When organizations need new employees they
start up their recruiting process (preferably earlier, but that is not the topic of this article). Once the first candidates are selected the interviews will start.

Recently I did receive a card, which mentioned that on the 17th of March a preventive maintenance call was scheduled for my heating system. There was no time mentioned.

As I was abroad at that time I did call for a new meeting. Okay, that was scheduled, but they only could plan the call in the morning (8am – 1pm) or in the afternoon (1.30pm – 4.45pm). They said that it was not possible to give me a more specific time.

Last Sunday I had a stopover at the airport of Frankfurt, as I was flying from Ahmedabad in India to Amsterdam. I already had a boarding pass for my flight to Amsterdam and the gate was B7 at Frankfurt airport. We were early and our flight did not appear yet on the monitor, so I asked the customer service repr when my flight would be put on the screen. She said that her collegues would arrive in half an hour and then everyting should be okay.
However, no customer service reps showed up and my flight was not mentioned on the monitor of the gate.

In the week before Christmas I did send an inquiry to an organization. I had to send it to their info@ address as there was no other name mentioned on their website. This raises my first comment. Many people agree on the fact that what now counts in marketing is having conversations and building relationships.

So, how can I have a real conversation with Mr/Mrs Info?!
Anyway info@ reacted very quickly informing me that they will come back to me in January. Well, that is a long deadline for a relatively easy question.... these guys must be busy.

If there is one thing that everyone agrees on than it is the fact that changes are the norm and they are becoming more and more unpredictable as well. This means that what worked in the (recent) past might not work in the future anymore. At least some of this (old) knowledge is becoming obsolete. In this situation it is key to learn fast and to act fast.