E-Nor announces a Google Analytics Case Study with the San Francisco Museum of Modern Art SFMOMA. A pioneer in the online space, SFMOMA.org launched their website in 1995. Since then the museum has established a comprehensive online presence offering over 9,000 works of art via the website.

SFMOMA needed guidance on measuring success and reached out to E-Nor for assistance:

“User engagement and consumption of content were two challenges for SFMOMA. E-Nor planned and instrumented a robust Google Analytics configuration and reporting framework which delivered exactly the insights we need to continuously assess how our site’s content is being consumed.”

— Dana Mitroff Silvers, Head of Online Services, San Francisco
Museum of Modern Art 151 Third Street San Francisco, CA 94103 (415) 357-4000

Deep insights into user engagement with content now drive site optimization decisions

Able to correlate the most popular exhibitions for each marketing campaign

Download the case study here. We’d like to thank SFMOMA, Dana Mitroff Silvers and our Google Analytics Account team. It has been a pleasure working with Dana and SFMOMA.

It is E-Nor’s honor to offer discounts to non-profits. Please let us know of a non-profit you would like E-Nor to support in 2012. As a SFMOMA corporate sponsor, we have free passes to the museum, so let us know if you are in the area and would like to visit the latest exhibits!

Analytics, and in particular Google Analytics, are vital resources for those who want or need to get the very best from their online presence.

Google Analytics measures a usable amount of human behaviour and enables us to study this, draw conclusions and make sensible changes to website pages with the view to increased engagement, stickier pages, longer visit time and a reduced bounce rate.