How Digital Is Shaping Auto Marketing

by James Green

Over the last several years, the U.S. auto industry has seen an immense rebound after the recession and bailouts of 2008. According to many volume forecasts, 16 million new vehicles will be sold in the U.S. in 2014. These sales predictions bode well for digital marketing budgets, as consumers will increasingly tap into digital technology to research and purchase new vehicles.Read the full article