Wednesday, February 17, 2016

Trend Killer

I don’t know about you, but it feels like the pace of change is at an all time high. Combined with a hyper-competitive struggle to find and keep the best talent, it is clear that staying current as leaders is no longer a ‘nice to do.”

It truly is a “must do."

New social media tools are exploding onto the scene everyday, and they all can be used to connect with employees and candidates alike.

Let me say that again. They ALL can be used to connect with employees and candidates alike.

Just A Trend?

Have you fully embraced social media yet? If not, are you comfortable filling the role of “empty suit” in your organization?

I hate to break it to you, but simply because you’ve been so scared to look bad in front of your team because you don’t how to use these business tools (yes, business), doesn’t mean you are some sort of strong leader. What you’ve actually done is position yourself as the odd man (or woman) out.

Put simply, all of your employees and the talent you want to hire are using multiple social accounts. However, since you are now invisible you no longer matter. Oh, and saying you have a LinkedIn account with (hopefully) a picture, and a couple of job titles and dates of employment doesn’t count.

You’re invisible.

Much More Than A Trend

The solution to the seemingly bottomless pit that you continue to dig for yourself has two simple steps.

1 Stop taking pride in the fact that you don’t use contemporary tools for business. Just be quiet. You’ve all ready proven how clueless you are with respect to how all of society now interacts, and you aren’t going to kill this trend. Just. Be. Quiet.

2 Eat a gargantuan slice of humble pie and reach out to someone you trust to help you get started. (Insider tip: social media tools are so ridiculously easy to use even you will be a pro in a few hours.)

How About You

Am I fired up about this topic? Yes! But it’s really not social media that I’m focused on today. If that’s all you’re taking away from this post then either you’ve completely missed the point; or, I’ve done a poor job of explaining myself.

You and I must be contemporary leaders. We don’t have a choice. We need to push ourselves into areas where we are uncomfortable. It's time for us to be better every day. Claiming that we’re “old school” and “don’t have time for that stuff” makes us sound stupid.