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Tuesday, January 4, 2011

The lighter side of marketing • 4/365 •

After yesterday's emergency blog, I thought I would lighten things up a bit. It was fun coming up with these ... please share yours if you have some good ones!

How many graphic designers does it take to change a lightbulb?

White space signifies a working lightbulb best, so how about just the word "change" in 14 pt Helvetica Light Compressed, just right of center?

How many social media experts does it take to change a lightbulb?

You can't expect the lightbulb to change just because you're there, you've got to have a conversation with it and develop a relationship. Then change can be allowed to happen organically.

How many Facebook users does it take to change a lightbulb?

That depends if you're talking about a lightbulb on the wall of a "fan" page, a "profile" page, or a "business" page, and you may or may not know it even needs changing, depending on your notification settings and number of friends.

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Confessions of a Superhero is a hybrid of professional and personally-expressive blogs. It's a little more honest than most professional blogs. It's a little more professional than most expressive blogs. Bonus ingredients: trends, news, creativity, art, randomness and super powers.

About Little Black Mask Marketing

The only difference between the mild-mannered civilian and their superhero alter-ego, is the little black mask.

It's about identity. Image. Branding. What does your image say about you? Are you Bob Smith, sweet and quiet baker, or are you Amazing Cake Guy, able to produce tasty masterpieces in a single whisk? Little Black Mask will help reveal your inner-superpowers and showcase them to customers who need you so you can save the world, one ______ at a time (you fill in the blank).