Defining the problem
The case points out the main issue that George Lassiter is confronted with and this is whether he should place an order for 5000, 7500 or 10000 T-shirts for the upcoming events

Objectives
The main objective of the case is to find out the possible financial outcome if he places order for 5000, 7500 or 10,000 T-shirts George also has to take into consideration the amount that he will pay to find out the number of people who will attend the concert. Looking at the three different scenarios George should place an order of 10,000 T-shirts because that will yield maximum profit Order size Expected Profit 5000 $ 20314 7500 $25238 10000 $ 26553

?The SWOT Analysis can also be used to evaluate the case.

Strengths
Demonstrates a high level of incoming cash flows
Establishes clientele of vendors
Effectively utilizes research and development

Weaknesses
Unbalanced ratio of customer to sales
Lack of endorsement from event sponsors
Limited access to products by customer base
Opportunities
Expand its product line to other events
Establish stronger customer relationship with vendors and clientele Establish a supply chain endorsed by event sponsor

Threats
Establish a supply chain endorsed by event sponsor
Endorsed competition by event sponsors
Endorsed competition by event sponsors
Looking at the case and the various alternatives that George has to choose from it will be in the interest of the company to place order for 10,000 t shirts because that will generate more profit even though he can’t predict the number of people who will show up at the concert