Video Marketing: The Future is Now

Content marketing is usually synonymous with written content. However, for some reason, that is ALL most marketers tend to focus their energies and search engine optimization London on. However, if there is one thing we probably know about the internet by now, it is that there is always a niche waiting to be tapped in some region of cyberspace. And you can probably know where this is going right now.

Video. As if there’s anything else.

It is no surprise that YouTube is still the popular entity that it still is despite being already out by a good seven years. At this point, it’s almost as old as Facebook itself, but whilst the social networking giant is working overnight in making sure that their users will never get bored of the platform, Youtube is doing just as fine as it is. The fact that newer platforms like Vine and Tout—both also centered around the usage of video—isn’t eating into YouTube’s millions-strong userbase but rather complements it is just proof that the “revolution” (prophesised by Gil-Scott Heron, of course) is still ongoing—only that it isn’t televised, but is rather streamed, on-demand, and with no adherence to your typical programme schedule!

Similar to MTV’s rise when everyone else began shooting music videos, you can also see a lot of “bandwagon jumpers” coming to YouTube and Vine. However, this will be the point when a lot of users will see which ones are the most passionate and which ones are just doing it for the sake of doing it!

If you are still here reading this paragraph, then congratulations! It is safe to assume that you have the passion for video marketing—the only thing lacking perhaps is how you can go about showing your passion to everyone! And amazingly enough, you don’t even have to study super-hard for it to do so! Here are our tips to get into the wild and wonderful world of video for your seo Birmingham campaign!

Create “Moving” Content

Obviously, no one will just sit down and waste two minutes away listening to your message unless you give them a good enough reason to do so! However, the real aim behind this is not just to simply gather billions of views (hey, it’s possible!), but to actually compel those original viewers to share your content. Thus, the concept of a “viral” hit!

Videos which double as adverts have been utilising this tactic for many years now, particularly when many of them began figuring out how YouTube worked later on. From takeaway shops inserting double-entendred humour to completely “respectable” institutions poking fun at themselves, there are really a myriad of ways on how you can make your video pop out! All you need to do is to exercise your creative cells a little!

Plant a Seed, Watch it Grow

Sure, you can simply rely on the kindness of strangers for them to pass on your finished video to a friend of theirs, with which their friends will also do the same, and so on and so forth.

The above is the ideal scenario with which your video should go viral, but alas, things aren’t just that easy. The fact remains that there will be the “others” who you just can’t reach simply because they aren’t a part of your intended audience! So, what’s one to do?

Simple: get a “brand ambassador”.

A brand ambassador can be an “endorser”, but that role isn’t entirely limited to it. In today’s era, a brand ambassador can be even the normal person walking on the street who—wait for it—happens to be a really, really big fan of your product! If anything, this is an offshoot of the “street team” concept which were utilised by indie bands to drum up anticipation for their shows back when MySpace was still a thing. Your ambassador would also need to have some stellar communication skills to help “sell” your video to any existing connection they know. It’s a purely grassroots tactic, but that’s what makes it exciting!

Now, are you ready to shoot your first video now? If you want to share more tips or seo London UK strategies with us, please drop a line at the comments below!