Yellow Tail [Go-To]

Tasked with creating a series of spots for Australian wine company, Yellow Tail, we modernized the product's 60’s mod style with a colorful, contemporary pop. Drawing inspiration from the brand’s color-coded labels, we brought the vibrant aesthetic to the core of our concept. We branded the spot to the wines, using color to build out different environments and occasions, and mixing them together in a fast-paced music and beat-driven edit. Using live action, motion design and CG, we created a pop-chic atmosphere for the brand. The spot set a new tone for Yellow Tail by completely refreshing the look of the brand and creating an effervescent and modern new world.

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Aggressive Brings Freshness and Color to Yellow Tail Wines. Tasked with creating a series of spots for Australian wine company, Yellow Tail, we modernized the product's 60’s mod style with a colorful, contemporary pop. Drawing inspiration from the brand’s color-coded labels, we brought the vibrant aesthetic to the core of our concept. We branded the spot to the wines, using color to build out different environments and occasions, and mixing them together in a fast-paced music and beat-driven edit. Using live action, motion design and CG, we created a pop-chic atmosphere for the brand. The spot set a new tone for Yellow Tail by completely refreshing the look of the brand and creating an effervescent and modern new world.