I love everything about this music video and overall campaign for Virgin America’s safety video. The self-awareness (“for the .001% of you who have never operated a seatbelt before…”), catchiness, and entertainment value is not hard to produce but is a much more enjoyable (required) experience. My guess is other airlines aren’t doing something like this for two reasons: 1) safety is a priority and should not be relegated to a side show, and 2) it’s not the way it’s been done before.

This whole thing makes me step back and wonder why the safety and instructional videos are shown (or demonstrated) in-flight and not something all fliers should pre-qualify for1 — like a drivers license test — before getting on a plane.

I believe
Bruce Schneier or someone similar proposed this when discussing security, TSA, flying, etc. ↩

We may already realize its easier to create a design once you know what will be presented. Trying to answer “how?” before “what?” can lead to costly errors and rework as presented at the Digital PM Summit.

Denver friends, you’re cordially invited to a viewing party at the Crowd Favorite offices this Thursday. The excellent Passion Projects talk series presented by GitHub (to surface and celebrate women in technology) will be live-streamed.

Hurry and register now to watch Leslie Bradshaw’s talk. It should be excellent but we have limited space available.

This is the concise series of points I wish one of my drafts had become (after chatting with and listening to folks from “competing” firms such as Voce Platforms, 10up, WebDevStudios, and others):

There’s no limit on the number of companies that can be successful, because there isn’t a universal definition of success. Some companies strive for the lowest prices, others to provide the most jobs, some to be the most efficient, and some strive for the highest possible quality. There are endless possible combinations. And that is a great thing to be celebrated.