Category - Digital

Do you like posting your selfies and OOTDs on your Facebook Timeline? If yes, did you know that it reflects what kind of person you are?

Most of today’s generation has been shaped not only by family, environment and personal experiences – but by social media in majority. The most common and widely used social media today is the Facebook.

You must have seen an attention-grabbing advertisement or two in your lifetime as well as ads that left you a little bit confused, questioning what the ads’ message really was. And, if you were a marketer, the latter reaction would be the least you expect from your audience.

Many Filipinos have been going abroad for greener pastures for years. Leaving behind their families may be the last thing they want to do but the desire for a better life motivates them to sacrifice time spent with family.

However, as technology continues to develop, applications or apps have emerged to help overseas Filipino workers (OFWs) regularly bond with their family through treasured conversations online.

Do you have an upcoming meeting, seminar or any event? Or do you know someone who is planning an event? If yes, then this one is definitely for you! Cebu Marriott hotel is elevating their service as they created a mobile web app meant just for you.

“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”

Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.

Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!

All you need to know are the most basic THREE:

1. Make the encounter SHORT and SWEET.

According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.

Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.

So, keep it short, sweet and specific.

You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺

2. Be NEGA Nancy.

Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.

The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!

3. Use NUMBERS.

This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.

Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?

If all else fails, go to www.co-schedule.com. Trust me, I’ve been there.

In Digital Marketing, while content is king, community management is the king’s heir. What happens when your perfect pitch was able to achieve viral levels of reach due to the ads you employed it with. When the crowd notices you and they start coming, you need crowd control. Or, community management in the online parlance.

We have all been there at some point in our lives when something breaks down and we need to do that dreaded thing called “Calling Support.”

After we’ve punched in the hotline number, a robotic voice clip directs us to do one million things, but if you’re patient it finally reveals the secret to talk to a real person which is, “Press 0.” A chirpy voice greets us and asks how he/ she may help. While you were readying to shout Hallelujah at this juncture, you need to know that the word ‘help’ in these instances isn’t exactly equated to “making things easier for you” nor “offering their services to make this world a better place to live.”

More often than not, “help” for these voices at the other side of the phone means “I will try to see if the response matrix provides an answer, otherwise you are doomed on your own. Sorry don’t care.”

What’s the next best thing to do aside from throwing your phone across the room (which by the way, really helps in getting out all that tension)? Hunt for the company’s social media sites and prepare to break their community manager’s picnic.

And this works because brands are invested in their online reputation. They are very sensitive to netizen’s comments because these have the ability to reach a lot of people in a short time. Deleting them would be futile, as the platforms have relatively democratic policies with regard to user content.

Just ask Justin and his experience with shampoo brand Head and Shoulders:

And Chip, who isn’t seeking any redress but simply to connect with Applebee’s, who at one point of this adorable virtual friendship, even helped him pick out his Halloween costume:

And in the local scene, international chain Mcdonald’s tries to pacify this complaining customer:

So you see, the real king here is real time marketing. When the spotlight is on you, you have to perform and you must perform well.

On social media, marketers are finding value in relevant and interesting stories in presenting their clients’ messages or promoting their products online. If they learned the basics of writing, it is that the headline of a story is as important as the opening of the story, if they wish for their target audience to read from start to finish.

The headline is considered the critical part of your content because it is often the reader’s first interaction with your brand. The effort you exert in putting up your story will go to waste if you will not give the headline equal attention you did with the body of the story. It may be comprised of just 140 characters or less but it has a big impact on your brand.

So, to avoid wasting your efforts, you must really take the headline seriously.

Promoting and showcasing Cebu tourism, food, people, culture, and heritage has leveled up, as technology becomes one of its drivers.

This will be shown through the Technotour Amazing Adventure Challenge (TAAC), one of the highlights of the upcoming Cebu Business Month (CBM) held in June. It is open to companies and individuals who like to embark on adventures and team-building activities while learning Cebu’s culture and heritage along the way.

Not long ago, there was a man who was operated in a hospital. It was an unusual operation that got some practitioners involved chuckling and grinning and recording moments of the procedure. The video got viral, got the patient humiliated and got some of the healthcare professionals suspended.

Incidents like this can cause a nagging fear among doctors, nurses, medical technicians and their fellows when social media is presented as a tool for health promotion and when relentless white knights invite them to engage, to be active on social media.

“Whether doctors choose to engage in social media or not, they cannot ignore its implications,” said Dr. Pat Rich of the Canadian Medical Association during the Healthcare Social Media Summit 2015 last February in Cebu.