Monday, July 20, 2009

Today I continue my series of articles on search engine optimization SEO for a Blogger Blogspot blog. The focus of this article is on increasing the Google Page Ranking of your Blogger Blogspot blog. If your blog is like mine and relatively new you will find getting off the lowest rung of the Google Page Ranking a bit of a mission but it can be done particularly if you use solid SEO techniques.

To recap search engine optimization is the process of making your website search engine friendly. As major search engines like Google and Yahoo will drive most of the traffic to your blog the more search engine friendly your blog is the more traffic you are likely to receive.

There are a number of SEO - search engine optimization techniques you can employ on your blog to boost traffic such as adjusting titles tags, making use of meta tags, using keywords and keyword phrases, improving keyword density, submitting your blog sitemap to search engines. I have discussed these in detail in my article SEO Tips for Blogspot Blogger blog.

I have already written a number of other articles about SEO for Blogger Blogspot blogs too including the following articles so if you want help with basic search engine optimization try these:

Once you've started employing these SEO (search engine optimization) techniques and tips you are going to want to measure your blog's progress. Two important tools that measure the popularity of websites are Google Page Ranking and Alexa Ranking.

Improve the Google Page Ranking of Your Blogger Blogspot BlogGoogle Page Ranking is a tool which ranks websites listed in the Google search engine. Websites are ranked on a scale of 0-10 with 0 being the lowest possible score for a site and 10 the highest. The higher the page ranking of your site, the greater the amount of traffic it receives in comparison to other sites. Check your Google Page Rank.

Google uses a complex formula to rank websites which I am not going to cover here. However there are some basic tips about Google Page Ranking that are useful for any Blogger webmaster to know.

Make sure your posts are keyword rich

.Google expects good usage of keywords so make sure your Blogger blog posts have a density of 3-5%. Keyword density is calculated by the number of keywords divided by the number of total words on a page. If your blog article is 500 words long and has 10 keywords it has a keyword density of 2%. A keyword density of anywhere between 2% and 7% is considered an acceptable range by Google. Anything percentage higher than 7% may well be regarded as keyword stuffing and your blog is likely to be penalized. You can check the keyword density using tools like

Post to your blog frequently

Make sure you post frequently as Google prefers fresh pages and does not like out of date sites

Create internal links

Link to previous articles you have written. If you have not cross linked as you posted it is probably worth going back and doing this even if it is a bit arduous.

Build external links to other sites on an ongoing basis

Build links on a regular basis by commenting on other related blogs and in forums. Add social bookmarking buttons to your blog to encourage readers to bookmark and share your articles. Be aware though that many sites such as Reddit, Digg and del.icio.us implement the link attribute rel="nofollow" which will not boost your ranking.

Ensure your blog is properly indexed by major search engines. List your blog in blog directories. Watch out for blog directories though as some require you to put a link on your blog but do not reciprocate with a link. See my article on getting listed in blog directories for further help.

It is worthwhile to link to other blogs you may own as well but doing this will not boost your page ranking particularly. Google is weighted to give a higher ranking to links from other high ranking blogs especially if they are relevant to the content of your blog. The higher the ranking of the site externally linking to yours the better. So essentially you can't just create a bunch of blogs and link to them with the expectation that your Google Page Rank will miraculously increase overnight. Far better to spend your time concentrating on creating a small group of links to quality sites with a high Google Page Rank than going all over the net creating links to low ranking sites.

Another aspect to consider when building quality external links is to ensure that your keywords and phrases appear in links which point to your site. Google analyzes these links so have the linking text contain your keywords to get the most out of them.

Check the Ranking of Your Blogger Blogspot Blog in AlexaAlexa.com is a website that measures the traffic levels of websites. An Alexa rank is measured according to the amount of users visiting your website with the Alexa toolbar installed and takes into account page views, number of users and three months of historical data.

The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. This is kind of an odd way to measure traffic but that is how it works. However it is a well established measure of the value of your site against others so it is useful to see how highly your blog is rated in Alexa. Provided your blog has been around a month or two you can check out how your blog is ranked by visiting Alexa's site info page

Alexa supplies you with statistics and information about your blog's traffic and ranking in handy graphical format

If you want your Blogger Blogspot blog to improve its Google Page Ranking concentrate on building quality external links. Google likes it when your site is getting linked to by other sites. The more the content is related the better. In this article I have given you some pointers about how to boost the Google Page Ranking of your Blogger Blogspot blog. If you have time let me know how you get on. Particularly how quickly you got off the Google Page Rank of 1 and how you did it. I'm sure other readers would be interested too.

Master quality backlinks help boost Google Page Ranking but too many backlinks from low or no ranked sites can have the opposite effect. Far better to have 10 quality links from highly ranked sites than 50 low or no ranked. My opinion is to beware of wasting too much time on building relatively worthless links.

Thanks for taking time out of your day Sheyla to let me know liked my site. I hope you will bookmark my blog and can I encourage you to follow me or get regular updates in a reader, on Twitter or emailed to your mailbox.

Place your websites link where it can stay for long time so that trust factor of website will boost and also try to get links from authority sites that are having the relevant content rather than link pages.

Scores of people surf the internet on a daily basis looking for blogs on specific topics and if you are among them, you won’t be disappointed after landing up at Bloggersblaze, a website that provides you with a blog directory that is considered to be the largest and most comprehensive over the internet. You will surely find the blog you are looking for in our social blog directory and by coming in touch with bloggersblaze, you would be able to enhance your knowledge on blogging and also it would be possible for you to connect with bloggers worldwide.

Nice information provide by you. You are doing very well job! keep it up. I need to get more information from your blog and Can advice me to improve my blog to reach my goal.___________________________Email Marketing Software

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Hi..great tips.. excelleant i like your tips this is a very informative tips.this is not easy to increasing website page rank in serp.. but blogspot make it easy..beacuse Blogs are also easily tracked by search engines such as Google...

I just checked PageRank of this site(http://blogknowhow.blogspot.com) from http://www.prchecker.info/check_page_rank.php and found 3 out of 10. Why is it like that ? Have you tried this own tips and tricks on own site ?

Hi Zahid. You are right that my blog is not ranked particularly highly. Despite knowing how to increase page ranking for blogs I do not have the time to implement. My blog needs a lot of time spent on link building but unfortunately my day job prevents me giving more than I do. Also for a long time I was sick and not able to post regularly so it lost ground. I wish you good luck with building a successful blog!

Hi The White Whimsies. You sure have a lot of followers so I am guessing your blog has been going for awhile. Couldn't easily tell as you don't have your archives widget enabled. I suspect that your blog needs more inbound links from other sites. Not just any site though but sites that have a decent page rank of 3 and above. Yahoo answers is quite a good place to go and pick up some good linking. Once you have enough points the links are do follow. Also take a look at this article about how to build page rank with backlinks. Happy blogging!

Hello, I really find your step a good addition to my strategies in ranking on google. I am actually running a website designed to help internet business prosper in their own. I may share your points to the visitors of my website, or better yet also apply in my own website (http://internetworldofprosperity.com/).