Harte Hanks Featured Vol 6 Jan 2018

This month’s issue of Featured showcases some of our most popular articles from December. Included are 2018 marketing predictions from our Harte Hanks Marketing Advisory Board academic members—including John Deighton, Kim Whitler and others. The remaining three articles provide a mix of thought leadership and practical how-to’s. Check out CMO Frank Grillo’s article for a unique perspective on how marketers need to evolve their thinking on personas, and dive into the buyer’s journey eBook for a step-by-step look at defining your customers’ needs through the lens of jobs to be done. Finally, see how UK-based retailer Marks & Spencer is rethinking its brick and mortar presence through data that helps them better understand their customers. Enjoy!

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LVMH, Burberry, Samsung: How Consumer Brands Are Owning the Experience