Marketing, Simplified

Marketing in the 21st century can be really confusing. With so many channels and trends, it's easy to lose sight of your strategy. This is a blog about solving marketing problems by going back to the basics.

Some tasks look easy until you try them. Pulling off the right amount of tinfoil to cover your leftovers? Sounds easy, but I invariably undershoot this. Every single time. If I had a nickel for every piece of pizza that went bad because I botched this stupid task, I’d probably have, you know, a respectable number of nickels.

Relying on outside presenters to create content for your webinar series is a smart decision – especially for organizations who realize their internal capacity to develop new presentations and topics is capped. Bringing in presenters who do not directly compete with your business, but who are closely associated enough to deliver value to your audience, is a creative solution that benefits your organization and the presenter’s.

One misstep that many businesses make during their rebranding efforts is waiting until the official unveiling of their brand to loop their employees in. While this is often done as a way to ensure that employees only see the final product, it actually puts the organization at a disadvantage once the brand is rolled out to the public.

Animoto, a video editing service, released a report on how video marketing has been faring recently on social media sites. According to the report, 64% of consumers said they made a purchase after watching a marketing video on Facebook.

Over the past couple years, there’s been plenty of talk about sales enablement services. If you’ve heard of sales enablement, you may have also heard people say that businesses should now be expecting it and their marketing teams should be delivering it.

Maintaining a successful blog is not easy. While they may seem like a simple way to drive visitors to your website, there's a lot more that goes into running a successful blog then it may appear on the surface.

If your business has its own website, you’ve most certainly received emails or contact form submissions from “SEO experts” promising to “boost your SEO fast,” “get you to the first spot on Google in four weeks,” or “triple your web leads this quarter.”

Our last blog post spent some time wading through the results of a Clutch survey detailing how 350 small business owners are using digital marketing tactics to grow their business. Specifically, the survey focused on where these small businesses currently allot their digital marketing funds, and where they anticipate increasing their investments in 2017.