Asda promises to have the kids off to a strong start as the beginning of another school year looms. This gentle ad sees them overcoming such hurdles as making new friends, trying new things on the playground, and interacting with the big kids. The light piano soundtrack is an appropriate accompaniment, setting the tone without overwhelming the mini milestones achieved.

Duracell"Toy"

Matt said:

It's an average idea, but an incredible leap forward for the brand. Can only imagine how painful the process was. Well done all.

A recent Always Confidence & Puberty survey reveals that in America, 50% of pubescent girls feel 'paralysed by fear' that whatever they attempt will end in failure. So in this follow-up spot to the highly-acclaimed original, the brand looks at the notion of failure and puts it in a whole new light.

Another safety-conscious ad from the Royal Mail exposes the dange of email phishing scams - and how unlikely we'd be to respond to them if they took place offline. Upon being approached by a shady bloke in a library, a woman happily gives up her bank details without so much as questioning if he's really from her bank. An important lesson, clearly delivered.

Masterchef gets everywhere, doesn't it? There's the US show encouraging scurrilous tactics among the participants; obsessions with oversized prawns in the Australian version - there's even a Junior Masterchef to remind us how obnoxious precocious children can be. So this spot advertising the Mexican variant with its challenging food combos is positively urbane in comparison.

Plusnet tackle the tricky pre-roll medium in this personable ad. With the majority of users hammering the skip button ASAP, it takes a unique approach to catch an audience's attention. Plusnet Joe tells us everything we need to know immediately, then proceeds to mess about offscreen because he trusts the 'smart people' watching can figure out the facts. A confident approach.

The betting sector has been going from strength to strength recently and this startling film for Bwin is further evidence that a competitive realm can still lead to a creative surge.
It features a couple of rascals in stolen cars. Just on the basis of that alone, you feel that 90% of clients would be breaking into a cold sweat but they ain't seen nothing yet. The duo throw everything into a struggle for dominance, crashing into each other as though they're re-enacting the chariot scene from Ben Hur using modern vehicles.

This is a wonderfully daft piece of work from an inspired series of ads which draw attention to a fun proposition... randomly lengthened odds which mean punters will enjoy a windfall if their bet comes in. The key calculation made by agency Droga5 was to grab viewers' attention with sufficient vim to ensure they discover what the whole Kwiffing business is about.

Lady Prelox - a sort of natural Viagra for women - appears to have quite an effect on the female libido if this ad is anything to go by. When a couple checks out a car at a dealership, he's preoccupied with its RPM but she's more interested in its potential as a venue for some extra-curricular activity. An affecting pitch.

The scene: a fashion show. Models slinking up and down the catwalk. Among them is one with a smile that's electrified rather than electrifying... in fact, she's something of a live wire. Not content with strutting her stuff for the journos and designers, she gets positively playful and sends a ripple of consternation through the room. Why? Seems she's responding to the magical effects of Radox...

While the chorus of children in VO is a touch toe-curling, this ad for kids' yogurt brand GoGurt nonetheless strikes a note of recognition. We don't need to be adults to wonder if those younger than ourselves appreciate how easy they have it compared to us - and these two prematurely-aged fourth graders can only shake their heads in sorrow at the fact third graders don't even realise that their yogurty snacks are now even easier to open.

A little silliness can go a long way, as we discover in Harold Einstein's ad for Fruit By The Foot confectionery. As a naff, slightly sped-up jingle bounces along, a ribbon of sweet unfurls itself across a garage floor and up the leg of a weedy boy struggling to benchpress a dumbbell that must weigh - ooh - as much as a bag of sugar. It's daft, fun, and we want some.

A simple, stylised animation courtesy of Hush London conveys the different locations in which we can sip our iced Nespressos. Whether we're on a beach or a boat, it's a refreshing way to get our caffeine kick - and looks classier than dribbling flat Coke down our T-shirts, too. After all, no-one want to be that sunburnt Brit, do they?

