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Culture

Almost nowhere in Europe is so much art and culture crowded into such a small area as in South Tyrol. Stroll through Europe’s most beautiful gardens at Trauttmansdorff castle in Meran, marvel at the medieval imagery at Runkelstein castle, wind your way through the lovely vineyards on the streets of the wine producing villages (the “Weinstrasse”). Trient, Lake Garda and Verona are also nearby and worth a day trip. For cultural excursions we are an ideal starting point. The Hirschen lies directly in the middle of South Tyrol. We are only 10 minutes by car or cable car from the lively provincial capital of Bozen.

Bozen’s Special Flair

The lively capital of South Tyrol, Bozen has many fascinating sides: beside its sophisticated old town with its porticos, traditional inns and restaurants and churches with hidden artistic treasures, the modern Bozen pulsates with mediterranean flair, avantgarde architecture, designer boutiques and a tantalizing mix of Italian chic and the good life or “Dolce Vita.” When you sit at Waltherplatz, the most beautiful square between Munich and Verona, and drink a Veneziano, it is superfluous to ask whether Bozen is Italy’s most northern city or the German-speaking realm’s most southern one.

Allow yourself to float along in the hustle and bustle of the Bozen fruit market. Here, locals and tourists alike rub shoulders among the rows of fresh fruit and vegetables, traditional South Tyrolean delicacies and exotic treats. In autumn, the air is filled with the scent of roasted chestnuts, in winter mulled wine warms visitors and the stall-owners alike and all year round gossip can be heard at the sausage stand.

A Tip: Leave your car and travel by cable car. This will save you time and nerves and it allows you to enjoy Bozen worry-free.

Christmas Markets

Whenever the mountains are transformed into magical snowy landscapes and it smells like baked gingerbread, roasted chestnuts and cinammon, then it is advent in Bozen. At the Bozen Christmas Market, you will find the most beautiful ideas for gifts in a traditional atmosphere. Also in Bruneck, Sterzing, Brixen, Lana and Meran, colorful stands and huts exude the Christmas spirit.