The digital breakthrough as we have been engaging in for a few years is not a single technical evolution, it is all about cultural revolution. The core of digitalization challenge is not about learning how to use news digital tools, but how people deal with it and integrate the impacts of this digitalization in their [...]

The « Paris 13e Tower » example : A transmedia experience based on street art. https://www.youtube.com/watch?v=Mx_rl4lPmhs A building of Paris 13E was intended to be erased. Before deadline happened hundreds of artists have taken possession of the place and have produced piece of works, from ground to celling. The strength of «Paris 13e Tower » project was the symbiosis between [...]