Latest Posts tagged with “P”

Are you thinking about submitting an entry for this year’s IPA Effectiveness Awards, but not sure where to start? Les Binet, Head of Effectiveness at adam&eveDDB, gives his advice for the whole process – from start to finish. Read more

Want to take a step up in managing your team? Megan Hallinan, Head of PR & Social at MBA discusses what she learned from the popular TV series ‘13 Reasons Why’ on how a leader should empathise with their team. Read more

In the first edition of our 'What's inspired you?' column, IPA Director General Paul Bainsfair reveals the "heart stopping demonstration of human accomplishment" that inspired him on a trip to New York. Read more

“...Is this just fantasy? Caught in a landslide, no escape from reality. Open your eyes, look up to the skies and see.” Freddie Mercury wrote those words in 1975 but they could easily be applied to 2017, argues IPA Director General Paul Bainsfair.
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To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Beth Hazon, Managing Director at Drummond Central picks her "eclectic mix" of ads, ranging from Old Lions to party proof kitchens and... blue blood unicorns. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, David Billing, ECD at Above+Beyond shares his hand-picked favourite ads "because you didn’t need another middle-aged guy telling you how great Guinness 'Surfers' was, did you? Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, Tom Ewart, CCO/Founding Partner of The Corner shares his favourites, including a cultural landmark, the Unexpected and "the greatest use of eight words in advertising, ever". Read more

Praise, prestige, recognition and reward are within your grasp… that is if you can prove the value of your expertise. Why not give it a go, urges J. Walter Thompson's Head of Planning Neil Godber. Read more

"It only took me four years to realise that I could make a living from what I truly love – coming up with mad stuff and then making it." After attending the inaugural Advertising Unlocked open day, Kate O'Connor shares her experience of it as she attempts to make a career switch from Financial Services into the world of Creative. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Yousaf Khalid, Group MD at Everything Different, makes his selection which includes the government, gangs and Guinness. Read more

Has the bubble burst on creativity? Are our brains logging out as our computers are logging in? In a tee-up to the IPA’s upcoming Computational Creativity session, St Luke’s and Karmarama co-founder Dave Buonaguidi cuts to the quick. Read more

During a visit to the NASA space centre in 1962, President John F. Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said, "Hi, I'm Jack Kennedy. What are you doing?"
"Well, Mr. President," the janitor responded, "I'm helping put a man on the moon." Read more

Earlier this year IPA President, Sarah Golding, set out her ‘Magic and the Machines’ agenda and a new programme to help agencies fully embrace data and “the machines”, to deliver better marketing. Here Sue Elms, Consultant at Skin the Cat argues that we should embrace the machines, and even delegate to them, but we should never abdicate to them. Read more

Do you have any advice for what activity works best for agency staff? And how much time should I dedicate to organising this as I already have a lot of projects I’m working as part of my core job role? Read more

"The best ads are able to land themselves slap bang in the middle of culture." To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Anna Carpen, Executive Creative Director at 18 Feet and Rising, makes her selection. Read more

"The future's bright, the future's...?" To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, Stephen Woodford, CEO at Advertising Association, makes his selection. Read more

I’d like to work from home at least two days a week but I’m worried my boss won’t approve. I have no children, I’m not looking after an elderly relative but I have a long commute and I feel this would help me get a better work-life balance. Please could you give me some advice on how I should approach the topic? Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Mark Earls makes his selection, including 'the coolest cartoon in the kingdom'... Read more

"You don't always get what you deserve, you get what you negotiate." The IPA's Finance Director Tom Lewis picks out the main takeaways from this year's Business Growth Conference to help you improve your commercial performance. Read more

"What I might be able to get across in an hour of talking, this campaign can do in 3 minutes – that's the power of a great ad." Find out which five ads Nicola Mendelsohn, VP EMEA at Facebook selected as her top five. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week, IPA Scotland Chairman James Pais takes us through his favourites, which feature a snowman, skinheads... and Elvis Costello. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. What makes an ad great? Find out in this week's edition by Ali Hanan, founder of Creative Equals. Read more

Staff are the single biggest expense of any agency and average rates of churn for our profession are around 30%, making it a significant part of your biggest cost, so it's something you want to manage properly. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. This week Kate Cox, CEO of Bray Leino, shares the five ads that had the greatest personal impact on her. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week Dave Trott, creative director, copywriter and author causes Creative Mischief with his selection... Read more

Matthew Philip, Strategy & Effectiveness Director at Manning Gottlieb OMD, discusses how can you get a grip on effectiveness, create real value for clients and win at the biggest awards in the business. Read more

