Instead of selling their platform to hotels, Conichi is now relying on corporate partners to help push through their technology from the other end. This can only be good news for business travelers as more efficient check-in processes and simpler expensing move into the mainstream.

One of the biggest challenges for companies is simply getting their travelers to book how they're supposed to. The problem seems to be getting worse. Useful personalization and a more consumer-friendly experience will go a long way towards changing that.