Feb 2010 - Sep 2010

Chief Marketing & Communications Officer

Founding member of Loyola Limited, Loyola University's first student run and managed business organization. Working primarily with the marketing and public relations start-up of The Flats at Loyola Station, a 10-unit guesthouse, I managed the grassroots marketing campaign for the project both locally and city-wide. In addition, I consulted with operations in establishing a structural operations plan for current and future students:•Designed original branding and marketing campaign for The Flats at Loyola Station and implemented original grass-roots campaign to university audience•Oversaw original website design, online market launch, and online sales revenue•Coordinated public relations launch to both internal university audience and external press, including the Chicago Tribune, Chicago Sun-Times, NBC 5 News, Crain’s Chicago Business, and other media channels•Managed a pre-launch budget of $3 million, divided between marketing, operational, and outfitting costs of the building, regularly collaborating with key administrative officials

Education

Education

2006 - 2010

Bachelor of Arts

Loyola University of Chicago

Skills

Skills

Editor/Copywriter

With a major in Public Relations & Advertising from Loyola University Chicago, I have had extensive training in media writing as well as strong editorial skills. Minors in political science and history have given me experience in writing Chicago Manual Style, MLA Style, and APA Style. I look forward to refining this skill in my future career field.

Group Exercise Instructor/Cyclist

For the last several years I have enjoyed teaching indoor cycling and have translated this skill onto the outdoor road. I have a double certification with Schwinn Cycling and Johnny G Cycling. Creating a fusion of the two theories, I believe in the indoor cycling experience, not just a single ride. I have created hundreds of custom rides and continue to enjoy teaching this class in Chicago, Illinois. In addition I have years of experience in teaching high intensity boot camp classes, triathlon training, indoor treadmill training classes, abs/core classes, and total body conditioning.

Personal Trainer

Certified with the American Council on Exercise, I have been training clients for two years in addition to teaching group exercise classes. My philosophy includes circuit-training, endurance training, depending on the client's preferences. I have extensive experience helping individuals achieve their goals including endurance athletes, including marathoners and triathletes, senior citizens, and beginners.

Summary

With a degree in Advertising and Public Relations and multiple marketing internships, I decided to enter the field of higher education and began work on my mater's degree at Loyola University Chicago in August 2010. I currently work as a graduate assistant in the office Student Activities & Greek Affairs focusing primarily on a pilot late-night programming initiative for the lake shore campus. My goals include gaining experience in conduct, residence life, and a Dean's area to someday enter a university administrative position.

Personal Fitness Trainer

American Council on Exercise

May 2006 - Present

Group Exercise Instructor

American Aerobics and Fitness Association

Portfolio Documents

This campaign plan was put together for a social media course, focusing strictly on a blog tactic to bring about increased awareness to Loyola University Chicago's School of Communication and its programs.

Press Release

Example of a press release written for a trail campaign for the Goodman Theatre in Chicago, Illinois.

Independent Study: History of Chicago

From August to December 2008, I studied independently with a history professor at Loyola University Chicago, exploring the rich social and architectural history of Chicago, Illinois.

Media Alert

Sample Media Alert written for a trial campaign for the Gooman Theatre in Chicago, Illinois

Marketing Plan

Written as part of my application process as a Brand Management Intern for Loyola University Chicago, this plan outlines new tactics for Welcome Week 2009, the week prior to the start of school for incoming freshman to the University. The goal was to find new ways to build a comprehensive campaign for Welcome Week 2009.