What do you hope to accomplish?What motivates your audience? What knowledge can you share?

Holten asks questions and listens. Then he advises you on content elements designed to get results:

Format

Organization

Compelling angles

Interactive tools

Sidebars

Graphics

Holten brings a fresh, outward-looking perspective to content planning and other editorial services. He translates your objectives into compelling content focused on the audience's self-interest. He strives for content that is both useful and reliable because credibility breeds trust.