According to Cloer, the Linux Foundation's annual Video Contest is one of the many ways that individuals can promote Linux; however, she does admit that creating a great video does take a little bit of work. The Linux Foundation wants to acknowledge that work and effort and will give away one free pass to LinuxCon per Video Contest entry.

The Video Contest this year will be judged by Linux creator, Linus Torvalds, and the winner of the Video Contest will receive high-level visibility and promotion along with their choice of a trip to one of the following events: SXSW, LA Film Festival, LinuxCon North America or LinuxCon Europe.

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Linus Torvalds's foundation is doing a sequel this year of its creative community ad campaign for Linux with a second video contest. The winner will receive a laptop loaded with Linux and a trip to LinuxCon in Boston in August.