It's probably too late. The uproar is growing and growing. Boycott lists are being passed around the Internet, and sponsors' Facebook pages — from Yoplait Yogurt to Pepperidge Farm Cookies to Energizer Battiers — are blowing up with demands that the company withdraw its support of Susan G(OP) Komen for the Cure.

Now 22 U.S. Senators are condemning the decision and asking SGK to reconsider. Unfortunately, the group's founder Nancy Brinker seems dead set on trying to "prove" that the move wasn't political but all about new priorities or a change in direction or some such vague excuse. But given all the information that's oozing out now about the group's internal politics, it's hard to believe her. One of the most damning is a retweet from its vice president of public policy, Karen Handel, an anti-choice zealot. The tweet she passed on said, "Just like a pro-abortion group to turn a cancer org's decision into a political bomb to throw. Cry me a freaking river." Sorry, but SGK was the one throwing the political bomb. And SGK is likely to be the one "crying a freaking river" as a result.

Nonprofit information website GuideStar is overloaded with negative ratings for the group in the last two days. New York Mayor Michael Bloomberg has just donated $250,000 to Planned Parenthood, which has probably raised far more by now than it got from SGK.

Thanks, Senator Brown. It's hard to see where Susan G(OP) Komen for the Cure goes from here.

Komen maintains that pressure from anti-abortion groups and the recent hiring of vice president Karen Handel, who ran for governor of Georgia on an anti-Planned Parenthood platform as a Republican in 2010, had nothing to do with the decision. Founder Nancy Brinker went on the defensive Thursday during an appearance on MSNBC, saying that the decision was a result of a number of congressional and state investigations into Planned Parenthood, and that most people actually applauded the decision to defund the family planning provider.

"All I can tell you is that the responses we're getting are very, very favorable," she told host Andrea Mitchell. "People who have bothered to read the material, who have bothered to understand the issues-- again, we work for a mission every day of our lives."

First of all, she's probably lying. Saying that all they're hearing is support or that they've had no complaints is an age-old tactic groups and companies of all kinds us to make opponents feel isolated for complaining. But if you go to any article about this issue and search through the mass of comments condemning the decision to find those in favor, it is virtually 100 % anti-choice zealots screaming about abortion. it's clear from whom they are getting any favorable responses they are getting — and they have nothing to do with bogus "investigations." The support they are getting is entirely from the anti-choice movement.