How to Rank a Website in 4 Easy Steps

Simple SEO – Get Ranked in Four Easy Steps

SEO or Search Engine Optimisation is the process of manipulating the search algorithm to enhance your websites search rankings for your specific keywords.

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

If you own a website, be it for your business or a personal website, the thought has crossed your mind, How do I rank my website in Google?

Don’t worry, you are not alone. There are thousands, if not tens of thousands of people thinking the exact safe thing.

I am going to share with you 4 steps that I personally use that will allow you to get your website ranking in Google. I am even going to share some great resources that you can use today to start your SEO journey.

Note: SEO is not a case of more is better. Just the opposite, it is about the right techniques at the right time for your website. Link abuse will 100% get your website penalised!

Let’s Begin…

The 4 steps to getting your website ranking in Google will provide in-depth that you can use today and start optimising your website.

The resources that I link out to are, in my opinion, the best places to start your research. There is so much information online and there are some amazing courses depending on your budget but I would honestly start with the links in this post.

You will get all the information you will need. Good Luck and enjoy…

Step 1: On-Page SEO

The first step to getting your website ranked on the search engines is On-Page SEO.

What is On-Page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Basically, it is the process of making sure that your website is search engine friendly. By optimising your website, you are giving your website the best chance of getting indexed by Google and other search engines.

How Do You Do On-Page SEO?

It is unknown how many “ranking factors” Google looks at when ranking a website but it is believed to be at least 200. Personally, I do not optimise for all 200 ranking factors, it would be almost impossible to do as it varied from website to website.

Below are 11 top ranking factors that will enhance your website’s rankings:

Have SEO-Friendly URLs

Start Your Title With Keyword

Add Modifiers To Your Page/Post Title

Make Your Blog Page/Post Titles in an H1 Tag

Make Your Subheadings in H2 Tags

Add Keyword in First 100 Words

Responsive Website Design

Use Outbound Links

Use Internal Links

Improve Site Speed

Image Optimization

If you can optimise each page of your website using the above 11 elements, you will 100% see an improvement in your rankings.

Some SEO masters swear that with great on-site SEO, you can rank for very competitive keywords. I am a firm believer that on-site SEO works hand in hand with inbound links.

Personally, I would recommend getting a regular dose of social signals to your website. Get social signals directed at your home page and also your inner pages as if real people would like and share content as you publish it.

By building inbound links to your main website using a variety of keywords, you are thinning down your keyword ratio, when you do link to your website using your main keyword from an authority website, you will see a massive jump in positions in Google.

Where do you get pillow links to your website?

Again, the internet is populated with many online marketplaces where people offer their services. Just be warned that not everyone is good at what they do.

Here are some great SEO providers that know what they are doing and provide a great service:

There are other Press Release services out there and I am sure they are good but I know 100% that the two mentioned websites will get the job done right!

Step 4: Authority Links

Authority Links are the links that are going to get your website ranking for your desired keyword in the search engines. They are the right hook punch that will knock your competition out of the park.

What makes an Authority Link?

Authority links are links from websites that have established a substantial degree of trust and authority with search engines as a result of their age, quality, and size. Authority is a somewhat subjective concept.

In other words, authority links come from websites that are relevant, have a quality backlink history and has a stronger domain than yours.

When an authority link is directed to your website, the authority link juice (an SEO term) is passed to your domain and website and it is these links that Google looks for as a ranking factor.

Where do you get Authority Links?

There are a variety of websites and individuals who offer an authority link service. You would pay per article placed on a website that will link back to your website with your desired anchor text (this is where you use your main keywords).

This is the one section which I will not divulge Authority link suppliers.

Many of the websites that I have mentioned above do offer a PBN service which is a Personal Blog Network. Niche-specific websites that will link back to yours for a price.

Deciding what types of Authority Links you want pointing to your website is 100% your choice and not mine. This is the only choice you have to make and it is the final one in the journey to ranking your website.

Who knows, you may not even need any authority links to rank if you use steps 1 to 3.

Conclusion: How to Rank A Website Guide

You have just read my guide to ranking a website on the first page of Google. There is nothing special in it, it is just about knowing what to do and when throughout the ranking process.

This process does work and it will depend on your niche, keywords, National SEO vs Local SEO but the ranking techniques mantioned above do work.

Do you not get citations from local directories when trying to get a local business? Thanks for the share

GEO

on 13, Nov 2017

I have been trying to rank my website for a couple of months now and because I cant afford to hire an seo agency I feel my business is losing out every month. I am going to start using your guide and hopefully get my website on the first page of Google. Thanks

Matthew Anderson

on 14, Nov 2017

Thanks for the share

Jennifer

on 13, Nov 2017

Wow, great info Craig. Thank you for providing links so we can go directly to the best websites.