All of the “billions lost” post Napster can all be tracked back to the SoundScan era. According to Wikipedia, on May 25, 1991, Billboard started to use SoundScan data to work out the Billboard 200 Top Albums. Finally the music industry had a proper sales metric to gauge what was popular.

Prior to the SoundScan era, the charts were formulated by an honesty system from every record shop in the land. This meant that the manager of the record store had the power to decide what was popular. So the record labels swooped in and started corrupting the process.

But when it all went to SoundScan data, the record labels saw a lot of people were buying metal, rock and country than the old corrupted honesty system claimed.

Metallica had a large audience before the “Black” album came out, however their “sales” just didn’t match the concert attendances. Why would a record store manager tell Billboard that a band who had no MTV presence was moving product out especially when the same record store manager is encouraged by record label executives to report something different.

And like everything else in music, the record labels were dragged kicking and screaming into the new SoundScan era. SoundScan actually presented their proposal to the record labels in 1990 and of course the labels rejected their proposal. The MP3 technology was also presented to the record labels once upon a time before Napster and it was also rejected. But when Billboard made the deal with Soundscan a year later, the labels had no choice but to comply, although with much complaining. Gone was the “fixing” of the system by record label executives and “in” was the “people power” of the system, which put the careers of artists in the hands of consumers.

If this sounds familiar, Steve Jobs and Apple did the exact same thing to the record labels with the iTunes store.

Suddenly, the labels and the press had no idea what was happening.

In the first month of the SoundScan era, Skid Row’s “Slave To The Grind” skyrocketed to number 1. In the space of two months, it was purchased over a million times. Trackable purchases, not inflated ones based on a store manager opinion.

For comparison, the self-titled debut album was listed to have sold “3 million” records under the good old honesty system. Really.

And popularity is a monolith that dominates. If the album is selling and doing well, more people will turn to it. And in the internet era, this is so true. The chaos era means we return to what we know. Sure, we might listen to some obscure acts or certain scenes. Like for me, Swedish Hard/Heavy Rock has me hooked at this point in time. But that’s via my choice and not by some flash marketing campaign or by some feature in a magazine.

And the reason those acts are not getting rich is because just a few people are. It’s always been that the one percent of acts that become global underpin the whole industry. And SoundScan showed the recording industry just how global Metallica really is.

“Enter Sandman” comes out two weeks before the album release and it gets added to radio. Metallica have a listening party in Madison Square Garden. The song and the pending album release is building a buzz like never before. MTV takes notice and suddenly mainstream radio stations that play “pop” music have the single in rotation. The album comes out and it debuts at No. 1 on the Billboard 200. Suddenly, the “Black” album is selling by the hundreds of thousands. It’s trackable. And then, the back catalogue of Metallica started selling. Normal rock music lovers couldn’t avoid it. Pop fans couldn’t avoid it. Skater fans couldn’t avoid it. Suddenly fans of all genres are embracing Metallica.

I recently had a look at the recent RIAA certifications and it more or less confirms we are living in a “singles” world.

Check out all of the certifications that Shinedown received recently.

There is a platinum certification for “Simple Man”, a song released in 2004. This is what music is about. The longevity. 12 years later, people are still listening to the song and are still purchasing it. However, the record labels and a lot of misguided artists believe it’s about the instant payday. It’s not.

Next up is a Platinum certification for “The Sound Of Madness” single. Again, it’s been a long time between certifications but this song is a monster and as classic as anything from the classic rock era. Like “Simple Man” before, it’s about the longevity. 7 years later, it’s still listened to and it has close to 26 million streams on Spotify.

It’s just a matter of time before “Call Me” gets a certification and it was never even released as a single, however it has been streamed close to 33 million times on Spotify.

Then you have a few Gold certifications for the songs “Bully”, “The Crow And The Butterfly” and “Diamond Eyes”. “Bully” is a favourite of mine. It’s message is powerful.

Speaking of singles, Disturbed is killing it on the back of “The Sound Of Silence” and their album is moving units on the backs of their cover.

And Muse are now moving into album certification territory on the backs of some very large singles. “Absolution” gets a platinum gong, 12 years after it was released. Again, the longevity is more important than the payday.

So again, on the strength of a few songs here and there, artists are seeing an interest in their back catalogue. It happened to Metallica with “Enter Sandman”. It’s happening to Disturbed with “The Sound Of Silence”. It’s continually happening to Muse and Shinedown. This is music and music is for the lifers.

“Rock bands were only supposed to last around 5 years. The Beatles, as far as Americans knew them, were only around for 7 years and that seemed like an eternity to the millions of musicians that they inspired, many of which became famous rock stars themselves.”Jay Jay French

Once upon a time, that was the case. All of the good Seventies band had more or less finished up or turned into bad imitations of themselves by the early Eighties. Some of the musicians went onto successful or not so successful solo careers.

