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American Eagle Outfitters’ E-Commerce UX

This is a case study of American Eagle Outfitters’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

American Eagle Outfitters’ overall e-commerce UX performance is mediocre. This is in large part due to poor Accounts & Self-Service, poor Product Page, and mediocre On-Site Search.

American Eagle Outfitters’ Accounts & Self-Service performance is poor. Some of American Eagle Outfitters’ biggest account usability issues are due to mediocre Account Sign In, poor Order Returns, and broken Orders & Order Tracking.

American Eagle Outfitters’ Mobile E-Commerce performance is acceptable. For instance, American Eagle Outfitters’ mobile design has state of the art Mobile Shopping Cart, Cost & Account and good Mobile Form Field Usability yet suffers from broken Mobile Homepage, Navigation, & Search.

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Adhered High
·
Score: 33.2

Guideline #240
Adhered High
·
Score: 23.7

Guideline #242
Issue Resolved
·
Score: 23.7

Guideline #248
Violated Low
·
Score: -11.8

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Adhered High
·
Score: 23.7

Guideline #236
Not Applicable
·
Score: 0.0

Guideline #246
Not Applicable
·
Score: 0.0

Guideline #249
Neutral
·
Score: 0.0

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered Low
·
Score: 7.1

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Adhered High
·
Score: 14.2

Guideline #264
Adhered High
·
Score: 9.5

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 177.6

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Violated High
·
Score: -33.2

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Adhered High
·
Score: 23.7

Guideline #267
Not Applicable
·
Score: 0.0

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Adhered High
·
Score: 37.9

Guideline #282
Violated High
·
Score: -23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Not Applicable
·
Score: 0.0

Guideline #251
Adhered Low
·
Score: 11.8

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Adhered High
·
Score: 18.9

Guideline #318
Issue Resolved
·
Score: 14.2

Main Navigation:
16 guidelines
·
Score: 201.3

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Adhered High
·
Score: 33.2

Guideline #294
Adhered High
·
Score: 37.9

Guideline #302
Neutral
·
Score: 0.0

Guideline #289
Violated Low
·
Score: -11.8

Guideline #288
Violated Low
·
Score: -14.2

Guideline #303
Adhered High
·
Score: 28.4

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Violated High
·
Score: -23.7

Guideline #297
Adhered High
·
Score: 18.9

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Issue Resolved
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Issue Resolved
·
Score: 14.2

Guideline #306
Issue Resolved
·
Score: 14.2

Guideline #300
Violated High
·
Score: -9.5

Intermediary Category Pages:
6 guidelines
·
Score: 68.7

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Adhered High
·
Score: 37.9

Guideline #309
Violated Low
·
Score: -16.6

Guideline #308
Issue Resolved
·
Score: 23.7

Guideline #311
Not Applicable
·
Score: 0.0

Guideline #312
Issue Resolved
·
Score: 23.7

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 137.4

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Adhered High
·
Score: 23.7

Guideline #250
Violated High
·
Score: -18.9

Guideline #293
Adhered High
·
Score: 18.9

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Issue Resolved
·
Score: 14.2

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Violated High
·
Score: -9.5

Guideline #273
Adhered High
·
Score: 18.9

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 238.4

Search Query Types:
12 guidelines
·
Score: -57.1

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Violated High
·
Score: -53.7

Guideline #340
Neutral
·
Score: 0.0

Guideline #335
Violated High
·
Score: -33.6

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Not Applicable
·
Score: 0.0

Guideline #344
Violated Low
·
Score: -23.5

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Not Applicable
·
Score: 0.0

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 33.6

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 80.6

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Violated High
·
Score: -40.3

Guideline #349
Violated High
·
Score: -33.6

Guideline #407
Adhered High
·
Score: 47.0

Guideline #339
Issue Resolved
·
Score: 33.6

Guideline #343
Not Applicable
·
Score: 0.0

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Adhered High
·
Score: 26.9

Guideline #350
Adhered High
·
Score: 13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 174.6

