Swimwear brand Banana Moon to enter India

US-based swimwear and beachwear brand Banana Moon has announced its foray into Indian markets. The proposed plan will witness the brand setting up 10 stores under the franchisee model in the next three years. Meanwhile, a series of shop-in-shops is also proposed, said a top company official.

”The Indian market offers immense potential and we plan to set up specialty stores for both swimwear and beachwear and also general stores for our range of clothing accessories, shoes and other goods,” said Nicolas Fouchet, global exports manager, Banana Moon.

”We are basically targeting big cities like Delhi and Mumbai, besides tourist destinations including Jaipur and Goa. We are planning to launch our entire range in India, which will include separate options and concepts for each segment,” he said.