Three goals of a logo

But that's not an easy trifecta to achieve without the help of an experienced graphic design professional.

Plus, the kind of logo you need will depend on what your company does and the brand message you want to communicate.

But you don't need to be a big business with a fat budget to have logo that turns heads, builds trust and speaks volumes.

Here are 10 logos of small businesses (plus one that grew big really quickly) that do it well. And you can too.

Colours are memorable

The three logos below perfectly balance eye-catching with brand and industry association through a blend of symbols, fonts and words.

This is particularly important when you are a new or lesser known business.

Studies show that colour is often the logo detail that people remember best and can boost recognition up to 80%.

The logos below for retail food businesses, Yetito and Let It Beet, express their brand personalities through fun colours and imagery a mascot and casual cutlery illustration - rather than a more traditional and serious elements.

The architect firm below uses colourful dots as a symbol of creativity and uniqueness (change), against a black background to represent professionalism and style.

Promote your offer

Your logo can also express the benefit you provide.

Lumosity is website that helps people train their brains by playing fun games. Their logo suggests this and that the brand itself is smart.