Introduction from the CEO

Alex Van Malleghem

‘I do what I love to do’, that’s something I often hear in my area. However, the feed sector is quite demanding and keeps creating new challenges. Perhaps that’s why the involvement is so big. Mutual trust, both towards customers and suppliers, is crucial for us. The ties between customers and suppliers are professional as well as personal. Many farmers have a history of generations; they carry the passion for the job in their genes. For me it’s no different. You need that passion to keep playing your role in this rapidly evolving market. One time you follow, next time you are in control. It’s a matter of searching for positive solutions.

Within this process, tradition as well as innovation are essential. ‘Circular economy’ and ‘sustainability’ are popular terms at the moment, but we are putting them into practice for a long time yet. At Franson, it’s tradition to reuse by-products of production streams. This has always been logical for us, since humans, animals, crops and nature are so obviously related to each other in the feed sector. You seriously must respect these relationships if you want to earn a place in this profession. Just like chefs, we know the origin of each product. We smell and feel it, critically watch and judge every ingredient, no matter the size of the product range.

Yes, this is hard work and we need a good dose of perseverance. We work hard, but we invest equally hard in good relationships and cordiality. The relationships with our clients reach further than the working environment. It feels like one big family and I cherish that authenticity.

We are situated in a craft with a soul. On the one hand this strengthens my faith in the future of our craft. On the other hand, it gives me a reason to say that I do what I love to do every day.’