Let me tell you, if these two announcements in one weekend don’t excite you, I’m not sure what will. According to NASCAR.com, NASCAR is the No. 1 spectator sport — with more of the top 20 highest-attended sporting events in the U.S. than any other sport — and is the No. 2 rated regular-season sport on television. NASCAR fans are the most brand loyal in all of sports.

I think what this means is that if Kenny Wallace says corn farmers are good, NASCAR fans will believe him. And if NASCAR says that all vehicles run well on e15, American’s will line up in droves to by it. Looks like we’ve got a perfect test case on our hands.