Film:I almost threw this idea out because it seemed – scribbled there in my notebook – too simple to fill thirty seconds. Big lesson learned: 'Boy eats soup; boy gives self concussion' is pretty much all you need (watch the spot, you'll understand). Of all the directors we bid, Mark Story was the only one who understood the idea's inherent simplicity and didn't want to change it into a major motion picture. Mark shot the whole thing in just one morning. Great account people were also instrumental in keeping the wolves at bay and making it all happen. Many awards were won. I was particularly tickled to see the campaign in Communication Arts next to some Nike work. Lots of Nike work gets into CA. Campbell's Soup not so often. Soup & Jambcw cd