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Tusenö Watches: Inspired by Sweden

Scandinavian design has a clean, simple aesthetic that is highly appealing to modern men, but most people don’t associate the minimalism of modern design with nature. One brand of watches sees things a little differently and has developed a line of watches inspired by both Scandinavian minimalism and the beautiful landscapes of Sweden.

Tusenö Watches gets their name from the phrase “Tusen öar,” which means “thousand islands” in Swedish. The name comes from the birthplace of the visionaries behind Tusenö, who grew up along the west coast of Sweden, where there are numerous islands with quaint fishing villages.

Life in this region is simple and lived close to nature, yet there is incredible beauty everywhere. Similarly, Tusenö Watches have simple designs but are incredibly aesthetically appealing. There is also an emphasis on timelessness visible in the Tusenö timepieces. This harkens back to the spirit of the Swedish west coast, where life is more traditional and far removed from the hustle and bustle of the city.

Tusenö Watches are available for purchase from the brand’s online store. At the present time, the brand has one line of watches known as the First 42 collection. The watch is available in four styles: rose gold with a black dial, rose gold with a white dial, silver with a black dial and silver with a white dial. Strap options include genuine leather in numerous colors and silver stainless steel mesh. All four versions of the watch retail for around $410, and the company offers free shipping worldwide.