Circle of Crust program drives loyalty by drawing 600 to 1000 customers for each new store opening

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the fifth winner of its 2016 Paytronix Loyaltees Awards: Pie Five Pizza for the Loyalty Innovation award. The Paytronix Loyaltees is an annual awards program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Read the full Pie Five Pizza story, “Pie Five Pizza: Delivering a Loyal Customer Base for Each New Franchise Opening.”

Dallas-based Pie Five Pizza Co. is a subsidiary of RAVE Restaurant Group, Inc. (NASDAQ: RAVE), which owns, franchises and supplies more than 300 Pie Five and Pizza Inn restaurants operating domestically and internationally. As a franchise organization, Pie Five Pizza tries to help each new location hit the ground running by delivering a ready-made stream of loyal customers. Before each new restaurant opens in a market, Pie Five leverages its Circle of Crust rewards program to generate a lot of buzz around the area.

Member recruitment - Pie Five targets the new restaurant’s geography with Facebook ads and uses a third-party-developed registration site to acquire essential marketing information from new guests

Sweepstakes - New members who register with the Circle of Crust program through this site sign up for a chance to win “Free Pizza for A Year.” Using a third-party registration site and the Paytronix API as a registration tool, Pie Five can select a big winner for the prize.

Impact - On average, 600 to 1000 members join the Circle of Crust program for each new location opened. This gives new locations an immediate marketing base in new communities and drives business. By utilizing the Free Pizza for a Year campaign tier, Pie Five also has the ability to look at prize redemption and incremental spend and visit frequency from those guests.

“The Free Pizza for a Year promotion is a fast, cost-effective way to drive new Circle of Crust registrations that specifically support each new store opening,” said Christina Coy, Vice President of Marketing for Pie Five Pizza Co. “This gives each new Pie Five location an immediate marketing base of loyal customers who are already engaging with our brand.”

“By leveraging its Circle of Crust rewards program as a tool to generate a ready-made customer base for each new store opening, Pie Five Pizza is setting a new standard in loyalty innovation,” said Andrew Robbins, president, Paytronix Systems, Inc. “Not only does the ‘Free Pizza for a Year’ promotion help attract new franchisees, but it also ensure their success from the get-go.”

Open to all current Paytronix clients, the Paytronix Loyaltees competition recognizes loyalty programs that motivate guests to visit restaurant or retail establishments more frequently. The winning Loyaltees programs showcase the success of Paytronix users prompting targeted guest behavior—breaking new ground with relevant offers that leverage data collected by loyalty programs, and through all of today’s guest touch points from Point of Sale to mobile engagement.

About Paytronix Systems, Inc.

Paytronix’s proprietary guest engagement platform helps more than 280 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests—through mobile, social and today’s most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.

About Pie Five Pizza Co.

Dallas-based Pie Five Pizza Co. is a subsidiary of RAVE Restaurant Group, Inc. (NASDAQ: RAVE). RAVE owns, franchises and supplies more than 300 Pie Five and Pizza Inn restaurants operating domestically and internationally. Pie Five Pizza Co. is the leading brand in the rapidly growing fast-casual pizza space, offering individual handcrafted pizzas with fresh ingredients made to order in less than five minutes. Named among Fast Casual’s Top “Movers & Shakers” for three consecutive years, 2015 “Best Franchise Deal” by QSR Magazine, 2012 Hot Concepts winner by Nation’s Restaurant News and one of “10 Hot New Restaurant Chains from Established Brands” by Forbes.com, the company currently has 87 locations in 24 states. For more information, please visit PieFivePizza.com.