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I started out giving stickers away. After races there were half used sheets everywhere. When I went to restock it took a chunk out of my parts budget (I try to keep my prices very fair and competitive.)

I charge a quarter a sheet. I don't have any left behind. No mess of unused stickers.
When I have a big race visiting Kiel when Midsouth came, I give the stickers on those days because they are Paying more to race.

So, I don't make a bunch of money on them but.....I don't run out every week nor do I throw away half used cards.