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Juggling Multi-Channels

Juggling Multi-Channels

In today’s multi-channel market place it’s mandatory that businesses determine how and where customers buy different products or services and shift accordingly. To remain agile, businesses need to utilize insight to manage and adjust their strategy as customers channel hop.

Companies with an intimate knowledge of customerbehavior and preferences by channel win as they can employ insight to interactreal-time with the right channel, the right offerings and the right message.

Mastering the multichannel experience requiresthat businesses deliver a consistent message and experience across channels. Capturingand mining customer data from all brand touch-points helps personalize thecustomer experience. Analyzing and understandingdata is critical to balance and align business objectives and target customerswith the right channel, the right message and the right offering.

Derek Martin, Director of Sales,Financial Services at Velti joined as we discussed juggling multichannels. Take a look at some of the conversation.

How do businesses balance and align objectives and target customers with the right channel?