How Institutional Investors and Intermediaries View Impact Investing

Impact investing is a buzzworthy topic, but does everyone agree on what it means and what the future holds?

American Century Investments and Greenwich Associates teamed up to ask institutional investors and financial intermediaries about the growing interest in impact investing. The study took place between late 2015 and early 2016, and included a total of 277 institutional investors, investment consultants, intermediary platform decision-makers and financial advisors to test their knowledge of and receptivity to various approaches to impact investing.

Two key takeaways include a lack of consistent definition for impact investing, and the category is still considered in its early stage despite rapid growth.

For more results, check out their infographic here and watch the quick, insightful video here.