In the past couple weeks, we’ve watched two men from two different Hollywoods talk about their faith. One received a lot of applause and praise hand emojis; the other was relentlessly mocked.

So, why the discrepancy? Because Chris Pratt considered his audience and provided context, and Jeff Sessions didn’t. Let us explain.

#1 — Know Your Audience

While most people believe in a higher power, not everyone subscribes to the Bible. To guarantee your message reaches as many people as possible, remain inclusive by using generalizations that most people agree with regardless of their faith – i.e. God loves you.

#2 — Context Matters

It rarely works to apply one Bible verse to a complex issue, so we recommend you don’t. But if you find yourself speaking to an audience that wants (and is prepared) to hear scripture cited or read, you have to give context.

Jeff Sessions may have been able to escape the mockery if he had first provided context for the Romans 13 reference, or he may have realized in the process of providing context that his reference didn’t apply to the larger policy issue.

If you’re unsure whether to talk about your faith in public, first consider the audience:

Sometimes it’s best to stick with a general truth that applies to many faiths.

Sometimes it’s best to use examples to prove your point — remember, Jesus often spoke in parables.

Sometimes it’s helpful to state your case, but not tie your perspective to faith.

David Hogg has been in the news since that fateful day in February when 14 students and 3 staff members were killed at Stoneman Douglas High School in Parkland, FL.

In the aftermath, he and his classmates have made a name for themselves by championing gun control. You’ve seen them in interviews on major news networks and as headliners at the March for Our Lives.

Today marks another activist milestone – David and his sister have written and released a book to serve as “a guide to the #NeverAgain movement.”

This means the media will turn their attention back to the Parkland shooting and the issue of gun control, and you should prepare to answer questions about it.

Here’s what not to do:

Don’t attack the kids. Doing so hijacks the conversation and turns attention away from the issue we should be debating.

Here’s what to do:

Start by acknowledging how great it is for young people to be exercising their free speech rights, and then pivot to solutions.

It’s a simple equation, but it works. Acknowledge the kids’ involvement as a good thing before you talk facts and figures. Otherwise, you make news by attacking victims of a school shooting, and that’s never a good look on anyone. Just because we can’t imagine the horror and tragic aftermath doesn’t mean we should skip over the emotion and their efforts to deal.

All eyes are on the summit between President Donald Trump and Kim Jong-un as they decide North Korea’s nuclear future. Every step they take and move they make will be analyzed, and the opportunity for Kim Jong-un to use this meeting and its optics as propaganda is very real.

Though most of us won’t ever have to worry about appearing too friendly in a photo op, President Trump and members of his Administration should.

Kim Jong-un is the worst human rights violator of our time. He has killed members of his own family, he tortured and killed American Otto Warmbier, and there are estimates of up to 120,000 political prisoners in North Korea today.

Because we don’t want to legitimize the brutality of Kim Jong-un’s regime, it’s imperative that every photo op between him and Trump signal diplomacy, not friendship.

Here’s a study in what to do/what not to do from Secretary Pompeo’s first meeting with Kim Jong-un:

#1 — Keep your happiness in check

Yes, we want North Korea to be a better actor on the world stage, but it’s never a good look to laugh with a murderer. Maintain your composure and accept the gravity of the situation.

#2 — Remain cool

This photo is much better, but Pompeo’s hand on Kim Jong-un’s back seems a little too familiar. They aren’t friends. They will never be friends. So, there’s no need to act otherwise. The only acceptable contact is a hand shake to demonstrate business has been done.

#3 — Repeat after me

This photo is a perfect demonstration of how to pose with the worst human rights violator of our time. No smile means all business, and the only contact is a handshake which signals diplomacy not friendship.

This meeting will be a true test in discipline for President Trump as he loves a camera and a microphone. Fingers crossed the gravity of the situation will outweigh his desire to say cheese (or start another international bromance).

http://districtmediagroup.com/wp-content/uploads/Pompeo-1.png11541264Rachel Phillipshttp://districtmediagroup.com/wp-content/uploads/logo_white_175x81.pngRachel Phillips2018-06-11 08:33:062018-06-11 09:00:17NoKo: How NOT to do a photo op

So much has happened, and it’s only Tuesday. Given the busy, busy news cycle, we thought we’d highlight the teachable moments from yesterday’s top stories:

#1 — U.S. Supreme Court rules in favor of Masterpiece Cakeshop

This story has been making headlines for a while, so Jack Phillips and Masterpiece Cakeshop are now household names. Which is the point. You want to fight for someone rather than against someone, and the only way you’re able to do so is by connecting a face to an issue. The importance of this case for religious liberty doesn’t change, but you’ll win more hearts and minds any time you can talk about a person instead of a wonky policy or legal case.

#2 — Trump threatens to pardon himself

In a bright and early Monday morning tweet, President Trump reminded the Twitterverse that he has the power to pardon himself:

In case you’re asked to respond, here’s a block and bridge:

Q: President Trump claimed he has the power to pardon himself – do you support his claim?

A: “The Constitution does allow for a President to pardon himself, but my hope is that the result of this investigation will be clear and swift and not warrant any threat of a presidential pardon.” Then immediately transition to your talking point as we assume you don’t intend to address presidential pardons in your interview.

