News

Tiffany & Co. unveils the latest chapter of its “Believe in Love” campaign, which introduces the new Tiffany True engagement ring. Tiffany True features a subtle “T” detail and new innovative white diamond cut, making it a modern expression of the classic engagement ring which the house introduced in 1886 with the original Tiffany® Setting.

The newest campaign film captures the intimacy between two people, and the Tiffany True engagement ring as a symbol of their bond. Launched across Tiffany & Co. digital and social media channels, and in select publications globally, the black and white campaign echoes the emotional connection of how true love feels.

“Modern love is personal. Small moments between two people are what create true intimacy. As a brand we understand the authentic connections that lay the foundation for enduring love,” said Reed Krakoff, chief artistic officer, Tiffany & Co.

The print campaign and film were directed by legendary photographer Cass Bird.

About Tiffany & Co.
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.

Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories–including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.