The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer’s attention?

Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or a web page isn’t cutting it anymore, we have to get personal.

In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.

Questions During Podcast

I watched some of the videos on your site. How do you do that?

Does the service read the Facebook API?

How fast can I target users on Facebook based on activity that day?

Can your service read my Facebook location data?

How many pieces are in a modular video?

How have your customers improved their second campaign?

What brought you to SundaySky?

What do you think is the most personalized web experience?

What do you think about a highly complex video platform solving for complexity?

Can I make a sales video with your platform instead of an on-boarding video?

If you didn’t have any responsibilities at home or work, what would you do with your time?