After studying European Cinema at University in New Zealand, and discovering photography, Peter began a career directing music videos, short films and TV documentaries. In this time he was also exhibiting personal photography that began a career as a fashion photographer.

This led to a large well equipped studio in New Zealand, where Peter worked in both photography and film, shooting for many fashion designers and having work published worldwide in magazines, and many fashion catalogues for international brands.

After establishing his own film company in Auckland, Peter continued to direct for over twelve years progressively, gaining more international projects including a Sony campaign shot in Sydney which was featured in ‘Shots’.

Two years ago he relocated to Asia and continues to work as Director, DP, and Photographer. Recently he was Editor in Chief/Creative Director of the world’s first issue of FashionTV Magazine, in addition to shooting fashion for other magazines including Elle. He was also Creative Director of the launch issue of New York based Surface Magazine launching an Asian edition.