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BroadSoft, Inc. provides software and services that enable mobile, fixed-line and cable service providers to deliver hosted, or cloud-based, Unified Communications (UC), and other voice and multimedia services over their Internet protocol (IP) based networks. Approximately 600 service providers in 76 countries have purchased and/or are delivering services utilizing its software, including 19 telecommunications service providers.
The company’s core communications platform consists of three offerings:
BroadWorks
The company’s BroadWorks software enables its service provider customers to provide enterprises and consumers with a range of hosted communications offerings, such as hosted PBX (also referred to as hosted IP Centrex), voice and video calling, SIP Trunking, voice and video mail, call center and audio conferencing, as well as 4G or LTE offerings. BroadWorks performs a critical network function by serving as the software element that delivers and coordinates call control, voice, video and messaging communications through a service provider’s IP-based network. The company enables carriers to offer these UC services across their broadband and wireless networks to a range of smartphones, tablets, laptops and other end-user devices.
BroadWorks, which the company license on a perpetual license basis to service providers, is installed on industry-standard servers, typically located in service providers’ data centers. BroadWorks interoperates with service providers’ core networks, accesses other networks for interworking with end-users’ communications devices and connects to service providers’ support and billing systems.
BroadCloud
BroadCloud services are offerings hosted and managed by the company, and resold by service providers under their brand. The key objectives of providing these services from its own BroadCloud service delivery network include expediting its service provider customers’ time to market and enabling its service provider customers to access its BroadWorks and UC capabilities on a software as a service, or SaaS, basis.
The company’s BroadCloud PBX service enables its service provider customers to provide BroadWorks-based hosted PBX offerings, accessed through its BroadCloud service delivery network, to their enterprise customers. The company also provides additional UC offerings such as Web collaboration, video conferencing, instant messaging (IM), and presence on a cloud basis. The company also offers its BroadCloud PBX and Web collaboration services directly to enterprises.
BroadTouch
BroadTouch client communications applications allow service providers to put the power of voice, video and its other UC services in the hands of the end-user across a broad array of smartphone, tablet, laptop and other end-user devices.
With its UC-One offering, a set of bundled UC services that combines the power of BroadWorks, BroadTouch and BroadCloud enabled Unified Communications into a consistent end-user experience, service providers can offer their customers the ability to communicate using one familiar user interface from any of the user’s devices, simplifying access to a fully integrated UC experience including voice, video, messaging, conferencing and collaboration. The company’s UC-One offerings are optimized for a range of broadband, WiFi and 3G, 4G and mobile networks.
Strategy
The company’s goal is to strengthen its position as the global provider of IP communications application servers by enabling service providers to increase revenue opportunities by delivering feature-rich services to their enterprise and consumer subscribers. Key elements of its strategy include the following: extending technology leadership and product depth and breadth; expanding BroadCloud PBX and UC offerings; and providing UC-One bundled offerings.
Global Support Services
The company offers services designed to deliver comprehensive support to its service provider customers and distribution partners through every stage of product deployment. The company’s services can be categorized as follows:
Pre-sales support: The company’s worldwide sales engineering group works with its direct sa

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