Ashley McBryde: Logotype

Ashley McBryde contacted me for some new logotype to be made of her classic "Show Me Your Booze". Wanted me to use filigree and type styles from bourborn bottles of the early 20th century.

Inspiration

I borrowed from fellow designer Jorgen Grotdal to get lockup ideas and the rest all really came from the fine folks at Jack Daniels distillery. I set to exploring via pen in super loose arrangements, just drawing directly what I saw on screen and exploring symmetry, margins, direction, filigree, and typeface options.

Refinement

So in talking with Ashley's new label and manager we found that this direction was on par, but needed some fine tuning. Namely, Ashley is going to be changing her look to be more on the style of Sailor Jerry Tattoos along with Constuctivist layout and application. This led to me exploring more lockups and filigree than I originally had, but currently we're heading towards the point we need and I can see the finished portion of the project near ahead!