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The digital exhibition and conference, which runs from July 28-31 at the Shanghai New International Expo Centre, will see over 270,000 visitors who have turned up to disappear into a world full of cosplay.

Cosplay is a performance art where people often referred to as cosplayers wear costumes to represent a specific character.

However this year they will have to adhere to a rather strict set of rules which were enforced to stop revealing or sexual outfits at the exhibition.

And more bizarrely, they will be forbidden from being fed carrots or bananas.