#3 — Bill Clinton makes an impeachment claim

Bill Clinton is back in the spotlight to promote a book he coauthored with James Patterson, which you may not have realized because the sound bites from his latest interview cover every topic BUT the book. This is a PR nightmare made worse by Clinton’s hypocritical attempts to label “bad behavior” in others. To avoid a similar fate for you or your boss, remember that it’s not a good move to call out someone else’s indiscretions when you haven’t apologized for your own. It’s best to start with “I’m sorry.”

While we’ve cheered the passage of tax reform at the federal level, there’s still plenty to discuss and reform at the state level. And Tax Day presents you with the perfect opportunity to do so!

One way to highlight the need for tax reform at the state level is to use comparisons. Comparisons are powerful, because oftentimes people don’t realize how good or bad their state’s economic performance is until they view it in light of neighboring states or the majority of states around the country.

But there are a lot of states, and a lot of numbers to accompany each state’s economic performance.

For this reason, we suggest you check out the American Legislative Exchange Council’s (ALEC) just released report Rich States, Poor States. It breaks down your state’s performance and outlook based on fifteen policy variables. This is a fantastic resource you should use to cite data points that support tax reform at the state level.

According to the National Committee on Pay Equity, Equal Pay Day “symbolizes how far into the year women must work to earn what men earned in the previous year.”

Excuse me? If true, this is horrifying. And if true, it’s easy to understand why people usually present an emotional argument in defense of the gender pay gap.

But the defenders are wrong, and we have the data to prove it.

Watch as Christina Hoff Sommers of the American Enterprise Institute summarizes what the data tells us about the gender pay gap:

The good news is we have facts on facts on facts to combat this myth. The bad news is we’re trying to dismantle an emotional and false narrative. Tread carefully.

Here’s how we recommend you respond when confronted with an unfair question or false claim about Equal Pay Day:

Q: <Insert false claim or unfair question about the gender pay gap>.

A: “If what you say is true, we should all be outraged. But the reality is <insert talking point>.”

Wherever you take the conversation next, validate the emotion of the other side before you make your case. If you don’t, people will assume you don’t care. And if people assume you don’t care, they’ll stop listening. Reiterate that you would share their outrage if the disparity existed. It’s just you know it doesn’t. So, really, you’re the bearer of very good news. Adopt this approach, and we guarantee you’ll change hearts and minds on the gender pay “gap.”

Because no one knows for sure what will happen or when, you’re left to speculate if asked about a timeline. But don’t give in!

Here’s how we recommend you respond. Hint: remain hopeful.

Q: “Will the GOP get tax reform done by the end of the year?”

A: “I can’t speculate on a timeline, but I am hopeful that Americans will finally get a tax break. <Insert talking point.>”

Wherever you take the conversation next, emphasize all the reasons you think tax reform should pass, not whether it will pass. And remain hopeful in your response. Tax reform is a good and necessary move, and we want to emphasize that message whenever we’re asked about it.

Need more messaging help and/or media polishing? Become your best self and contact us today.

The Republican’s tax reform bill entered the markup process in the House Ways and Means Committee yesterday. Given that passage of this bill would lead to the largest change in the tax code since 1986, this is a BFD.

With every tax reform discussion, the talking points write themselves. The Left cries about a tax cut for the rich, while conservatives support the idea that more money in the hands of job creators leads to…more jobs.

This attempt is no different. The current proposal to lower the corporate tax rate from 35% (The highest in the developed world! Higher than France!) to 20% is significant, and has ignited the aforementioned class warfare discussion.

So, how can you fight false rhetoric when advocating for corporate tax reform?

Don’t let the other side define the premise. They will always use words and phrases like: “big business,” “corporation,” and “the rich,” even if the majority of people who stand to benefit from the tax cut don’t fall into these categories. For those of us who own small businesses and know how to operate a calculator (like DMG!), we know that the “corporate” and/or “big business” labels don’t define us.

Words matter, so make sure you talk about “small businesses,” “start-ups,” or “family-owned companies” to paint an accurate picture of who will benefit from this tax cut.

Need more messaging help and/or media polishing? Become your best self and contact us today.

It’s one of our favorite political campaign speeches EVER. Not because it’s great, but because it’s so incredibly awful.

So while we suffer through the last two weeks of a few ho-hum campaigns (ahem, VA), we thought we’d remember more exciting times. Like the times of Phil Davison…

Phil Davison, a Republican running for Stark County Treasurer in Ohio, delivered this impassioned speech before a vote for nomination to the office. What starts out as a run-of-the-mill candidacy speech, quickly escalates to full out screaming. Perhaps even more entertaining than the sudden escalation of emotion and volume are the times his outbursts seem uncontrollable.

“AND A MASTER’S DEGREE IN COMMUNICATION.”

“I WILL NOT APOLOGIZE FOR MY TONE TONIGHT.”

“THIS IS THE OPPORTUNITY WE’VE BEEN WAITING FOR.”

While Phil offers us endless entertainment, there’s a fairly obvious lesson to be learned about emotion and volume when speaking in public or in your media interviews. Emotion is great. It connects you to your audience, makes you seem more approachable, and keeps people tuned in. However, when you turn your performance switch “on,” make sure slow and steady wins the race. Avoid the zero to 60 approach, unless you want to end up on CNN or the Washington Post’s “best political rants of all time” list.

Need more messaging help and/or media polishing? Become your best self and contact us today.