From its humble beginnings in 1917 in Lengnau, Switzerland, <a href="http://www.selfridges.com/GB/en/cat/rado/" style="text-decoration: none"><font color="black"><b>RADO</b></a></font> built up a reputation for innovative materials and high-tech designs. The <b>True Automatic watch</b> has a century of watchmaking experience behind it, and the expertise and precision visible in everything from the plasma high-tech ceramic case to the lightly brushed sunburst dial.