Thanks Marty! Proper Tagging has always helped me in achieving my SEO objectives But regarding Google Keyword tool, its not much helpful sometimes and instead looking at competitors is a good alternate.

My question is that mindset of a customer is more important or the social group he/she belongs to is important (Your emphasis), i mean do you think FB Ad would get you more sales or the Referral traffic from Shopzilla or Google product? In my case mindset and willingness to purchase has always worked. And personally i have never bought on a recommendation but other factors indeed e.g. price, specifications etc. Got my point?