Alexa Chung is peak ‘It’ girl. Countless collaborations, decades as a muse and volumes of editorial work give her a CV to rival most. The <b><a href=" http://www.selfridges.com/GB/en/cat/ALEXACHUNG/" style="text-decoration: none"><font color="black">ALEXACHUNG</font></a> </b>label<b> </b>is a natural jump, pouring her knowhow into styles such as this PVC <b>pinafore dress</b>. “I made that for Rihanna, to say thank you for not being boring”, she told the Financial Times. Boring is one thing this piece is not – from the hardcore straps to the frilliness, it’s tomboy at its most disobedient.

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