Markets the company’s brand through all channels of interactive marketing social media, circulates existing company marketing materials, and is responsible for all marketing-oriented technology

Expands on the company’s already implemented brand positioning by working with PR and marketing teams to maximize the development of programs that are still gaining exposure

Enhances the brand’s image by developing customer loyalty and increasing brand awareness. Establishes consistency across multiple networks and works with the marketing and public relations team to ensure proper messaging is being published online.

Manages analytics measures, such as SEO and PPC, related to social media, reporting on campaign effectiveness.

Leverages Google Analytics and other social media management software to develop criteria for evaluating social media campaigns

Data Evangelist/ Social Media Analytics Strategist

Measures and evaluates all social media campaigns, working with social media strategists to influence decisions on whether to continue or terminate projects.

Develops and alters the criteria by which they measure social media’s effectiveness (length of time spent on sites, number of new registered users, search engine optimization [SEO] improvement, number of page views, etc.) and evaluates social media’s contribution to ROI

Social media experts with a background in market research or web analytics often take the position of social media analytics strategist which calls for the measurement of success in social media projects and campaigns.

Propose opportunities for social media growth and supplies detailed reports of current and future campaigns with their estimated contributions to cost and expansion.

Responsible for analyzing performance and providing suggestions to improve or expand the use of technology and social media platforms.

Note: Titles in social media marketing and communications often vary. This list is meant to be a helpful guide rather than a compilation of what we offer to our clients.

Other keywords that could be used interchangeably among the above titles are corporate tweeter, reputation management, media strategy, digital media, social CRM, social computing, engagement, Twitter, Facebook, LinkedIn, social media marketing, social media branding, online communities, communities and conversations, social media operations, interactive media, new media, new media marketing, online content, social technology, and social network.