Branding

August 02, 2016 McDonald’s Corporation (NYSE: MCD) today announces the retirement of Chief Administrative Officer Pete Bensen after 20 years with the company on September 2, 2016. “Throughout his career with McDonald’s, Pete has been a strategic partner, a tireless advocate and an influential contributor to our brand’s success,” McDonald’s President and CEO Steve Easterbrook […]

June 29, 2016 McDonald’s Corporation announces today the appointment of Colin Mitchell to the position of Global Vice President, McDonald’s Brand, reporting to Silvia Lagnado, Global Chief Marketing Officer. In this role Colin will be responsible for articulating the McDonald’s brand vision and positioning, and inspiring and guiding the organization to reinvigorate the Brand globally. […]

New York, NY, July 2, 2014 – Clear Channel Outdoor (NYSE: CCO), one of the largest outdoor advertising companies in the world, and BlueFocus Communications Group (BFCG, 300058.SZ), one of the largest communications groups in China, today announced a groundbreaking multi-year deal to promote prominent Chinese brands to American consumers via Clear Channel’s digital out-of-home […]

More Than $3.5 Million in Donated Media Pledged for Safe Driving PSA Campaign in Advance of July 4th When Traffic Volume Increases New York – June 30, 2014 – The Ad Council and Clear Channel Communities, the community engagement brand of Clear Channel, are joining forces to launch Safe Summer Driving, a campaign designed to […]

Industry professionals and editors recognize Samsung for enabling a smarter digital signage experience Las Vegas – June 20, 2014 – Samsung Electronics America today announced that it received three awards at InfoComm 2014, an annual event for the professional audiovisual and information communication industries, held June 18-20 in Las Vegas. Samsung was honored for its […]

One Lucky Consumer to Win A Brand New 2014 Fiat 500 SEATTLE, WA – June 3, 2014 – Jones Soda Co. (JSDA), a leader in the premium soda category and known for its unique flavors and branding, and the FIAT brand today announced the return of its “Jonesin’ for a Fiat 500” summer photo contest. […]

CONCORD, Mass., May 28, 2014 — Welch’s, the world’s leading marketer of Concord and Niagara grape-based products, today announced the appointment of Tom Dixon as Chief Marketing Officer. Most recently, Dixon was Vice President and General Manager for the Schwan Food Company’s Frozen Pizza Division. Leading brands like Freschetta, Red Baron and Tony’s, Tom delivered […]

CHICAGO, Oct. 3, 2013 – Welch’s, a family-farmer owned company and the leading marketer of Concord and Niagara grape-based products, appointed global public relations agency Ketchum as its agency of record after a competitive pitch. The account will be led by Ketchum Midwest’s Food & Agriculture Practice, based in Chicago. “We chose Ketchum due to […]