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-- officially licensed by Hasbro. spirithalloween.com

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The Moondreamers
where part of My Little Pony and Friends, with glow in
the dark hair.

To
me, they have always looked like a smaller version of
Jem. With the same types of hair colors and styles,
the fabrics, and the clothing design. Moondreamers came
out in 1987, Jem's second year. Dolls where planned
for 1988, but like Jem the line was dropped.

In 2003, I told a Hasbro
employee that these dolls look like smaller versions
of Jem, and that I wondered if they where some type
of unused Jem dolls, she said it could be likely since
the same people worked on both lines.

I learned that one Girls' Hard designer
created a majority of the Moondreamers and Starfinders.
And Girls' Soft designer took the designs and prototyped
the Moondrearmers fashions -- this designer was especially
skilled with smaller scale clothing. (source)

Glizy Gleamer seems very similar to a Jem/Jerrica doll
and feels a little like varation on Amerian Beauty Jem
to me.

Glizy Gleamer
1988 (unproduced)

correction/information from
the Facebook Comments feed below:

Stefanie Clark Eskander · Sr. Staff Designer
at Spin Master
"Interesting insights into Moondreamers, but incorrect
info about them having anything to do with Jem. I was
a designer on both Jem & Moondreamers, and they
were totally separate. I designed the unproduced 1988
dolls (except Sunsparklers & Sunfinders). While
it's probably true that there was a single sewer (samplemaker)
who made the prototypes for these little dolls, they
were not designed by that person or persons, just sewed.

I think one of the reasons that they might look similar
to Jem, was because of the hairstyles, fashions, and
colors of the day. This WAS the 80s, after all, LOL!"

October 18 at 5:28pm

Update:
as of October 20, 2011 Hasbro has updated the Moondreamer
trademark.