ACTIVATE

How can a story and a solid strategy come together to support sustained impact?

Every Active Voice campaign began with a solid set of questions, such as:

> What are the sectors, and who are the leaders working on this issue?
> What are the deep values that people bring to the topic?
> How will our campaign activities help organizations and networks achieve their objectives?

With these core questions in mind, AV Lab created ACTivate, an online planning tool (currently in beta) to help mediamakers, funders, and community leaders design campaigns that can lead to positive results. ACTivate is currently being used across campaign work, from filmmaker consultations to capacity-building with on-the-ground partner organizations.

"ACTivate provides a framework to think about how to have extended impact beyond broadcast, festivals, and initial screenings, then to measure the reach and impact your film ultimately achieves. The interactive website is easy to navigate. It introduced me, a veteran broadcast journalist, to a whole new way of thinking!"