Your ideas are hugely valuable.

--S.B., Orinda, CA, novelist

“The endeavor of writing can be long and lonely. Mary Carroll Moore, master writing instructor, to the rescue! Moore packs How to Plan, Write, and Develop a Book with years of gritty good sense and big-picture perspective. Her techniques for drafting, organizing, and polishing a book are practical and time-tested. Here is a first-time book-writer’s best companion.”

--Elizabeth Jarrett Andrew,author of Writing the Sacred Journey: The Art and Practice of Spiritual Memoir

If I could implement all I've learned from you, I'd have a best-seller!

Pretend you’re a reporter for the New York Times. You’re going to interview your book idea.

List some questions you’d love to ask your book about its form, content, goals. You can start with something nonthreatening, as you would if you were a real reporter.

Ask your book some very good questions. Some ideas from my class are below, or you can make up your own:

What do you want to tell me about yourself?What form suits you best?Who is your readership and how will theyaccess you?What are you most eager to say?What are you most afraid to say?What genre are you?

When it runs out of things to say (or you getnervous about the answers) ask a different question.

The goal of this book-writing exercise is to surprise yourself. You’ll tap the hidden parts of yourself as a writer, the parts we often censor. You can strike gold--if you maintain the attitude of no-assumptions and anything can happen.

Books for the Blocked--These'll Get You Moving Again!

Escaping into the Open by Elizabeth Berg

Listen to Me by Lynn Lauber

Marry Your Muse by Jan Phillips

Pencil Dancing by Mari Messer

The Art of Slow Writing by Louise DeSalvo

Thinking about Memoir by Abigail Thomas

Write Your Heart Out by Rebecca McClanahan

A person’s life purpose is nothing more than to rediscover, through the detours of art, or love, or passionate work, those one or two images in the presence of which his heart first opened.Albert Camus

Sunday, September 20, 2009

If you're in the very lucky position to have (1) finished writing your book, and (2) sold your manuscript to a publisher, you'll soon be facing an exciting question:

How do I want to launch my book?

You're about to be on stage--and that's a good thing. Long ago, publishers did this work and writers stayed behind the scenes, but readers of this blog who are savvy to the changes in the book publishing industry know that publishers no longer launch a book for you, unless you're a proven best-seller. You do your own singing. Often there's very little publicity budget once your book is published, and most publishers depend on writers to do the legwork, find the reviewers, and set up their own book events to help readers find out about their books. You can't be shy now--you have to believe in your book enough to design, dream, and deliver a successful launch.

I can hear those trigger fingers moving, but before you click away from this post ("I am nowhere near launching anything!"), read a bit further. Even beginning book writers might have fun with this week's exercise. It's a way to design your book launch but also work with a tried-and-true universal principle of thinking from the end. In other words, what you put your focus on, manifests. Put your focus on publication, and it might work.

This week's exercise is in two parts, and we begin with famous cartoonist Scott Adams.

Scott Adams Did It

Dilbert's creator, Scott Adams, was said to have penned a positive statement about his cartooning career each day. He wrote it fifteen times. The theory is that his focus was shifted, over time, to the potential instead of the fears. I don't know what he wrote, but it was something like, "I will be a famous cartoonist." And so he was.

I love this exercise. I use every time I am wanting to manifest something really good--like an excellent book launch--and remind myself of the potential rather than the fears in this crazy life of writing books. The exercise works best if you keep the statement beneficial to more people than yourself (another universal principle).

Some examples of this exercise from my writing students: "I'm delighted with my published book." "My published book is everything I've dreamed it could be." "Readers are loving my book and it's changing lives for the better." "My book is practically writing itself--and I am thrilled at how it's coming together." "My writing feeds my soul."

As I prepare for three book events for my new novel, Qualities of Light (see below for dates--please join me!), my positive statement is: "My book events are easy, delightful, and full of joy, and people are so inspired by my novel."

It focuses me on the highest dream. Try it yourself, at whatever stage in book writing you are right now. Make sure to write the statement fifteen times--because something shifts around the tenth or eleventh time you pen that statement. It starts to click in the change of attitude.

Part 2 of the Exercise

Once you've set the tone of your book launch, it's time to get specific. Ask yourself:

1. What venue would I enjoy most (a bookstore, a writing school, a gathering in a community center or art gallery)? No limits nowadays. Just be sure you can accomodate the crowds you hope for, there's plenty of parking, and the venue is open to the public.

2. What format would make my book shine? At a minimum, authors will often read an exciting excerpt (about 10 minutes max), answer questions from the audience, and sign books at a table. But you can also conduct a free workshop on your book's topic, talk about how you wrote it, offer a panel discussion of contributors, etc. Think about your best result (see part 1 of exercise) and what would bring it.

