I. TRACKING & REPORTING

1. Do you support any third-party tracking services?

Yes, AdColony works with a wide variety of 3rd party tracking solutions including: AppsFlyer, TUNE, Adjust, Kochava, Singular, and more. Contact performance@adcolony.com for more information.Back to Top

​​6. I have more questions about integrating your conversion tracking API/SDK.

7. On the advertiser web portal, why is my eCPI figure greyed out in the data table?

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eCPI is greyed out during the first few days of a new campaign to indicate that this figure is currently being optimized. It is normal and expected for a campaign to take at least 48 hours, and up to 7 days, to reach a normalized eCPI. Please do not be alarmed if the eCPI is not in line with your goals during this initial period.

AdColony currently operates on a CPCV (cost-per-completed-view) basis, meaning our advertisers pay for views, not installs. When your campaign initially launches it may take hundreds or even thousands of views until the first install occurs. This will naturally inflate your effective cost per install (eCPI) until we have gathered enough data to optimize your campaign. In addition, we employ a standard 7-day lookback window for attribution. This means that any user who clicked on your ad and then installed your app within the next 7 days will be counted as an AdColony-attributed install. When a campaign first starts, we don't have any historical data to benefit from this window.

​​II. CREATIVE

1. Do you recommend a :15s or a :30s video creative?

We recommend a :20 - :30 second creative as these see the strongest user engagement. :20 second spots have a 19% higher click through rate (CTR) than :15 second spots and a 24% higher CTR than :30 second spots.