Campaign against Fake Hair Loss Product Comparison Web sites

Advanced Restoration Technologies, the parent company of HairGenesis,
a provider of natural hair loss products and treatments, announced it
has launched a major campaign to force the shutdown of fake hair loss
products review Web sites that mislead patients to wrong products and
treatments.

Hair Genesis will work to establish sensible
truth-in-advertising guidelines, create positive working conduits with
the FTC and FDA, and also make available genuine hair loss information,
hair loss research links, as well as other proactive steps, company
officials said. Cumulatively, the intention of this process will be to
reward those hair treatment product manufacturers who 'play fair' and
penalize those who do not.

According to HairGenesis officials,
"Here's how the ploy works. A hair loss treatment product manufacturer
enlists a third party to set up a Web site with a url that gives the
impression that it is an objective third party consumer review entity.
The Web site is populated with text and images that purport to compare a
number of hair loss treatment brands, including the product brand
secretly sponsoring the Web site. Fake data is published which
supposedly shows that the sponsoring brand outperformed other brands in a
series of analyses."

Hair Genesis offers drug free natural hair
loss products, baldness treatments, and hair growth vitamins. The
company has a long history of research in hair loss treatment. It was
the first to develop the only naturally derived hair loss product to
demonstrate safety and efficacy under double-blind, placebo-controlled
conditions, the company claims.

Earlier in June, State University, New
York, in collaboration with HairGenesis, published the results of a
study that reported major advancement in the creation of an advanced
hair re-growth formula in a cell-based model of human hair follicle
keratinocytes.

Combining naturally derived 5 alpha-reductase
inhibitors with highly potent anti-inflammatory agents, the scientific
team showed how their proprietary composition could potentially
outperform single agent hair loss treatments, such as Rogaine or
Propecia, according to a press release from HairGenesis.

The new
study was published in medical journal 'Evidence-Based Complementary and
Alternative Medicine' (eCAM). According to officials at HairGenesis,
the new study validated

HairGenesis latest Generation V formulas
and once again distinguished HairGenesis as the sole example of a
naturally-derived hair loss product supported with objective,
critically-proven scientific evidence.