More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media. MORE

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization. MORE

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly. Twitter also helps me get lots of website traffic every week. MORE

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Many participants mentioned how visual media can help expand access to health messaging. MORE

Twitter is changing its look , and like it or not, your nonprofit better be ready. Here are 4 ways you can set yourself apart using the new Twitter layout. With the new feature Pinned Tweet, you can pin one tweet that you would like to feature to the top of your Twitter profile. MORE

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts? MORE

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” To some people this may be as simple as knowing that there is an industry hashtag on Twitter that they can quickly check once a week and filter to see what links are being shared. If you have allocated resources for social media monitoring, 20% of them should go to the tool and 80% on human analysis. MORE

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency. MORE

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations MORE

In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us. The post 8 Social Media Trends to Watch Out For in 2016 (Infographic) appeared first on JCSM. Infographics Social Media 2016 CJG Digital Marketing Meerkat Periscope social media trends MORE

With 316 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. But where and how to start using Twitter? Social media time-saving and management tools are also covered. MORE

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool. MORE

We all know that sharing is the gold standard of social media. Here are 6 proven methods to get more social media shares. Your social media content should reflect the values of your online community and help them see themselves within it. MORE

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section. MORE

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I To illustrate: Here are 3 common questions I receive every day in my inbox and in my Twitter feed: “How can I get 10,000 fans on my Facebook Page?”. “My MORE

Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network. MORE

I would like to point out two such tools today, both of which rely on the Twitter API. Use this tool to quickly visualize a network based on a Twitter hashtag (now available in widget form as shown below using the Canadian Politics hashtag as an example). MORE

There’s no better Twitter-er to learn from than Donald Trump , whose technique “allows millions of supporters to make his case for him,” reports The New York Times. Put Trump’s Twitter tactics to work today for your organization. MORE

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. Media Literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. I would love to see an evolution occur where Media Literacy includes Digital Literacy and vice-versa, as I think they are inseparable in this day in age. MORE

I put this simple message out on Twitter: “Hey Twitter, can you help me out? I am looking for small rural clinics and hospitals using social media.. And you might want to ask, “How are other domestic violence agencies doing social media? MORE

million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. Granted, The New York Times has a full social media desk with a team devoted to reader engagement and news journalism. With over 10.6 MORE

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? MORE

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? What tools are available to help me save time on Twitter? Social Media Series: Tweet for Success 2017 from Julia Campbell – J Campbell Social Marketing. The post Twitter for Newbies – A Step-by-Step Guide to Success appeared first on JCSM. Marketing Social Media Speaking Twitter Newbies presentation Twitter 101 Twitter marketing MORE

The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. Thankfully Twitter did not completely overlook nonprofits. MORE

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. There, I said it. MORE

Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing. MORE

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work. MORE

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. MORE

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused. MORE

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. There, I said it. MORE

Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights. MORE

Our consulting organization CEPSM has a Twitter account ( @cepsm ); and so do nearly all of the consultants that work here. That being said, we all primarily use our individual Twitter accounts (e.g. Also, let's assume that we all understand and follow the basic rules of social media engagement , i.e. things like ethics, conflict of interest and common sense.]. have to do with strategic marketing, digital engagement, social media, etc…). MORE

Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search? MORE

Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. And while you’re at it, check out the three keys to social media success ! MORE

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Here are 6 reasons that your nonprofit may not be ready for social media. MORE

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. MORE

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. MORE

Again, I admit that I am usually the first to criticize others for jumping to conclusions way too early on social media (before any facts are known), and yet here I was, doing just that, fervently defending the “innocent until proven guilty” principle. MORE

Here are a few suggestions for starting something good for your social media practice in 2017. Get Your Twitter Account in Shape. Clean your Twitter account. 8 Ideas for Nonprofit Twitter Lists ). I apologize for the headline (and the macarons). MORE

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert. MORE

Here are 6 techniques and tools for finding these friends and influencers on Facebook and Twitter. Most (not all) nonprofits have a bigger email file than social media following. TWITTER TECHNIQUE: Upload Your Email File. Find this Twitter feature in Discover> Find friends. MORE

The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. Thankfully Twitter did not completely overlook nonprofits.

