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Start getting qualified traffic and more customers with AdGuru.

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Frequently Asked Questions (FAQ)

AdGuru helps you build a marketing campaign to get your business found on Google, Yahoo, Bing, and many other websites. The number of sites you will appear on depends on your advertising budget. After you build your campaign AdGuru takes care of the rest and will continually update you on the status of your campaign.

You should start seeing traffic in the AdGuru dashboard shortly after your campaign starts. In some cases our manual approval process may delay results to ensure your campaign meets our advertising guidelines, in which case it can take up to a few hours. We will notify you if any part of your campaign is rejected.

Yes! If you’re using HostPapa Website Builder you don’t need to do anything - AdGuru is ready to go out of the box! If you’re using another website builder or are hosting your website with another provider we’ll give you easy instructions for quickly adding a short code snippet to your website. That’s it!

Yes. The engagement reports and metrics are geared towards small business owners and managers, not paid search experts or web developers. Take advantage of this information to better understand what’s happening with your marketing spend and how you can achieve positive returns on your marketing investment (ROI).

AdGuru offers small business owners an easy-to-use marketing dashboard to setup, manage, and refine online marketing campaigns for Google, and online display advertising. There are three key benefits:

AdGuru provides an easy setup process so you can start quickly and get immediate results.

AdGuru optimizes your campaigns to get the most out of your advertising budget.

AdGuru’s powerful website analytics makes it simple to track the performance and results from your marketing campaigns.. You can evenuse your smartphone to manage your campaigns and monitor your results with the AdGuru app!

Unfortunately, no. Here’s why: when an AdGuru campaign is launched it needs to pre­pay for your campaigns and paid search clicks (much like minutes on a mobile phone). The search engines also need enough ad spend to spread out across the many auctions run for specific searches, thereby delivering visitors to your website somewhat evenly over time.

Each campaign is different but you will see some results almost immediately. Your ads will be available and driving traffic to your website from the start to provide an immediate increase in your website traffic.

AdGuru lets you target cities, states, or countries - stay local or go global. If you provide services such as tree trimming or plumbing it’s good to target only your city.On the other hand, if you own an online store that ships nationally the country option will be best for you. Users outside of your selected area won’t be able to trigger your ads, which keeps your campaign as relevant as possible.

The monthly marketing budget goes directly to the search engines e.g. Google. It is divided up evenly over 30 days to give you a maximum daily budget. The daily budget is spent throughout the day as potential customers click on your ads. When your daily budget has been used up your ads stop showing and resume again with a fresh daily budget the next day. This ensures your monthly budget is used up evenly and not all at once.

Not at all. A campaign can take as little as 5 minutes to build. The process includes answering some initial questions about your business, selecting keywords, building ads, and designating a monthly budget.

AdGuru helps remove underperforming ads and keywords to optimize your campaigns, and our reports clearly show performance and results. With better targeted visitors your leads and sales will increase and your business will grow!

Display advertising uses a different network than paid search. Bid prices are much cheaper on the display network and uses the number of impressions you get for your budget rather than the cost for each click on paid search. The display network allows us to offer an entry level marketing service to small businesses that may not have the budget to advertise aggressively.

With paid search marketing the more you spend the more clicks you are able to receive at auction each day. Higher budgets allow ads to show for longer and more frequently throughout the day which increases the amount of monthly visitors. The more qualified visitors you get to your website the higher the chance for conversions.

Display advertising networks use cost per impression (the number of times users see your ads). The higher the spend, the more impressions end users get when retargeting or prospecting website visitors.