2019: A New Look For Team Dimension Data

On:01/01/2019

Team Dimension
Data for Qhubeka is delighted to reveal our new on-bike kit for 2019.

The
cutting-edge design by our new partner Assos of Switzerland recently wowed our
riders and staff when it was first revealed to them in mid-November. It will
carry the logos of a number of key partners alongside that of title sponsor:
Dimension Data.

The iconic Qhubeka
hand will take up a striking position on the back of the jersey, reaching upwards.
This is a key signifier of what the charity stands for in providing a “hand up”
to the beneficiaries.

We are also
delighted to share with you the redesign of our website where you’ll be able to
find more information about our riders and staff, as well as our fantastic
partners – www.africasteam.com.

“As a team we
are incredibly excited about 2019 and a new fresh look is a fantastic way to
see in the new year. When we first saw the early sets of kit designs from ASSOS
at our team camp in Cape Town in November, we were all incredibly excited. So
to be able to now present our kit is a proud moment,” said Team Principal
Douglas Ryder.

“During the
course of 2018 the Qhubeka hand became an iconic piece of our digital offering
by way of our race posters and was hugely well received as fans sought it out.
Its strategic placement on our new kit is really significant and speaks to the
core essence of what drives our team, as we look to continue to change lives
through bicycles.

“The new kit along with our new-look website are core pillars in the branding of the team and I’d like to extend a huge thanks to everyone who spent so much time in getting us off to the perfect start.”