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Tuesday, July 31, 2007

Sex Contest: choose a sex escort and win a free session

A local adult website has been offering a very successful weekly contest for the last 4 years.

http://www.platynum.com.ar/ZZInterface/sorteo.htm

You choose a sex escort among 2000+, register, get a ticket number, and wait for the drawing. The winner gets a free session with the chosen escort.

To avoid doubts, the winning numbers follow the National Lottery Drawing.

From the eMarketing viewpoint this is a wonderful idea. The contest was so successful, that when the results are published the server used to colapse out of excess traffic. The company owners had to buy a server of their own and enter the web hosting business, by offering the excess capacity.

Platynum Group ( http://www.platynum.com.ar/Entretenimiento/EntretenimientoSpanish.htm ) specializes in adult escorts (all sexes, all orientations) mostly based in Buenos Aires, but also with branches in other Latin American cities by means of a franchise. The escorts pay a fixed fee to appear, with photo an contact data, in the listings of available adult company. Since the company has a network of about 15 sites, escorts can pay for appearance in several of these sites. Each site caters to a different market: tourists, youngsters, gays and so.

They are clients of ours, and we offer them programming and web promotion services. We created for them www.sx.com.ar, offering erotic stories in Spanish. The site promotes www.SoyTuyo.com , which lists male escorts.

Ask us about ideas on how to promote you website. I only hope your product is as funny as this one.

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