Touchpoints do more than just grab a user’s attention within the online catalog. They are a piece of the marketing puzzle and when implemented correctly they give your online catalog an advantage over your competitors. Touchpoints are interactions between the customers and your brand, improving customer experience and encouraging product interaction. They are designed to have minimal distraction to the design of the page and photo. They can trigger actionable pop-ups, product data page or additional information links. Just like in real estate, it’s all about location(really it’s placement), especially for the mobile experience.

Planning the careful placement of a touchpoint pays off when we take the product from a desktop/tablet two page landscape experience to the mobile single page experience. Placing that touchpoint too close to the middle of a two page spread could mean that part of the icon get’s cut off or is missing entirely. The practice for touchpoints is twofold, Don’t use so many that the user can’t see the product and watch that placement. Our production team are experts at the location part of this, but always welcome input as we produce your latest catalog.

$550-$2500! That is what it costs to ship (50) 7lb catalogs to a tradeshow booth. Once these giants of print are unloaded ready for you start handing them out, you notice the struggle, it’s real! Carrying around a 7lb catalog is cumbersome and a nuisance for your booth visitors. And there’s always a chance you could run out of catalogs. Having a few print catalogs can be a part of a cohesive booth layout, but here is a better way to present and distribute your catalog information.

Why is a digital catalog better at a trade show? It doesn’t cost anything to ship and it offers the tools to share catalog content specifically for show attendees. Providing the entire catalog is easily accomplished with an offline version loaded onto a USB. For real time presentations, at the trade show, use the USB version on a large screen and watch users navigate the pages, shop for products, and create order forms. Once attendees are done interacting with the digital catalog, ask them about their experience and hand them a USB with the digital catalog on it. How impressive is that? They get to take home the catalog in their pocket with your brand on the USB, it’s an impactful way to add brand awareness.

Let’s take the trade show experience to the next level. The digital catalog is a powerful stand alone tool but when put into the hands of your sales team and combined with our Tear Pages options, it creates unlimited options of what can be shared with the prospect. Tear Pages adds a wealth of benefits to the digital catalog, empowering your sales team to create and share custom publications to the extent that they can be used as presentations! Prepared ahead of time or at the trade show, Tear Pages makes a lasting impression that can also be used as a post show follow up. You can’t go wrong with an interactive catalog that uses your existing investment in print without the actual and intrinsic cost of bringing the big books to the show!

In the quiet of your office, working after everyone else has gone home, you take a look at the sales results from the latest catalog and there it is, GOOOAAAALLLLL!!! The cleaning crew is a little startled at your reaction, but the extra information you sent to Dirxion along with the catalog pages has paid off. Now you can attend the campaign summary meeting tomorrow morning with a clear ROI statement simply because you appended each product link with a unique campaign ID.

Google Analytics, Adobe Analytics, or one of the other e-commerce tracking options generally allow you
to create individual campaigns for tracking their performance. As is the case with Google Analytics, most of these options give you a tool to create unique parameters to add to your URL’s. When the Fall 2016 Catalog is ready to go online, you can use something like the Google URL Builder to create the appropriate add-on to your existing product URL. The result should look something like this, source=catalog&utm_campaign=lightingcatalogsupplement

When added to the catalog product links you can track the exact revenue coming out of the each digital catalog. Looking at the Conversions section in Google Analytics, you should see something like this.

Finally you go home for the evening knowing you have the right information that proves the value of the online catalog that Dirxion created for you.

An online publication is essential to keep your customers and clients in the know! When you have several publications our robust bookshelf is necessary for organization. This central location serves as a hotspot for users to filter, share and search through several publications at one time. While the bookshelf is amazing for external use it can be utilized internally to maintain a central location for things such as marketing collateral, newsletters, magazines and much more. If there’s a need to keep external and internal literature separate we have a multi-bookshelf solution. In fact, HD Supply has ten different bookshelfs!

A bookshelf with easy navigation and quick reference points eliminates stress and helps to reduce everyday problems for your team. A bookshelf of literature, provides users with a wide range of collateral including catalogs, sell sheets, newsletters, magazines and brochures in one convenient location. If users know it’s available it will be the one resource they go to, habitually. That equates to more people looking and engaging at the collateral.

