Why RSV

Rider Safety Visibility was launched to build awareness and improve greater standards in cycling safety due to increasing numbers of distracted drivers, and fatalities. 47% of accidents happen during daytime hours, while tangible results to influence our own behavior (day and night) and stack the deck to be seen has been tested through retail innovation. Why less people are cycling – from data driven studies; ways to embrace direct to indirect bottom line contributors; and experts share out of the box success stories by embracing this initiative. Contact us for more information.