Ideas For Giving Away Free Software to Market Your Business

Author: James T. Maxwell

One great way to build your business is to give away free software. Hundreds of businesses have been built successfully on this foundation alone. There are many ways you can use free software giveaways to build your business.

You can distribute software at software download sites; you can give away website and Wordpress themes. These are some of the most cost efficient ways to market your website possible. Read on to learn more.

Give Away Free Software

There are many websites where you can upload software and simply give it away for free. In your program itself, you can have links or a popup page that tells the customer about your paid services.

For example, on Download.com some of the top spyware removal programs have been downloaded over 300 million times. Many of these businesses do little to no marketing apart from giving away the most basic parts of their software for free. People will later decide to upgrade and that's how they'll make money.

You can also create free software and market it by giving it away to other people's email lists or in relevant forums. For example, if you have a free market research tool, you can give it away at marketing forums or have your marketing friends send out an email blast that'll promote your new free tool. If the tool is good, they're doing their customers a favor.

Finally, you can keep your software free and require a login or email signup to access to download. This will allow you to continually market to the list.

Give Away Free Design Templates

Another great way to get a lot of traffic and a lot of backlinks is to give away free designs. For example, you can hire a designer to create a Wordpress theme that's made especially for your niche. At the bottom of the theme is a link back to your website.

For example, you can create a website dedicated to "Real Estate" website and Wordpress themes. Every time someone chooses to use a design that you created, they'll also automatically create a link back to your website.

A Very Cost Efficient Way to Market Your Business

Generally, getting free traffic is pretty difficult. By giving away free software however, you can generate thousands, sometimes millions of views. If your software is useful and popular, you might even get bloggers and other websites to review and recommend your software.

Simply put, giving away software is a great way to get huge exposure at a very low cost, especially if you write the software yourself. Even if you don't write it yourself, it's surprisingly cheap to outsource simple software projects for free on the Internet.

Once your software is available online, the flood of targeted traffic will just keep on coming in. You make a onetime investment in time, energy or money and the traffic will continue to flow. In many ways, giving away software is a powerful free way to generate "passive traffic." Either of these techniques are both great ways to drastically increase your traffic for a very low cost.

About the Author:

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