UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

Mobile marketing is a relatively new tool available to the marketing professional and with it comes a chance to really enhance the relationship companies have with their customers. If done right, mobile has that ability. If done wrong, mobile can really damage the already fragile and fickle relationship between customer and company.

Sean Claessen of Maritz Canada is one of those marketing experts who understands this very tenuous relationship marketers have with the outside world and, as you’ll see from this session, approaches each initiative from a very unique and compelling way.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.