How Cities Handle Social Media During Crises

7/9/2013 2:48PM

San Francisco's official Twitter feed reacted to real-time tweets following the Asiana Airlines crash. How do cities manage to provide accurate information during developing stories? Ron Vinson, director of media for the city of San Francisco, joins digits.

This transcript has been automatically generated and may not be 100% accurate.

... I ... welcome to Digits I'm Simon Constable ... and a crisis the truth is one of the festive victims ... that tweets from AZ on a flight to fourteen passenger and Samsung executive David Boon Hua among the first phase of information too much from the crash scene in sentences go Apple is ... but one of a true finds that the ... US was aware enlisting the help of Rhonda Vinson up ... in Simon says that his direct of salmon Cisco's media for the city's director of technology ... world welcome to Digits up ... thank you Brian much for being here what kind of Commons role in making sure all the correct information gets out that ... well relates to blogger Alexander axioms is going in as leader of the word ... they were really on the front lines in DC this ... devastating on ... a plane accident added as well ... our old period and on the part that technology is basically on being a resource of just listening to my friend ... while people were saying ... obviously now where where this in today's world we are ... obviously more as good as far as making sure where its associates thousand ... people in ETP ... mediated ... so we were honestly my friend when we were feeding about two percent pace in fourth official media outlets now how do you make sure that things are correct as some people that put some sweets of all put some posts on Facebook now ... that they think are correct but I am mistaken and some people always say on the phone please do ... just to ... give disseminate willfully disseminate that information how did you get to the bull was right ... well you know we are actually not we are in the city and county in this case the reasons is that and we are the official word is relates to what information gets out ... so when the monster and we really are my friend once ... on other people are saying in making sure whether it's in these last outlet or a blogger ... for making sure that the nation's eating out how it is accurate ... so I know we we feel very confident as far as the ... meeting if ... we ... yield information as far as fact what we know the situation ... probably also mines and make sure that the people of ... that information right ... now you mentioned the new tool ... that helps you track to social ... media tells about that ... we then you know we've been doing so so the of the five years there is there and says go and be ... means and ways to you know how we not only ... get ... on ... more information is far from ... Ford's Analytics is the latest move follows last and coming bands in Iraq or what information is is more relevant ... is the cost is one of the most important bands ... so will we be doing is using its who saw their sales force out that confidence will reinstate since school that actually ... it allows us the bill seeks to listen to what goes on in real time ... so we had to ... basically with the flow of river of news that the ... slate ... he didn't seem less ... in real time with people speeding up ... obediently based on stock profile so we've been using it for ... posting it for ... almost a year now and this is just one event at the sentences go but you're able to use the tool ... wrong continued care summit examples of what you've seen conflicting information come out that sets us up both pieces cannot be simultaneously Iraq ... but how you dealt with fast ... while EBIT one of the most interesting things when you get on with the situation is why are you getting ... the news from from now in first person from eyewitness accounts that don't actually know one of the first things that came out to ... the accident at the airport was ... that said it was from Samsung and his account of the ... of ... what he experience ... on as this person who's traveling on a stick to flat ... but as time went on we all were those things that grow falling out because typically all the news media were picking up that once we ... found both wanted Sheryl Sandberg and Facebook posts that ... are out there ... but you know in hindsight you can download in I e the characterizations that the birds for was out the door as the air the air when there are no now ... can I be that now like the Napa Napa Napa may not even necessarily living sacrifices our real ... fun began ... even when he's fussy though as a CD on to that and then ... we use this far whether it's for ... the rest gives them something that is for investigation ... I think that's all she is ... very valuable now what ... pan ... home ... on the preview of what you doing great work that thank you very much wrong Vincent ... off something Cisco's director of media office of the city ... protest a repeat of the time so ... with a view ... on site gospel and that was digits ...