I think for a ride-hailing company to be sustainable, they’d have to strike a balance between drivers and riders, providing benefits to both communities.

Like this article pointed out, TADA’s competitors strategy is to “tie down drivers by, for instance, nudging them to devote significant amounts of time to their apps”.

But they also highlighted that TADA will “quickly become a forgotten app” should users repeatedly fail to get a ride on their app.

Who knows, though?

At the rate they’re going, TADA could soon take over Ryde to have the second-largest private-hire driver pool in Singapore, simply because of the flexibility and the promise that drivers can take home all of their earnings.

Ryde’s special private-hire services like RydePET, and their scheduled booking feature could become their niche.

Kardi’s consistently low fares could also be a big draw for riders who want affordable car rides to their destinations.