Although the start of the history of film is not clearly defined, the commercial, public screening of ten of Lumière brothers' short films in Paris on 28 December 1895 can be regarded as the breakthrough of projected cinematographic motion pictures. There had been earlier cinematographic results and screenings but these lacked either the quality or the momentum that propelled the cinématographe Lumière into a worldwide success.

Soon film production companies were established all over the world. The first decade of motion picture saw film moving from a novelty to an established mass entertainment industry.

The earliest films were in black and white, under a minute long and without recorded sound.

During the 1890s films became several minutes long and started to consist of several shots. The first film studios were built in 1897. The first rotating camera for taking panning shots was built in 1898. Special effects were introduced and film continuity, involving action moving from one sequence into another, began to be used.

In the 1900s, continuity of action across successive shots was achieved and the first close-up shot was introduced (some claim D. W. Griffith was the inventor). Most films of this period were what came to be called "chase films". The first successful permanent theatre showing only films was "The Nickelodeon" in Pittsburgh in 1905. The first feature length multi-reel film was a 1906 Australian production. By 1910, actors began to receive screen credit for their roles, opening the way for the creation of film stars. Regular newsreels were exhibited from 1910 and soon became a popular way for finding out the news. From about 1910, American films had the largest share of the market in Australia and in all European countries except France.

New film techniques were introduced in this period including the use of artificial lighting, fire effects and low-key lighting (i.e. lighting in which most of the frame is dark) for enhanced atmosphere during sinister scenes. As films grew longer, specialist writers were employed to simplify more complex stories derived from novels or plays into a form that could be contained on one reel and be easier to be understood by the audience – an audience that was new to this form of storytelling. Genres began to be used as categories; the main division was into comedy and drama but these categories were further subdivided. During the First World War there was a complex transition for the film industry. The exhibition of films changed from short one-reel programs to feature films. Exhibition venues became larger and began charging higher prices. By 1914, continuity cinema was the established mode of commercial cinema. One of the advanced continuity techniques involved an accurate and smooth transition from one shot to another.

D. W. Griffith had the highest standing among American directors in the industry, because of the dramatic excitement he conveyed to the audience through his films. The American film industry, or "Hollywood", as it was becoming known after its new geographical center in Hollywood, a neighborhood in Los Angeles, California, gained the position it has held, more or less, ever since: film factory for the world and exporting its product to most countries. By the 1920s, the United States reached what is still its era of greatest-ever output, producing an average of 800 feature films annually,[1] or 82% of the global total (Eyman, 1997). During late 1927, Warner's released The Jazz Singer, with the first synchronized dialogue (and singing) in a feature film. By the end of 1929, Hollywood was almost all-talkie, with several competing sound systems (soon to be standardized). Sound saved the Hollywood studio system in the face of the Great Depression (Parkinson, 1995).

The desire for wartime propaganda created a renaissance in the film industry in Britain, with realistic war dramas. The onset of American involvement in World War II also brought a proliferation of films as both patriotism and propaganda. The House Un-American Activities Committee investigated Hollywood in the early 1950s. During the immediate post-war years the cinematic industry was also threatened by television and the increasing popularity of the medium meant that some film theatres would bankrupt and close. The 1950s was considered a "Golden Age" for non-English cinema.

Film as an art form has drawn on several earlier traditions in the fields such as (oral) storytelling, literature, theatre and visual arts. Forms of art and entertainment that had already featured moving and/or projected images include:

Some ancient sightings of gods and spirits may have been conjured up by means of (concave) mirrors, camera obscura or unknown projectors. By the 16th century necromantic ceremonies and the conjuring of ghostly apparitions by charlatan "magicians" and "witches" seemed commonplace.[4] The very first magic lantern shows seem to have continued this tradition with images of death, monsters and other scary figures. Around 1790 this was developed into multi-media ghost shows known as phantasmagoria that could feature mechanical slides, rear projection, mobile projectors, superimposition, dissolves, live actors, smoke (sometimes to project images upon), odors, sounds and even electric shocks. While the first magic lantern images seem to have been intended to scare audiences, soon all sorts of subjects appeared and the lantern was not only used for storytelling but also for education. In the 19th century several new and popular magic lantern techniques were developed, including dissolving views and several types of mechanical slides that created dazzling abstract effects (chromatrope, etc.) or that showed for instance falling snow, or the planets and their moons revolving.

In the 1890s, films were seen mostly via temporary storefront spaces and traveling exhibitors or as acts in vaudeville programs. A film could be under a minute long and would usually present a single scene, authentic or staged, of everyday life, a public event, a sporting event or slapstick. There was little to no cinematic technique, the film was usually black and white and it was without sound.

Brothers Auguste and Louis Lumière

The novelty of realistic moving photographs was enough for a motion picture industry to blossom before the end of the century, in countries around the world. "The Cinema" was to offer a cheaper, simpler way of providing entertainment to the masses. Filmmakers could record actors' performances, which then could be shown to audiences around the world. Travelogues would bring the sights of far-flung places, with movement, directly to spectators' hometowns. Movies would become the most popular visual art form of the late Victorian age.[5]

Until 1927, motion pictures were produced without sound. This era is referred to as the silent era of film. To enhance the viewers' experience, silent films were commonly accompanied by live musicians in an orchestra, a theatre organ, and sometimes sound effects and even commentary spoken by the showman or projectionist. In most countries, intertitles came to be used to provide dialogue and narration for the film, thus dispensing with narrators, but in Japanese cinema human narration remained popular throughout the silent era. The technical problems were resolved by 1923.

Illustrated songs were a notable exception to this trend that began in 1894 in vaudeville houses and persisted as late as the late 1930s in film theaters.[6] Live performance or sound recordings were paired with hand-colored glass slides projected through stereopticons and similar devices. In this way, song narrative was illustrated through a series of slides whose changes were simultaneous with the narrative development. The main purpose of illustrated songs was to encourage sheet music sales, and they were highly successful with sales reaching into the millions for a single song. Later, with the birth of film, illustrated songs were used as filler material preceding films and during reel changes.[7]

The 1914 The Photo-Drama of Creation was a non-commercial attempt to combine the motion picture with a combination of slides and synchronize the resulting moving picture with audio. The film included hand-painted slides as well as other previously used techniques. Simultaneously playing the audio while the film was being played with a projector was required. Produced by the Watch Tower Bible and Tract Society of Pennsylvania (Jehovah's Witnesses), this eight–hour bible drama was being shown in 80 cities every day and almost eight million people in the United States and Canada saw the presentation.[8]

Within eleven years of motion pictures, the films moved from a novelty show to an established large-scale entertainment industry. Films moved from a single shot, completely made by one person with a few assistants, towards films several minutes long consisting of several shots, which were made by large companies in something like industrial conditions.

