What do Hollywood, donuts, beer, newspapers, and the ETF business have in common? Just ask the State Street Global Advisors (SSgA [profile]) team.

Boston-based SSgA is sponsoring a new podcast series, Crazy Enough, that stars actress (a Massachusetts native who is also a director and business owner) Elizabeth Banks and directed by David Gordon Green, SSgA chief marketing officer Stephen Tisdalleconfirmed yesterday. The idea is to highlight the success of mid-cap companies that SSgA's SPDR S&P MIDCAP 400 ETF invests in, companies like Dunkin' Donuts, EPR Properties, the New York Times, and Sam Adams.

"Despite delivering higher annualized returns over the last two decades, mid-cap stocks receive scant attention when compared to their large and small cap peers," Tisdalle states. "Crazy Enough to Work takes a fun, innovative and engaging approach to help investors get a closer look at several companies that make up the mid-cap equity sector."

"As a fellow entrepreneur, I found it exciting to go behind the scenes and help these organizations tell their stories to the world," Banks states.&nbsp