Oscars Marketing

… While the Academy Awards may not have produced many memorable brand moments, short of a few tweets recreating last year’s epic selfie, they did offer some lessons brands can use to stay relevant and visible in a noisy, ever-moving market. The Sound Of Marketing Lady Gaga’s amazing tribute to Julie Andrews and The Sound Of Music stole the show…

Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly making it all about themselves—instead of throwing shade on celebs.