But this post really isn’t about the Food at Burger King. It’s about WHY I went to Burger King. My Bank places relevant & targeted competing offers to try out similar merchants to ones I’ve already been to. It happens right on my online bank statement. For example, let’s say you ate lunch at a restaurant near where you work and you pay with your Bank of America card. The next time you login into your account online, or open the app, you’re going to see something like this:

Then the next time you go to that competing restaurant and pay with your Bank of America card (or one of the other 400+ banks they work with), you’ll get a cash back reward on your next statement. It’s far and above the most powerful local marketing tool that’s ever been created.

On the back end, it’s handled by a company called Cardlytics. I know what you’re thinking. “How come I haven’t heard of Cardlytics?” Answer: they only power the platform for the banks. Each bank calls it something different but the one you’ll hear the most about is Bank of America’s “BankAmeriDeals.” Here’s an exceptional article on AdAge about Cardlytics that discusses the platform and how beneficial it can be to local businesses.

THE BURGER
So how was it? Mine was actually a little cold and dry. It wasn’t great. I do love the BK’s Chicken Strips though. I won’t lie about that. But that’s not the story here. You’ve either eaten at BK or you haven’t and you either love it or you dont….OR YOU’VE NEVER BEEN THERE AND YOU’LL GET A CASH BACK REWARD IF YOU DO!!! It was one of the first BankAmeriDeals that popped up in my account and me being the Burger guy, I figured it was the appropriate place to start.