DALLAS, TX— Avery Dennison RFID recently announced that the company is showcasing what it says is the industry’s broadest portfolio of high-performance Gen 2 RFID inlays at RFID World 2006 in Dallas, TX. Avery Dennison RFID’s Gen 2 portfolio includes products for carton/pallet and item-level applications and supports both EPC Gen 2 and ISO 18000-6C protocols. Avery Dennison RFID’s product offering is said to effectively addresse a variety of RF concerns, including RF-unfriendly carton contents, tag orientation issues, high-density environments, and other application challenges found in myriad real-world RFID environments. “At Avery Dennison, we understand that different people have very different RFID needs. We are very proud to unveil a portfolio that provides solutions for a wide variety of applications,” says George Reynolds, VP, worldwide RFID sales and marketing, Avery Dennison RFID. “Our entire product line is designed, tested, and produced specifically to address real-world RFID issues; hence our new brand positioning – Real-World RFID. Visit Avery Dennison