Not content with the humiliating—and apparently “shocking” if Fox News is your sole source of intellectual nourishment—shellacking they got just last week, some impotent, rage-filled rightwing blowhards have a new “thing” to support to stick it to that Kenyan Muslim socialist in the White House and his commie plot to give poor people healthcare.

A Facebook group calling itself “Rebooting America” is touting an event on the social network, planned for this Friday, Nov. 16, to protest the Affordable Care Act (ACA) due to centi-millionaire, “Papa John” Schnatter, founder and CEO of Papa John’s Pizza—and a big Mitt Romney donor and fund raiser—ostentatiously whining that he’ll be jacking up the price of his lousy product and passing that cost off on to his customers because Obamacare.

You know who I don’t take seriously when they say they really want everyone to have health insurance and it’s a shame Obamacare isn’t the right way to insure more people? People who run businesses where only a third of workers are insured. Like Darden Restaurants (the parent company of Red Lobster and Olive Garden, among others), which also said that Obamacare was what would be causing it to cut down on the 25 percent of its workers that got the 30 hours a week qualifying them for health insurance, Papa John’s is one of the 50 largest low-wage employers, and it’s a highly profitable one. So, no, “I’m so concerned that I might have to cut hours for some of the one in three employees I currently insure even though my 2011 revenues were $1.22 billion” is not the thing that makes me, personally, think “gosh, Obamacare really is putting intolerable burdens on businesses that want to take care of their workers but just might not be able to afford it.”

But I’m not the target for this kind of talk. Will Republicans mobilize in Schnatter’s defense? Failed Delaware Senate candidate and non-witch Christine O’Donnell wants to bring back that Chick-fil-A magic.
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People who think low-wage, no-health-care jobs are a great thing should definitely go to Papa John’s on Friday to make the political point that the company would be right to cut workers’ hours. What’s more, everyone who heeds O’Donnell’s call should be sure the workers know why they’re ordering this pizza on this day. Alternatively, they could just leave a “please spit on this pizza repeatedly” note when ordering each one.

Admittedly, this was the first thought that came to my mind, too (I guess it’s a good thing I don’t work at Papa John’s). The second was fantasizing about spitting in John Schnatter’s face…

The question is, how will Schnatter’s dickish politicization of raising his prices impact his shareholders and the Papa John’s franchise holders around the country? I don’t think this is another Chick-fil-A protest that will end up as a net positive, or neutral event for Papa John’s (keep in mind that Chick-fil-A’s food actually tastes good, whereas Papa John’s pizza tastes, in the memorable words of Stephen Colbert, like the ‘ass of a raccoon that drowned in your birdbath’).

When the Chick-fil-A support day occurred, there was at least a threadbare cover of “traditional Christian values” and all that implies, whereas this is just a mega-rich JERK shooting his mouth off. Centi-millionaire Schnattar’s peevish pronouncements about raising his prices make him look poorly, the way Donald Trump’s deranged ass clown rantings make him look. And like Trump, Schnatter is not a sympathetic character, he’s just a fucking super-rich asshole.

If you’re so stupid that you think purchasing some low-grade junk-food to show your feeble support of some CHEAP Republican bastard with over a hundred million dollars in the bank who doesn’t want the people who work for him to have health insurance is a good idea, hey, by all means order some Papa John’s Pizza this Friday, just cross yer fingers that no one spits on your pie, dipshit!