Toyota appeal to the paranoia of every parent whose teen is about to hit the road with a freshly minted driving license in this amusing ad. We're introduced to Callum and his parents, who are understandably concerned about the fate of their car under his control (and their son's well being... of course). Luckily, the 'Safe and Sound' app is here to ensure his safety... via embarrassment.

Danny Trejo instructs us - with characteristic forcefulness - to ditch dull dinners in this colourful ad. Alliterative instructions aside, we see the whole family practice their patriarch's trademark scowl as they assemble their stand n' stuff tacos just the way they like them. Actual Mexican people would never use the idiot-proof British kits, we're sure, but they look appetising enough here.

Microsoft show off the educational benefits of their latest model in this ad. We're introduced to Mr Jackson, an unconventional teacher who gets his whole class involved in lessons with unorthodox methods - including rap. The film effectively shows off the pen features of Windows 10, although we're not sure why Mr Jackson draws so many portraits of himself.

Huawei big up the camera features on their new P10 model in this classy ad. Skott's 'Glitter and Gloss' accompanies sleek of models lounging artfully and posing in various locations. The implication that the P10's camera makes life a photo shoot is neatly executed, and we get plenty of shots of the product to hammer that home.

One of three super new commercials for the betting app which uses random acts of generosity as its USP. In this fantasy, an attractive school teacher tells her 'young' students that - instead of homework, they are to pop bubble wrap. Any sense of impropriety has been quashed by a clever casting decision which has grown men playing the boys... as it were.

Thunderbirds returns for Halifax, this time to let us know about the bank's Saver Prize Draw. The lottery has a top prize of half a million quid, which Parker takes full advantage of when he finds out he's the lucky winner. A few weeks away from driving Lady Penelope around will do him the world of good - especially if they're spent sipping something fruity on a beach.

A lad starting his big-school career addresses his parents in this charming ad for M&S. The kid can't promise to do everything perfectly - lost property and post-PE uniform mishaps are universal experiences, after all - but he's going to give it his best shot. This film carries on the brand's 'Spend it Well' campaign, positioning Marks and Sparks as part of pivotal life moments.

Have you ever spontaneously done something so cool you wish you could replay it endlessly for the benefit of those who missed it? Something that makes you feel like a winner in life because it happened so effortlessly? That, apparently, is the feeling of being Kwiffed - receiving an unasked-for boost to your odds when you place a flutter on the eponymous sports betting app.

If you're aiming for 'over the top' then it's a good idea to go way over the top - as director Isaiah Seret has in this marvellously bombastic film for EDEKA. The narrator is a curious-looking old fellow who recites a poem detailing man's relationship with fire. He walks through a series of eras, speaking approvingly of the way fire is used to char meat.

Budweiser takes the time to show off their packaging in this intimate ad. The camera slowly crawls up a temptingly cold bottle, sweating like the White House press secretary before he opens Twitter in the morning, before we see the brand's distinctive twist-off cap in action. The cap then becomes a crown, tying in with the 'King of Beers' tagline. Confident stuff.

Having long since cut out the archaic task of schlepping to a shop to buy a card for your nearest and dearest, Moonpig have finally solved the problem of physically writing a congratulatory message. The process does rather complicate things - you have to write, photograph, and upload your scribble - but grandmothers across the nation will appreciate the gesture.

This Mercedes ad shows a pair of women flouting the behaviour traditionally expected when one 'grows up'. Rather than working hard, going to bed early, and minding their manners, they cruise around in a brand new A-Class to frolic on the beach, go clubbing, and generally prove that their youthful spirits are alive and well.

The British are notorious for our love of an underdog, from Susan Boyle to Leicester City, so perhaps it's no surprise that McDonald's have given their latest 'Chicken Legend' the Eddie 'The Eagle' Edwards treatment. We see a canoeist who isn't quite ready for his big race pausing to fix his glove before he sets off... losing his oar in the process.

The choice of Goldfrapp's 'Systemagic' is the only thing worth noting in this BMW commercial. The fact that the car has 'smartphone integration' and 'real time traffic information' isn't massively exciting given that far lowlier brands offer much the same thing. Overall, it's a minor triumph of style over substance.