Category Archive

Golf is quickly becoming a sport for the privileged few. I play much less than I used to, mostly because the prices to play have continued to go up, when the value has gone down. Now that we’re working closely with the PGA of Canada to help golf professionals improve their marketing and branding its become apparent that many clubs …

In golf, taking into account too much information can often be a detriment to your game. If you analyzed every factor at play for that par 3 tee-shot, or 5-foot putt you’d be the slowest (and therefore most hated) golfer on your course. The good news is, when it comes to R&D, Ping isn’t slowing down your course. They however …

Good day, thanks for stopping by! Earlier this year, we introduced you to Cleveland’s TFi 2135 putter which started appear on retail shelves nationwide on September 18th. We thought we’d pass along this video that explains the technology behind the 2135 putter…

Hey there thanks for stopping by! Today we’re happy to tell you that Titleist is introducing their new DT TruSoft golf balls on October 1st.
The DT TruSoft was designed for golfers who like a truly soft feel. It has a new core and cover formulation engineered by Titleist R&D and promises to deliver an incredibly soft compression feel with impressive distance …

Hey everyone, say hello to TaylorMade’s newest driver, one they’ve actually been sitting on at headquarters, as its been a little while since TaylorMade released a driver. This new model marks a departure from the R series… and replaces it with an M. The M stands for multi-material construction, and this new driver features some pretty cool, ultra-thin-light carbon composite …

We have no idea for what, nor do we have any idea if it’ll ever be printed on any of Ping’s equipment, but as a just in case, then trademarked the term ‘Vortec’ for future use on its equipment. What do we think this name may be for? Likely some sort of driver or driver element that should (in theory) …

Hey everyone, thanks for stopping by. We’ve gotten wind of a new shaft by Project X that has been generating some buzz on tour and in the golf realms – called Hzrdus. Apparently this shaft has been in testing for quite some time, but only recently got coined its name. Details are scarce, and we don’t know when this shaft …

Hi everyone, thanks for stopping by. We’ve got some interesting pictures to share with you of a new Bridgestone driver that’s showing 3 different approved models on the USGA conforming website. The first what appears to be a basic 460CC model, second a slightly smaller version of the driver, and third a 460CC model with shaft flexibility. These may be …

Hey everyone, thanks for stopping by. Today we’re going to share with you the details on the new JPX 850 driver by Mizuno. This is the next generation of tracks that moves away from simply allowing golfer to adjust the fade or draw bias of heir club, but this is the first rendition that aligns with the swing allowing a …

It shouldn’t be much of a surprise that our sequence of posts focusing on the downswing, starts with the where we left off in the backswing sequence. But before we get started, its important to know that we’re omitting a very important section of the swing, which will be a post for another time – the transition – the most …