And The Hurt Locker‘s underdog triumph meant that positive Twitter sentiment about Avatar plunged, which is best interpreted as fans mourning James Cameron’s defeat.

While the lack of live-streaming for the actual ceremony was frustrating for both Cablevision customers and cord-cutters nationwide, the social media surrounding the ceremony seems to have done its job and driven audiences to ABC. Though the fact that the highest-grossing film of all time (before inflation) was up for seven awards probably didn’t hurt, either.