To help them,
she launched Brayola, a
shopping discovery platform that recommends new bras to women
based on their current favorite brands and sizes.

Like many
shopping platforms, Brayola is an image-heavy site. It just
launched a new, controversial feature called Fit or Not, which is
essentially "Hot or Not" for women's chests.

Fit or Not
encourages women to strip down to their favorite undergarment,
snap a photo of themselves, and upload it. The world can then
judge if the the bra looks good or doesn't with a single click.
After, a new pair of breasts ushers onto the screen.

Yes, you read
all of that right.

A woman
launched a feature that lets people stare at women's chests and
rate them in rapid succession.