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FOUNTAIN VALLEY, Calif., January 31, 2018 – For the second consecutive year, Genesis, the official luxury vehicle of the National Football League (NFL), will welcome football fans visiting Minneapolis for the big game at the Super Bowl Experience Driven by Genesis.

“Passion and a focus on perfection are important, shared values between Genesis and the NFL,” said Erwin Raphael, general manager of Genesis Motor America. “That’s why we continue to support the NFL and its ultimate tradition, the Super Bowl.”

Between January 27 and February 3, Genesis plans to welcome as many as 125,000 fans to the Minneapolis Convention Center. A 5400-square foot display of the Genesis G80, G80 Sport and G90 sedans will feature prominently within the Super Bowl Experience Driven by Genesis. In total, there will be four Genesis vehicles in this display and another five positioned strategically throughout the Convention Center.

Genesis opened its first headquarters-owned standalone showroom ‘Genesis Gangnam’ on January 6th. The brand collaborated with world-leading architectural firm, Office for Metropolitan Architecture (OMA) led by Rem Koolhaas to design and build this unique space. Located in the vicinity of the prime business district of Samsung-dong, Gangnam-Gu, Seoul, the brand’s new independent facility is designed to provide a complete experience in all facets of the brand and product.

Unlike typical automotive showrooms surrounded with glass windows, only small portions of Genesis Gangnam are visible from the outside to maximize a private and personal setting that enhances the interaction between the customer and the product. Genesis-trained specialists are stationed within the two-story showroom to deliver a private and tailored customer experience for all visitors.Genesis Gangnam also focuses on senses and emotion for an enjoyable customer experience, incorporating the brand’s scent and sound for brand dedicated spaces. All Genesis products including the flagship G90, G80 and G80 Sport and the recently-launched G70 will be on display, along with all available exterior colors, wood and interior leather material for visualization and comparison.

Earlier this month it was announced that the Genesis GV80 Concept SUV and G80 Sport mid-luxury sedan both won 2017 GOOD DESIGN® awards. Genesis joins other transportation, electronic, consumer and lifestyle product brands in receiving the annual awards from The Chicago Athenaeum Museum of Architecture and Design.

“We believe in the power of design to seduce and inspire the human spirit,” said Erwin Raphael, General Manager of Genesis Motor America. “We’re pleased that GOOD DESIGN® is a mainstay recognition going well into its seventh decade and couldn’t be happier to accept their acknowledgement of our dedication to design.”

The award, the oldest of its kind, was founded in 1950 by legendary designers, Eero Saarinen, Charles and Ray Eames, and by architecture historian and philanthropist, Edgar Kaufmann, Jr. This year’s jury met in San Francisco and New York, selecting award-worthy products from 46 countries.