the humans behind the brand…

ok some dogs too.

ashli - founder and ceo of leisure

Ashli is Founder and CEO of Sunday Forever. She is the brains and vision behind the brand and without whom this little magic corner of the world would not exist. She loves spending time with her husband, Alex, her dogs, Ted and Wyatt, and surrounding herself with all the nice things she's created. She's on a mission to make every day feel like Sunday and she won't be stopped.

Olivia Muth

BRAND DIRECTOR

Olivia is our Brand Director and Ashli's right hand. From product development to brand partnerships, Olivia has her hands in a little bit of all the magic at SF.

Her favorite Sunday Forever product? "Hands down the kimono. There's nothing like coming home after a long day and wrapping yourself in this little luxury".

IRENE KIM

CONTENT MANAGER + ASST EDITOR OF THE SUNDAY ISSUES

Irene is Sunday Forever's very own Content Manager and Assistant Editor to The Sunday Issue. She is the magician behind the camera lens, and with the help of Ash, creates all the beautiful images you see on our website and instagram.

Helene Estes

HEAD OF CUSTOMER DELIGHT

Helene has been with Sunday Forever since the early days and has really helped the brand grow and develop. Her insane creativity and weirdness has led to her several starring roles on our Instagram stories and one day will bring her to the main stage (as we all know she's going to be a famous actress one day while still making time to answer those customer service q's)

Kittyrose candle is her current Sunday Forever favorite and her go to candle to light before she catches up on Real Housewives

Nicole Dricoll

ASSISTANT BRAND MANAGER

She joined our team in August and quickly became a part of this fam. Nicole, otherwise known as Nunu, is one of the sweetest humans around and is always there to lend a hand - We <3 u Nunu!

The SF product she can live without? Air Detox. She loves the freshness of the Air Detox spray and uses it in her cozy NYC apartment daily