Lovestrukt

A big part of our design philosophy is creating furniture that fits into the lives of our customers. As an online furniture company we put a high value on versatility and customisation of our products. You can see this is some of our features like adjustable shelving and reversible doors on certain products.

In the early hours of Thursday morning we received a call informing us that the manufacturing facility we use had caught fire. Due to the heroic efforts of Paarl's emergency services the fire was stopped before it spread surrounding businesses, but as you can see in the photos the damage was done.

We are happy to announce our new assembly service aimed at customers in Cape Town and the surrounding areas. We are always looking for ways to make the experience of online shopping faster, easier and more convenient for our customers.

We're always working on new and exciting products behind the scenes, and we've got something really exciting launching soon. Our new Espresso Media Unit which will soon be available for pre order represents the culmination of months of work from our design and manufacturing teams.

This online furniture trade program aims to build successful long-term relationships with design professionals from a variety of disciplines, giving them access to exclusive discounts, innovative shipping plans and customization options not available to the general public.

We're really excited to share our new range of Sugar Steel Self-Assembly Furniture with you. It's the culmination of months of hard work, and we're super happy with the end results, the entire range reflects our philosophy of using design to make high quality furniture accessible to all South Africans.

Nothing better than a little love from the media. We are really happy to have our Victorio Dining Room Table featured in Sarie Okkasie last month. The Victorio is a beautifully modern reinterpretation of Victorian Design. The table features solid ash legs and an ash veneer table top.

The Creme Bedside Table is a beautiful example of using minimalist design principles to create something beautiful and practical. And while the old model really encompassed these principles our new update, which is available online pushes this design to the next level

Choosing the right indoor plant can be difficult. Whether you're looking to add an organic touch to a clean modern look, or transform your living room into the Amazon Jungle the perfect indoor plant is just a click away. In celebration of all things green we teamed up for a small photoshoot with a really cool Cape Town based company called Plantify. They grow and source a wide range of beautiful indoor and outdoor plants, and pair them with a wide selection of curated pots to match.

Our approach to sustainability in furniture design is two pronged. Firstly, we use sustainable woods where possible in the construction of our furniture. Secondly, our products are made to last, we select our materials for their aesthetic as well as their strength and our unique designs are tailored towards durability.

Earth Day is held every year on 22 April and has been for 48 years. We really care about the planet at Popstrukt and are always on the lookout for ways to make our business more sustainable, whether that's the use of sustainable materials such as birch ply or focusing on the creation of durable products that will stand up to the rigors of time.