Produced by the leader in live entertainment, Calvin Gilmore, and highly acclaimed by countless National media – these shows set the standard. If you are looking for the best live entertainment attractions in Myrtle Beach, look no further than The Carolina Opry Theater.

Planning a group, corporate, or school event and looking for the best LIVE entertainment in Myrtle Beach?, Then look no further than The Carolina Opry Theater! We’ve been the #1 Group Destination for over 30 years! With 4 award winning shows to choose from we’ve got something for everyone!

In The Press

Gilmore Entertainment News

August 5, 1998

August 1998
Myrtle Beach stakes a place in the entertainment world
Myrtle Beach, SC – The number one attraction in Myrtle Beach is the 60 miles (97 kilometers) of coastline known as the Grand Strand. It’s so popular, in fact, that in 1997 AAA named the area the country’s number two summer vacation destination, trailing only Orlando, FL.
While the surf and sands draw the crowds as they have for decades, in recent years, the entertainment industry has given the city a new wave of success…

May 1, 1997

May/June 1997
Myrtle Beach
Look out, Branson! This southern “upstart” offers a banquet of country favorites with golf and surf on the side
By: Audrey T. Hingley
Country music has been making waves in Myrtle Beach for a decade, causing some observers to dub the coastal South Carolina town “Branson-by-the-sea.” Comparisons with Branson, the tiny Ozarks town that has become a mecca for country music fans, are inevitable now that family-oriented music shows in grandiose theaters are a nightly ritual in this once-sleepy southern beach town.
If you’re looking for nonstop country music, Myrtle Beach’s 10 theaters can’t rival Branson’s 30 country music venues. But ...

April 18, 1995

April 1995
How does a quiet city become a tourist spot? Ask Myrtle Beach, SC
By: Emory Thomas, Jr.
Myrtle Beach, SC – This town’s old-fashioned, seaside Pavilion, with its dance hall and amusement park, sits at the center of Robert H. McElveen’s fondest summer memories.
“The biggest thing in the world,” recalls the 72-year-old optometrist from Gaffney, SC, “was to take your girl down to the Pavilion for the big dance. Boy, when that band would start, and you had your girl, and the moon came up – that was the prettiest thing on earth.”

October 25, 1994

October 1994
Calvin Gilmore Leads Myrtle Beach Entertainment Boom
By: Bruce Honick
Myrtle Beach got its first real taste of country music from 1973-80 when a band called Wild Country later changed its name to Alabama and became a national sensation.
Now, it’s a regular stop on the touring schedules for groups such as Shenendoah and a permanent home for others. Alabama has opened its own theater there, and The Gatlin Brothers followed suit this summer.
The man behind the recent country boom is singer/songwriter turned entrepreneur Calvin Gilmore, 46, whose success with local country music theaters, starting in 1986…

February 4, 1994

February 1994
Gilmore’s new country mecca: Myrtle Beach
By: Jeffrey Jolson-Colburn
Move over, Nashville, Memphis and Branson, there’s a new town becoming a draw for country music fans. Myrtle Beach, SC is pulling in 10 million tourists a year now, many of whom are looking to mosey on down to the town’s version of music row. Behind it is country music entrepreneur Calvin Gilmore, who now has three large live country music theaters as well as a recording studio and a publishing company.
He has also taken the “Country Music Spotlight” TV show out of rival country tourist mecca Branson, MO…