Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of “Entertainment Law Update”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

MouthMedia Network CEO Rob Sanchez on copyright ownership for podcasts, the necessity for platforms to treat podcasts content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth.

The need for the podcasting to grow and experiment, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do. Plus, an interview with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback), and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

A moment of revolution, a rapid change in ways of monetization, production, distribution, consuming content, and why we have to experiment to not be left behind

This is the time for innovation, to think about the future, place bets, see what happens

The need to grow by experimenting, share what we learn, push the envelope, change the way we deliver, and through that talk and see what works, and what doesn’t, and discover where can we go and what can we do

Avoiding going the way of the newspaper, and instead building the thing of the future

Where we’ll be in the future of podcasting, and why the reality is “unthinkable”

A very strong way to look at what we’re doing as entrepreneurs in the podcast space, by looking at why newspapers were not a sustainable business model built on scarcity of printing resources and access to print and quickly get information out to the people, relying on competitive advantage in production which is no longer valid given the Internet

In a normal state of time and society, a pragmatist describes the world, and radical talks about an alternate future

How a pragmatists shifts to talk about an alternate future and a radical is hanging onto the old ways, resulting in faith based growth strategies

For about 12 years, little technological innovation in podcasts, some experiments and tests, premium and wall gardens, testing different business models around a long form audio, no longer free access

As an industry, podcasting needs to be sure it is not on wrong side and holding onto a past and holding instead into a future

Programmatic advertising speeds up delivery of ads, but drives down how much money you can make, as the pot of money doesn’t change but an increase supply and lower revenue numbers results, which is what hit blogs

Working with targeted audiences instead of mass adoption and large audiences to work

The impact on ability to draw large audiences the more podcasts there are, as the number of podcasts rapidly expands

MouthMedia Network CEO Rob Sanchez on the need for the podcasting row by experimenting, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do.

The need to pay attention to the many micro Faustian deals we regularly make which impact the nature, dissemination, and monetization of podcasts, an interview with Ashley Berges of “Live Your True Life Perspectives” podcast, and headlines from top news on podcasting and on-demand from Podnews…

Thinking about micro Faustian deals and podcasting

Inspiration from the book The Blockchain Revolution

How the baseline of chosen Standards has dictated the way content has grown

With the largest delivery mechanism being Apple, how podcasters are “stuck” with choices Apple makes, including the way they chose to grow in this area

Manual advertising insertion is necessary because not a lot of choice, and a look at the growth of programmatic ad entities

Deals to service providers

Thee are many ways to monetize shows but you have to go externally from players, which decreases the number of individuals engaging with montizations opportunities

Falloff in engagement is lost revenue

The flood of attention will impact the way people create and consider podcasts

Business-focused podcasts, and relying on actions with low conversion rate

Starting to grow tool sets and take away deals we’re making for largest distribution that take away options

Building growth mechanisms that allow us to stop giving away ownership of the medium, and the future ways and tools providing control over ways we can create and disseminate content with maxiumum choices over the vision of our content

Being aware of the deals we make all the time

Editing a certain way, including/not including certain content based on available of technical abilities and delivery systems, and whether internal or external to players

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

The adoption rate of podcast payers and how people think about them

Most players are so difficult to search with

Google’s podcast player will likely capture people who aren’t as adopted to podcasting

“Search and response” people are not the same as superfans

Radio show Car Talk was a favorite and nothing has captured Sanchez since the same way

Transitional listeners – testing podcasts, just came over from radio, new to podcasting – it is a different experience

Most players are encapsulated in apps, not a lot of ways to listen without investment of time or money in adopting

Adding a player often feels like a purchase

New listeners may not be sure how this is different than other mediums

The cult-like nature of podcast industry feels exclusive in a way that pushes away people who are new to podcasting

The problem with newcomers not realizing there is a native podcast app on the iPhone

The importance of the podcast industry thinking about what we’re describing, and — is it just radio on demand?

The level of intimacy matters – radio being a push mechanism and a podcast being a pull mechanism

How do we get people to enjoy light experiences before they fully adopt to create less friction?

