Draft Episode 21: Industry Roles

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About this Episode

This is kind of a back-to-basics episode where we go over the various roles and jobs you can claim in the web design industry. Modeled after much of our experience working at and building our own creative firm(s) over the past 10-12 years.

About the Show

This is Draft, a show about the craft of designing for the web. Your hosts are Giovanni DiFeterici (@giodif) and Gene Crawford (@genecrawford) both from this little old website right here: UnmatchedStyle.

Author

Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

In this question discussion with Clark Buckner, Aaron Draplin discusses the necessary hustle in the design industry, his advice for up-and-coming artists, how experience pays off in the long run, and why designers should pursue art as a hobby before going pro.

In part 2 of a 3 part interview, Giovanni talks with Rob Harr of Sparkbox about how he runs his company, how they’ve grown their team in a sustainable way, and how companies might head off the slings and arrows of a volatile client services business.

After covering how to plan a website with user flow in mind in Part 2 of the series Clark Buckner of Technology Advice spoke with Astute Communications’ Anna Stout about creating a user acquisition funnel that results in more conversions and fewer lost leads.