Experiential events

Primo is Sibelius Academy's events service, producing unique music experiences for your company's or organisation's events. Would you like a concert tailored to fit your dinner menu or a leadership edutainment event, hosted by one of our conductors? Or perhaps a band workshop or simply an ensemble creating an elegant atmosphere for your cocktail event? Our productions meet the requirements of any occasion. Always tailor-made to meet your specific needs.

Music

Music is a language that everybody speaks. The Sibelius Academy’s musicians create extraordinary experiences. Browse samples of our repertoire of ensembles in various genres. Do contact us and let’s make your event unique.

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Primo took its first steps in the beginning of the 1990’s when businesses started to contact The Sibelius Academy with view of having the Academy’s young talents performing at corporate events. Over time, Primo has matured into a professional event services agency. In 2009, Primo got its present name.

Over the years, Primo has represented a number of world-class musicians such as Eicca Toppinen, Tommi Hakala, Club for Five, Johanna Rusanen-Kartano, Emma Salokoski and Saara Aalto, among many others. At the moment Primo represents a number of future stars. By featuring them at your event you will be supporting them on their way to the world stage.

Primo is not a for-profit business. It is a part University of the Arts, Sibelius Academy. Through Primo, University of the Arts invests in cultural social responsibility and corporate relations. Primo provides employment opportunities to a great number of students and plays a part in preparing them for professional life. Any profit is paid to University of the Arts and thus benefits the whole university.

The University of the Arts was launched on 1 January 2013 with the merger of the Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki. The University of the Arts is composed of three academies, equal in their academic contribution and cultural influence.