Tim Williams, Founder of Ignition Consulting Group and speaker at this years’ IPA Business Growth Conference, provides practical steps you can take to price projects on the value they add, not the hours you put in. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past century. Alive for over half of the IPA's 100 years Stephen Roycroft, IPA Northern Ireland Chairman and Managing Director, RLA Ireland shares the five ads that taught him how to pursue greater effectiveness throughout the 25 years he’s been learning the game. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week Brian Coane, IPA Chairman for Scotland and Partner, Leith Agency adds a Scottish twist to his selection. Read more

Dear Liz, I’ve been in my current role at an agency for a few years now and while I enjoy it, I’m concerned that I’m no longer learning anything new. I’d like to increase my skills – perhaps with extra training or a course – but it’s not common practice for employees here to do this and I’m not even sure if there’s a budget for it. How would you recommend I approach this subject with my line manager? Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week Nicky Unsworth, Chief Executive of BJL Group and the re-elected Honorary Secretary at the IPA, chooses her favourites which feature white horses, a gorgeous animation and Joan Collins... Read more

Janet Hull, IPA Director of Marketing Strategy and Executive Director of Creative Pioneers, launched Creative Pioneers² at the BBC’s Apprenticeship conference on Monday (6 March), on the first day of National Apprenticeship Week. Read more

To celebrate the IPA's centenary this year, we are asking adland's finest to pick their top five ads from the past 100 years. This week, Andy Reid, IPA City Head for South West and Managing Director at McCann Bristol, selects his favourite ads which includes 'A Big Orange Hit'... Read more

In the lead-up to our Festival of British Advertising, we are asking adland's finest to pick their top five ads from the past 100 years. In the first of the series, find out which five our Director General Paul Bainsfair gives a (Castlemaine) XXXX about... Read more

Chris Hirst, European and UK Group CEO of Havas, Chairman of Havas UK, and Chair of IPA’s Effectiveness Leadership Group, argues that one of the biggest challenges facing the advertising industry is perception. Read more

I have been fortunate enough to work with some great managers and mentors throughout my career. One common theme is their consistent messaging around building long term successful client relationships. Read more

“Should I move jobs?”, was a question that came up a lot when I was performing my duties as a mentor at a recent IPA event. Agency staff from across our industry wanted to know if they’d be better off in another workplace and were under the impression they could earn more elsewhere or get promoted more quickly by moving. Read more

I'm not going to lie to you... the IPA New Business Speed Mentoring event we held on 12th October at Cheil felt like the longest and hardest job interview of my life. Hopefully I got through to the second round... Read more

Director General Paul Bainsfair on how the IPA is helping its members to navigate adland’s rules and regulations, through the publication and launch event of 'Ad Law: the essential guide to advertising law and regulation'. Read more

Any successful career should be grounded in a thorough understanding of the industry you have joined. The business of advertising is a complex, fast-moving landscape of theory and practice – ‘part science, part genius’ – and in such a competitive environment new starters need to hit the ground running. Read more

Whether your priority is changing brand perceptions over the long-term or encouraging consumers to interact with your brand more immediately, including Out of Home elements in the plan can help. Read more

For the last few years the IPA has been working hard to forge partnerships with agencies and like-minded associations all over the world to help us all realise a shared ambition for a more effective, valued and profitable profession. One staffed by practitioners who are knowledgeable about their craft and can contribute meaningfully to their work for clients. Read more

With 35 million weekly listeners and more than 300 stations, UK commercial radio offers scale and variety to advertisers. Yet the potential to use the platform to create flexible and influential branded messaging and content is sometimes overlooked. Read more

The Information Commissioner’s Office (ICO), responsible for regulating data protection in the UK, has published an overview of the EU General Data Protection Regulation (GDPR). The overview looks at some of the core themes of the GDPR, setting out short explanations of the obligations for data processors and controllers under the new law. Read more

I recently joined a young and dynamic agency where there is a large emphasis on after work drinks. Although I have attended a few of these, they are becoming so regular that I feel pressured into attending in order to build and maintain relationships. I have other commitments in my personal life and am finding it hard to balance the two, along with late nights. I’m also worried this will soon affect my energy levels at work, what can I do? Read more

If you want to sell value but they want to buy at close to cost, there is a conflict. How agencies deal with and negotiate that conflict will be one of the key factors in their future success. Read more

Further to my previous blog explaining the IPA’s new data protection working group, I have written to the Information Commissioner’s Office and to DCMS, asking for clarity on parts of the new EU General Data Protection Regulation. Read more

A client has told us off-the-record we've been awarded the business, but we need to have “a final chat with Procurement” before they can formalise it. What should we expect and how can we prepare? Read more

I've worked full time as a New Business Director for 5 years and would like to approach my line manager about reducing my hours from 5 days to 4 days so I can care for a sick parent. Can you offer any advice on how I should prepare for this discussion? Read more