Presentation Date

12 February 2013

And the Survey Says: What Consumers Think About Our Instructions (And It’s Not Good!)

Sharon Burton

Overview

In the world of product development and marketing, we have a myth that “no one reads the product instructions.” Inherent to this assumption is that product instructions are not important and can be ignored, as they are of no value.

This webinar examines the results of a survey done in mid-2012 that contains some surprising results and actionable steps your company can make to differentiate your products and your brand from your competitors.

For example, 90% of respondents use the product instructions to install/set up products or when something goes wrong. Customers want clear instructions and they are angry and upset they don’t get them.

If you are involved in product development, marketing, or technical communication in any way, you need to attend this webinar.