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Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 175, NO. 23 | Monday February 13, 2012
InDEX 2 · Quick Hit 4 · Opinion 7 · Lifestyle 12 · Classifieds 13 · Crossword 16 · Sports
The perfect
storm:
The Tempest
is a fresh,
funny take on
Shakespeare.
“Women and their partners are
intelligent enough to figure out
how to take one or two pills
properly.”
Well played:
The Women of
Troy beat the
Bears 76-75 in
overtime at Cal.
sports 16
lifestyle 7
opinion 4
weather
Rainy
hi 61
lo 47
today tomorrow
Mostly Sunny
hi 63
lo 47
By Melissa Caskey
Daily Trojan
Actress Eva Longoria
encouraged students to volunteer
and maintain a passion for
learning beyond undergraduate
studies at a question-and-answer
session presented by the USC
Latino Alumni Association, USC
Spectrum and Verizon on Saturday
at Bovard Auditorium.
An Evening with Eva hosted
by Josh Kun, a professor of
communication, drew more than
500 attendees to hear Longoria
speak about her work outside of
acting, which includes advocating
for immigration legislation,
domestic and international
philanthropy and documentary
filmmaking.
“Education and philanthropy
have always been two really big
tent poles in my life,” Longoria
said. “That was where my social
position started. I find acting the
smallest part of what I’m put on
this earth to do. I find that it was
the catalyst for me having a voice,
but it was never my intention.”
Longoria cited the women in her
family as role models, including
her mentally disabled sister and
her mother, a special education
teacher.
The 36-year-old actress, is
currently pursuing a master’s
degree in Chicano studies and
political science at Cal State
Northridge while starring in the
eighth and final season of ABC’s
Desperate Housewives.
A ninth-generation American
and native of Corpus Cristi, Tex.,
Longoria reflected on having to
defy the stereotypes placed on
Latinos in Hollywood when she
moved to Los Angeles in 1998.
Longoria said she was often
complimented on her clear English
during auditions, but would be
asked to speak with a Mexican
accent.
“I had the journey of doors being
not closed, but labeled,” Longoria
said.
She described herself as fervently
interested in her Spanish, Mexican
Longoria discusses
philanthropy, race
Desperate Housewives actress
Eva Longoria is currently
pursuing her master’s degree.
| see Actress, page 6 |
USC Spectrium
By Neeraj Periwal
Daily Trojan
As more students live in the area
around USC, more brand-name retail
stores will come to the neighborhood,
according to Manuel Pastor, a professor
of American studies and ethnicity.
Lower income areas tend to have
one or two “mom-and-pop” stores for
specific needs rather than large retail
chains or supermarkets, according to a
study conducted at the Price School of
Public Policy and Development.
In “Are Poor Neighborhoods ‘Retail
Deserts’?,” Jenny Schuetz, an assistant
professor of public policy, found lower
income areas have less competition and
thus higher prices, even though residents
would most benefit from lower prices.
“Low-income households presumably
have the most to gain from lower prices,
made possible by economies of scale, yet
are less likely to benefit from [economies
of scale],” Schuetz said.
Pastor, an expert in economic and
social conditions in low-income urban
communities, said having more students
around the University Park Campus has
changed the retail landscape.
“USC has made a major shift to become
a residential community,” Pastor said.
“Lower income areas tend to be [ignored
by] major retail chains.”
What these stores don’t realize, Pastor
said, is that they should be happy to
invest in poorer neighborhoods because
of the appeal of the goods they sell.
“People in lower income areas do
tend to spend a lot of money on food,
medicines and other necessities,” Pastor
said.
Pastor predicts that more chain stores
will continue to open in the area around
USC, as they have during the last 10 to
15 years. He said the community would
benefit from stores, such as Trader Joe’s,
associated with higher income areas.
“I don’t think the creation of full-service
stores, like Trader Joe’s, would
hurt the community,” Pastor said. “It
would help deliver food of decent quality
at a lower price by introducing more
competition for other stores.”
He explained that the neighborhood’s
families will ultimately benefit from
greater competition between grocery
stores.
Pastor said he believes both USC
students and the neighborhood should
Brand-name retail stores to come near USC
A study found that lower
income areas lack the economic
competitiveness to decrease prices.
Community
Xi Wang | Daily Trojan
Expansion · As USC becomes a more residential community, more brand-name
retail stores are expected to move into the area, according to a Price study.
Aoyang Wang | Daily Trojan
Ballin’
Students participate in the Trojan Hoops for Justice 3-on-3 Basketball Tournament Saturday night at the Lyon
Center basketball court. Proceeds from the event, which was sponsored by Hillel at USC, will be donated to Trojan
Kid Camp, After School Sports Connection and Troy Camp. The winning team received a $500 MasterCard gift card.
| see Retail, page 2 |

Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 175, NO. 23 | Monday February 13, 2012
InDEX 2 · Quick Hit 4 · Opinion 7 · Lifestyle 12 · Classifieds 13 · Crossword 16 · Sports
The perfect
storm:
The Tempest
is a fresh,
funny take on
Shakespeare.
