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Yamaha Motor India Sales Pvt. Ltd., launched 2 new models to comprise its very successful FZ Series. The new models FZ Version 2.0 and FZ-S Version 2.0 are mounted with a newly designed air-cooled 149cc 4-stroke, SOHC, single-cylinder fuel-injected engine on a lightweight frame to realize the product concept of a Sharpened & Power-packed New FZ. With the launch of these new models targeted at young men between the ages of 18-30, the company hopes to see a steep growth in the customer base, especially keeping in mind the mileage conscious target audience.

The eagerly-anticipated launch took place today as Bollywood heartthrob John Abraham unveiled the new models to public applause and delight. The new FZ Version 2.0 and FZ-S Version 2.0 will be available in the market beginning July 2014.

The FZ Series motorcycles were first introduced in 2008 and went on to win a following primarily among trend-conscious young men. The features that make the FZ models so popular are its outstanding acceleration in city riding and its distinctive styling and design.

Building on the reputation, the new FZ Series models have been newly developed with Yamahas New Generation Engine Development Ideal Blue Core featuring improved performance in all areas, including fuel efficiency, acceleration and environmental friendliness.

Multi-function instrument panel featuring an ECO Indicator that lights up when the machine is ridden in an eco-friendly manner

New front and rear suspension settings

New Chassis-related changes for a light, agile ride

New Front and Rear tires for improved handling stability.

The new FZ models possess a design that reflects Yamahas philosophy of Refined Dynamism that is meant to captivate users and help create vibrant lifestyles through unparalleled beauty and dynamism. There were individual colouring concepts set for the FZ and FZ-S. For the FZ, the colours were chosen based upon the concept of Simple, Stylish and Sporty. The colouring concept for the FZ-S was Street, Cyber and Sporty, designed to project a high-tech image by creating an effect that makes it seem as if the body is emitting sharp fluorescent light.

Name

Launch date

FZ Panther Black & Scorching Red

30th June 2014

FZ-S Astral Blue, Moonwalk White, Cyber Green & Molten Orange

30th June 2014

Speaking on the occasion, Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd, said, The FZ series has been a stellar performer ever since its launch in 2008. With the introduction of the new FZ and FZ-S armed with the next generation Blue Core engine concept the new models are bound to offer a power-packed performance with improved fuel efficiency. Blue Core is a development ideal for new-generation engines that take riding enjoyment, fuel efficiency and environmental performance to levels that have never been reached before. Moreover, the sporty look and aggressive styling of the New FZ models will surely appeal to todays assertive generation.

Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd, added, We have a strong presence in the 150cc deluxe segment with customised focus on high performance, supreme technology and exquisite styling. With these new model introductions we certainly hope to strengthen our foothold in the segment. In the Deluxe segment, we currently command around 16.2% market share in India.

With the new launch, the company is confident that it will be able to make new inroads in the customer base, especially those who are fuel economy conscious. The company is very bullish on the new launch and is very confident that it will help to maintain the strong growth numbers the company has witnessed in last few years.

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