Thursday, July 10, 2008

Perfect Market, Inc. is a marketing services company that helps online publishers monetize their large libraries of archived content

What Company Is Offering:Perfect Market, Inc. is a marketing services company that helps online publishers monetize their large libraries of archived content with little or no risk to the publisher. The company applies proprietary processes to this problem, including cutting edge economics, natural language and machine learning algorithms. The Perfect Market solution fully complements existing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs by delivering underutilized web archives to end-users and advertisers. By bringing to light valuable content that might not otherwise be found, Perfect Market improves the search experience for end-users, provides targeted impressions to advertisers and brings new revenue to the publisher's bottom line. Lead investors include Idealab, Trinity Ventures, Rustic Canyon and Square 1 Bank.

How Much They Got From VCs:

Perfect Market, Inc., a marketing services firm for publishers that specializes in "lighting up" underutilized content and creating additional revenue from these assets, announced today that it has raised $15.6 million in new venture funding. The financing is from Trinity Ventures, based in Menlo Park, CA and Rustic Canyon Partners of Santa Monica, CA, with additional participation from Square 1 Bank and founding investor Idealab of Pasadena, CA. The new funds will be used for company operations and to further the company?s product development initiatives. Larry Orr of Trinity Ventures and Nate Redmond of Rustic Canyon Partners have joined the company?s board of directors.

With their large libraries, content publishers, particularly publishers with an offline presence, have been sitting on a potential goldmine of ad revenue, but have lacked an efficient and meaningful way of driving traffic to and monetizing this underutilized content. Perfect Market has developed a potent blend of technical and economic intelligence to address this problem and provides publishers with a simple way to extract additional value from their existing libraries. By exposing publisher content to a wider audience, Perfect Market?s service brings the web searcher high value, branded content that was difficult or impossible to find previously.