Trends in the handset industrySmartphones are shifting value from hardware to software Emerging markets are the growth engines of the industry The rise of low-cost manufacturers is changing the industry’s dynamics Device convergence facilitated by emerging technologies Companies reduce outsourcing operations to cut costs

Growth strategiesPlaying catch-up in smartphones by betting on Android OS and new models Revamping mobile handset business to offset declining market share and profits Co-partnering with US carriers to strengthen market presence Outsourcing production to circumvent subsidies Focusing on emerging technologies to drive growth...

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...﻿Top10Mobile Trends for 2013
1. Brands Will Care Even More About Reviews. Before any actual purchase, about46% of consumers research on the product or service first – via their mobile. This is crucial because mobile is present all the way to the point of purchase (present from discovery to purchase).
2. More Brands on Mobile. The increasing penetration of mobile in virtually every society is a marketer’s dream come true: access to more people, longer. 2/3 of Filipinos sleep with their phones, and over a quarter check their phones over dinner. This means unprecedented access to mobile users, if brands and companies can capitalize on this fact. This trend is probably the same all around the world as well.
3. From Web-based to Mobile-friendly. With about 75% of companies lacking in a mobile-based strategy, getting on it now grants you and your business crucial first-mover advantage. Make your blog or website mobile-adaptive; develop and invest on more mobile advertising. Hit hard while competition is low and you could be leaving everyone else behind.
4. Expect Super-Targeted Ads. The average person is exposed to several thousand ads a day. Let that sink in for a second. How many do you remember? We share a LOT of data via mobile; mobile-accessed social networking accounts,...

...classical follow the basic assumption that
1.economy is in ful employment....
2. the wages and prices are very flexible
3. there is no need of fiscal or monitary policy
4. the invisible hand make the economy self correctable
5. so the Aggregate supply curve is Vertical according to classicals so any rise inaggregate demand will increase prices not production
Keynesian follow the basic assumptions that
1. economy may not be in full employment in short run
2. wage are rigid and prices are sticky (menu cost etc)
3. fiscal as well as monitory policy my be needed to correct the disequilibrium or improve the efficiency of economy
4. aggregate supply is upward sloping in the short run so a rise in aggregate demand may rise the production as well
Differences Between Classical &amp; Keynesian Economics
by Osmond Vitez, Demand Media
Economics is the quantitative and qualitative study on the allocation, distribution and production of economic resources. Economics often studies the monetary policy of a government and other information using mathematical or statistical calculations. Qualitative analysis is made by making judgments and inferences from fiscal information. Two economic schools of thought are classical and Keynesian. Each school takes a different approach to the economic study of monetary policy, consumer behavior and government spending. A few basic distinctions separate these two schools.
Basic Theory
Classical economic theory is rooted in the...

...I. Executive Summary
The local mobilehandset industry is growing in the Philippines that especially cater to the Filipino culture. Investing in this industry is serious business and requires a lot of knowledge before starting. This industry analysis provides any investor the information needed if he pursues to enter the local mobilehandset market. Having no awareness and simply plunging with the investment without planning will lead to an early crisis for new entrants.
Any businessman knows that one of the main points for establishing a new business is to earn a profit but it will not happen if there is inaccuracy in the part of the investor. The big problems with this industry is that there are already many competitors and the investor might think of investing his money somewhere else due to fear of losing it. The solution to this is to know the advantages and disadvantages of every aspect in the industry to gain competitive advantage over the others and in turn make money.
The market for the mobilehandset industry in the Philippines can be classified into two: namely the shares of each brand or the shares affecting the brand. The first simply states the market share of each brand such as Apple and Samsung having their own cuts in the market. The second is what an investor should focus on because it shows not the market share of the brands but the market that makes up the brand....

