Tag Archives: copywriting

There’s no better feeling than nailing your company logo and designing a sleek, stunning website. But have you given any thought to your writing style? What you say is just as important as how you say it, which is why it’s crucial for real estate agents, especially those just getting started, to pinpoint their unique […]

Writing is hard. Even passionate writers will tell you that writing is not an easy task. So I totally understand when I hear real estate agents complaining–er, commenting–on the fact that they don’t enjoy having to write. And there’s a surprising amount of writing that comes with being a real estate agent: writing listings, composing area […]

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.

Let’s face it. We’ve all seen it before. A well-designed book cover at Barnes and Noble catches our eye from across the room. A newspaper headline beckons you to grab it. A website glamours us like an experienced vampire. So what do you do? The same thing we all do. We start reading. Mission “Grab […]

Recently Brad and I completed our North Carolina post licensing classes to become full real estate brokers. Having been a licensed real estate “agent” in NC since 1985, I feel it’s important to be able to relate to our Dakno clients. Having closed many Raleigh real estate transactions, it’s nice to say “we’ve walked a […]

So what’s the next step after designing, developing and launching your real estate website? It’s all about content building. Obviously you want people to see your website (organic traffic) – the key is to build a portal to get home buyers and sellers to your site and then show so much value that they come […]

The genesis of this post came as a result of an email I recently sent to Dakno client and Iowa City real estate agent Toni Rubin. Do you find yourself recycling emails as post? You should! That’s how blogging works. Many of the best post you will ever write have already been written! They are […]

Occasionally, I like to take a glance at our Dakno client’s new real estate websites just to see how they are coming along. It’s exciting to see our clients creating unlimited web pages with their Agent Backdoor site editor, uploading neighborhood pages and adding high-value content to their sites. I have decided to offer a […]