Branding

Ever heard of the Hallmark Channel? Learn how the brand capitalizes on its deep audience insights to deliver an experience that keeps them coming back for more. Curated by branding expert, Hilary Hartling of BRANDPOLISH CO.Read more

Adrienne Weiss, founder of Adrienne Weiss Corporation (AWC), has developed award winning brand strategies for companies from Coca-Cola to Disney. As AWC reaches their 30th anniversary, Adrienne Weiss reflects back on key strategies.Read more

Much of your personal brand is within your control. It is much more than your job title or job description. It is exhibiting how you are relevant and unique. What value do you “promise,” so to speak, to deliver to the organization?Read more