With the importance of time-management in today's farming & ranching industry, Western Auction Co. keeps pace with the growing need for convenience by offering Internet Auctions.

Auctions have always been an all-weather-sport. With Internet Auctions, there's no more standing in the cold or taking a whole day out of the field just to buy that one item you've had your eye on. Now you can bid from the comfort of your home or office on your PC, or even from your tractor on your smartphone, 24 hours a day.

Some of our biggest success stories happened using the Online Auction method. Our clients who have chosen Internet Auctions as a solution have ranged in size from a complete dairy liquidation including real estate, all the way down to tools & shop equipment.

Many clients like to take a more traditional approach when selling their equipment. For those clients we offer the Live Auction method.

When Western Auction Co. conducts a Live Auction, it's not just an Auction, it's an Event. Whether the Auction is held at our facility or onsite, it's an impressive show. Our self contained office trailer is fully equipped with the latest auction technology and run by our knowledgeable staff. Our auctioneers are the best in the industry and call bids from the mobile "auctioneer's box" that's outfitted with a top-of-the-line sound system. On the ground you'll notice our ringmen answering questions and scanning the crowd for bids.

Food and beverage concessions are always on-hand at all Live Auction Events, provided by Brown's Buffalo Ranch.

Onsite Auctions

When selling your equipment, it's not always logical to bring it in to our facility. There are many different factors to consider, before hauling your equipment to the auction. Maybe it'll cost too much to ship. Maybe there's just too many pieces to haul. That's okay. Give us a call. We'll help you to determine the best course of action for your items.

Marketing & Promotion

You only get one shot at your auction, make sure not to squander that opportunity when it comes to notifying potential bidders about your event. Western Auction Co. takes full advantage of multiple avenues of advertising your equipment and real estate.

Direct E-mail Marketing – Perhaps our most powerful tool. E-mail allows us to stay in direct contact with the thousands of bidders who have opted-in to this service. Join our e-mail list.

Newspaper & Print – Although we conduct more online than live auctions, we understand that newspaper advertising is still a large part of how our customers find out about upcoming auctions.

Virtual Drive Through – Utilizing high-definition audio and video technology, we created what we call "The Virtual Drive Through". These videos enable bidders to get a good over-all idea of how the equipment performs before they make the trek to preview in-person. View some examples of our Virtual Drive Through.

Social Media – Today's "word of mouth" advertising is done through social media platforms such as Facebook, Instagram, and YouTube.

Loading & Unloading

Whether you're dropping-off your consignments or picking-up your purchases, we've got a machine for the job. From our forklifts to our wheel-loaders with specially designed "cherry-picker" booms, we're equipped to assist when handling large and heavy items.