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We won’t lie – digital marketing can be complicated. Do you ever throw out the words segmentation, workflows, funnel, personas, A/B testing, etc. to a marketing newbie or someone not in the field? You’re often met with blank stares. This is unfortunate because these terms and everything that comes with them can be extremely powerful in making sure you...

The statement “if you build it, they will come” may have worked on the ball field, but you need to be careful with that mentality when it comes to your content marketing. It takes a lot more than creating content and pressing “Publish” to draw out a crowd. The success of your content marketing efforts is dependent upon a good...

What is the criteria for finding the right topic for creating an infographic? Is there even a set of rules you should follow? Discovering the most relevant and engaging subject for your audience is the most important part of infographic creation. Watch on for guidelines that will help in your infographic ideation process.

Having a great topic for your infographic design is only the beginning. An interesting topic may only make a dent in its appeal to your audience if it’s not researched properly. Research is the start to what will direct an infographic creation, but it’s the research conducted on behalf of the content that creates the engagement and retention. Valuable...

Everybody is creating infographics nowadays. As saturated as the market may be, this is not a bad thing. Infographics are still a valuable form of content that when done correctly, can stand out and perform for you as evergreen content for a long time. So how do you make an infographic rise to the top? Should you use an...