America’s Great Outdoors Initiative

Not even the looming shadow of the nation’s worst environmental disaster in two decades could spoil the mood at the America’s Great Outdoors Initiative listening session in Asheville last week.

Recreation, conservation and preservation-minded environmentalists from all over Western North Carolina streamed into the Ferguson Auditorium at Asheville-Buncombe Technical College for a chance to influence federal policy.

Judi Parker, 63, also of Globe –– which is tucked into the middle of the Pisgah National Forest just south of Blowing Rock –– marveled at the crowd of people swarming around her.

“I’m just glad so many people came,” she said.

Nail and Parker were two of more than 500 people who came to participate in a project inaugurated by President Barack Obama in April. Administration officials from the U.S. Fish and Wildlife Service, the U.S. Forest Service, and the Department of Interior –– all of which have a stake in overseeing America’s public lands –– have joined together for a road show to listen to the people their policies impact.

Paul Carlson, executive director of the Land Trust for the Little Tennessee based in Franklin, said the administration’s willingness to send senior officials to the listening sessions showed it was serious about supporting locally-based conservation efforts.

“Those are pretty senior guys and for them to be out there taking that kind of time to listen to us is pretty impressive,” Carlson said.

The group has toured a dozen cities already to meet with stakeholder groups and talk about how the federal government can do a better job expanding access to outdoor recreation and land conservation in everything from city parks to national forests.

Will Shafroth, Deputy Assistant Secretary of Interior, is one of a handful of officials who have been to every city so far. Shafroth said the trip has given him a lift during a trying period.

“It’s invigorating because with the dark cloud of the oil spill in the Gulf, which has been a real drag on our sense of what’s happening, you come into a place like this and it’s just full of energy,” Shafroth said.

The strain of the past months showed on Shafroth’s face, and during his opening remarks he managed to forget where he was, thanking the people of “Asheville, Tennessee” for the turnout.

Asheville Mayor Terry Bellamy handled the slip graciously and led the audience –– which was made up of a wide range of characters from AmeriCorps volunteers to non-profit executive directors to local politicians –– in a rousing call and response that confirmed the real venue for the event.

The value of the listening session as a policy tool may not yet be determined, but its worth as a morale building exercise was evident from the start.

Tom Strickland, Assistant Secretary for Fish and Wildlife and Parks, invoked the legacy of Teddy Roosevelt in his remarks and set the tone for the dialogue later in the day.

“We know now that the solutions are not going to come from Washington, if they ever did,” Strickland said.

The room buzzed as Julie Judkins of the Appalachian Trail Conservancy, a facilitator in the morning’s youth event, offered some feedback direct from the young people to the big bosses.

“Even though we love Smoky [the Bear], maybe it’s time to get him on the iPhone,” Judkins said.

John Jarvis, head of the National Park Service, offered a succinct summation of the aim of the event in his address.

“We need your ideas so we can spread them around to other parts of the country,” Jarvis said.

The listening sessions have been organized to inform a report that will be on President Barack Obama’s desk by November 15. After the hour-long introductory session that included an eight-minute inspirational video invoking the nation’s relationship with its public lands, the participants headed to breakout sessions in classroom settings to discuss their own experiences.

The sessions were organized to record what strategies were working, what challenges organizations were facing, how the federal government could better facilitate change, and what existing tools could be used to create improvements in the system.

Mark Singleton, executive director of Sylva-based American Whitewater, participated in the president’s kickoff conference in Washington, D.C., back in April. Two months later he was telling the facilitator that the government had to work to create better and more accessible options for recreation on public land so the younger generation would grow up with a conservation ethic.

“It’s hard to protect something if you don’t love it,” Singleton said. “There can’t be a disconnect with the younger generation.”

Eric Woolridge, the Wautauga County Tourism and Development Authority’s outdoor recreation planner, hailed the new cooperative model in Boone that uses a local tax on overnight lodging to fund outdoor recreation infrastructure projects.

“The key is that we have a revenue stream, and it always stays there,” Woolridge said.

There were specific asks for cooperation from the Feds, too. A woman from North Georgia wanted to know how to get memorandums of understanding with various agencies to help her youth orienteering program.

Don Walton, a board member with the Friends of the Mountain To Sea Trail, asked that the U.S. Park Service to consider allowing more camping opportunities on land owned by the Blue Ridge Parkway.

While each set of stakeholders had their own pet issues, nearly everyone was urging the Feds to ramp up their contribution to the Land And Water Conservation Fund, which uses revenues from off-shore oil leases to benefit outdoor recreation projects across the country.

Secretary of Interior Ken Salazar authorized $38 million for state projects through the fund this year, but the administration has announced its aim to authorize the full funding level of $900 million for the LWCF by 2014.

Woolridge, Singleton and many other outdoor recreation stakeholders also waned to emphasize that their work isn’t just about playing, it’s about economic development.

“Outdoor recreation and conservation is a legitimate development strategy,” Woolridge said. “In fact, it may be the only development strategy for rural communities.”

For Shafroth, who ran a non-profit in Colorado before taking his job at the Department of Interior, the economic challenges of the moment are an ever-present reality.

“With the shortfalls with resources we have right now and the size of people’s goals… in some cases, there’s a pretty big gulf right now,” Shafroth said.

But more than just dollars and cents, the listening tour is an organizing effort, a way to get conservation-minded people in front of their government to start a long-overdue conversation.

To submit comments online to the America’s Great Outdoors Initiative, visit http://ideas.usda.gov/ago/ideas.nsf or email This email address is being protected from spambots. You need JavaScript enabled to view it..