With our exclusive community forums you benefit from the experience and wisdom of hundreds of SEO professionals who have boosted the sales, profitability, and overall performance of thousands of websites. With search, when you increase traffic you increase profits. This is true for mom and pop websites and large corporations. The traffic scale is only limited by your ambitions and the quality of the information you consume.

Here's a sample of some of the content and resources you gain immediate access to the moment you join:

Member only training videos covering a wide range of SEO and internet marketing related topics - a $399 value.

An exclusive 10 day autoresponder series highlighting the 10 most profitable SEO strategies in today's market - a $500 value.

Advanced flowcharts that allow you to learn SEO and internet marketing visually - a $299 value.

A monthly newsletter that keeps you ahead of the competition, alerting you to the latest changes in the world of search and online publishing - a $100 value.

Our resources are not based on blind theory. Everything we recommend comes from experience. We publish dozens of websites and have helped mom and pop websites outrank Fortune 500 companies. Some Fortune 500 companies have also relied on our services to achieve top rankings and add millions of dollars to their business.

Personalized Service - Not a Bland "One Size Fits All" Approach

Websites are like snowflakes - no two are alike. You, your business, and your website have competitive advantages and disadvantages in your market. Our service helps you exploit your strengths for profit.

We do not aim to be the Wal-Mart or McDonalds of the SEO world. While this is one of the most popular SEO sites, our customers enjoy a personal, high-quality service. We limit our site to 1,000 members to ensure we have the highest quality SEO community and each member's questions get answered in our forums.

"You saved my site, seriously, I don't know if this ever would have been solved otherwise - every SEO company I have been in touch with (50+) over the past six months was unable to identify the problem and you picked it apart in five seconds. I'll be recommending your site to everyone I know in this business!

Thanks so much again Aaron, you saved my site" - Daniel E. from Toronto

Benefits vs Risks Analysis

Here are potential benefits and risks of various search engine marketing investment strategies

Service

Benefits?

Risks?

SEO Book Membership

Ask questions whenever you like. Highly interactive site with feedback from hundreds of professional SEOs.

A variety of competitive research tools make it easy for competing sites to clone your keyword list and strategy, minimizing your longterm profit potential. Even Google offers a Search-based keyword tool that tells competitors what keywords are associated with your site!

You have to keep improving your conversion rates to not get priced out of the auction.

A dumb (or deep pocketed) competitor can price you out of the market.

Many businesses simply can't buy as much traffic as they would like to.

In some markets Google partners dominate - those with a high quality score and those who use Google Checkout are given a favorable position.

The second you stop paying, your search traffic is turned off.

Average SEO Provider

Generally cheaper than pay per click, especially after the first year.

Many firms charge rates as though an expert is working on your site, but have under-trained college graduates and interns working on your site.

If search algorithms change dramatically they are required to service many clients at once. Hopefully you are paying them a lot of money so you are high on their priority list. If not, then you might be stuck buying a lot of paid search ads and/or firing some of your staff.

Some SEO providers lock you into their proprietary systems.

Low End SEO Provider

Fairly cheap.

IF it works you get a good return. But that is a big IF...as it usually does not!

If an SEO is good at marketing there is no reason for them to price their services this low. Effective SEOs that know business can easily make 6 or 7 figures a year from setting up affiliate sites, AdSense websites, and/or building businesses around their skills.

Many of the people which do services in this price range take the client's money and disappear. There is a market for lemons effect at the lower end of the market. And people get what they pay for.

If they are able to rank your site for limited capital there is a good risk that they are employing high risk techniques, which may eventually end up destroying your rankings.

SEO Conferences

Social interaction.

If you are an employee, this can get you out of work for a couple weeks a year. Paid vacation. :-)

Many conference speakers speak primarily as a sales channel. Rather than revealing their secrets, some reveal their sales pitches.

Conference speakers are often limited to 10 to 15 minute slots, which require them to cover complex topics quickly - leading to reductionism and causing some audience members to hear one-liners, but not get the whole picture.

Hiring a SEO Manager

At some point it makes sense for major businesses to hire an SEO. You really need to know a bit about the topic first to ensure you hire the right person.

Many in house SEO teams subscribe to our site to help keep up with the industry and get a second opinion on complex questions.

