We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your next marketing effort, ...

Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.

Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...

Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...