Messina: Ryan pick is about GOP donors

8/13/12 11:40 PM EDT

Below, a fundraising email from President Obama's campaign manager featuring the word "hell," and tethering the pick of Paul Ryan to the donors who have contributed in lopsided fashion to the Republican ticket.

While it's true that some Republican donors like Ryan, that isn't really why he was tapped for the role — but the purpose of these emails isn't analysis, it's trying to spook Democratic donors into giving.

Maggie --

Congressman Paul Ryan is the poster boy for the extreme Republican leadership in a Congress whose overall approval rating is 12 percent. His plan to dismantle Medicare is deeply unpopular with the general public, and especially undecided voters.

You might be wondering why the hell Romney picked this guy. But this is a strategic pick that carries real danger for us.

Here's the calculation: Mitt Romney doesn't need or expect Paul Ryan to convince even one undecided voter to cast their ballot for him. That's not what he's on the ticket for. He's there to reassure and inspire ultraconservative ideologues and corporate interests that they will have one of their own a heartbeat from the presidency.

That means tens or even hundreds of millions more dollars for the Romney campaign and the array of outside groups supporting him — and if current trends hold, more than 90 percent of that money will be spent on TV ads — lying, distorting and trashing Barack Obama. Those ads will have more impact on undecided voters than anything Paul Ryan himself does or says.

Romney is convinced that picking Ryan is a great investment for him. And his campaign is already touting the pledges and donations it has received as a result, with fundraising events planned for this week.

We're already being outraised, and we can't afford to fall further behind. Our records show that you're still waiting to make your first online donation — now is the time.