This report examines a growing submarket, the children's video marketplace, which comprises broadcast, cable, and video programming for children 2 to 11 years old. A description of the tremendous growth in the availability and distribution of children's programming is presented, the economics of the children's video marketplace are briefly explored, and some of the unique marketplace aspects of the children's video marketplace are examined. In conclusion, it is observed that while the children's video marketplace is rapidly growing and healthy overall, the broadcast television component of this marketplace has the most delicate economic balance because it draws its revenues only from advertising, while the other two segments can maintain more diverse revenue streams. The text is supplemented by 3 tables and 49 footnotes. (EW)