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Iomega, an EMC
company and the world’s fastest growing provider of network storage to small and
medium business, today announced the most advanced entry in its lineup of
easy-to-use network storage products with the worldwide launch of the new
Iomega® StorCenter™ ix12-300r
Network Storage array. Incorporating industry-leading enterprise-class EMC®
storage technologies, the StorCenter ix12-300r
is the ideal rackmount storage device for small and medium businesses, as well
as small enterprise locations such as workgroups, departments and
distributed/branch offices that require expandability, reliability and advanced
capability features without the need for a dedicated IT staff.

Easily supporting groups of up to 250
users, the StorCenter ix12-300r
Network Storage array provides up to 24TB*
of networked storage in a 2-rack
unit (2U)
form factor. The StorCenter ix 12-300r
has sophisticated configuration and networking features often only available in
larger enterprise installations, and is ideal for production file (NAS) and
block (SAN) data storage, backup to disk (B2D)
of critical business data, shared storage for virtualized environments including
Microsoft Hyper-V Server 2008 R2
and VMware vSphere™, and application-specific storage such as Microsoft Exchange
Server 2010.

The StorCenter ix12-300r
mounts in an EIA-310
standard equipment rack and starts with 4TB and 8TB
base configurations that can be expanded in four-drive increments of 4TB
or 8TB,
up to a total of 24TB.

“The new
StorCenter ix12-300r
is an exciting network storage array that delivers EMC’s world class enterprise
storage technologies to small businesses and distributed enterprises in the
market segment between the current Iomega and EMC network storage offerings,”
said Jonathan Huberman, president of Iomega and the Consumer and Small Business
Products Division of EMC. “From capacity, expandability and reliability to
network flexibility to support for applications like Microsoft Exchange 2010,
the ix12-300r
retains Iomega’s signature ease-of-use with key features business users expect
and need, including testing and list on EMC’s own EMC Storage Matrix (ESM). The
software capabilities, testing and certification set the ix12-300r
apart from anything else in its category.”

Astrid McClean,
senior technical product manager of the Exchange Product Group at Microsoft
Corp., said, “Microsoft Exchange Server 2010 enables customers to implement
large, low-cost mailboxes, performs well on less expensive disks and supports a
range of storage options across SAN, DAS or even JBOD configurations. The
flexibility, iSCSI connectivity and JBOD capabilities of the new Iomega
StorCenter ix12-300r
make it another cost-effective storage option that complements Exchange 2010
features in many smaller environments.”

“Small and medium-sized businesses share the challenge of
managing the enormous growth of data with large enterprises,” said David Tuhy,
general manager, Intel Storage Group. “Meeting their needs requires easy-to-use
and affordable storage solutions with advanced capabilities. The Intel(r)
architecture dual core processor with Intel(r) Hyper-Threading Technology has
the performance that enables Iomega to deliver data management features suited
for this class of users.”

Bogomil Balkansky,
vice president, product marketing, Virtualization and Cloud Platforms, VMware,
said, “With the Iomega ix12-300r,
SMB customers can virtualize their entire infrastructure – including mission
critical applications like Microsoft Exchange 2010 and SQL – and take full
advantage of VMware’s industry-leading capabilities just like their larger
counterparts. The VMware vSphere™ Essentials offering combined with the Iomega
ix12-300r
lowers cost, simplifies management, and allows for higher performance and better
energy utilization – making it a great building block for deploying
virtualization at SMBs.”

“In terms of
features, capabilities and price point, the new Iomega StorCenter ix12-300r
fits nicely into EMC’s low end network storage offerings,” said Benjamin S. Woo,
Program Vice President of Worldwide Storage Systems Research, IDC. “The product
brings advanced enterprises features to small enterprises that require more data
management sophistication than what had previously been available at the top of
Iomega’s NAS offerings. At the same time the ix12-300r
tops out in features and benefits just below the EMC Clariion line. This is a
cohesive product strategy to address today’s dynamic SMB marketplace.”

The new StorCenter
ix12-300r
utilizes the acclaimed EMC LifeLine™ software, a fully-developed Linux operating
environment and suite of applications that protects data and performs valuable
business tasks above and beyond simple storage. EMC LifeLine software is
designed for cross-platform support of Windows-, Mac-, Linux- and UNIX-based
computers and is HCL certified for the leading virtualized environments,
including VMware vSphere, Microsoft Hyper-V and Citrix XenServer.

The StorCenter ix12-300r
features new advances in the EMC LifeLine software’s provisioning and storage
management capabilities. The ix12 can be configured with different levels
of RAID support: RAID 5
(pre-configured), RAID 6,
RAID1
and RAID 10
(all with automatic RAID rebuild), as well as JBOD (a single volume of storage).
RAID 6
provides dual parity drives for each group of data drives, further ensuring data
integrity should two drives fail. The ix12 supports storage pools, which
enables the drives inside the array to be grouped together by similar size and
data protection mechanism. The ix12
also supports multiple storage pools – for example, an eight-drive RAID 6
group for file and database data and a four-drive RAID10
group for log data. Additionally, the ix12 supports online RAID type migration from
RAID 1
to RAID 5
to RAID 6
to let users tune data protection on the fly. Finally, the ix12
supports online capacity expansion so users can expand their ix12
unit without impacting online operations.

