QR Code Scanning In Europe

A recent statistic from ComScore shows that over 14.2 million smartphone users in major European countries (Germany, Italy, France, Spain and the UK combined) scanned a QR Code or barcode in the first quarter of 2012. This is a reach of 14.5 percent of the smartphone audience. The chart below shows that slightly more than half had scanned a code from a newspaper or magazine. Only 12.5% had scanned a code from a business card or brochure.