A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to actually influence the generation of natural links other than by creating […]

With high quality backlinks being the backbone of a well-ranked website, a successful SEO strategy heavily relies on finding great link building opportunities. For SEO agencies and teams that work with numbers of clients, this whole process often translates into spending unnecessarily large amounts of time on Google search. To help you allocate your time […]

The much feared Mobilegeddon proved to be one of the more survivable -geddons out there, but it still brought about a major change in people’s approaches to mobile optimization. Even if you did end up on the wrong side of the update, it just doesn’t seem as appropriate to say you were “hit” by it […]

Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the numbers definitely speak in favor of […]

Google’s upcoming mobile-friendly update that will start reshaping mobile search ecosystem as of April 21st has been a hot topic in the SEO circles for several weeks now. Although building a mobile website has been an imperative for webmasters over the last few years, a great number of websites still performs quite poorly on smartphones […]

“SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years.