Thursday, 28 May 2009

The finest planners in Sweden, including the wonderful Johan Ostlund of DDB Stockholm, have sensibly decided to have a debate about effectiveness, in order to inject some life and longing and good sense into the country's "100 Watt" effectiveness awards.

I've contibuted my own thoughts to the debate, and there are lots more worthwhile opinions to read, including those of the peerless Les Binet. You will need Google Translator at the ready though...

This blog...

... kind of came about as a result of an article I wrote in Admap about "Sad-vertising". Until I find something else to write about and as long as negative emotions are unfairly discriminated against in advertising, this is a place to enthuse over the deep, the sad, the melancholy and the meaningful.

About Me

I am a Creative Planner aged 31. Originally from Dublin, I've worked for McCann Erickson and DDB in London, and I currently freelance throughout Europe. Prior to advertising, I worked as an academic research psychologist. I'm happiest when playing piano and I'm an eternal optimist beneath a facade of critical cynicism.