Ana y José Charming Hotel & Spa, Tulum

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Concierge.com's insider take:

Once Tulum's most beloved basic barefoot escape, this complex has slowly but surely grown into a full-scale resort with a freshwater pool surrounded by beach beds and the full-service Om Spa with a temazcal. The 22 suites and a two-story villa have plush white platform beds, sofas scattered with colorful cushions, conch shells covering the showerheads, and—most importantly—an upgrade to 24/7 air-conditioning (not a given in this part of Mexico). The humble hotel Ana and José Soto constructed more than two decades ago even has a soaring wooden entryway, which appeared in 2011, and construction is ongoing. Still, thanks to the family's continued involvement and the loyalty of longtime clients, guests feel as though they've discovered the "real" Tulum as they wander into the palapa restaurant and wiggle their toes in the sand.—Updated by Maribeth Mellin