The Voice has been popular within many countries. The rules of The Voice of in different countries will vary, but all have three common characteristic: blind auditions, battle rounds and live performance shows.

The Voice provides Twitter and Facebook as main social platforms. All the shows and competitors can be found through website. From those social medias, the viewer can share their opinions and promote their favorite singer. Communication windows are also shown on the website. Live show and fair competition attracts more people to watch and be interested in the website. The Voice has some cross promotions like other product advertisement or other TV Channel links. It is very common promotion through internet marketing.

The Block

The Block is an Australian reality television series shown on the Nine Network, where four or five couples compete their selling price for renovation house.

Network: Channel 9

Domain: http://www.9jumpin.com.au/show/theblock/

Full episodes are shown on The Block website. More videos and latest news are provided through the internet. Message box can be found at the end of website. It is easily for viewer to communicate and share their thoughts. Facebook and Twitter are still main social medias to be used in the website. As this show is close to people’s common life, popular social network can be more effective and widely promotion. Also, the website provides more cross promotions to support other brands.

MasterChef Australia

MasterChef Australia is an Australian competitive cooking show.

Domain: http://tenplay.com.au/channel-ten/masterchef

Network: Channel 10

MasterChef Australia is based on the original British MasterChef. The first time played on television is in 2009. Unlike the original British Masterchef, MasterChef Australia goes large formates. The entrants must older than 18 and their main income is not from preparing and cooking fresh food in a professional environment.

They usually introduce the idea of the show, and the information of the entrants. This show is widely know by Australian people by different kinds of promotion by some social media, such as: Facebook, Twitter and Instagram. Additionally, MasterChef Australia organizes some events to promote, as well as food magazines. Moreover, the winner can get a monthly column in some famous magazines.

This show has received many promotions in online sector. And the audiences of this show can leave their comments and feedbacks in those websites.

Blog task 4b – Check out Alexa.com for traffic monitoring

Identify keywords for a company that you are familiar with- check out these keywords in the html of their website ( use page source)

Coles

Coles is one of the largest supermarket in Australia.

Based on Alexa.com analysis and monitoring, the keywords in the Coles website can be obtained as follow:

For Blog 2, I tend to use Alexa.com and MINT Database to analyse the product offering and get the relevant financial date.

Tripadvisor

Tripadvisor, INC., a company in the USA, is one of the most popular tickets and hotel search engine. It is a travel website and operates two main segments: Hotel and Other. Its other service includes restaurants, vacation rentals, and attraction business. Tripadisor’s branded websites distribute in more than 45 countries, offering 28 languages, and 147000 restaurants and attractions destinations.

Tripadvisor’s operating revenue was keep rising through the years, which up to $ 1246 million in 2014.

This chart shows the popularity of this website that Tripadvisor is ranked as the 56 in the USA and globally ranked as 168 as shown at the following screenshot.

Global Rank : An estimate of the website’s popularity. This rank is calculated using a combination of average daily visitor to this site and pageviews on this site over past 3 months.

Expedia INC is an American public limited company, which set up in 1996. It operates as an online travel agency and also provide flights, hotels, cars, and cruises online booking services.

From alexa.com shows it ranked at 108 site in USA and 396 in the word.

3. Booking

As its name shows, Booking.com is an online booking website. It engaged in the management and operation of online hotel reservations in Europe. This company provides not only the reservation for various hotels but also air tickets and also attractive abilities.

This is the popularity of this website.

4. Wotif

Wotif is an Australia company which was found in 2000. This company’s principal activity is online accommodation booking. By only selling a week ahead, the company had great rates from hotels. Wotif now has offices in Malay, New Zealand, Canada, Singapore and UK to help its growing international presence. Its operating revenue is around $ 140 million.

The popularity is shown in the bottom chart.

2B

This is a 59 seconds video I uploaded on Youtube of somewhere near my home.

A good business model can help to articulate value proposition and also define cost structure of and profit potential. This mini report tends to analyze two different models.

Subscription model: In this business model, customers need to pay a subscription fee for content services. This model is widely used by websites. A subscription sells service or products periodically such as monthly, seasonal or yearly. Membership fees are necessary to some organizations, like trade unions. Basically, subscription model has so many positive impact for example flexibility, ability to scale, stronger relationships. There are also some examples: The Ladders, Yahoo.

Utility Model: It can protect inventions’ intellectual property. This is used in many countries. This model bring some advantages, such as 1. You can get a right earlier than patent; 2 you can get a right with lower cost than patent. There are two examples for Utility Model: Skype and Software License-per-Seat Model)

Conclusively, different business model has different benefits. Different business need different model to operate.