By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »

By John Eberhard Years ago, I cut my teeth in marketing in the direct marketing arena. That’s a figurative expression of course. When I started in marketing, I already had teeth. But what I mean is that I learned how to do marketing, by working in direct marketing. Direct marketing […] Read more »

By John Eberhard I recently became Google AdWords Certified and a Google Partner. As part of that cycle I did some training in current AdWords features and had to take two rather grueling tests. I survived. So I thought I would kind of summarize where Google AdWords is heading and […] Read more »

by John Eberhard I have been managing Google AdWords accounts for about 10 years, and recently I became a Google Partner and Google AdWords Certified. Google has been fairly aggressive over the last two years in adding new features. One of the newer features and one that I think people […] Read more »

by John Eberhard I started working in the marketing field in 1989. For those of you that are history-challenged, that was before there was an Internet. I have specialized in Internet marketing for the last 10 years or so, so it is interesting now that I am starting to come […] Read more »

by John Eberhard In my last article I described what “inbound marketing” and “outbound marketing” are. Here’s a fast recap: Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search for information about your products or services. […] Read more »

by John Eberhard “Inbound marketing” is one of the newer buzzwords in the marketing world today, and unlike with many buzzwords, it is something worth knowing about. Basically, “inbound marketing” can be defined as placing information about your company in an area where people will see it when they search […] Read more »

by John Eberhard You work hard to drive people to your web site. But only a small percentage of them ever respond to you. There is now a new method that allows you to get your message out to those people again, after they leave your site. It is called […] Read more »

by John Eberhard Lately I have been taking over management of some Google AdWords accounts that were set up before I got there, and some common issues have come up. There are certain ways that a Google AdWords account should be set up, and some common mistakes I see that […] Read more »