Now it’s possible to update your Facebook cover — with a video! Once people visit your Facebook page, the video will start to play. This will create a more dynamic page and more engaging interaction for your Facebook fans and followers.

Small businesses, entrepreneurs, artisans, creators, and big brands will benefit from this update because:

Videos can help better tell a brand’s story

Users prefer to consumed video content

Your brand will have the opportunity to highlight your creativity

What to highlight in the video:

Product/service

Inspirational video

An overview of your company

What you need to know about Facebook Cover Videos

Users will upload a cover video in the same way they upload a cover photo now

Facebook Cover videos can be 20-90 seconds in length, no longer, no shorter

The recommended video crop is 820 x 312 pixels

Cover videos auto-play and auto-loop

In the bottom right corner there is a mute/unmute option

Facebook Cover videos start playing with the sound muted

Does your video need to be professionally produced and super sleek?

Video content on Facebook is about connecting to people in a real and tangible way. You can’t spend a ton of time and money on videos that are cold and unrelatable. Create fun videos that people will relate to. No need to be a professional video producer.

Don’t want to bother with videos? Create cinemagraphs on your own!

Cinemagraphs are pretty much made for cover videos. Traditional video, filled with lots of different cuts, scenes, and chatter, may appear busy on a Facebook Profile or Page. Cinemagraphs, on the other hand, have a more classy appeal. They require no sound, contain a perfect loop, and draw attention without screaming for it.