Developed by Fred Davis in 1989, to provide a valid and reliable method of predicting user acceptance of information systems. TAM is an extension of the Theory of Planned Behaviour (Azjen, 1989) but uses two key measures: perceived usefulness and perceived ease of use.Perceived usefulness is defined here as &quot;the degree to which a person believes that using a particular system would enhance his or her job performance.“Perceived ease of use, in contrast, refers to &quot;the degree to which a person believes that using a particular system would be free of effort.&quot;

Choose a self-contained project

School closures page – analyticsLibraries – card sorting how people understand the term ‘your library online’OU – course listing on home page

My Manager and Director are both supportive of UX

Transcript of "Winning hearts and minds: how to embed UX from scratch in a large organisation"

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Winning hearts andminds: how to embedUX from scratch in a large organisation Michele Ide-Smith UX Cambridge, November 2011

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Top tips• Sell the benefits and value• Gain buy in and engage others e.g. observing user testing, sketching and ideation sessions• Go undercover• But at some point you’ll need to embed and formalise the process

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“No matter how impassioned yourapproach, it’s impossible to take acompany straight from UX indifference toUX maturity. The demands are toodisruptive. Focus, as the undercovermanifesto suggests, on big changethrough small victories, slowly winningthe hearts and minds and convincing yourteam of the need for UX approaches .” Cennydd Bowles, James Box