Bill Gates received a pie in the face as he entered a meeting hosted by Flemish
Minister and President Van den Brande. Gates responded mildly saying the pie,
"just wasn't that good." Says Noel Godin, "This man told us he
really loved Bill Gates in the past, saying that he was very cool and passionate.
But little by little he considered that his power had tainted him, and that
he was becoming more and more haughty with his own collaborators. So the man
who gave us the information considered, and he's not alone, that it wouldn't
be bad to teach Bill a lesson, to bring him back to reality. That's how he explained
to us why he was doing it. He's far from being a member of our band, he's not
an anarchist and he likes his work with Microsoft, but he thought it had to
happen." See: Let's
Pie! Let's Pie! - an interview with Noel Godin, TIME Digital, June 16, 1998