20:20 MSL hires senior advisor for auto practice

Indian strategic comms consultancy 20:20 MSL, part of MSL Group, has appointed Srinivas Krishnan as senior advisor to the firm’s automotive practice.

Krishnan joins from Porsche, where he was head of press for the Indian market. Before that, he spent 15 years as a journalist at Business Standard Motoring, of which he was editor and co-founder.

Krishnan began his career in advertising, working for Frank Simoes, Triton and Leo Burnett in copywriting and client servicing roles.

At 20:20, he will be responsible for enhancing the agency’s offering to its automotive clients.

"I am excited to be a part of this vibrant agency. I look forward to augmenting the auto practice of 20:20 MSL and help strengthen the content offerings," Krishnan said.

Chetan Mahajan, co-managing director of MSL Group India said: "Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs.

"Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors."