1) Cost Effective

Today, many popular email automation services offer their basic plans for free. That way, you can get started with literally zero cost.

When your email campaign takes off, you can upgrade to a paid plan for unlimited sending and several other benefits. These include: access to a variety of testing tools, predicted demographics, email delivery by time zone, and expert support.

Your email blasts have zero postage fees, print costs, and advertising rates. According to the Direct Marketing Association, email marketing has an ROI of 2,500%, outperforming all other forms of B2B and B2C digital marketing.

2) Laser Targeted

The more targeted a marketing campaign is, the better its response rate. Part of the cost-effectiveness behind email marketing lies in how targeted it can be.

With email marketing, you are not throwing advertisements at random, hoping to reach some interested party. Instead, you have full control over who sees what email and when.

You can segment your mailing list based on demographic data, time zone, lead status and various other metrics, reaching only the most qualified and interested individuals. That way, you ensure that your customers get emails that are specifically tailored to their needs. This leads to higher conversion rates with less effort!

With conventional direct marketing methods, you had to pay extra for every single new customer, but with email marketing, the costs are the same whether you reach a hundred or a hundred thousand potential leads. That way, as your operations grow and you get more customers, the costs remain the same.

Email blasts are easy to design and implement.

An email marketing expert can develop and launch a new marketing communications piece almost instantly. Through the use of smart templates, you can have your next email blast in an hour or two from ordering. Then, it’s just a matter of approving the content and pushing “send”.

Moreover, email blasts have ZERO impact on the environment. While print postal mail campaigns created tons of trash, emails are clean and eco-friendly.

4) Sharability and Social Media Synergy

Email blasts are both highly targetable, but also readily sharable. Your customers can push “forward” and send your blasts to their friends. Additionally, emails are a direct way to reach your customers if you have an urgent announcement or any other time-sensitive info.

By making your blasts irresistible; your subscribers will do your work for you, sending them to more people. This has the potential to boost the reach of your campaigns. Happy subscribers can act as your unofficial brand advocates.

Email campaigns also work synergistically with other marketing methods, most notable social media. You can feature your social media links in your emails, and you can also get your customers to “like” your social media pages through your emails.

5) Brand Awareness

Each email blast is an effort to expand your branding. Each opened email exposes your customers to your brand and your offerings.

By working together with your branding team or your digital marketing partner, you can ensure that your emails offer targeted content that builds value and boosts brand awareness.

With the right email blasts, your brand will be etched in the minds of your customers and they will be more likely to pick your offerings over competing products when the time comes.

6) Metrics and Analytics

Perhaps one of the most amazing benefits of email blast marketing is the power and control they give you over your campaigns.

All marketing campaigns rely on strong analytics to measure success, but many channels offer only limited and inaccurate data. On the other hand, email marketing yields comprehensive and 100% accurate metrics. These include delivery rates, open rates, click-to-deliver rates, subscriber retention rates, demographic details, time zone details and more.

All those metrics can be used to segment your customer database and target their needs and interests more efficiently. Metrics allow you to identify what your customers like and what bores them, so you can create targeted marketing campaigns. By targeting your campaigns more efficiently, you boost sales conversions and brand awareness!

Moreover, you can use metrics to track sales and overall user engagement. By keeping track of how many people opened an email or clicked a link, you will know what works and what doesn’t. Metrics even allows you to measure which emails cause the most unsubscriptions, so you can stop bleeding out customers.

7) Personalization

Most digital advertising is faceless, but email blast campaigns can be personalized. By talking to your customers directly, you can increase engagement and boost sales.

Personalization starts by using the name your customers provided when signing up to address them. You can further personalize emails by using sales history and interests, all of which are trackable via the aforementioned metrics.

Personalized emails are proven to have higher conversion rates, and the cost to personalize a blast campaign is near to zero.

Supercharging Your Email Blast Campaigns

With so many marketing options available today, you may be tempted to forego email marketing. But that’s a mistake since no other marketing method yields such an impressive ROI.

Email marketing is measurable, cost-effective, targetable, and very efficient. Contact us at Digital Savvy to find out how you can harness the power of email marketing to increase your brand awareness and supercharge sales!