I guess in a perfectly responsible world, everyone who received a tax refund in the coming months would safely deposit it in a savings account for “emergency” purposes. But once we take a little trip back down to reality… Most people who get their tax refund… will do one thing with it. SPEND IT. This being the case, and you being a person who offers goods or services to the consumer – Your number one goal over the next few months needs to focus on being “Top of Mind” with that consumer. Just having your name in the phone book or owning a webpage is not enough.When the consumer wants to make a purchase – 9 out of 10 times they will make that purchase with whatever business came to their mind first. Regardless of whether or not it is the cheapest, best or most consumer friendly business. You may have the best customer service, you may have the lowest price, you may have the best location. But if you didn’t register in that consumers mind when they decided to make a purchase. You don’t have a customer.

So how can you be top of mind with the consumer? There are a few things you need to be doing, and yes, some of these things will cost money, it doesn’t have to make you go broke, but don’t expect the masses start investing in your services, if you don’t think it’s worth investing in yourself first. The old saying still is and always will be true. You have to spend money to make money. It’s the simple principle of self investment.

Advertising – This is key. Who, What and Where? There are many outlets for you to advertise on these days. Some are more effective than others. In my experience, radio has been, and still is the most effective medium to reach the most people for the least amount of money. You are looking at pennies per impression. It is very targeted and connects with the consumer on a very personal level. Compared to other mediums where it may cost upwards of $3-$10, even more in some cases per impression, click, or piece of mail. TV comes in as a very solid medium as well. It is very targeted, and can reach masses for a very low cost per impression.

The key is knowing who your target customer is, what they want, and where they are. As an advertising agency, this is our job. We do it day in and day out. Letting our clients focus on what is most important: Running their business. Often times, we put together advertising plans for less money than a business owner could who tried to do it on their own. If you want to grow your sales, and build your customer base – feel free to call or email us at any time!