With Native Video Ads, Take What You Know About Pre-Roll And Throw It Out The Window

It should come as no surprise that the first five seconds of online videos have a strong influence on a person's likelihood to complete the video.

Given that we live in a world full of content, where decisions are made in an instant and our attention spans have dwindled to a mere eight seconds (apparently one second less than a goldfish!), this makes a lot of sense.