metaNG

MetaSearch Integrations have become pretty popular and are a complementing usefully the electronic distribution landscape of a hotel, and even more so, since via MetaSearch the hotel direct channel is reinforced well, plus hotels are owning the booker (i.e. for future marketing purposes, and not any intermediary).

metaNG Service Details

Costs

Terms of metaNG

Results

metaNG Integration to all currently supported MetaSearch platforms and:

metaNG includes personal service for the daily optimisation of CPC-Budgets, and serves according to hotel targets available by:

MetaSearch platform performance

Source-Markets (countries)

Strategy (i.e. Display position #1 or #3)

All future MetaSearch integrations are included

⦁ The metaNG service will be charged with 25% of the hotel’s monthly CPC click-budgets, payable in addition to the click budget, and the charge for metaNG has a minimum charge of EUR 200,00 per Hotel and month⦁ CPC charges as imposed by the meta-partner will be passed on to the hotel without any surcharge⦁ Any un-consumed click budgets can be prolongued onto the next month and will in such case increase the click budget above scheduled size (this could i.e. balance costs between low and high season)⦁ Set up and configuration will be charged once with EUR 200,00

Prices as per April 2015.All prices quoted in this document are exposed in Euro and excluding VAT.The set up fee is due for payment upon receipt and at the beginning of the configuration.There are no separate transaction fees charged for metaNG.The rules and sizes of click costs (CPC) are varying by MetaSearch platform. Next Gen Opti receives preferred conditions from the supported MetaSearch platforms due to the volume produced. Currently, the weighted average cost per click is around EUR 0,96 througout the various meta-partners and this is slightly cheaper as when an individual hotel would buy clicks independently and direct within the meta platform’s backend. Next Gen Opti forwards these click costs to its participating hotels without any surcharges. The specific click costs will be communicated upon beginning of production of metaNG, or in the event of a change by a MetaSearch platform.The size of the monthly CPC budget has to be defined in advance by the hotel. The size of the monthly CPC budget can be adjusted quarterly by the hotel. The hotel has to pay a deposit equal to one monthly CPC budget as a security because Next Gen Opti Ltd. pays the CPC costs to the MetaSearch provider in the name of the hotel. The deposit has to be adjusted in the event the hotel has chosen to increase the monthly CPC budget. The deposit will be paid out to the hotel at the end of the contract.The monthly regular CPC budget cost has to be paid monthly in advance for the next month by the hotel. The regular monthly CPC budget will be paid by direct debit. First advance payment of the chosen CPC budget is due as soon as the set up has been completed.Minimum contract duration for metaNG is 12 months, or defined with the main contract.The general terms and conditions of Next Gen Opti Ltd. apply.

November - December 2017

HSDS

Hotels

Spent

Generated

Clicks

Bookings

Conv rate

ROI

Chain 1

4

8,906.60

116,705.50

9,119

135

1.48

13.10

Chain 2

3

8,827.49

83,139.60

10,593

172

1.62

9.42

Chain 3

11

25,891.62

300,729.71

36,275

521

1.44

11.61

Totals

18

43,625.71

500,574.81

55,987

828

1.51

11.47

2017

HSDS

Hotels

Spent

Generated

Clicks

Bookings

Conv rate

ROI

Chain 1

4

63,001.01

671,328.10

63,463

778

1.23

10.66

Chain 2

3

53,508.01

525,242.30

73,936

1,081

1.46

9.82

Totals

7

116,509.02

1,196,570.40

137,399

1,859

1.35

10.27

2016 chain 2 self management until september, from september average ROI was 8

HSDS

Hotels

Spent

Generated

Clicks

Bookings

Conv rate

ROI

Chain 1

4

43,709.33

389,765.28

43,058

554

1.29

8.92

Chain 2

3

32,398.79

212,762.48

39,201

583

1.49

6.57

Totals

7

76,108.12

602,527.76

82,259

1,137

1.39

7.92

TripAdvisor is meanwhile displaying 300+ technology suppliers, offering hotels integration to TripAdvisor (and usually further meta-platforms). Surprisingly, a small survey across reference hotels that are listed on TripAdvisor technology partner pages are often not bookable, in fact searching those hotels via google discloses that >75% of all these hotels are not available via any meta-platform through their own channel.Why is that so?

It could well be that the simple submission of price and availability to MetaSearch platforms is just not sufficient. Because the MetaSearch business model charges per click (CPC), hotels are only listed if they inserted a budget for CPC. So if no budget applied, no display on MetaSearch, and also no re-redirects to the hotel local booking engine.

Of course, it is possible to manually maintain CPC budgets in the back end of MetaSearch platforms. But actually what would be needed is some kind of a channel manager system for central CPC budget management. And equally important, it is useful to manage CPC budgets on a daily basis. This is not a set it and forget it task. Specifically, if hotels are interested in achieving superior ROAS.

metaNG integrates all the above requirements.metaNG connects the bookNG booking engine to a variety of MetaSearch-Systems and updates price and availability to them. metaNG re-directs bookers as qualified leads from the meta-partner to bookNG booking engine and displays exactly the offer that the booker initially searched for on the MetaSearch platform. In the metaNG backend works a central dashboard that displays in real time the active MetaSearch systems, their allocated budgets and current performance. metaNG furthermore is a personal service that allocates and optimizes daily either with reference to budget performance or to hotel booking pace performance. By doing so, hotels are allocating their budgets only where needed and where aplicable to achieve targeted goals (example: why spent CPC budgets when a hotel can be sold out anyways and without CPC spent).