AMD announced today a strategic focus on developing one-of-a-kind solutions through its Semi-Custom Business Unit based on the extensive set of intellectual property (IP) amassed across AMD processors, graphics and multimedia. Providing to customers a level of flexibility and differentiation that goes beyond standard AMD products, the business unit takes AMD to a new level of customer-centric design by integrating these building blocks with customer-specific IP to create tailor-made solutions using a flexible System-on-a-Chip (SoC) design methodology.

You knew this was in the works with AMD winning the next Xbox, PS and Wii contracts. With their move to SoCs for tablets and other new industries, AMD is creating many new revenue streams. It's all good for consumers as we get better products at reasonable prices.

This, we've seen AMD's stock get a lot higher. I actually have some investment assets that I might shift to AMD just to see what happens. By the time the new Playstation and Xbox come out, I bet it will be double where it is now.

This, we've seen AMD's stock get a lot higher. I actually have some investment assets that I might shift to AMD just to see what happens. By the time the new Playstation and Xbox come out, I bet it will be double where it is now.

Double is an understatement while consoles don't make up very much of the market (PC's outsell all of the 360's sold every quarter), they push the company name out.

If AMD was smart it would take over the smart tv market before it has a chance to take off. An AMD sticker on every TV sold and the capability to play xbox/PS/steam games internally would be ingenious.

Yes it would, that's why nVidia can't allow it to happen without countering with their own, more powerful hardware. The video wars are just starting to get interesting. Or maybe nVidia will just go in another direction and make their pile in the burgeoning GPGPU market. Either way the technology trickles down to the consumer and we all benefit. AMD's unified memory architecture also looks promising, maybe the CPU wars are heating up.