Party’s Over

Design the logo/visual identity for the global no impunity initiative by Transparency International! €7,000 prize pool

Design the logo/visual identity for the global no impunity initiative by Transparency International!

Background

The NGO - Transparency International

Transparency International is a global movement with one vision: a world in which government, business, civil society and the daily lives of people are free of corruption. Through more than 100 chapters worldwide and an international secretariat in Berlin, Transparency InternationaI is leading the fight against corruption to turn this vision into reality.
Since 1993, Transparency International has campaigned for greater transparency and accountability in governments and business. Independent and politically non-partisan they work with partners in government, business and civil society to stop corruption. Every year they provide free legal support to thousands of victims of corruption and conduct in depth research to uncover how corruption affects a particular country or sector.

Corruption is the abuse of entrusted power for private gain. It hurts everyone who depends on the integrity of people in a position of authority. By standing together people have the power to make a difference. Corruption must not pay and the corrupt must be legally, politically and socially sanctioned.

Take action against impunity for corruption: Party’s Over

Transparency International is engaging in a worldwide initiative to stop the corrupt from getting away with it.

Who are the corrupt? Greedy and corrupt politicians, business executives and people in power enjoy unearned benefits and lavish lifestyles, often in full view of the public. It is ordinary people, meanwhile, who suffer everyday as a result of this behavior. The corrupt will continue to abuse their positions of power unless they know there will be real consequences.

How does Transparency International plan to stop the corrupt? The corrupt should be brought to justice and visibly punished. No longer should they receive assistance or protection for their crimes. Prosecuting powers can be strengthened, legal loopholes closed and stolen funds returned to the people. People everywhere need to say no more impunity.

Part of the impunity initiative is to develop a logo/visual identity to communicate its main ideas. The slogan for the impunity initiative is: “Party’s Over”. The corrupt have to be stopped – they should not be able to get away with their behaviour any more.

There are 4 major focal points expressed through the following taglines:

No votes, no power.
If citizens stop voting for corrupt politicians, they are voted out, they will have no power.

No bribes, no money.
If corrupt people don't get money from bribes, they will have no money to launder or to buy companies or luxury goods with money that has illegal origins.

No privileges, no impunity.
If all are equal in front of the law, without privileges then those found guilty of corruption will be prosecuted and serve their sentences instead of getting away with it.

No exception, no escape.
If anti-corruption measures are effectively implemented, everyone will be subject to the same rules and there will be no place for corrupt people to escape complying with it.

Help Transparency International to stop the corrupt by designing an appealing, fresh logo/visual identity to illustrate their global “Party’s Over” initiative!

Goals

With the impunityinitiative Transparency International will bring people together against corruption and engage in the different activities planned around the initiative. By developing a strong and engaging logo/visual identity, your creativity can help encourage people to join the initiative and ensure that the corrupt are brought to justice for their crimes.

Task Definition

Design a logo/visual identity around Transparency International’s no impunity initiative with the slogan “Party’s Over”!

Your submission has to include the following two elements:

A logo

that includes the “Party’s Over” slogan

that consists of a word and/or design mark

that can be combined with each of the taglines

No votes, no power.

No bribes, no money.

No privileges, no impunity.

No exception, no escape.

that can be combined with Transparency International’s existing logo but can also be used as a stand alone statement

You are free to be creative without the restrictions of the Transparency International brand.

A supporting poster

Design a supporting poster which includes the Party’s Over logo and one of the four taglines.

If the Slogan PARTYS OVER will be translated in different languages its not really possible to create a brand name. Or will the Slogan be used in english for all countries and be translated in addition?

please just work with the given wording
• “Party’s Over” slogan that consists of a word and/or design mark
• that can be combined with each of the taglines
No votes, no power.
No bribes, no money.
No privileges, no impunity.
No exception, no escape.

In case there´s need to transfer your design into another language or literary language it will be no big deal to transform it according to your design.

if you need to find free fonts just google it.
You will find thousands and just need to check if they are authorised for non-commercial purposes. Then please provide the links where these can be downloaded, to let the client have a second look.

You wish to show your logo in combination with the already existing Transparency International one? We could add that to the download materials. It is important though for everyone to note that it is NOT mandatory to use!

Where do we put the links of the fonts? We must create a specific image for this purpose, with the links? Or put in comment?
I think that the "fonts" should be referred to the public if any of our work was the winner!

Transparency International is overwhelmed by your efforts to support their cause and by the broad variety of ideas!
- A big Thank You from their side!

We had a great discussion with them about your ideas and here is the synthesis of their feedback for you:

Symbols
A symbol - a tie for example - does not mean the same thing all around the globe. A sign like "$" is not perceived with the same feelings in all cultures. Other symbols such as "§" are not known in all areas. Who could solve this problem if not YOU our beloved international creative community. Please try to find symbols that are understandable across all countries and cultures and please comment your colleague's work if it shows something that in your culture would not be understandable.

Tonality
Of course your work should be activating - but at the same time it should not be aggressive, violent or appalling. Guns, blood etc. are not appreciated.

