Building the social media presence for your business can be
difficult in the beginning. You know that you need to be on social media, but
you are not sure what you should be doing or how often. Social media is a great
tool for businesses to connect with their audience, build trust, and convert
followers to customers. Knowing what needs to be done on social media in order
to build a community around your brand will not only help build your vanity
metrics, such as likes and comments, but also create loyal customers and a
community around the brand! I am breaking down 5 important solutions for your
business’ social media growth. Understand Your Goals

Understand Your Goals

You want to use social media for your business but why? If you want to be successful at using social media for your business, you need to clearly define what success means for your page and your business specifically. When working with clients we typically identify 3 goals, so we can measure success and adjust our strategies as necessary. A few goals some businesses have are, to reach at least 10K followers (to benefit from specific features), increase website traffic, build email list, and so much more. Clarity is the first step to reaching your goals. Once you define your goals you need to define the strategy you will use to reach those goals. Social media is constantly changing so having your goals and plans clearly written and defined will give you something to refer to as time goes on and allow you to adjust your strategy when necessary.

Engage with Your Target Audience

Engaging on social media daily is a large part of growing your community. Stay active and communicate with your target audience and followers daily. When you have a small community, your audience may not be very engaged in the beginning but there are a few ways to help them become more active and start communicating with you! One way to increase your engagement is to ask your audience questions, by doing this you help your audience understand that you care about them and it also keeps them interested in your brand. Everyone wants to be included, right? Involve your audience in some behind the scenes activities to help them feel included. You can involve your audience behind the scenes by going live, using your Instagram or Facebook stories, or sharing the journey throughout your posts.

Share Relevant Content

Your target audience does not want to follow you if you are not sharing content that they are interested in. In order to gain their attention and keep it you must understand what they care about and give them more of that. You audience does not want to constantly see what you are selling, they want to be able to engage with you in other ways too. A best practice for sharing content is for 80% of your content to be engaging, informative, and entertaining and only 20% should be directly selling your product or service. This strategy ensures that you are building relationships with your audience and not constantly pushing your products or services on them. Testing different types of content and topics may result in a flux of engagement but it will also help you understand your target audience better. You will begin to understand what your audience likes by paying attention to what they engage with the most and the content that they share.

Use Calls to Action

What are calls to action (CTAs)? CTAs are what you ask your audience to do within your posts. Using relevant CTAs means you are using to copy of your content to get your audience to take a specific action whether it is liking or commenting on your post, reading your blog, or booking a meeting with you. In order to increase the amount of people who follow your CTAs, you must build connections and trust with your audience. Your CTA needs to clear and simple, so your audience will be more willing to do what it is that you are asking of them. A good practice I have implemented is to read the caption aloud then follow the directions I gave in the post exactly I wrote it to make sure it makes sense. If you have other people on your team, it may be good to have them or someone else do the same. Try using at least one call to action in every post to increase your audience’s interactions with you.

Be Consistent

Consistency is key. Being consistent will pay off, even when it does not feel like it. Consistency is another thing that helps build trust with your audience. Being consistent does not just mean you have to post every day, it means showing up for your audience consistently and having a consistent brand. Your brand should eventually become recognizable and to your audience but that cannot happen without consistency. For example, there are plenty comedians on social media, but the most popular ones typically have something they do or say in their videos that makes them recognizable. Try relating this tactic to your business to find out what part of your brand relates to your audience the most. Consistency also relates to the look and feel of your brand, your audience needs to understand what they can expect from you.

Social media for your business does not have to be as stressful and overwhelming as it has been for you in the past. Using the 5 solutions explained here will help increase your business’ social media presence. Successfully using social media for your business requires testing and paying attention to trends and changes on each platform. If you are looking for additional strategies to help you on social media, specifically Instagram, download the printable 10 Strategies to Grow Your Instagram. This downloadable list explains the 10 strategies I have used to build my Instagram. Download Here.

Kambre’ Glover is a digital brand strategist and the owner of KaMedia. She is dedicated to helping her clients on social media, so they can turn their followers in to loyal clients and customers. She has a passion for helping people reach their goals. Her passion began to develop before she even knew it, as she cheered on my family and friends through various endeavors.Her love for helping others turn their skills and knowledge into money is what led her to begin working with entrepreneurs, particularly women.

