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PRESENTATION ON OBJECTIVES OF BUSINESS:

PRESENTER ASHWANI KUMAR PRESENTATION ON OBJECTIVES OF BUSINESS

BUSINESS:

DEFINITION Business refers to those activities which are connected with production or purchase ,marketing and sales of goods or supply of service with main motive of earning profit. OR URWICK and HUNT: "Business is any enterprise which makes, distributes or provides any article or service which other members of the community need and are able and willing to pay for.“ BUSINESS

BUSINESS OBJECTIVES:

INTRODUCTION Every business unit is established in order to attain certain well-defined objectives. Attainment of these objectives is the only way an organization can justify its setting-up and existence . It is very important that every business unit decides and pursues a set of well-defined business objectives. DEFINATION McFarland : "Objectives are the goals, aims or purposes that organization wish to achieve over varying period of time". BUSINESS OBJECTIVES

FEATURES:

Multiplicity of objectives Hierarchy of Objectives Measurable Different types Flexible FEATURES

TYPES OF OBJECTIVE OF BUSINESS:

ECONOMIC OBJECTIVE SOCIAL OBJECTIVE HUMAN OBJECTIVE NATIONAL OBJECTIVE TYPES OF OBJECTIVE OF BUSINESS