Visual Identity

Marketing Automation

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Humans are hard wired to respond to stories, we have been sharing stories for over 40,000 years from Beowulf right up to Harry Potter. Stories have the power to inspire us, to enthrals and take on magical adventures. …

The way something looks, tells us how it works.
Once upon a time computers filled whole rooms. They were hulking great metal boxes bristling with dials, gauges and buttons. They hummed, clattered and whirred while the valves glowed.
Over time, machines have become smaller and more powerful, we …

Anyone can use design thinking to get extraordinary results.
When I was a young designer studying product design at Central St Martins, I came across what has become my favourite definitions of the subject of design.
Design is problem solving with flair.
If we take flair to mean stylishness and originality, it conveys the notion that its purpose is not …