Re-Branding the 80-Year Old Company Behind Your Beer

What started with a Brand Workshop become a full re-branding effort for the company whose malt inspired a craft brewing revolution.

Great Western Malting Re-Brand: following my Brand Workshop with company leaders, I acted as co-Creative Director for a full corporate re-brand for the 80-year old company whose malt inspired a craft brewing revolution.

From stale, brown-paper packaging to branded products, each with a story to tell...

We also are developing ongoing social media and vertically-targeted print ad campaigns for the brand and products.

Who is Chris Bartell? I'm a brand energizer and personal cheerleader. I turn ordinary brands and people into superheroes! (I’ve literally been called the Professor X of branding!)Branding is not your logo or title. It's the essence of who your are. It is your engaging story. I believe these are the foundation of your super strength. Let me help you and/or your organization align your passion, purpose & super powers to make extraordinary impact today and for years to come!