ASOS came to Noise looking to spark a social conversation around their student discount and rapidly grow their student database.

Solution:

Over 4 weeks we hosted a bespoke offer and competition, encouraging students to claim their 10% student discount and enter to win an exclusive ASOS giveaway. The results speak for themselves, with over 43,372 pieces of student data collected and 58,142 social engagements.

3,200,000

NATIVE IMPRESSIONS SERVED

17,871

REFERRALS

58,142

SOCIAL ENGAGEMENTS

21,686

COMPETITION ENTRANTS

ASOS Beyond Basic

The campaign promoted the ASOS Beyond Basic competition and 10% discount to our student audience. We designed and hosted a range of creatives across the Student Money Saver website, email and social channels to drive referrals through to ASOS student landing page.

ASOS Ireland

The campaign promoted a bespoke €200 ASOS voucher giveaway to build the ASOS Ireland student database. Targeting Ireland and UK respectively, both promotions generated high levels of engagement with thousands of comments, likes and shares; Creating vitals conversations between ASOS and Students.