The lawyers are coming for Sony, after it lost 101 million customers' information. (Source: David Pear)

Sony has thus far refused to clarify whether users' credit cards were stolen. Its statements suggest that as many as 10 million customers MAY have had their credit cards stolen. (Source: China Post)

Sony waited two days before informing the FBI of the breach and a full week before informing customers. Many customers are also distraught about their passwords, real names, and email addresses being stolen -- a combo which could give cybercriminals access to users' private online accounts. (Source: Hard Forums)

After two high profile data losses, company has recruited the FBI and a private firm to crack down

Sony
Corp. (6758) has been rocked in
recent weeks by a pair of high profile system intrusions. One intrusion caused
the outage of the company's Qriocity streaming media and PlayStation Network
(PSN) services, along with the loss
of 77 million customer records. A second intrusion at Sony Online
Entertainment lost
24 million additional customer records.

In an effort to clean up its act, Sony has hired privately held security firm
Data Forte to track down the cyber criminals. Data Forte is the brainchild
of a former special agent with the U.S. Naval Criminal
Investigative Service.

The Japanese electronics giant has also retained cyber-security detectives from
Guidance Software Inc. (GUID) and consultants from
Robert Half International Inc.'s (RHI) subsidiary Protiviti to
assist in the investigation and cleanup.

There is a bit of irony there, in that Robert Half was itself the victim of
customer data loss just
weeks ago. Robert Half contracted email service solutions firm
Epsilon to manage its client email database. Like many Epsilon customers,
it was shocked to hear that Epsilon's entire database of emails from various
client companies had been stolen.

The three investigating firms are working closely with U.S.
Federal Bureau of Investigations (FBI) to examine possible identity
theft or credit card fraud attempts from the individuals who stole the
information.

II. What's the Status?

One of the frustrating things about the entire incident is that Sony has been
extremely unclear about whether users' credit cards were stolen. In all
of its statements it adopted ambiguous legal language-esque passages, which
while not saying the cards numbers were stolen, also did not rule out the
possibility.

Initially, Sony was also very quiet about the breach itself, waiting a full
week before informing customers of its discovery and why the networks were
down. When it did finally inform them, it did offer them a great deal of
information about the breach itself (though it offered precious little
clarification on some of the most important points, like credit card loss).

Sony, whose Japanese executives have publicly apologized to customers, has also
been silent about its ongoing investigation.

Other security firms, though, who aren't involved firsthand, but reportedly
have knowledge of the situation, are speaking out. In an interview with Reuters, David
Baker, vice president of services with electronic security firm IOActive,
states, "It's a significant operation."

He said that he believes that Visa and MasterCard have hired their own
investigators to probe the incident as well. If true, this may indicate a
greater likelihood that credit card information was indeed lost.

In the letter he says he will call on the U.S.
Attorney General, Eric Holder, to probe whether or not Sony should be held
criminally or civilly liable for losing its customers personal information, including,
potentially, financial records.

He writes:

I would appreciate a direct and public answer detailing what the
company will do in the future to protect its consumers against breaches of
their personal and financial information.

Reportedly one thing Sen. Blumenthal and others are upset about is the report
that Sony waited two days after finding out about the breach before contacting
the FBI.

III. Legal Troubles Ahead for Sony?

Despite its efforts to turn the corner with its internal security and track
down the perpetrators of the breach, legal troubles may be looming for Sony, as
Sen. Blumenthal's comments might suggest.

The company has retained the services of Baker &
McKenzie, a law firm. Reportedly the move was designed to retain
services to help prosecute cyber-criminals involved in the break in.

However, it may also be designed to beef up Sony's legal defense against customers.

A Toronto law firm on Tuesday announced a $1B CD
($1.05B USD) class-action suit against Sony for breach of privacy, naming
a 21-year-old PlayStation user from Mississauga, Ontario, as the lead
plaintiff. Lawyers for McPhadden Samac Tuovi LLP, say that the
suit's requested damages would allow Sony's customers to purchase fraud
prevention and credit monitoring service for two years.

It is likely that similar class action lawsuits will pop up in the U.S. and the
European Union.

Many Sony customers are upset not only about the possible loss of their credit
card information, but also the loss of their usernames and passwords.
While hashed, it's possible that sophisticated hackers could reverse the
hash, giving them access to potentially millions of users Facebook, Gmail,
Twitter, and other accounts, given that they also have the users emails and
real names (which were reportedly unhashed and unencrypted).

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I buy a TV. I buy a Blu-Ray Player. I rent or buy Blu-Rays. I watch Movies and TV shows on Blu-Ray. Any time I want to watch something, I just put it in and hit play.

To watch media that is streamed or on a server.

I need a device that can stream media. Cable and Satellite charge too much for movies. I want to stream Netflix so my TV has to be compatible or I need a PC. I need to have a PC in my living room or long cables or I use a laptop with long cables or hook it up when I use it. If I use a server I have to set that up. I have to keep up on updates. If I want to watch my movie someplace else I need to be sure I can stream or download there or I have to transfer my media to a portable storage device to take where I am going. I need to know what format it can play in where I am going or I may need to be able to play it on a screen everyone can see. So I have to verify that where I am going has a TV hooked up to or can be hooked up to a laptop or computer. Any time I want to watch I need an internet connection.

The list is long of things that are more difficult. Don't get me wrong though. I am a Netflix customer and I love to stream but I also get my favorite action flicks on Blu-Ray. Something tech people lose site of is how our "easy" and "normal" is not everyone's "easy" and "normal". Logging in, setting up, streaming, searching, etc... is not easy for everyone. Plus some people just don't like to take the time. My wife is a Network Engineer and very smart but she prefers throwing a disc in, sitting down, and enjoying a movie. She does not want to mess with anything else. The kids will have it all figured out though and be use to it. Digital media will not be the norm for 10 years. Having Blu-Ray discs at that point will be like having records now. You don't listen to them all the time but it is really cool when you do.

On a side note: I have watched the same movie back to back on Blu-Ray then streamed and blu-Ray is better (sound and picture). Sure the difference is small if you don't do side by side but it is there. So if you really love movies and have a decent setup, streaming just does not quite satisfy.