2.3 The fundamentals of the company’s strategy.

This course will allow you to identify and evaluate opportunities for creating a tech business, and to better understand its principal issues on a human, technical, commercial, environmental and financial level.
As such, you will obtain solid foundations either for building your own tech business, or for joining one.
Deciding to create or to join a tech business in these early years is an out-of-the-ordinary adventure, and it certainly won’t be straightforward: you need to be ready to accept that not all "good" ideas will lead to success, and that only a very small number of projects lead to great success. You must learn to overhaul your relationship with failure, which is a valuable source of experience and should be managed according to the logic of “acceptable loss”: the entrepreneur loves uncertainty, not excessive risk. The creation of tech businesses gives you a genuine opportunity to change the world, but requires you to adopt a particular state of mind and to be able to acquire knowledge, know-how and interpersonal skills.
You will have the chance to work alongside passionate and exciting people from a whole multitude of backgrounds. From a technological point of view, these women and men have constructed numerous companies of a global scale.
The development trajectory of a tech business is full of mishaps which require you to be both agile and greatly prepared to build on a strong idea, choose your market, develop your proposal, assemble a team worthy of the task in hand, and finding financing.
The course is made up of methodological sessions as well as first-hand accounts from entrepreneurs and people who have succeeded in creating tech businesses themselves. You will thus be able to get to know the essential dilemmas with which high-tech business creators are confronted with, beginning with the initial decision to set up your very own structure, which itself represents a significant life decision.
You will also see that the creation of a tech business is much more a collective adventure than an individual one.
In the English version, all of the reading content, quizzes and assesments will be in English, whilst the videos will have French audio and English subtitles.

从本节课中

Fostering the development of your concept

This session will familiarize you with the principal steps for bringing an innovative project to fruition. Among other things, we will evoke the fundamentals of managing a project and the knowledge acquisition process that enables you to make crucial decisions for the company over time.
We will also investigate the principal pillars of your strategic project and suggest some guidelines for the company strategy. You will be asked to understand the dynamics of the market that you are targeting and to identify what it takes to be leader in your segment. Your margin for maneuver will not be the same if your innovation creates a new market versus if it substitutes an existing offer.
We will also invite you to analyze the customer-perceived utility value, in terms of benefits as well as sacrifices.
Finally, we will tackle an essential aspect concerning the valorization of a technology and the development of a company – intellectual property – and give you several solutions in order to use it wisely.