Come this July, Samsung fans will be able to purchase and download applications in the realms of video, information, lifestyle, games and sports for use on 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems. Content partners will include: Accedo Broadband, AccuWeather.com, The Associated Press, Blockbuster, Fashion TV, Netflix, Picasa, Pandora, Rovi, Travel Channel, Twitter, USA TODAY and Vudu.

Samsung already has a mobile app store, which has now been launched in England, France, Italy and Korea (the company plans to expand to 50 countries this year), and the addition of a store for HDTVs will only increase the company's reach. The question becomes, however: In a market that is becoming more and more saturated with interactive TV technology, how will all the players seek to differentiate themselves from the pack?

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