It's no surprise that today's consumers are shopping for their next vehicle online. According to a relatively recent Millward Brown Digital study, 85 to 90 percent of auto shoppers conduct online research. That's not to say that traditional advertising is dead...

Traditional advertising is still an effective way to build brand awareness, given its wide reach, and is a great way to feed your digital marketing efforts. However, if your website is not optimized to engage consumers in all stages of the vehicle shopping process, then your dealer group is missing out on a big opportunity.

In the infographic below, we've detailed why offering an intuitive vehicle shopping solution on your group site is essential, as well as which research tools will help increase user engagement and drive more conversions and sales.