Understanding where you sit within the competitive digital landscape is key to plotting where you want your business to go and creating the plan to take you there.

Using Direction’s Strategy Board, you can work through Ionology’s 7 Principles of Digital Business Strategy in collaboration with the rest of your organisation.

Define & Measure your Opportunity

Use Direction to understand the size of the opportunity you are chasing by letting it help you answer the following questions:

» How many customers are looking for your product or service?

» What are they trying to achieve, for example, do they want more information, contact details or to make a quick purchase when they visit your website?

» How does this fit with your value proposition? Do you need to adjust it?

TEST AND VALIDATE THE RIGHT PATH TO REACH YOUR AMBITIONS

Direction software allows you to simulate different routes to creating competitive advantage and achieving your business ambitions. By testing multiple paths before committing to the journey, you can gather the data you need to drive your decision making.

Direction uses data and insights from your market or the market you want to move into to accurately predict the outcomes of your strategic moves.

Let Data drive your Strategy

Data is king.

At every step of your strategic journey, data is required to understand your marketplace, your customers and the opportunities available to you.

Direction uses data to show your starting point, measure your progress and drive the decisions you make to seize opportunities and achieve your strategic ambition, all while communicating this information effectively throughout your organisation.

Schedule a Demo

Please note we will only accept commercial requests to schedule a software demo.