party with the stars and writers room, there were 750,000 tweets around the show.Fri, 13 Mar 2015 09:00:00 -0500http://www.adweek.com/lostremote/empire-is-twitters-new-favorite-show/50938Porsche Nears Decision on Expanding Lineup to 7 Modelshttp://www.autonews.com/article/20150313/OEM04/303149999/porsche-nears-decision-on-expanding-lineup-to-7-models
The new sports car model would be designed to challenge autos made by Ferrari. Demand for luxury autos is forecast to rise further this year thanks to growth in China and the U.S.Fri, 13 Mar 2015 07:35:00 -0500http://www.autonews.com/article/20150313/OEM04/303149999/porsche-nears-decision-on-expanding-lineup-to-7-modelsOptimistic Predictions for 4K: 10% of All Homes in U.S will Have Ultra HD by '16 http://4k.com/news/4k-penetration-to-reach-10-in-2016-in-us-market-6009/
Researchers claim that the U.S will emerge as the world's leading market for 4K ultra HD televisions in terms of household market penetration by 2020.Fri, 13 Mar 2015 07:30:00 -0500http://4k.com/news/4k-penetration-to-reach-10-in-2016-in-us-market-6009/What's Canceled, What's Coming Backhttp://www.medialifemagazine.com/whats-canceled-and-whats-coming-back/
The latest list of renewals, bubble shows and cancellations for the Big Four, with two months left for decisions to be made.Fri, 13 Mar 2015 07:30:00 -0500http://www.medialifemagazine.com/whats-canceled-and-whats-coming-back/Gannett Press Release: Gannett Broadcasting Names Bob Sullivan Senior Vice President of Programminghttp://www.gannett.com/article/20150311/PRESSRELEASES2015/150311003/-1/pressreleases2015/Gannett-Broadcasting-Names-Bob-Sullivan-Senior-Vice-President-Programming
Gannett Co., Inc. (NYSE: GCI) has named Bob Sullivan senior vice president of programming for Gannett Broadcasting. Sullivan comes to Gannett from Scripps Media, Inc. where he held a similar title. In this new role, Sullivan will develop a pipeline of non-news local content on traditional and new platforms across Gannett and for national syndication. Sullivan will also be responsible for all group syndication negotiations.Fri, 13 Mar 2015 07:00:00 -0500http://www.gannett.com/article/20150311/PRESSRELEASES2015/150311003/-1/pressreleases2015/Gannett-Broadcasting-Names-Bob-Sullivan-Senior-Vice-President-ProgrammingMediaPost: Nexstar Expands Digital, Buys Internet Broadcasting Systems For $20Mhttp://www.mediapost.com/publications/article/221360/nexstar-expands-digital-buys-internet-broadcastin.html
Moving to enlarge its digital business efforts, growing TV station company Nexstar Broadcasting Group has agreed to buy digital publishing platform Internet Broadcasting Systems for $20 million.Fri, 13 Mar 2015 06:00:00 -0500http://www.mediapost.com/publications/article/221360/nexstar-expands-digital-buys-internet-broadcastin.htmlThe Ninefold Path to Marketing Transformation http://www.mediabizbloggers.com/media-biz-bloggers/The-Ninefold-Path-to-Marketing-Transformation---Bill-Harvey.html
The message is simply this: we can all make more money. Brands can generate more sales without spending more and they can know when to spend more to make a lot more.Thu, 12 Mar 2015 06:30:00 -0500http://www.mediabizbloggers.com/media-biz-bloggers/The-Ninefold-Path-to-Marketing-Transformation---Bill-Harvey.htmlABC and Yahoo Expand Relationship for 'Good Morning America' Segmentshttp://www.thewrap.com/abc-and-yahoo-expand-relationship-for-good-morning-america-segments/?utm_source=newsletter&utm_medium=email&utm_campaign=mailchimp
Katie Couric's reports will be distributed across ABC News and Yahoo talent hitting "Good Morning America," the two companies announced.Thu, 12 Mar 2015 06:15:00 -0500http://www.thewrap.com/abc-and-yahoo-expand-relationship-for-good-morning-america-segments/?utm_source=newsletter&utm_medium=email&utm_campaign=mailchimpTVNewsCheck: Double-Digit Gains For Journal TV Revenue http://www.tvnewscheck.com/article/83671/doubledigit-gains-for-journal-tv-revenue
Retransmission consent money was the big driver, climbing 66% in the fourth quarter and 78% for full-year 2014.Thu, 12 Mar 2015 06:05:00 -0500http://www.tvnewscheck.com/article/83671/doubledigit-gains-for-journal-tv-revenueTVNewsCheck: Gray Buying Twin Falls Duopoly For $17.5M http://www.tvnewscheck.com/article/83670/gray-buying-twin-falls-duopoly-for-175m
Gray Television Inc. has reached an agreement with Neuhoff Corp. to acquire CBS affiliate KMVT and Fox affil KSVT Twin Falls, Idaho (DMA 192), for $17.5 million in cash.Thu, 12 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83670/gray-buying-twin-falls-duopoly-for-175mFox's 'Empire' Remains Dominant on Wednesdayhttp://www.medialifemagazine.com/foxs-empire-remains-dominant-on-wednesday/
Empire kept its streak alive among total viewers, averaging 14.7 million, up slightly form 14.2 million last week. That makes nine straight weeks the show has grown among total viewers.Thu, 12 Mar 2015 06:00:00 -0500http://www.medialifemagazine.com/foxs-empire-remains-dominant-on-wednesday/Study: TV Most-used Multi-tasker Devicehttp://ftp.media.radcity.net/ZSND/issues/March2015/S7199.pdf
According to YuMe, the results demonstrate that the digital environment provides an opportunity for user engagement and complements television campaigns.Thu, 12 Mar 2015 06:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/March2015/S7199.pdfTVNewsCheck: James Aitken Named GM OF KDAF Dallas http://www.tvnewscheck.com/article/83672/james-aitken-named-gm-of-kdaf-dallas
Tribune Broadcasting has appointed James T. Aitken vice president and general manager of its CW affiliate KDAF Dallas-Fort Worth. He succeeds Roger Bare, GM of Journal's KIAH Houston, who has been running both stations since 2013. Bare remains at KIAH. Aitken will oversee all aspects of the station including strategic planning and day-to-day operations.Thu, 12 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83672/james-aitken-named-gm-of-kdaf-dallasDespite Balky Auto, 2Q Spot Seen Growinghttp://www.tvnewscheck.com/article/83622/despite-balky-auto-2q-spot-seen-growing
A TVN check of broadcasters and media analysts finds second-quarter core growth may exceed 3% over the same period last year.Wed, 11 Mar 2015 06:10:00 -0500http://www.tvnewscheck.com/article/83622/despite-balky-auto-2q-spot-seen-growingRaycom Press Release: Brian Lorenzen Named Vice President and General Manager at WTOLhttp://www.tvb.org/media/file/Raycom_PR_3-11-15.pdf
Brian Lorenzen has been named Vice President and General Manager of WTOL, the Raycom Media owned CBS affiliate in Toledo, Ohio. Lorenzen previously held the position of Director of Sales at KRQE/KASA in Albuquerque, New Mexico.Wed, 11 Mar 2015 06:05:00 -0500http://www.tvb.org/media/file/Raycom_PR_3-11-15.pdfMarch Madness Generates $7.5 Billion in TV Advertising Since 2005http://kantarmedia.us/press/march-madness-generates-75-billion-tv-advertising-2005
Achieved $1.13 billion in spend last year - second only to NFL Football playoffs in total national TV ad spend among post-season sports programming.Wed, 11 Mar 2015 06:00:00 -0500http://kantarmedia.us/press/march-madness-generates-75-billion-tv-advertising-2005MarketWatch: Media General Announces Richard Levine as Head of Distributionhttp://www.marketwatch.com/story/media-general-announces-richard-levine-as-head-of-distribution-2015-03-11
Media General announced that Richard Levine has been appointed Head of Distribution. Mr. Levine is an accomplished television distribution executive who specializes in contract negotiations; content creation, acquisition and distribution; strategic planning and new business development through partnerships and other revenue generating opportunities.Wed, 11 Mar 2015 06:00:00 -0500http://www.marketwatch.com/story/media-general-announces-richard-levine-as-head-of-distribution-2015-03-11Why People Really Time-shift Showshttp://www.medialifemagazine.com/why-people-really-time-shift-shows/
But while many of them do skip the ads, it's become more and more clear that is not the primary reason people use DVRs. Instead, it's about controlling their own schedules.Wed, 11 Mar 2015 06:00:00 -0500http://www.medialifemagazine.com/why-people-really-time-shift-shows/TVNewsCheck: Scripps, Journal Shareholder OK Mergers http://www.tvnewscheck.com/article/83632/scripps-journal-shareholder-ok-mergers
Upon closing of the transactions, Scripps and Journal will merge their broadcast operations, creating an expanded Scripps, while simultaneously spinning off and merging their newspaper operations to form a new publicly traded company called Journal Media Group.Wed, 11 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83632/scripps-journal-shareholder-ok-mergersWCVB Wins Two 2015 Gracie Awardhttp://bostonmediawatch.com/2015/03/09/wcvb-wins-two-2015-gracie-awards/
WCVB Channel 5 has been awarded two prestigious Gracie Awards by The Alliance for Women in Media (AWM) for "Who Says Roseann Can't Run" and "Breaking the Silence."Tue, 10 Mar 2015 06:00:00 -0500http://bostonmediawatch.com/2015/03/09/wcvb-wins-two-2015-gracie-awards/NAB To Honor Tracee Ellis Ross At NAB Show http://www.tvnewscheck.com/article/83555/nab-to-honor-tracee-ellis-ross-at-nab-show
The star of ABC's Black-ish will receive the Television Chairman's Award honoring individuals for significant breakthrough in television.Mon, 09 Mar 2015 06:00:00 -0500http://www.tvnewscheck.com/article/83555/nab-to-honor-tracee-ellis-ross-at-nab-showPoll: Networks, Cable 'Take a Back Seat' to Local News for Trusthttp://www.adweek.com/tvspy/poll-networks-cable-take-a-back-seat-to-local-news-for-trust/143203
"FOX News may be the most trusted in the network and cable news race, but they all take a back seat to your local news," said Tim Malloy, assistant director of the Quinnipiac University Poll.Mon, 09 Mar 2015 06:00:00 -0500http://www.adweek.com/tvspy/poll-networks-cable-take-a-back-seat-to-local-news-for-trust/143203NBC4 Press Release: NBC4 WCMH, Names Chuck DeVendra as General Sales Managerhttp://www.tvb.org/media/file/NBC4_WCMH_GSM_DeVendra_PR.pdf
NBC4 WCMH announced the appointment of Chuck DeVendra as General Sales Manager effective March 9, 2015. "We are pleased to have a sales executive, as talented and experienced as Chuck, join our team," said Kenneth Freedman, Vice President-General Manager for NBC4 WCMH.Mon, 09 Mar 2015 06:00:00 -0500http://www.tvb.org/media/file/NBC4_WCMH_GSM_DeVendra_PR.pdfStations, MSOs More Intertwined Than Everhttp://www.tvnewscheck.com/article/83492/stations-msos-more-intertwined-than-ever
An important reason for local broadcasters and cable system operators to support one another's business models is their mutual need to remain competitive with the growing number of OTT alternatives for video programming.Fri, 06 Mar 2015 09:05:00 -0600http://www.tvnewscheck.com/article/83492/stations-msos-more-intertwined-than-everBroadcasters Praised On House Floorhttp://www.broadcastingcable.com/news/local-tv/broadcasters-praised-house-floor/138364
House members took to the floor to praise their local TV and radio stations for everything from preserving the First Amendment and raising money for charity to being the first informers in times of emergency.Fri, 06 Mar 2015 09:00:00 -0600http://www.broadcastingcable.com/news/local-tv/broadcasters-praised-house-floor/138364Betting Big on Local TVhttp://www.virginiabusiness.com/news/article/betting-big-on-local-tv
Major companies are betting big on local TV, divesting or spinning off their newspaper and print media holdings in favor of owning local network affiliate television stations.Fri, 06 Mar 2015 09:00:00 -0600http://www.virginiabusiness.com/news/article/betting-big-on-local-tvTV Haters Really Need To Think Againhttp://www.mediapost.com/publications/article/244844/tv-haters-really-need-to-think-again.html
Figures suggest the slight decline in television-watching has mainly come from the heaviest consumers watching a little less television, rather than the average consumer.Fri, 06 Mar 2015 08:00:00 -0600http://www.mediapost.com/publications/article/244844/tv-haters-really-need-to-think-again.htmlLocal News in a Digital Agehttp://www.journalism.org/2015/03/05/local-news-in-a-digital-age/
Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely--and about half do so very closely, according to a new, in-depth Pew Research Center study.Fri, 06 Mar 2015 08:00:00 -0600http://www.journalism.org/2015/03/05/local-news-in-a-digital-age/Empirical Data Proves TV Now As Accountable As Digital, Suggests Brands Can Have Their 'Cake And Eat It Too'http://www.mediapost.com/publications/article/244930/empirical-data-proves-tv-now-as-accountable-as-dig.html
Advertising Research Foundation presentation shows that when brands measure the return on their TV advertising investments based on the incremental sales they generate, they get better results.Fri, 06 Mar 2015 07:00:00 -0600http://www.mediapost.com/publications/article/244930/empirical-data-proves-tv-now-as-accountable-as-dig.htmlAudience Measurement Should Be About Total Audience, Total Reach and Total Engagementhttp://www.broadcastingcable.com/blog/bc-beat/guest-post-audience-measurement-should-be-about-total-audience-total-reach-and-total-engagement/138439
To capture and quantify how viewers are engaging with linear TV in new ways, we must radically expand our formal definition of viewership to embrace total audience, total reach and total engagement.Fri, 06 Mar 2015 07:00:00 -0600http://www.broadcastingcable.com/blog/bc-beat/guest-post-audience-measurement-should-be-about-total-audience-total-reach-and-total-engagement/138439Networks Turn Up the Volume on Minority Actors This Pilot Seasonhttp://variety.com/2015/tv/news/pilots-turn-up-the-volume-on-minority-actors-this-season-1201445543/
Industry insiders say there's an undeniable openness to African-American, Latino and Asian thesps on the heels of the success ABC and Fox have had with shows led by diverse casts.Fri, 06 Mar 2015 06:35:00 -0600http://variety.com/2015/tv/news/pilots-turn-up-the-volume-on-minority-actors-this-season-1201445543/'Empire' Scores Highest Regular Broadcast Drama Rating in More Than 5 Yearshttp://www.thewrap.com/empire-fox-tv-ratings-greys-anatomy-nielsen-abc-cbs-nbc/
Fox hip-hop soap opera's 5.7 rating is best since 2009 "Grey's Anatomy."Fri, 06 Mar 2015 06:30:00 -0600http://www.thewrap.com/empire-fox-tv-ratings-greys-anatomy-nielsen-abc-cbs-nbc/The Ring's the Thing: Boxing Returns to Broadcast Prime Timehttp://adage.com/article/media/ring-s-thing-boxing-returns-broadcast-prime-time/297437/
For the first time in 30 years, boxing returns to NBC's prime-time lineup.Fri, 06 Mar 2015 06:20:00 -0600http://adage.com/article/media/ring-s-thing-boxing-returns-broadcast-prime-time/297437/Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buyinghttp://www.mediapost.com/publications/article/245019/industry-reacts-strongly-to-nielsenexelate-speak.html
Following Nielsen's announcement that it is acquiring data management platform (DMP) eXelate, industry reaction was mixed.Fri, 06 Mar 2015 06:15:00 -0600http://www.mediapost.com/publications/article/245019/industry-reacts-strongly-to-nielsenexelate-speak.htmlData Will De-Commoditize TV Advertisinghttp://www.mediapost.com/publications/article/245058/data-will-de-commoditize-tv-advertising.html
Data-driven, digital approaches to advertising won't be TV's demise. Instead, it has already met its nemesis by making sex/age GRPs its primary currency. It is already commoditized. Data could save it.Fri, 06 Mar 2015 06:10:00 -0600http://www.mediapost.com/publications/article/245058/data-will-de-commoditize-tv-advertising.htmlRaycom Media: Jim Serra Named 2015 Broadcaster of the Yearhttp://www.raycommedia.com/news/150306.htm
Vice President and General Manager Jim Serra has been named 2015 Broadcaster of the Year by the Louisiana Association of Broadcasters. Serra accepted the honor Wednesday, March 4th at the 2015 Louisiana Association of Broadcasters Prestige Awards in Baton Rouge, Louisiana. KPLC is the Raycom Media NBC affiliate in Lake Charles, Louisiana.Fri, 06 Mar 2015 06:05:00 -0600http://www.raycommedia.com/news/150306.htmThe Hispanic Population Will Doublehttp://www.medialifemagazine.com/whoa-the-hispanic-population-will-double/
New data from the Census Bureau finds that the Hispanic population will more than double by 2060, which has big implications for advertisers.Fri, 06 Mar 2015 06:02:00 -0600http://www.medialifemagazine.com/whoa-the-hispanic-population-will-double/TVNewsCheck: Fred D'Ambrosi Named News Director at WOIO and WUABhttp://www.tvnewscheck.com/article/83549/fred-dambrosi-named-woiowuab-nd
Fred D'Ambrosi has been named news director at Raycom Media's Cleveland (DMA 19) duo of WOIO (CBS) and WUAB (MNT). He succeeds Dan Salamone, who left in January, 2015 after 19 years in the position.Fri, 06 Mar 2015 06:00:00 -0600http://www.tvnewscheck.com/article/83549/fred-dambrosi-named-woiowuab-ndMarketing "Clouds": From Adobe to Nielsen, Varying Shapes, $izeshttp://www.tvb.org/media/file/Madison-Wall_3-6-15.pdf
If anything is clear about the marketing cloud concept, it is that the addressable market is substantial - likely much larger than many realize, especially if a broader notion of competition is considered.Fri, 06 Mar 2015 06:00:00 -0600http://www.tvb.org/media/file/Madison-Wall_3-6-15.pdfTimes Rebuilds Media Deskhttp://www.capitalnewyork.com/article/media/2015/03/8563439/emtimesem-rebuilds-media-desk
The New York Times' media desk is in reconstruction mode. Perhaps most notably, John Koblin will take over the television beat that had been anchored for more than 25 years by Bill Carter.Thu, 05 Mar 2015 08:00:00 -0600http://www.capitalnewyork.com/article/media/2015/03/8563439/emtimesem-rebuilds-media-deskSimulmedia Offers Brands Guarantee That Data-Driven TV Ads Workhttp://blogs.wsj.com/cmo/2015/03/05/simulmedia-offers-brands-guarantee-that-data-driven-tv-ads-work/
Marketers that agree to spend $1 million with Simulmedia for a one-month period will receive a guarantee that the campaign will deliver better business results than that advertiser's existing TV ad efforts.Thu, 05 Mar 2015 07:18:00 -0600http://blogs.wsj.com/cmo/2015/03/05/simulmedia-offers-brands-guarantee-that-data-driven-tv-ads-work/Mel's Diner: Godfather of Retrans Cash: Local Media Model Is 'Stronger Than Ever'http://www.broadcastingcable.com/news/mels-diner/mels-diner-godfather-retrans-cash-local-media-model-stronger-ever/138406
[Nexstar's] thesis as a company is that continued consolidation in the distribution landscape is going to drive further consolidation not only in local broadcasters, but also the national cable network level.Thu, 05 Mar 2015 07:00:00 -0600http://www.broadcastingcable.com/news/mels-diner/mels-diner-godfather-retrans-cash-local-media-model-stronger-ever/138406'ION Effects' Cross-Platform Campaign Preps For Upfronthttp://www.mediapost.com/publications/article/244763/ion-effects-cross-platform-campaign-preps-for-up.html
ION says 95% of the network's viewers watch live and are staying tuned twice as long as most cable viewers.Thu, 05 Mar 2015 07:00:00 -0600http://www.mediapost.com/publications/article/244763/ion-effects-cross-platform-campaign-preps-for-up.htmlCapital New York: Times Rebuilds Media Deskhttp://www.capitalnewyork.com/article/media/2015/03/8563439/emtimesem-rebuilds-media-desk
The New York Times' media desk is in reconstruction mode. Perhaps most notably, John Koblin will take over the television beat that had been anchored for more than 25 years by Bill Carter.Thu, 05 Mar 2015 06:15:00 -0600http://www.capitalnewyork.com/article/media/2015/03/8563439/emtimesem-rebuilds-media-deskRaycom: Raycom Media Names Jay Hiett Vice President and General Manager of WFIEhttp://www.raycommedia.com/news/150304a.htm
Jay Hiett has been named Vice President and General Manager of WFIE, the Raycom Media owned NBC affiliate in Evansville, Indiana. Hiett will be stepping into this new role from his current duties as General Sales Manager at WFIE.Thu, 05 Mar 2015 06:10:00 -0600http://www.raycommedia.com/news/150304a.htmTalking New Media: E.W. Scripps Co. Reports a 28% Jump in Broadcast Revenue, While Newspaper Revenue Falls 8%http://www.talkingnewmedia.com/2015/03/04/e-w-scripps-company-reports-nearly-28-jump-broadcast-revenue-newspaper-revenue-falls-8/
The gain was attributed by the company to $32.6 million of political advertising recorded in the quarter, as well as incremental revenue from two stations acquired from Granite in the second quarter.Thu, 05 Mar 2015 06:05:00 -0600http://www.talkingnewmedia.com/2015/03/04/e-w-scripps-company-reports-nearly-28-jump-broadcast-revenue-newspaper-revenue-falls-8/NBC And Gray Television Enter Into TV Everywhere Agreementhttp://www.wkrg.com/story/28269221/nbc-and-gray-television-enter-into-tv-everywhere-agreement
The agreement will include live linear simulcasts of Gray's 24 NBC affiliated television stations, including NBC network and local programming, as part of NBC's TV Everywhere mobile and online platforms.Thu, 05 Mar 2015 06:05:00 -0600http://www.wkrg.com/story/28269221/nbc-and-gray-television-enter-into-tv-everywhere-agreementTV Spy: Dana Nagel Named Director of Sales at WKYChttp://www.adweek.com/tvspy/dana-nagel-named-director-of-sales-at-wkyc/142943
WKYC, the NBC affiliate in Cleveland, has announced the return of Dana Nagel to its news team. Nagel was previously the station's local sales manager from 1994-2010.Thu, 05 Mar 2015 06:05:00 -0600http://www.adweek.com/tvspy/dana-nagel-named-director-of-sales-at-wkyc/142943Denver Channel: Scripps names Brad Remington as Vice President, General Manager for KMGH-TV, 7NEWShttp://www.thedenverchannel.com/about/brad-remington-named-general-manager-for-kmgh-tv-7news
Brad Remington, a respected journalist and proven performer in driving up ratings for large-market TV stations, is returning to KMGH-TV, 7NEWS, as vice president and general manager, effective March 9, 2015.Thu, 05 Mar 2015 06:00:00 -0600http://www.thedenverchannel.com/about/brad-remington-named-general-manager-for-kmgh-tv-7newsDeadline: Nielsen Reasserts Its Local TV Ratings Clout With New Tribune Dealhttp://deadline.com/2015/03/nielsen-tribune-deal-local-tv-ratings-1201384322/
Tribune Media's renewal with Nielsen comes about a month after the broadcaster surprised some in the industry by also agreeing to use Rentrak audience measurement data at its 42 TV stations.Thu, 05 Mar 2015 06:00:00 -0600http://deadline.com/2015/03/nielsen-tribune-deal-local-tv-ratings-1201384322/Raycom Media Press Release: Raycom Media Names Nick Ulmer Vice President And General Manager Of KOLDhttp://www.raycommedia.com/news/150304b.htm
Nick Ulmer has been named Vice President and General Manager of KOLD, the Raycom Media owned CBS affiliate in Tucson, Arizona.Wed, 04 Mar 2015 06:00:00 -0600http://www.raycommedia.com/news/150304b.htmAd Week: KSDK Names New GMhttp://www.adweek.com/tvspy/ksdk-names-new-gm/142883
KSDK GM Lynn Beall, who was both EVP of Gannett Broadcasting and GM of the St. Louis NBC affiliate is moving to Gannett's headquarters in McLean, Va. to focus on her role as EVP.Wed, 04 Mar 2015 05:00:00 -0600http://www.adweek.com/tvspy/ksdk-names-new-gm/142883There's No Direct Translation for Target's Latest Effort Aimed at Hispanicshttp://adage.com/article/cmo-strategy/target-seeks-deepen-relationship-hispanics/297405/
Target to deepen its relationship with Hispanic consumers via new ad campaign called "Sin Traducción" on Spanish-language TV networks in the U.S and also bilingual versions on English-language networks.Tue, 03 Mar 2015 07:01:00 -0600http://adage.com/article/cmo-strategy/target-seeks-deepen-relationship-hispanics/297405/With New Campaign, GM Doubles Marketing Investment in GMChttp://blogs.wsj.com/cmo/2015/03/02/gmc-marketing-precision-ads/
Starting with three new TV ads, General Motors Co. is giving the GMC brand its first major makeover in 15 years.Tue, 03 Mar 2015 06:10:00 -0600http://blogs.wsj.com/cmo/2015/03/02/gmc-marketing-precision-ads/Listen Up Networks and Marketers: I'm Not My Fatherhttp://www.mediapost.com/publications/article/244789/listen-up-networks-and-marketers-im-not-my-fathe.html
TV viewers in the 55+ demo have completely different viewing, lifestyle and spending habits than the previous generation. Advertisers, marketers, and networks should take note.Tue, 03 Mar 2015 06:05:00 -0600http://www.mediapost.com/publications/article/244789/listen-up-networks-and-marketers-im-not-my-fathe.htmlMadison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stakehttp://www.mediapost.com/publications/article/244843/madison-avenue-calls-on-nielsen-to-address-diaries.html
The American Association of Advertising Agencies is calling on Nielsen to take immediate steps to address the eroding performance of its diary sample, which will still be the basis for billions of dollars in local TV buys.Tue, 03 Mar 2015 06:02:00 -0600http://www.mediapost.com/publications/article/244843/madison-avenue-calls-on-nielsen-to-address-diaries.htmlLocal News: Keeping Us Informed This Bitter Cold Winterhttps://blogdottvfreedomdotorg.wordpress.com/2015/03/03/local-news-keeping-us-informed-this-bitter-cold-winter/
Any legislative changes to the rules governing the U.S. video marketplace must take into consideration the irreplaceable lifeline reporting that local TV stations provide to all Americans.Tue, 03 Mar 2015 06:00:00 -0600https://blogdottvfreedomdotorg.wordpress.com/2015/03/03/local-news-keeping-us-informed-this-bitter-cold-winter/CNN's Still Tops In Credibilityhttp://www.medialifemagazine.com/readers-cnns-still-tops-in-credibility/
Fox News is a close second, and a quarter say none is credible.Sun, 01 Mar 2015 06:00:00 -0600http://www.medialifemagazine.com/readers-cnns-still-tops-in-credibility/Mega-Phenom!: How New Broadcast Show Is Making Ratings Historyhttp://www.tvweek.com/tvbizwire/2015/02/mega-phenom-how-new-broadcast-show-is-making-ratings-history/
For an unbelievable seventh week in a row, the Fox Empire series -- a primetime soap about a family dynasty divided by the fight to control a hip-hop empire -- surged in the ratings, netting 13.8 million viewers this week.Fri, 27 Feb 2015 10:00:00 -0600http://www.tvweek.com/tvbizwire/2015/02/mega-phenom-how-new-broadcast-show-is-making-ratings-history/A Modern Masterpiece from "Modern Family"http://www.mediabizbloggers.com/ed-martin/A-Modern-Masterpiece-from-Modern-Family--Ed-Martin.html
Everything about this episode was a work of pure comic genius.Fri, 27 Feb 2015 08:09:00 -0600http://www.mediabizbloggers.com/ed-martin/A-Modern-Masterpiece-from-Modern-Family--Ed-Martin.htmlNew Car Buyers Getting Low Mileage Out of Social, Mobilehttp://www.mediapost.com/publications/article/244613/new-car-buyers-getting-low-mileage-out-of-social.html
Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from MaritzCX.Fri, 27 Feb 2015 06:11:00 -0600http://www.mediapost.com/publications/article/244613/new-car-buyers-getting-low-mileage-out-of-social.htmlSmall Business Owners Upbeat For 2015http://ftp.media.radcity.net/ZSND/issues/February2015/S5915.pdf
The annual Small Business Economic Survey by Union Bank & a survey by Barlow Research show that American small business owners have a generally optimistic view of the U.S. economy this year.Fri, 27 Feb 2015 06:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/February2015/S5915.pdfTribune Digital Traffic Hits All-Time Highhttp://www.tvnewscheck.com/article/83311/tribune-digital-traffic-hits-alltime-high
Its TV station local news websites double unique visitors to 90 million. In addition, Tribune's local broadcast sites steadily grew total unique visitors from quarter to quarter throughout 2014, according to Google Analytics.Fri, 27 Feb 2015 06:00:00 -0600http://www.tvnewscheck.com/article/83311/tribune-digital-traffic-hits-alltime-highToday's Don't-Miss, Must-See Video…http://www.tvweek.com/tvbizwire/2015/02/todays-dont-miss-must-see-videoits-36-minutes-long-but-well-worth-the-time-its-mark-cuban-at-a-recode-conference-last-week-in-a-key-part-of-the-discus/
Mark Cuban at a recent re/code conference explains the value of television.Thu, 26 Feb 2015 08:12:00 -0600http://www.tvweek.com/tvbizwire/2015/02/todays-dont-miss-must-see-videoits-36-minutes-long-but-well-worth-the-time-its-mark-cuban-at-a-recode-conference-last-week-in-a-key-part-of-the-discus/U.S. Auto Sales Roar Toward Strongest February Since 2002http://www.autonews.com/article/20150225/RETAIL01/150229901/u-s-auto-sales-roar-toward-strongest-february-since-2002
U.S. auto sales are on pace for the best February since 2002, forecasters say. February is expected to mark the 12th consecutive month of year-over-year gains for the industry.Thu, 26 Feb 2015 08:03:00 -0600http://www.autonews.com/article/20150225/RETAIL01/150229901/u-s-auto-sales-roar-toward-strongest-february-since-2002The Big Four: Crossing the Big Gray Linehttp://www.medialifemagazine.com/the-big-four-crossing-the-big-gray-line/
This year the median age of viewers on the Big Four networks in primetime has crept above 50. Should advertisers still be targeting 18-49s when so many have aged out of this demo?Thu, 26 Feb 2015 08:00:00 -0600http://www.medialifemagazine.com/the-big-four-crossing-the-big-gray-line/Nielsen's Plan To Improve TV Measurement: Progress, Not Perfectionhttp://www.mediapost.com/publications/article/244560/nielsens-plan-to-improve-tv-measurement-progres.html
The changes will enable Nielsen to remove archaic paper diaries from local measurement in a total of 45 markets--the 31 set meter markets, and an additional 14 markets that previously relied on diaries only.Thu, 26 Feb 2015 06:10:00 -0600http://www.mediapost.com/publications/article/244560/nielsens-plan-to-improve-tv-measurement-progres.htmlFox54.com: Nexstar Broadcasting Names Mark Overstreet Vice President and General Manager of Huntsville Station Operationshttp://www.fox54.com/story/28201503/nexstar-broadcasting-names-mark-overstreet-vice-president-and-general-manager-of-huntsville-station-operations
Mark Overstreet has been appointed Vice President and General Manager of WZDX-TV (FOX), digital sub-channels WAMY-TV (MyNetwork TV) and MeTV, as well as the stations' associated digital operations.Thu, 26 Feb 2015 06:05:00 -0600http://www.fox54.com/story/28201503/nexstar-broadcasting-names-mark-overstreet-vice-president-and-general-manager-of-huntsville-station-operationsB&C: Magnes Named WHDH-WLVI Boston GMhttp://www.broadcastingcable.com/news/local-tv/magnes-named-whdh-wlvi-boston-gm/138299
Paul Magnes, WHDH-WLVI Boston director of sales, has been named general manager of the pair. Sunbeam Television owns the station. WHDH-WLVI is an NBC-CW duo.Thu, 26 Feb 2015 06:04:00 -0600http://www.broadcastingcable.com/news/local-tv/magnes-named-whdh-wlvi-boston-gm/138299TVNewsCheck: Media General Pro Forma Rev Up 17% In 4Qhttp://www.tvnewscheck.com/article/83262/media-general-pro-forma-rev-up-17-in-4q
Media General Inc.'s net operating revenue in the fourth quarter grew 97% to $217 million compared to $110 million in the fourth quarter of 2013. For full-year 2014, net operating revenue increased 150% to $675 million, compared to $270 million in 2013.Thu, 26 Feb 2015 06:04:00 -0600http://www.tvnewscheck.com/article/83262/media-general-pro-forma-rev-up-17-in-4qTVNewsCheck: Nexstar 4Q Revenue Up 40%, Year Up 26%http://www.tvnewscheck.com/article/83260/nexstar-4q-revenue-up-40-year-up-26
The TV station group's strong fourth quarter television ad revenue growth was complemented by a 64.6% rise in retransmission fee revenue and a 114.9% increase in digital media revenue.Thu, 26 Feb 2015 06:02:00 -0600http://www.tvnewscheck.com/article/83260/nexstar-4q-revenue-up-40-year-up-26TVNewsCheck: Nexstar 4Q Revenue Up 40%, Year Up 26%http://www.tvnewscheck.com/article/83260/nexstar-4q-revenue-up-40-year-up-26
The TV station group's strong fourth quarter television ad revenue growth was complemented by a 64.6% rise in retransmission fee revenue and a 114.9% increase in digital media revenue.Thu, 26 Feb 2015 06:02:00 -0600http://www.tvnewscheck.com/article/83260/nexstar-4q-revenue-up-40-year-up-26Deadline: Jennifer Salke Re-Ups As NBC Entertainment Presidenthttp://deadline.com/2015/02/jennifer-salke-nbc-entertainment-president-reup-1201380134/
Jennifer Salke will remain at NBC where she had been president of entertainment since July 2011. The network has renewed Salke's current contract, which was set to expire later this year.Thu, 26 Feb 2015 06:02:00 -0600http://deadline.com/2015/02/jennifer-salke-nbc-entertainment-president-reup-1201380134/ Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buyshttp://www.mediapost.com/publications/article/244573/mediaocean-integrates-rentrak-ratings-offers-one.html
Ratings will be accessible directly via Mediaocean's "Spectra OX" spot and network TV platforms, which agencies use to plan, buy, traffic, invoice and pay TV outlets for their advertising buys.Thu, 26 Feb 2015 06:02:00 -0600http://www.mediapost.com/publications/article/244573/mediaocean-integrates-rentrak-ratings-offers-one.htmlTalkinTV: The Buffalo News: Chris Musial headed to WBBZhttp://talkintv.buffalonews.com/2015/02/25/chris-musial-headed-wbbz/
Former Channel 4 General Manager Chris Musial is set to become general manager and vice president of independent station WBBZ.Thu, 26 Feb 2015 06:00:00 -0600http://talkintv.buffalonews.com/2015/02/25/chris-musial-headed-wbbz/TVNewsCheck: Telemundo Launches Immigration Info Sitehttp://www.tvnewscheck.com/article/83249/telemundo-launches-immigration-info-site
Telemundo has launched its new digital immigration website, Participar es Progresar (Participation is Progress), available in Spanish and English. The website provides the latest news and information on immigration and related topics produced by Noticias Telemundo.Thu, 26 Feb 2015 06:00:00 -0600http://www.tvnewscheck.com/article/83249/telemundo-launches-immigration-info-siteTV Everywhere Ad Views Growing Rapidlyhttp://ftp.media.radcity.net/ZSND/issues/February2015/S1901.pdf
Broadcasters' Fall TV shows saw a 67% growth in video ad views from a year ago, with the quarter seeing significant growth for TV Everywhere as authenticated viewing grew 591% year- over-year.Thu, 26 Feb 2015 06:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/February2015/S1901.pdfCord-Cutting Picks Up: 1.4 Million U.S. Households Tuned Out Pay TV Last Yearhttp://variety.com/2015/digital/news/cord-cutting-picks-up-1-4-million-u-s-households-tuned-out-pay-tv-last-year-1201441530/
Factoring in new household formation, roughly 1.4 million American households either canceled pay-TV or never subscribed in a year-over-year industry analysis from Moffett, as of Q4 of 2014.Wed, 25 Feb 2015 09:15:00 -0600http://variety.com/2015/digital/news/cord-cutting-picks-up-1-4-million-u-s-households-tuned-out-pay-tv-last-year-1201441530/NFL, Mandalay Sports Want To Sell Super Bowl Halftime Doc To Broadcast Networkhttp://variety.com/2015/tv/news/nfl-mandalay-sports-want-to-sell-super-bowl-halftime-doc-to-broadcast-network-1201441452/
NFL Media and Mandalay Sports Group hope to sell the initial TV rights to "The Making of a Super Bowl Halftime Show" to one of the NFL's media partners, which include CBS, NBC, Fox and ESPN (and its sibling, ABC).Wed, 25 Feb 2015 09:10:00 -0600http://variety.com/2015/tv/news/nfl-mandalay-sports-want-to-sell-super-bowl-halftime-doc-to-broadcast-network-1201441452/UCLA Hollywood Study: Audiences Favor More Diversity in Movies, TVhttp://variety.com/2015/film/news/ucla-report-audiences-seeking-more-diversity-in-films-tv-1201441464/
According to Darnell Hunt, head of UCLA's Ralph J. Bunche Center, the findings of their new report on diversity in the entertainment industry can be summed up in two words: Diversity sells.Wed, 25 Feb 2015 09:05:00 -0600http://variety.com/2015/film/news/ucla-report-audiences-seeking-more-diversity-in-films-tv-1201441464/'12 Years a Slave' Scribe John Ridley Sets Daring Sights on TV With 'American Crime'http://variety.com/2015/tv/news/john-ridley-american-crime-12-years-a-slave-1201440642/
Last year after receiving an Oscar for "12 Years a Slave," John Ridley flew to Austin to film ABC's "American Crime," a television show he hopes will change the way we think about race today.Wed, 25 Feb 2015 09:01:00 -0600http://variety.com/2015/tv/news/john-ridley-american-crime-12-years-a-slave-1201440642/Broadcasters Find Ally In Ad Tax Fighthttp://www.insideradio.com/Article.asp?id=2898543&spid=32061#.VO4yIS7ruar
A proposal to change how businesses can write-off advertising expenses brought leap-to-the-feet unity during the NAB State Leadership Conference.Wed, 25 Feb 2015 09:00:00 -0600http://www.insideradio.com/Article.asp?id=2898543&spid=32061#.VO4yIS7ruar New Media General Set For New Media Worldhttp://www.tvnewscheck.com/article/83228/new-media-general-set-for-new-media-world
The combination of the financial acumen of hedge-fund investor Soohyung Kim and the operational expertise of CEO Vincent Sandusky is transforming an old media firm into a forward-looking TV broadcaster.Wed, 25 Feb 2015 08:17:00 -0600http://www.tvnewscheck.com/article/83228/new-media-general-set-for-new-media-worldRaycom Media Stations to Air Selma Anniversary Specialhttp://www.raycommedia.com/news/150225.htm
Fifty years after central Alabama took center stage in the battle for equal voting rights, Montgomery based Raycom Media's 42 stations will air a one-hour documentary to honor the Selma Voting Rights Movement.Wed, 25 Feb 2015 08:10:00 -0600http://www.raycommedia.com/news/150225.htmLiving Up To Its Title, 'Modern Family'http://www.medialifemagazine.com/modern-family-lives-up-to-its-title/
New Modern Family episode takes place entirely in the virtual world -- no scenes with actual people. Instead, it all plays out on various mobile or computer screens: an iPhone 6, iPad and MacBook Pro.Wed, 25 Feb 2015 08:00:00 -0600http://www.medialifemagazine.com/modern-family-lives-up-to-its-title/Cox Media Partners With TubeMogul For Web Video Ad Saleshttp://blogs.wsj.com/cmo/2015/02/24/cox-media-partners-with-tubemogul-for-web-video-ad-sales/
Cox Media and TubeMogul have entered a unique partnership that will enable ad buyers to purchase linear TV ads and Web video ads via the same digital interface.Wed, 25 Feb 2015 07:45:00 -0600http://blogs.wsj.com/cmo/2015/02/24/cox-media-partners-with-tubemogul-for-web-video-ad-sales/Hispanic Consumers Are the "Foundation" for Beauty Category Saleshttp://www.nielsen.com/us/en/insights/news/2015/hispanic-consumers-are-the-foundation-for-beauty-category-sales.html
Hispanic spending in seven key beauty categories grew year-over-year. As a result, Latinos, who represent about 17% of U.S. population, are becoming more important to health care and beauty.Wed, 25 Feb 2015 07:40:00 -0600http://www.nielsen.com/us/en/insights/news/2015/hispanic-consumers-are-the-foundation-for-beauty-category-sales.htmlComcast's NBCUniversal Calls for Better Audience Measurementhttp://www.wsj.com/articles/comcast-profit-edges-higher-on-broadband-business-services-strength-1424779263
Some 70% of views garnered by NBC's "The Tonight Show" occur online and aren't counted in traditional TV ratings, underscoring the pressures facing TV networks across the board.Wed, 25 Feb 2015 07:30:00 -0600http://www.wsj.com/articles/comcast-profit-edges-higher-on-broadband-business-services-strength-1424779263And Awaaay We Go! TVWeek Gets a New Ownerhttp://www.tvweek.com/tvbizwire/2015/02/and-awaaay-we-go-tvweek-gets-a-new-owner/
After 32 years of publishing by Crain Communications Inc., first in print and then online, TVWeek.com is changing owners.Wed, 25 Feb 2015 07:18:00 -0600http://www.tvweek.com/tvbizwire/2015/02/and-awaaay-we-go-tvweek-gets-a-new-owner/Talking Automation, Programmatic and TV with Julian Zilberbrand of ZenithOptimediahttp://www.mediabizbloggers.com/rubicon-project/Talking-Automation-Programmatic-and-TV-with-Julian-Zilberbrand-of-ZenithOptimedia----The-Jay-Sears-Interview.html
Third in a series of interviews with leading buyers titled "Automation, Programmatic and TV" moderated by Jay Sears at the Cantor Fitzgerald's 2nd Annual Internet/Technology Conference.Wed, 25 Feb 2015 07:10:00 -0600http://www.mediabizbloggers.com/rubicon-project/Talking-Automation-Programmatic-and-TV-with-Julian-Zilberbrand-of-ZenithOptimedia----The-Jay-Sears-Interview.htmlHow's the Media Industry These Days? Confused.http://recode.net/2015/02/24/hows-the-media-industry-these-days-confused/
Mark Cuban, speaking at the Code/Media conference, said traditional TV is still dominant, that it will be so for a long time, and challenged many of the assumptions media companies make about user preferences.Wed, 25 Feb 2015 07:00:00 -0600http://recode.net/2015/02/24/hows-the-media-industry-these-days-confused/This Could be a Decent Upfront After Allhttp://www.medialifemagazine.com/this-could-be-a-decent-upfront-after-all/
Scatter pricing soared in January, reflecting strong demand.Wed, 25 Feb 2015 07:00:00 -0600http://www.medialifemagazine.com/this-could-be-a-decent-upfront-after-all/Local Broadcast TV's Integral Role in American Culturehttp://thehill.com/blogs/congress-blog/technology/233530-local-broadcast-tvs-integral-role-in-american-culture
The ability of local broadcast TV stations to serve our nation's local communities rests on the existence of viable revenue streams that Congress has traditionally made available to promote local television service.Tue, 24 Feb 2015 08:10:00 -0600http://thehill.com/blogs/congress-blog/technology/233530-local-broadcast-tvs-integral-role-in-american-culturePolitical Advertising: More Revenue, Still Some Headaches For TV Stationshttp://www.mediapost.com/publications/article/244427/political-advertising-more-revenue-still-some-he.html
The projected $5 billion would amount to 25% of some $21 billion in total local TV revenue in 2016, according to a number of estimates.Tue, 24 Feb 2015 08:01:00 -0600http://www.mediapost.com/publications/article/244427/political-advertising-more-revenue-still-some-he.htmlTalking Automation, Programmatic and TV with Jeff Dow of Starcom MediaVest Grouphttp://www.mediabizbloggers.com/rubicon-project/Talking-Automation-Programmatic-and-TV-with-Jeff-Dow-of-Starcom-MediaVest-Group----The-Jay-Sears-Interview.html
The executives in this series discussed Automation, Programmatic and TV with Jay Sears, SVP Marketplace Development of Rubicon Project at the Cantor Fitzgerald's 2nd Annual Internet/Technology Conference.Tue, 24 Feb 2015 08:00:00 -0600http://www.mediabizbloggers.com/rubicon-project/Talking-Automation-Programmatic-and-TV-with-Jeff-Dow-of-Starcom-MediaVest-Group----The-Jay-Sears-Interview.htmlThe Wall Street Journal: Cox Media Partners With TubeMogul For Web Video Ad Saleshttp://blogs.wsj.com/cmo/2015/02/24/cox-media-partners-with-tubemogul-for-web-video-ad-sales/
Cox's local ad sales force will use TubeMogul's tools and software to help local advertisers in markets like San Diego, Phoenix and Las Vegas reach larger audiences by coupling TV ads with local Web video ads.Tue, 24 Feb 2015 07:10:00 -0600http://blogs.wsj.com/cmo/2015/02/24/cox-media-partners-with-tubemogul-for-web-video-ad-sales/Soapbox Derby: Social Causes Ranked High With Oscar Audiencehttp://www.mediapost.com/publications/article/244303/soapbox-derby-social-causes-ranked-high-with-osca.html
Post-Oscar analysis of social media posts during the telecast shows that people like it when stars speak on social issues, but pale next to entertainment highlights.Tue, 24 Feb 2015 07:10:00 -0600http://www.mediapost.com/publications/article/244303/soapbox-derby-social-causes-ranked-high-with-osca.htmlTVNewsCheck: NBC Broadcast TV Rev Up for 4Q, Full Yearhttp://www.tvnewscheck.com/article/83190/nbc-broadcast-tv-rev-up-for-4q-full-year
Increased ad sales and retransmission consent money push 4Q revenue up almost 4% to $2.3 billion and full year revenue up 8% to $8.5 billion.Tue, 24 Feb 2015 07:05:00 -0600http://www.tvnewscheck.com/article/83190/nbc-broadcast-tv-rev-up-for-4q-full-yearABC Celebrates Oscars Numbershttp://ftp.media.radcity.net/ZSND/issues/February2015/S7650.pdf#page=2
ABC's 2015 broadcast of The Oscars drew an average audience of 36.6 million Total Viewers and earned a 10.8 rating among Adults 18-49, based on Nielsen's time-zone adjusted overnights.Tue, 24 Feb 2015 07:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/February2015/S7650.pdf#page=2How Viewability Will Play a Role in the TV Upfronthttp://adage.com/article/special-report-tv-upfront/viewability-play-a-role-tv-upfront/297269/
TV networks are getting ready to wield a new weapon against their up-and-coming digital rivals: questions about how many online ads consumers actually see.Tue, 24 Feb 2015 07:00:00 -0600http://adage.com/article/special-report-tv-upfront/viewability-play-a-role-tv-upfront/297269/Local TV's Best Friend? The Kochshttp://www.bloombergview.com/articles/2015-02-20/koch-brothers-political-ad-spending-aid-local-tv-broadcasters
The Koch brothers are planning to spend $889 million on the 2016 political campaign. Political spending in this country mainly means one thing--buying airtime on local TV.Mon, 23 Feb 2015 07:00:00 -0600http://www.bloombergview.com/articles/2015-02-20/koch-brothers-political-ad-spending-aid-local-tv-broadcastersBetter Will Always Outweigh Perfect In Audience Targetinghttp://www.mediapost.com/publications/article/244207/better-will-always-outweigh-perfect-in-audience-ta.html
The mission to understand the relationship between TV advertising and business outcomes has not changed, however the tactics that were once thought tried-and-true are up for reinterpretation.Fri, 20 Feb 2015 08:15:00 -0600http://www.mediapost.com/publications/article/244207/better-will-always-outweigh-perfect-in-audience-ta.htmlMcDonald's 'Pay With Lovin' Pays Off In WOM, Intenthttp://www.mediapost.com/publications/article/244104/mcdonalds-pay-with-lovin-pays-off-in-wom-inten.html
McDonald's' word-of-mouth reached its second-highest levels in about 18 months at the end of the two weeks following the Super Bowl.Fri, 20 Feb 2015 08:05:00 -0600http://www.mediapost.com/publications/article/244104/mcdonalds-pay-with-lovin-pays-off-in-wom-inten.htmlAutomated Advertising: Get With The Programhttp://www.tvnewscheck.com/article/83121/automated-advertising-get-with-the-program
A look at how automated buying for spot TV is changing into something new, designed to meet the needs of both buyers and sellers.Fri, 20 Feb 2015 07:00:00 -0600http://www.tvnewscheck.com/article/83121/automated-advertising-get-with-the-programOscars Stay On-Brand As TV's 'Ladies' Night'http://www.mediapost.com/publications/article/244197/oscars-stays-on-brand-as-tvs-ladies-night.html
Television's biggest non-sporting event of the year -- more than 60% of its audience has historically been female, and savvy advertisers know it.Fri, 20 Feb 2015 05:00:00 -0600http://www.mediapost.com/publications/article/244197/oscars-stays-on-brand-as-tvs-ladies-night.htmlNielsen Moves Ahead On TV-Ratings Upgradeshttp://www.multichannel.com/news/technology/nielsen-moves-ahead-local-tv-improvements/388150
Nielsen is spelling out details about improvements it will make to its local-market TV panels and its National People Meter ratings.Thu, 19 Feb 2015 08:14:00 -0600http://www.multichannel.com/news/technology/nielsen-moves-ahead-local-tv-improvements/388150 CMOs Plan to Boost Marketing Budgets by 9% This Yearhttp://adage.com/article/btob/cmos-plan-boost-marketing-budgets-9-year/297213/
Buoyed by optimism about the U.S. economy, CMOs said they plan to increase marketing budgets by an average of 8.7% this year, according to the semi-annual CMO Survey.Thu, 19 Feb 2015 08:00:00 -0600http://adage.com/article/btob/cmos-plan-boost-marketing-budgets-9-year/297213/Odds Now Favor Competition in U.S. TV Ratingshttp://www.mediabizbloggers.com/media-biz-bloggers/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-7--Bill-Harvey.html
In the 7th installment, Bill Harvey considers what each of the TV measurement players will be doing in the near future based on a combination of their announcements and MediaBizBloggers speculations.Thu, 19 Feb 2015 08:00:00 -0600http://www.mediabizbloggers.com/media-biz-bloggers/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-7--Bill-Harvey.htmlWhy Multichannel TV Subscribers Won't Go OTT-Onlyhttp://www.emarketer.com/Article/Why-Multichannel-TV-Subscribers-Wont-Go-OTT-Only/1012071
Multiplatform TV viewers with multichannel services cited several advantages to not relying solely on OTT video, according to a study by Horowitz Research.Thu, 19 Feb 2015 07:10:00 -0600http://www.emarketer.com/Article/Why-Multichannel-TV-Subscribers-Wont-Go-OTT-Only/1012071Here are the Shows Rich People Like http://www.medialifemagazine.com/here-are-the-shows-rich-people-like/
People with money to spend are people advertisers really want to connect with. Knowing what those people are watching TV is a good place to begin.Thu, 19 Feb 2015 07:05:00 -0600http://www.medialifemagazine.com/here-are-the-shows-rich-people-like/Cable Speeds Up Shows To Fit In More Adshttp://www.wsj.com/articles/cable-tv-shows-are-sped-up-to-squeeze-in-more-ads-1424301320
Munchkin voices get higher in 'Wizard of Oz'; worries grow about commercial clutter.Thu, 19 Feb 2015 07:05:00 -0600http://www.wsj.com/articles/cable-tv-shows-are-sped-up-to-squeeze-in-more-ads-1424301320Multichannel: ABC News Launches on Xbox Onehttp://www.multichannel.com/news/technology/abc-news-launches-xbox-one/388142
ABC News has launched on the Xbox One, becoming the first U.S. news app to take residence on the gaming console.Thu, 19 Feb 2015 07:05:00 -0600http://www.multichannel.com/news/technology/abc-news-launches-xbox-one/388142Why Network News Still Mattershttp://www.nytimes.com/2015/02/19/upshot/why-network-news-still-matters.html?_r=0
More Americans turn to the network evening news to find out what's happening than to any other type of news except for local news.Thu, 19 Feb 2015 07:00:00 -0600http://www.nytimes.com/2015/02/19/upshot/why-network-news-still-matters.html?_r=0B&C: NBC Owned Stations Add Live Streams to TV Everywhere Apphttp://www.broadcastingcable.com/news/local-tv/nbc-owned-stations-add-live-streams-tv-everywhere-app/138077
NBCUniversal Owned Television Stations has launched live viewing on its local apps, allowing consumers in the group's owned markets with a cable, satellite or telco subscription to watch their NBC station on a computer, tablet or smartphone.Thu, 19 Feb 2015 07:00:00 -0600http://www.broadcastingcable.com/news/local-tv/nbc-owned-stations-add-live-streams-tv-everywhere-app/138077TVNewsCheck: Sinclair 4Q Revenue Rises 43.5%http://www.tvnewscheck.com/article/83063/sinclair-4q-revenue-rises-435
The quarterly increase to $614 million is due to acquisitions, political advertising, retransmission consent fees and the group's digital platform. For the full year, revenues increased 45% to $1.977 billion.Thu, 19 Feb 2015 07:00:00 -0600http://www.tvnewscheck.com/article/83063/sinclair-4q-revenue-rises-435MarketWatch: Scripps Networks Interactive appoints new Chief Revenue Officer http://www.marketwatch.com/story/scripps-networks-interactive-appoints-new-chief-revenue-officer-2015-02-19
Scripps Networks Interactive has promoted its head advertising sales executive Steve Gigliotti to chief revenue officer, with overall responsibility for all of the company's monetization streams.Thu, 19 Feb 2015 07:00:00 -0600http://www.marketwatch.com/story/scripps-networks-interactive-appoints-new-chief-revenue-officer-2015-02-19CBS Primetime Clocks More Viewers Now Than In '03-'04 TV Seasonhttp://deadline.com/2015/02/cbs-ratings-primetime-2014-2015-nielsen-the-big-bang-theory-1201376283/
As multi-platform viewing grows, broadcast networks have rallied their audiences and are seeing "meaningful gains." The CBS primetime lineup, for example, is delivering more viewers than 11 years ago.Thu, 19 Feb 2015 07:00:00 -0600http://deadline.com/2015/02/cbs-ratings-primetime-2014-2015-nielsen-the-big-bang-theory-1201376283/NRF Forecasts Retail Sales to Increase 4.1% Over Last Yearhttps://nrf.com/media/press-releases/nrf-forecasts-retail-sales-increase-41-over-last-year
The National Retail Federation's 2015 retail industry sales economic forecast projections.Wed, 18 Feb 2015 08:20:00 -0600https://nrf.com/media/press-releases/nrf-forecasts-retail-sales-increase-41-over-last-yearVidea Taps Cox Vets To Drive Adoptionhttp://www.tvnewscheck.com/article/83053/videa-taps-cox-vets-to-drive-adoption
The automated ad firm chooses former Cox Reps execs for their advertising sales, planning and buying experience coupled with deep agency and local television relationships.Wed, 18 Feb 2015 08:15:00 -0600http://www.tvnewscheck.com/article/83053/videa-taps-cox-vets-to-drive-adoptionPlans for TargetExpress in St. Paul Take Shapehttp://www.startribune.com/blogs/292286231.html
Personalization and localization of stores will be a big part of Target's strategy going forward.Wed, 18 Feb 2015 08:12:00 -0600http://www.startribune.com/blogs/292286231.htmlCadillac's Oscar Ad Channels Teddy Roosevelthttp://www.freep.com/story/money/cars/general-motors/2015/02/18/cadillac-oscars-commercial/23571527/
Cadillac's new president is intent on doubling the scope of the brand's product lineup and doubling its global sales by 2020.Wed, 18 Feb 2015 08:05:00 -0600http://www.freep.com/story/money/cars/general-motors/2015/02/18/cadillac-oscars-commercial/23571527/The Academy Awards Strike Gold Again! http://kantarmedia.us/press/academy-awards-strike-gold-continued-revenue-growth
Higher rates and more ads contribute to revenue gains for Hollywood's biggest night. New advertisers join long-time participants for continued revenue growth.Wed, 18 Feb 2015 07:10:00 -0600http://kantarmedia.us/press/academy-awards-strike-gold-continued-revenue-growthTVNewsCheck: Debbie Bush Named VP-GM Of WXIXhttp://www.tvnewscheck.com/article/83075/debbie-bush-named-vpgm-of-wxix
Raycom Media-owned Fox affil WXIX Cincinnati, Ohio (DMA 36), today named Debbie Bush vice president and general manager. She succeeds William Lanesey, who left earlier this month.Wed, 18 Feb 2015 07:00:00 -0600http://www.tvnewscheck.com/article/83075/debbie-bush-named-vpgm-of-wxix #SNL40 Was the Kind of Cultural Milestone Only Broadcast TV Can Providehttp://www.mediabizbloggers.com/ed-martin/SNL40-Was-the-Kind-of-Cultural-Milestone-Only-Broadcast-TV-Can-Provide--Ed-Martin.html
For millions of people, watching this program as it happened with friends and/or family was an experience they will never forget.Wed, 18 Feb 2015 07:00:00 -0600http://www.mediabizbloggers.com/ed-martin/SNL40-Was-the-Kind-of-Cultural-Milestone-Only-Broadcast-TV-Can-Provide--Ed-Martin.htmlTelevision Antennas Making a Comebackhttp://cjonline.com/news/2015-02-14/television-antennas-making-comeback
Topekans finding dozens of channels available for free over-the-air.Tue, 17 Feb 2015 07:15:00 -0600http://cjonline.com/news/2015-02-14/television-antennas-making-comeback50 Percent Of Ad Agencies Not Sure They're Getting Good ROI From Online Video Adshttp://marketingland.com/50-percent-ad-agencies-not-sure-theyre-getting-good-roi-online-video-ads-118388
Half of those already doing online video ads aren't sure if they're getting good value from those purchases, according to a recent survey by Strata Marketing,Tue, 17 Feb 2015 07:10:00 -0600http://marketingland.com/50-percent-ad-agencies-not-sure-theyre-getting-good-roi-online-video-ads-118388TVNewsCheck: Tanya Van Pool Named NAB VP Researchhttp://www.tvnewscheck.com/article/82985/tanya-van-pool-named-nab-vp-research
Tanya Van Pool has been named vice president of research for the National Association of Broadcasters. Van Pool takes over as head of NAB research, a division of the NAB communications department, in a position held previously by Sharon Warden, who retired from the organization at the end of 2014.Van Pool will report to Ann Marie Cumming, senior vice president, communications.Tue, 17 Feb 2015 07:00:00 -0600http://www.tvnewscheck.com/article/82985/tanya-van-pool-named-nab-vp-researchHuge Ratings Win for NBC Sunday Night with Its 'Saturday Night Live 40th Anniversary Special:" 23 Million Viewers Tuned In.http://www.tvweek.com/tvbizwire/2015/02/huge-win-for-nbc-sunday-night-with-its-saturday-night-live-40th-anniversary-special-23-million-viewers-tuned-in-very-impressive-stats-in-the-fast-national-ratings/
Check out the very impressive stats in the Fast National Ratings.Tue, 17 Feb 2015 07:00:00 -0600http://www.tvweek.com/tvbizwire/2015/02/huge-win-for-nbc-sunday-night-with-its-saturday-night-live-40th-anniversary-special-23-million-viewers-tuned-in-very-impressive-stats-in-the-fast-national-ratings/Diginets Are Gaining Market Share and Top Advertisers http://www.adweek.com/news/television/why-leave-it-beaver-has-stations-seeing-green-162972
Why Leave It to Beaver has stations seeing green. A new wave of channels is stealing a page from cable.Tue, 17 Feb 2015 07:00:00 -0600http://www.adweek.com/news/television/why-leave-it-beaver-has-stations-seeing-green-162972Super Bowl Ads Work For Autohttp://ftp.media.radcity.net/ZSND/issues/February2015/S4064.pdf#page=3
It's been a few weeks since we saw this year's crop of automotive spots on the Super Bowl and the verdict is in: the ads work.Tue, 17 Feb 2015 06:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/February2015/S4064.pdf#page=3Whole Foods Posts Record Sales, Plans More Storeshttp://supermarketnews.com/financial-performance/whole-foods-posts-record-sales-plans-more-stores
Whole Foods Market expects to open between 38 and 42 new stores this year, and the chain's strategic initiatives include the launch of a national "values matter" brand campaign in TV and print.Fri, 13 Feb 2015 13:34:00 -0600http://supermarketnews.com/financial-performance/whole-foods-posts-record-sales-plans-more-storesForecast: Retail Industry To Generate Strongest Growth In Four Yearshttp://www.forbes.com/sites/barbarathau/2015/02/12/forecast-retail-industry-to-generate-strongest-growth-in-four-years/
Consumers will be in the mood to shop: This year, the retail industry will generate its most robust annual growth since 2011, according to The National Retail Federation.Fri, 13 Feb 2015 13:30:00 -0600http://www.forbes.com/sites/barbarathau/2015/02/12/forecast-retail-industry-to-generate-strongest-growth-in-four-years/The New York Times: David Carr, Times Critic and Champion of Media, Dies at 58http://www.nytimes.com/2015/02/13/business/media/david-carr-media-equation-columnist-for-the-times-is-dead-at-58.html
David Carr, a writer who wriggled away from the demon of drug addiction to become an unlikely name-brand media columnist at The New York Times, and the star of a documentary about the newspaper, died on Thursday in Manhattan. He was 58.Fri, 13 Feb 2015 10:23:00 -0600http://www.nytimes.com/2015/02/13/business/media/david-carr-media-equation-columnist-for-the-times-is-dead-at-58.htmlNBC Rolls Out New Saturday Night Live App For 40th Anniversary http://blogs.wsj.com/cmo/2015/02/12/nbc-rolls-out-new-saturday-night-live-app-for-40th-anniversary/
NBC on Thursday is set to unveil a new "Saturday Night Live" dedicated mobile app. The app delivers ads based on how long a session a person enjoys, not how many videos they sift through.Fri, 13 Feb 2015 10:00:00 -0600http://blogs.wsj.com/cmo/2015/02/12/nbc-rolls-out-new-saturday-night-live-app-for-40th-anniversary/Odds Now Favor Competition in U.S. TV Ratings: Part 6 - Bill Harvey http://www.mediabizbloggers.com/bill-harvey/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-6--Bill-Harvey.html
This multi-part series explores why competition in TV audience measurement, never possible before, is now likely. Part 6 provides an assessment of what each player does best.Fri, 13 Feb 2015 09:30:00 -0600http://www.mediabizbloggers.com/bill-harvey/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-6--Bill-Harvey.htmlB&C: Quincy's Oakley Named NBC Affiliates Board Chairmanhttp://www.broadcastingcable.com/news/local-tv/quincy-s-oakley-named-nbc-affiliates-board-chairman/137927#.VNuZL9x56K0.twitter
Ralph Oakley, president and CEO of Quincy Newspapers, Inc. (QNI), is the new chairman of the NBC affiliates board. He succeeds James Conschafter, who stepped down as Media General VP of broadcast markets at the end of 2014, and passed along his board chair duties with the NBC affiliates as well.Fri, 13 Feb 2015 07:33:00 -0600http://www.broadcastingcable.com/news/local-tv/quincy-s-oakley-named-nbc-affiliates-board-chairman/137927#.VNuZL9x56K0.twitterCBS's Moonves: Next Year's Super Bowl Ads Will Get 'North of $5 Million'http://adage.com/article/special-report-super-bowl/cbs-s-moonves-super-bowl-ads-north-5-million/297128/
