Entries by Jayson DeMers

Apps are incredibly popular, with overnight successes seeing millions of downloads and even moderately successful apps opening the doors to new customers and new revenue opportunities. As a result, many businesses have considered creating an app, either to increase customer loyalty or to attract new customers to the brand. However,...

The Apple Watch, set to release in "early 2015," will undoubtedly make a major impact on how individuals use technology in their daily lives. After its release, some business analysts forecast a sudden rejuvenated consumer interest in wearable technology to extend over the course of the...

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success. You can objectively measure the...

Content marketing is sometimes seen as an objective affair, and in some ways, it is. There are certain mathematical qualities of your posts and posting frequency that must be taken into consideration, such as length, the number of new posts you make per week, and the number of channels you...

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies...

Business owners often hear about the benefits of blogging to enhance branding, but crafting content for their own company websites isn't the only way to get the word out. Guest blogging and giveaways have both become major ROI-drivers for successful online marketing strategies. But the success of any...

Google's Panda algorithm update has been shaking up the world of SEO since its first iteration back in 2011. Over the course of 26 confirmed updates and refreshes, the algorithm wizards at Google have been refining the content-focused search engine update and rolling their new features out gradually. Now, the...

Like thousands of professionals all over the country, you're trying your best to stay organized, keep your appointments, and still churn out the countless hours of work you need to keep pushing your company forward.

In recent years, small businesses lacking visibility in search engines have struggled to compete with large corporations. As the rules for ranking higher in search results pages have continually changed, small businesses have been tasked with creating content and engaging in social media marketing to reach customers. Those without professional...

Privacy and the Internet mix like oil and water. As more websites gear up to provide transparency over the Web, privacy has taken on a new meeting in the virtual world. Everyone from Facebook to Google wants to share your information. Your likes, dislikes and your hobbies are all on...

When an iPhone release is coming up, people typically envision long lines in front of the Apple store, full of people who camped out the night before. Today, this depiction still isn't far from the truth.

With marketing analytics software so pervasive, marketing professionals have the power to monitor everything on a business's social media accounts. How many retweets did a post get? Did customers favorite or reply to it? Thanks to automatic alerts, like

The signal-to-noise ratio has long been an important concept for scientists, engineers, and those who work in associated fields. However, with the increasing amount of digital advertising, online marketing options and tactics, almost any given topic is flooded with information. This is especially true with regard to anything marketing-related in...

With the recent release of Titanfall in North America and the upcoming releases in the rest of the world, Microsoft is hoping sales of the Xbox One will catch up to the sales of the PS4. There's certainly been a fair...

Standing out in a customer's inbox is becoming harder than ever, thanks to increasingly discerning email users. Today's savvy consumer is often checking email on mobile devices while on the go, searching subject lines and sender names for the few items worth reading.

Matt Cutts' blog post on The Decay and Fall of Guest Blogging for SEO sent waves through the online marketing world. His point was simple: if you're guest blogging strictly for links, you're in bad company. However, many readers misunderstood Cutts' article as a complete condemnation of guest...

Pitching a new client or investor can be one of the most rewarding and nerve-wracking aspects of being an entrepreneur. When a pitch is going well and you're humming on all cylinders, it can be incredibly energizing and give you renewed faith in your abilities and ideas.