Reputed and established e-commerce portals, digital services have been caught sharing their consumer’s private data without consent, and the problem is indeed real.

Govt. of India has taken note of this problem, and very soon, spamming would be a punishable offense.

Spammers, beware!

Spamming To Be Soon Covered Under Consumer Protection

Recently, Secretary General of UN Conference on Trade and Development (UNCTAD), Mukhisa Kituyi met with PM Modi, and raised the demand for protection of consumer’s private data, especially for e-commerce and digital customers.

Govt. has supported the move, and a reformed Consumer Protection Bill would be tabled in the Parliament, which will make spamming a punishable offense.

In simple terms, no business – online or offline would be allowed to share their customer’s private data such as email ids and phone number, without their consent.

If we believe reports, then the new, and reformed bill for protecting consumer’s right would be passed in the Winter session of Parliament.

“Every country from the South East Asia region shared the best practices and the growing areas of concern to protect consumers. We are hopeful of the bill getting passed in the winter session. What we have learnt from other countries will get reflected in our policies,”

An unnamed Govt. official has admitted that crusaders of privacy and consumer right activists have been pushing for a major reform in this aspect, especially now as more and more users are using their net banking, mobile wallets and other means of cashless alternatives for making payments, and shopping.

The data is out there, and some companies are unethically exploiting it since long.

Very soon, Central Consumer Protection Authority would be empowered with regulations regarding protecting Internet users’ complaints, and spamming would be made an offense.

Complaints Against Spamming At An All Time High

In the popular India sub-reddit, several users have complained about spamming, that too from reputed companies.

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul