Newspapers headlines screaming of latest Wall Street crackdown trigger our worst fears and effectively spoon feed active fund management business. Anguished by paranoia, many are forced to believe they need a captain to steer their boat in dangerous waters of speculation and run to financial advisors, begging to be ripped off. Simple and effective mass psychology: we get scared by complexity we do not understand and surrender to panic, thinking that a professional investment salesman will “know it better”.

Then come those who believe they’re smarter then others and are seduced by stock picking game. When I came out of uni and was starting my first job, internet technologies created a bunch of individual stock pickers providing online trading platforms to the masses. How ironic is that when internet bubble which gave them the trading tools popped with the power of a Tsunami, self-made stock pickers were washed away by the waves. I was young and irrational back then and I used to say: “I invested most of my money in Rum and Coke and it always paid off”; I still believe Rum and Coke beats stock picking. If you’re tempted by the game, google “stock picking contest”: you’ll find endless stories on how sheeps, monkeys, babies and maids routinely beat celebrity stock pickers.

While paranoid and smart-ass tribes run free in modern investment prairies, wealthy fund managers, banks and salesmen of all sorts look and pile up money waiting for next bonus.

Luckily, there is a third tribe, to which all of us should aspire to belong, which sits at the opposite side of investment strategy spectrum. You all probably know Warren Buffett and his legendary quote:

“When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.”

I have to admit that I never heard of John Bogle until a few weeks ago, when a friend of mine dragged my attention to the subject of investment strategy and now I am totally fascinated by his personal story.

I recommend reading John Bogle biography and interview below to discover why this calm gentleman, father of 6, is the granddad we all would like to have.

In a few words, he is the founder of Vanguard Capital and one of those American self-made entrepreneurs that still consider failure an essential ingredient of success. Even more, he debunked finance industry and created the first index fund ever, inventing a model that puts common sense in the spotlight of investment theater.

Thanks to John Bogle, we no longer need financial advisors: every you and every me can read, understand and apply his pillars to creation of a solid economic future. I stop here, have a good reading!

6 Questions interview to John Bogle

Interviewer: What is the best recipe individual investors can follow to maximize their long-term wealth?

Jack Bogle (JB): Well, the best recipe for the individual investor, I think, is simple but not easy to do. But you have to do it. Save you must, is the first rule, because if you don’t save anything, you will end up at retirement with nothing. And none of you want to do that. So that’s the number one rule.

When you start to invest, make sure you’re very broadly diversified. Make sure you keep costs out of the equation. Trade the absolute minimum. Trading is ultimately a losing game, so the more turnover you have in your portfolio, the less well you’re likely to do. And keep at that.

I’ve often said, also, when you get those regular retirement plan (…) don’t open them. Don’t peek. And when you do peek—which you’re only allowed to do when you get your final retirement statement—be sure you have a cardiologist standing by. Because you will be so amazed at how much money you’ve accumulated over 20 or 30 or 40 or 50 years that you won’t believe it. You’ll probably faint, or something worse, and there will be a doctor there to revive you.

You should definitely start with a base of equities. And by far the best way to own equities is to own them through either a Standard & Poor’s 500 index fund or a total U.S. stock market index fund. Hold it forever—Warren Buffet’s favorite holding period—and you will win.

Doing those things really works in the long run. You will do better than your neighbors. There’s no way around the math, because you will capture the stock market’s return less about five basis points—five one hundredths of one percent. You get almost all of it. The money goes to you, not to the managers, not to the salesmen, not to the brokers, not to anybody else, but to you. So that’s the tried and true formula and it will work. It has worked.

So, do all those things. And then, as I’ve often said, stay the course.

Interviewer: Do you think there are any advantages individual investors have over professional investors? If so, what do you think they are?

JB: Well, individual investors can chart their own course, number one. Now, that means it’s a curious way of looking at things, because professional investors are often running individual investors’ money. But that need not be; you can run your own money. But don’t do things like buy individual stocks or even individual funds, because you’re subject to a lot of risks out there.

I’ve talked a lot about the index fund, but what it does is eliminate the risk of picking individual stocks. It eliminates the risk of picking managers that fail, and it eliminates the risk of various sectors. Is growth going to do better than value, for example? With index funds, you don’t have to worry about those three principal risks of equity investing. In index investing, they’re all eliminated, so it just plain makes sense to do it that way.

Interviewer: What are the most common mistakes you’ve seen investors make? And can you give suggestions on how investors can try to avoid repeating them in the future?

JB: Let me count the ways. Let me count the ways that investors make mistakes when they invest. First, all of us go into investing like we do everything else. We think we’re above average: We’re above-average drivers, and we’re smarter than our neighbors. That’s not true. In the world of investing, we’re all average. We all divide up the stock market’s average. Some of us can do better, but for each one that does better, somebody else does worse. It’s a zero-sum game.

But it’s not a zero-sum game once the croupier, the broker, the salesman and the money manager gets into it, because their costs come out of those returns. So the stock market is a loser’s game. For all of us together, as investors, there’s no way around this so you might as well lose the absolute minimum. So keep costs down as much as you can. Keep fees down as much as you can. Keep sales loads down. Basically, I would say to eliminate them.

