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Intervenção visual no espaço público da UnB acerca do papel e responsabilidade do designer gráfico em sociedade. /// Visual intervention on the public space of the University of Brasília about the role and responsibility of the graphic designer in society. Read Less

Design pra quê? ("Why design?" in a possible English translation) is a visual and theoretical manifesto that had the goal of raising questions regarding responsibility and ethics in graphic design.

The visual facet of the manifesto happened as a series of interventions in the space surrounding the Graphic Design department at the University of Brasília (UnB), in November and December of 2011. It took the form of posters, stickers and dimensional objects, and was all done anonymously. The idea was to trigger the department's students' and professors' curiosity as a first step, with hopes of raising awareness of the roles that graphic design plays in society, and all the ideologies, models and messages that we help to spread, consciously or not.

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A identidade visual do projeto foi pensada de maneira a comunicar para o público dos designers gráficos, e chamar-lhes a atenção imediatamente. /// The visual identity of the project was designed in order to speak to the graphic design public, and to catch their attention immediately.

Adesivos com as letras "P" e "Q" foram as primeiras peças espalhadas nos arredores do Departamento de Desenho Industrial da UnB. /// Stickers with the letter "P" and "Q" (that in Portuguese form the word "por que", which means "why") were the first visual sign of the manifesto.

Cartazes colados no corredor do departamento, entre as salas de aula. /// Posters hung on the main hallway of the graphic design department, between the classrooms. The hidden phrases magnified here say "What world are we creating" and "What ideals do we defend?"

Intervenção com etiquetas em banco próximo ao departamento. Frases como "Faço design porque ______" e "Design em três palavras: _______", dentre outras, estavam escritas nas estiquetas, que deveriam ser preenchidas pelo público. /// Sticker/tag intervention in a bench just outside of the graphic design department. Phrases that said "I do design because ______" and "Design in three words: ______", among others, were written on the tags, that were meant to be filled in by the public.

Tapete de boas-vindas colocado na entrada do departamento. /// Welcome mat placed at the entrance of the department. The phrase says "In here we can think"

Cartaz com tiras destacáveis. /// Poster with tearable slips. The phrase says "I do design to:", and the public can choose from options such as "Inspire", "Conspire", "Translate", or even "Fuck the World"

Intervenção anônima na parede do prédio onde fica a entrada para o Departamento de Desenho Industrial. A frase era mudada a cada dia, durante a madrugada. /// Typographic intervention on the wall of the department's building. the phrase says "I do design to ...", and the ending of the phrase was changed at night, everyday. Some of the phrases created were "I do design to try" and "I do design to deconstruct".

Intervenção tipográfica na fachada do Instituto de Artes do Universidade de Brasília. Design é mensagem que se espalha. O que temos espalhado? /// Typographic intervention on the wall of the University's Institute of Art. The phrases say "Design is message that spreads" and "What have we been spreading?"

Marcadores de livro e cartões-postais criados a partir de fotos da intervenção. /// Bookmarkers and postcards created with photographs of the intervention.

Vídeo de divulgação das ideias do projeto, mostrando o processo de construção da intervenção na fachada do IdA. /// Publicity video to spread the word about the ideas presented in the manifesto, and showing the process of setting up the final piece.

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Intervenção visual no espaço público da UnB acerca do papel e responsabilidade do designer gráfico em sociedade. /// Visual intervention on the public space of the University of Brasília about the role and responsibility of the graphic designer in society.