Cold Call

Wayfair has been around since the early days of ecommerce. But what now exists as a single, popular brand was once an unaffiliated collection of 240 websites selling very different things. Professor Thales Teixeira discusses the rise of internet sales and search engine marketing, and delves into the minds of the company’s executives as they built an online furniture giant from scratch.
Open for comment; 0 Comment(s) posted.