Digital Asset Management

A digital asset management (DAM) platform gives you a central hub for organizing, storing, and retrieving rich media that connects to your other enterprise software solutions, ensuring a consistent experience across the customer journey.

Collaborators, reviewers, and external teams can complete workflows faster when a platform provides a common set of repositories and robust metadata capabilities for file retrieval.

Stronger rights and permissions control.

You can assign digital rights to collaborators, so they can stay informed on using and viewing your files, and you can know exactly who is accessing them.

Tighter version control across teams.

By enabling you to track relationships between original assets and subsequent versions, you can maintain a high level of control, ensuring the latest approved digital assets are being delivered.

Flexibility to work with assets anywhere.

Assets can be shared, linked, or otherwise distributed globally to any device, providing previews for quick access and allowing collaborators and reviewers to find assets using metadata, workflows, and more.

Adobe can help.

Adobe Experience Manager Assets gives you the integrated, scalable hub you need to quickly and easily access and manage digital assets to deliver relevant, consistent, and dynamic experiences to any device and channel.

Asset management drives successful experiences.

See how brands leverage the flexibility and control of Adobe Experience Manager Assets.

"We can build different pages with the same elements. That is an important asset for us."
— Alessandro Canepa,
Design and Development Manager, Telecom Italia

"On a weekly basis, we are processing about 3 to 4,000 product images. We can now load one image per product, and that works across the site, which means quicker page loading."
— Shane Chapman,
Digital Asset Manager, John Lewis

Digital asset management FAQ.

How does digital asset management help my marketing team?

It helps accelerate feedback and revision cycles, reduce time to market, and improve content consistency across campaigns, channels, and devices. It does this by organizing and controlling how assets are moved from creation to approval to campaign delivery.

How does asset tagging for searchability work?

Using Adobe Experience Manager Assets, you can automatically tag files with specific attributes, such as message theme or image color, subject, or activity. Pixel analysis and machine learning help automate image tagging by detecting landscapes, objects, seasons, and more.

What should I look for in a digital asset management platform?

A DAM platform should allow you to work with a single set of assets but deliver unlimited variations with ease. And serve rich media optimized for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.

Can I measure how assets perform?

Best-in-class DAM platforms integrate with analytics to reveal performance metrics such as click-through rates and impressions, so you can determine which asset versions are engaging your audiences.

How do I get ROI from digital asset management?

With the right tools in place, you can launch campaigns faster, lower costs associated with repurchasing lost assets and file-search delays, and improve campaign conversion results that contribute value.

How can I manage our growing content needs with a DAM?With Adobe Experience Manager Assets, you don't need to duplicate every characteristic, such as color or size, to push out content variations. This helps improve content versioning and delivery at scale.