This is a BLOG from Mark Cochrane of Business Strategies Group in Hong Kong. We've been keeping a close watch on B2B media and business information in Asia since 2000 and look forward to sharing insights with you.

Friday, January 25, 2013

News this week: Last week, the Thailand
Convention and Exhibition Bureau (TCEB) announced that the bureau has
teamed-up with eight key government and private organisations to develop Chiang
Mai’s MICE industry.

The plan is divided into three phases. The first phase will
begin in 2013 and target domestic MICE operators. The second phase, which still
last from 2014 to 2015, will cover regional cooperation across the Greater
Mekong region. Lastly, the third phase will aim to promote Chiang Mai as a
global MICE city from 2016 to 2017.

Thongchai Sridama, Acting TCEB President, stated, “The
cooperation in setting the clear framework for developing Chiang Mai as a MICE
Destination is a significant strategic move for the country… TCEB is also ready
to fully support Chiang Mai and concerned public and private agencies in making
Chiang Mai a true MICE Destination, which will in the end drive overall
national economic development. We are ready to encourage knowledge sharing and
improvement of service standard for hotels, restaurants, meeting and convention
facilities, travel destinations and others in order to help boost trade and
investment in the long run.”

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