Players Everywhere Invited to Share Obsessions with Peart, Portnoy, Mayer and More

The SABIAN Obsessed Campaign is all about drummers and their Obsessions. In a series of revealing print ads and videos, the cymbal brand’s most famous and iconic artists – among them Neil Peart, Mike Portnoy and Jojo Mayer – have shared their Obsessions, musical and non-musical both. And now drummers from around the world have also been invited to share their Obsessions through a brand new Facebook app developed by SABIAN – their first ever.

“Throughout this campaign, our endorsers have told us about a musical obsession, a life obsession and a SABIAN cymbal obsession. We’re now giving our customers a chance to do the same, and we’ll feature the best Obsessions prominently on our Facebook page,” is how SABIAN eMarketing Coordinator Katie Bursey describes the Obsessed app.

Although this is SABIAN’s first Facebook app, it’s certainly not the first time they have leveraged social media and the power of their customers into a brand campaign. Probably the best known instance of this is Cymbal Vote, where for the second consecutive year SABIAN has allowed their customers to vote and decide their new product offering.