How PLT Media started their web page design journey

Company name

Overview

We are out to spread the gospel of solar energy! We’ve left our boring, soulless tech-jobs and are creating sites to help save the world & help people save money one roof at a time. We’re very excited, and we need your help to make the dream a reality. We’re looking for a landing page for online ad campaigns for a lead generation site focused on solar energy. These pages are an initial test of our user acquisition model and the goal is to drive traffic to a lead form.

Ultimately we’re putting together an education resource, but want to validate the model with a few test sites.

Tell us a bit about who you are and the people you reach

Our target audience is middle aged home owners, mostly concerned with saving money, and only somewhat concerned with saving the world.

Requirements

We are looking for a web page to run tests with. We’d like something engaging, professional, clear, and trustworthy. Based on what we’ve learned we’d like the 6 field lead form to be above the fold, visible, and with an eye catching call to action. This page will be used across multiple domains, but all are related to residential solar energy.

A form on the page must include the following fields:
First, Last, Email, Phone, Zip, State
We'll also have about 100 words of content for the page. Each domain will have a different set of text, so feel free to use Lorem Ipsum, or "

The goal of the page is to get people to fill out the form to later be contacted about their interest in putting solar panels on their roof/property. We're set up to handle the backend processing of the form, so we just need a design/html for the front end.