Rebranding Kim Jong-un Will Likely Be a Key Part of The Strategy…

Almost everyone understands the term “re branding”. Don’t laugh when you consider the possibility of re-branding Kim Jong-un; and more importantly, as an outcome, the entire geopolitical architecture of North Korea. Rebranding takes time. This type of re branding takes silent and subtle persuasion.

It’s not a short term process, but look for indicators like this to ever-so-slowly morph. China’s Xi Jinping seeding ploughshares over missiles needs careful and controlled fertilization.

Business suits replacing General’s uniforms would be very good for the people of North Korea. Ultimately that’s an honorable goal.

We’re talking about massive amounts of distrust and psychological misinformation to overcome – because China previously benefited from using/supporting North Korea as a hostile proxy province toward the collective enemy. That historic approach and use of N-Korea was the winning hand for China.

The winning economic hand for China, specifically Chairman/President Xi Jinping now rests on being able to change the direction of the DPRK and Kim Jong-un.

Kim Jong-un’s sense of self and disposition has been defined by rockets, military and such. His personal currency is ‘loyalty’ and how ‘loved’ he perceives himself to be in the eyes of his audience.

In order for China to generate enough influence (toward the larger objective of shifting away from militaristic endeavors) Chairman Xi Jinping will now need to shift emphasis on what generates Kim Jong-un’s currency. Loyalty and love must be achieved by alternate methods. Seeds must be planted, fertilized and nurtured.

Turning rockets into ploughshares is a good strategy.

[…] “Here in Seoul, architectural wonders like the Sixty-Three Building and the Lotte World Tower — very beautiful — grace the sky and house the workers of many growing industries.

Your citizens now help to feed the hungry, fight terrorism, and solve problems all over the world. And in a few months, you will host the world and you will do a magnificent job at the 23rd Olympic Winter Games. Good luck. (Applause.)

The Korean miracle extends exactly as far as the armies of free nations advanced in 1953 — 24 miles to the north. There, it stops; it all comes to an end. Dead stop. The flourishing ends, and the prison state of North Korea sadly begins.

Workers in North Korea labor grueling hours in unbearable conditions for almost no pay. Recently, the entire working population was ordered to work for 70 days straight, or else pay for a day of rest.

Families live in homes without plumbing, and fewer than half have electricity. Parents bribe teachers in hopes of saving their sons and daughters from forced labor. More than a million North Koreans died of famine in the 1990s, and more continue to die of hunger today.

Among children under the age of five, nearly 30 percent of afflicted — and are afflicted by stunted growth due to malnutrition. And yet, in 2012 and 2013, the regime spent an estimated $200 million — or almost half the money that it allocated to improve living standards for its people — to instead build even more monuments, towers, and statues to glorify its dictators.

What remains of the meager harvest of the North Korean economy is distributed according to perceived loyalty to a twisted regime. Far from valuing its people as equal citizens, this cruel dictatorship measures them, scores them, and ranks them based on the most arbitrary indications of their allegiance to the state.

Those who score the highest in loyalty may live in the capital city. Those who score the lowest starve. A small infraction by one citizen, such as accidently staining a picture of the tyrant printed in a discarded newspaper, can wreck the social credit rank of his entire family for many decades.

An estimated 100,000 North Koreans suffer in gulags, toiling in forced labor, and enduring torture, starvation, rape, and murder on a constant basis.

In one known instance, a 9-year-old boy was imprisoned for 10 years because his grandfather was accused of treason. In another, a student was beaten in school for forgetting a single detail about the life of Kim Jong-un.

Soldiers have kidnapped foreigners and forced them to work as language tutors for North Korean spies.

In the part of Korea that was a stronghold for Christianity before the war, Christians and other people of faith who are found praying or holding a religious book of any kind are now detained, tortured, and in many cases, even executed.

North Korean women are forced to abort babies that are considered ethnically inferior. And if these babies are born, the newborns are murdered.

One womans baby born to a Chinese father was taken away in a bucket. The guards said it did not deserve to live because it was impure.

