You'll see much better data plans when we launch our new satellite, with new service in mid-2017. The goal is to have data plans that will seem unlimited to the typical user, with plenty of room for HD video streaming. It's very difficult to offer 'unlimited' plans for any internet service provider, since there are always edge cases with people or businesses who use tons of data. It's all about capacity. As Bev notes, satellites have a set amount of throughput, but we're doubling ours with the next satellite and then more than tripling that with the one following just a few years later.