Monday, 29 October 2007

I have decide that for my final product i will be creating a poster that advertise a new mobile phone has a built in projector so you are able to any project video or image content you have stored on your handset

I have been researching into this idea

At the CTIA Wireless 2007 show in Orlando, Florida, tech firm Texas Instruments has been giving public demonstrations of its digital light processing (DLP) ‘pico’ projector - a teensy weensy movie projector that’s small enough to wedge into a mobile phone.

the mini-projector sports three lasers, a LP chip and a power supply, with the whole caboodle measuring just 38mm, making it technically possible to fit in all the gubbins inside a normal sized phone.

Using the phone projector (”phonejector?” “prophonetor”?”), the mobile phone will eventually be able to beam DVD-quality video on to a screen or a wall, making it a workable portable video player or TV.

However, the prototype is currently only capable of displaying an image about the size of an A4 sheet of paper (8.5×11-inches) at a rather humble HVGA (640×240) resolution in “ambient light conditions” (i.e. it’s not very bright).

A few years from now, you might be able to carry a home theatre system in your pocket.

Finland's Upstream Engineering is working on an LED (light-emitting diode) projection system that potentially could, because of its small size and relatively low cost, allow manufacturers to put projectors inside MP3 players, mobile phones or other portable electronics for a few dollars.

Instead of passing around a phone to show off a video or a picture, the image (or video) could be blasted onto a wall. The picture brightness won't be as high as that of standard projectors, but it would let pictures on phones and music players escape the confines of the small screens on those devices.

The current prototype projector optical engine created by the company is about the size of a matchbox. An accompanying projector would be about the size of a mobile phone. Currently, some companies make small projectors, but they are larger, about the size of a mini digital-video recorder.

The reduction in size comes from a technique invented by Upstream for channeling the light from LEDs to a display in thousands of small beams. Light, whether from a candle or an LED, naturally shines in every direction. Upstream has built a complex micro-optical system that collects that light close to the source and sends a huge proportion of it to an intended target. The so-called "photon vacuum" optical system surrounds the LED like a shell.

As a result, a tiny optical package can provide roughly the same level of illumination efficiency that larger systems can.

"The idea is to collect every single ray and direct it to the display itself," said Mikko Alasaarela, president and founder of Upstream. "We've been approached by about 150 companies" from many industries.

Some start-ups in Silicon Valley are also working on technology for focusing LED light, said Dave Epstein, a partner at venture firm Crosslink Capital.

These days, everyone loves LEDs. Researchers in Japan hope to use the lights to wirelessly transmit data between automobiles while TV and display makers are putting them in more products. Not only do they consume little power, LEDs last for years and don't contain mercury, a toxic element used in small quantities in some electronic devices.

LED projectors also have the potential to be cheap because Upstream's ornate optical system won't be assembled out of many parts. The optical shell will be stamped out of plastic on injection-mold production lines. The basic Photon Vacuum system, which consists of an LED with the integrated optical system, can likely sell for under US$10 in high volumes.

The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts. As follows.

With this grid in mind you the ‘rule’ now identifies four important parts of the image that you should consider placing points of interest in as you frame your image.

Not only this - but it also gives you four ‘lines’ that are also useful for positioning any elements in an image you may create

The theory is that if you place points of interest in the intersections or along the lines that your photo becomes more balanced and will enable a viewer of the image to interact with it more naturally. Studies have shown that when viewing images that people’s eyes usually go to one of the intersection points most naturally rather than the centre of the shot - using the rule of thirds works with this natural way of viewing an image rather than working against it.

The Golden Section

http://en.wikipedia.org/wiki/Golden_ratio#Aesthetics

Serif and Sans Serif Fonts

Websites use sans serif fonts as at a resolution of 72dpi makes the serifs on some fonts look blurry or messy

Where as in print serif fonts are used as the serifs create a line which aids the reader to read the text more easily.

Friday, 26 October 2007

For reading week i selected to take part in the black and white photography elective.

