This is a cool idea. The app creates a Paper.li out of local newspapers. They haven't come to USA yet (that I could see), but the move to hyper-local will be led by apps like this.

I Scooped it NOT because it is right for the USA yet, but because the mashup of read the feed produce the magazine similar to Paper.li and Scoop.it is worthy of some serious thinking. The app is VERY mobile and that too is worthy of emulation.

The other great lesson for Starups is what NOT to do such as:

* Don't talk secret club talk on your About page.

* About pages are ABOUT the opportunity.

* About pages are ABOUT the team.

* About pages are ABOUT the customers.* Be inclusive everything you do is inclusive or exclusive.* If your team is highly technical, HIRE PR or Marketing help.

I think these are very smart people who don't fully realize being smart in one field doesn't mean you are granted similar smarts in every field. Surprising how many times I see this non-humble approach to marketing.

If I were to dabble in the land of PhDs they would rightfully have a FIT. So why is it okay for anyone to presume they know how to market a product. To say this team is clueless about marketing is a VAST understatement.

Just once I would like an engineer or PhD to recognize that marketers work as hard at our chosen profession as anyone doing anything in a lab, but no way that ever happens (lol).

The UK still has not embraced Foursquare, so the geo targeting revolution is yet to really take off here. We're seeing the fragmentation of technology releases where some counties are early adopters others lag behind.

Content Curation from A to Z, a short online learning program, with Robin Good

March 13th, April 24th and May 15th, from 12 to 14 (EST)

Three online classes to learn everything you need to know to become a great content curator.

Robin Good's insight:

Interested in being showcased the best and most inspiring examples of content curation online while having me guide you, step-by-step, in seeing when, why and how it is done?

Are you looking to get more relevance and visibility for a specific topic?

Are you trying to gain more clout over your key competitors?

Do you want to create true high value content for your customer and fan base that is one order of magnitude better from that of your competition?

Learn everything you need to know to start practicing the art of finding, organising and presenting the best news, information or resources on a specific topic for a specific audience with this three-class program with me, Robin Good.

Level 1 - Fundamentals - Art, Science and Workflow

Level 2 - Practicum - Discovery, RSS and Archiving

Level 3 - for Business - Marketing, Distribution, Monetization

What will you learn in this course:

1) Why content curation is the future

2) How content curation is going to affect marketing, publishing, learning and search

3) What characteristics are required to do good content curation

4) Which are great examples of content curation already out there

5) How many types of content curation are there

6) Which are the different kinds of tools available

7) What tools to use

8) What are the steps to curate a newsradar, a collection or a directory of resources

9) Where to find valuable content and resources to curate

10) How to evaluate and vet content to be curated

11) What are the legal issues involved

12) How to format and contextualise curated content

13) How to add value

14) How and when to provide full credit and attribution

15) How to preserve and archive curated content

16) How to monetize curated content

Dates of courses:

Content Curation - Fundamentals

Level 1 - Art, Science and Workflow Friday,

March 13th, from 12 to 14 (EST)

Content Curation - Practicum

Level 2 - Discovery, RSS and Archiving Friday,

April 24th, from 12 to 14 (EST)

Content Curation for Business

Level 3 - Marketing, Distibution, Monetization Friday,

May 15th, from 12 to 14 (EST)

Time: From 12:00 to 14:00 EST (Eastern Standard Time)

Price: Cost whole course: $249/person Discounted early-bird tickets are available for those who buy in advance.

If you are looking for a reliable, efficient and easy-to-use RSS feed reader, I do suggest that you give a look to FeedBunch, a free web-based solution that does everything you expect a good feed reader to do.

Feedbunch can easily import RSS feeds, OPML files (collections of RSS feeds), can group your favorite feeds into dedicated folders, and export all of your feed subscriptions for use in another feed reader.

For anyone in need to follow and monitor systematically a great number of sources, a RSS feed reader remains an indispensable tool. Feedbunch offers a no-friction entry to RSS feed reading and content discovery for anyone moving his first steps in this direction.

If you are a documentary enthusiast like me, you will find plenty of great videos, curated and organized into categories and lists by visiting DocumentaryAddict.

The site, which is completely free to use, offers organised free access to nearly 5000 free documentaries already available online and keeps itself alive by using contextual ads from Google on its content pages.

Aside form the Google ads, which are not very intrusive, the site is extremely well designed and offers multiple ways to find the type of documentary you may want to watch, through 26categories, several compilation of top titles and a full search function.

Users can also rate and comment on each documenrary page providing a useful space for learning and exchanging from other fellow watchers.

