- [Narrator] Although you'll find plenty…of detailed information in this course…about most aspects of your online strategy…here are five basic steps you'll need to take…in order to prepare for online promotion.…Number one, make your website your online focal point.…Make sure that all of your information…is curated there, and is easy for site visitors to find.…Later in the course, you'll see what a modern artist website…needs to looks like and how it should function.…Number two, create accounts…on the big four social networks.…

The big four social networks are currently…Facebook, Twitter, Instagram and YouTube.…Not necessarily in that order.…You can't be everywhere at once.…Even if you could, it would take so much time that you'd…never have any time to make music,…which is what we're trying to avoid.…That said, in order to get the most out of…social media marketing, you need the following:…A Facebook page, regardless of how you feel about…Facebook, you still need a presence on it…for no other reason than it's easy proximity…

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Released

3/30/2017

Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. That said, learning all of the related tools and best practices can be daunting and time-consuming. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. Bobby shares strategies for marketing with your website, blog, and mailing list, and explains how to optimize your presence on key social media platforms—Facebook, YouTube, Twitter, LinkedIn, and Instagram—to promote your work. He provides an overview of the social networks, shares tips for developing your brand, and goes into the overall qualities of a strong social media strategy.