I am a newbie sign buyer who bought this sign a week or so ago and am wondering if it is the real deal or a fake. It was described as old , unusual and very rare because it had 6 bubbles around the 7 UP logo, instead of the usual 7 bubbles , thus making this sign older than an ordinary 7 bubble sign. I have tried to research some information about the 7 UP logo and was able to find out that in the early years, they used an 8 bubble logo and later went to a 7 bubble logo. I have not run across any information about the use of a 6 bubble logo. There is a picture of this sign in Petretti's Soda Pop Collectibles Price Guide -Third Edition , on page 214. This sign looks exactly like the one I have , except that it has 7 bubbles ! There is a picture of an 8 bubble sign on page 225 , that they say is from the 1930's.
Another thing that concerns me is the fact that the script and all the punctuation marks have a distinct border around them as if they are decals. The 7 UP and bubbles do not have this border , nor does the white arches on each side.
If there are any 7 UP experts out there who could shed some light on this confusion, I would really appreciate your commits......Thanks, Mike

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Matt, 5 years agoI know that on a lot of coke items, many pre 1950 originals have reg. us pat. off. on them. The reproductions have the (c) copyright sign on them somewhere. The (c) was not used until later years are post 1950. That is all I can tell you about this sign just guessing.

Signaholic, 2 years agoCool 7Up sign Mike! I can tell you this, in the 1950s the company would use both the bubbles (6 or 7) all during that decade. That said, the bubbles don't determine age or era, at least where the 50s are concerned. Narrows it down,, maybe a little anyway.
How big is this sign? I know they used this art for their door pushes back in the day.