These goals have to be intertwined in the articles in such a way as to not be pushy but still be present. This make sense?

When you have a piece of content (audio or video) as a basis for your written blog article you should ask the question, “What give away, program or other piece of helpful content would be a natural next step to this specific topic?” Whatever ‘it’ is we want to make the process easy and inviting for them to take that next step.

Blogging is a way to inform our audience of what we do in an engaging manner.

How do we know if we’re doing a good job?

After interacting with our content our readers should have clarity around the programming and services we offer.

Our online virtual coaching program and in-person Executive Group coaching are at the heart of what we offer at Ministry Ventures. Somehow we eventually want to invite them to give it a try. There may be more steps for some than others to arrive at this goal, but the offer is there in case the desire is present.

Why are we so focused on getting them to engage?

Because we truly believe that they’ll be better off having engaged with our program than without. This must be the foundation of the process.

So how do we start?

We start with one piece of helpful content (article, video or interview) that asks them to share their email address with us in order to get something else more valuable.

As a case study, check out one of our most helpful articles that we use as a ‘lead capture’. It’s on the topic of Ministry Model which is one of our Five Best Practices: