STUDIO34

We transform

your vision into creative results

INDIA stands to provide world with a fresh take on tomorrow’s design that encompasses the infinite cultural riches and ancient wisdom. Studio34 team is in constant pursuit to lead this revolution famously known these days as “Design in India”

Our

story

It started

Studio34 started as an idea when four design students who shared an apartment onVia San Quitino, 34 in Torino, were having some fun on a summer evening in a birreria. After a few Italian pints, creative juices started to flow and a motion was passed to formulate a design house and work with the creative freedom every designer aspires for. Naive as they might seem, their time came.

The design students became design professionals with the passage of time. Their dream to live design started slowly and they continued working together towards the common vision they all shared. From early days of designing logotypes and visiting card to designing turnkey design projects today, each assignment was delivered with a sense of accomplishment and pride.

Studio34 DesignArt Pvt. Ltd. has come a long way today since that evening at the birrreria and sure looks ahead to go far into the future. Designers at Studio34 solemnly believe that this century has just begun to unveil and appreciate the intellectual and creative facet of India which lay hidden for a long time. The creative energies are just beginning to unravel the design language of the future.

our

services

DESIGN IS HOW IT WORKS

A designer, unlike an artist who works to please himself, works to please his end customers. The process of designing something from scratch may seem easy and simple and all about sketching some doodles but it requires a thorough understanding of the user, the environment of use, the purpose of use, the processes involved, the costs involved in the entire development.

a spectrum of services

research

design

model

proto

The starting point of any product’s life cycle is the USER RESEARCH. Understanding what the customers need and giving the desired products in the hands of the right user is a task of utmost importance. A thorough research enables us to SKETCH a good DESIGN idea which is then modeled into a DIGITAL AVATAR followed by a PHYSICAL AVATAR before freezing the critical points to make the final PROTOTYPE.

india is like a forest

It has an organic existence

thought - cycle

inspiration

India is a very diverse country. So much so, that the taste of water and food, the language dialect, the sense of dressing changes every 200 kms.

A place this diverse can not have one uniform function structure. It is bound to have an experiential approach to things. Indian Aesthetics is an intriguing subject that can’t be summed up in a single study. It has multiple layers that one unfolds as he starts to experience the magic.

A peep into the rich culture of design and aesthetic stuns people from across the globe and inspires our thinking process like no other. It is an an open book that we delve into to stay inspired and true to our roots.

shinkansen

The Shinkansen is a network of high speed railway in Japan that has been known for its high speed and punctuality for a few decades now. The arrival of Shinkansen on the Indian subcontinent is bound to change the face and pace of travel.A technological marvel, it gives us a very different approach to try as well.

While exteriors and technology is not something for us to play around with, the interiors, on the other hand, are all about an exciting experience and a homely enviroment.

brahmakamal

PRT pod

Personal Rapid Transport, an idea that works well as a feeder transportation system service to other modes of public transportation and is a potential game changer of Smart Mobility in future Smart Cities. A well thought out system that could probably ease the roads.Deriving the form from the BrahmaKamal – the national flower of India, we worked on this idea as an internal exercise.

The exterior design of the POD had to be distinctive from the generic automotive forms seen on the busy roads of Indian cities.

philosophy

prana

Indian design has never really been associated with automotive design. The most visible forms being in the fields of Architecture, Visual Arts and Textiles.

Look closely and one can easily identify that, Indian Aesthetics evolved with an emphasis on inducing deeper spiritual or philosophical states in the audience. Studying them in detail, we figured out our two main keywords which hold true relevance for almost everything in terms of Indian Aesthetics

ADBHUTAM and ANUBHAVA.

multi disciplinary

Projects

design is an iterative process

It is not everyday that one gets to design an entire product or a vehicle. But, the chances do come every now and then. How you spend your time in between these chances determines how well you fare when such an opportunity does present itself. We believe in what the military experts say,

“THE MORE YOU SWEAT IN PEACE, THE LESS YOU BLEED IN WAR.”

For us at Studio34, no work is more important than the other. Whatever comes our way, gets the best of efforts to make it through to the best possible outcome. With every project, we strive to raise our benchmark for quality delivered and value for money for the client. The internal projects keep us on our toes and help us raise the bar for ourselves while the client projects make sure we do live projects for the market and keep the MOOLAH coming in for us to sustain.

From art to part

automotive

product

digital

ui / ux

The client projects vary in their scope of work. The work ranges from designing and developing ACCESSORIES for the market. CUSTOM PARTS for special models, INTERIOR AND EXTERIOR parts for production, DESIGN PROTOTYPES for evaluation, ONE OFF PARTS for presentations, SCALED MODELS for reviews, DESIGNER PRODUCTS for sale, PRODUCT PACKAGING for that 1st impression, USER INTERFACES and much more. Each project comes with its own set of unique challenges and targets. Meeting these objectives always gives us a sense of satisfaction like nothing else.

an expression

creativity for that inner satisfaction

cool-quotient

creativity

Automotive industry, today, is bogged down by numbers, production timelines, engineering constraints of mass production lines and cost targets. These have led the feel and image of the automobile away from what it used to be in the yester years. The expression, passion, and the connect seems to have been lost somewhere with the passage of time.

As kids, we had our fantasies, wherein, the automobile played a major role. The design made the BEAUTY and the BEAST distinctly visible and made us drool. Looking at those posters on the walls in awe and admiring those feminine curves and beasty raw power packs, ignited a passionate desire within us all to get hold of these beauties one day if ever possible in our lives. Then came adulthood, responsibilities, dreams and priorities which changed the whole face of life leading us into a monotonous routine job.

LOCOMOTIF is an initiative by the creative child within us to relive that moment of our buried fantasies and to express ourselves through this medium to satisfy the ever increasing thirst to bring back the same old passion, emotion, expression and crudeness of the golden automotive era that led us to stare in awe and made us all drooooooool . . .

artwork

Automotive artworks bringing back the dream machines from the golden years of automotive design.

scrap

sculpture

Life size display pieces and artifacts made out of automotive scrap giving it a new life and meaning.

upcycle

decor

Everyone’ s heard about wooden and metal furniture… time for some Automotive Furniture.

A YOUNG TEAM
That Makes Sure Every Project Is A Success Story

one-of-a-kind

team

Studio34 symbolizes the flock of young Indians, who not only dream in realms of creativity but are also capable of making them true by means of entrepreneurship and developing fruitful businesses.

The young team at Studio34 is a powerhouse of young talent and raw energy raring to go. Guided by experienced professionals on board as our mentors, the enthusiasm of this young team makes sure we see all the projects through.