Fairfax picks Zuora for paywall

Fairfax Media will use Zuora's cloud-based subscription platform when it puts its content behind a paywall later this year.

Zuora's Z-Business for Media system will be used by Fairfax Media to offer digital, print, and combination subscriptions, including subscriptions to multiple titles.

Advantages are said to include a unified view of the company's customers, a high level of automation and self-service to keep costs down, and the generation of appropriate metrics.

Fairfax Media plans to introduce digital subscriptions this month for international readers, and for Australian readers in the middle of the year.

"We don't yet know what our full range of commercial relationships with consumers will be, so having a partner who routinely deals with other forms of subscription relations and who can draw upon global expertise is very useful," said Fairfax CIO Andrew Lam-Po-Tang.

"Zuora gives us the ability to focus on audience relationships, the quality of our products and on getting the price right, rather than worrying about the mechanics of processing payments or maintaining the platform.

"We will be able to maintain focus on the stuff that drives our revenue."

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.