Scott Sokoloff transforms mountains of data on consumer’s behavior to actionable data driven insights. He’s led the building of Data Science and Advanced Analytics infrastructure for numerous major firms. His methodologies allow for the attribution of online activity to offline behavior and vice versa. He has worked with industry giants including Capital One, Dominos Pizza, TE Connectivity, Burger King, Visa, PayPal, Forbes, Constant Contact and countless others combining best practices in Analytics, Econometrics, Statistics, & Sales Forecasting. The focus of his work is listening to what consumers are saying via their direct actions to determine how they will behave in the future in order to maximize the profitability of decision-making.