KLM

in60seconds

The world of aviation changes fast. Budget companies offer heavy competition because of their low costs and maneuverability. KLM Royal Dutch airlines asked in60seconds to make an animation which introduces one of their reorganization projects: the 'High Performance Organization'. I was the lucky one to complete the project.

To let the viewer understand the necessity of this change I came up with some metaphors and went back to the core of the world of aviation, which is of course to bring people to their place of destination. These sensitive images are supported by an elegant color pallette, different perspectives and smooth transitions which makes the total feel of the animation complete.