Hotels

Asia Pacific’s leading luxury hotel group, Shangri-La Hotels and Resorts, has announced its foray into the growing spa market with the launch of its new brand, Chi.

The first Chi spa opened at the Shangri-La Hotel, Bangkok in July 2004. There are plans for 10 Chi spas to be introduced in various hotel locations over the next few years, at properties in Cebu, Fiji, Maldives, Muscat (Barr Al Jissah Resort & Spa), Shanghai, Sanya, Chiang Mai and Beijing.Designed to create a sanctuary of tranquility inspired by the legend of ‘Shangri-La,’ Chi offers a range of specialised body, water, massage and facial therapies based on the ancient healing traditions, philosophies and rituals of China and the Himalayas.“The essence of ‘chi’ symbolises Shangri-La’s definition of a complete wellbeing concept within an Asian context,” said Ian Brewis, director of spa development. In traditional Chinese philosophy, “chi” represents the universal life force that governs well-being and personal vitality. To maintain good health, it is believed that “chi” must flow freely within the body, and if blocked, illness will follow.The concept was developed in collaboration with a team of recognised specialists. Spa treatments and an exclusive product range have been designed around the Chinese philosophy of the Five Elements, in which metal, water, wood, fire and earth are in balance with the positive Yang and negative Yin energy within the body.

Digital Edition

TTN Worldwide

TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.

Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.

TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.

Every issue also contains a collation of international and regional news and topical features of interest to readers.