Blogs

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

A recent study found that "nearly one in five of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen." It's no surprise then, that many have taken this effective advertising medium and utilized it in an alternative way to provide a new service, wayfinding or directional signage.

So you've successfully deployed a digital signage solution; you've followed all the rules for strategic locations can navigate the CMS software with the best of them — but do you actually know how to reap the benefits of digital signage?

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.

Digital signage display technology from Samsung recently was used in a prototype "Safety Truck" aimed at preventing traffic accidents and fatalities from drivers trying to overtake and pass semitractor-trailers.

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.