Players

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by William Roberts, Jr, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Nuts, seeds, and trail mix benefit from a relatively healthy, not to mention natural, reputation. Brands leveraging such a reputation should be well-positioned to capitalize on increasing consumer interest in snacking and on healthier snack options, in particular. The challenge for the category will be in offering options that not only meet those demands, but which do so at a price point which consumers consider reasonable. Consumers appear to regard the category as akin to commodities and, as such, place significant emphasis on price in their product choice, far more than brand or even organic positioning.William Roberts, JrSenior Food & Drink Analyst

Definition

This Report covers the following segments:

Snack nuts

Sunflower/pumpkin seeds

Nutritional snacks/trail mixes

Excluded from the scope of this Report are nuts and dried fruit that
are coated in yogurt or chocolate. Also excluded from this Report
are nuts and dried fruit sold by weight/in bulk.

What you need to know

Nuts, seeds, and trail mix benefit from a relatively healthy, not to
mention natural, reputation. Brands leveraging such a reputation
should be well-positioned to capitalize on increasing consumer
interest in snacking and on healthier snack options, in particular.
The challenge for the category will be in offering options that not
only meet those demands, but which do so at a price point which
consumers consider reasonable. Consumers appear to regard the
category as akin to commodities and, as such, place significant
emphasis on price in their product choice, far more than brand or
even organic positioning.

What's included

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Table of contents

Overview

What you need to know

Definition

Executive Summary

The issues

Increasing usage should counter flat sales growth

Figure 1: Total US sales and fan chart forecast of nuts, seeds, and trail mix, at current prices, 2013-23