Benefits of Trademark Registration

By Trademark Bazaar - 22nd November 2017

Trademark registration provides the exclusive usage rights and distribution rights to the holder. The basic purpose of the trademark registration is to help the business entities in uniquely identifying their goods and services among their customers or potential customers.

The trademark is a unique slogan, logo, symbol, color combination, smell that is associated with the product or service to uniquely identify its source. Every trademark applied by the applicant is examined by the department and then published in the journal in order to ensure that the registration of the trademark does not violate the interest of any person. Trademark is one of the most valuable Intellectual Property Asset for a person or company as it helps the business entities to capture a good market share.

Exclusive Rights

With the trademark registration come the exclusive usage rights of usage to the owner. Through this right, the owner can protect his trademark from being exploited by any other person. Further, he can prevent registration of anything similar. The owner of the trademark legally gets the complete rights over everything that is associated with the mark.

Assignment

A trademark holder can also gain some amount of money as royalty against the assignment of the registered trademark. However the same is not possible for a common law trademark.

Sue the infringers

Trademark assists the company in pursuing any legal action against any person who aims at infringing the trademark. The trademark gives the unique rights of using the trademark on documents and as business identification to the holder only. Right to use “R” symbol

The symbol “R” which can be used only when the trademark is registered helps to build the trust of the consumer in products or services.

Licensed /Hypothecation

A registered trademark can also be licensed by the holder against some amount of royalty. Licensing provides a dual benefit to the owner of gaining amount money as royalty while keeping the exclusive ownership rights reserved to him.

Helps in obtaining international rights

A registered trademark also allows the trademark owner to obtain international trademark registrations in foreign countries. For companies looking forward to expanding it would be much easier to obtain trademark protection in foreign countries if they already own trademark rights.

Build Goodwill

A well-known trademark helps to build a brand image in the market. The established quality of your product and services are known by everyone through the trademark and which establishes trust and goodwill among the customers in the market. It helps in creating permanent customers who are loyal and always opt for the same brand.

Use of ® symbol

After obtaining the trademark a person can use the ® symbol on his logo stating that it is a registered trademark and no one can use the same trademark. It is exclusive of all types of usages as well as rights. This symbol helps to build the customer trust in the product or the service and helps it in capturing a good market share.

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About Trademark Bazaar

The most preferred partner in India for those looking to set up their own business. Give your business dream a flying start with us as we are right here to make it realistic and possible in a cost effective manner. Set up in the year 2017, our aim is to make it easy and affordable for entrepreneurs to make their boats sailing in the right manner. Right from the beginning, we are poised towards infusing unprecedented levels of ease and value in the company incorporation procedure.

We help entrepreneurs in meeting legal and regulatory requirements by partnering them at each & every stage of their business life cycle.

Setting up a Business :-

Setting up a business in India is quite a mountainous job for many due to huge complexity. Be it a Private Limited Company, Public Limited Company, Limited Liability Partnership, Sole Proprietorship, One Person Company or any other company format, choosing the right procedure and meeting all statutory guidelines is utmost necessary for a smoother drive ahead. At Trademark Bazaar, our business incorporation experts would guide you through the most appropriate business model basis your distinctive needs, budget and other factors. Our personalized and consultative approach towards business incorporation makes us a leader in the segment.

Intellectual Property :

Securing your business assets is another important aspect for a business owner. Intellectual property elements such as trademark, copyright, and patents need to be obtained in a prescribed manner from the respective authority so as to gain full control of your products/services. At Trademark Bazaar, we are all set to provide full-fledged assistance in regard to Intellectual Property management. Irrespective of your industry type and product category, our professionals are ready to provide value-oriented services in a cost effective manner.