Archive by Author

We see awards given for a variety of reasons from creative endeavors, to products and services. Most are local, but many are regional or even national in scope and a select few are global in their impact. The DSF Educator of the Year digital signage award is one of the rare latter.But awards need not […]

Over the last 15 years there have been countless articles written about the convergence of AV and IT. In the mid-90s, some held out that AV and IT were distinct and there was no reason to converge. Live and let live was a common theme in the day and never the twain shall meet was […]

This post is sponsored by Samsung. All thoughts and opinions are my own. Videowalls are simply everywhere. Go to the mall, airport, or auditorium, and there is a videowall. When competing for attention, especially in digital signage, bigger is better. Videowalls are attention grabbers and holders beyond the 4 to 6 seconds we look at smaller […]

Interactive Digital Signage and Kiosks – originally published in Digital Signage Magazine – April 2016 In the 80s, AT&T promoted the concept to “reach out and touch someone” with their telephone service. This effective ad campaign was during the times long before early cell phones, let alone the more literal touch interface of the current […]

Believe it or not, digital signage is seen each day by over 70% of the population. Research shows that we spend an average of 8 hours per day in front of a screen of some type, including televisions, computers, tablets, smartphones, or increasingly… digital signage. Pretty much everywhere you go and everywhere you look, there […]

Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu… now some offer “premium” food made to order, coffee bars, and healthier food […]

As we all know, features entice but benefits sell. As you tout digital signage out there as a solution to communication needs, select as many of the 50 tangible benefits listed below as you want to make your case. Centralized and remote management, with near real time update of content from anywhere with an […]

This post is sponsored by Samsung. All thoughts and opinions are my own. In a bygone era, we got our news from a newspaper, which over time evolved for many into a family practice of watching the nightly news on broadcast television. We used to check out books from the local library. Of course, we […]