WEBVTT TALKED ABOUT HOW THECLAIMS MADE AGAINST HIM HAVEAFFECTED HIS BUSINESS AND HISFAMILY.rt>> IF I DON'T DO IT, WHO WILL?SOMEBODY HAD TO TURN AROUND ANDSTOP THE BULLET?ANDY: THAT IS WHYrt HE SAID HEDECIDED TO FILE AANTI-DEFAMATION LAWSUIT AGAINSTMCGILL.CRUZ WAS TARGETED BY GILLrt,ACCUSING HIM OF BEING INVOLVEDWITH CRIMINAL ACTIVITY.>> IT WASrt AN ABSOLUTELYFRUSTRATING MOMENT OF TRYING TOFIND OUT THE ANSWER WIDE.I STILL CAN'T ANSWERrt THAT, WHYHE'S DONE WHAT HE'S DONE.ZMDY: HE'S ONE OF THREE LOCALBUSINESSMAN -- ANDrtY: HE IS ONEOF THREE LOCAL BUSINESSMENSEEKING DAMAGES AGAINST GILL.GIrtLL LAUNCHED A MULTIMEDIAATTACKS AGAINST ALL THREE MEN,WHICH THEIR LAWYERS SAY WAS NOTBACKED UP BY A SHRED OFEVIDENCE.>>rt HE USED HIS MONEY AND TALENTSTO TAUNT.HE USED HIS MONEY AND TALENTS TOTHREATEN, AND HE USED HISELECTRONICrt BILLBOARDS AS A TOOL.rtANDY: IT IS NOW UP TO THE JERKTO DETERMINE A DOLLAR AMOUNT.CRUZ SAIDrt OF THE FALSE CLAIMSHAVE HURT HIS FAMILY ANDBUSINESS.THE HARDEST PART HAS BEENEXPLAINING THE ATTACKS TO THEIRDAUGHTERS.>> IT'S BEEN TOUGH.>> WERErt THERE ANY EASY ANSWERSTO THOSE QUESTIONS?>> THERE ARE NO EASY ANSWERSBECAUSE IT DOES NOT MAKE SENSE.

A jury will decide this week how much money will be awarded to three men who were the focus of multimedia attacks that a judge said damaged their reputations.

Lawyers for the plaintiffs called the accusations against their clients gross lies. The attacks began in 2015 and continued up to this week, attorneys said.

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"If I don't do it, who will?" plaintiff Andy Crews said. "Somebody had to turn around and stop the bully."

That's why, Crews said, he decided to file a defamation lawsuit against Michael Gill. Crews, the CEO of a major car dealership in New Hampshire, was targeted by Gill on electronic billboards and through social media accusing him of being involved with criminal activity.

"It was an absolute frustrating moment to try to find out the answer why," Crews said. "And honestly, I still can't answer that, why he's done what he's done. I can't."

Crews is one of three local businessmen, including banker Bill Greiner and developer Dick Anagnost, who are seeking damages against Gill.

Gill, who attorneys said runs a successful mortgage company, launched multimedia attacks against the three men that their lawyer said were not backed up by evidence.

"He used his money and his talents to taunt," attorney Steven Gordon said. "He used his money and talents to threaten and used his electronic billboards as a whipping post."

Gill chose not to attend the first day of testimony. The court has already ruled that Gill is liable for damages, and it's now up to the jury to determine a dollar amount.

Crews said the false claims have hurt his family and his business. His wife, Melissa Crews, said the hardest part has been explaining the attacks to their daughters.

"It's been tough," she said. "Were there any easy answers to these questions? There's no easy answers, because it doesn't make sense."

Gordon said he has not decided exactly how much he will ask the jury to award in damages.