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered Low
·
Score: 20.1

Guideline #361
Violated High
·
Score: -20.1

Guideline #356
Issue Resolved
·
Score: 33.6

Guideline #369
Adhered High
·
Score: 40.3

Guideline #368
Adhered High
·
Score: 33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: -43.6

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Violated High
·
Score: -47.0

Guideline #362
Violated Low
·
Score: -23.5

Guideline #370
Violated High
·
Score: -40.3

Guideline #367
Not Applicable
·
Score: 0.0

Guideline #355
Neutral
·
Score: 0.0

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Issue Resolved
·
Score: 33.6

Guideline #371
Not Applicable
·
Score: 0.0

Results Layout & Filtering:
12 guidelines
·
Score: 83.9

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Issue Resolved
·
Score: 53.7

Guideline #386
Adhered High
·
Score: 47.0

Guideline #381
Adhered High
·
Score: 26.9

Guideline #377
Violated Low
·
Score: -16.8

Guideline #376
Adhered High
·
Score: 53.7

Guideline #403
Violated High
·
Score: -47.0

Guideline #393
Violated High
·
Score: -33.6

Guideline #406
Not Applicable
·
Score: 0.0

Guideline #378
Issue Resolved
·
Score: 33.6

Guideline #401
Neutral
·
Score: 0.0

Guideline #402
Not Applicable
·
Score: 0.0

Product Lists & Filtering:
94 guidelines
·
Score: 237.3

List Layout:
7 guidelines
·
Score: 8.1

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Not Applicable
·
Score: 0.0

Guideline #533
Adhered High
·
Score: 32.4

Guideline #531
Violated Low
·
Score: -13.5

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Violated High
·
Score: -37.7

Loading Products:
5 guidelines
·
Score: 80.9

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Adhered Low
·
Score: 16.2

Guideline #502
Adhered Low
·
Score: 16.2

Guideline #503
Adhered High
·
Score: 16.2

Guideline #504
Issue Resolved
·
Score: 32.4

Guideline #505
Not Applicable
·
Score: 0.0

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 53.9

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Violated High
·
Score: -43.1

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Adhered High
·
Score: 37.7

Guideline #446
Not Applicable
·
Score: 0.0

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Violated High
·
Score: -27.0

Guideline #447
Not Applicable
·
Score: 0.0

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Not Applicable
·
Score: 0.0

Guideline #457
Not Applicable
·
Score: 0.0

Guideline #463
Adhered High
·
Score: 27.0

Guideline #456
Adhered High
·
Score: 27.0

Guideline #458
Not Applicable
·
Score: 0.0

Guideline #459
Not Applicable
·
Score: 0.0

Guideline #462
Not Applicable
·
Score: 0.0

List Items: Interface & Hit Areas:
10 guidelines
·
Score: -16.2

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Not Applicable
·
Score: 0.0

Guideline #528
Not Applicable
·
Score: 0.0

Guideline #452
Adhered High
·
Score: 27.0

Guideline #450
Violated High
·
Score: -27.0

Guideline #449
Not Applicable
·
Score: 0.0

Guideline #525
Violated High
·
Score: -27.0

Guideline #527
Adhered High
·
Score: 27.0

Guideline #529
Violated High
·
Score: -32.4

Guideline #530
Adhered High
·
Score: 16.2

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: -40.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Violated Low
·
Score: -18.9

Guideline #482
Not Applicable
·
Score: 0.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Violated High
·
Score: -21.6

Filtering: Available Filters:
10 guidelines
·
Score: 40.4

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Adhered High
·
Score: 43.1

Guideline #413
Adhered High
·
Score: 37.7

Guideline #418
Not Applicable
·
Score: 0.0

Guideline #408
Not Applicable
·
Score: 0.0

Guideline #417
Not Applicable
·
Score: 0.0

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Not Applicable
·
Score: 0.0

Guideline #414
Violated High
·
Score: -27.0

Guideline #416
Violated High
·
Score: -27.0

Guideline #415
Adhered Low
·
Score: 13.5

Filtering: Scope & Logic:
14 guidelines
·
Score: 91.7

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated High
·
Score: -37.7

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Violated High
·
Score: -37.7

