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Rare Dreamcast Premiere Posters Surface On eBay

The UK launch party for the Dreamcast is the stuff of legend. I've heard many a recounted tale of booze and debauchery from industry types who were lucky enough to be invited, in some cases (rather interestingly) by means of a VMU with a 'golden ticket' attached:

Look who it is!

The event took place during the annual European Computer Trade Show (ECTS) in September 1999, where a private party was held at the Empire Theatre in Leicester Square, London. The thing that makes this private launch party so interesting is that a lot of fairly (now) extremely rare merchandise was handed out to revellers. How rare? How about 'I bet you've never, ever seen these' rare? Here you go:

This collection of seven spoof movie posters, featuring upcoming Dreamcast titles was produced specially for the event and plastered on the walls of the theatre. They really are quite cool, the Space Channel 5 and Shenmue ones in particular have a certain retro charm about them. The good news is, the whole collection is now up for sale on eBay, having been snagged at the event and then stored away in a cardboard tube for the last 15 years. The starting price is £200 - a little too much for my pocket - but these really are a unique piece of Dreamcast lore and would look outstanding hanging on the wall of any Dreamcast fan's games room.

Squint and you can see the 'Premiere' logo on the left

Auction here. Source for other images is here. If you were at the event or have any other interesting merchandise from it, please let us know in the comments or get in touch via the 'contact' tab at the top of the page.