Mattress Retail Sharks Harpooned by Career Veteran; Consumers Win

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Author with over twenty years in the retail mattress world releases the first complete guide to mattress shopping. He reveals everything the consumer needs to know to successfully “Shop for Sleep and Survive the Bite.” His detailed plan charts the course on how to “Shop for a Mattress and Save Money in the Cold White Sea of Deception.”

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February 1 , 2010 marks the Everett, Washington launch of the shopforsleep.com website, as well as the new eBook available: ”Shop for Sleep and Survive the Bite,” subtitled: “How to Shop for a Mattress and Save Money in the Cold, White Sea of Deception.”

Everyone has to plunge into the white sea of mattresses in today’s retail world. The shop for sleep is a threatening one. The “Cold, White Sea” is populated by the retail “sharks.” Each time the consumer drifts into the waters it “becomes more and more treacherous,” according to the author. The consumer is at the mercy of the retailer who clouds the sea of white with deceptive ads, cloudy pricing, murky specifications, and a conspiracy of names.

“The retailer's lifeblood is the consumers’ wallet, and the consumer will only get enough rope to lead him to their boat.”

Consumer concerns covered in "Shop for Sleep and Survive the Bite" are:
What's right for me, and the the way I sleep?
Where should I shop for the best services?
How do I get the best deal and save the most money?
There are too many choices and they all look the same.
The specifications are not posted. How do I tell the difference?
The names are different everywhere I go, even the same brands!
How do I compare when they all have different names?
How can I be sure I am getting a new mattress?
Are outlet stores a safe alternative?

Career veteran of the retail mattress world, Ronald Czarnecki, has broken the retail “code of silence.” His book arms the consumer with all the information he needs to free himself from the “kelp beds of confusion.” His plan specifically details how to take advantage of the retailers own weapons to harpoon the sharks; to find the mattress set that’s correct for the consumer; and to save a lot of money doing it.