Tag Archives: Boo-Boo Cover-Up

Starting a new career at any age can be scary, but leaving a comfy job with a great salary to start your own business can be downright terrifying. It can also be quite satisfying and exhilarating to see a product you’ve thought up and developed brought to life and sold nationwide. Launching her own company was definitely a mixed bag of emotions for 30-year-old Brandy Jans, who gave up her job developing beauty products and rented out her condo in New York City so she could afford to launch Boo-Boo Cover-Up, a unique concealer that hides bruises, bug bites and other imperfections all over the body.

Jans moved back in with her parents in the suburbs of Detroit so she could put the money she would have spent on her mortgage and other expenses toward her new business venture. The move allowed Jans to pay for photography and a commercial for Boo-Boo Cover-Up. She also revamped the Web site and created materials for print advertisements and in-store displays. She launched the company with about $75,000 in seed money and states that she still has some of that left. Although it would have been easier for her to network while in New York, Jans probably would have paid three times as much to have her commercial and photography shot if she were living in the city.

Jans is very involved in the day-to-day aspects of her company. She primarily works on marketing/press and communicating with buyers for the majority of each day, although she does spend some time on product development as well. Jan’s Boo-Boo Cover-Up is available through a variety of online retailers, including Soap.com and Amazon.com. Currently the formula only exists in a medium shade, but light and dark shades are in the works, as is a formula to cover scars.