Bernardo Chua’s Success In The Direct Selling Market

Growing a successful network marketing distribution company is a herculean task. For the last ten years, Bernardo Chua has invested in the industry by founding a successful company known as Organo Gold. The executive’s extensive experience and knowledge has helped to make the company a global brand.

The chief executive officer of Organo Gold incorporated the company in 2008 after working for several Gano Excel subsidiaries. By virtue of working for both the Philippines and USA’s Gano Excel brands, Chua gained adequate skills on management, network marketing, startups, direct sales, business planning, marketing strategy, and cross-functional team leadership. In addition, the shrewd entrepreneur has vast experience in networking and running a business as a going concern.

Chua began his direct selling career under the leadership of his mentor, Leow Soon Seng. After a working with Seng, the founder of Gano Excel Malaysia, for a while, he partnered with him to found Gano Excel Philippines in July 1999.

Within three years of founding the company, Bernardo Chua had expanded its operation to Canada, the US, and Hong Kong. This success earned him promotion to serve as the president of Gano Excel USA. Through his skills and efforts, he expanded the company’s network, which resulted into an increased number of distributors.

Organo Gold uses network marketing to distribute its products, which are made from a mushroom called Ganoderma Lucidum. Practitioners of traditional Asian medicine revere this herb because of its healing abilities. The company incorporates the poly pore mushroom into their products, including coffee and tea.

The success of these products has seen the company become one of the leading direct selling companies in the globe. In 2013, Direct Selling News Top 100 ranked the company as the 55th largest network marketing firm globally.

Recently, the corporation started operating in Singapore through its subsidiary, Organo Gold Singapore. Bernardo Chua is fluent in both English and Filipino. The business leader loves connecting with his clients and customers through his social media pages. Often, he posts information about Organo Gold and his personal life on Twitter.