Kia – Value for Your Money

Kia is one of two brands sold in the U.S. by the Hyundai Kia Automotive Group.

Every year since Kia began selling its first car back in 1994, the South Korean company has recorded consecutive sales growth in the U.S.

In the past, Kia may have been frowned upon. Not anymore. The conventionally powered Optima went on sale late 2010, and got praise for its features, value and styling. Not fully competitive with the best cars in this segment, but at a much lower price.

Since then has transformed the Optima family sedan to one of the most distinctively styled cars in the class. The 2013 Kia Optima is one of edmunds.com‘s top picks for a midsize sedan. With evocative styling, strong engine choices and a long list of features, it’s easy to understand why.

Kia seems to be dedicated to give you as much value for your money as possible. Things like alloy wheels, cruise control, Bluetooth and an iPod/USB audio interface are standard even on the base LX model.

Top IIHS Safety Ratings makes Kia Optima a really good choice. In fact, the 2013 Kia Optima is one of the most secure family car picks. Optima also comes with powerful and fuel-efficient engines, and lengthy warranties.

There are three different performance flavors for the Optima, all including a four-cylinder engine under the hood. Standard 200-horsepower, 2.4-liter four-cylinder that teams with a six-speed automatic transmission.