Marketing Operations Specialist, Online Marketingairbnb

THIS JOB HAS EXPIRED

No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town.

Airbnb?s Online Marketing team is a small but growing team dedicated to connecting travelers and hosts together through world-class acquisition and retention efforts. Through rigorous technical discipline, daring hypotheses, roll-up-your-sleeves execution excellence, and a dyed-in-the-wool love of traveling the world and acquiring new experiences, the Online Marketing team strives to approach demand and supply generation in innovative and surprising ways.

Airbnb is looking for talented Marketing Specialists to join the Online Marketing team in our San Francisco office. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.

Responsibilities

Build, manage and optimize effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups and strategic investment) across various search and social media networks, including Google, Yahoo!, Bing and Facebook
Create, manage and optimize localized marketing campaigns based on strategic initiatives and deliver on specific CPA goals in native languages
Generate and update online marketing reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater Online Marketing team
Manage ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.
Identify new opportunities and strategies for assigned markets that will assist with scaling our acquisition efforts for specific languages

Requirements

2-5 years of tactical online marketing and account management experience
Knowledge and understanding of global ad platforms (Google, Facebook, Bing, etc.) and local ad platforms
Highly proficient in Excel (pivot tables, graphs, formulas, etc.)
Ability to share knowledge and work on a team but also be a self-starter to hit individual ROI goals
Familiarity with creating innovative and effective marketing strategies on multiple ad platforms. Experience ranging from writing ad copy, trafficking, defining audience targets, structuring tests and generating out-of-the-box solutions to help increase conversions are all musts
Ability to work efficiently in a fast-paced, start-up environment
Excellent communication skills
Must be creative, detail-oriented, organized and results-driven
Fluency in foreign languages is a plus
Benefits