Boutique ChatTue, 03 Sep 2019 09:30:00 +0000Tue, 03 Sep 2019 09:36:49 +0000Libsyn WebEngine 2.0https://theboutiquehub.com/boutiquechat
en-ushttps://theboutiquehub.com/boutiquechatashley@theboutiquehub.com (ashley@theboutiquehub.com)http://static.libsyn.com/p/assets/4/6/2/c/462cf149d3aa757e/BCPodcast_mainimage.jpgBoutique ChatThe Boutique Hub with Ashley Aldersonboutiquetips,businessstrategy,fashionbusiness,fashionindustry,growthhackscleanashley@theboutiquehub.comepisodicEpisode # 224: Demystifying Facebook Messenger with Ben Parr, Author & Entrepreneur Tue, 03 Sep 2019 09:30:00 +0000Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more!]]>Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more!]]>47:11cleanfullEpisode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique HubTue, 20 Aug 2019 13:34:01 +0000Ashley does a solo episode today on7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!]]>Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products. Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!]]>23:29cleanfullEpisode #222: Why You Need Both Your Right And Left Brain While Running a Business with Krisee and Whitney, Founders of Hayloft Boutique Tue, 30 Jul 2019 09:30:00 +0000Krisee and Whitney, founder’s of Hayloft Boutique, join us for today’s episodeWhy You Need Both Your Right And Left Brain While Running a Business.From starting their business with a single t-shirt to now owning a blooming online shop and storefront, Krissee and Whitney give us all the info on how it all came together so perfectly. Some important topics discussed in today's episode include using comment sold, managing your inventory, and how to balance the analytical side & the creative side as a lean business.These ladies did not spare any details on what has helped them create a successful business! ]]>Krisee and Whitney, founder’s of Hayloft Boutique, join us for today’s episode Why You Need Both Your Right And Left Brain While Running a Business. From starting their business with a single t-shirt to now owning a blooming online shop and storefront, Krissee and Whitney give us all the info on how it all came together so perfectly. Some important topics discussed in today's episode include using comment sold, managing your inventory, and how to balance the analytical side & the creative side as a lean business.These ladies did not spare any details on what has helped them create a successful business! ]]>01:07:08cleanfullEpisode #221: Growing Your Business As a Team with Brittany and Vannessa, Founders of Simple Blessings BoutiqueTue, 23 Jul 2019 13:28:54 +0000Brittany and Vannessa, founders of Simple Blessings Boutique, join us on today's episodeGrowing Your Business As a Team.The founders of Simple Blessings go over the important topic of what it means to scale a small business. From learning how to keep track of your numbers in all areas of you boutique, creating a personal relationship with your customers, and going through it all as a team. These two really show no matter what your business size, you can own it AND be successful!]]>Brittany and Vannessa, founders of Simple Blessings Boutique, join us on today's episode Growing Your Business As a Team. The founders of Simple Blessings go over the important topic of what it means to scale a small business. From learning how to keep track of your numbers in all areas of you boutique, creating a personal relationship with your customers, and going through it all as a team. These two really show no matter what your business size, you can own it AND be successful!]]>42:01cleanfullEpisode #220: Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whisky Darling BoutiqueTue, 16 Jul 2019 09:30:00 +0000Erica Kelley, founder of Whiskey Darling, joins us for today's episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads. ]]>Erica Kelley, founder of Whiskey Darling, joins us for today's episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads. ]]>39:59cleanfullEpisode #219: Marketing to Millennials with Taylor Jones, founder of The Tiny ClosetTue, 09 Jul 2019 13:48:56 +0000Taylor Jones, founder of The Tiny Closet, joins us on today's episodeMarketing to Millennials.Taylor gives us her back story of starting her boutique with the dream of standing out and how she accomplished that with a bus in tow. Taylor gives us insight on the importance of creating an experience for customers, always being your authentic self, all things instagram, and so much more! No matter where your at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome content!]]>Taylor Jones, founder of The Tiny Closet, joins us on today's episode Marketing to Millennials. Taylor gives us her back story of starting her boutique with the dream of standing out and how she accomplished that with a bus in tow. Taylor gives us insight on the importance of creating an experience for customers, always being your authentic self, all things instagram, and so much more! No matter where your at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome content!]]