The Gorkana Media Database for public relations is now owned and supported by Cision since October of 2014.CisionGorkana media database2018-06-27T02:45:05.320ZI have used Gorkana for a number of years through two different jobs in the public relations field. The product is great for building media lists, sourcing media contact information, searching for relevant media based on coverage area, social media, or previously reported topics. I think the service could be updated a bit more frequently, but overall it gets the job done.,Sources reporters' contact information
Sources relevant information for publications (i.e. circulation, contact information, masthead, etc.)
Filters reporters based on previous coverage areas or social media conversation,Update contact information more frequently
Bolster database of contributors and freelancers
Better search functionality,7,Allowing easy sourcing of relevant journalists
Allowing easy contacting of relevant journalistsVerified UserA potential mastermind in the PR world2017-03-31T14:06:37.191ZGorkana was a great alternative to Cision due to the red button and updated information. We used it to update and maintain media lists as well as reporter moves.,Updated information with notes is amazing. Gives more detail for reporters than Cision
Red button-- allows us to send inquiries with immediate responses,Red button was not as efficient as when we first started with the database
Some information started becoming out of date
No broadcast statistics,8,It allowed us to better craft pitches to reporters,Muck Rack, Critical Mention, Vocus PR Suite and Cision PR Software,Muck Rack, Cision PR SoftwareMeagen Hagans

I have used Gorkana for a number of years through two different jobs in the public relations field. The product is great for building media lists, sourcing media contact information, searching for relevant media based on coverage area, social media, or previously reported topics. I think the service could be updated a bit more frequently, but overall it gets the job done.

Gorkana is great for public relations professionals who know the specific reporters they are looking to reach. The product is less helpful if you're doing a basic/general search to find reporters relevant to a specific subject.