make email marketing

work for you.

So, what exactly is Email Marketing Bootcamp? Part training course, part group coaching program, Email Marketing Bootcamp is the perfect experiential learning package to help you develop a strong email marketing strategy and take action to implement it. With six weekly training sessions, eight group coaching calls and two weeks dedicated to implementation, Email Marketing Bootcamp creates space for you to do the work AND shows you what to do. By the end of this program, you'll have a tight handle on how email marketing can support you in your biz, as well as having the foundations in place to make it happen.

fast action bonuses​

BONUS 1 - MAILCHIMP MAGIC PROGRAM ($150 VALUE)

SIGN UP BEFORE WEDNESDAY 15TH APRIL 2020

Mailchimp Magic is a short course that provides you with the techy know-how to implement all your email marketing needs within the Mailchimp platform. If you sign up to Email Marketing Bootcamp before 15 April 2020, you'll gain access to the Mailchimp Magic Facebook group, containing course materials from the recent live round. You'll also be invited to join us for future live rounds at no extra cost! (Pssst... there's one planned for later in 2020!)

You'll also get access to Bonus 2 for signing up as an early-birdie!

BONUS 2 - EMAIL WELCOME SERIES SWIPE FILE ($150+ VALUE)

SIGN UP BEFORE WEDNESDAY 22ND APRIL 2020

Sign up to Email Marketing Bootcamp before 22 April 2020 and you'll get to swipe my email welcome series! That's right! I'm giving you a complete 12 part email welcome series in a Word document - you can customise it, personalise it and use it as your own. I have never ever offered this before and I can promise you it will save you loads of time and effort!

WHAT EMAIL MARKETING BOOTCAMP WILL COVER

LEAD MAGNETS

We'll talk about the different types of lead magnets, how to know what's best for you and your audience, and explore some of the lead magnets on the market. We'll also discuss how your lead magnet fits into your overall sales funnel.

YOUR WELCOME SERIES

Let's look at the strategy of your welcome series and how you can use your welcome series to segment your subscribers for different funnels. We'll also explore how you can repurpose content to improve your welcome series.

EMAIL NEWSLETTERS

We're approaching this module from a content marketing perspective and considering what you should include, how to increase your open rates and how to nurture your subscribers so they become your customers.

FUNNELS & YOUR ECO-SYSTEM

Funnels are your friend! In this module we're exploring your entire email marketing eco-system and mapping it out so that you know where you need to focus your energy. This is where we go deeper with automations - fun!

LIST BUILDING

It's no use having all this amazing content and helpful automations if you don't have any subscribers. In this module we'll be putting together a list building strategy to help you find your ideal customers and get their emails!

What if I am completely new to email marketing... is this program okay for me?

Absolutely. This program is helpful whether you're brand new to email marketing or you've been email marketing for a while, but without an overall strategy. You'll walk away with a complete email marketing plan and the knowledge to implement it!

What if I’m technically challenged?

That's not a problem. This program focuses more on the strategy than the how-to, so there's not a lot of technical work required. You will need to know your way around your email marketing system when it comes to implementing your strategy, but I can point you in the right direction to get that information. I won't leave you hanging!

What email marketing software does this program cover?

Because this program is more about the strategy, rather than the technical "know-how", it is suitable for you to use in conjunction with any email marketing platform. Where I am showing you what things look like in the "back-end", I'll be using Mailchimp and ActiveCampaign, but this will be for illustrative purposes rather than being instructional.

I've already completed Mailchimp Magic and some of the topics cross over. Should I still do this program?

Yes! Totally! Mailchimp Magic was designed to provide you with the technical foundations you need to execute a lot of what we'll be talking about in Email Marketing Bootcamp. So although Mailchimp Magic isn't a pre-requisite, the content in this program will build upon what you've already learned. Make sure you get in touch with me as Mailchimp Magic graduates receive a special discount for Email Marketing Bootcamp!

What if I can’t make it to the live sessions?

All sessions will be delivered live using Zoom (a video conferencing platform) and recordings will be uploaded into the Email Marketing Bootcamp Facebook group, where all the course content is housed. Videos will be kept up so that you can come back and watch them later. You’ll also have an opportunity to ask questions before and after each session - I’ll make sure you don’t miss out!

Hi there, I'm Bec McFarland and I'll be your teacher, coach and email marketing bestie throughout Email Marketing Bootcamp. I've been running my business, Pop Your Career, for the past 5 years and during this time, I've become a total email marketing geek! That's why I'm here now, sharing my knowledge with you.

I've got a super relaxed teaching style and my main aim is to make you feel right at home - Email Marketing Bootcamp is a safe place for you to ask questions, seek feedback, share ideas, collaborate and much, much more.