1.
Videology
partners
with
Advirtuous
to
accelerate
programmatic
trading
in
the
Nordics
Partnership
to
implement
advertising
solutions
and
data
services
in
new
markets
in
Northern
Europe
Copenhagen,
16
December,
2014
—
Newly
launched
Nordic
advertising
solutions
provider,
Advirtuous,
and
Videology,
one
of
the
world’s
largest
video
advertising
platforms,
are
partnering
to
bring
market-­‐leading
programmatic
video
advertising
solutions
to
advertisers,
agencies
and
media
companies
in
the
Nordics.
Working
together,
the
two
companies
will
be
enabling
the
hundreds
of
leading
publishers,
premium
brands
and
innovative
agencies
in
the
Nordic
region
to
benefit
from
solutions
that
deliver
smarter
advertising
decisions.
At
launch,
Advirtuous
will
offer
both
managed
services
from
its
operations
in
Norway,
Denmark,
Sweden
and
Finland,
as
well
as
support
for
self-­‐service
operations
for
Nordic-­‐region
clients
of
Videology’s
range
of
solutions.
Videology’s
product-­‐set
–
Campaign
Engine,
Audience
Engine
and
Revenue
Engine
–
addresses
the
management,
measurement
and
optimization
of
targeted
digital
video
and
TV
advertising.
“Our
mission
at
Advirtuous
is
to
provide
effective
and
high-­‐performance
advertising
solutions
to
empower
premium
Nordic
publishers,
agencies
and
advertisers,
and
to
help
them
better
communicate
and
connect
with
consumers
in
these
markets,”
said
Espen
Moen,
Founder
and
Managing
Director,
Advirtuous.
“This
partnership
with
Videology
is
in-­‐line
with
our
goal
of
establishing
ourselves
as
the
leading
player
in
the
Nordic
programmatic
eco-­‐system.”
Advirtuous
has
chosen
to
team
up
with
Videology
not
only
because
of
its
advanced
solution-­‐set,
which
fully
addresses
the
needs
of
the
video
advertising
market
in
the
Nordic
region,
but
also
because
of
the
company’s
proven
track
record
in
developing
new
markets.
“Teaming
up
with
Advirtuous
is
a
highly
positive
and
strategic
move
for
Videology
in
the
Nordic
countries,”
said
Anne
de
Kerckhove,
Managing
Director
EMEA,
Videology.
“Expanding
the
global
footprint
for
our
solutions
into
the
highly-­‐creative
video
advertising
market
in
the
Nordics
with
local
expertise
and
team
support,
is
the
latest
step
in
our
rapid
international
growth
as
we
ramp
up
our
business
to
meet
global
demand.”
Advirtuous
was
founded
by
Espen
Moen
in
2014
and
brings
to
the
partnership
a
competent
and
experienced
team
of
senior
executives
and
entrepreneurs
with
more
than
80
years’
experience
in
Nordic
online
sectors
including
advertising
technology,
online
sales,
marketing
and
publishing.
A
knowledgeable
and
highly-­‐qualified
sales
team
has
been
brought
together
to
provide
full
support
to
customers,
and
the
company
is
the
first-­‐to-­‐
market
with
a
pan-­‐Nordic
approach
and
offering.
###
About
Videology
Videology
(www.videologygroup.com)
is
one
of
the
world’s
largest
video
advertising
platforms.
By
simplifying
big
data,
we
empower
marketers
and
media
companies
to
make
smarter
advertising
decisions
to
fully
harness
the
value
of
their
audience
across
screens.
Our
math
and
science-­‐based
technology
enables
our
customers
to
manage,
measure
and
optimize
digital
video
and
TV
advertising
to
achieve
the
best
results
in
the
converging
media
landscape.

2.
Videology,
Inc.,
is
a
privately-­‐held,
venture-­‐backed
company,
whose
investors
include
Catalyst
Investors,
Comcast
Ventures,
NEA,
Pinnacle
Ventures,
and
Valhalla
Partners.
Videology
is
headquartered
in
New
York,
NY
with
key
offices
in
Baltimore,
Austin,
Toronto,
London,
Paris,
Madrid,
Tokyo,
Singapore,
Sydney
and
sales
teams
across
North
America.
For
more
information,
please
contact
Sarah
Hunt
on
+44
20
8392
4093
or
at
videologyuk@axicom.com
About
Advirtuous
Advirtuous
(www.advirtuous.com)
is
the
first
Pan-­‐Nordic
provider
of
Programmatic
Video
solutions
and
services.
We
offer
new
insights
and
programmatic
video
advertising
solutions
with
high
quality
local
service
enabling
virtuous
advertising
cycles
for
premium
publishers,
agencies
and
advertisers.
Advirtuous
is
thoroughly
versed
in
the
new
automated
ways
of
buying
and
selling
video
ads.
Aligned
with
our
global
partnerships
and
local
teams
we
assist
publishers,
agencies
and
advertisers
to
find
optimal
solutions
for
specific
needs
and
facilitate
growth
in
one
of
today’s
fastest
growing
advertising
markets.
Advirtuous
AS
is
headquartered
in
Oslo,
Norway
with
offices
in
Stockholm
and
Copenhagen.
Finland
is
serviced
by
the
Swedish
office,
which
is
the
sales
hub
for
the
Nordics.
The
Stockholm
and
Copenhagen
offices
are
operated
by
Managing
Partners.
The
company
is
privately-­‐held
and
founded
by
Espen
Moen.
For
general
information,
please
contact
Espen
Moen
on
+47
91
55
05
05
or
email
espen@advirtuous.com,
and
for
local
information
contact
David
Borring
on
+45
22 38 00 00
or
email
david@advirtuous.com