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Description

Our goal is to start a global movement to create breast cancer awareness. Think of the ice bucket challenge for breast cancer.

This video is key to ignite the movement, it will be the kickoff of the campaign, followed by a viral challenge, a strong PR plan with celebrities, viners, youtubers and bloggers.

The project will not be tied to any brand or non-profit association, making this a truly altruistic effort bringing benefit for all individuals, institutions and associations around the world.

The Idea:

The video will tell the story of several women all around the world, in everyday situations. They will touch their breasts, self- exploring them, searching for any lumps.

In the first scenes of the video, these women will create reactions of surprise and amazement around them when they self-explore in ordinary situations in public places (on the treadmill, at a yoga class, on the subway, etc).

We are crafting a story of awareness, therefore as the video progresses, the reactions of the people surrounding our characters, will become more positive. By the end of the story people will respond positively by actually self-exploring themselves as a response.

We most clearly promote self-exploration in order to create awareness for breast cancer.

The video will have a subtle comic tone without being silly or grotesque.

Tech Specs:

All qualifying candidates will be provided with the SCRIPT and a STORYBOARD to follow. Scenes will have a maximum duration of 10 seconds. Everything has to be recorded on professional cameras, they could be DSLR’s full frame as long as the clips are 1920x1080 at 24 frames per second. The video has to be stable, avoid shaky footage. The photography and lighting has to be clean, uniform and without grain, taking special attention to the white balance (neutral).

You must send the original files from the camera without any processing, unless it is to leave it in an optimal white balance. All clips must have the same white balance and lighting style, otherwise, the files must be processed in a editing or color correction software to leave everything as neutral and uniform as possible.

Payment:

There is a fixed payment for this project in dollars, with an extra bonus based on specific criteria to be discussed with the selected teams.Payment will be electronic, preferably via Paypal.