"At Vodafone, we are driven with the singular objective of delivering superior experience to our customers. Data is increasingly driving usage pattern, more so during important festivals like Diwali. Offering free data on Diwali is our way of gratifying our valued 188 million customers for their love and trust in the brand and our service experience. We take this opportunity to wish all our customers Happy Diwali and will continue to delight them with such differentiated offerings in the days to come," said Sunil Sood – Managing Director and CEO, Vodafone India about the offer.

This isn’t the first time Vodafone has an offer for its users on Diwali. Last year, it announced a two-day Diwali flash sale for prepaid users in Delhi and NCR region. Those entitled for the offer would then get up to 80 percent off on data, SMS, and talktime. In 2013 too Vodafone offered up to 80 percent off on 2G data plans for its prepaid and postpaid users.