More Than 1,000 Local Advertisers Adopt Mobivity’s Newly Launched Patent Licensing Program

Phoenix, Arizona – November 11, 2013 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary and patented mobile marketing technologies and solutions today announced the launch of its patent licensing program pertaining to Mobivity’s U.S. Patent number 6788769 B1 that covers a method and system for using telephone numbers as a key to accessing mobile subscriber information without the use of a look-up database.

The launch of this patent licensing program, which commenced in October of this year, has now been agreed to by over 1,000 of Mobivity’s new and existing customer base. A method for looking up wireless carrier destination information is key to the process of sending SMS text messages and is often essential when processing mobile marketing messages. The license will cover Mobivity’s customers as long as they are subscribed to Mobivity’s mobile marketing service.

Dennis Becker, chief executive officer of Mobivity commented, “At the core of the Mobivity product portfolio is patented technology that delivers SMS text messages across numerous networks instantaneously and simultaneously. Mobivity’s customers are provided access to this technology that others in the industry may be unable to provide. We believe adoption of our core patents through the licensing of our products and services is a productive step in validating our intellectual property and its place in the market.”

Mr. Becker concluded, “We have engaged an aggressive sales and marketing strategy to expand the use of our SMS text messaging and Stampt mobile loyalty program. With an expansion of our direct sales force, as well as the introduction of our indirect model through companies such as Valley Yellow Pages, we believe we have the plans in place to build on the strong and patented infrastructure that we have created.”

About Mobivity:

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies that drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions, including an industry-leading text messaging product and innovative Stampt™ mobile loyalty application, enable businesses across the United States to drive incremental business and profitability by quickly and effectively communicating discounts and special offers to their most loyal customers. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity’s clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, United States Tennis Association, Chick-fil-A, the Golf Channel, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement:

This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding expectations for the growth of the Company’s operations, sales force and revenue; the advantages and growth prospects of the mobile marketing industry; and the expected contributions to the Company’s success by its recent additions to management. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, our ability to successfully integrate our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.’s annual report on Form 10-K for the year ended December 31, 2012 filed with the SEC on March 21, 2013 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.