Firm Built Brand on Web but Finds Storefronts Sell Glasses Too

Warby Parker has made a name for itself by selling affordable, hipster-chic eyeglasses through a website, avoiding costly store expenses and licensing fees.

While that business has thrived, the startup’s promising next act is taking shape in a chain of storefronts dotting trendy retail neighborhoods from Boston’s Newbury Street to Abbot Kinney Boulevard in Los Angeles.

Warby...

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