Robert Williams

By Robert Williams/ November 27, 2018 /Comments Off on How to automate your emails without losing your soul

You probably do a lot more sales activity than you think. Most of it is mind-numbingly boring and repetitive, yet, you keep doing it because it makes you money. Answering a prospect’s question that you’ve answered a hundred times before is actually quite important because it brings in sales. It’s a chore, but you put…

By Robert Williams/ November 27, 2018 /Comments Off on How to use JTBD on your website as a freelancer

You don’t hear about how JTBD applies to freelancing very often, so I asked JTBD-expert Alan Klement to join me on a live call to explore the topic. As freelancers we don’t care about complex theory unless it has actionable takeaways you can apply to your business today — and that’s exactly what we tried to create on the…

By Robert Williams/ November 19, 2018 /Comments Off on How to write a job ad that attracts the right people from job boards or workable

Find and work with great talent in 3 easy steps You’re getting ready to start a new project. Wunderbars! Let’s make sure you put yourself in the best possible position to pick the right fit for you. We’ll do it in three parts: Write an awesome (but brief) job/project descriptionPost your job where top professionals can…

By Robert Williams/ November 19, 2018 /Comments Off on How to break down the scope of your project

“I won’t touch projects that have budgets smaller than $30,000. Anything lower is usually low-quality and unprofitable for me.” That’s a statement I hear repeatedly from freelancers. I’m not sure why $30,000 is the number for quality and profit but it seems to be the one that comes up most often. Projects below this magical threshold…

By Robert Williams/ November 19, 2018 /Comments Off on How to get the most out of a freelance designer as a startup founder

You may have noticed that your business is limited by you. You only have so much time in a day to accomplish what you need. You can only solve problems one way. Your way. That’s why hiring is such an important investment. It multiplies your effort. It opens possibilities on growth that aren’t possible solo.…

By Robert Williams/ November 19, 2018 /Comments Off on How to write a great project brief by answering 3 questions

If you’re hiring a freelance designer it means you are currently in 1 of 2 groups. You’re either about to work on a project that matters or you’re not. If you look at the past year, you can trace back most of your success to just a handful of projects. That’s out of potentially dozens of…

By Robert Williams/ November 17, 2018 /Comments Off on How to write a positioning statement on your website that makes clients hire you

Virtually every freelancer uses confusing terms to describe their work. Just try explaining one of the terms below to a normal person: Chances are you lose their attention in the first 10 seconds. So with that in mind, why use these words to describe your service to clients? Most of them aren’t even clear to people in the…

By Robert Williams/ November 17, 2018 /Comments Off on How to send your portfolio to clients so they pick you

Yep, I used Folyo as a freelancer way before I took over the app in 2014. Needless to say I loved it. It made connecting with clients so simple. In fact, I was able to go from inexperienced designer to full-time freelancer by simply focusing on my messaging to clients on Folyo. I did it with writing.…

By Robert Williams/ November 17, 2018 /Comments Off on How to create a portfolio website actually get you clients

Your portfolio exists for one reason. To help you get clients. Yet most freelancer portfolios are actually pushing away clients without realizing. To make sure you don’t do that you need to know what a client wants when they come to your site. You need to show you can handle their project. Doing this gives…

By Robert Williams/ November 17, 2018 /Comments Off on How to make selling freelance design less stressful and more fun

One of my favorite pieces of advice from the king of client work, David Ogilvy, is: “you should approach [finding clients] with light-hearted gusto”. I like this quote because it’s so obvious, yet seems alien. Most people fear selling and find it stressful. But why? It’s because we wait to do it until our back is…