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Amazon steps up Prime rollout at Whole Foods

The companies said Monday that Prime benefits will become available at the point of sale in Whole Foods stores in 10 more states starting June 13. The savings include an extra 10% off hundreds of sale items throughout the store along with exclusive offers on a range of products.

New states where the Prime savings are offered at Whole Foods include Alabama, Arizona, Georgia, Hawaii, Mississippi, North Carolina, Oregon, South Carolina, Tennessee and Washington. Prime benefits also are available to members at all Whole Foods Market 365 stores.

With the expansion, Whole Foods stores in 23 states will have integrated Prime benefits at checkout.

“We’re excited that Prime savings will be available at nearly half of our Whole Foods Market stores this week, giving more Prime members access to great deals just in time for summer,” A.C. Gallo, president and chief operating officer of Austin, Texas-based Whole Foods, said in a statement. “Based on the positive customer feedback and successes we’ve seen over the past month, we’re accelerating our timeline to expand these savings to all of our U.S. stores.”

Amazon and Whole Foods said Prime member deals will be featured prominently in stores. Customers also can see Prime offers via the Whole Foods app.

Deals kicking off on Wednesday include organic yellow nectarines and peaches at $1.99 per pound (a $2-per-pound savings); made-in-house, no antibiotic pork sausage at $3.99 per pound (a $3-per-pound savings); wild-caught, sustainable yellowfin tuna steaks at $15.99 per pound (a $9-per-pound savings); buy one, get one free for Annie’s Natural Macaroni & Cheese; 1.5-liter bottles of Essentia Water at four for $5; and 50% off self-serve tea cookies by the pound (a June 15 one-day sale).

To access the savings, customers open the Whole Foods app, sign in with their Amazon account and scan the app’s Prime Code at checkout. Shoppers also can opt in to use their mobile phone number to get the Prime savings at the checkout lane. Amazon said the savings are also available to customers having their groceries delivered from Whole Foods via Prime Now.

Amazon introduced Prime savings at Florida Whole Foods stores in mid-May and two weeks later expanded the benefits to Whole Foods locations in another dozen states. Plans call for the Prime savings to roll out to all 464 Whole Foods stores in the United States this summer.

Prime member savings and Prime Now grocery delivery are available in Atlanta, Austin, Dallas, Denver, Los Angeles, Sacramento, San Diego and San Francisco. Prime Now offers free two-hour delivery on orders of more than $35. Delivery from Whole Foods is available in 10 cities and is slated to expand to more cities this year.