There’s much to learn about how business websites can reach their target customers. Below, we’ve put together a beginner’s guide to SEO that briefly explains each step of the optimization process.

What Exactly Is SEO?

Search engine optimization (SEO) is the practice of increasing quality traffic to your website through the organic search engine results. Optimizing your website for search purposes is very important—according to Moz, “the majority of online traffic is driven by search engines.”
Search engines’ crawlers (or spiders) sift through websites across the Internet, taking note of the code and content for each URL. Then, the search engines compile and organize the information they find into an index. This index houses possible URLs that match specific queries from users. Search engines then rank websites’ content based on how accurately it answers a user’s query. Results that are the best matches appear at the top of the search engine results pages (SERPs).

Keyword Research

People generally stumble across websites by searching with keywords. Logical Position, an award-winning digital marketing agency, states that keyword research is the first step toward a successful SEO campaign. First, you’ll need to think of keywords you’d like to rank for. If you’re optimizing your website yourself, you can use a tool such as Google Keyword Planner to help you decide on a few. Don’t be afraid to experiment; however, you should aim to choose realistic keywords. For example, if large corporations are ranking for the keywords that your small local business wants to target, choosing lower-competition keywords selected by your direct competitors may be best. If you don’t feel comfortable optimizing your own site, you can always enlist help from a reputable company.

On-Site SEO

After you perform your keyword research, it’s time to incorporate your findings into unique content that includes your preferred keywords. Just be careful not to stuff too many keywords into content wherever you can—include the phrases as naturally as possible. Additionally, make sure you optimize meta data (meta titles and descriptions) and header tags. This information assists search engines in examining your site and properly ranking it.
Other factors that can improve on-page SEO include proper HTTPS protocol, submitted sitemaps, and clear URL structure. This way, crawlers can easily discover every image and piece of content on your website.

Off-Site SEO

While you need to primarily optimize your site for humans, you should also make sure your website is technically sound. Technical issues can negatively impact your rankings, so contact a web developer if necessary. Here are just a few items you should prioritize as you build a positive experience for crawlers and visitors:

Optimize Images: Unoptimized images can really slow down your website—use the correct image format. Also, create alt text descriptions for each image, which will help crawlers better understand the images across your site.

Page Speed: Fast page speed reduces bounce rate.

Responsive Design: A website that fits any device screen will save users a headache, as they won’t have to pinch or zoom into their screens.

Link Building

When it comes to determining a webpage’s quality, search engines also examine how many people link to that page. Therefore, to build authority and increase search traffic, your site’s webpages should contain links from relevant, trustworthy sources. Unnatural internal and external links do more harm than good; in fact, Google can penalize your site if you use bad links. Therefore, when it comes to link building, you shouldn’t engage in sketchy practices. Your hard work will pay off!

Successful Searching wondered if Uber is required to have a taxi license to operate in a city. From speaking with Uber drivers we know, the drivers are not required to have a taxi license or a CDL (commercial driver's license). But does Uber have them covered, or are they even required to have them covered? According to the Lawrence Laws referral "courts have upheld Uber's argument that they are a technology company, supplying communication from consumers to drivers, and not a transportation company because Uber does not own, operate or maintain any of the vehicles." Therefore, Lawrence & Associates says Uber is not bound by the transportation industries rules and regulations." But that doesn't mean this might not change in the future with a new court ruling. It's also possible that the actual drivers could be required to have a CDL license in some future court ruling.

How does Uber overcome taxi medallion regulations?Aug 3, 2017
Do Uber drivers need taxi plates?Nov 27, 2016
How does Uber avoid making drivers have taxi license?Nov 7, 2016
Why do local governments allow Uber to operate without taxi ...Mar 11, 2015
More results from www.quora.com … [NOTE: If you want to see the sub-referrals, try the original search link at the top of this article.]

Driving Jobs or Taxi Driving vs. Uber | Uberhttps://www.uber.com/us/en/drive/driving-jobs/
You must also have a valid driver's license, one year of licensed driving experience, and be at least 21 to drive with Uber. But, you typically do not need to obtain …

Driver Requirements - How to Drive with Uber | Uberhttps://www.uber.com/drive/requirements/
If you're 21 years of age or older and have a 4-door vehicle, you may be eligible to drive. Learn more about requirements in your area.

Get a taxi driver's license (taxiförarlegitimation) in Sweden | Uberhttps://www.uber.com/en-SE/drive/resources/get-a-license/
You'll need a taxi driver's license (taxiförarlegitimation) to drive with Uber in ... which city you'd like to drive in and select the option "I do not have a taxi license".

Today, many people will look to their computers and phones when they need to find a new job; the Internet is a crucial resource for jobseekers in all industries. We created a brief guide to job searching on the Internet, highlighting the ways in which you can find an amazing opportunity online.

Why Use the Internet?

While you can flip through a newspaper in search of a relevant job listing, you’ll find hundreds of awesome jobs simply by typing into a search bar on the Internet. Plus, you can look for jobs whenever and wherever.

Browse Social Media

Social media is a wonderful recruiting platform. These days, it’s likely that your family, your friends, and the companies you love will use Facebook, Twitter, or Instagram to post job openings. You can also use LinkedIn to follow companies and connect with their current employees.

Research Employers

Scams are everywhere on the Internet, even on legit job sites. If the position sounds too good to be true, you may be right. So, always do your research before applying for a job. Fortunately, the Internet makes it easy to familiarize yourself with a business. You can scroll and click through a company’s website to find out more about their mission as well as their products or services.

