Strategic marketing and branding expert from England, living in San Diego

Category Archives: pandora

What is Pandora?

Pandora is free personalized internet radio. Simply enter a favorite artist, track, comedian or genre, and Pandora will create a personalized station that plays their music and more like it. Rate songs by giving thumbs-up and thumbs-down feedback and add variety to further refine your stations, discover new music and help Pandora play only music you love.

Pandora is powered by the most comprehensive analysis of music ever undertaken, the Music Genome Project: a project started over ten years ago to capture the complex musical DNA of songs using a large team of highly-trained musicians.

Pandora is always free, with the option to pay for additional features

Local Fast Facts

In San Diego, Pandora reaches…

1.5MM Registered users*

575K Total monthly unique visitors**

46% Percent reach A18-34**

Source: *Internal Metrics, 9/11, **comScore Total Universe, 9/11

Why Advertise On Pandora?

Pandora is personalized, Internet radio that is free, simple and everywhere – on your phone, in your home, on your PC, and in your car.

PersonalizedAs listeners interact with Pandora, your brand becomes a part of their musical journey.

UnclutteredWith only one ad per break, all attention is on your brand.

MeasurablePandora is a measured audience, not an estimate.

Targeted

You can target your ads on Pandora by location, age, gender, day-of-week, and more.

Commands 100% share of ear. Only one interactive custom audio ad is delivered to a Pandora listener per break.

Combines sight with sound to engage your audience.A companion tile is delivered with every audio message.

There are no wasted impressions. Your 300×250 banner ad will only appear when a Pandora user interacts with the site. Plus, Pandora only features one banner ad per page, giving you 100% share of screen.

Here are the results of our campaigns

Judging by the click through rates there were huge levels of engagement in these ads, you’ll see all the click rates were above the 1% amount. Compare that against typical display advertising or facebook advertising……where click through rates can range from 0.1 – 0.01%

In my opinion, considering the $20 CPM (Cost Per Thousand) of these campaigns, the results were outstanding. Let me just break this down considering the example below.

At a $20cpm it cost $1,151 to show and play the ad 57,582 times.

735 Clicks resulted from this campaign, which works out at $1.56 per click! Now compare this against Google Adwords – where cost per clicks can range between $1 – 10 Dollars and all you get is 3 lines of text, with Pandora we played a 15 second commerical PLUS an accompanying display ad – I know what I would rather have!!

Try it out for your brand! email me if you have any questions – i’m always happy to help