Do you put all your online efforts into one egg basket? On occasion I work with business owners who put all their online efforts onto someone else’s infrastructure. They will always hear me argue that they need to stay in control of their assets! There is no doubt that it is compelling to build out your presence on a rich platform, be it eBay, Amazon, Facebook, WordPress.com or any other platform. However you need to consider the risks… Today’s example came from an unexpected direction; Hotmail decided to change my interface into Turkish. The problem is that I don’t speak a word...

It is time to continue the series on blogging that was started with “Why don’t you bin that corporate blog?”, continued with “7 reasons I recommend my clients to blog” and with the last installment “Where are you official and where are you private?” As I am putting on more social media training activities the opportunity has now turned to blogging. With my first workshop planned for May 5th in Bellevue, WA, I thought this would be a good place to collect material. First out is the statement that blogging makes you smarter! What baloney is that? Well, if you remember point 3 in the “7...

I am just starting a conversation with a Seattle based dental organization. These are healthcare professionals who care about their clients and who are keen on building long lasting trusted relationships. How would you like to engage your dentist, orthodontist or dental hygienist online? Your thoughts and answers in this quick survey would be much appreciated! (10 questions, < 2 minutes). Click here to take the survey I really appreciate your help! Many thanks! /Håkan Technorati Tags: dentist,social...

The questions is of course not directed to “you” but to everyone who has yet to embrace the basic concepts of social media interaction. You know what I mean if you have considered following a number of corporate blogs? When I look around at company blogs it is clear they are written by marketing people who treat them as just another convenient way to push out what they would put in a newsletter or on the website anyway. There is a complete lack of interaction, no one is inviting anyone to a conversation or to discuss something interesting. It is a missed opportunity. Why on earth would I...

With the intense focus on online tools like Twitter, Facebook, LinkedIn etc, it is easy to believe that the cornerstones of marketing have shifted and that there is a new skill set needed to be successful. Is this true? The answer is no! When I asked this question some time ago to one of my colleagues @ACloke his simple reply was “core marketing skills are more relevant then ever when new channels are introduced”. He continued to explain “audience segmentation, value propositions and relationship marketing are just some examples of core marketing foundations that any...