Timelapse videos are entertaining to watch, but did you know that you can use these videos to your company’s advantage? Eye-catching and exciting, you should definitely look into making one on your own. If you are in the field of construction, you can utilize construction timelapse videos for your projects and reap all the possible benefits.

What is a Timelapse Video?

A timelapse video is a feature that allows your device to take videos using lower frame rates (1-2 frames) per second depending on the recording length. A time-lapse video is the exact opposite of a slow-motion video since everything is moving faster. It is a great feature to use if you want to capture long-term events such as construction projects.

Here are 6 things that a construction timelapse video can show you.

1. The Story of Your Project

The story or process of a construction project is a must for client presentation and building your company’s portfolio. By using a timelapse video, you are being transparent on the quality of work that you do, and how fast you do it. Blueprints and other papers are essential, but the video will show the construction journey in a visually appealing way, even for ordinary people.

2. The Strength of Your Brand

Using a timelapse video is a boost you can apply for your branding. It can be part of your website for everyone to see. You can also share it to your social media to promote your quality of work. It will showcase how quick and efficient you are in doing projects. You can also highlight the machinery and equipment you use in construction. A well-built construction timelapse can give you a competitive edge against similar businesses.

3. The Education in Construction

Construction timelapse videos contain many useful details about building methods and practices. Though these can be explained or drawn, an actual visible process of construction can allow discussions of innovative techniques and improvement opportunities that cannot be easily seen without video.

4. How to Reach Out to Your Target Audience

The popularity of social media makes it easier for companies to market their products and services. A time-lapse video of your project speaks volumes about how your company operates and can be used to reach your target market for more projects. Timelapse videos can also be used on your blog, social media platforms, tv ads and more.

5. Ways to Improve Project Management

It may not seem important, but documentation plays a big role in improving project management and procedures. A video archive can serve as research or training material for future projects. With proper documentation, you will be able to showcase your project’s progress with colleagues that are not on site and exchange notes on possible improvements.

6. How to Avoid On-site Accidents and Errors

A timelapse video can help you see possible scenarios when it comes to on-site safety. A simple review of your project’s video can help you prevent accidents from happening or errors from being made. By having an overview on your construction site, a timelapse video helps you save time and resources.

How to Profit Using Time Lapse Videos?

More and more businesses are now looking to strengthen their online presence by using social media platforms such as Facebook, Instagram, Twitter and more. If you are looking to make more profit using your timelapse video, an edited version with your client’s brand and logo can be sold to them for social media marketing purposes. They can also choose to use them on billboards, tv ads, internet ads and more.

Start a Construction Timelapse Project

Creating timelapse videos is cheap, hassle-free and very useful for your brand. If you’ve read this article and are eager to try creating your own timelapse videos but unsure where to start — worry no more! There are available packages with the complete set of gadgets you can use, and options based on your specific needs waiting for you. Start creating your very own timelapse videos to learn more and improve your construction projects today.