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Get the most out of your tournament..

Golf tournaments are great opportunity to promote your brand and network with key customers, community leaders and prospects. Whether you are hosting the golf tournament or participating as a sponsor, thoughtful planning can ensure you get great value out of your efforts while providing a fantastic experience for your participants.

Keep your goal in sight.

What is your primary and secondary goal in hosting your golf outing? Never lose sight of the value you will deliver to entice participants out of their office or market for the day.

Fundraising? Be certain your costs stay under control to deliver your goal.

Networking among participants? Be sure the day is designed to encourage interaction among participants.

Employee or customer rewards? Make sure the experience is a great one.

How will your event be structured?

Is your event fully sponsored or hosted by a company?

Will attendees be asked to pay to participate?

Will there be sponsorship opportunities? If yes, what and who will you target to attract sponsors?

When should you start planning?

If you host an annual golf tournament, planning next years tournament starts the day after your annual event. But if you are planning a first time or a one-time event, planning should start no less than six months in advance.

Milestones:

Six Months in Advance:

Secure the golf course and choose menus

Determine tournament format and tee prizes

Create guest list and send Save the Date invites

Secure sponsors

Three Months in Advance:

Order branded gifts, prizes and giveaways

Order banners, hold signs and other graphic materials

Secure a photographer

Send invitations

One Month in Advance:

Review start time and arrangements with the golf course

Check status on any items you have on order and confirm delivery times

Send email/mail reminder of event and confirmations to those who have signed up

Schedule final review with golf course

Two Weeks in Advance:

Review your checklist

Finalize guest list

Call golf course with final head count

One Week in Advance:

Ensure prizes, gifts and giveaways have been received

Send your team list to the golf course

Day Prior:

Review pairings list and spelling of names with golf course

Alert golf course of any last minute changes

Review final numbers

Featured Products

Branding Opportunities

Giveaways

There are different ways to approach prizes and giveaways. You can provide many smaller touches that help your brand or your sponsors brands connect beyond the event, or you can offer fewer but but more valuable prizes that are guaranteed to gain attention at the event and that have longer staying power with the winners.

Shirts (Hint: For guest shirts, choose a color and quality that your invitees are likely to wear after the event. For staff shirts, choose a bright or branded color that is easily identifiable by your guests.)