Different industries have different market structures. Different market characteristics determine the relations among sellers, and relations between sellers.

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Presentation on theme: "Different industries have different market structures. Different market characteristics determine the relations among sellers, and relations between sellers."— Presentation transcript:

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Different industries have different market structures. Different market characteristics determine the relations among sellers, and relations between sellers and buyers. The most important aspects of market structure are: 1. the degree of concentration of sellers in the industry 2. the degree of product differentiation 3. the ease or difficulty with which new sellers can enter the industry.

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It depends on how difficult it is to enter the market. That depends: on control of the necessary resources or inputs, government regulations, economies of scale, technological superiority. It also depends on how easy it is to differentiate goods: Soft drinks, economic textbooks, breakfast cereals can readily be made into different varieties in the eyes and tastes of consumers. Red roses are less easy to differentiate

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many buyers and sellers, identical (also known as homogeneous) products, no barriers to either entry or exit, buyers and sellers have perfect information about market, In perfect competition, all producers are price takers, as they have to accept what the market says is the appropriate price and they cannot do anything to shift that price.