Under the snows of Turin and the Olympic valleys Fiat has hidden an exclusive Ferrari 360+ Experience pass and four Fiat Sedici cars. The game (Sedici contest) challenges users finding on a Google Earth map the places where such prizes have been hidden.

This is not only fun for the whole family (-: but it's also a great way for Google to reinforce their "cool" factor while at the same time introducing the Google Earth service to people who've never heard of it and/or used it. I'm sure that Fiat will also receive a sizable amount of free promotion as the mass media reports on the game.

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