Last year, Federica Marchionni became the CEO of Lands’ End after a career at high-end companies like Ferrari and Dolce & Gabbana. She was tasked with repositioning Land’s End as a luxury brand, but her efforts fell flat. On Monday, she announced that she was stepping down immediately.

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Earlier this year, Lands’ End made Gloria Steinem the face of the brand, but this sparked widespread outrage from pro-lifers. Several schools boycotted the brand, which was a serious loss since Lands’ End supplies many school uniforms. The company ended up apologizing for using Steinem in marketing, only to face the ire of feminists.