Audi announces a price hike on its model range in India

July 11, 2013

Audi announced an increase in price of its model range available in India. The increase would range up to 4 percent across models from July 15, 2013.

“The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive”, said Michael Perschke, Head, Audi India.

Audi Q5 price increases by INR 1,52,000, Audi A6 price increases by INR 1,80,000 and Audi R8 price increases by INR 4,42,000. “In spite of the challenges, Audi is the growth driver of the luxury market in India. Audi India is also growing from strength to strength with 26 dealerships and new product launches like Audi RS 5 and Audi S6. Keeping our performance in mind, we are confident of achieving our target for the year”, added Mr. Perschke.

The luxury carmaker registered a total sale of 750 units sold in June 2013, a growth of 4 percent over the same period last year (June 2012: 718 units). For the period January to June 2013, the brand with the four rings grew by 21 percent, delivering 4846 units as compared to 4000 units during January to June 2012.

Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26 centers. The company opened new showrooms in Mumbai South, Lucknow and Bhubaneswar this year. Last year saw the opening of new Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Noida and Vadodara among others.