"Windows Phone is fighting an uphill battle. Microsoft still has work to do in terms of user experience and the big hardware partners like HTC and Samsung are starting to lose interest and putting in only token efforts. But Nokia is keeping the platform in the conversation. We're not willing to consign Windows Phone to the same level of hopelessness as the open-source webOS or the out-to-pasture BB OS precisely because Nokia is too big and too active a partner." Having a big partner is by no means a guarantee. Microsoft is doing whatever it can - both legal and should-not-be-legal - to get people to buy Windows Phone, and it isn't working. A brand only gets you so far - you need a compelling product, too, and as much as I like Windows Phone, it's just not there yet compared to iOS and Android.