NEW BALANCE

New Balance

ABOUT NEW BALANCE

MADE IN UK/ Craftsmenship

LIKE ANY COMPANY that relies on a local workforce for a specific skillset, the New Balance factory in Flimby depends on its team and their hard earned craft to produce the highest quality lifestyle shoes. Many have been in the shoe industry all their lives since leaving school which makes them an integral part of how our heart beats, their skills can’t be bought or gained over a few weeks.

It takes years of working with luxury materials such as our full grain leathers and pigskins to be able to read the grain, gauge the densities of leathers and judge what parts of the skin will work best on different panels of a shoe. The rear heel cup of a 1500 demands a totally different approach to that of a 577 for example. This degree of knowledge goes full circle from the cutting room, to sole assemble, the ladies in embroidery – even down to the boys packing and shipping out from the warehouse.

Without everybody taking pride in what they do and working as a dedicated team, you wouldn’t have such glorious ‘Made in the UK’ products delivered to your doors (even shores). As a brand that never needs to shout or blow its own trumpet, we let our products do the talking. Flimby remains true to New Balance’s core values as a family business which espouses the unique values of the British quality, our long heritage, our R+D, our workforce, and our beautifully handcrafted shoes. People matter, our staff matter.