Tim Hortons has unveiled two new flavours of mini “Timbits” breakfast cereal, and Canadians are already taking sides in the looming flavour war.

Tim Hortons announced on Monday that it’s partnering with cereal-maker Post Foods to produce two Timbit-inspired cereal flavours, “chocolate glazed” and “birthday cake.” The cereals are expected to hit major supermarket shelves early this year, and several individuals have reported seeing the cereal boxes at Costco locations in Ontario.

“We’re excited to be launching one of Canada’s favourite snacks in cereal form so Canadians can enjoy two of our delicious Timbits flavours in a whole new way,” Samuel Heath, Tim Hortons’ head of retail, said in a news release.

Reactions in Canada were as mixed as a 20-pack of Timbits. Some social media users are eager to scarf a box of Timmy’s cereal for breakfast. Others are questioning the need for another super-sugary cereal at the grocery store.

Just saw Tim Hortons is making a Timbits breakfast cereal and now I feel like my life is truly complete.

Of all possible flavors… Why, oh WHY, did you choose Birthday Cake as a flavor for Timbits cereals!? I don't even need to taste it to know it's going to taste terrible. Everything "birthday cake" flavored has always tasted bad. The chocolate one seems promising though.

Global News has not tried the new cereals, but their nutritional details show they are chock-full of sugar. A 36-gram serving of chocolate glazed Timbits cereal contains 17 grams of sugar and 32 grams of carbohydrates, while the birthday cake flavour is only slightly better. That’s “very high,” according to a thread from several dietitians on Twitter.

In other words, one bowl of chocolate Timbits cereal contains about two double-double coffees’ worth of sugar.

One Twitter user put it more succinctly: “It would be cheaper to just pour sugar in your piehole.”