Balsam Hill

Balsam Hill makes incredibly realistic artificial trees and merchandise for life’s celebrations. Working with Robert Valentine of Neue Amsterdam, we wanted the brand identity to be an invitation for customers to explore. This idea extended across all elements of the program, including the catalog, created on a grid that allowed for endless layout possibilities.

Typography guidelines and infographics were designed to help customers understand the myriad of options available to them as they went from the website to a ‘build your own tree’ interactive experience.