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Halo Top’s Creepy Robot Declares ‘Humans Require Ice Cream’

90-Second Ad Directed by Mike Diva Will Air in Cinema and Social

Halo Top, which was growing without running more traditional ads, is out with what appears to be its least traditional marketing approach yet.

The ice cream brand’s new 90-second spot takes place in an all-white room. But the commercial, directed by Mike Dahlquist, is far from, well, vanilla. A woman is force-fed vanilla ice cream by a robot that would be more at home in a sci-fi movie than a dessert commercial.

Dahlquist, better known to his fans as Mike Diva, came up with the concept for the spot, says Halo Top Founder and CEO Justin Woolverton, a fan of Diva’s work such as a video in which Hillary Clinton was a meme queen.