I know, target market is not news, and you have probably heard it many, many times. At least that’s what I thought, until I encounter more and more clients who are over a year into establishing their practice and are still unclear who their target markets are. If you have not decided on a target […]

Facebook fan page allows you a venue to create a dynamic, interactive experience with your audience. There are a lot of things that you can do with building out your fan page and adding bells and whistles such as fancy apps. I want to keep it simple here and offer 5 basic tips that you […]

Claim/Title: A title that makes a bold “claim” promising great results which provide solution(s) to your target market’s biggest problems or desires. It needs to catch your readers’ attention right away – this is the 3 seconds when they decide if they want to read on. “YES” questions: 5 bullet points, in question form, about […]

Preview call is a teleseminar or webinar you can use to launch a program or product, introducing it to your potential clients and allow them a chance to get to know you and your materials better. It is a great way to build and enhance the “Know, Like and Trust” factor, and whet your audience’s […]

“Results Experts” are the ones who gives advise based on “been there, done that”. Remember, in many areas of life, you have come further along than a lot of people, and these folks are willing to pay for your knowledge to shorten their learning curve. Why spend 5 more years struggling with sugar addiction if […]

I was corresponding with Stephanie Pollock, a brand marketing coach that I am working with, about the topic of market viability. Here are a few things that you can consider when you are accessing whether your target market is viable. Is there competition? Competition is always a good indicator that the market is viable – […]

One of my Get Out There Make It Big Success Circle member asked me about her choice of target market today. It’s truly a million dollar question, and I definitely don’t claim to have all the answers. Here is my 2 cents on a Saturday afternoon… Is a Target Market Viable? The easy way to find out […]

Retweets mean more traffic to your blog and website, increased online visibility, and enhanced expert status among the Twitter community. Your increased exposure also attracts more ideal followers. Here are 5 easy tips to increase your chances of being retweeted: Retweet others Find posts that are in alignment with your message and brand, and share […]

If you have been coaching people for a while, given a talk or two, or written some blog posts or articles, chances are, you are sitting on a wealth of materials that you can repackage and sell without having to reinvent the wheel. A few ideas that involves very little work, to get you thinking: […]

Proper goal setting is only one part of achieving your goals. Sometimes, I see people who are super-determined to achieve their goals, have all the coaches, programs and products lined up to help them do the work, only to find themselves being stuck at some point and unable to move forward to achieve what they set […]

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