• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

Financial terms of the alliance, which will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013, were not disclosed. The deal also names FedEx as the official carrier of the ATP World Tour.

ATP oversees the ATP World Tour, the ATP Challenger Tour, the ATP Champions Tour and the Barclays ATP World Tour Finals, which this year will be held at The O2 in London, Nov. 21-28. Rafael Nadal and Roger Federer have already secured spots at the ATP World Tour Finals based on their showings at the U.S. Open.

In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 countries. In addition to planned TV and print, FedEx will receive brand exposure on court at tournaments spanning four continents and on ATPWorldTour.com.

FedEx said it would also develop an "enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations and against specific opponents." This information, along with player videos, polls and other features will appear in a new section on www.ATPWorldTour.com, the "FedEx Reliability Zone."

“The global nature of the ATP World Tour perfectly complements FedEx which serves customers in more than 220 countries and territories worldwide,” Rajesh Subramaniam, FedEx svp-international marketing, said in a statement. “In addition to the core attribute of reliability, professional tennis and FedEx also share the characteristics of speed and precision.

FedEx's other sports alliances include the PGA Tour, which encompasses the FedExCup and a two decade relationship with the St. Jude Classic.; Joe Gibbs Racing, NFL, the French Open at Roland Garros and naming rights to FedExField in Washington DC and the FedExForum in Memphis, Tenn.

According to Adam Helfant, ATP executive chairman and president, “We are happy to welcome FedEx as a global sponsor of the ATP World Tour. FedEx is a recognised leader in sports marketing and we are proud that they have chosen the ATP World Tour for this major foray into international sports sponsorship."﻿