Gold won't tarnish, rust, or corrode, and though it's very strong, it is also the most malleable of all metals.

GoldGold in its pure form (24k) is too soft to withstand abrasions caused from extensive daily wear, so it is alloyed with other metals to give it strength. This strength makes gold an excellent choice for a ring setting. Common gold alloys are silver, copper, nickel, and zinc.

Gold color is determined by the percentage of alloys that are included in the metal. When gold is alloyed with silver, copper, and zinc, the shade of color will vary. When gold is alloyed with nickel, copper, and zinc, it becomes white gold. Yellow gold and white gold have very similar strength and malleability. White gold looks very similar to platinum, but the two have very different properties and prices.

Purity The purity of gold is measured in karats, which are expressed in 24ths. Thus, 24-karat gold is pure while 12-karat gold is 50 percent gold and 50 percent alloy.

Gold Color

The addition of alloying elements (other metals) to gold are used to increase the toughness and hardness of the metal, as well as change the color. Adjusting the proportions of coloring agents provides the array of colors on the market. Additional metals enhance properties such as castability, grain size, hardness, corrosion resistance, color, workability, ultimate strength, and others. These additions can dramatically change the properties of the karated metal for better or worse.

PricingThe price of gold jewelry is dependent upon the purity of the gold used or karat weight, as well as the design and construction of the piece of jewelry. When the karat weight or the gold percentage of the jewelry is high, the yellow color of gold is brighter, raising the value of the jewelry.

Byre's Tip Pure 24k gold is soft and easily bent; 14k and 18k gold is mixed with other metals for strength, and beauty. Be sure to chose 14k or 18k for beauty and durability.

For More Information

24 karat = Pure gold Too soft for jewelry

22 karat = 91.7% gold Very soft — not recommended for jewelry

18 karat = 75.0% gold Recommended for fine jewelry

14 karat = 58.3% gold Acceptable for jewelry

12 karat = 50.0% gold Not acceptable for jewelry

10 karat = 41.7% gold The legal karat limit considered as real gold in the United States

Much of our gold jewelry is made of the most beautiful and durable 14k gold.