Sales and Marketing

Image credit: Jenny Downing There are many factors that decide whether a product or a service is successfully sold on the internet, but how it is represented to the customer is probably the most important one. Everyone understands that managing to entice the customer to come to the…

Interview with Lisa Blackard, Executive Chef at Taste of Texas Restaurant How did you get started with your business? What products do you sell? The Taste of Texas restaurant has been in business for 35 years. And we would often get requests from customers all over the US to ship our items to…

Image credit: Christopher Penn Guest post written by Manish Kataria founder of Bird’s Eye Digital. At a time when social media is all the rage, entrepreneurs often forget about one of the most powerful & effective permission-based marketing tools available: Email. Because email is boring and old fashioned, right?…

Image Credit: Chance Agrella In Northern Europe, there is an old proverb that encourages to ‘prepare your sledge in the summer’. While conserving berries and repairing windows in summertime is not a necessity nowadays, starting preparations for the winter as early as possible is still very true in…

Image credit: Luca Gargano Click here for Part 1 of this series about Amazon, eBay and Etsy Click here for Part 2 of this series about Rakuten, Sears and Newegg In most of the online marketplaces, you can sell your goods either by a fixed price or by…

Image credit: KamrenB Photography Click here for Part 1 of this series about Amazon, eBay and Etsy Click here for Part 3 of this series about Bonanza, CafePress, Roozt The universe of online marketplaces certainly doesn’t end with Amazon and eBay – there are plenty of others that…

Image Credit : Dylan Luder Click here for Part 2 of this series about Rakuten, Sears and NewEgg Click here for Part 3 of this series about Bonanza, CafePress, Roozt Having a private online store usually is a great idea, but is in no way a simple and effortless…

If you are an ecommerce merchant selling on Amazon, eBay or any of the market places, I’m sure you have considered using an algorithmic repricing software. These software can watch the price of your competitors and automatically adjust the price of your listings. The goal is to increase…

Sometimes, one amazingly popular product will define an entire holiday season. Who could forget the Tickle Me Elmo craze of 1998, or the rush on Beanie Babies in 1996? The downright fervor and even scandalous behavior these toys caused (Tickle Me Elmo, in particular, caused some notable shopper-on-shopper…

Ask anyone these days where they prefer to shop, and the chances are good they’ll tell you they are hitting up online stores more often than their local mall. E-commerce is booming and you don’t need to look any farther than holiday sales trends for evidence. The increased…