Number of Online Marketing Advertisers in Hawai'i increases

Submitted by daniel hildebrandt on 08/22/2013

The number of Online Marketing Advertisers in Hawai'i increased again!

Online marketing is a great opportunity for smaller businesses to get a bigger piece of the cake. It seems, some local business owners don't want to follow the trend of online sales or online acquisition. The possibility of loosing market share in the long run, to those businesses that invest in online marketing, is very high.

"I want Hawaiian businesses to realize what big advantages online marketing has for them. Having a website is only one small piece of the puzzle when it comes to online marketing. Business owners in Hawai'i have to understand, that the business world is changing. It's no longer important how big your business is or how long it has been around, it's important that people find it on their mobile devices and after that find you offline. It is surviving of the fittest" said Daniel Hildebrandt. "I would love to work with more business owners on Oahu, making Honolulu the strongest online business community in the state of Hawai'i within the next years."

The actual numbers of advertisers and website publishers has increased slightly. 6,800 businesses in Hawai'i advertised or published online in 2009. In 2012 there were 8,600 local businesses using the advantages of online advertising.

Within the last years, the annual growth rate went down from 12,65% in 2010 to only 3,61% in 2012. Keeping in mind that the investment in online advertising around the globe is growing, we must ask why businesses on the islands are not using online advertising to increase their sales? We at dth think, that online advertising and especially mobile advertising is a great way to advertise and actually make money, instead of just spending it.

Google has invented some great new instruments, that will help hawaiian businesses to make successful use of online advertising.

Here are some of the numbers for Hawai'i out of the Google eCities report:

You like to find out more about the advantages of online marketing for your company? Feel free to contact us.

If you like to find out more about the Google eCity Awards, visit this website.