A quest for the perfect pants fueled Alice + Olivias inception in 2002. Founder Stacey Bendet stocked her first collection full of the labels now-signature slim-fitting Staceypants in bright colors and eclectic patterns. Since, Alice + Olivia has expanded to encompass everything from flirty party dresses to embellished tops to height-boosting shoesall infused with the playful, quirky personality and youthful style of its founder. The brand has no shortage of red carpet fans: Blake Lively, Jessica Alba, and January Jones all love its easy, unique pieces. And these days, Alice + Olivia wearers also comes in smaller packages: in 2008, after the birth of Bendets first daughter, she introduced a childrens line to the label.