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VOLKSWAGEN BLUEMOTION

VOLKSWAGEN BLUEMOTION

advertising

films 30s / 20s
director : Arnaud Roussel
with Agence V

While all car brands communicate about the low rate of CO2 produced by their cars, Volkswagen decided to be distinguished by mocking this “green washing” trend and pointed out the Eco Bonus (a 700 euros State bonus for every new Golf purchased) which, according to the manufacturer, will not only appeal to nature lovers. Far from it.
Surely… At this price, everyone will be interested in ecology.