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Watch it change everything.

Watch It Change Everything

Once you've seen the world in 4K Ultra High Definition, there's no looking back. With Sony 4K Ultra HD, breathtaking detail is depicted with pinpoint accuracy for the most natural images. You also get the widest color spectrum we've ever offered and 65 watts3 of powerful sound from six front-facing speakers. It's quite simply the most immersive, highest resolution TV experience possible.

Upscale Everything You Watch To 4K Ultra HD

See more on TV than ever before with over 8 million individual pixels (3,840 x 2,160) compared to about 2 million (1,920 x 1,080) on your current HDTV1. Advanced picture processing also ensures that every single pixel displays images with superb brightness and authentic detail. It's the highest resolution picture Sony has ever produced on a TV.

Well Connected.

Stream beautiful video from favorite sites like Netflix®, YouTube® and Hulu Plus™ with built-in Wi-Fi®5. And connect to even more movies, music and apps by wirelessly mirroring what's on your compatible Android smartphone12. Put simply, if it's on your phone, it can be on your TV.

Sound Innovation

These aren't the TV speakers you're used to. Unique to Sony TVs, Magnetic Fluid Speaker technology allows a thinner, more efficient loudspeaker that offers faithful reproduction of high-fidelity sound. The front-facing speaker system directs sound right at you with 65 watts of power3. S-Force® Front Surround 3D simulates 5.1 surround sound, with an enlarged sweet spot that everyone in the room can enjoy.

Movies in 4K Ultra HD

Introducing the world's first in-home media player to bring you 4K Hollywood hit movies (sold separately). Four times clearer than HD, Sony's Video Unlimited 4K service allows you to rent or purchase feature films, TV shows, documentaries and more9. The 4K Ultra HD Media Player comes preloaded with a collection of free video shorts.

The Dynamic LED Difference

It's all about perfecting a natural look. Dynamic Edge LED backlighting with local dimming delivers pitch-black night scenes and illuminates bright scenes that pop with vibrant color. Rather than illuminating the entire screen, contrast is boosted in just the right areas for a more realistic picture.

Lifelike Motion

Watch the sprinter break off the blocks and race smoothly as the camera follows him from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow™ XR 960 technology, which takes motion clarity beyond refresh rates, smoothing out the picture where the camera can't for clearer, more natural movement.

Control Your TV with Your smartphone or Tablet

Get more from watching television with TV SideView. Control the TV or browse the channel guide with your smartphone, Xperia™ Tablet or other tablet device (Android or iOS), all without interfering with what you're watching on the TV. Learn more about the show you're watching right now, like cast and episode details. Search what's available to watch on your TV, the web, YouTube® or on apps like Netflix® then select to view it on the TV big enough to share with the whole room. Go social and tweet about what you're watching from your mobile device or see what fellow fans are tweeting about in real time8.

2 Players. No Split Screen.

Say goodbye to split screen. Now you and a friend can both experience your own big-screen view of the action as you go head-to-head in games. SimulView™ gaming presents 2 different full screen pictures at once, making it so each player sees only their unique point of view across the entire screen while wearing light, comfortable glasses that don't need batteries. There's already a growing collection of fun-filled PS3™ games with SimulView technology3.

Sony Entertainment Network

This is it. No more trips to the store. No more late fees. It's all on Sony Entertainment Network – your all-access pass to music, movies, TV shows and more. Enjoy millions of songs from Music Unlimited or download your favorite blockbuster hits with Video Unlimited. With only one sign-on ID and one digital wallet to keep track of, it's never been easier to enjoy everything you love on your VAIO PC, smartphone, tablet or TV. Want even more ways to watch and listen? Sony Entertainment Network also offers access to your favorite streaming services like Netflix, YouTube, Hulu Plus, Pandora and more.

Features

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Four times clearer than HD

That’s right—four times clearer than Full HD 1080p1. Get acquainted with the highest resolution picture Sony has ever produced on a TV. With four times more resolution than Full HD, the 4K Ultra HD screen contains over 8 million individual pixels (3,840 x 2,160). Advanced picture processing ensures that every one of those pixels displays images with superb brightness and authentic detail.

