LIVINGSTON, N.J., Feb. 28, 2013 /PRNewswire/ -- Restaurant and hospitality leader The Briad Group® announced today that it has named industry veteran Robert Fix as Vice President of Franchise Sales for CUPS Frozen Yogurt – That's Hot™. Fix will be responsible for franchise sales, franchise relations and trade show management.

"Rob is a very successful sales executive with an impressive track record with several national restaurant brands. We are excited to add someone with Rob's credentials to the CUPS management team," said Rick Barbrick, President and COO of The Briad Group. "CUPS is poised for rapid growth and Rob's background and experience will help us continue to be one of the fastest growing franchises in the frozen yogurt industry."

Fix started his franchise sales career in 1996 with Boston Pizza International. As the first US employee for Boston Pizza, Fix introduced the Boston Pizza concept to the U.S. market where no restaurants previously operated. He developed franchise sales and marketing programs that resulted in multiple area development agreements.

As Vice President of Franchise Sales for Red Robin from 2001 to 2006, Fix was responsible for the re-launch of Red Robin's U.S. franchise sales program, which resulted in the sale of all available franchise territories in the U.S.

Fix served as Vice President of Franchise Sales for Cosi Restaurants from 2006 to 2008 and Shakey's USA from 2008 to 2011. Most recently, Fix was Senior Director of Franchise Sales for T.G.I. Friday's.

Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the frozen yogurt industry by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.

According to Barbrick, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.

"It's more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It's the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience," said Barbrick.

CUPS opened its tenth company location last month in Carle Place, NY. Since the beginning of 2012, CUPS has signed more than 10 new area development agreements representing 25 franchise units in New Jersey, New York and Florida. The first CUPS franchise location will open next month in Rockaway, NJ.

About The Briad Group®

The Briad Group is headquartered in Livingston, N.J., and is one of the fastest growing hospitality companies in the U.S. The Briad Group's entities are: licensed franchisees for Wendy's, T.G.I. Friday's®, Corner Bakery Cafe, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar. The Briad Group also owns and operates CUPS Frozen Yogurt - That's Hot™, a self-serve frozen yogurt concept that is poised for explosive growth.