A great example of sustainable content curation at work. By simply organizing and making more accessible what is already available out there, great value can be created as well as a community of passionate followers.

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Content Curation Takes Time

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

Can that be useful beyond attracting some initial extra visibility?

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.

(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

This is a great curated collection of tools for journalists hand-picked by top communication and publishing professionals.

By accessing the catalog you will first get to know the contributors and then, by hovering your mouse on any expert card you will be able to uncover the three most useful, innovative and *hidden gem* tools that he has suggested for his field of expertise.

If you are a journalist or an online independent publisher producing online content, you will certainly find at least some truly useful tools that you probably have never heard about before.

This collection has been created to celebrate the 10,000th follower of @JournalismTools on Twitter. What a fantastic way to celebrate.

Valuable insight for those interested in seeing how news curation and editor's choice approaches in journalism can benefit both the publisher and its audience a lot more than simply picking and aggregating interesting stories from other sites.

One key relevant difference between aggregating news stories from other sources and editorially curated content is the role of the curator, a tangible person with specific value and ethics who readers come to respect, identify with and ultimately trust for his / her choices in what they should be paying attention to.

"Editors could become curators, cultivating the best work from both inside and outside the newsroom. ...We can form a relationship with a good curator, sometimes even a two-way relationship when we can use social networks to start a conversation with them at any moment.”

Curation and trust may indeed form the basis of a new symbiotic relationship between information seekers and subject-matter expert curators that will gradually displace the value of traditional algorithmic search.

"...some have even predicted that the future of finding content on the web will be through editorial curation, not search engine optimization.

Echostudio is a powerful new web app which allows you to aggregate, filter and combine social signals, streams, images, statistical and map data on any topic or tag you specify and to publish them online.

The new web app is particularly powerful in its ability to let you collect and mashup into one web page different kind of data and sources according to your needs without sacrificing ease of use and design elegance.

Several filtering and moderation options provide the curator with all of the tools needed to precisely control the quantity and quality of content being published.

The service generates beautiful dynamic pages, which are fully responsive and that can be published online or embedded inside your own website.

Echostudio is an ideal solution for a number of different applications including:

real-time live coverage of an event

branded social hub

information hub on a specific topic

social news aggregator

I have been impressed by Echostudio powerful backend, ease of use, and beautiful output as well as by swiss-watch precision with which you can control almost anything in it.

Kudos to Chris Saad and his team for having given birth to a such a wonderful discovery, curation and social publishing tool.

To be a better #brand #influencer and improve #online #marketing this tool could be a game-changer for many companies, #journalists and #marketers. It's great to try #socialmedia tools and see how using them can change your results. Thanks for sharing this , Robin.

The new Google Bookmark Manager got me impressed. You may call it the Pinterest for Bookmarks or the new Pearltrees

for browser favorites, but notwithstanding your preference this is a true valuable curation tool to take note of.

The new release from Google is not just a great visual bookmarking tool for anyone using the Chrome browser, but it doubles up also as a great content curation publishing tool and under a hood of simplicity it packs lots of great, immediately useful features.

The browser integrated bookmarking manager makes it in fact possible to create visual link collections by adding URLs or by using the associated browser extension while on any site. These can be easily searched, nested, sorted and organized according to your preferences.

Each new bookmark allows you to pick an associated image, is editable in its title, description and URL and can be easily dragged, moved or copied over to different collections.

Bookmark collections from other browsers can be easily imported and a feature auto-generates a set of link collections based on common subjects. In addition, if you are logged into Chrome, your collections are synced across all of your computers.

To curate and publish link collections, you only need to create a folder inside the Bookmark Manager and when it is ready for prime time, click the Share button to make it a fully public page.

N.B.: The new Bookmark Manager is not yet integrated with the Google Bookmarks service - https://www.google.com/bookmarks/ - keeping, for now, your browser bookmarks and the ones stored in the Google cloud two separate entities.

Vyer Films is a unique online film subscription service which scouts, curates and streams unique, rare author films, impossible to get to outside of international film festivals.

Vyer unique talent is in creating context around each new feature film it decides to showcase by providing interviews, collateral material and other stuff that can help the viewer get a deeper and broader understanding of what the film and its authors are about.

Josh Johnson, a filmmaker, head of acquisitions at Vyer, doesn't go to festivals but leverages the immense quantity of information already available online to find new interesting films to feature.

For just $20 per month, you gain access to Vyer Films' entire catalogue, along with each new release, and every feature. Should you choose to unsubscribe, you will still be able to watch any film released over the course of your subscription.

