Archive for December 26th, 2007

The musical chairs of clothing sponsorship continues with adidas announcing on Monday that it has signed Sania Mirza as its first Indian Global Brand Ambassador. This explains the photo we posted earlier.

Sania’s multi-year agreement is effective immediately. I haven’t found out yet which line she’ll be wearing (my two cents: her bustiness will make the Competition tops look awesome; sorry, Justine).

In Sania, adidas has one of the most outspoken and polarizing athletes in Asia. She constantly butts heads with religious conservatives who look down on her piercings and “short” skirts. None of the fatwas issued against her have gained popular support, so it’s smart for the sports clothing company to harness this celebrity.

Sania: You’re no longer with Lotto — you’re playing with the big girls now. Tame your forehand, plan a smarter schedule so you’re less injured, and don’t let adidas down!