Pols ice cream has been enjoyed in Latvia since 1971, and it is one of the most powerful brands in our country. With the return to the initial recipe (from natural milk and cream), came a new packaging a new strategy.

Solution

The entire Pols advertising strategy is based on two directions: A childhood favourite primarily, and secondarily all associations connected with Pols North Pole, polar bear, cold, snow and ice. Both these directions are naturally characteristic of the Pols brand.