Also, selling items at list price isn't very inviting to buyers who want a good deal.

After penning the following response, it occurred to me that we should probably approach the way we handle displaying pricing differently.

Quote:

Maybe the List Price/Our Price usage is misleading? I had a chance to do some research, not very broad but just a couple of high dollar filter items.

For the Hitech-Formatt Reverse ND Grad Kit HT85GKIT7...

Amazon - $182.00
B&H - $182.00

We have the same kit with an everyday price of $151.95.

With the 20% off coupon code that is $121.56, for a total savings of $60.44 (about 33% savings) from the big name sources.

I hope we can pass on savings to some Dgrin folks. If anyone has any troubles or questions with the site please send an email. It is extremely difficult to test and validate an e-commerce site for so many different browsers, operating systems and payment gateways.