Linda Harding-Bond

December 20, 2017

Final Report-What No Spa Consultant Will Ever Tell You

It’s here! I just received my third and final post training retail sales report and the results are not surprising.

If you’ve been following me you know that three weeks ago, I wrote about training the hair stylists at a Five-Star property in Hong Kong. I was absolutely thrilled at the opportunity because so many decision makers balk at the idea of budgeting for staff training.

In fact most of my conversations with spa managers center around their justification of cost. “What will the return on investment be? Is it worth it?”

I decided to go where no spa consultant has ever gone before and share my post training results publicly, with my readers.

Week three of post training is always critical because it’s when backsliding into old habits occurs. Team members, and their managers have had unprecedented success and begin to feel comfortable. They decide to improvise or completely skip steps of the new process they were taught. The outcome is a dip in sales.

This is normal and anticipated. Luckily, it’s also easily fixed. The remedy is for everyone to apply the same diligence to the process as in the first week of post training.

Let’s see how the entire team has performed to date. All amounts are in Hong Kong dollars.

Here’s the synopsis:

Hair Stylists

Retail Sales RevenuetotalAug. Sept. Oct.

Retail Sales Revenue 3 weeks post training

#1

$6,686

$2,679

#2

$11,929

$20,635

#3

$1,586

$4,578

#4

$2,153

$1,201

#5

$7,541

$7,165

#6

$706

$2,656

#7

$8,362

$12,110

#8

$5,520

$3,560

Bear in mind that training ended on the 25th of November so they still have one week to go.

Based upon the weekly average, for the full month, earnings will be $72,781. The prior three month average was $14,827.

This is a 500% increase.

I’m happy to report that this is not where it ends.

Senior management wants to discuss a follow-up class for January. After all, you can never get enough training!

Linda Harding-Bond is shifting the paradigm on spa retail training with "Increasing Your Retail Selling” This system focuses on customer engagement and discerning the guest's needs through skilled listening. It is uniquely designed to develop the inherent skills of introverts-the predominant personality type in the spa and wellness industry.
Retail sales results are immediate and long lasting.
The program is also available as an online training system with remote coaching for managers.
Linda has provided training for Empire Beauty Schools, MSpa International, Six Senses Resorts, Oberoi Group and Goldeneye Resort & Spa.
She is author of The New Esthy Handbook.
Contact her by e-mail for a complimentary consultation- Linda@Moontideconsulting.com .