Thoughography installation

An experience at the crossroads of art and science as the meeting place for innovative thinking. For this we partnered with the National Gallery of Victoria (NGV) and brought the powerful thinking of La Trobe University’s Neuroscience department to the public as an integrated part of the Andy Warhol and Ai Weiwei exhibition.

View the case film.

‘Thoughtography’ showed people how their individual brains experienced art - this didn’t just become part of the exhibition - it greatly enhanced it. We used EEG (electroencephalogram) headsets while visitors looked at artworks by Andy Warhol and Ai Wei Wei in a controlled environment and displayed the results live using an IP algorithm which beautifully represented each person’s unique brain activity – ultimately promoting the radical thinking that is happening at La Trobe University.