What’s Wrong With This Advertisement?

It seems like motorcycles, pretty women, and advertisements all go hand in hand. It can be downright misleading for the untrained who would easily be led to believe that every woman riding a motorcycle is rocking a 36-24-36 body, if they trusted the advertisements. Companies are slowly understanding the role of women in their advertisements can either make or break a campaign. Very slowly indeed.

I once wrote a post about Sleazy Motorcycle Ads which looked at marketing material from a handful of companies, and their depictions of women. In my opinion only one advertisement really shined:

To some Nina’s the cute girl next door on her motorcycle who doesn’t need sexual undertones to deliver a message. To the ATGATT freaks, Nina is sheer scum and will burn in hell for posing on a motorcycle helmetless. We all know what part of the human body opinions are most like.

When it comes to marketing and motorcycles, I thought trying to use sex to sell was my only pet peeve. I found a new one. Take a look at this and let me know in the comments… What’s Wrong With This Advertisement?

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YouMotorcycle is a lifestyle motorcycle blog to be appreciated by those who see motorcycling as a lifestyle and not simply a hobby, sport, or method of transportation. Most of the posts on the site are written by past and present motorcycle industry staff. We remain fiercely independent, innovative, and unconventional.
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13 comments

1. She forgot her helmet and gloves 2. She’s riding BACKWARDS… and NO HANDS 3. She failed to raise her side stand 4. Her boots don’t cover the ankle 5. Her purse isn’t safely stowed in her saddlebag 6. Should really have that hair tied up… to prevent wind-whipping 7. Doesn’t have her jacket done up 8. Needs to SMILE! Come on, girl!

I think that you should lighten up. The girl without a helmet is sitting still and the young lady in the Nieman Marcus ad is using the generic V-Twin as a chair. It might all be reprehensible if they were moving dressed like that or draped over the bikes in a leather bikini. Politically correct is one thing, uptight is another.

Or…..I give up. Is it that she has TWO right feet? Or that she’s got two different-colored socks on? Wait a minute…she’s not wearing ANY socks!! Is that it? (I haven’t flunked a test this badly since my shrink gave me the Rorschach after my “incident” last year!)

Oh…thank God! I’m OK to be let out in public again. (Although, my understanding is that in all such photoshoots, the talent handler…for the MOTORCYCLE, that is….makes sure there’s an appropriately sized piece of ‘mole-skin’ discretely positioned between any body-parts and any MACHINE parts…so as not to sully the equipment.)

She looks Twelve years old…..Too skinny to Ride at any Speed over Twenty Miles an Hour….Really??-High heels??…….And Look Closer, She has on ear rings That hang down to her collar, either Rip Off her ears in the Wind, or When/and if She Takes off Her helmet………….

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YouMotorcycle is for those who embrace motorcycling as a lifestyle. The articles are written by international riders and motorcycle industry professionals.

The site remains fiercely independent, innovative, and unconventional. Our goal is to showcase the best of the online motorcycle community, help new riders get into the sport, and inspire the world to get out on two.