We all understand how effective a well designed website can be. Whether you’re selling yourself, your business, a product, or a service; a cluttered, disorganised, slow, or unattractive web page can seriously dissuade potential visitors. Clean, concise, and engaging layouts, however, can drastically improve traffic flow, increasing your potential customer outreach. The truth is: The amount of time an internet user spends on a particular …

As part of my work as a marketing consultant, I have consulted on hundreds of musicians’ and arts organisation’s websites. The majority of web work I do is via my company Bright Ivy and starts with the same question. ‘Is my website good enough, and if not, what can be done to improve upon this?’ In order to assess whether your site is TRULY fit for purpose, I’ve devised a list of basic …