Emil Banga, senior director of product management for Dealertrack, has been named to Auto Remarketing’s 40 Under 40 Class of 2018. This distinction honors young professionals taking leadership roles in the auto industry and impacting the remarketing and used car business.
Since joining Dealertrack in 2007, Emil has played a key role in the gro...

In the current Age of the Customer, car shoppers are doing a significant amount of research online before ever contacting a dealership. Once they arrive to the store, car shoppers want their time in the dealership to be productive and efficient.
To enable a better customer experience, dealers should be offering a personal,...

F&I managers have a difficult job. Not only are they expected to make sales that customers don’t always understand, but their jobs are constantly scrutinized by their employers and consumers alike. In fact, many dealerships are opting to change or even eliminate the F&I manager position completely. But, when dealerships emphasize the impo...

The Cox Automotive 2018 Emotional Connections Study examined the emotions and pain points that customers experience when purchasing a car. There are some positive highlights related to interactions with a well-informed salesperson, taking a test drive and tak...

by Mo Zahabi
While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according to the...

Superior customer experience is at the core of West Virginia dealer group Straub Automotive. In fact, the four-store group boasts high CSI scores, multiple Honda President’s Awards and two Nissan Awards of Excellence. So as customer expectations began to change, Straub Automotive knew their processes had to change with them.
One area of custom...

With every passing day, we all become more and more reliant on our smartphones and tablets. We can do everything from order dinner delivery to find a new home from the convenience of our mobile devices.
Consumers are also moving to mobile devices as they begin to shop for a car. More than half of car shoppers used multiple devices to research ve...

Customers are continuing to spend less time at a dealership from beginning to end. According to the 2018 Cox Automotive Car Buyer Journey Study, car buyers spend 60 percent of their time online. They want to come in with the dealership already aware of what they...