With millions of records you’d think we’d struggle to find unique individuals amongst them, but
that’s just not the case. Because we can segment people by their interests as well as the more
common age and location, we really can find the exact people you are looking for.

OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text.
By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.

49.6% of companies use data provided by third parties. This is the finding of research conducted in 2016 by Royal Mail Data Services. The figure may surprise you, as we're often told that prospect data is a no-go area, but it's a proven option, that works.

Email is often one of the most important aspects of the direct marketing mix for both business and consumer marketing. In a study just published in March 2016, 64% of companies rate email marketing as the most effective marketing channel.

The quality of the list is the single most important success factor in a DM campaign. The more thought put into its selection, the more accurate the targeting will be and the more responsive the campaign.

4 MARCH 2016

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