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Original Equipment Manufacturing - OEM partnerships with ABB

ABB’s engineering, manufacturing and logistics capabilities combined with OEMs' detailed local market knowledge and expertise to serve the customers across the world

ABB is committed to create high-value partnerships with OEMs, panel builders and machine builders by providing a comprehensive product portfolio, partner programs and cooperation models that embrace a wide range of power and automation products.

In addition to the brand and technology advantage, ABB also strives to provide strong support to OEM channels. ABB has tailored a business model that provides flexibility for channel partners to choose where in the value chain they want to position themselves. Based on this model, ABB has developed a series of modular OEM partner programs in which ABB combines its product offering with a technical support program as part of a holistic approach that meets an OEM’s requirements for different markets and segments.

Want to become an ABB OEM partner?

Win-win relationship

ABB know-how and technical support

Cooperation models / value added by the OEM

Testing facilities

ABB know-how and technical support enable the OEM to introduce a product based on an ABB design in a very short time and with minimal investment. The transfer of technology consists of technical drawings, training, tools, configurators as well as access to testing facilities that allow OEMs to share their experience and concerns with ABB product experts.

The ABB know-how transfer and technical support for the specific OEM partner programs are managed by dedicated OEM product support organizations.

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OEM partner programs are supported and regulated by specific cooperation models covering all the legal aspects of a strategic partnership like responsibility, liability, commercial conditions, etc.

Supply and support agreement

ABB provides the products, from simple components to complete solution. ABB logos, names and type tests are applied to the supplied products.

Channel cooperation agreement

ABB offers a commercial partnership for a specific business segment. This agreement is applicable for anyproduct and OEM

License cooperation agreement

ABB grants a license to a third party to produce ABB products. ABB provides the technology transfer and type tests for the product. The OEM will use its own logo and ABB’s product brand.

Technical cooperation agreement

ABB provides the technology to a third party to produce an ABB product. The OEM will use its own logo and product brand name. The type test needs to be repeated by the OEM