Knowledge Base Articles

In the world of advertising, whatever draws positive, sustained
attention to a product or service and improves its sales is considered a
good advertising method. From TV ads to people having a company logo
tattooed on their forehead; there isn't much that hasn't been tried in
the name of improving profit margins. But one of the most successful
ways of selling a company's offerings-and also one of the least
expensive-might surprise you: branding promotional products such as
aluminum logo water bottles with a company's logo and information. How
can some simple water bottles be an efficient means of advertising? To
find out, you have to think simple instead of complex.
Four Reasons Why Aluminum Logo Water Bottles are Great for Advertising
1. They Get Seen
Whether
your advertisements are long, expensive TV ads played during prime time
or small print ads placed in a local newspaper, they accomplish nothing
unless people see them. And

The average employee spends at least 45 hours in his workstation.
The office is basically his second home, a second life. One of the
basic things the company can provide is a wholistic and comfortable
workplace that allows him to fulfill the requirements of his job and
still strike a balance between outside life and work. Here are some
ideas for promotional items you can integrate in your employee
motivation programs:
Ensure that work stations are ergonomic.
Easily, one of the major reasons for absenteeism is work-related
injuries. Supply your employees with promotional items such as wrist
pads, filters for their computer monitors, ergonomic keyboards, and back
pillows.
Educate your employees on proper posture at their desks so they do not get back or neck injuries.
Get
the entire team together to start the week right. Monday is the best
time to plan what happens during the week and to update one another on
what's on the other's plat

Keeping up with your brand name in front of your existing
customers is as critical and advertising for your prospects. For small
businesses especially, who start out by relying on referrals and
word-of-mouth; it is important that you eventually find cost-effective
methods through which people can remember you, and find you.
Print Media versus Promotional Products
While
newspaper and magazine advertising is a popular option, it can turn out
to be an expensive one, especially for small businesses. Consequently,
the creative use of promotional products proves to be more memorable and
affordable way to generate brand awareness, as well as recall among
your customers.
Studies prove that the recall value of promotional
products is as high as 76.1% while the value of other advertising media
such as banners, television ads and print ads range between 27 and 53
percent.
What Makes Promotional Products so Effective?
Givi

So before we discussed choosing the right promotional product to
maximize return and we showed why USB drives make such a great
promotional item for that purpose, based off their visibility,
functionality, and longevity. Then we talked about how to buy these
products to get the best price by dealing with companies that are order
getters instead of order takers, looking past page one on a search
engine and asking for wholesale partnering. Now we'll take a look at
buying custom USB drives that have a good price/quality balance so that
you aren't getting either too expense or too poor quality USB drives.
Some
background information about USB drives. As I said, USB flash drives
have a primary component of a flash chip (what holds your data). These
chips are traded on the open market and have a specific value that is
based on market prices. This prices aren't negotiable. They are what the
chip is worth. All other factors involved in the price of the

If you have a promotional budget, giving promotional gifts should be a given. Everyone loves getting gifts and getting something with your business's information on it has the potential to bring in a lot of customers. On each and every promotional item you are giving out, you should make sure your business name shouts out loud and clear.
Although there are many pieces of information that can be put on promotional gifts, your business name and logo are the two most critical items. There will be people who do not recognize your logo, even, so having your name prominently printed on each and every promotional product you purchase and give away is crucial. This will give anyone receiving the promotional gifts a chance to check out your website or call your business phone, since they will have the company's name to look up.
The order most businesses place information on promotional gifts are as follows:
Company name - this piece of information on each and every prom