Tuesday, September 20, 2011

One of the challenges of email is privacy and junk: People are leery of sharing their own email addresses. It's why dual opt-in is essential for maintaining your deliverability and list quality.

But this also means, as I've said before, that when someone activates a subscription to your list, they are pumped. Committed. After all, it's taken work to get themselves there.

And that little burst of excitement can now be used to help accelerate your list's growth here at FeedBlitz.

Once someone activates their subscription from the dual opt-in email, our default landing page invites them to optionally share their excitement on Facebook, Twitter and / or LinkedIn. They keep their email address private, but they share the news that they just joined your list on their favorite social media networks. As part of the notification the subscriber can create, FeedBlitz adds a link to your online subscription form. All your new subscriber's followers and friends have to do is click the link to start the subscription process to your list.

Here's what the new section of the activation landing page looks like (it's just a picture; it won't work here):

Trusted social relationships help turn that new subscriber excitement into a networked referral. That's more interest for you and, ultimately, more email subscribers more quickly.

There are also similar sharing options now available for select list owner activities too! See if you can find them...