The Nikon Creative Lighting System offers a comprehensive selection of revolutionary portable tools to match virtually any need. Whether used for simple on-camera use at a family gathering or in multiple wireless off-camera arrays, Nikon flashes operate in perfect concert with Nikon’s CLS compatible cameras.

Nikon imaging software is as important to imaging excellence as the quality of NIKKOR lenses and the capabilities of Nikon cameras. Powerful, sophisticated Nikon software—a vital link in the chain of creative control of the imaging process.

Whatever your level of experience and with whatever camera brand you shoot, there's a class for you! We will inspire you, help you master new techniques and improve your picture-taking skills by providing clear, direct information on a wide range of technical and creative topics.

Nikon Sport Optics

From casual weekend outings to rainforest excursions to the safari trip of a lifetime, Nikon Sport Optics give you the ability to clearly view every detail in crisp, brilliant color at a respectful distance. Choose from the range of legendary Nikon optics—binoculars, scopes, rangefinders, digiscoping adapters and accessories—for your viewing needs.

Archived Products

As we develop exciting new products, some older products inevitably must be retired, no matter how beloved. Never to be forgotten, we maintain the key information for these products—tech specs, user manuals and more.

DVDs & Books

Nikon Ambassadors are some of the most talented and influential visual artists working in the business today. From workshops to trade show platforms, online learning and social media; Nikon Ambassadors represent the most versatile and ambitious photographers today.

Change your white balance during a sunrise or sunset. Take your camera off auto white balance and switch to Cloudy or Shady white balance. This will add more strength to the reds, oranges and yellows. Auto White Balance tries to keep colors neutral.

Looking for inspiration for your photography? Look no further than Learn & Explore, the area on the Nikonusa website that is packed full of educational articles, how-to tutorials and inspirational pieces on all sorts of photography topics.

Carry your camera manual, especially if your camera is new. When traveling you'll probably have a chance to try some new shots. It can also be the time you’re likely to forget the function of a particular button. Or you may just want to explore all the cool things today’s cameras offer.

Experiment with the white balance settings outside. White balance on your camera will alter the color temperature and appearance you get in your picture. For instance, a CLOUDY setting will give your pictures a warmer cast. The FLUORESCENT setting will make your photographs cooler, skewing to a purple cast.

When traveling abroad, check the power setting and type of plugs. Most modern chargers do both 110 volts (USA) and 220 volts (most of the rest of the world). Check yours, and then pick the right adapter for the plug. Be careful to not use a 110-volt power strip in higher-voltage countries.

Turn on the lights when shooting inside the house. Lamps and overhead lights will brighten any picture indoors. The light will add depth to the picture and often warm up the color. Most importantly, it will brighten up the background.

Be creative with your posing. Don't just line everybody up. Use the steps or the arm of a couch to experiment with some people standing and others sitting. Have kids sitting in laps or someone sitting on the floor or kneeling. Mix it up.

Get yourself in the picture. Nothing is worse than a vacation with no shots of the family photographer. Get in the picture by using a tripod (or a steady surface such as a wall or a car hood) and the camera’s self-timer to make sure you're included in the family memories.

Jump for fun. Have your kids line up for a picture. As the photographer, get low, and get ready to shoot. Have the kids all jump in the air at the same time. Capturing them mid jump can bring out their true personalities.

When photographing a lot of people at a party, use your camera’s Smart Portrait System to help you get better pictures. The blink mode lets you know if your subjects blinked, and the smile timer can snap the photo when the camera sees that your subjects are smiling.

Try turning off your flash at night to get what your eye really sees. If it's at all dark or dim, the camera will try to fire the flash. Find the flash off icon (usually a lightning bolt with a line through it) and select it. Make sure to hold steady, or use a tripod, because the shutter speed may be slow.

Use the pet scene mode when photographing cats and dogs. If your camera doesn’t have a pet mode, disable the audible beeps and focus assist lamps while photographing them so the lights and sounds aren’t a distraction.

