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The Cardrona Bra Fence of Central Otago, New Zealand, began in 1999 some time between Christmas and New Year 1999, when four women's bras were found attached to the wire fence alongside the road. It’s unknown who did it and why. The news spread and soon more bras began to appear. By the end of February 2000 there were some 60 bras on the fence. At this time somebody took offence to it and removed them. The local press reported this and soon more bras began to come in.

By October 2000, the number of bras had reached around 200, and again some unknown persons cleared the fence of bras. By this time, the fence had become a tourist attraction and the media gave the story of the second attack a wider coverage. This resulted in even more inflow of garments. By early 2006, the number of bras attached to the fence stood at close to 800.

Although some locals welcomed the fence, others viewed it as an eyesore and embarrassment and also as a potential hazard to drivers using the road. Frequent attempts were made to remove the bras and some 200 bras were removed in early 2006 and another 1500 in September the same year. But that didn't stop people from adding bras. Later that year, an attempt to make the world's longest bra chain was made. The world record fell woefully short by more than 100,000 bras but managed to raised over $10,000 for charity.