You are here

Marketing Bachelor's Degree

Attain the marketing skills and business acumen vital to today's ever-expanding global business environment by pursuing a bachelor's degree in marketing.

Fueled by increasing globalization and the developing role of the Internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.

With a bachelor's degree in marketing from UMUC, you'll be equipped to pursue a broad spectrum of positions, such as marketing manager, marketing research analyst, sales manager, and more in private and public corporations, marketing agencies, or entrepreneurial endeavors.

Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers

Act with personal and professional integrity in the global marketplace of employers, peers, and customers

Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers

Coursework Examples

In past projects, students have had the opportunity to

Prepare an integrated marketing communications plan

Submit a strategic marketing plan for an established business

Select a target market for a specific product, apply consumer data to identify market segments, and develop a marketing mix strategy for those segments

Analyze a real-world marketing situation as presented in a case study

Defend and support marketing recommendations in a formal written document

Degree Requirements

A degree with a major in marketing requires the successful completion of 120 credits of coursework, including 36 credits for the major; 41 credits in general education requirements; and 43 credits in the minor, electives, and other degree requirements. At least 18 credits in the major must be earned in upper-level courses (numbered 300 or above). See overall degree requirements.

Minor and Elective Courses (43 Credits)

General Education Courses (41 Credits)

Since some recommended courses fulfill more than one requirement, substituting courses for those listed may require you to take additional courses to meet degree requirements. Consult an advisor whenever taking advantage of other options. See information on alternate courses (where allowable) to fulfill general education requirements (in communications, arts and humanities, behavioral and social sciences, biological and physical sciences, mathematics, and interdisciplinary issues).

Request Info

Our helpful representatives in your military community can assist you in choosing an academic program to fit your career goals, estimate your transfer credits, and develop a plan for reaching your educational goal.

Have a helpful representative in your military community contact you.If you’re a current student, please contact your on-site advisor.

First name *

Last name *

E-mail address *

Phone number

Location *

U.S. military affiliation

Academic area of interest

Degree of interest *

Certificates/Associate's

Undergraduate/Bachelor's

Graduate/Master's

Not Sure

By submitting this form, you are giving your express written consent without obligation for UMUC to contact you regarding our educational programs and services using e-mail, phone, or text, including automated technology for calls and periodic texts to any mobile number you provide. For more details, including information on how to opt out, read our privacy policy.

Degree at a Glance

Degree

Bachelor of Arts

Academic Area

Business & Management

Program Format

Select classes are available in on-site and hybrid formats. Available entirely online.