An online private shopping club is a members only shopping club, where members can buy goods at high discounts.

Private shopping clubs organise sales events for its members that typically last 2 to 6 days. Because they are private they protect the brand owners distribution channels, brand and price points. True private shopping clubs source their products directly from the brands.

To become a member, one typically needs to be invited by another member or get waitlisted to get membership. There are several clubs where this show of exclusivity is only a show and everybody who seeks a membership does get it anyways. They are very close to be a general online shop or a public shopping site except for the fact that they cannot market specific brand deals in public.