Have you ever taken offence to a cabin crew member’s voice? Neither have I. Virgin Atlantic however, are trying to ensure that every customer service detail, even down to the way cabin crew speak and interact with passengers is perfect for the launch of its new Upper Class Dream Suite.

The airline has employed a specialist ‘whispering coach’ to advise cabin crew on the tone, volume and sentiment to use when talking to Upper Class passengers. This training is to go alongside other master classes which include tips on how to wake people comfortably, how to read passengers correctly and being tactile.

The training has been trialled on several focus groups and on test-flights. Newly trained cabin crew are now able to whisper at tones between twenty and thirty decibels, the optimum level for a calming effect which also should not disturb other sleeping passengers when lights are out.

Richard Fitzgerald, whispering coach for Virgin Atlantic Upper Class said: “The new Upper Class Dream Suite is the ultimate in luxury and comfort and it’s touches like these that make our inflight service second to none.”

Virgin’s Upper Class passengers pay around £6,000 per person for return flights from London to New York. Together with this training, passengers will enjoy the use of newly designed seats, ambient lighting, glassware and crockery.