"I sent out about 600 letters in December, thanking people for their gifts that year and asking for a year end gift.... We generated $4,500 in less than a month, with more coming in. FundRaiser Basic makes it so much easier to track and work on these kinds of 'personal' fundraising approaches."

By targeting your mailings you can send messages that are appropriate to different groups, and save money. By targeting your mailings you can send messages that are appropriate to different groups, and save money. Targeting may be as simple as choosing to send a letter only to donors with certain zip codes. It can also be made quite focused, for instance when you select more then one factor, such as both zip code and interest. You might also give some donors special--and more expensive-- treatment (such as personalization, first class postage, or higher quality materials).