Dot.com contrasts

At the point of Boo’s collapse, we’d built BlackStar to a turnover of $1m per month, with a total operating spend (excluding marketing) of less than $2m in the two years we’d been trading. Our product development costs (i.e the website, and all our fulfilment and customer service systems etc) had been less than $200k, whereas Boo had spent $250k solely on the feasibility study for theirs!