SME rebrands to focus on advancement of manufacturing

Society will highlight its wide range of expertise in new branding

Bob Vavra, Content Manager, CFE Media

06/10/2013

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In an effort to brand itself as a broad-based manufacturing organization, the Society for Manufacturing Engineers has announced it will simply be known as SME. The society, which rolled out its new branding identity at its annual conference June 3 in Baltimore, said the goal of the new identity is “to unify the organization and provide greater value to stakeholders across manufacturing.”

In an effort to meet what it calls the organization’s “central role it plays in the advancement of manufacturing,” SME has combined its many areas of operation around what it calls an “evolved mission to inspire, prepare and support its stakeholders in the advancement of manufacturing.”

“SME is focused on serving manufacturing enterprises, employees and education. It is our manufacturing engineering roots, experience and expertise that uniquely qualifies us to do this,” said SME President Dennis Bray, PhD, FSME.

SME is promoting its inclusive, future-focused mindset with the new tagline, “Making the future. Together.”

“The evolution of our brand signifies a momentous point in our history,” said Mark Tomlinson, SME executive director/CEO. “Our audiences see us as a credible authority, an inclusive community and a provider of solutions that is moving the manufacturing industry forward. We needed our brand to express those vital ideas as we move boldly into a bright future.”