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Online VS Traditional Estate Agents

Is An Online Property Agent As Good As A Traditional One?

We get asked that question a lot. And rightly so. If you’re selling your house – one of your biggest and most valued possessions – you want to make sure the people doing it for you know what they’re doing. But the answer is going to be a resounding yes.

There’s been something of a revolution in the property market over the last decade with huge amounts of people shifting their searches from traditional estate agent windows and the local newspaper to online portals such as Rightmove or Zoopla.

According to the Home Buyers Association, Rightmove alone receives more than 127 million visits a month and research shows more than 93% of people go online to look for a property – even if just a tiny percentage of those are looking at your town or city, that’s still an awful lot of potential buyers.

The shift online has also led to the rise of the Online or Hybrid property agent, offering all the same services of a traditional agent but at a more cost effective price.

It’s certainly not a do-it-yourself philosophy. Online estate agents offer the same experience and all the services you would traditionally expect but with the benefits of internet and online marketing at your fingertips.

But does an online property agent have the same local expertise?

It’s a fair point and one which is often key with buyers and sellers alike. According to research conducted by Property Academy, 38% of vendors put local knowledge as the top reason they would choose a traditional agent.

However, at Open House we can offer the same level of expertise. With access to a nationwide network of local estate agents whose job it is to know the market in their area. Stuart and Neil each have almost 30 years’ experience in the South East and are a local resource for all things properties.

Neil from Open House says: “We’re not simply a site you sell on directly but rather one of a growing number hybrid estate agents in the UK. You get the best of both worlds – all the expertise and local knowledge you’d expect from a high street agent combined with the wide reach and vast marketing tools of an internet agent.
“We are part of a national network giving us a much broader reach when it comes to selling your property but we’ll also still visit your home, get to know you and set your property value at the best price for your area.”

Just as a traditional agent would, we take the time to get to know what it is about your home that makes it special. We also know all about the schools, transport links, crime rates, developments and the community of the area – all the things other than price that are really important to buyers.

But in addition to that, a hybrid estate agent can really target your home with buyer/seller property matching software, smartphone optimising and social media campaigns to ensure your home pops in the right feeds – that’s something a traditional estate agent would find harder to compete with.

Okay, so you’re selling my property, you’ve got the local expertise but what about the nitty gritty?

Just because you’re selling online doesn’t mean you have to do all the conveyancing and legwork yourself. Just as Open House will have local expertise they will also have the experience to handle all the legal aspects of your sale. From negotiating an offer, to ensuring a smooth transaction through to exchange of contracts and even advising on mortgages and insurance, we can deal with it all.

Stuart from Open House adds: “We understand how time pressured sellers are and how difficult it is to get to meetings and viewings outside of work which is why we cover absolutely everything. We want the process of selling your home to be as painless and streamlined as possible.”

So what are you waiting for? The best way to selling your home is just a click away.

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We respect your privacy, and want to be clear about how we handle information about you.
What information may we collect about you?
We may collect personal data about you in the course of our work. That may include things like:

Your contact details.

Your date of birth.

Where you work.

Your wishes and criteria in any transaction you are considering.

Financial information, for example about your income and capital resources.

Usually we will have received this directly from you. However we may also receive personal data about you from others, such as from the other party to a transaction you are engaged in or from joint agents. Family members also sometimes provide information about each other.
How will we use the information?
Our use of such personal data is subject to data protection law.
We mainly use your personal data to provide you with information or services you have requested. We may also use it for any other purpose for which you give your consent. For example we may send you additional information about the firm or its services, if you have consented to us doing so.
We may also use it for other normal purposes connected with our work. For example we will use your information to update our own business records, complete statutory returns, and otherwise comply with our regulatory obligations.
Will we share information about you with anyone?
We take your privacy seriously. We will never sell your personal data to anyone, and we take precautions to keep it secure.
It will sometimes be a normal and necessary part of our work to pass on information to third parties. For example:

We may pass on information about you to solicitors to help them proceed with a transaction in which you are involved.

If you are a prospective tenant, we may pass on references about you to the landlord.

We may inform utility companies of changes in the occupiers of property.

We may pass on information to maintenance and repair contractors, in respect of property where we have responsibilities.

We may need to pass on information to those who help collect outstanding accounts.

In addition our practice may be audited or checked by third parties such as our accountants, which may enable them to see some information about you. Such third parties are required to maintain confidentiality in relation to your information.
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You have a right of access under data protection law to the personal data that we hold about you. We seek to keep that personal data correct and up to date. You should let us know if you believe the information we hold about you needs to be corrected or updated.

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Open House Brighton Coast are members of ‘The Property Ombudsman redress scheme’

Open House Brighton Coast is a trading name of Brighton and Hove Residential Ltd, operating as part of the Open House franchise network.Registered office:73 Mackie Avenue, Brighton BN1 8RD. Registered in England and Wales No : 0912037. Vat Registration No: 192 2970 86.

Open House Brighton Coast is a trading name of Brighton and Hove Residential Ltd, operating as part of the Open House franchise network.Registered office:73 Mackie Avenue, Brighton BN1 8RD. Registered in England and Wales No : 0912037. Vat Registration No: 192 2970 86.

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