Bentley Inspirator

A new luxury commissioning experience from Bentley, where your facial reactions shape and guide your way to a recommended Bentayga specification, inspired by you, available for iPhone and iPad.At our factory in Crewe, England, some of the world’s most inspired cars are created. From the vast selection of exterior paint colours, wheels, leather hides and wood veneer, billions of combinations are possible.

To help inspire you, the Bentley Inspirator application will launch a commissioning experience like no other, resulting in a tailored specification that is as individual as you.Using the latest in emotional recognition technology, watch as you are guided through an immersive film that is shaped, directed and inspired by your facial and emotional reactions. Based on your measures of engagement – captured by your device’s camera – your personal vision of extraordinary is defined and a bespoke Bentayga is recommended for you.You are shown why certain colours and materials were suggested for you, and how your interaction with the video content resulted in your recommended Bentayga specification.

This is then published within a special digital magazine stored within the app.In addition, explore the stunning features of Bentley’s first ever SUV within the film and image gallery, as well as learning more about the Bentley story that inspired Bentayga.