Blog

These days it’s increasingly difficult to stand out in the professional services sector, when more and more firms appear to be offering the same (or similar) services.

One way to make your business really stand out is to develop a niche. This entails laser-focussing your efforts on a specific area of expertise, rather than settling on a one-size-fits-all approach. This specificity of service then allows you to pull ahead of your competitors, establishing you as a leader of your chosen niche.

The team at Newcastle based specialist marketing agency and business development consultancy for professional services, Cal Partners, has expanded with the appointment of Marketing Executive, Alison O’Neill.