Best Buy-Backed Shopping Service Launches

Best Buy announced Wednesday that Tecca, a personal shopping and information service offered through a mobile application. Tecca includes pricing information, as well as original editorial content.

The tool was created with backing from a digital media fund that Best Buy launched last year along with Fuse Capital.

“Our goal with Tecca is simple: help inspire consumers to make confident decisions about personal technology and electronics, whether they’re purchasing new products or making the most of the devices they already own," Ross Levinsohn, Tecca's chairman, said as part of the annoucnement. "Tecca helps consumers navigate our increasingly complicated and connected world through a simple, free ‘virtual concierge.’"

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