VER VAN HIER

Insight

A book shop that sells coffee or a coffee shop that sells books? Either way, with its location in the middle of a residential neighbourhood, children’s book specialist, Ver Van Hier, needed a concept with the emphasis more on community than corporation.

Idea

A bright, cheerful identity spread across the website, posters, bookmarks and loyalty cards. One that reflects the warmth of the welcome and cosy, relaxed ‘while away an hour’ atmosphere of the store. A colourful, engaging look & feel that would appeal to all customers…as well as their parents.

Impact

Books are discussed by children as well as adults. Bookmarks are collected by adults as well as children. Coffee is drunk, time is passed, parent’s are revived, imaginations are ignited.