Automated Marketing: Mautic Review

This video is an honest, uncompensated review of Mautic. Automated marketing is the future and we believe this software will lead the way… soon.

In the past, it has cost between one & two-thousand dollars a month to rent automated marketing software. That's why Mautic is so revolutionary, it's open source; meaning that it's free… if you know how to install & use it.

This video list what you need to know to install the software. It also mentions some of the problems we had with our installation.

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Here's a quick overview of how Mautic works: The software tracks everybody who visits any of your online properties. These folks are divided into two groups:

Visitors; these are people who have visited out pages but we do not yet know who they are. Now, besides knowing what pages they have been to (what their interest are), we also know the city and country they are from.

Contacts; these are visitors who have given us more information. Namely a name an email address. Its this information coupled with the information above that gives the software it's power. Over time, we will add more to the information file on this person.

Using the above we now can send contacts information that we know is of interest to them. If they have spent time on a page that describes a product, then that is what their next email will be about. This creates useful, relevant newsletters that are sure to be opened.

Obviously, for Mautic to track a visitor across all platforms, it must be installed on every page you have. Common sense, right? This means a big time commitment and we don't mean one afternoon.

In order for Mautic to send a relevant email for every situation, an email must be written for every situation. Then we need to write two follow-up emails: one for if the first note was opened and another in case it wasn't. Clearly, this will blossom into a couple hundred emails quickly.

Do not think the above is a complaint, its not. But you must be clear-eyed about the commitment before you jump in. This is worth the effort. If you want to know more about this important issue, please contact us.

Video Transcript

If you want to know when our next videos are coming out, obviously you have to subscribe.And to be notified, you have to hit thelittle Bell notification. Alright guys,here we go. It's all about marketing andby that I mean online automatedmarketing through a piece of softwarecalled Mautic.I think Mautic's terrific. Mautic is thefuture of Internet marketing, but Iuninstalled it on my website and I'mgoing to tell you why. Let's go to work.

I suppose the best place to start is witha quick overview of how marketing worksonline today. Usually, it's all aboutemail. Email is near the bottom of ourSales Funnel (and we've got a video onthat) and typically it's something likethis: Let's say you own a hotel in asmall tourism town and a guy named Bobcomes to your website. Bob is interestedin signing up for your newsletterbecause he's been to the page that talksall about the big family suites. Now, thefamily suite has three bedrooms and it's$500 a night. You would really like Bobfor a customer. The following weekhowever, you send out an email that's allabout the rooms over by the pool this isnot relevant to Bob. Bob deletes theemail and the weekend after that you'vegot a special that includes a freecontinental breakfast, a hot breakfast.Once again that's not what Bob signed upfor. So surprise, surprise, Bob doesn'topen any more of your emails. Now, let'scompare that with automated marketing.Bob goes to your website and once againhe visits the exact same page; but thistime the software knows what page hevisits and then Bob signs up for thenewsletter. The software will send Bob anemail specifically about the suite thatBob was looking at. Now Bob's veryinterested in this. Obviously he's goingto open that email. The software a fewdays later, whatever you decide, is goingto send Bob another email. And this timeBob doesn't open it. The software knowsthat and it will wait, whatever youdecide, we'll say 24 hours, and send Bob asecond email. But this one is an actualletter from you and it's got Bob's namein it, it's personalized. "Hey Bob, did youknow that we're going to have a specialon our Presidential Suites? I thought I'dlet you know. Now you have to be carefulhere, because if you get too personal itreally kind of freaks Bob out. So you'rejust gonna mention a couple things.You're not gonna talk about where hevisited your Facebook page, or what townhe lives in, but you will mention thatyou're going to have this special andit's coming up in the next newsletter.You can guarantee Bob's going to openthat. So the idea is you've got customerengagement and customized emails. By theway, it doesn't have to be an email; itcould be an SMS message going to hisphone, it can be one of those browsernotifications that slides in from theside or the bottom, depending on your OS,or it can send it to you on a Tweet. Now,if Bob says anything on Twitter thesoftware knows it. It gives the softwareanother excuse to send a letter from you,personalized to him, thanking him for theTweet or the mention on Facebook, orwhatever it happens to be. Now thesoftware once again is called Mautic,Mautic dot org. There are four things youneed to know to install the software: One,is how to do DNS records and I mentionthat first because if you mess this up,you broke your website. You need to knowhow to dotext records and MX records, which is theemail. You're also going to need to knowhow to set up a my SQL database. Notterribly difficult and it's gettingeasier every year. SMTP is where yoursoftware talks to the email company. Andit's not aWeber, or one of the easy ones.This may be the most complex of the foursteps and finally something calledChrone jobs, which allows your server toautomatically do all of these thingsthat Mautic is trying to tell it to do.So basically Mautic is terrific. It iscustomized marketing and it's done theway the customer wants it. Now Mautichas these campaigns which may consist of five or six different emails and it willswitch the customer from one campaign to the next, based on what actions thecustomer has taken, or based on how many points the customer has. Now what's that?The points are assigned to the customerevery time that customer takes an action:he opens one of your emails, he goes back to your website, he reads the About UsPage (an interesting video about customerbuying behavior) and so over time willaccrue a certain number of points. At thatpoint we're going to move Bob on to anew campaign. This time we're not talkingabout the room anymore, the educationpart is over, we're talking about Bobgetting down here. When does he want tocome? You're going to have a special "ifyou'll come on these dates." We're doingthings to encourage Bob to pick up thephone and call.So that's Mautic. Mautic is awesome; Ihonestly believe Mautic is the future. AndI uninstalled it from my website, like Imentioned in the open. Why? Well Mautic isbig expansive software, as you wouldguess. It's it's installed on everything,everywhere, and it tracks lotsof customers. All of that's fine, but ithas to be ready for primetime. You haveto remember; I'm going to help you set upMautic. At least that's my job, and inorder to do that the software has tofunction because if I tell you: "look intwo weeks this is gonna be ready for youand you come back and it's not, you'renot gonna be happy and you're not gonnabe happy with me, specifically.So Mautic needs to... churn a little bit.It needs to mature, it needs tostew some more. The company is only abouttwo years old. When I installed it, Iwould push the button for the form thatyou would put on your website to sign upfor whatever and it would say "PleaseWait." So I go back to their forums and Iread all about it and there's about tendifferent things I can do. I did them allover the course of a couple of days andit still didn't work. Which told me thatI really can't come to you and talkabout it like I'm going to sell it toyou, because it ain't gonna work. Thereare two situations where I would reallyrecommend you give Mautic a try. One is ifyou have a full marketing department. Now, as part of this department you have aguy who can write PHP. He's an honest toGod code writer. He can look at the codeand tell you what's wrong and correct it.That's great, go ahead and get Mautic. Theother place would be is if you have alittle bit of money and you're willingto invest it in your website, andhopefully you are, then Mautic is aterrific choice because you canessentially give Mautic your website.They install it on their servers. Theytake care of everything. They're peopleof course, are very familiar with thesoftware. They have coders on staff, ifthere's a problem they take care of it,and that's really what they're set upfor. But of course that's going to costyou.However, I still believe in this softwareit is awesome and I'm going to checkback with this company about every sixmonths or so, and see if they get all thelittle kinks ironed out. And if they do,I'm certainly going to install it andI'm going to come back here and tell youall about it.Guys, that's gonna do it for this time.Once again, thank you very much and we'llsee you soon, bye-bye

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