Hudson's Bay to enter the bridal market with Kleinfeld in early 2014

Rebecca Perrin, Postmedia03.27.2013

Earlier this week Hudson’s Bay announced their collaboration with Kleinfeld Bridal, the New York-based bridal boutique popular with brides and made notorious by the TLC program, “Say Yes to the Dress”.

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Earlier this week Hudson’s Bay announced their collaboration with Kleinfeld Bridal, the New York-based bridal boutique popular with brides and made notorious by the TLC program, “Say Yes to the Dress”.

In a brief conversation with Mary Turner, VP of Private Brands and Global Sourcing for HBC, we learned why Canada’s heritage retailer is entering the bridal market, and why Kleinfeld was their choice collaborator.

Why has Hudson’s Bay entered the bridal market?

Well we felt it was a natural evolution. As you know, we have a very significant bridal registry business - we’re the biggest player in Canada in that arena - and we felt for some time that it was a miss not to work with a bride on her wedding.

Why did Hudson’s Bay choose to work with Kleinfeld, an American bridal gown retailer, and not one which is Canadian?

We truly believe that Kleinfeld would be absolutely best wedding business out there, and we wanted to partner with the best.

Will there be Canadian bridal designs included in the Kleinfeld merchandise?

Absolutely! In fact one of Kleinfeld’s best-selling designers is Ramona Keveza who is Canadian.

What will the Kleinfeld experience be like for a bride?

Our mission is to make the experience with us exactly the same as if the bride had flown to New York which, by the way, many Canadian brides do - several thousand per year!

What will Kleinfeld look like at Hudson’s Bay?

It will be a separate shop-in--shop in a bridal world at the Queen St. location in Toronto.

Hudson’s Bay will open a 20,000-square foot Kleinfeld flagship in early 2014 at the Queen St. location in Toronto.