Boosting conversions, one quick fix at a time

Small site design changes can boost sales, a design conference speaker says.

Reid Greenberg

Doing a major design overhaul is not the only way to improve the consumer experience and results on an e-commerce site. There are many small, quick-to-implement, time-tested changes to be made to a site that can have an immediate impact on sales, says Reid Greenberg, director, e-commerce & direct channels at Green Mountain Coffee Roasters. Among those simple changes, for example, are bigger Buy buttons, different colors for Buy buttons, eliminating required registration, placing calls to action above the fold and more.

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The session will feature 10 quick fixes that Greenberg and a second retailer co-presenter have implemented, including details about how e-retailers can implement them as soon as they get back to the office. He’ll also report real-world results that they achieved with each fix.