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The Coca-Cola Company and World Wildlife Fund Expand Global Partnership, Announce New Environmental Goals

Partnership and Company set ambitious global Water, Climate, Packaging and
Agriculture performance goals

ATLANTA, July 9, 2013 – The
Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the Coca-Cola
system’s sustainability stewardship with the announcement today of new, bold global
environmental goals and an expanded global partnership.

These
ambitious goals, which complement other Coca-Cola well-being and community
commitments, focus on sustainable management of water, energy, and packaging use
as well as sustainable sourcing of agricultural ingredients through 2020.

Building
on the initial successes of their nearly decade-long partnership, Coca-Cola and
WWF have agreed to extend their efforts by meeting ambitious new conservation
and performance targets, promoting the integration of nature’s value into
decision-making processes and convening influential partners to help solve
shared global environmental challenges.

“At Coca-Cola, we are deeply
committed to working with partners to address our collective environmental
challenges and responsibly manage the planet’s resources,” said Muhtar Kent,
Chairman and Chief Executive Officer, The Coca-Cola Company. “As we face a
resource-stressed world with growing global demands on food and water, we must
seek solutions that drive mutual benefit for business, communities and nature.
Working with WWF will continue to challenge our Company to advance our
sustainability programs, and WWF’s expertise will be instrumental in reaching
our environmental performance goals, some of which they help us set.”

“We are witnessing unprecedented demands on
natural resources around the world. Continuing with business as usual puts
everything at risk, including the viability of business,” said Carter Roberts, President
and CEO, World Wildlife Fund. “These problems can only be solved by working
together, and our work with Coca-Cola has proven that collaboration can amplify
and accelerate the impact we need.”

Under
the renewed and expanded partnership, Coca-Cola and WWF jointly developed new
2020 environmental sustainability goals for the Coca-Cola system – the Company
and its nearly 300 bottling partners in more than 200 countries. These goals include:

1. Improve water
efficiency by 25%. Coca-Cola will improve its water
use efficiency per liter of product produced through operational advancements
throughout the Coca-Cola system. This target complements the 21.4 percent improvement
in water use efficiency achieved from 2004 through 2012.

2. Help ensure healthy,
resilient freshwater systems. Coca-Cola and WWF will expand
their joint conservation efforts to 11 key regions across five continents,
including river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze
and Zambezi; the catchments of the Great Barrier Reef and Mesoamerican Reef;
and key regions in the Amur-Heilong, Atlantic Forests and Northern Great
Plains.

4. Responsibly
source material for PlantBottle™ packaging. Coca-Cola will work with WWF to
assess the environmental and social performance of plant-based materials for
potential use in its PlantBottle™ packaging. This will enable the Company to
meet its goal to use up to 30 percent plant-based material for all its PET
plastic bottles by 2020.

5. Sustainably
source key agricultural ingredients. Coca-Cola will work to
sustainably source its key ingredients, including sugarcane, sugar beet, corn,
tea, coffee, palm oil, soy, pulp and paper fiber, and orange. Coca-Cola also
has established Sustainable Agriculture Guiding Principles and will work with
WWF to implement the guidelines throughout the Coca-Cola system for these
commodities. In addition, Coca-Cola is also working to sustainably source
lemon, grape, apple and mango.

In addition to the goals jointly developed and announced with WWF,
Coca-Cola has reaffirmed its water replenishment goal and evolved its package
recovery goal through 2020 to include:

6. Replenish 100%
of water used. Coca-Cola will return treated
water from its manufacturing processes back to the environment at a level that
supports aquatic life, and replenish the water used in its finished beverage
products through continuing its community water projects with partners in more
than 100 countries. To date, Coca-Cola’s replenishment work has balanced an
estimated 52 percent of product volume through 468 projects.

7. Reach a 75% recovery
rate of bottles and cans in developed markets.Coca-Cola will work with the
beverage industry and local organizations to establish baseline information and
work to increase recovery and recycling in developing markets. The Company will
continue to reduce the amount of material and energy used in its packaging as
well as continue to use both recycled and renewable content.

Since
2007, The Coca-Cola Company and WWF have worked together to conserve and
protect freshwater resources around the world while helping to improve the
efficiency of Coca-Cola’s global operations. To date, the partnership has led
to major conservation gains, including helping to improve the ecological health
of seven of the world’s most important freshwater basins across five
continents, helping improve the Coca-Cola system’s water efficiency by 20
percent, working to prevent 5 million metric tons of CO2 emissions
across Coca-Cola’s global manufacturing operations, and promoting more
sustainable agricultural practices in the Company’s supply chain.

Media Conference CallCoca-Cola
and WWF will be hosting a conference call for media to learn more about this
announcement and ask questions at 1 p.m. ET on July 9, 2013. The conference
call will be hosted by Bea Perez, Coca-Cola Chief Sustainability Officer; Jeff
Seabright, Coca-Cola Corporate Environmental Officer; and Carter Roberts, President and CEO, World Wildlife Fund.

Twitter Chat@Coca-ColaCo
will be hosting at Twitter Chat with WWF on Wednesday, July 10, from 9:30-10:30
a.m. to discuss this announcement and address public comments and questions.
The Twitter Chat will be hosted by Jeff Seabright, Coca-Cola Global Environmental
Officer.

###

About The Coca-Cola CompanyThe
Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or
check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

About World Wildlife FundWWF
is the world’s leading conservation organization, working in 100 countries for
half a century. With the support of almost 5 million members worldwide, WWF is
dedicated to delivering science-based solutions to preserve the diversity and
abundance of life on Earth, halt the degradation of the environment and combat
climate change. Visit www.worldwildlife.org to
learn more.

TheCoca-ColaCompany(NYSE: KO) is the
world's largest beverage company, refreshing consumers with more than 500
sparkling and stillbrands. Led
byCoca-Cola, one of the
world's most valuable and recognizable brands, our Company's portfolio features
20 billion-dollar brands including, Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid,
Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No.
1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy ourbeveragesat a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support active,healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners, we
rank among the world's top 10 private employers with more than 700,000 system
associates.