Bakery and cereals in Saudi Arabia to 2012

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery and cereals in Saudi Arabia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goodsProvides market value, volume, expenditure and consumption data by market, category and segmentIncludes company and brand share data by categoriesHighlightsThe market for Bakery and cereals in Saudi Arabia increased between 2002-2007, growing at an average annual rate of 3.1%.The leading company in the market in 2007 was Marhaba International, Inc.. The second-largest player was Kraft Foods, Inc with Cereal Partners Worldwide in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and cereals marketsUnderstand consumers' consumption and expenditure patternsUnderstand the future direction of the market with reliable historical data and full five year forecasting