Your use of this website is subject to the following terms and conditions. Please read the following terms and conditions carefully and be sure you understand them.

Information on this site is provided "as is" without warranty of any kind. Information on this website may contain typographical errors, technical inaccuracies or other errors and may be changed at any time without notice. We have a policy of continuous improvement of products and reserves the right to make improvements or changes to products without notice. This website has been prepared solely for informational purposes, and is not an offer to buy any product. We make no representations about websites accessed through this site which are not maintained, controlled or created by us. We do not endorse these websites and are not responsible for their content.

Any user information we collect is considered private and we do not use it or share it except as permitted herein, without the user's permission. We use this personal information to provide the best quality service possible. The following privacy statement summarizes our protection and use of any personal information provided by visitors to the website.

[Privacy Policy

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal data in accordance with our website.

We collect information that your browser sends whenever you visit our site ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address (with replaced last byte), browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages and other statistics. This anonymous data is stored separately from any personal information you may have provided, thereby making it impossible to connect it to any particular person. The data is used for statistical purposes in order to improve our website and services.

Most of our services do not require any form of registration, allowing you to visit our site without telling us who you are. However, some services may require you to provide us with personal data. In these situations, if you choose to withhold any personal data requested by us, it may not be possible for you to gain access to certain parts of the site and for us to respond to your query. We collect personal information from you (e.g. name, address, email address, telephone number, etc.) in accordance with the provisions of German data protection statutes. Information is considered personal if it can be associated exclusively to a specific natural person. The legal framework for data protection may be found in the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). We will not sell, share, or otherwise distribute your personal data to third parties. You may contact us at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.

Cookies

Our website makes use of so-called cookie. This is required to provide automated features. We do not share any information with a third party. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. Due to the functionality provided by our site, the use of cookies is required. If you reject cookies, our site will not perform properly. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Google Analytics

This website uses third party analytical cookies, for which the third party has undertaken to use the cookies only to supply the service, and to keep them separately without cross-referencing them with any other information it may have. In particular, it uses the Google Analytics service, an analytical tool owned by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there. In using Google Analytics our website employs the extension, "_gat._anonymizeIp". In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area. For further information, consult the IP anonymisation section of Google Analytics or visit the web page Security and privacy overview. Google uses this information to analyze your use of our site, to compile reports for us on internet activity and to provide other services relating to website and internet use. Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. Furthermore, Google offers a deactivation add-on for most current browsers that provides you with more control over what data Google can collect on websites you access. The add-on tells the JavaScript (ga.js) used by Google Analytics not to transmit any information about website visits to Google Analytics. However, the browser deactivation add-on offered by Google Analytics does not prevent information from being transmitted to us or to other web analysis services we may engage. You can find additional information on how to install the browser add-on at the following link: https://tools.google.com/dlpage/gaoptout.

You can prevent data collection via Google Analytics by clicking here. An "Opt-out Cookie" shall then be applied to your website which shall prevent any future collection of your data when visiting this website.

Our website uses Google AdSense. Google AdSense is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, for incorporating advertisements. Google-AdSense uses cookies, that are stored to your computer and which provide analysis of the use of our website. Furthermore, Google AdSense uses so-called “web beacons“. Web beacons allow Google to analyze information, such as visitor traffic to our website. This information, along with your IP address and the ad format displayed, is transmitted to Google in the US where it is stored and may be transferred by Google to contracting partners. However, Google does not merge your IP-address with other stored data on you. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Facebook

Our website uses social plugins provided by the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA). The plugins are identifiable by the Facebook logo or the Like-button on our site. For a full list of all Facebook plugins go to: http://developers.facebook.com/docs/plugins/. When you visit one of our pages the plugin establishes a direct connection between your browser and the Facebook server. Thus, Facebook receives the information that you (your IP address) visited our website. If you click the Facebook Like-button while logged in to your facebook account you can link content from our pages to your Facebook profile. This enables Facebook to associate your visit to our pages with your user account. Whenever you click on the Like-button, for example, or enter a comment, this information is transmitted to your personal account on Facebook and stored there. In addition, Facebook is informed of your visit to our website. This occurs regardless of whether you click on a component or not. Please note that we as provider of the pages have no knowledge as to the contents of the submitted data or its use by Facebook. For further information please see Facebook’s privacy policy at http://de-de.facebook.com/policy.php. If you do not want Facebook to associate the data concerning your visit to our website with your member data, please log off Facebook before entering our website.

Twitter

Twitter features are embedded in our web pages. These features are provided through Twitter Inc., Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the Re-Tweet-feature the pages you visited will be linked to your Twitter-account and published to other users. This also involves transferring data to Twitter. Please note that we as providers of the pages have no knowledge as to the contents of the submitted data or its use by Twitter. To the best of our knowledge, Twitter collects the URL of each website accessed as well as the IP address of the user, but does so solely for the purpose of displaying Twitter components. For further information please see Twitter’s privacy policy at http://twitter.com/privacy. You can change your data privacy-settings in your account settings on Twitter via http://twitter.com/account/settings. If you do not want Twitter to associate the data concerning your visit to our website with your member data, please log off Twitter before entering our website.

Newsletter

This website offers electronic newsletter to which you may voluntarily subscribe and unsubscribe at any time. We will not collect any other data. The data thereby collected is used solely for the purpose of receiving our newsletter. No data is transferred to third parties. You may remove yourself from the electronic newsletter's mailing list at any time emailing to info@businessplaninternational.com.

Contact

On our website we offer the opportunity to contact us by email or by using a contact form. In such event, information provided by the user is stored for the purpose of facilitating communications with the user. No data is transferred to third parties. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.

Links

This Privacy Policy applies only to this website, and not to websites owned by third parties. We may provide links to other websites which we believe may be of interest to our visitors. We aim to ensure that such websites are of the highest standard. However, due to the nature of the internet, we cannot guarantee the privacy standards of websites to which we link or be responsible for the contents of sites other than this one, and this Privacy Policy is not intended to be applicable to any third party website.

SWOT analysis is a structured method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

Forecasting

Forecasting is a planning tool that helps management to project the uncertainty of the future, relying mainly on data from the past and present and analysis of trends.

Growth Rate

The amount of increase that a specific variable has gained within a specific period and context.

Risk Analysis

The study of the underlying uncertainty of a given project. Risk analysis refers to the uncertainty of forecasted future cash flows streams, the probability of a project's success or failure, and possible future economic states.

Return on Investment

A performance measure used to evaluate the efficiency of an investment. It can also be used to compare different investments. To calculate ROI, the return of an investment is divided by the cost of the investment.

Balanced Scorecard

A performance metric used in strategic and finance management to identify and improve various internal operations and corresponding external outcomes.

Economic Value Added

A measure of a company's financial performance calculated by deducting cost of capital from its operating profit.