What is the meta information?

Meta is the information that spiders use to show your information on the search engine results page(SERPs). You want to put the right information for this portion of your pages so that people will know what your page contains. Basically, it is like a summary of your page.

Here is how you can do it by bulk.

Go to the back-end of your WordPress site [http://yourdomain.com/wp-admin] and go to the titles and meadows page on the Yost tab

On that page, you will see two tabs: one that says title, and the other that says description.

This is what they are referring to:

Now that you have a visual of what it’s going to look like, make sure that the content that you write will entice readers to click on your page.

What makes an excellent meta-description?

1. It needs to be around 135 to 150 characters long.

This is the amount of characters that Google is going to show on the SERPs. Google will add three periods to the end if it is too long.

2. It should match the content of your page

Don’t try and mislead your visitors. If they don’t find what they’re looking for on your page they will exit out and you will end up having a high bounce rate. Google will then realize that your page does not contain what viewers are looking for so eventually google will take your page off that keyword result.