Blogging

Upper Cervical Doctors Are Busy You’re busy, I get that… So here are 10 quick tips about online marketing for your upper cervical practice from www.uppercervicalmarketing.com Having a website is just the beginning Blogging is a necessary part of an Internet marketing strategy A social media presence is a necessary part of [...]

Copy That Isn’t Converting Recently CopyBlogger.com had a very interesting article on some common reasons why blog articles aren’t converting readers into customers. I’ve taken what they suggested and made it specific for upper cervical chiropractors. So below, you will get 5 reasons why your blog readers aren’t becoming new patients. 1. [...]

Social Media Optimizing Your Content One of the best ways to build authority, trust and credibility is when someone shares your content with their friends and family. Social Media Optimization (SMO) is being called the future of Search Engine Optimization (SEO). Social media optimization refers to the use of a number of [...]

Off-Line Statistics If you are using uppercervicalmarketing.com or you’re trying to do your upper cervical Internet marketing yourself it is absolutely essential to track your online and off-line statistics to see what is working and what is not. When tracking your off-line statistics most doctors will know their patient visits, new patients, [...]

Education Is Key One of my goals as an upper cervical chiropractor was to educate my patients about upper cervical. Since my injury I’ve been unable to practice, but one of my goals is still to educate. Now instead of upper cervical patients, my focus is on upper cervical doctors. A sick [...]

The Headline Has To Attract On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This goes for your social media marketing posts on Facebook, twitter, or Google plus, along with blog posts, YouTube videos, landing pages, emails and websites. Without [...]

Writing the Blog Post Is Just the Beginning So you’ve written a good blog post. It is 300 to 600 words, keyword researched, has an attractive image, and a call to action. Now what you do? What you do after the blog post is written is much more important than writing the [...]

Getting Started with Blogging So you have been convinced to begin an upper cervical blog for your practice. Now, how do you get started? Here are 5 steps to help you: Set up Your Website and Blog at WordPress.org WordPress has become the standard when it comes to user friendly interactive websites. [...]

In a Google World Blogging Is Key Let’s face it, when it comes to the Internet, Google makes all the rules. Google has become a verb that means to look up something on the Internet. Even my 5-year-old will say, “Daddy can we Google that when we get home?” So how important [...]

Cheap attention robs you of backlinks down the road We all know it’s free and easy to set up shop on Blogspot.com or WordPress.com. (Or Typepad or Xanga, or the tens of lesser known blogging sites.) There are a few reasons why you might want to get your blogging feet wet in [...]