How is Social Media Being Used in Insurance?

Social Media has established a foothold in many insurers in the United States. However, strategies, goals and results vary widely. In order to shed some light on why and how this new tool is being used by insurers to enhance their businesses, Celent and Locke Lord LLP are conducting a survey among their respective clients that answers the questions most often received about the use of social media by insurance companies in North America.

The survey explores the benefits, barriers, plans, legal considerations and business results of social media in insurance. The data collected will provide a picture of the current state of play and will also provide a look at what insurers expect in their “social” future.

I agree with you that Social Media has established a foothold in many insurers in the United States. But I think more reason that of insurer honesty also help them. Publicity can create a place for you but it will no longer if you are not honest. If every client satisfies with your service then they must back again. Thank you, this is so wonderful post.