Introducing em:pwr cycling

We mentioned a Bike Shop Girl cycling team for 2011 and with much discussion, planning and “crayon on napkin” design we are ready to reveal!

Welcome to em:pwr cycling

Yes, this is the team for all teams. If you are a sponsored rider or a recreational cyclist we are for you.

em:pwr cycling. em:pwr yourself. em:pwr others.

Our mission is simple, empowering ourselves and others to get on a bicycle to ride or to go faster and smarter on that bicycle. We aren’t elitist (even though some of us are fast), we will ring the cowbell for any and all cyclist. Creating a global community of like minded cyclist, and creating a portal to find knowledge or motivation to go that much further by bicycle!

Are We Preaching to the Choir?

If you are reading this you love bikes or have some interest in them. We are creating a force across the land that will bridge the gaps of beginners, women, children, men or fans.

Arleigh Greenwald has over 15+ years of bicycle and outdoor industry experience spanning the spectrum of professional mechanic to GM, and sales rep. In 2008, she was inspired to create the inclusive community for women, and families to be empowered to live an active and healthy lifestyle. Bike Shop Girl was then born, and has since become the leader of the women's cycling empowerment.

Kudus to the hot pink comment. Pink is for boys. When we stop creating our own image as less than men (read pink here) we will truly begin to be on an equal playing field. Let’s em:pwr ourselves right out of that stereotypical pink marketing machine. Read powder blue here and sage/mint green, lavender too. As a woman built company that produces high performance bicycles for all people, I keep the men’s rack “over ther in the back somewhere” and pink is prohibited from being in, on, or around the shop.

SOOOOOO I’ve tip toed this line for a while and am ready to go for it! I think what you’re doing is fabulous! I can’t wait to be involved on and off the bike! I’ll be placing my order and proud to be part of this group!

About Me

Hey, I'm Arleigh - the founder of Bike Shop Girl. I have spent most of my life immersed in the bicycle industry. These days I am focused on helping you ride more and worry less. Have a biking question? Reach out!