“Now we have to deliver,” President Trump told Republican colleagues yesterday. As my latest polling shows, his voters agree.

Last year my Ashcroft In America research – compiled in my latest book, Hopes And Fears: Trump, Clinton, The Voters And The Future – helped explain how the United States came to choose its new president. My new poll of more than ten thousand American voters, completed on the eve of the inauguration, shows what they expect from him.

Next week my polling team will be in Michigan to hear what voters have to say about the man they helped to put in the White House – and you will be able to hear them too, in a new edition of the Ashcroft In America podcast. Meanwhile, here is what the numbers show (more…)

This is the text of a presentation I gave yesterday at a meeting of the International Democrat Union in Munich, summarising my research on the US elections.

Good afternoon everyone. This event is very well timed, since the research I am about to share is described in more detail in my new book, which is out this week. It is available from Amazon or direct from Biteback Publishing. I am sure you will all take the chance to help a struggling author.

As you will know, my interest in polling goes back some twelve years, when I decided to look into the question of why the Conservative Party kept losing elections. Since that time, most of my research has been focused on British politics, but the contest between Donald Trump and Hillary Clinton demanded a closer look (more…)

In the weeks before the presidential election my polling team conducted focus groups in seven swing states listening to voters talk about the decision that lay before them. At the same time, a poll of nearly thirty thousand Americans revealed more about the country that sent Donald Trump to the White House.

All my Ashcroft In America research is brought together in my new book, Hopes And Fears: Trump, Clinton, The Voters And The Future. My first aim is to help understand how the result came about – and, crucially, that the American people made their choice with their eyes wide open (more…)

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