How Gary Tramer is using his neuroscience degree to build $1 million direct sales company …

How Gary Tramer is using his neuroscience degree to build million direct sales company …

Name: Gary Tramer Company: LeadChat Based: Melbourne Like many new businesses, LeadChat was born out of its founders seeing a clear gap in the market. Co-founder Gary Tramer watched his long-time friend and now business partner Michael Jankie spending up on online advertising with few results. “It just started because my business partner Michael was running an audio visual company and he was spending a lot of money on ads… without a lot of enquiries coming through to his website,” Tramer told SmartCompany. Tramer previously managed direct sales for large corporates Citibank and American Express, and by consulting with business owner Jankie the pair had the idea of bringing sales people directly to websites in real-time. In a single day, the trial of LeadChat eclipsed Jankie’s sales of the past…