National press web traffic up across the board in July

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Every national newspaper website audited by ABC saw monthly unique browsers increase both month on month and year on year in July.

With an average 51,809,888 unique browsers last month – up 35.4 per cent on 2011 – the Telegraph website reported the best year-on-year figures, outstripping the growth of even Mail Online.

Standard.co.uk saw the best month-on-month improvement, with monthly unique browsers up 31.69 per cent to 3,864,901.

The Sun, meanwhile, was one of the few only two UK newspapers to see the number of daily unique browsers drop month-on-month, reporting a small drop of 0.21 per cent to 1,525,397 (the Metro website was also down 1.11 per cent to 355,301).

Standard.co.uk achieved the best month on month performance for its daily figures in July, up 27.8 per cent to 169,257. The best year-on-year performer was again Mail Online, which saw the number of daily unique browsers increase 44.54 per cent to 6,127,445.

The Standard said its impressive results for July were down to 'pre-Olympic buzz"

Zach Leonard, managing director for digital at The Independent said: "July was an outstanding month for both standard.co.uk and independent.co.uk, testament to our ongoing investment in both titles across all digital platforms from web and mobile to tablet.

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'We are enjoying the sustained Olympic uplift into August and our focus on digital innovation is continuing to deliver quality journalism to a quality audience wherever and whenever they choose to engage, and create enhanced opportunities for advertisers."

National press website figures for July 2012 – daily average unique browsers total

Name of website: Daily browsers; percentage change month on month; percentage change year on year

MailOnline : 6,127,445 ; 4.17 ; 44.54

Metro : 355,301 ; -1.11 ; 3.24

Standard.co.uk : 169,257 ; 27.83 ; NA

guardian.co.uk : 3,453,952 ; 2.34 ; 22.91

The Independent : 741,995 ; 21.42 ; 19.19

Mirror Group Digital : 819,206 ; 5.36 ; 11.08

The Sun : 1,525,397 ; -0.21 ; NA

Telegraph : 2,600,607 ; 10.52 ; 32.31

National press website figures for July 2012 – monthly total unique browsers

Name of website: Daily browsers; percentage change year on year; percentage change month on month