all that is new is to be learnt.

a few weeks ago i was trying out a new web app and clicked through their quiz to determine my ‘persona’. last week i happened to meet the founders of that startup who asked me if i remembered the persona that their site assigned to me (‘snap to grid’). i honestly could not remember despite remembering everything else about their site, design, and content.

it is an interesting flaw i find in myself – i think i find myself in constant state of being someone else. tracking time in my rearview mirror, i realize i didn’t know much a year ago. i have felt that way every year i think.

i am not sure why i think i am not a persona of formed interests and intent. i do think i am in search of various parts of a persona.