According to the CHAOS-Report around 70% of IT projects are challenged or completely failing. In the last 10 years these number did not change a lot. It is still the case that around 70% of IT projects fail. This blog post will show you some techniques to control your project and make sure that it is completed in time and in budget.

This blog post will give some overview of how to build a high performance architecture to process your data. Some real benchmarks conducted by Incentergy will be explained and how we leverage our knowledge when using our platform.

In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing a lot of profit and which of these are running poor. At every beginning of the month you have to assign 100,000 € to the best running campaigns to get the most revenue.

In this blog post we will show an example of the methods that the incentergy platform applies to do mathematically proven optimal decisions for online marketing budget allocations. The system must make some assumptions about how the revenue which was generated by the marketing channel. Under these assumptions the shown behavior is optimal. This means that there is no way to spend less money to win this explore-exploit-dilemma.

In the past 5 years big data was one of the most often used buzz words for marketing and sales but not a lot of people said specifically what big data is and what you can do with it. This blog post will explain from where you get big data and how you should manage it to get knowledge.[…]