By 1900, the first motion pictures that can be considered as "films" – emerged, and film-makers began to introduce basic editing techniques and film narrative.[9]

Early movie cameras were fastened to the head of a tripod with only simple levelling devices provided. These cameras were effectively fixed during the course of a shot, and the first camera movements were the result of mounting a camera on a moving vehicle. The Lumière brothers shot a scene from the back of a train in 1896.

The first rotating camera for taking panning shots was built by Robert W. Paul in 1897, on the occasion of Queen Victoria's Diamond Jubilee. He used his camera to shoot the procession in one shot. His device had the camera mounted on a vertical axis that could be rotated by a worm gear driven by turning a crank handle, and Paul put it on general sale the next year. Shots taken using such a "panning" head were also referred to as 'panoramas' in the film catalogues.[10]

Georges Méliès built one of the first film studios in May 1897. It had a glass roof and three glass walls constructed after the model of large studios for still photography, and it was fitted with thin cotton cloths that could be stretched below the roof to diffuse the direct rays of the sun on sunny days.[11] Beginning in 1896, Méliès would go on to produce, direct, and distribute over 500 short films. The majority of these films were short, one-shot films completed in one take. Méliès drew many comparisons between film and the stage, which was apparent in his work. He realized that film afforded him the ability (via his use of time lapse photography) to "produce visual spectacles not achievable in the theater.[12]

The Execution of Mary Stuart, produced by the Edison Company for viewing with the Kinetoscope, showed Mary Queen of Scots being executed in full view of the camera. The effect was achieved by replacing the actor with a dummy for the final shot.[13] Georges Méliès also utilized this technique in the making of Escamotage d'un dame chez Robert-Houdin (The Vanishing Lady). The woman is seen to vanish through the use of stop motion techniques.

The other basic technique for trick cinematography was the double exposure of the film in the camera. This was pioneered by George Albert Smith in July 1898 in England. The set was draped in black, and after the main shot, the negative was re-exposed to the overlaid scene. His The Corsican Brothers was described in the catalogue of the Warwick Trading Company in 1900: "By extremely careful photography the ghost appears *quite transparent*. After indicating that he has been killed by a sword-thrust, and appealing for vengeance, he disappears. A 'vision' then appears showing the fatal duel in the snow.”

G.A. Smith also initiated the special effects technique of reverse motion. He did this by repeating the action a second time, while filming it with an inverted camera, and then joining the tail of the second negative to that of the first.[14] The first films made using this device were Tipsy, Topsy, Turvy and The Awkward Sign Painter. The earliest surviving example of this technique is Smith's The House That Jack Built, made before September 1900.

Cecil Hepworth took this technique further, by printing the negative of the forwards motion backwards frame by frame, so producing a print in which the original action was exactly reversed. To do this he built a special printer in which the negative running through a projector was projected into the gate of a camera through a special lens giving a same-size image. This arrangement came to be called a "projection printer", and eventually an "optical printer".

The use of different camera speeds also appeared around 1900 in the films of Robert W. Paul and Hepworth. Paul shot scenes from On a Runaway Motor Car through Piccadilly Circus (1899) with the camera turning very slowly. When the film was projected at the usual 16 frames per second, the scenery appeared to be passing at great speed. Hepworth used the opposite effect in The Indian Chief and the Seidlitz Powder (1901). The Chief's movements are sped up by cranking the camera much faster than 16 frames per second. This gives what we would call a "slow motion" effect.

The first films to consist of more than one shot appeared toward the end of the 19th century, a notable example was the French film of the life of Jesus Christ, La vie du Christ (The Birth, the Life and the Death of Christ),[15] by Alice Guy. These weren't represented as a continuous film, the separate scenes were interspersed with lantern slides, a lecture, and live choral numbers, to increase the running time of the spectacle to about 90 minutes. Another example of this is the reproductions of scenes from the Greco-Turkish war, made by Georges Méliès in 1897. Although each scene was sold separately, they were shown one after the other by the exhibitors. Even Méliès' Cendrillon (Cinderella) of 1898 contained no action moving from one shot to the next one. To understand what was going on in the film the audience had to know their stories beforehand, or be told them by a presenter.

Real film continuity, involving action moving from one sequence into another, is attributed to British film pioneer Robert W. Paul's Come Along, Do!, made in 1898 and one of the first films to feature more than one shot.[16] In the first shot, an elderly couple is outside an art exhibition having lunch and then follow other people inside through the door. The second shot shows what they do inside. Paul's 'Cinematograph Camera No. 1' of 1895 was the first camera to feature reverse-cranking, which allowed the same film footage to be exposed several times and thereby to create super-positions and multiple exposures. This technique was first used in his 1901 film Scrooge, or, Marley's Ghost.

The further development of action continuity in multi-shot films continued in 1899 at the Brighton School in England. In the latter part of that year, George Albert Smith made The Kiss in the Tunnel. This started with a shot from a "phantom ride" at the point at which the train goes into a tunnel, and continued with the action on a set representing the interior of a railway carriage, where a man steals a kiss from a woman, and then cuts back to the phantom ride shot when the train comes out of the tunnel. A month later, the Bamforth company in Yorkshire made a restaged version of this film under the same title, and in this case they filmed shots of a train entering and leaving a tunnel from beside the tracks, which they joined before and after their version of the kiss inside the train compartment.

