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Micromax has laucnved the company’s latest smartphone – Micromax Canvas Mega 2 in India at a price tag of Rs. 7,999. It comes in Black colour and it is the successor of last year Micromax Canvas Mega smartphone.

“With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.”

“With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.”

On the specifications front, it features 6-inch qHD IPS display with a resolution of 960 x 540 pixels and it is powered by 1.3GHz quad-core processor which is paired with 1GB of RAM. It runs on Android 5.0 Lollipop operating system and it has 8GB in-built memory which can be expanded further via microSD card.

On the imagining front, it features 8MP auto-focus rear-camera with LED flash and 5MP front-facing camera for selfie & video-calling.

It has dual-SIM support and connectivity features like 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS