Posts tagged with Website Design

An organization’s website should serve as the foundation for all of its marketing efforts. In order for a website to function as a sales prospecting and/or deal-closing tool (and every website should) it must be strategically planned and developed and then managed with discipline toward specific goals and objectives.

You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

You don’t have to be an expert analyst or numbers nerd to use Google Analytics to keep tabs on how your website is performing. No ninja spreadsheet skills are required. I love Google Analytics because it’s free – and it allows you to gather so much useful data.

Mobile device usage is overtaking desktop in every way. Browsing, research, local search, emails, social. Web users appreciate a mobile experience that’s sharp, easy to navigate and fast. If they don’t have a good mobile experience? They’re gone. If they do? They’re 67% more likely to reward your business by purchasing your product or service.