website effectiveness

This report focuses on significant changes in the global threatscape during the year, offering insights from several perspectives. Our goal is to help security professionals improve
the effectiveness of existing security solutions, and identify and prioritize security gaps that may require new approaches and more innovative strategies.

There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.

A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!

"For years, developers have known that one of the best ways to reassure users is by signing code using a digital signature accessed via a private key issued by a respected certificate authority. But signed code is not invulnerable. Due to lax key security and vetting processes, malware has managed to infiltrate applications with signed code.
Extended Validation (EV) Code Signing Certificates help to halt malware infiltration by requiring a rigorous vetting process and helping ensure that private key security cannot be compromised. EV certificates require a hard token and associated PIN in order to sign code, introducing a more secure physical factor of authentication to the signing process. The EV Code Signing process provides browsers, operating systems, and security software an additional source of confidence in applications signed with an EV certificate.
Read the white paper, Protect Your Applications—and Reputation—with Symantec EV Code Signing, to learn:
• Key background on the latest malware threats
• How you can provide users with reassurance that your application is safe to download
• Why EV Code Signing Certificates represent the next step in advanced website security and their effectiveness
• How you can help provide a frictionless experience when users attempt to download your application
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For years, developers have known that one of the best ways to reassure users is by signing code using a digital signature accessed via a private key issued by a respected certificate authority. But signed code is not invulnerable. Due to lax key security and vetting processes, malware has managed to infiltrate applications with signed code.
Read the white paper, Protect Your Applications—and Reputation—with Symantec EV Code Signing, to learn:
• Key background on the latest malware threats
• How you can provide users with reassurance that your application is safe to download
• Why EV Code Signing Certificates represent the next step in advanced website security and their effectiveness
• How you can help provide a frictionless experience when users attempt to download your application

Before organizations can address their bot challenges, they need the ability to detect the many types of bots interacting with their websites and web applications on a daily basis. Bots come in many shapes and sizes, ranging from simple scripts to sophisticated automation tools, and continuously evolve over time. As detection technologies improve, so too do the technologies available to bot operators as they update their bots to evade the latest detection mechanisms. When evaluating a bot management solution, organizations should consider its detection technologies and their effectiveness against the current and future bot landscape, while maintaining the lowest possible level of false positives and negatives.