The online home lender will be an associate sponsor on Newman's car at RCR when it is not adorning the hood. Quicken Loans is also the title sponsor of Sprint Cup Series race at Michigan International Speedway, and an associate sponsor of Team Penske IndyCar drivers Helio Castroneves and Will Power.

Quicken Loans President Jay Farner praised Newman for carrying himself with integrity in tough situations. When told he was being let go from SHR, he won the Brickyard 400 a few weeks later.