News

Read and see the latest cutting-edge ideas, opinions and insights from our creative people.

Thanks to the gender pay gap revelation from the BBC, we’ve heard a lot recently about gender inequality in the workplace. But as a 26-year-old woman in the spring of her career, I’m optimistic. Why? Because I work in social housing, a world filled with ethically-minded people in pursuit of equality in all its forms. Let me be clear, I’m not saying that there’s no…

Blink and you might have missed it, but last month the Homes and Communities Agency published its decision on amendments to the snappily titled Tenant Involvement and Empowerment Standard (TIE). In return of being freed of the shackles of requiring the regulator’s consent for merger, the disposal of stock and other constitutional changes, the TIE review was designed to protect a tenant’s right to influence.…

This week, we’ve invited our friend and media training guru Michael Dodd to guest blog on how to answer what he likes to call ‘blowtorch-on-the-belly questions’. The tragedy of London’s Grenfell Tower inferno has raised all sorts of difficult questions for the housing industry and beyond. Questions still being asked include: “Why’s it taking so long to announce the final death toll?” “How could the…

At Creative Bridge, we’re big fans of brands that look and feel unique. It’s one of the best ways to set yourself apart from your competitors – but alas, if it was easy everyone would be doing it! If creating a unique brand is something you aspire to (and as marketers, we of course think you should), commissioning bespoke illustration and photography is essential. It's…

Housing is all about people – helping them, connecting with them and dealing with the challenges that affect them. You know that, it’s why you work in the sector. So, communicating well to showcase the response to the urgent, interesting, important, amazing, funny, sad and unusual things that happen in our world is a vital part of our business. And because housing is a people…

Well hello and welcome (no need to wipe your feet, we’re a relaxed lot here). Seventeen years ago Creative Bridge was born. But rather tell you the usual how many cups of coffee we've drunk, press releases we've written or brands that we've launched, we thought we'd tell you some things that you didn't know: 1. Our MD Nicola, who founded Creative Bridge in 2000, won…

This week, Creative Bridge celebrated its 17th birthday. As you well know, a lot has changed since 2000, when all we had to worry about was Nasty Nick, the midnight release of Harry Potter and the Goblet of Fire and getting ‘Oops I did it again’ out of our heads. But it's not just the culture that's changed. In marketing, we can’t still think about…

How can you get a message across 60,000 times faster you ask? Easy: use pictures! In a world where Instagram is the quickest growing social media and marketing platform, that alone shows the power of pictures and videos. Still not convinced? Here are some stats about the benefits of using imagery in your marketing and social media posts: Tweets with images receive 150% more retweets…

The landscape is changing The world we are operating is changing at an even faster pace than before. Geopolitical changes have caused a shift in policy. Technological innovation has sped up how we access information and given us ever more information at our fingertips. As people access products and services at phenomenal speeds, their opinions are formed at the almost the same rate. Their attitudes…

For any marketer, creative or agency bod, trying to understand the way brands behave should be something they think about constantly.... or at least I do anyway! This area of our industry absolutely fascinates me. I love it when brands get it right… but even more when they get it wrong. Why, I hear you ask? Not because it’s an opportunity to gloat, but rather…