1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets.
2. Explain the contents and significance of the following documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do you agree with the statement? Justify your answer giving suitable examples.
4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management of political … [Read more...]

1. Distinguish between the following:
(a) Free Trade Area and Customs Union
(b) Polycentric and Ethnocentric Orientations
2. Explain the various products – communications strategies available to an international marketer, giving suitable examples.
3. Briefly explain the components of international advertising strategy. What are the relative advantages of standardization and adaptation of an international advertising programme.
4. What do you understand by the term ‘Political Risk’? Explain the strategies available to international marketers for management of political risk.
5. A … [Read more...]

1. Describe the differences between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices? Explain with the help of examples.
2. A garment manufacturer presently operating in domestic market only wants to go international. Advise the organization regarding various options available to reach foreign markets.
3. Explain the significance of letter of credit in international marketing. Briefly discuss the operation of a letter of credit.
4. “Conducting marketing research across different parts of the globe … [Read more...]

1. Distinguish between the following.
(a) Polycentric and Geocentric orientations
(b) Free Trade Area and Customs Union
(c) Commercial Invoice and Proforma Invoice
2. (a) What do you understand by the term ‘Political Risk’? In your opinion, is it country specific or firm specific or both? Elaborate giving examples.
(b) Discuss the strategy for management of political risk at the pre-investment stage.
3. An Indian hand tools manufacturing company, which has been operating in domestic market only, now wants to go international.
(a) Advise the company on the options available to it for … [Read more...]

1. You are the marketing head of newly opened international division of a leading domestic company manufacturing home appliances. Suggest various factors that you will keep in mind while finalizing the international markets for your product.
2. Explain the difference between ethnocentric, polycentric, regiocentric and geocentric orientations. How do these orientations affect international marketing practices?
3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Justify the statement by giving suitable examples.
4. You are an … [Read more...]