How crunch42 started their logo design journey

Company name

Radio Dispatched Appraisal

Overview

We are an Auto Damage Appraisal Firm. We assist insurance companies in handling claims by going out and estimating damages to their insured’s vehicles for them. We have taken an innovative approach of assigning claims to our appraisers as they come in, rather than giving our appraisers a whole days worth of claims the day before. Our mobile technologies allow us to work in this fashion, as our name implies. The advantage to doing business like this is that our client’s vehicles are inspected much faster than using traditional management methods. I would like a logo that shows connectivity. I previously had a designer draw a logo that had a little satellite beaming down information to a little car. Our appraisers drive around town in small cars outfitted with laptops, mobile broadband, GPS’s, and satellite trackers, so the dispatcher knows where they are. This logo design was a okay idea, but it wasn’t done well. I would also like to be able to use a shortened version of the logo that has my company’s initials, RDA, instead of the entire name, perhaps, but not necessarily.

Tell us a bit about who you are and the people you reach

My clients are Insurance company execs. Most are 40-60 males.

Requirements

We are looking for a logo represent our Auto Damage Appraisal Firm.

Some notes:

1. I would like something that will look professional on business cards.

2. Our logo should be innovative and imply connectivity and technology.