Brach's

One of the new items from Brach’s is a fun looking product. They’re called Brach’s Valen-tiny’s. They’re tiny double layer hearts in the style of SweeTarts.

I found the share size bag at Target, which is a great size for a new product like this. The bag has no further description aside from advising that they’re good for snacking or decorating. The little window in the bag shows that they are actually tiny hearts that are two layers, one white and the other a pastel.

As far as I can tell, there are five flavors:Green is lime. It’s tangy and sort of ordinary. Pink is cherry and again, rather ordinary and sweet with a little tart bite.Orange is much denser than the other flavors and tastes more like chewable aspirin. There’s a vitamin B flavor to it that’s not really pleasant for a candy.Yellow is like a fruit flavored Tums. It’s not even lemon, as far as I can tell, it might be pineapple or fruit punch.Purple is grape and actually a lot more intensely flavored than the others. The grape is also not Pixy Stix grape, but more like concord grape.

The quality of the flavors is so widely varied that I can’t recommend them. It’s hard to tell them apart because they’re small and only colored on one side, so it’s easy to eat the wrong one if you’re avoiding a color.

I’d like to see Brach’s try again with these because the concept shows a lot of promise. But they’re fine for decorating and I only spent a buck on them. I was disappointed to see that they’re made in China, which means that Brach’s or Ferrara Candy Company didn’t actually make them at all.

Brach’s has a few new versions of their classic Candy Corn this year, in addition to the return of Apple Pie, Pumpkin Pie and Caramel Macchiatto. The Brach’s Sea Salt Chocolate Candy Corn says it’s made with real honey and comes from the same factory in Mexico that makes all the other Brach’s candy corn.

The image on the front of the bag shows what looks like chocolate truffles coated with far more salt than anyone should be eating. The good news is that it’s just an artistic representation, it’s there’s not that much salt on them and certainly none that’s visible.

Brach’s classic candy corn has 70 mg of sodium per serving of 19 pieces. The Sea Salt Chocolate version has 95 mg of sodium. The ingredients label lists both regular salt and sea salt as ingredients. The sea salt, which is the defining feature that the product leads with is way down at the end of the list after the first salt, after the palm kernel oil, after the natural and artificial colors and some extra dextrose. The only items lower on the list are gelatin, honey and the artificial colors plus sesame oil and soy lecithin.

So, back to that picture on the front of the bag, it took me a little while of eating the pieces in layers to realize that the picture is actually a code for the candy.

The base layer is sweet, though a little less sweet than a standard candy corn fondant. There’s a light cocoa note, like that feeling that you get when you go into the kitchen and realize that someone left a package of hot cocoa mix open. The next layer, the middle one, is pretty much the same, expect I think I caught some fake butter notes. Then the white top layer is not that “bland white tip of the candy corn flavor”, instead it’s actually salty. There are actually little crunchy bits of salt in there.

The whole thing tastes every so slightly less sweet than standard orange and yellow candy corn, but not actually chocolatey. It’s missing the honey notes and the weird butter flavoring really didn’t belong at all.

Of the recent novelty flavors, I think the Caramel Macchiatto was my favorite, but I’d love them to try an espresso or maybe affogato. This one seemed a little too late for the trend and not well executed.

Brach’s has introduced over a dozen flavors of Candy Corn in the past five years. There are the more traditional flavors like Harvest Corn and Pastel Corn, but also some more trendy flavors like Carrot Cake, Caramel Macchiato and Red Velvet.

Though I find myself a purist when it comes to certain candies, I think that the fondant candies are ripe for this sort of flavor exploration. I also think a lot more could be done with shape. I’m not sure why we’re hung up on the layered corn. Perhaps it’s just economical to use the same mold for all new variations and use color to distinguish them. So, I welcome these new Candy Corn shaped flavor experiences.

Last spring Ferrara Candy announced the new Brach’s Peanut Butter Cup Candy Corn and I was immediately intrigued. It’s a great idea, peanut butter cups are already layered and the flavors might translate well. Might.

The pieces look like a lot of other Brach’s candy corn pieces. They’re large and narrow and have a little notch that goes across the bottom layer and the middle of the center layer. The layers appear to be distinctive flavors, the base is cocoa, the center beige is peanut and the top is “white.”

The candy corn has an odd but convincing peanut aroma. It smells more like boiled peanuts than roasted peanuts, there’s a thinness about the scent that becomes more obvious when I ate them.

