To promote his new business, Cunningham, who has a masters of business administration in marketing, said he did a lot of footwork by passing out flyers before he opened, but he has also utilized social media, promoting the Jerk Station on Twitter (his handle is @CaribreosoCater) and Facebook. Through Twitter, Cunningham said he is able to communicate directly with customers, giving them real-time information about what he’s selling and even taking suggestions on what people want.

“It’s been growing pretty quickly,” he said, adding that posting pictures brings in more followers as well.