For organizations that don't want to compete on price, Lina Group, Inc. provides market dominance strategy consulting and training to help them clearly differentiate for sustainable growth and higher margins. Led by Theresa Lina Stevens, we specialize in enterprise software, services and solutions aimed at c-level and senior executives. Learn more about presentations, workshops and other training programs we offer.

​

The following topics are available in various formats: a presentation of any length, an interactive workshop,
or a facilitated, on-site working session to give your team a jumpstart on a specific project or issue. We also develop custom training to give your entire team or company a common approach to strategic marketing and sales support.

Originally
developed and presented at Stanford University, this popular session provides a
very simple but profoundly different storytelling framework for holding your
audience captive.

Be the Go-To, Not a
Me-Too™: How
to Stand Out in a Crowded Market for Higher Margins and Growth

Learn the
four pillars of sustainable differentiation that will help you attract
higher-margin business and position your company for long-term growth.

How to Think Like a Marketer

In today’s
environment, everyone in the company needs to be able to think like a marketer,
yet few understand what that means or how to do it.

Streamlined Strategic
Planning for Business Line Leaders

Learn a
practical approach for quickly developing a vision and strategy for profitable
growth.

Comfortable Networking
Techniques That Will Make Your Career

You can't get your job done without a strong network. Many of us
know how to collect contacts, but the real value comes from
knowing how to leverage them. This session provides a new way of
thinking about, building and using your network to achieve goals.

Strategic Networking: Make Your Most Useful Contacts with the Least
Effort

Powerful
networking is not a game of quantity but quality. Learn strategies and
shortcuts for meeting the handful of people who will put your company on the
map and help you personally succeed.

Lina Group, Inc.

Market Dominance Strategy and Training

Lina Group, Inc. is a strategic marketing firm focused on helping companies differentiate to dominate their chosen markets for sustainable growth and higher margins. We work with organizations in extremely crowded, competitive sectors, with an emphasis on enterprise software, services and solutions aimed at senior executives.