Brandon Lattu is a conceptualist who uses photography, sculpture, and digitally based imagery, Lattu has carefully labored over the most intricate details of his images to produce works that seduce with a deceptively simple and elegant beauty. At the same time these images resonate on an equally powerful sentient level. The manipulation, clarity, and overload of information in these images triggers the recognition that we can visually imagine a scene such as this but we will never see in this way. In “Miracle Mile”, Lattu utilizes the extent of photographic technology to produce a series of views looking West down the length of ‘Wilshire Boulevard’ between ‘La Brea’ and ‘Fairfax Avenues’ in Los Angeles.

Presented on a pure field of black, the only images depicted are the illuminated signs. Contrasting this black field of nothingness, each sign is presented in its accurate place and scale in relation to the section depicted. Perspective is eliminated and some signs appear backwards as one might see them while looking in a side view mirror from a car at night. With careful inspection the viewer becomes aware that commercial competition is investigated in this piece through the presence of stores directly across the street from one another. For example, on the north side of the street, Rite Aid, Staples and Blockbuster vie with Sav-on, Office Depot and Hollywood video on the south side offering essentially the same products. Here and throughout Lattu’s oeuvre, the instinctual attraction of sublime visual pleasure becomes inseparable from intellectual engagement. [Extract : Leo Koenig Inc – April 13, 2004]