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Campbell's says customers want soup K-cups

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The company that condensed soup so that it could fit in a 10 oz. can wants to condense it even more so broth fits in a K-cup. Cambell's Soup today announced that it had teamed up with Green Mountain, the maker of single-serve coffee makers and K-cups, to introduce a new product line of soup in K-cups.
(Star-Ledger File Photo)

It's not just what the hungry might resort to as a broken stove or busted microwave workaround. It's the concept behind Campbell Soup's newest product and, the Camden company says, exactly what you want.

"Consumers told us we should put Campbell soup in these machines," Brian Kelley, CEO of Green Mountain told the Associated Press, referring to single-serve coffee makers that use K-cups in place of loose coffee grounds and filters.

The company has teamed up with Green Mountain, the maker of said machines and K-cups, to produce a line of soup "snacks" that can be prepared with the machines that have become a mainstay in offices. Campbell's is still formulating its recipe and couldn't provide nutrition information yet, but said these new packs will not be full meal portions.

Each one will include a packet of dry pasta and vegetables that gets combined with a K-cup's worth of broth made with the coffee maker.

When Campbell and Green Mountain launch the product next year, it will feature three varieties, including Chicken Broth & Noodle.

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Last year the company made a big push to liven up its image — and sales — by rolling out new flavors that appeal to people in their 20s and 30s. Their "Go" soups, with flavors like Creamy Red Pepper with Smoked Gouda and Spicy Chorizo & Pulled Chicken with Black Beans, come in microwavable packets.

"Our soup and simple meal business is a powerful engine, but by itself, it cannot take us where we want to go," Denise Morrison, Cambell's president and CEO, told The Star-Ledger last year. "We know it needs repair. We know how to fix it, and we know how to grow it."