See the new Coke can that caused a national outcry

Coca-Cola found a marketing idea in the Arctic that combined its red-canned product with saving the snow-white polar bears. It turned its red Coke cans white for the holidays. But it’s apparently backfired.

While the company has frequently rung in the holiday with special can designs, this was the first time it put regular Coke in a white can. Some consumers complained that it looked confusingly similar to Diet Coke’s silver cans. Others felt that regular Coke tasted different in the white cans. Still others argued that messing with red bordered on sacrilege…. Atlanta-based Coke says that it’s happy with the campaign and that critics of the white can represent a minority. “The can has been well received and generated a lot of interest and excitement,” says (Coke spokesman Scott) Williamson.

A lot of Coke lovers are hacked off by the “trickery,” writes Jezebel:

No sugar in here. (Coca-Cola Co.)

The cans were scheduled to stay on shelves through February, but since they’ve sparked mass hysteria, they’ll be replaced by red polar bear cans in the coming weeks. Consumers say it’s impossible to tell the difference between a white can that says “Coca-Cola,” and a silver can that features snowflakes and the words “Diet Coke.” This has led to many tragic incidents of die-hard Diet Coke addicts letting regular Coke touch their lips. Twitter users have called the campaign “trickery” and “blasphemy,” and one wrote, “PEOPLE! Don’t be a victim,” warning that confusing Coke for Diet Coke is “a SHOCK to the palate!”