OUR SERVICES

EVERYTHING WE DO IS A CAREFUL BALANCE OF ART AND SCIENCE

We watched the rise of mass media reshape the entire landscape of our industry. And in its midst, we learned to thrive on perpetual evolution. The only constant has been a strategic approach to filmmaking to create brand experiences and generate conversions for our clients. Always experimenting. Forever innovating. It’s in our DNA.

STORYTELLING

Storytelling can be a powerful tool for expediting meaningful brand-client connections because your story says it all.
Stories have always served as a primal form of connection that transcends generations, triggers our emotions and helps us unearth truths. To tell stories is to share sadness and joy, to unite purpose and meaning. To tell stories is to be human. To tell stories is to be connected. This is why video storytelling is so impactful.
And this is where we step in. In a world that is constantly pulling your audience’s attention in countless directions, we help you engage them in a way that elicits their emotions, builds trust and distinguishes you from the rest.
In an unprecedented time like this, the rules are changing.
We use storytelling to weave together single strands of your story into a broader and richer interactive fabric. We cultivate deep connections that involve your audience as participants in an experience. Your brand experience.

BRAND BUILDING

The right content, strategic targeting, and storytelling can all combine to solidify engagement, market advantage and strengthen your brand. And it’s the brands that continually evolve, that provide a personal experience for their customers, who ultimately have the greatest staying power.
It is all about the experience your brand provides—which ultimately solidifies the truth behind your brand. It’s your brand experience which guides a prospect from awareness and contemplation to purchase and life-long loyalty.
We take the time to peel back the layers of your business, delve within its inner workings, to understand what makes it distinct and…well you. We define your brand’s meaning, cultivate it and align it to your brand strategy in a way that deepens the bond between your target audience and your brand.
This is how we make your brand meaningful. This is how we influence what your brand represents in the hearts and minds of your customers. This is how we keep you in motion.

PRODUCT SELLING

It doesn’t matter if you want to refresh your brand or introduce a new product, you will have to convince your target market it has merit and value—and do it fast. Because in today’s world, the average human’s attention spans is…”I have to pick up the kids after…Oh, look! A butterfly!”
Video is the only solution to remedy this hurdle. Videos captivate our attention quickly. We love their uniquely immersive experience. A great video can stop us dead in our tracks.
Video increases product leads and sales more than any other form of content. Adding one video to your landing page is shown to increase conversions by 80% . But wait…there’s more! Videos pack a lot of SEO power, in fact, websites with videos “enjoy 41% more web search traffic and a 157% increase in organic search engine traffic.”
Businesses who leverage video “grow company revenue 49% faster every year” than those who don’t. For every video you don’t produce, another business will.

LEAD GENERATING

What’s the biggest tactical trend in marketers’ arsenal right now? Projecting the appearance of relevance in campaigns, creating the illusion of organic and convenient encounters with consumers.
There is such a thing as a great ad—an ad that your audience will connect with, one they will trust and respond to. But here’s the thing: it doesn’t look like an ad anymore. And that’s where we step in.
We use the power of video and storytelling to help you foster genuine connections with your audience. We help them relate to you personally.
When it comes to lead generating, content is still king. That’s why we create content to help you deliver the right information to the right audience at the right time.
No other form of media has the ability to generate as great of a return, remain relevant as long, or cost as little as videos. Nothing else delivers a genuine and personal experience that etches itself in your customer’s mind for years to come.

MEDIA BUYING

For over twenty years, we have fluidly woven together creative and media. We have reinvented the collaborative agency model so both creative and media can channel their energies as one and benefit from one another’s specialities to achieve unprecedented growth for our clients.
Our media buying philosophy boils down to: data, insight and collaboration. Our connectedness is what gets results. We are agile, determined and always pushing the envelope to produce cutting-edge work and deliver integrated media planning and content production across all lucrative channels.
As we speak, giants like Instagram and Facebook are out there, developing new technologies at a button’s speed. It’s too easy for your business to be left behind. Enter IDR Productions.
We help you cut through the noise with our command of media convergence. We know that digital, mobile, audio and TV all merge together to transform a product into a brand that sells. We deliver your media to the right hands so it gets seen by the right audience.

PRODUCTION & CREATIVE
SERVICES

PRE PRODUCTION

It all starts with you. We connect and collaborate with you and your customers. We conduct stealthy reconnaissance to gauge your target market and understand what your competitors are up to. After defining your goals, we strategically craft your story to create a brand experience which resonates most with your audience, maximizes ROI and best accommodates your budget. Then, we organize all the moving parts—casting, location, set design and the list stretches on!…to ensure everything runs smoothly on set.

Creative & Concept Development

Crew & Camera Selection

Script Writing

Talent Casting

Location Scouting

Budgeting

Storyboards

Jingle development

Prop Acquisition

Set Design

Production Schedule

Media Planning

PRODUCTION

Once we’ve finalized your goals, budget and script, we assemble a team of professional artists and master production craftsmen and women with diverse palettes of narrative experiences and skill-sets so we can realize your project in the most efficient and cost effective way possible. Our production strategy centers on our human resources in a way that maximizes video assets while maintaining the highest creative quality. Our producers and support staff handle all logistics from scheduling to wardrobe so our creative team can focus on bringing your story to life.

In Studio Filming

On Location Filming

Aerial Filming

Green Screen Filming

Wardrobe

Hair & Makeup

Catering

Lighting Direction

B-roll Footage

Host/Direct-to-Camera

Testimonials

Lifestyle Footage

Behind the Scenes

Art Direction

Audio Engineering

Voice-Over

POST PRODUCTION

Every project is greater than the sum of its produced parts. When all those moving parts are woven and juxtaposed in just the right way, they assume a life of their own—as a unified story with deeper meaning, stronger emotion and greater subtext than anybody could have anticipated or planned for. Our editors distill hundreds of disparate elements generated on set and synthesize them into one cohesive experience. Our clients often call this part of our process as “The Magic.” We just call it our passion.

