North Face Global Athletes and Partners Connect Kids with the Outdoors in “Every Kid in a Park” Event

Celebrating “Every Kid in a Park” granting free National Park Passes to all 4th graders nationwide!
San Francisco Maritime National Historical Park. Photo: National Park Trust

The super-tall, super-lean, super-endurance runner Dylan Bowman is bent over a bunch of outdoor gear – warm jacket, rain layer, etc – rolling up each item as tightly as possible and stuffing them into a backpack, demonstrating to a group of wide-eyed 4th graders how to pack a backpack for a day hike.

He leans in and asks this small group of eight or so kids from Hoover Elementary School in Oakland, California: how many of you have ever gone hiking? Two of the eight kids raise their hands. Just two.

I don’t know why I find that number surprising. I suppose it’s because I live and breathe the outdoors and I’m surrounded by like minded enthusiasts both in my community and online. But once I reach out of my comfort-bubble-zone, I remember the stark reality that most kids in the United States don’t have my kind of access to the outdoors and don’t get to go to parks beyond their local, neighborhood park.

That’s why last week’s event at the San Francisco Maritime National Historic Park, which brought together 60 students from Oakland to enjoy a day of outdoor games and exploring and was sponsored by a powerful partnership of outdoor-kid-evangelist players, is so vital and touching.

The official 4th Grade Pass to all U.S. National Parks.

Each and every one of these 60 – 4th graders was proudly given a National Parks Pass to hang around their necks, as if receiving an Olympic Medal, for their entire family to have free access to all of America’s public lands and waters for the entire year, an initiative funded by “Every Kid in a Park” which launched out of the White House last year. And to support and celebrate that initiative, The North Face Explore Fund, The Outdoors Alliance for Kids, The National Park Service and The National Park Trust have all banded together to create this event and similar events around the nation.

Teaching a group of eager 4th graders how to set up a tent.Photo: National Park Trust

Why is this so important?

“Too few children have opportunities to explore and enjoy the natural world and programs like this are critical to ensuring all kids can visit their public lands,” explains OAK Co-Founder and Chair, Jackie Ostfeld. And she’s right. By providing free access to our nation’s great and treasured parks, this initiative helps alleviate a piece of one the barriers, a financial one, and allows more families to play in the outdoors which in turn brings about a healthier, more active population overall.

Senior Director of Outdoor Exploration at The North Face, Ann Krcik aptly adds, “through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.” This is key. This is vital. By introducing this giant population of 4th graders and their families to the Parks every year, we are creating stewards for wild places and green spaces for generations to come.

North Face athletes mixing it up in the backpack relay race with some giddy 4th graders.Photo: National Park Trust

So now we circle back to our super-athlete Dylan Bowman and this diverse group of wide-eyed kids hanging onto his every word. The “backpack relay race” starts and each kid is gleefully rolling up gear and smashing it into the backpack as fast as possible to beat the other team of classmates next to them, racing back and forth, gear and bodies flying everywhere.

It’s this kind of giddy joy that helps tells the story of why getting these kids access to the outdoors is so important and why so many groups are making this their mission.