The Null Device

Browsing some of the increasingly popular retro bike designs recently, I came across the Old Bicycle Showroom ("Purveyors of Fine bicycles to Nobility & Gentry"); and I met Pashley's owners' club of "jolly chaps", who look more Friedrich Nietzsche than Fausto Coppi. Then there is the Tweed Run, issuing its dress code like a public school prefect: "Now look here, proper attire is expected"; and Rapha, with its series of Gentlemen's Races, and clothing for gentlemen.

The irony that the article points to is that the golden age of aristocratic cycling is only slightly less fantastic than steampunk, with cycling having been a largely proletarian phenomenon, at least until the age of high-tech materials and the (distinctly modern) bike snob (not to mention of ubiquitous car ownership):

Seventy early cycling clubs were named after the campaigning socialist paper The Clarion (founded 1891), with its ideal of fellowship. The brief aristocratic fad for cycling petered out when the bike became too popular to be posh. It has, as Tim Hilton's memoir One More Kilometre and We're in the Showers relates, "belonged to a lower social class" ever since. Until, that is, the recent popularity of cycling among wealthy men persuaded some marketing departments to rewrite the history of cycling. But does this retelling make any sense?

Or, to quote from one of the commenters: "Mummy, why is daddy dressed as a racist?"