The New Normal: Best Practices for Developing Winning Pricing and Promotional Strategies in Today's Competitive Marketplace

Technology and Artificial Intelligence (AI) have changed the rules for commerce. Making strategic decisions
by looking at historical or internal data alone in today’s world is like driving down the highway looking in the
rear-view mirror.

Join NORA and Invigor Group for lunch as we discuss ‘The New Normal’ for staying competitive and developing forward-looking pricing and promotional strategies using today’s technology and AI.

We will cover case studies from large Australian retailers and global brands across different sectors from Liquor, Grocery, Fashion, Consumer Electronics, Fintech, Shopping Centres, Health and Beauty.

We look forward to your company.

YOUR HOSTS

CLAIRE MULACHIEF OPERATING OFFICER, INVIGOR GROUP
Claire has over 21 years of Commercial, Product and General Management experience in consumer
marketing, digital transformation and data strategy. Claire is Co-Founder and Executive Director of lnvigor
Asia Pte Limited (previously Sprooki) and COO of lnvigor Group Pte., a company that provides data intelligence solutions related to engagement loyalty and pricing for major retailers, brands and shopping malls.
Prior to cofounding Sprooki, Claire held a number of management roles within blue-chip companies and dynamic start-ups including ASTRO (Malaysia), Fairfax Digital Media, and Procter & Gamble (Europe).

MARK CRIPSEYCHIEF OPERATING OFFICER, MYER
Mark is a career retailer with significant experience in driving technology driven transformation in retail
environments and has specialist expertise in omnichannel retailing.
Mark Cripsey was appointed to the role of ChiefOperating Officer at Myer in January 2018. In this newly created role, Mark is responsible for driving a single view of customer and trade across all channels, including the online environment, and MYER one, including Myer’s data analytics capability. Prior to joining Myer, Mark held senior roles at Coles - including General Manager of Coles online. Mark has also held senior roles at Tesco in the USA, UK and India.