Proper Propaganda is a PR and digital marketing agency that helps companies seeking to shake up the status quo craft and spread their stories.

We are based in Montreal and Vancouver, and offer an innovative pricing model that prioritizes output as opposed to time.

WORK

WAZER

We hate the term “disruptive technology” as much as Kim Jong Il hated the phrase “We’re out of Hennessey.” (Though since he was the company’s biggest customer, he probably didn’t hear these words as often as we hear jackasses talk disruption). Sometimes, however, tech is game changing and merits the moniker. WAZER’s desktop waterjet fits the bill. We were honored to handle the PR for their million plus dollar Kickstarter effort.

ZEEQ

REM-Fit are OGs in the sleep game. PR firms are generally filled with people who claim they “don’t need sleep” (PR people tend to like strange badges of honour). That we love and cherish shut eye may have been the reason we got hired to do PR for REM-Fit’s smart pillow, ZEEQ. In any case, sleep was a central factor in us crushing this one.

NSL COMM

We always felt David Bowie was a tad pretentious. That said, we were thrilled when NSL Comm tapped us to embark on their space odyssey. We delivered on our promise to create inter-galactic buzz.

NUA Robotics

Israeli startup NUA Robotics engaged us to make them stand out at the Consumer Electronics Show (CES). We followed through with a media outreach campaign, that garnered hundreds of media hits around the Planet and had other companies at CES as jealous as Fidel’s mistress.

REVOLS

Like the words of Uncle Ho, this uprising spread far and wide, in the process generating hundreds of media hits around the globe that helped our client raise $2.5 million USD on Kickstarter – the largest amount ever amassed by a Soviet Canuckistani company on that platform.

Hockey IntelliGym

Via a sustained media and influencer outreach campaign Israel-based Hockey IntelliGym sought to expand its empire in Canada and the US. We fomented a revolution whose impact would have made Che smile.

BREATHER

Our Politburo designed a multi-angled media relations campaign for Breather – current darling of the tech startup world – that continues to drive oodles of high value coverage in places like Inc Magazine, Dwell, Business Insider and The Globe and Mail.

MINDSET

Little did Marx know, distraction caused by tech might be the ultimate undoing of the Liberal West. Mindset is a headphone designed to help users conquer distraction and achieve total glory. They engaged us to conduct PR for their Kickstarter. By campaign’s end, there was significant top tier media coverage and over $1 million had been raised.

RISE KOMBUCHA

Similar to Sputnik, RISE sought to launch its two newest flavours of Kombucha with a bang. Unlike the USSR, RISE tasked us with designing a unique media event (that did not involve a dog named Laika or any questionably engineered commie spacecraft).

NURA

Nura knew two things about us prior to hiring us: that we had a strange fixation with Mao-era woodblock art and that we could crush a headphone campaign on Kickstarter. We’d like to think they hired us based on the former, though their hunch proved right about the latter.

GROBO

Off-hour activities aside, Grobo knew we had what it took to launch a cannabis growing system. Their heady revolution spread across niche and mainstream media, and the client caught a green wave all the way to the bank.

POWERUP

PowerUp is one of the hottest consumer drone companies today. We worked with them to help build their brand post Kickstarter and launch their retail sales.