Dr Martens’ profits soar 70% following launch of vegan boot

Dr Martens have reported a 70% surge in profits in the year ending March 2019 following the launch of their ‘vegan’ range of boots.

The popular brand known for their iconic leather boots launched the vegan range using a synthetic leather-like substitute which they say performs “as well as the real thing” and is made using “absolutely no animal products”.

The company told Well Made Clothes that, “ Dr. Martens understands that a vegan lifestyle is a conscious choice not to be compromised. Therefore, the Vegan range maintains the brand’s renowned reputation for comfort, style and durability. Our collection replicates the signature footwear down to the very last detail, with the original air-cushioned sole, the famous yellow welt stitching and our iconic heel loop.”