Forbes Magazine on the Fifth Fuel

Forbes Magazine has produced a special report on a subject dear to our hearts, efficiency, the fifth fuel. Amory Lovins kicks it off with The Case for Efficiency:

"Using smarter technologies, more brains and less money to wring more work from less delivered energy--what energy experts call "end-use efficiency"--is the largest, cheapest, safest, cleanest, fastest, most diverse, least visible, least understood and most neglected way to provide energy services."

Its photo essay with ten efficiency bangs for your buck include green roofs, building orientation, but surprisingly, from a business magazine known as "the Capitalist Tool" and owned by a right wing perennial presidential candidate, such un-American ideas as bicycles and following the speed limit.