LAVA Elevates Sunil Raina as President and Business Head

Sunil Raina will now take up the business leadership role at LAVA International, with all the business functions viz., Sales & Distribution, Product, Customer Service, Marketing Communication and Sales Automation reporting to him

LAVA International Limited today announced the elevation of Sunil Raina as President & Business Head as it gears up for accelerated growth.

Sunil Raina will now take up the business leadership role at LAVA International, with all the business functions viz., Sales & Distribution, Product, Customer Service, Marketing Communication and Sales Automation reporting to him; including Business HR reporting dotted line to him as well. Sunil Raina has been elevated as President and Business Head from his current position as Chief Marketing Officer, to lead company’s focused growth strategy.

Sunil Raina has been with LAVA for almost 8 years, having held several leadership roles through his tenure at the company. He is an experienced professional with over 19 years of work experience in large companies such as Tata, Airtel, Reliance and Uninor.

Hari Om Rai, Chairman and Managing Director, LAVA International said “The 468 billion USD mobile handset industry is a high potential industry with the highest growth rate amongst all other electronics & IT products. With our government’s ‘Make in India’ initiative, our country is all set to become the next manufacturing powerhouse. World’s biggest organizations and brands get formed out of opportunities when the manufacturing shift happens in the country and now is the time for India. Given the immense opportunities that we have, it is also time for us to bring deep focus in our business operations at LAVA. Sunil’s rich experience and leadership track record will be of great value to us in this journey and I am pleased to have him partner me in fulfilling our company’s vision. I am confident that his experience and expertise will strengthen the desired focus and steer our organization towards our envisaged future.

The company recently marked a significant milestone for the country - by launching India’s first ‘Design in India’ initiative and India’s first ‘Designed in India’ mobile phone ‘Prime X’.

LAVA also announced its plan to invest over Rs. 2,600 crore in its manufacturing units to reach a production capacity of 21.6 crore units in next five years as part of its strategy to capture 40 per cent share in the sub Rs. 12,000 mobile handset segment.