Dom Pérignon

Harrods, London

The brief

Our aim was to highlight Dom Pérignon’s presence in the Harrods retail environment, capturing the spirit and tradition of their fine vintage champagnes. Using playful interactive film technology housed within a specially made cabinet, we aimed to encourage the consumer to interact with the brand.

Our approach

The wall display incorporates an auto stereoscopic 3D screen which showcases the latest brand collaboration with Jeff Koons, the controversial American pop-artist. In front of the screen, we installed a projected, gesture-controlled digital book, telling all there is to know about Dom Pérignon’s history and range of champagnes.