For the first time in history, the Hasbro, Inc. (NASDAQ: HAS) Transformers brand is inviting fans of all ages around the globe to help create a new Transformers character that will be forever added to the Transformers world.

In anticipation of the Transformers’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll kicked off Thursday, and will run through May 5th on Transformers.com/vote.

Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.

Hasbro is giving kids and fans the opportunity to make the “Fan Built Bot” character with votes determining everything from being an AUTOBOT or DECEPTICON—to its vehicle or other mode, color, personality and more.

Kids and fans are encouraged to vote daily! Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.

“This is the perfect way to kick off our anniversary celebration and the ‘Thrilling 30’ line of special edition figures,” said Jay Duke, vice president of the Transformers brand at Hasbro.

The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration.

Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.

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