Leslie’s opens ‘concept store’

April 2015

Leslie’s Swimming Pool Supplies recently celebrated the grand opening of its new concept store, located next to the company’s corporate headquarters on 20th Street and Indian School Road. The store spotlights an open floor plan with customer-friendly displays.

Scott Beckstrom, manager of the new Leslie’s Pools concept store at 2005 E. Indian School Road, shows off some of the store’s vast array of products. Other unique features include a fully working spa and easier-access product displays (submitted photo).

“We are excited about our Indian School concept store,” said Steve Ortega, executive vice president, COO and CFO of Leslie’s Poolmart, Inc. “Our team is committed to exceeding customer expectations and we’ve designed a whole new shopping experience we think pool owners will love.”

The new store was designed to provide guests with a more engaging shopping experience. In addition to the standard assortment of chemicals, parts and cleaning equipment offerings to maintain swimming pools, customers at this store will now find a fully-working spa, a 300-gallon remote control pool cleaner tank and new easier-access product displays. The customer-friendly displays showcase a variety of products and provide the customer the ability to examine the products through a more hands-on experience.

The store also has an easy-to-use interactive display where pool owners can calculate their energy savings by switching to a variable-speed pump. Several other new items can be found around the store, including a sauna, new underwater fitness products and an expanded assortment of items to enhance backyard living.

The new store is located at 2005 E. Indian School Road. The current hours for the new store are 9 a.m.-6 p.m. Monday through Saturday, and 10 a.m.-5 p.m. Sunday. For more information, call 602-956-0601 or visit www.lesliespool.com/stores.htm.