Category: Engaging Communtities

“Everybody wanted different ways of capturing emails. We would build an entire website but all they wanted was to collect more email addresses, and quizzes just really stood out as the one thing that was different but also working super well.”

1/ some thoughts on this—which maybe is a little tangential to what folks are already saying): we've always needed a better way to quantify engagement so most bosses care. I don’t think we're there yet. this criticism should challenge us all to do better: https://t.co/c0hSLlDJ3a

2/ I teach a class at @cunyjschool called metrics & outcomes. it’s not a google analytics boot camp. I bring people in to talk about how they measure success—either qualitatively or quantitatively or both. it can be muddy, confusing, fascinating.

Getting into the Analytics Fruit Salad & Engagement Metrics that Matter quickly gets complicated. People want different data & detail to tell different stories with. This part is simple & good: "if you’re not engaged, the community isn’t engaged. I learned a lot from doing this."