books.google.co.uk - The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can...http://books.google.co.uk/books/about/Good_to_Great.html?id=9Ogzl-3k1eoC&q=look&utm_source=gb-gplus-shareGood to Great