LONDON, UK -- Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to create an impressive 1,160.4m² 3D street art which was unveiled at London's West India Quays, Canary Wharf - setting the new world record for the Largest 3D painting, according to World Record Academy (www.worldrecordacademy.com).

The Guinness world record for the largest LED 3D TV is built by EKTA and provided by Videoforce for Viasat Sweden's 3D event in Gothenburg, Sweden. It measures 7.11 m (23 ft 3.92 in) diagonally and the display area is 6.192 m (20 ft 3.78 in) x 3.483 m (11 ft 5.13 in).

Guinness World Records also recognized the world record for the largest stereoscopic 3-D film screen measured 29.78 m x 12.33 m (98 ft x 40 ft) and was unveiled at the French première of Harry Potter and the Deathly Hallows – Part 2 at the Palais Omnisports de Paris-Bercy, in Paris, France.

Deep crevasses, cliff overhangs and plunging waterfalls made up this 12,490.441 square feet work of art, setting the World Record for both the largest and longest 3D painting.

Speaking of his record Joe said: "I am absolutely over the moon to have broken not one but two World Records for the longest and largest anamorphic painting! "

As a London based artist it is really special to create this artwork in the heart of the city and also to be able to bring the world records for 3D art back home to Britain where 3D art first started."

Reebok and CrossFit announced their partnership earlier this year and aim to change the way people around the world perceive, define and experience fitness.

"Everyone knows that fitness is important, but it's not something that people do because they want to do it," said Chris Froio, Reebok's Global Head of Fitness.

"Our partnership with CrossFit is not just about creating cutting-edge fitness footwear and apparel, or sponsoring fitness competitions – we have partnered with CrossFit because it is an extremely effective fitness programme and a unique fitness experience that creates a fun, social community. The combination of delivering results while keeping people coming back for more is a life-changing fitness experience that you can't put a price on".