Movin’ On Up: General Motors Market Share On The Rise

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According to Car Wars, a Bank of America — Merrill Lynch study, General Motors will likely preserve its share of the US auto market over the next few years. The study is based on the presumption that a newer lineup and rate recent model launches results in a higher market share. The study predicts that GM’s market share will undergo a slight increase to 18.8 percent by 2013 from the current 18.7 percent.

According to Bank of America — Merrill Lynch analyst John Murphy, “Product activity should accelerate in the 2011-2014 model years following a lull in 2009 and 2010.” Murphy also stated that crossovers and compact/subcompact cars will account for an uneven amount of new car introductions but also predicted that the mix of vehicles sold would stay the same.

The study also found that Japanese and Korean automakers develop and produce vehicles at a faster rate than those based in Detroit but that the gap is closing.