Kanye West Premieres New ‘Cruel Winter’ Single With Gucci Mane, Travis Scott and More

Kanye West just premiered this new, as-yet untitled song off the upcoming Cruel Winter project, and it features Quavo, Travis Scott, Gucci Mane, 2 Chainz, Big Sean, Desiigner and Yo Gotti. Hear it above.

Kanye's been hanging out with Big Boy and the crew on 92.3 REAL LA all morning, and during their time he talked about why he never censors himself, asking Taylor Swift about the now-infamous line from "Famous" and more. He also said "Real Friends" is the "best rap song in years" and called himself the best artist in "20 years."

After playing the song, 'Ye said there would be a 12-15 minute version of the song with the G.O.O.D. Music roster on it.

The single is notable not only because Cruel Winter has been in the works for a long time, but also because Yeezy reunited Gucci Mane and Yo Gotti, who've had their little beef in the past, on the same record back to back.

'Ye's had the beat and the chorus kicking around in his head for a year and a half, with multiple artists apparently turning it down.

In addition, Kanye said he's going on tour and dropping Cruel Summer too, but there's also something he talked about with Big Boy behind the scenes that he couldn't yet reveal. What could it be?

He even says he made the decision to leave Nike and go to adidas for his daughter North.