Vodafone Spain desired to execute a loyalty scheme to engage its customers.

NPH Solution

Newsphone proposed a short-term summer campaign with frequent prizes on a daily basis and few grand prizes. A q&a mechanism arouse participants interest and maintained the interaction with them high during the promotion. The campaign was promoted only via bulk SMS to the whole subscribers base.

Achievements

The effectiveness of the campaign can be depicted by the outstanding SMS participation that was double the size of the operator.