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Peter Jackson's two film adaptation of The Hobbit will be shot in 3D using RED DIGITAL CINEMA'S soon to be released EPIC Digital Cameras.

The successor to RED's industry changing RED ONE, the EPIC has 5K resolution, can shoot up to 120 frames per second and has a new HDRx™ mode for the highest dynamic range of any digital cinema camera ever made. Taking everything they had learned from building their first camera, RED designed the EPIC from scratch and have produced a smaller, lighter camera that is an order of magnitude more powerful.

The Hobbit will be amongst the first productions in the world to use the EPIC and at least thirty cameras will be required by the 3-D production. The EPIC'S small size and relatively low weight, makes it perfect for 3-D - where two cameras have to be mounted on each 3D rig.

Jackson has a long history with RED, dating back to when he directed the short film 'Crossing the Line' as a very early test of prototype RED ONE cameras. "I have always liked the look of Red footage." he says, "I'm not a scientist or mathematician, but the image Red produces has a much more filmic feel than most of the other digital formats. I find the picture quality appealing and attractive, and with the Epic, Jim and his team have gone even further. It is a fantastic tool, the Epic not only has cutting edge technology, incredible resolution and visual quality, but it is also a very practical tool for film makers. Many competing digital systems require the cameras to be tethered to large cumbersome VTR machines. The Epic gives us back the ability to be totally cable free, even when working in stereo."

Jim Jannard the owner and founder of RED flew to New Zealand earlier this year with members of his team so that Jackson could test the EPIC and assess its suitability. "Everybody at RED is incredibly proud that Peter has chosen the Epic" says Jannard, "The Hobbit is a major production, and could have chosen any camera system that they wanted. The fact that they went with us is extremely gratifying."

The Hobbit will start shooting in New Zealand early next year.

Jim

Last edited by Jannard; 11-28-2010 at 01:39 PM.

"The camera is arguably one of the most important of all inventions… it is the single tool that has the ability to stop time, record history, generate art, tell stories, and communicate messages that transcend language like nothing else ever conceived."

"Everything in life changes... including our camera specs and delivery dates..."

Jim and the entire Red Team! Keep up the good work! There are some people that think that what you’re doing is Extremely Important. It’s all about the future of Cinema! The time has come to take the next Giant leap forward.