What is New Jersey Rebel?

REBEL is an acronym for "Reaching Everyone By Exposing Lies"

REBEL is a movement by and for New Jersey teens who want to break from the influence of Big Tobacco.

What "lies" are REBEL talking about?

Big tobacco companies show ads that make tobacco use
look cool, but the truth is, it kills. Tobacco companies say they
don't target teenagers, yet they advertise heavily in magazines that
have large teen audiences, such as Rolling Stone and Sports
Illustrated.

Why do we need REBEL?

Each day 3,000 U.S. teens take their first cigarette -
that's 85 teens a day in New Jersey. One-third of them are likely to
die of a tobacco- related disease. In their memos, one of the tobacco
companies called teens "replacement smokers." Replacements for the
customers who die. It's time Big Tobacco learned that New Jersey teens
are Not for Sale!

What does REBEL do?

REBEL:
Educates youth about the dangers of tobacco use.
Promotes healthy lifestyle choices.
REBEL was instrumental in bringing a comprehensive Tobacco Free School Policy to SHR.