SDK Update: Ad Request Optimization

An Optimized Ad Request Mechanism is Introduced

In the past few months, we have been analyzing billions of data points in order to maximize revenue for our publishers. The goal is to sort ad requests to understand variables that affect fill and optimize the CPM value. In this release, we optimized the intowow SDK based on our previous researches. The intowow SDK now comes with an improved ad request mechanism so that it is easier to get higher CPM ads.

The Audience Targeting Can Be Configured Into AdMob Custom Events

The audience targeting affects the quality of ad serving. Therefore, from the very beginning of the intowow ad serving system, the audience targeting configurations have already been supported in the intowow marketplace and mobile platform SDK. AdMob integration also has been improved in this release. Now requests to Intowow demand can contain targeting information from AdMob.