More and more businesses are bringing SEO in house. If you want to hire someone it makes sense to spend a few hours reading our training modules to familiarize yourself with the topic and ensure you hire the right person.

If you don't know what to look for and hire the wrong person they could destroy your rankings.

Other SEO Training Services

There are various costs and benefits depending on who you choose and what they know.

Perspective has value.

Some of these people (particularly the email marketers) are quite good at selling and conversion. Even subscribing to their email "offers" is a sales course in selling.

Some companies selling SEO information should not be selling it. I remember 1 "famous" internet marketing outfit that asked me some EXCEPTIONALLY basic SEO questions 1 month, and the very next month were selling an SEO training course as though they were experts!

Some services lift content from our site and try to resell it - you are better off buying direct and getting the latest information direct from the source.

Some people only run their SEO site and do not run any other profitable websites.

Some training programs try to force proprietary hosting and software services on you.

Most of these services are outdated AND are not very interactive.

SEO Book Membership

Ask questions whenever you like. Highly interactive site with feedback from hundreds of professional SEOs.

Search Engine Marketing Savings Analysis

The sooner you invest in SEO the sooner you grow your businesses. Here are some likely search marketing investment experiences and potential outcomes:

Service

Initial Investment

Year 2 Costs

SEO Book Membership

$300 per month

Cancel anytime. No ongoing commitments.

For new sites we also recommend spending a couple thousand dollars on link building to help build up your site's trust, but most of these costs are one time fees. (Any legitimate SEO training program recommends link building. If it does not, then it simply is not a legitimate SEO training program).

The ongoing costs for SEO are limited when you do your own SEO.

Ongoing SEO costs built with an effective strategy pay for themselves in under a year, to where you only invest a small portion of profits in accordance with however fast you want to grow your business and take marketshare from competing businesses.

A second year of membership to SEO Book costs $3,600. Some of our members have been with us right from the date we launched this service.

likely more than year 1 as pay per click ad prices have been rising for a decade straight

50 cents to $25 a click

$1,000 to $100,000 per month

$12,000 to $1,000,000+ per year

Average SEO Provider

$5,000 a month to $60,000+ per month

$60,000 to $1,000,000+ per year

$5,000 a month to $60,000+ per month

$60,000 to $1,000,000+ per year

Low End SEO Provider

$300 to $1,000 per month

$3,600 to $12,000 per year

$3,600 to $12,000 per year

the big cost is usually lost time...as many low cost providers turn out to provide a service that is expensive when you factor in opportunity cost.

SEO Conference

Conferences passes cost from $500 to $5,000 per seat.

Add in hotel + travel + lost work time = at least $2,000 more.

$2,500 to $7,000 per conference.

If you want to keep up with SEO, and do so with conferences expect to attend 2 conferences per year.

$5,000 to $14,000 per year (plus 2 weeks of lost work time)

Hiring a SEO Manager

$79,000 per year

plus training & other labor costs

$79,000 per year

plus training & other labor costs

more additional costs if you have employee turnover and/or hire a dud

Other SEO Training Services

$79 to $800 per month.

$950 to $9,600 per year.

Many require you to sign up for a 1 year contract, locking you into an extended commitment.

$950 to $9,600 per year.

Many of these services hold back content, offer no interactivity, and up sell additional services.

SEO Book Membership

$300 per month

Cancel anytime. No ongoing commitments.

For new sites we also recommend spending a couple thousand dollars on link building to help build up your site's trust, but most of these costs are one time fees. (Any legitimate SEO training program recommends link building. If it does not then it simply is not a legitimate SEO training program).

The ongoing costs for SEO are limited when you do your own SEO.

Ongoing SEO costs built with an effective strategy pay for themselves in under a year, to where you only invest a small portion of profits in accordance with however fast you want to grow your business and take marketshare from competing businesses.

A second year of membership to SEO Book costs $3,600. Some of our members have been with us right from the date we launched this service.

Consider this: A good lawyer can cost $1,000 (or more) per month in retainer fees. A leading SEO will add much more value to your business than the average lawyer will. Having an SEO Book subscription is like having many leading SEO experts on retainer for only $300 a month.

When you add in coupons for $50 off Business.com listings, 350ff a BOTW listing, 150ff domain names from BuyDomains, and discounts on traffic from leading search engines, an SEO Book membership more than pays for itself the day you join.