Morrisons is selling oysters for 25p each to ‘get Brits in the mood for romance’ this Valentine’s Day

The aphrodisiac is being sold in Morrisons stores across the country

BY SOPHIE CHRISTIE, DIGITAL CONSUMER REPORTER

6th February 2017, 4:24 pm

Updated: 13th February 2017, 10:13 am

SUPERMARKET Morrisons is offering shoppers the chance to sample nature’s most famous aphrodisiac ahead of Valentine's Day next Tuesday, with oysters on sale in store for just 25p each.

In an effort to encourage Brits to "get in the mood for romance", the retailer has bought 200,000 oysters – more than two thirds of the UK’s stock of retail oysters - to sell in the week leading up to Valentine's Day.

Few foods are as divisive as the oyster, which has a slippery texture and salty taste

The average cost of an oyster in the UK is £1.59, the supermarket said, considerably more than the price of its salty molluscs.

They'll be available to buy in all 492 stores nationwide until February 14th.

To help first timers know what to do with their oyster, Morrisons’ fishmongers will host oyster preparation classes in some UK stores. They will also shuck and prepare individual oysters, upon request.

Many will agree that few foods are as divisive as the oyster, with the slippery, chewy texture often a big turn off for those who try the shellfish.

But according to a survey by Morrisons, 40 per cent of Brits have never had the opportunity to taste an oyster.

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More than one in ten (12 per cent) would like to try an oyster but are put off by the price, while another 60 per cent are put off because they think they’ll dislike the taste.

Twenty-one per cent fear they won’t be able to open the tough shell.

Seafood specialist Andrew Speight at Morrisons, said: “Morrisons is making this exclusive shellfish affordable, offering customers a taste of luxury for the average price of a pack of crisps.

"Half of our British oysters end up being shipped abroad and we thought our customers might like more for themselves.”