American Airlines plans to end its non-stop flights between Phoenix and Laughlin/Bullhead City after a year of service.

The airline said there hasn't been enough traveler demand for the flights from Phoenix Sky Harbor International Airport to tiny Laughlin Bullhead International Airport in Bullhead City. Laughlin is a mini-Las Vegas on the Colorado River.

The flights, operated by American regional partner SkyWest Airlines, will end Feb. 14.

"As we evaluate our network, we have to take into consideration markets that do not perform in line with our expectations,'' American spokeswoman Nichelle Tait said in a statement.

American started the service on Feb. 16, 2017, with fanfare. It was the first scheduled commercial service for the airport after more than a decade of efforts to lure a carrier.

Last year, the airport authority secured a $750,000 grant from the U.S. Department of Transportation for small community air service and raised matching public and private funds as well as pledges of $600,000 in in-kind support to market and advertise the new service.

John Hastings, president of the Mojave County Airport Authority, billed the addition of the American flight as a "new era of economic growth and enhanced quality of life'' for the region.

"One can no longer say, ‘You can’t get here from there.’ Instead, we can now safely say, ‘Our region is open to the world,' '' Hastings said in a statement when the flights were announced in October 2016.

The airport marketed the flights to locals and visitors. The pitch to locals: Fly out of Bullhead City instead of driving 90 minutes to Las Vegas to catch a flight. There's even a cost calculator on the airport's website, comparing the costs of driving to Las Vegas and parking versus booking a flight from Bullhead City, where parking is free, and connecting at Phoenix Sky Harbor International Airport.