A great, time-saving quality resource for non-commercial film lovers looking not to waste their time browsing a huge catalogue of titles but to find someone who can help them discover and appreciate new film gems.

HackDesign is a great example of content curation at work. The team of design curators behind this site, targeted at people interested in digital/web design, has curated the very best articles into a series of lessons and the top tools into a well-categorized toolkit.

Each lesson is per se a collection of annotated pointers to existing quality articles on the topic, and the tools are individually reviewed and organized across different application areas.

The official intro: "We've asked some of the world's best designers to help us curate the best and most useful blogs, books, games, videos, and tutorials that helped them learn critical elements of design. We're organizing them all into a digestible and iterative lesson plan so you can apply this knowledge to your own projects."

A model for anyone interested in creating a learning hub on any topic by curating the best content already available online.

I hate to be a parrot head, but I agree with Robin's insight that this is a neat example of how skilled curation of existing content can provide useful info AND be sustainable too. It also saves YOU time and resources as well.

Justin Fowler, co-founder of AudioPress, offers valuable insight into what the future of search and curation may be, by providing a relevant and sound pattern to look at: music.

He writes on TheNextWeb:

"Context is key for music, and that is where services like Songza and Beats Music are picking up tips from FM radio. These services are essentially using algorithms to help people discover new playlists, instead of discovering new songs. This allows for a marriage of both technology and human curation."

Accordingly, as time goes by, I expect to see search engines increasingly highlight and direct searchers to quality curators, hubs and on-topic collections and specialized resources, rather than to individual, one-topic-only pages.

Search engines will increasingly be gateways to curators and content collections rather than to individual tracks and pages.

This will be particularly true especially when you will query a topic, a theme or interest, or better yet, a musical genre.

In all of these situations, where you want to dive, discover and learn more about a topic, it is much better to be offered a selection of playlists, compilations, collections or hubs covering that theme rather than a specific song, product or artist.

That is, search and discoverability of content will rely more and more on intermediaries that will take on the load to make sense and organize in the best possible way, a specific realm of information (it can be a music genre, or the analysis of a biological topic) rather than - as it happens today - provide a linear list of individual web pages that is supposed to cover that topic.

If the music industry, is, like other times before, an early indicator of how things will work out in the future, it makes a lot of sense to expect that the future of content discovery and search will be increasingly in the hands of curators, greatly helped and supported by sophisticated, but hackable and adjustable algorithms.

"A lot of people think Google Search is like a map: An objective guide to the best and most important material on the internet. It's not.

Google Search is the most important product of a very wealthy and successful for-profit company. And Google will use this product to further its own commercial ends." (Not to help people find the most relevant info to their own learning needs.)

This is an excellent article that should be read a couple of times slowly to remind oneself of Google key aspirations and limits.

In it, the author illustrates with relevant references how Google uses whatever means it has to further the interest and revenues generated by its search engine ad business (AdWords / AdSense).

It also highlights, that like any other dominant, monopoly-like company it risks of being challenged in courts around the world, and this is "what Google desperately wants to avoid. If a government body issues a formal legal ruling that Google Search is an anticompetitive monopoly that needs to be regulated, it opens the floodgates".

Meanwhile Google Search is and will be increasingly challenged by smaller but more relevant, specialist search engines, like Amazon or Yelp.

But Google, hungry by its profit-driven goals, keeps also increasing the amount of information it provides itself inside search results, versus original content and resources that are out there on the web.

In four years time Google has doubled the amount screen real estate that it uses to promote its services or ads.

All of this to say, that Google is a for-profit company and not a humanitarian endeavour built and maintained to provide a true guide to the best information available online.

For whoever has the interest, passion and skills to search, filter and organise information this is important news.

There's an opportunity to provide higher quality, better vetted information results than Google presently does. At least in some areas.

If Google is too busy about serving ads and pushing its own services, there will have to be someone else who can provide to Google, or other search engines, trusted quality search results on specific subject matters.

As for Google there is one area where it cannot really compete with talented humans: trust.

True information curators, of the expert kind, may indeed become in great demand in the near future. And personal trust will determine which one you and I will rely on. Whether Google will exist or not.

Put simply - Google (and for that matter any commercial search engine) may skew search results to promote their own commercial interests. The question to ask yourself is "are the (search) results good enough?" - I'd say in Google's defence "yes they are".

