Sunday, December 02, 2012

The Google Maps of the Week

This week I was really taken back by the beautiful Route Map from Plane Finder. The map is a gorgeous visualisation of where you can fly from different airports around the world. For me this map really demonstrates some of the advances made in the Google Maps API over the last couple of years.

The screenshot above doesn't do this map justice.You need to open up the
map and then click on any of the airports displayed on the map - that's
when the beauty happens. After clicking on an airport neon lines fly
out from the airport to show all the destinations that you can fly to
from that location.

The Beat is one of those great ideas that you just can't help wishing that you
had thought of yourself. There are a lot of Google Maps based Instagram
apps but I think that this is the first one I've seen which has made the
inspired choice of using Street View. How better to convey the sense of
where a photograph was taken than to show you what it looks like with
Google's 360 degree panoramic imagery.

Using The Beat it is possible to view photographs submitted to Instagram
on top of a Street View of the location where the picture was taken. If
you enter a hashtag search into The Beat you can just sit back and
watch as a stream of Instagram images, placed on top of Street View,
plays on your monitor.

There has been a huge increase in the clever use of Street View in
marketing campaigns this year. It is easy to get a little blasé now
about marrying animation and live video with Google Maps Street View but
this new Christmas marketing campaign from Stella Artois is incredibly
well done.

Stella Artois' Christmas Carole app on Facebook allows you to enter an address and then creates a video
in which a band visits the address and plays you a song. The Street
View of the address is used as a backdrop to the video so that it
appears that the band is actually playing in your street.