Top jewellers to shine at Sharjah expo

Sharjah, September 20, 2012

The ‘hautest’ and most desirable creations from world’s leading jewellers and designers are to make a splash — some of them for the first time in the region — at the upcoming jewellery fair in Sharjah, said the organisers.

Ending the wait of both jewellers and connoisseurs of gold and diamond jewellery, "The 33rd MidEast Watch & Jewellery Show" will kick off on October 2 at Expo Centre Sharjah and run till October 6, they added.

“With the mega festival season of Eid Al Adha, Indian festival of Diwali and Christmas & New Year round the corner, the show will be a ready-reckoner on new designs, collections and latest trends in gold, diamond, gemstones and watches,” remarked Saif Mohammed Al Midfa, the director-general of Expo Centre Sharjah.

Industry watchers pointed out that jewellery retailers are always on the look-out to identify new trends and collections, and finalise their ranges for marketing and publicity before the seasonal sales period sets in.

“The show will help introduce the season’s best collections and trends to jewellers so that they can source something fresh and innovative and gain an edge over their rivals in the festive season. For jewellery lovers too it will be a one-of-its-kind event that will help them lay their hands first on the trendiest jewellery,” he added.

Jewellers are expecting the arrival of brand new creations from leading design houses that could catch the fancy of Middle Eastern audience, while they also expect to see the revival of some retro concepts like brooch, a stalwart of the bygone wardrobe.

“In the same way as fashion and style undergo changes every season, trends in jewellery also change. Designers and jewellery houses continuously bring out newer and creative designs in jewellery and keeping track of these trends is important for jewellers in order to survive stiff competition and provide their clients with the latest in the market,” said Mohamed Amjed, the project manager of the expo.

The summer saw earrings making a comeback of sorts to the fashion world. Now, the trend is set to grow in popularity over the autumn, said industry experts.

With the weather getting pleasant and outdoors set to regain its importance for all occasions, colours could be the flavour of the season.

“Multi-coloured gems & crystals and cocktail ring designs can be worn for any type of functions, at the same time they could also be classic enough to be handed down through generations. A good pair of earrings can completely transform an outfit and add that extra edge that will ensure all eyes are on the wearer,” said Amjed.

"While the look and feel gemstones impart to a piece of jewellery is unmatched, huge and dramatic ornaments could also become part of fashion this season. Extravagantly embellished pieces of jewellery also could emerge as showstoppers," he added.

According to Midfa, the upcoming show is expected to feature more than 450 exhibitors at over 20,000 sq m of exhibition space. National pavilions from Hong Kong - China, India, Italy, Malaysia, Thailand and Singapore will continue to be hot favourites at the show.