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Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

Some search companies feel they’re not cut out to run their own map imagery collection business, and Bing is just one of those companies, it seems. Bing has made the decision that they will rely on licensing deals to power some of its key mapping tools, which includes 3D and aerial images, as well as the Streetside service.

TechCrunch reported earlier that Bing had made this decision, and Bing has finally confirmed the report, by saying that they’re selling some of its mapping assets to Uber. Although financial terms weren’t discussed by a Microsoft spokesperson, they did give a prepared statement on the deal:

Over the past year, we have taken many actions to focus the company’s efforts around our core business strategy. In keeping with these efforts, we will no longer collect mapping imagery ourselves, and instead will continue to partner with premium content and imagery providers for underlying data while concentrating our resources on the core user experience. With this decision, we will transfer many of our imagery acquisition operations to Uber.

The assets include:

About 100 Boulder-based employees who are receiving job offers from Uber

So how will this impact Bing Maps users? Ultimately, the impact should be minimal since Bing Maps will be continuing to off these tools, despite they won’t be owned by Microsoft. Eventually, there will probably an update to the small print at the bottom of the images that credits the source(s).

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Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!