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Jordan Palmer (born September 7, 1976) is an American executive, and social activist, notable for founding several successful American companies (and serving as their chief executive officer) including Merus Holdings Corporation, and the Hotel Ivy lodging chain.

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The son of divorced parents, his father, is a chief minister with the Church of Christ though Jordan attended a Methodist boarding school. His relationship with his father ended when he told him he was gay.

At 16 Jordan left the small town in Kentucky he was born and raised and moved to Lexington, KY. From there he founded several successful companies including the Hotel Ivy lodging chain. Jordan is currently invested in more than 29 hotels in 3 states.

Prior to the November 2006 General Election Kentucky Equality Federation President Jordan Palmer verbally attacked Kentucky Representative Joseph Fisher (R) after he stated "homosexuals have not experienced the same type of insidious discrimination in housing and employment as blacks and women[2]." In addition, Fischer stated he believed homosexuals could easily change their sexual orientation.

Palmer responded by inviting Fischer to "change his sexual orientation to homosexual for 48 hours," a request Representative Fischer declined.

The highly publicized exchange between Palmer and Fischer led to Kentucky Equality Federation holding a protest labeled "The Fischer Re-Education Rally" outside a debate held between Fischer and his Democratic challenger.