Like this:

Starting tomorrow, you will no longer need to carry around a Safeway Club Card to take advantage of store specials and other promotions!

Canada Safeway will still offer sales and contests, but you will no longer need to swipe a club card to partake in these offers. To enter contests you can just swipe your Air Miles card.

Hooray to having one less card to carry around! I think this is a great idea and hope that other stores will move in this direction. Not only will it reduce the number of cards in our wallet, but it will also reduce plastic waste!