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History
Portofino was a former fishing village on the Gulf of Tigullio in Genoa, Italy and serves as a classic Mediterranean vacation spot for actors and actresses across the world. The quaint little place provided the inspiration for the Portofino family of IWC Schaffhausen in the late 1970s. The watch collection was crafted to provide a classic simplicity which appeared beautifully in the pioneer watch, the IWC Lepine open-faced pocket watch whose dial was turned through 90 degrees and was equipped with a moon phase display.

Features
Highly acclaimed for its stylistic design and myriad features, the IWC Portofino collection has something to whet every watch lovers appetite. The features range from Portofino Chronograph watches with two or three visually elegant complications, to the classic moonphase complication present in vintage collections only. The materials clothing the case include rose gold, white gold and stainless steel with hand-stitched alligator leather straps in assorted colours of black, chocolate, camel and midnight blue. A select few from the Portofino Automatic edition feature an elegant Milanese mesh stainless steel bracelet, keeping in sync with the leisurely charm of the collection.

Events
The Portofino Midsize watch collection was launched as recently as 2014 with lavish fan-fair and gala dinners. Celebrations were held in Dubai at the Ladies only fashion Dinner, showcasing the “Timeless Portofino” and hosted by CEO of IWC Schaffhausen, Georges Kerne and Brand director, Karoline Huber. In Hong Kong a splendid dinner party starring the Portofino Midsize watch collection was hosted by IWC Schaffhausen and attended by many Portofino devotees and friends.

Associations
The Portofino family is beloved among the talented and famous. Australian actress Cate Blanchett is a Friend of the Brand who represented the 2014 IWC Portofino Midsize edition in Dubai along with Czech model, Karolina Kurkova. Brazilian model and actress, Adriana Lima also attended the novel Ladies only Fashion dinner in Dubai as a brand ambassador and friend.

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