The booklet is only 12 pages long and contains some amazingly helpful ideas for any retailer. They'll learn how to do a simple joint venture with another local retailer to increase their database. They'll discover how to get people coming into their store ready to buy rather than just look. They'll see how easy it is to increase the average size of each sale they make as well as increase profits by installing security cameras.

The booklet is given away for free but it contains such valuable ideas that many people (like me) are happy to recommend it to any retail person they know. (So it works well as a marketing magnet.)

He has an irresistible marketing magnet called 'The Back Pain Solution- Five proven strategies for eliminating back pain I learned over 20 years of international practice'

This is a helpful 16 page booklet that talks about the major causes of back pain and some practical ideas on how to fix it. The booklet is jam packed with helpful tips and ideas on back pain solutions that work, mistakes to avoid when treating back pain and so on. This booklet is perfect for anyone who has back pain. And is super easy to recommend to other people who have back pain they want fixed.

Now your irresistible marketing magnet can take many formats.

It can be a booklet, a DVD or CD, webinar, seminar, article, ezine etc.

The key is it has to contain useful ideas that a potential client would be eager to have access to. And the ideas should preferably be so valuable that many people will be keen to mention your marketing magnet to other people they know.

Here are the types of ideas you may want to include in your irresistible marketing magnet:

Answers to the most commonly asked questions about using your product or service.

Details on the biggest mistakes that people make when buying your type of product or service and how to avoid making them.

3-5 Helpful ideas (explained in detail) that would be of great value to anyone who was considering buying your type of product or service

Once you have some useful ideas, put them into an easy to use format and start sharing them with potential clients.

Action Exercise:

Write down 3-5 helpful ideas that would be immensely helpful to a person who was considering buying your type of product or service. How could you turn these ideas into an irresistible marketing magnet?

"Always bear in mind that your own resolution to success is more important than any other one thing."Abraham Lincoln