Virtual Live Charity Interventions

Sarkissian Mason, a digital innovation agency, worked with the non-profit Pathways to Housing, to make a Virtual Homeless interactive experience for people walking down the street in New York, to encourage donations + engagement.

As originators of the Housing First model, the non-profit engaged SM to help spread awareness in NYC of their initiative to transform individual lives by ending homelessness and supporting recovery for those with psychiatric disabilities. We created a human-sized video projection with which passersby could interact by texting “home” to make a door appear in the wall and rouse the sleeping figure to enter his new home. A subsequent text made a small donation to the cause.