Guideline #423
Not Applicable
·
Score: 0.0

Guideline #430
Not Applicable
·
Score: 0.0

Guideline #428
Not Applicable
·
Score: 0.0

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Adhered High
·
Score: 10.8

Guideline #439
Not Applicable
·
Score: 0.0

Guideline #488
Adhered High
·
Score: 27.0

Guideline #492
Adhered High
·
Score: 27.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Adhered High
·
Score: 27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: 24.3

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Adhered Low
·
Score: 21.6

Guideline #474
Not Applicable
·
Score: 0.0

Guideline #470
Violated High
·
Score: -37.7

Guideline #464
Adhered Low
·
Score: 13.5

Guideline #467
Violated High
·
Score: -27.0

Guideline #475
Adhered High
·
Score: 27.0

Guideline #479
Neutral
·
Score: 0.0

Guideline #476
Not Applicable
·
Score: 0.0

Guideline #465
Issue Resolved
·
Score: 27.0

Guideline #471
Not Applicable
·
Score: 0.0

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: -43.1

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Adhered Low
·
Score: 21.6

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Adhered High
·
Score: 21.6

Guideline #514
Violated High
·
Score: -27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Not Applicable
·
Score: 0.0

Guideline #517
Violated High
·
Score: -21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: 37.7

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Issue Resolved
·
Score: 37.7

Guideline #496
Not Applicable
·
Score: 0.0

Guideline #497
Not Applicable
·
Score: 0.0

Guideline #499
Not Applicable
·
Score: 0.0

Guideline #498
Not Applicable
·
Score: 0.0

Product Page:
95 guidelines
·
Score: 208.8

Product Page Layout:
8 guidelines
·
Score: -10.4

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Violated High
·
Score: -24.2

Guideline #753
Not Applicable
·
Score: 0.0

Guideline #758
Not Applicable
·
Score: 0.0

Guideline #757
Not Applicable
·
Score: 0.0

Guideline #784
Not Applicable
·
Score: 0.0

Guideline #738
Violated High
·
Score: -20.7

Guideline #766
Adhered High
·
Score: 17.3

Guideline #846
Issue Resolved
·
Score: 17.3

Product Images:
9 guidelines
·
Score: 96.7

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Adhered High
·
Score: 24.2

Guideline #747
Violated High
·
Score: -24.2

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Not Applicable
·
Score: 0.0

Guideline #745
Issue Resolved
·
Score: 17.3

Guideline #752
Adhered High
·
Score: 17.3

Guideline #854
Not Applicable
·
Score: 0.0

Guideline #756
Adhered High
·
Score: 17.3

Image Gallery UI:
10 guidelines
·
Score: 107.0

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Adhered High
·
Score: 24.2

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Adhered High
·
Score: 24.2

Guideline #775
Adhered High
·
Score: 20.7

Guideline #779
Adhered High
·
Score: 17.3

Guideline #783
Issue Resolved
·
Score: 17.3

Guideline #781
Violated High
·
Score: -17.3

Guideline #773
Adhered High
·
Score: 10.4

Guideline #778
Not Applicable
·
Score: 0.0

Guideline #777
Adhered High
·
Score: 10.4

Product Video & 360-View:
4 guidelines
·
Score: -10.4

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Violated High
·
Score: -17.3

Guideline #770
Not Applicable
·
Score: 0.0

Guideline #760
Not Applicable
·
Score: 0.0

Guideline #761
Adhered High
·
Score: 6.9

The 'Buy' Section:
9 guidelines
·
Score: -72.5

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Violated High
·
Score: -17.3

