Samsung has been caught in a legal back and forth with rival technology giant Apple for what seems like an age now, but could such a situation suit Samsung going forward?

What if Samsung is, in fact, rubbing its hands together at the prospect of a long, drawn out legal battle?

Apple, through its quest to stop Samsung selling its wares, has made Samsung's products more desirable than they would have been on their own.

As we speak, Samsung should be beavering away in its South Korean headquarters, basing its new business plan around ongoing Apple lawsuits while re-investing all the money it would have spent on advertising into legal costs. That way, products instantly become the next big thing! Come on, who doesn't want something that's been banned?!

I see Samsung resorting to advertising its products on cheesy morning talk shows, and still selling a boatload of product.

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.