Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.

This is not one of those.

As a Digital music marketing agency, we are fascinated by the nuances of different Social Media platforms and the relationships they share with each other. In creating this Gangnam Style infographic, our aim was to understand the impact that a viral YouTube video has on other Social Media channels. In other words, what exactly is the exchange rate of a YouTube view when traded in on the ‘Social Media stock market’.

About Jaden Social

Jaden Social is a boutique Digital Agency with a strong creative focus. Our passion and expertise lies in connecting artists and brands with their audience, through strategic identification and management of the relevant online channels.

No matter what your objectives are, we will provide the right solution to get you there!

Wondering how we can help you to boost your presence and connect to your audience online?