Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Better For You Beverages in Spain

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trend drives demand for better for you beverages

The health and wellness trend prevails across BFY beverages, with the calorie count of beverages becoming a prominent driver of purchases. This demand is encouraging manufacturers to add innovative and healthier products to their portfolios.

BFY beverages gains ground in foodservice

The expansion of reduced sugar products in the portfolios of leading companies with wide distribution networks and a strong presence in foodservice largely explains the positive development of BFY beverages in the on-trade channel. Better for you products are increasingly popular when consumers order soft drinks in bars and restaurants, supported by the growing availability of BFY options in such establishments.

Further expansion of BFY beverages expected over the forecast period

The sugar content and calorie count of beverages are key factors in the purchasing decisions of consumers. In this vein, Catalonia introduced a sugar tax in 2017, which may be applied nationwide in the short to medium term.

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes maintains its leading position

Cía Servicios de Bebidas Refrescantes remains the undisputed leader in better for you beverages in Spain. The company’s strong position in BFY reduced sugar beverages is underpinned by the performance of key brands like Coca-Cola Light, Coca-Cola Zero Sugar and Fanta Zero.

Key players are committed to reducing sugar content

Key soft drinks manufacturers continue to reshape their portfolios by launching new reduced sugar varieties. They are busy reformulating their offer to reduce the sugar content of their products.

New developments in BFY beverages in Spain

Consumers are increasingly aware of the potential negative effects of artificial sweeteners in beverages. As a result, soft drinks manufacturers are increasingly rebalancing their product portfolios towards reduced sugar varieties and adding natural sweeteners like stevia to their recipes.

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