The lightning cable and micro USB cable each comes in 6 different colorways, one of those being a XXL model that extends the cable to 6 feet (versus the original 3 foot cable). They're definitely more expensive than typical cables but the satisfaction you get each time you plug in your phone to these colorful charges might be worth it. It is for me, at least. I got the red one. $18 for micro USB. $24 for lightning cable. [Eastern Collective]