Acquired competitor's facebook page now what?

I was monitoring one of my competitors page since a long, and his page was down by Facebook.
So immediately I claim that page and done 25 likes and acquire the page url (Its competitors Company Name page).
I need expert advice from you guys, how can I use it to get more benefits.

I was monitoring one of my competitors page since a long, and his page was down by Facebook.
So immediately I claim that page and done 25 likes and acquire the page url (Its competitors Company Name page).
I need expert advice from you guys, how can I use it to get more benefits.

Wait does he mean his competitors facebook page went down, so became non existent, he then in turn created a new page with exactly the same page name and details, he added likes to it and now he wants to know how he can best use it?

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