Andrew Cukurs founded Verity Consulting in 2008 after seeing how a few major consulting firms were providing unsatisfactory services because of a lack of
communication between departments.
Verity was born to cut through the bureaucracy and provide end-to-end solutions for
organizations’ toughest challenges.

“I think our niche in the technologysector would be a deeper understandingof the technology industry,” says Cukurs,CEO and Founder of the firm. “One of thechallenges of the bigger firms is they havea tech sector practice but when they try tomuster a team and put it in front of the cli-ent it doesn’t always pass muster.”Cukurs, who was previously with thestrategy practice within Deloitte, says thefirm has hired and developed people whounderstand the sector more deeply and Ver-ity has started to build an intellectual prop-erty base with much deeper understanding.“We’re able to pull together the big picture,and frankly, I think we do that much betterthan a lot of our competitors do today.”And no one could argue with the re-sults. Last year, Verity grew revenue by

81 percent, and is forecasting another 85percent increase for 2016. Cukurs says thegrowth is accelerating based on a coupleof investments in senior-level talent thatare starting to pay dividends. “In the earlydays of the firm I was hiring a lot morejunior level people. In 2012, I started toramp up the hires of the senior-level peo-ple and it’s starting to pay off, he says. “Wealso started doing much bigger chunks ofthe transformation. Disruption is comingto consulting and there’s a huge oppor-tunity focused more on the expectationsof clients, how clients buy services, whatthey’re actually buying… are they buyinga person or are they buying the output?”Looking ahead, Cukurs says Verity hasa few more years of growth at or above80 percent but then, he anticipates a flat-tening of the growth rate into more of the50 percent range. “I think it’s safe to saywe’ll be a $100 million firm by 2020,”Cukurs says. “By then, I think we’ll lookvery different than how we look today.”To get there, Cukurs says Verity isplacing a couple of big bets in areaswhere the firm thinks it can differentiate.One of those areas is around software li-censing. “This is going to be driven bythe internet of things, and I think it’s go-ing to take off like a rocket, but no one’sreally talking about it,” he says.Cukurs also points to what Verity calls“the cloud of clouds.” Many companiesare struggling with the fact that they’vedeployed multiple cloud systems but noneof them actually work together, he says.

Finally, Cukurs says he sees an opportunity in the merging of technology and
the product offering itself. “Consumers
and end customers want access to the
data that companies are housing on internal servers,” he says. “I see a real opportunity on the mergers of the product side
of business with the back office.”

And just in case you’re thinking that
Cukurs is giving away too much, he says
it’s all part of the vision of the firm. “
Verity means ‘truth,’ but it also means ‘
reality’ and we’ve always believed in being
very authentic,” he says. “We are not a
firm that tries to protect and hide our intellectual property, rather we believe in
sharing or truths as we see them.”

“I think it’s safe to say we’llbe a $100 million firm by2020. By then, we’ll look verydifferent than we do today.”