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Il traffico online generato dalla visione di contenuti via web cresce a ritmi inarrestabili. Il comunicato Akamai – Il pubblico e ormai abituato ad accedere a contenuti in streaming per integrare l’esperienza di visione dei propri programmi TV preferiti, ad esempio in occasione di grandi eventi sportivi.
Nel 1999 il brand di lingerie Victoria’s Secret ha organizzato il suo fashion show annuale online.
Alla fine degli anni 90, con il webcast del keynote al MacWorld Expo, Steve Jobs fu un vero “early adopter” della tecnologia streaming online. Nel 2007 lo streaming diventa “fenomeno di massa” e il focus inizia a spostarsi sulla qualita. E’ facile comprendere perche i contenuti online siano diventati, per le emittenti televisive, una priorita: solo nel 2008, gli spettatori della tv tradizionale visionavano contenuti online in gran numero, accedendo a programmi, film e sport dai loro PC e laptop, con una media di visione di 17 minuti.
Tra il 2008 e il 2011 si verificarono cambiamenti importanti sia nella tecnologia dei dispositivi sia nello standard di trasmissione (ad esempio MPEG-4 nello streaming) che portarono a una crescita esponenziale dell’audience.
Il matrimonio tra il Principe William e Kate Middleton nel 2011 registro 2,9 milioni di streaming contemporanei, raggiungendo picchi di traffico pari a 1,3Tbps. Con la crescita del pubblico online e delle aspettative in termini di qualita, e necessario riflettere sulla capacita delle attuali tecnologie di streaming internet di fornire in modo redditizio contenuti 4k in scala a miliardi di consumatori.
Il 73% dei blogger italiani dice di guadagnare con la pubblicita, gli eventi o ricevendo prodotti. I ricavi di Banzai Media (in trattiva con Mondadori) crescono del 20% e valgono 6 milioni di euro nel primo trimestre dell’anno. As we all know Apple CEO Pens 6 Points Blazing Assault On Adobe Flash and about 2 weeks ago, Google announced YouTube Enhance Videos Embed Capability To Support Flash and HTML 5 Players. At first Ambilight looks like an average video player, the kind that loads standard HTML5 video.
This plugin enables HTML5 native playback for users with compatible browsers while offering an elegant degradation to other users through very lightweight Flash players. This WordPress plugin is similar to the Video for Everybody plugin but there are a few differences.
This HTML5 video player is fairly straight forward and offers all of the basic controls you’d expect a video player to have. The html5media project consists of a single, minified Javascript file that is used to detect your browser’s HTML5 video capabilities. This is important for developers or designers who want to make sure that no matter what browser is being used (even IE6), video will be watchable. Kaltura have developed a full HTML5 Video Library (it is being used by Wikipedia) that works in ALL major browsers, including IE, by using a unique ‘fallback’ mechanism – not only for the format of the video that is played, but also for the actual video player version that is used. A base component of the Kaltura library bridges the gap between the few browsers that don’t support HTML5, by falling back to its underlining Flash player. It has been developed with HTML, CSS and jQuery, and with built in support for the jQuery Themeroller, styling is amazingly easy and flexible which will maintain a unified look and feel across all operating systems and browsers. With the onset of HTML5, there is a dramatic paradigm shift in the wake for online media content delivery. Its compatible with IE6, IE7, IE8, Firefox, Safari, Chrome and even works very well with the iPhone and iPad. SublimeVideo is an HTML5 video player that will allow you to easily embed videos in any page, blog or site using the latest modern web standards.
Video JS is a javascript-based video player that uses the HTML5 video functionality built into advanced browsers.
YUI HTML5 Player is a YUI 3 widget that creates a video player using the HTML5 video tag and JavaScript that is based on YUI 3. In this article we’ll explore building a interactive set of controls using a JavaScript UI library (Glow), for playing a video file.
It’s not a open source video player, only a tutorial, but following this tutorial, you can build the HTML5 player for yourself.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader. Octoshape is known for creating efficient transport methods for the delivery of video streams across the internet, using standard media formats and players. The Cambridge, Massachusetts-based cloud services provider has scooped up Octoshape, a supplier of video streaming optimization technology for over-the-top content.
The deal follows up a transaction in March when Akamai bought the DNS technology developer Xerocole.
Akamai constate la necessite, pour les exploitants de services de diffusion de medias, d’inscrire leur strategie dans une logique multi-ecran.

