Matt Ehrlichman: Look for Funding Early, but Don’t Rush

Oct 15, 2014 4:31 pm ET

– Porch.com

Matt Ehrlichman,founder and CEO of Porch: You only get a few opportunities to bring new partners into your business, and who to add is one of the most critical decisions a business leader will make. I have seen businesses get destroyed by allowing the wrong investors to participate, while others have used financing to realize key points of inflection. To find the right fit, entrepreneurs should start having conversations with investors as soon as possible. Doing so will provide you time to make the right connections and build authentic relationships — when you are ready to raise, the groundwork is laid and you know who is compatible. But don’t rush — finding the right investors for your company is something that takes time and care. …