My Beautiful Journey

Weilin Chang's Portfolio

goes well with my tool kit.
kit, I chose Lush. Lush is an all-natural soap company, and for this reason, it
to make sure all the ingredients are natural. When picking a brand for the tool
provide a tool kit to help consumers make skin care products on their own. And
which are harmful to human skin. As a result, my concept for this project is to
the ingredients. The truth is, most of the skin care products contain chemicals
ingredients. In addition, most consumers don't have the knowledge to understand
provide either only incomplete information or fake information about products'
the laws for cosmetic products are not strict, most of the cosmetic companies
Consumers buy skin care products to pursue a younger look. However, because
DIY Skin Care Guid e
Choose Ingredients On Your Own
system, type and color usage, new package and possible brand extensions.
my ideas. The execution was a brand book that contains a new logo, stationary
I built a new marketing strategy for the old brand. The second step was to visualize
through rebranding. After analyzing its target audience, advantages and competitors ,
project, my goal is to revive Pierre CardĂ?n as a leader in the fashion industry
can be only found in retail discount stores such as Ross and Marshall's. In this
industry. Unfortunately, because of inappropriate marketing strategies, now it
Pierre CardĂ?n is a French clothing company. It used to be a member of the fashion
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consumers by providing a useful tool kit.
to take the responsibility of promoting coffee sustainability by educating their
largest coffee company in the U.S., to sell only shade grown coffee. It also starts
Animals disappear and erosion occurs. In this project, I transform Folgers, the
chopping down all the trees. It destroys the natural balance in the rain forest :
shade grown method is replaced by sun cultivation, a method that requires
multilayered ecosystem with various plants and wildlife habitats. Nowadays, the
coffee bushes under the shade of rain forests. Shade grown coffee farm is a
Traditional coffee cultivation, also called shade grown coffee, is utilized to grow
contains several tools which consumers will need when they are following the tips .
there is a book with ten tips to reuse the used coffee grounds. The tool kit also
kit is to educate consumers how to reuse used coffee grounds. In this tool kit ,
they have saved by drinking sustainable Folgers coffee. The purpose of the tool
There are graphics on the label to help consumers measure how many animals
labels of the coffee bottles show information about the habitats in the rainforest .
The deliverables in this project contain reusable coffee jars and a tool kit. The
DELIVERABLE CONCEPT
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1
2
Mix 1/4 cup warm, used coffee
grounds and one ta blespoon of
olive oil. Using sc rub for three
minutes, then wrap with cotton
towel for 5 mi nutes.
1
2
Put the dr ied coffee grounds in
the sac het in y our refr igerator
or hang the sa cket in the closet
to eliminate the odo r.
1
2
After sc rubbing, wrap your skin
with this cotton to wel for five
minutes, your skin will be br ight
and smooth.
the proof of difference between a graduate and an undergraduate student.
studies to receive individual assistance from various instructors. A thesis can be
a student at the Academy of Art University needs to take two to four directed
also visualize her ideas and present it to her audience. To finish a thesis project ,
then come up with a constructive idea to make some improvements. She can
independently. He can find a problem, distill and analyze the information, and
not only develops a mature sense of aesthetic, but also has the ability to think
graphic design department, the accomplishment of a thesis means a student
A thesis is an important and required project for all graduate students. In the
TransBabel
VISUAL COMMUNICATIONS ACROSS CULTURES
tel (415)385 7511 fax (415)385 7512
www.transbabel.com sales@tb.com
500 sutter st, san francisco, ca, 94102
TransBabel
VISUAL COMMUNICATIONS ACROSS CULTURES
tel (415)385 7511 fax (415)385 7512
www.transbabel.com sales@tb.com
500 sutter st, san francisco, ca, 94102
TransBabel
TransBabel
VISUAL COMMUNICATIONS ACROSS CULTURES
www.transbabel.com
50 sutter st, san francisco, ca, 94102
SARAH LIMPTON CEO
415-385-7526
sarahlimpton@tb.com
you. I love you.
a surgery. There will never be enough words to express my appreciation. Thank
in the world. Thank you for flying to the U.S. and taking care of me when I had
would never have come true. You are the people who care about me the most
to my family. Without you, the dream of learning design in the United States
I am in need of help, either in the academic or mental aspect. Most importantly
express myself clearly. Thank you to my friends. You always stand by me when
student, without your patience and enthusiasm, I would not have been able to
about this professional field. Thank you to the ESL tutors. As an international
Thank you to the instructors of Academy of Art University. You taught me so much
I would like to thank all of you. Without you, this portfolio couldn't be completed .