Hilton Triumphs in Hotel Guest Survey

Hilton and Crowne Plaza scoop accolades at the BDRC British Hotel Guest Survey Awards, with further recognition for Ibis, Thistle and Ramada.

HILTON, Crowne Plaza and Ibis have all been recognised by consumers for making strong improvements in the hotel market.

Business Development Research Consultants (BDRC) published the findings of its annual British Hotel Guest Survey, which considers votes from over 2000 business and leisure guests, at the Hotel Marketing Association Luncheon.

Hilton claimed the accolades for most improved Leisure Brand and most improved Overall, while the Crowne Plaza group scooped Most Improved Business Brand.

Ibis, Thistle and Ramada all gave a strong showing in both leisure and business improvement.

The survey, which covers over 100 hotel brands in almost 40 international markets, is highly anticipated as a weather vain for marketing teams.

Tim Sander, BDRC research director said: “Congratulations to Crowne Plaza and Hilton who have succeeded in translating their marketing to a stronger brand performance in the market.”