He didn't just start sucking on a pacifier. He never stopped. He's been sucking that very pacifier since he was a wee little baby in secret. He's just now decided to stop hiding it and own his childhood habit, loud and proud.

He's trying to quit smoking by replacing his cigs with the binky.

Or maybe he's trying to kick his pesky gum-chewing habit.

He wanted to feel closer to his little brother and sister by channeling his inner-baby.

That's no normal pacifier. It's a $4 million gold encrusted, diamond filled binky-shaped grill. And why wouldn't you want to chew on that?

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