Garlic, shallots continue to lead organic category at Auerbach

by Christina DiMartino | January 09, 2011

The organic category continues to grow in demand for Maurice A. Auerbach
Inc., Jeff Schwartz, vice president of the South Hackensack, NJ-based
company, told The Produce News.
"Increases are consistent, rather than dramatic," said Mr. Schwartz. “We have
had to increase our sourcing in order to meet the growing demand.”

Maurice A. Auerbach is the exclusive Northeast distributor for “Mori-Nu”
brand organic tofu products, which are produced by Morinaga Nutritional
Foods Inc. in Torrance, CA. Mr. Schwartz said that the line of tofu products is
a growing item for the company, which he attributed to the shelf-stable
product.

“ 'Mori-Nu' products are also a step ahead in food safety,” he said. “The
aseptic packaging the company developed ensures that the product remains
free from the harmful effects of light, oxygen and microorganisms without
preservatives or irradiation. The shelf-stable package does not require
refrigeration until the product is opened. Consumers like this convenience
factor.”

Garlic continues to be the top performer in Maurice A. Auerbach’s organic
line. The company sources from South America, Mexico and California.

“Many of our customers are now asking for kosher organic garlic that is
certified by the Orthodox Union,” said Mr. Schwartz. “Certain insects render a
food item non-kosher, so the garlic must be inspected in this regard.”

He added that at one time in the produce industry, fruits and vegetables
presented no conflict with kosher laws. That is no longer the case. The
company’s organic garlic is another good food source for customers who
need a kosher offering.

Organic consumers, Mr. Schwartz noted, are typically committed to the
category despite the economy or other factors.

“Consumers will pay whatever they must for organic products,” he said. “They
typically figure that they don’t consume enough that the price should be a
reason to buy conventional. These people perceive organics as being a
healthier choice, and they are committed to the category regardless of the
premium.”

Typical American consumers, Mr. Schwartz said, don’t use a great deal of
common sense when making food choices. They will buy a cheaper, non-
organic product to save five cents.

“I engage common-sense rules at my table,” he said. “I try to eat seasonal
foods that look and taste better. But, consumer demand drives the food
industry, and we have to supply what they want.”

Mr. Schwartz said that attending the Fruit Logistica show in Berlin every year
helps him to seek out and stay connected to the company’s sources, including
organic producers.

“I have great success in sourcing items and expanding our sourcing network
at the show,” Mr. Schwartz said. “I get to connect with about 90 percent of our
existing shippers and producers. Of all shows, including the major ones in the
United States, this show sets the standard for the produce industry. I also
learn an immense amount about packaging and effective displays that helps
us to market our organic, as well as conventional, lines.”