Tag Archives: instagram

The 2018 SHOT Show was full of excitement, product releases and plenty of insider news on the show floor. But did you know that up on the quiet Level 4 of the Sands Expo Center several hundred firearms dealers and business owners were hard at work getting a first-class education on how to improve their […]

Welcome to the fourth and final day of the 2018 SHOT Show! We hope you’ve had a tremendous week, we have highlighted some helpful information for you to enjoy your last day at the show. We are proud to announce that the 40th Anniversary Show hosted more than 60,000 attendees and over 2,000 exhibitors! Stay […]

Welcome to Day 3 of the 2018 SHOT Show! We are here in Las Vegas for the 40th anniversary of the SHOT Show. We are now more than halfway through the show, so we have highlighted some key information to help you jumpstart a productive day. Stay Informed Here are just a few ways to […]

Welcome to Day 2 of the 2018 SHOT Show! We are here in Las Vegas for the 40th anniversary of the SHOT Show. We have highlighted some key information for you to keep in mind while walking the show floor today. Stay Informed Here are just a few ways to keep in touch with everything […]

Welcome to the 2018 SHOT Show, it’s officially SHOT Week! Welcome to Las Vegas for the 40th anniversary of the SHOT Show. Here are some updates and information to help you get prepped for the busy week ahead. Stay Informed Here are just a few ways to keep in touch with everything that’s going on […]

Welcome to NSSF’s SHOT Show column “Working the Show.” Designed to help retailers and range owners of all sizes realize the most from their time and money spent in Las Vegas every year at SHOT Show, “Working the Show” will share how various successful retailers across the country plan for SHOT Week and what they’re […]

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

Social media expert, podcaster, blogger and popular NSSF retail column writer Michelle Scheueurman answers those questions and more in the SHOT Show University session “Advanced Social Media Techniques for the Firearms Retailer” as part of the Master’s learning track.