Amazon has launched a new API called ‘Moments’ which allows developers to reward users performing high-value actions with real-life gifts.

Moments leverages Amazon’s position as the world’s largest retailer. It’s perfect for developers wanting to offer their most-valued users more tangible rewards without having to deal with the hassle involved with shipping gifts.

The company’s global reach means products are shipped out from local warehouses...

Once you have decided which types of ad to integrate into your app for monetisation, the work then begins to figure out where in your app to place them. Here, publishers can fall into two major traps: 1) overloading the placement of ads in hopes of raising revenue; or 2) presenting the same ad strategy to every user. Both tactics can negatively impact the overall user experience as well as depress revenue potential.

The “freemium” model has outpaced all other monetisation strategies when it came to mobile app monetisation. This was revealed by Clutch in a survey, which showed that more than 61% of app developers recommend a “freemium” model for mobile app monetisation.

The survey also found that the most successful mobile apps do not only need expert recommendations for monetisation strategies but also a holistic approach that extends beyond development. It is suggested that firms need to...

If you build apps that are intended for children, make sure you comply with COPPA or risk a lawsuit similar to Disney.

The Walt Disney Company is facing a lawsuit for allegedly failing to protect the personal information of children using its apps. Amanda Rushing, the complainant, filed the lawsuit on Thursday in the San Francisco/Oakland division of the United States District Court.

Four other affiliated defendants will join The Walt Disney Company including Disney Electronic Content, marketing platform...

The Internet of Things portends a world in which physical products, devices, vehicles, buildings and other items are infused with digital identities, capable of collecting and exchanging data.

It all sounds impressive enough - but developers and brands need to think further ahead.

This exclusive whitepaper from Digimarc and DeveloperTech aims to help developers assess requirements and truly consider their impact on consumers for the potential of a connected world to be fully realised.

There is perhaps no sexier profession in the world right now than that of tech startup founder or executive. TV shows like HBO’s Silicon Valley and SyFy’s Bazillion Dollar Club glorify, parody and evangelise an industry in which an astounding nine out of ten companies fail.

In recent years, that ‘entrepreneurial itch’ has made its way to the enterprise, propelling corporations to shift their focus away from mergers and acquisitions and towards accelerating innovation projects in-house. To do so, many...

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