In 1900, continuity of action across successive shots was definitively established by George Albert Smith and James Williamson, who also worked in Brighton. In that year Smith made As Seen Through a Telescope, in which the main shot shows street scene with a young man tying the shoelace and then caressing the foot of his girlfriend, while an old man observes this through a telescope. There is then a cut to close shot of the hands on the girl's foot shown inside a black circular mask, and then a cut back to the continuation of the original scene. Even more remarkable is James Williamson's Attack on a China Mission Station (1900). The first shot shows Chinese Boxer rebels at the gate; it then cuts to the missionary family in the garden, where a fight ensues. The wife signals to British sailors from the balcony, who come and rescue them. The film also used the first "reverse angle" cut in film history.

G.A Smith pioneered the use of the close-up shot in his 1900 films As Seen Through a Telescope and Grandma's Reading Glass. He further developed the ideas of breaking a scene shot in one place into a series of shots taken from different camera positions over the next couple of years, starting with The Little Doctors of 1901. In a series of films he produced at this time, he also introduced the use of subjective and objective point-of-view shots, the creation of dream-time and the use of reversing. He summed up his work in Mary Jane's Mishap of 1903, with repeated cuts in to a close shot of a housemaid fooling around, along with superimpositions and other devices, before abandoning film-making to invent the Kinemacolor system of colour cinematography. His films were the first to establish the basics of coherent narrative and what became known as film language, or "film grammar".[17][18]

James Williamson concentrated on making films taking action from one place shown in one shot to the next shown in another shot in films like Stop Thief!, made in 1901, and many others. He also experimented with the close-up, and made perhaps the most extreme one of all in The Big Swallow, when his character approaches the camera and appears to swallow it. These two film makers of the Brighton School also pioneered the editing of the film; they tinted their work with color and used trick photography to enhance the narrative. By 1900, their films were extended scenes of up to 5 minutes long.[19]

Most films of this period were what came to be called "chase films". These were inspired by James Williamson's Stop Thief! of 1901, which showed a tramp stealing a leg of mutton from a butcher's boy in the first shot, then being chased through the second shot by the butcher's boy and assorted dogs, and finally being caught by the dogs in the third shot. Several British films made in the first half of 1903 extended the chase method of film construction. These included An Elopement à la Mode and The Pickpocket: A Chase Through London, made by Alf Collins for the British branch of the French Gaumont company, Daring Daylight Burglary, made by Frank Mottershaw at the Sheffield Photographic Company, and Desperate Poaching Affray, made by William Haggar. Haggar in particular innovated the first extant panning shots; the poachers are chased by gamekeepers and police officers and the camera pans along, creating a sense of urgency and speed.[20] His films were also recognised for their intelligent use of depth of staging and screen edges, while film academic Noël Burch praised Haggar's effective use of off-screen space.[21] He was also one of the first film makers to purposefully introduce violence for entertainment; in Desperate Poaching Affray the villains are seen firing guns at their pursuers.

Other filmmakers took up all these ideas including the American Edwin S. Porter, who started making films for the Edison Company in 1901. Porter, a projectionist, was hired by Thomas Edison to develop his new projection model known as the Vitascope. Porter wanted to develop a style of filmmaking that would move away from the one-shot short films into a "story-telling [narrative]" style.[12] When he began making longer films in 1902, he put a dissolve between every shot, just as Georges Méliès was already doing, and he frequently had the same action repeated across the dissolves. His film, The Great Train Robbery (1903), had a running time of twelve minutes, with twenty separate shots and ten different indoor and outdoor locations. He used cross-cuttingediting method to show simultaneous action in different places. The time continuity in The Great Train Robbery was actually more confusing than that in the films it was modeled on, but nevertheless it was a greater success than them due to its Wild West violence. The Great Train Robbery served as one of the vehicles that would launch the film medium into mass popularity.[12]

The Pathé company in France also made imitations and variations of Smith and Williamson's films from 1902 onwards using cuts between the shots, which helped to standardize the basics of film construction. An influential French film of the period was Méliès's 14-minute-long A Trip to the Moon.[22] It was extremely popular at the time of its release, and is the best-known of the hundreds of films made by Méliès. It was one of the first known science fiction films, and used innovative animation and special effects, including the well-known image of the spaceship landing in the Moon's eye. The sheer volume of Pathé's production led to their filmmakers giving a further precision and polish to the details of film continuity.

The first use of animation in movies was in 1899, with the production of the short film Matches: An Appeal by British film pioneer Arthur Melbourne-Cooper- a thirty-second long stop-motion animated piece intended to encourage the audience to send matches to British troops fighting the Boer War. The film contains an appeal to send money to Bryant and May who would then send matches to the troops fighting in South Africa. It was shown in December 1899 at The Empire Theatre in London. This film is the earliest known example of stop-motion animation. Little puppets, constructed of matchsticks, are writing the appeal on a black wall. Their movements are filmed frame by frame, movement by movement.

The relative sophistication of this piece was not followed up for some time, with subsequent works in animation being limited to short, two or three frame effects, such as appeared in Edwin Stanton Porter's 1902 short Fun in a Bakery Shop, where a lump of dough was made to smile over the course of a three-frame sequence. Works rivaling the British short in length did not appear until 1905, when Edwin Porter made How Jones Lost His Roll, and The Whole Dam Family and the Dam Dog. Both of these films had intertitles which were formed by the letters moving into place from a random scattering to form the words of the titles. This was done by exposing the film one frame at a time, and moving the letters a little bit towards their final position between each exposure. This is what has come to be called "single frame animation" or "object animation", and it needs a slightly adapted camera that exposes only one frame for each turn of the crank handle, rather than the usual eight frames per turn.

In 1906, Albert Edward Smith and James Stuart Blackton at Vitagraph Studios took the next step, and in their Humorous Phases of Funny Faces,[23] what appear to be cartoon drawings of people move from one pose to another. This is done for most of the length of this film by moving jointed cut-outs of the figures frame by frame between the exposures, just as Porter moved his letters. However, there is a very short section of the film where things are made to appear to move by altering the drawings themselves from frame to frame, which is how standard animated cartoons have since been made up to today.

