According to Mr Free’s report, the 2017 event was outsourced and it recommended that council look to manage the celebration in-house until 2020, with the intent that it be outsourced in 2021.

Last year, the City of Mandurah engaged Spaced Out, a place activation organisation, to work with Mandurah Terrace business owners.

Both parties collaborated on business-driven solutions to increase activity and patronage during the partial Mandurah Terrace closure period for road works that linked the new traffic bridge to Mandurah Terrace and Pinjarra Road.

Last year’s event was held from August 4-27, and saw the Eastern Foreshore buzzing with a 18 metre by 24 metre open air authentic ice-skating rink.

About 11,000 tickets were sold and approximately $500,000 was spent by around 17,600 people attending.