>48:14cleanfullEpisode #218: Building a Brand from Scratch with Michelle Manningham, founder of Texi BootsTue, 02 Jul 2019 13:39:30 +0000Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don't want to miss this inspiring episode!]]>Today Michelle Manningham, founder of Texi Boots, joins us to talk about Building a Brand from Scratch. Michelle tells us how her vision of becoming a designer went from dream to reality. From finding out how to manufacture her line, believing in the core value of female entrepreneurs supporting one another, and learning to fight for your dream. You don't want to miss this inspiring episode!]]>38:18cleanfullEpisode #217: Boutique Owner Myths Debunked with Ashley Alderson and Sara BurksTue, 25 Jun 2019 14:23:33 +0000Today Our Host Ashley Alderson, founder of The Boutique Hub and Sara Burks, director of partnerships and education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it's always good to go back to the playing book. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!]]>Today Our Host Ashley Alderson, founder of The Boutique Hub and Sara Burks, director of partnerships and education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it's always good to go back to the playing book. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!]]>37:37yesfullEPISODE #215: 7 Keys to Productivity with Our Host Ashley Alderson, Founder of The Boutique HubTue, 18 Jun 2019 13:40:56 +0000Our host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today's podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!]]>Our host Ashley Alderson, founder of The Boutique Hub, does a solo episode this week on the 7 Keys to Productivity. Ashley goes over topics such as managing your calendar & to-do list, the best methods to managing your time, and so much more! All of this valuable information found in today's podcast has saved Ashley and members of the Hub hours and hours of work, so tune in and bring along a notepad and pen!]]>28:25cleanfullSummit Update, No Show this Week!Tue, 11 Jun 2019 09:30:00 +0000Thanks for stopping in! There is no podcast this week because the 2019 Boutique Summit is taking place, Ashley gives us a short update about the event. ]]>Thanks for stopping in! There is no podcast this week because the 2019 Boutique Summit is taking place, Ashley gives us a short update about the event. ]]>01:39cleanfullEpisode #215: Running Your Business on Profit First with Mike MichalowiczTue, 04 Jun 2019 12:48:10 +0000Mike Michalowicz, author, podcaster, speaker, business columnist and TV host, gives us an abundant amount of business tips and his experience in becoming a successful entrepreneur. Todays podcast has an emphasis on “Profit First”, teaching business owners how paying yourself first can transform the ecosystem of your business. From the fear and downfalls to transformation and confidence, Mike covers it all! You want want to miss this mindset changing podcast.]]>Mike Michalowicz, author, podcaster, speaker, business columnist and TV host, gives us an abundant amount of business tips and his experience in becoming a successful entrepreneur. Todays podcast has an emphasis on “Profit First”, teaching business owners how paying yourself first can transform the ecosystem of your business. From the fear and downfalls to transformation and confidence, Mike covers it all! You want want to miss this mindset changing podcast.]]>55:09yesfullEpisode #214: 10 Things You Need to Know When Starting a Business with Our Host Ashley Alderson Tue, 28 May 2019 12:42:54 +0000Our host Ashley Alderson, Founder of The Boutique Hub, does a solo episode this week explaining the top 10 things you need to know when starting a business. But don’t go to far yet, this isn’t just for newbie business owners. This episode is loaded with tips that are important for any business owner, going back to the basics is always beneficial to your business! Ashley gives us some prime information on multiple topics; from legal tips, to knowing your numbers, finding your tribe, and SO much more!]]>Our host Ashley Alderson, Founder of The Boutique Hub, does a solo episode this week explaining the top 10 things you need to know when starting a business. But don’t go to far yet, this isn’t just for newbie business owners. This episode is loaded with tips that are important for any business owner, going back to the basics is always beneficial to your business! Ashley gives us some prime information on multiple topics; from legal tips, to knowing your numbers, finding your tribe, and SO much more!]]>40:55cleanfullEpisode #213: Creating Engaging Live Sales & Building a Memorable Brand with Allison Albritton of InStyle Auctions & BoutiqueTue, 21 May 2019 09:30:00 +0000Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!]]>Allison Albritton, the Founder of InStyle Auctions & Boutique, tells us how she created a known brand with a staple look that was memorable since 2012. Building into multiple sales channels and an app, Allison goes into detail on why she loves live sales using Comment Sold & giving her customers choices. Any boutique owner will love all the useful info Allison gives us on owning a growing business and being a busy mom!]]