A striking proportion of young people nowadays prefers to take their drinks ‘straight’. We might call them the ‘no milk, no sugar’ generation.

They do not do this for overt health reasons; they just think adding milk or sugar is not really necessary. Since a variety of loose-leaf green and black teas and freshly ground coffee seem more widely appreciated and easier to get by again these days, it makes sense to get a good taste of the drink itself, unobscured by extra flavours.

I suspect that some people find such preferences ‘difficult’, but the no-milk-no-sugar people actually seem in search of ways to make life simpler. Not easier: they can spend quite some time looking for the right shop, or at home grinding their own beans. But simpler: consisting of fewer things.*

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