Hey, as of December 2018 we’ve helped close to 200 products rank in Amazon through our on-page optimisation, keyword research and Amazon SEO techniques. Through consulting, marketing, rankings and more we’ve helped our sellers make upwards of $50 million through Amazon’s platform. It’s something we love to do and working with good brands is awesome as well.

One question I get asked alot is why don’t we talk more about the personal FBA businesses we’re involved in and talk about individual strategies in regards to that. So, I wanted to start a case study that will last between 6-12 months depending on the speed of the results, this is going to be a quick introduction into what we’re looking to achieve within this time-frame.

Introduction & Goal

This case study is going to involve starting an Amazon FBA business. Moving through our entire product development, research, competition analysis and management & marketing campaigns from start to finish for every product already existing, improving PPC campaigns, on-page optimisation, images, copywriting, reviews and most importantly organic rankings. We’ll then slowly add new products each month until the business grows to a substantial amount.

The goal of the case study is to grow an FBA business to a valuation of $300k+ within 6-12 months and then potentially exit the business or goal to the next level of $100k/month.

Ultimately, being successful at sales comes down to understanding people.

Principles of psychology provide critical insights into this area. As a business, taking principles of psychology and applying them to marketing and sales can be highly advantageous in delivering results.

These principles provide insight into how people think, how they interpret information and why they make certain decisions.

How to Start an Amazon Business | How to Launch a Product on Amazon

Amazon has become more difficult in the past 2 years since first writing this guide (May 2016). Now, almost 2 and half years on, we’re re-building this guide to help new sellers.

We’ve see a massive increase in the amount of competition on Amazon but still no shortage of opportunities. But you still have to get the basics right, they are more important than ever.

A strong product, healthy profit margins, tax solved, inventory planning and most important a marketing strategy. We’ve helped hundreds of sellers with the last point, but the others are covered in this post. Let me know what you think or if you have any questions.

Introduction

87% of Amazon FBA start-ups FAIL in the first 2 years!

By reading this post, you can prevent yourself from just being another one of the 87%.

This post is pretty long and as a result we might have skipped over steps that beginners may not understand. The definitive goal of this post is to teach people how to build an amazon business. Consequently, we are building specific guides such as the Amazon PPC guide, how to add a product guide and many others. If you have any questions regarding the article, or the process itself, feel free to get in touch with us directly. If you think there is something we should add to the post, let us know as we would like to keep this updated regularly.

If this seems like a lot to track & manage, we have an affordable Amazon management solution. Get in touch if you’d like anymore information about these packages.

Reading the next article could improve your Amazon product’s sales by 300% and increase the overall conversions of the listing over 500%. Updated Oct 2018.

This is a pretty in-depth guide. So take some notes, run alongside with your product listing page open and make edits as you go along, or simply enjoy the ride. Let us get started. Oh and remember to share and let me know what you thought!

Like any kind of business, e-commerce businesses are most successful when they make informed, strategic decisions.

In order to make informed decisions, an e-commerce business needs to know how their store is performing, and what areas need to be improved. That’s where metrics and KPIs come in.

Tracking key metrics and KPIs is essential for any e-commerce store to identify strengths, weaknesses, and opportunities, in order to drive sales, revenue and to meet their business goals.

We’ve already written about the tools which can help you to build your e-commerce business on Amazon in our review of the 43 best Amazon FBA seller software tools on the market. In this post, we will dive deeper into e-commerce metrics and KPIs, and how you can measure, track and improve them, in order to increase sales and improve the ROI of your Amazon or e-commerce store.