Swimmers Club

Tired of Starbucks and Mega Lo Marts on every high street and every high street looking the same?
These are the design folk, independent record labels, micro-breweries, cassette-only labels, independent-presses and more that operate under the radar and sometimes completely on the radar- nothing wrong with radar – in the subterranean depths.

Sometimes they are offline and sometimes online (there are both nowadays y’know). If we’re talking physical spaces then get off the internet and stop reading this now because nothing really beats just going to these places and spending some money and digging through what they have to offer. It’s better than looking them up on ‘Trip Advisor’ or something to find out whether some idiot has given them ‘five stars’ or not.

If you’re reading this then evidently we think you’re one of them and we want to ask you some questions?

Thanks in advance.

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How did the name of the zine come about?

Can you tell us a bit about how the zine got started?

Is it a physical photocopied affair or online or a bit of both?

Are there any particular subjects that you write about?

Can you tell us about the city in which you are based and what influence, if any, is might have on the label?

These days publications can get connected to their own social-media , etc. How do you think this has changed the role of the self-contained zine coming out edition by edition?

Do you involve yourselves in any live events – gig showcases or DJ/clubnights attached to your zine?

Swimmers Club has a focus on the state of independent culture at the moment (independent coffee shops, presses, record labels, etc). How healthy do you think independent culture is right now? How could the state of it be improved?

In your opinion, do you think a zine should remain an amateur affair or is it ok for it to become a little more professional?

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