Almost Nobody Wants To Buy Fitness Trackers

Apple, Samsung, Microsoft and a host of others
are making fitness trackers — but a new report from Baird’s
William Power (via
Fortune) had some pretty damning data for the trend: 3,400 US
consumers were asked if they wanted to buy a fitness band, and
85% said "no."

Based on Baird’s data charted for us by BI Intelligence,
of those who actually did want a fitness band, about
1/3rd said they wanted a Fitbit, and about 1/3rd said they were
holding out for the Apple Watch. But, by and large, this data is
very bad for all the fitness band makers, especially as
reports from CES suggest tons of companies are pouring
millions of dollars into the largely unproven genre.