Our philosophy:

Importance of an in-depth briefing meeting for a good understanding of the business objectives/challenges. A good preparation of the research upfront with the internal teams is also key, in order to maximize the value and actionability of the results.

« Tailor made » approach to meet the research objectives.

« Sequential recycling » approach: leverage the learnings from the first groups/interviews in order to optimize the « stimuli » and maximize the outcomes.

Close collaboration with client teams throughout the research (importance to attend fieldwork, regular feed-back…)