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Food and farming conference explores consumer engagement

(SASKATOON, SK) Farm & Food Care Saskatchewan (FFC SK) will host its third annual Farms at the Table conference on December 14 & 15, 2016 in Saskatoon. The event will bring together farmers, ranchers, agribusinesses, communicators and others across the food value chain to discuss how to engage consumers in a conversation about food and farming.

"Today's consumers are eager to learn more about their food," explains FFC SK Executive Director Clinton Monchuk. "The problem is that people are inundated with so much information in today's digital age and it's often unclear what the 'facts' are. Farm & Food Care Saskatchewan is seeking to be that clear, transparent and truthful voice of farmers, ranchers and agri-food."

Farms at the Table boasts a stellar line up of speakers this year:

December 14

The conference kicks off with a panel discussion on communicating effectively in a time when trust in mainstream media is low-and more people than ever now find their news on Facebook. Panellists include:

"Our Farms at the Table conference links people across the agricultural spectrum: crops, livestock, horticulture, large and small scale, agribusiness, research and government," Monchuk notes. "We hope to help our industry improve their conversations with consumers and continue to broaden understanding of farming, ranching and food production."

For more information or to register, see farmfoodcaresk.org. Early-bird pricing is available until December 1.

Farm & Food Care Saskatchewan (FFC SK) is a whole-sector coalition made up of farm families, agribusinesses, food processors, restaurants, retailers, food companies and more. Together, we help tell the stories of the farmers who work hard to grow the fresh Saskatchewan food that we enjoy so much. FFC SK works to provide a coordinated effort and a unified voice, connecting farm gates to our dinner plates.