Google Warns Deceptive Mobile Redirects Result in Manual Actions

Google is getting more aggressive in its fight against deceptive mobile-only redirects. In most cases mobile-only redirects are perfectly fine, as long as they help people access the content they requested in a mobile-friendly format. Mobile-only redirects become a problem when they direct smartphone traffic to unwanted content — such as a page or website they didn’t intend to visit. Not only is that activity frowned upon, it goes against Google’s webmaster guidelines and can result in a manual action penalty if the search giant finds out. Google is giving Webmasters yet another warning because now it has become known that deceptive redirects sometimes occur without the Webmaster even knowing about it. How can this happen? Google gives two possible explanations: Advertising: A script installed to display ads might end up redirecting mobile users to a different site, unbekn...