Product Label Transparency Through Data Science

Our industry leading technology generates the largest product attribute data set available by capturing and enhancing information on the packaging of food, pet, and personal care products. We enable customers across many industries to create rich omni-channel experiences, maximize category growth potential, and ultimately deliver greater transparency to consumers because we know Transparency Matters™.

The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food...Read more

What our customers are saying

„

“Unilever would never have been able to implement SmartLabel across the vast majority of its portfolio in only 6 months without partnering with Label Insight. Their incredibly responsible, collaborative, and flexible team were great to work with.” - Tracy Shepard-Rashkin, Sustainable Communities and Top Dish Brand Manager

"Most setup processes claim they will be super easy, we actually feel like this one really is." - Jill Davies, Grocery Social Responsibility Manager

„

Hear Our Story

Our company was born from the realization that the personal challenge of our founders was actually a universal problem - better understanding about the products we use and consume.

What started as a personal cause eventually evolved into a mission to revolutionize transparency for the betterment of consumers, brands and retailers.

We're Solving Transparency

The personal challenge of our founders lead to revolutionary technology powering the transparency ecosystem today. Transparency is a cultural force impacting all aspects of modern life - the packaged goods industry is next.

Transparency has an ROI

Investments in transparency data to power both internal and external initiatives pay off in driving trust, loyalty, long term value, accurate research, enhanced consumer application and ecommerce experiences, and more.

Friction-Free Transparency Solution

Label Insight is uniquely positioned within a broad range of partnerships to enable friction-free transparency solutions created for speed and innovation in transparency solutions.

The Markets for Transparency

Government

We’re helping to define criteria for new GMO labeling laws, how the FDA will define “healthy,” and we supply over 90% of the publicly available product data in the USDA Branded Food Products Database.