3. Real Madrid

Brand Value: $255 million

Los Blancos generated revenue of $695 million during the 2010-11 season, the most of any soccer team, and are the only team to have a European Cup trophy on-site, having won the title five years in a row (1956-60) and nine times overall. The Spanish league champions recently extended their kit deal with Adidas, worth over $40 million a year, through the 2019-20 season.