This weekend I got a personal insight into the psychology behind the crowdfunding craze.

My wife and I were big fans of a show called "Three Sheets" from the new defunct MOJO HD network. If you haven't seen it, the comedic host of the show (Zane Lamprey) travels around the world engaging in local drinking customs and traditions. It's fun, funny, and even kind of educational. We loved it! (There are some free episodes on YouTube, but the video quality is pretty bad. You can buy streaming episodes on Amazon, if you like the show.)

Anyway, this weekend I heard about a new show from the same folks called "Chug" and they had a Kickstarter page! My initial reaction was, "Yes! I want to support those guys -- I'll pitch in $25.00 or so." But when I followed the link I discovered that the campaign ran last year, the show got funded, and the episodes are now available on-line... for $2.99 each. "Three bucks?!" I thought, "Oh, man. Screw that."

It wasn't until I was talking to my wife a few minutes later that I realized my logical fallacy. I was ready, willing and able to pay $25.00 for their Kickstarter campaign, but I didn't want to spend $2.99 to watch a completed episode of the show. In fact, I can buy every single episode of "Chug" for less than I was willing to donate on Kickstarter.