Go
Daddy has signed actress and model Bar Refaeli to star with Danica
Patrick in one of its two 30-second Super Bowl commercials this year.
The question now is how the two women will illustrate the Go Daddy
customer story for television’s most-watched event.

The commercial is titled “Perfect Match,” though details of the ad
concept are not being released. This will be Bar Refaeli’s first-ever
Super Bowl commercial. Bar is an Israel native and ranks number one on
the Maxim Hot 100 list for 2012. She’ll share the screen with
Danica, the Go Daddy Girl known for being in more Super Bowl commercials
than any celebrity in television history, 12 after this next campaign.

“We think we’re going to make special Super Bowl magic with ‘Perfect
Match,’” said Go Daddy Chief Marketing Officer Barb Rechterman. “This ad
marries Go Daddy’s edgy brand with our reputation for taking care of
customers in a way we think will be surprising and, more importantly,
entertaining.”

The ad was developed by Deutsch NY and is being filmed in Los Angeles
today.

“The opportunity to be in a Super Bowl commercial is thrilling … and to
partner with Go Daddy is something I just couldn’t resist,” Bar said. “I
feel like the ‘Perfect Match’ commercial is a chance to be in an iconic
Super Bowl spot that not only leaves people talking, but shows everyone
what Go Daddy is really about. I really look forward to meeting Danica
too!”

The two have a few things in common. Both have been featured in the Sports
Illustrated Swimsuit Edition, each have built strong brands using
the Internet and understand the power of the Web. “I think we both know
how important online is for any up-and-coming business today and Go
Daddy is THE place to go if you’re looking to build a brand online,”
said Danica.

“Go Daddy attracts a lot of marketing attention,” Danica explained.
“What really makes Go Daddy special, though, is the way they ‘get it
done’ for their customers – their brand of personalized service is
unlike anything in the tech industry … the commercials are just the
icing on the cake and I think ‘Perfect Match’ will be one of those ads
people rewind to see over and over.”

This is Go Daddy’s ninth consecutive Super Bowl campaign. Over the
years, the iconic TV commercials have generated massive media attention
for Go Daddy, the world’s top Web hosting
and domain name provider serving nearly 11 million customers, many of
whom are small business owners looking to leverage the Internet.

“The Super Bowl ads definitely got my attention over the years,” said
Van Bond at Van-Tech
Industries, a longtime Go Daddy customer. “But what really makes Go
Daddy a great company to do business with is how they take care of their
customers. I challenge you to name an Internet company that offers
round-the-clock, bend over backward telephone support … and provides
top-notch, easy to use products to help small businesses grow. That may
not sound all that sexy, but when you’re building a business, that’s the
bottom line. That’s why I use Go Daddy.”

While the commercials aren’t Bond’s top reason for loving Go Daddy, he
did confess his plan to watch for the ads on Super Bowl Sunday.

Go Daddy is the world's largest domain name provider, Web hosting provider
and new SSL certificate
provider, focused on helping small businesses grow larger. Go
Daddy provides dozens of cloud-based services and is the largest
worldwide mass-market hosting provider by annual revenue according to
451 Research (Mass-Market Hosting Report-Fall 2012) and is the #1
provider of net-new SSL certificates for 2012, according to
the Netcraft, LTD Secure Server Survey. To learn more about the company,
visit www.GoDaddy.com/PR.

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