Half the world is online – is your business?

Half the world is online – is your business?

With the right website, you can plug yourself directly into 3.9 billion potential customers and the great news is – it’s simpler than you think!

Marshall McLuhan’s oft-quoted prediction, back in 1962, of a “global village” has never been nearer to coming true. It’s now possible – through the internet – to run a little street-corner shop, and have it be present on streets all over the world – with half the world’s population wandering (virtually) past your window, looking in.

It’s official: 51% of the world is connected

The United Nations (through ITU, the United Nations specialized agency for information and communication technologies) recently announced that, by the end of 2018, more than 51% of the world’s population will be online – that’s a total of 3.9 billion people. Or, in other words, 3.9 billion people who could be browsing in your online shop, reading your words, appreciating your work, digging your thing.

Added to that, if the internet is more than half full, that means it’s also less than half empty – there are more people and places getting online every day – with the internet offering ever-more opportunities for people to elevate their own lives, to empower themselves and their communities.

Like your business idea, the internet is a thing of beauty and very soon everyone who wants to be, will be online.

So take the time to sit back, put your feet up, and think about what you could do with a worldwide marketplace for your business.

Acorns and oak trees

The biggest oak trees grow from the smallest acorns. For Jeff Bezos, the source of Amazon was his garage, from which he started selling books in 1994. Steves Jobs and Wozniak built their first computers – planted their first apple seeds, you might say – at Jobs’ parents’ house, in 1976. Author Roald Dahl created some of the world’s most beloved characters (and most valuable IPs) in his garden shed.

And none of these guys had access to half the world’s consumers!

The point is, it doesn’t matter how small your operation is right now, how modest your resources, you – yes, you – can market yourself to the world.

Today there are a variety of ways for you to get online. You can build your own website or source a digital designer to put one together for you. Calla Internet can help in both circumstances – our client base have gone both ways.

Drop us a line when you’re ready to get started – we’d love to help you on your way ….