Disney: Everyday Is a Disney Day

Strategic Challenge

We created a brand package that merged the classic Disney of yesterday with the updated Disney of today. We blended the look and feel of classic Disney animation with the new generation of characters to create a wonder-filled place where “every day is a Disney day.” Our work for Disney included creating a unified brand identity for all of the Disney Channels worldwide. We added a spoonful of Disney magic to the logo, making it act as the kids’ alter ego.