A quick look at Google’s $1.2 billion slap by European Union and it’s the impact on SEO

This week Google received what is said to be its biggest blow after the European Union slapped it with a whopping $1.2 billion antitrust fine. This is basically after it was discovered that Google was favouring its own content against those of its competitors in shopping search results. In its own statement Google has defended itself against the claims.

The search giant argued that its actions are not skewed and do not have any harmful impact on search engine optimization (seo). It went further to clarify that the search algorithm is continuously improved to provide its users with better and accurate content.

However, it has been reported that google has filed an appeal to the ruling.