The Warriors are at present atop the Western Convention standings, but from the seems of it, Kevin Durant is shaping up to be every bit as in desire off the courtroom. Roughly a thirty day period ago, YouTube declared that it was partnering with the star little forward’s video enterprise to offer up unique sports activities programming. Now Apple’s finding in on the action.

The corporation declared these days that it’s partnering with Durant’s 30 5 Media and Picture Media to make a new scripted collection. Published and directed by Reggie Rock Bythewood (Notorious, Get on the Bus), Swagger will be dependent on Durant’s early lifetime.

“Working with Picture Entertainment on this venture is an unbelievable option for our corporation, 30 5 Media,” Durant stated in a launch tied to the announcement. “They hold a effectively-highly regarded spot in the sector and have this sort of a demonstrated monitor report, that they are heading to do an astounding job collaborating with Reggie to carry this thought to lifetime. I’ve lived and breathed basketball because I was a kid, and the thought for the present draws not just from my understanding of that environment, but the exclusive personalities involved and the push that tends to make young players’ tales so compelling.”

The present marks the 2nd high profile media offer for Durant in the house of a thirty day period, even though Apple’s strategy is notably different than the YouTube partnership, which is generally concentrated on shorter variety sports activities and documentary content material.

It also marks the newest in a variety of modern announcements from Apple, as the corporation tends to make an intense drive into unique scripted content material. The checklist also includes a pair of demonstrates with Reese Witherspoon on board as producer, a collection from La La Land’s Damien Chazelle and a reboot of Steven Spielberg’s 80s typical, Awesome Tales.

Of program, none of the earlier mentioned have truly debuted — and Apple has however to really define its enjoy to take on the likes of Netflix and Hulu– but immediately after Carpool Karaoke and Earth of the Apps, effectively, just about just about anything would really feel like a move in the proper way.

We’ll see if it’s any match for LeBron’s prepared Residence Celebration reboot. This Warrior/Cavs rivalry is really setting up to warmth up.