The Rise of the Live Video Feed for the Real Estate Market

When you think about it, it makes perfect sense: people want to actually see the properties in real time. So why not live video feeds? Until recently this past year, two innovative apps — Periscope, and Meerkat — saw the gargantuan launch of the new technology hit cyberspace like a ton of bricks with promise, and the real estate market’s left with a new creative resource for all home buyers, home sellers, home renters and home investors alike, something that even the BBB A-rated HOPE Program would endorse fully as any learning advantage to any real estate market guru, aficionado and active player in the game, right?

Don’t get us wrong, though: YouTube’s still a major game player in the biz, and Facebook rules the lead generation airwaves without a problem. But when you’ve got the likes of Twitter spreading the visibility and word of open houses, showings, and all of that for the real estate market as well as Pinterest and even Instagram, let’s just make this one thing clear — it dovetails quite nicely with live video feed services like Periscope and Meerkat. A nice complement. An enhancement, if you will. Which one, however, is the better investment?

Up, Periscope, and Let’s See What We Can See

You can check out a basic review of the benefit that is the Twitter-owned app Periscope right here, but specifically, this is what you need to know about the app that could arguable take over the industry in a big way for the real estate market — Periscope has a ton of momentum, and a following, right now. The team behind Periscope with the fan base and the marketing they’ve launched has made the app the rage, and you can actually see that on Twitter yourself. People everywhere are talking about Periscope for the real estate market in droves.

This is largely due to the seamless integration with Twitter — and already beefed up advantage in the real estate market all by itself — with a superior default feed viewer and rebroadcast ability. The flexibility. the ease of use. You can’t beat Periscope in that manner.

Meerkat, However, Has One Advantage Periscope Doesn’t Have

As far as we can tell, Meerkat offers one feature that Periscope currently doesn’t possess: scheduling. With Meerkat, you can schedule your broadcasts before recording, gaining viewership and enhancing the word-of-mouth advertising aspect of the real estate market. This allows for planning and implementation through social media in a big way; additionally, prospective viewers will get those notifications that a live stream will occur at a [insert time/date], maximizing chances of the stream making a bit hit in the real estate market. You get the picture? Learn more about Meerkat right here.

Still, Meerkat isn’t as seamless and intuitive as Periscope, but it does the job well regardless; so it then begs the question:

What’s the Verdict? Which One Should WE Use?

Again, tough call, but we’ve got it right here — both. Test them. Experiment with them. As with anything social media — whether it’s Facebook, LinkedIn, Pinterest, WordPress and Blogger, or anything else: immerse yourself in as many social media platforms as possible, because you’ll have Meerkat users out there, and you’ll have Periscope users as well. Why not take advantage of both platforms?

This is largely due to the fact that there currently isn’t really any market leader at this point. We can venture to say that Periscope just might have the lead, but the fact is this — there’s enough share space here for both to really play a role in this real estate market. Perhaps if Periscope updates and configures its broadcast options and continues to grow, it just might overwhelm Meerkat and leave the older application behind in the dust, but only time will tell.