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Toyota set to Bloom with a brand new partnership

Two year official car partnership of Bloom Festival is announced

Toyota Ireland are delighted to announce that they have become Bloom’s official car partner until 2017. This exciting new partnership will see Toyota gaining the naming rights of the Floral Marquee at Bord Bia’s Bloom, which will take place in the Phoenix Park, Dublin over June bank holiday weekend.

The partnership will see Toyota Ireland specifically showcase the latest generation of hybrid models across their range of vehicles. Bloom is recognised as Ireland’s premier gardening, food and family event, the perfect fit for both brands.

Toyota are the acknowledged pioneers of hybrid technology, with over 8 million vehicles sold worldwide, and is now available across six models within the Toyota range in Ireland, including the new RAV4, Auris and Yaris.

Ian Corbett, Marketing Manager for Toyota Ireland said:

“We are delighted to be partnering with Bord Bia as they celebrate a landmark tenth year of Bloom in 2016. We’re excited to be part of this fantastic event which provides a great way for Toyota to showcase our leadership in hybrid technology. Over the last 16 years, thousands of people have discovered that hybrids are not just better for you, but for your family and future. Our aim is to educate visitors at Bloom about the real benefits of owning and driving a hybrid.”

Gary Graham, Bord Bia’s Bloom Show Manager, commented:

“Bloom is thrilled to welcome Toyota on board as official car partner for the next two years. Superb design, dynamism and innovation are at the heart of Bloom and these values are reflected in Toyota’s class-leading vehicles.”