The technique of single frame animation was further developed in 1907 by Edwin S. Porter in The Teddy Bears and by J. Stuart Blackton with Work Made Easy. In the first of these the toy bears were made to move, apparently on their own, and in the latter film building tools were made to perform construction tasks without human intervention, by using frame-by-frame animation. The technique got to Europe almost immediately, and Segundo de Chomon and others at Pathé took it further, adding clay animation, in which sculptures were deformed from one thing into another thing frame by frame in Sculpture moderne (1908), and then Pathé made the next step to the animation of silhouette shapes. Also in France, Émile Cohl fully developed drawn animation in a series of films starting with Fantasmagorie (1908), in which humans and objects drawn as outline figures went through a series of remarkable interactions and transformations. In the United States the response was from the famous strip cartoon artistWinsor McCay, who drew much more realistic animated figures going through smoother, more naturalistic motion in a series of films starting with the film Little Nemo, made for Vitagraph in 1911. In the next few years various others took part in this development of animated cartoons in the United States and elsewhere.

The world's first animated feature film was El Apóstol (1917), made by Italian-Argentine cartoonist Quirino Cristiani utilizing cutout animation.[25][26] Cristiani also directed the first animated feature film with sound, Peludópolis, released with a vitaphone sound-on-disc synchronization system soundtrack. Unfortunately, a fire that destroyed producer Federico Valle's film studio incinerated the only known copies of the movies, and they are now considered as lost films.[27][28]

In 1932, the first short animated film created entirely with technicolor (the trichromatic procedure (green, red, blue), whose use required a triple photographic impression, incorporation of chromatic filters and cameras of enormous dimensions) was Walt Disney's Flowers and Trees, directed by Burt Gillett.[29]

Films at the time were no longer than one reel, although some multi-reel films had been made on the life of Christ in the first few years of cinema. The first feature length multi-reel film in the world was the 1906 Australian production called The Story of the Kelly Gang.[30]

It traced the life of the legendary infamous outlaw and bushrangerNed Kelly (1855–1880) and ran for more than an hour with a reel length of approximately 4,000 feet (1,200 m).[31] It was first shown at the Athenaeum Hall in Collins Street, Melbourne, Australia on 26 December 1906 and in the UK in January 1908.[32][33]

The first successful permanent theatre showing only films was "The Nickelodeon", which was opened in Pittsburgh in 1905. By then there were enough films several minutes long available to fill a programme running for at least half an hour, and which could be changed weekly when the local audience became bored with it. Other exhibitors in the United States quickly followed suit, and within a couple of years there were thousands of these nickelodeons in operation. The American experience led to a worldwide boom in the production and exhibition of films from 1906 onwards.

By 1907 purpose-built cinemas for motion pictures were being opened across the United States, Britain and France. The films were often shown with the accompaniment of music provided by a pianist, though there could be more musicians. There were also a very few larger cinemas in some of the biggest cities. Initially, the majority of films in the programmes were Pathé films, but this changed fairly quickly as the American companies cranked up production. The programme was made up of just a few films, and the show lasted around 30 minutes. The reel of film, of maximum length 1,000 feet (300 m), which usually contained one individual film, became the standard unit of film production and exhibition in this period. The programme was changed twice or more a week, but went up to five changes of programme a week after a couple of years. In general, cinemas were set up in the established entertainment districts of the cities. In 1907, Pathé began renting their films to cinemas through film exchanges rather than selling the films outright.

By about 1910, actors began to receive screen credit for their roles, and the way to the creation of film stars was opened. Films were increasingly longer, and began to feature proper plots and development.

The litigation over patents between all the major American film-making companies led to the formation of a trust to control the American film business, with each company in the trust being allocated production quotas (two reels a week for the biggest ones, one reel a week for the smaller). However, although 6,000 exhibitors signed up to the trust, about 2,000 others did not and began to fund new film producing companies. By 1912 the independents had nearly half of the market and the government defeated the trust by initiating anti-trust action at the same time.

In the early 20th century, before Hollywood, the motion picture industry was based in Fort Lee, New Jersey across the Hudson River from New York City.[34][35][36] In need of a winter headquarters, moviemakers were attracted to Jacksonville, Florida due to its warm climate, exotic locations, excellent rail access, and cheaper labor, earning the city the title of "The Winter Film Capital of the World." New York-based Kalem Studios was the first to open a permanent studio in Jacksonville in 1908. Over the course of the next decade, more than 30 silent film companies established studios in town, including Metro Pictures (later MGM), Edison Studios, Majestic Films, King Bee Film Company, Vim Comedy Company, Norman Studios, Gaumont Studios and the Lubin Manufacturing Company. Comedic actor and Georgia native Oliver "Babe" Hardy began his motion picture career here in 1914. He starred in over 36 short silent films his first year acting. With the closing of Lubin in early 1915, Oliver moved to New York then New Jersey to find film jobs. Acquiring a job with the Vim Company in early 1915, he returned to Jacksonville in the spring of 1917 before relocating to Los Angeles in October 1917. The first motion picture made in Technicolor and the first feature-length color movie produced in the United States, The Gulf Between, was also filmed on location in Jacksonville in 1917.

Jacksonville was especially important to the African American film industry. One notable individual in this regard is the European American producer Richard Norman, who created a string of films starring black actors in the vein of Oscar Micheaux and the Lincoln Motion Picture Company. In contrast to the degrading parts offered in certain white films such as The Birth of a Nation, Norman and his contemporaries sought to create positive stories featuring African Americans in what he termed "splendidly assuming different roles."

Jacksonville's mostly conservative residents, however, objected to the hallmarks of the early movie industry, such as car chases in the streets, simulated bank robberies and fire alarms in public places, and even the occasional riot. In 1917, conservative Democrat John W. Martin was elected mayor on the platform of taming the city's movie industry. By that time, southern California was emerging as the major movie production center, thanks in large part to the move of film pioneers like William Selig and D.W. Griffith to the area. These factors quickly sealed the demise of Jacksonville as a major film destination.

Another factor for the industry's move west was that up until 1913, most American film production was still carried out around New York, but due to the monopoly of Thomas A. Edison, Inc.'s film patents and its litigious attempts to preserve it, many filmmakers moved to Southern California, starting with Selig in 1909. The sunshine and scenery was important for the production of Westerns, which came to form a major American film genre with the first cowboy stars, G.M. Anderson ("Broncho Billy") and Tom Mix. Selig pioneered the use of (fairly) wild animals from a zoo for a series of exotic adventures, with the actors being menaced or saved by the animals. Kalem Company sent film crews to places in America and abroad to film stories in the actual places they were supposed to have happened. Kalem also pioneered the female action heroine from 1912, with Ruth Roland playing starring roles in their Westerns.

