Rob Jordan, Shimano pro-staffer, discusses unique selling features of the all-new Citica line of low-profile baitcasting reels. In layman’s terms, Jordan educates tackle retailers on the smoothness, precision, and durability that only Shimano can deliver.

In this S-T.E.C. e-learning video installment, Rob Jordan explains the features and benefits of Shimano’s Calcutta Conquest family of round baitcasting reels. Specifically, the baits and techniques they are designed to excel with are highlighted.

The worldwide leader in marine electronics, Lowrance prides itself in providing anglers of all skill levels with the performance and value needed to enjoy their time on the water. Because, that’s what fishing’s really about.

Thirty years of pioneering spirit and innovation have resulted in legendary durability, all-day comfort and unmatched cut quality. From raw steel beginnings, painting and assembly, to finished mowers being shipped nationwide, this brand story video chronicles Exmark’s heritage—and why the most respected commercial cutters on the planet purchase them 2-to-1 over the next best-selling brand.

The Villegas brothers rely on their Chevy Silverado to haul heavy machinery and hardscape materials to and from jobsites. And, over the years, they’ve found its super-strong Duramax diesel is always up to the task.

For decades, Realtree founder, Bill Jordan, and his farm manager, Roger Culpepper, have trusted Chevy for a variety of maintenance tasks. Here, Culpepper explains exactly what sets it apart from the rest of the competition.

Born out of publishing, advertising and event marketing, Adventure Advertising represents a new breed of boutique creative agencies. What really differentiates them, however, is their unquestionable authenticity, grasp of new media and unmatched storytelling abilities.