Racing Post is one of the lucky publications that has its niche cornered. Similar to publications with a strong hold on their audience, it has successfully put online subscriptions to good use since the early 2000s. But not all paywalls are created equal, and Racing Post was working with a homemade solution that was no longer cutting the mustard. It decided to revamp its paid content strategy to better serve its consumers, grow subscriber numbers, and collect greater insight into its audience.

BEST PRACTICES SERIES

Panopto, a video platform provider for the enterprise and education markets, introduced a product update with a comprehensive way to search inside video content. The update allows Panopto customers to search for any word that is spoken or shown in their videos, and fast forward to that precise moment.

Enterprise and education videos often run 60 minutes or longer. Being able to find and fast-forward to specific moments is essential. Most traditional video platforms, however, only offer basic search capabilities, making it difficult and time consuming to find phrases mentioned by a speaker, words shown on-screen, or key topics covered in a video.

This update allows Panopto's enterprise and university customers to search video content as easily as they would search a document, website, or email. Every recording, new and old, stored in an organization's Panopto video library can now be searched for words spoken by any speaker with new automatic speech recognition; words that appear anywhere in a video -- including text shown on-screen during screencasts and handwritten words shown on whiteboards -- with new optical character recognition; words from PowerPoint and Keynote presentations, including speakers notes; words that are part of a video's public notes or comments.

Once a keyword has been found, customers can instantly fast forward to the moment in the video where the keyword appears.