Sydney Opera House + JCDecaux launch interactive and outdoor media campaign in lead up to landmark's 40th anniversary next year

Sydney Opera House and JCDecaux are setting new benchmarks for Out of Home media by incorporating interactive social media into Outdoor sites in Sydney. The new sites kick off a global campaign for Sydney Opera House in the lead up to the landmark's 40th anniversary next year.

The campaign, called Big Moments, contains a range of integrated communications elements. Facebook is the entry mechanism, inviting people to share their own big moment and memories from the House through their photos and anecdotes. These are seamlessly transferred to three JCDecaux touch screen panels at Pitt Street, Martin Place and Circular Quay, allowing passersby to interact with the screens like a giant tablet device. Those who aren't near the touch screens can explore the Big Moments campaign anywhere they wish through the mobile site replicating the screens.

For the JCDecaux network, this is an exciting media first solution. The
public were invited to co-create the Sydney Opera House Facebook
Timeline and then the campaign delivers this content to the street,
housed within live, interactive touch screen panels.

"What's more, the metro, tech savvy JCDecaux audiences are embracing
these new platforms and I have no doubt the experience will confer a
positive image on the Sydney Opera House brand. We believe that smart
integration with social media is critical and this campaign sets new
benchmarks for the industry."

Says Victoria Doidge, director,
marketing & communications, Sydney Opera House: "At Sydney Opera
House we believe that the most powerful way to engage consumers is to
get them to tell their personal brand story.

"The Big Moments campaign simply affords our community the opportunity
to celebrate their Big Moment at the House via a combination of outdoor,
mobile and social platforms. The 'tech' behind this campaign is
certainly very cool but the idea is simple and authentic. We are proud
of our partnership with JCDecaux, firstly because it delivers us awesome
results at the box office, but secondly because together we can make
clever things happen on the streets of Sydney."

Sydney Opera House will feature the best entries in its own Facebook
timeline throughout the Big Moments campaign. At the campaign's
completion four winners will be picked to access a once-in-a-lifetime
experience - dinner on the Concert Hall stage, with friends.

Sydney
Opera House's Big Moments campaign was made possible by Pixolut who
developed and designed the Innovate screen panels, mobile web page and
facebook app.