Sony Ericsson launched their own channel in Android Market for Xperia Android smartphone customers. The channel will provide app selections in My Apps option in the Android Market that features Sony Ericsson apps as well as partner apps. Here is more info:

Sony Ericsson Android Market channel features:

- Provide recommendations to help you find the best games & apps that enhance your Sony Ericsson ?most entertaining? experience.- Provide a way to easily find original apps from Sony Ericsson such as Timescape plugins etc.- From time to time offer exclusive games & apps only available in this channel.- Help our developer partners promote their apps & games giving them a highlighted market space to our consumers.