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Qualitative Customer Insights in Real Time

What is Georama?

Georama is an end-to-end qualitative insights platform that provides brands, agencies and consulting firms a fast and affordable way to generate deeper customer insights at global scale. Clients use Georama to remotely observe and interact with customers as they shop for, use or consume products in their natural environment; conduct video interviews or focus groups; and enhance in-person fieldwork. Georama makes qualitative research scalable by providing the ability to remotely capture insights in real-time combined with powerful artificial intelligence (AI) that makes it fast and easy to find and present the insights that matter most.

Participants/respondents or field staff from anywhere in the world can broadcast their perspective LIVE from smartphones, smart glasses or 360° cameras in reliable HD video while completely mobile indoors and outdoors, or via A/V equipment at a facility. Clients can observe on any device and probe/interact in real-time to better understand customers. Georama also provides access to other media options including recorded video, photos, and audio. Georama’s AI automatically transcribes audio, generates relevant keywords and topics, recognizes video objects and scenes, provides sentiment analysis and more. Clients can easily create a visual presentation by dragging and dropping video clips, enabling them to present their findings quickly.