New West Ham vice-chairman Karren Brady wants the club to eventually relocate to the London 2012 stadium - even suggesting the team could be renamed 'West Ham Olympic'.
Brady, who was brought on board by David Sullivan and David Gold following their takeover this week, has already grabbed headlines by tackling the controversial subject of the Upton Park club's long-term home.
And the former Birmingham managing director wrote in The Sun: 'The target I find most bracing is to move the club away from the Boleyn, which does no more than serve a purpose, and take it to - where else? - the 2012 Olympic Stadium only a couple of miles away.
Change is coming: Karren Brady's (below, right) comments indicate that David Sullivan (above, left) and David Gold (above, right) appear to have big plans after their takeover of West Ham this week, including a move to the Olympic Stadium
'Yes, I know all sorts of barriers have been erected against it but, as the old advert used to say, 'You know it makes sense'.
'It does so in so many positive ways that I think opponents of the move must be blind or a bit crazy."'
Brady added: 'To have the guaranteed future use of a 55,000-capacity stadium by occupants who will regularly fill it must be the ideal answer for those who, rightly, demand a sporting legacy from the 2012 Games.
'Maybe our way is a short-cut to a new West Ham headquarters but to disqualify the stadium's only viable future that I know of is to make a bonfire of the dreams of thousands and thousands of people in our under-privileged area.
'I love the idea of calling the club West Ham Olympic.'
Away from home: Brady insists the Hammers must leave Upton Park to help unlock the club's potential and realise the new owners' lofty ambitions
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