Airtel digital TV, the DTH service arm of leading telecom operator Bharti has introduced an all new & innovative Pay Per View platform, the ‘Freemium PPV’ for its customers across the country. A first-of-its-kind innovative movie service in the industry, it enables movie-buffs to enjoy popular hits and blockbusters at pre-scheduled timings on its Pay Per View platform for free.

Coinciding with the ongoing celebrations of hundred years of cinema, the launch of the exciting service is not only an innovation on the PPV platform but also in the Indian DTH industry that brings technology & convenience closer to customers.

While the free preview of the movie will be available in a 3/4 screen allowing space for advertisements on channel no. 155, customers can view the movie in full screen by subscribing to the movie by sending the SMS BOOK <155 > to 54325 or simply dialing 12150 from their registered telephone number (RTN).