What is Step2?

Floor64's Step2 is a community brainstorming platform for asking about, suggesting, creating, and building models for success, with help from the Insight Community. It's not just about the "business" model, but the overall "success" model. How do you create that connection with the marketplace? How do you offer something worth buying? Step2 is here to help.

If you're trying to figure out how to succeed, provide some details and ask for some insight. If you've got ideas, jump into the existing discussions.
Let's all team up to help turn the Step 2 in every plan into something more than just question marks.

The data is not based on a random sample, unfortunately, but on what this guy invested in (about 50 projects over the course of a month). From that he comes up with a few "lessons," including that those running projects who "hustled" more tended to raise more money (and hustle is loosely defined, but appears to involve more updates and conversing with supporters).

This isn't a huge surprise, and highlights the importance of connecting with fans, but I'd love some more rigorous data analysis of what works and what doesn't in crowdfunding.

And just for posterity, the summary bullet points from that writeup were as follows:

Start the really good rewards at around $50. (You can go a little lower if you're doing a book.)

Try to get people who put a lot of money into a few Kickstarter projects, rather than people like me who spread it around.

If you're not sure how much you can raise, try something in the $1k-$2k range.