Strategies
a. Enhance the public image of TMA-member physicians.
b. Promote awareness of public health initiatives that improve the health of Texans.
c. Reinforce the physician's role as the leader of the health care team.
d. Advance physician professionalism.

Goal: One Voice: Enhance the powerful, effective, and unified voice of Texas medicine

Strategies
a. Increase membership and member involvement to ensure the ongoing financial health of the association.
b. Promote the effective voice of Texas medicine.
c. Demonstrate a unified voice by strengthening relationships and strategic alliances