Samsung’s latest tablets are out now, marrying high-res quad HD displays with the bold colors and deep blacks afforded by the use of OLED panels: the Galaxy Tab S 8.4 and 10.5. And though these tablets may be currently available for purchase, they could use a little push to help get sales going; the delayed availability of the LTE models, and corresponding lack of carrier promotion, certainly can’t be helping. So Samsung is turning to other companies to help bring the Tab S into the spotlight, and today announced an unorthodox promo campaign, using the Galaxy Tab S to introduce the next installment in Lionsgate’s The Hunger Games series.

Samsung will premiere the trailer for the upcoming Mockingjay – Part 1 exclusively on the Galaxy Tab S at the San Diego Comic-Con on Friday, July 25. Following that, the trailer will be shown in Samsung Experience Shops within select Best Buy stores on Saturday, July 26.

While not the most conventional way to promote a tablet, we suppose it makes a degree of sense, as the big selling point for the Tab S is this bright, beautiful display, and if you can use that screen to show off content that millions of fans are anxiously waiting for, so much the better. Those who come to see the trailer at Samsung Experience locations will even be able to pick up a free pass for the film when it’s released this November (while supplies last).