Hussein Nasser Lootah, the assistant director general for environment and public health affairs at the Dubai Municipality, formally launched this year's campaign at Creek Park.

The municipality said in a press release that “Clean Up the World” was a community-based event uniting diverse and scattered communities in a single massive clean-up of their surroundings with the key message being: "Reduce, Reuse and Recycle."

The clean-up concept, which began eleven years ago as an experiment in one country, Australia, is today one of the largest community participation events on the globe.

Dubai Municipality is organizing the campaign for the ninth consecutive year – Albawaba.com