Last month, we introduced yet another power messaging channel to reach your target audience. The new eCommerce push notifications give you unique ability to reach users with special updates, sales, promotions and tailored reminders to lapsing customers. With proper usage, this channel has the potential to overtake emails in its effectiveness. Push notifications are not subjected to spam filters, nor any other form of inbox restrictions and messages are “pushed” at the point where users are active on their devices. As a result, eCommerce push notifications have 3 to 10x times higher click rates compared to standard email newsletters, and so

The online marketplace is also expected to be more competitive than ever in 2018. That’s why e-commerce store owners need to continuously explore new technologies and promotion tactics in order to create a competitive advantage against competitors in the industry. Shopify Tool Stack is a collection of shopify apps that help you stay competitive by providing assistance and automation with all processes of running your Shopify store — particularly with automating sales. Check out these 9 must-have Shopify apps that can boost your sales and make you more competitive. Shopify Apps for managing your inventory, shipping, and tracking Syncee:

For the majority of online retailers, getting new visitors to sign up is a major hurdle. After investing a good portion of your marketing budget on Adwords to drive traffic to your eCommerce site, how much of that traffic do you retain? Industry average suggests that average landing page conversion is 2.35% whereas the top quartile websites get close to 5%. What makes a difference when it comes to retaining the unknown traffic and growing your subscription list? One key differentiator is how well you use the email signup form or pop-ups. Below, we share 5 best practices for designing high performing

For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment. Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes

When it comes to email marketing, consumers scroll, swipe and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap for capturing customer’s attention is narrowing considerably. Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. That’s why having attention grabbing Valentine’s Day email subject lines make all the difference. To rise above the noise, it’ll take a combination of creativity, targeted messaging, timing, and intriguing lead-ins to get a consumer to pause for more than a

We are kicking off 2018 with a bang! This month, we are excited to introduce a whole new way to reach your website visitors: Push Notifications. This new channel allows growing eCommerce brands to “push” communications to target users with hyper-targeted messages without the need to a single email address or require the users to be on-site. What are Push Notifications? Push Notifications are clickable content-rich messages that pop up on a users device (desktop or mobile). Unlike on-site popups, these notifications work even when users are not browsing your website. Once the users opt-in to receive notifications, messages can be

2017 was an amazing year for ecommerce, and Shopify was at the head of the game. From artisanal soaps to furniture to electronics, retailers all over the world showcased their products and made a solid income via the ecommerce channel. We took a look at some of Shopify’s most popular sites and created a shortlist of those we believe are the best Shopify stores in 2017. We evaluated them based on the following criteria revolving around website experiences: Effective marketing pop-ups Navigation menu Overall homepage design Product page Mobile display Interesting tools Generally cool features Here is our Top 10 Best Shopify Stores

Valentine’s Day is just a month away. After Christmas, Valentine’s Day is our second favorite holiday of the year. Afterall, very few of us can resist those heart melting and gushingly sweet wishes exchanged on the holiday of love! 💖 At the same time, Valentine’s day is also a retail occasion for all eCommerce marketers, as people are willing to spend a little more for their loved ones on this special day. That’s why we are bringing you a set of lovely Valentines Day email templates to help inspire your next V-day campaigns. Simply grab, customize and send with ContactPigeon (or your own email client

If you have launched an eCommerce store, then you should know that one important step towards success is to build traffic. (You can learn more about building website traffic in this interesting article). However, if you want your Shopify store to thrive, it’s not enough to simply grow traffic — especially since only 1 to 2 percent of visitors actually convert to paying customers. Instead, Shopify store owner needs to take one further step: try to actually convert site visits into sales – and then turn paying customers into returning customers. Triggered emails may be the answer to that. In

It is particularly frustrating to see online visitors go thru the entire shopping journey – finding their desired product, add to cart, and hit checkout – only to drop out at the very last step at checkout. This is a common challenge eCommerce marketers and owners face. Which also explains why our earlier article on eCommerce Checkout Best Practices is one of the most read pieces. So, we created an eCommerce checkout best practices infographic with all the best practices of the checkout process that may help you reduce your checkout abandonment rate, thereby boosting your store’s conversions What causes eCommerce