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FEATURED COMPANIES

India baby cosmetic market comprises of three key segments namely baby skin care, baby hair care and baby toiletries. The products involved in this market include those that promise to fulfill the requirements for taking care of a baby/ infant, commonly aged between 0-4 years. This report covers detailed insights of the baby cosmetic market of India. The report covers leading companies that are involved in the manufacturing and marketing of various types of baby cosmetic products. Major brands and companies that are operating in the organized market are analyzed in this report. The report also gives an idea on the product price & variant analysis on different types of products available in the market. India is the second most populous country with 1.34 billion people, just after China. India approximately constitutes for 20% of the child (0-4 years) population of the world. The number of live births in the country is estimated to be 27 million per year and hence India serves as a bright opportunity for products related to babies and infants.

According to “India Baby Cosmetic Market Outlook, 2021”, baby cosmetic market is forecasted to grow with a CAGR of more than 20% over next five years. Baby cosmetic market is segmented according to its application and usage of product. The market is divided into categories like bath products, pre-bath products and post-bath products. Baby skin care involves products such as baby massage oil, baby cream, baby lotion, baby soap, body wash, baby powder etc; whereas products like baby shampoo, baby conditioner and baby hair oil belong to the baby hair care category. Baby diapers and baby wipes are part of baby toiletries and this is the largest segment within the baby cosmetic market in India. Baby hair care category is still at an infancy level due to low consumption of baby shampoo and conditioners.

Procter & Gamble India, Johnson & Johnson India, Unicharm, The Himalaya Drug Company and Dabur India Limited are the major companies operating in the Indian baby cosmetic market. India is one of the fast expanding markets in the baby care industry. Baby cosmetic has witnessed tremendous growth in recent years. The primary factors driving the demand for baby cosmetic products are rising awareness of baby health & hygiene, increasing disposable incomes of young parents, small average size of families and growing per capita spending on baby. International companies are operating in the baby cosmetic market of India and making efforts to penetrate the space through promotional activities and continuous investment in R&D. Domestic companies are also entering in these lucrative categories. At the same time, increasing private labels has enhanced the rivalry in the battlefield. Urban consumers are contributing for majority of the sales whereas rural consumers have also begun the usage of such products for which credit goes to the leading companies which made efforts to increase awareness about baby hygiene.

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of baby cosmetic products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.