Give to Grow: Community Service and the Hyperlocal Agent / Leveraging Your Passion into Pay

You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere.

Learning Objectives:

Upon completion of this session, participants will be able to:

Identify your own individual points of passion regarding community involvement/giveback.

Create a community service plan of action and complimentary business goal.

Create a communication plan to share those passions to their clients, sphere and community, as well as the media, to maximize exposure and ability to do good

Explore sample win-win scenarios for use with nonprofits and community organizations that outline the benefits of your partnership and involvement, as well as outline expectations of the business relationship; create a detailed proposal for submission to organizations and nonprofits.

Learn to identify local nonprofits and evaluate their potential as a community partner for your business