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Focus Back on Volumes as Samsung Launches Z2

by
Rajeev Nair
| Aug 23, 2016

Samsung launched its third Tizen based smartphone in the Indian market today. Samsung Z2 is being positioned in the entry price tier and is available at a wholesale price of US$ 64. While its first Tizen based smartphone, the Z1 was for the mass market, the vendor switched to mid-market with Z3, its second device on this platform.

Tizen has been on a decline in India for the last two quarters, with market shares dropping to less than 1%, per our latest reporton the Indian Smartphone Market, from the Handset Country Share Tracker (HCST) Service.

Samsung looks to reverse this decline as it goes all out with the Z2 launch. The device is 4G capable and the vendor complements this with a partnership with Reliance- Jio to offer on-the-go services like My Jio and Jio Beats for free on a 3 months trial basis. Z2 also boasts of features on offer to the Indian consumers from Samsung like the Ultra Data Saving mode and the dedicated S bike mode. The vendor has also partnered with Paytm, the local mobile commerce platform with a huge user base.

Samsung continues to lead the Indian Smartphone market, though almost all of its success has come from devices on the Android platform. While Tizen may not be able to reverse this trend immediately but persistence with its own offering could make a dent, considering the clout Samsung commands in the Smartphone market.