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Who was Ninette?

A few years ago I spotted a series of rather simple, yet wonderful adverts that appeared in several theatre programmes from the early 1920s for the fashion house of Ninette. With two outlets in London at 47 Cranbourne Street and 79 Shaftesbury Avenue, Ninette was rather well placed. But who was Ninette? At first, all attempts to locate any further information were elusive, so who was behind this rather wonderful British fashion house that flourished in the Jazz Age but now completely forgotten?
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