Microsoft's Dean Hachamovitch - D@CES Full Video

The full session video of Walt Mossberg's interview with Dean Hachamovitch, the man in charge of Internet Explorer at Microsoft, at D@CES in Las Vegas.

This transcript has been automatically generated and may not be 100% accurate.

guy ... for speaker is keen to ... come back from Eicher soft team ... that team ... how many ... were Internet Explorer ... I'm ... he is in charge of the next four Mike soft and up ... therefore he understands the browser landscape ... fall one browser share ... the need to get updates out but he's also ... I know this for many meetings with them of the year ... up very knowledgeable about and passion about proxy ... and those of you who have ... a ... I've been reading the Wall Street Journal Bush era know that um ... Journal has done ... a relentless series of what I ... think ... been excellent articles ... about the whole question of privacy online ... and ... he has assured its this product which is is that your ranking army or what is that I have a presence all thank you to know them I sure love of privacy to my queue ... I do believe that future ... that's the key ... thing is ... I'll put it up afterwards ... well let me start ... by asking you to talk about where you are the cycle of tiny ... releases ... and debt ... and so were we have to look forward to ... well right now were working on dinner Explorer version nine ... it is available in beta ... it's been downloaded over twenty million times ... at this point are in a lot of usage and a lot of positive feedback ... and the the big things to note about interest for nine ... um is its performance ... it is an amazingly fast browser it takes advantage of all PC hardware sold everything she saw earlier this week coming in hardware ... inner explores the web browser that it's advantage of that ... it's also worth noting that ... Intel's blur ... the boundaries between web apps ... and local applications the same way that ... up to your taskbar might have outlook word Excel ... with its four nine you can put ... up AllThingsD ... and Facebook and Hotmail dot and housewares well and where's ... the country ... bolted on to work on privacy ... yes ... and that that's really at ... thank you to commercial ... um you ... have to balance the commercial yes I can ask you to talk about ... the story became at the last few days says you've now been eclipsed in Europe ... and market share I think it might be the first time the eclipse of the major market ... op by somebody else in this case egg is far far ... far far some explain ... to ... what we need is to have like ninety percent share of something whittled back before there is white fight Starbucks and do for their social networks and no long long long time ago of the the the share was up ... at a different number ... Umm we have ... eighteen ninety percent and aren't happy with you is that in the nineties back ... in the nineties ... OK ... um ... so ... of what we look at is on how many people are choosing his early versions of the folks are choosing candidates for an auditor Explorer eight ... Umm we are delighted that your Explorer six market share is going down we're delighted that in its four seven market shares go down ... it's interesting too long ... ago ... it confuses some people that were actively working to drive our shared down ... on the earlier versions so whenever bad news is good news is that ... unlike Mike softer now that that that that that that that's a bit extreme ... OK ... so you're you're saying you attribute the drop in shares to the fall and the people ... stopping the use of your older versions but those that ... are instead going your newer versions the going at Cromer Park Oxley also the third Gropper tilted to the kitchen to ... take into account college web is growing so neither do I met ... up they might be going on the Web using ... other devices ... so there are a lot of different factors that it's a very complex ... situation ... okay ... um what about privacy um ... it ... it's not anything ... for there to be in your web browser I think actually it ... might ... my recollection is to start with Safari ... tablet's of ... a thing you can click that ... Wills will prevent your history and some attracts ... bread crumbs from being left on your local hard disk drive ... so um you don't want someone else may be using that computer didn't know what you've been doing on the Web you can picture stuff that's not new that's right now ... five six seven years old whatever ... um and then in ITE you introduced a ... feature that was not on by the full intriguingly ... which try to extend some of that protection ... to um ... SAExpress the way they travel to try to talk about what that was well so um ... what would you describe this is over the shoulder privacy when someone else walked my computer the cold War then ... there's the Bears The another kind of privacy which involves track ... who can track you ... across all the sites you visit on the Web not over your shoulder but ... the clouds ... and frankly they're there and there are two kinds of tracking ... we can talk about the web ... there's expected tracking ... and then there's a creepy stalker ... because of a creepy stalker minimal if it's worth noting that there is expected track ... when you go to Pandora ... on the track with you listen to make better recommendations when you go to Amazon ... you know they know where I live ... email me and you can opt into those are up to those with fairly easily connect what would you can go to Interactive ... if you did not want to remember that right so just two-thirds is not not all tracking is bad or some tracking that's expected ... um and House Republicans ... said they have some trouble that's the key that ... you have visibility and you have control ... um and ... you have to have benefits coming from a to mean you know who you know the business to amas on your customer ... to get benefits ... of the first of what I got Amazon ... they know that for most the Spice girls album saddle up for a decent ... so they can make a very informed recommendations to me at the need to sharpen a little while Kno would you buy ... I've had this to me by like ... a dozen ... BP books the summons had a baby I asked what they think that that's which was bought for the next ... two months bright red but they never offer you anything New York Yankees ... me never never right okay could sew sew there and there are some benefits they have some intelligence that right ... now the the the creepy Stalking is is quite different â I think it'll be the aspects of it ... um ... really creepy Stalking is not ethical or legal term with no consensus ... definition ... on ... the the the key issues are our consumers aware that it's going on and they have any control of all Oprah ... and that's what I think the love the Wall Street Journal ... series cover ... the surprise of who you know what they know who contracture on the way ... and what information they knew ... it we don't usually allow slides in our Cox's and ... because ... this is this is the special ... CSB version of the Impreza because this will copy to understand ... I'm going Epstein the stark light to promote his new browser but just to show what the what happens when you've gone the way to watch it just so what are we on this one we put this up so very quickly here is that its core nine pointer that if your dog or Taiwan yesterday ... and most important thing is the if you go to the next like this ... um is you'll see this dialogue shows you where all the things on this webpage come from ... for the rich will browses call was a ... bunch of little stones from all over the wet ... well all the content which all with a wet ... PC sell the country if your dog or are there enough box ... the next one down there something that comes from and Eurodollar net ... and it's it's an image Jeff ... I can find it on the page ... so I I saved it and I looked a bit in terms of that so one by one pixel image ... there's only one purpose with a one by one pixel image ... it's to track you ... if you don't read the Wikipedia article about web beacons or Pixel tracking ... not that this is a great example of this ... if you keep going ... you'll see that there's content on the in your piece that comes from Facebook ... and some other Facebook associated sites so all these web sites bringing that euro from all over the Web ... the notes let's keep going ... I tried to make sure that you're about to go from NPR to Fox News ... and both will see where their content comes from ... and we'll see a lot of names that might get my view is that most consumers don't recognize ... up sponsor of BlueKai ... I was going ... uphill CEO ... of BP was blocked is a good time to point out people to talk about Cooke's immediately ... focused are just one way ... that you can be tracked on the Web there are many many others are the striking pixels or Web beacons ... see there's lots of other sites you might not recognize ... like a rest I ... will will stop here because ... here the top you'll see there's that the top item is one x one it's another one by one pixel with identifying itself that way ... it comes from two NDN dot net ... um ... it's interesting if you if you're clever enough to find this he built it was this to me and on that ... we go to that website there's nothing there you'll get an error ... we need to root around and start looking around to the growth of aren't these companies history maturity you want an advertising company that owns and Mike SUP ... Opel has an advertising this is where bright ... red ... and cool obviously ... right ... does begin at Apple launch one ... yet ... so these are ... tech giants that the Verity nose and you're all in the Senate is the key Minack and tell me you don't do tracking ... firstly but I mean the press bought a bike shop that does that well I think the thing to keep in mind that with this is just the clothes off ... that's that's more on as you browse the Web ever in this room is you browse the Web sites that you go to include content from all over the Web ... better in positions tracking ... some of it actually does ... some of it is just a position to track you and I just wanna mention this era folks this is going on today this a lot of what the series covered ... um tracking of helpers in its advertising ... and you know dying and that that would be true in any broader sparring Europeans what used Tuesday whatever broke he wanted to go and bring up some of some debooking mechanism to Seaworld the pop culture ... um up due to your pointer a lot of folks in this business Edition to ... Micra softwood Bulldog whoever else ... is an amazing ecosystem ... it's the same way that here at CES ... um you'll go you'll see chipmaker's and ... you know the role of glass manufacturers ... is amazing ecosystem of information brokers as well as advertising the settlers there's a there's a cute industry ... and ... what are you going to do ... its new issue of a new thing coming so so the new thing is that of with with the new version of ie ... um you'll be able to go strikes me sitting in its IE nine nine will be and it would be a new ... beta release a new ... read the data write to the maim upcoming Middle above the first quarter this year up pretty soon ... um you'll be able to go to a web page ... and click on above ... and you will be protected from track ... you'll click the button on the webpage on here is yours with Craig ... Newitt pitch can put up above ... to help protect you from tracking ... and anyone know what can offer a list ... this new way this works that there is a list