GROCERY

Consumers are shopping multiple grocery stores. What’s your carrot?

75% of U.S. grocers rely on Valassis

Why? Consumer behavior keeps shifting. The average shopper now goes to four different retailers for groceries.* To plan grocery trips, people still prefer printed circulars, while gradually adopting e-circulars. Our retail clients look to us for insights, ideas, and effective, efficient media strategies that integrate print and digital – to stay top-of-mind and drive shopper trips in store and online.

Source: Kantar ShopperScape®, Dec. 2017

$12.48

ROI

$12.48

ROI

PROOF OF ACTIVATION

CASE STUDY

See how a leading discount retailer integrated digital display ads to support their printed circular, generating incremental sales and a $12.48 return on investment...