Brand New School and Envoy Showcase VR Experiences for Alcatel IDOL™ 4 Family of Devices

Creative production company Brand New School has teamed up with the CA-based creative agency, Envoy, to help introduce Alcatel’s IDOL 4 smartphone family, which among other features, comes with an out of the box VR experience.

To help showcase the multimedia capabilities of the IDOL 4 devices, which features an experience-enhancing Boom Key function and VR goggles, Brand New School director Jonathan Notaro crafts an array of visuals that take us through various “Unreal” moments of life, echoing the Alcatel campaign’s tagline while traversing through playful scenes of dance parties, rooftop cookouts, turning off the sun and more.

About Brand New School

Brand New School is a creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, solving problems for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.

About Alcatel Mobile Devices

TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand. Currently the #4 mobile handset manufacturer in North America, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today’s mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.

About Envoy

Envoy is a creative agency that creates second nature experiences for the connected world. Part agency, part consultancy, Envoy helps organizations strategically align the creative culture needed to popularize innovation, launch new platforms and build brave brands in measurable ways. Envoy is a collective of creative problem solvers that just don’t create advertising, design, and interactive experiences, Envoy get the masses talking, believing, and most importantly, remembering our clients’ brands. Envoy is headquartered in Southern California and works with the some of world’s largest brands. For more information, visit weareenvoy.com.