Hacks and Flacks

March Communications - Management & Marketing

31 - Cut the Complexity

What's one buzzword that's just about run out of steam in the world of healthcare? "Solutions." Boston Business Journal reporter Jessica Bartlett hears it often enough, and that's because she's regularly pitched by PR professionals working on behalf of the region's many healthcare businesses. Off the back of a recent Pub Club of New England speed pitching session, Jessica joins Hacks and Flacks this week for a discussion about media outreach and reporting. She offers a glimpse into the dynamics and expectations of Boston Business Journal's readership, and insight into the story ideas - and headline opportunities - that catch her eye as a healthcare reporter covering one of the nation's top markets for that industry. LINKS: Follow Jessica Bartlett on Twitter: @BOSBIZJess Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram:@hacksflacks Follow our Facebook Fan Page: Hacks and Flacks Podcast Follow March Communications on Twitter:@MarchComms Visit the M+PR Nonsense blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iTunes, Stitcher orPodbay today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!