Thursday, September 29, 2005

Marketers have a crush on Michelle. Pass it on.

Michelle Wie is about to turn pro and the marketing world can't wait. She is, after all, an endorsement deal trifecta. She competes against men! She has fashion-model good looks! She's only 15! She's also filling a void I didn't know existed: "'There's still a huge variance between the need for celebrity women athletes and what's out there.'"

"What's out there?" Let's try to de-code that.

"What's out there" seems to be, at least when you're talking LPGA, a euphemism for "fat girls in bad clothes." Or at best, women who may win tournaments but lack the porn-like persona of Anna Kournikova.