I think you hit it right with the word "differentiation," when you realize that there's only three search technologies left out there today. There's Yahoo Search, which is Inktomi, there's Google and there's Teoma. And then there's going to be MSN at some point in time.

I can't imagine that he would be able to foresee that when MSN was ready to rise, that he would be the one in charge. From what I've just seen and read, it looks like it is going to be a pretty good move for MSN.