A business without customers is like a house without habitants. Regardless of how great or special your product or service is, if you don’t have people demanding it, it’s more or less valueless–unless of course you created it as a hobby. When our products or services are demanded, it implies that we are fulfilling people’s needs or wants. It makes our businesses alive, and our minds enthused with purposefulness. It is simple: without customers there is no business.

The question is; what do you do on a daily or weekly basis to recruit new customers? Below are 3 techniques that I’ve successfully used to get new customers.

Volunteering.

Volunteering, especially for causes related to our products or services, is an easy way to get your name out there. For instance: I offer free group counseling sessions to women in public libraries every two months. When the libraries are advertising my events, they create flyers with my name, qualifications and contact details and post them everywhere in the libraries, and on their websites. This doesn’t only build my SEO since my contact information is included on their big websites, but it’s also free advertising for my company. If you have a LinkedIn account, sign up for volunteermatch.com and start volunteering at these big organizations. Even if they don’t hire your services, if you do your job well, at the very least you will get a good referral.

Blogging:

I’ve discovered that so many businesspeople resent blogging. However, blogging is simple especially if you have a passion for what you do. All you have to do is write weekly on subjects related to your business—such as this one for my business. As a success coach, I offer sales success strategies to especially small business owners. What I’ve done in this blog is offer you some tips that could help you recruit new customers. If you get interested, which I know you will, you will check out my website (www.tapthegood.com) for more resources. And that’s how it all begins.

*When you blog, remember to connect your blog to all your social platforms.

Host a “Wine and Peanuts” party.

People love free things. People love wine. Men love peanuts. 🙂 Host a party and include a raffle for guests to buy tickets to win complimentary services or products. However, don’t give away too much. If you are a service provider, offer no more than a 30 minutes complimentary session. Also, remember to have a guestbook to record their contact details. Ask them if it’s okay to email them periodical offers and/or free tips. Trust me; they will be okay with that. You’ve wined and fed them, and the law of reciprocity will naturally take effect.

By just reading my blog, which I appreciate very much, you’ve earned yourself 30 minutes’ complimentary Counseling, Success Coaching or Emotional Freedom session. Please visit my website at www.tapthegood.com and check out which services could benefit you. Fill in the contact form and I will get back to you within 12 hours.

Joel Osteen once stated, “You can change your world by changing your words. Remember, life and death, are in the power of words.”

Print and electronic communication emphasizes the former statement due to the fact that, in the communication process, words are written and presented for future reference. This presents a lot of evidence that could destroy or liberate not only business owners but also the world in general. Documents written centuries ago have been a point of reference for major disputes and wars in the world today. On the other hand, printed material in form of books has been used to educate, inspire and change mindsets of the world. This very fact presents a threat, rather than something to celebrate, on the possible dangers that print and/or electronic communications can create. Considering that spoken and unrecorded words or conversations can be easily forgotten, printed material, if not discarded, can exist as long as time itself.

It’s hence vital for business owners to pay close attention to their non-personal communication structures in order to avoid possible dangers and, most importantly, transfer their messages and achieve their objectives.

Carol Burnett, an American actress, comedian, and singer, once stated that: “Words once printed, have a life of their own.” Today the number of businesses that lose millions of dollars due to bad communication structures is limitless.

Question:

Do you have a structured sales pitch that you can tweak to match your target audiences? I’m talking about that message that introduces you to your audience and elicits interest in them for you, and your business in just a few words. Regardless of your answer to the preceding question, I encourage you to take advantage of my 30 minutes’ complimentary session where I will help you design a captivating sales pitch or evaluate the one you have–if you do.

Is it hard to believe that miracles are unfolding all around us? And that we have access to co-creating our lives and goals with the divine?

Yes, sometimes it is hard! Hey, I know it can be hard for me some days!!
Sometimes life, money and our goals can seem heavy and overwhelming! Do you ever feel like, “it’s all on me to do everything”? This is a great time to tap–as this is a particular vibe that literally blocks miracles from showing up. Whenever we feel weak, it just means that for a while we’ve forgotten about our abilities to co-create with the divine. This also implies that we are disconnected from the infinite magnificence…the kingdom of God that dwells with us. When we tap on these negative feelings, we remove the emotional blockages to our inner confidence; and are then able to tap into divine intelligence for direction, inner drive, and will power.

So let’s do that now; shall we?
Firstly, let’s dive into an exercise to examine where we are in regards to our goals.

