"All great things must come to an end." Steve Jobs would say that "Death is life's ultimate change agent." I would just say, its time...

When I opened the shop, I was 25 years old and had never worked in a retail store in my life. At the time I was known around LA for throwing cool parties and working with some of LA's dopest artists. But I had this vision for a space where my peers and I could collaborate together, sort of like an incubator for the culture. And most importantly, a place where I could vibe with people and call my own!

Two and a half years later, I opened the store, I've done a collaborations with Lupe Fiasco, sold my designs to Alexander Wang, and released a $100 album with Nipsey that caught the attention of Jay-Z and the rest of the world just to name a few! And more than anything, I LEARNED! I GREW! and I FULFILLED MY VISION! We made HISTORY at 517 N. FAIRFAX and no one can EVER change that!

But now, the day has come where i've realized that I accomplished all of my goals at YOUth. I realized that I never set out to be a retail tycoon, I set out to create something that impacted culture and I did that. WE DID THAT. And now its time for me to continue on my journey and explore the future. It's time for me to EVOLVE and spread my wings!

THANK YOU TO EVERYONE THAT SUPPORTED THE VISION! YOU'RE NOW MY FAMILY! You will always have a special place in my heart, and just know that this is not the end, ITS JUST THE BEGINNING!

We have a promising journey, ahead of us! I have dedicated my life to creating impactful products, content and experiences to share with the world. And I hope that you're all around to have a laugh and a smile when we can look back and say damn, WE DID THAT!

PEACE & LOVE!

- MIZZLE

P.s. This is the new site and store for all things designed and created by me. Stay in touch! mizzle@justbecool.net