Inaugural Salem Unique Street & Car Culture Show

Salem Roadster Show Owners/Promoters Bob Symons and Greg Roach were looking for a way to reach out to other segments of the car culture, and what it would take to bring them to an indoor car show. Something that would attract segments of the hobby that build and love their modern muscle cars, tuners, mini and full size trucks, racers, rat rods, and anything else that motor heads were passionate about.

So they reached out to Lonnie Thompson from Carolina Kustoms, and David Jothen, Owner/Publisher of PDXCarCulture.Com and PRS Hall of Famer. Lonnie who along with the Carolina Kustoms team has become nationally known for their truck builds, including the amazing 2018 SEMA Best Truck Winning 40 Ford pickup known as 40 Shades, brings a unique prospective to the hobby and show, that is far more in touch with the younger crowd than most. The first people Lonnie reached out to were the folks from Stereo King, who along with Carolina Kustoms will be the presenting Sponsors of the inaugural Salem Unique Street & Car Culture Show. David immediately began the marketing campaign and reached out to a variety of car groups both formal and informal. Throwing out the challenge for them to select the “Best of the Best” of what they bring to the hobby. “It can be a street car, but it has to be something worth paying money to see. Not just something with a wheel swap and a model of the car on the air cleaner”, Jothen shared. So far the response has been amazing, with even some of the old hot rodders inquiring about participating with some unique builds that they have, or are working on.

The goal behind the show is to reach some folks who may not normally come to an indoor car show. There is a pretty solid group that attend each show annually, but how do you reach those who either are on the fence, or don’t bother, because they aren’t interested in the type of cars that are normally shown? You do that by giving them what they want to see, cars that they can relate too. Cars that are modified versions of what they are currently driving, or would like to. So what you will see at this show is some really cool street modified versions of modern muscle cars like Camaro’s, Mustang’s, and Mopars. You will see what the younger crowd is doing with some amazing import cars, referred to as Tuners. The modifications and horsepower that they are putting on the street is mind blowing, along with use of LED lighting and audio. You will see a variety of trucks like you’ve never seen before. From slammed minis and full size trucks, to one’s that you could almost walk under. And don’t forget the Rat Rod’s and traditional hot rods.

Somebody else’s rust, matte finish and spare parts, made into someone else’s imaginative build. And anything else that’s a part of this great hobby called cars that we all love.

Like the Salem Roadster Show, this will be a non-judged event, but the participants will have the option to choose between a button up work shirt, or jacket with the Unique Street & Car Culture Show logo on the back.

This show will offer something for everyone, and hopefully will become a can’t miss show like its partner the Salem Roadster Show. For more information, you can email HYPERLINK
“mailto:info@carolinakustoms.com” info@carolinakustoms.com or pdxcarculture@gmail.com.