Abstract

Keywords: public relations activities, press relations, print media
Public Relations and Press can be regarded as symbiotic mutualism, it means having good company in need of mass media as media publicity, public relations and the press need to obtain information about the company. On March 7, 2005 with the publication of the Decree of the Minister of Justice and Human Rights No. C-05 918 TH 2005 HT.01.04 acquisition of PT. PowerGen East Java by PT. YTL East Java has been completed signed. The decree also stated that PT. YTL East Java will continue the contract of PT. PowerGen with the Indonesian government for 30 (thirty years). In the process of buying, selling and development firm, Public Relations PT. YTL East Java to establish good relations with print media.
Because the pre-study, researchers see a connection made between the Public Relations of PT. YTL East Java with the press since the acquisition occurs until recently the company berjalam more than one year, therefore, this study aims to describe how the form - the form of good relations with mass media, how to delivery of the invitation, evaluation, Public Relations and Press, as well obstacles in doing press relations. This type of research use descriptive research to describe the phenomenon by describing and telling the focus of research. The technique of data collection using interviews and documentation. Sources of data and information on this research is the Head of Public Relations Publications and Communications Division, and Managing Editor of Radar Bromo (purposive sampling). Simplified data obtained, collected and categorized according to the categories that have been made by researchers to then presented and analyzed at presentation and analyzed the data.
Based on the above results it can be concluded that the Public Relations PT. Yeoh Tiong Lay (YTL) Paiton in East Java are very familiar with the Press in this regard Radar Bromo vice versa. This can be proven by other forms of press relations ever undertaken, and results from interviews of the both.in convey the invitation, the Public Relations of East Java PT.YTL many use informal ways, such as via telephone and e mail. Because of the above are considered informal manner effective to establish good relationships with the press. And there is no complaint from the press, because the press is flexible and easy to obtain information is a more mainstream. Also have a good relationship with the press having a positive impact for the company as the formation of public opinion and a positive company image. Although the quantity associated with the press is still valued less by the press when compared with the previous company, but the press realize that every company has the authority and policies that differ about press relations. Nevertheless, East Java PT.YTL most often associated with the press than the two other companies in the power plant in East Java, namely PT. PJB (Government) and IPMOMI (Private).
Suggestions for PT. YTL is a company that in this case can be represented by the Public Relations company must be proactive in holding a press relations. The existence of MOU (agreement) will make it easier for the press relations run more effectively. East Java PT.YTL should not only make good relations with Radar Bromo alone, with marketing public relations is one of the company's success is to establish good relations with local media, the largest regional and national. Companies particularly in the areas of publication and communication not just one person, with more than one person will be easier the task of public relations firms