Meet the Artist

Andes

Now Priori believes alpaca has changed his life, at a personal and professional level!

Born in Lima on December 11, 1965, Jorge Priori began to work in textiles at the beginning of the 1990s, prompted by his uncle. He foresaw Priori's natural inclinations towards textiles as well as his flair for innovation. His father had a thread factory and Priori began to work with him. By 2001, they had diversified into the creation of a diversity of alpaca wool garments, accessories and blankets.

At this same place he met Milva, they fell in love and eventually married. Now Priori believes alpaca has changed his life, at a personal and professional level!

Priori seeks to preserve through his work a tradition that began centuries ago, during the Inca empire. The Incas gave the alpaca an important place in society and religion; alpaca fiber was so highly treasured it was reserved for Inca royalty.

"Our clothes and blankets are created with the 'combed' technique which uses threads of different length and width, with the intention of recreating the type of weave the Incas favored," explains Priori.

Priori's alpaca wool products showcase the material's unique attributes. Alpaca wool is produced in less quantity per year than cashmere, yet it is considered a luxury fiber because it is as soft as cashmere and has the luster of silk. It is as durable as wool, and the fleece is extraordinarily light and warm – up to five times warmer than sheep's wool. This is because the fiber is semi-hollow and curly, thus creating microscopic air pockets that are ideal for insulation.

Highly valued by the fashion industry, alpaca wool is considered one of the most exclusive of fibers. It is so versatile it is used in the creation of tweeds and fine gabardines. Alpaca fiber is naturally water resistant and wrinkles less than wool, which makes it ideal for travel. Compared to wool, alpaca fibers are stronger, resilient and of good elasticity. Any garment made with alpaca fibers is certain to preserve its appearance over time.

Alpacas are members of the camelid family; they are about the size of a pony and live up to 20 years. Because of their value, alpacas are carefully protected and they are shorn only once a year – each alpaca can produce enough fiber for up to eight sweaters.

They also make good and loyal pets and many owners say they are just like man's best friend. They are gentle and enjoy hugging and they are sometimes used as "therapy animals" in schools and hospitals. They do not bite but will occasionally spit when annoyed, though rarely at people. Pregnant alpacas are easily annoyed with the male, and will spit at them to go away.

10 Testimonials for Jorge Priori

Nancy

I am so pleased with the throw I just received. The photo doesn't do it justice. It is stunningly beautiful, appears to be very well made, and is soft! Truly a luxurious throw for the price. I bought this one for myself, but plan to buy more for presents. This is my first Novica purchase, and if all of their products are of such high quality, I will be buying a lot more from Novica artisans in the future!

The brown geometric throw is absolutely stunning! I have ordered 3, gave two as presents and one for me. I just love the workmanship and detail. You could never find something like this locally and I live in New York. Thank you so much for all of your hard work! Paula

Viva

The Green shawl really is like a whisper from the forest far away; it is very soft and delicate with a beautiful weave...perfect for the early morning and evening chill of summer giving way to Fall, which it will be when I am visiting family after many years, in England and Spain, end of August. I was very touched by the precious packing with postcard from Peru and a tiny doll on a bow that I shall use at Christmas and think of Jorge and the other artisans. I liked having the little booklet telling me about Jorge and look forward to the excuse to order more shawls for myself and my daughters and friends. The whole experience makes one feel connected and joyous to have helped in some small way through NOVICA