Nature Valley shows scary pictures of children addicted to technology

Children are obsessed with technology, and Nature Valley wants us to be afraid. Very afraid.

That seems to be the message of this new ad for the granola bar company, which asks three generations of families: "When you were a kid, what did you do for fun?"

The elder two generations share memories of blueberry picking, sledding, fishing trips, and playing baseball as airy music plays in the background.

But then it's the younger generation's turn, and ominous music suggests these kids aren't exactly frolicking in the grass and soaking in the sunshine. The kids detail that they spend five hours a day texting, emailing, tweeting, browsing the computer, or playing video games as the parents cry or lament the death of the good old days.

"I forget I'm in a house, that I have parents, that I have a sister, that I have a dog. I just think I'm in the video game," one boy says. "I would die if I didn't have my tablet," a younger girl featured in the video says.

Scary stuff.

"Nature has always been a part of childhood," the ad reads. "Let's make sure it doesn't stop with us." Apparently all you need is granola to stop the impending death of childhood innocence and the rise of the child robots.

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