Editor’s Note: Nathan Austin, VP of Business Development at Mytech Partners, discusses his involvement with the HTG community and how the peer group has added tremendous value to the Mytech organization. Nathan also shares his experience leading the HTG program, Building a Sales Engine, where he coaches MSPs in theory and practical experience around creating a top notch sales organization.
Ted...

Hiring and keeping the right kinds of talent can be a tricky hurdle to overcome for many MSP owners. Financial resources, competitiveness of the labor market and location can determine how difficult it might be to replace that employee who just gave their notice. When we asked our eFolder partners last year what their biggest business challenges were, a big...

In an eFolder blog post last week, we introduced the concept of Operational Maturity Levels and what this means for MSPs’ business models. This evaluation framework, invented by Service Leadership Inc (SLI), helps business owners understand the effectiveness of their management styles and what to adjust to advance their business both operationally and financially.
While there are five operational maturity levels...

Nate Austin, VP of Business Development at Mytech Partners, has given a tremendous amount of time and value to the HTG community. Mytech is a long time member of HTG peer groups, but over the last year Nate has been leading a sales program within HTG called Building a Sales Engine (BASE). The goal of this program is to be...

Selling managed services can often be a difficult process. For one, there is the hurdle of explaining your solutions in a digestible way so your prospects can understand how your services will benefit their businesses. Terms such as network systems or business continuity are not second nature to most clients and may be met with a blank stare. This is...

Ever been to a Carnaval or Mardi Gras celebration? If so, you have probably had the experience of standing street-side and watching a boat go by full of beautiful people waving, smiling and throwing free jewelry to the eager crowd.
If you think about it, that means it was probably a fake boat. I wouldn’t try marking up those jewels and...

There are countless tools you can use to help optimize your sales and marketing efforts, especially as your company grows. With an increasing number of leads to follow up on and a growing client base to manage, there are often too many people to reach and not enough hours in the day.
With a power dialer, your sales and marketing teams...

This week, eFolder is heading to Nashville along with 760 managed service providers for boot camp. IT Sales and Marketing Boot Camp, hosted by Robin Robin’s Technology Marketing Toolkit, is one of the biggest channel conferences we attend each year and one that the eFolder team eagerly looks forward to. Like many MSPs, eFolder also benefits greatly from this annual...

You probably have heard all too often how LinkedIn can help grow your business in many ways. Whether you leverage it for marketing purposes or as an additional tool for your sales team, there are a variety of benefits LinkedIn can provide for you. In fact, if you are lacking the time to build a presence on Facebook or Twitter,...

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