A second life for old KUYICHI jeans! In collaboration with Dutch denim brand KUYICHI we have unravelled old KUYICHI jeans into sustainable blue scarfs. These have been recycled and knitted in Holland. A unique collaboration between two Dutch brands, where durability and quality are paramount.

Each single Blue LOOP garment is developed according to our philosophy ‘WORN TO REBORN’. Every worn-out pair of jeans is made from cotton and therefore extremely valuable for us. To reduce waste, we have unravelled old KUYICHI jeans to denim fibers. These form the basis of our Blue LOOP DNA. The denim fibers are spun into new yarns and knitted into this sustainable Denim Scarf. The use of one kilogram of recycled denim in comparison with one kilogram of virgin cotton will provide a saving of 8.000 liters of water. Together we will reduce our ecological footprint.

KUYICHI is a Dutch clothing brand that focuses on manufacturing and selling jeans and other apparel. The company strives to make corporate social responsibility part of every step in their business: this means fair trade, transparency and sustainable solutions in the entire chain from production to sales. Since the beginning of 2016, KUYICHI made a restart with a couple of new investors. One of them is Dutch television host Floortje Dessing, who is also owner of the fair trade clothing shops Nukuhiva and Kuyichi & Friends. ‘We believe sustainability isn’t just a trend. And it shouldn’t be the next generation’s job. It’s our mission: now and in future. We’re convinced that fashion should be produced in a 100% sustainable and responsible way.’, says Floortje.

This philosophy fits seamlessly with the core values of Blue LOOP Originals. ‘Fashion is the world’s second most pollution industry after oil. The textile industry uses more water than any other industry apart from agriculture. In Europe alone, 640 million pair of jeans end up in landfills or are being burned every year. Together with a young and ambitious team of people who share the same passion, we create something new from worn-out or used material. The Blue LOOP collection is designed and produced with the aim of preserving the textile industry with every small step we take.’, says Ron van de Wiel, co-founder of Blue LOOP Originals.

The Denim Scarfs are being sold in the fair trade clothing shops of Floortje Dessing in Amsterdam, Utrecht and Den Bosch.