What's the point of setting a price on a brand? Advertisers and marketers love it, naturally, because it puts a specific value on what they do. For everyone else the annual ritual has a downside. It encourages folks to think...

Virtually all CEOs believe that they are the best stewards of investors' money. Not all of them are. Over the long run, even insanely great companies slow down -- and the long term aging process isn't always pretty.

Amazon founder Jeff Bezos has a net worth of $25.3 billion. Since it first turned a profit in 2002, Amazon has reported about $5.4 billion in earnings. Think of it this way: if Bezos had taken out every penny in...

IBM for the 20th straight year was granted more U.S. patents than any other company, with 6,478. What, though, do the patent rankings mean? One company you don't see on the top 10 patent list is Apple Inc.