GOING BACK, BACK TO THE FUTURE...

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BACKGROUND

The Delorean DMC-12 is set to go back into production in 2017. The iconic car company needed to seed excitement with gear heads around the relaunch of the retro classic.

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EXECUTION

For it’s first advertisement since 1982, Delorean chose a track Andrew co-wrote with Sara Dowling to accompany Alexander Alexandrov’s striking short film titled ‘Lucky Coin’. ‘Make You Happy’ is represented by Sony publishing.

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IMPACT

‘Lucky Coin’ was a huge hit with its target audience with many people asking for a way to be able to buy the song. It received 600,000 YouTube views in the first week, established global recognition from the car industry media and went on to win a PMA award for ‘Best use in online digital marketing’.