Julian Myers goes On the Record…Online, with host Eric Schwartzman, to share what he has learned throughout his career about the field of entertainment PR, managing client expectations and the role of PR practitioners play in developing a story.

Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching "Entertainment Public Relations" at UCLA Extension and his 16th year teaching at Loyola Marymount. The long time public relations veteran also helped originate the USC Cinema and Television Society. Myers has served on the Academy of Motion Picture Arts and Sciences Public Relations Coordinating Committee for about 25 years, and helped put on the Oscars, working on the red carpet and with media backstage, for 30 years. Currently, he is focusing his efforts on spreading AmigoDay -- a day to greet anyone, anywhere, on any month's first Sunday -- around the world.

SHOW NOTES:

05:41 - Julian Myers reveals what parts of his life have kept him going for so long in the field of public relations, and what his future goals are.

07:57 - Myers describes how people can help further the cause of AmigoDay.

09:24 - Myers talks about his future and the future of entertainment PR and what his biggest problems are.

11:21 - Myers discusses some of the most humorous experiences he has had in the field of public relations throughout the years.

14:56 - Myers relates the first time he met Marilyn Monroe, the origins of her name, and who helped guide her career.

16:40 - Myers gives his opinion on paparazzi and how important he believes they are.

18:23 - Myers reveals why celebrity scandals are so much more prevalent today than in years past.

20:00 - Myers on how to handle dealing with a celebrity or any type of client with unreasonable expectations and the dangers of promising results.

22:46 - Myers explains why he disagrees with the notion that a publicist should never be the story, and should be behind the scenes.

25:07 - Myer talks about the wonderful relationships he has had with his celebrity clients over the years.