internet marketing with character

The Attacat BrainRecent Brain Waves

Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little [...]

Most of these you should have heard about before this month but we know how it is, time just seems to pass us by! Here’s a quick overview of some of the changes made to Google Adwords that you should know about today.

Adwords Editor
At the end of 2014 Adwords launched a new and improved version [...]

We are constantly looking for new and innovative ways in which we can benefit our client’s businesses through their digital efforts. Yes, we’re particularly confident with SEO, PPC, CRO and Analytics amongst other channels, but this doesn’t mean we’re going to rest on our laurels. We’re an inquisitive bunch with [...]

February brings the dreaded day of luurrvvveee, the Oscars and the Super Bowl. It’s also the month of the year with the least amount of precipitation, isn’t that a delight!
This edition of Month in Number’s includes stats on how an improved onsite user experience can have a staggering effect on your site traffic, which brand [...]

Facebook are doing some pretty cool things at the moment. I know, right? Take a break from doing cool stuff Facebook! We love to think that we hate Facebook, but really it’s turning out to be quite useful for us marketing types.

Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere.

Back in January Gordon White (from fatBuzz) and I presented a New Media Breakfast on the topic of “2015: The Year of Integration”. Our presentation made the case for removing the distinction between off and online marketing and focusing on joining up your data; [...]

Here is my simple guide for account managers on how to communicate with your graphic designer.

Your job as a client account manager is to ensure that your designer has a clear understanding of what you want from them. This includes what your expectations are when it comes to delivering work, this is key so that you are on the same page.

Welcome to 2015, can you believe the first month of the year has been and gone already? That’s one less month to better your online presence and blow your competitors out of water! This month we’re looking at what’s to come in 2015, the future of content marketing and British shopaholics, among other things.
Let’s get [...]