8.24.16

Serge Seidlitz Brings Personality to T-Mobile

Our mobile devices connect us to the world. Through these LCD scenes we experience more than what we can see in the tangible world around us, connecting us to people across the globe, keeping us in touch with loved ones who are physically out of reach, and expanding our own education with information that would otherwise be inaccessible. We end up creating relationships with these pieces of metal and wire, but from the outside they’ll always look like bricks of aluminum and glass. We know that what they enable is so much more, and that story needs to be told. For T-Mobile’s latest campaign, the cellular giant teamed up with Serge Seidlitz to bring personality to these devices that are so personal.

To illustrate the relationship between users and devices, Serge created a series of “icons” that crystalize how we use our phones. In one, a girl uses the phone to show off her illustrated smile. In another, a music fan reveals her VIP wristband made possible through her tablet. In another, an amateur singer uses his phone as a microphone to jam out in his own space. Each of these moments was made possible through the world the user found in their phone, but for us to understand it we needed Serge’s visual translation. This is an artist’s job: to translate the inexplicable into the immediately understandable.