The ingredients list no peanuts or peanut butter. The only thing close is some sesame oil. There is cocoa in the ingredients list, in fact it’s the third item after sugar and corn syrup. I guess the peanuts are all in the natural and artificial flavors. I actually assumed they used defatted peanut powder in this, but sadly no.

The peanut layer is bland and has an artificial butter note to it and a sort of diluted peanut flavor, kind of like a cheap frosting. The cocoa base is decent and at least isn’t as sweet as the other layers.

I didn’t despise the Peanut Butter Cup Candy Corn, but I didn’t find it as good as I thought it could be. It’s still munchable, just not terribly distinctive. Throw it in with some popcorn or nuts for a snack, and it becomes more than passable.

Brach’s has reintroduced their whole line of chocolate panned candies over the past two years. They’ve redone their classic Bridge Mix and now have several varieties of chocolate covered nuts. One of the surprising new items is Brach’s Chocolate Caramel Pretzel Bites.

The gussetted, resealable bag holds a half of a pound. Like most other Brach’s products, the description on the package is only contained in the product name ... nothing else to go on except the very long ingredients list.

The image on the bag shows some chocolate pieces, and then a cross section of the actual candies ... sitting next to that is a rustic pretzel nugget and a little square of caramel. That is really not what the product is.

The little spheres are a great size, about the same size as a garbanzo bean or hazelnut. The milk chocolate coating is shiny and the bag had a nice sweet scent, a little on the milky side. The pieces have a good crunch, the pretzel center isn’t too hard or crumbly. The pretzel flavor was good, not too much of the washed crust that can get kind of bitter, and no big bits of salt. But upon eating the pieces, this is where the caramel part comes in. The caramel is actually little shards mixed into the milk chocolate. So at first it’s just a pretzel with some milk chocolate, but after chewing, the chocolate melts away and the starchy pretzel dissolves ... and what was left was some sort of tacky residue of hard caramel. It was weird and kind of waxy and unpleasant.

So, after a while I took to letting the milk chocolate melt away instead of crunching them up, but that was unsatisfying because then my pretzel would get mushy before the caramel bits were all gone. I’ve had other confections like almonds, that had a little toffee coating before the milk chocolate, I’m not sure why that wasn’t the process here.

I’ll pass on these in the future, which is too bad because it’s a unique selling proposition in the rather crowded field of morselized products.

Brach’s has expanded their line of stand up bag offerings. I spotted these at Target: Brach’s Milk and Dark Chocolate Caramel & Nut Mix. It sounds like a much simpler Bridge Mix.

Like most Brach’s products, the package is vague about the product once you get past the name. There’s a list of ingredients, but other than that, I was kind of left to guess what was in my mix.

So, what do we have? Pretty much what the name says. There’s an assortment of two different shapes of chocolate covered nuts ... peanuts and almonds. Then there are some gumdrop looking things that are caramels and some oblong bits that are chocolate covered brittle.

The whole mix smells sweet, a little like peanuts and cocoa. The sweetness has a fake vanilla note to it that isn’t very encouraging, though the appearance of the mix is pretty attractive. The panning is good, everything is shiny and smooth.

Milk Chocolate Peanuts are satisfying. There’s not a lot of chocolate, but far better than Nestle’s Goobers. There’s a little hint of salt to make these much more of a snack than a sweet.

Dark Chocolate Peanuts also have a hint of salt and a noticeable bitterness to the chocolate which again keeps the whole mix from getting to sticky sweet.

Milk Chocolate Caramels were lackluster. The texture was excellent, the caramel was chewy but not too stiff and it had a smooth consistency. However, it lacked actual caramel flavor and didn’t offset the milk chocolate coating much.

Dark Chocolate Covered Peanut Brittle are easy to spot. They’re large and have a thick coating of chocolate. The brittle center may be big, but it crunches easily. The nutty flavor is not front and center, this piece is more about the textures of the crushed nuts, the dark chocolate and the sugary brittle. The nut bits are quite small, so it’s almost like the sesame brittle found in Kosher delis.

Dark Chocolate Covered Almonds are one of the larger pieces, though some are small enough to be mistaken for peanuts. The almonds have a light blanching, they’re not overly roasted. They’re crunchy and hold up well to the rather sweet dark chocolate.

This mix takes a lot of guess work out of what can be candy roulette. I liked all the pieces and didn’t really long for anything else that wasn’t in here. I thought the peanuts were great, and it all looked good in a little bowl. I certainly preferred it to the actual Bridge Mix that Brach’s sells.

