Bleach is considered a rather old-fashioned product by many German consumers. The few who use bleach on a regular basis mostly stick with brands and products they have used for years, which leaves very little room for new launches or emerging brands. Nevertheless, bleach recorded positive volume and current value growth in 2017, largely as a result of strong demand for highly effective products to kill germs and achieve a high level of cleanliness. Another factor temporarily halting the decline...

Euromonitor International's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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BLEACH IN GERMANY

Euromonitor International

February 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bleach Not Finished Yet

Demand for Greater Convenience Makes Multi-purpose Products the Most Popular

Competitive Landscape

No Major Changes in the Competitive Landscape

Interchangeability of Products Provides A Strong Base for Private Label