But on Saturday, it was already cheek by jowl with thousands celebrating Mexico's gay pride march. No matter, the Mexico fans and LGBT marchers all had plenty to celebrate.

"This is awesome. We all are giving each other room to celebrate two ways: the march as well as Mexico's win. We are all equal, we are Mexican and we need to love each other just the way we are," said Cinthya Garcia, 26, a saleswoman.

Crammed in with four family members in their team jerseys, they chanted "Me-xi-co!" "Me-xi-co!", as vuvuzelas wailed.

"We are so, so happy. Look at the whooping they gave" South Korea she said with a smile.