Monday, July 15

The Spice Girls' musical Viva Forever! closed early in the West end last month after some pretty bad reviews. Written by Jennifer Saunders it played to dwindling houses for six months before
finally posting early closing notices.

Its producer Judy Craymer (of Mamma Mia! fame) told the Telegraph that while it has its faults, it could still be fixed and re-staged saying Oh yes, I’m sure Viva! will rise again at some point. It can be worked on. It was heartbreaking that we had to close it. I wouldn’t say there weren’t faults with it, but I love the Spice Girls, and, when you are thinking about a subject to write a musical about, I think that the Spice girls have earned a place on our landscape. Audiences had a good time. It wasn’t Mamma Mia! but I wasn’t trying for it to be Mamma Mia! It was meant to be more the combination of Jennifer [Saunders], and comedy with a wink at pop culture.

Have to say that despite liking the Spice Girls music I didn't care for it.