If you missed the webinar: So many agencies. So little difference.

There are tens of thousands of agencies selling the same products and services. Almost as many claim to be unique, different or better while using essentially the same descriptors as the others. From a prospect’s perspective, the person who is trying to buy your services, how can she or he tell the difference? In fact, too many agencies try to differentiate by using the very things that make them all the same.

I’ve heard it too often. I have gone through the exercise. I’ve defined my difference. I’ve got nice people, extraordinary creative, spectacular cases, smart thinkers, senior leadership attention, and on and on. Does that sound different? Defining a unique value proposition among a sea of sameness is a big challenge, but it's the first and most important step to a high-performance business development program. If you can’t quickly and clearly articulate why a prospect should work with you in terms that are appealing to them, Why would they?

During this session, you will learn the primary building blocks of a unique positioning and how you can apply it to your business.