Build Your Campaign

Page Content

The majority of consumers go online before making a purchasing decision, and some only use their phone to buy everything from groceries to financial services. Learn how to reach the digital consumer by understanding what works and what doesn't in digital campaigns.

Modules are:

Campaign Goals: Craft Your Objective

Campaign Types: Explore Options

Targeting: Find Your Customers

​Produced by Mindset Digital

What You'll Learn

Connect common marketing goals with digital marketing strategies

Describe common digital marketing campaign approaches

Select from a variety of targeting options to reach intended audiences

Audience

For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources.