8.
The useful life of a. . .
Tweet
is
a
matter
of
minutes
Post
is
a
few
hours
Pin
goes
on
forever
Source:
Why
the
half-­‐life
of
a
Pinterest
pin
is
thousands
of
7mes
longer
than
a
tweet
or
Facebook
post.
Venture
Beat,
6-­‐17-­‐13

11.
Pinterest inspires in-store shopping
36%
of
pinners
say
they
have
purchased
an
item
in-­‐store
after
pinning
it.
80%
say
that
pinning
influenced
their
decision
to
purchase
the
item.
Source:
How
Pinterest
Puts
People
in
Stores,
by
David
SeviU
and
Alexandra
Samuel:
Harvard
Business
Review,
July-­‐August,
2013