The manager of communications is responsible for day-to-day implementation of ACA’s content management and media relations strategy to ensure accurate, consistent and effective messaging. The manager fields media inquiries for information, monitors news and social media, and develops content to support communications to ACA’s key audiences, which include members, the media and supporting industries, and to advance ACA's brand. The manager has a thorough working knowledge of the relationship between planned social media, website content management, community engagement and direct response.