Monetizing the iPad

Monetizing the iPad

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The popularity of new categories of mobile Internet devices such as the iPad, netbooks, e-Readers and smart phones present operators with new and unique customer needs. As these devices proliferate, consumers need an alternative to long-term service contracts and are seeking data plans that fit their needs, when and where they need it. Moving beyond only pre- or post-paid offerings, operators have a new monetization opportunity with devices like the iPad that support real time over-the-air activation.