Measuring Social Media – Finding the Real Value for Your Business

Darren Bond

5 years ago

We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? Figaro Digital’s Social Media Seminar today was geared towards solving these issues, common amongst marketing managers.

I had the pleasure of speaking at the event today, in which I discussed the difficulties of measuring social media; which metrics deserve your attention and how to evaluate their commercial worth. Presenting real world examples I was aiming to show how to select the right metrics for your business and give you practical advice on how to measure social media ROI more effectively.

“practical advice on how to measure social media ROI more effectively.”

Take a look through my slide deck and be sure to download your free Social Media Idea Book at the bottom of this post!

Download your FREE Social Media Idea Book!

Our experts have captured 7 inspiring campaign ideas for social marketing in this thought provoking book. It’s short & sweet, just enough to get your creative juices flowing with ideas that anyone can use.