Create contests and forms with rich design and programming capabilities.

Measure how social media interactions affect purchase behavior.

Adobe Senior Vice President and General Manager of Digital Marketing Business Brad Rencher said:

The sheer scale of word-of-mouth that can be accomplished on social media can become a powerful boost or tragic descent for any company and is best managed if a company’s social marketers are in lock-step.

Adobe Social brings to social marketing the control and accountability expected across other digital channels. The ultimate aim is to help social media as a marketing channel mature and prove its worth alongside other digital marketing investments.