How To Create A Daily Online Newsletter For Patients

I made a short Video Tutorial showing how to create a daily online newsletter for patients and why it is excellent for lead conversions and getting patients.

On this edition of ChiroBullets, you will learn how to create a professional looking Daily Newsletter that is free to setup, runs by itself, and generates excellent daily content for you without you having to do much of anything. This is known as a “Curation Blog”. Once you set it up, you never have to mess with it again.

Step 5. Drive traffic With a Daily Facebook Fan Page Post

In Conclusion

Using Paper.li to create a daily newsletter brands you as an expert and leading local voice. Why is that critical? With the plethora of chiropractic competition, you need a method to rise above the pack and make it obvious to your leads and patients that are “the” local expert in the arena of chiropractic care. Of course, it is tacky and ineffective to just come out and say “I’m the leading expert, look at me!” – however you can indirectly communicate extreme expertise and positioning using tools like the Daily Newsletter. The best part is that once you set it up, there is very little work left to do.

By the way...

If you think this article was good, then you won't believe all the awesomeness you are missing by not being a PracticeBuildingCenter.com member - my private membersite packed full with Private Marketing Reports & Legacy Trainings for chiropractors only!

Liked today’s post? Don’t miss tomorrow…

Drop your email in the box below to receive ChiroBullets(TM) by email. You can unsubscribe with one click.

24 Responses to How To Create A Daily Online Newsletter For Patients

Ben
This is an awesome idea… I can’t wait to check this out. Being an expert in this day and age is the key positioning strategy as a chiropractor or any other health professional. Great suggestion Ben.

Thanks. I agree that it is truly all about your “POSITIONING.” Really if you think about it, we often don’t make it easy for consumers to make a firm decision about which doctor is “better” for them. So one secret is to INDIRECTLY get them to feel extremely high confidence levels in your expertise over another. Done properly, they will gravitate to YOU as “expert” and believe it was there idea.

This is a much more powerful approach than proclaiming overtly you’re the top expert. Better to gently guide them to the conclusion on their own, and you will find MUCH greater case acceptance, referral rates etc.

Awesome! I get Joe Rogan’s dally newsletter and this is the EXACT service he uses. It is instant credibility in my eyes since Joe has one of the most popular podcasts and has large resources, he can use anything and uses paper.li Thanks Ben !!!

Just watched your video on how to put together a Daily Newspaper and how to set it up. It was fast, easy and looks fantastic. What a great idea and it looks like I spend hours putting it together everyday when I don’t have to do anything-totally turnkey! Can’t wait to promote it in my practice and in my town.

I found that I didn’t need to create a new twitter account. Instead, I chose NOT to retweet people I’m following. I hand selected which of my followers that I would like to include content from in the paper, and included them. I think the paper limits your sources of content to 10. So it worked out fine, and I was able to keep everything under one account.

Ben, I love the ChiroBullets idea! Short, sweet, and content-rich…I would have expected no less from you. As one of those who are still in the dark ages, I needed to enlist my son to help me get a twitter account set up properly, but I think I’m gonna love the hands-free aspect of this daily paper concept.

One thing I’m not clear on: how do I get the shortened address link to the blog/paper, and does it absolutely need to be shortened?

About ChiroBullets

ChiroBullets is the officlal blog of Practice Building Center. A few short months ago, I created ChiroBullets - an email notification system that brings you hand-picked chiropractic marketing tips, tactics, and strategies proven to be working right now to drive in killer amounts of business and new patients. Frankly, you’ll be quite amazed with the quality of information that I dig up for you. Because we’re super-nice people, we’d like to send it to you every day – like clockwork – free of charge. Drop your best email in the box above and we’ll rush over the first edition of ChiroBullets (TM) for chiropractors straight to your email inbox!