“The site has evolved into a place not only where our current riders can submit their SEPTA experiences via photos and emails, but it is also the spot where new and potential riders can get information they need to create their own SEPTA stories,” said Elizabeth Bradford, SEPTA Director of Marketing.

The site features a display of Instagram photos taken using the hashtag #ISeptaPhilly showing attractions throughout the region, all accessible by SEPTA’s regional rail, bus, trolley or subway networks. The site also features how-to videos showing ways users can navigate the Market-Frankford Line, Broad Street Line, buses, trolleys and regional rail network.

ISeptaPhilly was launched in spring 2012 and recently revamped, and also features unscripted commercials where riders in the 18-34 age range targeted with social media platforms talk about the first time they rode on the SEPTA network. Also available through the site are discounts for users of SEPTA passes, contests to score prizes by finding old SEPTA signs or checking in on FourSquare, and maps and schedules to find your way around the region.

“SEPTA is so much more than a way to get to and from work or school. It’s a means for exploring places across the city and region you might never have known existed,” said Bradford.

“We want ISeptaPhilly to be the starting point for those adventures,” she said.