Samsung: Galaxy S7s Are Not Exploding

Holly Goodman | December 1, 2016, 2:03

Samsung: Galaxy S7s Are Not Exploding

No less than 91% of the people surveyed and own a Samsung smartphone said that they would most certainly purchase another smartphone manufactured by the South Korean company. As reported earlier, the smartphone had been the cause of much controversy.

A paramedic, a mother in Australia, and even a tech reporter are among those who have witnessed a Galaxy S7 and Galaxy S7 Active device go up in smoke, while Samsung is facing a USA lawsuit that alleges its battery problems apply to older devices, too. On the other hand, among consumers unaware of the Note 7 recall, 25 percent said that a Samsung handset would be their first preference. It revealed that Samsung smartphone users were as loyal to their brand as Apple customers, only without the psychological need to evangelise.

Samsung smartphone sales fell in the third quarter of 2016 by 14.2 percent year over year.

In October, Samsung notoriously halted production and sales of the Galaxy Note 7 after failing to correct a problem that caused the devices to explode. The upcoming "Samsung Galaxy S8" and "Samsung Galaxy Note S8" are on the spotlight, and people are just waiting to see what they have to offer to gain back buyer's trust. What's more interesting is the fact that those who are aware of the recall are actually more interested in the brand compared to those who didn't know anything about it. "If successful, consumers will quickly forget the Note 7 fiasco if the upcoming S8 can deliver on all fronts".

Apple was unable to capitalise on its rival's misfortune, however, as it saw sales drop by over three million to 43 million. Its market share shrank from 13% to 11.5%, the company's lowest share since 2009.

Apple sales fell by 8.5 per cent in the U.S. and by 31 per cent in China - two of the vendor's biggest markets - as the iPhone 7 struggled to stimulate replacement sales. Huawei has thus increased its share in the smartphone market by a full percentage point to 8.7 per cent.