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We provide a simple and intelligent customer-centric online platform for our clients, in their language of choice, to compare, choose and purchase all types of insurance products.
We also provide services to manage policies online

Wednesday, November 20, 2013

LIC emerges as India's no. 1 BFSI brand

Country's largest insurer the Life Insurance
Corporation (LIC) of India has emerged as India's top-notch brand in Banking
and Financial Services Industry (BFSI) category. The insurance giant was the
only state-owned insurer in the BFSI category list, which had 29 contenders.

The list includes six insurers and 19 banks of which 10 are state-owned banks.
These results are based on a survey conducted across 16 cities by the Trust
Research Advisory (TRA), a brand intelligence company, published in a report
titled India's Most Attractive Brands.

In the list, the insurancegiant is closely followed by private sector
financial behemoth ICICI, which ranked 2nd in the list. While, SBI ranked 3rd
among all BFSI brands featured and tops the list of India's Most Attractive
Brands.

Axis Bank ranked first in the Most Attractive Private Bank category followed by
IDBI Bank. There are only two foreign banks listed of which HSBC named as India's
Most Attractive Foreign Bank followed by Citibank.

In the public sector banks' category, SBI followed by UCO bank, which ranked
2nd in the category. While PNB Bank and Bank of Baroda ranked 3rd and 4th
respectively in the category.

In private insurers' category, Aviva Life is leading the list, followed by
ICICI Prudential. Max Life and Bajaj Allianz ranked 3rd and 4th respectively in
the category.