Arch Ale

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Transcript of Arch Ale

What is Arch AleOur Arch Ale is a smooth, balanced, crafted beer with mildly spiced flavor and aroma from the East Kent Goldings hops.Purpose of PackagingBy Kelly Knight, Greg DeGreeff, Kelley Toenjes, and Amy WrightAdults 21 years and olderCraft Beer DrinkersDraft Beer Beer Drinkers that want to try something differentTarget MarketColor & ClarityColor is measured by the absorbency of light at a wavelength.The European Brewery Convention (EBC) defines units for the color of beer.Consumer ResearchContainmentProtectionCommunication ConvenienceMinimize costs of productsPrimary packaging

Major protective barrier ( chemical and biological) Glass bottle is resistant to all gases and moisture Glass bottle has UV protection to the product Odor resistant from external sourcesContain large quantities of product in kegs Easy for handling and distribution Front and back labels and expire dateSecondary Contains primary packages Easy Distribution Easy to store Product information and labelsFinal Packed with 6-packs, 12-packs, and 24-packs Corrugated cardboard for stacking strength Display graphics and labels to catch attentionSecondary packaging &Final packagingPackaginghttp://www.craftbeer.com/blogs-and-polls/craft-beer-pollshttp://anheuser-busch.com/index.php/our-beers/#!BudweiserFamilyhttp://www.anheuser-busch.com/http://www.samueladams.com/historyArch Ale

Rooted in Budweiser’s rich heritage and authenticity, it delivers a smooth and distinct flavor you have come to expect from the King of Beers. Brewed with a variety of American Hops, this drinkable golden ale is finished over beechwood chips for a smooth and distinctive flavor.