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SUMMARY

The average person uses 3M products over one hundred times a day, but few realize it. 3M products are in cars, planes, homes, clothing theyre pretty much everywhere. But ask someone what 3M does, and usually they can only think of Post-its. This is particularly true with young, tech-savvy people who will soon represent the majority of 3Ms customers and employees. So we brought the 3M story to life for them, in the form of a tent made entirely of 3M products placed smack in the middle of the countrys biggest interactive / music festival, South by Southwest.