Basically, CheapyD challenged his users to get a made-up rumor they created and posted on the CAG forums linked to a major blog. The main point of the challenge was to show the silliness of the major blogs relying on a single unknown forum poster for their news.

Brian states that this move by CAG has damaged its credibility, but I think it just highlights how uncredible a place like Kataku is (hiding behind the term rumor to often). CheapyD did not post the rumor, it was a user from the forum.

I find this thing incredibly funny, for a number of reasons (mainly because Brian is taking it very seriously in the comments on his site).