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In the United States, 97% of the people look online for local products or services. Now, consumers have higher expectations than ever. In order to cater to this increasing demand of products/services online, Google introduced a programmatic way of advertisement for all advertisers through Google AdWords or Pay per click campaign so that they can […]

Are you familiar with the expression, “The most valuable customer is the one you never lose”? In the CRO industry, you simply need to focus on converting more leads all day, every day. A conversion can be anything- More visitors to the landing pages, more emails submitted, more phone numbers captured, etc. The key to […]

With the advent of computers, internet and smartphones replaced an era where Radio, TV and print ads dominated. This was a revolutionary change which became evident in the last 10 years of business marketing. Options of plethora websites invoke the importance of Marketing Tactics and Strategies which is manifested in the current day digital ads […]

We all know that Search Engine Optimization is an ever-changing field with new research and innovative methodologies to improve rankings. As Google toughens the loopholes in an effort to provide the most relevant results to the searcher, SEO industry quickly doubles their effort to sustain rankings on the clients’ end. While on-page content matters to […]

Have you been ripped off by an SEO company and at this very second are online to do your own research on how to make your website rank well for free? Or you may be so tormented by online marketing companies making your phone ring off the hook that you’re wondering what is all this […]

How can I increase my ROI and take my business to a new level? That’s one of the many questions that may be on your mind on a consistent basis. Is digital marketing or social media really going to help? Let’s start from the roots. In general terms the extraction of knowledge from data is […]

Setting up a business is hard but reaching out to the world is even harder. Althea Gibson said once, “No matter what accomplishments you make, somebody helped you.” Here are a few tips to help your accomplished business become a voice which reaches out: 1. “I like #Instagram but I love #Facebook”: Targetting 1.3 billion […]

There are no magic wands or hidden tricks that can bring you immediate success but with time, energy and determination you can get there. It is just as important, if not more, to choose and pursue the right path to success. As relevant as this is to pretty much everything that one does, it is […]

1. Science backs up why people love infographics. We humans like things to be easy—some might call it trifling, while others say that it’s ingenious. Visual content is quicker for the brain. In fact, it’s eons faster for our brains to process an image in comparison to plain text. It’s an incontrovertible truth that people […]

Unlike the generations before and after, there isn’t a distinct identity attached to those born in the 60’s and 90’s. As they reach middle age, this generation got stuck smack in the middle of a raging war between emerging and digital versus traditional and analog. Having said that, marketing to Generation X is a tricky […]