File PhotoThere's no snow on the ground just yet, but isteners to Andy Rent in the morning on The River 100.5 woke up last Friday to hear holiday tunes on WTRV-FM. This afternoon, Star 105.7 joined the holiday bandwagon.

GRAND RAPIDS – If you love Christmas music, the most wonderful time of the year has arrived.

Radio station Star 105.7 switched today its all-Chrstmas, all the time format today with more than six weeks to go before Dec. 25.

WSRW-FM (105.7) threw the seasonal switch this afternoon, but The River ushered in its holiday season last Friday on WTRV-FM 100.5

Fans of Star 105.7, which had been clamoring for holiday tunes last week on Facebook, cheered the change on the adult contemporary station owned by Clear Channel Communications.

“So been waiting for this day,” said Mandy Wright Johnson, of Paw Paw, on Facebook.

Shari Hoke, of Greenville, was none too happy this afternoon.

“Sorry, bah humbug til after Thanskgiving,” she posted.

Arthuro Placencia took a middle approach.

“I know some say too early,” Placencia said. “But it just means more listeners after Thanksgiving.”

Townsquare Media-owned The River, which plays continuous soft favorites, switched formats last Friday morning, leading a perplexed Lorianya Marie to ask, “Is it just for the weekend or is it until Christmas?”

Replied The River's Andy Rent, “We're now playing all of your holiday favorites, 24/7,” he said.

Whether West Michigan is ready or not, Bing Crosby was dreaming of a White Christmas early this afternoon on The River and will be doing so for the next 47 days until Christmas.