Qualitative

Our qualitative team consists of experts in behavioral science rather than just moderators. As client needs have become progressively complex, so have our teams’ qualitative abilities. IDG experts listen and observe to understand how conscious and unconscious motivations lead to specific behaviors, then we apply these data to behavioral theories and generate strategic insights with actionable progress points.

Our qualitative team is trained in psychology, psycholinguistics, content analysis, laddering and ethnography. This level of expertise in behavioral science enables our team to understand the measurement of buyer motivations, how to uncover key decision criteria and remove any barriers on the path-to-purchase (Especially those that are unspoken) yielding optimal communication through packaging and retail spaces.

Some of our proprietary and most used qualitative solutions include:

Benefit chip game (Qualitative conjoint)

Compensating behaviors

Customer Intercepts

Dyads, triads, mini-groups & focus groups

Digital ethnography & eCommerce

Retail ethnography

In-depth interviews

Laddering & metaphor elicitation

Mobile diaries & in-the-moment

Passive digital behavior data collection

The folks at IDG have performed various market research projects for me. Each time I work with them is a wonderful experience! Their team consistently provides creative and effective market research solutions. The quality of work is always of the highest level, and done so at a very reasonable cost. Not to mention, usually performed under very tight timelines. With IDG, you get the benefits of experience and market research expertise, with the personal touch of working with a small agency. I would recommend IDG to anyone with market research needs.

Brooke MeisenzahlUSG

IDG does a better job than most of combining a practical business approach with the academics and rigor of market research. The projects they design are always right-sized according to the ROI of the business issue that needs solved. Furthermore, their deliverables go far beyond numbers, charts, and graphs; They do the extra work behind the scenes to understand my business and provide meaningful recommendations and insights.

Josh HileyACCEL Performance Group

I’ve always been impressed with their expertise, out-of-the-box thinking, and enthusiasm for doing cutting edge research. IDG regularly reaches out to me with new, advanced capabilities, and are always on the lookout for the next, practical research innovation. They are great consultants who will give you a second opinion to your ideas, talk through pros and cons and will make recommendations towards arriving at great insights.

Jonathan Lepistodunnhumby

IDG is my go-to company whenever I need consumer research. They are genius without pomp and always deliver great results with an enthusiastic spirit. Furthermore, they are proactive learners and I appreciate their commitment to exploring and offering cutting edge techniques. I highly recommended them!