Consumers turn back to shops for smartphone purchase in Q1

Tuesday 28 June 2016 | 10:00 CET | News

Consumers are increasingly buying their phones in physical shops, according to the Dutch Smartphone User Q1 2016 report by Telecompaper. In the first quarter of 2016, 42 percent of Dutch consumers said they bought their smartphones online, down from 47 percent a year earlier. Especially Apple and HTC smartphones are more often bought in shops (+13 and +15 percentage points in a year). The Telecompaper report 'Dutch Smartphone User Q1 2016' shows that 86 percent of Dutch consumers now have smartphones, an increase of 5 percentage points over the past year. With nearly everyone under 30 owning

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Comments

The title suggests differently and should say: "Consumers return to shops..."

Piet de Vries @ 29/6/2016 - 10:07

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