Burger King's Menu Is Starting To Look A Lot Like McDonald's

Burger King appears to be going after McDonald's by copying the
"Big Mac" maker's menu items.

Most recently, the restaurant has debuted a "Big King" sandwich,
which is nearly identical to the Big Mac, but with .8 ounces more
beef.

Burger King has also rolled out
a new Spicy Chicken Sandwich that sounds very familiar.

"The spicy chicken sandwich is
of course a jab on McDonald's Spicy McChicken
sandwich," writes Nickey Friedman at
the Motley
Fool. "McDonald's must be
furious."

The "Big King" and the spicy chicken sandwich are the just latest
in a series of rip-offs from McDonald's menu, writes Venessa Wong
at
Bloomberg Businessweek.

"The Rib Sandwich is a riff on the McRib [and] Chipotle Chicken
Wrap hit menus as a limited-time item around the same time the
McWrap became available nationwide," Wong writes. "Not to mention
Burger King’s sausage, egg, and cheese breakfast sandwich, which
was even marketed in ads as a rip-off of the Sausage McMuffin
with Egg."

Despite the lack of
inventiveness, Burger King's plan seems to be
working.