She loves seeing women succeed and help businesses flourish which she portrays through her involvement in events and projects surrounding women empowerment. She truly believes that anything you love doing can and should be a source of income for you and she will help you on that path.

For more information on how KaMedia can help your business grow through social media take a browse our website to learn more! www.QueenKaMedia.com

This week’s guest post is from the team at Integrated Technologies Australia:

As an entrepreneur, you
often have to wear many hats to succeed in business. One day you’re updating
the company blog and managing your social media pages, the next day you’re
responding to customer enquiries and calling back clients. Unfortunately, this
busy work can eat away time that could be better spent on growing your
business.

That’s where automation
comes in. By letting software automation tools take care of the medial tasks,
you can gain more time to focus on the core business activities that matter to
you.

Let’s take a closer
look at how you can harness the power of automation to
optimise your time:

Social
Media

If you have multiple
social media profiles, you need to keep each page active by regularly posting
new content, responding to customer enquiries, and letting your followers know
about upcoming events, sales and competitions. While these tasks are important,
they are also time-consuming.

Social media automation
tools let you manage all of your profiles from a single platform. They’re also
equipped with a range of powerful tools to save you time and increase the
output of your social media campaign. You can automatically schedule hundreds
of posts in advance, review in-depth analytics to find out what is and isn’t
working for your campaign, and filter through conversations by keyword,
hashtag, and location to find out what people are saying about your business.

Furthermore, you can
cross-post all of your content across multiple platforms such as Facebook,
Twitter, Instagram, YouTube and LinkedIn. Some software tools even recommend
the most ideal time to post your content.

Invoicing

Automating your
invoices can save you a lot of time on manual paperwork. And ensure you get
paid sooner too. Some of the most popular billing and invoicing software are
Invoicely, Zoho Invoice, Xero and Replicon. Regardless of which software you
choose, each one is highly customisable and jam-packed with features to make
your life easier.

With automated invoicing
software you can create professional, custom invoices from scratch. You can
also automatically schedule repeat invoices, track your time, monitor pending
invoices and be instantly notified when an invoice is paid. If you want to
invoice on the go, most software tools offer cross-compatibility between
desktop and mobile devices.

No matter how big or
small your business is, you can fine-tune every aspect of your invoicing to
suit your specific needs.

Wireless
Presentations

How many times have you
had a business presentation held up by technical problems? Your laptop won’t
connect to the projector, you brought the wrong cables, or you have no cables
at all. These issues are not only inconvenient they can cost your business in
lost sales and reputation.

The good news? These
days you can use a wireless presentation system to broadcast your presentation.
These products typically come as a single black box and let you use Wi-Fi to
wirelessly transmit data from your smartphone, laptop, tablet, or desktop
straight to your room’s screen.

Better still, you don’t
need any special software to do this, just the device itself and a solid Wi-Fi
connection. All you have to do is connect and present – it’s that simple. By
saving time on costly setup, you can present seamless and engaging
presentations without any disruptions.

If you want to discover
the benefits of a wireless presentation system for yourself, get in touch with
an automation expert who can assess your existing room and propose a custom
presentation solution for you.

Email
Marketing

Thought email was dead? Think again. According to WordStream email is the third most influence source of information for B2B audiences, while 73 percent of millennials identify email as their preferred means of communication.[i] So if you want to reach your audience faster and on a more frequent basis, automated emails are the way to go.

There are two ways you
can automate your emails. One way is to setup autoresponders that send an email
when a customer performs a certain action. For example, the system could send a
welcome email when a customer signs-up to your newsletter, or a customer
instantly receives an email after they buy a product from your website. The
other type of automated emails are those as part of a larger drip campaign.
These may be emails sent to new subscribers over a longer period of time in
order to introduce new products, promote sales and events, offer a free trial,
or share monthly newsletters and video content.

Better still, most
email automation tools have a simple drag-and-drop interface to let you
customise the look and feel of your emails. Platforms like BombBomb and Covideo
also let you record and upload high-quality video into your emails to help
boost CTRs.

Integrated Technologies Australia (ITA) are a Melbourne based Automation company. They take the latest technologies, untangle the complexity, and embed them straight into your home or business. Whether for entertainment, automation, energy management, or security, they do more than provide technological solutions, they enhance lifestyles.

E-commerce is the business of buying or manufacturing products and then reselling them for a profit. Business owners painstakingly search for the best suppliers or manufacturers to do business with. Without realising it, most e-commerce businesses maintain an inflated budget to cover operational costs.

