Dairy firm Kwality has roped in Bollywood actor Akshay Kumar as brand ambassador for its entire range of products for a period of two years.

Akshay Kumar is today the fittest Bollywood actor and therefore fits perfectly as the brand ambassador of the company, Kwality said in a filing to the BSE today, reported PTI.

The company is on a high growth trajectory and undergoing a major strategic transformation. We have robust plans for the consumer market and this association will help us draw a lot of strength from his reputation and will bring a direct connect with our target audience," Kwality Managing Director Sanjay Dhingra said.

Kwality has six milk processing units in Uttar Pradesh, Haryana and Rajasthan.

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