Instagram: The relationships people form on Instagram are what makes our 700M+ community so unique. It's here where the world comes together to discover and connect to their passions. Because of this, creators (influencers & publishers) and businesses often join forces to tap into Instagram's passionate communities with branded content. As more and more partnerships form on Instagram, it's important to ensure the community is able to easily recognize when someone they follow is paid to post content.

Community Means Clarity

In the coming weeks, you'll start to see a new “Paid partnership with” tag on posts and stories. This feature will help creators more clearly communicate to their followers when they are working in partnership with a business.

Not only is this level of transparency beneficial for our community, but it also gives creators and businesses the ability to track and share insights around a partnered post.