Author Archives:
Nicole Williams

Bittersweet is a term I find myself using a lot at the moment. A lot of exciting things have happened over the last few weeks, but for these to come about, I’ve had to say goodbye to some other things.

A while ago I blogged about how to use Richie McCaw in your advertising. Spoiler: it works better when he doesn’t talk. Yes, Richie is a hugely respected and inspirational figure. But acting is his Achilles’ heel. He’s nearly perfect so we should cut him a break and embrace his strengths.

Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in reality we share a lot of the same challenges – doing more with less, measuring what works and connecting with users. Read more