CBS Chairman Les Moonves is still bullish on broadcast: "Network TV cannot be replaced…The pacing of broadcast advertising has been building week in and week out."Fri, 13 Feb 2015 07:31:00 -0600http://adage.com/article/special-report-super-bowl/cbs-s-moonves-super-bowl-ads-north-5-million/297128/America's News Anchors are Less Recognizable Now, But Network News is Still Alivehttp://www.pewresearch.org/fact-tank/2015/02/12/americas-news-anchors-are-less-recognizable-now-but-network-news-is-still-alive/
Just as many Americans today get news from watching local TV as from a digital device, beating low numbers for cable and newspapers, according to a Pew Research survey.Fri, 13 Feb 2015 07:30:00 -0600http://www.pewresearch.org/fact-tank/2015/02/12/americas-news-anchors-are-less-recognizable-now-but-network-news-is-still-alive/TVNewsCheck: RF Engineer Hutter Cavell Honored by TVNhttp://www.tvnewscheck.com/article/82857/rf-engineer-hutter-cavell-honored-by-tvn
Lucinda Hutter Cavell, senior engineer and practice manager at Cavell Mertz & Associates, is the recipient of TVNewsCheck's fifth annual Women in Technology Leadership Award, which will be presented during the NAB Show in April.Fri, 13 Feb 2015 07:29:00 -0600http://www.tvnewscheck.com/article/82857/rf-engineer-hutter-cavell-honored-by-tvnSling TV: Little Market Awareness, Lots of Confusion with Slingboxhttp://variety.com/2015/digital/news/sling-tv-little-market-awareness-lots-of-confusion-with-slingbox-1201429041/
The over-the-top TV revolution has begun with Dish's Sling TV in the marketplace, but the results of a new survey suggest tepid initial interest in the product.Fri, 13 Feb 2015 07:28:00 -0600http://variety.com/2015/digital/news/sling-tv-little-market-awareness-lots-of-confusion-with-slingbox-1201429041/Diginets' Future May Just Be Nowhttp://www.broadcastingcable.com/news/local-tv/diginets-future-may-just-be-now/137823
More and more multicast networks are fighting for space on subchannels and cable--and in viewers' hearts.Fri, 13 Feb 2015 07:26:00 -0600http://www.broadcastingcable.com/news/local-tv/diginets-future-may-just-be-now/137823SVoD Users Still Want Broadcast TVhttp://advanced-television.com/2015/02/06/svod-users-still-want-broadcast-tv/
The overwhelming majority of multiplatform viewers who have both multichannel service and OTT SVoD services are not ready to give up easy access to broadcast programming.Fri, 13 Feb 2015 07:18:00 -0600http://advanced-television.com/2015/02/06/svod-users-still-want-broadcast-tv/TV's New Math: Networks Crunch Their Own Ratings to Track Multiplatform Viewinghttp://variety.com/2015/tv/features/broadcast-nets-move-closer-to-developing-ratings-that-consider-auds-delayed-viewing-habits-1201430321/
Broadcast and cable networks alike are becoming more aggressive in disseminating viewership data that is cobbled together from many sources -- from traditional Nielsen numbers to cable VOD-playback stats to a range of methods for tracking streaming activity.Fri, 13 Feb 2015 07:17:00 -0600http://variety.com/2015/tv/features/broadcast-nets-move-closer-to-developing-ratings-that-consider-auds-delayed-viewing-habits-1201430321/Clark County Inmates to Get Life-Changing Televisionhttp://wdtn.com/2015/02/08/clark-county-inmates-to-get-life-changing-television/
The Clark County Jail Chaplaincy is creating a new broadcast to be aired exclusively inside the jail in what creators call life-changing television.Fri, 13 Feb 2015 07:15:00 -0600http://wdtn.com/2015/02/08/clark-county-inmates-to-get-life-changing-television/'Viera' Could Go Live to Bolster Ratingshttp://www.tvnewscheck.com/article/82906/viera-could-go-live-to-bolster-ratings
Meredith Vieira is testing a range of possible changes, from airing live to adding a panel of recurring guests.Fri, 13 Feb 2015 07:10:00 -0600http://www.tvnewscheck.com/article/82906/viera-could-go-live-to-bolster-ratingsBizBuzz: WTVA sale complete; new general manager namedhttp://bizbuzz.djournal.com/2015/02/11/wtva-sale-complete-new-general-manager-named/
WTVA's sale to Atlanta-based Heartland Media was completed today, and a new general manager also was named. New GM Dan Modisett is a 40-year television industry veteran. He spent his last 30 years as GM at Jackson's WLBT, where he retired in December.Fri, 13 Feb 2015 07:00:00 -0600http://bizbuzz.djournal.com/2015/02/11/wtva-sale-complete-new-general-manager-named/BizBuzz: WTVA sale complete; new general manager namedhttp://bizbuzz.djournal.com/2015/02/11/wtva-sale-complete-new-general-manager-named/
WTVA's sale to Atlanta-based Heartland Media was completed today, and a new general manager also was named. New GM Dan Modisett is a 40-year television industry veteran. He spent his last 30 years as GM at Jackson's WLBT, where he retired in December.Fri, 13 Feb 2015 07:00:00 -0600http://bizbuzz.djournal.com/2015/02/11/wtva-sale-complete-new-general-manager-named/1927 | 'Commercial Use in Doubt,' The Times Said. About Televisionhttp://www.nytimes.com/times-insider/2015/02/12/1927-commercial-use-in-doubt-the-times-said-about-television/?_r=0
The impending departure of Jon Stewart and the temporary ouster of Brian Williams were reminders this week -- as if any more were needed -- of television's enduring power and reach, even in the Internet era.Thu, 12 Feb 2015 08:18:00 -0600http://www.nytimes.com/times-insider/2015/02/12/1927-commercial-use-in-doubt-the-times-said-about-television/?_r=0Fox, Telemundo Get World Cup Through 2026http://www.tvnewscheck.com/article/82966/fox-telemundo-get-world-cup-through-2026
FIFA announced today that it has extended U.S. media rights agreements with Fox and NBC's Universal's Telemundo through the 2026 World Cup. No financial figures were released.Thu, 12 Feb 2015 08:15:00 -0600http://www.tvnewscheck.com/article/82966/fox-telemundo-get-world-cup-through-2026Survey: America's favorite TV shows are not what you thinkhttp://www.ew.com/article/2015/02/11/survey-americas-favorite-tv-shows-are-not-what-you-think-0?nsdf
The results of Harris Poll's recent survey on current favorite TV shows contain many titles from Nielsen's most-watched list, yet the entire rundown of answers might surprise you.Thu, 12 Feb 2015 07:00:00 -0600http://www.ew.com/article/2015/02/11/survey-americas-favorite-tv-shows-are-not-what-you-think-0?nsdf'I Want to Pull My Gun,' KHOU Gives Activist New Perspectivehttp://www.adweek.com/tvspy/i-want-to-pull-my-gun-khou-gives-activist-new-perspective/141195
Sometimes a TV station does something that transcends the search for better ratings, tells a story that has impact, can maybe, possibly, somehow, start a real conversation about a real problem.Wed, 11 Feb 2015 07:14:00 -0600http://www.adweek.com/tvspy/i-want-to-pull-my-gun-khou-gives-activist-new-perspective/141195 Automated Sales Could Revolutionize Spot TVhttp://www.tvnewscheck.com/article/82858/automated-sales-could-revolutionize-spot-tv
There's a growing interest among broadcasters in automated selling that has evolved from wary to cautiously optimistic over the past year.Wed, 11 Feb 2015 07:10:00 -0600http://www.tvnewscheck.com/article/82858/automated-sales-could-revolutionize-spot-tvTensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meetinghttp://adage.com/article/digital/tensions-run-high-advertisers-publishers-discuss-fraud/297063/
If digital ad fraud is not addressed better within a year, marketers may take their money back and move it to TV and other traditional media.Wed, 11 Feb 2015 07:00:00 -0600http://adage.com/article/digital/tensions-run-high-advertisers-publishers-discuss-fraud/297063/The Broadcast Shows Women Love http://www.medialifemagazine.com/the-broadcast-shows-that-women-love/
The takeaway: Women like shows that are over the top and really sexy.Wed, 11 Feb 2015 07:00:00 -0600http://www.medialifemagazine.com/the-broadcast-shows-that-women-love/ABC Sells Out Spots In Oscar Telecasthttp://www.broadcastingcable.com/news/currency/abc-sells-out-spots-oscar-telecast/137881
ABC said it sold out all of the commercials for the 87th Oscar broadcast. Sources said 30-second spots were priced at about $2 million for the Academy Awards.Tue, 10 Feb 2015 09:00:00 -0600http://www.broadcastingcable.com/news/currency/abc-sells-out-spots-oscar-telecast/137881The iTV Doctor Is In! Can TabletTV Save Broadcast Television?http://www.itvt.com/itv_doctor/10358/itv-doctor-can-tablettv-save-broadcast-television
No license fees. No retransmission issues. No thorny business negotiations. Just free, Over The Air (OTA) broadcast network television. Remember broadcast network television? They're the guys with The Good Stuff!Tue, 10 Feb 2015 07:00:00 -0600http://www.itvt.com/itv_doctor/10358/itv-doctor-can-tablettv-save-broadcast-televisionIn a Few Years, Sweeps Could be Historyhttp://www.medialifemagazine.com/years-sweeps-history/
The adoption of local people meters, which began more than a decade ago, has helped turn sweeps into an afterthought. But the changing habits of TV viewers have also made sweeps less important.Tue, 10 Feb 2015 07:00:00 -0600http://www.medialifemagazine.com/years-sweeps-history/It's Vital To Think Beyond TV's Linear Rootshttp://www.tvnewscheck.com/article/82804/its-vital-to-think-beyond-tvs-linear-roots
Local promotions departments are showing that stations' ability to create cross-platform promotions to drive viewers to advertiser digital storefronts, also effectively delivers audiences their own digital content.Fri, 06 Feb 2015 08:10:00 -0600http://www.tvnewscheck.com/article/82804/its-vital-to-think-beyond-tvs-linear-rootsHorizon Media Adds Rentrak's TV Ratingshttp://www.tvnewscheck.com/article/82813/horizon-media-adds-rentraks-tv-ratings
Horizon Media has added Rentrak's full suite of TV ratings services, including national, local and on demand, to boost its television targeting, planning and buying.Fri, 06 Feb 2015 08:05:00 -0600http://www.tvnewscheck.com/article/82813/horizon-media-adds-rentraks-tv-ratingsSurvey: Multiplatform Viewers Cite Importance of Broadcast Networkshttp://www.broadcastingcable.com/news/technology/survey-multiplatform-viewers-cite-importance-broadcast-networks/137728
75% of multiple platform TV watchers say it is a top reason for having a multichannel service, according to Horowitz Research.Fri, 06 Feb 2015 08:00:00 -0600http://www.broadcastingcable.com/news/technology/survey-multiplatform-viewers-cite-importance-broadcast-networks/137728FourthWall Media to Share Set-Top Data With SMGhttp://www.multichannel.com/news/advertising/fourthwall-media-share-set-top-data-smg/387687
The integration will enable SMG's clients to create more precisely targeted campaigns and maximize their media buying budgets, the agency said.Fri, 06 Feb 2015 08:00:00 -0600http://www.multichannel.com/news/advertising/fourthwall-media-share-set-top-data-smg/387687Super Bowl and 2015 NFL Playoffs Ratings Confirm Viewers Overwhelmingly Rely on Local Broadcast Television for Live Sports Eventshttp://www.bloomberg.com/research/markets/news/article.asp?docKey=600-201502031337BIZWIRE_USPRX____BW6459-1
TVB analysis of playoffs and the 'Big Game' identifies tremendous advertising opportunities with viewing in local markets -- again besting network ratings.Thu, 05 Feb 2015 13:00:00 -0600http://www.bloomberg.com/research/markets/news/article.asp?docKey=600-201502031337BIZWIRE_USPRX____BW6459-1TVNewsCheck: David Burke Takes Tech Reins At Raycomhttp://www.tvnewscheck.com/article/82792/david-burke-takes-tech-reins-at-raycom
The station group's new tech vice president succeeds the just-retired Dave Folsom. Burke's IT background helps him carry on Folsom's mission to integrate IT with traditional TV technology at Raycom's 33 news-producing stations.Thu, 05 Feb 2015 08:44:00 -0600http://www.tvnewscheck.com/article/82792/david-burke-takes-tech-reins-at-raycomWatching Fresh Off the Boat With 999 Asian-Americanshttp://www.vulture.com/2015/02/fresh-off-the-boat-premiere.html
Hundreds of people, most of them young and Asian-American, attended a "live community viewing" of Fresh Off the Boat, the first show about an Asian-American family to air on broadcast television in over 20 years.Thu, 05 Feb 2015 08:35:00 -0600http://www.vulture.com/2015/02/fresh-off-the-boat-premiere.htmlNielsen Pitching New 'Tweets per Impression' Metric to Entertainment Marketershttp://variety.com/2015/digital/news/nielsen-pitching-new-tweets-per-impression-metric-to-entertainment-marketers-1201423788/
TPI maps the number of impressions a commercial has on TV against the number of tweets referencing that particular impression minutes after the commercial airs.Thu, 05 Feb 2015 08:30:00 -0600http://variety.com/2015/digital/news/nielsen-pitching-new-tweets-per-impression-metric-to-entertainment-marketers-1201423788/Hispanic Media Industry Leading Way for Tech Firmshttp://www.miamiherald.com/news/business/article9299999.html
Nathaniel Perez, global head of social for creative agency SapientNitro, said Miami's Hispanic specialization is allowing the city to make its own mark. "You have Silicon Valley for tech, New York for media and you have Miami for multi-cultural," he said.Thu, 05 Feb 2015 08:00:00 -0600http://www.miamiherald.com/news/business/article9299999.htmlRentrak Adds Tribune To Ratings Rosterhttp://www.tvnewscheck.com/article/82747/rentrak-adds-tribune-to-ratings-roster
Rentrak announced an agreement with Tribune Broadcasting to provide its full suite of local market ratings services, including its automotive and political Advanced Demographics, for all Tribune broadcast stations.Wed, 04 Feb 2015 10:00:00 -0600http://www.tvnewscheck.com/article/82747/rentrak-adds-tribune-to-ratings-rosterTVNewsCheck: Raycom: Succeeding By Evolving, Innovatinghttp://www.tvnewscheck.com/article/82732/raycom-succeeding-by-evolving-innovating
"We think that a lot of the people watching us on TV are on those other screens," [Joe Fiveash, head of Raycom's Digital Media innovation unit] says. "We want to cement the relationship with them on the other screens they use. We want to go after additional people with new content. But it goes back to that local mission. We think we can program locally better than anybody else."Wed, 04 Feb 2015 08:10:00 -0600http://www.tvnewscheck.com/article/82732/raycom-succeeding-by-evolving-innovatingRaycom: Succeeding By Evolving, Innovatinghttp://www.tvnewscheck.com/article/82732/raycom-succeeding-by-evolving-innovating
When it comes to local news, Raycom's management team speaks with one voice: It is simultaneously the foundation and the launch pad for all other efforts.Wed, 04 Feb 2015 08:05:00 -0600http://www.tvnewscheck.com/article/82732/raycom-succeeding-by-evolving-innovatingTV Research Chiefs Commiserate Over Measurement Challengeshttp://variety.com/2015/digital/news/tv-research-chiefs-commiserate-over-measurement-challenges-1201422976/
Research chiefs at some of the biggest media brands did some serious venting Tuesday at the annual Media Insights & Engagement conference.Wed, 04 Feb 2015 08:00:00 -0600http://variety.com/2015/digital/news/tv-research-chiefs-commiserate-over-measurement-challenges-1201422976/Auto Sales Stayed Strong in January, Bucking Trend for Monthhttp://www.nytimes.com/2015/02/04/business/auto-sales-remained-strong-in-january.html
Coming off the best sales year in nearly a decade, the auto industry showed little sign of slowing down in January.Wed, 04 Feb 2015 08:00:00 -0600http://www.nytimes.com/2015/02/04/business/auto-sales-remained-strong-in-january.htmlGannett Moving To Produce Own Programshttp://www.tvnewscheck.com/article/82723/gannett-moving-to-produce-own-programs
Gannett is actively exploring development of its own broadcast programming. "I can't talk specifics but there's quite a bit on the drawing board," said CEO Gracia Martore.Tue, 03 Feb 2015 08:30:00 -0600http://www.tvnewscheck.com/article/82723/gannett-moving-to-produce-own-programsA Night of Gains for Broadcast on Mondayhttp://www.medialifemagazine.com/night-gains-broadcast-monday/
Monday was a strong night for broadcast, with a number of shows seeing week-to-week gains.Tue, 03 Feb 2015 08:30:00 -0600http://www.medialifemagazine.com/night-gains-broadcast-monday/TVNewsCheck: Gannett Moving To Produce Own Programshttp://www.tvnewscheck.com/article/82723/gannett-moving-to-produce-own-programs
CEO Gracia Martore says that "with 43 stations covering 30% of the country ... there's quite a bit on the drawing board." Dave Lougee, president of Gannett Broadcasting, adds that the company is looking at not only home-grown programming but also pursuing cooperative ventures with other broadcasters.Tue, 03 Feb 2015 08:10:00 -0600http://www.tvnewscheck.com/article/82723/gannett-moving-to-produce-own-programsCable TV Viewing Declined by More than 12 Percent in Januaryhttps://gigaom.com/2015/02/03/cable-tv-viewing-declined-by-more-than-12-percent-in-january/
January was a particularly bad month for Viacom, which saw ratings decline by 23 percent when compared to January 2014.Tue, 03 Feb 2015 08:08:00 -0600https://gigaom.com/2015/02/03/cable-tv-viewing-declined-by-more-than-12-percent-in-january/TVNewsCheck: Gannett 4Q TV Rev Up 117% (25% Pro Forma)http://www.tvnewscheck.com/article/82717/gannett-4q-tv-rev-up-117-25-pro-forma
Gannett Co. released fourth quarter and full year earnings that include Broadcasting Segment revenues 117% percent higher compared to the fourth quarter last year at a highest ever $495.3 million. The increase was fueled by the expansion of the TV station portfolio (Belo and London Broadcasting stations), as well as significant increases in politically related advertising and retransmission revenues.Tue, 03 Feb 2015 08:05:00 -0600http://www.tvnewscheck.com/article/82717/gannett-4q-tv-rev-up-117-25-pro-formaSuper Bowl Sets Viewership, Social Recordshttp://www.tvnewscheck.com/article/82702/super-bowl-sets-viewership-social-records
An estimated 114.4M people watched New England's thrilling win over Seattle, making it the fifth time in six years that a Super Bowl game has set a record for the most-watched event in U.S. television history.Tue, 03 Feb 2015 08:05:00 -0600http://www.tvnewscheck.com/article/82702/super-bowl-sets-viewership-social-recordsEven Small TV Markets Need Big Digital Pushhttp://www.netnewscheck.com/article/38495/even-small-tv-markets-need-big-digital-push
In her NetNewsCheck interview with Editor Michael Depp, Daria Rachlin, SVP, digital media at Bonten explains her conviction that a station's social media activity directly impacts its ratings and discusses digital challenges small markets face.Tue, 03 Feb 2015 08:00:00 -0600http://www.netnewscheck.com/article/38495/even-small-tv-markets-need-big-digital-pushLexus Super Bowl Ad Boosted Kelley Blue Book Searches by 1,800%http://www.adweek.com/news/technology/lexus-super-bowl-ad-boosted-kelley-blue-book-searches-one-car-1800-162719
The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia.Tue, 03 Feb 2015 08:00:00 -0600http://www.adweek.com/news/technology/lexus-super-bowl-ad-boosted-kelley-blue-book-searches-one-car-1800-162719An Open Letter to CEOs and CMOs: You Can "Innovate" to a Faulthttp://www.mediabizbloggers.com/media-biz-bloggers/An-Open-Letter-to-CEOs-and-CMOs-You-Can-Innovate-to-a-Fault--Michael-Teicher-Twentieth-Television.html
"Given all the quality content and the abundance of choices, television is better than ever for the consumer."-- Michael Teicher, EVP, Media Sales, Twentieth TelevisionMon, 02 Feb 2015 09:30:00 -0600http://www.mediabizbloggers.com/media-biz-bloggers/An-Open-Letter-to-CEOs-and-CMOs-You-Can-Innovate-to-a-Fault--Michael-Teicher-Twentieth-Television.htmlRentrak Reports Second-by-Second Results for Super Bowl XLIXhttp://www.marketwatch.com/story/rentrak-reports-second-by-second-results-for-the-super-bowl-2014-02-04
According to Rentrak's Ad Retention Index, which looks at the second-by-second viewing average for commercials compared to the entire program, ad exposure was nearly equal to viewership of the entire game.Mon, 02 Feb 2015 09:05:00 -0600http://www.marketwatch.com/story/rentrak-reports-second-by-second-results-for-the-super-bowl-2014-02-04 With a Nail-Biter, It Was a Record Super Bowl in Metered Markets. Plus Terrific Numbers for 'The Blacklist' and the 'Tonight Show' After the Gamehttp://www.tvweek.com/tvbizwire/2015/02/from-nbc-record-super-bowl-in-metered-markets-plus-terrific-numbers-for-the-blacklist-and-the-tonight-show-after-the-game/
NBC has released numbers from Super Bowl XLIX and its record rating for "The Blacklist."Mon, 02 Feb 2015 08:30:00 -0600http://www.tvweek.com/tvbizwire/2015/02/from-nbc-record-super-bowl-in-metered-markets-plus-terrific-numbers-for-the-blacklist-and-the-tonight-show-after-the-game/NetNewsCheck: Even Small TV Markets Need Big Digital Pushhttp://www.netnewscheck.com/article/38495/even-small-tv-markets-need-big-digital-push
In an era of broadcaster consolidation, Bonten Media Group is an increasingly rare creature, operating in only five of the nation's smaller markets. But even in Abilene, Texas (KTXS), orMissoula, Mont. (KECI), the company's digital chief says it's important to have a robust online and mobile platform, especially since over 60% of its users connect with its stations on the latter. Generally locally media groups have their digital revenue coming in at between 2% and 5% of overall revenue. However, from a content generation perspective and how users in general interact with our stations -- that has been changing. You need to be in the game in order to capitalize on that because we're in the midst of a revolution.Mon, 02 Feb 2015 08:00:00 -0600http://www.netnewscheck.com/article/38495/even-small-tv-markets-need-big-digital-pushSuper Bowl TV And Online Advertisement Numbers Are Eye-Poppinghttp://www.forbes.com/sites/maurybrown/2015/02/01/super-bowl-tv-and-online-advertisement-by-the-numbers-are-eye-popping/
If you were not only into the Super Bowl, but the TV and online ads during the game, you're not alone. Hundreds of millions tuned into Super Bowl XLIX just to take in the advertising.Mon, 02 Feb 2015 08:00:00 -0600http://www.forbes.com/sites/maurybrown/2015/02/01/super-bowl-tv-and-online-advertisement-by-the-numbers-are-eye-popping/CEA Survey: Broadcast TV Still Super Bowl Champhttp://www.broadcastingcable.com/news/programming/cea-survey-broadcast-tv-still-super-bowl-champ/137589
NBC's free stream notwithstanding, broadcast TV remains the Super Bowl venue of choice for those without a ticket to the big game.Mon, 02 Feb 2015 08:00:00 -0600http://www.broadcastingcable.com/news/programming/cea-survey-broadcast-tv-still-super-bowl-champ/137589TVNewsCheck: Nexstar Raises Quarterly Dividend By 26.7% http://www.tvnewscheck.com/article/82652/nexstar-raises-quarterly-dividend-by-267
Nexstar Broadcasting Group announced that its board of directors approved a 26.7% increase in the quarterly cash dividend to $0.19 per share of its Class A common stock beginning with the dividend declared for the first quarter of 2015.Fri, 30 Jan 2015 20:18:00 -0600http://www.tvnewscheck.com/article/82652/nexstar-raises-quarterly-dividend-by-267Programmatic Completes Pass To Local Super Bowl Spothttp://www.broadcastingcable.com/news/currency/programmatic-completes-pass-local-super-bowl-spot/137567
Mondelez has bought two local 15-second spots that will be seen in Erie, Pa., during the Super Bowl halftime show using TubeMogul's programmatic platform and Wide Orbit's TV online marketplace.Fri, 30 Jan 2015 10:00:00 -0600http://www.broadcastingcable.com/news/currency/programmatic-completes-pass-local-super-bowl-spot/137567T-Mobile Creates Super Bowl Ad Specifically for Digital Broadcasthttp://blogs.wsj.com/cmo/2015/01/30/t-mobile-creates-super-bowl-ad-specifically-for-digital-broadcast/
T-Mobile will run what it says is the first-ever ad made specifically for the digital broadcast of the Super Bowl, a move that underscores how brands are trying to reach cord-cutters and Millennials who don't watch traditional TV.Fri, 30 Jan 2015 10:00:00 -0600http://blogs.wsj.com/cmo/2015/01/30/t-mobile-creates-super-bowl-ad-specifically-for-digital-broadcast/Interactivity and DTV Broadcastinghttp://www.tvtechnology.com/article/interactivity-and-dtv-broadcasting/274325
Before television went digital, there were predictions that home TVs would soon offer interactivity allowing viewers access to product information and enable shopping directly from TVs. Some of these methods are being tested on broadcast TV.Fri, 30 Jan 2015 09:20:00 -0600http://www.tvtechnology.com/article/interactivity-and-dtv-broadcasting/274325Big Data and the CMO: Only the Tech-Savvy Survive http://www.clickz.com/clickz/news/2391865/big-data-and-the-cmo-only-the-tech-savvy-survive
As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur.Fri, 30 Jan 2015 09:00:00 -0600http://www.clickz.com/clickz/news/2391865/big-data-and-the-cmo-only-the-tech-savvy-surviveRentrak Signs Ratings Deal With Saatchi & Saatchihttp://www.tvnewscheck.com/article/82537/rentrak-signs-ratings-deal-with-saatchi--saatchi
Saatchi & Saatchi LA will adopt Rentrak's national TV ratings currency, including its automotive segmentations.Fri, 30 Jan 2015 09:00:00 -0600http://www.tvnewscheck.com/article/82537/rentrak-signs-ratings-deal-with-saatchi--saatchiTVSpy: Nexstar Names GM for New Phoenix Stationhttp://www.adweek.com/tvspy/nexstar-names-gm-for-new-phoenix-station/140462
Nexstar, making its first big move after buying Phoenix CW affiliate KASW, announced Denise McManus as VP and general manager of the station effective immediately.Fri, 30 Jan 2015 08:44:00 -0600http://www.adweek.com/tvspy/nexstar-names-gm-for-new-phoenix-station/140462TVSpy: Tom O'Neal Retiring from KTVI, Station Hires Replacementhttp://www.adweek.com/tvspy/tom-oneal-retiring-from-ktvi-station-hires-replacement/140338
"It's been a great run, and I've been very fortunate to work in the same town for 40 years," Tom O'Neal, said about his plans to retire in July. KTVI announced it has hired Vic Faust as O'Neal's replacement.Fri, 30 Jan 2015 08:44:00 -0600http://www.adweek.com/tvspy/tom-oneal-retiring-from-ktvi-station-hires-replacement/140338TVNewsCheck: Nexstar Extends Sook's Contract Into 2019 http://www.tvnewscheck.com/article/82636/nexstar-extends-sooks-contract-into-2019
Perry Sook will continue as president-CEO of the television station group he founded in 1996 through January 2019 with this new contract.Fri, 30 Jan 2015 08:40:00 -0600http://www.tvnewscheck.com/article/82636/nexstar-extends-sooks-contract-into-2019Viewers like it live on new CBSN streaming TV channelhttp://www.usatoday.com/story/tech/2015/01/27/cbs-announces-cbs-viewers/22385811/
CBS has found a strong appetite for live content on its CBSN news channel. Among those viewers on connected TV devices who return to the site, 88% watch CBSN multiple times per week.Fri, 30 Jan 2015 08:36:00 -0600http://www.usatoday.com/story/tech/2015/01/27/cbs-announces-cbs-viewers/22385811/Online Political Ads Have Been Slow to Catch On as TV Reigns http://www.nytimes.com/2015/01/30/upshot/why-online-political-ads-have-been-slow-to-catch-on.html?ref=media&_r=0&abt=0002&abg=0
For all of the advances in the use of data and digital tools, broadcast advertising still claims the largest share of campaign budgets.Fri, 30 Jan 2015 08:00:00 -0600http://www.nytimes.com/2015/01/30/upshot/why-online-political-ads-have-been-slow-to-catch-on.html?ref=media&_r=0&abt=0002&abg=0With shows like 'Empire,' 'Black-ish' and 'Cristela,' TV is more diverse than everhttp://www.washingtonpost.com/business/economy/with-shows-like-empire-black-ish-and-cristela-tv-is-more-diverse-than-ever/2015/01/29/0ac38f82-a576-11e4-a2b2-776095f393b2_story.html
This season, the networks have hit on a surprising formula for success: airing television shows in prime time created by and starring minorities. Indeed, the shows are taking on controversial topics, often with sophistication, and not only about race.Fri, 30 Jan 2015 07:00:00 -0600http://www.washingtonpost.com/business/economy/with-shows-like-empire-black-ish-and-cristela-tv-is-more-diverse-than-ever/2015/01/29/0ac38f82-a576-11e4-a2b2-776095f393b2_story.html'6 Certified' aims to shift how veterans are pictured on film, TVhttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-6-certified-veterans-on-tv-film-movies-20150131-story.html
A group dedicated to the entertainment industry's realistic representation of veterans announced a new seal of approval for portrayals of military men and women in films and television shows.Fri, 30 Jan 2015 06:00:00 -0600http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-6-certified-veterans-on-tv-film-movies-20150131-story.htmlRentrak Signs TV Ratings Agreement with Saatchi & Saatchi Los Angeleshttp://www.multichannel.com/prfeed/rentrak-signs-tv-ratings-agreement-saatchi-saatchi-los-angeles/387313
Saatchi & Saatchi LA will adopt Rentrak's national TV ratings currency including its automotive segmentations to make more efficient and effective TV advertising buys.Thu, 29 Jan 2015 08:32:00 -0600http://www.multichannel.com/prfeed/rentrak-signs-tv-ratings-agreement-saatchi-saatchi-los-angeles/387313The Splintering TV Consumption Landscape, in 5 Chartshttp://digiday.com/platforms/splintering-tv-consumption-landscape-5-charts/
The number of hours America spends in front of the television set doesn't accurately reflect the demand for TV programming. People, especially millennials, spend a substantial amount of time watching TV content through a digital connection on other devices.Thu, 29 Jan 2015 08:30:00 -0600http://digiday.com/platforms/splintering-tv-consumption-landscape-5-charts/Auto Sales Forecast Calls for a Hot Januaryhttp://www.autonews.com/article/20150127/RETAIL01/150129817/auto-sales-forecast-calls-for-a-hot-january
Forecasters say U.S. auto sales have begun 2015 much stronger than 2014, when a deep freeze kept shoppers away from many dealerships in much of the country.Thu, 29 Jan 2015 08:00:00 -0600http://www.autonews.com/article/20150127/RETAIL01/150129817/auto-sales-forecast-calls-for-a-hot-january Yes, We Watch Online, But Overwhelmingly We Watch TV Farehttp://www.mediapost.com/publications/article/242447/yes-we-watch-online-but-overwhelmingly-we-watch.html
Of the 175 hours Americans spent watching during Q4 2014, 80% -- that's 140 hours -- was spent watching "multiscreen TV content."Wed, 28 Jan 2015 17:09:00 -0600http://www.mediapost.com/publications/article/242447/yes-we-watch-online-but-overwhelmingly-we-watch.htmlAfrican-Americans propel prime time TV hits like 'Empire'http://money.cnn.com/2015/01/28/media/empire-blackish-murder/
For broadcast television, this is the Year of the African-American Viewer. What many of this season's biggest hits have in common is a huge following in black households.Wed, 28 Jan 2015 17:01:00 -0600http://money.cnn.com/2015/01/28/media/empire-blackish-murder/Acura Boss: Social Doesn't Sell Carshttp://www.nxtbook.com/nxtbooks/crain/an1776498256HBUCN/?CSAuthToken=378630|1422548380868|6A178A82DED8C662CE045E22DAB1179B#/52
The promise of social media helping dealers to sell cars has yet to be realized, said Mike Accavitti, Acura division general manager.Wed, 28 Jan 2015 17:01:00 -0600http://www.nxtbook.com/nxtbooks/crain/an1776498256HBUCN/?CSAuthToken=378630|1422548380868|6A178A82DED8C662CE045E22DAB1179B#/52Empire Is a Massive Hit. Here's What Its Success Could Mean for the TV Business.http://www.vulture.com/2015/01/what-empires-huge-success-means-for-the-tv-biz.html
Fox's ability not only to bring viewers to a new show, but then to keep building that audience, bolsters broadcasters' argument that they've not become irrelevant in the ever-expanding TV universe.Wed, 28 Jan 2015 16:30:00 -0600http://www.vulture.com/2015/01/what-empires-huge-success-means-for-the-tv-biz.htmlTVNewsCheck: Sinclair Names Elizabeth Worsham KRCG GMhttp://www.tvnewscheck.com/article/82592/sinclair-names-elizabeth-worsham-krcg-gm
Sinclair Broadcast Group today named Elizabeth Worsham general manager of CBS affiliate KRCG Columbia-Jefferson City, Mo. (DMA 138).Wed, 28 Jan 2015 14:40:00 -0600http://www.tvnewscheck.com/article/82592/sinclair-names-elizabeth-worsham-krcg-gmTVNewsCheck: Meredith TV Stations Fiscal 2Q Rev Up 50%http://www.tvnewscheck.com/article/82586/meredith-tv-stations-fiscal-2q-rev-up-50
Meredith Corp.'s Local Media Group of 17 television stations generated $157 million in total revenue in its second quarter of fiscal 2015, up 50% from the same period a year ago.Wed, 28 Jan 2015 14:37:00 -0600http://www.tvnewscheck.com/article/82586/meredith-tv-stations-fiscal-2q-rev-up-50TV Technology: NBC Resets With New Tech for Super Bowl XLIXhttp://www.tvtechnology.com/article/nbc-resets-with-new-tech-for-super-bowl-xlix/274145
NBC will put its broadcast sports prowess to the test on Feb. 1 when it takes on the task of covering Super Bowl XLIX, and it will do so with a new slate of production trucks, 4K cameras and graphics technology designed to showcase the sport's biggest moment of the year.Wed, 28 Jan 2015 14:35:00 -0600http://www.tvtechnology.com/article/nbc-resets-with-new-tech-for-super-bowl-xlix/274145 Gary Newman: Network TV Advertising Model Needs to Evolve on Digital Platformshttp://variety.com/2015/tv/news/gary-newman-network-tv-advertising-model-needs-to-evolve-on-digital-platforms-1201416484/
Advertising is not going away anytime soon, but we do need to reimagine it, finding ways to know more about who is watching what shows and to target the ads they receive even more.Wed, 28 Jan 2015 14:30:00 -0600http://variety.com/2015/tv/news/gary-newman-network-tv-advertising-model-needs-to-evolve-on-digital-platforms-1201416484/Cable Networks Pack More Spots Into Showshttp://www.broadcastingcable.com/news/upfront-central/cable-networks-pack-more-spots-shows/137489
With ratings down and the ad market weak, some programmers --particularly on cable-- are packing more commercials into their shows in order to keep ad revenue from falling further.Wed, 28 Jan 2015 14:23:00 -0600http://www.broadcastingcable.com/news/upfront-central/cable-networks-pack-more-spots-shows/137489MTV: Millennials Aren't Driving Lesshttp://www.tirereview.com/millennials-driving-more/
Contrary to recent studies that indicate driving is on the decline amongst young people, MTV reports that eight in 10 Millennials get around most often by car as opposed to any other form of transportation.Wed, 28 Jan 2015 12:10:00 -0600http://www.tirereview.com/millennials-driving-more/TVNewsCheck: Tribune Renews Its ABC Affiliationshttp://www.tvnewscheck.com/article/82574/tribune-renews-its-abc-affiliations
Tribune Broadcasting says it has reached a comprehensive, long-term agreement with ABC Television to renew the existing affiliations of WGNO New Orleans and WQAD Davenport, Iowa. In addition, ABC has renewed its affiliation agreement with Dreamcatcher Broadcasting's WNEP Wilkes-Barre/Scranton, Pa., to which Tribune Broadcasting provides operational support under a shared services agreement.Wed, 28 Jan 2015 11:45:00 -0600http://www.tvnewscheck.com/article/82574/tribune-renews-its-abc-affiliations Odds Now Favor Competition in U.S. TV Ratings: Part IVhttp://www.mediabizbloggers.com/bill-harvey/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-IV--Bill-Harvey.html
This installment in the series reviews what research companies are doing to add to the pressure on Nielsen and on its customers to more seriously consider alternatives to business as usual.Wed, 28 Jan 2015 08:00:00 -0600http://www.mediabizbloggers.com/bill-harvey/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-IV--Bill-Harvey.htmlSnowmageddon? Bah, Auto Sales Will Stay Strong http://www.mediapost.com/publications/article/242430/snowmageddon-bah-auto-sales-will-stay-strong.html
Forget the mercury--the 2015 business looks to be off to a blistering start, with J.D. Power & Associates seeing new-vehicle retail sales for the month reaching the highest levels for January in a decade.Wed, 28 Jan 2015 07:00:00 -0600http://www.mediapost.com/publications/article/242430/snowmageddon-bah-auto-sales-will-stay-strong.htmlThe Push For Web Ad Viewability Proving To Be Nightmare For Publishers Early Onhttp://blogs.wsj.com/cmo/2015/01/27/the-push-for-web-ad-viewability-proving-to-be-nightmare-for-publishers-early-on/
"Publishers want to do the right thing, and they are collectively trying to tell the market, 'It's not a walk in the park,'" said Sherrill Mane, IAB SVP Research, Analytics and Measurement.Tue, 27 Jan 2015 18:00:00 -0600http://blogs.wsj.com/cmo/2015/01/27/the-push-for-web-ad-viewability-proving-to-be-nightmare-for-publishers-early-on/Ad-Supported TV Still 80% of Viewing Time http://ftp.media.radcity.net/ZSND/issues/January2015/S6816.pdf
"Consumers are clearly focused on multi-screen TV content--professionally produced, ad-worthy content with a mass audience and infinite targeting opportunities," said CAB CEO Sean Cunningham.Tue, 27 Jan 2015 17:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/January2015/S6816.pdfTV: The Real Reason for those High Billshttp://blog.thenewstribune.com/letters/2015/01/26/the-real-reason-for-high-pay-tv-bills/
Collectively, pay-TV equipment rental fees are a $7 billion annual cash cow for America's pay-TV companies, with new fee increases slated for 2015.Tue, 27 Jan 2015 16:18:00 -0600http://blog.thenewstribune.com/letters/2015/01/26/the-real-reason-for-high-pay-tv-bills/Big Data: A Simple Primer from the CRE http://www.jackmyers.com/jackmyers-think-tank/Big-Data-A-Simple-Primer-from-the-CRE--Charlene-Weisler.html
The Big Data Committee headed by Stacey Lynn Schulman, EVP Strategy and Analytics at Katz, just released a new Primer on Big Data that provides an introduction and information.Mon, 26 Jan 2015 08:20:00 -0600http://www.jackmyers.com/jackmyers-think-tank/Big-Data-A-Simple-Primer-from-the-CRE--Charlene-Weisler.htmlFor Digital, SMBs Need Somebody--and Money--to Lean Onhttp://www.emarketer.com/Article/Digital-SMBs-Need-Somebodyand-Moneyto-Lean-On/1011902
SMBs show concerns around skills, budget and time when it comes to digital marketing.Mon, 26 Jan 2015 08:18:00 -0600http://www.emarketer.com/Article/Digital-SMBs-Need-Somebodyand-Moneyto-Lean-On/1011902Forrester TV Report: Audience Composition, Data Will Overshadow The Ratinghttp://adexchanger.com/digital-tv/forrester-tv-report-audience-composition-data-will-overshadow-the-rating/
About three-quarters of viewers preferred watching full-length episodes of current programs and news/sports on the standard TV screen.Mon, 26 Jan 2015 08:05:00 -0600http://adexchanger.com/digital-tv/forrester-tv-report-audience-composition-data-will-overshadow-the-rating/Gas Prices, Consumer Confidence Could
Push Auto Sales To 17 Million This Yearhttp://www.bunzelmedia.com/Homepage/13981534
As consumer confidence goes, so go auto sales...and as the U.S. economy continues to strengthen, both are surging. That's the word from AutoTrader senior analyst Michelle Krebs.Mon, 26 Jan 2015 08:00:00 -0600http://www.bunzelmedia.com/Homepage/13981534How Nielsen Social Is Measuring the Evolution of Social TVhttp://www.adweek.com/lostremote/how-nielsen-social-is-measuring-the-evolution-of-social-tv/49846
A little over a year since Nielsen Social partnered with Twitter to produce the Twitter TV Ratings, the findings show that correlation is still meaningful and actionable for networks and advertisers alike.Mon, 26 Jan 2015 07:15:00 -0600http://www.adweek.com/lostremote/how-nielsen-social-is-measuring-the-evolution-of-social-tv/49846Deadline: Rachel Rusch To Head Event Series At Foxhttp://deadline.com/2015/01/rachel-rusch-fox-head-event-series-1201355948/
Fox Broadcasting Company has brought in Rachel Rusch as VP of Event Series. She will oversee the network's limited-run programming and is charged with developing large-scale event series, as well as live scripted events. (Fox has the liveGrease musical coming up in January 2016 and has been interested in exploring live drama and comedy programming.)Mon, 26 Jan 2015 07:10:00 -0600http://deadline.com/2015/01/rachel-rusch-fox-head-event-series-1201355948/Seattle: Big Bump from the Super Bowlhttp://www.medialifemagazine.com/seattle-big-bump-super-bowl/
The Seattle Seahawks will play in their second consecutive Super Bowl on Sunday, and for the second straight year the team is providing a huge boost to an already healthy media market.Mon, 26 Jan 2015 07:00:00 -0600http://www.medialifemagazine.com/seattle-big-bump-super-bowl/The New York Times: Joe Franklin, an Enduring TV Personality, Dies at 88http://www.nytimes.com/2015/01/25/nyregion/joe-franklin-local-talk-show-pioneer-dies-at-88.html?_r=1
Although he never made the move from local television in New York to the slicker, bigger realms of the networks, he was parodied by Billy Crystal on "Saturday Night Live" and mentioned on "The Simpsons."Mon, 26 Jan 2015 07:00:00 -0600http://www.nytimes.com/2015/01/25/nyregion/joe-franklin-local-talk-show-pioneer-dies-at-88.html?_r=1 Vimeo Launches VOD Publisher Network With Partners CBS, The Atlantichttp://www.thewrap.com/vimeo-launches-vod-publisher-network-with-partners-cbs-the-atlantic/
Online video sharing service Vimeo launched the Vimeo On Demand Publisher Network with distribution partners including CBS, The Atlantic and Metacritic, the company announced.Fri, 23 Jan 2015 08:35:00 -0600http://www.thewrap.com/vimeo-launches-vod-publisher-network-with-partners-cbs-the-atlantic/The Rise of TV's Second Seasonhttp://www.wsj.com/articles/the-rise-of-tvs-second-season-1421973061
The second season of a series has become more important than ever. Networks cater to this with less front-loading in their marketing and production budgets.Fri, 23 Jan 2015 08:32:00 -0600http://www.wsj.com/articles/the-rise-of-tvs-second-season-1421973061Nielsen Isn't Leaving the Living Roomhttp://www.wsj.com/article_email/nielsen-isnt-leaving-the-living-room-heard-on-the-street-1421688753-lMyQjAxMTE1ODI0MDgyNjAwWj
The company best known for its television ratings is being underrated by Wall Street. But Nielsen is far more defensible than the headlines suggest.Fri, 23 Jan 2015 08:32:00 -0600http://www.wsj.com/article_email/nielsen-isnt-leaving-the-living-room-heard-on-the-street-1421688753-lMyQjAxMTE1ODI0MDgyNjAwWjSmall Screen Is Big Player at Sundancehttp://www.nytimes.com/2015/01/22/arts/television-becomes-a-force-at-sundance-film-festival.html
"TV is where all the money is, and where a lot of the creative risk-taking is celebrated these days," said Reed Martin, author of "The Reel Truth," a guide to making an independent film.Fri, 23 Jan 2015 08:30:00 -0600http://www.nytimes.com/2015/01/22/arts/television-becomes-a-force-at-sundance-film-festival.html A LUMA-style Depiction Of TV As It Collides With Digitalhttp://www.mediapost.com/publications/article/242352/a-luma-style-depiction-of-tv-as-it-collides-with-d.html
WideOrbit created its own "LUMA-style" chart to depict the landscape. The picture alone is worth more than a thousand words, but there are some interesting things to point out.Fri, 23 Jan 2015 08:18:00 -0600http://www.mediapost.com/publications/article/242352/a-luma-style-depiction-of-tv-as-it-collides-with-d.htmlWhy Your TV Show Needs To Always Be Onhttp://www.broadcastingcable.com/news/syndication-and-distribution/why-your-tv-show-needs-always-be/137170
In this era of highly fragmented audiences and on-demand entertainment, the opportunity for success is less about developing a TV show, and more about building an always-on brand.Fri, 23 Jan 2015 08:10:00 -0600http://www.broadcastingcable.com/news/syndication-and-distribution/why-your-tv-show-needs-always-be/137170TVNewsCheck: Sinclair Names George Kayes WSET GMhttp://www.tvnewscheck.com/article/82445/sinclair-names-george-kayes-wset-gm
Sinclair Broadcast Group today promoted George Kayes to general manager of its ABC affiliate WSET Roanoke-Lynchburg, Va. (DMA 67).Fri, 23 Jan 2015 08:00:00 -0600http://www.tvnewscheck.com/article/82445/sinclair-names-george-kayes-wset-gmThe $5 Billion Presidential Campaign?http://thehill.com/blogs/ballot-box/presidential-races/230318-the-5-billion-campaign
The 2016 White House race has the potential to crush previous spending records.Fri, 23 Jan 2015 08:00:00 -0600http://thehill.com/blogs/ballot-box/presidential-races/230318-the-5-billion-campaignMichael Fiorile Appointed TVB Chairmanhttp://www.tvnewscheck.com/article/82400/michael--fiorile-appointed-tvb-chairman
TVB has announced that Michael J. Fiorile, vice chairman and CEO of Dispatch Broadcast Group, has been appointed to serve as TVB chairman for a two-year term, 2015-16.Thu, 22 Jan 2015 09:10:00 -0600http://www.tvnewscheck.com/article/82400/michael--fiorile-appointed-tvb-chairmanBuzzFeed Creates Its First TV Ad, and of Course It Features Catshttp://www.adweek.com/news/advertising-branding/buzzfeed-creates-its-first-tv-ad-and-course-it-features-cats-162467
This not only marks the first time Friskies will advertise during the Super Bowl, but it's the first time BuzzFeed has created a television commercial.Thu, 22 Jan 2015 09:00:00 -0600http://www.adweek.com/news/advertising-branding/buzzfeed-creates-its-first-tv-ad-and-course-it-features-cats-162467Empire's Audience Amazingly Continues to Growhttp://www.vulture.com/2015/01/empires-audience-continues-to-grow.html
It's very rare for a new broadcast series to build an audience in its second outing (as Empire did last week), and rarer still to grow in week three.Thu, 22 Jan 2015 08:19:00 -0600http://www.vulture.com/2015/01/empires-audience-continues-to-grow.htmlLocal TV Benefits From Targeting Mobile Usershttp://www.mediapost.com/publications/article/242197/local-tv-benefits-from-targeting-mobile-users.html
Local TV broadcasters should put more focus on those viewers/consumers who get their local news and information from mobile and other digital devices.Thu, 22 Jan 2015 08:18:00 -0600http://www.mediapost.com/publications/article/242197/local-tv-benefits-from-targeting-mobile-users.htmlRedefining Programmatic TVhttp://www.mediabizbloggers.com/media-biz-bloggers/Redefining-Programmatic-TV----Steve-Grubbs.html
The TV ecosystem should consider banning the term "programmatic" from its lexicon. There is too much baggage attached to it. Come up with another name.Thu, 22 Jan 2015 08:10:00 -0600http://www.mediabizbloggers.com/media-biz-bloggers/Redefining-Programmatic-TV----Steve-Grubbs.htmlOdds Now Favor Competition in U.S. TV Ratings: Part 3http://www.mediabizbloggers.com/bill-harvey/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-3--Bill-Harvey.html
Nielsen's TV audience measurement system has proven itself invulnerable to competition for the better part of a century. What has changed today that makes competition more likely?Thu, 22 Jan 2015 08:00:00 -0600http://www.mediabizbloggers.com/bill-harvey/Odds-Now-Favor-Competition-in-US-TV-Ratings-Part-3--Bill-Harvey.htmlNext Diginet Entry: MGM's The Workshttp://www.tvnewscheck.com/article/82414/next-diginet-entry-mgms-the-works
The new multicast network from MGM and Titan Broadcast Management will include TV and movie content from the MGM library plus news, stand-up comedy specials, games and sports.Wed, 21 Jan 2015 15:44:00 -0600http://www.tvnewscheck.com/article/82414/next-diginet-entry-mgms-the-worksFrom Checking the Weather to Streaming Content, Media Habits Vary by Local Marketshttp://www.nielsen.com/us/en/insights/news/2015/on-my-block-from-checking-the-weather-to-streaming-content-media-habits-vary-by-local-markets.html
Overall, Nielsen's latest Local Watch report shows that where a consumer lives continues to correlate with their media consumption tendencies, from the amount and type of content they connect with to the devices in their homes.Wed, 21 Jan 2015 09:15:00 -0600http://www.nielsen.com/us/en/insights/news/2015/on-my-block-from-checking-the-weather-to-streaming-content-media-habits-vary-by-local-markets.htmlTV Pilots 2015: The Complete Guidehttp://www.hollywoodreporter.com/live-feed/tv-pilots-2015-complete-guide-764707
Here's a look at the pilots in contention for the 2015-16 television season, as ABC, CBS, NBC, Fox and The CW sift through hundreds of scripts and move forward in a bid to find the next breakout comedies and dramas.Wed, 21 Jan 2015 08:58:00 -0600http://www.hollywoodreporter.com/live-feed/tv-pilots-2015-complete-guide-764707Rentrak To Integrate Kantar Retail Datahttp://www.tvnewscheck.com/article/82348/rentrak-to-integrate-kantar-retail-data
Rentrak has announced that it will partner with Kantar's data integration, analytics and insights division Kantar Shopcom to integrate retail purchase data and information into its various TV ratings offerings.Wed, 21 Jan 2015 08:18:00 -0600http://www.tvnewscheck.com/article/82348/rentrak-to-integrate-kantar-retail-dataKilling off Characters is all the Rage in Today's Prime-time TV Dramashttp://www.post-gazette.com/ae/tv-radio/2015/01/21/Killing-off-characters-is-all-the-rage-in-today-s-prime-time-TV-dramas/stories/201501250015
From a network perspective, killing a character is an opportunity to make some noise, generate social media buzz and get people talking.Wed, 21 Jan 2015 08:15:00 -0600http://www.post-gazette.com/ae/tv-radio/2015/01/21/Killing-off-characters-is-all-the-rage-in-today-s-prime-time-TV-dramas/stories/201501250015Super Bowl Will be the Most Digital Everhttp://www.medialifemagazine.com/super-bowl-will-be-the-most-digital-ever/
NBC says it will stream 11 hours of live content before, during and after the big game, including, for the first time, a live broadcast of the postgame drama "The Blacklist."Wed, 21 Jan 2015 08:12:00 -0600http://www.medialifemagazine.com/super-bowl-will-be-the-most-digital-ever/TVNewsCheck: Jason Sirek Named GSM Of KMSP-WFTChttp://www.tvnewscheck.com/article/82372/jason-sirek-named-gsm-of-kmspwftc
Jason Sirek has joined Fox-owned duopoly KMSP (Fox)-WFTC (MNT) Minneapolis (DMA 15) as VP-general sales manager. Effective immediately, Sirek is responsible for overseeing both stations' sales initiatives, reporting directly to GM Shelia Oliver.Wed, 21 Jan 2015 08:09:00 -0600http://www.tvnewscheck.com/article/82372/jason-sirek-named-gsm-of-kmspwftcStations Turning More And More To DIY Showshttp://www.tvnewscheck.com/article/82379/stations-turning-more-and-more-to-diy-shows
Television station groups have been having some success the past few years. The next trend in station group originals is shows created by multiple groups.Wed, 21 Jan 2015 08:07:00 -0600http://www.tvnewscheck.com/article/82379/stations-turning-more-and-more-to-diy-showsKatz On Syndication: Broadcast Beats Cablehttp://www.tvnewscheck.com/article/82369/katz-on-syndication-broadcast-beats-cable
The Katz 2015 NATPE Preview focuses on key business categories for television, including a new analysis this year comparing the strength of local broadcast to cable distribution outlets for syndicated properties.Wed, 21 Jan 2015 08:00:00 -0600http://www.tvnewscheck.com/article/82369/katz-on-syndication-broadcast-beats-cableAdvertiser Newshttp://ftp.media.radcity.net/ZSND/issues/January2015/S7467.pdf
Firehouse Subs tested the use of television advertising in some markets last year and liked what it saw so much that it's back into TV this year with a buy in all markets with Firehouse locations according to QSR magazine.Wed, 21 Jan 2015 08:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/January2015/S7467.pdfAs Content Pours From Everywhere, New Network Shows Strive for Boldnesshttp://www.nytimes.com/2015/01/19/business/media/as-content-pours-from-everywhere-new-network-shows-strive-for-boldness.html?ref=media
On the subject of diversity, Paul Lee, president of ABC's Entertainment Group said that reflecting the makeup of the audience was as transformative as advancement of digital media.Tue, 20 Jan 2015 08:18:00 -0600http://www.nytimes.com/2015/01/19/business/media/as-content-pours-from-everywhere-new-network-shows-strive-for-boldness.html?ref=mediaMovies! Network Adds Six New Affiliateshttp://www.tvnewscheck.com/article/82337/movies-network-adds-six-new-affiliates
The classic movie broadcast multicast network signed agreements with six new affiliates: WPLG Miami-Ft. Lauderdale, WBNX Cleveland-Akron, KUPT Albuquerque-Santa Fe, KRBK Springfield, Mo., KRDK Fargo-Valley City, N.D., and WXTX Columbus, Ga.Tue, 20 Jan 2015 08:15:00 -0600http://www.tvnewscheck.com/article/82337/movies-network-adds-six-new-affiliatesNATPE Preview: Conference Putting Unscripted TV in the Spotlighthttp://www.hollywoodreporter.com/news/natpe-preview-conference-putting-unscripted-763296
Opening day of NATPE for the first time will include the Reality Breakthrough Awards spotlighting programs that have become part of our cultural conversation.Tue, 20 Jan 2015 08:11:00 -0600http://www.hollywoodreporter.com/news/natpe-preview-conference-putting-unscripted-763296Despite Nearing Retirement Age, Boomers
Still Play Major Role In Housing Market
http://imgsrv.bunzelmedia.com/image/bdm/UserFiles/File/Radio2015Final011515.pdf
A new report from Nielsen indicates the Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.Tue, 20 Jan 2015 08:05:00 -0600http://imgsrv.bunzelmedia.com/image/bdm/UserFiles/File/Radio2015Final011515.pdfTVNewsCheck: Instant Replay Inventor Tony Verna Dieshttp://www.tvnewscheck.com/article/82301/tv-instant-replay-inventor-tony-verna-dies
Tony Verna, a television director and producer who invented instant replay for live sports 51 years ago, has died. He was 81.Tue, 20 Jan 2015 08:05:00 -0600http://www.tvnewscheck.com/article/82301/tv-instant-replay-inventor-tony-verna-diesTVNewsCheck: Mass. AG Martha Coakley To Join WCVBhttp://www.tvnewscheck.com/article/82324/mass-ag-martha-coakley-to-join-wcvb
Upon conclusion of her tenure as Massachusetts attorney general, Martha Coakley will step into the role of chief legal analyst for Hearst-owned ABC affiliate WCVB Boston (DMA 7) and WCVB.com.Tue, 20 Jan 2015 08:02:00 -0600http://www.tvnewscheck.com/article/82324/mass-ag-martha-coakley-to-join-wcvbThink Social's Over-Hyped? Don't Worry, It Isn't Just You -- And The Data Can Prove Ithttp://www.mediapost.com/publications/article/241979/think-socials-over-hyped-dont-worry-it-isnt-j.html
If we're honest, we have all probably wondered whether social media is a case of the Emperor's new clothes.Tue, 20 Jan 2015 08:00:00 -0600http://www.mediapost.com/publications/article/241979/think-socials-over-hyped-dont-worry-it-isnt-j.htmlComScore Plans Cross-device Video Measurement http://www.nytimes.com/2015/01/19/business/media/comscore-to-tally-viewers-across-their-many-devices.html?_r=0
The measurement firm ComScore plans to introduce a metric that will track video watching across devices, expanding on its previous efforts to measure viewers on desktops and laptops.Tue, 20 Jan 2015 08:00:00 -0600http://www.nytimes.com/2015/01/19/business/media/comscore-to-tally-viewers-across-their-many-devices.html?_r=0NBC To Release Daily Digital Video Estimates Of TV Showshttp://www.mediapost.com/publications/article/241945/nbc-to-release-daily-digital-video-estimates-of-tv.html
In an effort to include as much nontraditional TV viewership as possible, NBC says it will release daily digital video prime-time viewership estimates of TV shows airing the previous night.Tue, 20 Jan 2015 07:00:00 -0600http://www.mediapost.com/publications/article/241945/nbc-to-release-daily-digital-video-estimates-of-tv.htmlSnapchat: TV's New Best Friendhttp://www.adweek.com/lostremote/snapchat-tvs-new-best-friend/49697
While everyone debates "Twitter vs Facebook," Snapchat is quietly taking a piece of the social TV pie.Tue, 20 Jan 2015 06:10:00 -0600http://www.adweek.com/lostremote/snapchat-tvs-new-best-friend/49697Company Hopes New Network Will Cause a Public Katzenjammer! (We Kid You Not)http://www.tvweek.com/tvbizwire/2015/01/company-hopes-new-network-will-cause-a-public-katzenjammer-we-kid-you-not/
"The country's first-ever, over-the-air broadcast television network devoted to comedy around-the-clock." It "will launch this spring when Katz Broadcasting debuts LAFF on April 15, 2015."Tue, 20 Jan 2015 06:05:00 -0600http://www.tvweek.com/tvbizwire/2015/01/company-hopes-new-network-will-cause-a-public-katzenjammer-we-kid-you-not/Fox O&Os Game For Latest Diginet: Buzzr TVhttp://www.tvnewscheck.com/article/82339/fox-oos-game-for-latest-diginet-buzzr-tv
Buzzr TV will showcase FremantleMedia's library of game show content in all 17 Fox O&O markets, including nine out of the top 10, and 14 out of the top 20 DMAs.Tue, 20 Jan 2015 06:00:00 -0600http://www.tvnewscheck.com/article/82339/fox-oos-game-for-latest-diginet-buzzr-tvJustice Network Debuts With John Walshhttp://www.tvnewscheck.com/article/82296/justice-network-debuts-with-john-walsh
Gannett stations are among those on board, covering 40% of U.S. households. The lineup will include a range of criminal justice programming, with viewer involvement solicited.Tue, 20 Jan 2015 05:00:00 -0600http://www.tvnewscheck.com/article/82296/justice-network-debuts-with-john-walshWireless Carriers: Next-Gen TV's Big Obstaclehttp://www.tvnewscheck.com/article/82289/wireless-carriers-nextgen-tvs-big-obstacle
While work is progressing on developing ATSC 3.0, the next-gen broadcast TV standard that stations hope will let them deliver signals to all digital media devices, a roadblock looms.Fri, 16 Jan 2015 09:10:00 -0600http://www.tvnewscheck.com/article/82289/wireless-carriers-nextgen-tvs-big-obstacleLocal Station Groups Helping Test Drones for News Gatheringhttp://www.adweek.com/tvspy/local-station-groups-helping-test-drones-for-news-gathering/139116
Virgina Tech is working with ten news organizations as part of a coalition safety testing drones in news gathering. News coalition members welcome this partnership as an opportunity to help develop procedures to safely incorporate UAS into daily journalism.Fri, 16 Jan 2015 09:00:00 -0600http://www.adweek.com/tvspy/local-station-groups-helping-test-drones-for-news-gathering/139116The Case for Keeping Super Bowl Ads Secrethttp://blogs.wsj.com/cmo/2015/01/15/the-case-for-keeping-super-bowl-ads-secret/
Several Super Bowl advertisers will pre-release their spots in the days and weeks ahead of the game, while some big brands are keeping their creative plans completely under wraps until game day to keep viewers in suspense.Fri, 16 Jan 2015 08:11:00 -0600http://blogs.wsj.com/cmo/2015/01/15/the-case-for-keeping-super-bowl-ads-secret/ABC's Success With Diversity Comes From Focusing on Creators, Not Just Starshttp://www.adweek.com/news/television/abcs-success-diversity-comes-focusing-creators-not-just-stars-162384
ABC has changed mainstream television's diversity makeup more than any of its broadcast counterparts in recent years. Executives say the commitment is paying off not just in ratings, but also in quality.Fri, 16 Jan 2015 08:05:00 -0600http://www.adweek.com/news/television/abcs-success-diversity-comes-focusing-creators-not-just-stars-162384B&C: Broadcast, Cable Pioneer Paxson Dies at 79http://www.broadcastingcable.com/news/fates-and-fortunes/broadcast-cable-pioneer-paxson-dies-79/
Broadcast and cable pioneer Lowell "Bud" Paxson died on Jan. 9 at his home in Montana. He was 79 years old. "Broadcasters have lost a friend and a legend in the passing of Bud Paxson, who was a tenacious advocate for over-the-air radio and television," said National Association of Broadcasters CEO Gordon Smith in a statement. "Bud's support for program carriage rules as part of the 1992 Cable Act helped sustain diverse voices on the airwaves and allowed free and local broadcasting to remain a competitive force in today's multichannel world. NAB mourns the loss of a true giant of broadcasting."Fri, 16 Jan 2015 08:02:00 -0600http://www.broadcastingcable.com/news/fates-and-fortunes/broadcast-cable-pioneer-paxson-dies-79/TVNewsCheck: WEVV Names Jeffrey Fisher General Managerhttp://www.tvnewscheck.com/article/82266/wevv-names-jeffrey-fisher-general-manager
Bayou City Broadcasting has named Jeffrey Fisher general manager of WEVV, its CBS and Fox affiliate in Evansville, Ind. (DMA 103).Fri, 16 Jan 2015 08:00:00 -0600http://www.tvnewscheck.com/article/82266/wevv-names-jeffrey-fisher-general-managerMaking the Case for Digital Sales Repshttp://www.medialifemagazine.com/big-question-not-digital-reps/
Companies with dedicated digital-only sales forces bring in four times as much digital sales revenue as those with traditional and digital combined.Fri, 16 Jan 2015 08:00:00 -0600http://www.medialifemagazine.com/big-question-not-digital-reps/Bill Kurtis Hosts New Decades Diginet Serieshttp://www.tvnewscheck.com/article/82246/bill-kurtis-hosts-new-decades-diginet-series
