Over 80% of physicians and other healthcare professionals want to receive information, and prefer to receive it via email. Email has a 38-to-1 ROI on every dollar spent; the highest ROI among digital marketing channels. Email is an added-value in healthcare marketing because HCPs are online and in their inboxes every day.

Direct mail continues to serve as an effective anchor in multi-channel campaigns. A savy marketer can schedule multiple touch points in conjunction with the timing of when direct mail drops to achieve maximum impressions and engagement. In fact, overall engagement with direct mail pieces is growing as clutter in the mailbox declines. Eye-catching, creative direct mail gets noticed, read, and acted upon resulting in impressive response rates.

You've heard the saying, "You're only as good as your data." Well, that's what sets us apart and makes us the number one choice in healthcare marketing.

When it comes to data, we've got you covered. Our complete, accurate, and highly targetable data allows you to reach all of your target audiences with the right message, at the right time, and at the right place.

How do we update and maintain our data?

State-of-the-art technology performs real-time, daily data scrubbing to ensure the highest level of accuracy and seamless deliverability. Hard bounces, soft bounces, and undelivered email addresses, along with all opt-outs are removed promptly to provide you with the most current and cleanest contact lists.

Direct mail lists are updated on a weekly or monthly basis. Check out our lists for their specific update frequency.