Purrrfect Videos with Adobe Premiere Clip for Cat Day

If you've been wondering what Adobe Premiere Clip is all about, it turns out today is the purrfect day to give it a shot. In honor of National Cat Day, Adobe is celebrating with the one thing that unites all corners of the internet: cat videos.

Diva in front of the camera

Adobe Premiere Clip (known today as Purrrmiere Clip) was released earlier this month at Adobe MAX, along with a series of other mobile apps that tie into the desktop versions of Creative Cloud software. Premiere Clip allows an iPhone or iPad user to shoot, edit, effect and share a video all from their mobile device. With the help of their Creative Cloud account, they can also quickly open these projects in Premiere Pro CC and continue editing with the full toolset available there.

Adobe Premiere Clip

So for today, Adobe is encouraging you to get your paws on Premiere Clip and shoot your own cat video with the hashtag #MadeWithClip. Videos will be featured in the "Catmunity Feed" and @PremiereClip Twitter feed, so you can get nonstop feline entertainment all day long.

Proper National Cat Day Attire.

Even if you haven't shot much video before, this is the perfect/purrrfect time to give it a shot, because Premiere Clip is all about making the process of shooting and editing video less intimidating.

"With the release of Adobe Premiere Clip this month we really want to make video creation accessible to everyone. Premiere Clip is a simple and intuitive way to edit videos on mobile devices that look and sound incredible. We are celebrating National Cat Day as a way to encourage people to start creating – and have fun". Meagan Keane, senior product marketing manager, Editing Workflows at Adobe.

In the spirit of sinking one's claws into Premiere Clip, I gave it a shot. As a cat lady and editor, I wanted to see what Premiere Clip had to offer me too. So I sketched out an idea and ran it by Pixel. He threw up on it (cats give the worst notes), so I gave it a rewrite and started shooting.

Pixel and me – when we were both kittens.

Even if you don't have cats, you can imagine the challenges involved with such an ordeal. There's a reason the phrase "herding cats" is a thing. Not wanting to incur the wrath of multiple cats, I kept it simple with my casting decisions. Unfortunately, the other felines in the household were uncharacteristically interested in my activities and had to be distracted. For one shot I knew catnip would be necessary, so I got my emergency stash out and sprinkled it around. Of course, this only attracted the other cats who were soon climbing up shelves to try to reach the source of the nip. Some fights broke out and some fur flew, but we all survived.

Catnip works wonders for getting cats to act.

In the spirit of the story I shot, I asked my far-away friend Katie Toomey, also an editor, to give me a couple of shots of one of her cats to utilize. She sent the shots with iMessage and I incorporated them into the project from the Camera Roll.

Kylee (right) with Katie Toomey

I shot the video using my iPhone 5 since I could hold it with one hand while coaxing Pixel to give me his best performance. Then I edited the thing on my iPad Mini since the screen is bigger. All this was really easy to do since it syncs to your Creative Cloud account. Projects appear on both devices as you ask them to, which is super cool. It just takes time to sync. I shot everything in my camera app and then added it into Premiere Clip, then waited for it to sync all the clips on my cloud account.

Co-starring Meatie, Katie's cat.

I was pretty happy with what I could do with the editorial capability of Premiere Clip. It's intuitive and guides you through the editing process the first time around. But I figured since I'm an editor by trade, I figured I should see what happens when I take this to Premiere Pro CC. So I did. You hit a button, it gathers your media and makes an XML and you can grab it from your Creative Cloud app. It opened up seamlessly with full quality iPhone 5 video (1080p, though not great in low light, yes I need to upgrade) and all the editing choices I made on my iPad.

None of these cats belong to me. Happy National Cat Day!

I made some refinements, dropped in a couple stills, and added some sound effects but mostly kept everything I did on the iPad to maintain the artistic integrity of this Clip exercise.

Premiere Clip on iPhone and iPad

The downside to this? It seems you lose access to the Premiere Clip Catmunity Feed since it was technically made with Premiere, I had to export the video and send it back into Clip to get it to the community. So here it is, a story of cats' secret lives: are they destructive little savages by nature, or do they have ulterior motives...say, trying to track down an ex-littermate from years gone by? (And please, go easy on me. I shot this in like a half hour alone with CATS.)

For pros, this can be a pretty cool tool to use in addition to Premiere Pro, especially for getting some quick shots and stringing them out in the field. But for anyone that wants to shoot a video with their mobile device, Premiere Clip is an approachable app that should lower the barrier of entry to the video editing process so we can put even MORE cat videos on the internet. So join in – make a story about your cat. Borrow a friend's cat. Share them hashtagged with #MadeWithClip. Cats or not, it's the perfect time to make a story and share it with the world.

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