A post shared by Lix North (@thelixlife) on Jul 5, 2014 at 10:15pm PDT

While definitely not a color that old school Profile frames were available in, it still tugs the nostalgia chord all the same — given its wide use in cars, guitars and ton of other stuff back in the day. (E.g., GM’s use of the color on the 1956 Buick.)

Having a bike stolen can feel like a sucker punch to the gut. Your prized possession…gone. In many cases, never to be seen again.

Since your bike is the link to doing what you love, hearing a story about someone having a bike stolen seems to prompt a visceral response when you hear it. I know it does for me.

Just imagine how you’d feel in this situation:

It’s 4 o’clock and time to meet my buddy Matt for a Monday street session…except my bike is no longer on my rack. At first I thought it was a joke – I scour the shop to make sure it’s not hiding behind any of the shelves, stuffed in the machine shop, or behind the trailer. Nothing. I realize my bike was stolen right off my rack, 10 feet away from my desk. I was separated from my car by a bay door.