Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.
Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.
The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.
Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.
What you'll learn:
How to approach your career or startup as if learning a musical instrument
Why entrepreneurship, like creativity, is something we all possess
How to apply “the musician mindset” as means to collaboration and creative problem solving
Why songwriting is a perfect parallel to career and product development
Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

From the lesson

Collaboration and Presentation

This week, we'll discuss building a strong team and establishing a culture at your "start up." You'll work to identify the types of people you want on your team and why you need them. We'll also discuss how to develop not only your product, but the brand that stands for that product. Finally, we'll work on your presenting, selling, and marketing skills to help you establish the brand you envision.