This is the first in a really weird series of ads I’m posting from the Ford Instrument Company. All of them involve these two little dolls doing things like launching missiles or torpedoes, shooting guns, or manning radar stations. Very odd stuff.

about missile guidance
…AND FORD INSTRUMENT COMPANY
To make sure that a missile hits its target, Ford Instrument provides it with a guidance system that is sensitive to the variable conditions it meets along the way. If you have problems in this field, it will pay you to talk them over with Ford engineers. Guided missile devices are typical of the systems that Ford designs and manufactures for the Armed Forces and the Atomic Energy Commission. Thousands of Ford specialists are now working on such projects as electronic, hydraulic, mechanical and electrical servo-mechanisms, computers, controls and drives.

“Blueprint for Tomorrow”, “Office of the Future”â€”these are phrases used to describe Sylvania’s new Univac Data-Processing Center. For Sylvania is creating, with the Remington Rand Univac, a nerve center for its entire decentralized operations. It is utilizing Univac’s electronic speed and unrivalled accuracy to establish a priceless storehouse of up-to-the-minute management information. This will be available for rapid and truly enlightened management decisions at all levels, and at all locations.

Every alert executive should know the significance of this new step towards automation in business. To get the complete story of Sylvania and Univac, write for EL278, “Is This a Blueprint for Tomorrow’s Offices?” Room 1702, 315 Fourth Avenue, New York 10, N. Y.

PEACE MAKER
They called this weapon the Peacemaker. In the hands of the Western lawmen, it brought peace and order to the turbulent frontier.
In the West today, Sandia Corporation engineers and scientists explore new frontiers in research and development engineering to produce modern peacemakers . . . the nuclear weapons that deter aggression and provide a vital element of security for the nations of the free world.

149 SKF BEARINGS
are on this, the Largest Airplane in the World
NO time to think about bearings … not when the altimeter registers ten thousand feet… not when a hundred trusting passengers are dozing in their seats behind.
No time to wish that the bearings had been purchased upon performance rather than upon price… not when the twelve roaring motors on the wing will continue to roar only so long as the bearings stand up … nor when the twenty-four engine generators are running on them, and lighting dynamo, radio installation and fuel pump depend upon them.

The plane that helped win the war now helps win the peace
â€”the Douglas C-54
Last August nearly 4,000 Moslem pilgrims bound for Mecca were stranded in Beirut 800 miles from the holy city.

In one of the finest demonstrations of international good will, the Department of Defense provided a “magic carpet” in the form of the Military Air Transport Service to speed these pilgrims on their way.

Electronic “brains” rely on COPPER!
Today, electronic computers pre-test the performance of guided missiles . . . forecast next year’s sales . . . build safer bridges . . . and guide 5,000 freight cars a day through the mazes of 65 trunk lines in a single railroad yard.
You simply dial your instructions to these modern computers; they obey faster than thought.
But they need copper to operate.
Like nerves to the human head, copper wires transmit impulses to and from electronic “brains”. Other vital computer parts are of copper, too.
Perhaps your product doesn’t need to “think” . . . just act. Make it of copper and you make sure of performance no substitute can equal.
COPPER & BRASS
RESEARCH! ASSOCIATION
420 Lexington Avenue, New York 17, N.Y.
… AN INDUSTRY SOURCE OF TECHNOLOGICAL AID. INCLUDING A LIBRARY OF TECHNICAL LITERATURE AND A COUNCIL OF SPECIALISTS
COPPER OR ITS ALLOYS PROVIDE THESE ADVANTAGES:

NEW WAY TO SMOKE
TOUCH A BUTTON!
LIGHTED CIGARETTES
COME OUT OF MAGIC CASE
IMAGINE this! You take a beautiful case from your vest pocket! Automatically a cigarette and a flame appear. You puff . . . and a LIGHTED, ready-to-smoke cigarette is delivered right between your lips. Smokers crowd ’round
when you use it . . . they gaze in wonder . . . everyone of them wants a Magic Case. Just use a Magic Case half a dozen times a day and you will get a money-making thrill such as you never had before. You can hand out Magic Cases almost as fast as you can take in the money.
Try it AT MY RISK
Make up to $16 a Day!
You never saw anything like the Magic Case before in your life. It’s got Novelty,
Practical Utility, Universal Demand. Let me send one to you for 15 days’ trial at my risk. Just use it . . show it . . . watch smokers reach for it . . . eager to buy. Agents are coining money fast. You can, too. Write quick.
MAGIC CASE MFRS., Dept. E-3549
4234 Cozens Ave. ST. LOUIS, MO.

Maybe you need a complete engine, or a single precision part. Maybe you have “only an idea” in the rough or blueprint stage that needs development. Or a metal product that needs precise and speedy fabrication. In any case-look to Lycoming! Lycoming has a long-tested reputation for meeting the most exacting and diverse metal-working requirements, both industrial and military. Whatever your problemâ€”look to Lycoming!

This is the first in a great series of ads for New Departure ball bearings, none of which have anything to do with ball bearings.

Letter-Matic 1960?
NEW DEPARTURES OF TOMORROW
Think of dashing through your correspondence with this imaginary scribe! It converts your voice into electronic impulses which type, micro-record, fold, insert, seal, address and stamp letters almost as fast as you can dictate!
It’s just a notion now! But when some foresighted engineer works it out, you can bet New Departure will be called in to design the right ball bearings to keep these intricate parts working smoothly. New Departure works with engineers right from the planning stage to develop the exact bearing for even the newest departure in design.
NEW DEPARTURE â€¢ DIVISION OF GENERAL MOTORS â€¢ BRISTOL, CONNECTICUT