SEO: Directory Listing Help with Two business locations in different states

I am in the process of building my second location, and will be moving to Nashville TN. My first location is located in ohio, and I am changing my primary location to nashville, but still want to keep my clients in Ohio... At least for the first year.

As for directory building, what is the best option? 1.) Should I create two separate directory listings for each location and then direct www.domain.com to Nashville directory, and then www.domain.com/ohio-wedding-photographer/ to the Ohio listing in the directory?

Or do you create one directory and mention I have offices in both Ohio and nashville?

Is it bad to have two listings for each location if they have different addresses and phone numbers?

1 Response

Just to clarify, you are opening a new office in TN but are still maintaining an office in Ohio? Or, are you saying you will no longer have a physical office in Ohio? Please, do be sure to explain this as it matters a great deal.

1) If you are running 2 branches now, with face-to-face contact with your customers, you are entitled to 2 Google+ Local pages - one for each branch. You are also eligible to build a unique set of citations for each of these offices on the various local business data platforms. You are not eligible to build 2 listings per branch on any platform, including Google. Yes, both branches need their own local area code phone numbers.

2) If you will no longer be maintaining an office in Ohio, then you cannot continue to list it in Google and should not have a citation set for it. Rather, after you've moved, you should update your existing Google+ Local page to reflect your new office location and update your other citations accordingly.

Hope this helps, but please feel free to provide further details if I've misunderstood any part of your scenario. Also, do refer to the Google guidelines ... they help a ton in matters like these: https://support.google.com/business/answer/3038177?hl=en