Ryder Cup will be profitable event

The Ryder Cup Matches at Oakland Hills will generate about $70 million
in revenue for the PGA of America, up $5 million from the 1999 Ryder Cup
at The Country Club in Brookline, Mass. By comparison, the Masters
generates about $44 million in revenue and the U.S. Open $50 million.
After expenses, the PGA of America will earn more than $20 million in
profit from the Ryder Cup.

Entertainment tents this year sold for $175,000 to $350,000, according
to the PGA, down from the $275,000 to $500,000 charged in '99. However,
38,000 tickets have been sold for each day of this year's event,
compared to 30,000 at Brookline.

The $70 million in revenue comes from tents, tickets, TV rights (NBC
paid about $15 million), merchandise sales, online sales, concessions,
and charity events, which charge up to $3,950 a person and includes a
round of golf and a weekly pass.

For the third consecutive Ryder Cup, the PGA will donate $2.6 million to
charities in the name of the 12 American players and captain Hal Sutton,
who will not otherwise be paid.