Lovehoney has announced the launch of a new version of its Sqweel oral sex simulator – and this time the target market is men. The Sqweel XT is USB rechargeable and features two sets of Turbo Tongues – soft and extra firm, which rotate in three speeds and three pulsating patterns to simulate oral sex.

Lovehoney’s co-owner Neal Slateford said: “After the success of the Sqweel, it was the obvious next step to create a similar toy for men. The momentum for male sex toys is gathering pace and we’re seeing huge demand. The Sqweel XT is revolutionising the way men masturbate. The sex toy market has always been dominated by women’s toys and it’s only very recently that men have begun to discover what they’ve been missing out on.”

The original Sqweel was the winning entry in a Lovehoney Design A Sex Toy competition and its launch in 2011 was followed by Sqweel 2 and Sqweel Go, a travel-sized model. Sqweel XT uses the same rotating tongue design as the Sqweel, allowing men to experience the same sensations that women have been enjoying since the Sqweel’s launch.

Slateford added: “Now men don’t have to wait for their birthday for great oral sex.”

Lovehoney says that early reviews of Sqweel XT have been even better than expected, with one tester reporting: “The quality is spot on, I can’t see anything bad about this at all. Top marks!”

A married couple who tested it said: “Me and my husband love this product so much, it’s shape is perfect,” and another independent reviewer said: “The product looks fantastic, it looks nothing like any other male sex toy.”