SEO for Law FirmsExclusive, Ethical, Results.

Proven results on over 100 SEO campaigns.
Working only with you, not your competition.

PaperStreet’s SEO for Lawyers: Our Results Speak for Themselves

Good things come to those who wait, and SEO for attorneys is no different. There are a number of factors that can play into just how long it will take for your rankings to improve, including but not limited to:

How competitive your market is

How long your website has been online

The amount and quality of content on your website

The size of your geographically targeted area

The overall design and usability of your website

The structure (or site architecture) of your site

Whether you previously engaged in “black-hat” SEO techniques

We typically see our best results in six months for an average client, though rankings can improve days after some changes are made. Organic SEO takes time, patience, and dedication, and that is something we can promise you.

What We Do for Your Site

PaperStreet’s team is comprised of technology experts and attorneys in order to make sure your law firm’s website achieve its maximum potential. Our winning formula for SEO results included the following:

Strategy & Onboarding

Kickoff call with client to discuss campaign goals and deliverables

Research effective keyword phrases

Client approval on finalized Keyword phrases

Website & Rankings Review

Check Mobile-friendly version of the website exists

Check homepage for mobile SEO issues

Make sure Google Analytics is set up and on every page

Make sure Google Search Console (GSC) is set up

Submit XML sitemap to Google GSC

Fetch as Google and submit all linked pages to the index

Check for any messages or notifications from Google (manual actions or security issues)

Set geographic target area within GSC appropriately

Merge/sync Google Analytics and GSC

Make sure schema markup (Local Business) has been applied to the NAP information

Add Knowledge Graph schema markup

Setup monthly ranking report in keyword tracking software

Create link building plan for ongoing campaign

Content Analysis & Optimization

Outline and finalize site architecture and keywords

Content audit on the website based on selected keywords.

Apply on page optimization

Recommendation of long form content

Check for In-depth “About Us” page including a mission statement, company directory and other signs of legitimate business

Check for Robust Contact and/or Customer Service Information

Fetch as Google and submit all linked pages to the index

Check there are Authoritative outbound links included in content

Check internal linking has been included within content

Check Main content (purpose of page) is not below the fold

Technical SEO

Exclude traffic from us & firm IP address in Analytics

Apply custom channel grouping (Level 3 & 4 only)

Google Analytics: Exclude all hits from known bots/spiders

Check Navigation and page copy is visible/functions without JS

Check Error pages return error status codes

All URLs work with HTTP or HTTPS, but not both

Google Analytics Contact Form Goal Setup

Google Analytics/Tag Manager Phone Number Click Goal

Google Analytics is capturing internal search (if applicable)

Run Xenu report and check that all links are functioning

Google Analytics - Add domain to referral exclusion list

Google Analytics - Add segment to filter out referral spam

Apply update to capture Google Translate usage data

Run Screaming Frog report

Check for redirect chains using Screaming Frog

Check for duplicate titles and metas using Screaming Frog

Check for canonical errors using Screaming Frog

Make sure all relevant images have optimized alt tags applied

No “splash” entry pages/doorway pages

Internal technical duplicate content check

Duplicate content is not returned by other websites

Check for multiple URLS parameters with same content

Hidden text does not exist

Keyword stuffing does not exist

iFrames, flash or JS links are not being used on the website

Confirm no more than 300 links per page exist

Confirm no more than 25 footer links

Address clearly listed on each page in header or footer

Copyright and Blog date stamps are applied

Use rel=”canonical” for duplicate pages or check that it should be “noindex; nofollow”

301 redirects for alternative domain names and old pages

WWW used only (and the non-www redirects)

SEO friendly URLs - short, extension less, close to the URL, less than 74 characters

htaccess file is established (if on Apache server)

Check/setup browser caching for .htaccess

Custom 404 error page exists

Broken URLs redirects to 404 page

Robots.txt file configured and XML sitemaps are listed

Make sure an extensive sitemap page is created

Generate a Sitebeam report

Site Speed has been checked

Safe Browsing Site Status Check

In addition to part one, once the site launches, there are still additional tasks to do offsite. You need to begin link building, social media setup, content writing, and ongoing consulting & analysis.

Content Writing and Marketing (Initial and Ongoing)

Initial content writing for the project.

Creation of blog post to enhance your website’s performance

Evolve your core content to prevent a high bounce and increase engagement

Competitive analysis to ensure you have the pages you need to stand out among your competitors site

Infographics (for a fee) to help make key pages stand out

Script editing for video production

Review of content you produce to ensure it matches SEO and marketing guidelines

Content refreshes whenever certain pages lose their ranking placement

Creation of geographic landing pages to help you gain a presence in your desired locations

Link Building

Initial Backlink Analysis

For all new website launches, run a ranking update the same day as launch of website

Create a Baseline Ranking Report

Check for Broken & Lost Links

Check if business has enough Google reviews to set up review snippet for SERP

Periodically review if business is accumulating online reviews and provide best practices guideline

Collect Photos from Client for Local Listings

Set up listings and assist with backlinks specific to client’s industry/area

Review and correct Local Listings

Initial Competitor analysis

Submit General Links

Recommend Paid Listings

Assist with Article Submissions (varies per level/client)

Assist with Local Community/Sponsorships opportunities as needed

Assist with Social Recommendations on Networking/Engagement/Bolstering presence

Provide recommendations on scholarship opportunities

Consult and assist with Small Business PR (Brand Mentions/HARO/Pitches)