Photo project flips the picture of the pit bull

'The sweetest dogs ever'

A Florida photographer is determined to change how some people look at pit bulls.

Adam Goldberg, "lead pet photographer" at AGoldPhoto in Tampa, launched the Pitbull Picture Project in August 2016. The goal is to counter the perception that pit-bull breeds -- which include the American Pit Bull Terrier, American Staffordshire Terrier and American Bully -- are dangerous by capturing their "loving, adorable and beautiful personalities."

He also hopes to ease the fears of people who are reluctant to adopt a pit bull.

“These are the sweetest dogs ever," Goldberg told ABC News recently. "They love to interact with humans and they love to please.”

Goldberg taught himself photography while working for the Humane Society of Broward County, where he managed the website and social media accounts. He later took over the shelter's photo program, and with equipment donated by a pet food company, started taking portraits of dozens of dogs and cats every week.

"The daily repetition of photographing animals and editing them, really helped me hone my skills as a photographer," he said.

In the last year, Goldberg has raised more than $50,000 for animal-welfare organizations through in-home and group pet-photo shoots. He often partners with Pinups for Pit Bulls, a nonprofit that aims to restore the reputation of pit bulls and raise awareness of legislative efforts om some states to regulate or ban the breed.