I saw Lakshya (meaning goal) yesterday for the first time. It is an India war film revolving around the life of a person ( Hrithik Ro...

Startup Model – Social Network for Learning Languages

THE MODEL: The
platform is the world’s largest one for language learning. It encourages
collaborative learning by offering users an opportunity to learn and practice any
language (out of the 12 languages offered) guided by the assistance provided by
native speakers.

Core Idea – A platform
combining training and networking for learning a language.

Benefit to Users
– Users can learn and practice a language using the content. Also they can
connect with native speakers to improve their skills. Any user hence is a
learner as well as a tutor (of his.her mother tongue).

Freemium Model –
The startup offers free and paid plans to access the various language courses.
Users can start using the service for free and upgrade once hooked onto it.

CONCERNS

Competition – Online language training is emerging as an
intensely competitive space. Busuu, using networking and training, is doing a
good job of differentiating itself though.