Tag: business

Is Ad Tech Being Haunted by The Ghost of Ad-tech Past? Being an ad tech startup these days comes with a ton of hurdles. Over the past 10 years, startups in the ad tech space approached brands with delusions of grandeur, over promising and under delivering. If you’re a new ad tech startup, this decade […]

Every company crosses several major hurdles on their journey from inception to success and possibly failure: Sales Force crossed a major hurdle when they realized that they needed to sell their product to the sales individuals and not IT people; Facebook crossed this when they got adoption outside of the major universities, and most of […]