“AHA" MOMENT:
For years and years, people around the world have been dealing with bitter coffee. In some instances, bitterness has entirely turned people away from drinking coffee altogether.

THE BIG IDEA:
Homecrest Coffee Roasters’ goal is to find the best direct trade coffee beans in the world and fresh-roast them to produce unique and flavorful roasts. Our fresh roasting method allows us to release natural flavors stored within the bean, resulting in coffees that are actually sweet, nutty, and even fruity. We want coffee drinkers to experience not only the roast, but the origins of the coffee as well.

WHY THIS IDEA IS BETTER THAN THE REST:
In addition to roasting fresher and better tasting coffees, by using direct trade we are helping the farmer as well. Direct trade coffees eliminate these problems by allowing us to purchase directly from the farmer. Many direct trade coffees are invited to the Cup of Excellence competitions, which is the "Oscars" of coffee. The winners are rewarded for their coffee which doesn't just help the farmer, but their community as well.

THE SKY'S THE LIMIT:
With funds raised, Homecrest Coffee Roasters will be investing in a new coffee roaster.