10 key components to build a successful online business

3.
Choose the Right Fonts

Since last year we have been using Google fonts for new websites that we build. Google offers around 600 free fonts that can be programmed into your website. Font selection is a part of your brand identity. Serifed fonts are often chosen by companies who want to project a strong, traditional or trusted identity. Non-serifed fonts are perceived as modern and contemporary. Within serifed and non-serifed fonts there are a wide range of choices that each have their own unique ‘voice’. Some fonts are friendly and more ‘open’ than others.

Readability is a critical factor that cannot be overlooked. You will want to test fonts in large and small sizes. Google has a great tool where you can test drive text in various sizes and view alternate styles. When you’ve made your selections you can download the fonts and use them in programs like Photoshop.

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Home Builders

We are one of the leading developers of home builder websites in the USA with years of experience in designing powerful sites that are easy to navigate. No matter what the size of your business we can work you to structure a site that showcases your unique talent brand identity. We can offer you lots of great features, floorplans, lots, elevations, choose your own finishes, videos and spec homes for sale. Besides being beautiful, our sites are easy to use and update. Call us at (512)469-7454 and let's talk about your project.

Online Stores

Over the years we have built hundreds of sites for online retailers. We specialize in building complex custom shopping carts tailored to your specific needs in open source PHP. We have the technical abilities to integrate your shopping cart with many third party services that use APIs - such as Teapplix and ShipStation for easy shipping and order fulfillment. We can also work with common shopping cart solutions from X-Cart, WooCommerce for WordPress, OpenCart, osCommerce, and Magento. Call us at (512) 469-7454 and let's get your new website into production.

Business to Business

In every city there are hundreds of businesses that provide professional services. Most business search for services on the web. If you don’t have a website your chance of landing new accounts is greatly reduced. It is really important that companies have a site that tells your brand story and the services you provide in a compelling way. We focus on your business objectives in creating a site and can provide design, programming, copy writing support. We even do logos. You can reach us at (512) 469-7454.

Real Estate

We’ve created sites for real estate companies providing commercial and residential services to both buyers and sellers. From beautiful online brochures to complex sites with hundreds of listings we create sites for firms of any size. We have the capability to work with various MLS (Multiple Listing Service) data providers to add home listings to your website via an IDX (Internet Data Exchange) feed. Some common third party services that we can work with include IDXBroker, Diverse Solutions, and rewIDX. Let's talk about your new website today - (512) 469-7454.

Fashion and Beauty

We’ve created websites for highly successful businesses in these fields. We can offer everything from wholesale to retail with online stores that can sell a huge range of products. We understand the complexity of selling mass produced and one-of-a-kind items. We also understand the issues associated with sizes, colors and the big images you’ll need to sell your products online. Our carts are easy to use and update. You can easily manage items, inventory and shipping from the custom website we’ll build for you. Let's get started - (512) 469-7454.

Resorts and Ranches

Over the years we have built websites for resorts, hotels, inns and ranches in Texas, the USA and around the world. Pallasart can integrate third-party reservations systems or build custom-made solutions for you. We can also build complete - and complex - payment systems from booking to check-out using Pay Pal, Authorize.net, Stripe and other payment systems.

We specialize in building websites for small to medium sized properties that are family-owned.

Texas Brands

In the beginning - 1997 - our business was global from Paris to California and New York. Today more of our new customers Texas-based. People know and love Austin and the Hill Country. Austin City Limits and SXSW attract people from all over the world. Many of the most trusted brands - like Whole Foods and Dell - are based in Austin. We love it when we get the chance to create websites that want feature Texas or Austin in their products or marketing. We also have huge databases of Texas images to feature in the sites we build. You can reach us at (512) 469-7454.

Wine and Food

Over the years we have created websites for many of the biggest brands in wine, beverage and food sales that have millions of dollars in annual sales. We create sites that offer hundreds of brands, thousands of products and brands in online sales. our shopping carts are easy to operate and can handle any level of sales. Pallasart builds sites for caterers, food producers, websites that can support retail and wholesale sales. we understand the unique issues of shipping and cross-state line sales.