Advisory Board Member Profile 2017

Shawn Smith

Interactive OneVice President, Strategy and Operations

Areas of Expertise

Big Data Strategy; Big Data & Marketing

Nayland 'Shawn' Smith is a 20-year veteran of the digital space. In the early years of his career, he was employed by global firms such as Dow Jones and Brown Brothers Harrimen where he worked with highly skilled engineers and data scientists to produce and maintain digital financial products. He later transitioned to the Internet media space where he led strategic web initiatives for Grey E-Marketing that included tours with global corporate leaders such as Oracle and Bank of America.

In the early years of his career, he was employed by global firms such as Dow Jones and Brown Brothers Harrimen where he worked with highly skilled engineers and data scientists to produce and maintain digital financial products. He later transitioned to the Internet media space where he led strategic web initiatives for Grey E-Marketing that included tours with global corporate leaders such as Oracle and Bank of America.

As a specialist in digital strategy and operations, Shawn was instrumental in developing a mobile app strategy for Interactive One and Radio One, which now averages more than 2.9 million app starts per month. He also architected the software and data warehouse for Independent Merchant Group, which led to a lucrative acquisition. Shawn also serves as an advisor to start ups like Interactive Life -Health Group where he develops strategies to allow the company to leverage software and data to establish a competitive advantage.

Nayland Shawn Smith holds a Masters Degree in Management (Concentration in Finance ) from Harvard University and a Bachelor of Science in Public Health from Rutgers University.