As you may have noticed, things look a little different around here. Today marks an exciting day in Nasty Gal’s history: we’ve unleashed a new logo upon the interwebs.

After weeks of meetings discussing concepts, kerning characters, and refining serifs, we threw in the towel. To quote Dirty Dancing, “nobody puts Baby in the corner” — this is true also for our growing company. There is no way to sum up the spirit of our brand in a rigid, manufactured logo. I’d always loved this scribble that our Art Director, Sarah, had made on a note card in her first few weeks of work at Nasty Gal. So I thought: “why not use that?”