Committing to target "the MySpace generation," Universal VP Ken Graffeo announced Wednesday that the studio plans to include web-enabled features in all of its new releases on HD DVD, starting with 'Heroes: Season One' on August 28.

The move appears to be intended to emphasize a technical advantage of HD DVD over rival format Blu-ray, which has yet to roll out any discs with features that utilize internet connectivity.

Pointing out that Blu-ray players "don’t have the consistency in their machines to be able to handle this," Graffeo's remarks came as attendees at the Home Media Expo got the very first peek at scenes and features from the highly anticipated 'Heroes' HD DVD release.

Although execs at the show remained tight-lipped about exactly what type of web-connected features the 'Heroes' HD DVD will include, Universal's Graffeo likened them to those of the massive social network MySpace. "We are developing that same community," explained Graffeo. "With 'Heroes,' producer Tim Kring is very involved in letting HD DVD users exclusively participate in the Heroes community."

Expect more complete details about the 'Heroes' HD DVD release later this month from Comic-Con, where NBC-Universal is planning a session with the show's cast and crew.

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