Hermes Co-Opts Hipsterdom with $11k Bike

It’s a sad day for hipsters, though probably not unexpected. If you were one of those who liked to twirl your moustache while drinking a can of PBR at a dive bar before all of those things were things and then abandoned them because they had all become things, then news out of Paris may mean that you’re going to have to ditch your bike lock and try—walking?

The bike will also feature a shock-absorbing frame, belt-driven transmission, and hydraulic disc brakes, all, to the relief of the true fixed-gear hipster, in eight- and 11-gear models. It’s like your bike (life), just better. François Doré, head of the Hermès division that worked on the bike project, told WWD that Hermès wasn’t messing around with toy bikes: “We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant.” And $11,200.

To see what your life would look like with a Hermès ride, here’s a video from Bloomberg.