PBH Unveils New Fruits & Veggies—More Matter Website

Produce for Better Health Foundation’s consumer website, MoreMatters.org, has a new look, new functionality, added enhancements and enriched navigation to make it easier for site visitors to find the fruit and vegetable information they need.

Direct links to the most visited—and favorite—areas of the site are now featured on the home page: What’s In Season?; Fruit & Veggie Database; Quick Recipes; and Menu of the Week.

New enhancements and functionality to the site include:

A personal recipe box where registered visitors can save and share their favorite recipes.

The ability to search the content of the site or the recipe database, which features over 1,000 recipes, from every page on the website.

Enhanced social media and commenting integration to allow content to be easily shared.

An easier feedback mechanism for site visitors to share their comments and suggestions with us.

A popular features section on the home page with direct links to make navigation quick and easy.

Additional information on the Fruits & Veggies—More Matters national health campaign and on Produce for Better Health Foundation.

“I am thrilled to share the news about the new look, enhancements and functionality of our consumer website with our community of supporters,“ says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “Our internal team, led by Sandra Ely our Director of Interactive Communications & Marketing, have worked diligently over the last several months on the site and the result is an eye-catching website that delivers a wealth of information, tips, and ideas on how everyone can make half their plate fruit and vegetables.”

The morematters.org site is part of PBH’s integrated communications to consumers, members of the fruit and vegetable industry, public health professionals and other audience groups. Information from the website is shared often on the Fruits & Veggies-More Matters Facebook page and on Twitter. This information includes topics that consumers are looking for such as the About the Buzz (articles on the latest fruit and vegetable news and research), recipes, selection and storage tips, pictures of healthy meals that follow the MyPlate nutrition guideline and articles written by Supermarket Registered Dietitians.