Competition is stiff in our economy of stagnant, matured B2B markets. At the same time, channel distributors have a world of information literally
at their fingertips. They make many important sales decisions quickly and demand fast, convenient interactions
with suppliers. Being able to offer your distributors extra
value with distribution incentive rewards can make you
immediately more appealing than the competition. When
you offer your incentive program through an online platform, you gain additional sales tracking tools that allow
you to not only boost revenue, but feed better, cleaner
and more valuable sales insights into your business.

A distributor incentive program with the following six
features will be well on its way to improving sales tracking and strategies:

Incentive technology gives you just the right amount
of automation and control of sales promotions so that
tracking those promotions is more efficient. Use a sales
promotion calendar tool to schedule multiple, simultaneous promotions with targeted participant groups and/
or qualifying products. Include only distributors in a
particular district, for example, or a newly-released line
of high-margin products. Targeted sales promotion
strategies help you acquire the data you want about the
specific sales efforts that are most important to you.