The Ford Atlas Truck Concept made a special debut at the 2013 NAIAS as part of the F-Series' 65th Anniversary celebration.

When put into production, the Atlas would run 238 inches long by 88 inches wide, with a wheelbase of 150 inches. The EcoBoost engine will have Auto Start-Stop optimized for trucks paired with a six-speed SelectShif automatic transmission. The 22-inch alloy wheels and all-terrain tires support a cargo capacity of 500 pounds.

The new truck's preview peek seems even more appropriate considering this is the 65th anniversary of the Ford F-Series – the best selling truck series in the world. To celebrate that seminal date (January 16, 1948). Ford execs decided to pull a few items from its archives commemorating the original F Series trucks, including a press release describing Ford's first new "post war" products.