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Make your mobile apps smarter by using face analysis and eye tracking technologies

Sightcorp makes its technologies available on iOS and Android>

February 11, 2014 – Sightcorp launched its face analysis solutions for the most popular mobile platforms during the ISE 2014 in Amsterdam. This includes emotion, age and gender recognition as well as head pose and eye tracking. The latest versions of its products CrowdSight SDK and InSight SDK are now available for iOS and Android.

Sightcorp clients are now able to also use mobile platforms to better understand their users’ behaviour and interests, hence enabling them to create better targeted content and innovative mobile applications

CrowdSight Software Development Kit (SDK), makes it possible to measure the interests and behaviour of audiences to different visual stimuli in real-life situations. You have the ability to retrieve real-time information on age and gender, mood, clothing styles, attention and emotional reactions of audiences watching digital billboards or visiting shops. With this information, companies are able to target their marketing campaigns and adapt their advertising content to specific profiles.

Additionally, with InSight SDK, the company offers a powerful eye tracking and emotion recognition solution for individual analysis purposes.

“Sightcorp unlocks the tremendous potential of face analysis technology to a broad market by offering two powerful and easy-to-integrate Software Development Kits for both individual and crowd analysis. Our solutions are also available across a number of platforms.Today, we are proud to extend the possibilities to the mobile world.” said Jan Pruis, CEO of Sightcorp.

With business cases in multiple industry verticals, Sightcorp technologies help companies to create the next generation of products in a number of markets like digital signage and narrowcasting, audio video system integrators, market research, gaming, surveillance and others.

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Sightcorp is an AI spin-off from the University of Amsterdam specializing in face analysis software. Through computer vision and deep learning Sightcorp can analyze faces in images, videos, and in real-life environments.