For Nissan, “Innovation that excites” is not just a tag line; they really, truly, categorically mean it. From their cars to their brand experiences, Nissan innovation is about bringing excitement to your everyday. One way they do this is by creating communications that spill from the printed page, or viewers’ screens, into the real world. Like teaming with Amazon to showcase a car on its website and bringing the experience to them in a way that captures people’s interest and imagination.

Last year, when they needed a big introduction for the Versa Note, they placed it on Amazon.com and changed the way consumers could shop for a car. And when a photo of them delivering one Versa Note in a giant Amazon box was posted to reddit, the story spread around the world to 38 countries across five continents, all asking the question, “What’s in the box?”