Monday, June 22, 2009

The Media Specialist Awards

Just the night before I left for Phuket, the Nuffies and I attended the Media Specialist Awards (MSA).

It's basically an award ceremony to recognize the best advertising campaigns in the way they use media.

For example if I'm doing a billboard ad and I do an ad with a car that sticks out of the billboard or something and it looks really cool then plus points for me and hopefully I might win an award that night. It's really interesting to see the kind of campaigns these people in the media agencies spend hours, days and weeks coming up with the idea and going about to execute them with media owners like Media Prima, The Star or Nuffnang.

There are all sorts of categories... like "Best Use of Radio" or "Best Use of Digital" and each award had a Gold, Silver and Bronze.

Upon arriving I quickly checked out the campaigns that were submitted for the awards and was a little surprised to see that quite a number of Nuffnang campaigns were submitted for the awards.

If you've been around the blogs a lot in the past year, you would recognize some of the campaigns.

There was the Chipster Pajama Party.

The Happy-O-Meter

The Mister Potato Project Trafford

The Dutch Lady Friso Family Day Out

Our Oreo Campaign

The Ribena & Lemon

Our Maxis "Wild Live" Blogging Event

And I'm not sure if we have any more but I didn't manage to take pictures of the rest that night.

The night started very formal. Everyone was dressed their best and there were speeches after speeches while everybody sat there to listen.

I took the opportunity to take a picture with a few of the Nuffies there that night.

The night quickly got going and the competitive media agencies there started cheering whenever they won something. Before long, everyone was standing up and cheering loudly when their agencies won something.

This agency called Mindshare won the most awards that night. Along with some of the Mindshare campaigns that won was a Nuffnang campaign that won a Gold. It was one of my favourite campaigns of all time... our Nuffnang Chipster Pajama Party.

I was thrilled!

And here's Desmondkiu, the person whom the award really belongs to and whom without the Nuffnang Chipster Pajama Party would never have had taken place.

It turned out to be a pretty fun night. My first time to be honest. I've never really been to any of the previous MSAs but I figured I had to go for this one.