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The skull logo and super skinny fit of Cheap Monday jeans have become so iconic, it’s difficult to believe that the brand has only been operating since 2004. The Swedish label was born when Örjan Andersson and Adam Friberg opened a small second hand shop in Stockholm with two of their close friends. The boutique later blossomed into a clothing line with their classic “Tight” fit being the first pair of Cheap Monday jeans ever created. The unisex denim may be Cheap Monday’s bread and butter, but they’ve also been killing it with casual clothing as well as fashion-forward accessories, shoes and lingerie.