Life
science multichannel campaign management system helps companies to orchestrate,
define and communicate their product offers to customers through social,
mobile, call centres, direct mails and websites. Digital marketing is an
integral part of multichannel campaign management that includes addressable
advertising/branding, transactional marketing and contextual marketing. In
short multichannel campaign management is a marketing process that extends
through channels like video, web, mobile, kiosks, terminals of point of sales,
digital signage and social applications. Global companies have urged for
advanced version multichannel campaign management solutions to get the valuable
information from the customers and plan for new ways for customer retention and
acquisition of new customers. The traditional marketing practices have reformed
due to the implementation of such kind of multichannel campaign management
solutions implementations. The global life science multichannel campaign
management market is expected to expand at a modest CAGR in the forecast
period.

The
major drivers for global multichannel
campaign management market are trending digital marketing, technological
advancements, advanced mobility solutions such as tablets, smartphones, and
other kind of hand held devices. Also the ease of marketing through these
multichannel campaign management solution and better service to the customer
through these solutions are propelling the growth of this market.

However,
the restrains for this market can be the factors like rapid technological
advancements, due to which the companies needs to keep pace with the upcoming
technology and their costly implementation can hamper the global life science
multichannel campaign management market. Also most of the customers are still
not accessible to the technologies needed to avail the benefits of these kind
of multichannel campaign management solutions, this can again act as a barrier
in the growth of global life science multichannel campaign management market.

The
global life science multichannel campaign management market can be divided into
seven regions, namely North America, Latin America, Western Europe, Eastern
Europe, Asia Pacific, Japan and Middle East and Africa. Asia Pacific is the
leader in the global life science multichannel campaign management market due
to the upcoming retail, transportation and tourism industry in this region.
China and India are the major contributors in this region for the growth of the
market. North America is following Asia Pacific in term of the market share in
global life science multichannel campaign management market owing to its ever
increasing pharmaceuticals industry and the existing information technology
sector. Europe is the next major contributor in the market due to its
significant automobile sector and the other retail industry flourishing in this
region due to the automobile sector. Latin America and Middle East and Africa
are at a nascent stage in global life science multichannel campaign management
market but are expected to expand at a significant growth in the forecast
period.

Some
of the key players in the global life science multichannel campaign management
market are:

·Teradata

·Adobe Systems Incorporated

·Marketo, Inc.

·IBM Corporation

·SAP AG

·Infor

·Salesforce.com

·SAS Institute Inc.

The
research report presents a comprehensive assessment of the market and contains
thoughtful insights, facts, historical data, and statistically supported and
industry-validated market data. It also contains projections using a suitable
set of assumptions and methodologies. The research report provides analysis and
information according to market segments such as geography, technology and
applications.

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