Kmart Smart Rewards Card????

I was just browsing Kmart's website and noticed a little link called Kmart Smart Rewards "Kching". Is this something new and is it like the CVS rewards or is this a credit card? I dont' think it is a CC but I have not seen this before, nor have I seen anyone talk about it....Here is what the website said...any info on this would be greatly appreciated!

Get 1% in rewards on qualifying purchases*
Take part in Kmart K'Ching Surprises, a chance to win prizes at checkout
Receive 10% in rewards on Cosmetics, Skin Care and Sun Care products*
Get bonus rewards on your favorite products and brands customized to
the way you shop
Receive expedited shipping at the same cost as standard shipping when you
shop at kmart.com**
Hassle-free returns
Enjoy in-store events, discounts and promotions exclusive to K'Ching cardholders

RE: Kmart Smart Rewards Card????

I was just reading that as well. I kind of sounds like a rr kind of thing but i think I read something about "up to $3.00" rewards. Up to $3.00 doesn't sound like much when you use cvs ecb"s and wags rr. I am going to look into it further though.

*Rewards are accrued on qualifying purchases and will be issued as Reward Certificates on a quarterly basis in values of $3.00 and up. Some exclusions apply for Rewards and Reward Certificates, such as sales tax, service fees, prescriptions, lottery tickets, eatery, licenses, concessions, tobacco, alcohol, firearms, Kmart gift cards, postage, utility payments, gasoline, Western Union, prior layaway payments, Olan Mills, charges for installation, delivery extended warranties, protection agreements, and Kmart auctions on eBay. In addition, Reward Certificates are not valid on kmart.com purchases and Sears merchandise rung on Sears registers in Kmart including but not limited to Sears Home Appliances and Electronics, Sears Auto Centers and Sears Hearing Aids.
** If a valid Kmart Smart Rewards member number is entered on kmart.com, then the order will be upgraded from standard to expedited shipping for the non-promotional price of standard shipping. If an order qualifies for a promotion on standard shipping, it is the member's responsibility to select "standard" as the shipping method during checkout to receive the shipping promotion.