This is what happens when you put MBA types or retail lifers in charge of a situation that requires dynamic wholesale transformation.

Managers can be fantastic at cleaning up near-term messes by cutting prices, realigning "teams" and slashing expenses. However, cats of this ilk tend not to be the best visionaries. The very thing physical retailers need, they lack and, worse yet, refuse to secure.

Don't scoff at the Intel ( INTC) mention in the video. They'll likely do a better job at pop-up stores this holiday season than Microsoft ( MSFT) did last year.

Intel claims it's "redefining retail" with free coffee each day, free movies on Fridays, and a showcase of PCs, tablets, and other Intel-powered devices at the stores.

The pop-up stores will change physically three times daily, and it appears that Intel has built a dynamic layout to help shift products around in its retail locations. Visitors will also be able to test-drive Intel products at home or recycle used electronics. Visitors won't be able to purchase products in the stores, unlike traditional retailers, as the pop-up stores are being largely used to push Intel's brand.

There's so much here that makes sense that it's best treated in a separate article. But, in short, I think I'd rather have the minds at Intel on my side if I was part of a physical retail operation that has had its head handed to it and, as far as we can tell, will continue to have its head handed to it, by Amazon.com ( AMZN).

I mean the idea of not selling anything at a retail location sounds so crazy and unorthodox that it might actually work!

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.