7 useful tools for online marketers

The Internet is an awesome (and almost endless) source of useful resources if you’re looking to boost your business marketing strategies or even your own productivity at work.

Sorting through this ocean of possibilities searching for useful tools for online marketers can be quite an adventure. It takes a little patience and research, however, to filter and identify which of the available tools are indeed appropriate to your needs.

It is very (and I stress, very) easy to get overly excited with the amount of stuff available online so research, dig in, read about the features of every tool and only then choose the ones you can really rely on.

Now that you’ve already googled it and got overly excited, let’s get back to it. Here’s a short list of tools I consider generically good from an online marketer’s perspective.

Everyone loves infographics. Piktochart is one of those (almost) magical apps that allow you to create awesome looking, design-worthy infographics without that much effort.

You don’t have to be a designer to make a pretty good looking infographic. Piktochart is very user-friendly and self-explanatory, and all of your graphics are kept stored in your account. This comes in handy for those customers that require one, two or 2365 changes before they’re satisfied.

Yeah, I know what you’re thinking – of course, everyone knows about Google. But do you really know how to use it?

Do you know how to search efficiently in order to optimize the results?

Google is a very powerful tool, even for those searching randomly.

Knowing how to use it with all it can offer, however, can show you information you could possibly never knew exist. Google’s employees have their own blog of search challenges, it’s a very good place to improve your search techniques.

Being an online marketer you’re probably already acquainted with Analytics. However, it’s never enough to say how important it is to track the results of your (or your client’s) website traffic and its origins.

The graph views are pretty simple to comprehend, even for those less experienced, and they allow for a better planning based on past actions (which actions caused traffic to increase, which didn’t, etc.).

Google Alerts is an awesome tool to track online mentions of your brand’s name. Largely underestimated, as said for Google’s search engines, if you can take the best out of Alerts, you can easily track who’s talking about you and who’s talking about your competition online.

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Written by
Isabelle Salemme, Head of Customer Support & Education @Pipefy. She uses her extensive Pipefy knowledge to write informative pieces teaching users to make the best of Pipefy. Besides being in charge of product knowledge, she's an avid reader, a coffee lover and a professional photographer.