There has been a lot of talk recently about how to obtain a holistic view - a 360-degree view - of your visitors and supporters. In other words, you want a complete understanding of your relationship with your customer; but what does that really mean? Why does it matter? And what do you do with the information when you have it? Find out at a free web seminar featuring Dr. Kit Matthew, Arts & Cultural Product Manager for Blackbaud. She will highlight how to get a complete view of your visitors and supporters, and more importantly, how to convert that data into action to move them towards greater engagement with and affinity for your garden.

Dr. Kit Matthew, Arts & Cultural Product Manager for Blackbaud, has twenty years of nonprofit experience spanning fundraising, marketing, executive leadership, facility planning, and exhibit and program development in museums, conservation groups, cultural organizations, and science education and research. She serves as a lecturer and graduate student advisor at the University of the Arts’ MA program in museum studies. She is active as an accreditation reviewer for the American Association of Museums, as a peer reviewer for federal education agencies, and has served on boards for a children's museum, a wildlife rehabilitation center, and a ballet company.