San Francisco, CA, August 13, 2012 – In a competitive paid search landscape, generating the most compelling creative is a daunting, but critical, task. Today, Marin Software, provider of the leading digital ad management platform for advertisers and agencies, announced it will host a free webinar with ad creative optimization firm BoostCTR to help paid search marketers learn advanced tips for maximizing creative performance across SEM campaigns.

Topics to be covered in the webinar include: strategies for selecting appropriate test elements to maximize creative performance; methods for testing keyword tokens; dynamic keyword insertion to increase Quality Score; and best practices for executing a disciplined and statistically significant creative tests.

“With nearly two thousand corporations across the globe managing their paid search campaigns through the Marin platform, we have a front-row seat to the Internet’s highest-performing online marketing campaigns,” said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. “As with all our webinars, the ‘Search Marketer’s Guide to Creative Testing’ is designed to give search marketers an exclusive look into the latest strategies and tactics in increasing paid search revenue. With BoostCTR adding their expertise in ad-creative optimization, this is a webinar search marketers won’t want to miss.”

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