For AW07, Nudie Jeans have teamed up with Amnesty International in Sweden to create a Human Rights T-shirt collection. Each shirt represents one of the 30 articles of the UN Declaration of Human Rights and was donated by the designers who took part in this project.

Visionary fashion brand Nudie Jeans encourages the support of Amnesty International. For every sold â€Fight for human rightsâ€ t-shirt Amnesty receives 5.5 euros. This is their angle: â€Every year, throughout the world, many thousands of people of all ages have their human rights abused. Most of us donâ€™t experience this personally, but it tis impossible […]

Nudie Jeans made with organic cotton — the reasons why: “Denim is made of cotton, which causes great damage to our environment both in terms of water consumption (7000 to 29.000 litres of water for each kilogram of ready garment) and in terms of poisonous substances and insecticides. Cotton fields stand for 25% of all […]

With growing concern as to how fashion negatively impacts the environment, brands like Katherine Hamnett,Â Loomstate and Bono’sÂ Edun are showing the way forward. Nudie jeans are following this new and important trend and even have a Code of Conduct which includes: Environment Nudie Jeans wants to contribute to long-term sustainable development and minimise the environmental impact […]

Nudie Jeans, the viking denim kings, present a new style for nudie addicts to drool over. Nudie Even Steven Jeans are a regular fit with a low yoke and pocket position and, of course, have a slim bottom width. The style is 100% Nudie and won’t disappoint connoisseurs.

There’s a cool change in the air – and I’m talking 2 below zero!!! For years denim was dominated by the Amricans and Italians, creating a long line of classic jeans from traditional Levi Jeans to exclusive Armani Jeans. Then came along the innovative Japanese brands with Evisu jeansÂ at the forefront led by the visionary […]