Nike and China have a new champion

China’s own, Li Na won the women’s French Open title and as China’s first Grand Slam tennis champion, she has stepped into the shoes of a role model.

Immediately upon her win, comments about China’s loss at her win spread like wild fire on social media sites. Now, her win is being chalked up to China’s reformed sports programs and their role in her victory. Either way, Nike is ecstatic and has doubled their campaigning efforts towards Na’s home country.