Advanced Web Ranking in 2011 – A Happy Ending and A Fresh New Start

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.

You’d think that with all the snow the new year started with, we’d be out skiing, having a snow ball fight or making snow men.

But no, we’re working like crazy and we love it!

That’s because we ended last year with bold plans for 2012, and we wouldn’t want to waste any minute but start making it happen.

So, while my colleagues developers are heating up the keyboards writing code, I thought it would be great to make a “wordy” recap of all the code they’ve been writing for the past year.

Check this out, it’s pretty awesome:

Mid-spring make over

We started the year with a complete make-over for AWR that would concern both its user interface and functionality. Thus the cluttered AWR you used to know with lots of buttons and menus was turned into a simple and elegant 8.0 version with only few menus and icons.

We wanted to make each action easier to perform by re-organizing the features under more simpler main menus, we changed the colors for a better contrast so that you can better focus on your work and updated the graphics to give AWR a modern look.

Since its 8.5 version, AWR gives you the opportunity to synchronize your Google Analytics account and import visitor stats, to retrieve important link data from SEOmoz’s Linkscape database and to join all this data with rankings into mixed SEO reports.

Winter wrap-up

With the ending of the year we wanted to make a release to remember. And thus, AWR 8.6 brought to you the new Complete SEO Report that allows you to create an HTML collection of rankings, analytics and links reports that your clients can access and browse as if they were in the application.

On top of that we’ve added integration for Google Analytics Ecommerce data and corresponding printable reportsfor most of the analytics and links interactive reports so your clients could join you into experiencing AWR’s full capabilities.

Final thoughts

As I look over these notes, I get a good feeling about how much we have accomplished this past year. It was fun to plan, challenging to implement and extremely rewarding to see it in action.

Now let’s make this year even better! Write down your ideas and suggestions for how would you like AWR to be and let’s build together an amazing plan for 2012!

If you strike upon an idea don’t lose it! Write it down in our comment section below!