When asked by Big Brother how much of the prize fund he would sacrifice for the pizza, Joel said: “I'll give you a grand... alright £2,500 and that's it.”

But the housemate made a big mistake in not being specific enough about the sort of pizza he wanted. Upon being called back to the diary room later to collect his £2500 ‘takeaway’, Joel was not presented with a large crust smothered in bubbling cheese, but with a small, frozen pizza.

Joel needs to win after buying a frozen pizza for £2500 which would normally cost £1.49 #bigbrother