“In my works, I refer to unpleasant subjects such as power-people conflict, consumer society, assimilation, war, politics, religion and dissolution. Despite not grown up as an MTV kid, I attach great importance to the power, methods and intelligence of commercial ads, mainstream movies and mass media. The things I valued as a young university student are now transforming into consumer goods as I watch with awe. My method can be described as reverse engineering. I like to provoke people. The capital and political power apply refined and well crafted communication techniques to exploit the people and I use their own methods to disturb them a little.”