(a) In most cases, secondary data sources don’t satisfy the company’s research needs. Frequently primary data is required. What approaches are accessible to a marketing manager in gathering primary data?

(b) Elaborate on the marketing information system.

problem 2:

(a) What do you understand by the term market?

(b) What is meant by the term marketing environment?

(c) Describe in brief the followings:

(i) Micro environmental factors

(ii) PESTLE factors.

problem 3:

(a) Describe and discuss the consumer decision process.

(b) In what ways does organisational buyer behaviour distinct from consumer buyer behaviour?

problem 4:

a) describe and discuss the following terms:

(i) Marketing Ethics

(ii) Green Marketing, illustrating your answer with exs

b) Discuss and describe the benefits of E-Marketing as a marketing tool strategy.

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