Dark Souls II unboxing is a little different

The Dark Souls II collector's edition is pretty standard fare for a limited, preorder release: plastic statue, soundtrack, art book, flashy package, etc. This trailer lovingly showing it all off is a bit more elaborate though, to the point where it's really more of a showcase than an unboxing. Pretty cool, but I'm sure there are fans wondering when their niche, tough-as-nails RPG series started pimping itself like the annual Assassin's Creed game.