The lawsuit, filed in U.S. District Court for the Northern District of Atlanta on Thursday, claims Taylor sold promissory notes issued by City Capital and others with interest rates of 12% to 20%. He told investors their funds would be used to purchase and support various small businesses that had been identified by City Capital as good investments. He also sold “sweepstakes machines,” which were basically computers loaded with various games. Taylor said the sweepstakes machines would generate investor returns of as much as 300% or more in the first year. He encouraged investors to roll-over retirement accounts to IRA accounts, which he facilitated, and then invest those funds with Taylor and City Capital, according to the official complaint.

Instead of investor money going to charitable causes as promised, Taylor diverted hundreds of thousands of dollars to publishing and promoting his books, hiring consultants and funding his wife’s singing career, said the SEC.

“Ephren Taylor professed to be in the business of socially-conscious investing. Instead, he was in the business of promoting Ephren Taylor,” said David Woodcock, director of the SEC’s Fort Worth Regional Office. “He preyed upon investors’ faith and their desire to help others, convincing them that they could earn healthy returns while also helping their communities.”

Taylor is the author of three books and has appeared on The Montel Williams Show, often touting his reputation as a socially conscious entrepreneur.

The complaint seeks financial penalties and other relief.

Wendy Connor, City Capital’s former chief operating officer, has also been charged with profiting from the fraud.

Among parishioners who were allegedly swindled are members of Bishop Eddie Long’s New Birth Missionary Baptist Church, who are suing Taylor, City Capital, the church and Long claiming they were encouraged to invest in the company and as a result lost more than $1 million. The lawsuit is ongoing.