Tuesday, August 30, 2016

Coming back from this month's TECHmunch, Janesta Downey (blogger for BixChicks and a Realtor at Berkeley Hills Realty) said, "I love wine and I like to write about it. But admittedly, wine isn't for everyone. Everyone eats - and in the Bay Area, lots of us love our food!" Janesta's love of wine has always included food pairings. She has a passion for the East Bay's culinary riches and, having been inspired at TECHmunch, she is enthusiastic about including more food articles in her blog. As a Realtor, Janesta sees herself as an ambassador for the chomping grounds where she works. The East Bay's diverse cuisine weaves through our neighborhoods bringing our communities together. Enjoying our restaurants and specialty shops is a fun way to increase her local area knowledge, which she in turn shares with her clients and followers.

TECHmunch is a food bloggers conference, bringing writers and culinary influencers together. Last week's TECHmunh in San Francisco was an exhilarating day of
fresh new ideas. The conference was held in a building in San Francisco that
is the oldest woman owned community center in SF. The women's Center is located in the mission
district and is covered in murals painted by many women. Approaching the multi-colored
building makes you happy! Friday's conference was the first one held in San Francisco. It will be held in New York and Los Angeles later this year.

Here are five need to knows from Janesta about the event:

The Woman's Center: This is a historical point of
interest chosen specifically by Techmunch as a way to honor the oldest
women-owned community center in San Francisco. TECHmunch chose this venue in order to give back to the community.

TECHmunch: TECHmunch is the traveling food media/ blogger conference
that combines networking, panels, tastings and demos to inspire even the most
seasoned culinary influencer. Launched in 2010, the conference has traveled to
more than 25 cities across North America. TECHmunch SF features the most
accomplished culinary and digital media experts in the Bay Area.

Hot Take Aways:

Lean in to your topic, write your blog
like you are talking over the table with a best friend over a glass of
wine.

Find your authentic voice. Sentences should show grammatical fluency, but also sound like you said them.

Most blogs are read on phone so write 1-2
sentence paragraphs to make it easy to read.

Use of Imagery for Food Bloggers:

Printerest is a networking group can use Vertical images, stacked images, re-pins and Video pins.

Tools that can boost pin or boards are Tail One and Board Boaster.

Photographs are a part of successful blogs:

Think about the color and texture ( use a basic color wheel)

Natural light is best - less grainy and truer colors

Overhead angles or 45 degree angles are good when snapping your food pic.

When photographing food make 40% of plate unfilled. Height makes food makes food more attractive. Stack six or more pancakes or mound pasta up in the middle4

Culinary Discoveries:

The Myriad - Much More Than Mom's Market, 2177 Market St. The Myriad is a beautiful high tech space with 9 food stands
and a full bar, Mrs Jones Bar. Janesta liked
the Moscow Mule!

Le Bread Express
- see the picture on Janesta's Instagram

Poke Delish serves fresh delicious poke. Friday they had two types of Tuna and - Octopus
poke. I could eat this every day.

Raw - A juice
company

NoNaMe Sushi was visually colorful and oh so good!

SF Brewing Company

Antonik's BBQ offered delicious chicken and pork
barbecued perfectly in a state of the art convection oven with a new smokeless
fan apparatus. It was fun to meet the
proprieters Jay and Claudine Dava who were enthusiastic to describe there new
method of preparing barbecue without the smoke.
Last week they received the first ever approval from the City of San
Francisco for this new method to prepare BBQ.

The Cro Cafe

Homestead Cookies

Crepes S'll Vous Plait.
Yummy crepes made from flour flown in from France (gluten-free) and
prepared and served by French Brothers who are passionate about the Crepe.

What an experience. Janesta also noticed how this event brought the community together. She saw families feeding the kids their
favorites while meeting up with neighbors and friends. Look for more food blogging in the future, both from BrixChicks and Berkeley Hills Realty!

Coming back from this month's TECHmunch, Janesta Downey (blogger for BixChicks and a Realtor at Berkeley Hills Realty) said, "I love wine and I like to write about it. But admittedly, wine isn't for everyone. Everyone eats - and in the Bay Area, lots of us love our food!" Janesta's love of wine has always included food pairings. She has a passion for the East Bay's culinary riches and, having been inspired at TECHmunch, she is enthusiastic about including more food articles in her blog. As a Realtor, Janesta sees herself as an ambassador for the chomping grounds where she works. The East Bay's diverse cuisine weaves through our neighborhoods bringing our communities together. Enjoying our restaurants and specialty shops is a fun way to increase her local area knowledge, which she in turn shares with her clients and followers.

TECHmunch is a food bloggers conference, bringing writers and culinary influencers together. Last week's TECHmunh in San Francisco was an exhilarating day of
fresh new ideas. The conference was held in a building in San Francisco that
is the oldest woman owned community center in SF. The women's Center is located in the mission
district and is covered in murals painted by many women. Approaching the multi-colored
building makes you happy! TECHmunch
chose this venue in order to give back to the community. Friday's conference was the first one held in San Francisco. It will be held in New York and Los Angeles later this year.

Here are five need to knows from Janesta about the event:

The Woman's Center: This is a historical point of
interest chosen specifically by Techmunch as a way to honor the oldest
women-owned community center in San Francisco and to give to a venue that
supports the community.

TECHmunch: TECHmunch is the traveling food media/ blogger conference
that combines networking, panels, tastings and demos to inspire even the most
seasoned culinary influencer. Launched in 2010, the conference has traveled to
more than 25 cities across North America. TECHmunch SF features the most
accomplished culinary and digital media experts in the Bay Area.

Hot Take Aways:

Lean in to your topic, write your blog
like you are talking over the table with a best friend over a glass of
wine.

Find your authentic voice. Sentences should show grammatical fluency, but also sound like you said them.

Most blogs are read on phone so write 1-2
sentence paragraphs to make it easy to read.

Use of Imagery for Food Bloggers:

Printerest is a networking group can use Vertical images, stacked images, re-pins and Video pins.

Tools that can boost pin or boards is Tail One and Board Boaster.

Photographs are a part of successful blogs:

Think about the color and texture ( use a basic color wheel)

Natural light is best - less grainy and truer colors

Overhead angles or 45 degree angles are good when snapping your food pic.

When photographing food make 40% of plate unfilled. Height makes food makes food more attractive. Stack six or more pancakes or mound pasta up in the middle4

Culinary Discoveries:

The Myriad - Much More Than Mom's Market, 2177 Market St. The Myriad is a beautiful high tech space with 9 food stands
and a full bar, Mrs Jones Bar. Janesta liked
the Moscow Mule!

Le Bread Express
- see the picture on Janesta's Instagram

Poke Delish serves fresh delicious poke. Friday they had two types of Tuna and - Octopus
poke. I could eat this every day.

Raw - A juice
company

NoNaMe Sushi was visually colorful and oh so good!

SF Brewing Company

Antonik's BBQ offered delicious chicken and pork
barbecued perfectly in a state of the art convection oven with a new smokeless
fan apparatus. It was fun to meet the
proprieters Jay and Claudine Dava who were enthusiastic to describe there new
method of preparing barbecue without the smoke.
Last week they received the first ever approval from the City of San
Francisco for this new method to prepare BBQ.

The Cro Cafe

Homestead Cookies

Crepes S'll Vous Plait.
Yummy crepes made from flour flown in from France (gluten-free) and
prepared and served by French Brothers who are passionate about the Crepe.

What an experience... Janesta also noticed how this event brought the community together. She saw families feeding the kids their
favorites while meeting up with neighbors and friends. Look for more food blogging in the future, both from BrixChicks and Berkeley Hills Realty!