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Conversion Elite 2017 – A Full Day Write Up of The First Conversion Event

Conversion Elite is the first Conversion Conference organised by Go-Events. It took place on July 7th at the Trampery, Old Street. A big shout out to Craig Rayner, Jackie Bissell, Sarah Brown, Andy Brown for organising this fantastic event.

Tim Stewart kicked off Conversion Elite with the the day with his presentation “Test with Intelligence”.

What will you get as a result? The business problem is your problem. You can do something about it if not getting the results you want. Because you solve the customer problems.

Tim then shared some of the tools he recommends us using:

Tools and Stacks

Google Sheets

Google Analytics

Tag Manager

Google Query

Google Data Studio

(Supermetrics)

Analytics is very good, you can also put things into the cloud. If you want somewhere to crunch the data from the SQL server, put in excel

We were Promised JetPacks

Next on stage was Craig Sullivan who has more than 32 years of experience in the industry. He gave an impression presentation about the sheer number of bad websites, the bad user experience and what we can do for our clients.

Craig went through many websites including one from British Airways where user experience was terrible on a mobile phone. Someone really had not thought that one through.We can do Persuasion, Motivation, Usability – but bigger problem is what stuff doesn’t work. How much do product defects costs?

Craig recommended carrying out AB Testing, this is what you should think about before you do AB Testing.

Do you have testing bandwidth?

Stop copying stuff blindly – your customer is not the same. Your UX is not the same. Your analytics are broken in different ways.

Get with statistics

Estimate Testing Time and Power (Run a test calculator first.) If

Prioritise testing and Ideas

Get a proper Test Hypothesis

Record the Design people “see” The design you see on your mobile, is different. You are not the user, see it from their perspective.