Welcome

This group is extremely knowledgeable, and helpful. Professional, patient, produces results.

Geoff & Julie Hawksworth, Owners | Micro Kickboard

You can actually talk to them when you have a problem!

Miles Underwood, President | Underwood Distributing

Corporate Conversions exceeded my expectations in designing and developing my website. They are professional and provide a great insight on how marketing your business.

Kyla Bos, Owner | Ladi Bos & Daughters

Response times are quick and this group is easy and friendly to work with.

Mandy Tomich, Director | Michigan Association of Orthodontists

I was entirely happy with Corporate Conversions customer responsiveness and project outcome. I am a "neophyte" when it comes to understanding Google and the web, so I especially appreciated the patience that was shown.

Ray Davies, Entrepreneur

Good reliable service, very well trained and experienced. We're a longtime, satisfied client.

Dick Rolfe, President | The Dove Foundation

Prompt, Courteous, Knowledgeable!

Tom & Deb Ham, Owners | Automotive Management Network

Corporate Conversions have been very responsive and helpful whenever we have needed assistance. They are knowledgeable in what they do and a pleasure to work with.

Mark Baker, Owner | Real Estate Leadership Academy

Corporate Conversions has done a terrific job of handling the tech side of our website—platform, links, appearance, shopping cart, SEO, mobile, and all the other aspects that we don't understand or have time to tackle.

"NEW YORK -- Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. "Operation Clean Turf," a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of astroturfing, found that companies had flooded the Internet with fake consumer reviews on websites such as Yelp, Google Local, and CitySearch. In the course of the investigation, the Attorney General's office found that many of these companies used techniques to hide their identities, such as creating fake online profiles on consumer review websites and paying freelance writers from as far away as the Philippines, Bangladesh and Eastern Europe for $1 to $10 per review. By producing fake reviews, these companies violated multiple state laws against false advertising and engaged in illegal and deceptive business practices."

The Internet is filled with countless web pages, each vying for a spot at the top of the most popular search engines: Google, Yahoo! and Bing, to name a few. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Producing quality updates and content on a regular basis is also very important to being placed high, particularly on Google. Most people want to place high on Google's search pages because it is the most used search engine on the Internet, by far. But Google changes its search algorithms on a regular basis now and instead of informing businesses of the changes like it used to, the Internet giant has decided to make its modifications on a more covert level. According to experts, this is giving users a better experience because many companies would use SEO to have themselves show up on searches that were not relevant to them.

First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company.

Is your business or your niche photogenic enough for Instagram to work for you? Instagram is hot right now, but there’s little opportunity for customer engagement there. Rather than using it for direct marketing, it’s better for building excitement visually that can later be tapped in another way.

It’s no secret that accomplishing good SEO is a continuing challenge. Google, in an effort to create a more interesting, authentic, and “truthful” internet, keeps throwing new wrenches into its own algorithm in order to thwart manipulation. What this has meant for websites is that what worked amazingly well as SEO three years ago may well get your site penalized now - or completely blown out of the water.

Last year we discussed backlink strategy and how Corporate Conversions goes about building an online profile for its clients. Of course, change is the only constant in the online world, particularly with Google. Google wants to be the most natural and organic - the best - search engine online, so it is constantly looking at internet traffic patterns to determine if people are trying to game the system and essentially make Google a sucker. If it does discover evidence of this, woe betide the perpetrator because Google is a harsh taskmaster. A website can overcome a Google penalty, but it takes time, perseverance, and a real willingness to change link-building strategy.