I recently bought 10 different types of flowers and pots to plant them in so I could add some colour to my backyard. After planting I was very upset at how crappy the flower tags were. I will not show the originals because they were that bad. They were all red, had a crazy huge logo and the text for each flower was small, upper case and white on red. These tags were more about the company who grew them than about the individual flowers. I had to change this – design tags that were all about the flowers and not me.

As a graphic designer and photographer I started with photographing my new flowers. After getting the photographs off my camera I had to select all the best photographs, about 10 minutes. I spent about 15 minutes getting a rough template together that has the shape, clipping mask all ready to go and the text in place. Using the ‘template’ and the selected photographs, typing in the name, changing colours etc took about 20 minutes for all the tags. So basically I made 10 flower tags in about 45 minutes. Below is 8 of the 10 tags:

New flower tag design (on black to make the colours pop)

Once I printed them all I cut them out and laminated them and then cut them out (again). Below are the flower tags as they are displayed in the pots:

photographs of the flower tags on display

I have already had some friends and family mistake these flower tags for being the tags that came with the flowers since they are so well designed and professional looking. I smile because this is what I do.

This is the full collection of items (everything is resting on my banner):

Kassandra Designs - identity package

The following is a photograph of the address labels, letterhead, keyring, stamp, busines cards, magnet, notepad and pen:

Kassandra Designs stationery package

The following compilation is most of the items by themselves.

Kassandra Designs promotional items: up close

The typography used on the image is the Kassandra signature typeface. I am really happy with how everything has turned out. The purple/pink colour on my letterhead is a little bland compared to the other items but otherwise really happy with the print quality and how the “paint” was produced.

Finally after some time I have an identity ready for print. Speaking of which the files have all been uploaded to the printer and going to be printed and delivered within the month! That should be exciting to see it all!

I have put in an order for these items:

Pen

Hat

Keychain

Sticky notes (like post-its)

Stamp (self inking with just logo in black)

Outdoor Banner (90.2 cm x 50.8 cm)

Kassandra - Banner design

Magnets

Kassandra - Magnet design

Notepad

Kassandra - note book design

Return Address stickers

Kassandra Bowers - return address label design

Letterheads

Kassandra - letterhead design

These items should all arrive by the end of the month. I got a good deal and get all these items for just under $50 delivered to my door. I save heaps because the company was doing free uploading of designs.

I will photograph the items when they arrive. Another full identity done by Kassandra.