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Minter Ellison Sydney Office

Behind The Design

Pop & Pac was appointed to design the rebrand and wayfinding signage for Minter Ellison and its new Sydney office located at the top levels of Governor Macquarie Tower. The custom designed typeface, ‘Minter’ that has been developed for the signage system is a typographic response to BVN’s interior architectural approach. It uses the core design elements of a line and circle which are integral to the interior design. This was the ideal approach for the wayfinding signage, as it built a strong identity for the branded environment which enhanced the user experience.