Introduction

Since time immemorial, Venus has delivered splendid real estate creations and some of the finest lifestyle spaces.

They believe not just in tradition, but innovation that complements our timeless structures applauded by the industry. Their core values of business ethics, customer focus, and total quality has made them a formidable business house and also everyone’s favorite. Their Landmark creations have won them not only accolades but have also earned them creative awards at GIHED too. They have been the proud recipient of ISO 14001:2004 Certification for Environmental Management and ISO 9001:2008 Certification for Management Processes.

They believe in enhancing contentment through high amenities, through value addition to comfort and global standards of safety.

Challenges

Being a digital media agency, Insomniacs understands the importance of a strong digital presence. In today’s world, the image of a brand and its impact relies almost entirely on its online presence. When the targeted audience successfully locates the brand online, it automatically increases the trust in the brand. One of the major problems faced by Insomniacs when it came to dealing with Venus Lifespace Creators was that they had very poor Social Media Presence. With regards to two-tier cities, they had very low engagement on SMM platforms.

There was also a severe lack of synchronization between the ATL communication and their social media communication which posed as a serious threat to the audience reception of the brand and their running campaigns. The overall hygiene of the social media handles and content required some ablution. Brand positioning wasn’t taken care of in the Social Media platforms. Their Facebook page had very typical postings of their projects which were not saying anything about the brand.

What We Did?

We started with 2 projects Venus Ivy and Venus Pahel. Venus Pahel was targeted towards the mid-segment crowd and the goal was to establish a lead generation campaign which will assure conversions and leads.

The second project was Venus Ivy which was catering to the Elite and luxury clients. The entire communication of Venus Ivy was channelized to cater to the targeted audience. Ivy was established as the most elite project of Ahmedabad. Pahel was backed by sound financial offering for people of Vadodara, Ahmedabad and Surat for investment purposes. We also helped them establish one to one connect with their consumer through our call center services. Helping them reach out to their customers on real time basis.

While we were running these two campaigns the team was parallelly working on brand image personification in the digital platforms. The entire brand image was transformed in all the social media platforms, and it managed to achieve a better audience trust and reception. During these two campaigns, we saw a spillover of few leads on other projects like Venus Park Heights.