Cegedim
Relationship Management today announced that Boiron
USA is upgrading to the next generation CRM solution, Mobile
Intelligence for iPad, in order to empower its commercial
representatives and managers, both in the field and home office, with a
holistic 360-degree view of its customer databases. As the world leader
in homeopathic medicines, Boiron continues to expand distribution for
its safe and natural over-the-counter (OTC) drugs in the U.S. market.

In the face of an evolving market, Life Sciences companies demand
solutions that will not be quickly out-dated by market shifts or are
dependent on numerous, costly updates. Mobile Intelligence for
iPad empowers Boiron USA with game-changing flexibility through advanced
configuration tools in order to maintain greater control over the
application’s deployment, scale and overall cost. Additionally, a fully
interactive hierarchical view of affiliation networks allows field users
to map and analyze valuable influence networks on-the-go. Boiron USA
commercial managers can now perform improved targeting and segmentation
strategies in order to foster long-term relations with their OTC
stakeholders.

“We are truly delighted to advance our lasting partnership with Cegedim
Relationship Management by upgrading to Mobile Intelligence for
iPad. Over the years, Cegedim Relationship Management has provided the
critical tools to further fulfil the growing retail and medical
professional demand for our natural medicines,” said Fabrice Figliolini,
IT Manager, Boiron USA. “The 360-degree view of our customers enables
analysis that was otherwise unavailable. In combination with
Xtelligence, which delivers relevant KPIs to our business analysts, we
have tangible insights on our commercial performance and how to
tactically improve it.”

“Due to the current economic climate in the US, patients are now
becoming more reliant on quality OTC medications for self-care. Now is a
vital occasion for OTC providers to increase their share of voice and
commercial productivity through the use of intuitive, mobile CRM
systems,” explained Angela Miccoli, President North America of Cegedim
Relationship Management. “Our renewed partnership will extend our
support of Boiron and their long-term business goals.”

Cegedim Relationship Management is the Life Sciences industry’s
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company’s
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world’s
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.

Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,200
people in more than 80 countries and generated revenue of €911
million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

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