Wednesday's coverage included the women's 100 hurdles, which saw three U.S. athletes — Brianna Rollins, Nia Ali and Kristi Castlin — take gold, silver and bronze, respectively, as well as the women's beach volleyball third-place match for Kerri Walsh Jennings and teammate April Ross.

Twelve days into the Summer Games, NBC-only coverage now stands at an average of 26.7 million viewers and a 15.1 household rating. That average pales in comparison to the 2012 London Olympics, which were averaging upwards of 32 million at this point in the games.