segmentation

It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them? Cue segmentation. By segmenting your user list in various (and simultaneous)…

Today’s post is from the good folks at Rowperfect UK. Rowperfect got introduced to FeedBlitz through its marketing agency, Creative Agency Secrets. The initial attraction of the service is the single monthly fee for all our mailings plus the ‘set-and-forget’ nature of the newsletter created out of the blog RSS feed. As a growing, small…

Segmentation uses custom fields to extract subsets of subscribers from a single list. Applications for segmentation include: A/B testing: Sending a different message to different groups to test response rates; Special offers: Send a message to subscribers who have (or have not) bought a product or service; Registration updates: Send a message to subscribers who…