If star athletes sell junk food -- is your kid more likely to eat it?

By Bill Briggs NBC News

NFL star Peyton Manning is nearly as famous for his product pitches as his football passes, building an endorsement empire that has included Papa John’s pizza and Oreo cookies. But are your kids grabbing – and consuming – what the quarterback is slinging?

The Denver Broncos signal caller is one of the sports world’s top hawkers of unhealthy foods and drinks, according to a paper published Monday in the journal Pediatrics. The authors are urging famous jocks like Manning to re-think corporate offers to peddle sugar-rich drinks or high-calorie foods.