IMG Adds Charleston Affiliate to Network

WINSTON-SALEM, N.C. - The West Virginia Mountaineers and IMG College announced today that LM Communications’ WMXE-FM in Charleston has signed on to the Mountaineer Sports Network from IMG.

The Classic Hits station will carry WVU football and men’s basketball, these sports’ respective Coach’s Shows, and the “Mountaineer Minute” daily report.

“I’ve always been a huge Mountaineers fan, and as radio station owner/operator for 32 years in Charleston, I’m absolutely thrilled to bring WVU sports to Mountaineer Nation over our signal,” said Lynn Martin, owner of WMXE-FM. “Broadcasting Mountaineer sports on our station from the state capital is a life-long dream come true.”

“We are very happy to welcome Lynn Martin and WMXE-FM in Charleston to the Mountaineer Sports Network,” said Chris Ferris, VP of Broadcasting for IMG College. “Lynn has a long history and deep roots in the very important Charleston market, the state’s capital and largest city. WMXE’s strong signal will provide essential coverage for our growing network to the Kanawha Valley, including Charleston and the outlying areas.”

West Virginia University and IMG College, which operates the nation’s largest independent sports radio network, formed a broad 12-year multimedia rights and sponsorship partnership including exclusive representation and management of game broadcasts and coaches’ shows on the Mountaineer Sports Network from IMG beginning in the 2013-14 season.

Mountaineer Sports Network from IMG plans to add four hours of pre- and post-game coverage for WVU football. Pregame shows will expand from one hour to 3.5 hours and postgame shows to two hours from 30 minutes. The network now has 36 affiliates carrying live WVU sports with more expected to be announced.

WVU’s current radio lineup on the Mountaineer Sports Network from IMG includes:

IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, stadium and arena development, and consulting. IMG College produces nearly 31,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com