Category Archives: Blogs

Sales Managers are often left dancing on their toes trying to figure out the relevant metrics that determine the success of their sales efforts. Although it is extremely tempting to focus on the bigger picture and directly determine the ROI of campaigns or business processes, one is bound to miss out on the real picture…

The world is changing at a mind boggling pace, and technological innovation has been at the heart of it. After the influx of game-changing computational abilities at the fingertips of the populace, the future now lies in the hands of new-age technologies like Artificial Intelligence, Automation, and Analytics. Automation has been at the forefront of…

As we covered in the last blog, BANT Analysis has always been the forefront concept used to qualify leads in the sales process. But the ever-evolving business landscape of the modern era calls for an updated method that takes into account the new age variables and issues. This is where GPCT comes into the picture.…

Identifying qualified leads and scoring them on the basis of their maturity are some basic marketing methods followed by sales teams. A Sales Qualified Lead (SQL) is a targeted customer who has started his journey through the marketing funnel. This customer has already gone through the Awareness and Consideration Phases of the sales cycle, thanks…

Now that we have covered the basics of Email Marketing in the first blog, let’s move on to the next blog in the series that further covers why email marketing is so crucial for every business today. Types of Emails Depending upon the target audience and the aim of the email marketing campaign, many types…

Email marketing remains one of the primary methods to spread the word about your company’s products and services. When it comes to converting customers, emails are about 40 times more effective than social media platforms like Facebook and Twitter! As exemplified by the statistics below, the proliferation of smartphones in the lives of the masses…

It has been more than 50 years since the origin of emails. Keeping pace with the rate of technological innovation over time and the innumerable new ways to connect with others over the internet, any expert would have bet on emails being obsolete years ago. Therefore, it is indeed fascinating to know the importance emails…

Email Marketing is crucial to master for every business owner in today’s digital world. One of the initial steps to implement it is learning how to build an email list, which may seem like a daunting task at first. But once you get the ball rolling, a comprehensive email list is one of the best…

The world has been heading towards automation since a long time and no industry has been immune to the process. Prospects of the future, like self-driving cars, smart homes, and artificial intelligence are already here. It is the time we embraced this change. The reason for the paradigm shift is simple. The economic benefits of…

Sales intelligence and marketing automation are becoming more and more important because of the highly competitive business industry and the rise of startups.There are so many areas to tap into- social media, news, job portals, etc. that manual sales effort are just not enough, which is why automation is serving as an ideal solution. Another…