Importance of Emojis in Social Media Platforms

Emoji is the
new language. No it’s not just me who is saying this. Mr. Vyv Evans (linguistic
professor in Bangor University) also called Emoji, “the fastest growing form of
language in history”.

In
2015 Oxford Dictionary selected an Emoji to be the WORD of THE YEAR.

Emojis
are so popular these days that they have also been part of daily conversations
via social media platforms.

If you are an
active member of SMM (Social Media Marketing) then you must be habituated to
every minute changes. If you are not adaptable to changes then you can’t
survive in this field.

Shigetaka Kurita (part of the DOCOMO
team) can be rightly called the father of Emoji. He developed the first Emoji
in Japan, in the year 1999.

Done with the
basic information about emoji, now let’s move onto the effect, impact, and
necessity it has on social media platforms like Instagram, Facebook, and
Twitter.

1. Facebook- Reacting made Easy

Our brain
responds to emoji, just as it does to the actual human expressions. Once Dr.
Churches was asked about emoji by mashable.com where he said, “People´s
brains have learned to recognize emoji such as the smiling face “:-)”
since they interpret this often. Accordingly, this has become “a learned
neurological cultural response”.

According to
Social Media Marketing Strategy, it is proven that the likes in the Facebook
post can increase by 57%, comments and shares by 33% only by using Emoji. Then
why not use Emoji!!

2. Instagram- Expressing throughEmoji

A study was
conducted to experimented the effect of Emoji on Instagram posts. There it was
found that 5.5 million posts and 29 thousand Instagram profiles were using at
least one or two Emoji in their posts.

2.21%- Use Emoji

1.92%– Donot use Emoji

15%-Interaction is higher on the posts due to the use of Emoji.

So it is
seen that using Emoji in the post enhances interaction.

3. Twitter- Creating an Impactthrough Emoji

In 2016 Twitter started using Emojis to help people express their emotions in a muchbetter manner and within a short time.

After they
have introduced Emojis on Twitter they found that their engagement has increased
by 25.4%. There are 2,666 Emojis available. Not all Emojis express the same
meaning as you think it to be. So while using Emojis always be clear about the
meaning of the Emoji you are using on a social media platform.

So, now you
know how Emojis are important on a Social Media Marketing platform.

What makes Emoji, a daily emotional necessity?

HOW YOU FEEL MATTERS & EMOJIS HAVE BECOME ACONVENTIAL WAY OF DOING IT, WITHIN A MATTER OF JUST TWO CLICKS.