Celebrities, athletes, entertainment executives and promoters representing Detroit, Atlanta, Chicago, Philadelphia, D.C and New York will be heading south for a pre-summer splash in the Dominican Republic.

The fun-filled extended weekend will again be held in Punta Cana, offering attendees the opportunity to mix business by networking, with pleasure via activities such as excursions, pool parties and celebrity hosted specials.

“Shortly after the last event we hosted, we were getting asked about what we were planning to do in 2013,” says Reignfall Media’s Dave Bishop, who represents Atlanta and Detroit. “A lot of adults want to get away from the US but still want the convenience of the nightlife which includes celebrity sightings, meeting up with people from home and still getting to explore a new country if they desired. With Urban Paradise, we provide all of that plus the all-inclusive resort experience of free food and drinks day or night, access to parties at three pool locations and of course the famous Caribbean beaches.”

Charles Edwards of World World Entertainment founded the event seven years ago. He added that Urban Paradise has gained in popularity over recent years. He accredits it to nothing more than satisfied attendees spreading the word combined with efforts from a stellar marketing team.

“We strive to please the people who support Urban Paradise and other events we host throughout the year,” he said. “This particular event gets a lot of attention with the 25 to 50 year-old crowd. As a result of its popularity, some of the accommodations get booked as early as January or February. Overall, its Memorial Day weekend and we seek to make it memorable. Being able to meet the expectations of our attendees help us behind the scenes make it all worth it.”

He added that on the agenda for this year’s Urban Paradise will be an old school beach party, booze cruise, and the highly anticipated All White Party at Club Jewels, Hard Rock Casino and the Player’s Ball featuring athletes from the NBA and NFL.