Reporter: “Circulation is down, I could get laid off any day and the public hates us, thanks for asking. Do you have a point? I’m really busy.”

PR Pro: “I feel you, dude, no worries. I just wanted to engage in some conversation and be authentic. Pretty cool, right?”

Reporter: “Pretty annoying, actually. I gotta go…”

PR Pro: “Okay, but if you have some time, like whenever, you gotta check out my client’s new product. It’s very Web 2.0.”

Reporter: “What’s it called?”

PR Pro: “Nothing yet, we’re going to let the users name it. We’ve set up a Wiki though.”

Reporter: “Well, what does the product do?”

PR Pro: “Whatever you want it to do. It’s completely user-generated.”

Reporter: “Okayyy…so how do I find out more about it if you can’t tell me?”

PR Pro: “I really should let you find the information organically. But if you want, you can subscribe to our del.icio.us page, and if you have questions, just start your own blog, post your questions, then tag them on del.icio.us with our special tags and we will find them via our xml feed. Then it’s just a matter of you subscribing to our feed via RSS and voila, you’re golden!”

Reporter: “I have another idea. How about you put together a few paragraphs about the product, include some features and specs, and provide a link to a web site where I can get more details.”

PR Pro: “That sounds awesome! What do you call that?”

Reporter: “A ‘press release.’ You create it with something called a ‘word processing’ program.”

8 Responses to Introducing the Social Media Pitch

Ok, I’m a total believer in the value and importance of social media. But as we’re all still learning how to do it right, we’ll make plenty of mistakes along the way. Gary Goldhammer shows us how not to social

I wish more journalists and PR people took time to write up phony transcripts of phone pitches. This one, unfortunately, probably happens in some variation far too often. In tech PR, this gem from Gary Goldhammer is the current equivalent of the old …

I wish more journalists and PR people took time to write up phony transcripts of phone pitches. This one, unfortunately, probably happens in some variation far too often. In tech PR, this gem from Gary Goldhammer is the current equivalent of the old …

I wish more journalists and PR people took time to write up phony transcripts of phone pitches. This one, unfortunately, probably happens in some variation far too often. In tech PR, this gem from Gary Goldhammer is the current equivalent of the old …