Came across this the other day, on a brand identity website (that’s my day job). I’m not against the extending of the Lambretta brand, and coffee seems to me to be a better fit than, say, underpants (though others may disagree!). I do object when it’s not done properly however… like here.

It looks like there may be Lambretta cafés (or Caffés… two f’s?) appearing soon, going head to head with the likes of Starbucks, Café Nero and Coffee Republic… it’s a crowded, some would say saturated market… but I wish them well. As long as they do it properly of course.