Better Life Media is emerging as a significant new player in the Life Improvement industry. Better Life provides branded products and services for people to make the most of their lives. These products and services are delivered in various formats utilizing the Better Life Television Network, video-on-demand services, live events, radio syndication, online academy and the Internet.

Through interactive workshops, we guided the Better Life team in the development of their Brand Strategy. This included discovering insights into the target audience, defining the Better Life brand from the consumer perspective, and creating a compelling and distinct Brand Promise. The Brand Strategy will contribute significantly to establishing an emotional relationship with Better Life’s consumers, which will drive profitable growth.