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Should your business be on the web?

We at Your Go To Guy truly believe that your business should be on the web. Lets see what others have to say.

6s marketing released an article (click here to view it) less than a year ago (at time of writing this post) about some really interesting Canadian internet usage statistics. I’m sure that I could safely put a bet that these numbers have grown since then.

A quote from the article “Canadian consumers are ahead of the game when it comes to digital – 80% of the population has internet access. More Canadians are embracing social media by using smartphones and watching videos online. The average Canadian consumer is plugged-in everywhere – while on the go, in the workplace, while watching TV, and while shopping. However, Canadian businesses are still lagging when it comes to eCommerce and mobile marketing. To engage with the ever-growing online population, businesses need to increase their online activity to capture this market.

It has been said that “mobile is the next big thing.” It’s not up and coming; it’s already here. Now businesses need to adapt and understand how to play the game – mobile advertising is worthwhile.” Here are some of the statistics:

GENERAL STATISTICS

27.4 million Canadians are online (that is 80% of the population!)

17.2 hours are spent on the internet a week

93% go online for product information

44% use online videos more than they did last year

25% would give up TV over their smartphone

64% have a profile on a social network

MOBILE

79% of Canadians don’t leave home without their mobile device

97% use their phone at home

83% use mobile on the go

People are using their phones in businesses:

77% use mobile in stores

77% use mobile at the workplace

72% use mobile in restaurants

56% use mobile in airports

60-70% of Canadians are on mobile

80% are on a smartphone

Smartphone searches to regular phone: 60:1

86% of smartphone users notice mobile ads

57% have performed a mobile search after seeing an ad. Compare to:

TV: 49%

Shop: 47%

Magazine: 39%

Billboard/poster: 32%

SEARCH AND SOCIAL

4.8 billion Canadian Google searches are performed each month

16% of daily searches have never been searched before

16.9 million Canadians are on social networks

32% increase in total minutes on social networking sites from 2010 to 2011

Canada is leading on Google+ per capita

25 million people in Canada watch online videos every month

Your Go To Guy and 6SMarketing both agree on one thing. Social media isn’t disappearing any time soon. Neither is mobile or YouTube. Rather, all statistics signify these platforms will evolve into one of our biggest marketing spaces.

So where do you want to advertise? We can help.

If you have any comments or questions we would love to hear from you!

Your Go To Guy thanks you for sharing!

Comments

I believe that every business has unique opportunities. That is why I strive to empower businesses and show them how to succeed." My name is Marcel Robichaud, I am the owner of Your Go To Guy and author of Your Go To Resources.
I created this resource blog in order to help small businesses all over with great and useful content in order to give them more teeth and power to be the best that they can be and help business owners feel more inspired!
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