What It's Like To Attend The Hard-Partying, 40,000-Person Conference SXSW

Wednesday

Mar 12, 2014 at 10:01 AM

Alyson Shontell

We just got back from South by Southwest, an annual tech, music and film conference that attracts 40,000 people.

What's it like?

It's hard to explain just how buzzing a place it us, so we took a stroll down the main drag and captured video. You can watch the video below, or else scroll through the screenshots.

This video was taken on Sunday. The main drag, 6th street, was shut down for multiple blocks so attendees could roam. There were street performances, lots of promotions, and packed bars. Music blared from all the open shops.

The Iron Cactus (right) is a popular bar in Austin. Venture Capital firm Kleiner Perkins Caufield & Byers threw an open-bar party there that night.
Here's a long line of people waiting to get into the latest party.Here's the video:

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