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Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.

You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint.

We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits.

Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance.

This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.

These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

The term “Flash animation” has changed radically over the last seven years. Back in 2000, many professional animators turned up their noses at Flash, considering it to be worthy only of poorly-drawn internet animation about hamsters and poop. But blaming Flash for bad ani- tion is like blaming 35mm film for a bad movie, and slowly but surely, professional animators began to warm to Flash as a serious tool capable of some amazing things. Today, Flash is becoming the tool of choice for animators, studios, and networks alike, and you’d be hard-pressed to flip through the TV channels or surf the Internet and not see an example of this within a very short time. The authors of this book have been working with Flash for quite some time, so when the opportunity to write a book about Flash animation presented itself, we jumped at the chance. This is not a book that is trying to sell you a software program. This is a book by a group of people who are passionate about 2-D animation. We try to speak frankly about what Flash is good at and what is best left for other programs (such as Photoshop and After Effects). But mostly, this book is about the how of Flash animation. Having worked on literally hundreds of Flash animation productions, we distill our collective experience into a manual that we hope will be constructive, informative, and fun.

There are over one billion organisms in a pinch of soil, and many of them perform functions essential to all life on the planet. Yet we know much more about deep space than about the universe below. In Tales from the Underground, Cornell ecologist David W. Wolfe lifts the veil on this hidden world, revealing for the first time what makes subterranean life so unique and so precious. Home to miniscule water bears and microscopic bacteria, mole rats and burrowing owls, the underground reigns supreme as it produces important pharmaceuticals, recycles life's essential elements, and helps plants gather nutrients. An original, awe-inspiring journey through a strange realm, Tales from the Underground will forever alter our appreciation of the natural world around-and beneath-us.

Wired to Care: How Companies Prosper When They Create Widespread Empathy , first edition, explains how companies can challenge themselves to meet their customers more than halfway. The author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. The author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: We are them, and they are us.

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment . Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Combinatorial games are games of pure strategy involving two players, with perfect information and no element of chance. Starting from the very basics of gameplay and strategy, the authors cover a wide range of topics, from game algebra to special classes of games. Classic techniques are introduced and applied in novel ways to analyze both old and new games, several appearing for the first time in this book.