Lincoln Property Co. Southeast has won the exclusive leasing and management assignment of the asset. Senior vice presidents Hunter Henritze and Michael Howell, along with Senior Leasing Associate Caroline Cole will lead marketing efforts on behalf of the new owner. According to Yardi Matrix, the seller of the building is the Atlanta-based Simpson Organization, which purchased the asset in 2014 for $19 million.

Situated within walking distance of the North Avenue and Midtown MARTA stations, the building’s location provides access to several dining and retail options, hotels and high-rise residential developments. High-profile neighbors include AT&T’s Midtown Campus, Bank of America Plaza, The Fox Theatre and Georgia Tech’s Technology Square.

“730 Peachtree Street is uniquely located in southern Midtown, a rapidly improving micro-submarket, just steps away from two dynamic anchors, Georgia Tech and CODA, an office and computing data center development currently achieving the highest rents in all of Atlanta,” said John Coury, founder of Crestlight, in a prepared statement. “We like our basis relative to competitive buildings and have a long-term view of repositioning 730 Peachtree to capitalize on the growing demand from creative and technology users in the immediate area,” he added.