Eagles

Deep Purple

ELP

Yes

Bad Company

Led Zeppelin

UFO

Aerosmith

Kiss

Pink Floyd

Kansas

Alice Cooper

Throughout it all, the world was changing.

People suddenly had access to more credit than ever before. Their wages increased at an astronomical rate. Ownership of music became a big thing as MTV put our heroes into our lounge rooms. On the heels of this new cultural phenomenon, suddenly there was more money to spend on entertainment products.

So what do all of these bands do?

They reformed. It didn’t matter if it was with the original band members (if that was possible at all) or with different musicians. The labels would bring in extra songwriters.

Aerosmith cashed in. So did Alice Cooper. So did Kiss. Desmond Child and Jim Vallance proved to be songwriters most hard rock bands started to use.

Suddenly we had rock bands lasting 20 years, then 30 years and in 2015 we have rock bands that have lasted 40 years.

But, it is the fans of music that made it all happen.

The fans of music made the record labels rich and the fans of music are the ones that ruined the record labels business models that relied on physical sales.

It is the fans of music that turned Spotify and streaming into a billion dollar industry. That’s the power of the people.

We will play the same song over and over again for decades and under the new model we are generating cash for the streaming service who then pass 70% of it on to the rights holders, which in all cases are the record labels and the publishing companies (who are also owned by the record labels). $4.5 billion dollars have been paid by Spotify and Pandora in royalties. All of that has gone to the record labels or to entities controlled by the record labels. You can see why songwriters are frustrated. Where’s all that money going?

Regardless, when it comes to consuming music and what price should be charged, the people have spoken.

The people decide what is of value and what it wants to pay for something. And artists’ should do everything they can to hook them into a new system or their system.

Look at Coheed and Cambria. I am hooked into the way they release their albums with the Super Deluxe Editions, instant digital downloads and VIP membership.

Remember when the book publishers said that e-books are undervalued and people must pay more. Did they ever think that the people don’t want to pay more?

Amazon finally relented and gave the publishers a chance to set their own prices. So what do the publishers do, they set the e-book price the same as a hardcover price. So the people screamed “Rip off” and E-book sales tanked.

Apple Music launches and it has no free tier after the three months sweetener. By default Apple along with the record labels are excluding people and to really succeed, streaming services like the artists need to hook in the casual users. Fans will always pay top dollar. But casual listeners are important as well. Spotify, Pandora and YouTube are at least servicing these listeners.

In the end the recording industry, along with the artists need to get more people paying for streaming. The bigger the streaming pool, the bigger the payouts, as long as the record labels are honest.

But that works by first exposing people to the service. It could take 3 months, 6 months, 12 months or years before people lay out cash. Instead, the labels put a high fee on licensing and then they want streaming services to raise the price immediately.

Did everyone miss the memo?

Music has completely changed. Once upon a time, songs would be sent out to radio or a video would be sent to MTV, with the hope that people would be hooked in enough to go to the record store and buy the album. It was all about monetizing up front. Today, songs are available instantly and monetization comes last. First comes attention. If people are checking something out, and if it sticks…it will grow.

“I think this is the new millennium Number of the Beast. That was one of our best albums and the follow-up to that (Piece of Mind) was probably the best of the lot of them. It has something for everybody. Take Speed of Light, for instance. It is the old Maiden. That intro is a testimony to Deep Purple.”Nicko McBrain – Iron Maiden drummer

I purchased the album, however I didn’t hear it on CD. As a collector, the CD went straight on the shelf. Through the magic of the internet and Spotify, I can hear the album without paying for it. Isn’t that a better outcome than keeping the music locked up behind paywalls?

If people like it, they will spread the word.

If people like it, they will pay for the CD, pay for the vinyl, or pay to get a higher quality stream.

More people are accessing music through streaming and that is a very good thing. Has anyone heard Iron Maiden complaining about their box office returns after each show, or the fact that they are one of the bands that has huge P2P traffic. It takes a non-rocker to sum up the effect of people accessing music easily.

“I’m playing three Wembley Stadium (shows) on album two. I’m playing sold-out arena gigs in South America, Korea, south-east Asia and Australia. I don’t think I’d be able to do that without Spotify or if people hadn’t streamed my music. My music has been streamed 860 million times, which means that it’s getting out to people. I get a percentage of my record sales, but it’s not a large percentage, (whereas) I get all my ticket sales, so I’d much rather tour. That’s why I got into the business — I love playing gigs. Recording albums, to me, is a means to an end. I put out records so I can tour. For me, Spotify is not even a necessary evil. It helps me do what I want to do.”Ed Sheeran

YouTube allows you to go directly to your audience whenever they want and you get paid in the process. It might be small now, however it will grow with time. And surely that is better than having your video on MTV and getting squat.

