Tesla has been installing its Autopilot hardware suite in all its vehicles manufactured since October 2014. While all active safety features utilizing the hardware, like auto emergency braking and side collision avoidance, are included in the price of the vehicle, Tesla charges $2,500 for the convenience features like active cruise control and automatic highway steering.

If a Tesla buyer decides not to choose the option when configuring the vehicle at the purchase, since the hardware is already in the car, the person can decide to activate it later through an over-the-air software update for $3,000. Now it seems that Tesla is trying to capitalize on this market by offering a 1-month Autopilot trial to those who didn’t choose the convenience features. expand full story