Ebook

Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations.

An expanded ancillary package provides tools for instructors to use in course preparation and presentation.

The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles.

With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.

Constitutional Law Tension: Freedom of the Press Versus Privacy Rights

Constitutional Rights: Freedom Of Speech

Rapidly Evolving Right of Publicity

Copyright and Trademark

Gender Issues in Sport Media

Chapter Wrap-Up

Bibliography
Index
About the Authors

About the Author

Paul M. Pedersen, PhD, professor and director of sport management
at Indiana University, has published several books, including
Contemporary Sport Management (5th edition, 2014), Routledge
Handbook of Sport Communication (2015), Communication and the
Korean Sport Industry (2012), and Research Methods and Design in
Sport Management (2011). He is also the author of more than 90
articles in peer-reviewed academic outlets, such as the Journal of
Sport Management, Communication & Sport, European Sport Management
Quarterly, the Journal of Sports Media, Sport Marketing Quarterly,
and the Journal of Sports Economics. Inducted as a North American
Society for Sport Management research fellow in 2009, Pedersen has
participated in more than 80 refereed presentations at professional
conferences and an additional 50 invited presentations in locations
around the world, including Hungary, Norway, Denmark, South Korea, and
China.

In addition to his roles as founding editor of the International
Journal of Sport Communication and editorial board member of nine
other academic journals, he is a former sportswriter and sport business
columnist whose primary scholarly interest lies at the intersection of
communication and management in the sport industry. Pedersen is an
inductee to the Golden Eagle Hall of Fame (East High School, Pueblo,
Colorado). He received his PhD from Florida State University and now
lives in Bloomington with his wife Jennifer and two of their children,
Brock and Carlie. His two oldest children, Hallie and Zack, are
undergraduate students at Indiana University.

Pamela C. Laucella, PhD, is an associate professor of journalism,
specializing in sports journalism, at Indiana University-Purdue
University Indianapolis (IUPUI). She earned her PhD in journalism and
mass communication from the University of North Carolina at Chapel Hill,
where she was a Park Fellow. She also earned degrees from The George
Washington University and the University of Virginia. Before coming to
IUPUI, Laucella was an assistant professor of sport communication at
Indiana University and an assistant professor in communication studies
at Christopher Newport University. She was also academic director of the
National Sports Journalism Center and, along with the former director,
helped create and develop the first sports journalism graduate program
in the United States. She is currently academic director of the Sports
Capital Journalism Program and directs the academic side of the sports
journalism graduate program. Laucella’s research analyzes multicultural
issues in sport communication, as well as the intersections of race,
class, and gender. She also studies diversity and inclusion in media
hiring processes and reporters’ ethical and professional
responsibilities in a multimedia world.

Laucella has presented at numerous professional conferences in
journalism, sociology, history, and communication and has published in
peer-reviewed national and international journals including Journalism &
Mass Communication Quarterly, Journal of Sports Media, and International
Journal of Sport Communication. In addition to co-authoring the first
and second editions of Strategic Sport Communication, she also
wrote Jesse Owens, the Press, and the 1936 Berlin Olympic Games,
published by Routledge. She partners with former Black Coaches &
Administrators executive director Floyd Keith on hiring studies of
Division I men’s basketball and football programs. This research informs
industry and promotes diversity, inclusion, and equal opportunity.
Outside of IUPUI, Laucella has served as head and vice-head of the
Association for Education in Journalism and Mass Communication’s Sports
Communication Interest Group. She is also active in the North American
Society for the Sociology of Sport, the North American Society for Sport
History, and the Association for Women in Sports Media. Laucella is
originally from Richmond, Virginia, and enjoys hiking with her rescue
Labrador Retrievers, doing yoga, playing tennis, and swimming. She also
plays the violin, writes creative nonfiction, and roots for her ACC alma
maters.

