10 April 2010, Saturday – The EL-AMIR (previously just AMIR) Consortium held another introduction briefing about Padian.com to SME’s, EDC incubatees and officers of the Ministry of Industry and Primary Resources (MIPR) at iCentre.

The el-AMIR Consortium was chosen by the BEDB to help SME’s to market themselves through technology under the initiative called “buy brunei portal”.

The project that has been proposed by el-AMIR is the website Padian.com. The website is a portal for Brunei companies to promote themselves and their products. The first phase of the project is to help SME’s and other small companies find strategic partners locally, regionally and internationally. The final phase of the project is to enable SME’s to sell their products directly from the website. At the end of the introduction, the members of the consortium accepted and answered questions that SME’s had on the portal.

The el-AMIR consortium is expecting to officially launch the website at the end of the month.