Tag Archives: sports

It’s long been one of those few remaining events that can still seize the national attention, like the Oscars or a presidential election. You don’t have to care about sports to be interested in the Super Bowl. It touches on everything — advertising, of course, but also pop culture, social media and just about anything else that any target audience might want to consume, purchase or discuss.

Aw, cute… the kitten, too. (Bah-dah-bing!)

Here’s a list of some of the more interesting lists about the Super Bowl out there, just to illustrate the obvious in a fun way. And to help give you a few juicy factoids to drop if you’re stuck at a party with people who actually want to talk about, you know: The Game.

The day after the Braves traded popular slugger Evan Gattis to Houston, the team’s director of public relations acknowledged the challenges of the last few months.

“It’s been a really difficult off-season,” said Beth Marshall, in response to a question today at the Public Relations Society of America’s Georgia chapter luncheon in Buckhead.

The Gattis trade followed earlier swaps of other “fan favorites,” as she called them — including outfielder Jason Heywardand Justin Upton. Plus, plenty of fans (including this one) are still miffed about the move to Cobb County.

(The Gattis trade might be the last straw for me. Big hitter, nice guy, remarkable story… Come on, y’all. This is what we’re losing?)

Marshall, on a panel with three other sports PR pros, called the trades “a necessary process for a lot of different reasons.” She said they bring not only P.R. challenges, but marketing issues, as well, since fans can’t come to see some of their favorites anymore.

With so many new names on the roster, everyone within the Braves organization will have a lot to learn at Spring Training — so they can help educate the fans, in turn.

A British couple touring the College Football Hall of Famewere flummoxed. “Do people actually GO to these games?” they asked a tour guide. – from Traci Messier of the Jackson Spalding agency, which works with the Hall.

The Hall activated Kia sponsorship with tailgate exhibit featuring their vehicles. That’s a good example of how corporate sponsorships have to be directly relevant for the sponsor and the event.

Comparing launch successes, speakers pointed out that the Hall’s events and grand opening were spread out; the Braves held everything about their move secret until One Big Announcement.

Athletes’ social media posts can help build brand — or destroy it. Marshall tells players to not tweet anything they wouldn’t say on TV.

Just a quick observation to share today. Send me your thoughts on what this means, if anything, about civil rights, sports, racism, homophobia — or the enduring power of cliches across decades and different settings. I’ll try to weigh in later.

But yesterday, the anniversary of Jackie Robinson breaking the race barrier in Major League Baseball, a friend posted this on Facebook. It’s two of the four paragraphs in a New York Times article about that game. Fascinating for sure, possibly disturbing, definitely enlightening — and all the more reason to be thankful Robinson came along and did what he did.

This image from The New York Times article the day after Jackie Robinson’s MLB debut. There were two more paragraphs, straightforward reportage about the game.

Then, this morning, I read an article on Outsports about six teams being interested in Michael Sam, who stands to become the first openly gay man in the NFL pending next month’s draft. Outsports reports on six teams most interested in Sam, and shares this insight from Super Bowl champion coach John Harbaugh of the Baltimore Ravens.

Billy Bean, former baseball player, and Esera Tuaolo, formerly of the NFL

UPDATE:Michael Sam signed with the Dallas Cowboys to join the practice team today, Sept. 9. This article was posted Feb.26.

Remember Esera Tuaolo? Billy Bean? Roy Simmons?

Maybe not. They all remained closeted during their professional sports careers and came out as gay only in retirement, to little fanfare. But they can remind us how much things have changed.

Roy Simmons’ memoir of his life “in the NFL Closet”

Simmons, who spent four years in the NFL, died last week at 57. A few days later, the NBA’s Jason Collins played for the Nets in his first game since coming out last year; and openly gay prospect Michael Samperformed in the NFL Combine. (It’s worth noting that Sam and Collins each made the cover of Sports Illustrated after coming out; the other three, not even close.) Some people applaud, some shrug, some remain hostile.

