clothing

Merino wool has become the go-to choice for travelers, outdoorsmen, and adventurers because of its durability, insulation, and style. Merino wool is breathable in warm weather, wicking away moisture from your skin and keeping you cool as a cucumber. But the fabric doesn’t hold onto the moisture, meaning that you stay dry and the shirt won’t smell. You can wear a merino wool shirt for days and weeks without having to wash it and still walk into a local store or motel without being turned out for smelling like… well, for smelling not so fresh.

All of this is important because it means that you can cut down immensely on packing space. You can go on long hiking trips and bring one change of clothes, rather than five, because merino wool won’t ever smell or fall apart.

Merino wool is also insulating in cold weather; it’ll keep you warm when the temperature drops, making it ideal for seaside locations or deserts that are hot in the daytime and then get chilly at night (looking at you, Palm Springs). Merino wool is also ideal in this way for hikers, who up until this point have had to drastically change their hiking outfits from season to season. Most hiking gear is made to either keep you cool or warm but merino does both. Once again, that cuts down on packing space all the more because you won’t have to pack multiple shirts for different weather – one and done! Merino wool is also stylish. It looks and feels like cotton but is close fitting and comfortable, meaning that when you wear a merino wool t-shirt, you won’t look like too much of a tourist.

If you don’t believe that merino wool can do all it promises, do some guided research online. There are several sources that break down the science of how and why merino wool can keep you cool in the summer and warm in the winter, why it’s quick drying, resistant to smell, and soft to the touch. You can learn how merino sheep’s wool keeps them warm by trapping dead air and keeps them cool them by causing excess moisture to evaporate; and you can learn how, when you wear the latest options in merino wool clothing those same wonderful properties are passed on to you. It’s not only breathable and insulating, it’s fire-resistant, durable yet stretchable, natural, hypoallergenic and more – in short, there are a lot of reasons to check out merino wool.

Merino wool really is the best option for travelers, as it’s insulating in cold weather, breathable in warm weather, and stylish. Merino wool lets you go from packing a huge duffle bag with multiple changes of clothes to a small backpack with the essentials. You can save money on checking your bags and you can save your back from carrying them. You won’t reek after your long hikes and you won’t reek of “tourist” as you explore new towns. Merino wool will last for a long time, making your life so much simpler, and your travels so much happier.

About Us

Here at nonsociety.com we show you how to live life on your own terms and avoid falling into dreaded boxes. You don't have to be a broke hippy to live differently to today's societal standards - but we strongly suggest that you march to the beat of your own drum...and we aim to give you the confidence to do just that!