DNB INTERVIEW

CHAT YOUR WAY INTO A JOB IN BANK

Job interviews can be stressful. Coffee spill, teared tights or getting muddy from cycling won’t help, but it happens when least expected. So we came up with a new kind of an interview - the one you go to when you’re ready and nothing can go wrong. An awkward-moment-free chat interview online!

Just as online dating is the new normal, why not meet your future boss by chatting, too? Latvian branch of Scandinavian bank DNB was open to this new form of recruitment campaign, so we developed a chat-bot that would ask some truly outside-the-box questions to the potential employees. Hence the AI hasn’t learned Latvian yet, our developers had to simulate a trendy employer themselves - the one who uses emojis and GIFs to break the stereotype about working in a bank.

To launch the campaign, we also made a video ad for social media - it took one bucket of mud, two teared tights, a couple of spilled coffees and some ruined shirts. And hours of fun filming and shooting it all!