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UniRush, LLC, the marketer of the prepaid card RushCard and IDology, a leading identity verification provider, today announced a partnership to better serve the payments industry. UniRush is using IDology’s identity proofing solutions within its card application process to verify consumer identities. By using IDology’s solution, UniRush is able to approve more cards faster while also meeting the compliance regulations of its issuing bank.

“IDology’s solutions allow us to automate and direct every aspect of the authentication process for new card applications,” said Ram Palaniappan, general manager of RushCard. “As a result, we have increased the amount of cards being issued while meeting the compliance regulations of our issuing bank. Having insight into the identity verification process of our applicants has been a huge benefit to us. With IDology we are able to monitor and control the CIP process and report back to our bank very easily. ”

Having launched one of the first ever prepaid Visa debit cards, UniRush, LLC, has revolutionized the payments industry. IDology’s services are helping UniRush grow their cardholder members by verifying the identity of those applying for a card in a quick and easy way. IDology’s services are designed specifically to address the demographics of the prepaid industry and find more people than other identity verification services. This allows UniRush to offer more people the freedom and security of having a prepaid Visa card to make payments, track day-to-day spending, and manage their monthly finances.

Using IDology’s ExpectID suite of identity verification solutions, UniRush is able to rapidly and cost-effectively verify someone is who they say they are. IDology’s solutions provide a comprehensive identity verification solution to CIP pass individuals and will automatically escalate transactions to a higher level of verification when needed. This unique way of escalating transactions provides more opportunities to approve activations without increasing processing times or requiring manual reviews.

“UniRush is an industry leading program manager in the prepaid market and we are excited about this opportunity,” said John Dancu, CEO of IDology. “Our goal is to bridge the divide between compliance and revenue by helping program mangers comply with their issuing bank’s rules without slowing down the rate of approvals.”

About UniRush Financial Services
Headquartered in Cincinnati, UniRush, LLC (rushcard.com) was created to offer the over 48 million Americans without access to a traditional banking relationship an array of basic financial services via the Prepaid Visa RushCard. Benefits of the program include direct deposit, the ability to withdraw funds at over 850,000 ATMs globally, the ability to use the card wherever Visa debit cards are accepted and free 24/7 customer service.

About IDology, Inc.
IDology, Inc. (idology.com) provides real-time technology solutions that verify an individual's identity and age for anyone conducting business in consumer-not-present environments to help drive revenue, decrease costs, prevent fraud. Founded in 2003, IDology is the only provider to offer an on-demand change management tool that allows client business-unit managers to control the entire proofing process, including within an integrated solution, without having to rely on internal IT resources or contact IDology's customer service.

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