ZEISS Precision Pure combines unique,
patented technologies to ensure comfortableviewing of both
digital and print materials with up to 40% wider fields of
view.

Mobile
devices have radically changed our lives,and they make our eyes work
harder than ever before.

Cellphone

Tablet

Computer

TV

Lighting

ZEISS Progressive Precision Pure.Pure vision for the digital world.

Digital devices like mobile phones and tablets have changed the way we
live, work and play. But they’re also challenging our vision like never
before. We hold digital screens at a higher angle and closer to our eyes
than books and newspapers. Eye movements are faster and more dynamic,
rapidly refocusing between near vision and far.

Today presbyopes
need a progressive lens that gives them outstanding vision in the real
world and the digital world. ZEISS Progressive Precision Pure meets both
needs with ZEISS Digital Inside technology and full Rx customization -
supported by ZEISS Precision Technology for enhanced clarity, faster
refocusing and optimal lens aesthetics.

We optimize the viewing zones of
your lenses based on factors unique to you, including:• Your
full prescription• The size and shape of your frame• The
size and shape of your face• The way the frame fits you.

The result is a lens precisely designed and adapted to your
unique face, providing maximum 3D vision and up to 50% wider
fields of view.

Traditional eyeglass lenses were not designed for this major shift in
our visual needs. The frequent result is Digital Eye Strain, with
symptoms including headaches, blurred vision and tired eyes.

Progressive lens optimized for conventional reading behavior:
The near vision zone and inset are adjusted for the reading distance
required for printed materials like books and papers.

Progressive lens not optimized for digital reading behavior:
The near vision zone is not compatible with the shorter, higher reading
distance needed for digital devices, resulting in an unnatural head and
body posture as wearers attempt to view digital devices through the near
vision zone.

ZEISS Progressive Precision Pure with
Digital Inside Technology optimized for both conventional and digital
reading: With a wider, deeper near zone, you can
comfortably read both conventional and digital materials without
physical or visual strain.