Very slowly the fact that social media can create revenue sets in with marketing and social media pros. While most brands and businesses still trying to figure out how to use data of what people did yesterday, others have grabbed the bull by its horns and have adapted a more aggressive and direct way to offer products and services for their followers and friends to use tomorrow.

This infographic shows how research has established that social media is creating revenue. One of the most remarkable number in this graphic is that 90% of all purchases is based on social influence. Have a look at this infographic.

The modern day marketer has to have an expansive toolkit of knowledge these days. No longer are the times when an agency could get by with an organized account person and a witty copywriter. Nowadays, an agency needs a Swiss Army knife of people with a plethora of skills.

We illustrated the data from a survey by Jeff Rummer for Eloqua Experience 2013 to show what today’s modern marketing team is and the skills they need. Do you agree with the results? What kind of Modern Marketer are you?

Facebook has become the largest social platform on the web. With 1.2 billion unique users and almost 700 million of those users actively using the site every day, it’s undeniably important to promote your business with that kind of audience exposure.

But just as Google and other search engines use algorithms for presenting information, Facebook has an algorithm they use to show posts on users’ news feeds. Once you grow your following and have an audience, how do you make sure you get on their news feeds?

We’ve all heard the horror stories about employees lashing out on social media about their jobs. This infographic shows how social media can carry heavy consequences for both employers and employees.

7 in 10 adults use social media, and the average person spends 15.5 hours per month on Facebook alone. This gives ample chances for employees and employers to create some large social media blunders-especially when 1 in 4 don’t manage their privacy settings.

Some states have created laws to protect employees and employers, but the laws in each state differ. While the First Amendment protects you from legal consequences, it won’t protect you from having to pay the piper after a rant on Facebook. Continue reading →

Many C-level executives have distinctive formulas to reach business success, and some of the techniques are surprisingly peculiar. Does your pursuit of corporate victory by way of traditional practices need adjusting? We’ve collected some extremely successful CEOs’ unconventional habits to prove that winning isn’t always about staying inside the lines.

It is time to trash the consulting handbook. Many businesses, big and not so big, operate under an old school regime of corporate commandments. In this infographic, we play fact vs. myth with some business misconceptions that are still running rampant. Boost your business by applying these more modern tips on management.

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This infographic shows what works and what not when you approach marketers to sell technology or vendor services.

These best practices are compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated. Source: Leadjen