This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t – you probably should, because the last thing that you want to do is to send notifications to your app user that come across as spam. If you use geofencing to...

Now that you have set up locations to target your app users (if you haven’t – check out 3 Tips on Where to Put Your Geofence), you can proceed to setting up your location based push notifications. Location based push notification are indeed more relevant for...

Location data is a very powerful tool to enhance your mobile app campaigns. It can easily generate very valuable insights about your app users and help you improve app user experience and engagement. So if you want to find our ways to use location data in your...

Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context. This process of “contextualizing” your...