This year saw a record attendance at the seventh Acumen Business Convention held at The Grand Hotel, Brighton on May 10th. That should come as no surprise considering the line up of prestigious Speakers, fascinating workshops, abundant networking opportunities with over 250 CEO’s not to mention the flash mob song for the sponsors, dancing zebras, prize for photo bingo (aka Phingo!) or a selfie with a life size zebra!

Guests were greeted by four dancers in full zebra outfits and spectacular face paintings and the compere, Ibrahim Mikhail, a commercial solicitor who heads their Gatwick office as well as compering their conventions, got interrupted by a flash mob singing a rendition of ‘Help!’ by the Beatles, personalised for all the Sponsors. The author of Brand Famous, Linzi Boyd, inspired the audience to give celebrity status to their business and their managements teams. Kevin Byrne, founder of Checkatrade, gave a sincere, emotional and inspiring talk on building a household brand from nothing and the importance of appreciating your team.

The founder of Acumen Business Law, Penina Shepherd, also gave a powerful and inspiring talk on The Freedom of Revolution (the title of her new book) and how to relinquish your business shackles and shift your business to another dimension. Penina said: “It was so exciting for me to be able to announce my new book in front of so many esteemed business leaders. I felt it was just the right audience to discuss the topic too. There is a revolution happening in the business world and most of us haven’t even noticed, but those at the forefront of the revolution do extremely well. We are lucky in our area here in Sussex to really have ground-breaking and innovative business leaders who are part of the revolution and, as such, it resonated with so many people in the room”.