Why Use Native Outstream Video for Your Next Programmatic Campaign?

1) The Future is Native

The average consumer sees 5,000 advertisements a day. As Deloitte’s Director of Research, Duncan Stewart, pointed out when he visited StackAdapt headquarters, consumers are quickly becoming “Adlergic”. That’s why it is integral to respect user experience by providing choice to consumers. Opt-in advertisements like native outstream not only maintain this respect, they are a better gauge of customer intent than other ad formats.

2) Premium Scale

Only 6% of online video inventory is considered premium, therefore it is integral that advertisers utilize the abundance of premium publishers across the web to ensure their videos are seen by relevant audiences.

Outstream provides the opportunity to leverage professionally produced text content, a whopping 100x more available than professionally produced video content. Essentially, Outstream creates unprecedented levels of premium inventory which did not exist before.

3) Viewability

Viewability is a huge concern for video advertisers. There is nothing worse than paying for inventory only to find out that your video has gone unseen by your intended audience. Outstream champions viewability as the ad only starts playing once in view. Due to it’s premium environment, the user scrolls slower than in social feeds, capturing user attention.

Teads Value Proposition

1) A user-first solution through an opt-in user experience and quick ad loading times

2) Quality and quantity: Quality inventory at scale

70% Comscore 300

131 Exclusive Publisher Agreements

1006 Websites

US Reach 180 MM / 171 MM Mobile

3) Trustworthy content and fraud free inventory

Operational Considerations

1) Wrappers

Teads does allow VPAID wrappers, however we recommend no more than 1 on mobile and no more than 2 on desktop.

With multiple wrappers, the probability of a timeout during the file retrieval process increases

2) Media files

Teads is slowly deprecating support for flash creatives

Flash creatives will not deliver in mobile environments and cause the highest amount of delivery issues, along with many other browsers

MP4 is preferred for best delivery

3) Data

It is recommend that any data-based targeting be applied on the DSP-side

Note that more granular targeting will reduce potential scale

Why Buy Teads Through StackAdapt?

Custom Segment psychographic targeting

Custom segment (CS) is StackAdapt’s proprietary data management platform. We use intent based targeting to find in-market audiences through natural language processing and machine learning. CS provides a complete feedback loop from creation to delivery to optimization and ensures recency by limiting data to a 7-day period.

Cross-device conversion attribution

The modern device ecosystem is incredibly complex compared to 20+ years ago when cookie technology was first used as an attribution tool:

The average consumer owns 3.64 devices. That means we often use more than one device to browse, research and purchase, most of which are beyond the reach of traditional cookie technology. Then there are apps -- over 500 launched each day -- also beyond their reach. The challenge lays in accurately tracking conversions across devices.

That's why at StackAdapt we combat the complex conversion ecosystem by pairing cookie tracking with cross-device tracking based on a user’s Internet connection:

About Academy

StackAdapt's Academy is designed to arm digital marketers, advertisers, and media buyers with the information they need to develop stronger strategies and make smarter decisions across the programmatic landscape.