In the video there are two soliders from rival nations doing their mission. A solider drink a bottle of ice-cold coca-cola and he gives the other solider another one. Then they secretly become friends.

Execution style(s)/ Rhetorical device(s)

Video

8

Evaluation

Interesting, impressive, funny

ITEM 3: Bic shaver

Components

Contents

1

Source

Bic shaver

2

Target audience

Men

3

Medium (Media)

Printed ad

4

Context

21st centery

5

Objectives

To introduce a new product.

6

Message

General selling proposition

If you use Bic shaver your skin will be so smooth that baby can have a suck at your cheek.

Product attributes

Small, sharp

Customer benefits

Smooth skin, good looking

Personal values

Self-confident, pleasure, comfortable life.

7

Message execution

Description

There is a man and a baby in the picture. The baby is sucking the man’s cheek.

I love your item 1 & 3. They are really fun. I agree with your rhetorical device. You should reconsider the context. I think it is the year when the advert is made. One more thing: it must be ’21st century’ not ‘centery’ in item 3.

Hi Phuong, I want to say I love all your items, especially item 2.
There’s two thing I would like you to take into consideration
+ To persuade everyone drink Coca-cola. It has to be ” To persuade everyone TO drink Coca-cola.”
+ In personal value of item 3. It should be ” Self-confidenCE, pleasure, comfortable life.”
instead of ” Self-confident, pleasure, comfortable life.”

What cute items you bring! ^^
I just suggest some ideas to make the analysis more perfect.
– item 1: Target audience might be for men, not only for women, i think. Besides, you should know the product contribute is the benefit it brings to the customers, so it can’t be only “gel” as in your analysis. Finally, why don’t you put the rhetorical device as overstatement? That’s quite reasonable😀
– item 2: the same comment as item 1 about the rhetorical device.
Good luck babe!