Social Media

The importance of social media to web marketing can'st be overstated. To quote a few statistics from our Beginner'ss Guide to Social Media, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it's no wonder marketers now use these networks to interact with their customers. Google searches for 'social media' have seen a steady rise since early 2009, and data from this year'ss industry survey tell a similar story. Whether you'sve been in on the game from the very beginning or are just starting to wonder how social tools can apply to your own professional life, the resources on this page can help take you to the next level.

You'sll find the most recent Moz Blog posts about social media below, but first, we'sve hand-picked some of our favorite pieces of content, and would recommend starting here:

Most Recent Articles

Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)

We're excited to show you some brand new features in Followerwonk. Got a Pro subscription? You can analyze the last 2,000 tweets from any Twitter account. Find the most important tweets, most frequent interactions, and more!

With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.

Lead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter's head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards.

Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the "weight") of Status Updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all.

By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content.