“I've had a lot of people ask what Omaha means,” Manning said. “It's a run play, but it could be a pass play or a play-action pass depending on a couple things — the wind, which way we're going, quarter and the jerseys that we're wearing. It varies, really, play to play, so there's your answer to that.”

All in all, Manning yelled Omaha a total of 44 times in Sunday’s win over the San Diego Chargers. What meaning the word truly has remains known only by the Broncos. But the city of Omaha, Neb., is eating this up.