Sport Management Major

Why Study Sport Management

A degree in Sport Management is an extremely popular field that will provide students with fundamental knowledge and skills centered on finance, management, marketing, law, facilities and event management pertaining to the organizations in the sports industry. The coursework in a sport management degree typically prepare students for careers with amateur, collegiate and professional sports organizations. Students are able to capitalize on several different types of sport related opportunities after graduating from a sport management program. Many established business professionals decide to go back to school in order to make a successful career transition into the sports industry. The sports industry in America currently generates over $200 billion annually.

What is the Sport Management Major Like?

Sport management includes any combination of skills related to planning, organizing, leading, marketing, communicating, and evaluating within the context of an organization whose primary product or service is related to sport. The undergraduate sport management program at AU is dedicated to the development of a degree related to the understanding of management in a sport-related setting. Students are offered the opportunity to develop the skills and knowledge necessary for a career in sport management. The curriculum provides students with the opportunity to pursue a degree that combines coursework and professional experience.