Configuration entails entering the proper codes provided by your demand partners. These codes are what ServerBid passes along in its requests to initiate the unified auction process. The codes provide the demand partners with the information they need to submit an informed bid.

Activation is the actual presence on webpage, or within your ad server, that will call to ServerBid. The process for Activation depends on how you are currently running RTB at your sites. ServerBid currently supports 3 methods: