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FORT LAUDERDALE, Fla., May 5 /PRNewswire-FirstCall/ — Purple Beverage Company, Inc. (Pink Sheets: PPBV), today announced that it has appointed a new CEO to move the company forward.

Geoffrey Winters will take over the helm as the CEO and Chairman of the Board of Directors of Purple Beverage Company, Inc. Mr. Winters brings to the Company a diverse Wall Street background that gives him the …

FORT LAUDERDALE, Fla., April 4, 2008
/PRNewswire-FirstCall/ — Purple Beverage Company, Inc.
(OTC:PPBV)(BULLETIN BOARD: PPBV) , maker of the all-natural
antioxidant-rich beverage, PURPLE, today announced that it has received
approximately $3.5 million in a second round of financing. As part of
the financing, Purple Beverage Company extended to its existing warrant
holders an enhanced and time-limited opportunity to exercise warrants
at a reduced price of …

The Purple Beverage Company (OTCBB: PPBV) today announced it has signed an agreement with Big Geyser, Inc. for the distribution of its functional and great tasting beverage, Purple, throughout New York City’s five boroughs, Westchester County, and Long Island’s Suffolk and Nassau Counties.

Big Geyser is one of the largest independent, non-alcoholic beverage distributors in New York state and is the largest distributor in New …