Wholesaler discount percentage

I have searched this forum and the rest of the internet on this
subject yet all the information about it seems to be at least from
10 years ago.
I am publishing my own books and will try getting them into
Gardners. Now, all over the internet there is this idea that
wholesalers and distributers buy at a %55 discount, yet on
Gardners' website there is this phrase: "Please tell us what
percentage off rrp you will be selling to us at, but remember that
we take our margin & thenpass the rest onto Waterstones so this
needs to be an attractive offer." and no other mention of a
percentage.
Has any of you worked with Gardners? Is %55 discount an industry
standard or is there any way haggling this down?

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