Saturday, October 8, 2011

eBook Sales

Just how important are sales of eBooks?

In order to sell its digital graphic novels and comic books exclusively on the new Amazon Kindle Fire for four months, DC Comics is willing to forgo sales of paper versions of its products in Barnes and Noble stores for the same four months.

Barnes & Noble said Friday it will not stock physical copies of 100 of DC's graphic novels that the Warner Bros.-owned unit is making available exclusively on competitor Amazon.com's Kindle platform, including the upcoming Kindle Fire tablet.

DC Comics prefers to ride Amazon's Kindle marketing wave leading up to Christmas than to put paper versions on bookshelves. DC Comics probably has looked at pre-orders for the hot Kindle Fire and decided that 300,000 to 400,000 people will be searching for content for their new tablets, especially in the days after Christmas.