The history of motion pictures is all tangled up with the history ofrebellion. The industry began in the early 20th century as a rebellion
of outsiders—a generational rebellion against live theater, against
19th- century technology, against the dominant cultural establishment,
and against conventional ways of profiting from entertainment.

Today,
a century after that initial rebellion, those outsiders have become
insiders. A hundred years after its generational rebellion, the motion
picture industry has established an orthodox economic method for the
making, distribution and selling of movies. Its manifold
accomplishments include building a highly profitable business model by
charging consumers to watch presentations of the same movie and
transforming the idea of a mass audience and, last but certainly not
least, globalizing culture....