Why Two Brothers Quit Their 6-Figure Jobs To Help Fishermen Catch More Fish…

THE MISSION OF SALT STRONG:

To Unite Friends & Families

To Serve Fishermen

To Honor Jesus Christ

HOW DO WE DO THIS?

We EQUIP Fishermen To Catch MORE Saltwater Inshore Fish Through Real-Time On-Demand Fishing Reports, Tactics, Trends, And A Tight-Knit Fishing SUPER-Community Of Fishing Coaches And Fellow Anglers Helping Anglers So They Can Create More Memories With Their Loved Ones & Family Members Out On The Water.

WHY DID WE RISK IT ALL TO TEACH FISHING?

Because we truly believe that the world would be a better place if every man, woman, and child had the opportunity to fish. More fishing means more kids outside, more families creating unforgettable memories together, and many more generations of anglers to love and protect our waterways and fisheries.

The Salt Strong Call To Arms

The Salt Strong Vision (2025)

How Salt Strong Was Born

The entire Salt Strong MOVEMENT began with a simple blog and a YouTube page.

And after much debate on what fishing tips we should film first, we finally agreed to start with the one thing that all fishermen must have…

STRONG fishing knots.

After months of testing all kinds of different fishing knots, Luke was shocked that many of the knots he had been using for years (like the Uni knot) weren’t actually the strongest.

Here’s one of the very first knot videos (the FG knot) that really put Salt Strong on the map as a leader in knot tying videos.

The Salt Strong Music Video

The next video that helped “make Salt Strong famous – at least locally” was a music video we did with Hunter Smith from the band, Jill’s Cashbox.

It was wild how it all happened.

My friend Sara Michaels from 97 Country called me one day and told me that I had to hear this song from a fishing captain named Capt. John Gunter.

I checked it out and instantly loved it.

It was more of a bass fishing song to start, but I contacted John and he agreed to sell us the rights to his awesome song. The next thing you know Hunter had transformed it into more of a saltwater song, which quickly became the Salt Strong Anthem…

How Salt Strong Became Legend

(Catching A Snook From A 3rd Floor Balcony)

We were now two full years into the Salt Strong movement, and the company was growing pretty fast.

At the time, we had already helped thousands of fishermen catch more fish in less time, we had helped one guy go from being a complete saltwater fishing newbie (he had never caught a single saltwater fish) to going PRO in just two years (so we knew what we were teaching was working), and our Insider Fishing Club was really starting to grow.

And then it happened… a video that would bring MILLIONS of new eyeballs to us in just a few days.

While we were in a business meeting, I couldn’t help but notice a snook about 100 feet away from the 3rd-floor balcony we were on.

A few casts later, Luke actually caught the snook!

All kinds of media and news outlets picked it up (it was even on the home page of The Weather Channel), and now we can’t go to any fishing event without someone asking us if we’ve caught any more fish from balconies…