Episode 232: Real life isn’t always going to be perfect, with Leanne Pressly.

Leanne started her marketing agency called Stitchcraft Marketing over 5 years ago — and she did that to meet the every changing needs of the yarn and craft industries. Leanne and her team work with manufacturers within the fiber arts industry across the country to increase website traffic, build their brand and platform, and ultimately…to increase sales.

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What do you do in the first 60 minutes of your day?

Leanne begins her day by doing a workout and working on her physical therapy due to a recent hip surgery — you only have one body. ONWARD!

Favorite quote or lesson?

“Real life isn’t always going to be perfect or go our way, but recurring acknowledgement of what is working in our lives can help us not only to survive but to surmount our difficulties.” — Sarah Ban Breathnach

How do you define success?

Success is more than dollar signs — it’s the connections you have with other people.

What strategy do you use to combat fear?

Leanne believes in learning everything you can about fear — and Leanne tells the reasons why here.

What makes as “A player” an “A player”?

An “A player” is someone who can see what is coming next, they’re resilient, has initiative, and is passionate.

Final Round – “Breaking Down the Recipe for Success”

How can we become better mentors?

Find the teachable moment

Use the “sandwich” technique

How can we build an audience?

Try to build on the one thing you know very well

Be in all the places where your niche knowledge is valued

How can business owners reach that elusive next level?

Carve out the time for you to grow as a business owner

Surround yourself with those who know more than you in the areas you feel deficient