Longevity

The truth is you get wiser as you get older. You learn from experience and life. Artists done need to tell us how great they are or how great the new album is. The fans are smart enough to decide what is great and what isn’t. In the end, you need to have stayed in the game long enough to win.

Music Is Not Scarce Anymore

The days of growing up at the record store and budgeting what album to buy are gone and have been for a long time. Today our favourite artists release new music and we check it out. If we like it we give it a few more spins and then move on. If we don’t like it, we move on straight away. If we really like it, we commit to it.

Back in the day, music was a commitment. After having laid down our cash on a record, we took it home, dropped the needle and spent months digesting it. But today, music is everywhere.

You Survive On Your Audience

You want to be in their consciousness 24/7 and the majority of albums today just don’t hang around long enough. Sure there are exceptions to the rule. Volbeat has been selling their new album since April 2013. Yep, that is almost 20 months ago. Avenged Sevenfold and Five Finger Death Punch are in the same league. Bands like Trivium and Dream Theater had albums that came, got lapped up by the core audience and then disappeared from the conversation. The audience wants to always talk about you, so give them a reason to talk about you.

Information Overload

People are overloaded with information so they’ve only got time for the best and they want more and more of it on a regular basis.

Start With Your friends

They actually know and care about you. If you’re good, they’ll tell their friends, and some of them will eventually be friends/trusted filters of others and people will hear about it that way.

Overnight Sensations

Overnight sensations are a decade plus in the making.

Timing

The timing was right for metal and rock acts to go multi-platinum in the Eighties. MTV was rising. The disenfranchised youths were looking for a voice, something to attach too. They found it in “We’re Not Gonna Take It”, “I Wanna Rock”, “Shout At The Devil” and so on.

Rock Bands Were Never Supposed To Last

The Beatles had about eight years before going solo. Led Zeppelin had about 12 years before calling it quits after the death of John Bonham. Kiss’s original line up had about 8 years before they ended. Motley Crue had 10 years before they fired Vince. Twisted Sister had about 8 years from when the core line up was formed. Rage Against The Machine had 9 years before they split. Soundgarden had about 12 years before calling it quits. That is about the average of a band keeping its original line up in tact before other life events impact the dynamics.

Promote The Why and Not the What

Evergrey went all “why” for the promotion of the “Hymns For The Broken” album. We know the story about how the band was almost over and how the return of two former members gave Englund a new belief to continue. And the fans resonated with this belief.

Protest The Hero sold the why. That is why they the fans pledged over $300,000 to them for “Volition”. We understand as fans why they needed to go down the fan funding route. We understood how the record labels had ripped them off. We believed in their story and wanted to be a part of it.

People will do the things that prove what they believe. We don’t don’t buy what our artists do, we buy why they do it.

Personality

The truth is long-term careers are based on being unique and staying true to who you are.

What seems to happen is that artists try to appeal to everybody and in doing so they rub off their rough edges which is the X factor that makes them unique.

That is why rock and metal took off in the early Eighties. They represented the working class and the youth that lived under iron fists. The metal and rock got all polished up and all of its uniqueness was planed off.

That is why grunge and alternative took off in the early Nineties. They trail blazed their own path by not sounding just like everybody else. While the metal and rock acts lost their edge and started to sound the same towards the end of the Eighties, the Seattle scene was not afraid to go their own way. They didn’t care if radio didn’t play them and they didn’t care if the media wouldn’t write about them. They forged their own path and made everyone follow them in the process.

There is an interview with Jay Jay French that is doing the rounds at digiday. In the first question, he is asked what tips he would offer young bands today.

“Alter your expectations, because people make the wrong expectations. We adapted our expectations over the years, consistently, and that’s how we survived.”

Classy words and very simple.

Expectations (Alter + Adapt) = Survival

So what do all of our favourite bands/artists keep on doing? They keep on spending a lot of time writing and recording 10 to 15 songs, just so they can group them together and release them as an album. This “expectation” worked once upon a time. However it is not working today. Metal artists are lucky that metal fans are loyal and that we still purchase the “album.”

Of course exceptions exist, and it only works if all the songs are undeniable.

Machine Head hit the nail on the head with “Unto The Locust”. Seven tracks that will stand the test of time. For the new album, 5 song titles have been made available and a few more are in progress. So I think it is safe to assume that we will be getting another 7 to 8 tracks as a long player. Instead of providing an album with the “expected” 10 to 12 tracks, Machine Head are focusing on quality instead of quantity. Altering and adapting.

