Tag : poor-richards-almanack

Ben Franklin’s financial advice is still very much relevant to your lead prospecting.

Recognize these famous eyes? They belong to someone who could spot a cheap knock-off from a mile away.

Ben Franklin believed in thriftiness, not cheapness. It’s not an accident he’s on the $100 bill.

American patriot Ben Franklin would thrive in today’s soundbite-a-second media environment. His Poor Richard’s Almanack — ripe with financial and life advice — is still hailed by Berkshire Hathaway’s Charlie Munger (Warren Buffet’s partner) as the blueprint for success. His quotes have also inspired novelty beer bottle openers and talking action figures.

One of my favorite quotes that applies to real estate prospecting and insurance prospecting is “He that would fish, must venture his bait.” Those eight words sum up the patience required to convert cold calls or qualified leads into sales — whether you are painfully still doing that fishing manually or taking advantage of the Mojo Triple Line Power Dialer.

“The bitterness of poor quality remains long after the sweetness of a low price is forgotten.”

We’ve recently become aware of a few unscrupulous knock-off companies who are offering cheap imitations of Mojo products at much lower subscription rates. We know this because inevitably these customers who thought they were getting a good deal were hoodwinked and shared their horrifying experiences with us. Some of these dishonest companies are slandering Mojo by name via social media sites and we feel it is better to give our customers the real scoop rather than get bogged down in the mud.

Beware: Those cheapo depot lead management software and auto-dialer companies are NOT offering the same features or technology deployed by Mojo. It’s the difference between an iPod and the cheap MP3 player you might win at a carnival or from one of those crane machines at the arcade.

Would you buy your lead management and power dialer system at the arcade? Of course you wouldn’t!

So here’s what to watch out for when you are comparing Mojo with the cheap pretenders:

TECHNOLOGY

* THEY use VoIP technology because it is inexpensive to run and has inexpensive telco charges. But that savings also decreases call quality and first-hello technology, taking advantage of that critical moment when a human voice first answers the phone.

* MOJO uses copper line technology. This is a more expensive service for us because it requires many more servers versus a single voice and data server that our competitors use. We do this because the connection rates on ‘pickup’ are instant and users hear the first hello. Also, by dispersing our load over many servers, users take advantage of servers that are not overloaded.

TECHNICAL SUPPORT

* THEY use overseas technical support staff, leading to frustrating encounters with inexperienced help reading from a script. Not to mention occasional language and communication barriers. There is dramatically less problem resolution because there are no decision makers on the phone with the customer.

* MOJO insists on hiring American technical support, but not only that, ALL of it is in-house here at our New Hampshire company headquarters. We are able to strictly monitor quality control, escalate problem tickets and deal with level 3 issues promptly. We also have no communication issues due to language barriers.

ONLINE SUPPORT

* THEY have no online support. What else needs to be said? You work flexible hours based on your own schedule and needs. Without any after-hours support, your business is frozen if you have an issue with your system.

* MOJO offers a technical support portal and forums where users can easily find answers to their questions. Using our Knowledge Base articles, you can troubleshoot your issues and make sure that business continues as usual!

Whether you are purchasing a meal at a restaurant, tickets to the ballgame, or a lead management system for your phone sales operation, it all comes down to “You Get What You Pay For.”

And with no contracts or annoying hidden set-up fees, we’re confident that Mojo’s $149 monthly subscription is the best value in the industry by far. That’s why we have our No-Brainer 7-Day Money Back Guarantee — an offer by the way that very few new customers bother to cash in.