iRide„¢ Alpine For Less

TAHOE CITY, CA — (Press Release) - New for winter 2006/2007, Alpine Meadows Ski Resort presents the iRIDE„¢ rewards program. iRIDE„¢ Alpine registration is free, and entitles members to receive lift ticket savings any day of the ski and snowboard season, including holidays.

Alpine Meadows will continue with its everyday low price for a lift ticket; however, iRIDE„¢ members will have the ability to pre-purchase adult lift tickets online. With a savings of $3 per ticket for the first two select visits and a savings of $10 for the third any-day visit, the iRIDE„¢ program offers guests flexible dates and an easy way to save money. The more tickets iRide members purchase through the program, the more they save. The iRide rewards program works for the entire winter. iRIDE„¢ registration is free of charge. Sign up at www.skialpine.com. Members save $16 for every three lift tickets purchased. Limit of one lift ticket per iRIDE„¢ member per day.

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Living up to its reputation for offering a great mountain at a great price, Alpine Meadows was ranked as one of the country's top resorts by Skiing Magazine, SKI Magazine, Freeskier Magazine, and Transworld Snowboarding this fall. "Guests really do get the best at Alpine, said Matt Janney, Alpine Meadows President and General Manager. "Most guests might expect to pay a little more for such a fantastic skiing and riding experience, but Alpine goes out of its way to keep prices reasonable. Alpine's iRIDE„¢ Program is one more way for everyone to get the best for less, he added.

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Skiers at Alpine have a common bond, that which is uncommonly spoken. At a mountain that hosts some of North America's most sought-after terrain, most loyal visitors gage happiness by powder depth. The privilege of finding hidden terrain, the charm of a mid-morning cocoa break, and the unspoken bond between other skiers and boarders make the whole of Alpine greater than the sum of its parts. Alpine is tradition. Beauty. Passion. And Soul.