Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]
Bottom line: Some fitness trackers work equally well with an iPhone or Android device, but some smartwatches are built to pair with Android phones so you won’t enjoy full functionality and pairing on an iPhone. The Apple Watch only pairs with the iPhone so is off limits to Android users. Your existing phone choice will play an important part in choosing a smartwatch. You can check your smartphone’s compatibility with a range of Google Wear-powered smartwatches at g.co/WearCheck
How frustrating. I really -like- the idea of a smart watch... but it's so hard to find the right one. I'm not an exercise freak so heartrate monitors etc are useless to me. I really like the design of the Samsung watches with their bezels to control it, but the Tizen OS with it's limited apps puts me right off. The Access Grayson watch is beautiful, but the lack of NFC is a deal breaker for me - Google Pay with the convenience of a watch is part of the reason I'd buy one. I don't need to be able to put a sim in it... that's what my phone's for, but GOS would be nice for when I travel, and as a motorbike rider some level of waterproofing is a must. Guess I'm waiting for the next round of watches to see what's on offer.
The Apple Watch Series 3 is a really nice smartwatch that does exactly what it should. This is easily one of the best smartwatches on the market. It’ll give you quick access to notifications, allow you to pay with your wrist, give you turn-by-turn directions, and it’s a decent fitness tracker. In terms of design, it doesn’t feel like Apple cut too many corners with the overall look and feel of the device. Even the Sport model (the cheapest one of the bunch) feels like a well-built piece of hardware.
If you like traditional analog watches and want just a few smart features, the Cookoo 2 might be more appealing than its more full-featured rectangular competitors. Behind its hands is a monochrome display that delivers basic notifications: incoming calls (with Caller ID), missed calls, texts, e-mail, social media alerts (for WhatsApp, Line, QQ, WeChat, Skype, Facebook, Twitter), and calendar alerts. Just bear in mind that it's a very basic smartwatch, with little configurability.
The Moto 360 was the first round smartwatch we got our hands (or wrists) on, and the design was a standout, for us. It looks like a traditional watch and fits more comfortably than rectangular smartwatches, but still packs the full functionality of an advanced smartwatch. Like the LG G Watch and Samsung Gear Live, it runs the Android Wear OS, allowing voice commands and pushing relevant information to the wearer.

As you’d expect, it has GPS and GLONASS alongside a heart rate monitor to bolster its fitness credentials. Other features include offline Spotify support, which is great for anyone who wants music without having to carry along their phone. Tizen is currently the only watch operating system to offer offline Spotify, too. Unfortunately, Tizen app support is otherwise lacking compared to rivals.

You’d be amazed how hard it is to text something as simple as “hi” on many smart watch interfaces. Still, most designs take this into consideration. We tested all kinds of watches from auto-scrolling screens where you drew the letters with your finger to pre-smartphone layouts more akin to the alphanumeric layout of a payphone keypad. While the drawing features were nice, we felt that the texting was a little more manageable on keyboards.
The touchscreen, button, and dial (what Apple calls the “crown”) help you zoom in and out and move between apps fairly effortlessly. With this easy navigation it’s easy to forget we’re typing on a screen slightly smaller than an Oreo. In particular, we loved Apple’s app homepage, which displays all of the apps as icons in a honeycomb-like display. You can use the touchscreen to move around, and the dial to zoom in or pan out, to precisely tap on the one you want.
As you’d expect, it has GPS and GLONASS alongside a heart rate monitor to bolster its fitness credentials. Other features include offline Spotify support, which is great for anyone who wants music without having to carry along their phone. Tizen is currently the only watch operating system to offer offline Spotify, too. Unfortunately, Tizen app support is otherwise lacking compared to rivals.

The TicWatch Pro shares the TicWatch E model’s older processor and late arrival, and it would be just another big (45 mm case), thick (12.6 mm) Android smartwatch, if not for its trick of having an old-fashioned-looking LCD screen that the watch switches to when you’re not actively looking at it or using it. This feature extends battery life significantly, especially if you go for periods in Essential Mode, where you see only the LCD screen showing the time, date, and your step count. But the transition from the LCD screen back to a “smart” OLED screen is not smooth or quick, and if you switch the watch to Essential Mode, you have to reboot it to get back to regular smartwatch functions.

In order to find the best smart watch, we looked at text and call features and, of course, design. We dug into tech reviews to separate must-haves from perks. Then, we brought in 19 smart watches to test for call responsiveness, text-ability, app accessibility, and general ease of us. In the end, three watches stood out for their reliable connectivity, gorgeous interfaces, and easy navigation.