At issue here are a pair of cases born out of autocomplete searches that associated individuals with words like “Scientology” and “fraud,” and “prostitute” and “escort.” Google insists it has no control over autocomplete suggestions, which are automatically generated according to the frequency of keyword searches. And while the court agreed, it determined that the company has an obligation to remove defamatory suggestions when they are brought to its attention.

“We are disappointed with the decision from the German Supreme Court,” a Google spokesman said. “We believe that Google should not be held liable for terms that appear in autocomplete as these are predicted by computer algorithms based on searches from previous users, not by Google itself. We are waiting for the written grounds to review the decision in detail.”

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