A user can rate a lead from 1star to 5 stars to prioritize the efforts. He can modify the ratings easily from his mobile or laptop based on the traction on the lead.

Statistical Lead Scoring

Successful closure of lead depends on a host of parameters and it is not possible for a person to track all of them. Predictive modeling has the capability to leverage as many parameters as required to score a lead. The models identify the parameters based on their strength and build a lead score taking into account the most important parameters.

A salesperson can compare his own rating with the statistical scoring to arrive at the most important lead. It also helps him to avoid any high potential lead that may have got missed in the rating process.