Measuring the Internet: What are Canadians saying about the Oscar nominations?

As the Oscar nominations filtered into the public consciousness, nobody could help but root for their favourites and boo those they thought were undeserving.

The digital team at GCI Group was paying attention, and pulled together a detailed trend report about who the early public opinion leaders are, based on Twitter, news reports, blogs and forums.

The report looks at online buzz generated in Canada around the films, celebrities, snubs, and categories we cared about the most.

Here’s what she found:

Who’s Tweeting?

Ontarians were most vocal about their thoughts on the Oscars as they dominated about 59 per cent of the conversation. While this may seem steep, it should be noted that Southern Ontario notoriously hogs Twitter, and this percentage is not out of the ordinary.

Canada only, January 8 – 10, 2013

Best Picture

Despite our lack of shared history, Canadians are rooting for Lincoln (18 per cent) the hardest. Life of Pi (14 per cent) and Django Unchained (13 per cent) come in respectively at second and third. Les Miserables came in with the lowest mentions (8 per cent), which may have been higher if our parents had a penchant for Twitter.