Winnecour's background is not in food. He's currently a nurse manager with Eliada. "And I was an emergency room nurse for a while and also went to A-B Tech for nursing," he said. He was also involved as a camp nurse of a weight-loss program. His past experiences made him interested in health through food, he said.

"Many of these major health problems, whether heart disease or diabetes or cancer, I became more aware of how they were tied to weight and obesity and all the manufactured foods we eat," he said.

Winnecour joined Crossfit and got involved in the paleo way of eating - known as the "caveman diet," which limits grains and processed foods. "There are a lot of different takes on what that is, but essentially it's eating low and basic on the food chain, trying to eat foods that are minimally processed," he said.

"That was basically my journey in terms of health awareness and the experience of eating what I call cleanly, which means minimally processed, no sugar type foods," he said.

Struggling to eat that way in restaurants, and meeting others who felt the same, Winnecour decided to get into the food business. "The research process drilled down to the idea that one of the lowest points of entry was a food truck," he said.

A Kickstarter campaign in recent weeks raised about $16,500 for the project, with Winnecour supplying his own funds for the rest.

Morning menu items include breakfast sliders with baked egg used in place of bread, sweet potato hash with kale, onions and garlic.

Lunch includes cobb and Greek salads, as well as meatballs made of beef, pork and lamb, which can be had with vegetable "noodles."

"Those are our biggest selling items," Winnecour said.

Though the truck is permitted to sell food, it is not yet permitted to sell within the central business district, though Winnecour said those applications are processing. For now, find the food truck at Crossfit Asheville. Keep an eye on the Fuel Food Truck Facebook page for more.

Twice the bird

Rocky's Hot Chicken Shack is expanding.

Richard Cundiff, who owns the restaurant with wife Lauren Cundiff, said Rocky's will open a second location in south Asheville in spring of 2014.

Rocky Lindsley, a local musician, first opened the restaurant in South Asheville in 2009. The Shack, though lacking in aesthetic appeal, developed a quick cult following for its hot chicken, the spiciest of which used ghost chili for extreme heat.

A year later, the restaurant quietly closed.

In 2011, the Cundiffs invested in Rocky's. A new location opened that year on Patton Avenue in West Asheville, with Lindsley in the kitchen.

Lindsley is no longer involved in the day-to-day operations, but he sometimes serves as somewhat of a hot-chicken consultant for the restaurant.

The Cundiffs are keeping mum about the exact details of the new South Asheville location for now.

"At this point I still need to be slightly cryptic about specifics, but we are returning to South Asheville where it all began," said Richard in an email.

Brian Good, his father Tom and business partner Lawrence Perkins, will open a second location of Asheville Sandwich Company at 491 Sardis Road this winter.

The group, collectively known as Ultimate Restaurant Management, has also purchased Digable Pizza at 794 Haywood Road in West Asheville.

The ASC on Sardis Road will open in a Roadrunner Market convenience store building, in a restaurant space that used to house Kim's Deli. With a hood system, a walk-in freezer and walk-in cooler, the new space will act as a commissary for the original Asheville Sandwich Company, which is located on State Street in West Asheville.

The Sardis Road location will also have a drive-through window.

"It's a similar situation to our current sandwich shop in that it's connected to a convenience store and gas station," said Brian Good. "The guy who owns the Roadrunner Markets wanted us to open up in there, and we're pretty excited to be partnering with them."

Good said he hopes the partnership will lead to more such arrangements. Eventually, said Good, Ultimate Restaurant Management would like to franchise ASC.

"That's the direction we're focusing on right now," Good said. "Especially teaming up with Roadrunner, it's opening the door for us in that type of market."

The target opening date for the new location is Dec.1. The menu will be similar to that of the State Street ASC, only with more breakfast items.

"There's a heavy breakfast crowd from people driving to and from the school over there," said Good.

For now, Ultimate Restaurant Management has closed Digable Pizza and is working on renovations to the building. "It needs a lot of attention," said Good. "We love the location, and it's got a hood system and all that, but it needs a lot of work."

The group isn't sure what they will open in that location. "We want to be methodical with what we open there," Good said. "But it's a very small space."

Good knows one thing: Kanoo, the pan-Asian restaurant the team had planned to open at 747 Haywood, is not going into the Digable spot. Look for Kanoo to open elsewhere, likely in a year.

"We'll probably end up doing pizzas or something along that line," said Good of the old Digable spot. "Just because it's built for a pizzeria. Nothing's off the table yet. This just fell in our laps fast."

For more about Asheville Sandwich Company, visit ashevillesandwichco.com.