PUMA enlists 6 Singapore creatives for its new campaign

PUMA’s looking out for the hustlers of Singapore with their new ‘Run The Streets’
campaign. It’s a part of a global
series to introduce the brand’s new Ignite footwear range, that has
a technical focus on performance. The Ignite Limitless design offers superior
energy-return and enhanced support with a stability cage.
Ignite evoKNIT provides the active wearer with a stretchy
and breathable structure.

The
people of Singapore are on the go 24/7 . Acknowledging that, PUMA‘s range incorporates reflective accents,
which are visible in low light situations. The new street-ready designs from PUMA
are also slick enough for everyday wear, with black,
white, red, black-white, and drizzly grey colours to choose
from.

Run the Streets is lead by six
hustlers, from different backgrounds, who are championing
creativity in Singapore. The
self-starters will feature throughout images and videos, including
a music video with a new song specially composed by
ShiGGa Shay.

One of the six faces, ShiGGa
Shay, is a local rapper, songwriter, and producer who
incorporatesmultiplelocal languages, including
Singaporean slang, into his rhymes.

Amanda Keisha Ang (also known as AKA) is a DJ who
focuses on female representation in the Singapore scene. Mohammad
Azlan Ramlan, better known as Ceno2 is a globally showcased graffiti artist.
Douglas
Ng is a hawkerpreneur, making fishballs just like his
Grandma used to, Kelly
Limerick a self-taught artist who crochets grotesquely-cute
creatures, and Vijay Mudaliar is an award-winning bartender
who owns Native.

With everything and anything
available in Singapore around the clock we’re ready to ignite the
town with our stylishly-clad feet! As PUMA so aptly puts it, “This is your city. These are your
streets.” So, what are you waiting for? The range is available
across all Singapore retail stores and online.

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