If you didn’t know, October is Breast Cancer Awareness month. SonyStyle is supporting Breast Cancer Awareness with the purchase of the Pink W Series Mini notebook PCBundle or Rose Reader Pocket Edition. They plan on donating $110,000 in conjunction with the October sales of these two products.

They are also planning on donating all profits earned at SonyStyle stores from 6PM to 8PM on October 20th to the Breast Cancer Research Foundation, and that applies to all purchases, pink or not.