Albert Qian

Santa ClaraUS-CA

Objective

Proven social media strategist seeking work in social media, marketing analytics or web development.

Summary

Social media campaigns by day, implementation and under the hood by night, Albert Qian is a blend of marketing, business and information technology. Want to utilize all three, or use just one or two to fulfill your organizational needs? Kill two or three birds with one stone -- take a look at his qualifications and experience and you will definitely be impressed. As a recent graduate of Santa Clara University, Mr. Qian knows and understands the importance of being a business hybrid with a unique understanding of culture, ethics and how to get the job done.

Foreign Language Skills: Chinese (Fluent), Spanish (Conversational)

Work History

Work History

Jan 2008 - Present

Web Marketing and Social Media Intern - Office of Marketing and Communications

Completed client projects around campus, aiding in the generation of content and relevant pages. Troubleshot and provided support for clients.

SOCIAL MEDIA WORK

Drove product marketing through doubling the number of fans on the Facebook page with interactive campaigns such as special features and exclusive content. Resulted in overall application increase for the Class of 2014 from the Class of 2013 (Applications rose to 6,800 from 6,057 as a result of the Facebook page, The Santa Clara (May 13th, 2010)).

Gathered and analyzed data from the Facebook page and organized presentations providing breakdowns of analytical data including suggestions on how to better market to the target fan.

Wrote articles on the Facebook page surrounding topics such as the Gonzaga-SCU Basketball game and the top 21 things to do while at Santa Clara University

Collaborated with the Alumni Office in creating a promotion encouraging seniors to interact on the Facebook page in exchange for prizes

Provided support to Santa Clara University incoming freshmen by answering questions and facilitating discussions on the Santa Clara experience.

Portfolio Highlights

SCU Stories is a website on the Santa Clara University website focusing on student achievement on campus.
While adding the SCU Stories widget to pages on the Santa Clara website, site administrators discovered extensive difficulties. I was put to create documentation, which was then posted on the website, on how to insert the widget without problem.
Site: http://www.scu.edu/scustories

Drop in the Bucket White Paper

Drop in the Bucket is a non-profit company in Los Angeles focusing on bringing clean water to the Sub-Saharan region. For our English Writing course, we were asked to contact a non-profit firm for which we could write a white paper.
In our paper, we analyzed the current situations in Sub-Saharan Africa and discussed solutions to creating a sustainable supply and where individuals could use water to make money through micro-loans.

SCU Facebook Insights

Facebook Insights is the analytics tool for Facebook pages. This PowerPoint, presented to the Board of Trustees is used to analyze and assess the marketing capability of SCU's Facebook page as it pertains to fans (current, prospective, alumni and general fans).