I think Andrew is extremely brave even to consider this given the past experience and recent strains. Still, from seeing Firefest sell out it may indicate this does not just have to be a labour of love losing loot but a lucrative life-affirming legendary festival.

The key to this will be the market assessment. How many will come to Florida? Kentucky? Vegas? Athens? Munich? Copenhagen? Newcastle?

When? How much for a ticket? agree a cheaper rate for eg. rail fares on the offence