On March 24, 1999, the U.S. bombed Kosovo. Putin has been planning his payback ever since.

On March 24, 1999, Russian Prime Minister Yevgeny Primakov was on his way to Washington when he got word that NATO had begun bombing Kosovo. He ordered his plane turned around. A few hours later, he landed in a Moscow that was reeling from the insult of not being consulted. Russians had only a vague idea of what Kosovo was but a very strong concept of Serbia being a land of fellow Eastern Orthodox Slavs and of Yugoslavia being a rightful part of Moscow's sphere of influence.

Not being consulted—or even, apparently, warned—sent the very clear message that the U.S. had decided it now presided over a unipolar world. There was no longer even the pretense of recognizing Russia's fading-superpower status: President Bill Clinton had chosen not to wait the few hours it would have taken for Primakov to land in Washington, allowing him to save face by at least pretending to have been in on the conversation.

From this point on, Russian President Boris Yeltsin's administration, already weak and embattled, would be unable to justify its friendly, perennially de-escalating posture toward the West. Anti-American feelings ran so high you would have thought the U.S. were bombing Russia.

Kind of like how Americans didn't much appreciate England being bombed in 1940 or Australia being bombed in 1941.

... The mood I found in Belgrade matched Moscow's perfectly. The country was mobilizing in support of its nationalist leader, Slobodan Milosevic. The few groups and people who continued to oppose him grew more marginalized and embattled by the day. They also grew increasingly paranoid, which paralyzed them. A daily concert in the center of town was literally drumming up support for the war effort, which had acquired the proud status of a defense effort—against the Americans, no less. ...

This bizarre outburst of anti-Americanism apparently being related to Americans bombing their country for 78 days.

... In August, Yeltsin anointed as his successor, a virtual unknown named Vladimir Putin. Within a few weeks, Putin became spectacularly popular by launching a new war in Chechnya. Politicians formerly known as liberals praised the Russian army for its performance there; one said it was “regaining its dignity.” He did not mention Kosovo, but he was referring to the general sense of humiliation that had stayed with Russians since the spring.

In December 1999, Putin became acting president, and the following March, he was elected to the office. Over the course of the following 14 years, he nurtured in the Russian public a sense of nostalgia for the Soviet Union and especially for the fear it inspired in the rest of the world. In 2008, Russia invaded the former Soviet republic of Georgia and effectively annexed part of its territory. And now it has done the same with Ukraine. This time Putin mentioned Kosovo. Indeed, in his speech to parliament on Tuesday, he made it very clear that by annexing Crimea he had avenged Russia for what had happened with Kosovo.

“It was our Western partners who created the precedent; they did it themselves, with their own hands, as it were, in a situation that was totally analogous to the Crimean situation, by recognizing Kosovo's secession from Serbia as legitimate,” said Putin. ...

This raises three questions. First, if Putin thinks he is paying the West back for Kosovo, why has he waited so long to strike? Second, what could the United States have done differently to avoid setting off this long and frightening chain reaction? And finally, what can the United States do now?

In retrospect, the long wait makes perfect sense. Once Putin held power in Russia, he never planned to cede it, so he had all the time in the world. Two of Putin's key character traits are vengefulness and opportunism. He relishes his grudges and finds motivation in them: He has enjoyed holding the bombing of Yugoslavia against the United States all these years—and knowing he would strike back some day. ...

Could the United States and its allies have undertaken anything other than military intervention to resolve the Kosovo crisis? In fact, they did. After the bombing campaign, which strengthened support for Milosevic and weakened his opponents, the U.S. poured cash into rebuilding the Serbian opposition. The funding was contingent on the disparate opposition groups agreeing to work together and attending regular coordination meetings held in Budapest, Hungary, and run by people whom participants understood to represent the State Department.

That's pretty interesting. The Wikipedia article on the subject doesn't mention anything about American involvement in the overthrow of Milosevic, but I presume Ms. Gessen knows of what she speaks.

The plan for the anti-Milosevic revolution was worked out in these meetings down to the smallest detail, including where the leaders of each of the 18 participating political organizations would be if mass protests broke out in Belgrade. They did, in October 2000, and Milosevic didn't seem to know what hit him.

In other words, the U.S. government hit him.

Could a plan like that have been carried out without the NATO bombing campaign? Could Milosevic have been removed sooner without the bombing? I think so. On the other hand, would he have succeeded in killing and displacing many more people in Kosovo before being deposed, if it hadn't been for the NATO intervention? This is an impossible question to answer. What we do know is that Yugoslavia's wars were very much one man's wars,

They were?

Granted, I remember back when Milosevic was the New Hitler of the hour. But fighting over the breakup of Yugoslavia had been predicted in the West long before anybody had heard of Milosevic — for example, in British general John Hackman's 1978 bestseller The Third World War, WWIII starts with a fight in breakaway Yugoslav Slovenia in 1985 that both the Soviets and the U.S. Marines intervene in.

and it was the removal of that man from power, not the bombing, that finally ended them. Russia's wars are, similarly, Putin's wars.

It is also impossible to know whether Putin would have happened to Russia if it had not been for the bombing of Yugoslavia. I believe he would not have. But now that he has been in power for more than 14 years and is planning to stay forever, what should the United States do? Bombing Moscow does not seem to be an option.

Keep that in mind: "Bombing Moscow does not seem to be an option." Airstrikes on Moscow can't be part of America's Plan A. It's just not an option. At present. And nuking Russia down to melted glass isn't even part of Plan B. Yet. (However, it should be noted, just for the record, that it's still only the beginning of Spring so that leaves plenty of time to invade Russia and conquer Moscow before winter sets in. It's March 22, not June 22.)

But helping the Russian opposition in the same committed, involved, and even meddling manner as the U.S. once helped the Serbian opposition should be. Putin already believes the U.S. State Department is backing the few protest activists left in Moscow—and is punishing the activists for it.

In other words, nudge nudge, wink wink, the U.S. State Department is backing the few protest activists left in Moscow. Gessen and Putin seem to be on the same page when it comes to their understanding of How These Things Work (they're just not on the same side).

Look, I don't really know anything about these Color Revolutions. But I do have decent reading comprehension. And this former U.S. government official, who seems to be omnipresent in the U.S. media, is, when read carefully, being fairly blatant.

On the other hand, I presume Gessen is not financially disinterested. She's been on the U.S. government payroll before, so it's in her bank account's interest to advocate more U.S. taxpayer spending on a Color Revolution in Moscow. But the concept of "disinterestedness" is now considered too boring to remember.

There are many differences between Putin today and Milosevic 15 years ago, all of which boil down to the fact that Putin is a lot stronger and harder to remove—all the more reason for the U.S. to put its best minds to work on helping Russians accomplish just this. It may be our only chance of righting the course of history.

In other words, pay Masha Gessen to wage World War G.

Masha Gessen is a Russian-American journalist who is the author of Words Will Break Cement: The Passion of Pussy Riot and co-editor of Gay Propaganda: Russian Love Stories.

Granted, I'm a wacko extremist — unlike Ms. Gessen — so I find the idea of risking a land war in Europe unappealing.