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While Instant Messaging (IM) for business is not a new concept for AAM (Always Active Mobile), the recent push by Facebook of its Messenger App for business shows just how important IM is becoming for brands seeking to effectively engage…

Hot off the press, the MMA SA Mobile Report launched in April 2016 provides fascinating insights into the South African consumer and their love of mobile. For the fourth year running the report, sponsored by AAT and Yonder Media, takes…