Message development, social media strategies, and speaker/media training for individuals and groups, so you don't get caught unprepared, speechless or without a message. I'm Washington, DC-based communications consultant Denise Graveline. Want to pick my brain or get a sense of how I work? Do it here.

Wednesday, October 21, 2009

Online video continues as the strongest trend in social media, by sheer number of participants alone, so there's plenty to catch up on. Here are the latest data, tips and tricks to know in online video:

YouTube continues to dominate online video, in terms of monthly total streams (6.69 billion in September 2009 alone) and unique viewers (106 million in the same month), according to Nielsen. Don't skip YouTube if you want to maximize your reach. Facebook, which lags well behind in streams, actually comes in third when you count unique viewers, behind Yahoo! and YouTube.

Wish your Flip camcorder had wide-angle capabilities? You could order another pocket-sized camcorder like the Kodak Zi8with widescreen built in, or you can use this set of tips from the Advancing the Story blog about hacking your Flip with a wide-angle lens adapter kit. (Advancing the Story's a great source for the intersection of broadcast journalism and online video.)

Flip cameras have gone through recent upgrades, and it's worth paying attention to the fine print with the new and old models so you can take advantage of improved features--or reduced prices. The new Flip MinoHD Camcorder 2nd Generation has a whopping 8GB of memory and can record 120 minutes without a charge. Important upgrades include audio, with a built-in wide-range, omni-directional microphone and a built-in speaker with software volume control; and a widescreen TV output with HDMITM. The Flip Minos include a built-in rechargeable battery (you just plug it into your computer's USB port). But if you don't want to risk an uncharged camera, the Flip Ultra 2nd Generation uses two AA batteries and gets similar long-recording times (but not the audio upgrades).