5 Things You Should Do Every Day to Promote Your Music

Musicians everywhere work hard to find an audience, but not all musicians work smart. To effectively promote your music, you need to separate yourself from what everyone else is doing and try new things every day. Even if you fail to execute new strategies properly the first time, you’ll learn from experience, and can properly apply them in the future.

Promoting your music is hard work, and while it takes time away from recording and songwriting, it is an important part of having a career in music. Many musicians upload their music online and expect to just be found, but this is an unrealistic expectation. Successful musicians are the ones who put the work in to get their music in front of the right audience through effective use of different music marketing strategies.

Assuming you have an album recorded and are selling your music online, here are some things you can do every day to improve your music promotion efforts.

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1. Send your music to a radio station

An effective radio promotion campaign can help any musician gain a densely populated fan base. When your fans are within a dense geographical area, it makes touring more profitable and can make booking new gigs much easier, since you’ll have local awareness.

When sending your music to radio stations, it’s important that you send finished recordings (not demos) to the program directors. After sending, you want to follow up with a phone call to solicit feedback. If the program director likes what you’ve sent, it’s time to ask them to add your music to the playlist. If not, ask when you can follow up with them, and follow up on time.

2. Reach out to a blogger

For a new artist, getting your music reviewed online is a great way to gain a loyal following. Reaching out to music bloggers who are passionate about your niche and have a strong following is a great way to tap into the ears of passionate music fans.

When reaching out to bloggers about getting your music reviewed, make sure you have a high-quality album or EP out – it’s unlikely they’ll want to review singles. Emails you send to bloggers should be short, make proper use of white space, and be direct.

After you email bloggers, don’t forget to follow-up a few days later. You can automate follow-up emails with apps like Rebump.

3. Post to social media

Social media is great for musicians, but too many use it as a promotional platform. Instead, your social media accounts should be used to engage your existing audience so that they share your content and your following grows organically.

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When posting on social media, be sure to follow the social media rule of thirds. One-third of your posts should be promotional, one-third should provide value to your followers, and one-third should be personal interactions. Keep this in mind when you attempt to promote your music on Twitter and Facebook.

4. Learn something new

Whether it’s learning a new musical instrument or reading blogs about promoting your music, it’s important to keep your mind fresh with new ideas. Subscribe to blog newsletters, search for music promotion tips and ideas on Google, or ask someone for advice every day.

When attempting to learn something new, remember to actually apply what you’re learning. Early application of newfound knowledge results in early failures and struggles that accelerate the learning process.

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5. Spend $5 on advertising

While paid advertising can be expensive, it can be effective when used properly. Unfortunately, creating an advertising campaign that’s working effectively can take time and upfront investment, but by spending $5 a day through online advertising, you’re getting started on the learning process that can lead to effective paid promotional efforts when you release your next album.

10 Simple Morning Exercises That Will Make You Feel Great All Day

There are lots of studies that show if you do some exercise in the morning, you will be in a better mood all day long. You will have more energy and you will certainly be a better colleague, friend or partner.

One psychologist at Duke University has researched the effects of exercise on depressed patients and he has come to the conclusion that exercise has a definite role in treating this condition and has an important role in preventing people from relapsing.[1] According to the New York Times, scientists have now established that exercise also boosts your brain power.[2]

In addition, there are studies from the Appalachian State University which show that blood pressure can be reduced by doing regular morning exercise.[3]

Here are 10 simple morning exercises that will help you feel great the whole day long. You can include some of them in your morning exercise routine or do them all at home without having to enrol in a gym. Consult your doctor before starting any form of exercise routine if you are new to this.

1. Cat Camel Stretch

Stretching exercises are useful for muscle toning and also preventing arthritis. They can either be dynamic or static.

Dynamic ones such as the cat camel stretch, are particularly useful for doing other exercises in the morning. They are also beneficial at other times of the day, especially after long periods of sedentary work. This one is great for spinal flexibility and is a good warm up exercise.

Kneel down on all fours. Start by rounding your back just like a camel so that your head will try to meet your pelvis. This is the camel position. Then lower and lift your head so that your lower back is arched. This is the cat position. Do these movements slowly and smoothly. About 4 or 5 times.

