How to Do an Instagram Audit

It analyzes what is going on, what’s working, and what isn’t about this particular channel.

Basically, if you rely on being online to power your business, you should consider an audit.

This could be a business, a side-hustle, or simply evaluating just how “strong” your voice is online.

It helps determine how much influence you have.

You’ll even figure out the conversations you are capable of having – based on those you are currently reaching.

How can you do it?

Here are the eight steps you need to take to perform an effective Instagram audit.

Step 1 – Define Your Goals

Start off with something simple. Start by defining success.

What are you looking to do, and how are you trying to position your profile amongst all of the others?

You might be looking to grow your audience, to promote new products or services, or to drive people to click the link in your bio and convert.

Start with the small stuff and understand why you’re getting started in the first place.

Step 2 – Define Your Audience

Once you have a better idea of what you want to do, you need to figure out who you want to reach, and who is already consuming your content.

All you need to do is take a look at your Instagram insights, and you’ll start uncovering loads of information to see if you’re targeting the right age, gender, location, and demographics that you want to connect with.

Step 3 – Find Your Voice

When it comes to your voice, there’s just one golden rule: be consistent.

Take a look at your bio, your captions, and your responses to comments – do they all sound like they’re coming from the same person?

Consider some of the words you’re using, and think about whether or not they’re capturing the right energy.

Could you make it more professional, more casual, or more reliable?

Last, but not least, your Instagram needs to be consistent with your other channels.

That includes your website and all of your other marketing materials.

Know how you want to sound, and then actually sound like it.

In this instance, you might want to consider a tool like Buffer to keep your social media in one place, so that you can analyze on the fly.

Step 4 – Picture Perfect Quality & Aesthetics

A picture paints a thousand words. And it can also convince your audience to like, comment, and even convert.