The product contains milk, peanuts, almonds and soy and is made on shared equipment with other tree nuts, eggs and wheat.

I’m a big fan of Malted Milk Balls and consider the candy coated Pastel Malted Milk Egg to be one of the best holiday candy creations ever. Brach’s has been making a pastel egg for at least 55 years, and malted milk balls for even longer.

Though the Brach’s brand has been around for over 110 years, they’ve changed ownership, leadership and product focus dozens of times. This means that the products themselves also change. The changes can be for consumer-driven reasons, supply issues and costs. I’ve noticed, since Candy Blog is coming up on 10 years, that the Brach’s Fiesta Eggs have changed quite a bit over the years, and have some photos and notes to document it.

Name: Malted Milk Pastel Fiesta Eggs
Brand: Brach’s (Ferrara Candy)
Size: 7.5 ounces
Price: $2.50
Rating: 5 out of 10
Shell: Pastel. It’s crisp and has the texture of actual egg shells, a little bit of crumble, generally flavorless.
Chocolate: It’s passable stuff. It’s real chocolate, but not great quality. The texture is fatty and smooth, but also extremely sweet, there’s very little cocoa flavor to it.
Malted Milk Center: The texture is very dense, with a lot of milky notes but less malt than the others. It’s not overly sweet and not overtly salty.

The center this year is different. It’s darker in color, which does indicate that the recipe or manufacturing process has changed. The colors are great, I like the shell, though many commenters do not like the new version. I can’t put my finger on what’s wrong here, except that I don’t plan on buying them again, but I’ll finish the bags I have.

When I was very little, as far as I knew, Jelly Beans came in a scant few flavors and they were basically the same as Spice Drops. Later Jelly Belly came along and revolutionized jelly beans by trying to make everything into a flavor at least once.

Brach’s now calls their fruit blend of Jelly Bird Eggs their Classic Flavors, and they call what were, for about 100 years the classic flavors simply Spiced. I guess when a couple of generations grow up with fruity jelly beans, that happens. Now, I might complain that things have changed over the years, and a pound of coffee is no longer a pound of coffee ... but this bag is actually a pound of jelly beans. For only $2.49 ... not a bad deal overall ... if they’re any good.

Nowhere on the bag does it go beyond that name to describe what the flavors actually are. It appears there are six flavors.

I’ll start with Green which is epitome of a Spearmint jelly bean. It’s like a jelly bean version of Spearmint Leaves. The shell is grainy and far too sweet, but the center has a lot of fresh spearmint flavor, with little pops of extra flavor now and then. Very refreshing. I picked these out of the bag and ate them first.

Black is Licorice, which is not surprising to anyone who’s ever had jelly beans. The flavor is strongly anise, crisp and sweet but with a little bitter edge that I think may come from the artificial colors. I liked them, they were good but there were far fewer blacks than any other color in the bag.

White is Peppermint but a rather mild mint. As much as I like peppermint, it simply doesn’t go very well here. It’s weak and watery, kind of like a peppermint tea instead of a peppermint candy. Still, I didn’t avoid them and I enjoyed the fact that they didn’t have any colorings in them.

Orange is Orange Spice. I think it’s spiced orange, because it’s not Orange Slice orange, there’s a note of cinnamon and clove to the shell, but the center is orange. These irritated me, because I wanted a zesty Jelly Bird Egg equivalent of the Orange Slice. However, I applaud them for making an orange that was actually in keeping with the spice theme.

Pink is Wintergreen. I love wintergreen and these were pretty good, aromatic and medicinal but with a bitter finish.

Purple is Clove. I don’t care for clove as a candy flavor or spice, so I’ll pass on this one. It was strong and well rounded, with both aromatic notes and the bitterness that I’m never sure is coming from the flavorings or the colorings.

Red is Cinnamon. I like cinnamon a lot and I eat plenty of Hot Tamales. These were spicy and sweet, a good balance, especially since it seemed to come from the jelly center, not just the sugary shell.

On the whole, they’re an acceptable blend of flavors, just what I expected. I wish the sugar shell wasn’t quite so grainy and sweet, but the jelly center is actually rather smooth. The contain no pectin, they’re only jelled with corn starch.

The beans were made in Mexico. They have a beeswax and confectioners glaze on them, so most vegans would not eat these. Jelly Bird Eggs are made in a facility that also uses milk, eggs, tree nuts, peanuts, wheat and soy.

