From Main St. to Madison Ave. How Millennials Are Disrupting a 50 Year-Old Balance of Marketing Power

Announced today, our new survey report, From Main Street to Madison Ave. Millennials Disrupting 50 year-old Balance of Marketing and Power, found that millennial business leaders in small and medium sized business, who are successfully deploying billions in digital-first marketing, have a roadmap for the key to doing the same for legacy budgets from business of all sizes. Millennials don’t look at digital-first marketing as a shift, but rather as a natural order, a way of being. We surveyed over 500 SMBs in the United States.

Key findings in the report include:

Integrating the customer journey from brand awareness to purchase. Social media is no longer an extension of traditional marketing tactics, but has become the substrate from which all marketing strategy is conceived of and disseminated from.

Failing fast is the code for success. For Millennials, agile is not a concept, it’s a way of being. They see Silicon Valley’s “failing fast” mantra as the best way to build products, brands and marketing campaigns. Brand building is treated as a horizontally integrated marketing discipline that is married to revenue creation rather than a siloed marketing vertical.

The video marketing revolution will not be televised. Millennials at SMB’s understand that video marketing is a hybrid medium, which combines properties of social culture, TV advertising and digital performance marketing. They understand that the power of video advertising is derived through the combination of storytelling and the efficiency of performance marketing.

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