Social Media Case Study

Local Event Case Study

Big Picture Numbers:

Between the Facebook Business page and the Facebook Events Page we were able to create an organic reach 25,197 people. Compared to a previous year’s organic reach of 5,367, our Facebook marketing campaign reached nearly 5x the number of people.

By cross promoting the event using social media community outreach and strategic posting this event had a turn out 3x higher than previous years.

Breakdown:

In both 2014 and 2015 additional paid advertising was purchased through Facebook. The total reach due to paid advertising in 2014 was 16,577, the total reach due to paid advertising in 2015 was 4,410. Although my numbers are lower, 100% of the people who were reached were within a half hour drive of the event, whereas the ads placed in 2014 reached people as far away as New York City.The combined total reach of both paid and unpaid marketing in 2014 was 21,944 and the total reach of both paid and unpaid marketing in 2015 was 29,607.