The Protean Trader Shopify eCommerce Website

John needed a new eCommerce Website that was easy to use, better positioned him as a trusted brand personality, and allowed him to sell his books easier. Here’s how we did it.

Who is John Netto?

John Netto is a cross-asset class trader and published author. He speaks four foreign languages and his latest book, The Global Macro Edge, reveals techniques used to identify and solve the largest problems facing investors, traders, and financial advisors.

Before and After

John’s old Website was not converting. It didn’t look professional and the user experience wasn’t intuitive. Additionally, John wanted to position himself better — creating a brand personality.

Another big issue with the old site is it wasn’t responsive, so viewing it on a mobile device or tablet presented challenges and issues.

Before

After

The new Website accomplishes both of John’s major objectives, is fully responsive, and has increased sales of his book.

I put a lot of pressure on the Hello Digital team to strike this balance and they totally crushed it. The team had the site live in less than 2 weeks and it looks beautiful. I am impressed with their speed, quality, and creativity. I’m 100% satisfied as their aesthetic skills and creativity elevated the persona of both me and my book. Now what’s that worth?John Netto, Author