At CES 2020, alongside LG and Panasonic, Dolby will introduce Dolby Vision IQ, which extends the benefits of Dolby Vision beyond HDR by intelligently optimising picture quality experiences for viewers. This technology uses Dolby Vision dynamic metadata and TVs ambient light sensors to detect the lighting conditions in a room and display the best possible content depending upon the lighting. According to Dolby, the technology can also inform the TV what’s being watched so that when a consumer switches channels, the TV automatically modifies its settings.

The company is also showcasing its latest innovations in imaging (Dolby Vision) and music (Dolby Atmos). While Dolby Vision delivers ultra-vivid picture quality by incorporating brightness, contrast, colour, and detail to the picture, Dolby Atmos Music lets people listen to stereo recordings. Dolby says that listeners can discover hidden details and subtleties with this technology.

‘Dolby has transformed entertainment for hundreds of millions of people around the world. We are constantly pushing ourselves to find new ways to deliver amazing experiences. This is exemplified by the growing availability of Dolby Vision and Dolby Atmos enabled devices and content, and new experiences like Dolby Atmos Music where we are redefining how music is created and enjoyed,’ Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories, said in a statement.

Dolby is working closely with artists, record labels, music streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world’s largest record labels, Universal Music Group and Warner Music Group, are releasing tracks in Dolby Atmos from some of the biggest names in music. The artists include Ariana Grande, The Beatles, Coldplay, Elton John, J Balvin, Lady Gaga, Marvin Gaye, Post Malone, Shawn Mendes, The Weeknd, JAY-Z and many others.