CategoryContent Writing

The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…

Since Google introduced the Panda back in 2011, Google has kept a keen eye to content quality for websites particularly focusing on relevance and value. Sites that were cannibalizing keywords and publishing thin content were placed on death row. In 2018, the Medic update has shone the light back on content particularly targeting health and…

Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading. This puts us back to the basics. Ask yourself or…

Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first – and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it “writer’s block”. And it’s not because you can’t think of anything to write, it’s more of not…