Doritos tops TiVo’s list of most-watched Super Bowl ads

Doritos’ felonious dog and slingshot baby and M&Ms’ modest but stylish Ms. Brown were the three most-watched commercials during NBC’s Super Bowl broadcast, according to TiVo.

Doritos, which has been on the top 10 list for six consecutive years, and car companies dominated the list of most-watched ads, based on the DVR manufacturer’s survey of customers’ viewing activity during the game. The company sampled data from among 41,666 TiVo users and ranked ads based on the biggest viewership bump in “play” speed relative to the surrounding 15 minutes of the broadcast.

At a time when more companies are releasing advertisements on the Internet before the game, TiVo said none of the three top spots were available prior to Sunday’s broadcast. Most of the most-viewed spots aired during the first half and third quarter.

Here are TiVo’s top 10:

1. Doritos “Man’s Best Friend”

2. M&Ms “Ms. Brown”

3. Doritos “Sling Baby”

4. Pepsi “King’s Court”

5. Volkswagen “The Dog Strikes Back”

6. NFL New Fantasy Game “Win a Million Bucks”

7. Acura NSX “Seinfeld”

8. FIAT 500 “Supermodel”

9. Chevy Camaro “Happy Grad”

10. E*Trade Baby “Fatherhood”

TiVo also said that Madonna’s halftime show produced a spike in viewership, rating 15.7 percent higher than the game itself. That compared to last year’s 8 percent increase for a show featuring the Black Eyed Peas. The most-watched moment of the game was Patriots quarterback Tom Brady’s incomplete pass into the end zone as time expired.

Here are the most-watched ads of the last 10 Super Bowls, according to TiVo: