Enquiries skyrocketed thanks to an effective Google AdWords campaign

The Solution

The first step to helping Mindful Homes was to learn exactly what type of customers that they were after and what those customers are looking for in a boutique builder.

A new Google AdWords account was setup for Mindful Homes to target these customers both in relevant ad copy along with a tight acccount structure that eliminated any Search Terms that was too vague or irrelevant.

A long remarketing cycle was also introduced to keep Mindful Homes top of mind during the long-drawn out decision making process that customers looking to build a new home go through.

The Results

After a slow first couple of months, enquiries exploded and continued to grow month-on-month.

Quality of enquiries immediately improved from window-shoppers to ready to build customers.

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.