James Norman: Connecting Content Creators With Global Audiences

James Norman moved from his early career as a teenage entrepreneur in the automotive industry to one of the biggest forces in media. Now as the CEO of Pilotly, James helps content creators gain deeper consumer insights by harnessing the power of real-time feedback. Today he shows us how it’s done. James also shares more of his personal story, and reveals the pivotal role Pilotly plays in connecting content creators with global audiences.

Topics include:

Generating interest as a content creator and tech company

How to get new technology to market

Merging tech culture with entertainment culture

Being a minority in the tech industry and the influence of diversity

James Norman is a serial entrepreneur who built his first company at the age of 16, an aftermarket automotive e-commerce site called MJH Sound.com. While he previously may have been known as a visionary in automotive product planning, over the past 8 years he has become a thought leader in the media and entertainment industry, particularly in over-the-top media and consumer video consumption behaviors. In 2008, James founded Ubi Video, one of the first aggregators of all things streaming video. After Ubi was acquired by an MVPD, he moved on to develop GroupFlix, an a-la-carte streaming service. His latest venture is Pilotly, a consumer insights platform that enables content creators to get feedback from audiences at scale.