What does every second mean to Apple?

You have nothing to do this Sunday?

Then access and be dazzled by the website numbers "Apple – Every Second":

The page shows, from second to second, how many Apple products are sold, how much it is billing / profiting, how many items are downloaded in its stores, how many messages are sent through the iMessage network, how many people visit Apple Retail Stores and so on.

Obviously, do not expect anything very precise. What the guys did was basically take recent quarterly numbers, take an average rate per second and embed it in the website's animation algorithm. But it is still cool, curious and maybe even scary. ?