In France, Pathé retained its dominant position, followed still by Gaumont, and then other new companies that appeared to cater to the film boom. A film company with a different approach was Film d'Art. This was set up at the beginning of 1908 to make films of a serious artistic nature. Their declared programme was to make films using only the best dramatists, artists and actors. The first of these was L'Assassinat du Duc de Guise (The Assassination of the Duc de Guise), a historical subject set in the court of Henri III. This film used leading actors from the Comédie-Française, and had a special accompanying score written by Camille Saint-Saëns. The other French majors followed suit, and this wave gave rise to the English-language description of films with artistic pretensions aimed at a sophisticated audience as "art films". By 1910, the French film companies were starting to make films as long as two, or even three reels, though most were still one reel long. This trend was followed in Italy, Denmark, and Sweden.

With the worldwide film boom, yet more countries now joined Britain, France, Germany and the United States in serious film production. In Italy, production was spread over several centres, with Turin being the first and biggest. There, Ambrosio was the first company in the field in 1905, and remained the largest in the country through this period. Its most substantial rival was Cines in Rome, which started producing in 1906. The great strength of the Italian industry was historical epics, with large casts and massive scenery. As early as 1911, Giovanni Pastrone's two-reel La Caduta di Troia (The Fall of Troy) made a big impression worldwide, and it was followed by even bigger glasses like Quo Vadis? (1912), which ran for 90 minutes, and Pastrone's Cabiria of 1914, which ran for two and a half hours.

Italian companies also had a strong line in slapstick comedy, with actors like André Deed, known locally as "Cretinetti", and elsewhere as "Foolshead" and "Gribouille", achieving worldwide fame with his almost surrealistic gags.

The most important film-producing country in Northern Europe up until the First World War was Denmark. The Nordisk company was set up there in 1906 by Ole Olsen, a fairground showman, and after a brief period imitating the successes of French and British filmmakers, in 1907 he produced 67 films, most directed by Viggo Larsen, with sensational subjects like Den hvide Slavinde (The White Slave), Isbjørnenjagt (Polar Bear Hunt) and Løvejagten (The Lion Hunt). By 1910, new smaller Danish companies began joining the business, and besides making more films about the white slave trade, they contributed other new subjects. The most important of these finds was Asta Nielsen in Afgrunden (The Abyss), directed by Urban Gad for Kosmorama, This combined the circus, sex, jealousy and murder, all put over with great conviction, and pushed the other Danish filmmakers further in this direction. By 1912, the Danish film companies were multiplying rapidly.

The Swedish film industry was smaller and slower to get started than the Danish industry. Here, the important man was Charles Magnusson, a newsreel cameraman for the Svenskabiografteatern cinema chain. He started fiction film production for them in 1909, directing a number of the films himself. Production increased in 1912, when the company engaged Victor Sjöström and Mauritz Stiller as directors. They started out by imitating the subjects favoured by the Danish film industry, but by 1913 they were producing their own strikingly original work, which sold very well.

Russia began its film industry in 1908 with Pathé shooting some fiction subjects there, and then the creation of real Russian film companies by Aleksandr Drankov and Aleksandr Khanzhonkov. The Khanzhonkov company quickly became much the largest Russian film company, and remained so until 1918.

In Germany, Oskar Messter had been involved in film-making from 1896, but did not make a significant number of films per year until 1910. When the worldwide film boom started, he, and the few other people in the German film business, continued to sell prints of their own films outright, which put them at a disadvantage. It was only when Paul Davidson, the owner of a chain of cinemas, brought Asta Nielsen and Urban Gad to Germany from Denmark in 1911, and set up a production company, Projektions-AG "Union" (PAGU), for them, that a change-over to renting prints began. Messter replied with a series of longer films starring Henny Porten, but although these did well in the German-speaking world, they were not particularly successful internationally, unlike the Asta Nielsen films. Another of the growing German film producers just before World War I was the German branch of the French Éclair company, Deutsche Éclair. This was expropriated by the German government, and turned into DECLA when the war started. But altogether, German producers only had a minor part of the German market in 1914.

Overall, from about 1910, American films had the largest share of the market in all European countries except France, and even in France, the American films had just pushed the local production out of first place on the eve of World War I. So even if the war had not happened, American films may have become dominant worldwide. Although the war made things much worse for European producers, the technical qualities of American films made them increasingly attractive to audiences everywhere.

New film techniques that were introduced in this period include the use of artificial lighting, fire effects and Low-key lighting (i.e. lighting in which most of the frame is dark) for enhanced atmosphere during sinister scenes.

Continuity of action from shot to shot was also refined, such as in Pathé's le Cheval emballé (The Runaway Horse) (1907) where cross-cutting between parallel actions is used. D. W. Griffith also began using cross-cutting in the film The Fatal Hour, made in July 1908. Another development was the use of the Point of View shot, first used in 1910 in Vitagraph's Back to Nature. Insert shots were also used for artistic purposes; the Italian film La mala planta (The Evil Plant), directed by Mario Caserini had an insert shot of a snake slithering over the "Evil Plant".

As films grew longer, specialist writers were employed to simplify more complex stories derived from novels or plays into a form that could be contained on one reel. Genres began to be used as categories; the main division was into comedy and drama, but these categories were further subdivided.

Intertitles containing lines of dialogue began to be used consistently from 1908 onwards, such as in Vitagraph's An Auto Heroine; or, The Race for the Vitagraph Cup and How It Was Won. The dialogue was eventually inserted into the middle of the scene and became commonplace by 1912. The introduction of dialogue titles transformed the nature of film narrative. When dialogue titles came to be always cut into a scene just after a character starts speaking, and then left with a cut to the character just before they finish speaking, then one had something that was effectively the equivalent of a present-day sound film.

The years of the First World War were a complex transitional period for the film industry. The exhibition of films changed from short one-reel programmes to feature films. Exhibition venues became larger and began charging higher prices.

