MEDIA GUIDE

Sample Media Advisory

The media advisory is different from the press release in a few ways. Media advisories should be sent to news outlets about a week before your event. They contain only the basic information that you’ll cover in your press release: what, why, when and where?

It’s useful to think of the media advisory as an invitation for the media to attend your event, whereas the press release does more to offer a story idea. Send your press release to media outlets a few weeks before your event, then follow-up with a media advisory.

Media advisories and TV reporters

If you’re inviting a TV station to cover your event, sending a media advisory a few days beforehand will probably be more effective than sending a press release weeks earlier. Send both, but be aware that TV news reporters work on much faster timetables, so they may not make a decision to cover your event until a day beforehand, or even the day of.

WHEN: Day of week, Month, Date, Year [Include relevant information on event registration and important times of particular components of your event if necessary]

WHERE: [Insert directions here to the location, parking areas, etc…]

WHAT: [Insert the name of your event here]

WHY: Pulmonary hypertension (PH) is a debilitating, life threatening illness. PH is often misdiagnosed, causing many people to lose valuable treatment time and leading to a poor prognosis. It can affect small children and the elderly, but most often it strikes women in the prime of their lives. Currently there is no cure for PH, but many recent research advances provide hope. PH is a rare illness that currently impacts approximately 100,000 Americans. [Include a sentence about local patients].

Proceeds from [Insert the name of your event] will aid the Pulmonary Hypertension Association’s (PHA) efforts to provide patient support, expand medical research and disseminate the latest information to the PH community. You can visit PHA’s website at www.PHAssociation.org to learn more about PHA’s work.

MEDIA SUCCESSES

For optimal viewing of PHAssociation.org, please use a standards-compliant browser such as Google Chrome or Firefox.

The information provided on the PHA website is provided for general information only. It is not intended as legal, medical or other professional advice, and should not be relied upon as a substitute for consultations with qualified professionals who are familiar with your individual needs.