Beiersdorf announced Sven Jacobsen will take over as vice president of corporate communications at Beiersdorf AG in Hamburg on October 1, 2012. Since 2006, Jacobsen has been in charge of corporate communications at the Media-Saturn group, a large European electrical and electronic goods retailer. In this time there, he restructured and reoriented the company’s national and international corporate communications while at the same time internally positioning it as a service provider for all business units.

Before joining Media-Saturn, Jacobsen held several management positions within the communications units at Metro Group and Henkel.