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There's no question that social media is an integral part of how we do business. How do you set yourself up for success in a social business economy? Planning and strategy is a key component, and outreach and engagement is the other. In an open discussion format, we'll talk about the nuts and bolts of what it looks like to be "social" on social media: outreach, engagement, producing social content, and the tools you can use to help make it all happen.

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Customers are no longer interested in big budget broadcast messages“Social” in social media Photo: dipity.com

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Customers are no longer interested in big budget broadcast messages“Social” in People expect to besocial media treated as an individual Photo: dipity.com

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Customers are no longer interested in big budget broadcast messages“Social” in People expect to besocial media treated as an individual Social media levels the playing ﬁeld Photo: dipity.com

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Customers are no longer interested in big budget broadcast messages“Social” in People expect to besocial media treated as an individual Social media levels the playing ﬁeld Key to success is keeping it “social” Photo: dipity.com

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“The value of social media comes down topeople, relationships, and the meaningfulactions between them.”“81% of consumers receive advice fromfriends and family relating to a productpurchase through a social networking site” Photo: Associated PressThe 6 Pillars of Social Commerce: Understanding the Psychology of Engagement by Brian Solis