Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.Base pages needed for creating a good SEO platform:

We will need content each month to optimize your specific keywords. Search engines will frequently scan your website for new information, thus if your site is static it will be ignored later. Think of your website as a work in progress.

In order for a business to succeed in South Africa and to understand the marketing of a business, it is important to have an overview of our economy, the challenges and the opportunities.

Unofficial unemployment estimates rate as high as 40% with a quarter of South Africans living on around R 10,00 a day! This is exceptionally high considering the diversified key economic sectors we have, for example : mining, agriculture, vehicle manufacture and assembly, food processing, clothing and textiles, telecommunications, energy, financial and business services, real estate, tourism, transportation to name a few.

It is therefore logical that a huge number of opportunities exist and it is vital to assist the unemployed 40% of our country into contributing successful individuals, but how?

Claw is ambitiously embarking on this journey and proudly willing to contribute to the success of business growth in South Africa and the empowerment of a diverse range of business sectors building successful small and medium business sectors.

It is a fact that 50% of all start-up companies fail within the first two years and 80% within ten years….why?? Simply, a lack of clients due to the fact that there has not been efficient marketing of the business. Don’t give up!!

There is such an array of potential platforms to advertise your business on, lets explore a few options:-

Social MediaWhile traditional social media offer a variety of opportunities for companies in a wide range of business sectors, mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs etc.Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.

The Importance of Having A Website for Any BusinessOne of the most surprising things when you look at small businesses is how many of them don't have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don't have a website you are missing out on all of this potential business. Even if people don't buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.

A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don't have a website and without one this is exactly what they will remain. If you don't have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can't get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money and if you are on a tight budget you can even get free websites. Remember you don't need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.