No matter what type of web site or service you run online, having a large social following is becoming more and more important each day. It’s also important to make sure that you are on all of the social networks and not just focus on one of them.

In this post we are going to take a look at a few different options you have for increasing your social following through Facebook, while also using pay per click marketing in the process.

Facebook Ads

One of the of the most effective ways to grow your audience is through Facebook. You will want to start by creating your own Fan Page, then creating an ad campaign to promote your fan page to people who are likely to become a fan of your content.

Facebook is one of the easiest and most effective ways to grow your following since all it takes it a click. All of your blog content or Fan Page updates will then be sent right to the new feeds and updates in all of your Facebook followers accounts.

With over a billion users on Facebook, just attracting the smallest percentage will give you a huge following.

Also, don’t forget about using “sponsored stories” to bring even more exposure to your social ad campaigns and fan pages.

At the end of the day, your campaign is going to back out to a CPM or CPC model. The higher click through rate you receive on your ads, the lower you will have to pay per click.

Using Search Traffic and Facebook Badges

If you have a web site or blog and are currently using paid traffic through media buying or search engines to strictly get people to visit your site (and not for lead gen only), you should be using a Facebook Fan Page badge on your page as well.

It’s likely that the majority of people who visit your site will already be users of Facebook, so putting the badge in a prominent place on your blog users will only have to click “like” to start receiving your updates.

One option is to create a search campaign that is focused solely on sending traffic to a page with your Fan Page badge and seeing if you can convert users on a search basis at a lower cost than advertising through Facebook Ads. This will of course greatly vary based on the keywords you are going after and your demographic audience.

Using Paid Promotion & Follow Services

If you are looking to build up your social following fast and not looking to spend time with your own ad campaigns, there are plenty of other services out there as well.

Services like devumi.com can provide you with thousands of Facebook likes in exchange for a one time cost. The difference between creating ad campaigns through Facebook Ads and buying followers and like through other services is that the quality can greatly vary and you are not exactly sure what you are getting.

One of the major benefits and uses for these types of paid social media marketing services is so you can give your fan pages and campaigns a boost. People are much more likely to join or follow someone when they see thousands of other followers liking something as well.

No matter how you are building your following on the major social networks, it’s always important to look at the over ad spend, quality and ROI of your campaigns. The interaction between your social updates and your followers is what’s going to matter most. Don’t stop with your ad campaigns, keep your followers interested and helping to grow your community.