iOS

iOS is the leading mobile operating system used by Apple’s iPhone and iPad. Learn about how businesses are using A/B testing and personalization to improve their users’ experiences on iOS mobile devices.

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.

Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.

In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.

Being the taco-fiend I am, I had to download the brand new, highly anticipated, Taco Bell app to check it out. Between the bright images and ease of use, I was very impressed (and more hungry).

My experience ordering a Burrito Supreme was delightful for the most part. Mid-order, a text message interrupted me (rude) and when I foregrounded the app to continue ordering, it asked me, “Wanna Rate the App?”

This experience inspired a question: when could Taco Bell ask me for a review to increase my chances of actually doing it?

One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.

iOS 8 is upon us. While developers have been busy brainstorming and building creative ways to use new features like interactive notifications, Touch ID APIs, app extensions, and other exciting changes (which we’ll dig into later), the tech world is waiting to hear from a very important stakeholder in this release: the user.

Today, we’re excited to announce the invitation-only Developer Preview of Optimizely for iOS. Optimizely for iOS is exactly what it sounds like: Fast and scalable A/B testing and optimization for native iOS apps, built on the same advanced platform trusted by more than 6,000 customers.