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comScore Releases February 2013 U.S. Online Video Rankings

RESTON, VA, March 14, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million and Yahoo! Sites with 43.6 million. More than 33 billion video content views occurred during the month, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video ViewersFebruary 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

177,955

33,031,053

1,045.7

Google Sites

150,659

11,347,490

362.1

Facebook

61,237

557,607

19.9

VEVO

49,494

540,116

36.9

NDN

46,259

523,876

74.8

Yahoo! Sites

43,619

331,168

52.5

Viacom Digital

39,095

419,486

42.8

Microsoft Sites

36,682

484,366

38.2

AOL, Inc.

35,299

570,381

57.3

Turner Digital

30,236

260,830

37.0

Amazon Sites

28,732

96,476

12.6

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 9.9 billion video ads in February, with Google Sites ranking first with its all-time high of 2.2 billion ads. BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 859 million minutes. Video ads reached more than 50 percent of the total U.S. population an average of 63 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 61, while CBS Interactive and Google Sites tied for second with an average of 23 ads per viewer.

Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedFebruary 2013Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: comScore Video Metrix

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

9,865,717

3,774

63.3

50.5

Google Sites

2,220,537

182

23.1

31.1

BrightRoll Video Network**

1,612,405

859

11.5

45.3

Hulu

1,437,113

583

61.3

7.6

Adap.tv†

1,381,031

687

12.2

36.7

LiveRail.com†

1,004,654

400

14.2

23.0

Specific Media**

962,884

415

9.1

34.1

Auditude, Inc.**

775,958

170

13.7

18.3

TubeMogul Video Ad Platform†

597,450

165

9.2

21.1

Tremor Video**

583,978

296

8.5

22.4

CBS Interactive

565,511

240

23.1

7.9

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The February 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 48.2 million viewers. Fullscreen held on to the #2 position with 36.8 million viewers, followed by Maker Studios Inc. with 30.5 million, Warner Music with 26 million and ZEFR (formerly MovieClips) with 23.8 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (61 minutes per viewer), followed by Maker Studios Inc. (42 minutes per viewer). VEVO streamed the greatest number of videos (514 million), followed by Machinima (374 million).

Top YouTube Partner Channels* Ranked by Unique Video ViewersFebruary 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: comScore Video Metrix

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

48,225

514,450

35.5

Fullscreen @ YouTube

36,849

241,535

19.5

Maker Studios Inc. @ YouTube

30,485

362,790

42.0

Warner Music @ Youtube

26,006

134,858

16.9

ZEFR @ YouTube

23,807

96,030

11.0

Machinima @ YouTube

21,017

374,468

61.4

BroadbandTV @ YouTube

16,816

93,637

16.8

google @ YouTube

14,009

24,697

6.9

UMG @ YouTube

13,691

34,048

7.1

The Orchard @ YouTube

13,200

38,957

7.8

*YouTube Partner Reporting, beginning last month with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

Other notable findings from February 2013 include:

83.3 percent of the U.S. Internet audience viewed online video.

The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 23 percent of all videos viewed and 2 percent of all minutes spent viewing video online.

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.