But the frozen fish stick and fish fillet category is as competitive now as it ever has been, and Van de Kamp's wanted to update its brand identity while capitalizing on its brand strengths of longevity and consumer awareness.

I became interested in the provenance of ingredients at an early age; my first dish was created from fish sticks, and I remember pondering their origins beyond the waxed paper carton that lived in our freezer.

All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.