Martin Sorrell is apparently much in demand on the conference circuit. While speaking at Ad:Tech in New York on Wednesday morning, the WPP CEO reminded organizers not once but twice that they'd asked him for three years to appear before he agreed to grace the assembled digital nerds with his presence. Sorrell used the occasion to stroll Oprah style into the crowd at the Jacob Javits Center and basically regurgitate WPP's three-pronged strategy of focusing on emerging markets, digital media and consumer insights. A couple pieces of good news: The economy is "less worse," and WPP now finds Google a "much friendlier frenemy." A downer for the agency world came when Sorrell talked about industries dealing with "overcapacity" by shrinking their cost bases. That means more procurement torture sessions. "I have never known clients more focused on cost as they are now," Sorrell said, noting he's been in the business 33 years.

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Martin Sorrell is apparently much in demand on the conference circuit. While speaking at Ad:Tech in New York on Wednesday morning, the WPP CEO reminded organizers not once but twice that they'd asked him for three years to appear before he agreed to grace the assembled digital nerds with his presence. Sorrell used the occasion to stroll Oprah style into the crowd at the Jacob Javits Center and basically regurgitate WPP's three-pronged strategy of focusing on emerging markets, digital media and consumer insights. A couple pieces of good news: The economy is "less worse," and WPP now finds Google a "much friendlier frenemy." A downer for the agency world came when Sorrell talked about industries dealing with "overcapacity" by shrinking their cost bases. That means more procurement torture sessions. "I have never known clients more focused on cost as they are now," Sorrell said, noting he's been in the business 33 years.