“Women and their partners are
intelligent enough to figure out
how to take one or two pills
properly.”
Well played:
The Women of
Troy beat the
Bears 76-75 in
overtime at Cal.
sports 16
lifestyle 7
opinion 4
weather
Rainy
hi 61
lo 47
today tomorrow
Mostly Sunny
hi 63
lo 47
By Melissa Caskey
Daily Trojan
Actress Eva Longoria
encouraged students to volunteer
and maintain a passion for
learning beyond undergraduate
studies at a question-and-answer
session presented by the USC
Latino Alumni Association, USC
Spectrum and Verizon on Saturday
at Bovard Auditorium.
An Evening with Eva hosted
by Josh Kun, a professor of
communication, drew more than
500 attendees to hear Longoria
speak about her work outside of
acting, which includes advocating
for immigration legislation,
domestic and international
philanthropy and documentary
filmmaking.
“Education and philanthropy
have always been two really big
tent poles in my life,” Longoria
said. “That was where my social
position started. I find acting the
smallest part of what I’m put on
this earth to do. I find that it was
the catalyst for me having a voice,
but it was never my intention.”
Longoria cited the women in her
family as role models, including
her mentally disabled sister and
her mother, a special education
teacher.
The 36-year-old actress, is
currently pursuing a master’s
degree in Chicano studies and
political science at Cal State
Northridge while starring in the
eighth and final season of ABC’s
Desperate Housewives.
A ninth-generation American
and native of Corpus Cristi, Tex.,
Longoria reflected on having to
defy the stereotypes placed on
Latinos in Hollywood when she
moved to Los Angeles in 1998.
Longoria said she was often
complimented on her clear English
during auditions, but would be
asked to speak with a Mexican
accent.
“I had the journey of doors being
not closed, but labeled,” Longoria
said.
She described herself as fervently
interested in her Spanish, Mexican
Longoria discusses
philanthropy, race
Desperate Housewives actress
Eva Longoria is currently
pursuing her master’s degree.
| see Actress, page 6 |
USC Spectrium
By Neeraj Periwal
Daily Trojan
As more students live in the area
around USC, more brand-name retail
stores will come to the neighborhood,
according to Manuel Pastor, a professor
of American studies and ethnicity.
Lower income areas tend to have
one or two “mom-and-pop” stores for
specific needs rather than large retail
chains or supermarkets, according to a
study conducted at the Price School of
Public Policy and Development.
In “Are Poor Neighborhoods ‘Retail
Deserts’?,” Jenny Schuetz, an assistant
professor of public policy, found lower
income areas have less competition and
thus higher prices, even though residents
would most benefit from lower prices.
“Low-income households presumably
have the most to gain from lower prices,
made possible by economies of scale, yet
are less likely to benefit from [economies
of scale],” Schuetz said.
Pastor, an expert in economic and
social conditions in low-income urban
communities, said having more students
around the University Park Campus has
changed the retail landscape.
“USC has made a major shift to become
a residential community,” Pastor said.
“Lower income areas tend to be [ignored
by] major retail chains.”
What these stores don’t realize, Pastor
said, is that they should be happy to
invest in poorer neighborhoods because
of the appeal of the goods they sell.
“People in lower income areas do
tend to spend a lot of money on food,
medicines and other necessities,” Pastor
said.
Pastor predicts that more chain stores
will continue to open in the area around
USC, as they have during the last 10 to
15 years. He said the community would
benefit from stores, such as Trader Joe’s,
associated with higher income areas.
“I don’t think the creation of full-service
stores, like Trader Joe’s, would
hurt the community,” Pastor said. “It
would help deliver food of decent quality
at a lower price by introducing more
competition for other stores.”
He explained that the neighborhood’s
families will ultimately benefit from
greater competition between grocery
stores.
Pastor said he believes both USC
students and the neighborhood should
Brand-name retail stores to come near USC
A study found that lower
income areas lack the economic
competitiveness to decrease prices.
Community
Xi Wang | Daily Trojan
Expansion · As USC becomes a more residential community, more brand-name
retail stores are expected to move into the area, according to a Price study.
Aoyang Wang | Daily Trojan
Ballin’
Students participate in the Trojan Hoops for Justice 3-on-3 Basketball Tournament Saturday night at the Lyon
Center basketball court. Proceeds from the event, which was sponsored by Hillel at USC, will be donated to Trojan
Kid Camp, After School Sports Connection and Troy Camp. The winning team received a $500 MasterCard gift card.
| see Retail, page 2 |