Oversaw daily marketing operations including newsletter/blog creation, social media campaigns and website development. Brought traffic and sales increases to all channels through targeted media generation and promotions. Built brand through a total overhaul of company’s logo, website and social media outlets.

Completely redeveloped and deployed the company’s industry standardized website: backcountryaccess.com. Worked alongside the designer and marketing director to implement all their desired features for the site. Upgraded the internal database infrastructure and standardized the company’s backup and security procedures. Grew the brand’s social media presence on Facebook, Twitter and outdoor industry media outlets (forums, blogs, etc.).

Web Developer/Mechanic, Peak Cycles / Bikeparts.com Jan. – Dec. 2009

Rebuilt portions of the website’s infrastructure to accommodate easier search functionality which ultimately allowed customers to find and purchase products more quickly. Grew the brand’s social media presence through a “deal-a-day” program that incentivized buyers to purchase particularly discounted items which changed daily.

Writer, Mountain Ear Newspaper Aug. – Dec. 2008

Reported on local stories throughout the Peak-to-Peak region of Colorado, including Nederland, Black Hawk, and Estes Park.