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Cardinals Announce AT&T as Rooftop Deck Naming Sponsor

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Press Release |

ST. LOUIS, MO (March 19, 2014) - The St. Louis Cardinals announced today that AT&T has joined Ballpark Village as the naming rights sponsor for the two-story seating deck atop Cardinals Nation. As part of the multi-year agreement, the Cardinals Nation ticketed deck will be known as the AT&T Rooftop. Tickets for the AT&T Rooftop go on sale tomorrow at 10 a.m. at cardinals.com.

"We're very excited to be expanding our long-time partnership with the Cardinals beyond the walls of Busch Stadium and into Ballpark Village," said John Sondag, President-AT&T Missouri. "AT&T's mission is to connect people with their world and the things they love so we are very excited about helping connect Cardinal fans to a new game-day experience at Ballpark Village."

As part of Cardinals Nation at Ballpark Village, the AT&T Rooftop offers fans a unique way to enjoy a game in style. With the all-inclusive ticket, fans will enjoy an upscale buffet and full-service bar inside the exclusive indoor club, then step outdoors for a great view of the game from reserved seats on the rooftop overlooking Busch Stadium.

"Watching the game from the AT&T Rooftop at Cardinals Nation will be one of the most unique experiences in baseball," said Bill DeWitt III, President of the Cardinals. "Fans have been looking forward to this opportunity ever since Ballpark Village construction began, so we anticipate ticket demand will be high."

Divided into an upper and lower deck, the AT&T Rooftop accommodates over 330 fans and includes accessible seating.

Each all-inclusive ticket provides fans with exclusive access to a private, indoor dining area which includes a three-hour, all-you-can-eat buffet with action and carving stations as well as a full-service bar. Both the bar service and buffet begin an hour and a half prior to first pitch.

Upon game-day entry, each ticket holder will receive the stadium promotional item (when applicable) as well as a special wristband which provides complimentary admission to the Cardinals Hall of Fame and Museum before and during the game, as well as admittance into Busch Stadium.

"Sponsorships like this allow us to help connect our customers with their passions, and all of us at AT&T know how passionate St. Louis is about the Cardinals," said Mark Wright, VP - Media Services and Sponsorships at AT&T.

"We're thrilled to help the Cardinals enhance the fan experience within Ballpark Village and we're looking forward to a great season."

The reserved outdoor seating will go on sale tomorrow on a single-game basis at cardinals.com, at the Busch Stadium ticket windows, or by calling 314.345.9000.

Cardinals Nation (#CardsNation)

The first phase of Ballpark Village will be anchored by a first-of-its-kind 34,000 square foot venue on four levels called Cardinals Nation. Cardinals Nation is comprised of four key elements: a two-story restaurant and bar, an 8,000 square foot world-class Cardinals Hall of Fame and Museum, a Cardinals Authentics retail store featuring game used memorabilia on the first floor, and a 330-seat roof top deck with spectacular game views and an all-inclusive experience unlike anything in baseball today. The Cardinals Nation restaurant will feature a high-energy, memorabilia-infused space designed by the internationally acclaimed Jeffrey Beers International. There will be three separate patios, two large bars, and unparalleled sports viewing with large flat screen TVs and other multimedia features. Cardinals Nation will set a new standard for sports-inspired restaurants. The Cardinals Nation rooftop seating deck will feature ticketed seats looking into Busch Stadium and will include amenities such as all-inclusive food and beverage, a complimentary ticket to the Cardinals museum, Busch Stadium audio/visual feeds, and access to other areas within Ballpark Village. Cardinals Nation will be the official headquarters for Cardinals fans who want to stay connected to the team year-round.

Ballpark Village (#BallparkVillage)

The construction of Ballpark Village represents the next step in the Cardinals' vision for their investment in downtown St. Louis that began with the opening of the privately financed, $411 million Busch Stadium in 2006. Ballpark Village is a mixed-use retail, entertainment, office, and residential district being developed in partnership by the St. Louis Cardinals and the Cordish Companies. Spanning seven city blocks on the 10-acre site just north of Busch Stadium, Ballpark Village will be the first master-planned mixed-use development designed to complement the excitement and energy of the Major League Baseball game day experience to a new neighborhood outside the stadium walls. For more information about Ballpark Village, go www.stlballparkvillage.com.