Restorations of sight, and blindness prevention strategies are among the most cost-effective interventions in health care

The number of people blind from infectious causes has greatly reduced in the past 20 years

An estimated 19 million children are visually impaired

About 65 % of all people who are visually impaired are aged 50 and older, while this age group comprises only 20% of the world’s population

Increasing elderly populations in many countries mean that more people will be at risk of age-related visual impairment.

Objectives:

Raise public awareness of blindness & vision impairment as major international public health issues

Influence Governments/Ministers of Health to participate in and designate funds for national blindness prevention programes

Educate target audiences about blindness prevention, about VISION 2020 and to generate support for VISION 2020 program activities

This year, the ‘Call to Action‘ for World Sight Day is: Strong Together

From our social responsibility as usual Magrabi was very keen to celebrate that event in different locations where we implemented different B2B and B2C activities like Health check stations, Awareness campaigns and special promotions which were much appreciated from the community and achieved the core value and main objective from this year Call to Action “Strong Together”.