WEBVTT THIS IS "CHRONICLE" ON WCVB CHANNEL 5. DAVID ORTIZ KNOWS IT DOES NOT MEAN A THING IF IT AND GOT THAT SWING. SPEAKING OF SWING, IT IS TOTALLY ABOUT TECHNOLOGY AT TITLEIST. THEY EVEN X-RAY THE BALLS TO MAKE SURE THEY ARE TO THE STANDARDS. AND, AMID CENTURY ICON RETURNS. TONIGHT, LOCALLY MADE ESSENTIALS FOR SUMMER. TOM CRUISE AND JOHNNY DEPP -- HERE'S LOOKING AT YOU. >> THEY RECOGNIZE QUALITY AND HERITAGE. >> ONE SET OF A GINGER LEMON HOMEBREW. PLUS, SERIOUS SUITES AND MY IN EACH -- EATS, ALL NEXT ON CHRONICLE. J.C.: SUMMER CANNOT COME SOON ENOUGH. TED IS COLLECTING SUPPLIES LOCATED ABOUT AN HOUR FROM BOSTON. WHEN BIG PAPI, DAV ORTIZ, HITS A HOME RUN, HE LOOKS TO THE HEAVENS. WHEN HE NEEDS TO BUMP UP HIS BATTING AVERAGE, HE LOOKS TO FALL RIVER. THAT IS WHERE THE CUSTOMER MAKE -- CUSTOM MAKE BATS FOR HEAVY HITTERS. THE TWO AXI THAT IS BATS IS A BUSY BUSINESS. >> I RECEIVE CALLS SOMETIMES AT 2:00 OR 3:00 IN THE MORNING. HE LOUIS, I AM IN A FUNK AND I NEED YOU TO HELP ME. THAT IS HOW WE TAKE CARE OF THE BIG-LEAGUE GUYS. MOST OF THE BATS ARE MAPLE, BUT ASH AND WORKS ARE OPTIONS. HE TURNS TO HIS COMPUTER AND A HIGH-SPEED LETHE. I TELL PEOPLE THAT BUYING A BAT IS LIKE BUYING A PAIR OF SHOES. WHEN YOU STEP INTO THE RIGHT PAIR OF SHOES, IT FEELS JUST RIGHT. IT HAS TO FEEL PERFECT. >> PLAYERS ARE KEEN ON PETITE THAT COMPANIES. >> WE MAKE BATS FOR PRETTY MUCH EVERYBODY. WHEN THEY USE THEM CONSISTENTLY, THEY OFTEN GIVE CREDIT TO THE BACK. -- BAT. >> IT IS SANDED TWICE , PAINTED, LASER ENGRAVED, AND PAINTED AGAIN. THEY PRODUCE ABOUT 75 BATS PER DAY HERE. THEY'RE LOOKING TO PRODUCE ONE OF THEM WILL GIVE A BETTER SWING AND NOT CRACK AS MUCH. J.C.: THEY MAKE BATS FOR ALL SORTS OF PLAYERS, INCLUDING LITTLE LEAGUE. DAVID ORTIZ IS ALSO PARTIAL TO BATS OUT OF LOUISIANA. TED NOW TAKES A RIDE TO TITLEIST. >> THIS IS WHERE WE MAKE OUR FLAGSHIP PRODUCT THE G OUT ACROSS THE AMERICAS. >> THAT IS BILL FREY, THE SENIOR VICE PRESIDENT IN CHARGE OF OPERATIONS AT TITLEIST. A JOB MOST DIEHARD GOLF HOL -- GOLFERS WOULD LOVE TO HAVE. BUT IT IS TIME-CONSUMING 18 STEP PROCESS TO MAKE THE BALLS. IT BEGINS WITH THESE RUBBER PELLETS. WE USE THE HIGHEST QUALITY MATERIALS FOR THE PRODUCTS WE MAKE. WE GO THROUGH A RUBBER MIX PROCESS THAT TURNS IT INTO A CORE. ONCE WE HAVE CORE, WE HAVE A HEATING OPERATION. THE MATERIAL IS MELTED OVER THE COURT. -- CORE. BALLS PLAY BY NOVICES AND PROS ALL AROUND THE WORLD. >> MAKING THE BALL IS A CHALLENGE. EVERY GOLF BALL HAS TO PERFORM EXACTLY THE SAME FROM BALL TO BALL. SO PLAYER KNOWS THAT THE BALL WILL PERFORM THE WAY THEY EXPECTED TO. >> EACH FALL IS A -- EACH BALL IS INSPECTED OVER AND OVER. ATTENTION TO DETAIL AND PRECISION ARE KEY. THE END OF TH PROCESS INVOLVES APPLYING THE TITLEIST SCRIPT AND THE FINAL LAYERS OF PAINT. IT IS A COMBINATION O TECHNICAL AND DESIGN TECHNOLOGY. IF YOU GET A BAD SLICE OR COOK ONE INTO THE WOODS LIKE I DO, I GUESS YOU CAN'T BLAME THE BALL? >> I THINK MOST PEOPLE KNOW THEY CAN TRUST TITLEIST. ESPECIALLY AFTER THEY COME THROUGH THE FACTORY AND SEE THE DILIGENCE. IT IS USUALLY OPERATOR ERROR IF THEY HIT A SHOT. J.C.: SO STOP YELLING AT THE BALL. IN 1932, AMEN MISSED CUT -- PUT WITH FRIEND, AND X-RAY TO BALL. A TORTILLA FACTORY IS RIGHT DOWN THE STREET FROM OUR STUDIO. WHEN MY DAUGHTER WAS TWO