Madara

IS GOOD SKINCARE ONLY ABOUT SKIN?

We believe that the best skincare is the kind of care that goes deeper than skin. Not just to make us look better, but make us feel and act better. It is care for our well being and self-esteem, care about the choices we make, the values we respect, and care for the environmental footprint we leave.

For the Nordic people, what is on the inside has always been more important than how we look. That's why we insist on truly effective ingredients, honest claims, environmentally friendly packaging, care, passionandrespect. Because a radiant heart leads to radiant skin.

IT’S IN OUR BLOOD

Over thousands of years our harsh and cold northern climate has evolved plants with extraordinary properties. Those deep roots, bitter leaves and gnarled barks have healed wounds and saved lives. And the hard-won knowledge and wisdom of survival, passed from mother to daughter, from father to son, is still in our blood. Now in the 21st century we aim to prove that nature gives us all we need. We scrutinize legends about northern healing herbs under the penetrating gaze of doctors in the fierce light of scientific labs. In our unending quest to discover more of what nature still hides, scientific validation is a must for every one of our selected ingredients and final creations . Strangely enough, it's a scarcity of resources and sunlight that has turned us into sharp-eyed perfectionists, focused on detail, design and, above all, quality.

SHALL WE CALL IT LUXURY?

What does luxury mean to you? Is it wearing an expensive dress? Or diving naked in a lonely forest lake at dawn? It could be both. For us luxury means our wild northern forests and fertile soil. Our cool seas and vast sandy coasts, where we sit alone gazing at the wonder of Northern lights. Our old wooden country cottages, miles apart from one another. The luxury of seasons with our golden autumns, crystal winters, longed-for springs and painfully short Northern summers. The luxury of raw, pure and precious natural ingredients refined to their highest potential.