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World Premiere of BMW Open Work at Frieze London 2017. Olivia Erlanger to create Multimedia Artwork inspired by BMW technology.

Fri Jul 21 15:45:00 CEST 2017 Press Release

London/Munich. BMW and Frieze enhance their long-term partnership with a new artistic initiative to be premiered at Frieze London 2017. Curated by Attilia Fattori Franchini, BMW Open Work by Frieze brings together art, design and technology in pioneering multi-platform formats. The artist chosen to create the first BMW Open Work for Frieze London 2017 is New York-based artist Olivia Erlanger.

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London/Munich. BMW and Frieze enhance their long-term
partnership with a new artistic initiative to be premiered at Frieze
London 2017. Curated by Attilia Fattori Franchini, BMW Open Work by
Frieze brings together art, design and technology in pioneering
multi-platform formats. The artist chosen to create the first BMW Open
Work for Frieze London 2017 is New York-based artist Olivia Erlanger.

The concept

Curated by Attilia Fattori Franchini, BMW Open Work annually invites
an artist to develop a visionary project that creates an immersive
experience for the viewer. Drawing inspiration from BMW design,
engineering and technology, the commissioned artists will consider
current and future technologies as tools for innovation and artistic
experimentation. Premiering annually at Frieze London, each artwork
will have the potential to unfold across physical spaces, such as the
fair’s BMW Lounge and Courtesy Car Service, as well as digital platforms.

The initiative’s title “Open Work” is inspired by Umberto Eco’s
literary essay “Opera Aperta” (1962) which proposes the idea that
artworks are constituted in part by the public or by chance, and are
therefore open to a wide range of interpretations.

Franchini has selected international artist Olivia Erlanger for the
inaugural BMW Open Work commission.

Franchini said: “BMW Open Work offers artists the opportunity to
engage with audiences in new and unexpected ways. The possibility of
launching BMW Open Work with such a talented artist as Olivia
Erlanger, whose project will observe the effect of technology on
humans and nature, is absolutely thrilling.”

“This is a great development of our partnership with BMW, and of
BMW’s long-standing commitment to and engagement with contemporary
art. I am very happy we are able to launch this new initiative
together that offers a unique opportunity to an artist and I look
forward to seeing Olivia Erlanger’s project at Frieze London in
October”, said Victoria Siddall, Director, Frieze Fairs.

Dr Nicolas Peter, Member of the Board of Management of BMW AG, said:
“Offering BMW’s technological knowledge and future-oriented topics as
tools for an artist to create a visionary piece of art out of it is a
fascinating idea. As with all our initiatives within BMW Group’s
cultural engagement, artistic freedom is essential to enable
groundbreaking works, which is why we are extremely happy to have
Attilia Fattori Franchini on board. We are excited to see how her
overall vision will shape this project.”

About the artist

American artist Olivia Erlanger (born 1990) is the first artist to be
commissioned for BMW Open Work. Known for her sculptures, Erlanger’s
work has been exhibited in a variety of solo and group shows. She
recently coauthored “Hate Suburbia” with Luis Ortega Govela, the
second edition of which is forthcoming in Fall 2018. Titled „Body
Electric”, her concept for BMW Open Work proposes an immersive,
sensory exploration of natural phenomena and their relation to
humankind’s technological achievements.

“As humans begin a mutative synthesis with our machines, ‘Body
Electric’ considers the changing relationship that we have to the
environment, as our embodied experience of the ‘natural’ becomes
increasingly mediated and distorted by objects of our own design“,
Erlanger said of her creative approach. She is now beginning to
develop and produce her commission for BMW Open Work, which will be
premiered at Frieze London in October 2017.

Frieze is the world’s leading platform for modern and contemporary
art for scholars, connoisseurs, collectors and the general public
alike. Frieze comprises three magazines—frieze magazine,
Frieze MastersMagazine and Frieze Week—and three international art
fairs—Frieze London, Frieze Masters and Frieze New York. Additionally,
Frieze organizes a program of special courses and lectures in London
through Frieze Academy.

Frieze was founded in 1991 by Matthew Slotover and Amanda Sharp, with
the launch of frieze, the leading international magazine of
contemporary art and culture. In 2003, Sharp and Slotover launched
Frieze London art fair, which takes place each October in The Regent’s
Park, London. In 2012, they launched Frieze New York, which occurs
each May in New York's Randall’s Island Park, and Frieze Masters,
which coincides with Frieze London in October and is dedicated to art
from ancient to modern. Frieze fairs are sponsored by global lead
partner Deutsche Bank.

About Attilia Fattori Franchini

Attilia Fattori Franchini is an independent curator and writer based
in London. She is co-founder of the not for profit online
platforms bubblebyte.org and Opening Times. Attilia is currently
working on Curva Blu, a residency project in Favignana, Sicily, and is
co-curator of ARS17+ the online extension of the exhibition ARS17
currently at Kiasma, Museum of Contemporary Art, Helsinki.

Olivia Erlanger is a sculptor based in New York City. Recent projects
include, a. or fifty thousand at 83 Pitt St. NY, Dripping
Tap at Mathew, NY and The Oily Actor at What Pipeline,
IL. Recent group shows include, Wormwood at Ellis King,
Dublin, Eric Schmid is an Idiot, Cave, IL, Other People’s
Things, Brown University, RI, Daydream from 2013,
CANADA, NY. Erlanger was recently a fellow at IdeasCity 2017 in Arles,
France and a visiting artist at Brown University in 2016. She
coauthored Hate Suburbia with Luis Ortega Govela, the second
edition of which is forthcoming in Fall 2018. Coauthored with Ortega
Govela, her forthcoming essay, Born Goth is included in Harvard Design
Magazine's Summer 2017 issue. Erlanger and Govela are currently
directing a documentary.

About BMW Group’s Cultural Commitment

For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group's Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich and London,
the company also partners with leading museums and art fairs as well
as orchestras and opera houses around the world. The BMW Group takes
absolute creative freedom in all its cultural activities – as this
initiative is as essential for producing groundbreaking artistic work
as it is for major innovations in a successful business.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

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Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the guideline "Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de.

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Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the guideline "Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de.