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Shirley George Frazier

Shirley George Frazier is recognized as a best-selling author, popular speaker on small business and marketing topics, and the world’s authority on the gift basket industry.

In business since 1990, Shirley is president and CEO of Sweet Survival LLC. She helps creative people and aspiring business owners to create a great life for themselves and their families by turning their passion into a fun and rewarding pastime or business.

Shirley’s books include Marketing Strategies for the Home-Based Business, How to Start a Home-Based Gift Basket Business, and The Gift Basket Design Book as well as several business, marketing, and college success e-books.

Her gift basket books are the industry’s best sellers, helping thousands of gift designers to open home-based and retail stores selling gift baskets to individuals, corporations, churches, and associations worldwide.

As a professional speaker, Shirley conducts seminars at small business development centers, gift industry trade shows, blog conferences, and consumer events. She provides small business and marketing advice on CNBC, New York’s Fox Channel 5, LiveWell Network, and Food Network; and publishes articles in Gifts & Decorative Accessories, Spare Time Magazine, and Opportunities Magazine.

Shirley also writes business articles online for SmallBizTrends.com, CoxBlue.com, and NashvilleWrapsCommunity.com; and is quoted in Associated Press, CNN Money, Black Enterprise, Entrepreneur Magazine, Gift Shop Magazine, The Orange County Register, New York Newsday, Washington Post, and worldwide publications.

When Shirley’s not traveling, she consults with small business clients, experiments with food recipes, and plays daily with her twin Yorkshire Terriers, Mae and Pepi.

For more information or to invite Shirley George Frazier to your next event, visit her website at ShirleySpeaks.com, contact her at 973-279-2799, or Email Shirley@ShirleySpeaks.com.

Works

2010

How to Start a Home-Based Gift Basket Business

The World’s No. 1 Book for Every Gift Basket Designer!

Have you dreamed of starting your own gift basket business? Have you been hesitant to put your plans into action?

This comprehensive book, No. 1 in the world and considered the “industry bible,” containers all the necessary tools and success strategies you need to launch and grow your own business.

Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving business. She shows you how to develop a business plan, estimate start-up costs, select inventory, price services, and stay profitable.

From painless record keeping to helpful hints on designs and savvy marketing techniques, her step-by-step methods are realistic, innovative and easy to understand.

Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide will put you on the path to building your own home-based business.

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