Different visitors invest in products and services for different reasons. Hitting these ‘trigger points’ translates to higher conversion rates.

It’s integral to consider who you are communicating to, and why you’re communicating to them.

To sell effectively, you need to pinpoint why visitors buy things. Here are a few possible motivators.

To be popular

To feel important

To make money

To save money

To be attractive

To be secure

To be happy

To be healthy

Fear

Greed

Guilt

If a person is buying a luxury sports car, is he buying reliable transportation to get from A to B, or status. While a person would rarely admit it (or even realize it), likely the latter. Successful web copy addresses such motivators.