Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the XX weeks ended Jan XX.

Source: SymphonIRI Group, a Chicago-based market research firm

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Snack size is just the right size when it comes to candy. Hershey and Mars continue to jockey for position in this category. Hershey's Reese's led brands, with Mars' Snickers in the No. X slot. Hershey's Kit Kat and Mars' Twix were among the most robust brands in the category.