Acer Targets Indonesia's Tablet Market

By

Kathy Chu

Jan. 30, 2013 9:23 a.m. ET

JAKARTA—Acer Inc.'s Indonesia head expects to grab up to 20% of Indonesia's fast-growing tablet market this year, up from a negligible share currently, as the struggling personal computer-maker rolls out inexpensive offerings to cater to the country's growing, tech-savvy middle class.

"Indonesia is one of the key emerging markets that headquarters is focusing on," said Jason Lim, president director of Acer Indonesia, which launched its $150 Iconia B1-A71 tablet Wednesday. Because Acer has held the top position in...