In a world where we share and like almost anything on a whim, we forget that once we "put it out there" it may, like some strange new mutation, suddenly have a heartbeat, and then a whole life of its own which is out of our control like an unruly teenager.

@Cella_ was probably ill advised to post this tweet just a day before she started a new job at Jet Pizza "Ew I start this f*ck *ss job tomorrow" with a row of thumbs down..... Let's think for a moment why she might have tweeted this is the first place. Let's face it, working at a pizza joint is not a particularly glamorous job. I get that. Maybe she was putting the job down so as not to be thought as someone who might apsire to working on a pizza joint. Who knows. In any event, I'm sure she did not expect the reaction from the Jet Pizza manager.

And I love the fact that Spain is considered among the leading powers in the western World.

But I am also a marketer. And, moreover, an English marketer who has had to deal with a number of situations over the years where Spanish clients have been upset that I have prevented them from publishing or printing something that does not meet my English standards. With marketing you have to get things right.