General Motors as Category Killer

At the Chicago auto show, General Motors Corp. showed off its redesigned Chevy Silverado and GMC Sierra fullsize pickups with numerous upgrades, both exterior and interior. But what’s most striking about this redo, is how young and successful the recipients are. How, at first blush, these 4-year-olds appear to be the least likely candidates for a makeover. We’re not talking about an Aztek here, where

At the Chicago auto show, General Motors Corp. showed off its redesigned Chevy Silverado and GMC Sierra fullsize pickups with numerous upgrades, both exterior and interior. But what’s most striking about this redo, is how young and successful the recipients are. How, at first blush, these 4-year-olds appear to be the least likely candidates for a makeover.
We’re not talking about an Aztek here, where redesign is borne of necessity, public backlash and the need to recycle cladding. ...

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