Make yourself part of a community. Say that you’re “Proud to be
part of [city, state, online group, etc.].” Then share your
content and mention influencers in those communities. Hopefully,
they will re-share your content.

Grepper shared everything he tried shortly after
his first effort -- everything from promoted tweets to
Facebook ads and more. Grepper discussed initially that his
personally-constructed press releases showed potential when he
reached out to target bloggers.

This time around, the Coolest Cooler rose up the press coverage
ranks all the way to The Today Show during its
record-setting run on Kickstarter.

Action step: Get more shares for your content by
starting small. Find a niche blog. Then reach out to a larger
blog and say, “We were featured on this blog ...” Then do it
again, going bigger each time.