NEWS

The Influencers a Beauty Celebration #turkishcosmetics

Meet the bloggers that are changing the beauty industry for the better throughout the world. In april 2016, Turkish Cosmetics hosted five of the most successful beauty and fashion bloggers on social media by organizing their first influencer meeting. Along with showcasing the world of Turkish Cosmetics, the companies were able to promote Turkish brands' collections of hair, skincare, makeup and men’s grooming products as well as perfumes and nail polishes. With this event, Turkısh Cosmetics brands were able to increase brand awareness for beauty products that are made in Turkey.

Maja Janeska

"DURING MY VISIT TO THE FACTORY, I HAVE SEEN HOW PROFESSIONAL AND SUPER HIGH QUALITY THE PRODUCTION IS WITH ALL THE LATEST EQUIPMENT"

What is your first memory about makeup?

I remember playing with my mum’s makeup when I was young and the passion for it was born.

What makes a good makeup artist?

A good makeup artist does not just simply apply makeup. He/She analyzes the structure of the face and the personality of the client and basaed on that creates a suitable look. The idea is to enhance the features and not completely change the face.

You’ve lived in a couple of places including your hometown of Ohrid, Tanzania and now Johannesburg. Beauty-wise is there a difference between these cities?

They are all very different and beautiful in their own way.

When you're conturing on a client, which features of the face do you usually accentuate?

I think that everyone is different in terms of face structure. But usually, I study their faces really well before conturing and I definitely use a brush.

You’ve visited two Turkish Cosmetics factories when you were in Istanbul. What did you think?

I grew up seeing their products on the market in my home country of Macedonia and worldwide. I always thought of the makeup to be very affordable and good quality. However, ever since my visit to the factory I have seen how professionaland super high quality the production is with all the latest equipment and skilled staff. This gave me confidence in actually recommending it to my viewers. Seeing how the products are made was an amazing experience.

What was your favorite part about the Turkish Cosmetics Influencer Meeting?

Alina Tanasa & Diana Enciu

ALINA: "WE LOVED THE PERFUME FACTORY WHERE WE ALSO HAD THE CHANCE TO CREATE OUR OWN PERFUMES DURING A WORKSHOP"

How did Fabulous Muses come to life?

Diana: Seven years ago, we were working in a fashion agency. Right before starting our blog, we were at Paris Fashion Week where we were constantly told to get into the blogging field. We started with introducing Romania's fashion
designers and vintage stores, and continued with young photographers and makeup artists.

Alina: Our blog transformed from a platform where we share our personal styles. We try to do more advertorials than just blog entries.

What were you doing before Fabulous Muses?

A: We both worked at fashion magazines, I was producing content and Alina was in PR. Since we had a background in this field, we knew exactly how things happened, which is why our blog is successful.

What did you think about Turkish Cosmetics when you visited the two factories?

D: I didn't think it would be so different. Both factories are really technological and produce high quality products. It was interesting to see the production of perfumes and makeup products.

A: We especially liked the perfume factory where we also had the chance to create our own perfumes during a workshop. I used amber and tuberose to mine, Diana used the notes of amber, leather and musk. We also talked with the Turkish Cosmetics team about creating our own perfume. We may collaborate on a project like this in the future.

What did you like about Istanbul the most?

A: I loved the architecture and the small streets. Istanbul has a character of its own. We also know this city from different movies, so seeing the real places where scenes were shot was really interesting. Crossing from Europe to Asia on a boat is an incredible experience...

What do you love about being a fashion blogger? What about the hardest parts?

D: From the outside, it looks like we are two friends who go to fashion weeks and travel to different cities. Of course it is really fun to do this and I wouldn't change it for anything. But there's much more that goes behind the scenes.

A: You can never go on a proper vacation, because you're constantly sharing something on social media. However, traveling to incredible places for work and all the gifts that we receive makeup for it.

All of your posts are original content. How important is it to be original in this sector?

A: It is very important to us because inspiring others doesn't happen by cheating. We see a lot of fashion and beauty blogs on social media, they just copy each other's content and continue like this without trying to come up with a new idea. We find that odd because one of the most important things for our blog is to do something different and make our voices heard.

D: We feel better this way because we know that our work doesn't resemble anybody else's. We have a motto we print on the back of our Thank You cards: "Being yourself makes you feel wonderful." We truly believe in this.

You are both vegetarians. What would your dream salad include?

D: Lots of greens and avocado.

A: And of course, asparagus. We also shouldn't forget about quinoa.

For more information on Alina and Diana:
fabulousmuses.net
Instagram:
@fabmuse_diana
@fabmuse_alina

Jelena Peric

"I WANT TO THANK TURKISH COSMETICS FOR INVITING ME, FOR BEING SUCH AMAZING TOUR GUIDES, HOSTS AND OF COURSE FRIENDS"

This was your first time visiting Istanbul. What are some of your favorite aspects about the city?

I loved every part of our journey and Istanbul as a city. It has an amazing energy. The most favorite parts were the boat ride, the factory visit and the amazing restaurants.

Which are some of the beauty products you can never live without?

I definitely couldn’t live without foundation, mascara and some a good matte lipstick.

Did you learn anything new about skin care or makeup while visiting the Turkish Cosmetıc factories?

Of course I did. It was nice to see the entire process of how soaps are made, how makeup is produced and how perfumes are distilled.

Which notes did you use when you were creating your own perfume at the actory?
I've learned that the base is the most important for a good scent. I love how I mixed my own perfume. It turned out amazing.

How was it like sharing this experience with your fellow influencers?

That was definitely one of the most beautiful experiences ever. I want to thank Turkish Cosmetics for inviting me, for being such amazing tour guides, hosts and of course friends. I can't wait to come back.

Karen Gonzalez

I always start off with a gentle face wash followed by mask. I love to let my skin absorb all the vitamins and nutrients a mask can give you.

Have you ever had a makeup disaster?

I was touching up a bride and she asked for me to cover a scar on her chest right before she was set to walk down the aisle. As I was covering it and being very careful, my foundation drenched sponge spilled out of my hand and bounced all over her white dress. Although I was able to get it all out, it was a nightmare.

How did the Turkish Cosmetics event went?

It was amazing meeting the whole Turkish Cosmetics team, learning about the brand, touring all of Istanbul and getting to know all the international beauty bloggers.

Out of all the Turkish Cosmetics beauty products you’ve received, which one stood out to you the most?

I really loved their lipsticks. It goes on so smooth, amazing color payoff and quality.

What was your favorite workshop you’ve attended during the event?

I loved visiting the makeup factory and being able to see how all the makeup was made. I never knew how intense the process was but great to see a lot of care and dedication going into it.

Do you mostly use brushes or your fingers when applying makeup?

If there is one tip I could give anyone, it's to always use brushes. Not only does your makeup application blend better, but you avoid getting germs and bacteria onto your face and you use less product.

What is the most important step for achieving glowing and healthy skin?

The most important step is to truly take care of your skin. Drink water, don't sleep with makeup on, do skin treatments, facials and always moisturize.