Overview

The Muulla platform has a number of core technology components that work together in providing a valuable service offering to various value-chain participants. At a very high level, these technology nodes include:

The Digital Wallet

The solution space of mobile loyalty, adverts and payment is often referred to in commercial terms as the ‘digital wallet,’ but what exactly is a ‘digital wallet?’

Definition

"A wallet... is a small, flat case that is used to carry personal items such as cash, credit cards, identification documents, photographs, gift cards, business cards and other paper or laminated cards. Wallets are… pocket-sized but not always foldable."

[Wikipedia ]

Approach

A 'digital wallet' is not a singular technology but the combination of three interactive components:

The device (mobile hardware)

The system (infrastructure)

The software (applications)

Ownership

A person’s wallet is personal and private. In our day-to-day lives, most people transact in some way with the content of their 'wallet'.

This may be payment of a bill using a credit card, swiping a loyalty card to earn points or showing a driver’s license to confirm identity.

With this understanding, given the above definitions and considering our typical daily usage and capabilities of the smartphone, it is our view that the mobile smartphone device itself is the core component of the new age 'digital wallet' and not any one single application that resides on-device.

Somewhat coincidental is that the smartphone is almost perfectly described by the ‘wallet’ definition:

It is small and flat

It carries personal items

It is pocket-sized, but not foldable… yet!

If the mobile device is thought of as the digital wallet, then anything that goes into that device can be likened to the contents that would go into a leather wallet, e.g. loyalty cards, credit cards, IDs, etc.

Muulla is one such item that goes into this 'wallet'. It is a branded, mobile app that allows various customer-retailer interactions to enhance engagement and convenience, promote transaction efficiency and encourage customer loyalty.