If you've ever lamented the time and effort it takes to brew or procure a cup of coffee, this might perk you up. "Breathable Energy. Anytime. Anyplace."

That's the campaign slogan for AeroShot, a plastic inhaler, roughly the size of a lipstick tube, filled with a powdery, calorie-free mix of caffeine, B vitamins, and citrus flavors. It's slated to hit stores in January, just in time for the New Year.

But some aren't so sure selling caffeine in pocket-sized tubes — and marketing it to young people — is a great idea.