Hugh Jackman to star in ‘Avon’

20th Century Fox acquires comedy pitch

In a high-six-figure deal, 20th Century Fox has acquired “Avon Man,” a comedy pitch from “Hitch” writer Kevin Bisch, as a star vehicle for Hugh Jackman, with Bisch to script.

Jackman and Seed Prods. partner John Palermo will produce, along with Gary Foster at Krasnoff Foster Entertainment.

Story follows men laid off from an auto dealership. One is reluctantly recruited into becoming an Avon salesman, and while the experience is initially emasculating, he uses his charm and good looks to become a top seller. The comedy takes on a “Full Monty” vibe when the car salesman sets out to save his financially strapped family and town by conscripting his buddies into the makeup business to win a regional contest.