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Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Voice shopping may be in its infancy as a channel, but consumers are increasingly relying on AI-powered devices such as Amazon Alexa, Google Assistant (and Google Home) and Microsoft’s Cortana. Join Multichannel Merchant and ChannelAdvisor for a webinar that will look at the latest trends and the future of voice shopping.

The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.

For the first time, consumers are expected to spend 51% of their gift-buying budget online in 2017, compared to 42% for store spending, according to an annual report from Deloitte. Here are other results from their survey.

Target is throwing its hat into the augmented reality ring with its launch of a “See It in Your Space” feature on its mobile website. Find out how the company is changing the way people shop for furniture.

Having unified data was crucial for Southern lifestyle apparel brand, Draper James, a brand launched in 2015 by actress Reese Witherspoon. Here is what Draper James did to make its products visible across channels.

Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses.

Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.