The 321 Web Marketing Edge

There’s No Such Thing as a Little Detail

When deciding how best to reach your business goals, it’s easy to focus on the big features of your strategy, the attention grabbers, while leaving the little details to ‘figure themselves out’. While this top-down approach may yield some success in the short run, attention to the little things is what ultimately sets a firm apart from its competition. No detail is trivial enough to escape the eye of the customer when evaluating the pro’s and con’s of your digital brand.

Search Engines are the gateway to today’s internet, the most advanced marketplace for goods and services to ever exist. Search engines like Google are much like a prospective customer when they judge your company. Google leaves no stone unturned, evaluating over 250 unique factors to determine a website’s value and credibility. Put simply, there is no way to ‘game the system’. Search Engines scrutinize your brand, your content, and your entire digital platform to decide whether to recommend your website to their billions of daily users, their lifeblood.

321’s Digital Marketing Lab

As the world’s foremost gateway to the internet, the algorithm by which Google evaluates a website is a crucial consideration for any business owner serious about their success. Understanding Google’s explicit and implicit evaluation techniques can be the difference between standing out online, reaching new consumer bases and massive untapped streams of revenue, and plummeting down into the ever-growing graveyard of unread, unvisited sites on the web.

The 321 Web Marketing Team has done our homework. We know Google’s techniques and algorithms inside and out. However, what truly sets us apart from the typical digital marketing shop is our commitment to innovation. 321 Web Marketing conducts experiments and original research to measure our results and ensure the greatest possible success for our clients. We know what works. We know what doesn’t. But with 321’s experimentation-based approach, we can go one step further – we know why it works. We take no shortcuts when developing our strategies and perfecting our craft and, because of this, our websites consistently outrank the competition.

A 321 Website is the Gift that Keeps On Giving

Today’s online marketplace is the most comprehensive and thick market to ever exist. Adults now spend over 18 hours a week online, and more than 1 in every 10 dollars spent in the United States is spent online. Developing a website for your business is a crucial first step in accessing this market as it continues its development into the primary vehicle for modern business. However, a website can do much more than just get a foot in the door. In fact, a modern, optimized, and high-quality website is a persuasive tool that enhances and refines your brand, reinforces credibility and generates new streams of revenue. A website builds trust and gives consumers an easy path to become familiar with your company.

Remember – a high-quality, professionally developed website is an asset for both your business and your online consumers. Your Website is a Long-Term Investment.

Have you ever been on a website that just feels cheap? Maybe it is hard to navigate, has sub-par design, or has content that an elementary schooler could write. Websites like this are a dime a dozen. There are countless individuals worldwide who can build a website like this and ‘promote’ it online. But there are far fewer who know how to program a perfect, interactive website. There are far fewer even who can then fill it with engaging content that builds trust, portrays you as an industry authority to your target consumer base. When it all comes down to it, you get what you pay for.

An excellently designed website filled with quality content is an investment in your company’s future that can deliver a handsome return on investment. To do this correctly requires a firm commitment of time, expertise and effort.

Why do we promote this idea so strongly? Because time and time again, we run into clients who are interested in what’s cheap over what actually works. Unfortunately for them, we offer nothing but the best.

Your ROI is our Top Priority

We don’t measure our success simply through traditional industry indicators like traffic, users, or impressions. Instead, we measure our success directly using just one key indicator: your success. We understand that clients are ultimately looking to grow their business – all other metrics are simply a means unto that end. For that reason, we offer month-to-month agreements based on performance, nothing else. If you aren’t feeling the benefit from our services, you can leave at any time. Our competition calls us crazy for inviting so much accountability. We call it confidence in the product.

We Make Sure YOU are the Authority

For many companies, simply ranking on the first page of Google is enough. To them, a first page ranking means a job well-done. But that is not the case at 321 Web Marketing. We get our clients to rank multiple times for both their primary keyword and keywords they didn’t even plan on. And when it comes to geographic markets, we make it a primary goal to make sure our clients are ranking at the top for the areas that actually make sense for them to do business in, whether that be one area, or multiple! All of our websites are built on the #1 most popular content management system (CMS) online – WordPress – and they are all intensively mobile responsive. With up to 40% of you traffic coming from mobile devices, this is crucial to your success online. Our sites are beautiful, load fast, and convert prospects to clients. With 321 handling your digital presence, customers will have no doubt that YOU are the authority.