[Leads] ClickInsights: Mistakes to avoid in copy used for lead generation

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Books. Others.

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APRIL 29, 2010

[Leads] The Content Marketing Question: To Gate or Not To Gate?

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Because of this brief opportunity to create a positive first impression, we must understand the sections that are best at capturing initial reader attention and generating leads.

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APRIL 26, 2010

[Leads] B2Bs should get Serious about Social

Forward-thinking marketers will get serious about “Social Marketing Automation” They will wring out more opportunities by targeting above the funnel and injecting themselves into the conversation --to ensure that no lead is left behind. "Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity.

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Generating More Leads with Video White Papers. Harnessing her unique blend of technical knowledge, marketing savvy, and writing skills, Stephanie has crafted nearly 150 case studies and white papers for leading brands such as Akamai Technologies, EMC, Macromedia, Novell, SAP, and Symantec. The purpose is most likely to generate leads or to build mindshare. How to use white papers to grow a healthy crop of leads. Benefits.
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One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Brian Carroll's blog B2B Lead Generation Blog.
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Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. I’ve seen the results of this strategy firsthand in the way that visual enhancements have helped them generate a greater number leads and deliver their essential business solution messages much more effectively than the traditional, all-text white paper. What impact does this have on the readers of our white papers? Crafting White Paper 2.0 Jonathan Kantor.
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We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" If the lead meets a certain criteria such as revenue, the lead moves to the next stage.
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[Leads] ClickInsights: How can B2B marketers use content effectively for demand generation?CONNECT THE DOCS |
THURSDAY, AUGUST 27, 2009

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