The VFX Association of Ireland has been formed by the country’s four biggest VFX suppliers, Windmill Lane, Screen Scene, Egg Post Production and Piranha Bar, according to a report by IFTN.

Formed with the objective of promoting Ireland nationally and internationally as a center for excellence, talent and scale in the area of VFX, the association will play a key role in the exhibition and representation of the infrastructure and talent available in the Irish VFX industry. It will interface with training agencies and higher education institutions to maintain a consistent flow of industry ready talent.

“VFX is a growing market right now and is playing an increasing role in features and TV,” said Screen Scene managing director Jim Duggan. “We believe VFXAI can help Ireland win its fair share of that work and become a VFX destination of choice while creating a vibrant and sustainable industry. VFXAI is about showing that as well as the talent Ireland also has the scale required for bigger shows.”

Jennifer Wolfe is Director of News & Content at Animation World Network.