every moment that passes has a message but we tend to distort the guide of the moment to the tune of our thinking that it becomes irrelevant..we misinterpret individuality then but we seldom realize..but the message remains the same..we need to go beyond..alas! we seldom go..

The best way to know the self is feeling oneself at the moments of reckoning. The feeling of being alone, just with your senses, may lead you to think more consciously. More and more of such moments may sensitize ‘you towards you’, towards others. We become regular with introspection and retrospection. We get ‘the’ gradual connect to the higher self we may name Spirituality or God or just a Humane Conscious. We tend to get a rhythm again in life. We need to learn the art of being lonely in crowd while being part of the crowd. A multitude of loneliness in mosaic of relations! One needs to feel it severally, with conscience, before making it a way of life. One needs to live several such lonely moments. One needs to live severallyalone.

Thursday, 1 October 2015

IPHONE LAUNCH EVENT VS NEXUS LAUNCH EVENT

On September 29, Google launched
new series of Nexus devices. Yes, new Chromecast was also there.

But though Nexus has its own
followers - and the Nexus mobile handsets are among the hot handsets in any
market - its nowhere near to what iPhone commands - in terms of market share
and in terms of brand equity.

iPhone, in fact, is the most
suitable example of our times so far on 'how brands can affect campaigns/public
relations exercises around them'.

And when the world says that
iPhone alone earns more in revenue than overall turnout of its nearest
competitor, it sums up the central point about the brand in one word - perfect.

Yes, iPhone is the perfect brand
to weave any communication package around it and like any 'perfect' brand, the
company behind iPhone does least of the job on 'promotion front'. The rest is
done by the world outside the company - the world inhabited by media outlets,
analysts, enthusiasts and sophomores of the virtual/online world and people across
the world.

When Apple launches an iPhone,
the world talks about it. Apple telecasts the event live and whole world catches
every bit of it - the world inhabited, again, by iPhone enthusiasts, media
outlets and analysts.

The iPhone launch event is top
ranked trend on every social media platform across the globe. News channels go
live with the event in the most of the countries. As is the trend now, Twitter and Facebook
generate an intense buzz of opinions/voices. This year, a quick glance revealed
the event to launch iPhone was trending on top in Twitter trends in most of the
markets - when it was launched on September 9.

In fact, the word around the next
iphone starts doing rounds just few
months after the launch event and reaches to the deafening levels as the
traditional annual launch date in September nears.

Nexus also commands some good
media attraction and fans attachment - but on every parameter - the launch
event proves a lacklustre performance when compared with the Apple event.

Followers

Banaras Calling

http://www.banarascalling.com/

About Me

thinking, reading, n writing to fill my spaces-all this with visiting unseen places-a lot of doing n just my soul to company me-isn't it life at its best, if i can be at it-realizing every moment of life, i just need to have this in my life..

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