Sean "Diddy" Combs Tops 2017 Highest Paid Hip-Hop Artists List

Jay Z to Kendrick Lamar, Kanye West and Nicki Minaj, find out where your favorite artist ranks on the list

Renée Fabian

GRAMMYs

Sep 27, 2017 - 3:43 pm

In what's been called "the world's most popular art form," there's lots of financial opportunity for artists to make it big in hip-hop. This year, some of the most esteemed names in the genre did just that, as reported on Forbes' annual list of the top earning hip-hop acts.

What trends dominate hip-hop today?

Topping the list this year is GRAMMY winner Sean "Diddy" Combs, who brought in $130 million largely thanks to his 2016 Bad Boy Records reunion tour and from selling part of his Sean Jean clothing company.

Coming in second on the list is streaming king Drake with $94 million, thanks to two album releases and tour revenue. He's followed by Tidal owner Jay Z at No. 3 with $42 million, while Dr. Dre sits at No. 4 on the list with $34.5 million. Chance The Rapper, who released his GRAMMY-winning album Coloring Book for free, earned $33 million.

How Hip-Hop And R&B Crushed Their Competition: Can Rock Bounce Back?

Chart success, streaming, GRAMMYs and smashing guitars — how the R&B and hip-hop genres beat rock at its own game

Kathy Iandoli

GRAMMYs

Feb 19, 2018 - 2:20 pm

There was a time in the not so distant past when hip-hop was likened to disco. A flash in the pan genre defined by its hyperbolic expression of sound and style, disco fizzled out in the early '80s once the fashion and sonic trends attached to it expired.

Hip-hop was presumably following in its footsteps, especially when so many break records were layered with disco samples to create the early framework of hip-hop's sound — think the Sugarhill Gang's 1979 hit "Rapper's Delight" (GRAMMY Hall Of Fame, 2014), which sampledChic's 1979 No. 1 smash, "Good Times."

But hip-hop persevered and brought with it an evolution of the R&B genre as well. Combined, the two genres became unstoppable, eclipsing a flimsy stigma of being confined to an "urban" box. Now, four and a half decades since hip-hop's inception, the genre has seemingly taken the music industry over along with R&B, beating rock at its own game. How did we get here?

Theoretically, the move has been gradual, though 2017 marked a quantifiable shift leaning in hip-hop and R&B's favor. First, there are the sales figures: Hip-hop and R&B accounted for 25 percent of music consumption in 2017, with rock trailing at 23 percent. Add to that an uptick in audio streaming in 2017 by 72 percent — with 29 percent of music streamed online being hip-hop and R&B combined, matching rock and pop, which also combined for 29 percent of music streamed online. The two previously gigantic leaders in major genres are now neck-and-neck with the "underdogs" of R&B and hip-hop.

But per Nielsen's 2017 year-end report, eight of the top 10 albums were, in fact, hip-hop or R&B albums, including Drake and Kendrick Lamar for More Life and DAMN., respectively. Meanwhile, Drake and Lamar held down the top two spots on the list of most popular artists based on total consumption (sales and streaming), while Bruno Mars, Eminem, Future, The Weeknd, and Lil Uzi Vert were also among the other artists that proved hip-hop and R&B were the most widely consumed collective genres this past year.

The 60th GRAMMY Awards further punctuated that claim, as artists like Jay-Z and SZA found homes in the General Four categories, with Mars — who earned Record, Album and Song Of The Year — and Lamar sweeping wins across the board.

Watch: Bruno Mars Wins Album Of The Year

Phrases like "the death of rock and roll" have been continually tossed around since this cycle of news arrived. The latest strike against rock came when Coachella announced that for the first time in its 19-year existence there wouldn't be a rock act headlining the festival. The three headliners for the 2018 installment will be Beyoncé, Eminem and The Weeknd.

"I think it speaks to the strength of the music and the strength of the fan base," explains Jeriel Johnson, Executive Director of the Recording Academy Washington, D.C. Chapter. "The fans dictate who shows up on those stages."

