Mobile is revolutionizing “offline” behaviors in a way that desktop devices never could. Learn the strategies and tactics of top brands that are successfully harnessing the multi-trillion dollar physical-to-digital and digital-to-physical opportunities to create new markets, better serve customers, and stay ahead of the competition.

Smartphones are way more than just another consumer technology device. As the most “personal” media ever known to man, they help us learn and play, connect with the people who matter to us, live healthier lives, and even discover new people, places and things. This panel will explore a "day in the mobile life” of the future user and what’s necessary to anticipate and address their needs.

Where the web era was characterized by a heavy focus on customer acquisition (SEM, SEO, etc), the big winners in the mobile era are companies that have mastered full-lifecycle engagement to create amazing experiences for their users that grow richer over time. Get an inside look at how top companies are engaging audiences 1-on-1 at massive scale to engender loyalty, advocacy, and enduring relationships.

What does a pioneering razor company, a global online newspaper, and the leading team communications app have in common? All of them have masterfully blended art and science into an experience that, despite all odds, has become a core, intimate part of increasingly distracted and highly-busy people’s lives. This session will explore making products that “stick” and how those learnings can be applied to other businesses and industries.

We’ve all seen the logo charts and stats. Technology budgets are shifting from CIOs to CMOs, and with that trend, the numbers of platforms and tools in the average marketer’s stack continues to rise each year. This panel will discuss how the marketing stack of the future will be integrated and organized, and what that means for brands, service providers, and consumers.

Modern sports fans don’t just want to watch the game, they want to be part of it -- inside the stadium and out, and across all screens, channels and platforms. Evolutions in VR/AR, fantasy, and in-game analytics will continue to feed even greater demand. How will teams, leagues, and athletes keep fans cheering? Join us as our panel of sports engagement experts weigh in.

The retail banking, brokerage, and financial planning experiences are evolving rapidly. How will modern financial companies, enabled by new technologies, address the needs of a new generation of mobile-first consumers? Join us for a look into how mobile money has, and will, change the world.

Mobile commerce has reached a tipping point. Forrester estimates that a third of all retail sales (including offline ones) are now directly influenced by mobile behaviors. This panel will delve into the mobile acquisition, retention, and monetization playbooks of three of the world’s top eCommerce brands.