There are three strands Magni Telescopic Handlers’ DNA: Drive, Quality and Craftsmanship. Magni products generally adhere to quality and safety standards that exceed market averages. The range is growing continuously and pushes the limits of versatility, in an active demonstration of Magni’s know-how. Magni devotes maximum attention to Research and Development and to the selection of raw materials. Our commitment to developing highly precise production lines is devout and our processes are Made in Italy - from beginning to end.

DRIVE

For Magni, ‘drive’ means choosing zero-km manufacturing partners and selecting staff who are not only qualified in our key functions but specialists of them. Our drive also finds an outlet in our continuous endeavours to create new and advanced models and solutions. All of our Research and Development takes place internally, thus its impact on the entire production line takes immediate effect.

QUALITY

Quality is the meeting point between manufacturing and craftsmanship. Our products have a long history. Magni recognises the need for meticulousness when it comes to selecting raw materials. We strive to attain the highest quality at every single stage of the production line. Each product is a true Italian masterpiece.

"Magni has become what it is today thanks to the people who believed and who continue to believe in our work."

- Riccardo Magni -

INNOVATION

Combining craftsmanship with innovation and technology is not a means to an end, but the framework through which we achieve constant and infinite improvement. The secret lies in precision. Having clear ideas is vital: we need to know where we want to go and what we want to create. And at Magni, we throw everything into accomplishing it.

CRAFTSMANSHIP

Magni’s authentic know-how is based on an Italian tradition of manual skills and custom-built products. We see these as indispensable values. They are the very essence of our personality and help us create unique, advanced products. They are what make us an ambassador of the Made in Italy merchandise brand, which indicates that a product has been produced - from start to finish - in this country.

"The secret lies in precision. Having clear ideas is vital: we need to know where we want to go and what we want to create."

- Riccardo Magni -

SAFETY

Magni believes safety begins with the selection of raw materials. We are constantly seeking new technical solutions as a competitive response to the challenges and demands the market poses. To Magni, this means having total control over production, from raw materials supply to the sale of the final product. Moreover, at Magni safety means products that comply with the latest regulations on health and safety in the workplace.

ETHICS & OUR PEOPLE

Magni’s staff are central to every production process at any point within the Magni supply chain. We believe that it is our people who are behind every great success story. Magni has become what it is today thanks to the people who believed and who continue to believe in our work.