Bud Light Whatever USA

Bud Light is creating a town called Whatever, USA for people who are Up For WHATEVER. Come submit a simple 10-second audition video and you could have the chance to join us for three days and two nights of epic, unexpected fun.

And, while you’re here grab a refreshing Bud Light, the perfect beer for WHATEVER happens, go to upforwhatever.com and find out more or to submit an online audition.

Soberside

For those who choose to remain clean and sober while enjoying Lollapalooza, Soberside is a group who will support you with continuous fellowship during the festival and three daily meetings. They’re not affiliated with any other support groups so the only requirement is a desire to stay substance-free at the festival.

Soberside’s environment is open to everyone seeking serenity and fellowship in the midst of all the fun.

Soberside isn’t affiliated with Alcoholics Anonymous, Narcotics Anonymous, nor any other 12-Step programs. Soberside staff makes no judgment on others’ decisions related to drugs and alcohol, neither condemning nor condoning their use. We’re simply liked-minded music fans who gather to offer support – and help navigate what might otherwise be a slippery environment for sobriety.

Meetings will be held at 1PM, 4PM, and 7PM each day, but Soberside is always available to talk.

Space Disco Launched by Toyota

Specialized Bike Parking

Established in 1974, Specialized Bicycle Components designs and manufactures bicycles, components and cycling apparel for riders and cycling enthusiasts. Specialized is thrilled to be the first official bike sponsor of Lollapalooza and will provide you with some great bike services at this year’s festival!

All weekend long Specialized will offer free bike parking (bring your own lock), bike maintenance and some of the latest and greatest from Specialized will be on display.

Be sure to visit Specialized.com to learn more, or stop by and ask your questions in person during Lollapalooza. Ride on!

Toyota and SpinMedia present SOUNDWAVE

Don’t miss the TOYOTA SOUNDWAVE tent where you can jump into our Slow Motion Video Camry, create your own space-themed Astro Tag and more all while watching intimate performances by your favorite Lolla artists on the Soundwave stage!

Uncorked Wine Lounge presented by Thorny Rose Wines

As you relax in the shade with a glass of wine, you can enjoy Lollapalooza performances on the large video screens and outdoor patio seating.

As the official wine sponsor of Lollapalooza, Thorny Rose will be served as the exclusive wine… lucky you because Thorny Rose offers a complete portfolio of high quality and delicious wines including a Red Blend, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Grigio and Riesling.

Thorny Rose Wines are sourced from and bottled in Washington State, a wine country known for its superior quality.