Cascades Tissue Group unveils another "First" with Launch of Unbleached, 100
percent Recycled Beige Facial Tissue
PR Newswire
CANDIAC, QC, April 9, 2013
CANDIAC, QC, April 9, 2013 /PRNewswire/ - North America's fourth largest
producer of towel and tissue paper, Cascades Tissue Group, today announced an
extension of its Cascades Moka line with the launch of the first-ever,
unbleached, 100 percent recycled, environmentally preferable facial tissue.
This new beige-colored facial tissue unique to Cascades—one of the softest of
its kind on the market—follows the award-winning, January 2012 launch of the
Cascades Moka bathroom tissue, which created a new category of bathroom tissue
that quickly sold through its initial inventory and is now a growing category
for the company.
Just like its bathroom tissue predecessor, the new Cascades Moka facial tissue
is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of
which is post-consumer material and—significantly—20 percent recovered
corrugated boxes. Its production is also offset with 100 percent Green-e^®
certified renewable wind electricity and releases a minimum of 30 percent less
greenhouse gas (CO[2]) than what is used in traditional white recycled
tissues. Cascades Moka also holds certification with EcoLogo, Green Seal and
the Chlorine Free Products Association.
Ultimately, it offers commercial purchasers the highest hygienic qualities and
softness while significantly reducing the environmental impact that's commonly
associated with manufacturing a single-use product. A detailed life cycle
analysis of the pulp mix of the Cascades Moka undertaken by the company
revealed a 25 percent reduction in overall environmental impact when compared
to the pulp mix used in its traditional Cascades' 100 percent recycled fiber
facial tissue.
"Based on the success of the Cascades Moka bathroom tissue, we believe people
will adopt this product unique to Cascades, if color is the only thing they're
giving up," said Suzanne Blanchet, Cascades Tissue Group president and CEO.
Nearly 40,000 tons^1 of facial tissue are used annually in Canada, of which 53
percent is made from virgin fiber sources^2. Cascades estimates that if a
complete swap was made to their environmentally preferable 100 percent
recycled facial tissue, it would save more than 350 000 trees annually.
Beige colored facial and bathroom tissues are trademarks of Cascades Canada
ULC. To watch a video about the product, visit: http://youtu.be/rVpF4JKJOSA.
Cascades Tissue Group, a division of Cascades, ULC, is the fourth largest
manufacturer of tissue paper in North America. Founded in 1964, Cascades
produces, converts and markets packaging and tissue products that are composed
mainly of recycled fiber. The company employs more than 12,000 men and women,
who work in more than 100 units located in North America and Europe. With its
management philosophy, close to half a century of experience in recycling, and
continuous efforts in research and development as driving forces, Cascades
continues to serve its clients with innovative products. Cascades' shares
trade on the Toronto Stock Exchange, under the ticker symbol CAS.
^1 US Tissue Monthly Data (RISI September 2012).
^2 Metafore, The Fiber Cycle Technical Document, Metafore Summary Report,
March 2006.
SOURCE CASCADES INC.
Contact:
Media
Melanie St-Pierre
Communications and Sustainability
Cascades Tissue Group
450-444-6459
melanie_st-pierre@cascades.com
Web site:www.cascades.com
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