TripAdvisor Fined in Italy Due to Misleading Reviews

TripAdvisor has received a hefty fine from the Italian government for misleading reviews. The popular website must pay $611,842 to the The Italian Competition Authority. The authority said that the website failed to implement sufficient measures to prevent fake reviews while advertising the site as a source of “authentic and genuine” assessments from people who have actually visited the places in question.

“Our systems and procedures are extremely efficient in protecting consumers from a small minority of people who try to con our system.” – TripAdvisor.

Even though the ruling was the result of a lengthy investigation, TripAdvisor has declared that it will appeal the ruling. They currently have 3 months to implement changes to their website in accordance with the Italian regulators.