While the technology is progressing quickly, content has yet to catch up - which is where the new DMPC could change things.

“Our mission is to support the spread of this exciting new technology and help the industry as a whole to seize the creative opportunities it presents," said Katsunori Yamanouchi, VP of Sony Professional Solutions for Europe.

“This new facility will be a place where members of the European production community can meet, find out about the latest technologies and share experiences," he said.

After the lack of appetite for 3D both at the cinema and at home, tech companies are seeing 4K as the next big step. And Sony is planning to lead the charge.

"It is critical for Sony's future success that we listen to key figures in the industry and take their input to further advance the art of digital production,” Yamanouchi said.

The new Digital Motion Picture Centre is scheduled to open at the end of September 2013.