The New Apple TV #APPLE

Apple has revealed its new, streaming-only Apple TV. And it’s just 1/4 the size of the old one. The new version will pack built-in power supply, HDMI, ethernet, and 802.11n wireless, priced down to $99. (UPDATED: Now with hands on)

The new Apple TV will stream rental movies directly from iTunes, or beam videos from your own computer, bypassing local storage—and the possibility of buying anything. Some local storage will be available, however, to buffer and navigate streamed movies while viewing.

Content-wise, Apple is now offering $0.99 rentals from ABC and Fox, as well as (and more excitingly) full Netflix streaming support. First-run movies will be available in HD (720p only, alas) for $4.99 the same day they’re released on DVD.

Visually, there doesn’t appear to be much of a change here—the UI is mostly the same, though the integration of Rotten Tomatoes scores is a neat inclusion, and might help avoid ruining your evening with a sour rental.