Although the situation of Mexican companies exporting to the US will rely on the political changes in the neighbouring country, there is an overall feeling of optimism. "We export food products and these are always needed," explains Jesús Gutiérrez, manager of Citrimón. The truth is that no new taxes or marketing regulations have been introduced yet, but "the worst thing that could happen is an increase in taxes, and that would also lead to increases in the final price of the products," says Gutiérrez.

Citrimón is a Mexican company that sells citrus, although it only exports 20% of its production. The rest is intended for domestic consumption. In any case, they are well aware of the needs of other countries, as they ship their goods to different European cities and other countries in Latin America. "These are small windows of opportunities that we are opening," states Gutiérrez.

Furthermore, given the seasonality of citrus fruits, they believe they don't have any direct competitors in the US market, since the presence of the different producing countries is subject to rotation, depending on the fruit's availability. Consequently, there is hardly any overlap.

When it comes to the future, one of the company's goals is to improve the quality controls to be able to offer the best quality and freshest fruit to its customers. To this end, they will have to fight firmly against fruit flies, which can damage the product's quality. Citrimón is considering the implementation of a new X-ray based method which, despite being very expensive, would ensure a quick return of the investment, since it can also be used with other types of fruits.