After more than five years in business, the Ben & Jerry's "scoop shop" located at 5 S. Main St. in Pittsford has quietly closed its doors.

"Within a one-mile footprint, there were four dedicated ice cream shops, so it was a very competitive environment," said Pittsford Chamber of Commerce President Dale Rehkopf. "We're said to see them go. They were a good partner to the community."

The newest of the four dedicated ice cream shops, the self service frozen yogurt shop, YoTality, opened in town in April and was one of the most read stories on BrightonPittsfordPost.com in 2012.

Ben & Jerry's was not a member of the Pittsford Chamber of Commerce. The nearest remaining "scoop shop" is located on the Rochester Institute of Technology campus.