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Technology

Technology

Technology influences almost every aspect of marketing. From how marketers communicate with one and other to how they map their strategies, to the channels they use to drive their campaigns. In fact, we’re using technology to talk to you right now.

But successfully integrating technology into your marketing strategy can be tough, especially given how quickly it evolves. This section is your way of staying ahead of the technology wave. From programmatic to mobile marketing, data to CRM, the articles below provide you with everything you need to know about tech.

Latest articles

The Relation Of Product Information Management (PIM) To Retail Success

Today every product has a variety of information, and each piece of product information is vital to influencing buyers. Every buyer now does in-depth research before purchasing. When you deal with tens of thousands of...

We Want an Extension! Data Governance Under the Spotlight as GDPR Looms

Ensighten, the global leader in data privacy and omni-channel data management, today unveiled research suggesting that with just four weeks to go, 61 percent of marketers would apply for an extension to GDPR, if it...

We need to revisit the topic of redirects

How effective is google AdWords for small businesses

I always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in...