100.1 is the Premiere Classic Rock station on Wisconsin's West Coast. We play only the best rockin' tunes from the 60S 70's, 80's 90's and even a few "Beyond..." Zeppelin, Skynyrd, Queen, Floyd, Aerosmith, The Stones, Def Leppard, Metallica, Pearl Jam..You'll find it here. And our jocks aren't going to fill your ear with lots of talk..It's straight 'atcha Rock and Roll that never slows down.

It all starts with the Wilde in the Morning , hosted by one of the most recognizable names in LaCrosse radio, Kelly Wilde.Gary Michaels has your Mid-Day Requests
Chris Callaway takes you home, and then it's Nights with Alice Cooper.

Our weekends are solid music from bar time to bed time!

Great music, great contests and great jocks...That's what you'll find 24/7 at 100.1-Classic Rock that Really Rocks-A service of The LaCrosse Radio Group.