Yahoo, KKR, Silver Lake/WME Join Hulu Auction (Report)

UPDATED: Those interested in buying the streaming video site include DirecTV, Time Warner Cable and Peter Chernin.

The list of Hulu suitors keeps growing.

KKR & Co. and Silver Lake Management in partnership with William Morris Endeavor Entertainment have submitted bids for Hulu, Bloomberg reports. Yahoo also submitted a proposal on Friday, according to Reuters.

Hulu generated about $695 million in revenue in 2012 via ad sales and through 4 million subscribers who pay for monthly access to Hulu Plus, the company's premium service.

It's the second time in two years that Hulu's owners have considered selling the company. Two years ago, some potential buyers were hesitant over a lack of assurances that Hulu would retain access to TV programming from Disney, Fox and NBCU if those companies were no longer equity owners.