January 7, 2013

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Carrier logo: Shifty edition

by Matt Kelsh

In the top-left corner of every iOS device there is a space for service providers to proudly showcase their branding. Pop a sim into your iDevice and once connected, you’ll notice the name of your service provider appear between your reception bars and network type (•, 3G, LTE, wifi). Once you’ve gotten past the informative value of such branding, the novelty wears off rather quickly. It isn’t uncommon for a carrier to make a mess of their name (YES OPTUS, VodaAU), which can severely uglify your phone -forever-. A fair question to ask is: have you ever forgotten which service provider you’re subscribed to? No, neither have we.