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Let’s talk about persuasion. It can be argued that any intentional communication is an attempt at persuasion. Think about it – at the very least you want to make sure that whatever you’re saying, people are listening. To command the attention of an audience requires some type of persuasion! Persuasive communication in a business context …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …