Now comes a new app, officially launched on Valentine’s Day, called “TrintMe,” from a Mountain View company called Social Intentions. Like BWF, “TrintMe” lets you discreetly ask people within your Facebook network if they are interested in more than just friendship. Yet it’s not just about a “hook-up,” although that is one of the options.

You can also see if a friend is interested in romance, hanging out, getting a cup of coffee or just “call me maybe.” Or you can simply let he or she know “you’re cool” and go from there.

The name of the app is a made-up word that’s supposed to describe how you can uncover the “true intentions” of you and your friend without fear of embarrassment or rejection. You’ll only know if your “trints” match.

“TrintMe is not a dating site to help you meet new people,” the company’s website says. “Instead, TrintMe takes the risk and ‘friction’ out of taking the next step in friendships and relationships you’ve already established. We call it a ‘friendship progression application.’ ”

Unlike “Bang,” which came about after a drunken night of coding by three college students, “TrintMe” was started last year by Babson College alum VS Joshi. It was a product of the Babson College Venture accelerator program and has a Stanford University social psychology professor as an adviser, company representative Audrianna Talavera said in an e-mail.

While Bang With Friends might end up being a “flash-in-the-pan app with no lasting value other than a rise in STDs,” Talavera wrote, the app “did hit a behavioral chord that we had identified over a year ago when we and our advisers … noted that people are getting tired of accumulating ‘friends’ on Facebook when really, the majority of them would like to explore the relationship possibilities and take friendships further quickly and safely.”