Decades, the new multicast TV network from Weigel Broadcasting Co. and CBS Television Stations, announced that Bill Kurtis is set to host the network's new daily one-hour original series Through the Decades.Thu, 15 Jan 2015 08:50:00 -0600http://www.tvnewscheck.com/article/82246/bill-kurtis-hosts-new-decades-diginet-seriesNBC Experiments with Live Mobile Video via Breaking Newshttp://digiday.com/publishers/nbc-experiments-live-mobile-video-via-breaking-news/
NBC's Breaking News app plans to offer at least three to six live video sessions on the app each day, sometimes concurrently, of everything from protests and athletic events to congressional hearings and political speeches.Thu, 15 Jan 2015 08:30:00 -0600http://digiday.com/publishers/nbc-experiments-live-mobile-video-via-breaking-news/Where to Reach Affluent Hispanicshttp://www.medialifemagazine.com/study-reach-affluent-hispanics/
While higher-income Hispanics still watch Spanish-language TV, they are interested in programs on English-language networks as well, and in much higher numbers than their lower-income peers.Thu, 15 Jan 2015 08:18:00 -0600http://www.medialifemagazine.com/study-reach-affluent-hispanics/NBCU to Drive Ad Sales Via TV Viewing, Consumer Data http://www.multichannel.com/nbcu-drive-ad-sales-tv-viewing-consumer-data/386960
By melding TV viewing data with other consumer information, NBCU believes it can more effectively allocate high value television inventory to optimize client media plans.Thu, 15 Jan 2015 08:10:00 -0600http://www.multichannel.com/nbcu-drive-ad-sales-tv-viewing-consumer-data/386960Indianapolis Business Journal: TV Sports Programming to Give Tribune a Huge Boosthttp://www.ibj.com/articles/51244-plethora-of-tv-sports-programming-to-give-tribune-a-huge-boost
WTTV and sister station WXIN-TV Channel 59, a Fox affiliate, can now deliver more sports to viewers than any other local broadcaster, by a wide margin. Those offerings could be used to raise revenue directly--especially if Tribune decides to sell ad packages across both stations--but also as a springboard to boost ratings and sell advertising across all its programs. While it's not uncommon for a broadcaster to have two stations--a duopoly--in one market, Berkovitz said, it is unusual for one company to have two stations in one market with major network affiliations.Thu, 15 Jan 2015 08:05:00 -0600http://www.ibj.com/articles/51244-plethora-of-tv-sports-programming-to-give-tribune-a-huge-boostTVNewsCheck: Heartland Adds WBQC Cincinnatihttp://www.tvnewscheck.com/article/82137/heartland-adds-wbqc-cincinnati
Luken Communications Heartland diginet has added a new affiliate: WBQC-LD Cincinnati (DMA 36). Heartland airs over-the-air on ch. 25.5 and on Cincinnati Bell Fioptics ch. 293. WBQC, owned and operated by Block Broadcasting Co., is also an affiliate of Luken's Retro TV.Thu, 15 Jan 2015 08:02:00 -0600http://www.tvnewscheck.com/article/82137/heartland-adds-wbqc-cincinnatiNostalgic Programming All the Rage on the Tube These Dayshttp://www.philly.com/philly/entertainment/20150114_Nostalgic_programming_all_the_rage_on_the_tube_these_days.html
For fans of classic TV, these are high times indeed, with the explosion of new channels specializing in vintage programs from the 1950s through the '80s.Thu, 15 Jan 2015 08:01:00 -0600http://www.philly.com/philly/entertainment/20150114_Nostalgic_programming_all_the_rage_on_the_tube_these_days.htmlTVNewsCheck: Raycom Media Announces Centralization of Traffic Operation, Names Garrett Pope as GMhttp://www.tvnewscheck.com/article/82244/raycom-centralizes-traffic-under-garrett-pope
Raycom Media has announced that it will centralize traffic operations for 51 television stations it owns or operates. The new Raycom Centralized Traffic Operation will be located in Charlotte, NC. Garrett Pope is General Manager and will head-up the newly centralized operations.Thu, 15 Jan 2015 08:01:00 -0600http://www.tvnewscheck.com/article/82244/raycom-centralizes-traffic-under-garrett-popeRemote Production Can Revolutionize Live TVhttp://www.tvnewscheck.com/article/82220/remote-production-can-revolutionize-live-tv
For broadcasters, success depends on creating and delivering compelling, high-quality content. And nothing is more compelling than live TV. Live content is extremely valuable, with its unique capacity to draw in viewers, and therefore advertisers.Thu, 15 Jan 2015 08:01:00 -0600http://www.tvnewscheck.com/article/82220/remote-production-can-revolutionize-live-tvLive TV Lives Onhttp://www.mediapost.com/publications/article/241492/live-tv-lives-on.html
There are differences in the rankings by age, but Live TV remains important across all age groups: 38% of adults ages 18-34 rank live TV as most important, compared to 41% of adults ages 35-54, and 49% of ages 55+.Thu, 15 Jan 2015 08:00:00 -0600http://www.mediapost.com/publications/article/241492/live-tv-lives-on.htmlTVNewsCheck: WFXT Boston Adds Nine Anchors, Reportershttp://www.tvnewscheck.com/article/82245/wfxt-boston-adds-nine-anchors-reporters
Cox Media Group's Fox affiliate WFXT Boston (DMA 7) today announced nine new on-air hires. The station said the new anchors and reporters are part of its goal to increase local newsgathering resources across all broadcast and digital platforms. Cox took over the station last October.Thu, 15 Jan 2015 08:00:00 -0600http://www.tvnewscheck.com/article/82245/wfxt-boston-adds-nine-anchors-reporters Another Positive Look at 2015 http://rbr.com/another-positive-look-at-2015/
According to the Vistage CEO Confidence Index, you have to go back ten years to find a better vibe in America's corner offices. The survey measured the level of confidence among small- and medium-sized US businesses.Thu, 15 Jan 2015 08:00:00 -0600http://rbr.com/another-positive-look-at-2015/AdWeek: Bowling Green GM Out, Station Dropped from Local Cable Systemhttp://www.adweek.com/tvspy/bowling-green-gm-out-station-dropped-from-local-cable-system/138995
TVSpy has confirmed Jeff Cash, GM of Bowling Green NBC and CBS affiliateWNKY is out after 7 years at the station.Thu, 15 Jan 2015 07:02:00 -0600http://www.adweek.com/tvspy/bowling-green-gm-out-station-dropped-from-local-cable-system/138995NBC Sports Will Present Boxing in Prime Timehttp://www.medialifemagazine.com/behind-the-recent-slowdown-in-ad-spending/
Third quarter ad spending was flat to last year, according to Kantar Media, and the big reason why was cutbacks by the top 100 advertisers.The big question, though, is whether those cutbacks in spending will continue into 2015.Wed, 14 Jan 2015 17:00:00 -0600http://www.medialifemagazine.com/behind-the-recent-slowdown-in-ad-spending/Behind the Slowdown in Ad Spendinghttp://www.medialifemagazine.com/behind-the-recent-slowdown-in-ad-spending/
According to Kantar Media, the big reason Q3 ad spending was flat last year was due to cutbacks by the top 100 advertisers. The big question is whether those cutbacks in spending will continue into 2015.Wed, 14 Jan 2015 16:40:00 -0600http://www.medialifemagazine.com/behind-the-recent-slowdown-in-ad-spending/Twitter Data Helps TV Execs Gauge Show Successhttp://www.mediapost.com/publications/article/241621/twitter-data-helps-tv-execs-gauge-show-success.html
Nielsen says adding deeper social media Twitter data to a new predictive TV program promotion model can help TV executives and advertising executives better determine which shows will succeed.Wed, 14 Jan 2015 16:10:00 -0600http://www.mediapost.com/publications/article/241621/twitter-data-helps-tv-execs-gauge-show-success.html NFL Playoffs: Most-Watched Divisional Round Everhttp://www.broadcastingcable.com/news/programming/nfl-playoffs-most-watched-divisional-round-ever/137032
Fox's coverage of the Dallas Cowboys and Green Bay Packers game averaged 44.4M viewers, ranking as the second-most watched divisional round game and the most-watched show on TV since Super Bowl XLVIII.Wed, 14 Jan 2015 16:00:00 -0600http://www.broadcastingcable.com/news/programming/nfl-playoffs-most-watched-divisional-round-ever/137032Decade Of Super Bowl Spend Tops $2Bhttp://www.tvnewscheck.com/article/82205/decade-of-super-bowl-spend-tops-2b
Kantar Media-compiled historical advertising trend data reveals increasing prices, growing competitive clutter, expanding social media footprint and high sponsorship value for the Big Game.Wed, 14 Jan 2015 15:50:00 -0600http://www.tvnewscheck.com/article/82205/decade-of-super-bowl-spend-tops-2bWrigley Puts Juicy Fruit Back on TVhttp://adage.com/article/cmo-strategy/wrigley-puts-juicy-fruit-back-tv/296565/
Juicy Fruit is returning to TV for the first time since 2009. One of the spots plugs Juicy Fruit's new Starburst-co branded flavor that recently began hitting stores.Tue, 13 Jan 2015 23:00:00 -0600http://adage.com/article/cmo-strategy/wrigley-puts-juicy-fruit-back-tv/296565/6 Ways TV Networks Are Spinning the Losing Ratings Warhttp://www.thewrap.com/6-ways-tv-networks-are-spinning-the-losing-ratings-war/
As less people are watching television live, networks are scrambling to find alternative ways to truly account for viewership -- both live and delayed.Tue, 13 Jan 2015 08:00:00 -0600http://www.thewrap.com/6-ways-tv-networks-are-spinning-the-losing-ratings-war/AdWeek: KTAZ Names Andrew Deschapelles VP of Saleshttp://www.adweek.com/tvspy/ktaz-names-andrew-deschapelles-vp-of-sales/138791?red=as
Andrew Deschapelles has been named vice president of sales at KTAZ, the Telemundo station in Phoenix.Tue, 13 Jan 2015 07:02:00 -0600http://www.adweek.com/tvspy/ktaz-names-andrew-deschapelles-vp-of-sales/138791?red=asAmerican Family Insurance Opts for Flexibility, Cost-Savings of Regional Super Bowl Ad Buyhttp://adage.com/article/special-report-super-bowl/american-family-insurance-opts-regional-super-bowl-buy/296560/
Insurer plans to run different versions of ad, depending on the market.Tue, 13 Jan 2015 06:10:00 -0600http://adage.com/article/special-report-super-bowl/american-family-insurance-opts-regional-super-bowl-buy/296560/ePort Passes $4B In Spot Deals In 2014http://www.tvnewscheck.com/article/82149/eport-passes-4b-in-spot-deals-in-2014
The programmatic ad platform, a cooperative effort between Strata, Katz Media and Cox Reps, setsan all-time record for orders.Tue, 13 Jan 2015 06:00:00 -0600http://www.tvnewscheck.com/article/82149/eport-passes-4b-in-spot-deals-in-2014Path To Next-Gen Broadcasting Not Easyhttp://www.tvnewscheck.com/article/82140/the-complicated-path-to-get-to-atsc-30
If broadcasters switch to a new ATSC 3.0 broadcast standard, TV stations will be able to offer a new generation of ultra high-definition television and to smart phones and other mobile devices, proponents say.Tue, 13 Jan 2015 06:00:00 -0600http://www.tvnewscheck.com/article/82140/the-complicated-path-to-get-to-atsc-30Golden Globes Ratings on NBC Down Vs. Last Year, Still Stronghttp://variety.com/2015/data/ratings/golden-globes-ratings-on-nbc-down-vs-last-year-still-strong-1201400878/
In the overnights the show earned a 12.6 household rating/19 share -- down 11% from last year's 14.1 and about on par with 2013. Still, the 12.6 is higher than every year from 2008 through 2012Mon, 12 Jan 2015 16:00:00 -0600http://variety.com/2015/data/ratings/golden-globes-ratings-on-nbc-down-vs-last-year-still-strong-1201400878/Question For Our Time: Are DVRs still cool?http://zonewire.net/telescope/page/question-for-our-time-are-dvrs-still-cool
If millennials are resisting pay TV packages, it would follow that DVR presence within the demographic cohort would trail the broader averages. And that's exactly what Poltrack's data indicates.Mon, 12 Jan 2015 16:00:00 -0600http://zonewire.net/telescope/page/question-for-our-time-are-dvrs-still-coolPedowitz Promotes More Mature, More Male CW #TCA15http://www.broadcastingcable.com/news/programming/pedowitz-promotes-more-mature-more-male-cw-tca15/136969
CW president Mark Pedowitz touted his network's improved performance among male viewers and the maturation of his audience during an executive session Sunday at the TCA winter press tour.Mon, 12 Jan 2015 10:00:00 -0600http://www.broadcastingcable.com/news/programming/pedowitz-promotes-more-mature-more-male-cw-tca15/136969Midseason Becomes Second Season for Broadcasthttp://www.broadcastingcable.com/news/programming/midseason-becomes-second-season-broadcast/136938
Faced with heightened competition on so many fronts, broadcasters are increasing their own programming output and using midseason as a platform to recapture viewer attention that drifted over the holidays.Mon, 12 Jan 2015 08:15:00 -0600http://www.broadcastingcable.com/news/programming/midseason-becomes-second-season-broadcast/136938TV And Video Ad Buying, Not Converging Yet, Mediaocean's Wisehttp://www.beet.tv/2015/01/cesmediaoceanwise.html#.VLO8EzQ1o-Y.twitter
In this video interview with Beet.TV, Wise refers to the difference between "auction-based modelling versus upfront markets". But Wise reckons things will start to shift by next summer.Mon, 12 Jan 2015 07:05:00 -0600http://www.beet.tv/2015/01/cesmediaoceanwise.html#.VLO8EzQ1o-Y.twitterSPYTV: Hearst Names New GM for WXIIhttp://www.mediabistro.com/tvspy/hearst-names-new-gm-for-wxii_b137740
Hearst Television has named Michelle Butt president and GM of its Greensboro-Winston-Salem-High Point, N.C. NBC affiliate WXII.Mon, 12 Jan 2015 07:02:00 -0600http://www.mediabistro.com/tvspy/hearst-names-new-gm-for-wxii_b137740SPYTV: Meredith Names Mike Cukyne GM of KCTV-KSMOhttp://www.mediabistro.com/tvspy/meredith-names-mike-cukyne-gm-of-kctv-ksmo_b137681
Mike Cukyne has been named VP & GM of Meredith's Kansas City duopoly KCTV-KSMO.Mon, 12 Jan 2015 07:00:00 -0600http://www.mediabistro.com/tvspy/meredith-names-mike-cukyne-gm-of-kctv-ksmo_b137681How DC Became the Hero That Television Deserveshttp://www.adweek.com/news/television/how-dc-became-hero-television-deserves-162281
For TV networks seeking a foothold in a world of increasing competition for every great script, [DC Entertainment's] mighty legion of superheroes could prove to be the pot of gold at the end of the rainbow.Mon, 12 Jan 2015 06:00:00 -0600http://www.adweek.com/news/television/how-dc-became-hero-television-deserves-162281What Media Buyers Want From Nielsenhttp://www.medialifemagazine.com/what-media-buyers-really-want-from-nielsen/
While media buyers have a vested interest in ratings that would decrease the price their clients pay for advertising, they ultimately are most concerned with accuracy.Mon, 12 Jan 2015 06:00:00 -0600http://www.medialifemagazine.com/what-media-buyers-really-want-from-nielsen/Lots On The Plate For TVN, Broadcastershttp://www.tvnewscheck.com/article/82101/lots-on-the-plate-for-tvn-broadcasters
On the list: revenue, automated selling, the incentive auction, Net neutrality, ATSC 3.0, network-affiliate relations, retrans, first-run syndication, consolidation, streaming, newsgathering and reinventing TV news.Fri, 09 Jan 2015 16:00:00 -0600http://www.tvnewscheck.com/article/82101/lots-on-the-plate-for-tvn-broadcastersMBPT Spotlight: Ford's 2015 Trend Report Explores Generation Z And Their Influence On Brands Going Forwardhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-ford-s-2015-trend-report-explores-generation-z-and-their-influence-brands-going-forward/136917
Ford's 2015 Trend Report offers a compelling picture of GenZ consumers, the oldest of whom are in their teens, impact on the sale of merchandise across categories and older generations.Fri, 09 Jan 2015 15:00:00 -0600http://www.broadcastingcable.com/news/currency/mbpt-spotlight-ford-s-2015-trend-report-explores-generation-z-and-their-influence-brands-going-forward/136917TVNewsCheck: Jim Hess Named WISH-WNDY Local Sales Managerhttp://www.tvnewscheck.com/article/82084/jim-hess-named-wishwndy-local-sales-manager
Media General has named Jim Hess local sales manager of its WISH (CBS) and WNDY (MNT) Indianapolis (DMA 27).Fri, 09 Jan 2015 07:00:00 -0600http://www.tvnewscheck.com/article/82084/jim-hess-named-wishwndy-local-sales-managerBig Boom in Hispanic Ad Spendinghttp://www.medialifemagazine.com/big-boom-in-hispanic-ad-spending/
While the overall media economy grew at a snail's pace from July to September 2014, up 0.3 percent, Hispanic media rose sharply, 19.9 percent, according to Kantar Media.Fri, 09 Jan 2015 07:00:00 -0600http://www.medialifemagazine.com/big-boom-in-hispanic-ad-spending/NY Stations Testing Signals From World Tradehttp://www.tvnewscheck.com/article/82062/ny-stations-testing-signals-from-world-trade
The Metropolitan Television Alliance, which represents 12 of the major TV stations in New York City, is planning to test the strength and coverage of broadcast signals from the tower atop One World Trade Center in lower Manhattan.Thu, 08 Jan 2015 15:30:00 -0600http://www.tvnewscheck.com/article/82062/ny-stations-testing-signals-from-world-tradeCBS Internet-Video Subscribers Are Watching Twice as Much Content, Says Digital Chief Jim Lanzonehttp://variety.com/2015/digital/news/cbs-internet-video-subscribers-are-watching-twice-as-much-content-says-digital-chief-jim-lanzone-1201395843/
CBS last fall launched a direct-to-consumer Internet TV service to deliver more content to "super-fans" of its content -- and the Eye's theory has been proven out, according to Jim Lanzone, president and CEO of CBS Interactive.Thu, 08 Jan 2015 14:00:00 -0600http://variety.com/2015/digital/news/cbs-internet-video-subscribers-are-watching-twice-as-much-content-says-digital-chief-jim-lanzone-1201395843/New Fox Chiefs Reveal Reboot Plan: "We're Not Looking to Do Smaller, Dark Programming"http://www.hollywoodreporter.com/news/new-fox-chiefs-reveal-reboot-761341
Fox veterans suggest the new chiefs have brought strong relationships along with a sense of optimism and a level of engagement that the network lacked in recent years.Thu, 08 Jan 2015 10:00:00 -0600http://www.hollywoodreporter.com/news/new-fox-chiefs-reveal-reboot-761341Fewer College Bowl Games on Broadcast Televisionhttp://www.iberianet.com/opinion/columnists/fewer-college-bowl-games-on-broadcast-television/article_de268f2c-968b-11e4-83b2-c300b6d126d2.html
Not too many years ago, there were some broadcast stations that bought the rights to college football games with an opportunity to pay for those rights and make money by selling advertising.Thu, 08 Jan 2015 08:00:00 -0600http://www.iberianet.com/opinion/columnists/fewer-college-bowl-games-on-broadcast-television/article_de268f2c-968b-11e4-83b2-c300b6d126d2.htmlB&C: Griffin Named SVP of Business Development at CBS TV Stationshttp://www.broadcastingcable.com/news/local-tv/griffin-named-svp-business-development-cbs-tv-stations/136890
Gerald Griffin has been named senior VP, business development and strategic partnerships, at CBS Television Stations. He comes from ABC Regional Sports & Entertainment Sales, where he was senior VP, and will report to Jim Sullivan, president of sales for the group.Thu, 08 Jan 2015 07:00:00 -0600http://www.broadcastingcable.com/news/local-tv/griffin-named-svp-business-development-cbs-tv-stations/136890CBS Chief Les Moonves Calls Overnight Ratings 'Worthless,' 'Antiquated'http://www.thewrap.com/les-moonves-cbs-tv-ratings-ces-stephen-colbert-james-corden/
CBS President and CEO Les Moonves raged against traditional ratings metrics during his Consumer Electronics Show keynote speech in Las Vegas.Thu, 08 Jan 2015 06:00:00 -0600http://www.thewrap.com/les-moonves-cbs-tv-ratings-ces-stephen-colbert-james-corden/Digital-Only Reps Push Uptick In Local Media Saleshttp://www.mediapost.com/publications/article/241280/digital-only-reps-push-uptick-in-local-media-sales.html
New research suggests traditional local media does substantially higher digital sales revenues -- four times as much -- when they have dedicated digital account ad executives, as opposed to those that don't.Wed, 07 Jan 2015 16:00:00 -0600http://www.mediapost.com/publications/article/241280/digital-only-reps-push-uptick-in-local-media-sales.htmlWhy Your Cable Bill Is Going Up Again in 2015http://www.bloomberg.com/news/2015-01-07/why-your-cable-bill-is-going-up-again-in-2015-sports.html
Cable providers may offer more services and channels than ever before, but many consumers don't want to pay for networks they don't want to watch. The latest rate increase could prompt some to cancel their subscriptions.Wed, 07 Jan 2015 15:00:00 -0600http://www.bloomberg.com/news/2015-01-07/why-your-cable-bill-is-going-up-again-in-2015-sports.htmlStudy Shows Advertisers May Fall in Love with Cord Cuttershttp://www.cnbc.com/id/102318099
Think TV companies hate cord cutters? Advertisers might just love them.Wed, 07 Jan 2015 10:55:00 -0600http://www.cnbc.com/id/102318099Promising Prognostication for Broadcast http://rbr.com/promising-prognostication-for-broadcast/
Customer engagement guru Bill Lee is enthusiastic not only about prospects for a great 2015 business year, but about the advantages broadcast offers over some of the newer platforms.Wed, 07 Jan 2015 10:40:00 -0600http://rbr.com/promising-prognostication-for-broadcast/Nets Hold Upper Hand In Affiliate Relationshttp://www.tvnewscheck.com/article/82002/nets-hold-upper-hand-in-affiliate-relations
Over the years, the balance of power in the network-affiliate relationship has shifted back and forth. Today, it has moved to the networks -- perhaps permanently.Wed, 07 Jan 2015 10:30:00 -0600http://www.tvnewscheck.com/article/82002/nets-hold-upper-hand-in-affiliate-relationsTVNewsCheck: WSOC Names Michelle Harper GSMhttp://www.tvnewscheck.com/article/82018/wsoc-names-michelle-harper-gsm
Cox Media Group (CMG) named Michelle Harper as its new general sales manager for its ABC affiliate WSOC Charlotte, N.C. (DMA 24) effective immediately. She succeeds Paul Briggs, who became VP-GM of CMG's WHBQ Memphis in late 2014.Wed, 07 Jan 2015 07:00:00 -0600http://www.tvnewscheck.com/article/82018/wsoc-names-michelle-harper-gsmTelevision Ad Spending Up in Q3, While Online Display Ads Slippedhttp://blogs.wsj.com/cmo/2014/12/22/television-ad-spending-up-in-q3-while-online-display-ads-slipped/
Given all the talk of advertisers pouring money into digital outlets at the expense of television, a new report from Kantar Media paints a surprising picture of the media landscape.Wed, 07 Jan 2015 07:00:00 -0600http://blogs.wsj.com/cmo/2014/12/22/television-ad-spending-up-in-q3-while-online-display-ads-slipped/TVNewsCheck: Pircsuk Retiring As WWNY Station Managerhttp://www.tvnewscheck.com/link/82058/wwny-gm-cathy-pircsuk-sets-retirement/
Cathy Pircsuk, general manager and divisional vice president of WWNY/WNYF in Watertown, announced Tuesday that she will retire in June, 2015.Wed, 07 Jan 2015 07:00:00 -0600http://www.tvnewscheck.com/link/82058/wwny-gm-cathy-pircsuk-sets-retirement/ Who Is Cogent Reports, Taking Over CNBC Audience Measurement From Nielsen?http://adage.com/article/media/meet-cogent-reports-nielsen/296484/
Cogent provides research to asset managers to help them better reach and build media plans that target investors and financial advisors. Now it is looking to translate its research to the media world.Wed, 07 Jan 2015 06:12:00 -0600http://adage.com/article/media/meet-cogent-reports-nielsen/296484/ For Super Bowl, Anheuser-Busch Aims at Younger Crowdhttp://www.nytimes.com/2015/01/07/business/media/for-super-bowl-anheuser-busch-aims-at-younger-crowd.html
Marketing executives said the steep price [of a spot] was worth it, given that the Super Bowl is one of the few events that attract a mass audience eager to watch commercials.Wed, 07 Jan 2015 06:00:00 -0600http://www.nytimes.com/2015/01/07/business/media/for-super-bowl-anheuser-busch-aims-at-younger-crowd.htmlThe Cord-Cutter's Guide To 2015http://blogs.wsj.com/cmo/2015/01/06/how-to-cut-the-cord-in-2015/
An HD antenna provides a way to watch broadcast channels such as CBS and Fox (which aren't currently available in the Sling TV package) so buy one and your Sundays watching football are set.Wed, 07 Jan 2015 05:00:00 -0600http://blogs.wsj.com/cmo/2015/01/06/how-to-cut-the-cord-in-2015/CNBC's Nielsen Defection: Will It Kill Media Measurement, or Just Make A Scratch?http://variety.com/2015/tv/news/cnbcs-nielsen-defection-will-it-kill-media-measurement-or-just-make-a-scratch-1201393680/
CNBC's maneuver won't kill TV's current measurement system. But it's one move among many that could make chaos - not commercial viewing - the new currency of the business of television.Tue, 06 Jan 2015 16:00:00 -0600http://variety.com/2015/tv/news/cnbcs-nielsen-defection-will-it-kill-media-measurement-or-just-make-a-scratch-1201393680/11 Consultant Predictions For 2015http://campaignsandelections.com/campaign-insider/2380/11-consultant-predictions-for-2015
This idea that there is a growing war between digital and TV is false. Digital isn't going to replace TV.Tue, 06 Jan 2015 16:00:00 -0600http://campaignsandelections.com/campaign-insider/2380/11-consultant-predictions-for-2015FCA, GM, Toyota, Subaru Drive Market to 11% Gainhttp://www.autonews.com/article/20150105/RETAIL01/150109997/fca-gm-toyota-subaru-drive-market-to-11-gain
The U.S. auto industry closed out a stellar 2014 with a blockbuster December as U.S. consumers took advantage of year-end deals, lower fuel prices and an improving economy.Tue, 06 Jan 2015 08:00:00 -0600http://www.autonews.com/article/20150105/RETAIL01/150109997/fca-gm-toyota-subaru-drive-market-to-11-gainCNBC to Stop Using Nielsen for Ratingshttp://www.wsj.com/articles/cnbc-to-stop-using-nielsen-for-ratings-1420520556
Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. Instead, it has retained marketing and research firm Cogent Reports for the task.Tue, 06 Jan 2015 07:15:00 -0600http://www.wsj.com/articles/cnbc-to-stop-using-nielsen-for-ratings-1420520556The Most Unpopular Company in America is …http://www.marketwatch.com/story/the-most-unpopular-company-in-america-is-2014-12-29
Cable companies have come under scrutiny in 2014 for their rising subscription rates and lack of choice within the market. Cable bills have more than doubled over the last decade.Tue, 06 Jan 2015 07:10:00 -0600http://www.marketwatch.com/story/the-most-unpopular-company-in-america-is-2014-12-29Raycommedia.com: Dave Thomason Named Vice President and General Manager of KFVS12 and WQWQhttp://www.raycommedia.com/news/1501053.htm
Dave Thomason has been named Vice President and General Manager of KFVS12 and WQWQ, the Raycom Media stations in Cape Girardeau, Missouri. Thomason will be replacing Tim Ingram current Vice President and General Manager of KFVS12 and WQWQ, as Ingram becomes Vice President and General Manager of WVUE, the Raycom Media managed station in New Orleans, Louisiana. Ingram replaces, Sandy Breland as she takes on full time duties as Group Vice President for Raycom Media and will be working with KFVS12 and WQWQ in her new role.Tue, 06 Jan 2015 07:05:00 -0600http://www.raycommedia.com/news/1501053.htmB&C: Eric Duncan Named WSFA Montgomery GMhttp://www.broadcastingcable.com/news/fates-and-fortunes/eric-duncan-named-wsfa-montgomery-gm/136739
Eric Duncan, KCBD Lubbock general sales manager, has been named VP and general manager of Raycom Media's WSFA Montgomery, Ala. Duncan will replace Collin R. Gaston, who was named VP and general manager of WBRC Birmingham, Ala., with Lou Kirchen retiring.Tue, 06 Jan 2015 07:00:00 -0600http://www.broadcastingcable.com/news/fates-and-fortunes/eric-duncan-named-wsfa-montgomery-gm/136739TV Chs. Delivered By Internet, New TV Setshttp://www.tvnewscheck.com/article/81956/tv-chs-delivered-by-internet-new-tv-sets
Dish will offer a package of channels, including ESPN and CNN, starting at $20 a month. The availability of ESPN as part of the Internet package addresses a major reason people were loath to "cut the cord" - live sports.Mon, 05 Jan 2015 16:00:00 -0600http://www.tvnewscheck.com/article/81956/tv-chs-delivered-by-internet-new-tv-setsB&C: TV Director Larry Auerbach Dieshttp://www.broadcastingcable.com/news/local-tv/tv-director-larry-auerbach-dies/136686
Television director Larry Auerbach died Dec. 20 at age 91. Auerbach directed the soap opera Love of Life for 28 years, then moved on to All My Children, Another World, As the World Turns and One Life to Live. Earlier in his career, he was stage manager on the soap Hawkins Falls, as well as Studs' Place with Studs Terkel and Kukla, Fran and Ollie.Mon, 05 Jan 2015 15:44:00 -0600http://www.broadcastingcable.com/news/local-tv/tv-director-larry-auerbach-dies/136686B&C: Gaston Named WBRC Birmingham GMhttp://www.broadcastingcable.com/news/local-tv/gaston-named-wbrc-birmingham-gm/136726
Collin R. Gaston has been named VP and general manager of Raycom Media's WBRC Birmingham, replacing Lou Kirchen, who retires at the end of January, 2015.Mon, 05 Jan 2015 15:18:00 -0600http://www.broadcastingcable.com/news/local-tv/gaston-named-wbrc-birmingham-gm/136726escrippsnews.com: Scripps Names Steve Weinstein VP/GM of WEWS in Cleveland http://escrippsnews.scrippsnet.com/node/3211
Steve Weinstein, an award-winning journalist and forward-looking leader, has been named vice president and general manager of WEWS in Cleveland, effective Jan. 12, 2015.Mon, 05 Jan 2015 15:10:00 -0600http://escrippsnews.scrippsnet.com/node/3211Net Gains Are Station Losseshttp://www.broadcastingcable.com/news/local-tv/net-gains-are-station-losses/136707
National revenue remains a "problem child," according to Steve Lanzano, TVB president and CEO. But local revenue is a fortunate son. "It's on fire," says one consultant. "Stations have a unique relationship with those folks."Mon, 05 Jan 2015 15:00:00 -0600http://www.broadcastingcable.com/news/local-tv/net-gains-are-station-losses/136707TVNewsCheck: Raycom Ups Sandy Breland to Group VPhttp://www.tvnewscheck.com/article/81952/raycom-ups-sandy-breland-to-group-vp#.VKr54UriVwo.twitter-promotes-wvue-gm-to-group-vp-names-replacement_b137178
Sandy Breland, VP-GM of Raycom Media's Fox affiliate WVUE New Orleans (DMA 51), has been promoted to group vice president. Breland will be taking on this new role as long-time Group VP Leon Long retires at the end of January, 2015. Tim Ingram, currently the GM at Raycom Media's KFVS and WQWQ in Cape Girardeau, Mo., replaces Breland at WVUE.Mon, 05 Jan 2015 11:10:00 -0600http://www.tvnewscheck.com/article/81952/raycom-ups-sandy-breland-to-group-vp#.VKr54UriVwo.twitter-promotes-wvue-gm-to-group-vp-names-replacement_b137178NFL Ratings Roll On Despite Blowouts, PR Problemshttp://adage.com/article/media/nfl-ratings-roll-blowouts-pr-problems/296446/
According to Nielsen live-plus-same-day data, the NFL prime-time and late national game packages effectively matched last season's deliveries.Mon, 05 Jan 2015 11:00:00 -0600http://adage.com/article/media/nfl-ratings-roll-blowouts-pr-problems/296446/After Solid First Half, Ad Spending Slowshttp://www.medialifemagazine.com/after-solid-first-half-ad-spending-slows/
With big spenders cutting back, most media struggled during third quarter. TV was the only one to see gains, up 6.5 percent.Mon, 05 Jan 2015 10:30:00 -0600http://www.medialifemagazine.com/after-solid-first-half-ad-spending-slows/Allstate Warns Against Over-sharing With TV, Online Adshttp://www.mediapost.com/publications/article/241030/allstate-warns-against-over-sharing-with-tv-onlin.html
New Year Day's Sugar Bowl viewers were treated to an interesting cross-platform real-time advertising event courtesy of Allstate Insurance and its popular "Mayhem" character.Mon, 05 Jan 2015 10:11:00 -0600http://www.mediapost.com/publications/article/241030/allstate-warns-against-over-sharing-with-tv-onlin.htmlWhy Marketers Should Make A New Year's Resolution To Buy More TVhttp://www.mediapost.com/publications/article/240963/why-marketers-should-make-a-new-years-resolution.html
Marketers must take a much closer look at how critical TV is to the marketing mix. With the right model and management, TV can provide an effective, trackable and scalable option.Mon, 05 Jan 2015 10:10:00 -0600http://www.mediapost.com/publications/article/240963/why-marketers-should-make-a-new-years-resolution.htmlPopular TV Series and Movies Maintain Relevance as Novelshttp://www.nytimes.com/2015/01/05/business/media/popular-tv-series-and-movies-maintain-relevance-as-novels.html
In recent years, with the abundance of high-quality television and fans' bottomless appetite for bonus content about their favorite shows, tie-in books are evolving to keep pace.Mon, 05 Jan 2015 10:00:00 -0600http://www.nytimes.com/2015/01/05/business/media/popular-tv-series-and-movies-maintain-relevance-as-novels.htmlTVNewsCheck: Nexstar And Charter Reach Retrans Deal http://www.tvnewscheck.com/article/81921/nexstar-and-charter-reach-retrans-deal
Nexstar Broadcasting Group announced that it signed a new distribution agreement with Charter Communications before the expiration of the prior contract on Dec. 31, 2014 enabling Charter subscribers in 15 markets to enjoy uninterrupted access to network, local news and other programming.Mon, 05 Jan 2015 09:35:00 -0600http://www.tvnewscheck.com/article/81921/nexstar-and-charter-reach-retrans-deal76% Of Homes Have DVR, Netflix Or Use VOD: Studyhttp://www.multichannel.com/news/technology/76-homes-have-dvr-netflix-or-use-vod-study/386584
26% of homes use two of those services, and 11% use all three, LRG found in On-Demand TV 2014: A Nationwide Study on VOD and DVRs, its 13th annual study on the topic.Mon, 05 Jan 2015 09:20:00 -0600http://www.multichannel.com/news/technology/76-homes-have-dvr-netflix-or-use-vod-study/386584Can Amazon and Netflix Bounce Back in 2015?http://www.dailyfinance.com/2014/12/19/amazon-netflix-recover-2015/
Two of the market's biggest dot-com rock stars had a rough 2014. Amazon saw its stock shed a quarter of its value. Netflix saw its shares slump nearly 10 percent.Mon, 05 Jan 2015 09:00:00 -0600http://www.dailyfinance.com/2014/12/19/amazon-netflix-recover-2015/2015: The Year Of Disruption In Cable Televisionhttp://www.mediapost.com/publications/article/240773/2015-the-year-of-disruption-in-cable-television.html
While 2015 will be the year of OTT, it won't bring the much-anticipated death of television. Broadcast, cable and satellite will continue to dominate the distribution of advertising supported video content.Mon, 05 Jan 2015 09:00:00 -0600http://www.mediapost.com/publications/article/240773/2015-the-year-of-disruption-in-cable-television.htmlAFC Wild Card Game Strong for NBChttp://ftp.media.radcity.net/ZSND/issues/January2015/S5391.pdf#page=3
The Baltimore Ravens' 30-17 road victory over their AFC North rival Pittsburgh Steelers NFL Wild Card game on NBC averaged 28.0M viewers to rank as the second most-watched Saturday AFC Wild Card game in the past 20 seasons.Mon, 05 Jan 2015 08:10:00 -0600http://ftp.media.radcity.net/ZSND/issues/January2015/S5391.pdf#page=3A Look at 2015 Car Saleshttp://rbr.com/a-look-at-2015-car-sales/
2014 has been a great year for automobile manufacturers, and that is always generally good news for the companies that provide their advertising venues. But what's 2015 looking like?Mon, 05 Jan 2015 08:00:00 -0600http://rbr.com/a-look-at-2015-car-sales/Bounce TV Posts Strongest Year in its Historyhttp://tvbythenumbers.zap2it.com/2015/01/02/bounce-tv-posts-strongest-year-in-its-history-racks-up-impressive-double-digit-viewership-gains/345419/
In Primetime viewership for the year, Bounce TV racked up tremendous gains in households and targeted sales demos with increases of: +42% among HHs (159K), +22% among P18-49 (84K), +29% among P25-54 (94K.Mon, 05 Jan 2015 08:00:00 -0600http://tvbythenumbers.zap2it.com/2015/01/02/bounce-tv-posts-strongest-year-in-its-history-racks-up-impressive-double-digit-viewership-gains/345419/Top TV Advertisers of the Year http://ftp.media.radcity.net/ZSND/issues/December2014/S2871.pdf#page=3
Ace Metrix has released its finalists for "brands of the year," as reported by Adweek which says "TV ads still very much strike a chord with consumers."Mon, 05 Jan 2015 07:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/December2014/S2871.pdf#page=3MBPT Spotlight: As Holiday Season Ends, Broadcast Networks Look To Revitalized Their Primetime Scheduleshttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-holiday-season-ends-broadcast-networks-look-revitalized-their-primetime-schedules/136660
With December and its heavy dose of holiday specials and repeat programming soon to be seen only in the rearview mirror, the broadcast networks are gearing up for January with a bunch of new shows, and regular series returning with new episodes, all aimed at boosting ratings and ad revenue.Tue, 30 Dec 2014 14:25:00 -0600http://www.broadcastingcable.com/news/currency/mbpt-spotlight-holiday-season-ends-broadcast-networks-look-revitalized-their-primetime-schedules/136660Reality TV Facing its Own Reality: A Ratings Slumphttp://www.latimes.com/entertainment/tv/la-et-st-reality-television-20141228-story.html#page=1
Just a few years ago, underemployed TV writers were complaining that reality programming was taking over their industry. Now the scribes are having their revenge: Unscripted programming is mired in an unexpected slump.Tue, 30 Dec 2014 14:23:00 -0600http://www.latimes.com/entertainment/tv/la-et-st-reality-television-20141228-story.html#page=1Live Sports Could Overwhelm TV's Ad Gamehttp://www.wsj.com/articles/live-sports-could-overwhelm-tvs-ad-game-heard-on-the-street-1419874230
Live sports content is the television industry's blessing and its curse. Now this complicated relationship may be contributing to the recent weakness in TV advertising.Tue, 30 Dec 2014 14:20:00 -0600http://www.wsj.com/articles/live-sports-could-overwhelm-tvs-ad-game-heard-on-the-street-1419874230TVSpy: WGCL Adds Kelly Frank to Oversee All Mediahttp://www.mediabistro.com/tvspy/wgcl-adds-kelly-frank-to-oversee-all-media_b136876
Atlanta CBS affiliate WGCL has named Kelly Frank senior managing editor of Broadcast, Digital and Social. The newly created position will oversee content across broadcast, digital and social media for the Meredith-owned station.Tue, 30 Dec 2014 13:10:00 -0600http://www.mediabistro.com/tvspy/wgcl-adds-kelly-frank-to-oversee-all-media_b136876TVSpy: WKYC Station Manager Upped to GMhttp://www.mediabistro.com/tvspy/wkyc-station-manager-upped-to-gm_b136912
Micki Byrnes, station manager for WKYC, has been named president and general manager of the Cleveland NBC affiliate.Tue, 30 Dec 2014 13:06:00 -0600http://www.mediabistro.com/tvspy/wkyc-station-manager-upped-to-gm_b136912TVSpy: Former KFOR GM Jim Boyer Dieshttp://www.mediabistro.com/tvspy/former-kfor-gm-jim-boyer-dies_b136833
Former KFOR general manager Jim Boyerdied last week after a battle with Esophageal Cancer. During his 48 year career in broadcasting, Boyer had worked as president and GM of the Oklahoma City NBC affiliate KFOR,WHO in Des Moines and KATU in Portland, Ore. He had also been news director at WWL in New Orleans and at KOMO in Seattle.Tue, 30 Dec 2014 13:05:00 -0600http://www.mediabistro.com/tvspy/former-kfor-gm-jim-boyer-dies_b136833TVSpy: KAIT to Launch NBC Affiliatehttp://www.mediabistro.com/tvspy/kait-to-launch-nbc-affiliate_b136846
Raycom-owned ABC affiliate KAIT has announced plans to begin broadcasting NBC. The station has not announced the details yet. KAIT GM Chris Conroy told TVSpy the affiliate would begin broadcasting January 26.Tue, 30 Dec 2014 13:00:00 -0600http://www.mediabistro.com/tvspy/kait-to-launch-nbc-affiliate_b136846Market is still hot for buying up local TV stationshttp://www.pewresearch.org/fact-tank/2014/12/23/market-is-still-hot-for-buying-up-local-tv-stations/
The rush to acquire local TV stations by media companies continued in 2014 and resulted in strong financial payoffs for them.Tue, 30 Dec 2014 10:45:00 -0600http://www.pewresearch.org/fact-tank/2014/12/23/market-is-still-hot-for-buying-up-local-tv-stations/ABC, CBS, Fox Affils In Deal With Comcasthttp://www.tvnewscheck.com/article/81818/abc-cbs-fox-affils-in-deal-with-comcast
The station groups agree not to fight the Comcast-Time Warner Cable merger with a series of conditions that would bar Comcast from discriminating in favor of NBCU-owned or operated stations over retransmission consent -- and other issues -- for 10 years after the TWC deal closes.Tue, 30 Dec 2014 10:38:00 -0600http://www.tvnewscheck.com/article/81818/abc-cbs-fox-affils-in-deal-with-comcastThe 5 CMOs to Watch in 2015http://blogs.wsj.com/cmo/2014/12/29/5-cmos-to-watch-2015/
Eyes will also be on how [Netflix] chooses to spend its marketing dollars. Will Netflix favor TV? Or digital? From January to June of this year, Netflix spent about half of its $76 million in advertising outlays on television, according to Kantar Media.Tue, 30 Dec 2014 09:50:00 -0600http://blogs.wsj.com/cmo/2014/12/29/5-cmos-to-watch-2015/Yahoo! Finance: Tribune Media Announces Sale of CW Network Affiliation in Indianapolishttp://finance.yahoo.com/news/tribune-media-announces-sale-cw-005700433.html
Tribune Media Company (TRCO) today announced the sale of its CW network affiliation in Indianapolis to Media General, Inc. As a result of the transaction, Media General will acquire the CW affiliation beginning on January 1, 2015.Tue, 30 Dec 2014 09:35:00 -0600http://finance.yahoo.com/news/tribune-media-announces-sale-cw-005700433.htmlFord Launches Biggest Ever Truck Campaign For 2015 F-150http://www.mediapost.com/publications/article/240822/ford-launches-biggest-ever-truck-campaign-for-2015.html
Multi-screening around sports is a big driver. "This customer over-indexes for live sports, and while watching TV, he is also on mobile. We want to integrate the two so when they see a TV ad, they go to digital to learn more."Tue, 30 Dec 2014 09:30:00 -0600http://www.mediapost.com/publications/article/240822/ford-launches-biggest-ever-truck-campaign-for-2015.htmlThe Future of Broadcast Televisionhttp://www.mediapost.com/publications/article/240772/the-future-of-broadcast-television.html
With the convergence of second-screen adoption and the abundance of real-time news consumption via social channels, the broadcast landscape underwent a major transformation in 2014, and will continue to do so in 2015.Tue, 30 Dec 2014 09:23:00 -0600http://www.mediapost.com/publications/article/240772/the-future-of-broadcast-television.htmlIn Internet Age, Ratings Show TV News Remains Relevant
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-tv-news-internet-age-nielsen-ratings-20141230-story.html#page=1
TV news is still overwhelmingly watched on televisions. Although the landscape has become more challenging, TV news can still be a lucrative endeavor. The morning shows each generate hundreds of millions of dollars in advertising revenue for their networks.Tue, 30 Dec 2014 09:13:00 -0600http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-tv-news-internet-age-nielsen-ratings-20141230-story.html#page=1Here Are the Top TV Advertisers of 2014http://www.acemetrix.com/news/media-coverage/here-are-the-top-tv-advertisers-of-2014/
Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix,which released its brands of the year finalists today.Tue, 30 Dec 2014 09:00:00 -0600http://www.acemetrix.com/news/media-coverage/here-are-the-top-tv-advertisers-of-2014/10 Local Digital Media Trends For 2015http://www.netnewscheck.com/article/37787/10-local-digital-media-trends-for-2015
Local television will be challenged to do [its] own evolving, and that trend will be hastened by the growth of over the top and the growing clamor of users for more personal content.Mon, 29 Dec 2014 15:47:00 -0600http://www.netnewscheck.com/article/37787/10-local-digital-media-trends-for-2015Philly.com: Lights Out for Local Jersey Shore TV Stationhttp://www.philly.com/philly/news/new_jersey/20141228_Lights_out_for_local_Jersey_Shore_TV_station.html
Comcast Corp.-owned NBCUniversal has pulled the station's NBC affiliation so it can consolidate viewership in the regional TV market under NBC10 in Philadelphia.Mon, 29 Dec 2014 15:10:00 -0600http://www.philly.com/philly/news/new_jersey/20141228_Lights_out_for_local_Jersey_Shore_TV_station.htmlNFL Rules Sunday Ratingshttp://www.orlandosentinel.com/entertainment/tv/tv-guy/os-nfl-rules-sunday-ratings-20141229-post.html
The NFL made a huge showing in Sunday's prime-time ratings. The prime-time averages in total viewers: NBC with 15 million, CBS with 9.3 million, Fox with 9.1 million and ABC with 2.8 million for reruns.Mon, 29 Dec 2014 14:00:00 -0600http://www.orlandosentinel.com/entertainment/tv/tv-guy/os-nfl-rules-sunday-ratings-20141229-post.htmlSuper Bowl Ads Mostly Failed in 2014, Especially Ones for Carshttp://adage.com/article/special-report-super-bowl/super-bowl-ads-average-effectiveness/296419/
New or unfamiliar products did relatively well in 2014 Super Bowl advertising, while established products and particularly automotive brands fared poorly, according to research firm Communicus.Mon, 29 Dec 2014 12:44:00 -0600http://adage.com/article/special-report-super-bowl/super-bowl-ads-average-effectiveness/296419/It's Truly a December to Remember for Auto Businesshttp://adage.com/article/cmo-strategy/auto-sales-surge-december/296427/
December is projected to be 2014's fourth-best month for new-vehicle sales, quite a feat since this December has only four sales weekends rather than five.Mon, 29 Dec 2014 12:22:00 -0600http://adage.com/article/cmo-strategy/auto-sales-surge-december/296427/Five Advertising Execs to Watch in 2015http://blogs.wsj.com/cmo/2014/12/26/five-advertising-execs-to-watch-in-2015/
These five agency and holding company executives are some of the key decision makers on Madison Avenue. We're keen to see how they respond to the industry's many challenges.Mon, 29 Dec 2014 12:15:00 -0600http://blogs.wsj.com/cmo/2014/12/26/five-advertising-execs-to-watch-in-2015/TV Spy: WISH Picks Up CW Affiliationhttp://www.mediabistro.com/tvspy/wish-picks-up-cw-affiliation_b136791
Indianapolis soon-to-be-ex CBS affiliate WISH has picked up a new affiliation - the station will air CW programming beginning next month.Mon, 29 Dec 2014 12:05:00 -0600http://www.mediabistro.com/tvspy/wish-picks-up-cw-affiliation_b136791Ten Most-Watched Entertainment TV Shows in 2014http://adage.com/article/media/ten-watched-entertainment-tv-shows-2014/296391/
Eye network dominates list with more than half of most-popular prime-time series.Tue, 23 Dec 2014 13:00:00 -0600http://adage.com/article/media/ten-watched-entertainment-tv-shows-2014/296391/Kantar Media Reports U.S. Advertising Expenditures
Increased 0.3 Percent In Q3 2014http://kantarmedia.us/sites/default/files/files/Kantar%20Media%20Q3%202014%20US%20Ad%20Spend.pdf
Television ad spending increased 6.5 percent in the third quarter and was the only sector in the analysis with year-over-year growth. Spanish Language TV rose 23.7 percent and was fueled by the final two weeks of the World Cup tournament in July.Tue, 23 Dec 2014 09:00:00 -0600http://kantarmedia.us/sites/default/files/files/Kantar%20Media%20Q3%202014%20US%20Ad%20Spend.pdfB&C: Media General, LIN Marriage Is Officialhttp://www.broadcastingcable.com/news/local-tv/media-general-lin-marriage-official/136591
Media General and LIN Media have closed on their merger, with Vincent Sadusky, longtime LIN president and CEO, taking over that title at the new company.Tue, 23 Dec 2014 08:05:00 -0600http://www.broadcastingcable.com/news/local-tv/media-general-lin-marriage-official/136591B&C: Media General, LIN Marriage Is Officialhttp://www.broadcastingcable.com/news/local-tv/media-general-lin-marriage-official/136591
Media General and LIN Media have closed on their merger, with Vincent Sadusky, longtime LIN president and CEO, taking over that title at the new company.Tue, 23 Dec 2014 08:05:00 -0600http://www.broadcastingcable.com/news/local-tv/media-general-lin-marriage-official/136591Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelineshttp://blogs.wsj.com/cmo/2014/12/21/ad-agency-trade-group-rejects-online-ad-viewability-guildlines/
"Running a campaign and paying for 30% of the ads not being viewable isn't acceptable to us or our clients," said Todd Gordon, executive vice president of Magna Global, an ad buying firm.Tue, 23 Dec 2014 08:00:00 -0600http://blogs.wsj.com/cmo/2014/12/21/ad-agency-trade-group-rejects-online-ad-viewability-guildlines/PR Newswire: Sinclair Names Noreen O'Mara Parker General Manager In Nashville, TN http://www.prnewswire.com/news-releases/sinclair-names-noreen-omara-parker-general-manager-in-nashville-tn-300013065.html
In making the announcement, Steve Marks, Co-Chief Operating Officer of Sinclair's television group said, "We are pleased to assign Noreen to our Nashville stations. She brings considerable sales, news and digital media management experience, and we are confident in her ability to expand the stations' value proposition to the local advertisers and viewers."Tue, 23 Dec 2014 08:00:00 -0600http://www.prnewswire.com/news-releases/sinclair-names-noreen-omara-parker-general-manager-in-nashville-tn-300013065.htmlYou Just Can't Beat The NFL For Ratingshttp://ftp.media.radcity.net/ZSND/issues/December2014/S3622.pdf
Sunday Night Football on NBC is the biggest regularly scheduled show on all of TV and the league proved its power this year by selling part of its Thursday Night Football (TNF) package to CBS.Tue, 23 Dec 2014 07:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/December2014/S3622.pdfABC O&Os, NCTC Sign First Retrans Dealhttp://www.tvnewscheck.com/article/81778/abc-oos-nctc-sign-first-retrans-deal
The National Cable Television Cooperative (NCTC) and the Walt Disney Co. signed the first long-term retransmission consent agreement between the two for ABC's eight owned stations.Mon, 22 Dec 2014 10:00:00 -0600http://www.tvnewscheck.com/article/81778/abc-oos-nctc-sign-first-retrans-deal2014 Offered Great Shows On-Air And Onlinehttp://www.tvnewscheck.com/article/81749/2014-offered-great-shows-onair-and-online
TV delivered in 2014 -- streaming, on cable and over the air. Consider them winning programs, one and all. But here are 10 that get a special nod.Mon, 22 Dec 2014 09:00:00 -0600http://www.tvnewscheck.com/article/81749/2014-offered-great-shows-onair-and-onlineB&C: Hearst TV Closes on WVTM Birmingham, WJCL Savannahhttp://www.broadcastingcable.com/news/local-tv/hearst-tv-closes-wvtm-birmingham-wjcl-savannah/136601
Hearst Television has closed on its acquisitions of WVTM Birmingham from Media General and WJCL Savannah from LIN Media. Hank Price, WXII Greensboro president and general manager, is taking on the general manager position at WVTM. His successor at WXII will be announced at a later date.Mon, 22 Dec 2014 09:00:00 -0600http://www.broadcastingcable.com/news/local-tv/hearst-tv-closes-wvtm-birmingham-wjcl-savannah/136601Tribune's Tribute to TVB http://rbr.com/tribunes-tribute-to-tvb/#sRlFuhPjTrq23V0j.99
"Investing in TVB memberships for all our stations will provide them with more tools to grow broadcast revenue and maximize advertising."-Larry Wert, President, Tribune BroadcastingMon, 22 Dec 2014 08:00:00 -0600http://rbr.com/tribunes-tribute-to-tvb/#sRlFuhPjTrq23V0j.99Spot TV Climbs 5.2% In Third Quarterhttp://www.tvnewscheck.com/article/81769/spot-tv-climbs-52-in-third-quarter
U.S. television ad spending as a whole increased 6.5% in the third quarter and was the only sector in the analysis with year-over-year growth.Mon, 22 Dec 2014 08:00:00 -0600http://www.tvnewscheck.com/article/81769/spot-tv-climbs-52-in-third-quarterB&C: Hearst TV Closes on WVTM Birmingham, WJCL Savannahhttp://www.broadcastingcable.com/news/local-tv/hearst-tv-closes-wvtm-birmingham-wjcl-savannah/136601
Hearst Television has closed on its acquisitions of WVTM Birmingham from Media General and WJCL Savannah from LIN Media. Hank Price, WXII Greensboro president and general manager, is taking on the general manager position at WVTM. His successor at WXII will be announced at a later date.Mon, 22 Dec 2014 08:00:00 -0600http://www.broadcastingcable.com/news/local-tv/hearst-tv-closes-wvtm-birmingham-wjcl-savannah/136601TVNewsCheck:Meredith Completes WALA Mobile Purchase http://www.tvnewscheck.com/article/81744/meredith-completes-wala-mobile-purchase
The $86 million buy of the Fox affiliate from Media General was part of a divestiture deal involved in obtaining federal regulatory approval of Media General's merger with LIN Media.Mon, 22 Dec 2014 08:00:00 -0600http://www.tvnewscheck.com/article/81744/meredith-completes-wala-mobile-purchaseNew and Used U.S. Auto Sales to Top $1.1 Trillion in 2014http://fleetnewsdaily.com/new-used-u-s-auto-sales-top-1-1-trillion-2014/
A new industry estimate projects that total revenue from consumer purchases of new and used cars and trucks will surpass $1.1 trillion this year, fueled by higher transaction prices across the board.Mon, 22 Dec 2014 06:00:00 -0600http://fleetnewsdaily.com/new-used-u-s-auto-sales-top-1-1-trillion-2014/The Best Broadcast Network Shows of 2014http://www.hollywoodreporter.com/bastard-machine/best-broadcast-network-shows-2014-759280?utm_source=twitter
What network series do very differently from what cable series do - both in intent and execution -- needs to be noticed. And celebrated.Fri, 19 Dec 2014 11:10:00 -0600http://www.hollywoodreporter.com/bastard-machine/best-broadcast-network-shows-2014-759280?utm_source=twitterSocial TV Year-in-Review: Tumblr Head of Media Sima Sistanihttp://lostremote.com/social-tv-year-in-review-tumblr-head-of-media-sima-sistani_b48198
"TV is still a lean-back experience for true fans of the medium…if it's a show I love, there is no way I'm diverting my attention." -Sima SistaniFri, 19 Dec 2014 11:00:00 -0600http://lostremote.com/social-tv-year-in-review-tumblr-head-of-media-sima-sistani_b48198Cleaning The Dust Off TV Preconceptionshttp://www.mediapost.com/publications/article/240516/cleaning-the-dust-off-tv-preconceptions.html
TV advertising is on a level playing field with digital advertising in understanding an advertiser's return on ad spend and is poised to prove its value in a big shiny way.Fri, 19 Dec 2014 11:00:00 -0600http://www.mediapost.com/publications/article/240516/cleaning-the-dust-off-tv-preconceptions.htmlMarketWatch: Media General Completes Merger with LIN Mediahttp://www.marketwatch.com/story/media-general-completes-merger-with-lin-media-2014-12-19
Commenting on the announcement, Media General's President and Chief Executive Officer, Vincent L. Sadusky said, "We are pleased to have finalized the merger transaction that delivers numerous strategic and financial benefits, including a strong balance sheet, significant free cash flow, enhanced scale and a diverse geographic footprint that will provide important opportunities to continue growing our business. We look forward to a smooth integration, capitalizing on our new, combined strength and achieving our synergy goals."Fri, 19 Dec 2014 09:00:00 -0600http://www.marketwatch.com/story/media-general-completes-merger-with-lin-media-2014-12-19One Show on Broadcast Is Celebrating 26 Years in a Row at No. 1 in Its Categoryhttp://www.tvweek.com/tvbizwire/2014/12/one-show-on-broadcast-is-celebrating-26-years-in-a-row-at-no-1-in-its-category/
CBS announced that its long-running soap "The Young and the Restless" accomplished the feat of being the top-rated show in its category for a stunning 26 consecutive years.Fri, 19 Dec 2014 09:00:00 -0600http://www.tvweek.com/tvbizwire/2014/12/one-show-on-broadcast-is-celebrating-26-years-in-a-row-at-no-1-in-its-category/Ad Age: AwesomenessTV Plans Subscription Businesshttp://adage.com/article/media/awesomenesstv-plans-subscription-business-hearst-deal/296209/
Hearst is hoping that Awesomeness really is that media brand of tomorrow, and offers the company growth opportunities in new verticals and demos beyond teens and tweens.Fri, 19 Dec 2014 08:00:00 -0600http://adage.com/article/media/awesomenesstv-plans-subscription-business-hearst-deal/296209/Hartford Courant: WTIC Hartford Names Oxton Interim GM http://www.courant.com/java/hc-oxton-named-acting-gm-at-fox-ct-20141218-story.html
Mark Oxton, director of sales at Hartford, Conn.'s Fox affil WTIC and WCCT (CW) has been appointed acting general manager for both Tribune stations. Oxton steps into the position after former GM Chris Geiger stepped down Tuesday.Fri, 19 Dec 2014 07:00:00 -0600http://www.courant.com/java/hc-oxton-named-acting-gm-at-fox-ct-20141218-story.htmlTVB, NHTSA & Ad Council Partner to Prevent Drunk Driving Fatalities During the Holidayshttp://finance.yahoo.com/news/tvb-nhtsa-ad-council-partner-153300952.html
2014 marks the 11th year of Project Roadblock, the local broadcast television industry's extension of NHTSA and the Ad Council's 'Buzzed Driving is Drunk Driving' PSA campaign.Fri, 19 Dec 2014 06:00:00 -0600http://finance.yahoo.com/news/tvb-nhtsa-ad-council-partner-153300952.htmlSMI: TV Ad Spending Down 2% in November - Broadcast up 3%, while cable drops by 4%http://www.broadcastingcable.com/news/currency/smi-tv-ad-spending-down-2-november/136459
After a weak upfront market, upfront dollars were down 4% on broadcast and 9% on cable. But the scatter market was strong for broadcast, with spending up 40% from last year.Thu, 18 Dec 2014 12:00:00 -0600http://www.broadcastingcable.com/news/currency/smi-tv-ad-spending-down-2-november/136459TVNewsCheck: Tribune's 19 Local TV LLC Stations Join TVB http://www.tvnewscheck.com/article/81685/tribunes-19-local-tv-llc-stations-join-tvb
TVB announced that the former Local TV LLC television stations have joined the almost 700 stations currently counted among TVB's membership. Local TV LLC is owned by Tribune Broadcasting, a subsidiary of Tribune Media Co., which acquired the 19 stations in 16 markets in late 2013.Thu, 18 Dec 2014 11:00:00 -0600http://www.tvnewscheck.com/article/81685/tribunes-19-local-tv-llc-stations-join-tvbAs More Viewers Cut Cable, What Will Happen to Sports?http://www.si.com/more-sports/2014/12/17/future-cable-sports-tv
In an age of unbundling, the business model of networks will be less disrupted than that of their cable counterparts--they're less dependent on cash for carriage, and they offer a wide variety of programming that appeals to viewers.Thu, 18 Dec 2014 10:00:00 -0600http://www.si.com/more-sports/2014/12/17/future-cable-sports-tvTVNewsCheck: Bounce TV Airing Martin Luther King III PSAhttp://www.tvnewscheck.com/marketshare/2014/12/18/bounce-tv-airs-martin-luther-king-iii-psa/
The PSA was produced by Bounce TV in the wake of recent protests around the country following court decisions in Ferguson, Mo., and New York. King III is a founder and board member of Bounce TV, the over-the-air broadcast television network designed for African-American audiences.Thu, 18 Dec 2014 09:00:00 -0600http://www.tvnewscheck.com/marketshare/2014/12/18/bounce-tv-airs-martin-luther-king-iii-psa/ wmbfnews.com: Media names Sarah Miles Vice President and General Manager of WMBFhttp://www.wmbfnews.com/story/27649994/raycom-media-names-sarah-miles-vice-president-and-general-manager-of-wmbf
Sarah Miles has been promoted to VP, GM, WMBF News, the Raycom Media owned NBC affiliate in Myrtle Beach, South Carolina effective January 2015. Sarah will replace WMBF VP and GM Ted Fortenberry who has been promoted to VP, GM, WLBT-TV 3 and MSNewsNow, the Raycom Media owned NBC affiliate and digital news operation in Jackson, Mississippi.Thu, 18 Dec 2014 07:00:00 -0600http://www.wmbfnews.com/story/27649994/raycom-media-names-sarah-miles-vice-president-and-general-manager-of-wmbfMedia Bistro: Tribune Expands Role for Philadelphia Station GMhttp://www.mediabistro.com/tvspy/tribune-expands-role-for-philadelphia-station-gm_b136275
Tribune Broadcasting named Vince Gianninisenior vice president and GM of its Washington. D.C. MyNetworkTV and CW affiliates WPHL and WDCW.Wed, 17 Dec 2014 20:31:00 -0600http://www.mediabistro.com/tvspy/tribune-expands-role-for-philadelphia-station-gm_b136275Media Bistro: WTIC GM Leaves After Less Than a Yearhttp://www.mediabistro.com/tvspy/wtic-gm-leaves-after-less-than-a-year_b136360
Chris Geiger is out as GM of Tribune's Hartford FOX affiliate WTIC.Wed, 17 Dec 2014 15:00:00 -0600http://www.mediabistro.com/tvspy/wtic-gm-leaves-after-less-than-a-year_b136360Bounce TV Lands Off-Network Rights To Four Serieshttp://deadline.com/2014/12/bounce-tv-off-network-rights-series-roc-a-different-world-the-hughleys-1201326999/
Bounce TV, which bills itself as the first broadcast TV network for African Americans, is making its first move into off-network series acquisition.Wed, 17 Dec 2014 10:00:00 -0600http://deadline.com/2014/12/bounce-tv-off-network-rights-series-roc-a-different-world-the-hughleys-1201326999/What's Holding Programmatic Advertising Back?http://adage.com/article/tubemogul/holding-programmatic-advertising-back/296252/
