Mercedes-Benz Biography “The Best or Nothing”

By Falcon Car Rental

There are two schools of thought when it comes to ingenuity: those who believe that innovation stems from careful planning and preparation, allowing for the best optimization of opportunities, and those who consider that spontaneity is paramount in the creative process, and allow ideas to grow in a less structured, more natural progression.
As a company comprised of many individuals, Mercedes-Benz has been able to modify and align both these thought processes to create some of the best vehicles on earth. They engineer for performance, as well as passion, to create the complete driver experience. Read on to learn more about the Mercedes biography and history.

A Brief History

The German automotive brand, now globally known as Mercedes-Benz, first appeared in 1926 under the name of Daimler-Benz. This original permutation resulted from a combination of expertise: the Mercedes, an automobile model first produced by DMG (Daimler-Motoren-Gesellschaft) in 1901, and the 1886 Benz Patent-Motorwagen from Carl Benz. The Benz car has frequently been cited as the world’s first gasoline-powered car.

Daimler’s History

Gottlieb Daimler, born in 1834, is a crucial part of the Mercedes biography. He honed his expertise with extensive technical training and experience before eventually producing his signature contribution to the automotive industry. Although originally a gunsmith by trade, he completed his education at the Polytechnic School in Stuttgart, afterwards working first as a draftsman, then a Technical Director, before his innovative spirit drove him to independently develop his own low-weight internal combustion engine, today known as the “Grandfather Clock” engine. In 1890, to fund his quest to revolutionize vehicle engines, he joined Max Duttenhofer and Wilhelm Maybach to form DMG.

Maybach’s History

Wilhelm Maybach, hailed as the “King of Designers,” was the original engineer, designer, and industrialist for the DMG engine company. A central contributor to the creation of the Otto cycle engine, one of the world’s first four-stroke cycle gas internal combustion engines, he and his near-lifelong friend Daimler began their own company with two intentions: to improve upon the existing four-stroke design and to abandon the stifling limitations of the engine’s contemporary, stationary design and prepare it for vehicle installation.

Benz’s History

Carl Benz, a pinnacle part of the Mercedes biography, was educated as a mechanical engineer and worked as a locksmith, designer, and workshop foreman. He took sole control of his own company in 1878, which he dedicated to work on a gas-driven two-stroke engine designed for installation in moving vehicles.
The first Benz Patent Motor Car was seen in 1886, reached only 400 rpm, and had three wheels with a single-wheel front axis. After multiple failed attempts to locate business partners who shared his engineering acumen and visionary passion for implementing vehicle engines, he at last started the company “Carl Benz Sohne” (Carl Benz & Sons) in 1906. Two decades later, in 1926, this company evolved into a precursor of the Mercedes-Benz we know today, the Daimler-Benz AG Company.
Original, Iconic Designs

Following the innovative Grandfather Clock engine design, Maybach designed the Phoenix engine that featured a single block cylinder casting, camshaft controlled exhaust valves, a spray-nozzle carburetor, and improved belt drive. This 2-cylinder, 4-horsepower Phoenix engine was a crucial part of the Mercedes biography and was featured in the world’s first automotive truck, developed by DMG and delivered to London (the center of demand, at that time, for a truck with a cargo-load capacity of 1500 kg) in 1896.
The first model of Mercedes, named for the daughter of one of its patron automotive entrepreneurs who became singlehandedly responsible for the model’s mass production, made its debut later, at the “Nice Race Week” in March 1901. It has since been hailed as the first contemporary automobile. The three pointed star, now known worldwide as the contemporary logo of the Mercedes-Benz company, was first patented and placed to adorn hoods of the DMG company in 1910.
The first jointly developed passenger vehicles associated with the Mercedes biography were seen in the 1926 automotive show: the W02 (2-liter, 3/38 HP) and W03 (3-liter, 12/55 HP) models.

The Effects of World Wars

In the economic crash following the First World War, the United States underwent its first economic depression of a nationwide scale. In Europe, businesses underwent a similarly difficult, if less universally recognized, period of hardship. It was during this period that the Mercedes biography shows that the Benz company bought controlling shares in DMG, successfully merging the two automotive powerhouses.
It was also during this time that the Nazi party took control of Germany, the geographic base for both businesses. In the years that followed, a Second World War overtook the developed world, and governmental interests superseded economic power.

