disturbing bike safety campaign

Every day, more and more cyclists
are being killed in Brazilian streets. The campaign from Respeite Um Carro a Menos
(meaning: Respect the One Less Car) was created in an effort to increase awareness around
the issue. These vivid creatives clearly display the results of careless
driving with copy associated with each set of handles reading things like
“hunted in the park” or “hunted on the road.”