DS Blog

At Designsensory, we are always on the lookout for new ways to bring better service to our clients. We’re especially pleased to be able to enhance our capabilities with still photography, video and motion expertise.

Our goal is to provide more integrated, end-to-end solutions with branded content in every medium. Our photography, video and motion graphics capabilities have already made a difference to several of our clients, including Patricia Nash Designs and the Tennessee Department of Tourist Development’s Travel South and Vacation Guide behind-the-scenes videos. We’ve been able to offer help at every step, beginning with preproduction services like scriptwriting, storyboarding, location scouting and booking talent, through the art direction of photo and video shoots, to postproduction editing and motion graphics.

Why is this new capability important?

First, it’s crucial to carry branding across all media, with content that reinforces the brand at every turn.

Second, the statistics are staggering: Web video keeps visitors on websites longer, boosts sales and minimizes buyer dissatisfaction. According to studies by Internet Retailer, 52 percent of consumers say that product videos help them feel more confident about their online purchases, and 66 percent will watch a particularly informative video more than once. And, visitors who have watched a video are as much as 174 percent more likely to buy than those who have not.

BizChair.com has tracked 33 percent of the company’s online sales to just 13 percent of its visitors—those who watched the online videos. Smartphone companies have tied video to increased sales in a very specific—and convincing—fashion. One million video views usually translates to 1.2 million units sold in the 12 weeks after a new product launch. Video is important to search engine optimization as well, since videos appear in about 70 percent of the top 100 listings for a search.

Our new capabilities mean a more integrated and more efficient process for our clients and—-we hope—-will translate into noticeable success.

Category Tags

Authors

Alison Ashe

Alison solves visual communication problems through a process of research, concept exploration, and original thinking.

Matt Honkonen

Matt came to Knoxville from Chattanooga, where he worked as the senior strategist with the marketing and public relations department of a large digital agency. He has worked with a wide variety of brands, helping to solidify digital presence and develop a

Sarah Loebner

Sarah worked for agencies in Ohio and Boston before coming to Knoxville seven years ago and burnishing her reputation as an innovative designer and fresh thinker. While inspiring design is her form of communication her passion lies in client partnerships,

Josh Loebner

Josh combines research and strategic thinking as the foundation for powerful, goal-oriented marketing experiences.

Lindsay Miller

Lindsay is dedicated to the unrelenting pursuit of delivering unique, effective media solutions that bring a company's message to life.

Joseph Nother

As co-founder and creative director for Designsensory, Joseph oversees teams that deliver award-winning and compelling design.

Ben is a designer, illustrator, cook, banjo player, guitarist, cyclist, rock climber and backpacker, who also happens to be exceptionally humble.
As a former intern (Bentern), who joined the team full-time (Benployee) in June 2013 after earning a B.F.A