Monday, February 8, 2010

Rosie's Clinches Bagel Deal With Pat

Ireland's only dedicated kosher bagel bakery, Rosie's Broadway Bagels, has teamed up with the country's third-largest plant baker, Pat the Baker, to dual-brand three existing varieties.

Rosie's founders, Rosie and Des Sheenan said they had been looking to formulate a deal with a plant bakery in order to extend the distribution of their products as a fresh rather than frozen option. There are also plans to introduce a third daily production shift at the bagel factory.

The three dual-branded varieties on offer are: plain, poppy seed and The Works – a bagel topped with poppy, sesame, toasted garlic and fresh minced onions.

'We're aiming at mums and dads who want to give their family healthy options; young urban professionals; people who've travelled to the US and want real bagels; and consumers who support Irish brands,' said Rosie.