The Great NBA Cereal War Has Begun (Tweets)

I don’t know if you’ve checked on NBA Twitter this morning, but all the teams are tweeting breakfast cereal puns.

Why? Excellent question. I don’t know! It all started with the Cleveland Cavaliers. Just after 10am, they tweeted a photoshopped image of a box of Special K with second year point guard Kay Felder on the front, along with the hashtag #NBACereals.

Almost immediately, other teams picked up the #NBACereals hashtag and ran with it. The result is an unprecedented string of terrible basketball-themed cereal puns, with each team responding to the next.