Google Tools: Analytics, AdWords, AdSense

So you have a website. What does it do for you? Does it bring in money? Does anyone
even see it? The Powers That Be (ie. Google Inc.) throw a few tools our way to
help these things along. Here are three:

1. Google Analytics

What is it? It’s a set of interactive reports about how people find
and use your website. This one of the lasts steps of developing a proper website,
and necessary for good SEO (if you don’t know what that means, check out
our SEO services page. Good SEO is invaluable for a lucrative website).

What’s the point? Google is aggressively dynamic, which means that
it constantly improves its search techniques and keeps them close to the vest.
So attempting to manipulate it can be like praying to the Internet rain
gods. But using Google Analytics is one trick that’s more reliable than chanting
and human sacrifices. If you know the exact terms people search for, and the searches
that ultimately draw them to your website, you can hone your content to attract
to those terms to bump up your search rankings. If you’re interested in tracking
your website, let us give you some quick Analytics
instruction.

2. Google AdWords

What is it? It’s an ad campaign system. You write
an ad according to AdWords specs, (3 lines of text, 35 character limit, etc) and
Google puts your ad on results pages on searches for the keywords (search terms) you select. You pay when someone clicks to your site.

What’s the point? A naturally search engine optimized website is a great thing, and Web Developers Studio is very good at making them. Search engine users know the difference between ads and organic search results, and they trust the organic results – as they should. But often, a paid ad campaign is just the visibility boost a business or organization needs to get going. Web Developers Studio offer AdWords management as one of our social media and marketing options. We hold an MCC (agency level) Google AdWords
account.

3. Google AdSense

What is it? It’s a program you can use to put Google ads on your webpage and be paid each time someone clicks on them. Frequently updated sites are great for this, because Google automatically evaluates your website and generates ads that are appropriate to your content.