FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, today announced that, effective July 1, 2010, it will become FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.

June 28, 2010 – FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, today announced that, effective July 1, 2010, it will become FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.

FUJIFILM Corporation has identified the optical device business as one of the company’s main priorities. This restructuring will help us to reinforce those global objectives; align businesses to drive growth in these markets; and take advantage of synergies and shared services that will allow the company to serve our customers more effectively.

“We’ve always stressed the importance of after sales service and customer support, and with this change, we’re in an even better position to see that through,” stated Hank Hayashi, president and CEO, FUJINON INC., “I’m extremely optimistic about this change and believe it will position us very well for more aggressive growth in North and Latin America.”

Fujinon is a recognized technology leader worldwide and a highly respected provider of optics and lens assemblies to the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.

The following product areas will now be included within FUJIFILM Optical Devices U.S.A., Inc., 1) CCTV, which markets lenses for the security, surveillance, factory automation and machine vision; 2) Industrial Optics, which distributes front-view/rear-views automobile camera lenses, digital cinema projection lenses, laser-focusing lenses, and lenses for scanners and digital cameras; 3) Special Products, which markets high-end binoculars, including stabilized binoculars to the government and marine market.

About Fujinon

FUJINON INC. is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of four operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.