F or the umpteenth year, Lexus leads the pack in the J.D. Power and Associates 2013 Vehicle Dependability study. Overall dependability improved 5 percent year over year. While the gap to the other brands has grown smaller, the reliability king had a mere 71 problems per 100 vehicles, and…

Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

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