New
StorCenter ix12-300r
Features Bring Advanced Storage Capability to Millions of SMBs

With the launch of
the StorCenter ix12-300r,
Iomega continues its foundation of making sophisticated storage features from
EMC’s enterprise heritage available to millions of customers worldwide. IDC
estimates that there are over 70 million businesses worldwide with
fewer than 100
employees and another
700,000 businesses with 100
and 500
employees. (IDC, Worldwide SMB Taxonomy 2009: Company Size Categories,
Industries, and Technology Sources, Doc # 219332,
July 2009. The StorCenter ix12-300r’s
new system and software functionality features enable SMBs to count on
reliability, performance and data protection features with the deployment
simplicity and flexibility they need at a price they can afford.

With four Gigabit Ethernet connections and a
high-performance Intel Core2Duo
CPU, the StorCenter ix12-300r
can serve as the only shared storage device a small enterprise or remote
workgroup needs in today’s data-intensive marketplace. The ix12-300r
also has three USB 2.0
ports to support an uninterruptible power supply (UPS) to ensure data integrity
in the event of a power failure or to connect external storage capacity with USB
drives for loading and unloading data. Two other new features debuting on the ix12-300r
are 2GB
of main memory to support both I/O workloads and software functionality, and
user replaceable redundant hot-swap fans and power supplies to maximize system
availability.

Key Features of the EMC LifeLine Software

The new StorCenter
ix12-300r
Network Storage array supports the entire LifeLine feature set that makes the ix12
one of the most advanced, innovative and easy-to-use network storage device for
small businesses and distributed enterprises today. Additional new EMC LifeLine
software capabilities announced with the StorCenter ix12-300r
include:

64
bit EMC LifeLine software. In addition to
the SMP support noted above, the ix12 features the first true 64-bit
operating system in its class. LifeLine’s internal expanded addressing
capability supports the ix12’s
increased performance and storage capacity.

Windows DFS
(Distributed File System). The ix12
supports Microsoft’s DFS single file name space capability across multiple
arrays. DFS simplifies both capacity expansion and management with a single
file name as additional arrays are added.

The StorCenter ix12-300r
excels at providing high function shared storage for the most important IT
functions found in small enterprises including production data repository,
backup target and application data store.

Production
Storage. The ix12
provides high performance, easy to use, reliable shared block and file
production storage. The ix12
can simultaneously store, retrieve and manage data for Windows-, Mac- and
Linux-based desktop machines and Windows, Mac, Linux and UNIX servers as a
NAS device using CIFS, NFS, AFP, FTP, http/s, and webDAV and as a SAN or DAS
device using iSCSI.

Backup to
Disk (B2D)
target. The ix12
is a perfect backup target for small businesses looking to improve
performance and reliability of regular backups while simplifying the
hands-on handling required by tape backup solutions. The ix12
has been tested and certified with popular backup applications for small and
medium businesses including Symantec Backup Exec, EMC Retrospect and Acronis
TrueImage and Backup and Recovery 10.

Storage for
server virtualization. All of today’s popular
virtualization platforms and hypervisors take advantage of the capabilities
of shared storage to provide data and application resiliency. The ix12
is certified for VMware vSphere, Microsoft Hyper-V and Citrix XenServer.

Microsoft
Exchange Server 2010. The ix12
enables users to build scale-out environments taking advantage of Exchange
2010 features. The ix12
has completed testing for the Microsoft ESRP initiative and should be listed
under the program later in Q2.

Video
Surveillance. With up to 24TB
of raw capacity, and availability features like redundant hardware and RAID
6,
the ix12
can do dual duty in a SMB with one unit storing data and a companion unit
storing video surveillance images for that business. Compatibility with
select Panasonic cameras increases the ix12’s
flexibility as a video surveillance storage application.

Compatibility

The StorCenter ix12-300r
Network Storage array is compatible with Windows, Mac OS, and Linux and most
UNIX operating systems.

The StorCenter ix12-300r
is certified with industry leading virtualization and backup software, including
VMware vSphere, Windows Server 2008 R2,
Citrix XenServer, Symantec Backup Exec, EMC Retrospect, and Acronis TrueImage
and Backup Server 10.
Additionally, the ix12-300r
is the first Iomega product to be listed on the EMC Support Matrix (ESM).
Listing on the ESM ensures customers that EMC has tested a product against its
own set of real-world test cases so that product will operate in the most
demanding of IT environments.