Did “Unto The Locust” set the sales figures alight? Of course not. It did what it needed to do. It satisfied the hardcore audience of Machine Head. Now if metal bands want to reach the 500,000 to 1,000,000 sales targets then they need to have that undeniable crossover song.

Imagine if Machine Head comes out with their own Crazy Train, Enter Sandman, Symphony Of Destruction or Holy Diver. A song like that will satisfy their hard core fan base and it will also satisfy a lot of other people in the hard rock, power metal, heavy metal, progressive and even pop rock genres.

Check out the following comment from Anita Elberse and her book “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”. It is probably the best advice that any artist will get.

“…out of a total of 870,000 albums that sold at least one copy in 2011, 13 album titles sold more than a million copies each, together accounting for 19 million copies sold. That’s 0.001 percent of all titles accounting for 7 percent of sales. The top 1,000 albums generated about half of all the sales, and the top 10,000 albums around 80 percent of sales. Deep in the tail, 513,000 titles or nearly 60 percent of the assortment, sold fewer than 10 copies each, together making up half a percent of total sales.”

513,000 album titles sold fewer than 10 copies each. So if you are one of those 513,000 bands that sold less than 10 copies, what do you do?

You obviously expected a better return on your investment. A lot of artists will give up, a lot of bands will break up and then there will be a small percentage who will adapt and alter their expectations. Remember, I have always said that in order to be successful, you need to outlast the competition.

What about singles? I have been saying for a long time to anyone who listens that we live in a single world. As soon as fans got the option to cherry pick what they like, the “tracks” became the rock stars instead of the album. The below is from the same book written by Anita Elberse.

“In 2011, 102 tracks sold more than a million units each, accounting for 15 percent of total sales. That is not a typo: 0.00001 percent of the eight million tracks sold that year generated almost a sixth of all sales. It is hard to overstate the importance of those few blockbusters in the head of the curve. And the trend suggests that hits are gaining in relevance. In 2007, 36 tracks each sold more than a million copies, together these tracks accounted for 7 percent of total market volume. In 2009, 79 tracks reached that milestone; together they make up 12 percent of the sales volume.”

If the above statement doesn’t make the artist realise that we are living in a singles world, then those artists need to re-evaluate their place in the music world. Even Robb Flynn stated in his most recent post that he doesn’t feel like they have written the definitive track like “Halo” and “Locust” for the new album.

In relation to Twisted Sister, the band kept on evolving over a 10 year period and by 1984, with the rise of MTV, the timing was right for them to take full advantage of it. However for Twisted Sister, the success proved nasty as Jay Jay explains;

“The downside of it is we exploded so fast that – even though the band had been together 11 years at that point – the heat of the immense popularity, the worldwide success put so much pressure on the band. The band couldn’t sustain itself and eventually collapsed.”

Dee Snider joined Jay Jay French and Eddie Ojeda in 1976. Jay Jay on the other hand was at it since 1972. He finally found success in 1984. Twelve years slugging it out. Twelve years of rejection and broken promises. Do any of the new artists today have that same kind of thick skin? Do they have the longevity to stick it out. To succeed in the music business, you need to outlast the competition and the competition these days is fierce for listener’s attention.

This is what Metallica has done. This is what Machine Head has done. This is what Motley Crue has done. They are outlasting the competition. They are adapting and evolving.

All hail. The King has arrived. Good artists copy, great artists steal is the saying. I am really digging the new Avenged Sevenfold album. A7X said they wanted to make a classic rock/metal album in the vein of AC/DC – Back In Back, Metallica – Master of Puppets and Black, Megadeth – Rust In Peace and Countdown To Extinction, Ozzy Osbourne – Blizzard Of Ozz, Iron Maiden – The Number Of The Beast and Powerslave, Judas Priest – Screaming For Vengeance, Vah Halen – 1984, Guns N Roses – Appetite For Destruction, Dio – Holy Diver and Black Sabbath – Heaven And Hell.

On release, it went to Number 1 on the Billboard charts. Once upon a time going to Number 1 was important, however these days, it is a fad. Longevity is the new importance. Does the album have the longevity? Will it be streamed forever and a day? My answer is YES it will.

On first listen you will hear influences (and on some tracks it is really obvious) from quite a few of the albums and bands mentioned above. They do it so well, it is hard to not like it. The lead breaks are brilliant and very Maiden like. They have gone for that sing along lead break. It will be interesting to see how those lead breaks translate to the very passionate and vocal South American fan bases. Overall, all the songs will work well in a live setting.

In the end A7X has definitely given a “popular band’s feel” to all the songs along with their own A7X bits and twists in between.

