These grain-free dry diets are high in meat protein and low in carbohydrates, which is ideally suited to dogs' ancestry and biology as natural carnivores. Since dogs instinctively crave raw meat, they will choose it over grain when given a choice. Nature's Variety Instinct, with its high concentration of animal protein, is consistent with the instinctive canine metabolism.

A rotational diet consisting of more meat and less grain fosters biologically appropriate weight control, and lean feeding leads to longer life. The natural results of higher quality nutrition include better skin and coat, healthier teeth and gums, increased energy, and less backyard clean-up.

Grain-free

Over 90% of the protein is from real meats

Exclusive freeze dried raw Bio-Coating

Complete and balanced for all life stages

Guaranteed to improve skin and coat!

Ingredient Benefits

The proteins in Nature's Variety Raw Instinct diets are derived from meat - primarily high quality chicken meal and menhaden fish meal. Highly digestible tapioca binds the other high quality ingredients together into a kibble. Nature's Variety uses tapioca because it is grain-free and gluten-free. This assures you that the proteins found in Raw Instinct pet diets are primarily derived from meat.

Pumpkinseeds provide linoleic acid for skin and coat, Omega 3 & 6 fatty acids, and are a natural source of fiber. Vegetable seeds, such as pumpkinseeds, are one of the densest sources of nutrition available. Alfalfa has unique nutritional benefits; its root system often penetrates the soil more than 20 feet deep, seeking out minierals in the subsoil not accessible to other plants. Chelated Minerals are added to aid absorption in the digestive tract. ("Chelated" means firmly attached, usually to an amino acid or other organic component.) Montmorillonite clay is an additional source of trace minerals and has been shown to sequester toxins. Fruits and vegetables are also added as natural sources of important vitamins.

These high quality, wholesome ingredients are blended together with care to meet your pet's raw instinct for a grain-free, nutrient dense diet.

Sudden changes in diet can sometimes result in digestive disturbances. Do not overfeed regardless of the pets acceptance and eagerness. Overfeeding is the most common cause of digestive upset. Always introduce any new diet over a period of days, mixing with the present diet. Keep fresh water available at all times and offer plenty of exercise.

Feeding amounts in the table below are based on an average activity level

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The reviews below are presented for informational purposes only and are not intended as an endorsement of any product. The information is not intended to be a substitute for visits to your local veterinarian. Instead, these testimonials offer the reader information and opinions written by pet owners and/or veterinarians concerning animal health and products that they have used.

All of our cockers eat this. It improved their skin, coat and over all energy level. They produce less stool, and with multiple dogs, that in and of itself is a bonus. We are particularly pleased that the ingredients include most of the recommended sources for anti-oxidants, which have many beneficial effects, particularly on eyes.

This food is very digestable. I have a mini American Eskimo. While on a lamb and rice formula she developed a very bad skin rash on her belly. She had a hard time digesting the food and was very gassy. At six years old she had no energy and spent most of her time hiding under the bed. She has been on this food a couple of years now. She is active, rash free, and gas free :-)

I have a young Aussie that is not only a finicky eater, but has a GI system that's touchy to boot. This is the first food we've found that has kept his interest and his appetite and seems to have calmed down some of his other issues!

I like Nature's Variety because it is so healthful, and you can vary your dog's diet because of all the different types available.Unlike switching from one brand of food to another, the varieties are interchangeable and do not cause stomach upset without gradual increase in new food & decrease in current diet, which can take a week or more. Though I have yet to try the frozen raw products, I trust they too are excellent. I do mix the dry and canned products together for my dogs' meals and have yet to hear a complaint!

MY BEAGLE HATES DRY FOOD!!! SHE EATS ONLY RAW FOOD! BUT THE PRICE OF [...]RAW FOOD I AM FORCED TO SUBSTITUTE SOME MEALS WITH DRY AND CAN AS MUCH AS I DO NOT WANT TO.BUT ANY KIBBLE I EVER GAVE HER SHE SNIFFED AND WALKED AWAY! THIS NO HESITATION SHE ATE IT RIGHT DOWN? MAYBE CAUSE THE COATING IS RAW? IM HAPPY SHE LIKES IT HOPE DOESNT CAUSE ANY PROBLEMS AS DAYS GO BY.. THE RAW FOOD SHES ABSOLUTELY IN LOVE WITH IS "RAW ADVANTAGE" WHICH ONLY NATURAL SELLS[...]OH ITS THE CHICKEN FLAVOR WE RE USING

I have a 5 year old Border Collie and I liked the old sack because it had a BC on the sack. But I was having some skin problems and my dog's coat was dry. I switched and I feed the Chicken based to her. Border Collies never slow down. She herds and she loves to chase squirrels down the back fence. It is a game they play everyday. She has the ability to jump to the top of a 6" fence and acts like she is still a puppy.