Premier enseignement : les experts, ingenieurs et responsables interroges consomment de la video sur un large eventail de terminaux, aussi bien a des fins personnelles que professionnelles. Sola‘s latest addition this year, Viewer Diagnostics, aims to tell advertisers and video service operators just how well end users are experiencing their video. LAS VEGAS – Brand marketers should spend more time trying to figure out how to engage with consumers as they are viewing live sports events than they do thinking about which devices are providing the viewing experience.
LAS VEGAS – While the convergence of television and digital media requires much desired industry standards for viewing metrics to effectively sell advertising, with such standards will come the need for media companies to address yield curves across platforms.
Who would have thought that something so 1990a€™s as the digital video recorder (DVR) would help to transform politicalA advertising? The leader in addressable television advertising, with some 13 million households, AT&T is using a humorous commercial during the TV Upfront negotiating season to sell the power of addressable while speaking to concerns about its cost and scale. Almost a decade into its work with addressable television, Cablevision Systems Corp has learned that long-tail networks can greatly over index the biggest networks for reaching audiences with particular attributes and that not all households want scented products. With digital technology helping to advance the goal of more precisely targeted television ads, the traditional marketing mix of art and science has become more balanced with regard to the scientific element. SEVILLE — The ad industry has come a long way in the enablement of trading through digital pipes and automated decisions.
With very specific need-based and seasonal consumer targets for its Zicam family of cold and allergy relief products, Matrixx Initiatives puts a portion of its media spend into buys made outside of the traditional big demographic television data blocks. True cross-platform digital video advertising deals can emerge only when agencies change the way they now plan and buy content for their clients, according to Bloomberg Mediaa€™s David Bickford. SEVILLEA — The science and the art of advertising may often be talked about as two separate disciplines. SEVILLE — The ad-tech world has got pretty good at finding the right audiences and executing the right media buys at the right time.
LAS VEGAS a€“ IBM Cloud wants to be right in the middle of everything thata€™s happening in digital video, an aspiration further advanced by this weeka€™s deals with companies like AOL and the Canadian Broadcasting Company, along with the launch of two new live-streaming services. LAS VEGAS a€“ When it comes to pay television and a€?TV Everywhere,a€? the only constant is disruption, one of the latest examples being Facebook Live, which enables anyone to broadcast live video on the social media platform. MIAMI a€“ Recruiting young talent to advertising and media agencies and holding onto them is no longer like a€?catching fish in a barrela€? than it is offering mentoring and coachinga€”things that dona€™t always come with todaya€™s flexible freelance work mode.
MIAMI a€“ Like many things in this age, talent rights compliance trackingA has taken to the cloud to ensure that television commercials increasingly repurposed as video ads deliver payments to all people and entities involved in those ads.
This is in addition to our existing delivery destinations; FTP, Amazon S3, Rackspace CloudFiles, Microsoft Azure, and Aspera. Nel 2014, i Mondiali di Calcio in Brasile hanno stabilito un impressionante record di visualizzazioni di video online, con picchi di traffico pari a 6,9Tbps (6,900,000,000,000 bit di informazioni al secondo!!) registrati da Akamai durante la semi finale tra Olanda e Argentina del 9 luglio. Per promuovere l’evento, ha speso 1,5 milioni di dollari in pubblicita durante il Super Bowl oltre ad altri 4 milioni di dollari in pubblicita sulla carta stampata. Nel 2001, quello stesso webcast stabili il record di streaming con 250mila persone che guardavano le diverse parti della sua presentazione e oltre 35mila spettatori simultanei che, in totale, generavano picchi di traffico pari a 5,3 Gbps. La stessa introduzione di servizi quali BBC iPlayer e Netflix sono stati infatti in parte possibili grazie agli enormi passi avanti compiuti dalla tecnologia in termini di qualita. Gli smartphone Android furono lanciati nel 2008, seguiti poi da tablet e Apple iPad nel 2010: entrambi questi dispositivi contribuirono a far crescere la domanda di contenuti in streaming e quindi a porre le basi per nuove sfide ai broadcast, che si trovarono nella situazione di dover pensare a un modo per offrire i loro contenuti a un sempre maggior numero di dispositivi. Insignificante, pero, se confrontati con il traffico online registrato sulla piattaforma Intelligente di Akamai durante le olimpiadi di Sochi che fu di oltre il 70% superiore rispetto a quello registrato ai Giochi Olimpici di Londra 2012. Per mettere le cose nella giusta prospettiva, la piattaforma intelligente di Akamai oggi gestisce un traffico giornaliero di oltre 25Tbps a livello globale grazie a una rete distribuita di migliaia di server localizzati in oltre 100 paesi. Per le emittenti tradizionali la sfida e quella di riuscire a offrire lo streaming di contenuti video in diretta, in alta qualita e a un pubblico sempre piu vasto.
