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Best Practices for Delivering Actionable Customer Intelligence

A TDWI Checklist Report

About this paper

Today, organizations are feeling the urgency to become more customer-centric. Most have a tsunami of data, but it is of little benefit if users cannot interact with it effectively to share insights in presentations, email, texts and meetings. New tools that combine the powers of data visualization with easier-to-use analytics are maturing, making it possible for nontechnical business users to do more on their own. This report checklist offers seven best practices for formulating a strategy to derive and deliver actionable customer intelligence. The practices are aimed at helping organizations turn their increasingly voluminous data riches into competitive business advantage.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.