This clip from the September Issue's DVD bonus footage perhaps explains why Vogue cover lies are always so, well, daft. They're made up by a bunch of women who sit around, tossing out cliché after cliché, until something sticks.

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"Bigger and better," says one editor. "Bigger and bolder." Anna Wintour has moved on to another meeting — her strictures are "Keep it fun" and, as she's leaving "That layout is terrible, change it" — and the September, 2007, cover is inching towards completion. If only the team could come up with one bit of cover text to qualify the phrase "Our Biggest Issue Ever."

It might seem unfair — or against the spirit of things — to critique a brainstorming session, but given the indignities Vogue foists upon womanity (portraits of turkey necks, gold-dipped $64,000 furs, Plum Sykes) I was curious to see how the sausage was made. (Especially a sausage we have such fun cooking with, ourselves!)