The seller -- e-mail security provider IronPort Systems in San Bruno, CA -- will continue to support Bonded Sender. It also will gain an undisclosed equity stake in Return Path, New York, and a seat on the acquirer's board for IronPort founder/CEO Scott Weiss.

"The need that it fills for Return Path clients is a method by which they can have guaranteed delivery [of e-mails] if they qualify across a very large portion of the receiving world," said George Bilbrey, vice president and general manager of delivery assurance solutions at Return Path's Superior, CO, office.

Bonded Sender aims to help legitimate senders of e-mail identify themselves and boost delivery rates. Its acquisition comes less than a year after Return Path's purchase of online list firm NetCreations, New York.

Users of Bonded Sender include Microsoft's MSN and Hotmail services, Time Warner's Roadrunner and the Spam Assassin spam filter. More than 35,000 corporate domains also use the whitelist.

Under the Bonded Sender program, legitimate senders of e-mail post a bond to guarantee that the e-mail they send is not spam. End users complaining that they received spam from a bonded e-mail service can result in the bond's debit on a per-complaint basis.

"There will be additional costs associated with Bonded Sender," Bilbrey said. "We're still thinking about pricing."

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Next Article in Agency

Sign up to our newsletters

Best of... Weekly

Daily Insider

Events Weekly

Hot List of the Day

Sponsored Promotion

Whitepaper of the Day

DMNTech Roundup

DMNTech Sponsored Promotion

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

Coverage

Resources

User Center

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of DMN's Privacy Policy and Terms & Conditions.