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The Veronica Mars movie getting greenlit thanks to Kickstarter was a huge success story. When the campaign ended in April it broke a ton of records, and crushed its $2 million dollar goal by making $5.7 million in donations. Roughly a year later, it's still the third highest-earning Kickstarter of all time.

So, now that its officially hit theaters, how did the Veronica Mars film begin performing in theaters? According to Deadline, the film raked in $260K last night at midnight screenings. This may seem low at first glance, until you consider this little fact: It was only playing in 95 theaters, and it's a really niche film.

The movie will be played in 291 theaters this weekend, so numbers will likely expand. Creator and director Rob Thomas commented at PaleyFest that he'd be pleased if the movie earns $1 million this weekend. Though distributor Warner Bros. has a certain gross in mind that would warrant a sequel, Thomas said he'll be content either way.

“I wrote the movie in such a way that if we don’t see Veronica Mars again, the audience will be satisfied in a way that season 3 did not," Thomas said. "I wanted to go down swinging on this series.”

I admit I'm gladly eating crow right now because I never thought it would do as well as it's doing. I was excited and intrigued for the movie but never thought it would pull a million, much less two over the weekend and I'm actually happy to be wrong. Congrats to everyone involved because it's a solid movie!

I really do believe that a lot of the final season was Dawn Ostroff/CW's influence. Which makes it even more impressive that Supernatural at least survived all of the nonsense that appeared to have happened after the merger.

watching it rn, loving it so far. my roommate got the digital download from the kickstarter but it was such horrible quality and it wouldn't let her put the file on a usb so we could watch it on our tv, so she had to torrent it, funny.

I saw this in theatres last night it was so good! I loved everything except [Spoiler (click to open)]it was a little too convenient how Piz and Veronica just casually broke up over a somewhat stupid reason so that her and Logan could get together.

ikr? So many people are harping on how Veronica treated him badly, but he knows that she's a badass detective trying to solve a case. I'd be like MOM, SHE'S WORKING SORRY, YOU'LL SEE IT IN THE NEWS SHE'S AWESOME YASSS

I don't think Piz dumped her for trying to help Logan - he was supportive of her in the beginning. I think he told her they should take a break because once she kept delaying her return to New York, he knew exactly where things were going, and he knew she would pick Logan over him.

I think Piz was there to tie back to season 3 (the movie was a connect the dots to s1, 2 & 3). Him and Veronica's relationship tied in as well to her and Logan's, and the ending when she talks about being addicted.

It was a full circle event (and I say this as someone who has never hated Piz).

yeah :( [Spoiler (click to open)]i felt so bad for piz, he's really one of my favorite characters and it seemed so random after going thru a fight and flying out and flying back that THEN he would dump her?? it was weird

piz and veronica were never a good match to begin with. i think she only got with him because he sounded like a good choice on paper. i don't think they had any chemistry anyway. piz would have been better of as just being her friend.

Side-eye away. Piz sucks. At least in the Noirverse of Veronica Mars. He's useless, and would never fit with who Veronica really is. Which is why he can go off and be nice (and useless) elsewhere and not in the VM world.

Said it before, will say it again, Piz was a Seventh Heaven character, on a Noir show in S3, and therefore as useful and called for as an appendix.

I actually cannot with anyone who ships Veronica/Logan over Veronica/Piz, unless they admit that Veronica/Logan is a trainwreck that makes for "good" television. (I put "good" in quotes because it's not my idea of good television, but w/e.)

In the group I went with to see it together, only half had seen the show. All the people who never watched the show still really liked the movie. They didn't get some of the in jokes on the level that fans did, but they still had a good time (and all want to go back and watch the show now).

My mum watched it with me without seeing the series, she was only confused when it was revealed who was in the 4wd surrounded by bikers. Mostly because I screamed "WHAT?" and she was like "I don't understand!" Obviously cause she had no idea who the character was.

I really enjoyed the movie. Almost everyone I could think of was involved, complete with a surprise cast member that showed up for like 1 second! The movie just made me want more of the characters and Neptune.

I went with a friend that never saw the show, and now she wants to watch all of it. I definitely think the movie can attract new viewers.

I went with a big group, half of which were fans of the show, half had never seen it. All of us fans loved the movie, it was pretty much everything we wanted as fans (except for only being 1 movie....), the people who had never seen the show left asking to borrow DVDs from those who owned them because they wanted to see more.

Saw it last night at my best friend's house via On Demand. I was SUPER excited for the movie.

And I walked away from it thinking that the movie was a severe letdown. I did not like much about it. I appreciate Piz getting shot down, because I hate him so much. But Logan and Veronica as the end game was never my thing.

Keith and Veronica moments were good, but, yes, I was not happy.

I intend on seeing it in theater next weekend, because even if I was unhappy with it I will continue to support.