Booth Layout at the Detroit Auto Show Proves FCA is in Love with the Aging Challenger Gallery

A show as big as the NAIAS gives automakers a chance to create display booths that properly highlights the models they’re showcasing. Some go for the minimalist approach while others prefer to sprinkle generous amounts of bombast into their displays. Then there’s Fiat Chrysler Automobiles, which went to Detroit to showcase its lineup of new models. At least that was the intent. What turned out happening, though, is that all of FCA’s models appeared to take a backseat to one model: the Dodge Challenger.