DIESEL Global SS17 Launch Event

Global brand Diesel launched its new collection and ad campaign with a cheeky dig at Donald Trump’s proposed border wall between the USA and Mexico. We created a concrete scenic wall with a heart cut out to reflect the theme of ‘Make Love Not Walls’.

The real wall effect was created by using rubble to fill the inside of the structure, with barbed wire placed on the top. A secondary wall placed behind it featured a blue sky background perfect for photo opportunities with graphics wrapped on canvas, creating walls that added a touch of bright colour.