Back in the late 1940s Fred Perry and Austrian footballer Tibby Wegner created the first ever sweatband. The next follow on from this unique design was to design sports shirts that were made from white knitted cotton, has short sleeves and a front button fastening. The big launch of the Fred Perry t shirts at Wimbledon in 1952 was an instant success. The Fred Perry laurel logo was based on an old Wimbledon logo and is stitched into the fabric of the garment, giving the clothing a typically British finish. Later into the 50s the adoring public began to demand a much larger colour palette, so the white was then joined by a multitude of colours and shaded. Fred Perry clothing's popularity continually grew throughout the next forty or so years before enduring a slight slump in the early 2000s. The clothes then began to grow in popularity again towards the back end of the decade, forming the UK brand that is known and loved today in the fashion world.

Todays fashion brand sees a much large clothing range that sits with the polo shirts. Alongside the polo tops the most popular section of the brand is the huge range of Fred Perry Jumpers. The iconic track top or jacket fits into this category, sporting the laurel logo and two coloured stripes down each sleeve. The rest of the jumpers feature in the form of a cardigan, hoodies, knitwear or v neck jumper, all carrying the signature logo and the instantly distinguishable British style. With tennis being a key part of the brands history and heritage the Fred Perry Trainers are absolutely spot on for a game of doubles, or being seen around town with a pair on. The white leather trainers are slowly being added to with extra colours, casual shoes and plimsolls now appearing in the seasonal collection. The majority of the shoes are standard pumps or trainers with the exception of one or two pairs of high tops. Throughout the fashion history of the brand mods, skinheads and northern soul lovers have all adopted the brand as their own, which has led to a range of Fred Perry Shirts being a mainstay of every collection. Styles include button down collars, small collars, oxford shirts and a wide variety of checked and gingham shirts to fit with the current trend. Another area is a little smaller but nevertheless is the choice between a long and short sleeved shirt, with Fred Perry fans slightly preferring the long sleeve shirt. The last clothing aspect of the brand are the range of Fred Perry Jackets that all year round provide a fantastic selection of quilted coats, harrington jackets, duffle coats, bomber jackets, blazers, the occasional parka, gilet and hooded jacket. This season has seen some of the best jackets and coats available with wax finishings, bright colours, on trend designs and the signature Fred Perry Laurel logo standing out on the left of the chest. With anniversaries, birthdays and Christmas in mind you can't beat the selection of Fred Perry Accessories. The little add ons and bits and pieces in this range feature some fantastic outfit finishers such as beanies, hats, scarfs and gloves, belts, wallets, baseball caps, and a large selection of bags. Fred Perry bags are big business with shoulder bags, courier bags, holdalls and barrel bags completing the selection of fashionable man bags. As with any designer brand with a seasonal offering there is an end of season clearance event, billed as the Fred Perry Sale. This seasonal clearout means that there is some really cheap clothing available with a really good discount.