The Role of the Mercedes Biography in World War II

In Germany, the Mercedes-Benz company rose to contemporary power for its association with Hitler. Rarely did the charismatic leader make an appearance at that period without his traditionally established arrival — in a Mercedes-Benz, surrounded by bulletproof glass.

The German population of the time, whether inspired by infatuation or fear, boosted the Mercedes brand name to a near monopolistic domination of their domestic market. As of 1988, the Mercedes-Benz company had designated over $12 million (not accounting for inflation) in reparations to the families of the 46,000 forced laborers present in their factories during the Nazi war efforts.

In more recent years, Mercedes-Benz began catering to a more benign leader. The Pope has often been seen riding in a modified Mercedes vehicle throughout the years, made specifically for his needs.

Reaching the Global Market

Although both the cars and company began to grow in success, as well as prestige over the next few decades of the Mercedes biography, vehicles bearing the Mercedes-Benz name were rarely seen — and even more rarely recognized — outside of Germany before 1936.
When Mercedes-Benz vehicles began to appear outside of Germany during the late 30s and early 40s, the first American importations didn’t begin until 1952, under the guidance of Max Hoffman. Hoffman, an Austrian-born American businessman, became one of the most influential importers of luxury European automobiles in the 1950s.

Hoffman’s Role in the Mercedes Biography

While Hoffman is known to have been the source of Volkswagen imports in the Eastern United States from 1950 – 1953, as well as the sole BMW importer from the mid-1960s through 1975, Hoffman is most famous for his influence in the popularization of the Mercedes-Benz 300SL “Gullwing.” Following his recommendation of the model, over 1,400 units were sold in the US

At the time, this made the 300SL the first Mercedes-Benz to achieve commercial success outside of Germany, with the additional effect of solidifying the reputation of the Mercedes-Benz brand as a manufacturer of high-quality, high-performance luxury sports vehicles. Contributing to its marketing success, the 300SL was the first automotive to utilize newly available fuel injection technology.
Following the initial commercial success of the brand in the United States, an American subsidiary of the Daimler-Benz AG Company was started. In 1965, following a 1957 decision to expand the company’s position across the Atlantic through a distribution agreement with the Studebaker-Packard Corporation, the Mercedes-Benz of North America, Inc. was created. The name was later changed to its current iteration, Mercedes-Benz USA, LLC.

Novelization of Development

The 1960s, commonly recognized as a decade ruled by both the interior and exterior development of muscle cars, was an era of change in the Mercedes biography. Mercedes AMG, a specialized high-performance division, was formed in 1967 by Hans Werner Aufrecht and Erhard Melcher, a pair of engineers working on the 300SE racing engine for Daimler-Benz at the time when the company suspended its racing related development projects.
Their reputation for optimizing the power and performance of novel engine designs was solidified when the 300SE roared to 10 victories in the German Touring Car Championship. The division was named for the two men (Aufrecht and Melcher) and the German village of Großaspach. The first car credited to the division was the 300SEL 6.3 V8 Saloon, introduced in 1968.

Melcher and Aufrecht in the Mercedes Biography

Initially, Melcher and Aufrecht work took the form of an independent engineering firm under the name of “Aufrecht Melcher Großaspach engineering firm, design and testing for the development of racing engines.” Over the next two decades, AMG produced exclusive performance packages for the Mercedes-Benz line, including engines, wheels, and styling options.
They began independent engine manufacturing facility in 1984 when Melcher developed an independent cylinder head with four valves or cylinder. During this period, AMG was also responsible for “The Hammer,” an E-class coupe with a 5.0-liter V8 developed by their company. Daimler-Benz and AMG began to collaborate in the latter portion of the 1980s, when the produced the 190 race car, which achieved 50 DTM victories between 1988 and
1993. An official contract was formed between the two companies in 1990, and in 1999, and AMG was officially incorporated into the Daimler-Benz name.

The Modernization of Daimler Benz

Independent of AMG, the Daimler-Benz company conducted their own modernization over the next few decades. Both the SL and SLC 107 lines, widely considered to be the most popular in the company’s history, were introduced during this time period. The R107 and C107 were destined to become the second longest running line of the Mercedes-Benz brand, produced from 1971 to 1989.

