COSTA MESA, Calif., Oct. 30, 2012 – Hyundai and FuelCulture have
teamed up to create a distinctive Genesis Coupe concept for the 2012
SEMA show that shows the personal customization that can be achieved
by an individual enthusiast, with a limited budget, resulting in a
total vehicle concept as unique as its driver. The FuelCulture
Genesis Coupe showcases the wide range of tuner equipment available
for Genesis Coupe, and will be on display in the Hyundai SEMA booth.

“We think Genesis Coupe is the perfect platform for us to build the
ultimate customized ride. The 2.0-liter turbo engine is virtually
bulletproof and is perfectly suited to tuning and performance
upgrades,” said Joey Redmond, founder, FuelCulture.com. “Much of the
tuner community has a real affinity toward forced induction, and
that’s why we chose the production turbo engine over the
normally-aspirated V6. On the exterior, this is one of the first
wide-body kits for the Genesis Coupe, and the finished product looks
phenomenal. The interior compliments the exterior perfectly, with
richly-textured suede instrument panels, Alcantara® seats and
polished pedals.”

From engine and suspension upgrades, to everything in between, the
partnership between Hyundai and FuelCulture exhibits how easily car
customization can be achieved. The tuned Genesis Coupe, in a
brilliant Apple Red exterior finish, is set to achieve 315
horsepower and 242 lb.-ft. of torque. The comprehensive list of
FuelCulture enhancements include: