This week at SMX East , I’ll be participating in the Deconstructing Pigeon Panel along with David Mihm , Adam Dorfman and Matt McGee , where we’ll discuss the effects of the update which happened at the end of July. Since we do a lot of SEO work for both local directory sites and local businesses, I am going to be showing some actual client data that demonstrate how both sides of the fence were affected by Pigeon. Today, I’d like to give you guys a little preview of some of the data I will be sharing for the real estate vertical, which was one of the first that we saw get rocked by Pigeon. The Pigeoning I found out about Pigeon when I saw this tweet: Anybody else seeing map pack missing for real estate searches? @mblumenthal @davidmihm @localseoguide — Brian Mayo (@brianmayo) July 25, 2014 Since we do a lot of local realtor SEO via our partnership with BoomtownROI.com , I ...