ABPI Code of Practice

The ABPI workshops give you a firm understanding of key Code
principles and how these apply in everyday situations.
Unlock strategic and creative insights to give you a fresh
approach to developing winning marketing campaigns.

PriMe
Personal Effectiveness Workshop

Pitching For Success

Who will benefit?

Recommended for anyone working in an agency setting and involved in preparing and participating in pitching opportunities. Particularly relevant for account handling teams.

What will be covered?

What do we mean by pitching?

Securing an invitation to pitch including preferred supplier status

Unlocking the briefing process

Interpreting the type of pitch required

Preparing to pitch including the pitching process

Clever ways to embed your ideas during the pitch

Managing the pitch delivery

Ways to influence the outcome

Following up and handling the decision making process

Negotiating a great outcome

Core Competencies

Understand the importance of the “process” of pitching

Create a pitching process tool kit to use in any pitching scenario

Gather insight into the clients’ experience of the pitching process

Discover ways to creatively embed ideas during the pitch

Develop new ways to positively impact the outcomes and decision making process

What are the learning outcomes?

Completion of this module will provide you with a thorough understanding of the key principles, processes and approaches relating to pitching, enabling you to work effectively with other members of your team to develop successful pitches starting with securing the invitation all the way through to achieving a winning outcome.