ABOUT

#ADOPTICELAND

Einstök Ölgerð, Iceland’s premier craft beer export, couldn’t be more proud that its home country has vanquished numerous teams from lands far and wide to take their inaugural place on the 2018 World Cup stage. Einstök will show their support of the Iceland national football team by giving Einstök fans around the world the opportunity to #ADOPTICELAND. To honor the team’s tremendous feat, we’ve created a special-edition White Ale bottle along with commemorative merchandise and are planning watch parties worldwide to give our legions a front row seat at this historic event.

Einstök is also thrilled to partner with Inspired By Iceland and to collaborate with many other Icelandic brands in order to encourage Vikings around the world to join #TeamIceland (teamiceland.com).

“This is the first time in history that Iceland has qualified for the World Cup,” explains Gudjon Gudmundsson, Einstök’s Managing Director in Reykjavik.

“WE ARE A SMALL COUNTRY, BUT OUR VIKING SPIRIT IS MIGHTY. I BELIEVE THE TEAM WILL BE VICTORIOUS.”

To some, Iceland may seem like a remote country in the middle of nowhere, but to Icelanders and Einstök fans, we prefer to think of Iceland as a country in the middle of everywhere. So, why not #ADOPTICELAND? Our bandwagon is big enough for all, and our beer supply is abundant.