While the 2017 tallies may suggest that sales and streams have finally caught up, industry insiders have seen the trends shifting over the last 5 to 10 years.

"Now so, even more than ever, music can be created and put out so much more quickly so when something is happening, urban music is reflecting that really quickly."

"R&B and hip-hop have always had a huge influence and impact on our culture, regardless of the time period — from fashion to slang to our tastes in music [and] cars," says GRAMMY-nominated producer Harvey Mason Jr.

However, with rap artists growing into cross-cultural icons, hip-hop poured into rock and vice versa.

"I immediately think of artists like Run-DMC, Lil Wayne, Jay-Z, Kanye West, and Kid Cudi. These are a few of the pioneers who helped lay down the foundation for artists like Post Malone, Lil Uzi, [the late] Lil Peep, and Lil Pump to become the new generation of artists to continue the push forward the borders of hip-hop," explains Matthew Bernal manager of media for Republic Records. "From their trend-setting fashion, genre-bending sounds and riot-like live performances, millennials grew up watching these icons and the influence is clear in their music today."

Artists such as Rae Sremmurd, who released the groundbreaking "Black Beatles" with Gucci Mane in 2016, extended that aesthetic — the music video for the hit single showed the duo breaking TV sets with electric guitars.

Behind the song: Post Malone's "Congratulations"

"Post Malone's 'Rockstar,' which was the No. 1 song on the Billboard Hot 100 for eight consecutive weeks last year, is a strong indication of how today's hip-hop artists view themselves: as rock stars," continues Bernal.

"Urban culture is the new rock," adds GRAMMY-winning producer Rodney "Darkchild" Jerkins. "[In] every era there's a change that takes place, and right now Migos, Kendrick Lamar — they're the new rock stars."

"I feel like it was bound to happen," says Nicole Johnson, industry relations at music streaming service Pandora. "Back in the day, rock and roll was started by an urban genre and urban people. But then it became 'sex, drugs, and rock and roll' and, now, isn't that what these hip-hop [artists] are now talking about? Here are rappers just living their best lives, being themselves, tattooing their faces if they feel like it, wearing dresses on the cover of their album if they feel like it. It's all about self-expression."

Johnson adds that Pandora's Next Big Sound has been driven by hip-hop and R&B as of late, leading to the service's launch of the weekly urban station, The Sauce. "There are now so many [sub]genres within hip-hop, of course, it's gonna take over.”

But in the wake of hip-hop and R&B's takeover, so was the digital boom. Urban music jumped onboard streaming services early, with platforms like SoundCloud birthing its own scene, SoundCloud rap, which has given way to artists such as Chance The Rapper and Rico Nasty who have equally dominated the space as other hip-hop artists.

"I think R&B/hip-hop is benefitting from changes in technology," says Mason, underscoring how today's fast turnaround in music creation has placed hip-hop and R&B at a unique vantage point, especially when it comes to topical music. "R&B and hip-hop really seem to have their ear to the ground culturally and in society with everything our country is going through.

"It just seems to be such a transparent outlet for people with feelings and opinions, and now so, even more than ever, music can be created and put out so much more quickly so when something is happening, urban music is reflecting that really quickly."

So where will we go from here? Is rock really fading away? And, if so, can it come back? While the cyclical nature of music would reflect an inevitable return, perhaps rock will have to once again evolve the way hip-hop and R&B had to in order to rise up.

"It'll rebound in a different kind of way, I believe," says Jerkins. "Someone will come along and do it in a newer and cooler way. But right now? Hip-hop, R&B — that's pop. Because pop music is anything that's popular."

(Kathy Iandolihas penned pieces for Pitchfork, VICE, Maxim, O, Cosmopolitan, The Village Voice, Rolling Stone, Billboard, and more. She co-authored the book Commissary Kitchen with Mobb Deep's late Albert "Prodigy" Johnson, and is a professor of music business at select universities throughout New York and New Jersey.)

