trend & tonic

007 in 70 seconds

In a marketing age where unique experiences and shareable content rule the day, Coke Zero emphatically checked both boxes. Unsuspecting Londoners were given the chance to win exclusive tickets to the upcoming James Bond movie, Skyfall. To win, they had to channel their inner James Bond by sprinting through a railroad station from a Coke Zero vending machine to a designated platform within 70 seconds—all while avoiding joggers, dog-walkers, falling oranges, moving men, and many other random but entertaining distractions and barriers.