Absurd prohibition of toy advertising will lead to higher prices

Following recent calls for more regulation in the advertising of children's products, Chris Snowdon appeared on BBC Three Counties Radio to argue against this proposal.

Mr Snowdon argued that the idea of preventing advertising of children's products is absurd. The purpose of advertising is to expose people to choice and ensure that they are aware of all products so they can decide what best suits their needs. Mr Snowdon argued that the prohibition of advertising will lead to cartel-dominated and monopolistic markets resulting in higher prices for consumers. Similar measures have been used as part of protectinoist policies in Greece and as a result there is much less choice in the toy market.