Aerohive Partners With Euclid to Become the Cloud-Managed Wi-Fi Vendor of Choice for Retailers

Aerohive
Networks™, the
leader in controller-less Wi-Fi and cloud-enabled enterprise networking,
today announced its partnership with Euclid,
the leading retail analytics company, to provide brick-and-mortar
retailers with actionable shopper insights to drive better business
decisions and enhance the customer experience. With this new
integration, retailers can now harness the power of Aerohive (News - Alert) Wi-Fi and
Euclid's unique-visitor-based analytics to discover what really drives
shopper traffic, engagement and customer loyalty.

News Facts

Although online retailers have been leveraging online shopper
analytics for years to better engage with their customers, there has
been an unfulfilled gap for brick-and-mortar shops looking to track
in-store customer behavior. Aerohive's partnership with Euclid now
fills this need, allowing savvy retailers to stay ahead of the curve
by measuring in-store behavior to improve the shopper experience.

The integration with Aerohive is unique from all other Wi-Fi solutions
in that there is no need for a controller, dramatically saving
retailer costs and speeding deployment (hours vs. weeks).

With this new integration, brick-and-mortar retailers now have the
power to tap into a wealth of consumer insights by measuring the
activity of all shoppers carrying a Wi-Fi enabled smartphone. Every
Aerohive Access Point (News - Alert) (AP) will have Euclid sensor technology built
in, enabling retailers to understand consumer behavior through these
intelligent APs.

Aerohive customers receive a core set of Euclid's retail analytics for
free and can upgrade to a premium analytics solution for more robust
reporting and historical analysis. Customers can simply turn on the
analytics function in their Wi-Fi management console at any time.
Shopper traffic and engagement reports can be accessed via HiveManager
Online™, Aerohive's enterprise-class
network management system, which is delivered as a cloud-enabled
service for Aerohive APs and routers.The premium Euclid Analytics
upgrade includes the ability to segment statistics by groups of
stores, advanced loyalty and engagement metrics, and more.

An industry first, with working demos now, this integrated solution
provides retailers, malls and other venues access to data that will
optimize the performance of their marketing, merchandising and
operations and ultimately, compete more effectively with online
retailers.

For a demo of Aerohive's and Euclid's integrated solution, come by
Aerohive's booth #2477 at the National
Retail Federation BIG Show taking place January 14-15 at the Jacob
K. Javits Convention Center in New York City.

Pricing and Availability

In March 2013, Aerohive will offer Euclid sensor functionality and a
core set of retail analytics at no charge as part of a free software
upgrade to the HiveOS™ network operating system and HiveManager™
network management system.

For more in-depth insights, Aerohive customers can simply contact
Euclid to upgrade to the premium Euclid Analytics dashboard.
Enhancements include the ability to segment statistics by groups of
stores, extended historical data, and advanced loyalty and engagement
metrics. Euclid customers can also install Aerohive APs to enhance
their stores with Wi-Fi access and Euclid sensor functionality in a
single device.

Comments

"We at the Hub Group are extremely excited about the integration of
Aerohive's leading Wi-Fi infrastructure solutions and Euclid's
innovative retail presence technology," said Tony Shooter, director, Hub
Group. "As a happy Aerohive customer continuing to lead the way
delivering the shopping experience of the future, having these two
capabilities integrated together is a perfect fit."

"As the retail vertical is increasingly integrating Wi-Fi into their
environments, reliable and powerful wireless networks like Aerohive's
are needed to support heavy mobile traffic from shoppers," said Zeus
Kerravala, principal analyst, ZK Research. "Aerohive is providing a much
needed solution for brick-and-mortar retailers by integrating Euclid's
sensor technology into their APs, enabling them to collect invaluable
customer data from smart devices without any additional hardware or
software. This new integration moves the needle in the networking space
to next-generation, intelligent Wi-Fi that will empower the retail
industry."

"Aerohive's unique combination of cloud-managed, controller-less Wi-Fi
with integrated security and PCI reporting have made Aerohive the best
choice for retailers around the world," said Bill Hoppin, vice president
of business development, Aerohive Networks (News - Alert). "We look to continue the
innovation for retailers with an industry first, integrated analytics
solution with Euclid that offers free and advanced versions allowing
retailers to understand what's truly engaging their customers."

"Euclid's partnership with Aerohive makes it dramatically easier to get
the big picture about what's happening in your stores," said Will Smith,
chief executive officer, Euclid. "We're excited to give retailers a much
faster and more convenient way to experience our breakthrough shopper
analytics."

About Euclid

Euclid is a venture-backed startup based in Palo Alto, CA (News - Alert) that delivers
actionable shopper insights to brick and mortar retailers-think Google
Analytics for offline retail. Providing real-world metrics like
Engagement Rate, Visit Duration, and Visit Frequency, Euclid helps
retailers optimize the performance of their marketing, merchandising,
and operations. With simple setup and an easy-to-use web dashboard,
national chains and local boutiques alike can boost traffic, engagement,
loyalty, and revenue. Built on a commitment to protecting individual
privacy, Euclid's technology provides only aggregated, anonymous
insights. Euclid is redefining retail decision-making, from the
stockroom to the boardroom. Visit euclidanalytics.com
for more information.

About Aerohive Networks

People want to work anywhere; on any device, and IT needs to enable them
-- without drowning in complexity or compromising on security,
performance, reliability or cost. Aerohive's mission is to Simpli-Fi
these enterprise access networks with a cloud-enabled, self-organizing,
service-aware, identity-based infrastructure that includes innovative
Wi-Fi, VPN, branch routing and switching solutions.

Aerohive was founded in 2006 and is headquartered in Sunnyvale, Calif. Investors
include Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners,
Northern Light Venture Capital, New Enterprise Associates, Inc. (NEA)
and Institutional Venture Partners (IVP). For more information, please
visit www.aerohive.com,
call us at 408-510-6100, follow us on Twitter (News - Alert) @Aerohive,
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