Attract — “I’m going to market my company to candidates as well as customers.”

In 2017, you can resolve to take down the wall between HR, marketing and customer service to create better experiences for job candidates and current employees. Marketing to candidates like you do to customers achieves similar goals. It delights them, increases loyalty and grows revenues.

Just like with customers, candidate experiences are contagious. A recent study by Future Workplace, a research firm preparing leaders for disruptions in recruiting, development, and employee engagement, found that nearly 60% of job seekers have had a poor candidate experience and 72% of them have shared their experience on an online employer review site such as Glassdoor.com.

Here are some tips on creating better candidate experiences:

Notify candidates of their application status—if you don’t they may not apply in the future and you’ll have limited your talent pool.

Make appropriate investments in training, improving workspaces and giving rewards to create a more attractive work environment physically and emotionally.

Use people analytics to predict retention risk for employees in key job roles which enables managers to help prevent these employees from leaving.