Gimmicks Tag

Eating to avoid muscle loss and preventing your metabolism from slowing down
Ok, so I haven't written a post for a while.
There's been a distinct lack of gimmick-busting, blunt, condescending blather since my absence.
Gym douche-bags globally, have had the chance to 'shine' in my absence whilst...

Why am I harping on such an old gimmick such as The ThighMaster?
This product is kinda old (circa 1991), but is well deserved at copping a hiding from yours truely. It genuinely helped kick-start the "results by association" phenomena which is prevalent in the fitness industry...

Power Balance bracelets exposed as a scam
In follow up to a previous article I wrote on these little bullsh*t bands, there has been some legal action against The Power Balance band makers by The ACCC.
In an article over at smh.com.au (full article here), it reads:
...

#1 Place them on someone's towel whilst they aren't looking
#2 Give someone a card straight to their face! (not advised)
#3 Are you a douche-bag yourself? Staple one to your own forehead!
Interested in a FREE download? CLICK HERE!...

Body by Jake Tower 200 — If you've got a door, you've got a gym!
You heard it people, this crazy-ass piece of equipment will have you looking as shredded and toned as the guys in this video in just 11 minutes day!
Here's the marketing spiel...

Marketing has a lot to answer for when it comes to the fitness industry. I'm often left wondering who would fall victim to such scams?
But in a world of billions of people, if your exposure is high enough, you are bound to bait a few dud...