Developing your personal brand is essential for the advancement of your career – it is what makes you special and how you’ll become more valuable to an organization.

5 Tips For Building Your Personal Brand In The Workplace

Here are a few tips on how to develop your personal brand:

1. Get clear on your unique value proposition.

To become respected in your company or industry, you need to be very clear on what unique value you provide and how to connect that to your company’s mission.

Most people – and I see it all the time with my interview coaching clients – are not that clear on what makes them different from others. This is the reason they don’t get the jobs or promotions they are after!

Your brand should be authentic to you so notice your emotions when performing certain tasks and activities. If it is something you have passion and energy for, it should become part of your personal brand.

Spend some time thinking about what makes you different than your peers — your strengths, your passions, and your goals.

2. Ask for feedback.

What do you want others to experience about you? You might want to write down 3-5 things you’d want others to experience when interacting with you and then ask a close friend or a trusted colleague to do the same. Are the answers similar? If so, well done. If not – you have some work to do in terms of branding yourself the right way.

It is important you understand how others perceive you as this will enable you to start sending the right messages to your audience. And having a personal brand is definitely a requirement for leadership positions and will enable you to create more impact.

3. Be consistent.

Everything you do or post on social media ultimately contributes to your personal brand.

Once you’re clear on your personal brand, make sure that the way your dress, the emails you write, body language, and so on – are consistent with your brand message.

4. Use social media effectively.

Platforms like WordPress make it easier than ever to promote yourself to your target audience.

I blog weekly, and I’d recommend that you post a couple of times a week on platforms like LinkedIn and Twitter on topics that your audience will find educational (and will also highlight your experience.)

Here is a quick guide on how you can position yourself as an expert so that you get the best opportunities in your business or career.

5. Promote your brand in person.

Social networking is great but make sure you promote your brand in person too. Whether it is participating in industry groups, giving talks or offering to lead a project that highlight your talents – what can you do to promote your brand offline?

If you want to be successful, creating a personal brand isn’t just an option, it’s a necessity.

Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.

If you’d like to find out how recruiters read resumes so that you get more interviews, as well as how to sell yourself as the best person for the job during a job interview, download my free 5-day video course ‘You’re HIRED!’

Margaret Buj is an experienced recruiter & interview coach who specialises in helping professionals get hired, promoted and paid more. In the last 11 years she’s interviewed thousands of people across Europe and the US and she’s successfully helped hundreds of job seekers worldwide gets the jobs or promotions they really wanted. Having worked with people across multiple industries, in both private and public sectors, she’s learned EXACTLY what it takes to get hired in a competitive job market – and she wants to help you do the same. Schedule a complimentary consultation with Margaret here.