Maxim mentioned Elena today in an interview The question is in russian so I didn't understand it in the begining (and google translator didn't help )
After a little research I think I finally understood the question It looks like Elena is more famous than Max in Saint P. cuz she gets recognized more often than Maxim when she's walking on the streets with him. (that's what I understood)

- On the streets you know Peter?
- Honestly, not very often walk around the city. You understand the game, practice ... But if somewhere there is family, Helen (tennis player Dementieva, the wife of Afinogenov. - "Sports") will learn much more

Legendary tennis player, winner and Olympic silver medalist, winner of the Federation Cup, a multiple Grand Slam finalist, Honored Master of Sports of Russia Elena Dementieva - a new presenter on the TV channel of the Continental Hockey League. Dementieva became the face of the program "Kitchen", which represents a female perspective on sport beloved by millions. "Kitchen" gives viewers a chance to meet with the speakers in the CHL hockey players and talk about their personal lives.

See the program "Kitchen" with Elena Dementieva on Thursday on the TV channel CHL. Guests first programs - CSKA players: goalkeeper and defender Sergei Gaiduchenko Alexander Guskov.
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She probably looks fine on camera. Different makeup for different kinds of lighting, and I bet she looks pretty simple under the TV studio lights.

Remember, they had the Dark Countess start off doing a women's perspective on soccer, because her dad was a soccer player. My guess is this is a good gig for Lena because it's a studio job and the stories come to her, whereas if she covered tennis she'd probably have to travel a lot more which can be tough if you're thinking about starting a family. Max will be on the road enough as it is.

My guess is that this is just a first step to get her some experience and that as her life plans and ease in front of the camera allow, we'll see her covering things like tennis, and maybe her great love, the Olympics.

Russian tennis player, Olympic champion in Beijing in 2008 became the leading Elena Dementieva on CHL-TV - Channel Continental Hockey League. This is the official site of the KHL. Dementieva will lead the program "Kitchen", representing, as they say in the announcement of this program, "the female perspective on football." (it's hockey google HOCKEY!)
The heroes of "Kitchen" are hockey players, who told the audience, mostly about his personal life. The first edition of the program was released on September 12, and it was the leading actress Maria Kozhevnikov. Will Kozhevnikova to "kitchen" with Dementieva was not specified.

The program will be published on Thursday, and the first guests will be Dementieva players of CSKA - goalkeeper and defender Sergei Gaiduchenko Alexander Guskov.

CHL-TV television channel broadcasting around the clock hockey games and programs on the CHL. TV station broadcasts over satellite and cable networks.

Dementieva, who turns 30 October 15 years of his career has won 16 titles on the WTA tournaments (WTA). In 2004, she twice played in the finals series "Grand Slam" - the French Open and U.S. Open - but was defeated. At the 2000 Olympic Games in Sydney, Dementieva lost in the final American, Venus Williams, and eight years later in Beijing, won the gold.

In October 2010, Dementieva has announced his retirement. In December of that year it was reported that an athlete has taken the post of vice-president of the Russian Tennis Federation (OFWs), but the list of vice-presidents of OFWs on the website of the organization she now does not appear. In June 2011, Dementieva was married to hockey player Maxim Afinogenov.