We use cookies to understand how you use our site and to improve your experience. We use cookies to personalize content and ads, to provide social media features and to analyze traffic to our site. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this information with other information that you provide to them or that you have collected as part of your use of the Services. To learn more, visit our Privacy Policy or check out our cookie details.

To further improve our offer and our website, we collect anonymous data for statistics and analysis. Using these cookies, we can, for example, determine the number of visitors and the effect of certain pages on our website and optimize our content.

Marketing

Marketing cookies come from external advertising companies and are used to collect information about the websites visited by the user.

News

‘Les 50 Tours Can-Am’ to headline august NASCAR Week-End at the Grand Prix de Trois-Rivières

13.04.2016

MONTRÉAL, QC. April 12, 2016 – BRP (TSX: DOO) announced today that it will serve as the title sponsor for the August Weekend NASCAR Pinty’s Series race at the Grand Prix de Trois-Rivières (GP3R). The race, scheduled for Sunday, August 14, 2016 will be named ‘Les 50 Tours Can-Am’.

“In Quebec, few names can compete with the Grand Prix de Trois-Rivières when we think of passion, adrenaline and motorsports,” says Dominic Fugère, general manager at GP3R. “Can-Am, owned by BRP, is one of these legendary brands. That is why we are really honoured that Can-Am agrees to lend its name to the key race of our event.”

“BRP has had an important customer base in Quebec for many decades now and the Grand Prix de Trois-Rivières represents a great platform to connect with them,” said Louis Lévesque, vice-president, Global Marketing and Consumer Experience at BRP. “Passion, performance and adventure are among our key motivators driving us each day and we are thrilled to meet with our consumers at GP3R and to share with them our latest innovations on our Can-Am on road and off road line up.”

Jeffrey Earnhardt to race in Trois-RivièresGo FAS Racing Canada team will have two drivers on the track sporting Can-Am’s yellow and black colours at the Grand Prix de Trois-Rivières. 2014 ACT champion driver Alex Labbé, one of the rising stars of the Canadian NASCAR circuit and NASCAR Sprint Cup Series driver Jeffrey Earnhardt will both be representing the Can-Am brand at GP3R.

“The reputation of the Grand Prix de Trois-Rivières is well established as a place where drivers can hone their road course driving skills,” mentioned Jeffrey Earnhardt. “I am really proud that Can-Am allows me to improve my skills on this renowned urban circuit, and to add my name to the list of my Sprint Cup colleagues Paul Menard, Casey Mears, Danica Patrick and A.J. Allmendinger. These drivers all developed through passages in the streets of Trois-Rivières.”

“With the Rahals, Rosbergs, Andrettis, Unsers, Hansens and, of course, Villeneuves, great families of motorsports have always been part of the GP3R,” explained Dominic Fugère. “To add the name Earnhardt to this select list, thanks to Can-Am, is an honour that makes the entire GP3R team proud.”

BRP and its Can-Am brand, through its association with Kappa and Cyclops Gear, is the primary sponsor of the #32 Go FAS Racing Canada team for all the NASCAR Pinty’s Series races in Canada in 2016. BRP is also a proud partner of the #32 Go FAS Racing team in the NASCAR Sprint Cup Series in the United States.

For tickets and camping, call the Grand Prix de Trois-Rivières at 1-866-416-9797 (Monday to Friday from 11 am to 6 pm ET), visit online at www.gp3r.com