In the United States, these changes brought destruction to many film companies, the Vitagraph company being an exception. Film production began to shift to Los Angeles during World War I. The Universal Film Manufacturing Company was formed in 1912 as an umbrella company. New entrants included the Jesse Lasky Feature Play Company, and Famous Players, both formed in 1913, and later amalgamated into Famous Players-Lasky. The biggest success of these years was David Wark Griffith's The Birth of a Nation (1915). Griffith followed this up with the even bigger Intolerance (1916), but, due to the high quality of film produced in the US, the market for their films was high.

In France, film production shut down due to the general military mobilization of the country at the start of the war. Although film production began again in 1915, it was on a reduced scale, and the biggest companies gradually retired from production. Italian film production held up better, although so called "diva films", starring anguished female leads were a commercial failure. In Denmark, the Nordisk company increased its production so much in 1915 and 1916 that it could not sell all its films, which led to a very sharp decline in Danish production, and the end of Denmark's importance on the world film scene.

The German film industry was seriously weakened by the war. The most important of the new film producers at the time was Joe May, who made a series of thrillers and adventure films through the war years, but Ernst Lubitsch also came into prominence with a series of very successful comedies and dramas.

At this time, studios were blacked out to allow shooting to be unaffected by changing sunlight. This was replaced with floodlights and spotlights. The widespread adoption of irising-in and out to begin and end scenes caught on in this period. This is the revelation of a film shot in a circular mask, which gradually gets larger until it expands beyond the frame. Other shaped slits were used, including vertical and diagonal apertures.

A new idea taken over from still photography was "soft focus". This began in 1915, with some shots being intentionally thrown out of focus for expressive effect, as in Mary Pickford starrer Fanchon the Cricket.

It was during this period that camera effects intended to convey the subjective feelings of characters in a film really began to be established. These could now be done as Point of View (POV) shots, as in Sidney Drew's The Story of the Glove (1915), where a wobbly hand-held shot of a door and its keyhole represents the POV of a drunken man. The use of anamorphic (in the general sense of distorted shape) images first appears in these years with Abel Gance directed la Folie du Docteur Tube (The Madness of Dr. Tube). In this film the effect of a drug administered to a group of people was suggested by shooting the scenes reflected in a distorting mirror of the fair-ground type.

Symbolic effects taken over from conventional literary and artistic tradition continued to make some appearances in films during these years. In D. W. Griffith's The Avenging Conscience (1914), the title "The birth of the evil thought" precedes a series of three shots of the protagonist looking at a spider, and ants eating an insect. Symbolist art and literature from the turn of the century also had a more general effect on a small number of films made in Italy and Russia. The supine acceptance of death resulting from passion and forbidden longings was a major feature of this art, and states of delirium dwelt on at length were important as well.

The use of insert shots, i.e. close-ups of objects other than faces, had already been established by the Brighton school, but were infrequently used before 1914. It is really only with Griffith's The Avenging Conscience that a new phase in the use of the Insert Shot starts. As well as the symbolic inserts already mentioned, the film also made extensive use of large numbers of Big Close Up shots of clutching hands and tapping feet as a means of emphasizing those parts of the body as indicators of psychological tension.

Atmospheric inserts were developed in Europe in the late 1910s. This kind of shot is one in a scene which neither contains any of the characters in the story, nor is a Point of View shot seen by one of them. An early example is in Maurice Tourneur directed The Pride of the Clan (1917), in which there is a series of shots of waves beating on a rocky shore to demonstrate the harsh lives of the fishing folk. Maurice Elvey's Nelson; The Story of England's Immortal Naval Hero (1919) has a symbolic sequence dissolving from a picture of Kaiser Wilhelm II to a peacock, and then to a battleship.

By 1914, continuity cinema was the established mode of commercial cinema. One of the advanced continuity techniques involved an accurate and smooth transition from one shot to another. Cutting to different angles within a scene also became well-established as a technique for dissecting a scene into shots in American films. If the direction of the shot changes by more than ninety degrees, it is called a reverse-angle cutting. The leading figure in the full development of reverse-angle cutting was Ralph Ince in his films, such as The Right Girl and His Phantom Sweetheart

The use of flash-back structures continued to develop in this period, with the usual way of entering and leaving a flash-back being through a dissolve. The Vitagraph company's The Man That Might Have Been (William J. Humphrey, 1914), is even more complex, with a series of reveries and flash-backs that contrast the protagonist's real passage through life with what might have been, if his son had not died.

After 1914, cross cutting between parallel actions came to be used – more so in American films than in European ones. Cross-cutting was often used to get new effects of contrast, such as the cross-cut sequence in Cecil B. DeMille's The Whispering Chorus (1918), in which a supposedly dead husband is having a liaison with a Chinese prostitute in an opium den, while simultaneously his unknowing wife is being remarried in church.

The general trend in the development of cinema, led from the United States, was towards using the newly developed specifically filmic devices for expression of the narrative content of film stories, and combining this with the standard dramatic structures already in use in commercial theatre. D. W. Griffith had the highest standing amongst American directors in the industry, because of the dramatic excitement he conveyed to the audience through his films. Cecil B. DeMille's The Cheat (1915), brought out the moral dilemmas facing their characters in a more subtle way than Griffith. DeMille was also in closer touch with the reality of contemporary American life. Maurice Tourneur was also highly ranked for the pictorial beauties of his films, together with the subtlety of his handling of fantasy, while at the same time he was capable of getting greater naturalism from his actors at appropriate moments, as in A Girl's Folly (1917).

Sidney Drew was the leader in developing "polite comedy", while slapstick was refined by Fatty Arbuckle and Charles Chaplin, who both started with Mack Sennett's Keystone company. They reduced the usual frenetic pace of Sennett's films to give the audience a chance to appreciate the subtlety and finesse of their movement, and the cleverness of their gags. By 1917 Chaplin was also introducing more dramatic plot into his films, and mixing the comedy with sentiment.

In Russia, Yevgeni Bauer put a slow intensity of acting combined with Symbolist overtones onto film in a unique way.

In Sweden, Victor Sjöström made a series of films that combined the realities of people's lives with their surroundings in a striking manner, while Mauritz Stiller developed sophisticated comedy to a new level.