One of my favorite candies is malted milk balls. Easter brings the pastel version, which is egg shaped and has a candy coating. I rounded up four of the most popular versions in stores today for a little comparison.

I have various sized bags from Jelly Belly, Necco, Brach’s (Ferrara Candy) and Whoppers (Hershey’s).

Though there are some size differences in the eggs, and some other sizes available from these brands, pastel malted eggs are usually larger than malted milk balls and less focused on the milk chocolate coating.

They’re generally an attractive candy, but with a large variation on the look and texture of the shell and color palettes.

From left to right: Necco Mighty Malts, Jelly Belly, Whoppers and then Brach’s.

Name: Mighty Malts Speckled Malted Milk Eggs
Brand: Necco
Size: 5 ounces
Price: $1.00
Shell: This is the only version of the assortment that doesn’t have a hard shell. Instead this is just sealed with a glaze and a little speckling.
Chocolate: This isn’t chocolate, it’s some white confection. It’s absolutely terrible. The only good thing about it was that at certain temperatures, I could peel it off. It might have been flavored, the pink one was strawberry, which actually wasn’t bad flavor-wise but I was thankful that the gritty malt center scrubbed away the waxy grease it left behind on my teeth.
Malted Milk Center: The centers redeem these eggs. The malt is so airy and crispy, but still packs a malty punch.

Verdict: It’s too messy to eat around the awful coating, so I can’t recommend these at all for eating, only decoration.

Name: Speckled Chocolate Malted Eggs
Brand: Jelly Belly
Size: 4.6 ounces
Price: $5.95
Shell: The shells are very thick, crunchy and pretty strong. The odd part though is that they’re also flavored. Green is lime, yellow is lemon and lavender is actually grape. It’s so strange.
Chocolate: Jelly Belly uses real chocolate in their eggs, but it’s a rather thin layer and because of the ratios, it really takes a back seat to the other flavors and textures.
Malted Milk Center: This malted center is sweet and has a strong cereal flavor and a light touch of malt and maybe honey. It dissolved well, a little grainy but not at all chewy.

Verdict: The shells are very thick, probably too much shell for me and the flavor was not a good mix for the other flavors. I still loved the colors and have eaten two full bags so far this season. However, they’re also very expensive ... about 5 times more expensive than the Necco Mighty Malts, though imminently more edible.

Name: Whoppers Robin Eggs
Brand: Hershey’s
Size: 10 ounces
Price: $3.49
Shell: These look ridiculous. They look like lumps of sidewalk chalk, not like food. That said, the texture of the shells is pretty amazing, they’re very durable as in the fact that they don’t crack, but once you bite, they’re very crunchy and thin.
Chocolate: The mockolate coating on these is just so bad. It tastes like damp junk mail. It has a cool melt on the tongue and at least takes up very little in the bulk of the candy as a whole.
Malted Milk Center: The center is crispy with an excellent dissolve that rarely gets tacky or deflated. The malt flavor is the best thing about this candy.

Verdict: The unappealing pink shells and less appealing mockolate layer just make these unbearable. I actually find myself doing the extra work on the Necco Mighty Malts instead of eating these, even though they have an excellent malt center.

Name: Malted Milk Pastel Fiesta Eggs
Brand: Brach’s (Ferrara Candy)
Size: 7.5 ounces
Price: $2.50
Shell: It’s crisp and has the texture of actual egg shells, a little bit of crumble, generally flavorless.
Chocolate: It’s passable stuff. It’s real chocolate, but not great quality. The texture is fatty and smooth, but also extremely sweet, there’s very little cocoa flavor to it.
Malted Milk Center: The texture is very dense, with a lot of milky notes but less malt than the others. It’s not overly sweet and not overtly salty.

Verdict: Of the four, I prefer these, though they still don’t quite shine on their own merits, only in comparison. I’ve eaten two bags so far this season and do find them comforting, but I only keep eating them on the naive hope that I’ll find “a good one” as if that’s ever happened or will happen.

The result of this tour only confirms that I love the idea of a great Malted Milk Pastel Egg, but I haven’t found it yet.

Candyology 101 - Episode 35 - Whatchamacallit
In the latest Candyology 101 podcast, Maria and I tackled a little-celebrated candy bar, the Whatchamacallit. We’re also trying out a new format, which is a little shorter, like a handful of fun size candy bars! (more)

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All content (text and photos unless otherwise credited) is copyright 2005-2016 by Cybele May

Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes.