Question on Slide 155, the 95 companies and their CTRs, it would be extremely helpful for me to know what their strategy was on YouTube, if it was simply brand awareness, viral content, entertainment, etc. I can definitely understand why the CTR would be low. I mean, I never went to Old Spice's website when I saw the funny man who 'I wished I was.'

BUT, if each of those companies were providing quality educational content, solving a problem and then actively inviting people over to their site for some free related resource with a link in the video or at least the description, THEN these numbers would truly be alarming to me.

The reason I ask is because on most of the sites I have worked on I have seen YouTube traffic as one of the highest converting traffic sources, but I guess it highly depends on the context those videos provide to visitors.

Also, what of uploading to YouTube and then using that video as embeds across your site...I know that pages with video on them, in general, rank better than those that don't, but do you know if Google favors YouTube embeds over other video platform embeds?

9.
Common Approach to Video Marketing
@philnottinghamPhil Nottingham
Pay a creative
agency to make it
Put the video
everywhere
Have idea
for a Video
Decide you want
to create a video
Judge success
based on the
number of
impressions
Pay for some
seeding/
advertising

10.
Common Approach to Video Marketing
@philnottinghamPhil Nottingham
Pay a creative
agency to make it
Put the video
everywhere
Have idea
for a Video
Decide you want
to create a video
Judge success
based on the
number of
impressions
Pay for some
seeding/advertising
But this doesn’t
work very well

86.
We are entering the Mad Men era of the internet
@philnottinghamPhil Nottingham

87.
Video is an incredibly
important part of that shift
@philnottinghamPhil Nottingham

88.
Common Approach to Video Marketing
@philnottinghamPhil Nottingham
Pay a creative
agency to make it
Put the video
everywhere
Have idea
for a Video
Decide you want
to create a video
Judge success
based on the
number of
impressions
Pay for some
seeding/
advertising

103.
Optimise for YouTube (YouTube SEO)
@philnottingham
• Optimise Title and Descriptions for
relevant search terms
• Include tags
• Ensure you upload at 1280x720 HD or higher
• Upload a closed caption file (created manually)
• Get as many (genuine) embeds and links as you can
Phil Nottingham

117.
I work in for an agency and every
week one of my clients demands I
make them a viral video for
$1000. What can I do about this?
Definitely a couple of people in the
audience…
@philnottinghamPhil Nottingham