The Anatomy Of The Perfect Backlink

Today, any backlink that you build should meet the criteria below and these are the only type of link you should be building to your site.

They provide the most bang for your buck in terms of passing authority and ranking to your site and pages and will help to accelerate the success of your site.

The perfect backlink can be broken down into 5 key elements:

1. Site Authority

One of the strongest signals to look at is the authority of the site and page a link is coming from.

So, for example, a link from Wikipedia or a leading blog in your niche is far more powerful than a link from a newly registered domain.

The perfect backlink always comes from an an authoritative domain.

2. Site Relevance

The second most important thing to consider when defining the perfect backlink is relevance.

For example, if your site is about dog training, you want links from sites and pages that talk about dogs, pets or animals in general. You could even go broader by crossing over to home and family niches. You don’t want links from golf sites, dating sites, window blinds sites, etc.

Relevancy is becoming more and more important and the perfect backlink comes from a relevant page and/or domain.

3. Link Placement

The placement of the backlink also plays a critical role in obtaining the perfect backlink.

Google understands where links are placed on sites and links that are placed within page and post content are far stronger than any other (such as links in a sidebar).

Sure, you could get a link from a comment, in the sidebar or footer…

…but nothing will beat the power of a contextual link inside relevant content.

4. Anchor Text

Anchor text can be tricky as there is no one size fits all recommendation.

But, as a general rule, you want all of your exact match/phrase match anchor text backlinks to be coming from authoritative domains.

Then diversify your anchor text ratio with branded (your site name and raw URL addresses) and generic anchor texts by putting them on lower authority link sources.

Basically, save the big guns for the big keywords.

5. Competing Outbound Links

Last but not least is the number of outbound links on a page. The more outbound links there are, the more ‘link juice’ you have to share with other sites that are also linked to from the page.

There is a common myth that Google can only read the first 100 outbound links on a page, which used to be true but they have updated since.

However, the perfect backlink would be on a page that doesn’t have more than 10 outbound links in total on that page. In general though, the fewer the outbound links – the better.

The Perfect Backlink Is…

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A backlink from a relevant authoritative website surrounded by relevant high quality content.

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And that is the holy grail of link building that you should be aspiring to!

There isn’t a stronger backlink on the planet.

It is these types of backlinks that are behind the rankings of the most competitive niches in SEO.

A few years back a site in the video games niche was absolutely torn apart by a previous penguin penalty.

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