Investors are more optimistic than last year, but realistic at the same time. They emphasize that recovery is not an invitation to be complacent and that competitiveness remains the key to sustainable growth and a more attractive Europe. They stress the importance of an ecosystem-related approach to innovation and entrepreneurship as the first step. Investors want to see a more integrated, “single” Europe.

They demand access to skills and labor mobility within and outside Europe, and they hope to face fewer regulations. Furthermore, they believe that making European cities more innovative and “smart” is one of the best ways to demonstrate Europe’s attractiveness to the world.

This is the 12th EY European attractiveness survey. We would like to thank the hundreds of decision-makers and EY professionals who have taken the time to share their thoughts with us in the worst of times and in the best of times.

Connect with us

Stay connected with us through social media, email alerts or webcasts. Or download our EY Insights app for mobile devices.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.