Maarten Baas' Just About Now Encourages Time to Be More Abstract

Ever since he was studying away in design school, Dutch designer Maarten Baas has played with the concept of time; up until the Just About Now clock, his creations have been artistic concepts and prototypes. Endeavoring to reinvent the familiar twenty-four hour clock in a radical way, he teamed up with Dutch/English manufacturers Laikingland.

The Just About Now clock is comprised of a unique hourglass creation that is attached to a brass gong. When the sand has filled the cup, which approximately takes an hour, the gong sounds off via a mechanized mallet. Recently unveiled at Salone del Mobile, Baas writes, "The exact time is often irrelevant. A coffee break, a meditation, a nap, a business meeting, they could take a few minutes longer or shorter than an exact amount of time."
Stats for Ballpark Hourglass Clocks Trending: Older & ChillyTraction:801 clicks in 145 w Interest: 2.3 minutes Concept: Just About NowRelated: 66 examples / 51 photosSegment: Neutral, 18-55
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