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Outdoor advertising firm Lamar Advertising boasts 720 digital screens in 120 advertising markets. Digital screens command three times the rate of standard billboards because the ads can be rotated and updated with new information, according to this article. According to PriceWaterhouseCoopers, the out-of-home advertising segment is growing at a faster clip than any other category apart from online.

Outdoor advertising firm Lamar Advertising boasts 720 digital screens in 120 advertising markets. Digital screens command three times the rate of standard billboards because the ads can be rotated and updated with new information, according to this article. According to PriceWaterhouseCoopers, the out-of-home advertising segment is growing at a faster clip than any other category apart from online.

AOL is capping its transformation from an ISP into an ad-supported portal with a move to the advertising capital of the U.S. -- New York City. Ron Gant, AOL's chief operating officer, said: "This is a turnaround. We're really well-positioned to capitalize on a great market in advertising."

The Nielsen Co. announced Monday that it is acquiring IAG Research, which measures TV and online ad effectiveness for marketers and networks, for $225 million. IAG will operate as a Nielsen unit, and its staff of about 300 is expected to be retained.

Outdoor advertising firm Lamar Advertising boasts 720 digital screens in 120 advertising markets. Digital screens command three times the rate of standard billboards because the ads can be rotated and updated with new information, according to this article. According to PriceWaterhouseCoopers, the out-of-home advertising segment is growing at a faster clip than any other category apart from online.