SBJ In-Depth: Media Upfront

This year’s advertising upfront could prove to be one of the most challenging in recent memory because of changing economic forecasts. Networks will have to be creative to get brands to commit, and this In-Depth will look at some of the strategies they will employ and how those stretch over the various platforms. Our coverage also will look at the demands brands are making before they write the check. Publishing Date: May 4 Close: April 20 Materials Close: April 22.