IRVINE, Calif.--(BUSINESS WIRE)--Hyperice has officially launched a campaign to bring their latest and
most exciting fitness and recovery innovation to reality through
Kickstarter, a crowdsourcing platform that funds thousands of creative
projects, business ideas and new products. The recovery technology
company is offering exclusive rewards featuring their lineup of
superstar athletes—Blake Griffin, Lindsey Vonn, Troy Polamalu and Adrian
Peterson—to help fund the development and production of one of the most
innovative new products in fitness and human performance, the “VYPER.”

Hyperice—a
company committed to developing world-class products for injury
prevention and recovery—has created a groundbreaking fitness device that
combines vibration and pressure to improve the body’s overall
performance and enhance recovery. The VYPER was developed in
collaboration with one of the most highly respected Physical Therapists
in sports, a team of Aerospace Engineers and some of the most
accomplished athletes in the world with the intent of improving the
body’s flexibility and range of motion, while also preventing injury.

The VYPER features a combination of a high-energy rechargeable lithium
ion battery—the same battery that powers a Tesla—and a high performance
air injected polypropylene shell to deliver high-intensity vibration at
optimized frequency to the body’s muscle tissues, increasing blood flow,
activating the nervous system and preventing injury. The goal of
Hyperice’s Kickstarter campaign is to further advance the development
and production of the VYPER through the following offers:

$5 or more: One VYPER decal (sticker) and one Hyperice decal

$25 or more: Hyperice VYPER T-shirt

$199 or more: Hyperice VYPER T-shirt and one of the first VYPERs off
the production line

$10,000 or more: Hyperice VYPER T-shirt, exclusive limited edition
customized VYPER, autographed by either Lindsey Vonn or Blake Griffin
and a private meet and greet, followed by a VYPER recovery session
with Vonn or Griffin. (Meet-and-great details specific to each athlete)

“We are eager to launch our latest and most exciting innovation, and are
using Kickstarter to do so,” said Hyperice founder, Anthony Katz. “I
believe this cutting-edge and multipurpose fitness device will be even
more innovative than our first device, and I believe it will be
undoubtedly one of the most widely used recovery, movement enhancement
and injury prevention devices in sports and fitness today; the VYPER by
HYPERICE.”

Hyperice has set a fundraising goal of $100,000 over the course of their
45-day Kickstarter campaign to help bring the VYPER to market.

About Hyperice Inc.:

Hyperice is a recovery technology company specializing in portable high
performance sports medicine and orthopedic devices that provide
preventative treatment, accelerate injury recovery, and enhance muscle
and joint performance. The company’s signature product is a two-part ice
compression system composed of an ultra thin ice cell featuring patented
air release technology and a specially designed compression wrap for
each of the body’s major muscles and joints. The innovative two-part
system acts together to harness the power of real ice, which optimizes
cold compression therapy and enhances the body’s natural recovery
mechanisms. Hyperice's groundbreaking technology is setting the standard
for active recovery systems and can be found on several of the world's
elite athletes, in professional and collegiate training rooms and in
rehabilitation facilities.