A lot of smart TVs today are coupled with set-top boxes because they just don't seem as smart as they claim. But Roku has put a set-top box inside the TV with its latest offering.

Roku has announced its own television called Roku TV, which is exactly what it sounds like: an HDTV with a Roku box built right inside.

Roku teamed up with TV manufacturers TCL and Hisense to build a line of Roku TVs ranging from 32 inches to 55 inches. Of course, the Roku user interface is built into the TV for instant access to 31,000 movies and 1,200 apps (also called "channels").

The TVs also come with a newly-designed remote control, which features only 20 buttons (about half the buttons found on a traditional remote). This makes it a lot easier to use, as Roku only placed necessary and straightforward options on the device.

According to Roku, it will be the one taking care of software updates on the Roku TVs, which means that all Roku TVs will receive them at the same time. It can be a pain when the updates are handled by the manufacturers, because that means some are being updated faster than others.

I think you're missing the point. I didn't say this was an 'upgrade' option for people who already have kick-ass LED TVs. I said this was marketable to people... say .... single mom living in 2 bedroom apt with her 2 kids and already pays for internet service. As for the lack of 3D or OLED... I'd imagine this is to target lower income families who shop Walmart for deals.

As for 10 yr life... TVs are becoming as disposable as printers and phones. You must be a proud owner of many things you're unwilling to let go of!! LOL!