...﻿Future of Mobile Marketing and Advertising in India
With the growth of Indian mobile market, the mobile internet advertising segment has also seen a significant augmentation. With an increase in the number of feature phone and smartphone users, there is an upsurge in the mobile internet usage by the consumers, especially from the Tier II & Tier III towns. With mobile devices being a primary digital access point for many consumers, the marketers now have a range of opportunities, particularly when it comes to reaching consumers who are traditionally difficult to reach.
India by the Numbers
• 130 million: that's the current estimate of mobile internet users in India
• 250 million: expected number of Indian mobile internet users by 2015
• 30% : ad inventory growth on the BuzzCity Network in India over the past year
• 861 million: total number of mobile phones in India (second highest in the world, behind China)
• 10% : the percentage of Indian mobile users who now have smartphones
It is expected that there will be more smartphones than humans around the world, and with consumers becoming constantly connected via mobile it has a great offering for marketers.
The following graph shows the rise in the number of ad impressions served, comparing India with Indonesia and the US:
As any...

...10 of the Greatest Marketing Innovations in the Past 10 Years
What we love about marketing is that it is a continually in a state of evolution. From email and mobile to the real-time web, to social acquisition and personalization capabilities, marketing technology innovates and improves.
Through all of this, the best marketing innovations find ways to improve an organizations ability to foster and develop relationships with customers and prospects. In celebrating Neolane’s 10 years of marketing technology innovation we wanted to take a look back at 10 of the greatest marketing innovations of the past decade, in an approximate order of significance.
1-to-1 Personalization
1-to-1 marketing (personalization) refers to marketing strategies applied directly to a specific consumer. With four main steps in the process (identify, differentiate, interact and customize), organizations like Amazon, Nike, and Dell all leverage one-to-one marketing campaigns in their overall marketing mix.
Today this may seem very basic, but 10 years ago this was a marketing breakthrough. Today marketers are still finding ways to innovate using 1-to-1 personalization.
Gamification
Beyond Angry Birds and Farmville, the concept of gamification refers to the use of game design techniques to solve problems and engage audiences. You are seeing this in some respects when you share this post in places...

...-------------------------------------------------
Benjamin Cabrera
Cabrera earned his degree in Medicine at the University of the Philippines in 1945. He then decided to continue his education at Tulane University in New Orleans, Louisiana, USA, where he garnered his Master's Degree in Public Health, major in Medical Parasitology and Public Health. He graduated in 1950.
Focusing on his major, Dr. Cabrera published more than a hundred scientific studies concerning medical parasitology and public health. He also developed innovations in drug treatments against diseases caused by mosquitoes and agricultural soil. In 1961, together with Lee M. Howard, he made the first field study of simian malaria in the Philippines, and found that malaria occurred in 8.6 percent of the animals tested. Although the study was very limited, the report suggested that the simian reservoir of malaria is probably of limited significance for the human population in the Philippines.
For his work on filariasis, Dr. Cabrera received the Philippine Legion of Honor, a Presidential Award in 1996. With the elucidation of the epidemiology and life cycles of filarial parasites, preventive measures in the form of drug treatment of human cases as well as measures against the mosquito vectors can be implemented. Dr. Cabrera also worked on the control of ascariasis. With the model he proposed, hazards produced by these soil-transmitted helminths can be reduced.Cabrera earned his degree in Medicine at the...

...Top10 of Malaysia takes a brief look at some top Malaysian companies on the back of trials and tribulations experienced on a global scale last year.
In 2011 many countries have been hit by challenges brought about by natural disasters, financial crises and political upheavals. Malaysia, as an emerging market, is expected to be still attractive to many investors, be they local or foreign. The start of 2012 has brought with it a myriad of new aspirations and resolve for companies in Malaysia.
Maybank remained the company with the highest market valuation on Bursa, standing at RM62 billion while CIMB, at the number 2 spot in December 2011 with a market valuation of RM55 billion then, went down to the 4th spot on the current list after shedding some RM4 billion in market value. It was upstaged by Sime Darby and Petronas whose market valuations stood at RM55 billion and RM53 billion respectively. Maxis and Genting too, stood above Axiata which retreated about RM2 billion in its market value. Petronas hopes to improve its bottom line where natural gas is concerned with the operation of its gas import terminal at Melaka which is scheduled to be in operation in August this year and the acceptance of its proposal for a gas pricing mechanism.
JCY International, a hard disk drive manufacturer, is again the top company in the technology sector with a market capitalisation of RM2.7...