British fashion designer Paul Smith has appointed his first creative director.

GENERAL MERCHANDISE

Paul Smith appoints Simon Homes as creative director

19 March 2015 | by The Retail Bulletin

British fashion designer Paul Smith has appointed his first creative director.

Currently head of men’s design at the label, Simon Homes has been promoted to the role, according to Women's Wear Daily. He has worked with the business since 2004.

In his new position, Homes will be responsible for all ready-to-wear, footwear and accessories collections and will also oversee the Paul Smith brand.

Smith told Women's Wear Daily that the move did not mean that he was ready to retire. He said: "I’m not going anywhere. Simon’s appointment is about a new energy within the company, really. That’s the idea. We’re good mates, we get on. It’s an acknowledgement from me to say thank you for his hard work and good energy."

He added: "Basically, Simon’s appointment allows me to do lots of fun things — as well as my day job."

Smith still has a 60% stake in the business with the other 40% held by Japanese licensee Itochu.

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