Below is an edited version of a column I wrote for ajc.com, the website of The Atlanta Journal-Constitution, in 2002. I’m sharing it because of how it contrasts with what we’re seeing now. We used to wait for “the gay Jackie Robinson.” Was that too much to ask? Are we seeing that sometimes, heroic goals are accomplished by multiple individuals over time, building on the steps of the others? That history can come in trickles, and narratives unfold in lurches rather than bounds?

Gay Ex-Falcon Comes Out — But is He Famous Enough to Change Anything?

Bryant Gumbel let me down.

For at least a week, Gumbel has been promoting his HBO show’s “coming out” interview next Tuesday with a former NFL player. Speculation sprouted all over Internet chat rooms and even in the Minneapolis Star Tribune, where rumors had been whispered about a former Viking. Who would it be?

Gay folks are always hoping celebrities will come out of the closet publicly. We get downright giddy about a glamorous, male athlete doing so because — well, because it’s never really happened before. And because big-time sports appears so homophobic. And because it would break a lot of stereotypes about masculinity and homosexuality. And because, admit it, it’s sexy and empowering to think about.

On Thursday, we learned the player’s identity: Esera Tuaolo, a nine-year defensive lineman who played the Super Bowl season with the Falcons in 1998 and otherwise played outside the limelight.

Tuaolo, 34, said players routinely told gay jokes in the locker room. “They made me go further and further into depression, further and further into shame,” he said. He even considered suicide.

A former teammate, Shannon Sharpe, says on the show that Tuaolo would’ve been “eaten alive” and “hated” if he’d come out while playing.

Pro athletics remains one of the worst scenes for gay men, who still fight stereotypes about being effeminate, ineffectual and predatory.

But think about how great an athlete must be to make it to the NFL, regardless of how long he stays there or how successful he becomes. How manly? Clearly, Tuaolo had the right stuff. But he says he cut short his career largely because of the stress over staying hidden.

I was hoping Gumbel’s interview would describe a happy life in sports — the fun of being young and wealthy and sought after; a supportive, if discreet, group of other gay athletes and straight friends on the team and in management. Maybe even acknowledgement of deciding to stay closeted at work but being able to find happiness in spite of it.

I expect Tuaolo’s coming out will nudge everybody along just a little bit more.

Missouri football star Michael Sam came out as gay yesterday, confirming for the world what friends, family and an ever-growing number of reporters already knew. Since he’s likely to be drafted into the NFL this year (or, at least, he was), Sam could soon become the first openly gay player ever in the NFL — or, really, even in any of the major American team sports. It’s a great story, for lots of reasons. Here are a few.

Yep, he’s gay: Missouri football star Mike Sam

1. It broke online, at least it did for me. I found out about it on Twitter. I’d never heard of Sam. By the time I Googled him, the story had blown up, and I watched the ESPN interview at least an hour before it aired on TV.

2. He’s young, Part 1. A handful of former pro athletes in the Big Four (baseball, football, basketball, hockey) have come out – after their careers were over. Sam’s hasn’t even started yet.

3. He’s young, Part 2. Polls have shown for years that anti-gay bias persists largely along generational lines. To state it broadly, younger folks are far less likely to care if someone’s gay than their grandparents or even parents.

4. Team unity. When Sam came out to his University of Missouri teammates before the last season started, they all stood behind him throughout a wildly successful year. But some older folks inside the NFL fretted to si.com (which shamefully let them go unnamed) that the league still “isn’t ready.”

5. He’s a star, a top NFL draft prospect — SEC defensive player of the year. ‘Nuff said.

6. He’s masculine — SEC defensive player of the year. ‘Nuff said

7. He seems like a nice kid. No one’s going to call him a thug, that’s for sure.

8. He clearly got some good media coaching but still came off authentic with ESPN’s Chris Connelly.

9. The Putin Factor. Nice that this happened during anti-gay Russia’s Olympics.

10. The “Duh” Factor. There have always been gays in sports, even the NFL. Some of them have started coming out recently, notably NBA journeyman Jason Collins last year, who wasn’t picked up for this season. Whatever happens next with Sam, he – and his great many supporters – have pushed the story forward, the only direction it can go. And so far, the reaction has been mostly supportive or muted.