In February 2016 our #MakeBaobabFamous campaign hit the Great British High Street. Our aim was simple: to get as many people as we could to discover baobab.

750 UK Holland & Barrett stores participated in the campaign, which was funded by Virgin, with more than 400 stores getting a full #MakeBaobabFamous window takeover for 5 weeks! This was backed up by a mass-sharing campaign online, including a real life baobab miracle; H&B rebranded to Holland & Baobab!

Thanks to the outstanding efforts of the Aduna Feel Good Tribe, we exceeded our wildest dreams! Our #MakeBaobabFamous hashtag was seen an incredible 20 million times on Twitter & Instagram alone. 100 millionpeople walked past our baobalicious windows. Influencers, fellow brands & our customers around the world catapulted the #baobablove even higher, bringing the total reach to a whopping 129 MILLIONPEOPLE! Now that's what we call a #BaobabBreakthrough!

To celebrate, we made a short video with the highlights: watch, share, enjoy :-)