According to a recent survey by Aon Hewitt, the National Business Group on Health and the Futures Company, 54 percent of consumers strongly agreed that “rewarding participants for achieving specific, controllable health outcomes” was what health insurance programs should provide. This was an increase from 50 percent in 2013 and ranked behind only “offering free tools to participants to raise awareness of personal health status and related health risks” at 56 percent as the items they most strongly desired.