Wednesday, February 25, 2009

Even though MWC 2009 has closed its doors for this year’s event we are happy to share some of the amazing traction TAT has experienced post-MWC. Several of the leading mobile industry media and blogs are reporting on the demos TAT showed off.

Pocketnow.com on the Foldout physics UI demoWow, this is a very interesting interface that comes from TAT. Though it may not lead to the highest level of productivity, it sure is visually stunning, and even quite intuitive.Full report >>

Gizmodo on the 3D eyetracking UI conceptThe Astonishing Tribe has posted another eye-candy cellphone UI demo for the world to ogle at. Unlike their last endeavor, though, this one might have a future on our phones. At least, I hope so.Full report >>

Pocket picks on the Foldout physics UI demoYes, everyone always asks everyone else what the best thing they saw at whichever show they have been to was, so in order to let everyone know - the best thing I saw at Mobile World Congress 09 was The Astonishing Tribe’s LittleBigPlanet-inspired 3D user interface demo.Full report >>

Engadget on the 3D eyetracking UI conceptEver notice the word "Malmo" emblazoned across the face of Android's analog clock widget? That's a subtle nod to the city where the Swedish design team called TAT (The Astonishing Tribe) is headquartered. So when TAT releases a new "3Deyetracking UI" concept that lets you see behind on-screen objects, well, you can bet that the entire cellphone industry is paying attention.Full report >>

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What's on this blog?

Here you will find videos about interaction design that inspire us, and make us go aah. Occasionally we will post our own ideas and inventions here too, if we think they are good enough. The purpose of the blog is to teach ourselves and others, in the hope that all this inspiration will lead to astonishing phones.

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About TAT

TAT – The Astonishing Tribe AB has added the WOW-effect to mobile user interfaces for more than 450 million devices worldwide. Our products, TAT Cascades and TAT Motion Lab, built on the renowned TAT Kastor platform, has transformed the way UI design and graphics can be implemented on a wide range of mobile devices.

TAT products are recognized for their time-to-market savings, resource efficiency and platform independence, giving users a more dynamic, faster and richer multimedia experience, in a truly astonishing way.

TAT is headquartered in Malmoe, Sweden, and with local presence in Korea, Taiwan, USA, and Japan.