FoodMaxx celebrates opening in former Save Mart location

Modified: Thursday, Nov 15th, 2012BY: TARMO HANNULA

Workers from the newly opened FoodMaxx get a joy ride in Big Red, an oversized shopping cart powered by a Chevy 454 cubic-inch, 520 hp engine Wednesday at a ribbon-cutting ceremony in the Overlook Center. (Photo by Tarmo Hannula/Register-Pajaronian)

WATSONVILLE — FoodMaxx, one of the big box stores in the Overlook Center on Main Street, held their official ribbon cutting Wednesday.

The store, which boasts low prices on everything from seafood and meats to groceries, beverages, produce and household goods, is in the former location of Save Mart Supermarket.

Once a no-frills, warehouse-type store, the new FoodMaxx stores have the same lower shelving, open-shopping pattern, and easy-in-and-out access of a regular conventional supermarket. FoodMaxx offers a pharmacy, a bakery and a restaurant.

“It’s always exciting to open a new store,” said FoodMaxx vice president Brett Wing. “Many of our fresh products are grown right here in this area. We are looking forward to serving this community.”

Watsonville Mayor Eduardo Montecino welcomed the new store and staff and added, “you are going to rock this place.”

FoodMaxx is part of the privately owned and operated Save Mart Supermarkets family of stores. The first one opened in Fresno in 1989, said Alicia Rockwell, public affairs director.

“It’s an incredible feat to open one of these stores,” Wing said. “We’re happy to create all these jobs in your community. FoodMaxx is about guaranteed lowest prices and our quality is second to none.”