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About me

A design specialist with 20 years professional experience in UX, IA and UI. My forté lies in designing digital products using ‘Lean’ methodologies. I love working on early stage concepts and bringing them to life with user personas, interactive prototypes and high fidelity interface designs. Over the years I h… Read More

A design specialist with 20 years professional experience in UX, IA and UI. My forté lies in designing digital products using ‘Lean’ methodologies. I love working on early stage concepts and bringing them to life with user personas, interactive prototypes and high fidelity interface designs. Over the years I have honed my instincts as a designer and make it my priority to understand context and to employ user testing to iteratively refine and optimise user experiences.

In 2002 I co-founded a successful design agency in London which I directed for 8 years. During this time I learned what it takes to build a successful business. I cultivated a culture of collaboration, and dedicated time and resources into developing internal research and development projects in order to drive innovation.

Brands I have worked with include Apple, Nokia HERE, Virgin, UNESCO, Quebec Government, Sony BMG & Visa and my portfolio includes digital media projects for industries including travel, entertainment, media, events, education, television, NGOs and startups. Between 2010 and 2014 I consulted with a number of startups in London, Paris and San Francisco.

I'm currently working at HERE a Nokia business, a world leading location based services company in Berlin, Germany. Read Less

Web References

Why design is the key to success

I believe design should not be considered as an after-thought. The combination of design, technology and business is critical to success because it enables product iteration to happen faster and at a higher resolution. Being fluent in the full design stack means I can take you from prototype to a full featured pro… Read More

I believe design should not be considered as an after-thought. The combination of design, technology and business is critical to success because it enables product iteration to happen faster and at a higher resolution. Being fluent in the full design stack means I can take you from prototype to a full featured product. Read Less