Baebox – a feel good monthly subscription to empower girls

Be strong Be bold Be brave Be unique Believe in yourself Be you

You may have noticed that for the past month or two I have been proudly ‘wearing’ a new badge on my sidebar. It’s Baebox and it is a unique idea created by a lovely friend of mine, Rosie Shelley.
Her genius idea is a monthly subscription box aimed at young girls to promote a healthy and motivating message to make them feel good about themselves and positive about their future.

Rosie chooses the contents to put in the Baebox very carefully from brands who share her vision, she wants the monthly subscription to be powerful. Her idea is to make young girls feel more confident about themselves, be more courageous and bolder in life. To have faith in themselves and trust their instincts. Qualities that can rank low during the delicate transition phase from child to young woman.

The BaeBox ambition is to help circulate the message to tweens and teens that they are just right as they are, that they are not defined by how they look and how society says they should look, that they are unique, they have choices, and they can be whatever they want to be. To empower our daughters. To empower the next generation. — Rosie Shelley

Above you can see for yourself the twins reaction to the unboxing of their first Baebox, I hadn’t told them anything about it as I wanted to capture their reactions. They were very excited and intrigued to the contents. Once I put the camera away I watched them take a closer look at the gifts and re read the quotes. It was an amazing moment to witness from afar.

I am fully aware of the fact that my babies are growing up. They are conscious of how they dress as they’ve heard certain items (vests for example) are for babies. They no longer want white socks for school but are wearing black socks which are for ‘older girls’. I get this, it was similar back in my day but we do hear so often about the pressures on kids to look right, act right and to be right in order to be accepted into the gang.

I am also conscious of the precarious stage in life we are fast approaching, we have a lot of attitude in the house right now from one of the two. She doesn’t even realise she’s doing it, she’s picking it up from her environment and trying it out at home. It’s my job to make sure she stays a ‘nice girl’ throughout this phase, that she remains confident in herself to be able to make her own choices and not following the others like a sheep with no mind of her own. Plus to stop her bossing her sister about.

Tricky one to put across but I personally think Baebox can help me do that.

Don’t you just love the vivid colour scheme chosen for the boxes? This is how you will identify the real box as sadly there are already copycats out there jumping on Rosie’s genius idea and interpreting it badly. Be warned.

What’s included in a Baebox?

September was the first month of the subscription and in it we found

A notebook to write down thoughts and ideas.

A heart tin to keep little things safe.

A yoyo to play with outside.

A special plaque to display in the bedroom.

Positive cards to look at every day.

There was a slo a card with an inspirational message about Katarina Johnson-Thompson which I found very empowering. We read it together and talked about it afterwards.

Baebox doesn’t finish on the day of opening but offers a lot of things to do throughout the month, a plaque to look at every day, inspirational and motivational quotes and a notebook to encourage young ones to write down their thoughts and feelings.

What does Bae mean?

“Bae,” Urban Dictionary says, is an acronym that stands for “before anyone else,” or a shortened version of baby or babe, another word for sweetie, and, mostly unrelated, poop in Danish.