American firm has the youngest portfolio of cars in the Rs 5-10 lakh price segment and tops the chart in design and durability, the perceived 'cost of ownership' issue appears to be coming in the way of the automaker achieving much higher sales.

Mustang is an iconic vehicle – it is like a cherry on top. This gives another reason for people to come to Ford's dealership. We are changing our brand, we are changing the way we treat our customers., says Nigel Harris.

In fact, segment leaders like Maruti Suzuki, Tata Motors and Hero MotoCorp have reported de-growth of 34.3 per cent, 45 per cent and 20 per cent, respectively giving a clear indication of a prolonged slowdown in the sector.