Fruit is the second most popular food in this country, after sandwiches, an NPD Group report shows.

Written by

Nanci Hellmich
USA TODAY

They're eating more fruit and yogurt and downing more bottled water instead of guzzling carbonated soft drinks and fruit juice, according to data out today from the NPD Group, a market research firm.

Fruit is now the second most popular food consumed in the U.S., up from No. 5 a decade ago, says Harry Balzer, NPD's chief industry analyst and author of the annual Eating Patterns in America report on food habits, now in its 28th year. The report is based on the eating and drinking habits of 5,000 people who maintain daily journals on all ...