Top Content Marketing Articles of the Week

The world of content marketing is constantly changing and it’s important to stay on top of your stuff! There is so much you can learn from case studies, industry articles from experts and internal review. These are some of the best industry articles I’ve read this week:

The line, even on the bitterest winter nights, extends out the door and down the block. The neighborhood could charitably be described as “gritty” – known for marijuana dispensaries, tattoo parlors, and bars. (And those are the legal businesses.) The walls are Pepto-Bismol pink, graced with a black velvet painting of a stern-looking Pam Grier.

10 Content Marketing Secrets

How to Fill Your Editorial Calendar (Without Working) Ever find yourself in need of content? One trick I use is the editorial calendar. It helps me ensure that I’m publishing a balance of the 5 basic content types my customers need and my audience seeks.

Why You Should Stop Worrying About Big Data and Love Your Consumer

In the post-advertising world, many brands struggle to understand the people they’re selling to and why they behave as they do. As power shifts from brands to consumers, knowing your consumer has never been more important. Even the accounting firm PwC has woken up to the fact that “every industry participant will need to invest in customer understanding and engagement.”

The Five Phases of Content Marketing Maturity

By Jake Sorofman Gartner, Inc. Virtually every day, I talk to marketing leaders who are caught flatfooted by the content imperative. They’ve set up social listening posts and perhaps laid the foundations for multichannel engagement-only to realize that, on the average day, they have little to say!