By 2013, Bupa’s Well World campaign promised to help 60 million more people become healthier and happier, and at the same time, reduce their carbon footprint.

Myself and Ben Cook @ Radio Design were commissioned by Green Lions to develop intro and outro animations to bookend their 7 minute film for Bupa, which aimed to raise awareness of the Well World campaign, and to engage staff.

We worked closely with Bupa from the outset to ensure their campaign and their brand were communicated correctly. The style of the animation was informed by a set of graphic icons Bupa provided. Using these and also creating our own, we developed multiple rounds of detailed storyboard designs, and delivered the animation to a very tight deadline. The results are a charming piece of work which everyone involved is delighted with.