Peace and quiet is hard to find in Manhattan. So Autumn Hruby, designer and founder of the fashion line/literary journal Hesperios, decided to create some for her fans in SoHo, with a new boutique that brings her brand to life.

Hesperios’ first brick-and-mortar location is bright, open, and the epitome of “curated.” It doesn’t just sell clothes, but offers a lifestyle of simple, sophisticated leisure and lounging.

An extension of all things Hesperios, the boutique offers more than just a chance to shop the clothing collection. With an on-site kitchen (offering bread from Norwegian-style bakery Meyers Bageri and a drink menu by Selma Slabiak), it will host a series of dinner and brunch events for guests. The location will also serve as an art gallery.

“Every five weeks we’ll have an artist exhibiting in the space, and everything that they have will be for sale,” Hruby said. “The point is to frequently have activities.”

“We’re going to be building out a writer’s reading shed in the back,” she explained of the outdoor patio space still under construction. “We’re hoping to partner with publishing houses that can stock it with books, and have a window overlooking the maple trees, and just have a space where it can be rented. But people can also hang out there and have tea or bread.”

Photos: Alyson Redding / Courtesy of Hesperios

The shop’s creation was something of a whirlwind. Hruby first established the ready-to-wear line and journal in 2016, then signed the lease for the retail location last summer. While she juggled opening the store and publishing the journal’s third issue, she somehow also found time to design a new collection of cozy knits for men and women, inspired by nature and made from buttery soft wools and cotton.

After reading the journal (two volumes of which are already out), one can easily see the boutique as an extension of Hruby’s unique visual/intellectual concept—feminine, minimalistic and casually sophisticated, with a focus on quiet time to enjoy life’s simple pleasures.