"Mad Men" Renewed for Fourth Season On AMC

Madison Avenue drama a sell with advertisers

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Jon Hamm stars in "Mad Men." Last year the show drew fewer than 2 million viewers per episode. It attracted an audience of 2.8 million for the Aug. 16 season premiere.

Updated at 12:45 AM EDT on Wednesday, Sep 2, 2009

AMC is advertising the good news for "Mad Men" — the 1960s Madison Avenue drama will return for a fourth season.

The TV series debuted as a low-rated, critical darling but has seen its audience grow at the start of its third season.

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The early renewal lets viewers know the retro saga will continue next year, AMC said Tuesday in announcing its decision.

"Mad Men," which last year drew fewer than 2 million viewers per episode, attracted an audience of 2.8 million for the Aug. 16 season premiere.

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The series has registered an impact beyond its numbers. The reigning best-drama Emmy winner is up for the honor again at the Sept. 20 awards ceremony, and its period fashions have been cited as an influence by designers.