India's third largest mobile operator Idea Cellular on Wednesday announched a new initiative, 'Internet for All' under which the company will provide one month free internet access for its customers.

Through the initiative, Idea plans to empower all the Idea prepaid consumers and retailers by giving them one month of free Internet access to Internet non-users.

Under the initiative, a small token of 100MB of data will be credited to the initiator`s account.
Our `Internet for All` initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all," said Chief Marketing Officer Idea Cellular, Sashi Shankar.

"We believe that internet adoption can be accelerated at the grass-root level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives," added Sashi Shankar.
Customers can avail the service by dialling *756# or sending SMS IFA to 56756.