Rubin tried to apologize, but Jackson went on a long tirade. "We don't all look alike. We may be all black and famous, but we all don't look alike. You're busted," he said. "You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne? There must be a very short line for your job."

Keeping a smile on his face despite obviously being annoyed, Jackson wouldn't let Rubin continue with his question about "RoboCop". "My mistake, I apologize. Let's talk about 'Robocop'," Rubin said, but the actor interjected, "Oh hell no! Really? I'm the other guy."

After the snafu, Rubin apologized on-air and described Jackson's tirade as "the shellacking I well deserved." He added, "I pride myself on the fact - that unlike a lot of people who do this kind of work - more often than not, I really do know what I'm talking about. I'm really embarrassed about (what happened), and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake."