NBC has some explaining to do. The network ran a commercial promoting their new show Animal Practice directly after Gabby Douglas had a history-making performance at the summer Olympics.

The clip that they chose to run showed a monkey doing gymnastics, which of course upset many viewers, and now the peacock network is claiming that the move wasn’t intentional. “Gabby Douglas’ gold medal performance last night was a historic and inspiring achievement. This spot promoting Animal Practice, which has run three times previously, is one in a series with an Olympic theme which have been scheduled for maximum exposure. Certainly no offense was intended,” the network explained in a statement to the Hollywood Reporter.

In honor of the summer games, NBC has put together three commercials with Olympic themes which also incorporate swimming.

Douglas earned two gold medal, one alongside her team, and the second for her solo performance. The 16-year-old has become the first Black woman to earn a gold medal in the solo-competition, the second Black woman earn a gold medal in gymnastics. Since grabbing the gold, Douglas has been congratulated by the likes of Condoleezza Rice, and President Obama.

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fed up

Considering the broadcast was NOT live, NBC had every intention to offend. They have hired the best in the field of communication to work for their firm and their producers are masters of media history and persuasion so they knew what they are doing.The producers should be fired…and just because they apologized, doesn’t mean the apology has to be accepted