OWAA Strategic Plan: 2014-2017

(approved May 22, 2014)

At the Outdoor Writers Association of America we believe in improving the professional skills of our members, setting the highest ethical and communications standards, encouraging public enjoyment and conservation of natural resources, and being mentors for the next generation of professional outdoor communicators.

We do that by networking with fellow professional communicators, publishing Outdoors Unlimited magazine, offering job and editorial listings in our Outdoor Market, and most notably, hosting our annual conference. We offer craft improvement advice, industry news, information on technology trends, available job openings, conservation news, and business advice.

OWAA is comprised of more than 800 individual outdoor communicators from the broad, modern spectrum of outdoor beats, from hunting/shooting to camping, fishing to kayaking, wildlife watching to backpacking. From these diverse backgrounds and disciplines, members gather beneath the OWAA banner to hone skills, share philosophies, develop profitable business strategies and network with peers, conservation policymakers and industry trendsetters.

In order successfully serve our members and supporters we will focus on these goals for the next three years.

Goal No. 1

Stop membership decline by the end of 2015 and begin increasing membership by 2017, focusing on Active and Associate membership categories. Increase supporting group membership by end of 2014. (Membership Recruitment Committee, Marketing Committee, Supporting Member Liaison)

Suggested Strategies:

1. Institute a membership drive utilizing tactics developed by the Membership Recruitment Committee.