I am going to outline a process I go through to relaunch a neglected domain, automate it with content, and start getting traffic within a week of its launch – on autopilot.

Here’s an example site I launched on 6/7/16 and had 310 visits on the 7th day after being live, with almost no work at all and a bullshit design setup.

I repeat – I did almost no work to this site, and traffic continues to go up.

When a domain expires it goes to auction.

During the auction, you have an opportunity to bid on the domain until someone eventually wins.

They usually last about three days and this gives you an opportunity to do some research to find out what it actually might be worth.

To do this, we use some essential tools that any good SEO knows how to use:

Majestic.com – “trust” evaluation

Ahrefs.com – great crawler and usually has the most overall backlinks

Moz.com (sometimes) – “domain authority”

I put this shit in quotes because quite frankly domain authority is ambiguous.

The following is a brief overview of the process I go through.

I have a custom tool that checks multiple auctions sites at once, and filters everything by some essential domain metrics that I am looking for…

I run a scan and it brings me back domains expiring within about two days that match my desired wheelhouse.

I ran a scan just now (7/29 9PM EST) and here are the results. The first domain on the list seems decent and is aged fourteen years.

It could be a potential winner. The auction is going down on NameJet.com.

My all-in-one tool displays the Majestic Trust Flow right on the dashboard, however I like to put it in the actual Majestic tool directly so that I can figure out the theme of the site according to their analysis.

Here are the results. I like to set it to “subdomain” which is often what older sites used (www.), and fresh index (more recent link index).

The reason for using “subdomain” is that most of the time, this is where the majority of the backlinks are pointed. It just seems to be a trend on the web, especially with older domains.

I then look at the topical trust flow – here we have a domain themed around Society/Politics.

When evaluating Trust Flow, we are looking for sites above 20.

15 is passable.

10 is borderline spam or perhaps very new.

Lower than 10 disqualifies the domain.

This is a potentially useful domain because we all know we are in the middle of one of the greatest election periods of our time.

My brain begins to churn with ideas on how to abuse this site to gain traffic and cash in the election news niche.

If you stop here and put your bid down, you are a fool. Here’s why.

You need to do one important step before putting cash on the table.

It is imperative to evaluate the history of the site, visually, to try and determine if it was ever used for nefarious reasons or shady dealings in the past.

This is important because you could waste a lot of cash on a domain that has lost trust in the eyes of Google over the years, or was converted into some tranny webcam SEO site for a few years.

You do not want that.

You want a domain that remained consistent or at least kept the theme and relevance going through its lifetime.

Sometimes you find what appears to be an absolute winner only to find that some Chinese dirt ball picked it up and used it as a link farm or PBN.

Let’s take a look at the history of this site. To do this, we’ll need to use the WayBackMachine.

I’m doing all of this, right now, on the fly…

Let’s start in the beginning.

Boring looking site, but legitimate. From Sept., 2002….

A few years later – 2004. Still bland as fuck, but could have been a popular site…

Let’s skip ahead…what’s this? Parked domain? Hmmmm..

A short time later…

Link Farm! This site is disqualified.

Looks like somebody already swiped this site years ago and whored it out for links.

Now it’s expired again and although the backlink history is pretty good, this site had its day.

Funny, because I was planning on whoring links myself, tastefully, and tactfully, of course.

If a site passes the WayBackMachine test, I usually then throw it in Ahrefs to double check incoming links and anchor text.

If the inbound link anchor text is something like:

air jordans

air jordans

air jordans

air jordans

air jordans

dildos

cock shaped bong

Site is burned, dude. Move on.

If a site is CLEAN, then I will put in a bid and move on to the next part of the strategy if I win.

What I do next will not be revealed step by step, because I don’t want people stealing my method.

However I will explain the idea, and if you have any experience in SEO you can try to figure it out for yourself.

Basically, I rebuild the expired domain.

I make it look pretty, throw up a nice logo and branding elements.

Then I auto-generate content that keeps posting and posting.

I also setup social media accounts so the site automatically spews out a feed to Twitter, FB, and a shit load of other social sites.

Auto-pilot.

Over time, dumbasses follow this feed and visit the site. I am serving them shit they can find elsewhere but the key is I’m bringing them to me.

Think I am making this up? Here’s one of my Twitter feeds that is auto-posting. I’m rarely even there and people are retweeting my bullshit all the time.

That dumb twat Cenk Uygur even retweeted one of these to his audience, and so did the The Young Turks.

That’s a Twitter account auto-posting content that’s auto-curated on a domain I am whoring out for traffic and paid links.

I am not even there, and these dickheads are retweeting my shit to hundreds of thousands of people.