School of Creative and Cultural Business at Robert Gordon University

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We’d like to say a huge thanks to Ami Gibson who gave a fantastic guest lecture to our fourth year BA (Hons) Fashion Management students and our MSc Fashion Management students as part of their Fashion Buying and Forecasting modules.

Ami is a designer at Wilson Design Source Supply and is based in their Glasgow HQ. Her duties include designing collections, giving presentations to both her colleagues and clients, sourcing fabrics, working closely with manufacturers and visiting factories overseas. Last year she went on a development trip to Bangladesh where she sourced fabrics and worked with both knitwear and general production factories.

Ami’s role involves working closely with a range of clients and manufacturers and during her talk she emphasised the importance of building and maintaing good relationships.

Ami presented a range of trend forecasting resources to the students, including real examples of client trend and range planning boards.

Throughout her talk, Ami emphasised the centrality of the customer and their characteristics when making design and buying decisions and she also stressed the importance of considering cost when making design and buying decisions as return on investment is extremely important.