Our Commitment to Privacy
Our Privacy Policy is designed to assist you in understanding how we collect,
use and safeguard the personal information you provide to us and to assist
you in making informed decisions when using our Web Site and our Publications
and Services. This statement will be reviewed regularly to address changing
legal obligations, technologies, business practices and our customers’
needs.

Your Consent
By using the BioCentury Web Site or subscribing to a BioCentury Publication
or Service, you consent to our collection and use of your personal information
as described in this Privacy Policy.

What Information Do We Collect?
When you visit our Web Site or subscribe to one of our Publications or
Services, you may provide us with two types of information: personal information
you knowingly choose to disclose that is collected on an individual basis
and Web Site use information that is aggregated as you and others browse
our Web site.

Our Web Site is not intentionally designed for or directed at children
13 years of age or younger. It is BioCentury’s policy never to knowingly
collect or maintain information about anyone under the age of 13.

Personal Information You Choose to Provide
Account Information. When you subscribe to a BioCentury Publication or
Service, or purchase any other products or services from us or our partners,
you may need to give personal information necessary to establish your
account and provide the Publication or Service and to authorize us to
obtain information from various credit services in order to collect your
payment. For example, you may need to provide the following information:

Service Profile Information. Some of BioCentury’s Publications
or Services may provide you the option of customizing your use of the
Publication or Services. If you choose to take advantage of these features,
it may be necessary to provide additional information necessary for the
Publication or Service to provide the content according to your preferences.
These preferences will not be shared with third parties.

Email Information. If you choose to correspond further with us through
email, we may retain the content of your email messages together with
your email address and our responses. We provide the same protections
for these electronic communications that we employ in the maintenance
of information received by mail and telephone.

Web Site Use Information
We automatically collect Web Site usage information from you when you visit our Web Site. Similar to other commercial web sites, our Web Site uses “cookies”and web server logs and Web Traffic Analytic Services to collect information about how our Web Site is used. The information gathered may include the date and time of visits and page views. We collect specific data about Subscriber use of our Publications and Data Solutions, including the pages accessed by UserID and when they are accessed. This information is collected to ensure individual and corporate compliance with the BioCentury User Agreement and to allow you to customize your use of the Web Site. We may collect information about specific searches with the intention of identifying what features of the Web Site are frequently accessed but do not correlate it to a specific individual. This ensures we can continue to develop our Web Site to meet the needs of our readers. In addition, we do not track the web sites visited by an individual just before our Web Site but may track a link to an external web site referenced in our Publications to better understand our readers' interests. The usage information we collect may be compiled into aggregated usage information to manage and improve the Web Site.

How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering
our business activities, providing customer service and making available
other products and services to our customers and prospective customers.
Our uses of personal information may include the following:

• To enable us to process, validate, verify and deliver subscriptions
that you have ordered.
• To allow us or you to personalize the content that you obtain based
on personal characteristics or preferences.
• To provide Service Notices to you about important changes to our Web
Site.
• To provide information about new or existing products, services or special
offers from us or from other companies we believe will be of interest to you
or otherwise to contact you.
• To monitor your compliance with the terms of the BioCentury User Agreement.
For example, we automatically collect IP address information from you
when you visit our Web Site, and we may use this information to monitor
your compliance with the restrictions in our User Agreement regarding
sharing access to Publications and Services.
• To comply with the law.

Do We Disclose Information to Outside Parties?
BioCentury only shares personal information with other companies or individuals
outside of BioCentury in the following limited circumstances:

• We have your consent for a specific purpose, such as to establish
an account using a credit card.
• You have registered to participate in an event where we are an organizer
in conjunction with a partner or a third party event manager.
• We provide such information to our subsidiaries, affiliated companies
or other trusted businesses or persons for the purpose of processing personal
information on our behalf. We require that these parties agree to process
such information based on our instructions and in compliance with this
Privacy Policy and any other appropriate confidentiality and security
measures.
• We have a good faith belief that access, use, preservation or disclosure
of such information is reasonably necessary to (a) satisfy any applicable
law, regulation, legal process or enforceable governmental request, (b)
enforce the terms or conditions of the BioCentury User Agreement, including
investigation of potential violations thereof, (c) detect, prevent, or
otherwise address fraud, security or technical issues, or (d) protect
against imminent harm to the rights, property or safety of BioCentury,
its customers or the public as required or permitted by applicable law.

Your personal information is not otherwise sold or traded or distributed
outside of BioCentury.

Sharing Information with Strategic Partners
We may enter into strategic alliances or partnerships with third parties
for the purposes of jointly providing additional publications or services.
To do so, it may be necessary to share with such third parties limited
personal information such as your name, address, telephone number and
email addresses for the purpose of providing you information regarding
such products and services. If you choose to provide personal information
or consent to the use of existing personal information for the purposes
of subscribing to such additional products or services, both we and our
partner may share ownership of this personal information. In any case,
we will require that the privacy policies of such partners provide substantially
similar protections to those provided by BioCentury.

Third Party and Corporate Subscriptions
If your access to BioCentury’s Publications or Services is provided
by your employer or a third party, your employer or that third party may
provide us with limited amounts of personal information about you to enable
your access to the Publications and Services. In addition, your employer
or the third party may require us to provide information about your access
to the Publications or Services, for example to verify that you are using
the Publications and Services they have purchased on your behalf. In addition,
we may be required to provide your employer or third party with personally
identifiable information in order to enforce compliance with the BioCentury
User Agreement.

