Evaluation
Part 3
How effective is the
combination of your main
product and ancillary
texts?

The
Products…

House Style

Typographyâ&#x20AC;Ś

Here, I created a
subtext that was also
consistent throughout
the Magazine Advert
and the Digipak. I
complimented the
writing with splashes of
orange on certain
letters, so that it would
relate to the bandâ&#x20AC;&#x2122;s
colour scheme or
Orange and Blue.

The majority of the typography we used
was hand drawn by myself, and this one
in particular is used on the Magazine
Advert, C-D, Digipak and also our Bonus
Poster. This helps creates an identity for
the band as well as a sense of branding
through the products.

House StyleColour and

We kept the same shade of blue through the
majority of our products to symbolise a fresh
and youthful band. It also helps the audience
to recognise the Band’s products through the
colour scheme.

Photos…

Here is the same photograph
used on two of our ancillary
products; Magazine Advert and
Digipak. However we
manipulated the board they was
holding by changing the text to
make it relevant. I think this works
quite well and is again easier for
the audience to recognise as an
association with “Ambush Creep”.

Representation
of the Band
The band is represented through the clothes they wear.
They all wear snap-backs (Caps) to represent the youth
of today and the current fashion trend. They all wear
bright colours to connote a certain happy vibe to their
audience. Their friendship is also portrayed in the way
they act and behave making it verisimilitude. The
group photos from the Digipak and Magazine Advert
also reflect this.

Representation
of the Band

Lamarâ&#x20AC;Ś

Lamar takes the first verse of the
song. His style is very similar
throughout the music video,
wearing big Jumpers with a
matching Snap-back. This reflects
his personality of being comfortable
and stylish. His specific location for
his verse was the roadside outside
of school. This connotes he is lovestruck and just an ordinary boy.

Representation
of the Band

Karimâ&#x20AC;Ś

Karim is seen as the cool
guy out of the band and
takes the second verse of
the song. He tends to wear
different types of clothes
depending on his mood but
he continues to wear his
snap-back. His facial
expressions reflect his funny
personality within the group.
His particular location for his
verse was the alleyway,
connoting that he is the
cool kid, and thinking he
has won her heart.

Representation
of the Band

Raphaelâ&#x20AC;Ś
Raphael is seen as the
funniest guy of the group,
with him taking the last verse.
His personality comes across
with his facial expressions and
gestures through the music
video. He also dresses for
comfort reflecting what most
boys wear today. His
particular location for his
verse was Christie Park, near
school. This reflects his sporty
personality as he is on a
basketball court as he sings.

Mode of Address

The mode of address we have used
throughout all of our products is a
humorous tone. We wanted to keep
it quite light-hearted and represent
love-at-first-sight. We wanted to
appeal to a working/middle class
audience, who has a sense of
humour and would enjoy following
the narrative. Our music video
follows the 3 boys love-struck, in
hope that they will win the girl at the
end. We wanted people to be able
to relate to this story and laugh at
their own experiences of first time
love. To keep the humorous tone
throughout, we added a lot of
comical scenes, like when the boys
trip up Raphael and singing the
lyrics from behind a tree.

Themes
A theme we used across the music video was Loveat-first-sight, with all the boys after one girl.
Another theme we used across all the products
was the snap-backs, representing the current
fashion trend as well as being a commonly
related image for boys. This was specifically
highlighted on the bonus poster with us having 3
specific snap-backs layered on top of the
images of the boys. They also wear the snapback in the photo shoot as well as throughout
the music video.