No Weekender today; please don’t call

No, we didn’t stupidly forget to make one this week; that’s not why it’s not in your paper. As the massive promo on the top of today’s Page 1 indicates (next to the girl in the pink cowboy hat), the section is moving back to Friday, from whence it came almost exactly two years and four months ago.

If you missed today’s paper, hopefully you saw the middle-of-the-front-page promo Wednesday. Or Tuesday. Or the big special section Sunday that outlined all the ch-ch-changes (sorry, just had a David Bowie moment) we’re going through over here.

Maybe some folks will be upset that we moved from Thursday back to Friday. To those folks, I’d like to point out that the Thursday Weekender isn’t exactly a time-honored tradition — it dates all the way back to the first Obama Administration (November 2010). And the stuff in the new mySA magazine will be posted on Thursday on mySA.com, for the few folks who actually plan their weekend a day in advance. Plus we have lots of advance listings.

Essentially, mySA the magazine is Weekender on human growth hormone, EPO and deer-antler spray. It still covers everything that happens the next seven days — new movies, major and minor concerts, key events, comprehensive calendar listings.

But it also has other good stuff. Like dining copy, for instance, which returns for the first time since 2005 (yeah!). It’s like an appetizer for Sunday’s Taste section that just covers eating out. And the pages look delicious. There’s a photo of grilled shrimp from Papa Nacho’s that makes me want to eat the page (yes, I used to eat paper in grade school, but that’s not why).

And everything just looks and feels better. MySA is printed on a better stock, which makes the photos really pop. And it’s heavy! I think I pulled a muscle lifting a stack of ’em this morning. (In case you’re curious, I’m listed as day-to-day; my availability to lay out next week’s section should be a gametime decision).

(P.S. And please note a key phrase in today’s front page promo — “It also offers color comics and a pullout section of Star content — including your crossword puzzle.” Yes, we’ve gotten a few calls on the crossword being left out of last week’s last Sunday Star. Uh, stuff happens).