Tuesday, August 23, 2011

Mobile broadband policy and traffic management players about to merge

BOSTON, USA: Strategy Analytics shows why the mobile broadband policy and traffic management industry is ripe for partnerships and mergers in a new report from its Mobile Broadband Opportunities (MBO) service, “Mobile Broadband Policy and Traffic Management - Industry Consolidation Coming?” This report examines major tactics for vendors, and demonstrates where industry consolidation is most likely.

Sue Rudd, Director, Service Provider Analysis, noted: “Many of these players already partner with each other -- and with traditional equipment manufacturers – in order to deliver complete solutions for mobile operators. As service providers race to optimize capacity that will satisfy mobile broadband demand, policy management has changed from a passive network tool to a strategic business weapon. To meet operator needs, players may need to team up permanently to integrate and test high performance solutions that can increase capacity by 50 percent at a fraction of the cost of new infrastructure.”

According to Susan Welsh de Grimaldo, Director, Mobile Broadband Opportunities, “There are three areas where new capabilities will demand consolidation:

* personalization for new mobile data services;
* billing for real time pricing and billing options; and
* applications, media and video optimization.”

She continued, “Policy tools can now directly modify data plans and pricing instantaneously in order to create a myriad of user-driven options that simultaneously enhance user experience and operator profits.”