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Beauty, fashion brands eye Iran's US$4b market

Women are required to wear modest clothes and headscarves, but their faces and hands are not covered, and many express their individuality with lipstick, mascara and nail polish.

PHOTO: REUTERS

Dubai

WHEN Dubai businesswoman Negin Fattahi-Dasmal opened the first branch of her luxurious nail salon chain in Iran this year, it was met with both excitement and scepticism among image-conscious young Iranians.