Look at different areas of the business and work to get them all streamlined. Optimise business processes to save money which will allow the company to run on a lean budget. Cutting costs would radically boost company profits, this fact is in all the best business books. There are several methods to save an e-commerce business money.

You just need to analyse existing processes and adjust them accordingly. Decrease supply costs to make sourcing products even more efficient. It is one of the most effective ways to increase annual profits. Along with supply management, proper inventory management processes also need to be streamlined as well.

Quality Control

Customers will sometimes receive defective products. They will contact the seller to complain about the low-quality product and return it for a full refund. The worse case scenario is after the refund the customer writes a bad review about how they received a defective item. Not only will there be a loss of revenue but the negative review may also damage future sales conversions.

The best solution to prevent customers from receiving defective products is to establish quality assurance guidelines. Start at the manufacturing stage of the product. Talk to the manufacturer and make an in-depth quality checklist that each unit must pass. Order samples to ensure that the set quality standards are met before making a bulk order.

It would be ideal for the business owner to visit the factory where the products are made. In case that is not an option, hire a certified product inspector to perform a thorough quality inspection for you. It is vital that all products, every unit is checked to ensure that quality is up to standard. This process would help prevent loss of revenue from returned products.

Lower Total Inventory Cost

Some sellers make the mistake of ordering too much quantity. They get overly excited about the vision they have for their product and order way too many units. Being too headstrong about selling and not doing the proper market research is a bad idea.

You run the risk of getting stuck with too much product that doesn’t sell. The funds used to acquire the excess products would have been better used for more productive endeavours. Instead of overstocking product, set aside a sufficient budget for PPC campaigns in Amazon or Google. That marketing method would increase sales conversions and help move products faster.

Ordering costs include the price of the product, insurance, transport, currency exchange differences, taxes and other fees as well. Ordering costs otherwise known as landed costs also include any extra services such as paying for a certified product inspector.

Carrying costs are all the charges incurred when storing products. Warehouse or storage fees, insurance and any fee related to holding or storing products. Ideally, carrying costs should only make up about 20-30% of your total inventory costs.

Maximise space by arranging products systematically at every storage location. In case it is costing the business more than the recommended 30% of the TIC then it may be time to re-evaluate how to store the products more efficiently. Take a look at other storage options, and it may be time to tweak existing fulfilment processes as well.

Inventory health

Shortage costs are a result of not keeping good inventory health. Sellers that run out of stock would be forced to put in a rush order of products. A rush bulk order would cost extra. Shipping that rush order will also cost more if you use airmail instead of a freighter.

If you are selling on Amazon, good inventory health achieved by using the Amazon inventory management tools. These tools, such as the Amazon sales coach or inventory management tab, provide sales related data.

There, you can set inventory minimums which can then be used as an alert to order the next batch of products. Other e-commerce platforms do also provide inventory management tools. Master these tools and read all the sales reports and sales projections for each listed product. These reports provide an accurate estimate of how many units should be ordered for each product to fulfil customer demand for a specific time period.

Data from previous seasonal events can be used to forecast customer demand for the current year. In case that data is not available, check the sales of competitors to gauge the demand and purchase enough stock to cover possible orders.

Expand sales Channels

This method will not only reduce supply costs but also increase business revenue. Instead of making a lateral change and adding another online retail store think about selling products wholesale. The profit margin per unit will not be as good as selling each unit individually in an online marketplace.

Believe it or not but the profit margin will be more significant due to the fact sales will be in bulk instead of per piece. The shift from retail to wholesale will take some getting used to.

A business that has mastered the art of selling online will just need to tweak operations to process, accommodate and sell bulk products. Growing a business to a much larger scale will need direct supervision until it is streamlined.

Getting into wholesaling will allow multi-channel sellers more flexibility. Establish new business relationships that can support ventures into wholesaling. Network with businesses that need your products, it would be best to have the products directly shipped to your B2B customers.

Coordinate with manufacturers about setting new terms for bulk orders. That will also provide the business with a better profit margin as well.

Fulfilment Logistics

The crucial final phase in the supply chain process. Hiring someone to just process orders can become expensive depending on the number of people employed to do just that. Some sellers choose to do process each order themselves.

