This week's Superstore add boasts they'll beat anyone's price by 10% on any items advertised on their front page with a price guarantee next to it. Their Prime rib price is $5.99 per pound, but if you take in the A&P ad you should be able to get it for $3.60 per pound.

Same goes for Butterball turkeys. Superstore has them for $1.99, Super WalMart has them for $1.47. You should be able to get them for $1.33 at Superstore.

To answer the original question, I've picked up prime ribs from Dominion a few times with excellent results.

I tried matching at Superstore and they pointed out that the prime rib at A&P isn't trimmed and theirs is so it's not the same product.

The turkeys at Superstore are stuffed and the WalMart turkeys aren't so again it's not the same product.

What got to me was the attitude of the Superstore customer service employees we asked before picking anything out. They blatantly said "we have people working on these ads to ensure we don't give anything away."

If you can be bothered, you should complain to Loblaw's customer service. While their interpretation is literally correct, their attitude stinks.

This reminds me of when I tried to get a downtown store with a big "we price match" sign to match the $20 cheaper price of the item at Cayne's in Thornhill. They refused because this was Cayne's regular price and they only matched "advertised specials".

Remember that when you buy a stuffed turkey, you are paying turkey prices for bread. The stuffed turkey should be cheaper :-)

I picked up a small $3.99/lb rib roast from Metro today, and it is in the oven now. Frankly, it was well trimmed, and less than half the price of their Red Grill Angus roasts (which had slightly better marbling).

A Loblaws employee should not underestimate the competition.

ed. to add: Just finished devouring the $11 roast, very tasty with pan gravy and fingerlings. Enough for three, and well worth it.

I found a nice rib, suitable for 3 people, at the Danforth/VP Metro. Obviously it hasn't been eaten yet, but it was nicely trimmed and somewhat marbled. However, I was lucky. Only one other roast in the rather large case was well trimmed. All of the others had large portions of the tough cap - enough to make these roasts significantly more expensive than their selling price implies. Most had little to no marbling. Indeed, the guy who was stocking the adjacent case commented on my ability to pick and mused that the roast I got probably was a mislabeled "Red Grill" cut and shouldn't have been in the sale fridge. Good luck.

We have used Dominion/AP/TheBARN and now Metro for most of our Prime Rib Purchases. Always ask the butcher for what you want rather than look in the counter, they will cut and trim it better when ordered this way.

Worth a try. I have had the butcher at a Sobey's cut 1.75" boneless rib steaks for me when the trays, on special, were too thin. He opened a new cryovac bag, then carefully cut and trimmed my order, and weighed it for sale pricing.Perhaps good service is a suburban thing!

Some posts about Prime Rib in general have been split over to the General Topics board so more hounds can benefit from the great info in them. You can find them here: http://chowhound.chow.com/topics/581739

Ended Up with a 7kg American Choice grade from Costco. Seven bones, cooked slowly after searing on the barbeque. Turned out excellent, very pleased. I trust a prime grade could possibly been better marbled, but I was extremely pleased.Cheers