We have all heard of people having nose jobs, boob jobs and liposuction - but now a new trend growing in popularity in America: Cinderella surgery.

American women desperate to either look better in shoes or simply fit into smaller sizes are going under the knife to change the shape and size of their feet.

Dr Ali Sadrieh, a podiatrist at Evo Advanced Foot Surgery in California, told the New York Times that the surgeries had become so popular that he's coined new names for the procedures. He calls toe shortening the ‘Perfect 10’ and toe lengthening ‘Model T’.

U.S. women have started a trend for so-called 'Cinderella surgery' which sees them having the size and shape of their feet surgically altered so they can fit into designer shoes

These surgical procedures involve changing the length of the toes or removing unsightly bunions, Time reports.

Some women are even going so far as to have fat inserted into the soles of their feet to allow them to walk more comfortably in heels.

Dr Sadrieh calls this surgery a ‘foot tuck’.

Women who have the surgery often opt to have their bunions removed and their toes shortened. Image shows a foot before the surgery (left) and after it (right). The patient had her bunions removed and her toes shortened

Some patients also have fat inserted into the soles of their feet to make walking in heels more comfortable. Image shows one patient's foot before and after the surgery - she opted to have her bunions removed

It is also reported that some have requested (and been denied) liposuction on their toes.

And, Dr Oliver Zong, from NYC Footcare, says that to his horror one woman asked him to amputate her little toes - but he refused to do it.

Dr Sadrieh says that he initially thought 'Cinderella surgery' was a bit vain.

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However, he told the paper: 'On the
surface, it looked shallow. But I came to see she needs these shoes to
project confidence, they are part of her outside skin. That’s the real
world.'

These surgeons do not only allow women to wear designer heels, they also repair the problems these shoes create.

Surgeons are also able to correct foot deformations that are caused by wearing high heels. Image shows a woman's foot before and after surgery - she had her bunion removed and three of her toes shortened

Surgeons say the treatment can help people fit into shoes that make them feel confident. Image shows a woman's foot before and after being narrowed (the big toe in the 'after' picture is still swollen from the surgery)

Dr Zong says he regularly has to correct foot deformation caused by wearing high heels.

And, while the treatment is biggest in the U.S., it is also available in the UK.

Clinics on Harley Street - such as the J
Hargrave Cosmetic Foot Surgery Clinic - are offering 'foot face lifts'
during which feet are narrowed, through removing bunions, and toes are
straightened and shortened.

The surgery is also available at private clinics in the UK

The clinics admit that it can take three to six months for the post-operative swelling to go down but say that, after this, wearing designer heels is much more comfortable.