David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Project: WorldWide Acquires Affinitive

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Social media agency Affinitive has been acquired by global marketing company Project: WorldWide. Affinitive had run over 200 online marketing campaigns, were a Preferred Marketing Developer for Facebook and were a founding member of the Word of Mouth Marketing Association.

Project: WorldWide sees the acquisition of Affinitive as a natural fit for the growing company due to a shared philosophy about how brands should adapt to an evolving digital world. Terms of the deal were not disclosed.