Pinterest Can Improve your Email Marketing Campaigns

Last Update: 5 years ago

Hey guys,

Hope you’re doing great! As you know Pinterest is the fastest growing social network in history with 20 million unique users these days. Pinterest is a very interesting social network, not only because of tons of useful pictures, but because of its business opportunities. Today I would like to discuss the ways you can improve your email marketing campaigns with the help of Pinterest.

Actually, there are 3 ways you can use Pinterest for your email marketing campaigns:

Emails containing Pinterest-generated content

Emails prompting subscribers to follow your business on Pinterest

Emails with the content your recipient will share by “pinning”

First off, it’s necessary to determine whether your content is pin-worthy and what is the best content for your type of business. Your content must follow few rules to be pined by your subscribers:

Niche-related content

Useful/interesting/funny content

Clear content (no images with too many objects or too messy images)

It’s good to determine what the best visual content for your subscribers is. This is the most important and the most complex part of this game, but don’t worry, there is a quick technique that will help you with this. I bet you have a Facebook fanpage. If so, start posting different images and see the feedback – comments and likes will show you the type of visual content your subscribers and customers need. Test following types of visual content:

Infographics

Professional photos

Paintings

Funny images

Images with quotes, etc.

Now I would like to talk about how all this should be places in the email:

Follow-us icons. All the icons should be places together, including the Follow us on Pinterest one. It’s great when your icons are customized to fit your brand and design and can be easily recognized as social follow icons.

Sharing content. Make the content you want your subscribers to share visible. It’s good to place standard Pin It button over the image or below it. Also you can have a group of images placed together with one Pin It button.

Formatting. It’s really important to format your email the right way if you want your email recipients to share it. Try grouping your images, make them look like blocks – choose an area in your email body and fill it with images, then add the Pin It button. This will make it easier to find the visual content in your email and share it.