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YouTube is the second largest search engine in the world, and of course it is owned by Google, THE biggest search engine in the world; so it makes sense to get as good a performance from YouTube with your online sales and lead generation videos as possible. Aside from the basic SEO work on your videos, such as adding transcription, closed captions, suitable headings and titles as well as appropriate tags that include your key words, there are few other things you can do.Here are a few tips to help you improve your investment return on your video content.