Choice/Opt Out
BioCentury offers you the choices and means to limit use and disclosure of your personally identifiable information. As such, you will be provided with an opportunity to opt-out of the following situations: (a) having your personally identifiable information disclosed to third parties, other than to the extent legally required or as needed to provide the publications and services for which you have subscribed or to enable you to attend the events for which you have subscribed, (b) having your personally identifiable information used by us for a purpose which is incompatible with the purpose for which it was originally collected or subsequently authorized by you, (c) having your personally identifiable information shared, sold to third parties, or used or transferred in other ways, (d) having complementary goods and services marketed to you.

BioCentury will provide you with a clear, conspicuous, readily available mechanism to exercise this choice. We will take all reasonable steps to honor your request. To opt out, please click here and you will be re-directed to our Opt Out Request Form. You may also exercise this opt out choice by contacting us at optout@biocentury.com or in writing enumerating your opt out choices to BioCentury Inc. P.O. Box 1246 San Carlos, CA. 94070-1246. If you have any inquiries, complaints or difficulties in exercising these opt out options set forth above, please direct your inquiry to privacy@biocentury.com.

Generally, if you choose to limit the use and disclosure of your personally identifiable information, BioCentury may not be able to:

• Provide service notices regarding WebSite changes, new or existing products, services, special offers, or otherwise contact you.
• Share your information for participation in an event with a partner or third party manager.

Your California Privacy Rights
California Civil Code Section 1798.83 permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we disclosed personal information (if any) for direct marketing purposes during the preceding calendar year. If applicable, this information would include the categories of personal information shared with those third parties. If you are a California resident and wish to make such a request, you may contact us by sending us an email at privacy@biocentury.com or write to us at BioCentury Inc. P.O. Box 1246 San Carlos, CA. 94070-1246 Attn: Privacy.

Transfer to U.S. or Other Countries
Your information may be stored and processed in the United States or any
other country where BioCentury has facilities, and by subscribing to our
Publications or Services you consent to the transfer of information outside
of your country.

If BioCentury becomes involved in a merger, acquisition or any form of
sale of a substantial portion of its assets, we will provide notice before
personal information is transferred and becomes subject to a different
privacy policy.

Your Disclosures to Third Parties
From time to time BioCentury’s Publications or Web Site may publish notices about events conducted by third parties. In addition, we may offer to our customers and prospective customer's products and services of other companies we believe may be of interest to you. We cannot make any representations about the practices, policies, publications or services of these third parties, however, and your use of such parties’ offers are your own responsibility and are not covered by this Privacy Policy.

In addition, we are not responsible for the practices employed by Web
sites linked to or from our Web site nor the information or content contained
therein. Often links to other Web sites are provided solely as pointers
to information on topics that may be useful to the users of our Web site.

Please remember that when you use a link to go from our Web Site to another
Web site, this Privacy Policy is no longer in effect. Your browsing and
interaction on any other Web site, including Web sites that have a link
to our Web Site, is subject to that Web site’s own rules and policies.
Please read those rules and policies before proceeding.

How Do We Secure Information Transmissions?
From time to time, we may offer you the ability to pay for Publications
and Services with a credit card using e-commerce software that meets payment
card industry data security standards.

Other email that you may send to us may not be secure unless we advise
you that security measures will be in place prior to your transmitting
the information. For that reason, we ask that you do not send confidential
information such as Social Security or credit card account numbers to
us through an unsecured email.

How Do We Protect Your Information?
Information Security. Personal information and user-specific settings
and preferences are stored using commercially standard database and web
site security software. User passwords are saved in encrypted form to
prevent unauthorized access or disclosure and accidental loss, alteration
or destruction.

Evaluation of Information Protection Practices. Periodically, our operations
and business practices are reviewed for compliance with corporate policies
and procedures governing the security, confidentiality and quality of
our information.

Employee Access, Training and Expectations. Our employees are required
to protect confidential third party information in general as a condition
of employment at BioCentury, and our business practices limit the use
and disclosure of such information, including personal information, to
authorized persons, processes and transactions.

Providing, Correcting and Updating Your Information
When you order a Publication or Service, we ask you to provide personal
information. If you decline to submit this personal information, BioCentury
will not be able to provide those Publications or Services to you.

This personal information will be used only for the purposes described
in this Privacy Policy unless we have obtained your prior consent.

You may modify your Password at any time by going to the Change
Password page in the Customer Service area on the BioCentury Web Site.
This password is stored in encrypted format so that no one else can change
it or use it.

You may contact Subscriber
Services to notify BioCentury of changes to your personal information,
to review and correct your personal data if they are inaccurate, or to
delete such data if it is not otherwise required to be retained by law
or for some legitimate business purpose.

To process your requests, we may ask you to provide such identification
as we deem necessary to protect your personal information from unauthorized
access. Also, we may decline to process requests that are unreasonably
repetitive or systematic, require disproportionate technical effort, jeopardize
the privacy of others, or would be extremely impractical (for example,
requests concerning information residing on backup tapes), or for which
access is not otherwise required. In any case where we provide information
access and correction, we perform this service free of charge during normal
business hours of our headquarters corporate office, except if doing so
would require a disproportionate effort.

If you have any questions about this Privacy Policy, or concerns about
the use of your personal information, please direct your inquiry to Corporate
Services.

Modifications to this Policy
BioCentury reserves the right to add to, modify, update, or amend this
Privacy Policy at any time, simply by posting such addition, modification,
update or amendment on this Web Site. Any such addition, modification,
update or amendment will be effective immediately upon posting on the
Web Site. Please check the Policy when you use our Web Site to ensure
that you are aware of any changes in our privacy practices. Our Privacy
Policy will always indicate the date it was last updated. Your use of
any portion of our Web Site after any changes will constitute your consent
to and acceptance of such changes.