Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading →

LPS (Leland, Parachini, Steinberg, Matzger & Melnick, LLP.) is an established, highly regarded law firm based in San Francisco. Created in 1900, it is a full service law firm. Its clients consist of businesses and individuals who are in need of representation for professional, economic or personal reasons. Their areas of expertise include: General Counsel … Continue reading →

Question: Why is it important to have a straightforward, uncluttered website? After all, shouldn’t prospective clients learn all about what a company has done to serve all its clients, so they can make a strong determination online about whether or not to buy the goods and/or services offered? Actually, the answer is no, and I’ll … Continue reading →

Why Do I Need Security? You may believe that if you are not a retail website or don’t otherwise have the type of sensitive information typically sought out by criminals, you need not worry much about securing your website. But today’s attackers have evolved along with technology to the point where credit card numbers or … Continue reading →

When Mission Hospice needed to update their website, they knew exactly what they wanted in the new design. Since 1979, this non-profit organization has been dedicated to providing comfort, compassion and support to San Mateo residents who are facing terminal or life limiting illnesses. They wanted their website to serve as an extension of this … Continue reading →

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading →

“Sir, are you sure you dropped your keys here?” “No, no, I heard them fall about a block away,” “Then why on earth are you searching for them here?” “Well, because the light is so much better!” We’ve all heard one version or another of that story over the years and it always draws a … Continue reading →

When it comes to your website, image really is everything. The old adage about a picture being worth a thousand words holds truer today than it ever has. But that’s just the beginning of the story. You already know that it’s imperative that your web design contain some well-chosen imagery to enhance its visual appeal. … Continue reading →

“This isn’t working out.” No matter who they’re coming from or what the context, those are four simple words no one wants to hear. At a minimum, they indicate that something is very wrong; more often than not, they signify the end of a relationship. And whether that relationship is with your high school crush … Continue reading →

After over 25 years in the business, few understand change – and the importance of all the details involved – better than Transend Corp. This Silicon Valley-based email company has turned email migration into an art form, successfully converting over 20 million mailboxes for large and small organizations spanning the globe. Transend Corp. attributes their … Continue reading →

When I first heard about Gravity Forms for WordPress, I thought to myself, who would ever need anything other than a contact form on their site. This software looked so difficult to employ and really useful features were mostly undocumented. But soon I realized that this is THE software to use for extensive form data … Continue reading →

There’s no denying it, the time has come. You have outgrown your current website – it no longer adequately reflects who you are, what you do, or the image you want your company to project. Perhaps it never did. You’re ready to take the next step, to invest in a new design that will refresh … Continue reading →