SourceLink Hires George Farnell as Associate Creative Director

SourceLink, an industry-leading multi-channel marketing firm and statement solutions provider, announces the addition of George Farnell as SourceLink’s Associate Creative Director. Farnell will lead SourceLink’s Agency Services team – bringing new strategic and brand awareness skills to the organization.

Farnell has over 20 years of experience in digital marketing, business development, and creative strategy. He brings additional expertise in agency strategy, branding, online & social advertising, video production and content marketing. He has worked with many large finance, retail and healthcare clients, so he will have an immediate impact with SourceLink’s existing client base.

Prior to joining SourceLink, Farnell worked for KPG Creative Inc. as Director of Web and Social Media Services. In his role, he was responsible for building an inbound and content marketing division for the company and developing and executing the marketing strategy to position the new department to existing clients and new markets. Farnell also spent 8 years as VP of Marketing & Business Development at Data Management Associates, Inc. While there, he developed a new revenue stream from mid-sized companies increasing overall profitability.

Farnell has a BS in Computer Science from Graceland College, a BA in Vocal Performance from the University of Cincinnati and an MBA from Miami University. He has written multiple white papers and when not caught up in marketing and branding for his clients, George enjoys singing with a local band and has performed at venues throughout the US.