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Ynon Kreiz, chairman and chief executive of Mattel, and Toby Emmerich, chairman of Warner Bros Pictures, said Robbie was perfect for the part.Mr Emmerich added: "Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today's audiences.

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Jan. 8 (UPI) -- Margot Robbie will bring Barbie to life in a new movie.

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Margot Robbie will be starring in a live action Barbie movie, due to be released in 2020. Consider us curious.

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Come on, Barbie! Mattel casts Margot Robbie as Barbie in a live-action film, as the struggling toy company seeks turnaround.

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Margot Robbie will officially play #Barbie in the first live-action film based on the popular childrens doll.

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Robbie said she hoped the film would have a "positive impact on children"
Margot Robbie is to play iconic doll Barbie in a live-action film.

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Robbie replaces actress and comedian Amy Schumer, who dropped out of the project in March 2017 while the film was at Sony Pictures.

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"I can't imagine better partners than Warner Bros. and Mattel to bring this film to the big screen."

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Warner Bros. and Mattel are nearing completion on a deal for the Barbie movie starring Margot Robbie.

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The first Barbie doll, made by Mattel, was introduced to the world at the New York Toy Fair in 1959.

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Margot Robbie to play Barbie in new live-action film

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Margot Robbie is set to play Barbie in the upcoming live action movie!

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Pictures and Margot Robbie to bring her to life on the big screen," Mattel CEO Ynon Kreiz said.

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News confirmed Tuesday the 28-year-old actress will produce and star in a live-action film from Warner Bros. and Mattel.

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"Robbie, who has received rave reviews for her role in the upcoming Mary Queen of Scots, will co-produce the film with husband Tom Ackerley and Josey McNamara from her LuckyChap Entertainment production company.The director of the Barbie film and a release date is still to be announced.

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The film will mark the first time the toy has been brought to the big screen outside the realm of animation, having made a number of memorable appearances in the Toy Story series.Mattel has also produced several straight-to-DVD cartoons starring the doll.Plans for a live-action film starring Barbie have long been stewing in Hollywood, with comedian Amy Schumer previously set to take on the role before dropping out.

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Margot Robbie will star as Barbie in a new live-action film about the iconic doll.The Wolf Of Wall Street and Suicide Squad star will also serve as a producer on the project, which is a joint venture between Hollywood studio Warner Bros and toy manufacturer Mattel.Robbie, 28, said she was "honoured" to take on the role of Barbie, who has become a worldwide phenomenon since debuting at the American International Toy Fair in New York in 1959.

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Robbie, 28, said she could not have imagine "better partners" than Warner Bros and Barbie creator Mattel.