In the midst of this week’s rainbow-flag-waving celebrations, CatholicVote.org’s ad ‘Not Alone’ is being noticed — and it has hit a nerve. Secular industry sites caught wind of the provocative video, which features 6 young adults who ‘come out’ as being pro-marriage. Watch it here:

In the midst of vile, hate-filled comments (ironically tagged #LoveWins) many readers rose up in defense of the ad, accusing AdWeek of the very intolerance the video warns against. Once their hypocrisy was revealed, AdWeek removed “Despicable” from the title and changed much of the copy.

See below for a running list of sites that have posted the video:

MSNBC wrote about the viral ad with commendable neutrality, saying “Many point to last year’s ouster of Mozilla CEO Brandon Eich as a sign of an increasingly intolerant climate for those with traditional views about marriage.” “Same-sex marriage opponents ‘come out’ in new video.”