Go shooting with a friend. Not only will you add another pair of eyes to find interesting subjects, but you’ll also feed off of each other’s ideas and energy. Try to organize regular shoots in the park. Share lenses or tips on making that unforgettable photo.

Use fill flash to add a little sparkle to your subject’s eyes when shooting portraits outdoors, during the day. Even in bright sunlight, fill flash can even out the lighting for a more pleasing photograph.

Compose photos using the “rule of thirds.” Think of the frame as being broken into nine rectangles (like a tic-tac-toe grid over the picture). Place your subject at one of the intersections of the lines for a more visually stimulating photo.

When shooting an image that has a subject looking off to one side, compose your photograph so there is more space where the subject is looking. This will give your photograph more of a natural feeling.

When shooting landscapes at dusk or nighttime, use a tripod and cable release or self-timer so you can slow down the shutter speed to let in more light. This is the technique used when you see pictures of car lights as lines, not pinpoints.

One of the rules of composition says that horizon lines should not be placed in the center of an image, but closer to the top or bottom of the frame. Sometimes rules are meant to be broken. When you’re photographing a subject and its reflection, its perfectly fine to place the horizon in the center of the frame.

Corporate Profile

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance. The unique strength of the Nikon brand attributable to the company’s unwavering commitment to quality, performance, technology and innovation. Nikon Inc. markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights…

Huge zoom power in a pocket.

Looking for big zoom power you can fit comfortably in a pocket? Look no further than the Wi-Fi® and GPS enabled COOLPIX S9700. Its outstanding 30x optical zoom NIKKOR glass lens packs more reach than many bulky super telephoto lenses, yet it retracts safely into an ultra-slim camera when not in use. Lens-shift Vibration Reduction helps combat the blurring effect of camera shake—crucial when shooting at far distances—and Nikon's free mobile app lets you use a compatible smartphone or tablet to see what the COOLPIX S9700 sees, take photos and instantly share them by text message, email or uploading to your favorite social networking sites—complete with GPS coordinates! Slip the COOLPIX S9700 into a pocket and share amazing views of your adventures.

Get even closer to what matters

Zoom in close with Dynamic Fine Zoom

Every COOLPIX is designed around a genuine NIKKOR glass lens, the legendary optics that have helped make Nikon famous. The COOLPIX S9700’s 30x optical zoom lens goes from wide-angle—great for portraits and landscapes—all the way up to telephoto—great for closeups of sports, concerts, nature and more. When you need even more reach, zoom up to 30x with optical zoom and 60x with Dynamic Fine Zoom, an enhanced digital zoom function that effectively doubles your reach.

Your smartphone's new best friend

Built-in Wi-Fi for instant photo sharing and remote camera control with a compatible smartphone or tablet

Your smartphone or tablet will be your favorite accessory! Take beautiful photos with the COOLPIX S9700 and watch them instantly appear on your compatible smartphone or tablet. Then share them without missing a beat—text them, email them, upload to your favorite social networking site—it’s your choice! You can even use your smartphone or tablet as a remote control for the COOLPIX S9700, perfect for self portraits and group shots that actually include you.

See where you've been

Relive the excitement of your travels in a whole new way. The COOLPIX S9700 records the exact location of each shot you take, so you can follow the path of your adventure and every stunning view along the way! Share your journeys on Google Maps™, Google+™, and other social networking sites, or with the Nikon View NX2 software. Built-in mapping and Electronic compass also help you navigate unfamiliar destinations, and Points of Interest (POI) show you nearby photo-ops like scenic lookouts and historic landmarks. The COOLPIX S9700 is the ultimate travel companion!

Record superior videos

Full HD 1080p videos with stereo sound for dazzling movies

If you want a compact camera that shoots stunning Full HD videos, the COOLPIX S9700 delivers. Full HD 1080p means exceptional video quality. Record the action, then connect to an HDTV* and watch your videos come alive. A built-in mic records high-quality audio in stereo. Your videos will look and sound phenomenal. *Requires optional cable

Reveal hidden beauty

Change it up

Wondering how that photo would look in black & white? As an artistic illustration? Easily preview a selection of fun Quick Effects on photos you’ve already taken, then save your favorites alongside the original.

