FeedbackLoop - 05.30.13

FeedbackLoop is a new and unique crowd-funding platform developed by Justin Chapman. Read an interview with him below.

1. Introduce your name and your role in FeedbackLoop.
My name is Justin. I founded FeedbackLoop.

2. Where did the idea come about? What inspired you to start FeedbackLoop?
Frustration. I know a lot of guys and girls that are better at making music than most people are at their day jobs, yet it's exponentially harder to make a decent living in the music industry. That being said, you can't blame listeners or fans for not "supporting"….the market is so saturated and it's unrealistic to expect the average listener to buy every new album that comes out. I get annoyed when I'm bombarded constantly by ads, bands, DJ night Facebook event invites, etc.

We are just trying to "solve for X" on two sides of a really complicated equation. The problem on the artist side is more deeply rooted than a lot of current business models address, and the problem on the listener side isn't even necessarily a problem for them (that they're aware of), but it absolutely needs to be addressed, and i think that once the gears match up things will start to get better.

3. As an artist yourself, what have you seen/experienced that has given you the upper hand in bringing this site to fruition?
It's allowed me to see the problem through several different lenses (artist, producer, listener, dude that needs to pay the bills, etc)

4. Walk me through the initial planning and execution stages of FeedbackLoop. What were some of the problems you encountered along the way?
Honestly it's just been a whirlwind. We went into it expecting everything to go wrong, so nothing really caught us off guard. It's more just "Well, that happened….OK cool so what's next?"

5. What have been some of the more unique projects featured on site?
It may sound corny but I'm really amped on every single project we have lined up. This month it's Lucy Stone, W.C. Lindsay, This Old Ghost, and my brother Evan Chapman. Evan did an ambient percussion cover of a song that I did (his is way better than the original)

We have a really interesting project coming up in the fall that I'm super excited about that I (unfortunately) need to keep under wraps for now!

6. Where do you see FeedbackLoop in 1 year? 2 years? 5 years?
I want to replace record labels as a source of funding for artists, and I want to replace internet radio as a way for listeners to get their music. Regardless of how many years it takes.

7. With bigger sites like Kickstarter and Indiegogo around, what makes FeedbackLoop the best option for artists?
Crowdfunding is a huge step in the right direction, however it doesn't solve for anything on the listener side. It's a great way to raise money if you're an artist, but you still have to connect with people that are going to fund your project.

We provide artists with the same KIND of money they would get from a crowd funding campaign (that they don't have to pay back), and we also plug them in to new listeners.

8. Are there any additional services or ideas you plan to roll out in the neat future?
Yes. A lot in the works.

9. Anything else you want to say?
Thank you for the opportunity to rant!

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