Blog:
Tag Archives: international marketing

February 14—Valentine’s Day—is celebrated by couples, lovers and friends around the world, not just in the United States. It’s certainly a global experience. The origin of Valentine’s Day remains unclear. One of the most popular legends, as best described by the International TEFL (Teaching English as a Foreign Language) Academy, involves the Roman priest Valentine […]

The Russian Federation has a thousand years of history. Its growth and expansion over the centuries has resulted in a country rich in diversity—in culture, customs, language, religion, politics, art and more. As we highlighted in our last blog, Russia’s vast expanse across two continents—Europe and Asia—makes it uniquely attractive to business seekers and leisure […]

Although a small country of roughly 5.7 million people, Denmark is one of the leading economic markets in Europe. In fact, Forbes routinely taps the Scandinavian country to top its list of best countries to do business. So if you’re looking to expand your international marketing efforts, don’t overlook the Danes as a rich opportunity […]

Mahatma Gandhi wasn’t just talking about his own homeland of India when he said, “A nation’s culture resides in the hearts and in the soul of its people.” He captured the essence of how countries and societies are ultimately perceived around the world. As for Gandhi’s own country, Indian culture is among the world’s oldest, […]

PowerPoint presentations are a critical tool for communicating important messages. Businesses of all shapes and sizes continue to rely on the creative capabilities of PowerPoint to present ideas, shape opinions and spur action. While PowerPoints are easy to produce by just about anyone with a computer, it’s easy to neglect some basic steps if you’re planning to […]

Desmond Tutu, the renowned social activist and Nobel Peace Prize winner, called South Africa the “Rainbow Nation” to describe its ethnic diversity. In fact, the republic located at the southern-most tip of Africa is considered one of the most multi-cultural countries in the world. Its history of colonialism and immigration has created a nation whose […]

Germany is a popular destination for tourists looking for fun and adventure as well as businesses looking to expand their customer base. As the center of Europe from a geographic and economic standpoint, Germany has much to offer. But before you don your lederhosen and head off to Oktoberfest or pack your briefcase for a […]

More businesses than ever are branching out into multilingual communications as a way to expand their customer base. So the question these days is not so much “Should we translate?” as it is “How should we translate?” The answer is an important one. After deciding it’s time to target a more global audience, the next […]

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product information with people in other parts of the world. One thing we continue to emphasize to our clients […]

Decision, decisions: is it time to employ translation services to grow your business? For sure, it’s a weighty question. Many leaders at the helm of private businesses and non-profit organizations alike have either not considered using translation services or don’t believe they could benefit from them. The reasons vary widely: My customers aren’t located outside […]