While the company might be thrilled with the upcoming flagship store, residents have different sentiments.

The new Apple store replacing the Yarra building at Fed Square is radically different architecture and converts cultural/civic space to commercial. And despite this being a public centre, the changes to the planning scheme have already been approved without any public process. pic.twitter.com/9JkfjRGgiL

Really shocked part of Fed Square will be demolished to make way for an Apple store. Love it or hate it there’s a clear and coherent artistic vision behind what exists now. Removing part and leaving the rest is the worst of all worlds.

Fed Square is the closest Melbourne has come to creating a successful public space and it's pretty hard to see how an Apple store contributes to its civic and cultural objectives. Maybe the charter is just too loosely worded.

The Apple Store for Fed Square could not look more out of place. They’re ruining a cohesively designed complex by plonking in a radically different design which fits with nothing. Not to mention the disgusting commercialisation of a public space. I’m just furious.