Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

We know things like keyword use, inbound links, and content are key to SEO success, but there’s also lesser known factors that could be negatively affecting your search engine rankings. I call them the five “S’s”: 1. Site Engagement Search Engines like Google and Bing will reward a good user experience (and penalize a badRead more

We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more

SEO is not a sprint. It’s a marathon. In fact, it’s a marathon where there’s obstacles, the rules change constantly, and there’s no real finish line. But despite the fact that SEO is a moving target, there are things that will have definite impact. Here’s what we think an SEO company should be doing (orRead more

Last week I wrote about how you can’t speak to search engines, but you can send them signals. In keeping with the theme, I’d like to introduce you to Schema.org. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major searchRead more

This isn’t a blog about SEO, it’s about how to think about SEO. Clients ask us all the time, “How do search engines like Google work, how can I get better rankings, what exactly is involved with SEO”? For those new to the topic, let me try and explain. SEO is about improving the wayRead more

Writing a blog? Use keywords in your url and page title. That will signal to search engines what the page is about, and rank it accordingly. Right? It depends. Are you writing your content for computers, or real people? If you’re writing for people (which you should be), they don’t respond to keywords as muchRead more

1. Don’t use Flash or Silverlight Search engines have a difficult time reading these technologies, and thus any valuable content included in them will likely remain invisible. 2. Write for People, not Search Engines Focus on creating valuable, useful content that your readers will love and share. Don’t “cloak” content that’s hidden to people butreadable by search enginesRead more