iupana strives at all times to be ethical in its business practices, including in its reporting.

For website users, that means that we will make a clear distinction between editorial and advertising content.

“Editorial content” includes our podcast interviews and discussions, and news, analysis and opinion articles on iupana.com. iupana does not pay for editorial content, nor do we receive payment for any editorial content.

Currently we do not run sponsored content, but we may do so in the future. Such material will be clearly identified as sponsored content.

iupana journalists adhere to a code of conduct that is designed to ensure honest, transparent reporting. We’ll always identify ourselves as journalists before beginning an interview, we don’t accept any material benefits for taking a particular angle on a story, we are clear in who our reporting sources are, and we will disclose any real or perceived conflicts of interest.