Review: SoBe Elixir - Pomegranate Cranberry

Riding on the coattails of POM Wonderful's major advertising campaign promoting pomegranates, the timing of this product couldn't be better. Consumers will undoubtedly reach for this product, which bears a much lower price tag and a much more mainstream flavor than POM Wonderful. However, these consumers should not expect much from the addition of pomegranate to this flavor. Instead, they should expect a sweet beverage with an almost cherry-cranberry like flavor. With 5% juice, it's more the run-of-the-mill product for SoBe. However, it's slightly less sweet than many of SoBe flavors out there, so we'll give it a few bonus points. Overall, it's a decent entry taste wise -- and it will undoubtedly grab consumer attention due to the use of pomegranate.