Mike Perez, design student at Texas State University, and his fellow students Mark Decker and Jacob Brubaker have created a wonderful campaign for Wikipedia in their design class. The posters or ads each show a straight view of an everyday person as an expert on a specific subject and a mind map of their thought process. This are the best ads for Wikipedia that I have seen since the Wikipedia promotion images that André created back in 2005 for the German Wikipedia. Just have a look (photos at flickr only because of copyright restrictions) and enjoy if you like Wikipedia as much as I do!