More than 7,000 attendees come together at Dreamforce 2007 as salesforce.com redefines itself as the multi-application, multi-category on-demand leader

Salesforce.com the market and technology leader in on-demand business services, today kicked off its fifth annual Dreamforce Conference at Moscone Center in San Francisco. With more than 7,000 people in attendance, Dreamforce brings together the global salesforce.com community of customers, partners, developers, industry luminaries and employees to share and drive the next wave of innovation in on-demand computing. The culmination of salesforce.com’s news announced today at Dreamforce is the company’s emergence as a multi-application, multi-category on-demand leader.

“The more than 7,000 attendees joining us this year at Dreamforce are the power fueling the on-demand revolution,” said Marc Benioff, chairman and CEO of salesforce.com. “Dreamforce is the industry’s largest on-demand event, giving customers, partners and the rest of the on-demand community an opportunity to meet, share their successes, and collectively drive the future of on-demand.”

Salesforce.com made several significant new technology, product and customer announcements at Dreamforce 2007.

The Force.com platform: Create and run any application on-demand
Force.com delivers Platform-as-a-Service, a new way to create and deploy business applications that makes companies and developers successful by letting them focus on what their applications do, rather than the software and infrastructure to run them. By replacing the complexity of software platforms with a complete, scalable service, Force.com provides developers with the fastest path to turn ideas into success.

The Force.com on-demand platform has achieved incredible momentum as customers of all sizes adopt Platform-as-a-Service to build and run applications that extend the power of on-demand to users beyond CRM in departments such as human resources, IT, legal, finance, R&D, and more throughout the enterprise. ASCAP, Borland, Bronx Lab School, Electronic Arts, HumanConcepts, Japan Post, Jobscience, The Schumacher Group and Vicon are among the many customers that are already using the Force.com on-demand platform for application development with no software and hardware infrastructure requirements.

Salesforce.com unveils breakthrough new technology Visualforce: Design and deliver any User Interface-as-a-Service
Force.com features breakthrough new Visualforce technology that will empower customers, developers and ISVs to design any app, for any user, anywhere with the world’s first User Interface-as-a-Service. Combined with the powerful logic and workflow intelligence provided by Apex Code, Visualforce offers the flexibility to meet the requirements of applications that feature many different types of users on a variety of devices. Visualforce provides a page-based model, built on standard HTML and Web presentation technologies, and is complimented with both a component library for implementing common user interface elements, and a controller model for creating new interactions between those elements. Visualforce will enable the creation and delivery of any user experience, offering control over an application’s design and behaviour that is only limited by the imagination.

Salesforce Ideas: Bringing the power of innovation management to businesses
Salesforce Ideas is a new on-demand application built on the Force.com Platform-as-a-Service that revolutionises how companies develop and drive innovative ideas from their communities. Salesforce Ideas brings the ‘wisdom of crowds’ to businesses for the first time by allowing online communities to submit, discuss and promote ideas. Salesforce Ideas is the application powering salesforce.com’s own live community, IdeaExchange, and the Dell IdeaStorm.

Salesforce Winter 2008: Salesforce Winter 2008 will expand Salesforce from four to six major application product lines
Salesforce Winter 2008, the 24th generation of the industry-leading Software-as-a-Service CRM and Force.com Platform-as-a-Service, will expand Salesforce from four to six major application product lines with two new applications – Salesforce Content and Salesforce Ideas. The Salesforce Winter 2008 release will utilise the Force.com Platform-as-a-Service to bring Web 2.0 technologies like tagging and inline editing to the entire suite of Salesforce CRM applications. Salesforce.com combines the power of Software-as-a-Service and Platform-as-a-Service to redefine CRM with the Salesforce Winter 2008 release.

Salesforce.com hits new milestone in on demand with 700th application live on the AppExchange
Salesforce.com showcased the rapid expansion of the AppExchange economy by announcing the 700th application live on the AppExchange, a human relationship management application from Fairsail. More than 350 partners have made more than 700 applications available on the world’s leading on-demand marketplace. Equally important, customers are using the AppExchange as an iTunes-style directory to browse find, and install on-demand applications: more than 34,000 application installs by more than 12,000 customers in 74 countries worldwide have taken place since it launched.

Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with Platform-as-a-Service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Force.com, the world’s first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.
As of July 31, 2007, salesforce.com manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .