A free online resource, HDCameraLensGuide.com, offers answers to maximize the performance of HD cameras for any of seven different production applications.

Featuring an easy-to-use, fully interactive design, site users select their camera brand and model number along with their specific production application. A list of recommended HD lenses is then automatically displayed, with specific information on each lens.

“No matter how advanced an HD camera may be, the image it delivers is first created by its lens,” said Bob Lipp, the Web site’s marketing executive. “The quality of the HD image coming out of the camera will always depend on the quality of the original lens image. This is why selecting the right HD lens is so crucial to all forms of HD production. We’ve made it easy for professional and broadcast videographers, digital filmmakers, and every other HD camera user to find the ideal HD lens. They simply select their HD camera model and production application from a drop-down menu, and the recommended lenses are displayed. Detailed specs are also available.”
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