Marketing Advice

Marketing a Kitchen Gifts and Accessories Business

There is little room for error in marketing a kitchen gifts and accessories business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

Marketing a kitchen gifts and accessories business is an unforgiving exercise, full of hurdles and hidden challenges.

But by creating a strong marketing strategy, you undergird your connection to your base. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your kitchen gifts and accessories business's planning process.

Generating Buzz

Never underestimate the value of good buzz with consumers. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. In a kitchen gifts and accessories business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Many kitchen gifts and accessories businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Contests

You've seen the contest concept in action, even if it wasn't used in a kitchen gifts and accessories business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why kitchen gifts and accessories businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in kitchen gifts and accessories businesses, you might find these additional resources to be of interest.

What challenges have you experienced in marketing your kitchen gifts and accessories business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.