All metal and rock music and popular music in general has come to exist because of evolution, because of progress being derivative. It is never the result of creating something out of nothing that it is so original, it would blow everyone away.

“Live Wire” from Motley Crue released in 1981 borrowed from Girlschool’s “Yeah Right” also released in the same year.

“My Sanctuary” from Unisonic released in 2012 has a vocal melody that is very similar to the A Flock Of Seagulls song called “I Ran (So Far Away)” that was released in 1981.

“The Ghost Inside” from the band Vendetta released in 2012 is very similar to Michael Schenker’s “Desert Song” released in 1981. “Desert Song” is then very similar to what Michael Schenker did with UFO on the song “Love to Love” released in 1976.

“Hey Hey My My from Neil Young, released in 1979 is very similar to the song” I’d Love To Change The World” from Ten Years After released in 1971. In addition the riff to Tom Petty’s “Refugee” is also very similar to “I’d Love To Change The World.”

“Ten Black Roses” from The Rasmus released in 2008 borrows from Muse’s “Showbiz” released in 1998.

“Life is Beautiful” from Sixx AM released in 2007 borrows it’s Chorus from Duran Duran’s “Come Undone” released in 1993. The song “Beautiful” from the band Since October released in 2006 has a verse that is influenced by “Come Undone” from Duran Duran. The chorus riff also borrows from the same song. In addition, the song Come Undone is a derivative work from an earlier Duran Duran song called “First Impression” released in 1990.

The song “This Is It” from the band Staind released in 2011 has the chorus vocal melody that borrows from The Offspring’s “Gone Away” chorus melody.

Anyone that listens to the above examples, will be able to note the similarities from beginning to end. This is what I mean by the term progress is derivative.

By taking similar phrasings and chord structures, A7X was able to reinvent a past work with a fresh perspective. They have created new songs that are rooted in the past. That is why we as fans appreciate music so much. It is all built on something that came before. What makes the song unique and great is the musicians ability to express it and play it. If James Hetfield was a flawless virtuoso, I am sure the Metallica songs would have sounded a touch different, maybe less personalised and more sterile. If Motley Crue was a bunch of virtuosos then I am sure it would have been a different band. Good or bad, we will never know, however what we do know is that musicians sound the way they do because they are influenced by emotions and by their technical ability on the instrument.

It is produced by Mike Elizondo. Mixed by Andy Wallace and Engineered by Adam Hawkins.

Management is Larry Jacobson and Alex Reese for World Audience.

Shepherd Of Fire

The rain and the bell at the start and the feedback riff with the evil tri-tone is influenced from the song “Black Sabbath”. The main riff is very “Enter Sandman” like and it also has touches of Megadeth like the songs “Disconnect” from “The World Needs A New Hero” and “Trust” from Cryptic Writings. Since Metallica got the “Enter Sandman” riff from a band called Excel, we can safely say that progress is derivative. The drumming in the Intro, After The Solo and Outro is very “Enter Sandman” like, which Lars Ulrich said is based on AC/DC’s “Dirty Deeds Done Dirt Cheap”. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website for the track:“We intentionally wrote it as an intro track. The idea was that the arrangement would evoke a sense of imagery with the tribal yet primordial drums. It seemed to resonate from Hell almost. It’s something of an apocalyptic call to arms. I love the arrangement. We wanted to set up the album and foreshadow what was to come, being that it’s a groove-based, riff-oriented record. We haven’t really done Zeppelin-style or Sabbath-like riffs before, so this is our version of an album that’s along those lines.”

Hail To The King

From the outset this song has that Iron Maiden vibe. The intro reminds me of “Wasted Years” from the “Somewhere In Time” album. The chorus reminds me of the song “Sign Of The Cross” from “The X Factor” album. Synester Gates said that he was playing a lot of “gypsy jazz guitar – Django Reinhardt and a few others”, so for the intro, he took those techniques and metalized it. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website for the track:“The whole solo is based on minor blues changes. I like it when it transfers to that regal feel, which aligns with the lyrics. A lot of people get confused and think that it’s neo-classical, but it’s really gypsy jazz.”

Doing Time
This song is a Guns N Roses merged with WASP. The whole intro has got that “You Could Be Mine” / “Welcome To The Jungle” vibe. The vocals in the verse remind me of GNR and The Cult. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website for the track;

“This was a Mike Elizondo suggestion. He was hearing a kind of low vocal, swagger-based rock song, sort of a quintessential ‘80s or ‘90s vibe but with a very modern approach. It’s a bad freight train that never stops.

“For this solo – and for all of them, actually – I tried to just jam with the songs instead of being overly analytical about what I was doing. I sat with Mike and the rest of the guys, and I would play until everybody was on board with the way it was going. The main thing was that I wanted the songs to influence my playing rather than me imposing a signature style on the music.”

