LinkedIn Quick Tip: How to Rank Higher in Search Results

If you're in the market for a new job, looking to gain exposure in your industry or searching for new clients, ranking high on LinkedIn search results is essential. These three simple tips will help keep you top of mind and at the top of search results.

"If you want people to find you on LinkedIn, you need to show up in searches," Howes says. "LinkedIn is like a mini Google—people pay good money to try to appear in Google searches. It's equally valuable to appear in LinkedIn searches, but you don't have to pay," he says.

Ranking high on a LinkedIn search for your particular industry or profession has several advantages, Howes says. If you're in the market for a new job, for example, ranking high on a LinkedIn search makes it easier for recruiters to find you. If you're looking to gain exposure in your industry, appearing on the first page of search results will help keep you top of people's mind. And if you're looking for new clients or business opportunities, ranking high is essential for that, too, he says.