The podcasting industry is in a bubble that hasn’t hit fully mainstream despite the large numbers

Entire segments of the population still need to adopt podcasting and be trained

Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment — and new big players with deep pockets are on scene — both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of “American Idol” fame) on his new podcast “From Fear to Courage”, and headlines from podcasting and on-demand from Podnews…

The shift where rich content in podcasting is having a moment, and audience size is swelling, with attention driving toward long form audio

Brands, influencers, and journalists are taking notice

Podcasting is now similar to the wave of early blogging which became simply a part of business

How fragmentation is dangerous with content

The quality of product is foremost important, and producers can no longer get away with subpar content if serious about competing

The way content quality expectations are changing

Why data does indeed crucially matter for podcasting to prosper

Live events and other interactions allow a profiling of audiences insights into who is paying attention and what they care about

Quality and engagement will rule and resonate

How community can grow podcasting independent of digital presence

The network effect of having a tribe

How helping people motivates them to be there for you and support and engage with a podcast

People who care about you and want you to succeed because you wanted them to succeed first, they will always be there for you

The seed of community is wanting to help someone be better

The value of not charging ticket prices for events, but instead inviting people who will want to participate

New players with big pockets and high quality content requires us to up the game

Will the updated Google Podcast Player — and easier access to podcasts — lead to a boom and expansion in the podcast world? What does this mean for advertising models, new revenue streams, the potential of device-to-device podcast hand-offs, and the need for podcast producers to stop and listen more closely to their content? Plus an interview with Elle Martinez of the podcast “Couple Money”, and headlines from podcasting and on-demand from Podnews…

Despite considerable use of Android phones, podcasts are listened to 80% on Apple, 11% on Android phones

It’s now easier to access podcasts, see boom and expansion in podcast world

The integration of search with podcasts, how the web app can save podcasts you’ve subscribed to, and why though a basic feature, it has importance

Casual listeners can now test podcasting without downloading an app

How there seems to be no integration of advertising, yet podcasts shown in Google results

Looking at some new functionality that could generate revenue streams for some podcasters

The potential for donations to be solicited by podcasters

Will the advertising model shift at all?

Why the new player changes how producers promote podcasts and rely on people finding them

Will this become the “Land of the Giants”

Is there a different kind of content that Google is looking for?

Why didn’t Google engage as meaningfully in podcasts prior to now?

How there are now opportunities to play with new ways of distributing content, i.e. in home devices, and how Google is working on handing off device to device

The ubiquity of Google to interact with a person’s life, and the ability to hand content off device to device, resulting in a lot of data about life that is played into recommendation engine

The changes in listener experience interacting with the actual content that can be creating a variety of interaction paradigms, developing content, shifting public to private

Google’s player can help get more people excited about podcasting, and result in perhaps another renaissance

Why this is a chance for podcast producers to stop and listen to content and consider how it is going out to the world

How long should a podcast be? Is there such a thing as too long or too short? And what about the impact on podcasting from smart speakers and the growth of shortform audio? Plus an interview with Glenn the Geek of The Horse Radio Network, and headlines from podcasting and on-demand from Podnews…

Why podcasts, advertising, and podcast players need to change to grow listenership — plus an interview with Dave Jackson of School of Podcasting, and headlines from podcasting and on-demand from Podnews…

The impact of the recent podcasts stats on listenership from Edison research report

More monthly actives than Twitter

The number of people engaged, listening

A lack of differentiating content impacting the growth rate of podcast listenership

The need to recapture the people not showing interest in listening to podcasts, requiring reengaging and retraining

Are the importance of podcasting and where you can listen to podcasts both shifting?

The way people are listening has changed, as radio is also shifting and changing

More podcasts are listened to in the car than satellite radio

Why we have not reached a saturation point with podcasting

How podcast consumption habits are similar to radio without skipping sponsorships

A rich audio experience will allow ads

Listeners have been prove to take action because of call to action in a podcast player

Long-form audio and the willingness of audience to consume ads

Content partnerships, giving the listener what they need for their life in return for mindshare as the next level of advertising

A push to native content in podcasts

Where trust starts, stops, and breaks with advertisers and shows

Do ads that are long form shows break trust similarly to influencers who hock clothes and don’t report it

The challenge of how to activate Americans who don’t listen and the people who tried podcasts and denied it is not for them

Are podcasts a medium of opportunists? Or thoughtful content creation?

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In this episode:

MouthMedia Network CEO Rob Sanchez on where trust starts, stops, and breaks with advertisers and shows

Long-form audio as a looping conversation…

We in the podcast — or long-form audio — community sometimes think of podcasts as a passive audio experience. We create an hour or more of audio and then people listen to it. Outside of writing in response, this seems to be the current extent of the creator-listener relationship.

However, there is more to the world of audio than this. More and more interaction with devices is through voice. In fact, 22% of searches on Google are being done by voice. App creators are starting to understand their apps in relationships to others. Content creators are also understanding the context in which their audio is being listened to. We approaching an age of Active Audio, if we don’t live in it already.

What does it look like when audio becomes ambient and ubiquitous, search becomes a conversation, and we start to change how we interact with the world? What is this new audio age, this new audio world? Continue Reading →