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Licensing not as easy as it looks?

In spite of good intent among Europe’s major record labels, it seems that some of the would-be new entrants into Europe’s digital music market are finding licensing more problematic than they had anticipated. The fact that launch dates have not yet been committed to is indicative of the prolonged nature of negotiations. The sorts of licenses that the services and stores want are in many aspects a paradigm shift from the previous generation of European licenses and it is thus to be expected that the details will take some time to hammer out. Additionally whole new sets of relationships are being built from scratch and this is where OD2 have a significant advantage over their competitors: they already have established long-standing relationships in place