The brown and blue aren’t really working for me. Blue isn’t an especially good color to use with food. In addition, there’s insufficient value contrast (relative lightness and darkness) between the two colors.

Other than what everyone else said which I agree with. Personally I think your logo would literally look better if you just used that bean(I think its a bean) in the middle and put your type around that.

Other than that I would say your typeface for “Glaze” doesn’t really match the feel of the logo or name. It feels very hard and jagged too me (even though the A is rounded). I would say the typeface you used for your “Donuts & Coffee” would look better in its place.

The brown and the blue also aren’t inviting either, the first thing I think about is shit, dry donuts, dry mouth, need water. And Im not saying that to insult you its just the first thing that comes to my mind. Try replacing it with the color of an actual glazed donut.

I appreciate your feedback. I just want to add that I don’t have a lot of experience and I’m very new to graphic design. There’s definitely a lot that I need to learn and I think I’ll just be scrapping this design as a whole because it isn’t as successful as I thought. Once again thank you.

I started out as a computer science major and after deciding to pursue graphic design I was unable to join the degree program so my degree is in general art. Everything I have learn I have self taught myself over the years so it’s been a bit of a challenge. There’s a lot of information online and it’s hard to know what’s right and wrong.

Jagged font doesn’t work around the donut. Other people have commented on the blue but I think a different shade, like more of a mint perhaps, could still work. Shadow on the inside of the donut without it being on the outside makes the design flat. I think you have the start of something, but it’s not there yet.

There’s something that could be done with the shapes of the donut and the coffee bean being similar that might be a direction you could take it.