Investing.com Launches Cryptocurrency App Amid Strong Demand

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A leading financial markets app and platform has launched a new cryptocurrency service that lets users track the prices and exchange rates of more than 1,300 cryptocurrencies.

Investing.com, the number one rated financial markets app on Google Play for three years in a row, is used by over five million traders and investors. The platform, owned by Fusion Media, provides news, analysis, streaming quotes and charts, technical data and financial tools about the global financial markets, covering over 75,000 financial instruments.

The launch of the new app continues the company’s increased focus on digital currencies which before then had been offering a dedicated cryptocurrency sector on the Investing.com platform.

“We’re launching the Investing.com cryptocurrency app due to the growing demand for real-time data and news for the digital currencies,” said Roy Michaeli, the head of cryptocurrency and financial data at Investing.com.

“Comparing to Investing.com’s main app, the new app will focus solely on cryptocurrencies, and provide existing crypto traders, and potential ICO investors, all the data they might need – no matter where they are.”

Igal Stolpner, Investing.com’s head of growth, told International Business Times that in the month of November, the company had 25% of all its page views (on apps and websites) going towards its crypto pages. “Which is insane. It was less than one percent four months ago,” he said.

His company has partnered with around seven exchange platforms to monitor at least 1,364 crypto-tokens in real-time. Stolpner said he was expecting that number to grow as the popular initial coin offering (ICO) fundraising method continues to attract startups.

According to its Google Play app profile, the Investing.com cryptocurrency app offers data from exchanges that include ANX, BTC Indonesia, Bitstamp, Bitfinex, Bittrex, Kraken, Poloniex, Binance and Bithumb.

The app provides real-time price alerts, cryptocurrency news from hundreds of sources and analysis, and aims to act as an investment solution for cryptocurrency investors with tailored and fully customizable portfolios.

The launch of the new cryptocurrency app comes at the time when mainstream interest in cryptocurrencies is skyrocketing.

The cryptocurrency market nearly doubled in value this month, rising from a total market capitalization of US$324 billion at the beginning of December to now US$638 billion. Bitcoin continues to dominate the space, representing 44% of the market followed by Ethereum at 12% and Bitcoin Cash at 9%.

According to data from CoinMarketCap, nearly US$50 billion worth of transactions are being made each day and there are now more than 1,370 cryptocurrencies available worldwide.

The release comes on the heel of the announcement from Bloomberg last week of the addition of Ripple’s XRP, Ethereum and Litecoin prices to its terminal service, which is used by international banks and investment houses.