Email of the Week: Free Tea!

I have to admit, I saw “McAlister’s Deli” in my inbox and was thinking of unsubscribing, because I hadn’t really benefiting from their email club that I could remember.

And then I got this funny promotion and an offer for free (sweet) tea… a southern staple at lunch and dinner!

“Imprisoned for a crime he didn’t commit,Sweet Tea must fight for freedom from the inside.

July 23Take a sip in solidarity! McAlister’s serves free tea all day.*“

Not only has McAlister’s developed a clever play on the word “free” (meaning both free of cost and the need to be released from jail), but they’ve developed a web campaign, video mini-series, merchandise, and a facebook fan page campaign around it.

If sweet tea was ever locked up in culinary jail, I would for sure be one thirsty girl!

On July 23rd, I’ll see you at McAlister for free tea! (And here’s another month that I’m still on their email list!)

*Obligatory legal note: Only at participating locations, one per guest. Not valid for catering or gallons.