Google doesn’t hate your site but it has instilled certain guidelines in order to enhance the user experience.

There are over 250 factors that Google takes into account when ranking a website. Take a look at a few that we have compiled.

What is SEO?

The acronym stands for Search Engine Optimization. In lay mans terms, it is everything done to ensure that you can be found on the internet and to make sure that traffic driven to your site converts to sales.

Do I need SEO?

Well, the answer "Yes" is the first thing that comes to mind, does it? If I don’t know about you then I can’t do business with you. The internet and having your site SEO’d properly is the best way to spread the word out about your products and services.

Do I need a website?

Yes, in order to be found on Google you need a website. If you do not have one to date, Ipcoweb can help in designing a brand new website for your company.

Is a blog considered a website?

Yes a blog is a website and it can rank on Google.

How long before I can see results?

90-120 days. SEO is a long term strategy and not a quick fix. You need to constantly work at your site in order to achieve a ranking on Google.

How do I submit my site to Google.

In order to be found on Google you need to submit your site to Google. Simply go to www.google.com/addurl

What are Black Hat SEO concepts?

Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search Engines. However the likes of Penguin and Panda updates have rendered these Black Hat Techniques null and void in the Search engine World.

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Who is this Matt Cutts guy in the video?

Matt Cutts works for Google as part of the search quality team specilising in Search Engine Optimisation.

Do domain extensions (top level domains like .com .co.za) matter?

Yes they do. These are especially important when it comes to country based domains such as .co.za and .co.uk. These domains localise content i.e they bring up the most relevant content within your specific area.

What are Meta Tags?

Meta TAgs are HTML codes that are inserted into the header of a web page. For Search Engine Optimisation the Meta Tags consist of the Meta description and Meta Keywords?

What people are saying

Thanks you for the eye opener during the course today, I learnt a lot.

Vicki Martin - Sapphire Weddings

Thanks so much, will be working on my website this week to fix ALL that was wrong. But please can you send me the details for the courses Kenneth was talking about as I have other people who are keen to attend.