The results of this will be wide-reaching and AI will improve the airline’s efficiencies, bring down costs and drive customer satisfaction levels.

“We are using AI so we can make sense of the huge volume of data we receive from flying 200,000 passengers every day and making it work for us, making sense of patterns and trends so that we can make better future decisions,” said Villaverde.

It is the forward-thinking nature of AI that will ensure that the company continues to stay ahead of the game.

“Until now analytics has been about diagnostic capability and looking backwards,” he added.

“Now advanced AI is more focused on predictive capability so we can better understand the future and plan for it.”

The company is already applying the results of AI across many areas of the business, from its flight schedule to its new Flight Club loyalty programme and the vast number of searches each year of the company’s website.