Kangana Ranaut’s New Ad Campaign Is Urging Women To Fight Back

As sad as it is, no woman in India is a stranger to eveteasing and inequality at the workplace. Whether you live in a village or in the big city, the battles are the same. And that’s why, Reebok’s #FitToFight 2017 campaign is so important.

Focusing on the importance of fighting for what we believe to be right, the campaign’s slogan ‘Girls Don’t Fight’ hit the nail on the head. With brand ambassador Kangana Ranaut driving the rebellion, ‘Girls Don’t Fight’ urges women to break stereotypes, all kinds of them. And with fitness at the very core of this battle, Reebok’s campaign proves that girls can, and do fight.

Just take one look at their campaign video, and you’ll know that women in the country can empathise.

ThInk about it, how many of us have tried to ignore the stares and lewd comments when walking back home? Too many. But like the boxer in the video, it’s about time we reclaimed our freedom, called out perverts on their behavior, and embraced our strength and fought back.

Talking about the campaign, Kangana Ranaut, Brand Ambassador, Reebok India added, “Even after 11 years of being in this industry, I am constantly battling perceptions and misconceptions, and breaking stereotypes every single day. Therefore, I identify very strongly with Reebok’s FitToFight campaign and specially this year’s theme ‘Girls Don’tFight’. Reebok has addressed two very topical issues, things that we as women have unfortunately encountered at some point in our lives. I believe that each woman has a story within herself – of hardships and hope, battles and strength, sorrows and faith – and I hope that through #FitToFight these stories get a platform for others to draw inspiration.”