INSPIRATION:The font of inspiration for this design was the unique proprieties of the recipes and beer styles produced by 9three, this inspired the product naming and colors, the patterns came from an early concept of a target and were adapted for each beer with its own symbolism. As inspiration for the whole project the Phi rectangle harmonic decompositions from Matila Ghyka were used trying to give the bottles a natural harmony, this resulted in a proportional and balanced work.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:The goal on this design was to be catch the eye on the fist glimpse, and for that, bold colors and the patterns flowing from the beer names were used to draw attention to the labels. Trying to keep the design away from the usual beer the branding was applied on a stripe at the bottom of the label to create a unique and distinctive look. On this project the golden ratio was used as a base on all steps, the label sizes follow the ratio and are based on the bottles hight, creating smaller segments within the ratio and defining the labels on the body and neck of the bottle.

OPERATION / FLOW / INTERACTION:The colorful labels and product naming encourage the consumers to try something new, while the patterns draw the attention to the naming so the consumer will remember the 9three brews with ease.

PROJECT DURATION AND LOCATION:The project was started in May 2017 and completed in June 2017 in Brazil.

FITS BEST INTO CATEGORY:Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:Glass bottles

SPECIFICATIONS / TECHNICAL PROPERTIES:300ml and 500ml glass bottles

TAGS:Beer, craft, brand, label, ales, new brews, 9three

RESEARCH ABSTRACT:With the craft beer market growing there was the chance to create a different product interaction compared to the usual beer market and established brands. We had to distinguish our product from all others by applying a unique, pure and impactful visual appearance which represents the vision of 9three Brewing.

CHALLENGE: 9three Brewing Co. makes craft beer with passion and its main objective is to bottle quality and beauty with a contemporary view of what a beer should be, so for this vision come true the design had to be catchy, unique and represent this unusual approach to beer making.

PROFILE:Funded in 2017 9three is a homemade craft beer, created to make quality and beauty meet, with a contemporary view of what a beer should be, so for this vision come true the labels design is catchy, and the beer has it's unique flavors, making 9three and the beer experience special as it should be.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Felipe Saraiva is also kept secret. This information will also be available later.

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