UAB's largest-ever fundraising campaign announces $1 billion goal

The University of Alabama at Birmingham's $1 billion fundraising campaign allows donors to select the area of interest their money will support, including health care. (UAB)

BIRMINGHAM, Alabama -- The University of Alabama at Birmingham has officially kicked off the public phase of its massive fundraising campaign titled "The Campaign for UAB: Give Something, Change Everything."

University officials plan to raise $1 billion with the campaign running through 2018. It is the school's largest-ever fundraising campaign.

"We are working hard to strengthen our position as one of the nation's most productive and dynamic universities," said University President Ray Watts.

University Vice President Shirley Salloway Kahn said the campaign will allow donors to choose what efforts their donations support.

For example, donors can choose for their money to fund scholarships, create endowments, expand facilities, invest in new technologies, underwrite efforts to commercialize technologies, expand patient-care facilities, or support arts and cultural programs.

At least $35 million of the $1 billion goal is expected to come from university faculty and staff, UAB said in a statement.

UAB’s previous philanthropic campaign, which ran from 1999 to 2003, garnered $388.7 million. It was the largest fundraising effort undertaken by an Alabama university at the time.

"The $1 billion goal is an unprecedented figure for UAB, Kahn said.

"The money that is raised will help our faculty and staff continue their efforts to find new cures for diseases, educate students, and bring recognition to our city and state through their outstanding teaching, patient care, research and service."

As an economic engine, UAB's economic impact exceeds $5 billion in Alabama annually, the university said.

"The scope and impact of this campaign will extend far beyond our campus," Watts said.