Did you miss the SLA 2018 Conference Presentation “Choosing Your Partners Wisely: Strategic Choices for Embedded Librarians”? Our panel presentation featured panelists Nadine Anderson (Behavioral Sciences Librarian, University of Michigan-Dearborn), Barbara Kahn-Aitken (Senior Research Analyst, The Coca-Cola Company) and Joel Scheuher (Business Reference Librarian, University of Michigan Ross School of Business, and formerly of General Motors), as well as moderator David Shumaker (Clinical Associate Professor, Catholic University of America). They shared strategies on using political and marketing insights to figure out both where in the organization to concentrate your efforts and which people in your organization you should partner with, so that you can maximize your value and achieve long-lasting success.