Taylor Swift’s 2nd perfume, Wonderstruck Enchanted, is due to be released this September and now we have our first glimpse of her very red ad campaign.

“I love the look of my ad,” Swift told People.com. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

Wonderstruck Enchanted will retail for $49.50-$59.50, with body lotion available for $29.