Condé Nast Liked Buying Pitchfork Before It Was Cool

In a decision praised by media observers as "cacophonous yet tranquil, experimental yet familiar, foreign yet womb-like," Condé Nast has bought Pitchfork Media, the New York Times reports. The details of the purchase are unknown, as is how much Condé valued Pitchfork on a 1–10 decimal scale. In a statement, Condé's Fred Santarpia explained the move as a way to get Pitchfork's "very passionate audience of Millennial males onto our roster," a slight on the even-more-passionate audience of millennial males already on Condé's roster.

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