Turn supermarket wars to your advantage

The big chains are launching deals to combat the soaring cost of groceries as global food prices hit record high last month

Supermarkets Asda, Tesco and Morrisons have all announced price cuts (Handout)

Families already facing a squeeze on household budgets have been warned to
expect further increases in their grocery bills after global food prices hit
a record high in December.

However, there is some good news as a raft of new deals has been launched to
ease the pain.

Asda, Britain’s second-biggest supermarket chain, revamped its price guarantee
scheme last week, pledging to be 10% cheaper than Sainsbury’s, Tesco,
Morrisons and Waitrose on 15,000 products — or it will refund the
difference. If an Asda shopping basket compared by Mysupermarket, the
independent shopping comparison site, is not at least 10% cheaper than its
main rivals, customers will be sent a voucher to make up the shortfall,
which they can spend on their next shopping trip.

For example, shoppers who found their £110 Asda basket for £100 elsewhere
would receive 10% of £100, plus the original £10 difference — a total of
£20. Asda’s