Etsy Sellers – Get social media followers using this hack

Gautam Garg |
January 21, 2016

If you have a store on Etsy, then getting followers should be your number one priority. There is so much competition within Etsy itself. Followers of your store can get regular updates and notifications when you add new products.

More followers mean more sales – it’s a no brainer.

But did you know that despite Etsy having 54 million registered members (as of Apr 15’), only 22.6 million shoppers (as of Mar 15’) are active. That’s only ~42%.

This means that not every buyer is active on Etsy but can definitely make a purchase if they like a product. But how do you target such people?

Well the answer is actually obvious – Social Media. Right? You would ideally want to increase your followers not just on the Etsy store but also on Facebook, Twitter, Pinterest, Instagram, and other popular social media platforms.

So how can you increase your following on social media? Paid ads can work but they are usually very expensive and more often than not – irrelevant people end up following you. You don’t want that.

You want real people – who know you and your products – to follow you on social media. How do you do that? Use your product packaging to get people to follow you.

Here is what you need to do:

1. Add a promotional label to your product

Don’t confuse this with the shipping label. This is an additional promotional label which you can either stick on the product packaging or include as a card inside the box/packet.

2. Add a Social Media QR Code to the label

A QR Code is a popular barcode technology often used in marketing. A QR Code can be scanned using a smartphone to get the information needed.

In this case, when a Social Media QR Code is scanned, it opens a mobile page which has links to all your social media profiles. The buyers can select their favorite platform and follow you. You can also have a link to your Etsy store as one of the options.

Create Social Media QR Code

Gautam Garg is a Co-founder of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to travel solo and eat spicy food. Follow him on Twitter @GGarg88