SEO Packages

We recommend a flexible consultancy arrangement because every business has unique requirements. For those that do prefer predefined services, our packages provide options for a wide range of businesses from sole traders interested primarily in a local market through to national and international businesses and brands. The details further down this page provide explanations about the services provided within each package.

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Summary & Benefits of Each Package

This package is to make sure your business is represented in the best way in the local business results. We will literally make sure you’re on the map and getting as much exposure as possible. It’s ideal for the small business on a tight budget that wants to establish or improve its online footprint in its local area and lay down the foundations for future success. Are you one of the countless small businesses that needs assistance but for whom SEO has been just too expensive? This package places quality SEO expertise, in the form of a dedicated account manager, within reach of many more small businesses and allows them to start an SEO campaign.return to top

This package is perfect for you if you want all aspects of your existing website optimally tuned so that it not only appears as high as possible in the local and national search results for as many useful keywords as possible but also is displayed in those results in a way that entices the user to ‘click your link’! We’ll also do some google-compliant all manual link building to increase your site’s authority, generate referrals and improve rankings.return to top

This is the package of choice for you if you want to invest in content improvement and development in addition to securing all the benefits of the Site Tuner package. You already know that the most successful SEO campaigns are focussed on writing great content and now you are eager to differentiate your business from your competitors by standing out as a source of high quality information which will attract more website visitors and convert them into buyers.return to top

This is undoubtedly the package for you if you want your business to establish more authority and presence by being an avid online networker in your niche. Your website will enjoy all the benefits afforded by the above packages and you can now leave it to us to create and market content on other websites as well as your own. Our blog writing and guest blogging services will get your name out there, deliver referrals and attract those highly sought after rank-enhancing back links as a natural by product.return to top

This is the winning package for you if you want to master all aspects of SEO and have it underpinned by a robust, extensive and diverse content strategy leading to sustainable successful marketing, irrespective of the vagaries and unpredictable changes made by search engines to their algorithms.return to top

Service Item Details

This is a brief conversation on the phone or at an initial meeting to make sure we understand what you hope to achieve and that means we can align our activities with your goals to help you score them.return to top

With all packages, we’ll carry out some audit checks to flush out and address any important problems that might exist with your website. All other SEO activity might be rendered ineffective if there are hidden obstacles that need to be overcome in order for the search engines to interpret your website properly. An audit may be a total audit at the outset or an ongoing rolling audit for the less expensive packages.return to top

These are suites of tools from Google and Bing that include diagnostics to identify problems that your website’s characteristics might be presenting to the search engines. We’ll use all the available information to your advantage.return to top

Every SEO campaign, no matter how basic or advanced, must have as a prerequisite a thorough understanding of the words best used to describe your products or services and equally the terms that people might type into a search engine when trying to find such products or services. An impeccable command of the English language with all its nuances and linguistic idiosyncrasies can provide an additional edge. We’ll do the research and root out the best expressions, then weave them into your website’s content and code in a seamless way which will leave your readers unaware of SEO work having been carried out on your website.return to top

A review of your competition can sometimes quickly reveal valuable marketing techniques that could be applied to your website. This could include a wide variety of techniques and might include anything ranging from the keywords they have targeted right through to their broader SEO strategy which can sometimes be discovered from their website’s back links.return to top

It is essential for all businesses from small local businesses to big brands to optimise their presence in the local search results. Information about your business (and sometimes you personally) may be drawn from a wide range of sources and combined by Google in its local search results. Optimising all these factors can lead to much enhanced appearances for searches on your products and also for searches on your brand.return to top

We will provide you with periodic reports to keep you informed about our activity and progress. For higher end packages, we’ll do our best to provide whatever you would you would like to see on a monthly basis. For the entry level package, we’ll provide a quarterly report.return to top

Different meta data is used by search engines for different purposes. Some meta data such as meta keywords tags are ignored by Google altogether. Others such as page title tags can be quite influential on rankings. Others again such as meta description tags may not influence rankings but can affect the words that are used for the summary of your website in the search results. We’ll use our expertise to apply best practice to all these tags to get them spot on.return to top

High quality images can have lots of advantages. If your product or service can be represented in a visually engaging way, those images can be used in “image search” to draw more traffic to your website. The same images may be used in your Google+ Local profile, your website and in a multitude of ways to increase traffic, improve user utility value and therefore increase your conversion rate.return to top

These are the visible headlines on the page and often we don’t need to do anything with them. However, if your home page heading is “Welcome to our Website”, we may recommend something more effective for this and other pages.return to top

Ideally the content on your website’s pages will be organised in a way that mirrors your products or services very closely but we will review your content and advise accordingly. This helps clarify your services to users and search engines alike and enhances utility value, rankings and conversions.return to top

We’ll review your website’s content, within the constraints of your existing page structure, optimise it and leave it reading well, in flawless English and free from keyword bloat. Internal linking is used to draw the attention of your readers and guide them to the pages of your website that you would like them to visit. This might be because you wish to provide them with additional information or guide them along your conversion funnel etc. We’ll review your internal linking structure and if we think we can improve it, we’ll make recommendations and action any that you approve.return to top

