BroadSoft Receives Mobility Tech Zone 2012 LTE Visionary Award

GAITHERSBURG, MD -- (Marketwire) -- 01/24/13 -- BroadSoft, Inc. (NASDAQ: BSFT) announced today that Mobility Tech Zone, the leading website dedicated to the mobile broadband industry, has recognized BroadSoft's BroadWorks Application Server as a recipient of the 2012 LTE Visionary Award. Mobility Tech Zone is sponsored by TMC, a global integrated media company, and Crossfire Media, an integrated marketing company with a core focus on technology.

The abundance of broadband that LTE enables has a freeing effect for Mobile Network Operators (MNOs) to provide a carrier-grade quality of experience to users, and with BroadWorks, mobile operators across the globe can meet the bandwidth-intensive requirements for mobile applications, Unified Communications (UC) services, and fixed-mobile convergence. It represents a critical component of BroadSoft's UC-One platform, which combines an intuitive user experience, mobile-ready UC services, an open platform and a go-to-market program that enables mobile operators to offer comprehensive unified communications solutions that meet the specific needs of the market segments they serve -- in turn transforming the way enterprise users communicate across all preferred devices.

To ensure that mobile operators can fully leverage UC-One, BroadSoft architected its technology to easily integrate with 2G, 3G, and 4G IMS-based LTE networks. Additionally, because BroadWorks, deployed in more than 70 IMS networks today, has achieved Voice over LTE (VoLTE) IR.92 compliance, mobile operators can seamlessly migrate voice and messaging services to LTE and next generation networks.

BroadWorks is the core component of BroadSoft's UC-One platform that enables MNOs to deliver a superior, LTE-enabled communications experience for the user that extends beyond "best effort" services suitable for consumers but inadequate for the rigors of enterprise use, including:

BroadCloud, a hosted, cloud-based service delivery platform that allows MNOs to rapidly and cost-effectively bring unified communications services to market -- in turn enabling service providers to quickly monetize investments made in LTE networks.

BroadTouch, which provides enterprise users and consumers with intuitive interfaces to access their unified communications (UC) services across their preferred communication device, whether a desktop computer, laptop, smartphone or tablet.

"A key benefit to mobile operators is that BroadWorks is 'future-proof,' in that it works with service providers' existing 2G/3G networks, while enabling seamless migration to LTE networks going forward," said Leslie Ferry, vice president marketing, BroadSoft. "This means mobile operators can immediately begin monetizing LTE investments by delivering advanced applications and services only possible through LTE -- including Voice over LTE (VoLTE), mobile video calling and conferencing, instant messaging and presence and web collaboration. We are honored BroadWorks has been recognized for its industry impact as one of the most innovative, standards-based, telephony application servers available."

"BroadSoft's achievements in advancing 4G through LTE development is impressive and as such selected as recipient of the Mobility Tech Zone LTE Visionary Award," said Carl Ford, co-founder and community developer, Crossfire Media. "BroadSoft is an innovator and one to watch for the next evolution of solutions."

CIO, CTO & Developer Resources

"It is a pleasure to recognize BroadSoft with this award. Their contribution toward the future of mobile broadband is noteworthy," stated Rich Tehrani, CEO, TMC. "I look forward to more innovation from BroadSoft in the future."

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

About Mobility Tech ZoneMobility Tech Zone is the mobile broadband industry's information source for breaking news, analysis, product information, strategies and developments for mobility and communications professionals. Mobility Tech Zone is an expansion of 4G Wireless Evolution and is powered by TMCnet, the World's leading communications and technology website serving nearly 1.5 million unique visitors monthly. Mobility Tech Zone is sponsored by TMC and Crossfire Media.

About TMC
TMC is a global, integrated media company that helps clients build communities in print, in person and online. TMC publishes multiple magazines including CUSTOMER, INTERNET TELEPHONY, M2M Evolution and Cloud Computing. TMCnet is read by as many as 1.5 million unique visitors each month, and is the leading source of news and articles for the communications and technology industries. TMC is also the producer of ITEXPO, the world's leading B2B communications event, as well as industry events: M2M Evolution; Cloud4SMB Expo; DevCon5; HTML5 Summit; Super Wi-Fi Summit, CVx; AstriCon; StartupCamp; MSPWorld and more. Visit TMC Events for a complete listing and further information.

About Crossfire MediaCrossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.

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