The best of the Amazon Prime Day deals: We’ll be updating all day

It’s here! It’s Amazon Prime Day, a shopping extravaganza for Prime members that starts today, July 16 at 3 p.m. EST/12 p.m. PST and runs a full 36 hours this year. And, lest you think it’s all just a lot of hoopla over crap you don’t want, we hope our list of the best Amazon Prime Day deals proves otherwise. Because there are a lot of great Amazon Prime Day deals to be had in every category you can think of, from cool tech to designer shoes to baby gear.

In other words, this is the kind of stuff you’d be buying anyway. It’s just that, now, it’s a lot less.

We’ll keep updating this list as Amazon Prime Day officially kicks into gear, because so far, these are just the early offers. There’s a lot more on its way.