$20 mil WB media account to Grey Entertainment

Published on May 26, 1997.

WB Television Network has awarded Grey Entertainment, New York, its $15 million to $20 million media planning and buying account. Grey Entertainment, along with WB's in-house agency, will also handle selective creative assignments. The win comes after Grey's loss of the $35 million ABC Television Network in April to TBWA Chiat/Day, New York. Grey Entertainment already had Warner Bros. studios as a client.