Guideline #795
Violated High
·
Score: -24.2

Guideline #820
Not Applicable
·
Score: 0.0

Guideline #798
Violated High
·
Score: -17.3

Guideline #817
Violated High
·
Score: -17.3

Guideline #792
Adhered Low
·
Score: 8.6

Guideline #816
Violated Low
·
Score: -8.6

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Adhered Low
·
Score: 3.5

Shipping, Returns, and Gifting:
7 guidelines
·
Score: 8.6

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Adhered Low
·
Score: 8.6

Guideline #826
Adhered High
·
Score: 17.3

Guideline #803
Neutral
·
Score: 0.0

Guideline #836
Violated High
·
Score: -17.3

Guideline #804
Adhered High
·
Score: 10.4

Guideline #802
Violated High
·
Score: -10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: -5.2

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Violated High
·
Score: -24.2

Guideline #853
Adhered High
·
Score: 17.3

Guideline #849
Adhered High
·
Score: 17.3

Guideline #837
Violated Low
·
Score: -8.6

Guideline #851
Not Applicable
·
Score: 0.0

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Neutral
·
Score: 0.0

Guideline #852
Not Applicable
·
Score: 0.0

Guideline #856
Violated High
·
Score: -6.9

Product Descriptions:
7 guidelines
·
Score: 48.3

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Adhered High
·
Score: 24.2

Guideline #843
Adhered High
·
Score: 24.2

Guideline #861
Not Applicable
·
Score: 0.0

Guideline #860
Violated High
·
Score: -17.3

Guideline #845
Not Applicable
·
Score: 0.0

Guideline #844
Adhered High
·
Score: 17.3

Guideline #847
Not Applicable
·
Score: 0.0

Specifications Sheet:
5 guidelines
·
Score: 17.3

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Not Applicable
·
Score: 0.0

Guideline #840
Issue Resolved
·
Score: 17.3

Guideline #835
Not Applicable
·
Score: 0.0

Guideline #839
Not Applicable
·
Score: 0.0

Guideline #857
Not Applicable
·
Score: 0.0

User Reviews:
13 guidelines
·
Score: -57.0

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Violated High
·
Score: -24.2

Guideline #750
Adhered Low
·
Score: 13.8

Guideline #749
Violated High
·
Score: -20.7

Guideline #768
Violated High
·
Score: -17.3

Guideline #742
Violated High
·
Score: -17.3

Guideline #748
Violated Low
·
Score: -8.6

Guideline #785
Violated High
·
Score: -17.3

Guideline #767
Adhered High
·
Score: 17.3

Guideline #765
Violated High
·
Score: -17.3

Guideline #746
Violated High
·
Score: -17.3

Guideline #763
Adhered High
·
Score: 10.4

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: -3.5

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Not Applicable
·
Score: 0.0

Guideline #788
Adhered High
·
Score: 13.8

Guideline #787
Violated High
·
Score: -17.3

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Not Applicable
·
Score: 0.0

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 89.7

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Adhered High
·
Score: 24.2

Guideline #828
Neutral
·
Score: 0.0

Guideline #813
Adhered High
·
Score: 17.3

Guideline #814
Adhered Low
·
Score: 8.6

Guideline #812
Violated High
·
Score: -17.3

Guideline #821
Adhered Low
·
Score: 8.6

Guideline #819
Issue Resolved
·
Score: 20.7

Guideline #827
Adhered High
·
Score: 10.4

Cart & Checkout:
134 guidelines
·
Score: 591.1

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 51.0

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Violated High
·
Score: -14.6

