Lessons from Hollywood: How Brands can use Storytelling to Build a Loyal Audience

How is Digital changing the Marketing industry? What is Content Marketing? And why should Brands learn to behave like media companies? I answer those questions through this lecture at Social Selling 2018 in Singapore last September. For a century, Marketers have been...

It wasn’t so long ago that ‘brand newsrooms’ – in-house publishing operations that companies staffed with armies of keen journalists, editors and producers to crank content out around the clock – were all the rage. And indeed some of the model’s early adopters, from...

For decades, media enjoyed a kind of covenant with consumers: media companies provide entertainment for free and in return, consumers paid a road tax in the form of interruption. Whether it was a full-page ad in between news stories, a radio spot in between songs, or...