READS

A question I get a lot is: what a limited marketing budget, what’s the one thing you’d do? And my answer is this: I would talk. I would talk about it everywhere, in front of whoever will listen. The medium doesn’t matter—the fact that you’re out there talking does. Instagram videos. Twitter streams. Podcasts. Webinars. YouTube. […]

READS

If you feel like no one’s paying attention to you, go hang out at any sports stadium. Because if you go to the stadium, you’ll know what it’s like to be smashed up against 100,000 assholes in blue face paint chanting olé! olé! olé! olé! And you’ll instantly know what the main attraction is. Not the game. The experience […]

READS

So, it’s been brought to my attention that, apparently I’m a loud mouth. You see, my girlfriends and I are taking private salsa + bachata lessons 3 times per week, and in order to see where we’re royally screwing up, we got the bright idea to videotape ourselves. Three things have come out of this: […]

READS

Dear You, Hi. It’s Monday. Typically on Mondays, you get to hang with a sassy new segment of Fear, Exposed. But because I’m semi-evil. And because I take pleasure in mystery. (Be glad you’re not dating me.) I’m suspending the series. Stay tuned to find out WHY. (Or don’t, but I must warn you that […]

READS

So you know I’ve been high as a kite on books since THE BIG BOOK DEAL (which I have no shame in saying in big, obnoxious capital letters, not even a little bit) and I’ve already been having all sorts of crazy visions of book tours that, instead of taking me to all the big cities, takes me to […]

READS

Fun is underrated. It’s no longer enough to do a good job, provide good customer service or deliver on time. Those things aren’t competitive advantages; they’re the expectation. And since they’re the expectation, you’re not impressing anyone. What isn’t always the expectation, however, is how fun it’ll be to do business with you. Not just pleasant. […]

READS

When I say the words, “Grey Goose,” what automatically comes to mind? a) Purple fairies b) Your high school prom date c) Roseanne Barr d) Vodka As much as I’d love it if the answer were C, you probably picked D, vodka. Congratulations, you are correct. Whether prompted or not, most everyone who sees the […]

READS

A hundred years ago, I was in charge of writing and producing teaser commercials to let the public know that Seinfeld would soon be airing on the FOX network. There was just one catch: We couldn’t use the Seinfeld logo, the likeness, the music, or the footage. Not until the date the license became active, […]

READS

So here’s some Tuesday tough love (which is not even a category, but I’m making it one today): You know why you’re not making the money you want to be making? Getting the clients you want to be getting? And/or living the life you want to be living? Do you know why? The reason is […]

READS

Remember that one time every single day when I talked about how giving your business a personality will help you earn trust, differentiate yourself, and sell more to the right people? (As long as you don’t own a funeral home. That could be a tricky one.) Well guess what? It’s your lucky day because…I’m going […]

READS

I was seated in the exit row. And when you’re seated in the exit row, you’re obligated to at least pretend to pay attention to the flight safety video, as 300 other people glance over at you and think, “Great. So that’s the dingle berry in charge of our lives.” I didn’t want to watch […]

READS

He looks me right in the eyes. Then, he blindsides me with the question. “So, how much do you charge?” My mind races. So does my heart. Ohshitohshitohshit. How much is too much? How much is too little? I don’t want him to think I’m an amateur! Quick, say something! Something smooth! I meet his […]

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