Farm precision agriculture company SST Software to be acquired by data company Proagrica

IN FURTHER consolidation of the farm data and software space, information and analytics group Proagrica have announced a definitive agreement to acquire precision agriculture specialist, SST Software.

Expected to be finalised this quarter, the purchase will be for 100 per cent of the company.

Proagrica is the agricultural division of the Relx Group, a global provider of data services, analytic tools and workflow solutions across multiple industries.

Relx Group employ over 28,000 employees in over 180 countries and reported revenue in 2015 exceeded $5.9 billion.

SST Software is a leading provider of precision agriculture software solutions based in the US, with a presence in Australia, Brazil and South Africa.

Software products include brands SST Summit, FarmRite and Sirrus.

Proagrica, managing director, Graeme McCracken said the purchase was an important commitment to development.

“We are delighted that our two businesses will come together to combine our solutions, customer focus and vision to deliver what I believe will be a unique solution that will provide insight into the fragmented agricultural supply chain,” he said.

“The combination of Proagrica’s key competencies of data connectivity and data analytics, and SST’s focus on the agriculture retail and agronomy services segment means we can better serve those who advise and sell to farmers.

“Agriculture has huge opportunities to benefit from sharing data.

“Proagrica has both the track record and technological expertise to facilitate this transformation acting as an independent broker, protecting and nurturing trust and demonstrating the gains to be had, throughout the supply chain.”

Mr McCracken said SST will continue to trade under the SST brands alongside Proagrica’s current product portfolio.

SST Software, chief executive officer, Matt Waits said he will continue to lead the organisation from its headquarters in Stillwater, Oklahoma.

“Today, farmers are collecting more data than ever,” he said.

“But the value of those data assets are not being fully realised due to the lack of digital compatibility in the market.

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