Monday, January 23 2012

The deal involves Realex Payments providing payment processing for Paddy Power across a variety of channels, currencies, regions and card types, as well as providing a card tokenisation solution.

Realex Payments will provide distinct accounts for each acquirer, channel and for each payment type - a total of 12 distinct channels of payment, each capable of processing in both Euro and Sterling.

Michael Nolan, Payments & Operational Development Manager from Paddy Power said; “A key requirement of ours was to ensure maximum customer acceptance to support a non-disruptive player experience. With Realex Payments as part of our card payment architecture we met this requirement via their RealResult service, providing issuer response codes for declined transactions through supported acquirers, allowing us to react to and appropriately address declines in real-time.”

Realex Payments process payments valued well in excess of £1Bn per annum on behalf of their gaming clients and recently added a number of key accounts to their gaming book, having announced deals with 188Bet and Betsafe.

Commenting on the deal, Andrew Yoakley, Head of Business Development, UK and Ireland for Realex Payments said; “Paddy Power process high volumes of transactions through multiple channels to numerous acquirers, so our solution needed to support a complex configuration in a transparent and easily manageable way. We also support the service on an ongoing basis by continually analysing the results on top BINs and in key localities, providing customised monthly trend reports, to support increased customer acceptance in all of their channels.”

In addition Realex Payments implemented a dynamic routing system which automatically routes transactions originating on cards issued in specific regions to the acquirer best suited to process them successfully. Once again this has helped Paddy Power to increase their acceptance rates.

About Realex Payments:

Realex Payments is a leading European payment service provider. With offices in London Paris and Dublin. The company enjoys an exceptional track record of growth. Founded in 2000 by award winning entrepreneur Colm Lyon, the company provides a broad range of payment services to small and large businesses as well as financial institutions. Realex Payments process billions of pounds per annum for merchants domestically and internationally, across a wide range of industries including airlines, mobile carriers, utilities, insurance companies and gaming companies. Clients include Virgin Atlantic, Vodafone, The AA, AXA Insurance, Aer Lingus, 32Red and Party Poker. For more information, contact Tracy Glynn, Head of Marketing, Realex Payments. Tel: +44 (0)20 3178 5370 www.twitter.com/realex_tracy

About Paddy Power:

Formed back in 1988 Paddy Power rapidly became a shining light in the Irish and UK betting industry. Innovation has been the key to the success for the company who from day one sought to be different from the chasing pack. The vision was simple, position betting as entertainment; make betting with Paddy Power a fun experience that meant a lot more than simply winning or losing money. This dogged refusal to conform and obsession with delivering an unparalleled customer experience ensures that Paddy Power holds a specials place in the minds of punters.