Dig In | Kosher

In the beginning, there were graham crackers. And they were good. They were crunchy and sweet and delicious with cold milk, hot coffee, or all by themselves. And like all things that are good, Trader Joe decided to cover them with chocolate. Dark Chocolate. And they were so good, because the chocolate was so good; velvety and rich and deeply fudgy. Yet still, something was missing...

Exactly what kind of “kettle” is involved in making “kettle chips”? It turns out, the kind of kettle isn’t what’s important. What’s important is the fact that frying thinly sliced potatoes in any kind of smaller vessel, requires cooking in smaller batches. And chips made in smaller batches have a longer cooking time—due to the drop in oil temperature each time a new batch is added. More time in hot oil yields a chip characterized by serious...

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...