White Sox 2008 Advertising

Share the Passion, Show the Swagger encompasses the fans' and players' approach to the 2008 season. With the addition of some new faces the team has taken on a new identity; an identity that fans have embraced. White Sox fans will not hesitate to tell the team how they feel and one of the ways they do this is through signs. Fans use signs to make a statement and to encourage their team to win. Imagine if the players used their own signs to make a statement to the fans. The Chicago White Sox 2008 advertising campaign brings this fan-player interaction to life. Below you will get an exclusive look of everything the campaign has to offer from television to print. Don't miss www.whitesox.com/soxsigners for ideas on creating your own signs!