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The company's head of social media, Lauren Salazar, said: "We've made the decision to lose the expression 'before and after' because our members' journeys are so much more about then than now.

"A journey of health, with no beginning, middle or end."

Owen Money before (left) and after his weight loss

Weight Watchers before and after photos are to become a thing of the past (Image: Weight Watchers)

A spokesperson for Weight Watchers said: "We're not going to discourage a member who wants to show where they are today versus where they started, but when they're talking about their journey, we want to celebrate all their moments.

"As a brand we want to be your partner no matter at what point you are."

Weight Watchers is a popular dieting programme followed by thousands of people across the world.

Foods are given points based on nutritional value, and members must stick within a daily limit of how many points they can consume.