October 5th, 2014

Tveeco is a free Apple iOS App that provides users with curated listings of their favorite primetime TV shows, specifically when they are New Tonight. It’s intelligent UX design provides users with one-touch functionality and Tveeco does the rest: automatically features favorite shows when they’re new tonight, sets alerts for Premieres and Finales, and creates an Episode checklist of each users’ unique show selections.

Method 09 Design was approached to create the brand identity and user interface (UX) style guide for this entertainment product. Key objectives for the identity included; instant recognition, an upbeat attitude, and timeless simplicity. The resulting wordmark and related icon uses custom rendered typography and a bold graphic outline treatment to deliver a friendly and personable characterization. The logo is primarily made of three colours—Picton blue, black and white. This colour palette was carefully selected to evoke a sense of ease and uniqueness, all while being cognizant in steering away from any existing TV related brands.

Want to know what’s new on TV tonight? Just launch Tveeco and it has a listing of what’s new tonight, and you can configure it to just your favorite shows. The platform has been designed and developed especially for the purpose of providing a brief of new shows in primetime in a quick and easy daily guide.

With TV programs able to start their season at nearly anytime on the calendar, combined with “Mid-Season Finales” and busy lives, it is hard to keep track of when favorite shows return. It shouldn’t be work to find the date or a premiere, or what is new on TV tonight, but searching the internet for something specific – produces so many results that filtering out what you want becomes a chore.

Tveeco provides a searchable database that can easily tell you when your favorite show is back. My Shows on Tveeco allows you to select your favorites, and they will automatically be featured in the listings for what’s New Tonight.

Tveeco can track episodes you watched (or missed) with the Episodes Checklist. Simply click the EyeBox button next to the show when you’ve watched and viola it checks the show off your list.