Three creates temporary tattoo pop-up for 'commitment-cautious'

Three is giving out temporary tattoos to mark the launch of its pay-as-you-go loyalty programme, which allows customers to earn points every time they top-up.

The initiative is geared towards those wishing to have more freedom with their mobile phone plans. The points people accumulate will give them access to a higher tier of rewards, including free digital subscriptions or vouchers and discounts to phones, headphones and other tech.

The pop-up stall will appear in the flagship store on Oxford Street from 16 March aimed at people whom Three describes as "commitment-cautious" – those not ready for a permanent tattoo. Channel 4’s Tattoo Fixers' Jay Hutton is also set to appear.

The activation has been created by XYZ and is being delivered by W Communications.