Brand Haiku #20: Naming Your Brand

It is very expensive to change the name of a brand. Customers are lost. Markets become confused. Competitors have a new advantage. Choose a name that describes your business. Create one that clearly, crisply differentiates you from your competitors. And you must own the .com—the top-level domain for commerce.

Category:

Branding, Marketing

Date:

July 30, 2017

Related Projects:

We help B2B brands transform their messaging and content to shorten sales cycles and increase customer lifetime value.