Who are the core competitors within the market/industry? Provide links to their website if possible.

Future Analysis

In this section we discuss where you would like your business to be.

What are your short term goals?

Financial:

Non-Financial:.

What are your medium term goals? (12-18 months)

Financial:

Non financial:

What are your long-term goals (2 - 3 years)?

Non-financial:

Financial:

Where do you see your business product/services expanding to (line extensions/ variations/ vertical or horizontal integration)?

Where do you see your business expanding to ie. Number of centers, geographically (local, regionally, domestically, internationally)?

What is your current marketing budget annually?

What are the current marketing activities your business engages in?

Please list.

What sales/marketing collateral do you currently have? Please provide examples.

Do you have any images or an image library that you can provide for Ginger Ninjas to review and assess?

What are the current systems that your company are running for sales, marketing and administration personnel?

Hardware? (I.e. computers) Software? (Programs)

How many sales people are in your organization?

Do you have any client ‘testimonials’ from satisfied customers available for review?

What events or expos is your company currently engaged in or attending to represent the brand?

How are sales targets set for the business?

What is the typical inbound sales process followed by the organisation?

What is the typical outbound sales processed followed by the organisation?

What is the typical ‘after sales service’ a customer typically receives?

How are past customers communicated with, contacted and prospected for new business? How often?

How are past customers communicated with, contacted and prospected for new business? How often?

Is there anything else as ‘external consultants’ to your business you feel would assist us in getting a better understanding of your business, your processes and your internal workings?

If there are any internal documents such as strategy documents, P&L’s and other information that is available to be shared for the purpose of confidentially providing you with a more robust and specific plan – please outline on this document and provide soft copies via email