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New report addresses boomer retirement wave

NMI and BoomAgers’ new report, Marketing’s Next Home Run, identifies opportunities for fast growth as 10,000 boomers retire every day for the next 17 years.

Natural Marketing Institute | Nov 17, 2014

BoomAgers, the pioneering advertising agency in the aging space, and NMI, a leading research and global market intelligence provider to major brands, announced the release of their first collaborative Thought Leadership Report.

The peport, entitled Marketing’s Next Home Run, is a follow-up to BoomAgers’ 2013 report titled Boomers: Marketing’s Most Valuable Generation that was released in collaboration with The Nielsen Company and was one of Nielsen’s most downloaded reports of the year.

NMI Managing Partner Steve French added, “The combination of NMI’s industry-leading research and analytics with BoomAgers’ deep insight into the values and behavior of the nearly 80 million baby boomers has resulted in a report that will be eye opening for many product manufacturers and service providers who believe the Boomers are yesterday’s consumers and are focusing on other generational cohorts.”

To develop Marketing’s Next Home Run, NMI and BoomAgers synthesized proprietary data with unique, strategic insight into the behavior and values of the boomer consumer. The report quantifies and illuminates the modern face of aging and explores the implications for marketers as a result of the trends toward “aging in place,” as well as the renaissance of multigenerational households, the importance of home health care, the rebirth of environmentalism and the desire of many “retired” boomers to keep on working or embark on a “second act” in their lives.