CUPERTINO, Calif.–(BUSINESS WIRE)–lt;a href="https://twitter.com/hashtag/CRM?src=hash" target="_blank"gt;#CRMlt;/agt;–SugarCRM Inc.®, the company that helps organizations deliver exceptional
customer experiences, announced today it has acquired Salesfusion, a
leading provider of marketing automation solutions recognized in the
Gartner Magic Quadrant for Lead Management.

Salesfusion is the second acquisition the company has made in less than
three months. In March 2019, the company acquired Collabspot’s
email integration products to enhance its email integration
capabilities and take another step towards Sugar’s vision to deliver the
most intuitive and collaborative user experience while eliminating data
entry.

“These acquisitions combined with our new
product innovations clearly demonstrate that Sugar is on a solid
growth path and strategically evolving our business every day,” said
Craig Charlton, CEO of SugarCRM. “This is just the beginning of many
more game-changing announcements that will dramatically transform our
company for employees, customers, partners and the industry.”

Adding Salesfusion’s powerful marketing automation solution to Sugar’s
award-winning, easy-to-use CRM platform enables unparalleled and
comprehensive customer experience solutions for companies worldwide,
including more than 5,000 global Sugar customers. It also immediately
positions Sugar to lead the next generation of customer experience
innovators, empowering companies to strengthen existing customer
relationships, create new ones through actionable insights and
intelligent automation and better understand the customer at every stage
of the sales, marketing and service cycles.

“Modern companies expect more than just technology solutions,” said
Charlton. “They want a personal relationship with the companies where
they conduct business. With Salesfusion, we’re taking our market-leading
CRM to the next level, harnessing Salesfusion’s advanced marketing
automation capabilities to streamline campaign management, drive
personalized engagement, improve conversion and transform customer
experience throughout the customer journey. Together, we’re enabling
marketing, sales and service professionals to be more productive, take
action on customer insights and focus on high-impact value-added
offerings that create relentlessly relevant customer experiences.”

The integrated solution will be powered by a unified customer data
platform that provides deep customer intelligence to enable relevant and
personalized engagements. This will enable companies to create
experiences that accelerate demand generation, grow revenue, deliver
superior customer care and increase loyalty on a mobile-first platform
that makes customer experience management easy and accessible for
everyone.

“Sugar and Salesfusion share a common vision that the next wave of
innovation in B2B is sharply focused on the customer experience,” said
Logan Henderson, CEO of Salesfusion. “The fact is that customer
experience leaders significantly outperform their peers, generating
higher average order values, better customer retention and satisfaction
and significantly improved brand awareness. Salesfusion provides strong
capabilities designed to supercharge marketing efficiency and
productivity, making marketers more effective at delivering engaging,
on-point customer experiences. As part of Sugar, we’re bringing together
the best of everything in customer experience – marketing, sales,
service and intelligent insights – to empower companies to perform
better and create customers for life.”

Going forward, Sugar will continue to sell, support and service both
products as standalone offerings indefinitely. To accelerate innovation
and scale, the company will increase investment in Salesfusion
engineering, services and support resources.

“As a leader in transformational sales and marketing, W-Systems is
excited to see Salesfusion join forces with Sugar,” said Christian
Wettre, president of W-Systems. “Adding Salesfusion’s powerful marketing
automation solution to Sugar’s market-leading CRM enables an unequalled
and comprehensive customer experience solution for companies everywhere.
We’re proud to be able to offer such a cutting-edge platform that will
not only help our customers drive more revenue, but simplify their
operations as well.”

Rebecca Wetteman, Vice President of Nucleus adds: “SugarCRM’s
acquisition of Salesfusion complements a market leader in easy-to-use
CRM with the comprehensive marketing automation capabilities of
Salesfusion. A tightly integrated platform will accelerate time to value
and increase both sales and marketing productivity by streamlining
campaign creation, lead nurturing, and the handoff to sales. Both Sugar
and Salesfusion’s focus on delivering value to customers make this a
good match, and integration of the two will deliver even greater benefit
for customers.”

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of
SugarCRM Inc. Third-party trademarks mentioned are the property of their
respective owners.

About Salesfusion

Salesfusion is the new standard in marketing automation designed for
mid-size companies. We focus on what matters most to
marketers–streamlining campaign creation, understanding engagement,
improving conversion and driving more revenue. Our powerful platform is
intuitive, scalable and affordable and our experienced team is as
hands-on as our clients need them to be. Learn more at https://www.salesfusion.com.