Dipple & Conway – Centenary Campaign Photography

Photography

Dipple & Conway appointed Farrows to create a series of images for their centenary. The company had somewhat accidentally built up a significant and particular stylistic archive over the years and this formed the basis of our concept.

Our focus was always going to be to showcase the glasses available – however this in itself threw up various barriers due to their condition and size (people must have been much smaller 100 years ago!). With this in mind we cast models and matched them to a pair of glasses to suit their particular style. Each pose was also inspired from photography from the same decade as the frame within the shot.

The outcome is 10 images that are similar and yet very different. The images can be seen in the windows of Dipple & Conway stores around Norfolk and will also feature in various editorial throughout 2016.