Coke Israel Invites Consumers to Create Mini Replicas of Themselves

Say Hello to My Little Friend: Coca-Cola Israel promoted the
release of its new mini bottle by inviting consumers to create 'mini me' versions of
themselves.

(Photo Credit: )

Thinking big sometimes means going small.

Just ask the marketers at Coca-Cola Israel, who promoted the
release of its new mini bottle by inviting consumers to create mini versions of
themselves via a gamified mobile app. Users who kept their virtual, pint-sized
selves happy and healthy by picking out clothes, shopping for food and more
were invited to Coke’s Israel headquarters.

There, they stepped inside a special lab to create “mini me”
figurines made of colored sandstone. A 3D scanner photographed each person in
minutes before transforming the images into a 3D model. Then, high-resolution
3D printers were used to create the tiny keepsakes. Take a look:

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.

The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.