Social Media and Digital Strategy, Presentations & Training

This is a *very* partial list of my project portfolios:

Livetweet DisruptHR Madison and Milwaukee eventsThroughout each events, around a dozen HR experts take the stage to talk about disrupting the HR industry. I am hand to help share their stories with the Twitterverse.

Makeshift FestivalI manage social media ads to help raise awareness about this annual celebration of public art, food and public parks. In our inaugural year, we had over 4000 attendees. Learn more about Makeshift Festival.

Wrote and edited copy for websites, video scripts, social media and more

Conducted a thorough review of the caucus's digital program and created systems to move their program forward

Co-Organizer of Leading LocallyAlong with Alder Maurice Cheeks, helped organize this grassroots gathering of hundreds of people, passionate about creating a local community they are excited to call home.

United Way of Dane CountyMarketing Committee Member and Member of the Task Force for Transformation, assisting in helping to update their millennial fundraising approach.

Facebook Live CD Release PartyHelped a musician plan and roll-out a successful Facebook Live CD release party that received more views in one day than anything they had ever done prior. To the best of my knowledge, this was the first such event ever hosted via this new and exciting platform.

Board Member: Social Media Breakfast MadisonSocial Media Breakfast Madison is a non-profit volunteer-run organization with a focus on social media and empowering the community on this ever-evolving medium.

As a board member, I help plan events, coordinate logistics, assist in doing outreach to potential sponsors, and take on a general leadership roles for the organization's hundreds of active participants.

Madison Gas & Electric

Assisted in strategy and content creation relating to the rollout of Energy 2030

Livetweeted community-wide event

Conducted Twitter and Instagram trainings for their corporate communications team

State Assembly Race

Managed social media platforms, social ads and email program for state assembly candidate

Attended Democratic National Convention along with candidate to tell the digital story of his time in Philadelphia

Oversaw and managed their social media accounts (over 20k Twitter followers and over 30k Facebook likes) throughout the Affordable Care Act's roll-out

Trained local volunteers, help office hours and supervised local digital leads

Mayoral Race

Performed an in-depth analysis of campaign's social media presence

Offered numerous substantive changes to online strategy and provided general support in final weeks of the campaign

#BBQandACoined the hashtag while working on a campaign. Was co-opted by the DCCC.

Ice Cream Company

Developed strategy and oversaw creation of city-wide contest to name new ice cream flavors

Over the course of 10 days, with only a $500 Facebook advertising budget, managed ads that were seen almost 90k times by over 60k people and that netted almost 3500 engagements. Grew their Facebook likes from 493 to 869 for a 10 day increase of over 43%

Writing

Written extensively on many topics, from reviewing music concerts and blogging about the Middle East to livetweeting political events. Here's just a few examples of some of my past work:

Copywriting - from tagline creation and copywriting to general editing for numerous websites

Editing

I've edited a range of content, from PhD dissertations and Master's theses to Facebook posts, short stories, articles and artist bios.I've also been involved in editing numerous books on varying topics.