“The process was finalised more quickly than usually expected for a high quality domain name, with the sale taking just three months to complete as opposed to the average of a year,” explained Sedo in a statement.

Still, the sale of Sex.com to new owner Clover Holdings Ltd has firmly placed the domain name in the record books, noted Sedo.

It said Sex.com knocked Slots.com, which was sold for $5.5m, off the 2010 top 10 list of most expensive domain name sales.

Unsurprisingly Sex.com, the history of which is riddled with more dramatic twists than Debbie Does Dallas, holds the record as the highest value domain sale to date. ®