Osmia Organics

Osmia Organics emerged from the ambition of former ER doctor Sarah Villafranco, who dreamed of creating a line of skincare products made solely from organic and natural ingredients. While planning her first storefront, Sarah came to Willoughby with a challenge: How can we design a brand identity and sustainable packaging system while remaining true to the philosophies behind her line of custom essential oil blends? Inspired by her love of Colorado, we developed hand-painted illustrations of native hummingbirds and lupine flowers. The identity was then applied to carefully sourced label stock, packaging and brand collateral for the launch of a comprehensive retail environment in Fall 2011.

Discuss This Project:

Project By

About Project

Osmia Organics emerged from the ambition of former ER doctor Sarah Villafranco, who dreamed of creating a line of skincare products made solely from organic and natural ingredients. While planning her first storefront, Sarah came to Willoughby with a challenge: How can we design a brand identity and sustainable packaging system while remaining true to the philosophies behind her line of custom essential oil blends? Inspired by her love of Colorado, we developed hand-painted illustrations of native hummingbirds and lupine flowers. The identity was then applied to carefully sourced label stock, packaging and brand collateral for the launch of a comprehensive retail environment in Fall 2011.