Luxury Portfolio Whitepapers

Luxury Portfolio International™ provides authoritative research on the affluent market. Luxury Portfolio Whitepapers investigate current luxury trends and what it takes to create win-win scenarios in top-tier markets.

Luxury Portfolio International® unveiled the latest White Paper, entitled The New Rules of Luxury Living. Published in conjunction with our research partners YouGov, this decade-long study of affluent people looks to uncover the truth about how they live, work and play in and around the world of luxury. The research includes more than 6,000 interviews carried out online, plus in-person focus groups that provided direct consumer feedback. Dr. Jim Taylor and Chandler Mount of YouGov are well known experts in the field of luxury branding and marketing and have written this paper for those with an interest in understanding the new rules of luxury.

This white paper focuses on the latest research on successful families by the experts in the field of affluent consumer research, Dr. Jim Taylor and Chandler Mount of YouGov (formerly Harrison Group, Inc). They draw insights from a decade-long examination of the world’s elite consumers, based on data from The Survey of Affluence and Wealth: 2014, an annual study produced by research firm YouGov and media company Time Inc. The study interviews consumers in the top 10% in a dozen countries around the world spanning North America, Europe and Asia-Pacific.

Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World® has partnered with Harrison Group to author its latest white paper entitled “Young Affluents in a Digital World”. The latest research uncovers key findings behind today’s increasingly savvy online consumer, specifically in regards to the Young Affluent demographic, providing sophisticated insight exclusively for Luxury Portfolio members to leverage the evolving role of the salesperson in the digital age. The data in this report is sourced from the Survey of Affluence and Wealth in America, produced by Harrison Group and American Express Publishing (now part of the Affluent Media Group, a Division of Time, Inc.).