When you have something that distinguishes you from the thousands of other podcasts that are live in iTunes, then your listeners will have a reason to Subscribe, Rate & Review your podcast, and continue coming back to listen in every time you publish an episode.

Investing requires an exchange of value. Give value before you try to get an audience. Start or join conversations. Participate as a peer. When appropriate and relevant, you may have the opportunity to link back to your podcast. If you do so after you have invested, then the returns will be much greater!

I originally had my right hand man create blog posts with audio, shownotes and searchable transcripts that were all optimizing for the keyword syntax “guest first + guest last name + interview” to see if I could score some long-tail SEO wins.

I didn’t get much traction here partially because my site authority isn’t as high as many other people out there doing interviews…. but also because Google values video 53x as much as text!

The days of Seinfeld are over. If your podcast is about nothing, that’s how much attention you’re going to get. Instead choose, a theme and title it appropriately. When I start hearing an episode of your podcast, I’ll be in the car, honking at someone and eating a snack during my harrowing commute home. I will be more likely to get sucked in if your podcast — or even episode — is about something. Something specific. Great examples of this are Freakonomics or Stuff You Should Know. The title and the opening of the show get my mind set for what I’m about to get into and that helps keep me engaged on your content and not the guy who just cut me off.