]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-15-2018/feed/0How to Set Up a Structured Snippet Extension in Google Adshttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-structured-snippet-extension-in-google-adwords/
Tue, 13 Nov 2018 11:00:19 +0000http://blog.tryadhawk.com/?p=446Let’s face it. Ad platforms are getting crowded. As more and more businesses move their services online, it’s becoming harder to distinguish yourself from the competition. Fear not! You can stay 1-step ahead by utilizing the latest and greatest in features, extensions, and targeting capabilities. For Google Ads, this comes in the form of the…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-26-2018/feed/0How to Create a New Facebook Business Manager and Ad Accounthttps://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-facebook-ads-account/
https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-facebook-ads-account/#respondThu, 25 Oct 2018 18:37:07 +0000https://blog.tryadhawk.com/?p=8697Setting up Facebook Business Manager and Ad accounts are quick processes that could leave you wanting to smash your computer, if you don’t have proper guidance. We wrote this guide, so you don’t have to experience the same nuanced issues as countless advertisers before you… Below are the 3 steps that we’re going to cover…

]]>https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-facebook-ads-account/feed/0How to Create a New Google Ads Accounthttps://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-google-ads-account/
https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-google-ads-account/#respondThu, 25 Oct 2018 18:19:53 +0000https://blog.tryadhawk.com/?p=8625Setting up a Google Ads account is easy, but it does require a few steps beyond logging in. This tutorial will take you step-by-step to make sure your account is set up properly and you don’t accidentally spend some of your budget. Once you get started, you’ll notice Google will prompt you to start spending…

]]>https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-google-ads-account/feed/0How to Create a New Google Ads Account (Alternate Process)https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-google-ads-account-alternate-process/
https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-google-ads-account-alternate-process/#respondThu, 25 Oct 2018 18:19:32 +0000https://blog.tryadhawk.com/?p=8666When setting up a new Google Ads account, you may be required to set up a campaign. Have no fear! This is an extremely easy process, there are just a few steps you’ll need to take to ensure you’re not accidentally spending money on your campaign. Complete these 4 steps to set up your Google…

]]>https://blog.tryadhawk.com/adhawk-customers/how-to-create-a-new-google-ads-account-alternate-process/feed/0Why You Should Enable Message Extensions (And How To Set Them Up)https://blog.tryadhawk.com/google-adwords/message-extensions/
https://blog.tryadhawk.com/google-adwords/message-extensions/#commentsThu, 25 Oct 2018 14:08:40 +0000https://blog.tryadhawk.com/?p=8608In the unlikely event that you’re ingesting the information contained within this blog post by means of a friend reading it aloud to you over the phone, you might want to sit down for what they’re about to say: People just don’t use their phones to make calls like they used to. The phone call…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-12-2018/feed/0AdHawk Tutorials – Getting Started with AdHawk’s Reporting Suitehttps://blog.tryadhawk.com/adhawk-customers/adhawk-reporting-suite-intro/
https://blog.tryadhawk.com/adhawk-customers/adhawk-reporting-suite-intro/#respondWed, 10 Oct 2018 16:49:09 +0000https://blog.tryadhawk.com/?p=8585Today we’re going to show you how to get up and running with AdHawk’s Google Ads & Facebook Ads Reporting Suite. The native Facebook and Google Ad dashboards are excellent for launching campaigns and getting super granular with your data, but not so great at aggregating data, surfacing quick insights, and providing actionable recommendations for…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-4-2018/feed/0The Best Slack Hacks for Marketershttps://blog.tryadhawk.com/marketing-tips/best-slack-hacks/
https://blog.tryadhawk.com/marketing-tips/best-slack-hacks/#commentsWed, 03 Oct 2018 05:00:34 +0000http://blog.tryadhawk.com/?p=2037Slack is dominating its crusade against email. In fact, Slack has cut internal email use in half for businesses using the platform. But email isn’t the only industry Slack is turning on its head. Marketing as a whole is changing. For my team, email has hit absolute zero internally, but the value we get from…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-21-2018/feed/0How to Set Up App Extensions on Google Adshttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-app-extensions-on-google-adwords/
Tue, 18 Sep 2018 05:00:17 +0000http://www.tryadhawk.com/blog/?p=292It’s time the world knows about your fresh new mobile app. Whether your app sells custom underwear, livestreams a zoo, or is positioned to be the next “Uber for cat sitting,” you have to get the right people on the platform. Once you’ve mastered the basic search campaign on Google Ads, you probably have noticed a…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-14-2018/feed/04 Absolutely Essential Fundraising Tips for Startupshttps://blog.tryadhawk.com/hawk-talks/fundraising-tips-for-startups/
https://blog.tryadhawk.com/hawk-talks/fundraising-tips-for-startups/#respondTue, 11 Sep 2018 05:00:35 +0000https://blog.tryadhawk.com/?p=8464Fundraising can be nerve-racking, but it doesn’t have to be! In this video, Todd and dan share their secrets on how they managed to raise money, how they continue to build relationships with their investors, and leverage their network to scale AdHawk. So sit tight, because we’re going to share the 4 essential fundraising tips that…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-7-2018/feed/0How to Crush Your Holiday AdWords Campaigns in Q4https://blog.tryadhawk.com/hawk-talks/holiday-adwords-campaigns/
https://blog.tryadhawk.com/hawk-talks/holiday-adwords-campaigns/#respondTue, 04 Sep 2018 05:00:16 +0000https://blog.tryadhawk.com/?p=8456While the best time to prep for your Holiday AdWords Campaigns was 6 months ago, the 2nd best time to start is TODAY – hence the Santa hats in the middle of summer. In this super festive episode shot at Google Studios, our Co-Founders Dan and Todd uncover how you can crush your Q4 Holiday…

]]>https://blog.tryadhawk.com/hawk-talks/holiday-adwords-campaigns/feed/0Startup CoFounders Play the Newlywed Gamehttps://blog.tryadhawk.com/hawk-talks/startup-cofounder-newlywed-game/
https://blog.tryadhawk.com/hawk-talks/startup-cofounder-newlywed-game/#respondTue, 28 Aug 2018 05:00:51 +0000https://blog.tryadhawk.com/?p=8452Finding the right Co-Founder can determine the success or demise of your company, so it’s absolutely integral that you find the right one. Besides all the fun and games, Todd and Dan shed light on why they chose each other as Co-Founders to start AdHawk. In this epic episode of Hawk Talks, our Co-Founders Dan…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-17-2018/feed/0Ultimate Guide to Gmail Ads in 2018https://blog.tryadhawk.com/google-adwords/gmail-ads/
https://blog.tryadhawk.com/google-adwords/gmail-ads/#commentsTue, 14 Aug 2018 05:07:14 +0000https://blog.tryadhawk.com/?p=8327Nothing beats the feeling of receiving a handwritten letter in the mail, especially from someone you love. For obvious reasons, brands have a hard time replicating that feeling. Once in a while, I’ll get a solid deal from Bed Bath and Beyond, but the excitement of getting 20% off a new vacuum doesn’t quite tug…

]]>https://blog.tryadhawk.com/google-adwords/gmail-ads/feed/5The Complete Guide to AdWords Ad Extensionshttps://blog.tryadhawk.com/google-adwords/adwords-ad-extensions/
https://blog.tryadhawk.com/google-adwords/adwords-ad-extensions/#commentsSat, 11 Aug 2018 10:00:07 +0000http://blog.tryadhawk.com/?p=2635[As seen on TV voice] Do YOU want to make your ad stand out from the competition? Do YOU want to improve your clickthrough rate (CTR)? Do YOU want an easy way to instantly improve your Quality Score? If you answered YES, YES and YES, it’s time to master AdWords Ad Extensions – one of the key…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-27-2018/feed/0AdWords Price Extensions – Setup & Best Practice Guidehttps://blog.tryadhawk.com/google-adwords/price-extensions/
https://blog.tryadhawk.com/google-adwords/price-extensions/#commentsFri, 27 Jul 2018 11:00:57 +0000http://blog.tryadhawk.com/?p=3350I went shopping for basketball shoes before I came to work today. With only 30 minutes on the clock, I did a fastbreak to Foot Locker to find the perfect fit. I had an idea of what I wanted: white, lightweight, good traction, and most importantly – affordable. Often times, there are no price stickers…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-20-2018/feed/0How Google AdWords Works [Infographic]https://blog.tryadhawk.com/google-adwords/how-google-adwords-works/
https://blog.tryadhawk.com/google-adwords/how-google-adwords-works/#commentsMon, 16 Jul 2018 06:00:09 +0000https://blog.tryadhawk.com/?p=6388Google AdWords is a genius platform – it gives business owners access to 90% of internet users – but it’s tough to understand what you’re really paying for and why. The Google AdWords auction model isn’t a revolutionary system, but its application to Google search and display networks makes it an extremely efficient and profitable system that helps businesses control how…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-29-2018/feed/0Guide to Granting Facebook Account Access to AdHawkhttps://blog.tryadhawk.com/adhawk-customers/facebook-account-access-2/
https://blog.tryadhawk.com/adhawk-customers/facebook-account-access-2/#respondWed, 27 Jun 2018 15:38:31 +0000https://blog.tryadhawk.com/?p=8231Facebook Ads Linking Steps Go to Facebook Business Manager (business.facebook.com) Click Business Manager in the upper left hand corner next to the three vertical lines. In the dropdown, click Business Settings Select ‘Pages’ in the icon list on the left hand column and choose the account you would like to optimize with AdHawk. Click ‘Assign Partner’ , then click on…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-22-2018/feed/07 Default Settings in AdWords That Lower Your ROIhttps://blog.tryadhawk.com/google-adwords/4-default-settings-in-adwords-that-lower-your-roi/
Mon, 18 Jun 2018 10:02:48 +0000http://blog.tryadhawk.com/?p=469We’ve all been in situations where you get burned by the “as advertised” description of a product or service you’re interested in snatching up. Think every child’s toy ever: Or that “friend of friend’s” wedding DJ business: The point is – what you’re promised isn’t always what you get. If you end up with a…

