Brand activation of Indian aesthetic based product with payment ready CMS

ThoughtOfU

Brand identity, web app UI & CMS for 1st of its kind Group Card service

Award winning web presence for Wipro

powering their online communication and brand strategy

About the client

Wipro Ltd is a global information technology, consulting and outsourcing company with 145,000 employees serving over 900 clients in 60 countries. The company posted revenues of $6.9 billion for the financial year ended Mar 31, 2013.

Project brief

In 2009, Wipro was looking for a digital partner to help them create a web presence which would work as a one stop digital property for them. They were looking for a one stop digital partner, to help them undertake a complete overhaul of their online presence.

The intention focus was to create a presence which can help them build engagement, and gain proximity with their prospects, existing clients, and employees. that would showcase every service offering, and, serve as a business generation tool.

The challenge

Five different versions of the website made between 2003 and 2007, consisting of around 55,000 pages, was to be restructured, and made into a 1500 page website

Coordinate with 45 key employees from different internal teams at Wipro

Pioneering the idea of exclusive crowdsourced images, to be used on Wipro's website

Integration with Microsoft CRM, internal lead management tool with the website to track and analyze leads

Impact

The Wipro website won the Silver Davey award in 2009 for outstanding work in digital design. The website was picked up from a pool of over 4000 entries, submitted by some of the world's best creative firms. With this, Wipro became the first, and only Indian IT company to win 8 awards in a span of 8 months, from the day the site went live in 2009.

Forrester Research and Gartner, two of the world’s most renowned technology and market research companies, appreciated the website for its unique user experience.

Awards - Outstanding Achievement in Web Development

Started in 2007, the WebAward Competition is the premier award recognition program for Web developers and marketers worldwide. The "2009 Web Award for Outstanding Achievement in Web Development" was presented to Wipro.

Awards - Silver Davey award in 2009

The website

For the first time, an Indian IT company was resorting to unconventional content strategy to bring out the message. It yielded positive results for Wipro, being a contributing factor towards increase in traffic to the website.

Dynamic themes for the website via crowdsourcing

An innovative idea, wherein the theme of the website went dynamic. The theme which received maximum votes by the website visitors, went on to go live.

Dynamic themes for the website via crowdsourcing

An innovative idea, wherein the theme of the website went dynamic.

The theme which received maximum votes by the website visitors, went on to go live.

Wipro logs on to 'Crowdsourcing' mode

Increased engagement

Career microsite

Short, crisp and to the point content, along with an appropriate image to capture prospects attention and direct for
an action.

Search based on various criteria, as per the user's convenience.

Career microsite

Filtered information for candidates, making it easier for them to find the right job.

Social follow options allowing increased engagement and helping the user to keep themselves updated with new job openings

Microsite - Campusarena

Campusarena is a career microsite targeted towards the student community. It keeps them engaged throughout the year, allowing to interact with Wipro Mentors, share and learn online. Time to time various contests and events are also announced on the platform.

TaaS (Testing as a Service) - India's first testing e-commerce platform for Wipro

We built TaaS portal for Wipro, India's first model of software testing, where Wipro team undertakes software testing for customers as a service on demand.