of sites ... behind that but on the web page ... that up will will will lock content from ... and of that that means it's an open publishing platform you have of why try to these lists ... to choose from ... I think it's worth it but why wouldn't ... buy with the proprietor of a webpage ... who wants advertising is the revenue money he does ... know ... that the ad serving companies to have a legitimate point Absolute to some extent I mean ... my objection I've read this and calms the mind saying it is just that they don't ask you or they don't tell you but ... it isn't necessarily ... awful that they ... know something about you because they can serve you better answer whatever ... um what would be in the interests of the webpage for but not the system tracked me in a release to put some more we can buy it right so so ... that we got the sense that ... talking about this back in December we've got a lot of interest from a lot of different organizations to Onek lifts ... up some are advertising organizations that one make sure that ... of good ads get through and bad ads from their point of view ... of the stand at first are secretly tricky bad tracking mechanisms for ... other privacy advocates were very interested in publishing lists ... of their government agencies that are that are interested in helping protect ... consumers ... from cars to their girl that there's a really prospect for folks were interested in putting his list ... you built a total site ... to get this list and then anywhere else you go on the web that list would be protected like so decisive steps ... by ... taking action on going and downloading the lists from somebody or trucks ... write like are you going to maintain a site with links to these lists on the hour ... the the ... we didn't handle ... no um we expect the folks here find useless the way they find everything else lab ... I think you know there'll be recommendations from friends on Facebook for lists I think that search engines are really great way to find words ... to with your demand ... it's a book when you really want to make a peach Bowl these lists will we will do it ... OK ... and so ago I get a list and this is from ... some ... company or or ... organization that tries ... it's in some format that ... IE ... understood it right here with me that format available publicly that he added ... I downloaded some that what it's like a plug in and tiny it that it's just ... it's just ... information to call on says Thomas somemore my computer broke out ... and ... but then I have to depend on ... the Web said I'm going to to have a button somewhere I can find it twice in Europe controlled by denying that which they care for me right ... still the December that some people get their news for NPR unthinkable good news for Fox ... there's a broad spectrum what people think this tracking ... but this is tracking this is okay tracking backtracking trucking ago one of the associated with ... of we think it support to have ... people exercise judgment in making those listed are we so need to do so many definitions of this ... um ... sure Adobe apartments on the body to go off and they find the lead ... of the most important of those that you go off the West point was that you believe in ... confidence ... write what I'm saying is ... one said that the list won won surfing through through the wet ... why ... do I have to hope that a website I go to ... as one of the spot ... why shouldn't it be unique browsers on a mechanism um um um um ... all I can turn right so ago I go to your site and I ... did but see you publish a list and I don't I subscribe to waltz ... privacy that I ... the feature is on the promiscuous is operating everywhere I go on the web once I don't need the public was its attractiveness as soon as an end ... what do the right toy so what's the purpose of the button on the good people clips ... they might have different Kulikov one Mr. the Adelaide only council that write a ... um ... do you expect ... your competitors to do something like this ... you know for the sake of consumers who they do ... we published the format for this week published how it ... How works ... um blur of were working with the University of California Berkeley ... together roundtable in every ... other browser vendors are getting their patients along with government ... of industry groups privacy advocates to sit down and talk through the hole ... I didn't agree that that that if one were cynical journalist ... a pathetic hypothetically ... the ... um ... my one thing when she's now ... Chrome is moving up pretty fast people are surfing like you save yourself the people surfing the Web from non PC devices ... one has noticed that ... back clawbacks are being sold in the UK are not on the Mac ... so there's a bunch of things happening that hed ... have been has been advantageous to you ... these guys jumping on this privacy thing to get out ahead as ... part of business tactic is ... that what's going on these guys them reduce their duty ... are we ... so the way ... one weren't sure ... that I'm ... sure what the last letter of award privates ... so what I think there are two ways to look at consumers' on the Web were using the browser ... one way is as customers ... as pane windows cost ... and pain Windows customers one have a great browsing experience that includes privacy sales performance in everything else that that that we talked about ... that's our core Nicky ... that defines how we look at building a browser ... there is another way to look ... at the people who use a browser ... and browse the Web ... and that's as objects ... their objects ... almost like inventory to be balks in price in Seoul ... so where pointed in building a browser ... used in each of these windows customers Logar web experience ... and if they continue to choose ... on ... this wave browse the Web ... that report a few ... other folks have a different point of view on what the bill the browser and how the fund ... and so on ... were those other folks ... well you know you keep reading the prowl ... so um ... you know ... Chrome is funded by the same thing that defines its parent company which is advertising so there's a there's a different motivation ... with a clear motivation ... um around windows of ... a king prawn is tracking ... people the Chrome browser itself the ad ... that because the bits that are pro ... as the most is what's happening with said â what a great said is that the funding mechanism ... underlying the browser ... underlying pool ... is it ... it's good ... to talk ... to get funding mechanism underlying the Wall Street Journal ... I feel about the ... high ... pace my salary and it's a perfectly legitimate ... pursued by a completely free advertising is is the goal of our content in every night will air ... they're great people ... weren't quite what I think advertising is great ... I think that ... you you you you've gone from of ... from Tracking to advertising ... in a lot I think that I think this is this is this is a good time to go back to your previous question does Micra softwood this to him ... Microsoft has advertising customers ... will often to be delighted we have Windows customers will often be delighted ... we are unique position ... because we listen ... to both sides ... of ... the issue on this ... worry me position to be ... until the unique position to re ... write on product ... but that's because you have other revenue streams ... the ... advertising revenue stream it's not as big schools I would guess ... and certainly not as big as Google's is a percentage of all your breath ... future as you pointed out good ... team when those customers right ... on the Xbox Custos is the view of their own freedom to do this that ... um ... you know I think it was free to write what they want as part of their products ... in the U S where the other guys to ... an assistant this with the other ... guys are doing and ... Seaspan ... in an interview with the ... Privacy motive some time now ... the base for the overshoot of the shoulders of the bill the shoulder ... and then take there were talking about the tracking ... which is ... all there in the journal series there were some really interesting kinds of tracking at ... least I was unaware of ... a fingerprint aim for Flash cookies things that ... it ... the sharp orders in the image ... experts they interviewed said ... pretty hard ... to get rid of the block are you going to be able to ... tell ... the user buying nine that she's going to be it would go through the web and not ... be affected by those things ... no that's that that that is a thing ... great question it will come down ... to how a blister offer solace to stay flat for example ... flashes of green technology ... um flash enables you know all the video that we enjoy today to continue to be running Flash Flash is crucial for advertising ... flash also enables of a tracking mechanism ... um would be nicknamed Flash cookies ... um they're just inherited flash the only way to prevent Flash cookies is to turn the flash off ... and so ... it is the consumer says Hey I wanna be protected from Flash cookies ... the only practical answer to ... um is to turn flash off so this news Tuesday feature you're going off the bat away with the name ... of Tracking Protection ... Tracking Protection ... will not stop Flash cookies ... you can ... the current electoral law clerk in little bits Kembla were ready to say Hey I don't want ... Flash content from the site so ... soft and that's a pretty extreme ... the gap to do ... yes ... if it is and that's that's part of the balance on the Web ... right now there's ... there's need to ... on ... the QE one when the questions of sought after free after the start talking but this was one just walk although third party content ... walk of all ... which doesn't make sense is like a third party editorial content that would be sacked photos and videos people in this important things from twenty nine StockCharts videos that are a lot of very important things ... and right now what what work will reap such as the ambiguity ... up to a consumer around will do what actually is tracking the in which a position to track ... and there's there's a huge amount of ambiguity The was undergoing ... serious change ... right now and I think that were working through our point ... in doing this functionality the way we're doing it and making it available now ... is to ... use to help consumers make progress being in control ... there's a conversation that to continue with the continued ... UC Berkeley at the law school ... to continue in Brussels with your opening on working group looking at tracking and protecting EU citizens from tracking ... of ... the Federal Trade Commission ... issued a report back in December the Park of Commerce is unfolding with the swell ... has this amazing conversation going on ... our goal in doing this was to ... help consumers make progress today ... with this is this is by no means the end of the conversation ... I'll switch to different septic per second ... there is ... a bobbing our a game and ... I'm not sure it's actually an argument that most average ... folks are involved and that certainly ... activists on the Web when and developers ... and others are talking about ... you'll weather ... the future of ... the entertainment and commerce and productivity in everything we do that we would call ... up a nap today are program is really just couldn't be ... done within the browser ... on the cloud ... and YouTube no swells I did that the promo ads and even the Chrome browser on ... Windows Mac today um ... has a ... severe organize said of ... what