Choice of voice can make or break a TV or radio campaign. I have a huge casting database containing thousands of voice samples that you won’t find on agents’ websites. I’ve cast the voices for dozens of commercials, including major campaigns for Sainsbury’s, Sony, VW, Samsung and Compare The Market.

He began his career as a van driver at AMV before becoming a copywriter at Y&R, JWT and BMP DDB. In that time, he has won practically every award the industry has to offer including three D&AD pencils. He has also chaired a number of awards juries including D&AD, Creative Circle and the Aerials. He's won so many Aerial Awards that they gave him a special Lifetime Achievement Award. He was also presented with a Radio Advertising Fellowship at The House of Lords.

Uniquely among writers, Paul produces commercials too. Either his own scripts or other people's. Always makes them better. Every year he facilitates the IPA Radio Producers Course.

He has about thirty years' experience at top agencies working with every sort of client. So he can just get stuff done quickly and brilliantly.

As a brand consultant, he has worked closely with the Leon chain of fast food restaurants

He's also had four novels published. One of them, Father Frank, is being turned into a film.

He's a frequent contributor to Radio 4, Five Live and BBC London.

"I've worked with Paul many times over the years. He's one of the best and a real pleasure to be around"

Rob Brydon.

"Paul Burke is both the first and last word when it comes to radio. There is no one more talented, more experienced and more enjoyable to work with"

Richard Reed. Co-founder - Innocent Drinks.

"If you want the words to sing and dance and charm and sell... you want Paul Burke"

Peter Souter. Chairman TBWA UK.

Capital and Capitalism gone rotten.

I grew up listening to Capital Radio. It was a much freer, more independent alternative to Radio 1. Capital was the soundtrack to growing up in London in the 70s and 80s. Across the UK, there was similar love for independent, individual stations. But gradually, practically all of them fell victim to a huge and greedy conglomerate called Global, who began a grim corporate takeover of a once vibrant industry, Global re-branded each station as either Capital, Heart or Smooth. All originality and spontaneity was crushed in a relentless obsession with the bottom line. Yesterday, in a brutally mean and cynical exercise, Global announced that all those local stations would now have just one breakfast and drivetime show apiece, meaning the closure of half their UK studios and countless enforced redundancies. It also means that opportunities for aspirant producers and presenters have been decimated. Video didn't kill the radio star, radio did.