"Licensing is the new frontier for the adult industry," said Robert Interlandi, "with all of the porn icons Arrow owns, we are going to turn into the adult industry equivalent of the licensing giant Star Wars."

Currently celebrating its 35th anniversary, Arrow reports that its revenues are up this fiscal year due to licensing of its classic titles, which include Deep Throat, Debbie Does Dallas and Candy Stripers. The company has been promoting its brand across the country with a custom Deep Throat muscle car, a Debbie Does Dallas mechanical bull and other gimmicks. Interlandi is also planning to market a Deep Throat beer (with 'extra head'.)

"We are excited to offer customers an opportunity to see Arrow products in new ways," said Silver Buffalo's Licensing Director Greg Alprin. "Arrow is thinking outside of the porn box to promote their products and we are glad to team up with such an iconic company. With the world of adult films becoming more mainstream, we are taking this opportunity to align ourselves with the originators of the industry and the most well-known films of all time."