The World's Unsexiest Business

Not too long ago, our beloved country (United States of America) was engaged in an arms race of rather epic proportions. And we're definitely not talking about one borne of blood, sweat, and hernias demonstrated by sweaty lululemon types flipping monster tires down Melrose Avenue. In case there was any confusion, that's the one both showcased and witnessed at your local cross-fit gym. The indisputable serious kind of race is the one that had the potential consequence of being 'game over for humanity'. And while it may have seemed to be more of a competition over who wields the biggest stick rather than what that big stick could actually destroy, it definitely was not not be taken lightly. Because back then, a contingent of influential social media users weren't able to poke fun at it.