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How to Write Keywords for Amazon Selling Listing？

2020-05-22

Good keywords can bring traffic to Listing. With the traffic, it is possible to have the conversion, so as to improve ranking, Listing weight, and can bring new traffic, thus forming a virtuous circle.

What is a good keyword? We define it as a keyword that allows customers to search for your product.

We will take the milk frother (US department) as an example to show how to write keywords on Amazon.

3. Keyword writing: layout the filtered keywords into the Listing title and Search Term.

1. Keyword Collection

Before collecting keywords, we must be familiar with our own products and know what the product is called and how to be called by customers. Find the core keywords of the product and then expand keywords.

The easiest way is to directly refer to the keyword of the last level category, such as Milk Frothers.

If it is not accurate enough, for example, the last level category keyword of “face slimming strap” is “mask”, you can use SellerSprite - Reverse ASIN to find the competitor's traffic keywords.

1) Intelligent Mining: based on the keyword you search, the system will find a niche market according to customer’s real search behavior on Amazon, and then reverse to find all keywords that bring traffic to this subdivided market.

After entering “milk frother”, we get 200+ relevant keywords.

It includes keywords such as “coffee mixer” and “handheld blender” that are not related to “milk frother” literally, but hover the mouse over the corresponding keywords, we can see that they are the same kind of product.

Intelligent Mining can directly find the keyword’s subdivided market, and master all core traffic keywords of the corresponding subdivided market.

2) Get Keywords: find relevant keywords of the original keyword and more precise words.

After entering “milk frother”, we get long-tail words containing “milk frother”, such as milk frother handheld and milk steamer and frother, which can help you get more accurate traffic sources.

We can also learn more about the product by utilizing the smallest unit words used by competitors in SellerSprite - Reverse ASIN - Unique Words.

Keywords that can be obtained:

The core root: frother, mixer, blender, maker

Feature: mini, powder, battery, electric, hand

Object: chocolate, matcha, latte, cappuccino, drink

2. Keyword Filtering

We can use SellerSprite - Keyword List to filter out the keywords that are really usable from the collected keywords.

Key points of filtering:

1) Keyword features match your product.

Example: milk warmer(×)/milk foamer (√)

You can hover the mouse over the keyword to see whether the product listed under the keyword is consistent with your product, or click the button following the keyword to jump to the search results page on Amazon to view the product.