Woman Chooses Torture To Raise Awareness About Something Important

24-year old Jacqueline Traide was restrained, force-fed and injected with cosmetics in clear public view as part of an effort to raise awareness about animal cosmetics testing. She was tortured in a high street shop window as onlookers watched in horror. This is one of many examples of performance artists going to great lengths to raise awareness about a very important issue, one that has been changing for the better, and will continue to do so as we continue to raise awareness and share this kind of information.

She endured 10 hours of experiments, which also included (apart from what’s mentioned above) shaving her hair and having irritants squirted in her eye.

This is part of a worldwide campaign by Lush cosmetics and The Humane Society. It took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.

The Truth About Animal Cosmetic Testing

“The time will come when people such as I look upon the murder of animals as they now look on the murder of humans.” – Leonardo da Vinci

The tests that are performed include: forced chemical exposure, oral force feeding, skin and muscle injections, physical restraint, food and water deprivation, surgical procedures, infliction of wounds and burns. They also include manipulations to create animal models of human diseases ranging from cancer to strokes and depression, among many others.

I wrote an article earlier this year about this subject, instead of rewording it I am just going to post it below because it is fitting.

Like many other things, ranging from GMOs, pesticides, fluoride and much more, the collective voice of the world protesting animal testing has increased dramatically over the past few years. In March of 2013, the European Union (EU) banned the sale of any cosmetics or cosmetic ingredients that have been tested on animals. This was huge, it meant that all companies around the world had to let go of animal testing for cosmetics that they wanted to sell in Europe.

The United States, however, is a different story. Companies still participate in animal testing for cosmetics despite the fact that non-animal tests are widely available. Can you believe that?

“Instead of measuring how long it takes a chemical to burn away the cornea of a rabbit’s eye, manufacturers can now drop that chemical onto cornea-like 3-D tissue structures produced from human cells. Likewise, human skin cultures can be grown and purchased for skin irritation testing. These and dozens more tests now in use today are faster and more accurate at predicting human reactions to a product than the old animal tests ever were. However, huge multiproduct manufacturers, such as Johnson & Johnson—driven by a fear of lawsuits (although animal tests have not proved effective in a company’s defense when a consumer sues) and, inexplicably, frozen by inertia—continue to poison, burn, and blind animals in tests.”(source)

It’s not just these companies doing the testing, many “environmental” and “conservationist” organisations use animal testing for numerous reasons. One example is the testing of chemicals and other harmful chemicals that are already known to be toxic.

“Several well-known environmental groups are directly responsible for the creation of what have become the most massive animal testing programs in history.” (source)

Things are changing, although there are still organizations and scientists that participate in animal testing, the number that refuse to do so continues to increase. Other options are widely available, and at this point, given the fact that those options can be utilized, it’s ridiculous that animal testing has not been banned all over the world.

HERE is a giant database of cruelty free companies for you to check out.

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Collective Evolution (CE) believes in creating change by thinking outside the box. We aim to challenge the current status quo by shaking up how we currently think about the world. We encourage and inspire each other to take action with the goal of bringing to life a bright future for us all. Learn more...