A superficial slice of UK life

Homesick favourites: TV – The Apprentice UK

And so it begins. The annual gathering of pouty, shouty, sulky, sweary, over-confident, lacking in common-sense, well-groomed future captains of industry. Yes, homesickers, it’s time once again for the UK Apprentice. Now into its 7th season, this year sees the contestants (sorry, entrepreneurs) battle for a place to become a business partner with Lord Alan Sugar. He will invest £250,000 into their start-up business, providing they can show him just how HUNGRY they are for the opportunity to work with a BLEEP BLEEP, over the next 11 weeks. Destined for the catchphrase hall of fame are homespun pearls like ‘don’t tell me the sky’s the limit when there are footsteps on the moon’ and displays of breathtaking business acumen like ‘3 for £1, only 2 left’ and ‘is vegetable spelt V-E-G-A-T…?’ Cue rolling of eyes. Note to management teachers: is there a finer example of ‘group think’ than watching this group attempt to make the ‘right’ decision? Happy viewing.