The British Are Coming

(Boonton, NJ, May 18, 2017) — Purplebricks Group, a company that has ruffled feathers
in Britain’s real estate market, says it aims to
spend $60 million to expand in the United States.

The company launched in the United Kingdom in 2014 and
gained attention by charging a flat fee of about
$1,000.

Purplebricks later moved into Australia. Now it’s
targeting an even bigger prize — the U.S. real estate
market.

Like many disruptive brokerage models before it,
Purplebricks promises to make such a big marketing
splash that agents won’t need to worry about cold
calling and door knocking.

"The Purplebricks model should allow agents to spend
more time focusing on looking after customers and
selling homes, rather than a significant proportion of
their time being taken up prospecting for the next
listing," the company said in a statement.

Purplebricks has aired a series of cheeky adverts in
Britain touting its low fees. In one spot, two women
chat over tea about one woman’s recent home sale. The
other asks if she used Purplebricks.

Details on the English invasion appear in the May issue of
Real Estate Broker’s Insider. Click to visit the
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