What to watch

Leveraging trends can help you spring ahead of the competition and grow your business

After a long winter, March signifies the resurgence of the roofing season and a
renewed focus on securing jobs. Whether you are preparing bids to fill up your docket
or working through a backlog of jobs, now is the time to grow your business.

Yet the reality remains that replacing or purchasing a roof isn't a welcome expenditure
for most homeowners. One undeniable—but understandable—trend across the roofing
industry is homeowners are holding onto their roofs as long as possible. Much like
how they approach cars, many consumers are opting to repair their roofs instead
of buying new ones.

Inevitably, the time will come when a homeowner needs to purchase a new roof. Given
the financial investment and long-term implications of this important decision,
homeowners want to avoid making mistakes. From hiring a roofing professional to
selecting the right roof system, consumers want to feel confident about making decisions
that will have positive long-term effects.

As a result, homeowners want to work with roofing contractors who can provide insights
into the latest innovations and products. To help your company gain a distinct advantage
over the competition and generate more business, it is important to be aware of
the prevailing industry trends and how they can positively affect your business.

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