Author: Toronto Digital Marketing Journal

Why a Partnership Agreement May Be In Your Best Interest Why Are Partnerships Beneficial? Two heads are better than one. That famous quote plays out quite well in the corporate world and is extremely relevant to the power of strong partnership agreements. Having a strategic partnership can help your corporate structure expand, especially with someone […]

Why Professional Website Design is Crucial A website for any online business is like a storefront to a physical business. It’s no doubt one of the most important components necessary to succeed in an online sales strategy. Without a professional website design, let alone a website, tapping into a huge audience would be impossible.Due to […]

Step-by-Step Startup Marketing Guide In the world of startups, technologies tend to consume a large proportion of time and budget, leaving digital marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value proposition to its target audience. The digital marketing plan […]

Ultimate Guide to Online Marketing Previously, industries and businesses strived to meet customer expectations through online marketing techniques and trusted product reputation that used word of mouth marketing. Word of mouth marketing was the most rampant and successful form of advertising, but with the advent of branding, industry images are under fire. Not only are […]

How to Develop a Unique Brand Humans are diverse, creative, complex, and impulsive creatures, so a strong brand strategy naturally plays a large part in the human psyche. When you look at some of the biggest international brands including Starbucks, Google, and McDonald’s, they all have a warm and feel-good presence subconsciously, so using their […]

The Essential Pinterest Marketing Guide Business marketing is no longer limited to outbound techniques, but rather, they are using more subtle and artistic approaches to gain customer interest through inbound methods. Although Pinterest seems like a very non-traditional marketing tool, it has become a great way to implement and improve many social media and marketing […]

How to Choose a Local SEO Firm? Having your own website is the first step towards making your online business visible to your potential customers. With almost every company going online nowadays, it’s no reason why you shouldn’t. After all, taking your business online allows you to enjoy massive benefits compared to just settling with […]

How Startup Grants Can help Build Your Brand Strategy Developing a brand takes time, work, dedication, and depending on the industry, substantial funds. To maximize your businesses potential to a larger viewing audience is crucial since the greatness of the idea is not the determining factor of success, consumers are.To gain consumers, a brand and […]

Google Analytics: Pros And Cons Google Analytics is a great tool that helps businesses understand the population that most engages in your social media and content, as well as how much your content engages users. Although such insight can positively impact marketing strategies, there are gaps in Analytics, not unlike any other program. The Pros […]