Here’s a video to guide you through:

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2. Go for a Walk or a Run

This is better done outside so that you can connect with nature but running inside on a treadmill is almost as good. You can time yourself and increase length and time according to your fitness program.

Always have new goals to reach. Start with brisk walking and work up to running. At my age, I am still walking!

The health benefits are considerable. You can build stronger bones and you can help to maintain your weight.

3. Jumping Jacks

Michelle Obama is a great fan of this exercise and has become “Jumper in Chief.”[4] They are great for cardiovascular health and also for toning muscles especially the calves and the deltoids.

Stand with feet together. Jump while spreading your arms and legs. Return to first position and keep going! You can start with doing these for 1 minute and then gradually build up to the number you are comfortable with. Here’s how:

4. Abductor Side Lifts

Watch the video below to see how to do this exercise. These muscles are important because you use them everyday to run, get into the car or onto and off a bicycle. They are very important also for your core stability and prevent the pelvis from tilting.[5]

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Do about 10 to 15 raises for each side like this:

5. Balancing Table Pose

This is a classic yoga pose. It benefits the spine, balance, memory and concentration.

Start with the table pose (hands and knees). Breathe in before starting each movement. As you exhale, raise your left leg parallel to the floor as you raise the right arm, also parallel to the floor. Breathe in as you lower arm and leg. Repeat for the other side. 10 repetitions on each side is a good starting point.

Stand with your feet a bit further out from your hips. Arms are out in front of you. Then lower yourself as if you wanted to sit down until you reach a 90 degree angle. You can go down further if you want to. Then return to the starting position. Repeat 15 times for 2 sets for beginners.

The benefits are that these exercises help with knee stability and can benefit the leg muscles such as quadriceps, hamstrings and calves.[6]

7. Push Ups

You start lying down (face down) but with your body held up at arm’s length. Your hands should be in line with your shoulders. Breathe in as you lower your body. That is fairly easy. Now, as you exhale, you have to get back up to the starting position.

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An easier version to start with is to bend your legs at the knees so you do not have to lift your whole body.

Beginners may take up to a month to be able to do 100 push ups so you will have to start with a very small number and gradually increase it.

This exercise is great for strengthening the chest, shoulders and the triceps. It is a great strengthening exercise for many muscle groups. In fact, most muscles from the toes to the shoulders are being used.

8. Bicycle Crunches

There are numerous crunch exercises targeting the abs. The bicycle crunch is a variation where you work more muscle groups. Aim for 15 to 20 reps to start off with.

Watch the video to see how this is done correctly:

9. Lunges

Stand with feet shoulder width apart. Place your hand on your hips. Take one giant step forward with the right leg. Make sure the knee does not go too far forward, that is, past your toes. The left knee will go down to almost floor level. Alternate the legs as you go on.

Try to do a set of between 8 and 12 reps for each leg. It is important to allow for a day of rest, so this exercise should be done on alternate days, especially if you are using weights.

This exercise is great for strengthening and toning the quadriceps, glutes and hamstrings.

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10. Bicep Curls

You can do this sitting down so if you spend a lot of time on the phone, this is a great exercise to do.

Choose suitable dumbbells or another household object that you can easily hold. Sit down with the dumbbell in your hand. You need to sit forward a bit so that your triceps can lean on your thigh to give you support.

Then bring the weighted arm up to shoulder length and then down again. Exhale as you lift the weight and inhale as you lower it.

Here’re some important notes before you start doing this exercise:

Try to do one or two sets of about ten repetitions for each arm and then switch arms.

These exercises are really useful for toning the arm muscles.[7]In addition, they can strengthen and tone the brachioradialis muscle located in the forearm. These are the muscles we use to pick up things when we flex the arm at the elbow so we use these muscles countless times a day.

You may have to build in a rest day for the heavier exercises, numbers 6–10. On the rest days, you can do gentler stretching exercises and also some walking or running.

Morning exercise is not only a great mood booster, but will help you keep your weight down and also sleep better![8] Start including one or some of these exercises in your morning routine!