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Case Study: Conversion Rate Optimization for HelpSystems.com

Last updated on Aug 30, 2019

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Case Study: Conversion Rate Optimization for HelpSystems.com

Using a scrollmap (a kind of heatmap) we found that users were not scrolling down the homepage of HelpSystems.com. Notice the major drop-off in scrolling activity denoted by the fast red-to-blue dropoff on the gradient.

Further down the page were impressive client logos, constituting "social proof" – an important component in increasing trust, engagement, and key business goal attainment.

Simply moving the client logos further up on the homepage resulted in a 128% improvement in a core revenue driver – product trial downloads – which translates to thousands of dollars per year from a simple adjustment.

This took us a few minutes to spot, then 2 weeks to run a split test, bumping up logos for 50% of the traffic. In just two weeks and a few minutes of our time, they dramatically changed their business.

The results of this experiment are shown below:

This is a simple but powerful example of how important and impactful conversion rate optimization (CRO) can be.