The latest promotional push is this video of the cast of The Walking Dead visiting the Halloween Horror Nights maze based on their show. Sure, the corporate synergy is palpable (plugging both Universal's maze and AMC's show), but it is fun to watch the actors confronted with - and frightened by - scenes and images that frightened their audience.

Steven Yeun reacts to the horrors within the Walking Dead maze

Footnote:

*Really, the only secret is why Universal never used their annual Halloween event to push their own product quite so aggressively; The Wolf Man and The Thing got the soft sell by comparison.