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The Tampa Bay Buccaneers and United Way Suncoast today held a celebration of the first year of Character PlaybookTM, a new education initiative focused on youth character development and building healthy relationships. This year, 16 local schools and more than 100,000 students nationwide participated in the interactive digital program that will continue to be implemented throughout the Tampa Bay area.

“We are so excited to partner with the United Way on this venture, as it reinforces our commitment to the youth of our community,” said Buccaneers Chief Operating Officer BRIAN FORD. “The Character Playbook program is an impactful tool that inspires personal development. Connecting students through thoughtful conversation and incorporating lessons from the football field into everyday life helps students challenge not only themselves, but each other. These are learning opportunities that will help grow our community’s kids into our future leaders.”

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