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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

The Encyclopedia of Business Cliches

It's easy to make fun of business clichés. Tempting to string a bunch together in a blog post or a memo and show how clever you are. Harder, though, to avoid using them.

I think they exist to hide. By providing a layer of insulation between what you say and the truth, you can avoid saying what you mean, avoid confrontation and avoid change. Clichés make it easy to talk without really saying anything. Clichés make it easy to hide and to lie.

Does anyone really think Karl Rove is going off to spend more time with his family? Does he even know the names of the people in his family? Did the people at Ford Motor really drop everything to make quality job one, or was it just marketing tinsel?

The few people who actually mean it when they use clichés are now frustrated because no one believes them any more. The entire lexicon is discredited.

TrackBack

» Blah, blah #3 - Encyclopedia of business cliches from Business of Marketing and Branding
One of the nice things about the web is that youll always find someone who is doing something better than you do.
On the theme of business cliches, Seth Godin has put together an encyclopedia on Squidoo. Below are the top ten. When I looked at t... [Read More]

» Business Cliches Ride Againand Againand from Revenue-IQ
Business cliches never die. We first published a contractors version of business cliches as Quicksand Words Phrases.
Seth Godin points out theyre used primarily to talk and say nothing. Take a look at his Encyclopedia of Bus... [Read More]

Tracked on August 15, 2007 at 01:13 PM

» http://www.consideringtheuniverse.com/blog/?p=6 from Considering The Universe
Seth Godin and Timothy Ferriss had recent blog posts about ambiguous language. Seth was railing against business cliches, pointing out how easy it is to use cliches to hide or skew the truth. Timothy named the top ten imprecise words that encourage... [Read More]

Tracked on August 17, 2007 at 12:30 PM

» Inside the box from On Words and Business
Lets take this to the next level..industry leader Seth Godin has once again brought his A game and hit one out of the ballpark with his Encyclopedia of Business Cliches. He gives 110% with his robust and very funny (in an oh-no-I-say-this kind o... [Read More]

Tracked on August 26, 2007 at 03:33 PM

» How big is your box? from Ideas-to-Action
I've been there. You've been there. There are people there right now. The always hyped, sometimes glamorous workshop designed to create breakthrough ideas to solve an important business problem. A room full of flip-charts, Post-It notes, markers, and w... [Read More]