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Marketing will always be relevant. However, in today’s increasingly complex and competitive market where traditional marketing models have broken down and the growth of data is accelerating at a breakneck speed which brings about rampant fragmentation, marketers have to gather their resources and come up with a holistic and coherent marketing strategy that touches base…

ENCE Marketing Group was the appointed integrated agency to launch the new Dine At Stevens brand for the group of 11 dining outlets at 28 Stevens Road. We are also thankful for the wonderful experience of working with new pharma brand Nutripharma Consultants and The Luminous Lab to create their brand and ignite their growth into the region.

Being A Home-Grown Company In Singapore A typical year is as such: January enters with a bang, everyone still starry-eyed from the Christmas and New Year’s celebrations that have just passed and harbouring high hopes for the year ahead. Before we even get to our New Year resolutions, February and March come sauntering in, and…

99% of businesses in Singapore are SMEs. 65% of our workforce are hired by SMEs. 49% of the total GDP in Singapore is contributed by SMEs. Small and medium-sized enterprises (SMEs) are crucial as they contribute hugely to Singapore’s powerful economy. But it has been challenging for SMEs in the past few years due…

Hoorah! Formula 1 2018 Singapore Airlines Singapore Grand Prix, one of Asia’s biggest motorsport, is happening from 14th to 16th September at the iconic Marina Bay and this marks a 10th edition milestone for Singapore. This recently renewed contract means another S$600 million in incremental tourism receipts for Singapore! According to The Singapore Tourism Board’s statistics, the Formula 1 race event has attracted 450,000 international visitors over the last 10 years, which we see,…

National Day Singapore 2018 is around the corner and there’s a ton of events to celebrate the 53rd birthday of our beloved nation. From parties to concerts to art exhibitions and local feasting, there are just so many things you can pick as you soak in the festive atmosphere. Here are some of…

The National Pledge of Singapore starts with these words: “We, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion…” It’s equivalent to acknowledging the fact that race, religion, and language are forces that may cause division among the citizens. Interestingly, Singapore’s cosmopolitan society nurtures many different racial…

Women’s role in society for the creation of economic value is just as important as that of men. That’s why we often see strong and confident women walking shoulder to shoulder with men in the 21st-century business environment. At ENCE Marketing, we have a high regard for women’s roles and contribution in adding real value…

Who are millennials? Young generation between the ages of 18-34; curious, ambitious and having a strong sense of purpose. To a marketer, this segment is a hard nut to crack as millennials are resistant to traditional advertising in all shapes and forms. The question is can marketers stop spending efforts on millennials-focused marketing? The answer…

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Time flies! It has been 200 years since Singapore was founded by Sir Stamford Raffles. Well, not that any of us reading this was alive when the historic moment occurred. During that period, one could hardly imagine that a forest would transform into a metropolis today. Trust me, you wouldn’t want to visit Singapore in…