“Jaguar vs. Chicken”
In the first video, a Jaguar engineer mimics the Mercedes ad complete with a chicken and Diana Ross’ 1980 hit “Upside Down”. While the chicken handlers in the Mercedes video stayed under the radar, the Jaguar representative is getting into the groove. At the end of the chicken’s dance, the Jaguar engineer says, “See, just like a Mercedes” right before the surprise ending.

“Cats in Boxes”
Watching pointless animal videos on the internet, such as cats playing in boxes, is a good way to kill time and this Jaguar ad begins the same way. After playing several “cat in the box” video clips, the Jaguar announcer asks, “What’s more fun than a cat in a box?” As the announcer answers his own question saying, “A cat right out of the box,” a large Christmas gift reveals one of the British automaker’s latest models.

Check out the new Jaguar videos below as well as the Mercedes-Benz Magic Body Control ad for reference.

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