Photos: Getty Images/WireImage.com

Poll

Vote: Most Influential Rap Track Of The 2000sdrake-jay-z-most-influential-rap-track-2000s

Drake To Jay Z: Most Influential Rap Track Of The 2000s?

Vote on your pick for most influential rap track of the 2000s as curated from Shea Serrano's 'The Rap Yearbook'

Renée Fabian

GRAMMYs

Aug 1, 2017 - 9:30 am

GRAMMY.com

AMC will be turning Shea Serrano's groundbreaking The Rap Yearbook into a TV miniseries. The book (and series) features Serrano's take on the most influential hip-hop recording from each year since 1979. In the process, he deconstructs the genre, showing its evolution and growth over the years. Now it's your chance to weigh in on which hip-hop track from the 2000s — as designated in Serrano's book — is most influential. Vote now!

Polls

What is the most influential hip-hop record of the 2000s?

Choices

Jay Z feat. UGK, "Big Pimpin'" (2000)

Jay Z, "Takeover" (2001)

Nas, "Ether" (2001)

The Clipse, "Grindin'" (2002)

50 Cent, "In Da Club" (2003)

Mike Jones feat. Slim Thug and Paul Wall, "Still Tippin'" (2004)

Kanye West feat. Jamie Foxx, "Gold Digger" (2005)

Rick Ross, "Hustlin'" (2006)

UGK feat. Outkast, "International Players Anthem" (2007)

Lil Wayne, "A Milli" (2008)

Drake, "Best I Ever Had" (2009)

Aretha Franklin

Photo: Bobby Bank/WireImage.com

News

week-music-aretha-franklin-still-commands-respect

The Week In Music: Aretha Franklin Still Commands Respect

Let's face it, trying to talk a parking officer out of giving you a parking ticket is akin to trying to solve a Rubik's Cube while blindfolded. The next time you're unceremoniously served with a parking ticket, instead of giving the officer a piece of your mind, you might try an alternate tactic: singing. While dining at Neely's Barbecue Parlor in New York, Aretha Franklin saw a meter maid writing a ticket and made a beeline outside and ultimately got out of the ticket by breaking into song and signing an autograph. While there's no word on which song the Queen of Soul serenaded the officer with, our money is on "Think." While this situation can be seen as the latest example of preferential treatment for celebrities, it nevertheless gives hope to those encountering similar parking predicaments in the future. Of course, singing Cee Lo Green's "F*** You" to an officer may get you a date in the slammer, so we advise you to choose your song carefully.

It's become somewhat commonplace for artists to equate themselves to figures of the past (and present). The trend dates back at least to the late '60s when John Lennon made the notorious comment that the Beatles were "bigger than Jesus." More recently, in 2010 teen pop sensation Justin Bieber compared himself to the late grunge rocker Kurt Cobain, and earlier this year Foo Fighters' Dave Grohl intimated he was the Jon Bon Jovi of this generation. Now, Kanye West has played the comparison game, with an angle toward Germany's most controversial figure. "I walk through the hotel and I walk down the street and people look at me like I'm f***ing insane, like I'm Hitler," the rapper exclaimed during a concert in England on Aug. 6. "One day the light will shine through and one day people will understand everything I ever did." Kanye may not be bigger than Jesus, but now he sounds like him.

From sports players and stocks to cars and gold, trading is a part of life. But for married folks, are trade-ins possible? Recording artists Flavor Flav and Dee Snider are about to find out as they are among the celebrities signed on to participate in ABC's new series "Celebrity Wife Swap." The program is a spin-off of the network's "Wife Swap" series, and as the title suggests the duo will essentially swap spouses. Snider, who made a name for himself as the frontman of '80s metal band Twisted Sister, has been married for 30 years to wife Suzette, with whom he has four kids. Meanwhile, Flav married his current wife Liz during an episode of his VH1 show "Flavor Of Love" in 2008. Will Flav and his golden teeth be able to bring enough charm and metal machismo to wow Mrs. Snider? And will the makeup-wearing rocker Snider be able to find some rhythm with a hip-hop artist's fine maiden?

