Sessions at SXSW Interactive 2012 about products and Technology on Monday 12th March

Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

Other than your mom, you don’t have any one using it.

You probably forgot the most important ingredient: passionate users

This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.