The Influence of Service Quality of Festival Service Quality on Visitors` Emotion, Perceived Value and re-visit Intention -Focused on Goyang International Flower Exhibition Festival-Kim, Ju-Yeon; An, Youn Ju;

Abstract

This research has analyzed the influence of Goyang Flower Exhibition Festival`s service quality on emotion, perceived value, satisfaction, and re-visit intention. First of all, the service quality scale was composed with four factors : subsidiary service, exhibition contents, guidance service, space convenience. As the results of influence analysis, four factors had significant influence on attendee`s perceived value and positive emotion respectively. Among those four factors, space convenience and guidance service showed high impact. Toward positive emotion. exhibition contents showed most influence while four factors are significantly related. Three factors of exhibition contents, guidance service, space convenience had significant effect on negative emotion. Also, positive emotion and perceived value was analyzed to have significant influence on re-visit intention.