S15/EP02

Title: A Craftman's Approach

Client: Richie Ross

Behind The Scenes: Richie wanted to show his audience that there is a custom, hand tailored approach to everything he does. No templates. We had a lot in common. The only difference between Richie and I is that my meetings don't consist of fortune 100 companies. Visit richieross.com to view the animations we integrated into the web experience. For the main animation, I hand drew a couple hundred different spectacles to animate them in a stop-motion style sequence. What's the significance of the glasses? Richie wears a different color of frames based on the phase his current project is in.