Keep portfolio turnover down as much as you can, because activity is the enemy of the investor. It costs money, and it’s often, because of your behavior, counterproductive. For example, we know in this industry, the mutual fund industry, that investors look at fund performance and think it’s a prologue to the future. So when a fund is hot, if you will, they pour their money into it. Then the fund cools off, because all funds revert to the market mean. Then they get out of the fund and get into another hot fund. That’s a way to guarantee that you will not have very much money by the time you retire. So that’s yet another mistake, relying on past performance, because the past is not prologue to the future.

But you should try not to react, because the stock market is a giant distraction to the business of investing. How do you solve these behavioral problems? Well, the way to solve them is not to engage in them. Don’t engage in trading. Here, again, obviously, the index fund comes into play. It’s the one fund that you don’t need to trade.

Still another mistake is listening to tips and rumors, and all those kinds of things.

Another mistake is, I think, the feeling that we need to take action in a very different way than I was just talking to you about. And that is, we react to events in the marketplace. We react to the idea that the Federal Reserve is going to do something, or China is going to do something, or Russia is going to do something. Or the Republicans and Democrats have a debate, whatever it might be.

Our promise, here at Vanguard, is that you will have the same non-manager that you have today when you retire 50 years from now. That’s what the index fund is. People are not aware of this, investors are not aware of this. But in other funds, the typical fund manager changes every eight years. Typically, half the funds in business now will probably be gone a decade from now. There’s a lot of noise in the fund business that you can’t capture.Eugene Fama and Kenneth French, the academics at the University of Chicago and Dartmouth, tell us that a money manager has a 3% chance of beating the market over 50 years. Well, if you own two managers or three managers, that 3% drops to 1% and then probably, finally, 1/10th of 1%. I hardly need to tell you that those are terrible odds. So do the simple thing: Capture the market return and, if you can, just keep that in mind.

Another rule is don’t peek. Don’t look at your statements when they come in each month: your statement from your IRA, or your 401(k), your personal retirement account. Don’t look. It’s just distracting. It will grow; just be patient. And don’t open any of those envelopes until the day you retire. When that day comes, as I said earlier, my strong recommendation is that you have a cardiologist at the house, because you are probably going to have a heart attack when you see how much money you’ve accumulated.

You won’t believe it because the miracle of compounding returns—if it’s not overwhelmed by the tyranny of compounding costs—just produces remarkable returns. Albert Einstein called compounding the greatest economic miracle of all time, or something along that vein.

Interviewer: If you could share one lesson with individual investors, what would it be?

JB: Don’t worry about the complexity of investing. This is put out as a complex business. You hear opinions all day, every day—newspaper, television, magazines, the media generally—talking about the stock market. Ignore it. Do your best to ignore the noise and just go about your own path of investing.

Because this is not a game about the markets; it’s a game about the productivity of American business—the dividend yields that you receive and the earnings growth that follows when the rest of the company’s earnings are reinvested in future opportunities. So right now stocks are fairly highly valued, I don’t think dangerously so. It may take time, if we get a revaluation in stocks, measured by a price-earnings multiple. But over time, it will take care of you. The market will take care of it, just by its internal rate of return.

Interviewer: Many AAII members are near or in retirement. Is there advice you could give them about getting their grandchildren interested in investing?

JB: Well, I’ve done it the easy way. I have 12 grandchildren. And I’m not sure I’d recommend this to anybody reading this, but what I do is put money away for them every year in a Vanguard balanced index fund: 60% total stock market and 40% total bond market. That’s very conservative, because I’m a conservative person. And I’ve been doing that for a long number of years and it’s amazing.

I’m going to have to have it tied up in some kind of trust so that they don’t get it too soon. But they will be nicely taken care of. I mean, it’ll be enough to help them buy a new house or something like that, when the time comes. Or start a business. Whatever they want to do.

I talk to them about it, just once a year. Talk about how simple it is. Talk about the principle of balance. If the stock market has a very good year, I’ll say, “You know, I would’ve been better off having all the money in an S&P 500 index fund, or a total stock market index fund.” And they don’t dwell on it. I don’t tell them the value of their accounts, by the way. Everybody has a different feeling about that.

But, essentially, the way to get children interested is to have stock-picking contests and that kind of thing. I think that’s very unhealthy, because that’s not what investing is all about. They should be thinking about compounding of returns. Show them what a compound interest table looks like. It might be a little complicated for some of them, but just show them the difference between a 5% return and a 1% return and a 7% return or 8% return over a long period of time. Their eyes will bug out, as the kids might say.

Everybody has to do this their own way. If I had to do it all over again, I probably would’ve picked a total stock market or S&P 500 index fund with no bonds. And that’s maybe what you want to do, depending on the age of your children. A lot depends on that. It’s your decision, but it’s basically an asset allocation decision and the decision to totally diversify the portfolio. Keep them posted on the returns of the portfolio (personally, I don’t reveal the actual amounts in their accounts) once a year or something like that.

Interviewer: Are there any personal achievements that you are most proud of?

