Start Your WordPress Blog

HasOffers Admits Online Advertising Is Broken

HasOffers, a company that knows how to party, has just announced the development and beta application process of a new cookie-less technology enabling advertisers to see the true influence of multiple affiliate and publisher relationships on a single user. You can apply now to be among the first of a select group of advertisers, networks, and publishers with access to the Adtribution Beta, coming this summer.

“Everyone realizes buying habits are changing as users spend more time online, yet advertising platforms have stayed the same,” said John Marsland, User Acquisition at Zynga. “Each user decision is influenced by multiple publishers, and advertisers need the ability to compensate those publishers based on the part they played. That’s why I’m excited to see what HasOffers has come up with.”

Performance advertising, also referred to as affiliate marketing, has become an $8 billion industry in the U.S. alone, making it the fastest growing advertising channel. Yet the disparity
between increasing Internet usage and online advertising budgets remains tremendous. Even though performance advertising has laid the sales foundations for companies like Amazon.com, Netflix, and even Groupon, it is still very limited by the tracking technology available to support it.

“We hear from people all the time – my affiliate program sucks,” said Lucas Brown, CEO of HasOffers. “Frankly I’m not surprised. That’s the real reason we entered into the performance advertising space, because we believe technology needs to fill a gap. Advertisers have no transparency, and they are often double and triple paying for acquisitions while some of the most valuable publishers are losing out big on commissions. This makes it really difficult foradvertisers to increase their online advertising budgets and allow the industry to grow. We’ve been working on a new way to measure influence on buying decisions and can’t wait to unveil the beta this summer.”

To support long-term growth in performance-based, online advertising, HasOffers is currently in production on a second edition that targets the need for more reliable, more transparent tracking technology to support advertisers, networks, and publishers in a quickly changing Internet landscape.

“advertisers need the ability to compensate those publishers based on the part they played”
This is a bit scary. Technology does not have the ability to determine accurately how much influence each affiliate has on the consumers final decision. And it won’t for quite some time.

Unless they’re planning to have human eyeballs examining every implementation of their advertisements and giving it a very thorough rating, it’s going to end up taking money from the folks doing the most and spreading it around to everybody who happened to show a banner of the product on a page the user visited before they purchased.

Not to beat you up or the company up, but it’s this type of language that means absolutely nothing to me. I have no real idea what they’re saying or what this will do for me as a publisher, and what’s so different about it than anything else. I’m missing it; sorry.

"How I Went From Zero to Over $100,000 a Month"

The Original Dot Com Mogul

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the probably yo’ daddy foundation...

John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years.