LesBiSwirl: The feminism of “Mad Men”

April 13, 2015 3:33 PM

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It’s been a while, but Victoria and Marcie are back for a new “LesbiSwirl,” this time, to break down Mad Men’s feminism. Alas, Joyce Ramsay (and her finely tailored blazers) may no longer be with us, but there’s still plenty to swirl about.

Mad Men is feminist—but the characters are not. This is a simple, yet vital, distinction in our reading of the show that conveys a larger truth about how feminism as a political ideology has been made palatable to the general public. By turning feminism into a fun, celebrity supported brand, it has ...