In 2017, data illuminated some interesting habits of the modern shopper–and one of the common findings is that online shopping (and mobile shopping, for that matter) is here to stay. In fact, some findings show that 51 percent of Americans now prefer to shop online, while more than 80 percent have made an online purchase within the past month.

But that’s not all. In order to be successful in today’s market, business owners need to look at everything from the customer experience across devices to different ways for consumers to pay for products.

There’s a lot to consider while formulating an effective sales strategy for 2018 and beyond, so let’s look at a few of the top online sales trends from 2017 to find out what’s most important in the year ahead.