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What are the features that define user-friendly navigation, efficient checkouts and streamlined product filters? How can we make e-commerce websites more effective by using user experience (UX) design to increase conversions? Here are the key e-commerce elements that can benefit from better UX design: Responsiveness The most important – and obvious – thing in user experience design is to remember that you are always designing for the user, not yourself. The user journey through your e-commerce website starts with your website visitors using a device to get there. It is essential to understand what devices your users will be using…

Our five fav episodes of the Call to Action podcast — so you don’t have to sort through ’em all. Image via Shutterstock.

Hey everyone! I’m Stephanie Saretsky, Unbounce’s Multimedia Producer. I’m also the host of the Call to Action podcast. It’s our weekly marketing podcast that has been running for just over a year and a half, and has featured some of the brightest minds in the marketing field.

If you’re new to the show and want to start listening but aren’t sure where to start, then I’ve got you covered. And if you’re a long-time listener looking for a refresh, well, I’ve also got you covered.

These are my favorite episodes that we’ve done over the last year in a half. I think you’ll like them too. They strike a really good balance of educational and entertaining.

Let’s walk through each episode.

1. Retargeting, As Explained by Nerf Guns

In this episode of the Call to Action podcast, we interview Johnathan Dane, CEO of KlientBoost (who is absolutely hilarious, by the way). PPC gets a bad rap as a discipline that is pretty, well, boring. But Johnathan is able to talk about it in a super engaging way (Nerf guns, c’mon!).

We discuss how to retarget without weirding out prospective customers, and how an IRS company increased ROI 20 times over with retargeting. Plus, listen through to the end of the episode for a wonderful Beyonce/Taylor Swift/Aaliyah mix-up. In a PPC episode? Yep!

2. Ginny Soskey on HubSpot’s Epic Blog Publishing Experiment

In this episode, we chat with Ginny Soskey, Content Marketing Manager at HubSpot, about a fascinating publishing experiment that changed the way Ginny manages the editorial calendar and the content HubSpot creates.

I really like this episode not only because Ginny is incredibly smart and a real pleasure to interview, but also because it’s chock full of interesting analysis and discoveries they made when they decided to tackle the age-old question: publish more often or publish better content?

3. Lessons Learned from Year 1 of the Call to Action Podcast

In this episode, we took a look back on the first year of the podcast from launch to calculating ROI. This episode is probably my favorite that we’ve done. It was cool to switch up the podcast format and have an actual conversation with Dan (Dan Levy that is, Unbounce’s Director of Content).

I come from a radio background, so I find chatting like this super engaging because its conversational nature allows for more improvisation. Scripted is good, but sometimes a friendly chat to switch things up goes a long way! Plus, we give you so many podcast tips and secrets, like the struggles we’ve had with reporting, and how a launch actually works. It was a lot of fun to look back on the podcast’s history and see how far we’d come.

4. Why Dungeons & Dragons Can Make You a Better Marketer

In this episode, we interviewed Ian Lurie, CEO of Portent, Inc. on his realization that the marketing journey is actually quite a bit like — wait for it — Dungeons & Dragons.

This was a really fun episode to produce, as Ian gave listeners an extremely novel way of looking at the marketing funnel. I don’t know how many of you have likened your jobs to playing Dungeons & Dragons, but it makes for a pretty powerful comparison.

Along with his explanation for why marketers are not storytellers but world builders, Ian also gives you tips on how to get your friends to play D&D with you. So many things to learn!

5. The No-Shortcut Approach to Building a Credible Content Marketing Strategy

This episode was a really engaging interview with Jay Acunzo, VP of Platform at NextView Ventures. Rather than focusing on tactics or step-by-step campaign optimization, this was one of our first episodes that looked at team structure, specifically how to grow a high-performing content team.

Jay really gets to the bottom of why you shouldn’t cut corners in your marketing, and shares a really interesting anecdote about how one of his posts went viral — which may sound like every marketer’s dream, but he had mixed feelings about it.

What about you?

So there are five episodes of the Call to Action podcast to get you started. Those are my favorites, but what are yours? Let us know in the comments.