Every tournament

Legendary players highlight 2017 PGA TOUR Champions ad campaign

Alfonso Ribeiro has been a popular figure on and off the golf course during his impressive career. (Mike Windle/Getty Images)

PONTE VEDRA BEACH, Fla. – PGA TOUR Champions is introducing three new 30-second commercials on Golf Channel as part of a 2017 ad campaign this week (see videos below). The commercials will debut during Saturday’s coverage of the PGA TOUR’s Sony Open in Hawaii, and will be featured throughout the season leading into the second annual Charles Schwab Cup Playoffs.

The commercials, which are a continuation of the “Where Legends Play” campaign introduced in 2016, will focus on the legendary nature of PGA TOUR Champions stars as they look towards the Charles Schwab Cup Playoffs this fall.

Alfonso Ribeiro, best known for his role in sitcoms “The Fresh Prince of Bel-Air” and “Silver Spoons,” as well as his current stint as host of “America’s Funniest Home Videos,” is featured throughout all three spots.

“What I love about PGA TOUR Champions is how great they are with the fans, and how they totally understand and get being hospitable, and making the fans at the golf course feel truly welcome and appreciated for being out there,” said Ribeiro, who is competing alongside PGA TOUR Champions players at this week’s Diamond Resorts Invitational.

The ads, titled “Legendary Action,” “Legendary Odds” and “Legendary Tales,” feature World Golf Hall of Fame members Bernhard Langer, Fred Couples and Hale Irwin, as well as major championship winners John Daly, Tom Lehman, Corey Pavin and Lee Janzen. Miguel Angel Jimenez and Billy Andrade are also featured, with Jimenez’s 10 career hole-in-ones a focal point of the “Legendary Odds” spot.

The ads were developed by the PGA TOUR and its longtime creative consultant GSD&M out of Austin, Texas, with assistance from PGA TOUR Entertainment. The commercials will be featured across the PGA TOUR Champions social media channels as well as PGATOUR.COM.

“The ‘Where Legends Play’ ad campaign has allowed us to highlight both the historical achievements and current success of PGA TOUR Champions players,” said Ty Votaw, the PGA TOUR’s Chief Marketing Officer. “Alfonso is a passionate fan of the Tour. His love of the game comes across in each spot, which allows for the ads to have a unique level of authenticity.”

The Tour’s brand continues to strengthen through the additions of names like David Toms and Steve Stricker, and these spots help to convey the excitement surrounding the competition between some of the game’s biggest stars.”

The 2017 PGA TOUR Champions season will begin the week of January 16-21 with the Mitsubishi Electric Championship at Hualalai, to be contested at Hualalai Golf Course in Ka’upulehu-Kona, Hawaii.