Archive for the General News Category

First of all, we have to make it clear that if used correctly, Booking.com can be a huge part of hotels online business – there’s no disputing that. It can bring in huge numbers of bookings, and can really help to grow your hotels reach, particularly in markets where you may have otherwise struggled. That being said, you need to ensure that you’re really careful exactly how you work with this OTA, and most importantly don’t be afraid of making them work for their money. There are several ways in which you can push them to deliver more direct business

As someone interested in online marketing and increasing the reach of your hotel on the Internet, it’s likely that you’ve considered the use of content-marketing at one point or another. As difficult as it may seem, and as time-engaging as it can be, it’s definitely worth doing if you’re keen to improve your websites organic reach, and to make more of an impact socially. One way in which a hotel can get a head start and “outsource” this type of work is by targeting key, influential bloggers in important markets, whom may be willing to review your property in exchange

It can be a difficult decision when it comes to choosing which language your hotel website should use. Most smaller independent hotels will just choose one of the most popular languages (normally the native language in which the hotel is located). It’s a really important decision to make, so you need to be sure that you’re making the right one. Although it’s true that it’s not such a big job to add additional languages at a later date, it could harm your online bookings if you don’t cater for the right markets. When it comes to deciding upon which languages

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