How2Recycle Label Sponsorship Program

Sponsorship Guidelines for How2Recycle Label for Return to Retail Films

PURPOSE AND SCOPE

The American Chemistry Council (ACC, in conjunction with its Flexible Film Recycling Group) and GreenBlue (GB, in conjunction with its Sustainable Packaging Coalition) have formed a partnership to increase the recycling of plastic film packaging through a new program initiative directed at consumers. The primary goal of the program is to raise consumer exposure and knowledge of the recyclability of polyethylene (HDPE/LDPE) film packaging through effective labeling.

Together ACC and GreenBlue are recruiting participants to use the How2Recycle “Store Drop-off” Recycling Label for PE bags, wraps, and films.

SPONSORSHIP LIMITS

ACC will provide a maximum of $2500, per company, to sponsor participation in our incentive program to encourage broader adoption of the film recycling label. In most cases, the sponsorship will be provided as a contribution or match to the company’s How2Recycle License Fee. The sponsorship dollars will cover the entire fee for a two-year period for eligible companies. ACC and GB will mutually agree on each sponsorship award.

ELIGIBILITY

Any consumer goods brand company or retailer producing private label products that use PE film packaging. Also eligible are manufacturers producing non-branded film packaging products or a consumer goods or retailer private label brand partnering with a manufacturer to share the License Fee.

APPLICATION PROCESS/SELECTION CRITERIA

Applications will be accepted on a first come, first served basis. Notification will be made directly to each sponsorship recipient, together with a press statement and on the SPC’s website.

Evaluation Criteria

First Adopters in Category*: Companies that are the first in a film packaging category to adopt the label.

High Volume Adopters or First Adopters: Companies that represent a substantial market share in a film packaging category or first adopters in such categories.