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Great news for kids and families, Disney Junior’s new program, “Give A Book, Get A Book” has a goal of gifting 1 million books to kids in need.

Nancy Kanter, Executive Vice President and General Manager, Disney Junior Worldwide and First Book Board Member, Dr. Martha Bernadett were on hand at Disneyland on April 12th to announce the rollout of the “Give A Book, Get A Book” program with a goal to donate 1 million books to children in need.

Scroll down for video interviews, how the program works and where to get more info.

DISNEY JUNIOR – Disney Junior stars Tim Gunn, Ariel Winter and David Arquette plus LeVar Burton of the award-winning Reading Rainbow app, participate in storybook readings during today’s announcement of Disney Junior’s “Give A Book, Get A Book,” an initiative with First Book that will donate up to one million books to U.S. communities in need as well as present families with free digital books from Disney Publishing Worldwide. The announcement was made by Nancy Kanter, Executive Vice President, Original Programming and General Manager, Disney Junior Worldwide and First Book Board Member, Dr. Martha Bernadett on Saturday, April 12 at the Disneyland Resort. (Photo Credit: DISNEY JUNIOR/Todd Wawrychuk)

The Importance of Storytelling

LeVar Burton, David Arquette, Tim Gunn and Ariel Winter share their love of storytelling and the importance of literacy.

Storytelling is also an integral part of the program, designed to inspire parents and caregivers to take time each day and read to their children, tell stories and encourage them to share as well. This will help develop the critical thinking, vocabulary and language skills every child needs.

“Through the donation of 30 million books over the last 15 years, Disney Publishing Worldwide’s collaboration with First Book has brought the magic of reading and storytelling to millions of children, unleashing their imaginations and opening their worlds,” said Andrew B. Sugerman, Executive Vice President, Disney Publishing Worldwide. “We’re thrilled to expand this program with Disney Junior’s Give a Book, Get a Book.”

The Program Kicks off April 21st

Starting on April 21st at Disney store locations and then later this summer at other nationwide retailers, families can participate in the Give a Book, Get a Book program. Stop by your local Disney store for in-store readings and check out the all-new website, GiveaBookGetaBook.com, jam-packed with resources for parents and caregivers to encourage storytelling while offering interactive activities to help keep kids engaged.

“Storytime Powered by Give a Book, Get a Book”

At your local Disney store, kids will be able to enjoy two new stories from “Sofia the First” and “Jake and the Never Land Pirates,” both Disney Junior favorites. In addition to the in-store readings, Disney Store locations will be hosting special storytime events at Boys & Girls Clubs of America where children attending these events will receive a free book along with a redemption code bookmark.

How the Program Works with Redemption Codes

For a limited time, purchases of any specially marked Disney Junior book or product will include a redemption code on the receipt or packaging allowing kids and families to decide what region their donated book to First Book will go as well as giving the gifting family immediate access to a free Disney Digital Book to share as a family from Disney Publishing Worldwide.

Give a Book, Get a Book bookmarks that have these special redemption codes will be handed out to visitors at participating public libraries and Radio Disney events throughout the summer.

Disney Jr Give A Book Get A BookVisit the Website April 21st

Disney Publishing Worldwide Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books and magazines with over 700 million products sold each year. DPW consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints, including Disney Book Group in the U.S. and Disney Libri in Italy. DPW publishes a range of children’s magazines globally, as well as Disney kids magazines in the U.S. Disney English is DPW’s English language learning business, which includes Disney English learning centers in China and a worldwide retail-licensing program. DPW’s digital products include bestselling eBook titles as well as original apps. Headquartered in Glendale, California, DPW publishes books, magazines, and digital products in 85 countries in 75 languages. For more information visit www.disneypublishing.com.

First Book is a nonprofit social enterprise that has distributed more than 100 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, www.firstbook.org/ or follow their latest news on Facebook and Twitter.