Innovation & Technology: Google Street View Goes Underwater

For their first underwater foray, photographers captured 360-degree panoramic views of Australia’s coral Great Barrier Reef using specialist wide angle, high-resolution cameras, enabling the public to virtually dive into the ocean and experience this incredible seascape from the comfort of their home computer.

As part of an ongoing project to assist scientific researchers in better understanding the effects of climate change on the world’s endangered coral reefs (and our planet as a whole), the team hopes to follow suit with the island of Bermuda in the Atlantic ocean.

“The Catlin Seaview Survey will use new technology to gather important scientific information about coral reefs that has never been previously collected,” explains Stephen Catlin, chief executive of Catlin Group Ltd.

For our SS/14 Megatrend Creed, we take inspiration from the beguiling, underwater work of Sculptor Jason deCaires Taylor at the MUSA museum in Cancun, Mexico, and from the colors and textures of unchartered territories, such as deep ocean and newly discovered planets. – Samantha Fox