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Impact of Google Hummingbird on SEO

The largest algorithmic update in the last three years, Google Hummingbird has changed the way search results are displayed. This presentation tells you how the algorithm has affected SEO and what
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The largest algorithmic update in the last three years, Google Hummingbird has changed the way search results are displayed. This presentation tells you how the algorithm has affected SEO and what changes you should make in your strategy to rank higher.

Transcript

3.
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”

4.
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
To provide better and faster search results
that are human friendly.

5.
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
To provide better and faster search results
that are human friendly.
To improve mobile voice search results.

6.
So, are Penguin and Panda dead?
No, although Hummingbird is a new algorithm,
these updates still form a part of it.

7.
How does Hummingbird work?
Combining Google’s search capabilities with
the information provided by Knowledge
Graph, it gives background and supporting
information by looking at the query as a
whole, and not just individual keywords.
Thus, conversational queries have become
important in SEO.

8.
What are Conversational Queries?
To get information, people tend to use
conversational queries like
- How to reach Times Square?
- Where do you get the best Italian food in New
York?

9.
Thus, Google can no longer rely only
on keywords while displaying results.
It now takes into account the user’s
purpose or intent while displaying the
search results.

10.
If the user types in – How old is Harry
Styles?
Google displays information from the
Knowledge Graph, informative websites like
Wikipedia and biographies first in the search
results.