Guideline #600
Issue Resolved
·
Score: 14.6

Guideline #602
Issue Resolved
·
Score: 14.6

Guideline #603
Adhered High
·
Score: 14.6

Guideline #732
Adhered Low
·
Score: 10.2

Guideline #620
Adhered High
·
Score: 14.6

Guideline #623
Violated High
·
Score: -14.6

Guideline #622
Violated High
·
Score: -14.6

Guideline #673
Adhered High
·
Score: 14.6

Guideline #624
Adhered High
·
Score: 11.6

Account Selection & Creation:
9 guidelines
·
Score: 17.5

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Adhered High
·
Score: 20.4

Guideline #652
Issue Resolved
·
Score: 20.4

Guideline #639
Not Applicable
·
Score: 0.0

Guideline #677
Violated High
·
Score: -20.4

Guideline #638
Adhered Low
·
Score: 7.3

Guideline #653
Not Applicable
·
Score: 0.0

Guideline #676
Violated High
·
Score: -14.6

Guideline #665
Not Applicable
·
Score: 0.0

Guideline #640
Adhered Low
·
Score: 4.4

Customer & Address Information:
12 guidelines
·
Score: 80.1

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Adhered High
·
Score: 20.4

Guideline #566
Adhered High
·
Score: 23.3

Guideline #567
Not Applicable
·
Score: 0.0

Guideline #565
Adhered High
·
Score: 20.4

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Violated High
·
Score: -14.6

Guideline #558
Adhered High
·
Score: 14.6

Guideline #557
Violated Low
·
Score: -7.3

Guideline #560
Neutral
·
Score: 0.0

Guideline #573
Violated Low
·
Score: -5.8

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Adhered High
·
Score: 8.7

Gifting Flow & Features:
5 guidelines
·
Score: -21.8

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Not Applicable
·
Score: 0.0

Guideline #650
Violated High
·
Score: -14.6

Guideline #646
Violated Low
·
Score: -7.3

Guideline #649
Not Applicable
·
Score: 0.0

Guideline #645
Not Applicable
·
Score: 0.0

Shipping & Store Pickup:
11 guidelines
·
Score: 5.8

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Adhered High
·
Score: 20.4

Guideline #547
Violated Low
·
Score: -8.7

Guideline #550
Adhered High
·
Score: 14.6

Guideline #543
Adhered High
·
Score: 14.6

Guideline #548
Violated High
·
Score: -11.6

Guideline #549
Issue Resolved
·
Score: 5.8

Guideline #632
Violated High
·
Score: -14.6

Guideline #633
Violated High
·
Score: -14.6

Guideline #631
Violated Low
·
Score: -7.3

Guideline #634
Adhered Low
·
Score: 7.3

Guideline #635
Not Applicable
·
Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: 26.2

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Adhered High
·
Score: 14.6

Guideline #671
Adhered Low
·
Score: 8.7

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Violated High
·
Score: -14.6

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Adhered High
·
Score: 11.6

Guideline #586
Adhered Low
·
Score: 5.8

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: -10.2

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Violated High
·
Score: -20.4

Guideline #594
Violated High
·
Score: -20.4

Guideline #587
Violated High
·
Score: -20.4

Guideline #583
Issue Resolved
·
Score: 14.6

Guideline #588
Issue Resolved
·
Score: 14.6

Guideline #577
Neutral
·
Score: 0.0

Guideline #584
Adhered High
·
Score: 14.6

Guideline #591
Adhered Low
·
Score: 5.8

Guideline #585
Violated Low
·
Score: -4.4

Guideline #664
Adhered High
·
Score: 5.8

Order Review:
5 guidelines
·
Score: 0.0

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Not Applicable
·
Score: 0.0

Guideline #556
Not Applicable
·
Score: 0.0

Guideline #545
Not Applicable
·
Score: 0.0

Guideline #551
Not Applicable
·
Score: 0.0

Guideline #553
Not Applicable
·
Score: 0.0

Order Confirmation & E-Mail:
4 guidelines
·
Score: 17.5

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated Low
·
Score: -7.3

Guideline #596
Adhered High
·
Score: 11.6

Guideline #598
Adhered High
·
Score: 8.7

Guideline #597
Adhered Low
·
Score: 4.4

Form & Page Design:
10 guidelines
·
Score: 81.5

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Adhered High
·
Score: 14.6

Guideline #611
Not Applicable
·
Score: 0.0

Guideline #687
Adhered High
·
Score: 11.6

Guideline #613
Not Applicable
·
Score: 0.0

Guideline #607
Violated Low
·
Score: -4.4

Guideline #608
Adhered Low
·
Score: 4.4

Guideline #730
Adhered High
·
Score: 20.4

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Neutral
·
Score: 0.0

Guideline #733
Adhered High
·
Score: 14.6

User Interactions & Distractions:
10 guidelines
·
Score: 116.5

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Issue Resolved
·
Score: 20.4

