infoTECH News

[February 05, 2014]

DogVacay Grows Executive Team with New SVP Marketing and SVP Product Hires

SANTA MONICA, Calif. --(Business Wire)--

DogVacay (www.DogVacay.com),
the leading online and mobile community that has more than 10,000 vetted
and insured dog sitters across the country ready to care for your dog
like a member of their family, today announced that it has grown its
executive team with new hires Kerry Bennett as Senior Vice President of
Marketing and Jeanne Anderson as Senior Vice President of Product. This
expanded executive team will help DogVacay continue its rapid growth
while bringing new expertise to further the development of the company's
overall innovation and community.

As the Senior Vice President of Marketing, Bennett will lead all
marketing and branding initiatives for DogVacay. Bennett brings a wealth
of experience in consumer marketing, most recently as the SVP of
Marketing for HauteLook, a leading flash-sale e-commerce site owned by
Nordstrom. While at HauteLook, she oversaw all marketing, including
advertising and promotions, customer acquisition, marketin
communication, relationship marketing, and brand/creative and helped
grow the company from early stage through acquisition to a base of more
than 16 million members across web, mobile and social platforms.

Anderson has an impressive track record in working with two-sided
marketplaces. As Senior Vice President of Product, she will oversee the
development and implementation of DogVacay's technology both for hosts
and pet owners. Most recently, she was VP of Product Management at
Futuredontics, where she led all web product management for
1-800-DENTIST.com. During her time at Futuredontics, she rolled out
three web products (Patient Activator, WebDirector, and Reputation
Monitor), which took the company from a single lead product company to a
multi-product marketing services business. Before Futuredontics, she
served in senior product roles at other two-sided marketplaces including
NetQuote, Apartments.com and FTD, Inc.

"From day one, the DogVacay team has focused on creating an amazing
experience for our guests, hosts and dogs," said Aaron Hirschhorn,
co-founder and Top Dog of DogVacay. "Kerry's expertise in building
strong, authentic consumer brands and Jeanne's deep experience with
two-sided marketplaces will add invaluable leadership as we continue to
enhance how we serve our community. We're thrilled to welcome these
talented women to our pack."

Since launching in March 2012, Santa Monica-based DogVacay has seen
tremendous month-over-month growth with hundreds of thousands of dog
overnights booked across the U.S. and Canada. DogVacay has more than
10,000 hosts in its community with an average rating of 4.97 out of 5
stars. Millions of dollars have been paid out to DogVacay hosts. The
U.S. pet services market is worth $11 billion.

About DogVacay

Forget the kennel! DogVacay is an online community that has over 10,000
vetted and insured dog sitters across the country ready to care for your
dog like a member of their family. It's a safe, convenient and
affordable way to make sure your best friend is in good care. All
reservations include free pet insurance, 24/7 customer support, a 100%
money back guarantee and daily photo updates of your pooch enjoying a
"vacay" of his own. With thousands of 5-star reviews, and prices that
average half of the local kennel, you can finally travel with peace of
mind.

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