Stocks end the day mixed with the Dow falling slightly and the S&P 500 pushing to finish with another record close. This was the S&P 500's 41st record close of the year. Virgin America (VA) soared during its IPO debut on Nasdaq today. The young airline company that only recently began turning profit ended the day up 30%. As gas prices continue to fall, consumers have more discretionary cash on hand. Many Americans are using this extra cash for retail purchases, as retail sales increased 0.3% in October. Americans can begin enrolling in Obamacare for 2015 health insurance plans tomorrow.