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Sumit SinghalSumit Singhal loves modern architecture. He comes from a family of builders who have built more than 20 projects in the last ten years near Delhi in India. He has recently started writing about the architectural projects that catch his imagination.

Inside Fashion Store in Vienna, Austria by Söhne & Partner Architects

It was the designer’s intention to create a restrained and straight room in order to make it an eye-catcher for the Neubaugasse in Vienna. Thus, people who are passing by should be guided into the store. The colour turquoise directs the customers through the shop while the interior is mainly white and sober in order to present the fashion at the best. Big mirror surfaces make the room seemingly bigger.