Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all
actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and
education team and ensure the proper implementation of retail materials
(services, advice, etc.)Specific to CPD:
- Make recommendations on media, implement media and promotion plans and ensure
implementation of trade marketing plan