Reliance Jio gifted ShopClues almost 50% consumer base

The ecommerce players which call them a marketplace of unstructured or local products recently launched Surety Program to work towards better product quality assurance for its sellers and buyers on its platform.Sharmila Das | ETRetail | March 17, 2017, 13:07 IST

New Delhi: Ecommerce player ShopClues today said they have registered an increase of 40-50% consumer base from tier II, III and IV cities in the past four months. This growth is typically driven by the wider penetration that the LTE mobile network operator Reliance Jio has penetrated with its free call and internet services in smaller cities in India.

“Over the four months, there has been significant jump in the new customers that are coming from tier II, III and IV cities. A lot of these have been driven by, thanks to Mr Ambani, for his Jio penetration going up in the tier II, III & IV cities. We have been saying this that ShopClues is a platform for tier II, tier III cities and that is reflecting in the numbers now in terms of new consumers, jump in orders etc,” Radhika Agarwal, co-founder & chief business officer at ShopClues said.

“India is a mobile nation and because of this intense internet penetration through Jio network in the smaller towns, we have witnessed a jump in the range of 40-50% on consumers’ side from tier II, III and IV cities in the past four months,” Ambar Deep, AVP and head-Consumer Product, Shopclues said.

The ecommerce players which call them a marketplace of unstructured or local products recently launched Surety Program to work towards better product quality assurance for its sellers and buyers on its platform. ShopClues said, currently they have 5 lakh sellers on its platform and the program is going to help their sellers from the smaller cities to better sell on its platform.

“ShopClues is very focused on the Bharat of the country and that’s where differentiation coming in. Nowadays people do not ask us as how we are different from Amazon and Flipkart. 80-90 per cent of our products that we sell are unstructured in nature. These products don’t have very large brand behind them,” Sanjay Sethi, CEO and co-founder ShopClues said.