Description

Copyright 2016

Dimensions: 6" x 9"

Pages: 304

Edition: 1st

Book

ISBN-10: 0-13-389256-5

ISBN-13: 978-0-13-389256-7

Transform Raw Social Media Data into Real Competitive Advantage

There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences.

Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.

Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes.

You’ll learn how to:

Focus on the questions that social media data can realistically answer

Determine which information is actually useful to you—and which isn’t

Cleanse data to find and remove inaccuracies

Create data models that accurately represent your data and lead to more useful answers

Use historical data to validate hypotheses faster, so you don’t waste time

Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully…grow profits,and keep them growing.