Sorry

Motorola goes a different way with it's new flagship offering.

The emphasis for the long-awaited Moto X is on customizeability and automation, and on being a phone for the average consumer, not just the serious techie. (Wait, stop, come back!) Here's a quick look at some of the X's high points.

Motorola went somewhat conservative here, opting for a 720p, 4.7-inch screen – despite the use of bigger 1080p displays in recent Android flagships like the Samsung Galaxy S4 and HTC One. It's a fine display, but still in keeping with the more restrained design choices of the Moto X.

AT&T's version of the Moto X will be the only one, at launch, to allow users to heavily customize the look and feel of their devices, changing accent colors on the phone's lights, front and back appearance, and more.