Leading Lights

Belfast Ambassdors

Business tourism is big news in Belfast. In the last five years alone, the team at Visit Belfast, working with its partners, has attracted over 400 prestigious conferences from all over the world, bringing 150 thousand delegates to the city and generating over £200 million for the local economy.

But while these conferences are undoubtedly the result of hard work from the tourism industry in the city, and an increasing portfolio of products that make Belfast a destination of choice, what many don’t know is that some 79 percent are secured with the help of a local ambassador.

The Belfast Ambassador Programme, is a network of local professionals who work with Visit Belfast in promoting the city as a conference destination. Spanning all sectors – from agriculture to zoology – these experts in their fields have helped the city secure millions in tourism revenue.