NEW YORK: Laura Davidson Public Relations has been reappointed by VisitScotland, the Scottish Tourist Board, as the organization's North American PR agency.

The agency, which has had the account since 2003, won VisitScotland again after a re-pitch process. In its continued role, Laura Davidson will promote Scotland's activities and events in 2012 throughout the US and Canada. The firm will also encourage travelers and tourists to visit the country by supporting its culture, food, and unique travel destinations through media outreach.