]]>The Most Valuable AdWords Strategies for Franchisorshttps://blog.tryadhawk.com/google-adwords/franchise-adwords-strategies/
https://blog.tryadhawk.com/google-adwords/franchise-adwords-strategies/#commentsSat, 02 Jun 2018 06:01:18 +0000https://blog.tryadhawk.com/?p=7963Pop Quiz: What’s shaped like a rodent’s tail, contributes to the 12th largest industry in Canada, and tastes how you wish all food tasted? BeaverTails, of course! We recently paid a visit to BeaverTail’s hometown to attend the Canadian Franchise Association’s (CFA) Nation Convention. Along the way, we learned about the delicious pastry and the…

]]>https://blog.tryadhawk.com/google-adwords/franchise-adwords-strategies/feed/1How to Use UTMs to Track Facebook Ads in Google Analyticshttps://blog.tryadhawk.com/facebook-ads/facebook-utm-tracking-for-google-analytics/
https://blog.tryadhawk.com/facebook-ads/facebook-utm-tracking-for-google-analytics/#commentsThu, 24 May 2018 19:18:46 +0000https://blog.tryadhawk.com/?p=8140Before I sat down to write this article, I spent about half an hour looking for my earphones. I dug through every pocket in my bag, every jacket, and every drawer. I swear I’ve bought at least three pairs in the last year, and I honestly don’t know where they go. It was oddly reminiscent…

]]>https://blog.tryadhawk.com/facebook-ads/facebook-utm-tracking-for-google-analytics/feed/2How to Set Up an AdWords Display Network Campaignhttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-display-campaign/
Tue, 22 May 2018 08:00:39 +0000http://www.tryadhawk.com/blog/?p=166If search ads are the bread and butter of AdWords, as we said, the display campaign is the Bacon, Lettuce, Tomato of the complete AdWords diet. While Search campaigns are limited to the Google Search results page, Display campaigns leave the confines of Google and appear on websites throughout the web. These websites can range from…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-11-2018/feed/0What You Need to Know About Facebook’s Exclusion Targeting to Earn Your Best Advertising ROIhttps://blog.tryadhawk.com/facebook-ads/exclusion-targeting/
https://blog.tryadhawk.com/facebook-ads/exclusion-targeting/#respondWed, 09 May 2018 14:07:21 +0000https://blog.tryadhawk.com/?p=8034As a kid, you were probably taught to never exclude your classmates. Remember birthday parties? Trying to include everyone was stressful even for children! On one hand, you didn’t want the kid who was going to break the piñata on the first turn. On the other hand, you don’t want to exclude anyone! So what…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-4-2018/feed/0How to Set Up a Basic Search Campaign in AdWordshttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-basic-search-campaign/
Thu, 03 May 2018 12:00:36 +0000http://www.tryadhawk.com/blog/?p=158AdWords Search campaigns are the bread and butter of Google’s AdWords advertising platform. Mastering search campaigns are integral if you want to take your business’ marketing efforts to the next level. By using Search Campaigns on AdWords, you catapult your business to the top of a person’s Google Search results when they search for something in…

]]>AdWords Keyword Match Types: Explained by Ex-Googlershttps://blog.tryadhawk.com/google-adwords/game-set-match-types-the-lowdown-on-adwords-keyword-matching-options/
Wed, 02 May 2018 12:01:09 +0000http://blog.tryadhawk.com/?p=456There are almost too many decisions to make when setting up your AdWords account for the first time. How much money should I spend per day? Are my bids high enough? Do I start with Search, Display, or Search Network with Display Select? The list goes on and on. One of the most common mistakes advertisers…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-20-2018/feed/03 Unconventional Tools to Enhance Your eCommerce Landing Page Conversion Ratehttps://blog.tryadhawk.com/marketing-tips/landing-page-conversion-tools/
https://blog.tryadhawk.com/marketing-tips/landing-page-conversion-tools/#respondFri, 20 Apr 2018 13:46:00 +0000https://blog.tryadhawk.com/?p=7916Let’s face it, some kids never grow up. But you… you got a real job. You rented your own apartment. Maybe you even got married. Started a family. Decided to raise kids. Bought a house. You found out that adulting is a real thing and you’re proud of how mature you have become. Yes Cheech,…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-13-2018/feed/0The Good, The Bad and The Ugly: PPC Ads Deconstructedhttps://blog.tryadhawk.com/hawk-talks/ppc-ads-deconstructed/
https://blog.tryadhawk.com/hawk-talks/ppc-ads-deconstructed/#commentsWed, 11 Apr 2018 13:00:48 +0000https://blog.tryadhawk.com/?p=7513Whether it’s bad ads, good ads, sad ads, glad ads, real or fake ads – we at AdHawk are always here to talk about ads. More specifically, things that make a good digital ad. Today, we’re going to put our Co-Founders Dan Pratt and Todd Saunders to the test in a new episode of Hawk…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-30-2018/feed/0The Price is Right! How to Research and Bid on Profitable Keywords on Google AdWordshttps://blog.tryadhawk.com/hawk-talks/adwords-keyword-guide/
https://blog.tryadhawk.com/hawk-talks/adwords-keyword-guide/#respondWed, 28 Mar 2018 16:22:56 +0000https://blog.tryadhawk.com/?p=7883Hello and welcome to another game of The Price is Right! Keyword Edition. Finding the right keywords can drive you bonkers and shouldn’t feel like a game of Plinko. Which keyword will hit the bullseye and which ones are bargain games? Well, it’s time for you to take the hot seat and learn all about…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-23-2018/feed/07 Pieces of Leadership Advice from two Ex-Google Co-Foundershttps://blog.tryadhawk.com/hawk-talks/leadership-advice-from-ex-google-cofounders/
https://blog.tryadhawk.com/hawk-talks/leadership-advice-from-ex-google-cofounders/#respondWed, 21 Mar 2018 12:59:01 +0000https://blog.tryadhawk.com/?p=7682New ventures can pull you into some pretty wild places – especially in the startup world. Today, we join the Co-Founders of AdHawk, Dan Pratt and Todd Saunders, who talk about the ups and downs of starting a company and give advice that you can apply to the business venture you’re passionate about growing. We’ll…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-9-2018/feed/08 Most Common PPC Questions Answered by 50 Industry Expertshttps://blog.tryadhawk.com/hawk-talks/common-ppc-questions-answered-industry-experts/
https://blog.tryadhawk.com/hawk-talks/common-ppc-questions-answered-industry-experts/#respondWed, 07 Mar 2018 17:05:34 +0000https://blog.tryadhawk.com/?p=7715Digital advertising moves fast and is unabashedly complicated. After talking to our clients and blog readers, we at AdHawk find ourselves receiving the same kinds of questions almost every day. From how to get started to measuring success in Adwords, we’ve heard it all. So we reached out to 50+ industry experts along with our…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-2-2018/feed/07 Google Facts You Probably Didn’t Know: History, Trivia, and Morehttps://blog.tryadhawk.com/hawk-talks/google-facts-trivia/
https://blog.tryadhawk.com/hawk-talks/google-facts-trivia/#respondWed, 28 Feb 2018 18:06:41 +0000https://blog.tryadhawk.com/?p=7688Unless you’ve been living under a rock for the past two decades, you’ve probably heard of this little company called Google. But take the time to ask yourself: What really is Google? A search engine? A self-driving car? The happiest place to work? An app developer? The answer is yes. Whether you’re using Google as…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-23-2018/feed/0AdHawk & Unbounce Present: How to Maximize Conversions on Your AdWords Landing Pagehttps://blog.tryadhawk.com/webinars/unbounce-landing-page-conversion-rate-optimization-webinar/
https://blog.tryadhawk.com/webinars/unbounce-landing-page-conversion-rate-optimization-webinar/#commentsTue, 20 Feb 2018 01:41:34 +0000https://blog.tryadhawk.com/?p=7653Everyone wants more conversions out of their ads. Duh! But how do you get MORE? There are two ways to drive more conversions on AdWords: Spend More Optimize If you choose #1, great! You can stop reading here. If you’re willing to put in the work to get the most out of your ad dollar,…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-26-2018/feed/0Hacking Google AdWords for Your Startuphttps://blog.tryadhawk.com/google-adwords/hacking-google-adwords-for-your-startup/
Thu, 18 Jan 2018 23:24:41 +0000http://www.tryadhawk.com/blog/?p=240How to Hack AdWords for Your Startup – Slides, Video Walkthrough, Guide, and Additional Resources During Techstars, we validated two things from our time on the AdWords team at Google: Paid advertising is a lucrative channel for achieving the hockey stick growth model we all crave AdWords is just as mysterious to Bob’s Bait Shop…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-29-2017/feed/06 Simple Steps to Successful Remarketing in Google AdWordshttps://blog.tryadhawk.com/google-adwords/6-simple-steps-to-successful-remarketing-in-google-adwords/
https://blog.tryadhawk.com/google-adwords/6-simple-steps-to-successful-remarketing-in-google-adwords/#respondWed, 27 Dec 2017 15:28:55 +0000https://blog.tryadhawk.com/?p=7461What’s one thing everyday people unanimously hate, but marketers can’t get enough of? No, not ads. TRAFFIC! So much marketing energy goes into getting people to your site, but even if your product or services is THE perfect fit, most website visitors aren’t buying today. Maybe they’re waiting on the next paycheck. Maybe they spilt coffee on…

]]>https://blog.tryadhawk.com/google-adwords/6-simple-steps-to-successful-remarketing-in-google-adwords/feed/0Digital Marketing Weekly Roundup #100https://blog.tryadhawk.com/digital-marketing-weekly-roundup/roundup-100/
https://blog.tryadhawk.com/digital-marketing-weekly-roundup/roundup-100/#respondFri, 22 Dec 2017 21:55:39 +0000https://blog.tryadhawk.com/?p=7484The 100th AdHawk digital marketing weekly roundup is HERE! I know. It’s Friday. Monday is Christmas, so you’re either sitting on a couch not thinking about work, sitting at work not thinking about work, or traveling to see family not thinking about work. So, I’ll keep it simple. This week, we’re sharing the 10 most…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-15-2017/feed/0Google AdWords Glossary: 200 Terms + FREE PDFhttps://blog.tryadhawk.com/google-adwords/google-adwords-glossary/
Tue, 12 Dec 2017 08:00:54 +0000http://blog.tryadhawk.com/?p=1287We’ve talked at length about how painful AdWords can be when you’re setting up your campaigns for the first time. What does that button do again? How do I target women in Chicago? Where in the hell do I set up conversion tracking? A number of questions are endless. Unfortunately, the pain for most advertisers doesn’t begin…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-1-2017/feed/09 Essential Facebook Ad Tools You Can’t Ignore in 2018https://blog.tryadhawk.com/facebook-ads/4-of-the-best-facebook-ad-tools/
Tue, 28 Nov 2017 10:38:36 +0000http://www.tryadhawk.com/blog/?p=89When it comes to Facebook, people tend to wear their emotions, interests, books they probably haven’t read, hobbies they’re about to get into, and actors they fantasize about on their digital sleeves. Facebook’s average active user likes upwards of 20 pages that assign them to certain behavioral and interest-based groups. Facebook Ads makes this information…

