This website or its third-party tools use cookies which are necessary to its functioning and required to improve your experience. By clicking the consent button, you agree to allow the site to use, collect and/or store cookies.

Special Announcement

Why I Created the Brand Experience Podcast

I’ve dreamt about it for years. I’ve spent countless hours developing plans, brainstorming, recording, going through iteration after iteration to create a podcast that I can be proud of. One that will I can grow with and help shape the future of BrandedWorld while delivering value to you, the listener.

I’ve been a huge fan of podcasts for the past several years. I have several favorites, which I’ve written about before and which I’ll be writing about more in the future. When I set out to create this podcast, my focus was on the brand experience the listener would have. Because of this, I developed specific criteria for each podcast episode to ensure that I would deliver the most value to my listeners. While these criteria may evolve in the future, they are the baseline for the creation of the podcast:

Podcast episodes to be approximately 20 minutes in length

Each podcast episode would have a bonus that can be downloaded to
extend the learning and apply the strategies discussed

Each episode must deliver actionable strategies that could be
implemented/adapted into a listener’s brand

Each topic should be tied back to the brand experience

Podcast Episodes to be Approximately 20 Minutes in Length

After listening to hundreds of podcast episodes, it became apparent that the ideal length is approximately 20 minutes. This is long enough to hold a listener’s attention, deliver great value, and not take up too much time.

Each Episode Would have a Bonus that can be Downloaded to Extend Learning

I love podcasts that deliver awesome training and insights. The podcasts that stand out to me are the ones that go the extra mile and offer free downloads to extend learning, add value, and allow the listener to take action on what they just heard.

When I set out to create the Brand Experience Podcast, having bonus content available to download was one of my top criteria. With each episode, you can download bonus content, available to ToolKit members in the dashboard.

Each Episode Must Deliver Actionable Strategies That Can Be Implemented

I love listening to podcasts of all varieties. For certain types of podcasts, such as ones that involve business strategy and training, I want to be able to come away from the episode with something tangible that I can implement in my own business. So, along with providing bonus content, a tangible PDF download, I’ve made it a goal to deliver action-packed strategies that you can take advantage of to build your unshakable brand.

Each Topic Should be Tied Back to the Brand Experience

I love to research a wide variety of topics that relate back to developing a memorable and scalable brand experience for the customer. This podcast will explore wide-ranging topics from the brand experience perspective. Look for guests from all walks of life all over the world in all different industries as we discuss the brand experience.

Goals absolutely critical in all aspects of ones life. They are especially important in business as they guide an organization on its critical path. Dreams are the fuel that ignite your imagination of what could be. Without dreams, life can be pretty bland. Without goals, you may never realize your dreams. The two are simply intwined.

Yet, for a lot of people, dreams often become elusive and some goals are never met. How can you break free of this?

The Difference Between Dreams and Goals

I am a huge fan of podcasts. I love the on-demand, personal, mobile aspects of podcasts. I also love the learning aspect, too. A lot of my inspiration comes from listening, no devouring, at least ten podcast episodes a day. I’d listen to more, but my iPhone is maxed out on space!

One of the podcasts I get a lot of value from is The Big Shift Podcast, hosted by Bill Baren. Bill motivates, inspires, and shares his experiences on success, failure, and how to better yourself in life and in business. After all, isn’t that what it’s all about?!

I recently listened/watched one of his episodes titled The Difference Between Dreams and Goals. It was uplifting, inspiring, entertaining, and educational at the same time. The big take away is that dreams are the fuel for goal setting. Once you set your goals, you can then break them down into actionable steps, which allows you to accomplish much more.

I encourage you to watch the episode, take in the information, and apply it to your business. Let me know what you think in the comments below.

Like this post? Share it via social media or with friends, family, and associates. Thank you!