Case study: Group Incentive

MITSUBISHI MOTORS – ITALY

SectorAutomotive

DestinationPuglia, Italy

Attendees68

DateOctober

What did the client want?

After the success of the previous year’s trip to Iceland, Mitsubishi were keen to deliver another high profile and unforgettable group incentive programme as a tool to motivate their well-travelled Senior Managers. Our team of experts was tasked with searching out a luxury ‘destination’ hotel that contrasted with their experience with us in Iceland. They were keen to offer a mix of once-in-a-lifetime group activities to enjoy during the day and extensive facilities to make use of during time at leisure, with atmospheric bars and fantastic restaurants in which to unwind at the end of the day.

“This is a note to express my huge and grateful thanks to you for all your hard work and support during the successful dealer trip to Puglia.”

Event & Sponsorship Manager
Mitsubishi Motors

What made it stand out?

Location was key for this event, and Borgo Egnazia ticked all the boxes. The luxurious Italian hideaway is designed to replicate the atmosphere and architecture of the beautiful whitewashed local villages, complete with cobbled alleyways, sprawling piazzas and elegant arches – its beauty and seclusion has attracted the likes of Madonna, with Justin Timberlake and Jessica Biel even choosing it as their wedding venue. This was the perfect backdrop for our guests’ VIP experience.

With the setting secured and the comms team working their magic by adding subtle and creative branding touches from start to finish, the event took shape. The highlight: a self-drive vintage car rally through the spectacular Puglian countryside passing hilltop villages, sun-soaked vineyards, aromatic olive oil mills and historic fortresses before a traditional lunch at a rustic farmhouse. For the fine diners, a meal at Grotta Palazzese restaurant – spectacularly set within a limestone cave – provided one of the world’s most unique culinary experiences, and the pièce de résistance was a takeover of Borgo Egnazia’s main piazza for an atmospheric al fresco gala dinner event, packed with speciality chefs and local musicians.

How did the event add value?

With the event having only recently wrapped we are yet to receive the official figures, but initial feedback has been glowing. A number of attendees have stated that this most recent incentive was the best trip they’ve been on, surpassing the 2016 Iceland event we worked on with them.

“The feedback we’ve received […] has been incredibly positive. Guests wanted to stay longer at the magical sanctuary that is Borgo Egnazia – and have commented that it’s been the most enjoyable trip they’ve joined! We simply couldn’t have done it without the support of the Black Tomato team so a sincere thank you once again.”