TSL Products Marketing Collateral

BACKGROUND

TSL Products designs, manufactures and markets a range of hardware and software solutions for audio monitoring, broadcast control and power management, that serve the television broadcast, cable, satellite, IPTV and IT industries. As an expansion of an ongoing retainer they approached
Bubble to design and deliver sales and marketing collateral.

OBJECTIVE

Redesign existing materials to create an effective, multipurpose sales and marketing tool to build awareness of the company’s product solutions. Develop content that can be used online, as material for direct mail campaigns, in presentations and for printed brochures to take to trade shows to hand out to potential customers or business partners.

STRATEGY

Working closely with the Product Management team at TSL Products, Bubble reviewed all existing materials to identify the key requirements. As a well known and respected global manufacturer with many loyal and returning customers, it was important to brand all material clearly, whilst introducing a fresh new look in line with innovative product development. During the brochure design process, we ensured that every element tied in with the brand story; detailing and fine-tuning each word and image to ensure the overall message was clear and concise. Bubble sourced images and photography, worked with third parties to collate and create graphics and icons to depict where the products fit into complicated workflows. We also wrote succinct copy and fully managed the process from start to finish to deliver the brief.

RESULTS

Bubble created a template to reflect TSL Products corporate style, while providing a fresh new look with a strong sales message. We oversaw the
creation of informative, simple graphics to simplify complex workflows and highlight where the company’s product capabilities fit and ensured the data was punchy and easier to digest. Bubble produced an asset library with images and graphics available for external and internal communications, including print and online advertising, trade show graphics and direct mail campaigns.