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Echinacea purpurea (eastern purple coneflower or purple coneflower) is a species of flowering plant in the genus Echinacea of the family Asteraceae. Its cone-shaped flowering heads are usually, but not always, purple in the wild. It is native to eastern North America and present to some extent in the wild in much of the eastern, southeastern and midwest United States.

This herbaceous perennial is 120 cm (47 in) tall by 50 cm (20 in) wide at maturity. Depending on the climate, it blooms throughout spring and summer. Its individual flowers (florets) within the flower head are hermaphroditic, having both male and female organs on each flower.

The Eastern Tailed-blue or Eastern Tailed Blue (Cupido comyntas), also known as Everes comyntas, is a common butterfly of eastern North America. Males are generally blue on the upperside of their wings while females are lighter blue to brown or charcoal in coloring, but there are also varieties of purple and pink found in both sexes. The underside coloration ranges from bluish-white to tan. There are two or three (outermost one often faint) black to orange chevron-shaped spots on the rear of the hind wings and a trailing tail off the innermost of the spots. The butterfly is 21 to 29 mm (0.83 to 1.1 in) wide with wings outstretched and slightly shorter in length.

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