Clothing Store

A popular Twin Cities based women’s clothing store has a new name. The sign makes it official: “Hot Mama” is now “Evereve.” The founder decided to make the change because too many people thought it was a maternity store.

A Minnesota business that has stores throughout the country is about to get a new name. Hot Mama will change its name Monday, but WCCO got a peak at the new logo Sunday night. Not to mention an explanation of the surprising reason behind the change, and what it means to an owner so closely connected to the original name.