STRATEGIES
Develop and strengthen art skills. This is the creative side of advertising.
Compile a portfolio of writing, graphics and ideas. Gain knowledge of production
and printing. Work with college or regional magazines and campus publications.
Take technical writing courses for technical areas of interest. Learn how to
sell your ideas. Get experience in the field, even if unpaid.

AREASMEDIA
Advertising Sales
Planning/Buying
Public Relations/Promotion
Research
Design, Art and Production
Direct Marketing -Direct marketers advertise directly to the customer through
mail, magazines, radio, or TV to get an immediate response by telephone, mail,
or fax.

STRATEGIES
Secure internships. Get practical experience through part-time or summer positions.
Develop creativity and learn to take initiative. Join campus or local newspaper
or radio advertising staff. Create a portfolio.

STRATEGIES
A Master’s or Ph.D. may be required for advanced statistical analysis.
Need experience with statistics, data interpretation, and writing. Complete
a co-op program or internship at a market research firm. It is critical to be
computer literate and somewhat mathematically adept since research tends to
involve “number crunching.”