Three really nice campaigning innovations from the ONE Campaign that I’ve come across in the last few weeks.

1 – The ONE Campaign App
Only available in the US, the iPhone app allows those who download it to stay in touch with the , access key information, connect with staff and take action. If anything it looks like the app is asking users to do much, but I love the feature that allows you to phone your Representative or Senator (complete with a script if you’re not so confident), as well as the integration that makes it easy to share the latest petition with their friends.

I’m sure the challenge of any app is to ensure that users go back to it regularly, but given the massive growth in the use of smartphones over the last few years I’m surprised that more organisations haven’t invested in similar technology.

2 – The DATA Report as an eBook
Another first? I’m not aware of other organisations that have made their flagship policy report available like this, but it makes so much sense to develop it given the environmental benefits and also the cost of sending hundreds of copies to policy makers. Be great to see more policy reports available like this.

3 – TweetNumber10
I’ve highlighted this before, but its such a great website and a really simple user experience. Just a few clicks and you’ve sent a tweet to Number 10. While its interesting that they ‘only’ persuaded 5,000 people to take action, compared to the tens of thousands that normally sign their online actions, I’m sure we’ll see lots more organisations using a similar approach.

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Head of Mobilisation at Save the Children, was Head of Campaigns at Bond, co-founder Campaign Bootcamp, blog about campaigning because I'm passionate about seeing more campaigns win, election geek (and former Labour Party activist), interested in monitoring and evaluation, blog is all my own views. Prone to bad spelling!

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mrtombaker

Head of Mobilisation at Save the Children, was Head of Campaigns at Bond, co-founder Campaign Bootcamp, blog about campaigning because I'm passionate about seeing more campaigns win, election geek (and former Labour Party activist), interested in monitoring and evaluation, blog is all my own views. Prone to bad spelling!