GIPHY CREATION TOOLS

Giphy is the place to search and share gifs on the internet. Now it has to become the best and defacto place to create gif on the internet.

1Upload gifs single or multigifs to your user page

2Still images to gif aka Slideshow. Upload still images and gifs to create a new mash up gif

3YouTube to gif. Copy youtube URL to create gif from content

4Gif Editor. Add effects and captions to your gif

PROTOTYPING AND SOFT LAUNCH

Because of our tight dealine we went straight from whiteboard sketches to live prototypes.

We started with the uploader flow since this would dictate how all the tools worked. We tested the the first tools internally with our content editors and engineers.

SOFT LAUNCH

We did a soft launch of our creation tools, with upload, slideshow, video to gif and Gifsu. we saw teh products performance with google analitics and crazy egg.

LEARNINGS & V2

After testing our Protypes we opted for a top navigation and a an uploader that remained persistent even as you were using each tool.
We simplified the uplaoding process by havin the uploading bar always present.

We also decided to cut the tool GIFSU (a tool that allows to cut entire movies into gifs by scene and clips ) fro the online tool set and make its oown desktop app.

PLAYFULL UI

The heart of every giphy product is it’s playfullness. The creation tools had humor and playful elements scattered through out all its ui.

GIF EDITOR

GIF editor was one of our funnest tools to make. We spent a day with the entire web team brainstorming effects and crazy ideas. The result was the ultimate GIF editor that allowed the user to edit the gifs' colors and timing as well as adding captions and stickers.