Wal-Mart - Essay Example

Extract of sample Wal-Mart

The website is very well organized in terms of links and images. The left hand side of the e-store has a list of categories of consumer items for sale. The check-out function of the website is very easy to use. Wal-Mart can be benefit a lot from a more aggressive e-commerce strategy. The global market for online sales is huge. In 2010 e-commerce sales were $153 billion (Plunkett Research, 2011). Wal-Mart should look to increase its market share of this multi-billion dollar marketplace. The beauty of e-commerce is that it has the potential to reach a hundred percent of the global population of 6.9 billion. Wal-Mart has to look for ways to increase the traffic of its website. Simple solutions such as offering a discount coupon with every Wal-Mart receipt redeemable at its online stores can help increase the revenue of the store. The firm should advertize the site in TV commercials, radio, and in the press. An untapped market that could help the company increase its ecommerce sales is cellular video advertizing. The assistance of G4 networks is enabling people to use the internet more through smart phones such s the I-phone.
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Summary

Wal-Mart Corporation is the largest retailer and the biggest employer in the world. The company has a global presence in 15 countries (Walmartstores, 2011). In the United States the company is facing challenges trying to open new stores because of the perception by the small and medium businesses that Wal-Mart cannibalizes their business because other firms cannot compete in terms of price and variety…

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