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J.C. Penney reports another massive loss in 4Q

FILE - In this Friday, Nov. 23, 2012, file photo, a shopper drags her purchases past a line of customers waiting to pay at a J.C. Penney store, in Las Vegas. The mid-priced department store chain on Wednesday, Feb. 26. 2013. reported a much larger-than-expected loss in the fiscal fourth quarter and a nearly 30 percent plunge in revenue in the latest sign that shoppers aren't happy with the changes it's made in the past year. Photo by THE ASSOCIATED PRESS