Gifts Today magazine

NY NOW to help exhibitors increase ROI

New on-demand webinars developed for summer 2014 edition

NY NOW™, The Market for Home + Lifestyle (formerly NYIGF®) will offer its exhibitors access to an expanded ‘Market Readiness’ programme for the summer 2014 edition, which takes place in August 16-20, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal's Pier 94.

This expanded Market Readiness programme will be presented as a series of free, pre-Market on-demand webinars and free, at-Market 15-minute business consultations, which will address marketing and selling strategies, both display, tradeshow operation and lead follow-up.

The webinars will be produced jointly by NY NOW and Right Angle Strategies, a business strategy and coaching consultancy led by gift and home industry veterans, Stu Teller and Laura Blunt. As an added benefit, Right Angle Strategies will offer free, in-booth 15-minute business consultations at Market for all exhibitors.

“We are delighted to expand our successful partnership with Right Angle Strategies to help our exhibitors increase the return on their investment in the New York Market,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “This new on-demand format will allow exhibitors to access the information at their convenience.”

A series of 15 to 30-minute webinars will focus on pre-show marketing, sales techniques, booth display and tradeshow operations, as well as post-Market follow-up. Each webinar will have related checklists detailing key action items and key deadlines connected with recommended ‘Market Readiness’ tips and techniques.

Exhibitors can download the webinars – at no cost - through the NY NOW website starting in early April 2014 www.nynow.com. Additional information about Right Angle Strategies is available online at www.rightanglestrategies.com.