Abstract

The industrial culture hasn’t got any connection to the traditional culture: due to its own definition, the industrial revolution has subverted the social and cultural order of things and represents a breaking point, a fracture oriented towards evolution but still a fracture”.
Inevitably features and needs of the industrial system have distorted the architectural design dynamincs, quickly climbing the hierarchical categories of the historical ideas which have driven the architectural culture for years.
The new concept of construction is based on the principles of the mass-production, on the work division and the generalization of needs, on the banalization of the products and finally of their making.
Building products industry is nowadays one of the main factors of the building process therefore it’s required to relate to another important figure: the designer. The different goals of the two elements, the first one mainly focused on the sale incomes while the second is particularly related to the aesthetical-functional quality of the desing, both coincide with a common requirement: innovation.
This research will be done throught a comparative analysis of the innovation “products” of the two factors above during the period of time between the 1950s to nowadays and will be focusing on the different innovation processes and on how these are able to transform the building.
1. Ciribini, Giuseppe (a cura di), Tecnologie della Costruzione, Roma, La Nuova Italia Scientifica, 1992, p.124