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Hearing the term “individualized ads” may make you think immediately of sci-fi movies and TV shows like Minority Report or Black Mirror. It’s so commonly depicted it could almost be considered a science fiction trope: A futuristic world where as you’re walking down the street, advertisements speak to you and you alone, even knowing your name. While they likely won’t look exactly like this and, in the near future at least, won’t happen while you’re walking down the street, internet- and TV-based individualized ads are right around the corner.

Nonprofits often find it valuable to work with a marketing agency to design and execute various programs and campaigns, or possibly work at a higher level on vision and strategy. However, while some nonprofits reap impressive rewards from these relationships, others find the experience underwhelming, or in some cases, fruitless.

Like all other organizations -- including those in the private and public sector -- nonprofits have to strategically and astutely separate essential investments, with those that are valuable and useful, yet not necessarily “must-haves”.

Spring has sprung, which means that days are getting longer, temperatures are rising, kids are craving summer vacation, and smart nonprofits are already planning for “Giving Tuesday”, which as we all know will arrive in a proverbial blink of an eye -- as it always does!

It’s little surprise then, that Millennials have become a significant target demographic for charities and nonprofit organizations. However, strategies that have been effective for decades for eliciting donations from Baby Boomers and Generation Xers are not as effective when it comes to connecting with Millennial donors.