Go Daddy Kisses Consumers Goodbye with Super Bowl 2013 Ad

How about that Super Bowl last night? That was something wasn’t it? My team wasn’t playing, but we still gathered as a family and watched while munching on some seriously delicious appetizers. That’s what us “my team didn’t make it into the big game people” do. That and check out the commercials. That’s one of the highlights of the game, isn’t it?

Some ads were hysterical like the Kia Space Babies. I could watch that baby’s cheeks shake a thousand times and it will always make me giggle.

And then there were the ads like the Jeep commercial that reduced me to a puddle of tears. Thank God for my stockpile of tissues.

There were also the dumb ads that made you wonder what the point of the ad even was. That Coke commercial in my opinion was just a downright waste of advertising dollars. I wish they would go back to what they’re good at. Fuzzy polar bears. So much better than showgirls in pink feathers.

It wouldn’t be a proper Super Bowl without one highly offensive ad and the winner of the worst ad of the year goes to Go Daddy for their Sexy Meets Smart. This spot stars the super model Bar Refaeli and some exceedingly young, not so very attractive male who’s supposed to personify all things geekdom.

The two share the longest most disgusting kiss known to mankind. Seriously, it made me nauseous. Wet lips smacking together as if they were simultaneously eating a gloppy ruben sandwich. Hurl.

To think that this was even remotely appropriate for family viewing is laughable if not appalling. Shame on Go Daddy and CBS for even allowing it to air.

Did you know that CBS declined earlier versions of this ad due to indecency? Makes you wonder what those could’ve possibly been like? Maybe they sealed the deal at the end? It’s the only thing that could make this ad any more uncomfortable to watch.

Also, did you know that they had to shoot this ad 45 times to get what they wanted? Makes you glad you weren’t on the film crew, right?

Go Daddy certainly got people’s attention with this ad. But for this girl, the only thing I’m going to think about when I hear about Go Daddy is puke. Way to brand yourself Go Daddy.

What do you think? Any thoughts on the best and worst ads from this year’s Super Bowl? Are you offended by the Go Daddy ad or do you think it’s harmless fun?

Comments

My team didn’t make the big game but like 111 million others (pregame estimates) I did watch the game and caught most of the commercials. Love the ‘where babies come from commercial’ and yes, the baby on re-entry is too cute. Thankfully I missed the Go Daddy commercial, but it works from the standpoint that we are all talking about it. The Coke one…? I appeared to be Hidalgo meets The Road Warrior but then the Vegas showgirls drove in, weird.

Did Go Daddy run an effective campaign that got us all talking? Sure. If that’s their final goal, then they accomplished it. BUT when my domain comes up for renewal, will I be renewing with Go Daddy? Hell no.

I thought the ads were pretty unremarkable this year. I didn’t love the Go Daddy commercial either. However, my favorite was the Calvin Klein underwear ad. It wasn’t the ad, but the comment from one of the husbands watching the game. The women were joking about covering our eyes when he said, ” You need to keep your eyes open because you won’t be seeing that again.” Since we’re all in our 50’s, he’s probably right!

When I first saw the GoDaddy commercial, I was too disgusted to do anything, I just stared at my TV. The second time it came on, I covered my face with a blanket and stuck my fingers into my ears. I don’t mind seeing kissing but OMG, that was something else…
I was waiting that Walking Dead commercial but it never came on in our area. Luckily I found it online! It was hilarious. Just perfect for all Daryl fans 😉
My daughter loved the Gangnam style nut cracking commercial 😀

There’s kissing and then there’s….well, I’m not even sure what to call it. Just nasty. I’m all for a good romantic stuff your tongue down each other’s throats kind of kiss, but this was something else entirely. I have no words for it.

Definitely the Ram truck farmer tribute was my absolute fav and I liked the Jeep one as well as the Budweiser. Overall, I thought most of the ads weren’t worth watching and that Go Daddy one was totally inappropriate, gross, and all things representative of what SHOULDN’T be a family television time commercial…or any time for that matter…YUK!

They should respect that kids watch the Super Bowl as a family activity. And with that in mind, reject ads such as this. BUT unfortunately that’s the type of stuff that sells. I still wonder what the ad they rejected looked like. Can you even imagine?

Funny thing about Jeep… they were attempting to position themselves as patriotic and making Jeeps in the US BUT they are moving manufacturing to CHINA so I say shame on them. I am really tired of being lied to. Here’s a article on Jeeps being made in China.

I thought most of the commercials were lame. Go Daddy was gross, Audi…ugh…a high schooler speeding off to the prom kissing some girl and speeding home with a black eye, and the one with the one night stand fuzzy hand cuffs. My boys are watching this c**p and I’m having to jump on the remote to flip channels.

Oh darn – I already transferred all my domains away from godaddy two weeks ago! 😉 To all those who think they’re locked in: you can transfer your domain just about any time you want to, except if you had just transferred your domain recently. Even if your renewal date is a few years out, your new registrar will just extend your current expiration date out 1 year. All DNS settings transfer with the domain. My hosting was elsewhere, so I didn’t even have to do anything.

The Clydesdale commercial took my breath away. I think I’ll go visit the Lakeville farm and see them up close. I can’t believe I’ve never done that. Such beautiful horses.
As for GoDaddy–Yuck. 45 takes, that poor girl.

Forgot to ad, imagine all the lip balm they would need after to handle all the chapping? I would have said that poor guy, too, but I’m sure he didn’t mind chapped lips in return for that disgusting kiss.

The Go Daddy ad grossed me out..I will remember it, but not in a good way. I adored the Dodge and Jeep ads as well as the Clydsedale…those are the family friendly ads that should be on when kiddos are around in my humble opinion. 🙂

I am not sure on both ads CBS declined but one of them is on GoDaddys website..you think the tv one was bad? Oh my. Only one word for the ad on their website: TONGUE! Ahh Seriously it is so disgusting. I posted my opinion on their FB page but many things are being deleted. I also have them now and will be switching once my domain expires. The only good thing about the commercial is that it’s shown me more people have class than I thought because their page is being blown up with angry people.

My favorite was the Dodge Ram Farmer commercial! I come from farmers and ranchers and it brought tears to my eyes. As for the worst I completely agree with you on the Go daddy one! I am about to start a blog and was looking at purchasing my domain name from them, but not anymore! Glad to hear I wasn’t the only one disgusted by their ad.