We help you find the right customers by analysing your existing customer base to
determine "best customer" profiles. Then we identify similar prospects from our
database of over 40 million consumers.

Greater ROI

Maximise your response rates

Reduce your cost per acquisition

Avoid marketing to non-creditworthy households.

Compliance

Information Capital has been accredited as a DMA Centre of Excellence by the Direct
Marketing Association of South Africa. This guarantees that our data complies with
the DMA Code of Ethics and all relevant laws governing the management and use of
data.

By using us to source customer leads, you are assured of compliance with the latest
legislation (Consumer Protection Act and the Personal Information Protection bill).