IBM today announced new cloud and on-premise offerings that will help organizations respond automatically to shifting consumer and business trends. The new solutions, Commerce-as-a-Service and Social Media Marketing, combine technology from key acquisitions such as Unica, Coremetrics and Sterling Commerce with IBM research and development.

These new software solutions are designed to help companies automate supplier and trading partner interactions, automatically turn marketplace insights into marketing and sales actions, and connect online, mobile, and social channels to physical stores.

"Smarter Commerce allows customers to shop or buy easily regardless of medium, channel, or device," said Craig Hayman, general manager of IBM Industry Solutions. "Informed by deep customer insights, companies can provide a personalized customer experience that feels like a service to consumers."

The new offerings introduced today include: The Commerce-as-a-Service, which accelerates and extends the delivery of Smarter Commerce capabilities with:

A Cloud-based Configure, Price, Quote offering that simplifies the quote-to-cash process by allowing clients to drive new revenue streams by bundling offers automatically.