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7 Responses

I am always cautions about adding microsites for SEO benefits as these can come back and bite you hard when you least expect it.

Personally, I tend to steer clear of doing this and would opt to keep adding content to your existing site. It doesn't all have to be on the same page, but link out to a few niche articles you could write.

By the sounds of it the existing site is doing well and may have built up some domain authority which wouldn't be present with new micro sites. This may help the new landing pages rank higher than the microsites/

If the campaigns for the microsites go well and you achieve a number of inbound links although you can 301 redirect them to the existing site after the microsites have served their purpose their is no guarantee that 100% of 'link juice' will be passed on.

I think that your instinct to keep everything onsite is the correct one in this instance but that rather than adding more content to the existing landing pages you use the experience you have gianed and the lessons you have learned to develop new landing pages for these niches.

Hi, in the end I didn't go with microsites. As part of the site build we optimised the urls (using a CMS) and everything else on page we could and 301'd the old URL's to the new versions. Everything ranks as well as it did or better since lanch (4 weeks ago).

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