To be honest, it always riled me to no end that it was spelled "incorrectly" (from my point of view). In a job where I constantly had to explain to my students that creative spelling wasn't likely correct spelling (thanks to advertisers trying to make words more "cool"), seeing such a popular game "misrepresent" the spelling of a common enough word made me, on very rare occasions when I remembered to notice it, nuts.

This probably tells you more about me than I'd like, but there you are, all the same.