Monday, June 18, 2012

VH1 Classic Tapped as Media Partner of the KISSS KRUISE II

FOR IMMEDIATE RELEASEVH1 CLASSIC TAPPED AS MEDIA PARTNER OF THE KISS KRUISE IIThe KISS Kruise II Sweepstakes offers chance to sail with KISS this HalloweenNASHVILLE, Tenn. – VH1 Classic has partnered with Sixthman, who leads the industry in creating music festivals at sea, to become the primary media partner of The KISS Kruise II, which is set to sail on Norwegian Pearl from Miami, Fla. to Great Stirrup Cay, Bahamas, on October 31 through November 4. The partnership will yield promotions and on-board activities designed to further enhance the hard rock experience for guests sailing on the second rock-and-roll cruise for the band KISS.

As a part of the partnership, VH1 Classic and Sixthman have announced a sweepstakes to give rock fans a chance to win an all-inclusive rock-and-roll vacation with actual members of KISS onboard The KISS Kruise II. The promotion, presented by VH1 Classic, runs June 10 through July 8 and offers fans a chance to win a trip on The KISS Kruise II along with round trip airfare for two to the ship’s port in Miami.In addition to the sweepstakes, there will be numerous on-board KISS-themed activities for passengers to enjoy including an indoor KISS rock show and an unmasked acoustic KISS outdoor set. The four-day cruise also includes special performances from bands such as Big Rock Show, Radiolucent, Yacht Rock Revue as well as a KISS Q&A session, KISS-hosted activities and photos with the band.

“KISS fans are some of the most passionate fans around the globe,” said Anthony Diaz, Sixthman Chief Marketing Officer. “We are so pleased to be working together again with VH1 Classic to set the stage for moments that will hopefully become memories for a lifetime for our KISS Kruise II guests.”

“VH1 Classic and KISS are a perfect fit, so sponsoring The KISS Kruise II was a no-brainer,” said Nigel Cox-Hagan, Executive Vice President, Creative & Consumer Marketing at VH1. “We’ve enjoyed an already successful relationship with Sixthman and we’re looking forward to collaborating on another amazing cruise filled with fun, sun and some serious KISS time.”

VH1 and Sixthman have partnered on promotions and cruise events in the past. In 2010 and 2011, the two created the VH1 Best Cruise Ever events which sailed with artists such as Train, Colbie Caillat, The Script, Lifehouse, 3 Doors Down and Finger Eleven.

During The KISS Kruise II Sweepstakes running through July 8, participants can register through www.vh1classic.com by clicking on any Kiss Kruise II icon