Enter the Koch brothers, Charles and David, owners of Koch Industries, America's second-largest privately held company, and the dark money political giants who reportedly plan to spend $900 million getting a Republican candidate elected president in 2016 by way of a complex network of nonprofit groups that channel hundreds of millions of dollars into political campaigns.

But that's just politics. If you really want to change the country, you have to change education. And the Koch brothers are trying. They have figured out how to spread their particular version of economics and public policy without emphasizing their own name.

Too much baggage.

They'd rather their influence be less obvious.

Take the income tax study. It comes out of ASU's new Center for the Study of Economic Liberty, which wouldn't exist without $3.5 million from the Charles Koch Foundation.

This also perhaps explains why the study was done by senior research fellow Stephen Slivinski, a former senior economist at the Goldwater Institute, which also benefits from the Koch brothers.

But then, who doesn't?

Prior to being elected Gov. Doug Ducey attended a "summit" sponsored by the Kochs at a fancy resort in California, an opportunity for politicians to grovel at the feet of the brothers, which Ducey was happy to do, saying in a speech, "I want to say thank you to Charles and David as well. I have been coming to this conference for years. It's been very inspirational. Uh, Charles, asked what I would do if I wasn't afraid, and I said, 'I'd run for governor.' "

Hundreds of universities, big and small, have taken money from the Koch brothers.

ASU also accepted more than $1 million in Koch money for a history professor's position in the Center for Political Thought and Leadership, in which the job description read like propaganda position meant to service the agenda of a couple of unnamed billionaires.

If Arizona State wants to become Koch Brothers University, fine.

Just be upfront about it. The university might have to change the school colors from maroon and gold to green but the devil mascot still would be appropriate. Although, as Los Angeles Times columnist Michael Hiltzik once asked in a column that prominently featured ASU: "When universities sell their souls, why do they have to sell so cheaply?"

College kids have caught on. There is an organization called UnKoch My Campus that tries to shed light on what's happening.

On its website the group writes in part: "This isn't just philanthropy, we support and understand the critical role charitable donations play in higher education: there is mounting evidence to suggest that the Kochs are giving this money with strings attached. Their donations influence college research, the professors hired, and the coursework being taught, all in service of advancing their ideologies, building their reputation, and increasing their profits."