Newly announced: Old Forester Signature

you'll recognize the award–winning taste of Old Forester Signature. We've given the 100–proof _expression of Old Forester a new look in honor of our founder, George Garvin Brown.

Hand–picked from select barrels, Old Forester Signature is crafted using the same time–honored methods established more than 135 years ago. Mr. Brown's signature continues to stand for rich flavor and quality as it did when he signed his first bottle in 1870.

For more information about Old Forester and the 1870 Society, visit OldForester.com.

You know, sounds good, but here in the midwest I can't get/find any of the special releases! Ohhh, the days of 'ole when I could get most anything....Not here!...Being the optimist-I'll keep my eyes peeled!

Dan or Jeff or anyone else,
Have you tried the signature and how does it compare to the previous release of OF 100, or is it eerily similar.
I really like the original, which I picked up on Jeff's reccomendation. (Thanks buddy) I hope this one is up to the standard.

I'm such a dope. I've actually talked to Chris Morris about this a couple of times and haven't thought to ask the obvious question.

Why?

My best guess is that it's an example of the Brown-Forman way of doing things that is a little different than the way other people do them. For most, if they have multiple proofs that's all there is to it, here is such-and-such a brand at 80, 86, 90, 100, whatever. Brown-Forman is all about brands, so they want to make the 100 proof Old Forester more distinctive, a brand extension if not a separate brand, but more than just a proof difference.

As a matter of fact, too, it gives them the opportunity to give "Signature" a different profile beyond the proof difference, and that is where barrel selection comes into it.

Old Forester is so under-the-rader still that they can relaunch it and if they do it right (as BF is wont to do) it can come into the market as almost a new brand.

I stopped by a local place that carries a pretty good variety of Bourbon. One of their new additions was OF 100. They had just been carrying OF 86 before. I thought about picking one up until I noticed the self sticker. The OF 86 was about $9.95, OF 100 was about $34.95. Could that be right?

Mark/Nebraska

Life is not measured by the number of breaths you take... but by the moments that take your breath away. 11/25/2004