BurgerFuel to open 2 new outlets in Dubai

Dubai, June 21, 2011

BurgerFuel Worldwide, the owner of the New Zealand’s chain of BurgerFuel restaurants, is set to open two new outlets in Dubai.

The Dubai Mall and Mirdif City Centre new stores will open their doors to customers by July and September respectively, less than one year after the launch of its first flagship outlet in Dubai at Jumeriah Beach Residence.

The company which listed on the New Zealand stock exchange has plans to open 15 outlets in the UAE within the next five years, in partnership with Al Khayyat Investments, the exclusive UAE franchisee and a leading Dubai holding company that represents more than 200 top international brands across the Middle East.

“We are delighted to reveal out plans to open two new outlets in Dubai Mall and Mirdif City Centre,” said Chris Mason, managing director of International Markets for Burger Fuel Worldwide.

“Visitors to both malls will soon get to experience BurgerFuels unique brand and high quality gourmet burger range. The two new stores will employ up to 32 people once fully operational.”

Both stores in Dubai Mall and Mirdif City Centre will represent the latest in the Burger Fuel design series and will incorporate many new features that reinforce the company’s vision to “engineering the ultimate burger” for its customers across the region.

Farah George Farah, head of F&B at Al Khayyat Investments, said: “When we partnered with Burger Fuel Worldwide to launch the JBR flagship outlet, we were determined to roll out more stores in the UAE because Al Khayyat is convinced the brand really fits the cosmopolitan taste of people living in the UAE and further reflects where we believe consumer habits are moving.”

“We feel customers want a real burger with real ingredients, and BurgerFuel delivers on this with their continued focus on whole food and organic ingredients, many vegetation society approved options, low fat sides for a healthier take on that favourite burger experience,” he added.

Mason added: “We feel we have set a new standard in gourmet burgers in the UAE. We have had an incredibly positive response from customers since opening BurgerFuel in Dubai and we are confident of increasing the demand for our burgers as many locals seek out a more natural, wholesome and healthier product than has been traditionally offered in this market.”

“We also see growing tourists numbers coming to Dubai not only seasonally but all year round adding to the many reasons we are very upbeat and confident about the BurgerFuel business in the UAE,” he concluded. – TradeArabia News Service