InsightHow do you make a technology company more human? Above all financial efforts, T-Mobile invests in one fundamental thing within their network development: their heart.

IdeaWe created this very special campaign with no cellphones, no tablets, no computers, and no sales offers. Just the beauty of the most powerful network in Europe and its heartbeat.

ImpactOur campaign and its results received the Effie Award, restoring brand trust and corporate goodwill following a massive PR-challenge surrounding network instability.

A massive integrated and global campaign with tv spots, print ads, outdoor and digital executions, in which nine real employees from T-Mobile Germany share their true stories behind the network of the future.