The effort was inspired by the long-lasting obesity epidemic, which has targeted people of all age ranges, from toddlers to the elderly. Statistics show one in three children in the US are obese, a number that has increased threefold over the past 30 years.

Michelle Obama has made it apparent that this will not be a simple one-step stride; rather, it will take the combined efforts of companies across the public and private sectors. Some of the specifics include placing food labels in more obvious positions to more clearly show the amount of calories being consumed; reducing the amount of fat, sugar and salt in school meals; smaller portions; cooked meals; reducing dessert intake; and replacing soda with fresh-squeezed juices.

We at PFP have been covering this epidemic for years now, and it truly is great news that there is yet another sincere effort to reduce, if not end, this severe issue. We will be paying close attention to this and other weight loss and health campaigns, so keep checking back in for more obesity and health-related news.