OOH Format:

Country:

Objective:

Target Group:

Strategy and Media Used:

Budweiser decided to elevate the greatest moment in hockey and make the game even better for fans with the “Red Light” physical game, synced hockey goal.

Results:

By 2016, Budweiser was #1 with 1.6 share points ahead of other brands. During the campaign they generated $10-plus million in sales from Red Light devices. The association of Budweiser with hockey increased from 37.1% in 2012 to 43.2$ by mid-2017