Trade Mark Registration

Trade Mark Registration

An effective trade mark strategy is crucial to gaining a competitive edge in today’s marketplace. We take pride in our ability to understand our client’s business and industry to help our clients build a strong and effective trade mark portfolio. Our strategic and commercial advice is always tailored to your individual business needs and goals.

We have extensive experience dealing with national, regional and international trade mark registration systems (including the Madrid Protocol International Registration system administered by the World Intellectual Property Organisation).

The Trade Marks Act 1995 provides for the registration of any ‘sign’ which distinguishes one trader’s goods or services from another’s. We have the skill to recognise not only words and logos capable of registration, but also non-traditional trade marks such as shapes, sounds, colours, scents and aspects of packaging.

Davies Collison Cave can recognise what makes your business or innovation unique and worth protecting. We will advise and implement an appropriate registration strategy and deal effectively with any objections from the Trade Marks Office.

New Zealand trade mark registration services

Our expertise in the registration of trade marks extends to New Zealand where we practice directly before the Intellectual Property Office of New Zealand. We have developed a strong relationship with this Office over many years. We are one of the top ten trade mark filers in the country. We can handle your trade mark searches, applications, oppositions and registrations and provide a full range of trade mark services in New Zealand.

Our clients have trading interests all over the world and we are experienced in registering their trade marks in many jurisdictions. We collaborate with our global network of intellectual property associate firms to ensure the best strategic advice is provided to achieve registration in overseas jurisdictions.

About the DCC trade mark team

Davies Collison Cave’s trade mark team is comprised of some of the most experienced trade mark lawyers and attorneys in the country.; And all six trade mark principals are recognised internationally as leaders in trade mark law.

Davies Collison Cave has Australia’s largest trade mark practice. Our team of trade mark lawyers, expert in-house searchers, experienced paralegals and support staff are of the highest calibre. We utilise a sophisticated records management system to track deadlines for over 70,000 of our clients’ trade marks in Australia, New Zealand and worldwide.