± WI-FI COMPATIBILITY

This camera's built-in Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with this camera. For compatibility and to download the application, please visit:

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android and Google Play are trademarks of Google Inc. Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance. All Nikon trademarks are trademarks of Nikon Corporation.

Google+ and Google Maps are trademarks of Google Inc.

Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom.

Excellent for a non-techie
This camera has elevated my pictures to a new high. I use the point and shoot (automatic), zoom ( which is really great for bringing the distant into a nice picture) and the movie functions.
A quantum leap above my old Fuji. Purchased on a whim on a Cruise, and shot the best pictures I could hope for during a trip to South America.
Sturdy and sits in my pocket nicely. Very quick power up. Battery life is a bit weak when left on. I can easily go 2 days, when I only power up for the shot.
Perfect for me, and provides very good point and shoot results. Its now my favorite pocket sized camera. (and still way better than my smart phone)
February 13, 2015

Lots of features
I have had this camera for about a month. I had a Nikon SLR film camera many years ago and was very happy with it. Since I started using point and shoot cameras, I have had mostly Canon point and shot. After reviewing what was available in compact P & S digital cameras, I selected the Nikon S9700 as it seem to have better focusing using the telephoto function and is pretty compact. So far I have taken the usual Christmas pictures and have been pleased.
My biggest complaint is that the user's manual has lots of information in it, BUT for some reason it doesn't provide me with answers to some questions. I think the problem is that it describes the functions more on a design level. That is great and I am interested in that, but I also want to have a straight forward STEP-BY-STEP set of instructions. This is particularly true when I am trying to learn to use a a new camera. Most of the functions work like the Canon, but there are some nuances that have given me fits.
January 4, 2015

Love this camera!
For a grab and go camera this takes amazing pictures! Everyone could not believe the harvest moon pictures.
September 15, 2014

Excellent P&S camera.
I have had this camera for about a week and have tried about every feature listed in the manual. They all work as advertised.
The shutter lag problem I have had with other P&S cameras is gone with this camera. The manual says 6.9 frames per second for 5 shots. Didn't time that, but sure that's pretty close. That was in the auto mode, didn't try it in any other settings.
I have taken about 500 pictures in all different modes and they have all came out Chrystal clear, sharp with crisp colors and detail. Just to test, I took a picture of a light bulb about 50 to 60 feet away with telephoto and could read the words "Made in China" very clearly.
One thing I have to get used to is the location of the flash. It pops up right under my left finger. Not a big problem just something I need to get accustom to.
The wireless feature was a little challenging to get my iPad joined to the camera, but after a email to Nikon support, that too works like advertised. Wont be using that feature much, but it will come in handy.
The 1080p video works very well, but if one does that much, you should get a extra battery or two.
I couldn't be happier with this camera and can see I will be leaving my heavy DSLR at home more.
Have owned 6 P&S cameras of different brands and there is no comparison, the S9700 is by far the best.
May 23, 2014

Best of the S9xxx Series Yet!
I started with the original 9000 series camera and have been upgrading with each new release, with the exception of the S9500, since I didn't think the upgrade with worth the minor differences (some of the features were actually not as good IMHO).
Anyway, you can read all of the detailed reviews about the great shots, low light shooting, etc. What I'd like to add is that they done two additional things that make this camera amazing. They've greatly increased the overall speed of the camera. It's quick to start, stop, focus, save, etc. etc. etc. They've also changed the battery/memory compartment door. It now stays shut. This change alone was probably worth the wait.
Congratulations to the Nikon design team. This camera is absolutely amazing. I hardly ever have a need to even use my D7000 any longer.
PS: I'm using the Lexar 128GB SD card. When I first placed it in the camera, the camera would not recognized it at all. So, I put it in one of my Panasonic video cameras and reformatted the card. It worked! So, I'm now able to use the card! If the design guys are reading this, they may want to take note, since they claim to have tested the Lexar 128...hmmm...
April 23, 2014

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The cool pix SSID shows up in my iPhone 5S with iOS8. I have the WMU installed. The camera is Negotiating please wait and then fails to make the connection. Any advice.

