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What if you were attending dear Aunt Betsy’s funeral, and as you were mourning, the funeral director approached you with a chuckle, smile and a large handshake? What would you think? Insensitive much? Your email subscribers will think the same if you approach them with an inappropriate tone and style. Read more

One of the biggest question businesses ask when blogging today is how to balance personal and professional communication. As a business on the web, you are always speaking…even if you are not saying a word. As a result, it’s vitally important that you know HOW to speak to your audience, especially on your blog, which is often the face of your brand. Read more

Feeling underwhelmed by your current content marketing campaign? If your content marketing in 2013 was about as successful as selling hamburgers to vegans, you may feel like nothing works…but don’t give up just yet. Read more

Opportunity is in the air. Can you smell it? It’s not the turkey, stuffing or pumpkin pie we can’t wait to consume on Thanksgiving. It’s the smell of opportunity for businesses who strategically know how to leverage their email campaigns to produce the greatest returns during the holiday season.