Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Technology, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Matt is currently the Director of Client Services for a major Los Angeles-based media marketing and branding firm where he is actively involved with all aspects of writing, editing, and managing content for client websites and social media campaigns. As a professional writer for over 15-years, Matt has worked with hundreds of webmasters as well as several published authors. His fields of expertise are widely varied, and his ability to research any given topic is impeccable. Matt's experience includes:

Interests

Matt was raised in the wide open spaces of rural Kentucky where he acquired a lifelong love of horses. As a young man, he worked his way through college as a personal trainer, and he stays active today by competing in triathlons. In his leisure time, Matt enjoys reading the novels of James Patterson, researching new discoveries in astronomy, reading anything to do with British history, refurbishing classic antique cars, renovating old homes, and hiking in the mountains with his lovely wife, Lisa.

Education

Clemson University

Matt graduated on the Dean's List with a 3.65 GPA. He was also a member of Student Government for two years of his attendance while also participating in several intramural sports. Matt worked his way through college as a certified personal fitness trainer at the local Gold's Gym.

Clemson University

Matt has always been a mathematics enthusiast. Upon graduation with a BA in Architecture, Matt continued his education by acquiring a post-graduate degree in Civil Engineering. With a 3.75 GPA, Matt graduated with honors while also working as an architectural intern at a very reputable architectural and engineering firm.

Armstrong Atlantic State University

After working as an architectural engineer for several years, Matt was asked by his employer to gain a second post-graduate degree with a focus on IT Managment. His firm had several satellite offices located throughout the continental United States, and Matt was instrumental in creating the corporate infrastructure.

Technology

15,097 Projects Completed, Elite Badge Awarded

Matt has nearly 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Real Estate

10,039 Projects Completed, Elite Badge Awarded

Matt specializes in writing white papers, eBooks, essays, and other projects in the Real Estate industry. With dual degrees in Architecture and Information Technology, Matt knows how to write real estate copy that SELLS! Among his many clients is a high-end real estate developer/agent in Miami, Florida. This is a very exclusive area of Southern Florida where a studio condominium sells for upwards of a half-million dollars. Matt also excels at writing colorful and engaging neighborhood descriptions for real estate websites, outlining the schools, parks, transportation, nightlife, and shopping opportunities within the surrounding area.

Matt is also an expert at Local SEO strategies, a much-required tool for getting high traffic to your real estate website or blog post. He can also include relevant backlinks to boost your SEO even further. Take a look at the attached example for a better idea of Matt’s remarkable talents.

Marketing

10,006 Projects Completed

Matt is currently the Director of Client Services for a major Los Angeles-based marketing and branding firm. Managing a staff of 100+ writers, editors, and designers, Matt is actively involved with all aspects of writing, editing, content management, content strategies, website design, and social media management for client websites, new product launches, and related marketing campaigns.

With degrees in Information Technology, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. Matt's fields of expertise are widely varied, and his ability to research any given topic is impeccable.

Home Living

5,053 Projects Completed, Elite Badge Awarded

Matt is a former VP of Engineering for a multi-million dollar architectural firm, managing the construction budgets and schedules for numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation.

Matt also helps his lovely wife run her interior design business. As a loving husband, he has been heavily involved in many of his wife's installations for both residential and corporate design projects. When it comes to interior design and construction, this husband-and-wife team is simply unbeatable.

Matt’s years of professional experience in the architectural and interior design fields has led to a vast range of home improvement skills, including the following areas:

•HVAC•Roofing•Plumbing•Electrical•Landscaping•Gardening•Deck and patio•Room additions•Interior design•“Decorating on a budget”

Construction

2,029 Projects Completed, Elite Badge Awarded

Matt specializes in writing white papers, eBooks, essays, and other projects in the construction industry. With dual degrees in Architecture and Information Technology, Matt knows how to write construction and project management copy that SELLS! Prior to becoming a freelance journalist, Matt was the VP for a multi-million dollar architectural firm, managing the budgets and schedules of numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation.

Matt is well-known for his ability to create and manage multiple design options until the team can reach a final determination. He is also an expert in Local SEO strategies, a much-required tool for getting high traffic to your construction, design, or project management website. Matt can also include relevant backlinks to boost your SEO even further.

Medical

1,007 Projects Completed

Matt comes from a medical family. His mother is a Gynecologist, his father is a Gastroenterologist, and his brother is an Orthopedic Surgeon. Even though Matt’s background is in architectural engineering, growing up surrounded by doctors has given him the unique gift to translate medical jargon into an easy-to-understand document for the general reader.

As Director of Client Services for a major Los Angeles-based media marketing firm, Matt knows how to target specific long-tail keywords to generate high rankings with the search engines. He currently works with several long-term clients in the medical industry, writing weekly blog posts, articles, press releases, and website content in the following specialties:

Spirituality

600 Projects Completed

Matt has extensive experience in writing articles related to spirituality, religion, and holistic practices. He is an avid believer in “The Law of Attraction.” Having been a successful author of several articles, blogs, eBooks, and Kindles in recent years, Matt is an expert at taking old Bible passages and relating them to the modern-day experience. His writing is both insightful and inspirational while also written in an easy-to-understand language that draws the reader to the final sentence.

