Whatever your fishing tactics are, your bait is the key element to a successful campaign. Frabill is the leader in live bait management systems and features a complete line of insulated buckets, containers and aerators to keep your bait healthy and accessible. For fishing with spinners, jigs and other lures, Frabill offers an expanded line of soft-sided tackle bags so you can be prepared for every appetite.Learn More

"It's like holding the future in my hands. I thought Frabill put itself clearly out in front of the pack with the original Straight Line reel. Now, we've entered hyperspace at lightspeed. The 371 is so advanced, so fish-able, so ahead of its time..." - Brian "Bro" Brosdahl

Frabill's Straight Line 371 Bro Series Combos are technique and species-specific. Each model features an aluminum reel seat to securely fasten the Straight Line 371 composite reel to the rod. Line flows straight from the balanced spool through aluminum oxide guides, eliminating line-twist and unnatural lure spins. An amazing 3.7:1 ratio retrieves line at a rate never seen before in a fly fishing-styled ice reel.

"It's like holding the future in my hands. I thought Frabill put itself clearly out in front of the pack with the original Straight Line reel. Now, we've entered hyperspace at lightspeed. The 371 is so advanced, so fish-able, so ahead of its time..." - Brian "Bro" Brosdahl

Frabill's Straight Line 371 Bro Series Combos are technique and species-specific. Each model features an aluminum reel seat to securely fasten the Straight Line 371 composite reel to the rod. Line flows straight from the balanced spool through aluminum oxide guides, eliminating line-twist and unnatural lure spins. An amazing 3.7:1 ratio retrieves line at a rate never seen before in a fly fishing-styled ice reel.

"It's like holding the future in my hands. I thought Frabill put itself clearly out in front of the pack with the original Straight Line reel. Now, we've entered hyperspace at lightspeed. The 371 is so advanced, so fish-able, so ahead of its time..." - Brian "Bro" Brosdahl

Frabill's Straight Line 371 Bro Series Combos are technique and species-specific. Each model features an aluminum reel seat to securely fasten the Straight Line 371 composite reel to the rod. Line flows straight from the balanced spool through aluminum oxide guides, eliminating line-twist and unnatural lure spins. An amazing 3.7:1 ratio retrieves line at a rate never seen before in a fly fishing-styled ice reel.

"It's like holding the future in my hands. I thought Frabill put itself clearly out in front of the pack with the original Straight Line reel. Now, we've entered hyperspace at lightspeed. The 371 is so advanced, so fish-able, so ahead of its time..." - Brian "Bro" Brosdahl

Frabill's Straight Line 371 Bro Series Combos are technique and species-specific. Each model features an aluminum reel seat to securely fasten the Straight Line 371 composite reel to the rod. Line flows straight from the balanced spool through aluminum oxide guides, eliminating line-twist and unnatural lure spins. An amazing 3.7:1 ratio retrieves line at a rate never seen before in a fly fishing-styled ice reel.

Choose your weapon. Frabill has developed rod and reel combinations for every angler with a touch, feel and action suitable for all types of hard water fishing. A full-line of graphite and composite rods paired with straight line and spinning reels match up with every angler style. So whether you're going for large or small species, deep of shallow water, dead sticking or finesse jigging, you'll find one killer combination.Learn More

"It's like holding the future in my hands. I thought Frabill put itself clearly out in front of the pack with the original Straight Line reel. Now, we've entered hyperspace at lightspeed. The 371 is so advanced, so fish-able, so ahead of its time..." - Brian "Bro" Brosdahl

Frabill's Straight Line 371 Bro Series Combos are technique and species-specific. Each model features an aluminum reel seat to securely fasten the Straight Line 371 composite reel to the rod. Line flows straight from the balanced spool through aluminum oxide guides, eliminating line-twist and unnatural lure spins. An amazing 3.7:1 ratio retrieves line at a rate never seen before in a fly fishing-styled ice reel.