Sheraton Hotels & Resorts announced today the designation of Sheraton
Krakow Hotel as Sheraton Grand Krakow welcoming it to the brand’s
new premier tier of hotels recognized for their enticing destinations,
distinguished designs, and excellence in service and guest experiences.
Joining 25 other Sheraton Grand properties worldwide, Sheraton Grand
Krakow is the first Sheraton Grand property in Poland, ideally located
on the bank of Vistula River and a foot away from the famous Wawel
Castle. The hotel is undergoing a major restoration which will be
completed at the beginning of 2017.
Sheraton Grand is one of many
initiatives currently underway for Sheraton
2020, a comprehensive plan designed to solidify Sheraton as a
leading global hotel brand of choice, everywhere.

“We are thrilled to build on the brand’s proud heritage in East and
Central Europe by launching our first Sheraton Grand in Poland” said
Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and
Middle East. “The Sheraton Grand Krakow highlights our commitment to the
Polish market where we already have six successful hotels and plan to
further grow our portfolio.”

Boasting spectacular views over the Vistula River and Wawel Castle,
Sheraton Grand Krakow offers 232 rooms and suites fully renovated. All
premium rooms have been beautifully restored featuring residential
design flexible for work and play. London based designer Alex Kravetz,
has created elegant spaces with the use of high quality materials and
custom designed furniture. Various textures and furnishings were
composed to create a sophisticated layered detailing in all elements of
the design. The sense of heritage is expressed through patterns and
uniquely commissioned art pieces by a local artist. Lighting was also
key to the design creating several atmosphere setting possibilities
including making the room brighter or moodier depending on the time of
day. The Sheraton Grand Krakow also features refreshed meeting
facilities ideal for social gatherings and galas and offers four
restaurants and bars including the famous Roof Top Terrace Bar & Lounge.

“The entire management team and hotel associates have been gearing up
for this special designation which is a great recognition of the
memorable service experiences that we provide to our guests. We are all
very proud to become a true flagship property for the brand in East and
Central Europe. The renovated rooms look amazing and we are happy to
further elevate the guest experience in our hotel” said Angela Saliba,
general manager of Sheraton Grand Krakow.

Showcasing the Best of the Sheraton Brand around the World
Having
launched in August 2015, Sheraton Grand celebrates the brand’s
best-in-class hotels, each hand-selected based on a specific list of
criteria ranging from sophisticated design and sought-after
destinations, to unrivaled standards of service and impressive hotel
amenities. The brand will continue to announce new Sheraton Grand
properties across the globe, with the expectation of having 100
newly-designated Sheraton Grand hotels by early 2017.

A Clear Vision
Sheraton Grand is just one of many
initiatives currently underway for Sheraton 2020, a comprehensive
10-point plan revealed in June 2015 designed to put Sheraton Hotels and
Resorts firmly back into the global spotlight. A nod to the plan’s clear
five year vision, Sheraton 2020 also includes a new $100 million
Sheraton-focused marketing campaign; the launch of a new elevated food
and beverage lobby program, Paired; continuous innovation of the
Sheraton guest experience; an unwavering commitment to service
excellence; the implementation of revenue and profit-driving initiatives
to benefit owners and developers; and a goal of opening more than 150
new Sheraton hotels worldwide by 2020.

About Sheraton Hotels & Resorts
Sheraton
Hotels & Resorts, the largest and most global brand of Starwood Hotels &
Resorts Worldwide, Inc., makes it easy for guests to explore, relax and
enjoy the possibilities of travel through smart solutions and effortless
experiences at more than 440 hotels in more than 72 countries around the
world. The brand is currently in the midst of implementing Sheraton
2020, a 10 point plan designed to make Sheraton the global hotel
brand of choice, everywhere. Sheraton recently launched “Where Actions
Speak Louder,” a multi-channel, multi-million dollar advertising
campaign that highlights the brand’s ongoing enhancements to its guest
experience, including new products and partnerships, and a renewed focus
on service. With work well underway, the brand has already rolled out a
variety of initiatives under Sheraton 2020, including Paired, a
new imaginative lobby bar menu; the richest SPG promotion in the brand’s
history; and Sheraton Grand, a new premier tier that recognizes
exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com.
Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.