Leveraging local SEO

- [Instructor] If your business acquires customers locally,…then you'll find value in investing in local SEO.…It's similar in approach to traditional SEO,…but it's biased towards businesses…who draw a local customer.…There's a few extra steps you'll want to…consider to help move your brand higher…in your local search results.…Let's do a quick search here on google.com…for cupcakes Santa Barbara.…Right away we get some unique results.…At the top of the page, we have this…local listings pack that contains…a variety of businesses that match our term.…

Here we see Enjoy Cupcakes, Santa Barbara,…Crushcakes & Cafe, and Delicious Expressions Bakery.…You can see they include images,…reviews, a category, and their address.…Now, let's try a different search.…In this case, cupcakes Carpinteria.…You'll notice something different happens.…Here instead of that local listings,…we just see one listing on the right-hand side,…and it contains a lot more information.…We have the address, the phone number,…the hours, popular times, the reviews, and so on.…

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Author

Updated

3/21/2017

Released

12/24/2014

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

What is online marketing?

What makes a website effective?

Working with a designer or developer

Creating engaging web copy

Understanding online analytics

Using goal and event tracking

Exploring the conversion funnel

Defining key performance indicators (KPIs)

Understanding SEO techniques

Conducting keyword research

Creating a content strategy

Leveraging local SEO

Understanding who's on social media

Marketing with Facebook, Twitter, LinkedIn, and Pinterest

Creating compelling video marketing campaigns

Building an email marketing plan

Measuring the success of your marketing efforts

Setting up a blog

Running A/B marketing tests

Skill Level Beginner

3h 48m

Duration

4,645,629

Views

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Q: This course was updated on 03/08/2016. What changed?

A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.

Q. This course was updated 03/21/2017. What changed?

A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.