Archives of #monetization

Monetizing Fans with the 360-Degree Fan Experience Fans increasingly view a personalized match day experience as an expectation, not an added benefit. The second screen of mobile and IoT devices makes it easier for both sides to connect. As fans engage with the club and its brand, marketers for the stadium and club gain valuable […]

As a devout football fan, there’s nothing better than watching your favourite club from the stands in the home ground. Of course, like most people around the world, even football fans can’t set aside mobile devices just because it’s match day. Whether fans are in the stands cheering on the players on the pitch, or […]