Future editions will focus on topics such as brand loyalty, social media, TV interviews, and more. We welcome your feedback and your topic suggestions for future editions.

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Linda Kundell

Kundell Communications

Press Releases:

Is your press release for the dogs?

Clarity and directness are the hallmarks of a good press release.When crafting the perfect press release, what you say, how you say it, and the words that you choose matter. Here are three examples of mistakes to banish from your press releases.

Industry-specific jargon–Don’t use the kind of jargon below unless you are certain that your audience will understand EVERY word:

“Are you trying to generate top-of-funnel organic traffic from long-tail keywords? Do you need a hub from which you’ll populate social media channels?”

When it comes to travel, John DiScala, aka Johnny Jet, has become one of the nation’s top travel influencers. He and his website JohnnyJet.com have been featured over 3,000 times in major publications, from Fortune to USA Today.

A good press release must have something substantial to say, which is directly relevant to the journalist receiving it.

Q: What kinds of information are you looking for?

I’m always interested in new travel trends, incredible offers, new products but only if they’re directly related to what I do and what I cover.

Q: What kind of information don’t you want?

I don’t care if Joe Schmo was appointed to vice president of operations. It’s important to know what someone covers before blasting out a press release. A targeted release is much more likely to get my attention. The rest get deleted.

Let us help your staff write better press releases. We offer on-site training and e-courses. Contact us for more information.

Do you need dedicated PR?

“I don’t need dedicated PR.”

I’ve been hearing that phrase lately as companies seek to consolidate costs by embracing one-source solutions.

While these options may sound enticing, can these integrated services really take the place of a dedicated P.R. practitioner or agency? The answer is yes and no, depending on the organization’s communications goals.

Kundell Communications provides a wide range of public relations and marketing communications services to the travel, tourism, and lifestyle industries, from targeted local efforts to nationwide multimedia campaigns.

A training division offers seminars in public relations and public speaking techniques. The firm brings more than 30 years of experience and a roster of top-quality professionals.