Product News

2016-01-06

SnapBridge: Transforming photography into social moments

The new SnapBridge connectivity places Nikon cameras in the center of the smart devices ecosystem. Powered by the breakthrough Bluetooth® low energy technology, SnapBridge enables seamless sharing of moments in real time

Middle East and Africa – The launch of SnapBridge via Bluetooth low energy connectivity, a breakthrough innovation offering always-on wireless connectivity with smart devices, is announced by Nikon Middle East FZE. today. Nikon also proudly unveiled this progressive software at CES® 2016, as part of its innovation roadmap.

Building on Nikon’s heritage of pushing the envelope for innovation in the imaging field, this move raises the bar yet again as the Bluetooth-powered connectivity of SnapBridge provides photographers with a wealth of convenient, connected services. This technology signals Nikon’s focus on building up innovations for its software, effectively establishing the camera as part of the ecosystem of personal devices.

SnapBridge will be a standard feature in almost every new Nikon camera from 2016 onwards.

“As visuals have always been an ideal expression of messages, facts, and ideas, we believe that the source for such creations, the camera, must be able to constantly communicate with the world to enable immediate sharing. SnapBridge creates this essential, seamless communication with personal devices, so photographers can share their photos and tell their stories in real time,” said Takashi Yoshida, Managing Director, Nikon Middle East FZE. “The creation of a universal language of photography begins with SnapBridge.”

SnapBridge via Bluetooth low energy enables continuous and immediate transfer of images from the camera to a smart device as they are captured in real-time. This is achieved automatically without a need to activate image transfer from the camera, while also keeping power consumption low for both. Users can also continue to enjoy mobile internet connectivity during image transfer, allowing them to check their e-mail or access social media even as their photographs are being synced between the devices.

The pairing of Nikon cameras and smart devices begins with the SnapBridge application*1, available for iOS and Android TM on Apple AppStoreSM and GooglePlayTM.

Primary features of SnapBridge application

• Simple, intuitive setup to pair with smart devicesSnapBridge-integrated Nikon models can be constantly connected to a smart device*2 once the mobile application is installed. Simplifying connectivity, users only need to configure the connection just once, unlike previous Wi-Fi® transfer applications which require new set-up each time a user’s device is connected. SSID and password set-up that is usually required when connecting for the first time is no longer necessary. Users with multiple devices also need not worry about having to select only one device to pair with, as up to five smart devices can be paired with the camera*3.

• Automatic synchronization of location and time informationParticularly useful when travelling aboard with the difference in time and dates, SnapBridge smartly adapts the location and time settings from a user’s smart device and automatically synchronizes the camera’s respective information to the former. This removes the need to do such manual changes of information on the camera, so users can start shooting immediately without having to worry about inaccurate location and time settings that will be reflected in their image data.

• Seamless transfer of pictures, even during shootingToggle between the option to transfer images automatically during or after shooting via the camera menu. The camera intuitively switches from Bluetooth low energy to Bluetooth to transfer data even when the camera is turned off. Images are transferred to smart devices as 2-MP (Full HD) images in JPEG format. Original JPEG pictures can also be transferred.

• Helpful embedding of credit informationCredit information can be conveniently embedded into the image using the SnapBridge application. Users can select up to two types of text-based information, from copyright and image information, to additional texts and logos, to be placed in the image for personal image protection and identification.

• Freedom with remote control functions during shootingThe remote shooting*4 function allows users to confirm through-the-lens images on a smart device screen in real time before releasing the shutter via the application. Additionally, zoom control and the camera’s self-timer can also be controlled via smartphone, offering many possibilities and greater freedom during shooting.

• Seamless sharing to social media and NIKON IMAGE SPACEEasy sharing to social media applications is supported by SnapBridge. With a registered Nikon ID, Nikon users receive unlimited online storage for 2-MP images on NIKON IMAGE SPACE. Images transferred to smart devices in the 2-MP format can be configured to upload automatically to their NIKON IMAGE SPACE account from the SnapBridge application.

• The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.• Products, brand names and service names are trademarks or registered trademarks of their respective companies

1 App will be downloadable directly from the Nikon website in China2 Compatible iPhone® and/or iPad® or smart devices running on the AndroidTM operating system3 Select one device to connect with the camera each time (one-on-one communication)4 Remote shooting is possible only with cameras that have Wi-Fi support

About NIKON IMAGE SPACE

NIKON IMAGE SPACE is a free online service for sharing images, not only to users of Nikon digital cameras, but also to anyone who enjoys taking photos or recording movies. This service makes it easy for camera enthusiasts to upload, view, organize, and share their photos and movies with greater convenience. For more information in NIKON IMAGE SPACE, please visit http://nikonimagespace.com/.

Availability

For more information on the new SnapBridge application and other Nikon products, please visit http://nikon-mea.com.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-mea.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonMea and get the latest news and information from Twitter by following @NikonMea.