Omni-Channel Campaign Management Resources

Features & Benefits

Intelligently segment offers

Target customers more precisely by creating queries and segmentation schemes that apply demographic and transactional data, campaign history, model scores, and other filters in order to present the best offer.

Highly personalized campaigns

Customer actions set off real-time triggers and events to ensure that targets receive the right combination of content, using permission-based, single-use or multi-wave campaign execution. The solution also supports triggers created from outside the product to create highly personalized campaigns.