Province puts $250,000 into Proposify software

Kevin Springer, pictured, and partner Kyle Racki are planning to hire another developer for their Proposify venture. Their company has received a $250,000 investment from Innovacorp. (TIM KROCHAK / Staff)

Proposify is a web-based technology that improves the process of preparing business proposals.

“We’re going to hire another developer and will continue to refine the product before hitting the market hard in about two months,” Kevin Springer, a partner in the venture with Kyle Racki, said Friday.

“The investment gives us a runway to continuously refine the product and get it out to our target market,” Springer said.

He said he and his business partner are confident they’ve found a dynamic niche for their product, which is already attracting users, some of them testing the software, while others are paid subscribers.

“We will be in a very good place if we can push beyond 500 paid users in the next year.”

Springer said the cloud-based software is winning fans in creative industries such as advertising and public relations, but has applications useful for any business involved in proposal writing.

“Our software can reduce spending on proposal writing significantly, and is also customizable, which is rare in this field.”

Proposify is a cloud-based application that helps users track and manage proposals, collaborate with co-workers and create reusable templates so new proposals can be sketched out in minutes.

It was developed by Springer and Racki and is the cornerstone of their business Pitch Perfect Software Inc.

Racki is a web designer and marketer with over 10 years of experience, while Springer is an entrepreneur who has built and grown businesses in Canada and the United States.

Economic and Rural Development Minister Michel Samson said the company has developed a great product.

“Innovative startup companies play an important role in the economy, and have the potential to grow, hire local talent and reinvest in their communities,” Samson said in a news release.

The $250,000 investment from Innovacorp will finance Proposify’s product rollout and business development this year, the news release said.

Springer said Proposify software speeds up the process of proposal writing, and in turn reduces costs and improves profitability for service providers and salespeople.

He said the platform makes it easy to track and manage proposals, collaborate with teams, design layout, and store and retrieve reusable content. It allows a number of people at different locations to work together seamlessly to create custom-designed proposals through their web browsers.

Greg Phipps, managing director of investment at Innovacorp, said most service-based companies need to write proposals to stay in business.

“The company is well positioned to be a leader in proposal software for professionals in the creative industries,” he said.