MY ASHO POP- UP BOUTIQUE: African fashion and flair emerges in West London

My Asho, the UK based online fashion store, which stocks items from leading African designer brands is proud to announce its first pop-up shopping event on the 13th and 14th of August in Notting Hill, London.

PRLog - July 29, 2011 - My Asho, the UK based online fashion store, which stocks items from leading African designer brands is proud to announce its first pop-up shopping event on the 13th and 14th of August in Notting Hill, London.

Available under one roof will be the latest collections from top Fashion, Accessory, Children and Homeware designers from all over Africa including Tiffany Amber Ng, Christie Brown Ghana, Jewel by Lisa, Urbanknit, Ituen Basi, Nkwo, Kemkem Studio, Zedeye, Zebra Living, Kiki Clothing, Cocoabella and Aimas.

The boutique will be situated in the heart of Notting Hill at 47 Pembridge Road, and will offer stylish, limited edition pieces at affordable prices. These pieces will only be available to purchase at the My Asho pop-up boutique and will not be featured on the MyAsho.Com site. On exclusive display will be:

The event presents a unique opportunity to view in-person the detailed craftsmanship, vibrancy and boldness of items typically sold via MyAsho.com. The pop-up shop will be available for a limited time only and collections will be available while stocks last with average prices ranging from £5-£85.

Femi Shobanjo, CEO My Asho says “this is a definite milestone. It is the first time a retail space in such a prime location has been 100% dedicated to top African designers. It just shows the demand is there for these pieces. We are very excited for our designers”

ABOUT MY ASHOMy Asho (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-awe”) is an online fashion concept, developed in 2008 to celebrate and promote the talent of African designers based throughout the world. We aspire to become a one-stop-shop for the best in authentic African inspired designs.

My Asho works closely with all its designers and stylists, choosing beautiful pieces from their collections to offer to a savvy fashion-forward international audience. In addition, My Asho works with local markets throughout Africa to bring you distinctive, one-off pieces which you can find in the My Asho Market.

Most of the products on myasho.com are ethically handcrafted and produced in limited quantities, which means customers can always be assured of find high-quality, inspired boutique style pieces at very affordable prices.