THE COLOR LIBRARY

We have 6,337 (and counting) chips in our color library—all under Cherie’s watchful eye. Besides
naming and cataloging all the shades for women’s, men’s and crewcuts every season, she works
with the fabric houses and our design team to make sure the quality of the hue is expressed
properly. Basically, if it comes back not exactly perfect, it’s redone until it is.

“We are ridiculously serious about color! I remember early conversations with
Jenna about the differences between a ‘red-y-orange’ versus an ‘orangey-red’ versus a ‘more red-orange’ versus a ‘less orange-red.’ It’s like a secret language…and
that was just red! Don’t even get me started on navy.”

— Somsack

THE COLOR NAMES

Cherie has been turning blues into Dutch skies, greens into spearmint sprigs and reds into fiery sunsets for over 13 years. “People always ask how I come up with the color names,” she says. “I
just read a lot and scribble things down whenever the inspiration strikes me.”

“Some of my all-time favorite names are Moroccan spice, misty forest and
weathered charcoal… But it’s so hard to choose.”