A commitment to justice and the public interest has always been at the core of BWB and Martin has stated that “what BWB has perceived as success in business has never been solely based on profit-making.”

Martin continues by saying that "becoming a certified B Corp has provided us with a framework that challenges us to further implement and apply our founding principles into a fast changing world. It has also provided us with the opportunity to become part of an innovative movement where we can join others with whom we share similar commitments.”