they call web apps ... which ... I think would be fair the ... in a ... simple way to say our little different than just a website that has ... to mature but that actually doesn't like ... the picnic photo editor war ... something that's a ... dust some of the things we think of is that the program on the future ... Google has that and in Cromwell s they also have first Android which ... um ... has will collapse the money they may talk to play out the mixed or things of the club but there's local ... code ... on the device ... when you come down on your running up browser still has the bigger share ... um you believe it's all ... good be with apps in the clouds are ... white ... I think about as as as the best of both worlds situation and so that the tyranny of four ... wickets to be the sweat things for these local banks ... I think it's a great visit and ... buying today ... um ... you know you might have Word Excel running locally as Windows applications ... Lake tell school run up cloud versions of word Excel hip-hop village held the office where applications are available ... in the browser ... I think browses are getting more and more functional and repeat that a lot of work ... on speed in on safety ... the to feel better when its applications in the cloud ... um ... I think a ... no I think to be a best of both worlds tuitions ... for consumers if a guy who spoke at this point ... Boyd devices you you're pretty hybrid that I am on personally on and I were to music though I mean um ... they didn't have the whole bill for example often it's easier just to ... view it would have been rendered as part of the party browser instead of downloading it an opening ... so they're a lot of benefit on on on both of you should really think about is the which one makes more sense to be right now not like I need to choose to voting I can only get this one about once ... a religious issue it's just a DVD practicality get it it just grows capacity ... well um ... one point but some question we have some time for that ... and yes ... these don't feel shy we really like ... have an intelligent audience asking Teligen for ... our ... area ... we're working so ... you feel about the SEC's efforts to reach ... me for some species Act ... um the FCC ... issued a hundred plus page um doctrine back in December ... and it's a framework I think it's a great framework is it really sketches the problem privacy online and offline in different ways ... um I think that they've got a call for browser vendors do more ... I think they are they responded favorably ... to a week without ... a strong framework and I think ... um ... they are very eager for the industry at large shows self regulation ... and that they were all your The to work together to see what we can ... put ... together at the top ... among yourselves that this is um I've had conversations with them and trigger point of view and that and it makes us ... a baby um I mean if you see I mean you and your competitors ... say you're anxious to work together ... together with them work together but the government across the industry and ... the folks work on browsers are interested in doing this and I need ... I've had conversations them around so this privacy ... I'm tracking protection work ... the folks in the advertising industry ... are very interested in making sure that ... of everyone is happy ... to that things work out in the FCC wants to protect consumers from harm that they're very good ... thank you ... now pull it out ... video see his government's time ... and every conversation was about how to deal with open source for banks ... it's a security issue ... and then him ... and ... it turns out that the market but consumers must let advertisers might but business lines ... doesn't make us more secure as the nation ... some wondering ... what are ... we supposed to get that ball rolling was supposed to look to cut the specific level ... of performance we need to look at ... because it's not just about when somebody says something ... on Facebook ... it's literally if you open them wrong e-mail your money your bank how will the train and a wind up ... in a foreign country and the FBI was talking to itself ... I'm wondering where the security ... issues come in with the strength of privacy overall ... where the tickets ... so I'm a step back and say look the look of larger goal that we watch is actually trustworthy computing ... and an old school trustworthy is being not only try to ... but safe ... and reliable ... that also includes business practices ... I want software that can be compromised security for review I wanted to always be there like electricity is ... typically ... um ... one major respect my privacy and I wanna have some confidence that this is practice of of of was doing ... um security is an industry issue ... I'd I have to say it that way because almost anything that's that that that ... that did we can possibly talk about your ... aunt of having multiple parties people ... um ... you know if your Facebook account is compromise ... with your face to pass for the same as your banking password ... it ... bread stick and that that that that that national scope ... um ... I know that there are ... folks working as part of Department Homeland Security in the recent announcements around the park offers ... to take a more ballistic look ... I can I can say stepping back from Commerce from from the industry at large ... um that there's a lot of work together ... across the industry and long Forstmann ... to make things more secure ... I'm I'm not sure how authentic it there's there's no single Internet security czar ... one familiar with ... but if you're you are in charge of what's to what is still the biggest biggest ... the most popular the most commonly used its Web browsers this pretty ... significant responsibility