Also I looked for WMU on my iPad air and it comes up in search but when selected says No Results. I tried WMU, Nikon WMU and Wireless Mobile App. Again, any suggestions?

4 months, 2 weeks ago

by

Anonymous

4 Answers

Answers

+1point

1out of1found this answer helpful.

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I had the same issue. I have an iPhone 5s with ios8. After the initial problem, I noticed the wifi bars at the top of the phone weren't there even though they were full in the settings area. I went to the Nikon wifi connection (in Settings) clicked the little i for info and had the phone forget the network before I tried it a second time. I went to the WMU ap while the camera was negotiating and it connected on the second attempt. The bars came on at the top of the phone. Same thing with my iPad, but it eventually worked.

Oct 27, 2014 by

by

Anonymous

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Thanks, Joe. I did finally find it on iTunes and installed it on my iPad. But it also won't connect. I can select the Nikon SSID and the camera searches for it but can't make the connection.

So since it won't work on my iPhone or iPad my assumption is that there a compatibility problem with iOS 8? Anyone have any experience with that. I searched the net and came up empty

Oct 10, 2014 by

by

Anonymous

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I tried the iTunes store, searched and found nothing under WMU, wireless mobile utility or Nikon.

Oct 9, 2014 by

by

Anonymous

+1point

1out of1found this answer helpful.

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The proper way to handle it would be to add fill flash so that the foreground and background are both properly exposed. This should be automatic in any Portrait Mode but does not work properly on the S9700 even if I change the Flash setting from Auto to On to try to force it. My Sony NEX-5 handles this flawlessly.

Jul 30, 2014 by

by

PW

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We are looking at the S9700 but on Amazon it says that the camera has been discontinued. Is there a newer version of this camera? If so, what is the model number and when will it be out. Some of the reviews for the S9700 haven't been favorable. We're wondering if the new model will address some of these complaints.

3 weeks ago

by

LB

Colorado

Location :

Colorado

Age: 55-65

Favorite Subject: Landscape

Nikon Family: 6-10 years

3 Answers

Answers

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1out of1found this answer helpful.

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Obviously Nikon_Chelsea doesn't understand what bracketing means. I suspect that the original poster wants the camera to record a series of three photos with progressive levels of exposure (i.e. one under exposed, one properly exposed, and one over-exposed) so that external HDR software can be used to creative a visually dynamic image. Ideally the amount of over- and under- exposure would be user controlled via menu setting. So the question remains, can the S9700 do this?

Feb 7, 2015 by

by

sw

The World

Location :

The World

Age: 45-54

Favorite Subject: Landscape

Nikon Family: 21+ years

Experience: 6-12 months

Role: Serious passion, hobbyist

+1point

1out of1found this answer helpful.

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There is no exposure dial to change the COOLPIX S9700 to aperture mode. With the COOLPIX S9700, there is a preset scene mode called backlighting where images can be shot in HDR. From the screen displayed after backlighting is selected HDR composition based on the type of image you want to take.

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I read somewhere that it was going to be released on Feb. 27, but I haven't been able to find it anywhere. I've been holding off buying a camera for a trip in early April. Is it going to be available by then?

Mar 6, 2014 by

by

MentorTchr

Alabama

Location :

Alabama

Age: 55-65

Favorite Subject: Travel

Nikon Family: 21+ years

Experience: Less than a month

Role: Occasional user, memory keeper

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there is nothing in the manual about connecting to Wi-Fi. on the camera in menu there is a selection for Wi-Fi but the choice for 'connect' is not bold or accessible. where can I find out about connecting to Wi-Fihow do I connect

