The team functions as a driver's manual of sorts for car buyers -- many of them older -- who are baffled by the startling array of in-car technology featured in many Ford models.

If a buyer asks, a Start Team member will come to their home or business and show them how to use their hands-free phone, voice-operated climate control, navigation system and more.

The service is only offered by Sanderson Ford and is available throughout Arizona to any Ford owner regardless of when and where they purchased their car, said Dave Tedder, Sanderson Ford Internet director.

"With all the in-car technology…many customers don't know how to use it," Tedder said. "Who really wants to read the owner's manual?"

Sanderson Ford decided to hire a team of young men and women to teach others how to, essentially, use their vehicles.

"So we have people to help and it's funny cause they actually have the patience to show you how to do this," he said. "This way, you will appreciate your (automobile) better."

Not only does the team help people understand their cars, but it could also boost Ford's automobile review ratings, Tedder said. The company has taken a hit in recent reviews because many drivers say the dashboard controls are too complicated and difficult to use.

Enter the START Team, four "tech-savvy" millennials, ranging from a recent high school grad with military ambitions to a young woman in her early 20s, said Ford spokeswoman Stephanie Jarnagan.

Jake Zehr, 21, a graduate of Peoria High School and Hesston College in Kansas, said he has averaged one or two teaching assignments a day since he started at Sanderson about a year ago.

How did he learn the technology?

"I sat in every single vehicle and just played with it," Zehr said. "I find the more I play with it, the easier it is."

Many older people are afraid they will "mess it up" if they play with systems they don't understand, he said.

Every car comes standard with SYNC, a hands-free phone system that uses Bluetooth wireless technology. After your phone is "paired," you can leave it in your purse or pocket while you're in the car.

The SYNC system will answer and place calls and play music stored on your phone, too.

Also, a voice eerily like the iPhone's Siri will communicate with you.

Depending on what packages you purchase, you can control the car's stereo, climate-controls, navigation system and cruise control, to name a few.

During a short test drive of a 2014 Ford Fusion, for example, Zehr cooled the car off by commanding the system to set the temperature to 72-degrees.Many cars have four "quadrants" in the controls including the thermostat, phone control, stereo and navigation system. By hitting "voice" you can go on to issue voice commands to operate all of them, Zehr said.

The coolest part? Zehr showed how the car parallel parks itself. You have to keep your foot on the brake, but the system finds the spot, commands you to pull forward and "remove hands from wheel." In the spot the car goes.

It's a brave new world, to be sure, and the START Team can give drivers some courage.