Oops… she did it again! Since 1998, Britney Spears has been taking the music industry by storm. From countless hit records to an undeniable comeback, she has made it clear that there’s nothing she can’t handle.

Happy Halloween! When it comes to spending your marketing budget, it’s important to allot a good portion of that money to social media advertising. Almost anyone can draft a tweet, but trying to take a social media plan one step further gives some people the heebie-jeebies. You shouldn’t let social advertising scare you away! In the end, you’ll get plenty of bang for your buck.

This is the third part in our series on marketing certification study guides. (You can find tips for taking the Optimizely and Hootsuite certifications here.) Today’s post is all about the HubSpot Inbound certification.

It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company.

That’s what happened at WebpageFX, the Internet marketing company I work with. We created a very cool infographic that began racking up thousands of views. The only problem was, someone had hijacked it and slapped their own credit onto it, removing our logo and substituting their own.

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing customers because of silly oversights. Don’t let your company become one of these cautionary tales. Here are six ways you might be scaring away leads, as well as what you can do to turn things around.

As mentioned in part one of our study guide series, industry certifications require a significant time commitment. If you’re eager to dive head first into a pile of certificates, but don’t have too many hours to spare, I would suggest starting with the Hootsuite Certification.

Getting industry certifications is a great way to learn more about marketing tactics, add credibility to your agency, and spruce up your bio page. That being said, getting certified is a significant time and money investment, and it can be next to impossible if you’ve got a healthy amount of client work.

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social media habits.