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Interview with Giovanni Liberatore

Advisory Board | Destination

Giovanni Liberatore – Full Professor University of Florence | Department of Economics and Business Sciences

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
Tourism start-ups have a thousand good ideas – do we want to understand them and help them be put into practice? Everyone talks about overtourism as an inescapable cataclysm, but is it really so? These are very important issues for me.

In your workgroup, what do you deal with specifically?
Incubators for start-ups and visitor management, in fact.
Amongst the many, training for current and future destination managers.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
Smart means intelligent and shared solutions to address real problems.

Do you have anything else to add?
These are more or less the basics, yet we will talk more about it during BTO.