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About this workshop

What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists.

In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll gain an understanding of the value that communities bring to a business and the different methods that you can use to engage your members and measure performance.

Takeaways

Understand the value a community brings to an organization

Recognize engagement opportunities on any platform and how to respond reactively or proactively

Identify key influencers and how to perform effective outreach

Measure community management efforts in effective and impactful ways

Prereqs & Preparation

No prerequisites. Students should bring a laptop or mobile device to class.

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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.