The ultimate name style guide for NBN Co Ltd

Thought you understood the terminology behind the National Broadband Network? Bets are that you probably don’t even know what to call the name of the company.

Today, we look at the names that the company building the National Broadband Network uses and how confusing it can get:

Name

What it means?

NBN Co Limited

The actual (registered) company name for the company building the National Broadband Network

nbn

The trading name of NBN Co Limited. Refers to the company
(nbn must be in bold!)

nbn™

An occasionally acceptable way to refer to the company, NBN Co Limited.
(nbn must be in bold, ™ is not in bold)

nbn™

Refers to the products and services of nbn, and not the company.

NBN

Refers to the network that the company is building: the National Broadband Network

nbn co ltd

Another name that refers to the company NBN Co Limited that’s usually used in footers. Generally inconsistent usage

NBN Co

Used to refer to the company NBN Co Limited before the rebranding.

nbn spent $700,000 to rebrand their company late April, in a hope to “streamline” the brand. But in truth, it has probably caused more confusion than anything. Hopefully, this guide has helped clear up some of the ambiguities of calling the company.

I'm the author of jxeeno™ blog and co-founder of HSCninja.com. I'm a bit of an #NBN and public transport geek. You can normally find me juggling work and my studies at UNSW where I'm currently completing a degree in Geospatial Engineering.

omega

At least the logo as accurate in regards to FTTN. The further you are from the Node (the big blue dot) the slower your speeds (smaller dots and changing colours).