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The guessing is over! Breaking news… Burberry has named its new chief creative officer, effective March 12, 2018 and its is no other than Riccardo Tisciwho succeeds Christopher Bailey after 17 years at the British fashion house.

Christopher Bailey’s final collection for S/S 2018 at Burberry pays homage to LGBT pride and was shown in London last month.

Tisci himself had been more than a decade creative director at Givenchy – modernizing the Maison’s aesthetic for an entirely new generation of customers (for a previous post, click here please). Being known for his dark and subversive collections with religious and gothic references, he made Madonna, Rottweiler and Bambi sweaters popular and modernized floral prints.

In his new role, Tisci will be based in London and direct all of Burberry’s collections, presenting his first for the brand in September. A city where it all started for him at the age of 19. Born in Taranto in Southern Italy, fatherless and the youngest of nine siblings – all of whom were female – Tisci escaped to the British metropole and attended the prestigious Central St. Martins.

Marco Gobbetti

In 2005, Marco Gobbetti, who was president and CEO at Givenchy at that time, spotted the talent of «unknown» Tisci and hired him as a designer. We all know that this was a great decision as Tisci has transformed Givenchy’s womenswear, menswear and accessories into something uber cool. Now, Gobbetti seems to look for a revival as he is nowBurberry’s chief executive.

Towards BoF, Gobbetti said: «Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.»

«I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand,» added Tisci. «I am honoured and delighted to be joining Burberry and reuniting with Marco Gobbetti.»