AWS Re:Invent: How Does Amazon Plan to Revolutionize 2017?

On Amazon's recently concluded AWS: re:Invent annual conference (AWS stands for Amazon Web Services) held in Las Vegas, the multi-billion electronic commerce and cloud computing giant has announced its plans for 2017 centering on innovation and internet democratization through partnerships.

The annual conference saw an attendance of more than 30,000 (and another 50,000 watched via live streaming), who were treated with promising tech innovations such as virtual machines, a wide array of AI devices, server-free computing devices, and tighter online security protocols among others.

AWS is Amazon's subsidiary that offers "a suite of cloud-computing services that make up an on-demand computing platform." Some of the industries AWS currently serves are the following: web applications, big data, business apps, backup and storage, disaster recovery, media, gaming, healthcare and life sciences.

As AWS CTO Werner Vogels says during the conference, "It's been a crazy 10 years... Building AWS not only in the development of cloud services, but in the kind of impact we've had with cloud services." He goes on further to say AWS' goal is to "help internet-scale companies be successful."

AWS: re:Invest highlights the showcase of Amazon's old and upcoming solution partners. The plan for 2017 is to further maximize AWS' reach and distribution to the market through its solid partnership with well-respected tech companies. Here are some of their partners:

2nd Watch: the company has been with AWS since 2010 and has been handling Amazon's data migration and management services.

Intel: a market leader of its own, Intel is said to be one of AWS' partners with Amazon's virtual reality service offerings.

Rackspace: once a competitor, Rackspace is now affiliated with AWS. It offers hosting services, web hosting, and cloud computing services.

Salesforce: this company is best known for its great customer relationship management (CRM) systems, making it easy for online and small entrepreneurs to manage their businesses. It offers plans for all types of businesses, from small-time ones to conglomerates.

VMware: also one of AWS' biggest competitors, VMware is a market leader in providing the largest cloud computing service for public and private customers. Its tie-up with AWS means a bigger promise in the innovation of cloud servers.

Vogels acknowledges that AWS has transformed the internet landscape, but at the same time, "Many of our customers are transforming their worlds as well." He adds, "Our goal is to shift control from the IT provider to the customer. In the cloud, there is no contractual obligation to stick with the vendor, so we have to be on our toes every day."

Advanced booking for AWS: re:invent's 2017 conference is now available on AWS' official site.