Terence Lee

An editor for Tech in Asia, a Y Combinator alum and the top Asia-focused tech and startup platform in the world by user count and revenue.

Terence’s expertise consists of the entire process of online content creation, including on-the-ground journalism, copyediting, SEO, digital marketing, media analytics, editorial best practices and ethics, and the nuts and bolts of managing a remote editorial team.

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All Sessions by Terence Lee

Session 2 - Afternoon

15:10

Panel: How To Use Content Effectively To Build Your Brand

15:10 - 15:40

Moderator: Natasha Tan, GRVTY Media
- How to keep content relevant across multiple channels / multi platform publishing
- How to make the most of social media
- How to keep brand loyalty alive
- Why publishers should think of themselves as a tech company
- Applying emerging technologies / new content formats to drive storytelling and consumer engagement
- How do you personalise your brand