Tinder moves beyond dating, with Tinder Social feature

Tinder, the dating service, has launched a new feature called Tinder Social. The feature lets you create groups, meet others, chat and plan activities.

"Using Tinder Social, connections can be made in the same way they are in the real world: with groups of friends, sharing common interests and in-person experiences," adds the company.

The company has already tested the feature in Australia and claims that Tinder Social users have organized pub crawls, attended concerts and more. The feature will be available inside the Tinder app (of course after the app update). Users will, however, need to toggle the feature 'on' as it is be switched 'off 'by default.

Users can create a group by selecting 1-3 friends who have approved the request to opt-in. Members can assign a group status to the group from a list of mentioned activities like "Going to a concert tonight", "Comedy night", "Sunday Funday" and others. It is worth mentioning that the conversation thread inside any group disappears at noon the following day.

"If a group member of both groups swipes right, it's a match -- the groups combine and members can chat with each other," adds Tinder. For those who want to leave the Tinder Social, they can do so by going in to their app settings.

A user can only become a part of one group at a time. In addition, the group creator can also choose to 'End Group' deleting the complete group along with the conversation thread. The group expires only after every member in the group leaves it.

Tinder Social for now is limited to Tinder users in the US, UK, Canada, Australia, New Zealand and India. However, the company might expand its reach in future.

This step by Tinder seems logical and as well complements the very nature of the app itself.