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Sotheby's - Autumn Sales Campaign

Sotheby’s wanted to reassert their position as the world’s pre-eminent player in the art market. So we didn’t merely show the art, we celebrated the provenance and the story behind the art, putting Sotheby's expertise and infectious passion at the heart of the campaign. Our multimedia global campaign ran in print, out-of-home and digital in Hong Kong, New York and London, capturing the art world's imagination ahead of the autumn auction season.

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

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