APMEX's Traffic Surges 700% After Winning Google Answer Boxes

Using Conductor Searchlight to Help Acquire Answer Boxes for Their Price Pages, Gold and Silver Seller APMEX Has Seen an Increase of 700% in That Segment's Traffic in 90 Days

NEW YORK, NY--(Marketwired - Feb 8, 2016) - APMEX is a billion dollar company and number one seller of gold, silver, and other precious metals online as investment products.

Though APMEX is vastly dominant in its space, competition from online affiliates prompted the company to invest in organic marketing platform, Conductor Searchlight.

"Going into this year, our CEO told us: 'Growing organic traffic is our number one goal for the entire company going in 2016.' SEO is the number one initiative of the company." - Steven Pope, Digital Marketing Manager, APMEX

One of the opportunities Conductor's technology surfaced for APMEX's team was answer boxes: a graphic and text element Google displays at the top of search engine results pages to directly answer searchers' questions.

These high volume terms are not only a rich source for qualified traffic; they're also a significant branding opportunity since Google prominently displays the APMEX logo along with the content in the SERP.

The APMEX team identified these opportunities through Conductor's keyword performance technology, which surfaces different search result types like answer boxes, image packs, video snippets, maps, and more.

APMEX Sets New Organic Traffic Record With Conductor Searchlight

APMEX has seen a fast and massive surge in traffic to its target pages after creating high quality content guided by Conductor's SEO recommendations. With data from Conductor's keyword visibility and content segments, APMEX has set a new company record for the most organic traffic driven to their company in a week.

"When it comes down to it, if you don't have data to prove your point, no one will listen to you. But in Conductor, that data -- the kind that drives smart business decisions -- is at your fingertips. If you do X, you get Y. It's an equation. Fill in the proper components and execute on Conductor's insights, and you will be successful." -Steven Pope, Digital Marketing Manager, APMEX

About ConductorThe Conductor Searchlight platform generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor's forward-thinking customers include global brands like Citibank and FedEx, emerging leaders like Birchbox and Munchkin, and leading agencies like iProspect and Acronym.