Eif Rivera

Plus One: Eif RiveraTitle: Music Video DirectorWords Miranda JohnsonEditor’s Note: This story originally appeared in the October/November 2014 issue of XXL Magazine.Eif Rivera has carefully crafted himself into one of the current go-to video directors in hip-hop, but funny enough, he…

Eif Rivera is the walking definition of the rookie and the vet. Despite only getting into the video directing field in 2011, the self-taught Bronx native has worked hard to gain the respect of his hip-hop peers. It took years of perseverance—and an undying love for the craft—to reach the status of b…