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BTI now distributing Thule

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse.

"Thule and BTI have been in talks about distribution opportunities since earlier this year" said BTI's Thule buyer, Andrew Yost. "We are very excited to offer Thule products to our national network of IBDs. Several of their product lines, such as Active with Kids, represent new territory for BTI and we think our dealers will see this as a valuable addition. This is in no small part due to Thule's commitment to protect the IBD from brand value erosion."

BTI's first delivery of Thule includes Thule's most commonly requested SKUs. The company says it will expand the range of products it stocks throughout the year, with plans to offer virtually the entire Thule range in 2015.