Every Magento store owner has an amazing opportunity to run loyalty program thanks to variety of different extensions and easiness of their application. And it’s a great chance to increase returning customers flow and buyers lifetime value. But E-commerce market is so large, fast-growing and diverse, that your store biggest challenge is running the loyalty program focused on something really important and resonating to your consumers.

Fraud Detection: Killing Extension To Save Time And Money Without Losing Customers

Which frauds can your store face with? and How to avoid any fraud orders and returns without losing money, time and legitimate customers?

These two basic questions are really vital for any store owner. Let’s get some answers!

“Retailers surveyed estimate that total annual returns will reach $260.5 billion, or 8 percent of total retail sales, with $9.1 billion of retailers’ annual returns expected to be fraudulent, or 3.5 percent of the industry’s total returns.” – National Retail Federation Report, December, 15, 2015.

Since the upgrade of Magento to 2.0 version, the management of discounts became much more user-friendly. But the main question about discounts remains – how to use them the most efficient way? In this article, we will try our best to uncover the answer by explaining:

how tailoring sale to special occasion empowers its results;

how to define was the campaign profitable or not by estimating the ROI;

Every ecommerce store owner wants to reach the highest Conversion Rate ever. And it’s truly possible to increase this indicator by means of smart marketing strategy implementation and set of appropriate digital marketing tools. Give it a break for some time – I’ll give you a couple of sobering facts before you rush after CR numbers:

Free or not? If charge, how much?

Each store owner has his or her own moment of uncertainty while choosing the shipping strategy. The reason behind is that shipping method affects your revenue. The effect varies depending on product price, product type, location, shipper you use and plenty of reasons more.

There is no absolute answer to the question of shipping method every store has to use and I cannot give it to you. I don’t have an intention of dragging your store into business model that would harm your income. What I can do, is to show you how to figure out which shipping method would suit you and how to set it up.