"It is as fortunate for the United States that they have it in their power to meet the Enemy in this deplorable contest, as it is honorable to them, that they do not join in it, but under the most imperious obligations, and with the humane purpose of effectuating a return to the established usages of war."
- James Madison

FedEx fools to drop the Kinko's nameAll Kinko's locations will now be known as "FedEx Office". It's an idiotic move for a couple of reasons. First, when FedEx bought Kinko's for $2.4 billion, it was partially paying for the brand equity in the Kinko's name. They immediately started frittering that away by embarking on a $20 million re-branding campaign to tack the FedEx name onto the existing locations. But beyond that, they're damaging two valuable brands at once: "FedEx" was once shorthand for "overnight delivery"; "Kinko's" was once shorthand for "overnight printing". Now, "FedEx Office" won't be shorthand for anything. And that's not to mention that "Kinko's" is a two-syllable name, while "FedEx Office" takes four.