RAGE ROOM LE­BANON

The ob­jec­tive was to In­tro­duce Rage Room as a new stress re­liev­ing in­dus­try in the Le­banese mar­ket and pro­mote the new ser­vice. Phase two: launch a cam­paign that tack­les ran­dom emo­tions caused by stress of the daily life. Cre­ate an event that gath­ers all in­ter­ested tar­get de­mo­graph­ics to clar­ify the role of Rage Room and the idea be­hind it. Cre­ate a new sell­ing line and trans­late it through dif­fer­ent ad­ver­tis­ing ve­hi­cles to reach the au­di­ence.