April 22, 2020

Like other marketing tactics, social media won’t work unless you start with a well-thought out strategy. First, review your organization’s mission, vision, strategic plan and overall goals. Use those insights (plus additional research, if needed) to develop related social media goals and KPIs.

Your social media goals, target audience and messaging will likely be different for each channel, which is why it’s a good idea to consider this carefully and develop a documented strategy that can be shared with your entire team.

It’s also a good idea to create a social media mission statement and social media brand guide for reference while creating messaging and graphics.

A social media strategy is not set in stone. You should review your plan at least quarterly and make adjustments based on analytics and observations.