In-house copywriter at Harrods

I enjoyed the buzz and glamour of being a copywriter for Harrods for three years. Behind the scenes in their Knightsbridge store, this in-house creative agency brought text and visuals together on projects of all sizes.

To say this role was exciting is an understatement. Whether crafting text dripping with superlatives to launch a new product or promotion to the store for brochures and CRM mailouts, interviewing staff for the latest issue of the store’s quarterly staff magazine or creating concepts and text for staff engagement materials, no two days were the same.

At Harrods, I crafted the skill of being able to write about anything and to sound like an expert on the subject as I did so. Whether introducing a fine wine or the freshest pick of Assam teas; demonstrating the enriching powers of the Beauty Halls’ latest discovery or the swish and sway of that little black dress; or enthusing Sales Associates about this year’s sale or selling initiative everything was written to engage, inform and keep the brand alive.

At Harrods, you had to think on your feet, respond to the shortest of deadlines and live the brand. Values I still bring to every project I work on in my freelance work.