ING Direct and IED have come together in Be The Change, an exhibition hosted at the branch of the bank in Via Tommaso Grossi. It features eight works created by students on Masters in Product Design, Interior Design, Graphic Design and Brand Management.

“The partnership between ING Direct and IED is a product of a strong drive towards the innovation and change that has always been a feature of both organisations,” said Sergio Rossi, Marketing and Commuication Director for ING. Innovation and renewal are the themes that theIEDhave worked on in groups to create the eight works on show in Via Grossi marking the 2012 Fuori Salone.

A sheet of paper transformed into a design aeroplane, an orange pumpkin – the iconic symbol of ING – brought to life as a shadow puppet, a brightly coloured design inviting us to turn our “dreams into reality” and a series of figures inspired by tangram puzzles: these are some of the graphic designs that the groups of creatives have presented to the bank which has revolutionised how Italians see their current account.

With a presence in Italy since 2001, ING Direct has been hugely successful in Italy’s banking market, with a innovative business model based on simplicity and a low cost logic. This has made it the country’s leading bank, with 1,200,000 clients. Innovation though never stops and in recent months ING Direct has opened branches across Italy that are more concept stores than traditional banking windows. It’s something that IED students will have noticed: they have visually reinterpreted the famous pumpkin, creating something tangible and real out of ordinary two-dimensional binary code.