Chinese Internet companies including big names like Tencent and Sina have adopted Couchbase. That’s one of the reasons the company decided to enter the most populous market, especially taking advantage of the mobile app development trend.

Travel-industry technology provider Amadeus is working with Couchbase to deploy that database across its customer-facing applications. It’s good news for the NoSQL space because any large companies choosing databases other than MongoDB is validation that they matter and a sign they’ll be around for a while.

As part of the agreement, Couchbase and Amadeus will also be working together to introduce more scalability and flexibility to Amadeus’ service-oriented architecture (SOA) across its broader existing product line. This will provide an opportunity to build new products and applications, or extend existing product portfolios.

The Couchbase JSON Anywhere strategy is targeted at mobile application developers who want to create highly responsive, data-centric applications that are always available regardless of network connectivity. JSON Anywhere means: JSON on the device, JSON on the wire, and JSON in the cloud.

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Couchbase has over 350 high-paying customers and hsa seen a lot of growth—a 400% sales increase at the end of August. It also recently announced a new mobile strategy that makes it the first vendor with a NoSQL database for mobile devices.

Among the key reasons that businesses turn to a NoSQL database, in addition to scalability and performance, is ease of use and development. Ease of use just got easier for businesses looking to move to the Couchbase NoSQL platform, as Silicon Valley-based KuroBase launches its new Couchbase as a service offering.

Unlike majority of relational databases, Couchbase Server does not compel you to create a schema before you insert data in it. Memcached library is one unique attribute of Couchbase Server, which allows developers to flawlessly transition from a memcached environment and get data replication, durability, and zero application downtime.

Over the past few years, NoSQL has gained significant traction and has become the database type of choice for many organizations. As the name implies, NoSQL is defined by what it is not. This makes the term very generic, as technically, any database that is not written in the SQL language could be NoSQL.

As Bob Wiederhold explained to GoMo News, with NoSQL technology you can squeeze a pretty powerful database onto the storage space available on a typical smartphone or tablet. How do you keep the information in the database with truly up-to-date data? How do you store the database data in the cloud so that you don’t lose it? The answer is a decent synchronisation engine and that’s exactly what Couchbase has got with its Sync Gateway.

Couchbase seems to be on a faster growth trajectory. On September 14, it announced “a new mobile strategy with tools that make it the first vendor with a native NoSQL database for mobile devices.” And Couchbase’s mobile business model is pretty clear. As Wiederhold explained, “The database is free and we will charge customers for the synch gateway that enables them to connect mobile devices to the cloud.”

With cloud syncing combined with the only mobile NoSQL database, Wiederhold not unsurprisingly believes Couchbase to be ahead of rivals such as MongoDB – who confirmed to The Register earlier this month that they didn’t have anything lined up in that area – and DataStax.

Couchbase has found a way of harnessing it by running an extremely powerful database on the smartphone itself. Plus it can process the kind of serious amounts of data users are now able to store inside their handsets, too. Offer that for free as Couchbase Lite and it is no wonder that developers and third parties are knocking on Couchbase’s door to get involved.

Couchbase was recognized as having one of "the best open source big data tools" and being one of "the best of open source data center and cloud software" products. The InfoWorld Bossie Awards honor the best open source software for business by identifying the most promising and cost-effective products available to IT organizations.

"Couchbase is being used by the largest companies in the world for their most critical web and mobile applications. This release further differentiates Couchbase as the NoSQL database of choice for customers that depend on the scalability, performance and reliability we deliver both within and between data centers." - Rahim Yaseen, Senior Vice President, Engineering, Couchbase

"Having a local database gives you much better response times and it ensures that applications are always available because you're not dependent on a network connection to access your data," said Couchbase CEO Bob Wiederhold in a phone interview with InformationWeek. "We think mobile app developers building data-intensive applications are going to want a local database."