City of Durham Brand Elements

The brand element specifications should serve as a set of master logo guidelines for any City employee, department, division or program. The specific letter spacing, proportions, and spatial relationships establish the appropriate character of the logo. Therefore, no element of the logo may be changed. Please use the brand elements specifications for exact logo guidance in the above link.

To present a cohesive image, as well as brand for the City organization, it is essential that the logo use be consistent and used as indicated in the brand elements specifications (PDF). For instructions on the proper use of the black & white logos, download the specifications (PDF). It is also important that use of department, division, and program logos connected to the City be clearly identified and owned by the organization, not only for clarity, but also to protect the City’s brand and mission of providing quality services.

Approved Logos

The following are all existing approved logos. No department, division or program should change, update or create any existing or new logos without permission from the Office of Public Affairs.

General Logos

There are two general organizational logos - vertical and horizontal - that can be used when a specific department/program/division logo is not needed. Download the logos.

Department Lockups with Existing Logos

There are four departments that have approved logo lockups which incorporate their existing department logos.Download the logos.

Department Logo Lockups

Program and Division Lockups with Existing Logos

There are three divisions and programs that have approved lock lockups which incorporate their exiting logos. Download the logos.

Durham One Call

Strategic Plan

Stormwater and GIS Services

Program and Division Lockups

There are five programs and divisions that have approved logo lockups. Download the logos.

Public Affairs

HR Connect

Public Art Program

Park Durham

Vision Zero Durham

City-County Logo Lockups

There are three City-County departments that have approved logo lockups. Download the logos.

Planning

Development Services Center

Inspections

Requesting a Logo for a Division or Program

Prior to requesting permission to create a new logo, please take a moment to read through the City’s Guide to Requesting a New Logo (PDF) to learn about criteria you must meet in order to be eligible for a new logo.

If your request meets these criteria, you may download the Logo Request Application. Please submit your completed form to the Office of Public Affairs.

Use of the City logo by external organizations without permission is prohibited. Since the use of the City’s logo implies endorsement, the City logo can only be used when the City is supporting, sponsoring, partnering, funding or endorsing an external organization’s program or event. When the City’s logo is used by an external organization, that organization must provide a proof for review and approval by the Office of Public Affairs to ensure the guidelines of this manual are met. Questions regarding this policy should be directed to the Office of Public Affairs at (919) 560-4123 or publicaffairs@durhamnc.gov.

External organizations should be provided with the City’s Quick Guide (PDF) which will allow them to easily access logo packages and specifications.