Blog

Organizations are spending enormous amounts of time and resources on social media in order to stay on top of the wealth of “information” that gets generated each day. As you may already know, “information” relates to data that organizations have to sift through so they can make sense of it all, and by investing in social media analytical tools, the hope is that it will produce a return that will make top executives proud. However, measuring social media ROI has been very challenging for marketers - not from the lack of data – but because of the inability to identify which pieces of data really matter.