Damien Hirst's Other Criteria Comes to New York

Other Criteria, the legendary arts-based publishing company co-founded by Damien Hirst opens its doors in SoHo today.

Damien Hirst has brought his arts publishing company—and the all the shoppable products that comes along with it—stateside. Expect printed and hand signed toilet paper, iron-on polka dots in Hirst's infamous style and color, bronze casts of unmentionable body parts, artfully doodled skateboard decks and more. A special section of the store also contains Damien Hirst memorabilia such as tote bags, tee shirts and notebooks printed with the artist's initials and his infamous bejeweled skull.

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In addition, jewelry designer Hoorsenbuhs' limited edition collaboration with Hirst will be sold at the SoHo location. The stamped and numbered necklaces and rings are inspired by Hirst's work with pills.

These items, along with the original prints, editions and books by which Other Criteria is known best will be sold on the second floor of the store. A special silkscreen print edition titled "Mickey", inspired by Walt Disney's famous mascot will be released tomorrow to celebrate the opening of the store, with a portion of the profits going towards Kids Company charity.

Todd Eberle for Other Criteria

The lower space of the shop acts as a gallery, displaying interchangeable prints, editions and sculptures published by Other Criteria. The space will also host artist talks, screenings, trunk shows and cocktail parties.

As the first location in the U.S., Other Criteria SoHo plans to continue to generate original material ranging from prints, artist's books, objects, jewelry, clothing, sculpture and more, just like its two sister shops in the U.K.

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