Tell us about the Opportunity / What is it?

A shared offline platform for charities to advertise their upcoming 'challenge events' into highly responsive magazine/newspaper titles. The WHY DON'T YOU publication has an impactful front cover and contains a selection of events from a range of charities. As the titles are mainly subscription based, the publication is primarily delivered directly to consumers homes. This is a very responsive environment of receipt.

What is the Marketing Objective?

This publication is a strong acquisition channel, to allow charities to fill spaces in challenge events and raise incremental funds for the charity.
Filling event places is often a challenge for charities. Effective low cost marketing opportunities are limited in this area, so this publication provides a solution to these challenges:
• Low cost
• Highly responsive media
• Impactful creative and format

How does it work?

Charities can effectively participate by being included in the publication on a per page basis. The charity provides artwork, then The Insert House will print the publication and manage insertion into the defined publications.