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The product was introduced in Italy in 1969 as a non-alcoholic aperitif. Aperitifs are drinks that are consumed before meals and are believed to aid digestion. The 1971 ads for Beverly feature the slogan, “Cold as Helsinki, sparkling as Rio, dry as El Paso.” By 1978, the brand was popular enough to be featured in a company history of the Italian market and was available in both the “classic” and “white” versions. The brand continued to be sold in Italy battling against the bigger competitors, like Campari and San Pellegrino which also had products in that category. In 1991, Beverly “White” was chosen as one of the 16 products from around the world to be made available in the tasting area of the original World of Coca-Cola in Atlanta.

Here are a few photos of Beverly at Club Cool at Epcot, Disney World –

Beverly dispenser

Not a fan of Beverly

Soda dispensers at World of Coke in Disney World

When I migrated hillfamily.net recently to a new host, I had to abandon my old photo galleries, whose software is no longer supported. The single most-visited page on the old site was this 10-year-old photo of the Beverly drink dispenser from the World of Coca-Cola in Atlanta, which someone linked to from a Wikipedia article about the drink. And that being the top page tells you something about the thrilling nature of hillfamily.net content.

So, I’m posting the image here and setting up a redirect from the old url, just to eliminate the disappointment of one more broken link on the World Wide Web.

For archival purposes, here are the old comments about it from the original page:

From:

Someone

(Sun 07 Aug 2005 09:34:51 PM EDT)

Yeah…. That tasted like *&%$

From:

~Naquisha~

(Sun 22 Jan 2006 10:07:56 PM EST)

EWW..ITALIANS SHOULD STICK WITH GELATO!

From:

Danny Lewis

(Wed 01 Mar 2006 11:03:57 PM EST)

Yeah, if there was anything I could relate the taste to, it is cough surup. My favorite drink, however, was the watermelon soda from China.

From:

Mr. Thirsty

(Mon 24 Apr 2006 10:51:55 AM EDT)

This stuff is delicious! But it’s definitely not for those with wimpy tastes. :p Too bad it’s not available in the US – I’d buy it.

From:

Jessica

(Fri 26 May 2006 04:23:06 PM EDT)

Beverly is like eating grapefruit and drinking milk. Then puking it in an ashtray and drinking it again.

From:

Erin

(Wed 21 Jun 2006 01:06:29 PM EDT)

Someone I know made a bet w/ his friends on how much he could drink… Search Beverley Epcot on yahoo video’s… the boys name is Matela

From:

House4

(Tue 18 Jul 2006 04:04:35 PM EDT)

Beverly mostly tastes like alcohol and grapefruit. After you try it, you should go and wash your mouth out with mouth wash.

From:

Patrick

(Wed 19 Jul 2006 11:29:32 AM EDT)

They should get rid of Beverly before someone gets really sick. My favorite drink was all of them exept for Beverly. Where did this drink come from??

From:

House4

(Wed 07 Feb 2007 03:58:23 PM EST)

I thought it came from Germany. But some how it’s Italy. UGH that drink is nasty. It will drive your taste budds sick.

From:

Richard

(Wed 21 Feb 2007 10:38:01 PM EST)

I tried Beverly at the World of Coke. All of the descriptions of its taste by the postings on this site do not come close to expressing how bad it is. It’s taste is worse than*&%$

From:

Máire Ruadh

(Fri 16 Mar 2007 09:57:35 PM EDT)

I like it. I don’t drink soda often, and all but Mozambique, Israel and Italy are wayyyy too sweet for me. Wish I could buy it here.

From:

Jim

(Fri 20 Apr 2007 02:49:47 PM EDT)

I LOVE this drink. Every time I go to EPCOT I drink it. Trying to find out how to buy some. My wife however is fairly certain I’m crazy.

From:

Da Dawg

(Mon 23 Apr 2007 12:56:35 AM EDT)

Beverly actually isn’t that bad. It is basicaly liquid bitter.So if you like bitter, then you’ll like Beverly.

