The social media dashboard Agorapulse has a streamlined Social Inbox for multiple Instagram accounts, making it super easy to respond to fans and followers. The monitoring feature is also powerful, yet user friendly.

Create as many monitoring searches as you want for hashtag or location checkins.

Agorapulse starts at $49 per month for 3 Instagram accounts — which includes reporting. The price grows slightly as you add more accounts. But again, everything is included (unlimited statistics, monitoring, etc.). The popular Medium plan is great for teams: $99 includes all those goodies for 10 Instagram accounts (or a mix of Facebook, Twitter, Instagram, LinkedIn, or Google+ accounts that totals 10) and five users/team members.

Hootsuite does not natively support Instagram, but fortunately, you can add several apps to manage your Instagram accounts. One is free (but pretty basic) and others have a monthly fee, but they are affordable ($4 to $5 per month). Here’s a tutorial on how to add the free Instagram app.

Whether you love Hootsuite or hate it, it’s an affordable tool and it can do a lot of things on many social networks.

However, it will be limited to managing your Instagram feed and the comments on your photos and tags. No statistics.

This is how your Instagram feed will look:

You can also add paid apps (like Geopiq for Instagram and TrendSpottr for Instagram) to extend your Instagram monitoring features:

Simply Measured is a comprehensive analytics platform. It provides reports on your favorite major social networks, including Instagram. Although its comprehensive paid plans start at $500/month, Simply Measured offers non-users a free report for Instagram accounts under 25,000 followers.

The pros:

The free report goes more in depth than Iconosquare’s reports. Its paid social media plans offer a wealth of data on most major social media channels. If you need to capture a particular data point, you’ll most likely be able to find it with one of their paid reports.

The cons:

Simply Measured only does statistics. If you need a social media publishing tool or monitoring tool, you’ll have to subscribe to other tools to cover all your social media management needs.

The interface is sleek but can be hard to navigate sometimes. A bit too “advanced” for some.

One of the main pains with Instagram is the obligation to post from a mobile device. It is a bit of a headache for community managers who are managing their company’s account and a huge headache for agencies that manage multiple Instagram accounts for their clients.

ScheduGram posts directly to Instagram without the “scheduling then posting” steps of Hootsuite and Agorapulse. The jury is out whether this is allowed under Instagram’s Terms of Service, but fans love the ease of this app.

The pros:

Schedugr.am is the only tool that lets you publish on Instagram from the web. They use a pretty innovative and unique technical hack for that. Don’t try this at home 😉

The cons:

It is solely a publishing app. It doesn’t offer statistics, user management, or comment moderation. You’ll need to invest in another social media management tool for all that.

The price point:

Starts at $20 per account with up to 10,000 followers. Up to $100 per account up to 2M followers.

Finding an alternative to Iconosquare should be a bit easier now, don’t you think?

Any other alternatives I should mention in this post? Let me know in the comments!

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.
Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.
He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

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