This Means War

Three words. “Sad But True”. With each listen I keep on enjoying the album just a little bit more. The songs flow well together and with similarities aside (seriously “This Is War” is a very ballsy song to release due to how similar it sounds to “Sad But True”) the album has a pretty epic feel to it. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website about the track;“We wanted a really impactful, riff-based intro but one that would also feature our dual lead harmony approach. It’s pretty cool how it fits into the slow groove of the track and just hammers through.

“This song is becoming one of my favourites. I’ve been really enjoying watching people listen to it because it so fits the vibe of the album. When they hear it, they start moving, and they don’t stop. Sometimes, with more progressive songs, you lose that feel somewhere along the line, but This Means War never quits – the energy is always there.”

“All of my solos were improvised initially – I would go in and get my bearings and see what I came up with. I was hearing something chaotic in the intro, a machine-gun spray that would build into something more melodic.”

Requiem

This is classic Euro metal. It has that vibe. It’s got that Yngwie Malmsteen / Swedish metal influence. The choir at the beginning reminds of Carl Orff “O Fortuna”. The Metal Sucks website calls this song a “Kashmir” rip off and while I get that aspect, this song is one of those songs that is a little harder to pin down. The vocal part were Shadows screams “In Flames” reminds me of “No More Lies” from Iron Maiden, that came out on the “Dance Of Death” album in 2003. Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates had to say about the song on the Music Rader website;

“The choir in the beginning is great. I’m very excited about how this song turned out. We wanted the foundation to be a metal band’s approach to classical orchestration.”

“Matt’s vocal is more like a lead violin part, and when my guitar chugs underneath the riff, it’s almost like what low brass would do. We layered each element very carefully, and the result is one of the more cinematic tracks on the record.”

“The solo was a fun one. I don’t do a lot of wah stuff, so I had a great time playing around with that. The wah gave it an added dimension and colours, some new life.”

Crimson Day

This is what Synester Gates had to say about this song on the Music Radar website.

“That’s a clean-sounding electric guitar on the opening, not an acoustic – there were no mics on the guitar involved, just on the amps. It’s one of my favourite clean tones I’ve ever fucking heard.”

“We stumbled onto it by accident, actually. There were a few secrets in getting it, mainly that it’s a baritone guitar with a capo on it so I could play it in open E standard tuning. It has a really sick, rich, sparkly sound. Seriously, I’m so proud of how it turned out.”

“We wanted the song to have huge drums and be an epic rock ballad. It has a sombre vibe, but it doesn’t make you fucking sad all the way through. We were listening to a lot of Elton John, some Ozzy ballads and some Zeppelin. Actually, the lyrics are inspired by my nephew, so the song has a very personal meaning to me.“

Heretic

Like This Is War, the song is very ballsy as it is like Megadeth’s – Symphony Of Destruction. Overall it has that Megadeth feel to it and yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates said on the Music Radar website:“This was probably the first song that we wrote for the album, so there’s a bit of a throwback to the old, traditional Avenged stuff. It’s a little progressive, but we wanted to maintain some space in the arrangement so the drums could shine and the riffs and vocals could breathe.”

“That’s a pretty important point, really, because we tend to fill things to the brim with guitar harmonies, vocal harmonies, lead things going in and out. Leaving a feeling of air made a big difference in how all of the parts stood out.”

“This is a lot of guitar, though, some big moments. If you’re not the biggest groove fan – and it you’re not, you should be – there’s still a progressive element. So it’s a mix, this song, and it worked out really well.”

Coming Home

This song is weird. I am getting an overall Iron Maiden feel but its hart to pin point exactly what. I’m sort of getting “Ghost of Navigators” for the verse but there is something else, which might not even by Maiden, maybe WASP? I am starting to sound like a psychic. The Harmony guitars at the end is Megadeth, “A Toute Le Monde.” Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates said about the song;“Another Mike suggestion. He wanted us to do something upbeat, but we wanted to make sure that it didn’t get hokey – we’ve done upbeat before, and sometimes things can get a little too cutesy and sugary. Our goal was to have a darker, more serious tone, which can get lost when you increase the tempo.”

“It’s very adventurous, but it maintains that upbeat vibe. There’s some great drumming on it, and I’m really excited about the guitar work. The solo is big. Instead of doing a vocal bridge, we decided to do one with the guitar and have it take you places. I think it fits with the imagery of the lyrics, which are very personal but still presented in a way that people can relate to it. The words are very ‘storytellery,’ concerning travel and endeavours, but they’re not necessarily concerned with present time. The guitar stuff goes hand-in-hand with all of that.”

