Time to Cry as 'Shaun of the Dead' LEGO Set Officially Turned Down

Some fans were pretty excited about the prospect of an officially licensed LEGO set commemorating the infamous climax of Shaun of the Dead in the Winchester Pub coming closer to a reality. The custom created set comes from Gregory Coquelz, or Yatkuu as he's now known online and a site called Cuusoo where a community of LEGO fans vote on custom sets, received the necessary 10,000 votes of support in order to go before a real LEGO jury to determine whether or not they want to put the set into production. Sadly the official decision is in and it looks like we won't be getting any red on our LEGO sets anytime soon.

The official word comes from Cuusoo (via HeyUGuys), and the difficulty comes from my exact concern when we first posted this story. Here's the full statement:

The LEGO Jury has completed the review of the Winchester - Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.

LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.

Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.

Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.

Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.

We appreciate the passion exhibited for new product ideas on LEGO CUUSOO

This isn't exactly a surprise for fans who came to love the idea of the Shaun of the Dead LEGO set as the site even told Coquelz, "Due to the themes behind Shaun of the Dead, there would need to be some significant internal discussion for us to agree to produce this as a product. While we appreciate your work and celebrate this big success with you, we are not guaranteeing production." And considering LEGO pretty much has the monopoly on this kind of playset (even Duplo blocks are part of their family), I guess that means we'll never see this set become a reality. But how about this Back to the Future DeLorean gets some support now?

Idk why everybody is so upset, the project was doomed to begin with.
As much as I myself would have loved a SOTD set, I knew the content of the movie would hold it back.
Though Im TOTALLY up for the BTTF Legos 😀 ^^^^

LosZombies on Apr 27, 2012

7

It was obvious this theme would never pass LEGO standards. Maybe try building a Spartacus: Blood and Sand arena set next 😉

Max Renn on Apr 27, 2012

8

I think a Game of Thrones Lego set would be very well suited too, perhaps a Lannister incest set with Lego heads on spikes.
😀

LosZombies on Apr 28, 2012

9

what are legos?

Guesterson on Apr 27, 2012

10

What people who don't know what LEGO is.

Max Renn on Apr 27, 2012

11

BOOOOOOOOOOOOhhh!!!
H11

Gigerbrick on Apr 27, 2012

12

The fact there's an official Lego Minecraft set pretty much shows how much Lego has lost the plot/run out of ideas/jumped the shark these days. To be honest, I'm surprised they *didn't* go with the Shaun set.