Google now believed to be world's biggest media owner with revenue of $37.9bn

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Google is now the world’s largest media owner, according to ZenithOptimedia’s Top Thirty Global Media Owners report.

It estimates that in 2012 Google accounted for 65 per cent of all internet searches across the world and 82 per cent of all paid search advertising. With its investment in Youtube, ownership of Google+ and moves into mobile advertising – ZenithOptimedia estimates that Google has 15 per cent of display advertising worldwide