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Media & Entertainment

Media and Entertainment (M&E) is one of the fastest growing sectors in India. The sector consists of creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms.

The industry is taking initiatives like regional content and distribution platforms (digital, non-digital and mobile) to enhance customer understanding as well as monetize content. New technologies such as 3G, broadband and mobile infrastructure are also helping in propelling the growth rate. The Indian economy grew at a faster pace in 2010 compared to 2009, which translated into more advertising as well consumer spending. This high growth rate will continue to remain in 2011 as well.

The Hindi Film Industry

According to FCCI report 2011, the Indian Media and Entertainment sector worth $17 billion in 2011 is slated to grow at over 14% CAGR to $ 29 billion in 2015, with the film industry expected to grow to $ 3 billion by 2015.

The Indian film industry produces the largest number of films in the world, however revenue – wise, it accounts for only 1 percent of global film industry revenues .Indian films, especially the mainstream Hindi film industry (or bollywood) dominate segments like music and live entertainment as well as television, where popular films and film – based programmes attract the highest viewership along with cricket.

All These point to that the Indian film industry is now reaching the sophistication that is required to cater to global audiences. Around 75 percent of the total Hindi films made each year are made in Bollywood, which are released throughout India on both big and small screened overseas formats, with several of them being screened overseas as well. Films made in Bollywood not only have a national audience but have mass appeal and also account for over 40 percent of total revenues of the overall Indian film industry.

Digitization of theaters, higher average ticket prices and the growth of multiplexes are the primary drivers fuelling growth in the industry.