Noting that Hulu Plus is "out of preview," the streaming TV firm's founder announces a price drop, availability on Roku, retroactive refunds for early Plus subscribers, and a one-week preview of the service for everyone who signs up anew.

In other words, they're really pushing to get people interested in paying for access to on-demand TV streaming (sometimes in 720p HD), and sweetening the deal for gadget owners, early adopters, and newcomers alike. Read more about the devices soon to be supported, and the Hulu Plus offerings, at the full blog post. Is Hulu Plus an intriguing offer at this point? What more would you need to start paying for web-streaming TV? Does it change your criteria for ditching cable for the web?