Your Professional Biography

Do you have your professional biography in your waiting room to help your patients get to know you better?

It’s something that’s often overlooked, but can really help patients connect and feel comfortable with you. Writing your own bio is no easy task, but we’ll guide you through it.

This is brief (three or four short paragraphs), professional (focusing on schooling, honors, association and group memberships; service on boards and committees; speeches and publications), and personal (translating everything into patient-oriented benefits).

I recommend a one-page document, either in color or black and white, that includes your photo.

You can lay it out yourself in a word processor program, or have a professional do it for you. You can print it up yourself, or have a print store do it.

I advise you not to talk a lot about dentistry in your bio, but you should include recent professional activities and their significance to your reader.

If you find yourself resisting this personal promotion, remember that every year you take hundreds of hours of accredited CE courses, attend lectures, seminars, professional association and group meetings, participate in study groups, even serve on committees and task forces. All to improve your skills, increase your knowledge, and better serve your patients. So don’t be shy about publicizing your efforts! Just do it in ways that are meaningful to your reader.

Let me tell you about some of the results I’ve seen. When Dr. S shared his professional bio, these were some of the comments from patients:

“I didn’t know it took so much training to become a dentist.”

“Flying down to Mexico on weekends to do dentistry in a poor community is pretty impressive.”

“I didn’t know Dr. S was that smart!”

Take a look at your own background. With a few colorful words and professional presentation, you too can be thought of as THE well-qualified dentist in your area.

And a good bio can lead to more referrals and better retention.

The entire Your Professional Biography Tutorial, valued at $96, is only $48!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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What Doctors Say

When I first came to work with Jim, I was producing approximately $48,000 per month. At the end of the first year, I was producing 114% more than when I started. The value of new patients during that first year also doubled.

When I first started, I had about 8-10 new patients a month. I was practicing alone in my home, so I had a very small practice. I knew I really had to grow the practice quickly because I moved into a new facility. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.

Dr. Jan OrmsbyIthaca, NY

The major benefit that I have received from having been a member of the The Wealthy Dentist has been my transition from managed care insurance plans to fee-for-service patients.

Probably the biggest key that I've seen that has allowed me to progress to where I am now has been really implementing a lot of the systems that I've learned.

You know: making sure I have a complete team that's working for a common goal. In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.

Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.

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