Elements

Top Shopping Tools: Web Browsers, Smartphones, and Facebook

Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags.

Among surveyed online consumers (defined in the study as people who shop via PC/laptop, smartphone, or tablet):

87% prefer to browse and buy from websites via PCs or laptops.

71% still prefer in-store shopping.

14% prefer browser-based mobile sites via smartphone.

Some 9% of online consumers prefer to browse and shop via tablet, whereas only 4% prefer to shop via smartphone or tablet app.