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8 merchandising tips for your website

Even though they exist in different spaces and may serve different purposes, websites and physical storefronts actually have a lot in common. They communicate your brand, showcase your offerings, engage your visitors, and contribute to your bottom line. Because of these similarities, the principles that apply to successful visual merchandising in a brick-and-mortar store can be used to make your website a success too!

Whether you’re starting an online presence from scratch, or refreshing a website you already have, check out these eight expert tips for store merchandising and how you can apply them to your website today.