WebSitePulse 2016 Valentine's Day Retail Performance Report Summary

St. Valentine’s has just ended and we are ready to report our findings from monitoring 7 websites in
a period of two weeks.

The fastest website during the monitoring period was harryanddavid.com. Its average response time
was 5.1 sec. Surprisingly, however, the rest of the monitored targets scored considerably higher
response time meaning their performance was far from perfect. Ftd.com, for example, had an
average response time of 24 sec which lead the site to the bottom of the chart.

The availability of the monitored websites, however, was notably better. Almost all of them scored
above 99% meaning their downtime was brought down to a minimum.

Once again, having a perfectly designed website and offering great items is only half of the job to
have a successful business online. Keeping the visitors on your website is just as important as
attracting them. And, in order to keep them, you must take care of your website’s performance and
availability. Online customers lose attention and patience quickly and could switch to a competitor
site as quickly as a blink of an eye. So, be smart and monitor your website.

To see the detailed daily reports, see below.

Average Response times for the whole period

#

Target

San Francisco, CA

Chicago, IL

Washington, DC

Avg. resp. time

1

harryanddavid.com

6.812

4.472

4.224

5.169

2

brookstone.com

11.234

18.516

6.896

12.215

3

pagoda.com

8.629

13.219

14.932

12.260

4

vermonteddybear.com

20.853

11.778

8.211

13.614

5

1800flowers.com

24.143

10.956

10.362

15.154

6

helzberg.com

20.637

16.088

24.797

20.507

7

ftd.com

41.214

13.549

17.903

24.222

Average Uptime for the whole period

#

Target

San Francisco, CA

Chicago, IL

Washington, DC

Avg. uptime

1

harryanddavid.com

99.958%

100.000%

99.989%

99.983%

2

brookstone.com

99.977%

99.954%

99.956%

99.962%

3

1800flowers.com

99.912%

99.939%

99.848%

99.900%

4

helzberg.com

99.913%

99.879%

99.676%

99.823%

5

pagoda.com

98.818%

99.881%

99.887%

99.528%

6

vermonteddybear.com

96.983%

98.268%

98.048%

97.766%

7

ftd.com

97.449%

97.443%

97.593%

97.495%

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO

Methodology:
The 2016 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 2 and February 17, 2016. Performance and availability measurements are made for a typical multi-step fullpage web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:

Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

WebSitePulse should be referred as the "Source" of the information;

WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;

The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".