SEO for the Job HuntSocial media is a fun place to be. We gather with friends, argue with others, and share our lives with the world around us. It can also be a boom or a bust when it comes to seeking employment. Statistically over half of employers will look online for additional information on prospective employees. For obvious reasons, this can be either a problem or an advantage. There are two main areas here that need to be addressed. The first is making sure your profiles don't work to your disadvantage. The second is to make sure you're putting your very best foot forward. So how is this done?

SEO for the Job HuntSocial media is a fun place to be. We gather with friends, argue with others, and share our lives with the world around us. It can also be a boom or a bust when it comes to seeking employment. Statistically over half of employers will look online for additional information on prospective employees. For obvious reasons, this can be either a problem or an advantage.

Creating Content to Boost Offsite SignalsVideos area a great way to explain your service, keep visitors on your site longer, and explain to them how your product works. Here we're going to discuss their use for building external signals.
Let's take, for example, a tuxedo site. I use this as the example because I end up reinforcing the signals of one every single year; the “how” is outlined below with examples of how they could do even better.

The Two Sides of Content Creation: Part 2In my last article I discussed the creation of content to boost the SEO from an onsite perspective, but it's also invaluable for boosting offsite signals as well. When we're considering offsite signals I'm going to include both incoming links and social media signals. While the specific value of social media as it directly pertains to enhancing organic search engine rankings is debatable, it's clear that it is a factor and, perhaps more importantly, will very likely gain a stronger place in the algorithm in the coming months and years.

The Two Sides of Content Creation: Part 1If the flurry of Panda updates taught us nothing else, they taught us that content is…important. This knowledge leaves many, many webmasters and site owners with a catchphrase to digest but little in the way of a “how to.”

How to Explain Internet Marketing to Prospective ClientsOften I've been on the phone with a company's owner or marketing department discussing a promotion and was ready to launch into a project when I heard the inevitable phrase: “Can you give us some specifics on what you're going to do?” Rightfully, there is a significant gap between understanding you need something and understanding what you need.

An SEO PrimerIt's been well over a decade since SEO became a common marketing method and yet for many, the idea of what it actually is has changed very little in that time. The fictional world of “Field of Dreams” seems to permeate the mentality more often than not and the mantra “build it and they will come,” while warm and fuzzy in the movie, leads to heartaches from site owners and headaches from ethical SEOs