1.
Cookie Notice and saving cookies...

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

4.
RE: Cookie Notice and saving cookies...

I have never set up our Act-On accounts with anything other than Standard Mode. We are still evaluating which option to choose.

I have asked Act-On GDPR Inquiry (gdprinquiry@act-on.net) the following questions, but have yet to receive a response:

Can you confirm if the default 'Standard Mode' for cookies is compliant with GDPR? As I understand it, no cookies are placed on the visitor in this mode, but other personal data is collected as part of tracking (such as IP address). To be GDPR compliant, do we need to move to using either 'Opt-In with Opt-Out Mode' or 'Opt-In Mode', to ensure the person has actively opted in to being cookied or tracked?

Also, if we move to 'Opt-In with Opt-Out Mode' or 'Opt-In Mode', when the person clicks to accept cookies, is some sort of evidence of their opt-in recorded in Act-On and viewable to us as Act-On users? (For example, if we had to show a record of who had opted in to the UK data protection regulator?)

I appreciate that ultimately we must decide which cookie mode we use, and how we collect evidence of people's consent for marketing purposes. But it would be good if you could explain what Act-On does or does not do, so as to inform our decision.

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

I have never set up our Act-On accounts with anything other than Standard Mode. We are still evaluating which option to choose.

I have asked Act-On GDPR Inquiry (gdprinquiry@act-on.net) the following questions, but have yet to receive a response:

Can you confirm if the default 'Standard Mode' for cookies is compliant with GDPR? As I understand it, no cookies are placed on the visitor in this mode, but other personal data is collected as part of tracking (such as IP address). To be GDPR compliant, do we need to move to using either 'Opt-In with Opt-Out Mode' or 'Opt-In Mode', to ensure the person has actively opted in to being cookied or tracked?

Also, if we move to 'Opt-In with Opt-Out Mode' or 'Opt-In Mode', when the person clicks to accept cookies, is some sort of evidence of their opt-in recorded in Act-On and viewable to us as Act-On users? (For example, if we had to show a record of who had opted in to the UK data protection regulator?)

I appreciate that ultimately we must decide which cookie mode we use, and how we collect evidence of people's consent for marketing purposes. But it would be good if you could explain what Act-On does or does not do, so as to inform our decision.

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

6.
RE: Cookie Notice and saving cookies...

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

7.
RE: Cookie Notice and saving cookies...

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

8.
RE: Cookie Notice and saving cookies...

HI Mark, we have been pressing Act-on to allow custom styling of the cookie message for some time. Unfortunately, not only is it not possible, but it's not possible to edit the actual message either. If you find out otherwise, please do let me know!

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

IMO this is handier than using the cookie consent statement of Act-On. Why? Because the Act-On consent statement will only work for Act-On. You might have more cookies for which the visitor has to give consent to before placement.

Think Hotjar, optimizely, remarketing tools etc, for these you also need to ask consent.

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

12.
RE: Cookie Notice and saving cookies...

It's as annoying as hell for Act-On to keep asking their customer "ARE YOU READY", when I have no confidence that Act-On are ready with solutions. @Sion Stedman@Vicky Hawkes I had a list of 15 asks in August 2016, none except the ​​ Social Publisher have seen the light of day - but lets not talk about that as we have no idea when its going to resurface after being pulled.

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".

13.
RE: Cookie Notice and saving cookies...

I was also really worried about the fact that you can't customize the text and style of this cookie notice popup. Our site has 4 different languages and with this missing we wouldn't be able to be GDPR compliant...

So I am following the Getting Started (in March?!) Pdf guide Act-On distributed and marketed recently

Looking at the Cookie Tracking I wanted to test the Opt-In with Opt-Out Mode to see what the default looks like. TERRIBLE is the answer.

It has no obvious ability to style this using website or custom styling. Can someone, maybe @David Fowler tell us if there is a way we can customise/edit this to encapsulate existing Cookie Notice copy that exist on all websites today (pre-GDPR). Is there an API/script/hyperlink we can utilise for CMS created Cookie Notices versions?​​Will this be updated to make it more accessible, easy, flexible and on brand?

I'm still waiting for some info on whether the cookie message for Opt-in with Opt-out Beacon tracker variant will have both Accept and Decline buttons? As it is, with the Cancel/OK, it is not compliant. Could you please advise? Thanks

Standard ModeThis option is an account-wide setting that allows you to interact with customers and prospects without setting any Act-On tracking cookies from web page visits, form submits, or message clickthroughs. This option provides the most complete set of website metrics by automatically saving tracking information about every prospect to your website. This setting is used upon setting the Act-On Beacon Tracker code on your website and/or blog. Your prospects' browsing experience will not be affected.

Opt-In with Opt-Out ModeThis account-wide setting gives your prospects a choice to either opt-in to having tracking information saved, or to opt-out of having tracking information saved. A one-time opt-out cookie will be placed to ensure prospects receive no further requests for permission to save the tracking information when they deny permission.

Opt-In ModeThis account-wide setting provides a modified version of Act-On Beacon Tracker code which, when placed on your website, will ask prospects via a pop-up message if a cookie may be placed on their browser. This same opt-in request will be made when prospects view landing pages and forms, and when clicking on links in email messages. Once the prospect grants permission, their browsing experience will be the same as the Standard mode described above.

No Cookies ModeThis account-wide setting does not cookie your visitors at all. Visitors will not be tracked, and all visitors will appear as 'anonymous' in Website Prospector. This mode is not recommended unless you must comply with strict privacy regulations.

For what it's worth, at my company we are weighing up whether to use 'Opt-In with Opt-Out Mode' or 'Opt-In Mode'. By our understanding, the default 'Standard Mode' is not going to be compliant with the ePrivacy Regulation on cookies. (It is the ePrivacy Regulation, rather than the GDPR, that concerns cookies). However, the ePrivacy Regulation has not yet been finalised in EU law. We are waiting to see just how strict this is before choosing between cookie modes. If it ends up being very strict, we will have to use 'Opt-In Mode', which ensures that no cookie of any kind is placed on someone's browser unless they opt in.

We are trying to leave this decision as late as possible because if we switch earlier than necessary, we will lose analytics data that we might otherwise have been entitled to hold.

All businesses should be advised to follow developments with the ePrivacy Regulation, because there is a chance that the law ends up being extremely strict, with no tracking for any kind of marketing purpose allowed. (Needless to say, that turn of events would be a huge development in digital marketing.) As things stand, however, as long as someone has the ability to choose not to be tracked, 'Opt-In with Opt-Out Mode' or 'Opt-In Mode' will be compliant options.

I just want to get some opinions on the "Accept Cookie notice" and the technical implementation especially with GDPR in mind:

We all know the cookie notice on websites. From what I've seen, most websites already place the cookies when you visit the site. So even if you decline (or not click) the "Accept Cookie Notice" and simply close the page instead, there are already cookies stored in the browser.

From my understanding, this is against GDPR. If this is correct, then implementations need to be changed that no cookies are stored unless people really click on "Accept".