Wednesday, October 14, 2009

Report Says 'Organic' is No. 1 Food Trend

If your guests are asking for more organic food options, there is good reason. According to recent research conducted by NPD Group, “organic” is the No. 1 top food trend expected to grow more important during the next decade. Forty-one percent of those responding to a national survey selected “organic” above other trend options such as “restaurant meals eaten in-home” and “Light/lite/diet/low calorie labels. The survey report, “A Look into the Future of Eating,” is a 10-year forecast of eating trends based on generational influences, population, and other trends. The survey took into account eating patterns at 2,000 households (about 5,000 individuals) over a 14-day period.

I am not surprised at all by this trend. It is now quite common for hotel chefs to procure local, organic ingredients for their menu options. Gardens are being constructed on hotel and resort grounds, and in urban areas some chefs have started rooftop gardens to grow pesticide-free herbs and vegetables. Kimpton now offers organic wine in its restaurants, and at least one Fairmont property, the Fairmont Sonoma Mission Inn & Spa, offers organic produce, wine and coffee as an option in its Green Wedding package.

What are you hearing from your guests? Are they requesting organic options? I would love to know. Write to editor@greenlodgingnews.com.

1 comment:

It is a Good News That Kimpton now offers organic wine in its restaurants, and at least one Fairmont property, the Fairmont Sonoma Mission Inn & Spa, offers organic produce, wine and coffee as an option in its Green Wedding package.