Backlash against capitalism and rekindling of nationalism.
Increased protectionism of high-demand resources.
A need to develop top managers with international understand and experience.
Increasing pressure and publicity for companies to consider the social responsibility of their actions.

The European Union “EU”

A unified market over 500 million people living in 27 nations.
Stability of the euro is in question and the ability of the “EU” to deal with the debt crisis of some members.
EU poses two challenges for global managers,
1. “Fortress” Europe
2. Dealing with multiple cultures within the unified marked.