Archive for the ‘Podcasts’ Category

I had the honor of joining one of the top podcasts in the space For Immediate Release podcast series which has been publishing as long as I can remember on how communication, technology and business intersect. It was an honor to spend my Saturday morning discussing Altimeter’s latest report on Social Business Readiness, how companies are ill-prepared, social media crises, and what companies should do. You can tune in directly with the four options below:

How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? Listen in to find out.

Thanks to Burt Lum (Twitter) and Ryan Ozawa (Twitter), the hosts of the long running tech show called “Bytemarks Cafe” on Hawaii Public Radio. At the Hawaii Tourism Conference in Oahu two weeks ago, I had the pleasure of presenting a primary research findings from a project Altimeter was contracted to do (with my colleagues Alan Webber and Christine Tran) on the socialgraphics of Hawaii tourists. I was joined on the call by Kara Imai (Twitter), head of digital and therefore social media at Hawaii Visitors Convention Bureau (HVCB) who hired us for this primary research project.

Listen in to this podcast to hear how social media impacts tourism, especially for marketing destination organizations. We get past the news and start jumping into this topic at 20 minutes into it.

Click this player (Below) to start the audio

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Finding out how your target customers use social media (Disclosure: Altimeter was hired by HVCB to conduct socialgraphics research), and where they are online is the first step in a social business strategy. We call this socialgraphics, learn more about it here.

Mom and pops, small businesses, and even large hotels can benefit from social media.

What happens at the destination (and how people rate their experience, even in real time) is a form of marketing.

True to living social media and travel research, I uploaded pics, which we found in the research is common, if you have questions on the whereabouts leave a question in Flickr and I’ll respond. Someday, I hope to make Hawaii a second home, yet see my current personal goal called #OperationBluewater. I’m at 10/30 days this year.

Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself.

Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly.

Customers own your website and what you can do to get it back

Social media resources: understand the 80/20 Rule

How marketers can be more strategic within the corporation by leading the social charge across departments such as sales, client teams, HR, product development, support, and leadership.

Last week I jumped on a call with Joseph Jaffe, who focuses on social media marketing. Usually in my career, day job, and blogging style, I’m very structured, organized, and well…analytical. I gave all that up to have an impromtu converation with Joseph to discuss social. Listen in and tell me what you think.

A few topics we end up talkin about are: Importance of signal vs noise, PR blackouts, Sponsored Conversations, Mother bloggers. Let me know in the comments if you think you’d listen again –or why you would not.

People often ask me, how do you stay on top of the industry news so well? My answer? I listen.

One of the ways I get smarter about the field I cover is to listen to podcasts while driving, at gym, or going for a walk. The two top podcasts in this space to listen to are Marketing Voices by Jennifer Jones, and For Immediate Release by Shel and Neville.

Social Media Executive Interviews: Marketing VoicesMarketing Voices has short ‘tight’ interviews with practice leaders in the space, the questions and framing are really at an executive level, so this is the one to share with your bosses.

Social Media News and Editorial: For Immediate Release
On the other hand, For Immediate Release (FIR) is about a 40 minute show that includes news, commentary, tech reports, voices from Singapore. They debate, discuss, and dig into issues at a greater depth more suitable for the practitioner –one to share with the folks in the field.