Pac-12Networks Selects Ooyala

Pac-12 Enterprises is partnering with Ooyala to develop anddeploy the Pac-12 Digital Network, which will provide interactive videoexperiences for the web, tablets, smartphones, and connected TVs as part of theconferences launch of linear TV channels in August.

The two companies are billing the effort as the "first timeover-the-top technology has been designed into a broadcast network experiencefrom day one" and that the offering will include a "cutting-edge TV Everywhereservice to dramatically augment telecast via connected TVs, web, smartphonesand tablets."

"This is the first time ever that TV Everywhere has beenused to deliver truly differentiated, high-value entertainment experiences thataugment traditional programming, rather than simply protect a walled garden,"noted Gary Stevenson, president of Pac-12 Enterprises in a statement. "We're laying anentirely new foundation for seamlessly integrated broadcast andinternet-delivered content with the most immersive and engaging fan experienceever. Ooyala is on the forefront when it comes to convergence of mobile, socialand video. Their focus on big data analytics and personalization is a perfectmatch for our vision of extremely personalized, highly social TV. Ourpartnership brings together two world class teams in sports and technology todeliver the type high-caliber innovation the Pac-12 Conference is known for."