MARC CAIN COLLECTIONS

ABOUT MARC CAIN COLLECTIONS

The internationally successful fashion company Marc Cain was founded in 1973 by Helmut Schlotterer, the management’s chairman. Today Marc Cain is a premium brand for women’s fashion, operating worldwide and with its own production share in Germany. The Global business of Marc Cain is managed from the headquarters in Bodelshausen. Between 2008 and 2012, € 60MM was invested, partially in a new production and administration facility with state-of-the-art equipment and machines. These future-oriented investments can be considered a committed belief in Germany as a business location.

The workflow in the production of Marc Cain clothing is a European process. Since the foundation of Marc Cain in Italy, the company maintains its Italian roots with German perfection. Highest standards in design, quality, material; newest processing technology and fits are Marc Cain’s credo. The fabrics, woven fabrics, jersey as well as knitting yarn, come directly from Italy. The knitting of the yarns on ultramodern knitting machines and the fabric refinement during textile finishing processes take place in Germany, in order to ensure the famous Marc Cain quality and to achieve the desired worn comfort.

Marc Cain collections’ innovational strength and uniqueness are based on German production. For this reason, the company maintains production in Bordelshausen in a three-fold operation of knitting, finishing processes and print. The finishing process, which refers to the seaming together of apparel pieces, is done by partner companies in Romania and Hungary where there are two thousand Marc Cain employees. Research and development are at the core of the brand. Constant innovation is a prerequisite for the survival of one’s business in a premium business location such as Germany.

Eleven thousand hours of yearly development work enable the optimization of pattern techniques and determine the conditions which maintain Marc Cain’s high standard and leading position in novel, knitting technology. In the 1970s, Marc Cain, with its first electronically operated knitting machine was already a pioneer. In the German headquarters’ state-of-the-art production rooms, eighty-eight knitting machines are in action. Comprising of, eighty flat knitting machines, and eight circular knitting machines.

The newest research project focuses on a machine that, with its further developed components and modified software, is one of a kind. From this machine a finished sweater is prepared after the completed operation. Thanks to this special technology called ‘’Knit & Wear’’, Marc Cain can offer knitwear that is 100% ‘’Made in Germany’’.

At Marc Cain, the collection is the star! The corporate philosophy is defined by the following guidelines: a sense for aesthetics and art, combined with nonchalance and naturalness, innovative thinking and exclusivity. Fashion that is always a little bit different but always true to itself. Unmistakable and unique - that is the vision of Marc Cain Coordinates. Marc Cain does not only see Coordinates as the perfectly attuned outfit, but chiefly as the subtle coming together of seemingly different, individual parts. Existing, remaining contradictions that nevertheless provide an image . The resulting tension creates its own, new definition of the term ‘’look’’ - that of the Marc Cain Look. This look is translated into the three sub-brands: Marc Cain Collections, Marc Cain Sports and Marc Cain Essentials.

Marc Cain Collections, the company’s core brand unites sensual silhouettes with cool, glamourous details, reflecting the zeitgeist with its own style and class. Marc Cain Sports is casual and leisurewear, trendy, sporty and brimming over with life. The brand connects modern design with functionality and body-awareness. Marc Cain Essentials is the interpretation of timeless classics with smart cuts, clear design and premium materiality; influenced by the stylish course of time - elegant, casual, clean.

The Marc Cain woman lives in the present , is self-confident, open-minded and curious. She loves being a woman and expresses herself naturally and undeniably through what she wears.