To encourage higher consumer shopping sentiment the company is offering a plethora of consumer finance options.

E-commerce marketplace, Flipkart will kick off its fourth edition of its shopping festival - The Big Billion Days from September 20 to September 24 to commence the festive season.

“Celebrating 10 years of Flipkart, the 4th edition of The Big Billion Days this year will bring a billion Indians together and set the tone for the festivities,” Flipkart said.

The company said exclusive selection across 80 plus categories would be available to its customers. To encourage higher consumer shopping sentiment the company is offering a plethora of consumer finance options.

“In line with Flipkart’s commitment to make quality products affordable and accessible, this year’s BBD sale will see stellar product lines with a host of consumer financing programs such as No Cost EMI, Product Exchange, Buy Back Guarantee and Buy Now Pay Later along with special offers for SBI Debit & Credit card holders,” the company said.

Along with No Cost EMI the company will offer the option to choose EMIs on debit cards to shoppers.

“As an industry-first, Flipkart for the first time will offer consumers the option to choose EMIs on debit cards across top banks in the country. To make it even more exciting for consumers, the BBD sale will offer up to 90% off on products across all categories with crazy deals at prices never seen before bringing best-value deals to help customers to buy more while paying less. Categories such as Fashion and Large Appliances are also being revamped to offer consumers a delightful shopping experience, starting with an enhanced selection, more engaging customer interface, and a reliable, speedy delivery and installation service.

Kalyan Krishnamurthy, CEO, Flipkart said, “The Big Billion Days is a celebration for India because it flags off and sets the tone for festive shopping in the country. Over the years, it has grown from being Flipkart’s largest shopping carnival, to being synonymous with the festive season and Indians now relate to is as the #1 festive sale in the country.”