The company launched the "Community Tourism Programme" to "help preserve and promote what makes each community unique for everyone". It aims at supporting sustainable, community-based tourism projects across Europe through 2020.

Local culture and economy can fall behind tourism hot spots. To prevent this, AirBnB developed the Community Tourism Programme with up to 5 million Euro in funding for investments. The interest lies in projects in emerging and established markets that help drive more sustainable tourism that supports local culture and economy.

The Community Tourism Programme is available for projects across Europe that welcome tourism in new ways to strengthen communities, empower citizens, and preserve and promote local culture. Several categories have been identified:

Placemaking: Imagining and reinventing public spaces to build community for locals and visitors alike

Innovation: Reinventing the tourism and travel space by sparking entrepreneurship and strengthening local economies

Festivals and events: Preserving or celebrating local festivals and events while introducing them to a broader, appreciative audience