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About Carolyn Mccall

Carolyn Julia McCall OBE, is the current Chief Executive of easyJet.
Born in Bangalore, India, the only child of British expatriate parents, she was educated in India and Singapore until her teens, then at a Roman Catholic girls' boarding school in Derbyshire. She studied for a BA degree in history and politics at the University of Kent, Canterbury, where she met her husband Peter.
On graduation she began training as a teacher, completing a year at Holland Park School. She then gained a Masterís degree in politics from the University of London, and on graduation joined construction group Costain. Offered a job on Kevin Kelly's Business magazine, she then applied to be a research planner at The Guardian, where she started in 1986.
Moving to advertising sales, she was mentored by Caroline Marland. Rising through the Guardian Media Group behind Marand, Management Today magazine called her "One of the toughest operators to have risen through The Guardian Media Group's ranks." After rising to become CEO of Guardian Newspapers Ltd, she became CEO of GMG. During her tenure she sold the Manchester and regionally based business to Trinity Mirror, and a 49.9% of Trader Media Group to Apax Partners, in a deal that valued the business at £1.35bn.

[Because advertisements generally cost less in tabloids than in broadsheets, the paper has focused on convincing potential skeptics of the format's benefits, said Carolyn McCall, chief executive of Guardian Newspapers.] We must have seen 600 clients and agencies before we launched the paper, ... We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.

Our integrated marketing and retail strategy aimed to put the Guardian in the hands of as many people as possible and encourage them to re-appraise the paper. We succeeded. We look forward to the October ABC with confidence.

We must have seen 600 clients and agencies before we launched the paper. We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.

Two weeks ago we celebrated the highest ever sale in the Guardian's 184-year history. Seven days later we broke that record again. The feedback on the new paper from readers and advertisers has been overwhelmingly positive.