#ASSYOUARE. Campaign.

The Task:The ASS (Werbe GmbH) arranges bookings of advertising surfaces. It’s exactly these surfaces, which the company used to show that print campaigns can become a big online thing without much PR work or high advertising pressure.

The solution:Relevant quotes for the people. Without an advertising message or without a request for anything at all. Just a hashtag, so that it can be found online. That’s all it takes to make people feel understood and comfortable, so that they share pictures of the advertising surfaces on social media as if it was their last day of access to the internet.