FOX FACT CHECK

MS Digital Innovation in Marketing

The newly ranked top 15 Master of Science – Digital Innovation in Marketing is an online degree that prepares digital marketing leaders and innovators. Learn how to apply exciting new technologies as well as measure and interpret data with sophisticated analytics. The next generation 100% online approach integrates high engagement, networking, and professional development into a streamlined 16 month program.

Invest in your future with a part-time program designed for working professionals

Become a leader in driving technology enabled transformation of the marketing function

Develop a digital marketing strategy

Apply the latest digital innovations such as mobile, social media, location based services, and big data to marketing campaigns

The program requires 30 credits – 10 courses in information systems, business models, and marketing. Faculty from Fox School’s nationally ranked MIS department and from the Department of Marketing and Supply Chain Management provide the leading edge content. Courses include:

Information Technology Management

Digital Marketing

Data Analytics

Digital Business Innovation

User Experience Design

Social Media Innovation

Mobile Marketing Strategy

Digital Brand Management

Capstone

ONLINE ENGAGEMENT

All courses are 100% online. The program focuses on the student experience and provides high levels of engagement mixed in with sessions with instructors, virtual team work, and professional development opportunities led by the high profile advisory council. High engagement synchronous online sessions remove the need for on-site participation.