Coachella Announcement Monday Morning

14May2012

On Friday, the folks over at Coachella, posted this photo on all their Social Media Outlets—Facebook, Twitter, Instagram (etc). As you can tell, there isn’t much to gather from it other than Monday at 10am something related to the festival is being announced. It may be big, or it may be minor. I’m not sure which one of these two it may turn out to be, but this is my take on it.

My friends think I’m crazy, but I honestly believe that it’s the start of the Payment Plan. They did it for that week in June last year, and since this year was such a success sales-wise—practically selling out during the week long pre-sale, and taking less than an hour or two to fully sell-out during the actual on-sale months later—I figure they’re doing it earlier this year. Hell, I think they may be banking on it selling out this year via the Payment Plan alone.

Other possibilities being thrown around: Another week? I doubt that. I mean, that would just be absurd. Three weekends of Coachella and one of Stagecoach? No, that’s just pushing it. And, in a way, devaluing the experience of it. The announcement of next years Coachella dates? Ehh, I doubt it. They wouldn’t make a big, albeit cryptic, stink about it for this. The dates you can figure out on your own just by looking at the calendar; first weekend 12, 13, and 14. Second weekend, a week later, would be 19, 20, and 21.

This, of course, is all speculation on my part. I guess we’ll have to wait until Monday for something more concrete.

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