Matt is also a loyal fan of “Zen and the Art of Motorcycle Maintenance,” if that novel rings a bell with any webmaster in the spiritual or philosophical genres. From Transcendental Meditation to the Healing Power of Crystals and Buddhist Beliefs, Matt loves researching all types of ancient and new-age practices.

Below is a short list of his many areas of specialty:

•Angels and Spirits•The Bible•Chakras•Channeling•Divination•Eastern Philosophies and Religious Practices•Law of Attraction•Mental and Spiritual Healing•Mysticism•Mediation•New Age•Power of Positive Thinking•Sacred Texts•Supernatural and Paranormal•Wicca

Business

527 Projects Completed, Elite Badge Awarded

Matt specializes in writing white papers, eBooks, essays, and other projects in the business industry. As a professional architectural engineer with a second degree in Information Technology, he has nearly twenty years of experience as a leading expert regarding interdepartmental coordination and regulatory requirements for companies in various industries. Matt has also written numerous "how-to" instructional manuals, training guides, and memorandums for in-house technological updates.

Prior to becoming a freelance journalist, Matt was the Vice-President for a multi-million dollar architectural firm, managing the budgets and schedules of numerous military projects for the US Government. His wife is a small business owner, offering services as a professional interior designer. Matt has also been directly involved in his wife's business dealings as well.

Fitness

513 Projects Completed

Matt specializes in writing white papers, eBooks, essays, and other projects in the fitness industry. He is a long-time certified personal trainer with over twenty years of professional experience, certified by both the National Academy of Sports Medicine (NASM) and the National Strength and Conditioning Association (NSCA). As a lifelong fitness enthusiast, Matt is very knowledgeable about the latest workout techniques, fitness programs, and dietary supplements while also having written many fitness-related articles for such notable clients as Men’s Health Magazine and Bodybuilder.com. His additional certifications include:

Transportation

506 Projects Completed

Matt has over 20-years of experience in writing white papers, eBooks, and essays for leaders of the transportation industry, including Cisco Systems, Xerox, United Parcel Service (UPS), FedEx, Union Pacific, and Delta Airlines. He is one of WA’s leading specialists of complex technological topics that include Big Data, Business Intelligence, Data Analytics, and many others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content is simply unmatched.

Nutrition

504 Projects Completed

Matt is a professional personal trainer, certified by the National Academy of Sports Medicine (NASM) and the National Strength and Conditioning Association (NSCA). His secret hobby is researching home remedies found in everyday foods and spices that can be used for curing very common ailments. Matt especially enjoys reading and writing about the latest nutritional trends, diets, and fads while also offering his unique insight into new medical research and its possible benefits or side effects on our health.

As a lifelong fitness enthusiast, Matt is very knowledgeable about the latest nutritional studies, workout techniques, fitness programs, and dietary supplements. Heâ€™s also written many nutrition and fitness articles for notable fitness magazines and online fitness websites.

Manufacturing

500 Projects Completed

With degrees in Architecture, Civil Engineering, and Information Systems, Matt has taken a leading role as developer of several corporate websites for in the manufacturing industries. One of his rather unique areas of specialization is in field of architectural precast manufacturing. He is also considered somewhat of an expert in green or eco-friendly manufacturing processes.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. In his nearly 20-years of experience, Matt has worked with such leaders of manufacturing that include Aethrex, Devon Energy, Hilcorp, Stryker, and W. L. Gore & Associates, just to name a few. He is also one of WA’s leading specialists of complex technological topics spanning Big Data, Business Intelligence, Data Analytics, and many others.

Health

374 Projects Completed

Matt specializes in writing white papers, eBooks, essays, and other projects in the health and fitness industry. Before Matt became a professional architectural engineer, he worked his way through college as a NASM-certified personal trainer. Even as he pursued his second degree in Information Technology, Matt remained an avid fitness enthusiast. While he still provides certified personal training part-time, Matt regularly "hits the gym" at least five times per week.

He is also an active contributing freelance writer for several fitness magazines and medical blogs (see Matt's Medical Industry profile for more information.) From diet supplements to workout routines, Matt enjoys reading about the latest trends and fads while also offering his unique insight into new scientific research and its possible benefits or side effects on long-term health. His secret hobby is researching home remedies found in everyday foods and spices that can be used for curing very common ailments.

Green Services

350 Projects Completed

Green living is no longer a hip, new trend. It is a way of life that is enveloping nearly every business sector and industry. With his vast experience as a VP for a multi-million dollar architectural firm, Matt has written hundreds of articles discussing eco-friendly construction and manufacturing practices for the real estate and engineering industries.