That can work if sales are sporadic, but once sales start to pick up, processing orders will eat up valuable time. Consider using 3PL(Third Party Logistics), provider. The 3PL option can prove to be more cost-effective since they will be the ones to store the product and process each order.

Once an order comes in their staff will pick the product, package and ship it to the customer usually on the date of the order. For sellers familiar with Amazon FBA, 3PL are the external version of that service. It is vital to set up the most cost-effective fulfilment option to process orders quickly, efficiently and get them to the customer.

Conclusion:

Enhance business processes to become more efficient. Decrease supply chain costs by accomplishing the methods listed above and increase company profits. Have the vision to start selling wholesale, carefully select B2B customers and process their bulk orders while effectively selling across multiple channels as well.

Nathan Sharpe is the entrepreneur behind the business blog Biznas. He knows that you must wear many different hats for your business to be a success. He helps others achieve this success by sharing everything he knows on his blog, as well as any new lessons he learns along the way!

Forming a business is the easy part.
Sustaining it, however, is another matter, considering the fact that 50% of
newly formed companies fail in their first year. Out of those businesses that
survive, only one in 20 will still operate after five years.

The chances of failure are alarmingly high.
Entrepreneurs, however, don’t mind these odds as they continue to form new
companies every year. True, you’re never sure if your business will survive and
prosper especially during an economic slowdown.
You can, however, increase your chances of success.

While running a business requires your full
attention, you need to keep an eye on your finances. After all, it doesn’t make
sense running a business for the sake of yielding poor profits. Unfortunately,
this is a fact that many business owners fail to grasp.

So how do you keep your finances in order?

Here are several accounting tips you need
to keep in mind when forming and running a new business.

Understanding Start-up Costs

When forming a new business, you often
incur start-up costs. These are one-off payments that are grouped into two
types:

Investigatory
– These are the costs incurred during the market and product research phase.
These include transportation, labour or hiring, consultancy fees, and cost of making
deals with potential suppliers or distributors. At this stage, you haven’t
formed the company yet. You’re still exploring the feasibility and potential
income of the business.

Pre-launch
Costs –These are expenses usually incurred for the launching of
the company. By this time, you’re now ready to sell the products or services.
The costs include advertising, rent deposits, staff training and salary.

Fixed vs Variable Costs

Once the business starts to operate, you’ll
incur two kinds of costs – fixed and variable.

Fixed costs are expenses you have to pay
regardless if your company made money or not. Here are some examples:

Rent

Salaries
and fees

Equipment
and supplies

Insurance

Meanwhile, variable costs are expenses that
can increase or decrease depending on the number of sales generated or
production rate. These include:

Actual cost
for each product produced

Deliveries

Sales
commissions

Benefits of Hiring an
Accountant

Hiring an accountant will be advantageous
to your start-up company. This particular professional can provide your
business with:

Financial
knowledge and insight

Eyes to
detect potential financial troubles

Advice on
how to deal with tax legislation, PAYE, NI benefits and other payables

Updates regarding changes in government legislation
that can affect your business

Acquiring Basic Accountancy
Skills

Having an accountant will improve your
company’s financial management. Still, you need to learn even the most basic
accountancy skills. You don’t have to do the bookkeeping yourself. Instead, you
should learn basic financial management skills as well as accountancy ideas and
terminology. By taking the time to learn these skills, you can:

Make
well-informed decisions and apply strategies suited to your business

Gain
insight from your competitors by reading and understanding their annual
financial reports

Learning these basic accountancy skills require
little or no money at all. There are plenty of resources that are free and
available to read online. You will, however, need to devote your time to this
subject.

Choose a Suitable Business
Entity

Now it’s time to decide what kind of
business entity you’re going to set up and register with HMRC. Here are the
kinds of trade options you can create:

a.
Sole Trader or Partnerships

Setting up a business as a sole trader or partnership is the
simplest way. Here are some of their advantages:

b.
Limited Company

Just like sole trading and partnerships,
you’ll still pay income tax and national insurance. In addition, your company
needs to publish an annual basic financial report. You should also take note
that this data is accessible to the public. In return, your company enjoys:

Limited
liability

Protection
of personal assets

Better
access to credit, compared to sole
traders and partnerships

Adopting an Accounting System

You need to choose and use an accounting
system that will provide accurate financial details. Be aware that fines and penalties are imposed for:

Erroneous
and incorrect record keeping

Late
submissions of returns and accounts

You also need to consider a suitable system
that can handle all your accounting data. Do you prefer:

Handwritten
ledgers or accountancy software?

