Moving from Energy Efficiency to Carbon Footprint

I have been in the energy efficiency and renewable energy business for almost 30 years, and I am seeing more rapid change now in this industry than ever before. More and more people understand that energy prices are being, and will be, affected by global climate change, and by the long-term availability of fossil fuels, and they are responding by buying more energy-efficient homes, cars, and appliances. And another growing group of people—although they are not necessarily motivated by rising energy prices or by the hope of saving money—want to reduce their environmental impact and are looking to efficiency to do this. Since energy efficiency has evolved over that same 30 years, we now have a product to offer—home performance—that lets people be more comfortable, live in healthier, more durable homes, and help save the planet. Now if we could just install it on the roof where people could see it, like photovoltaic (PV) cells, or make it look trendy and special, like the Prius! A New Type of Customer More and more people are looking for information on doing well by the planet, and there are more and more organizations looking to tell ...