Rucriminal.info

Delivered December 19th, 2019. Contributors: Stephen O., Kevin K. and

Rucriminal.info: Insights

For all categories of websites, Rucriminal.info is ranked 747,610th globally, 48,283rd in Russia, and 39,422nd in the category of news and media. The leading social platforms used for generating traffic for this site are Telegram, VKontakte, Twitter, Facebook, and Odnoklassniki.ru. The majority of Rucriminal site visitors are from Russia. Direct traffic makes up 36.34% of traffic sources to the site, 5.34% of traffic sources are from referrals, search contribute to 46.60% of the traffic, social platforms contribute to 3.78%, and mail, 6.94%.

Insights Addressing Strengths

According to Similar Web, rucriminal.info ranks as follows: global rank for all categories of websites — 747,610th; country rank for all categories of websites (Russia) — 48,283rd; category rank (News and Media) — 39,422nd.

Woorank ranks the site as the 200,604th most visited website in the world and 10,904th most visited website in Russia. Alexa also ranks the site at position 200,604 in global internet engagement and position 10,904 in Russia.

Insights Addressing Marketing Efforts

The top social platforms that generate the highest traffic to the site are Telegram, VKontakte, Twitter, Facebook, and Odnoklassniki.ru. This web page is optimized for mobile visitors. On Twitter, @rucriminalinfo is booked but is not linked to the site. The account was created 3 months ago, it has 9 followers and 385 tweets. Information from the site has not been widely shared on Facebook as there have been only 4 Facebook shares. There are 993 site links to rucriminal.info.

There are 294 keyword gaps and 54 easy-to-rank keywords. SE traffic: 1,969; traffic trend for the year: the maximum number was on June 28, 2019, at 2,941, and the minimum number was on January 19, 2019, at 1,637.

Insights Addressing Target Market/Audience

According to Woorank, the majority of the visitors coming to rucriminal.info are from Russia. Its traffic sources are direct (36.34%), referrals (5.34%), search (47.60% ), social (3.78%), and mail (6.94%).

100% of the search sources are organic. The monthly domain overview from Spyfu indicates that the site has had 17 organic keywords and 90 monthly SEO clicks. There are 557 total organic keywords. Spyfu lists organic competitors for Rucriminal as follows — nkineba.gq, petrosoyuz.ru, rubakhin.org, mirdetstva-expo.com, and solaris7.com. This site is not accessed by use of any paid keywords and thus people visiting it do not shop for anything there.

The top five keywords are "VitalyYusufov, Tarasenko Andrey, Arthur Asatryan Don Pipo, Natalia Vetlitskaya and Suleiman Kerimov, and rucriminal.info." This indicates that the targeted audience is mainly Russian citizens.

Research Strategy

To get the insights into rucriminal.info website, we searched for the information about the strengths, marketing efforts, and target market/audience of this website. Our aim here was to get statistical data from sources such as industry reports, blogs, and articles that informed us of those insights. After analyzing sources such as blogs, articles, news articles, and even market research and industry insight databases such as Mintel and Market Research, we couldn't find any useful information that could answer this question.

Our next step involved searching for a list of tools for competitive website analysis and we managed to identify some, with most of them requiring payments but a few offered free trials. Tools such as MOZ and SEMRush required paid access but we could get free website analysis from tools like Alexa, Serpstat, Woorank, Spyfu, and Similarweb. From these tools, we were able to gather some insights on the strengths, marketing efforts, and target market/audience for rucriminal.info as provided in our findings.

Fast loading time is one of the best practices that can be inferred from rucriminal.info. According to the page speed insight by Google, the loading time for the rucriminal.info website is 2.3 seconds for mobile and 1.3 seconds for desktop.

rucriminal.info website switches between different sized and quality images, and according to web design experts the help in reducing image weight by 20% to 50% without sacrificing the quality of the images and at the same time maintaining fast load time.

Email Marketing

Email Marketing is one of the best practices for a great website, according to web designers although email seems an older way of staying connected; email marketing still plays a pivotal role in keeping customers in the loop of services or content provided.

According to LYFE marketing, 77% of executives prefer to receive marketing communication through email compared to other forms of marketing. With this in mind, putting an email address on a website is relevant.

For sites with lots of content such as rucriminal.info, search bars are pivotal as this helps the customers to find the information that they are looking for easily.

Research Strategy

We began this research by searching the best practices for a website and to achieve this objective, we consulted web design experts through their respective websites and articles. We used the websites and articles to corroborate the best practices for a website, and once the best practices were identified, the research team sought to understand which of these practices were applied in the rucriminal.info website. The research team also relied on other websites such as similarweb.com and pagespeed.com to analyze the rucriminal.info website. More importantly, to understand the content of the rucriminal.info website, the research team turned the website language to English.