That's a good point, Mark, and alludes to the long-time effort (well, maybe more discussion than effort) to move from a product-centric approach to a customer-centric focus. Similarly, we hear a lot about how omnichannel and digital best practices involve not just replicating a web site on a mobile device, etc. Each form factor has to be addressed in the way that makes sense for that platform -- while also guaranteeing a consistent experience across all platforms.

I agree on the outside in approach but I look at it from a different perspective. Banks have far to long looked at their products, processes and tailored their technology offering to handle what they already had. I think the outside in approach will force banks to "rethink" their models all together and stop looking at the problem as simply adopting digital and move to adapting their offerings to leverage the new digital landscape. If we can get to that point as an industry real innovation will start booming.

True, bringing in outside experts also carries a certain amount of risk. I imagine companies with strong leaders who communicate the reasoning behind that strategy are more likely to have success with it.

I actually can see that cutting both ways. There can be tremendous value in bringing in that "outside" fresh perspective. Yet it also can be demoralizing and destructive. As we know there's "creative destruction" but also wasteful and unnecessary destruction. How many times have the genius outside experts been brought in, they do their damage and then go on to the next assignment? At the same time, employees often are resistent to change, they will fight the outside perspective simply because it is threatening. So it all comes back to communications, and leadership

Digital really needs to be built into company culture, and I think each of these five behaviors can contribute to that. I also like the idea of an 'outside-in' approach. Outside organizations can be great sources for innovative ideas that internal employees may not consider.