Fabulous Community Input: The Wikimedia Foundation enjoyed amazing contributions of time and effort from many experienced volunteers and translators that enabled us to not only build the donation site, but also get the message out to so many different communities.

Rebuild Donation Site: Our rebuilt donation page (http://wikimediafoundation.org/wiki/Donate/Now/en) was another reason for our increase...it made it easier to give, clarified information, showed enhanced transparency, and everything was more usable to our donors.

Enhanced Communications: From the beginning, our public relations staff person, Jay Walsh, worked enormously hard to craft a PR campaign for the fundraiser. He succeeded helping with both the messaging and getting exposure for the fundraiser. In addition, the Wikimedia Foundation produced its first ever Annual Report (link) that was sent to past donors. In late October, we also began sending email Thank You letters to our donors.