Aaron Lewis | Sinner

In Aaron’s own words, “Sinner is a newer take on classic, traditional Outlaw Country, Waylon and Merle and Willie, and Hank Jr. and Johnny Cash and all that stuff. That was the music I heard as a kid, and that’s the Country music that permeated my soul and stuck with me my whole life.”
Aaron is gritty and authentic; he is not “slick” like a lot of current country artists today. We captured this with the use of real and relatable photography paired with a gritty texture to give the photos depth and a weathered look.
Photographer: Jim Wright
Art Direction: Big Machine Label Group Creative: Sandi Spika Borchetta, Becky Reiser
Graphic Design: Becky Reiser, Justin Ford
Wardrobe: Kim Perrett
Hair & Make-up: Mari Fandl