The project has been driven by Birmingham City University, with support from names such as Jaguar Land Rover and Aga.

It features more than 100 exhibitors from business and education, and also has a “design fringe” programme with more than 20 art and design seminars and activities.

Birmingham City University students will be selling their own designs at the Birmingham Made Me shop in the Mailbox, while race tyre maker Dunlop Motorsport is celebrating its longstanding manufacturing presence in the city by taking part in the show.

The firm, which supplies more than 250,000 tyres to race teams across the globe, has even commissioned a special race tyre for the event.

Kate Rock, PR Manager Dunlop UK said: “The technology that goes into tyre making doesn’t usually get as much limelight as the cars or the drivers, but they really can make or break a race.

“We have been manufacturing in the city since 1917, which is why we are proud to be showcasing our work at Birmingham Made Me.”