KFC refuses to sell healthier foods because ‘nobody buys them’

KFC has
completely abandoned its incentive to try and introduce healthier baked chicken
products on its menus around the world, as nobody wanted to eat them.

A senior
executive at the fast food chain said that the move towards healthier food was
a “disaster” and it was extremely short-lived.

Such
launches include the disappointing sales of the Brazer grilled chicken sandwich
that was launched in 2011, the 2012 Rancher sandwich, as well as the pulled
chicken menu that was released in 2015.

Jenny
Packwood, the head of brand engagement at KFC UK and Ireland said “It didn’t go
brilliantly well. We tried and we failed to launch a non-fried product.”

Adding to
this, Ms Packwood said that KFC was “unable to sustain sales” and “It’s no good
launching a product which looks good nutritionally but then nobody buys.”

She also
claimed that this “doesn’t improve the health of the nation and in terms of
sustainability it is a disaster.”

However, the
healthy rice box range, which was introduced in the UK, containing a single
piece of fried chicken as well as salad, has been much more successful.

Two
particular vegan and vegetarian menu items were introduced in the UK during
June and July, The Imposter, a vegan burger that is made up of a Quorn fillet,
which was trialled in London, Bristol, Birmingham and the Black Country, and
the Southern Fritter Stacker, which was a vegetarian option that flopped
massively.