I know it is a small point, but was it a spin-off or a purchase? I'm always interested in the details of how companies start. As they say, enquiring minds want to know...

One small clue is that FuelCellsEtc registered their domain on January 11, 2009. So it appears they had been planning the transaction for some time prior to the press release. That means it was almost a three-year quiet roll-out.