]]>The Ultimate AdWords Automated Bid Strategy Guidehttps://blog.tryadhawk.com/google-adwords/ultimate-automated-bid-strategy-guide/
https://blog.tryadhawk.com/google-adwords/ultimate-automated-bid-strategy-guide/#commentsTue, 21 Nov 2017 20:24:26 +0000https://blog.tryadhawk.com/?p=7349How much should we spend for an ad? How do we best adjust our budget? How do we optimize our bids? These are all questions all PPC advertisers face, leaving us feeling like a floating pup in space. Enter: Automated Bid Strategies, Google’s proposed solution to the two most important questions around bidding: Are my…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-10-2017/feed/0AdWords Frequency Capping Guide: Set Up and Best Practiceshttps://blog.tryadhawk.com/google-adwords/adwords-frequency-capping-guide/
https://blog.tryadhawk.com/google-adwords/adwords-frequency-capping-guide/#respondTue, 07 Nov 2017 14:47:28 +0000https://blog.tryadhawk.com/?p=7303Everything has its limits – like how much ice cream you can possibly gulf down your throat. One or two scoops is good. If it’s Ben and Jerry’s maaaaaybe I’ll push it to three, but as soon as someone offers a 4th or 5th scoop, I’ll never want to look at ice cream ever again.…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-3-2017/feed/018 Digital Marketing Influencers You Need To Follow On Twitterhttps://blog.tryadhawk.com/twitter-ads/10-digital-marketing-influencers-you-need-to-follow-on-twitter/
https://blog.tryadhawk.com/twitter-ads/10-digital-marketing-influencers-you-need-to-follow-on-twitter/#commentsTue, 31 Oct 2017 08:33:50 +0000http://www.tryadhawk.com/blog/?p=118Trying to find worthwhile content within the 500 million tweets sent every day on Twitter can be overwhelming, to say the least. Even if you’re parsing through specific hashtags like #digitalmarketing or #seo, much of it is overgrown with spammers tweeting hundreds of times per minute. Let us help you assuage that frustration with the 18 best digital marketers to…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-20-2017/feed/0PPC Advertising Mistakes and Memorable Movie Quotes that Remind Us of Themhttps://blog.tryadhawk.com/marketing-tips/ppc-mistakes-memorable-movie-quotes/
https://blog.tryadhawk.com/marketing-tips/ppc-mistakes-memorable-movie-quotes/#respondTue, 17 Oct 2017 23:41:13 +0000https://blog.tryadhawk.com/?p=7064PPC Managers disagree on lots of things, and whether The Godfather I or The Godfather II is a better film might be one of those things. There’s one truth, though, that holds true across the AdWorld: managing PPC campaigns can be painstakingly stressful. Take a look in the mirror! How many of your gray hairs…

]]>https://blog.tryadhawk.com/marketing-tips/ppc-mistakes-memorable-movie-quotes/feed/0Why We Acquired Automate Adshttps://blog.tryadhawk.com/feature-posts/acquired-automate-ads/
https://blog.tryadhawk.com/feature-posts/acquired-automate-ads/#respondTue, 17 Oct 2017 06:28:50 +0000https://blog.tryadhawk.com/?p=7130“Digital advertising is complicated.” If you’ve followed AdHawk for any amount of time, you’ve probably heard us say this more than once. We say it so often because it’s true. Digital advertising is complicated. My co-founder Dan and I know this well having worked in the digital advertising trenches on the AdWords team at Google.…

]]>https://blog.tryadhawk.com/feature-posts/acquired-automate-ads/feed/0How to Set Up an Ad Schedule Bid Adjustmenthttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-an-ad-schedule-bid-adjustment/
Mon, 16 Oct 2017 13:54:12 +0000http://www.tryadhawk.com/blog/?p=285Though it may sound nice, letting your work do itself while you sleep isn’t what it’s cracked up to be in this age of automation. In fact, it can cost you a LOT of money. When you set up a basic search or display campaign on Google AdWords, your campaign defaults to run around the…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-13-2017/feed/0Target ROAS Bid Strategy Guide: Maximizing Your Returns on AdWordshttps://blog.tryadhawk.com/google-adwords/target-roas-bid-strategy/
https://blog.tryadhawk.com/google-adwords/target-roas-bid-strategy/#respondMon, 09 Oct 2017 14:22:57 +0000https://blog.tryadhawk.com/?p=7020Ahh. I remember the first time I sat down and learned Google AdWords. Nothing was more entertaining than learning all the acronyms thrown at me. GOOGLE: PPC, CPC, ROI, ROAS, CPM, CPL, DSP, CTA, CTR, CPA Me: Like Creed, many advertisers can get confused by all the jargon and acronyms thrown around, which is why…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-6-2017/feed/0How to Use Target CPA Bidding to Win Conversions on Google AdWordshttps://blog.tryadhawk.com/google-adwords/target-cpa-bidding/
https://blog.tryadhawk.com/google-adwords/target-cpa-bidding/#commentsTue, 03 Oct 2017 14:50:10 +0000https://blog.tryadhawk.com/?p=6991Hypothetical Situation: Last week, your friend pranked you, making you look like a borderline national embarrassment. You have no choice but to return the favor. Lucky for you, that same friend texts you today saying that he’s coming over. Aha! This is your chance – don’t screw it up. You place the camera down in…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-29-2017/feed/0Showcase Shopping Ads: A Simple Marketer’s Guidehttps://blog.tryadhawk.com/google-adwords/showcase-shopping-ads-guide/
https://blog.tryadhawk.com/google-adwords/showcase-shopping-ads-guide/#respondMon, 25 Sep 2017 20:08:14 +0000https://blog.tryadhawk.com/?p=6926Let’s imagine you’re walking through SoHo after finally deciding to retire your worn out winter boots. Yeah – the boots not even Dr. Scholls can fix. You approach a store championing a giant glass display, with spotlights shining on the 5 hottest pairs of RedWing boots the market has to offer. Then out of the…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-22-2017/feed/0Revealed: The Ultimate Shopping Ad Funnel Strategy [+Infographic +Video Walkthrough]https://blog.tryadhawk.com/google-adwords/google-shopping-ad-priority-funnel/
https://blog.tryadhawk.com/google-adwords/google-shopping-ad-priority-funnel/#commentsWed, 20 Sep 2017 15:06:50 +0000https://blog.tryadhawk.com/?p=6864Why don’t kittens like to go to the mall? Because they prefer cat-ologues. Why don’t people like to go the mall? Because we prefer the internet. Our preferences around HOW to shop on the internet have changed, too. Last year, 16.1% of e-commerce sales were assisted by Google Shopping ads – up a whopping 78% from 2015. If…

]]>https://blog.tryadhawk.com/google-adwords/google-shopping-ad-priority-funnel/feed/4The Top Movers Report Set Up Guidehttps://blog.tryadhawk.com/google-adwords/top-movers-report-guide/
https://blog.tryadhawk.com/google-adwords/top-movers-report-guide/#commentsMon, 18 Sep 2017 13:00:22 +0000https://blog.tryadhawk.com/?p=6812Even if you own 3 shares of Facebook stock and it suddenly drops 5 points, you’d probably want to know what’s going on. While this might be a normal sight for Snap investors (only kidding), rational investors monitor fluctuations and attempt to understand the upward and downward drivers. Advertisers should take the same approach to active Google AdWords campaigns. It…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-15-2017/feed/0How to Set Up Accelerated Ad Delivery in AdWordshttps://blog.tryadhawk.com/google-adwords/accelerated-ad-delivery-setup/
https://blog.tryadhawk.com/google-adwords/accelerated-ad-delivery-setup/#respondMon, 11 Sep 2017 19:25:19 +0000https://blog.tryadhawk.com/?p=6803Imagine this: You’re throwing the hottest neighborhood block party of the summer. Barbecue, games, and that one relative who tells the best stories. All your guests start rolling in, only for you to realize they’re getting pretty thirsty because you forgot to supply drinks! You call over your teenage nephew and urgently ask him to grab as…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-8-2017/feed/0How to Link Google AdWords to Analytics: Set Up, Tips, and Best Practiceshttps://blog.tryadhawk.com/google-adwords/link-google-adwords-analytics/
https://blog.tryadhawk.com/google-adwords/link-google-adwords-analytics/#respondThu, 07 Sep 2017 20:23:16 +0000https://blog.tryadhawk.com/?p=6663Picture this: It’s your favorite time of day – lunch time. You open your fridge to find three ingredients: two slices of whole wheat bread, a jar of peanut butter, and some leftover jelly. Now, knowing that you have both peanut butter AND jelly in the fridge, would you make yourself just a peanut butter…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-1-2017/feed/0How to Master Ad Rotation in Google AdWordshttps://blog.tryadhawk.com/google-adwords/ad-rotation-adwords/
https://blog.tryadhawk.com/google-adwords/ad-rotation-adwords/#commentsWed, 30 Aug 2017 17:30:20 +0000https://blog.tryadhawk.com/?p=5626*In Drew Carey’s voice* Come on down! Yes you, digital marketer! You’ve won a chance to spin the big wheel on national television! Congratulations on making it this far. You’ve crafted a library of pixel-perfect image ads within your ad group that are ready for the world to see. The issue is, you can only…

