Blog Post:Every year my family eagerly awaits the beginning of blueberry season in East Texas. We have a few blueberry bushes on our place but also visit a local u-pick farm to really stock up. Time seems to slow down for our kids who check the status of the ripening berries several times a day.
For me, it’s a miracle watching the berries change from green to dark blue seemingly overnight. As I mentioned in my last post on agile marketing, I recently moved into an industry focused strategy and marketing role. The change has provided a great opportunity to reinvent myself around agile marketing principles, but you shouldn’t wait for a job change to start agile marketing. In fact, the sooner you start, the sooner you’ll be able to experience the delicious results.
Here’s nine ways to kick off Agile Marketing in your current position:

Ensure Real-Time Marketing Isn’t Blurry on Mobile
A recent study sponsored by Adobe shows mobile at the bottom of the list of important tactics of real-time marketing. Really? More than half your audience will experience your real-time messages on mobile first. You’d better be looking through a mobile lens when considering any real-time marketing effort.
Still Unsure Where to Start?
Poor performance in search, discovery, social, and mobile reduces the effectiveness of any agile marketing effort you undertake; consider benchmarkingperformance against your industry. Adobe’s Industry Strategy & Marketing team often performs benchmarking for our clients, and we’ve seen substantial gains from benchmarking against the industry, identifying areas with comparatively low investment/performance, and making a plan to address those gaps.
I know you’ll love the results of building agile marketing into you’re current role. If you’d like to add to the harvest, consider stealing two additional concepts from the engineering team.

Moore’s Law for Marketers—reducing marketing response times by 50% every two years

9 Ways to Kick Off Agile Marketing in Your Current Role

Every year my family eagerly awaits the beginning of blueberry season in East Texas. We have a few blueberry bushes on our place but also visit a local u-pick farm to really stock up. Time seems to slow down for our kids who check the status of the ripening berries several times a day.

For me, it’s a miracle watching the berries change from green to dark blue seemingly overnight. As I mentioned in my last post on agile marketing, I recently moved into an industry focused strategy and marketing role. The change has provided a great opportunity to reinvent myself around agile marketing principles, but you shouldn’t wait for a job change to start agile marketing. In fact, the sooner you start, the sooner you’ll be able to experience the delicious results.

Here’s nine ways to kick off Agile Marketing in your current position:

A recent study sponsored by Adobe shows mobile at the bottom of the list of important tactics of real-time marketing. Really? More than half your audience will experience your real-time messages on mobile first. You’d better be looking through a mobile lens when considering any real-time marketing effort.

Still Unsure Where to Start?

Poor performance in search, discovery, social, and mobile reduces the effectiveness of any agile marketing effort you undertake; consider benchmarkingperformance against your industry. Adobe’s Industry Strategy & Marketing team often performs benchmarking for our clients, and we’ve seen substantial gains from benchmarking against the industry, identifying areas with comparatively low investment/performance, and making a plan to address those gaps.

I know you’ll love the results of building agile marketing into you’re current role. If you’d like to add to the harvest, consider stealing two additional concepts from the engineering team.

Moore’s Law for Marketers—reducing marketing response times by 50% every two years

Ed Hewett

Ed Hewett is a Senior Manager on the Industry Strategy and Marketing team at Adobe where he supports strategic engagements and marketing programs for the Telecom Industry and mobile. Ed has built extensive industry experience through his work over the last 5 years championing mobile solutions and has also developed a keen focus for solving customer problems through 6 years consulting in digital marketing (2 years at Adobe).