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Facebook Marketing Basics

Facebook Marketing - Background

Most people agree that Search Engine Marketing was one of the most important advertising developments of the last 50 years. It changed the landscape of marketing and quickly became one of the most important forms of advertising in the world providing companies of all sizes with the opportunity to compete for the attention of their target audiences and measure the success of their efforts. The marketers that were among the first to identify and use that exciting new medium saw tremendous results. Facebook Marketing today is in its infancy similar to where Google was in 2003. Companies that act quickly have that same opportunity to get in on the next big advertising development of the next ten years.

As with most new forms of marketing, the rewards come not to the quickest adopters, but more to the smartest adapters. Successful Facebook Marketing is not a clone of an existing Google Adwords program, but instead requires a program that is designed to capitalize on the unique aspects of the Facebook experience. Already there are marketers that have “tried” Facebook and have “failed”. But a close inspection of those efforts reveals that those failures have more to do with the quality of the marketing efforts than they do about the quality of the marketing channel.

Every day, more and more advertisers are starting to become aware of the awesome marketing potential available inside this active and growing community. Now is the time to get started to allow you to harness the power of Facebook Marketing for your products and services.

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Facebook Marketing - How it works

Successful Facebook Marketing requires a multi-faceted approach. Starting with a well defined strategy, a successful campaign combines a strong audience targeting plan and efficient media buying with effective ads and landing pages. Add a well defined testing program and thorough reporting and you have all the elements necessary to achieve success.

Facebook Marketing is fast. You can have your initial campaigns running in just a few weeks, or sometimes days, from when you decide to get started.

Facebook Marketing has three distinct phases.

Planning

Like all good marketing, Facebook Marketing starts with a well defined plan. Identifying goals, targeting the audience,conceiving copy platforms for ads and landing pages, organizing elements to be tested, and specifying the metrics to measure results are all elements of a complete Facebook Marketing plan.

Implementation

With a strong plan in place, next comes the implementation phase. Thorough detailed schedules, timely media buying and bid management, interesting ads, and effective landing pages are all part of a well managed campaign.

Analysis

Successful marketing can only be accomplished when accompanied by thorough reporting and analysis. All campaigns need to include reporting that measures the success of the audience targeting, the creative elements, and most importantly the ultimate conversion.

Facebook Marketing - Promotional Uses

Do you really need to commit to Facebook Marketing? The simple answer is "Yes". Without a thorough Facebook Marketing program, you may have a Facebook presence, but you don't really have a business. A successful Facebook Marketing program is going to allow you to build a strong relationship between your brand and the active participants in this fast growing marketplace.

There are many uses for Facebook Marketing

Introduce your brand to prospective users in a setting that they are comfortable.