#1574 Influencers – the documentary about how trends become contagious

November 7, 2010

Influencers is a short documentary about the people who spark trends and how those trends catch on and become contagious. The full film is only about 12 minutes long and it’s a very good watch. Here’s what I learned: Influencers have the confidence to do their own thing, with their own way of thinking. They adopt something first and run with it regardless of the naysayers. Love it or hate it, an influencer’s opinion matters. Influencers can take something that is not already in the mainstream’s consciousness and bring it into the mainstream. It’s an intuitive talent rather than something learned. To be an influencer, you have to be single-minded in your vision. True innovators don’t stop what they’re doing when nobody’s watching.