BRAND NEW WORLD, produced by Vesna and Jovan Jelovac, forecasters of design future, presents some of the most exiting design works of 2015, in what is arguably one of the most elegant showrooms in Milan – DUŠAN.

BRAND NEW WORLD shows “DESIGN 2.0” powered by LAUFEN, bringing together key international studios who epitomize the new concept of Designers – Makers – Entrepreneurs, rethinking the entire business and creative model, unthinkable of only a few years ago.

Brand New World’s curator, Jovan Jelovac, said: “We are very excited to recreate the idea of a classical author’s salon at Dušan’s so fashionable showroom, with works and the spirit matching his own terribly high couture propositions. After all, the name is Saloni, not another Design Week, and the city is none less than Milano, so we are speaking of rarefied class, deeply rooted in both cutting edge avant-garde, as well as laser sharp craftsmanship. The location is smack in the middle of town, in one of the legendary Gio Ponti buildings, on the border of Brera and the new up- and coming San Gregorio area, which our friends from Wallpaper, Droog Design and Kvadrat, among others, have so beautifully opened for international design now. Congratulations!”

ABOUT

FROM ZÜRICH WITH LOVE

Under the BRAND NEW WORLD mark Vesna and Jovan Jelovac create platforms and frameworks all over the world: Milan, London, Miami, Ibiza, Basel, Paris, Istanbul, Moscow… with a permanent design gallery in Zürich, Switzerland…

STORYTELLING

Erase the border between exhibition, conference, website, print etc. Concentrate on one benefit only: The experience of the audience. BNW is THE place where global audiences will find out about “Design 2.0”.

COLLABORATE

All projects are produced in partnership with local experts – leaders in design promotion and presentation, as well as “Leading Creative Minds of the 21st Century”. BNW has so far worked with over 500 leading global design and creative industries’ opinion makers and brands in its 10-year history.

EXPOSURE

BNW offers to brands, who understand what amount of value to their businesses is added and depends on design and creativity, a nonpareil global premium platform, ever sharp, fresh, unbiased and independent.

AS YOU READ THIS, IDEAS AND CONNECTIONS FORGED AT BNW ARE BLOSSOMING AROUND THE WORLD.