Strategy

DCI used research, interviews and a review of current marketing strategies to devise a campaign that would update the Sioux Falls look and position the area as a serious player among national site selection consultants and business executives.

It feels like we've moved into a higher division with the types of projects we’re seeing.Slater Barr, Sioux Falls Development Foundation President

Results

Media relations efforts resulted in national stories in The Atlantic, Fox News Channel, USA Today and New York Times —the region’s first economic stories in years—featuring a highly skilled labor force and growing economy.

DCI organized site consultant lunches in Chicago and New York to communicate the region’s value proposition, and hosted a FAM tour to showcase the community.

According to Sioux Falls Development Foundation President Slater Barr, inbound leads from site selection consultants increased “significantly” following the start of the program.