I came across a video blog post by Hubspot this week and it reminded me of how increasingly important online video is becoming to “getting found online”. The post was a YouTube Video from 12 months ago by Hubspot that had been recorded during an internal ofline ”Twitter Training” class for staff and it was quite funny [...]

I recently wrote a post about 28 Reasons Why The CEO Is Afraid Of Social Media and I received a lot of comments from people about how they often heard some of these reasons, either as internal advocates of Social Media or as external consultants. They said they came up against CEO’s and management that were afraid of the conversations they might hear on social [...]

I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results. Firstly Mark Logan from BarkleyUS provides [...]