So what makes it so special? The company claims that its design,
durability, and specially trademarked anti-bacterial coating make
it worth the hefty price tag.

This is not the type of toothbrush you would throw away
either. Instead, the bristle head detaches from the
metal base so you can ditch it and replace it.

The brush comes with a free three-year service plan of new
bristle heads every six months (a service that is "naturally at
no charge," according to the
website). After that,
Forbes reports that the plans get a bit more
expensive: $400 for five years, $800
for seven years, or $1,600 for 11 years.

All for a toothbrush.

"The type of client we have in mind and are currently
selling to are those with an incredibly high net-worth,” Chief
Technology Officer Dr. Djorde Djokovicexplained to Gizmodo. “It’s for people
who can spend this amount of money on a product they deem
beautiful. And one that doesn’t exist on the market
elsewhere.”

And it turns out, some billionaires are surprisingly willing to
shell out $4,200 on a toothbrush. Djokovic told Gizmodo that at
least one Middle Eastern sultan gives them out as gifts. 2 Chains
also seemed to like it when he tested the Reinast Luxury
Toothbrush for his Expensivest series
with GQ.

And for those billionaires who don't prefer the taste of metal in
their mouths in the morning, Reinast also offers "bumpers" to
cover the brush end of the tool for that familiar plasticky feel
— because you
should always have the option of feeling like you're brushing
with a $10 toothbrush with your $4,200 toothbrush.