Whole Earth Economy business tips

Over at Geoff’s Eco-blog there’s a great new post on “Whole Earth Economy Business Tips”:

Tip 1: Spread the word about the need to re-think our economy. Business is the front line of the economy, the arena in which the exchanges take place that drive our ways of living. Business and consumer choices have an enormous impact on our society and our environment. It is crucial that members of the business community understand the ultimate, long-term ecological crisis our economy faces – a crisis much more serious than the economic and financial crisis of the past year. The problem is not just climate change. It’s also biodiversity losses, threats to ocean health, a nutrient cycle that is out of balance because of fertilization, deforestation, overpopulation and more. We must come to terms with the reality that the global human ecological footprint is greater than what is available, and that we therefore are running an ecological deficit, using up the Earth faster than it can regenerate itself. This means we have to envision a new kind of economy that recognizes the ecological limits of our finite planet Earth.