joi, 23 octombrie 2014

B2B Content Marketing Trends 2015

Documented marketing strategy is seems to be the most powerful statement when it comes to B2B market in 2015 and social media remains a leading channel.

LinkedIn is the most powerful social media network in this area, because 92% of content marketers said they use social media content and 55% of them said they will increase spending in this area.

2015, it will also be the year of smart social media usage in terms of brand-customer communication and maybe app development. I expect brands to dare for more and take risks, in order to create unique experience for customers.