Apple are Kings of Tech Because They Get Culture

Techi: Given that today’s announcement of iPhone 4 contained almost nothing surprising, you’d think everything that needed to be said has already been uttered. You’d be wrong.

In fact, the most important part of Jobs’ keynote today was not the the arrival of a phone we all knew was coming. No, it was a slide near the end that Apple have shown before that stated that Apple exists at the intersection of technology and ‘the liberal arts’.