Unity Technologies Celebrates Five Years of Continual
Leadership and Innovation in Making Cutting Edge Game
Technology

06/07/2010

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

SAN FRANCISCO, CA – June 7, 2010 –
Unity Technologies, provider of the Unity development platform for
highly interactive 3D on the web, iPhone, iPad, PC, Mac, Android,
Wii
TM, Xbox 360 and PlayStation
®3, today celebrated Unity’s fifth anniversary. Unity,
launched onstage at Apple's Worldwide Developer Conference (WWDC)
in 2005, is commemorating five years of steadfast leadership and
relentless innovation in enabling and empowering rich 3D games for
web, mobile, console and anywhere else where games and immersive
experiences are called for.

"We put very polished and productive tools ahead of bleeding
edge engine technology, created a very simple, clean and
approachable licensing model for the masses and made an early bet
on web and mobile before it was clear they would be gaming
devices," said David Helgason, CEO of Unity Technologies. "In just
five years since its introduction, Unity has gone from bedroom
geekery to truly mainstream. We thrive on innovating and heavily
reinvest in development to keep moving and growing at a radical
pace so we can continue to raise the bar for innovation and
continue to amaze our customers."

In early 2003 and long before the introduction of Facebook and
the iPhone, co-founders David Helgason (CEO), Nicholas Francis
(Chief Creative Officer) and Joachim Ante (Chief Technology
Officer) had the vision of democratizing game development and
enabling everyone to create rich interactive 3D which would disrupt
the game engine market. They took the very complex and expensive
technology required for modern, cross-platform video game
development and built a powerful, intuitive suite of tools with
smooth and efficient workflows around it. The result: Unity - a
breakthrough development platform for creating high quality 3D
interactive content including video games, training simulations and
medical and architectural visualizations. Apple invited Unity
Technologies to launch Unity onstage at WWDC in June 2005.

Today Unity is the #1 game engine on the market and in
education, by far the leading game technology on the iPhone and
iPad and the fastest growing game development platform in terms of
developer mindshare. Unity powers web games for global brand names
like Axe, Cadbury Crunchie, Cartoon Network, Cheerios, Coca-Cola,
DC Comics/Warner Bros., Disney, Gorillaz, Iron Man, LEGO
®, Looney Tunes/Warner Bros., Marvel Super Hero Squad, Pepsi
and Tiger Woods. Unity also powers mobile hit games like
Ravensword: The Fallen King, Samurai: Way of the Warrior,
Skee-Ball, Star Wars Trench Run and Zombieville USA and training
apps like Launcher Dogs for the US Military.

At the same time, tens of thousands of developers are leveraging
Unity's innovations to create innovations of their own — new
unique control interfaces, real-time sports broadcasting, new ways
of interacting with social networks, new ways to advertise
products, augmented reality games, integrated devices and many
more. Two recent examples include a game made for General Mills
that uses a cereal box as a game controller via a webcam; another
turns the iPhone into a game controller for a web game connected
over Wi-Fi. To see where developers are taking Unity, go to:
http://unity3d.com/gallery/game-list/.

"The team at Unity has been great to work with - they have a
very similar philosophy to Google around empowering developers,"
said Mark DeLoura, Developer Advocate, Games, Google. "Unity
recognizes that the wider the reach of their platform, the more
valuable the technology is to game developers. It's valuable for
independent developers who are trying to reach the largest audience
possible with a tight budget, and it's valuable for large studios
who are trying to keep down development costs so they can outshine
their competition and produce the best big-budget blockbuster that
they can."

"I continue to believe that 3D content will be the next big
event on the web. Unity is perfectly placed to make that a fast and
easy experience for developers that will ultimately delight
customers with a much higher fidelity experience,” said David
Gardner, London Venture Partners GP and one of Electronic Arts'
first employees. “The team at Unity has delivered a great
platform which has now reached critical mass with the development
community. It is battle tested with major brands successfully
launching content via the internet. With new devices such as the
iPad making it so easy to have a great visual experience, the
demand for 3D content will skyrocket.”

Key Facts

Unity Technologies is one of the fastest growing software
companies

Unity and its users continue to be recognized for excellence
with major awards and accolades

Unity Technologies is privately held with 50 percent of
revenues outside of the US; 1/3 of revenue is non-gaming
related

Unity Technologies investors include Sequoia Capital (the
well-known VC behind technology brands such as Apple, Electronic
Arts, Google and NVIDIA), David Gardner (one of Electronic Arts'
first employees) and Diane Greene (VMware Co-Founder and Former
CEO)

Unity Technologies' business model of Unity being free to a
large proportion of developers and affordable for the rest has
revolutionized the games business

Unity is the de facto standard for delivering high quality 3D
content on the web with the free Unity Web Player that offers an
effortless install process to run Unity content inside all major
browsers and operating systems

Sequoia Capital led a $5.5 million series A investment round
with David Gardner and Diane Greene
[http://unity3d.com/company/news/sequoia-capital-press.html]

Unity Technologies was named one of the top five game companies
of the year by Gamasutra

Unity Technologies was credited with starting a "tech
revolution" by Develop Magazine

2008:

Unity Technologies tripled in size

Unity iPhone launched

Unity Technologies became an authorized middleware provider for
the Wii

Unity Technologies was named a Front Line Award Finalist by
Game Developer

Cartoon Network introduced FusionFall
[http://fusionfall.cartoonnetwork.com/] which has been played by
more than 8 million people

2007:

Unity 2.0 launched

Unity Technologies held first Annual Unite Developer
Conference

2006:

Unity was named an Apple Design Award Runner-up for "Best Use
of Mac OS X Graphics" at Apple's WWDC - this is the first time that
a game development tool reached the level of quality and ease of
use required to win this prestigious award

2005:

Unity 1.0 launched onstage at Apple's WWDC

To get the free feature-packed Unity to create games and
interactive visualizations for the web, PC and Mac or to get a free
30 day evaluation of Unity Pro or Unity iPhone, go to:
http://unity3d.com/unity/download/.

About Unity Technologies

Unity Technologies is revolutionizing the game industry and was
named one of the top five game companies of 2009 by Gamasutra after
just four years on the market. Today Unity Technologies has more
than 170,000 registered users worldwide – including Bigpoint,
Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO
®, Microsoft, NASA, Panasonic, Ubisoft, Warner Bros., large
and small studios, independent professionals, students and
hobbyists – using the Unity platform to develop high-quality
interactive 3D content for the web, mobile and console. Unity
Technologies is one of the fastest growing software companies and
is aggressively innovating to expand usability, power and platform
reach so that it can deliver on its vision of democratizing
interactive 3D technology. Unity Technologies is headquartered in
San Francisco and has development offices worldwide. For more
information, visit
http://unity3d.com/.