Your website can make or break a customer’s first impression of your business. Not only the way your website looks, but the way it functions, how quickly it loads, and the ease of your website navigation. And while many people will tell you everything you need to do with your website, there isn’t a lot of advice about what NOT to do with your website to set your business up for success. In this article, we’ll give you an overview of the top website mistakes you can make no matter if you choose to do-it-yourself or hire a professional.

Website pop-ups have gotten a bad rap over the years, however used intelligently this tool can be beneficial to your website marketing efforts. With a little forethought, strategy and creative design, you can use pop-ups to your advantage without annoying your customers or having a negative impact on your SEO. We’ll explore the good, the bad and the ugly of website pop-ups in the following article.

If you have a website for your business, it’s likely at some point you’ve heard someone mention Google Analytics along the way. You probably even have an account and have it installed on your website. But is that as far as it goes? Do all of those numbers and graphs scare you so you run the other direction thinking you don’t need that data anyways? Well then this article is for you. We’re going to break down Google Analytics into its simplest form and help you understand the basic metrics so that you can start measuring the success of your website efforts.

You may have heard buzz around the interwebs that Squarespace isn’t as good for SEO, however a number of well-known brands like Bonobos, Lyft, Off Broadway and Kendra Scott trust Squarespace for their website needs.

So if Squarespace is good enough for them then why wouldn’t it be good enough for you? The SEO capabilities for Squarespace have grown by leaps and bounds over the past year and not only are the SEO features more user-friendly than their CMS competitors, they are just as customizable.

The editing experience in Wordpress hasn’t changed much over the past several years, however at the end of 2018 Wordpress released version their 5.0 update, aptly named Gutenberg. Given that the majority of our clients and likely many of you reading this have no idea what that means for your Wordpress website moving forward, in this article we’re going to explore the new Wordpress editor so that you know what to expect.

One thing clients always ask us is “How can I come up first in the Google search results?” If you want to be found online, search engine optimization, or SEO, is a must. Many are easily intimidated by the thought of SEO or do nothing for fear of messing something up, but there are some basic site optimizations you can make to ensure Google and other search engines (yes, there are others) are finding your site.

Is building or redesigning your website at the top of your to-do list in 2019? There are a number of different website builders (also referred to as content management systems) available, so how do you know which one is right for your website? In this article, we’ll compare the top three and help you decide which platform is best based on your business needs.

Have you heard about the Facebook Pixel and wondered if you needed it for your website? If you are currently running Facebook ads to promote your business or think you may have any need to run Facebook ads in the future (hint: you probably will), then the Facebook Pixel is a must-have component for your website. Luckily it’s not nearly as intimidating as it sounds, and takes only about 5 minutes to get up and running on your website. In this article we’ll talk about what it is, why you need it and lastly how to set it up dependent upon your website content management system.

If you want your business to come across as impressive to your prospective customers, your website needs to be professional. A professional website leads to higher conversion rates and ultimately an increase in your bottom line. And while there are numerous pages a business website can include, there are a few primary pages every website needs to include to engage and convert. Read more and get the free checklist.

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