Surprise!

Apple officially introduced its new iPhone models during its live event. The iPhone XS and iPhone XS Max are the next-generation devices joining the Apple iPhone line-up. Apple also introduced the iPhone XR, a smaller phone available in a wider array of colors.

The iPhone XS and XS Max phones come in three colors: Gold, Silver and Space Gray in two sizes: the XS Max at 6.5-inches and XS at 5.8-inch. The XR has a 6.1-inch "Liquid Retina" LCD display.

The XS Max is the largest iPhone ever, with a 458ppi, 2688 x 1242 OLED display. Both XS versions have OLED displays with HDR capabilities.

Prices for the XS start at $999 and the XS Max starts at $1099. The phones are available in 64, 256, and 512GB versions. The XR starts at $749 and is available in 64, 128, and 256GB sizes.

Pre-orders open September 14 and the phones release September 21.

iPhone XS First Look

The XS and XR have Apple's Face ID technology, and in typical Apple fashion, it claims it's the "best" such software ever created.

Camera improvements are par for the course with each new iPhone, and the iPhone XS is no exception. Apple showed off improvements to its camera system, including adjustable depth-of-field in portrait mode. It also added portrait mode to the XR, in spite of the fact it has only one rear-facing camera.

All are liquid resistant, with Apple testing them against several types of water, as well as orange juice and beer.

The XS and XR run on Apple's 7nm A12 Bionic chip, with a 4-core GPU and 6-core CPU with up to 15% more power. The new chip has greater secondary memory capabilities, allowing the new iPhones to come in sizes up to 512GB.

Earlier today, details on the new iPhones, including storage capacity and color selections, were leaked on Apple's own website by XML data.

Seth Macy is IGN's tech and commerce editor and iPhone user. You can follow him on Twitter @sethmacy.