Bolero Snort will also be served in a beer garden at the New Jersey Food Truck Association’s rally from 4 to 9 p.m. Aug. 14 in Overpeck Park in Bergen County.

How fun to see "Bergen County, New Jersey" on the front of a craft beer, but what's with that crazy name, Bolero Snort?

Founder Robert "Bob" Olson explains that in his home-brewing days, he used to slap his own photo on each bottle and label them Bob's. His friends loved the brew but scorned its label, maintaining, "It doesn't matter how good it tastes. If you keep putting your face on the label, no one's going to want to drink it."

They finally took to scrambling the letters in his name with an anagram generator, and came up with an odd though distinctive moniker that could be paired with a bull logo. "It's hidden narcissism, as opposed to blatant," quipped Olson, 31.

It's also forgivable once you learn about the hours he and business partner Andrew Maiorana, 28, pour into their not-yet 2-year-old business, which is based in Olson's home in Ridgefield Park.

Their beer is brewed and bottled at High Point Brewery in Butler, but Olson and Maiorana develop the recipes and act as salesmen and distributors, personally driving the beer from the brewery to customers. And that's on top of working 40-hour-a-week day jobs and having families (both are married; Olson has a 6-month-old son).

All for a passion for good beer and a belief that New Jersey deserves more of it.

"We try and cater to the craft market, but also try and swing some of those people that are still drinking the Bud, Miller, Coors, over to the craft side," said Olson. If he has his way, you won't just find Bolero at the usual craft beer-crazy bars; he has been trying to get local establishments to replace big-name beers with his. "I lose no sleep over someone taking Yuengling off tap," he said.

And he goes to such lengths to get his beer to restaurants that he often crams bottles right into his Jeep Grand Cherokee (which can hold exactly 54 cases, though with awfully low tires).

That homegrown quality is part of Bolero Snort's appeal, say his customers.

"It's a pleasant change from dealing with the bigger brands and distributors that are just in it for the money," said Mike Fetherston, an owner and manager of Taphouse Grille in Wayne, which usually has a Bolero Snort beer on tap. "The guys from Bolero Snort work their butts off for the love of it."

The beers themselves "are simple and well-made and don't go over the top with alcohol content," Fetherston added. Ragin' Bull, in particular, "is something that our customers love because it is easy drinking, but still has great flavor. You can have a few and not fill up."

Frank John Giampa, the owner of Vesta Wood Fired Pizza in East Rutherford, adds that unlike some other craft beers that are high in hops or alcohol, Bolero Snort's brews "just pair nicely with food, and it definitely lends more to our concept."

Olson – who works four 10-hour days as a construction consultant – started home brewing in college, continued at his parents' house in Franklin Lakes (who were not fans of their son making beer in their kitchen) and eventually at his own home in Ridgefield Park.

Through local brewing groups, he met and was inspired by the founders of the New Jersey Beer Co., a craft brewery in North Bergen that produced beers such as Garden State Stout and Hudson Pale Ale. He also met Maiorana, an accountant who lives on Staten Island. They originally brewed a peanut butter and jelly porter, realized they worked well together, and saw opportunity in New Jersey's dense population with relatively few breweries per capita (there are currently 20 in the state, according to newjerseycraftbeer.com, which closely tracks the state's beer scene).

They've since invested $100,000, and launched their first beers in early 2013. They now have four year-round offerings – besides Ragin' Bull, an American amber lager; and There's No Rye-ing in Basebull, a refreshing rye lager; there's Blackhorn, a black lager; and Longhop, a Session India Pale Ale.

"When we put [Longhop] out, it literally was hitting markets the day after it was brewed and bottled," Olson said. "When you get it right out of the tank, it's at its peak."

They've found that the key to keeping craft beer fans' attention is seasonal offerings. Last fall, they introduced a brown ale called Gingerbull Cookie, for which Olson personally cut fresh ginger with a mandoline slicer; a pumpkin pie spice ale will follow this fall.

And they're now scouting for a location where they can build a brewery. They envision not only a place to brew and bottle their beer but also a destination hangout for local beer-lovers who can give them input on their beer experiments.

Despite the high cost of land, they want to build it all in Bergen County, where they believe a well-heeled population will support their business. "I'd even pay a bit of a premium to stay here," Olson said. "I would have to find something that would be stupid for me to pass on, for me to move out of Bergen County."