Japanese corporations are notoriously secretive – John Nathan is the first person to be granted access to the principals at Sony for this brilliant and unique account of a hitherto closed world.

In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the twentieth century. John Nathan tells the extraordinary story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world.

One of Sony’s greatest early achievements was the Trinitron colour television – by 1998 180 million had been sold world wide. Over the years Sony took recording into the digital age with the compact disc, transformed the way music is listened to with the Walkman, and redrew the computer games market with the Playstation, among many other successes.

Sony matched its revolutionary technology with revolutionary methods of marketing – it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western. In relating the history of this clash John Nathan has also written a cultural history of Japan in the last fifty years.

The disastrous purchase of Columbia Pictures took Sony into a world for which it was utterly unprepared, exacerbated by the cultural clash. This is the fullest analysis yet of this dramatic period, put together despite Sony’s policy of silence about many of the details.

John Nathan is the author of a biography of Mishima and translator of Oe and Mishima. He spent 1996 writing and directing a film about Sony and developed a candid relationship with Sony’s current chairman and his successor.

Dalla quarta di copertina:

THE EXTRAORDINARY STORY BEHIND THE PEOPLE AND THE PRODUCTS

Formed in the wastelands of post-war Tokyo, Sony developed from an intimate family business into one of the greatest corporations of the twentieth century.

Based on an ideal of innovation, one of its greatest triumphs was the Trinitron colour television system. Over the years Sony maintained this ideal, taking recording into the digital age with the compact disc, transforming the way is listened to with the Walkman, and redefining computer games with the Playstation, among many other achievements. Visionary ideas are also risky – ventures such as Betamax and Discovision proved to be costly failures.

Sony matched its revolutionary technology with revolutionary methods of marketing – it was one of the first corporations to embrace globalization. So began a dramatic clash between two opposed views of reality, one rooted in Japanese native tradition and the other irreconcilably western. This is not unique to Sony – it is the definitive challenge of Japan's coming of age in the twentieth century.

The disastrous purchase of Colombia Pictures took Sony into a world for which it was unprepared, exacerbated by the cultural clash. This is the fullest analysis yet of this dramatic period, put together despite Sony's policy of silence about many of the details.

Japanese corporations are some of the most secretive business organizations in the world, and John Nathan is the first person to be granted access to the principals at Sony for this unique account of a hitherto closed world.