ZoomSphere’s Guide To Twitter Metrics

This is a guide to all the terms used to describe Twitter statistics within an Analytics Module in ZoomSphere. It follows the terms as they appear down each menu item, so open the guide and use it along side the Module.

ZoomSphere – Analytics Module – Twitter

Followers

Followers – Total number of Followers to your Twitter profile.

Engagement

Engagement Breakdown (Retweets and Favourites) – Number of times your Tweets were either Retweeted or Favourited by another user by date.

Distribution of Engagement by Day of the Week – Number of times your Tweets were either Retweeted or Favourited by another user, divided into the days of the week it happened.

Distribution of Engagement by Time – Number of times your Tweets were either Retweeted or Favourited by another user, divided into the hours of the day it happened.

Tweets

Admin Tweets (Daily Activity) – Total number of your Tweets that were links or photos, by date.

Admin Tweets by Type (Tweets, Retweets) – Number of times you Retweeted or Favourited another user’s Tweets, by date.