#

Anyone familiar with social media is aware of the existence of hashtags. In the world of internet, a hashtag refers to a metadata tag that is used with a view to help users find content related to a specific topic or theme easily. It is denoted by the use of hash sign # ahead of a word, combination of words or unspaced phrases. The phenomenon that began as a tool for simplifying the process of looking for relevant content in…

So you think you have got a handle on your hashtag strategy – you use it as a tool to promote your content in order to make it easily discoverable for social media searches. That is, however, only as far as the textbook explanation of hashtags on social media goes. But is the whole promotions-through-hashtags concept working for you? If not, chances are that you have got the fundamentals wrong. In order to get hashtags to start promoting your content,…