The American Rubs project, created by Hanna Kang-Brown, is a series of data-specific spice rubs based on ethnic data of neighborhoods from the latest US Census report. At the ITP winter show Kang-Brown mixed the scrubs with olive oil and served each with bread. The scrubs were created by the interpretation of NYC borough ethnicity data into spice recipes, whereby each spice was associated with a different ethnic/racial group (garlic= Italian, cane sugar = Dominican , Chinese= ginger, etc.) I might be biased, but Brooklyn was tastiest.