What is Fallout in New Hampshire from Mitt Romney Interview on 60 Minutes?
SurveyUSA polled in four early primary states today Monday 5/14/07 to measure reaction to Mitt Romney's sit down with 60 Minutes' Mike Wallace last night Sunday 5/13/07. Separate statewide surveys were conducted in Iowa, New Hampshire, South Carolina and Florida.
How to Interpret these Results?
A majority who watch any interview often have made-up their mind about the topic in advance. In this case, 43% of New Hampshire viewers said they had not planned to vote for Romney before the interview, and after watching 60 Minutes, they still are not planning to vote for Romney. 23% of NH viewers said they had planned to vote for Romney, and after watching 60 Minutes, they still plan to vote for Romney. Of those who changed their mind as a result of the 60 Minutes interview: 15% in NH said they had not planned to vote for Romney before the interview, but now they do plan to vote for Romney. 6% said they had planned to vote for Romney before the interview, but no longer. Doing the math: Romney appears to have helped himself, converting 9 percentage points more NH viewers to his cause than the number of NH viewers he alienated. In particular, there is learning among those viewers who identify themselves as Moderates and, separately, as Independents.

Filtering:
1,250 state of New Hampshire adults were interviewed. Of them, 222 watched 60 Minutes last night. Questions about Romney were asked only of those who watched 60 Minutes interview. Results of the other statewide SurveyUSA post 60-Minutes polls are posted here.

Caution:
The people who watch a TV interview may or may not be representative of the entire adult population, and should not be expected to mirror the population of likely voters in any particular primary. The audience for the Romney interview was disproportionately Republican and, as might be expected for any 60 Minutes topic, old. Further caution: There are too few Mormons in this NH sample to draw any conclusions about Mormoms. To draw conclusions about Mormons, study the results of this poll when it is fielded in Utah later today, 5/14/07. Those results will be posted to the SurveyUSA website by day's end.

1

Did you watch the interview with Mitt Romney on the TV show 60 minutes last night?

Which of the following four statements best describes you:
One: I was NOT going to vote for Romney and I'm still NOT going to vote for Romney.
Two: I was going to vote for Romney and I'm still going to vote for Romney.
Three: I was NOT going to vote for Romney, but now I AM going to vote for Romney.
Four: I was going to vote for Romney, but now I am NOT going to vote for Romney.