If not done in this you may have to spend a lot of time and effort in branding and audience creation.

5) Ensure your video is valuable

You would be a ton of videos on your Facebook page on an everyday basis, but don’t watch everyone, right?

You’re not the only one; rather there are many users who used to watch videos which keep value for them.

The concept is when you’re creating a Facebook video; ensure you’re putting some value to it.

So while creating your video, ask two questions to yourself-

How is this video useful?

Who is this video useful to?

Valuable videos are those videos which get reactions and shares. Also, keep in mind a relevant industry video is more watchable than others.

6) Promote engagement and shares

A smart business player never feels hesitated in asking its audience for a favor. So, when you’ve created something valuable and affordable for your target audience, ask them to share your content.

When you’re asking your followers to promote your content, be gentle and humble. This will help you in getting more shares and engagement for your content.

7) Go for live broadcasts

These days, Facebook is highly oriented on live streaming videos. It has made huge changes in its algorithm to promote such content.

Live broadcast does bring great value for your followers as well as they start gaining interest and trust in your brand and business.

You start getting more followers, their engagement and own their trust as well.

These live streaming videos are useful for short updates, question-answer program, and insight, etc.

8) Rather than sound, use caption in your video

These days different types of videos are in trend and few are the examples are soundless videos and in-streaming videos.

Most of the users want videos that don’t have sound or music. Rather rely on captioning. You don’t need to add sound to drive the attention of your audience to your videos. Using powerful captions can also do a great job for you.

9) Be critical with your synopsis

Your synopsis for your marketing video needs to be clear and precise providing a short but detailed description.

Your short but best description will give your audience a teaser of the content and may encourage them to watch the video from beginning to the end.