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Overnight the search giant announced a suite of features to make shopping easier than ever once a product is discovered via its search results. Mobile conversions have lagged desktop primarily because of poor mobile navigation and conversion experiences. This has resulted…

The new Adwords Enhanced Campaigns interface is being introduced to agencies over the next week with training webinars lined up from this Friday. Search meetings all week have been dominated by speculation over what the changes would mean. While all will presumably…

If you follow Formula One racing you will know that Red Bull are suddenly the team to beat in 2011, staying ahead of established teams like Ferrari that have ex-champion drivers in their ranks. Much of their new found competitiveness is down to them…

Google has launched the Instant Preview feature for its paid search Adwords program worldwide. Instant Previews provides a graphic overview of a search result and highlights the most relevant sections. An icon appears besides the ads allowing users to preview the landing page…

I was using my day off this morning to plan for the upcoming Easter long weekend in April. As I wrote in a previous post I am quite bullish on mobile search. So I started a new generic Google search on…