Relay is becoming “sort of incubator for small businesses that operate in the food industry” by partnering with 60 farms and stores, stated the online article on Oct. 24, 2011.

The company makes it easier for people to gain access to local produce, baked goods, and other products without having to drive the “extra mile” to obtain them. Relay Foods, based in Charlottesville, Va., makes grocery shopping easier for time-strapped customers with its free pick up and paid home delivery services. Its unique model allows for small food businesses that may not have a “brick-and-mortar” store or presence at a farmers’ market to get their products into the hands of consumers.