TheAutoMoto.com Corporation looks to put a new fuel-efficient vehicle
in the hands of persons with a low or medium income, that like to look
good and help the planet at the same time. The unique features of
The AutoMoto make this product different in front the competitors. The
rebrand and new design looks to create awareness between the target
audience, apposition in the market and elevate sales.

re-designing the logo:
The AutoMoto re-design logo is the first step of re-launching
the brand to market. The brand is relatively new, but the
actual logo has some problems in matter of longevity,
versatility and memorability between the target audience.
Also, the logo does not follow establish typography, making
the logo confusing and easy to forget. This is what the new
logo design want to solve.

horizontal

vertical

This logo is has an abstract icon compass. Using the A as part of the arrow that point north. The M acts
as the circle and the south arrow. The icon needs to be simple and easy to recognize. This will make easy
the association of the logo with the brand and the product. The logo can work vertical or horizontal making
it versatile and flexible.

market sector:
The target audience are women and men between the 16 to
45 years old, worried by the global warming, with a low or
medium income that like to look good, people living in cities
with large traffic jams and people with disability that can not
ride a regular motorcycle. The motorcycle industry is offering
three-wheel motorcycle as an option for disabilities people
that desire drive a one again.

letâ&#x20AC;&#x2122;s know them:

elizabeth lamport
Elizabeth Lamport, is a 16
years old girl. She is a grade A
student. She is very responsible
and part of Eco-Friends school
club. She love social media. Elizabeth
love to hang out with her friends. She
wants to buy her first vehicle, She loves
nature, this is the reason he wants to buy
a hybrid or an electric car, but they are
too expensive for her. She is open to an
alternative vehicle that fit her budget.

henry jones
Henry is a 45 years old man
that loves his family. The park
for him is the best place to spend
and have good quality time with his
family. He is very social person. He has
different working hours and days off. His
work is 15 miles a way from his house.
He defines his self a free spirit, and he
love to drive, claiming that is relaxing. He
always wants to buy a motorcycle, but
his wife is afraid that something happen
to him if buy one, because he has an
accident 20 years ago and his still have
problems in the right leg.