During the pilot, the rapidly growing problem of “digital addiction” was addressed. After three days of heavy brainstorming, rapid prototyping, testing assumptions and little sleep, the “Senang” concept was presented. Senang is Indonesian for “happy” – and that’s exactly what the app, object and campaign are designed to make you feel. So quit watching Pharrell and become Senang!

Also, we finished the secret vault for Navid Nuur, hidden somewhere in an unidentified marble cave. Let’s go there sometime!