The auto brand MINI, which has been rolling out its Not Normal campaign with a bunch of odd but smart efforts, has recently made quite a traditional addition to its MINI Lifestyle Collection. The range of branded goods that includes apparel, toys, bicycles, bags, luggage, and other lifestyle accessories, is now broadened with a collection of five sophisticated sport watches. The timepieces are said to “continue the brand’s tradition of functionality and ease of use.”

The collection includes the MINI Chronograph Watch in silver and black, MINI Speedometer Watch, MINI Weekdays Watch, and digital MINI Watch. Each of them has some specific features that make the timepiece a perfect accessory for a person who loves active lifestyle. The collection, devoted to MINI’s close ‘friend’ the John Cooper Works company, is inspired by sports motifs such as chequered flags, racing stripes and the Union Jack to highlight the connection between MINI and Great Britain’s visual tradition and history.

The palette of the watches includes the traditional black, white and red with an only exception for the digital MINI Watch model that is customized with a selection of interchangeable clasps available in white, black, red and lime green. Another great feature of this model is the screen, which—when the display is not activated—serves as a mirror. Other styles can boast of the stopwatch function (MINI Chronograph), the iconic MINI speedometer design and two interchangeable NATO stripes (MINI Speedometer), and the days of the week info (MINI Weekdays).

Photo: digital MINI Watch with colored straps (click to enlarge)

The watches are already available in selected MINI stores and online at MINI Shop as part of the MINI Lifestyle Collection that already includes more than 200 items.The prices range from € 69.00 to € 159.00.