Oh man! That certainly sounds just like 'em. I can't believe that! How come its always whatever makes the most sense is what they go against, oh right, because they just want their money. You know, a smart person would start a new cable company, call it whatever they want, because when it comes to advertising all they'd have to do is say "We won't screw you like DirecTV!" and the whole world know they were probably one of us!