You know that Facebook-branded HTC handset that everyone was talking about, earlier this week? Yeah, well, that’s not happening. The social network knocked down the rumor today in a less-than-subtle fashion. The site’s head of business development told Reuters, “The rumors around there being something more to this HTC device are overblown.”

Asked point blank whether the Taiwanese company would be releasing a “Facebook phone,” Rose answered, simply, “No.”

Rather, HTC may be creating a device centered around the social network without the direct blessing of Facebook. Says Rose, “This is really just another example of a manufacturer who has taken our public APIs (application programing interfaces) and integrated them into their device in an interesting way.”