Last month, Google revealed that it was planning to finish defining its VP9 video codec on June 17 (today), after which it will start using the next-generation compression technology in Chrome and on YouTube. The company is wasting no time: it has already enabled the free video compression standard by default in the latest Chromium build.

The addition was first noted by developer and Google open-source Chromium evangelist François Beaufort. He points to a Chromium code review with the following short but succinct description: “Remove VP9 flag, and enable VP9 support by default.”

VP9 is the successor to VP8, both of which fall under Google’s WebM project of freeing Web codecs from royalty constraints. Despite the fact that Google unveiled WebM three years ago at its I/O conference, VP8 is still rarely used when compared to H.264, today’s most popular video codec.

As Beaufort explains, the main advantage of VP9 for users is that it’s 50 percent more efficient than H.264, meaning that you’ll use half the bandwidth on average when watching a video on the internet. Yet that doesn’t take H.265 into account, the successor to H.264 that offers comparable video quality at half the number of bits per second and also requires its implementers to pay patent royalties.

Although VP9 transmits video more efficiently than its predecessor, VP8 still saw patent-infringement claims from Nokia, and there’s no reason to assume VP9 won’t as well. Presumably, Google has learned and will make an effort to avoid such problems again, especially given that VP9 is meant to become part of WebRTC, an open project that lets users communicate in real-time via voice and video sans plugins, later this year.

As for its own products, Google has previously said it wants to build VP9 into Chrome, and today’s Chromium integration shows the company is putting its money where its mouth is. Furthermore, YouTube said last month it plans to add support for VP9 once the video codec lands in Chrome.

Chromium is the open source Web browser project that shares much of the same code as Google Chrome, and new features are often added there first. It’s not clear when VP9 will land in Chrome, but we’d wager it’s likely to trickle into the various channels during the next few months and arrive in the stable release by default before the end of the year.

Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.