During the webinar, we conducted a survey asking participants which communication tool was most used by their employees. Voice, via the deskphone and mobile phone, claimed two of the top three spots, together over 50% of the total responses, in fact. Chat/IM claimed second.

If I think about my office, this all makes sense. People around me (even millennials!) use the phone to contact those with whom they need to talk. But chat/IM is also used internally quite a bit when we just have a quick question.

Most businesses these days are using multiple forms of communication. Voice, obviously, is still critical. But, as the survey demonstrates, so are chat/IM, conferencing, and mobility. All of these modern communication requirements point to the need for a system that offers not just voice service but a full Unified Communications solution.

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About the Author

Jim Machi

Jim Machi is the Vice President of Marketing for Sangoma. He is responsible for developing and executing the global marketing plan, including digital strategy, partner marketing, content generation, lead generation activities, and launch planning. Prior to Sangoma, Jim spent time at Dialogic and Intel in various roles, including business unit general manager and SVP of product management and marketing. Jim has a BSEE from the University of Pennsylvania and an MBA in finance from NYU.