Recognizing the need to coordinate resources and information on both national and local levels, Amy Grant and Vince Gill envisioned a way to "challenge America" by connecting military and their families to the resources they need within their communities when transitioning from military back to civilian life. On June 8, 2009 in Washington, D.C., Amy and Vince launched the Challenge America initiative, which is now thriving in communities across America along with its Challenge America Military Opportunities (C.A.M.O.) program.

Amy Grant’s career spans over 25 years and stretches from her roots in gospel music into an iconic pop star, songwriter, television personality, and philanthropist. Grant has sold more than 30 million albums and won six Grammys. Vince Gill is a member of the Grand Ole Opry, and has received 20 Grammy Awards to date, the most of any male Country artist. Gill is regarded as one of Country Music’s best known humanitarians, participating in hundreds of charitable events throughout his career. In August of 2007, the Country Music Association inducted Gill into the Country Music Hall of Fame.