Nvidia continues to lose GPU market share

According to the latest figures from Jon Peddie research, the Green Goblin has continued its downward spiral and it has lost more market share in Q1.

Nvidia lost 2.5 percent of its market share, ending up with just 20 percent in Q1. In terms of shipped units this is a drop of 1.7 percent over the previous quarter, but it’s worth noting that the year-on-year drop was a staggering 28.4 percent. This is hardly surprising considering Nvidia’s delays and lack of competiveness in discrete graphics in the better part of 2010.

Meanwhile AMD and Intel are going from strength to strength. Intel has managed to extend its lead and it now controls 54.4 percent of the market, compared to 52.5 percent in Q1. AMD’s share also jumped from 24.2 to 24.8 percent. Over the past year AMD’s market share grew by 15.4 percent, while Intel’s share jumped by 9.7 percent, from 21.5 and 49.6 percent respectively.

The figures clearly illustrate the impact of embedded graphics and the resulting shift away from discrete solutions in entry level markets. Intel has been selling CPUs with on board graphics for over a year, while AMD started shipping its first Fusion chips late last year. With the introduction of Llano and Intel’s aggressive shift to Sandy Bridge the trend is set to continue throughout 2011.