Harnessing “big data” with advanced analytics can provide actionable insights that help Chief Marketing Officers (CMOs) drive highly targeted marketing campaigns. Yet surprisingly, more than half of CMOs say big data doesn’t factor into their marketing decisions. Many say the main reason they don’t use big data is because their organization doesn’t have the right […]

Effective marketing often relies on competitive analysis and consumer research to help identify unmet needs and craft targeted strategies. For Chief Marketing Officers in mortgage, publicly available data compiled through the Home Mortgage Disclosure Act (HMDA) and U.S. Census Bureau can provide a powerful launch point for developing a deeper understanding of their markets and […]

With increasing competition to retain customers, build brand loyalty, and attract new business, companies of all types are seeking ways to sharpen their focus on the customer experience. Success often relies on having a deep understanding of your customers across every touch point –and that involves listening. That’s where an effective Voice of the […]

Big Data analysis has been opening up big opportunities for improving targeted marketing to consumers. But how is it affecting their perceptions of privacy? In a recent article in American Banker, Beyond the Arc CEO Steven Ramirez noted that simply having huge amounts of customer data doesn’t necessarily drive greater marketing effectiveness – it’s all […]

In today’s highly competitive markets, consumers demand real value and exceptional experiences in return for brand loyalty. Businesses need to continuously raise the bar on how well they understand the customer and meet their needs. This becomes more challenging as technology and social business are evolving rapidly, which means organizations need to adapt quickly as […]

Your business already gathers a large amount of data—why not put it to work for you? Predictive analytics mines your data to provide a robust, comprehensive view of your customer experience. Imagine identifying positive trends you can leverage to increase profitability, or uncovering emerging issues so you can reduce risk with early preventive action. […]

With anytime online access and mobile capabilities, banking is becoming more convenient than ever. We can manage our accounts from anywhere we are, transfer money via text message, and make a deposit with just a snapshot of a check. As convenience is evolving to meet consumer demands, financial institutions face greater challenges to compete in […]

With unprecedented access to numerous competing brands, consumers are more empowered than ever. It’s no longer enough to sell a good product or service; your customers want personalized solutions. But how do you match the right offers to the right customers for more profitable results? With predictive analytics, you can leverage multiple data sources to […]

Last week, the Consumer Financial Protection Bureau (CFPB) turned 3 years old. When the CFPB launched in July 2011, it wasn’t clear what power this regulatory progeny of the Dodd Frank Act would wield. Today, there is no doubt about the agency’s authority. With 9 products in its ever-increasing purview, the CFPB now hosts […]