Planets

The way the drums are in the Intro it reminds me of a song that I cant put my finger on. Kiss comes to mind, something from the Psycho Circus album. Also the riff. Yep familiar, not sure what like though, riff is similar to the outro of “Broken” except heavier, Bridge bit is Pantera: “Mouth of War” for the drums. Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates had to say about the song on the Music Radar website;“To me, the last two songs, in addition to being my favourites, make up the best ending to a record we’ve ever had. Lyrically, Planets is the precursor to Acid Rain; it’s about a meteoric, intergalactic war that results in an apocalypse and the human species aligning together to go fight something much better than us, our individual trials and tribulations.”

“Musically, the song was incredibly difficult to write and pull off – the elements of dissonance, tension and resolution. We wanted to have that friction throughout, but it still had to be palatable; it couldn’t be like listening to Penderecki or Stockhausen. There had to be a relate ability and connect ability to it.”

“We really toiled over the track, but it turned out great. I’m so fucking excited about it.”

Acid Rain

This is Gary Moore – “Still Got The Blues/Parisienne Walkways” merged with GNR – “November Rain”. The Solo is definitely “November Rain’ish.” Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates had to say about the song on the Music Radar website;“It’s a cool way to end the record – not a typical ballad, but it’s not soft or sugary, either. The song takes you to an emotional place, especially if you pay attention to the lyrics, which are some of the best Matt has ever written.

“The song is about coming to the realization that you’ve lost the battle, but at least you’re with that one special person who matters. It’s something of an apocalyptic love story, which is pretty unique for us.”

In the end what we are hearing is a mish mash of different artists, a verse from one artist, a chorus from another artist, an intro riff from another and with the A7X little elements chucked in.

Of course, it’s not a bad form to go with, the only issue here is that some sound so close that they are unmistakably obvious, or perhaps that was the point. I wonder if they are going to see some action over it?

When I first heard the album, the first thing I did was Google, “Avenged Sevenfold copied” and heaps of pages come up. To me, it all comes down to this. Music is a sum of our influences. A person that hasn’t heard a piece of music can say that what they created is original as they have not heard anything else before that. However for all of us, music is a sum of what we have heard, mixed in with our style and ability to play those influences.

So will there be any action of these “similarities.” I see it as a double edged sword.

Because the bands they are “ripping off” are popular I don’t see how those bands can bring some action against A7X. They haven’t taken anything away from the original versions of those songs. If anything it’s made me interested to go back and listen to those songs to see if I can pick up more similarities. Those bands should be posting things like, “Thanks to Avenged Sevenfold for bringing attention to our song Symphony Of Destruction on the song Heretic from their new album Hail To The King. Check out the Megadeth version here.” That is what they should be doing.

However, if they borrowed or where influenced from unknown bands, like how Metallica and Led Zeppelin did, then I am sure that the unknown band/artist would be bringing action to the band, however I still believe it is a stupid idea. Use it to your advantage in other ways. Point to it. Market yourselves like the example above.

In the end Avenged Sevenfold released an album that has people talking about. We are engaged with it, talking about the influences we hear on it and the similarities to other artists. Some are negative, some are positive. In the end we are engaged with the product and we are forming a relationship with it.

For the record, I ripped the CD of the album and then I gave the CD to a few friends to rip on their own computers so that he can listen to it. WHY? I wanted them to listen to it so that we can talk about it.

Nah, people are talking about it on the web. The first thing I did was Google, “Avenged Sevenfold copied” and heaps of pages come up. To me, it all comes down to this. Music is a sum of our influences. A person that hasn’t heard a piece of music can say that what they created is original as they have not heard anything else before that. However for all of us, music is a sum of what we have heard, mixed in with our style and ability to play those influences. Show me someone who says what they wrote is “original” and I’ll show you a liar. Everything has been written, we are just a sum of our influences and how we interpret those influences through our own individualism, and there is nothing wrong with that in my opinion.

For action against them it’s a double edged sword.

Because the bands they are “ripping off” are popular I don’t see how those bands can bring some action against A7X. They haven’t taken anything away from the original versions of those songs. If anything it’s made me interested to go back and listen to those songs to see if I can pick up more similarities. Those bands should be posting things like, “Thanks to Avenged Sevenfold for bringing attention to Symphony Of Destruction on the song Heretic.” That is what they should be doing.

However, if they borrowed or where influenced from unknown bands, like how Metallica and Led Zeppelin did, then I am sure that unknown band would be bringing action to the band, however I still believe it is a stupid idea. Use it to your advantage in other ways. The same way the big bands should use it. It’s always better to enforce positive approaches in order to take advantage of whatever scenarios are encountered.

