C64 Mini Launch at Arcade Hotel Amsterdam

C64 Mini Launch at Arcade Hotel Amsterdam

C64 Mini Launch at Arcade Hotel Amsterdam. Koch Media Benelux asked us to amplify the release of THEC64® Mini, a fully licensed reimagining of the 80’s bestselling home computer. To maximize mainstream media attention for the release of this awesome device, we teamed up with Arcade Hotel and opened a nostalgic eighties floor in order to create a physical PR angle.

We hosted a press opening for tier 1 media and announced the stunt through a press release, after which the floor was open for guests for a month. Journalists at the opening experienced a genuine trip down memory lane, with rooms filled with Madonna posters, Star Wars action figures, retro gadgets and Thundercats blankets. “The setting is bizarre… All this shit is simply awesome.” – JJ, Gamekings