The SL and SLC Class

Both models, ironically, were composed of pre-tested components: they combined the chassis of the iconic, though eventually less publically acclaimed, W114 model to the M116 and M117 engines. The SLC derivative of the C107 is commonly referred to as the first instance of a coupe model based on the SL platform, previously exclusively used for roadsters. The US versions of these lines were sold using the smaller, 4.5 liter engine, however, they also contained an early variant of electronic engine management system known as the Bosch D Jetronic fuel injection system.
After 1974 in the Mercedes biography, it was possible to order these cars with a 2.8 liter straight six engine (known as the 280 SL/SLC), and later versions also included the Bosch K variant of fuel injection system.

The G Class

In addition to the S-Class and the SL and SLC 107 lines, the G-Class was soon introduced in the 1970s. Sometimes shortened to G-Wagen (a shortening of the German term Geländewagen, or “cross-country wagon”) or Puch G, the G-Class was originally developed, upon suggestion from the Shah of Iran as a military vehicle.
When used in such a capacity, the G-Class has been referred to as “The Wolf.” According to the Mercedes biography, it first appeared as a vehicle available to civilians in 1979. The G-Class did not make a commercially available appearance in the United States until 2002, however. For the connoisseur, “grey-market” models of the G-Class were available in the United States as early as the 1990s, although these were often sold for over $100,000 given the time’s limited supply and demand.

Modern Vehicles for Modern Concerns

In the 1980s, modern interest turned from muscle cars to modern cars, with the individual consumer more concerned with their environmental impact and fuel emissions than personal vehicular power.
The Mercedes-Benz brand became one of the first contemporary automotive companies to acknowledge and adapt to this commercial demand, responding to and complying with environmental concerns as early was 1981 with the innovative introduction of the closed loop three-way catalytic converter, as well as filters for oil and air intake and exhaust ports. The E-Class and C-Class lines also made their official, commercial debut during the 1990s, expanding the presence of the Mercedes-Benz brand as a publicly available vehicle for luxury sports car consumers.

Recent Additions to the Mercedes Biography

Mercedes-Benz hasn’t been idle since the turn of the century. They’ve been furthering their environmental goals with the BlueTech system which was introduced in 2005 to continue reductions in carbon dioxide emissions. The ultra-luxury Mercedes-Maybach line, available under the Mercedes-Benz name until 2013, may now be found marketed under the exclusive Mercedes-Maybach title. Further collaboration is being conducted with a Chinese market brand to produce a commercially available electric vehicle under the name of Denza.

The Perfect Mercedes for You

The Mercedes biography spans over 100 years, delivering the unmatched pinnacle of power and performance in sports luxury vehicles to their consumers worldwide. Today, thanks to market globalization and a growing concern for quality of life supported by the availability of first-world amenities, the Mercedes-Benz experience is available to the extraordinary customer, like you.

Explore the Mercedes-Benz selection at Falcon Luxury and Exotic Car Rental today to learn more about our offerings.

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Terms and Conditions

1. Definitions. “Agreement” means all terms and conditions found in these Terms & Conditions, the Face Page, the Waiver and Assumption of Risk, any addenda and any additional materials we provide and that you sign at the time of rental. “You” or “your” means the person identified as the renter on the reverse, any person signing this Agreement, any Authorized Driver and any person or organization to whom charges are billed by us at its or the renter’s direction. All persons referred to as “you” or “your” are jointly and severally bound by this Agreement. “We,” “our” or “us” means the independent business named on elsewhere in this Agreement. “Authorized Driver” means: (a) the renter and the renter’s spouse; (b) additional drivers listed by us on this Agreement; and (c) other persons define as “authorized drivers” under Nev. Rev. Stat. Ann. § 482.31515. Authorized Drivers are the only persons permitted to operate the Vehicle. Each Authorized Driver must have a valid operator’s license for the type of vehicle rented and be at least 25 years of age. “Vehicle” means the motorcycle/scooter/ATV/golf cart identified in this Agreement and any vehicle we substitute for it, and all its tires, tools, accessories, equipment, keys and vehicle documents. “Loss of Use” means the loss of our ability to use the Vehicle for our purposes due to Vehicle damage or loss during this rental, including, without limitation, use for rent, display for rent and sale, opportunity to upgrade or sell, or transportation of employees. “Charges” means the fees and charges that are incurred under this Agreement. “Rental Period” means the period between the time you take possession of the Vehicle until the Vehicle is either returned to or recovered by us and checked in by us.

