Passion for leather and respect for its tradition are the only meanings of Guidi's collection. He refuses the mass production logic being focused on his own independent research beyond all the tendencies.

Since 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo established “Conceria Guidi Rosellini” at Pescia in Tuscany. Here the art of leather tanning can be traced to the middle age, when a guild of tanners and shoemakers existed since XIV century.

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