What’s left of the “COOL” on Facebook???

What’s left of the “cool” on Facebook??? In a previous life, I sat through meeting after meeting where we talked about DISRUPTION and MARKET SATURATION. We dreamed of getting “people under our umbrella” so that we could saturate their Inbox with disrupting offers and information! We dreamed of changing the world! These meetings, while tumultuous on occasion, did lead me to really take Facebook seriously. Facebook was seen as a platform from which we could share our offerings and expertise with the world. Our goal was to get “Likes” to our professional page and our postings. We paid to BOOST posts and we thought we were succeeding when a post performed well. Does this translate to $$$???

At the end of the day, guys like me are just holding onto the dream that they can make a living doing what they love. We are not asking to get rich… We know what we love to do and we want to keep doing it… Does Facebook really help achieve that goal?

It is safe to say that ye olde Facebook has not turned into a financial rainmaker for me. That said, I no longer expect, or even try to sell things on Facebook. It didn’t work and it really isn’t even the place in my opinion. All of those folks still trying to figure out how to MONETIZE it are simply shouting into the wind.

THE MINUTE I STOPPED TRYING TO FIGURE FACEBOOK OUT AND JUST ENJOYED IT FOR WHAT IT WAS, I STARTED TO REALLY UNDERSTAND ITS POWER.

Facebook is a connection platform. Just use it for that! We get to connect with like-minded folks, old friends, new friends, business associates and even those we admire and/or just dream of being friends with in real life.

The “cool” on Facebook is whatever you think the “cool” is! Just like Curly’s “one thing” speech in City Slickers, there is a “one thing” speech somewhere in any Facebook discussion. For me, the “one thing” is being able to connect with guys who shaped (and continue to shape) my own personal world. Because of Facebook, I have been able to connect with and have discussions with Charles Lippincott, the original marketing director of the Star Wars Corporation. This is the guy who cut the deal with Kenner Toys and Stan Lee at Marvel . He was part of a very small team that truly laid the foundation for the Star Wars marketing empire that we know today. Through Facebook, I have been able to hook-up with James Kahn, a talented musician who happens to have written the novelizations of Return of the Jedi, Indiana Jones and the Temple of Doom and THE GOONIES among many others. I sent him a FRIEND request and he accepted! Sounds lame to some I suppose, BUT I DON’T GIVE A DAMN.

THIS SORT OF CONNECTION HAS BECOME THE COOLEST WAY TO GET A “HIGH ON LIFE” BUZZ AND I OWE IT ALL TO FACEBOOK. AND, I DIDN’T HAVE TO PAY FOR THAT BUZZZZZZ…. ZERO DOLLARS. NOTHING.

Thanks to Charlie Lippincott, James Kahn, Tim Lapetino (author of The Art of Atari), Robert Hicks (author of The Orphan Mother) and Alan Dean Foster (legendary author/real life most interesting man in the world). You are the “one thing”… You are the “cool” in Facebook!