The State of the eCommerce Industry - US - January 2019

Description

Description

"The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online retailers must be agile when it comes to meeting potential shoppers where they are and removing any potential barriers to an online purchase. Building trust, offering unique products that stand out, and ensuring an easy delivery and returns process are three key pillars to succeeding in eCommerce in 2019."- Matt Lindner, Senior eCommerce Analyst

This Report looks at the following areas:

eCommerce shows no sign of slowing down

Free shipping and returns have become table stakes

More products draw in more online shoppers

Maintain an active online presence to build trust

Consumables are set to gain ground in 2019 and beyond

Social media is essential to selling to younger online shoppers

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Scope

Executive Summary

Overview

eCommerce shows no sign of slowing down

Free shipping and returns have become table stakes

More products draw in more online shoppers

Maintain an active online presence to build trust

Consumables are set to gain ground in 2019 and beyond

Social media is essential to selling to younger online shoppers

What it means

What We Learned in 2018

Online product discovery isn’t always intentional

Shipping costs can lose – and win back – an online sale

Shoppers have a largely transactional relationship with Amazon

Online hasn’t replicated the experience of seeing something in person

Shoppers value post-purchase communication from retailers

User generated content builds trust

The Industry – What You Need to Know

eCommerce is growing much faster than overall retail

Consumables present an opportunity

The paths to purchase can start anywhere on any device

Industry Size and Forecast

Online sales forecast to approach $900 billion by 2023

Figure 1: Total US online retail sales and fan chart forecast with best- and worst-case scenarios, at current prices, 2013-23

Figure 2: Total US online retail sales and forecast, at current prices, 2013-23

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.