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency.

Again, I admit that I am usually the first to criticize others for jumping to conclusions way too early on social media (before any facts are known), and yet here I was, doing just that, fervently defending the “innocent until proven guilty” principle.

million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. Granted, The New York Times has a full social media desk with a team devoted to reader engagement and news journalism. With over 10.6

I would like to point out two such tools today, both of which rely on the Twitter API. Use this tool to quickly visualize a network based on a Twitter hashtag (now available in widget form as shown below using the Canadian Politics hashtag as an example).

Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network.

More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media.

Twitter is changing its look , and like it or not, your nonprofit better be ready. Here are 4 ways you can set yourself apart using the new Twitter layout. With the new feature Pinned Tweet, you can pin one tweet that you would like to feature to the top of your Twitter profile.

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization.

There’s no better Twitter-er to learn from than Donald Trump , whose technique “allows millions of supporters to make his case for him,” reports The New York Times. Put Trump’s Twitter tactics to work today for your organization.

With 316 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. But where and how to start using Twitter? Social media time-saving and management tools are also covered.

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media.

Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network.

More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media.

Here are 6 techniques and tools for finding these friends and influencers on Facebook and Twitter. Most (not all) nonprofits have a bigger email file than social media following. TWITTER TECHNIQUE: Upload Your Email File. Find this Twitter feature in Discover> Find friends.

Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? What tools are available to help me save time on Twitter? Social Media Series: Tweet for Success 2017 from Julia Campbell – J Campbell Social Marketing. The post Twitter for Newbies – A Step-by-Step Guide to Success appeared first on JCSM. Marketing Social Media Speaking Twitter Newbies presentation Twitter 101 Twitter marketing

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Many participants mentioned how visual media can help expand access to health messaging.

Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search?

Here are a few suggestions for starting something good for your social media practice in 2017. Get Your Twitter Account in Shape. Clean your Twitter account. 8 Ideas for Nonprofit Twitter Lists ). I apologize for the headline (and the macarons).

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. Media Literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. I would love to see an evolution occur where Media Literacy includes Digital Literacy and vice-versa, as I think they are inseparable in this day in age.

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I To illustrate: Here are 3 common questions I receive every day in my inbox and in my Twitter feed: “How can I get 10,000 fans on my Facebook Page?”. “My

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. There, I said it.

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. There, I said it.

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights.

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.

Our consulting organization CEPSM has a Twitter account ( @cepsm ); and so do nearly all of the consultants that work here. That being said, we all primarily use our individual Twitter accounts (e.g. Also, let's assume that we all understand and follow the basic rules of social media engagement , i.e. things like ethics, conflict of interest and common sense.]. have to do with strategic marketing, digital engagement, social media, etc…).

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Here are 6 reasons that your nonprofit may not be ready for social media.

Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. And while you’re at it, check out the three keys to social media success !

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing.

I put this simple message out on Twitter: “Hey Twitter, can you help me out? I am looking for small rural clinics and hospitals using social media.. And you might want to ask, “How are other domestic violence agencies doing social media?

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly. Twitter also helps me get lots of website traffic every week.

In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us. The post 8 Social Media Trends to Watch Out For in 2016 (Infographic) appeared first on JCSM. Infographics Social Media 2016 CJG Digital Marketing Meerkat Periscope social media trends

We all know that sharing is the gold standard of social media. Here are 6 proven methods to get more social media shares. Your social media content should reflect the values of your online community and help them see themselves within it.

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” To some people this may be as simple as knowing that there is an industry hashtag on Twitter that they can quickly check once a week and filter to see what links are being shared. If you have allocated resources for social media monitoring, 20% of them should go to the tool and 80% on human analysis.