Week #3: Finally Submitted My Book to the Publisher!

We moved our entire office to the new ClickFunnels International Headquarters!

Plus, we’re preparing to have our first ever FHAT event… which stands for Funnel Hack-a-thon.

We’re bringing in a bunch of our Inner Circle members to go through a group process where I’m going to take them through the content of the book over a 3-day period of time. Instead of just teaching it, we’re actually going to be implementing it while everyone’s here.

We’re doing it in our actual office and hosting it for about 50 people. It also happens to start the day after Super Bowl Sunday (which I wasn’t planning on.)

So the first thing we had to do was throw a Super Bowl party

Next we had to get our new seminar room set up to be able to do the event…

When we first walked into the event room it looked really good. But the problem was that it had a really big echo. The audio for the videos would have been ruined.

I was kinda freaking out …

I spent the next two days scouring the entire country trying to find sound panels that we could wrap up our room in. I wanted some that would look good in addition to dampering the sound.

Unfortunately, the fastest options we found (even companies located here in Boise) took 2-4 weeks to get the sound panels we needed

But luckily for me (and all of us), one of my buddies, Brandon Fisher, was able to get his team in and help us out.

They wrapped the entire room in sound dampening curtains, lights, they brought a stage in, and about a dozen other things to make this room look legitimately amazing:

But I digress…

My Grueling Book Writing Process

All those things were happening during the week I had my final deadline to get my book to our publisher or else it would not be done in time for our April 18 launch.

I’ve been stressed about all this is because I’ve already missed my date to the publisher about 4 times!

The first date was supposed to be last summer. Then it was towards the end of November. Then it was December 1 and then this one was January 31.

If I didn’t have the final final version on January 31 there’s no way we could have launched on April 18. It would have been impossible to do all the internal design, layout, and everything else that goes into getting a book ready to go live.

So the last two months have been me writing and re-rewriting the book.

I don’t just want this to be a good book….

I want it to be a great book.

So I’ve stressed about every single word, every single page, every single image, every single concept.

I wanted it all to be in the right order, super clear, and communicate the most powerful concepts in the least amount of words possible.

To help me with this process I had two amazing people. One is Julie Eason, a writer who’s been helping me with this book from the very beginning. Also, Julia Wilson who’s helping with the editing.

Typically what happens is you write a book all the way through and then the editor goes through and cleans everything up.

But we didn’t have time for that.

So I would do my final edits on a chapter and then send it to Julie to make sure that everything I wrote was congruent with the rest of the book. Then Julia would make sure the grammar and formatting was right.

So we went through chapter after chapter until we got all the way to the end of the book. Then they sent the whole book back. I read the whole thing again and I rewrote the whole book once again.

So we went through the same process again.

It was literally over and over and over again…

In fact, if you watch one of my Snapchats down below, you’ll see what the last week of my life looked like:

Finally, I printed out five hard copies and gave them to my friends and family members. I had everyone do one more read through and circle everything in red that looked like they were mistakes.

And then January 31, the last day it was due, I opened up the publication, went through every single page, editing out all the last little mistakes we had, and then I submitted it to our publisher…

It was done.

There was nothing else I could do. No more edits.

For All That Work, I Won’t Even Make Money on the Book…

I think I’ve put more work into this book than almost anything I’ve ever done.

In fact, my publisher made me sign a contract saying that, because of the tight deadline and because I’ve missed so many deadlines, I’m not allowed to edit anything ever again.

And that has been my fear. Because when a book is done, it’s so final, so complete.

I don’t know how most people do it, but it’s totally stressing me out.

But the second after I submitted it, I felt like a thousand pound weight was taken off my back. I stood back and I felt so amazing.

So the book is at the publishers and there is nothing else I can do about it…

While we’re waiting, on Monday we’re doing our first ever FHAT event. I’m going to be teaching the concepts in the book to a group of my Inner Circle members.

First off, I want to make sure that everything I have in this book makes sense and works.

But second off, we don’t make a lot of money from the actual book selling.

One of our goals is to ascend people up to a workshop where we actually help them implement the concepts in the book.

So this FHAT event is the dry test run to see if the process works and also to record the promotional videos for the future events. This will become one of the core backend offers we push people to after they buy the book.

Anyway, more on that in future blog posts.

But for now, I want you guys to know that the book is submitted, it’s being worked on and I cannot wait to share it with you and with the entire world

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.