11 months ago

by

Anonymous

Age: 55-65

Nikon Family: 21+ years

Role: Serious passion, hobbyist

2 Answers

Answers

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Here's how I got it to work on my iPad... it was not very intuitive...- in the app store, search for "wireless mobile utility"... I had to look under "iPhone Only"... could not find it specifically for the iPad. Install it on your iPad.- On the camera, go to the menu, and the "wi-fi options" sub-menu (3rd one down) and select "connect to smart device". This starts the wireless service on the camera.- Go back to the iPad and go to your wi-fi settings. You should see a "NikonS9700xxxx" network. If not, try turning the iPad's "Ask to Join Networks" option off. The Nikon wireless service will time-out after a couple of minutes so you might have to click "connect to smart device" again on the camera.- Once the iPad connects, the camera status will say "Negotiating" for a while (be patient). It will eventually connect and you'll be left with the regular viewfinder display.- Start the Nikon app on the iPad. Go to "View photos", "Pictures on S9700". Voila!- To download pics to the iPad, touch "Select" in the bottom right corner and then touch the pics you want to download and the touch "Download".

There you go. When you're done, don't forget to reset the iPad to your regular wi-fi network.

Jul 14, 2014 by

by

Martin

Ontario, Canada

Location :

Ontario, Canada

Age: 45-54

Favorite Subject: Landscape

Nikon Family: 2-5 years

Experience: Less than a month

Role: Serious passion, hobbyist

+1point

2out of3found this answer helpful.

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Many COOLPIX compact digital cameras have Wi-Fi® built-in. Now, using any of these cameras, you can seamlessly transfer images from your Wi-Fi camera to your compatible smartphone or tablet for easy sharing via email, text or uploading to an image sharing site. And a great feature of Nikon cameras that feature Wi-Fi connectability is that you don't need to be at a Wi-Fi hotspot. The camera and your smart device create the connection. Here is a link on built in Wi-Fi in Nikon Cameras and how to set it up: http://www.nikonusa.com/en/Learn-An...

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You must use the Wireless Mobile Utility in order to use the WiFi on the S9700. When using the wireless mobile utility on iOS devices, you should make sure you have Wifi turned on in the camera's Wifi menu. Then go to the wireless menu on your iOS device and select the network for the camera. Contact support.nikonusa.com or call us at 1-800-645-6687 for further troubleshooting.

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I have a Coolpix s9700 when I go to the wifi menu (the one with the antenna icon the option to "connect to smart device" is grayed out and I am unable to highlight it. How do I connect my camera to my iphone or ipad?

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2 months ago

by

Ken

Batavia, OH 45103, USA

Location :

Batavia, OH 45103, USA

Age: 35-44

Favorite Subject: Family & Friends

Nikon Family: 2-5 years

Experience: Less than a month

Role: Occasional user, memory keeper

2 Answers

Answers

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Apparently something with letting it charge over night attached to my lap top corrected the issue with the camera. I had download the app for my iPhone. However the App Store on my iPad wants cc info for a free app. will work that through latter.

Dec 25, 2014 by

by

Ken

Batavia, OH 45103, USA

Location :

Batavia, OH 45103, USA

Age: 35-44

Favorite Subject: Family & Friends

Nikon Family: 2-5 years

Experience: Less than a month

Role: Occasional user, memory keeper

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Have you downloaded the wireless mobile adapter utility to your iOS device? Read this :http://www.nikonusa.com/en/Learn-And-Explore/Article/h4spl2xm/shooting-wirelessly-with-nikon-digital-cameras-and-wi-fi-adapters.html

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Interested in the following performance information: Time to first shot when camera is first turned on. Typical shot to shot delay. Shutter lag with and without flash (lag in taking picture when button pushed to take picture). Currently have S-8100 camera that has the following for the above performance items: 1.1 seconds time to first shot, 1.5 seconds shot to shot delay, shutter delay from .4 -.7 seconds with or without flash. How does this new S-9700 compare?

1 year ago

by

REB

Arizona

Location :

Arizona

Age: Over 65

Favorite Subject: Family & Friends

Nikon Family: 2-5 years

Experience: Less than a month

Role: Occasional user, memory keeper

1 answer

Answers

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