The logo on the front takes a bit away from it, stylistically. Although everything else looks decent enough.

ECBC tried to have it as discreet as possible but they could match it to the bag's color. Mind you they went to great lengths with that logo. It's hard plastic and very smooth, plus they have a special lining behind it to protect whatever goes in the front pocket from the back of the logo... I like manufacturers that think inside as much as on the outside.