ADO LES SCENTS by HYUN YEU Preview Amsterdam Fashion Week

Fashion Brand Ado Les Scents will show it’s fall/winter 2012/2013 collection on today at 1.00 PM. Designer Hyun Yeu spoke with us about his brand new collection and how he came up with his inspiration.

Title
“The name of my new collection is 1984, after the book written by British writer George Orwell. In this book he focuses on the Western world in the year 1984. People work in factories and live a said, colorless existence. This became my inspiration for the show.”

Hard work
“I came up with this 1984 theme, since I was having a lot of down energy. After years of working in the fashion industry I realized everything is really difficult. It is very hard work and sometimes fashion also feels like a factory, in which everyone is just making a small part.”

Collection
“I translated this down energy through monotone clothes, with hardly any identity. All items we designed look very similar. I used lots of black and grey and just a little bit of wine color. The collection is really about what menswear actually is. We will show about 22 looks. Since we have been to Florence and go to Paris right before the show our collection is already completed.”

Joy
“Though my inspiration is not so cheerful, I am very much looking forward to the show. I love showing my work to a broad audience and I like the vibe at Amsterdam Fashion Week. I enjoy working with a great team of models and hair & makeup stylists; it makes me feel fashion is alive. When we prepare for the show I also want everyone to have a really good time. Backstage preparations is not work for us; we are just enjoying. It’s like a holiday to us.”

Fashionlingo

Our own fashiondictionaryMagic Block A device catwalkphotographers use at the platform in front of the catwalk to elevate a few inches. They need to be higher than the person in front of them. Most of the time it's made of superlight material, made by NASA. Nicknames: Sushiblock, Catalan Cake and Dutch Cheese