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In-Depth Exclusives

CX Strategy at Sugarfina: Q&A Part I

Mark Johnson | Loyalty360, May 20, 2019

Loyalty Expo 2019 is just around the corner, and Loyalty360 is sitting down with awards finalists to discuss brands, programs, and successes. With the rise of personalization and new marketing channels, the CX Strategy category is among the most exciting. Each finalist in the category has innovated in various ways to put the customer first.

One of those finalists is Sugarfina, a candy retailer for adults that has just launched a customer-centric loyalty rewards program....

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