Once again, DC Comics and General Mills have teamed up to put comics in boxes of cereal. And, once again, I’m buying cereal specifically to get a copy of all four issues available as part of the promotion. This is the fourth such promotion I can recall in "modern" comics’ times–two prior Justice League runs, last year’s Batman v Superman, and now this. As with the previous ones, these LOOK like they fit in with contemporary issues, just that these are missing UPC boxes, and are atrociously TINY. But hey…they’re "free" with the purchase of a specially-marked box of cereal, and no hassling with coupons, mail-aways, shipping/handling, etc.

As with previous promotions, though these issues are numbered, I’m almost certain there’s no sequential "continuity" to them–this first issue is self-contained with no cliffhanger or anything "driving" one to the next issue. I’m pretty sure the PRIMARY purpose of the issue number is to help "legitimize" the thing as a miniature comic book (and not just some mini-magazine/"insert" or such) and to–as successfully accomplished with me–trigger the OCD to track them all down, because darnit, there are FOUR numbered issues, so I want all 4 issues, and won’t want to have a #4 withOUT 1-3 and so on.

Getting to the issue itself, as an issue…I’m quite impressed with the main creative team. Tony Bedard‘s name is definitely recognizable to me, and even topping that is artist Jerry Ordway, who is an old favorite from my earliest days in comics.

The story is rather prescient given its timing–at least for me as I read this. We open on the Justice League (current Rebirth incarnation, with everyone looking on-model for Rebirth year one) in Metropolis, being celebrated for all their work and constant saving of Earth. A large group statue is unveiled, and almost immediately comes to life, forcing the Leaguers to face off against their giant bronze counterparts. The mischievous antagonist is quickly revealed: Mr. Mxyzptlk! Muddying matters, the League must summon Bat-Mite–another 5th-Dimensional imp–to counter Mxy’s fun. Tricking Mxy yet again into saying his own name backwards, Bat-Mite extracts a promise from the League and then disappears himself…a small bronze addition left with the once-more-inanimate statue, celebrating Bat-Mite side-by-side with the rest of the League.

This story comes outta nowhere: no prologue, nothing setting it up. Just the "typical" generic "our heroes gather to be celebrated by the common people they’ve saved, however reluctant they may be with such adulation and then must save them yet again." Of course, this is NOT some issue partaking in any crossover or event, nor is it "merely" some reprint of just any random issue from within a run…and it’s not anything someone reading the regularly-published comics needs to track down to get a full story, so it’s rather necessary, then, for this to be its own thing in a relative "vacuum." Additionally, there is no cliffhanger, nothing left hanging to "force" or "coerce" someone (while many adults may track these down, I’d assume a large majority of readers are children whose parents had to provide the cereal for them to have the comic) to "have to" get the other issues.

Yet, while the story is pretty simplistic, and doesn’t necessarily play up individual character elements that’d be present in solo books, the characters are recognizable as who they are, and the lineup seems to fit in such that someone reading this and then walking into a comic shop would easily find current DC issues featuring these very characters. Bedard doesn’t really get room to shine as a writer, but he doesn’t play the characters as fools or overly talk down to the audience (though there’s a little bit of that "special lesson" to be imparted to kids: "don’t run from your problems, own up to them…and sometimes you will have to ask for help from others, and that’s ok."

The cover’s art is a bit "off" and generic to me….Superman’s costume (at least on my copy of this issue) seems a bit weirdly-colored and the whole image is basically generic poses of the characters on a yellowy-orange burst-effect…no background setting or situation (though also nothing to give away the antagonist from within). Ordway‘s art on the interior is a huge treat for me, and I really like the depiction of the characters. I don’t much care for Simon’s version of the Green Lantern costume–never have–but it looks as good as is possible here. And somehow most notable to me, Mxyzptlk looks really good in this issue–much like in my first conscious exposure to the character back in 1989 or so.

I imagine I’d have quite loved this as a kid. As an adult, it’s simplistic but pretty…and as something "free" in a box of cereal, it’s much better than it has any "right" to be. Even if you’re not a fan of the cereals, I’d recommend this as a quick-read novelty item…especially as I doubt this or any of the previous ones will ever warrant a full-size collection of their own, so this is likely the only way to read ’em!