Danko, for example, will host a dinner party for 10 people at his Russian Hill home for $10,000. At least 10 percent of that fee, or $1,000, will go to the San Francisco Food Bank, a charity that Danko supports.

Luminary Lane caters more to sports and music fans. Tennis pro Brad Gilbert, singer Shakira, Kobe Bryant and musician Chris Cornell of Soundgarden are some of the people offering experiences.

For $7,500, for instance, Bryant offered two tickets to a recent game and the chance to meet afterward. His charity, the Kobe and Vanessa Bryant Family Foundation, earned a cut of that.

Traina, the stepson of novelist Danielle Steele, has founded five businesses and sold four to companies that include Microsoft and Intuit. To start these two newest companies, Traina tapped some people from his personal network such as Chef Michael Chiarello and Gilbert.

Traina said he conceived of both companies as a way for people to satisfy their desire for “extraordinary experiences to have and share. … People don’t want another cashmere sweater.”

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