Atlanta, Ga – June 07, 2012 – MoZeus Worldwide, creator of the SMART Activator marketing platform, is pleased to announce the recent launch of its new augmented reality application to further increase consumer engagement at experiential marketing events.

The SMART Activator augmented reality application uses designated images to trigger 2D and 3D images to appear when a consumer stands within the camera’s field of vision. This new feature was designed to provide brands and agencies with an innovative tool to amplify the effects of the SMART Activator’s bundled applications, including photo marketing, instant wins, interactive trivia and, most recently, a scavenger hunt component.

Instant win games are amplified by the augmented reality application by allowing consumers to register their devices and then to use the device’s camera to point at a designated image. That image will trigger a pop-up that alerts the consumer as to whether or not they are an instant winner. The addition of the scavenger hunts feature to the SMART Activator augmented reality application enables brands to designate multiple images for consumers to find with mobile devices. When a designated image is triggered, the consumer’s progress is updated, and once the scavenger hunt is completed, the consumer will be rewarded.

“We are very excited to announce the release of this new product offering on our SMART Activator platform,” said Charles Jones, Chief Operating Officer of MoZeus Worldwide. “The augmented reality application is an amazing tool for our clients to use at experiential marketing events. It enhances a number of the SMART Activator’s components, and provides new capabilities that add to the already high level of interactivity that we offer consumers. The augmented reality component is consistent with the mission of the SMART Activator, representing one more unique feature of our cutting-edge, digital ‘toolbox’ of applications.”