Asus release TF201 Bootloader Unlocker

Unlock Device App: Unlock boot loader(Only works with TF201 ICS OS)

Notice:

1. Only suitable for Andriod4.0 Ice Cream Sandwich OS version.

2. Before you download, install, and use the Unlock Device App you acknowledge and assume complete risk to the quality and performance of this App, including but not limited to the following: once you activate the App you will not be able to recover your ASUS product (“Original Product”) back to original locked conditions;the Original Product with the activated App will not be deemed the Original Product; the Revised Product will no longer be covered under the warranty of the Original Product; the software of Revised Product will no longer be deemed the software of the Original Product and can no longer receive ASUS software updates; your purchased digital content may also be affected.

You also acknowledge ASUS does not guarantee service satisfaction to any Revised Product, including events involving paid service requested by you to be performed to the Revised Product.

Furthermore, such repaired Revised Product will not be covered under the warranty of the Original Product; the software of the repaired Revised Product will not be deemed the software of the Original Product and will not receive ASUS software updates.

It is strongly advised that you avoid activating this App unless you fully understand and accept the risks that may arise.

※This tool now only works with TF201 ICS. It won’t work on other devices or TF201 HC.

With all the warnings such as warranty, no future downloads, and digital content, why would people ever proceed with doing this? I guess I have no clue as to the benefits of this process so it's off to Google I go.

I used custom ROMs in the past that were faster, had stability, customizations that made it worth while.
I live in Canada and many manufacturers just do not care about Canadians and with some devices I found if I wanted the latest OS the only thing I could do it load a custom ROM.

Asus they do try got ICS months before anybody else even the Motorola Xoom remember Canada is overlooked they are running 3.2 in Canada.

Wrong. Custom ROMs can still be flashed without an unlocked bootloader as was done many times with the TF101s using Razorclaw and CWM recovery apk.

I use "Root" as a general term for everything you can do system file wise.

Root is superuser access. This can be obtained with a locked bootloader. I was unaware you are using it in a broader sense. Why is custom ROMs and custom recovery along with custom kernels cited as the reasons for an unlocked bootloader by many people? Why are we not seeing custom ROMs developed for the prime yet. Everyone has been waiting for the bootloader so they can start developing. Unless I'm way off base here. Please enlighten me if I am. Always willing to learn something.

Root is superuser access. This can be obtained with a locked bootloader. I was unaware you are using it in a broader sense. Why is custom ROMs and custom recovery along with custom kernels cited as the reasons for an unlocked bootloader by many people? Why are we not seeing custom ROMs developed for the prime yet. Everyone has been waiting for the bootloader so they can start developing. Unless I'm way off base here. Please enlighten me if I am. Always willing to learn something.

With an unlocked bootloader, NVFLASH can be used to flash custom recovery / ROMs.

PITA developing ROMs without NVFLASH I would imagine, and afaik there was no way to flash CWM until now