Marketing

Marketing

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In Understanding Social Media, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic,...

Brand management and talent management have traditionally been managed separately, to the point that completely different branding messages can be delivered to potential talent and clients. In Brand and Talent...

In Does It Work?, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective...

Star Brands, companies that deliver unique and compelling value to their customers and stand out among the competition, do not just happen. They are carefully crafted and nurtured to drive customer loyalty and increase...

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...