News Story

TORONTO, March 14, Mar 14, 2018 (GLOBE NEWSWIRE via COMTEX News Network) -- ARHT Media Inc. ("ARHT" or "the Company") (TSXV:ART), a global leader in the development, production and distribution of high quality hologram content through its patented Augmented Reality Holographic Telepresence technology, today announced that the Company's technology was showcased while working in collaboration with West Coast Beauty Inc. ("West Coast Beauty") at the International Salon and Spa Expo 2018 (the "Expo") in Long Beach, California. The Expo is the largest professional hair care show in the western United States with an estimated 40,000 attendees.

ARHT collaborated with West Coast Beauty on the launch of their new haircare line "Flow." During the show, using ARHT's holographic telepresence technology, Flow's Director of Brand Education, Melanie Bolton appeared LIVE on stage at the Expo, while interacting with Flow's Artistic Director Tony Ricci, a former NAHA Winner on stage, as well as engaging the audience and taking their questions, all in real-time. This marked the first time ever that a person in another city appeared LIVE at a trade show in holographic form.

"We were looking for a unique and memorable way to introduce our high end hair care line "Flow" to hair style professionals from all over the west coast, and what could be more unique than the first ever interactive holographic presentation?" said West Coast Beauty owner Carlo LiVolsi.

"As this was the first ever live holoport into a trade show anywhere we commend West Coast Beauty for taking this historic leap. Stylists were wearing out their cell phones recording the live product specialist, as well as the pre-recorded 3D graphics of the product line that played between presentations," added ARHT Media CEO Larry O'Reilly. "We have had many enquiries about using our technology in large scale trade shows and product launches, and the learning gained at this show has proven to be incredibly valuable."

About ARHT Media

ARHT's patented Augmented Reality Holographic Telepresence technology is the world's first complete end-to-end solution for the creation, transmission, and delivery of lifelike digital human holograms, known as HumaGrams(TM). The company's technology is protected by U.S. Patent No. 9,581,962.

Connect with ARHT Media

Twitter: http://www.twitter.com/ARHTmedia

Facebook: http://www.facebook.com/ARHTmediainc

LinkedIn: http://www.linkedin.com/company/arht-media-inc-

For more information, please visit http://www.arhtmedia.com/ or contact the investor relations group at info@arhtmedia.com.

ARHT Media trades under the symbol "ART" on the Toronto Venture Stock Exchange.

ARHT Media Investor Contact:

Ali Mahdavi

am@spinnakercmi.com

ARHT Media Press Contact

Salman Amin

samin@arhtmedia.com

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, the Company's technology; the potential uses for the Company's technology; the future planned events using the Company's technology; the future success of the Company; the ability of the Company to monetize the HumaGram(TM) technology; the development of the Company's technology;participation by the Company in the Expo; and interest from parties in ARHT's products. Generally, forward looking information can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.

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