What Your Writer Needs to Know

Communicate With Your Copy Writer

Effective communication is a key part of every aspect of any business venture. It’s very important if you are working with a writer in creating your content and copy. It becomes vitally important if you are working with a freelance writer. Freelancers are professionals who often write for a variety of client types, products and services. They may not be immediately familiar with you, your business or your needs.

Good writers will ask you a series of questions before quoting and writing an assignment so that they understand exactly what your needs are and how they can address them. Once you have supplied the proper information, they are able to write more quickly and more effectively.

Questions You Should be Ready to Answer

The following are some questions that you will probably be asked. Knowing them ahead of time will allow you to think clearly about your responses and supply your copy writer with good answers:

What type of business or organization do you have or represent?

What kind of product, service or idea are you promoting?

What kind of copy are you requesting? Is it ad copy, an informative or promotional article, white paper or press release? Will it be used on a website or landing page, in a newsletter article or as a direct mail or email offer?

Who is your intended or targeted audience? What are their likes, dislikes, educational or business background? What tone or voice should your article have to promote effectively to your targeted readers?

What is the key feature of your product or service? What is its key benefit to your potential customers? What problem does it solve, what value does it add or what pleasure does it create? How does it accomplish this?

What are some secondary features and benefits of your product, service or idea?

Finally, what is the intended or desired outcome or result of the piece? Do you want them to make a purchase, contact you for more information or sign up for a newsletter?

There will be other questions and information to discuss with your writer such as deadlines and budgets; however, this should give you a good start on the process. Studying these questions, analyzing them and drilling down to reach the core answers will allow you to communicate your needs to your copy writer. He or she will then be able to create copy that is focused andeffective.

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About Steve Maurer

I'm a professional B2B copy and content marketing writer in Fayetteville, Arkansas. But don't let my location stop you. I've worked with clients all around the world, across the United States and Canada, and even in some small towns!

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A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.