A precursor of organic hair removal, Laurence Dumont created in 2009 Laurence Dumont BIO, the first line of organic hair removal sold in GMS. In the same year, the brand launched Miss Epil, a range of revolutionary depilatory creams, equipped with an odor sensor. Anxious to offer its consumers products that combine performance and respect for the skin, Laurence Dumont launches in 2010 Haute Tolérance, a range of depilatory creams to 80% of natural origin.