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eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...

Facebook will try not requiring media outlets to register as political advertisers (at least in the UK)

November 29, 2018 / CHRISTINE SCHMIDT

News organizations have been trapped between Facebook’s rules for political advertisers and advertising for their own reporting but now, Facebook will try pausing its requirement that media outlets as well as, well, actual political advertisers register with a representative’s home address and photo ID. The change begins in the U.K. and may roll out to other countries. The news came nestled in an announcement about beginning enforcement of political ad authorization/storage in the U.K. good luck, Brits where instead Facebook will “initially use UK member lists from a variety of established news industry groups to help inform which news organizations receive authorization exemptions,” Facebook’s director of product management Rob Leathern wrote. Eligible news publishers in the U.K. won’t be required to get authorized, nor will the politics-related stories that they pay to promote be collected in the Ad Library, unlike the current setup in the U.S. Thi...

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Other News

eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...