Yahoo buys Troy online ad firm

Yahoo said the deal will simplify the process of buying interactive ads on its Web portal. Fysix Corp., operating as AdInterax, developed a software suite allowing advertising agencies and publishers to create online ads and track clicks to them.

The companies did not disclose the terms of the deal, which was announced this morning.

AdInterax will move from the Rensselaer incubator on Peoples Avenue to the West Coast, said Peter Matsuo, the company’s president, chief executive officer and co-founder.