How is this different from Twitter Ads?

Promote Mode is an always-on, background solution to steadily increase your influence on Twitter every month.

Twitter Promote Mode is mobile-first. You can access the dashboard in the Twitter app on your mobile device or you can check out the desktop version here.

You can continue to run concurrent Twitter Ads campaigns to leverage their richer targeting and their ability to promote specific Tweets. Twitter Ads campaigns do not affect a Promote Mode subscription.

You can use the “Promotion status” slider in the “Subscription” menu
to temporarily stop promoting your Tweets and profile.

This doesn’t pause your subscription or billing and people who keep their promotion active will probably be the most successful. But we want subscribers to be able to pause their active promotion if they go on vacation or if, say, a big event they were promoting has completed, and they want to be quieter for the rest of the month.

Subscription

Subscribers pay a flat fee each month.

You may cancel anytime by selecting “Subscription” in your Promote Mode settings menu, accessed by tapping the gear icon.