Welcome to part 3 of this of this mini series. Hope you’re finding them useful. If you’ve not had the chance to check out part 1 or part 2 yet, then make sure you do!

Today we are looking at simple things you can do with your website that will prevent distracting your visitor away from what you want them to do. When they arrive at your site you want them to be focused so that they buy your product, sign up to your list, or get in touch with you, whatever the action is you want your visitor to do which results in a conversion or a sale.

No 1 Relevance

Make sure that what they are seeing when they arrive at your page, is relevant to what you are trying to achieve. This may sound really obvious but you’d be surprised at how many distractions can be incorporated into pages, which ultimately send your customers in the wrong direction.

You need to be clear in your own mind what it is you want your visitors to be doing. Then you can make sure you remove anything that does not encourage this. So removing adverts, redirections, clickable links anything that will lure your visitor away from where you want them to be. If there are things like website navigation that need to stay, just make them less visible and more subtle. If you’re using images – make them relevant. They’ll want to encourage and motivate your visitor to carry out the desired action.

No 2 Reassurance

You want your visitor to feel safe and confident that they’re not being ripped off, used or deceived in any kind of way. This is especially important if you’re selling something. You can achieve this with satisfaction guarantees and genuine feedback and reviews from other customers. You can offer assurances that their details are valuable and will be safe and never be shared or sold.

Also making it clear that you are easily contactable and will always respond to any queries or questions, can help with this. If you have a blog or comments section on your website and you respond to people when they leave comments, this is visual confirmation that you are there and you interact with your visitors. This really is a great way to make them feel reassured.

No 3 Keep Things Simple

Don’t make your visitor jump through hoops to get them to do what you want them to do. Too many forms and various different steps can put people off, especially if they’re visiting your site via a mobile phone. You don’t want your visitors feeling annoyed or like you’re wasting their time. We’ve all been to sites like this. You see something you like or want, but then actually getting it turns out to be more bother than it’s worth so you abandon it. 9 times out of 10 it’s then discarded from your memory never to be revisited. Don’t make your visitors feel like this, keep the process quick, easy and simple.

Try these tips out on your page and see how you get on and let me know in the comment box below, or if you have any other tips that have worked for you. Always interested in learning! If you’re reading this but you’re not at this stage yet, maybe you don’t have a website up and running but you would like to, check out my #1 recommendation of the best place to get started. You will find everything you need plus amazing support and encouragement. It’s really helped me and it can really help you. Check it out here.