The oddest, scariest ice cream ads you’ll ever see

Gawker calls this video “nightmare-inducing,” and that’s pretty much correct:

The ad is for Little Baby’s Ice Cream, a relatively new outfit in Philadelphia that’s just opening its first store. You can read all about the company in Philadelphia Weekly. Inspired in part by San Francisco’s Humphry Slocombe, Little Baby’s has mashup flavors like Earl Grey Sriracha, Balsamic Banana and others. And the three ex-rockers who founded the company say they’re influenced by Dadaism and other avant-garde art.

Check out this video, just as bizarre as the first:

Co-founder Pete Angevine tells Philadelphia Weekly he wants ice cream to be like music, “where it’s bizarre and you have no frame of reference and you’re like, ‘I don’t know what’s going on here, but I love it!’ That’s the best feeling. I want that to happen in your mouth.”