Special limited-edition series showcases six original works from
Shantell Martin using iconic 1800 Tequila bottle as non-traditional
canvas

May 16, 2018 11:13 AM Eastern Daylight Time

NEW YORK--(EON: Enhanced Online News)--1800® Tequila has partnered with New York based visual artist
Shantell Martin, famous for her black and white compositions, on six
original bottle designs to adorn the 2018 Essential 1800®
Artists Series 9. Shantell will have the honor of being the ninth artist
selected for the Essential 1800 Artists series joining the ranks of
legendary artists before her, including Keith Haring, Jean-Michel
Basquiat, Enoc Perez and more.

“As an artist I’m always trying to think out of the box and into
different mediums”

Shantell Martin is best known for breaking the boundaries of art and
displaying her work on unexpected canvases. From walls to sneakers to
articles of clothing, Shantell now adds her one-of-a-kind designs to the
iconic 1800 Tequila pyramid shaped bottle. In addition, her work
explores similar values to 1800 Tequila – hard work, passion and honesty
and what it means to stay true to oneself without losing one’s edge.

“As an artist I’m always trying to think out of the box and into
different mediums,” shared Shantell Martin. “Using the 1800 Tequila
bottle as an unexpected canvas is another way of transporting my art and
starting new conversations inspired by my work.”

Each original design commissioned by Shantell Martin is displayed on the
back façade of the 1800 Tequila bottle and features her signature free
associated drawings inspired by 1800 Tequila’s brand positioning – “Just
Refined Enough.” Each work explores honesty and self-confidence for
young creatives operating in contemporary culture. Art themes include:

1. The Future – We need the support of others – and to give
support to others – to reach our goals and to create a better future.

2. Reach Higher – It’s up to us/you to imagine and dream of those
ambitious goals, create better futures and to overcome the challenges
that come with progress and the challenges that arise as we begin to
reach higher.

3. Be Honest – Let’s be more honest with ourselves. Let’s be
better versions of ourselves each day.

4. Yes to Yes – Once you battle the ocean of no’s you get to a
place where you say yes to yes. Trust yourself and say no to no and yes
to yes.

5. Who Are You – The big question which we have yet to find the
words to answer – for now let’s ask how will you/we find our way? How do
we find our purpose? How do we create our purpose with the integrity of
our truest self as the foundation?

6. Sea Can See – Not everything is always as it appears to be and
that’s o.k.

This special-limited edition Essential 1800 Artists series bottles
featuring Shantell Martin’s work (750ml/40% ABV) has a suggested retail
price of $27.99 and can be found using the 1800
Tequila product locator or by visiting ReserveBar.com.
The 1800 Essential Artist Series featuring Shantell Martin is available
now.

Each year 1800 Tequila releases a new Essential 1800 Artists Series to
create new cultural conversations by working alongside multi-faceted
artists who value passion, hard work and honesty – words written on the
crest of each and every 1800 Tequila bottle. Each series serve as a
collector’s item as each of the artists selected for past series have
been recognized for being influential and inventive within their
respective artistic genres.

Housed in these innovative bottles is 1800 Silver Tequila. Made from
100% blue agave, the liquid is double distilled, and is a special
selection of white tequilas blended for added complexity and character.
The result is a premium tequila with a smoother, more interesting flavor.

About Shantell Martin

Shantell Martin is a London-born and New York based visual artist known
for her signature black and white drawings. Growing up in a Thamesmead
estate public housing complex in London, she wasn’t allowed to draw on
the walls, so she would take a pen and draw on non-traditional canvases
like her curtains, shoes or bed. Shantell Martin’s work has appeared in
the halls of the most innovative companies, on shoes from major brands
and sparks constant conversation around the intersection of art and
culture.

About 1800® Tequila

Named after the year created, 1800 Tequila is made from 100% Weber blue
agave — aged for 8-10 years and harvested at its peak. 1800 Tequila is
double distilled for a smoother, cleaner flavor and is made from a
special selection of white tequilas blended together for added
complexity and character. The result is a premium tequila with a smooth,
more interesting flavor. The clean, balanced taste with hints of sweet
fruit and pepper is perfect sipped neat, on the rocks, as a shot or in a
cocktail. 1800 Tequila is recognized for its iconic bottle, the
trapezoidal shape of the bottle being reminiscent of the Mayan pyramids
found throughout Mexico. The 1800 Tequila portfolio includes Silver,
Reposado, Añejo, Milenio, Coconut and 1800 Colección®, an
extra añejo tequila that is released periodically in highly limited
quantities. 1800 Tequila is available nationwide at most exclusive bars
and retailers.