About

Equinet Media is a HubSpot Gold Partner and inbound marketing agency. We only work for manufacturing companies and professional service firms.
We deliver inbound strategies, inbound implementation and content creation for clients. And we build intelligent websites that drive engagement and qualified leads.
Unlike a ‘contractor’ service, judged more on output, we take a ‘strategic partner’ approach. So we deliver outcomes that correlate with your business goals.
We care about our culture and obsess over making a meaningful difference for clients. So we only take on new work when we are sure we'll be a good fit.
We don’t do stand-alone projects or one-off content commissions. We focus on creating high-value content for retained clients. Thus avoiding the peak-and-trough disruption that can impede client workflows.
Not a general marketing agency – we’re not a good fit if you’re looking for general marketing support. Equinet is a specialist agency with specific services that we strive to hone and perfect.
If you're looking for the lowest cost option. We’re specialists, so don’t offer generalist fees. Some agencies charge less for their services. So if you’re searching for price alone, we’re likely not a good fit.
You’re not looking for growth – we’re not a good fit if you’re not committing to growth. We focus on building and measuring growth. If that’s not what you want, we’ll not be the right partner.
You don’t have buy-in from the top and are not addressing this. Gaining consensus for inbound fares better than ordering its implementation.

Is your ego getting in the way of your writing?

So with the evening light stretching on just a little longer, last night seemed the perfect time to do a clear-out of our home office.

Sorting through a battered music case that I'd lumped with me all the way from NZ to the UK nearly two decades ago, I came across a collection of old poetry.

When I was a kid, my Mum taught Speech and Drama from our lounge most afternoons after school. Our bookshelves sagged with anthologies of NZ writers - Janet Frame, Fleur Adcock, Katherine Mansfield, Sam Hunt, Hone Tuwhare. And I grew up in a home that hummed and buzzed with literature "made living" by the spoken word.

I was around ten when I decided to write my first "proper" poem.

As a pre-teen my topics of choice were inevitably shaped by my naivete of the world around me - my favourite topics seemed to be ponies, rainbows and spiders webs.

Ten years on, my subject matter had moved on to the uncertainty, fragility and angst of failed romantic love.

Leafing through this disparate assortment of poems now it's hard not to feel embarrassed at the insular and naval-gazing nature of much of the subject matter.

Yet at the same time those clunky attempts at "grown-up" writing were hugely significant in helping me to grow as a writer.

Hardest of all back then was having the conviction to delete what didn't belong, no matter how much work might have gone into creating it.

These days that commitment to succinct, lean writing remains a work in progress - as Clifford Chi summed it up so well in his recent blog post for Hubspot.

As he so aptly puts it, "Abandoning beautiful writing is always hard, but if it doesn't provide value to your readers, let it go."

{

When you write an elegant paragraph or sentence, your inner author latches onto it. But even if it doesn’t fit within the scope of your content, you still might try to force it in there. You can get too attached to let it go.
Paragraphs or sentences that don’t deepen your readers’ understanding of the topic, provide new information, or spark interest in the next section are just fluff. And all fluff does is muddle your writing.
Instead of building around fluff, strip it away and start something new from scratch. Abandoning beautiful writing is always hard, but if it doesn’t provide value to your readers, let it go.