HOLIDAY MEDIA OUTREACHTo maximize holiday outreach, AEB created bite-sized content to inspire holiday baking ideas for consumers. Through Food52, AEB will reach 2.8+ million social media followers with a GIF and infographic that highlight ways you can turn beautiful and delicious desserts into gifts for your loved ones this holiday season, including Chocolate Cookies, Blondies Poppy Seed Muffins and more.

To celebrate National Cookie Day, the Incredible Egg Social channels shared a plethora of different cookie recipes to help consumers enjoy the sweetness of the holiday season. From Ginger Spice to Chocolate Peppermint Crinkles to classic Sugar Cookies, the possibilities are endless – thanks to the incredible egg.

Media outreach is also delivering holiday recipes to national earned media outlets, giving their readers easy, but tasty ways to elevate the holiday season. From tips on getting a fast and nutritious breakfast before a day of gift shopping, or appetizers you can make in 30 minutes or less, to brunch ideas using holiday leftovers, AEB is serving up ways to make the holidays all the more enjoyable for consumers.

UPDATED BUYERS GUIDEAEB’s Buyers Guide is one of the most visited sections on AEB.org and is NOW searchable by company, product type, distribution region or production method. This resource is available exclusively online with on-demand update capability, a cost savings by not producing print version.

The updated web infrastructure features opportunity for egg product customers to email suppliers directly and incorporates methods of production. The Guide is also now mobile friendly. Year-over-year traffic is up 25 percent.

INCREASING EXPORT EFFORTSDuring the Winter Meeting of USA Poultry & Egg Export Council (USAPEEC), AEB was formally welcomed as both a new Commodity Member and as a Director on the USAPEEC Board. This is a key milestone in advancing the AEB's priority to build export markets and demand for U.S. eggs and egg products. Catch up on this news and MORE.

TARGET & WAL-MART PROMOSAEB partnered with Thomas’ for two meal solution promotions as part of January’s diet season. Both retailers will offer $1 off IRC for both items, as well as POS materials. More eggciting retail promotions are planned for 2017!

PROMOTING THE STROKE STUDYFunded by AEB’s ENC, the Stroke Study by Dominik Alexander continues to gain momentum since its October release. The study, which highlights that eating one egg per day can reduce the risk of stroke by 12%, has been featured in numerous media outlets including The Telegraph, The Sun, Nature World News and Economic Times among others, with the latest article in Medical Daily, in which Alexander was quoted saying "Eggs do have many positive nutritional attributes, including antioxidants, which have been shown to reduce oxidative stress and inflammation. They are also an excellent source of protein, which has been related to lower blood pressure."

Following the national distribution of the press release, AEB continues to share the study results with health and nutrition reporters, garnering additional coverage among consumer-focused media outlets. More than 500 health professionals also received the information to leverage in communications with consumers.

The study has also been spotlighted on ENC’s blog, as well as via a Q&A with Dr. Tia Rains, to discuss the implications of the study and why it is important for consumers.

CAPITALIZING ON THE NEWSThroughout the year, AEB capitalizes on egg-related stories already trending with the media and uses these opportunities to share key messages AND reconnect with key media contacts. One such story was the 117th birthday of Emma Morano, credited as the world’s oldest living person.

Emma credits her longevity to eating eggs and during her life she has eaten more than 100,000 eggs. Including posts on CNN, The New York Times and the Skimm, her story appeared in more than 57 online clips in 21 states and appeared in 6 broadcast clips in 4 states with a reach of +25M.