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Features and Benefits

Astaxanthin - a Superstar Carotene

Astaxanthin belongs to the carotene family of phytonutrients (nutrients found in
plants). Similar in nature to the more familiar beta carotene, astaxanthin has
unique properties that deliver a host of benefits to the body.* In particular,
the molecular structure of astaxanthin gives it an exceptional ability to
bolster our antioxidant defenses against excess free radicals.* Astaxanthin
helps shield fatty components of cell membranes from oxidation (referred to as
"lipid peroxidation"). This important property makes astaxanthin a highly
beneficial carotene for cardiovascular health, which relies on maintenance of
healthy cell membranes.*

Astaxanthin - Up To 6,000 Times More Powerful Than Vitamin C∞

The Astaxanthin featured in AstaFX® is patented, or has patents pending, for
applications in multiple areas of health including muscle endurance, skin health, vision, immune function and cardiovascular health. Astaxanthin is
superior to many other antioxidants, up to 6,000 times more powerful than
Vitamin C∞. An increasing body of research shows how Astaxanthin can be used to
support skin health, vision, cardiovascular health and many other important
areas of health.* Purity’s unique AstaFX® is one of the most innovative and
bioavailable Astaxanthin products on the market today.

AstaFX® - Astaxanthin Super Formula

Over the last 20 years, published research and human clinicals have
demonstrated the dynamic antioxidant properties and important health related
benefits of Astaxanthin as a dietary supplement.* Astaxanthin, a
carotene that gives wild salmon its appealing orange color, is poised to become
the next "Superstar Antioxidant." A close relative of the more familiar Beta
Carotene and Lutein, Astaxanthin is vastly more powerful at knocking out free
radicals, those infamous rogue molecules that prowl around the body, leaving
damaged cells and tissues in their wake.

AstaFX® — Scientifically Tested Benefits

AstaFX® doesn’t just contain Astaxanthin; it exclusively blends AstaREAL®, an
clinically tested Astaxanthin backed by multiple studies and patents with
tocotrienols, which are the most powerful form of Vitamin E for support of
cardiovascular health.* Clinical studies document the ability of AstaREAL®
to support: healthy energy levels, healthy skin, vision, muscle endurance
and recovery, immunity and circulation.*

AstaFX® — Skin Health Duo

Confirming discoveries made in skin cell research, a groundbreaking
placebo-controlled study in 2006 demonstrated that 4 mg per day of astaxanthin
offered significant support in the maintenance of youthful skin qualities, like
elasticity.* Combining Astaxanthin with Tocotrienols turns AstaFX into a skin
health duo. Tocotrienols have an affinity for the skin’s outer layer, and
in fact tocotrienols penetrate the skin’s layers more efficiently than
tocopherols.* The superior antioxidant activity of tocotrienols affords a
protective effect for maintaining healthy skin.* Tocotrienols are now recognized
for their skin health benefits, as documented by scientific studies.*

AstaFX® — For Your Eyes

Over two decades of research has led to some conclusions about the utility of
astaxanthin in supporting ocular health.* This is more important now than ever
before, when we realize that electronic devices with small screens and tiny
print are becoming more prevalent in daily life. Remarkably, clinical studies in
Japan have suggested specific visual benefits from astaxanthin supplementation--support
for ocular accommodation - especially for those who stare at screens
while at work.* Through its antioxidant properties, astaxanthin demonstrates a
protective effect on the retina.*

AstaFX® — Help for an Active Lifestyle

Astaxanthin in Purity’s AstaFX® formula not only provides support for normal
physiologic functions, it can also help you enjoy vigorous exercise more
comfortably.* In a human trial that built upon exercise science observations from
studies in mice, lactic acid buildup (which hinders performance) was
significantly lower in the group of runners who took astaxanthin before the
activity.*

AstaFX® Supports:

Healthy Skin*

Visual Health*

Cardiovascular Function*

Antioxidant Defense*

Healthy Aging*

Normal Immune Function*

Cellular Health— Protection Against Free Radicals*

Healthy Microcirculation*

Muscle Performance after Exercise*

Relieves Minor Occasional Eye Fatigue from Computer Use*

∞ As per Singlet Oxygen Quenching Activity

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Quality Assurance

To achieve the highest standard in specifications of
finished product, our manufacturer adheres to the highest quality
control measures, including: