DIGITAL TRANSFORMATION 2016

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May 10–11, 2016
JW Marriott Orlando Grande Lakes#FORRDigital

The Event For Digital Business Leaders And Technology Innovators

Join us to learn how collaborate and successfully transform your organization to a thoroughly digital business, or face becoming digital prey.

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From Customer-Aware To Customer-Led

How do you go beyond data collection to create a truly integrated view of the customer? We’ll detail advanced techniques like ethnography that uncover customers' deep-seated needs and motivations to go beyond the "what" and "how" of customers' behavior to reveal the "why." We’ll explore how those insights allow companies to proactively engage with their customers to co-create solutions that truly meet their needs.

From Insights To Action

What are the advanced tools and skills required to shift reams of data to isolate actionable insights? How do you merge the technical know-how of information architects and data scientists with the customer expertise of customer insights professionals to explore opportunities, craft offerings, predict success rates, and optimize their targeting and business results?

From Perfect To Fast

Your customers are adopting new product experiences more rapidly than ever before — what Forrester calls “hyperadoption.” These hyperdemanding customers require immediate satisfaction, relentless innovation, and rapid iteration. How do you pivot your teams, processes, and culture from a preference for bulletproof solutions to a bias for action — and a tolerance for occasional failure?

From Siloed To Connected

To speed digital transformation, functional silos must give way to cluster models where smaller, multidimensional teams of sales, marketing, service, product development, production, and technology staff focus on serving a single customer segment, journey, or desire. These teams also often stretch beyond the firm's four walls to an ecosystem of partners that help meet customers' needs in their context. How can you shatter your silos and reorganize for customer obsession?