It’s no secret that established media firms like newspaper publishers, TV networks and music companies have spent years trying to figure out how to survive technology’s erosion of their businesses. New data show which media companies have been the most active venture investors, mostly in areas that could be natural extensions from media like digital marketing or e-commerce.

As the accompanying chart shows, the list is topped by Comcast. Also active: Bloomberg, Time Warner, the Newhouse family’s privately held media conglomerate Advance Publications, the New York Times Co. and Hearst.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

Bloomberg Beta, an investment arm of financial services and media company Bloomberg LP, operates slightly differently than the rest on this list. It invests explicitly for a financial return and not necessarily in startups that are related to its parent company’s core business.