Cheeky Reubens

——— Cheeky Reubens are a husband and wife team that create and sell amazing plug in pendant lights. With a growing list of wholesalers they were looking to step up their game so we worked with them on a complete rebrand; including a refreshed website using the shopify platform and some new packaging that would make an impact on the shelves.

Knowing their passion for simple and industrial design, the brand we created for them is clean and bold with a hint of playfulness. Their name stems from a nickname that relates to their mutual-ginger-hair-heritage and so it was only fitting to have a bit of fun with their logo and include custom drawn outlines of their hairstyles.