Blockbuster UK has launched a rewards program specifically for gamers called "Blockbuster VIP Gamer" and just by signing up members receive 2,500 points. The idea of the program is to earn these points that can then be used for a variety of perks including discounts on purchases, free rentals, free software, and - if you can amass a large amount of points - free hardware.

Members earn points by spending money: for every £1 spent in-store and online they earn 100 points. Members can also earn points by trading in games and entering into various competitions and contests.

“We know gamers and are sure that they will find our reward scheme better than anything they have seen before,” claims head of marketing Cat Kebbeh. “In this competitive market, customers demand the best and we want to engage with them and reward their loyalty with us."

Customers can sign up to Blockbuster VIP Gamer at www.blockbuster.co.uk/vipgamer. We are not sure why this VIP program is available only to UK Blockbuster customers, but perhaps this is just a pilot program to see how popular it is before it is launched in other regions...