So why would China feel an obligation to help North Korea?

The horror of life in North Korea is so complete that citizens pay bribes to government officials to have themselves exported aboard as slaves. They would rather be slaves than live in North Korea.

To attempt to flee is a crime punishable by death. One person who escaped remarked, “When I think about it now, I was not a human being. I was more like an animal. Only after leaving North Korea did I realize what life was supposed to be.”

And so, on this peninsula, we have watched the results of a tragic experiment in a laboratory of history. It is a tale of one people, but two Koreas. One Korea in which the people took control of their lives and their country, and chose a future of freedom and justice, of civilization, and incredible achievement. And another Korea in which leaders imprison their people under the banner of tyranny, fascism, and oppression. The result of this experiment are in, and they are totally conclusive.

When the Korean War began in 1950, the two Koreas were approximately equal in GDP per capita. But by the 1990s, South Koreas wealth had surpassed North Korea’s by more than 10 times. And today, the Souths economy is over 40 times larger. You started the same a short while ago, and now you’re 40 times larger. You’re doing something right.

Considering the misery wrought by the North Korean dictatorship, it is no surprise that it has been forced to take increasingly desperate measures to prevent its people from understanding this brutal contrast.

Because the regime fears the truth above all else, it forbids virtually all contact with the outside world. Not just my speech today, but even the most commonplace facts of South Korean life are forbidden knowledge to the North Korean people. Western and South Korean music is banned. Possession of foreign media is a crime punishable by death. Citizens spy on fellow citizens, their homes are subject to search at any time, and their every action is subject to surveillance. In place of a vibrant society, the people of North Korea are bombarded by state propaganda practically every waking hour of the day.

North Korea is a country ruled as a cult. At the center of this military cult is a deranged belief in the leaders destiny to rule as parent protector over a conquered Korean Peninsula and an enslaved Korean people.

The more successful South Korea becomes, the more decisively you discredit the dark fantasy at the heart of the Kim regime.

In this way, the very existence of a thriving South Korean republic threatens the very survival of the North Korean dictatorship.

This city and this assembly are living proof that a free and independent Korea not only can, but does stand strong, sovereign, and proud among the nations of the world. (Applause.)

Here, the strength of the nation does not come from the false glory of a tyrant. It comes from the true and powerful glory of a strong and great people — the people of the Republic of Korea — a Korean people who are free to live, to flourish, to worship, to love, to build, and to grow their own destiny.

In this Republic, the people have done what no dictator ever could — you took, with the help of the United States, responsibility for yourselves and ownership of your future. You had a dream — a Korean dream — and you built that dream into a great reality.

In so doing, you performed the miracle on the Hahn that we see all around us, from the stunning skyline of Seoul to the plains and peaks of this beautiful landscape. You have done it freely, you have done it happily, and you have done it in your own very beautiful way.

This reality — this wonderful place — your success is the greatest cause of anxiety, alarm, and even panic to the North Korean regime. That is why the Kim regime seeks conflict abroad — to distract from total failure that they suffer at home.

Since the so-called armistice, there have been hundreds of North Korean attacks on Americans and South Koreans. These attacks have included the capture and torture of the brave American soldiers of the USS Pueblo, repeated assaults on American helicopters, and the 1969 drowning [downing] of a U.S. surveillance plane that killed 31 American servicemen. The regime has made numerous lethal incursions in South Korea, attempted to assassinate senior leaders, attacked South Korean ships, and tortured Otto Warmbier, ultimately leading to that fine young man’s death.

All the while, the regime has pursued nuclear weapons with the deluded hope that it could blackmail its way to the ultimate objective. And that objective we are not going to let it have. We are not going to let it have. All of Korea is under that spell, divided in half. South Korea will never allow what’s going on in North Korea to continue to happen.

The North Korean regime has pursued its nuclear and ballistic missile programs in defiance of every assurance, agreement, and commitment it has made to the United States and its allies. It’s broken all of those commitments. After promising to freeze its plutonium program in 1994, it repeated [reaped] the benefits of the deal and then — and then immediately continued its illicit nuclear activities.

