Bryan Adam shoots Sting for hearing campaign

London (ANI): Singer turned photographer Bryan Adams has snapped Sting for a hearing campaign. The pic shows the 'Message In A Bottle" with a hand cupped at his ear. Sting has been recruited as a celebrity ambassador by global hearing loss campaign 'Hear The World". "Our hearing is not only integral to how we communicate but also how we experience the world around us," the Mirror quoted him as saying.

He added: "It''s a fact that we gain more information from hearing than seeing. I hope by supporting this campaign people are reminded to appreciate every sound and fully protect their sense of hearing."

The campaign provides funding for initiatives around the world to help people with deafness. Also, Annie Lennox, Jude Law, Elle Macpherson and Rod Stewart have posed for Adams as part of the campaign in the past.