What else does Apple do differently? 1. Apple does not do market research. 2. Apple has a very small team who designs their major products. 3. Apple owns their entire system. 4. Apple focuses on a select group of products. 5. Apple has a maniacal focus on perfection.

So is it possible for you to innovate like Apple? You need a leader who prioritizes new product innovation. You need to focus. You need the right people, and you need to reward them.