Rupert Murdoch is known for his patience, persistence and charm, and all are apparent in an interview he gave to the New York Times on his aspirations for the Wall St. Journal. There was also real grit as he spoke of the Bancroft family:

And if a large majority of the family ended up clearly rejecting his bid? “It would be ugly — depending on your perspective, it might be admirable too,” Mr. Murdoch said of the way the family would most likely be perceived. “I think it would cause quite a lot of argument.