Together we developed marketing goals and an inbound marketing strategy, implemented marketing automation tools, established a robust blog, created lots of content (both long-form and short-form), and a deliberate reporting regimen with essential KPIs. [Read more…]

Are you measuring your association marketing data? If so, are you measuring the right data? Inbound marketing rests on a bedrock of data, and, in the end, you’re only as good as what you measure. As The Next Web put it… “If you’re not measuring, you’re not marketing.”

So wake up and build a marketing scorecard. Set monthly key performance indicator (KPI) goals and track them closely. Consider these 10 marketing KPIs for your organization. [Read more…]

I had the great pleasure of traveling to Australia last month and presenting to association execs at the Associations Forum National Conference. I gave two learning labs on the basics of Inbound Marketing. It was a fantastic event! Afterwards we held the Aptify Users Conference Australia (where I presented on…wait for it…inbound marketing!) and I was also interviewed about my session. Below is the video interview. Turned out pretty well, no? Let me know what you think!