Clear social-media policies protect franchised brands

Social media continues to excite, empower and terrify those in the restaurant industry — all at the same time. The reality is that restaurants no longer have the option to sit on the sidelines. Social media has forever changed the way restaurant guests find and share information, and savvy brands are developing strategies to embrace it.
Companies that are new to social media often prefer to take a more centralized approach to programs initially — planning and executing at the ...

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