Ad Testing Scenarios For Low-Converting Campaigns

by Kristina Mclane

Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens when we can't conclude a test because the campaign does not get enough conversions? Do we conclude tests early without significant data or do we try to wait it out? In most situations, we extend the timeline.Read the full article