The Redster stars came from a stunning World Cup to Åre as medal contenders, withstood the public’s expectations, and rocked the 45th FIS Skiing World Championships! With three Gold, three Silver, and three Bronze medals: the racing team from the most successful skiing brand in the world with its superstars and silent heroes in the background once again proved that it’s the benchmark in race intelligence, performance and commitment. And let’s hear it again for Mikaela Shiffrin, Sofia Goggia, Marcel Hirscher and Marco Schwarz!

MARCEL HIRSCHER: GREATEST WORLD CHAMPIONSHIP HERO EVER

In the end, everything went well. In the last competition of this 45th FIS Skiing World Championship, the Slalom, Marcel Hirscher was fit enough again to make it his own Redster show again. His Slalom demonstration in the first run (big lead over the rest of the world) and the way he paced himself in the second run to bring home World Championship Gold medal N° 7 were simply a world-class performance! And now another World Record in Hirscher history: with 7 Gold and 4 Silver medals, Marcel is now officially the greatest World Championship hero ever. Even if he was too tired to be happy about winning the Silver medal in the GS, as he was extremely tired due to flu, then this was the Silver medal for the World Champion for commitment and mental strength.

MIKAELA SHIFFRIN: THE FIRST ONE WITH 4 WORLD CHAMPIONSHIP TITLES IN A ROW

Mikaela Shiffrin also experienced what it means to be ill and not be able to stay in bed, as a great World Championship decision was in the offing in Åre. In the hardest 59.28 seconds of her life, weakened by a virus and difficulty breathing, she wrote skiing history and become the superstar of the Skiing World Championship at the same time: as the new Super G World Champion, Bronze medal winner in the GS, and Slalom World Champion for the fourth time in a row. Never has a female athlete managed to defend a World Championship title supremely three times in a row: Schladming – Vail / Beaver Creek – St. Moritz – Åre. And all that at the age of 23.

MARCO SCHWARZ: THREE MEDALS – A MEGA RESULT

It’s his first great winter: since Marco Schwarz won the city event in Oslo on New Year’s Day, nothing can slow him down! The 23 year old transferred his performance like an old hand from the World Cup to the big events: Bronze in the Combined, Silver in the Team event, Bronze in the Slalom and fifth as a GS rookie in the most important race this winter to boot. Experts, such as Marcel Hirscher, confirmed that he hasn’t reached his full potential yet. Blacky takes it all calmly in his stride, just like everyone else. A top-class athlete on his way to greater things!

SOFIA GOGGIA: A DREAM COMEBACK IN SILVER

After such a complicated fractured ankle, which happened before the start of the season and a three month forced break you can normally write off the whole winter and be really grateful to be able to ski again moderately without any pain. Unless you are of course someone exceptional like Marcel Hirscher or Sofia Goggia. The Atomic speed queen came back, watched, and came Second twice in the World Cup: her dream comeback in Silver only two hundredths of a second behind her team colleague Mikaela Shiffrin. And that will remain a sensational performance forever!

CHRISTIAN HÖFLEHNER: THE TEAM BOSS SAYS

“Åre was a challenging World Championship for us due to the partially adverse weather conditions and Mikaela and Marcel being ill. With three Gold, three Silver, and three Bronze medals; nine medals in total, we’re really happy”, summarized Christian Höflehner, the successful Global Race Manager at Atomic, who doesn’t only praise all the athletes, but also the whole service crew. “I’m really proud to be part of a team, where everyone from top management, to the R&D department, production and service team to the superstars, who are so enthusiastic, dedicated and give it everything for our success. I think this Redster spirit, which runs through everyone and everything at Atomic, is the secret of our success. Naturally it’s very pleasing to see that our race material worked so well for everyone as well.”

Even after the World Championships the next events in the World Cup have yet to be decided. “We’re approaching the decisive phase in the World Cup season now, it’s especially important for us to keep the pressure on here,” says Höflehner, “Up until now we’ve won 26 out of 53 World Cup races all the other athletes and brands together have won 27. We want to keep up this performance up until the last race of the season.”