It’s simple: You wanna smell good. And you want to put good stuff in and on your body.

Some of you are pregnant and breastfeeding. Some of you have sensitive skin. Some of you are none of those but you want a better deodorant. Something gentle and not just natural, but organic — that actually works. Is that too much to ask? Nope. We made it. A super-special deodorant formulation. In four flavors, just for you. Pop one in your purse, the diaper bag, your gym bag or stuff ‘em in stockings with a falala – they are just that good.

Is there baking soda in there?

It’s the perfect balance of baking soda and magnesium. Just enough to work, not enough to hurt. And they are dermatologist tested and clinically tested for irritation too.

Why formulated for pregnancy?

#LoveYourLymphNodes

The arm pit’s connected to the lymph node.

The lymph node’s connected to the blood stream.

The blood stream’s connected to the… you do the math.

What about breastfeeding?

The baby’s head nestles so nicely in the proximity of the arm pit. You neither want to smell bad nor like an artificial concoction of no scent known to (wo)man. Especially when your baby’s senses are so new and all she wants to smell is YOU!

#NoFword

Earth Mama deodorants contain organic essential oils that smell good. Earth Mama deodorants don’t contain Fragrance. What’s in Fragrance? None of your business. “Fragrance” (aka “parfum”) is like a nesting doll, an ingredient that can hide thousands of chemicals – from parabens to phthalates to artificial preservatives to formaldehyde. And there’s no way to know which chemicals are nesting in there. It doesn’t matter if it’s artificial, natural, or nature-adjacent, the “fragrance” part is the big question. Oh you wanted your ingredients fully disclosed? Sorry, that’s none of your business.

Artificial Fragrance = None of your business.

Natural Fragrance = Still none of your business.

Botanical Fragrance = Why do you think it’s your business?

Nature-Identical Fragrance = None of your business.

So when you buy natural products, make it your business to check for the F word!

Why is it organic?

When a product is certified organic it means someone is checking the statements they make. We’re not organic because we say so, we’re organic because our certifiers do. We go through the wringer to bring our certified organics to you: it's an all-day, every day commitment. Because we think you deserve to know, not just because we say so.