Thursday, 1 January 2015

Published by Jimmy Simond on Thursday, 1 January 2015 |&nbspNo comments

Your aim shouldn’t be to target
everything when it comes to keywords. Rather, you should always aim to discover
where the richest vein lies and then focus all your efforts on extracting it.
It is only by identifying your areas of growth potential that you can easily
transform a website into a traffic machine with high revenue potential.
According to your e-commerce business clients, you have to start analyzing your
market and then implement your growth plan in some selected areas with high
potential of traffic. With a simple optimization system, it is possible to
boost sales and traffic. In fact, the key to success is knowing where your
biggest traffic is lying hidden and then uncovering them. Gathering,
prioritizing and acting are the 3 steps that involves increasing revenue and
traffic.

Gathering the necessary and relevant
data

Initially, you need to know what exactly
your audience is looking for. Which keywords are the users typing in Google
search for obtaining your business and products? What is their intent while
searching? Are they trying to place an order right away? Are they trying to
learn more about your product? Or are they comparing your product against that
of others? Next you should check what you’re offering them. Are you focusing on
the right keywords? Your initial goal should be to come up with the 40 top most
famous keywords that have high search volume and that have the capacity to
generate revenue. Before running a growth analysis, you can use some tools like
Google Analytics, Google Webmaster Tools, Google AdWords and Google Keyword
Planner to have a meaty dataset to study.

Start prioritizing your targets

Now that you’ve finally built up the big
list of keywords that are related to your site, it’s high time that you pare it
down to those that have the greatest potential to grow your revenue and
traffic. From there you can easily expand the list to include some common
variations of the high-value keywords. Remember that long-tail keywords are
especially interesting since they have the potential to quickly rake in more
revenue as they have generally low competition and target visitors who are
ready to convert. You can use tools like keywordtool.io, Google Correlate and
Merge Words.

Take the required action

From here, you should start taking the
required actions. The preparatory steps should ensure that your actions will
focus on those areas of highest ROI. Content marketing, topic marketing,
positioning as a typical expert, personalization, retargeting and niche
specialization are some of the several steps in the action plan that you need
to take to dominate the SERPs in each category. By focusing on high search
volume keywords, you can naturally bring in more visitors and you will also see
your rankings improve. Focusing on long-tail keywords will also deliver better
prospects.

SEO analysts and experts are always
surprised at how tough most e-commerce web store owners make this process
easier. With proper keyword research, analysis and targeting, you can also
enjoy revenue boosts and traffic.