Wow Stuff plans Britain's Got Talent range

FremantleMedia Enterprises has signed up ambitious toy and gift firm Wow Stuff to produce a range of Britain's Got Talent branded products.

The firm - which won a Licensing Award for its Top Gear giftware range at this year's ceremony - will be rolling out the product from August 2010, with more merchandise to follow in 2011.

Items will include Judges' Buzzers, a Stage Presence Tips & Tricks DVD, plus a range of kits under the banner of 'You Could Be Britain's Next Talented...' This will include kits for singers, dancers, magicians, jugglers, freestyle footie tricks and dog tricks trainers.

Each kit will help aspiring artists improve their skills in a chosen activity and will include a supporting DVD featuring coaching advice from experts and tips from previous BGT contestants.