First peek at Aviva's income protection TV campaign

Aviva has delayed its critical-illness TV campaign in favour of an income protection advert, which will launch on Sunday.

The campaign will consist of 14-second idents and will air on ITV during period drama Downton Abbey. They tell the story of Gary (pictured), who had to leave his job after a motorcycle accident and received an income using Aviva’s IP cover. One clip features Gary saying: “You do not expect to use a policy but thank God it is there when you do.”