LUGANO, SWITZERLAND--(Marketwire - Nov 29, 2012) - New Holland Agriculture announced its support of the Sustainable Innovation Forum as Gold Sponsor and its participation in one of the event's three plenary panel sessions. Hosted by Climate Action in partnership with UNEP alongside the Doha 2012 Climate Change Conference (COP18), the Sustainable Innovation Forum will bring together over 500 senior figures from business, governments and NGOs on 6 December to discuss how to mobilize public-private partnerships, the challenges of sustainable urbanization with an ever-increasing population, and the latest advances in technology and innovation.

Gaurav Sood, Head of Crop Solutions at New Holland Fiat India, will take part as a panelist in the Third Plenary panel session Technology and Innovation: accelerating the green economy, which will focus on the latest breakthroughs in green technologies and innovations being developed by business and industry. He will bring to the discussion more than 20 years of experience in the agriculture industry, his ability to evaluate agricultural trends and assess appropriate farming technologies and equipment, and his expertise in biomass collection systems.

"Climate change represents one of the greatest challenges of our age," commented Franco Fusignani, New Holland Agriculture Brand Leader, "but it can also be seen as an opportunity to catalyze a transition to a low-carbon, resource efficient, sustainable agriculture."

New Holland's commitment to the environment has led to its pioneering Clean Energy Leader strategy, which was launched in 2006 to look for practical and accessible ways to reconcile the needs of the agricultural industry with increasingly urgent calls for action to protect the environment. This strategy has led to heavy investment in its own low emissions engine technology together with its sister, powertrain manufacturer FPT Industrial; as a result, New Holland today offers the widest range of Tier 4A compliant products in the industry with 33 tractors and 18 harvesters. It has also led to New Holland's involvement in the biomass industry in Europe, North America, Brazil and India, where it works with industry-leading biomass operations.

New Holland Agriculture's participation in this important Forum is testament to its commitment to supporting local farming communities through a smooth transition to sustainable development while protecting natural resources for future generations. New Holland has been working in agricultural projects around the world to ease countries' transitions to sustainable mechanized farming, integrating innovation and good practices to provide efficient solutions that optimize the use of resources and increase productivity while cutting costs, fuel consumption and emissions.

The correct use of the appropriate machinery is key in making the most of scarce resources, and New Holland has the widest product offering in the industry, supported by a global manufacturing and R&D network in order to tailor its machines - from basic specification, easy to maintain machines, to the most advanced, high productivity technologies - to the different conditions around the world. One of these is the TD5 tractor on display at the venue: shown for the first time in the Middle East, this simple-to-maintain tractor delivers a powerful and versatile performance combined with very low emissions and exceptional fuel efficiency.

Mechanization, combined with the appropriate farming techniques, can make a huge difference in obtaining the most from scarce resources, optimizing the use of land, water and fertilizer. New Holland has the expertise to help farmers adopt the most efficient farming practices for their local conditions and the capability to bring in experts in complementary specialties, such as irrigation and cultivation techniques. Skilled operators and service technicians are also critical to a successful transition to mechanization, which is why New Holland Agriculture views training as essential when supplying agricultural equipment.

"Sustainable mechanized farming is not just good for the environment," added Franco Fusignani, "it makes sense business-wise. When agriculture is approached with a long term vision of sustainable growth that aims to protect from the damaging effects of inappropriate agricultural practices, such a healthy agriculture is good for our business, good for the environment, and good for the local community. It uses natural resources efficiently, contributing to their preservation, is cost effective and productive, and it opens opportunities for further development."

Note to the Editor

Climate Action
The Climate Action Programme is a global communications platform run in partnership with the United Nations Environment Programme (UNEP). Through a leading publication (now its sixth year) and via an acclaimed forum and exhibition, Climate Action highlights the government policies and business solutions that are needed to become resilient to, and take advantage of, a changing climate.

United Nations Environment Programme - UNEP
Founded in 1972, the United Nations Environment Programme (UNEP) is the UN's voice for the environment and coordinate of all its environmental activities. It aims to assist countries in implementing environmentally sound policies and to encourage sustainable economic development through sound environmental practice. UNEP provides environmental leadership on dealing with climate change to the rest of the UN system, international organisations, national governments, civil society and the private sector. It provides guidance and advice to governments on reducing greenhouse gas emissions and preparing for the consequences of climate change.

The 18th United Nations Framework Convention on Climate Change (COP 18)The Conference of the Parties (COP) is the governing body of the United Nations Framework Convention on Climate Change (UNFCCC) and is responsible for keeping international efforts to address climate change on track. The COP 16 meeting in Cancun, Mexico resulted in the Cancun Agreement, ultimately extending the Copenhagen Accord. The Parties adopted a balanced package of decisions that set governments more firmly on the path towards a low-emissions future and supported enhanced action on climate change in the developing world. The COP 17 meeting held in Durban, South Africa, in 2011 delivered a breakthrough on the international community's response to climate change, setting the stage for this year's COP18 meeting. In the second largest meeting of its kind, the negotiations advanced, in a balanced fashion, the implementation of the Convention and the Kyoto Protocol, the Bali Action Plan, and the Cancun Agreements. The outcomes included a decision by Parties to adopt a universal legal agreement on climate change as soon as possible, and no later than 2015.

New Holland Agriculture - New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at www.newholland.com. New Holland is a division of CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A (FI.MI).