January 30, 2010: Carla Overbeck, the former captain for the U.S. Women's Soccer Team, has signed a deal to become the first spokesperson for Instaflex, a joint-pain supplement. Financial terms were not revealed.

Instaflex said the deal was for six months, with an option to renew. Marketing efforts will initially focus on Internet activation.

Overbeck, who currently is an assistant coach with Duke University's women's soccer team, was a member of the team that won the FIFA Women's World Cup title in 1991 and 1999, a gold medal at the Summer Olympics in 1996 and a silver medal at the 2000 Summer Games. She was inducted into the National Soccer Hall of Fame in 2006, an honor that also took into account her four consecutive NCAA national championships while with the University of North Carolina-Chapel Hill Tar Heels.

“I’m delighted to endorse Instaflex,” said Overbeck, who overcame knee surgery and Graves' disease to earn 168 caps with the National Soccer Team. “My knees took quite a beating after so many years of high-level soccer. Now I get relief, be active – and keep up with my two kids — without discomfort.”

According to Brandon Adcock, co-owner of Direct Digital LLC, which markets the product, “We are thrilled to have Carla as our spokesperson. Her proven success on and off the field lends credibility to Instaflex’s benefits, a message that will resonate with consumers who want to be active with reduced joint pain.” ﻿

Reader Comments (3)

Congradulations to Ms. Carla Overbeck and her six month deal with Instaflex. This is certainly a milestone in sports medicine history. And who better than Ms. Overbeck a representative of North Carolina Sports and Sports Medicine at the University of North Carolina in Chapel Hill as an Alumni and current Duke University Soccer Assistant to be a pioneer in this break through. Her HALL OF FAME status as an player and academic knowledge as a teacher has made her a global player in the field of Global Health and Medicine. So far much of Doctors supporting her are out of southeast asia, mainly India. However there are others whom were not listed whom represent many medical universities. Instaflex is specifically concentrated in "JOINT" kinectics and audible movements. Areas include the LUMBAR DISC or back, neck, feet, and ankles. This should play well in Duke University's new SCHOOL OF NURSING'S PHYSICAL THERAPY DEPARTMENT which also serves many of are nations ARMED FORCES VETERANS from the VETERANS MEDICAL CENTER across the street in DURHAM, NORTH CAROLINA. And just in time for accessment of AFGANISTAN VETERANS to take advantage of this new medical benefit provided by DUKE UNIVERSITY and the VETERANS MEDICAL CENTER. Another synergy is the part GNC nutrition outlets play by providing non-prescription medicines for this joint pain management. And GNC has a joint venture with RITE AID PHARMACIES which will make it easier to transition into prescription medicine provided by doctors.

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