It’s possible, if you do digital work for a nonprofit, that you are a little busy these days. Maybe you have decided the latter half of December might be a good time to do some fundraising and marketing. Or perhaps your nonprofit is… concerned, let’s say. About certain… events? That might be taking place on or around January 20?

Because here’s the thing. All the work you do for your cause online: social media, email, fundraising, organizing, ads, recruitment, advocacy, engagement, etc. – all that stuff matters. It’s how you strengthen your nonprofit, advance your cause, and change the world. But if you want to decide where your program should go, you need to know where you stand right now.

That’s where Benchmarks comes in. It’s your guide to what’s normal, what’s changing, and what your friends, colleagues, competitors, and frenemies are experiencing. By adding your data, you’ll help make Benchmarks even more useful for everyone, including your own nonprofit.

The math is simple: more participants means a better Benchmarks Study. And this is especially important for sectors where we’ve had relatively few participants in the past:Cultural, Education, and Domestic Hunger/Poverty. If your nonprofit falls into these categories, we need you!

Sign up to participate here.I promise we will make it fun (pulling data and learning about online nonprofit metrics is fun for you, right? I can already tell we’re going to be friends).

Good luck with your end-of-year efforts, and I hope we’ll see you in next year’s Benchmarks Study.

P.S. There would be a few hours of effort required on your part. We do our best to make this easy, outlining what data we need from you—mostly a couple of data exports and coding of your message data.

We take your data security extremely seriously, and will ensure that your organization’s data is confidential and not identifiable in the final study. Only you will know how your organization stacks up in the end!