Wednesday, November 09, 2011

(click ads, via)
The pants-optional CEO finally hired an actual pro photographer, Tony Kelly, to shoot a new F/W 2011-12 footwear campaign. (He saved money though on the model fees—no faces.) Gone is the amateur soft porn oeuvre that titillated (nsfw), ass-ilated (nsfw) and pube-ilated (nsfw) the fashion world. Not gone: a touch of sleaziness. But it's a classier look for the perv.
Lately, Lovey Dov has taken his signature ad "concept" in new adventurous directions—like with these watercolor, graphite pencil, and line drawing executions (all nsfw). Thanks to Pete and Stephanie for the tip.update, via Ryan of AA's marketing dept: "The images on today's post are not part of any American Apparel campaign and we have not and are not running them. Can you please clarify that?"
So, you released them to get some free advertising? You guys must be in worse financial shape than everybody thinks.

13 Comments:

Axel said...

The fact that there are no comments against this (until now) suggests that no-one gives a shit anymore, and that any shock value there once was, is now non-existent. I recommend you don't post any more boring AA ads.

Hey ranter,I intimated recently that you must have a masochistic streak, what else would explain your choice to not censor but constantly include all the nasty, vile and unrelated personal affronts from trolls and from one gutless coward (Alexandra) in particular, on a daily basis.

Well, based on your admission that you get a kick out of their amazing pathetic-ness, I take it back, the alternative as Cole Porter wrote, would be an unhealthy dependency on alcohol and other drugs.

I get no kick from ChampagneMere alcohol doesn't thrill me at allso tell me why should it be truethat i get a kick out of you

Some get a kick from cocaineI'm sure that if i took even one sniffthat would bore me terrificly tooyet i get a kick out of you

Back to the 'blue shoe-up-the-rectum' ad. I like very much the fluidity and bright Mondrianish colour scheme, a pleasant counterpoint to his rigid grid linear compositions.