Ben proposes an alternative to archive.org: changing the fundamental nature of DNS.

Regarding the boo-hooing of how hard companies have it maintaining unprofitable URLs, I think Ben hasn’t considered the possibility of a handover to a cooperative of users—something that might yet happen with MySpace (at least there’s a campaign to that effect; it will probably come to naught). As Ben rightly points on, domain names are leased, not bought, so the idea of handing them over to better caretakers isn’t that crazy.