Walmart Canada Introduces ‘Our Finest’

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The summer is a great time for gathering with family and friends, and Walmart Canada knows that Canadian families, regardless of their budget, want to serve only the very best at their summer barbecues. Walmart Canada is proud to present the Our Finest barbecue Private Brand collection, available exclusively at Walmart stores across the country.

The collection offers Canadians everything they need to host a successful barbecue, from premium burgers and frankfurters, to side salads, delectable ice cream desserts and essentials such as ketchup, barbecue sauces and buns.

“Whether it’s a family reunion, a long weekend party or a weeknight family dinner, we’re confident Canadians will be proud to serve Our Finest at their summer gatherings,” said Sandra Farwell, senior director brand management and product development at Walmart Canada. “Our Finest is a premium grocery brand which offers exceptional taste, quality, selection and variety, and is inspired by family favourites.”

Research shows that Canadians are increasingly choosing to purchase private label products, with nearly 60 per cent of consumers purchasing store brands to help them save money. “Private brands have never been more relevant for our customers than during the economic uncertainty we’ve experienced over the past few years,” added Farwell. “The cost of living continues to rise and customers have fewer dollars to spend each month. Our customers tell us that they look to private brands as one of the easiest ways to help them stretch their dollar further.”

This barbecue collection proves all Canadians can throw a great party, without the headache of a large price tag. With nearly 50 new products, all $10 or less, this is just one more way Walmart is providing customers with amazing taste at low prices every day. Key items for the season include:

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.