"Racism Still Exists" - NYPD

What do you think of the "Racism Still Exists" billboards popping up in Brooklyn? Colorlines says: "So far, the billboards have touched on topics ranging from the entertainment industry, education, fast food, smoking, policing, and black wealth. Each month's billboard is also accompanied by an detailed post on Tumblr that provides background information, news articles, studies, charts, and statistics to back up each claim.
A brief statement on the Tumblr page says, in part, that "RISE is a [project] designed to illuminate some of the ways in which racism operates in this country." But who's behind the project remains a mystery."