Logic+Emotion explores the thinking and practice of building responsive & resilient brands in a connected world

Friday, August 29, 2008

Memo From A "Mad Man"

When "Mad Men's" characters arrived on the scene the program's creators moved to have the "unofficial effort" shut down. After thinking about how to analyze this latest example of how the internet creates it's own rules, I decided that the creators "We Are Sterling Cooper" have said it best. Maybe you should take people like them more seriously.

"Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it
what you will, but we call it the blurred line between content creators
and content consumers, and it's not going away. We're your biggest
fans, your die-hard proponents, and when your show gets cancelled we'll
be among the first to pass around the petition. Talk to us. Befriend
us. Engage us. But please, don't treat us like criminals.

This site exists to catalogue the conversation around AMC's Mad Men and
its fanbase across the social web. But it's just the beginning. 'We are
Sterling Cooper' is a rallying cry to brands and fans alike to come
together and create together."