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Whole Foods Markets in Seattle and Bellevue, Wash., now carry premium organic juice from Vital Juice. The company makes 12 flavors created from 100% organic cold-pressed fruits and vegetables. "The initial response from the community has been terrific and we look forward to expanding into new markets and making Vital Juice available nationwide very soon," said Vital Juice VP of Sales Ryan Longan.

Related Summaries

Peter van Stolk, founder of Jones Soda, began his career selling freshly squeezed juices from the back of a truck. Now the CEO of Vancouver-based grocery delivery company SPUD, he is returning to his roots with a new endeavor, the Juice Box. Launched in 2014 as SPUD's private label juice brand, the line of cold-pressed organic juices and nut milks is now available in two of the biggest grocery retailers in the Vancouver area and will enter Whole Foods later this year.

Products featuring natural functionality, such as cold-pressed juices, coconut water and kombucha drinks, were the big winners in BevNET's Best of 2013 awards. Suja was named Product of the Year, and Project Fresh was named Best Juice or Juice-Based Product for its cold-pressed juices blended from organic fruits and vegetables. Califia Farms Almond Milk was named Best Non-carbonated Beverage, and Kevin Klock, CEO of Talking Rain, was awarded Person of the Year.

Cold-pressed and organic fresh juices are gaining traction, with companies including Liquiteria and Organic Avenue paving the way. The Starbucks purchase of Evolution Fresh solidifies the idea that fresh juice is gearing up to be a major category.

BluePrint, a New York-based maker of cold-pressed organic fruit and vegetable juices, has entered an agreement to be acquired by Hain Celestial. Management will remain with founders Zoe Sakoutis and Erica Huss, who will report to John Carroll, CEO of Hain Celestial United States.