In the face of a rapidly changing world, even the savviest nonprofits and foundations needed a boost to keep up and win their issue campaigns. Recognizing this, in 2008 we set about gathering insights from dozens of strategists, who knew more than a thing or two about winning campaigns, and packed as many real-life lessons as we could into the Just Enough Planning Guide.® Since then, hundreds of nonprofits have used this roadmap to put successful campaign strategies in place.

If you are looking to win support for an issue, impact policy, or get a corporation or government body to change its policies, this guide is for you. This guide is designed to work best with issue campaigns, policy campaigns and corporate campaigns. It could also help you with another type of campaign, like fundraising or long-term perception change campaigns, but we chose to focus on the types of campaigns mentioned above to make the tool more concise.