Betabrand Presents: Henley For Him, Hoodie For Her, Incredible Disco Action For All

Did you know that the henley-style shirt is based on a garment worn by 19th-century rowers from the English town of Henley-on-Thames? Accordingly, we decided to celebrate the release of our new Heather Blue Henley by inviting a team of England’s finest oarsmen to row to San Francisco!

Their last garbled radio communique mentioned remorseless orcas, bloodthirsty Icelandic pirates, and the savory delights of human flesh. While we haven’t heard from them in a few weeks, we have every confidence that these resourceful chaps will appear on our doorstep sometime this afternoon.

While you’re waiting for a live video feed of their triumphant arrival, we invite you to check out the Heather Blue Henley. It’s soft, lightweight, and super-comfy — unlike the original henley, which was woven from a stout combination of musty wool, iron shavings, and horse manes.

Women of the world! Behold our latest business-casual creation: the Women’s Executive Hoodie, now in development. Love it? Loathe it? Have some brilliant suggestions for us? You can post comments right on the product page (just scroll down a tad) and also sign up for e-mail alerts.

______________________________________________________

The Great Disco Hackathon: Field Report #1

Last weekend, we dressed a bunch of programmers in shimmering DiscoLab duds and let them loose in Las Vegas. The results were fairly predictable (see below).

Once these gentlemen gambled away all their money, they had nothing left to do but sit down and start creating some ground-breaking mobile apps, which we’ll be launching in the near future. Stay tuned!