Butterfly Home

Butterfly Home

In Nepal, incarcerated mothers must choose between bringing their children to live with them in prison or sending them to the street. Butterfly Home is a safe haven, learning center and surrogate family founded to support the education and growth of these children both in and out of prison.

Brief

Butterfly Home runs on Pushpa’s passion as well as the generosity of donors from around the world, but to shore up that global support, Pushpa’s powerful story needs to be shared. To that end, Critical Mass and Interbrand were tasked with designing a brand and responsive site that would help to simplify the Butterfly Home story, raise awareness, and drive donations.

SOLUTION

Serve as a call to action and a digital context for Waiting for Mamu—a documentary film that chronicles Pushpa’s incredible story. Visitors to the site can learn how to host a screening while finding outmore about Butterfly Home, the lives of rescued children, and how to donate.