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Social media case study: Vets Now

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Vets Now<br />Vets Now provide evening and weekend cover for vet practices across the UK<br />They also offer an “on call” emergency service for pets<br />Vets Now was launched in 2001 by veterinary surgeon Richard Dixon<br />

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Vets Now social media aims<br />Increase engagement and communication between Vets Now practitioners<br />Provide an educational resource for veterinary practitioners<br />Sell more training courses<br />Recruit more staff<br />

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Solution: VETECC online community<br />We identified the need for stakeholders to be able to communicate with each other regardless of the time of day.<br />We built and developed and online community for Vets Now called VETECC (Vet emergency and critical care).<br />

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Sharing tips, advice and best practice<br />The community enables vets to talk to each other and share tips, advice and best practice in a private arena.<br />The site also contains both professional and educational training resources and information. <br />

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Promoting Vets Now events and training<br />The community offers a space to share news from the industry and to advertise Vets Now events and training courses.<br />

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www.freshnetworks.com<br />ROI from the VetECC community<br />VetECChas produced 10 direct job applications for work with Vets Now in just 3 months.<br />Projected ROI (from recruitment) £21,000per year.<br />

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www.freshnetworks.com<br />Client quote<br />“Freshnetworks has been an integral part in allowing us to develop our online presence. <br />They provided support throughout their entire process, but in particular their structured approach to planning and strategy ensured that our community delivered and met the needs of our members.”<br />Lisa Rob, Head of Veterinary Resourcing, Vets Now<br />