Guideline #707
Adhered High
·
Score: 14.6

Guideline #609
Adhered High
·
Score: 14.6

Guideline #709
Adhered High
·
Score: 14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Adhered High
·
Score: 20.4

Guideline #713
Adhered High
·
Score: 17.5

Guideline #657
Violated High
·
Score: -8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 49.5

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Issue Resolved
·
Score: 14.6

Guideline #580
Issue Resolved
·
Score: 14.6

Guideline #578
Not Applicable
·
Score: 0.0

Validation Errors & Data Persistence:
10 guidelines
·
Score: 46.6

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Adhered High
·
Score: 23.3

Guideline #722
Violated High
·
Score: -20.4

Guideline #719
Adhered High
·
Score: 20.4

Guideline #721
Adhered High
·
Score: 17.5

Guideline #718
Violated High
·
Score: -17.5

Guideline #625
Not Applicable
·
Score: 0.0

Guideline #626
Not Applicable
·
Score: 0.0

Guideline #627
Not Applicable
·
Score: 0.0

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: 58.2

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Issue Resolved
·
Score: 20.4

Guideline #681
Adhered High
·
Score: 14.6

Guideline #685
Issue Resolved
·
Score: 11.6

Guideline #694
Adhered High
·
Score: 14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Adhered High
·
Score: 8.7

Field Design & Features:
8 guidelines
·
Score: 11.6

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Violated High
·
Score: -20.4

Guideline #659
Violated High
·
Score: -14.6

Guideline #669
Adhered High
·
Score: 14.6

Guideline #660
Adhered High
·
Score: 14.6

Guideline #658
Adhered High
·
Score: 8.7

Guideline #705
Adhered High
·
Score: 8.7

Guideline #670
Violated High
·
Score: -8.7

Guideline #663
Issue Resolved
·
Score: 8.7

Default Values & Autocompletion:
8 guidelines
·
Score: 51.0

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Violated High
·
Score: -20.4

Guideline #554
Adhered High
·
Score: 17.5

Guideline #568
Issue Resolved
·
Score: 17.5

Guideline #576
Adhered High
·
Score: 14.6

Guideline #572
Adhered High
·
Score: 17.5

Guideline #734
Violated Low
·
Score: -4.4

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Adhered High
·
Score: 8.7

Accounts & Self-Service:
65 guidelines
·
Score: -319.1

Account Drop-Down:
7 guidelines
·
Score: 41.6

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871
Violated Low
·
Score: -23.1

Guideline #872
Adhered High
·
Score: 46.3

Guideline #876
Violated High
·
Score: -46.3

Guideline #877
Not Applicable
·
Score: 0.0

Guideline #886
Adhered High
·
Score: 55.5

Guideline #887
Adhered High
·
Score: 37.0

Guideline #900
Violated High
·
Score: -27.8

Account Dashboard:
6 guidelines
·
Score: -166.5

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863
Not Applicable
·
Score: 0.0

Guideline #865
Violated High
·
Score: -55.5

Guideline #866
Violated High
·
Score: -46.3

Guideline #870
Not Applicable
·
Score: 0.0

Guideline #873
Violated High
·
Score: -27.8

Guideline #874
Violated High
·
Score: -37.0

Account Sign In:
6 guidelines
·
Score: 46.3

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864
Adhered Low
·
Score: 27.8

Guideline #888
Adhered High
·
Score: 27.8

Guideline #891
Violated Low
·
Score: -23.1

Guideline #893
Adhered Low
·
Score: 23.1

Guideline #896
Violated High
·
Score: -27.8

Guideline #902
Not Applicable
·
Score: 0.0

Guideline #904
Violated High
·
Score: -18.5

Guideline #908
Not Applicable
·
Score: 0.0

Guideline #911
Not Applicable
·
Score: 0.0

Guideline #916
Adhered High
·
Score: 46.3

Guideline #917
Not Applicable
·
Score: 0.0

Guideline #918
Not Applicable
·
Score: 0.0

Guideline #919
Violated High
·
Score: -46.3

Orders & Order Tracking:
14 guidelines
·
Score: -171.1

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878
Adhered High
·
Score: 37.0

