MEET SHAIFUL!

Colour Up Your Stride with Adidas Originals Supercolor Range

Trends come and go and that is a common cycle that occurs in the fashion world. However, when a trend is elevated into a cult, it immediately becomes immortal, continuously revered by one generation to another. Case in point: The eternal charm of Adidas Superstar sneakers range. Originally introduced by the German sportswear purveyor as a basketball shoe in the 1970s, the Superstar was a favourite among the NBA players, especially basketball icon Kareem Abdul Jabbar. Subsequently, the sneakers achieved its cult status within the street fashion scene when legendary Queens-based rap group Run DMC made the celebrated basketball sneakers as part of their unique style identity in 1983. Even up to now, after more than 40 years of existence, no other sneakers are known to have its relevancy to the fashion sphere and its iconic status revoked other than the Superstar itself.This year, the original footwear that screams the importance of individuality and fashion liberty is set to sport new look through adidas Originals Supercolor collection.A special collection resulted from the hip collaboration between adidas Originals and pop culture impresario Pharell Williams – a superstar in his own right – the Supercolor sees the iconic footwear silhouette transformed via a spectrum of 50 different colourways. From pallid haze to the vibrant collegiate gold, one is literally spoiled by choices and liberty in terms of colour. Nevertheless, no matter how one may choose the colour of choice based on mood or a strong predilection for certain hues, the aim of the Supercolor collection, according to Williams, is to impart a freedom of expression and to celebrate equality via the storied footwear. “With 50 colours of the Superstar, everybody will be able to select his or her colour,” says Williams. “It is more diverse than any pack ever before and therefore, it is more individual than any pack ever before.”He further adds: “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.” Currently available globally at adidas Originals stores, the adidas Originals Supercolor range retails between RM160.00 to RM 190.00 for kids and RM350.00 for men. Purchase your Supercolor range online at http://shop.adidas.com.my/originals and you may stand a chance to win a pair of adidas Originals Supercolor for yourself. Log on to the website for more details. *Photos courtesy of adidas Originals To locate your nearest adidas Originals store and/or to purchase Adidas goods online, visit http://shop.adidas.com.my

EDITOR'S LOVE LETTER

One month from now, Christmas will be upon us, followed by New Year. Again, shopping malls and stores are literally screaming, “’Tis the season to go shopping!”

If in the previous years, our choices were limited to four collections – spring/summer, pre-fall, fall/winter and cruise - per year, the recent years have seen quite a surprising change. Spring has been separated from summer into a distinctive collection and same goes to winter – on its own. Overall, there are FIVE collections in a year! Does this mean yay or nay?

To the retailers, it is a certain 'yay' because it will lead to greater profit generation. To fashionistas who are always hungry for new clothes, it also means a huge ‘yay’ as they can keep on hunting for what’s new every day of the week. But what about fashionistas who are into fashion but lag behind when it comes to the finance part? A really tough situation, I suppose.

In this kind of situation, most fashionistas are torn between ready-to-wear and the accessories. To the accessories camp, accessories are worth investing in as they are not prone to seasons.

Take Birkin for instance. Regardless of what year or season, a black alligator hide 50cm Birkin in glossy finish is always relevant and goes well with anything, even in the next thousand years to come. So is Céline Luggage bag by Phoebe Philo that not only practical but also stands the test of time. Safe-keep them well and they can be the best heirlooms any girl could ask for.

While ready-to-wear is never a man’s problem, since menswear silhouettes and looks remain much the same season after season, the problem is more obvious with women.

Being season prone, many smart shoppers opt to stick with iconic or permanent pieces. Not only they are forever relevant but most importantly, they often last for a lifetime! Yet, there is a downside to it, if you were cash-strapped: They cost more than seasonal pieces. Furthermore, do not expect them to be seen on the sale rack once the season ends.

Speaking of permanent pieces, one of my favourite permanent or iconic looks that can be worn from day to night is the wrap dress by Diane von Furstenberg. Simple yet sexy, practical yet chic, the wrap dress has stood the test of time since it was first produced in the 1970s.

Furthermore, its appeal also lies in one fact every chic woman embrace: A wrap dress does not bring out the je ne sais quoi of a French woman or the cosmopolitan elegance of a New Yorker in you. Instead, it enhances your femininity, regardless of your age, your race, or your social background. Just as true as its creator once said, “Feel like a woman, wear a dress.”

So, no matter what your choice is, always remember that comfort is the main key to happiness and satisfaction. After all, having to walk and pose in pain for that bandage dress can be a waste of time, dear!

From me and Fashion Heaven Rants, wishing you a very chic Merry Christmas ahead!

Beaucoup d’Amour

Shaiful

WHO WEAR WHAT?

Sharon Stone seen with Mademoiselle Longchamp bag at Los Angeles International Airport (LAX)