Comments: 3

Surly is a part of a huge company that pays huge money to get you to think “Surly are the stoners in the bike industry that keep their shit together just enough to release something as ridiculous and cool as that.”

“That’s part two of QBP’s manufactured brands and a post for another day. I don’t now why honestly, a brand doesn’t embrace the stoner heritage of the industry and call it Big Buds or something with a sticky-icky headtube badge and infused with stoner sensibilities. If Anderson Cooper can joke weekly about smoking weed, I think it’s mainstreamed enough that you could successfully market to it.”