The smartphone has a 13 megapixels rear camera and a 2 MP front camera with both supporting HD video recording and has a 3050mAh lithium-ion battery.

Increasingly, many handset makers like Motorola and Alcatel are partnering with e-commerce firms to launch their devices exclusively.

While Motorola has launched its Moto G, Moto X and Moto E with Flipkart, Celkon had launched its Android Kitkat-powered Campus A35K exclusively with Snapdeal.

Founded in 2010 by serial entrepreneur Lei Jun, the Beijing-headquartered firm has become one of China's biggest electronics companies that designs, develops and sells smartphones, mobile apps and other such consumer items.

According to the company's website, it has already sold over 17 million handsets in China. Its portfolio includes devices like Mi 3, Redmi (Singapore dollar 169), Mi Wi-Fi and Mi Box, among others. It launched its products in Singapore in February this year.

Other Chinese firms selling its handsets in India include Huawei, ZTE, Lenovo, Gionee and Oppo, the latest entrant.

Indian smartphone market is witnessing strong competition between local and international players, all vying to grab a share of the multi-billion dollar market.

According to IDC, smartphone sales in India grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.