Mexican Type Design

“Soberana is a type family designed for the exclusive use of the federal government of Mexico during the 2012–2018 administration. Our two sources of inspiration were Roman inscriptions and the straightforward structures of contemporary sans serif families. There are four versions: a serif for titles called Titular, a sans for body text, and a serif and a sans condensed. Soberana represents a new government initiative, its distinctness from previous governments and the values that characterize it—modernity, simplicity and flexibility—without compromising institutional values or formality. The Soberana type family, along with the institutional identity developed by the agencies Bamf! and Olabuenaga Chemistri, covers the complex requirements of federal communication.”