ADVERTISING; Foote, Cone Loses Account

Foote, Cone & Belding, Chicago, announced yesterday that it had resigned the $5 million Nutri/System Inc. national account, because of strong differences of opinion between the agency and new client management. According to the client, F.C.& B. was handling the national trust fund account, which is going to be suspended in favor of local and regional advertising programs that will not require the services of a national agency.

Foote, Cone was only named agency last November, and so far has completed only one project. It had won the business in a competition involving a number of agencies, including W.B. Doner, HCM and Della Femina, Travisano & Partners.

Nutri/System, based in Jenkintown, Pa., has 690 weight-loss centers nationwide, 140 of which are company owned. Its agency prior to F.C.&B. was Silberman, Whitebrow & Dolan in Philadelphia.

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A version of this article appears in print on July 18, 1985, on Page D00020 of the National edition with the headline: ADVERTISING; Foote, Cone Loses Account. Order Reprints|Today's Paper|Subscribe