The Singapore-based company Intelligent Spas has released spa industry reports for both Australia and Thailand.

AustraliaIntelligent Spas’ new research on the Australian spa industry identified spa numbers have grown 152% over the last five years.

The new Australia Spa Benchmark Report 2002-2010 features more than 450 statistics, including updated financial benchmarks covering revenue, visits and employment plus valuable benchmark ratios such as daily revenue per spa, revenue per visitor and revenue per square meter. Current industry trends observed by spa owners and managers and new profile benchmarks detailing infrastructure, business models and treatments are also included in the report. Many of the benchmarks are available by spa type.

Julie Garrow, managing director of Intelligent Spas, stated, “As the global economic situation changes, the need for businesses to focus on benchmarking and profitability has become essential. This timely release of high quality data from Intelligent Spas will allow businesses to fine-tune their operations for success in tougher economic times. This report combines the results of our latest survey with information collected during our previous three industry surveys to provide benchmarks and growth rates.”

“Awareness of accurate, current industry statistics and financial data is crucial to ensure that spa facilities both in planning and current operation are able to maximize profit potential, avoid potential risk factors and be relevant for today’s marketplace. The Australasian Spa Association (ASpa) thanks Intelligent Spas for their ongoing commitment to independent spa industry research and commends all industry participants for ensuring that this data is available for the benefit of all spa industry stakeholders,” said Susanne Nelson, president of the Australasian Spa Association.

Key industry statistics* Of the 554 spas operating in Australia, 69% were day spas and 31% were destination spas co-located with accommodations. * The spa industry employed 5,026 people during 2007, a growth rate of 78% since 2002. * Annual spa visits grew by 15% over the last five years with 2,305,000 spa visits in 2007. * Spas collectively generated revenue of $296 million Australian dollars (approximately $271 million U.S. dollars) in 2007, an increase of 136% since 2002.

ThailandIntelligent Spas’ new research on the Thai spa industry identified spa numbers have grown 154% since 2002, with 585 spas currently open and operating.

The new Thailand Spa Benchmark Report, 2002-2010 features more than 450 statistics including updated financial benchmarks covering revenue, visits and employment plus profile benchmarks detailing infrastructure, business models and treatments, with many of these benchmarks broken down by spa type. Valuable benchmark ratios such as daily revenue per spa, revenue per visitor and revenue per square meter are also included in the new report, in addition to current industry trends observed by spa owners and managers.

Julie Garrow, managing director of Intelligent Spas, stated, “The Thai spa industry has experienced interesting change during the last five years. Total spa visits have increased steadily; however, average visits per spa have fluctuated year on year as supply increased. With employment and revenue experiencing strong growth rates, this report provides timely updates to enable businesses competing in and supporting the spa industry to benchmark and improve their performance as the industry continues to develop”.

"The release of Thai Spa Benchmark Report is another milestone in the growth and development of the Thai spa industry. It is a true ground-breaking document on the status of the spa industry in Thailand, highlighting the real state of health of our industry today. It is an essential benchmarking tool for every serious spa operator in the kingdom," said Andrew Jacka, president of the Thai Spa Association.

Key industry statistics * Of the 585 spas operating in Thailand, 51% were day spas and 49% were destination spas co-located with accommodations. * The spa industry employed 11,240 people, a growth rate of 228% since 2002. * 3,649,000 visitors experienced Thai spas during 2007. * Spas collectively generated revenue of 8.3 billion Thai Baht (approximately $263 million U.S. dollars) in 2007, an increase of over 200% since 2002.

About the research These reports are the fourth and third spa industry surveys conducted in Australia and Thailand, respectively, by Intelligent Spas. The reports incorporate historical and forecast data for the period 2002 and 2010, and the full reports are available for immediate download from www.IntelligentSpas.com. The Thai report is available in both English and Thai.

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