This course is all about being able to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.

This course is broken up into three (3) sections. They are:

Implement Marketing Strategies

Monitor Marketing Strategies

Evaluate and Improve Marketing Performance

At the conclusion of this course, you will be asked to complete an assessment. The information contained in this resource will assist you to complete this task.

COURSE CONTENTImplement Marketing Strategies and Tactics

Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities

Identify and brief marketing and non-marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities

Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements

Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives

Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan

Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix

Change business practices in line with changing customer requirements to maintain business relevance and viability

Document recommendations for improvements in accordance with organisational requirements

Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

Assessment - ‘True’ or ‘False’ Quiz.

TERMS AND CONDITIONS

Course material will be accessible only for 6 months from payment date. Extensions will be granted only in the case where WEA Sydney’s website is not accessible due to maintenance or other technical issues.

Once your enrolment has been processed you will be issued with a password within 48 hours sent to the email you provided. This will provide 24 hour access to on-line course material, test and other resources. This will be sent to the email address you have provided.

No qualifications or special knowledge of a subject is required unless specified.

A certificate is issued automatically once the course test is completed with a 90% success rate.

REFUND POLICY

Once you log into the course, no refunds will be issued.

Refunds/Deferral (into a different course) are processed only within 29 days after the issue of the log-in and only in cases when the log-in was NEVER used.

Please note WEA Sydney’s e-Learning Program operates under a different Refund Policy than the in-house WEA Program.