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However, Spanish winemakers Gik are set to try their luck in the United States.

Gik created the unusual drink, which looks more like drain cleaner than an alcoholic beverage, to challenge traditions.

While the wine world has yet to recognise blue as the fourth colour of wine, it has managed to catch consumers’ eyes.

Other wine alternatives that flounder wine traditions

Blue wine is undoubtedly one of the weirder wine alternatives.

However, Gik isn’t the first company to have attempted to shake up the wine industry. Here are three other wine alternatives:

Coloured wine

Aside from Gik blue wine, there are now a number of other winemakers attempting to capture the colour-hungry wine market.

While the focus is still on blue wine, PasionBlue Chardonnay has gone a step further, creating a bright green Verdejo that will leave you questioning whether what you’re putting into your body is safe.

Wine ice cream

There’s nothing more inconvenient than having to put your glass down to tuck in to your ice cream. Luckily, that nuisance is no more – but only if you live in New York.

Ice cream shop Mercer’s Diary, which has been running in the United States for 60 years, has developed a range of wine ice creams.