Tracey Emin artworks take over New York's Times Square

The pulsating neon displays of Times Square have helped to sear the address into international travellers’ collective consciousness; this month the area consolidates its reputation as a culturally significant destination by hosting an outdoor digital exhibition in celebration of Valentine’s Day.

From 11.57pm to midnight every day throughout February, 15 of the largest digital displays in Times Square will dim their usual advertisements and instead broadcast artwork from Tracey Emin’s “I Promise to Love You” series.

Although I'm not a fan of Emin's work her enduring prominence indicates many people are and the New York displays have attracted a lot of interest. In keeping with the London-born personality's recognised style, the six artworks on display are text-based pieces presented as personal musings relating to the artist’s life. For three minutes each night, Emin’s scrawl will emerge on screens to illustrate her thoughts on love and relationships.

The unconventional exhibition is being backed by s[edition], a platform used by contemporary artists to offer their works in digital limited editions – meaning they can be collected and displayed on connected devices and screens. While Emin’s pieces are on show in Times Square, visitors will be able to claim a free Tracey Emin limited-edition digital work by kissing their partner – or perhaps a consenting passer-by – and submitting the image with Emin’s work in the background via Twitter or Instagram using the hashtag #MidnightMoment. Additionally, Emin herself will be on hand to pose in visitors’ pictures on February 13.