Engage with your customers in new ways

Sure, you think you know your customers. And you’re working hard to meet their needs in the ways they expect. But are you taking the extra step to serve them in ways they’ve never imagined? And are you doing that consistently, so your customers know they can rely on you time and again?

To support this kind of vision, your business needs to be an intelligent enterprise – bringing together your business processes, systems, and data and intelligence into a common model. This enables you to move quickly, based on actual customer needs and demands, not guesses.

Connect the customer experience

To surpass customer expectations and keep their business, you need to understand and engage them in entirely different ways. You must address not only web and mobile touchpoints but also offline and traditional physical experiences. That requires a modern omni-channel approach, driven by data. To achieve this, you need to connect marketing technologies and processes with sales and service systems and processes, and customer support

For a customer, this means an experience in one channel that picks up where the last one left off, without the need to restate the relationship and context. Avanade’s Customer Analytics solutions can put you on the path to true customer intimacy and personalisation – and help you create engaging experiences throughout the customer lifecycle that drive improved acquisition, retention and profitability.

“The immediacy of being able to see the data means that it is tangibly transforming our service delivery.”

Seamless experiences start with data and personalisation

To provide customers with a seamless experience, you must consider and build a larger context of social sphere, geo location, demographics, brand journey and localised market trends. Through a comprehensive set of platforms and proven data and analytics approaches, we can help you gain this kind of insight across all your channels.

This provides an opportunity to improve your marketing ROI and customer acquisition, increase retention of the right customers and be able to better support customer experiences overall. And that translates into real results. For example, we helped a financial services organisation drive a 25% increase in its marketing campaign results by using our Customer Analytics approach.