eMarketer reports that, “According to online privacy service provider TRUSTe, just 10% of U.S. adults reported being worry-free regarding their online privacy. Though the level of online privacy concern varied in degree, a large percentage of respondents reported significant unease: 21% worried frequently, and 23% always worried about their digital privacy.” And COLLOQUY research shows that “the U.S. isn’t the only country where the majority of internet users are generally concerned about the privacy of their personal information. Data from loyalty marketing solution provider .” See the chart in the story about concerns in other countries.