Contributors

Tuesday, 22 September 2009

Louis Vuitton seems to be on a winning streak with their ongoing war against counterfeit. A French court recently ordered online auction site eBay to pay 80,000 euros (AU $136,133 dollars) to the luxury brand for selling fake perfumes, according to an AFP article.

"The court found that in using key words from certain LVMH brands, eBay had committed several acts of counterfeiting," LVMH said in a statement.

It was only a few weeks ago that Louis Vuitton won a lawsuit they filed in 2007 (see the MO Down for 3 September) against an online company selling fake Louis Vuitton merchandise. So the message should be getting through to eBay and other online companies, selling counterfeit does not pay …

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Who's behind the MO DOWN

Melinda O’Rourke is the founder and Director of MO Luxury, a dynamic, Sydney-based management firm specialising in luxury brands and services. Melinda and her associates at MO work with local and international brands across prestige retail, fashion, fine jewellery, timepieces and specialised services. Melinda is well-connected, well-read, and well-versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity and ultimately, accountability. Melinda offers constructive counsel and both strategic and creative thinking and is able to draw upon a strong network of specialised talent to compliment the MO Luxury team as needed. Melinda enjoys excellent industry relationships and is regularly quoted in the business and fashion media. Read more about MO Luxury, www.moluxury.com.au