Fitbit, one of the leading global wearables brand in the fitness industry, has officially unveiled their first smartwatch called the Fitbit Ionic in the UAE. The new Ionic is touted to feature an impressive five-day battery life and also automatically track activity and sleep hours.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, the co-founder and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personal and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

The Ionic is by far the most advanced fitness wearable from Fitbit, offering personal and intuitive guidance to motivate and help you reach your goal while keeping you connected to not miss out any notifications. Users will be able to access workouts and hear out guidance via the Audio Coaching sessions for increasing the endurance and speed. The device is also capable of automatically tracking your run at any time with the new Run Detect feature, which then activates GPS tracking. The Ionic is water resistant up to 50 meters, and also find out your real-time lapse, the duration of the exercise duration and calories burned while swimming.

Thanks to the unique design of the Ionic, the integrated antenna inside Ionic offers a stronger connection to GPS and GLONASS. The wearable also features an enhanced PurePulse heart rate tracking with improved accuracy for exercises like cycling and running, along with better measure for calorie burn, real-time heart rate zones for optimizing intensity, and tracking resting heart rate 24/7. The smartwatch also holds 2.5GB of internal storage, which lets users store and play over 300 songs on the go, along with the support for podcasts. The Ionic is compatible with wireless Bluetooth headphones and the new Fitbit Flyer wireless headphones

Receive calls, text SMS and different calendar alerts, along with notifications from popular social apps on your smartphone, such as Facebook, Gmail, Instagram, Slack, Snapchat and more. Fitbit also developed a new operating system called the Fitbit OS for the Ionic smartwatch. One of the new applications is the Fitbit App Gallery, where users will be able to choose the apps and clock faces that appeal to them that reflects their own personal needs and style. You get to choose options like Fitbit like Exercise, Fitbit Coach, Relax, Timer and more.

Thanks to the new processes and materials, the Fitbit Ionic is extremely lightweight and features an ergonomic design for comfortable wear for a whole day of use. The device is very durable for long-lasting usage. Additionally, the color display is spherical with crisp graphics and the brightness goes up to 1000 nits.

The Fitbit Ionic is now available at the Virgin Megastore, Sharaf DG, Sun & Sand Sports and other online retailers for AED 1399. The device comes in three stylish color combinations that include silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, and burnt orange tracker and clasp with slate blue band.