Denim Divas! See Pics of Rosie Huntington-Whiteley for Paige and Bridget Moynahan for NYDJ

It’s no secret that a great pair of jeans is more than just an off-duty look for celebrities — it’s practically a wardrobe staple. And now, two of our favorite stars will be living in their denim all year long (and looking good doing it) for work and play: Rosie Huntington-Whiteley is the new face for Paige Denim, and Bridget Moynahan is now the brand ambassador for NYDJ.

Courtesy Paige

Victoria’s Secret model and Transformers: Dark of the Moon hottie Huntington-Whiteley will join the Paige Denim family as the new face (and bod!) of the California denim brand.

The model made the big announcement on her Instagram yesterday by publishing a photo of herself posing in nothing but a pair of Paiges, captioned, “Thrilled to be the new face of @paigedenim can’t wait to #LIVEINIT #STAYTUNED #PROJECTINTHEWORKS.” She then posted another sneak-peek shot of herself holding the jeans and reiterating her enthusiasm.

Moynahan, star of the hit CBS show Blue Bloods, is fronting NYDJ ads as their new brand ambassador beginning this fall for the “Live in Slim” campaign. In the Peggy Sirota-shot ads, which show her lounging in a chic L.A. home, she looks sharp in the brand’s Original Slimming Fit jeans and items from its expanded clothing line.

“I’m thrilled to be a part of this campaign because I believe NYDJ is a brand that women of all ages have a loyalty towards and are passionate about,” Moynahan said in a press release. “The balance between fit, comfort, and style is apparent in every product they create, which not only makes you look great, but makes you feel great, too,”

What do you think of the denim campaigns? Are you excited to see what each campaign has in store? Let us know in the comment section below!