NEW YORK, April 30, 2013 /PRNewswire/ -- Analytic Partners, a leading global marketing consultancy, announced today the latest release of their proprietary analytics and forecasting software, GPS (Guiding Performance and Strategy). Based on the insights from Analytic Partners' ROI Genome Project, the firm has enhanced GPS' web-based, customizable interface and functionality, which includes marketing simulation, predictive planning, optimization and tracking.

GPS is currently leveraged by CIOs, CMOs and other marketers across various industries to manage and monitor global businesses, align budgets, set and monitor business objectives, assess the risks and opportunities of marketplace and spending changes, and develop and track forecasts. GPS provides a transparent and accurate view of performance and integrates data including paid, owned and earned online and offline media, promotions, and other marketing initiatives, as well as economic information.

"Over the course of our 13 year history, Analytic Partners has established and compiled an internal insights database, now coined the ROI Genome Project, to help us identify and quantify the drivers of successful business performance," said Nancy Smith, CEO of Analytic Partners. "We've applied those insights to every service we offer, including the technology we build. Those principles of success, integrated with the power we provide through GPS, have become an invaluable way for our clients to make well-informed business decisions."

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Analytic Partners is the first firm to provide both the analytics technology and consultative services to companies in a range of sectors including financial services, electronic, hospitality, retail, and CPG. Based on the individual needs of their clients, and with the assistance of Analytic Partners' team of data scientists, data is audited and compiled into GPS, ultimately producing customized reporting and insights. Organizations leveraging these dual services experience a direct impact on marketing and sales programs. On average, Analytic Partners witnesses an average ROI improvement of 30% for our clients.

"In order to understand where you want to spend your marketing dollars, you first need to understand what has worked and what has not," added Nancy Smith. "Taking a granular view of the facts and reasoning behind sales fluctuations is the first step to achieving a greater ROI. Our clients partner with us in long-term relationships to continually build deep knowledge about their brands, customers and competitors."

Analytic Partners is a leading global marketing consultancy, founded in 2000to deliver customized analytics that improve sales performance and marketing ROI. Analytic Partners provides both the technology and consultants to help marketers achieve a deeper understanding of their business through insights from marketing mix modeling, cross-media attribution, digital and social media analysis, customer loyalty analysis, predictive modeling and marketing optimization. With multiple locations in the Americas, Europe and Asia-Pacific, Analytic Partners serves multinational businesses and local brands across the globe.