News app Inshorts ties up with content publishers, e-commerce players

The move is in a bid for Inshorts to position itself as a growing content distribution platformGaurav Laghate | ET Bureau | April 25, 2016, 17:27 IST

Image credit: ThinkstockOne of the highest rated news aggregator apps - Inshorts, has partnered with over 30 content publishers and five e-commerce players as it aims to position itself as a growing content distribution platform.

Azhar Iqubal, co-founder and CEO at Inshorts said, "As we scale in terms of content and user base, we are opening up the Inshorts platform for content publishers across the board to help them take advantage of our growth."

Meanwhile e-commerce partners, which have joined for branded content, include Zomato, Bookmyshow, Tripigator, CarDekho and BikeDekho.

Iqubal added, "Our monetisation roadmap is going to be based on combining brand centric content with the power of personalisation. In effect, we hope to solve the problem brands face in reaching the right customers. Brand partnerships like these are the first steps in that direction and the response from our users has also been very encouraging."

The company, which boasts of over 3 million downloads, aims to scale the user base beyond 10 million users and launch a slew of personalisation features wherein relevant content can be shared with users based on their content consumption behaviour, age, gender and location.

The company has already rolled out an intuitive personalised news feed for all the users which is serving them content selection powered by an AI technology based recommendation engine