real-time co-brand

Two buttons on the card enable a cardholder to pay with credit or to redeem loyalty points at a co-brand merchant location — without any change to the merchant infrastructure.

The press of the credit button writes the magnetic stripe, EMV, and contactless interfaces as an open-loop credit card while the loyalty button changes the function to a pre-paid closed-loop card. The LED associated with the pressed button illuminates to indicate the selection.

The credit transaction generates points that are reflected in the loyalty account in real-time.

Partner with leading brands.

In the ultra-competitive retail space, merchants use loyalty programs to gain an edge over competition. While most loyalty systems are based on lowering prices for recurring consumers, the Real-Time Co-Brand Card offers a differentiated product that enables rewards for consumers without sacrificing merchant profit margins.

The real-time rewards let merchants with higher-volume and lower-spend items enter the loyalty space, enabling issuers to forge partnerships with leading companies that may not have previously considered a loyalty card

A way to use open-loop, high-interchange credit rails to fund loyalty rewards and create a large universe of virtual currency.

CARDHOLDER BENEFITS

Turns loyalty points into a currency that can be used immediately.

Makes rewards points more relevant — allows cardholders to make purchases with rewards from brands they value.

ISSUER BENEFITS

Lifts engagement and spending by raising the value and stickiness of the rewards currency.

Reduces cost of rewards redemption by bringing fulfillment to the point of sale. When a cardholder redeems at the POS, the issuer avoids the costs associated with mailing the redeemed rewards.

Issuer earns interchange on the transaction. The loyalty transaction is authorized like a credit transaction against the customer’s credit line.

Attracts new cardholders with the power of the co-brand.

By operating on both closed- and open-loop networks, the card increases spend as the consumer is able to earn rewards for the brand anywhere.