“We experienced better than expected sales trends in several areas of our business during the second quarter,” says Angel Martinez, president, CEO and board chairman. “Sell-through of the UGG brand in our direct-to-consumer channel was higher than planned; highlighted by an increase in e-commerce sales year over year and a 6.8% same store sales increase.”

For the first six months of 2012, the merchant reported:

E-commerce sales of about $29.7 million, a 1.7% increase compared with $29.2 million in the first six months of last year.