Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Our Digital Marketing Blog

Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

Koozai Shortlisted for Three Awards at the UK Search Awards 2016

The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

A Mindset Shift: Thinking Beyond the Conversion #pubcon

Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.

31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.

The Ultimate Guide To Using SISTRIX For SEO Success

SISTRIX encompasses so many features that I could probably write about it from a range of different perspectives, but today I’ve looked at some of its key elements from an SEO standpoint. If you’re looking to compare your site’s visibility within the SERPs to that of your competitors’ sites while also monitoring keyword changes and finding potential backlinks, SISTRIX is definitely the tool for you.

40 Ways to Use URL Profiler

By far one of my most used tools, URL Profiler makes website analysis and data curation much easier. By allowing you to upload a list of URLs linking a number of website analysis accounts such as Copyscape and Majestic, it enables you to pull through vast amounts of data. After countless hours of using this tool and discovering ways of combining different functions to retrieve different data sets, I share with you 40 ways to use URL Profiler.

The Ultimate Guide to Using Ahrefs

Ahrefs started out back in 2011 as an SEO tool focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis and link prospecting. We have written this guide on how to use the tool to get the most out of it.

Virtual Insanity: How VR Is Taking Over The World

A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me.

Before you ask, no, I wasn’t high, and nor was I dreaming. Instead I was testing out the Oculus Rift headset at BrightonSEO, courtesy of a fantastic creative agency by the name of Exploring Senses. (more…)

Harry Gardiner

3rd Aug 2016 Content Marketing

How To Hijack Hashtags

Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand?(more…)

Ruth Walker @ruthawalker

24th May 2016 Content Marketing

31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.

A Mindset Shift: Thinking Beyond the Conversion #pubcon

Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.

Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.(more…)

Ben Norman @bennorman

8th Aug 2016 News

Dominating the Paid Media Universe #TheInbounder

Today I had the honour of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. (more…)

Samantha Noble @samjanenoble

20th May 2016 Paid Search

100 Google AdWords Scripts You Should Be Using

Google AdWords scripts provide a way of controlling your AdWords account using JavaScript code. Scripts can be used to automate tasks or interact with external data. The function is available to assist with running day to day activities in your account and enhance performance. Scripts can work particularly well for you if you have some knowledge of coding or if you manage large AdWords accounts.

Using Facebook Insights to Monitor Your Social Campaigns

Social media is a powerful tool, which all businesses should be using if they want to prosper in the digital age. However, it’s all very well using platforms like Facebook, but without tracking what works and what doesn’t, how can you be sure that you’re using social in the best way possible? As Facebook is the largest social platform in the world, we take a look at how the network’s Insights tool will help you to maximise this channel.

A Guide To Instagram Ads For Businesses

With Instagram recently announcing that they’ve reached a whopping 400 million users on their platform – bypassing Twitter’s 304 million monthly active users – I wanted to take a look at how you can benefit from some of the exciting new features of Instagram ads for businesses. Instagram revealed that from 30th September 2015, all businesses are able to create Instagram ads on a self-service basis (via Facebook Power Editor). They have also made the platform available to more than 30 new countries. Previously, Instagram ads were only available to big brands with big budgets; but us mere mortals have now been given the opportunity to experiment with this platform (wahoo)!

7 Signs You Should Invest More In Social Media

Social Media is the king of the Internet. It’s the genesis point of every viral video, meme, every fail and every win witnessed online. It’s where people go to vent frustration, share joy and brag. It’s a very human thing – even though the human element seems masked behind a digital wall.

It’s hard to believe that in the age of social, so many are lagging behind or not even trying. What are the tell-tale signs that you need to give your Social Media presence some more love?

Using YouTube Cards In Your Digital Marketing Campaigns

In March 2015, YouTube announced YouTube Cards, a flexible new way add interactivity to your videos. What’s more, they look great across all devices, particularly mobile. With more than half of YouTube views now from mobile devices, YouTube Cards make a lot of sense. Let’s take a closer look at how they can be used in your campaigns.

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