Prestigious award for Tram Sightseeing app

Västtrafik’s sightseeing app won gold in the Swedish PR competition Guldägget in Stockholm on Tuesday evening.

Tram Sightseeing, as it is known, was created in collaboration with Gothenburg-based advertising agency Forsman & Bodenfors. It is based on GPS technology and provides a guided tour ofGothenburg in either English or Swedish.

It was launched in June last year and after only two weeks it had around 10,000 downloads.

Forsman & Bodenfors, which had 27 Guldägget nominations in total, took home seven gold awards and six silver.