Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York.

I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.

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@mike_arnesen #SMX #21C
What do you mean by “data”?
Objects
Properties
Relationships

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@mike_arnesen #SMX #21C
From Documents to Data
Documents (i.e. web pages)
can only be read.
Data can be used in any way
you can imagine.
The data from a document can be
disassembled, rearranged, & reassembled.

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@mike_arnesen #SMX #21C
When combined,
data can be more interesting
than the individual pieces themselves.

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@mike_arnesen #SMX #21C
Make your site a resource
Linked data is a vital building block of the semantic web.
Could it be that sites providing a wealth of data
will receive the same credit
as the sites who are frequently linked to?
The more your data is referenced, the more credible your resource becomes.