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NewsWPP’s Data Alliance and Crossix Solutions Announce First-of-its-Kind U.S. PartnershipWPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization. Driven by a shared commitment to innovation and the ability to leverage their […]Continue Reading

NewsWPP’s Data Alliance Appoints New CEOWPP’s Data Alliance, a unit that supports the Group’s data business by enhancing access to data and forging internal and external partnerships, has announced Anas Ghazi as the new Chief Executive Officer. Previously, Ghazi held the role of Managing Director of Global Partnerships for WPP’s Data Alliance, where he was responsible for partnership strategy inclusive […]Continue Reading

NewsWPP’s Data Alliance and P:Cubed Announce Data Partnership in South AfricaWPP’s Data Alliance, the unit that supports “data horizontality” across WPP by increasing data access and empowering data-driven solutions, announced a partnership that equips WPP operating companies with consumer profile data from P:Cubed, a leading South African marketing services provider. Procured by WPP’s Data Alliance, the partnership will provide value to WPP companies in the region […]Continue Reading