Lovely Package

Curating the very best packaging design

“Brief: our product is strange and unique. We want to make this clear.

Audience: bold and brave consumers, with a sweet tooth and a flair for discoveries. intellectuals of the gourmet type.

Design: to paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.”

Comments

3 Responses to “Hatziyiannakis”

Samuel July 7th, 2012 @ 7:42 am

Well done Greece, once you go back to your Drachma your currency will be weak enough to allow for very competitive exports, I could quite easily see this as being an international favorite.