Our Story

Welcome! We are avid cyclists who have a passion for all things riding, but admittedly we were guilty of not wearing helmets. They always seemed extremely bulky, hot, and inconvenient to carry around. This all changed last Spring when Christian was hit by an NYC taxi. He walked away with minor bumps and bruises, but the accident forced us to ask the question “why don’t we wear helmets?”. That small question sparked a big idea. We decided to design and engineer a helmet that we would actually want to wear.After endless R&D, we created the perfect helmet for the City Rider. Meet FEND.Come along for the ride!

Christian + Sujene

Our Team

We are a team of highly passionate riders, designers, engineers, and risk takers. We are obsessed with form and function and all things design