how

Interesting article in the October 6 New York Times. A business consulting service, How, is suing Chobani, a yogurt manufacturer, for promoting a tagline, “How Matters.” I’m certainly no attorney but I ask, one, can anyone own such a patently generic word as ‘how’ and two, being in different industries where is any cause for confusion among consumers, the […]

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I strive for two things in design: simplicity and clarity. Great design is born of these two things. I think these are what we want from design, and from business, from our work, even from our friendships.