May 9 Incentivizing Going Viral: Virurl Raises $1.2M

Instead of sharing pieces of media just because you like it, Virurl is finally paying you for your valuable services. Virurl will pay users to share links to videos, articles, and games, awarding those users with points which can be redeemed for cash and prizes.The new Santa Monica-based startup, led by former Titan Gaming founder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M in a funding round, and launched its service. The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites. The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels.