Partners include both digital services, like Hulu Plus and Rdio, as well as physical goods from retailers like Baby Gap and Brookstone.

Apple and Facebook have shared a hot-and-cold relationship in recent years, so today’s collaboration could be taken as a sign of an improving relationship. The two famously had a disagreement over Apple’s Ping social music service, but patched things over with the release of iOS 6, which includes deep integration with Facebook. Given the number of Apple devices that kids are hoping for this holiday season, Facebook’s iTunes gifting support is well-timed.

Apple brought in a record $2.1 billion in revenue from the iTunes Store last quarter. It’s gearing up to revamp the store with a new interface in the soon-to-be-released iTunes 11.