"Our research suggests tackling certain high-strength drinks, or just test-purchasing shops, is not sufficient - we need a tougher, smarter approach," he added.

"This includes threatening parents who buy alcohol for their children to drink unsupervised with 'social shaming' like community service."

Demos is also recommending "booze borders" where police refuse very drunk people entry into city centres in areas with high levels of alcohol-related crime or health problems.

Minimum pricing

Alcohol education charity Drinkaware "warmly welcomed" the report, saying it supported parents "in their position as positive role models when it comes to alcohol".

"We know from our own research that parents frequently provide alcohol to older children, in a belief that introducing alcohol in the home is a good way to teach young people about responsible drinking," chief executive Elaine Hindal said.

"In fact, contrary to popular belief, evidence shows that young people who start drinking at an early age drink more and more frequently than those who delay their first alcoholic drink."

But Katherine Brown, from the Institute of Alcohol Studies charity, said measures such as community service and naming and shaming were not the answer.

"The real way to tackle to the problem of drinking in the UK is to address the bigger issues, such as pricing, through policies such as minimum unit pricing," she added.