Diablo 3 - Expansion Announcement?

It was believed that the Diablo 3 Expansion announcement would appear at Blizzcon in November. But since the beginning of the week various emails have been dispatched from Blizzard in the run up to Gamescom next month that suggest otherwise.

“You are invited to join Blizzard Entertainment at a press conference on the first day of gamescom 2013. We’re making a special announcement that’s sure to capture the attention of the Heavens, Burning Hells and all the shadowed places that lie between.”

There has also been a tweet from Blizzard’s Nick Carpenter from the Cinematic Department saying that he has just “wrapped another amazing cinematic. Can’t wait to show the world!”

You wouldn’t hold a press conference for general press to announce some new game systems such as Ladders and itemisation changes. The conference is also scheduled to take place on the first day which means there is plenty of time to squeeze in the many individual interviews in the following days. The press conference is also in addition to the usual panels and Q&A sessions spread over the event. Again, if the announcement was system changes these would be discussed at the appropriate panels rather than convening a press conference for all press.