The party to be held at the swanky Coco Deville lounge in Miami's Gansevoort Hotel, promises "Athletes, Models, and Musicians" as well as "affluent leaders" and "savvy trendsetters."

Partners — who can buy sponsorships for a minimum of $10,000— will be able to "increase brand awareness" through photo ops with LeBron and Friends, contribute to swag bags for the A-List guests, and get VIP treatment for "key stakeholders."