Sense market signals that predict demand and help you shape it. Unify data from across your organization and beyond. And create an optimized supply plan to reduce inventory costs. Only SAS enables you to:

Avoid under- or over-stocking with near-real-time insight into supply and demand dynamics. Calculate optimal inventory policies using multiechelon optimization with state-of-the-art simulation. And use predictive modeling and what-if analysis to find out how different variables will affect the supply/demand balance.

Improve planning outcomes by generating unbiased consensus forecasts that work in conjunction with the S&OP process. Use time-series forecasting to build models that consider intermittent demand, new product launches and retired products. And optimization algorithms show you the best action to take based on forecasted demand.

What should you know about new product forecasting?

Get an in-depth look at the current state of new product forecasting practices. Discover how emerging technologies, such as AI and machine learning, are reducing risks associated with new product launches through more accurate forecasts.

Marketing that’s streamlined. Smarter. And more effective.

More effective, streamlined marketing processes. Superior product quality, and an outstanding brand image. And a deeper understanding of your customers that leads to increased customer profitability. We deliver proven consumer goods solutions that include capabilities for:

Customer data management. Access all the right data – from across the entire customer life cycle – where and when you need it.

Customer link analytics. Identify and target top social network influencers and their communities.

Marketing mix management. Get the best possible marketing results by optimizing your mix of advertising and promotions across all channels.

Customer segmentation. Know which customers are most likely to purchase your products and services – and why.

Real-time analytics. Make the best offers to the right customers at the right time – in real time.

Create complete customer profiles that you can use to develop more targeted and relevant campaigns. Turn customers into brand evangelists. Use your sales and marketing resources more efficiently. With SAS, you can:

Know what customers think of your products and services – and why. Reveal customers’ buying patterns, significant life changes and other factors that play into purchase decisions and sentiment.

Choose the best demand-shaping actions. Test multiple scenarios and conduct what-if analyses to determine how changes in your marketing strategies or product mix will affect demand and profitability.

Create interactive offers and highly targeted campaigns that really hit the mark. Segment customers based on cross-channel behavior. And use sophisticated optimization algorithms and next-best action models to identify the best times and channels for communicating – and the best offer to present at the perfect moment.

More accurate demand forecasts – even for new products. A better understanding of SKU and assortment, at the individual store level. And improved salesforce performance. Our consumer products solutions enable:

Manage and optimize your service operations by feeding information on problems and root causes into your sales, parts and resource forecasting systems to ensure that you have the right parts, call center agents and service technicians on hand when they are needed.

Collect, unite and access exactly the right data at the right time – no matter the size, source or format. Eliminate errors and inconsistencies. And use event stream processing to make important decisions in real time. With SAS, you can:

Get the right data every time. Extract, load and transform data at high speeds using batch processes, message queues and real-time processes. And match information within or across sources, standardizing formatting differences as you go.

Base decisions on real-time data. Capture and share data in real time by continuously analyzing it as it’s received (e.g., from social data streams). Evaluate real-time production and operational data to monitor process efficiency and uptime. And personalize offers based on website search criteria.

SAS gave us a data warehouse that could consolidate our information. It had the analytical strength for sophisticated modeling, and it had a good reporting system with graphics that can be viewed via web-based dashboards.