9 Website Optimization Mistakes Even Smart Agencies Make

by Kathryn Aragon

Marketers have always relied on testing. But let’s be honest. It’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over a beer. The Austin #CRO community is a dedicated bunch: @peeplaja @jtrondeau @mercertweets @bmassey The level of measurement and testing that we now have wasn’t even possible in the “old” days.Read the full article