This summer I have worked on increasing my marketing skills and techniques. When I started the internship in May we decided that one of our main goals was to really focus on retargeting strategies. This includes sales for our subscribers, trigger emails, ads and continuing to always keep our current customers up to date. “Retargeting, … Continue reading →

Here I am talking about Instagram again…but it is such an important media in our daily life as well as in our business life. The real question we all have about Instagram is, why are people clicking on the app? Is it because they want to keep up with their friends? Celebrities? Influencers? Brands? And … Continue reading →

Instagram is obviously taking over the social media industry and has been for a long time. I remember it starting out as just a silly place to share your everyday doings. When I scroll back to my first posts, I get quite embarrassed at the strange things I decided to post. A chair in my … Continue reading →

Being in a marketing position means you are always rolling with the punches. There is always a new tactic, market or media field. Recently, we have started working with Springbot to help us concentrate our marketing efforts and bring some more traffic to our webpage. In this world of social media, search engines and online … Continue reading →

This past weekend, we had our Fall Photoshoot for the upcoming newest collection of Brynn Capella handbags! I had worked on photoshoots in the past and loved the energy and atmosphere so I was thrilled to experience this shoot. My previous shoots were in college for Kent State’s Fashion and Lifestyle Magazine. I was able … Continue reading →

While studying abroad in Florence, Italy, I had the amazing opportunity to attend multiple trade shows. Italy, being the leather capital of the world, I was surrounded by tables and tables of the best leather you could see, feel and purchase. I had always understood that Italian leather was the top of the line, however, … Continue reading →