DDB Budapest Launches Tweet-Based Friday the 13th Experiment

Seeing as it’s Friday, June 13 and all, DDB’s Hungarian branch has decided to get into the spirit of the most superstitious date of the year via Twitter. The agency has launched a simple, one-day project that aims to find out how your Friday the 13th is going simply by using the hashtag #lucky or #unlucky in your tweets. The main goal of the 24-hour effort is to find out if Friday the 13th is really deserving of all the negativity that’s been attached to it through the ages, and from the looks of it on the live “Friday the 13th: The Experiment” site, today is proving to be more auspicious than unlucky. Well, there’s still over 14 hours to go so we’ll see what happens when the end results are posted tomorrow. While our day’s been neither lucky nor unlucky thus far, we’re just saddened by the lack of a Jason Voorhees appearance in this project (though the Tupac one is, um, interesting).

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