“Glitch” Caused Nielsen To Under-Report Time Spent On Websites

New York – internet Metrics are intended getting much more reputable than their analog equivalents, however the Nielsen Co. disclosed yesterday that it has long been undercounting specific site visitors to internet sites for on the very least the last three weeks on account of a flaw in its system. in accordance with advert Age, the glitch within your method brought on it to underestimate “time spent” inside the internet and especially social-media sites.

It is mentioned that Nielsen is nevertheless investigating each the induce and level from the error, which impacts Nielsen’s NetView service, but possibly also VideoCensus, MegaView Retail, MegaView Search, AdRelevance, WebRF options as well as customized research.

Nielsen will provide progress reviews on its investigation, and advises customers to not take advantage of the data until the matters are fixed.