11 Answers

The Jägermeister logo, which shows the head of a stag with a glowing cross between its antlers, is a reference to hunting & the stories of Saint Hubertus and Saint Eustace.

Hubertus is a Christian saint, the patron saint of hunters, mathematicians, opticians and metalworkers, and used to be invoked to cure rabies.

Eustace While hunting a stag in Tivoli near Rome, Placidus saw a vision of Jesus between the stag’s antlers. He was immediately converted, had himself and his family baptized, Eustace became known as a patron saint of hunters and firefighters,

I dont know what any of this has to do with alcoholic stomach medicine either lol.

@benjaminleviTrue Christianity forbids idolatry, and you make a good point. Why use a murder weapon as a symbol to remember the person murdered? Furthermore, the oldest manuscripts show that a stake, not a cross, was used.</aside>

“Jägermeister was originally marketed as a medicinal product; it was suggested as a cure for everything from coughing to digestive problems. It was used in World War II as a field anesthetic.

In Germany, it is still drunk as a digestif, sometimes humorously called Leberkleister (“liver glue”). It is also commonly used in small quantities around the home as an insect trap because flies and wasps are drawn to it.

The term Jägermeister was introduced in Germany in 1934 in the new Reichsjagdgesetz (Reich hunting law). The term was applied to senior foresters and gamekeepers in the German civil service. Thus, when the liquor was introduced in 1935, the name was already familiar to Germans. Curt Mast, the inventor of Jägermeister, was an enthusiastic hunter.”

I find it interesting that it serves both as liver glue and fly bait. I suspect that the inventor was “religious” about hunting, hence the link between the stag and religious symbolism.