Now the whole world is waiting in suspense to see who the real owner of #alexfromtarget is.

Breakr, the tech start-up company, started with an interesting idea: claim ownership of #alexfromtarget and announce one of the “most amazing social media experiments ever.” All for a good purpose of course: “if you can earn the love and respect from a global community such as the ‘Fangirl’ demographic – you can rally them together to drive awareness for any cause even if its to take a random kid from unknown to stardom over night.” It makes sense, considering their company mission is to connect fans with their fandom.

Thetwist: Alex and Abbie, the original tweeter, are tweeting that they have no connection with Breakr. Additionally, Breakr is being extremely unclear in exactly what relationship it had to the amplification of #alexfromtarget and the two users. They’ve backed down on some of their claims already and clarified that Abbie is not an employee after her tweet: