What’s Klout Up To?

While Klout reigns supreme in terms of measuring social capital, questions abound in terms of their scoring algorithm. So from the site that likes to keep you guessing, today I noticed a new feature: a little bar at the top of my page said “Share Your Insights / Give Feedback.”

Share my insights? Give feedback? If you insist… So I clicked it. Guess what came up? A popularity contest of sorts. Basically, Klout wanted to know who I like better – I mean, who influences more. They then posted 10 pairs of individuals and I had to pick the stronger influencer from each. The pairings were interesting. I especially liked having to choose between President Obama and The Biebs. (Yes I voted for Obama. Again.)

What’s the point? That’s what I was wondering. After submitting my 10 picks, the below screen popped up alerting me that I had reached my limit – and inviting me to come back tomorrow. The screen also said that my answers would be used to tune the Klout algorithm. Hm.

So it seems like Klout is expanding to involve a human element in their secret formula. I wonder how that will affect scores.