USA: Diageo launches Ketel One Botanical vodka

Diageo, the global spirits giant, has announced the latest addition to its Ketel One vodka line in the US – Ketel One Botanical.

Promoted with the tagline “real botanicals – fresh taste”, Ketel One Botanical vodka is described as being “distilled with real botanicals and infused with natural fruit and botanical essences”. The new spirit, which has 30% ABV, is further promoted as being made with 100% non-GMO grain and as containing 40% fewer calories than a glass of white wine.

Commenting on the launch, Ketel One distiller Carl Nolet Jr said: “We’ve created a fresh-tasting, delicious new spirit that honors our family’s legacy while reflecting the progressive values of today’s conscious consumers. People care deeply about what they put in their bodies, which is why we care deeply about what goes into every bottle”.

The launch is being made available in the varieties Peach & Orange Blossom, Cucumber & Mint and Grapefruit & Rose, and is being launced in specialist retailers at an RRP of $24.99 per 750ml bottle.