Sony's slimmer addition to the Cyber-shot W series ? the DSC-W180. In Sony?s trademark chic fashion, the camera is available in metallic red, black and silver, and sport a more slender,
brushed metal chassis that is only 18.7mm thin. An ideal companion for consumers who enjoy simple-to-use cameras, the new model features enhanced Face Detection, Smile Shutter and Digital
SteadyShot technologies, automatically optimising image settings for quality photo finishes. In addition, the new camera is designed for maximum comfort and intuitive use, so users can
easily capture detailed, vivid images.

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With a 1/2.3 type Super HAD CCD sensor and 10.1 mega-pixel resolutions, combined with 3x optical zoom and up to 17x Smart Zoom, the new camera enables large format printing of photos with
high resolution and vivid detail. Newly added in the DSC-W180 are the enhanced Face Detection and Digital SteadyShot features, which deliver stunningly clear images with maximum ease. Face
Detection allows the camera to easily detect up to 8 faces in a scene and automatically adjusts focus, exposure and white balance, creating optimal capture settings for high quality photos.

With Smile Shutter activated, users simply focus on a face and the camera shoots automatically when the person within the frame smiles.

A high sensitivity mode of up to ISO3200 also eliminates blur when shooting in dimly lit environments or when capturing fast-moving subjects. Catering to different shooting environments,
the new camera also offers seven scene selection modes: High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach, that adjust and optimise camera settings
automatically for the user?s environment, making beautiful images easier to capture.

Digital SteadyShot reduces the effects of camera shake by recording two images in rapid succession and then superimposing the images to reduce the appearance of camera shake. This results
in clear photos even under difficult shooting conditions.

In hassle-free drag-and-drop style, users can easily transfer their images and videos onto their computers via USB. In addition, the new camera is bundled with Picture Motion Browser ver.
4.2.01 software for effortless photo and video management. One of the new functions available in this version is eDeco, which allows users to easily add unique, mood-enhancing elements to
their photos and videos. These include matching photo frames, background music, text and sound effects. Another new feature is Movie Tracer, which allows the user to construct breathtaking
panoramic images using a combination of movie frames.