Any digital marketer would tell you that having a good following base on social media is no guarantee of the value that it puts into your account. But having loads of followers is not really worthless at the end of the day.

Likes affect others decisions

Whether you want to accept it or not, people do check the number of followers that you have on social media. This, in fact, affects their decision whether they should or should not follow you. Also, the more followers you have there is a high chance that you will have the much higher reach and a much higher influence. This is especially useful if you are into business.

How to increase followers?

There are loads of ways that are put up on the internet of how you can increase your social media likes and followers. These followers are however important because there may be some who would be really following you and this, in turn, is useful for your business and marketing.

Thus to build a major client base, social media likes are important. You need to have a strong presence in-house as well as for the major clients.

It is important that to have followers you be a good follower yourself. Start with following groups of businesses and people who are in fact relevant to your own business and this will let you build your own business and your following list too.

In many cases, ones you start following you will also get followed back by the other users. However, make sure that you fill up your profile properly and that is it is complete. Also, make sure that your feed has relevant posts and well as valuable reports.

Okay, so I have been around on various social media for roughly around eight years and been randomly also consulting for a lot of businesses who want their presence to be felt on social networking sites and are too scared to attempt or are too overwhelmed with choices.

The layman’s presumption:

If you are only a business guy with no flair for marketing yourself on the internet and by internet I mean on the social sites then you may have this perception that popularity of a person or a business is directly proportional to the number of likes that a post from that person or the business organization is getting or the number of followers that so and so person is having.

But this, my friend, is the farthest from the truth!

Mere numbers of likes or followers on any form of social sites is never and mark my words ‘Never’ an indicator of the fame of the subject question. The real test is what kind of return on investment that you getting on the various social networking sites!

This is why a clear drawn strategy is important for you:

You need to be able to concentrate on the nascent startup and also do the social media marketing. The multi-tasking is going to be difficult in case you are a one-man army. So, it is important to realize what kind of plan you are going to follow. You can also employ the SEO in order to stay ahead of your competition.

It is possible that you are seeing media posts from competitors throughout the day and wondering to yourself if you should also follow suit. The answer to this you will find when you search inward in your organization itself. It is possible that those organizations who are posting often have a dedicated team to look after marketing on the media sites and which you probably cannot afford at this stage. So, give yourself a chill pill and keep your eyes open to pick up clues as to where exactly your customer base seems to be concentrated at and work around those sites. The rest of it will fall into place by itself.