Sleep Number teams up with NFL

Minneapolis-based Sleep Number Corp. and the National Football League have formed a multiyear partnership aimed at helping improve players’ performance by maximizing the benefits of a great night’s sleep.

Through the partnership, every player in the NFL will be offered a Sleep Number 360 smart bed with SleepIQ technology. Sleep Number is working with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

“We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep,” said Roger Goodell, NFL commissioner. “We’re offering Sleep Number’s revolutionary technology to maximize the body’s most basic need for renewal—sleep—to improve the well-being of our players and coaches.”

The adjustability of Sleep Number smart beds together with the biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance, the company said in a news release.

Commenting on the partnership, Shelly Ibach, Sleep Number president and chief executive officer, said: “We’re excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL. Our partnership builds on the deep relationships we’ve established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance.”