]]>https://blog.tryadhawk.com/google-adwords/ad-rotation-adwords/feed/7Troubleshoot Your Faceboook Pixelhttps://blog.tryadhawk.com/facebook-ads/facebook-pixel-troubleshooting-guide/
https://blog.tryadhawk.com/facebook-ads/facebook-pixel-troubleshooting-guide/#commentsTue, 29 Aug 2017 13:24:38 +0000https://blog.tryadhawk.com/?p=6430There’s every likelihood that you’re currently sitting at the depths of a steep learning curve, hopelessly trying to figure out WHY THIS DAMN FACEBOOK PIXEL WON’T WORK!!! Let’s face it, discovering new technology is always exciting, but the learning curve…not so much. For example, here’s how my first crack at Adobe Photoshop went: I heard about how every designer and creative marketer should know…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-4-2017/feed/0Quality Score Explained: Achieving (Near) Perfectionhttps://blog.tryadhawk.com/google-adwords/quality-score-explained/
https://blog.tryadhawk.com/google-adwords/quality-score-explained/#commentsWed, 02 Aug 2017 13:24:06 +0000http://blog.tryadhawk.com/?p=1641One of the most frequently asked questions we answered at Google was something along the lines of, “What the hell is a Quality Score, and how the hell do I make it better?” Most advertisers just want their Quality Score explained, and who could blame them? The full formula that determines your Quality score is…

]]>https://blog.tryadhawk.com/google-adwords/quality-score-explained/feed/5Guide to AdWords Account Structure: Set Up and Best Naming Conventionshttps://blog.tryadhawk.com/google-adwords/adwords-account-structure-guide/
https://blog.tryadhawk.com/google-adwords/adwords-account-structure-guide/#respondTue, 01 Aug 2017 14:38:35 +0000https://blog.tryadhawk.com/?p=6250We preach a few core tenants of successful PPC advertising on the AdHawk blog. First, is setting clear goals for your paid advertising strategy and understanding how you will track performance against those goals. At a basic level, that means properly setting up conversion tracking to follow the KPIs specific to your business. The next…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-21-2017/feed/0The Complete Guide to AdWords Location Targeting: Setup, Strategies, and Best Practiceshttps://blog.tryadhawk.com/google-adwords/geo-targeting/
https://blog.tryadhawk.com/google-adwords/geo-targeting/#commentsTue, 18 Jul 2017 13:16:26 +0000https://blog.tryadhawk.com/?p=6191There’s a time and place for everything. Like taking a selfie, for example. It’s okay when you’re backpacking around the world. …but not okay when you’re standing in front of an oncoming train. Oof. The same thing applies to Google AdWords. Geotargeting puts ads in front of the right audience at the right place and the…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-14-2017/feed/0Complete Guide to Google Adwords Scripts: Set Up and Best Practiceshttps://blog.tryadhawk.com/google-adwords/google-adwords-scripts/
https://blog.tryadhawk.com/google-adwords/google-adwords-scripts/#commentsMon, 10 Jul 2017 15:57:59 +0000https://blog.tryadhawk.com/?p=5986Have you ever checked your Google Adwords account, only to find the worst? No matter how much time and effort you put into your AdWords campaigns, some things just don’t go as planned. Depending on how many other hats you’re wearing for the marketing team or business as a whole, you don’t have time to…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-30-2017/feed/0The Future of Voice Search, SEO and PPC: Here’s What You Need to Knowhttps://blog.tryadhawk.com/marketing-tips/voice-search-ppc-seo-optimization-guide/
https://blog.tryadhawk.com/marketing-tips/voice-search-ppc-seo-optimization-guide/#commentsMon, 26 Jun 2017 19:24:08 +0000https://blog.tryadhawk.com/?p=5703Society Claims “We Aren’t Talking Anymore.” While that might be true from a social psychology perspective, that’s definitely not true when it comes to voice search. In fact, we are talking to our devices all the time. “Siri, how much does a hippo weigh?” “Okay, Google. What is the temperature outside?” “Alexa. What movies are…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-16-2017/feed/03 Creative Instagram Ad Strategies Every Marketer Can Learn Fromhttps://blog.tryadhawk.com/instagram-ads/creative-instagram-ad-strategies-for-marketers/
https://blog.tryadhawk.com/instagram-ads/creative-instagram-ad-strategies-for-marketers/#respondThu, 15 Jun 2017 22:40:48 +0000https://blog.tryadhawk.com/?p=5677Instagram’s aggressive algorithm changes in the last year may be angering content creators, but there’s no time for digital marketers to sulk about the decrease in organic views. Paying to acquire new customers was bound to happen, and the good news is the cost can be justified if you create high-performing ads. Paid distribution in…

]]>https://blog.tryadhawk.com/instagram-ads/creative-instagram-ad-strategies-for-marketers/feed/0How to Boost Your Posts with Facebook Adshttps://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/
https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/#commentsTue, 13 Jun 2017 13:28:06 +0000https://blog.tryadhawk.com/?p=5499Remember the good old days when your Facebook posts organically reached 100% of your fans? If it feels like forever ago, that’s because it was. The last time Facebook pages were seeing over 8% organic reach was way back in 2013 and that number is getting smaller and smaller by the day. Viral publishers like…

]]>https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/feed/4How to Use the Target Search Page Location Bid Strategyhttps://blog.tryadhawk.com/google-adwords/target-search-page-location-bid-strategy/
https://blog.tryadhawk.com/google-adwords/target-search-page-location-bid-strategy/#commentsFri, 09 Jun 2017 16:10:35 +0000https://blog.tryadhawk.com/?p=5479You’re hungry. You’re an avid AdHawk blog reader. You’ll accept no less than the top spot. Heck, if you ain’t first (on the SERP), you’re last. If retired memes like DJ Khaled can work their way back to the top, so can you…in search engine rankings. If you know that the top position of the…

]]>https://blog.tryadhawk.com/marketing-tips/june-2-2017/feed/06 Design Principles of Effective Facebook Adshttps://blog.tryadhawk.com/facebook-ads/facebook-ad-design-principles/
https://blog.tryadhawk.com/facebook-ads/facebook-ad-design-principles/#respondFri, 02 Jun 2017 21:08:26 +0000https://blog.tryadhawk.com/?p=5477The modern consumer doesn’t need to channel surf for hours just to settle for Sharknado or the Anatomy of a Grizzly Attack. The consumer of today is given exactly what they want to see whenever they feel like seeing it. Literally. Facebook is worth half a billion dollars because its algorithm feeds them content that…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-15-2017/feed/0Advertiser’s Guide to AdWords Expanded Text Adshttps://blog.tryadhawk.com/google-adwords/adwords-expanded-text-ads-guide/
https://blog.tryadhawk.com/google-adwords/adwords-expanded-text-ads-guide/#commentsMon, 13 Feb 2017 04:44:59 +0000https://blog.tryadhawk.com/?p=5160On February 1st, 2017, Google permanently moved advertisers to the AdWords Expanded Text Ads format for search campaigns – the first major change to text ads in the 16 years since AdWords’ creation. Despite the proposed benefits for advertisers (which we’ll talk about soon!), there is one downside to this change: 15 years of advertising data and…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-16-2016/feed/0Optimize Ads Like a Data Scientist (Even if You Hate Math)https://blog.tryadhawk.com/marketing-tips/optimize-ads-like-data-scientist-even-hate-math/
https://blog.tryadhawk.com/marketing-tips/optimize-ads-like-data-scientist-even-hate-math/#respondWed, 14 Sep 2016 15:12:11 +0000https://blog.tryadhawk.com/?p=4368We recently stumbled upon How to Build 44,000 Facebook Fans in 3 Months by Sean Everett. Sean documents the experiences of his friend Chin Fong who … well … went from zero to 44K Facebook fans in 3 months… for $800! There are a gazillion … “How I achieved [unbelievable result] by … … [doing…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-2-2016/feed/0The 4 Best Google Shopping Data Feed Toolshttps://blog.tryadhawk.com/google-adwords/google-shopping-data-feed-tools/
https://blog.tryadhawk.com/google-adwords/google-shopping-data-feed-tools/#respondWed, 31 Aug 2016 16:27:23 +0000https://blog.tryadhawk.com/?p=4219You know what really grinds my gears? Google’s Merchant Center. Sure, it’s an incredible tool, and essential to every eCommerce business trying to grow sales online. But seriously, it’s a pain. First you have to figure out how to export your products in a very specific format (which is no small task, even if you’re…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-26-2016/feed/04 Marketing Twitter Chats that Don’t Suckhttps://blog.tryadhawk.com/twitter-ads/marketing-twitter-chats/
https://blog.tryadhawk.com/twitter-ads/marketing-twitter-chats/#respondWed, 24 Aug 2016 16:44:46 +0000https://blog.tryadhawk.com/?p=4131Times are tough for Marketers on Twitter these days. With all the automated spammy bologna out there, it’s not only tough to find quality content, but also get your quality content noticed. Twitter lists are just an attempt to get you to follow them back and click on their crap. Twitter DM’s are all automated.…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-12-2016/feed/0The Best Marketing Blog Designs: 3,000+ Data Points from the Top 100https://blog.tryadhawk.com/marketing-tips/best-blog-designs/
https://blog.tryadhawk.com/marketing-tips/best-blog-designs/#commentsSun, 07 Aug 2016 14:12:23 +0000https://blog.tryadhawk.com/?p=3922Digital Marketing is like an open-book test in high school… The answers are all there, you just need to know where to look. Every decision your business faces – choosing between a red or green purchase button or redesigning your website – has been encountered by hundreds of marketers before you. Many have failed.…

]]>https://blog.tryadhawk.com/marketing-tips/best-blog-designs/feed/45 New AdWords Strategies You’ll Need this Holiday Season (2016 Edition)https://blog.tryadhawk.com/google-adwords/2016-holiday-advertising-strategies/
https://blog.tryadhawk.com/google-adwords/2016-holiday-advertising-strategies/#commentsFri, 05 Aug 2016 19:47:11 +0000https://blog.tryadhawk.com/?p=3976The “Holiday Season” breaks the only 2 rules of being a holiday: Holidays occur the same time every year Holidays exempt you from work Sure, Christmas is and always has been on December 25th, but in the eCommerce and online marketing world, the Holiday Season comes earlier and earlier every year. If you don’t prepare your…