on you not only for all the privacy that we separate that ... for the security stuff that gentleman talk about your bank account can be trained right ... what do so would you do that ... we put out security updates on a regular basis every eight weeks because the security landscape changes what what what what what my favorite stories about this this up ... his body your half ago ... there is a on ... a potential vulnerability report to us ... and we look at it and using all the skills and tools that work stance ... it was a no discount ... copper mines in one ... this is not a tackle ... three weeks later there is repairs a paper published at a conference and it became its portable ... in so we turned around and be ... updated product and we put that out to about a half billion people ... through Windows update ... a north may show that ever was secure ... frankly be the best thing that people can do at this point remains secure is just people that they accepted it ... and just turning up on the security updates would make such a different apps to four ... Eichiner Street broader impact on that as as well as for Adobe Flash ... an Adobe reader in all those plugins that the bill and the press ... and it's true for all that the nine hundred tablets that are going to be on the market this year everything ... will pre much anything that stop ... competition in power ... his attack surface area ... to use their Prana ... Sir ... Run KayHian technologies ... so on ... Firefox has a ghostly off overnight ... the line ... what some of the ... but those are not written by Mozilo noted that third party right handed but the CDS effect of blocking some beaches ... will ... yet to be placed ... in a Firefox's mobile ad business isn't it interesting ... so they're they're pretty ... consumer friendly in that sense ... so my question is are those affected ... what are you can do this ... all this ... it's that song ... so the emotion of well cost which is his fault or not is a Firefox add a ... so what consumer house to do is going to do that then install the add in and it needs to go find a list ... to plug into the oven ... Apple also tell doesn't ... use much as you might take action it's going to the list ... of what we're doing is we're building the functionality directly in Totty ... so that everybody knowing customer will have that capability built into their browser there's no need to download something else ... I would also um ... started work with some folks to write lists for Apple A-plus ... and ... they're eager to make their lists available for IE nine as well ... such a trooper ... but he did it and I may not be as familiar it should be with us ... the peak of her ... and it's for fire trucks but they also are ... jammed said ... Lockheed tyre at the door to door folks that don't wanna see ... the the the way back ... but lots of people do what seed's they just don't want the ads to track the ... roar these ... tracked them in a way that makes them uncomfortable ... so ... Europe this year which are talking about the tracking protection does not block an entire that's right ... well that both the ad war costs ... of added that he described as well as what we're doing ... it comes down to the list ... if the list off their list off all the website Aboutads ... and the active lot if it was awful things for tracking ... the tracking well ... and ... in so it really was the only cure for feature could allow someone to ... surf the Web without seeing acts it comes down to what was the install ... and that's that's true Cross ... of Cross these ... because I'd I should point out that ... you know ... op I take a backseat to no body in ... my feelings about ... some of the ... sneaky tracking that goes on the question of data ... that the user never is informed about all of that ... but ... the principal way ... with sites make money is the bass and ... Serena have a much more impoverished with that ... people have written so there's a difference between ... saying I'm RCS ... a British free do it ... but there's a difference between that and saying I don't want tracking ... we're at ... it ... to be clear ... like ... ads are great ... role to watch Superbowl or some large number of swaps the Super Bowl is that more people watch the ads ... that will watch the actual Super Bowl ... the Patriots are ... that ... noted this show up ... the ... bid in what would you buy Jennifer here is one of the reasons the ad industry is interested in creating one of these lists ... are multiple had ... an ad industry groups the one Acree one is Live so they can all distinguish ... um ... tracking from Non Tracking ... in North Dakota that don't get swept up in the in the fervor of privacy ... an ... answer ... yet high TTT University Nikkei ... been talking a lot about ... desktop browser as more more people are ... using mobile browsers specifically Windows Phone is relaunched with a much work browser ... if you planning on bringing ... the speeches to the mobile site as well ... um I think a short in the short answer that you can infer from it is ... we'll be talking more bar mobile browser very soon ... and I'll just smile and you can for that ... a ... get one more question ... it's it's ... it's it's it's ... one of these companies tracking Andreessen it's interesting ... is that its effectiveness the apricots ... in the three key point ... of course just how much value ... does actually ... get to ... what she does it ... actually ... make that cuts visitor number one news ... I don't even know what the units would would be in terms of the new ... entity predicted Dean he's gotten an advertising expert ... um it does not appear to think that you know maybe media ... over the next time you can have a basic itself the ad industry ... right here ... the ... OPEC eighteenth Axle ... the the ...