The 2011 Jeep Grand Cherokee is a really big deal for Chrysler. Not only is it the first product to launch since the Fiat takeover, but it needs to show the world that Chrysler is capable of making attractive, high-quality products, and that the brand is working to rebuild its image here in America. Thus, this first ad spot for the Grand Cherokee focuses on just that – telling the world that American manufacturing is getting back on track, and that Chrysler is working hard to build the best new products for the market.

We'll be driving the 2011 Grand Cherokee in the coming weeks, so stay tuned for a full report. In the meantime, hit the jump to not only watch the video of the new Jeep ad, but to read Chrysler's full press release explaining the new advertising campaign. High-res images of the new Grand Cherokee are available in the galleries below.

I must say this is the first car ad in quite a long time that has made me actually want to see more of the car and actually wish the ad itself was longer. The music and the way the whole ad unfolds was pretty inspiring, well done Chrysler.