Blog

Google+ Strategies to Drive Business

Social media can be a great tool to interact with your customers and gain feedback directly from them. You can start conversations and share information in a more relaxed atmosphere that isn’t reeking of advertising or promotional content. However, there does come a point when engaging content and conversations is not enough; you have to close the deal.

It’s getting more difficult for brands to gain coveted real estate on their fans’ Newsfeeds and conversations on Twitter move in a blur. If one of your goals is to build email lists and directly generate leads, it’s time to take a closer look at Google+.

You might have noticed that half of these tips involve hangouts on air. This unique to Google+ feature allows you to share expert content on a topic as well as build key relationships not only with customers, but also with others in your field.

How do you use Google+ to drive business? Let us know in the comments.