Getting to the Point

As we collectively continue to embrace quick information and social media, our attention span shrinks. In marketing, your audience expects you to get to the point in 140 characters or less. They hover for the skip button less than 5 seconds into a 15-second advertisement before a video on YouTube. Their patience is limited, and if you want to get your message across, you better do it quickly. This is an obvious challenge when it comes to marketing complex ideas or lengthy narratives.

Infographics are a great solution for this problem, allowing your audience to digest your message in bite-size portions.

We used this approach for National Amateur Sports (NAS) to show the marketing opportunities and mutual benefits gained from sponsoring high school and middle school athletic events as well as to help NAS gain the attention of high-level school administrators. To quote our client, “You’ve put our entire business model into a two-page infographic!”