Trek Brand Film

When Trek began in 1976, their mission was to build the best bikes in the world. Since then, they’ve evolved to help spread the message that the world can use bicycles as a simple solution to complex health, urban, and ecological problems. To reinforce this global initiative, Poetica created a narrative featuring a subtle nod to our shared connection to nature as scenes transition from water, to birds, to a biker in the open countryside. Unique and provocative, the spot illustrates Trek’s continued support of nature through quality environmentally conscious products and manufacturing.