What’s the importance of customer feedback?

Growing your business? You won’t be growing anywhere without your customers. Ask for feedback on a regular basis, and—if done well—you’ll create a constant stream of new opportunities. Never assume what people want—you’ll only solve a problem that exists in your mind. Or you might aim a solution at the wrong people. That’s what happened to Morgan Ranieri. Morgan used customer feedback to discover that his online grocery customers (young moms with a couple of kids) didn’t match his assumed customer demographic (young professionals). Customers are the foundation of any business—and with their feedback you’ll avoid using jello as cement.

What questions lead to quality customer feedback?

Customers don’t want your product—they want help making their lives better. Your questions should encourage customers to share how they want to make progress. Solutions come and go, so find out what you’re competing with: “Can you tell me about the other solutions you’ve tried?” and “What did / didn’t you like about that solution?” The responses could give you a eureka moment. Ask questions that measure emotions over numbered scales (think Facebook’s range of post responses). Don’t go overboard or they’ll be really bored. And a thank-you goes a long way. Typeform has a great Thank You screen feature— show your gratitude.

How can Typeform help customers engage with feedback?

Think about all the customer feedback you’ve given. Screens stuffed with text—where’s the exit button? Smiley push buttons—is that all my opinion’s worth? Typeforms are different. They invite interaction through a one-question-at-a-time approach and smooth interface designed for frictionless responses. Customize the experience by creating an environment that’s tailored to your audience’s interests, expectations, browsing habits, and favorite device. Incentivize by throwing in some relevant quiz questions—and the promise of a big reveal at the end. Add intrigue with behind-the-scenes photos of your business, latest product, or new feature. Put enough love into creating your typeform and you’ll get love back.

How can I act on my customer feedback?

You gave your customers a megaphone—the worst thing you could do now is wear ear plugs. First, get the data just the way you like it. Typeforms integrate with more than 500 apps. Add new email leads to a MailChimp list, or connect your results to Google Sheets for a bit of graph madness. Transform your data into actionable decisions about your business. Demonstrate how your product helps people make progress in their lives. Launch new features that meet their needs and kill off those that aren’t useful. And don’t forget to show them what you’ve done—it’s the difference between an active listener and someone who likes the sound of their own voice. Ever change your mind? So do your customers. Follow up with them on a regular basis. Nail this down and watch your customer loyalty and retention climb.

“Every time I encounter Typeform in the wild I’m blown away by just how much better the UX is compared with everything else on the market”