From October's Digital Sport London event, this is the full panel conversation as we looked at what US and UK sports could learn from each other.

Jason Brisbane, Head of Community at NFL UK, Rob Calder, Commercial Director at the ECB, and Jamie King, Social and Digital Content Manager at NFL UK spoke at length to the audience on the panel moderated by Moritz Gloeckler Licensing Director at Sportradar.

The Digital Sport London event series is brought to you by Sportradar and hosted by Pinsent Mason. The November event takes place on 14th November, ticket info on DigitalSport.co