>38:23cleanfullEPISODE #212: Maximizing Vendor Events & Pop Ups with Jenifer Burnett of Punchy'sTue, 14 May 2019 09:30:00 +0000Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!]]>Jenifer Burnett, the owner of Punchy’s, talks about her unique experience in starting her business and the importance of knowing your customers, your numbers and how to maximize new customer acquisition from road shows and pop ups. Jen gives us a glimpse into what it’s like to do shows (such as the NFR) to grow your customer base. Jen’s vast knowledge on running a successful business will benefit any boutique owner or vendor!]]>49:05cleanfullEpisode #211: Starting a Wholesale Business as Your True, Authentic Self with Megan DiVincenzo founder of The Sis KissTue, 07 May 2019 09:00:00 +0000Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is.]]>Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is.]]>40:02cleanfullEpisode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola founder of Fab'rikTue, 30 Apr 2019 09:00:00 +0000Dana Spinola, the founder of Fab’rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.]]>Dana Spinola, the founder of Fab’rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.]]>46:57cleanfullEpisode #209: Balancing a Large, Growing Business and Being a Mom with Tori GerbigTue, 23 Apr 2019 09:30:00 +0000Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what’s happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they’re working with influencers and what’s next for the Pink Lily.]]>Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what’s happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they’re working with influencers and what’s next for the Pink Lily.]]>48:45cleanfullEpisode #208- 5 Essentials For Your Website with Angela Froschl, Hot Mess ConsultingTue, 16 Apr 2019 09:00:00 +0000Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.]]>Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert. Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drives success for your boutique.]]>58:17cleanfullEpisode #207: Five Business Essentials Every Boutique Must Know with Sara Burks & Ashley AldersonTue, 09 Apr 2019 09:00:00 +0000Sara Burks, the Director of Partnerships and Education at The Boutique Hub, joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for!]]>Sara Burks, the Director of Partnerships and Education at The Boutique Hub, joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for!]]>59:54cleanfull#206: How to Shop Apparel Markets with Atlanta Apparel's Caron Stover and Morgan RamageTue, 02 Apr 2019 14:21:56 +0000Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making bloggers. Plus — who is excited about The Boutique Summit in June? We’re sharing details!]]>Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making bloggers. Plus — who is excited about The Boutique Summit in June? We’re sharing details!]]>32:37cleanfull#205 How to Sell Shoes & Build Profitable Vendor Relationships with Sarah ResnickTue, 26 Mar 2019 16:00:00 +0000Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.]]>Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.]]>48:02cleanfull #204 Merging Motherhood and Business with Stacy Gnewkowski and Leslie PlankTue, 19 Mar 2019 09:00:00 +0000Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection Boutique, are two best friends that are mothers of children with special needs. They have come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.]]>Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection Boutique, are two best friends that are mothers of children with special needs. They have come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.]]>50:55cleanfull#203: How to Build Your Boutique and Create an Unforgettable BrandTue, 12 Mar 2019 14:14:44 +0000Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you'll love Lisa's advice!]]>Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you'll love Lisa's advice!]]>48:21cleanfull#202: What Does it Take to Work With an Influencer With Jessie JarvisTue, 05 Mar 2019 10:00:00 +0000Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.]]>Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.]]>01:04:41cleanfull#201 Six Reasons Boutiques Fail and How to Avoid Those Pitfalls with Ashley AldersonTue, 26 Feb 2019 10:00:00 +0000Ashley Alderson, founder of The Boutique Hub and host of theBoutique Chat Podcast,sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an experienced checklist to keep you on track and lift your business to its full potential.]]>Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an experienced checklist to keep you on track and lift your business to its full potential.]]>24:59cleanfull#41 Finishing the Year Strong and Starting 2019 with a BangFri, 14 Dec 2018 00:27:02 +0000We’re not just talking about finishing the year strong in your business, it’s your entire life. That last week of holiday sales is a tough one, but preparing yourself for an amazing start to 2019 can have amazing psychological effects that last all year long.

]]>We’re not just talking about finishing the year strong in your business, it’s your entire life. That last week of holiday sales is a tough one, but preparing yourself for an amazing start to 2019 can have amazing psychological effects that last all year long.

]]>32:27cleanfull#40 How to truly serve your customers & your staff, with Jason Stoker, co-owner of Deep South Marketing, Deep South Pout, Love Poppy Jewels and Social ShopTue, 27 Nov 2018 10:00:00 +0000Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform.

]]>Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform.

For show notes & resources visit the episode webpage below or click here.

]]>54:19cleanfull#40 Protecting Original Work with Trademarks, Copyrights & Licencing Agreements, plus working with high-level influencers, with Mike Satterfield of RBR Wholesale and The Gentleman RacerTue, 13 Nov 2018 14:33:04 +0000Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.

Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with. We’ve got you covered in this episode with several actionable takeaways!

]]>Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.

Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with. We’ve got you covered in this episode with several actionable takeaways!

For show notes & resources visit the episode webpage below or click here.

]]>52:01cleanfull#39 Five Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique HubTue, 06 Nov 2018 11:30:00 +0000Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season.

]]>Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season.

]]>31:44cleanfull#38 Looking at the Evolution of Wholesale, with FashionGo CEO, Daniel LeeTue, 23 Oct 2018 21:07:51 +0000That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game.Pssst. If you aren’t analyzing your POS data to adjust your buying strategy you need to be! Check out the Hub’s training library for more info.

]]>That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy you need to be! Check out the Hub’s training library for more info.

For show notes & resources visit the episode webpage below or click here.

]]>30:16cleanfull#37 Back to the Basics of Pinterest with Kate Ahl, Simple Pin MediaTue, 16 Oct 2018 10:00:00 +0000Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life.Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.

]]>Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life.Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.

For show notes & resources visit the episode webpage below or click here.

]]>01:03:01cleanfull#36 6 Steps to the Perfect Purchase, with Bob Negan, Founder of WhizBang! RetailTue, 09 Oct 2018 16:39:37 +0000Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more.

]]>Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more.

]]>57:34cleanfull#35 Meet a New Wholesale Marketplace, Fashion Domino Tue, 02 Oct 2018 13:23:04 +0000Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy perks like free shipping. Here’s the backstory.

]]>Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino. Meet this new online fashion marketplace for wholesale, and enjoy perks like free shipping. Here’s the backstory.

]]>40:55cleanfull#34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes. Tue, 25 Sep 2018 09:00:00 +0000Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars.

]]>Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars.

For show notes & resources visit the episode webpage below or click here.

]]>01:08:20cleanfull#33 YouTube & Beyond, How Two Sisters Grew a following of 2 million on YouTube & Won 2018 Global Boutique of the Year.Tue, 18 Sep 2018 14:01:31 +0000These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year.

This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique owner, and much more!

]]>These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year.

This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique owner, and much more!

For show notes & resources visit the episode webpage below or click here.

]]>55:45cleanfull#32 Advanced Strategy + Promoted Pins with Pinterest’s McKayla AmundsenTue, 11 Sep 2018 09:00:00 +0000If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen.

Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s Members Only Training Library.Join here.

]]>If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen.

Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s Members Only Training Library. Join here.

For show notes & resources visit the episode webpage below or click here.

]]>56:24cleanfull#31 Why Text Message Marketing Can Change your Business, with Bo Cain VP of Sales at Sentext SolutionsWed, 05 Sep 2018 17:06:39 +0000You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive? How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing strategy. Get ready to take notes on the strategy you can use NOW in your business.

]]>You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive? How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing strategy. Get ready to take notes on the strategy you can use NOW in your business.

For show notes & resources visit the episode webpage below or click here.

]]>57:09cleanfull#30 How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly Tue, 21 Aug 2018 09:00:00 +0000Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.

]]>Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.

For show notes & resources visit the episode webpage below or click here.

]]>55:03cleanfull#29 How to Build a Brand that Empowers Others and Forges Good in the World, with Missy Robertson, Laminin Designs and Duck DynastyTue, 14 Aug 2018 13:50:51 +0000One of the most important missions to Missy Robertson and her family has been to work selflessly to help others find faith and inner joy through charity. Missy has established Laminin House to provide jobs for women in the West Monroe area with a desire for community in a supportive work environment. Each piece of jewelry is inspired by southern femininity and a love for the outdoors. It is individually crafted by women in need of a new purpose, including those rescued from sex trafficking, homelessness and addiction. Laminin exists to equip, empower, and enrich the lives of the women it employs while bringing a reminder of God's creations to the marketplace.

]]>One of the most important missions to Missy Robertson and her family has been to work selflessly to help others find faith and inner joy through charity. Missy has established Laminin House to provide jobs for women in the West Monroe area with a desire for community in a supportive work environment. Each piece of jewelry is inspired by southern femininity and a love for the outdoors. It is individually crafted by women in need of a new purpose, including those rescued from sex trafficking, homelessness and addiction. Laminin exists to equip, empower, and enrich the lives of the women it employs while bringing a reminder of God's creations to the marketplace.

For show notes & resources visit the episode webpage below or click here.

]]>45:43cleanfull#28 Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN.Wed, 08 Aug 2018 17:02:10 +0000Women’s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN.

]]>Women’s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN.

For show notes & resources visit the episode webpage below or click here.

]]>26:19cleanfull#27 Breaking Down Point of Sale System Data and How to Use it, with Lightspeed RetailTue, 07 Aug 2018 14:05:28 +0000Girl, grab a pen. This podcast answers questions you’ve been searching for and we go in-depth on what technology is most important for your boutique. Point of sale systems helps you better manage your inventory for e-commerce and brick and mortar stores.

