The Bruins just landed the hottest coach on the carousel, signing Chip Kelly to a five-year deal worth $23.3 million.

Where will he take a program that hasnt competed for the division in three years and hasnt won the conference in 19?

There is every reason to believe Kelly will make the Bruins vastly more competitive than they have been that he will contend for division and conference titles that he could, potentially, position the Bruins as a regular playoff contender.

Its a colossal move for UCLA football, an investment in the investments, so to speak.

The Bruins just opened a $60 million (approximate) football operations complex. They want an on-field product worthy of the price tag and the commitment by top donors, including Casey Wasserman, whose name is on the building.

(Waserman, by the way, was part of the hiring process. So, too, was Troy Aikman, who is close friends with Kellys agent, David Dunn.)

*** Kelly hardly has a pristine off-the-field resume:

He was slapped by the NCAA with a failure to monitor charge and given an 18-month show-cause penalty (since expired) for violations under his watch at Oregon.

(Hello, Willie Lyles.)

Its a bold step for the Bruins in that regard, which certainly shows their level of urgency to make football work.

It also shows confidence in their compliance infrastructure and, it would seem, the NCAAs confidence in athletic director Dan Guerrero, who has a stellar reputation on such matters.

(I spoke to a source recently who said Matt Elliott, the Bruins senior associate AD for internal ops, has a first-class system in place to educate/support Kelly and his staff.

(Because obviously, all eyes will be on Kelly and Co. when it comes to adherence to the NCAA rulebook.)

*** Will Kelly recreate the success he experienced at Oregon?

Im skeptical it will reach that level, despite his acumen and innovation and UCLAs resources.