Mini Club / Massive Success

We organised a preview for media and social influencers (and their kids!) to view the ‘Fearne by Fearne Cotton’ range alongside other items from the Boots Mini Club Autumn/Winter collection. Fearne was on hand to introduce her collection and talk about the inspiration behind it.

The event helped secured editorial and social coverage to raise awareness of the range including 98 pieces of social coverage generated on the day itself with a reach of 11.9 million. Fearne’s Mini Club Facebook takeover activity also saw 89,000 views of the campaign video.