THE CHLOÉ STORY

Egyptian-born, Parisian-adopted Gaby Aghion was an exotic beauty with a free-spirited bohemian character, and was noted as applying her personality to her clothes. Going against the stiff, conservative grain of the 1950s, Aghion produced soft and captivating clothes that really stood out at the time. Revolutionary by nature, she is credited with pioneering off-the-rack clothing and introducing the first ever prêt-à-porter collection under the now iconic Chloé label.

THIS SEASON AT CHLOÉ

The SS15 Chloé girl is the girl everybody wants to be: easy and elegant, carefree in her attitude, and with a wardrobe to die for. Folk-inspired embroidery, easy-to-wear shapes and breezy cheesecloth make Chloé’s latest offering an honest balance between alluring and wearable. And when it comes to the brand’s latest accessories, we could go on and on. We will say this: if you buy one thing this summer, make it a Chloé ‘Emma’ bag. Everybody's talking about it.