Swedish brand H&M has been hard to keep up with lately. The brand released news of Beyoncé fronting its summer campaign, as well as published its annual sustainability report. And, now H&M has announced that it will be launching yet another collection, this one indicative of “off duty model” style. The pieces are effortlessly cool and comfortable, exuding that trademark look seen in street style photos capturing models as they run from show to show.

Titled “The New Icons,” the collection is inspired by four of the most recognizable faces in the industry, who also star in the campaign: Joan Smalls, Daphne Groeneveld, Lindsey Wixon, and Liu Wen. In the next phase of the campaign, H&M will get up close and personal with the models on its website by featuring exclusive content about the life of these modern icons. You can head over to the site now to get an inside look at their bios and some of their personal style quotes.

Scheduled to hit stores mid-April, the collection kicks off the spring/summer season with a variety of looks that are festival ready, from a tasseled white leather jacket, to lace mini skirt, embellished vest, and western inspired ankle boots. The pieces are simple yet eclectic, reflecting the kind of wardrobe a model would actually acquire through her international travels, with ease of packing always kept in mind. These looks would typically run up some serious designer prices (models are likely gifted them for free), but the “New Icons” Collection provides the cool streetwise factor at the refreshing H&M price point, perfect to round out your summer style rotation!