Michelin joins AMA Women & Motorcycling

The American Motorcyclist Association (AMA) is pleased to welcome Michelin North America to its sponsor lineup at the fifth AMA International Women & Motorcycling Conference, presented by Harley-Davidson and Buell, in Keystone, Colo., Aug. 19-22.

Michelin will be on hand at the conference with their motorcycle event truck, and representatives will recommend the proper Michelin fitment for motorcycles and answer any tire-related questions. In addition, Michelin Sales Account Manager Danny Gilreath will conduct tire safety seminars to teach the basics of proper tire care and maintenance — including how to check tire pressure, examine tread depth properly and how to read a tire’s sidewall.

"Michelin is very excited to be a corporate sponsor of this year’s conference," said Sherri Martin, communications manager for Michelin motorcycle tires. "Michelin is a huge supporter of women riders. By teaching tire safety and how to maintain and care for your motorcycle tires, Michelin feels you will be safer and more confident riders."

"Proper tire selection and maintenance are a critical part of a safe and enjoyable ride," said Tigra Tsujikawa, AMA marketing and special events manager. "We welcome Michelin’s participation in this year’s conference as a tremendous benefit to all in attendance."

Registration for the fifth AMA International Women & Motorcycling Conference, presented by Harley-Davidson and Buell, costs $185. The registration fee includes a commemorative t-shirt and admission to all seminars as well as opening ceremonies on Aug. 19, a barn dance on Aug. 20, the International Street Party on Aug. 21 and a closing banquet on Aug. 22. Both the barn dance and closing banquet include dinner.

Participants can register now at https://home.ama-cycle.org/iwmc/registration/register.aspx or by phone by calling (800) AMA-JOIN. While the event focuses on women riders, it is not limited to women. Men are welcome to participate with a paid registration.