Momcafe Halifax will host an all-day event for Halifax women in business that is called “What Men Don’t Tell Women in Business.” The May 2nd event will take place at Pier 21 and will offer two sessions, one in the morning and one in the afternoon.

Halifax women in business who attend the morning session will have the privilege of hearing Chris Flett, author of “What Men Don’t Tell Women in Business” give a very special keynote address. During this session Chris will share with participants an authentic Alpha Male’s account of what has happened to business in the last 40 years, what drives Alpha Males in business, and the ways that professional women unknowingly give up their power in business to men. This discussion covers all the things men discuss at the water cooler, in the locker room, and in the board room when women aren’t present. Participants should come prepared for a truthful look inside the Alpha Male’s playbook of business.

The afternoon session will treat Halifax women in business to a “Women’s Leadership Program,” also led by Chris Flett. This half-day session brings to light the three fundamentals for any professional woman looking to advance her career:

1) having a clear big picture and plan for their career

2) understanding how to increase professional value (reputation, quality of contacts, and unique skills & expertise) throughout their career

3) building a powerful business network that produces clients, opportunities, and support.

When participants leave the room, they will have at their disposal some of the most powerful planning tools known to the industry. These tools will be relevant now and throughout their careers. This Momcafe Halifax event is being presented in partnership with RBC, C100 and Rooftight.

The score is based on attitudinal and behavioral questions that were developed from financial fitness data collected in a survey sponsored by Genworth Financial Canada and CACCS. The tool helps people determine how well they are managing their finances and provides useful information that is based on their fitness level. The national online survey of over 1,500 Canadians, including 254 first time buyers and people who intend to buy homes in the next two years, was conducted between January 19 and February 1, 2011 by Environics Research Group.

“Having a firm understanding of what it means to manage your money is so important to peace of mind”, said Henrietta Ross, Chief Executive Officer of CACCS. “It’s quick, easy and free, but so rich in value. Understanding your score and what you can do to improve your situation is very empowering.”

The fitness tool is just one of a series of initiatives provided by Genworth Financial Canada in collaboration with CACCS and was launched as part of their recent Homeownership Education Week events that included live seminars and webinars on various financial topics.

“Providing this financial fitness evaluation is an extension of Genworth’s commitment to helping Canadians get a better understanding of their finances,” said Debbie McPherson, Senior Vice-President, Sales and Marketing of Genworth Financial Canada. “As The Homeownership Company, we help Canadians achieve their homeownership dreams responsibly and providing education is an important first step”.

A recent report by Canada’s Task Force on Financial Literacy concluded urgent action needs to be taken to strengthen financial understanding in Canada. Genworth Financial Canada supports this recommendation and is continuing to work with the CACCS to offer helpful financial resources for Canadians.