Proven Winners Unveils New Designs

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Proven Winners

Next year, Proven Winners will show off a new look — one that stems directly from the needs and likes of their consumers.

Proven Winners recently unveiled new tag and container designs for 2008, selected by visitors to the Proven Winners Web site. More than 1,600 people responded to an online survey during a 1-week period.

“As we continue our marketing effort to attract new and non-gardeners we thought it was important to get their input on our new packaging,” said Marshall Dirks, director of marketing and public relations for the company. “It’s always wonderful to hear directly from the consumer and exciting to make decisions based on their feedback.”

The updated tags and containers will feature Proven Winners’ new logo design in a cleaner-looking format. Each tag will include information on the habit of the plant, bloom time, watering information, expanded features information and will specify whether the plant is easy to care for. These new features are in addition to the height, exposure, spacing and fertilizer recommendations currently listed on all Proven Winners tags. The tags will also be bilingual: English/Spanish for the U.S. market and English/French for the Canadian market.

Gardeners might also find a reason to chuckle on the back of each plant tag. In an attempt to remind people of the joys of gardening as well as attract younger gardeners looking for a “less rigid and more fun” company, humorous sayings such as “I have pretty bloomers” or “I make other plants green with envy” will be printed in the back of the tags.