Don’t have your team digging around the network for pieces of literature they can’t find. Give them quick access to all the literature they need in one central location with features to hone in on their specific needs. Let us help you get organized! Contact us to find out more and schedule a free demo.

Quickly — think of an industry that is still rooted in Adobe’s Flash technology?

Yes, a technology that has been on a downslide since the advent of smartphones; a technology that is nearing further disability from major browsers for its security vulnerabilities; and a technology that now exists in pseudonym (see “Adobe Animate”) because its creator so desperately wants to move on.

There are a few answers that come to mind, like computer gaming and video streaming, both of which are realizing the need to wriggle out of Flash’s development grips and find their way toward a more-reliable future. After all, Chrome and Firefox unexpectedly blocked Flash technology a little less than a year ago today. The block, though temporary, sent a grim message across the web to Flash developers: move on or risk having nothing.

The industry that Dirxion is concerned with, of course, is digital publishing. This industry is stubborn and resilient in its use of Flash, even though Adobe wants more to be recognized for its own transition to HTML5. Still today, nearly 10 years since the release of Apple’s first iPhone, most digital publishing kits are brought to you by Flash.

Each of these industries has been touched by Adobe Flash. Let that passive voice sink in for a moment. Anyone who has posted online advertising in the past five years has likely been relying heavily on Flash. It is that pervasive.

But now, nearly a year has passed since the Interactive Advertising Bureau (IAB) laid out an overhaul to its display creative guidelines that make HTML5 the new standard in interactive marketing. The efforts further encourage agencies to move away from Adobe’s Flash, which for years has been the unofficial standard. It was a hugely-important-but-unsurprising move by IAB. It really marked the end of Adobe Flash, and here’s why.

Google said the move will “enhance the browsing experience for more people on more devices.” It will also force a bevy of online advertisers to shape up before next year. Changes will come even sooner, with June 30, 2016, being a prominent date on which ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing. If things aren’t clear enough, Google deliberately points out that “it’s important to update your display ads to HTML5 before these dates.”

Some loyalty to Flash is easy to understand: since its invention, Flash has been the lifeblood to industries like digital publishing. Dirxion, along with everybody else providing such services, was at one point deeply entrenched in Flash.

But IAB, Google and a whole wide world of HTML5 developers wants to show us that Adobe Flash is the past, HTML5 is the future and too many of us are stuck in a messy in-between. Fortunately, it doesn’t seem like there is an option, and it is mobile-or-bust in a smartphone-entranced society. HTML5 will eventually prevail.

As a sales rep, imagine walking through the halls of a laboratory, beakers and microscopes are abundant and every person you encounter is wearing masks, gloves, and protective gear from head to toe. Sounds like something out of a movie, right? Well, this is the everyday environment for a Lab Equipment Sales team and it’s not easy.

With tablet in hand, you’re ready to discuss new products and create an order list. But first to accommodate the sterilization needed for lab surroundings you need to take out sanitizer to clean your hands and wipe off the tablet. Lab experts know that you see many different types of businesses so when they see you taking extra steps to adapt to their unique work space, it will convey a level of professionalism and understanding of their needs.

Aside from creating a knowledgeable and professional appearance, the digital catalogs and bookshelf will make the entire sales experience a breeze for you and your customers. Sales teams have enough to worry about; knowing all the details of each individual product, how it works, how to demonstrate it and being up to speed with all the terminology associated with their industry, worrying about where they can find the most current print collateral, finding the physical catalog, or a particular item within the catalog. Having a bookshelf with easy navigation and quick reference points eliminates that stress and helps to reduce everyday problems in the field. Why lug around large physical catalogs or scroll through a library of pdf’s when you can use the online catalog bookshelf search and find everything at the touch of a screen? Having a central location, right on your iPad or laptop, to access marketing material or product information will give you the power to quickly search and answer any questions your customers might have.

Digital catalogs with a bookshelf will help you always look prepared and informed so you can focus your time on demonstrating great products! Contact us to schedule an overview of features you won’t find anywhere else.

“In 1960 New York City – the high-powered and glamorous “Golden Age” of advertising – Don Draper, the biggest ad man in the business, struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels.” (http://imdb.to/1Paqu9j) Meanwhile masses of sales and marketing teams were creating 3 ring binders like mad men. Piecing together all those catalogs and collateral sections together manually and adding urgent updated pages when needed.

