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Archive of posts tagged goodread

I read a 1981 marketing classic by Ries and Trout: “Positioning – The Battle for Your Mind.” It’s an inspiring book about how brands and products should be marketed: not in isolation but positioned against existing products and brands in the same category. Hmmm… doesn’t sound too inspiring, does it? Let me try a shorter …

I like to compete. When we’re cycling with a friend, it turns out to be a competition of who’s first up the hill. When we are shooting hoops, we always count the score. It’s fun, makes the game more interesting, and provides a solid measure for development. We are competing to be better. But when …