PURPOSE

We use cookies and other technologies to ensure that any person who uses our website gets the best possible experience. In this notice we have provided detailed information about how and when we use cookies.

APPLICABILITY

This notice applies to all individuals visiting our website and to all the information that is collected through cookies.

WHAT IS A COOKIE

Cookies are alphanumeric files containing small amounts of information, which are placed on to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. It allows us to recognize that your device and store some information about your preferences or past actions. Cookies can make your next visit easier and the site more useful to you. Without them, using the web can be a cumbersome experience. Loss of the information stored in a preference cookie may make the website experience less functional but should not prevent it from working. Cookies cannot access any other information on your computer.

TYPES OF COOKIES USED – Majorly we use two types of cookies:

Persistent/Permanent cookies – Persistent cookies helps us recognise you as an existing user, so it’s easier for you to return to our website without signing in again. After signing in, the persistent cookies stay on your browser and will be read when you return on to our sites. These remain on your computer/device for a pre-defined period of time.

Session cookies – Session cookies only last for as long as the session exists (they get erased when the user closes the browser).

As for the domain to which it belongs, there are either:

First-party cookies – which are set by the web server of the visited page and share the same domain.

Third-party cookies – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

Cookie

Name

Purpose

Universal Analytics (Google)

_ga

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

USE OF COOKIES

We use personal information captured through cookies to make your interaction with us faster and more secure. They may be used for the following purposes:

Preferences – Cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. Remembering your preferences enables us to personalise and display advertisements and other contents for you.

Security/Optimization – Cookies allow us to maintain security by authenticating users, preventing fraudulent use of login credentials and protect user data from unauthorized parties. We may use certain type of cookies allow us to block many types of attacks, such as attempts to steal content from the forms present on our website.

Processing – Cookies enable the website to work efficiently. Basis such cookies, we are able to deliver services that a website visitor expects, like navigating around web pages or accessing secure areas of the website.

Advertising – We use cookies to make advertising more engaging to our users. Some common applications of cookies are made to select advertising based on what’s relevant to you, to improve reporting on campaign performance and to avoid showing ads you would have already seen. Cookies capture information about how you interact with our website, which includes the pages that you visit most.

Communication – We may use information collected via cookies to communicate with you, for sending newsletters, seeking your opinion and feedback and providing you services and promotional materials.

Analytics and Research – We may use cookies to better understand how people use our products/services so that we can improve them.

DISABLING COOKIES

If you do not want to receive cookies, most browsers allow you to control cookies through their setting preferences. For instructions on changing your browser settings, select browser:

ANALYTICS TOOLS – We use various analytics tools and third-party technologies including Google Analytics to collect and analyze cookies. We have contractual relationship with these third-party analytics companies, who collect this information may combine this information with other information that they already have independently collected from other websites. Many of these companies collect and use information under their own privacy policies. You may opt-out of the Google Analytics by visiting the LINK.

YOUR PRIVACY RIGHTS AND WHO TO CONTACT – We will respect your legal rights in relation to your data. For details of the rights available to you, refer our website privacy notice. In case you have any questions, comments or concerns about this notice or wish to exercise any of the above-mentioned rights, you can contact privacyofficer@persistent.com

CHANGES TO THE NOTICE – We reserve the right to update or change this notice at any time, and we will provide you with the updated Notice when we make any substantial updates at the earliest either through email or by providing a prominent notice of change on the website. You should check the Notice periodically. Your continued use of the website after we post any modifications to the Notice on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Notice.