Should Top Managers be Strategists?Stefka Nenkova, Student (University), Netherlands, Premium Member
The involvement of top managers in the strategic planning process is often too limited taking into account the increasing complexity of their multiple tasks and their limited time (Hunsicker, J.Q., 1980). According to Hunsicker (1980), that involvement is traditionally focused on the final stage of the process comprising review and approval of proposals. Such contribution in his view is not enough. Therefore, he suggests a reassessment of top managerís role in the strategic planning process that should lead to:

A SHIFT IN THE TIMING OF TOP MANAGEMENT'S MOST IMPORTANT INPUTS FROM THE LATER TO THE EARLIER STAGES OF THE PLANNING PROCESS: one of the problems with involvemen...

Should Top Managers Be Strategists?
Ronnie, Business Consultant, South Africa, MemberWith a 1980 reference this question is no longer relevant for the complex business ecosystems of today and the 4th industrial revolution. Indeed the e... 29-1-2019