Be The Social Darwinist. If there's someone out there that's weaker than you, then kill them. If you encounter a group of people that happen to be less powerful than yourself, then it's genocide time. Bonus points if you're being a Hypocrite about it (say, demanding mercy when you've been defeated yourself). If you are consistent, you should still stop at nothing even when you've been cornered. Fight to the bitter end and make sure that there are no depths that you won't sink to in order to preserve yourself before you finally throw in the towel.

It is encouraged to have your army consisting of children because nothing says despicable than robbing these kids with bright future and scar their minds with war at such a tender age. Maybe kidnap them, brainwash them, or just trick their innocent mind as your method of 'drafting'.

Love the sight of people in despair. Even better: Actively drive people into despair, make it your hobby or something! Take good, noble, virtuous people, and try to drag them down to your level by systematically destroying their hopes, dreams and ideas while also brutally killing everyone they hold dear.

The logical extreme of that is to expand this to everyone. You just hate humanity or even every living thing so much that you'll turn the world into a graveyard or destroy reality itself to end them completely.

You could also opt to use your murder hobby in a more productive way: become a gun for hire or a professional torturer. This way you get extra points for getting lucrative benefits out of all the people you happily kill for your employers (who you may also think about killing), but be wary you don't fall into the Hitman with a Heart type.

Systematically kill off the hero's friends one by one in front of their eyes as they are helpless to save them.

Your Evil Plan must involve horrific pain and/or death for many, random, Innocent Bystanders. If your target is focused on one person then others might get the wrong idea and believe that you can be redeemed. Of course, you can target one person, and wipe them off the map along with whole village/town/kingdom they happen to be in at time. Just make it clear that you don't care about that little collateral damage. You can say it's unfortunate that those people are in your way, but not because they're necessary sacrifices, it's because you don't value those lives.

Be fully aware of right and wrong. The morally unaware don't know any better, and the morally alien are being good in a different way. Having a sense of right and wrong the same as everyone else means your actions have even less justifications, since you know better. Being a Card-Carrying Villain is a good way to show this off, since it proves how comfortable you are with being a Complete Monster and that you'll never change your mind.

Kill the most beloved character in the series in a massive traumatizing way, this will cause not only the characters to hate you, but the fans as well.

Joy is a lie, anything but misery and despair is just a delusion for the masses. Embrace nihilism.

Furthermore, as an alternative to the idea that you enjoy evil, take no pleasure whatsoever in what you do. You do not enjoy the suffering of others, you just feel such hatred, disgust, or some other motive for them that your cruelty is limitless. Maybe the entire world fills you with so much revulsion that you think it deserves nothing but the worst tortures you can imagine. Evil doesn't feel good necessarily, because that would provide you with the implicit motive that you do evil because it feels good in the same way people do good because it feels good to them.

Brush up on philosophy. Not for qualifying as Wicked Cultured, which shouldn't be a motivation anyway, but because there are some excellent ways to induce misery in the world through words alone. In essence, think of philosophical subject matters as a means of enhancing your beloved Breaking Speeches. Here's a few good tropes to start with:

Straw Nihilist: Being able to articulate a logical argument that truly strikes to the core of what someone claims to believe in, tearing it apart as the worthless, empty, useless facade it truly is, is a skill of undeniable power.

For Happiness: AKA Utilitarianism. Learn how to make this sound so childish and so primitive, guilt-tripping anyone who fights for peace, love, and etc., especially if you make it clear that one person's happiness and gain will always result in another's sorrow and loss.

Humans Are Bastards: Don't just claim it, prove it. Drive less strong-willed people (bonus points for former heroes, Triple Evil Score for a friend of the protagonists) to lives of Selfish Evil through your methods and use them as proof that any given monkey can become a rotten piece of filth. Take pointers from 1984's Room 101 methodology.

Moral Dissonance: If the heroes are slaying evildoers or minions and are proud of it, mockingly point out that they've never really cared about redeeming anybody. They're just killing people because they're annoyed by those people. Not So Different is the obligatory follow-up.