It's no secret that Ke$ha and Alice Cooper have a little something going on. And by "something" we mean a relationship that's become quite affectionate. When Cooper joined Ke$ha onstage at an Oslo, Norway, concert in July, the edgy pop songstress thanked the rocker with a tweet in which she referred to him as "dad." But the pair is taking their relationship to a whole different (read: satanic) level as Cooper is casting the dollar-sign darling as the devil on his new concept album Welcome 2 My Nightmare. The duo has collaborated on the track "What Baby Wants" and, according to the rocker, the pop songstress wrote "the most disgusting lyrics" for the tune. Too disgusting for the devil? We doubt it. For Cooper, the expectations are high for Ke$ha. "You watch, she's gonna end up being a rock singer, not a disco singer," said Cooper. "She wants to be Robert Plant, and she's a big tall American girl and she [can] really do it." Cooper's album is due Sept. 13, but listeners beware — spinning the disc may invoke the spirit of the devilish Ke$ha to pay you a visit in the form of your worst nightmare.

It's time for the name game. Of course, everyone knows you can't become a star using your given name. You need a name that sounds like, well, a star. We'll provide the artist's real name, and you guess the star who gave it up for fame and fortune, according to Toofab.com. If you're able to guess them all (without looking…), you just may be fit to rock and roll all night with Chaim Witz.

There were very few surprises in Forbes' Cash Kings 2011 list of top-earning hip-hop artists. Namely, who's on top, the list's testosterone level and the boasting, even from those who didn't finish No. 1. The former honor went to Jay-Z for the fourth time in the last five years. Familiar names rounded out the top 10, including Sean Diddy Combs at No. 2, Jay-Z's Watch The Throne partner Kanye West at No. 3, followed by Lil Wayne, Cash Money Records head Bryan "Birdman" Williams, Eminem, Snoop Dogg, Dr. Dre, Akon, and Ludacris. The first, and only, woman, Nicki Minaj, checked in at No. 15. But in true hip-hop fashion, everyone was claiming victory. "If we ain't number one now, we'll be there soon," Birdman told Forbes. Fifteenth-place finisher Swizz Beatz (tied with Minaj) wrote in an email, "I will be #1 next year." As a breath of fresh air, checking in at No. 11, Wiz Khalifa seemed almost humbled by the whole thing. "I'm one of them?" he responded. "That's what's up!"

We're only 18 years into the 21st century, so it may seem like an odd time to curate a list commemorating a century's worth of songs, since we still have decades to go before we reach the turn of the next century. Yet given the sheer volume of music already released, it seems rather prudent to get to work now.

To curate the list, Rolling Stone let artists, producers, critics, and industry experts weigh in on their top picks before culling the information into one inclusive list. The result captures a wide range of genres and a diverse group of artists. But we'll cut to the chase. Here's the short version so you don't have to scroll.

Topping the list — so far — is "Crazy In Love" by the incomparable Beyoncé, featuring Jay-Z. Currently in the midst of a joint tour as the Carters, their ranking at the top of the list should not surprise anyone who's seen them live. The single also earned two wins at the 46th GRAMMY Awards for Best Rap/Sung Collaboration and Best R&B Song.

Rounding out the Top 5 are M.I.A.'s GRAMMY-nominated "Paper Planes" at No. 2, the White Stripes' GRAMMY-winning "Seven Nation Army" at No. 3, Outkast's GRAMMY-winning "Hey Ya!" at No. 4, and Jay-Z's GRAMMY-winning "99 Problems" at No. 5. Having fun? I am. Let's keep going. Yeah Yeah Yeahs notch No. 6 with "Maps," Kanye West with Pusha T takes No. 7 with "Runaway," Adele lands at No. 8 with "Rolling In The Deep," Lorde locks in No. 9 with "Royals," and the Strokes' "Last Night" wraps up the Top 10.

Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.