January 7, 2011 /Photography News/ Polaroid and its Creative Director, Lady Gaga unveiled Polaroid Grey Label, an original line of products co-designed with Lady Gaga. This collaboration between two cultural icons reflects Polaroid's long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga's mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga's artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.

"I consider myself to be a visionary, not just a songwriter and a singer. I am an artist," said Lady Gaga, Polaroid's Creative Director. "I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

• Aesthetically Pleasing and Environmentally Responsible: Designed for both form and function for use both in the present and future. ZINK technology requires no messy ribbons, toner or inkjet cartridges.

The GL10 Instant Mobile Printer will be available in May 2011 (US $149.99 MSRP). ZINK 3x4" Paper will be available in May 2011 at a price to be announced.

GL30 Instant Digital Camera:

• Brings the Polaroid Instant Experience to Life: Introducing a new generation to the joy of instant photography, the GL30 uses next generation ZINK Zero Ink Technology from ZINK Imaging.

• Fuses the Digital and Physical Worlds: Featuring the benefits of a digital camera, instant photo printer and digital display, the GL30 is a creative tool that delivers the best of the digital and physical worlds.

• Pays Tribute to Polaroid's Legacy: Reminiscent of Polaroid cameras of the past, the GL30 is clearly a significant departure from a typical camera. Designed for longevity, the GL30 is not only for the future, it's an object of desire. Users can select from a number of filters and borders to create truly original images that instantly fit in the palm of your hand.

The GL30 Instant Digital Camera will be available later this year, at a price to be announced.

The Polaroid Grey Label Evolution

After being named Polaroid's Creative Director in January 2010, Lady Gaga and Polaroid collaborated to define a direction for the line that blended the brand's core values with Lady Gaga's creativity. Stemming from "greige goods," a fashion-industry term for fabric in its purest form, the Polaroid Grey Label line encompasses Polaroid's heritage of delivering simplicity with the style, wit and sensibility of Lady Gaga.

Committed to bringing originality back to product design across all genres, Lady Gaga articulated that all PolaroidGrey Label products communicate three essential elements of self-expression:

• Creativity: All Polaroid Grey Label products are designed with the idea that creativity and sharing go hand in hand, in both the digital and the physical world.

• Instant Artistry: All features found in Polaroid Grey Label products celebrate, express and bring an element of artistry and originality to the act of image making.

"The Polaroid Grey Label line embodies the Polaroid brand, with an injection of the future-looking fashion and design mantra of Lady Gaga that simply can't be replicated," said Scott W. Hardy, Polaroid's President. "It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital."

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I am not too sure if their statement of "NO INK" "better for the environment" was correct.... they just basically pre-load the ink onto the paper, and the printer is just telling the paper which color to show plus for those who never see those picture quality, let me tell you, a printer from the late 90s is better.... One more thing, I am not too sure the design of the glasses is complete yet, but they did not show how it works, they show a pretty rendering of the glasses, but that's computer, it can render anything, how it technically work or how the "usb" come out, it all verbally said but never shown. It looks like a design student mid term presentation, than a press conference that is with Lady Gaga brand name slap on top of the product that have nothing related to lady gaga. What i mean is, these three product have a lot of improvement area.... If Polaroid want to get back on to the glory days of their past.

If the zinc paper utlizes heat to dictate the colors are the photographs in jeopardy of corruption if the sun warms/heats it while you are still in transition? Will it ruin your images you've spend so much money to print out 'inklessly'?