As part of b2b partnerships' Commercial Development services, our current work for the The Tax Institute (TTI) focuses on redefining their external value proposition, driving forward the right commercial strategy and identifying diverse income-generating opportunities for the organisation.

The Tax Institute is Australia’s leading professional association and educator in tax providing the best resources, professional development and networks. With over 12,000 members, their mission is to educate and build expertise in tax and to raise the status of the tax profession. Australia’s tax system has evolved and become increasingly respected, dynamic and responsive, having contributed to shaping the changes that benefit TTI’s members and the taxpayer today.

The Tax Institute have a growing membership, including tax professionals from commerce and industry, academia, government and public practice throughout Australia. Their reach extends to over 40,000 Australian business leaders, tax professionals, government employees and students through the provision of specialist, practical and accurate tax content.

Our work with The Tax Institute is broken into several key stages, with initial focus on reviewing The Tax Institute’s long term strategic objectives and organisational business plan. From there, we are working closely with the team at TTI to identifying new opportunities, transform their membership strategy and most importantly, reinforce the role of TTI in a sector which is facing a period of rapid change and disruption.

We are embracing the independent and professional standing of TTI, with an aim of developing a sustainable third-party partnership proposition that is right for the The Tax Institute and enables them to meet their future goals and mission.

b2b partnerships believe that our clients represent value from a commercial, third party perspective and we are passionate about helping The Tax Institute to increase their reach, maximise their position and drive growth across the organisation.