As the printing industry starts to move from a reactive print centric one to a proactive value creation cross-media model, business owners are finding themselves with many profound challenges. Market forces created by the digital age are mandating that printers understand this is no longer “a buy it and they shall come world.” What helps grow a business is solving customer communication problems. New equipment is only one tool in the tool chest.

You Will Learn:

How to develop successful unique multi-channel business strategies

Methods to lock-in customers to a strong value oriented proposition

Defining the new ingredients to make customers want to do business with you

How to create a continuous annuity stream

Who Should Attend: Business Owners, C-level Executives, and Sales Leadership.