With major construction and restoration work taking
place at the previous venue for the foreseeable future,
Margin
is pleased to announce that the upscale streetwear and
directional tailoring trade show will be returning to
Mayfair and the clean white minimalist gallery space
of The Music Rooms.

Regular visitors will know that The Music Rooms was the
home of Margin for eight successive (and successful)
editions from 2003 to 2005, and is based in the heart of
the West End. Just behind the famous shopping area of
South Molton Street and in between Bond Street & Oxford
Street, Margin will be central to all other Mens &
Womens trade events taking place on the same dateline in
west & east London during London Fashion Week.

Margin has always been a curated event and the
organisers are embracing the white showroom space at The
Music Rooms to hone the edited brands on offer even
further. Margin organiser Odysseas Constantine explained
that "As much as we enjoyed the previous venue, the
building work taking place means we feel we have to move
the show but we realise that international and
out-of-town buyers that visit Margin like to keep
up-to-date on retail developments by checking out
central London stores so we're keeping the show in
W1. We know what the successful visiting buyers and
press want and they tell us that they love Margin for
its central location and the edited offering of fresh
brands."

Firmly established amongst credible retailers as a key
show to discover new and young brands, Constantine
believes the move will help Margin sharpen the focus of
the show and keep the selection tight unlike larger
events that have to fill halls with all-comers. "With
the size of the gallery space of The Music Rooms
dictating the maximum number of labels that can take
part, we can filter applications to ensure we're
offering an exciting, directional and, most importantly,
profitable brand line-up. This means buyers can spend
more time ordering and less time hunting out new and
interesting labels which can be a real downside of
larger events. As always, labels that take part at
Margin have to merit their place in the show."

The 16th edition of Margin London is on the 8th & 9th
February 2009 and will be open from 10am until 6pm on
both days.

Margin exists to promote young upscale streetwear
labels. The Original and the best platform for new
talent for over 6 years, Margin was established to
help new labels reach a wider buying and press
audience. Margin was created out of necessity.
Retailers travel the world looking for the next big
thing but are never going to find it at a show whose
costs prohibit fresh talent. The main drive of
Margin was to establish a show where new young
labels could find an affordable platform.

+++ Margin is a curated event where Buyers,
Editors, and Stylists know they can find great new
labels season after season and don't have to wade
through hall after hall of established brands to
find directional new products to offer their readers
or shoppers.

+++ Spaces are limited to appropriate
brands only that have a directional edge and
something new to offer.

+++ Margin consistently welcomes key buyers
from directional stores and editors from
cutting-edge titles keen to keep a step ahead of
the competition and who know Margin is the prime
location to discover new brands + at larger events
where mainstream brands take centre-stage and
priority, new labels can often be an opportunity
missed.