Cloud
computing or simple spread sheet?

Many companies today favour using cloud
computing. It’s a convenient way for sharing data with your accountant who can
check and verify it regularly. Online accounting also allows you to file and
pay your VAT returns electronically. In addition, companies that pay VAT online
are rewarded with longer payment deadlines.

Entrepreneurs also need to invest in
reliable accountancy software run by knowledgeable accounting or bookkeeping
staff. Remember:

The
software can only give out results that are based on the data input.

Some
software can be pricey and may also require regular paid updates.

You’ll need
qualified staff to run complex software operations.

If you or
your people don’t have much experience in bookkeeping, better adopt a manual
spread sheet system. While this process is time-consuming, the records are
easier to update and understand.

Conclusion

Making profits is not
enough for a business to succeed. You also need to exercise proper financial
management as well as an accurate accounting of transactions. By adding a
reliable accountant to your team, you can keep an eye on the sustainability and
profitability of your business.

David Hughes is the Managing Owner/Director of Rodliffe Accounting. He has over 15 years of experience working with small business owners. He offers specialist accountancy services, including business planning and bespoke tax strategies.

Starting a business is very
difficult, and that’s not even the bad news.

A study by UC Berkeley & Stanford revealed that 9 in 10 startups fail
in the first year. Clearly, having a good
idea is not enough. Millions all around the world have thought that they had
the next best thing. Then they got a rude awakening.

Unless you are working
solo, you have to understand that an organization is the sum of all parts.
Everybody must be working together in unison to achieve the same task. Each of
the workers must be on board with what you are trying to do.

Now, every company has a
culture. This is different from a brand,
which can be your identity from the customer’s perspective, or from your own
point of view.

The
company culture isn’t always seen by outsiders. Good organizations already have an established culture that any
new employee will have to learn and adjust to.

The culture is the set of
values and mindsets the employees develop in the course of working for the
organization. This could either be
imposed or organically assumed. An unhealthy culture is one where everybody is
working for their own selfish agenda at
the expense of the others and the organization itself.

An unhealthy culture is a
toxic environment.

You can’t hope to retain
your employees for a long term even if the pay is good.

The Cost of Employee
Turnover

In general, employee
turnover is costly.

We say this because some
companies have managed to create a resilient business model that can weather a
high turnover rate. Take McDonald’s, for example. It’s a huge training ground
for employees who want a temporary stop while they finish school or move on to
better careers.

Yet, McDonald’s consistently is one of the
top-earning companies globally.

But you don’t want to
follow that model.

You want to retain
employees because it makes the most business sense.

For example, you don’t
always want to be training new hires because of the high turnover rates.
Training costs money and lowers productivity, especially if you are a small
organization where there are no clear delineation of functions. You have to
assign somebody to train the new employee, and
that takes away from their regular tasks.

Besides, you can expect the
new employee to produce less while still learning on the job. That means the
productivity of the organization suffers unless the others work more to fill
the gap.

The company understands that they also have
lives to live outside of the organization

They trust their co-workers

Their career path is clear and there’s an opportunity to move up

A 50:50 balance between
work and life could never be achieved. Unfortunately, there’s no metric to
measure that. Instead, it’s mostly about the impression that the company
doesn’t just see you as a worker but a person.

For new organizations, it’s
important to determine the estimated cost of employee turnover. Once they see
the numbers, they are going to be really serious about ensuring their workers
stay.

Younger workers (25 to 34
age group) tend to have a shorter stay (2.8 years) compared to senior workers
(55 to 64 age group) who have an average tenure 10.1 years.

Turnover will also depend
on the type of industry you are in.

State workers typically
stay longer probably because of the security of tenure and pension. The mining
and manufacturing industries have the highest employee retention compared to
the other sectors.

On the other end of the
spectrum are those working in the food service industry, which has an average
employee retention of 1.9 years.

Here are some of the
findings of the BLS

The hospitality, tourism, and leisure
industry, which has an average employee retention of 2.2 years.

Architects and engineers tend to stay in one
company for 5.7 years

Lawyers stick to one law firm for 5.1 years

Teachers and librarians also shift jobs after 5.1 years

Managers and professionals stay in the same
job for 6.4 years

You always want to keep
your workers happy because when one leaves, it generally costs your company an
equivalent to 6-9 months’ worth of salary.

