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VISION:

To create a Pop-up series of displays for GIFTORIUM that suited both Nutella Brand and Myer alike. As Myer had first launched the GIFTORIUM areas the previous Christmas, the idea was to reuse the framework of displays where possible, add extra displays where needed and give the area a unique Pop-Up, customised feel.

Booths were set up at stores where shoppers queued to purchase personalised jars of Nutella which could include any name or string of words in the classic Nutella typeface which replaced the Nutella logo. Shoppers were able to instantly purchase their own personalised jars, with special printers being deployed to all stores.

ELEMENTS:

The booths had a flexible format enabling pop up shops in all of Myer stores – size and format varied from store to store

Pine timber fixtures came together in a variety of formats to create a high impact PURCHASE YOUR OWN PERSONALISED NUTELLA JAR experience.