Global Publishing Leaders 2012: FTD Editora

Jun 25, 2012

About:

FTD is a publishing company that specializes in educational material. They are based in Sao Paulo, Brazil, and were founded in 1902 to support schools run by the Maristas Brothers.

The company is one of many businesses run by the Marist Province of South-Central Brazil (PMBCS), which covers the states of Goiás, São Paulo, Mato Grosso do Sul, Paraná and Santa Catarina, also including the Distrito Federal. Several buildings make up the structure of FTD: the main office, publishing house, printing plant, nine branches, fourteen distributors, and nineteen service houses.

FTD specializes in a wide range of text books and learning materials, including pre-school; technical training at middle school level (with FTDtec); training courses for illiterate adults; and other subjects. They also publish literature, atlases and dictionaries, and operate a number of educational online resources, such as In@ction (providing English language resources), or Porta Alberta, on sciences, history and geography.

The company also own sales outlets across the country.

Key company developments in 2011 & 1st half year 2012

Financial:

The company's significant growth (and, with the exception of 2010, also in returns) reflects the rise of Brazil as an emerging market, and the resulting demand for learning materials.

Ownership, mergers & acquisition, internal organization:

A major reshuffle in management occurred in 2010, followed by the creation of a CEO position in 2011.

International:

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Digital:

FTD operates a number of online learning resources to disseminate its learning materials to specific target audiences.

Bestselling authors & titles:

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Key points for analysis & conclusions:

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Earlier developments:

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Note: Figures are based on sales generated in calendar 2011 or—for corporations with a fiscal year—from fiscal 2011. Data are from publicly available sources and include sales of books, journals, and digital products. Because publishing data were unavailable, Pannini and Disney/Hyperion are excluded from the rankings. The listing and publisher profiles were compiled by international publishing consultant Rudiger Wischenbart under the aegis of Livres Hebdo.

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