Free Online Digital Marketing Course

The free online digital marketing course offered by Shaw Academy is an excellent way to acquire the skills you need to be a digital marketer. The course provides an opportunity for the students to join the educator, and fellow students from all over the world, and interact in real time and ask the educator questions during the live digital marketing classes.

With these live online sessions, students are able to login to the webinar at a particular time and the educator performs the lessons by delivering the course material in an engaging manner. The free online marketing courses is available for you now..

Once a student has achieved their success by completing the free online foundation digital marketing course, the students can progress to the advanced online marketing course and receive their diploma in digital marketing.

The free digital marketing course, which is also known as the foundation course, will include everything that one should know to understand the basics of digital marketing. On this course you will learn how to answer the essential question of who is your customer? Then we will teach you how capture your audience, we will show you how to nurture you leads and finally how to turn your leads into paying customers. We must remember not all leads are buyers, however, all buyers start as leads. Ultimately, we will show you how to generate more leads and convert them in higher numbers. Digital marketing is full of opportunities and an amzazing space to be involved in. Are you looking to learn how to penetrate into this exciting industry? Would you like an exponential growth in revenue? Then this course is for you!

The advanced course, known as the Advanced Diploma in Digital Marketing seeks to progressively improve your knowledge by growing on the basic principles of digital marketing. On the advanced course we will teach you how to implement, in a very practical way, the theory we cover on the foundation course. We will show you the very important component of how to identify your buyer. Then we will teach you how to connect to your audience through digital advertising, setting up lucrative affiliate partnerships and optimizing your website for the search engines - allowing your buyers to find you. We also show you how to create incredible content that you can put in front of your audience, in the right place and at the right time. Then we will teach you how to analyse your data, so you can make informed marketing decisions and enjoy continuous success.

Learning Digital Marketing

This is an exciting space to be involved in, its ever changing, and evolving all the time. We have seen exponential growth in the digital space over the last decade and there is no signs of it slowing down. It�s not only digital marketing but marketing in a digital world. This industry is full of opportunities. In the foundation course we will cover what digital marketing is all about, then it�s about accelerating your knowledge on the advanced course and understanding how to implement the theory in a practical way. In the digital marketing industry there is a serious skills gap in the market, meaning there are not enough people with the correct skills to fill the demand for jobs. Learning these skills will allow you to leverage your knowledge and position yourself for success in this area.

Online Digital Marketing Courses

With the rise of the digital world we have the opportunity to bring students and educators together in one space. There is an endless amount of information regarding digital marketing online, it�s easy to get lost in the noise. We, at Shaw Academy, are experts at bringing you the information you need to know in an easy to understand manner, and teaching how to implement this information in a practical way. This will lead to your success. This new phenomena of live online education allows for flexible learning which allows you to either attend live or watch recordings of the live lessons in your own time. On both the foundation course and advanced you have real, passionate and knowledge people who are invested in your success in this ever evolving space.

Importance of Digital Marketing

We live in a digital world now and digital marketing penetrates almost every industry. We have seen an incredible growth in this space and businesses have enjoyed the success that digital marketing can bring. In the world today, with data and analytics, we can accurately measure what is working and what is not. We now have measurable metrics for our efforts. Now we can capture a wide global audience and build Incredible content that the audience wants to invest in and put that in front of our exact audience. Most importantly, the numbers don't lie, so we can use our data to make informed decisions and convert our audience in high numbers and have exponential growth in revenue. If you want to learn how to do this, then join the Shaw Academy digital marketing course and start on your path of success.

Digital Marketing Objectives

For any marketing strategy, the key to success is to have a clear road map and a path to follow. You need to consider the following aspects while defining your digital marketing objectives:

Do I know who my customer is?

How can I reach my customer?

What will it cost me to acquire my lead flow?

What profit do I stand to make?

Why are we doing all this work, creating content, developing advertising campaigns and building partnerships? Why are we putting so much energy and resources into digital marketing? We do this because we have the opportunity to generate a phenomenal Return on Investment (ROI).

Your digital marketing plan should take into account the entire customer journey. Right from the time a customer is aware of your brand and visits your website, until the final purchase or positive desired action. The complete cycle can be summed up as awareness, acquisition and conversion. Get started now with Shaw Academy so you can leverage the opportunities that are available to you in this amazing space.

Digital Marketing Framework

Everything is measurable with digital marketing and any business can get the advantage they want and enjoy the success that the digital space has to offer. They simply need to think �outside-the-box� and explore what others have not. If you want to build a brand you need to be focussed, unique and enthusiastic. That�s the trick!

Businesses which fail to evolve from changing marketing scenarios and trends are at a great risk of becoming extinct sooner rather than later.

Free Online Marketing Course at Shaw Academy

What differentiates Shaw Academy from other e-learning organizations?

We are live! Other online educators take after a recorded library model. In this model, pre-recorded, pre-composed and pre-prepared material is given to students to learn on their own after joining the course.

What's the problem with this model?

You don't have a specialist to guide and coach you through your journey of learning. There is nobody to supervise your education and let you know where you are exceed expectations and where you may need to improve.

The Shaw Academy has educated more than 1 million successful students globally. We deliver education in an affordable, practical and accessible way to the world. The Shaw Academy is proud to say that we are the largest live educator on the planet. Our courses are taught in a practical way where students achieve the skill set that they require to actually become digital marketers. Now you can go and take your free online marketing course, over a progression of live online classes, where you will have a specialist directly communicating with and assisting you through your learning process. The educators are genuine individuals who will engage with you at the highest possible level.. They are here to coach you and help you to achieve your goals. To gain your education and new skills from our knowledgeable educators, all you need is a PC and an internet connection. You can enjoy our online courses right from the comfort of your home. Join Shaw Academy with this free online course and become the digital marketer that you have always wanted to be.