According to Bloomberg, first half salesofelectrified vehiclegrew by 23 percent in 2013, as compared to the first six months of 2012. Electrified vehicle sales through the end of June totaled 287,000 units (yes, most of that total is from sales of conventional hybrids).

Meanwhile, sales of full-size pickups trucks rose by 22 percent through the first six months of 2013, as compared to the results posted in the first half of 2012.

What this all means is that electrified vehicle growth is outpacing that of full-size trucks.

Bloomberg suggests that this was made by possible by strong sales of the Ford Fusion (both plug-in and conventional hybrid versions), C-Max (again, offered in both plug-in and conventional hybrid versions) and the Tesla Model S.

There are, indeed, other vehicles that contributed to the 23-percent growth, but Bloomberg says most of the boom was from the sales success of these three models. More specifically, the electrified versions of the Fusion and C-Max boosted Ford’s deliveries in the segment to 46,197, or 5 times the amount the automaker sold during the first 6 months of 2012.

“The number of entries in the segment continues to grow, so as a buyer you don’t have to make a compromise to get what you want. Ford is obviously increasing sales, but what’s more important is they’re now a serious player in this space.”

It can become more sustainable when they do things like cut the prices $4000 to $5000 on several of the models in that it opens up a new pool of customers. It could also become more sustainable if gas prices keep their steady weekly and mouthy rises which might get more people. But the biggest driver to is people getting used to it such as if more people see them on the road or know someone that has one they feel less nervous about having to worry about being on their own with learning about how it works like all new tech.