In 1996, Nintendo 64 was released harboring some of the most influential games ever available; Super Mario 64 and The Legend of Zelda. All while N64 was being sold in masses, some daring marketing teams moved on to file sharing the collateral on a ‘hard to find’ local drive.

Then came PowerPoint, which really didn’t come on strong until 2002. In 2002 the animation engine in PowerPoint was massively overhauled, allowing users to create advanced and custom animations. It was a great upgrade but training was needed. The files were still too large to email and there is no interactivity available.

Online file sharing through companies such as DropBox™ was the next big thing to hit, it’s great for sharing files but anyone with access to the folder can delete or move files at anytime. It’s also not going to be your go to for presenting high quality publications and content to your customers.

From sales binders to online file sharing, these widely used options lack in key areas, especially transactional sales, searching capabilities, and responsive online/offline use. No one wants to have all these options spread out randomly, it gets confusing and cumbersome for the user. Combining all your needs into one solution packed with powerful tools will arm your sales team to smoothly overcome these obstacles.

We create the online catalogs designed to increase engagement between customers and sales. By using an order form or integrating with your existing eCommerce site, the barriers to purchase are significantly reduced.

New York City Public Library — Featured in over a dozen major films including Ghostbusters, Spiderman, and Breakfast at Tiffany’s. Truly a great library.

Great Library of Alexandria — The largest and most significant library of the ancient world. Unfortunately destroyed by Julius Caesar.

The Library of Congress –Home to 32 million books and 61 million manuscripts. Ranks #1 in the list of most famous libraries according to LibraryScienceList.com

Your Digital Catalog Library — Creating a robust collection of your catalogs and associated literature can be an overwhelming task. Part of this process is making sure everything is showing up in the correct order and has the functionality that both external and internal users need. It’s really more of a bookshelf than a library, but Dirxion can make it great for you with benefits that include:

Easy to navigate filters

Search across all brochures and literature

Quickly browse through the pages on your desktop, tablet or smartphone.

Branded for you so that customers know who they are working with

Tear Pages tool created for sales users needing to create custom presentations to share with customers

The automotive parts world is vast, overwhelming, and time sensitive when it comes to searching for products. Users rely on the seller to provide a large amount of information as quickly as possible to identify the perfect fit for every project. Pairing digital catalogs with print and in-store options are a perfect solution to reduce wasted time and keep customers engaged.

CRC prides itself on being a leader in the DIY market. With the bookshelf of online catalogs we created for them, they provide users with a wide range of catalogs, sell sheets, and brochures in one convenient location. This helps users across all their product lines make informed purchase decisions.

Similarly, Obsolete & Classic Auto Parts wanted to insure their online presence conveyed the same usefulness that customers receive when they call in using the print catalog. Their shoppable interactive catalogs gives both Ford and Chevy owners the best and most comprehensive online library of classic parts.

Napa recognized the need for a multi channel approach for their monthly promotions. A customer needs to quickly locate merchandise specials and their online catalog offers a clean, fast and responsive navigator to find options and make the correct choice.

Shift gears and accelerate your digital catalog with Dirxion Compass. We’ve been producing digital publications for almost 20 years, and we offer top notch customer service. Our sales team will provide a step by step experience guiding you through all the small details. If you’re ready to find out more information (with no commitment) contact our friendly sales team today.

The cold, metal air brushes against Joe’s cheeks as he begins his work day. The sound of heavy boots echo through the industrial building. Just as he flips the switch — ZAP — a light goes out, 100 feet above him. Joe quickly reaches into the bag he is carrying and feels an instant sigh of relief as he finds his iPad. He knows that he can find the replacement light fixture in about five minutes by searching the digital catalog filled with industrial lighting. Joe orders the light he needs, pays for it right then (through a seamless e-commerce tool) and moves about his day.

It’s important to supply your customers with a quick reference tool to help keep operations running smoothly. By providing a digital catalog, teams all over the commercial lighting industry, can shine a light on efficiency in their workplace by creating and placing orders on any device at any time. Dirxion gives you and your customers the opportunity to order sustainable products from a sustainable, digital catalog.