Self-Service Retargeting from Bizo

Marketers can start their own retargeting campaign with a new solution from business audience marketing provider Bizo.

This new self-service tool is currently in public beta, and enables marketers to launch a retargeting campaign for as little as $5 per day. The solution helps marketers recapture leads and increase conversions by targeting consumers that didn’t convert on their first visit to the marketer’s website.

Retargeting can make a business’ other marketing programs more efficient because it brings lost prospects back to a website in order for marketers to gain leads, increase conversions, obtain less wasted spend and therefore a better ROI.

The self-service retargeting tool is an intergrated part of the Bizo Self-Service platform, which also includes the company’s Audience Analytics, Social Marketing and Campaign Performance Reporting solutions.