/ Sterling Ropes- As good as the adverts make out?

As in title. Are these ropes really as amazing as the adverts make out or have they just given famous climbers free ropes then asked for a statement, to which the climber has obviously replied with a positive statement( who doesn't love free ropes?)?

In reply to ilovetoclimb: A friend bought one out climbing in spain recently, it stood out with its unique patterning and was really nice to climb/belay with. Seemed a really nice rope but I can't comment on the longevity.