Vacation.com

Unpacking Customer Data Insights For a New Market Focus

New Strategy, Personalized UX Boost Leads 500% In Under 30 Days

Story

Vacation.com worked with another vendor on a redesigned site in early 2018. But after launch, leads lagged projections significantly. They asked Arke to identify strategic insights to turn things around.

After analyzing UX, analytics, and industry research, Arke recommended pivoting the site’s focus from millennials to luxury travelers of all ages. Additional recommendations for best practices were also implemented.

Results

The revised home page featured personalized vacation type preferences, actionable calls-to-action, and new in-line forms for lead capture.

Arke’s suggested changes drove a 500% increase in qualified leads within three weeks of launch. Next step: a larger-scale website refresh to find additional ways to optimize.