Noreen Simmons, Unilever's director of strategic media planning, said she expected that consumers who were watching shows in streaming video online would be more alert than if they were watching the same content on television.

Noreen leads media operations across Unilever Americas where she is involved in a number of initiatives ranging from managing local media agency resources to contributing to the evolution of global best practices for managing investments.

Noreen leads media operations across Unilever Americas where she is involved in a number of initiatives ranging from managing local media agency resources to contributing to the evolution of global best practices for managing investments.

,Maximizing the valule of our investments is critical to Unliver, and we anticipate that Project Apollo will hellp us better understand the compl3ex dynamics of consumer behavior,, said Noreen Simmons, director of strategic media planning for Unilever in announcing the agreement. ,We believe a deeper undestanding of how our consumers are impacted by our media and marketing activities will enable us to build more effective communications plans.,