People For The American Way Launches Ad Campaign Urging Latino Voters To Register

October 5, 2016

Yesterday, progressive advocacy organization People For the American Way (PFAW) launched a bilingual voter registration ad campaign as part of the group’s Latinos Vote! program, urging Latinos to register in order to vote against Donald Trump and his campaign of bigotry on Election Day.

The campaign includes Spanish-language radio ads in North Carolina, Ohio, Arizona, Georgia, and Virginia sending the message that Trump — who has called immigrants “rapists” and “killers” and supports a mass deportation agenda — could be the next president if listeners don’t register to vote in time and to vote against him. You can listen to the ad here.

The campaign also features bilingual digital ads, including a political cartoon urging people to register to vote against Trump by renowned Chicano cartoonist Lalo Alcaraz and a video message from the Grammy award winning band Los Tigres del Norte.

These ads will run on Facebook and Twitter in Nevada, Florida, Colorado, North Carolina, Pennsylvania, Ohio, Iowa, Wisconsin, Arizona, Georgia, Virginia. PFAW’s Spanish-language radio ad with Priorities USA continues to run in Nevada this week.

“Never before have we had a presidential candidate as xenophobic and unhinged as Donald Trump, and never before have Latino voters had as much power as we do now, through our votes, to decide the outcomes of elections,” said Rita Moreno. “All those who aren’t registered to vote should do so now — and remind everyone we know to do so as well — so that we keep a racist out of the White House.”

Dolores Huerta, civil rights leader and PFAW board member, added: "Hillary Clinton has made clear that she stands with us, from pledging to introduce comprehensive immigration reform with a pathway to citizenship to laying out her plans for debt-free college, and Donald Trump continues to double down on mass deportation and lob insults at immigrant and Latino communities. The difference between their running mates is equally clear. While Tim Kaine has stood strong with immigrant communities in Virginia throughout his career, Mike Pence’s record in Congress shows that he’s an anti-immigrant extremist, from opposing comprehensive immigration reform to even supporting efforts to end birthright citizenship.

“To make sure that we are respected and our voices listened to over the next four and potentially eight years, we must make sure we’re ready to vote for Hillary Clinton and Tim Kaine and against Donald Trump and Mike Pence. We’ll win this election when we all do our part and turn out to vote — and encourage our friends and family members to do so as well.”

Grammy-winning band Los Tigres del Norte: “We’re urging our fans to register to vote now because we have a racist who wants to be the leader of our country—and we cannot let that happen. We are for Hillary, because she respects us and values all people as equal, unlike Donald Trump, who calls us all criminals and would like to deport millions of people from this country. He’d hurt all of his through his racism and his dangerous policies.”

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