took over Manhattan on Thursday for the launch of her first-ever perfume, Wonderstruck.

In addition to a number of television appearances, the singer also made an appearance at Macy's to introduce the world to her fragrance. Like Swift, the perfume is sweet and sparkling. And her devoted fans swarmed the famed New York department store to buy a bottle as well as to try to meet and greet the star, who arrived at the event in a sequined dress befitting of Audrey Hepburn in "Breakfast at Tiffany's."

"You know, for me, the feeling of being wonderstruck, it's an excitement of something new," she told MTV News at the event while hordes of screaming fans shouted. "And lately, for me, that's been being on tour and having all special guests come out and doing performances and surprising the audience. That's been one of my favorite things of the entire year."

Swift is, of course, referring to the duets she's been doing during her Speak Now tour. So far, she's shared the stage with everyone from Nicki Minaj to Hayley Williams to Justin Bieber, not allowing genre to define her as she performs alongside her pals.

While these days she's been inspired by her live performances, it was one of her own songs that influenced the name she chose for the perfume. "I wrote the lyric, 'I'm wonderstruck, blushing all the way home' for the song 'Enchanted,' about the first time you meet someone," she said. "A fragrance can help shape someone's first impression and memory of you, and it's exciting to think that Wonderstruck will play a role in creating some of those memories."