Washington, D.C.—Atlantic Media Co., which is continuing to bolster its digital business, has named Kimberly Lau to the new position of VP-general manager for Atlantic Digital. Lau was previously VP-business development and partnership relations for Hearst Magazines Digital Media, where she boosted the company's mobile efforts and spearheaded the creation of two channels for the YouTube Premium Channel initiative.
At Atlantic Digital, Lau will oversee, among other areas, audience engagement and mobile and video product development. She will start at Atlantic Digital on June 15.