"The new tool enables licensees to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop, using the new OOCONNECT platform [PDF file]," according to RecentPoker.com.

"I'm delighted that a company of the stature of GTECH G2 is our launch partner on OOCONNECT," says OOSOCIAL CEO Matt Nash. "The easy to implement platform which is primarily focused on CRM also delivers new customer acquisition via our proprietary 'syndicated authentication' technology and Facebook API integration."