Matt specializes in writing white papers, eBooks, web page content, product descriptions, essays, and other projects in the area of environmentally friendly products, services, and living strategies. With dual degrees in Architecture and Information Technology, Matt knows how to write "green" content that is educational, reader-friendly, engaging, and motivational.

Self Help

250 Projects Completed

Matt has extensive experience in writing self-help articles, eBooks, and Kindles on a variety of interesting topics. From "How to Help your Beagle Overcome Separation Anxiety" to "Self-Help Tips for Overcoming Depression (see example article attached), Matt crafts a detailed document packed with useful information but free from useless filler jargon. The writing will be engaging, thought-provoking, and inspirational.

Matt is also a very successful ghostwriter for a number of published authors in “hardcover or softcover” formats. Below is a short list of his many areas of specialty:

Legal

2 Projects Completed

With legal expertise involving the areas of business, real estate, corporate law, and tax codes, Matt has gained quite an excellent reputation for his crafting of legal content. One of his major clients is a Miami-based legal expert who hires Matt to write dissertations, white papers, eBooks, articles, and blogs in these related fields. His WA Copywriter Certification and Elite-Level status in both Web Pages, Product Descriptions, and several other areas has also attracted several law firms to hire Matt to develop and write content for entire websites, both new and existing upgrades using the latest SEO strategies.

Matt is also a former Vice-President of a multi-million dollar architectural firm where proactively managing potential legal and code-related liability issues was an everyday occurrence. He and his wife are also small business owners, which means that Matt can create content that is very reader-friendly or highly technical, depending on the client's specific project parameters.

High Tech

2 Projects Completed

Matt has over 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Software

1 Projects Completed

Matt has nearly 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Web Development

1 Projects Completed

Great Web Design is the first step to a successful marketing strategy. Anyone who surfs the Internet knows how easy it is to stumble across websites that are unattractive, difficult to read, challenging to maneuver, and slow to upload. As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is instrumental in designing efficient and engaging websites that boost traffic and escalate conversions. Beginning his career as a technical writer for Cisco Systems, Matt then became quite well-known in the Washington, DC area for his expertise in creating imaginative websites for many of the nations architectural and engineering firms before striking out on his own.

Hardware

0 Projects Completed

Matt has over 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

White Paper

14,015 Projects Completed, Elite Badge Awarded

With Degrees in Information Technology, Architecture, and Civil Engineering, Matt began his career working for Cisco Systems as a marketing writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. He has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Blog Post

5,183 Projects Completed, Elite Badge Awarded

Web Page

2,581 Projects Completed, Elite Badge Awarded

Your website is your virtual business card. Every home page, landing page, and FAQ page relies heavily on engaging and relevant content to boost SEO rankings and drive traffic. As Director of Client Services for a major Los Angeles-based media firm, Matt works with webmasters and marketing executives around the globe to provide authoritative web content that successfully achieves consistent and powerful results.

The proper selection and placement of optimum keywords is a consistently debated and continuously changing area of SEO. Before the Google Hummingbird update of 2013, millions of webmasters were utilizing a sort of Black Hat technique called "keyword stuffing" to gain favor with the search engines. Today, those practices will get your site penalized by Google, Yahoo, and Bing so fast that it will make your head spin! Matt knows “how” and “where” to place optimized keywords to fit the unique objectives of your website.

Matt has extensive expertise in the following areas of web content design:

Article

2,529 Projects Completed, Elite Badge Awarded

Product Description

329 Projects Completed, Elite Badge Awarded

As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is responsible for the writing and editorial process behind the marketing campaigns of multiple clients' products and services. Generating effective product descriptions and product reviews requires completely different writing techniques than those for traditional blog posts or articles. Matt excels in creating these documents, geared towards only the positive aspects, the negative, or a combination of both (see example).

Unless otherwise specified, all product reviews are written in third-person. Product descriptions for sites like Amazon will be clear, concise, and powerful. Matt uses lots of bullet points and/or sub-headings to clearly communicate the information in an easily reviewable format while engaging the reader to “click and buy.”

eBook

101 Projects Completed

Matt has been a successful ghostwriter for multiple webmasters and published authors in eBook, Kindle, and traditional “hardcover or softcover” formats. Matt loves to write and research, focusing on format and style to make the finished document easy-to-read, highly informative, and free of useless filler verbiage. Some of his most recent works include:

•EBook on the topic of “ITaaS: 10 Steps to a Successful Transition”•EBook on the topic of “Powerlifting: One Rep Maximums”•EBook on the topic of “Rental Real Estate Tax Law”•EBook on the topic of “Designer Secrets for Home Décor.” •Kindle on the topic of “Curing Beagle Separation Anxiety”•Hardcover publication on the topic of “Spirituality in the Modern Age.”

Matt is also able to craft the document in a tone that suits the genre, from informal (Beagle Training) to Professional (Real Estate Taxes), and everything in between (Spirituality).