On-mountain promotions and custom display racks in high-traffic locations build awareness of the magazine and enable SkiPress to reach
skiers at point of purchase, at precisely the moment they are actively
engaged with the sport.
• Our distributors place the magazine in locations including ski shops,
mountain resorts and ski town centres accross Canada*
• Online magazine editions enable readers to stay connected from their
home and work, and to access every issue at their leisure.
• With its two separate Canadian editions — one in English, one in
French — SkiPress is the only national ski magazine that reaches all
Canadian skiers, from coast to coast.
* A complete list of distribution locations will be available on request.

want media that is targeted to their chosen snowsport and messages
that are specific to their particular snowsport levels and goals. One-toone marketing is no longer a strange marketing concept—it’s what
YOUR customers have come to EXPECT!
MEDIA KIT 10/11 | SKIPRESS MAGAZINE | RIDE + MAGAZINE | skipressworld.com | P7

FREES KI • NEW S CHOOL • ALL MOUNTAIN • S NOWBOARD

deMOGrAphiCs

spLiT><FLip

The snowsports industry is unique in that it attracts participants
form all age groups and genders. With our head-to-tail design
we are able to reach numerous attractive target markets.

spLiT>><<FLip desiGN

skier s

skiers

sNOW
2,259,000

12-17 years ≫ 19%
25-34 years ≫ 16%
50-64 years ≫ 16%

18-24 years ≫ 11%
35-49 YEARS ≫ 35%
65+ years ≫ 3%

• The baby boom generation and Generation X (35-64 years old) continues to be a major component of the ski market (representing 51%
of the market).

BOArders
1,575,000

Why NOT everyONe ?
A free, location-based snowsport magazine that represents and speaks to All snowsports.

sNeAk A peAk

• Montreal and Toronto account for 32% of the total skier population.

RIDE

• Kids and young adults (12-17 and 18-24 age groups) represent
30% of skiers.

What are your kids sliding on? What is your dad sliding on? Where will your
friends be? Ever wanted to get to know the stories, gear, lingo, heroes and
culture of the other side? Just flip the magazine and check it out. You're
bound to find something you like.

Purist, new school, one board, two boards, we all slide on the
same snow in the same places. We eat in the same restaurants and
stay in the same hotels. Just as every mountain has two sides -–
front and back -– we give you the two best reads in snowsports:
SkiPress and Ride+.

• Skiers are over-represented in higher-income categories.
• More skiers than the general population have post-secondary degrees.

iNTeresTiNG AdverTisiNG OppOrTuNiTies

sNOWBOArders
12-17 YEARS – 32 %
25-34 years – 21 %
50-64 years – 1 %

18-24 YEARS – 38 %
35-49 years – 8 %

RIDE

FREES KI • NEW S CHOOL • AL L MOUNTAIN • S NOWBOARD

No back cover, but two inside-front covers:
Crossover appeal: own both!
Centre spread in 2 directions:
Perfect place for a foldout or combination ad, be creative!

• The proportion of snowboarders 24 years old and under is 70%.
• The percentage of female snowboarders increased significantly
between 2007 and 2008.

spLiT ruN prOduCTiON

• The snowboard market tends to be more ethnically diverse.

LOCAL here NOW

• 59% of snowboarders are from Quebec or Ontario.
• 70% of snowboarders live in households with children 6-17 years old.
• Alberta has the highest percentage of snowboard usage at 41%,
followed by BC at 37%.

Although we are a national magazine, we recognize that local info is
essential in how our magazine is consumed. We feature regular local
news sections custom fitted to Canada’s largest ski regions.
A SPlIT RUN for the local ski regions of Canada means more personalized
ski and snow community information and the ability for local companies to
speak to their local prospects at significant savings.

• Preferably send a high-resolution PDF (PDF/X-1a) respecting the ad size. The bleed must be 1/8” beyond the trim.
• You may also supply your document in Quark Xpress, Illustrator, Photoshop or InDesign (MAC formatted). Please
make sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK) and all fonts included. The
electronic file must be accompanied by a proof made from file.

Box / month

$1,750

$1,750

$3,000

Bottom banner / year

$2,000

$2,000

$3,000

• Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 100K, 60C, 40M, 40Y.

Bottom banner / month

$600

$600

$3,000

• Additional charges will be invoiced if material is not in accordance with spec requirements such as wrong format,
low-resolution images, RGB files, spot PMS color, missing files, missing fonts, etc. The hourly rate is $100.

Market place banner / year

$800

$800

$1,500

• SkiPress is not responsible for any material NOT accompanied by a colour proof.
FTP TRANSFER:
For any material supplied by FTP, a low-resolution PDF or JPEG made from the file should be sent as a proof.