The settings can be adjusted to auto-delete the email in a stipulated period of time.

Recipients need to login again or confirm their account through a verification code to view the confidential email

It is unclear at this time if and how the feature will work with non-Gmail users. Although services like Crypt-a-byte and Snapmail –which can be installed as a Chrome extension – already, offer this feature.

Since the launch of Snapchat, there has been a steady rise in ephemeral content with Instagram and Facebook also launching their ‘Stories’ feature. However, the popularity of self-destructing content has largely been seen in the social media space especially among younger audiences. But now Gmail too seems to be following suit with this latest feature.

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