Course programme

As a student of the ABS program, you will have access to some of the best faculty in India. The curriculum will be explored through case studies, lectures, classroom discussions, field trips, consulting assignments and collaborative learning. Throughout the program, you will face a series of complex business scenarios and IT challenges. You will have to examine them, identify key issues and collect additional data. You will learn to formulate an informed and structured argument and present it coherently. Learning from a rigorously selected group of successful managers, professionals and entrepreneurs, is one of the key elements of this unique program.

At the beginning of the program, we help you maximize the effectiveness of your batch by exploring group development and dynamics through theoretical perspectives and experiential activities. By the end of the course you will understand how to shape market forces to advantage; how to build the resources and capabilities essential to maintaining and strengthening; how to link strategy to action, at the level of day-to-day activities in which individuals are involved. Our aim is to enable you to assume a role of strategic leadership with confidence.

For every one of you, the program will be a catalyst for change of personal life and career transition. The PGPM from ABS is much more than a mere academic experience - it certainly transforms, not only provides with new tools and capabilities but also helps recast your own life into a powerful new direction.Elective:Marketing

Achievements for this centre

Add to comparator

Sign up for alerts about courses like this

PHD in Marketing Adarsh Business School

Price on request

Do you see something that is not right in this course? Let us know if there are any mistakes and you will help users like yourself.