Profiling Of Self Or Personal Branding

Due to some problems in the access certain resources, this article was published earlier with some incomplete data and with the wrong author. Many apologies for this inconvenience!

Personal branding is a major component for modern economy. It is important to know your limitations and strengths. To know who you are and most of all to know your audience (readers, followers, tribes, etc) who you are and what you stand for!

Profiling in general is the:

the extrapolation of information about something, based on known qualities (From Wikipedia: Profiling)

Profiling is also important in blogging and special branding. Not only for extracting information about the success agents of your niche market, but, more importantly, for find more data about your self! Profiling can help you identify your niche market and your position in this area (or help you leverage your abilities in order to gain more advantages).

Why Branding Is So Important

Brand is important because separates YOUR voice from other similar “voices“. In order your message has a chance to get across to the your intended audience, you should be authentic, original, differentiated from other people and most important, to have something important to say. Something the world would like to hear, about.

This is the main reason you should have to develop your own voice (your personal brand!) and an effective platform to communicate your messages across the vast audience of today’s world and keep consistent in your decision!

There are many information in the web, on how you can develop your personal brand. Some of them are described, on the next section.

Develop A Personal Profile Or A Personal Branding

Start the analysis of our self as a 3rd person (no emotional or egoistic engagements!) and keep that approach throughout the process.

Check on the web for your digital presence (you can use and various free tools) and layout a strategy for establish an authority, enhance or alter your image or sustain and enhance your influence! Do not forget that your online presence, today, in the social media era may be as important (if not more!) as your physical one!

Make a SWOT analysis of your self (a tool very popular in consultancy circles), in order to determine your personal strong and weak points.

Develop a marketing and communication plan to start propagate your message and yourself!

Be yourself and be original and authentic. After all, your audience is attracted to you, because of your style and the value you provide to them!

Develop original and useful material, content, articles and posts that would multiple value for your readers and cause them to change and enhanced their (personal and professional) life in the best possible ways!

Carry through your chosen strategic plan

Evaluate your progress frequently and alter your plan and your schedule if it not effective or otherwise redundant! Do not afraid to abandon something is not working anymore, even if that means you should start from the beginning again!

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Takis Athanassiou is an IT Consultant, Blogger, Trainer & Writer, active in the areas of leadership, business consulting, e-Learning and social media. He aims at the development of people, business and assets! You can check out his blog, add him in Google+ and follow him on Twitter.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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About Me

Hi, my name is Takis Athanassiou. I've been working for over 20 years in IT sector, as Project Manager, Team Leader and Director in Greek SMEs, focused mainly in areas of IT services, e-Learning and consulting. This is my personal blog, a place for recording my thoughts and ideas about leadership, productivity and effectiveness.