One of the more major "tentpoles" announced at this morning's Apple
event was the Game Center, which will exhibit over 50,000 game and
entertainment titles in the App Store. The Game Center will be along the
same lines of what PC users have with the Steam client, and Xbox
console gamers have with Xbox Live--basically, a huge portal from where
to download and install games you want to play, without having to mull
through the entire App list.

And, in case you missed "tentpole" number five, 80% of Fortune 100
companies are using iPhones, which means that better email encryption
within the iPhone OS 4.0 SDK will really benefit business professionals.

Oh, and for those of you math majors out there, that means that 80 of
those companies on the Fortune 100 list are iPhone faithful

We really loved that the Kindle app was available for both our iPad and the iPhone, but now we're definitely excited that Apple has decided to follow suit.

The new iPhone OS 4.0 update will enable users to download the iBooks application and add them to their iPhones. The iBookstore will be exactly as it is on the iPad and users can buy an iBook once and read it on either device. iBooks will also wirelessly sync your page, so you're always in the right chapter.

This morning's iPhone OS 4.0 announcement not only brought forth tales
of multitasking, new dev tools, and a prettier home screen, but it also
revealed that our inboxes will be getting a makeover, too.

Developers, start your engines and rev up your computers. It's time
to start cracking the code of the next iPhone mobile operating system.
The new SDK has over 1500 new APIs and devs can now access the calendar,
photo library, quick look, full map overlays, in-app SMS, and so much
more. Apple also announced that they'll be release a framework called
accelerate for hardware accelerated math functions.

The moniker doesn't exactly roll off the tongue, but Apple's iAd will
bring a new face to mobile advertising and a new way for developers to
make money off of their applications. iAd will pair "motion plus
interactivity" in in-app advertising. iAd will include interactive and
video content that will not take users out of the app they're using at
the moment.

iPhone users who are obsessed with organizing their screens by app
category can now take a breather. Apple has announced that it will add
in folders, which will enables users to organize their apps into folders
on the home screens. Simply drag one app icon to another and it makes a
folder. The folder is then auto-named based on the genre of apps, and
all users have to do is tap to expand it, then tap to launch. The Apple
demo made it look very easy and very aesthetically pleasing.

Apple announced this morning that the new mobile operating system will
support multitasking. iPhone OS 4, which will be officially shipping
this summer, will now enable users to run multiple apps at the same
time.

Music lovers might be particularly moved by this news, as third-party
music streaming apps will now be able to run in the background of
another utility app. For example. Pandora fans will now be able to
stream their favorite customized radio station from their user account
while they're checking email or browsing Safari.