Case Study: How Mobile Phones Help Luxury Shopping | PILAEO Magazine

While 59% of luxury brand shoppers use mobile to interact with a company, according to a whitepaper by ForeSee (ForeSee E-Retail Satisfaction Index) , one fourth of them have said they completed a purchase. These figures give an important insight into the future of the luxury business in relation to mobile consumer shopping habits. A whopping 65% of luxury brand shoppers accessed the brand’s website while in-store, most likely to browse new arrivals and take advantage of loyalty and club membership programs.

The study is based on customer satisfaction with the websites of 13 top luxury retailers, and proves: