From the manufacturer

Based in California, 21st Century Formulations leads the way in dry skin care with our unique Shielding Lotion, Skin MD Natural. Our invention of Shielding Lotion introduced an entirely new approach to skin care.

Shielding Lotions are different because they actually bond with the outer layer of skin cells becoming part of the outer layer of skin itself. They come off naturally as you exfoliate your outer layer of skin.

Shielding lotions help keep out irritants that strip out natural moisture, while helping to retain your natural moisture allowing dry skin to heal from within.

Conventional lotions only attempt to replace your natural moisture with artificial moisture but they need to be constantly reapplied because every time you touch something or wash, they come off.

Skin MD Natural Shielding Lotion for face & body

Should I use anything else on my Face or Skin?

Our founding goal was to develop a product that would naturally hydrate the skin while restoring the protective qualities of the outer layer of skin that modern life strips away. The result was a lotion so different from any previous skin care product that doctors adopted a new name for it: Shielding Lotion.

It took 6 years of collaboration between noted dermatologist and surgeons and a world-class chemist (who had created well over 30,000 skin care formulations for the world’s leading cosmetic companies) to reach and then exceed the original goal. The humectant in Skin MD, for example, draws 6 times more moisture into the skin than does glycerin (the previous goal standard and still the most common humectant.)

Clinical studies by an independent testing laboratory measuring moisture loss demonstrated conclusively that Skin MD Natural actually increases the amount of moisture in the skin over time when compared to all other skin care products (including petrolatum and mineral oil.)

More importantly, thousands of users have told us that Skin MD Shielding Lotion is the best face & body lotion they have ever used. Even women with severe dry skin conditions and allergies have found relief.

What is a Shielding Lotion?

Shielding Lotions: A Revolution in Dry Skin Treatment

Recent discovery: Shielding Lotions have taken the lead in skin care research. The scientific discovery has shattered the old cliché of how good you look and smell, instead focusing on what your skin really needs to stay young and healthy.

Clinical studies have shown that a Shielding Lotion will keep your skin hydrated and protected against irritants that cause dry skin. It’s the best lotion for dry skin. A Shielding Lotion works with your skin to restore and strengthen your skin’s natural barrier, while helping to prevent toxins and irritants from damaging your skin and robbing it of its natural moisture, hence, a dry skin treatment that really works!

In the past, Glycerin has been the standard against which all humectants (substances that absorb or help another substance retain moisture) are measured. Until now, no other humectant drew in as much moisture from the air as glycerin.

However, the recent discovery and subsequent testing of the beneficial effects of Shielding Lotions such as Skin MD Natural on your skin, demonstrated a moisturizing factor of at least 6 times greater than glycerin!

Restore Your Skin’s Healthy Natural Appearance

“A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition, it also acts to keep the moisture and the oils in the skin so that the skin can heal itself.”

Skin MD Natural Shielding Lotion

“The whole idea of just plain lotions is probably outdated in terms of some of the technology that is available these days. Skin MD Natural actually works in conjunction with the normal process and normal mechanism that we have in our bodies to protect themselves. It actually bonds with the outer layer of skin, prevents the irritation, prevents irritating substances from getting into the skin, or to the lower layers of the skin and allows the normal healthy process to continue so that the skin can stay healthy.”

Product description

Skin MD Natural Shielding Lotions duplicates and enhances your skin's natural and protective barrier. Just a small application of skin md natural daily protects your skin from damage and delivers hours of soothing moisture, and for those of you who have excessive dry skin can help in relieving itching. In fact, the ingredients in skin md natural are 6 times more effective than those typically used. You can replace all your old moisturizers with skin md, simply because it is the best moisturizer for dry skin. Skin md uses premium ingredients only found (if at all) in skin creams costs hundreds of dollars an ounce. Ninety-three percent come straight from mother nature and the rest are food grade and on the fda "most safe" list. Hypoallergenic, non-greasy. Fragrance and colorant free. Paraben and petrochemical free. Will not clog pores.

Top customer reviews

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this is GREAT! my son has super dry skin.. white powder n all! he has eczema so winter makes it worse.. we put this on daily and it has helped him a lot and the poor kid no longer digs into his skin because the dryness makes him itch. Its also more on the natural side.. so moms I say go fro this.

Local Walmart quit carrying this product as some folks said it was too expensive. It is not expensive and does heal especially the blood bruises my husband gets on his arms. It also helps soothe the skin for his dialysis fistula. This product is well worth the price.

I purchased this after Tiffany D recommended this on her Youtube videos and blog. I had high hope for this product. It is an ok moisturizer, she uses it for her face and so that's what I did. It broke me out after a little while but my skin was very soft. It didn't moisturize all that great though. Maybe if you have oily skin that's not too sensitive this would work for you.

This is THE only lotion I will use. I hate the greasy feeling of other products and I have always had sensitive dry skin. THIS PRODUCT WORKS! I'm so thankful Publix pharmacy for a brief time had bottles for sale or I would never have known about it. Thank goodness I can order from Amazon now or I'd be lost!!!! I'm now happy to know I'm supporting a homegrown family company. I'm going to start telling everyone about this product now!!!