Pets are considered members of the family, and owners want to provide them with the proper nutrition. With so many options available and trends taking off, it can be hard to keep up and sift through them.

To make the most of the opportunities that come with the holiday season, retailers must build the right selection of fun holiday-themed and giftable products, and have their merchandising and marketing strategies in place early.

While the pet industry has proven to be fertile ground for growing successful retail chains, expanding a one-store operation into a multi-unit powerhouse can be quite challenging—and risky—when you’re working with limited resources.