Wix Wants to Help You Build a Beautiful Website With AI

Artificial intelligence technology is making its way into more and more corners of our lives, so why not into design? Yes, beauty can be quantified and generated by computers, just as computers can win on Jeopardy and answer your questions in Facebook Messenger and Skype.

Wix CEO Avishai Abrahami says his company has achieved this ability to generate design beauty with its Artificial Design Intelligence (ADI) technology.

Wix was already a PCMag Editors' Choice website builder before this announcement, but the company has taken its service to the next level with ADI. In several business examples, including a personal fitness trainer, a watch seller, and an ice cream store, Abrahami showed that, indeed, attractive but unique sites could be automatically created with minimal time investment.

The new wizard-like site-building tool scrapes the Web for content about your business and generates an appealingly designed site automatically, complete with your company's contact data and images found on the Web. ADI generates designs using fonts and colors that work together artistically and with the images. And you can still choose among different styles and do detailed customization on your site after it's created.

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It's just about the easiest way I've seen to get a business website off the ground. Abrahami said the goal of ADI is "to ensure and outstanding design every time for everyone." But he also stressed that the created sites will be unique, not cookie-cutter affairs like site-builder templates of the past. The system generates differently mooded sites depending on the category of the business. Impressively, the tool can even incorporate time-scheduling and online shopping capabilities.

Wix is not alone in the quest for auto-generated sites. Another Israel-based tech company, Otonomic, also automatically creates business websites based on the business's Facebook page. Wix ADI uses multiple Web inputs and doesn't require you to authenticate to your social accounts as Otonomic does. And The Grid is an invite-only beta service that also claims to use AI to build custom sites.

Wix was founded in 2006, now has 1200 employees, 86 million users, and revenues of $324 million, according to Abrahami. Wix ADI will be rolling out to the public over the next few months.