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Agreements, Collaborations, and Partnerships were the Most-Preferred Strategies Followed by Key Players in the Nurse Call Systems Market

The nurse call systems market is consolidated in nature due to the presence of a few large players. The prominent players in the nurse call systems market include Ascom Holding AG (Switzerland), Hill-Rom Holdings, Inc. (U.S.), Tyco International PLC (U.S.), Honeywell International, Inc. (U.S.), and Rauland-Borg Corporation (U.S.).

Ascom Holding AG (Switzerland) was the global leader in the nurse call systems market in 2015. The company’s dominance in the market can be attributed to its robust product portfolio and strong geographic presence. The company is innovation-centric and invests heavily in R&D activities for maintaining its market share. The company also focuses on organic growth strategies such as new product launches to enhance its market dominance. For instance, in October 2014, company launched a new mobile device, namely, Ascom Myco. The device combines the capabilities of a smartphone with a set of features specifically designed for the healthcare environment. This launch has strengthened the company’s portfolio in the nurse call systems market.

Hill-Rom Holdings, Inc. (U.S.), held the second position in the nurse call systemsmarket in 2015. This can be attributed to the company’s strong portfolio of nurse call systems products. The company adopts organic growth strategies such as new product development to strengthen its market share. For instance, in March 2014, Hill-Rom Holdings, Inc. launched Progressa bed system, a therapeutic system designed to treat and prevent complications of immobility.

Tyco International PLC (U.S.) held the third position in the nurse call systemsmarket in 2015. The company is innovation-centric and invests heavily in R&D activities for maintaining its market position. It also focuses on inorganic growth strategies such as agreements to enhance its market share. For instance, Tyco entered into a strategic alliance with Ascom (U.S.), North America’s leading provider of intelligent healthcare communication solutions. As per this alliance, Tyco will sell Ascom’s integrated products and solutions.

Based on the analysis of strategic developments undertaken by market players between 2012 and 2016, the key strategies followed by most companies in the nurse call systemsmarket are inorganic strategies such as agreements, collaborations, and partnerships. Some of the leading players that adopted this strategy include Ascom Holding AG (Switzerland) and Rauland-Borg Corporation (U.S.). New product launches accounted for the second-largest share of the overall growth strategies adopted by the key players in the nurse call systems market.