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Saturday, May 09, 2009

What the RIAA and MPAA could learn John Stewart

Not so long ago clips from the Daily Show began to appear on YouTube. Stewart could have brought lawsuits, he could have railed against thieves on his show, instead he did something very intelligent, he adjusted his business model. The Daily Show now has all their video clips on their site with commercials. Stewart treated the YouTubers as a de facto focus group/test market.

Now instead of litigation draining their purse, Comedy Central has an additional revenue stream. I don’t have any use for content thieves; but clearly there are more intelligent responses than litigation.