In 2005, after years of diplomacy, the dictatorship agreed to ultimately abandon its nuclear programs and return to the Treaty on Non-Proliferation. But it never did. And worse, it tested the very weapons it said it was going to give up. In 2009, the United States gave negotiations yet another chance, and offered North Korea the open hand of engagement. The regime responded by sinking a South Korean Navy ship, killing 46 Korean sailors. To this day, it continues to launch missiles over the sovereign territory of Japan and all other neighbors, test nuclear devices, and develop ICBMs to threaten the United States itself. The regime has interpreted Americas past restraint as weakness. This would be a fatal miscalculation. This is a very different administration than the United States has had in the past.

Today, I hope I speak not only for our countries, but for all civilized nations, when I say to the North: Do not underestimate us, and do not try us. We will defend our common security, our shared prosperity, and our sacred liberty.

We did not choose to draw here, on this peninsula — (applause) — this magnificent peninsula — the thin line of civilization that runs around the world and down through time. But here it was drawn, and here it remains to this day. It is the line between peace and war, between decency and depravity, between law and tyranny, between hope and total despair. It is a line that has been drawn many times, in many places, throughout history. To hold that line is a choice free nations have always had to make. We have learned together the high cost of weakness and the high stakes of its defense.

America’s men and women in uniform have given their lives in the fight against Nazism, imperialism, Communism and terrorism.

America does not seek conflict or confrontation, but we will never run from it. History is filled with discarded regimes that have foolishly tested Americas resolve.

Anyone who doubts the strength or determination of the United States should look to our past, and you will doubt it no longer. We will not permit America or our allies to be blackmailed or attacked. We will not allow American cities to be threatened with destruction. We will not be intimidated. And we will not let the worst atrocities in history be repeated here, on this ground, we fought and died so hard to secure. (Applause.)

That is why I have come here, to the heart of a free and flourishing Korea, with a message for the peace-loving nations of the world: The time for excuses is over. Now is the time for strength. If you want peace, you must stand strong at all times. (Applause.) The world cannot tolerate the menace of a rogue regime that threatens with nuclear devastation.

All responsible nations must join forces to isolate the brutal regime of North Korea — to deny it and any form — any form of it. You cannot support, you cannot supply, you cannot accept. We call on every nation, including China and Russia, to fully implement U.N. Security Council resolutions, downgrade diplomatic relations with the regime, and sever all ties of trade and technology.

[…] It is our responsibility and our duty to confront this danger together — because the longer we wait, the greater the danger grows, and the fewer the options become. (Applause.) And to those nations that choose to ignore this threat, or, worse still, to enable it, the weight of this crisis is on your conscience.

I also have come here to this peninsula to deliver a message directly to the leader of the North Korean dictatorship: The weapons you are acquiring are not making you safer. They are putting your regime in grave danger. Every step you take down this dark path increases the peril you face.

North Korea is not the paradise your grandfather envisioned. It is a hell that no person deserves. Yet, despite every crime you have committed against God and man, you are ready to offer, and we will do that — we will offer a path to a much better future. It begins with an end to the aggression of your regime, a stop to your development of ballistic missiles, and complete, verifiable, and total denuclearization. (Applause.)

A sky-top view of this peninsula shows a nation of dazzling light in the South and a mass of impenetrable darkness in the North. We seek a future of light, prosperity, and peace. But we are only prepared to discuss this brighter path for North Korea if its leaders cease their threats and dismantle their nuclear program.

The sinister regime of North Korea is right about only one thing: The Korean people do have a glorious destiny, but they could not be more wrong about what that destiny looks like. The destiny of the Korean people is not to suffer in the bondage of oppression, but to thrive in the glory of freedom. (Applause.)

What South Koreans have achieved on this peninsula is more than a victory for your nation. It is a victory for every nation that believes in the human spirit. And it is our hope that, someday soon, all of your brothers and sisters of the North will be able to enjoy the fullest of life intended by God.