To put in perspective, $5 is 1/3 of the total charge. Imagine if retail games followed suit. Suddenly an extra $20 on every purchase seems more concerning. Like LOGICWINS said, it all adds up in the end.

If your not "cool with it" then vote with your wallet. Obviously enough people are fine with the value propositions. Otherwise, none of the things you mentioned would exist today. You are in the minority(majority rules). Accept it and move on with your life.