Thanks for flying vim

Have you ever used Vim through ssh and saw your xterm title changes to “Thanks for flying vim”? It happens a lot to me, and I usualy notice about an hour later. I’m not sure what’s the use of this, I guess it’s related to Vim airlines (no, really, check vim-avia.com), but it can be turned off:

When using vim in an xterm it renames the title of that window to “Thanks for flying vim” on exit.

Q: How to turn off the message “Thanks for flying vim”?
A: :set notitle