Planning is Guessing

Episode description

Basecamp's founders never wrote a business plan when they started the company. Even today, they don't like to look too far ahead. Too much long-term planning can hamper your ability to react to the present. Did you have plans to listen to this episode later? Be spontaneous and listen now! You'll hear from a seasoned investor on how he came to run one of the oldest vinyl record pressing plants in the U.S.; Basecamp CEO Jason Fried on working in six-week cycles; and an independent toy store owner on surviving the holidays without giving into fads.

Before the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern—Bobby Edwards was showing his invention at conventions and sending it to alternative health bloggers in hopes of …