CORRUPTION: Officials and sponsors have called for Sepp Blatter's resignation following his ...

The demand came after four leading sponsors of world football's governing body called on him to step down immediately.

Politicians said if he did not the BBC and ITV should tear up expensive contracts giving them the rights to televise the World Cup.

Fifa sponsors Coca-Cola, McDonald's, Visa and Budweiser have called on Blatter to go after it was revealed he was under criminal investigation in Switzerland over an alleged £1.3m 'disloyal payment' to UEFA president Michel Platini, who is favourite to succeed him.

They contribute a large proportion of the £1.1 billion received by Fifa every four years through sponsorship deals. But that figure is dwarfed by the huge sums earned by the Swiss-based organisation through the sale of television rights.

“We've got to start to rebuild Fifa from the bottom and clear out all of the corruption that's gone before”

Clive Efford, Labour's shadow sports minister

It is estimated about half of Fifa's £1 billion annual revenue comes from TV contracts.

The BBC and ITV signed deals last year to broadcast the football World Cups in 2018 in Russia and 2022 in Qatar.

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"They've got to make it clear that the money will not be there if Sepp Blatter does not leave Fifa immediately. We've got to start to rebuild Fifa from the bottom and clear out all of the corruption that's gone before."

Both Mr Blatter and Mr Platini deny any wrongdoing over the £1.3 million payment, which is under investigation by Switzerland's attorney general. But they are in danger of being suspended by Fifa's ethics committee in the coming days.

The BBC has declined to reveal how much it pays Fifa for World Cup broadcasting rights citing "commercial sensitivity".