Boost Crossover

Boost is big on motocross. They are title sponsor of the Boost Mobile Yamaha of Troy team, and they sponsor many individual riders as well. Boost is big on extreme sports in general – surf, MX, snow, and skate.

What is Boost? Why do they sponsor these events?

Boost is a mobile phone company. Sponsoring these extreme events is a great way to get their message and brand in front of the people they’re targeting, the extreme sports enthusiast.

We asked Adrian from Boost to give us the lowdown on tonight’s party: “It’s a big surfing event – the Boost Mobile Pro presented by QuickSilver. We are really stepping it up here in our second year, and tonight is our media launch at the Fox Sports Grill here in southern California. The actual surfing event starts Thursday September 4th, and runs until Monday of next week. It’s at a famous surf spot – Lower Trestles. We’ve got all the good guys here tonight. The 2002 Boost Mobile Pro was acknowledged as setting new standards in event production & promotion. This year’s Boost Mobile Pro is the mid-way point of the world title race, and it is the only mainland USA venue for a WCT event.”