Slideshows by User: AmmonJohnshttps://www.slideshare.net/
http://www.slideshare.net/images/logo.gifSlideshows by User: AmmonJohnshttps://www.slideshare.net/
Thu, 24 Apr 2014 13:41:17 GMTSlideShare feed for Slideshows by User: AmmonJohnsDelete Google Analytics - a Crazy Idea you MUST considerhttps://www.slideshare.net/AmmonJohns/killing-analytics
killinganalytics-140424134117-phpapp02 Presentation from BrightonSEO, April, 2014, by Ammon Johns that caused some buzz, and some thinking. Updated 25 April 2014 with extra slides to give more of the presentation that was spoken and implicit, but not directly written in the original slides.]]>
Presentation from BrightonSEO, April, 2014, by Ammon Johns that caused some buzz, and some thinking. Updated 25 April 2014 with extra slides to give more of the presentation that was spoken and implicit, but not directly written in the original slides.]]>
Thu, 24 Apr 2014 13:41:17 GMThttps://www.slideshare.net/AmmonJohns/killing-analyticsAmmonJohns@slideshare.net(AmmonJohns)Delete Google Analytics - a Crazy Idea you MUST considerAmmonJohnsPresentation from BrightonSEO, April, 2014, by Ammon Johns that caused some buzz, and some thinking. Updated 25 April 2014 with extra slides to give more of the presentation that was spoken and implicit, but not directly written in the original slides.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/killinganalytics-140424134117-phpapp02-thumbnail-2.jpg?cb=1398551347" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation from BrightonSEO, April, 2014, by Ammon Johns that caused some buzz, and some thinking. Updated 25 April 2014 with extra slides to give more of the presentation that was spoken and implicit, but not directly written in the original slides.

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85544//cdn.slidesharecdn.com/ss_thumbnails/killinganalytics-140424134117-phpapp02-thumbnail-2.jpg?cb=1398551347presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted0Powerful Content Marketing for the Real Worldhttps://www.slideshare.net/AmmonJohns/content-marketingforreal
content-marketing-for-real-140319210035-phpapp02 A Guest Tutor presentation created for Heather Lloyd-Martin's seocopywriting.com group.
Content Marketing is now one of the hottest terms in the ever-growing list of buzzwords for online marketing and SEO. Like most buzzwords, there are a lot of misunderstandings and misuses of the term, which is somewhat ironic for a buzzword about communicating more effectively.
In this presentation I cover what Content Marketing really is, how to root it firmly in the marketing plan, and how the function of the content will often shape the format.
The approach is pragmatic and practical, with several examples, and all designed to be used in the imperfect, resource-limited real world.]]>
A Guest Tutor presentation created for Heather Lloyd-Martin's seocopywriting.com group.
Content Marketing is now one of the hottest terms in the ever-growing list of buzzwords for online marketing and SEO. Like most buzzwords, there are a lot of misunderstandings and misuses of the term, which is somewhat ironic for a buzzword about communicating more effectively.
In this presentation I cover what Content Marketing really is, how to root it firmly in the marketing plan, and how the function of the content will often shape the format.
The approach is pragmatic and practical, with several examples, and all designed to be used in the imperfect, resource-limited real world.]]>
Wed, 19 Mar 2014 21:00:35 GMThttps://www.slideshare.net/AmmonJohns/content-marketingforrealAmmonJohns@slideshare.net(AmmonJohns)Powerful Content Marketing for the Real WorldAmmonJohnsA Guest Tutor presentation created for Heather Lloyd-Martin's seocopywriting.com group.
Content Marketing is now one of the hottest terms in the ever-growing list of buzzwords for online marketing and SEO. Like most buzzwords, there are a lot of misunderstandings and misuses of the term, which is somewhat ironic for a buzzword about communicating more effectively.
In this presentation I cover what Content Marketing really is, how to root it firmly in the marketing plan, and how the function of the content will often shape the format.
The approach is pragmatic and practical, with several examples, and all designed to be used in the imperfect, resource-limited real world.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/content-marketing-for-real-140319210035-phpapp02-thumbnail-2.jpg?cb=1395263695" style="border:1px solid #C3E6D8;float:right;" /><br> A Guest Tutor presentation created for Heather Lloyd-Martin&#39;s seocopywriting.com group.
Content Marketing is now one of the hottest terms in the ever-growing list of buzzwords for online marketing and SEO. Like most buzzwords, there are a lot of misunderstandings and misuses of the term, which is somewhat ironic for a buzzword about communicating more effectively.
In this presentation I cover what Content Marketing really is, how to root it firmly in the marketing plan, and how the function of the content will often shape the format.
The approach is pragmatic and practical, with several examples, and all designed to be used in the imperfect, resource-limited real world.

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//cdn.slidesharecdn.com/profile-photo-AmmonJohns-48x48.jpg?cb=1517854885In basic terms, I'm a marketing professional, fully versed in both the potential, and the realities, of Internet marketing in general, and search marketing in particular. I spell out the solutions to all situations known, and those not yet detected, in the language of both the marketing department, and the IT department.
I don't follow the common trends of the day, because you don't get ahead by following. I apply analysis of the client, their objectives, capabilities, and resources, against the market they operate in, their customers, and their competitors. Each campaign is unique, as even a second campaign for one client deals with a landscape changed by the earlier campaign.
My t...http://www.ammonjohns.com///cdn.slidesharecdn.com/ss_thumbnails/killinganalytics-140424134117-phpapp02-thumbnail.jpg?cb=1398551347AmmonJohns/killing-analyticsDelete Google Analytic...//cdn.slidesharecdn.com/ss_thumbnails/content-marketing-for-real-140319210035-phpapp02-thumbnail.jpg?cb=1395263695AmmonJohns/content-marketingforrealPowerful Content Marke...