VideoEven as we boldly move forward in the digital age, some things seem to remain the same. Marketing methods are an excellent example of this dichotomy. In one way, they are more advanced than ever before, based on an increasing body of study, science, and technological advances. However in other [...]

Isaiah Danner-Calene's insight:

In this article I learned about some older tactics that if there done right can still work right. I learned about how sign spinning can work to grab the wandering eyes of people passing by. Also how promotional gifts have been around since the stone age, but they still work.

Traditional marketing, that bastion of print ads, radio spots, and billboards, isn't completely obsolete but its horizons are being expanded exponentially by digital or online marketing techniques. The toolbox for marketers has ...

Isaiah Danner-Calene's insight:

I learned from this article that print ads, radio spots, and billboard are running near obsolete, all because of online marketing techniques. Pretty much these days is if you don't have a website then your behind the times and your not hitting the audience you want to hit with your advertising. Also i learned you cant just have an online brochure for people to look at. What people want to see from an advertising website is that they can interact on it and feel like they have a presence you being on there yourself.

eworks specializes in providing mall and location-based intercept work with staffed computer kiosks to complete your interviews and validate your respondents on time.

Isaiah Danner-Calene's insight:

In his article I learned about all the different kind of services that Eworks offers to its clients. I also learned that MarketCast has been working with Eworks for almost 10 years now. I also learned that Eworks also works for another company call Screen Engine.

I used to test this trailer for MarketCast and I learned that they would have not made it any better with out our help test the trailer. So they can see what adults and kids think of the trailer. This is why Dreamworks hires MarketCast so that they can put valuable trailers on the air.

This article opened my perspective on the marketing industry by realizing that TV marketing has to deal with social media sites more then ever these days. I also never realized that many people talk about movies on twitter, nor that many people actually view the those post. Like it said in the article there is, on average, a 50 times multiplier from people that post to those who view those posts. For example if 10 people post about a single episode of a show, then about 500 people will read those posts.

I learned that Nielsen's main flow of revenue is marketing research on consumer goods. Nielsen still has a good amount of revenue coming from market research on the media industry. But the revenue is not even half as much as the consumer goods research. Though it makes sense now why MarketCast is always giving Eworks a lot more business then Nielsen does.

Guardian Liberty Voice Facebook Implementing Video Ads May Pose Threat to Networks Guardian Liberty Voice For months, they have been testing the utilization of television ads; however, with several months of beta testing they are now expanding the...

Isaiah Danner-Calene's insight:

In this article i learned that Facebook might start an all new type of marketing by putting 15 second video ads on the sides. they will auto play but will be muted at less the person wants to listen in. this might also be a danger to the television advertisement company. Some of the television advertisement company costumers might switch to social media marketing platforms like Facebook.

A global research-based marketing consultancy with more than 25 years of experience, MarketCast thrives on helping our clients solve their most challenging problems. We specialize in entertainment, but our reach extends far beyond motion pictures, television, and video games. At MarketCast, we see entertainment as anything that makes the consumer smile.

Isaiah Danner-Calene's insight:

I learned from this that Market Cast has Eworks only do their exit polls and focus group studies for them. Once MarketCast gets the data from us they start compiling it into graphs charts and stuff like that.

A global research-based marketing consultancy with more than 25 years of experience, MarketCast thrives on helping our clients solve their most challenging problems. We specialize in entertainment, but our reach extends far beyond motion pictures, television, and video games. At MarketCast, we see entertainment as anything that makes the consumer smile.

Isaiah Danner-Calene's insight:

i learned from this the 5 main types of market research they conduct. hese studies go anywhere from test trailers to see if the audience likes them, to recording consumer reactions to things like, opening weekend, premiere night, street date, etc.

A global research-based marketing consultancy with more than 25 years of experience, MarketCast thrives on helping our clients solve their most challenging problems. We specialize in entertainment, but our reach extends far beyond motion pictures, television, and video games. At MarketCast, we see entertainment as anything that makes the consumer smile.

Isaiah Danner-Calene's insight:

I agree with there marketing tactic in this because, I'm a teenage male and i never see trailers on TV anymore. this because I stopped watching TV on cable, but instead now i watch Netflix on my Xbox live account. so if they advertised on the Xbox home screen then I would have seen it.

I learned from this article that if i want to be the best, I have to study what the best of the best do in that industry to be successful. A common thing that they do is have a list of contacts that they constantly build on. Also many successful companies have a blog or website of some sorts. Lastly successful companies commonly have a free training set up where they put in their contact info so you can follow up with them later.

eworks - a media and pop culture market research company eworks intranet

Isaiah Danner-Calene's insight:

This article is my test result about the company. these tests are just here to make sure we know how to operate in our jobs. I learned that I failed the first time I took the test in 2013, but i passed it the second time with a 100%! Then in 2014 I passed both the new test and the old test with 100% on both of them!

eworks specializes in providing mall and location-based intercept work with staffed computer kiosks to complete your interviews and validate your respondents on time.

Isaiah Danner-Calene's insight:

I learned a lot from this article about Eworks in general. i learned that Eworks has been around in the US for 22 years and that they started in 1992 with their market research data from interviewing on kiosks. I also found out that we have a site at London’s Odeon Kingston Theater, founded in March 2012.

eworks - a media and pop culture market research company eworks intranet

Isaiah Danner-Calene's insight:

What i learned from this article is the locations of all the other Eworks sites across the USA! I never knew that Eworks had it self spread around so much, but I see how it is neccary to have all these different sites. So that they can the opinion of the whole nation and not just one area.

In this article I learned about Nielsen's past history through the marketing industry. I even found out that Nielsen started off as a public company and transformed into a private company then it reconfigured back into a public company. I also learned that, like the many other companies, they created their own "playbook" over the time span of Nielsen's history in the marketing industry.

In this i learned that Disney took Dish to court about how the auto-hop option skews with the research data Nielsen makes for Disney. they resolved this issue by disabling the auto-hop option for 3 days after an episode is released. which is Nielsen main target audience for their testing,

Digital Media Marketing: How to use Facebook video advertising Rockford Register Star Now Facebook has rolled out video advertising to a select few brands to begin testing the waters of well-crafted, dynamic, auto-playing video ads on social media.

Isaiah Danner-Calene's insight:

In this article I learned about my company's competition, Facebook's new video ads, tactics. I learned that they had the idea started when they featured the auto play feature for Facebook videos. They found out that when they implemented this idea that those posts were being interacted with 10% more then before. All because we don't have to click start to start watching these videos, sense they already start themselves once you scroll by them. So Facebook is hoping, by setting 15 second auto play video ads on the sides, that the video ads will also be interacted with a lot more then any other kind of advertising on Facebook right now.

what i learned from this article is how to build more cost effective and higher quality of market research for their clients. Like how you can use third party panels of research to cut down on the costs on a project. Just like how MarketCast and Nielsen use Eworks to gather the information for them.

In our marketing job we focus on using the outbound technique on potential customers with our pitch lines. Usually our pitch lines are very vague, but also short and simple all at the same time. Then if our pitch line peaks their interests enough then we will start using the inbound technique on the potential customer. Rarely do we ever get any kind of inbounding customers without having to use the out bounding technique.

I used to test this trailer for Nielsen, who was hired by Im Global and Open Road to test the quality of this trailer. I have learned that Nielsen does trailer test for the more un-known movie studios.While MarketCast test trailers for the bigger and more well known movie studios.

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