Guideline #884
Violated High
·
Score: -18.5

Guideline #895
Not Applicable
·
Score: 0.0

Guideline #905
Violated Low
·
Score: -13.9

Guideline #906
Violated Low
·
Score: -23.1

Guideline #907
Violated High
·
Score: -46.3

Guideline #909
Not Applicable
·
Score: 0.0

Guideline #910
Adhered High
·
Score: 18.5

Guideline #912
Not Applicable
·
Score: 0.0

Guideline #913
Not Applicable
·
Score: 0.0

Guideline #914
Violated High
·
Score: -46.3

Guideline #915
Violated High
·
Score: -27.8

Guideline #924
Violated Low
·
Score: -23.1

Guideline #925
Violated High
·
Score: -27.8

Order Returns:
11 guidelines
·
Score: -92.5

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875
Not Applicable
·
Score: 0.0

Guideline #880
Not Applicable
·
Score: 0.0

Guideline #881
Adhered High
·
Score: 46.3

Guideline #883
Violated Low
·
Score: -32.4

Guideline #885
Not Applicable
·
Score: 0.0

Guideline #892
Violated High
·
Score: -46.3

Guideline #901
Not Applicable
·
Score: 0.0

Guideline #923
Adhered High
·
Score: 46.3

Mobile E-Commerce:
144 guidelines
·
Score: 644.3

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: -110.3

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Violated High
·
Score: -31.5

Guideline #116
Adhered Low
·
Score: 15.8

Guideline #130
Adhered High
·
Score: 23.6

Guideline #228
Adhered High
·
Score: 19.7

Guideline #210
Violated High
·
Score: -27.6

Guideline #211
Violated High
·
Score: -31.5

Guideline #229
Violated High
·
Score: -27.6

Guideline #230
Violated High
·
Score: -27.6

Guideline #203
Violated High
·
Score: -23.6

Guideline #166
Not Applicable
·
Score: 0.0

Guideline #93
Not Applicable
·
Score: 0.0

Guideline #91
Neutral
·
Score: 0.0

Mobile Product Lists:
15 guidelines
·
Score: 47.3

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Adhered High
·
Score: 31.5

Guideline #89
Adhered High
·
Score: 27.6

Guideline #79
Adhered Low
·
Score: 11.8

Guideline #233
Violated High
·
Score: -19.7

Guideline #87
Adhered High
·
Score: 19.7

Guideline #76
Adhered High
·
Score: 23.6

Guideline #80
Violated High
·
Score: -19.7

Guideline #143
Violated High
·
Score: -19.7

Guideline #78
Not Applicable
·
Score: 0.0

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Violated High
·
Score: -15.8

Guideline #74
Adhered High
·
Score: 7.9

Guideline #158
Not Applicable
·
Score: 0.0

Guideline #162
Not Applicable
·
Score: 0.0

Guideline #102
Not Applicable
·
Score: 0.0

Mobile Filtering & Sorting:
9 guidelines
·
Score: 41.4

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Adhered Low
·
Score: 13.8

Guideline #221
Adhered High
·
Score: 27.6

Guideline #215
Violated Low
·
Score: -9.9

Guideline #222
Adhered High
·
Score: 19.7

Guideline #68
Not Applicable
·
Score: 0.0

Guideline #232
Adhered Low
·
Score: 9.9

Guideline #219
Violated High
·
Score: -15.8

Guideline #213
Violated High
·
Score: -15.8

Guideline #142
Adhered High
·
Score: 11.8

Mobile Product Page Layouts:
6 guidelines
·
Score: 70.9

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Not Applicable
·
Score: 0.0

Guideline #169
Adhered Low
·
Score: 7.9

Guideline #77
Adhered High
·
Score: 11.8

Guideline #109
Adhered Low
·
Score: 15.8

Guideline #110
Adhered Low
·
Score: 13.8

Guideline #113
Adhered High
·
Score: 27.6

Guideline #112
Adhered High
·
Score: 15.8

Guideline #114
Violated Low
·
Score: -3.9

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Adhered High
·
Score: 19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Not Applicable
·
Score: 0.0

