Tuesday, 30 June 2015

Propagating the importance of mid-day meal,
Hunger ki Bajao is a unique initiative of Ching's Secret. Ching’s secret has
recently partnered with Akshaya Patra to run a campaign called 'India Ke Hunger Ki Bajao'. The
campaign is being promoted by Ranveer Singh who is also the Brand Ambassador of
Ching’s.

The 'India
Ke Hunger Ki Bajao' campaign will aim at raising
funds to support children across Government schools. The active involvement of
Ranveer with mid-day meal programme beneficiaries was seen as he generously
sponsored meal for 10,000 children for an entire year. The video showcases the real involvement of Ranveer with mid-day meal
programme as he communicates the importance of Rs. 750. He clearly
communicates the potential of towards contributing Rs. 750 for mid-day meal
aiding in hunger ki bajao.

The mid-day
meal hunger ki bajao initiative with the support and involvement of one of
the country’s young actor Ranveer is sure to appeal the youth of the country. The
'India Ke Hunger Ki Bajao' campaign has received support of established brands
like Yash Raj Films, India TV, Red FM, Reliance Fresh, Patel Bros., Paytm,
Choitrams and Fluence.

The
Akshaya Patra Foundation,NGO
in Indiahas
implemented the mid-day meal scheme to feed the future of India. The
organization is feeding the government school children of 24 locations across
10 states in India.