Techcrunch reported that CBS’ live stream of Super Bowl 50 broke streaming records with 3.96 million unique viewers. Viewers watched the game across various platforms including laptops, desktops, tablets, connected TV devices and mobile phones.

Additionally, according to Comcast, fans at Super Bowl 50 used nearly 10 terabytes of data on wireless networks, a “record-breaking” number, at the Levi’s Stadium, reported CED Magazine. Fans used more than half of the data on the free Super Bowl Stadium app to order food, watch Super Bowl commercials and check lines around the stadium.

A recent survey from Leichtman Research Group (LRG) found that 81 percent of US homes either have a DVR, subscribe to Netflix or use Video On Demand (VOD) services from a pay TV provider, reported Media Post. Additionally, more than half of the households get Subscription Video on Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu.

According to a recent study by The Diffusion Group (TDG), within the next 10 years, recommendation-based program guides will ultimately drive 75 percent of all TV viewing, reported Rapid TV News. The study further highlighted that recommendation-driven guides will flourish in the coming decade and TV Everywhere will become more popular.

Finally, research from Vindicia, Ooyala and MTM predicted strong premium OTT services growth in Argentina, Brazil and Mexico, reported IP & TV News. Despite the optimistic future prospects for the market, the research cites various factors including poor widespread broadband infrastructure, piracy and complexities around payment as barriers for local providers.

Majority Of TV Homes Get SVOD Service (February 8, 2016) By Wayne Friedman, Media Post: Live TV, like the Super Bowl, will remain important on select days of the year -- but overall non-live TV platforms/technology continues to grow.

OTT poised for strong growth in LATAM (February 10, 2016) By Thomas Campbell, IP & TV News: Premium OTT is set for strong growth in Argentina, Brazil and Mexico, according to new research by Vindicia, Ooyala and MTM.