Kathie's Kandies

The manager of Kathie’s Kandies had needed help with distribution of their new version of their original flavors candy. They had introduced a new sugar free candy that required new packaging solutions as well as identity system since their target market has expanded slightly. They had also asked for packaging solutions for seasonal use.

The aesthetic I was mostly aiming for was a very old style traditional storefront which you can see through the awning-style motif I have used throughout each design as well as the pastel color combination. The packaging solutions are created out of thick paper for durability. I created a pillow box for their seasonal packaging solutions, which can be interchanged with any holiday.