The Rising cost of Technology and Innovation

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In a bid to capture our imagination and attention, entertainment narratives and brand experience will become more and more immersive and enveloping.

In a bid to capture our imagination and attention, entertainment narratives and brand experience will become more and more immersive and enveloping.

Thanks to the explosion of image capturing and sharing tools, we’re developing a visually based vocabulary that’s supplanting text. Photos, emojis and video snippets are becoming a new lingo that needs to be mastered.

Our expectations for speed and ease are rising exponentially. As businesses make their products and services available more instantly, our impatience will only keep rising.For the next billion consumers in emerging markets, the mobile device is becoming a vital channel for serving up life-changing opportunities in business, healthcare, education, finance and more. Thanks to the rise of brain-computer interfaces and emotion recognition, brands are getting more adept at understanding minds and moods and reacting in a personalized way.

With the rise of sensors, biometrics, drones and more it’s getting all but impossible to remain off the grid. Anonymity is becoming elusive.

As we move further into the digital age we’re starting to both fear and resent technology. Fretting about what’s been lost in our rush for progress. We’ll increasingly question technology’s siren call.

With social norms quickly changing and a new ‘anything goes attitude’, we’re mashing up cherished traditions with new ideas, creating our own recipes for what feels right.

Imperfection and even outright ugliness are taking on new appeal. The quirky, the messy and the flawed are coming to feel more authentic and meaningful.

Drawn to the idea of shutting out distractions and focusing on the moment, more of us will develop a quasi-zen desire to experience everything in a more present conscious way.