Rolex Watch USA Incorporated v. Vintage Watchmaker LLC

08/10/2018
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The key thing to remember about US trademark law is, if you don’t defend a trademark vigorously, you lose control over it. With that in mind, it’s time to play armchair lawyer (we aren’t actual lawyers) and talk about the recently filed case of Rolex Watch USA Incorporated v Vintage Watchmaker LLC. Rolex has filed suit in Arizona federal court, alleging Trademark Infringement against Vintage Watchmaker LLC and Jensen Dinh. An example of parts listings from the cached version of vintagewatchmaker.com Jensen Dinh has run Vintage Watchmaker LLC out of Arizona, using Vietnamese suppliers to sell cases said to be the same…