Critical moment for me in my own teaching
– 7 years ago I was interviewing for a job at K-State
– as part of interview process, had to address a large classroom of students
– question was: can this person handle teaching a class of students this large?

I’ve been wrestling with this question for 7 years
– students passive and quiet in a lecturehall
– students at an American Idol concert

It’s not just about this generation
– the key thing students are involved in: meaning-seeking
– that is true for all of us
– we live in a society in which meaning and identity are not givens
– our society is filled with almost limitless choice
– this means we have to find out own identities

If you pay attention to the questions students ask, you can really get a window into what they are learning

There is literally something in the air
– digital artifacts of about 2 billion people are literally floating all around the room

We know we are headed to this world of ubiquitous connections and communication, but our educational systems are not built for this
– most elearning courses have been built on old models

I suggest we move from getting our students to be knowledgeable to being knowledge-ABLE
– find, sort, analyze, criticize, and ultimately CREATE new knowledge
– that is the only solution for our students to thrive in this new environment

A lot is at stake, and I want to paint a picture of this by showing you the disruption that a new medium can have in the society of Papua New Guinea
– by metaphor, we’ll consider what changes are behind the curtain now in our society

Culture shock is a total loss of self
– we think of identity as an internal thing, but it is actually reflected back from others
– when you are around people who have no reference point for who you are, it’s like you become a baby again… you have to recreate yourself
– it struck me how different it is to grow up in a world which is unmediated
– I started focusing on what it is to grow up and create an identity in their world and ours

New media came to them in the form of books from the state government
– census, law books, maps
– a lot of the people in the village didn’t have names, they knew everyone they saw (mother, sister, friend, etc.) and they were more focused on relationships than names
– they started mapping out their villages on paper, and tried to create them in the real world

the book in a way rewrote the culture

The people who become empowered are the people who controlled the new medium
– the elders were powerful with oral history, but that becomes dis-empowered next to the power of writing and the power of the book
– people would look back at the changes which happened and say they didn’t like what happened
– they got trapped in the beauty of the writing, the goal of making their villages fit into these neat and clean rows
– the

Medi are not just tools or means of communication, they mediate realtionshipos: who can say things, how it’s said, how it’s stored, who can access it, etc.
– every medium has its own biases
– they mediate the relationships in our societies
– media changes, which changes relationships, which changs our society

look at televisions: suddenly we’re all facing the the television
– the remapping of the American dining room

Neil Postman’s analysis: a culture is made up of conversations between people
– in the past they were designed for the few for the consumption of the many, made entertaining, 30 seconds of interruptions

Think of the MTV moment:
– I was very much a part of the MTV generation
– interesting to see what pepe were saying about my generation: short attention spans, materialistic, want to be entertained…

“in the midst of a fabulous array of historically unprecedented and utterly mind-boggling stimuli..whatever.” (Thomas de Zengotita)

A brief history of “Whatever”
– pre-1960s: had about six meanings “Whatever. That’s what I meant.”
– late 60s: “I don’t care. Whatever” (could use the world as a standalone statement, you could use it for your identity to say you can stand apart from the system/society)
– this version has stayed with us to the present day
– 1990s: MTV Generation: the indifferent “Meh”
— Simpsons picked up on this
– Late 90s to present: “Whatever. I’ll do what I want.” (first version: Valley Girl wave)

Idea in the past: you have to be on TV to have a voice, to be significant

American Idol: It’s easy to understand why so many people want to be on the show
– there are so many people who think they ARE the next American Idol
– cultural movement of boomers moving into 70s, onslaught of self-help books and self-esteem movement
– benefactors of the self-esteem movement

We’ve never had higher self esteem than we do now in our country
– 1960s 10-12% of people would say they are a significant person
– now that statistic is around 90%
– that is a big sign of cultural shifts

Traditional media literacy: watch your sources, be aware people can be tricking you

example of faked video from Queen of England
– you’re seeing a really interesting harnessing of new media to make a strong statement
– our students should be able to do this to be actively media literate in today’s society
– created by the “Yes Men” – they try to hijack identities of large corporations and then correct them

They got on the BBC and took over the Dow Ethics website, BBC announced “Dow accepts full responsibility:
– Dow stock dropped $2 billion on that news
– this demonstrates the power of working the media

Examples: a hero from our mediated culture
– Free Hugs Campaign
– it’s ridiculously easy to start a global social movement
– then you get spoofs ($2 for Deluxe Hugs)
– a lot of spoofs, commentary and talking back gets very serious

Tufts university role in Ushahidi
– rescues in Haiti
– OpenStreetMaps created by thousands of volunteers
– quotation from Clark Craig, US Marine Corps about people being saved every day

3 part solution
1- engage real problems with our students (ones we don’t know the solution to – so we have to learn with our students
3- Harnessing and leveraging these tools not because our students think they are cool

our students are not as literate as you think they are, esp when it comes to educating themselves and changing the world with these things
– they are good at entertaining themselves

I hope a new definition of “Whatever” will emerge: I care and let’s do whatever it takes to effect change.

He believes (and I agree with him) that to be fully media literate today, we need to become effective as well as saavy media producers– not just remain consumers. That was my understanding of how he suggests we move “beyond” critical thinking and info literacy. They should be active pursuits, not just passive ones.