For the better part of a century, TV has been the most important branding medium--the largest screen in the house that rightly commands the lion's share of ad dollars.Wed, 17 Dec 2014 09:00:00 -0600http://adage.com/article/tubemogul/holding-programmatic-advertising-back/296252/Outback to Take Lunch Business Nationalhttp://nrn.com/casual-dining/outback-take-lunch-business-national
Outback Steakhouse is planning to expand its lunch business in 2015 and will raise awareness with a national ad campaign, executives with parent company Bloomin' Brands said at their investor day meeting.Wed, 17 Dec 2014 09:00:00 -0600http://nrn.com/casual-dining/outback-take-lunch-business-nationalSuper Bowl is Multi-screen Experiencehttp://ftp.media.radcity.net/ZSND/issues/December2014/S4727.pdf#page=3
YuMe survey found that consumers are still fairly traditional in their Big Game viewing habits, with 87% likely to watch the game live on cable/broadcast TV.Wed, 17 Dec 2014 08:05:00 -0600http://ftp.media.radcity.net/ZSND/issues/December2014/S4727.pdf#page=3TV Still The Go-To Medium For Weatherhttp://www.tvnewscheck.com/article/81615/tv-still-the-goto-medium-for-weather
"People check digital and radars for a quick look. But I'm going to turn on the TV because I want to hear my meteorologist tell me what it means." -- Bob Connors, managing editor digital, NBC O&O WVIT.Wed, 17 Dec 2014 07:00:00 -0600http://www.tvnewscheck.com/article/81615/tv-still-the-goto-medium-for-weatherNBC Launches Live-Stream Broadcasts On the Web, But Only for Pay-TV Subscribershttp://variety.com/2014/digital/news/nbc-launches-live-stream-broadcasts-on-the-web-but-only-for-pay-tv-subscribers-1201380946/
NBC is providing access to live broadcast feeds over the Internet to viewers already subscribing to a cable or satellite TV provider that has a deal with the Comcast-owned programming group, in limited areas of the U.S.Wed, 17 Dec 2014 07:00:00 -0600http://variety.com/2014/digital/news/nbc-launches-live-stream-broadcasts-on-the-web-but-only-for-pay-tv-subscribers-1201380946/ABC, CBS Primetime Shows Are Most-Watched Via VODhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-abc-cbs-primetime-shows-are-most-watched-vod/136429
VOD viewership is significant in that Nielsen is measuring commercial viewing among VOD viewers and including it in C3 ratings. Nielsen is also expected to begin including live-plus-seven-day viewing in its C7 ratings in 2015. Viewers cannot skip commercials in VOD mode.Tue, 16 Dec 2014 14:17:00 -0600http://www.broadcastingcable.com/news/currency/mbpt-spotlight-abc-cbs-primetime-shows-are-most-watched-vod/136429How Cord-cutting is Changing the Kinds of TVs We Buyhttp://www.washingtonpost.com/blogs/the-switch/wp/2014/12/16/how-cord-cutting-is-changing-the-kinds-of-tvs-we-buy/
Increasingly, shoppers are primarily looking to buy a TV for communal viewing experiences because when they turn to the big TV, it's not because they're going to watch a YouTube video, it's because they're going to watch the Super Bowl.Tue, 16 Dec 2014 14:00:00 -0600http://www.washingtonpost.com/blogs/the-switch/wp/2014/12/16/how-cord-cutting-is-changing-the-kinds-of-tvs-we-buy/Univision, Tribune Media, Fox Stations Join to Devise Alternate Local TV Audience Measurehttp://variety.com/2014/tv/news/univision-tribune-media-fox-stations-join-to-devise-alternate-local-audience-measure-1201380605/
Fox Television Stations, Tribune Media and Univision Communications have started NewCoin LLC, a new data venture aimed at creating an alternative to measuring local audiences across TV and digital media.Tue, 16 Dec 2014 14:00:00 -0600http://variety.com/2014/tv/news/univision-tribune-media-fox-stations-join-to-devise-alternate-local-audience-measure-1201380605/TV News 2014: Busy Year For Local, Networks http://www.tvnewscheck.com/article/81593/tv-news-2014-busy-year-for-local-networks
TV news crews were well poised to cover some of 2014's biggest local stories. And national news broadcasters officially moved into the digital age in 2014, launching newscasts designed specifically for cyberspace.Tue, 16 Dec 2014 13:23:00 -0600http://www.tvnewscheck.com/article/81593/tv-news-2014-busy-year-for-local-networksDeadline: Fox, Tribune, Univision Team To Address Local Market TV Measurement Deficiencieshttp://deadline.com/2014/12/fox-tribune-univision-join-forces-to-address-local-market-tv-measurement-deficiencies-1201327177/
Local television broadcasting companies Fox, Tribune Media and Univision have joined forces with Timeline Labs to announce NewCoin LLC, a data venture they say addresses deficiencies in local market television audience measurement.Tue, 16 Dec 2014 12:00:00 -0600http://deadline.com/2014/12/fox-tribune-univision-join-forces-to-address-local-market-tv-measurement-deficiencies-1201327177/This Fall's Real TV Winner: The DVRhttp://www.medialifemagazine.com/falls-real-tv-winner-dvr/
We have finally reached the point where just as many people are time-shifting a broadcast show as watching it live. DVR usage has been growing for some time, but it has become rampant this season.Tue, 16 Dec 2014 08:00:00 -0600http://www.medialifemagazine.com/falls-real-tv-winner-dvr/Why Our Brains Love TVhttp://www.mediapost.com/publications/article/239996/why-our-brains-love-tv.html
So, what is it about TV that has so captured us for so long? What is it about the medium that allows our brains to connect to it so easily?Tue, 16 Dec 2014 08:00:00 -0600http://www.mediapost.com/publications/article/239996/why-our-brains-love-tv.htmlSmartphone Shoppers See TV Ads Firsthttp://ftp.media.radcity.net/ZSND/issues/December2014/S7406.pdf
The focus of a new survey released by the Interactive Advertising Bureau (IAB) is how people use smartphones for shopping--Hint: It wasn't on their phone.Tue, 16 Dec 2014 07:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/December2014/S7406.pdfNBC to Live Stream Network Showshttp://www.wsj.com/articles/nbc-to-live-stream-network-shows-1418706061
NBC is launching a live stream of its broadcast network, part of a broader effort at parent NBCUniversal to make more of its content available online via computers and mobile devices.Tue, 16 Dec 2014 07:00:00 -0600http://www.wsj.com/articles/nbc-to-live-stream-network-shows-1418706061TVNewsCheck: Nexstar Taps McNamara To Lead Roanoke Duohttp://www.tvnewscheck.com/article/81559/nexstar-taps-mcnamara-to-lead-roanoke-duo
Nexstar Broadcasting Group today appointed Joseph McNamara vice president and general manager of WFXR-WWCW.Mon, 15 Dec 2014 16:32:00 -0600http://www.tvnewscheck.com/article/81559/nexstar-taps-mcnamara-to-lead-roanoke-duoFriday Localism Recap http://www.tvnewscheck.com/playout/2014/12/friday-localism-recap-for-dec-12/
This is the second weekly recap of TV localism submissions from [TVNewsCheck] readers about what their stations are up to.Mon, 15 Dec 2014 16:30:00 -0600http://www.tvnewscheck.com/playout/2014/12/friday-localism-recap-for-dec-12/NBC Owned Stations Upgrade News Appshttp://www.tvnewscheck.com/article/81553/nbc-owned-stations-upgrade-news-apps
The NBC Owned Television Stations today launched newly upgraded iPhone apps, now available to 32 million consumers in the 11 markets its stations serve across the U.S.Mon, 15 Dec 2014 16:18:00 -0600http://www.tvnewscheck.com/article/81553/nbc-owned-stations-upgrade-news-appsThe Book Of Fraud: A Marketer's Guide To Bots, Fake Domains And Other Dirty Deeds In Online Advertisinghttp://www.adexchanger.com/online-advertising/the-book-of-fraud/
The rise of automation has made the ad-buying and selling process more informed and efficient, but it's also provided an outlet for fraudsters to profit.Mon, 15 Dec 2014 16:10:00 -0600http://www.adexchanger.com/online-advertising/the-book-of-fraud/Weather porn? Storms take over evening news http://bigstory.ap.org/article/b92e1c8470aa4059bc99665d431208d1/weather-increasingly-part-national-news
Over the past five years, the newscasts have essentially doubled the amount of time spent on weather and natural disaster stories. The time has more than quadrupled since the early 1990s.Mon, 15 Dec 2014 16:05:00 -0600http://bigstory.ap.org/article/b92e1c8470aa4059bc99665d431208d1/weather-increasingly-part-national-newsFrom Live to 24/7: Extending Twitter TV Engagement Beyond Live Airinghttp://www.nielsensocial.com/from-live-to-247-extending-twitter-tv-engagement-beyond-the-live-airing/
Networks whose programs generate more Tweets during the live airing can likely continue engaging audiences in the days that follow. High levels of Twitter activity during live airings can have a spillover benefit during the following three days.Mon, 15 Dec 2014 16:02:00 -0600http://www.nielsensocial.com/from-live-to-247-extending-twitter-tv-engagement-beyond-the-live-airing/Sinclair's Smith Beats The Drum For ATSC 3.0http://www.tvnewscheck.com/article/81569/sinclairs-smith-beats-the-drum-for-atsc-30
Speaking at the second annual TVNewsCheck/SVG NewsTechForum, Smith said the broadcast business is putting itself at risk by not keeping up with growing consumer demand to access content online and on mobile devices.Mon, 15 Dec 2014 16:00:00 -0600http://www.tvnewscheck.com/article/81569/sinclairs-smith-beats-the-drum-for-atsc-30Consumer Sentiment in U.S. Rises to Eight-Year Highhttp://www.businessweek.com/news/2014-12-12/consumer-sentiment-in-u-dot-s-dot-rises-to-eight-year-high
Americans' confidence rose in December to an almost eight-year high, pointing to a pickup in holiday-related purchases.Mon, 15 Dec 2014 13:18:00 -0600http://www.businessweek.com/news/2014-12-12/consumer-sentiment-in-u-dot-s-dot-rises-to-eight-year-highMilwaukee-Wisconsin Journal Sentinel: Scripps and Journal receive FCC approvalhttp://www.jsonline.com/business/scripps-and-journal-receive-fcc-approval-b99408941z1-285826191.html
The Federal Communications Commission has approved the applications of The E.W. Scripps Co. and Journal Communications, authorizing a transfer of control of the Journal Communications television and radio station licenses to Scripps.Mon, 15 Dec 2014 12:00:00 -0600http://www.jsonline.com/business/scripps-and-journal-receive-fcc-approval-b99408941z1-285826191.htmlTVNewsCheck: Nexstar And NBC Sign Affiliation Contracthttp://www.tvnewscheck.com/article/81552/nexstar-and-nbc-sign-affiliation-contract
Nexstar Broadcasting Group has entered into a long-term affiliation agreement with the NBC Television Network which covers 16 of its owned or operated stations.Mon, 15 Dec 2014 12:00:00 -0600http://www.tvnewscheck.com/article/81552/nexstar-and-nbc-sign-affiliation-contractHi, My Name Is Digital Marketing -- And I Have A Problemhttp://www.mediapost.com/publications/article/240136/hi-my-name-is-digital-marketing-and-i-have-a-p.html
Digital advertising is fraught with suspicious data, questionable advertising inventory and content, and is in most instances completely insecure.Mon, 15 Dec 2014 11:53:00 -0600http://www.mediapost.com/publications/article/240136/hi-my-name-is-digital-marketing-and-i-have-a-p.htmlLess-than-robust Forecast for Spot TVhttp://www.medialifemagazine.com/less-robust-forecast-spot-tv/#.VI7m9G6Hp2U.linkedin
In 2015, spending on the medium will be up only 1.6 percent compared to 2014, according to the latest forecast from Pivotal Research Group. By comparison, Pivotal predicts local digital spending will rise 9.2 percent.Mon, 15 Dec 2014 11:50:00 -0600http://www.medialifemagazine.com/less-robust-forecast-spot-tv/#.VI7m9G6Hp2U.linkedinVariety: Leslie Moonves Extends Contract as CBS CEO Through June 2019http://variety.com/2014/tv/news/leslie-moonves-extends-contract-as-cbs-ceo-through-june-2019-1201377401/
Leslie Moonves has set a two-year extension of his contract to remain prexy-CEO of CBS Corp. The new deal will keep him at the helm of the Eye through June 2019.Fri, 12 Dec 2014 09:32:00 -0600http://variety.com/2014/tv/news/leslie-moonves-extends-contract-as-cbs-ceo-through-june-2019-1201377401/MediaPost: GroupM Names David Michael To New CIO Posthttp://www.mediapost.com/publications/article/239972/groupm-names-david-michael-to-new-cio-post.htmlmed-vpgm-at-wgcl_b136063
WPP's GroupM has appointed David Michael as Chief Information Officer in North America. (new position)Fri, 12 Dec 2014 09:30:00 -0600http://www.mediapost.com/publications/article/239972/groupm-names-david-michael-to-new-cio-post.htmlmed-vpgm-at-wgcl_b136063Time Warner Says CBS, Viacom May Look for Merger Partners http://www.bloomberg.com/news/2014-12-11/time-warner-ceo-teases-idea-of-eventual-cbs-viacom-deals.html
The idea of combining CBS, owner of the most- watched broadcast network, with Viacom, which runs cable networks Comedy Central and MTV, has often been debated since the two companies split from each other eight years ago.Fri, 12 Dec 2014 09:08:00 -0600http://www.bloomberg.com/news/2014-12-11/time-warner-ceo-teases-idea-of-eventual-cbs-viacom-deals.htmlHearst Buys 25% Of AwesomenessTVhttp://www.tvnewscheck.com/article/81499/hearst-buys-25-of-awesomenesstv
"For us, it's very important to make a bet on the future of how content is created," said Hearst CEO Steven Swartz.Fri, 12 Dec 2014 09:00:00 -0600http://www.tvnewscheck.com/article/81499/hearst-buys-25-of-awesomenesstvShowrunners Becoming Twitter Celebritieshttp://www.tvnewscheck.com/article/81508/showrunners-becoming-twitter-celebrities
The newest class of TV celebrities on social media is showrunners who are both gaining in followers and who find that social media gives back perhaps even more than they put in.Fri, 12 Dec 2014 08:58:00 -0600http://www.tvnewscheck.com/article/81508/showrunners-becoming-twitter-celebritiesTwitter Users Love TV So Much They'll Pay to Watchhttp://recode.net/2014/12/11/twitter-users-love-tv-so-much-theyll-pay-to-watch/
New research from Ipsos indicates that Twitter users are more likely to have a pay-TV subscription, and more likely to watch traditional TV, than people who don't use the service.Fri, 12 Dec 2014 08:50:00 -0600http://recode.net/2014/12/11/twitter-users-love-tv-so-much-theyll-pay-to-watch/Tribune Media Execs Urge Wall Street To Wait For Payoff From New Initiativeshttp://deadline.com/2014/12/tribune-media-peter-liguori-investors-wgn-original-shows-1201320406/
On other matters, Tribune says that its TV stations saw $105 million in revenue from political ads this year -- and expects "material growth" in 2016, which also will include a presidential race.Fri, 12 Dec 2014 07:29:00 -0600http://deadline.com/2014/12/tribune-media-peter-liguori-investors-wgn-original-shows-1201320406/ Merkley+Partners Launches Holiday Drunk Driving Prevention PSAhttp://www.mediabistro.com/agencyspy/merkleypartners-launches-holiday-drunk-driving-prevention-psa_b76270
Merkley+Partners teamed up with the Ad Council to launch a holiday drunk driving PSA campaign focusing on the potential fines viewers could face if they're caught driving buzzed this holiday season.Thu, 11 Dec 2014 14:00:00 -0600http://www.mediabistro.com/agencyspy/merkleypartners-launches-holiday-drunk-driving-prevention-psa_b76270Dish Network Aims to Leave Broadcasters Out of Basic Web-TV Packagehttp://www.wsj.com/articles/dish-network-aims-to-leave-broadcasters-out-of-basic-online-tv-package-1418253124?KEYWORDS=Dish
Dish is proposing to relegate broadcasters such as ABC, CBS, NBC and Fox to a separate "tier" that would cost consumers more.Thu, 11 Dec 2014 08:00:00 -0600http://www.wsj.com/articles/dish-network-aims-to-leave-broadcasters-out-of-basic-online-tv-package-1418253124?KEYWORDS=DishMediaBistro: Mark Pimentel Named VP/GM at WGCLhttp://www.mediabistro.com/tvspy/mark-pimentel-named-vpgm-at-wgcl_b136063
Atlanta CBS affiliate WGCL has namedMark Pimentel vice president/general manager of the station. Pimentel was previously vice president/general manager at CBS affiliate KMOV in St. Louis, MO.Thu, 11 Dec 2014 07:00:00 -0600http://www.mediabistro.com/tvspy/mark-pimentel-named-vpgm-at-wgcl_b136063Madison Avenue Sees Rough Times Ahead, Tempered by Growthhttp://www.nytimes.com/2014/12/09/business/media/madison-avenue-sees-rough-times-ahead-tempered-by-growth.html
Digital media is not necessarily antithetical to television. David F. Poltrack, CRO at CBS, noted that "one million people are watching 'The Big Bang Theory' on cbs.com" rather than on the CBS broadcast network.Thu, 11 Dec 2014 07:00:00 -0600http://www.nytimes.com/2014/12/09/business/media/madison-avenue-sees-rough-times-ahead-tempered-by-growth.htmlCBS' Leslie Moonves Says Selling TV Spectrum is a Possibilityhttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-les-moonves-cbs-selling-stations-20141210-story.html
With the huge amount of money that TV stations have made, the discussion of closing them once would have seemed unfathomable. Broadcast TV stations still deliver higher ratings than most cable outlets.Wed, 10 Dec 2014 15:30:00 -0600http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-les-moonves-cbs-selling-stations-20141210-story.htmlThe Best-Selling Premium Car in America? It's a Truckhttp://blogs.wsj.com/corporate-intelligence/2014/12/10/the-best-selling-premium-car-in-america-its-a-truck/
Fresh data from Truecar.com suggests executives at the Detroit Three auto makers should focus more on the strong premium franchises they already have, hiding in plain sight.Wed, 10 Dec 2014 14:20:00 -0600http://blogs.wsj.com/corporate-intelligence/2014/12/10/the-best-selling-premium-car-in-america-its-a-truck/Hot Topics: Can TV Still Tackle Real Issues?http://www.tvguide.com/News/Hot-Topics-TV-Real-Issues-1090581.aspx
Television has always feasted on social issues, but has the democratization of television watered down the content?Wed, 10 Dec 2014 13:40:00 -0600http://www.tvguide.com/News/Hot-Topics-TV-Real-Issues-1090581.aspxAmazon Drives More Holiday Web Retail Traffic Than Biggest TV Ad Spenderhttp://blogs.wsj.com/cmo/2014/12/10/amazon-drives-more-holiday-web-retail-traffic-than-biggest-tv-ad-spender/
Who's winning the online retailer war-despite a minimal ad presence-it's Amazon in a runaway so far, according to Kantar Media.Wed, 10 Dec 2014 13:05:00 -0600http://blogs.wsj.com/cmo/2014/12/10/amazon-drives-more-holiday-web-retail-traffic-than-biggest-tv-ad-spender/James Murdoch Touts Studio Success, Talks Successionhttp://www.hollywoodreporter.com/news/james-murdoch-studio-success-succession-755045
Century Fox co-COO James Murdoch told an investor conference that "the real killer app in digital actually is TV" and that release windows must continue to adapt.Wed, 10 Dec 2014 13:00:00 -0600http://www.hollywoodreporter.com/news/james-murdoch-studio-success-succession-755045ESPN Tries 'Programmatic' Auction for TV Ad Saleshttp://blogs.wsj.com/cmo/2014/12/08/espn-tries-programmatic-auction-for-tv-ad-sales/?cb=logged0.6630118051543832
The sports media giant's move is among the most aggressive steps yet by a TV network to embrace the automated, or "programmatic," ad sales tactics that have become a big force in the online ad world.Wed, 10 Dec 2014 12:00:00 -0600http://blogs.wsj.com/cmo/2014/12/08/espn-tries-programmatic-auction-for-tv-ad-sales/?cb=logged0.6630118051543832Les Moonves says CBS is 'Ready for Everything' http://www.capitalnewyork.com/article/media/2014/12/8558192/les-moonves-says-cbs-ready-everything
CBS isn't giving up on the broadcasting business anytime soon. But that isn't stopping the company from preparing for a future without over-the-air TV.Wed, 10 Dec 2014 12:00:00 -0600http://www.capitalnewyork.com/article/media/2014/12/8558192/les-moonves-says-cbs-ready-everythingRentrak Gets U.S. Patent For 'Stickiness'http://www.tvnewscheck.com/article/81425/rentrak-gets-us-patent-for-stickiness
The patent revolves around a process to prove which TV shows have the most engaged viewers based on a "Stickiness Index." The more time spent viewing, the more likely a viewer is to remember advertising.Wed, 10 Dec 2014 11:25:00 -0600http://www.tvnewscheck.com/article/81425/rentrak-gets-us-patent-for-stickinessAdvertisers Pay Billions for Bogus Web Traffichttp://www.wsj.com/articles/advertisers-pay-billions-for-bogus-web-traffic-1418101353
Marketers say they want to invest more of their ad budgets in digital advertising, but warn the ongoing fraud problem will discourage them from doing so.Wed, 10 Dec 2014 10:01:00 -0600http://www.wsj.com/articles/advertisers-pay-billions-for-bogus-web-traffic-1418101353ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory: Respected Sites Deliver 25% of Botshttp://adage.com/article/digital/ana-bot-report-reveals-unsettling-truth/296141/
"Advertisers who assume that traffic to premium publishers is free of bots risk losing large amounts to intentional or unintentional bot fraud," the report stated.Wed, 10 Dec 2014 10:00:00 -0600http://adage.com/article/digital/ana-bot-report-reveals-unsettling-truth/296141/Research Confirms the Crowd: Netflix and Others Are Upending the TV Businesshttp://www.nytimes.com/2014/12/09/business/media/at-a-conference-research-shows-netflix-is-upending-tv-business.html?_r=0
Is Netflix a friend or an enemy to traditional television? The growth of streaming is seen at this point to be the major disruptive force in the media landscape today.Wed, 10 Dec 2014 08:00:00 -0600http://www.nytimes.com/2014/12/09/business/media/at-a-conference-research-shows-netflix-is-upending-tv-business.html?_r=0TVNewsCheck: Scripps, ABC Sign New Affiliation Dealhttp://www.tvnewscheck.com/article/81433/scripps-abc-sign-new-affiliation-deal
The agreement covers 10 stations and runs through 2019. "Scripps is one of the largest owners of ABC affiliates, and we look forward to continuing our long-time collaboration with them," said John Rouse, SVP of affiliate relations for ABC. Terms were not disclosed.Wed, 10 Dec 2014 08:00:00 -0600http://www.tvnewscheck.com/article/81433/scripps-abc-sign-new-affiliation-dealWill Dish's AutoHop Die by Inches After the CBS Deal?http://www.adweek.com/news/television/will-dishs-autohop-die-inches-after-cbs-deal-161839
Dish's AutoHop commercial-skipping functionality will not be available for CBS Television Network-owned stations and affiliates during the C7 window.Wed, 10 Dec 2014 06:00:00 -0600http://www.adweek.com/news/television/will-dishs-autohop-die-inches-after-cbs-deal-161839Dallas: Holiday Retail is Booming on TVhttp://www.medialifemagazine.com/dallas-holiday-retail-booming-tv/
Retailers are active on TV but they aren't the only ones spending, with other strong categories including automotive (both dealers and manufacturers), telecom, restaurants/fast food, insurance, direct response and healthcare/hospitals.Tue, 09 Dec 2014 10:10:00 -0600http://www.medialifemagazine.com/dallas-holiday-retail-booming-tv/Holiday Treasures: The General Electric Commercials Showcased in the Premiere of "Rudolph the Red-Nosed Reindeer" http://www.mediabizbloggers.com/ed-martin/General-Electric-Commercials-Were-Exclusively-Showcased-in-the-Premiere-of-Rudolph-the-Red-Nosed-Reindeer----Ed-Martin.html
The CBS annual telecast of "Rudolph the Red-Nosed Reindeer" is arguably the best holiday television special of all time and certainly one of the most durable.Tue, 09 Dec 2014 08:00:00 -0600http://www.mediabizbloggers.com/ed-martin/General-Electric-Commercials-Were-Exclusively-Showcased-in-the-Premiere-of-Rudolph-the-Red-Nosed-Reindeer----Ed-Martin.htmlDeadline: Janelle Rodriguez Joins NBC News As Senior VP Editorialhttp://deadline.com/2014/12/janelle-rodriguez-nbc-news-cnn-deborah-turness-1201317010/
CNN VP of programming Janelle Rodriguez is joining NBC News as Senior Vice President, Editorial. Starting in early January, she will work with editorial chiefs across all platforms, explained NBC News chief Deborah Turness to whom Rodriguez will report.Tue, 09 Dec 2014 07:00:00 -0600http://deadline.com/2014/12/janelle-rodriguez-nbc-news-cnn-deborah-turness-1201317010/Marketers Could Lose $6.3 Billion To Bots In 2015http://www.mediapost.com/publications/article/239735/marketers-could-lose-63-billion-to-bots-in-2015.html
Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue according to new research from the ANA.Tue, 09 Dec 2014 06:00:00 -0600http://www.mediapost.com/publications/article/239735/marketers-could-lose-63-billion-to-bots-in-2015.htmlTelevision Will Not Be Revolutionized By Programmatic: Xaxis' Beaumier http://www.beet.tv/2014/12/ptvbeaumier.html
According to Beaumier, programmatic technologies can certainly help ad buyers better inform decisions around which consumers they reach and how using TV.Mon, 08 Dec 2014 15:35:00 -0600http://www.beet.tv/2014/12/ptvbeaumier.htmlDial "B" for Bothttp://www.economist.com/news/business/21635497-dark-corner-digital-advertising-business-needs-cleaning-up-dial-b-bot
This year online marketers will spend more than $140 billion on digital advertising globally, but billions will be siphoned off by clever fraudsters, who make money by falsely claiming advertisements have been seen by consumers.Mon, 08 Dec 2014 15:30:00 -0600http://www.economist.com/news/business/21635497-dark-corner-digital-advertising-business-needs-cleaning-up-dial-b-botBroadcasters Shouldn't Fear Netflix, Even As It Takes Viewers, Research Guru Sayshttp://deadline.com/2014/12/netflix-broadcast-tv-viewing-advertising-poltrack-1201315173/
Netflix still heavily depends on TV network programming, and pays up to syndicate shows. And TV networks expect to see growth from TV Everywhere and ad-supported VOD where fresh commercials can be dynamically inserted over time.Mon, 08 Dec 2014 15:14:00 -0600http://deadline.com/2014/12/netflix-broadcast-tv-viewing-advertising-poltrack-1201315173/Viewers Falling Out of Nielsen's Core Competency: Live TVhttp://adage.com/article/media/nielsen-struggles-media-change/296054/
For the methodical research company, the accelerating pace of change in media may finally be getting out of hand. Who will lead the charge to modify measurement?Mon, 08 Dec 2014 15:10:00 -0600http://adage.com/article/media/nielsen-struggles-media-change/296054/ The Evolution of TV Advertising - Three Predictions for 2015http://www.theguardian.com/media-network/media-network-blog/2014/dec/03/television-online-advertising-predictions-2015
TV and online worlds will continue to merge, giving advertisers a more holistic picture.Mon, 08 Dec 2014 15:00:00 -0600http://www.theguardian.com/media-network/media-network-blog/2014/dec/03/television-online-advertising-predictions-2015Broadcast Wins a Battle Over Ad Skippinghttp://www.medialifemagazine.com/broadcast-wins-battle-ad-skipping/
Months after the Big Four successfully shut down Aereo CBS has won a huge concession from satellite broadcaster Dish Network in a dispute over AutoHop, a service that allows subscribers to skip commercials.Mon, 08 Dec 2014 15:00:00 -0600http://www.medialifemagazine.com/broadcast-wins-battle-ad-skipping/About to Lose CBS, WISH Plans to Be 'No. 1 Independent Television Station in the Country'http://www.mediabistro.com/tvspy/about-to-lose-cbs-wish-plans-to-be-no-1-independent-television-station-in-the-country_b135753
"With our rich heritage, we can build to that point. We're not starting from scratch here. This has been a very good television station for six decades."-Les Vann, GM, WISH.Mon, 08 Dec 2014 10:00:00 -0600http://www.mediabistro.com/tvspy/about-to-lose-cbs-wish-plans-to-be-no-1-independent-television-station-in-the-country_b135753FOX Stations Partner with LiveRailhttp://www.mediabistro.com/tvspy/fox-stations-partner-with-liverail_b135673
"By adding LiveRail to our digital video programmatic solution, the FOX TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment," said Joe Oulvey, EVP FOX Stations Sales.Mon, 08 Dec 2014 09:00:00 -0600http://www.mediabistro.com/tvspy/fox-stations-partner-with-liverail_b135673 Tech Execs Chart the Way Forward on Automating Television Advertisinghttps://www.linkedin.com/today/post/article/20141203192449-52193-tech-execs-chart-the-way-forward-on-automating-television-advertising
It might be easy to envision an automated world, but getting there isn't so simple.Mon, 08 Dec 2014 09:00:00 -0600https://www.linkedin.com/today/post/article/20141203192449-52193-tech-execs-chart-the-way-forward-on-automating-television-advertisingIPG's Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV Marketplacehttp://blogs.wsj.com/cmo/2014/12/05/ipgs-magna-global-partners-with-cox-media-audiencexpress-for-programmatic-tv-marketplace/
The partnership creates what the companies are calling a private marketplace for TV advertising.Mon, 08 Dec 2014 08:00:00 -0600http://blogs.wsj.com/cmo/2014/12/05/ipgs-magna-global-partners-with-cox-media-audiencexpress-for-programmatic-tv-marketplace/Cosmo and CoverGirl Will Unite to Ring in 2015 in Times Squarehttp://www.nytimes.com/2014/12/08/business/media/cosmo-and-covergirl-unite-to-ring-in-2015.html?ref=business&_r=0
The sponsorship deal speaks to the increasing importance of live events for marketers.Mon, 08 Dec 2014 08:00:00 -0600http://www.nytimes.com/2014/12/08/business/media/cosmo-and-covergirl-unite-to-ring-in-2015.html?ref=business&_r=0Denver Post: "Very Big Jump" For Christy Moreno, Incoming 9News Bosshttp://blogs.denverpost.com/ostrow/2014/12/05/christy-moreno-incoming-9news-boss/20659/
Recently named KUSA news director Christy Moreno, who succeeds Patti Dennis after a winning 18-year run, will assume her new duties Jan 12, 2014.Mon, 08 Dec 2014 07:00:00 -0600http://blogs.denverpost.com/ostrow/2014/12/05/christy-moreno-incoming-9news-boss/20659/Here Are the Top TV Advertisers of 2014http://www.adweek.com/news/television/here-are-top-tv-advertisers-2014-161796
Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists.Fri, 05 Dec 2014 14:00:00 -0600http://www.adweek.com/news/television/here-are-top-tv-advertisers-2014-161796A Journey to Neverland That Flies True, if Not Soarshttp://www.nytimes.com/2014/12/06/arts/television/nbcs-peter-pan-live-starring-allison-williams-and-christopher-walken.html
'Peter Pan Live!' was a loving, lavish tribute to a beloved musical that offered a new generation of children a chance to use their smartphones to keep Tinkerbell alive.Fri, 05 Dec 2014 09:00:00 -0600http://www.nytimes.com/2014/12/06/arts/television/nbcs-peter-pan-live-starring-allison-williams-and-christopher-walken.htmlProgrammatic Measurement: Confirming The Outsize Value Of TVhttp://www.mediapost.com/publications/article/239552/programmatic-measurement-confirming-the-outsize.html?edition=78437
Precision measurement for TV will benefit the health of the ecosystem, because TV delivers outsize value when outcomes are measured.Fri, 05 Dec 2014 08:00:00 -0600http://www.mediapost.com/publications/article/239552/programmatic-measurement-confirming-the-outsize.html?edition=78437President Obama Signs Satellite TV Billhttp://variety.com/2014/biz/news/president-obama-signs-satellite-tv-bill-1201371527/
The legislation extends authorization for satellite subscribers to access faraway broadcast channels through Dec. 31, 2019.Thu, 04 Dec 2014 23:00:00 -0600http://variety.com/2014/biz/news/president-obama-signs-satellite-tv-bill-1201371527/Making Good on the Promise of Independent Minority Ownership of Television Stationshttp://www.fcc.gov/blog/making-good-promise-independent-minority-ownership-television-stations
The emergence of new ownership models that will not only bring more independent voices to the station ownership ranks in a manner that promotes diversity, competition, and localism.Thu, 04 Dec 2014 16:00:00 -0600http://www.fcc.gov/blog/making-good-promise-independent-minority-ownership-television-stationsWith Help from Holiday Special, NBC Ties CBS in Key Demohttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-tv-ratings-nbc-christmas-tree-lighting-cbs-survivor-20141204-story.html?track=rss&utm_source=dlvr.it&utm_medium=twitter&dlvrit=1434699
The network tied for No. 1 with CBS in the key demo, both averaging a rating of 1.9. NBC was second overall with 7.2 million viewers.Thu, 04 Dec 2014 15:15:00 -0600http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-tv-ratings-nbc-christmas-tree-lighting-cbs-survivor-20141204-story.html?track=rss&utm_source=dlvr.it&utm_medium=twitter&dlvrit=1434699Reuters: FCC approves merger of Nexstar and Communications Corphttp://www.reuters.com/article/2014/12/04/usa-nexstar-broadcst-ma-idUSL2N0TO24220141204
U.S. Federal Communications Commission on Thursday approved the merger between television companies Nexstar Broadcasting Corp and Communications Corp of America (CCA) that received antitrust approval.Thu, 04 Dec 2014 15:00:00 -0600http://www.reuters.com/article/2014/12/04/usa-nexstar-broadcst-ma-idUSL2N0TO24220141204Shonda Rhimes to Be Inducted Into NAB Broadcasting Hall of Famehttp://www.nabshow.com/news-releases/shonda-rhimes-be-inducted-nab-broadcasting-hall-fame
"Shonda Rhimes' creative talent is undeniable, and is on display every Thursday night on ABC," said NAB President and CEO Gordon Smith. "The characters and storylines she creates draw in viewers and keep them coming back for more.Thu, 04 Dec 2014 14:00:00 -0600http://www.nabshow.com/news-releases/shonda-rhimes-be-inducted-nab-broadcasting-hall-fameMBPT Spotlight: What Does Programmatic Mean for TV: A Snapshot of Optionshttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-what-does-programmatic-mean-tv-snapshot-options/136075
While there are many robust programmatic marketplaces for digital video available, there are several emerging marketplaces for traditional television that are hoping to bridge the divide.Thu, 04 Dec 2014 14:00:00 -0600http://www.broadcastingcable.com/news/currency/mbpt-spotlight-what-does-programmatic-mean-tv-snapshot-options/136075Media Bistro: Media General Names Replacement for Retiring Columbus GMhttp://www.mediabistro.com/tvspy/media-general-names-replacement-for-retiring-columbus-gm_b135362
Sinclair Broadcast Group has named Edwin Groves GM of Cape Girardeau, Mo. FOX Media General has named Kenneth Freedman GM of Columbus, Ohio NBC affiliate WCMH. Freedman replaces Dan Bradley who is retiring at the end of the year, after 40 years in broadcasting.Thu, 04 Dec 2014 12:18:00 -0600http://www.mediabistro.com/tvspy/media-general-names-replacement-for-retiring-columbus-gm_b135362Media Bistro: Sinclair Names General Manager for KBSIhttp://www.mediabistro.com/tvspy/sinclair-names-general-manager-for-kbsi_b135406
Sinclair Broadcast Group has named Edwin Groves GM of Cape Girardeau, Mo. FOX affiliate KBSI. Groves will also oversee WDKA which Sinclair operates under a local marketing agreement.Thu, 04 Dec 2014 11:18:00 -0600http://www.mediabistro.com/tvspy/sinclair-names-general-manager-for-kbsi_b135406TVSpy: Steve Lavin to Replace Retiring WBAY GMhttp://www.mediabistro.com/tvspy/steve-lavin-to-replace-retiring-wbay-gm_b135548
Media General has named Steve Lavin to replace retiring WBAY GM Don Carmichael. Lavin is the station manager/general sales manager for the Green Bay, Wisc. ABC affiliate.Thu, 04 Dec 2014 11:10:00 -0600http://www.mediabistro.com/tvspy/steve-lavin-to-replace-retiring-wbay-gm_b135548Tinker Bell To Shine In Walmart Ads for NBC's 'Peter Pan'http://variety.com/2014/tv/news/tinkerbell-to-shine-in-walmart-ads-for-nbc-peter-pan-1201369143/
Demand for the show has been high, as more advertisers demonstrate a craving to link to the growing number of live events TV networks are testing to lure bigger crowds.Thu, 04 Dec 2014 10:00:00 -0600http://variety.com/2014/tv/news/tinkerbell-to-shine-in-walmart-ads-for-nbc-peter-pan-1201369143/Broadcast Television Goes Back to the Future with Popular Live Telecastshttp://www.washingtonpost.com/business/economy/the-future-of-broadcast-television-is-all-about-live-events/2014/12/03/10fdab5a-7a5e-11e4-84d4-7c896b90abdc_story.html
When NBC airs its live musical production of "Peter Pan" it hopes audiences will do something old-fashioned -- put down game consoles, shut down Netflix & gather together in front of the family-room TV for the classic fairy tale.Thu, 04 Dec 2014 08:05:00 -0600http://www.washingtonpost.com/business/economy/the-future-of-broadcast-television-is-all-about-live-events/2014/12/03/10fdab5a-7a5e-11e4-84d4-7c896b90abdc_story.htmlVariety: Tribune Media Returns to Wall Street Big Leagueshttp://variety.com/2014/tv/news/tribune-media-returns-to-wall-street-big-leagues-as-of-dec-5-1201368687/
Tribune Media will see its stock listed on the New York Stock Exchange as of Dec. 5, marking a return to Wall Street's big leagues two years after the company emerged from a prolonged bankruptcy proceeding. Returning to a major exchange has been a priority for Tribune Media CEO since he took the reins in January 2013.Thu, 04 Dec 2014 08:00:00 -0600http://variety.com/2014/tv/news/tribune-media-returns-to-wall-street-big-leagues-as-of-dec-5-1201368687/Live TV Still Dominates TV Viewinghttp://ftp.media.radcity.net/ZSND/issues/December2014/S1590.pdf
Live TV viewing is still the dominate media activity for adults at four hours 32 minutes daily on average.Wed, 03 Dec 2014 23:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/December2014/S1590.pdf56% of Digital Ads Served Are Never Seen, Says Googlehttp://adage.com/article/digital/56-digital-ads-served-google/296062/
"With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user," said Google group product mgr Sanaz Ahari in a blog post.Wed, 03 Dec 2014 16:22:00 -0600http://adage.com/article/digital/56-digital-ads-served-google/296062/TVNewsCheck: Ron Romines Named GM Of WTEN Albany http://www.tvnewscheck.com/article/81252/ron-romines-named-gm-of-wten-albany
Media General has promoted Ron Romines from general sales manager to vice president and general manager of its ABC affiliate WTEN Albany, N.Y. (DMA 58).Wed, 03 Dec 2014 15:10:00 -0600http://www.tvnewscheck.com/article/81252/ron-romines-named-gm-of-wten-albanyTVNewsCheck: WBAY GM Don Carmichael To Retire http://www.tvnewscheck.com/article/81264/wbay-gm-don-carmichael-to-retire
Don Carmichael, who for the past 21 years has been vice president and general manager of Media General's ABC affiliate WBAY Green Bay, Wis. (DMA 68), will retire at the end of this year.Wed, 03 Dec 2014 15:02:00 -0600http://www.tvnewscheck.com/article/81264/wbay-gm-don-carmichael-to-retireTVNewsCheck: WNBC GM Michael Jack Sets Retirement Date http://www.tvnewscheck.com/article/81263/wnbc-gm-michael-jack-sets-retirement-date
After 40 years in television, the head of NBC's New York flagship O&O will step down next June. Prior to taking over at WNBC in 2010, Jack ran two other NBC stations, WRC Washington and WCHM Columbus, Ohio.Wed, 03 Dec 2014 15:00:00 -0600http://www.tvnewscheck.com/article/81263/wnbc-gm-michael-jack-sets-retirement-dateMedia Post:
Long-Time NYT Ad Columnist Stuart Elliott Retireshttp://www.mediapost.com/publications/article/239334/long-time-nyt-ad-columnist-stuart-elliott-retires.html
When he announced his retirement on Facebook this morning, Elliott set a record of his own, becoming the longest-running ad columnist ever to serve at the Times.Wed, 03 Dec 2014 08:00:00 -0600http://www.mediapost.com/publications/article/239334/long-time-nyt-ad-columnist-stuart-elliott-retires.htmlWhat's The Future Value For Ad-Supported TV Platforms?http://www.mediapost.com/publications/article/239290/whats-the-future-value-for-ad-supported-tv-platfo.html
Traditional TV media companies look to play on multiple revenue battlegrounds in the coming years - including perhaps some we have yet to discover.Tue, 02 Dec 2014 16:00:00 -0600http://www.mediapost.com/publications/article/239290/whats-the-future-value-for-ad-supported-tv-platfo.htmlSocial Media Hasn't Boosted Young Voter Turnouthttp://www.washingtonpost.com/blogs/monkey-cage/wp/2014/12/01/social-media-hasnt-boosted-young-voter-turnout/
The Pew study found that more than a third of adult Twitter users who are uninterested in politics saw no political content at all on Twitter. If you rely on social media, it is possible to completely miss a political event as important as a national election.Tue, 02 Dec 2014 15:00:00 -0600http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/12/01/social-media-hasnt-boosted-young-voter-turnout/Forever Young, NBC's 'Peter Pan' is Live and Alofthttp://bigstory.ap.org/article/812a136ba2b149e7a020058522354828/forever-young-nbcs-peter-pan-live-and-aloft
The "Peter Pan Live!" three-hour event is a follow-up to last year's live "The Sound of Music," which drew an astonishing 18.6 million viewers.Tue, 02 Dec 2014 10:10:00 -0600http://bigstory.ap.org/article/812a136ba2b149e7a020058522354828/forever-young-nbcs-peter-pan-live-and-aloftThe Process of Buying TV Ads Is About to Undergo a Huge Shifthttp://www.adweek.com/brandshare/process-buying-tv-ads-about-undergo-huge-shift-161661
Programmatic advertising has created new winners and new losers, and entire companies are dedicated to making this change in TV advertising.Tue, 02 Dec 2014 10:00:00 -0600http://www.adweek.com/brandshare/process-buying-tv-ads-about-undergo-huge-shift-161661Nissan Returns to the Super Bowl After Nearly Two Decades Outhttp://adage.com/article/special-report-super-bowl/nissan-returns-super-bowl-decades/296041/
Nissan hasn't advertised in the Super Bowl since 1997, according to the company. Its recent marketing strategy tied to "big events" lent itself to a return.Tue, 02 Dec 2014 09:00:00 -0600http://adage.com/article/special-report-super-bowl/nissan-returns-super-bowl-decades/296041/What Kantar Deal Means for TV Data Firm Rentrak: More Tech Talenthttp://adage.com/article/datadriven-marketing/kantar-means-tv-data-firm-rentrak-tech-staff/296033/
Integration of Kantar data should help streamline the audience data agencies and advertisers use to buy media and target ads.Tue, 02 Dec 2014 09:00:00 -0600http://adage.com/article/datadriven-marketing/kantar-means-tv-data-firm-rentrak-tech-staff/296033/Huffington Post:
Bill Carter, Veteran New York Times TV Reporter, Taking Buyouthttp://www.huffingtonpost.com/2014/12/01/bill-carter-buyout-new-york-times_n_6249030.html
Bill Carter, who has covered the television industry at The New York Times for more than 25 years and remains one of the best known writers in the industry, is taking a voluntary buyout.Tue, 02 Dec 2014 08:00:00 -0600http://www.huffingtonpost.com/2014/12/01/bill-carter-buyout-new-york-times_n_6249030.htmlHelp Shine A Light On TV Localismhttp://www.tvnewscheck.com/playout/2014/12/help-shine-a-light-on-tv-localism/
Broadcasters have proven their mettle when it comes to standing with their communities in times of peril and then, once the dust settles, helping to pick up the pieces.Tue, 02 Dec 2014 08:00:00 -0600http://www.tvnewscheck.com/playout/2014/12/help-shine-a-light-on-tv-localism/TVNewsCheck: Scripps Stations Get Options From DC Bureau
http://www.tvnewscheck.com/article/81207/scripps-stations-get-options-from-dc-bureau
"The focus of the company is moving away from newspapers and moving toward serving our television properties more than we ever have," says Scripps National Investigative Correspondent Mark Greenblatt. "We are constantly trying to be aware of how we can be a service to a lot of TV stations that have different types of news," he says. "We are trying to operate like a mini-network investing in our affiliates."Tue, 02 Dec 2014 07:00:00 -0600http://www.tvnewscheck.com/article/81207/scripps-stations-get-options-from-dc-bureauTV Spy:
Sinclair Group Manager Dies Suddenlyhttp://www.mediabistro.com/tvspy/sinclair-group-manager-dies-suddenly_b135279
Sinclair Broadcast Group has announced Doug Gealy, group manager for multiple markets, has died. "We are grieved and shocked at the sudden loss of one of our own," Sinclair CEO and EVP David Amy said in a statement.Mon, 01 Dec 2014 16:00:00 -0600http://www.mediabistro.com/tvspy/sinclair-group-manager-dies-suddenly_b135279TV Spy: Cox Names New GM for Memphis Stationhttp://www.mediabistro.com/tvspy/cox-names-new-gm-for-memphis-station_b135265
The Memphis FOX station that recently went from FOX to Cox ownership has a new GM. Paul Briggs was named by Cox Media Group as VP and GM of WHBQ effective immediately.Mon, 01 Dec 2014 15:00:00 -0600http://www.mediabistro.com/tvspy/cox-names-new-gm-for-memphis-station_b135265Telemundo Focuses On TeleXitos, New Multicast Networkhttp://www.mediapost.com/publications/article/239143/telemundo-focuses-on-telexitos-new-multicast-netw.html
The Spanish-language network will be initially available on Telemundo Station Group station digital multicast signals in 16 markets, including Los Angeles, New York and Miami.Mon, 01 Dec 2014 14:00:00 -0600http://www.mediapost.com/publications/article/239143/telemundo-focuses-on-telexitos-new-multicast-netw.html49ers-Seahawks on NBC Ranks as NFL's Most-Watched Thanksgiving Primetime Game in Fast Nationals Ratingshttp://tvbythenumbers.zap2it.com/2014/11/28/49ers-seahawks-on-nbc-ranks-as-nfls-most-watched-thanksgiving-primetime-game-in-fast-nationals/333322/
Nearly 23 million watched the NFC championship game rematch.Mon, 01 Dec 2014 10:01:00 -0600http://tvbythenumbers.zap2it.com/2014/11/28/49ers-seahawks-on-nbc-ranks-as-nfls-most-watched-thanksgiving-primetime-game-in-fast-nationals/333322/From Bowls to 'Gooooals,' 2014 Delivers the Goods for TV Netshttp://www.broadcastingcable.com/news/programming/bowls-gooooals-2014-delivers-goods-tv-nets/135985
Despite well-earned angst on many fronts about eroding ad dollars, live sports' straightforward urgency thwarts DVRs and drives big ratings.Mon, 01 Dec 2014 10:00:00 -0600http://www.broadcastingcable.com/news/programming/bowls-gooooals-2014-delivers-goods-tv-nets/135985Thanksgiving Weekend Sales, at Stores and Online, Slide 11 Percenthttp://www.nytimes.com/2014/12/01/business/thanksgiving-weekend-sales-at-stores-and-online-slide-11-percent.html?_r=0
The retail federation economists expect sales in November and December -- excluding those for autos, gas and restaurants -- to grow 4.1 percent to $616.9 billion, a faster pace than the 3.1 percent increase last year.Mon, 01 Dec 2014 09:00:00 -0600http://www.nytimes.com/2014/12/01/business/thanksgiving-weekend-sales-at-stores-and-online-slide-11-percent.html?_r=0Media Bistro:
Lourdes Dávila Named VP of Sales at Telemundo Puerto Ricohttp://www.mediabistro.com/tvspy/lourdes-davila-named-vp-of-sales-at-telemundo-puerto-rico_b135122
WKAQ, the Telemundo station in Puerto Rico, has announced the promotion of Lourdes Dávila to vice president of sales.Mon, 01 Dec 2014 08:00:00 -0600http://www.mediabistro.com/tvspy/lourdes-davila-named-vp-of-sales-at-telemundo-puerto-rico_b135122B&C: Telemundo Station Group Launches TeleXitos Multicast Nethttp://www.broadcastingcable.com/news/local-tv/telemundo-station-group-launches-telexitos-multicast-net/135936
It is the first Spanish-language network of its kind, says Barbara Alfonso, who was named TeleXitos director following a 25-year career at NBC O&O WTVJ Miami, most recently as programming and community marketing manager.Mon, 01 Dec 2014 07:00:00 -0600http://www.broadcastingcable.com/news/local-tv/telemundo-station-group-launches-telexitos-multicast-net/135936Ferguson Coverage Brings Out the Worst in Cable Newshttp://variety.com/2014/tv/columns/ferguson-coverage-brings-out-the-worst-in-cable-news-1201364267/
Cable news outlets were so smitten by images of burning buildings that they left them up, split-screen style, while President Obama spoke regarding events in Ferguson, as if they didn't dare look away, lest they miss something dramatic.Tue, 25 Nov 2014 14:00:00 -0600http://variety.com/2014/tv/columns/ferguson-coverage-brings-out-the-worst-in-cable-news-1201364267/FCC's O'Reilly Gives High Marks For Buffalo Responsehttp://www.insideradio.com/Article.asp?id=2866192
"I was very impressed with their use of social media -- not only were people listening and watching their broadcasts, they were also getting their information out as fast as they could on different media."Tue, 25 Nov 2014 14:00:00 -0600http://www.insideradio.com/Article.asp?id=2866192 Two-car Households Will Decline, KPMG Report Predictshttp://www.automnews.com/?p=105582
Two-car households may be on the decline as urbanization increases, but car ownership will still dominate, with a projected total of more than 225 million household cars by 2040, factoring in the ridesharing increase that KPMG predicts.Tue, 25 Nov 2014 10:00:00 -0600http://www.automnews.com/?p=105582Clydesdales Won't Go Out To Pasture, Will Star In Budweiser Super Bowl Adhttp://www.nydailynews.com/news/national/clydesdales-remain-budweiser-super-bowl-ad-stars-article-1.2022334?cid=bitly
Anheuser-Busch in a statement replying to a WSJ report: 'The Budweiser Clydesdales will, in fact, be featured in next year's Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.'Tue, 25 Nov 2014 09:00:00 -0600http://www.nydailynews.com/news/national/clydesdales-remain-budweiser-super-bowl-ad-stars-article-1.2022334?cid=bitlyHere's How CPG Marketers Are Getting an Edge This Holiday Seasonhttp://www.adweek.com/brandshare/why-cpg-marketers-are-using-programmatic-holiday-season-161598#!/
How will CPG marketers use programmatic this holiday season? What does the landscape of multiscreen programmatic look like in the year ahead? View the latest guide, " Brand Triumph: Multiscreen Programmatic Campaigns for CPG."Mon, 24 Nov 2014 13:30:00 -0600http://www.adweek.com/brandshare/why-cpg-marketers-are-using-programmatic-holiday-season-161598#!/Broadcast TV Liberation Tour Kicks Off With 1,000 Free Antennashttp://www.wusa9.com/story/money/consumer/2014/11/23/antenna-direct-free-tv/19460965/
The National Association of Broadcasters is supporting the tour. Their chairman, David Lougee, is also the president of Gannett Broadcasting, which is WUSA9's parent company.Mon, 24 Nov 2014 10:00:00 -0600http://www.wusa9.com/story/money/consumer/2014/11/23/antenna-direct-free-tv/19460965/ Big November Ratings for One of the Big Four: Broadcast Network Does Something It Hadn't Done in at Least 23 Yearshttp://www.tvweek.com/tvbizwire/2014/11/big-november-ratings-for-one-of-the-big-four-broadcast-network-does-something-it-hadnt-done-in-at-least-23-years/
ABC sent out a press release announcing that it won all four Thursdays in Nov for the first time in "at least 23 years." The results are in the key demo of adults 18-49, based on Nielsen Live + Same Day ratings.Mon, 24 Nov 2014 09:15:00 -0600http://www.tvweek.com/tvbizwire/2014/11/big-november-ratings-for-one-of-the-big-four-broadcast-network-does-something-it-hadnt-done-in-at-least-23-years/Tina Fey's Sitcom Moves from NBC to Netflixhttp://money.cnn.com/2014/11/21/media/nbc-sitcom-moves-to-netflix/index.html
Unbreakable Kimmy Schmidt will still be produced by NBCUniversal and make money from the show. Fey and Carlock whose 30 Rock ended its NBC run in Jan 2013 stated: "We grew up at NBC and will continue to develop broadcast projects with them as well."Mon, 24 Nov 2014 09:00:00 -0600http://money.cnn.com/2014/11/21/media/nbc-sitcom-moves-to-netflix/index.html Jim Parsons, 'Big Bang Theory' Star, to Promote Intel as Innovatorhttp://www.nytimes.com/2014/11/21/business/media/jim-parsons-big-bang-theory-star-to-promote-intel-as-innovator.html?ref=media
The technology giant Intel, eager to make a bigger bang in a crowded and competitive category, is turning to a comedic actor who makes a "Big Bang" several times a day.Mon, 24 Nov 2014 08:02:00 -0600http://www.nytimes.com/2014/11/21/business/media/jim-parsons-big-bang-theory-star-to-promote-intel-as-innovator.html?ref=mediaRentrak Continues TV Measurement Leadership through New Patentshttp://www.news10.com/story/27447887/rentrak-continues-tv-measurement-leadership-through-new-patents
Rentrak has received U.S. patents for its method for calculating exact commercial ratings and generating ratings when return path data is incomplete. According to Rentrak, the patents offer an advantage in measuring the new way television programs are consumed.Mon, 24 Nov 2014 08:00:00 -0600http://www.news10.com/story/27447887/rentrak-continues-tv-measurement-leadership-through-new-patents Affils Serve Public, Industry By Airing Speechhttp://www.tvnewscheck.com/article/81036/affils-serve-public-industry-by-airing-speech
Choosing to preempt broadcast network programming to cover the president's immigration reform announcement demonstrates the commitment and value of local broadcasting to their viewers, even if it costs some ratings points.Fri, 21 Nov 2014 16:00:00 -0600http://www.tvnewscheck.com/article/81036/affils-serve-public-industry-by-airing-speechPress Release:
REVShare Parent Media Properties Holdings Adds To Team To Fuel Growth Of
AdMore Programmatic TV Platform
http://www.tvb.org/media/file/REVSHARE_PR_11-18-2014.pdf
Veteran ad executives Jay Goldstein, Robert Rothfarb and Karen Lisbon join company, while Shaia Ash promoted in latest demonstration of automated TV platform adoption.Fri, 21 Nov 2014 11:00:00 -0600http://www.tvb.org/media/file/REVSHARE_PR_11-18-2014.pdfMediaocean and Videology Partner, Look to Merge Web Video and TV Ad Marketshttp://blogs.wsj.com/cmo/2014/11/19/mediaocean-and-videology-partner-look-to-merge-web-video-and-tv-ad-markets/
Convergence of Web video and TV is a hot topic in the ad world, with advertisers talking about shifting budgets from TV to online video to reflect people's changing media habits, and TV companies wanting to capture TV viewing on multiple screens.Fri, 21 Nov 2014 10:40:00 -0600http://blogs.wsj.com/cmo/2014/11/19/mediaocean-and-videology-partner-look-to-merge-web-video-and-tv-ad-markets/Amazon Plans a Streaming-video Alternativehttp://nypost.com/2014/11/21/amazon-plans-a-streaming-video-alternative/
The news that Nielsen will start rating shows on subscription video services starting with Netflix is likely to encourage advertisers who want to make the leap without forcing Amazon to give up its own data.Fri, 21 Nov 2014 10:05:00 -0600http://nypost.com/2014/11/21/amazon-plans-a-streaming-video-alternative/World Television Day -- Five TV Moments that Changed the Worldhttp://www.news.com.au/entertainment/tv/world-television-day-five-tv-moments-that-changed-the-world/story-e6frfmyi-1227130804021
"Television represents a symbol for communication and globalization in the contemporary world," the United Nations proclaimed.Fri, 21 Nov 2014 10:00:00 -0600http://www.news.com.au/entertainment/tv/world-television-day-five-tv-moments-that-changed-the-world/story-e6frfmyi-1227130804021TVNewsCheck: Nexstar Buying KLAS Las Vegas For $145Mhttp://www.tvnewscheck.com/article/81015/nexstar-buying-klas-las-vegas-for-145m
The purchase of the CBS affiliate from Landmark Media Enterprises will boost Nexstar's holdings to 110 stations with coverage of 18% of U.S. TV households.Fri, 21 Nov 2014 07:00:00 -0600http://www.tvnewscheck.com/article/81015/nexstar-buying-klas-las-vegas-for-145mNAB Licensed to Serve: A Banner Year For Broadcast Election Coveragehttp://www.nab.org/documents/newsroom/PSI/112014LTS.html
During the 2014 election season, television broadcast stations across the country donated thousands of hours in free airtime to provide voters with critical information about the candidates and issues on the ballot on Election Day. In addition to providing news coverage of races for local, state and federal offices, local broadcasters also produced, aired and streamed scores of debates to help viewers and listeners make informed decisions at the polls.Fri, 21 Nov 2014 07:00:00 -0600http://www.nab.org/documents/newsroom/PSI/112014LTS.htmlLA Times:
KABC-TV General Manager Arnold Kleiner to Retire
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-kabc-channel7-general-manager-arnold-kleiner-to-retire-20141120-story.html
After 46 years in the television business, Arnold J. Kleiner, the longtime general manager of KABC-TV Channel 7, is retiring.Fri, 21 Nov 2014 07:00:00 -0600http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-kabc-channel7-general-manager-arnold-kleiner-to-retire-20141120-story.htmlCh.2 Dominates Storm Coverage with Combined Ratings Approaching Bills Gamehttp://talkintv.buffalonews.com/2014/11/19/ch-2-dominates-news-ratings-storm-coverage/
With a snowbound, captive audience, it isn't surprising that the ratings for local news coverage of Tuesday's storm went through the roof.Thu, 20 Nov 2014 16:00:00 -0600http://talkintv.buffalonews.com/2014/11/19/ch-2-dominates-news-ratings-storm-coverage/TVNewsCheck:
Norman Lee New WFLD-WPWR National Sales Mgr.http://www.tvnewscheck.com/article/80964/norman-lee-new-wfldwpwr-national-sales-mgr
Norman Lee has been named national sales manager for Fox-owned WFLD (Fox)-WPWR (MNT) Chicago (DMA 3). His appointment is effective Dec. 8.Thu, 20 Nov 2014 15:54:00 -0600http://www.tvnewscheck.com/article/80964/norman-lee-new-wfldwpwr-national-sales-mgrTVNewsCheck: KMSP-WFTC GM Carol Rueppel Retiring http://www.tvnewscheck.com/article/80962/kmspwftc-gm-carol-rueppel-retiring
The GM of Fox's Minneapolis duopoly is stepping down after 17 years. She will be succeeded by Sheila Oliver, who's being promoted from sales director.Thu, 20 Nov 2014 15:00:00 -0600http://www.tvnewscheck.com/article/80962/kmspwftc-gm-carol-rueppel-retiringWhy Bringing TV Ratings To Netflix Doesn't Matterhttp://www.buzzfeed.com/peterlauria/why-bringing-tv-ratings-to-netflix-doesnt-matter
Nielsen will use its in-home People Meter system to track viewing of streaming TV services like Netflix and Amazon Prime. But insiders say the planned service has many holes.Thu, 20 Nov 2014 08:00:00 -0600http://www.buzzfeed.com/peterlauria/why-bringing-tv-ratings-to-netflix-doesnt-matterWomen Staying Tuned to NFL http://www.sportsbusinessdaily.com/Journal/Issues/2014/11/17/Media/NFL-women.aspx
A record number of women are watching NFL games across all networks so far this season, and TV executives and sports marketers have been paying close attention to the upward trending numbers.Thu, 20 Nov 2014 07:00:00 -0600http://www.sportsbusinessdaily.com/Journal/Issues/2014/11/17/Media/NFL-women.aspx MediaBistro: 'It's Just the Right Time,' WEWS GM Leaving Stationhttp://www.mediabistro.com/tvspy/its-just-the-right-time-wews-gm-leaving-station_b134329
Sam Rosenwasser is leaving Cleveland ABC affiliateWEWS on December 15.Wed, 19 Nov 2014 15:02:00 -0600http://www.mediabistro.com/tvspy/its-just-the-right-time-wews-gm-leaving-station_b134329Media Bistro: Gene Lightfoot Named General Sales Manager at WDCWhttp://www.mediabistro.com/tvspy/gene-lightfoot-named-general-sales-manager-at-wdcw_b134440
Gene Lightfoot is joining WDCW, the CW affiliate in Washington, D.C., as general sales manager. Lightftoot will report to Vince Giannini, vice president/general manager at WPHL, who is serving as interim VP/GM at WDCW.Wed, 19 Nov 2014 15:01:00 -0600http://www.mediabistro.com/tvspy/gene-lightfoot-named-general-sales-manager-at-wdcw_b134440TVNewsCheck: John DeSimone New WMSN Madison GMhttp://www.tvnewscheck.com/article/80903/john-desimone-new-wmsn-madison-gm
The former Azteca America executive is tapped to lead Sinclair's Madison, Wis., Fox affiliate.Wed, 19 Nov 2014 15:00:00 -0600http://www.tvnewscheck.com/article/80903/john-desimone-new-wmsn-madison-gm TVNewsCheck: Sounding Board Top Role For Gannett's Conte http://www.tvnewscheck.com/article/80934/sounding-board-top-role-for-gannetts-conte
Meredith Conte, who oversees marketing at Gannett's 43 stations, says her job "is a little of everything." But of all her myriad tasks designed to boost the stations' visibility -- and ratings -- she says the one she thinks is most appreciated by those in the trenches is being "an extra person, an additional marketer, who can bring in a fresh viewpoint."Wed, 19 Nov 2014 14:00:00 -0600http://www.tvnewscheck.com/article/80934/sounding-board-top-role-for-gannetts-conteNADA: 16.94MM New Vehicle Sales In 2015http://ftp.media.radcity.net/ZSND/issues/November2014/S5022.pdf
Through Oct 2014, the industry has sold or leased about 13.7M new vehicles. Final sales for the year are expected to be about 16.4M, according to the NADA. 2014 YTD sales are up 6% with a forecast of a 3.3% increase in 2015 over 2014's expected final total.Wed, 19 Nov 2014 08:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/November2014/S5022.pdfThe 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellershttp://www.adweek.com/news/technology/10-premium-publishers-hit-hardest-fraudulent-ad-sellers-161504
Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. View TVB ANA article.Tue, 18 Nov 2014 16:00:00 -0600http://www.adweek.com/news/technology/10-premium-publishers-hit-hardest-fraudulent-ad-sellers-161504Brands Are Wasting Money on Facebook and Twitter, Forrester Sayhttp://blogs.wsj.com/cmo/2014/11/17/brands-are-wasting-money-on-facebook-and-twitter-forrester-says/
