Northwest Wines

User experience & web design for wine distributor

It’s a little-known fact that the Northwest region is home to some of the best wine in the U.S. Our client, Northwest Wines preferred that little fact not to be such a closely guarded secret.

As a major distributor of wines from that region (as well as Germany,) they wanted to reach as many re-sellers in the region as possible. While it wasn’t their goal to actually sell products on their site, they wanted it as a sort of billboard that they could point their current clients to, in order to educate them about what they offer.

While that can be beneficial, we introduced the idea of using the homepage as a lead-capture landing page, offering a free e-guide “Wines of the Northwest” as the bait. This enabled our client to build their email list, which in turn allowed them to actually educate more potential resellers, contributing to more sales. Building an email list also allows for a more targeted Facebook ad campaign, resulting in an even more dramatic increase.