SISJ WOMEN WHO INSPIRE: ROXY JACENKO

SISJ WOMEN WHO INSPIRE – R O X Y J A C E N K O >

To describe Roxy Jacenko as polarising would be an understatement. Her no-fuss approach to work, witty humour and ever-expanding empire, definitely divides the opinion polls. However, she’s the name on everyone’s lips, and can deliver an event and PR coverage like no one else! I have been following Roxy’s rise for many years now, and couldn’t be happier for all her success. I was truly honoured last year, when I was signed with her talent agency (The Ministry of Talent). I can’t thank her enough for giving me the confidence to believe in myself and my business – it was the ultimate compliment.

Roxy’s passion and work ethic is completely infectious and inspiring. I am often asked “what’ is she really like?!“, and my response is always the same: “she’s Roxy – she’s like nothing and no one else!”. While most people only see the polished, public persona/work-mode Roxy, I’ve been lucky enough to witness many more of her layers. She is kind, always up for a giggle, a doting mother to Pixie and Hunter and bloody brilliant and what she does. I hope you all enjoy today’s interview with one of my favourite women – the amazing, Roxy Jacenko >

QUESTION ONE: Your drive, passion and success are unrivalled in the PR industry. What or who motivates these results?

Thank you! I’m naturally driven so I always give 200% to whatever it is that I am doing. I’m motivated to achieve excellent results for our clients day in day out and also to lead by example for my team.

QUESTION TWO: What brings you the greatest satisfaction?

Personally, it’s seeing my two children Pixie and Hunter happy. At the end of the day, as long as I know I’m doing the best for them and their future, that’s all that matters. Professionally, it’s seeing great coverage and phenomenal results for our clients. I still get a buzz from it to this day.

QUESTION THREE: Jealousy is a curse – what is it about you/what you represent that seems to fire-up so many people?

I don’t know, as you say jealously is a curse but I’m not sure it’s jealousy. The anonymity of social media certainly makes it a lot easier for people to get fired up – over what I’m not really certain! I try not to worry what other people think, if they don’t like what I’m doing that’s their concern. I do find it amusing that the people who criticise are the ones that follow your every move though!

QUESTION FOUR: While I am sure there is not one simple answer, what are your tips for others who ultimately ‘want it all’ as well?

I think my biggest piece of advice would be to not try and pretend like everything is going to be perfect all the time. I don’t over think the concept of ‘having it all’. Personally, I just take each day as it comes and do what I can to make it work. It’s a juggling act at times without a doubt, but it’s what works for me and my family. You just have to do what is best for you and your circumstances – don’t compare your life to others!

QUESTION FIVE: What is the best thing about motherhood?

For me it is seeing Pixie and Hunter grow into their own little people with their own personalities. Everyday it’s something new and different!

QUESTION SIX: What was the best piece of advice you’ve been given in your career?

When you think you’ve done enough keep going. Good enough is never good enough – if you’re working on something, do it whole heartedly or don’t do it at all. I’m always looking around me and learning from everyone I meet, but this is one piece of advice that transcends all career paths.

DESCRIBE YOURSELF IN THREE WORDS:Tenacious, driven & passionate

WHAT IS YOUR GREATEST INDULGENCE?A family holiday

WHAT QUOTE DO YOU LIVE BY?Why walk when you can run?!

WHO IS YOUR GIRL CRUSH RIGHT NOW & WHY?Olivia Palermo – always flawless in the style stakes

WHAT BEAUTY PRODUCT COULDN’T YOU LIVE WITHOUT?While it’s hard to go past Max May, he probably doesn’t count as a product! I do love a sweep of Benefit Hoola Bronzer for a natural glow

Millie UAE

QUESTION THREE: Jealousy is a curse – what is it about you/what you represent that seems to fire-up so many people?

“I don’t know, as you say jealously is a curse but I’m not sure it’s jealousy. ”

… So often people in the public eye respond to criticism with “they must be jealous of me” but I love that Roxy is realistic and humble enough to know that it mightn’t be simply jealousy that fires people up.

I used to be the kind of defensive person to use the “jealousy” card, but it has helped my personal relationships, business (I’m in a similar line of work to Roxy) and public profile to be able to look at my actions, realise my flaws (hard to do but when I was totally honest with myself I discovered I was ultimately a very selfish person, snobbish, lacking in empathy etc), and work on them. In the world of PR, accountability is a big deal, I just didn’t practise it personally. What a difference it made when I finally did.

I think Roxy’s on the right track, I’ve watched her career for many years now. Her future will be bright.