Digital marketing Is the process of marketing products and services by use of digital channels with the aim of targeting consumers while content marketing is a marketing approach that normally focuses on distributing relevant content with the aim of attracting customers. Computerized showcasing is however considered to have a few advantages to the association and individual since it incredibly lessens cost , the expenses connected with printing of flyers and bulletins to advance promoting of different items and administrations has a tendency to be high yet computerized advertising then again decreases this cost on the grounds that a large portion of the items and administrations are publicized on the web.

It moreover tends to have a more noticeable client guarantee this is in light of the fact that best in class media has expanded much acclaim during the time subsequently individuals support going on the web to do explore on the distinctive things and organizations that they wish to secure hence mechanized media tends to attract a bigger number of customers as opposed to standard strategies for promoting. Automated exhibiting furthermore allows grater engagement between the client and the business person in that they can have the ability to collaborate by method for different entryways for example through the email and thusly the client can have the ability to give proposition about things and may in like manner give studies on how they experienced certain things and organizations.

Advanced showcasing is likewise simple to quantify in that the entrepreneur can have the capacity to know regardless of whether their items and administrations are getting purchasers consideration and they can have the capacity to gauge this by the utilization of the google scientific apparatus which is regularly accessible on the web. It also leads to brand development this is because a well maintained website tends to attract more clients into website so that they can be able to know the various products and services that your company provides and this may eventually lead to a sale which in turn leads to the growth of the business brand.

Content marketing also tends to provide education to the consumers about the various products and services the business is offering hence this cuts down on the process of client and business owner interaction so as to get more training on the products and services the business is offering and this in turn helps in cutting down on the marketing costs. Content marketing also helps in driving traffic into the business website as most of the consumers prefer educating themselves before seeking the assistance of a marketer or sales person and an increase in traffic may eventually lead to the company making a sale.