Born to immigrant parents from San Juan De Los Lagos, Jalisco, Patty Delgado, 25, was brought up a Guadalupana, immersed in the Catholic faith.

Her abuelita and her mother taught Delgado to venerate La Virgen de Guadalupe, and images of Mary have always adorned her home, in Los Angeles, she said.

To Delgado, Mary’s image is “a connection to the motherland and an image of culture” that symbolizes “the women in my family.”

But the self-proclaimed Chicana, a UCLA graduate with a B.A in religious studies, also acknowledged that she also grew up bold and strong-willed.

“‘Hija de tu madre’ is my second name in my family,” she said with a laugh, “It’s a way to express how tremenda I am or how reckless I can be.”

Delgado’s clothing line, ‘Hija de tu Madre,’ celebrates that mixed identity, for “all the women who aren’t afraid to wear their culture and be proud to be who they really are,” Delgado said.

The brand’s jean jacket, emblazoned with the image of Our Lady of Guadalupe, characterizes Delgado’s Xicanisma attitude, she said.

“It’s the perfect hybrid of who I am,” Delgado said. “What’s more American than denim and what is more Mexican than La Virgen de Guadalupe? It is meant to promote the messiness of being a young Mexican-American.”

Delgado says she knew the design would resonate with people, but didn’t expect her online small business to be so successful. She receives some 8 orders a day, many coming from California, Texas and Chicago.

“It’s all done respectfully [because] I’m a part of this culture. I’m paying homage to a culture that’s given so much to me,” she said.

The jacket, she said, “is not just a form of protection, same as wearing a rosary or a necklace with La Virgen de Guadalupe; the jacket is a very loud and strong statement of identity and of culture.”

Rosa Yadira Ortiz said the jacket appeals to her sense of self, and said she’d get one if she had the chance.

“It is reflective of my queer, femme, Mexicana immigrant identity. I love that it’s flashy, fits lots of bodies, and love that it has an icon of queer Xicanas,” Ortiz said.

However, not all Chicana millennials agree.

Marilyn Morales thinks the jacket is “dope” but wouldn’t buy it out of respect for the religious significance of La Virgen’s image.

Michelle Pantoja believes that clothing with images of La Virgen de Guadalupe, like the jacket, fits “the millennial way” of representing one’s beliefs.

“I feel millennials and youth are less intrigued by faith or may prefer to believe in a higher power, and even Jesus, but prefer not to be involved directly with the church,” she said. “I’m sure some older people will find it offensive, but the Virgin Mary is a symbol of our culture. We’re not idolizing and we’re not being disrespectful.”

Delgado agrees and said she hopes her brand will target conscious consumers, who understand “the beautiful mess that is Xicanisma.”