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About Great Olive Oil

CAP - Produce Food

The European Commission’s Directorate-General for Agriculture and Rural Development has issued a short and colourful animation ‘CAP – Produce Food’ highlighting the essential role farmers play in ensuring the supply of healthy, safe and affordable food.

Food is a staple of our lives and ensuring food supply is one of the key priorities of the EU’s Common Agricultural Policy (CAP).

The EU’s Common Agricultural Policy (CAP) supports farmers to ensure a long-term supply of quality food, help tackle climate change and preserve the diversity and vitality of European agriculture. The video clip focuses on one of those key aspects: the reliable supply of healthy, nutritious food at an affordable price for the EU’s 500 million consumers

Welcome to Great Olive Oil!

This website was created by the Greek Association of Industries and Processors of Olive Oil (SEVITEL AMKEPE) and was financed with aid from the European Union and Greece.The program is implemented in the following countries: North America (USA, Canada), Australia and Norway.

The main focus of the program is to inform and improve the consumers knowledge and buyers behavior but also to ameliorate the key factors in the supply chain around the European olive oil. It also aims at informing consumers as far as the available selling points of European olive oil are concerned, as well as promoting-identifying PDO and PGI olive oils.

Finally, the intention of this project is to associate olive oil with the Mediterranean Diet and encourage people to use it in cooking, thus resulting in succeeding its added value.