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CBS News – These TV brand names top the social media rankings

The Food Network and E! Networks don't attract nearly the viewership of ESPN, the highest-rated channel. But they're the leaders in social media, an area of growing importance to advertisers.

Food Network, which is owned by Scripps Networks Interactive (SNI), topped Engagement Labs eValue rankings of the most-engaged TV networks on Facebook (FB), while E!, owned by Comcast (CMCSA), scored highest on Twitter (TWTR). The company's metrics are calculated using a host of variables, including Facebook likes, retweets and how often networks engage with fans on social media.