The New B&H Photo Apple Watch App

First revealed on September 9, 2014, pre-orders taken on April 10, 2015, and after another agonizing two weeks of anticipation, the Apple Watch is finally here. As you carefully open the packaging and place the Apple Watch on your wrist, you're probably excited to try out all the built-in apps, such as Messages, Phone, Mail, Maps, Passbook, Siri, and more—but what about third-party apps? When you open the App Store in the Apple Watch, will you be disappointed by the lack of optimized Apple Watch apps? Fortunately for you, B&H has you covered. Introducing the B&H Photo Apple Watch App!

The first thing you'll notice about the app is that the clean, minimalistic user interface is optimized to fit the screen of the Apple Watch. The home screen features four categories, which are Trending, Best Sellers, Deal Zone, and Just Sold. Best Sellers lists the best-selling items on the B&H website. Deal Zone provides ongoing specials on certain products. Just Sold lets you know which items other consumers have bought. Trending combines all three into one list.

When you see something you like, you can tap on the item to go to its abbreviated product page, which lists the photo, price, name, and customer reviews, on your Apple Watch. You can then use Force Touch (a long press on the screen) to get a list of three options, which are Add to Cart, Watchlist, and View in App. Add to Cart is pretty much self-explanatory and adds it to your cart. Watchlist lets you add the product to your B&H wishlist for future reference. View in App pushes the product to the B&H app on your iPhone so you can complete the checkout process. Please note that currently, you cannot check out from the Apple Watch.

The B&H Photo Apple Watch app is available for download in the iOS App Store. The Apple Watch is sold exclusively through Apple and Apple stores and is not available at B&H Photo.