It’s essentially a simpler offering than what M currently does in its cars. At least that’s what we think it means. Like we said, the announcement was very lengthy. There’s a new ‘Setup’ button which brings up a display, and from there you simply use the touchscreen (or iDrive controller) to select which part of your M car you want to change.

You can adjust the engine, suspension, steering and xDrive (obviously), but also – and for the first time ever – the brakes.

Yep, BMW is debuting a brand new feature in its forthcoming M8 coupe (which likely means other M cars could benefit) that allows you to more accurately configure how the brakes respond. We’re told it brings together the brake activation, booster and control functions within one module, is 2kg lighter, and gets an electric actuator to work up the pressure.

That latter point, says BMW, allows brake pressure to be “generated more dynamically” and gets “significantly faster and more precise interventions from the driving stability control system”.

BMW reckons this new integrated brake setup allows for deceleration “to be geared precisely to the driver’s requirements”, as well as generating “sublime” feel across all situations – including wet road surfaces, acceleration or high brake temps.

You get a couple of settings for the brakes – Comfort and Sport. In Comfort, we suspect it’s a little more easy going, while in Sport, there’s a “direct, instantaneous response” when you suddenly realise you’ve overcooked your entry point.