Свое Мнение Your Opinion - Святой Источник / Holy Source

Four and a half years for packaging - a decent life. During this time, it loses its relevance. So brush up on bottle design "Holy Spring" has been entrusted to the agency "an opinion", which is already nine years engaged in branding projects.

The agency has been tasked to do the packing today, and it should remain so in the next 3 - 4 years. In this brand, of course, it was to preserve their identity.

What has been proposed?

First of all, the team has paid attention to the logo. His mark has become easier and more modern, disappeared extra stroke - the logo has become even easier. On the label was removed marks - there are more air. Wave at the bottom of the label has become more concise and contrast due to overlapping geometric color plates.On the inside the kitchen creative director of the project told "his opinion" Andrew Kugaevsky:

"It was something. Hours-long meeting, the emotional debate, a lot of options, errors, and finally, elegant result. Those nine months in 2010 were very exciting and constructive cooperation with the agency team "Holy Spring".

Therefore, we are happy to return to work on the package after more than four years. I would say that is not easy to change your own creation, which seemed perfect, but we still managed to make a bottle of attractive and modern, while maintaining the familiar and the familiar image of the consumer. We are very satisfied.