theSOURCE:February 2014 Issue

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Recently, we’ve been reading lots of articles suggesting that marketers in general are spending more of their budget on technology. Certainly, we’ve seen a move away from printed collateral, especially as we all strive for sustainability. With that in mind, in this edition, you’ll find our thoughts on event apps and how to choose what is right for your event.

Meanwhile, if you, like many of our clients, have a global marketing team, then ensuring that internal messaging and marketing strategy is communicated effectively to your Field Marketing Managers can be a challenge. We take a look at how face-to-face internal events tackle this head on, including a case study about how EMC do just that with their annual marketing kick-off.

And there’s also great insider tips on a restaurant in Amsterdam, something a bit fishy in London, and whilst Cloud Expo and TFM&A are both being hosted in the city this month, our spotlight shines on the UK’s capital.

If you still need more advice, don’t worry: we’re here to help. Call for a chat on 0208 995 9495, or drop us a line.

The Outsourced Events team.

NEWS

Five things that won’t happen when using face-to-face internal communications

With a multinational marketing team, spread across multiple countries, it’s often a challenge to ensure corporate messaging and marketing strategy is communicated successfully. Not only is geography an issue but there are also cultural differences to take into consideration.

In our experience, as well as the usual digital communication, a face-to-face marketing kick-off has always been a winner and here’s why… Read More

Event Apps, the choices…

Without a doubt, if you run regular events, then developing a mobile app is becoming the norm. In 2013 over 60% of people throughout the world owned a smartphone and this is set to rise, so at the very least you should be optimising your event website for mobile use. We take a look at the choices available from bespoke apps to free-to-download event apps. Find out more…

Case Study: EMC play the advantage with their annual marketing kick-off

If you have field marketing managers spread across multiple nations, then no doubt keeping them informed of all the latest messaging and strategy can be a challenge.

I only have positive feedback, everything was well organised and I received feedback on all my pre-event queries efficiently.__

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Sadia Khan
Internal Account Manager
AxizWorkgroup

Thank you for all your support throughout our participation in the EMC Forum event.
I hear from the SA team that they had a fantastic time at the Forum. I look forward to working with you in the future.__

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Sujeet Nair
Marketing & Communications
CSC Asia, Middle East & Africa

February 2014 ISSUE

SPOTLIGHT ON

Restaurant of the Month

The Sky Lounge, Doubletree by Hilton, Amsterdam

On the 11th Floor of the Doubletree, near Central Station, The Sky Lounge offers amazing views across the city of Amsterdam with delicious cocktails and fantastic sharing platters, which our team really enjoyed.

Now, a versatile venue, this beautiful Victorian building used to be home to Billingsgate Fish Market. In the heart of the city, right on the River Thames, the venue can accommodate expos, conferences, awards and parties. We’ve used it for corporate conferences and thought it was great.

Served by five international airports, the UK’s capital city provides the perfect gateway to the rest of Europe. With a plethora of venues, many of which were upgraded for the Olympics in 2012, London is a fantastic location for any event.

We’ve been taking a look at Kony’s development cloud, which allows you to build your app once and deploy it with one click to phones, tablets and desktop. It means that you don’t have to create a different app for iOS, Android and Blackberry. Visit their website and try it yourself!

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@2014 The Outsourced Events logo and Outsourced Events are trademarks of Outsourced Events Limited. Other product and company names mentioned may be trademarks of their respective companies. Whilst we make every effort to ensure the accuracy of our communications, we cannot be held responsible for any errors or omissions.