Now, test this phrase by saying it aloud in two ways: “I have to make it happen.”
With all the emphasis on ‘have,’ notice the feeling in that…and how true it feels.
What is the emotion?

Now say the following statement again with the emphasis on ‘make’.
“I have to make it happen.” Notice the feelings in your body when you say it that way.

Now start tapping!

Round 1: We are going to tap on the statement: “I have to make everything happen
on my own (there’s no support!)”

Karate Chop Point:

Even though, the truth is I have to make it happen; it’s all on me. I’ve got to do it,
I accept all of me now.

Even though, I have to make this happen. I feel that pressure, that constriction,
but I can’t just let this go. I accept all of my feelings now.

Even though, the truth is, it’s all me. There’s no one supporting me, no miracles showing up. I have to make this happen. Otherwise I will fail, and that will be all on me. I love and accept myself anyway.

Tapping Through the Points:

Eye brow (EB): It is all on me. It’s always been on me. I can’t just trust. I can’t let go.Side of the Eye: (SE) That would be slacking off. I have to make this happen. Make it happen with my will, with my own two hands, my blood, sweat and tears.

Under the Eye (UE): It’s exhausting. But I keep doing it. I’ve got to make this happen.
Not a lot of fun in that.Under the Nose: (UN) A lot of pressure…a lot of desperation. I’m always battling failure–so much at stake.

Chin (C): I can’t just trust in the Universe. That would be crazy

I’ve got to do it. It’s all me.

Collar Bone (CB): I feel isolated. There is no one to help me.

Under the Arm (UA): Why is all this happening to me?

Top of the Head (TH): I don’t think I can ever achieve my goals.

Round 2: We are going to tap on a more positive round with this statement in mind. “I am open to the divine co-creating with me!”

Karate Chop Point: (Tap on this point and repeat the statements below)

Even though, I’ve built a life making stuff happen. And I often say, oh I’ll just do it myself. I usually do it better, and I do it to my standards. I’m open to the idea that there’s a conflict in this for me. Because I’m not very open to help.

Even though, I love getting stuff done. I love making great things happen. I’m open
to the idea, that I could be an amazing achiever, and have an open window to streams of divine
brilliance, divine guidance, inspiration, and even miracles. That makes all my achieving fun.

Even though, I’ve operated this way for a long time; saying, “No thanks, I got it. I’ve got to do it all myself.” I’m now opening a window, and I’m propping it open with a stick, so I
can’t close it easily. This window is open to the divine co-creating with me. I actually don’t need to do everything myself.

The truth is I can’t always see the big picture. And although right now, I’m disconnected from the mind of God. Maybe the Divine is trying to give me more than I’ve even dreamed of.

Tapping Through the Points:

EB: I’ve been doing it this way for a long time.
If I trust and let go, would I judge myself a slacker? Or naïve?SE: I wonder what would happen, if I open this window and allowed the Divine to stream into my life–bringing me more brilliance, more inspiration, absolute miracles, and co-creating with me.UE: I wonder how that would feel. I wonder how it would feel in my body, to achieve my goals that way.UN: This would feel different. …REALLY different.

Chin: I surrender my control. I surrender my old story.CB: I surrender my doubt in divine power.UA: I open myself to help.TH: I open myself to miracles. I open my connection to the divine to co-create with me!

If you can go through this exercise for the next couple of days, I’m certain that you will see some positive results in your life.

The subtle dream of business success captures the imagination of aspiring and existing business owners globally. Every business owner has a vision of flowing profits, industry respect, thrilled customers, and a balanced life. However, this vision is only possible by developing habits that drive business success. Below are three tips that I have exercised, and achieved some major business success leaps as a small business owner

Take the time to identify and build relationships with key peers, mentors, and advisers. This inner network provides support, direction, and an increased number of people to assist. Remember that networking is a numbers game. The more influencers you have in your team, the more opportunities you have to succeed in your business.

Business success requires an unwavering commitment to the customer. This commitment encompasses a mindset of understanding the customers’ world. Understanding the customers’ wants and needs provides the business with a greater opportunity to earn a loyal customer base. It is important to focus more on what you can do to improve the life of your customers. This is what brings in profits.

Business success requires the ability to know your strengths and weaknesses, opportunities and threats. Being open and honest about yourself and your business creates growth as an individual and as a company. In traditional business, this concept is referred to as the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. It is vital for business owners to take time out at least once monthly to analysis their SWOTs.