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KHC

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Maxwell House is on a mission this Mother’s Day to make moms’
invisible labor, visible. In a recent national survey, Maxwell House found
that 89% of moms manage a never-ending to-do list to maintain their
families’ well-being. This Mother’s Day, Maxwell House, the brand
whose coffee has fueled millions of Americans’ hard work for over 125
years,is shining a light on moms’ invisible labor and is calling
on everyone to acknowledge their moms’ hard work that often gets
overlooked.

To raise awareness of invisible labor, Maxwell House created a
video featuring expectant parents at a birthing class. The soon-to-be
parents are surprised with a video that features experts in the field…
their own moms, who educate them on the labor of love that went
overlooked throughout their lives. View the full video here
… and don’t forget the tissues.

Maxwell House also discovered that after all of their invisible
labor, 8 out of 10 moms would rather have their children spend quality
time with them than receive a gift for Mother’s Day. When you can’t be
there in person, a call or personalized card is the next best thing. All
you have to do is tell your mom that everything she does, means
everything. Maxwell House is inviting people to a pop-up store
where you can tell your mom just that.

Visit the Mother’s Day Market at 138 Wooster St. in New York City
between May 6 and May 8 to give the perfect Mother’s Day gift and learn
more about invisible labor. Guests will have the opportunity to
acknowledge her invisible labor by sending a personalized card or give
her a call/video chat from the iPads and coffee stations.

“Maxwell House has always fueled Americans’ hard work, and that
includes the work that gets overlooked,” said Ashley Tople, Director of
Marketing, Coffee at Kraft Heinz. “This Mother’s Day, we want to help
families recognize the invisible labor of all moms, because a mother’s
work is Good to the Last Drop.”

Maxwell House will help people see and appreciate moms’ invisible
labor in more unexpected ways. Maxwell House is taking an ad out
in Times Square the week of Mother’s Day and in the New York Times on
Mother’s Day.

For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.