Clients

…I've heard a lot of designers say, gee,…that would've been so much better without a client.…I don't believe this in any way.…The client not only pays the bills, but in a good relationship, is a collaborator.…Now, let's define a good relationship.…In any creative endeavor, there will be subjectivity and ego.…Expect disagreements, but respect is at the core of this.…My favorite clients are not the ones who let me do anything I want.…They are the people who bring a new perspective to the project.…

They understand their business and audience and can…give me insights that I didn't already have.…This often leads to a solution that I…couldn't do on my own, but something richer.…I also demand a level of respect.…If I give that to my client, I expect the same in return.…He or she may disagree with an option or want to…see additional variations, but that doesn't mean they think I'm an idiot.…It's just good collaboration.…However, there is one person in the world who can yell at me.…My mother.…

There is no professional life to be yelled at…

Resume Transcript Auto-Scroll

Author

Released

6/11/2014

Marketing collateral gives your audience a chance to hold something in their hand, get important news right from their mailbox, and encounter your product or idea on a poster in a public place. Sean Adams, cofounder of renowned design firm AdamsMorioka, helps you make the most of these opportunities by designing great marketing materials. He begins by talking about the importance of preparation: the essential fact finding that needs to happen before any design can begin. He then dives into the key elements of marketing materials (copy, images, paper, and printing method). The remaining chapters break down the design process for the most common marketing pieces (brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag). These lessons will help you make design decisions that will intrigue your audience and save your campaign money along the way.