PPC Keyword Generator As we might guess, it is almost impossible to cover all the words a user might use in a search query that might trigger our ads to show (In other words, it is very difficult to have a 100% share in ppc campaign impression share). There are...

The goal of this post is to clear up any confusion about the Adinton attribution model and how the tool uses this model to build and run the Adinton optimization rules and to create the Adinton Score. What is an attribution model?

In this post I will talk about the Google Adwords cost per click (CPC), how to calculate the CPC for a new keyword, how Google Adwords calculates the final CPC we end up paying and how to optimize our CPC bids. What is the maximum cost per click? The maximum CPC is...

How do improve the performance of my keywords without spending so much time on it? In this post, I’m going to give you tips and advice of how to optimize your time when it comes to keywords performance analysis . By applying a very easy ppc keywords analysis, you are going...

Not only you can optimize your CPC bids with Adinton but also, the tool offers valuable information about your visitors in real-time and enables you to create behavioural rules to modify your users behavior. Real-time information With Adinton (real-time analytics tool) you can access in-detail information regarding the customer...