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10 questions with Ella Gregory of Coco’s Tea Party

Ella Gregory’s fashion and celebrity-style blog Coco’s Tea Party is one the country’s most-read fashion blogs. She speaks exclusively to us about entering the blogging world, her wardrobe essentials and where to find great coffee in London

How did you first get into blogging?I started Coco’s Tea Party as a hobby when I was 16. At the time, it was just a fun way to explore my love of fashion and over time it grew into something much bigger.

What’s your favourite thing about being a blogger – and your least favourite?I love the creative independence, but it can sometimes get quite lonely working on your own. I’m lucky to have a big circle of friends who also blog, though, so we’re able to support each other.

How would you describe your fashion sense?It’s quite British, in the sense that it’s very weather-dependent. I like pieces that have a slightly bohemian feel – heavy prints, embellishments and fun textures – but I always balance my look with a neutral colour or a piece of tailoring.

Which celebrity’s style do you most admire?I’ve always loved the way the Olsen twins dress. They put things together in a really interesting and fearless way and are usually a few steps ahead of the current trends. Sarah Jessica Parker is also an inspiration – she’s great at wearing ultra-feminine pieces without looking too girly.

Which items should be in every girl’s wardrobe?You can’t go wrong with a figure-flattering pair of jeans, a white T-shirt, a black or navy blazer, a printed pencil skirt, a cashmere or merino wool knit and a leather biker jacket. They never go out of style and act as a great base for accessories.

What are your top five beauty essentials?Chanel Vitalumière Aqua foundation, Estée Lauder Double Wear concealer, a matte bronzer, mascara and a nude lipgloss.

If money were no object, what designer item would you splash out on?Probably a Chanel 2.55 handbag, as they never date and will keep their value. But I wouldn’t say no to a Cartier Love bracelet or any vintage Halston piece either.

Which city is your favourite shopping destination and why?Although New York is my favourite city in the world, I actually think London is the best place to shop. We’re very lucky to have such fantastic, innovative and inspiring department stores on our doorstep.

Which are your favourite places to shop in London?I rarely shop in physical stores these days, but I always nip into & Other Stories on Regent Street when I get the chance. I also love browsing in Liberty and Selfridges.

Do you have a favourite café, restaurant or bar in London? Kaffeine is a great place to go for lunch or coffee – there’s a really nice vibe there as lots of creatives work in the area. And I also like Aubaine on Dover Street. I take a lot of meetings there so it feels like a home away from home now.