Nathan For You: Season Three Premieres Tonight on Comedy Central

Small businesses, watch out! Comedy Central’s faux business guru Nathan Fielder is back for a third season of Nathan For You, which premieres tonight, October 15, at 10 p.m.

Created in 2013, the half-hour series follows business advisor Nathan Fielder as he tries to improve real small businesses. His credentials? He got pretty good grades in business school. His advice? If you’re a struggling frozen yogurt shop, try a controversial flavor … like poo. A coffee shop with no customers? Pretend to be Starbucks by slapping “Dumb” on the front of Starbucks, thereby making it legal.

These are the harebrained schemes one can expect from Nathan For You and no doubt the schemes will only escalate in season three. In anticipation of tonight’s premiere, here are some highlights from past seasons and a few previews of this season:

Nathan helps a frozen yogurt shop:

Nathan aids a dating site on the decline:

Nathan For You season three promo:

What do you think? Do you watch Nathan For You? What’s your favorite idea of Nathan’s so far?