The Little Magazine is a bimonthly targeted at the highly educated,
intelligent and aware reader. It is the only regular and professionally
produced publication from South Asia which carries essays, fiction and
poetry, besides full-length film and drama scripts.

Over the
last year, we have featured current work by some of the most respected
names in the world of letters, like Noam Chomsky, Amartya Sen, Amitav
Ghosh, Amit Chaudhuri, Gloria Orenstein, Paula Gunn Allen and Evelyne
Accad. They wrote exclusively for us and incidentally, this was the first
time that many of our writers from overseas were published in India.

Our readership
is difficult to define by the usual demographics. Our youngest subscribers
are in their teens. The oldest are old enough to be their grandparents.
Professionally, the spread includes prominent academics, litterateurs,
policy-makers, politicians and people in government, sport and entertainment
personalities, artists, students, corporate professionals, retired people
and home-makers. There is only one common denominator to this community,
which brought them to us in the first place: they are all looking for
something new, something different. Typically, these people take their
own life decisions, irrespective of family or peer pressure.

Among our
major institutional subscribers are the India Habitat Centre, the India
International Centre, Hindu College, Lady Shriram College, the United
States Education Foundation in India, the Sahitya Akademi (at Delhi, Calcutta
and Bangalore), the MacArthur Foundation, the Mahatma Gandhi International
Hindi University, the Indira Gandhi National Open University, Sarah Lawrence
College (New York) and the University of California at Los Angeles (UCLA).
We estimate our readership to be in excess of 10,000.

The Little
Magazine is the only product of its kind in the Indian market. To allow
it to develop its character and secure a committed readership without
external influences, we had taken a conscious decision not to use advertising
in the first year of publication. That period is now over, the product
has found its niche and acquired brand recognition in its target audience,
and we are looking for advertising, in print and online.

We would
prefer to work with a small number of advertisers whose corporate values
are similar to those of this magazine, and who have products which appeal
to our audience. The advertising rate card is available on request from
pratik@littlemag.com.

Clients
who have taken space in our pages recently include the National Book Trust,
UNIFEM, the Sahitya Akademi, Cipla, Indianoil, the Aditya Birla Group,
the Steel Authority of India Ltd (SAIL), Tata and Orange. Potential clients
we rejected on ethical grounds include, most notably, the late and unlamented
Enron Corp.