EU Upholds Ruling That Trademarks In Search Ads Do Not Infringe

EU Court Rules on Ad Keywords from the Wall Street Journal reports the the highest court in Europe upheld and confirmed a decision by a previous court that bidding on trademarked keywords in search engines does not infringe on European trademark law.

This specific case was between Portakabin, a cabin maker and a competitor, Primakabin. Primakabin was using Portakabin to bid on ads on Google and other search engines. The court ruled that Primakabin was not in violation of European trademark law for bidding on a trademarked name.