I was looking at the sales figures in the above link. A lot of people focus on the sales aspect of everything, so if something is sold a lot of times, they class it as being successful.

So if you look at the sales, you will see a lot of hard rock and metal bands doing low numbers for the week. One can easily jump to conclusions. The album is bad, it bombed or the industry favourite, piracy.

However, to me the sale numbers mean nothing. What is important here, is the length of time the music has been out.

Let’s start with Volbeat. They have two albums that are selling. Yippee, you say. Here’s the thing, Beyond Heaven/Above Hell was released in September 2010. Yes, 2010. It has been around for over 2 and a half years. What does this tell you? They did it without the mainstream sledgehammer across the head marketing like Bon Jovi and Justin Timberlake. They did it by creating great music and letting the people spread the word. The funny thing is, the song that made them popular in the U.S, Still Counting is not even on this album (it is from an earlier album from 2007 called Guitar Gangsters and Cadillac Blood) and was added as a bonus track later on. Talk about great music waiting to be found. It was released in 2007 and it wasn’t until 2012, that people really heard Still Counting, appreciated it and starting buying it.

You need to remember, there is so much music released each days, (I checked the new release schedule and i counted over 400 releases on one day). Multiply that by 52 weeks, and you have a lifetimes worth of music to go through. We need a filter and what better filter than people spreading the word. Not by the hundreds, but the by the thousands and in PSY’s case, by the millions.

Volbeat’s new album Outlaw Gentlemen and Shady Ladies entered the charts in the top 10. They had the usual big first week sales and second week drop, however this time around, the audience was waiting for a new release. Time will tell if this album will have the same longevity.

From hearing it, it’s a good album, but it doesn’t have the defining song, and that is what fans want. Bon Jovi had Wanted Dead Or Alive on Slippery When Wet, Motley Crue had Kick Start My Heart on Dr Feelgood, Metallica had Enter Sandman on the Black album, Poison had Nothing But A Good Time on Open Up and Say Ahh.. and so on.

In This Moment has been doing business since August 2012. 34 weeks. Bon Jovi’s What About Now, has more or less stalled. Justin Timberlake’s is slowly declining as well. Will they still be selling in 34 weeks time. For Bon Jovi, i am sure they will not.

Otherwise, is a band that i have been following for over a year now. Each week, you see them move between 400 and 700 units. They are touring their arses off, picking up new fans along the way. The album came out in May 2012. It will make a year, where it has been selling low numbers. To me this is a success story. If they stay at the rate they are, they will be passing 40,000. What’s 40,000, I hear people saying? That is a year’s worth of touring. The music is the entry-level to all the other things in the business. You don’t make money from selling music. You make money from the doors that music opens.

Stone Sour have two albums that are selling, House of Gold and Bones Pt 1 and Pt 2. The concept story is the entry for the multimedia projects to come, like the graphic novels, the motion picture movie and the tour. It’s not all about sales, it’s about different income streams.

Coheed and Cambria has already walked the path that Stone Sour is walking right now. They have had their concept albums put into comic form, graphic novel and companion books. Claudio Sanchez has also signed a deal to develop the Armory Wars story into a motion picture film.

Black Veil Brides is another band, involved in the multimedia aspect, with their concept album, Wretched and Divine: The Story of the Wild Ones.

Shinedown is one of the best hard rock bands doing the scene right now. Amaryllis has been out for over a year now and the band is still moving units. Why, because people are spreading the word, they are hearing the songs live and are liking them.

For the critics that have called this album a failure, just because it didn’t move the same units as The Sound of Madness is a shallow viewpoint to have without any analysis. A song like Second Chance comes around once in a decade. That song alone moved over 2 million mp3’s. The Shinedown tour is doing decent business at the box office.

The key here is longevity. You don’t want to be here today and gone tomorrow. You want the music, the band, to remain public, to be in people’s’ minds. So many have released albums and have been forgotten. Does anyone remember that Joe Walsh released a new album last year, or that David Bowie and Bon Jovi released an album in the same week. They have been forgotten. The hardcore fans will say otherwise and that is okay they are entitled to their opinions.

Life today is all about information. We have a tonne of it. We are connected 24/7. There is always something coming out that takes the flavor of the minute. Black Sabbath released God Is Dead, and it was tanking, regardless of what the artists and Loudwire said about it.

Ozzy then releases a statement about his fall back into addiction, trying to drum up press and then Sharon chimes in. It ain’t working, the song is a dud at nine minutes long. It’s a four-minute song on a 12 inch extended remix.

I am seeing them in two days at the Allphones Arena in Sydney. I might eat my words after hearing it live. No one is talking about them. The 13 album is already in the rear view mirror and it hasn’t even been officially released. They are touring Australia and there is no buzz.