For the few next weeks, I am taking a break from trying to launch a local Web news media created according to the observations that are the topic of this work. #

I was asked so many times, “Is there a media that already does this?”, that I first wanted to launch a proof of concept. But I have not managed to convince a publisher. Yet. #

When I stopped publishing here more than a year ago, I had several chapters that I believed were ready. But advance readers told me that my descriptions were complicated and not clear enough. This stalled me because so many authors have also observed these structures. I could see them everywhere on the Web. The last remaining step is to launch a news media built along these observations. #

I am a journalist. I had to find ways to show publishers how these observations stand out in all kinds of businesses on the Web and can be used for news media. I thank the people who have had the patience to listen to this story. And I thank my readers for their precious feedback. #

I also thank all the media, advertising, and marketing executives whom I have tried to convince to initiate real projects based on these observations. Each conversation has helped me further refine my understanding of the realities of the media industry. #

If anything, I think I wanted too much to fit these observations with existing businesses in media and marketing. #

The great leap I recently made was to respect the validity of these observations and not try to adapt them anymore. #

I wrote some of these unpublished chapters in 2009. They are in my past: they form the foundations of this work. So I am publishing them as reference under the title “Groundwork”. I am just adding a quote and a photo to these posts. This blog is a draft after all and I’ll rewrite them when the time comes. #

Meanwhile, you can jump directly to [link to come shortly], which summarizes the state of my understanding of opportunities for news media on the Web. In the following posts, I will develop my pitch for a news media business based on this model. #

Some things haven’t changed, though: these observations are just that, observations. They stand on their own merits, not mine. #

So if they are still obscured by my shortcomings, I apologize and I need your help to clear them out. #

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