Time

3 Months

Classroom Opens

February 20, 2018

Prerequisites

No Experience Required

Student Rating

Estimated Salary

Based on US job data

In Collaboration With

Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.

$70B spent on digital marketing in U.S.

A 360-degree Approach

Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You'll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.

Real-world Projects*

In this unique program, you'll get to run live campaigns on major marketing platforms. You'll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You'll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and engage with you during online events.

*Only available in the Nanodegree Program

Meet Your Instructors

Anke Audenaert

Instructor

Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson School of Management.

Daniel Kob

Instructor

Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.

Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

What You Will Learn

Digital Marketing Syllabus

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If the download did not begin, please download the syllabus directly here.

Syllabus

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

Marketing Fundamentals

In this course, we give you a framework to help you organize and plan
your marketing approach. We also introduce you to three companies that
are featured throughout the Digital Marketing Nanodegree program as
examples of how to apply what you learn in both B2C and B2B contexts.

Content Strategy

Content is at the core of all marketing activity. In this course you
learn how to plan your content marketing, how to develop content that
works well for your target audience, and how to measure its impact.

Social Media Marketing

Social Media is a powerful channel for marketers. In this course, you
learn more about the main social media platforms, how to manage your
social media presence, and how to create effective content for each
platform.

Social Media Advertising with Facebook

Cutting through the noise in Social Media can be challenging, and
often,
marketers must use paid social media marketing strategies to
amplify
their message. In this course, you learn about the
opportunities for
targeted advertising in social media and how to
execute advertising
campaigns that resonate with your audience.

Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how
to optimize your search engine presence through on-site and off-site
activities, including how to develop your target keyword list, optimize
your website UX and design, and execute a link-building campaign

Search Engine Marketing with Adwords

Optimizing visibility in search engine results is an essential part of
Digital Marketing. Reinforcing findability through Search Engine
Marketing (SEM) is an effective tactic to achieve your marketing
objectives. In this course, you learn how to create, execute, and
optimize an effective ad campaign using AdWords by Google.

Display Advertising

Display advertising is a powerful marketing tool, strengthened by new
platforms like mobile, new video opportunities, and enhanced targeting.
In this course, you learn how display advertising works, how it is
bought and sold (including in a programmatic environment), and how to
set up a display advertising campaign using Adwords by Google.

Email Marketing

Email is an effective marketing channel, especially at the conversion
and retention stage of the customer journey. In this course, you
learn
how to create an email marketing strategy, create and execute
email
campaigns, and measure the results.

Measure and Optimize with Google Analytics

Actions online can be tracked, and so can the effect of your digital
marketing efforts. In this course, you learn how to use Google Analytics
to evaluate your audience, measure the success of your acquisition and
engagement efforts, evaluate your user’s conversions to your goals, and
use those insights to plan and optimize your marketing budgets.

Need to Prepare?

You need to have a Gmail and a Facebook account to complete the projects.

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”

Independent Study

Self-Study

total

A lean, curriculum-only opportunity to pursue skills mastery through independent study. World-class learning materials for marketers who opt out of projects, reviews, and mentorship to focus solely on learning specific skills and tools.

Self-Study enrollees can upgrade to the Nanodegree program at any time for an additional cost. For details, see the FAQ.

Choose the learning model that's right for you!

The Nanodegree program is a full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation.

If you're a working digital marketer who wants to skill up, add a specialty, or refresh your skills with cutting-edge content, consider the Self-Study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Personalized Support

Mentorship
Your own assigned mentor, who helps answer questions and monitors progress through the program.

Personalized feedback on projects

Career services
Expert advice on resumes, interviewing and networking, to help you prepare for the job market.

Additional Features

Nanodegree credential

FAQ

Why should I enroll in this program?

Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you'll need to succeed.

Become a Digital Marketer

Project

Prepare to Market

In this first project, you’ll prepare for your new role as a digital marketer. You’ll market a B2C or B2B product, summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market.

Project

Market your Content

In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.

Project

Run a Facebook Campaign

In this project, you’ll create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product. While the campaign is live on Facebook, you’ll test and optimize your campaign to achieve the best ROI possible.

Project

Search Engine Optimization (SEO) Audit

In this project, you’ll audit a website and recommend actions to optimize its ranking in search engine results. You’ll recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.

Project

Run an Adwords Campaign

In this project, you’ll create, execute, and monitor a search engine marketing campaign on the AdWords platform for a B2C or a B2B product. While your campaign is live, you’ll test, monitor, and optimize your results for the best possible return on investment (ROI).

Project

Evaluate a Display Advertising Campaign

In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.

Project

Market with Email

In this project, you will plan and prepare an email marketing campaign for a B2C or a B2B product. You will write an email, and evaluate the results of an email campaign.

Project

Create your Digital Marketing Portfolio

In your final project, you’ll summarize the different marketing campaigns you have executed, and reflect on the results. You’ll evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.