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When I got hired by an independent contractor to track social media during Hawaii 2010 primary and main elections, one of the things I noticed was the amount of content that was spun out there. From opening campaign fan pages on Facebook to Youtube and twitter profiles, it was a rush to get on the social media starting line but without any kind of exit strategy. DANGEROUS!

If any career politician in Hawaii rushed to get their game on in social media just to get the spin and they don’t tend to the profiles and content that’s posted, this will definitely have a track-able impact on future running’s of that politician. Think about it; with all the content that the politicians spun out there on social media can be used against them in the future when the changing their platforms or opinions. If this falls into the hands of their opponents, it WILL be used against them.

So in short, if you have either won or lost as a politician in the recent Hawaii 2010 campaign and you used social media, it would be best of you “scrub” or delete your profiles of title and content. Surly, if they decide they want to run again, they don’t want people getting served old content. It would probably be perceived that the politician isn’t current = fail!