Last year's launch of the Titan supercomputer was a major win for NVIDIA, and likely the breakthrough they’ve been looking for. A fledging business merely two generations prior, NVIDIA and their Tesla family have quickly shot up in prestige and size, much to the delight of NVIDIA. Their GPU computing business is still relatively small, but it’s now a proven business for NVIDIA. More to the point however, winning contracts like Titan are a major source of press and goodwill for the company, and goodwill the company intends to capitalize on.

With the launch of the Titan supercomputer and the Tesla K20 family now behind them, NVIDIA is now ready to focus their attention back on the consumer market. Ready to bring their big and powerful GK110 GPU to the consumer market, in typical NVIDIA fashion they intend to make a spectacle of it. In NVIDIA’s mind there’s only one name suitable for the first consumer card born of the same GPU as their greatest computing project: GeForce GTX Titan.