Fields of Corruption
Many of your visuals make seem there's only corruption in the field of business. But actually business is only part of the issue.
Corruption can be like, politicians give money to people in exchange for their votes, judges take money from corrupt persons to influence their decisions, doctors take bribes from patients to treat them or their relatives or even government officials appoint family members to public positions outside of due processes.

Claim
The campaign claim will have to be translated into many languages. So make sure your design is not attached to a word or a line in just one language (e.g. if you depend on a word with an "O" to put a face in it that will become impossible if the word is translated into another language.)

Gender
Many of your visuals have a strong masculine connotation. Please try to find a "gender-balance" in your work as this is important to the Transparency International policies.

Colors
Many colors are occupied by well known NGO's - Yellow/Black e.g. stands for Amnesty International, Light Green for Greenpeace - Try to find colors that fit to the TI Brand (blue black white) or that differentiate in an other way from those bit NGOs. Seeing your work in color-variations is very appreciated.

TI Brand
Talking about the TI brand: You can of course use the TI logo for your campaigns - but if you do so please leave the logo unchanged.

Implementation
Please don´t forget to show your Logo on a poster – there's many great Logos that have not yet been shown in use. Its really interesting to see how they would work together with other graphic or photographic elements. To see a complete design-concept is most interesting to TI.

In the name of the TI Project Team and members of the International Board and decision making body - which you can see HERE we say a big THANK YOU and look forward to more of your great work!

Hey voto!
The project is not over yet, so theres plenty of time left for fine tuning / development / new ideas .. Especially with the feedback you can meet the needs of TI even better! So I don't see why it wouldn't make sense to "invest more" in any idea in this project.

Hi Dora,
marking ideas the client is interested in, would be a helpful feature because it would reflect the clients feedback visible for everyone and/or the idea owner. This would be a real motivation. As long as the clients feedback under the briefing has (almost) no influence on peoples voting, i can't see any reason to upadte ALL ideas. Especially if only 10 get price money and only one will be licensed. ;)

It's about efficiency! Why should 200 people should fine tune 200 ideas if just 4 of them are interesting for the client? How would you do it in a real project: You show 4 ideas. The client says, no, no , yes, maybe and then you fine tune 2 ideas but not 4. That's the way it should be here too. Right now you are burning a lot of poeple's time...

I do completely understand what you mean and I think its an interesting point to think about.

And of course its still up to you if you think your idea already hits the right direction or if you think you would need an update.

Actually the client feedback is being made for for creatives as well, to get a better idea of the direction of the project and review if your idea matches the criteria or not. After the overall feedback we usually get back to single ideas as well.

Pointing out ideas liked by the client and ask them for a certain update might be an intersting idea as well.

Hi Jesko,
that's what i mean. And because there could be a big difference between what I think about my idea and what the client thinks about my idea, i think a more direct feedback for ideas the client likes is very useful.

thanks for the feedback. it is good if you get a rating during the contest by the customer.
I do not understand one thing. know the customer at all what he wants? he wants a logo that consists of the lettering "partys over" and / or a sign.
the lettering should be able to be implemented in any language? but that should have a logo context? if you write it too simple text sees it every time different. When the text-ais is a sign you can not translate it. I'm confused. the contest seems to me without imagination what you want to have... curious contest!

hi there claudivanhinten!
The briefing explains quite well what the client is looking for :)
- You are right, the task is to create a logo for the “Party’s Over” slogan
that consists of a word and/or design mark. That is step 1.
- Step 2 is to show posters with:
the logo created in step 1 & using one of the four taglines each mentioned in the briefing.
These are going to be translated in many different languages.

"The initiative will run in many different languages (i.e. Arabic, English, French, Russian, Spanish) and the slogans and taglines will be translated and vary in length. "

Slogan = Party's Over
Taglines = 4 different ones

"Since the logo/poster will be used internationally make sure that both are multi-culturally understandable."

So yes all is going to be translated - "This initiative will run worldwide to reach general mass audiences."

Do not worry though, you have great ideas in here already that T.I. can imagine working with! Ideally your whole poster can work in any language - which is no easy task I know - but also kinda necessary somehow if you run a worldwide initiative ;)

The logo will be used in different sizes, that's why it is important that you make sure it still looks good and works in small size too!

I'm not sure if there's ONE set poster size (I doubt it and assume there would be also more sizes in the end - this is a campaign for all around the world!). If this is really important for you working on the task I could check with the client if they have ideas on poster sizes yet.

After reading the feedback, i found myself don't know much about corruption of today!!!
Many design show corruption of the past.
Money, power, court, hand, handcuff, masculine, Black & white, prison, higher earned people involved most, ... completely forget involvement of feminine in corruption & their roles of fighting corruption, ... wow, i miss a lot!

This is going to be tough & hard! But, let see how can i improve & develop the idea!

