Poet-raconteur-homme de lettres Felix Dennis is buying Mental Floss, which sounds like an interesting match. Even more interesting is why Dennis hates the title:

Mr. Dennis summoned Messrs. Pearson and Hattikudur to his office in New York a month later. First he told them Mental Floss is the worst name he’s ever heard, noting that in his native U.K., “People don’t floss.” Then he asked the pair how much they wanted for it.