Do you wish your brand’s Facebook account has more followers? Are you looking for ways to increase your post engagement? Then, this article is for you.

With the presence of numerous Facebook business pages these days, competition is harder than ever. Posting content should be done strategically and managed effectively. Here are some tips to help you in coming up with relevant and successful content for your own Facebook business page:

Plan – Don’t just post, plan your content. Doing so will help you address the needs of your audience. In planning, it includes the list of relevant topics you wish to share with your followers based on how you want them to perceive your brand to be in social media. This can include product posts, tips, memes, celebration posts, games and the like.

Establish social interaction – While Facebook allows your business to reach potential customers, take note that it is mainly for establishing connection and experience with them. So as much as possible, refrain from posting too much hard-sell content. Instead, create a healthy mix of topics that your followers can relate to. Remember, make it subtle. People these days hate everything that is too much.

Create compelling yet conversational headlines – According to a study, people these days have short attention span. So, make sure to come up with attention – grabbing copy for your post. Also, consider the conversational style of writing, as it gives your followers the sense that they are not just dealing with the brand but with an actual person, too. Further, in crafting headlines, it is advisable to use active words than passive, as it conveys a sense of engagement between you and your followers.

Use Relevant Visuals – use images that are relevant to your business. Also, make sure that it has aesthetic value and is in line with your own brand guidelines. If you are to use photos from the internet, don’t forget to give credits to the owner. Consider posting videos as well as sharing links to add variety to your page.