“Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years,” said Cyril Chapuy, Global Brand President of L’Oréal Paris.

Poly, who grew up in the small city of Perm, made her catwalk debut in 2004 after being discovered by Carine Roitfeld, then editor of French Vogue. She has since covered French Vogue a record seven times, and appeared in the shows of over 54 fashion houses, including Jean Paul Gaultier, Yves Saint Laurent, and Valentino.

Poly said that before becoming a model she dreamed of being a professional makeup artist.

“I’ve always loved cosmetics, and I always need to have my L’Oréal Paris products backstage at fashion shows,” said Poly.

Looks like her wish has come true — Poly should be expecting a stockpile of L’Oréal Paris products coming her way!