Assuming they mean a price point high enough to give retail a cut of the revenue then I'd say that is accurate. Selling games digitally for $20-$30 would probably help the gaming industry in a big way.

The new game prices are offensive. Competition should be driving the prices down but publishers are just chopping up what you get in the retail boxes and asking for more money for those parts to somehow offset the greater number of people that are waiting to buy until the price comes down or buying used when the real value of the product has time to bring the price down.

The only games I'm buying new at launch these days are $30 and under. Sins Rebellion (special offer for Sins owners), Civ V, techically I bought diablo 3 at launch but that was more about witnessing first hand the whole experience that is Shopping 3. (inside joke? There was an alternate title for Diablo 3...)