j1 Read what a few of our advertisers say about the space they use.
4 Experience is the best teacher; why not profit by theirs?
THE WASHINGTON LOAN & TRUST Co.
WASHINGTON, D. C.
ADVERTISING DEPT.,
NATIONAL GEOGRAPHIC MAGAZINE,
WASHINGTON, D. C.
GENTLEMEN: No doubt it will interest your Ad
vertising Department to know that this company
has received a considerable number of new ac
counts of marked size and importance resulting
directly from our advertisement in the NATIONAL
GEOGRAPHIC MAGAZINE.
One account of $15,000 came from Alaska, the
depositor writing he wishes to open an eastern
account, and because he saw our advertisement in
your publication he knew we must be an institu
tion of high standing.
It is evident you reach a very large number of
wealthy people with money to invest.
Very truly,
(Signed)
FREDERICK EICHELBERGER,
Trust Officer.
Temperature Today, 71.
HOTEL DEL CORONADO.
CORONADO BEACH, CAL., June 2, 1909.
ADVERTISING DEPARTMENT,
THE NATIONAL GEOGRAPHIC MAGAZINE,
WASHINGTON, D. C .
GENTLEMEN: I desire to express my appreciation
and thanks for the good received by the Hotel del
Coronado in the short time we carried an adver
tisement with you last season.
I have found it an exceedingly hard matter to
trace definite results from an advertisement, but,
from the written inquiries (and the verbal ex
pressions) which we have received, have been
convinced you have one of the best advertising
mediums in the country, and appeals especially to
the class of people to whom we cater.
It is a long time to speak in advance for next
fall, but I shall ask, before the beginning of an
other season, that you duplicate the advertisement
for us.
Very truly yours,
MORGAN Ross, Manager.
NEW YORK-CASSELL & Co., PUBLISHERS-LONDON.
NEw YORK.
NATIONAL GEOGRAPHIC MAGAZINE.
GENTLEMEN: I have pleasure in advising you
that from our page in your February issue adver
tising the $12.00oo proposition we received exactly
twice the number of replies derived from any
other medium used that month.
Very truly,
CASSELL & Co.,
Publishers.
SECURITY STORAGE COMPANY.
WASHINGTON, D. C.
ADVERTISING MANAGER,
NATIONAL GEOGRAPHIC MAGAZINE,
WASHINGTON, D. C .
DEAR SIR: I am very glad to give expression to
my thorough confidence in the GEOGRAPHIC MAGA
ZINE as an advertising medium for such proposi
tions as we have to present.
It is very rare indeed that we are ever able to
trace any direct results from our advertising, but
we know of more business being obtained through
the GEOGRAPHIC MAGAZINE than that of any other
one medium.
The officers of the Bowling Green
Storage Company-whose advertising was placed
in the GEOGRAPHIC MAGAZINE by me-tell me they
have received a number of very profitable inquiries
from their advertising and they consider it an,
excellent medium.
Yours very truly,
(Signed) C. A. ASPINWALL,
Vice-President.
To WHOM IT MAY CONCERN:
From six pages of advertising in the NATIONAL
GEOGRAPHIC MAGAZINE of the volume
entitled
"Scenes from Every Land," three pages prior and
three pages subsequent to publication, the aggre
gate orders received directly accruing were 12,000,
at $2.50 and $i.oo each. From the first page of
advertising, although several months before publi
cation, 1,422 reply orders were received.
(Signed) GILBERT H. GROSVENOR,
Editor.
41 Think what it means to bring your business each month to the
attention of 55,000 well-to-do, cultured people in the most personal
way possible-by telling them about yourself in theirown magazine.
41 Let us tell you the facts relative to the Magazine and the
quality of its circulation.
ADVERTISING MANAGER
THE NATIONAL GEOGRAPHIC MAGAZINE, WASHINGTON, D. C.
To the Thousands of Business
Men who Read The National
Geographic Magazine-a Word