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About Exonika

At Exonika our focus is not simply marketing or branding your company... It is a journey we take your clients and customers on which showcases your products and services to our best abilities, making your brand relatable, fresh and without a doubt the best of its kind. It’s about growing client basis end delivering on unique selling points that made you believe in YOUR brand!

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Social media tips for small businesses

A strong social media campaign is important for any business wanting to succeed in today’s digital environment. Here are some tips you can use to make the most of these communication channels.

1. Start blogging
Keep your customers updated with news and new information. Commenting on other people’s blogs can start a discussion and facilitate online networking.

2. Respond to feedback
Complaints must be handled quickly and effectively. Be sure to listen to suggestions on how to improve products and services.

3. Respond to negative comments right away
Offer an apology to the client and see what can be done to make the situation right. This will help reduce the negative attention they are causing online.

4. Be aware of what the competition is doing
If the rivals offer a special promotion it may be a good idea to launch something similar to get the attention of customers. Many review sites allow customers to share the experience they had with a business. Read them regularly to see what people are saying about other businesses as well.

5. Take note of what customers want
An FAQ section may be the right away to address common questions that customers have.

6. Make sure employees are aware of changes
Staff members should be trained on how to use social media, and there should be a clear policy for those that use Facebook and other social media accounts.

7. Encourage customer feedback
Feedback allows a business to change their products or services to meet the needs of their customers.
Exonika Designs provides brand and social media management. Business owners who need help should contact

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Social media is growing every single day so if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Let’s look at the many ways in which social media can help you grow your business.

1. Boost brand awareness
Almost half of the people on social media connect with brands they already know, while others discover new brands on the platform. Create a social media campaign on Instagram or Twitter to promote your products by connecting and engaging with your audience. Following this guideline will help people become more familiar with your brand.

2. Stay top of mind
Social media gives you to the opportunity to connect with fans and followers every time they log in. People log in to their social media accounts at least once per day, constantly checking on the trending topics and top brands.
Always keep your social posts entertaining and insightful, your followers will be happy to see your fresh content on their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

3. Increase website traffic
Share good content from your website to your social media pages to get potential clients as soon as you publish a new post. Content is king for search engines such as Google and Bing.

4. Boost sales
Whatever you want to sell, social media can help you to sell it. This is the right time to align your social marketing and sales goals, as the number of people using social media continues to grow daily and social sales tools evolve, social networks will become increasingly important for product search and ecommerce.

Small business owners should take advantage of social media as it is a great way to market their brand and engage with potential clients.
Exonika Designs provides brand and social media management. Business owners who need help should contact

Ever since the introduction of Google AdWords 17 years ago, the marketing world for small and large businesses has been transformed in so many ways we could ever imagine. This has made it possible for any business/marketer to get an opportunity to connect with consumer/clients across channels, screens and formats.
When Google started with AdWords you had a breakdown as follows, organic and paid for adverts. This gave businesses many chances of being found by their clients when they actively searched for products or services online.
Google AdWords uses a paid search advertising model and is one of the most effective methods of paid online advertising available. This means that every time a visitor clicks on your ad it sends that visitor to your website, and you have to pay the search engine a small fee. This pay-per-click (PPC) advertising platform developed by Google enables businesses to create ad campaigns on Google properties. When PPC is implemented properly, the fee relatively is small, because the visit is worth more than what you pay for it. It has the potential to send a large number of people who want exactly what you have to offer to your site. This allows companies to create images and effectively invent themselves as brands.

These are the main reasons you should be using Google AdWords:

Google AdWords Increases Leads and Customers
This is an extremely flexible marketing platform because you can target people in different locations, people using different devices and people on different websites.
It’s a Flexible Marketing Platform

With different marketing techniques, AdWords can make small business more visible and to reach customers in specific niche markets because it is compatible with a wide range of other marketing platforms and software systems. It is affordable and offers a global reach 24 hours a day, seven days a week.

Businesses Get a High Return on Investment

Return on investment (ROI) is an important metric that many businesses use to measure the effectiveness of expenditures or new systems. You can optimise your campaigns and you only pay for ads people click on, this can insure that can get a high return on investment (ROI)

You See Fast, Transparent Results
It is easy to analyse progress of campaigns because you get provided with results and reports of your campaigns immediately.
Get More Exposure
You get more exposure by linking multiple AdWords accounts at once; you gain more flexibility with your keywords. The more clicks on your ads the more your ads will display and better their chances or ranking higher.

Today it’s even more crucial to have Google AdWords driving traffic to your website because the Google algorithms now have paid for advertising search results at the top spot. Find out more about available Google AdWords options to suit your business needs.

Grow your business on a thrifty budget by following these easy 5 steps.

Focus your business

Ensure that the products and service you offer satisfies your client’s needs and has good profit margins for your company. Try to revise the products or services which are not beneficial to your business.

Remove the customers which are unprofitable or hard to sell to, analyse your clients and see who is worth it with regards to profit and effort and focus on them.

List your business on local directories

You can do this by searching the name of your town or province and directories URL. It is important to get your business listed on your local directories. Having your name, address and phone number listed the same everywhere will ensure Google knows your business and its address; it also helps with local SEO.

Highlight your offerings and promotions

Let your customers know what you have on offer or specials you are running for the month. Send out emails, newsletters, banners or invoice to highlight your promotions or offerings.

Give a freebie

You can encourage people to register for your online newsletter by offering something free. We all love freebies! This may encourage them to take advantage of your services.

Become a guru

Leave useful information and help them to reach their potential by share your knowledge and leading them back to your business’ website. By becoming a trusted advisor, they may be keener to try out your product. Know your story.

By following some of these ways you could be on your way to expanding your business.

Are you wondering how to best use the Facebook Timeline features to capture the attention of your potential customers? By timeline features we are referring to Pinning, Highlighting and Milestones, but how are they different from normal posts?

Overcoming objections is an important part of the sales process. They tend to be a hurdle for small business owners who don’t have a dedicated sales team and take on the role of sales themselves. This could only work if the owner has a sales background. The key is to understand what’s stopping the costumer from making a decision in your favour or buying from you, and then you directly deal with the objection; by digging deeper, you will be able to adjust your proposition to suit your potential customer’s unique needs. Continue reading “How to overcome the most common sales objections”→

When too much choice becomes confusing and you do not we have guides, tutorials and resources at your disposal you can use our file check service. With this service you can get rid of all of the clutter to get a nice, clean print/digital work.

In this day and age many people prefer to be approached via email to other methods. Email marketing is one of the most relevant and elite marketing tools for you to promote a brand or product to potential or existing clients. Continue reading “Email Marketing”→

Many things can be branded, people, products, services, and organisations. Developing a good relationship with the target market is essential to brand management. A name becomes a brand when people associate themselves with it or use it as a verb, e.g. “Google it”. Continue reading “BRAND MANAGEMENT”→