What do you dream of?
Red Guy: It’s always the same. I am about 10 years old lost in the woods. I can feel something following me, calling out my name, getting closer and closer. I try to scream but nothing comes out. Eventually I wake up from the boredom.
Duck: Dog Leather, all kinds of leather.
Yellow Guy: I dream that my middle is haunted.

The first episode, in which a smiling notebook sings a song teaching the three main characters (Red Guy, Yellow Guy and Duck Guy) how to be creative has been seen 30 million times. It includes the tip: “Green is not a creative colour.” […] Even its creators seem a little overwhelmed by the scale and commitment of the fanbase. The first episode – borne out of a desire to poke fun at art school education and “do something with puppets” – was only uploaded to YouTube on a whim. Yet it led to an invitation from Sundance film festival, where it successfully screened in 2012. Channel 4’s Random Acts commissioned a second episode a year later and soon a Kickstarter campaign had raised over £100,000 to fund four more.

Inevitably, the show caught the eye of more mainstream commissioners, but the team refused to be lured. “We wanted to keep it fairly odd and have the freedom to do exactly what we wanted,” says Pelling. “We felt: if it’s been born out of the internet, let’s keep it there.”