"Decades ago, no one really knew who we were or how valuable we were. But today, our stature has been dramatically increased, thanks to our role in helping to keep people healthy and industries moving ahead," Schaffer added.

As for the professional cleaning industry specifically, Schaffer believes there are a few key trends that surfaced in 2010, the release noted.

According to the release, these trends included green cleaning merging with sustainability and reducing the amount of water used in cleaning.