The global tea market was valued at US$ 24.3 Bn in 2016, and is expected
to each US$ 37.3 Bn by 2025, expanding at a CAGR of 5% from 2017 to 2025.

The global tea market has witnessed a significant rise in strategic
mergers and collaborations among tea vendors. Such growth strategies are
focused at augmenting their service portfolio. Large scale tea companies
in countries such as Asia Pacific, North America, and Europe are
increasingly indulging in tea manufacturing due to availability of
resources, desire to reduce costs and growing need to focus on core
competencies. With further expansion and consolidation activities taking
place in the industry, steady growth of the global tea market is
anticipated to continue through the forecast.

Hostile promotional strategies implemented by tea producers, awareness
of health benefits from consumption of tea has spread intensely across
the globe. This, attracts people to start drinking tea on a regular
basis, which helps to increase the demand for tea products globally. The
overall tea market has a potential of around US$ 24.3 Bn in 2016. High
growth of this space is due to the changing lifestyle, and increasing
awareness about health. Black tea segment has the largest market share
and will experience the fastest growth during the forecast period. Green
tea segment is also anticipated to flourish due to growing consumer
awareness for healthy and safe products.

Considering the competition, this market is characterized by presence of
over 1,000 market players, of which small-scale players are the largest
in number. However, to tackle such fierce competition, it is lately
observed that mid-sized and small-sized corporations are adopting
strategies such as consolidation activities and entering in long-term
contracts with client companies.