Tag Archives: uk

A huge part of being a good SEO is digesting news, blogs, views, reports, whitepapers and filtering out the crap. He’s a list of 25 companies in the UK offering SEO services who are publishing some content that isn’t crap. They range from the small to the large but all tend to push out good content on RSS.

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If you’re an avid reader of any UK SEO blogs you should have noticed posts about the recent shift with foreign (predominantly American) sites, outranking many UK sites on certain search terms. The problem has been seen under a wide selection of search phrases from many SEO companies / individuals in the UK. There have also been some indicated of the problem reserved with UK sites ranking well in Australia search results.

So what have we seen?

– 1st / 2nd page can seem unaffected with no movement at all.
– Around 10-30 sites rank from the 2nd / 3rd page thus pushing rankings 2 to 3 pages down.
– Domains are .com and hosting in foreign country or have a country specific TLD e.g. ww.domain.be

What should you do?

– Continue to add relevant unique content to your site be that news or a blog
– Continue to build links to the site, don’t increase this rate rapidly.
– Read SEO blogs to track the changes.
– Clean up any errors showing on Google Webmaster Tools, doesn’t have any effect just something to take your mind of the problem.
– Don’t panic and sit this problem out, Google should* reverse this problem.* Nothing is guaranteed but with so much talk about this problem in the UK Google has to rectify this problem.

The issue seen by many UK SEO companies is that when Google makes a change such as the one seen you can’t really do much to rectify it. Clients will be annoyed about this stance but you can only sit it out and wait for the Search Engine to update, explain the issue to clients and keep them up to date. Most importantly you can’t really complain about Google, for all we know they could shut down tomorrow and there is nothing we can do about it!

An Idea

I do have one idea that could help thanks to Bing. Collective pressure from UK SEO companies on Google to either publically acknowledge the problem or get a fix in place. The only way this could succeed is by getting the issue in the public domain, on the BBC, ITV, Sky News etc. This then forces Google into doing something to prevent losing users to Bing, which is actually succeeding in being decent alternative to Google for UK public.

If you want to read up more on this or need proof to see that this isn’t an isolated case then here are 11 articles on the problem.

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There has been lots of chatter about a recent shift in ranking by Google with US based sites ranking in Google.co.uk, seoptimise and Search Round Table reported in articles and there was plenty of tweets about the movement. It’s caused a few problems with plenty of UK sites moving down the rankings due to the influx of US based sites.

It’s hard to quantify sometimes what has shifted in the rankings has done as you don’t have before and after data of the top 20, 30, 40 rankings.

Fortunately I have a report from January the 18th 2009 for the top 40 sites in google.co.uk on a search for “commercial laundry equipment”.

I’ve then taken the top 40 websites for the same search query today and the difference is concerning with US sites ranking in the place of many good UK sites. There is also sites from Belgium, India, Spain and China ranking in Google.co.uk.

It would be great to get someone from Google to have a look over this. If anyone has seen something similar with their clients or SERP’s post the details below in a comment. Also link to your own blog with an example of the movement of US sites in the UK rankings.

UPDATE 17/06 : Fresh Egg have an article on a similar problem with the key phrase Pet Surgery. Check out the article which has a great conspiracy theory behind the US sites ranking.

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Hi! Welcome

My name is John Campbell I’m a SEO based in UK. I worked for Just Search and Amaze in Manchester, I'll be moving to London soon. I'm a bit of a mad football fan, keen traveller and like to dabble in affiliates too. I went travelling for a year in 2011/2012 hence no posts for a while!