“Designing a product is designing a relationship.” Steve Rogers Indeed, product design involves careful consideration of how a product will be used and displayed by its owner. Both form and function clearly come into play in the design of high ticket items like luxury cars and living room furniture. These are large objects that you’ll […]

“Form follows function—that has been misunderstood. Form and function should be one, joined in a spiritual union.” We love these wise words by famed architect, interior designer, and writer Frank Lloyd Wright. He believed in a concept called organic architecture, in which buildings and rooms were constructed to be “in harmony with humanity and its […]

One of our greatest passions is the intersection of form and function – whether we’re talking about decorative spice shakers or a guest bed that doubles as an ottoman! Below is a list of some of the most awesome fashionably functional home accessories we’ve come across. From furniture to kitchen appliances – here are ten […]

It’s been a big year for wearable tech, with innovations like Google Glass and Apple’s iWatch making headlines and hurtling us forward into an increasingly Jetsons-like existence. Despite all the conversation around wearable technologies, their adoption has not yet transcended to mainstream. Their appeal is still largely limited to gadget aficionados aiming to show just […]

After releasing his first Women’s ready to wear collection in 2007 Alexander Wang has become very well known and popular in the fashion community. Just this year it was announced that he would become the next creative director at Balenciaga. His style embodies impeccable tailoring and a cool downtown edgy take on women’s wear with […]

In 1981, a gentleman found himself seated next to actress Jane Birkin on a flight from Paris to London. She was placing her large plastic bag in the overhead compartment when it busted open, scattering all her belongings on the airplane floor. She mentioned to the man how she wished that Hermès would create a […]

In 1837, a 16-year old Louis Vuitton traveled by foot from Jura, in eastern France, to Paris to work as an apprentice luggage maker. Little did he know that his passion for creating quality travel bags would turn his name into a global brand synonymous with luxury and quality. In the 1930s the label launched the […]

Marc Jacobs is one of the most popular designers in the fashion industry right now, and has been riding the wave of success for over a decade. He is the head designer for Marc Jacobs and Marc by Marc Jacobs. Jacobs has also been the creative director of the French design house Louis Vuitton.

Coco Chanel is known for her revolutionary fashions that liberated women from the constraints of the corset and established a more comfortable and casual feminine style. It was in this sentiment that Chanel sought to create a more practical handbag and that the iconic Chanel 2.55 purse was born.

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History of The Hook Up

THEHOOKUP is a symbol of style that solves the daily dilemma of where to put your handbag. Use it anywhere; at the office, a trendy club, a sophisticated restaurant, or a casual sidewalk café. Always at the ready - a quick twist of the heart forms a simple and elegant hook to hang your life's treasures. Read More...