Make the Most of Search Engines

Google has become particularly good at helping people search for jobs on the internet. Google for Jobs, a powerful search feature operated by the popular search engine, can easily pull up dozens of local job listings. Through this feature, you can apply to multiple positions in a matter of minutes.

Showcase Yourself

Perhaps you want employers to come to you—that works, too. If you need to get your portfolio or résumé out there, post it online. Companies that need to fill open positions sift through online resumes all the time. Who knows, they may even stumble across your work and follow up with you!

Google Analytics is a free tool that allows users to track information about their website and how visitors interact with it. While there are several advantages to utilizing the system’s many features, here are five of the main benefits of using Google Analytics.

See where you rank in search engines

Search Engine Optimization (SEO) is essential to the success of any website. The purpose of SEO is for businesses to increase their website’s visibility to users via a web search engine. One aspect of this process includes implementing specific keywords into your site to ensure more users can find it. To help increase your site’s ranking, Google Analytics shows you which keywords have driven the most traffic to your page, so you can use them to further optimize your site.

Bounce rate

Google Analytics allows you to see what kind of first impression your website makes by identifying how visitors interact with it—specifically, the system notes how often a visitor clicks out of the site (also known as the bounce rate). High bounce rates indicate that your pages are not satisfying visitors’ needs which leads them to go to other sources for information. As such, this feature provides you with a valuable opportunity to retain traffic on your site by identifying and improving pages that have a high bounce rate.

Target audience identification

One of the main benefits of using Google Analytics is that it offers in-depth data on who is viewing your website. This information includes viewers’ general locations, age, gender, and interests. Knowing this information will help you tailor your content and advertisements to the specific needs of your target audiences.

Determine which pages users view the most

Determining the most popular pages on your website reveals what content is the most relevant to your users. Using this information, you can ensure that your marketing efforts are directing traffic towards the correct pages, which will hopefully generate more revenue.

Identify the main sources of traffic

Google analytics is useful for providing information about how many people visit your website as a result of referral links, organic searches, paid advertisements, and search engines. Identifying your websites main sources of traffic will help you understand which methods of advertising are the most beneficial for your company.

Like anything else, using the internet for academic research takes time and patience. There are plenty of useful tools for you to use when researching your next scholarly paper.

Conducting Academic Research Online

Searching by Subject
If you’re studying at a university, the campus library will likely catalog online information in journals by subject. If your library is lacking, there are many other websites appropriate for academic research. The best databases include:

HathiTrust Digital Library: This online library has digitized and preserved thousands of important texts from library collections around the world. It has more than 10 million volumes of texts, making it one of the largest online library databases available to the public.

STOR: JSTOR provides scholarly content across a wide range of disciplines. You may be able to access JSTOR if your school is already partnered with them; if not, the site has other options for individuals to peruse their archives for free or, if you need greater access, for $19.50 per month.

Elsevier: Elsevier offers free and low-cost access to scientific and medical journals. This resource offers thousands of eBooks, but you can also purchase hard copies of textbooks, journals, and more.

CORE: CORE aggregates data from research publications in over 66 million articles available through the site. Users have free access to important content and can perform searches based on keyword, publication type, year, journal, repository, and author.

Searching by Keyword

Very specific topics are more likely to crop up with a keyword research rather than a subject search. Keep in mind that there are no standard conventions for keyword research, so your topic could be nestled under variant forms of one word. Start with your favorite search engine—Google is the most popular—and think of synonyms or phrases related to your topic. Here are a few tips for conducting keyword research:

Enclose your phrase in quotation marks to phrase search for words you want to appear together.

Narrow down a search by adding more keywords to specify your topic.

Use a minus sign in front of a word that you don’t want to appear in your search results. This will also narrow down your search results.

If you use “OR” to join two words, Google will return results for either word. For example, searching for “sad OR depressed” will return results that are relevant to either “sad” or “depressed.”

The Limits of the Internet

The Internet is undoubtedly the tool of choice for most students conducting research; however, even the Internet has limitations.

Many advanced research topics aren’t available on the Internet. Your best bet may be to find books and manuscripts written by knowledgeable people on your chosen topic.

Information on the Internet is capricious and subject to constant change. Websites and information can be altered or removed entirely. If you do find copious information on your topic, make sure the information is reliable and current.

NOTE: The headline is a search phrase, not an opinion. This search is investigating how people view, interpret or react to the word "sportsmanship". In order to avoid being insensitive regarding using a word that might be perceived as NOT gender neutral, here is some research on using "sportsmanship". Also here is the thesaurus entry for "sportsmanship".

This search provided helpful results for the issue of gender neutrality. Initially there doesn't seem to be a good synonym alternative to "sportsmanship"; however the third search result (a reddit result) was not about the word "sportsmanship" … it was about the topic of sportsmanship. The fourth search result (also a reddit result) discusses alternatives to "sportsmanship". Sports integrity is considered as possibly a useful alternative, but sports integrity would not practically offer the full understanding of "sportsmanship" in real world uses..

Unless wicked ideas take root in a naturally depraved mind, human nature, in a right and wholesome state, revolts at crime. Still, from an artificial civilization have originated wants, vices, and false tastes, which occasionally become so powerful as to ... lead us into guilt and wickedness.
Alexandre Dumas(1802-1870)