Road to Kiev VR is a BTL marketing minigame in which the end goal is driving the Official UEFA Champions League football to the final match at the Kiev stadium. The participants get in a brand new Fan Edition Nissan Kicks SUV equipped with an Oculus Rift headset and by using the actual steering wheel, accelerator and brake, they have to drive throughout the streets of Kiev and overcome several challenges in order to finally arrive to the stadium.

GOALS

Intercommunicate the vehicle’s onboard ECU with an Unity3D application through the standard OBD-II port and an Arduino device.

Provide an easy-to-use and immersive VR experience that conveys Nissan’s enthusiasm as an UEFA Champions League sponsor.