As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product
visualizations and immersive media such as video.
With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience
and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on
conversion rates.

Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.

For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.

Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.

Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.

The world of commerce is changing .Your customers will go shopping wherever, whenever and however they want. You therefore need to focus on a seamless customer journey. Get practical insights that you can use to enable seamless customer journeys.

There is nothing worse for a customer than lack of consistency in the interactions they have with a brand. Learn how to create real-time and compelling interactions across on- and offline channels based on an integrated customer profile.

With the number of customer ‘touchpoints’ on the increase, how can marketers orchestrate a great cross-channel customer experience whilst managing the attribution of marketing resources and ROI? Adobe Campaign holds the key!

The social customer profile is the next step in delivering personalised experiences across marketing touchpoints. In this session, deep dive into how the industry-leading social profile technology within Adobe Social helps.

Loyalty programs need to become emotional providing enriched customer experience relying on an integrated customer profile. Discover how Lindex resigned its loyalty program in 2011 and find out how it turned out to be more effective and optimised.

See how Illustrator CC lets you tailor your workspace and tools for specific workflows. Create specialized toolsets by dragging and dropping just the tools you need – like drawing, editing, or selection tools – into a custom panel.

When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.

It is easy to customize search in RoboHelp 10. This very brief video shows you how to add a custom search term that will allow your customers to search for a term or phrase that does not exist in visible content, yet go to the appropriate topic

Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.

For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.

Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.

Honda Europe saves time and money by eliminating duplicated work through its centralized social media platform. But localized control still lets individual markets target and personalize experiences to meet the unique needs of their customers.

Musicnotes is an online music retailer that provides downloadable sheet music to customers. The company leverages Adobe Analytics and Adobe Target to help provide relevant experience to those on its web site. Presenting people with the right song, when they are looking for it is key. Musicnotes uses what they have with analytics and they switch things around on the site to make sure they are showing people what they want to see. Adobe is helping to solve the problems that they can't solve on their own.

The analytics landscape is evolving towards more data, more complexity and, hopefully, more insights. What was known as "web analytics" a few years ago is now "digital analytics", incorporating more than just the web. "Predictive analytics" are just around the corner. But will "customer analytics" be the next big step? Will it save those of us who embrace the change?
Presenters:
PWC: Matthew Tod, Partner, Consulting

Exposing the relationships between online interactions and how they impact your offline customer profiles is crucial for successful retention models. Membership organisations can no longer afford to make decisions on web analytics data alone if they want to identify and optimise their membership numbers. Hear how a large organisation is effectively segmenting its customers based on their online and offline behaviour to retain existing customers, grow new customers, and optimise its marketing.
Presenters:
Channel 4: Simon Ricketts, Viewer Insights Manager

Consumers expect—and want—highly relevant digital experiences, but many are suspicious of being targeted because they've encountered poor experiences before. Marketers are challenged to offer compelling and relevant content that provides customer experience satisfaction while meeting key business objectives. Learn how you can utilise your consumer and performance data to deliver tailored, personalised experiences that resonate with your visitors and drive conversion.

Certified Adobe instructor, Barb Binder, shows you how swiftly you can customize master pages in FrameMaker 11. See how much power you have at your disposal, with a series of simple steps, to achieve just the look-and-feel that you required in pagination for print and PDF output. As Barb says, "you can do it too!"

AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.

Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Product Owner for Adobe Professional Audio, Durin Gleaves explains how a combination of findings from the Adobe Research Lab and customer feedback came together to influence the next version of Adobe Audition.

Scott Kelby, President of the National Association of Photoshop Professionals and CEO of Kelby Media Group discusss Adobe Creative Cloud, Photoshop and how using Creative Cloud expands his teams exposure to new creative solutions, makes it easier to collaborate on files and manage his teams access to the most current software.

Air China, one of China’s leading airlines talks about how Adobe Site Catalyst, Search Center and Test & Target have helped to optimise their website content and understand their customers’ online behavior better.

In this tutorial, learn how to build your own custom tool sets from your favorite tools and panel commands in Acrobat XI. You can also share and download additional Tool Sets through the Tool Set Exchange.

The New Yorker is a world renowned magazine with a loyal following. See The New Yorker's Custom Store built with HTML, great for upselling content to readers. Also witness interactive features built with Digital Publishing Suite. Listen to Margaret Atwood read her story and watch Ashrita Furman practice for his entries into the Guinness Book of World Records.

The mid-March update to Digital Publishing Suite introduces a new features for Enterprise users. There's a new and improved method for "restricted distribution" which allows a publisher to control who can see specific folios. The new method is much easier than the previous technique and will appeal to member organizations. Enterprise subscribers can also modify more navigation buttons including the Library and Viewer icons; and they can use a new method to link from an article to their custom store for their app.

Take Adobe's Web Experience Management solution (previously known as CQ5) beyond the basics with custom components. Web pages rendered by our WEM solution are dynamic by nature — they are a composite of components. You'll learn how to create and leverage component building blocks to create a rich, engaging customer experience. Out of the box, WEM provides great components for authors to use — but what happens when you need a new or slightly different component? In this session, we'll go into the anatomy of components and how to build and deploy them.

With Adobe Campaign, Cosmopolitan of Las Vegas has switched the paradigm. The paradigm is now customer centric. They take the customer and they assign the offers to customers and not the segment of the customers -- allowing real personalized offers. They have increased the number of campaigns they get out the door 50 fold. They are taking business away from competitors and then they are keeping that business. Adobe has been central to what they are doing with CRM and database marketing.

Doug continues to cover best practices for accessing data in object-oriented programming. In this video, he uses the "get" command to make his custom class' private method act like a regular public variable.

Building on the skills covered in his continuing lesson on object-oriented programming in Flash Professional, Doug highlights how to create mouse events for classes that automatically are part of each instance.

IT leaders recognize they must improve and better manage the customer experience, according to recent research. In this webcast, we explore the benefits and drivers of delivering superior customer interactions. You'll see the results of this major research study, and hear customer experience examples and advice from Shantanu Narayen, President and CEO of Adobe Systems, and Karl Gouverneur, Vice President and Chief Technology Officer at Northwestern Mutual.

See research and hear from executives at Investment Cafe about how and why they're improving the customer experience with Adobe solutions. Additionally, the senior vice president and general manager of Adobe shares insights and advice on delivering compelling interactions with customers.

One of the most interesting new features in Flex 4 is that developers can easily create custom layouts for data components. Join Flex SDK Engineer, Evtim Georgiev, to learn more about this new layout model, show how to create a custom layout in Flex 4 and show the APIs that allow developers to work with elements, handle scrolling and navigation, and creating virtualized layouts.

Learn how Business Catalyst's built in email marketing features allow you to design custom email campaigns that your clients can send to their customers, generating real revenues and concrete business results.

Former Adobe Flex SDK team member Chet Haase shows how to use the new custom type interpolation abilities in Flex 4 effects for better animated resizing effects on the window of an Adobe AIR application.

In this video, former Adobe Flex SDK team member Chet Haase explores interpolation arbitrary types in Flex 4 effects, and explains how to use the new IInterpolator interface to create custom interpolators.