One of the designers who made it happen

The work stood out from the rest as it was less literal than most of the logos we received. I appreciated the swift interactions and the flexibility in working on adaptations.

- Anonymous

How Mr. Usman started their logo design journey

Company name

Fast-Rite International

Overview

Specializing in the OEM market, Fast-Rite International is an ISO 9001:2000-certified corporation that is continually diversifying to meet our customers’ industrial component needs. In 2009, Fast-Rite is transitioning to ISO 9001:2008 certification. We supply millions of parts to the world's most demanding manufacturers every year.

We have built our reputation by providing bottom-line cost reductions with exceptional quality, personal service and dedication to our customers’ needs. Today, we focus on using Lean Distribution methods to give our customers the competitive edge.

Tell us a bit about who you are and the people you reach

Engineers, procurement officers, C-LEVEL executives.

Requirements

Fast-Rite International has requested a major update of our corporate logo and overall branding materials. The scope of this project is to develop an identity package that will convey “sophistication simplified”. This means the fonts, colors, and shapes need to adhere to an ultra clean and modern design treatment. At the core of this identity package, the use of intelligent typography and white space should convey modernity, simplicity, and organization. To avoid printing errors and matching colors precisely, the use of gradients is not recommended...

At this point we are looking for a solid logo that will be easy to replicate on print and web materials as well as integrate to electronic stationary (like MS word).

Our logo is dated. We need to look modern, crisp, streamlined, global and organized. You can see what we have currently on our website: http://www.fast-rite.com

It is very important to have the "-" included in the Fast-Rite type.

We also I like the clean crisp look of 3D imagery. That may be difficult to produce since we are looking to have this work for print easily as well as web. We are open to seeing a vector type globe to compliment the typeface.