Mahindra launches Bolero Maxi Truck Plus at Rs 4.43 lakh

The vehicle comes with a power steering (optional) and has a lower turning radius of 5.5m. It also has a digital immobiliser to prevent vehicle theft.

"The Indian pick-up truck is growing more rapidly than ever before and Mahindra has been leading the category with a 54 per cent market share," said Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd.