How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Contrarian Opinion Week

For one week only (week of December 19), DMN will be publishing contributed pieces from a number of marketers. Our only criteria is that the author take a contrarian or unpopular opinion and make a case for it. More details below.

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.