Private Brands Shortlisted for Design Awards

The English design magazine Design Week announced the shortlist of winners for their 2010 Design Week Awards.

All awards entries are assessed by a panel of eminent judges, purely on the quality of design and execution. Aesthetics and innovation, appropriateness of form and function, the creative use of type and texture, of color and of space will all be considered.

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).
Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.
Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.