3. What publicity do I want to do ahead of time? Are you up for radio/TV/print interviews? Posters and postcards? Email to friends and family? Publicists say that people need to hear about something six times before they are hooked enough to buy or show up, so spread the word in more than one way.

Using the inspiration from your positive statement, written fifteen times, brainstorm on the specifics. Spend 10-20 minutes on this part of the exercise. Benefit: You focus on the potential, not the fears.

Please join me for the book launch of Qualities of Light, my first novel,

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Upcoming Writing Classes with Mary

Whether you are trying to write the story of your life for publication or as a family legacy, this class by the author of two memoirs will show you how to organize your stories into readable, interesting work. You'll be introduced to a simple formula that successful authors use to find the central conflict of their story, then plan, organize, and write scenes and chapters around it. We'll explore the value of themes, how action and reflection balance one another in memoir and creative nonfiction, and authorial voice versus narrative voice. $105. Click here for details or to register.Writing RetreatsYour Book Starts Here: Week-long Writing Retreat July 30-August 3, Madeline Island School of the Arts, Lake Superior Five days of workshop, personal coaching, and plenty of time to work on your book in our great community of book writers at all stages, working in all genres, on gorgeous Madeline Island off the coast of northern Wisconsin. This retreat will become a highlight of your summer. Great meals and lodging on campus. $775. Click here for details.

Independent Study for Book Writers July 30-August 3, Madeline Island School of the Arts, Lake Superior Craving time, quiet, and a wonderful space to finally get working (or finishing) your book? But enough support each day, plus community, to do it sanely and safely? Five days of personal coaching, plenty of time to write, and optional workshops to attend make this independent study week productive, creative bliss. Great meals and lodging on campus. $775. Click here for details.

A Little about Me . . .

Mary Carroll Moore is an award-winning, internationally published author of thirteen books in three genres, writing teacher, editor and book doctor for publishing houses. For thirty years she's helped thousands of new and experienced writers plan, write, and develop--and publish!--their books. Photo by Bruce Fuller Photography.

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If you believe you have a book inside you just waiting to come out, here is a guide that will ensure your book’s arrival in the world. In clear, accessible prose, Mary Carroll Moore leads the aspiring author through every step of the challenging, rewarding process of developing and completing a full-length book.

--Rebecca McClanahan, author of Word Painting

Encouraging Words--Well-Known Writers with Large Number of Rejections--But Published!

Because of Winn-Dixie by Kate DiCamillo--397 rejections (and it became a movie)A Wrinkle in Timeby Madeleine L'Engle--97 rejections (and it won the Newbery Medal for best children's book of 1963; it's now in its 69th printing)Cinder Edna by Ellen Jackson--40 rejections (and it has won multiple awards and sold 150,000 hard copies). Judy Blume says she received "nothing but rejections" for 2 years.Princess Diaries by Meg Cabot--17 rejectionsHarry Potter novels by J.K. Rowling--rejected by 9 publishersThe Diary of Anne Frank--16 rejections (and now more than 30 million copies are in print)Dr. Seuss books--more than 15 rejectionsJonathan Livingston Seagullby Richard Bach--140 rejectionsGone with the Wind by Margaret Mitchell--38 rejectionsWatership Down by Richard Adams--26 rejectionsDune by Frank Herbert--nearly 20 rejections

To all book writers: Believe in your story. Keep trying. The right home for your book is out there, waiting for you to discover it.

Want to get the creative brain going?

Book writers (and any writers) need to know how to engage the creative right brain that "writes" in images. Think of any wonderful book that's left you swimming in a setting or characters--the writer has successfully used the image-creating part of the brain. But our normal workaday lives short-circuit this part. Check out this cool video of Dr. Jill Bolte Taylor, a brain scientist at Harvard Medical School, recounting her personal experience of a left-brain stroke and her awakening to right-brain reality. Pretty amazing fusion of brain science with what it feels like to a brain scientist having a stroke:http://www.ted.com/talks/view/id/229

Flying Squirrels Bring Creative Jolt to Novelist

Flying squirrel gets into house--disrupts routine, gets novelist thinking differently. This happened to me! For two days, as I chased the squirrel (actually, it was all night since they are nocturnal), I slept very little. And got many new ideas for my novel-in-progress.Go figure!Maybe...book writers need creative jolts? Routine dulls our imaginations? How has an unexpected interruption actually been a gift for your creativity this week?

At the Loft Literary Center, I can always tell which students in my classes have taken Mary Carroll Moore’s class on book-writing. They talk about writing their book in "islands" and using storyboards to figure out how those sections relate to each other. When another student confesses to feeling overwhelmed by the material her memoir might include, they readily advise, “You should try Mary Carroll Moore’s method.” I second that.--Cheri Register, author of Packinghouse Daughter and American Book Award winner

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