Sundance Selects/IFC Films Promotes Publicity & Marketing Execs

Sundance Selects/IFC Films has upped Lauren Schwartz to head of publicity and Shani Ankori to marketing chief. Schwartz, previously VP Publicity, will oversee the creation and implementation of national publicity campaigns, management of film festivals, and talent relations for films on all platforms. Ankori, who had been VP Marketing, will oversee all marketing aspects for the company’s theatrical, VOD and home video releases. Both report to Sundance Selects/IFC Films president Jonathan Sehring. Also today, Michael Winton was tapped to run film publicity and marketing for IFC sister label IFC Midnight. He was Director of Marketing and Publicity and has been with the company since 2008 and will report to Ankori.

4 Comments

fedup press person • on Apr 24, 2013 11:24 am

Good. Maybe when I set up an appointment with a local/regional publicist, IFC will actually follow through on the date/time the interview was scheduled. Worst studio to deal with in this industry for interviewing talent that I have encountered (and, no, I’m not a competitive studio ‘plant,’ just a fed up press person.) One could only hope so!

You're a sad person • on Apr 24, 2013 11:24 am

Jonathan Sehring may be a clueless douche who oversees things like your canceled interview for a supermarket circular, but considering the level of writing in your post (with a brilliant moniker that includes the grammatical gem of ‘fedup’) it sounds like you can’t be that important to service, in the first place. Good luck with that grudge.

agency • on Apr 24, 2013 11:24 am

isn’t that a reflection on your local agency? not just the studio?

filmfan • on Apr 24, 2013 11:24 am

Don’t know about canceled interviews, but IFC has been on a roll with film press lately from this observer’s perspective. Gimme the Loot had an avalanche of major articles including the director in the Times, and Mira Nair has been everywhere this week for her film, and its unknown male star also showed up on Good Morning America today with George Stephanopolous. Schwartz seems to be doing a great job in her new role since that is all her area.