RUSH: An E-Sports initiative| #eBizWires

From the creators of the legendary rAge (really Awesome gaming expo) comes the next evolution in South African gaming – the dawn of Rush! The inaugural Rush event, powered by HP OMEN, is a first for esports in South Africa and is set to become an annual showcase of everything that esports has to offer. This unique event will offer aligned partners the opportunity to affiliate their brands with one of the world’s fastest-growing competitive spectacles*.

Over the course of three days, Rush will feature a variety of competitive tournaments by leading local organisations hosted on dedicated esports stages, with live shoutcasting (commentary) by some of South Africa’s top shoutcasters. South Africa’s top gamers and clans will compete for the honour of taking the top spots, as well as for a host of incredible prizes. Perhaps the biggest draw for esports is the spectator value – fans and supporters will be able to watch the competitions live on big screens with dedicated seating areas at all the stages.

Three main stages have already been confirmed, showcasing popular titles such as Counter Strike: Global Offensive (CS:GO), FIFA 17 and League of Legends. In addition, there’ll be a Street Fighter V tournament where casual as well as professional gamers can take part. Games such as these, with their dedicated fan bases, will showcase the best local talent that esports has to offer.

“Rush aims to provide a neutral and inclusive platform for all the local esports organisations to host their respective events under one roof,” said Lauren Das Neves, marketing manager for Rush, NAG and rAge. “We want to foster an environment that will not only benefit local tournament hosts, but encourage new esports talent, as well as provide a centre of activity where local esports fans can gather to interact with and support their favourite teams and players. Rush is not another rAge, it’s something completely different”.

Rush is also thrilled to announce its headline partnership with HP OMEN.

“We are proud to be partnering with Rush as the headline sponsor for this inaugural esports event. We said we would re-enter the high-end gaming PC market and we are back with an impressive line-up of OMEN PCs. We have built PCs for gamers who need fierce performance out-of-the-box in a fully customizable chassis – something not typically available from traditional PC manufacturers,” said David Rozzio, Managing Director of HP Inc South Africa. “This partnership shows our interest to help gamers dominate games. Through the OMEN brand, our engineers combined a unique design that maximises thermal management with support for industry standard components so that the true enthusiast can always be up to date with the latest hardware to maintain peak performance.”

What’s next for HP in the world of gamers? On 19 October, HP will host a live League of Legends tournament at the FOR GAMES event in Prague on a much larger scale. “We will also be sponsoring a trip to Prague this October for the winning team of the Rush HP OMEN League of Legends Challenge. We are excited to be part of this great evolution of gaming in South Africa and want to immerse ourselves in the community for many more years,” concluded David.

Orena, one of the active partners at Rush, will be offering gaming opportunities and technical support across the spectrum at the event. “A highlight of Rush will be the chance to qualify for ESWC for CS:GO at one of the main stages,” says Luca Tucconi, Operating Executive at Orena. “We’re looking forward to seeing SA’s best esports teams fighting it out in an epic arena for the chance to qualify for ESWC.”

As part of Orena’s Fight Night, there’ll be a casual Street Fighter V tournament, with a not-so-casual R20,000 up for grabs at the end of the Fight Night Season in October. Orena will also be running the tournament for HP OMEN’s League of Legends stage.

What else will you be able to do at Rush? Not only will visitors be able to see and experience all the esports action live, they will also be able to meet their favourite players and teams as well as purchase merchandise, hardware products and accessories in the retail section.

More big news for gamers is that Rush will also be supported by NAG’s ever-popular signature event – the NAG BYOC LAN.

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eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business.
The place to go if you want to know about business and lifestyle