In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do...

Building your brand online is essential to building the reputation of your business in the digital world and it helps people identify that your business is different from others. Online branding is very important part of digital marketing and running a business...

Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get them instant results. The truth is that a proper social media marketing campaign requires a strategic...

What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online – most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more...

If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard...