From Nikkei
Web Site Operators
Taking Advantage of Data
To Run Targeted Ads

Nikkei Net Interactive

Updated June 5, 2006 12:01 a.m. ET

TOKYO -- Capitalizing on their ability to reach particular segments, Web site operators are introducing a more focused advertising approach.

Members-only social networking service provider Mixi Inc. last month began displaying ads targeting those who reside in certain areas or who browse the Web in given time frames. A real estate agency, for example, can target members living in the Tokyo metropolitan area to market high-rise...