]]>Girl, grab a pen. This podcast answers questions you’ve been searching for and we go in-depth on what technology is most important for your boutique. Point of sale systems helps you better manage your inventory for e-commerce and brick and mortar stores. >> EPISODE 27- LISTEN NOW ON iTunes ]]>40:16cleanfull#26 Boutique Hub Birthday: Ask Ashley Anything (Part 2)Thu, 02 Aug 2018 09:00:00 +0000Hang with us in this episode we had some technical difficulties, don’t worry you’ll get a good laugh! If you didn’t listen to part 1, The Boutique Hub turns 5 years-old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 2 of a 2 part series, so if you missed part one be sure to go back and check it out!

]]>Hang with us in this episode we had some technical difficulties, don’t worry you’ll get a good laugh! If you didn’t listen to part 1, The Boutique Hub turns 5 years-old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 2 of a 2 part series, so if you missed part one be sure to go back and check it out!

For show notes & resources visit the episode webpage below or click here.

]]>54:20nofull#25: WWDMagic: Spring 19 Trends, Business Tips & Life in Fashion, with Kelly Helfman, Brand Director at WWDMagicTue, 31 Jul 2018 09:00:00 +0000Viva Las Vegas! Before we attend one of the season’s biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what’s coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside of her career in fashion, after owning a retail store herself. Even if you aren’t going to Vegas, this podcast is full of takeaways and strategies you can use right now.

For those of you headed to Vegas, just a heads up that we will be hosting TWO events this season, both on Tuesday, Aug 14th.

]]>Viva Las Vegas! Before we attend one of the season’s biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what’s coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside of her career in fashion, after owning a retail store herself. Even if you aren’t going to Vegas, this podcast is full of takeaways and strategies you can use right now.

For those of you headed to Vegas, just a heads up that we will be hosting TWO events this season, both on Tuesday, Aug 14th.

]]>52:18cleanfull#24 Boutique Hub Birthday: Ask Ashley Anything (Part 1)Wed, 25 Jul 2018 14:09:41 +0000The Boutique Hub turns 5 years-old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 1 of a 2 part series, so come back next week for more! Our followers on social media and member’s in our groups submitted these questions, and Ashley shares the good, bad and ugly. Joining Ashley is Jessie Jarvis, Project Manager at The Boutique Hub, and she too isn’t holding back!

]]>The Boutique Hub turns 5 years-old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 1 of a 2 part series, so come back next week for more! Our followers on social media and member’s in our groups submitted these questions, and Ashley shares the good, bad and ugly. Joining Ashley is Jessie Jarvis, Project Manager at The Boutique Hub, and she too isn’t holding back!

For show notes & resources visit the episode webpage below or click here.

The timing couldn’t be better this week, then to have on the show the reining 2017 Global Boutique of the Year - The Lace Cactus, and founder Kelsey Darby of Hico, Texas. This episode is near and dear to our hearts. Kelsey Darby started as a 19 year old single mom, blew up the boutique world, and hit rock bottom. She went from The top of the world, to wanting to completely give up, selling nearly everything she had, to back again and winning The 2017 Global Boutique in the same year.She is a woman on a mission, and her authenticity speaks for itself. Get the tissues ready, girl. She is speaking to us all.

]]>We know, we’re a day late, but.. *que the bells and whistles* The Hub team was launching The 2018 Boutique Awards!! And holy cow, our boutique members rallied their customers. We’ve had 100,000+ votes in less than 24 hours.

The timing couldn’t be better this week, then to have on the show the reining 2017 Global Boutique of the Year - The Lace Cactus, and founder Kelsey Darby of Hico, Texas. This episode is near and dear to our hearts. Kelsey Darby started as a 19 year old single mom, blew up the boutique world, and hit rock bottom. She went from The top of the world, to wanting to completely give up, selling nearly everything she had, to back again and winning The 2017 Global Boutique in the same year. She is a woman on a mission, and her authenticity speaks for itself. Get the tissues ready, girl. She is speaking to us all.

]]>01:11:21cleanfull#22 How to Succeed at Vendor Shows with Ruffles & Rust Expo, Camey MaldonadoTue, 10 Jul 2018 11:00:00 +0000In a four-month span, Camey can work with up to 800+ vendors and travel across 6 states by hosting the boutique specific, Ruffles and Rust Expo. She’s seen the good, the bad, and the just plain ugly booths, marketing, and customer service. In this episode, she’s sharing the tips she’s learned along the way to help you step up your game at your next pop up or vendor event!

