When you buy beef, what are you concerned about? Take our poll on meat standards and see how your thoughts stack up with others. It’s often easy to forget that the burger, steak or drumstick on your plate was once an animal. How was that animal raised? How was it treated? Where did it come from? What did it eat? What about hormones and antibiotics? Was its growth artificially accelerated to get to market sooner and reduce feed cost?

At Whole Foods Market, we offer a lot of great products, and many of the companies who make them are doing amazing humanitarian works as well. We'd like to take a moment of your time to introduce you to two truly extraordinary vendors of ours: Three Sisters Cereal and Odwalla. These two companies are both doing their part to help with relief efforts in Haiti, each in their own unique way.

Let’s think backwards — to take the food movement forward. No, this isn’t an April Fool’s joke! Every bite has a story. If you don’t know the story behind your food, are you sure you want to eat it? Whether it’s a steak or a banana, your conscious food choices make a world of difference. Watch the video and check out Let’s Retake Our Plates.

About the Blog

Welcome to Whole Story, the official blog of Whole Foods Market.

As the world’s leading natural and organic grocer we’re all about healthy food and a healthy planet, and we've got bunches of passionate people in our community doing incredible things. Join in the conversation!