With the morning show's ratings continuing to drop, producers are having more crisis meetings than ever before, reveals Woman's Day's exclusive source.

In fact, it's got to the stage where some very rash and questionable decisions are being made – and one of the most desperate was advising Deborah Knight to cut her hair as she and co-host Georgie Gardner were looking too similar.

"The fact Deb was hand-picked over Georgie – who knows what the underlying message is there. It is widely known Deb is actually the better journalist, and will be a much better operator on election night. It was particularly significant because I think Georgie assumed she'd be chosen knowing her close friendship with [Nine CEO] Hugh Marks.

"Deb behind the scenes is so liked by everyone – she's a top bird and very respected by all."

The new Today line-up has failed to resonate with viewers. (Image: Getty)

Indeed, following Deb's Today appointment, Nine's director of news and current affairs Darren Wick gushed, "Deb is hands-down one of the best interviewers in the country. An incredibly hard-worker, she cuts to the chase with every conversation."

Georgie on the other hand, has always been a bit more aloof, and has even been cruelly dubbed an "ice queen" by some viewers.

"Deb must be wondering whether she's made the worst decision of her long and successful career," says the source.