“You need to set goals.” In business and in life we’ve all heard those words. It is hard to argue with the advice. It seems so simple. Yet for all the talk of goal setting, how effective is it really?

Setting goals is an important aspect of the strategic planning process.

But it is part of a process, not the ends and means unto itself.

Several years ago the CEO of a multi-billion dollar publicly traded company hired me to help revive the business. As he said to me, “Kevin, we need a crusade. Something we can believe in that’s bigger than our day-to-day.”

During my on-site time at the company headquarters, I met with the Director of Worldwide Strategy. In gathering initial information, I asked this question: “What are your income and profit goals for this year?”

That’s normally not a challenging question. Except here I was met with the answer, “We don’t have any goals like that.” This was a stunning revelation to me. How could they not have goals?

I promise you that the point of this On-Purpose Business Minute is an endorsement for setting reasonable goals but within the context of a strategic planning process. In my client’s case, it had me wondering just what the heck the Director of Worldwide Strategy was doing. He wasn’t happy to see me show up in the first place and now this question ensured a sabotage was in the works. He won!

Setting goals in a new fiscal year is commonplace in most work settings.

It is the natural time of the year for reflection and planning so the new year can be better than the previous year. There’s a reason why, however, all those good intentions often fail to live up to expectations. Business can’t be run by numbers alone. Metrics have a role, but they’re the result of a strategic process, not the lead.

This form of “Management By Objectives” was made popular in the 1970s. However well intended it was, the execution of it fell to a minimalist “numbers only” approach. Unfortunately, that is an indication of under-performing management.

Goal setting — everyone uses it, right?

You know the routine. You show up at an organizational retreat for work, church, the PTA, a ministry, or some other group. After the introductions, the person with the agenda says it is time to set goals.

Suddenly a knot appears in your stomach. Something about this doesn’t feel just right. You go with it because goal setting seems so right … and yet so wrong. After an hour or so, the team comes up with a list of goals and everyone goes home satisfied that a great deal was accomplished. And it has, but you have this gnawing feeling that very little is really going to happen next.

Why, you wonder, is it so unsatisfactory? Why is the group so excited, yet you’re so worried? You understand that goals without a plan are merely imaginary—but still better than no goals at all! Regardless of whether the organization is falling short or falling flat on its face, it is failing to complete the strategic process. That means that someone in charge doesn’t really know what it means to lead an organization. Uh-oh—Killer Goals of the worst kind.

There are Good Killer Goals!

Here’s an example from when we are in active production of The On-Purpose Minutes. Our killer goal was to produce and post an original On-Purpose Minute every Tuesday and an On-Purpose Business Minute every Thursday.

Sounds easy enough, right?

Hold on for an On-Purpose Minute! Consider the creative thinking, planning, equipping, and many disciplines needed to meet this simple “killer goal.” I invested nearly a year in researching, experimenting, and learning what camera, lighting, and editing software to use. In the end, the technical and production stuff is actually the easy part.

The concepts and brand of the On-Purpose Minutes had to be conceived, developed, and tied to the business strategy of On-Purpose®. An audience to reach had to be in mind. Finally, the content for each On-Purpose Minute had to be conceived, written, recorded, edited, posted, and embedded using YouTube.com and my blogging service.

Here’s one example where a Killer Goal with a clear purpose, plan, people, and process to support performance produced a video library of over 200 Minutes.

Today, we still release a twice-weekly On-Purpose Minute. Many of the videos are reruns but the text of the blog post is updated substantially to reflect current thinking and trends.

Take your leadership and management duties seriously so your team can thrive and exceed its goals. Learn to think more deeply about the breadth and depth of the assignment.

The more you can talk about and plan early on, the better things will go for all involved.

Avoid setting Killer Goals that kill the team.

Learn that the slow path to achieving your goals is almost always the sustainable and more profitable fast track for reaching your Killer Goals.

(This video was originally recorded in 2011. While the year mentioned is not current, the message shared is timeless.)

