You will be able to join this bilingual press conference live by dialing 514-861-2909 or 1-877-405-9213, and using the access code 184477.

ABOUT PIERRE MARCHAND

In 1986, Pierre Marchand founded Quebec's first French language music television station, MusiquePlus. Seeing the success of this channel with young people, he created MusiMax, a television station for adult contemporary music in 1997. He led the two television channels as president until 2007.

That same year, he became president of Groupe Archambault's music sector, managing Quebec's largest music retailer. In addition, he headed Distribution Select, Canada's largest independent music distributor, and Musicor, Quebec's number one francophone music label. In 2008, he expanded the business and added a television division, organizing performances by Paul McCartney, Sting, and Placido Domingo. A new show division followed in 2009. In the next three years, it will produce and broadcast more than 600 concerts and events.

Since 2014, Pierre Marchard's passions for records, shows, television, and events have been united under his company Atmosphère Inc.