Tuesday, February 08, 2011

Imported From Detroit (I)

I admit it, I watch the Super Bowl for the commercials; I just am not a sports fan anymore. Unfortunately, since the recession the super ads haven't been that super. No one wants to spend the big bucks make those great ads like they used to. All the way back to the 1984 Apple MacIntosh ad, super sunday has been the place to make big announcments, remember during the dot com boom when over half the ads were for companies you never heard of and didn't know what they did even after you viewed the commercial.

But this year not so much, a few CG animations that were interesting, a bunch of trailers for summer blockbuster wanna-be movies and then came the Detroit ad - "Imported from Detroit" - if you didn't see it go here. If there is such a thing as a great ad, this is it. You may have already run across it, the Chrysler ad with Eminem. It really is a two minute piece of art or at least an ode to Detroit. And it sets out the basics of the larger critique of fate of the city that is Detroit.

The reason I bring it up is because I too am imported from Detroit. I was born there and for the first 25 years of my life, Detroit was the large metropolitan area that filled the niches for what big cities do. Sure I had Ann Arbor for lots of things, but Detroit was the big city and many of my relatives lived there, holidays were celebrated there and when family stories were told they all happened in Detroit.

For nearly a year I have off and on had a curiosity with the current state of the city and yes it is a bit of a morbid fascination. I have collected some stories, some pictures and some memories I have had them queued up in the draft folder. The super bowl piece brought it all out into the open. Time to write about Detroit.

I probably have three or four posts worth of Detroit material, but we start with the Eminem/Crysler ad, it really is a masterpiece. Please take a look and I will continue with this in a few days after a bit more reflection on the place of my birth.

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Art: Joe Louis' Fist sculpture from downtown DetroitVideo link: youtube.com has been removing some links to the ad, I will attempt to keep an alternative link open here