How to Improve Your Link Building Outreach Pipeline

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources. Three common questions are critical to understand at any point in your link campaign: Do you need more link prospects? Do you need to revise your email templates? Do you need to follow up with prospects? Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You’ll want to make a copy to get started with your own version. Our link building workflow We’ve been able to improve our efficiency via this template by following a simple workflow around acquiring new guest posts on industry-relevant websites. The first step is to actually go out and find prospects that could be potentially interested in a guest blog post. We will then record those opportunities into our template so that we can track our efforts and identify any area that isn’t performing well. The next step is to make sure to update the status of the prospect when anything… [Read full story]