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MILAN — Altagamma continues to support the Italian creative companies it represents with a new summit, scheduled for Oct. 30 at Milan’s Triennale design museum.
The “Next Design Perspectives,” which is expected to take place annually, will focus on socioeconomic macro trends shaping the future of design and creativity.
The goal of the initiative is to promote Italian creative skills by discussing and depicting the expected evolution of design over the next few years, beginning with research Altagamma commissioned from London-based trend forecasting firm WGSN. The study will be unveiled during the summit in October.
“Design is challenged by technology, which is only partially related to the digital transformation, and is opening up to new ecosystems — such as socioeconomic places — where design really actualizes. These ecosystems are facing the challenge of modernization,” said Altagamma president Andrea Illy.
“Milan is a key city in terms of design and creativity, but it lacked an event investigating such topics especially to give small- and medium-sized enterprises answers about the future of design, how it will look and what are the strategies to follow,” explained Dario Rinero, the event’s project leader and chief executive officer of Poltrona Frau Group.
Rinero spearheaded the project’s steering committee, which includes MoMA’s senior