TM1203_EdNotes, My Holiday Wish List

3. For those of you who attended Direct Marketing Association President & CEO H. Robert Wientzen's keynote presentation at the association's annual conference in October, you heard about "electronic paper" (not really paper, but a thin piece of plastic with an electronic display). In its place, I propose "mood paper." Like the mood ring I had in fifth grade; this paper would not need extensive data to get inside my head to find the right creative approach. My touch alone would alert it to the bad day I had just endured and activate the paper's chemistry to display the offer of a large box of chocolates as the response premium (especially when I'm on a diet!).