HALF MOON BAY, Calif., January 23, 2009 – Mavericks Surf Ventures,
Inc. (Mavericks) today announced a program to advance its strong and
long-standing commitment to environmental responsibility at the site
and activities associated with the annual Mavericks Surf Contest(R).

“Mavericks is a natural phenomenon of the highest order. The
organizers, our partners, and the heroes who surf at this break hold
the environment in great esteem,” said Mavericks CEO Keir J. Beadling.
“The Mavericks family is committed to preserving the beauty and
health of the local ecology. We have made ‘Stewardship’ one of our
core corporate values. Most of our efforts have been focused on
protecting the area around the Mavericks break itself. That’s where
the company got its start, and where we continue to have the largest
potential impact. But we hope to make broader contributions as well.
We want to encourage people from all over the world, educate them on
ways to make positive contributions in their own coastal communities.
Serious respect for the environment has been at the core of our
event’s DNA since day one. This year we will make even more ambitious
efforts.”