Will PepsiCo Really Create Female Friendly Chips?

During a Freakonomics podcast on January 31, PepsiCo chief executive Indra Nooyi discussed the different ways that men and women eat chips. Nooyi used Doritos, which is owned by PepsiCo, as an example. Nooyi states that men will “lick their fingers with glee” when eating chips.

“When they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor.”

Nooyi continued. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public.”

According to Nooyi, the new chip will feature be, “low-crunch, the full taste profile, not have so much of the flavor stick on the fingers.” The snack will also be more purse friendly.

PepsiCo also owns brands like Lays and Cheetos, and while Nooyi did not confirm which brand will create these lady-friendly chips, this did not stop the phrase, “Lady Doritos,” from trending on Twitter on Monday.

“Doritos that don’t crunch? That’s a great idea. We can market them for movie theaters and maybe students.”

“How about calling them Lady Doritos? You know, because women don’t want to be all noisy and garner attention.”

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Arianna is College Media Network's Weekend Editor and a student at Penn State University. She has written for various websites, including Thought Catalog and The Odyssey Online. Arianna also runs her own blog called Yoga With Mimosas in which she combines her passion for fitness and writing in hopes of inspiring and empowering others through her work.