Fully covered with hoods and masks, two gunmen chose to rob a Publix grocery store on Aloma Avenue in Winter Park as the business was preparing to close it's doors.

"It's scary. How do you protect yourself in a situation like that? You think you're in a great area, here in Winter Park you know," said Dan, who owns Majestic Jewelers, which is across the street from the Publix. "You think you're in a wonderful area, but it's sad."

WESH 2 showed Dan the surveillance video from the Publix robbery and it brought back memories when he came face to face with a gun.

"Held me by gunpoint. Three guys come in. Jump over the counter like cheetahs," Dan said. The robbers who broke into his store took about $650,000 worth of merchandise in 55 seconds, Dan said.

Winter Park police said they have no leads as to who these men may be. Detectives did not release how much cash was stolen. Cops think once the robbers ran out of the store, they jumped into a vehicle and took off.

"Let them have what they want to have. There's nothing you can do. Just let them take what they want to take," Dan said. "That's what we have insurance for. As a business owner, you want to go about it a different way, but really you can't."

No one was injured in the robbery.

Anyone with information about the holdup is asked to call Winter Park police at 407-644-1313, or Crimeline at 1-800-423-TIPS. Crimeline calls are anonymous. A tip leading to an arrest can bring a cash reward.

LATE NIGHT TERROR AT A POPULAR LOCAL GROCERY STORE AS GUNMEN STORM IN. WINTER PARK POLICE HOPING SOMEONE REALIZES THE TWO MEN SEEN IN THIS SURVEILLANCE VIDEO WHO ROBBED THE STORE FRIDAY NIGHT. MORE AND STEWART THIS CRIME SENDING SHOCK WAVES TO THE BUSINESSES IN THAT AREA. IT DEFINITELY IS, A LOT OF PEOPLE WE'VE SPOKEN TO WERE STARTLED TO KNOW THIS PUBLIX WAS ACTUALLY ROBBED AND TOOK THE ROBBERS ONE MINUTE AND SIX SECONDS TO GRAB INSIDE THE STORE, GET A STORE MANAGER GET A BAG FULL OF CASH AND RUN OUT. FULLY COVERED IN BAGS AND MASKS THEY CHOSE TO ROB THIS PUBLIX GROCERY STORE AS THE BUSINESS WAS PREPARING TO CLOSE ITS DOORS. SCARY, YOU JUST DON'T, YOU KNOW, HOW DO YOU PROTECT YOUR SNEFL A SITUATION LIKE THAT? YOU THINK YOU'RE IN A GREAT AREA, UP HERE IN WINTER PARK, YOU THINK YOU'RE IN A WONDERFUL AREA BUT IT IS SAD. N DAN OWNS MAJESTIC JEWELERS AND WE SHOWED HIM THIS VIDEO AND IT BROUGHT BACK MEMORIES WHEN HE, TOO, CAME FACE-TO-FACE WITH A GUN. THREE GUYS COME IN, JUMP OVER-THE-COUNTERS LIKE CHEETAHS, 55 SECONDS $650,000. WINTER PARK POLICE HAVE NO LAIDZ AS TO WHO THESE MEN MAY BE AND THEY COULDN'T TELL US -- WOULDN'T TELL US HOW MUCH CASH WAS IN THE BAG. THEY THINK ONCE THEY RAN OUT OF THE STORE THEY JUMPED INTO A VEHICLE AND. YOU LET THEMING TAKE WHAT WE WANT TO TAKE THAT IS WHAT WE HAVE INSURANCE FOR, BUT STILL, AS A BUSINESS OWNERS YOU WANT TO GO ABOUT IT A DIFFERENT WAY, BUT REALLY, YOU CAN'T THANKFULLY NO ONE WAS INJURED AS A RESULT OF THAT ROBBERY, THEY HAVE NOT CHANGED POLICIES DELETE S REACHED BACK OUT TO US. YOU'RE ASKED TO CALL THE WIRNT