Acxiom

Acxiom is a technology and enablement services company that operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem.

Acxiom News and Updates

NEW YORK, Nov. 8, 2018 /PRNewswire/ -- The 614 Group announced today that it had been selected by Interpublic Group (NYSE: IPG) earlier this year as a due diligence advisor on the holding company's acquisition of Acxiom Marketing Solutions (AMS), now known as Acxiom LLC. IPG completed its ...

Interpublic Group should have access to troves of powerful data from its acquisition of Acxiom Marketing Solutions to help brands build first-party data.
In one potential example of how that data could be used: an automaker will be able to block ads from being served to a consumer who filled out a…

By buying marketing data firm Acxiom, Interpublic Group aims for better data, and less reliance on others like Facebook and Google, to target us with ads.
So Interpublic Group (IPG), one of the ad-world’s global conglomerates, is acquiring data-marketing giant Acxiom for $2.3 billion. Why? In a word…

Acxiom Blogs

While I’m not typically a fan of Las Vegas on any day of the week — and especially during CES, when 180,000 people descend upon the town — this was my fifth time to attend the conference. Dubbed as the “world’s largest technology and innovation showcase,” CES has also grown into a gathering place f…

It’s OK for women to be bulldogs in the workplace, says a woman’s bulldog (and many women tech leaders) By Georgia Roux (Bulldog to Brandi Johansen) I’m a bulldog. My owner is one, too. While it’s in my genes, it’s a distinguishing quality of hers – one she thinks women should be proud of, just […]

On December 7, 2018 girls crowded into a room at the University of Arkansas at Pine Bluff for the annual Girls of Promise Coding Bootcamp. During the half-day event, they learned coding, yes, but they also got to rub shoulders with women working in the tech industry and be exposed to STEM possibilit…

In an era of constant distractions and endless options, providing a memorable customer experience needs to be every advertiser’s top priority. And that requires personalized experiences – which can only be powered by effective, intelligent use of data and technology. That was the main message from a…

“Sign, sign, everywhere a sign, blockin’ out the scenery, breakin’ my mind, do this, don’t do that, can’t you read the sign(s)?” – “Signs,” Five Man Electrical Band, 1971 All the signs are there. In August, the National Retail Federation increased its forecast for 2018 sales growth to at least 4.5 p…

Location data, like all data used for targeting, has a lot of complexity, sources and value. Often it’s overlooked or just added to a campaign without much thought. In this post, we look at how location data is collected and some best practices on how to maximize location data as a marketer. In the …