]]>https://blog.tryadhawk.com/opt-in-podcast/listen-first-sales-podcast/feed/0Bing Ads Guide: The Image Ad Extensionhttps://blog.tryadhawk.com/bing-ads/image-ad-extension/
https://blog.tryadhawk.com/bing-ads/image-ad-extension/#respondTue, 12 Jul 2016 17:57:33 +0000http://blog.tryadhawk.com/?p=3191Bing Ads rarely deviates from its role model, Google AdWords. In fact, Bing has pretty much followed Google AdWords move-for-move in creating a bid auction marketplace for advertisers. There are a few nifty features Bing has tested in the past to try and sway new users. Today we’re breaking down Image Ad Extensions for Bing Ads. Why…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-8-2016/feed/0How to Use the Top vs. Other Report in 3 Easy Stepshttps://blog.tryadhawk.com/google-adwords/top-vs-other-report/
https://blog.tryadhawk.com/google-adwords/top-vs-other-report/#commentsThu, 07 Jul 2016 17:39:15 +0000http://blog.tryadhawk.com/?p=3260How do we feel when we see our content or ads on top of Google’s Search Results? Well, don’t get ahead of yourself, Dicaprio. It’s 1997. You won’t see an Oscar for nearly 20 years. Just because your ad is at the top doesn’t mean your campaign is smooth sailing. A common misconception in Google Adwords is…

]]>https://blog.tryadhawk.com/opt-in-podcast/aboard-live-video-hype-train-podcast/feed/07 Digital Marketing Lessons from this year’s 7 Biggest Hollywood Blockbustershttps://blog.tryadhawk.com/marketing-tips/digital-marketing-lessons-from-hollywood/
https://blog.tryadhawk.com/marketing-tips/digital-marketing-lessons-from-hollywood/#respondMon, 27 Jun 2016 14:35:49 +0000http://blog.tryadhawk.com/?p=3158“There has been an awakening… have you felt it?” After years of cheesy voice over trailers and desperate ad campaigns that make the marketer inside of you cringe, Hollywood marketing efforts may be hitting their stride. Movies like Deadpool, Star Wars, Pitch Perfect 2, The Big Short, and more have doubled their return on investment…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-24-2016/feed/0The Advertiser’s Guide to YouTube Video Adshttps://blog.tryadhawk.com/google-adwords/youtube-video-ads/
https://blog.tryadhawk.com/google-adwords/youtube-video-ads/#commentsWed, 22 Jun 2016 17:28:48 +0000http://blog.tryadhawk.com/?p=3096Advertising on YouTube gives you and your business access to 1 billion engaged people. It’s a 2 billion eyeball opportunity you simply can not pass up. Getting started, though, is no small task. There are annoying nuances with YouTube ads that make set up and reporting tricky. Even with proper set-up, it can be tough to understand how…

]]>https://blog.tryadhawk.com/google-adwords/youtube-video-ads/feed/5Ohh, Snap! The Marketer’s Guide to Snapchat Adshttps://blog.tryadhawk.com/snapchat-ads/snapchat-advertising-overview/
https://blog.tryadhawk.com/snapchat-ads/snapchat-advertising-overview/#respondMon, 20 Jun 2016 17:50:39 +0000http://blog.tryadhawk.com/?p=3067Snapchat: you might know it as that “thing where my niece looks at her phone and contorts her face into shapes never thought possible.” But that thing that so many in the advertising world have deemed “too immature a market” is now a force to be reckoned with. A 100 MILLION user force, to be…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-17-2016/feed/0How to Make “Damme” Good YouTube Ads Without Jean-Claude Van Dammehttps://blog.tryadhawk.com/marketing-tips/damme-good-youtube-ads/
https://blog.tryadhawk.com/marketing-tips/damme-good-youtube-ads/#respondMon, 13 Jun 2016 14:48:01 +0000http://blog.tryadhawk.com/?p=3024YouTube is THE place to advertise. With 4 billion views per day, YouTube has more engaged eyes and ears than any other platform. That said, there are 300 HOURS of new content uploaded to YouTube EVERY MINUTE. Advertising gives you access to these engaged audiences for a fraction of the money and effort it takes…

]]>https://blog.tryadhawk.com/opt-in-podcast/kitten-youtube-videos-secret-time-management-podcast/feed/0Social Media: Your Most Important Customer Service Toolhttps://blog.tryadhawk.com/marketing-tips/social-media-your-most-important-customer-success-tool/
Tue, 07 Jun 2016 14:00:41 +0000http://www.tryadhawk.com/blog/?p=61Social media can be an extremely powerful tool when it comes to providing excellent customer service. In this week’s post, we’ll cover: How To Dominate Social Media Customer Service Facebook Customer Service Twitter Customer Service Dealing With The Haters Great Customer Service as a Competitive Advantage Respond No More Than Twice 78% of consumers have…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-27-2016/feed/0Google Summit 2016: 10 New Features Every Marketer Should Knowhttps://blog.tryadhawk.com/google-adwords/google-summit-2016/
https://blog.tryadhawk.com/google-adwords/google-summit-2016/#commentsTue, 24 May 2016 19:53:43 +0000http://blog.tryadhawk.com/?p=2948The 2016 Google Innovation Summit is in the books. 6 different Google executives took the stage to break down the latest improvements to its core product line: Google Advertising Network, AdWords, Maps, and Analytics platforms. For the past 6 months, Google dished out some small tastes of what was likely to come at the Summit:…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-13-2016/feed/05 Ways to Add Some Razzle-Dazzle to your Digital Adshttps://blog.tryadhawk.com/marketing-tips/3-ways-to-add-some-razzle-dazzle-to-your-digital-ads-content/
https://blog.tryadhawk.com/marketing-tips/3-ways-to-add-some-razzle-dazzle-to-your-digital-ads-content/#commentsThu, 12 May 2016 13:51:52 +0000http://www.tryadhawk.com/blog/?p=108It’s time to move away from your boring text ads and monotonous 280 characters. There are too many people fighting for your piece of the digital pie for you to continue pushing plain content. Take a look at these 5 tips to give your camoflagued ads a little razzle dazzle. 5 ways to create more…

]]>https://blog.tryadhawk.com/marketing-tips/3-ways-to-add-some-razzle-dazzle-to-your-digital-ads-content/feed/57 Google Analytics Custom Reports You Need to Understand Your Customershttps://blog.tryadhawk.com/marketing-tips/google-analytics-custom-reports/
https://blog.tryadhawk.com/marketing-tips/google-analytics-custom-reports/#respondMon, 09 May 2016 15:28:06 +0000http://blog.tryadhawk.com/?p=2840Google Analytics is an essential tool for online businesses. Here, Diane from PinnacleCart eCommerce breaks down 7 Google Analytics Custom Reports from expert analysts you need to truly understand how your customers behave. As an eCommerce store manager, you already understand the value of knowing your customer: Where did they come from? Who are they? How long did…

]]>https://blog.tryadhawk.com/opt-in-podcast/startup-l-jackson/feed/0How to Add Negative Keywords in AdWordshttps://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/
https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/#commentsTue, 19 Apr 2016 13:24:31 +0000http://blog.tryadhawk.com/?p=2718Creating campaigns in AdWords is easy. (Don’t agree? Here are some great Search, Gmail Ads, and Display campaign tutorials). Optimizing campaigns, on the other hand, still scratches the heads of most experienced AdWords advertisers. It’s also the most essential part of managing effective, profitable campaigns. Since most advertisers start with broad match keywords & general display…

]]>https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/feed/350+ Digital Marketing Quotes to Kickstart Your Dayhttps://blog.tryadhawk.com/marketing-tips/digital-marketing-quotes/
https://blog.tryadhawk.com/marketing-tips/digital-marketing-quotes/#commentsMon, 18 Apr 2016 16:56:38 +0000http://blog.tryadhawk.com/?p=2728The life of a digital marketer can bring about some awesomely high highs, and a ton of painfully low lows. When that campaign you spent hours on explodes with hundreds of conversions overnight, well, it may just be the best feeling in the world. Now I don’t know about you, but for me, the highs never…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-15-2016/feed/0The e-Commerce Google Shopping Guidehttps://blog.tryadhawk.com/google-adwords/google-shopping-guide/
https://blog.tryadhawk.com/google-adwords/google-shopping-guide/#commentsThu, 14 Apr 2016 15:26:52 +0000http://blog.tryadhawk.com/?p=2625Simply put, Google Shopping is the best AdWords tool for e-commerce businesses to sell more stuff and make more money online. With traditional Search and Display ads, users click on your ads before they have all the relevant information they may need before purchasing one of your products. Google Shopping campaigns allow you to put your…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-8-2016/feed/0How to Target & Make Bid Adjustments to Airportshttps://blog.tryadhawk.com/google-adwords/target-airports/
https://blog.tryadhawk.com/google-adwords/target-airports/#commentsTue, 05 Apr 2016 08:54:04 +0000http://blog.tryadhawk.com/?p=2258Airports are one of the most granular and thus powerful geotargeting options offered by Google AdWords. Airport geotargeting, by definition, is a type of location targeting for AdWords display and search campaigns that allows you to show your ads to people who are currently inside airports (source: Google AdWords Glossary). By exclusively targeting airports, you can…

]]>https://blog.tryadhawk.com/google-adwords/target-airports/feed/6Why Every Business Should Have a Podcasthttps://blog.tryadhawk.com/opt-in-podcast/every-business-podcast-meta-podcast/
https://blog.tryadhawk.com/opt-in-podcast/every-business-podcast-meta-podcast/#respondSun, 03 Apr 2016 14:50:07 +0000http://blog.tryadhawk.com/?p=2538

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-1-2016/feed/010 Top Marketing Podcasts to Geek Out Onhttps://blog.tryadhawk.com/marketing-tips/10-top-marketing-podcasts/
https://blog.tryadhawk.com/marketing-tips/10-top-marketing-podcasts/#respondWed, 30 Mar 2016 17:09:59 +0000http://blog.tryadhawk.com/?p=1840I have a confession to make: I’m addicted to podcasts. My dependency on them started all the way back in 2008. It was innocent enough at first—a little Radiolab here and there as I walked to and from class. Nothing crazy, right? Well, before I knew it, I was hooked. Curse you Jad Abumrad. Now podcasts fill up…