Newsletter Curation: Top 6 Tools and Tips To Curate Your Own Weekly Newsletter

Given the amount of news, stories, tools, events and services that are being announced on a daily basis it is very difficult for anyone to resist the time-saving benefits of subscribing to a newsletter that finds and collects the most relevant items in the specific topic area he is interested into.

If you are a subject-matter expert, a coach, trainer or consultant, you need to monitor and track your field of interest anyhow, and if you learn to put aside, organise and properly collect the good gems you find during your scouting time, you can provide a really useful service to your readers and followers.

Furthermore there is no lack of tools web services that can help you carry out this task without needing to learn new or difficult skills.

Here are my personal six tips of advice and my favorite top six tools you need to check out, if you ever decide to start curating your own weekly newsletter:

Tips

a. Limit the number of curated items. Less is more. Three is plenty. Five is a lot.

b. Provide concise but useful, tangible info.

c. Offer always as much context as possible. Why you are presenting this info. Who can use it, for what purpose.

d. Find a thread and follow it. Have a strong focus. Don't mix too many different things without a clear focus or direction.

e. Add your own voice. Make it heard. Comment. Express opinions. Take a stand.

Sending out newsletters is a marketing technique that has been leveraged by business to market themselves.

Publishing a curated newsletter is less taxing in terms of time spent vs if the editor of the newsletter was to create a blog. The subscribers benefit since they get to know the latest without wasting time on browsing websites.

RefreshBox enables people to subscribe and create weekly 5-link-collection newsletters of their weekly professional best reads, tools or resources."

Robin Good's insight:

Refreshbox offers a good opportunity for anyone wanting to warm up to content curation without needing to invest a truckload of time.

The new free service allows you to easily pick any webpage or resource you find online, and to add your personal title and description /commentary to it, while saving to a draft newsletter that will be sent out to your readers once a week.

Contrary to what is suggested on the "What's This" page on the Refreshbox site, I strongly recommend that you do not just pick but also introduce and contextualize the gems you find, that's the real-value you can provide, while Refreshbox takes care of providing free-of-charge:

1. a web page for your curated newsletter(s),

2. a searchable hub where others can find it and

3. an easy-to-use subscription and distribution service without asking you anything in return.

Refreshbox allows you to place up to 5 links in each newsletter edition, and to hook up to other services (e.g.Product Hunt) to pick up your likes and preferences automatically and add them to your curated newsletter draft.

Excellent tool to warm-up to content curation by picking and collecting great resources to distribute via email.

Update: Due to the high number of requests free signups have been temporarily closed.** To get an account send an email to peter@defcomb.com with subject: "Interested in trying Defcomb - Recommended by Robin Good"

It is only a matter of time before trusted aggregators and human curators will become the main sources of reliable information for most people.

In fact, the January release of the 2015 Edelman Trust Barometer shows that for the first time ever, the informed public trusts more search engines - aka Google - than traditional news and media outlets.

In other words, most people prefer to see a filtered and selected variety of news from different sources, than seeing just the stories coming out of one news publisher.

Even more interesting is the fact that "Seventy-two percent trust information posted by friends and family on social media, blogs and other digital sites, while 70 percent trust content posted by academic experts." as it highlights the fact that Google and search engines may be only an intermediary step in the journey toward a news ecosystem that will see trusted human editors, experts and curators for individual subjects who aggregate and curate content from multiple sources as the key reference points for news.

This is must-read data for anyone interested in seeing where the future of news and search are headed.

If you live or plan to be in or near Amsterdam in the second week of January you may want to take note of this one-of-a-kind free event totally designed around the topic of curation.

"The Art of Curation" will take off on Wed the 14th from 5pm highlighted by a line-up of short-presentations focusing on different aspects of content curation, from the legal to the educational and commercial ones.

Speakers include:

Klaas Joosten – ZEEF

Coen Koppen – HowardsHome

Wout Laban – Gibbon.co

Eric Kokke – GOopleidingen

Merel Teunissen – Versteeg Wigman Sprey Advocaten

Dr Jan Hein Hoogstad

Marian Pronk

The strategic relevance of content curation in the future of online information, search, learning and education is the focus of my closing presentation, where I will also showcase 10+ examples of online projects that represent tangible examples of how curation can also be an economically sustainable activity.

Of note is also the fact that the event takes place in the wonderfully restored 18th-century Herengracht 182 building designed by architect Ludwich Friedrick Druck in 1772 (one of Amsterdam's first houses to be built in Louis the Sixteenth style).

Why you may want not to miss this opportunity if you are into *content curation*?

- the place and the people already signed up are worth the time

- it looks like there may be good networking opportunities

- you never say no to free food and drinks when offered

- I'll be there

The event is free for everyone to attend.