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Everything enhanced

Suddenly, everything looks better. Now even old movies and smartphone video clips are enhanced with stunning results. The new 4K X-Reality™ PRO chip enhances HD (or lower resolution) images by analyzing and refining images with beautifully natural detail and astounding color. The latest Reality Creation database and Super Resolution processing breathes new life into everything you see with phenomenal 4K (3,840 x 2,160) resolution2.

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More brilliant color than ever before

Spoil yourself with the widest color spectrum we’ve ever offered on a television. Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colors— just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones. It’s all thanks to a new TRILUMINOS display that gives images a heightened sense of depth.

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Sound Innovation

These aren’t the TV speakers you’re used to. Unique to Sony TVs, Magnetic Fluid Speaker technology allows a thinner, more efficient loudspeaker that offers faithful reproduction of high-fidelity sound. The frontfacing speaker system directs sound right at you with 65 watts of power3. S-Force® Front Surround 3D simulates 5.1 sound, with an enlarged sweet spot that everyone in the room can enjoy.

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The difference is dynamic.

It's all about perfecting a natural look. Dynamic Edge LED backlighting with local dimming delivers pitch-black night scenes and illuminates bright scenes. Rather than illuminating the entire screen, contrast is boosted in just the right areas for a more realistic picture.

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Bonus Film

A free download of the summer blockbuster hit Elysium featuring Matt Damon and Jodi Foster is included with purchase of the 4K Ultra HD Media Player (FMP-X1) for viewing on your Sony 4K Ultra HD TV.

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Lifelike motion.

Watch the sprinter break off the blocks and race smoothly as the camera follows him from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow™ XR 960 technology, which takes motion clarity beyond refresh rates, smoothes out the picture where the camera can't for clearer and more natural movement.

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NFC smartphone linking - Your smartphone, now on TV

Movies, music and apps from your smartphone can now be viewed big on your TV. With three ways to connect Android phones and tablets to the X900, Sony is helping you add value to the entertainment you already own.
1. Using a Mobile High Definition Link cable, you can connect your smartphone to the TV to literally “mirror” what’s seen on the smartphone screen. Video, photos and apps are re-sized and scaled to fit the larger TV screen. You can then use the TV remote to navigate the phone, while it’s charging from the TV11.
2. Using screen mirroring technology, you can connect phones that are Miracast™ enabled to the TV12.
3. Using One-touch mirroring with NFC technology, briefly place your compatible Xperia™ smartphone to the onetouch remote. You’ll instantly be able to view exactly what is on your smartphone’s screen on the TV4.

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Go way beyond cable with builtin Wi-Fi®

Wirelessly stream beautiful, HD entertainment straight from the internet or your home network using built-in Wi-Fi® connectivity and open the door to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet you can access Full HD 1080p entertainment, 3D content and made-for-TV apps like Netflix®, Pandora®, YouTube™, Facebook® and more.5

Say goodbye to split screen. Now you and a friend can both experience your own big-screen view of the action as you play nail-biting games on your PlayStation®3 system. SimulView™ gaming presents two separate full screen pictures: each player watches independently through light easy to wear optional Simulview glasses that don’t need batteries.7 There’s already a growing choice of SimulViewTM game titles available.

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Control your TV with your smartphone or tablet

Get more from watching television with TV SideView. Control the TV or browse the channel guide with your smartphone, Xperia™ Tablet or other tablet device (Android or iOS), all without interfering with what you’re watching on the TV. Learn more about the show you’re watching right now, like cast and episode details. Search what’s available to watch on TV, internet videos and apps like Netflix®. Once you find what you want to watch, you can select to view it on the TV. Make TV viewing more social by Tweeting about the show from your mobile device8.

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Photos are better with 4K.

See more details in your DSLR photos (8MP+) with 4K resolution (3,840 x 2,160). View, share and edit photo memories with PlayMemories Studio™ software and your PlayStation®3 system on the TV screen. Scroll effortlessly through your image collection. Pinpoint images by date and time, smiles or location. Everything’s smooth and speedy, thanks to the immense processing power of the PlayStation®3 system.10

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Life-sized video calls.

