Assignment

This ad was created for the National Pediatric Cancer Foundation and ran in an event program at The Yerrid Foundation Grand Slam Celebrity Fishing Tournament.

Approach

The National Pediatric Cancer Foundation (NPCF) wanted to convey in a dramatic way how important collaboration was in order to help little children overcome something as monstrous as pediatric cancer. Since this was a fishing tournament, we showed a bunch of tiny fish coming together to battle a ferocious shark. We also acknowledged how the NPCF is taking this a step further and collaborating with hospitals across the nation to fast track a cure.

Results

People couldn’t help but notice this compelling image. Many applauded our unique approach in drawing them in and bringing what is most important of all to the forefront. That is, working together to help these brave little children overcome cancer.