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DON'T BE FLAKEY: Has the recent cold snap left your skin a little, um, reptilian? Say goodbye to dull, dry and scaly and get back to smooth and dewy with Estée Lauder’s new Hydrationist Maximum Moisture Crèmes and Lotion. With the power to instantly relieve dehydrated skin, these formulas keep on quenching for 24 hours. Choose from crèmes for dry or normal/combination skin, lotion for normal skin or crème with built-in SPF 15. GET IT: $38 each; shop online or at your nearest Estée Lauder counter.