Google Cloud has acquired Bitium, a company that provides identity and access management (IAM) services which allows users to give their employees a single login to access multiple cloud services.

Bitium offers Single sign-on (SSO) service which ensures that employees only need to remember a single password to accessing a number of services. Also, it gives administrators a centralized and powerful way to control identity throughout their organizations. Bitium’s target zone consists of not only larger enterprises but also a lot of mid-market ones.

With this acquisition, Google will try to augment the identity and access management capabilities of its existing cloud platform. This will assist them in competing with Microsoft’s Azure Active Directory along with other popular companies like Okta, Ping, and OneLogin which provide Single sign-on (SSO) services.

Though it is still not sure what will happen once the company gets completely fused in Google Cloud, Bitium cofounders Scott Kriz and Erik Gustavson said in a blog post that it will continue to support its existing customer base through the whole process of transition.

Till date, the company has raised $14.9 million investors including Polaris Ventures and Resolute.vc. Google is hoping for Bitium to extend its services to additional application partners. Also, it is expecting Bitium to keep its platform open to third-party IAM providers to integrate with both, enterprise customers and Google’s products like Google Cloud and G Suite.

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