Cadbury Advert Song 2016 – Music and band details for Dairy Milk’s ‘Tastes Like This Feels – Bear scratching against a tree’ TV and YouTube commercial.

Cadbury Dairy Milk’s new Spring 2016 ‘scratching bear’ ad features the disco-funk classic ‘That’s the Way (I Like It)’.

Released back in 1975, the song is performed by the American group KC and the Sunshine Band. The ‘KC’ in the bands name refers to the surname of their lead singer Harry Wayne Casey, while Sunshine comes from Harry’s home state of Florida – otherwise known as the Sunshine State.

That’s The Way (I Like It) became a big hit around the world during the mid-70’s, with the songs success including a number 4 placing on the official UK singles chart and a number 1 on the US Billboard Hot 100.

There’s not a huge amount you can really say about this latest TV ad from Cadbury’s, other than it shows video footage of a bear enthusiastically rubbing itself against a tree. Combined with the disco soundtrack, the idea presumably is the bear’s dancing along to the music. Simple and low budget, but effective.

The ‘Tastes Like This Feels’ advert for Dairy Milk chocolate was posted to Cadbury’s YouTube channel on the 1st of April, 2016.