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health

New research by The Next Steps project found that millennials are waiting longer to engage in sexual activities than previous generations.

The project is a University College London study that followed 16,000 people born in 1989 and 1990 since they were 14 years old. One in eight millennials reported they were still virgins at 26 during interviews carried out in 2016.

The study also shows that young people maintain personal independence later into adulthood and are less likely to have sexual partners than older generations, as they grow older.

Helen Fisher, a biological anthropologist at Rutgers University, blames it on millennials being ambitious and motivated. She told The Washington Post: “a lot of them are afraid that they’ll get into something they can’t get out of and they won’t be able to get back to their desk and keep studying.” London is certainly a city where young people are focused on thriving.

The results support the common myth of fear of intimacy and commitment amongst young people. Susanna Abse, psychoanalytic psychotherapist of the Balint Consultance, told the Sunday Times “millennials have been brought up in a culture of hypersexuality, which has bred a fear of intimacy”.

Student health nurse at the University of Westminster, Martin Jones, says he is surprised with the results, as his own experience proves otherwise. He points out that the sample of the study is very early on in an entire generation and that “there are certainly more partners now than their parents”.

As childhood obesity levels skyrocket, Mayor of London Sadiq Khan is proposing that junk food advertisements are banned from all London public transport — buses, tube and trains.

So will we no longer see fast food chains advertising everywhere?

No. Well, not as they are today. Instead of advertising burgers, chips and ice creams, we will see carrot sticks and salads making their way on to the tube.

Carl W Jones, senior lecturer for PR and Advertising at the University of Westminster, told the university’s radio station that the new advertising campaign will help to battle childhood obesity within the city.

“If TFL don’t advertise those brands, the organisations have to adapt” so they’ll have to come up with new products or find other ways to reach the same audience. As TFL tube alone reaches 4.8 million commuters each day, companies do not want to lose their advertising spot.

Advertising healthier options rather than junk food will help to reduce the amount of junk food seen across the capital as the publics “opinions will be influenced” as at the moment it is all we see. It will seem as though there is a wider range of choice of food that is available to the public.

Jones also mentioned the companies targeted will have to be seen as though they are “caring about children”. Children are easily influenced and as society becomes more health conscience we need to give children a range of choice, without only advertising unhealthy foods and drinks.

The ban on junk food advertisements comes shortly after the sugar tax, which all companies, aside from Coca Cola, which will help reduce the intake of sugar. Now, if you wanted to buy a full fat Coca Cola, you need to pay an extra 12 pence.

A quarter of children aged between two and 10 being classed as overweight. In 2014/15, the NHS spent £6.1 billion treating patients suffering from the condition.