The already densely packed mobile market has just received a new player to make it even more crowded. The mentioned for the first time two years ago the very first Ubuntu phone has just been officially announced to hit the market soon. Called the Aquaris E4.5 Ubuntu Edition, the handset is manufactured by the Spanish company BQ. The still little know manufacturer of tablets and e-readers is now releasing the phone that will be sold in a series of flash sales across Europe.

BQ Aquarius E4.5 Ubuntu Edition Phone

The BQ Aquarius E4.5 Ubuntu Edition is an Ubuntu running alternative to the Aquarius E4.5 smartphone. If you haven’t heard of it before, here’s the brief report on what to expect from the phone’s spec sheet. The handset comes equipped with a 4.5-inch display with rather poor quality resolution of 540x960p, and is powered by a 1.3GHz processor paired with 1GB RAM. Represented by a 8-megapixel main shooter and a 5-megapixel front-facing camera the Aquarius optics don’t surprise just as well.

Moving on to the phone’s best selling point which undoubtedly is the Ubuntu operating system. The new OS build on the Scopes UI is said to be more content-centric than other known platforms. Canonical, the company in charge of Ubuntu, claims that the traditional app-based model of interaction was replaced by a new UI paradigm created to deliver content and services attached to categorized home screen. In other words, the Aquarius E4.5 Ubuntu Edition’s future users will be able to have web videos from YouTube accompanied by their own recorded media displayed on one screen.

Moreover, the Auqarius E4.5 Ubuntu Edition will be sold within a frame of a unique marketing campaign assuming only several online flash sales. Additionally, the phone’s Twitter followers will get special invites informing on the device’s availability. It looks like the BQ is taking inspiration from the OnePlus One launching policy, but the company seems to forget that something which may be a success when introduced by a well-known brand, doesn’t necessarily have to end up with an equal success in the case of a new player.

Priced at something around $190, the SIM lock free phone is a decent offering in its price sector. Though it won’t surely overshadow the upcoming Galaxy S6, its competitive pricing and exotic OS will definitely win number of fans. So far there’s no word on the phone’s US premiere.