Jewelers Are Loosening (or Just Losing) Their Ties – The Rise of Smart Casual

ARTICLE BY: INSTORE Staff
September 24, 2017

They're dressing more like their customers.

Like the rest of society, jewelers are dressing more casually than 10 years ago.

That's what we found in Big Survey 2017 when we asked, "What most closely describes your typical attire at work."

As one jeweler told us: "We have learned to dress more like our customers, depending on season. Makes them much more comfortable and does away with the 'this must be expensive' thought from our suit-and-tie days."

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