In an exclusive with JTM
[Jewellery technology &
Machinery] bureau,
Mehernosh Printer, Director,
N Jewellery Techniques Pvt
Ltd talks about the
importance of "After sale
service" for sector growth
and opines on the need for
regular workshops and
knowledge series for the
entire Industry. Excerpts:

N Jewellery techniques Pvt Ltd has evolved over time to become an
important organisation not only in terms of supplying machinery and
equipment but also consulting jewellery manufacturers to set up their
respective production process. Tell us something about this successful
journey you have had right from procurement to installation?

In fact the process started the other way around; Friends and clients
would keep coming to the factory of Mr. Wadia to see the correct casting
process. As the visits became more frequent, Mr. Wadia realized that he
was spending a lot of time on non-remunerative pursuits, which resulted
in his earnings dipping. To equate the burden of time and money, Mr.
Wadia then started requesting for a consultancy value which clients happily paid. Thus started a journey of consultancy
services in Jewellery manufacturing process. Soon
International and other suppliers got wind of this and
approached Mr. Wadia, requesting him to use his offices
and goodwill to sell their machines to the clients who
came to him for consultancy.

India is looking at leading the International supply chain
pertaining to jewellery export as well as domestic
production. How important is the role played by
technology & machinery for this sector?

It is due to this sector that India is now becoming a
leading supplier in the world. The indigenous labor is
also now quite dependent on these new age machines
and technology.

Tell us something about your relationship with the
principals and also opine on the important factors that
the dealer distributor segment in India should look at
before partnering with relevant principals?

These relationships are like marriages purely based on
relationships and mutual trust. Depending on the advancement of technology, the dealer should have the
correct capacity to understand the product and transfer
the knowledge to the client. Also the Principal should
have the correct backup in place to assist the dealer at
all times. SERVICE & SUPPORT are the 2 strong
pillars for the success of this relationship.

What is your opinion on the "After sales service" in the
country? Are we service conscious, if no, what are the
steps to be taken on the same?

There is no survival without 'After Sales Service'.
Knowledgeable, constantly updated and trained
service personnel are a necessity. We have never taken
up an agency without actually seeing and
understanding the manufacturing facility ourselves.
Today, Local representatives have realized the
importance of this service. Also, India being so huge, one must have the capacity to sell and give service at
multiple locations.

Are you happy with the prevalent pricing mechanism
when it comes to competitive products being
distributed in India? If no, what would you suggest to the
sector to make it healthy?

The current GST systems has improved things
considerably. The inter-state movement, input tax
credit etc is making the sector more organized.

How important is IIJS to you? What else do you seek
from this mega jewellery show to make it more dynamic
and purposeful?

A well established trade show is very important. IIJS is
a great platform. But in a city like Mumbai, we do wish
to see the show under one roof. Multiple locations are a
slight deterrent. There are no official movers and
forwarders for the machinery section. I suggest to have
such services (at least from truck bay to booths at the
venue)

How important are workshops and training programs
for the jewellery manufacturing sector pertaining to
knowledge on availability of latest equipments? Are we
doing enough?

Whatever we do is not enough. Symposiums, group
discussions, seminars on relevant topics should be
done periodically. It can be linked by online means to
different centers of India. Keep them reasonably
priced, innovative and language assisted (if required).
It need not be at 5 star locations, with food and
beverages. That adds to cost and many deserving
persons shy away from it.

Lastly in not more than three words define the factors
that have led to the growth of N Jewellery Techniques
Pvt Ltd?