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Chris Boudreaux helps brands transform their business operations through digital and social media. He leads development and delivery of social media and text analysis offerings at a global technology and management consultancy, where he also serves as a Social Media Architect for clients across industries.

In addition, he speaks to audiences around the world about strategy, policy and measurement. For four years, Chris helped to provide industry standards through the Member Ethics Advisory Panel of the Word of Mouth Marketing Association.

Earlier, Chris built a consulting practice at social media agency, Converseon, where he served clients including IBM, Ford and Walmart. He also led business development and marketing at two online start-ups, one acquired by Glam Media.

In 2011, he co-authored The Social Media Management Handbook, and he published The Most Powerful Brand on Earth in 2013, with co-author Susan Emerick of IBM. His work has been featured by media including Forrester, Gartner, Harvard Business Review, Inc. magazine and Mashable.

Chris began blogging in 2005, and, in 2008, he created SocialMediaGovernance.com. He earned an MS in Computer Science and MBA at the University of Chicago, Master of Aeronautical Science at Embry-Riddle University, and BS in Management at Tulane University.