People For the American Way Expands Latino Vote Campaign, Launches New TV Ad in Four Swing States

PFAW Expands Latino Vote Campaign with New Ad in 4 States

Washington, DC -- People For the American Way expanded its campaign targeting Latino voters this week, adding outreach in Nevada and North Carolina and launching the second in a series of Spanish-language television ads exposing Mitt Romney's dangerous agenda for Latinos. The ad, running in key markets in Nevada, Ohio, Virginia and Wisconsin, features interviews with real voters reacting to Romney's promise to veto the DREAM Act if it were to be passed by Congress. The two TV ads, along with radio and direct mail outreach are part of a $1.2 million and growing campaign in key swing states.

"Mitt Romney has been very clear about his extreme anti-Latino agenda," said Michael Keegan, president of People For the American Way. "He slammed Justice Sonia Sotomayor, the first Hispanic Supreme Court Justice. He touted the endorsement of Kris Kobach, the architect of disastrous, draconian anti-immigrant measures in Arizona and Alabama. He vowed to make life so difficult for undocumented immigrants that they would be forced to 'self-deport.' He even rejected the DREAM Act, which after being partially implemented by President Obama's executive order, is helping thousands of loyal, hard-working young Americans give back to the country they call home."

"Romney plans to heap further tax cuts on the wealthiest at the expense of programs that benefit working people,"continued Keegan. "Americans should have a shot at the American dream. Mitt Romney and Paul Ryan want to slam the door on all but the already privileged few."