Interactive Sites to Transform The Breakers Website

22 October 2002

The Breakers in Palm Beach, Florida, an independent Five-Star, Five-Diamond resort, has retainedInteractive Sites , the hotel industry`s leading
web site development company, to re-launch its website,www.thebreakers.com

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The website will be completely redesigned and will also incorporate highly
interactive elements which will allow the resort to custom tailor its
online experience to the needs and interests of visitors, especially returning
and frequent guests. The new site is being designed to potentially engage visitors in a dialogue with personnel responsible for key areas of the resort. All elements of the site, from the welcome, to the functionality
of the reservations booking process, to the dynamics that greet returning online visitors, will reflect the personalized service and attention to detail for which the resort is known. It will also showcase a broad scope
of possibilities for sales, marketing and cross-promotion that only a
fully interactive website can offer.

“We are excited about working with The Breakers, not only because the website will reflect such an outstanding luxury property, but because The Breakers, as an independent, is not constrained by mandates that might
limit the design and effectiveness - of the site,” said Michael L. Waltman,
President & CEO of Interactive Sites. “Based on our long experience in
the hotel industry, we understand that hotel websites must meet the business objectives of building revenues and loyalty. We want The Breakers website to be the new benchmark for luxury resort e-commerce in terms of design, functionality, and return on investment.”

“We chose Interactive Sites both for their award-winning design capabilities and for their extensive hotel experience as it relates to
guest recognition,” said John Bradway, Director of Strategic Marketing, The
Breakers. “In our search for a company to transform our web presence, we
found Interactive Sites to be the best in the industry when it comes to
the intricacies of hospitality e-commerce.”

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The Hotel Sales & Marketing Association International (HSMAI) awarded
Interactive Sites its “2002 Golden Clicks Best of Show,” the hotel industry`s premium interactive marketing award, and the company has won 26 HSMAI awards for website creation since 1999. Interactive Sites also
created PlanIt Online T the most widely used private-labeled groups &
meetings online-RFP that captures qualified meeting and planner
information.