From Vegas to Anywhere USA

We’re back in Vegas for Interbike with bikes in pop culture and media more than ever before. I grabbed Pam’s Self Magazine on the way out the door and spotted 6 bikes in ads and features

and a commuter in the Alaska Airlines Magazine.

I then spent most of my day at the show discussing with our partners how prevalent bikes are in the media. We talked about how to propel this industry outside of itself and into the mainstream. The topic came up on the Fredcast with suggestions like a better mix of bikes, a new safety bike, or killer app.

Going into 2019, we’ll discuss this topic more and our plans for the Mobile Social, blogging, and bikes.