Papa Murphy's

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Papa Murphy’s wants to revolutionize the pizza industry—so much so that it’s inviting customers to “join the revolution” with its newest marketing campaign.

The take ‘n bake pizza chain announced that it will celebrate its 30th anniversary with a new tagline and marketing campaign that will pour as much as $35 million into attracting new customers and building loyalty with existing ones.

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As someone who has always been proud of the opportunities our industry has provided to women and minorities, I have been disappointed by the small number of women I have seen at industry conferences, especially those with a high number of attendees from the fast-casual and quick-service segments.

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Papa Murphy's, a take 'n' bake pizza chain, is celebrating its 30th anniversary and launching its 2011 marketing initiative.

The campaign is based on four pillars: Pizza made fresh in front of customers eyes and baked fresh in their own home oven; pizza topped with an abundance of high-quality ingredients; pizza that's handmade and customizable; and pizza that is high in quality, but low in price.

In 2000, the QSR 50 Report, this magazine’s annual ranking of the nation’s top quick-service brands, showed a robust American appetite for pizza, a category trailing only burger joints in representation. With pizza chains claiming four of the list’s top 15 slots and 12 of the top 50, the segment seemed poised to maintain its spot as a 21st century quick-service staple.

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Papa Murphy’s Take ‘N’ Bake Pizza announced it was named to Franchise Business Review’s list of top food franchises for 2011 based on high satisfaction ratings in a survey of its franchise owners. Papa Murphy’s is one of only 19 food companies out of more than 150 major brands that can make this claim.

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As if the pepperoni Heart-Shaped Pizza wasn’t enough to please Papa Murphy’s customers this Valentine’s Day, the take ‘n’ bake chain announced the launch of its S’mores Dessert Pizza. The decadent treat is made with real Hershey’s Semi-Sweet Chocolate Chips, mini marshmallows, and a crisp topping.

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Papa Murphy’s International, owner of the fifth-largest pizza chain in the country, announced via the company’s Facebook page the launch of its Colossally Massive Super Ginormous Sweepstakes, set to run from now through Jan. 2. More than 30,000 gift cards are up for grabs, loaded anywhere from $5 to $100.