LiveGuy

In November 2008 I was lucky enough to front a nationwide campaign on behalf of Vodafone. For this I had to assume a new identity - that of 'LiveGuy'. The purpose of the campaign was to promote Vodafone's new offering.

The campaign was deemed a success by both Dare Digital - the advertising agency who employed me - and Vodafone themselves, and there may yet be further outings for LiveGuy. It was also an ideal opportunity for me to participate in a number of activities I enjoy: writing humorous blogs, devising captions for photographs and playing up to the camera.

Being LiveGuy was a once-in-a-lifetime experience; rich, varied, intense but thoroughly enjoyable. Along the way I performed a promotional skit with Lewis Hamilton...