At the start of the First World War, French and Italian cinema had been the most globally popular. The war came as a devastating interruption to European film industries. The American industry, or "Hollywood", as it was becoming known after its new geographical center in California, gained the position it has held, more or less, ever since: film factory for the world and exporting its product to most countries on earth.

By the 1920s, the United States reached what is still its era of greatest-ever output, producing an average of 800 feature films annually,[1] or 82% of the global total (Eyman, 1997). The comedies of Charlie Chaplin and Buster Keaton, the swashbuckling adventures of Douglas Fairbanks and the romances of Clara Bow, to cite just a few examples, made these performers' faces well known on every continent. The Western visual norm that would become classical continuity editing was developed and exported – although its adoption was slower in some non-Western countries without strong realist traditions in art and drama, such as Japan.

This development was contemporary with the growth of the studio system and its greatest publicity method, the star system, which characterized American film for decades to come and provided models for other film industries. The studios' efficient, top-down control over all stages of their product enabled a new and ever-growing level of lavish production and technical sophistication. At the same time, the system's commercial regimentation and focus on glamorous escapism discouraged daring and ambition beyond a certain degree, a prime example being the brief but still legendary directing career of the iconoclastic Erich von Stroheim in the late teens and the 1920s.

The change was remarkably swift. By the end of 1929, Hollywood was almost all-talkie, with several competing sound systems (soon to be standardized). Total changeover was slightly slower in the rest of the world, principally for economic reasons. Cultural reasons were also a factor in countries like China and Japan, where silents co-existed successfully with sound well into the 1930s, indeed producing what would be some of the most revered classics in those countries, like Wu Yonggang's The Goddess (China, 1934) and Yasujirō Ozu's I Was Born, But... (Japan, 1932). But even in Japan, a figure such as the benshi, the live narrator who was a major part of Japanese silent cinema, found his acting career was ending.

Sound further tightened the grip of major studios in numerous countries: the vast expense of the transition overwhelmed smaller competitors, while the novelty of sound lured vastly larger audiences for those producers that remained. In the case of the U.S., some historians credit sound with saving the Hollywood studio system in the face of the Great Depression (Parkinson, 1995). Thus began what is now often called "The Golden Age of Hollywood", which refers roughly to the period beginning with the introduction of sound until the late 1940s. The American cinema reached its peak of efficiently manufactured glamour and global appeal during this period. The top actors of the era are now thought of as the classic film stars, such as Clark Gable, Katharine Hepburn, Humphrey Bogart, Greta Garbo, and the greatest box office draw of the 1930s, child performer Shirley Temple.

Creatively, however, the rapid transition was a difficult one, and in some ways, film briefly reverted to the conditions of its earliest days. The late '20s were full of static, stagey talkies as artists in front of and behind the camera struggled with the stringent limitations of the early sound equipment and their own uncertainty as to how to utilize the new medium. Many stage performers, directors and writers were introduced to cinema as producers sought personnel experienced in dialogue-based storytelling. Many major silent filmmakers and actors were unable to adjust and found their careers severely curtailed or even ended.

This awkward period was fairly short-lived. 1929 was a watershed year: William Wellman with Chinatown Nights and The Man I Love, Rouben Mamoulian with Applause, Alfred Hitchcock with Blackmail (Britain's first sound feature), were among the directors to bring greater fluidity to talkies and experiment with the expressive use of sound (Eyman, 1997). In this, they both benefited from, and pushed further, technical advances in microphones and cameras, and capabilities for editing and post-synchronizing sound (rather than recording all sound directly at the time of filming).

Walt Disney introduces each of the seven dwarfs in a scene from the original 1937 Snow White theatrical trailer.

Previously, it was believed that color films were first projected in 1909 at the Palace Theatre in London (the main problem with the color being that the technique, created by George Smith, (Kinemacolor) only used two colors: green and red, which were mixed additively). But in fact, it was in 1901 when the first color film in history was created. This untitled film was directed by photographer Edward Raymond Turner and his patron Frederick Marshall Lee. The way they did it was to use black and white film rolls, but have green, red, and blue filters go over the camera individually as it shot. To complete the film, they joined the original footage and filters on a special projector. However, both the shooting of the film and its projection suffered from major unrelated issues that, eventually, sank the idea.

During the immediate post-war years the cinematic industry was also threatened by television, and the increasing popularity of the medium meant that some film theatres would bankrupt and close. The demise of the "studio system" spurred the self-commentary of films like Sunset Boulevard (1950) and The Bad and the Beautiful (1952).

Gimmicks also proliferated to lure in audiences. The fad for 3-D film would last for only two years, 1952–1954, and helped sell House of Wax and Creature from the Black Lagoon. Producer William Castle would tout films featuring "Emergo" "Percepto", the first of a series of gimmicks that would remain popular marketing tools for Castle and others throughout the 1960s.

Limelight is probably a unique film in at least one interesting respect. Its two leads, Charlie Chaplin and Claire Bloom, were in the industry in no less than three different centuries. In the 19th Century, Chaplin made his theatrical debut at the age of eight, in 1897, in a clog dancing troupe, The Eight Lancaster Lads. In the 21st Century, Bloom is still enjoying a full and productive career, having appeared in dozens of films and television series produced up to and including 2013. She received particular acclaim for her role in The King's Speech (2010).

The cinema of South Korea also experienced a 'Golden Age' in the 1950s, beginning with director Lee Kyu-hwan's tremendously successful remake of Chunhyang-jon (1955).[62] That year also saw the release of Yangsan Province by the renowned director, Kim Ki-young, marking the beginning of his productive career. Both the quality and quantity of filmmaking had increased rapidly by the end of the 1950s. South Korean films, such as Lee Byeong-il's 1956 comedy Sijibganeun nal (The Wedding Day), had begun winning international awards. In contrast to the beginning of the 1950s, when only 5 films were made per year, 111 films were produced in South Korea in 1959.[63]

During the 1960s, the studio system in Hollywood declined, because many films were now being made on location in other countries, or using studio facilities abroad, such as Pinewood in the UK and Cinecittà in Rome. "Hollywood" films were still largely aimed at family audiences, and it was often the more old-fashioned films that produced the studios' biggest successes. Productions like Mary Poppins (1964), My Fair Lady (1964) and The Sound of Music (1965) were among the biggest money-makers of the decade. The growth in independent producers and production companies, and the increase in the power of individual actors also contributed to the decline of traditional Hollywood studio production.

