NEW YORK, NY, February 11, 2011- (Virtual Press Office) – My Princess Academy, a division of the Almar Sales Company, will be presenting its new collection at this year’s Toy Fair. This announcement comes on the heels of exciting news that sales in this line have increased more than double those of last year. The brand is both an interactive online destination (http://www.MyPrincessAcademy.com) and magical line of princess apparel, accessories, and décor designed to play an inspired role in the positive development of young girls everywhere.

Every young girl dreams of growing up to become a princess, and My Princess Academy uses an extraordinary virtual experience to make those dreams come true. The brand’s website invites girls to enter an authentic princess world filled with exciting games and activities united by the common theme of empowering girls to be a “new kind of princess.” By focusing on the “4 Pillars of Princesshood” – generosity, intelligence, beauty, and confidence – My Princess Academy seeks to teach girls how to be their best selves, defined not only by physical beauty but by inner beauty.

Girls also have the opportunity to shop for role-play clothing and accessories, from princess dresses and tiaras, to fancy pettiskirts and make-up kits. Each product comes with its own unique virtue saying that helps reinforce the brand’s messages of empowerment and positive self-esteem for all girls.

“Building confidence and self-esteem is our first priority, and My Princess Academy products have continued to do so through the years,” says Jackie Ashkenazie, EVP of Business Development, Almar Sales, owner of My Princess Academy. “This year is no different. We are excited to reach new audiences and unveil new developments that inspire young girls at Toy Fair.”

About My Princess Academy MyPrincessAcademy.com is a wondrous online destination that plays an inspired role in the positive development of girls’ ages three and up. With a magical brand of quality apparel, accessories and décor, My Princess Academy actively promotes and celebrates the inner-strength in all girls.

MyPrincessAcademy.com provides a place where girls can be their own kind of princess and where every young girl can grow up to rule.

About Almar Sales Company
Almar Sales Company was founded by Jack Ash in 1965 and is under the leadership of its founders’ sons, as well as industry experts in sales, marketing, merchandising and operations. Almar specializes in Designing, Manufacturing and Distributing Fashion Hair Accessories, Costume Jewelry, Cosmetics, Children's Toys and Novelty Items. Almar is a leader in its industries and is one of the largest companies of its kind. Almar is known by its clients to create new, exciting, innovative products on a daily basis. Almar is also known to carry the highest level of inventories in all its product categories, making it a one stop shop for retailers – specializing in “Just-In-Time” product. For over 45 years, Almar has been a reliable source for innovative, safe, quality and dependable products and is a reliable and valuable partner to some of the largest retailers in the US and around the world.