increase conversion rates

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.
Download this guide to discover even more ways to improve lead nurturing and increase revenue.

Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition.
As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.

This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.

Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.

Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.

Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.

Will your online business actually be able to keep up with increased demand and the increasingly less forgiving expectations of your users when your big event season occurs? If you’re not sure, or even if you think you are, this brief guide and check list can help you as you head into your peak online period.
This guide summarizes feedback from hundreds of leading companies that we’ve worked with and creates what most would consider a “survival guide” for any big season or peak online event. The ultimate goal is high conversion rates, followed by implementing changes based on lessons learned post-event. In addition, this guide will help teams plan for the explosion of today’s mobile online shoppers!

Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.

Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now.

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.

A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.

You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.

Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.

Start Turning More Visitors into Customers
There’s no way around it – the future of Digital Marketing is Personalization.
By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%.
This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for:
• Bounce Prevention
• Relationship Building
• Visitor Conversion
• Creating Advocates

Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.