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The company raised £100,000 for the We Love Manchester emergency fund last year by selling a charity t-shirt produced just 48 hours after the terrorist attack.

Speaking to Drapers about how the business started, he said: “There was never any kind of plan.

“I got a bit of brainwave and thought, ‘Right, I’m going to register the website and give this a go.’ I always had an interest in fashion, I’m quite good on social media and I’ve got good celebrity knowledge – I know who is likeable and who works.”

Love Island winners Jack Fincham and Dani Dyer lounge around together at his house