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The VW group delivered almost 6 million cars globally in the first 8 month of 2012, that is 6 times the number of cars BMW sold in the same time period, 963,110 units. Audi in the same time period sold 961,000 units and Mercedes sold 841,567 units.

Mercedes has ended up being squeezed by BMW and Audi. I think they need to go back to their core values. Each car must be absolutely solid, like carved from one block. There should not be anything that doesn't feel like it will last forever and the cars need to be super quite and comfortable but still firm. The design should be one of timeless class and luxury. Currently they seem a bit lost with half-@ss attempts trying to be modern and sporty to entice buyers like myself who still wouldn't think of buying one. It's a strong brand with proud history and many great inventions, lets hope they get back on track.

Mercedes still has one thing better than Audi and BMW. Reliability. They are near the top, rated higher than Honda, Acura, etc. That is fantastic.

MB is slowly going back to their solid, bank vault-like build quality, after their 2000s quality issues.

The CLS is a gorgeous car and the S Class is still the benchmark in the class. MB is doing pretty well, but are struggling to keep up with the likes of BMW and Audi, in terms of technology, innovation, etc

Audi has the right formula, not BMW. BMW brings too many cars here and populates lots. And look what happens with that. Poor resale value, cheap lease deals, and tons of subsidizing to get them off lots.

Try to get a discount on a Q5 or Q7 these days. And try the same thing on the X5.

Apparently Audi is offering deep discounts and sudsidized leases on the A8.

I believe everybody on this thread is aware of the succes the VAG group is having at this moment.
I would not mind owning a 911 and I am very pleased with our VW GTI.
The four ringer type of cars are just not having a place on my shortlist, I like the Bavarian type of cars better.
Eventhough the aspects of being a sometimes loathed brand, as Solstice just stated, do have a negative influence on owning a BMW.

All that said and understanding now that a trillion Chinese (give or take a comma) will gurgle down your gas in a couple of years in luxurious,China made Audis, will that have influence on gas prices, hence will you be forced in hybrid BMW's?

Like the thee cylinder that will be showed at the upcoming Paris car show?

And, well this is a question for Union I ques, what will happen with the Audi brand as it will become the type of car that all new money Chinese are riding in?

Here is what I wrote originally -
How can that be confused - does no one understand the term MOTHERSHIP? Seriously? Did you even read my original statement...
I said AUDI MOTHERSHIP
Btw that is the German name for the parent company - thanks Wikipedia.

So you are saying that Audi is trying to be like BMW in the US becuase BMW sells more car in the US than Audi. Wouldn't that mean in Europe and China, BMW is in the opposite shoe, selling less cars and trying to be like Audi?

So you are saying that Audi is trying to be like BMW in the US becuase BMW sells more car in the US than Audi. Wouldn't that mean in Europe and China, BMW is in the opposite shoe, selling less cars and trying to be like Audi?

In China yes, in Europe its my understanding they still out sell Audi (Not the mothership)

Most (not all) of Audi's growth has been in China (i believe a 33% increase) So yes Audi is trying to be like BMW in the US and Europe.

WOW, another Audi vs BMW thread. Surprise surprise, AutoUnion and X men are all over it. Lol. 5 Series spanks A6 in every way, there I said it.

So far AutoUnion has just made factual comments. Plus Audi is relevant in any discussion on 5 pricing. You can't discuss pricing without discussing competition. Without competition there is no benchmark to assess if something is expensive or cheap.

That said, one should not overlook that the reason the A6 outsells the F10 in Europe is because of cheaper front wheel drive models.

So you are saying that Audi is trying to be like BMW in the US becuase BMW sells more car in the US than Audi. Wouldn't that mean in Europe and China, BMW is in the opposite shoe, selling less cars and trying to be like Audi?

Actually in China absolutely. There are some articles floating that BMW is looking to make the same kind of investment (although not the same scale) as Audi did in China since they see the untapped potential.

Quote:

Originally Posted by The X Men

You have any proof to back that up? I mean recent sales report from Europe, not last year's. I believe Audi is sell well in Europe, the A3 and the Q5 is selling like hot cakes over there.

I work on years since this is the true basis of "Annual Sales" Besides I am tired of proving you wrong and having you change your statement. You said I was full of BS and I showed you that you were wrong, so you come with something else, and on and on...

Obviously you are not in sales, and therefore don't understand that copying the things that makes your leading competitor better than you while not copying their mistakes is sound business practice and makes total sense. Also trying to be number 1 when your not is the goal ove EVERY business.

Anyway - i am unsubscribing since this is a waste of time when you can not accept your errors.

Badge whore? really? I own both 2013 Audi S4 and a 12 Bmw 550I. I've owned Audi A4, Infiniti G37, Mazda Rx8, Mini cooper, Nissan Altima, Scion TC. Hardly a badge whore! I've driven A6 few times now, 5 series is much better in every way. Sorry, I know how much you love Audi.

Agree with you on this one. F10 is a much better car (maybe not in every way). But I still think the Audi wins on price-value for those that care about that sort of thing. I certainly wouldn't buy a 528i over an A6 3.0T at the same price.

You may very well be right. I think in both places they tend to sell the 3 series and A4 the most but I don't doubt what you are saying. Also the A6 has the benefit of having been redesigned which always give them a bump in sales. I like the A6 exterior, but prefer the BMW interior.

BTW - I wanted an S5 but the Audi residuals are so bad (or not subsidized) that it took it out of my price range. Also their ED department wanted the VAR taxes for the car ahead of delivery and then would refund. Gave me an uneasy feeling and decided against it.

Agree with you on this one. F10 is a much better car (maybe not in every way). But I still think the Audi wins on price-value for those that care about that sort of thing. I certainly wouldn't buy a 528i over an A6 3.0T at the same price.

Agree with you there, I would also go with A6 3.0T over 528I. I can't imagine driving a 4k lbs car with a 4 cyl. I would go nuts!

Agree with you on this one. F10 is a much better car (maybe not in every way). But I still think the Audi wins on price-value for those that care about that sort of thing. I certainly wouldn't buy a 528i over an A6 3.0T at the same price.

Question wouldn't a 528 compare against an A6 2.0T? Just a question.

Its not an overall price thing for me since I lease, the residual (subsidized or not) makes the biggest impact on my budget.

The 3.0T would be a nice engine... In an A4, in a big sedan its nothing but a slow piggy. s6 is nice still has terrible interior choices unless you like the tinfoil and black look, also loaded you're almost (within 1,000) in m5 territory... So not really a 1-for-1, also I'd equate it to the s4/335i comparisons, their upgraded line is being compared to base models (in this case the 550, or 335i).