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Customers in region embrace big data visualization

28 August, 2013

More and more organisations are finding value in big data with SAS Visual Analytics, the in-memory solution announced in March to wide acclaim. Global customers and industry watchers quickly recognised the advanced graphic solution’s self-service data visualisation as the key to yielding valuable insight.

With the UAE in particular leading the GCC economic recovery, and with the IMF predicting a 3.6% year-on-year growth in 2013, this may present a shortfall of expertise of workers with deep analytical skills. The same is the case in the US, which faces a serious shortfall of such workers , according to the McKinsey Global Institute. This trend, plus corporate data rising 60% to 100% annually, has made SAS increasingly popular.

Employees with limited or no previous experience or skills in analytics can understand and benefit from the use of Visual Analytics, as all of the sophisticated, complex data is seamlessly integrated with a variety of user-friendly features such as on-the-fly predictions and scenarios, autocharting, ‘what does it mean’ pop-ups, and drag-and-drop capabilities.

“Anyone in the organization can use SAS Visual Analytics to derive insight from data, regardless of data size,” said Jim Davis, SAS Senior Vice President and Chief Marketing Officer. “With its easy to use interfaces, business users can parlay powerful analytics and reporting into full understanding of data relationships. Customers are sharing exploratory insights from SAS Visual Analytics among a wide range of information consumers, including executives, business users, data scientists, managers and analysts. Many SAS customers have said this is exactly the scalable visualization solution they sought,” he added.