The John Lewis Christmas advert has become nearly as hotly-anticipated as the big day itself – and the 2017 version has finally dropped. Despite the company’s huge £7 million spend to bring this year’s main character, Moz the Monster, to life, not everyone is overawed by the two-minute clip. The advert sees a little lad, Joe, make friends with Moz, who is sleeping under the youngster’s bed when he snores a bit too loudly one day, waking him up.