Branding & Digital Agency London

Fleabag Key Art

BriefWe were asked to create key art for the new comedy Fleabag. The ‘hilarious and hurtful’ comedy is a dry-witted glimpse into a modern woman’s life. We were provided stills from the show and limited photography to work with.

First conceptWe played with the ‘glimpse into the modern female’s mind’ idea by creating an image of the contents of her mind spilling out.

Second conceptThe producer felt this image conveyed the feel of the show, however it was a low quality still.
We embraced the grittiness of the low res image and worked light into it to
create the close up head shot.