Video Editing

Data Backup

Adobe Creative Suite Edit Bays

Choosing Edit Selects

Color Grading

Visual Effects

Audio Mixing

Music Licensing

Keying

Video compression

Digital Delivery

Graphics & Motion Graphics

WE SPECIALIZE IN ALL TYPES OF VIDEOS

Did you know that YouTube is the second largest search engine on the web, processing 3 billion searches a month. For the Millennial generation, it is THE source for video content. But YouTube can be unforgiving: you only have a few seconds to grab viewer’s attention before your consumer moves on. We are experts at not only grabbing attention, but sustaining it, and just how you can use YouTube to create brand affinity.

In the social media realm, every second counts. From LinkedIn to Instagram, we know how to make your product or service stand out. We nurture content that makes sure you stand out in your audience’s feed and in the front of their minds.

Often times customers want a see the human side of a company or to take a peek behind the curtain. Our behind the scenes videos are designed to show off all the charisma your company has to offer in a way that makes your brand even more likeable than was to begin with. When consumers like you, they’re loyal to you. We avidly showcase the human element that makes your brand so irresistible.

Nowadays consumers seek ease and simplicity. Our instructional videos are designed to put them at ease and to answer their most common questions so they can immediately enjoy the benefits of your product. The result: less customer service calls and greater customer satisfaction.

Sometimes, a 30-second spot just won’t suffice. We craft striking visual content that will stop viewers in their tracks and leave them wanting to learn more. With the snappiest writing and most talented crews available, a perfect infomercial is just a few shoots away.

Want to wet your audience’s appetite for your brand? Our compelling sizzle reels will get heighten excitement and get the adrenaline flowing. Using compelling visuals and exciting soundscapes, we know how to showcase your products and get prospects eager to learn more.

There’s nothing like a good first impression. Capturing consumer’s first reactions to your product provides a one-of-a-kind viewing experience. Our customer generated videos are edited to showcase your products in a way your customers connect with: their own! Using these videos lets consumers know just how much they have to look forward to when getting their hands on your product.

Expert endorsements are another potent form of social proof. We can help you find the best in the field to assert why your product rises above from the rest, and then ensure they are filmed in a manner that conveys credibility and authenticity.

Your mom always told you not to talk to strangers, but we don’t abide by that. We readily hit the streets to capture strangers’ spontaneous and authentic reactions to your product and the unique quality that sets it apart. What follows is entertaining content that guarantees customers keep coming back.

Did you know that 59% of executives would rather watch video than read text? Savvy B2B marketers know that incorporating video is a great way of creating differentiation in a B2B marketing landscape riddled with stock imagery and sameness. Let our visual storytellers harness your passion to tell a story like no any other.

Whether shot on location or built in post-production using archival images and voice over narration, we can bring your story to life. We focus on telling stories with a strong dramatic arc that will intrigue and captivate an audience, giving them a deeper understanding of the narrative you wish to tell.

Brands invest millions to foster brand awareness and affinity. Yet a commercial needn’t necessarily cost hundreds of thousands of dollars to provide the kind of blue chip production values consistent with your brand heritage. Let the professionals at IDR show just how we can harness our experience and resources to provide you with award winning work every bit as good as a top flight agency, for a fraction of the price.

Many videos can be done entirely in post-production using our motion graphics tool suite. If your budget is limited, this can be a great option for visual communication. Whether it’s a graphics-driven narrative, 2D animation, or adding movement to text and logos, we can help you execute a vivid and visually arresting video.

Behind every brand there is a story: a narrative that explains how a company’s success was built over time by commitment, overcoming adversity, and passion. At IDR we relish the opportunity to capture your story and demonstrate how it not only reflects corporate success, but the universal human condition.

What’s the most creative, eye-catching, or impressive demonstration we can show to put your product to the test and prove its worth? This is a challenge we especially love to ensure that your prospects are captivated and compelled to buy.

Today’s consumer is often left to their own devices to discover new products and to determine whether or not they are right for them. DRTV gives marketers more time to make a convincing argument and to imbue their prospects with more knowledge about product differentiation that converts into sales across all channels. Whether you are invested in lead generation, driving web traffic, or traditional brick and mortar retail sales, our expertise in DRTV can be a powerful catalyst to help you achieve your goals.

Testimonials are a form of social proof and, when done properly, can be a powerful tool for winning prospects over. At IDR we don’t just capture sound bites, but go deeper to tell compelling and relatable individual stories that combine personal experience and emotion to engage and inspire others.

Showing off the big players in your company, from the CEO to the sales team, lets your customers see the passion that fuels your commitment to excellence. At IDR we help capture your story in a way that will resonate with your target audience and foster good feelings about doing business with you and your enterprise.

It’s hard to argue with fact. Our comparison videos give real-time examples of just what makes your product superior to the competition. We have a unique ability to prove just how and why your product is the best in the game.

Whether your need a reel to fire up the sales team, training videos, or a piece that showcases corporate culture, we have the resources and ability to deliver effective and professional content without having to break the bank. From human resources to business development to C-level communication, we can help you build a library of video tools to advance your corporate mission.

Case studies are a great way of breathing life into concepts that may sometimes seem flat or static. We are experts at using the narrative arc to showcase problem/solution, before and after, and the journey to success that will bring your value proposition to life.

Trade shows are often crowded, noisy affairs where there is endless competition for eyeballs and ears. Whether you’re looking for scintillating eye candy that will draw passersby into your booth, or a video that is showing off your latest wares, we stand ready to help you stand out on the convention floor.