Flashback: 1896 - William Shakespeare, Jr., an avid fisherman of 27 years, wanted to improve on existing fishing reels so came up with a device for winding fishing line evenly back on the spool.

Flash forward: 2007 - Shakespeare® has enjoyed over 100 years of designing, manufacturing and providing quality tackle, reels, rods and other fishing necessities to thousands upon thousands of fishermen.

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Kittery Trading Post takes pride in offering the finest goods and service to enhance your time outdoors. From our selection of quality brands and products to the knowledge and personal service of our staff, we continually strive to maintain your confidence and trust. Thank you for your patronage.