Euro RSCG dropped as Havas restructures

The digital function will be at the core of Havas' activities henceforth.

Come September 2012, Havas will drop the Euro RSCG name globally and rename the agency Havas Worldwide, as it restructures to put digital at the core of its activities around the world.

Havas said it will be working toward bringing its media and advertising capabilities together by housing them under one brand name, but said it will maintain them as separate identities.

In addition the agency introduced its new umbrella brand titled Havas Digital, which will operate across both media and creative as it moves to integrate digital into its agencies and strategies.

"We are changing the name of our core global brand. We have a simple structure and we want to show that we are better integrated than our competitors as well as being more agile and fleet footed," David Jones, CEO, Havas & Euro RSCG Worldwide, said.

In its annual report Havas reported total revenue of 1,645 million for 2011, an increase of 5.9% from the previous year, with digital and social media billings make up 23% of its total revenue.

In the Asia-Pacific, Havas reported growth of 9.8% for full-year 2011 and 7.0% for the fourth quarter. The region's two main growth engines were China and Australia, with the region accounting for 16% of its revenues.