IT'S IN OUR DNA. AND EVERYTHING WE DO.

Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

Always Innovating

At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.

OUR DNA

Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

Georgia-Pacific defines sustainability as “meeting the needs of society today without jeopardizing our ability to do so in the future.” It’s a thoughtful way to address the here and now, while planting seeds for future generations. And at GP, we’re doing it every day.

It’s no secret that innovation has been a leading component to Georgia-Pacific’s success. That’s why we continually challenge every employee at GP to think of innovation as a means to create value in new and different ways, not just in technology but in all aspects of business. This can include new processes, markets/channels, and customer experiences.

All over the world, our customers look to GP to consistently deliver exactly what they require, and innovate to provide what they need in the future. To do this, we constantly push ourselves to improve our products themselves, as well as the process of delivering them. Listening to our customers and making enhancements help us to continually achieve and improve quality.

Our customers are the lifeblood of our business. Each of us is continually called to understand and strengthen relationships with existing and potential customers. By focusing on these relationships, we are better able to listen and anticipate customer needs.

Simply put, Value Creation is why we are in business. And over the long term, real value creation for our customers and society through economic means is what will keep us in business and allow us to grow. Consistent application of our Market Based Management (MBM®) framework and tools will help us create value in the long run.