Marketers hoping to interact with consumers online might be better off investing in social features that exist on their own websites, or in smaller, more niche social networks.Tue, 18 Nov 2014 14:03:00 -0600http://blogs.wsj.com/cmo/2014/11/17/brands-are-wasting-money-on-facebook-and-twitter-forrester-says/On Click Fraud, Where's The Anger?http://www.medialifemagazine.com/on-click-fraud-wheres-the-anger/
The cost to U.S advertisers runs into the billions of dollars.Tue, 18 Nov 2014 14:00:00 -0600http://www.medialifemagazine.com/on-click-fraud-wheres-the-anger/Broadcast Trumps Cable In NFL Footballhttp://www.mediapost.com/publications/article/238470/broadcast-trumps-cable-in-nfl-football.html
In the home team markets, local TV stations ratings for men 25-54 were at an average 19.8 rating -- and a 3.1 rating for men 25-54 viewers in those local cable markets via the NFL Network.Tue, 18 Nov 2014 13:00:00 -0600http://www.mediapost.com/publications/article/238470/broadcast-trumps-cable-in-nfl-football.htmlLet Local TV Chart Its Own Tech Future http://www.tvnewscheck.com/article/80850/let-local-tv-chart-its-own-tech-future
Broadcast -- point to multipoint -- is a phenomenally efficient use of spectrum. Nothing -- as in nothing -- has been devised that is more proficient in transmitting data to multiple users.Tue, 18 Nov 2014 08:00:00 -0600http://www.tvnewscheck.com/article/80850/let-local-tv-chart-its-own-tech-futureWhat's Really Happening with TV Viewing?http://brucegoerlich.com/2014/11/17/whats-really-happening-with-tv-viewing-people-are-watching-great-programs-over-28-days/
People are watching great programs over 28 days.Mon, 17 Nov 2014 15:00:00 -0600http://brucegoerlich.com/2014/11/17/whats-really-happening-with-tv-viewing-people-are-watching-great-programs-over-28-days/For Once, Let Us Not Blame Nielsenhttp://www.medialifemagazine.com/let-us-blame-nielsen/
The drops in broadcast and cable ratings are real, and they the reflect dramatic changes in how Americans consume media.Mon, 17 Nov 2014 12:50:00 -0600http://www.medialifemagazine.com/let-us-blame-nielsen/Digital Engagement Indexhttp://www.mediapost.com/publications/article/238359/digital-engagement-index.html
While traditional ratings for the first-ever televised Hollywood Film Awards missed the mark for CBS, a clip went viral, landing CBS in the top 10 for the first time based on Digital Engagement Ratings.Mon, 17 Nov 2014 12:50:00 -0600http://www.mediapost.com/publications/article/238359/digital-engagement-index.htmlAfter NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Adshttp://www.adweek.com/news/television/after-nfl-controversies-expect-kinder-gentler-set-super-bowl-ads-161455
Super Bowl XLIX actually offers an opportunity for the ad business to create "powerful, positive social messages" that hit a "sweet spot" with the biggest TV audience of the year, said Alison Fahey, 4A's chief marketing officer.Mon, 17 Nov 2014 10:35:00 -0600http://www.adweek.com/news/television/after-nfl-controversies-expect-kinder-gentler-set-super-bowl-ads-161455Toyota Returns to the Super Bowlhttp://adage.com/article/special-report-super-bowl/toyota-returns-super-bowl/295887/
Toyota will return to the Super Bowl for its third consecutive year with a spot starring Team Toyota athlete Amy Purdy.Mon, 17 Nov 2014 10:35:00 -0600http://adage.com/article/special-report-super-bowl/toyota-returns-super-bowl/295887/Katherine Heigl's 'State of Affairs' Joins Ranks of TV's Powerful Women Series: Why Networks Are in Lovehttp://www.thewrap.com/katherine-heigls-state-of-affairs-joins-ranks-of-tvs-powerful-females-why-networks-are-in-love/
No longer the bland and supportive wives to hardworking leading men, women are taking over primetime. Of the 23 new network shows this season, no fewer than seven are built around female leads.Mon, 17 Nov 2014 10:16:00 -0600http://www.thewrap.com/katherine-heigls-state-of-affairs-joins-ranks-of-tvs-powerful-females-why-networks-are-in-love/Digital Was 'Major Tentpole' of 'Tonight Show' Relaunch With Jimmy Fallon #NYCTVWk #TCShttp://www.broadcastingcable.com/news/programming/digital-was-major-tentpole-tonight-show-relaunch-jimmy-fallon-nyctvwk-tcs/135625
Digital was the key element in the relaunch of NBC's late night franchise in February. "That's what's expected now," said Hayes of the importance of digital to the TV landscape. "Consumer behavior has changed."Mon, 17 Nov 2014 10:00:00 -0600http://www.broadcastingcable.com/news/programming/digital-was-major-tentpole-tonight-show-relaunch-jimmy-fallon-nyctvwk-tcs/135625To Reconnect With Consumers, Revlon Looks for Lovehttp://www.nytimes.com/2014/11/17/business/media/to-reconnect-with-consumers-revlon-looks-for-love.html?_r=0
New "Love is On" campaign tells "a more emotional story that allows Revlon to have a larger voice in everything from print and social media to digital, TV and in stores."Mon, 17 Nov 2014 09:30:00 -0600http://www.nytimes.com/2014/11/17/business/media/to-reconnect-with-consumers-revlon-looks-for-love.html?_r=0Spoiler Alert: Watching More TV Than Everhttp://www.mediapost.com/publications/article/238208/spoiler-alert-watching-more-tv-than-ever.html
A reaffirmation of just how central TV remains in our lives. And the real possibility that On-demand has saved more than one marriage.Fri, 14 Nov 2014 09:00:00 -0600http://www.mediapost.com/publications/article/238208/spoiler-alert-watching-more-tv-than-ever.htmlNielsen: TV Industry Needs New Ratings Standardshttp://www.broadcastingcable.com/news/currency/nielsen-tv-industry-needs-new-ratings-standards/135626
"Nielsen's vision is to create an environment where all video content can be consistently measured with ratings for both the content and the advertising," Clarken said.Fri, 14 Nov 2014 08:00:00 -0600http://www.broadcastingcable.com/news/currency/nielsen-tv-industry-needs-new-ratings-standards/135626IAB To FTC: Stop Focusing On Advertisers' Use Of Consumer Datahttp://www.mediapost.com/publications/article/238051/iab-to-ftc-stop-focusing-on-advertisers-use-of-c.html
In May, the FTC released its long-awaited report about data brokers, which called for new laws that would require online retailers and other "consumer-facing entities" to allow consumers to opt out of having their information shared with data brokers.Fri, 14 Nov 2014 07:00:00 -0600http://www.mediapost.com/publications/article/238051/iab-to-ftc-stop-focusing-on-advertisers-use-of-c.htmlMedia Biz Bloggers: CBSN: An Interactive Streaming News Network http://www.mediabizbloggers.com/media-biz-bloggers/CBSN-An-Interactive-Streaming-News-Network---Shelly-Palmer.html
"It's day one of the new world order. CBS News has created an online live/on-demand 15 hour per day news service targeting consumers who prefer to consume video news on connected devices…Everyone should take note of today's date. It's an important day in history for Television the platform (not the art form)." --Shelly PalmerFri, 14 Nov 2014 07:00:00 -0600http://www.mediabizbloggers.com/media-biz-bloggers/CBSN-An-Interactive-Streaming-News-Network---Shelly-Palmer.htmlReuters TV Aims to Personalize News Broadcastshttp://digiday.com/publishers/reuters-tv/
An algorithm pulls from a well of videos produced specifically for Reuters TV, assembling them into a coherent news show that considers viewers' location, usage data and available time as well as the editorial value of each story.Fri, 14 Nov 2014 07:00:00 -0600http://digiday.com/publishers/reuters-tv/Advertiser Tidbits - Wayfairhttp://ftp.media.radcity.net/ZSND/issues/November2014/C8941.pdf
Retailer Wayfair's CEO is pleased with results of its TV brand building, citing a 41.7% increase in quarterly revenue and a 61% increase in active customers compared to last year.Thu, 13 Nov 2014 15:10:00 -0600http://ftp.media.radcity.net/ZSND/issues/November2014/C8941.pdfNielsen Measures 7%-9% Ratings Lift from Out-of-Home TV Test in Chicago http://www.mediabizbloggers.com/media-biz-bloggers/Nielsen-Measures-7-9-Ratings-Lift-from-Out-of-Home-TV-Test-in-Chicago---Press-Release-of-the-Week.html
Local Market trial combined Nielsen Local People Meter Ratings with Portable People Meter data to measure TV audiences away from home.Thu, 13 Nov 2014 15:00:00 -0600http://www.mediabizbloggers.com/media-biz-bloggers/Nielsen-Measures-7-9-Ratings-Lift-from-Out-of-Home-TV-Test-in-Chicago---Press-Release-of-the-Week.htmlCBS News Chief on Network's New Digital Push, Launch of CBSN and What It All Means for the Futurehttp://www.thewrap.com/cbs-news-chief-on-networks-new-digital-push-launch-of-cbsn-and-what-it-all-means-for-the-future/
"It's not just like taking a television program and putting it on the web, and it's not like all VOD where you have to work with it; it's meant to be some place in between."--David RhodesThu, 13 Nov 2014 10:00:00 -0600http://www.thewrap.com/cbs-news-chief-on-networks-new-digital-push-launch-of-cbsn-and-what-it-all-means-for-the-future/TVNewsCheck: Tribune Sets Programmatic, Data Revenue VP http://www.tvnewscheck.com/article/80791/tribune-sets-programmatic-data-revenue-vp
Tribune Broadcasting named William Ammerman vice president of programmatic and data driven revenue. Ammerman will have responsibility for programmatic direct, private exchanges and yield optimization on the station group's mobile, desktop and video platforms.Thu, 13 Nov 2014 10:00:00 -0600http://www.tvnewscheck.com/article/80791/tribune-sets-programmatic-data-revenue-vpSony to Introduce Web-Based TV Service, PlayStation Vuehttp://www.nytimes.com/2014/11/13/business/media/sony-to-introduce-web-based-tv-service.html
The service initially will require a PlayStation gaming console and will offer a personalized, searchable approach to watching live and on-demand television that is delivered over an Internet connection.Thu, 13 Nov 2014 08:00:00 -0600http://www.nytimes.com/2014/11/13/business/media/sony-to-introduce-web-based-tv-service.htmlDigital Successes Coming Easier To Stationshttp://www.tvnewscheck.com/article/80773/digital-successes-coming-easier-to-stations
Years of experience means broadcasters now know quicker what does, or does not, work and they are able to more methodically develop and adopt new digital offerings.Thu, 13 Nov 2014 07:00:00 -0600http://www.tvnewscheck.com/article/80773/digital-successes-coming-easier-to-stationsTVNewsCheck: Media General 3Q Net Revenue Up 11.8%http://www.tvnewscheck.com/article/80642/media-general-3q-net-revenue-up-118
Media General's President-CEO George L. Mahoney said: "Our strong year-over-year growth in the third quarter of all key financial metrics further demonstrates the value of our merger with Young Broadcasting last November. Comparing the results of the combined company, net operating revenue increased 21%. This growth reflected higher political, retransmission, digital and local advertising revenues along with our purchase of WHTM in Harrisburg on Sept. 1."Wed, 12 Nov 2014 10:00:00 -0600http://www.tvnewscheck.com/article/80642/media-general-3q-net-revenue-up-118TVNewsCheck: Nexstar 3Q Net Revenue Climbs 25% http://www.tvnewscheck.com/article/80638/nexstar-3q-net-revenue-climbs-25
The boost to $154.7 million is driven by increases in every area except national, with big percentage gains from political, digital and retrans.Wed, 12 Nov 2014 09:00:00 -0600http://www.tvnewscheck.com/article/80638/nexstar-3q-net-revenue-climbs-25Racing From The Bottom: 75% Of Brands Now Using Programmatichttp://www.mediapost.com/publications/article/237999/racing-from-the-bottom-75-of-brands-now-using-pr.html
The majority (70%) believe most digital buying will be programmatic in the future, while 75% think the tech will be applied to buys outside of display in the "near future," with 67% predicting television will be includedWed, 12 Nov 2014 09:00:00 -0600http://www.mediapost.com/publications/article/237999/racing-from-the-bottom-75-of-brands-now-using-pr.htmlTVNewsCheck: Scripps 3Q TV Station Revenue Grows 22% http://www.tvnewscheck.com/article/80641/scripps-3q-tv-station-revenue-grows-22
The increase to $121 million was fueled by higher local, political and digital revenue as well as a 46% rise in retrans money.Wed, 12 Nov 2014 08:00:00 -0600http://www.tvnewscheck.com/article/80641/scripps-3q-tv-station-revenue-grows-22Why Traditional Media Isn't Dying, and 4 Other Myths of the Digital Era Dispelledhttp://www.adweek.com/news/advertising-branding/why-traditional-media-isnt-dying-and-4-other-myths-digital-era-dispelled-161192
Contrary to conventional wisdom, and despite the disorientation that digital technology has wrought, "traditional" conceptual thinking is still fundamental to marketing.Wed, 12 Nov 2014 08:00:00 -0600http://www.adweek.com/news/advertising-branding/why-traditional-media-isnt-dying-and-4-other-myths-digital-era-dispelled-161192College Students Want To Buy Pay-TVhttp://ftp.media.radcity.net/ZSND/issues/November2014/S2951.pdf
New research by Parks Associates reveals some surprising findings about the media consumption trends and attitudes of college students.Wed, 12 Nov 2014 07:00:00 -0600http://ftp.media.radcity.net/ZSND/issues/November2014/S2951.pdfCord-Cutters Have Better Engagement With TV Than Average Viewershttp://www.mediapost.com/publications/article/238021/cord-cutters-engagement-with-tv-is-better-than-fo.html
This is good news for TV advertisers. "Advertisers who align TV media buys with the right online programming faster than their competitors will succeed in the new model," said Rick Miller, VP customer insights, Networked Insights.Tue, 11 Nov 2014 14:00:00 -0600http://www.mediapost.com/publications/article/238021/cord-cutters-engagement-with-tv-is-better-than-fo.htmlNetwork Aims To Capture Viewers And Bring Bad Guys to Justicehttp://www.broadcastingcable.com/news/currency/network-aims-capture-viewers-and-bring-bad-guys-justice/135450
A new multicast network that melds crime and mystery programming with public service messages about catching bad guys and finding lost children is being launched by a group of TV industry veterans.Tue, 11 Nov 2014 09:00:00 -0600http://www.broadcastingcable.com/news/currency/network-aims-capture-viewers-and-bring-bad-guys-justice/135450TVNewsCheck: Tribune TV-Ent. Adjusted 3Q Revenue Up 7% http://www.tvnewscheck.com/article/80714/tribune-tvent-adjusted-3q-revenue-up-7
Tribune Media reported third quarter 2014 results that included Television and Entertainment segment revenues of $417.2 million, an increase of $169 million, or 68%, as compared to $248.2 million in the third quarter of 2013.Tue, 11 Nov 2014 08:00:00 -0600http://www.tvnewscheck.com/article/80714/tribune-tvent-adjusted-3q-revenue-up-7B & C: Network Aims To Capture Viewers And Bring Bad Guys to Justicehttp://www.broadcastingcable.com/news/currency/network-aims-capture-viewers-and-bring-bad-guys-justice/135450
A new multicast network that melds crime and mystery programming with public service messages about catching bad guys and finding lost children is being launched by a group of TV industry veterans.Tue, 11 Nov 2014 07:00:00 -0600http://www.broadcastingcable.com/news/currency/network-aims-capture-viewers-and-bring-bad-guys-justice/135450TV Space for Campaign Ads Hard to Find this Latehttp://www.newspressnow.com/news/politics/ap/article_5345708d-b248-5cee-b28b-56334c7fee00.html
Hours before the spot was set to run, however, WMUR-TV had to revise its contract with Senate Majority PAC and credit the group's account. The reason: "Oversold inventory."Mon, 10 Nov 2014 16:18:00 -0600http://www.newspressnow.com/news/politics/ap/article_5345708d-b248-5cee-b28b-56334c7fee00.htmlCareful What You WISH Forhttp://www.broadcastingcable.com/news/local-tv/careful-what-you-wish/135484
Upgrading a station's network affiliation at another broadcaster's expense is an enticing proposition, but many believe it ultimately does more harm than good.Mon, 10 Nov 2014 12:00:00 -0600http://www.broadcastingcable.com/news/local-tv/careful-what-you-wish/135484One-on-one with CBS CEO Les Moonveshttp://reliablesources.blogs.cnn.com/
Brian Stelter sat down with the CBS Corporation CEO in his boardroom for a wide-ranging conversation.Mon, 10 Nov 2014 11:00:00 -0600http://reliablesources.blogs.cnn.com/ Rentrak Adds Seven More Weigel Stationshttp://www.tvnewscheck.com/article/80679/rentrak-adds-seven-more-weigel-stations
The TV station group's Chicago and Milwaukee join its South Bend, Ind., stations in subscribing to Rentrak's local ratings service.Mon, 10 Nov 2014 10:00:00 -0600http://www.tvnewscheck.com/article/80679/rentrak-adds-seven-more-weigel-stationsThe State of 2014 Holiday Spending in 5 Chartshttp://digiday.com/brands/years-holiday-spending-outlook-5-charts/
Consumer confidence is trending upward, a sign that the hangover from the 2008 recession is slowly wearing off.Mon, 10 Nov 2014 08:00:00 -0600http://digiday.com/brands/years-holiday-spending-outlook-5-charts/Kohl's Upping TV Spend for Holiday Campaignhttp://adage.com/article/cmo-strategy/kohl-s-upping-tv-spend-holiday-campaign/295764/
"This year we really wanted to break through and have a strong commitment to the spot that we know will touch millions of hearts," said Nancy Carruth, SVP, brand creative, Kohl's.Mon, 10 Nov 2014 08:00:00 -0600http://adage.com/article/cmo-strategy/kohl-s-upping-tv-spend-holiday-campaign/295764/Pay-TV 'Cord Cutting' Accelerates: Subscriber Defections Begin to Hit Satellite TV; Price of Bills Citedhttp://online.wsj.com/news/article_email/pay-tv-cord-cutting-accelerates-1415321442-lMyQjAxMTA0NzAzNjMwMjY5Wj
The pay-TV industry contracted in the third quarter at a faster pace than a year earlier, signaling that "cord cutting" is accelerating as more consumers drop cable and satellite-TV connections.Fri, 07 Nov 2014 16:00:00 -0600http://online.wsj.com/news/article_email/pay-tv-cord-cutting-accelerates-1415321442-lMyQjAxMTA0NzAzNjMwMjY5WjAlready, Marketers Look Past Christmas to the Super Bowlhttp://www.nytimes.com/2014/11/07/business/media/already-marketers-look-past-christmas-to-the-super-bowl.html
Joining Super Bowl advertisers in starting the countdown to the game early is a media-literacy organization, the Lamp, that encourages students to take a more critical perspective on advertising.Fri, 07 Nov 2014 15:00:00 -0600http://www.nytimes.com/2014/11/07/business/media/already-marketers-look-past-christmas-to-the-super-bowl.htmlNBC Eyes Live Version Of 'A Few Good Men'http://www.tvnewscheck.com/article/80647/nbcs-next-live-project-a-few-good-men
"It's no longer enough just to put on a good show that people want to watch, they have to be compelled to watch it. The best way to get people to feel compelled to come that night is to make it an event."--Robert Greenblatt, chairman of NBC EntertainmentFri, 07 Nov 2014 14:00:00 -0600http://www.tvnewscheck.com/article/80647/nbcs-next-live-project-a-few-good-menTVNewsCheck: Scripps Extends CEO Boehne's Contract http://www.tvnewscheck.com/article/80683/scripps-extends-ceo-boehnes-contract
The E.W. Scripps Co. has extended the employment contract for its chairman, president and CEO, Rich Boehne, to Aug. 7, 2016, followed by successive one-year renewals until either Boehne or the company gives at least 90 days' notice of non-renewal. Financial terms of the agreement remain the same.Fri, 07 Nov 2014 07:20:00 -0600http://www.tvnewscheck.com/article/80683/scripps-extends-ceo-boehnes-contractMediaPost: Sinclair, Media General Soar On Acquisitions, Politicalhttp://www.mediapost.com/publications/article/237686/sinclair-media-general-soar-on-acquisitions-pol.html
Local broadcast TV operators Sinclair Broadcast Group and Media General both enjoyed substantial revenue growth in the third quarter of the year, powered by acquisitions and political advertising ahead of the recent midterm elections.Fri, 07 Nov 2014 07:20:00 -0600http://www.mediapost.com/publications/article/237686/sinclair-media-general-soar-on-acquisitions-pol.htmlNielsen Releases Out-of-Home Test Results http://rbr.com/nielsen-releases-out-of-home-test-results/
According to Nielsen, the test, which used PPM technology to capture viewing beyond the domicile, chronicled a 7%-9% ratings increase in the 25-54 demo.Fri, 07 Nov 2014 07:10:00 -0600http://rbr.com/nielsen-releases-out-of-home-test-results/Google Finds Ways To Profit From Booking Sites' TV Advertisinghttp://skift.com/2014/11/06/google-finds-ways-to-profit-from-booking-sites-tv-advertising/
All of this occurs as Priceline Group CEO Darren Huston revealed this week that he sees TV advertising as a breakthrough that reduces the dependence of the company, one of Google's largest customers, on paid search.Fri, 07 Nov 2014 07:00:00 -0600http://skift.com/2014/11/06/google-finds-ways-to-profit-from-booking-sites-tv-advertising/IP Expanding Into Live, Remote Productions http://www.tvnewscheck.com/article/80612/ip-expanding-into-live-remote-productions
IP is reshaping how live video is acquired and transported, switched and routed and ultimately distributed and consumed, and is expanding its reach throughout all aspects of live remote TV production.Thu, 06 Nov 2014 09:40:00 -0600http://www.tvnewscheck.com/article/80612/ip-expanding-into-live-remote-productionsAre Online Impressions "Fraudulent" and "Unsafe"? One Major Company Thinks Sohttp://www.jackmyers.com/jackmyers-think-tank/Are-Online-Impressions-Fraudulent-and-Unsafe-One-Major-Company-Thinks-So----Brian-Jacobs.html
Kraft announced publicly in the US that it "rejects" up to 85% of impressions bought online via real time ad marketplaces. The company's reasoning is that "75% to 85% is either deemed to be fraudulent, unsafe or non-viewable or unknown."Thu, 06 Nov 2014 09:00:00 -0600http://www.jackmyers.com/jackmyers-think-tank/Are-Online-Impressions-Fraudulent-and-Unsafe-One-Major-Company-Thinks-So----Brian-Jacobs.htmlTVNewsCheck: CBS TV Stations' 2Q Revenue Rises 10% http://www.tvnewscheck.com/article/80585/cbs-tv-stations-2q-revenue-rises-10
CBS Corp.'s Local Broadcasting (which includes TV and radio stations) revenues for the third quarter of 2014 were $680 million compared with $641 million in the same prior-year period. CBS Television Stations revenues increased 10%, while CBS Radio revenues were up 2%. The increase in Local Broadcasting revenue, the company said, was driven by higher political spending as a result of midterm elections and higher affiliate and subscription fee revenues.Thu, 06 Nov 2014 07:05:00 -0600http://www.tvnewscheck.com/article/80585/cbs-tv-stations-2q-revenue-rises-10CBS Debuts CBSN Interactive Streaming Newshttp://www.tvnewscheck.com/article/80611/cbs-debuts-cbsn-interactive-streaming-news
Available 24/7, all CBS News resources are available directly on digital platforms with live, anchored coverage 15 hours each weekday. It offers the ability for advertisers to reach engaged news consumers with custom ad integrations and more.Thu, 06 Nov 2014 07:00:00 -0600http://www.tvnewscheck.com/article/80611/cbs-debuts-cbsn-interactive-streaming-newsTVNewsCheck: LIN 3Q Revenue Rises 18% To $192 Millionhttp://www.tvnewscheck.com/article/80603/lin-3q-revenue-rises-18-to-192-million
Local revenues, which include net local advertising revenues, retransmission consent fee revenues and TV station website revenues, increased 6% to $111.9 million compared to $105.5 million in the third quarter of 2013.Thu, 06 Nov 2014 07:00:00 -0600http://www.tvnewscheck.com/article/80603/lin-3q-revenue-rises-18-to-192-millionCommunicating With Affluent Holiday Shoppershttp://www.mediapost.com/publications/article/237601/communicating-with-affluent-holiday-shoppers.html
The #1 platform where affluents reported they saw advertising continued to be television, with 65% of affluent adults recalling they saw advertising on television within the past 30 days.Wed, 05 Nov 2014 10:55:00 -0600http://www.mediapost.com/publications/article/237601/communicating-with-affluent-holiday-shoppers.htmlMVPD Status For OVDs Could Benefit Stationshttp://www.tvnewscheck.com/article/80473/mvpd-status-for-ovds-could-benefit-stations
A close look at FCC Chairman Tom Wheeler's proposal to make online video distributors (OVDs) the regulatory and legal equal of cable and satellite with same rights and obligations, including being subject to retransmission consent.Wed, 05 Nov 2014 10:21:00 -0600http://www.tvnewscheck.com/article/80473/mvpd-status-for-ovds-could-benefit-stationsNielsen Study Shows Twitter Boosts Time-Shifting TV Viewershiphttp://marketingland.com/nielsen-study-shows-twitter-boosts-time-shifting-tv-viewership-106665
Ratings company finds a 10% increase in Twitter impressions corresponds with a 1.8% bump in after-the-live-show viewing.Wed, 05 Nov 2014 10:00:00 -0600http://marketingland.com/nielsen-study-shows-twitter-boosts-time-shifting-tv-viewership-106665Norman Lear To Deliver NATPE Openerhttp://www.tvnewscheck.com/article/80551/norman-lear-to-deliver-natpe-opener
Among the first seven television pioneers inducted into the Television Academy Hall of Fame, Lear produced the iconic All in the Family, which in its nine seasons on CBS garnered four Emmy Awards for best comedy series and a Peabody.Wed, 05 Nov 2014 10:00:00 -0600http://www.tvnewscheck.com/article/80551/norman-lear-to-deliver-natpe-openerTV Owns Political In 2014, Radio In The Game
http://rbr.com/tv-owns-political-in-2014-radio-in-the-game/
A report from STRATA says that programmatic buying has a firm grip on political placements, and that most of the cash is still going to television.Wed, 05 Nov 2014 08:00:00 -0600http://rbr.com/tv-owns-political-in-2014-radio-in-the-game/B & C: Sinclair Revenue Up 48% in Quarterhttp://www.broadcastingcable.com/news/local-tv/sinclair-revenue-48-quarter/135362
Sinclair reported third quarter earnings of $448.1 million, up 47.9% from the same quarter a year ago. Operating income was $101.7 million, 39.6% better than the prior year period. Political revenues were $33.8 million versus $2.7 million in the third quarter of 2013. Local net broadcast revenues, which include local time sales and retransmission, were up 43.4% versus the third quarter of 2013, while national increased 64.2%.Wed, 05 Nov 2014 08:00:00 -0600http://www.broadcastingcable.com/news/local-tv/sinclair-revenue-48-quarter/135362TVNewsCheck: Gray Television 3Q Revenue Sets A Record http://www.tvnewscheck.com/article/80562/gray-television-3q-revenue-sets-a-record
Gray Television total revenue increased $43.4 million, or 49%, to $131.7 million for the third quarter of 2014 compared to the same quarter of 2013. The increase was primarily due to increases in the majority of its revenue categories. Recently acquired eight full- or low-power television stations (plus various satellite stations) accounted for approximately $8.9 million of total revenue.Wed, 05 Nov 2014 07:00:00 -0600http://www.tvnewscheck.com/article/80562/gray-television-3q-revenue-sets-a-recordSenate TV Ad Spending Tops $400 Millionhttp://www.broadcastingcable.com/news/washington/senate-tv-ad-spending-tops-400-million/135301
As of Oct. 31, $410 million had been spent on TV ads for Senate races in the 2014 election cycle, according to Center for Public Integrity analysis of Kantar Media/CMAG data.Tue, 04 Nov 2014 15:00:00 -0600http://www.broadcastingcable.com/news/washington/senate-tv-ad-spending-tops-400-million/135301Ad Tech Firm Simulmedia Ties TV Spots To Purchaseshttp://www.reuters.com/article/2014/10/31/advertising-simulmedia-idUSL1N0SQ2JO20141031
"We are measuring the delivery of a TV spot against millions of people and, on an anonymous basis, what purchases occurred when they saw the ad," said Dave Morgan, founder and CEO, Simulmedia.Tue, 04 Nov 2014 14:30:00 -0600http://www.reuters.com/article/2014/10/31/advertising-simulmedia-idUSL1N0SQ2JO20141031Cable Under Fire: Plunge in Ratings Could Spell Trouble for Top Netshttp://variety.com/2014/tv/news/cable-network-ratings-1201346782/
Nobody's suggesting that basic cable has suddenly become a bad business. But Wall Street's bearishness on domestic growth prospects for cable has amounted to a sharp 90-degree turn after years of fawning over the sector.Tue, 04 Nov 2014 13:50:00 -0600http://variety.com/2014/tv/news/cable-network-ratings-1201346782/Cable Wins In Midterm U.S. Election, Growth Slower For TV Stationshttp://www.reuters.com/article/2014/11/04/us-usa-elections-advertising-idUSKBN0IO14920141104
TV stations will pocket an estimated $2.4B from ads on local, state and federal elections, according to projections by Kantar Media. That's about $100M more than in the 2010 election cycle.Tue, 04 Nov 2014 11:00:00 -0600http://www.reuters.com/article/2014/11/04/us-usa-elections-advertising-idUSKBN0IO14920141104Election 2014: A New Level Of Collaboration Between Candidates And Big-money Allies http://www.washingtonpost.com/politics/election-2014-a-new-level-of-collaboration-between-candidates-and-big-money-allies/2014/11/03/ec2bda9a-636f-11e4-836c-83bc4f26eb67_story.html
It is now standard practice for candidates to share suggested television ad scripts and video footage online -- materials that are then scooped up by outside groups and turned into television spots.Tue, 04 Nov 2014 09:45:00 -0600http://www.washingtonpost.com/politics/election-2014-a-new-level-of-collaboration-between-candidates-and-big-money-allies/2014/11/03/ec2bda9a-636f-11e4-836c-83bc4f26eb67_story.htmlDigital to Overtake TV Ad Spending in Two Years, Says Forresterhttp://adage.com/article/media/digital-overtake-tv-ad-spending-years-forrester/295694/
But digital won't usurp TV because of big brand advertisers taking their commercial money and redirecting it toward YouTube and Facebook.Tue, 04 Nov 2014 09:35:00 -0600http://adage.com/article/media/digital-overtake-tv-ad-spending-years-forrester/295694/Yes, Another Record Year For Political Spendinghttp://www.medialifemagazine.com/yes-another-record-year-political-spending/
Evan Tracey, SVP at National Media and former president at Kantar Media's Campaign Media Analysis Group, discusses which states had the most spending, how spending compared to past years, and what to expect in 2016.Tue, 04 Nov 2014 09:05:00 -0600http://www.medialifemagazine.com/yes-another-record-year-political-spending/U.S. Auto Sales Rise 6% In October http://www.tvnewscheck.com/link/80529/us-auto-sales-rise-6-in-october/comments?utm_source=Listrak&utm_medium=Email&utm_term=U.S.+Auto+Sales+Rise+6%25+In+October&utm_campaign=U.S.+Auto+Sales+Rise+6%25+In+October#.VFjdvDZIlg8.email
U.S. light-vehicle sales, led by double-digit increases at Chrysler Group and Nissan Motor, rose 6% to 1.28 million in October, matching forecasts, with crossovers and light trucks fueling much of the industry's gains.Tue, 04 Nov 2014 08:05:00 -0600http://www.tvnewscheck.com/link/80529/us-auto-sales-rise-6-in-october/comments?utm_source=Listrak&utm_medium=Email&utm_term=U.S.+Auto+Sales+Rise+6%25+In+October&utm_campaign=U.S.+Auto+Sales+Rise+6%25+In+October#.VFjdvDZIlg8.emailWith Political Ads Expected To Hit A Record, News Stations Can Hardly Keep Uphttp://www.washingtonpost.com/business/technology/with-political-ads-expected-to-hit-a-record-news-stations-can-hardly-keep-up/2014/10/31/84a9e4b4-5ebc-11e4-9f3a-7e28799e0549_story.html
One thing remains largely unchanged: the belief that television ads are the best way to reach voters. That demographic is a die-hard group of TV fans, watching more hours per day than ever.Tue, 04 Nov 2014 08:00:00 -0600http://www.washingtonpost.com/business/technology/with-political-ads-expected-to-hit-a-record-news-stations-can-hardly-keep-up/2014/10/31/84a9e4b4-5ebc-11e4-9f3a-7e28799e0549_story.htmlTelemundo Ramps Up Local News In 14 Marketshttp://www.tvnewscheck.com/article/80496/telemundo-ramps-up-news-in-14-markets
The stations will air the extra newscasts at 5:30 p.m. ET/PT (4:30 p.m. CT/MT). They will lead into an existing half-hour newscast and then the national network news. Two other stations will likely add similar newscasts next year.Tue, 04 Nov 2014 08:00:00 -0600http://www.tvnewscheck.com/article/80496/telemundo-ramps-up-news-in-14-marketsTVSpy: NBC Owned Stations Names Sarah Glover Head of Social Mediahttp://www.mediabistro.com/tvspy/nbc-owned-stations-names-sarah-glover-head-of-social-media_b132994
Glover comes to NBC OTS from WCAU in Philadelphia. She will help the station group's 11 stations "build and engage" their social media audiences.Tue, 04 Nov 2014 07:00:00 -0600http://www.mediabistro.com/tvspy/nbc-owned-stations-names-sarah-glover-head-of-social-media_b132994MediaPost: NBCU Invests In Telemundo Local News Ops
http://www.mediapost.com/publications/article/237476/nbcu-invests-in-telemundo-local-news-ops.html
NBCUniversal is moving to expand the local news operations at 17 Telemundo stations across the U.S. The investments at the Telemundo Station Group include launching new Spanish-language newscasts, updating journalists' equipment, and adding consumer units that will represent consumers' rights with investigations of products and services.Mon, 03 Nov 2014 16:00:00 -0600http://www.mediapost.com/publications/article/237476/nbcu-invests-in-telemundo-local-news-ops.htmlNBCU Invests In Telemundo Local News Ops http://www.mediapost.com/publications/article/237476/nbcu-invests-in-telemundo-local-news-ops.html
NBCUniversal will expand local news operations at 17 Telemundo stations across the U.S. The investments include launching new Spanish-language newscasts, updating journalists' equipment, and adding consumer units.Mon, 03 Nov 2014 16:00:00 -0600http://www.mediapost.com/publications/article/237476/nbcu-invests-in-telemundo-local-news-ops.html5 Minutes With… #VOICESAVE Social Media Campaign for Broadcast TVhttp://www.cynopsis.com/110314-fullscreen-collaborates-oxygen-series-fix-choir-marriott-dives-digital-attract-younger-travelers-telescope-ceo-talks-voicesave-campaign/
In the case of The Voice, the campaign increased followers by 50%, that in the first episode it generated 1.92m tweets, and that those tweets generated 28m impressions with a total reach of 3.8m people.Mon, 03 Nov 2014 15:00:00 -0600http://www.cynopsis.com/110314-fullscreen-collaborates-oxygen-series-fix-choir-marriott-dives-digital-attract-younger-travelers-telescope-ceo-talks-voicesave-campaign/TVNewsCheck: At Last, FCC OKS Nexstar Buy Of Grant TVSs
http://www.tvnewscheck.com/article/80497/at-last-fcc-oks-nexstar-buy-of-grant-tvs?utm_source=Listrak&utm_medium=Email&utm_term=http%3a%2f%2fwww.tvnewscheck.com%2farticle%2f80497%2fat-last-fcc-oks-nexstar-buy-of-grant-tvs&utm_campaign=At+Last%2c+FCC+OKs+Nexstar+Buy+Of+Grant+TVs
Nexstar Broadcasting Group and Marshall Broadcasting Group announced that the FCC has approved the license transfer of seven stations they bought from Grant Co. in an $87.5 million deal originally announced in September 2013. Of the seven, six stay with Nexstar and one -- KLJB Quad Cities-Davenport, Iowa -- is spun off to Marshall.Mon, 03 Nov 2014 09:15:00 -0600http://www.tvnewscheck.com/article/80497/at-last-fcc-oks-nexstar-buy-of-grant-tvs?utm_source=Listrak&utm_medium=Email&utm_term=http%3a%2f%2fwww.tvnewscheck.com%2farticle%2f80497%2fat-last-fcc-oks-nexstar-buy-of-grant-tvs&utm_campaign=At+Last%2c+FCC+OKs+Nexstar+Buy+Of+Grant+TVsFragmented Audiences Taking Toll On Cable Networks
http://www.philly.com/philly/business/20141102_Fragmented_audiences_taking_toll_on_cable_networks.html#ZqElIKf81MfVL2I1.03
"The total amount of time being spent watching television remains steady or is slightly increasing," Jon Swallen, Kantar Media said. "But the viewership also is fragmenting."Mon, 03 Nov 2014 09:00:00 -0600http://www.philly.com/philly/business/20141102_Fragmented_audiences_taking_toll_on_cable_networks.html#ZqElIKf81MfVL2I1.03A Bipartisan Ad Strategy: Get Digital Video And TV Into the Same Camp http://www.mediapost.com/publications/article/237469/a-bipartisan-ad-strategy-get-digital-video-and-tv.html
Like big brand advertisers, political advertisers can now engage their TV audience and find their swing voters no matter where they're watching video, and move the election needle -- across every screen.Mon, 03 Nov 2014 08:00:00 -0600http://www.mediapost.com/publications/article/237469/a-bipartisan-ad-strategy-get-digital-video-and-tv.htmlTVNewsCheck: Graham Media Group 3Q Revenue Rises 19%
http://www.tvnewscheck.com/article/80461/graham-media-group-3q-revenue-rises-19
Graham Holdings Co. today reported third quarter financial results that included a 19% increase in revenue at its television broadcasting division Graham Media Group (formerly Post-Newsweek Stations). Revenue rose to $87.4 million.Fri, 31 Oct 2014 09:15:00 -0500http://www.tvnewscheck.com/article/80461/graham-media-group-3q-revenue-rises-19Game 7 Smacks a Home Run for Foxhttp://www.medialifemagazine.com/game-7-smacks-home-run-fox/
The final game of the series was the second-most-watched baseball game of the past decade with 23.5 million viewers.Fri, 31 Oct 2014 08:46:00 -0500http://www.medialifemagazine.com/game-7-smacks-home-run-fox/Deloitte Sees Very Happy Holidays Ahead http://rbr.com/deloitte-sees-very-happy-holidays-ahead/
Spending on holiday gifts is expected to exceed most of the predications [sic] we've seen so far, according to the latest Deloitte survey.Fri, 31 Oct 2014 08:40:00 -0500http://rbr.com/deloitte-sees-very-happy-holidays-ahead/Cord-Cutters Rejoice: CBS Joins Web Streamhttp://www.nytimes.com/2014/10/17/business/cbs-to-offer-web-subscription-service.html
A new era of à la carte television arrived in earnest this week -- seemingly all at once and more quickly than many industry executives and television fans had expected.Thu, 30 Oct 2014 16:38:00 -0500http://www.nytimes.com/2014/10/17/business/cbs-to-offer-web-subscription-service.htmlABC's Red-Hot "How to Get Away with Murder" Proves Broadcast Isn't Playing It Safehttp://www.mediabizbloggers.com/media-biz-bloggers/ABCs-Red-Hot-How-to-Get-Away-with-Murder-Proves-Broadcast-Isnt-Playing-It-Safe--Ed-Martin.html
"It's a thrill to have yet another series on a broadcast network schedule that looks to be one of the bravest and boldest on television."- Ed Martin, Editor, MediaBizBloggersThu, 30 Oct 2014 09:00:00 -0500http://www.mediabizbloggers.com/media-biz-bloggers/ABCs-Red-Hot-How-to-Get-Away-with-Murder-Proves-Broadcast-Isnt-Playing-It-Safe--Ed-Martin.htmlBig Screen TV Preferred by 80 Percent of Viewershttp://www.tvtechnology.com/news/0086/big-screen-tv-preferred-by--percent-of-viewers/273046
The survey of 1,035 adults showed that when it comes to entertainment and engagement for what consumers refer to as their "favorite shows," nothing beats live TV delivered via set-top box or antenna.Wed, 29 Oct 2014 15:00:00 -0500http://www.tvtechnology.com/news/0086/big-screen-tv-preferred-by--percent-of-viewers/273046TVNewsCheck: Gannett And ABC Set New Affiliation Deal
http://www.tvnewscheck.com/article/80388/gannett-and-abc-set-new-affiliation-deal
The new agreement puts the recently expanded Gannett ABC portfolio under a common, long-term affiliation agreement.Wed, 29 Oct 2014 09:00:00 -0500http://www.tvnewscheck.com/article/80388/gannett-and-abc-set-new-affiliation-dealTVNewsCheck: Raycom Tapped As TVN's Top Station Group
http://www.tvnewscheck.com/article/80387/raycom-tapped-as-tvns-top-station-group
With 53 stations covering more than 13% of U.S. households, Raycom Media Group will be honored by TVNewsCheck as the 2015 Station Group of the Year. "Under the bold direction of CEO Paul McTear for the past 13 years, the group has grown considerably and emerged as an industry leader," says TVN Editor Harry A. Jessell.Wed, 29 Oct 2014 08:00:00 -0500http://www.tvnewscheck.com/article/80387/raycom-tapped-as-tvns-top-station-groupSurprise Driver of Holiday Spending: Minoritieshttp://www.usatoday.com/story/mo.locney/business/2014/10/26/holiday-spending-retail-spending-christmas-nielsen/17784409/
Hispanics, African Americans and Asian Americans will be a central driver of seasonal spending this Christmas according to an eye-opening 2014 Holiday Sales Forecast that Nielsen shared exclusively with USA TODAY.Wed, 29 Oct 2014 07:00:00 -0500http://www.usatoday.com/story/mo.locney/business/2014/10/26/holiday-spending-retail-spending-christmas-nielsen/17784409/Surge In Midterm Election Campaign Spending A Boon For TV Broadcastershttp://www.latimes.com/business/la-fi-tv-campaign-ads-20141028-story.html#page=1
During a panel last month sponsored by broadcaster trade group TVB, Republican and Democratic political consultants agreed that they still put their faith -- and most of their clients' money -- in broadcast ads. "If you want to win, it's television," said Brad Perseke, GMMBTue, 28 Oct 2014 14:50:00 -0500http://www.latimes.com/business/la-fi-tv-campaign-ads-20141028-story.html#page=1For ABC, a Strong Start For The Fallhttp://www.medialifemagazine.com/abc-strong-start-fall-season/
ABC may be the biggest surprise this fall. The network has the top new drama, "How to Get Away with Murder," and the top new comedy, "Black-ish."Tue, 28 Oct 2014 10:00:00 -0500http://www.medialifemagazine.com/abc-strong-start-fall-season/Auto On Track For Sizzling Octoberhttp://ftp.media.radcity.net/ZSND/issues/October2014/S1802.pdf
J.D. Power's LMC Automotive, Kelley Blue Book (KBB) and TrueCar are all projecting that U.S. auto sales for October will be the strongest in a decade.Tue, 28 Oct 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/S1802.pdf'Scorpion', 'NCIS: New Orleans', 'Madam Secretary', 'Stalker' Pickupshttp://deadline.com/2014/10/scorpion-ncis-new-orleans-madam-secretary-stalker-full-season-orders-cbs-863128/
CBS has joined sibling CW in giving full-season orders to all of its fall series that have premiered so far: new dramas Scorpion, NCIS: New Orleans, Madam Secretary and Stalker. CBS brass are happy with the performance of all four shows.Tue, 28 Oct 2014 08:00:00 -0500http://deadline.com/2014/10/scorpion-ncis-new-orleans-madam-secretary-stalker-full-season-orders-cbs-863128/Why GrubHub Is Betting On Traditional TV Advertising http://www.marketwatch.com/story/why-grubhub-is-betting-on-traditional-tv-advertising-2014-10-23
GrubHub, which also owns Seamless, plans to increase TV ad spending with TV "the keystone of" its marketing campaign. "TV provides an existing channel to target new customers," said CEO Matt Maloney.Mon, 27 Oct 2014 15:00:00 -0500http://www.marketwatch.com/story/why-grubhub-is-betting-on-traditional-tv-advertising-2014-10-23U.S. TV Airwaves Auction for Smartphones Delayed to 2016http://www.bloomberg.com/news/2014-10-24/u-s-tv-airwaves-auction-for-smartphones-delayed-to-2016.html
"We reject suggestions that our narrowly focused lawsuit is cause for delay," said Dennis Wharton, spokesman for the NAB. "We look forward to a speedy resolution of our legal challenge and a successful auction that preserves access to free and local TV."Mon, 27 Oct 2014 14:35:00 -0500http://www.bloomberg.com/news/2014-10-24/u-s-tv-airwaves-auction-for-smartphones-delayed-to-2016.htmlBet on The CW Paying Off For the Network's Parentshttp://www.broadcastingcable.com/news/currency/bet-cw-paying-network-s-parents/135127
Buyers generally like how The CW is doing. "These days in television, we're always looking for a bright spot, and the performance of these two new shows (The Flash and Jane the Virgin) on The CW are bright spots," says Catherine Warburton, Assembly CIO.Mon, 27 Oct 2014 10:00:00 -0500http://www.broadcastingcable.com/news/currency/bet-cw-paying-network-s-parents/135127SNL Kagan: Retrans To Hit $9.3B By 2020http://www.tvnewscheck.com/article/80316/snl-kagan-retrans-to-hit-93b-by-2020
A new SNL Kagan analysis says U.S. TV station owners' retrans fees are expected to reach $9.3 billion by 2020, versus the projected level of $4.9 billion this year.Mon, 27 Oct 2014 09:00:00 -0500http://www.tvnewscheck.com/article/80316/snl-kagan-retrans-to-hit-93b-by-2020Thursday NFL Paid Off Big For CBShttp://ftp.media.radcity.net/ZSND/issues/October2014/S7582.pdf#page=3
Through seven games of the CBS/NFL Network schedule, TNF is averaging a HH rating/share of 10.3/18, up 94% compared to last year's 5.3/9; and 16.5 million viewers, up 94% compared to last year's 8.5 million.Mon, 27 Oct 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/S7582.pdf#page=3Analyst Disputes TV To Internet Shifthttp://ftp.media.radcity.net/ZSND/issues/October2014/S7582.pdf
"Internet advertising is growing in part because of large brands shifting spending into digital media, but most of the growth comes from e-commerce-centric marketers and developers who are endemic to the medium."-- Brian Wieser, Pivotal Research GroupMon, 27 Oct 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/S7582.pdfHow Unbundling Content And Audience Will Negatively Impact Advertisershttp://www.mediapost.com/publications/article/236936/how-unbundling-content-and-audience-will-negativel.html
The core advertising principles of broad awareness and consideration that TV uniquely delivers cannot be forgotten. And today's content and advertising bundling are the most efficient means to that end.Fri, 24 Oct 2014 14:40:00 -0500http://www.mediapost.com/publications/article/236936/how-unbundling-content-and-audience-will-negativel.htmlElection Spending Nearing $4Bhttp://ftp.media.radcity.net/ZSND/issues/October2014/C4611.pdf
This year's media campaigning is on track to be the most expensive midterm election ever. The CRP projects by the time polls close on Nov 4, the candidates and parties alone will have spent $2.7B on congressional and state races.Fri, 24 Oct 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/C4611.pdfTV Screens Still A Home Fixturehttp://ftp.media.radcity.net/ZSND/issues/October2014/S4611.pdf#page=3
Nearly 91% of survey respondents indicated that the TV set remains the device they use to watch television content most often, compared to laptops (12%), tablets (5%), and smartphones (3%), according to research by Hill Holliday.Fri, 24 Oct 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/S4611.pdf#page=3Media Bistro: Meredith's Local Media Group Revenue Up 39% to $125 Million in Fiscal First Quarter
http://www.mediabistro.com/tvspy/merediths-local-media-group-revenue-up-39-to-125-million-in-fiscal-first-quarter_b132125
Meredith Corp.'s Local Media Group has reason to celebrate. According to a new report, the company's 15 local television stations generated $125 million in total revenue in the first quarter of fiscal 2015, which is up 39% from the same period a year ago.Thu, 23 Oct 2014 13:00:00 -0500http://www.mediabistro.com/tvspy/merediths-local-media-group-revenue-up-39-to-125-million-in-fiscal-first-quarter_b132125Michael Wolff on HBO, CBS Streaming: TV Is Disrupting the Internethttp://www.hollywoodreporter.com/news/michael-wolff-hbo-cbs-streaming-742721
Streaming services from the two networks don't signal television's capitulation to Netflix and the web; it's actually the opposite, as the medium expands yet again to gobble up more revenue.Thu, 23 Oct 2014 08:00:00 -0500http://www.hollywoodreporter.com/news/michael-wolff-hbo-cbs-streaming-742721New Target CEO Makes Mark on Holiday Effortshttp://adage.com/article/cmo-strategy/target-ceo-makes-mark-holiday-efforts/295509/
Bullseye will crop up in TV advertising in a bigger way than she has in years past. At 650 stores, a likeness of Bullseye will be on display and shoppers will be encouraged to take selfies.Wed, 22 Oct 2014 15:00:00 -0500http://adage.com/article/cmo-strategy/target-ceo-makes-mark-holiday-efforts/295509/We're Basically the Newspaper of Record,' Nexstar CEO Talks About Local TVhttp://www.mediabistro.com/tvspy/were-basically-the-newspaper-of-record-nexstar-ceo-talks-about-local-tv_b132040
MediabistroTV talks with Nexstar CEO, chairman and president Perry Sook--one of 12 industry leaders inducted into the Broadcasting & Cable Hall of Fame at the Waldorf Astoria in NYC--to ask about Nexstar's next move and his views about the state of local TV.Wed, 22 Oct 2014 12:00:00 -0500http://www.mediabistro.com/tvspy/were-basically-the-newspaper-of-record-nexstar-ceo-talks-about-local-tv_b132040Aitken: TV Industry 'At War' With New Mediahttp://www.tvnewscheck.com/article/80213/aitken-tv-industry-at-war-with-new-media
"It's time for the television industry to recognize the fact that companies like Google and other over-the-top video program providers are "at war" with over-the-air TV for viewers, advertisers, content and, ultimately, the entire television business."-- Mark Aitken, SBGWed, 22 Oct 2014 10:00:00 -0500http://www.tvnewscheck.com/article/80213/aitken-tv-industry-at-war-with-new-mediaUSAToday: Broadcast Networks Feel Hopeful About Fall Ratings
http://www.usatoday.com/story/life/tv/2014/10/21/fall-premiere-tv-ratings/17258823/
CBS has solid starters in new dramas Scorpion, Madam Secretary and spinoff NCIS: New Orleans. ABC has a hot Thursday trio of Shonda Rhimes dramas, including newcomer How to Get Away With Murder. NBC has The Voice and Sunday Night Football and The Blacklist. DC Comics characters are buoying Fox, with Batman origin series Gotham, and CW, where The Flash is the biggest new hit in years. (And a third series, NBC's Constantine, set to air.)Wed, 22 Oct 2014 09:00:00 -0500http://www.usatoday.com/story/life/tv/2014/10/21/fall-premiere-tv-ratings/17258823/Weigel, CBS Partner on Local TV Sidekick Channelhttp://rbr.com/weigel-cbs-partner-on-local-tv-sidekick-channel/
The vaults of CBS will be opened to create DECADES, a collaboration between Weigel Broadcasting and CBS that will provide a digital multicast option for local television stations.Tue, 21 Oct 2014 14:00:00 -0500http://rbr.com/weigel-cbs-partner-on-local-tv-sidekick-channel/Nielsen, Adobe to Measure Online TV Across Multiple Deviceshttp://www.reuters.com/article/2014/10/21/nielsen-adobe-idUSL2N0SF1ZK20141021
The alliance aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.Tue, 21 Oct 2014 13:00:00 -0500http://www.reuters.com/article/2014/10/21/nielsen-adobe-idUSL2N0SF1ZK20141021More TV Users Favor Time-Shifted Viewinghttp://www.mediapost.com/publications/article/236526/more-tv-users-favor-time-shifted-viewing.html
Fewer than half TV watchers prefer watching TV live, according to a new Hill Holliday study. 41% like watching TV live, with 43% favoring time-shifted viewing; 18% binge-watch; 19% prefer video on demand.Mon, 20 Oct 2014 11:00:00 -0500http://www.mediapost.com/publications/article/236526/more-tv-users-favor-time-shifted-viewing.htmlThe Stream Finally Cracks the Dam of Cable TVhttp://www.nytimes.com/2014/10/20/business/media/the-stream-finally-cracks-the-dam-of-cable-tv-.html
If another service like Aereo comes along offering recorded broadcast programming over the web, CBS can say, by the way, we are already in that business.Mon, 20 Oct 2014 10:44:00 -0500http://www.nytimes.com/2014/10/20/business/media/the-stream-finally-cracks-the-dam-of-cable-tv-.htmlB&C: Gannett Broadcast Revenue Up 105%
http://www.broadcastingcable.com/news/local-tv/gannett-broadcast-revenue-105/134961
With an expanded TV station portfolio, Gannett reported third quarter operating revenues of $1.44 billion, an increase of 15.2% compared to the third quarter of 2013. Broadcasting Segment showed revenue growth of almost 105%. Due primarily to the acquisition of Belo Corp. Digital Segment, revenue grew 4.4% while Publishing revenue was down 3.6%.Mon, 20 Oct 2014 10:00:00 -0500http://www.broadcastingcable.com/news/local-tv/gannett-broadcast-revenue-105/134961Yahoo's Tumblr Teams Up With TV Shows to Reach Their Audienceshttp://www.nytimes.com/2014/10/20/business/media/yahoos-tumblr-teams-up-with-tv-shows-to-reach-their-audiences.html
Yahoo is betting that Tumblr's alliances with popular television shows like "The Voice" will help drive its growth.Mon, 20 Oct 2014 08:00:00 -0500http://www.nytimes.com/2014/10/20/business/media/yahoos-tumblr-teams-up-with-tv-shows-to-reach-their-audiences.htmlLocal TV Advertising Picking Up In Q4http://ftp.media.radcity.net/ZSND/issues/October2014/S7354.pdf
Analyst Marci Ryvicker, Wells Fargo Securities, says she continues to believe that the fundamentals of the broadcast television business are healthy.Mon, 20 Oct 2014 07:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/S7354.pdfTV Over the Web Pushes Adland Forward, but Poses New Questionshttp://adage.com/article/media/adland-responding-hbo-cbs-digital-tv-services/295463/
Advertisers and media buyers are adamant about one thing: Measuring digital audiences needs a major evolution if networks expect their new stand-alone streaming services to attract big ad dollars.Mon, 20 Oct 2014 07:00:00 -0500http://adage.com/article/media/adland-responding-hbo-cbs-digital-tv-services/295463/Cord-Cutters Rejoice: CBS Joins Web Stream http://www.nytimes.com/2014/10/17/business/cbs-to-offer-web-subscription-service.html
A new era of à la carte television arrived in earnest this week. And with it, the virtual monopoly that cable, satellite and telecom companies have had over TV programming is dissipating.Fri, 17 Oct 2014 20:05:00 -0500http://www.nytimes.com/2014/10/17/business/cbs-to-offer-web-subscription-service.htmlThursday Night Football' pm CBS & NFL Network More Than Doubles Ratings from a Year Agohttp://tvbythenumbers.zap2it.com/2014/10/17/thursday-night-football-on-cbs-nfl-network-more-than-doubles-ratings-from-a-year-ago/316254/
CBS Continues Streak of Thursday Wins for New Television Season with "Thursday Night Football."Fri, 17 Oct 2014 11:00:00 -0500http://tvbythenumbers.zap2it.com/2014/10/17/thursday-night-football-on-cbs-nfl-network-more-than-doubles-ratings-from-a-year-ago/316254/Political TV Ad Spending Expected To Top $1 Billionhttp://www.npr.org/2014/10/16/356728094/political-tv-ad-spending-expected-to-top-1-billion
Audie Cornish speaks with Elizabeth Wilner of Kantar Media about the landscape of political TV advertising in the run up to the 2014 election.Fri, 17 Oct 2014 10:05:00 -0500http://www.npr.org/2014/10/16/356728094/political-tv-ad-spending-expected-to-top-1-billionFox And Tribune Call Off Their NFL-Related TV Battle For Seattlehttp://deadline.com/2014/10/fox-tribune-media-seattle-kcpq-853631/
The Seattle Seahawks, as well as The Simpsons, will remain on Tribune Media's KCPQ after it announced that 21st Century Fox has extended its affiliation agreement with the station through July 2018.Fri, 17 Oct 2014 10:00:00 -0500http://deadline.com/2014/10/fox-tribune-media-seattle-kcpq-853631/Univision To Join HBO, CBS With Streaming Service?http://www.mediapost.com/publications/article/236432/univision-to-join-hbo-cbs-with-streaming-service.html
The Spanish-language broadcaster plans to bring live and on-demand streaming to cord cutters, according to a Wall Street Journal report.Fri, 17 Oct 2014 09:40:00 -0500http://www.mediapost.com/publications/article/236432/univision-to-join-hbo-cbs-with-streaming-service.htmlSorting Out TV's New Metricshttp://online.wsj.com/articles/sorting-out-tvs-new-metrics-1413501665
While technologies for how to watch TV (and express your love for your favorite shows) are proliferating and changing rapidly, the technologies for answering the most basic question in the business--what people are actually watching--have gotten wildly more complicated.Fri, 17 Oct 2014 08:00:00 -0500http://online.wsj.com/articles/sorting-out-tvs-new-metrics-1413501665All Arizona TV Stations to Simulcast ASU-Produced Special Report on Heroinhttps://madmimi.com/p/be4a65
"It is nothing short of extraordinary to have every TV broadcaster in a state come together and jointly agree to air - commercial free in a widely viewed time slot - an important piece of public service journalism," said Smith, former U.S. senator from Oregon.Fri, 17 Oct 2014 08:00:00 -0500https://madmimi.com/p/be4a65B&C: Awards Lunch Fit for a 'Giant'
http://www.broadcastingcable.com/blog/station-station/awards-lunch-fit-giant/134911
Several broadcast giants were feted at the Giants of Broadcasting luncheon in New York, which is hosted by the Library of American Broadcasting. The list of inductees included Pablo Raul Alarcon Sr., Raul Alarcon Jr., David Barrett, Gwen Ifill, Regis Philbin, Chuck Scarborough, Fred Silverman, Peter Smyth, Virginia Pate Wetter, Judy Woodruff and Sylvester Weaver.Thu, 16 Oct 2014 15:00:00 -0500http://www.broadcastingcable.com/blog/station-station/awards-lunch-fit-giant/134911Deadline: CBS Launches $5.99-A-Month Subscription Streaming Service
http://deadline.com/2014/10/cbs-launches-subscription-streaming-service-852895/
"CBS All Access is another key step in the company's long-standing strategy of monetizing our local and national content in the ways that viewers want it," says CEO Les Moonves. "This new subscription service will deliver the most of CBS to our biggest fans while being additive to the overall ecosystem. Across the board, we continue to capitalize on technological advances that help consumers engage with our world-class programming, and we look forward to serving our viewers in this new and exciting way."Thu, 16 Oct 2014 14:00:00 -0500http://deadline.com/2014/10/cbs-launches-subscription-streaming-service-852895/'Gotham,' 'Murder' Keep Up Chatter Among Fall TV Serieshttp://www.usatoday.com/story/life/tv/2014/10/15/fall-tv-buzz-new-shows/17304255/
More folks are talking about new shows, and more positively, than last fall, according to new survey data about the 24 new broadcast series conducted by research firm Keller Fay Group.Thu, 16 Oct 2014 08:15:00 -0500http://www.usatoday.com/story/life/tv/2014/10/15/fall-tv-buzz-new-shows/17304255/TV Still The King Of The Screenshttp://www.multichannel.com/news/technology/tv-still-king-screens-comscore/384719
A new comScore study sheds more light on how consumer viewing habits are changing, particularly among tech-savvy Millennials.Wed, 15 Oct 2014 13:00:00 -0500http://www.multichannel.com/news/technology/tv-still-king-screens-comscore/384719ABC Drives Strong Ad Engagement In NYC Taxishttp://www.mediapost.com/publications/article/236071/abc-drives-strong-ad-engagement-in-nyc-taxis.html
More than half of the viewers -- or 56%, who ride in New York City taxis that have ABC programming recall at least one TV commercial on an unaided basis.Wed, 15 Oct 2014 09:00:00 -0500http://www.mediapost.com/publications/article/236071/abc-drives-strong-ad-engagement-in-nyc-taxis.htmlRetail Across America: 50 States, 50 Storieshttps://nrf.com/resources/retail-library/retail-across-america-50-states-50-stories
Whether a small family business or a national brand, each of these companies has one thing in common - a dedication to their customers, their employees and their communities.Tue, 14 Oct 2014 15:00:00 -0500https://nrf.com/resources/retail-library/retail-across-america-50-states-50-storiesTim Lowe Transforming Lowes Foodshttp://myfox8.com/2014/10/13/tim-lowe-transforming-lowes-foods/
Today, Lowes Foods consists of nearly 100 stores in Virginia and the Carolinas. Their retail transformation includes a big new emphasis on local products.Tue, 14 Oct 2014 14:48:00 -0500http://myfox8.com/2014/10/13/tim-lowe-transforming-lowes-foods/TVNewsCheck: 'Monopoly Millionaires' Club' Set To Pass Go
http://www.tvnewscheck.com/article/79970/monopoly-millionaires-club-set-to-pass-go
Scientific Games Corp. says that its Monopoly Millionaires' Club, a weekly syndicated lottery game show hosted by Billy Gardell (Mike & Molly), will be aired on stations owned by Tribune, Sinclair, Hearst, CBS, Gannett, LIN, Graham Holdings,and other station groups covering more than 95% percent of the U.S. lottery television homes.Tue, 14 Oct 2014 10:00:00 -0500http://www.tvnewscheck.com/article/79970/monopoly-millionaires-club-set-to-pass-go'Monopoly Millionaires' Club' Set To Pass Gohttp://www.tvnewscheck.com/article/79970/monopoly-millionaires-club-set-to-pass-go
Tribune, Sinclair, Hearst and other station groups on board for syndicated game show tied in with new multi-state lottery.Tue, 14 Oct 2014 10:00:00 -0500http://www.tvnewscheck.com/article/79970/monopoly-millionaires-club-set-to-pass-goNissan CMO Roel De Vries: The Word 'Digital' Needs To Disappearhttp://blogs.wsj.com/cmo/2014/10/10/roel-de-vries-nissan-cmo-interview/
Nissan CMO Roel de Vries discusses digital versus TV advertising -- and how Nissan tries to market to an elusive Millennial audience with The Wall Street Journal CMO Today.Tue, 14 Oct 2014 09:00:00 -0500http://blogs.wsj.com/cmo/2014/10/10/roel-de-vries-nissan-cmo-interview/WTF is Programmatic TV Advertising?http://digiday.com/platforms/wtf-programmatic-tv-advertising/
Programmatic TV advertising is the data-driven automation of audience-based advertising transactions. With programmatic tech, marketers use audience data to pipe advertising to optimal places.Tue, 14 Oct 2014 08:00:00 -0500http://digiday.com/platforms/wtf-programmatic-tv-advertising/'Gotham' Grows The Most In First L+7 Ratingshttp://www.medialifemagazine.com/gotham-grows-first-l7-ratings/
The first batch of Nielsen live-plus-seven-day-DVR-playback numbers (L+7) showed some very impressive growth by a lot of shows. Eighteen programs received at least a 60 percent bump in ratings from timeshifting. Twenty-eight got at least a 50 percent increase.Mon, 13 Oct 2014 15:00:00 -0500http://www.medialifemagazine.com/gotham-grows-first-l7-ratings/Magna Global Partners With WideOrbit And Tribune Media Company To Accelerate Programmatic Buying For Local Market Televisionhttp://www.wideorbit.com/?p=8471
Alliance creates end-to-end programmatic solution and allows clients to buy local television audiences at scale.Mon, 13 Oct 2014 09:40:00 -0500http://www.wideorbit.com/?p=8471Stations' Midterm Grades Are Looking Stronghttp://www.broadcastingcable.com/news/local-tv/stations-midterm-grades-are-looking-strong/134772
With a forecasted $6B being raised, half goes to television, and 80%-85% of that to local broadcast. That spells around $2.4B, says Scott Roskowski, chief development officer at trade association TVB, citing Kantar Media research.Mon, 13 Oct 2014 09:00:00 -0500http://www.broadcastingcable.com/news/local-tv/stations-midterm-grades-are-looking-strong/134772TVB Expands Broadcast TV Jobs Websitehttp://www.tvnewscheck.com/article/79946/tvb-expands-broadcast-tv-jobs-website
TVB announced the expansion of the TVB Broadcast Television Jobs ("TVB Jobs") website, a career board services platform exclusive to the local broadcast television industry. The TVB Jobs website launched in May 2014.Mon, 13 Oct 2014 08:00:00 -0500http://www.tvnewscheck.com/article/79946/tvb-expands-broadcast-tv-jobs-websiteNRSC Hikes TV Ad Buys In 6 Stateshttp://www.politico.com/story/2014/10/nrsc-hikes-tv-ad-buys-in-6-states-111803.html
The National Republican Senatorial Committee's independent expenditure arm is in the process of increasing its television reservations by at least $7.4M for the final three weeks before Election Day.Mon, 13 Oct 2014 07:00:00 -0500http://www.politico.com/story/2014/10/nrsc-hikes-tv-ad-buys-in-6-states-111803.html Rentrak Buys Kantar Media for $98Mhttp://www.multichannel.com/rentrak-buys-kantar-media-98m/384576
Rentrak will integrate its national and local TV measurement with a number of Kantar's U.S.-based services that focus on digital media, advertising expenditure and purchase data.Fri, 10 Oct 2014 10:00:00 -0500http://www.multichannel.com/rentrak-buys-kantar-media-98m/384576 Netflix Streaming Up, But Not Impacting Regular TV Viewinghttp://www.mediapost.com/publications/article/235499/netflix-streaming-up-but-not-impacting-regular-tv.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=76726
While the typical Netflix user might be streaming for one-and-a-half hours per day, American users surveyed by GfK say their consumption of regular TV is unaffected.Fri, 10 Oct 2014 09:00:00 -0500http://www.mediapost.com/publications/article/235499/netflix-streaming-up-but-not-impacting-regular-tv.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=76726acrossplatforms: Last Week Over $23 Million Flowed Into Sinclair Markets From Special Interest Groups and Nashville Pull in Big Awards as Well
http://www.acrossplatforms.com/last-week-over-23-million-flowed-into-sinclair-markets-from-special-interest-groups/
From September 23 to October 6 over $23 million flowed into Sinclair TV Markets from special interest groups in some key battleground states as we countdown to the November 4, 2014 election.Thu, 09 Oct 2014 08:00:00 -0500http://www.acrossplatforms.com/last-week-over-23-million-flowed-into-sinclair-markets-from-special-interest-groups/GroupM Contracts for Rentrak's TV Measurement Serviceshttp://money.cnn.com/news/newsfeeds/articles/prnewswire/SF33747.htm
World's largest media investment management group to utilize Rentrak for media planning and buying in the U.S.Thu, 09 Oct 2014 08:00:00 -0500http://money.cnn.com/news/newsfeeds/articles/prnewswire/SF33747.htmOmnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Videohttp://blogs.wsj.com/cmo/2014/10/06/omnicom-advises-marketers-to-move-10-to-25-of-tv-ad-dollars-to-online-video/
Mr. Simm tells The WSJ that cable and broadcast network-owners are getting a "significant" portion of that money back, since their programming still makes up a large share of the premium online video market.Wed, 08 Oct 2014 17:15:00 -0500http://blogs.wsj.com/cmo/2014/10/06/omnicom-advises-marketers-to-move-10-to-25-of-tv-ad-dollars-to-online-video/McCreery Wants News, Marketing In Synchttp://www.tvnewscheck.com/article/79827/mccreery-wants-news-marketing-in-sync
For the first time in about a decade, Meredith Corp. has a broadcast group level VP of news, naming Patrick McCreery to the job.Wed, 08 Oct 2014 17:00:00 -0500http://www.tvnewscheck.com/article/79827/mccreery-wants-news-marketing-in-sync TVNewsCheck: McCreery Wants News, Marketing In Sync
http://www.tvnewscheck.com/article/79827/mccreery-wants-news-marketing-in-sync
For the first time in about a decade, Meredith Corp. has a broadcast group level VP of news, naming Patrick McCreery to the job in May. A Meredith man since 2003, McCreery says the creation of his position reflects the growth of Meredith, which, thanks to recent acquisitions, currently owns 15 TV stations.Wed, 08 Oct 2014 16:00:00 -0500http://www.tvnewscheck.com/article/79827/mccreery-wants-news-marketing-in-syncABC News Brings Home National Edward R. Murrow Award for Overall Excellencehttp://www.tvweek.com/tvbizwire/2014/10/abc-news-brings-home-national-edward-r-murrow-award-for-overall-excellence-tv-stations-in-boston-and-nashville-pull-in-big-awards-as-well-heres-a-link-to-all-the-winners/
Among TV stations, WCVB-TV, Boston, took the overall excellence prize for large market stations, with WBIR-TV, Knoxville, Tenn., honored among small market stations.Tue, 07 Oct 2014 15:48:00 -0500http://www.tvweek.com/tvbizwire/2014/10/abc-news-brings-home-national-edward-r-murrow-award-for-overall-excellence-tv-stations-in-boston-and-nashville-pull-in-big-awards-as-well-heres-a-link-to-all-the-winners/Impressions And Big Data Are Out And Engagement And Big Insights Are Inhttp://www.theawsc.com/2014/10/06/impressions-and-big-data-are-out-and-engagement-and-big-insights-are-in/
"We must continue to invest in programming to drive audiences and then follow those audiences wherever they are, whether that's SoLoMo (social, local, mobile)," said Steve Lanzano, Pres and CEO, TVB.Tue, 07 Oct 2014 15:02:00 -0500http://www.theawsc.com/2014/10/06/impressions-and-big-data-are-out-and-engagement-and-big-insights-are-in/TVWeek: ABC News Brings Home National Edward R. Murrow Award for Overall Excellence. TV Stations in Boston and Nashville Pull in Big Awards as Well
http://www.tvweek.com/tvbizwire/2014/10/abc-news-brings-home-national-edward-r-murrow-award-for-overall-excellence-tv-stations-in-boston-and-nashville-pull-in-big-awards-as-well-heres-a-link-to-all-the-winners/
ABC News won the overall excellence award in the network television category at the 2014 National Edward R. Murrow Awards, presented by the Radio Television Digital News Association. ABC won a total of five National Murrow Awards, with CBS winning five in television and three in radio, while NBC took home two TV awards. ESPN claimed three Murrows in radio and television.Tue, 07 Oct 2014 15:00:00 -0500http://www.tvweek.com/tvbizwire/2014/10/abc-news-brings-home-national-edward-r-murrow-award-for-overall-excellence-tv-stations-in-boston-and-nashville-pull-in-big-awards-as-well-heres-a-link-to-all-the-winners/Will This Holiday Season Be The Shot In The Arm That Retailers Need?http://www.washingtonpost.com/business/economy/will-this-holiday-season-be-the-shot-in-the-arm-that-retailers-need/2014/10/06/ba8d0338-4d7b-11e4-aa5e-7153e466a02d_story.html?tid=hpModule_a2e19bf4-86a3-11e2-9d71-f0feafdd1394
The National Retail Federation expects retail sales to increase 4.1 percent this Nov and Dec to $616.9 billion -- much better than the 3.1 percent uptick seen last year.Tue, 07 Oct 2014 14:40:00 -0500http://www.washingtonpost.com/business/economy/will-this-holiday-season-be-the-shot-in-the-arm-that-retailers-need/2014/10/06/ba8d0338-4d7b-11e4-aa5e-7153e466a02d_story.html?tid=hpModule_a2e19bf4-86a3-11e2-9d71-f0feafdd1394 Huge DVR Growth for Premiere Weekhttp://www.medialifemagazine.com/huge-dvr-growth-for-premiere-week/
Broadcast shows gained an average of 31 percent in 18-49s with DVRs.Tue, 07 Oct 2014 14:25:00 -0500http://www.medialifemagazine.com/huge-dvr-growth-for-premiere-week/The Year's Best Sports Weekend Highlights The Value Of Live Sports To TV Networkshttp://www.forbes.com/sites/chrissmith/2014/10/06/the-years-best-sports-weekend-highlights-the-value-of-live-sports-to-tv-networks/
Weekends like this one are the perfect way to explain why TV networks are willing to part with billions of dollars for sports broadcast rights. Live sports are essentially the only DVR-proof TV programming.Tue, 07 Oct 2014 14:18:00 -0500http://www.forbes.com/sites/chrissmith/2014/10/06/the-years-best-sports-weekend-highlights-the-value-of-live-sports-to-tv-networks/How TV's Sports Addiction Could Destroy Its Businesshttp://www.theatlantic.com/business/archive/2014/10/how-televisions-sports-addiction-could-ultimately-destroy-its-business/381147/
Live sports, which is keeping the cable bundle alive, could be the very thing that finally kills it.Tue, 07 Oct 2014 14:00:00 -0500http://www.theatlantic.com/business/archive/2014/10/how-televisions-sports-addiction-could-ultimately-destroy-its-business/381147/ 'This Is A Test...' Zenith Using Rentrak As Currency In Some Markets Onlyhttp://www.mediapost.com/publications/article/235608/this-is-a-test-zenith-using-rentrak-as-curren.html
Based on results in three initial local TV markets, the agency says it may or may not adopt Rentrak as its negotiating currency in other local TV markets.Tue, 07 Oct 2014 13:00:00 -0500http://www.mediapost.com/publications/article/235608/this-is-a-test-zenith-using-rentrak-as-curren.htmlC3 Ratings Still Preferred Advertiser TV Currencyhttp://www.mediapost.com/publications/article/235635/c3-ratings-still-prefered-advertiser-tv-currency.html
Live program-plus-same-day TV ratings are a closer proxy for C3 ratings -- the currency media buyers use to make advertising deals.Tue, 07 Oct 2014 08:05:00 -0500http://www.mediapost.com/publications/article/235635/c3-ratings-still-prefered-advertiser-tv-currency.htmlThe Big Campaign Question: Cable or Broadcast?http://atr.rollcall.com/the-big-campaign-question-cable-or-broadcast/?dcz
TVB Chief Development Officer Scott Roskowski said of cable targeting, "There's a place for that. I don't think it's a big place because you need to maximize the amount of people who are going to vote for you."Tue, 07 Oct 2014 08:00:00 -0500http://atr.rollcall.com/the-big-campaign-question-cable-or-broadcast/?dczLocal TV Stations Are Getting Force Fed Super PAC Cashhttp://www.bloomberg.com/politics/articles/2014-10-05/local-tv-stations-are-getting-force-fed-super-pac-cash
"We've become the epicenter," said Dale Woods, Pres and GM WHO-TV in Des Moines, Iowa. "The intensity used to be after Labor Day. That process, this year, started in July and August."Mon, 06 Oct 2014 14:40:00 -0500http://www.bloomberg.com/politics/articles/2014-10-05/local-tv-stations-are-getting-force-fed-super-pac-cashThe TV Industry's Growing Wait Problemhttp://www.broadcastingcable.com/news/programming/tv-industry-s-growing-wait-problem/134582
Networks, bulging with new measurables, want this to be the season that more attention is paid to delayed viewing.Mon, 06 Oct 2014 08:05:00 -0500http://www.broadcastingcable.com/news/programming/tv-industry-s-growing-wait-problem/134582"Bernard 'Bud' Hirsch, 85, CBS and NBC Television Executive Passes Awayhttp://www.tvweek.com/tvbizwire/2014/10/he-was-a-legend-in-the-tv-ad-sales-business-and-here-is-a-must-read-story-that-proves-it-he-entered-tv-ad-sales-in-the-1950s-and-left-as-a-top-ad-sales-exec-at-nbc-in-1992-bud-hirsch-dies-at-85-an/
An unforgettable story about Hirsch, told by Ave Butensky -- himself a TV legend perhaps best known for revitalizing the TV Bureau of Advertising years ago.Mon, 06 Oct 2014 08:00:00 -0500http://www.tvweek.com/tvbizwire/2014/10/he-was-a-legend-in-the-tv-ad-sales-business-and-here-is-a-must-read-story-that-proves-it-he-entered-tv-ad-sales-in-the-1950s-and-left-as-a-top-ad-sales-exec-at-nbc-in-1992-bud-hirsch-dies-at-85-an/Halloween TV Specials That Are Sweeter Than Trick or Treatinghttp://www.eonline.com/news/584993/halloween-tv-specials-that-are-sweeter-than-trick-or-treating-aka-all-the-reasons-to-stay-inside-and-watch-tv-this-month
AKA -- all the reasons to stay inside and watch TV this month!Sat, 04 Oct 2014 08:00:00 -0500http://www.eonline.com/news/584993/halloween-tv-specials-that-are-sweeter-than-trick-or-treating-aka-all-the-reasons-to-stay-inside-and-watch-tv-this-monthDuJuan Is The Real McCoy Station Ownerhttp://www.tvnewscheck.com/article/79667/dujuan-is-the-real-mccoy-station-owner
The African-American entrepreneur believes news adds value to stations, stating his desire to "lay down groundwork for future minorities so that there's some type of track record of success with minorities running television stations. "Fri, 03 Oct 2014 12:00:00 -0500http://www.tvnewscheck.com/article/79667/dujuan-is-the-real-mccoy-station-ownerActors, Showrunners Live-Tweeting Their Shows: The New Hollywood House Party?http://deadline.com/2014/09/scorpion-reckless-katharine-mcphee-robert-patrick-twitter-841040/
Live tweeting during a star's show is a quick way for that performer, and the show itself, to build a following.Fri, 03 Oct 2014 10:00:00 -0500http://deadline.com/2014/09/scorpion-reckless-katharine-mcphee-robert-patrick-twitter-841040/TVNewsCheck: Sinclair, Nexstar Tops In Spectrum Worth
http://www.tvnewscheck.com/article/79738/sinclair-nexstar-tops-in-spectrum-worth
An analysis from Wells Fargo's Marci Ryvicker says that Sinclair, Nexstar and Media General have the highest median spectrum values as a percentage of enterprise value at 52%, 49% and 27%, respectively.Fri, 03 Oct 2014 09:00:00 -0500http://www.tvnewscheck.com/article/79738/sinclair-nexstar-tops-in-spectrum-worthWarren Buffet Enters Car Retailinghttp://ftp.media.radcity.net/ZSND/issues/October2014/C6843.pdf
Billionaire Warren Buffett's company, Berkshire Hathaway, announced plans to buy the Van Tuyl Group of car dealerships.Fri, 03 Oct 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/October2014/C6843.pdfMore Revenue, Traffic For Internet Brands That Advertise On TVhttp://www.mediapost.com/publications/article/235368/more-revenue-traffic-for-internet-brands-that-adv.html
Nielsen Ad Views data reveals, "Of 75 "pure-play" Internet brands, nearly 90% of those companies' marketing activities show a direct connection between TV spending and higher Web site traffic, according to the CAB.Fri, 03 Oct 2014 09:00:00 -0500http://www.mediapost.com/publications/article/235368/more-revenue-traffic-for-internet-brands-that-adv.htmlZenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buyshttp://www.mediapost.com/publications/article/235434/zenith-makes-rentrak-the-not-a-currency-for-l.html
"We expect to see significant reductions in costs for our clients as well as dramatically improved service." - Zenith Media Chief Data Officer Rob JaysonFri, 03 Oct 2014 08:00:00 -0500http://www.mediapost.com/publications/article/235434/zenith-makes-rentrak-the-not-a-currency-for-l.htmlRepublicans Intensify Their On-Air Campaign http://www.nytimes.com/politics/first-draft/2014/10/03/?entry=mb-3
Heading into the final month before Election Day, Republican outside groups are helping even the score with big media buys.Fri, 03 Oct 2014 08:00:00 -0500http://www.nytimes.com/politics/first-draft/2014/10/03/?entry=mb-3Citizens CMO Pushes Brand Unity Following IPOhttp://adage.com/article/cmo-strategy/citizens-cmo-pushes-brand-unity-ipo/295188/
Citizens will spend about $15M on TV in 2014 and ramp up to around $19M next year and is aggressively pushing TV in its top markets including Boston, Philadelphia and Pittsburgh, as well as Detroit and Cleveland.Thu, 02 Oct 2014 08:00:00 -0500http://adage.com/article/cmo-strategy/citizens-cmo-pushes-brand-unity-ipo/295188/FCC Ends NFL Blackout Rules: NFL's Response? We're Free TVhttp://www.mediapost.com/publications/article/235320/fcc-ends-nfl-blackout-rules-nfls-response-were.html
Truth is....There were only two games last season that were blacked out on local TV -- out of a total of 512.Thu, 02 Oct 2014 08:00:00 -0500http://www.mediapost.com/publications/article/235320/fcc-ends-nfl-blackout-rules-nfls-response-were.htmlTraditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platformhttp://www.mediapost.com/publications/article/235093/traditional-tv-ad-revs-still-to-grow-perhaps-at.html
Television cost per thousand viewers are still cheaper by way of comparison versus digital platforms. And then one should consider that even TV's niche-iest networks generally have much more scale than key premium digital areas.Wed, 01 Oct 2014 16:00:00 -0500http://www.mediapost.com/publications/article/235093/traditional-tv-ad-revs-still-to-grow-perhaps-at.html5 Good Reasons To Ignore Millennials http://adcontrarian.blogspot.com/2014/09/5-good-reasons-to-ignore-millennials.html
Spend your advertising money where it will do you some good -- against people who are buying in your category now. If that's millennials, great. But if it's not, be careful.Wed, 01 Oct 2014 10:00:00 -0500http://adcontrarian.blogspot.com/2014/09/5-good-reasons-to-ignore-millennials.html'How to Get Away With Murder' Breaks DVR Recordshttp://www.hollywoodreporter.com/live-feed/how-get-away-murder-breaks-736778
The ABC drama stands as the top freshman performer in the adults 18-49 demographic and boasts the biggest DVR viewership increase in history.Tue, 30 Sep 2014 14:10:00 -0500http://www.hollywoodreporter.com/live-feed/how-get-away-murder-breaks-736778Premier Numbers For Many Season Premiereshttp://www.tvnewscheck.com/article/79652/premier-numbers-for-many-season-premieres
The week ending Sept. 21 featured several fresh entries on the national syndication list, while a number of long-running veterans returned with strong season premieres.Tue, 30 Sep 2014 14:00:00 -0500http://www.tvnewscheck.com/article/79652/premier-numbers-for-many-season-premieresTVNewsCheck: Gannett Taps Byron Wilkinson As KTHV GSM
http://www.tvnewscheck.com/article/79628/gannett-taps-byron-wilkinson-as-kthv-gsm
Gannett-owned CBS affiliate KTHV Little Rock, Ark. (DMA 56) named Byron Wilkinson general sales manager. Wilkinson joins the station from co-owned KHOU in Houston where he has been local sales manager. Prior to that was national sales manager for KRIV-KTXH Houston.Tue, 30 Sep 2014 13:59:00 -0500http://www.tvnewscheck.com/article/79628/gannett-taps-byron-wilkinson-as-kthv-gsmTVNewsCheck: News Sharing New Normal At NBC, Telemundo
http://www.tvnewscheck.com/article/79650/news-sharing-new-normal-at-nbc-telemundo
The NBC O&Os and Telemundo stations cooperate in covering stories, with reporters, anchors and weathercasters evolving into "a culture of one," especially in markets with heavy Hispanic population. And in markets without an NBC O&O, the cooperation extends to the NBC affiliate.Tue, 30 Sep 2014 13:33:00 -0500http://www.tvnewscheck.com/article/79650/news-sharing-new-normal-at-nbc-telemundoThe CMO's Guide to Fall TV Ratingshttp://adage.com/article/cmo-strategy/cmo-s-guide-fall-tv-ratings/295159/
A breakdown of what marketers need to know about TV ratings as the fall season kicks off in earnest.Tue, 30 Sep 2014 09:00:00 -0500http://adage.com/article/cmo-strategy/cmo-s-guide-fall-tv-ratings/295159/Netflix Streaming Hours Up, But Users Report No Impact on Regular TVhttp://www.marketingcharts.com/television/netflix-consumption-trends-46469/
GfK surveyed Netflix users aged 13-54 on streaming vs. viewing of programs using their regular TV service (broadcast, cable, etc.). Respondents were slightly more likely to say it made them watch more rather than less of these type programs.Tue, 30 Sep 2014 07:00:00 -0500http://www.marketingcharts.com/television/netflix-consumption-trends-46469/TV Gets Its Ya-Yas Outhttp://www.broadcastingcable.com/news/programming/tv-gets-its-ya-yas-out/134364
Live events, from sports to news to spectacle, are gaining ratings, social buzz and advertising traction.Mon, 29 Sep 2014 16:05:00 -0500http://www.broadcastingcable.com/news/programming/tv-gets-its-ya-yas-out/134364Advertising Week 2014: Exploring the Future of Televisionhttp://www.nytimes.com/2014/09/29/business/media/advertising-week-2014-exploring-the-future-of-television.html?_r=0
"The death of television has been forecast for far too long. It ain't happening; trust me." -- Irwin Gotlieb, chairman, GroupMMon, 29 Sep 2014 16:00:00 -0500http://www.nytimes.com/2014/09/29/business/media/advertising-week-2014-exploring-the-future-of-television.html?_r=0Fall TV Ratings: Broadcast Nets Relieved As Viewers Show Up for Big Premiereshttp://variety.com/2014/tv/news/fall-tv-ratings-gotham-blackish-scorpion-analysis-1201314541/
Each of the broadcast nets was able to provide strong sampling for their highest-priority shows.Mon, 29 Sep 2014 16:00:00 -0500http://variety.com/2014/tv/news/fall-tv-ratings-gotham-blackish-scorpion-analysis-1201314541/Bounce TV Sees Bounce In Upfront Advertisershttp://www.mediapost.com/publications/article/234851/bounce-tv-sees-bounce-in-upfront-advertisers.html
Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season.Fri, 26 Sep 2014 08:10:00 -0500http://www.mediapost.com/publications/article/234851/bounce-tv-sees-bounce-in-upfront-advertisers.html'GMA' Dominates Morning News Ratings For Seasonhttp://variety.com/2014/tv/news/gma-dominates-morning-news-ratings-for-season-abc-show-and-its-rivals-all-gain-viewers-1201313843/
ABC's "Good Morning America" was again the ratings winner in the just completed 2013-14 television season, which saw all three morning programs gain viewers.Fri, 26 Sep 2014 08:00:00 -0500http://variety.com/2014/tv/news/gma-dominates-morning-news-ratings-for-season-abc-show-and-its-rivals-all-gain-viewers-1201313843/Football and 'Big Bang' Are Broadcast TV's Most Expensive Ad Buyshttp://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/
Football continues to dominate as the most expensive programming for advertisers, with NBC's "Sunday Night Football" and CBS' "Thursday Night Football" coming in No. 1 and No. 2 in broadcast, respectively.Fri, 26 Sep 2014 07:00:00 -0500http://adage.com/article/media/football-big-bang-tv-s-expensive-ad-buys/295130/Arizona Flooded with Political Ads: More than 19K on Broadcast TV in 18 Monthshttp://www.mohavedailynews.com/news/arizona-flooded-with-political-ads-more-than-k-on-broadcast/article_edcc3eec-4486-11e4-bfb6-b7e6cac198ce.html
The spending is a 422 percent change from the last midterm election cycle in 2010, when voters were peppered with just 5,400 ads.Fri, 26 Sep 2014 07:00:00 -0500http://www.mohavedailynews.com/news/arizona-flooded-with-political-ads-more-than-k-on-broadcast/article_edcc3eec-4486-11e4-bfb6-b7e6cac198ce.htmlPremiere Week Ratings: Gotham and Scorpion Start Stronghttp://www.vulture.com/2014/09/fall-tv-ratings-gotham-scorpion.html?mid=twitter_vulture
Premiere week remains an effective tool for luring viewers back to the Big Four: Five shows attracted more than 10M same-day viewers; about five times the total number of shows on all of cable that do that on a regular basis.Tue, 23 Sep 2014 16:00:00 -0500http://www.vulture.com/2014/09/fall-tv-ratings-gotham-scorpion.html?mid=twitter_vultureCBS' 'Scorpion,' Fox's 'Gotham' Shine on Busy Opening Night of TV Seasonhttp://variety.com/2014/data/news/cbs-scorpion-foxs-gotham-shine-on-busy-opening-night-of-tv-season-1201311285/
The strength of broadcast television was on full display Monday, as tens of millions of viewers tuned in to see a mix of new and returning series -- including some of the biggest on television.Tue, 23 Sep 2014 15:00:00 -0500http://variety.com/2014/data/news/cbs-scorpion-foxs-gotham-shine-on-busy-opening-night-of-tv-season-1201311285/ Fall Television Season Opens With Strong Ratingshttp://www.nytimes.com/2014/09/24/business/media/fall-television-season-opens-with-strong-ratings.html
In as big an affirmation as the television business might be able to offer that strong programming still can draw a real crowd, Monday night attracted about 50 million viewers on the four broadcast networks.Tue, 23 Sep 2014 14:00:00 -0500http://www.nytimes.com/2014/09/24/business/media/fall-television-season-opens-with-strong-ratings.htmlBe Sure to Check Out "Local Media: Vision 2020″ at Advertising Week!http://www.cbsaltitudegroup.com/2014/09/be-sure-to-check-out-local-media-vision-2020-at-advertising-week/
Steve Lanzano, President & CEO, TVB will speak on Advertising Week's panel on the future of local in the year 2020, moderated by Richard Lobel, CBS Local Engagement.Tue, 23 Sep 2014 13:00:00 -0500http://www.cbsaltitudegroup.com/2014/09/be-sure-to-check-out-local-media-vision-2020-at-advertising-week/ 'The Good Wife' Opens Season 6 with Typically Superb Episodehttp://nypost.com/2014/09/22/the-good-wife-opens-season-6-with-typically-superb-episode/
"Cable -- who needs it? The best show on TV is on broadcast, and it's back at last." --Elisabeth Vincentelli, NY PostTue, 23 Sep 2014 12:00:00 -0500http://nypost.com/2014/09/22/the-good-wife-opens-season-6-with-typically-superb-episode/Why Popchips Is Finally Advertising On TVhttp://blogs.wsj.com/cmo/2014/09/22/popchips-cmo-interview/
Why did popchips decide to go to TV? "We want to take the message everywhere. We know the best way to do that is through TV."Tue, 23 Sep 2014 10:45:00 -0500http://blogs.wsj.com/cmo/2014/09/22/popchips-cmo-interview/New Leader for Council in Charge of Public Service Ads http://www.nytimes.com/2014/09/23/business/media/new-leader-for-council-in-charge-of-public-service-ads-.html?_r=0
Lisa Sherman will succeed Peggy Conlon as president and chief executive of the Advertising Council.Tue, 23 Sep 2014 10:00:00 -0500http://www.nytimes.com/2014/09/23/business/media/new-leader-for-council-in-charge-of-public-service-ads-.html?_r=0ABC and CBS Kick Off the 2014-15 Television Season in a Big Wayhttp://www.mediabizbloggers.com/media-biz-bloggers/ABC-and-CBS-Kick-Off-the-2014-15-Television-Season-in-a-Big-Way--Ed-Martin.html#sthash.T5PwoDWD.dpuf
After a four-month wait premiere week is finally here.Tue, 23 Sep 2014 09:00:00 -0500http://www.mediabizbloggers.com/media-biz-bloggers/ABC-and-CBS-Kick-Off-the-2014-15-Television-Season-in-a-Big-Way--Ed-Martin.html#sthash.T5PwoDWD.dpufAdvertiser Newshttp://ftp.media.radcity.net/ZSND/issues/September2014/S7098.pdf
What do you do when you acquire a declining brand? Go back to TV advertising, according to Hormel Foods which bought Skippy from Unilever last year.Tue, 23 Sep 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/September2014/S7098.pdfTV By The Numbers: Telemundo News Shows on Track to Deliver Best Season Ever
http://tvbythenumbers.zap2it.com/2014/09/22/telemundo-news-shows-on-track-to-deliver-best-season-ever/305805/
Telemundo announced today its news properties "Al Rojo Vivo con María Celeste," "Noticiero Telemundo," "Un Nuevo Día" and "Enfoque con José Díaz-Balart" are on track to deliver their best season ever among total viewers this 2013- 2014 broadcast season, according to Nielsen.Mon, 22 Sep 2014 12:33:00 -0500http://tvbythenumbers.zap2it.com/2014/09/22/telemundo-news-shows-on-track-to-deliver-best-season-ever/305805/Broadcasting & Cable: Nissan Becomes Automotive Sponsor of NBC's 'The Voice'
http://www.broadcastingcable.com/news/currency/nissan-becomes-automotive-sponsor-nbc-s-voice/134155
"This new three-year partnership with NBC is another way that Nissan is going beyond traditional sponsorships to provide innovation to our consumers with exciting experiences," Fred Diaz, senior VP, Nissan sales & marketing and operations, Nissan North America, said in a statement. "Between the on-air broadcast, The VoiceOfficial App and 'The Voice Tailgate,' we're adding a new dimension to big cultural experiences like The Voice - far beyond what has been available in previous seasons."Mon, 22 Sep 2014 10:33:00 -0500http://www.broadcastingcable.com/news/currency/nissan-becomes-automotive-sponsor-nbc-s-voice/134155TVNewsCheck: Scripps' 'The Now' Is News, But Not A Newscast
http://www.tvnewscheck.com/marketshare/2014/09/22/scripps-the-now-news-but-not-a-newscast/
Broadcast groups and TV stations are increasingly experimenting with news and local programming. In a press release, Brian Lawlor, VP of Scripps, describes The Now as the "type of programming audiences on multiple platforms crave."Mon, 22 Sep 2014 09:33:00 -0500http://www.tvnewscheck.com/marketshare/2014/09/22/scripps-the-now-news-but-not-a-newscast/Disabling Fast Forwarding on VOD Fare Lifts Ad Recall: Study http://www.multichannel.com/news/technology/disabling-fast-forwarding-vod-fare-lifts-ad-recall-study/383976
There weren't any adverse consequences to the program experience, relative to enjoyment, entertainment or engagement.Fri, 19 Sep 2014 11:05:00 -0500http://www.multichannel.com/news/technology/disabling-fast-forwarding-vod-fare-lifts-ad-recall-study/383976TVB Names Brian Allers VP, Local Divisionhttp://www.tvnewscheck.com/article/79388/tvb-names-brian-allers-vp-local-division
Allers has more than 12 years of experience as a senior local sales account executive at a number of television stations owned by leading broadcast organizations including Meredith Corp. and E.W. Scripps Co.Fri, 19 Sep 2014 11:00:00 -0500http://www.tvnewscheck.com/article/79388/tvb-names-brian-allers-vp-local-divisionCBS Shifts Ratings Focus to Live Plus 7, Adding Projections to Daily Reportshttp://variety.com/2014/tv/news/cbs-shifts-ratings-focus-to-live-plus-7-adding-projections-to-daily-reports-1201307649/
CBS aims to accelerate the industry's shift to Live Plus 7 as the standard metric for evaluating the performance of primetime series.Fri, 19 Sep 2014 09:54:00 -0500http://variety.com/2014/tv/news/cbs-shifts-ratings-focus-to-live-plus-7-adding-projections-to-daily-reports-1201307649/Philly: Strong Start for Eagles Lifts TVhttp://www.medialifemagazine.com/philly-strong-start-eagles-lifts-tv/
Philadelphia is a healthy media market buzzing with a strong start to the NFL season for the city's beloved Eagles and bracing itself for another surge of political advertising next month.Fri, 19 Sep 2014 09:00:00 -0500http://www.medialifemagazine.com/philly-strong-start-eagles-lifts-tv/Television Screen Still the Preferred Viewing Option
http://rbr.com/television-screen-still-the-preferred-viewing-option/#l4RVFR0eYxxJSD06.99
According to Parks Associates, smartphone and tablet viewing pales in comparison to that of television, which is almost 20 hours per week.Fri, 19 Sep 2014 08:00:00 -0500http://rbr.com/television-screen-still-the-preferred-viewing-option/#l4RVFR0eYxxJSD06.99For NBC, Another Winning Seasonhttp://www.medialifemagazine.com/for-nbc-another-winning-season/
NBC easily finished No. 1 among adults 18-49 last season, its first regular-season win in a decade.Fri, 19 Sep 2014 07:00:00 -0500http://www.medialifemagazine.com/for-nbc-another-winning-season/Super Bowl Ads: NBC Has Sold 70% To 80% Of Inventory In Big Gamehttp://variety.com/2014/tv/news/super-bowl-ads-nbc-has-sold-70-to-80-of-inventory-in-big-game-1201308559/
NBC has managed to sell approximately three-fourths of the high-priced advertising that will accompany its 2015 broadcast of Super Bowl XLIX.Thu, 18 Sep 2014 15:00:00 -0500http://variety.com/2014/tv/news/super-bowl-ads-nbc-has-sold-70-to-80-of-inventory-in-big-game-1201308559/Nielsen: Diaries Finally On The Way Out http://www.tvnewscheck.com/article/79400/nielsen-diaries-finally-on-the-way-out
The dismantling has already begun in 14 markets designated by Nielsen, confirmed Shad Family, SVP of local media for Nielsen.Thu, 18 Sep 2014 14:00:00 -0500http://www.tvnewscheck.com/article/79400/nielsen-diaries-finally-on-the-way-outStudy: TV Still Dominates Video Timehttp://www.medialifemagazine.com/study-tv-still-dominates-video-time/
Video viewership on mobile devices has grown significantly over the past four years, but it's still a very small piece of the pie.Thu, 18 Sep 2014 08:00:00 -0500http://www.medialifemagazine.com/study-tv-still-dominates-video-time/Football: Primetime's Perennial Powerhouse http://www.livetvla.com/features/football-primetimes-perennial-powerhouse/
In Primetime when CBS and NBC air games with no other game being played anywhere else the NFL is a ratings powerhouse.Thu, 18 Sep 2014 08:00:00 -0500http://www.livetvla.com/features/football-primetimes-perennial-powerhouse/Commerce Committee Passes STAVRAhttp://www.tvnewscheck.com/article/79357/commerce-committee-passes-stavra
The Senate panel OKs the satellite-broadcaster retrans legislation without the Local Choice provision sought by cable.Thu, 18 Sep 2014 06:00:00 -0500http://www.tvnewscheck.com/article/79357/commerce-committee-passes-stavra Young Multi-Screeners Continue to See Live TV as Importanthttp://www.marketingcharts.com/television/young-multi-screeners-continue-to-see-live-tv-as-important-46050/
The Viacom survey finds that live TV retains a key role in viewing behavior across the age groups tracked despite the proliferation of viewing screens and sources.Wed, 17 Sep 2014 10:00:00 -0500http://www.marketingcharts.com/television/young-multi-screeners-continue-to-see-live-tv-as-important-46050/Young US Multi-Screeners Pay More Attention to Ads on TV Than to Those on Digital Deviceshttp://www.marketingcharts.com/television/young-us-multi-screeners-pay-more-attention-to-ads-on-tv-than-to-those-on-digital-devices-41419
Respondents are most likely to have noticed and be receptive to TV ads with links to brands' websites and to TV ads promoting brands' mobile applications.Wed, 17 Sep 2014 10:00:00 -0500http://www.marketingcharts.com/television/young-us-multi-screeners-pay-more-attention-to-ads-on-tv-than-to-those-on-digital-devices-41419October will be Hot for Political Spendinghttp://rbr.com/october-will-be-hot-for-political-spending/
According to a STRATA survey, spot TV, spot radio and internet entities can all expect to benefit from programmatic buying from political advertisers with a surge of spending particularly in battleground states.Wed, 17 Sep 2014 07:00:00 -0500http://rbr.com/october-will-be-hot-for-political-spending/How Much Television Can the TV Biz -- and Viewers -- Handle?http://variety.com/2014/tv/news/new-television-fall-season-glut-of-content-1201306075/
"With so much time-shifted viewing going to the (broadcast) networks, the question for cable becomes, at what point does the ROI in developing and launching new programming become challenged?" -David PoltrackTue, 16 Sep 2014 16:24:00 -0500http://variety.com/2014/tv/news/new-television-fall-season-glut-of-content-1201306075/Macy's, Sherwin Williams, Target Celebrate Hispanic Heritagehttp://www.mediapost.com/publications/article/234175/macys-sherwin-williams-target-celebrate-hispanic.html?edition=76088
Nielsen reports that 38% of Hispanics between the ages of 18 and 29 are bilingual -- a jump of 73% in the past decade. And Latino Millennials now account for nearly 20% of Gen Y.Tue, 16 Sep 2014 14:00:00 -0500http://www.mediapost.com/publications/article/234175/macys-sherwin-williams-target-celebrate-hispanic.html?edition=76088 Election Season Proving to be a Mixed Baghttp://www.tvnewscheck.com/article/79297/election-season-proving-to-be-a-mixed-bag
Political campaigns are expected to pump $2.4 billion into TV ads this election season, with the bulk of the money going to stations in markets where the big political action is.Tue, 16 Sep 2014 13:00:00 -0500http://www.tvnewscheck.com/article/79297/election-season-proving-to-be-a-mixed-bagOTT Faces Challenges, Consumers Stay With Linear TVhttp://www.mediapost.com/publications/article/234261/ott-faces-challenges-consumers-stay-with-linear-t.html
A new report from IPG Mediabrands' IPG Media Lab and Magna Global says a major problem is diverse services which don't work together.Tue, 16 Sep 2014 12:00:00 -0500http://www.mediapost.com/publications/article/234261/ott-faces-challenges-consumers-stay-with-linear-t.htmlCable Slips Faster Than Broadcast In Prime-Time http://www.mediapost.com/publications/article/234251/cable-slips-faster-than-broadcast-in-prime-time.html?edition=76120
Cable prime-time programming for 18-49 viewers under Nielsen C3 metric was down 9.8% to an average 18.6 million viewers, according to MoffettNathanson Research.Tue, 16 Sep 2014 10:00:00 -0500http://www.mediapost.com/publications/article/234251/cable-slips-faster-than-broadcast-in-prime-time.html?edition=76120TVNewsCheck: Gray Closes On Flint, Toledo Station Buys
http://www.tvnewscheck.com/article/79278/gray-closes-on-flint-toledo-station-buys
Gray Television said that it has closed on its previously announced $128 million acquisition of WJRT and WTVG from affiliates of SJL Holdings.Tue, 16 Sep 2014 09:33:00 -0500http://www.tvnewscheck.com/article/79278/gray-closes-on-flint-toledo-station-buysCBS Corporation: CBS and Media General Sign Deal to Renew All Affiliation Agreements
http://www.cbscorporation.com/news-article.php?id=1085
"We are excited to continue working with Media General to serve millions of viewers throughout the country," said Ray Hopkins, President, Television Networks Distribution, CBS Corporation. "Nearly all of Media General's CBS affiliates are #1 in their markets, and we are glad to see that they recognize the value our programming brings to their business."Mon, 15 Sep 2014 09:33:00 -0500http://www.cbscorporation.com/news-article.php?id=1085For ABC, a Season of Improvementshttp://www.medialifemagazine.com/abc-season-improvements/
A look at the network -- which won the May sweeps, largely on the strength of its regularly scheduled programming -- as it heads into the new season.Mon, 15 Sep 2014 09:00:00 -0500http://www.medialifemagazine.com/abc-season-improvements/Broadcasters Celebrate Hill Choice To Pull Local Choicehttp://www.broadcastingcable.com/news/washington/broadcasters-celebrate-hill-choice-pull-local-choice/133849
NAB President Gordon Smith thanks the Senate Commerce Committee members "for recognizing the unintended negative consequences this (Local Choice) measure would have had on localism, broadcasters and our millions of viewers."Fri, 12 Sep 2014 12:30:00 -0500http://www.broadcastingcable.com/news/washington/broadcasters-celebrate-hill-choice-pull-local-choice/133849 34 Million People Tune in to Watch Pres. Obama's Speech Concerning ISIShttp://www.nielsen.com/us/en/insights/news/2014/34-million-people-tune-in-to-watch-pres-obamas-speech-concerning-isis.html
The address was carried live from approximately 9:00 p.m. to 9:15 p.m. ET on 14 networks. The sum of the average audience for those networks was over 34 million viewers, with a combined household rating of 21.8.Fri, 12 Sep 2014 09:50:00 -0500http://www.nielsen.com/us/en/insights/news/2014/34-million-people-tune-in-to-watch-pres-obamas-speech-concerning-isis.htmlTVNewser: Steve Capus: 'I'm Very, Very Happy To Have This Be My Professional Home These Days'
http://www.mediabistro.com/tvnewser/steve-capus-im-very-very-happy-to-have-this-be-my-professional-home-these-days_b235211
Capus, one of only a few people to have overseen flagship newscasts on two networks, says the evening news is alive and well: "I'm so sick of seeing articles written about how these broadcasts are going to die off."Fri, 12 Sep 2014 09:40:00 -0500http://www.mediabistro.com/tvnewser/steve-capus-im-very-very-happy-to-have-this-be-my-professional-home-these-days_b235211B&C: Broadcasters Celebrate Hill Choice To Pull Local Choice
http://www.broadcastingcable.com/news/washington/broadcasters-celebrate-hill-choice-pull-local-choice/133849
NAB President Gordon Smith thanks the Senate Commerce Committee members "for recognizing the unintended negative consequences this (Local Choice) measure would have had on localism, broadcasters and our millions of viewers."Fri, 12 Sep 2014 09:40:00 -0500http://www.broadcastingcable.com/news/washington/broadcasters-celebrate-hill-choice-pull-local-choice/133849The NFL Blows Away All Other TV Shows on Twitterhttp://blogs.wsj.com/cmo/2014/09/08/the-nfl-blows-away-all-other-tv-shows-on-twitter/
The National Football League rules TV. So it's not surprising that it rules social TV.Fri, 12 Sep 2014 09:15:00 -0500http://blogs.wsj.com/cmo/2014/09/08/the-nfl-blows-away-all-other-tv-shows-on-twitter/90% of Viewers Hear About New Shows Through Word of Mouthhttp://www.broadcastingcable.com/news/currency/fahey-rush-90-viewers-hear-about-new-shows-through-word-mouth-nexttv/133905
The primary way people discover new shows is through friends and family in person, according to a new study highlighted by Viacom executive VP/chief research officer Colleen Fahey Rush, #NextTV.Fri, 12 Sep 2014 09:13:00 -0500http://www.broadcastingcable.com/news/currency/fahey-rush-90-viewers-hear-about-new-shows-through-word-mouth-nexttv/133905The Shifting Landscape of Digital Video Consumptionhttp://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/
Digital ad spending is growing, but TV spending is growing more.Fri, 12 Sep 2014 09:11:00 -0500http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/MBPT Spotlight: Broadcast Networks Giving Lots Of Fall Shows Delayed Starts http://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-networks-giving-lots-fall-shows-delayed-starts/133827
The broadcast networks are going to hold back 33 series--including 14 new shows--and premiere them throughout October.Fri, 12 Sep 2014 09:10:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-networks-giving-lots-fall-shows-delayed-starts/133827Steve Capus: 'I'm Very, Very Happy To Have This Be My Professional Home These Days' http://www.mediabistro.com/tvnewser/steve-capus-im-very-very-happy-to-have-this-be-my-professional-home-these-days_b235211
Capus, one of only a few people to have overseen flagship newscasts on two networks, says the evening news is alive and well: "I'm so sick of seeing articles written about how these broadcasts are going to die off."Fri, 12 Sep 2014 09:05:00 -0500http://www.mediabistro.com/tvnewser/steve-capus-im-very-very-happy-to-have-this-be-my-professional-home-these-days_b235211AdWeek: Gannett Ramps Up Its Viewability Data as New Gravity Ad Units Soar
http://www.adweek.com/news/technology/gannett-teams-moat-viewability-data-160048
Partnering with tech vendor Moat, Gannett will employ stats such as viewability, reader interactions and exposure time to sell its Gravity units, which are full-screen video ads.Fri, 12 Sep 2014 09:03:00 -0500http://www.adweek.com/news/technology/gannett-teams-moat-viewability-data-160048Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar
http://www.adweek.com/news/technology/gannett-teams-moat-viewability-data-160048
Partnering with tech vendor Moat, Gannett will employ stats such as viewability, reader interactions and exposure time to sell its Gravity units, which are full-screen video ads.Fri, 12 Sep 2014 09:00:00 -0500http://www.adweek.com/news/technology/gannett-teams-moat-viewability-data-160048Fox's Dana Walden, Gary Newman on Network 'Urgency,' 'Gotham' and Grappling with Volumehttp://variety.com/2014/tv/news/foxs-dana-walden-gary-newman-on-network-urgency-gotham-and-grappling-with-volume-1201302853/
"Broadcast networks are still the most powerful delivery system available," said Dana Walden, citing "Gotham" & Sony Pictures TV's recently big-bucks sale of "The Blacklist" to Netflix.Fri, 12 Sep 2014 08:40:00 -0500http://variety.com/2014/tv/news/foxs-dana-walden-gary-newman-on-network-urgency-gotham-and-grappling-with-volume-1201302853/TVNewsCheck: Katz To Rep California-Oregon Broadcasting http://www.tvnewscheck.com/article/79198/katz-to-rep-californiaoregon-broadcasting
California Oregon Broadcasting Inc. has appointed Katz Television Group as its national TV rep. They currently are repped by Petry. The stations are owned by Patsy Smullin who is very involved in the NAB small market group and has been a long-time member of the NBC affiliate board.Fri, 12 Sep 2014 08:00:00 -0500http://www.tvnewscheck.com/article/79198/katz-to-rep-californiaoregon-broadcastingNielsen Revises DMA Ranks For 2014-15http://www.tvnewscheck.com/article/79197/nielsen-revises-dma-ranks-for-201415
There were no changes in the top 10 markets, but right below that four DMAs swapped spots, with Detroit and Seattle moving down and Tampa, Fla., and Phoenix rising.Fri, 12 Sep 2014 08:00:00 -0500http://www.tvnewscheck.com/article/79197/nielsen-revises-dma-ranks-for-201415TV Still Critical to Political Advertisershttp://www.spotsndots.com/Article.asp?id=2837695&spid=39398
The TVB 2014 Forward Conference political session panelists said it will be a long time before digital spending surpasses TV--if ever. Brad Perseke of GMMB stated: "If you want to win, it's television."Thu, 11 Sep 2014 11:00:00 -0500http://www.spotsndots.com/Article.asp?id=2837695&spid=39398TVNewsCheck: Scripps Taps Beck as a Group News Exechttp://www.tvnewscheck.com/article/79158/scripps-taps-beck-as-a-group-news-exec
Cameryn Beck, a veteran television journalist, has been hired as a senior director of news strategy for the television division of The E.W. Scripps Co. Beck is now executive news director at KTVK Phoenix. She will remain based in Phoenix and will work closely with Lana Durban.Thu, 11 Sep 2014 09:00:00 -0500http://www.tvnewscheck.com/article/79158/scripps-taps-beck-as-a-group-news-execacross platforms: Hubbard Broadcasting's Most Distributed Properties Are Subchannel Networkshttp://www.acrossplatforms.com/hubbard-broadcastings-most-distributed-properties-are-subchannel-networks/
Antenna TV announced the addition of eleven classic series to the network's lineup for 2015! Antenna TV, which airs in 89 markets across the U.S. reaching 71% of TV households, will add Newhart, The Jeffersons, Mork & Mindy, One Day at a Time, Family Ties, Evening Shade, Leave it to Beaver, Doogie Howser MD, Mr. Belvedere, Dear John, and Small Wonder to its existing lineup in 2015.Wed, 10 Sep 2014 12:00:00 -0500http://www.acrossplatforms.com/hubbard-broadcastings-most-distributed-properties-are-subchannel-networks/TVNewsCheck: Green On Reinventing Local News At Tribune http://www.tvnewscheck.com/article/79100/green-on-reinventing-local-news-at-tribune
Tribune flagship WGN Chicago and KSWB San Diego launched 4 p.m. newscasts, the latest of the group's 42 stations to expand news programming since Katherine Green came onboard as SVP of news. The expansion, which has also included the addition of 11 p.m. newscasts in Los Angeles, Seattle and Indianapolis, is at the forefront of Green's effort to develop more engaging and "exhilarating" news programming.Wed, 10 Sep 2014 09:00:00 -0500http://www.tvnewscheck.com/article/79100/green-on-reinventing-local-news-at-tribuneTVB Forward Confab 2014:
Targeting Ability Boosts Automated Ad Buyshttp://www.tvnewscheck.com/article/79141/targeting-ability-boosts-automated-ad-buys
Speaking at the TVB Forward conference, AdMore CEO Brendan Condon said he believes 30% of local TV ad sales will be conducted using automated ad sale systems within 18-24 months, primarily because the platforms now provide a more sophisticated way for buyers to reach specific viewers.Wed, 10 Sep 2014 08:15:00 -0500http://www.tvnewscheck.com/article/79141/targeting-ability-boosts-automated-ad-buysTVB Forward Confab 2014: Lougee: Embrace' Automated 'Spot Sellinghttp://www.tvnewscheck.com/article/79140/lougee-embrace-automated-spot-selling
"Let's embrace automation and take ownership of making smart business rules around it for all involved," said Gannett Broadcasting President Dave Lougee at the TVB Forward conference in New York accepting Broadcasting & Cable's Broadcaster of the Year honor.Wed, 10 Sep 2014 08:10:00 -0500http://www.tvnewscheck.com/article/79140/lougee-embrace-automated-spot-sellingTVB Forward Confab 2014:
Automated Buying is Coming Fast to TVhttp://www.spotsndots.com/Article.asp?id=2837264&spid=39398
Don't be afraid of automated buying was the message of a panel on the topic at the TVB Forward Conference in New York. Clients want it and it will enable advertisers to make buys that are smarter and facilitate faster transactions.Wed, 10 Sep 2014 08:05:00 -0500http://www.spotsndots.com/Article.asp?id=2837264&spid=39398TVB Forward Confab 2014:
Despite Erosion, TV Still No.1 In Political $http://www.tvnewscheck.com/article/79124/despite-erosion-tv-still-no-1-in-political-
"TV is still the big megaphone," said Robin Roberts, CEO and co-founder of National Media Research Planning and Placement during the Political session moderated by Chuck Todd, NBC's political director and host of Meet The Press.Wed, 10 Sep 2014 08:00:00 -0500http://www.tvnewscheck.com/article/79124/despite-erosion-tv-still-no-1-in-political-TVB Forward Confab 2014:
WKYC Wins A TVB EMMA Awardhttp://www.tvnewscheck.com/article/79119/wkyc-wins-a-tvb-emma-award
The Excellence in Local Media Marketing Solutions Award recognizes television stations and advertisers for outstanding collaborative multiplatform marketing campaigns.Tue, 09 Sep 2014 16:39:00 -0500http://www.tvnewscheck.com/article/79119/wkyc-wins-a-tvb-emma-awardTVB Forward Confab 2014:
Fine Throws Down Gauntlet Over Ratingshttp://www.tvnewscheck.com/article/79107/fine-throws-down-gauntlet-over-ratings
TVB Chairman Bill Fine today called on his fellow broadcasters to demand better audience measurement, saying TVB is doing its bit by determining the minimum acceptable audience sample.Tue, 09 Sep 2014 16:05:00 -0500http://www.tvnewscheck.com/article/79107/fine-throws-down-gauntlet-over-ratingsTVB Forward Confab 2014:
Station Group Stocks Should Reboundhttp://www.broadcastingcable.com/news/local-tv/tvb-forward-station-group-stocks-should-rebound/133829
Broadcaster of the Year Dave Lougee called Local TV a noble calling. The TVB Forward conference was held, for the first time, at the Edison Ballroom in Manhattan's Times Square.Tue, 09 Sep 2014 16:00:00 -0500http://www.broadcastingcable.com/news/local-tv/tvb-forward-station-group-stocks-should-rebound/133829TVB Forward Confab 2014:
Broadcast Stocks Seen Likely To Bounce Back http://www.tvnewscheck.com/article/79105/broadcast-stocks-seen-likely-to-bounce-back
Speaking at the TVB Forward conference in New York, Wells Fargo's Marci Ryvicker said she expects investor confidence to return now that regulatory issues have been resolved, and political ad dollars are expected to start coming in.Tue, 09 Sep 2014 15:54:00 -0500http://www.tvnewscheck.com/article/79105/broadcast-stocks-seen-likely-to-bounce-backChuck Todd's 'Meet The Press' Debut Brings Good Ratings, Great Reviews http://deadline.com/2014/09/chuck-todd-meet-press-ratings-win-good-reviews-831105/
Chuck Todd's debut as host of NBC's Sunday Beltway show Meet The Press wasn't only a critical success -- it was a ratings one as well. The program averaged a genre-winning 2.977 million viewers.Mon, 08 Sep 2014 16:00:00 -0500http://deadline.com/2014/09/chuck-todd-meet-press-ratings-win-good-reviews-831105/across platforms: Gray Television Markets Give More To Republican Candidateshttp://www.acrossplatforms.com/gray-television-markets-give-more-to-republican-candidates
Senate races in Omaha for Republican Benjamin Sasse and Sid Dinsdale help to put Republican fundraising at the top of Gray's markets.Mon, 08 Sep 2014 10:00:00 -0500http://www.acrossplatforms.com/gray-television-markets-give-more-to-republican-candidatesAmericans Went On A Car Buying Spree In Augusthttp://www.buzzfeed.com/mariahsummers/americans-went-on-a-car-buying-spree-in-august
August 2014 was the best month for car sales in the U.S. since January 2006, and the best August for car sales in more than a decade.Fri, 05 Sep 2014 11:00:00 -0500http://www.buzzfeed.com/mariahsummers/americans-went-on-a-car-buying-spree-in-augustDayton Station to Air Local Reality Show About Teenshttp://www.mediabistro.com/tvspy/tag/lin-media
LIN Media owned Dayton CW affiliate WBDT is locally producing a new reality show about local teens called The Valley. It follows six high school grads preparing for the next big step in their lives.Fri, 05 Sep 2014 10:00:00 -0500http://www.mediabistro.com/tvspy/tag/lin-mediaTVNewsCheck: Telemundo To Host Gubernatorial Debates http://www.tvnewscheck.com/article/78993/telemundo-to-host-gubernatorial-debates
The Telemundo Station Group announced a series of statewide political debates that will be co-hosted and aired across various Telemundo-owned stations in the United States. Telemundo-owned stations in Los Angeles, Dallas-Fort Worth, Miami and McAllen, Texas, will co-host, broadcast and provide on-line streaming of gubernatorial debates for statewide races taking place in California, Florida and Texas.Fri, 05 Sep 2014 10:00:00 -0500http://www.tvnewscheck.com/article/78993/telemundo-to-host-gubernatorial-debatesTVSpy: Dayton Station to Air Local Reality Show About Teenshttp://www.mediabistro.com/tvspy/tag/lin-media
WBDT, the LIN Media owned Dayton CW affiliate, has announced it's airing a reality show about local teens called The Valley. The locally produced show follows six local high school grads "preparing for the next big step in their lives and tackling important issues along the way…"Fri, 05 Sep 2014 10:00:00 -0500http://www.mediabistro.com/tvspy/tag/lin-mediaGannett Has Most Weather Channels In United States http://www.acrossplatforms.com/gannett-has-most-weather-channels-in-united-states/
Gannett's most distributed weather network is WeatherNation, followed by station weather channels, and then AccuWeather. All Gannett weather channels are on full power stations.Fri, 05 Sep 2014 08:00:00 -0500http://www.acrossplatforms.com/gannett-has-most-weather-channels-in-united-states/ Chuck Todd to Interview President Obama on First 'Meet The Press' Broadcasthttp://www.politico.com/blogs/media/2014/09/chuck-todd-to-interview-president-obama-on-first-meet-194922.html?hp=r1
President Barack Obama will be Chuck Todd's first guest on his inaugural broadcast of NBC's "Meet The Press," according to POLITICO.Fri, 05 Sep 2014 08:00:00 -0500http://www.politico.com/blogs/media/2014/09/chuck-todd-to-interview-president-obama-on-first-meet-194922.html?hp=r1Why NBC is Working on a Live Sitcomhttp://qz.com/260301/why-nbc-wants-to-do-a-live-sitcom/
When NBC's The Sound of Music Live! drew an astounding 18.6 million viewers last November NBC Entertainment Chairman Robert Greenblatt knew he had stumbled upon something crucial: audiences crave live programming.Thu, 04 Sep 2014 14:30:00 -0500http://qz.com/260301/why-nbc-wants-to-do-a-live-sitcom/Tribune's Gracenote Acquires Baseline For Video Infohttp://www.mediapost.com/publications/article/233471/tribunes-gracenote-acquires-baseline-for-video-in.html
The deal also gives Gracenote control of Baseline's The Studio System platform, a subscription service offering business intelligence data for entertainment industry professionals.Thu, 04 Sep 2014 10:05:00 -0500http://www.mediapost.com/publications/article/233471/tribunes-gracenote-acquires-baseline-for-video-in.htmlTVNewsCheck: Tribune's Gracenote Acquires Baseline For Video Infohttp://www.mediapost.com/publications/article/233471/tribunes-gracenote-acquires-baseline-for-video-in.html
The deal also gives Gracenote control of Baseline's The Studio System platform, a subscription service offering business intelligence data for entertainment industry professionals.Thu, 04 Sep 2014 10:00:00 -0500http://www.mediapost.com/publications/article/233471/tribunes-gracenote-acquires-baseline-for-video-in.htmlLet it Begin: Packers vs. Seahawkshttp://www.medialifemagazine.com/packers-vs-seahawks-start-season/
The addition of a new "Thursday Night Football" franchise on broadcast set off a frenzy as the NFL continues to hold a special thrall over audiences.Thu, 04 Sep 2014 09:40:00 -0500http://www.medialifemagazine.com/packers-vs-seahawks-start-season/NBC's Emmy Viewers Dominate TV's Weekhttp://www.tvnewscheck.com/article/78955/nbcs-emmy-viewers-dominate-tvs-week
More people were interested in watching the live event Emmy's broadcast than in seeing anything new on television last week.Thu, 04 Sep 2014 09:20:00 -0500http://www.tvnewscheck.com/article/78955/nbcs-emmy-viewers-dominate-tvs-weekNetflix Inks Groundbreaking Pact for Broadcast Serieshttp://www.tvweek.com/tvbizwire/2014/09/netflix-inks-groundbreaking-pact-for-broadcast-series/
The drama, which will debut on Fox, is set in Gotham City when a young detective named James Gordon meets the recently orphaned Bruce Wayne.Thu, 04 Sep 2014 09:10:00 -0500http://www.tvweek.com/tvbizwire/2014/09/netflix-inks-groundbreaking-pact-for-broadcast-series/Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddledhttp://www.mediapost.com/publications/article/233528/nielsen-unveils-plan-to-model-about-half-its-natio.html
Nielsen has informed clients of a new twist in its sample expansion plan that will effectively utilize mathematical modeling to estimate viewing for about half of its sample.Thu, 04 Sep 2014 09:00:00 -0500http://www.mediapost.com/publications/article/233528/nielsen-unveils-plan-to-model-about-half-its-natio.htmlSummer to Date, Univision Ranks as the Number 1 Broadcast Network Among Adults 18-34http://tvbythenumbers.zap2it.com/2014/09/03/summer-to-date-univision-ranks-as-the-number-1-broadcast-network-among-adults-18-34/299161/
Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both Adults 18-49 and Adults 18-34.Wed, 03 Sep 2014 14:40:00 -0500http://tvbythenumbers.zap2it.com/2014/09/03/summer-to-date-univision-ranks-as-the-number-1-broadcast-network-among-adults-18-34/299161/Ace Metrix Gives Kohl's an "A" in Back to School Advertisinghttp://www.acemetrix.com/news/press-releases/ace-metrix-gives-kohls-an-a-in-back-to-school-advertising/
"The top ads employed a variety of creative approaches--proving again that there is no formula to exceptionally effective creative," said Peter Daboll, Ace Metrix CEO.Wed, 03 Sep 2014 10:45:00 -0500http://www.acemetrix.com/news/press-releases/ace-metrix-gives-kohls-an-a-in-back-to-school-advertising/TVNewsCheck: NBC's Bob Greenblatt To Keynote LiveTV:LAhttp://www.tvnewscheck.com/article/78910/nbcs-bob-greenblatt-to-keynote-livetvla
Robert Greenblatt, chairman of NBC Entertainment, has been named keynote speaker of the inaugural LiveTV:LA conference, Nov. 7 at the Loews Hollywood Hotel in Los Angeles.Wed, 03 Sep 2014 10:00:00 -0500http://www.tvnewscheck.com/article/78910/nbcs-bob-greenblatt-to-keynote-livetvlaTVNewsCheck: Sinclair Buying KSNV Las Vegas for $120M
http://www.tvnewscheck.com/article/78930/sinclair-buying-ksnv-las-vegas-for-120m
The addition of Intermountain West's NBC affiliate will give Sinclair three stations in the market. One will be sold, with the programming moved to subchannels of the remaining two.Wed, 03 Sep 2014 08:00:00 -0500http://www.tvnewscheck.com/article/78930/sinclair-buying-ksnv-las-vegas-for-120mUS Television Looks to Israel for Ideashttp://nypost.com/2014/08/26/us-television-looks-to-israel-for-ideas/
"Israeli [dramas] tend to be a little more thought-provoking, with serialized, complex storylines," says Brad Adgate, SVP of research at Horizon Media. "And those types of shows are really popular right now."Wed, 03 Sep 2014 08:00:00 -0500http://nypost.com/2014/08/26/us-television-looks-to-israel-for-ideas/Media Buyers Say Clients' Primary Focus Remains Spot TVhttp://www.marketingcharts.com/television/media-buyers-say-clients-primary-focus-remains-spot-tv-45524/
A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago.Tue, 02 Sep 2014 10:45:00 -0500http://www.marketingcharts.com/television/media-buyers-say-clients-primary-focus-remains-spot-tv-45524/Gannett Bumps WXIA News Director to Corporate Officehttp://www.mediabistro.com/tvspy/tag/dave-lougee
"Ellen is a passionate and innovative leader who is committed to reinventing local journalism in this digital age…" said Dave Lougee who will be named Broadcaster of the Year by B&C Magazine at TVB's Forward Conference on 9/9.Fri, 29 Aug 2014 10:12:00 -0500http://www.mediabistro.com/tvspy/tag/dave-lougeeBloomberg: CBS Renews Affiliation Deal for 12 Lin Media TV Stations
http://www.bloomberg.com/news/2014-08-28/cbs-renews-affiliation-deal-for-12-lin-media-local-tv-stations.html
CBS agreed to renew affiliation agreements for 12 stations owned by Lin Media LLC, helping the local-TV chain cement the terms of its takeover by Media General Inc. Marci Ryvicker will deliver the Financial Keynote at TVB's Forward Conf on 9/9.Fri, 29 Aug 2014 10:00:00 -0500http://www.bloomberg.com/news/2014-08-28/cbs-renews-affiliation-deal-for-12-lin-media-local-tv-stations.htmlCBS Renews Affiliation Deal for 12 Lin Media TV Stationshttp://www.bloomberg.com/news/2014-08-28/cbs-renews-affiliation-deal-for-12-lin-media-local-tv-stations.html
CBS agreed to renew affiliation agreements for 12 stations owned by Lin Media LLC, helping the local-TV chain cement the terms of its takeover by Media General Inc. Marci Ryvicker will deliver the Financial Keynote at TVB's Forward Conf on 9/9.Fri, 29 Aug 2014 09:50:00 -0500http://www.bloomberg.com/news/2014-08-28/cbs-renews-affiliation-deal-for-12-lin-media-local-tv-stations.htmlTurn Boosts 'Programmatic TV' Offering With AdMore Partnershiphttp://www.mediapost.com/publications/article/232756/turn-boosts-programmatic-tv-offering-with-admore.html
The AdMore-Turn partnership allows national advertisers to "digitally send campaigns to hundreds of TV station partners…" said Brendan Condon, CEO, AdMore - who will speak on Programmatic Buying at TVB's 9/9 Forward Conference.Wed, 27 Aug 2014 11:14:00 -0500http://www.mediapost.com/publications/article/232756/turn-boosts-programmatic-tv-offering-with-admore.htmlMarketers: Don't Let Your Brand End Up on Sleazy Websiteshttp://adage.com/article/digitalnext/marketers-brand-end-sleazy-websites/294582/
Jamie Elden, Chief Revenue Officer, LIN Digital, will moderate the "Valuing Stations Digital Assets" session at TVB's Forward Conference on 9/9.Wed, 27 Aug 2014 11:10:00 -0500http://adage.com/article/digitalnext/marketers-brand-end-sleazy-websites/294582/For Emmys, Social TV Is Growing Up http://www.mediapost.com/publications/article/232791/for-emmys-social-tv-is-growing-up.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=75648
Some 370,000 unique authors sent tweets about the show, which were seen a total of 207.1 million times; 40% of the evening's tweets were sent by people 25 and older.Wed, 27 Aug 2014 09:55:00 -0500http://www.mediapost.com/publications/article/232791/for-emmys-social-tv-is-growing-up.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=75648WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'http://www.mediapost.com/publications/article/232976/wpp-xaxis-less-trading-desk-more-audience-buy.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=75648
Xaxis' Managing Director, Brian Gleason is a featured speaker at TVB's Forward Conference on 9/9 in NYC.Wed, 27 Aug 2014 09:45:00 -0500http://www.mediapost.com/publications/article/232976/wpp-xaxis-less-trading-desk-more-audience-buy.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=75648The Comfort Of Nostalgia TVhttp://www.mediapost.com/publications/article/232272/the-comfort-of-nostalgia-tv.html#reply?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=75662
Sometimes, you just want to pretend the world of economic turmoil and terrorism doesn't exist, that health care is affordable, and the middle class still exists. In short, to quote the definition of nostalgia: "a sentimental yearning for the happiness of a former place or time."Wed, 27 Aug 2014 09:42:00 -0500http://www.mediapost.com/publications/article/232272/the-comfort-of-nostalgia-tv.html#reply?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=75662MediaBizBloggers: Sinclair Broadcasting Rewrites TV Station Business Model
http://www.mediabizbloggers.com/simon-applebaum/Sinclair-Broadcasting-Rewrites-TV-Station-Business-Model----Simon-Applebaum.html
America's biggest owner of television stations stands ready to leap three bounds into being a big content force for those stations and beyond.Wed, 27 Aug 2014 09:40:00 -0500http://www.mediabizbloggers.com/simon-applebaum/Sinclair-Broadcasting-Rewrites-TV-Station-Business-Model----Simon-Applebaum.html2015 Looking Hot for Advertisinghttp://ftp.media.radcity.net/ZSND/issues/August2014/S1345.pdf#page=3
Mediabrands' Magna Global is out with its latest U.S. advertising forecast revision - cutting back a bit on expectations for this year, but predicting that 2015 will show the strongest growth in a decade.Wed, 27 Aug 2014 07:50:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S1345.pdf#page=3Rising Agency Interest in Digital Videohttp://ftp.media.radcity.net/ZSND/issues/August2014/S1345.pdf#page=3
Spot TV continues to be the top source for advertisers as 55% say their clients are the most interested in that medium--which STRATA notes is the largest percentage in 22 quarters of the survey.Wed, 27 Aug 2014 07:30:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S1345.pdf#page=3TVNewsCheck: WBIR Partnership A Win-Win, Win-Win In Knoxville
http://www.tvnewscheck.com/marketshare/2014/08/26/wbir-partnership-a-win-win-win-win-in-knoxville/
WBIR, the NBC affiliate in Knoxville, TN is partnering with GoVols247, an independent digital sports media company covering University of Tennessee football.Wed, 27 Aug 2014 06:15:00 -0500http://www.tvnewscheck.com/marketshare/2014/08/26/wbir-partnership-a-win-win-win-win-in-knoxville/SFGate: No Fees, No Wires. Just TV on a Tablet, Startup Promises
http://www.sfgate.com/news/article/No-fees-no-wires-just-TV-on-a-tablet-startup-5708348.php
Tablet TV, doesn't require Wi-Fi, a cellular connection or a subscription fee. All customers need is the startup's antenna device to watch broadcast TV on a tablet.Wed, 27 Aug 2014 06:15:00 -0500http://www.sfgate.com/news/article/No-fees-no-wires-just-TV-on-a-tablet-startup-5708348.phpNo Fees, No Wires. Just TV on a Tablet, Startup Promiseshttp://www.sfgate.com/news/article/No-fees-no-wires-just-TV-on-a-tablet-startup-5708348.php
Tablet TV, doesn't require Wi-Fi, a cellular connection or a subscription fee. All customers need is the startup's antenna device to watch broadcast TV on a tablet.Wed, 27 Aug 2014 06:15:00 -0500http://www.sfgate.com/news/article/No-fees-no-wires-just-TV-on-a-tablet-startup-5708348.phpTurn Boosts 'Programmatic TV' Offering With AdMore Partnershiphttp://www.mediapost.com/publications/article/232756/turn-boosts-programmatic-tv-offering-with-admore.html
The AdMore-Turn partnership allows national advertisers to "digitally send campaigns to hundreds of TV station partners…" said Brendan Condon, CEO, AdMore - who will speak on Programmatic Buying at TVB's 9/9 Forward Conference.Tue, 26 Aug 2014 14:14:00 -0500http://www.mediapost.com/publications/article/232756/turn-boosts-programmatic-tv-offering-with-admore.htmlChuck Todd on 'Meet the Press' role: 'Demystify' D.C.http://www.politico.com/story/2014/08/chuck-todd-meet-the-press-110309.html?hp=r7
Todd will make his debut as the host of "Meet the Press" on Sept. 7th and will be the Political Keynote at TVB's Forward Conference on Sept. 9th.Tue, 26 Aug 2014 14:00:00 -0500http://www.politico.com/story/2014/08/chuck-todd-meet-the-press-110309.html?hp=r7Sinclair Broadcasting Rewrites TV Station Business Modelhttp://www.mediabizbloggers.com/simon-applebaum/Sinclair-Broadcasting-Rewrites-TV-Station-Business-Model----Simon-Applebaum.html
America's biggest owner of television stations stands ready to leap three bounds into being a big content force for those stations and beyond.Tue, 26 Aug 2014 05:00:00 -0500http://www.mediabizbloggers.com/simon-applebaum/Sinclair-Broadcasting-Rewrites-TV-Station-Business-Model----Simon-Applebaum.htmlStudy Puts Squeeze on Spectrum Crunch Claimshttp://www.tvnewscheck.com/playout/2014/08/study-puts-squeeze-on-spectrum-crunch-claims/
A new research paper that will be presented next month at the 42nd Telecom Policy Research Conference in Washington, D.C., estimates of future demand for wireless spectrum used by the FCC and other government agencies have been "clearly overstated" but remained "the basis for policy direction."Fri, 22 Aug 2014 08:50:00 -0500http://www.tvnewscheck.com/playout/2014/08/study-puts-squeeze-on-spectrum-crunch-claims/Majority Of Digital Media Consumption Now Takes Place In Mobile Appshttp://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore.Fri, 22 Aug 2014 08:25:00 -0500http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/Doner, Ogilvy & Mather Target Small Businesses for The UPS Storehttps://www.mediabistro.com/agencyspy/doner-ogilvy-mather-target-small-businesses-for-the-ups-store_b70672
The new integrated campaign will feature a broadcast spot entitled "Mailbox Confessions," which will run during prime-time programming on ABC, "Thursday Night Football" on CBS, "Notre Dame Football" on NBC.Fri, 22 Aug 2014 08:00:00 -0500https://www.mediabistro.com/agencyspy/doner-ogilvy-mather-target-small-businesses-for-the-ups-store_b70672TVNewsCheck: Sinclair Names James Killen Group Manager
http://www.tvnewscheck.com/article/78674/sinclair-names-james-killen-group-manager
Sinclair Broadcast Group has appointed James Killen group manager responsible for the oversight of its stations in Tulsa, Okla.; Little Rock, Ark.; Roanoke-Lynchburg, Va., and others markets to be determined.Fri, 22 Aug 2014 08:00:00 -0500http://www.tvnewscheck.com/article/78674/sinclair-names-james-killen-group-managerConsumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%http://www.mediapost.com/publications/article/232331/consumer-voice-dictating-marketing-budgets-progra.html
Among the top mandates that senior management outlines for marketers for this year, 56% said driving business growth remains at the top of the list.Fri, 22 Aug 2014 07:00:00 -0500http://www.mediapost.com/publications/article/232331/consumer-voice-dictating-marketing-budgets-progra.htmlVeteran Comedian Set to Lead Tribute to Robin Williams at Emmyshttp://www.tvweek.com/tvbizwire/2014/08/veteran-comedian-set-to-lead-tribute-to-robin-williams-at-emmys/
A veteran comedian and longtime friend of Robin Williams has agreed to lead the Emmys' tribute to the late comedian. According to The Hollywood Reporter, Billy Crystal will do the honors.Thu, 21 Aug 2014 16:05:00 -0500http://www.tvweek.com/tvbizwire/2014/08/veteran-comedian-set-to-lead-tribute-to-robin-williams-at-emmys/What's the Most Memorable Tech Ad of the Past Decade?http://www.theverge.com/2014/8/20/6047755/most-memorable-tech-ads-of-the-past-decade
The Verge takes a look back at some of the prominent ads the tech industry has produced in recent years.Thu, 21 Aug 2014 16:00:00 -0500http://www.theverge.com/2014/8/20/6047755/most-memorable-tech-ads-of-the-past-decade Food Lion Unveils First Stores Under New Format
http://supermarketnews.com/retail-financial/food-lion-unveils-first-stores-under-new-format
The new format incorporates revamped product selections, layouts and features designed to enhance convenience for Food Lion shoppers, and better communicate relevance to its shoppers.Thu, 21 Aug 2014 15:00:00 -0500http://supermarketnews.com/retail-financial/food-lion-unveils-first-stores-under-new-format TVNewsCheck: Sinclair Starts Original Programming Division
http://www.tvnewscheck.com/article/78651/sinclair-starts-original-programming-division
Sinclair Broadcast Group launched Sinclair Original Programming, a division that will develop and create original content. SOP's focus, Sinclair said, will be on entertainment content and business-to-consumer content such as infomercials and direct response commercials.Thu, 21 Aug 2014 10:09:00 -0500http://www.tvnewscheck.com/article/78651/sinclair-starts-original-programming-divisionTV Still Dominates World Media Usehttp://www.mediapost.com/publications/article/232470/tv-still-dominates-world-media-use.html
The U.S. remains the biggest TV market, with an average of 4.33 hours a day, according to London-based GlobalWebIndex's recent Media Consumption report.Thu, 21 Aug 2014 08:00:00 -0500http://www.mediapost.com/publications/article/232470/tv-still-dominates-world-media-use.htmlPress Release: Media General and LIN Media Announce Agreements to Divest Television Stations in Five Markets
http://www.tvb.org/media/file/Media-General_LIN-Media_PR_8-20-14.pdf
Media General, Inc. and LIN Media LLC, both local broadcast television and digital media companies, announced definitive agreements to divest television stations in five markets.Wed, 20 Aug 2014 10:09:00 -0500http://www.tvb.org/media/file/Media-General_LIN-Media_PR_8-20-14.pdfSummer's Least Appreciated Shows...http://www.medialifemagazine.com/broadcast-recap-aug-20/
...They don't get the attention the biggest hits on broadcast do.Wed, 20 Aug 2014 08:00:00 -0500http://www.medialifemagazine.com/broadcast-recap-aug-20/Social Media Boosting Interest In TVhttp://ftp.media.radcity.net/ZSND/issues/August2014/S5702.pdf
The rise of social TV has changed the viewing experience from an individual one to more and more a shared one and, according a study by Nielsen , more and more Americans are quickly warming up to this new behavior.Tue, 19 Aug 2014 08:50:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S5702.pdfTVNewsCheck: Raycom Ups Ken Reiner To Programming VP
http://www.tvnewscheck.com/article/78571/raycom-ups-ken-reiner-to-programming-vp
Raycom Media today promoted Ken Reiner to vice president of programming. The veteran television industry executive is currently corporate director of programming for the group and will continue to be based out of Raycom's Los Angeles programming offices. The promotion is effective Sept. 1, 2014.Tue, 19 Aug 2014 08:00:00 -0500http://www.tvnewscheck.com/article/78571/raycom-ups-ken-reiner-to-programming-vpMeasuring TV Tuning on Tablets, Smartphoneshttp://rbr.com/measuring-tv-tuning-on-tablets-smartphones/
This Fall, Nielsen will begin to measure TV tuning done on tablets and smart phones in both its NPM and LPM samples. The industry has been thirsting for this, and, finally, it's here.Mon, 18 Aug 2014 08:00:00 -0500http://rbr.com/measuring-tv-tuning-on-tablets-smartphones/Television Viewing Habits Vary By Markethttp://ftp.media.radcity.net/ZSND/issues/August2014/S4106.pdf
A new Local Watch report from Nielsen finds that the unique nature of local markets stands out as a major difference- maker when it comes to how people choose to watch TV.Fri, 15 Aug 2014 09:18:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S4106.pdfVariety: CBS Seeks More Than $500K for Ads in 'Thursday Night Football'
http://variety.com/2014/tv/news/cbs-seeks-more-than-500k-for-ads-in-thursday-night-football-1201285415/
According to John Bogusz, the network's executive vice president of sports sales and marketing, CBS has seen good demand for football from automobile manufacturers, movie studios, fast food chains, beverage marketers and telecommunications advertisers.Fri, 15 Aug 2014 08:09:00 -0500http://variety.com/2014/tv/news/cbs-seeks-more-than-500k-for-ads-in-thursday-night-football-1201285415/NetNewsCheck: For Scripps, Digital Is Destiny
http://www.netnewscheck.com/article/35459/for-scripps-digital-is-destiny
Under the leadership of CEO Rich Boehne and Digital SVP Adam Symson, the company is engaged in an earnest effort at multifront innovation to do a rare thing in local media -- proactively getting in front of its destiny. (see also)Fri, 15 Aug 2014 08:00:00 -0500http://www.netnewscheck.com/article/35459/for-scripps-digital-is-destinyElection Graphics: Less Costly, More Powerfulhttp://www.tvnewscheck.com/article/78466/election-graphics-less-costly-more-powerful
"Elections are not just a windfall for stations, they are also a positioning opportunity for the station to show the entire local audience how well they perform," says Bonnie Barclay, VP of marketing at FX Design Group.Thu, 14 Aug 2014 11:00:00 -0500http://www.tvnewscheck.com/article/78466/election-graphics-less-costly-more-powerfulWhat is the Right Sweet Spot for Social Teasing of Local News?http://lostremote.com/what-is-the-right-sweet-spot-for-social-teasing-of-local-news_b45459
Since the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee.Thu, 14 Aug 2014 10:00:00 -0500http://lostremote.com/what-is-the-right-sweet-spot-for-social-teasing-of-local-news_b45459Social Media Creating More TV Fanshttp://www.mediapost.com/publications/article/231783/social-media-creating-more-tv-fans.html
A quarter of TV viewers reported being more aware of TV programs due to their social media interactions in a year-over-year comparison from 2012 to 2013, according to a recent Nielsen study.Thu, 14 Aug 2014 08:00:00 -0500http://www.mediapost.com/publications/article/231783/social-media-creating-more-tv-fans.htmlThe Dramatic Winners From the Timely Demise of One-Day TV Ratingshttp://www.businessweek.com/articles/2014-08-12/as-tv-ratings-shift-to-three-day-measurement-heres-who-wins-big
Considering only drama shows by channel, broadcasters really stand out in 7 day measurement that scores huge audience jumps over the first day--from 20% to as high as 50%.Wed, 13 Aug 2014 13:00:00 -0500http://www.businessweek.com/articles/2014-08-12/as-tv-ratings-shift-to-three-day-measurement-heres-who-wins-bigWatch Out, Twitter: Facebook Tiptoes Toward Social TV Thronehttp://www.emarketer.com/Article/Watch-Out-Twitter-Facebook-Tiptoes-Toward-Social-TV-Throne/1011107?ecid=SOC1001#sthash.LK1e6LNI.dpuf
The idea is to show how marketers and programmers can better tap into interactions, even if they are not directly about TV but happen to be occurring while the TV is on.Wed, 13 Aug 2014 09:20:00 -0500http://www.emarketer.com/Article/Watch-Out-Twitter-Facebook-Tiptoes-Toward-Social-TV-Throne/1011107?ecid=SOC1001#sthash.LK1e6LNI.dpufStations Going Mobile For Election Nighthttp://www.tvnewscheck.com/article/78408/stations-going-mobile-for-election-night
According to local TV news pros, news consumers will rely on their mobile devices for Election Night returns. The time has finally arrived when "second screens" -- mobile phones and tablets -- become "first screens."Wed, 13 Aug 2014 08:00:00 -0500http://www.tvnewscheck.com/article/78408/stations-going-mobile-for-election-nightComcast, Time Warner Cable Help Honor Mignon Clyburn Amid Merger Review
http://www.politico.com/story/2014/08/comcast-time-warner-cable-mignon-clyburn-109925.html?hp=l9
Comcast and Time Warner Cable are sponsoring a dinner honoring FCC Commissioner Mignon Clyburn at a time when the agency is weighing whether to approve a multibillion-dollar merger between the two companies.Tue, 12 Aug 2014 14:30:00 -0500http://www.politico.com/story/2014/08/comcast-time-warner-cable-mignon-clyburn-109925.html?hp=l9As Rory Roars, Tournament Ratings Soarhttp://www.medialifemagazine.com/rory-roars-tournament-ratings-soar/
The PGA Championship, the year's final major on the PGA Tour, peaked with a 9.2 rating from 8 to 8:30 p.m., when McIlroy was heading to the 18th hole. He won by a stroke over Phil Mickelson, finishing 16 under par.Tue, 12 Aug 2014 14:00:00 -0500http://www.medialifemagazine.com/rory-roars-tournament-ratings-soar/Stations Ramping Up For Campaign Coveragehttp://www.tvnewscheck.com/article/78391/stations-ramping-up-for-campaign-coverage
Local news operations are busy preparing for an active election season this fall. Station groups say there will be an increased use of digital and social media.Tue, 12 Aug 2014 12:00:00 -0500http://www.tvnewscheck.com/article/78391/stations-ramping-up-for-campaign-coverageScripps Leaders Put Digital At Centerhttp://www.netnewscheck.com/article/35391/scripps-leaders-put-digital-at-center
The zeal and urgency for change generated by Rich Boehne and Adam Symson has pervaded and emboldened Scripps, whose entrepreneurial culture is manifesting on multiple digital fronts.Tue, 12 Aug 2014 10:30:00 -0500http://www.netnewscheck.com/article/35391/scripps-leaders-put-digital-at-centerBiggest Ad Campaign Ever By Acurahttp://ftp.media.radcity.net/ZSND/issues/August2014/S5627.pdf
TV will play the lead role in the marketing pitch launching on-air with the anthem spot, "My Way," running on high-profile national TV programming throughout the late summer and fall.Tue, 12 Aug 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S5627.pdfMidterms Give Parties Chance for Sweeping Control of Stateshttp://www.nytimes.com/2014/08/11/us/politics/midterms-give-parties-chance-for-sweeping-control-of-states.html
Strategists for both parties said they have seen a flood of contributions with the majority of the most contested races taking place in battleground states.Tue, 12 Aug 2014 08:00:00 -0500http://www.nytimes.com/2014/08/11/us/politics/midterms-give-parties-chance-for-sweeping-control-of-states.htmlBehind the Rise of Programmatic Buyinghttp://www.medialifemagazine.com/behind-rise-programmatic-buying/
There are many benefits to advertisers, including advanced targeting.Mon, 11 Aug 2014 14:00:00 -0500http://www.medialifemagazine.com/behind-rise-programmatic-buying/ Tampa-St. Pete: Auto Drives TV Gainshttp://www.medialifemagazine.com/tampa-st-pete-auto-drives-tv-gains/
The Tampa-St. Pete market is on the rise thanks to healthy auto ad spending and some political spending ahead of the Aug. 26 Florida primaries.Mon, 11 Aug 2014 08:00:00 -0500http://www.medialifemagazine.com/tampa-st-pete-auto-drives-tv-gains/TV Shows Trump Movies on Netflix and Other Serviceshttp://www.usatoday.com/story/tech/personal/2014/08/07/netflix-online-video-favorites/13722953/
TV shows have become even more popular than movies among subscribers to Netflix and other online video services, a new survey finds.Mon, 11 Aug 2014 07:00:00 -0500http://www.usatoday.com/story/tech/personal/2014/08/07/netflix-online-video-favorites/13722953/ Cultural Changes In Attitude Toward TVhttp://www.tvnewscheck.com/article/78321/cultural-changes-in-attitude-toward-tv
A CBS survey of 700 people in the U.S. with Internet and television connections last year found that 28% said they're watching more television than they did a year ago.Fri, 08 Aug 2014 13:00:00 -0500http://www.tvnewscheck.com/article/78321/cultural-changes-in-attitude-toward-tvTVNewsCheck: Univision Makes Two Executive Appointments
http://www.tvnewscheck.com/article/78298/univision-makes-two-executive-appointments
Univision Communications Inc. has made two appointments to its executive team. Kevin Cuddihy has been named president of local media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.Fri, 08 Aug 2014 09:00:00 -0500http://www.tvnewscheck.com/article/78298/univision-makes-two-executive-appointmentsMidterm Ad Onslaught: Outside Groups $100M Ahead of Where They Were in 2010http://adage.com/article/campaign-trail/midterm-ad-onslaught-groups/294509/
And the real action hasn't even started yet. Outside groups are on track to rival candidate spending and, like two years ago, will once again dominate the airwaves in this election year.Fri, 08 Aug 2014 08:38:00 -0500http://adage.com/article/campaign-trail/midterm-ad-onslaught-groups/294509/TVB: Local TV Boosts Back-To-School Saleshttp://www.tvnewscheck.com/article/78299/tvb-local-tv-boosts-backtoschool-sales
The group's 2014 analysis is designed to help retailers synchronize ad campaigns to capitalize on the second largest annual consumer spending period.Fri, 08 Aug 2014 08:35:00 -0500http://www.tvnewscheck.com/article/78299/tvb-local-tv-boosts-backtoschool-salesLocal TV Stations Go Ga-Ga for Digitalhttp://www.mobilemarketingwatch.com/local-tv-stations-go-ga-ga-for-digital-43922/
Broadcasters have shifted into high gear with digital advertising which has led to an estimated all-time high of nearly $3B in new ad revenue for stations this year, according to new research commissioned by the TVB.Fri, 08 Aug 2014 08:00:00 -0500http://www.mobilemarketingwatch.com/local-tv-stations-go-ga-ga-for-digital-43922/TVNewsCheck: Scripps 2Q TV Station Revenue Grows 4%
http://www.tvnewscheck.com/article/78318/scripps-2q-tv-station-revenue-grows-4
The E.W. Scripps Co. reported that its television station revenues in the second quarter of 2014 were $116 million, up $4.4 million or 4% from the 2013 quarter. The increase was fueled by higher local, political and digital revenue as well as a 21% rise in retrans money.Fri, 08 Aug 2014 07:45:00 -0500http://www.tvnewscheck.com/article/78318/scripps-2q-tv-station-revenue-grows-4ONE Media Has One Goal: Next-Gen TVhttp://www.tvnewscheck.com/article/78282/one-media-has-one-goal-nextgen-tv
Kevin Gage, CTO ONE Media leads a technical drive to develop new TV standard giving stations the ability to broadcast TV signals to smartphones while simultaneously serving all those TV receivers linked to roof-top antennas.Thu, 07 Aug 2014 16:16:00 -0500http://www.tvnewscheck.com/article/78282/one-media-has-one-goal-nextgen-tvLocal Broadcast Television is Major Marketing Force Supporting $26.5 Billion Back to School Spendinghttps://finance.yahoo.com/news/local-broadcast-television-major-marketing-154900172.html
TVB's 2014 Back to School analysis helps retailers synchronize ad campaigns to capitalize on second largest annual consumer spending period. TVB AnalysisThu, 07 Aug 2014 13:00:00 -0500https://finance.yahoo.com/news/local-broadcast-television-major-marketing-154900172.htmlNADA: New-Car Sales Should Hit
16.4 Million This Year; 16.77 In 2015http://www.bunzelmedia.com/NADA-New-Car-Sales-Should-Hit-16-4-Million-This-Ye/19622327
NADA Chief Economist Steven Szakaly said low financing rates for auto loans, rising home values, and an improving employment outlook are key factors contributing to a resurgence in new-car and light-truck sales through the first seven months of 2014.Thu, 07 Aug 2014 10:00:00 -0500http://www.bunzelmedia.com/NADA-New-Car-Sales-Should-Hit-16-4-Million-This-Ye/19622327TVNewsCheck: Gray Television 2Q Rev Climbs 27%
http://www.tvnewscheck.com/article/78272/gray-television-2q-rev-climbs-27
Gray Television total revenue increased $22.9 million, or 27%, to $107.2 million for the second quarter of 2014 compared to the same quarter of 2013. The increase, the company said, was primarily due to increases in the majority of its revenue categories.Thu, 07 Aug 2014 07:45:00 -0500http://www.tvnewscheck.com/article/78272/gray-television-2q-rev-climbs-27TVNewsCheck: Entravision 2Q TV Revenue Climbs 9%
http://www.tvnewscheck.com/article/78260/entravision-2q-tv-revenue-climbs-9
Entravision Communications Corp. reported second quarter television segment revenue of $43.2 million, up 9% from $39.6 million in the same quarter a year ago. Television operating expenses totaled $20.2 million, an increase of 3% from $19.6 million in the 2013 quarter.Thu, 07 Aug 2014 07:45:00 -0500http://www.tvnewscheck.com/article/78260/entravision-2q-tv-revenue-climbs-9TVNewsCheck: Nexstar 2Q Net Revenue Up 16.4%
http://www.tvnewscheck.com/article/78274/nexstar-2q-net-revenue-up-164
Nexstar Broadcasting Group today reported record second quarter revenue of $146.9 million, up 16.4% from the year-earlier period.Thu, 07 Aug 2014 07:18:00 -0500http://www.tvnewscheck.com/article/78274/nexstar-2q-net-revenue-up-164TVNewsCheck: 2Q TV Revenue At Journal Rises 12.8%
http://www.tvnewscheck.com/article/78279/2q-tv-revenue-at-journal-rises-128
Journal Communications announced results for its second quarter that were powered by a 12.8% increase in television revenue, to $46.9 million, up from $41.6 million in the same period of 2013. Steven J. Smith, Chairman and CEO, said: "Last week, Journal Communications announced an exciting transaction with The E.W. Scripps Company, where together we will create two publicly traded media businesses that will continue to serve their communities with a commitment to integrity, excellence, and enterprise journalism.Thu, 07 Aug 2014 07:15:00 -0500http://www.tvnewscheck.com/article/78279/2q-tv-revenue-at-journal-rises-128Borrell: Local TV Stations to Break $1 Million Digital Ad Averagehttp://www.tvtechnology.com/article/borrell-local-tv-stations-to-break--million-digital-ad-average/271683
The average local TV station took in 30 grand shy of $1M in digital ad revenue last year, according to a report commissioned from Borrell by the Television Bureau of Advertising. Data indicated that stations are on track to break the $1M mark for 2014.Wed, 06 Aug 2014 08:00:00 -0500http://www.tvtechnology.com/article/borrell-local-tv-stations-to-break--million-digital-ad-average/271683TVNewsCheck: Sinclair Names Lipps Springfield-Decatur GM
http://www.tvnewscheck.com/article/78240/sinclair-names-lipps-springfielddecatur-gm
Sinclair Broadcast Group has appointed Rick Lipps general manager of its ABC affiliate WICS Springfield-Decatur, Ill. (DMA 84). He will also oversee sales and other non-programming related services of WRSP (Fox) and WBUI (CW) in the same market pursuant to joint sales and shared services agreements.Wed, 06 Aug 2014 07:15:00 -0500http://www.tvnewscheck.com/article/78240/sinclair-names-lipps-springfielddecatur-gmNetNewsCheck: ABC O&O New Sites Push Video, Mobile
http://www.netnewscheck.com/article/35306/abc-oo-new-sites-push-video-mobile
The new websites ABC Owned Television Stations have up and running are designed to keep pace as the media industry -- and users' news consumption habits -- change. The new sites are localized for each of the group's eight TV stations.Wed, 06 Aug 2014 07:05:00 -0500http://www.netnewscheck.com/article/35306/abc-oo-new-sites-push-video-mobileTVNewsCheck: Sinclair 2Q Revenue Up 45% To $404.2M
http://www.tvnewscheck.com/article/78241/sinclair-2q-revenue-up-45-to-4042m
Sinclair Broadcast Group reported that in the three months ending March 31 its net broadcast revenues from continuing operations increased 44.7% to $404.2 million, versus $279.3 million in the prior year period.Wed, 06 Aug 2014 07:00:00 -0500http://www.tvnewscheck.com/article/78241/sinclair-2q-revenue-up-45-to-4042mLocal TV Stations Expected to Generate $3 Billion in Digital Ad Revenuehttp://finance.yahoo.com/news/local-tv-stations-expected-generate-180800623.html
Local TV broadcasters have shifted into high gear with digital advertising efforts, driving an estimated all-time high of nearly $3B in new ad revenue for stations this year, according to new research commissioned by TVB.Wed, 06 Aug 2014 07:00:00 -0500http://finance.yahoo.com/news/local-tv-stations-expected-generate-180800623.htmlABC O&O New Sites Push Video, Mobile http://www.netnewscheck.com/article/35306/abc-oo-new-sites-push-video-mobile
The new websites ABC Owned Television Stations have up and running are designed to keep pace as the media industry -- and users' news consumption habits -- change.Tue, 05 Aug 2014 23:00:00 -0500http://www.netnewscheck.com/article/35306/abc-oo-new-sites-push-video-mobileBack-to-School Season Should be 'One of Best': Retail Experthttp://www.cnbc.com/id/101838704
"We think it's going to be one of the best retail back-to-school fall periods that we've seen in a long time," retail analyst Mary Epner told CNBC's Street Signs.Tue, 05 Aug 2014 15:11:00 -0500http://www.cnbc.com/id/101838704Expect to Spend More on Back-to-School this Year: NRFhttp://www.cnbc.com/id/101841774
Retailers expect bigger boost from back-to-school shoppers this year, as a longer list of school supplies and larger demand for electronics are expected to drive spending higher.Tue, 05 Aug 2014 15:10:00 -0500http://www.cnbc.com/id/101841774Toys'R'Us Rolls Out #LetsPlay Campaignhttp://www.retailingtoday.com/article/toysrus-rolls-out-letsplay-campaign?ad=news
Toys"R"Us is unveiling a new hashtag "#LetsPlay" for its latest ad campaign. The strategy includes TV ads airing on all major networks, cross-platform device presence, and ads in cinemas across the country.Tue, 05 Aug 2014 15:00:00 -0500http://www.retailingtoday.com/article/toysrus-rolls-out-letsplay-campaign?ad=news Viewers Use New App To Track Weatherhttp://www.tvnewscheck.com/article/78210/viewers-use-new-app-to-track-weather
Emily Barr, CEO of the station's owner Graham Media stated, "It really allows local television stations to build a kind of sense of community and reinforce the idea that viewers get to contribute."Tue, 05 Aug 2014 13:00:00 -0500http://www.tvnewscheck.com/article/78210/viewers-use-new-app-to-track-weatherTVNewsCheck: LIN 2Q Revenue Climbs 15% To $188.8 Million
http://www.tvnewscheck.com/article/78203/lin-2q-revenue-climbs-15-to-1888-million
Local revenues, which include net local advertising revenues, retransmission consent fee revenues and TV station website revenues, increased 10% to $117.3 million compared to $107.1 million in the second quarter of 2013.Tue, 05 Aug 2014 10:49:00 -0500http://www.tvnewscheck.com/article/78203/lin-2q-revenue-climbs-15-to-1888-millionTVNewsCheck: Nexstar Selling WEVV For $18.6 Million
http://www.tvnewscheck.com/article/78188/nexstar-selling-wevv-for-186-million
Nexstar Broadcasting Group has entered into a definitive agreement with Bayou City Broadcasting Evansville Inc. (BCBE) for the sale of WEVV, the CBS affiliate in Evansville, Ind. (DMA 104), $18.6 million.Tue, 05 Aug 2014 09:57:00 -0500http://www.tvnewscheck.com/article/78188/nexstar-selling-wevv-for-186-millionGannett Reorganizing, Buying Cars.comhttp://www.netnewscheck.com/article/35277/gannett-reorganizing-buying-carscom
Gannett Co. announced its plan to create two publicly traded companies -- one exclusively focused on its broadcasting and digital businesses, and the other on its publishing business.Tue, 05 Aug 2014 09:50:00 -0500http://www.netnewscheck.com/article/35277/gannett-reorganizing-buying-carscomNetNewsCheck: Gannett Reorganizing, Buying Cars.com
http://www.netnewscheck.com/article/35277/gannett-reorganizing-buying-carscom
Gannett Co. announced its plan to create two publicly traded companies -- one exclusively focused on its broadcasting and digital businesses, and the other on its publishing business.Tue, 05 Aug 2014 09:49:00 -0500http://www.netnewscheck.com/article/35277/gannett-reorganizing-buying-carscomJRN News Release: Scripps, Journal Merging Broadcast Operations, Spinning off Newspapers
http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=1953344&highlight=
Transaction will create two focused public companies, one built upon TV, the other newspapers.Tue, 05 Aug 2014 09:10:00 -0500http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=1953344&highlight=Social Media Ups TV Awarenesshttp://www.mediapost.com/publications/article/231384/social-media-ups-tv-awareness.html
People are increasingly aware of TV shows because of social media. In 2013, Nielsen says 25% of people were "aware of more programs" because of social media -- versus 18% in 2012.Tue, 05 Aug 2014 09:10:00 -0500http://www.mediapost.com/publications/article/231384/social-media-ups-tv-awareness.htmlScripps, Journal Merging Broadcast Operations, Spinning off Newspapershttp://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=1953344&highlight=
Transaction will create two focused public companies, one built upon TV, the other newspapers.Tue, 05 Aug 2014 09:00:00 -0500http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=1953344&highlight=TVNewsCheck: Split: Tribune Co. Becomes Tribune Media Co.
http://www.tvnewscheck.com/article/78168/split-tribune-co-becomes-tribune-media-co
With its newspaper division spinoff complete the company redefines itself and launches a new website, www.tribunemedia.com. Tribune Media comprises Tribune Broadcasting, WGN America, Tribune Studios, Tribune Digital Ventures, WGN-AM Chicago and Tribune Real Estate.Mon, 04 Aug 2014 15:10:00 -0500http://www.tvnewscheck.com/article/78168/split-tribune-co-becomes-tribune-media-coWeb Video Didn't Steal Much Ad Money From TV Just Yethttp://blogs.wsj.com/cmo/2014/08/01/web-video-didnt-steal-much-ad-money-from-tv-just-yet/
Digital ad buyers say that the creation of a true marketplace for original web content that competes directly with TV is still more desire than reality, at least among major online ad companies.Mon, 04 Aug 2014 13:00:00 -0500http://blogs.wsj.com/cmo/2014/08/01/web-video-didnt-steal-much-ad-money-from-tv-just-yet/LA Times: Univision Ranked No. 1 Network Among Key Demo in July Sweeps
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-univision-sweeps-july-20140801-story.html
"Our programming keeps getting better because we focus on our community and issues relevant to our community. ... People are engaging more than they ever have before," Alberto Mier y Terán, the executive vice president of Univision Television Group, told the Los Angeles Times.Mon, 04 Aug 2014 09:10:00 -0500http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-univision-sweeps-july-20140801-story.htmlAdvertiser Newshttp://ftp.media.radcity.net/ZSND/issues/August2014/S5255.pdf
Adding television advertising to the marketing mix has helped Ruby Tuesday successfully turnaround some prior soft results.Sun, 03 Aug 2014 07:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S5255.pdfTVNewsCheck: Graham Media Group 2Q Revenue Rises 10%
http://www.tvnewscheck.com/article/78143/graham-media-group-2q-revenue-rises-10
Graham Holdings Co. reported second quarter financial results that included a 10% increase in revenue at its television broadcasting division, formerly Post-Newsweek Stations. Revenue rose to $88.3 million.Fri, 01 Aug 2014 15:10:00 -0500http://www.tvnewscheck.com/article/78143/graham-media-group-2q-revenue-rises-10Competitive Infohttp://ftp.media.radcity.net/ZSND/issues/August2014/S8613.pdf#page=2
In an analysis of July delivery of cable networks, Medialife Magazine reports that only one top-10 cable network, HGTV , was able to show growth in primetime on a year-to- year basis.Fri, 01 Aug 2014 09:55:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S8613.pdf#page=2Political Updateshttp://ftp.media.radcity.net/ZSND/issues/August2014/S8613.pdf#page=3
Broadcasting & Cable reports some campaign watchdog groups, the Campaign Legal Center, Common Cause, and the Sunlight Foundation are asking the FCC to broaden political file requirements to cable and satellite.Fri, 01 Aug 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/August2014/S8613.pdf#page=3Measuring Locallyhttp://www.tvb.org/media/file/Delaney_Report_07_07_14.pdf#page=2
A key goal of the TVB is "same-day" measurement of audience-viewing at the local-market level. "That's the No. 1 issue we're working on. We're getting traction and we're 90% there," said TVB president Steve Lanzano.Thu, 31 Jul 2014 16:00:00 -0500http://www.tvb.org/media/file/Delaney_Report_07_07_14.pdf#page=2Maybe She'll Helphttp://www.tvb.org/media/file/Delaney_Report_07_07_14.pdf#page=2
McDonald's Corp. Deborah Wahl is expected to spearhead an increased push on local vs. national marketing giving store operators greater control which is what they want.Thu, 31 Jul 2014 15:55:00 -0500http://www.tvb.org/media/file/Delaney_Report_07_07_14.pdf#page=2ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorshipshttp://www.mediapost.com/publications/article/231093/abc-4c-insights-expand-alliance-to-enhance-social.html
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights.Thu, 31 Jul 2014 09:20:00 -0500http://www.mediapost.com/publications/article/231093/abc-4c-insights-expand-alliance-to-enhance-social.htmlForget CPM - It's Time For Time To Be The New Metric http://www.mediapost.com/publications/article/231134/forget-cpm-its-time-for-time-to-be-the-new-metr.html
Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.Thu, 31 Jul 2014 09:05:00 -0500http://www.mediapost.com/publications/article/231134/forget-cpm-its-time-for-time-to-be-the-new-metr.htmlGroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaComhttp://www.mediapost.com/publications/article/231138/groupm-elevates-role-of-data-names-goldhersz-cdo.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=74922
A year after creating the first Chief Data Officer role, GroupM is upping the data ante, elevating it to a holding company role, and moving long-time MediaCom chief Harvey Goldhersz to lead it.Thu, 31 Jul 2014 08:35:00 -0500http://www.mediapost.com/publications/article/231138/groupm-elevates-role-of-data-names-goldhersz-cdo.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=74922TVNewsCheck: Meredith Local Media Fiscal 4Q Rev Up 20%
http://www.tvnewscheck.com/article/78108/meredith-local-media-fiscal-4q-rev-up-20
Record digital/mobile advertising revenues and higher retransmission-related money drive the quarter's revenue to $111 million. For the full fiscal year the Local Media Group's revenue rose 7% to a record $403 million.Thu, 31 Jul 2014 08:10:00 -0500http://www.tvnewscheck.com/article/78108/meredith-local-media-fiscal-4q-rev-up-20MediaPost: ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships
http://www.mediapost.com/publications/article/231093/abc-4c-insights-expand-alliance-to-enhance-social.html
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights.Thu, 31 Jul 2014 08:00:00 -0500http://www.mediapost.com/publications/article/231093/abc-4c-insights-expand-alliance-to-enhance-social.htmlTV Plays Big Role In Toy & Game Purchaseshttp://ftp.media.radcity.net/ZSND/issues/July2014/S7107.pdf
40% of parents reported that their kids' desire for new toy and play products was influenced by something they saw on a TV show.Thu, 31 Jul 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2014/S7107.pdfTVNewsCheck: E.W. Scripps, Journal Merging Broadcast Ops
http://www.tvnewscheck.com/article/78093/ew-scripps-journal-merging-broadcast-ops
The E.W. Scripps Co. and Journal Communications have agreed to merge their broadcast operations and spin off and then merge their newspapers, creating two separately traded public companies.Wed, 30 Jul 2014 16:05:00 -0500http://www.tvnewscheck.com/article/78093/ew-scripps-journal-merging-broadcast-opsAd Council's PSA Dinner Honors Fed Ex's Smith, Colbert Hostshttp://www.mediapost.com/publications/article/231018/ad-councils-psa-dinner-honors-fed-exs-smith-col.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=74881
Peggy Conlon, president and CEO of the Ad Council, touted the annual dinner as a way to "honor those who support the Ad Council and our more than 40 critical social issues."Wed, 30 Jul 2014 11:03:00 -0500http://www.mediapost.com/publications/article/231018/ad-councils-psa-dinner-honors-fed-exs-smith-col.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=748812Q Spot Recap: Total +8.8%, Core +0.8% http://www.tvnewscheck.com/article/78010/2q-spot-recap-total-88-core-08?utm_source=&utm_medium=Email&utm_term=2Q+Spot+Recap%3a+Total+%2b8.8%25%2c+Core+%2b0.8%25&utm_campaign=New+Showrunner+Has+Big+Plans+For+%27Latifah%27
Political spending soared 640% from the previous year's quarter. Auto advertising also was a strong contributor. "We've seen steady year-over-year growth in automotive spending each quarter for the past few years."-Matrix Solutions President D.J. CavanaughWed, 30 Jul 2014 11:00:00 -0500http://www.tvnewscheck.com/article/78010/2q-spot-recap-total-88-core-08?utm_source=&utm_medium=Email&utm_term=2Q+Spot+Recap%3a+Total+%2b8.8%25%2c+Core+%2b0.8%25&utm_campaign=New+Showrunner+Has+Big+Plans+For+%27Latifah%27TVNewsCheck: NBC News Ups Haeringer To Intl. News EP
http://www.tvnewscheck.com/article/78059/nbc-news-ups-haeringer-to-intl-news-ep
NBC News has promoted Madeleine Haeringer from executive producer of Richard Engel's production unit, which produces both short-form and long-form pieces for all NBC News broadcasts and platforms, to executive producer of international news. In this new role, she will manage the editorial agenda for NBC's foreign news coverage as well as continue to lead Engel's unit. Haeringer is based in New York.Wed, 30 Jul 2014 09:05:00 -0500http://www.tvnewscheck.com/article/78059/nbc-news-ups-haeringer-to-intl-news-epPlanners See Taking Advantage of Technology As Winning Strategyhttp://www.broadcastingcable.com/news/currency/planners-see-taking-advantage-technology-winning-strategy/132732
Technology is actually making TV viewing far more social and instantaneous, pulling the viewing experience further down the purchase funnel.Tue, 29 Jul 2014 15:50:00 -0500http://www.broadcastingcable.com/news/currency/planners-see-taking-advantage-technology-winning-strategy/132732Growth Game's Not Over for This Sporting Goods Retailerhttp://news.morningstar.com/articlenet/article.aspx?id=657947
Dick's Sporting Goods revenue has grown from just over $2.1 billion in 2004 to a projected $6.8 billion in the year ending January 2015, representing a 14.7% compound annual growth rate.Tue, 29 Jul 2014 13:00:00 -0500http://news.morningstar.com/articlenet/article.aspx?id=657947TVNewsCheck: KARE's Eckert Wants Local News With Impact
http://www.tvnewscheck.com/article/78046/kares-eckert-wants-local-news-with-impact/
Steve Eckert, a veteran TV newsman with stations and NBC news, was given the task of building an investigative unit at Gannett's NBC affiliate in Minneapolis-St. Paul. His plan involves producing stories so compelling that they "make viewers feel the same exhilaration that I felt when I found that smoking-gun document in the dusty basement of the courthouse."Tue, 29 Jul 2014 10:05:00 -0500http://www.tvnewscheck.com/article/78046/kares-eckert-wants-local-news-with-impact/How TV Affects Your Credit Card Spendinghttp://www.bankrate.com/finance/credit-cards/how-tv-affects-your-credit-card-spending-1.aspx
"Companies are inclined to ramp up their marketing during shows that are popular on social media, says Steve Lanzano, pres & CEO, TVB. It becomes basically real-time water cooler talk."Tue, 29 Jul 2014 10:00:00 -0500http://www.bankrate.com/finance/credit-cards/how-tv-affects-your-credit-card-spending-1.aspxWorld Cup Advertisers Kia, Volkswagen Had Greatest Influence On Car Shoppers, According To Kelley Blue Bookhttp://www.bloomberg.com/article/2014-07-28/aCYQYWAeulO0.html
Automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event.Tue, 29 Jul 2014 10:00:00 -0500http://www.bloomberg.com/article/2014-07-28/aCYQYWAeulO0.htmlComplete List of Fall TV Premiere Dateshttp://www.medialifemagazine.com/complete-list-fall-tv-premiere-dates/
With less than a month to go, media buyers and planners can track when new fall shows will begin to premiere and veteran shows will return.Tue, 29 Jul 2014 08:30:00 -0500http://www.medialifemagazine.com/complete-list-fall-tv-premiere-dates/New LSN App Aggregates Local NewsNew LSN App Aggregates Local Newshttp://www.netnewscheck.com/article/35154/new-lsn-app-aggregates-local-news
Local on the Go, a market-by-market aggregator offering local news, weather and sports, launched in the Apple app store, providing users info from more than one local source all in one place.Tue, 29 Jul 2014 08:05:00 -0500http://www.netnewscheck.com/article/35154/new-lsn-app-aggregates-local-newsProspects Brighten for Republicans to Reclaim a Senate Majorityhttp://online.wsj.com/articles/prospects-brighten-for-republicans-to-reclaim-a-senate-majority-1406503653?mod=WSJ_newsreel_8
Strong GOP candidates, Obama's sagging approval expand party's map.Tue, 29 Jul 2014 08:00:00 -0500http://online.wsj.com/articles/prospects-brighten-for-republicans-to-reclaim-a-senate-majority-1406503653?mod=WSJ_newsreel_8Post-Newsweek Stations Renamed Graham Media Grouphttp://online.wsj.com/article/PR-CO-20140728-905887.html
Emily Barr, Pres and CEO of Graham Media Group, said: "Much like our parent company, Graham Holdings, this new name better reflects the diversity of our creative and innovative company.Mon, 28 Jul 2014 09:00:00 -0500http://online.wsj.com/article/PR-CO-20140728-905887.htmlOutside Money Drives a Deluge of Political Adshttp://www.nytimes.com/2014/07/28/us/politics/deluge-of-political-ads-is-driven-by-outside-money.html
An explosion of spending on political advertising on television is set to break $2 billion in congressional races, with overall spots up nearly 70 percent since the 2010 midterm election.Mon, 28 Jul 2014 08:00:00 -0500http://www.nytimes.com/2014/07/28/us/politics/deluge-of-political-ads-is-driven-by-outside-money.htmlA Broadcaster's Guide To Washington Issueshttp://www.tvnewscheck.com/article/77884/a-broadcasters-guide-to-washington-issues
A briefing on the legal and regulatory proceedings affecting broadcasters from Washington communications attorneys David Oxenford and David O'Connor.Fri, 25 Jul 2014 09:45:00 -0500http://www.tvnewscheck.com/article/77884/a-broadcasters-guide-to-washington-issuesSocial TV Effort Is No Sweat for Clorox Bleachhttp://www.emarketer.com/Article/Social-TV-Effort-No-Sweat-Clorox-Bleach/1011044
Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer about the effectiveness of social TV for consumer packaged goods brands.Fri, 25 Jul 2014 09:30:00 -0500http://www.emarketer.com/Article/Social-TV-Effort-No-Sweat-Clorox-Bleach/1011044YouTube, Google+, LinkedIn Lose Share Traffichttp://www.mediapost.com/publications/article/230408/youtube-google-linkedin-lose-share-traffic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=74659
According to new research, each site saw its share of Web traffic referrals nosedive over the past year.Fri, 25 Jul 2014 09:20:00 -0500http://www.mediapost.com/publications/article/230408/youtube-google-linkedin-lose-share-traffic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=74659TV Viewers Distracted By Other Video Screenshttp://www.mediapost.com/publications/article/230685/tv-viewers-distracted-by-other-video-screens.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=74755
TV is still as popular as ever, but rather than tuning out commercials, viewers are engaging with other screens. According to TNS study: about 48% of prime-time TV viewers are using social media, checking email or shopping.Fri, 25 Jul 2014 09:16:00 -0500http://www.mediapost.com/publications/article/230685/tv-viewers-distracted-by-other-video-screens.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=74755Nielsen Study: Combined TV and Viggle Ad Exposure More Effectivehttp://lostremote.com/nielsen-study-combined-tv-and-viggle-ad-exposure-more-effective_b45460
The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent.Fri, 25 Jul 2014 09:10:00 -0500http://lostremote.com/nielsen-study-combined-tv-and-viggle-ad-exposure-more-effective_b45460Studios Need to Increase TV Advertisinghttp://ftp.media.radcity.net/ZSND/issues/July2014/S4967.pdf#page=3
According to analysts, studios may need to increase their TV advertising to match the myriad ways people get TV delivery by exposing viewers to trailers and marketing materials across devices and platforms.Fri, 25 Jul 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2014/S4967.pdf#page=3Advertiser Newshttp://ftp.media.radcity.net/ZSND/issues/July2014/S4967.pdf
Southwest Airlines, the most aggressive TV advertiser in the category, had a strong quarter with revenue up 7.9% & profit more than double last year's second quarter.Fri, 25 Jul 2014 08:40:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2014/S4967.pdf TVNewsCheck: FCC Okays Modified Sinclair-Allbritton Deal
http://www.tvnewscheck.com/article/77958/fcc-okays-modified-sinclairallbritton-deal
The FCC approved Sinclair Broadcast Group's $985 million purchase of eight ABC affiliates in seven markets from Allbritton Communications, saying it was satisfied with changes Sinclair had made to comply with the agency's newly tightened local ownership rules.Fri, 25 Jul 2014 08:05:00 -0500http://www.tvnewscheck.com/article/77958/fcc-okays-modified-sinclairallbritton-dealVariety: James Patterson Signs First-Look Deal with CBS TV
http://variety.com/2014/tv/news/james-patterson-cbs-deal-1201268519/
James Patterson Entertainment, the bestselling author's namesake shingle, has closed a first-look deal for a multi-year first look deal with CBS Television Studios.Fri, 25 Jul 2014 08:00:00 -0500http://variety.com/2014/tv/news/james-patterson-cbs-deal-1201268519/ MediaPost: NBCU Creates New Sales Research Unit
http://www.mediapost.com/publications/article/230652/nbcu-creates-new-sales-research-unit.html
Following up on what was a successful TV upfront ad sales period, NBCUniversal is creating a new advertising sales research unit.The new Advertising Sales Research and Strategy group will focus on cross-platform media -- providing clients with more access to data-focused media analysis for the company's two broadcast networks, 17 cable channels and more than 50 digital platforms.Thu, 24 Jul 2014 08:00:00 -0500http://www.mediapost.com/publications/article/230652/nbcu-creates-new-sales-research-unit.htmlTVNewsCheck: Gray Buys Stations in Flint, Toledo For $128M
http://www.tvnewscheck.com/article/77940/gray-buys-stations-in-flint-toledo-for-128m
Gray Television is buying ABC affiliates WJRT Flint-Saginaw-Bay City, Mich. (DMA 68) and WTVG Toledo, Ohio (DMA 76) from SJL Holdings for approximately $128 million in cash, the publicly traded station group announced.Thu, 24 Jul 2014 07:05:00 -0500http://www.tvnewscheck.com/article/77940/gray-buys-stations-in-flint-toledo-for-128mBuyer Beware: Political Advertising And Local Media in 2014http://www.mediapost.com/publications/article/230537/buyer-beware-political-advertising-and-local-medi.html
Brace yourself, as we enter the 2014 mid-term election cycle, for the larger impact political advertising will have on local media markets.Wed, 23 Jul 2014 09:00:00 -0500http://www.mediapost.com/publications/article/230537/buyer-beware-political-advertising-and-local-medi.htmlMore Programming is Making Over-the-air TV Viewing a Great Option
http://www.buffalonews.com/columns/alan-pergament/more-programming-is-making-over-the-air-tv-viewing-a-great-option-20140720
As cable prices increase, people are looking for ways to save money making over-the-air TV and its vast programming content more and more favorable to cord-cutting.Tue, 22 Jul 2014 16:00:00 -0500http://www.buffalonews.com/columns/alan-pergament/more-programming-is-making-over-the-air-tv-viewing-a-great-option-20140720TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reportshttp://www.deadline.com/tag/david-poltrack/
"If you were a sports reporter, you would not report the winner based on the third-inning score - that's what you're doing if you use Live + Same Day ratings." -David PoltrackTue, 22 Jul 2014 15:40:00 -0500http://www.deadline.com/tag/david-poltrack/ Nielsen and Pointlogic Forge Strategic Alliance to Develop Next-Gen Media Planning Solutionshttp://www.marketwatch.com/story/nielsen-and-pointlogic-forge-strategic-alliance-to-develop-next-gen-media-planning-solutions-2014-07-22
Solutions will enable media planning on impact and cross-platform data.Tue, 22 Jul 2014 15:00:00 -0500http://www.marketwatch.com/story/nielsen-and-pointlogic-forge-strategic-alliance-to-develop-next-gen-media-planning-solutions-2014-07-22Report: 3Q Core Spot Outook Flat, But Why?http://www.tvnewscheck.com/article/77890/report-3q-core-spot-outook-flat-but-why
"Robust political is right around the corner," which will cause the total spot revenue of TV stations groups exposed to "hot" gubernatorial, Senate or House races to spike.Tue, 22 Jul 2014 08:00:00 -0500http://www.tvnewscheck.com/article/77890/report-3q-core-spot-outook-flat-but-whyTVNewsCheck: Media General Taps Andy Alford As WFLA GM
http://www.tvnewscheck.com/article/77880/media-general-taps-andy-alford-as-wfla-gm
Andy Alford is moving up the Media General ranks, becoming VP/GM of WFLA, the company's NBC affiliate in Tampa-St. Petersburg, Fla. (DMA 14) starting Aug. 1. He will also continue in his role as VP of Sales for Media General, a position he's held since June 1, the company says.Tue, 22 Jul 2014 07:05:00 -0500http://www.tvnewscheck.com/article/77880/media-general-taps-andy-alford-as-wfla-gmTVNewsCheck: Nexstar Names Jon Skorburg WOI GM/VP http://www.tvnewscheck.com/article/77875/nexstar-names-jon-skorburg-woi-gmvp
Jon Skorburg, a veteran broadcaster will more than 30 years experience, has been named VP/GM of WOI, Nexstar's ABC affiliate in De Moines, Iowa, as well as digital properties including the community site WeAreIowa.com.Tue, 22 Jul 2014 07:00:00 -0500http://www.tvnewscheck.com/article/77875/nexstar-names-jon-skorburg-woi-gmvpThe Dinosaur Is No Longer a Dinosaur: Reasons to Be Bullish About the Broadcast Network TV Business http://www.tvweek.com/blogs/tvbizwire/2014/07/the-dinosaur-is-no-longer-a-di.php
At the Television Critics Association's summer gathering at the Beverly Hilton Hotel in Beverly Hills, CBS Entertainment Chairman Nina Tassler explained why the broadcast network TV business is a good place to be in 2014.Fri, 18 Jul 2014 10:00:00 -0500http://www.tvweek.com/blogs/tvbizwire/2014/07/the-dinosaur-is-no-longer-a-di.phpCBS Chief: 'Thursday Night Football' Will Be Fall's Biggest New Hithttp://variety.com/2014/tv/news/leslie-moonves-thursday-night-football-will-be-the-hit-of-the-fall-1201264387/
Leslie Moonves has no doubt that CBS has the biggest new show of the fall with the launch of "Thursday Night Football" franchise.Fri, 18 Jul 2014 09:40:00 -0500http://variety.com/2014/tv/news/leslie-moonves-thursday-night-football-will-be-the-hit-of-the-fall-1201264387/Families Spending More On Back-To-Schoolhttp://ftp.media.radcity.net/ZSND/issues/July2014/S2434.pdf
According to NRF's 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 last year.Fri, 18 Jul 2014 09:30:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2014/S2434.pdfDigital Ad Integrity:
Viewability, Transparency,
Accountability…But, Of Course!http://www.tvb.org/media/file/TVB_ANA_SummerQ3_2014--Advertorial.pdf
Advertisers can ensure digital ad integrity and take advantage of premium content by working directly with the professional digital divisions of televisions' broadcast companies.Fri, 18 Jul 2014 09:18:00 -0500http://www.tvb.org/media/file/TVB_ANA_SummerQ3_2014--Advertorial.pdfAdvertisers Get Organized on Web Ad Fraudhttp://mobile.blogs.wsj.com/cmo/2014/07/14/cmo-today-advertisers-get-organized-on-web-ad-fraud/?mg=blogs-wsj
A group of marketers led by the Association of National Advertisers has hired ad-fraud detection firm White Ops to study and attack online ad fraud, reports WSJ's CMO Today.Fri, 18 Jul 2014 09:10:00 -0500http://mobile.blogs.wsj.com/cmo/2014/07/14/cmo-today-advertisers-get-organized-on-web-ad-fraud/?mg=blogs-wsjFacebook to Track Users' TV Habitshttp://www.latimes.com/business/la-fi-facebook-tv-tracking-20140715-story.html#page=2
Facebook will scan its databases and send the age and gender of the cellphone or tablet TV show viewer to Nielsen to help advertisers learn more about the audience watching shows online.Fri, 18 Jul 2014 09:05:00 -0500http://www.latimes.com/business/la-fi-facebook-tv-tracking-20140715-story.html#page=2Top 20 Time-Shiftershttp://broadcastingcable.com/sites/default/files/public/top20.pdf
View the top 20 shows from Jan. 1 to June 30, ranked in order of highest to lowest gain from live to live-plus-seven-day viewers in the 18-to-49 demo.Fri, 18 Jul 2014 09:00:00 -0500http://broadcastingcable.com/sites/default/files/public/top20.pdfAmerican Spending Trends Signal Rising Confidencehttp://www.mediapost.com/publications/article/229892/american-spending-trends-signal-rising-confidence.html
According to the results of The Harris Poll of U.S. adults surveyed online between June 11 and 16, 2014, Americans are loosening their purse strings in several key areas.Fri, 18 Jul 2014 08:00:00 -0500http://www.mediapost.com/publications/article/229892/american-spending-trends-signal-rising-confidence.htmlNetNewsCheck: Univision News Expands Focus On Health http://www.netnewscheck.com/article/34977/univision-news-expands-focus-on-health
Univision News has launched several multiplatform initiatives aimed at giving Hispanic audiences direct access to the most current and reliable health-related information and resources. "Our multiplatform approach to health reporting speaks to our dedication to responsible health journalism and our commitment to keeping our community informed about crucial health issues," said Isaac Lee, president of Univision News.Thu, 17 Jul 2014 15:00:00 -0500http://www.netnewscheck.com/article/34977/univision-news-expands-focus-on-healthTVNewsCheck: Sinclair Launches American Sports Networkhttp://www.tvnewscheck.com/article/77812/sinclair-launches-american-sports-network
Sinclair Broadcast Group unveiled the American Sports Network, a collegiate sports initiative to be broadcast on a number of Sinclair's television stations, and has entered into comprehensive sports rights agreements with a number of NCAA Division I conferences including Conference USA, the Colonial Athletic Association, Big South Conference, Southern Conference, and Patriot League.Thu, 17 Jul 2014 08:00:00 -0500http://www.tvnewscheck.com/article/77812/sinclair-launches-american-sports-networkMadison Avenue Tries Longer Ads To Thwart Short Attention Spanshttp://variety.com/2014/tv/news/madison-avenue-tries-longer-ads-to-thwart-short-attention-spans-1201263399/