From:

Terry F

(Wed 14 Mar 2012 04:36:41 PM EDT)

It tastes like scotch and sewer water mixed with black licorice steamed in castor oil.

From:

Britt

(Tue 20 Mar 2012 02:20:45 AM EDT)

Lived on this stuff in Epcot. Every time we got overheated we stopped by and had 1, 2, 30 cups of Beverly. Not only do I love the flavour, but it’s the only drink they have that isn’t super sweet. I wish we could buy it in Canada

From:

Adrienne S.

(Wed 25 Jul 2012 11:01:25 AM EDT)

Beverly tastes like dish soap and carbonated water.

From:

Tony D

(Sat 01 Sep 2012 06:23:01 PM EDT)

First time I tried it, I hated it; by the third trip, I loved it.

From:

tracey

(Mon 05 Nov 2012 02:39:25 PM EST)

it’s nasty.

From:

Mattie

(Sat 15 Dec 2012 10:26:20 AM EST)

It tastes like sprite for about half a second.……………… and then barf

From:

John D

(Sat 23 Feb 2013 04:43:53 PM EST)

I actually like this a lot- at first I didn’t, but I got used to it after drinking it a few times. Definitely an acquired taste, and definitely one most people won’t like.

From:

ratbunz

(Sun 07 Apr 2013 12:36:03 PM EDT)

Why did they name it beverly were they mad at her?

From:

ratbunz

(Sun 07 Apr 2013 12:38:46 PM EDT)

My favorite was bibo I can’t remember the actual flavor but it was yellow and tasted like candy sorta if they sold that here I would buy it ill have to look on e bay or amazon or something

From:

Maggie Woods

(Wed 26 Jun 2013 06:59:09 PM EDT)

It was disgusting. After I tried a whole cup I thought I was going to puke!!

From:

READ THE COMMENT AND ANSWER ME

(Thu 08 Aug 2013 08:02:53 PM EDT)

HAVE YOU TRIED THE BEVERLY?????????????HELLO?????????????????????-nascar5

From:

Kaylyn

(Mon 14 Apr 2014 04:08:59 PM EDT)

I really liked the taste of Beverly. Like others have said, I think it was because it was not so sickening sweet like some of the other ones. I do not drink pop usually FYI.

From:

Terrible

(Sat 07 Jun 2014 02:30:59 AM EDT)

This is the worst garbage i’ve ever consumed

From:

Great

(Tue 24 Jun 2014 09:32:34 AM EDT)

I really liked the Beverly. I didn’t get the bitter aftertaste that people normally get. I though it rather sweet and resembling Sprite.

From:

Taisttester

(Wed 16 Jul 2014 04:08:17 PM EDT)

It really isn’t that bad. My sister thought she going to throw up.d :

From:

Su

(Sun 26 Oct 2014 01:20:38 AM EDT)

I liked it!

From:

nutty guy

(Tue 11 Nov 2014 10:06:15 PM EST)

tasted like cough syrup

From:

cookies n creme

(Tue 30 Dec 2014 04:36:55 PM EST)

this is the worst drink that you could possibly consume

From:

Bob Bubbers

(Tue 06 Jan 2015 08:23:39 PM EST)

The people claiming they like it are liars trying to seem better than you.This soda is carbonated vomit, please don’t ever put it in your mouth.

In the Orsay Museum in Paris, there’s a smallish painting by Eugène Burnand that really stands out for me. It’s Les Disciples Pierre et Jean courant au sépulcre le matin de la Résurrection (The Disciples Peter and John Running to the Tomb On The Morning of the Resurrection).

I love the look of hope, and maybe a tiny bit of worry, on the faces of the apostles.

So they ran both together: and the other disciple did outrun Peter, and came first to the sepulchre. – John 20:4

Today I learned (from the Bathroom Book) that during WWII the Polish army enlisted a bear that became a corporal. He wrestled with the soldiers, drank beer and ate cigarettes, and helped lift heavy artillery boxes off delivery trucks.