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Celebrity endorsements and being on trend dont always guarantee results. Businesses must remain vigilant, adapt and innovate with a core strength if they are to rise out this distressing time for retail. The problems at Orla Kiely come amid widespread difficulties on the high street that have pushed well-known retailers including House of Fraser and Toys R Us into administration. A whole string of retailers, including New Look and Mothercare, have embarked on mass store closures as they cope with the switch to online shopping and a slowdown in consumer spending. Sign up to the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk Kiely, who set up her own label 23 years ago after cutting her teeth as a wallpaper and fabric designer, was this year celebrated in A Life in Pattern , an exhibition at the Fashion and Textile Museum in London. Her breakthrough came in the mid-1990s with her signature laminated bags that featured a simplified plant print in bright and bold colours. In recent years the brand has become ubiquitous as its simple colourful graphics have played into the trend for mid-century furnishings.

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