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Lots of Likes

Created by:Motif Investing

30.4%

1 YR Rtn

6.3%

1 Mo Rtn

0.9%

Daily change

A Barometer For The Social Media Era

Popularity isn’t just for angst-ridden teens. Businesses have their eye on wooing Facebook’s 1.11 billion users, who give out 4.5 billion “likes”, along with more than 10 billion messages every day.[1] Companies representing the 50 most-“liked” brands on Facebook had 1.3 billion likes as of June 2013.[2]Companies in this motif represent the top 20 liked brands on Facebook. Considering Facebook generates 8% of all global page views[3], an aggressive social media strategy does have its advantages.See more

30.4%

1 YR Rtn

6.3%

1 Mo Rtn

0.9%

Daily change

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Create your own customizable basket of up to 30 stocks or ETFs for just $9.95.

Fixed income investments are subject to various unique risks, including changes in credit quality, market valuations, liquidity, prepayments, early redemption,
corporate events, tax ramifications, and other factors. Fixed income securities are subject to increased loss of principal during periods of rising interest rates.

(5) In the past, many investors who were interested in investing in social media turned to individual social business stocks. Now with Motif Investing, you can invest in the Lots of Likes motif, a carefully researched and balanced portfolio of stocks that may give investors diverse exposure to investing in companies with a high number of facebook likes.

The 1-Year Return/Return Since Inception indicates the performance of this particular motif over the last 12 months or, if the motif was created within the past 12 months, since the date the motif was created. See how we calculate returns.

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Performance returns indicate the performance of a particular security over that stated period of time as of the date provided. Performance is quoted for informational purposes only, however, there is no guarantee those returns will continue. See how we calculate returns.

Performance returns, including 1-month Return/Return Since Inception/1-year returns indicates the performance of this particular motif over that stated period of time as of the date provided. Performance is quoted for informational purposes only, however, there is no guarantee those returns will continue. See how we calculate returns.

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Investing in securities involves risks, you should be aware of prior to making an investment decision, including the possible loss of principal. An investment in individual stocks, or a collection of stocks
focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector.

Investments in ETFs can include those with a narrow or targeted investment strategy and can be subject to similar sector risks than more broadly diversified investments.
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While certain companies may have consistently paid dividends in the past, there can be no assurance or guarantee that they will be able to continue paying dividends in the future.

International investments involve additional risks you should be aware of, which include differences in financial accounting standards,
currency fluctuations, political instability, foreign taxes and regulations, news that can trigger volatile conditions, and the potential
for illiquid markets. Small cap companies in these markets may react with greater volatility in reaction to activities in those markets.

How We Built This Motif

Stocks in Motif19

Stocks in Motif Universe19

Motif Weighting MethodologyLikes

Rebalancing FrequencySemi-Annually

Research

Researched the top fan pages on Facebook (www.facebook.com) to identify the highest ranked publicly traded companies and their wholly owned subsidiaries

Determined the total number of “likes” on each company’s and its subsidiary’s Facebook fan pages

Screened out fan pages that belong to individuals, TV shows, movies, sports teams, music groups, languages and Facebook based games

Segmented the companies based on their primary operating industry

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Weight

Ranked the companies in descending order of the number of likes on their Facebook fan page

Selected the top 20 ranked companies and weighted them by the number of likes