LUND UNIVERSITY LIBRARIES

Gårdshubben

My master’s thesis project is an exploration of how
a new distributon model could be implemented in a
swedish local food chain in order to make local food
accessible and attractive to a larger group of people.

The interest in local food is increasing rapidly in Sweden.
Farmers are turning directly to consumers for
increased profit and less pressure from the industry.
At the same time consumers are looking to buy food
directly from local farmers in an effort to feel secure
that the food they consume is high quality and produced
using organic farming methods. With the development
of the internet and e-commerce a myriad of
new initiatives have appeared to facilitate the trade of
local food in a way that’s fair for farmers and... (More)

My master’s thesis project is an exploration of how
a new distributon model could be implemented in a
swedish local food chain in order to make local food
accessible and attractive to a larger group of people.

The interest in local food is increasing rapidly in Sweden.
Farmers are turning directly to consumers for
increased profit and less pressure from the industry.
At the same time consumers are looking to buy food
directly from local farmers in an effort to feel secure
that the food they consume is high quality and produced
using organic farming methods. With the development
of the internet and e-commerce a myriad of
new initiatives have appeared to facilitate the trade of
local food in a way that’s fair for farmers and consumers
alike. However the local food chains are still not
adapted to work on the big scale it would take to meet
the demand from from Swedish city dwellers.

The thesis focuses on a user-centered design process,
examining the needs and desires of farmers
and consumers part of local food chains. Interviews
and observations have been conducted of farmers
and consumers participating in local food chains. The
project has also been approached from a system
level why a several areas of design such as product-,
service- and business design were touched upon.

The identified design opportunity/direction for the development
of future local food chains is the adaptation
of an emerging distribution model used by supermarket
chains called “click & collect”, in order to make
more efficient use of resources while keeping the
fairness seen in small local food chains. The result
is concept exploring how such a distribution model
would look like in a local food chain context.

Gårdshubben (The farm hub) a service that enables
consumers in Swedish cities to pre-order food online
directly from local farmers. The food is later delivered
by the farmers themselves to refrigerated lockers
located in clusters on public places around the city.
Consumers are then notified and free to pick it up
their convenience. (Less)

@misc{8872029,
abstract = {My master’s thesis project is an exploration of how
a new distributon model could be implemented in a
swedish local food chain in order to make local food
accessible and attractive to a larger group of people.
The interest in local food is increasing rapidly in Sweden.
Farmers are turning directly to consumers for
increased profit and less pressure from the industry.
At the same time consumers are looking to buy food
directly from local farmers in an effort to feel secure
that the food they consume is high quality and produced
using organic farming methods. With the development
of the internet and e-commerce a myriad of
new initiatives have appeared to facilitate the trade of
local food in a way that’s fair for farmers and consumers
alike. However the local food chains are still not
adapted to work on the big scale it would take to meet
the demand from from Swedish city dwellers.
The thesis focuses on a user-centered design process,
examining the needs and desires of farmers
and consumers part of local food chains. Interviews
and observations have been conducted of farmers
and consumers participating in local food chains. The
project has also been approached from a system
level why a several areas of design such as product-,
service- and business design were touched upon.
The identified design opportunity/direction for the development
of future local food chains is the adaptation
of an emerging distribution model used by supermarket
chains called “click & collect”, in order to make
more efficient use of resources while keeping the
fairness seen in small local food chains. The result
is concept exploring how such a distribution model
would look like in a local food chain context.
Gårdshubben (The farm hub) a service that enables
consumers in Swedish cities to pre-order food online
directly from local farmers. The food is later delivered
by the farmers themselves to refrigerated lockers
located in clusters on public places around the city.
Consumers are then notified and free to pick it up
their convenience.},
author = {Hagberg, Linus},
language = {eng},
note = {Student Paper},
series = {Diploma work},
title = {Gårdshubben},
year = {2016},
}