[VIDEO] David Arquette in Car Accident .. Head-On!

David Arquette in Head-On Car Accident

3/4/2011 7:13 PM PST BY TMZ STAFF

David Arquette was just involved in a head-on collision and he's injured ... TMZ has learned.

David was driving in West Hollywood just a few minutes ago ... when his car veered into oncoming traffic.

David is lying on the ground right now -- bleeding -- as fire trucks are racing to the scene.

A witness tells TMZ ... David was behind a car that stopped suddenly. David then swerved to the left to avoid hitting the car and went into oncoming traffic. David slammed into a car going in the opposite direction.

David was driving a silver Cadillac.

We're told David was on his way to Burbank airport to board a private jet which was going to Las Vegas, for the grand opening of Sugar Factory -- a candy store at the Paris Hotel. He was supposed to attend a party hosted by Kim Kardashian.