CHEVROLET REVEALS SEMA 2016 CAMARO RED LINE CONCEPT

DETROIT – Blending equal parts style and functionality, Chevrolet’s Red Line Series concept vehicles demonstrate the lifestyle and personalization possibilities of the brand’s latest vehicles – all with a street-smart aesthetic.

Chevrolet previewed the Red Line concepts today, including Trax, Malibu, Camaro, Colorado and Silverado 1500 models, ahead of their public debut at the SEMA Show, on November 3. The preview also included the sporty Spark RS concept.

“The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

All of the production and concept accessories were developed in Chevrolet’s design studio with the vehicles themselves. The production accessories will be available as the 2016 models arrive in dealer showrooms.

“Chevrolet Accessories bring value and the added security of knowing the parts are designed, engineered, tested and backed by the same team that developed the vehicles,” said Roger McCormack, director, Accessories & Performance Parts Marketing.

All of the Red Line Series concepts share Enhanced Silver Metallic exteriors, with a custom Charcoal roof panel and Satin Graphite and red accents. Additional vehicle highlights: