Little did the champions of the Enlightenment know that once we had access to all the facts…well, reason and rationality wouldn’t just immediately wash across the land in a giant wave of enlightenment thinking. While that may be happening in some ways, the new media ecosystem has also unshackled some of our deepest psychological tendencies, things that enlightenment thinkers didn’t know about, weren’t worried about, or couldn’t have predicted. Many of which we’ve discussed in previous episodes like confirmation bias, selective skepticism, filter bubbles and so on. These things have always been with us, but modern technology has provided them with the perfect environment to flourish.

In this episode, we explore another such invasive psychological species called active information avoidance, the act of keeping our senses away from information that might be useful, that we know is out there, that would cost us nothing to obtain, but that we’d still rather not learn. From choosing not to open open bills, visit the doctor, check your bank account, or read the nutrition information on the back of that box of Girl Scout Cookies, we each choose to remain ignorant when we’d rather not feel the anguish of illumination, but that same tendency can also cause great harm both to individuals and whole cultures when it spreads through politics, science, markets, and medicine. In this show, you’ll learn how.