Sponsorship Activation

Where brands invest in sponsorship, it’s important to amplify the sponsorship to drive return on investment. Purity has worked on a number of sponsorship activations from Microsoft and the British Lions in the UK and Australia, to Samsung and the Winter Olympics across Europe to BNY Mellon and the Oxford versus Cambridge Boat Race in London.

We work closely with clients to understand the sponsorship and brand objectives to create the most effective activation concepts.

We bring sponsorship properties to life giving consumers the opportunity to engage with brands, bringing them front of mind, changing purchasing behaviour and perceptions.