With these types of video-adverts, it’s always an equal combination of two things: An uber-cool, fun and flirty caberet-style track, and the actress or model who propels the advert to the top of the shopper-girl charts. Choosing Rooney Mara is fabulous choice, but it seems the proverbial beat was missed to make a hit video-advert because of the the ho-hum, so-so track ‘Runaway’ by the Yeah Yeah Yeahs.