Incentives Photos

Melbourne Parking at Queen Victoria Market

Submitted by Mary Stamboulie

Melbourne's Queen Victoria Market is on the edge of the CBD. It's a popular place for locals and tourists - they're expecting around 10 million visitors this year http://www.qvm.com.au/corporate.aspx.
There is free parking available during early trading hours, which provides an incentive for people to go to the market before the busiest hours later in the day. Early birds benefit from the free parking but everyone benefits from spreading the foot and vehicle traffic over more hours of the day.
It's still a very busy place!