Promoting your business is about getting in front of customers in the moments that matter to them—you design your ad so you can show up to the right people, at the right time, and on the right devices. If you use AdWords Express, you simply write your ad, tell us what kind of business you want to promote, and Google does the rest.

But a frequent request we hear from some AdWords Express advertisers is for a way to narrow down the search phrases that cause their ad to show. That’s why today we’re introducing the ability to remove search phrases that may not be the best fit for your business (and add them back if you need to).

This change should provide more freedom to create ads that reach the kind of customers looking for the products and services you want to promote. For example, if you run a bakery and only want to advertise your award winning cakes, you can now remove search phrases about cupcakes or bread.

Today, we’re rolling out this feature to AdWords Express advertisers based in Australia, Canada, India, New Zealand, South Africa, the United Kingdom, and the United States.

Click the pencil icon inside the “Search phrases” card and uncheck the phrases you want to remove

Log in to AdWords Express to review the search phrases for your business. We look forward to hearing your feedback and making this feature available in more countries soon.

When you visited Google today, we’re pretty sure you didn’t type 173.194.113.18 into your browser. This string of numbers separated by periods—an IP address—isn’t nearly as easy or memorable as typing google.com. Domain names ending in things like .COM, .NET and .EDU make browsing the web and telling people where to find you online easier. Since this month marks the 30-year anniversary of .COM and several other domain endings, we’re taking a minute to celebrate these often-overlooked suffixes that have changed the way we use the web.

As .COM turns 30, we’re looking back on the history of domain endings and all they’ve made possible. Today there are more choices than ever before for people to find the perfect name for their businesses, projects and ideas on the web. If you’re interested in learning more about this history, or you’d like to register your own piece of the web, head over to Google Domains to claim your .DOMAINS from a .COM to a .GURU. Here’s to .COM’s 30th, and all that’s yet to come in how we name destinations on the Internet.