Increasing consumer spending and higher mobility requirements are escalating the hydrogen powered vehicles demand. Rapid urbanization coupled with proliferating construction activities are providing potential opportunities for the adoption of environment friendly vehicles. A lucrative growth in the economic conditions and high living standards are supporting the fuel cell electric vehicle market growth over the projected timeframe.

Government organizations are establishing multiple research programs and funded projects majorly focusing on the development of innovative solutions for fuel cells. Multiple organizations including the FCH JU is supporting research, technology development & demonstration activities for fuel cell and hydrogen energy technologies. Collaborative programs and initiatives are encouraging the development of efficient hydrogen production technologies, thereby contributing towards reducing the overall fuel cell production cost.

Shifting preference for utilizing zero emission vehicles owing to their commercialization and provision of government subsidies are boosting the industry size over the forecast timeframe. Increasing demand for automotive fuel cell stacks in conjunction with expansion of production facilities will further strengthen the fuel cell electric vehicles market share. Introduction of advanced fuel cell stacks for heavy duty vehicles is augmenting the product penetration. For instance, in September 2018, Ballard Power Systems launched its new Fcgen-LCS liquid-cooled fuel cell stacks offering higher power density with relative lower cost of ownership.

Proliferating sales of passenger vehicles coupled with rising requirement for zero emission transport facilities are driving the segment growth over the study timeframe. Adoption of new automobiles equipped with modern technologies is augmenting the segment share. Introduction of new generation hydrogen powered SUV's is positively influencing the FCEV market share over the study timeframe. For instance, in October 2018, Hyundai introduced 2019 NEXO fuel cell SUV incorporated with advanced fuel cell stack for delivering superior power and efficiency.

Europe fuel cell electric vehicle market will witness significant growth owing to supportive government projects for developing zero emission fuel cell vehicles and installation of hydrogen refueling stations. Projects such as Clean Hydrogen in European Cities (CHIC) and Joint Initiative for hydrogen Vehicles (JIVE) are striving for commercialization of fuel cell electric buses, further augmenting the regional demand for fuel cell electric vehicles. Easier availability of e-bikes offering ease of operation in high traffic areas is strengthening the industry size over the study timeframe.

Industry participants are offering attractive deals for encouraging the utilization of fuel cell electric vehicles. Cost effective leasing facilities and rebate offers on new cars are further encouraging the adoption of fuel cell electric vehicles. Honda Motor Co. Ltd offers vehicle leasing facilities in California with no security deposits. Moreover, expansion of manufacturing facilities and distribution networks are some of the prominent strategies adopted by industry players for enhancing their market share. For instance, in December 2018, Nuvera Fuel Cells, LLC signed a cooperative agreement with Hangzhou district government of Fuyang to establish manufacturing facility for fuel cell stacks.