“It is not just the products we offer, but the way we engage with our customers.

Easy to read: Pennytel scored highly on an independent assessment of how easily accessible a website is for older people.

“For example, our website is designed with details such as colour contrast and easily identifiable clickable buttons, to assist those with poor eyesight.

“We even scored highly on an independent assessment of how easily accessible a website is for older people.

“And unlike some other telcos, we ensure our phone number is easy to find because we know that many people still prefer to call, and even better, speak to a real person. In fact, our staff performance is not measured by the number of calls answered, but instead by how many customer enquiries they resolved in one call, without customers having to call again later,” he said.

He said Pennytel offers mobile phone plans beneficial to older Australians looking for a telco who cares about their customers. Plans are simple and flexible with no contracts, plus you can keep your existing mobile handset and number.

So make the most of your inherent power as an older member of society. Only accept products that are designed to make your life easier. And remember: old age is ten years older than you.