A few months ago, Futura was at the center of a large scale collaboration that once again united the art world with alcoholic spirits. Walking in the footsteps of KRINK, KAWS and Andre, Futura’s involvement represented arguably his most visible work to date and truly defined the meaning of “getting up.” Catching up with the artist during his Los Angeles event, we spoke with Futura about his thoughts on the project, social media, creating value, and his insights into being a family man with 13thWitness and Tabatha.