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This rhetorical criticism of spoken discourse examines Ronald Reagan's polished attempts to persuade the public on economic matters. Amos Kiewe and Davis Houck examine the substance, style, and developmental pattern of Reagan's rhetoric on economic matters and discuss how that rhetoric informed the president's views on other issues. This book demonstrates how rhetorical forces can play a significant role in shaping and selling economic policy.

Kiewe and Houck employ a variety of theoretical perspectives for their longitudinal study of Ronald Reagan's economic discourse, beginning with the former actor/President's Hollywood years. Their analysis of close to a hundred speeches provides a chronological account of the character and development of Reagan's economic rhetoric (as opposed to a critique of its effectiveness). Synthesizing the strategies, self-contradictions, shifts, influences, and patterns in Reagan's economic discourse, Kiewe and Houck conclude that Reagan's economic discourse heavily influenced his views and rhetoric on foreign policy, national defense, the environment, and other issues--Reagan saw the world through economic lenses. This study is valuable to political scientists, economists, and scholars of rhetoric.