Business Writing for Results

How to write persuasive and compelling business communication that gets read

Does your business writing stand out – in a good way? When you are trying to pitch an idea or influence a decision, is your writing persuasive and clear? Are your thoughts and ideas well organized?

The most compelling business documents are those that start with a clear purpose and continue in a logical flow. Reports, proposals and even emails that get read are those that consider the reader(s), getting them into the right frame of mind through proper tone and accessible language. Your readers are more likely to take action when you write to express, not impress.

Business Writing for Results program is for anyone who wants to communicate more persuasively and effectively. Available as a one, one-and-a-half or two-day offering, the workshop will provide you with highly practical techniques, resources and templates to make the task of writing easier and faster. You’ll come away with skills that will help you get noticed for the right reasons.

Business Writing for Results program is highly experiential and provides participants with opportunities to:

Practise writing reports, proposals and emails more efficiently and effectively;

Incorporate proposal and report writing tips and principles into their toolbox;

Conduct audience analyses and structure content aligned with the objective;

Use professional business grammar that is clear and concise; and

Adapt report writing principles for email and social media communication.

Each participant will receive a workbook and learning aids that they can use during and after the program. The workbook includes templates, models and just-in-time job aids.

I emailed you today to say how much I enjoyed and appreciated the session yesterday – you exceeded my expectations.
You both have a great presentation style and the day went by faster than some of our half day modules.
I really look forward to putting all of this into practice.Neil Scott
Cultural Production Coordinator
City of Surrey

To maximize the time in the classroom and to create learning continuity after the program, all participants complete a pre-program online quiz. The pre-program quiz includes watching videos online and reading up on information that will be used in the program.

A certificate can be provided on request to participants who complete the pre-program assignments and actively participate in all the program modules.

What people are saying about this program

Thank you for your intuitive advice and teaching through this course. I feel like my writing has become professional and presentable.
I have learned a great deal about techniques to get my point across in a more concise manner.James Hume
Response Technician
Western Canada Marine Response Corporation

Great tag-team effort by the presenters. Never dull, great content and structure with very applicable techniques. Also fun.Dave Harkness
Manager, Parking Services
City of Surrey

Great balance of theory and exercises. The breakout sessions were very helpful in keeping me focused.Ela Lukowska
Environmental Analyst

This was an excellent class with great tips and tricks for business writing to take away.Kelly Zazzara
Business Analyst

While we have taken many great classses in the past, this was the best. I can take back what I learned and immediately put them to use.Anna Christian
Park Operations Coordinator

I emailed you today to say how much I enjoyed and appreciated the session yesterday – you exceeded my expectations.
You both have a great presentation style and the day went by faster than some of our half day modules.
I really look forward to putting all of this into practice.Neil Scott
Cultural Production Coordinator
City of Surrey

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