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Berkeley Squirrels

Identity overview

The key components of Berkeley’s identity—the Berkeley logo, the seal, official stationery and the Cal Athletics Script Mark—should always be handled with consistency to reinforce and protect our brand. Our style guidelines spell out how to apply the Berkeley brand components correctly in relation to colleges, schools, departments as well as outside organizations.

The logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier and a stamp of quality. It is, and should always, the most consistent component in all of our communications.

The UC Berkeley seal is an important part of our university’s heritage. Our seal is reserved for use on our most official communications. It may also be used on other communications to formally designate that the document or digital message is an official UC Berkeley communication.

UC Berkeley business cards, letterheads and envelopes are available in a range of styles from Formal to casual. They can be ordered online by faculty, staff and students with their advisor’s permission at the UC Print Storefront.