Haugen also gave three best practice tips for driving user engagement with timeline apps:

Use a call to action: this will encourage people to add the app and share it with friends. Fab offered a limited time, promotional credit to drive sign ups and now displays images of the user’s friends during sign up to increase personalisation.

Create multiple action types: experiment with different actions for each point of the buying journey to aid product discovery and purchase. These need to be relevant for each community and encourage sharing.

Use object types to create categories: create objects for categories that allow users to compile timeline aggregations. This could be a list for ‘Most loved brands’ or Top loved style items.’

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