Festival of Life at SKMCH from 28th

LAHORE: The entrepreneurial women behind the Friends of Shaukat Khanum announce the fourth edition of the much anticipated Festival of Life in collaboration with Pakistan’s leading fashion and entertainment fraternity, says a press release.

An all-day carnival for families, the Festival of Life will be held at the Shaukat Khanum Memorial Cancer Hospital on February 28, 2016 from 12 to 5pm.

Speaking about the very ethos of the Festival of Life, the inspirational cancer survivor and President of the Friends of Shaukat Khanum, Bina Chaudhry has said: “Reaching out to those in need is happiness. Generosity is love. It's not about how much you give it's about how much you open your heart. Then the cycle goes on.”

Sponsored by UBL and Royal Fans and with Pepsi and Gourmet as event partners, the fourth Festival of Life promises to be a full day of family fun, fashion, festivities and compassion across all age groups, for a great cause.

As per the 2013, 2014 and the 2015 iterations of the Festival, the event will include an exciting PFDC fashion lounge with clothes donated from over 50 leading designers and retail brands across Pakistan with event attendees able to purchase these top brands at a 50 % discount.

Additionally, the Festival will feature a food court, a festive play area for children by Confetti, celebrity appearances, live musical performances and a special raffle with dozens of exciting prizes to be won among which is a grand raffle prize of an all expenses Umra package for two people, donated generously by Daewoo Travels & Tours.

All proceeds raised from the Festival will be utilised for the treatment of underprivileged patients suffering from cancer at the hospital. Indeed last year’s fund raising went towards the construction of the now fully functional second Shaukat Khanum Memorial Cancer Hospital and Research Centre in Peshawar.