How to do Competitor Analysis in SEO

By: SEOYug08 February 2018

Tracking the activities and tactics adopted by your competitors in the market is must to lead in the market ahead of everyone else. Monitoring your competitors or we can say, doing competitor analysis helps you to maximize your revenue to the most significant extent.

To assist you do the same, below are a few points for you to perform SEO competitors' monitoring to let your website outperform among all :

1. Recognize Your Competitors

If you're running an offline business, then analyzing your competitors is a straightforward process because you are aware of whom you're competing with. In case of an online business, it is very typical to identify your competitors. An online platform remains open for everyone, and anyone can have access to it, that's why you compete with every site-owner who is providing the same products or services as you. That's why you need to research a lot in order to recognize them and then prepare a document including the websites that operate in the same niche. You have to consider the sites that rank higher than you and need to analyze the keywords they're using to promote their business. You can also type your targeted keyword in any of the search engines, and monitor the respective search results. To run a successful competitors' identification process, you have to consider both direct and indirect competitors.

2. Monitor Your Competitors' Websites

You not only can learn a lot but also can get enormous ideas by analyzing your competitors' sites. You get to see several points to monitor like User Interface (UI), web-structure, URL-structure, content management, social media platforms, Blog page, and much more. You can prepare a list including the features that you need to introduce to your site also. Then, you can implement them one by one to see whether they're giving positive results or not. This procedure assists you in improving your site's performance by updating the old SEO tactics.

3. Keep Track of Your Competitors' Keywords

Keeping track of the keywords that your competitors are using is an essential step of SEO competitors' monitoring. Keywords are water of SEO without which optimization cannot be done. In case, your competitor is ranked above you in SERPs, it shows that that is using the keywords appropriately. And, you also need to optimize your website adopting those specific keywords to get ahead in the race.

4. Backlink Monitoring

Backlink analyzation is vital because Link creation is essential to improve the site's authority. Monitor the backlinks used by the competitors, associated anchor text, as well as, their frequency of building the backlinks. Through this, you can have an approach to create the links in order to better up the website's authority. You also get to know the domains' list for link building to perform an effective off-page optimization. By implementing all these functions, you would be able to increase the DA score of your site.

5. Go Through Competitors' Social Media Profiles

Social Media has now become the most effective platform that can bring your business to new heights. By implementing proper strategies to promote on social media, you can drive massive traffic to your site. That's why, focus on analyzing all the social media (mostly Facebook, Instagram, and Twitter) activities as well as posts of your competitors. It will improve your site's performance.

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