We’ll make recommendations for creating brand-enhancing, lead-generating new content for your website, recommend how it should be organised and structured and then create it and market it.return to top

Guest blogging is a great way to extend your influence beyond your own website and has become a mainstay SEO activity which is powerful when done right. We’ll make the connections, create the content and the visitors will follow from direct referrals, improved website rankings etc.return to top

Whether it’s setting up your blog, enriching the content on your product pages, news releases, guest blogging, re-writing your home page, article marketing, video, slides, something else or a combination of all of them, we’ll work with you to thrash out an effective content strategy for your business. And then action it.return to top

Google’s success was largely built on its PageRank formula which measures the way websites link to each other. If another website includes a link on their website to your website, then that acts (in Google’s ranking algorithm) like a vote for your website and that has always been a factor in how well your website ranks. Because of this, large scale link building as a money-making technique became the province of spam marketers and link building was tarred using Penguin feathers in 2012 when many websites were heavily penalised by Google for breaching their guidelines. However, links which are earned by merit and in accordance with Google’s guidelines remain a vital ranking factor. We believe they will continue to do so for years to come and that they should be a goal of every SEO campaign. We have never had a client that has been penalised by Google as a result of our work, although we have helped some businesses try and recover from penalties incurred as a result of the work of others. For local businesses, local ‘citations’ (aka links) from other geographically associated businesses are still worthwhile. For all businesses though, the game has changed from quantity to quality and at the heart of it all should be a business product or service that adds value and is marketed by a sound content strategy. Our periodic reports include full disclosure of the details of any link we have sought to acquire.return to top

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About Affordable SEO and Cheap SEO

Affordable SEO

In the most competitive online sectors, a small budget for SEO may get you nowhere so, in those circumstances, it may be better not to start a campaign if your budget is not sufficient to sustain the campaign long enough for it to be profitable for you.

However, there are cases (see real life example in the graph below) where businesses are well established in a less competitive local niche that are excellent candidates for affordable SEO services. If there are favourable circumstances pertaining to the website, domain, business and competition, then sometimes exceptional results can be achieved with the right skills. The suitability of candidates for affordable SEO services is likely to depend on a whole variety of factors such as average sale value, characteristics of the website, competition and so on.

Please click on the image below for a full size version of an actual graph exported from Google Analytics. This example is the result we achieved for a sole trader with just a few days’ effort. The much higher level of visits generated in the Autumn of 2011 is likely to continue for years to come – even if no further work is done.

Actual Benefits of Affordable SEO Services

An experienced SEO consultant can evaluate prospects like these and sometimes spot potential that can be released with a modest effort and in acceptably short timescales to keep risks for the client to a bare minimum.

If a website has generated next to no visitors from search engines, then a few days’ work may generate a sufficiently high number of visitors to justify a modest investment in SEO. If the visitor count can be raised from 0 to 20 per day, relatively easily, then one can weigh up the likely value of those visitors over the coming years against the modest cost of affordable SEO. Over a 5 year period, 20 visits per day translates into 36,500 visits. If only 1 in every 100 visitors buys something from you at £500 per sale (or whatever your average sale value is), that’s incremental sales revenue of £182,500 over the 5 year period. If that were your business, would you consider SEO expensive in hindsight?

Cheap SEO Services

There can be a world of difference between the words affordable and cheap. Is cheap SEO worth the money? Are there really cheap SEO bargains to be had or is it the case that “if you pay peanuts, then you get monkeys”? How can some businesses provide cheap SEO services for £50 per month, whilst others charge many thousands of pounds per month? What do you get for your money?

In most cases, cheap SEO means low quality services or even no services at all! You may pay hundreds of pounds per month and get little or nothing in return. We have described our affordable SEO packages in as much detail as possible in order to be transparent so that you know what we will do for you.

SEO is Not a Commodity

The important thing to realise when comparing prices is that SEO services are not a commodity. When you shop for, say, a Sony laptop you know that wherever you buy it the product will be identical in terms of quality. There may be different features you can opt for but, once you have made your choice, you’ll receive the same product wherever you buy it. The only significant way retailers can differentiate their offering is price. With SEO, what you’ll get from every provider will differ from every other provider to some extent. Different providers will have different resources, different levels of expertise, different specialties etc.

Comparing SEO Quotes and Prices

Therefore, if your only criterion for selecting an SEO service provider is to ring round for quotes and pick the cheapest, then you are very likely to be making an ill-informed decision. That is not to say that price might not have to be your most important criterion, especially if you are on a tight budget, but it should never be the only criterion. To select the right SEO agency for your business, you may need to do a little legwork. The cheapest service may look attractive but may end up proving to be a false economy.

Cheap SEO Packages

Many SEO companies that offer cheap SEO packages will provide little in return. The most likely reason they are the cheapest is because their service is so poor that the only way they can win any business is by under-cutting their more capable competitors. If their charges are so low for them to be of no consequence to their clients, then the expectation from their clients about what they will get for their money may also be very low and the service provider may be able to get away with it for long enough to make it worthwhile.

Our aim is to provide high quality services at competitive prices and bring SEO expertise within reach for the smallest of businesses.