Even as our economy seems to be going down the tubes, social media is booming. Work is overflowing out of large agencies, but ego continues to dam it up. How can we open the floodgates? I propose a culture of cooperation.

If you want to be incrementally better: Be competitive. If you want to be exponentially better: Be cooperative.

Get to know the others around you. We all know how quality suffers under stress so don’t hesitate to pass work along when your volume is high. Don’t think of the other companies as competitors, think of them as assets. Ask for help when you need it, and give help when you can.

It’s a game of give and take, but if we work together, great things can be accomplished.