Kylie Jenner's Makeup Brand Could Be Worth $1B By 2022

Kylie Jenner may have just turned 20 this Thursday, but her cosmetics label could be on its way to becoming a $1 billion brand by 2022.

The young celebrity started her brand "Kylie Cosmetics" in 2015 under the company Seed Beauty, which also owns the cult favorite brand Colourpop. Less than two years later, Kylie Cosmetics has already made $420 million in retail sales.

That number was disclosed to Women's Wear Daily by Kris Jenner, Kylie Jenner's mother and notorious "momager" to the celebrity family. Prior to that interview, the family had never confirmed the scale of the cosmetics brand.

That makes the brand one of the fastest-growing labels in makeup history. For reference, it took Est e Lauder's Tom Ford Beauty line a decade to hit revenues of $500 million.

Jenner isn't alone in this trend — independent brands are rapidly gaining more and more influence in the makeup industry.

And more recently, Anastasia Beverly Hills has been criticized for the alleged poor quality of its Subculture palette. The product retails for $42, and the company has started sending out refunds for disgruntled customers.