Reading Radsport Festival

Long Tail Creative produces the complete event management and production of the national caliber two-day cycling event in the Greater Reading Area, Pennsylvania. Known as the Reading Radsport Festival, the two-day event hosts a high-speed criterium on Saturday and a “Dirt Course” on Sunday.

Mt. Penn HIll Climb Turn 9 is completely organized and run by the community of Reading. Avid cyclists come together to make the experience as exciting as possible for the riders. Photo by Silvia Galiani

The City Park Dirt Course featured a course designed by Bill Elliston. We offered a Short Track Mountain Bike and Cyclocross races that were not categorized but open to men and women and juniors. Photo by Martin Vecchio

The Reading Bike Hub teaches kids how to control their bikes like none of the pros can. They can ride wheelies for as long as they want, and they have a bunch of tricks that we use for a halftime show for West Reading. We love seeing this display of talent and we’re proud to create a platform for them to show it to the community.

In 2018 we ran a 5k running race on the West Reading Criterium course. With Fleet Feet West Reading on the course, it was a natural synergy.

The Pro Men’s criterium is completely branded so all areas are photographable. This is an important aspect that we prioritize so sponsors get their maximum potential exposure in the post-event media.

Penske Truck Rental activated their sponsorship at the City Park Dirt Course with the Drop Zone. Pan American Champion, Curtis White of Jelly Belly Pro Cycling, is shown here dropping off the course feature.

More from Turn 9 at the Mt. Penn Hill Climb

A $500 bonus prize is available for riders who place the best between both days. CCAP rider Gino Villafano took the prize this year.

The crowd in West Reading is amazing. With the support of the Reading Eagle and WEEU, they have leveraged their traditional media platforms to reach enthusiastic fans in the area.