Participate.com, Yankelovich Partners Join Forces

Market research leader Yankelovich Partners, Norwalk, CT, and Participate.com, Chicago, an online community management services company, have debuted a co-branded program called Community Catalyst designed to help businesses better understand their customers, build an online community and maintain an active dialogue with their customers.

According to both companies, Community Catalyst blends Yankelovich Partners' consumer trends and attitudes research with Participate.com's online community management expertise. Clients who utilize the Community Catalyst service will learn how to build a successful community, retain customers, tailor community programs, identify areas to market their community, develop cross marketing programs, and lower cost of customer acquisition.

In addition, the companies say Community Catalyst will give clients the ability to define community values and messages, optimize media buys, and understand how their customers view themselves.

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