mobile

Mobile payments. We’ve seen through news coverage, conversations with friends and family and our own usage how pervasive this technology has become this past year. To go beyond the buzz, MasterCard partnered with Prime Research , to identify evolving consumer attitudes toward digital payments and...

I recently wrote a blog post on branching content, and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.

Will mobile gaming ever kill the console? Consumers in the US are still using all four screens and likely will for decades to come, but it could happen. Ultimately players have to make a choice as to how they spend their gaming dollars and as mobile gaming continues to grow in both quality and scope a shift could happen – maybe even overnight.

Mobile communication network infrastructure is a proven catalyst for economic growth. Therefore, more nations have assigned and auctioned radio spectrum to accommodate anticipated traffic that results from increasing mobile internet usage.

When we fail, the reason is the imperfection of our workflow, tools and coordination. In order to avoid content branching, we need a fresh approach to publicizing content on different platforms. The answer to our prayers is the adaptive content. I will dip into this topic in my next blog post.

As we continue to become a mobile society, businesses large and small have an excellent chance to put their brand in the hands of mobile consumers. Having a plan in place to target mobile customers is now a marketing standard, as not doing so will likely cost you a big opportunity for growth.