James Bay unveils new video

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James Bay has unveiled the official music video for Us the latest single to be unveiled from his much anticipated second album, Electric Light. The follow up to his internationally acclaimed, multi-million selling, BRIT and Ivor-winning, triple GRAMMY® nominated debut, Chaos & The Calm (2015), Electric Light will be released on 18th May (Virgin EMI). Tour dates.

The cinematic clip stands out as his most emotionally charged and touching video to date. Intercutting subjects of all races and genders facing depression and strife, the visual proves poetic, poignant and raw. In between these shots, the camera focus on Bay singing alone, sharing the same struggle exemplified by his overpowering, but vulnerable delivery.

The beautiful video brings to life a feeling of unity and on the song Bay says: “Touring my music means I’ve been lucky enough to meet people all over the world and witness the phenomenal strength of crowds. Gigs can be the greatest proof that positivity and strength comes from us all sticking together. I wrote this song to explore unity and inclusion. Looking through the lens of my own personal relationships, this song turned out to be a particularly important moment on the album for me."

Us has quietly become a fan favourite. It already eclipsed the 3-million-mark on Spotify and Bay performed the song earlier this month as an online exclusive on Late Night with Seth Meyers. View that HERE.

Electric Light [Virgin EMI] will be released on Friday 18th May, 2018. The pre-order for the album is live now, granting fans instant grat downloads of “Us,” “Pink Lemonade,” and “Wild Love.”

Captivating venues everywhere, he revs up his sold out Electric Light Tour this May following the album’s release. See full dates here.

Composed in East London’s Baltic Studios, Bay co-wrote and co-produced Electric Light with longtime friend and collaborator Jon Green and brought onboard Paul Epworth [Adele, Florence and The Machine] to add final production elements to the record. “Wild Love” has already reached 15 million Spotify streams and its official music video co-stars Natalia Dyer of Stranger Things. Watch the “Wild Love” music video here. “Pink Lemonade” has also raised its hand as a standout with over 3 million streams and features an “almost” intergalactic music video with a heartwarming twist. See the official “Pink Lemonade” music video here! Across the globe it has earned widespread critical acclaim from NME, Harpers Bazaar, Time, GQ, Rolling Stone, People, Clash, Billboard, and more.