Brasil Kirin Indústria de Bebidas is trying to bring differentiated products to Brazil, such as the introduction of carbonates with added fibre and a new line of flavoured energy drinks. This forms pa...

Japanese brewer Kirin has significantly expanded its geographic coverage through acquisition. This profile analyses the company’s strategies for dealing with challenging domestic conditions and develo...

After Schincariol Participações e Representações SA was totally acquired by Kirin Holdings at the end of 2011, the company started to review its process and structure, in order to become more organise...

Kirin Brewery Co Ltd aims to increase its sales and profit by 2015. In order to achieve this, the company plans to invest its resources to enhance the Kirin brand regardless of its profit in 2013. The...