Another study by the Center for American Progress also presented some worrying
figures:

Specialized skills cost 21% of the annual
salary of the employee

Workers with an annual salary of
$50,000-$75,000 will cost the company about 20% of their wages when they
decide to leave

Those who earn less than $30,000 in annual
wages will cost the organization 16% of the total employee salary

How to Know if You
have a Healthy Work Culture

The good news is that you
are not trailblazing a new path. There are successful business models that you
can follow to ensure a good working environment that will motivate employees to
stay longer.

What are the traits of a
healthy company culture?

Employees trust each other. Everybody knows that the company is a safe place. They can be themselves without their colleagues backbiting or ranting against them on social media. Nobody plays politics in order to get ahead.

Good performance is recognized. Nothing builds frustration faster than being overlooked. Sure, a bonus would be nice, but just calling their names during the company meeting after they’ve done a good job will go a long way. Of course, a bonus would be better, which will also motivate others to do well.

Everybody picks everyone up. When somebody is going through hard times in their personal life, (they are people, after all), everybody pitches in so productivity doesn’t suffer. This is because workers believe in the vision of the company so they work hard to realize that vision.

Employee voices are heard. Even if the salary is high, what employees really want is to know that their opinions matter. Encourage everyone to voice their concerns, ideas, and suggestions. During company meetings, employees should feel that they can speak up without fear of any backlash. There’s no better feeling than your idea being adopted by the executives and seeing it succeed.

Good communication. The CEOs value the opinion of the clerk as they do the top executives and project managers. In the same vein, project managers are in constant communication with their teams to make sure everybody is still on the same page. The beauty of the technology today is the number of tools that can enhance communication within the workplace.

Healthy work-life balance. The employees can only put in what they can put out. Meaning, the effort is not a perpetual resource. If they continue to work without recharging their batteries, they are bound to experience a burnout. Encourage them to also take care of themselves and their families. Get some exercise, develop some hobbies, and make some friends outside of the workplace.

Your employees are people, too. The worst thing you can do is to treat your employees like robots and grind them to the ground. They do feel tired. They will sometimes face problems in the home, which will impact on productivity. They do have children who also need to be attended to, and this includes school activities, birthdays, and other milestones.

Teambuilding is a must. The company organizes team-building activities at least once a year. These may not be limited to further education, training workshops, and seminars, which can enhance individual talents. You should also take your whole company on an outing to the beach or resort just so everybody can also view their colleagues as more than co-workers.

Bosses are leaders. If you have no idea how to be a good leader, there are actually a lot of articles about the difference between a boss and a leader. For instance, the boss thinks that he knows it all so the opinions of the employees don’t matter. The leader knows he knows nothing so he values the opinions of others. The boss criticizes when somebody makes a mistake, the leader encourages and helps the employee avoid committing the same mistake. The boss is quick to find a weakness while the leader is quick to find a strength that can be enhanced.

The bottom line? Employees
tend to be loyal to the leader rather than the boss.

Running your company from the ground up is already difficult, especially since the odds are stacked against you. However, don’t make it impossible by not working toward establishing a healthy work culture that can benefit you and your employees.

Patrick Bailey is a blogger and professional writing focused on mental illness and addition.

Attracting new customers and expanding your customer base is critical for your business growth. However, customer retention is even more important. Statistics show that the cost of acquiring a new customer can be five times higher than the cost of retaining your existing customers. Given these digits, it’s not surprising that a good customer experience is expected to become even more important than your products or prices by 2020.

In this customer-centered era, your billing system can become a key factor in boosting the overall customer experience and building stronger relationships with them. Let’s see how to use it to increase customer retention rates.

Building Highly Personalized Customer Experiences

Today, personalization dominates every segment of your customer interactions, including your invoice management. People are used to highly customized services, tailored just for them. For example, some of your customers prefer to make payments using different credit cards, while others would go with a bank direct debit. And, before they book your services, they will first check whether you offer their desired payment method.

Precisely because of that, you need to make sure payment options are highly flexible and adapted to your customers’ needs. This is where automated payment processing shines. Namely, the implementation of a direct debit system allows you to manage recurring direct debit payments across multiple sites, helping your customers carry out transactions using multiple payment options and currencies. By providing a plethora of ways to pay, your target customers will be more likely to sign up for a repeat purchase.

