More Insider

The major reason for no ICON Insider in April was that it coincided with the biggest trade show in the world – Bauma. Having spent a long week in Germany, it felt appropriate to discuss trade shows as the main topic for May’s Insider.

In the last issue of ICON Insider we spoke about the value that print advertising is still playing in today’s digital world. There is, however, no escaping the many opportunities that digital advertising can bring. We explore some themes this month.