What was the open rate of your last email campaign? If it was embarrassingly low, then there are some changes you need to make before you deploy your next campaign. Hard bounces, spam complaints, and unsubscribe requests damage your ability to effectively reach your recipients inbox. We recommend you start with your data quality and doing some email cleaning. http://ow.ly/oboR3092BoE

Skipping Email Verification: If you are currently not putting any type of email address validation in place on your landing pages that is a problem. You are letting poor quality data sneak into your database and do damage immediately or over time. http://ow.ly/Nssj3092B3k

Like most digital marketers, you are probably spending a lot of money on lead generation. But, why is your email list not performing? Let’s take a look at the most common reasons your digital data is not getting the performance you are looking for. http://ow.ly/G3od3092Apw

Email engagement is the buzz word we constantly keep hearing about. But, what exactly does that mean? Engagement is the art of getting your recipients to open and click your emails. The secret to unlocking your potential is sending out transactional emails. http://ow.ly/FcMw3092zRf

Overtime good email addresses go bad, this is why it is important to use email verification. Users frequently abandon their email account, maybe they make a new one, or they could have provided you with bad contact credentials to begin with. http://ow.ly/wuSK3092zC0

The ability to verify email addresses in real time is now in demand more than ever. So which solution should you turn to get the best job done? No one is going to tell you that their competitors are better than them, but we can tell you WHY our tools are better than the other options on the market. http://ow.ly/6V1H3092zft