RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has participated as Gold Sponsor during the Swiss Business Council Crystal Ball Anniversary event, which was held recently at The Sky Bubble, Meydan Hotel in Dubai. The sumptuously themed event celebrating the 15th anniversary of the Council featured a diverse range of activities, including musical performances and raffle draws.

Around 300 guests attended the celebration, including members of Swiss Business Council Dubai, Northern Emirates and Abu Dhabi; the Swiss community in the UAE, corporate sponsors and other high-profile personalities from the UAE Government and business sector.

Dr. Khater Massaad, CEO, RAK Ceramics, said: “The influx of Swiss investments in the UAE has gained momentum over the years, driven by the continuing success of the Swiss Business Council in helping identify exciting prospects for Swiss investors across a wide range of industries. The Swiss Business Council has indeed made positive contributions in helping maintain the dynamism of the UAE economy, particularly in Dubai and the Northern Emirates. RAK Ceramics is therefore very pleased to support the anniversary event as a way of recognising the role of the Council in reinforcing bilateral trade relations between the two countries.”

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.

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