Simon Stratford

I'm very partial to a slab serif font. They have a charm that really resonates with me. They hark back to old wood type from the 1800's, when everything was hand set, and somehow felt more real.
Love the style
I love that period of type...

Plastisol ink — Have you ever noticed you your old t-shirts have that random cracking over the design? I totally love that effect.
Most of the inks on those vintage t-shirts are printed with plastisol.
What is plastisol?
Good question. Plastisol is an ink type used for screen...

Yesterday I scheduled over 300 display fonts to my Pinterest account (feel free to follow me). A crazy and time-consuming experiment to see if I can get some traction on my account.
It's not something that I like doing. It somewhat ticks me off to have...

The thing I like best about brush fonts is their hand-drawn nature. No, not drawn hand painted nature. With paint, it's almost impossible to keep your brush marks under total control.
Modern brush fonts
Irregular brush marks, thick and thin, expressive strokes with wobbly lines and the...

Beer label design — You've probably noticed the explosion in craft beers in your local pub, bars and supermarkets. Gone are the stuffy formal designs of Stella Artois, Budweiser and Fosters.
Out with the old
For these young upstarts the classic beer heritage style has gone,...

Gift box mockup there are a lot of them around, but most mockups are 3d models. I'm not knocking 3d models, but you can kind of tell, or I can, they are just too perfect.
And as I keep saying—perfection is overrated.
Gift box but with real...

I'm calling this new script font Gilly. Got the name from the David Bowie song Spiders from Mars. The lyric "Ziggy played guitar, jamming good with Weird and Gilly."
That song was stuck in my head like the preverbal ear worm.
I thought "Weird and Gilly"...

Photoshop templates baby. Just released my new photoshop store mockup templates pack—easy for me to say.
If branding and identity are your thing, you just might want to mock them up in a real image.
That's exactly what my new shop mockup bundle does. I...

What’s It All About?

Hello, It’s me Simon and I’m the brains behind this operation. I’m a web designer by trade, but got tired of the rat race. So I stopped doing things I didn't want to do—and started doing things that did want to do.

More creative things. Things that I cared about.

Contact me

If you want to ask me a question, hire me, berate me, criticize me or even thank me, that's cool it's all gravy.

Creative Market

I run a shop over at Creative Market where you can buy all the goods with good old American dollars—Let'er rip tater chip!