Promotions

Analyze Your Promotions from All Angles

The story of a promotion is not simply the story of the promoted SKU. After all, a consumer doesn’t shop in isolation — she’s surrounded by non-promoted SKUs that can be equally influential on her purchase decision. To assess the impact of a promotion you have to do the same — you have to consider promotional effectiveness for the promoted item, the non-promoted items, the event and the category.

Optimize promotional pricing, minimize lost sales and out-of-stocks, and make the most of every promotional event with SOLYS. SOLYS’ analytics integrate internal data warehouses with cross-channel POS data for a complete picture of past, present and future promotional events.

SOLYS enables you to:

Assess incremental promotional effect on a group of promoted items, the category, other segments within that category and non-promoted items.

Analyze and compare individual promotions to determine which advertising methods work best for which SKUs and which locations within the store or category optimize promotional effectiveness.

Optimize the timing of promotional events.

Identify the historical benefits of the lift of promoted items at varying price points across time.

Avoid out-of-stock and excess inventory by more accurately forecasting the projected lift of a future promotion.