The Summit, which will be part of the company’s new media section on their website, will facilitate weekly conversations on a wide range of marketing and consulting topics.

Online PR News – 17-March-2009 – – March 17, 2009 – For Immediate Release McKinley Marketing Partners, the premier provider of experienced marketing resources to Fortune 1000 companies, launched its corporate blog, The Summit, today. The Summit is the featured item in McKinley’s new media section on their website, which will also include videos, downloadable documents, case studies, and current news. The Alexandria-based company plans to use the blog as its first steps into the social media marketing.

Social media marketing is generally defined as a form of internet marketing that utilizes participation in various social media networks as a means to achieve marketing objectives. Common tools that are used include blogs, social networking sites, and digital content. It is also predicated on the notion of open communication between the producer and consumer of the content.

“McKinley is excited to share marketing knowledge with other industry members through the online community. As a thought leader in the field of marketing consulting, we are hoping to open a dialogue with our colleagues, customers, and marketers everywhere. McKinley is eager to participate with the evolving world of social media marketing,” said Michelle J. Boggs, President and CEO.

'The Summit' will have bi-weekly posts on contemporary marketing trends, industry outlooks, marketing consulting tips, and other marketing related topics. McKinley will implement a variety of different formats, including PowerPoint presentations and other downloadable content to compliment its blogging efforts.