Marcela De Vivo

As a Serialpreneur, Marcela has founded several SEO and digital marketing companies, developed multiple SEO and outreach tools, and worked with hundreds of clients to help them launch their brands, improve their rankings, or recover lost traffic.

Recent posts by this Author

The number of employees working at home has increased by 103 percent since 2005. According to Global Workplace Analytics, 3.7 million Americans — or 2.8 percent of the workforce — now work from home at least half the time. Although the employee workforce grew...

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always ...

Content marketing works, plain and simple. However, it’s becoming more specialized and audiences are more selective and sophisticated than ever. If you’re going to get the right content to the right people at the right stage in the purchasing journey, you’ll have to ...