Tuesday, October 28, 2014

Spotlight on Weld County - Safe Sleep Campaign

Two years ago, Weld County experienced four sleep-related infant deaths in a matter of months. The county coroner, who identified this pattern and unusually high number, brought it to the attention of the Prevention Services Unit at the Weld County Department of Human Services. As the Unit further investigated the deaths, they learned that all four deaths were the result of an unsafe sleep environment in which the baby was sharing a bed with an adult.

Weld County Safe Sleep Press Conference - 2013

Left to Right: Caroline Gelatt, Kathi Brown, Melanie Cyphers

Given the similar risk factors that were identified in all four cases, the Prevention Services Unit was compelled to take action to prevent other sleep-related infant deaths from occurring in Weld County. The Unit recognized that the death of these children was a community problem and would require a community solution. Thus, they convened local stakeholders, including United Way, Nurse Family Partnership, Lutheran Family Services, University of Northern Colorado, North Colorado Medical Center and Fetal Infant Mortality Review members to create a public awareness campaign.

Weld County Commissioner Proclamation on Safe Sleep - 2014

Heidi (Weld County mother and her baby) and Mike Ward (Weld County Coroner)

The campaign was multi-faceted and reached a broad audience. Some of the activities of the campaign included:

Press conference and press release that was picked up on TV, radio and social media

Crib display comparing a safe and unsafe infant sleep environment and public testimonial from two Weld County mothers