Kendrick Lamar's "DAMN." To Feature Zacari

As the DAMN. release date approaches, the album Itunes page has revealed another feature - Zacari. The artist will be appearing on the tenth track "Love." The LA rapper took to Twitter to thank Kendrick for the feature, praising the album as "legendary."

This whole process raises a question of just how many features DAMN. will have. The sudden reveal of Zacari's presence is an odd move, especially considering the album has presumably been done for a minute now. Perhaps new features will continue to be unveiled as the pre-DAMN era comes to an end. Either way, the marketing has been genius, with album contributors using straight-up word of mouth to build hype.