Today is one of the biggest days in Apple’s history and it’s about a lot more than iPhone

Analysis: Expectations are higher than usual and the Financial Post will be one of just a few Canadian media in attendance to provide live coverage

Apple Inc will pull back the curtain on its new iPhone on Tuesday, marking the 10th anniversary of the device that changed the mobile phone industry, but that's not all.Photo by VCG/VCG via Getty Images

This is because the tech giant will pull back the curtain on its new iPhone on Tuesday, marking the 10th anniversary of the device that changed the mobile phone industry. We don’t know what Apple’s new flagship phone will be called yet, many are calling the iPhone 8 for now, but realistically the company will have a fancy new title to mark its significance in time.

Expectations are higher than usual and the Financial Post will be one of just a few Canadian media in attendance at Apple Park. We’ll be live blogging from the venue on FinancialPost.com during the keynote starting at 1 p.m. ET Tuesday, trying the new products announced and more.

Naming the new phone aside, Apple has a lot riding on Tuesday’s event with little room for error. The last couple of iPhone models were iterative updates at best, a sign that the company has been holding back its most significant innovations for this big 10-year anniversary model. Reports based on leaks have hinted at features such as wireless charging, facial recognition, bezel-less screens (meaning no home button) and much more.

Many consumers have been waiting to upgrade their phone for this shiny new model based on the speculation alone — particularly since the last couple of iterations haven’t had the ‘wow’ factor of previous years. This means the potential at the cash register is huge for Apple, especially at the rumoured US$1,000 starting price point, according to some reports.

And for a company that is poised to be the first to hit a US$1 trillion market valuation, you can bet investors will be watching the announcements closely, too.

It likely won’t just be a new iPhone unveiled on Tuesday in Cupertino, either. Reports suggest that we will see a new Apple Watch unveiled, a device category that has been hitting its stride lately as the company doubles down on a fitness focus (it’s rumoured this one will have less reliance on the iPhone with LTE capabilities). It’s also expected that a new Apple TV streaming box will be announced, which will support 4K and maybe even HDR video content — both of which are higher video quality built into most new televisions on store shelves today.

Those are the nearly sure bets, if reports are to be believed, but then there are the extras. One year ago, Apple debuted its wireless headphones called the AirPods with the launch of the headphone-jack-less iPhone 7. Over the course of 12 months, the AirPods went from being a product publicly ridiculed to the cool new accessory many want, so there is potential for an update. Apple’s new Siri-powered HomePod wireless speaker is coming to the U.S. in December (Canada sometime in 2018), so it would make sense for it to get some love at the event, too.

Then there is the venue, which will no doubt be a spectacle in itself. Tuesday’s event will be the first one held at Apple’s new headquarters in Cupertino called Apple Park. The circular, spaceship-like campus was the last project pitched by Steve Jobs back in 2006 to Cupertino city council. It’s large, made mostly of glass and cost US$5 billion to make by the time it opened earlier this year. There will no doubt be some pulling of the heartstrings at the start of the event as media gather in the fancy new Steve Jobs Theater.

Consumers, investors and the entire technology industry will be watching Apple’s event closely as it looks to turn heads once again. Stay tuned on Tuesday.