A Guide to Social Media Monitoring

Social Media has always been a valuable tool for reaching out and building relationships with our market. Not only that, but it has also proven itself to be a significant element in boosting sales and increasing ROI.

To make sure that our social media marketing efforts produce the best results for us, it is important that we keep track of the right social media metrics or KPI beyond just likes, follows and shares. Below are some of the metrics we monitor:

Shares

Likes

Follows

Profile Visits

Clicks

Mentions

Engagement

Impressions

There are various social media monitoring tools each with their distinct features that let you track one or more social media KPI from one or more platform.

Note that are various free and paid tools that enable you to monitor your social media other than those referred to above. In this article, we’ll focus on mentions as a social media KPI and highlight Mention as the tool of choice.

Why Mention?

In a nutshell, Mention can act as a sieve by filtering mentions and signals to make sure you receive only those relevant to you and filter out the noise. Need a report? No problem! You can export stats into CSV or PDF files to share with your team!

Need on-the-go monitoring? Mention has a mobile app which you can use to engage with your audience where you are.

Mention can be integrated across various social media platforms such as Twitter, Facebook, YouTube, Instagram and Pinterest, among others. With this set-up, you can engage and interact from mentions by just using your Mention dashboard. No need to switch in between tabs to access your various accounts.

Prices for Mention start from $29/month for individual users to $99/month for small businesses, and you can sign up for a free trial to get a feel of the product before subscribing for a full plan.

Feel free to connect with us if you wish to know more about Social Media Monitoring and the tools that fit your business.