The Worldwide Fund for Nature (WWF) was conceived in 1961, and is the
largest conservation organisation in the world, focussing their work on
saving endangered species and conserving the world's most precious natural
places. The reverse of this 50p design features 50 different icons to
represent the variety of work which the organisation is involved with.
Created by award-winning graphic designer Matthew Dent.

Matthew said: 'I wanted to design a selection of stylised icons to
represent the various facets of WWF that would be recognisable when fitted
onto the coin's face. Peer closely and you'll see mammals, birds, fish,
insects and lizards, fruit, seeds, trees and plants, and icons
representing the human impact'.