The ads could be troubling for the company as new potential distributors
- the company's lifeblood - may now be diverted to Ackman's website and
opt-out of a business relationship with the company.

HT: Clusterstock who handily point out that Pershing Square will be paying for every click on the ad. Click farm...Competitors of advertisers: These parties may wish to harm a
competitor who advertises in the same market by clicking on their ads.
The perpetrators do not profit directly but force the advertiser to pay
for irrelevant clicks, thus weakening or eliminating a source of
competition. ...