What are the top 3 things you would like to communicate through your logo?

Preferably text only, small Image + text. Could also only incorporate first initials (F+H). Simplistic design will work best. The image included would have to do with a mountain/camper van/festival lifestyle.Image only would have to be very minimalist, see mo ganji images if you would like to go this route.

Do you have any other info or links you want to share?

This logo will appear on lifestyle products, simple will be better. Imagine a backpack with a small logo on it, that is how it will be used. Full name logo would be used on website, Initials logo would be used on products.