Even when you make a persuasive sales presentation, it may take weeks or months of follow-up before you get a decision. That’s why your objective must be to burn memorable examples and key points into the prospective customer’s mind. You don’t do that by being...

Regardless of the size of your business, brand identity is one of its most valuable assets. If your business doesn’t stand out from the competition with its products, services, or customer experience, don’t expect it to survive very long. Your brand identity can...

Baseball was my sport when I was a kid. I played second base. In fact, the Cleveland Indians scouted me. I’ll never forget the scout, a guy named Joe. Joe had to be 60, if he was a day. He wore a tattered ball cap that he should have retired years earlier. Suspenders...

To win in the marketplace you must first win in the workplace – Douglas R. Conant, former Fortune 500 CEO No matter what the economy, engaging your employees is key to energizing a high-performing workforce. An engaged employee is not simply a happy one. At a good...

Great customer service! Whether true or not, there’s not a business that doesn’t boast it. In fact, when I perform a business analysis of a client’s operations, I usually always hear “We’ve got great customer service.” Or, if I ask a business owner in a casual...