Take subtle ways up, that look like good deeds but truly aren't. A master of this fools the idiots around them into believing they're trustworthy, while doing nothing but ensuring that despair propagates and the status quo's problems see no resolution. A good Evil Plan for Dystopia Justifies the Means is a worthwhile goal for any Complete Monster, but don't let the big picture distract you from little bits of misery to wring from the lives of others either. Give a little paltry coin to the homeless now and then, if you can. Not to save them, of course, but to preserve their wretched lives of misery and despair. When you hear the cries of homeless, hungry children, you don't want that to END now, would you? Death is mercy, let them have none.

Or alternatively, at times, being a Large Ham is very fine. After all, the more people know you're enjoying your evilness, the better. Especially when you do your Evil Laugh. Especially when you're the ridiculing, mocking Troll type.

On that note, know about The Power of Love thing. Namely, remember that Love Makes You Evil too, and that many a villain's career started with a broken heart. And hey, if you can teach people to be jaded, cynical, and even hostile to the idea of expressing love, you've done your part in making the world a colder, sadder place overall. Go you!

Exploit the local Martyr Without a Cause too while you're at it. If you can induce a Senseless Sacrifice in them, not only is it probably hilarious to you in some way but you've also struck a powerful demoralizing blow against their friends and allies. Can be extrapolated into a Breaking Speech to exploit the ensuing survivor's guilt, blaming the sacrificial lamb's friends for being too weak or uncaring to stop the act.

If people know about your true nature, ideally without being able to prove or act on that knowledge, that's your chance to make them live in constant fear.

Call out any and all Double Standards, Hypocrites, and What the Hell, Hero? moments. If anyone is qualified to cruelly taunt a hero over their failings, it's you. However, be sure to emphasize that they didn't have a choice. No, it wasn't their fault. No heinous act is ever their fault...

...And everyone wants to be a hero, after all. The road to hell is paved with good intentions, isn't it? Turn that road into a one-way bullet train. You can manipulate people with utter ease if you convince them that they'll be doing the right thing and be honored for it. For example, sparing you is the greater act of heroics, because a redeemed villain is better than a dead one, and a valuable asset at that. Which of course you'll turn right around, as mentioned above. Another example would be encouraging Smiting Evil Feels Good, and enthusiasm to a cause, while being fully aware of He Who Fights Monsters syndrome.

If you're in a series with supernatural elements of faith, brush up on your Antitheism and/or Misotheism. It may not be appropriate or accurate in all circumstances, but being able to mock a pious character that their deity has either abandoned them or was never there in the first place is a good nerve-rattler.

Now, there ARE people who could consider the former a redeeming trait. So for the sake of brunting that problem, be sure to practice arguing that the unfaithful are cowardly and lack any ability to believe something not explicitly spoonfed to them. Don't play favorites when addressing demographics, though The Cutie is always a juicy target.

Base your Breaking Speech victim selection criteria on cold pragmatism rather than anything else, by extension. If a Boring Invincible Hero is around or an Incorruptible Pure Pureness character blunders into things, well that just means their less ironclad friends and family will be more ripe for you. On the other hand, if a Purity Sue or God-Mode Sue happens to be present, one of the most vile things you can do is encourage them.

Engineer things so that a neutral, Unfettered, or otherwise risk-taking character learns a smattering of The Dark Side's ways, perhaps by helpfully providing the hero(es) in question with some knowledge of yours in the dangers of the subject. Not only do you seem helpful and a warning mentor figure, but you introduce the idea that a suitably desperate situation would merit the use of The Dark Side for a good purpose. One slippery slope later, and you'll have engineered a tragedy with nobody the wiser, some characters perhaps even trying to console you and assure you it wasn't your fault!

Alternatively, Hate everyone equally. nothing shows the world how progressive you are by making it clear you have the same amount of love for all people in your heart, regardless of background, gender, sexual orientation or race. That is to say, NONE AT ALL!

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