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The Greenlining Institute has recently released a free toolkit, The Art of Listening: Social Media Toolkit for Nonprofits.

From Greenlining.com:

"Through this toolkit, nonprofits will be able to learn tips and best practices for crafting an intentional social media strategy. The strategy guide is broken down into the seven critical elements of crafting a social media strategy, and is complete with a glossary of social media terms and a comprehensive list of clickable tools and resources."