Google tightens measures to remove extremist content on YouTube

In March, many big-name companies in the U.S. and United Kingdom pulled their ads from YouTube and the Google Display Network after it was noticed that they were showing up on videos that contained sexist, extremist and racist content.

On Sunday, Walker posted an op-ed in the Financial Times that listed four distinct steps Google is taking to fight extremists who harness the power of tools like YouTube to spread their messages.

Kent Walker, the senior vice-president and general counsel of Google said the company has invested in systems that will help with identifying such post before removing them from its platform.

It further said that they are working with government, law enforcement and civil society groups to tackle the problem of violent extremism online.

Google has outlined four new measures to combat terrorism on YouTube.

While we and others have worked for years to remove content that violates our policies, the uncomfortable truth is that we, as an industry, must acknowledge that more needs to be done, ' he said.

The first step is to devote more engineering resources and advanced machine learning to improve Google's identification software.

The issue has gained new prominence amid media reports that one of the London Bridge attackers became radicalized by watching YouTube videos of an American Islamic preacher, whose sermons have been described as employing extremely charged religious and sectarian language. Besides hateful and discriminatory content, YouTube will also prevent content with inappropriate use of family entertainment characters and incendiary and demeaning content from placing advertisements.

Google claimed that Trusted Flagger reports are accurate over 90% of the time, which is three times the accuracy rate of an average flagger, and so they will be expanding it by adding 50 new expert NGOs to the 63 such organizations that are now part of the programme, and provide them with operational grants.

It will expand this programme by adding 50 expert NGOs that it will support with operational grants. Google responded by changing the types of videos that can carry advertising, blocking ads on videos with hate speech or discriminatory content. Google also created a system to allow advertisers to exclude specific sites and channels in YouTube and Google's display network. It gave the instance of videos that contain inflammatory religious or supremacist content. The company also added that such videos will not be monetised, recommended or eligible for user comments and endorsement.

"That means these videos will have less engagement and be harder to find", he writes.

Finally, YouTube will expand its role in counter-radicalisation efforts.

By working with Jigsaw, Google hopes to implement a Redirect Method more widely across Europe. It has been joined by their industry colleagues-including Facebook, Microsoft, and Twitter, who're now working on the development of a common platform to accelerate their rate of action against extremist content online.

Mr Walker said: "Collectively, these changes will make a difference". And we'll keep working on the problem until we get the balance right. "We are committed to playing our part".

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