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It's not that digital marketing depends only on social media. It's just a big part of digital marketing world that offers wide range of benefits if it's done right. Digital marketing professionals don't rely on social media platforms. I think you need to look at other factors before proceeding to social media. It is just a channel of whatever you do in the internet such as content marketing, lead generation, and other stuffs that showcase a business' services or products.

Social media is one of the way to promote your business, because if you have stat a business and you want to get business from online because toady we are in digital age , what we need we go through Google but social media is one of the way to connect people to each other and there so many business community you find.

Digital marketing depends on social media to great extent, but at the same time social networks are not the only channel to be used.
I agree with marrick who wrote that social media is good for content marketing, lead generation and generally for showcasing business' services or products.
More and more people use social networks not only for communicating, but also as a kind of search platform to find reviews about the products/good/services they would like to buy.
Digital marketers shouldn't forget that they can reach their target audience via social networks, as well as efficiently manage their reputation and customers' loyalty.

And also I must add that social media is one of those social networking sites that you can use for FREE. It is your choice though to use their ads to take advantage of the site but even without ads I believe you can established a good business in a social media site.

What is the meaning of digital marketing? obviously you are promoting your business online and if you are promoting it and you are not using social media marketing then you better not do it, because social media is the heart of digital marketing, rest email marketing, forum posting these things are separate but social media has a power of 80 percent on the scale of 100 percent in the world of digital marketing.

Social media networking is an important part of digital marketing. Social media are broadly used now a day. There is a huge number of users present on social networking sites. They are good for entertainment purpose, but you can also use them to promote your website. Good way to boost traffic to your website.

Its very simple every business wants people to should get engaged with the product advertisement. And only it is possible in social networking sites because social sites have engagement of people. Here what happens? You only promotes once and rest of all the works done by people.