One person's view of the world

Friday, September 03, 2010

No laughing matter, but.....

London agency Kitcatt Nohr Alexander Shaw has produced one of the best PSA's I have ever seen. It is for WaterAid. We all know how much young kids love to make jokes and laugh about anything having to do with - let's see how do I say this - going number two.

But it is that insight that makes this spot so powerful. Watch it and see what I mean.