The lack of engagement on traditional ads is a strain on their effectiveness.

To preserve the effectiveness of commercial messages, marketers need to drastically rethink the way they interact with their target audiences. But as long as people retain a negative attitude towards ads, not a lot will change.

So there’s really only one solution to regain your target audience’s engagement: make ads fun again!

The easiest way to do that is with interactive ads!
In this blog you can find what interactive ads are and 5 reasons why it’s a good idea to start using them.

What are interactive ads?

Interactive ads, also often called playable ads, are html5-based advertisements you can click on and interact with. That means they are compatible with web browsers, so you can use them on your own website or as banner ads on other sites. They exist in many different forms: from a simple quiz to a branded mini game or even interactive videos with clickable hotspots.

3. Leading ad platforms are pushing interactive ads

Google and Facebook, the leaders of the online ad market are pushing interactive ads. Those companies rely on massive samples of data to improve their customer experience and are in the best position to know what people want.

According to Facebook, slow load times are a top reason people abandon a website after clicking on an ad. That’s why they created interactive Canvas ads.
To increase conversions, they created lead ads, allowing marketers to include a contact form in an ad.