Comments on: Storage Swagapalooza!http://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/
A SearchStorage.com blog.Wed, 18 Mar 2015 00:10:30 +0000hourly1By: djensenhttp://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/#comment-7224
Mon, 04 Aug 2008 17:12:21 +0000http://storage.blogs.techtarget.com/2008/08/01/storage-swagapalooza/#comment-7224Beth, this struck a chord with me. During the years I attended and exhibited at trade shows I often pondered what percentage of “gimmies” would end up in a landfill somewhere. In one two-year period I acquired more than 40 branded foam figures!! I did not throw them away, and instead beqeathed them to a colleague whose children loved those sort of things. Perhaps the takeway from your posting should be that the first step toward “green marketing” is the elimination of “tchotchkes” from marketing programs altogether? While they are fun to collect, they don’t necessarily generate leads or effectively support the brand, hence, they are often little more than a momentary novelty before they turn into a long-term environmental issue. Hang on to the trade show novelties you have because someday the idea of using novelties to promote a product or service may become…a novelty?! Cheers!
]]>By: Martin Tuiphttp://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/#comment-7223
Sat, 02 Aug 2008 00:07:51 +0000http://storage.blogs.techtarget.com/2008/08/01/storage-swagapalooza/#comment-7223At TechEd2008 TNT gave away Blue Spruce saplings which definately stood out in the crowd in my opinion.