I’ve recently been working on a couple of user-interface designs for multiple mobile and web platforms, and as such, have been doing lots of research. I have long subscribed to the theory that people don’t know what they want until you tell them. In this blog post, I talk about a real-life example, and what some others have thought.

Back in May, Sobe launched its’ new advertising campaign “Try Everything” in partnership with the agency Motive in Denver. Tagged an “experiential campaign” it aims to increase awareness of its new flavors.

The design from top to bottom is outstanding. Take a look at their website to see awesome mini posters and fun games all inspired by each of their 31 flavors.