Case Studies

“Like an extension of my IT team” - Rapid Crush Case Study

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INDUSTRY
Marketing and Consulting
PRODUCTS
Cloud Dedicated, Dedicated
PAIN POINTS
Rapid Crush found their previous
hosting company unresponsive
in times of need. If Rapid
Crush had issues on the day
of a product launch, their slow
support response meant lost
sales.
HOW LIQUID WEB HELPED
The Most Helpful Humans in
Hosting
TM
helped Rapid Crush
move to a new cloud server and
two new dedicated hosting
servers. Service and support are
no longer a headache, and the
new inf rastructure is more robust
and flexible.
"Like an extension of my IT
team"
Rapid Crush Solves Downtime Problem with
Support from Liquid Web
To help their clients promote their products on platforms
like Amazon, Rapid Crush built a WordPress theme
marketplace called Hexater.com where clients can
buy themes that are customized for selling to different
markets. At the start of this endeavor, Rapid Crush
used one of Liquid Web's hosting competitors, and the
relationship quickly went south. Any time Rapid Crush
needed their previous hosting company to get involved
with support, the hosting company very unresponsive.
And because the support was outsourced overseas,
there were some language barriers that made it difficult
for the support team to understand the questions: which
meant it was taking even longer to answer.
If Rapid Crush had problems on the first day of a product
launch or if something happened in the middle of a
weeklong promotion, the downtime caused by the
slow support resulted in lost sales. Having the hosting
company not responding to Rapid Crush's compelling
needs to bring servers back up was directly impacting
how much money Rapid Crush could make: or, f rom
another angle, how much money they were losing.