Railway TV advert relaunched

SEVERN Valley Railway has relaunched its television advertising campaign in the hope of attracting record numbers of visitors this summer.

The 10-second advert, which depicts a family enjoying a day out at the railway and uses the tagline "Every journey ends with a memory", has gone live across the West Midlands and will reach a potential audience of almost two million during July and August.

Last year the TV campaign helped attract 25,249 people to the railway in July, an increase of 4,203 compared to the same month in 2012.

An enhanced programme of summer holiday activities, including the Steam and Whistle Club, also had a boost in attendance figures in 2013, with a 14 per cent rise in the number of children participating.

Clare Gibbard, marketing and communications manager at Severn Valley Railway, said: “Last summer was a huge success for us in terms of visitor numbers thanks to our family initiatives.

“The Severn Valley Railway has so much to offer any visitor but our targeted campaign last year was successful in attracting a younger audience.

“We look forward to welcoming people back for return visits this year, as well as new visitors looking to explore all that the railway has to offer for the first time.”