How is an Insta-craze born? In this case, self-taught make-up artist and YouTuber, Jenny Gonzalez (@jenny_makeup), sparked the trend by posting a how-to video. Shortly after, said video was regrammed by @HairMakeUpDiary (with 4.7 million followers and counting) and it has now been viewed almost half a million times.

To create the look, Jenny dips the round lid of an eyeliner pencil into a gel eyeliner pot and presses it atop her upper lash line to create a series of a half moon shapes. Watch her in action in the player above.