Supreme Fall-Winter 2014 is Nostalgic, Futuristic, and Timeless at Once

A lot of the Supreme’s sustained appeal has to do with attitude—the lack of traditional marketing, its direct, bold graphic statements like "Illegal Business Controls America" and the poignant "Fuck Bush," even the disinterested mood of the store’s employees—but the clothes also speak for themselves. But, if you think this is just another T-shirt label for teenagers, then you are gravely mistaken. Supreme’s clothes effortlessly bridge the gap between military and streetwear, and perhaps more importantly, between past and present. A lot of the garments, especially those in their new Fall-Winter 2014 collection, reference the era in which Supreme became, well, supreme. It was a day and age when kids smelled like teen spirit, skateboarding was reaching critical mass, and body spray was just a thought in somebody’s misguided mind. That nostalgia plays a large part in the collection, with ’90s-esque color ways and oversized parkas, but slim-cut technical outerwear hits futuristic notes. Then there are slightly tweaked Schott Perfectos—one of the most timeless pieces out there. The lookbook shows little regard for traditional rules of mixing and matching patterns, but with Supreme, there’s little regard for traditional rules, period. Is that the secret to their greatness? Could be, but then again, isn’t the mystery the fun part?

Supreme Fall-Winter 2014 will be available this Thursday, August 21, in stores and online

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