Claure asked the room what they think when they hear the word “T-Mobile.”

The White woman next to him says, “Oh my God, the first word that came to my head was ‘ghetto,’ That sounds like, terrible.”

The table erupts into laughter and Claure appears to nod his head. As if the video wasn’t bad enough, the CEO tweeted out the YouTube link with a caption that read in part, “Sometimes the truth hurts.”