2. Rental, Indemnity and Warranties. This is a contract for the rental of the Vehicle. We may repossess the Vehicle at your expense without notice to you, if the Vehicle is abandoned or used in violation of law or this Agreement. You agree to indemnify us, defend us and hold us harmless from all claims, liability, costs and attorney fees we incur resulting from, or arising out of, this rental and your use of the Vehicle. We make no warranties, express, implied or apparent, regarding the Vehicle, no warranty of merchantability and no warranty that the Vehicle is fit for a particular purpose.

3. Condition and Return of Vehicle. You must return the Vehicle to our rental office or other location we specify, on the date and time specified in this Agreement, and in the same condition that you received it, except for ordinary wear. If you wish to extend the Rental Period, you must return the Vehicle to our rental office for inspection and written amendment by us before the due?in date. If the Vehicle is returned after closing hours, you remain responsible for the loss of, and any damage to, the Vehicle until we inspect it upon our next opening for business, and Charges will continue to accrue. Service to the Vehicle or replacement of parts or accessories during the rental must have our prior approval. You must check and maintain all fluid levels, and return the Vehicle with at least the same amount of fuel as when rented.

4. Responsibility for Vehicle Damage or Loss; Reporting to Police. Regardless of fault, you are responsible for all damage to or loss or theft of the Vehicle during the Rental Period, which results from any cause, including damage caused by collision, weather, vandalism, road conditions and acts of nature. Subject to the law in the jurisdiction where the Vehicle was rented, your responsibility will include: (a) all physical damage to the Vehicle measured as follows: (i) if we determine that the Vehicle is a total loss, the fair market value of the Vehicle, less salvage; (ii) if we determine that the Vehicle is repairable: (A) the difference between the value of the Vehicle immediately before the damage and the value immediately after the damage; or (B) the reasonable estimated retail value or actual cost of repair; (b) Loss of Use, which is measured by multiplying your daily rental rate either by the actual or estimated number of days from the date the Vehicle is damaged until it is replaced or repaired, which you agree represents a reasonable estimate of Loss of Use damages and not a penalty; (c) an administrative fee as permitted by Nevada Revised Statutes §§ 482.3154 and 482.31535; (d) towing, storage, and impound charges; and (e) all costs associated with our enforcement of this Agreement or collection of Charges, including attorneys’ fees, collection fees, and costs whether or not litigation is commenced. You must report all accidents or incidents of theft and vandalism to us and the police as soon as you discover them. Your responsibility for damage to the Vehicle and Loss of Use resulting from vandalism not related to theft of the Vehicle and not caused by you will not exceed $2,500. You are not responsible for loss or damage to the Vehicle resulting from theft or vandalism related to the theft if you have possession of the ignition key or you establish that the ignition key was not in the Vehicle at the time of the theft; you file an official report of the theft with the police within 24 hours of learning of the theft; and you cooperate with us and the police in providing information regarding the theft; and neither you nor an Authorized Driver committed or aided in the commission of the theft.

5. Prohibited Uses. The following uses of the Vehicle are prohibited and are material breaches of this Agreement. The Vehicle shall not be operated or used: (a) by anyone who is not an Authorized Driver, or by anyone whose driver’s or other operator’s license is suspended in any jurisdiction; (b) by anyone under the influence of prescription or non?prescription drugs or alcohol; (c) by anyone who obtained the Vehicle or extended the rental period by giving us false, fraudulent or misleading information; (d) in furtherance of any illegal purpose or under any circumstance that would constitute a violation of law, other than a minor traffic violation; (e) while pushing or towing anything, or in any race, speed test or contest, or while teaching anyone to drive the Vehicle; (f) while carrying dangerous or hazardous items or illegal materiel in or on the Vehicle; (g) outside the geographic limitations indicated elsewhere in this Agreement; (h) if the odometer has been tampered with or disconnected; (i) when the Vehicle’s fluid levels are low, or it is otherwise reasonable to expect you to know that further operation would damage the Vehicle; (j) to commit a willful, wanton or reckless act; (k) by anyone who is sending an electronic message, including text (SMS) messages or emails, while operating the Vehicle; or (l) in violation of any “Rules of the Road,” vehicle safety and operations training, or other similar materials that we provide to you at the time of rental.

