WHY CHOOSE OUR INTERACTIVE VIDEO SERVICE?

Adding interactivity to your video not only empowers viewers to control their path through the video but increases their engagement and boosts conversion.
We know what interactive elements perform best for different types of videos and we’re delighted to offer you this interactive video service - an invaluable marketing tool which will transform your content.
Let’s get creative!

benefits of interactive video

Increased conversion by up to 3 to 4 times that
of linear/passive video.

Reduce the effect of the video ‘Cliff Edge’
where 40-50% of viewers drop off.​

Link videos together (branching),
providing the viewer with choices
of what to watch.

Gain useful viewer insight
by including questions to encourage
feedback.​​

Use ‘turnstiles’ and contact forms
to increase conversion.​

Powerful analytics to measure and improve video engagement.

RESOLVING THE VIDEO VIEWER 'CLIFF EDGE' WITH INTERACTIVITY

Most viewers will invest 25-35 seconds watching a video before making a conscious decision to continue or not. Dramatically, 40-50% drop off between 30 to 60 seconds. This is known as the video 'cliff edge'. Interactive Video reduces this behaviour and increases engagement.