Here are the second batch of startups vying to win the TNW Mobile Startup Rally

In addition to the five below, a batch of wildcards picked from the companies which have stands at the conference will pitch later today and from there our overall winner will be selected. You can catch up with yesterday’s startups here.

NextSociety

Designed around the theory that 150 is the optimum network size for any human being, NextSociety is an Android and mobile Web app designed to help you make optimum professional connections. The app pulls in data from your social media profiles and suggests people you should connect to and allows you to browse their social media updates to get a feel for their personality

Recommendations are based on language analysis that identifies potential strong matches based on keywords and their context.

Jampp

Aiming to solve the headaches of app marketing, Jampp is a mobile advertising network aimed at app publishers who want to monetize by advertising other apps. On the backend, Jampp’s technology picks the right ad to show at the right time based on data it has built up about the relative effectiveness of 30 different variables such as time and location.

Jampp charges on a CPI (Cost Per Install) basis that is designed to make it a cost-effective option for advertisers.

Neomatix

Under-inflated car tires can be expensive and dangerous, and are bad for the environment. Neomatix tackles this problem in two ways: an enterprise solution using an electro optic sensor system to monitor tyre inflation across a whole vehicle fleet, and a consumer-focused app called TireCheck. The app is free but Neomatix can white-label the technology for car manufacturers and other companies in the automotive industry.

CanDoBaby

Aimed at parents, CanDoBaby is a Brooklyn-based startup focused on building apps that makes parents’ lives easier. Its first product is BabyBook. If offers prompts for the kinds of milestones that a child goes through in its first three years, from its eyes first making contact with yours, through to a toddler’s first steps and beyond.

For each milestone, parents can take multiple photos and assemble them into mini-gallery. From there, parents can order a printed book of the milestones in one of three sizes.

RareWire

RareWire offers a suite of products aimed at making it easier to build and test mobile apps. Its App Creation Studio, which launches out of beta today, allows developers to create native iOS and Android apps with the company’s own XML-based WIRE language as an alternative to having to work with harder-to-use tools like Apple’s own Xcode.

The startup is targeting enterprise clients who want to build apps in-house in a cost-effective manner. It’s free to download the App Creation Studio and to learn WIRE; you’ll only pay when you export an iOS IPA or Android APK.

Martin Bryant was Editor-at-Large at The Next Web. He left the company in April 2016 for pastures new. You can find him on Twitter, on Snapchat as Martinsfp, subscribe to him on Facebook and visit his personal site. He's based in Manchester, UK and has a thing for quirky American music and Japanese video games.