About Us

We make each taco on our authentic charcoal grill with love and a smile

Pinche Taqueria was established in 1973 on a tiny street in Tijuana. Since then locals have made Pinche one of the busiest taquerias in all of Mexico. It’s a place where friends meet and unwind over authentic tacos and fresh horchatas or a cold cerveza. We now invite you to enjoy the same atmosphere in New York City.

Our kitchen and dining areas were trucked across the border of San Ysidro straight to Nolita and SoHo. At Pinche Taqueria we believe in using only the freshest products and ingredients from our organic produce, spices, meats, line-caught mahi-mahi and ocean caught shrimp; to the fresh salsas and sauces made from scratch in our kitchens.

There are no canned or frozen foods, nor microwaves at Pinche Taqueria. We make each taco on our authentic charcoal grill with love and a smile. Bienvenidos a Pinche Taqueria! We are happy to be here and hope you enjoy our little Taqueria.