Fast Market Research

"Home Insecticides in Georgia" Is Now Available at Fast Market Research

Recently published research from Euromonitor International, "Home Insecticides in Georgia", is now available at Fast Market Research

Boston, MA -- (SBWIRE) -- 06/24/2014 -- Insecticides used to be sold only in hypermarkets earlier but since development of modernised retailers the companies are able to present all their production on shelves altogether and consumers have the opportunity to see a wide range of products closer to their house and find the product that fits their demand most. Apart from this, even if people do not buy insecticides on a daily basis they get more acquainted with these products. Their awareness grows due to a more frequent encounter with them. New brands bring samples on the market quite often; however, they are unstable and most of them fail to occupy significant market shares.

Competitive Landscape

SC Johnson & Son continued to lead home insecticides in 2013 on the strength of its Raid brand, holding a 40% retail value share. Holding a 21% total value share, Arnest ranked second with its three brands: Dikhlofos, Picnic and Armol. Kontey, with Killer and Kinicla brands, ranked third with a total 4% retail value share. SC Johnson& Son and Arnest were leaders in 2012 as well. They have been on Georgian market for years and their brands are very well known due to their active advertising campaigns. In addition, they both have a wide variety of products that help them to boost their sales. Kontey is relatively new on the market compared to the other two. It has wide range of product lines and is present in all kinds of shops.

Tourism is gradually developing in Georgia and hiking is becoming a more and more popular way to visit diverse places of the country - not only amongst foreigners but also amongst local tourists as well. As walking in nature implies encountering diverse types of insects, sales of insecticides are expected to grow seasonally, especially products that fight flies and mosquitoes as they are the most widespread flying pests in Georgia.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Georgia with research from Euromonitor's team of in-country analysts.

- What is the market size of Insecticides in Georgia?
- What are the major brands in Georgia?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Georgia?
- What are the key new product launches in the insecticides market?

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