With millions of people using the Internet, businesses are taking every service that online marketing firms could provide to its full extent. Apparently, Internet marketing is more than Google ads and Facebook. It is actually a way for companies to reach and retain their target market online.

Below are the top online marketing services companies use to generate website traffic and ensure business success.

1. Search Engine Optimization

There are two types of results that come up whenever you type a keyword in Google’s search box—paid and unpaid. The latter rely on algorithms which determine how relevant your website is to the search terms. Your page rank on these unpaid search results depends on your search engine optimization (SEO) techniques.

2. Pay per Click Campaigns

In 2008, search industry stats revealed that 30% of search traffic click through are accounted for paid ads. Hence, pay per click (PPC) advertising can bring your website to a higher page rank when your SEO doesn’t push you up. However, PPC campaigns can make you throw away tons of cash and generate negative ROI. That said, you should learn how to make both your SEO and PPC advertising work together to lower your click costs and increase your page rank.

3. Social Media Marketing

Social media sites like Facebook, Twitter and YouTube are the type of marketing tools that reach millions of your target market. In Facebook for instance, you can set up a corporate page for your company to engage your current and potential customers. Just understand the demographics and mindsets of each major social media channels so that you can use these tools to their full extent. Selecting the proper strategy for each medium is imperative since incorrect social campaigns can cause a major backslash.

Retail e-commerce could generate billions of dollars, and a huge fraction of that goes to affiliate marketers. However, many businesses are unaware of the potential of performance-based marketing. Companies who hire an experienced affiliate manager to oversee their program and create a positive experience for them and their affiliates could lead to success. On the flip side, improper management of performance-based marketing can weaken a brand, misrepresent a product or override the whole marketing effort.

5. Shopping Channel Management

People have changed their way of shopping due to economic challenges. Customers are always on the lookout for the lowest possible price, discount coupons, daily deals and other ways to save money. In addition to that, people have less time to shop nowadays. That is why shopping search engines are popular for buyers who want to simplify their shopping experience. With one click, potential purchasers can see all the merchants who sell their desired products through tag filters like price, rating, description and location.

6. Mobile Marketing

Year 2011 saw the breakthrough of mobile marketing, and it shows great growth potential over the next three to five years. Huge opportunities are in store for companies who perceive the potential of affordable mobile stores and their widespread usage. The concept is simple: by bringing your brand into the hands of your followers, you are setting your company apart from your competitors.

Email Marketing, when integrated with other marketing channels like social media, appears to have unlimited potential. It is one of the simplest and most effective marketing channels. Though sometimes overlooked, email marketing does a great job of strengthening brand loyalty with your current customers.

The Internet has opened new doors for businesses to market their brands and services and reach their target consumers. With the number of measures to promote a product online, the only thing business owners should worry about is how to make their brands truly marketable.

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