Roger has designed and created signs for the past 37 years. He majored in commercial art and minored in fine art at Brigham Young University. This catalyist carried forth his creative career in advertising and graphics.

Theory, perception, layout, and design can be enhanced by institutional learning, but the skills required for hand lettering and sign painting take many years to develop and refine. Roger wasn't comfortable with his ability for the first 15 years.

Over the years Roger has specialized in old fashioned creative signs, animation, logos, and trademark designs. He works for contrast and extreme visibility in his outdoor advertising. He uses only the finest of materials in painting and construction of his signs. Roger has had signs last over 20 years without the need of repainting.