Boelter Aims to Simplify Restaurant Marketing

The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing. The app, designed to help independent restaurants drive customer engagement and traffic, builds...

The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing.

The app, designed to help independent restaurants drive customer engagement and traffic, builds on mobile application technology Boelter gained when it acquired Anchor 5 Digital last year. Boelter will introduce the app at next week’s Midwest Foodservice Expo.

“We’re not just providing our customers digital marketing technology, but also decades of Boelter foodservice expertise,” said Eric Boelter, president of the Boelter Companies. “With Boelter Blue, we’ve made it easy for restaurants to reach and engage customers so they can focus on what they do best – preparing great food and entertaining guests.”

Boelter Blue customizes and sets up each restaurant’s app. Then with just a few clicks, Boelter Blue customers can pre-set or send on-the-go messages and photos directly to customers’ phones and connect customers to existing online services including reservations, menus, ordering, delivery, and loyalty programs. The app includes an easy-to-navigate dashboard so restaurants can measure real time results and trends to see how they’re doing.

“What sets this apart is our service extends well beyond launching the app,” said Dan Holen, co-founder, Boelter Blue. “To help our customers stay top-of-mind, it’s important we help them deliver the right marketing content, at the right time, to further entice customers through the doors.”

According to the National Restaurant Association, nearly a third of consumers say technology influences their decision on where to dine out or order delivery/take-out. It’s certainly made a difference for some of Boelter Blue’s initial users.