Clearly, going green is more than just a fad. A definite shift towards sustainability is occurring and will only continue to grow.

How can greenhouse retailers within the greenhouse industry take advantage of this long-term trend? Here are four tips that can help.

1. Make sure you’re running year-round

With the industry on the rise, it means there is more opportunity throughout the year. Normally, garden centers depend on holidays and when popular plants and flowers bloom for a good portion of revenue. Now is the chance to start preparing for year-round customer traffic and income.

Nursery retailers can benefit by constantly having fresh stock of live goods. For example, in winter, having plants that thrive in cold weather like the camellia, winterberry and paper birch tree are a must. Additionally, you can ramp up local marketing activities during such times. This way, more people will know you’re the store that can keep their home or business green throughout the year.

This is all the more reason to set up aesthetically appealing retail displays and signage that reflect the live goods you sell and the lifestyle your shoppers live. So, if you run a garden center or greenhouse, start using plants as a decoration. It will make the place more lively and drive more purchases (as the research suggests). It will also help grab more of this increasingly larger market.

3. Develop a sound marketing strategy

With the greenhouse market exploding, you have to find ways to get people to know about your brand. That means you need a growth-centered marketing campaign. Don’t panic: This doesn’t have to cost you a fortune.

There are many things you could do. Of course, you must be on social media. Creating blog content that’s focused on the local market helps. You can even just hand out flyers at popular local spots. Also, you could offer free gardening classes, like Whole Foods offers with its cooking classes; free classes would help drive people to your store, with the hopes they’ll make a purchase after the class and become lifelong customers.

Instead, focus on using easy-to-assemble yet strong display products. For instance, displays made of heavy-duty recycled plastic can be put together in minutes and withstand decades of use. With such displays, you can create pop-up displays, promotional aisles, and even outside sales areas in minutes. This ensures you can expand your revenue and actually capitalize on the growing popularity of garden centers.

Winning more market share in the greenhouse industry

To capitalize on this growing market, follow these four tips to ensure constant customer traffic throughout the year and for years to come. Pay attention to any changes in the industry as well–and always be ready to capitalize on trends. Stick with the plan, and you’ll achieve sustainable growth for decades.

Related Posts

Looking Toward the Future With the final four pillars constructed for retailer’s, we take a minute to reflect on the series and lessons learned. The pillars are metaphorical ideas that should be used as rough guidelines in crafting your store for success. As the future of retail rapidly speeds toward that of an experiential destination, […]

In winter, many people struggle with the effects of cold temperatures and dry air. The weather outside and the heating systems inside wreak havoc on hair, skin and lips, and some cosmetics make things worse. For instance, many soaps remove the acid mantle, one of the skin’s protective layers. Thus, dryness intensifies. Retailers can make […]

Share Thoughts / Comments

Email*

Message*

CAPTCHA

We're green!Our panels are made of 100% post consumer recycled plastic.Learn More »