It was November 2008 and it happened at the London School of Economics’ School of Management. The city was trembling above the shockwaves of a devastating financial crisis yet Professor Luis Garicano had good reason to be cheerful, at least on the beginning of the particular day we’ve got scene-setting cause to look back on him. As the Departmental Head he was leading The New Academic Building’s[1] opening ceremony and the event had attracted a large and illustrious crowd.