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Best viral marketing 2014

one had.In May the company introduced a Baby Me mobile app that enables iOS and Android users to "baby-fy" their photos, revealing their inner child, and share the results across Facebook, Instagram and Twitter using the global hashtag #evianbabyandme.But all contain triggers that get people talking, says Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of the bestseller."Write to Play" heralded Playworld's first-ever social media giveaway, and the results are impressive: Not only did its Facebook fan base increase from 600 to more than 9,000 during the two months the contest ran, but as finalists rallied to gain community support for their.The man in the commercial, Isaiah Mustafa, became a legitimate celebrity in the aftermath of the ads popularity.Riding the popularity wave (when and if appropriate) sports unlimited coupon code also proves youre still tuned into the zeitgeist."Part of the problem with chasing this idea of 'viral' is that people build content that doesn't have anything to do with the brand Berger contends.Learning from and leveraging viral videos is a fun and creative way to move the focus of your marketing from simply trying to sell products to building a brand image and exposing a fun company culture.LG Elevator Prank October 2012, promoting how lifelike its new IPS monitors, LG pulled this brilliant stunt replacing an elevator floor with the monitors to make it look like the floor was falling away while unsuspecting people were in the lift to hilarious reactions.They become their own subjects of pop culture fascination.This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official channels, reaching consumers in more than 110 countries.Those are important qualities for a president to possess.The Scarecrow unfolds in a dystopian world in which fictional goliath Crow Foods Incorporated dominates food production, staffing its factory with scarecrows displaced from their jobs on nearby farms.

The company/website Upworthy does an excellent job of hooking readers in with their suspenseful headlines, particularly on Facebook.The below graph from Google trends shows how the interest peaked.A single 30-second commercial effectively reinvented the Old Spice brand for a new generation.In the pre-Wikipedia age, it was very difficult to get straight answers about the so-called legend of the Blair Witch.In reality, the film starred hired actors who followed a loose script and filmed themselves on hand-held cameras.Although it is much disputed whether the original Facebook comment was genuine or a set-up, this video response from Bodyforms CEO was definitely a hit with over.6M views.The photo was part of the campaign to advertise Samsungs Galaxy Note.The official video has had nearly 60M views to date.Many of these brands released multiple videos, most of which failed to become sensations.