JB: Well, you know, yes, there are. First of all, I’m proud of my family. I will have been married 60 years this coming September to my wonderful wife. We’re the parents of six children and the grandparents of 12 and various in-laws—grandchildren-in-law or whatever we call them—and we’re happy to see them get through life as good citizens. They’re all doing very different things. Some of them are struggling a bit; everybody has those things in the family. But the idea, I think, is to produce good citizens in this country, and I believe we’ve done that.

Of course, I’m proud of starting Vanguard. There’s a song from Miss Saigon telling about one of the orphans over in Vietnam. “Conceived in hell and born in strife,” is the way they describe it in the song. And that’s the way Vanguard started. It was a very messy start. It took a lot of determination to bring it around. I’d been fired from my previous job. I was basically at sea, disgusted, disappointed, tearful, but I knew I had to find a new way in life.

And that led to starting Vanguard. That led to two of my very best ideas, which are the two I’m certainly the most proud of. One is our structure and number two is our strategy. The Vanguard mutual structure, where we operate the funds for the benefit of shareholders and at cost, is one of the great ideas of all times. And it’s so popular in this industry that after 40 years of leadership we have no followers. Think about that one for a minute.

As to strategy, we immediately focused on the index fund. We had a lot of managed funds in those days—a number of them, maybe half a dozen. But the future was always going to be with the index fund. It was going to take a long, long, long time for the index fund to get anywhere, so we made the other funds as index-like as we could with relative predictability of their portfolios compared to their peers. They have correlations of 98% or 96% with their peer groups, so they don’t depart very much and win on cost.

Those are good ideas. Those are sound ideas. Those are ideas that conform with the relentless rules of humble arithmetic—you know, two plus two equals four. They’re very simple ideas, and they’re very inexpensive ideas, and they’re ideas that are very easy to implement. They, with the help of a few other funds in Vanguard, are basically changing the nature of the fund industry. And I’m proud of the company we have here, proud of the people that work here.

I also have two other totally different achievements that I’m also proud of, and that will end my list. That is, I helped lead the rebuilding of a school I went to, Blair Academy. It’s now one of the strongest independent schools in America. I’m also proud of helping to build the National Constitution Center down in Philadelphia, which has the lofty purpose of trying to make the average American, people like you, understand the meaning and importance of our United States Constitution.

When you get to improve the educational system, in a little way; increase awareness of our national heritage; start a good company with good values, strategies and structure; and have a good family, what else is there?

Five pillars of sound individual investment

John Bogle gave several guidelines for how individual investors can achieve long-term success. Among them are:

Save: This is the first rule. If money is not routinely set aside for investing, a person will end up in retirement with nothing.

January 2018 update

Smart beta investment portfolios offer the benefits of passive strategies combined with some of the advantages of active ones, placing it at the intersection of efficient-market hypothesis and classic value investing.[1]

Offering an optimal blend of active and passive styles of management, a smart beta portfolio is low cost due to the systematic nature of its core philosophy – achieving optimal efficiency by way of tracking an underlying index (e.g., MSCI World Ex US). Combining with optimization techniques traditionally used by active managers, the strategy can offer risk/return potentials that are more attractive than a plain vanilla active or passive product.

Morningstar, a leading investment research firm, asked John Bogle his opinion on smart beta. The below is copied from Morningstar website.

Christine Benz:Hi, I’m Christine Benz for Morningstar. Strategic beta products have proliferated in the marketplace. As part of the annual Bogleheads conference, I sat down with Vanguard founder Jack Bogle to get his take on these products.

I’m guessing that you are still feeling that these products generally don’t deserve a role in investors’ portfolios.

Jack Bogle:They’re giving you a false promise. Value is going to do well some of the time. Look at the resurgence of the growth this year. Our growth fund index is up 21% this year and our value fund index may be 8, something like that. Complete reversal of what it was last year. These things have happened since the beginning of markets. It’s called reversion to the mean.

I have my little debates with Cliff Asness on this. He thinks value is pretty much eternal, and I don’t. We remain very, very good friends. We can talk about these things rationally, and I would consider him one of the giants of the alternative asset industry, not the hedge fund industry because none of them are hedge funds or most of them are not hedge funds.

The market is going to do its rotation. Stocks are going to get overvalued. Stocks are going to get undervalued, and when somebody figures out that they’re undervalued and buys them, it’s a great opportunity. But don’t forget he bought them from somebody who sold them. There’s no way to beat the market overall. There just isn’t because we’re all trading with one another.

These things, I’ve been saying them for a long time, I think I was saying the day I got born in 1929, probably a little garbled. I just don’t think in the fundamental rule of the markets is an absolute rule. The less you trade the more you make; and the less you pay, the more you make. You put those two things together, and the answer miraculously appears up in the sky in red lights: index funds.

So, what can you do? I try and think what can destroy this hypothesis? I listen when somebody writes something bad about it, I read them with care. I think through what they’re saying, and I haven’t found one that’s worthwhile. I mean, the idea that we’re Marxist is crazy. There are a lot of them floating around.

This an idea that no mutual fund can own more than one stock in the industry. This from people who don’t know how to–in their own words–who don’t know how to even define industries. I mean, I don’t know what industry Amazon is in. Maybe you do.