Launching our Future of Britain Blog

Welcome to the home of the Future of Britain project, a year-long research initiative from OMD UK. Britain is changing, probably at a faster rate than any time in history. Crunched consumers are weathering the storm of over five years of economic uncertainty. Social media has transformed our relationships with brands. New global economies are rapidly altering the role of Britain. The way we live our lives has been turned upside down and technology continues to dramatically shift the way we shop, play, work and live. But why is this happening and, importantly, what does it mean for brands?

OMD UK intends to find out. Over the course of the year we will be running a range of innovative research projects. We will be talking to consumers in their own homes. We will be living with consumers (virtually of course) with a detailed ethnographic study. We will be surveying large swathes of the population. All with the intention of understanding and interpreting the change we are witnessing. We have also teamed up with Reportage by Getty Images to work with the acclaimed photographer Peter Dench, who will be visually documenting modern life in Britain.

This blog will be the home of all of this work, and more. We will share our research findings, showcase Peter’s photography and provide opinions, evidence and inspiration aimed at helping brands navigate the Future of Britain.

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About OMD UK

Home of the ‘Future of Britain’ Research Initiative, OMD UK is part of a global OMD network of 8,500+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

OMD UK works with a diverse group of more than 35 clients and 100 influential and iconic brands, such as PepsiCo (including Walkers, Doritos, Pepsi Max and Quaker), the NSPCC, Channel 4, SSE, easyJet, Sony, Boots and McDonald’s. We enjoy strong and long-term partnerships with them, some dating back as far as our inception in the 1980s, and we are proud to be able to help each and every one of our clients to achieve their business goals.