Tuesday, September 8, 2009

GOLD 009: THE SOUND OF ARROWS

Twelve months ago to the day we bundled up a bright-eyed and bushy-tailed 7” record by a band called Passion Pit and brought it into the world for all to enjoy. That magical slice of blissed-out dance pop has long since sold out and today marks the one year birthday of Neon Gold Records, and what better way to celebrate then by a very special ninth release on Neon Gold by the pop wizards that are Swedish pop duo The Sound of Arrows. We posted their most recent Sweden-only release “M.A.G.I.C.” last month to rapturous response, and now we’re ready to bring their international debut “Into The Clouds” to the masses as our first ever 12” release.

That’s not say we’ll be abandoning the 7” format that’s been so good to us thus far, but every so often a record comes along featuring sleeve art so beautiful it really deserves the widescreen 12” treatment. That’s absolutely the case here, as Oskar and Stephan have put together some of the most breathtaking artwork ever to adorn a Neon Gold release, accompanied by a magnificent video (below) in the same vein that they've (of course) directed and animated themselves.

Backed by an ambient instrumental edit of the title track “…And Beyond” and remixes from the likes of Fear of Tigers and Gold Dust, this is a very special release for us and we can't wait for it to hit shops September 28th. Preorder is available now from your usual outlets, Puregroove in the UK and the Neon Gold Shop in the US.