If you’re like us, chances are you hear the word “Bitcoin” and your eyes glaze over a little. But like much of the finance world—which deliberately uses obfuscating language—you just have to chip away at a few of the core ideas and suddenly you find you’re not as out of the game as you thought.

so @GwynethPaltrow is now giving her followers advice on investing in Bitcoin from someone who makes his living selling Bitcoin to consumers. i feel like she might have been able to find a slightly more disinterested guide if she had her readers' best interest in mind. https://t.co/MYYLmdMlDK

!!!!! Spotted on GOOP's homepage today: a feature on bitcoin.
Regardless of how you feel about @goop or about lifestyle brands, this is the key to widespread education + awareness: talking outside the tech/VC bubble and go to where consumers are. https://t.co/4FjdxyGdC2