Google’s Super Bowl Ad – “Parisian Love”

Google’s search engine is the world’s favorite search engine, the reason for its popularity is because it returns relevant results faster and with a no-frills, simple user interface. It became popular not by the traditional means of advertising but via recommendation by its users to their friends, relatives and colleagues to use it.

Google rarely used any traditional means of advertising to promote its products and services, but this policy started changing, when Google used billboards to promote GOOG-411 service. Google also aggressively promoted it’s Chrome browser using different advertising schemes. This changes are very much understandable in the sense that Google wants its users to know that Google is more than Google Search now. But what is more surprising for everyone is that Google has decided to promote Google Search Engine at the Super Bowl.

If you watched the Super Bowl this evening you’ll have seen a video from Google called “Parisian Love“. In fact you might have watched it before, because it’s been on YouTube for over three months. We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.