I'm Allan William Martin, a product manager and software engineer in NYC. Anomalus is about creating great technology and products.

Product management lies at the intersection of business strategy, engineering, user experience, and project management. It's a critical side of discovering product-market fit, and its methods claim to provide much needed discipline to startups and companies.

Anomalus is an ongoing experiment in crafting a sober, no-nonsense framework for understanding how to develop products in an ever-changing business climate, without the hype around the popular unicorns and technologies having massive premature investment dumped into them. I'm looking for an approach that balances theory and practice, that clearly explains the most important issues companies and startups should be facing.