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During a forum back in 2010, then president of Citi Personal Banking and Wealth Management said that America would never have experienced the 2008 financial crisis if it was the Lehman Sisters and not the Lehman Brothers.

That being said, the financial services industry is still undoubtedly a man’s world. Based on a report by the Bureau of Labor Statistics, only 31% of financial advisors in the US are women, which means almost 8 out of 10 financial brokers and consultants are men. This is contraindicative to the recent findings of a research done by Pershing, a financial consultancy firm under the BNY Mellon group, which revealed a projected rise in demand for women financial advisors.

From the standpoint of financial advisor recruiters, this is a simple economic situation – high demand and low supply equals a lot of opportunities. If you’re a woman in the financial industry, this is a great time to look for better jobs and greener pastures. In doing so, it pays to know what your main advantages are over your male counterparts. This would allow you to strongly position yourself during job interviews.

So, what exactly are your key advantages as a female financial advisor?

Women Understands Women

Women-owned businesses account to trillions of dollars per year. According to the same report from Pershings, female investors are more likely to hire financial consultants than their male counterparts – 46% versus 36%. The study also shows that female clients are more likely to develop a long-term and loyal relationship with a consulting firm. Not coincidentally, most of these women entrepreneurs prefer to hire female advisors. Why do you think is that? For one, it is a consensus in the industry that women clients require more intensive consulting and they take more time than female clients. This is because female investors are more detail-oriented.

Also, the number of wealthy women who are not necessarily investors or entrepreneurs is rising. These are those who just got divorced, was recently widowed, etc. They have real money and they need help in managing their finances. According to financial services recruiters, this new breed of rich women are more comfortable working with female consultants because they are more patient, are typically good listeners and wouldn’t mind hearing about the personal stories of their clients.

Women Generate Clients in More Varied Ways than Men

According to the 2012 Fidelity Broker and Advisor Sentiment survey, 71% of female wealth managers attend industry gatherings and in-person seminars. This is significantly higher compared to the 36% of men who attend such networking events. The report says nothing conclusive about this information but it’s easy to draw an educated hypothesis – women develop more connections and therefore, more opportunities to acquire new clients. Also, women are more open to clients who are looking beyond the traditional investment platforms.

Experts also observe that female financial advisors are craftier in promoting their expertise. Carol Pepper, the woman behind the New York-based investment firm Pepper International wrote a book to promote her services. Chapin Hill Advisors president Kathy Boyle often gives speeches to create thought leadership for the firm. She also use blogging as a tool to reach potential clients.

Women have made and are continuously making their mark in the financial services arena and though they are still outnumbered, it wouldn’t be surprising if they equal or surpass the number of financial advisors in the future.

On a day when you hear about the worlds largest bank CITI Group losing $5 Billion and cutting 4,000 jobs world wide, you might expect markets to be down severely. You might also have expected the FTSE to stumble on the news that RBS is preparing a rights issue to shore up its balance sheet. However, apart from some early nervousness on Friday, the UKs benchmark index managed to close the week up 3.2%. The CAC & DAX both managed 4.3%.

The worse is behind us argument continued to gather pace as evidenced by RBS share price actually rising on the day of the rights issue announcement. Investors had been speculating for months that RBS would be taking this step and in some ways the eventual announcement relieved some of the pressure on the UK banking sector. More than anything markets hate indecision and traders seem buoyed by the hope of an eventual end point to the liquidity crisis.

A significant catalyst last week was some positive earnings announcements from some heavy hitting US companies; Intel, Coca Cola, Honeywell, Caterpillar, Google and IBM all surprised to the upside. According to Bloomberg, profits have slumped 26% on average from the companies releasing results so far with the financial sector being the worst hit. However, this was largely expected to be the case, and share prices have adjusted to price in consensus estimates. One important question is whether US companies have truly under promised and over delivered, or if investors are just fearful of missing out on a rally.

On the currency markets, the Pound and Dollar made up lost ground lost after figures showed Eurozone inflation hitting a 16-year high. Chinese CPI was also red hot with staples such as soyabeans and rice continuing to rise. The price of rice has doubled since August 2007 while sugar and wheat have retreated from recent highs. The king of commodities, oil, continues to make record highs and until this market significantly retreats, inflation projections will remain high. This will put further pressure on central banks such as The Bank Of England, which has to balance fighting inflation with easing the liquidity crisis in the credit markets.

Inter bank lending rates have remained stubbornly high since the summer, with the actual cost of lending being a quarter point higher than the official LIBOR rate. The fact that The Bank Of Englands recent loan action was over subscribed by three times the amount tells its own story. With little movement on LIBOR or mortgage fees so far, the next move could put further pressure on the Bank of England to cut rates.

Traders foresees that while the worst may or may not be behind us, what is probable is that it won’t be plain sailing from here in either direction. There may still be some pull backs along the way even if March turns out to be the low point of this credit crunch for the FTSE. A one touch with the trigger set to 5900 could return 50% over the next 17 days.