posted August 01, 200916:21
Play LA Inc. (PLLAF-OTC.BB) is a publicly- traded online media company, content publisher, and an internet advertiser with solutions for online gaming operators. Play LA is the only company in the world that provides advertising solutions for some of the world’s largest and most successful internet casino, poker and sports betting companies. Play LA is positioned to become one of the fastest growing media advertiser and publisher for online gaming operators worldwide.

Play LA’s strategy will focus primarily on the United Kingdom (“UK”) and Western European based online gaming content websites to create a comprehensive, customized, and responsive advertising network to service the advertising and promotional needs of online gaming operations.

The Company's strategy is to establish and grow eight core websites with the mission to be the premier network advertising and promotional solution company for the online gaming sector. To do so, Company management is committed to: (1) establish a portfolio of advertising and digital content delivery assets focused on serving the growing online gaming and entertainment markets; (2) design and offer tailored advertising programs customized for the unique requirements of gaming and entertainment companies in the UK and Western Europe; and (3) centralize administrative, development and content creation efforts by outsourcing services to specialized third parties.

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Published on June 29, 2009

Goldman Sachs Tells Investors Online Gambling Coming to US

Investors were advised by Goldman Sachs to expect regulated online gambling in the US, as soon as legislators can tend to it. Investment firm Goldman Sachs told its clients to expect regulated, legal online gambling in the US sooner rather than later. The company wrote a note saying the implications of the potential revenue windfall will cause the passage of regulation, being more than lawmakers can afford to turn away.

The report noted that, by using statistics from PartyGaming, the firm can estimate that the existing poker market alone is capable of generating over $1.5 billion. Goldman Sachs says the total possible stake for the US, by maximizing gaming and revenue created, may be as high as $12 billion or more annually.

As others have noted, the analysts advised that the federal process may still take some time, a thought vindicated by this week's postponement of Barney Frank's bill to regulate online gambling, which was pushed back to a September committee hearing. Supporters, including the Poker Players Association, had expected the review to begin as soon as next week.

OCA gaming analyst Sherman Bradley noted that the revenue potential has been clear for years.

"PricewaterhouseCoopers found last winter that the Internet gambling ban is costing the US as much as $52 billion over the next three years in lost revenue," says Bradley. "Every day that passes is money that will never be recovered."

And Bradley notes that the figures keep rising, as underground play at online casinos continues to increase despite the UIGEA ban.

"The Pricewaterhouse study resulted in revenue estimates almost a quarter higher than those found in a study by them eighteen months earlier, because of the rising popularity of Internet gaming," the analyst notes.
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