]]>https://blog.tryadhawk.com/marketing-tips/10-top-marketing-podcasts/feed/0A Guide to AdWords Income Targeting: Set Up & Optimizationhttps://blog.tryadhawk.com/google-adwords/income-targeting/
https://blog.tryadhawk.com/google-adwords/income-targeting/#commentsTue, 29 Mar 2016 12:00:10 +0000http://blog.tryadhawk.com/?p=2266One of the most powerful use-cases for online advertising is the use of existing customer data to expand your business’ market share. Your current customers all have one crucial thing in common – they were all willing to pay you. No, this shouldn’t be groundbreaking news. And yet, it gives you the best starting point for who…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-25-2016/feed/0AdWords Call Extensions: Setup & Best Practice Guidehttps://blog.tryadhawk.com/google-adwords/adwords-call-extensions/
Fri, 25 Mar 2016 10:00:14 +0000http://www.tryadhawk.com/blog/?p=24If your business is the type that lives and breaths phone calls—shoutout to Santarpio’s Pizza in East Boston—enabling Call Extensions in your Google AdWords campaigns should be a no brainer. AdWords Call Extensions allow advertisers to show their phone number within their ads, making it easy for customers to call and place an order, check office…

]]>https://blog.tryadhawk.com/opt-in-podcast/facebook-ads-strategy-isnt-working/feed/015 Must-Read Blog Posts for any SaaS Entrepreneurhttps://blog.tryadhawk.com/marketing-tips/must-read-saas-blogs-2016/
https://blog.tryadhawk.com/marketing-tips/must-read-saas-blogs-2016/#commentsTue, 15 Mar 2016 21:06:56 +0000http://blog.tryadhawk.com/?p=2041We combed through 100s of the most influential business blog posts to bring you the 15 must-reads and their key takeaways for turning your startup into a marketing giant. Software as a service hasn’t just revamped the tools and services businesses use to be successful; it’s changing every aspect of the business journey. These 15…

]]>https://blog.tryadhawk.com/opt-in-podcast/relationships-catapult-content-marketing-strategy/feed/0How to Target & Adjust Bids to Commercial Areas in AdWordshttps://blog.tryadhawk.com/google-adwords/target-commercial-areas/
https://blog.tryadhawk.com/google-adwords/target-commercial-areas/#respondTue, 15 Mar 2016 10:00:39 +0000http://blog.tryadhawk.com/?p=2247Central Commercial Areas are areas with a high concentration of business real estate such as office buildings, restaurants, shopping malls, and service stations (source: Google AdWords Glossary). This option lets you quickly segment out all of the metropolis areas in a certain geographic area. In other words, if you want to exclusively target densely populated areas…

]]>https://blog.tryadhawk.com/opt-in-podcast/kyle-york-dyn-marketing/feed/0Announcing: Opt-In! A Podcast for Marketershttps://blog.tryadhawk.com/marketing-tips/announcing-opt-in-podcast/
https://blog.tryadhawk.com/marketing-tips/announcing-opt-in-podcast/#respondThu, 10 Mar 2016 21:20:11 +0000http://blog.tryadhawk.com/?p=2338A weekly podcast that digs into the marketing and sales strategies used by the world’s fastest growing companies. Each week, host Dan Pratt sits down with marketing and sales influencers across the globe to uncover actionable strategies that marketers of all sophistocation levels can use to make their business more successful. You can subscribe on…

]]>https://blog.tryadhawk.com/marketing-tips/announcing-opt-in-podcast/feed/0How to Target the Coveted College Student Market with AdWordshttps://blog.tryadhawk.com/google-adwords/target-college-students-google-adwords/
https://blog.tryadhawk.com/google-adwords/target-college-students-google-adwords/#commentsWed, 09 Mar 2016 21:10:02 +0000http://blog.tryadhawk.com/?p=2144Millenials are a pain to market to… especially if you don’t have the right tools. What makes this group uniquely difficult to market to and yet more valuable than any other demographic? What we know about College-Aged Americans (18-23) sheds light on this question: They use between two and three tech devices daily (Dan Schawbel, Forbes)…

]]>The 35 Must-Know Google Docs Keyboard Shortcutshttps://blog.tryadhawk.com/marketing-tips/google-docs-shortcuts/
https://blog.tryadhawk.com/marketing-tips/google-docs-shortcuts/#commentsWed, 02 Mar 2016 21:27:55 +0000http://blog.tryadhawk.com/?p=2081Google offers hundreds of keyboard shortcuts to streamline productivity within Google Drive & Google Docs. These can help you slice through documents and halve the amount of time spent editing, formatting, and designing your docs. That said, spending hours trying to memorize the hundreds of shortcuts provided by Google can do more harm than good…

]]>https://blog.tryadhawk.com/marketing-tips/google-docs-shortcuts/feed/3How to Apply the AdWords Shared Budget Toolhttps://blog.tryadhawk.com/google-adwords/adwords-shared-budget/
https://blog.tryadhawk.com/google-adwords/adwords-shared-budget/#respondTue, 01 Mar 2016 16:32:13 +0000http://blog.tryadhawk.com/?p=2072The AdWords Shared Budget tool might just be the greatest AdWords tool to get overlooked by advertisers. Ok, so it may not be the greatest (the award should go to the Search Terms Report), but it’s definitely close. Businesses that are looking to simplify campaign management can use the AdWords Shared Budget tool to do exactly what…

]]>https://blog.tryadhawk.com/google-adwords/adwords-shared-budget/feed/0If Facebook Ads Could Talk: What your Facebook Ads Really Sayhttps://blog.tryadhawk.com/facebook-ads/what-your-facebook-ads-really-say/
https://blog.tryadhawk.com/facebook-ads/what-your-facebook-ads-really-say/#respondMon, 29 Feb 2016 15:28:35 +0000http://blog.tryadhawk.com/?p=2059For the past 4 years, I have been deep in the AdWords/Facebook Ads world. This experience on the advertiser side of the aisle changes the way I experience ads as a Facebook and Google user. Specifically, looking at Facebook ads in my newsfeed is like watching sausages get made – I can immediately identify the secret…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-26-2016/feed/013 Chrome Extensions to Instantly Become a Better Marketerhttps://blog.tryadhawk.com/marketing-tips/marketing-chrome-extensions/
https://blog.tryadhawk.com/marketing-tips/marketing-chrome-extensions/#commentsWed, 24 Feb 2016 06:45:28 +0000http://blog.tryadhawk.com/?p=1940Let’s face it. Being a marketer in 2018 ain’t easy. We have more access to information, tools, and resources to the point that it is overwhelming. Just look at the headache-inducing graphic below featuring all the Marketing Technology companies out there: Fortunately, somewhere inside all that noise exists a few tools that will make you a…

]]>https://blog.tryadhawk.com/marketing-tips/marketing-chrome-extensions/feed/1Google says: No More Side Ads for Searchhttps://blog.tryadhawk.com/google-adwords/no-more-side-ads/
https://blog.tryadhawk.com/google-adwords/no-more-side-ads/#respondTue, 23 Feb 2016 15:16:16 +0000http://blog.tryadhawk.com/?p=2025Google Search is getting a major facelift – removing side ads from search results worldwide. The news is spreading quickly among advertisers, seeing as this is one of the most significant changes to Search since its inception in 2000. A Google spokesperson confirmed with SearchEngineLand that the right side of desktop search results will still…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-19-2016/feed/0How to Set Up Enhanced CPC Bid Strategy in Adwordshttps://blog.tryadhawk.com/how-to/enhanced-cpc-bid-strategy/
https://blog.tryadhawk.com/how-to/enhanced-cpc-bid-strategy/#respondTue, 16 Feb 2016 12:15:46 +0000http://blog.tryadhawk.com/?p=1902Most advertisers know the end goal for winning the AdWords game. It’s pretty simple in theory—you want to increase the total number of conversions you see over a period of time, while decreasing your cost for each one of those conversions. Simple in theory always ends up being more work than you imagined, but today we’re…

]]>https://blog.tryadhawk.com/how-to/enhanced-cpc-bid-strategy/feed/0AdWords Tips & Tricks Live – Original Dashboard Walkthroughhttps://blog.tryadhawk.com/webinars/adwords-tips-and-tricks-live/
https://blog.tryadhawk.com/webinars/adwords-tips-and-tricks-live/#respondMon, 15 Feb 2016 22:34:36 +0000http://blog.tryadhawk.com/?p=1905Being ex-Googlers, we’re constantly asked questions like “What’s the best way to hack your quality score?”, or “How the hell do I get in touch with my assigned Google Account rep?”. We’ll typically write blog posts for the ones that are asked over and over again (like the two mentioned above), but sometimes a single…

]]>https://blog.tryadhawk.com/how-to/online-advertising-video-tutorials/feed/3Twitter Introduces First View Adshttps://blog.tryadhawk.com/twitter-ads/first-view-ads/
https://blog.tryadhawk.com/twitter-ads/first-view-ads/#respondTue, 09 Feb 2016 14:17:59 +0000http://blog.tryadhawk.com/?p=1801Good news for all of you marketers that have been begging Twitter for better reach and more consistent placement on the Twitter Ads platform! Today, Twitter introduced a new ad placement they’re calling First View Ads to answer your prayers. Let’s take a look at what they are how to leverage them moving forward. What Are First…

]]>https://blog.tryadhawk.com/twitter-ads/first-view-ads/feed/0How to Set Up AdWords Call Trackinghttps://blog.tryadhawk.com/google-adwords/adwords-call-tracking/
https://blog.tryadhawk.com/google-adwords/adwords-call-tracking/#commentsTue, 09 Feb 2016 15:32:33 +0000http://blog.tryadhawk.com/?p=1799Digital Advertising has changed the way we track, attribute, and report on our marketing budget forever. For the most part, the tracking metrics provided by online ads aren’t easily applied to more traditional advertising and outbound marketing like sponsorships, billboards, banners, and flyer marketing. Fortunately, Google has chipped away at this problem by allowing you…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-5-2016/feed/0The Headline Checklist: Remarkable Titles in 9 Idiot-Proof Stepshttps://blog.tryadhawk.com/content-marketing/headline-checklist/
https://blog.tryadhawk.com/content-marketing/headline-checklist/#commentsThu, 04 Feb 2016 14:23:25 +0000http://blog.tryadhawk.com/?p=1735I’m kind of like that Russian IT guy who hacked into the coffee machine at his office and was able to run a script to have it pour him a cup in the exact time it took him to walk over there. You know, someone who creates a processes for everything they do more than once. Of…