Guideline #163
Not Applicable
·
Score: 0.0

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: 134.0

‘State of the Art’

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered Low
·
Score: 9.9

Guideline #140
Violated High
·
Score: -11.8

Guideline #104
Adhered High
·
Score: 31.5

Guideline #103
Adhered High
·
Score: 27.6

Guideline #107
Adhered High
·
Score: 23.6

Guideline #106
Adhered High
·
Score: 19.7

Guideline #127
Adhered High
·
Score: 19.7

Guideline #179
Adhered High
·
Score: 27.6

Guideline #180
Violated Low
·
Score: -13.8

Guideline #185
Not Applicable
·
Score: 0.0

Mobile Checkout Information:
15 guidelines
·
Score: 69.0

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Adhered High
·
Score: 27.6

Guideline #168
Not Applicable
·
Score: 0.0

Guideline #167
Not Applicable
·
Score: 0.0

Guideline #139
Violated High
·
Score: -23.6

Guideline #150
Not Applicable
·
Score: 0.0

Guideline #205
Adhered High
·
Score: 19.7

Guideline #118
Adhered High
·
Score: 19.7

Guideline #194
Adhered High
·
Score: 19.7

Guideline #192
Violated High
·
Score: -7.9

Guideline #196
Violated High
·
Score: -7.9

Guideline #182
Adhered High
·
Score: 11.8

Guideline #193
Violated High
·
Score: -11.8

Guideline #161
Adhered High
·
Score: 15.8

Guideline #191
Adhered Low
·
Score: 5.9

Mobile Form Field Usability:
18 guidelines
·
Score: 204.9

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Adhered High
·
Score: 27.6

Guideline #190
Adhered High
·
Score: 23.6

Guideline #121
Adhered High
·
Score: 19.7

Guideline #183
Adhered High
·
Score: 27.6

Guideline #189
Issue Resolved
·
Score: 19.7

Guideline #128
Violated High
·
Score: -15.8

Guideline #187
Adhered High
·
Score: 7.9

Guideline #165
Adhered High
·
Score: 7.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Violated Low
·
Score: -15.8

Guideline #156
Adhered High
·
Score: 31.5

Guideline #160
Adhered High
·
Score: 27.6

Guideline #157
Violated High
·
Score: -23.6

Guideline #145
Issue Resolved
·
Score: 23.6

Guideline #171
Issue Resolved
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Adhered High
·
Score: 7.9

Touch Keyboards:
5 guidelines
·
Score: 31.5

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Adhered High
·
Score: 23.6

Guideline #65
Violated High
·
Score: -23.6

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Adhered High
·
Score: 7.9

Guideline #66
Adhered High
·
Score: 7.9

Mobile Validation Errors:
7 guidelines
·
Score: 19.7

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why American Eagle Outfitters and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119
Adhered High
·
Score: 27.6

Guideline #224
Violated High
·
Score: -31.5

Guideline #226
Violated Low
·
Score: -11.8

Guideline #225
Adhered High
·
Score: 19.7

Guideline #223
Adhered High
·
Score: 15.8

Guideline #227
Not Applicable
·
Score: 0.0

Guideline #175
Not Applicable
·
Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, American Eagle Outfitters’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

American Eagle Outfitters’ Desktop E-Commerce Design

22 pages of American Eagle Outfitters’ e-commerce site, marked up with 297 best practice examples

Industry Comparison: Apparel & Accessories

Overall American Eagle Outfitters ranks 40 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 7 in the Apparel & Accessories industry.