Nikon

Our Philosophy
Nikon has always been committed to the study of light and its effects in imaging of all kinds. Our philosophy of “Trustworthyness and Creativity” captures our passion for imaging and our dedication to melding the science and art of working with light.
But today, as we become even more global, we need to be sure we are clearly articulating the value we offer our consumers. To this end, in 2007, we introduced a new rallying cry --”Our Aspirations--Meeting needs. Exceeding Expectations”--which will set our vision as we create the new Nikon.
Throughout our long history in the industry, Nikon Imaging Products, has always been dedicated to expanding the possibilities of imaging through the application of new technologies and new know-how. Today we will raise that dedication to the next level, as we push digital image technology forward, solving problems and creating opportunities for our customers.