The Square Foot

Tour des Canadiens Construction Kicks Off While New Centennial Plaza Plans Are Revealed

The consortium of The Cadillac Fairview Corporation Limited, Canderel, the Fonds immobilier de solidarité FTQ and the Club de hockey Canadien marked the beginning of construction of Tour des Canadiens. The event was held at the project's Sales Office, located on what is currently known as Centennial Plaza, where the tower will be erected in 2016.

"Tour des Canadiens clearly demonstrates Cadillac Fairview's vision for real estate development: creating signature, mixed-use properties in the heart of the action where entertainment, commercial and residential addresses come together," said Sal Iacono, Senior Vice-President, Development and Portfolio Management, Eastern Canada at Cadillac Fairview. "More than ever, we want to offer Montrealers projects that are in line with major trends reflected in the most successful real estate development projects in North America today."

The event marked an important milestone in the realm of real estate in Montreal. Only six months after opening its Sales Office, Tour des Canadiens has achieved record-breaking sales. In fact, Tour des Canadiens has become the fastest selling project in the city's history. The project is 99% sold; only two penthouses with unobstructed views of the city, 10-foot ceilings, and luxury finishes (from the $830,000) are still available.

"As previously reported, Tour des Canadiens was set to revolutionize urban condominium design by integrating sports and entertainment and thus committing to offer the best in terms of efficient interior design, amenities and exclusive privileges for Montreal Canadiens fans," said Daniel Peritz, Senior Vice-President, Canderel. "It is no surprise that the unprecedented enthusiasm elicited for the project allows us to begin construction in record-breaking time, even with the recent addition of two floors."

Yvon Bolduc, CEO of the Fonds de solidarité FTQ, is pleased with the project's unprecedented success. "Here's a project that satisfies purchasers' desire for a high-quality residential complex in Montreal. The speed at which it found buyers speaks for itself. We're proud to contribute to the vitality of the city's real estate sector and thereby create and maintain jobs in this sector."

The Montreal Canadiens took the opportunity provided by the event to reveal plans for the new Centennial Plaza. The Centennial Plaza will be permanently re-instated in the Windsor Courtyard, between Windsor Station and the Bell Centre.

The commemorative monuments of retired jerseys, the plaques describing past Stanley Cup wins, the monolith, the mosaic of Montreal Canadiens' historical milestones as well as the four bronze statues will be relocated to the new Centennial Plaza in the Windsor Courtyard. In addition, the 12,000 or so bricks purchased by fans will be replaced in their entirety before being re-installed at the forefront of the new Centennial Plaza. The new Centennial Plaza will have a total surface area of over 1,500 square metres.

"By becoming Centennial Plaza brick owners, our fans demonstrated their deep attachment to their team. As a result, they have become an integral part of Centennial Plaza," said Geoff Molson, President and Chief Executive officer of the Club de hockey Canadien. "It is very important for us as an organization that these symbols take centre stage in what will become a permanent historic site for the Montreal Canadiens."

Located in the heart of downtown, just steps from the city's business, sports and cultural activities, Tour des Canadiens will be the only residential project to offer direct access to the Bell Centre, the metro, train stations and Montreal's underground city.

For more information on what the project has to offer and to learn about upcoming announcements regarding Tour des Canadiens, we invite you to register online at tourdescanadiens.com.