Stride Gum Introduces 'Gumulon' - A Groundbreaking iOS Game Controlled By Chewing!
Exciting Mobile Gaming Experience Offers Unique Way to Play a Video Game - Where Chewing Unlocks an Intergalactic Adventure

EAST HANOVER, N.J., June 20, 2013 /PRNewswire/ --Welcome to chew controlled gaming. Stride gum today announced the release of its iOS game, 'Gumulon', a groundbreaking game controlled by chewing.

Using the front-facing camera (available on select mobile devices), players use their mouths to completely control the intergalactic action – when you chew, the main character, Ace, jumps. This advanced chew-tracking software was developed specifically for 'Gumulon'.

Available as a free download in the App Store now (standard download rates apply), 'Gumulon' is set in the dark, cavernous depths of an endless outer space mine. Players play as Ace, a maverick mining professional on planet 'Gumulon'.One day, during a heroic mining mission in Gumulon's deepest mine, Ace awakens a terrifying prehistoric cave beast. Narrowly avoiding the monster's jaws, our hero begins a death-defying climb to freedom, as the fast-paced action of 'Gumulon' begins.

"'Gumulon' is an innovative slice of entertainment. We always seek to engage our fans and provide unique experiences," said Lauren Sella, Stride Senior Brand Manager. "The most exciting thing for us is that chewing Stride gum now provides a truly original way to use gum chewing to control and play a mobile video game."

In addition to compelling game play, game unlocks can be activated by scanning the barcode on packs of Stride gum while in the app. The barcodes on each of the nine Stride flavors unlocks a different bonus to give Ace an extra boost.

'Gumulon' will also feature unique social media components. As Ace falls into the jaws of the monster, the front facing camera captures a still of the player's face, creating an image featuring the player's top score and chewing face that can then be shared across their social media channels.

About Stride Stride gum, launched in 2006, seeks to celebrate people who fearlessly live their lives and "do their thing." Stride gum, a Mondelez International brand, offers a variety of products and flavors including Shaun WhiteMintacular and Whitemint, Spark Kinetic Mint, Spark Kinetic Fruit, Winterblue, Sweet Peppermint, Spearmint, and Fearless Fruit. For more information visit: www.StrideGum.com or www.facebook.com/Stride-gum.

About Mondelez InternationalMondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.