Posts Tagged ‘ATS Global Marketing’

The quality of machinery—the iron, its design and functionality—will always be important. More often in the years ahead, though, customers will want to know what the machinery can deliver in the way of precision farming capabilities.

“Even with the exceptional productivity gains farmers have made in recent years,” says Bruce Hart, AGCO’s director, ATS Global Marketing, “there will continue to be expectations of greater gains to come. Things like uptime will need to be increased, so will in-field efficiency, yield per acre—even in less-than-perfect conditions. One of the biggest differentiators in the future to help with this will be electronics.”

In some ways, that future has already arrived. Ken Salsman considers that nearly every time he cuts hay using his Hesston® by Massey Ferguson WR9770 windrower equipped with autosteering. “I really like the accuracy,” says Salsman, who farms about 500 acres near Macon, Mo. “Each swath is the same as the one before. The bales can get lopsided if you don’t get the same cut every time you go through the field. Plus, I can cut for six to 12 hours and not feel nearly as tired as when I’d run four hours before we had this system. I save fuel because I’m not overlapping.”

Now, even more revolutionary and helpful tools are being incorporated into farming operations. The latest advancement allows the machines to recognize and communicate their own maintenance needs, while also helping make real-time adjustments in the field.

Much of that can be accomplished through AGCO’s new AgCommand™, a telemetry system that tracks the location and activity of machinery either via computers in the office or through a portable tablet or computer.

AgCommand has already gained traction with agricultural businesses such as cooperatives and agronomy service companies.

“Technology like AgCommand has shown us how inefficient we can be,” says Terry Schmidt, an agronomy manager with CHS, Inc., in southern Minnesota. “As a result of using the program, we went from having eight fertilization units to seven and yet covered more acres the very next year.”

Schmidt is working with AGCO toward the day when all 29 of the application units he now manages for CHS in the region can be dispatched through AgCommand. That, he says, would allow for even more efficiency in terms of getting the right machine in the right location without any confusion or delay.

The ability to monitor and control machinery remotely will also make it easier for farms to employ machinery operators who don’t necessarily have to understand what every screen in the cab is doing. That’s an important factor in an era where farmers can struggle finding qualified employees.

AGCO is also working to make sure AgCommand remains easy to learn and compatible with a variety of equipment, even with other brands.

Now that these pathways for the technology are being paved, the emphasis is shifting to working with the data that’s being collected. For example, readouts from the planter or cultivator might show that field conditions are actually still too wet to be worked—and may advise a two-day wait. Or the suite of technologies built into the system will have the ability to advise the best hybrids to use in changing conditions.

Missouri farmer Ken Salsman, 65, doesn’t doubt the potential of the technology. He recalls writing a paper in college on the future of agriculture that suggested tractors will drive themselves one day.

“I didn’t think I’d live to see that actually happen,” says Salsman. “But with autosteering, we’re seeing it now.”