to Write to be read: internal or external communication of the company on diverse vectors: emails, brochures, service bills, press releases, Web site, etc.

Your written communication is much more than the reflection of your company, it reveals its soul and its body. It embodies your values and reveals your actions. Thus, it is sensible to adorn it carefully, to adapt it to each context, without neglecting the target, be it internal or external. The elements of language, the rhythm and the tone must be thoroughly chosen, to rise from the ranks and exclude the commonness. Dare to be yourself, dare to be different!