]]>In a four-month span, Camey can work with up to 800+ vendors and travel across 6 states by hosting the boutique specific, Ruffles and Rust Expo. She’s seen the good, the bad, and the just plain ugly booths, marketing, and customer service. In this episode, she’s sharing the tips she’s learned along the way to help you step up your game at your next pop up or vendor event!

For show notes & resources visit the episode webpage below or click here.

]]>37:19cleanfull#21 Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy SwitzerTue, 03 Jul 2018 11:00:00 +0000How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business. But more than that, we love how Mindy shares her story of being at the lowest point of her life before starting her business, and how you can build something great with the same mindset she did.

]]>How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy’s truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business. But more than that, we love how Mindy shares her story of being at the lowest point of her life before starting her business, and how you can build something great with the same mindset she did.

For show notes & resources visit the episode webpage below or click here.

]]>01:04:00cleanfull#20 Top 5 Tips for New Boutique Owners with Ashley AldersonTue, 26 Jun 2018 11:00:00 +0000Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.

While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!

]]>Let’s cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right.

While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can’t be missed in your business!

For show notes & resources visit the episode webpage below or click here.

]]>25:02cleanfull#19 Denim Forecast with Judy Blue Creative Director, Christina Choi.Tue, 19 Jun 2018 11:00:00 +0000How does someone get into manufacturing their own line? How can you stay creative and on top of the game? And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends in denim for the fall.

]]>How does someone get into manufacturing their own line? How can you stay creative and on top of the game? And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends in denim for the fall.

For show notes & resources visit the episode webpage below or click here.

]]>30:48cleanfull#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali DeeTue, 12 Jun 2018 17:14:12 +0000This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire.

Get your pencil ready whether you’re a brand owner, boutique owner, service provider, or just a fan of Ali Dee.

]]>This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire.

Get your pencil ready whether you’re a brand owner, boutique owner, service provider, or just a fan of Ali Dee.

For show notes & resources visit the episode webpage below or click here.

]]>52:42cleanfull#17 What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique HubTue, 29 May 2018 11:00:00 +0000MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.

From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success. Plus, what retail and basketball have in common...and it’s pretty smart!

Sign up for updates about our Digital Retail Bootcamp with Ashley and Sara!Click here.

]]>MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years.

From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing with us her secrets to success. Plus, what retail and basketball have in common...and it’s pretty smart!

Sign up for updates about our Digital Retail Bootcamp with Ashley and Sara! Click here.

For show notes & resources visit the episode webpage below or click here.

]]>43:13cleanfull#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing Tue, 22 May 2018 11:00:00 +0000Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it.

It takes an eye for fashion, style, fit, and body types for a clothing line to be successful. As well as loyal retailers, copyright knowledge, and a grounded idea of what your customers want.

]]>Creating your own clothing line isn’t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it.

It takes an eye for fashion, style, fit, and body types for a clothing line to be successful. As well as loyal retailers, copyright knowledge, and a grounded idea of what your customers want.

For show notes & resources visit the episode webpage below or click here.

]]>57:04cleanfull#15 Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS SoftwareTue, 15 May 2018 11:00:00 +0000Repeat after me, “I NEED to analyze data for my boutique.” There is a huge difference today in tracking data and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer patterns, team performance and more.

In this episode, Ashley and Geoff, a man with 30 years of retail experience with well-known brands, break down what reports, what the data means, and why it matters so much. Get ready to take notes with LOADS of actionable takeaways this week!

]]>Repeat after me, “I NEED to analyze data for my boutique.” There is a huge difference today in tracking data and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer patterns, team performance and more.

In this episode, Ashley and Geoff, a man with 30 years of retail experience with well-known brands, break down what reports, what the data means, and why it matters so much. Get ready to take notes with LOADS of actionable takeaways this week!

For show notes & resources visit the episode webpage below or click here.

]]>01:02:00cleanfull#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.Tue, 08 May 2018 12:08:05 +0000Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends.

In this episode, Ashley sits down with Amanda Kimes & Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keep a traditionally “behind the times” genre of fashion on the cutting edge. From Facebook Ad Strategies to working with influencers.Here how this company became an overnight success, 10 years in the making.

]]>Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends.

In this episode, Ashley sits down with Amanda Kimes & Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keep a traditionally “behind the times” genre of fashion on the cutting edge. From Facebook Ad Strategies to working with influencers. Here how this company became an overnight success, 10 years in the making.

For show notes & resources visit the episode webpage below or click here.

