Search

BORGWARD Is Back!

BORGWARD is back: successful first presentation of the brand since 1960

Countless visitors during the first public days in Geneva

The revival of the legendary German car manufacturer generated positivemedia feedback all over the world

A short filmdocumenting the company's return includingthe highlights of the first days at the GenevaInternationalMotor Show isnow availabe to view and download at http://www.borgward.com/media

GENEVA, March 9, 2015 /CNW/ - Following the first days of the 85th International Motor Show in Geneva, it is certain: 55 years after its last appearance at the prestigious salon, BORGWARD hasn't lost any of its appeal. Countless interested visitors as well as positive media coverage in internationally recognized magazines, newspapers, online portals and countless broadcasting reports demonstrate the impact of the unprecedented history of BORGWARD which still inspires enthusiasts and fans around the globe.

"To be standing here today fills me with great pride. I cannot describe this feeling. It was very motivating to be working with people who believed in the project and who have been living the BORGWARD spirit throughout all those years," said Christian Borgward, President of BORGWARD AG and grandson of the legendary BORGWARD founder Carl F. W. Borgward, during the press conference last Tuesday.

The company, which will move into its new headquarters in Stuttgart this year, announced at its official presentation on 3rd March 2015 that it will launch a complete range of accessible premium vehicles in the years to come. The first all-new BORGWARD model will be presented at the Frankfurt International Motor Show Cars (IAA) in September 2015.