Persuasion

What it means:

Like an argument, a persuasive piece requires you to write in an attempt to show the validity of a specific point or conclusion. Persuasive pieces, however, are more focused on bringing the reader into agreement than establishing one argument or opinion over another.

Writing Hints:

While the credibility of an argument rests largely on valid reasoning, effective persuasion also often appeals to emotions and desires. If you can make your readers relate to your reasons for believing or accepting something your chances of persuading them are much greater.