It is permission-based marketing. Here you start by identifying the people you are trying to reach, what they do, what they are worried about, how they behave online and what questions they want the answers to.

Inbound Marketing focuses on creating quality content that attracts people towards you. By ar product, where they naturally want to be. By aligning the content you publish with your customer's interest, you naturally attract inbound traffic that you can convert, close, and delight over time.

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Inbound marketing is an approach that focuses on attracting leads, customers and visitors to you or your brand, rather than the more traditional approaches that outbound marketing advocates, such as cold calling, or paid advertising in traditional media.

Inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. It starts with a marketing offer something valuable and relevant for your audience that you promote through your marketing channels.

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.

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