Lessons From Lululemon: All Publicity Is Good

3/28/2013 11:27AM

The old adage that there is no such thing as bad publicity has a generally acknowledged exception in cases of malfunctioning products. But Lululemon's product recall looks like an exception to the exception. Tom Gara reports.

This transcript has been automatically generated and may not be 100% accurate.

... you can see Lululemon gall of twelve percent to sixty two seventeen ... p although the story about this company and their own fortune in the ... see through ... yoga pants that they had to ... so we ... could see the ... pixels ... on the euro and right channel scandal there with the pain to get out ahead of it ... some people start to think that a lot and no such thing as bad publicity rate ... movement in the scope of sex in the American cities with fuel that's Compass exodus of Corporate Intelligence plot ... it was right about this one ... Tom Gara with the story ... Audi is there really a winner Lululemon can turn the the the the sheer again or what everyone call it that they can turn this around to their advantage ... well ... what kind of love writing I did that imagine if this was the ... more penal FXE problem I'll have the magic that can fill the pace of the measures that can ... give your rash on the inside the lead on ... the bench for a president ... Natalee ingrown ... Snoqualmie the day to come and Moti from the washing machine yes ... I do think I would actually said that in the announcement would you can imagine said ... which of production problems ... were taking things off the shelf by the fact they have the word she enough there and in an older discussed with unlawful it's ... only this is a fashion brand they charge ... absolute top dollar for their target to eighty bucks ... Europe may need to be come only adds coming trendy from a table talking about ... this is not really functional brand just about recovered the legs right ... when you get the blood of the everybody the faith in human unit ... good looking people and I will work out bawdy spending under that amount revealing ... if not exactly the one thing you can associate with the fashion brand ... actually analyst Stuart St this Orcel ... video they didn't plan it could almost see now ... maybe ... they they might've done on purpose cuz the lead as a little ... a little more to the pants renting ... out who exactly will actually know what this day and age who knows when some people do want to actually have to pay its PC to it seems weird but ... you know there's some analysts that are actually saying you know that a book and offering it Munnetra fairly in all this in a body out of the things they deliberately did this is one of the marketing can buy it is it possible to pass that up in Russia ... and everyone's quality problems in Atlanta have to admit you manufacturing of the stocks that were to charge what they charge ... of the death only one else was wondering if ... you know whether once the problem with the op and ... whether they win along with a little bit you know that ... she knows the identity of the ninetieth thank you so you tell us that featured ... in all the coffers call the CEO the light he said ... the only way to find out is to bend over and I are lying or whether the town of Lyons was somehow ... unit fan the flames of everybody talking about how all the while pregnant isn't that so the line the congee a ... concert to sixteen ... and at work right I mean you look on Twitter you look of the commentary ... people were talking and I'm in when talking about the low quality run around talking more about light on the month in a pair of pants so ... you know the general thing you'd only nine out of selling on e Bay ... and on Craigslist and that this obvious and as the apparel is for you and then you know whatever ... is like a holing phenomenon that some ... of them until now did not stand alone advertising or really a ... word of mouth brand management or yoga studios uncertainty China's with a try these out ... you know they they went to job it on to liken Akio duvet ... for ten billion dollar company make a starkly didn't spend a lot on ... you know the mass market ... by now the allin in the ultra sexy yoga pants Europe at the moment the feeling you're going to end ... by Tom Gara stupid sexy on a ... boring corporate law does have a new bill isn't really revved for a corporate flight to right its not often that we get to have more fun with the with the new transparency ... oh and he yelled be here all week well done Tom Garrett thank you very much ... the settlement at the SNP Butler to where ... it was as high as one five six five point eight five so it ... isn't known for fire right now we are trying to reflect them from getting in the numbers ... point four five is moving around so is over ... the closing record remember ... the intraday record is one five set in six of because of the ... write what you see now is ... that it is liable for a while Nathan probing this number for a couple of weeks what you wanna see me after Real bowl out there when you wanna see some follow through you if you get over that and that you wanna see a rise in the one percent another two percent you wanna see follow through and if you get that ... the SNP five hundred and nine is the latest in a strain of the major indexes to records the detriment of Phil's ... injunctive transports the Russell two thousand the Wilshire five thousand of the five thousand stocks and more with the Wilshire five thousand ... all the majors except for the Nasdaq opposite had hit records ... whether you believe it or not what they are skeptical or not ... these are numbers that the market has to pay attention to a new CD Essen P now get to their goal will hire ... me that much more confirmation for the bulls eye need be ... you will see that spring swoon that were talking about ... the last couple years every year you've had this spring swoon ... that's where we're going to leave it come back to you to see Kelsey Hubbard on Lunch Break and we ... will see you Monday we're off tomorrow to Friday will see Monday that I have a good holiday in a good weekend ... 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