People Focus

This week we’re turning our spotlight onto the man behind Durban exploration site, 5 Star Durban, as well as Managing Director of Sassy Publishing, Marco Gollino. Don’t let his name confuse you, this guy is a born and bred Durbanite – and it was his love for his hometown that sparked the idea to start a site that not only celebrates Durban, but also helps others explore the city more effectively.

If you’re from Durban, and on Instagram or in the digital space, you’ve probably heard of Andy. This 26 year old Content Marketer and Content Creator took to Instagram like a duck to water – and more than 800 posts later, has developed his own brand of visual story-telling.

Speaking as a millennial, I can say that we’re a generation presumptuous enough to expect our work to work for us. What I mean by that is that while we know it’s necessary to work to earn a living, we’re fairly adamant that that work should also be stimulating, rewarding, and life-enhancing. We grew up being told that we can achieve anything we want, after all.

Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant. With the Instagram app one can instantly become a ‘pro’ photographer and editor, cropping photos, adding arty filters, fiddling with alignment, changing colour saturation, and so on. Instagram effectively transposes specialist skills to amateur and less-than-amateur consumers without the latter having to spend the normal time and effort needed to acquire them.