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Here’s a growth process that’ll drive constant, scalable growth for your company. It’s called High Tempo Testing… And it’s used by top-tier growth teams around the world. The idea behind it is simple: In order to optimize and improve your product growth… You have to double down and try a LOT of different things. The more experiments you run on a weekly basis, the higher your chance of...

Chances are… you spent about 2 hours figuring out your price points… HUGE mistake. Your pricing is the #1 lever for your growth. Here’s an easy way to figure out the most optimal price point for your startup. It’s called the Van Westendorp Analysis. Here’s how it works: You send a survey to your customers and ask: At what price would you consider the product to be so expensive that...

Lets say you get a 100 new users to your product… Do you know how many of them will end up referring someone else? If not – listen up: This is called your virality coefficient. And it’s one of your biggest levers to drive new conversions. The higher your virality coefficient, the more viral your product is. And once you hit a virality coefficient of >1… Boom. You’re viral...

Here’s how you can get the highest ROI possible off of your marketing channels: Read on… Your job is to define and execute the highest ROI marketing strategy for your startup. Chances are, there’s a couple of possible approaches you can take: Facebook Ads/AdWords Retargeting Content Marketing Social Media Viral marketing & more. But how do you choose which to pursue? Most people would...

Here’s the #1 issue with blockchain marketing. Consumers & businesses don’t understand what these startups are doing. At all… Read on: Blockchain tech is huge. It’s mature enough to draw in the worlds’ top investors and technologists. Heck, it’s as influential as the HTTP protocol. But the truth is consumers don’t know what blockchain means, let alone the value of tokens or how ICO’s...

This growth “hack” will blow your mind. I’ve used it to disrupt my competition, and leave them behind in the dust… It’s allowed me to: Find lead lists of 15,000+ CEO’s (who knew there were so many!). Find confidential, proprietary information about how my competitors are running their business. Learn new industries & verticals 10x faster than I would have otherwise. Create lists of over...

I just got out of an interview with a growth marketer that many consider world-class. He’s been ultra-successful in his very tight niche, and has recently managed to successfully transfer his skills to an ecommerce project. He’s managed to do this even though he’s had to relearn all the marketing channels he spent so many years picking up. It got me thinking…. Why? Why can some marketers survive...

A little background What is the Van Westendorp Price Sensitivity Meter? Point Of Marginal Cheapness (PMC) Point of marginal expensiveness (PME) Optimum Price Point (OPP) Indifference Price Point (IPP) Range of Acceptable Pricing (RAI) Example Van Westendorp chart analysis Why you should use the price sensitivity meter How to run your own Van Westendorp pricing analysis 1. Ask the right questions...

MIKE MICHALOWICZ started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement building. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. Now he is doing it for other entrepreneurs. Mike is the CEO of Provendus Group, a consulting firm that...