Aesop is the "Far from the maddening crowd" of the Skin, Hair and Body products brands. Not only are the products created with passion, the shops, packaging and philosophy are all genuine and grounded in reality.

"Aesop values all human endeavours undertaken with intellectual rigour, vision, and a nod to the whimsical."

Each Aesop Shop location is meticulously chosen to be in an interesting area and strives to be part of the local community, showcasing local artists, stocking newspapers and supplying coffee where they are not found nearby. Interiors are created with local architects rigorously briefed on the Aesop Philosophy.

In short where-ever you find an Aesop Shop you will find a Locale worth exploring! Hence we have chosen to kick off our series on Fitzroy Melbourne with Aesop Gertrude Street.