"We have a story to tell and information to share," said Rob Lynch, chief marketing officer at Arby's. "We are not going to accomplish all of that in a 30-second spot."Wed, 16 Jul 2014 16:00:00 -0500http://variety.com/2014/tv/news/madison-avenue-tries-longer-ads-to-thwart-short-attention-spans-1201263399/ABC and Magna Global Test Programmatic Digital Video Buyinghttp://adage.com/article/media/abc-magna-global-test-programmatic-digital-video-buying/294122/
Magna Global has agreed to buy some digital video ad inventory from ABC using a new level of data-driven targeting and automated purchasing, a test that marks ABC's first programmatic sales of digital video.Wed, 16 Jul 2014 09:45:00 -0500http://adage.com/article/media/abc-magna-global-test-programmatic-digital-video-buying/294122/ TV Viewers Of The World, Untie: Finally Cutting Cablehttp://online.wsj.com/news/articles/SB20001424052702304668604580031262764376600?mg=reno64-wsj
Today about 19% of American TV households live without cable, according to market research firm GfK. Geoffrey A. Fowler of The NY Times offers compelling reasons for, and insights into, cutting the cord.Wed, 16 Jul 2014 09:35:00 -0500http://online.wsj.com/news/articles/SB20001424052702304668604580031262764376600?mg=reno64-wsjBiggest Scorer in World Cup? Maybe Univisionhttp://www.nytimes.com/2014/07/13/business/media/biggest-scorer-in-world-cup-maybe-univision.html?_r=0
The World Cup has been a record-breaking event for Univision, which has dominated its TV rivals in several of America's largest cities -- Los Angeles, Miami and Houston. It even won the New York market for some games.Wed, 16 Jul 2014 09:00:00 -0500http://www.nytimes.com/2014/07/13/business/media/biggest-scorer-in-world-cup-maybe-univision.html?_r=0The New York Times: Biggest Scorer in World Cup? Maybe Univisionhttp://www.nytimes.com/2014/07/13/business/media/biggest-scorer-in-world-cup-maybe-univision.html?_r=0
The World Cup has been a record-breaking event for Univision, which has dominated its TV rivals in several of America's largest cities -- Los Angeles, Miami and Houston. It even won the New York market for some games.Wed, 16 Jul 2014 08:00:00 -0500http://www.nytimes.com/2014/07/13/business/media/biggest-scorer-in-world-cup-maybe-univision.html?_r=0Eight Stations Land News & Doc Emmy Nomshttp://www.tvnewscheck.com/link/77766/eight-stations-land-news--doc-emmy-noms/comments
Regional nominees for the 35th annual News and Documentary Emmy Awards are: WTHR, WFAA, WISN, KXTX, WNBC, KING, KNXV and KXAS.Tue, 15 Jul 2014 14:36:00 -0500http://www.tvnewscheck.com/link/77766/eight-stations-land-news--doc-emmy-noms/commentsRetail Sales Increase 0.5 Percent in Junehttps://nrf.com/news/retail-sales-increase-05-percent-june
The National Retail Federation calculated June retail sales, which exclude automobiles, gas stations and restaurants, increased 0.5 percent seasonally adjusted month-to-month and 3.9 percent unadjusted year-over-year.Tue, 15 Jul 2014 13:40:00 -0500https://nrf.com/news/retail-sales-increase-05-percent-juneGermany-Argentina World Cup Final is All-Time Most-Watched Soccer Telecast in U.S. Historyhttp://www.tvmediainsights.com/germany-argentina-world-cup-final-time-watched-soccer-telecast-u-s/
Combined, coverage on ABC and Univision scored 26.5 million viewers -- the most-watched soccer telecast ever in the United States.Tue, 15 Jul 2014 13:00:00 -0500http://www.tvmediainsights.com/germany-argentina-world-cup-final-time-watched-soccer-telecast-u-s/World Cup Final breaks Facebook and Twitter Recordshttp://www.theguardian.com/media/2014/jul/14/world-cup-final-breaks-facebook-and-twitter-records
Germany's win drew 280m interactions on social network, more than 2013 Super Bowl, with peak of 618,725 tweets a minute.Tue, 15 Jul 2014 13:00:00 -0500http://www.theguardian.com/media/2014/jul/14/world-cup-final-breaks-facebook-and-twitter-recordsOn Points: Your Political Ad TV Guidehttp://www.tvb.org/media/file/The-Cook_Political-Report_OnPoints7-15-14.pdf
Findings from Harley Ellenberger's interactive data visualization of broadcast TV advertising in 2014's closest races include results of CMAG's first comprehensive look at the role of TV programming in the 2014 air wars.Tue, 15 Jul 2014 10:50:00 -0500http://www.tvb.org/media/file/The-Cook_Political-Report_OnPoints7-15-14.pdfMBPT Spotlight: Broadcast Evening News Telecasts All Grew Their Audiences This Seasonhttp://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-evening-news-telecasts-all-grew-their-audiences-season/132229
Despite the greatly exaggerated reports over the years that the broadcast evening news daypart was on the demise, it is still alive and doing very well from a ratings standpoint.Fri, 11 Jul 2014 09:44:00 -0500http://www.broadcastingcable.com/news/currency/mbpt-spotlight-broadcast-evening-news-telecasts-all-grew-their-audiences-season/132229It's TV + Online, Not TV vs. Onlinehttp://www.campaignsandelections.com/magazine/us-edition/446252/its-tv--online-not-tv-vs-online.thtml
Why we think broadcast TV will continue to dominate for the next few cycles.-Russ Schriefer & Shannon Chatlos, C&EFri, 11 Jul 2014 09:10:00 -0500http://www.campaignsandelections.com/magazine/us-edition/446252/its-tv--online-not-tv-vs-online.thtmlBroadcast-only Households Jump 4%, Nielsen Stats Showhttp://www.fierceonlinevideo.com/story/broadcast-only-households-jump-4-nielsen-stats-show/2014-07-08
Despite reports to the contrary, the broadcast television audience may be keeping over-the-air viewing alive and well, a study from Nielsen suggests.Fri, 11 Jul 2014 09:05:00 -0500http://www.fierceonlinevideo.com/story/broadcast-only-households-jump-4-nielsen-stats-show/2014-07-08MediaPost: ABC Appoints Dean As First VP Of Programmatic And Data-Driven Saleshttp://www.mediapost.com/publications/article/229784/abc-appoints-dean-as-first-vp-of-programmatic-and.html
ABC on Thursday announced the appointment of Mike Dean as its vice president of programmatic and data-driven sales, a new position at the company.Fri, 11 Jul 2014 08:00:00 -0500http://www.mediapost.com/publications/article/229784/abc-appoints-dean-as-first-vp-of-programmatic-and.htmlTarget Turns to Cause Marketing for Back-to-School Seasonhttp://adage.com/article/cmo-strategy/target-turns-marketing-back-school-season/294037/
The Up & Up brand school-supplies program will be supported with six TV spots this back-to-school season. Target will send out messages via social media when it hits milestones, such as $5 million donated.Wed, 09 Jul 2014 09:00:00 -0500http://adage.com/article/cmo-strategy/target-turns-marketing-back-school-season/294037/Global Ad Spending Growth to Double This Yearhttp://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997#sthash.AfFPa6VT.dpuf
Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.Wed, 09 Jul 2014 09:00:00 -0500http://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997#sthash.AfFPa6VT.dpufNew Healthcare Issues, More TV Adshttp://ftp.media.radcity.net/ZSND/issues/July2014/C1727.pdf
The recent U.S. Supreme Court Affordable Care Act (ACA) related ruling and appeals all add up to more ads for television in a year that's already set to blow away the records for a mid-term election.Tue, 08 Jul 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2014/C1727.pdfFTVLive: Match Made in Heaven! Sinclair Hires Sharyl Attkissonhttp://ftvlive.squarespace.com/todays-news/2014/7/2/match-made-in-heaven-sinclair-hires-sharyl-attkisson
Sinclair Broadcasting has hired former CBS Correspondent Sharyl Attkisson to work as an Investigative Reporter for the company.Thu, 03 Jul 2014 08:00:00 -0500http://ftvlive.squarespace.com/todays-news/2014/7/2/match-made-in-heaven-sinclair-hires-sharyl-attkissonTop Cable Network Ratings Slide in Second Quarterhttp://www.broadcastingcable.com/news/programming/top-cable-network-ratings-slide-second-quarter/132184
Ratings were down for nine of the top 10 basic cable networks in the second quarter, according to an analysis of Nielsen.Thu, 03 Jul 2014 07:00:00 -0500http://www.broadcastingcable.com/news/programming/top-cable-network-ratings-slide-second-quarter/132184Ad Spending on TV vs. Onlinehttp://ftp.media.radcity.net/ZSND/issues/July2014/S2919.pdf#page=3
Analyst Brian Wieser at Pivotal Research Group offers perspective on Nielsen's Q1 2014 Cross-platform viewing data for streaming video, smartphone, tablet TV consumption.Wed, 02 Jul 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/July2014/S2919.pdf#page=3Caliente! Univision Sets All-time Recordhttp://www.medialifemagazine.com/caliente-univision-sets-time-record/
The network saw viewership for the group stage surge by 43 percent, and on Sunday a match between the Netherlands and Mexico became the most-watched program in U.S. Spanish-language television history.Tue, 01 Jul 2014 09:00:00 -0500http://www.medialifemagazine.com/caliente-univision-sets-time-record/Ultra HD Sales Beat Forecastshttp://www.jackmyers.com/jackmyers-think-tank/Ultra-HD-Sales-Beat-Forecasts----Simon-Applebaum.html
The consuming video viewer still can't get enough of big screen, better resolution TV's as Ultra HD set sales beat projections by 100%.Tue, 01 Jul 2014 08:00:00 -0500http://www.jackmyers.com/jackmyers-think-tank/Ultra-HD-Sales-Beat-Forecasts----Simon-Applebaum.htmlFox Television Stations Undergoes Major News Expansionhttp://www.broadcastingcable.com/news/local-tv/fox-television-stations-undergoes-major-news-expansion/132054
"Uninformed critics say big companies are cutting local news," said Jack Abernethy, FTS CEO. "However, the opposite is true at Fox. We are expanding in a big way."Mon, 30 Jun 2014 16:00:00 -0500http://www.broadcastingcable.com/news/local-tv/fox-television-stations-undergoes-major-news-expansion/132054Local Broadcast Stocks Win Bighttp://online.barrons.com/news/articles/SB50001424053111904544004579646392621847028
The Supreme Court decision on Aereo is boosting shares of Nexstar and Sinclair Broadcasting. SNL Kagan, a media-research firm, forecasts that retransmission revenue will top $7 billion by 2018.Mon, 30 Jun 2014 08:00:00 -0500http://online.barrons.com/news/articles/SB50001424053111904544004579646392621847028TVNewsCheck: NBCU Taps Juliano as SVP, Consumer Product Strategyhttp://www.mediapost.com/publications/article/228886/nbcu-taps-juliano-as-svp-consumer-product-strateg.html
Looking to push more TV Everywhere usage and business, NBCUniversal continues to hire more senior executives. Following the recent hire of Alison Moore, who became executive vice president and general manager of TV Everywhere, NBCU has now appointed Dina Juliano, as senior vice president of consumer product strategy.Thu, 26 Jun 2014 12:00:00 -0500http://www.mediapost.com/publications/article/228886/nbcu-taps-juliano-as-svp-consumer-product-strateg.htmlUp To 50% Of Web Traffic is Fake - What Will Advertisers Do?http://www.mediapost.com/publications/article/228472/up-to-50-of-web-traffic-is-fake-what-will-adver.html
ComScore research recently reported that 54% of display ads shown in thousands of campaigns between May 2012 and February 2013 never appeared in front of a human being.Wed, 25 Jun 2014 15:45:00 -0500http://www.mediapost.com/publications/article/228472/up-to-50-of-web-traffic-is-fake-what-will-adver.html TVNewsCheck: Fox Stations Beef Up Local News In 9 Marketshttp://www.tvnewscheck.com/article/77308/fox-stations-beef-up-local-news-in-9-markets
Fox Television Stations will expand its local news offerings in nine markets this year: Los Angeles; Philadelphia; Washington; Atlanta; Minneapolis; Phoenix; Charlotte, N.C.; Memphis; and Austin, Texas. With the additions, which total 29½ hours, FTS will broadcast 885 hours of local news per week.Wed, 25 Jun 2014 15:00:00 -0500http://www.tvnewscheck.com/article/77308/fox-stations-beef-up-local-news-in-9-marketsSupreme Court Issues 'Sweeping And Definitive' Ruling Against Aereo In Huge Copyright Case
http://www.businessinsider.com/aereo-supreme-court-ruling-2014-6#ixzz35fBVEchf
The court found that Aereo's service violated copyrights owned by TV broadcasters, marketers, and distributors whose programs the company streamed.Wed, 25 Jun 2014 09:20:00 -0500http://www.businessinsider.com/aereo-supreme-court-ruling-2014-6#ixzz35fBVEchfWCPO.com: E.W. Scripps Co. Hires Twitter Sales Exec to Run Digital Entrepreneurs-in-Residence Teamhttp://www.wcpo.com/money/local-business-news/ew-scripps-co-hires-twitter-sales-exec-to-run-digital-entrepreneurs-in-residence-team
The E.W. Scripps Co. is deepening its ties to Cincinnati's entrepreneurial community by hiring Twitter executive J.B. Kropp as vice president of digital strategy.Wed, 25 Jun 2014 09:00:00 -0500http://www.wcpo.com/money/local-business-news/ew-scripps-co-hires-twitter-sales-exec-to-run-digital-entrepreneurs-in-residence-teamTVNewsCheck: Fox and Cox to Swap 4 Stations in 3 Marketshttp://www.tvnewscheck.com/article/77286/fox-and-cox-to-swap-4-stations-in-3-markets
Fox Television Stations and Cox Media Group (CMG) announced an agreement under which FTS will swap its Fox affiliated stations in Memphis (DMA 50) and Boston (DMA 7) for two Cox stations in San Francisco (DMA 6).Wed, 25 Jun 2014 08:00:00 -0500http://www.tvnewscheck.com/article/77286/fox-and-cox-to-swap-4-stations-in-3-marketsFinancial Advisors Retain Higher Ad Recall From TVhttp://www.mediapost.com/publications/article/228670/financial-advisors-retain-higher-ad-recall-from-tv.html
47% of all financial advisors recall seeing some advertising for leading asset managers on TV; 30% of those advisors recall seeing those financial messages on a website according to Market Strategies International's Cogent Reports.Tue, 24 Jun 2014 12:50:00 -0500http://www.mediapost.com/publications/article/228670/financial-advisors-retain-higher-ad-recall-from-tv.htmlLocal TV News Drives Consumer Information Searchhttp://www.mediapost.com/publications/article/228682/local-tv-news-drives-consumer-information-search.html
Some 62% of local TV news 24-54 viewers often/sometimes research product or services after seeing a commercial on TV; and 56% of all local TV news viewers, per a new study from researcher GfK for Hearst Television.Tue, 24 Jun 2014 12:45:00 -0500http://www.mediapost.com/publications/article/228682/local-tv-news-drives-consumer-information-search.htmlAds in Local TV News and Search Lead All Other Media in Driving Consumers to Investigate or Purchase, Per New GFK Study for Hearst Televisionhttp://www.tvb.org/media/file/Hearst_LocalTV_News_Study_GfK_6-14.pdf
Local TV news compares favorably as marketing vehicle to other platforms, respondents say.Tue, 24 Jun 2014 10:50:00 -0500http://www.tvb.org/media/file/Hearst_LocalTV_News_Study_GfK_6-14.pdfSocial Media Fail to Live Up to Early Marketing Hypehttp://online.wsj.com/articles/companies-alter-social-media-strategies-1403499658
Companies have invested money into social media sites, but brands are learning that racking up fans and "likes" is not the same as minting sales.Mon, 23 Jun 2014 15:00:00 -0500http://online.wsj.com/articles/companies-alter-social-media-strategies-1403499658What's the Best Target to Set for Your Auto Advertising? http://www.mediabizbloggers.com/media-biz-bloggers/Whats-the-Best-Target-to-Set-for-Your-Auto-Advertising--Bill-Harvey.html
Bill Harvey discusses how ad dollars should be spent to reach people with whom that message has a high probability of making a positive difference to get that person to buy that car.Mon, 23 Jun 2014 14:00:00 -0500http://www.mediabizbloggers.com/media-biz-bloggers/Whats-the-Best-Target-to-Set-for-Your-Auto-Advertising--Bill-Harvey.htmlMediaPost: Entravision Buys Pulpo Media, Enhances Digital Ad Capabilitieshttp://www.mediapost.com/publications/article/228497/entravision-buys-pulpo-media-enhances-digital-ad.html
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million plus up to $3 million in performance-based contingent payments, according to a joint announcement.Mon, 23 Jun 2014 13:00:00 -0500http://www.mediapost.com/publications/article/228497/entravision-buys-pulpo-media-enhances-digital-ad.htmlBehind the Use of Second Screens with TV http://www.medialifemagazine.com/behind-use-second-screens-television/
Nearly half of viewers are using a mobile device, such as a smartphone or tablet, while watching television, according to a new report from CivicScience.Mon, 23 Jun 2014 12:00:00 -0500http://www.medialifemagazine.com/behind-use-second-screens-television/ TVNewsCheck: Media General Buying WHTM For $83.4Mhttp://www.tvnewscheck.com/article/77239/media-general-buying-whtm-for-834m
Media General is buying WHTM, the ABC affiliate in Harrisburg, Pa. (DMA 43), that the Sinclair Broadcast Group is spinning off from its $985 million acquisition of Allbritton Communications, it was announced by the parties.Mon, 23 Jun 2014 10:00:00 -0500http://www.tvnewscheck.com/article/77239/media-general-buying-whtm-for-834mGetTV Signs Big Affiliation Deal With Sinclairhttp://www.tvnewscheck.com/article/77232/gettv-signs-big-affiliation-deal-with-sinclair
The agreement will bring the classic movie diginet to 33 new markets including Minneapolis, Pittsburgh and St. Louis, boosting its U.S. clearance to nearly 70%.Mon, 23 Jun 2014 09:00:00 -0500http://www.tvnewscheck.com/article/77232/gettv-signs-big-affiliation-deal-with-sinclairTVNewsCheck: GetTV Signs Big Affiliation Deal With Sinclairhttp://www.tvnewscheck.com/article/77232/gettv-signs-big-affiliation-deal-with-sinclair
GetTV, Sony Pictures Television Networks' multicast network, significantly increased its national distribution footprint announcing a deal with Sinclair Broadcast Group that adds 33 TV markets to the classic movie diginet's affiliate roster.Mon, 23 Jun 2014 09:00:00 -0500http://www.tvnewscheck.com/article/77232/gettv-signs-big-affiliation-deal-with-sinclairU.S. Ad Spend Hits $35B In Q1
http://www.mediapost.com/publications/article/228557/us-ad-spend-hits-35b-in-q1.html
U.S. advertising revenue for the first three months of 2014 was $34.9 billion, with broadcast network TV among the biggest gainers in the period -- up 14.5%.Mon, 23 Jun 2014 09:00:00 -0500http://www.mediapost.com/publications/article/228557/us-ad-spend-hits-35b-in-q1.htmlAgency Business Up, Ad Budgets Up, Suspicious of Industry Datahttp://www.mediapost.com/publications/article/228033/agency-business-up-ad-budgets-up-suspicious-of-i.html
A recent survey found that 62% of agencies polled said they see business increasing this quarter compared to the same time last year, while 56% said they do not trust the Web traffic numbers and analysis provided by publishers with whom they advertise.Fri, 20 Jun 2014 07:00:00 -0500http://www.mediapost.com/publications/article/228033/agency-business-up-ad-budgets-up-suspicious-of-i.htmlTwitter Bolsters Social Television Push With SnappyTV Buyhttp://blogs.wsj.com/digits/2014/06/19/twitter-bolsters-social-television-push-with-snappytv-buy/
On Thursday, Twitter said it bought SnappyTV, a video editing platform that helps TV networks, cable channels and other content producers edit and share video from television broadcasts on social media.Thu, 19 Jun 2014 15:15:00 -0500http://blogs.wsj.com/digits/2014/06/19/twitter-bolsters-social-television-push-with-snappytv-buy/D.C. Salutes Broadcastershttp://cfmediaview.com/templates/NewBay/BCT%20FAX/tvfax0619.pdf
Legislators and regulators took the stage Tuesday night in Washington to sing the praises of broadcasters for their public service efforts at the annual Service to America Awards.Thu, 19 Jun 2014 07:40:00 -0500http://cfmediaview.com/templates/NewBay/BCT%20FAX/tvfax0619.pdfMars CMO Pledges Allegiance to Broadcast TV in WSJ Interviewhttp://blogs.wsj.com/cmo/2014/06/17/cannes-isnt-all-rose-and-yachts-some-marketers-go-to-learn-too/
Bruce McColl, a 22-year Mars veteran, when asked in a Q&A with The Wall Street Journal which platform he would choose if he could only pick one to market the company's products, said, "broadcast TV."Wed, 18 Jun 2014 08:45:00 -0500http://blogs.wsj.com/cmo/2014/06/17/cannes-isnt-all-rose-and-yachts-some-marketers-go-to-learn-too/Classic TV Diginets Make The Old New Againhttp://www.tvnewscheck.com/article/77095/classic-tv-diginets-make-the-old-new-again
One of the staples of the multicasting universe are networks that offer programming from television and film's past. While some of the early efforts haven't survived, there are many that have and more slotted to launch.Wed, 18 Jun 2014 07:00:00 -0500http://www.tvnewscheck.com/article/77095/classic-tv-diginets-make-the-old-new-againLawrance Furniture Television Spot Captures Emmyhttp://www.furnituretoday.com/article/489099-lawarnce-furniture-television-spot-captures-emmy
The Lawrance Furniture commercial was honored by the Pacific Southwest Chapter of The National Academy of Television Arts & Sciences for Outstanding Achievement for a single spot commercial.Tue, 17 Jun 2014 16:30:00 -0500http://www.furnituretoday.com/article/489099-lawarnce-furniture-television-spot-captures-emmyAnalyst More Bullish on 2014 Advertisinghttp://www.spotsndots.com/Article.asp?id=2804091&spid=39398
With more data in hand, Pivotal Research analyst Brian Wieser has become more optimistic about the U.S. advertising market this year.Tue, 17 Jun 2014 08:50:00 -0500http://www.spotsndots.com/Article.asp?id=2804091&spid=39398SMG, Twitter Find (Surprise) Twitter Is Impacting TVhttp://www.mediapost.com/publications/article/228133/smg-twitter-find-surprise-twitter-is-impacting.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mediadailynews+%28MediaPost+|+MediaDailyNews%29
'Social TV Lab' study by Starcom MediaVest Group (SMG) and Twitter reveals that brands using Twitter alongside their TV advertising increase awareness among viewing audiences by 6.9% on average.Tue, 17 Jun 2014 08:45:00 -0500http://www.mediapost.com/publications/article/228133/smg-twitter-find-surprise-twitter-is-impacting.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mediadailynews+%28MediaPost+|+MediaDailyNews%29Forecast: One Hot Year for Ad Spendinghttp://www.medialifemagazine.com/forecast-one-hot-year-for-ad-spending/#.U6A5bbQNAys.email
The latest forecast for U.S. ad spending this year is growth of 4.8 percent, which would be the fastest pace since 2004, when advertising was pulling out of its post-9/11 spiral.Tue, 17 Jun 2014 08:30:00 -0500http://www.medialifemagazine.com/forecast-one-hot-year-for-ad-spending/#.U6A5bbQNAys.emailDiginets Building Themselves A Markethttp://www.tvnewscheck.com/article/77040/diginets-building-themselves-a-market
The multicast networks that stations are using to populate their subchannels are estimated to generate between $250 million and $350 million a year in total ad revenues, growing 4% to 5% a year.Tue, 17 Jun 2014 08:20:00 -0500http://www.tvnewscheck.com/article/77040/diginets-building-themselves-a-marketTVNewsCheck: Nexstar Completes Buy Of 5 Hoak/Gray TVshttp://www.tvnewscheck.com/article/77041/nexstar-completes-buy-of-5-hoakgray-tvs/format/print
Spun off from Gray's purchase of Hoak Media, the three stations and two satellites are the group's first in Panama City, Fla., and Grand Junction, Colo. Nexstar got them for $33.5 million.Mon, 16 Jun 2014 13:25:00 -0500http://www.tvnewscheck.com/article/77041/nexstar-completes-buy-of-5-hoakgray-tvs/format/printTVNewsCheck: Gray Completes Hoak-Prime Station Buyhttp://www.tvnewscheck.com/article/77062/gray-completes-hoakprime-station-buy
To comply with the FCC's new local ownership rules, the broadcaster has shut down some stations, moving programming to subchannels, and hired the Minority Media and Telecommunications Council to find new owners for six stations it is giving up. Gray has now closed on all announced transactions, except for three stations in Montana for approximately $2 million.Mon, 16 Jun 2014 13:20:00 -0500http://www.tvnewscheck.com/article/77062/gray-completes-hoakprime-station-buyThe World Cup Will Boost Global Ad Spending By $1.5 Billionhttp://blogs.wsj.com/cmo/2014/06/16/world-cup-advertising-boost/
ZenithOptimedia expects the World Cup will buoy TV advertising in June and July. The firm predicts that the Cup will add $300 million to the overall North American advertising market in 2014.Mon, 16 Jun 2014 12:30:00 -0500http://blogs.wsj.com/cmo/2014/06/16/world-cup-advertising-boost/Primetime Ratings: NBA Finals Wraps On High Note
http://www.broadcastingcable.com/news/programming/primetime-ratings-nba-finals-wraps-high-note/131796
Spurs' clincher up 3% over last year's Game 5 with 11.7 rating.Mon, 16 Jun 2014 09:34:00 -0500http://www.broadcastingcable.com/news/programming/primetime-ratings-nba-finals-wraps-high-note/131796Spending to Air TV Ads in Senate Campaigns Zooms Past $100 Millionhttp://www.washingtonpost.com/blogs/govbeat/wp/2014/06/16/spending-to-air-tv-ads-in-senate-campaigns-zooms-past-100-million/
Democrats, Republicans and the outside groups have spent over $100 million on television to air general-election ads in battleground states critical to winning control of the Senate.Mon, 16 Jun 2014 09:27:00 -0500http://www.washingtonpost.com/blogs/govbeat/wp/2014/06/16/spending-to-air-tv-ads-in-senate-campaigns-zooms-past-100-million/Magna Global Expects U.S. Ad Revenues to Increase 6% in 2014http://blogs.wsj.com/cmo/2014/06/16/digital-media-world-cup-fueling-2014-ad-revenue-growth/
Magna Global estimates that events such as the Winter Olympics, the World Cup and the U.S. mid-term elections are expected to generate an extra $7.5 billion in advertising this year, with television benefiting the most.Mon, 16 Jun 2014 08:50:00 -0500http://blogs.wsj.com/cmo/2014/06/16/digital-media-world-cup-fueling-2014-ad-revenue-growth/2 Deals Focus on Big Data and Youthhttp://www.nytimes.com/2014/06/16/business/media/2-deals-focus-on-big-data-and-youth.html?ref=media
Two deals involving companies that specialize in big data analysis of American millennials' consumer behavior highlights marketers demand to reach this target audience.Mon, 16 Jun 2014 08:30:00 -0500http://www.nytimes.com/2014/06/16/business/media/2-deals-focus-on-big-data-and-youth.html?ref=media'NCIS' Named Most-watched Drama in the Worldhttp://www.latimes.com/entertainment/tv/showtracker/la-et-st-ncis-named-mostwatched-drama-in-the-world-20140611-story.html
"NCIS" was the highest-rated show on TV during the 2012-13 season, but now it's achieved an even greater distinction. It's the most-viewed drama in the world.Thu, 12 Jun 2014 11:00:00 -0500http://www.latimes.com/entertainment/tv/showtracker/la-et-st-ncis-named-mostwatched-drama-in-the-world-20140611-story.htmlTVNewsCheck: NBCU Labs Seeks Future Of TV, Movies, Parks http://www.tvnewscheck.com/article/76982/nbcu-labs-seeks-future-of-tv-movies-parks
Sanjay Macwan, head of NBCU's new Media Labs, says a key to fostering technology innovation across the company's diverse range of holdings is to start by examining the five "anys" of consumer demands: "They expect any content, anytime, anywhere, on any device and by any means necessary." He also talks about where mobility and interactivity fit in and the sharing of technology with others.Thu, 12 Jun 2014 11:00:00 -0500http://www.tvnewscheck.com/article/76982/nbcu-labs-seeks-future-of-tv-movies-parksTV Networks, Advertisers Ready For Upfront Scrimmage Over NFL Gameshttp://variety.com/2014/tv/news/tv-networks-advertisers-ready-for-upfront-scrimmage-over-nfl-games-1201218196/
The kickoff to the National Football League's 2014-2015 season is weeks away, but already two heady competitors are taking to the field for what looks to be an intense match.Thu, 12 Jun 2014 09:00:00 -0500http://variety.com/2014/tv/news/tv-networks-advertisers-ready-for-upfront-scrimmage-over-nfl-games-1201218196/2014 FIFA World Cup Forecast: $4 Billion for Broadcasthttp://www.tvtechnology.com/news/0086/fifa-world-cup-forecast--billion-for-broadcast/270821#sthash.pNh4LCEI.dpuf
An analyst for Deloitte predicts a record-setting World cup for broadcasters globally. Austin Houlihan, senior consultant at Deloitte's Sports Business Group, forecasts a $4 billion haul.Thu, 12 Jun 2014 08:31:00 -0500http://www.tvtechnology.com/news/0086/fifa-world-cup-forecast--billion-for-broadcast/270821#sthash.pNh4LCEI.dpufEasier Said Than Done: Creating A Single Set Of Cross-Platform Metricshttp://www.mediapost.com/publications/article/227735/easier-said-than-done-creating-a-single-set-of-cr.html
"We need common metrics," Joan Lewis, global consumer and market knowledge officer at Procter & Gamble, told attendees at this week's Advertising Research Foundation Audience Measurement Conference in New York.Thu, 12 Jun 2014 08:10:00 -0500http://www.mediapost.com/publications/article/227735/easier-said-than-done-creating-a-single-set-of-cr.htmlConference Of State Legislators Backs FCC Sports Blackout Rulehttp://www.broadcastingcable.com/news/washington/conference-state-legislators-backs-fcc-sports-blackout-rule/131716
In a letter to FCC chairman Tom Wheeler, the conference said the rule "serve[s] the interests of states as well as the public by [helping to promote] economic activity, civic pride and the broadcast of professional football on free, over-the-air television."Thu, 12 Jun 2014 07:00:00 -0500http://www.broadcastingcable.com/news/washington/conference-state-legislators-backs-fcc-sports-blackout-rule/131716TVNewsCheck: Fox O&Os Adding Rentrak's Local Ratings http://www.tvnewscheck.com/article/76961/fox-oos-adding-rentraks-local-ratings
Fox Television Stations signed a long-term agreement with Rentrak to acquire the ratings firm's local market television ratings services for all Fox-owned television stations. This represents 28 stations across 18 markets.Wed, 11 Jun 2014 10:00:00 -0500http://www.tvnewscheck.com/article/76961/fox-oos-adding-rentraks-local-ratingsNetNewsCheck: Auburn-Raycom Team For Real-Time Traininghttp://www.netnewscheck.com/article/34356/auburnraycom-team-for-realtime-training
Auburn University is in the middle of the competitive Columbus, Georgia DMA (127), which helped inspire a new partnership between its journalism school and Montgomery-based broadcaster Raycom Media. Raycom invested about $350,000 in equipment and expertise to create a studio near the Auburn campus.Wed, 11 Jun 2014 10:00:00 -0500http://www.netnewscheck.com/article/34356/auburnraycom-team-for-realtime-trainingRarity: Belmont Tops Everything In Primetime
http://www.tvnewscheck.com/article/76940/rarity-belmont-tops-everything-in-primetime
The most-watched event on television in the past week was a double rarity: on a Saturday and before primetime.The Nielsen company said 20.6 million people tuned in to see California Chrome fail in its attempt to record horse racing's Triple Crown.Wed, 11 Jun 2014 09:00:00 -0500http://www.tvnewscheck.com/article/76940/rarity-belmont-tops-everything-in-primetimeGuest Blog: Local TV Broadcasters Deliver Front-Line Reporting in Emergencieshttp://www.broadcastingcable.com/blog/bc-dc/guest-blog-local-tv-broadcasters-deliver-front-line-reporting-emergencies/131660
When Americans seek breaking news developments and real-time updates during times of crisis and emergency, they instinctively turn to their local broadcasters.Wed, 11 Jun 2014 08:00:00 -0500http://www.broadcastingcable.com/blog/bc-dc/guest-blog-local-tv-broadcasters-deliver-front-line-reporting-emergencies/131660Viewership Falls as Stanley Cup Moves to Cablehttp://www.medialifemagazine.com/viewership-falls-stanley-cup-moves-cable/
The Stanley Cup finals had been building momentum on NBC, where games one and two posted near-record and record viewership. But with the series moving to cable for game three, that momentum expectedly stalled, and a blowout game didn't help.Wed, 11 Jun 2014 08:00:00 -0500http://www.medialifemagazine.com/viewership-falls-stanley-cup-moves-cable/TVB Taps Gerber As Research Chiefhttp://www.mediapost.com/publications/article/227692/tvb-taps-gerber-as-research-chief.html
TV trade association TVB has hired veteran media executive Hadassa Gerber as its senior vice president/chief research officer.Tue, 10 Jun 2014 16:00:00 -0500http://www.mediapost.com/publications/article/227692/tvb-taps-gerber-as-research-chief.htmlTime-Shifted Viewing Ups Ratings, Viewers For Broadcast Showshttp://www.mediapost.com/publications/article/227680/time-shifted-viewing-ups-ratings-viewers-for-broa.html
Time-shifting data through seven days continues to grow -- with the top 10 TV network shows averaging 60% growth for 18-49 viewers from time-shifting after an episode of a show's initial air date.Tue, 10 Jun 2014 16:00:00 -0500http://www.mediapost.com/publications/article/227680/time-shifted-viewing-ups-ratings-viewers-for-broa.htmlMediaPost: PointRoll To Add Video Viewability Toolhttp://www.mediapost.com/publications/article/227628/pointroll-to-add-video-viewability-tool.html?edition=73546
PointRoll, a Gannett company, announced plans to release a video viewability tool for marketers. The tool will report whether in-stream videos were viewable and will also capture the size of the publisher's video player.Tue, 10 Jun 2014 16:00:00 -0500http://www.mediapost.com/publications/article/227628/pointroll-to-add-video-viewability-tool.html?edition=73546 U.S. TV Soccer Ad Dollars Continue To Risehttp://www.mediapost.com/publications/article/227593/us-tv-soccer-ad-dollars-continue-to-rise.html
A new study notes that U.S. TV advertising dollars continue to grow with the sport at a rapid rate. Nielsen says there was a 43% increase to $378 million in 2013 versus $266 million in 2010.Tue, 10 Jun 2014 10:00:00 -0500http://www.mediapost.com/publications/article/227593/us-tv-soccer-ad-dollars-continue-to-rise.htmlTVNewsCheck: Paul Perozeni Tapped To Head WJW Cleveland http://www.tvnewscheck.com/article/76903/paul-perozeni-tapped-to-head-wjw-cleveland
Tribune Broadcasting has named Paul Perozeni the VP-general manager of its Fox affiliate WJW Cleveland (DMA 19). Perozeni's promotion is effective immediately and he will be responsible for overseeing all aspects of the station, including strategic planning and day-to-day operations.Tue, 10 Jun 2014 10:00:00 -0500http://www.tvnewscheck.com/article/76903/paul-perozeni-tapped-to-head-wjw-clevelandIt's TV + Online, Not TV vs. Onlinehttp://www.campaignsandelections.com/magazine/us-edition/446252/its-tv--online-not-tv-vs-online.thtml
Targeting capabilities are changing the way we buy media, and with TV becoming more and more targetable, the TV ad spend will not shift to online, it will include the digital buy.Tue, 10 Jun 2014 09:56:00 -0500http://www.campaignsandelections.com/magazine/us-edition/446252/its-tv--online-not-tv-vs-online.thtmlHispanic Audiences Are in the Driver's Seat in Hollywoodhttps://www.yahoo.com/movies/hispanic-audiences-are-in-the-drivers-seat-in-88294867757.html
Hollywood has a new favorite filmgoer, and they're going to change the whole industry.Tue, 10 Jun 2014 07:00:00 -0500https://www.yahoo.com/movies/hispanic-audiences-are-in-the-drivers-seat-in-88294867757.htmlOutlook Bright for TV Ad Growthhttp://ftp.media.radcity.net/ZSND/issues/June2014/S6361.pdf
U.S. television, both broadcast and pay TV, are forecast to enjoy growth over the next five years, according to the annual Global Entertainment and Media Outlook from PwC (PricewaterhouseCoopers LLP).Mon, 09 Jun 2014 08:06:00 -0500http://ftp.media.radcity.net/ZSND/issues/June2014/S6361.pdfTV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolvinghttp://www.mediapost.com/publications/article/227483/tv-isnt-like-rtb-but-that-doesnt-mean-it-isn.html
TV is still where the budgets are. No matter how many strides digital has made, TV is still king.Fri, 06 Jun 2014 14:00:00 -0500http://www.mediapost.com/publications/article/227483/tv-isnt-like-rtb-but-that-doesnt-mean-it-isn.htmlTVNewsCheck: Nexstar Broadcasting Enters Into Definitive Agreements With Marshall Broadcasting Group
For Sale Of Three Full-Powered Network Affiliated Stations
http://www.tvnewscheck.com/article/76844/nbc-boosts-buildup-for-belmont-stakes
-- Marshall to Launch New Local News and Sports Programming at the Stations as well as Minority Oriented Public Affairs Programming in Each Market --Nexstar Broadcasting Group, Inc. announced that it entered into definitive agreements with Marshall Broadcasting Group, Inc. ("MBG") for the sale of three network affiliated stations ("the stations") in three markets for $58.5 million. MBG intends to fund the station acquisitions through borrowings which Nexstar has agreed to guarantee.Fri, 06 Jun 2014 10:00:00 -0500http://www.tvnewscheck.com/article/76844/nbc-boosts-buildup-for-belmont-stakesNBC Boosts Buildup For Belmont Stakeshttp://www.tvnewscheck.com/article/76844/nbc-boosts-buildup-for-belmont-stakes
Viewership interest in the Belmont essentially doubles when there's a horse entered with the chance of becoming the first Triple Crown winner since Affirmed in 1978.Fri, 06 Jun 2014 09:00:00 -0500http://www.tvnewscheck.com/article/76844/nbc-boosts-buildup-for-belmont-stakesNielsen Families Become 'Framilies,' Ratings Giant Begins Registering Mobile Devices In TV Householdshttp://www.mediapost.com/publications/article/227053/nielsen-families-become-framilies-ratings-giant.html
Nielsen said the goal is to create a separate category of TV viewing via mobile devices, adding that tablet usage will no longer be included as part of its "PC bucket" and instead will be reported in their "own, new bucket."Fri, 06 Jun 2014 08:40:00 -0500http://www.mediapost.com/publications/article/227053/nielsen-families-become-framilies-ratings-giant.htmlTwitter Makes Watching TV Interactivehttp://www.mediapost.com/publications/article/227038/twitter-makes-watching-tv-interactive.html
The Nielsen report reveals who these viewers are that are Tweeting about TV, and who's seeing their Tweets; 36 million people sent Tweets about TV in the US in 2013 - 990 million Tweets were sent about TV in the US in 2013.Fri, 06 Jun 2014 08:26:00 -0500http://www.mediapost.com/publications/article/227038/twitter-makes-watching-tv-interactive.htmlTVNewsCheck: NBC Boosts Buildup For Belmont Stakeshttp://www.tvnewscheck.com/article/76844/nbc-boosts-buildup-for-belmont-stakes
Viewership interest in the Belmont essentially doubles when there's a horse entered with the chance of becoming the first Triple Crown winner since Affirmed in 1978.Fri, 06 Jun 2014 07:05:00 -0500http://www.tvnewscheck.com/article/76844/nbc-boosts-buildup-for-belmont-stakesTVNewsCheck: ABC Plunges Into TV Upfront Market http://www.tvnewscheck.com/link/76848/abc-plunges-into-tv-upfront-market/
Add ABC to the list of TV networks getting started in this year's upfront market. The Walt Disney outlet has begun conversations with advertisers and may even be doing a little business, according to an ad buyer and another person with knowledge of the pace of negotiations.Fri, 06 Jun 2014 07:00:00 -0500http://www.tvnewscheck.com/link/76848/abc-plunges-into-tv-upfront-market/Exclusive: CEA Survey Says--TV Set Remains Video Viewer of Choicehttp://www.broadcastingcable.com/news/currency/exclusive-cea-survey-says-tv-set-remains-video-viewer-choice/131585
TV remains the "key" viewer for video in U.S. homes, but that video is increasingly coming from the Internet, which is taking some toll on traditional distribution.Thu, 05 Jun 2014 15:00:00 -0500http://www.broadcastingcable.com/news/currency/exclusive-cea-survey-says-tv-set-remains-video-viewer-choice/131585NetNewsCheck: Cox Dayton Spawns Print-TV-Digital Reporterhttp://www.netnewscheck.com/article/34251/allmedia-journalist-fastest-growing-job
The all-media journalist is the fastest-growing job in a newsroom that brought Cox Media Group's print, television, radio and digital operations into one space and converged workflow in 2010. The AMJ also may have the widest ramifications for the profession at large as jobs disappear and individual responsibilities proliferate within newsrooms.Thu, 05 Jun 2014 08:00:00 -0500http://www.netnewscheck.com/article/34251/allmedia-journalist-fastest-growing-jobWith 2014 World Cup, Soccer Ascends to Role as Premier Ad Platformhttp://www.nytimes.com/2014/06/05/business/media/with-2014-world-cup-soccer-ascends-to-role-as-premier-ad-platform.html
Advertiser participation is robust for several reasons. One is the increasing interest in event television programs like sports because viewers are more likely to watch them live and see, rather than skip, the commercials.Thu, 05 Jun 2014 07:00:00 -0500http://www.nytimes.com/2014/06/05/business/media/with-2014-world-cup-soccer-ascends-to-role-as-premier-ad-platform.htmlEMMYS: 'True Detective', 'Fargo' & Other Hopefuls Continue TV's Rich Legacyhttp://www.deadline.com/2014/06/true-detective-fargo-under-the-dome-golden-age-of-tv-movie-talent-emmys/
"It's not like TV has suddenly become amazing and great -- it's always been amazing and great," declares Under The Dome executive producer Neal Baer.Thu, 05 Jun 2014 06:45:00 -0500http://www.deadline.com/2014/06/true-detective-fargo-under-the-dome-golden-age-of-tv-movie-talent-emmys/U.S. Ad Rev Forecast To Hit $247 Billion By 2018http://www.mediapost.com/publications/article/227275/us-ad-rev-forecast-to-hit-247-billion-by-2018.html
The study by PwC says Television advertising will continue to be the largest segment -- looking to grow at a 4.3% annual rate over four years, currently at $77.7 billion.Wed, 04 Jun 2014 14:00:00 -0500http://www.mediapost.com/publications/article/227275/us-ad-rev-forecast-to-hit-247-billion-by-2018.htmlConsumers Have Reached Price Limit, But Cord Cutting Isn't a Problem Yet, Panel Says
http://www.fiercecable.com/story/consumers-have-reached-price-limit-cord-cutting-isnt-problem-yet-panel-says/2014-06-03
A group of top media industry research analysts told a Silicon Valley conference panel that cord cutting is indeed occurring, but only on small levels and that consumers "have reached their limits" in terms of pay-TV pricing.Wed, 04 Jun 2014 13:00:00 -0500http://www.fiercecable.com/story/consumers-have-reached-price-limit-cord-cutting-isnt-problem-yet-panel-says/2014-06-03TV Shows Get Longer Window on Paid Adshttp://online.wsj.com/articles/tv-shows-get-longer-window-on-paid-ads-1401830654
Broadcasters reach deal to measure a show's viewership over seven-day period.Wed, 04 Jun 2014 10:05:00 -0500http://online.wsj.com/articles/tv-shows-get-longer-window-on-paid-ads-1401830654Sports Fans View Cross-Platform, TV Still Topshttp://www.mediapost.com/publications/article/227172/sports-fans-view-cross-platform-tv-still-tops.html
Nearly 96% of U.S. sports fans use TV to get content -- and just over a third of those pay to watch sports on TV in 2014.Wed, 04 Jun 2014 10:00:00 -0500http://www.mediapost.com/publications/article/227172/sports-fans-view-cross-platform-tv-still-tops.htmlWhy Mobile Video Is Driving the Push for Cross-Platform Measurementhttp://adage.com/article/datadriven-marketing/mobile-drives-push-cross-platform-video-measurement/293411/
Nielsen's Megan Clarken discusses cross-platform measurement and GRPs.Wed, 04 Jun 2014 09:00:00 -0500http://adage.com/article/datadriven-marketing/mobile-drives-push-cross-platform-video-measurement/293411/U.S. Auto Sales Hit 9-Year High In May http://www.tvnewscheck.com/article/76774/us-auto-sales-hit-9year-high-iin-may
DETROIT - Brisk demand for SUVs and pickup trucks - and five sunny weekends - pushed U.S. auto sales to a nine-year high in May. Chrysler, Nissan, and Toyota all reported double-digit sales gains over last May.Wed, 04 Jun 2014 08:18:00 -0500http://www.tvnewscheck.com/article/76774/us-auto-sales-hit-9year-high-iin-mayTVNewsCheck: Sinclair Plan Shot Down By FCC Fine Printhttp://www.tvnewscheck.com/article/76764/sinclair-plan-shot-down-by-fcc-fine-print
The FCC has all but slammed the door on a broadcast industry proposal that could have made it easier for TV station groups to introduce a new advanced television standard in the U.S., broadcast industry.Wed, 04 Jun 2014 07:15:00 -0500http://www.tvnewscheck.com/article/76764/sinclair-plan-shot-down-by-fcc-fine-printTVNewsCheck: Gannett: Social Plus TV To Drive Programminghttp://www.tvnewscheck.com/article/76781/gannett-social-plus-tv-to-drive-programming
"There's an opportunity for us and other broadcasters to take advantage of the organic relationship between social media and television. The majority of our viewers have an Internet-enabled device within three feet of them when they are watching television." -Gannett President David LougeeWed, 04 Jun 2014 07:00:00 -0500http://www.tvnewscheck.com/article/76781/gannett-social-plus-tv-to-drive-programmingGannett: Social Plus TV To Drive Programminghttp://www.tvnewscheck.com/article/76781/gannett-social-plus-tv-to-drive-programming
"There's an opportunity for us and other broadcasters to take advantage of the organic relationship between social media and television. The majority of our viewers have an Internet-enabled device within three feet of them when they are watching television." -Gannett President David LougeeWed, 04 Jun 2014 07:00:00 -0500http://www.tvnewscheck.com/article/76781/gannett-social-plus-tv-to-drive-programmingTVNewsCheck: Steep Workflow Challenges At Cox Daytonhttp://www.netnewscheck.com/article/34203/steep-workflow-challenges-at-cox-dayton
A recent reorganization of the newsroom has 70% of Cox Media Group's staff working together on multimedia, just three years after newspaper, TV, radio and digital operations were combined. This Digital Deep Dive special report looks at the bold steps CMG has taken.Tue, 03 Jun 2014 11:00:00 -0500http://www.netnewscheck.com/article/34203/steep-workflow-challenges-at-cox-daytonHealthcare Advertising Gold Mine For TVhttp://ftp.media.radcity.net/ZSND/issues/June2014/S6167.pdf
"The Affordable Care Act [ACA] has been an unprecedented event in U.S. television advertising," said Elizabeth Wilner, SVP, Kantar Media Intelligence, as the tally approaches the billion dollar mark.Tue, 03 Jun 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/June2014/S6167.pdfTV by the Numbers: Bounce TV Grows Primetime Adults 25-54 Delivery by 74%, and Adults 18-49 by 67% in Mayhttp://tvbythenumbers.zap2it.com/2014/06/02/bounce-tv-grows-primetime-adults-25-54-delivery-by-74-and-adults-18-49-by-67-in-may/269571/
Bounce TV, the nation's fast-growing and only broadcast television network for African Americans, continued to rack up massive ratings and viewership gains in all key demographics across all dayparts in the just-completed May ratings period.Tue, 03 Jun 2014 08:47:00 -0500http://tvbythenumbers.zap2it.com/2014/06/02/bounce-tv-grows-primetime-adults-25-54-delivery-by-74-and-adults-18-49-by-67-in-may/269571/Bounce TV Grows Primetime Adults 25-54 Delivery by 74%, and Adults 18-49 by 67% in Mayhttp://tvbythenumbers.zap2it.com/2014/06/02/bounce-tv-grows-primetime-adults-25-54-delivery-by-74-and-adults-18-49-by-67-in-may/269571/
Bounce TV, the nation's fast-growing and only broadcast television network for African Americans, continued to rack up massive ratings and viewership gains in all key demographics across all dayparts in the just-completed May ratings period.Tue, 03 Jun 2014 08:05:00 -0500http://tvbythenumbers.zap2it.com/2014/06/02/bounce-tv-grows-primetime-adults-25-54-delivery-by-74-and-adults-18-49-by-67-in-may/269571/This Year's Stanley Cup Finals Will Be Big For Marketershttp://blogs.wsj.com/cmo/2014/06/02/why-marketers-are-looking-for-stanley-cup/
The Stanley Cup finals, to be broadcast by the Peacock Network, will pit two big market team against each other: the Kings versus the New York Rangers.Mon, 02 Jun 2014 16:15:00 -0500http://blogs.wsj.com/cmo/2014/06/02/why-marketers-are-looking-for-stanley-cup/GroupM Agrees to Use C7 In Upfronthttp://www.broadcastingcable.com/news/currency/groupm-agrees-use-c7-upfront/131497
GroupM has agreed with the Big Four broadcast networks to do a major portion of its primetime entertainment ad buying for the 2014-15 television season using C7--live-plus-seven-day viewing--as the negotiating currency.Mon, 02 Jun 2014 13:40:00 -0500http://www.broadcastingcable.com/news/currency/groupm-agrees-use-c7-upfront/131497"Raw Travel" on Broadcast TV in 81% of U.S.http://www.tvb.org/media/file/Raw_Travel_Firm_Go_Season2.pdf
Successful 1st season leads to big growth spurt for syndication's only authentic travel show.Mon, 02 Jun 2014 09:00:00 -0500http://www.tvb.org/media/file/Raw_Travel_Firm_Go_Season2.pdfU.S. Ad Market Forecast To Spike 6.2% In 2014http://www.mediapost.com/publications/article/226968/us-ad-market-forecast-to-spike-62-in-2014.html
The U.S. advertising market will continue to have a strong year -- thanks to strong first-quarter gains, especially from NBC's Sochi Olympics.Mon, 02 Jun 2014 08:00:00 -0500http://www.mediapost.com/publications/article/226968/us-ad-market-forecast-to-spike-62-in-2014.htmlSolid Starts for ABC and NBC Weekend Showshttp://www.medialifemagazine.com/solid-starts-new-weekend-abc-nbc-shows/
ABC's "Sing Your Face Off" and NBC's "Crossbones" both improved on their timeslot averages.Mon, 02 Jun 2014 08:00:00 -0500http://www.medialifemagazine.com/solid-starts-new-weekend-abc-nbc-shows/TV Networks Command Double-Digit Web Traffic Growth in Marchhttp://ajr.org/2014/05/21/tv-networks-command-double-digit-web-traffic-growth-march/
A third of the top 15 news and information Internet properties in March were owned by TV networks, and all five saw double-digit traffic growth since the same month last year.Fri, 30 May 2014 09:18:00 -0500http://ajr.org/2014/05/21/tv-networks-command-double-digit-web-traffic-growth-march/How Google Defines 'Mobile' - Or Doesn'thttp://www.mediapost.com/publications/article/226555/how-google-defines-mobile-or-doesnt.html?edition=73149
"Because users will increasingly view ads and make purchase decisions on and across multiple devices, our view of revenue is similarly device-agnostic" - Google letter to SECFri, 30 May 2014 09:00:00 -0500http://www.mediapost.com/publications/article/226555/how-google-defines-mobile-or-doesnt.html?edition=73149Chicago: Retailers Rev Up TV Spendinghttp://www.medialifemagazine.com/chicago-retailers-rev-tv-spending/
A boost in retail spending is helping keep the Chicago media market healthy in 2014, while political spending is also contributing to tightening inventory and rising prices.Fri, 30 May 2014 07:00:00 -0500http://www.medialifemagazine.com/chicago-retailers-rev-tv-spending/Study: Most Cord-Cutters Are Happy They Did Ithttp://www.broadcastingcable.com/news/technology/study-most-cord-cutters-are-happy-they-did-it/131413
About 84% of cord-cutters are "at least somewhat happy with their decision," while 37% said they're so happy that they have no plans to ever return to a traditional pay-TV service, nScreenMedia found in a new study that surveyed 1,000 U.S. adults with broadband access.Thu, 29 May 2014 09:50:00 -0500http://www.broadcastingcable.com/news/technology/study-most-cord-cutters-are-happy-they-did-it/131413More Health Insurers To Markethttp://ftp.media.radcity.net/ZSND/issues/May2014/C1929.pdf#page=2
"Insurers continue to see this as a good business opportunity," Larry Levitt of the Kaiser Family Foundation told The New York Times.Thu, 29 May 2014 09:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2014/C1929.pdf#page=2LIN Media: LIN Media Announces 2014 Minority Broadcast and Digital Scholarship Recipientshttp://www.tvb.org/media/file/LIN-Media_Announcement_5-2014.pdf
LIN Media LLC announced N'Deea Lee as the recipient of its 2014 Minority Broadcast Scholarship and Training Program and Preston Yeung as the recipient of its 2014 Minority Digital Scholarship and Training Program. LIN Media's Minority Scholarship and Training Program is an integral part of the Company's strategy to strengthen its talent base and deepen connections within its local communities by building on the cultural diversity of its workforce.Thu, 29 May 2014 08:15:00 -0500http://www.tvb.org/media/file/LIN-Media_Announcement_5-2014.pdfHouse Democrats' Campaign Committee Tells TV Stations to Save $44m in Ad Time for Fallhttp://www.usnews.com/news/politics/articles/2014/05/29/house-democrats-campaign-arm-reserves-44m-in-ads
The almost $44 million in advertising requests - or $1.2 million per race - are the largest ever from the committee and the biggest so far this election year from a party-run campaign committee.Thu, 29 May 2014 08:00:00 -0500http://www.usnews.com/news/politics/articles/2014/05/29/house-democrats-campaign-arm-reserves-44m-in-adsNielsen To Increase Sample Sizes In Local TV Marketshttp://www.multichannel.com/nielsen-increase-sample-sizes-local-tv-markets/374802
46 markets will see 30%-50% rise in metered homes by 2015 -- ratings leader hopes to add stability to ratings by adding homes to the sample base.Thu, 29 May 2014 08:00:00 -0500http://www.multichannel.com/nielsen-increase-sample-sizes-local-tv-markets/374802The Big Trends on Broadcast this Summerhttp://www.medialifemagazine.com/big-trends-broadcast-summer/
Big Five have more scripted series following success of 'Dome.' The biggest hit of last summer has sparked the biggest trend on broadcast this summer: Scripted programming.Wed, 28 May 2014 08:00:00 -0500http://www.medialifemagazine.com/big-trends-broadcast-summer/TVNewsCheck: Media General Training Brings Social Uptickhttp://www.netnewscheck.com/article/34118/media-general-training-brings-social-uptick
Putting photos on Facebook posts and linking to stories in tweets may seem like Intro to Social Media for a newsroom, but Media General is finding that giving staffers a bit of formal training in those kind of site-specific maneuvers is paying off big.Wed, 28 May 2014 07:15:00 -0500http://www.netnewscheck.com/article/34118/media-general-training-brings-social-uptickTV Everywhere Users Watch More TVhttp://ftp.media.radcity.net/ZSND/issues/May2014/S3496.pdf
New research by Viacom shows that the majority of users agree that TVE is additive to the TV viewing experience. Since they began using TVE apps and sites, 64% report watching more TV overall.Tue, 27 May 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2014/S3496.pdfTelevising Sizzling Meat to Bump Up Sales of a Brisket Sandwichhttp://www.nytimes.com/2014/05/23/business/media/televising-sizzling-meat-to-bump-up-sales-of-a-brisket-sandwich.html?_r=1
To promote its Smokehouse Brisket Sandwich, the brand filmed a brisket being smoked for 13 hours at the smokehouse in Texas that cures Arby's brisket, shattering the 60 minute record for the longest television commercial.Fri, 23 May 2014 11:50:00 -0500http://www.nytimes.com/2014/05/23/business/media/televising-sizzling-meat-to-bump-up-sales-of-a-brisket-sandwich.html?_r=1J&J Moves $1 Billion U.S. Media Buying Business to OMDhttp://adage.com/article/agency-news/j-j-moves-1billion-u-s-media-buying-omd/293396/
Shift marks first major win for holding company since Publicis breakup.Fri, 23 May 2014 11:15:00 -0500http://adage.com/article/agency-news/j-j-moves-1billion-u-s-media-buying-omd/293396/ Viewers' TV Time Affects How Advertisers Dish Dollars http://www.nielsen.com/us/en/newswire/2014/viewers-tv-time-affects-how-advertisers-dish-dollars.html
In the U.S., people watched an average of 155 hours of traditional TV a month during the fourth quarter of 2013. For perspective, that's 21 percent, or five hours of your day!Fri, 23 May 2014 09:05:00 -0500http://www.nielsen.com/us/en/newswire/2014/viewers-tv-time-affects-how-advertisers-dish-dollars.htmlSummer TV Gets Serioushttp://online.wsj.com/news/articles/SB10001424052702303480304579576003860293882
TV Networks aren't waiting for fall to release big new shows. A look at the season ahead.Fri, 23 May 2014 08:00:00 -0500http://online.wsj.com/news/articles/SB10001424052702303480304579576003860293882Nielsen's Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TVhttp://techcrunch.com/2014/05/19/nielsens-twitter-tv-ratings-now-identify-the-age-and-gender-of-those-tweeting-about-tv-or-just-lurking/
This new feature, delivered overnight for over 250 U.S. TV networks, will allow the industry to identify the age & gender of those who are tweeting about various TV shows & events, as well as those who are viewing those tweets.Thu, 22 May 2014 09:00:00 -0500http://techcrunch.com/2014/05/19/nielsens-twitter-tv-ratings-now-identify-the-age-and-gender-of-those-tweeting-about-tv-or-just-lurking/TVNewsCheck: Big Deals = Big Changes In Station Groupshttp://www.tvnewscheck.com/article/76469/big-deals--big-changes-in-station-groups
The past 12 months have seen a frenzy of station acquisitions among the biggest television station group owners that resulted in five of last year's top 25 companies leaving the list through mergers. They are Allbritton, Belo, LIN, Local TV and Young.Thu, 22 May 2014 07:15:00 -0500http://www.tvnewscheck.com/article/76469/big-deals--big-changes-in-station-groupsHispanicAd.com:
2014 Post HISPANIC Upfront Television Guide [Report]http://hispanicad.com/el-blog/television/2014-post-hispanic-upfront-television-guide-report
The fastest growing Spanish language portfolio in the U.S.Wed, 21 May 2014 07:15:00 -0500http://hispanicad.com/el-blog/television/2014-post-hispanic-upfront-television-guide-reportHow Smart Media Planners Are Combining Video and Televisionhttp://www.adweek.com/brandshare/how-smart-media-planners-are-combining-video-and-television-157292
As advertisers chase consumers across an ever-expanding video landscape, data has become the most efficient way to allocate ad spend.Tue, 20 May 2014 15:00:00 -0500http://www.adweek.com/brandshare/how-smart-media-planners-are-combining-video-and-television-157292Weathercasters Grapple With Climate Changehttp://www.tvnewscheck.com/article/76450/weathercasters-grapple-with-climate-change
TV meteorologists and weathercasters -- a mix of local and network personalities including NBC's Al Roker -- met with White House administration top scientists to discuss climate change.Tue, 20 May 2014 14:00:00 -0500http://www.tvnewscheck.com/article/76450/weathercasters-grapple-with-climate-changeCompetitive Infohttp://ftp.media.radcity.net/ZSND/issues/May2014/S1685.pdf#page=3
The e-tailing group reveals that just 1% of traffic to retailers' websites came from social networks and media.Tue, 20 May 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2014/S1685.pdf#page=3Looking for a Sure Thing in the Belmont Stakes? Bet on NBChttp://www.nytimes.com/2014/05/20/sports/looking-for-a-sure-thing-in-the-belmont-stakes-bet-on-nbc.html?_r=0
As California Chrome heads into the Belmont Stakes on June 7, with victories in the Derby and the Preakness, NBC has its fourth chance to televise a Triple Crown winner.Tue, 20 May 2014 08:00:00 -0500http://www.nytimes.com/2014/05/20/sports/looking-for-a-sure-thing-in-the-belmont-stakes-bet-on-nbc.html?_r=0Spots 'n Dots: Nexstar Expands Digital Portfoliohttp://ftp.media.radcity.net/ZSND/issues/May2014/S1685.pdf#page=3
Nexstar Broadcasting Group has acquired the stock of Enterprise Technology Group (ETG), a provider of cloud-based content management, engagement and monetization solutions.Tue, 20 May 2014 08:00:00 -0500http://ftp.media.radcity.net/ZSND/issues/May2014/S1685.pdf#page=3Portland: Blazers Give TV a Bouncehttp://www.medialifemagazine.com/portland-blazers-give-tv-bounce/
The Portland Trail Blazers' run in the NBA playoffs ended in the second round of the playoffs last week, but they did provide a nice jolt to an already healthy media market.Mon, 19 May 2014 09:00:00 -0500http://www.medialifemagazine.com/portland-blazers-give-tv-bounce/"Shiny Object Syndrome" on the Wane http://rbr.com/shiny-object-syndrome-on-the-wane/
It appears some in the press who've been infected with "shiny object syndrome" have finally put on their Foster Grants and are now beginning to see the light.Mon, 19 May 2014 08:00:00 -0500http://rbr.com/shiny-object-syndrome-on-the-wane/$,$$$,$$$,$$$: Is the Billion Dollar Political Donor Around the Corner?http://www.cnbc.com/id/101676377
"As mind-boggling as that seems, a billion-dollar donor is only a matter of time," said Sheila Krumholz, executive director for the Center for Responsive Politics, a watchdog group that tracks political contributions.Fri, 16 May 2014 14:55:00 -0500http://www.cnbc.com/id/101676377Study: Political TV Ads on Health Law Total $445Mhttp://abcnews.go.com/Politics/wireStory/study-political-tv-ads-health-law-total-445m-23747964
The report, released by nonpartisan analysts Kantar Media CMAG, estimates that $445 million was spent on political TV ads mentioning the law since the enactment of the Affordable Care Act in 2010.Fri, 16 May 2014 14:00:00 -0500http://abcnews.go.com/Politics/wireStory/study-political-tv-ads-health-law-total-445m-23747964ABC Steps Into First-Ever Programmatic Video Trial For 2014 Up