EDUCATION

2004: M. A. Memorial University of Newfoundland–Folklore (Marketing and Commodification)

1995: B. S. University of Houston – Interdisciplinary Studies

EMPLOYMENT HISTORY

2011-Present: President, Wired Flare Inc.

Wired Flare is an award-winning online marketing agency based in Halifax, Nova Scotia, and the first organization of its kind to become a certified B Corporation in Canada. At Wired Flare we tell stories that ignite inspiring and meaningful conversations online and ultimately generate big impact both for the greater good and on the bottom line. We provide online communication services for local and international organizations. Services include but are not limited to: inbound marketing, content creation (articles, blogs, videos, infographics, memes, press releases), creative social design, social media management, SEO, keyword optimization, social advertising, online communication model design, internet usage policies, live and virtual speaking and training, and targeted marketing campaign development. As the president and CEO, I lead and manage the team, heading up the social strategy and storytelling aspects, as well as business development. I also speak internationally on related subjects.

2014-2015: Instructor, Mount Saint Vincent University

I taught three courses as part of the Masters of Education in technology program. Courses included Connected Classroom, Integration of Technology and Curriculum Design. As an instructor of these three courses, I facilitated student learning surrounding the use of online communication tools and technology in the classroom. I helped create a platform through which today’s teachers can become experts at the art of 21st century teaching.

2011-2012: Instructor, Maritime Business College

I taught two courses for MBC students: Web Design and Internet Marketing. I instructed students in the Small Business program about the basics of using WordPress to develop websites, as well as the basic concepts surrounding site function, communication and effectiveness. Every student created a working website as part of the course. I also instructed students in the fundamentals of online marketing, including social media, SEO, press release marketing and article marketing. Students created social media platforms and wrote content to be used in online marketing campaigns.

2007-2011: Online Marketing Consultant

I conducted personal, small group and large group coaching to instruct business owners in strategies and thought processes that lead to business success. This coaching included teaching the principles of inbound/attraction marketing and effective marketing techniques such as: brand messaging, SEO (search engine optimization); social media; video marketing; content marketing such as blogging, article writing and press release marketing; keyword optimization; website design; PPC (pay per click) advertising; contact management through CRM and workflow automation; direct marketing via electronic, telephone and personal communications; and copywriting.

2007-2010: Marketing and Distribution, Shaklee Canada

I employed a wide range of offline and online marketing techniques in order to promote the distribution of natural, non-toxic household and health/wellness products. Marketing activities included: direct marketing, inbound and outbound initiatives, social media marketing, content marketing, field marketing, online advertising, print advertising, networking, tradeshows, group presentations and more.

In conjunction with the Graduate Program in Teaching, I assisted in the instruction of “Folklore and the Supernatural” by developing and instructing classes, creating and grading exams, grading student essays, corresponding with students, and tracking student attendance and grades. As an archival assistant I researched and organized archived materials in the following ways: transcribed and organized hand-written documents, transcribed and organized taped recordings, researched collections for requested materials, and organized collections for online perusal.

TEACHING EMPLOYMENT HISTORY

2006: National Board for Professional Teaching Standards Certification

I instructed students in reading, writing, language, and research skills by implementing an integrated approach to language instruction that involved: shared inquiry, literature circles, timed writing, peer editing and ratiocination, journal writing, writing walls, writing round tables, introduction to documented essay and research formats and processes, daily oral language activities, interdisciplinary units, creation of literary and historical simulation units, individual and group research projects, use of technology, self and peer evaluation, and portfolios. As curriculum coordinator I implemented a Pre-AP program, formulated seventh and eighth grade curriculums, coordinated schedules for K-8 classes, developed and implemented a plan of action to reach national accreditation, coordinated standardized testing, developed and implemented a teacher evaluation tool, facilitated scope and sequence development, developed a curriculum book describing each grade level and subject, K-12, and created grade level websites.