Sprint ends 50% off deal, simplifies on Unlimited plans

For example, AT&T now offers its customers a $25 discount on DirecTV if they subscribe to its Unlimited Plus plan. From there, two lines of unlimited data will cost you $40 per month, while four lines of data will cost $30 per month. If you walked in off the street with a bill from a competitor, Sprint would offer the same data and minutes for half the price.

"More than 90 percent of our customers are already choosing Unlimited", said Chief Marketing Officer Roger Solé. "This new plan continues to offer the best price for unlimited among all national carriers".

Only a few weeks ago the wireless carrier market saw a sudden shift to unlimited plans when Verizon made the move to offer them again. The carrier said its video streams are capped at 1080p, music streams are capped at 1.5 Mbps, and gaming streams are capped at 8 Mbps. Sprint notes that this revamped unlimited data option includes 10 GB per month, per line of mobile hotspot data.

If you consider the fact that HBO NOW goes for $15 a month, you're really only paying a bit over $30 for a premier data plan.

"Sprint launched "50% off" in 2015 as a bold offer to attract customers, and it was extremely successful. We're now taking the next step in our transformation - simplifying the choice for customers by primarily offering one plan: Unlimited". Sprint's strategy was to lure customers in and then upsell them to a more expensive service later, but with so many customers already being on unlimited plans, there was nothing to upsell. For example, Sprint has been pushing its 50% off promotion for the last three years, but it has chose to end the promotion this week, according to The Wall Street Journal.

However, that does not work when consumers switch from an unlimited plan because the telecom company has nothing to upsell. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. Pricing shown with $5/month AutoPay discount applied within two invoices.