How Amazon Music blows out Spotify with the Unlimited challenge

Amazon has rolled out Amazon Music, a streaming service with millions of songs, which the company tagged as "Unlimited", but with a rather complicated pricing structure.

While owners of Amazon's gadget, Echo can tune in to Music Unlimited at a far lower price; the rumored $5 subscription for Echo users is obviously incorrect, as Amazon is giving out an even bigger deal.

With Amazon Tap, Echo, and Echo Dot owners, subscription starts from a mere $4 per month, as against the regular service’s $10 standard price.

Albeit, the $4 price tag only works with a single Echo, Echo Dot, or Amazon Tap, so if you wish for Amazon Music Unlimited on more than one device, you’ll need to pay a standard subscription instead.

The voice controlled smart speaker, Amazon Echo lets you speak out commands like “Alexa, play Green Day’s new song,” or “Van Halen from the 1970s” to get the party started hands-free.

And the company has overhauled its app (Amazon Music) for iOS, Android, and the web to support Music Unlimited.

The steep price slash and voice controls available for Echo is perhaps Amazon’s bait to use Music Unlimited to entice users even more deeply into it’s bevy of services, and to topple the likes of Spotify.