]]>01:17:24cleanfull#13 Scaling a Million Dollar Brand from your Kitchen Table, with Meredith Jurica, Founder of Makeup Junkie BagsTue, 01 May 2018 11:00:00 +0000It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in the future are palpable, and her mantra of charity, admirable. Get ready to meet a company you are going to want to follow along with for a long time!

]]>It’s rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in the future are palpable, and her mantra of charity, admirable. Get ready to meet a company you are going to want to follow along with for a long time!

For show notes & resources visit the episode webpage below or click here.

]]>54:59cleanfull#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace Tue, 24 Apr 2018 11:00:00 +0000Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend?Not an e-commerce store? That’s ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, your page, your email list, or to simply drive engagement keeps you top of mind, and keeps your customers knocking at your door.

]]>Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend? Not an e-commerce store? That’s ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, your page, your email list, or to simply drive engagement keeps you top of mind, and keeps your customers knocking at your door.

For show notes & resources visit the episode webpage below or click here.

]]>01:10:45cleanfull#11 Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat CompanyTue, 17 Apr 2018 11:00:00 +0000Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling.In today’s episode, hear how Keith built some of the most recognized brands in western, his tips for retailers today, why projecting your personal money story on a potential customer is bad for business, and where our industry is headed. Keith works alongside another well known, and appreciated icon in western, Keith Maddox, the owner of American Hat Company who also notes the importance of building a leadership team. From his days at Cinch, Cruel Girl, and all Miller Brands, to his time in the Fireplace industry, Keith’s business background is one we all can learn from.

]]>Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today’s episode, hear how Keith built some of the most recognized brands in western, his tips for retailers today, why projecting your personal money story on a potential customer is bad for business, and where our industry is headed. Keith works alongside another well known, and appreciated icon in western, Keith Maddox, the owner of American Hat Company who also notes the importance of building a leadership team. From his days at Cinch, Cruel Girl, and all Miller Brands, to his time in the Fireplace industry, Keith’s business background is one we all can learn from.

For show notes & resources visit the episode webpage below or click here.

]]>01:07:15cleanfull#10 Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True ThreadsTue, 10 Apr 2018 11:00:00 +0000Have you ever wondered how some wholesale brands seem to take off? Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas. Not only is Chad successful with Texas True, but with his embroidery company, The Sports Zone, and two retail boutiques. When you meet him, and their down to earth, genuine team, you’ll see how it has all come together so well.

]]>Have you ever wondered how some wholesale brands seem to take off? Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, “All of the above” as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas. Not only is Chad successful with Texas True, but with his embroidery company, The Sports Zone, and two retail boutiques. When you meet him, and their down to earth, genuine team, you’ll see how it has all come together so well.

For show notes & resources visit the episode webpage below or click here.

]]>35:47cleanfullThe Boutique Hub & Ashley Alderson#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley AldersonTue, 03 Apr 2018 11:00:00 +0000The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success.

Are you making one of these? In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head on the epidemic of copyright concerns happening today and inviting YOU to be a part of the solution.

Which of these topics resonates most with you this week? Be sure to let Ashley know over on Instagram at @ajalderson.

]]>The world of retail is ever changing, and on today’s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success.

Are you making one of these? In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She’s even taking head on the epidemic of copyright concerns happening today and inviting YOU to be a part of the solution.

Which of these topics resonates most with you this week? Be sure to let Ashley know over on Instagram at @ajalderson.

For show notes & resources visit the episode webpage below or click here.

]]>41:41cleanfullThe Boutique Hub & Ashley Alderson#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried ChicsTue, 27 Mar 2018 11:00:00 +0000From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics.

This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique, as well as a wholesale line. From overcoming addiction and a mortality moment, to growing her empire.Hear why Liz’s best advice is to grow Instagram NOW, and to never put all of your eggs into one basket. Plus, how you can take security measures to protect your business from hackers, and much, much more.

]]>From the beginning of social media, there were only a handful of ‘Facebook Boutiques’ that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics.

This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and mortar boutique, as well as a wholesale line. From overcoming addiction and a mortality moment, to growing her empire. Hear why Liz’s best advice is to grow Instagram NOW, and to never put all of your eggs into one basket. Plus, how you can take security measures to protect your business from hackers, and much, much more.

For show notes & resources visit the episode webpage below or click here.

]]>01:09:05cleanfullThe Boutique Hub & Ashley Alderson#07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew. #07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew. Tue, 20 Mar 2018 11:00:00 +0000What does it mean to sit down and create a strategic marketing plan for your business? This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more. Not only will we cover marketing strategies working for the world’s largest brands in western, but uncover some critical questions like ‘Is print media dead?’ Make sure you stick around for the end, to hear Dru’s take on fatherhood and business. As a dad of twins, you’re going to like this takeaway.

