I’ve been an admirer of the American Marketing Association’s Birmingham chapter, so I’m honored that they’ve asked me to speak at the April lunch meeting. This is also my first talk in Birmingham in more than a year.

The topic will be my new presentation, “The Absolutely Essential Social Media Tools.” The official summary:

Social media is much more than hashtags and apps. It’s about interaction and reach, about conversions and sales.

Crafting a solid social media marketing plan begins with the right tools. Let Wade Kwon, one of the Poynter Institute’s 35 Influential People in Social Media, point you to the best free and paid apps to maximize engagement and minimize stress.

The meeting is 11:30 a.m. April 20 at the Harbert Center downtown. Tickets are $30 and available online.