Yogesh Chander Deveshwar, ITC

Whatever its befogged consumers might say, a tobacco company was always going be seen as somehow against the zeitgeist, out of sync with times defined by new age slogans, lo-cal diets and Fitbit. To Y.C. Deveshwar can go the credit of pulling ITC out of its status as a pure cigarette major and transforming it into a diversified food, personal care products and hospitality company over the last three decades.