You Made Your Voice Heard and Advertisers Listened: Super Bowl 50 Ads More Respectful To Women

In its fifth year, the #NotBuyingIt / #MediaWeLike hashtags garnered over 37 million impressions igniting a global conversation calling for better representation for all in our advertisements, our media, and our larger society.

The Super Bowl isn't just a football game, it's also a showcase for the best TV commercials that the advertising industry can devise. This year, one activist group is on a mission to call out any sexism that shows up in the ads broadcast during Super Bowl 50.