Designer Rachel Roy is opting out of the fashion week circus by producing a short runway film that aims to please both editors and her social media fans, Elva Ramirez reports on digits.

This transcript has been automatically generated and may not be 100% accurate.

... I ... actually use the toliet time to show off new styles also a chance to display new technology ... here with a report on a digital runway is digit silver producer over the years ... I ... this season design everything really is opting for a new take on the runway show ... instead of the traditional live show only a small number of editors and buyers if the CD collection ... destroys billing and collection debuting its with global audience on February fourteen ... I'm hoping really be able to tell a very ... good year for your story with my Frontier through the digital runway staff ... which ... is not the first is a present on my asset ... base of each edition exclusive show ... the bank reading that shows streamlined ... on ninth and ... she's acknowledging the fashion business have this be connected to customers via social media ... so she's keeping that ... in producing a show if he remained at an audience ... that seems to be laughable though that not that I am offended it's more of those that enjoy it for those that have never ... seen a sound and one of the edits for those that ... live for that I know I was one of those girls and so I really respect my customer ... that all some of the action ... this prize on nine runway show allow predicting a focus on embellishments and of course is that my kid is like setting she says ING's known competing in the St the editors come to show they can now watch it on their own time ... but there's still some hurdles to be overcome ... what's interesting about eight days of all present Asian and digital runway show ... on the cement infection that it's cheaper and that it takes less time ... they've actually earned ... is ... two hours longer ... hours ... and then ... I don't think there's more more ... than that for the show at the scene when in fact it is ready enough to fit in tandem with the lights and not let things go ... have started the second time ... you have to ... close out with that they're ready and I ... that that that curl out what that is ready ... with digital ratio ... and why kids to walk straight if we did ... it was great I can change it ... and found this beauty in that ... I'll ... have the experience has been ... a lot more stress free and alive ... Leah works out and head of the above since it again ... which overlays on twenty thirteen Bentley video is the on line today ... to see the full video that Facebook dot com