Overcoming the Stuff That Holds You Back in Your Marketing

Everyday I get emails from small business owners who are wanting help with their marketing. I peek at their websites and almost immediately I can see why their marketing isn’t working. That’s the easy part. The challenge is helping them to understand and be willing to shift and change.

I love working with entrepreneurs who are creative and committed to helping people. The first step is to help them to look at their limiting beliefs, attachments, fears and self-doublts. This is this stuff that holds people back.

I ask people three important questions:

1. Is it vitally important to you to develop a strong, financially stable business? Is this more than a hobby? 2. Are you willing to let go of how you “think,” it should be done? 3. Are you willing to invest in yourself?

Three strong yeses is the first requirement. You might think this would be obvious but lets look closer.

1. Is it vitally important to you to develop a strong, financially stable business? Is this more than a hobby? Some people think they can hang up a shingle and make some money on the side. Maybe their spouse has a good job and they don’t need to make a lot of money. Maybe they are really wanting to find a job. Developing a real business isn’t for everyone!

2. Are you willing to let go of how you “think,” it should be done?Assuming you have said yes to number one, number two requires you to surrender and let go of your pre-conceived idea of what needs to be done. Marketing is all about your niche client and their need, issue, problem or concern.

It could be that you have been trying to market to people who don’t have a strong enough need for your product and not willing to pay for it. Some business owners are very attached to what they do and their entire message is about that. Or it could be that your fears are keeping you from marketing to a strong niche and your message is watered down.

If you say, yes, to number two, this is where the real work is and it will begin with you being willing to face your own issues, self-doubts and attachments. The results are worth the effort when you watch your cash flow increase and your marketing plan develop.

3. Are you willing to invest in yourself?This trips up some people because if your self doubt is big and your fears huge, it takes a lot of inner strengths to go against the little voice that says you are not worth it or if you invest you will fail. The people who say, yes, to number three are ready to go for it in spite of their fears and see the benefits.

Yes, it costs money and time to grow a business and just the very process will help you grow and stretch past all the stuff that is holding you back. When your business grows and you watch yourself move into leading it with strength and power it will all be worth it!