Response: 99% of all ads permitted by Google ‘ad blocker’

The bottom line is that the Google “ad blocker” is not an ad blocker because it doesn’t block 99% of ads.

Axios: Google says that roughly 1% of publishers aren’t compliant with its third-party ad blocking standards, meaning the vast majority of web-publishers will not be impacted by the ad blocker the tech giant will install in its latest version of the Google Chrome web browser next week.

When I review the ad standards council that Google has founded/created, I’m getting the sense that almost anything goes. The types of ads that people hate are still allowed but “not recommended”.

This is a trump-ish move. Look after your primary interest while pretending to be caring.