Online Public Relations Thoughts

Daily entries on Public Relations and communications ideas and trends

Tuesday, March 16, 2010

Killing Its Reputation

Mexico used to be a place people wanted to visit. Not anymore. Not with flagrant murders of consulates and others. Now there are cities through which one dare not pass and sections of the country that are risky to traverse. Mexico realizes its reputation has been deeply wounded, but it hasn't been able to stop the drug lords and murders. It will take years to clean out the bandits and in that time, both citizenry and outsiders will suffer. One wonders how it got this far and the answer appears to be corruption that allow the gangs to embed themselves in the first place. It is reminiscent of the gangs of the 1920s and 1930s in the US that controlled cities and booze distribution during Prohibition. It took a somewhat ruthless FBI to stop them. In Mexico, it is taking the army to make progress, but there is a long way to go. What will it take to get the country's good reputation back?