Crabtree & Evelyn

The Challenge

Provide an effective retail digital signage solution for the national chain’s Greater Toronto Area - Yorkdale Mall location. The goal was to increase overall sales of in-stock product and special promotions, while improving the customer experience inside the store.

The Solution

EyeLook Media installed a single 40” digital TV screen on a main wall behind the cash area, highly visible to customers from the store’s point of entry.

EyeLook Media provides strategic content development on an ongoing basis, as well as the monitoring, management, and updating of the content requested by Crabtree & Evelyn senior management.

"I wanted to share with you that since we've almost had the TV for 1 year now, our store sales are up +18% over the previous year! We are very excited about this. Yorkdale was our #3 store for many years but is now our leading #1 store in Canada! Thank you and the EyeLook Media team for all your hard work!"

Cheryl HutchinsonCrabtree & Evelyn

The Results

The national retail chain’s Yorkdale Mall location improved its ranking from the 3rd top selling store to the 1st top selling store in Canada, with an increase in sales of 18 percent in less than one year.

Crabtree & Evelyn is now in the process of having EyeLook Media complete similar installations in strategically chosen locations across Canada.