33. – PR should always come before advertising. Advertising doesn’t build your brand, it helps you protect your brand. Know the rules. PS. The trick isn’t to hire a creative advertising agency, the trick is to hire a PR agency that can help you build talk value, then hire a marketing pro like me after.

32. People will perceive your price to be smaller if you display that price in a smaller font.

31. Make sure your YouTube videos are in playlists. Google like pages that use playlists.

30. The trick is to get the user to the ah-ha moment as fast as possible so they keep coming back and keep talking about your service. First impression really counts if you want a successful tool.

29. Selling time is the new tech trend. People buy time and will keep demanding it.

28. Enter your site domain into copy scape to search for copies of your page on the web people took from your website.

27. Content is king and tools are queen if you want to succeed online.

26. Penny pinchers are actually the worst customers to have. Try beat on experience not price so you never burn yourself out.

25. The about page of your website is usually the second most visited page of your website. Hire a good copywriter for this page.

24. Your website/blog should be using AMP “AKA” Accelerated Mobile Pages in 2018. You only need to do a quick search on YouTube to find some cool plugins for this.

23. Build must have products, not nice to have products.

22. Talk to people like they already own it.

21. You must know your CAC cost from week one when marketing. Never guess this!

20 Find out the hobbies of your target market and test them in your video ads.

18. Test reality marketing videos and see if you get better results. Video ads are worth the weight in gold.

17. Having duplicate content on your website is bad for SEO.

16. Stay at home mums are on a shoestring budget. Get the price right for them.

15. People in the service industry will burn themselves out if they never grow year after year with ever diminishing costs. I can help you fix this problem.

14. Create a strategy not a plan. The strategy will show you the real numbers.

13. Average people are good at ignoring you. Study the pain and mind of your buyer to drive up sales.

12. The right business & marketing books and training will give you back the business years you think you lost. Read more books in 2018. I have some must read books you should buy in my book store in the top menu.

11. The most expensive thing you could do is pay attention to the wrong people. Learn from the very best every time.

10. Giving value doesn’t have to be something to do with business.

9. People are more interested in personalities than corporations.

8. Humans are motivated by rewards.

7. Good marketing consultant can change your business. Stop being tight on this part of your business. Talk to me today if you need help with this.

6. Learn to pay for a customer if the lifetime value of that customer pays a good return.

5. Use large text if your market age is over 50 years of age.

4. As you focus on sales, your competition are inventing and investing.

3. People rub off on us. Your income level will be on average of the five people you spend the most time with. Learn to like networking with others.

2. Business is a brain game, not a body game. Learn to read more books.

1. People buy from you because they feel understood. Talk in the right language in your ads.