Thanks Phil Libin for a great article. I completely share your exuberance on this subject which I would like to call as “Evolution of Natural Design” or simply put the conversational UX as you have described it. I agree with one of the comments of doing away with ‘Bots’ as a reference point to this design evolution. Consumers didn’t bother about the tech underneath the Apple design, as it takes the focus away from the natural design elements, courtesy the great legacy of Steve Jobs.

What makes this “Natural Design” so interesting is the opportunity to Personalize each experience leveraging the implicit and explicit data.

Cannot wait to see the manifestation of this design by enterprises in the coming years….