Further, the nuclear paranoia of the age, and the threat of an apocalyptic nuclear exchange (like the 1962 close-call with the USSR during the Cuban missile crisis) prompted a reaction within the film community as well. Films like Stanley Kubrick's Dr. Strangelove and Fail Safe with Henry Fonda were produced in a Hollywood that was once known for its overt patriotism and wartime propaganda.

Post-classical cinema is the changing methods of storytelling of the New Hollywood producers. The new methods of drama and characterization played upon audience expectations acquired during the classical/Golden Age period: story chronology may be scrambled, storylines may feature unsettling "twist endings", main characters may behave in a morally ambiguous fashion, and the lines between the antagonist and protagonist may be blurred. The beginnings of post-classical storytelling may be seen in 1940s and 1950s film noir films, in films such as Rebel Without a Cause (1955), and in Hitchcock's Psycho. 1971 marked the release of controversial films like Straw Dogs, A Clockwork Orange, The French Connection and Dirty Harry. This sparked heated controversy over the perceived escalation of violence in cinema.

The financial disaster of Heaven's Gate marked the end of the visionary "auteur" directors of the "New Hollywood", who had unrestrained creative and financial freedom to develop films. The phenomenal success in the 1970s of Spielberg's Jaws originated the concept of the modern "blockbuster". However, the enormous success of George Lucas' 1977 film Star Wars led to much more than just the popularization of blockbuster film-making. The film's revolutionary use of special effects, sound editing and music had led it to become widely regarded as one of the single most important films in the medium's history, as well as the most influential film of the 1970s. Hollywood studios increasingly focused on producing a smaller number of very large budget films with massive marketing and promotional campaigns. This trend had already been foreshadowed by the commercial success of disaster films such as The Poseidon Adventure and The Towering Inferno.

During the mid-1970s, more pornographic theatres, euphemistically called "adult cinemas", were established, and the legal production of hardcore pornographic films began. Porn films such as Deep Throat and its star Linda Lovelace became something of a popular culture phenomenon and resulted in a spate of similar sex films. The porn cinemas finally died out during the 1980s, when the popularization of the home VCR and pornography videotapes allowed audiences to watch sex films at home. In the early 1970s, English-language audiences became more aware of the new West German cinema, with Werner Herzog, Rainer Werner Fassbinder and Wim Wenders among its leading exponents.

During the 1980s, audiences began increasingly watching films on their home VCRs. In the early part of that decade, the film studios tried legal action to ban home ownership of VCRs as a violation of copyright, which proved unsuccessful. Eventually, the sale and rental of films on home video became a significant "second venue" for exhibition of films, and an additional source of revenue for the film industries.

The Lucas–Spielberg combine would dominate "Hollywood" cinema for much of the 1980s, and lead to much imitation. Two follow-ups to Star Wars, three to Jaws, and three Indiana Jones films helped to make sequels of successful films more of an expectation than ever before. Lucas also launched THX Ltd, a division of Lucasfilm in 1982,[67] while Spielberg enjoyed one of the decade's greatest successes in E.T. the Extra-Terrestrial the same year. 1982 also saw the release of Disney's Tron which was one of the first films from a major studio to use computer graphics extensively. American independent cinema struggled more during the decade, although Martin Scorsese's Raging Bull (1980), After Hours (1985), and The King of Comedy (1983) helped to establish him as one of the most critically acclaimed American film makers of the era. Also during 1983 Scarface was released, which was very profitable and resulted in even greater fame for its leading actor Al Pacino. Probably[weasel words] the most successful film commercially was Tim Burton's 1989 version of Bob Kane's creation, Batman, which broke box-office records. Jack Nicholson's portrayal of the demented Joker earned him a total of $60,000,000 after figuring in his percentage of the gross.[citation needed]

British cinema was given a boost during the early 1980s by the arrival of David Puttnam's company Goldcrest Films. The films Chariots of Fire, Gandhi, The Killing Fields and A Room with a View appealed to a "middlebrow" audience which was increasingly being ignored by the major Hollywood studios. While the films of the 1970s had helped to define modern blockbuster motion pictures, the way "Hollywood" released its films would now change. Films, for the most part, would premiere in a wider number of theatres, although, to this day, some films still premiere using the route of the limited/roadshow release system. Against some expectations, the rise of the multiplex cinema did not allow less mainstream films to be shown, but simply allowed the major blockbusters to be given an even greater number of screenings. However, films that had been overlooked in cinemas were increasingly being given a second chance on home video.

The early 1990s saw the development of a commercially successful independent cinema in the United States. Although cinema was increasingly dominated by special-effects films such as Terminator 2: Judgment Day (1991), Jurassic Park (1993) and Titanic (1997), the latter of which became the highest-grossing film of all time at the time up until Avatar (2009), also directed by James Cameron, independent films like Steven Soderbergh's Sex, Lies, and Videotape (1989) and Quentin Tarantino's Reservoir Dogs (1992) had significant commercial success both at the cinema and on home video. Filmmakers associated with the Danish film movement Dogme 95 introduced a manifesto aimed to purify filmmaking. Its first few films gained worldwide critical acclaim, after which the movement slowly faded out.

Cinema admissions in 1995

Major American studios began to create their own "independent" production companies to finance and produce non-mainstream fare. One of the most successful independents of the 1990s, Miramax Films, was bought by Disney the year before the release of Tarantino's runaway hit Pulp Fiction in 1994. The same year marked the beginning of film and video distribution online. Animated films aimed at family audiences also regained their popularity, with Disney's Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994). During 1995, the first feature length computer-animated feature, Toy Story, was produced by Pixar Animation Studios and released by Disney. After the success of Toy Story, computer animation would grow to become the dominant technique for feature length animation, which would allow competing film companies such as DreamWorks Animation and 20th Century Fox to effectively compete with Disney with successful films of their own. During the late 1990s, another cinematic transition began, from physical film stock to digital cinema technology. Meanwhile, DVDs became the new standard for consumer video, replacing VHS tapes.