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HOT SPOT: COLOR SOFT: FROM COLORFUL TO COLORLESS

Published on June 30, 1997.

Vibrant color fades to black & white in a new 15-second spot for Lamaur Corp.'s Color Soft haircare line, to imitate the hair of a woman who didn't use the product. The ad, from Campbell Mithun Esty, Minneapolis, broke nationally on network and cable TV last week. Magazines also will be used.