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We’ll probably never know how successful or unsuccessful Amazon’s voice-friendly Fire TV has been, but it won’t matter after today anyway. The Fire TV has a smaller brother now called the Fire TV Stick, an HDMI dongle that is clearly aimed at usurping the Chromecast as kind of the streaming sticks.

Google obviously did something right with the Chromecast, because competitors have been coming out of the woodwork to offer comparable devices. Mozilla’s Matchstick, for example, is aimed squarely at creating an “open” Chromecast. Amazon’s initial foray into the set top box world was aimed at Apple TV, offering a gaming aspect and higher quality streams as a reason to pick up the inexpensive little box.

The voice commands in particular on Amazon’s Fire TV are interesting, but currently limited to Amazon files on the device. While the Fire TV is a capable little box, it’s clear that pricing and smartphone integration are critical features for many of the users that have invested in the Chromecast platform. That means a new tactic was needed from Amazon, and the Fire TV Stick was born.

The Amazon Fire TV Stick offers more capable hardware that the Chromecast, as well as a physical remote control and the Dual band/Dual antenna WiFi that is absent from Google’ offering. The included remote is not the voice remote found with the Fire TV, but you can add one to the HDMI stick if you’re willing to shell out the required $30. The same goes for a gamepad, since the Fire TV Stick will be able to play many of the games that are found on the Fire TV.

On paper the Stick is superior to Chromecast in every way, unless you’re already embedded in Google’s content ecosystem. Amazon has clearly and cleanly targeted all of the things Chromecast is lacking, and then priced the HDMI stick at $39. If you’re already an Amazon Prime customer, the streaming stick is available for pre-order at $19 for the next two days.

The Fire TV Stick will start shipping pre-orders on November 19, with plans to make the stick eventually capable of doing things like navigating hotel WiFi to ensure a unique level of portability. There’s also expected to be an Amazon Fire voice app that will offer the voice command functionality from the Fire TV remote, which will hopefully be available soon to test on the Fire TV.