6. Insurance. You are responsible for all damage or loss you cause to the Vehicle and to others. You agree to provide liability, collision and comprehensive insurance covering you, us, and the Vehicle. We also provide an insurance policy (“Policy”) that covers automobile liability coverage for bodily injury and property damage to third parties with limits no higher than the minimum amounts stated in the financial responsibility insurance laws of the state whose laws apply to the loss. Any insurance we are required to provide is excess to any other valid and collectible insurance whether primary, secondary, excess or contingent. The Policy contains exclusions, conditions, and limitations applicable to anyone claiming coverage. You and we reject PIP, medical payments, no?fault, uninsured and under? insured motorist coverage. To the extent such protection is imposed by operation of law, that protection will be for the minimum limits required by applicable law. You must: (a) report all damage to us and all accidents to us and the police as soon as you discover them and complete our incident report form; and (b) provide us with a legible copy of any service of process, pleading, or notice of any kind related to an accident or other incident involving the Vehicle. Coverage under the Policy is void if you give the Vehicle to an unauthorized driver or otherwise materially breach this Agreement; or if you fail to cooperate in a loss investigation or to file a timely and accurate incident report.

7. Charges. You permit us to reserve or set aside against your credit/debit card (“Reserve”) or take a cash deposit (“Deposit”) at the time of rental a reasonable amount in addition to the estimated charges. We may use the Reserve or Deposit to pay all Charges. We will authorize the release of any excess Reserve or refund any excess Deposit upon the completion of your rental. Your debit/credit card issuer’s rules will apply to your account being credited for the excess, which may not be immediately released by the card issuer. You will pay us, or the appropriate government authorities, at or before conclusion of this rental or on demand all Charges, including: (a) time and mileage for the period during that you keep the Vehicle, or a mileage charged based on our experience if the odometer is tampered with or disconnected; (b) charges for additional drivers; (c) optional products and services you purchased; (d) fuel, if you return the Vehicle with less fuel than when rented; (e) applicable taxes; (f) tolls (“Tolls”) and Toll, parking, and traffic fees, fines, and penalties (“Violations”) assessed against us or the Vehicle; if we are required to pay the charging authority for Tolls or Violations, you will reimburse the amount that we pay, plus our administrative fee of up to $50 for each such Toll or Violation; (g) all expenses we incur in locating and recovering the Vehicle if you fail to return it or if we elect to repossess the Vehicle under the terms of this Agreement; (h) all costs, including pre? and post?judgment attorney fees, we incur collecting payment from you or otherwise enforcing our rights under this Agreement; (i) a 2% per month late payment fee, or the maximum amount allowed by law (if less than 2%), on all amounts past due; (j) $50 or the maximum amount permitted by law, whichever is greater, if you pay us with a check returned unpaid for any reason; (k) a reasonable fee not to exceed $250 to clean the Vehicle if returned substantially less clean than when rented; and (l) a fee of up to $200 if you lose the keys to the Vehicle. All Charges are subject to our final audit. If errors are discovered after the close of this transaction, you authorize us to correct the Charges with the payment card issuer.

8. Your Property. You release us, our agents and employees from all claims for loss of, or damage to, your personal property or that of any other person, that we received, handled or stored, or that was left or carried in or on the Vehicle or in our offices, whether or not the loss or damage was caused by our negligence or was otherwise our responsibility. 9. Personal Information. You agree that we may disclose personally identifiable information about you to applicable law enforcement agencies or to other third parties in connection with our enforcement of our rights under this Agreement and other legitimate business functions. Questions regarding privacy should be directed to the location where you rented the Vehicle.

10. Miscellaneous. No term of this Agreement can be waived or modified except by a writing that we have signed. This Agreement constitutes the entire agreement between you and us. All prior representations and agreements between you and us regarding this rental are void. .A waiver by us of any breach of this Agreement is not a waiver of any additional breach or waiver of the performance of your obligations under this Agreement. Our acceptance of payment from you or our failure, refusal or neglect to exercise any of our rights under this Agreement does not constitute a waiver of any other provision of this Agreement. You waive all recourse against us for any criminal reports or prosecutions that we take against you that arise out of your breach of this Agreement. Unless prohibited by law, you release us from any liability for consequential, special or punitive damages in connection with this rental or the reservation of a vehicle. If any provision of this Agreement is deemed void or unenforceable, the remaining provisions are valid and enforceable. Acknowledge the purchase terms and conditions: I understand that this insurance is non-refundable and I agree to comply with the terms and conditions for this purchase as follows: • I understand that once I take possession of the rental vehicle, all insurance is fully earned and no refunds will be given for any unused days. • This Insurance is non-transferable and only provides coverage for the Authorized Driver. Authorized Drivers are those drivers identified on the front of the rental agreement as authorized/additional drivers.

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