PLANNED PARENTHOOD

National PrEP Campaign // Art Direction, Casting, Photography

Provided art direction support, casting, and photography for a national campaign advocating for the use of HIV transmission prevention medication PrEP. Utilizing real people cast from the queer communities of the Mid-Atlantic region, talent were queer, non-binary, and trans identifying. Custom sets were designed to create images that felt authentic and playful. English and Spanish commercials, radio ads, and still images were delivered, with images to be used for billboards, bus stops, and widespread digital and print use across Planned Parenthood affiliates nationwide.