Infographics - A Guide

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Transcript of Infographics - A Guide

Establish an interesting topic with unique and catchy titleInfographicsAre infographics a new fad?What is anInfographic?Ok... so why use Infographics?A GuideSome even get made into videos...Or to put it more simply...They are often a combination of charts, statistics, icons and text...Absolutely not!They've been around for longer than you or I...Infographics are made of 3 key elementsWhich translates as...People have short attention spans...Yawn!Is the average time people give web content before deciding whether to read on...2-4 SecondsA picture says a thousand words...Infographics get straight to the point. They explain complex information quickly.

When people are engaged by something, they love to talk about it...Meaning their reach across the internet has been a runaway success!The results speak for themselves...Which means business cannot afford to ignore their power as an engaging communication method...So how can infographics help with sustainability?and with their increased exposure...Can build trustand credibility...They can help you communicate extremely complex issues, simply and effectively...What makes a good infographic?To date most corporate infographics are purely concerned with making data look pretty...Don't be afraid to use them as a tool to guide stakeholders to take action..."Call to Action" vs "Update"References?Volvo Sustainability Report 2012VisualsInclude diverse sources of statistical interestKeys to success...Draw graphics to support the talking pointsKeep the colours minimal and use highlight colours to draw attention the key pointsUse colour intelligently...illustrations can add humour and personalityMake it obvious...Ensure the charts and graphs show clear and easy to understand results and trendsBe impactful with stats...Which means they have enormous viral potential...and...80%of people...50,000extra products recycled6 out of 10of mobile users...90%targets hitof 2013clarifiedcomplexity

betterunderstanding=more access

greater transparency=which together...Both for sustainability reporting generally......and for communicating initiatives and processes.Let's Discuss!...graphics of complex ideas communicated withClarity, Precision & Efficiency'The Leonardo Da Vinci of Data' according to the The New York TimesMr. Edward R. Tuftemore eyes will see the good work you are doing...Content!http://news.volvogroup.com/2013/03/27/infographic-volvo-group-sustainability-report-2012/MHPM Corporate SustainAbility Report 2010-11http://www.coolinfographics.com/blog/2012/12/6/mhpms-infographic-csr-corporate-sustainability-report.htmlGovt3 Programhttp://www.mfe.govt.nz/issues/sustainable-industry/govt3/index.htmlFacebook Reporting Guide http://allfacebook.com/facebook-reporting-guide_b92163SC Johnson - Making Better Productshttp://www.scjohnson.com/en/commitment/report/infographics.aspxMcDonalds Global Sustainability Scorecardhttp://inesad.edu.bo/developmentroast/2012/11/graphics-sustainability-and-businesses-how-reliable-are-corporate-social-responsibility-reports/Coca Cola Sustainable Gameshttp://www.coca-cola.co.uk/olympic-games/sustainable-games/sustainable-games-infographic.htmlWalmart Board Reporthttp://matthewwarlick.deviantart.com/art/Walmart-infographic-265390667Soap & Gloryhttp://peterloving.com/2011/08/soap-glory/eLocalWorld Bankhttp://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTSDNET/0,,contentMDK:23221288~pagePK:64885161~piPK:64884432~theSitePK:5929282,00.htmlhttp://www.elocal.com/content/home-expert-network/acting-green-buying-green-infographic-3879 Ok, so I've made a nice Infographic. How do I ensure it gets seen?Don't hide it in your corporate reports...Give it maximum visibility!...and promote easy sharing and embedding across social media...Put it somewhere accessible on your website where it can be crawled by search enginesMeasuring success...Determine the increase in inbound links using Google Webmaster ToolsTrack the number of image file downloads for the graphicMeasure new mentions, retweets and shares on social media