This is your third consecutive SXSW. Does it feel like “been there, done that” by now?

SXSW is always something new. It’s such a big event, we never really know what to expect. We’re going into our third year and we’d like to say we know what we’re doing, but it could go anywhere. ... Venues could be really fucking bad-ass, or just kind of OK. We’ve always had a really good experience.

Tell me about your SXSW 2011 gigs.

We have four shows total. One official, the rest of them are kind of underground. Our official label showcase is going to have its own flavor with the bands that are there. The lineup is really, really good. It should be a lot of fun. `Another gig` is going to be with a few more San Antonio bands: Bombasta, Los Nahuatlatos `formerly known as Xemilla`, and Los de Esta Noche. They’re a bunch of brown bands from San Antonio, but there’s also bands from Austin — brown bands — jumping on that bill. For St. Patty’s Day we’re going to be “Piñata McProtest.” I think we’re going to try to speak in Irish accents.

Ever get any attention from labels at South By?

We’ve had several labels kind of hint at the idea and introduce themselves, and I never heard from them again, so I guess it didn’t work out. For us we’re going to treat it as any other show, play a kick-ass rock ’n’ roll show. If we get picked up by a big label, that’s great. We’re not going into it with that mindset, our number one priority is to play a kick-ass show and win over some new fans. That’s the most important thing.