I have been daylighted

The impact of the web on retail marketing has been dramatic; really a brand new paradigm. The business of fine art photography is no different. It is in that context that I have struggled with whether to try to monetize my digital work or if instead I should be satisfied with the exposure I get on the web.

My experience is that sales come from personal contact and that almost no one buys photographic art on the internet. Most see it as a free buffet to copy without payment or attribution. Of course that is annoying and illegal but the reality is it is also the price of exposure.

On the other hand. There is a market for fine art prints. It is a universal truth that when a photograph really speaks to you, you want to engage with a physical copy. As fine art photographer Vincent Versace often repeats, “its all about the print.”

It is in that context that I was recently approached by Daylighted to exhibit on their new platform. A digital display/app system tied to exposure in hotels and other prominent locations.

I like the idea of bringing digital art to the wall using display technology. It is an extension of what we know and see on our many devices and as a result is not unexpected. It also has the advantage of size. In the case of my images, I think size does matter. More importantly I like the idea of exposure to an audience that is engaged in the experience of place and life rather than the internet.; make no mistake, art is meant to be experienced not consumed.