What is Search Engine Optimization and Why do I need it for my website?

The internet is a big place. Very big. According to the Cisco Visual Networking index-a forecast of all internet traffic that will take place over the next few years- global internet traffic will reach 1.3 zettabytes of information by 2016. What is a zettabyte you might ask? 1,000,000,000,000,000,000,000 bytes-the 0’s and 1’s in computer language-or 1 billion terabytes of information. That’s Billion, with a “B.” You know that “huge” 500 Gigabyte hard drive in your computer that you think you could never possibly fill up? imagine two billion of those. For reference, your average webpage is about 60-80 kilobytes, or 60,000-80,000 bytes. Compared to the earlier number, this is inconsequentially small.

Like I said: Big.

So how does someone sift through all of these webpages to get to what they want? That’s where the search engines get to do their thing. Google and other search engines like Bing and Yahoo, for example, use search algorithms to connect you–the person searching for something–to whatever it is your looking for. Whether it’s a new laptop, the best way to house train your new puppy, or a review of the latest box office hit, it all comes down to math. It seems natural then, that as the internet changes and grows so does the equation.

That is where Search Engine Optimization comes in. What we do at Paintscape Designs Inc. is refine the code behind your website as well as its actual readable content as much as possible to make it easy for these search engines to get to your website. It doesn’t matter whether it’s a blog or a full e-business. By constantly maximizing the exposure you get from the web, you can get the most that the internet has to offer.