WhatsNew:

PATRIOT® SERIES SPRAYERSMAKE THE MOST OF EVERY PLANT’S POTENTIAL

You need a sprayer that’s ready when you are to take advantage of the perfect
agronomic window to get into the field. You want it to provide consistent,
accurate application across every piece of ground, and to work smoothly and
reliably all season, every season. That’s what today’s Patriot sprayers are
designed to do, in an application package that fits your operation perfectly.
That’s technology, engineering and expertise combined to keep plants healthy and
maximize yield potential.

CurrentNews:

WPS Farm Show is Being Held March 24 – 26, 2015 This Year We Are Selling TOYS & APPAREL! Sure to Be a Hit For All Ages! Come See us in Hanger D. Take Advantage of Our Show Special Spend $25 Receive a FREE Tote
& #1 Engine Oil T-shirt.

Donations:

Service Motor Company is proud to support local, community, and national organizations. We take time to review each and every request. To read more or fill out a Donation Request Form
click here

Company Biography

Service Motor Company History

·1916 - Antone Sommer began selling Case
tractors on his farm, west of Dale.

·1920 - Antone Sommer and Fred Kaufman bought
the Hirth Hotel and Tavern in downtown Dale. They converted it to office
space and attached garage. They hired two employees and named their
business: Service Motor Company.
They sold plows, tractors, silo fillers and threshing machines. They sold
Case, Maxwell and Mitchell automobiles. Plymour, Chevrolet, Hudson, and
Essex were added later.

·1930 - Ewalt bought his father's shares of the business. Antone remained as an
employee along with three other men.

·1941 - Service Motor Company built a new
building in downtown Dale. The old building was demolished (This building
still exists and presently houses Carew Golf Cars).

·1950 - Ewalt's
son Adrian Sommer becomes manager.

·1966 - Adrian Sommer purchased his father's shares in the business and became the president of
Service Motor Company.

·1970 - A building 60'
x 100' was built as setup area,
shop and storage.

·1974 - A new building with more than 16,000
square feet of shop, parts and office space was built. Service Motor Company
moved to its current location. The old store was remodeled to house a lawn
and garden store and self-service gas station.
Tom Sommer (Adrian's son) joins the sales staff as utility salesman.
The business kept growing and there are now 30 employees. 10 acres of land
east of Dale was purchased (Current location). A 60'
x 200' warehouse was built there.

1977 -
Jim Sommer (Adrian's
son) joins Service Motor Company. A new 100'
x 84' addition was built onto the
existing shop. It contains a new painting center, assembly area and garage
area. Service Motor Company expands by purchasing the Case Power & Equipment
store in Fond Du Lac. There are 10 employees.

·1979 - New buildings are built in Fond Du Lac on 10 acres
just west of the leased store. Service Motor Company-Fond Du Lac.

·1982 - Purchased land in New Franken and
built new buildings Store Manager: Clair Sommer (Ewalt's
son). Service Motor Company-New Franken.

·1985 - Case merges with IH.

·1986 - Jim Sommer becomes 4th generation
president of Service Motor Company. In April, a new 70' x 170' warehouse was built in Dale.

·1993 - An addition is built onto the Dale
parts department, which includes two sales offices.