Advertising and Public Relations have been major forces in the shaping of the modern world. They are both two sides of the same coin, one clearly visible, the other only partially so. These two professions often share the ...

Purpose of the study
The previous researches are being conducted to study the impact of the online marketing over the consumer behavior have failed to provide a concrete result. The previous researches are mostly related ...

This dissertation begins with the study of the actual customer's behaviours toward advertising. The purpose of the research is to seek how the customers react toward ads using the threat appeal. In a first phase of her ...

The main objective of this paper could be stated as to investigate the impact that shock advertisement brings to students while using culture as an influential factor. It can be said that this academic paper has three main ...

‘Brands are claiming, over-claiming and laddering themselves into a morass of sameness, disbelief and confusion, but moreover a sea of distrust and this is a worrying place to be’ (Listone, 2005). This study begins with ...

This study investigated the emotional responses to brand advertising, whilst looking at its effects of self-esteem, narcissism and gender stereotypes, between a sample size of 98, 26 individuals were “male”, 70 were “female” ...

Children and adolescents are now the target of intense and specialized food marketing
and advertising efforts. Food marketers are interested in youth as consumers because of
their spending power, their purchasing influence, ...

Purpose of this paper: The aim of this research was answering the research question: what are the influences of Chinese culture on advertising strategies of French cosmetic brands in Chinese magazines? The researcher had ...

Advertising effectiveness has received attention from academic researchers in the neuromarketing field. However, the emerging character of the discipline implicates that research has been limited and many key areas remain ...

This dissertation illustrates why some footwear sales companies in Ireland are resistant to using social networking advertising while some companies in the same industry are using this medium extensively to advertise their ...

In this study we employed an experimental in between design to investigate the effects of media
exposure on participant levels of self-esteem, body dissatisfaction, trait and state self objectification.
To collect ...

This cross sectional study examined whether the sport sponsorship of local disabled athletes could somehow help companies to reach their business goals and improve their results, thanks to the influence this sponsorship ...

Sponsorship is a fast growing form of marketing, especially with large multinational companies sponsoring sporting events. In view of the above fact, it is impossible to identify any major event that is not sponsored some ...

“Attitude is one of the most essential issues in advertising effectiveness”
(Saadeghvaziri, Dehdashti and Askarabad 2013).
Advertising is constantly evolving and at an unprecedented rate. An advertisers’ main objective
in ...

“Games are now an important form of family entertainment. More and more adults play video games with their children and teens are even playing games with their parents. Advertisers will soon realize they can reach the whole ...

When looking toward the future prospects of the African American demographic some key factors indicate a fertile economic opportunity for corporations. Their $1.03 trillion growing buying power is a target to definitely ...