Using surveys to gather data and deliver insights to share high-quality and relevant content

case study

MOVESOUQ IS ALSO YOUR SOURCE FOR INTERESTING HOUSEHOLD TIPS AND INFORMATION!

USING SURVEYS TO GATHER DATA AND DELIVER INSIGHTS TO SHARE HIGH-QUALITY AND RELEVANT CONTENT

BRIEF

Rather than buying commonly used skyscraper ads and banner ads on other sites, MoveSouq.com dedicates its online marketing energy in producing highly localized and rich relevant content that people want to read and know about. Going the extra mile on the content marketing road is what distinguishes MoveSouq.com from others, and has helped the bottom line by generating real leads. The most recent efforts included MoveSouq.com’s Pest Control infographic and the “Love it or Hate it” infographic, which both involved an incredible amount of number crunching, reach out, design, and implementation efforts.

STRATEGY

In order to carry out this content marketing initiative, all steps had to be carried out meticulously to ensure maximum impact at each stage. Both infographics are backed by a significant amount of data that needed to be collected, analysed, and then visualized. The pest control infographic was based on over 300 responses to a simple survey that was launched on Facebook and promoted to Dubai residents. The “Love it or Hate it” infographic was based on two sets of data collected on MoveSouq.com (analysis of over 1000 moving requests) and FlatReviews.com (over 2000 reviews).

After all the data collection and analysis, the perfect visual representation needed to be created to highlight the main findings in an engaging infographic format. Once created, the infographics were shared on Facebook as well as all major news outlets in the UAE such as Arabian Business and Gulf News! The media coverage multiplied reach to UAE residents at zero cost and still continues to get attention.

RESULTS

Once the pest control infographic was shared through the multiple channels, the MoveSouq.com site saw a spike in traffic with 10,000 additional visitors to the site, while the “Love it or Hate it” infographic raked in another 10,000 in a month! Promotion of the infographic teasers on Facebook also experienced 120,000 and 70,000 impressions, respectively.