Featured videos & playlists - choose favorite videos or playlists you would like to automatically play or elect your most recent upload.

Branding options - add visual elemts to give your channel a personal touch that reflects your brand. Also, use the display banner on your channel to link back to your various social profiles and website.

People do busines with people they know, like, and trust and video encourages the relationship building process.

What Works Best on YouTube?

Be relevant & keep current

Keep videos short

Be informative

Be genuine & engaging

Build a community

Run Q&A sessions

Respond to comments

Lead Generation

Like many of the social networking sites there are two approaches for lead generation - Organic and Paid.

With the organic approach, it’s similar to blogging, in that you need to complete the meta data inside your video post.

Action: the keyword that you’re trying to rank for should be prominent in three places.

Places: it should be the first word in your video description, at the start of your title, and it should also be one of your tags.

Tip: for best results, use 15 or so tags in your videos, not two or three as people typically use!

Paid:boost your traffic and pay for video views using YouTube’s advertising platform. This won’t help you rank higher but with greater view count your business will appear more authoritative.

About Author:

My name is Lissa Anderson I am a full time SEO consultant. I've been doing freelancing,web development,web designing & internet marketing stuff for more than 8 years. Now I am affiliate with one of the world’s largest online advertising company.
I´m offering SEO and SocialMedia Services here on my website too.