FLAIR: New world record chased

The firm has teamed up with the V & A Museum of Childhood in Bethnal Green, London to host a weekend of Plasticine activities including a hands-on attempt at setting a new Guinness World Record for the world’s longest Plasticine snake.

During the weekend of August 8th, 9th and 10th all visitors to the museum will be invited to take part, adding a few inches to the body of the snake with the aim of making it nearly a quarter of a mile long.

All participants will take home a free Plasticine gift and have the chance of some other Plasticine creative fun with tips on modelling.

Sarah Stickland, Flair's brand manager for Plasticine said: “The Museum of Childhood is a great family day out on any day of the year but with all that’s going on during this Plasticine weekend, it will be a an attraction not to miss. The record attempt is one of the main events for Plasticine this year which has also seen other challenging projects involving tens of thousands of school children.”