If you’ve ever noticed a video ad perfectly flowing across your iPhone, you can likely thank AdColony. A pioneering mobile apps developer—partnering with Apple in 2008—AdColony pivoted in 2011 to create a speedy, high-definition video ad network for mobile apps. Last year, the firm increased revenue sixfold, doubled staff and moved into new offices while attracting Coca-Cola, Kraft, Honda, Capital One, McDonald’s and Microsoft as clients. Brands are signing on because they are averaging a 3 percent click-through rate for AdColony-run promos—high versus the rest of the digital-video world.

If you’ve ever noticed a video ad perfectly flowing across your iPhone, you can likely thank AdColony. A pioneering mobile apps developer—partnering with Apple in 2008—AdColony pivoted in 2011 to create a speedy, high-definition video ad network for mobile apps. Last year, the firm increased revenue sixfold, doubled staff and moved into new offices while attracting Coca-Cola, Kraft, Honda, Capital One, McDonald’s and Microsoft as clients. Brands are signing on because they are averaging a 3 percent click-through rate for AdColony-run promos—high versus the rest of the digital-video world.