No matter where you sit in the HTML5 or Flash, Flash has always been the standard for showing video on the web for the most part, however, as more and more mobile or web enabled devices gain traction in the market there will be increased demand for web developers designing sites using video, to build their sites accordingly. For HTML5 playback, it auto-detects and offers different alternatives, or degrades to Flash, and (failing even that) to download links. The player supports fullscreen mode and has a fallback mechanism into a Flash-driven player. The player controls are visible when the video is paused or when the user’s cursor is over the video. Psd sources are available for the progress bar and icons, so you can customize the player to your needs. The JW Player is currently one of the most popular open source video solutions on the web and the new version offers seamless fallback support for JW Player for Flash. It features: playlist and subtitles support, settings panel for enabling or disabling various options such as looping, captions and auto-hiding of controls bar.

Through its integration with popular content management systems, it employs an innovative and intuitive interface that allows any website administrator to completely customize the front end media experience for their users without writing any code!
For well over 6 years, this industry has been dominated by the proprietary Adobe Flash Player, which has been used to deliver high quality media to audiences far and wide.
It solves cross browser and compatibility issues, adds some eye candy to the native players and provides powerful non standard features. If it doesn’t, it will fallback on Quicktime, and if there is no Quicktime installed it will fallback to Flash.
This tutorials gives you a basic understanding of the different options you have with the new video tag in HTML5, and the javascript needed to create some of the typical video controls you’d find in other players. At the time, Akamai said the deal allowed the company to provide better security, speed and reliability in DNS connections.As for the Octoshape buy, it's certainly timely. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center. La diffusion multi-ecran constitue pour eux une preoccupation majeure, au meme titre que la tarification des modeles de services CDN.
En revanche, plus de la moitie des spectateurs (56 %) privilegient le direct TV au streaming sur Internet. En Europe, les tablettes dominent (23 %), devant le desktop (15 %) et le telephone mobile (10 %).
Si 78 % des repondants preferent patienter au demarrage a condition de beneficier ensuite d’une lecture sans interruption, ils sont surtout 33 % a reconnaitre abandonner une video si elle met plus de 5 secondes a se lancer. Then it began offering video distributors Sola analytics tools to track audience behavior and quality of video service. New eMarketer data this week puts a more modest assessment on current levels, pegging UK ad blocking at 14% of internet users in 2015. Integral Ad Science CEOA Scott Knoll says he sees a problem with current implementations of viewability metrics. The primary benefit of using Akamai NetStorage is for customers already using Akamai as their CDN. Nonostante abbia raggiunto l’obiettivo di attirare l’attenzione, per molti spettatori il webcast fu una grande delusione: il sito ando in down e per coloro che riuscirono a connettersi, la qualita fu comunque molto scarsa. E durante la Coppa del Mondo di Calcio in Brasile, dopo soli 6 mesi, il tasso di picco di traffico raddoppio. Molto probabilmente, entro la fine del 2015 questa cifra raddoppiera, come e successo ogni anno durante gli ultimi 15 anni. Le attuali modalita di distribuzione saranno in grado di scalare, a costi contenuti e alla qualita che i consumatori si aspettano?
The plugin automatically grabs the average colour in each area, and spreads it across the bounds of the video.
Besides the general configuration of the plugin itself, it uses for each individual tag the attributes the respective tag has like poster, width, controls, autoplay etc.
It is not necessarily required in order to provide native media but be aware: You will never want to miss this pleasing touch of comfortableness again.
Finally, if all else fails, a placeholder image is shown and the user can download the video using the links provided.
Mobile, measurement and that little matter of creativity, says one execA working at the numbers end of an ad data company. Akamai NetStorage speeds up the global distribution of your content by first uploading to two global network distribution points.
Solo 3 anni dopo, un altro record: il giorno delle elezioni americane 2004, il traffico online registro sulla piattaforma Akamai picchi di 21Gbps. In futuro, ci si aspetta migliaia di Terabite per secondo di contenuti video distribuiti a miliardi di utenti e miliardi di dispositivi nel mondo.
This is not a new concept, as there have been hardware ambilights as well as Flash versions of the same. From there they are rapidly distributed to a network of global endpoints in preparation for delivery to the end-user.Configuring Akamai NetStorage as your destination is easy and can be done through our API and our User Interface.
Neither were any details on whether any of Octoshape's 40 employees would carry on with the brand once the acquisition is complete. Nessuna soluzione da sola potra rispondere a tutte le sfide, ma se l’industry riuscira a lavorare insieme nello sviluppo di nuove tecnologie, sara possibile garantire un futuro brillante al delivery di video online.