Category: Social Media

May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More

May 12, 2010 – As a team of digital strategists, we continue to be amazed at the number of brands that consider a social strategy to equal throwing up a Facebook Page and a Twitter account. Here is the basis for a typical social… Read More

April 20, 2010 – If you are a Facebook user, Administrator, or casual viewer, itâ€™s likely that youâ€™ve seen FarmVille on someoneâ€™s â€œwallâ€ or have been overwhelmed by notifications that someone â€œthrew a vegetableâ€ at someone else, in your status feed . You may… Read More

April 12, 2010 – If you have been wondering about the stability on Online Advertising, we’ve got the answer for you. Last week, The Interactive Advertising BureauÂ (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009.Â Though… Read More

April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers… Read More

March 31, 2010 – More than 200 million users sign intoÂ Facebook everyday. Until now, people who’ve liked a company, brand, band or celebrity have “Become a Fan” of their pages to show their support, hear news and informative updates as well as interact with… Read More

March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’sÂ Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest. Link to this post!

March 22, 2010 – You run the marketing department for a shopping center and are thinking about booking someone like Justin Beiber to perform 3 songs, and sign autographs for 30 minutes in your plaza, because your niece loves him and asked if she… Read More

March 16, 2010 – Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands – via the social media spaces of Twitter and Facebook – are more likely to purchase the products of those… Read More