Silver Case and Stainless Steel Band | CITIZEN ECO DRIVE

One of the latest milestones is Citizen Eco-Drive system. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products. Each year hundreds of millions of watches are left in drawers at home because the batteries stop working and aren’t replaced. Eco-Drive timepieces break that cycle and deliver an outstanding range of benefits for today’s consumer.