Optimizely

Looks like Andreessen Horowitz sees a big opportunity in A/B testing — the venture firm is leading a $57 million Series B round of funding in Optimizely.
Andreessen partner Scott Weiss (co-founder and former CEO of Cisco-acquired security company IronPort) is joining the Optimizely board of directors. Read More

Optimizely, the popular service for testing out different variations of your website, today announced the launch of Optimizely for iOS.
The company says its new mobile tools allow customers to try out different interface and content changes to their iOS apps in real-time, without going through App Store approval. Thanks to the Optimizely Visual Editor, no coding is required to make these changes. Read More

Marketing analytics startup Bizible just announced a new feature allowing users to integrate Optimizely with Salesforce.com.
Bizible CEO Aaron Bird said this integration is the first of its kind for Optimizely. By giving sales teams A/B test data, they should get a much more sophisticated understanding of which efforts are paying off in actual sales. Read More

It’s cliché to point out that most overnight successes in technology actually take years of work, yet in the case of Optimizely, we have yet another example of such a phenomenon. Earlier this year, Optimizely — on a tear — finally took a large round of venture financing and further solidified its founders’ goal to build a long-term, lasting, sustainable company. While… Read More

Here’s an example of a company using Optimizely‘s A/B testing tools for a high-profile game launch.
The startup, which recently raised a $28 million Series A, is releasing a case study today about how Electronic Arts used Optimizely to boost preorders for the new version of SimCity. Prior to the SimCity launch (and before all of that launch’s attendant problems) EA division… Read More

Optimizely, a Y Combinator-incubated startup that helps companies A/B test different versions of their website, has raised $28 million in Series A funding.
That would be a sizable Series A for most startups, but it’s a particularly big step for Optimizely, which had only raised $3.2 million thus far. The last round was announced a year ago, but the company didn’t disclose the amount… Read More

Optimizely co-founder and CEO Dan Siroker shared some big numbers today about the A/B testing service’s growth.
Let’s go with the biggest one first. Siroker says Optimizely, which makes it easy for websites to conduct tests to optimize their design and content, has now delivered those tests to 1,303,364,329 visitors around the Web. (He provided the number this afternoon, so those… Read More

If you’re running a website, you’ve probably heard of A/B testing, which entails running multiple versions of a site at once and tracking which one performs best with users. But there’s also a pretty good chance that you haven’t actually gotten around to running those A/B tests — the prospect can be daunting, and if you aren’t tech savvy, existing solutions… Read More