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Epic Brand

Designer & Artist Marketing Project

Premium denim skinny jeans are everywhere these days. After a few years of bootcut and flare premium denim jeans, the skinny denim jeans have set the stage in the world of premium denim jeans. High end fashion designers are creating them and celebrities are wearing them, creating a deadly marketing combination that is hard to not indulge in. If a girl sees someone like Heidi Klum sporting a pair of premium denim skinny jeans, then they must be cool. With a slim hugging fit from the waist down to the ankle, these premium denim jeans are a big hit across all companies within the fashion industry. Whether you are looking at premium denim like Paige or a traditional brand denim like Abercrombie or Hollister, you will see stretch incorporated into these skinny jeans along with a lot of color variation.

Just because they are called “skinny” jeans doesn’t mean you have to be skinny to wear them. It is all about proportion. If you browse the millions of articles out there on skinny jeans, some will say you should only wear them with boots, others will say you have to wear them with a fitted top and the list goes on. To be perfectly honest, skinny premium denim jeans may be one of the most versatile jeans out there right now and that is most likely why they are so popular amongst everyone, including guys and girls. You can wear them with a pair of flats, heels or boots and make them look great. You can wear them with a fitted top or a looser and baggier top and make them look great. Skinny premium denim jeans are back in full swing but who knows for how long.

History of Skinny Jeans

Skinny Jeans have been a popular denim jean choice ever since the 1950s and 1960s when well known people like James Dean, Marlon Brando and Elvis wore their denim jeans with a tight fit. The heart of Rock ‘n’ Roll took place in the 1970’s and continued the skinny jean legacy. Even though one mainly thinks of bell bottoms and flare jeans when they think of this time period, look a bit further down the road and you will notice that groups like the Sex Pistols and the Ramones were avid wearers of the skinny jeans. There were a few different movements when it came to denim jeans in the 1980’s. Not only were stretch denim jeans invented, but the Rolling Stones kept the the skinny jeans alive within the music industry which always has had a huge impact on fashion in general. Groups like the Rolling Stones also carried the skinny jeans movement through the 90’s even though bootcut jeans were a very popular trend at the time. Some may argue that during the 90’s, the skinny jean was faded out a bit by the bootcut and baggy jean movement but regardless, it is now in full swing and is one of the hottest trends making it one of the most popular premium denim jean choice out there.

ADVERTISERS

We are currently working directly with brands as well as with specialty department stores and online boutiques. Our current line-up includes 7 For All Mankind, True Religion Brand Jeans and Paige Premium Denim to name a few.