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Join Teradata’s John Timmerman as he shares the four essential truths of real-time customer engagement. Following them will help your marketing campaigns and real-time customer engagements become as successful as you want them to be.

Marketers Get in on the April Foolishness

Posted on April 4, 2013
by Beth Negus Viveiros

It’s become a tradition for marketers to create April Fools’ products to prank their customers. For some brands—like ThinkGeek—the holiday has become a testing ground to see if their customers would really want some of their more outlandish offerings (and they often do). The Huffington Post and our sister site Multichannel Merchant offer round-ups of this year’s things you never knew you needed and now desperately want—but can’t really get.