Making matters worse, Hugo ads are available in several languages, making sure that minorities — who are disproportionately affected by the obesity epidemic — are aware of the budget beverage.

McDonald’s officials said they were simply offering customers a variety of choices. And they emphasized that the Hugo was a summer promotion and available only in some markets.

“People, I believe, tend to drink more during the summer,” said Danya Proud, a McDonald’s spokeswoman. “People are out and about.”

She said the Hugo was being offered because of customer demand, and so far, it has sold quite well. Ms. Proud cautioned about comparing the Hugo to McDonald’s old Supersize menu.

“That’s not what this is about,” she said. “You have to put it in context with the rest of our menu.”

Exactly what “context” is this suit talking about? Picture this. Take a glass of water and place it next to a greasy McDonald’s hamburger and a side of fries. What do you have? A nightmare! Now, swap out the water for a Hugo. What do you have? A bigger nightmare! What is this exec talking about? Take it from me—a disgruntled marketing major—marketing people think in an almost alien language. I mean how else could they come up with something like this:

Apparently this is the first McDonald’s commercial ever made. Wow, marketing genius in action!

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