A new client approached me regarding their site’s recent drop in the search engines. After a quick initial review, part of the problem was immediately evident. A glance at the source code revealed that the meta keywords tag was used incorrectly. While not all search engines use the meta keywords tag, this glaring mistake set off alarms to carefully check the rest of the code.

Sure enough, the person who created the site overlooked simple SEO techniques. Title tags were meaningless, img tags were missing their alt attributes and had names like “picture1.jpg”

Since all these basic SEO techniques were missing, I quickly became concerned about how the site had originally achieved high rankings to begin with. My first and worst fear was that a Black Hat SEO firm had engaged their skullduggery and gotten my new client banned. Luckily, this was not the case. The site had, drum roll please… content!

Now, as I’ve stated before content is king. The beauty of the site was that with all the glaring problems, the site had been rather high in the SERPS.

You need a web site that can get the job done. For over 10 years, we have worked with clients to produce innovative web marketing and design solutions. We understand it’s a collaborative effort, driven by your unique needs and our ability to transform them into marketing tools that work for you and your customers.

Over the last several years a very important theme has emerged over and over again. Keep it simple
The problem with simplicity, is it's more complicated than you think. Every day, day in, day out, you are surrounded by jargon. Meta tags, title … [Continue reading]

What is the SEO puzzle you ask?
Well, the major search engines, use guarded algorithms to serve their users the most relevant results possible. When you go to Google, or Yahoo to find something on the web, you hope, nay, expect to receive a list of … [Continue reading]

In SEO, the many little things can add up. I've previously stated that content is king, and stressed the importance of title tags. Both of these are important, but the little things can go a long way.
Many sites overlook the simple step of … [Continue reading]

From a programming perspective, I love AJAX. AJAX, which stands for Asynchronous Javascript And XML, is a fantastic programming tool that can deliver extremely interactive web sites. Outside of Java or Flash, it can deliver user interactions that … [Continue reading]

I am still amazed at how many times I see a site that is missing their title tag. The title tag is the most obvious way to let users, searchers and most importantly the search spider figure out what a page is about!
Part of the beauty of title … [Continue reading]

Many people ask me how they can increase their web site's rank in the search engines. While there are several things they need to be doing, having relevant content is the most important.
Don't get me wrong, using META tags, page titles and proper … [Continue reading]