Fashion and food bloggers are attracting investment for their brands. Big-name bloggers include the Man Repeller and Design Sponge, and Michelle Phan attracted $3.8 million of funding for her fashion subscription site.

David Karp, the microblog's founder, announced the news in a blogpost yesterday. The four-strong team, which he described as an "experiment" had successfully placed stories about Tumblr's more interesting creators throughout the media, earning itself a James Beard award in the process.