The company markets its range of HRMS, ERP & CRM software through a network of partners and consultants in Saudi Arabia, the United Arab Emirates, Egypt, Oman, Kuwait, Bahrain, Qatar, Jordan, Lebanon, Syria, Palestine and Pakistan.

It has achieved considerable success in these countries marketing innovative products that include the Sage Accpac ERP, which is an advanced business management application targeting medium-sized enterprises; Sage SalesLogix, which is a market leading CRM for medium to large companies, and Interact HRM, a comprehensive suite of human resource and payroll applications designed for large-scale multi-national corporations.

Describing GITEX Technology Week as the Middle East technology sector's "most important annual trade event", Sage Software Middle East marketing executive Lubna El-Masri says exhibiting at the event will enable the company to promote its corporate message "to the widest possible audience".

"The Middle East is one of [Sage Group's] fastest growing markets and it is gaining in importance every year," she says.

"No other company offers the amount of choice which Sage offers in terms of technology applications for businesses ranging from small to large enterprises."