Synopsis

Sal Paradise is a young writer whose life is shaken and ultimately redefined by the arrival of Dean Moriarty, a free-spirited, fearless, fast talking Westerner and his girl, Marylou. Traveling cross-country, Sal and Dean venture out on a personal quest for freedom from the conformity and conservatism engulfing them in search of the unknown, themselves, and the pursuit of “it”—the pure essence of experience.

Like it usually is during the summer, this week is rather soft on home market. Granted, there is one wide release that did very well at the box office, Oblivion, plus a couple of limited releases that did well to earn a serious measure of mainstream success, The Place Beyond the Pines and Mud. However, there are also some releases in the top twenty that are definitely filler. Usually, once you reach exercise videos, there's nothing worth talking about. Of course, if I used that rule this week, there would be almost nothing on this week's list. Mud is likely the best release and the DVD or Blu-ray is worth picking up, but I'm still waiting for the screener to review and I hate awarding something Pick of the Week if the screener is late. Because of this, I'm going with another late release, Burn Notice: Season Six, as Pick of the Week. It arrived more than a month late, but it was worth the wait.
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Do sapphires shine? Regardless of the accuracy of the headline, The Sapphires is leading the limited releases in terms of box office potential. Nearly perfect reviews and good buzz is certainly helping out. However, Gimme the Loot has actually perfect reviews and it might also find a receptive audience in limited release. Starbuck's reviews are not as good, but the Canadian film has already been remade in Hollywood, so clearly someone thinks the story has potential with mainstream audiences.
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Zero Dark Thirty shot up to the top of the per theater chart with averages of $83,430 during its opening weekend and $63,283 during its sophomore stint. Expanding truly wide is virtually guaranteed. Amour was well back with an average of $20,005 over the past weekend and $22,755 during its opening weekend. The Impossible rose 27% to $12,172 in 15 theaters. This is a great sign and while its reviews are too low to be a major contender during Awards Season, it should still do well enough to expand significantly, but probably not truly wide. The final film in the $10,000 club was Django Unchained, which opened with an average of $10,008.
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There are not a lot of limited releases on this week's list; however, there are three films that have already found some Awards Season success, plus a couple others that are earning great reviews. Of the Awards Season hopefuls, Zero Dark Thirty is poised to earn the best per theater average, but it likely won't be the only success story over the weekend.
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Weekly US Blu-ray Sales

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