A animal that has no way to escape is a dangerous animal. Today leading fashion brands are shocking the world. This is something pointed out today by Swedish newspaper Svenska Dagbladet, where these brands are pushing consumers to wear a fur coat.

I would argue that this is extremely bad taste, in a time when Mother Nature is threatened—what will the next fashion be? Dress in the latest polar bear? This arrogance will only make consumers believe that the fashion industry is shallow, with no understanding of ethics.

Even worse are those supermodels giving the finger to animal fanatics.

If supporters of animal rights feel that they are being given the finger, they could strike back in a way that could be nasty.

I am not advocating that we undertake desperate actions. But an animal that has no escape will, as a survival instinct, strike back. And there is a parallel there with what the fashion industry is doing, by offending animal fanatics.

Once again has the creative agency Åkestam Holst done a cool campaign for Pause. This time it is more innovative than ever before. Check it out (the CEO does swallow an iPod/GutPod). It is called The human jukebox. I think it could have been a good idea to connect the campaign with the classical Leonardo painting – with a twist to the sound from the stomach.

The SIME conference has become an important meeting pot, for digital entrepreneurs it has in my opinion become an tribe, the SIME Tribe. Next tribe meeting/conference will be held on the 17-18th November in Stockholm. This year Non-Profit organizations will also compete and give lectures. For example will Marketing and Communication Director Merci Olsson at the Nobel Media give lecture.

If you can´t attend the conference you can watch a lot of the lecture for free at SIME Play or follow the SIME Tribe at Twitter.

Music is something we have consumed and loved for generations.
After interviewing several brainexperts I have realized that music is not just music. Instead I believe music is a form of brainwaves that stimulates our brain to produce feel good signals in our body.

My idea is simply to develop sounds that can produce the same feeling, without being music. It may not be a popular idea to spread, but can turn into big business for those how make it happen.