TRU holiday book now arriving

October 27, 2010

WAYNE, N.J. Toys“R”Us has announced the arrival of its Great Big Christmas Book in homes and newspapers nationwide this weekend. According to the company, the book features 80 pages of toys, games, bikes, electronics and more, including hundreds of Toys"R"Us exclusives.

The book includes more than $5,600 in savings -- more than any other year -- and more than 50 free gifts-with-purchase, along with hundreds of amazing discounts, the company reported.

Toys"R"Us' Big Christmas Book will have a digital presence with an interactive iPad app and a sneak preview of the company's Facebook fan page. Customers can also experience a digital version of The Great Big Christmas Book online at Toysrus.com/ChristmasBook beginning Sunday, October 31.

“Kids across the country can barely contain their excitement when they know The Great Big Christmas Book is coming from Toys“R”Us. They can’t wait to start flipping through the pages to show their parents -- and Santa -- the toys that will WOW them on Christmas morning,” said Greg Ahearn, SVP marketing and e-commerce for Toys“R”Us. “While children love seeing the fabulous playthings, parents will appreciate the incredible savings offered, including more than 50 free gift-with-purchase offers and hundreds of deals.”

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