The Learning Leader Show With Ryan Hawk

As Kobe Bryant once said, “There is power in understanding the journey of others to help create your own.”
That’s why the Learning Leader Show exists—to get together and understand the journeys of successful leaders, so that we can better understand our own.
This show is full of stories told by world-class leaders. Personal stories of successes, failures, and lessons learned along the way. Our guests come from diverse backgrounds—some are best-selling authors, others are genius entrepreneurs, and one even made a million dollars wearing t-shirts for a year. My role in this endeavor is to talk to the smartest, most creative, always-learning leaders in the world so that we can learn from them as we each create our own journeys.

Episode 213: Ryan Holiday - How To Make Work That Lasts (Perennial Seller)

This is Round 3 with best-selling author, entrepreneur, and renowned marketing strategist, Ryan Holiday. If you'd like to listen to our first conversation, go HERE. If you'd like to check out the second one, go HERE. Brian Koppelman (screenwriter & director: Rounders, Ocean’s Thirteen and Billions) once said, “I don’t have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it.” I agree. And I love every opportunity I have to speak with and learn from Ryan Holiday. I'm thankful that he sent me an advanced copy of his newest book, Perennial Seller. And if you care about making work that lasts, I urge you to read it.

Episode 213: Ryan Holiday - How To Make Work That Lasts (Perennial Seller)

The success of Eric Barker and his book Barking Up The Wrong Tree. He built his email list up to 300,000 people by blogging/writing regularly for years. He gave for free, provided value. His book sold many and became a best seller because he built his platform.

Jeff Bezos -- "Focus on the things that do not change." - Zoom in on something timeless.

"It starts by wanting to create a classic." -- Robert Greene

How do we avoid falling for the seduction of short term notability to focus on long term success?

The "Lindy Effect" -- Nasim Taleb

The Obstacle Is The Way sold 3,000 books the first week, then steadily sold more. Now it sells about 1,000 a week.

"What are you making and who are you making it for?"

"Marketing is not separate, it's part of the puzzle."

Ryan discusses still receiving "hate" for Trust Me I'm Lying

Idea --> Execution. Casey Neistat "I don't want to hear about your best idea. The idea is the easy part."

Writing Routines -- Why Ryan started studying the routines of other great writers

"You have to have a routine. You must treat this creative profession like a profession"

Being very descriptive with the work

Why being in great physical shape is "part of the job"

You should do some form of strenuous exercise every single day

Seinfeld -- Chain method. Put an X on the calendar every day for exercise

Discipline: Doing it even when you don't feel good. You have to get up and do it

The Learning Leader Show is supported by Rhone. Use the code "Leader" for 15% off. Rhone... premium activewear engineered with principle, performance and progress for the modern man. Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.