Email marketing campaigns are the most effective and approachable ways to promote a small or medium business. This article discusses the main mistakes that must be avoided and some best practices that can be implemented by small- to medium-sized business owners to effectively promote their products and services via email.

Did you know that over a third of US companies already use blogs for marketing purposes? Blogging is fast becoming an accepted – and expected – way for businesses to communicate with their customers (or target audience). Mastering it will both strengthen your brand and attract more visitors to your website.

A ‘Buyer Persona’ (or ‘Persona’) is a fictional representation of your ideal customer, your exact targeted client. It is based on real data about customer demographics and behavior as well as informed speculation about their personal histories, motivations and concerns.

We all know how hard it is to attract customers; that's why it's very important to know how to keep your actual customers. But how do you manage to do this? What is the perfect recipe? Well, the idea it's simple: you have to make them feel special.

Tooliers has developed an Action Plan to create your perfect profiles on the main social media platforms, write your perfect posts, establish your social media goals and strategy, and ensure you do the right things on social media.