This company must have a very creative mind behind their marketing department. I have seen some great ideas too for direct mail, when a video player the size of a postcard was attached to the letter. I found that very ingenious and I still don’t know how they did it.

It certainly is interesting, but I’m not sure exactly if there’s a strong value in it. Presumably it’s going to a very targeted market of businesses or people already interested in buying alarms, otherwise it seems like you would just shock a lot of people! Anything you can do to make your brand stand out is interesting. It’s certainly creative.

This so reminds me of the Howlers in Harry Potter! Letters that talk lol
Wow it’s been ages since I opened a direct mail, i’m more digital but i do agree that its not forgotten and this is a creative use of that marketing niche. Hahha an alarm sounds fun and surprising.

Haha great idea! I tend to just put this type of mail straight in the bin but if that alarm went off then of course I’m going to read it to find out what it’s about! The only down side if you have to invest in the alarm and technology but then I guess that’s the risk you take to make money! Ree love30

Alarming letter? That indeed is a great way for the receiver to notice a sender’s mail. This can be a way of stating that a mail is important, for example as a warning for unpaid dues, etc. The alarm would definitely annoy me when I’m busy doing something. Haha.

I guess you have to be very creative to make the desired impact with direct mailing… In my case, all spam goes directly to the trash can (paper for recycling). And I pity every tree that has to sacrifice its life for the sake of a marketing campaign.

Personally, I’d like to think the reason why a lot of people aren’t doing it right with direct mail is because it requires so much creativity and effort.
But it’s stl super important, because just like you pointed out, there is so much noise everywhere today, and no one has the time to waste if you’re not clearly standing out from all of it.
Great post, it was really informative.

Starting to read your blog, I would have said that I’d really prefer digital communication. Generally, I do. It’s easy, quick and effortless. But I like creativeness and being surprised. Definitely, this is both! The video is awesome. Direct mail is back in the picture!

This is a great idea. For the most part, I think direct mail is a waste–given the advancements we have today. However, I still enjoy getting them if it comes from companies I really like. Finding ways to add value to what you send out is fantastic. Kudos to them