I read it, and then, BAM, 2 seconds later, I chuckle.
It seems to mimic the mechanism of a joke, where there text takes you through a typical scenario, and then the catch-phrase emerges in an 'Aha, I got you' fashion, and thus causing us to burst into laughter, concealing our humble sense of anticipation.
Of course your mental state and intelligence does play a role, too.

Types could include: sudoku, crossword, riddles, logic puzzles, logic grid problems, lateral/divergent thinking puzzles, mathematical, anagrams, frame games (rebus), matchstick puzzles, etc
What kind of puzzles do you most enjoy, and why?
What are the most cognitively demanding types of puzzles for you?

There were 100 people present at a baseball-card show:
59 were men
72 were football- and baseball-card collectors
81 were college graduates
89 were right-handed
What is the least number of men who were both football- and baseball-car collectors and right-handed college graduates?
Show your reasoning