First we arrived in style in St-Tropez. Next we conquered Cannes. Now, the latest sun-kissed city to welcome a brand new Superdry store is the beautiful mediterranean resort of Frejus.

It wasn’t just the palm trees, the golden beaches or crystal clear ocean that persuaded us to set up shop here (although it definitely helped) but Frejus is known for having a certain “je ne sais quoi” when it comes to shopping and fashion.

Toward the end of last year, we gave the stylish Frejusiens a night to remember as we invited the locals to come party and check out the latest collection in our brand new Superdry store!

In true Superdry-style there were drinks and snacks aplenty, and knowing that our fans love to party all night long we had DJ Slydawise drop his trademark mix into the early hours.

Even though it wasn’t quite shorts shorts and t-shirt weather – it was December afterall – everyone loved our AW12 range of knits, hoodies and sweatshirts and was able to face the fridgid temperature in style.

Make sure you head over to the Superdry France Facebook page and check out the latest goings-on, store openings events and more.

December 6th was the day we opened the doors of our brand new Superdry store in the beautiful city of Rouen.

Decorating the store with a historic theme throughout, we invited guests to join us for an evening of fun with a lively atmosphere and the chance to get hold of the latest winter wear from our AW12 collection – just in time for the cold mornings and dark evenings that dominate December!

DJ Niglo provided the soundtrack to the evening which has a brilliant atmosphere and some great guests. It was a fantastic event all round!

Just in time for Christmas, the beautiful city of Nantes welcomes a Superdry store to the area.

Opened on the 1st December, staff roamed the city with goodybags for locals to enjoy and throughout the day we had 8 goodybags full off Superdry goodies worth over €75 euros to give away to lucky fans!

Footballer Marcel Desailly joined us to enjoy the opening day fun, and to have a look at our AW12 collection.

It felt like such a long time coming, but Thursday October 11th was here and that meant only one thing – P.A.R.T.Y !

The Superdry Store in Lyon played host to an amazing event where all attending Superdry fans got the chance to meet Capucine, star of reality TV show : Secret Story 6!

The atmosphere of the evening was in full swing thanks to the complimentary bar and dining area, and the great music that was playing all night long, but what really turned things up to 11 was our competition where one lucky winner got the chance to go on a shopping spree with Capucine!

The winner will be announced soon, so make sure you head back to our Lyon store and see if you’re the lucky one.

Sacha Theocharis, Estelle Lambelet and Gauthier de Tessières seem to be more at home on the piste and powder than on dry land, and their talent, passion for the crazy and their never-say-never attitude caught the eye of the team here at Superdry.

No strangers to the podium, all are experts in their chosen field. Sacha has been hitting the mogul run for nearly 10 years, while Gauthier specialises in the giant slalom.

Last but by no means least is Estelle who goes that little bit crazier, taking to both snow and sky in the insane sport of snowkiting!

This coming season all riders set themself the challenge to be the best of the best and we wish them the best of luck!

September 1st and 2nd saw the Albi Grand Prix in France, and in true Superdry style, we were seen on the podium with fantastic racing drivers that included Gregor Raymondis.

Gregor, racing against drivers such as Sebastien Loeb and Jean-Philippe Dayraut, managed to get himself on the Superdry podium not just once, but two times over the course of the weekend.

After the race, a relaxing evening at La Pergola restaurant was also sponsored by Superdry. We were joined by drivers and mechanic teams as well as customers and staff from our Albi store who all enjoyed dancing to the music played by DJ Popi.

Cannes is usually known for its uber cool parties, exclusive events and legendary film festivals, but this summer Cannes is the setting for a different type of party. The ultra cool hotel 3.14, surrounded by a beautiful blue lagoon, golden beaches and brightly coloured umbrellas is the perfect setting for the collaboration between the hotel and Superdry during the festival that’s linked the two for the past couple of years.

The hotel staff we’re all kitted out in Superdry’s key pieces that included our polo’s, tees and washbasket shirts, and will be on hand to offer guests cool cocktails and refreshments throughout the summer.

Great news for those of you in the Bay of Arcachon; the new Superdry store has officially opened it’s doors!

Our new store in the seaside resort of Arcachon features the Superdry products we all know and love. So whether you want to relax on the beach, get geared up for a day of culture, or stroll along Dune du Plya, make Superdry your first stop as we’re sure you’ll find something from our SS12 range that you can’t resist!