Club Ride Apparel announced today that Lambert, the leading pan-Canadian distributor of products for the bicycle and running industries, will be the casual-performance brand’s distributor in Canada.

Scott Montgomery, Club Ride CEO, stated “We have been consistently increasing dealer infiltration into Canada for the past three years. Now that we are set to formally designate a Canadian distributor, we are thrilled to be represented by the top distributor in Canada. Our goal is to be the leading casual-performance brand in Canada. Our partnership with Cycles Lambert will position us to provide exceptional service to our friends north of the border.”

“This segment of urban cyclists is growing and there is a good demand for technical and stylish garments. We feel that this addition to Lambert’s portfolio will help IBDs answer the growing needs for that niche market,” said André Trudeau, Lambert Product Director.

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About Club Ride
Club Ride was created in 2008 when founder Mike Herlinger had an epiphany while mountain biking: Design casual-performance cycling apparel that is highly functional on and off the bike. Based in Ketchum, Idaho, the company strives to innovate cycling clothing in a stylish and comfortable design to look great. Ride Daily™

About Lambert
Lambert is a leading pan-Canadian distributor of products for the bicycle and running industries. The company distributes to over 2,000 retailers across the country. Lambert has offices in Quebec and British Columbia, and employs over 120 people, all with a strong passion for everything sports.