Three Ways to Make Sure Your Digital Transformation Succeeds

How prepared is your company for digital transformation? If one well-known management consulting and research firm is to be believed, it’s probably not well prepared at all. But if you take three important steps, the group says, you can be well on the way to reaping the benefits of transformation.

Everest research shows that these pinnacle enterprises gain significant value from being so well prepared. It notes that in these enterprises:

IT enabled 86 percent to serve a new market or customer segment, compared to 43 percent who were not ready for digital transformation.

IT supported 85 percent to gain a significant growth of current products and services compared to 33 percent who were not ready for digital transformation

Ninety five percent increased employee productivity between 10 and 30 percent, compared to fifty four percent who were not ready for digital transformation.

What Are the Three Steps Towards Digital Transformation?

The group found three key differentiators between companies prepared for digital transformation and companies that aren’t prepared. First is that the IT organizations in pinnacle companies are aligned with the company’s business. A key element of this alignment is a collaborative culture. Some 95 percent of companies prepared for digital transformation surveyed by Everest collaborate across functions within an organization.

The next differentiator is that companies ready for digital transformation support innovation. They do that by sharing knowledge across the enterprise. In addition, they are invested in experimentation. Compared to companies not ready for digital transformation, the research found, pinnacle enterprises are “committed investors in prototyping (81% versus 36%), digital studios for new product development (71% versus 27%), and innovation funds to support start-up activities (76% versus 35%). Why do they matter? Because it shows they understand the need for ongoing experimentation to achieve innovations that deliver value.”

Finally, companies prepared for digital transformation have a laser-like focus on business outcomes. They do this by improving their customer experience, notably by using analytics. They are also far speedier and more responsive at using technology to respond more quickly to market changes — the Everest survey claims “81% of Pinnacle Enterprises use technology to speed their execution (versus 38% of the unready).”

What’s the Best Tool to Spur Digital Transformation?

Alpha Software's TransForm technology is the best tool for speeding up enterprise digital transformation. It improves collaboration, aligns IT with the business and makes companies more responsive by speeding up app development. TransForm it offers tools that let existing staff build business apps in minutes and enable savvy business domain experts and IT departments to work together to digitize business processes and deliver tangible business impact. It also simultaneously enables IT to control data integration with systems of record and data security compliance. Check out our90-second video about TransForm, andget more details about TransForm here.

About Author

Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.