Two approaches

Dealing with climate change requires two kinds of policies. One involves attempts to slow down the rate of global warming. This approach, which experts call “mitigation,” takes aim at what’s causing the problem by reducing the amount of carbon dioxide and other greenhouse gases accumulating in the atmosphere.

So far, most of these efforts have consisted of governments agreeing to take steps to reduce their carbon footprints, through accords like the Paris Agreement, which the U.S. government is leaving, and incentives at the state level that encourage the use of solar and wind power.

The second approach seeks to manage the consequences of climate change that are already happening. Often called “adaptation,” it acknowledges that the world has waited too long to prevent the problem. Since climate change is already raising sea levels and making severe storms and other major weather events more deadly, humanity is already coping with the consequences.

Both approaches may sound essential, but some environmentalists worry that drawing attention to the need to adjust to a changing climate will undercut public support to boost spending on efforts to slow the pace of global warming.

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Actor Jack Black tours Florida neighborhoods that are often flooded due to rising sea levels in the National Geographic TV show ‘Years of Living Dangerously.’

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Higher gas taxes

We conducted an online survey to assess the validity of those concerns.

In this experiment, 2,000 people read different versions of the same brief newspaper-style article, which we wrote, discussing a proposal for a higher gasoline tax. The text explained that gas taxes can reduce carbon dioxide emissions, helping address the long-term problem of climate change.

At the same time, the article mentioned some short-term costs of letting global warming keep its current pace.

The different versions mentioned different kinds of adaptation costs and cited different price tags for those measures.

One group read that without stronger efforts, more frequent bouts of extreme weather would be likely to strain an already overstretched grid and make utility bills rise. Another group heard a specific estimate of $500 per year for the increased electricity costs. A third group heard that food prices and power costs would both go up.

A control group of people taking the survey received no information about likely adaptation costs. They were simply told that failing to do enough to slow the pace of climate change could bring on an “environmental catastrophe.” All four groups answered the same question about their willingness to payer higher gas taxes.

The results, published in the journal Environmental Communication, suggest that some of the concerns surrounding the discussion of adaptation costs are unfounded.

Rather than eroding support for a gas tax hike, we found that mentioning the costs of dealing with the consequences of global warming modestly increased support. This effect was more pronounced when we provided a more concrete estimate of the adaptation costs involved: a $500 estimated increase in annual household electric bills.

Of course, Americans have other reasons to either support or oppose increases for gas taxes, which raise money for highway construction and repairs. But we believe that randomly assigning participants to the four groups ensured that any differences between their responses can be attributed to distinct approaches to climate change framing.

We also believe our results have important implications for how to effectively communicate about climate change. Instead of avoiding discussions about the cost of dealing with its effects today, our research indicates, policymakers and environmental activists should openly engage the public in those conversations.