New York City Re-Launches 'You the Man' Campaign for Halloween

With Halloween right around the corner, New York City is preparing for the usual deluge of idiots who can't figure out how to have fun without becoming assholes. Aimed at eliminating drunk driving among the males 21-39, the You the Man campaign includes online and radio with the copy, "You, who explained that the cop wasn't wearing a costume..." and "You, who convinced me that my costume didn't mean I was Superman..."

It's pretty basic but, hey, so is making sure you have a designated driver on hand before you head out on the town for some costume-fueled foolery.