Specifically, I thought this excerpt of audio I took from the audiobook would be valuable to share with my blog readers as it is an example related to IT departments and specifically Software Development within an organization. Please find the audio excerpt here.

Take a listen (audio excerpt is attached) – it’s only a few minutes long. I also think it would be a good catalyst for future discussion.

Notes from the audio:

Adding bells and whistles with nothing to do with the needs of the users

Look at key jobs that technology is supposed to do

Instead of saying “Our job is to have world class technology” they might say “our job is to increase sales by 15% through proper use of our technology”

How does the company identify the job to be done?

To understand what features should go into the product Intuit would watch their customers installing and learning how to use the product. Have a conversation with the customer and watch what features they used. Get a better sense of how the software can even do a better job for those customers.

Went from 0% to 85% of the Software Small Business Market in 2 years. All the other vendors were focusing on improving functions that were irrelevant.

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About dandouglasDan Douglas is based in Toronto, Ontario, Canada and is a professional independent Software Consultant and an experienced and proven subject matter expert, decision maker, and leader in the area of Software Development and Architecture. His professional experience represents over 15 years of architecting and developing highly successful large scale solutions. Dan also believes that properly empowering teams with trust and responsibility yields the greatest results.
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For inquiries about Dan's software consulting practice, please see the contact page. Dan has also built up a network of highly successful and professional Software Developers and Architects who are highly respected and can be called upon and used in conjunction with his own consulting practice to handle the largest of consulting projects.

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Dan Douglas is based in Toronto, Ontario, Canada and does consulting work for both small organizations and large global organizations through his consulting company, Douglas Information Systems Corporation. He is an experienced and proven subject matter expert, decision maker, and leader in the area of Software Development and Architecture.

With over 16 years of experience, Dan has been the Architect Lead on over 15 development projects and has successfully delivered large scale “best in class” end to end solutions. Dan has developed and architected solutions across a wide vertical, including, government, medical, automative, hr, manufacturing, technology, consulting, and software firms.
Dan writes a lot of code as a hands on developer and is passionate about delivering the right solutions to customers through better code, better architected solutions, better business alignment, and better process.

"My articles are inspired by what's possible. My experience in my software consulting practice has given me the inspiration to write about what I've seen and what I've done, and to write about 'What's possible in software'." - Dan Douglas