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Greenwash

A catch-all term that refers to the act of making false or exaggerated claims
about an organisation's activities to make it seem more environmentally friendly
than it is.

There are many different degrees of greenwashing, ranging from the
unintentional over-statement of green credentials to wilful attempts to mislead
the public or regulators about a company's activities.

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Advertising regulators are increasingly aware of the problem of greenwashing,
and record numbers of adverts containing unsubstantiated green claims have been
banned in recent years as complaints to regulators have soared.