The Russian Mobile AdEcosystem Map

On October,24 IAB Russia issued an updated version of The Russian Mobile Ad Ecosystem Map. The purpose of the project is to provide the overview of the current state of the mobile ad market
in Russia.

In comparison with 2017, more than 100 companies have been included to the industry’s leaders’ map.
We are proud to announce that in 2018 FraudScore made it to the TOP-100 market leaders and we are featured in “Validation” section.

IAB report reminds that the audience of the mobile device market is rapidly changing – the whole
environment has to coincide with the trends in content, behavior, technologies, expectations. All
these lead to rapid and intense changes in mobile ad industry. Advertisers are now way more
interested in mobile ads and are looking forward to expanding the budgets, as well as the
requirements, on high-conversion advertisement.

As we’ve already mentioned in our previous blog post, FraudScore is always on the front-line to get to learn new features and tricks in ad fraud and
find the silver bullet to-fight-it-all. And we are glad to know that more and more market leaders
realize the damage that the ad fraud might cause. IAB is a non-profit partnership that is devoted
to promote the development of the advertising industry and the moment such establishments start
to draw attention to such companies as FraudScore, the moment we can tell that the fraud issue
has really made all the industry aware.

Many thanks to IAB Russia for adding FraudScore to the market leaders! We are always open to
answer any question and provide the most up-to-date info on the fraud issue. If you want to
discuss the topic – we’ll be attending Madrid Mobile Summit on November,13! We are looking forward to meet and giving away a ticket to one lucky attendee! Please, feel free to contact us and let’s figure the fraud out!)

I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!

Olga Saburova, Account Manager at MobioNetwork

There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile
installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using
FraudScore service we cut managers who were working on checking traffic quality two times. Using their
convenient report with set of filters, you can generate different type of reports showing you the traffic
quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.

Nickolay, CEO at Mobiaff.ru

FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on
affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system
not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation
to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing
assigned affiliate caps and encouraging more traffic.

Darren Williamson, Managing Director at CAN

FraudScore’s customer support is always there to provide valuable insights into the data and to assist in
investigating issues with low quality traffic, giving their conclusion as an independent expert.

Anna Fedotova, Headway Digital

For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered
by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong
technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started
collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.

Oleg Gorelik, Affiliate Director at Zorka.Network

Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital
advertising landscape continually expands, it becomes complex as it relates to user attribution measurement.
The need for precise data has never been more important to the success of our business and our clients
marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface
allows us to interpret the data correctly and in real-time to make the right decisions as it relates to
protecting our clients brand integrity. I highly recommend their services.

Moufid Al-Joundi, Curate Mobile

FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own
dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and
digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements
to their product.

Luis Barrague, HeadWay Digital

At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we
are able to detect and eliminate any suspicious traffic. With the in-depth reports provided,
we are able to identify any questionable sources; making sure that our clients only pay for
legit and profitable users.