Old Street Station – Unit 3

A Little About This Space

Old Street Station is the world’s first underground station dedicated to innovative retail and immersive brand experience. This white-boxed retail space is opposite the turnstiles in the station, placing you in front of thousands of commuters every day. It comes with electricity, access to water, space for storage, and a lightbox with a panel available for branding. It can be rented by the week.

THE CROWD

Watch as Londoners break their daily commute with a bit of unexpected retail therapy. Old Street attracts a mixed crowd, from City workers to those working in what Wired magazine calls the “fastest-growing tech cluster” in Europe. They’re looking for quick and easy purchases – a good chance to offer commuters a quick pick-me-up or something to help kick-start their day. Peak travel times are between 8-10am and 5-8pm during the working week.

MEET THE NEIGHBOURS

You’re next door to Nincomsoup and a convenience store, and by the entrance to the roundabout event space. We’ve got other pop-up spaces further along, view them here.

FACTS & FIGURES

APPEARED HERE

Netflix transformed this space in January 2018 for Black Mirror Season 4.
Eyewear label, Bailey Nelson, appeared here in April 2014.Moleskine launched their first East London store here in January 2015.American Eagle launched their first UK denim-only store here in June 2015.Mr Doodle turned the unit into a live art installation in May 2017.

Rules of The Space

No drilling is allowed without written method statements. This needs to be approved by TfL's head office.

Painting of the interior of the shop is allowed, subject to reinstating when leaving.

Loading and delivery can be done via driving into Old Street Roundabout. There's a small lift down to the station. Loading access should be done outside of peak hours and Sundays.

Check-in occurs from 4-5pm on Sundays.

Check-out occurs from 3-4pm on Sundays.

Home Truths

The station is a busy environment and new to this style of retail, which means the more exciting and innovative you are the more likely you are to make an impact. Consult with our Concierge team to make the most of appearing underground.

As it's underground, there are some conditions that are outside of the Landlord's control. It's recommended that stock is covered overnight to protect from dust blowing up from the tracks.

Old Street Underground Station

Beneath the streets of London’s tech capital and a short walk from the creative hub of Shoreditch lies a network of tracks and tunnels, shuttling tens of thousands of people every day to East London’s most vibrant destinations. This is Old Street Station: where the forward thinkers and tech trendsetters come to get inspiration and make things happen.

Appear Here have partnered with Transport for London to reinvent the station, switching shuttered, grimy spaces for exciting, white-boxed pop-up shops from brands like Adidas and Jamie Oliver to hundreds of other independent brands. This is no ordinary retail space, this is where the very best of above the ground is collected and curated underground.

Over 500 new ideas have appeared in the station, including Tate Gallery’s first pop-up, and a streetwear concept store which won Best Pop Up Shop at the Mapic Awards 2016. Even the top of the disused station roundabout was transformed into an open-air rooftop restaurant for Burger Bear. What was once a dull route to work is now one of London’s most innovative retail destinations. Come here to be entertained, inspired and make your idea travel.