“[Mark’s] 28 years of sales and marketing experience within CPG and the food and beverage industry will allow Crossmark Canada to increase its presence and selling capabilities in the grocery, mass, club and drug channels nationally and provide a smarter way, faster growth for all of our business and retail partners,” said Crossmark Canada president and chief executive officer Christopher Terrio, in a press release announcing the appointment.

Ayer began his career at Kraft in 1989, holding a variety of sales-related positions and moving up the company ladder. He joined Procter & Gamble Canada on the Gillette brand in 2005 and, following a series of promotions, became P&G’s vice-president, sales in 2010.