Gido den Hartog

Since the release of Apple's Safari 11 update, there has been a lot going on about measuring Google AdWords conversions. With the release, Apple introduced "Intelligent Tracking Prevention (ITP)". What is Intelligent Tracking Prevention? In short, ITP classifies trackers that are able to track users cross-site. After this classification, a cookie can only be used for 24 hours »

Since the upgrade from classic analytics to universal analytics there is one functionality that's been missing; the option to not override the previous source in Google Analytics. For most of the traffic this is ok, but when looking at service emails like password resets, you don't want them to steal conversions away from the original sources. With the utm_nooverride »

Last week, I attended the Conference day of the seventh official Google Analytics User Conference in Amsterdam in search of new Google Analytics tips and tricks. More information about the Program of GAUC 2016 can be found here: http://www.gauc.nl/programma-conference-day/. So, what are the key takeaways of the master classes this year? 1: From offline to online »

The use of ad-blockers is growing fast, as consumers are getting tired of irrelevant and annoying advertisements. According to Adobe and PageFair, 181 million online consumers use an ad-blocker and 41,4 billion dollars of income is being missed out by online publishers due to the use of ad-blockers. As these numbers are general, it is interesting to investigate if »

What is a Marketing Technologist?

The marketing technologist not only understands the insights and methods of different fields of expertise,
but can shape them in new ways that add business value. The marketing technologist therefore builds on technological,
marketing, analytical and strategical qualities. This leads to analysing and seeing new business opportunities and building technological solutions for marketing purposes.
The most distinctive characteristic of the current marketing technologist is bridging paradoxical worlds (for example IT and marketing). It's in building the bridge where value is added.
Read more about The Marketing Technologist

The Marketing Technologist is an initiative of the tech geeks at Greenhouse Group.
We talk about analytics, code, data science and everything related to marketing technology. We are proud to be part of GroupM.