UFCThe Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books.
UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

Yep that's another reason why the sport is growing. Very fan friendly. When's the last time you saw the commissioner of any sports league or President going out shaking hands, taking pics, answering questions, giving away comp tix, etc. This sport will overtake quite a few out there in the future.

Im a big fan of Dana, but i love it how he says to the fighters I wont shake your hands I think I have something then hes getting all touchy feely with the fans lol. But yeah, I met him at UFC 120 and the ammount of time he spends after events meeting people is unreal, great guy.