Shop Ops: PrAna elects to open in Pac Heights

PrAna opens its first San Francisco store on Fillmore Street today. Climbers, yogis and other active types will find an array of choices ranging from tops and pants to water-resistant outerwear. The line has been available at more than 1,400 specialty retailers nationwide, but felt that San Francisco would appreciate its emphasis on community through complimentary yoga classes, lectures and events.
“Not only do San Franciscans lead vibrant, active, and mindful lifestyles, they
demand that their apparel is of the highest quality, elegant and practical,”
Scott Kerslake, prAna CEO, said in a new release.11 a.m. Tuesday, Nov. 6, 1928 Fillmore St. (at Pine), SF. Store hours are 11am–7pm Monday-Friday, 11am–6pm Sundays.