After two days of the induction, where we learnt how to loAd and dsvelop the film, I then had to decide what to base my brief on. I decide that i was going to photograph all the building work that is currently taking place in leeds as well as all the modern buildings that have recently sprung up across the city.

Thursday, 11 October 2007

The picture above represents an image i could create using photography and photoshop

I would take a photograph of a white room with nothing in, then i would take photographs of myself performing various hobbies i enjoy.

I would then import the photographs of me performing the my hobbies into Photoshop and cut my self out so there is no back ground only the image of me, i would then import the images of me into the photograph of the empty white room

The above image would again be created in Photoshop.

I would create text outlines of the words love and hate, i would then fill the love outline with things i love and the hate outline with things i dislike

The above image is of a television, I would either create this in Illustrator or take a photograph of a television

I would then take photographs of myself performing different hobbies and cut them out in photoshop so there is no back ground i would then create a "Now and Next" like the image below

But instead of channel icons i would use an image of me playing football and next to the icon text relating to a telvision program involving football e.g. Match of the Day.

The above image is a bin with items in that i hate. For this idea i would take a photograph of me putting an item in a bin that is filled with items that i hate.

I would crate this image simple by placing the items i do not like in a bin and then taking a photograph of me dropping the final item in the bin

alternatively i am thinking about photographing myself next to an empty bin and then photographing items that i do not like separately and then putting them in the image using photoshop.

Object correlative, is when if some one asks for absolute and coke absolute is the object correlative, its when something has become the ‘norm’ i.e. people say they are drinking coke even if it is just a shops own brand cola, other examples are hoover for a vacuum or Celotape just for any sticky tape

Anchorage – all the interpretations in the image the anchorage is the thing that helps you draw the conclusion, it helps the target audience get the correct message

Synicdochal – a synicdocal is where one thing in a whole is use to signify a greater meaning i.e. the eiffel tower is used to represent Paris and it becomes so ingrained in people that it is easy for them to pick up the meanings

BOOKS relating to semiology

Ronald Barthes a French intellectual wrote mythologies 1956/57

Gillian Rose a British senior lecturer published visual methodologies 2001Home Work

Read chapter four of Gillian Rose

Look ad some digital work viral ads or other imagery that you think is affect and you can analyse in these terms (bring to next lesson)

Tuesday, 9 October 2007

Yesterday we had a Photoshop tutorial, although I knew a lot of the techniques that were being taught I still picked up a few new things. A new skill I learn was how to use the pen tool.I am now able to confidently and competently use this tool to create paths around areas of an image. I have been trying to figure out how to use this tool on my own for quite a while and although I had read many articles online my success was often limited so I am please that I now have a new skill to add to my Photoshop skill set.

We also used a Wacom drawing tablet;

This was a completely new experience for me, the drawing tablet was not a peripheral I had ever used before. I enjoyed using the tablet as it gave me more control over what I was creating on the screen than a mouse would. Even thought I would consider my drawings using pen and paper to be more aesthetically pleasing, I liked how the drawing table gave me more control than using pencil and paper, with pencil and paper you have to consider how to build up the image, where as when using the tablet and Photoshop you can put different elements on different layers. For instance you are able to fill in the main colour of an object, then add a new layer and build up the shadows and highlights on the next layer, also I like the fact that if you are building up the image on separate layers you are able to turn them on and off to see how the image is progressing, another advantage is that when erasing things there is no trace of where you went wrong. Equally as good you can delete whole layers leaving the rest of the image uneffected.

While using the Wacom Table a Scanned a photograph I had of myself and imported it into Photoshop. I placed the scanned image on the very bottom layer I then traced my features on individual layers.

When I first created the Photoshoped picture of myself I was quite proud of it, I had been trying to achieve this at home using illustrator and my mouse but the results were nowhere near as good. The next day upon reflection of the image I felt that there is a lot that can be improved and refined, but as with all things this will no doubt come with time and practice.