Employment

Employment

The Communications Manager will develop and plan content to build brand awareness and connect people with robust events and scholarly activities of the College of Music. If you are experienced with writing and public relations and enthusiastic about engaging audiences through digital communications and media relations in an active team-oriented environment, then MSU Music is a place you will grow and thrive.

Communications Manager

Michigan State University College of Music

As the full time Communications Manager, this individual develops and plans content to build brand awareness and connect people with robust events and scholarly activities of the MSU College of Music. This individual utilizes internal and external resources in a team oriented working environment, and reports directly to the Communications Director of the College. The position will manage event promotions through press releases, targeting key-influencers, and plan the strategic placement of promotional advertising. The Communications manger also plays an active role in developing marketing campaigns and reaching strategically targeted groups, including the collection of data to measure campaign effectiveness. If you are experienced with writing and public relations and enthusiastic about engaging audiences through digital communications and media relations in an active workplace, then the MSU College of Music is a place you will grow and thrive.

Basic FunctionThe Communications manger maintains a comprehensive strategy to engage new audiences and develop brand awareness about events and activities of the MSU College of Music. The position will manage public relations with an emphasis on promoting events through media relations, press releases, targeting key-influencers and groups, and planning the strategic placement of promotional advertising. The Communications manger will also play an active role in developing marketing campaigns and engaging strategically targeted groups through digital communications for web, email, and social media, including the collection of data to measure campaign successes and inform future strategies. The position will hold responsibilities for the collection of information and assets for the production of print and digital materials, including the writing, editing and proofing of content, and helping determine the best methods for distribution.

Responsibilities

Plans, writes, edits and proofs content for publications, marketing and advancement materials for the College of Music.

Impact on Programs/Services/OperationsErrors in the dissemination of information to the public or within the University could cause serious inconvenience to other people both within and outside the University and have an adverse impact on the reputation, development of support and goodwill for the University.

Work EnvironmentStandard working environment which requires moderate physical effort and involves viewing a VDT screen, sitting in one place or occasional lifting of 26 to 75 pounds 26-75 percent of the time.

Education/ExperienceThe position requires: Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Marketing, Journalism, English, Public Relations or Communications; three to five years of related and progressively more responsible or expansive work experience in public relations, writing, marketing, advertising and creative services, and digital communications; demonstrated knowledge of social media technology; strong interpersonal skills, attention to detail, ability to prioritize and manage multiple projects, and the ability to translate conceptual into practical applications or an equivalent combination of education and experience.

Desired ExperienceProven experience with planning and writing content for public relations, marketing and social media communications; working in an arts or music related field; experience with event promotion and media relations.

Additional ExperienceMay require valid vehicle operator’s license where needed to perform duties of the position. Other skills and/or physical abilities required of the position to perform duties.

Distribution of Work Duties

30% Planning, writing, editing and proofing of content

Internal communications, interviews, research and collection of necessary information to support content development

Writes press releases for events and news items

Collects and edits content for event pages and digital communications

20% Social media and digital engagement

Oversees social media strategy and content calendar

Administers and collects visual and video assets for content production

Measurement and analysis of digital engagement using online tools and resources

25% Event promotion and public relations

E-marketing

Media relations

Engagement with local and campus arts organizations and professional communicator networks and resources

Oversee event publication development, printing and mailing

Engage with key-influencers, partners and groups for new patron development

10% Planning scheduling and implementing advertising placement

Negotiate rates and advertising for print and radio

Purchase and schedule placement and administer resources to supply content