8 tips to elevate your email marketing

Here are several suggestions to help you craft more effective email campaigns.
1. Subject Line is Key
First impressions are critical in any form of communication. When people receive an email, the first thing they see is the subject line, which has the potential to either gain or lose their interest. Subject lines that include your company’s name as a reference and provide specifics supporting your email topic will typically gain higher open rates.
2. Pay Attention to Who ...

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