GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

Posts Tagged ‘The Shape of Marketing Research in 2021’

The next few years will see a paradigm shift for market research – to borrow from Andy Grove in “Only the Paranoid Survive” we are approaching a strategic inflection point. Nobody knows exactly how and when this will play out. But we’re convinced that major change will be evident within five years. Now is the time to stay on top of how clients and existing research companies are evolving, and to study new entrants, so that you can develop and implement your strategy.