Intel business brand coming late April?

The Inquirer reports that Intel plans to announce its business platform brand on or around April 27. The announcement is expected to coincide with the Moscow Intel Developer Forum, although The Inquirer states that the new platform will not debut there. Last week, Intel said it was considering plans to introduce such a brand to complement Centrino and Viiv, but did not reveal further details. The brand is expected to be used to market the company's upcoming Averill platform, which is expected in the third quarter and should be based on the Conroe processor and Q965 chipset.