On the second day of Christmas we met a beauty guru!

Organic beauty guru Emma Coleman launched organic and natural skincare brand Inner-Soul Organics in 2011 after working first as an NHS nurse and then as a clinical aromatherapist.

After creating bespoke products for her clients for 12 years, she decided to launch a capsule range of products and today she offers multi-award-winning, quality skincare.

Meet Emma and her business now and don’t forget to enter our Inner-Soul Organics competition [more details below].

My typical working day is…

…school run with my 3 boys, then dash home to pick up e-mails, go through orders and make calls. I try to schedule any meetings in the mornings if possible. If I am working on something bespoke for a client, this can take several weeks to complete so there is generally some tweaking on a project to be done to bring it closer to fruition. I formulate all the products and often design how they will look too, so bespoke and new projects can be very intense –I often dream about them in fact! I generally take time out of work between 4 and 7 with the boys after school where possible, and work late once they are in bed.