Greater Security Builds Trust

The rise of online payments provides cyber criminals with easier access to customer information. And, your customers are aware of that. Precisely because of that, they choose those companies that can guarantee that their personal information will stay safe during the transaction.

Therefore, to get your target customers to choose you over your competitors and come back to you again, you need to meet the highest payment security standards. Of course, this is an extremely time-consuming and costly process, as it requires strong servers and hiring in-house tech support.

However, with the help of automated billing software, you can reduce your operational costs significantly. No matter if they’re used as a standalone platform or they’re integrated into your existing business software, these platforms are cloud-based and comply with PCI DSS (Payment Card Industry Data Security Standard). By investing in them, you will make sure that your customers’ sensitive data, billing, and payment processing are out of hackers’ reach and handled at the highest level of security.

Don’t Let Failed Payments Hurt Customer Relationships

Studies show that more than 64% of small businesses face the issue of failed and late invoices. For any business owner, handling this major problem is inevitable. It includes sending multiple dunning emails and reminders that are not pleasant to their customers’ ears, too. Therefore, it’s a great challenge to get your customers to pay you and, at the same time, maintain strong relationships with them.

This is why you need to automate your rebilling efforts. A reliable payment platform will first try to rebill your customers automatically and collect the payment again. Most importantly, it will notify your customers of any failed payments and empower them to resolve the problem as fast as possible.

Real-Time Information Boosts your Customer Retention

To keep your customers satisfied, you need to tailor your billing system to their needs. And, to do so, you need to monitor your business health and performance, track your customers’ behaviors and understand what their major problems are when carrying out transactions. Of course, tracking your major KPIs and creating regular reports manually would eat up loads of your time.

So, instead of handling a myriad of digits and using complicated Excel spreadsheets and formulas, you can invest in an automated billing platform and generate your financial reports effortlessly. Most of these platforms have in-built reporting tools that you can customize and adapt according to your needs.

With these reports, you will have a full insight into the distribution of billings, a comprehensive customer list, a list of invalid customer information, transaction details, and so forth. By tracking your financial health, you will be able to make better-informed decisions in the future and tailor your business operations to your customers’ needs and expectations. Above all, you will be able to identify the major problems in your billing system and prevent these from hurting your customer relationships.

Over to You

To win your customers over and turn them into your brand advocates, you need to focus on building strong relationships outside your products. And, this is where a solid recurring billing system comes as a blessing from the skies. It will help you interact with your customers more effectively, help them complete the desired actions faster, and tailor your invoicing and rebilling strategies to their needs and expectations. Above all, you will be able to make data-oriented decisions that would boost people’s experiences with your business.

As a successful entrepreneur,
CEO, or business manager, you know that taking
your business to the next level in its development is not much different
from launching it. The same considerations and dedication are essential for an
expansion to be successful.

Depending on the size of your business,
expansion can be as simple as hiring your first employee. Growing your
business depends on a wide range of circumstances. Economic forecasts, market
considerations, and the business cycle all play a role. Other factors in play include the availability of reliable shipping
and transportation, labor markets, and access to raw materials.

Determining the best time
to expand can be tricky, but if you know the
signs to look for, the decision becomes much easier.

The
Customers Demand Expansion

Repeat customers are an indication of ongoing demand for your products or services, as well as satisfaction with what you offer. Loyal
customers will request expansion, whether it is a store closer to where they
live, an online site or even a local warehouse for faster shipping.

Consider all options before following through on customers’
requests for expansion. Your budget has to be able to sustain opening another
facility, adding a line or hiring more employees.

The Business Is Busy

Management and staff may find they are too busy too much of
the time. If people feel as if they’re
spread too thin, then you have more business than you can handle. If
the company is not a seasonal phenomenon
but year-round, then expansion is in order. Managers who consistently wonder if
they can complete their work are managers
of a business which must grow.

Expansion is not just
increasing the number of employees or shifts—although both of those decisions
can pay off. Expansion is finding the
next level for the business.

In considering the right number of employees, consider the “Rule
of 150.” Businesses and anthropological research find that when the size of a firm exceeds 150 personnel, it changes in culture and quality.
Below that number, the structure is much less hierarchical and far more
flexible. Above 150, the structure becomes slower and less reactive.

Gore-Tex famously builds a new factory when the staff at one
reaches the 150-person level. 150 people is
about the maximum number a leader can stand on a chair and address directly
before “speak louder” calls begin.

The
Business is Out of Room

Physical expansion is
indicated when there’s no room left in the workplace to function
efficiently. People can tell when space is cramped, even before accidents
caused by limited space occur.

Poor staff morale is an indicator as is lower production. Meeting
clients away from the office because no room exists is another sure sign of
needing more space. Clutter and mess are another — everything should have a
place and be in its place.

Try reorganizing before relocating or using flexible work
hours if possible so employees can share workspaces.

The
Team is Solid, Capable, and Ready

Expansion requires people who have bought into the business.
They are personally invested in the success of
the business and want it to get to the
next level — they see that as a way of increasing opportunities for themselves.

With a talented team in place, your company can consider expanding. Talented employees may end up
relocating to branch off and create their own remote team, adding further value
to the business. Some may decide to take on a new product line. Whatever way
your expansion takes place, having people who are part of the team before it
takes place — especially if new people are being
brought onboard — will make the expansion’s success more likely.

Some employees may be unable to relocate, prefer to work on
the floor than be in management or dislike additional responsibility. Don’t
assume your team is ready for expansion. Canvas them for feedback.

The
Market Is Growing

Businesses in a growing market will face the demand to expand.
With more customers, businesses find that
current operations are strained. They may
even be turning away customers.

Study the market conditions carefully, and make sure this
strain is not a temporary or seasonal issue. See what competitors
are doing, especially if some
customers have transferred their business to them.

Developing
New Lines of Business

Enterprises develop new lines of business frequently. Many
of those new lines are variations on
existing ones or are logical extensions of them. For example, a retail men’s
clothing store may add accessories, jewelry, and drink glassware into its
offerings. A logistic supply company known for cartons and drums may add shrink-wrap,
tape, and green
shipping solutions to their lines.

New lines of business are as much an expansion as building a
new factory. They should fit smoothly into your current marketing model—or the
model needs to be adapted so that all
lines work within it.

Use focus groups to research if a new line will work. You
might think it is a great idea, but the market may disagree.

You
Have the Capital

For a successful business
expansion, you need sufficient cash flow to cover unforeseen costs and investments that won’t have a return on investment (ROI) for several months. Adequate revenue
or financing to support an expansion is a good indication you are ready to ramp
up your business.

But simply being profitable
isn’t enough to justify expansion. Create a business forecast as a reliable
representation of your company’s potential indicating the best and worst scenarios
if you expanded. If the results between both forecasts are narrow, then it’s
time to scale up.

You are Meeting and Exceeding Goals

If you are meeting your
milestones ahead of schedule, it might be time
for expansion, especially if other factors like the right team, cash flow, and
a growing market are in place too.

If you don’t have the money
ahead of schedule it isn’t the time to grow even if you have met all your other
milestones.

You’ve Done Your Research

Whether it is
adding another location, creating an e-commerce site, or expanding into a new
market, do your homework first. If you have well-researched plans in place, it
is likely time for growth.

Don’t rush
into the next stage of development without extensive research.

You’ve Outgrown the Local Market

If you’ve
tapped out the local market, it may be time to consider another location or
even an e-commerce site. Expanding into a different vertical will attract new
clients and help your business grow.

Make sure you
have explored every avenue locally because most people like to support
businesses where they live and work.

Follow Your Gut Instinct

The best
entrepreneurs and CEOs have an instinct for good business. Don’t allow success
to overshadow that instinct. Always explore your hunches, even when business is
a little slow. Successful entrepreneurs can identify market services and
products that are not being met, or have an eye for just the right location.
Knowing exactly when the iron is hot enough to strike is a trait only the most
successful capitalists possess.

You may experience failures from time to time, but trying again is what makes a successful entrepreneur!

Cory Levins is the business development director for AirSea Containers, a family owned and operated company dedicated to the safe transportation of dangerous goods. Cory oversees the development and implementation of ASC’s internal and external marketing program, driving revenue and profits from the Miami, FL headquarters. Linked In: https://www.linkedin.com/in/cory-levins-b2406a83/

This week’s guest post is from Sasha Belopoljanski and is a little different but, having been through the experience, is super important! Here are some tips for how to get a mortgage when you don’t have it as easy as just submitting W-2s.Continue Reading