Highest Quality Global B2B Marketing File Yet, Q1 2016

Share Article

Every Market Media completes its largest International B2B database update to date.

Every Market Media

We were able to considerably improve uniformity and bring US targeting criteria to the global file with this update.

Chicago, Illinois (PRWEB)April 05, 2016

Increased demand for global prospecting data drove this quarters record setting update, according to executives at Chicago based email compiler Every Market Media (EMM).

EMM has been providing its marketing service clients international b2b marketing data since 2013. Those client’s feedback combined with EMM’s iterative quarterly updates produced the file published today.

“Demand is up big time,” says CSM Daniel Currier. “The file has been popular in its niche for years. Combined with regular client feedback and our hard working research team turning counts in 14 hours we’re getting grip faster than anticipated.”

In recent months the number of clients consuming the data has resulted in more feedback, faster. EMM’s operations team believes this trend will continue and knows this release was critical as more diverse kinds of clients use segments in marketing applications.

Eliza Epstein, EMM’s Director of Operations, spearheaded technical execution: “The diversity of countries and data sources makes it challenging to deliver the same uniform product marketers have grown to accept for US B2B prospecting data. We were able to considerably improve uniformity and bring US targeting criteria to the global file with this update.”

Standardization of company name data, address data, and improved firmagraphic coverage and quality were the focus of this update. 7,117,947 global email contacts have been coded with technologies installed, 11,677,842 records have been coded with Industry information.