If you work in digital marketing every day, there’ll probably be a few problems that come to mind. But the main problem ISN’T what you think.

You already know that building a mailing list, or getting more web traffic isn’t as easy as you thought when you first set up your digital marketing strategy. You’ll spend hours at night thinking of ways to do things differently to improve the situation. But the problem isn’t the doing. The problem is making sure that what you’re doing is right in the first place.

Let’s be honest, whether you’ve been marketing digitally for 6 months, a year, or 5 years, chances are that you’ve probably missed something out in your digital strategy, or have misunderstood another. Both are potentially damaging. But not as damaging as not taking a step out of the Facebook Ads, the keyword research and…

Over the last 150 years, how humans spend their time has changed quite drastically. As the chart above shows, the amount of time humans spend working has been on a steady decline over the last century and a half. by In most countries, the typical work week has dropped by approximately 30 hours over the last 150 years.

On average, humans live 75 years. That?s about 3,900 weeks. Or 27,000 days. Or 648,000 hours. We spend about a third of that time sleeping, and that number hasn?t changed over the last century. What has changed drastically is how we spend our time when we are awake.

There are 168 hours in a week and we spend 56 hours of the week sleeping. This leaves 112 hours for everything else. If you go back 150 years, humans spent 70 hours of the 112 working. However, how humans spend their time has…

Certainly, mobile advertising has become of the hottest segments recently, and is continuously expanding these days. Does this expansion allow predicting the flourishing future of mobile ads? Well, according to the world’s experts, it actually does.

Mobile Investment Boom Leads to Mobile Ad Development

The global mobile market has shown incredible growth within the past years, and it is likely to develop further. According to the latest research, the amount of mobile investment has increased by about 267% in Q2 2014, if compared to Q2, 2013 results and the experts? expectations for 2015 are more, than optimistic.

In addition, the volume of M&As on mobile, even excluding the recent purchase of WhatsApp, has exceeded $28,5B, which leaves no doubt that there’s a wide range of mobile monetization opportunities for businesses versatile industry niches. Consequently, mobile advertising is getting even more popular among companies as one of the most promising and…

«At the same time, millions of Americans are putting it in their mouths every day, by way of a top-selling toothpaste that uses the antibacterial chemical to head off gum disease.» – Bloomberg

«Other companies like ‘Avon’ and ‘Johnson & Johnson’ announced plans for phasing out the use of the chemical in their products.»
«Avon announced in March this year, which gave in to pressure from consumers and plans to phase out triclosan its line of cosmetics and personal care products.
In August 2012, Johnson & Johnson announced that by the end of 2015, will remove from its consumer products a list of potentially harmful chemicals to health, including triclosan.» – Portal Administradores News

UPDATE:

Infarmed (National Authority of Medicine and Health Products, I.P.) – the regulatory and supervisory public institute responsible for the marketing, sale and control of medicine and other health products in Portugal – said today that the amount of triclosan present in packaging is not harmful to health: “European legislation on cosmetics specifies a maximum concentration of 0.3% compared to the use of triclosan as a preservative This value is considered safe by on Consumer Safety Committee of the European Commission in toothpastes, soaps, hand, body soaps / shower gels, deodorants, facial powders and creams brokers “.

Lusa confirmed that the toothpaste in question has a concentration of 0.3% triclosan and may therefore “be made available in the European market,” said Infarmed.

My personal opinion is that we need to be smart and have a critical posture about how (future) kids use technology, gadgets, social media and connect to the World Wide Web in general, since it was and has been continuously scientifically and psychologically proven that the new technology paradigm is affecting some manual, social and language skills.
Recent reports and studies show that nowadays young children and teens have less and less hobbies and extracurricular activities, preferring instead to “stay online”, consequentlynot getting enough exercise, outside activities, etc., some are even using tech to bully, exploit themselves, post horrible things anonymously, etc., a new kind of social interaction and social/digital (inter)relation on digital communities/groups that require further analysis and practical investigations. Nevertheless, parents and care takers need to stay vigilant about how their kids and young children use tech, new gadgets and get connected to the World Wide Web.Continue reading →