Our purpose

Our purpose is to innovate technology for good. When technology is simple to deploy and easy to adopt, it is more likely to scale and thus bring positive change.- Börje Ekholm, President and CEO, Ericsson

Our purpose

We have always driven our technology development with the intention to improve people's lives and contribute to the betterment of society. Whether it was enabling the first phone call, leading the industry on digital infrastructure and IoT, or innovating the AI systems of the future, we take active measures to ensure that we are a responsible driver of positive change with humanity at the core.

Our promise

Ericsson are on the quest for easy, creating game-changing technology that's easy to use, adopt and scale. It comes from our DNA - we have always seen the role of technology as making the complex simple, and enabling people to communicate easily with each other no matter where they are in the world. Today our philosophy is no different, and as our society faces ever more complex challenges it is more important than ever to create – and help others create – technologies designed to make the world easier.