Never double load a customer or lead record again. AutoPlay have partnered with selected DMS providers including AutoLine, AutoIT/UNITS, Comsol, Orion and Magix (Coming Soon) to ensure that when you load a lead into the Sales Pipeline, both the customer and lead are automatically sent to your DMS – so they are ready and waiting when you need to complete a purchase.

DMS Integration costs an additional $100 +GST per month, per dealership with AutoPlay and charges at the DMS end range from $49 to $99 per month (there may be additional charges so you’ll need to talk to your DMS provider).

Its well worth the cost as DMS Integration can save your sales team huge amounts of time and hassle spent loading in customer records and leads to the DMS. The Sales Pipeline has been known to capture up to 9 time more customer contacts than when using a DMS alone. The secret? Most dealers make using the Test Drive Forms compulsory and the information captured filters through automatically to the DMS. Conversely when faced with typing out info collected on a paper test drive form the easiest choice is often to file it in the ol’ cardboard box to load in at a future date.

We keep DMS Integration as simple as we can. We set up a 2 way feed of customer information – not only sending this info to the DMS, but also receiving the dealerships full database to further minimise typing and reduce duplicate customer records.

With the Sales Pipeline just type in the customer’s first name and you’ll see all the customers that matched against this name, as well as how many open leads they have (in the little red circle). The more contact information you enter when loading a new lead, the more accurate the ‘Existing Customer’ results will be.

At AutoPlay we are all about making it as easy as possible to manage leads and transfer data. If DMS Integration sounds like a bit of you please email support@autoplay.co.nz to find out more information about how it works with your DMS provider.