Blog Authors

Blog authors:

Ben Allen

Ben is a freelance marketer who focuses on helping small businesses succeed. When he isn’t writing or strategizing, he spends time with his two children, going snowmobiling, and reading the latest fantasy novel.

Articles by Ben:

Your marketing does not exist in a bubble. Your website, blog, store, business — everything is part of a wider world. Your customers don’t simply wake up, consume your content, then go back to sleep. They go out into the world and do stuff. They watch the news, go to the movies, have friends, get […]

Traditional advertising is having a hard time, everybody. Some say that it’s dead, and in a sense, they are right. More and more people go out of their way to avoid ads. They download an ad blocker on their web browser, they’ll record shows and watch it later just so they can fast-forward through them, […]

People hate being interrupted. Whether they are in the middle of a sentence or in the midst of their favorite TV show, nobody enjoys being interrupted. Yet, it’s become a fairly common practice on some websites to interrupt people while they are browsing. This happens when a site has a pop-up or overlay that covers […]

Live streaming is the newest craze. It feels like almost every social media and video platform is incorporating it to help each person get their 15 minutes of fame. So, of course, marketers want to get involved too.

Public trust in the media is at an all time low. Fake news runs rampant on social media, some sites push opinions as facts, and many trusted information sources are losing journalistic authority in the eyes of the readers.

Producing videos is becoming more accessible for businesses everywhere. High quality cameras are becoming less expensive, editing tools are becoming more user friendly, and smartphones allow filming practically anywhere. Of course, if you want to pursue a video content campaign, you’ll want it to be successful. As with most marketing, it takes time and patience […]

A/B testing is a standard practice for marketers. Yet, there is another breed of professionals in the world who do the same type of thing. Scientists. An A/B test is literally a scientific experiment. We want to find out if something will have a specific impact on the world. But, instead of testing on lab […]

Customer service is what separates a decent business and an amazing company. In a world where corporations outsource their customer support to other countries and don’t make it a priority, customer support is becoming even more of a deciding factor for consumers. People are tired of struggling to get help fixing a problem, so when […]

Even just five years ago, the idea of virtual reality (VR) experiences and gear were within the realm of science fiction. But we are now within the beginning of a new age of technology, with companies producing the first round of VR headsets and already planning how to improve for the future.

Marketing for a healthcare business is a unique challenge. A lot more goes into the decision process when consumers choose a healthcare provider than other purchasing choices. People want to choose a business they can trust, that can provide the services they need, and is within their insurance’s network.