Services Of
The NAACP

Our Mission, Vision, Goals and
Objectives

The mission of the National Association for the
Advancement of Colored People (NAACP) is to ensure the
political, educational, social, and economic equality of rights
of all persons and to eliminate race-based discrimination.

Vision

The vision of the National Association for the Advancement of
Colored People is to ensure a society in which all individuals
have equal rights without discrimination based on race.

Objectives

The following statement of objectives is found on the first
page of the NAACP Constitution – the principal objectives of
the Association shall be:

To ensure the political, educational,
social, and economic equality of all citizens

To achieve equality of rights and
eliminate race prejudice among the citizens of the United
States

To remove all barriers of racial
discrimination through democratic processes

To seek enactment and enforcement of
federal, state, and local laws securing civil rights

To inform the public of the adverse
effects of racial discrimination and to seek its
elimination

To educate persons as to their
constitutional rights and to take all lawful action to
secure the exercise thereof, and to take any other lawful
action in furtherance of these objectives, consistent with
the NAACP’s Articles of Incorporation and this
Constitution.

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We're Here To Serve YOU!

For more than a century the National Association for the
Advancement of Colored People has worked to ensure the
political, educational, social, and economic equality of
rights of all persons and to eliminate race-based
discrimination. Inspired by the force and commitment of The
Call of 1909, which denounced the growing oppression of
people of color and mobilized thousands to work to bring
this discrimination to an end, the NAACP seeks to establish
a strategic direction as it embarks on developing TheNewCall
for the 21st Century.

In the fall of 2011, the NAACP launched a process to develop
its strategic direction and plan, creating a powerful vision
for the future, and setting organizational goals that would
focus its work for the 21st Century

The six NAACP Game Changers below address the major areas of
inequality facing African Americans that are the focus of
the NAACP’s work.

Economic Sustainability

A chance to live the American Dream for all

Every person will have equal opportunity to achieve economic
success, sustainability, and financial security.

Education

A free, high-quality, public education for all

Every child will receive a free, high quality,
equitably-funded, public pre-K and K-12 education followed
by diverse opportunities for accessible, affordable
vocational or university education.

Health

Health equality for all Americans including a healthy life
and high-quality health care

Public Safety and Criminal Justice

Equitable dispensation of justice for all

Disproportionate incarceration, racially motivated policing
strategies, and racially biased, discriminatory, and
mandatory minimum sentencing will end. Incarceration will be
greatly reduced and communities will be safer. The death
penalty will be abolished at the state and federal level, as
well as in the military.

Voting Rights and Political Representation

Protect and enhance voting rights and fair representation

Every American will have free, open, equal, and protected
access to the vote and fair representation at all levels of
the political process. By protecting democracy,
enhancing equity, and increasing democratic participation
and civic engagement, African Americans will be
proportionally elected to political office.

Expanding Youth and Young Adult Engagement

The NAACP is expanding the presence of youth consciousness
in every aspect of the Association through significant
attention to expanding engagement with key age demographic
(1979 and after). Young adult engagement will be key in
policy research, development and advocacy on all
levels. Greater support is being made to enhance the
capacity of local units to recruit, engage, train and retain
young adults. Innovative approaches are being taken on young
adult membership and program engagement.

Making these game changers a reality will require the Board
of Directors’ leadership, broad outreach in venues such as
regional and state conferences, an effective program to
educate national, state, and local leaders about the plan
and participation of the units.

The program for units will contain clear messages regarding
strategies and plans and will provide training so that
members can adapt the aims of the plan to the needs of
their community and move it to action. Member feedback will
be brought into national level discussions in order to
identify the resources and support needed for members to be
successful in their local communities.

NAACP Staff will work closely with members, providing
training, support, and expertise on the Game Changers and
will periodically review work plans to ensure alignment with
local needs.