2016-12-10T03:25:23ZPractical implementation of social media strategy design for SMEs: SMEs case study implementationhttp://hdl.handle.net/2117/17239
Practical implementation of social media strategy design for SMEs: SMEs case study implementation
Rodríguez Donaire, Silvia; García-Almiñana, Daniel
This research draws attention to the fact that the new generation of Internet, Web2.0, is creating new ways of doing business that fosters collaboration and a flexible exchange of information between users. Particularly, Web2.0 allow businesses to adopt a new structure regarding communication and interaction and new content referring to new forms of meeting the needs of consumers. This book aims to inform managers about the power of the social media in the business field; to assist managers in designing, implementing and developing their social media strategy as an alternative channel of communication for the company; and to show managers some potential changes in their businesses through the adoption of social media. To show the social media strategy design and implementation, the book conducts a multiple case study research. In general, the results from our case studies show an initial shift in business activity in terms of economical transactions (e.g. reducing advertisement cost) and social transactions (e.g. increasing customer brand awareness).
2013-01-09T16:40:12ZRodríguez Donaire, SilviaGarcía-Almiñana, DanielThis research draws attention to the fact that the new generation of Internet, Web2.0, is creating new ways of doing business that fosters collaboration and a flexible exchange of information between users. Particularly, Web2.0 allow businesses to adopt a new structure regarding communication and interaction and new content referring to new forms of meeting the needs of consumers. This book aims to inform managers about the power of the social media in the business field; to assist managers in designing, implementing and developing their social media strategy as an alternative channel of communication for the company; and to show managers some potential changes in their businesses through the adoption of social media. To show the social media strategy design and implementation, the book conducts a multiple case study research. In general, the results from our case studies show an initial shift in business activity in terms of economical transactions (e.g. reducing advertisement cost) and social transactions (e.g. increasing customer brand awareness).Guía per a l'avaluació de les competències en els laboratoris de ciències i tecnologia (AQU)http://hdl.handle.net/2117/9421
Guía per a l'avaluació de les competències en els laboratoris de ciències i tecnologia (AQU)
Martínez Martínez, María del Rosario; Cadenato Matia, Ana María; Graells Sobré, Moisès; Pérez Cabrera, María José; Amante García, Beatriz; Jordana Barnils, José; Gorchs Altarriba, Roser; Salán Ballesteros, Maria Núria; Raventós Santamaria, Mercè; Algaba Joaquín, Inés María; Albareda Sambola, Maria; Bohigas Janoher, Xavier; González Azón, M. Carmen; Pérez Morales, Isabel; Sainz García, Daniel; Portet Cortés, Esperanza; Periago Oliver, M. Cristina; Gallego Fernández, María Isabel; García-Almiñana, Daniel; Jorge Sánchez, Juan; Pérez Poch, Antoni
2010-10-06T08:10:51ZMartínez Martínez, María del RosarioCadenato Matia, Ana MaríaGraells Sobré, MoisèsPérez Cabrera, María JoséAmante García, BeatrizJordana Barnils, JoséGorchs Altarriba, RoserSalán Ballesteros, Maria NúriaRaventós Santamaria, MercèAlgaba Joaquín, Inés MaríaAlbareda Sambola, MariaBohigas Janoher, XavierGonzález Azón, M. CarmenPérez Morales, IsabelSainz García, DanielPortet Cortés, EsperanzaPeriago Oliver, M. CristinaGallego Fernández, María IsabelGarcía-Almiñana, DanielJorge Sánchez, JuanPérez Poch, Antoni