Typing ability is a prerequisite for all advertising and public relations courses. Advertising and public relations students must make a “C-” or higher in all courses required in the major and in all required external courses, including those established as prerequisites for courses in the major as well as those required directly in the major. Students who wish to enroll in 300- or 400-level APR courses must have grade point averages of 2.0 or higher. Students minoring in advertising or public relations are required to earn grades of “C-” or higher in all courses required in the minor.

Survey of public relations, including the development and contemporary status of the field, social and political perspectives, and an overview of the practice of public relations in business, government, associations, and other organizations.

Survey of public relations, including the development and contemporary status of the field, social and political perspectives, and an overview of the practice of public relations in business, government, associations, and other organizations.APR 260 Design Applications. 3 hours.Prerequisites: MC 101 and advertising, journalism, or public relations major or minor.An introductory skills course to the primary Adobe CS3 Suite items (Photoshop, Illustrator, and InDesign) used in the advertising and public relations program. Through this distance education class, students will learn the primary skill set used to make professionally designed logos, ads, brochures, newsletters, and other documents prevalent in the industry in addition to a small amount of Web training.

All 300- and 400-level advertising and public relations courses require a GPA of 2.0 or higher in addition to the prerequisites listed. Advertising and PR majors must complete the math core and EC 110 with grades of “C-” or above before enrolling in 300- and 400-level APR courses (except APR 300) required for the advertising or public relations major. Students who are not majoring in advertising and public relations must fulfill the course prerequisites and must have GPAs of 2.0 or higher in order to enroll. Students who are not majoring in advertising or PR, including advertising and PR minors, will need to go to 412 Phifer for prerequisite overrides for EC 110 and the math core before enrolling in APR 322, APR 332, APR 418, APR 422, APR 423, APR 424, APR 432, or APR 433.

Theory, concepts, and aesthetics of visual communication applied to commercial persuasion in advertising and public relations. Particular attention is given to the application of course content in desktop publishing.

Survey of research procedures and methods used to analyze the character and needs of communication audiences and to develop and assess alternative communication strategies for advertising and public relations programs.

Examination of relationships between advertising strategy and the creative process, concentrating on the generation of ideas and the execution of advertising ideas for various media. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.

Theory and practice involved in creating public relations messages, including planning, writing, editing, production, and evaluation. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.

The course consists of approved work experience. Students may take one additional course when enrolled for internship credit. Grading of P/F is based on the employer’s evaluation of the student’s performance and on written reports submitted by the student. Students may take a total of only 3 hours in internship and/or practicum courses.

The course consists of approved work experience. Students may take one additional course when enrolled for internship credit. Grading of P/F is based on the employer’s evaluation of the student’s performance and on written reports by the student. Students may take a total of only 3 hours in internship and/or practicum courses. APR 415 Online Magazine Writing and Editing: Advanced PR Writing. 3 hours.
Prerequisites: MC 101, APR 260, JN 150, APR 231, APR 300, APR 332, math core (MATH 110 or higher), and EC 110 with grades of “C-” or above; junior standing; and permission of the instructor.

The purpose of this course is to explore the general character and dimensions of the cross-disciplinary field of political communication. The principal aim is to familiarize each participant with the literature and propositions surrounding key approaches, methods, and substantive areas of inquiry in political communication. Writing proficiency is a requirement for passing this W-designated course.

The course concentrates on advertising as a business-building activity and examines the concepts, perspectives, and practices that advertising decision makers can employ to maximize the value of advertising. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.

The study of communication management in the context of political campaigns. Topics include audience analysis, candidate and electoral context analysis, strategic planning and assessment, leadership and campaign management styles, and database management.

The course concentrates on public relations as an essential element in the effective management of any organization and examines the concepts, perspectives, and practices that apply to the management of communication programs directed to various audiences inside and outside the organization. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.

Planning and execution of public relations campaigns for specific organizations. Integration of public relations theory, concepts, and techniques into complete communication programs. Offered in fall and spring semesters.

Study of the role of political advertising and political public relations in contemporary American media. A consideration of proactive and reactive political advertising and public relations strategies. Writing proficiency is a requirement for passing this W-designated course.