How? Every pound of coffee we have shipped from Jamaica was paid for by us sending currency to Jamaica. This results in money remaining in Jamaica and unlike many industries that money is not sent back to foreign shareholders. Your purchase results in real money being distributed down the coffee supply chain all the way to small farmers. The money never leaves Jamaica, it stays there to work for the Nation, building roads, schools, hospitals, water plants and all the many things Jamaica needs to prosper.

Did we mention our small farmers? Jamaican coffee farmers receive the highest percentage of the export price of their coffee of any coffee farmer in the world. This allows many small subsistence farmers to add coffee growing to diversify their crops in order to avoid the risk of dependence on a single crop.