Callaway's New CEO Plans
To Maintain Old Strategy

By

Sydney Leavens Staff Reporter of The Wall Street Journal

Updated Aug. 8, 2001 12:01 a.m. ET

CARLSBAD, Calif. -- In the 19 years he served as chairman of the golf-club company that bears his name, Ely Callaway was the focal point of Callaway Golf Co. He appeared in its ads, tangled with the U.S. Golf Association over the legality of his innovative drivers, and even came out of retirement to run day-to-day operations when Callaway hit a sales slump three years ago.

Mr. Callaway, who died last month, still casts a big shadow on a company that is facing stagnant industry growth, weather across much of the U.S. that...