For ten nights, Apple will be hosting its annual Apple Music Festival in the historic London’s Roundhouse beginning September 19. This year marks its first year since the tech giant’s foray into music streaming and radio, and the event will definitely be captured and celebrated on its multiple platforms. As usual, the festival will be broadcasted to fans all around the world and streamed through iTunes/Apple Music. Exclusive content will be offered through Beats 1 Radio, with footage captured by the artists available exclusively to Apple Music Connect. According to Apple’s Senior VP of Internet Services, Eddie Cue, “We wanted to do something really special for music fans this year, the Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

This year’s headliners include Pharrell Williams, Florence and the Machine, One Direction and Disclosure, but more influential names are definitely going to be announced soon. If Apple Music’s already hefty repertoire of artists is any indication (with names such as Dr. Dre, Drake, Elton John and more), the lineup is going to be stellar. UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard. For more information, head over to its site here.