Hi there Rico,
The main goal is that your logo / poster should be multi-culturally understandable. You may use symbols but they should have the same meaning in every country / culture - else it could get difficult.

thx for the reply Dora! yes i understood, but i mean, if translating the slogan, what seems to be happen, the letters aren't the same anymore! for example, i thought about a Logo, working with the O, but there will be a language without an O in the translation for sure, so it makes no sense to work on a logo using letters from the slogan!? Unfortunately!

well.. yes. That's right.
I would say keep in mind that this is a worldwide initiative and your idea should work everywhere / but feel free to add other versions too which you think are great and where it's not 100% sure if they would work worldwide.

By the way, you should start a discussion with TI to eliminate the headline "NO PRIVILEGES, NO IMPUNITY", cause it could be completely defined negative concerning the campaign. Complete the sentence: "If you have no privileges, you will have no impunity". Should I say more?

thank you all so much for your engagement and for making this beautiful project a great success!
The Community Ranks just went online, but even better than that:
We have a great personal THANK YOU NOTE directly from Transparency International to YOU! They said "This is the thank you note we prepared for the Community –and we mean every word!" So here it goes:

"Dear Jovoto Community

Congratulations and a big thank you to all of you who invested time and talent into creating a design for our Party’s Over campaign! You produced 372 ideas with over 1892 variations. Through your comments we could see that many of you considered this as an opportunity to learn more about the consequences corruption has in our lives. Many commented on the complexities uncovered along the way and the challenge of representing visually the concepts of corruption and impunity. At Transparency International, we applaud your efforts to deepen your knowledge on corruption issues, your dedication to help us make this campaign a success, and we hope this experience has enriched your perspective.

We were pleased to see how many of you took our feedback to give new life or new direction to your ideas. This was by no means an easy task, we know, and appreciate your efforts. Some incorporated more colours in variations, others incorporated diversity in language or gender in the updated ideas.

We were particularly impressed by the deep sense of community reflected in the many comments and feedback to each other, posting overall 4091 comments and awarding 11283 ratings. There was a positive and constructive approach to it, which embodies the spirit of "coopetition" anchored at the heart of the Jovoto experience.

We thank you all for taking part of your valuable time to participate in the "Party's Over" contest. Our jury will meet soon and we plan to get back to you in the next couple of weeks."

WOOOOOOOHOOOOOOOOOOO!!! THAAAAANKS A LOOOOOOT FOR ALL YOUR SUPER GREAT WORDS!!! NOW IT'S TIME TO STOP CORRUPTION CLAIM TO THOSE DARK SOUL PEOPLE THAT PARTY'S IS OVER AND WILL CATCH THEM!!! THIS HAVE BEEN ONE OF THE MOST IMPORTANT PROJECTS IN TERMS OF WORTHY SUBJECT FOR THE GOOD OF THE HUMANITY AND THE WORLD!!!
CONGRAAAAAAAATS TO ALL THE WINNERS!!! YOU ROOOOOCK!!!
:)

please understand that client´s choice award decisions are very relevant for clients. There are many people involved and the decision needs time. Secondly we want you to be on the safe side legally – if you sign a license agreement with a multinational brand as a freelancer, your work is protected by an insurance we pay. This is a 2 step license contract, that needs time, too. We can announce the winner officially, when both sides (creative and client) have signed the contract.

I hope that helps to understand, that this needs a little time and patience.

ONCE AGAIN I am very happy to post a note straight from Transparency International! They would like to share their thoughts on the decision making with you - so here's their statement on the clients choice:

**"Transparency International is glad to award the Jury prize to “True Light” by DENKDifferent. This idea caught our attention on many levels, but most of all for its flexibility and its alignment with the requests defined in the briefing.

In addition to being bold and dynamic, this idea is highly adaptable. This was important for us, as the campaign will be rolled out globally. For example, we can choose a different background photo that is relevant to the message we need to convey. The option of shining the light in many colors and directions also allows us to use a specific colour for one topic, and code-colour the different aspects of the campaign as we need it. We also liked the idea of using an element such as the torch, which allows us to think of distributing torches to people participating in campaign events, such as demonstrations or marches.

“True Light” also has a deeper alignment with Transparency’s campaign to stop impunity by making visible things that are currently away from the public’s eyes. Even after reviewing all of the 372 ideas and their over 1892 variations, this idea caught our attention early on. Congratulations to DENKdifferent for a well thought out concept!"**

Dear everyone!
Since you did such an amazing job in this Project, Transparency International decided to come back and do the follow up with you guys too!
The new challenge Unmask the Corrupt just started.
Once again it’s your chance to get involved in the fight against grand corruption with your creative ideas. Check out the Brief and get the new award called the Social Award by spreading the word. Head to the Brief here

Dear all,
it's been a while since this great project with Transparency International.
You had so many strong ideas on how to address the issue of getting away with corruption and designed very strong visuals for the cause.
This time your creativity is asked to make a difference once again:
Power to the people is looking for communication concepts for an initiative to make people heard and therefore strengthen democracy (starting in Austria).
Let's make a difference together again, it would be great to see you on board for this new crowdstorm! Check out the Brief here - as well as the weekly Client's Shortlist Awards, that's a nice chance for a reward already early on.
Thanks & See you there!
Yours,
Dora