The Bold Measure Award is given is given 'to a city that adopts a daring and innovative approach that has not been widely implemented yet, and positions the city as a pioneer'.

22,000 people joined the six-month Bella Mossa programme between April and October 2017, and recorded more than a million activities.

‘There are almost 60 cars for 100 inhabitants here in Bologna,’ says Giuseppe Liguori, SRM’s European Project Manager. ‘We want to decrease this kind of ownership of cars but also we want to decrease the use of private motorised vehicles.’

‘A lot of people are talking about this campaign and we are very satisfied with the level of engagement,’ says Giuseppe. It is really a big success.’

Feedback has been very positive, as this short YouTube video shows. ‘The best app of recent times,’ says one participant; ‘a wonderful initiative,’ says another.

Bella Mossa is powered by BetterPoints’ Behaviour Change Management System, which uses a smartphone app to motivate people with a sophisticated mix of incentives.

‘Bella Mossa ... has been one of the most effective tools to promote sustainable mobility in our city in an innovative, fun, and incentivizing way.

‘Through Bella Mossa, the city of Bologna has been able to establish a very effective public-private partnership, involving public bodies, businesses and thousands of citizens in a great mobility game.’

We are delighted to have provided Bologna with the app, IT platform and support for such a fantastic programme.