News Items

ADAD Wins TripAdvisor

01 September 2014
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ADAD has recently won a raft of pitches for international business.
New clients include Boston based TripAdvisor- the world’s largest travel site, Good Game Studios - the game making powerhouse with over 220 million registered players, and Affinitas / eDarling - Europe’s leading online matchmaker.

Boo! Boohoo's scary success

01 November 2013
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ADAD, Australia’s leading Performance TV Advertising Agency, joined a ghoulish throng of zombies, skeletons, Miley Cyrus's and other scary creatures for the boohoo Social Diary’s Halloween Party. The “dress as your biggest phobia” theme was taken to crazy extremes as 1100 guests partied away in the darkened, bat-ridden club, till way past the witching hour.

It's Vegas baby!

30 September 2013
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ADAD Managing Partners, Luke Dean and Wally Muhieddine have just returned from Las Vegas where they attended the D2C Convention. Whilst there, they mingled with some of the world’s most successful Direct Response professionals and gained valuable insight into new DRTV and TV advertising trends, as well as best practice recommendations from the movers and shakers in the industry. They may have also partied just a little too :)

Reactor7 - Our new contact centre

01 November 2012
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Advertising Advantage is excited to introduce our contact centre solutions division, Reactor7!
Reactor7 is dedicated to providing unique contact centre solutions enabling our clients to out-service, out-sell and out-market their competitors. With a combination of both inbound and outbound services, coupled with a focus in the direct response TV market, Reactor7 has a strong emphasis on making sales rather than taking orders, giving our clients the flexibility and return-on-investment needed to deliver an impeccable service at competitive pricing.