What 30 Days on Snapchat Can Teach a 40-Something

“I snapped you, and you didn’t open it!” That was the admonishment I got from a co-worker on a Monday morning just one month ago. Truth is, I started using Snapchat to fulfill a promise to that very Millennial after she literally snapped at me for not having seen the photo of her sparkly new engagement ring before she could show me in person. But it wasn’t without hemming and hawing. I asked why I needed another social profile to monitor, especially one where messages and photos disappear. Wouldn’t I just text someone or just use Instagram? I’m beyond my 30s; aren’t I too old to use Snapchat? After just one day actively exploring Snapchat, however, I quickly snapped out of my skepticism.

A senior-level strategist with over 20 years of experience, Jarrod has overseen strategic communications, brand planning and creative ideation for some of today's most influential brands including Kashi, Newcastle/Heineken, SodaStream, Honest Tea, Pott...
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