NOT JUST KIDS' GAMES

With baby-product sales booming in supermarkets nationwide, retailers are trying to make it easier for new and expectant mothers to shop for their baby care needs by giving children a place to play.Baby-related sales in supermarkets are growing and, according to Information Resources Inc., Chicago, for the 52-week period ended July 18, 1999, many top brands saw increases in the total food, drug and

With baby-product sales booming in supermarkets nationwide, retailers are trying to make it easier for new and expectant mothers to shop for their baby care needs by giving children a place to play.

Baby-related sales in supermarkets are growing and, according to Information Resources Inc., Chicago, for the 52-week period ended July 18, 1999, many top brands saw increases in the total food, drug and mass-merchant channels. Powders (up 1% to $89 million), baby ointments/creams (up 6.1%