AP Photo/PeopleIn this cover image released by People magazine, reality TV star Kim Kardashian is shown in her wedding gown on the Sept. 5, 2011 issue of People. Kardashian, 30, married NBA player Kris Humphries, 26, on Saturday, Aug. 20, 2011, near Santa Barbara, Calif. The groom was left off the cover.

Well, it is the bride's special day.

Kim Kardashian married NBA player Kris Humphries on Saturday, August 20th near Santa Barbara, Calif. in a wedding that earned the newlyweds almost $18 million in TV rights, endorsements and photos sold exclusively to People magazine.

The Sept. 5, 2011 issue of the popular magazine features the glowing bride in her wedding dress -- but no picture of the groom, not even a mention of his name.

"It's all about the bride. We wanted her. It's her day, we wanted her on the cover," People's assistant editor Jen Garcia explained, according to Hollywood Reporter.

"We sorted through thousands of pictures," Garcia explained. "He's got a little height on her... It's kind of tough to get them in the [same] shot."

People paid $1.5 million for the exclusive rights to the first wedding photos of the "Keeping Up With The Kardashians" star and the New Jersey Nets forward, who is more than a foot taller than his new bride. "It's 11 pages of insanity. You can't miss it," Garcia added.

But why all the fuss about the couple in the first place?

According to The Washington Post, there were three times as many searches for Kim Kardashian on Yahoo! the day of her wedding than were for Kate Middleton on April 29, the day of the royal wedding.

However, the difference in attention may simply be that while Prince William and Kate's ceremony was covered by nearly every television network, while Kim's wedding hasn't aired on TV yet due to exclusive rights. E! will air a two-part, four-hour special on October 9 and 10 showing footage from the star couple's wedding.

What do you think? Is it unfair that they left Kris Humphries off the cover?