What We Did Here

We were originally tasked to work with TBG on collateral materials but as we dug into several projects it became clear that the company would greatly benefit from a brand identity exercise beginning with a brand personality workshop. Through the brand personality workshop we defined the tone and language of TBG and then moved on to a logo refresh. After which the new brand identity and language were implemented through a new website along with all their electronic and print communications both internally and externally.

After successfully executing on the TBG brand we were invited to implement the same process for the TBG Education Foundation.

About TBG

In 1997, a group of 56 construction companies got together and decided to do something about the out of control costs of workers’ comp insurance. The plan was simple: join together to create a self-insured workers’ comp fund based on the principle…

“If responsible people acted responsibly, everyone wins.”

Today, that idea has grown to become the #1 self-insured workers’ comp fund in Minnesota, exclusive to the construction trades. Through TBG, the construction industry has access to affordable, high-quality workers’ comp tailored specifically to their needs. They have a partner who fully understands their risks and is committed to helping them lower costs, create safer workplaces and take better care of their workers. That’s how we make workers’ comp work.