Before starting my own business I led marketing for the launch of Dr. Peter Fuda's international best-selling book Leadership Transformed, and have grown multiple online communities for Peter, a globally recognized management practitioner, thinker and researcher.

I'm always interested in connecting with new people so don't hesitate to reach out.

LinkedIn's a fundamental tool for anyone looking to build a career or a business in today’s digital landscape, but, u nfortunately, most people are leaving a whole bunch of value and opportunity on the table because their LinkedIn profile isn’t optimiz ed .

This first impression is made up of a fairly complex set of factors - many of which are subtle and hard to measure. Things such as writing style, blog layout, architecture of your site, choice of imagery etc. Even if you were to ask your readers what it is they are looking for, you may get a blank stare or vague response. What they feel and inevitably how they perceive your brand is predominantly subconscious. But all of these factors in some way add up to a visitors perception of your brand and their likelihood to return to your site.

The tactics must be the same as Facebook, Twitter or LinkedIn right? This very simple assumption is what left me dwindling on Google+ for months on end with no engagement. I would always tell myself; ‘Google+ doesn’t really matter, I’ll just concentrate on the other stuff.’