Cómo Madbury comenzó su viaje en logotipos

Nombre de la empresa

Deadbolt.com

Descripción general

Deadbolt.com is a new site that helps homeowners research their buying options for deadbolt locks and security services. The site doesn't sell products or services directly -- it simply helps people understand which brands are most reputable, which types of products are relevant for different circumstances, and what to look for when they shop.

Cuéntanos a qué tipo de público quieres llegar

The site targets homeowners that want to improve the security on their home -- but aren't sure which particular product / brand to buy. They aren't sure who to trust, and they aren't inherently interested in the subject matter.

Requisitos

Note: I've looked at more than 160 designs now. I do not want a design that integrates a padlock -- that would be perfect for Padlock.com, but not for Deadbolt.com. Thanks!

The design for Deadbolt.com is challenging. I want the logo to express that the company is trustworthy, professional and well-informed.

The logo should include the term "Deadbolt.com". It should also include an image that suggests locks or security.

Suggestions:
1. I like white space -- please don't feel like you need to fill the logo with color.
2. I tend to like graphics to the left of the domain name.
3. I don't tend to like a "reflection" underneath the domain name.

Please don't feel like these must be rigidly followed -- I'm just trying to give some feedback on elements that I like.