TY - THES
A1 - Hoffmann, Iza
T1 - Intelligente Chatbots und Sprachassistenten in der digitalen Unternehmenskommunikation
N2 - In the digital age, companies are increasingly asking themselves how to reach their customers. In recent years, chatbots and language assistants have opened up an innovative form of communication and provide an opportunity to interactively expand touchpoints. Their integration can take place on different communication channels and thus, directly address the users.
This paper discusses how chatbots and language assistants work and how they can be used. Expert interviews have been conducted for qualitative analysis. Based on the theoretical analysis and the expert interviews, the added value for companies when using bots and language assistants is determined. Subsequently, an assessment of the bots and language assistants is made and a recommendation for further research is given.
KW - Chatbots
KW - Sprachassistenten
KW - Unternehmenskommunikation
Y1 - 2019
UR - https://opus.hs-furtwangen.de/frontdoor/index/index/docId/5139
ER -