Зарубежная

Апрель 2011

Business or Pleasure Makeovers

Richard Trevaskis, UK-based sales and marketing director of German industrial piping business Georg Fischer, decided to seek an image consultation with CMB Image. ‘I do a lot of presenting and go to a lot of meetings. Before, I had just put anything on without really thinking. But dressing properly makes you feel right for the part and far more confident. Ninety per cent of my clients never visit our plants. I’m all they ever see – so for them I am the corporate image’.

Апрель 2011

How to get on in the real world - Dressing

“The key point, according to CMB Image [corporate division of Colour Me Beautiful], is not to show too much flesh, because it will send the wrong signals. Short skirts, low-cut tops and trousers that are low-rise or not kept up with a belt are too revealing for any industry…CMB Image also emphasises the importance of grooming, because if you make an effort with your appearance it suggests that you will make an effort at work. Good grooming will give the impression of confidence. Tying long hair back will remove the temptation to twiddle it neurotically, and wearing make-up looks polished and suggests you get out of bed early enough to apply it…”

Апрель 2011

‘Be canny with your colour’

...'What you wear with your colour can be [just as] important. Some complexions look better with tonal outfits; others benefit from opposite-end-of-the-spectrum contrasts. Colour Me Confident (Hamlyn £14.99) with its six basic categories – soft, clear, warm, cool, deep or light… it’s a useful eye-opener for the 90 per cent of us who stick to the same three colours and the other 10 per cent who wear lots of them, none of which work on them. So go forth and consult it...’

Апрель 2011

‘Here’s what to do, Gordon [Brown]’

Colour Me Beautiful: ‘...A man of his stature should have his suits made for him. With his dark hair and eyes he needs a strong colour but one that appeals to voters… The jacket should be single-breasted to counteract his heavy chest… Single pleated trousers will give him room to move… His pink ties may make him seem in touch with his feminine side but as a prominent politician he needs something bolder to remind us that he is in control…But most of all he must smile and stand up straight. There is a lot of work to do.’

Want to sizzle on a date or wow your boss? The colour you wear can decide if you’re a fashion flop or a style sensation, says Colour Me Beautiful… Hot date... wear red or pinky tones… brunettes should opt for rich scarlet… Job Interview… wear blue... blue conveys trust… Meeting his parents... wear taupe and stone... neutral shades make you look more approachable...’

Апрель 2011

How can I encourage sales without discount? [by colour me beautiful]

Image consultants can provide insightful and genuine advice to consumers helping to make their purchases justifiable... our [colour me beautiful] consultancy have been involved with many in-store events such as fashion shows, seasonal presentations, mini consultations and personal shopping events... these events enhance the consumers shopping experience, turning it into an event.

Апрель 2011

The new black – how to find the right colours for you

“...this year I’ve made a positive resolution: I’m going to wear more colourful clothes...Colour Me Beautiful, a 25 year old company...claims to bring happiness and reinvigorate confidence by changing what we wear... Having your colours ‘done’ means finding a palette that suits you based on skin tone, hair and eye colour. Colour consultants used to divide people into ‘seasons’. Now the art is more nuanced... I leave feeling inspired. There’s just one problem – now I really need to buy some new clothes”.

Февраль 2011

Make-up Lessons - Make-up lesson by Colour Me Beautiful

My make-up artist says my brown hair, blue eyes and neutral skin tone make my dominant colour type ‘soft’...I suit jade, olive and rose-browns... She holds swatches next to my skin and I can see her point... I discover olive-green pencil makes my eyes bluer and I’m using lip pencil for fuller lips. I’m thrilled. It’s all easy to recreate and I look a million times better.

Февраль 2011

Colours to keep you young

Your hair, skin and eyes take on a different appearance depending on what you are wearing and, specifically, on the colours you wear near your face. A new book from Colour Me Beautiful image consultancy, which has 1,000 studios worldwide, describes the six basic colour types to help you achieve a younger, fresher, more vibrant look...

Blueprint for beaut

"Most of the advice to me was illuminating - to both my taste and my complexion - especially that of swapping black for navy, which is more chic anyway.’

‘Favouring colours that suit you over trends might seem like an old-fashioned concept, but as the ideas of developing an idiosyncratic, lasting style is becoming more popular than slavishly copying celebrities, what could be more individual than having a unique colour profile that won’t change with the seasons."