"The transformation from Principle Energy Services to TruHorizon Environmental Solutions better represents who we are today and our vision for the future. Axiom's process for rebranding our Company was the foundation we needed to create a new dynamic and authentic brand identity. From the name to the website — our new branding has created momentum for us in both existing and potential markets.” - Michael W. Harlan, CEO

TruHorizon

Formerly known as Principle Energy Services, TruHorizon approached Axiom for help with brand strategy to reposition the company to energy, construction and industrial audiences, and to communicate its unique value proposition — serving customers and protecting communities with engineering-driven environmental and compliance solutions. We started the initiative with our proprietary process, THE AXIOM™ Marketing Strategy Profile. Once the company’s positioning, differentiation and key selling messaging platform was defined, Axiom then created the visual vocabulary to consistently express the new brand identity across print and digital applications including naming, logo, tagline, stationery system, website, brochures, pocket folder, PPT presentation, email & post card direct marketing campaign, press release and trade show exhibit.