How to Use Content Marketing to Drive Success for Your Next Event

Why creating useful and relevant information engages attendees year-round and helps a target audience see a brand, corporate entity, or nonprofit as a credible resource on a topic.

Most organizations already have a supply of appropriate content, such as presentations and articles created by staff or information shared at past events. “I spoke at 100 events last year and probably 90 percent don’t even record the sessions, which blows my mind,” says Joe Pulizzi, Founder of Content Marketing Institute. “They have all kinds of content they can re-imagine and re-purpose, and they’re not doing it.”

“My organization is looking to expand our digital and hybrid event offerings. We have 5 in-person events each year ranging in in-person attendance from 500 – 15,000 so we’re looking at how we can leverage the digital space to enhance our offerings. Additionally, we partner with Digitell to offer 1 – 2 exclusively virtual events each year. I’ve got one under my belt and LOVED it!”

Just wanted to send a note of appreciation for Digitell’s support before and during our conference last week. As far as I could tell, everything was flawless. Really great to work with you guys and be able to trust that you have everything covered and have back-up plans if things go awry.

Mark NillesDirector, Learning and Impact, InsideNGO

The most important piece of a successful convention live stream is to work with a production company committed to flawless execution both on the technical side and in achieving your organizational goals. You can’t beat the technical experience of Digitell, Inc, and they are an amazing group of people. Their enthusiasm and professionalism is unbeatable.

Eliz GreeneVirtual Emcee

Session rebroadcasts have been a successful tool for extending the value of our recorded content and engaging an international audience.

Eileen M. KileyDirector of Communications, Materials Research Society

Your onsite team is awesome! Very helpful and cooperative. Thanks so much! We made the right decision when we picked Digitell!

Digitell was formed in 1985 as a conference recording company. Sessions were recorded and delivered on cassette tapes. Over the last 30 years, Digitell has evolved with the changes in technology and... [Read More...]