BOSTON (Wednesday, March 13, 2013)—Today, Massachusetts Department of Transportation (MassDOT) Secretary and CEO Richard A. Davey announced that on Friday, March 15th from 5-6 p.m., Massachusetts Turnpike (I-90) tolls will be free for travelers passing through the Allston/Brighton, Natick, and Weston toll plazas (Interchanges 13, 15 and 19) thanks to a sponsorship from Cumberland Farms and its SmartPay Check-Link program.

“Finding valuable ways to give back to our motorists is part of MassDOT’s commitment to customer service,” said Secretary Davey. “We are pleased to partner with Cumberland Farms on this toll sponsorship.”

The Cumberland Farms SmartPay Check-Link payment program allows users to pay for gas and in-store purchases using their mobile phone or with a swipe of a card. After completing a free online enrollment process at cumberlandfarms.com/smartpay, customers will automatically save 10 cents on every gallon of gas, every day.

“This small gesture – like our SmartPay program – is all about passing some green back to our customers, whether treating them to a free toll or saving them 10 cents on every gallon of gas they buy,” said Cumberland Farms President Ari Haseotes. “This is just another way in which Cumberland Farms makes life easier for busy people every day.”

Cash customers must still stop at the toll plaza. E-ZPass holders will receive a credit on their monthly statement and details about SmartPay. Along with covering the cost of all tolls, Cumberland Farms is also paying for signage and any promotional handouts.

In 2012, MassDOT logged approximately 12,000toll transactions at the sponsored plazas on the Friday before St. Patrick’s Day.