In 1994, Bishop Estate launched a massive public relations advertising campaign, in protest of a lease to fee conversion law which allowed condo and townhouse owners to buy the fee in their leasehold land at fair prices. Otherwise, home owners on Bishop Estate leasehold property were faced with lease rent renegotiations that in some cases shot up as much
as 4,000 percent, or accept take-it-or-leave-it fee prices based on unrealistic assesments.
The campaign was warm, soft and fluffy as a lamb in an attempt to disguise the greedy multi-billion dollar estate as the poor innocent victims.
As a result of this cartoon, representatives of the estate pulled advertising from Honolulu Weekly, after publisher Laurie Carlson refused to cowtow to the mega trust. Honolulu Weekly cartoon 3/23/1994