Edward “Ted” M. Kian, PhD, is the Welch-Bridgewater
Endowed Chair of Sports Media in the School of Media and Strategic
Communications at Oklahoma State University. He earned an undergraduate
degree in journalism from the University of Georgia, a master’s in sport
management from the University of Texas at Austin, and a PhD in sport
administration from Florida State University. Previously, he served on
the faculty at the University of Central Florida, where he was founding
coordinator of the graduate program in sport leadership and coaching and
held the rank of tenured associate professor of sport administration.
Kian’s research focuses on sport media, examining portrayals of gender
and LGBT, new media, the attitudes and experiences of sport media
members, and the marketing of sport. He has authored more than 75
journal articles, conference papers, and book chapters, and his work has
appeared in top journals from a variety of academic disciplines,
including the International Journal of Sport Communication, the International
Review for the Sociology of Sport, the Journal of Applied Sport
Management, the Journal of Broadcasting & Electronic Media,
the Journal of Homosexuality, the Journal of Sports Media, Sociology
of Sport Journal, and the Women in Sport and Physical Activity
Journal. He has also reviewed more than 85 submissions for 23
academic journals as an editorial-board member or ad-hoc reviewer.

Kian’s journalism, research, and expertise have been cited by media
outlets such as 60 Minutes, the New York Times, Fox
Sports, and the Nieman Journalism Lab at Harvard University. He also has
15 years of professional experience in sport communication, working with
newspapers, magazines, media relations, websites, and radio while
authoring more than 2,000 popular-press articles. His professional
positions included three years as a sportswriter and editor for the Los
Angeles Newspapers Group, where he was among a team of Long Beach
Press-Telegram reporters honored with an Associated Press Sports
Editors national award for investigative journalism.

Andrea N. Geurin (née Eagleman), PhD, a senior lecturer of
sport management at Griffith University in Australia, has published
extensively on the topics of sport communication and marketing with
specific focus on media portrayals of athletes with regard to race,
gender, or nationality, as well as athletes’ and sport organizations’
use of social media. Her work has appeared in more than 30 peer-reviewed
academic articles in publications such as the Journal of Sport
Management, the Sport Management Review, the Sport
Marketing Quarterly, the International Journal of Sport
Communication, and the International Journal of Sport Management.
She has also presented her research at conferences and invited lectures
in countries around the world, including the United States, Canada,
Mexico, Germany, Spain, Australia, New Zealand, Ireland, and Norway. In
2015, she was named a North American Society of Sport Management (NASSM)
research fellow in recognition of her outstanding contributions to the
field of sport management. Additionally, she received the NASSM Janet B.
Parks Research Grant in 2012 and 2015. Geurin serves on the editorial
boards of six academic journals and is a member of the NASSM publicity
and promotions committee. She is also a professional member of the
International Association for Communication and Sport, the Sport
Marketing Association, and the Sport Management Association of Australia
and New Zealand.

Geurin is a former sport public relations professional who held
positions with USA Gymnastics and the National Hot Rod Association
(NHRA) Top Fuel drag-racing team. She has volunteered in media relations
roles at a number of national and international sporting events, such as
the 2012 U.S. Olympic Team Trials (track and field), 2012 Super Bowl,
2007 USA Track & Field Championships, 2006 NCAA Men’s Final Four
(basketball), 2003 FIG World Gymnastics Championships, and 2002 FIBA
World Basketball Championships. Originally from Mount Vernon, Indiana,
Geurin earned her undergraduate degree in journalism from Indiana
University, where she also received both her master’s degree and her PhD
in sport management. She was inducted into the Mount Vernon Senior High
School M-Club Athletic Hall of Fame in 2013. She currently lives in
Brisbane, Australia, where she enjoys distance running, gymnastics,
yoga, traveling, and spending time with her cat, DC.

Reviews

“The authors are to be applauded for collecting a vast amount of
information referred to as sport communication and placing it literally
at the fingertips of readers.”

“[The authors] have done an admirable job of bringing all the various
facets of sport communication and tying them into a comprehensible
whole. The result is a text useful for students, instructors and anyone
else interested in this growing field.”

“Strategic Sport Communication is the most valuable text
for North American undergraduate students studying in the areas of sport
management and/or mass communication with an interest in sport in order
to gain a comprehensive understanding of the emerging discipline of
sport communication.”

—International Council of Sport Science and Physical Education (review
of first edition)

Ancillaries

Instructor guide. Includes chapter outlines and suggested lecture structures to aid instructors in lecture preparation. Also includes student activities for the classroom to facilitate learning and engagement with the materials.

Test package. Includes more than 180 questions in multiple-choice, true-or-false, and essay format that instructors can use in creating or supplementing tests and quizzes.

Presentation package. Includes presentation slides and detailed lecture notes to aid instructors in lesson preparations. Slides can be edited, reordered, incorporated into other presentations, and printed and distributed as classroom handouts.

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