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WATCH: Surfing in the middle of downtown Austin at SXSW

It was gloomy and 40 degrees out Sunday morning, but that didn’t stop people from hitting the surf in Austin.

If you think “surfing” and “Austin” don’t quite go together, well, you’re right, but it’s South by Southwest, which means thinks like geography and weather don’t matter. TNT installed a pop-up beach at Fourth Street and Congress Avenue to promote its show “Animal Kingdom,” which is about a Southern California crime family.

Finn Cole, who plays Joshua ‘J’ Cody on TNT’s “Animal Kingdom,” bodyboards on the FlowRider surf simulator, part of the Animal Kingdom pop-up beach at SXSW on March 12, 2017. Tamir Kalifa/ AMERICAN-STATESMAN

And before you get all “Don’t California my Austin” or whatever, just peep these GIFs of pro FlowRider surfer Sean Silveira and actor Finn Cole (you may know him from Netflix’s “Peaky Blinders”) hitting the waves.