our chatter

Caster is one of the most professional PR firms I work with. They are responsive, they are flexible and follow up on any questions I may have, and they never waste my time.

Michael H. Sommer, The Gadget Guy / The Travel Guy / FOX News

PR companies are usually faceless, soulless drone-bots programmed to regurgitate corporate patter and aren’t typically something that you look forward to working with. Caster, however, is the definite exception to this rule, as they go out of their way to not only provide all of the necessary information in a timely fashion, but they often predict and supply what I need before I even know that I want or need it. And with the timelines of modern electronic journalism, that doesn’t always mean during a standard 9-to-5 workday. I know that I can count on Caster to help out even if that means an afterhours or weekend phone call, email or Tweet.

John Sciacca, Contributing writer Residential Systems, Sound & Vision

Caster is one of my favorite PR firms to deal with. As a member of the media, their responsiveness, thoroughness, and overall approach is refreshing. I have recommended them to friends and colleagues and would do so again.

Tim Albright, President AVNation TV

I've worked with the Caster staff for many years, and the entire team is great to work with. They are respectful of my time in not sending me too much, over aggressive correspondence, and when they do contact me their PR ideas are concise and in line with CE Pro and Commercial Integrator's audiences. I'll also point out that if I contact them for press materials such as high-res images, quotes, or anything else they always respond quickly and are cognizant of my deadlines.

Robert Archer, Senior Editor Commercial Integrator and CE Pro

“The luxury of dealing with Caster, beyond their suggestions, work ethic etc., if there is something I need, I ask, they deliver. They just get it in all phases!”

Dennis Holzer, executive director, PowerHouse Alliance

As a very small team with an ambitious agenda, we needed a nimble team who could rock social, strategize with us and engage with our partners and that is exactly what we got – the Caster team was ready from day one. They know the smart home industry inside and out and were able to deliver exactly what we needed

Lisa Chesters, Z-Wave Marketing Manager, Sigma Designs

I’ve never met a group of individuals who have such a passion to deliver for their clients—or a firm with as strong of a an aptitude for this industry—as Caster Communications has. No matter the challenge, they kill it, EVERY TIME. Caster has a phenomenal relationship with our trade and consumer journalists, custom integration professionals, and our home automation customers—from high-profile celebrities to your everyday Joe. Kim has built this business with only the best, most professional and trustworthy account representatives. We feel confident knowing that they will always deliver—no matter what we throw at them—and believe me, it’s a lot.

Brad Hintze, Senior Director of Product Marketing, Control4

Every member of the staff at Caster has always been an absolute pleasure to work with. They act with the utmost professional demeanor, and they are always responsive in a timely manner. Their press materials contain all the right information in easy to digest formats, and I know I can always find the latest content on their website. Most importantly to me, in a media landscape where the press is constantly inundated with an overload of information and often hounded by overzealous PR reps who too often don’t respect our time, the Caster team strikes the perfect balance of gentle prodding without the burden of needless reminders or overly repetitive inquiries.

Lindsey Adler, Editor Systems Contractor News

With Caster you get more than just “PR”. Caster brings a lot of industry insight, passion and creative thinking to contribute beyond traditional communications, bringing value to strategy, digital marketing, social, and most importantly getting things done no matter the obstacles.

Caster is one of those rare PR companies that actually knows the industry. They don’t just write press releases. They know what they're talking about, and they understand the needs of specific members of the press -- which reporters need their hands held in matters of technology, and which ones want to dive right into the nitty gritty.

Caster does a fantastic job of representing its clients, which works to both the clients' advantage and mine. They take the time to understand the publications I write for. That's rare these days -- and it makes me much more receptive to their pitches.

Brent Butterworth, Contributor SoundStage! Network

PR firm simply doesn’t adequately describe what they do. They’re combination support line/information center/extended family for me and every consumer electronics journalist I know. I couldn’t imagine doing my job without them.

Skift

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