The campaign is inspired by Honda’s global environmental slogan “Blue Skies for Our Children,” which began more than 40 years ago and continues to encourage Honda to advance sustainability and the reduction of CO2 emissions in its products and manufacturing operations.

“The new marketing campaign for the Honda Clarity Fuel Cell is the next step in our effort to advance fuel cell vehicles to the mainstream market,” said Steve Center, vice president of the Environmental Business Development Office at American Honda Motor Co., Inc. “This fully integrated marketing campaign also demonstrates our commitment to growing electrified vehicles into a volume pillar for the Honda brand.”