Developer's campaign takes on Chesterfield

St. Louis (KSDK) - A new campaign by a building developer in St. Louis is "targeting" a west county suburb. Brent Crittenden is hoping to revitalize the Botanical Heights Neighborhood in South St. Louis. To make sure people pay attention to the project, he's come up with a slogan that's on coasters, t-shirts and even bumper stickers. It says "Friends Don't Let Friends Live in Chesterfield."

Crittenden says on his website, livegreenstl.com, that he has nothing against Chesterfield. He believes it's a great place with good people and quality schools, so that's why he thinks the city can take a little "good-natured ribbing." Crittenden says he simply wants to promote sustainable, walkable and vibrant urban neighborhoods.

We want to know what you think. Is the slogan a creative way to bring attention to urban blight, or does it go too far in unfairly targeting a St. Louis suburb? Leave your comments here or on our Facebook page.