Innovation

Discover the 1st cleanser by Men Expert specially designed for men with 3-day beards. This light blue “shampoo-like” texture enriched with amilite turns rapidly into a thick and rich foam for a purifying and conditioning cleansing experience.

Complete your routine

Hydra Energetic Face + 3-Day Beards

Cleanser

Powered by amilite, a specific cleansing surfactant used in hair shampoo and conditioning technologies, the creamy light blue, “shampoo-like” texture turns rapidly into a thick and rich white foam for a purifying and a conditioning experience. Facial hair fiber are instantly coated to let the beard as soft to the touch as to the kiss!

Embrace normality

The 3-day beard is the finishing touch to the normcore look. Feigning untidiness, the normcore man aims for a natural and perfectly clean beard, for a “normal” yet immaculate look.

Man code #6

Play it retro

Just like a pair of spotlessly polished shoes or a perfectly tailored suit, for him his beard is a way to freely express his personality and elegance. He thus opts for flawless skin and a carefully groomed, theatrical moustache, asserting his character in the style of Clark Gable.

Man code #7

Get hype

From the music he plays to the way he dresses, he attaches the utmost importance to setting himself apart from the rest. The hipster likes to sport a long beard. Carefully designed and groomed daily, his look stands for maturity and masculinity.