It's like they're in the room with you. Skype® video calls bring your family and friends closer than ever as they appear as large as life on your big screen— for free.5 Just connect the easyto- use Skype camera (sold separately) for a face-to-face look at the caller on the beauty of your Sony HDTV.

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Onboard manual.

You will never lose your TV manual again. The iManual is available through the menu system on the TV – always there if you need it.

Rated 5 out of 5 by circirman Best HDTV Ever. Hands Down
Don't let the price tag fool you this Sony 4K HDTV is without a doubt the best HDTV on the market as of Summer 2013. I have owned multiple HDTV's now and this set absolutely wowed me. Yes the price was difficult to swallow but it was worth it. With the purchase of the TV I received 3 4K Blu-Rays, 1 year subscription for Netflix, Hulu Plus, and Sony Music Unlimited. That is roughly $282 in savings for you. Sadly I cannot describe the picture quality to you as it is something you truly must see for yourself. If there is a local Sony Store or Best Buy that has this TV on display then I encourage you to demo it right away! In terms of upscaling all of my content to 4K it does an amazing job. My PS3 games, Blu-Rays, even my cable has never looked nor sounded so good. The main problem I have with my purchase is not the TV itself but the lack of 4K content. Although I was offered the 4K media player all I wanted was just a few 4K sample pictures or videos pre-loaded on the TV and not on a separate purchase. Overall I am very, very pleased. Great job Sony!
July 27, 2013

Rated 5 out of 5 by PMMJR Amazing picture, resolution and colors
I researched this television extensively before purchasing and having purchased the 55' XBR a year earlier felt the picture quality would be outstanding and it is. The set-up was fairly straight forward and the speakers need some tweaking to get the best overall sound so you will need to play around with the equalizer but I have to say the clarity and especially color palette is fantastic. We have watched a wide range of programs including sports with a fast pace and the smoothness of the picture remains intact throughout. This television is a early adopter of 4K and I am excited to see more programming through this beautiful Sony.
September 30, 2013

Rated 5 out of 5 by sxytvw The difference in picture detail is TELLING!!
I read all the reviews stating the silliness of buying 4K due to the supposed diminishing returns that are evident the further away one sits from the television. At first, 24-hours after receiving the television, I was leaning in that direction. The discerning eye could pick-up differences in color and sharpness, but certainly nothing to write home about. I then watched a 4K Mastered Blu-Ray, again, there were subtle differences for the better, but nothing very impressive. Up until that point I didn't change my picture mode and was growing weary of the dimness of the picture created by the "standard" setting - so I changed it to "VIVID". I was watching Cliffhanger on DIRECTV, moments after the 4K Master Blu-Ray and post-picture mode change, the picture absolutely POPPED out.
The difference between my year old HX-929, which has quite a phenomenal HD picture, and this 4K is not subtle and one needn't sit inches away, as some state, to enjoy - it's quite breath-taking 12 feet away.
I'm watching commercials on DIRECTV as I type these words and the difference between HDTV and 4K is telling.
And, it's important to note that I 've been greatly impressed with non-native 4K content. One can only imagine what native 4K will look like.
June 2, 2013

Rated 5 out of 5 by donaldm823 New XBR-55X900A is exceptional
Just bought a new XBR-55X900A and love it.
Despite numerous posts, the screen picture is much brighter/vibrant and sharper with better color, yet smooth pixel-less for regular network broadcasts. Blu-ray disk movies are improved with sharpness, better color, and a picture that "grabs you", so I do not agree with some posts that the picture is the same as the 1080p TVs. The up scaling is noticeable. Also YouTube is now offering 4K videos so you can see what new source material will look like. Not sure what the new Blu-ray disks with 4K mastering will do for this new 4K TV. Sony provides via mail 3 of these disks when buying the new 4K TVs The biggest improvement for me was the exceptional sound quality and passive 3D. The difference between my 2 year old NX810 and this X900A is remarkable
My sound is better than I was getting using a Boston Acoustics sound bar (w/subwoofer) with my old TV. The sound is very close to my Bose system. Very happy with the new speakers. And yes my 55inch takes up by 60" entertainment center space or I would have purchased the 65" TV. But I am happy with the new speakers and the fact they are attached makes for a good looking TV. My wife is very happy as the new TV looks great with her furniture instead of a sound bar popping out of a wall or corner. These new speakers produce an exceptional sound better than any Sony TV I have ever had including those that had front mounted speakers. There are 6 speakers with a total 65watts
The 3D is exceptional, as good as a movie theater with great 3D depth and a brighter picture (my 2 complaints with the NX810). Much better depth and much sharper than my previous Sony TV (NX810). Also the simulated 3D is also good. And the passive 3D is easy on your eyes. Just watched Avatar 3D and my eyes are not tired as they would be with an active 3D. 3D is now worth watching and the glasses are light on your ears as they are only a thin plastic (no batteries)
Price is steep but happy with the purchase
May 10, 2013

