It’s a marketing campaign –that has had the entire Bay Area technorati talking — for BitTorrent’s new store-in-the-file product for artists … a file format called BitTorrent Bundles where the art is the cash register, and sharing is a form of currency, not a form of theft.

“Instead of putting the content in the store, let’s put the store inside the product,” BitTorrent VP of Marketing Matt Mason told me last week. “We can bake interactions into the file itself, so that if something gets shared, it’s not a problem, but a driver of value for the artist and publisher.”

Cozy revealed its platform today that seeks to fix this painful process and promote a more constructive relationship between landlords and their tenants. The company also announced raising $1.5 million from the Social+ Capital Partnership, Google Ventures, and big-name angel investors.

If you want to highlight a product, build a landing page. If you’re an internet marketing guru, make a squeeze page. But if you want to start on online movement — and maybe sell a few books, speaking events, or other products along the way, create a smart site.