Last week I hosted an Informatica Cloud webinar that featured speakers from salesforce.com and Xactly that focused on building next generation cloud applications and platforms. I’m trying really hard not to use the term “SMAC Stack,” but it is truly all about ensuring your solutions are built for Social, Mobile, Analytics, Cloud…not to mention Big Data. I’ll post the recording later this week – there was a good discussion about the importance of multitenancy, which as the comments from this post indicate continues to be a hot topic of debate. Are you considering the building blocks of Social Enterprise apps? Are you building interoperability and integration into your strategy from the outset?

Last week salesforce.com launched a new campaign targeted at SAP customers: “Unlock your back office and become a social enterprise.” The message is clear – build a layer of agility around your legacy ERP system and immediately increase the business value of your existing investment.

SAP, meet Force.com…

How is this possible, you ask?

“By unlocking and extending the data trapped in your SAP ERP deployment with mobile and social apps built on Force.com.”

“In the past I wasn’t building and managing infrastructure in the cloud, but rather using applications to perform end-user tasks. With the evolution of solutions like Amazon Web Services (AWS), salesforce.com and Informatica Cloud, my thinking has evolved to the point where I believe corporations can build out their entire application infrastructure in the Public Cloud. ”

“….the only obstacles to businesses moving applications to the cloud right now are:

Last week we hosted a webinar on cloud data replication, with a particular focus on Salesforce CRM and Force.com. The level of interest and interaction was amazing. Whether the use case is back-up, compliance or business intelligence, having a flexible and cloud-based approach to cloud data replication is clearly critical to software as a service (SaaS) application and platform success. You can check out the recording here.

Last week we hosted a webinar to introduce Informatica Cloud Express, a usage-based cloud integration service for Salesforce CRM and Force.com customers. Here is the presentation with an embedded demonstration.