World Cup viewership up 8 percent in US

Friday

Jun 13, 2014 at 6:35 PMJun 13, 2014 at 6:36 PM

NEW YORK (AP) — After one day, viewership of the World Cup in the United States is up 8 percent over 2010.

The Nielsen company said Friday that 9.5 million people in the U.S. watched Brazil's tournament-opening victory over Croatia, compared to the 8.8 million who saw Mexico take on South Africa in 2010's first game.

Univision's Spanish-language audience of 5.1 million was down from the 5.9 million who watched in 2010. That's not a surprise, given the game four years ago involved Mexico, and a large percentage of Univision's audience is of Mexican descent.

ESPN's opening day audience was 4.4 million, up 55 percent from the 2.9 million who watched in 2010.

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