SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimising your content for words people use. However, [...]

As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted. Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A [...]

Is readability a 'ranking factor'? Marieke discusses this question and how to actually recognise if your content is easy and pleasant to read. She gives you tips on improving your readability, as does our SEO copywriting course! Another question: why don't all the popular sites have video backgrounds? We'll tell you why, and why we think [...]

You’ve heard it all before: ‘What do you mean you don’t have a Facebook page?’ ‘Did you just say you don’t have Instagram?’ ‘Wait… You’re not on Twitter?” Social media is no longer a question of ‘should I?’ but rather ‘how should I?’ so jobactive has put together a list of 7 simple tips that will help you on your [...]

By Mark Bergen Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers. Alphabet Inc’s Google Cloud sells a package of office software, called G Suite, [...]

By Don Peppers (LINKEDIN) Customer loyalty is not easy to achieve, especially in any kind of competitive business category. After all, imitation is the sincerest form of competition. Analysis shows that merely satisfying customers is not sufficient to generate loyalty, because the world is full of perfectly functional companies like yours that are every bit as capable of [...]

By Rose Leadem (ENTREPRENEUR MEDIA) Social media plays a valuable role in marketing, sales, branding and more. That’s why it’s vital for your company to keep up with new social media channels and constantly evolving practices. Knowing who your target audience is and what the best times to post are key components toward an effective social media strategy. Start by conducting [...]