USA and Birchbox Collaborate to Promote Tonight's Season Three Premiere of the Cable Drama

Published on July 16, 2013.
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Birchbox is sending subscribers a selection of products to promote USA Network's 'Suits'
All the world's a stage, as Bill Shakespeare said. And if you're a media columnist, like I am, then anything and everything in the world can seem like media, from the ephemeral/digital to the real-world physical -- including a box of grooming and lifestyle stuff that helps promote a TV show. Which is why today's Media Guy Media Pick -- and reader giveaway -- is the "Suits"-themed Birchbox:

USA Network has tapped Birchbox to send its subscribers boxes filled with products chosen to help promote the series "Suits." The men's boxes will include GO247 shampoo and conditioner, Balla Powder and Lucky Tiger Lip Balm, among other products. There will also be partially-themed "Suits" boxes for women.

But the deal is also meant to help USA promote Birchbox, which sends subscribers monthly boxes of beauty, grooming and lifestyle samples. So USA Network will promote a Birchbox Man sweepstakes offering winners a year's worth of products. Other elements will include other contests, social media and video content such as interviews with the cast of the show.

Season 3 of "Suits" premieres tonight (watch a sneak peak here) and the good folks at USA Network and Birchbox have agreed to give me six "Suits"-themed Birchboxes (three of the men's version and three of the women's) that I get to regift to Ad Age readers. Entering my giveaway is as easy as sending me an email...

THE FINE PRINT: To enter the random drawing in this informal Media Guy Media Giveaway, send me an email with "Suits Birchbox" in the subject line and your mailing address in the body of the email. Entering more than once will not increase your odds. Employees of Advertising Age, USA Network, Birchbox and their affiliates are not eligible to participate in this giveaway. The entry deadline is July 23 (the cut-off is the end of the day at 12 midnight ET). You must be 18 or older and have a valid U.S. mailing address.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.