Beer oackaging and fantasy – Puicture of the day

We all know that creativity in the beer industry is far from being a norm. Australian beer Lovell‘s has decided that it was time to do something, with an excellent work from their creative agency Landor Sydney for the brand’s product packaging, drip mats, and a little guerilla marketing. From upside down bottles to boombox packs, and atypical point-of-sale promotion, we enjoy the initiative, and we wish it could spread worldwide.

(HU) Magazin – Kapcsolódó

Trade magazin’s latest issue, extended online content

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