The dreamy denim has made shoppers nationwide happy, with almost 1,300 of them flocking to the M&S website to leave a review.

“I am 5ft 2inches and the short length was perfect for me. The stretch in jeans made them a really good fit and I’ve ordered two more pairs,” one customer wrote.

Another commented: “These are truly the best pair of jeans I’ve ever had. I’m so pleased I bought three pairs. The fit, material, shape, and overall appearance is all perfect.”

Even those who have been struggling to find a good pair of jeans for years were impressed with their purchase: “I have been having difficulty getting jeans that fit properly but these are great they are a perfect fit and a really nice blue/black colour.”