Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.

19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing

7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella) Tweet This Stat!

8) 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber) Tweet This Stat!

9) 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber) Tweet This Stat!

11) Pinterest drives sales directly from its website -- of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet This Stat!

12) 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen) Tweet This Stat!

17) 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos) Tweet This Stat!

18) Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala) Tweet This Stat!

Have you had success using visual content? Share the ways you're integrating visual content into your marketing strategy in the comments! For more visual marketing insights, check out our full collection of content marketing statistics.

Yes, the photo is good but I love how you have made each of the 19 statistics so easily tweetable. I retweeted one and it really communicated an interesting fact instead of just a scintillating headline.

Roni

This article offers a variety of interesting stats showing the importance of visual content. I enjoyed reading it and recommend it to anyone interested in marketing.

Marci Robins

Is anybody else having problems downloading the Pinterest Ebook?

I can not get it to download successfully. Help!!

Pamela Vaughan

Hi Marci: What problem are you running into. Check this out and let us know if you're still having problems (http://www.hubspot.com/ebooks/instructions-to-downloading-hubspot-ebooks/). Happy to help! - Pamela | HubSpot Blog Manager

Pamela Vaughan

Hi Marci: What problem are you running into? Check this out and let us know if you're still having trouble (http://www.hubspot.com/ebooks/instructions-to-downloading-hubspot-ebooks/). Happy to help! - Pamela | HubSpot Blog Manager

Very interesting and nice article. information are worth to read and learning a lot from it.Every inbound marketers should read this and develop a killer strategy how they attract more traffic and generate leads.

Being for 16 years in this online advertising industry, www.rage-india.com happens to drive majority of its traffic through Facebook and Pinterest. These stats will be more helpful for further marketing initiatives for our clients across the globe as well. Thank you for compiling this fantastic post Amanda.

The only reason why we're so glued to text is that search engines are essentially text-based. Once they figure out how to include visual information into algos, visual content might triple or quadruple in importance. And not just in social media, but in SEM and SEO too.

I 100% agree with this post. Great information, I really enjoyed reading it. I work as part of a marketing firm and there is often disagreement when discussing including images. I think it is a necessity to include visual images

Great article. Love the engagement functions you built in with each section having the ability to tweet. Most people are visual so I agree with your assessment. People have also gotten lazy - they only want to read headlines or 140 characters. Imagery, Infographics and such, make it easier to engage.