Sunday, March 30, 2014

Insurance agents who are successful understand the need to have
reliable, ethical joint venture partners; partners who have the skills, tools,
and products to help their agents meet and exceed their business goals.

In this challenging economic climate, the value of building a
network of solid partners cannot be overstated.

Michael J. Travers is the kind of committed broker agents look to
when they want an industry insider who operates with honesty, integrity, and an
old-fashioned work ethic.

“I’m not averse to automation or digital technology, “says
Travers, “but I still believe the key to getting referrals for agents is a
warm, personalized approach.You can
start conversations online, but you need to have the means to take those online
conversations, continue them offline, and turn them into sales.”

A graduate of the prestigious Bentley College of Accounting and
Finance, Michael Travers has more than 40 years of expertise in selling and
marketing insurance products and in helping recruit and develop top
agents.

Having reached a high level of expertise in annuities, life
insurance, and other insurance products, Travers decided to pursue his own
entrepreneurial vision, becoming an annuity wholesaler after a very successful
run as a Regional Sales director for Midland National.

His brokers achieved immediate success with his annuity
wholesaling business, racking up an impressive $55 million dollars in paid
annuity premium in 2002.

At the same time, Travers gained a reputation in the industry as a top
developer of agent talent, formulating systems to attract and support the best,
most client-centric agents and brokers.

He also came up with new ways of doing live presentations and
became a recognized expert at conducting seminars and workshops.All
these techniques continue to be shared with agents who work with him.

Travers’ reputation as an expert recruiter, sales trainer, and
product expert eventually caught the attention of Mass Mutual’s top New England
agency and he was hired as Brokerage Director in 2009.

In less
than two years, Michael Travers increased sales at the agency, going from $900,000
to nearly $1.6 million in 2011 Life premium.This achievement earned him one of Mass Mutual’s top awards, “The BrokerageDirector Growth Award,” in 2011. This prestigious award recognizes
brokerage directors who achieve the highest percentage increase over the prior
year-end.

Travers credits his success to having assembled a trained,
responsive, back office staff; people who can lighten the agents’ burdens.

“I’ve been able to put together a top notch team who knows how to
get the job done.They take care of
things so my agents can focus on what they do best- getting in front of the
clients,” he says.

Travers believes many FMO’s fail to deliver on their promises to
help agents create lead pipelines, close deals, and process business in a fast,
efficient manner.

“I saw that a lot of marketing organizations just take their cut
and leave the agent dangling.I decided
I could do a lot better than that.” he says.

“My secret weapon is my operations manager, Brenda Sullivan.Brenda “gets it.”She knows what has to be done to ensure that
our agents are well taken care of and that their customers are pleased as well.Our agents are very appreciative of her
talent and expertise,” Travers explains.

Michael Travers believes the key to continued success is finding
the right kinds of business affiliates and maintaining and nurturing his
insurance and annuity company contacts.

“I believe the insurance industry is once again on a path to
explosive growth fueled by the massive company wealth transfer occurring in the
Boomer Generation. My goal is to
partner with like-minded agents with whom I can work to facilitate this growth
and continue the momentum,” he says.“I know
that I can help producers reach the next level of success in their business.”

Michael Travers is reaching out to experienced agents across the
United States who are dissatisfied with their present situations and want to
achieve new levels of production and income.

“Our industry has undergone massive changes over the past few
years, and it’s been challenging.But I
do believe that with these challenges come exceptional opportunities for those
who are willing to do what it takes.”

If you are a hard-working, experienced life or annuity producer,
you should contact Michael Travers today to see how you can partner with him to
attain your goals for this year and beyond.