The campaign quickly went viral and has drawn national attention (along with a number of parodies). What’s good about these posters is the extensive discussions they’ve sparked around the country. Are costumes based on a stereotype inherently racist? Where is the line drawn between racism and a casual joke—and is there ever such a thing as a casual joke about race? Who gets to decide if something has crossed the line?

Some have dismissed the posters as being too sensitive and taking the fun out of Halloween. But Cherokee blogger Adrienne asks the key follow-up question: “Why does your fun have to come at the expense of my well-being?”