Facebook the Latest in Local Search

The launch of Facebook’s “Nearby” feature in iOS and Android applications in December made it easier for users to discover new places while they’re on the move. This is great news for businesses looking to extend their reach in their local market.

According to Website Magazine, “The updates enable users to discover local destinations that friends recommended, checked in at or liked when they tap the Nearby tab within the app’s vertical menu bar. After checking in to a location, users can share information about their experience by rating or recommending places.”

This is great for businesses with active followers – search is more personalized when it’s based on the number of people who rate, recommend and check-in to their favorite local spots. Why? Because businesses can gain higher rankings with positive reviews, ratings and check-ins.

Local business owners should make an effort to optimize Nearby search results by ensuring their Facebook page has updated location information and the correct category listing. It’s also a great idea to encourage or incentivize their fans to like, check in, rate and recommend their places on Facebook.

Expect mobile to continue dominating the marketing landscape in 2013, with social applications becoming more important than ever. It’s vital for businesses of all sizes to maintain a presence on social networks to communicate and be found.