Comments on: How Fab became fabulous in 18 monthshttp://gigaom.com/2012/12/31/how-fab-became-fabulous-in-18-months/
The industry leader in emerging technology researchWed, 14 Mar 2018 14:54:48 +0000hourly1By: Margaret Thomsonhttp://gigaom.com/2012/12/31/how-fab-became-fabulous-in-18-months/#comment-1290016
Mon, 31 Dec 2012 18:00:57 +0000http://gigaom.com/?p=598055#comment-1290016Professor Helge Olsen, my Danish American interior design professor at UC Davis, remarked that his Scandinavian heritage was not the source of his talent — his countrymen and women were not inherently more discerning in their design choices — it was just a matter of economics — the Scandinavian countries have smaller economies and their consumer choices were limited to those that were well designed. In other words, when given the choice of poorly designed objects versus well designed objects, Scandinavians were just as likely to choose a poorly designed object as an American. The size of the US economy provides the freedom to choose bad design.

And the freedom to choose good design, but first we need to know where to find it — I discovered FAB — or FAB found me — and I am grateful. FAB products do make me smile. FAB’s graphics — like pictures of kittens — likely improves productivity around the world — eye candy –a visual break from text — and a subliminal education that good design is art, and that good design — and art — are affordable. Best of luck in 2013.