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LONDON, England--Fears that whisky is losing its worldwide popularity are groundless, according to the Scotch Whisky Association. Figures issued by the association show that, despite a drop in exports, Americans--leading importers of the hard stuff--are downing more Scotch than ever.

Tax paid on Scotch released from bond in the United States is the real indication of popularity, and these figures show that consumption rose by 65% in the first 11 months of last year. If the freak demand of 1968--when exports soared to over 95 million proof gallons--is ignored, overseas sales continue to show a 10% annual increase over the past 20 years.

-- London Express Service

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