We're delighted to announce that I Love Blue Sea has joined Vital Choice. We share the same passion for health and vitality, and we offer you easy access to an even wider variety of premium seafood that is among the purest and most nutritious available. Please accept our offer of a 10% discount on your first order. Simply use code ILOVEVC at checkout. Welcome to the Vital Choice family.

So far, those leaks have released far less radioactive water into the ocean, compared with the leaks that occurred in the months following the earthquake.

Weirdly, federal and state agencies have done little or no testing of Pacific seafood to check for radioisotopes related to the nuclear accident.

The Internet echo chamber

You can’t trust everything you see on the Internet.

For example, we've received emails from several people worried by seemingly scary Japan-related information seen on a website.

Almost invariably, these scary posts were written by someone lacking expertise in the relevant fields: radiation in human health, Pacific currents, dilution rates of radioisotopes, fish migration routes, and the accumulation and persistence of radioisotopes in fish.

Most recently, some bloggers have misrepresented the meaning of a graphic from the U.S. National Oceanographic and Atmosperhic Administration (NOAA) ... a myth that’s gone viral.

These bloggers claim that the NOAA graphic shows the flow of radiation from Japan. However, that claim is easily debunked, as in a post titled “Fukushima Emergency” at the fact-check website Snopes.com.

In fact, the alleged “radiation flow” map is NOAA’s map of Pacific wave heights following the 2011 earthquake.

Yet, the NOAA wave map continues to spread, mislabeled, even though you can easily see a height-spectrum scale at its right-hand side.

So we took it upon ourselves to test our own seafood, to ensure its safety for our customers and our own families.

To date, Vital Choice is the only retailer that’s revealed the results of radiation tests on Pacific seafood.

And if any other retailer or wholesaler has done radiation testing on their Pacific seafood, they haven’t released the results.

Our shellfish also live too briefly and too far from Japan to absorb significant amounts of radioisotopes from ocean water … a view widely held in the scientific community and supported by our first two test rounds.

Enjoy Vital Choice seafood, worry free

We think it makes good sense to continue enjoying the culinary and health benefits of our Pacific seafood.

Should credible evidence emerge that questions its safety – which appears very unlikely – we will act to alert our customers and protect them from harm by pulling any affected products.

As we say there, “No matter how the situation in Japan evolves over time, we will ensure that all products we sell meet high standards of purity and safety. After all, Vital Choice families are among the largest consumers of our own fish.”