Comprehensive Blueprint for Workplace Suicide Prevention

Social Marketing

Businesses can help change the conversation and employee’s behavior by positioning the work of suicide prevention as part of the company’s value for health and safety. By using social marketing and social media tools, messaging to the workplace community can let employees know that those who struggle are not alone and that the leaders of the workplace make their health and safety a priority. Part of a company’s outreach to managers and employees can include the use of social media platforms (such as Facebook and Twitter) to help disseminate these messages and engage wide audiences in a dialogue about important issues related to health and safety. The resources listed below will help companies develop content for their social media pages.

The Action Alliance is supported by grants (1 U79SM062297) from the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (DHHS). No official endorsement by SAMHSA or DHHS for the information on this website is intended or should be inferred.

If you or someone you know is in crisis, please call 1-800-273-TALK (8255).