]]>https://blog.tryadhawk.com/instagram-ads/instagram-video-ads/feed/0The Best FREE Stock Image Sites for All Situations [2017]https://blog.tryadhawk.com/feature-posts/8-attribution-free-stock-image-sites-for-all-your-blogging-advertising-design-needs/
Wed, 03 Feb 2016 11:38:00 +0000http://blog.tryadhawk.com/?p=415Let’s walkthrough a quick hypothetical here: You’re finishing up a blog post about, say, “The Best FREE Stock Image Sites for All Situations [2017]” and you realize that it stinks there’s a lot left to be desired. One of the best resources for spicing up posts, or, at least making your content look legit is to slap a couple Sepia-filtered pics…

]]>How to Set Up Google AdWords Conversion Tracking to Your Pagehttps://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/
https://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/#commentsTue, 02 Feb 2016 13:41:16 +0000http://blog.tryadhawk.com/?p=1686The ability to track the way users interact with your website is one of the core practices of being an effective digital marketer. In case you missed 2014, the year of marketing data (Forbes) fear not! You can set up AdWords conversion tracking in less than 3 minutes by following this step-by-step walkthrough. Step 1: Access the Conversions Toolbox…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-29-2016/feed/0See Which Websites Show Your Google Display Ads (+ Examples!)https://blog.tryadhawk.com/google-adwords/which-websites-show-my-display-ads/
https://blog.tryadhawk.com/google-adwords/which-websites-show-my-display-ads/#commentsTue, 26 Jan 2016 16:16:48 +0000http://blog.tryadhawk.com/?p=1581The Google AdWords Display Network is the largest and most visited website group on the internet. In fact, the Display Network has the ability to reach 90% of Internet users worldwide and includes more than 2 million publisher sites. Examples of Google AdWords Display Network websites: The Google Display Network: The group of websites that…

]]>https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-22-2016/feed/2Marketing with Emojis: The 20 Best & Worst Emoji Marketing Campaignshttps://blog.tryadhawk.com/feature-posts/emoji-marketing/
Thu, 21 Jan 2016 18:05:20 +0000http://blog.tryadhawk.com/?p=1462emoji noun | emo-ji | ē-mō-jē From Merriam-Webster 2015 Update: any of various small images, symbols, or icons used in text fields in electronic communications to express the emotional attitude of the writer, convey information succinctly, communicate a message playfully without using words. You may see them as a…

]]>Google Launches Trial Run Ads Beta + Morehttps://blog.tryadhawk.com/google-adwords/trial-run-ads-beta/
Tue, 19 Jan 2016 16:00:23 +0000http://blog.tryadhawk.com/?p=1445I’m a “try it before you buy it” kinda guy. My love for those teriyaki chicken samplers at the mall food court knows no bounds, and I visit Costco exclusively for the free samples. So imagine my excitement last month when Google announced two new ad formats that would make any lover of samples swoon:…

]]>The Google AdWords Help Phone Number – Talk to Your Strategist Todayhttps://blog.tryadhawk.com/google-adwords/google-adwords-help-phone-number/
Tue, 12 Jan 2016 17:17:59 +0000http://blog.tryadhawk.com/?p=1288In a hurry? Call your Account Strategists for help with your account using the Google Analytics and Google AdWords Help Phone Number: 1-866-2GOOGLE | (1-866-246-6453) for United States Residents Are you drowning in the AdWords ocean? Having trouble understanding your first campaign? Is your conversion tracking broken? Are you having trouble embedding your stupid remarketing code?…

]]>Set Up Your Instagram Ad Account in 60 Secondshttps://blog.tryadhawk.com/instagram-ads/set-up-your-instagram-ad-account-in-60-seconds/
Fri, 08 Jan 2016 16:16:30 +0000http://blog.tryadhawk.com/?p=1222The clock’s ticking so we’ll make it quick and easy: What you need to know about Instagram Ads Instagram Ads live within Facebook’s Ad Manager and Power Editor softwares. If you’re not familiar with Facebook Ads, subscribe to our Facebook Ads course we’re launching HERE You will need a Facebook Page to start. Don’t have a Page for…

]]>How to Set Up Sitelink Extensions in Bing Adshttps://blog.tryadhawk.com/bing-ads/how-to-set-up-sitelink-extensions-in-bing-ads/
Tue, 05 Jan 2016 15:23:46 +0000http://blog.tryadhawk.com/?p=1193If you’re familiar with Google AdWords, your first experience with Bing Ads may be similar to mine – here we go again. Bing is obviously heavily based on AdWords (if it ain’t broke…) This can be a good and a bad thing for most advertisers. On one hand, things are familiar enough to remove the panic…

]]>How To Target Specific Email Addresses in Google AdWordshttps://blog.tryadhawk.com/google-adwords/target-email-addresses/
Tue, 29 Dec 2015 11:10:51 +0000http://blog.tryadhawk.com/?p=450As you can probably tell, we’re huge fans of multi-channel advertising. There are certain attributes to each ad platform that gives them an edge over the competition in different use cases. We’ve always said that Facebook’s audience targeting is more robust and intuitive than AdWords with features like advanced behavioral targeting, similar audience segmentation, and email…

]]>How to Turn off Mobile Ads on Google AdWordshttps://blog.tryadhawk.com/google-adwords/how-to-turn-off-mobile-ads-on-google-adwords/
Tue, 22 Dec 2015 15:12:09 +0000http://blog.tryadhawk.com/?p=966We now live in the aftermath of Google’s Mobilegeddon – a progressive initiative from Google Search to rank sites that aren’t optimized for mobile lower on the search results page (aka: penalize your site). As a result, you and your business fall under 3 relationship statuses with Google: Single & Mingling, separately: I know you thought what…

]]>How to Use the Ad Preview & Diagnosis Tool in Google AdWordshttps://blog.tryadhawk.com/google-adwords/how-to-use-the-ad-preview-diagnosis-tool-in-google-adwords/
Tue, 24 Nov 2015 12:11:38 +0000http://blog.tryadhawk.com/?p=452We’ve all Googled ourselves. That’s a fact and don’t tell me otherwise. And if you’re like me, you’ve also searched certain keywords, broad and exact, to check the rank of your web page or search ad. This practice is both time-consuming and confined to your current location and device. Google offers an emulator called the…

]]>Introducing: The 2015 #GiveFirst HackFesthttps://blog.tryadhawk.com/feature-posts/2015-givefirst-hackfest/
Wed, 18 Nov 2015 11:02:16 +0000http://blog.tryadhawk.com/?p=564Joining Top Tier Tech with Nonprofits This Thanksgiving, the Colorado tech community is giving first and thanking second. We would like to introduce to you, the 2015 GiveFirst HackFest. With the help of event coordinators QuickLeft and Techstars, the team here at AdHawk is bringing together the best dev and design talent in Boulder with local community nonprofits to build real…

]]>How to Set Up Gmail Ads in Google AdWordshttps://blog.tryadhawk.com/google-adwords/how-to-set-up-gmail-ads-in-google-adwords/
Tue, 17 Nov 2015 13:00:23 +0000http://blog.tryadhawk.com/?p=454Let’s cut the cheesy hook and get right down to business. Google recently launched a brand new way to advertise in the email inboxes of highly targeted audiences. Regardless of your opinion as to what’s fair ad real estate, if you can’t beat ’em, may as well join ’em and learn how to use Gmail Ads on AdWords for your…

]]>How to Apply an AdWords Coupon to Your Accounthttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-apply-an-adwords-promo-code-to-your-account/
Tue, 10 Nov 2015 13:19:44 +0000http://blog.tryadhawk.com/?p=515When you first open an AdWords account, you should receive a welcome email from Google outlining various tutorial and account set up information. In that email should also be an AdWords Promo Code for something like $75 free ad dollars after an initial $25 deposit. Essentially, this is free money to help you get your…

]]>3 Emerging #adtechNY Companies That Blew Us Awayhttps://blog.tryadhawk.com/feature-posts/3-emerging-adtechny-companies-who-blew-us-away/
Fri, 06 Nov 2015 05:08:05 +0000http://blog.tryadhawk.com/?p=519It shouldn’t be a surprise to any of our readers that we love adtech. I mean we really love adtech. Most of our days are spent thinking about tips & tricks to make advertising online easy for companies of all shapes and sizes, or arguing about who has the better hack to make running campaigns more…

]]>Crush Your Holiday Sales Goals with Your Supercustomershttps://blog.tryadhawk.com/marketing-tips/crush-holiday-sales-goals-supercustomers/
https://blog.tryadhawk.com/marketing-tips/crush-holiday-sales-goals-supercustomers/#commentsSat, 31 Oct 2015 15:37:01 +0000https://blog.tryadhawk.com/?p=4693Who are your Supercustomers? Supercustomers are the 10% of buyers who account for 30%+ of your revenue and half of your profits. They are passionate advocates for your business. They interact with you on social media. They buy your highest margin products and every possible product variation. You may think they’re a bit nuts. Supercustomers are not simply…

]]>https://blog.tryadhawk.com/marketing-tips/crush-holiday-sales-goals-supercustomers/feed/1How to Access Your AdWords Search Terms Reporthttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-access-your-adwords-search-terms-report/
Tue, 27 Oct 2015 12:22:35 +0000http://www.tryadhawk.com/blog/?p=22Want to know what Google searches actually trigger your search ads rather than hope your keyword targeting was good enough? Reviewing the AdWords Search Terms Report is the easiest way to discover the specific keywords people are typing in that cause your ads to appear. In other words: here are the terms people actually search before seeing your Ad. Hooray…

