INMA releases timely new strategic report on engaging audiences

By Earl J. Wilkinson

INMA today released a new report about how to engage audiences through club- and community-based initiatives. Titled “News Audience Engagement Initiatives
You Can Use,” the report is free to INMA members and available for purchase by non-members.

“News Audience Engagement Initiatives You Can Use” details 23 of the world's best club- and community-based programmes by news publishers looking to deeply
engage with readers.

The report brings together in one location case studies we have picked up by listening to INMA members worldwide who are segmenting discerning audiences into
valued communities and delivering targeted products and services — some that become revenue generators, others for loyalty and value-added purposes.

Download the report and compare your engagement plans with top news brands that are investing in:

Subscriber loyalty programmes.

Debate series.

Wine club.

Practice tests.

Food club.

Football community.

Educational programmes.

Family media guides.

Conferences and events.

Sports bar.

News café.

Travel club/cruise.

Speaker series.

The 23 news companies from 11 countries featured in the report include Aftenposten, Aftonbladet, The Australian, Belfast Telegraph, Calgary Herald, Chicago Tribune,
Dagens Nyheter, Daily Mirror, Daily Telegraph, Dainik Jagran, Deseret Media Companies, Financial Times, The Globe and Mail, O Globo, Hamburger Abendblatt, Hindustan
Times, The New Paper, The New York Times, The Washington Post, The Times of India, Wegener, The West Australia, and Winnipeg Free Press.

“As the economics of news publishing changes, media companies are increasingly looking to these non-traditional initiatives to attract eyeballs, the passion of audiences,
and consumer revenue,” said Earl J. Wilkinson, executive director and CEO of INMA. “This report brings the cutting-edge of these initiatives into one location for learning
and benchmarking.”