Project Spotlight: Philosophy of Beauty – Branding Design Package

I was approached to create Branding Design Package for a new beauty clinic in Toronto. Since the name of the business was already established – Philosophy of Beauty – I’ve decided to play on the symbolic aspect of the brand. The Lotus Flower is associated with purity and beauty, hence the simple illustration of flower and simplicity throughout the design. I wanted to create timeless appeal for the brand, without being too feminine. I’ve used a contrast between classic blacks and pale pinks. The branding package included: logotype design, website development, brand new stationary and forms, as well as establishment of social media presence across various platforms.