For show notes & resources visit the episode webpage below or click here.

]]>What does it mean to sit down and create a strategic marketing plan for your business? This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more. Not only will we cover marketing strategies working for the world’s largest brands in western, but uncover some critical questions like ‘Is print media dead?’ Make sure you stick around for the end, to hear Dru’s take on fatherhood and business. As a dad of twins, you’re going to like this takeaway.

For show notes & resources visit the episode webpage below or click here.

]]>01:01:13cleanfullThe Boutique Hub and Ashley Alderson#05 How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold #05 How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold Mon, 05 Mar 2018 22:52:29 +0000Can you build a multi-million dollar business on social media alone? This week’s guests prove that when you build a tribe of loyal women, anything is possible. Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale. Her husband Brandon happened to be a talented startup founder who built a solution to a key problem Amanda, and numerous retailers have selling on social media. Enter Comment Sold.These two live and demonstrate the spirit of Community Over Competition, and have a pretty unique story to share about how Amanda’s business took off, on its own, and Brandon helped solve a roadblock to scale. Then, began to share this method with others in the same space, selflessly.

For show notes & resources visit the episode webpage below or click here.

]]>Can you build a multi-million dollar business on social media alone? This week’s guests prove that when you build a tribe of loyal women, anything is possible. Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale. Her husband Brandon happened to be a talented startup founder who built a solution to a key problem Amanda, and numerous retailers have selling on social media. Enter Comment Sold. These two live and demonstrate the spirit of Community Over Competition, and have a pretty unique story to share about how Amanda’s business took off, on its own, and Brandon helped solve a roadblock to scale. Then, began to share this method with others in the same space, selflessly.

For show notes & resources visit the episode webpage below or click here.

]]>01:00:04clean5full#4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!#04 Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!Sun, 25 Feb 2018 19:42:18 +0000What is the ROI for a Fashion Truck? How can you maximize your prom or specialty retail boutique to provide the best customer experiences? What is a North Dakota accent?

All critical questions, and this week, Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017.

From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a competition, placed at nationals, and opened the store the next year while still going to college.

For show notes & resources visit the episode webpage below or click here.

]]>What is the ROI for a Fashion Truck? How can you maximize your prom or specialty retail boutique to provide the best customer experiences? What is a North Dakota accent?

All critical questions, and this week, Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017.

From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a competition, placed at nationals, and opened the store the next year while still going to college.

For show notes & resources visit the episode webpage below or click here.

]]>How can retailers make smarter buying and inventory management decisions to make more money? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy. Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker and Management One affiliate.

For show notes & resources visit the episode webpage below or click here.

]]>01:00:30cleanHow can retailers make smarter buying and inventory management decisions to make more money? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy. Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker and Management One affiliate.3fullThe Boutique Hub with Ashley Alderson#02 Growing a Mega Boutique with Facebook Ads & Authenticity, Laura Benson, CEO Filly Flair Boutique#02 Growing a Mega Boutique with Facebook Ads & Authenticity, Laura Benson, CEO Filly Flair BoutiqueThu, 22 Feb 2018 18:13:21 +0000How do you know when to turn up your Facebook Ads? What does it mean for an e-commerce store to build an authentic connection? How can a business owner also find balance to be a wife and mother? Laura Benson, Founder and CEO of Filly Flair Boutique has grown her business from a rural South Dakota community to a multiple 7 figure business, and it’s no secret why. Join us as we meet a woman leaving her mark on the industry.

For show notes & resources visit the episode webpage below or click here.

]]>How do you know when to turn up your Facebook Ads? What does it mean for an e-commerce store to build an authentic connection? How can a business owner also find balance to be a wife and mother? Laura Benson, Founder and CEO of Filly Flair Boutique has grown her business from a rural South Dakota community to a multiple 7 figure business, and it’s no secret why. Join us as we meet a woman leaving her mark on the industry.

For show notes & resources visit the episode webpage below or click here.

]]>Get ready for insider secrets, growth hacks, proven strategies, inspiring stories and the latest in industry tips, trends and news for boutique owners, wholesale brands and manufacturers, bloggers and fashion industry insiders. Join Ashley Alderson, Founder of The Boutique Hub each week on Boutique Chat as she interviews leaders in boutique retail and fashion, and shares her own extensive knowledge of business development, sales and marketing.

This is the podcast and the movement shaking up fashion, and creating the spirit of Community Over Competition. Meet the full community at www.theboutiuquehub.com

For show notes & resources visit the episode webpage below or click here.