Kezzler featured in Packaging World Magazine

Unique IDs on every pack?

Unique identification codes have grown increasingly omnipresent because they represent our best hope in the fight against counterfeiting of pharmaceutical products. But now there’s talk of putting a unique identifier on every packaged product found on a store shelf—from toothbrush to shampoo to tomato paste to dairy product to coffee. The goal? To make every product that a consumer encounters digitally unique and interactive..