“According to French newspaper L’Express, burger chain Quick will promote the 3D release of “Star Wars: Episode I – The Phantom Menace” by way of a commemoration fit for Jabba the Hutt: with character-themed, double-decker burgers.

The ad campaign, wielding the slogan “choisis ton côté de la Force” (choose your side of the force), will begin on January 31 and end on March 5.

Much like the Galactic Senate itself, Quick seeks to broker peaceful compromise by offering three galactic-themed sandwiches for Chewies everywhere: the Dark Burger, the Jedi Burger and the Dark Vador Burger (whose spelling was seemingly lost in translation).

For those drawn to the “quicker, easier, more seductive” lure of the Dark Side, the Dark Vador [sic] Burger sports a fittingly black-hued bun.

If the Jedi burger is your chosen one, the bun unfortunately lacks a Yoda-esque green dye job. And for those feeling more Sith-like, there’s the Dark Burger fashioned for Darth Maul – because nothing says evil like a sprinkling of poppy seeds.”

Seeing this new agreement between French fast Food company Quick and the Star Wars Franchise for the 3d release of return of the Jedi, I began to think about Fast food and Spellsinger movie. Who will we align with?

How far will we let the food kings take their creativity?

A Double Mudge Burger, Clothahump shake and a side of Pog fries?

That just doesn’t sound right.

A Free plastic cup with every order? (Collect all 12)

I know that it happens all the time and I know that there are food stores that are in the toy making business. I have also read about the misery of the factory workers in the third world that work tirelessly to churn out this stuff.

I know that brand alignment is big business and does help with spreading the success of your film but it is almost like selling your soul and then there is the environmental impact of such decisions.

25 minutes of fame and 24 ovals of plastic rubbish?

It just does not feel right to me.

You might think I’m crazy but this series is more important to me than anything and there are more opportunities out there for the true fans than fast food outlets

If we were going to align with a restaurant chain it would have to meet our branding and not be tacky. It would have to compliment the movie and provide a true experience for the fans to enjoy and remember and be more than plastic cups and gimmick food!

The first truly inspiring phrase that ever struck me in life came not from a politician, a famous figure of history or an athlete.

The words were uttered by a wise science fiction character called Yoda on Empire Strikes Back.

Do or do not. There is no try.

These words gave me confidence and have given me confidence my entire life.

So I’m not usually the nervous type. Granted there are people who get jittery at the drop of a hat before an interview or if they think they’re being followed or they worry and worry and become nervous wrecks about something they believe they cannot fix or achieve.

I have not worried like that since the last time I sat university entrance exams. And I only worried because I knew that I had misplaced my priorities and that now I was going to pay for my lack of foresight.

I barely improved my score from the previous attempt.

But I did get into university. I found a way. You see while my academic scores may not have been the highest; I had 2 things going in my favor.

I was determined to go to university and I would do anything I could to get there.

I was a fine actor and had starred in a lead role that year in the local Theatre circuit. You didn’t need a tertiary score for acting, you only needed ability.

So I auditioned.

I went to one local university and failed to impress.

I went all the way to Toowoomba and still failed to impress.

Then I found out about James Cook University. I rang and discovered that they had already been down to Brisbane that week. So I asked if I could send a video audition and they accepted my proposal.

I worked out my pieces, hired a camera and got a good friend to film me.

I got in.

I’m not sure whether it was based on my talent or my appearance (As I later discovered was the reason I got the lead role at the Theatre) or whether it was my passionate enthusiasm and drive. I would like to think it were all reasons.

Most importantly, in the end I achieved my goal. I did this through knowing exactly what I wanted, changing my approach and being determined.

These three skills coupled with my unbridled enthusiasm are really going to help us to get SPELLSINGER up.