ELECTRICITY MAN

Koshii’s Electricity Man (SUOZ102S) for Swatch features a man with a power station emerging from his head, and an electric socket for a nose. Brought to life in advertising-ink colours and a two-tone, screen print like handling of light and shade, the watch is provocatively funny and visually captivating. Koshii also designed the Special Packaging, where he merges images of a traditional heavy-industry power station with contemporary wind turbines. Together, the watch and packaging represent both a playful exploration of contemporary themes and a wry vision of the future—or perhaps the present—as seen by Takashi Koshii.