Media

Pandora to Introduce 40-Hour Monthly Limit on Free Mobile Listening

Published on February 27, 2013by Nathalie Tadena

Pandora said it will introduce a 40-hours-per-month limit on free mobile listening, as the Internet radio company looks to manage rising royalty costs.

In a blog post on the company’s website, Pandora said the new limit will affect less than 4 percent of its total monthly active users. The company said the average listener spends about 20 hours listening to Pandora across all devices in any given month.