]]>7 Ways to Ignite Creativity in Your Advertising Campaigns: Inspiration from Tim Brown of IDEOhttps://blog.tryadhawk.com/marketing-tips/ignite-creativity-advertising-campaigns-inspiration-tim-brown-ideo/
https://blog.tryadhawk.com/marketing-tips/ignite-creativity-advertising-campaigns-inspiration-tim-brown-ideo/#respondFri, 23 Oct 2015 12:17:29 +0000https://blog.tryadhawk.com/?p=4652Yes, advertising creativity still matters Creativity has always been a critical component of advertising campaigns. Think about your strongest childhood memories – the jingles, the celebrity endorsements, or commercials gone viral. But today? Data and metrics have taken center stage because even small changes to campaigns can instantly generate higher returns. In fact, the power of…

]]>https://blog.tryadhawk.com/marketing-tips/need-digital-marketing-talent-hire-liberal-arts-majors/feed/2How to Exclude an IP Address in Google AdWordshttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-do-ip-address-exclusions/
Tue, 13 Oct 2015 12:00:57 +0000http://www.tryadhawk.com/blog/?p=307We’ve heard a TON of stories from service professionals clicking on ads from their competitors, which can be super damaging when the cost per click sits well above $10, $20, or $54. It’s a dog eat dog world out there. As you know, the PPC landscape is a marketplace – auctioning position to the highest bidder. When…

]]>Prepare Your E-Commerce Startup for the Chatbot Revolutionhttps://blog.tryadhawk.com/marketing-tips/prepare-e-commerce-startup-chatbot-revolution/
https://blog.tryadhawk.com/marketing-tips/prepare-e-commerce-startup-chatbot-revolution/#respondWed, 23 Sep 2015 13:50:43 +0000https://blog.tryadhawk.com/?p=4442Few technologies are getting as much hype as chatbots. Although bots are not ready for prime time, this technology is inevitable and will revolutionize e-commerce. Useful chatbots will arrive in mid-2017 and become a must-have tool for your business by the end of 2018. Yikes! Should you panic?? Nah. You can prepare by using human-powered chat in…

]]>https://blog.tryadhawk.com/marketing-tips/prepare-e-commerce-startup-chatbot-revolution/feed/0Candid Advice From SEO Pros: Just Pay for Search Adshttps://blog.tryadhawk.com/marketing-tips/candid-advice-seo-pros-just-pay-search-ads/
https://blog.tryadhawk.com/marketing-tips/candid-advice-seo-pros-just-pay-search-ads/#commentsSun, 06 Sep 2015 21:53:01 +0000https://blog.tryadhawk.com/?p=4253I’m not a fan of “SEO hacks.” Instead of spending a bunch of time trying to trick Google, we’d rather improve our product or actually help our customers with AdWords. Too many marketers get lulled into the mistaken belief that someone has a magical secret or keyword tool to bring them tons of customers for free.…

]]>https://blog.tryadhawk.com/marketing-tips/candid-advice-seo-pros-just-pay-search-ads/feed/1The 5 Best Marketing-Satire Twitter Accountshttps://blog.tryadhawk.com/twitter-ads/mismarketing-5-twitter-profiles-help-you-avoid-major-marketing-snafus/
Thu, 03 Sep 2015 16:29:21 +0000http://www.tryadhawk.com/blog/?p=330Just like any great piece of writing, let me begin with a Merriam-Webster dictionary definition: clickbait: n “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest” Along with “emoji” ?, “photobomb”, and “NSFW”, clickbait was added to…

]]>How to Find Display Campaign Demographic Datahttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-find-display-campaign-demographic-data/
Tue, 01 Sep 2015 14:08:35 +0000http://www.tryadhawk.com/blog/?p=301Coming at ya with a quick tutorial on how to better understand your Google AdWords Display campaign audience using the Demographic data. Starting from the “All Campaigns” default view: Click on the Display campaign you would like to know more about *If you are not currently running a display campaign, learn how to set one up with our…

]]>That Time I Was Hunted by Prana Yoga Company: A Remarketing Analysishttps://blog.tryadhawk.com/facebook-ads/that-time-i-was-hunted-by-prana-yoga-company-a-remarketing-analysis/
https://blog.tryadhawk.com/facebook-ads/that-time-i-was-hunted-by-prana-yoga-company-a-remarketing-analysis/#commentsThu, 20 Aug 2015 13:29:35 +0000http://www.tryadhawk.com/blog/?p=224We’ve all been there before. We wander a little too deep into the realms of the internet and suddenly we’re shopping for Dutch clogs. We come to, realize what we’ve done and quickly exit out before it gets worse. You open a new window, head over to your favorite site and BAM! an ad appears…

]]>https://blog.tryadhawk.com/facebook-ads/that-time-i-was-hunted-by-prana-yoga-company-a-remarketing-analysis/feed/2AdWords Location Extension: Setup & Best Practice Guidehttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-location-extensions/
Tue, 11 Aug 2015 16:10:52 +0000http://www.tryadhawk.com/blog/?p=278It’s time to put your business on the map – literally. Now, before you get super dizzy from that one, let’s break down the importance of the AdWords Location Extension feature. If you’re a standard brick and mortar retail shop, a restaurant, or any business looking to push in-store traffic, location extensions are crucial to…

]]>How to Use Twitter Ads to Increase Followershttps://blog.tryadhawk.com/twitter-ads/tutorial-tuesday-how-to-use-twitter-ads-to-increase-followers/
Tue, 04 Aug 2015 13:14:04 +0000http://www.tryadhawk.com/blog/?p=174No matter how much code your developers can crush, your biz devz can schmooze, or design team can write novels with color selection and font type, a successful product cannot exist without establishing marketing, news, and general support channels to position yourself as a reputable source within a community. Though Twitter is now seen as an old dog in the…

]]>AdWords Callout Extensions: Setup & Best Practice Guidehttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-enable-adwords-callout-extensions/
Tue, 14 Jul 2015 12:27:31 +0000http://www.tryadhawk.com/blog/?p=81Introduce & sell me your product or service in 1 sentence. Not so easy, eh? For search ads, Google gives you 95 characters to convince people to click and then buy. Even for master copywriters, it’s a tough task. Luckily, AdWords has created what are called Callout Extensions – one type of bonus add-ons to…

]]>AdWords Sitelink Extensions: Setup & Best Practice Guidehttps://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-enable-sitelinks/
Tue, 07 Jul 2015 09:25:58 +0000http://www.tryadhawk.com/blog/?p=79Competition on Google AdWords is intense. And competition drives up price. In fact, the cost of text ads increased by 40% across 9 major industries from 2012 to 2014. With competition that stiff, you need to be doing everything you can to give you and your business an advantage One of the easiest ways to get…

]]>My First Time Drowning In The AdWords Oceanhttps://blog.tryadhawk.com/google-adwords/my-first-time-drowning-in-the-adwords-ocean/
Thu, 02 Jul 2015 14:54:32 +0000http://www.tryadhawk.com/blog/?p=100Chris Crisalli helps manage the digital marketing efforts for FanDuel Inc., one of the leader’s in web-based fantasy sports. Prior to joining FanDuel, he helped the New York startup Intent Media scale their PPC product. Chris loves roller blading along the East River, hates people who walk slowly on the sidewalk, and has never had an…

]]>Instagram ADds More Options for SMBshttps://blog.tryadhawk.com/instagram-ads/instagram-adds-options/
Mon, 29 Jun 2015 12:00:14 +0000http://www.tryadhawk.com/blog/?p=38*UPDATE* January 2016: Instagram’s Advertising platform is in full public launch. You can set up your account in under 60 seconds. *UPDATE* February 2016: Your Instagram Ads can now be a minute long As one may have noticed during a recent phone browsing session bathroom break, Instagram has been rolling out a revamped platform for…

]]>Legends of the AdWords Temple: 2 Hidden Tools to Improve Performancehttps://blog.tryadhawk.com/google-adwords/hidden-adwords-tools-to-improve-performance/
https://blog.tryadhawk.com/google-adwords/hidden-adwords-tools-to-improve-performance/#commentsThu, 25 Jun 2015 14:30:33 +0000http://www.tryadhawk.com/blog/?p=39Logging into Google AdWords for the first time can feel like walking into a cave without a flashlight. You’ll be bumping into walls until your eyes adjust, and even after they do you’ll have a difficult time navigating. It’s easy to get bogged down by the tabs on tabs on tabs, but with a little digging…

]]>https://blog.tryadhawk.com/google-adwords/hidden-adwords-tools-to-improve-performance/feed/1How to Enable AdWords Mobile Bid Adjustmentshttps://blog.tryadhawk.com/google-adwords/mobile-bid-adjustments/
https://blog.tryadhawk.com/google-adwords/mobile-bid-adjustments/#commentsTue, 23 Jun 2015 22:27:38 +0000http://www.tryadhawk.com/blog/?p=13If you’ve been living under a rock for the last few years, it’s probably pretty surprising how quickly mobile has cemented its place as “the next big thing” for online advertisers. In fact, Google recently announced last month that the number of mobile search queries have surpassed desktop search queries for the first time ever.…

]]>https://blog.tryadhawk.com/google-adwords/mobile-bid-adjustments/feed/2Video Is Eating The World: 4 Reasons Why You Need to Advertise With Videos in 2015https://blog.tryadhawk.com/feature-posts/video-is-eating-the-world/
https://blog.tryadhawk.com/feature-posts/video-is-eating-the-world/#commentsFri, 12 Jun 2015 00:20:13 +0000http://www.tryadhawk.com/blog/?p=9Online video consumption has seen an insane amount of growth in the last couple of years. A recent report from Syndacast estimates that, by 2017, video will be responsible for 74% of all internet traffic, opening the door for advertisers to take advantage of its rapid growth. Looks like it’s time for you to dust…

]]>https://blog.tryadhawk.com/feature-posts/video-is-eating-the-world/feed/7Welcome to AdHawk!https://blog.tryadhawk.com/feature-posts/welcome-to-adhawk/
Thu, 28 May 2015 18:12:20 +0000http://www.tryadhawk.com/blog/?p=5Let’s face it, online advertising is a pain in the ass. It’s a maze of clunky reporting dashboards that require a Ph.D in advertising to understand, and campaigns that take hours to build only to learn later that you forgot to flip the critical switch you didn’t know existed. Simply put, it can be a…