Nokia's Marketing Strategy

11855 words, 48 pages

Intro Sample...

Introduction
Nokia is a communications based company, which focuses on mobile
telephone technology. When mobile phones first became available on the
market the models were very basic with the best technology being SMS
messaging (sending written "text messages" from one phone to another).
Then the next advance in technology was being able to put different
faces on your phone (different style covers for the front and back of
your mobile device) and after that the technological advances have
come thick and fast, with advances such as:

* MMS

* WAP (internet)

* Polyphonic ringtones

* Predictive SMS (where the phone will finish off a word for you if
it can guess what you are typing)

Body Sample...

6. Be aware of the environment: An organization should always know
what is happening within their designated market, if it is
changing, saturation, technological advances, slowing down or
rapidly growing, being up to date on this is essential for
companies to survive.

There are also certain external factors that a company should be very
aware of, such as P.E.S.T factors (political, environmental, social
and technological) and also S.W.O.T (strength, weakness, opportunity
and threat). A business must take into account all these constraints
when designing and introducing a marketing strategy.

P.E.S.T:

Political factors- Legal constraints (such as the G3 technology
constraints that Nokia have to take into consideration) must be taken
into account because many businesses aim to make a profit so they may
be tempted to mislead their customers about prices, quality of
products and the availability of their products. They may also try to
cut expenditure by using lesser quality materials in their products
(such as weaker materials for Nokia cases and batteries), also some
companies may also dispose their waste in ways that damage the
environment (pollution) and not ensuring high standards of hygiene and
safety in the workplace and outlet stores, all of these are illegal
and can leave companies in big legal trouble.

The governmental bodies in the U.K have introduced new laws into the
business environment, which ensure that none of these procedures take
place; if a company is to be successful they must follow all of these
...

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