The Biggest Mistakes that Real Estate Agents Make when Pursuing Leads

Posted Nov 13, 2018

As a real estate agent, one of your primary responsibilities is generating leads. Real estate agents have to constantly pursue and nurture leads to ensure that they are able to continue running a successful operation. Additionally, this helps make sure that real estate agents maintain their image as the premier real estate agent in their area.

However, real estate agents often make the mistake of neglecting this responsibility. It is important that real estate agents continue to efficiently and effectively pursue leads. Here are some of the biggest mistakes real estate agents make in this regard.

Not Valuing Networking

Most real estate agents understand the importance of marketing. Real estate agents are essentially a one-man business. Just like a business, you should make efforts to increase your recognition, trustworthiness, and reliability. A crucial part of this is networking.

Meeting face-to-face with potential leads is a great way to establish a personal connection and nurture leads. However, many real estate agents neglect doing this as it can be very time-consuming and require a lot of effort. Meeting potential clients in person is one of the easiest ways to establish trust and generate new leads.

Neglecting Online Marketing

It’s 2018. If you’re not taking advantage of online marketing, you’re doing something wrong. Search Engine Optimization and local online advertising are great ways to assert yourself as an authority in the real estate industry in your area.

Additionally, advertising services such as Google AdWords can help ensure that people become aware of your services when they search for real estate agents in your area. These tools are a perfect way to passively generate leads as a real estate agent.

Not Setting Goals

It’s is very important that you set realistic goals and expectations as they pertain to your networking efforts. You need to establish goals to ensure that you continue to pursue leads on an ongoing basis.

For example, you should have a clear idea of how many people you want to meet with during any given month. You should also have a goal as to how many new clients you expect to secure during a time period. These goals can help motivate you to continue pursuing networking efforts.

Not Setting Up a Website

Similar to online advertising, setting up a personal website is a great way to increase your online presence. Your real estate website can be a tool to showcase your accomplishments, your accolades, previous clients, and other in important information.

A modern, easy-to-use website can make you seem more reliable and professional to potential clients. By neglecting to set up a personal real estate website, you are giving up the opportunity to generate leads passively through the internet.

Generating and pursuing new leads on an ongoing basis is an important aspect of operating a successful real estate business. Avoiding these mistakes is a great way to consistently and effectively obtain new clients.

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Only real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® may call themselves REALTORS®. All REALTORS® must subscribe to NAR’s strict Code of Ethics, which is based on honesty, professionalism and the protection of the public.

Only real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® may call themselves REALTORS®. All REALTORS® must subscribe to NAR’s strict Code of Ethics, which is based on honesty, professionalism and the protection of the public.