I think there has been a shift from paying for stuff that’s already made to paying for the ongoing creation of content, and to my mind publishers need to get into that mindset of shifting away from selling something that’s already done to selling the creation of something. That shift seems to mirror the Patreon “This stuff is already out there, and if you want to throw a few bucks our way that’d be amazing and you’ll feel good about it” to “Look, if you want this stuff, you gotta pay for it” sort of way. Do you think that’s a fair characterization, do you see the same shift, or am I sort of imagining things here?

There’s a whole segment of the market that doesn’t want to build a membership business on someone else’s platform, they want full control of the branding, they want full control of the experience. Right now Patreon is unable to serve that market, if we were to build that, it would be a completely separate thing. Working with the Memberful team accelerates us into that market segment, so it gives us a very big head start. I would say mostly that’s where the value is.