Friday, June 24, 2005

Subscribing to newsletters can be an excellent source for staying up to date with an industry. Subscribing to news can even be better from a strategic marketing standpoint.

Staying abreast of the changes going on in technology today can be a real challenge. Keeping track of those changes can be even harder.

I read a recent newsletter about an entrepreneur that got started in an Internet marketing business for $25 and turned it into a $7.6 million year enterprise. He was tragically in a car accident but his partner talked about how he was an avid reader and business note-taker.

While information in many newsletters must be filtered and analyzed with a degree of skepticism because to a large extent many of these supply a person with a teaser and want you to buy something else which may or may not be good for your business.

Subscribing to News

With the Internet at our fingertips it is very easy to use some great tools for information on any industry. A tool that very seldom gets talked about but may be one of the hottest commodities on the Internet is the Google News news service front page. The page can be custom tailored to any industry and have it delivered to your Window with automatic updates by the minutes. As you read the current events a person can even create search news email alerts that will send an email with a small encapsulated headline view for later scan viewing or in-depth reading.

So, if your industry is about antenna designing, memory module manufacturing, real estate, sales and marketing, advertising, or any industry related to a particular field take advantage of this tool and encourage your sales people too.

Tuesday, June 14, 2005

In today's ONLINE GLOBAL MARKETING & CREATIVE ADVERTISING world a website can not please everyone.

There are many websites that are very structured in their layout and provide services that become very familiar with the regular visitors. This can be excellent for a dedicated service or services provided for a global group of people. Other sites are much freer flowing in their layout and structure including a sense of artistic design.

As always, the most important questions to ask yourself when setting up or adding content to your website is, "Who is my target audience? What am I trying to portray?"

Sometimes online organizations crossover many geographic and cultural bounds. Even individual pages can have a different sense of style depending on the subject matter at hand. Taking into account the literary pictures that are created in the minds of individuals and implementing this into a artistic style to accentuate and drive home a technology idea can really make a huge marketing impact. It's important to have 2020 Business Vision.

In a world where there are billions of websites with online copyright protection it is imperative that you have a design with unique content and a style that is you or your business. Creating this content can be a challenge but it is necessary for a strong online presence.

Many organizations feel that all their pages on their website must have the same "look and feel" with a menu system in the same spot on the page. These organizations picture their site as a book with chapter and page numbers for people to explore. While many sites may in fact be well versed for this type of publishing others would be much better served by taking a more artistic license and get creative in their marketing approach.

I believe that most sites are more like a LAN "local area network" setup. Every computer in a local network is connected through a hub or router to the others via a cable or wireless link. Each computer has a different personality but is part of the whole. Likewise a site is made up of individual pages with unique intellectual property with links that stretch out to other related but different cells of online information. While a person could clone each and every page to have the same graphics "look and feel" but with different content this would get rather boring for a reader after awhile.

So, if you really want to get creative, take a look at what your business does and who it serves, then jot a few intellectual property thoughts down. Develop these into more detailed concepts and tell your story. Then use the story for internet marketing and online advertising concepts related to your field.

Monday, June 06, 2005

To become effective in sales and marketing requires a thorough understanding of the product or services represented.

internet marketing homework required

There are a number of ways that I have found my customers learning information about the end user products. One way that really has been helpful is to subscribe to online newsletters related to a specific industry.

Some B2B clients require detailed knowledge from everything from cell phone and antenna systems to nano technology. The technology used is integrated into the fabrication process of a wide range of products.

Sales and marketing today requires more reading then ever before. Technology is changing so fast that without staying up-to-date the technology may pass you by.

While our clients subscribe to ezines & read online newsletters, our company also needs to stay up to date with the same information from a sales and marketing point of view for their websites. It is not enough to just know a few of the keywords and key phrases cataloged by search engines but to have a more intimate knowledge of what the client does and who their customers are. This information can be extremely useful when it comes to advertising, editing, or copywriting for a customer's website.