Twitter and the NFL are teaming up on hashtag-triggered emojis

The National Football League season kicks off tonight, when the Kansas City Chiefs visit the Super Bowl champion New England Patriots, and Twitter detailed how it diversified its playbook for the upcoming season.

The social network’s livestreaming application, Periscope, is in on the play, as well; popular hashtags in comments during livestreams will trigger NFL-themed custom hearts, which will float to the top of the stream alongside Periscope’s traditional hearts.

The NFL-themed hearts are activated when users tap the screen to like Periscope livestreams from the league’s teams.

And as previously announced, NFL Media will livestream 30-minute show #NFLBlitz exclusively on Twitter.

#NFLBlitz will air Monday through Thursday at 7 p.m. ET during the season, hosted by Marc Istook and Erin Coscarelli and featuring breaking news, game highlights, key storylines, fantasy projections, team power rankings and pregame updates, all while incorporating content from Twitter such as social metrics, buzz and fan reaction and opinion.