OUR BLOG

We know, planning content is easier said than done. But it is so worth taking the time to formulate a real plan for your content. Knowing what you will be writing and what kind of content you will be creating makes it so much easier when it comes time to actually sit down and knock out the content.

We’re almost ready to start creating content, but not quite. First we need to talk about the best ways to keep your content organized. While it may not seem important in the beginning, as you build up a solid collection of content your audience needs to be able to find exactly what they are looking for. That’s why categories and tags are so important – not to mention they help you with SEO! So let’s talk about them.

Before you start actually creating content, it’s a good idea to check out the competition. Now don’t get intimidated when we say competition. This isn’t a war or even some heated sports rivalry. But in business you will have competitors.

It’s easy to get overwhelmed by social media. You focus on your Facebook strategy and then the algorithm changes. You work hard in your Instagram feed and then the format changes. And don’t forget about Twitter, Pinterest, LinkedIn, SnapChat…and there will be something new tomorrow!