The White Design Advantage

Sometimes we do our best work when we are under a tight deadline. That was the case with the Unicell Manufacturing Company project. They are located in Toronto and Buffalo, New York and have been developing a revolutionary new electric delivery vehicle for the likes of UPS, FedEx and one of Canada’s major players, Purolator. Unicell had an opportunity to show it off to some of the electric vehicle’s biggest players at Discovery, Canada’s Premier Innovation Showcase, held at the Toronto Convention Center in May 2016.

WDS helped rebrand the effort by changing the name and tagline, and creating a new graphic look for the vehicle and support materials too.

Advantage was the name we selected – a logo and tag soon followed. From there, the delivery van graphic wrap was designed and applied, and a website, brochure, and videos were designed and produced.