N.B.: If you plan to participate you are kindly invited to reserve your seat.

Thanks Robin! Indeed a lot of meetings on data curation by scientists and library professionals. My concern relates more to what we are doing with Scoop.it, content curation, content meaning scientific information in published papers or grey literature. HappyHolidays

Quietly is a new web-based app which allows you to create beautiful list-based slideshows which can be shared and embedded on any website.

Each card in a Quietly slideshow can be made up by a:

- website - from which you can pick any image

- an image - which you can search or upload

- a location on the map

- a name, a URL and a description

The user can also customize font styling, the cover image, and many other visual components of his slideshow.

Quietly creates a beautiful profile page for each publisher, from which one can access all of his slideshow lists as well as the main feed.

Quietly curators can also easily pick any *slide* from other lists and add it to anyone of their existing ones.

*An excellent tool to organize and present list-based information in a visual slideshow format. Very easy to use. Cool, quiet interface, makes working with it a pleasant task. Creates pro-looking presence for list publishers while allowing to embed created lists anywhere.

MonitorBook is a new free web app which allows you to track changes to any piece of content on any web page available online.

MonitorBook is very easy to use. You just install the bookmarklet available in the Instruction section of the site and then as soon as you are on a page where you want to track changes to something, you click the bookmarklet and then select the piece of content on the page that you want to track. That's it.

If you go back to your web account on MonitorBook you will find inside the section called Trackings the page element you have selected to track and any possible changes that have happened to it.

I look forward to see RSS output and more advanced options to decide every how long to check and what to report.

Handy for anyone needing to keep a page under tabs though without an alerting system the key benefit may be lost.

Scoop.it, the content discovery, curation, distribution and publishing platform has recently added some very significant improvements to its offering, that make it service even more interesting for any kind of online publisher, company or agency looking forward to find, vet and curate the best content available online on a specific topic.

The first and long-awaited new feature is the availability of multiple layout templates that Scoop.it publishers can now utilize and which can be swtiched to instantly.

The second one is full embedding of curated topics onto any web page to make it easiest for any publisher to rapidly integrate and display scoop.it content directly on their sites.

The third and most powerful new addition is the availability of a new white label direct publishing feature for WordPress-based publishers.

Although I have not had the opportunity to test this new feature, which is available only through a new Marketers subscription plan, it surely looks as the perfect fit for all those publishers who wanted to use Scoop.it more as a backend for producing curated content for their site than as a final publishing destination.

With these new additions Scoop.it consolidates itself as feature-rich, reliable and affordable content curation system that can satisfy many different types of needs: from education, to content marketing, news publishing and community building.

Ibrar Bhatt, shares some of the insights he has been been able to discover in his research work for his forthcoming PhD thesis ("A sociomaterial account of assignment writing in Further Education classrooms") for the University of Leeds.

In his short blog analysis he first comprehensively defines the new emerging content curation space, and then he highlights

the relevance this may have, once it is validated and acknowledged, in allowing students to explore the creation of reports and the development of new work assignments in a new light.

Here a few brief excerpts:

"These processes are, ... about anthologising older content to produce new content and creating a new experience for readers, by giving a new life (or new ‘reality’) to an older text.

This is curation as a digital literacy practice."

"...prolific Web users have often made themselves effective digital curators by searching and locating information, then creating a new experience by re-contextualising it."

"...Digital curation therefore is not just about finding relevant material, although that is a significant part of it, but is also about creating a specific and unique experience by utilising the resulting materials which then become contextualised within a new space.

A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it.

In this respect, curation is a process of problem solving, re-assembling, re-creating, and stewardship of other people’s writing."

I think this fits into Harold Jarche’s simpler seek-sense-share framework.

Why does this matter? If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems? I am using the curation tool Scoop.it to do curation with my freshman comp students. They use Scoop.it as their introductory platform for beginning to acquire the skills Tufte enumerates above that are part of the academic and business spaces they will eventually live in. I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces. Wish me luck.

"A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it."

Really Good Emails offers a curated selection of the best email newsletter designs picked, organized and curated by Matthew Smith and his team.

The site presents over 20 thematic sections, from Alerts to Survey and Welcome emails to Email Digest, Newsletter and Promotions. All sections showcase miniatures of the email collected which can be viewed in detail, both as a desktop and mobile screenshots, with just one click.

A valuable and growing design reference for email marketers and designers of all kinds. (A great match for brand sponsor Mailchimp.)

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.