Frequently Asked Questions about Products

Radiant Red® Hair Care

Why does my red hair fade so fast?

The biggest problem that redheads face is maintaining a true, rich, radiant color. Red is the most difficult color to maintain, because red dyes rinse out more easily than brown or blonde dyes. Each time a redhead washes her hair, water penetrates into the hair causing the hair shaft to swell. The small size red pigments are washed away in the rinse water. Additionally, red hair color can be damaged or faded by UV exposure. Since most color-treated red heads are not naturally red, as red color is lost, the hair is left looking closer to it’s natural color -- brown, brassy, or even grey. In fact, a redhead must color her hair much more frequently than a blonde or a brunette in order to maintain her attention-getting red.

Are Sheer Blonde®, Brilliant Brunette® and Radiant Red® products only for those who color their hair?

No. The professionals behind John Frieda® Hair Care recognize that blondes, brunettes and redheads, whether natural or color-treated, have different care and texture needs. The Radiant Red® line can be used on natural or colour treated redheads.

Is there anything I can do to prevent my color from fading so quickly?

No, the Radiant Red® line will not deposit any color in your hair, or on clothes and household surfaces. Instead, the Radiant Red® shampoo and conditioner work to perfect your hair texture, preserve rich highlights and polish for blazing red shine. The formulas, intensify and ignite the distinct tones that make red hair unique. Radiant Red® products preserve and nourish vibrant red color and rekindle intense shine, without staining any household surfaces.

Will this product color my hair?

No, the Radiant Red® Colour Protecting Shampoo and conditioner will not deposit or add any color to your hair. Instead, they work to transform your red hair so that it projects rich tones with fiery red shine.

Can I use these products on my gray or graying hair?

Yes, Radiant Red® products can be used on gray or graying hair. The same way as it works with red hair, our exclusive formulas, prolong the intensity of your ideal colour. Immediately, your gray hair will feel revitalized with a silky softness and shine. However, gray hair is most similar to blonde hair as it is naturally transparent, which means that buildup will immediately show, making the hair look brassy or dull. The Sheer Blonde® Highlight Activating line removes the buildup that comes from the calcium and phosphorus in our water, so that your naturally transparent hair glistens and shines. It is recommended that if you have gray hair, you use the Sheer Blonde® Highlight Activating Enhancing Shampoo and Conditioner for Lighter Shades. The moisturizing agents in these products help to replenish dry hair with extra moisture, and work to restore dazzling highlights.