GoldieBlox, which makes construction and engineering kits targeted towards girls (genius), just became the first small business to air a commercial during the Super Bowl. Thanks to a competition sponsored by accounting software firm Inuit, their 30-second ad during last night's game was all expenses paid— and we're thrilled to report they used the money brilliantly. Watch the ad below, which shows girls blasting gender stereotypes to the tune of the Quiet Riot song "Cum on Feel the Noize," except it's "Come on Bring the Toys":

Maybe the coolest part? GoldieBlox won the competition for the $4 million ad money—which started with around 1,000 entries before being narrowed down to four—by a public vote. That means that their message isn't just awesome and radical, it's a welcome one, too. (About time, we think.)