Save Article

Facebook Unveils
New Ad System

By

Shira Ovide

Updated Nov. 7, 2007 12:01 a.m. ET

Confirming weeks of speculation, Facebook Inc. announced a new advertising system that allows marketers to target their messages based on the interests of the social-networking site's millions of users.

The new system, called Facebook Ads, will let marketers targets ads to people based on criteria including their favorite music and activities and their relationship status. Facebook is also offering a service in which it will show users updates on their friends' activities on Web sites outside of Facebook and on commercial...