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ISBN:
9780967991214
/ 0967991218
The Revenge of Brand X: How to Build A Big Time Brand - on the Web or Anywhere Else ROUND 2
by:Rob Frankel

In this newly updated and expanded edition of his top selling book, Rob Frankel shows you how "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem." This newly expanded and updated edition of "The Revenge of Brand X" compares predictions and...
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In this newly updated and expanded edition of his top selling book, Rob Frankel shows you how "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem." This newly expanded and updated edition of "The Revenge of Brand X" compares predictions and case studies from the past and well into the future of brands in every kind of sector. With "Revenge of Brand X," you'll be able to: * Learn what a brand really is and how it affects all aspects of your business * Turn your user base into an army of evangelists promoting your brand * Lower your customer acquisition costs * Make your product or service less susceptible to price-cutting competition * Generate more sales and higher profits * Charge more for commodity products and services * Understand how big companies make the worst branding errors * Learn why bigger is almost never better * Implement bottom-line tactics that stem from a solid branding strategy * And much, much more.
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