Pros: I have been trying to organize and keep up with journalists for years. Mostly through spreadsheets, reminders, etc. This does all that for me, basically a PR company on the cheap.

Cons: The one thing I wish is that the process of getting current journalists from my list into the platform was easier. Be great if I could just send them my list, but instead I need to manually do it. Not terribly hard, but of course could be easier.