Clarity, gloss help India cosmetics brand bloom

The cosmetics industry is growing rapidly in India&#44 and cosmetics companies in that country are beginning to grasp the importance that visual clarity and gloss play in package design.

By Jim George, Editor

One brand that “gets it” is New Delhi-based Vimal Plastics. It has introduced its own facial cleanser brand Rose Petals by Lotus Herbals a rose-scented pink-tinted liquid in high-gloss glass-like bottles holding 120 mL of product.

The container carries other benefits. The resin in the container retains the product aroma for an extended period of time and the container weight is about one-half the weight of an equivalent volume of glass potentially reducing shipping costs.

The clear-film label created by Lotus Herbal’s in-house design team is cold-glued onto the bottle providing a “no-label” appearance. Reliance Industries Ltd. created the polyolefin closure which was injection-molded by Vimal Plastics.