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At last we have a book that discusses the sales function honestly and introspectively. Written very engagingly, it should form a part of orientation programmes for newcomers to the profession and for students of sales management.

Rama Bijapurkar,

Roshan has been there and done that. The authenticity and reality comes alive. This book can be read at two levels. Firstly a serious analysis of sales processes and best practices. But it can also be read as a fun fact-filled novel of the life of the Indian salesperson. The rooming and boarding in small town India, the wholesale mandis in the metro towns, they all come alive and real. A great read.

Kurush Grant,

Roshan Joseph has a unique style of presenting great concepts and ideas in an uncomplicated and practical manner. Salespeople Don’t Lie is an easy-read from start to finish and it will change the negative perception about the generic image of a salesperson, using real-life examples. It helps us to recognize the dignity and intricacies of a sales professional and the art of selling, in the right perspective. A must-read for all who like sales!

K.G. Ramani

I have spent most of my working life in sales of one kind or another, the last 30 with the Coca-Cola Company in sales in countries from the UK, Europe, the Middle East and the Far East. This book is well and skilfully written, and I could easily relate to the contents. The book should, in my view, help all salespeople think about how they may improve their results if they go about their business as Mr Joseph suggests.

Ben J. H. Knight,

Roshan Joseph, who spent most of his professional career in sales and marketing, and now as a life coach for thousands of young or old salespeople, demystifies the common belief that ‘selling’ is another word for ‘lying’. Unbelievable as it may seem, the need for honesty integrates most effectively with the contemporary business environment. A must-read for today’s sales leadership.

Suvamoy Saha,

A thoroughly enjoyable read! Roshan has successfully charted the course to becoming an effective and truthful salesperson. The book is dotted with real-life examples, which give the reader a perspective on practical on-ground situations from various industries. It is heartening to note that salespeople can build businesses resting on skills acquired from this book. A must-read for both entry-level and middle management.

Saugata Mitra,

Move over from ad hoc selling to professional selling and create real value for yourcompany! Salespeople Don’t Lie is a gem of a book from a true practitioner with real-life sales experience of over four decades. It lucidly weaves through innumerable sales situations with deep insight of what works and what is false. A must-read for any sales professional interested in genuinely furthering his sales career.

Sanjeev Vohra,

Margin and market share desperation and lack of discipline and systems in sales have made sales processes an act of compromise. With a rich tapestry of relevant and relatable examples, Roshan showcases how sales is more than just selling and makes you introspect about how you are positioning yourself and your business to customers and create a sustainable sales system.

Dr Harsha Guduru Head,

Roshan is not only one of those doyens of sales and marketing professionals who have seen and done it all, but he is also a great storyteller—the best way to drive home the truth to salespeople who are basically simple people at heart. He does that extremely well in these pages from the perspective of a professional who has seen the world of selling transform over the decades.

Sandip Ranjan Ghose

At last we have a book that discusses the sales function honestly and introspectively. Written very engagingly, it should form a part of orientation programmes for newcomers to the profession and for students of sales management.’

Rama Bijapurkar,

How salesman be a profession that dies good for customers and adds value to their lives.

BUSINESS LINE, 25 Jun 2018

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