BrandWatch

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Transcript of BrandWatch

http://www.brandwatch.com/Social Media Monitoring and analytics tool.Gather, Clean, Analyze, Present Data.automated/manual categorization capabilities.Tabs/functions: Marketing Measurement; Competitor Benchmarking; Influencer Indentification & Outreach; Marketing Research; Reputation Management.PRODUCTS - Analytics, Vizia, API.What is Brandwatch?Brandwatch has a RESTful API: allows you to access all your data, metadata and metrics available within Brandwatch Analytics and integrate it into your other business applications or products. BRANDWATCH API (s)http://www.brandwatch.com/brandwatch-vizia/Fully customizable, visualization of online conversations about your brand in real time.Essentially a show-casing platform/Command and control centre: an aesthetic visualization of data.monitor the success of your marketing campaigns in real-timekeep track of your brands online presence against your competitorsest a central ‘social hub’ to manage social activities The customizable displays can be broadcast on any screen, including smartphones/tablets etc and are controlled remotely, allowing you to display your data in multiple locations.Brandwatch ViziaBrandWatchOVERVIEWVizia - C&C The InterfaceSeems as though it provides the ability to conduct in-depth filtering Not sure to what extent one can filter so as to pick up trends/ patterns and create insight; and to what extent these can be automatically visualized. A trial of the software is needed before this can be deduced.CONCLUSIONBRANDWATCHObjective: monitoring what people say about your brand, products, competitors, industry or related topicsGathering DataQueries: customizable queries (Boolean search string)Crawlers: inspect the social web to find the data that you are interested in collecting.Crawl over 70 million sources (in 27 languages): including blogs, forums, news sites, social networks.Cleaning DataDW automatically validates/ clean imported data: removing irrelevant data.Spam elimination.Adverts & Navigation text.Ignores duplicate mentions.Filter/Analyze DataLanguage detectionDate & TimeGeo-Location beyond domainSentiment AnalysisTopic/Trend AnalysisPresenting DataVisualization of data: Flexible/simple default dashboard (customizable?)All data can be exported: either as a whole set or in separate categories.Access API (depending on package): useful if you need to integrate BrandWatch data into your own system alongside other metrics/datasets.Create custom, automated reportingBuild visualizationsExport social data and posts for use internallyIntegrate with your internal or other business applicationsBuild your own applicationsBW have also partnered with Gnip to provide full Twitter content through the the API. (access data without the need to switch between data sources)*NOTE: A basic level of access is provided as standard; more advanced API access with unlimited calls and full Twitter content is priced according to the level of Twitter data retrieved.