Fashion Rio / Rio De Janeiro Fashion Week | Brazil, South America

Fashion Rio is held twice a year in Rio De Janeiro, Brazil. As with its Sao Paulo sibling, Fashion Rio aims to bring Brazilian and Latin American fashion to the runway and to the attention of the world.

Fashion Rio skips the winter edition 2015, which would happen in November, and will return next year to recast the summer 2015/16.

The Federation of Industries of the State of Rio de Janeiro (Firjan), owns the brand Fashion Rio, created the Fashion Forum to rethink the Rio fashion week format. The Fashion Forum meets locals business men and representative of local fashion designers coordinated by Oskar Metsavaht, designer and owner of Osklen. The challenge of the group is not only reshape the event, but revisit the entire strategy for the Rio fashion market.

“Transformation processes are part of the DNA of fashion as a whole and can not be otherwise with the market. It is always positive when the players are organized to discuss, combine and propose directions for the industry, “said Paulo Borges, CEO of Brilliance, responsible for operating the Fashion Rio.

Remarkably, some brands parading in Fashion Rio may participate in the Winter 2015 edition of Sao Paulo Fashion Week (SPFW) to keep their commercial positioning strategy, marketing and communication.