As we know Etihad Airways, one of the three Middle East carriers which set out to revolutionise global aviation business by buying their way into airports around the world, started laying off staff, last December. Manchester City FC whom Etihad bankroll didn’t blink.

I was in Cambridge last night – a small city on the border of East Anglia and the East Midlands, packed with amazing buildings from the 13th century onwards. Multiple students, ten thousand bikes, endless restaurants – one of which I was in with a business colleague.