Apple yesterday introduced the new in-ear headphones called EarPods that ship with every iPod touch, iPod nano and iPhone 5 (also available as a standalone accessory). The promotional video was published on Apple’s web site, explaining how the company went about re-engineering its previous crappy in-ear headset and why it spent three years redesigning it.

Not everyone was aware of the clip and you needed QuickTime to stream it from Apple’s web site. Not anymore, as Apple uploaded the EarPods video to its YouTube channel. Let us know what you think in the comments…

Exhaustive research and development effort had Apple spent three years designing it.