ARTICLES FROM November 2018

One of the best ways to generate buzz for your book is to provide advance copies to reviewers before publication. In this article, we highlight some of the early reader programs that marketers rely on to help get the word out about your book. Read more

This fall, Penguin Random House announced Book the Vote, a nonpartisan company-wide initiative dedicated to encouraging voter registration and voter turnout. One of the pillars of the program is author engagement, and we saw dozens of authors take to social media for National Voter Registration Day to ask their readers and fans to take part. Read more

As you approach your book’s launch date, whether you’re a debut author or a seasoned veteran, you’ll face the challenge of finding or creating the materials to market your book, especially those fit for online spaces. In this post, we list some things you’ll need to prepare for your launch. Read more