To kick off the New Year, I’ve gathered a handful of On-Purpose Minutes and Business Minutes relevant to the popular New Year’s toast for a Happy, Healthy, and Prosperous New Year. Rather than it being a mere sentiment, why not make it a reality or at least invest your self in making your good life even better?

Put your good intentions into action!

For each aspect of this New Year gesture, dig deeper by clicking on the provided links to relevant Minutes.

Happy On-Purpose New Year!
Kevin

A Happy New Year

Happy is rightfully a great word to be associated with New Year’s Day. Much like time itself, happiness is fleeting, yet so desired. Who doesn’t want to be happy? The term “Happy New Year” embraces the chronological odometer as it turns and makes a fresh start for 2018. Relish the reminder.

Comparing Christmas Day to New Year’s Day reveals an interesting shift of words and implications. We will say Merry Christmas, but the word most reverently associated with this Christian holy day is joy, as in the song, Joy to the World.

Joy can be one’s reality regardless of whether circumstances are happy or unhappy. Trading in happiness is a far less stable currency of emotion. Joy is the gold standard.

Several years ago, this over-50 former athlete turned business advisor, author, and speaker was resigned to wearing “my fat suit.” This is going to sound awful, but I was so accepting of my extra pounds that I used to say, “Unless I have a cancer, I probably won’t lose this weight.” Ugh!

Fortunately, that changed in March 2008, when I was booked by Dr. Wayne Andersen (sight unseen) to be the keynote speaker at the Take Shape For Life National Convention. I did the program, lost the weight, and haven’t really looked back at my old weight since. Admittedly, the holidays are the hardest part for me because I get so out of my normal routine; it is a festive time, and I’m addicted to sweets.

This On-Purpose Minute originally aired on January 5, 2010 at the turn of a new decade. Today in October 2015, let’s do a follow-up check-up on how life is looking (up?) for you. The lessons from this OP Minute still remain except 2020 is less than 5 years away!

Short-term vision or thinking often distracts us from focusing on what really matters most to us. What would it be worth to you to clarify what is most meaningful to you? Would you invest 60 minutes of your life today to set a more clear course for the next 5 to 10 years? It seems so minor an investment for so much to gain, yet we’re often “too busy” with the non-important to define what truly matters.

Give yourself a strategic advantage by knowing what matters most. Download The Discovery Guide, my free tool designed to help create want lists and tournaments. It is superior to typical goal setting tools because it helps you gain laser focus. Improve your time management and your personal life improves. It isn’t too late to plan today for your 2020.

Original post in 2010!

A new year brings a rebirth of possibilities. What then does a new decade bring? Let’s look ahead to 2020 to plan what can be. Too often I find myself looking a day, a week, or even a few months, but too rarely ten years ahead. The calendar change to 2010 offers a natural opportunity to peer into the future and plan what could be.

Looking for some guidance? At On-Purpose Partners we have coaches trained in the On-Purpose® Process who can help you. Whether you need an hour or a defined program to help you, know that we’re here. Explore here.

This is a classic On-Purpose Minute that first aired in August 2010 so the September offer regarding The On-Purpose Leader Experience is out of date. Alternatively, consider reading The On-Purpose Person and downloading the free preview to The Discovery Guide.

Another option is On-Purpose Peace, a six-session, small group study for Christians reading The On-Purpose Person.

Goal setting is really the poor man’s way of doing strategic planning. Guess what? For about 95% of what you want to accomplish, writing out your goals will get the job done. If you want to take something to the next level, however, you’ll need to invest in strategic thought and planning. Otherwise, you’ll remain mired in mediocrity.

Research shows that as few as 1% to as many as 10% of all people write down their goals. Why not more people? Here are some of the excuses I’ve come up with. What’s your reason for not setting goals?

Behind every rationale for not setting a goal is a tragic assault on hope and possibilities fed by irrational thought. OK, so maybe you don’t have Killer Goals; that’s still no reason for not learning the process and getting started. In fact, set that as your first goal.