Press Release

Christie Launches 4K at ShowEast

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SHOWEAST/Orlando, FL – (October 11, 2010) – Christie®, the pioneer in digital projection technology for cinemas, is taking the lead again with the launch of its new premium 4K DLP Cinema® Solaria™ series projectors at ShowEast in Orlando, FL October 11-14, following its successful preview last month at IBC.

Christie is rapidly paving the way with advancements in cinema technologies based on the enhanced 4K DLP Cinema chip from Texas Instruments (TI) (NYSE: TXN). The latest Christie Solaria CP4230 and CP4220 projectors feature the Christie 4K+4 advantage which includes:

Optimum performance for 3D utilizing more pixels than other competing technologies.

Simple maintenance procedures that comply with the latest DCI and SMPTE specifications for content security.

The lowest cost of ownership of any digital cinema projector on the market.

At ShowEast last year, the company introduced the world’s first Series II 2K 1.2” DLP Cinema projector, designed around a fast and cost effective 4K upgrade path. Continuing its tradition of innovation and industry firsts, Christie is now offering even more choice for exhibitors with its enhanced 4K solution for premium screens.

“While there are many options available on the market for 4K, Christie is committed to designing products for exhibition that will protect their technology investment now and well into the future,” comments Brian Claypool, senior product manager, Entertainment Solutions for Christie. “Our engineers continue to push the envelope with technology advancements that will accommodate evolving requirements as the demands on content continue to change. We’re also committed to providing solutions for exhibition that continue to offer the lowest cost of ownership on the market, streamline maintenance procedures for reliability and offer superior image performance for both 2D and 3D presentations.”

The latest Christie Solaria series 4K projectors are built on the proven design concepts of the best selling Christie CP2000 platform and are designed to be compliant with the Digital Cinema Initiatives (DCI) specification.

Orders for the 4K models are taking place now with shipments expected to begin in early 2011. Development of Christie 4K solutions for markets beyond cinema will be based on market demand.

Visit Christie at ShowEast, booth 613, in the Orlando World Center Marriot, Orlando, FL for a live demonstration of Christie’s 4K projector.

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.