Rated 5 out of 5 by louierocks This TV ROCKS!!!!!!!!
Let me start off by saying that I am a XBR fan!!!! I sold my sony XBR 929 for this unit. The 3D imaging is amazing and better than the 929 and uses passive 3D glasses. The colors are more vibrant than ever before.......after minor tweaking.
Remember to break in your TV before adjusting your colors and contrast....
September 11, 2013

Rated 5 out of 5 by Kimchie Love this TV
This TV has everything! Great picture great sound and it's a smart TV also. The only drawback is now I am so spoiled by this TV that any other TV is a disappointment. The color quality, the clarity are unparallelled . This is one of the best purchases I have made in a while and I will recommend it to everyone.
September 11, 2013

Rated 5 out of 5 by RVER271980 Breath taking picture quality!
I purchased the XBR55X900A tv a little over 2 months ago, upgrading from a Samsung es8000. I am still blown away by this set. The overall quality is simply Phenomenal! My previous Samsung was great, but this Sony is Amazing! I love the side speakers which bring out an incredible rich clear sound with bass which simulates a 5.1 surround sound thanks to the magnetic fluid technology. I can also clearly see a difference in richness of color scale as well as detail. Some people claim it's impssible to tell a difference between an average 1080p set and this 4k panel in a 55" screen, but I'm here to tell you that isn't the case. My blu rays have never looked better along with the quality of the streaming services such as Netflix and Vudu, which realy surprised me. The Tv has a great upscale feature called the 4k X-Reality Pro which makes ANYTHING you watch in this beauty a real treat! That includes live broadcast service from your cable or satellite HD reciever as well as game consel. Although still and edgelit, the blacks on this set are deep thanks to the local dimming. The 3D is THE BEST i have EVER seen! the combination of the comfort and bright/eye popping style of passive 3D with the sharp and rich detail of an active set.. Simply said, this tv delivers a far superior 3D experince than any current active or passive 3D set out there. It's THAT good! but don't take my word for it, experience it for yourself. Based on my current experience, the XBR55X900A gets 5 stars. Look forward to see more 4k content hit the mainstream soon.
August 19, 2013

Rated 5 out of 5 by mjtalb CAN'T BELIEVE I'M WATCHING TV
It's hard not to think you are actually there in the scene - in person - when watching this TV. The colors are so vibrant and the sound is so crisp and clear that it's actually enjoyable to watch TV again. Voices are easily discerned and because of the built-in sound system, we aren't having to always turn down the volume during scenes with loud explosions or cheering. We also purchased the Sony Digital Media Player to really get the full impact from the high resolution technology. It came loaded with the first installment of 4K movies --- just a foretaste of what is to come!
August 19, 2013

11. Requires Mobile High Definition Link-compatible smartphone to be connected to the TV with a Mobile High Definition Link cable, sold separately.

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12. Requires smartphone with Wi-Fi® certified Miracast™ technology. Certain formats are not supported. The video quality may be degraded due to environmental interference.

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13. Purchase by 9/28/2013 and redeem by 10/31/13. Consumers who purchase a qualifying new 2013 Sony BRAVIA TV will receive a 12 month subscription to Netflix Unlimited Streaming service and Hulu Plus service on the $7.99/month plans. New, existing and past Netflix subscribers are eligible for the Netflix offer. Credit card is required to redeem the Hulu Plus offer and is open only to new subscribers.