AAC Global Blog

We asked five questions surrounding the big issues in translation technology from five keynote speakers and contributors at this year's Kites symposium.

The Kites Association is a cluster of Finnish companies working in the fields of multilingual communication and language technology. Their annual symposium brings together the leading translation and localization companies in Finland, along with customers, guest speakers, stakeholders and influencers from both the public and private sectors.

For those of us inside the language service provider (LSP) industry, it is awash with buzz words at the moment: from neural machine translation to automatic translation, and from eTranslation to big data and open data.

How will these technologies develop, and what will that mean for the translation and localization services that LSPs offer to translation and localization clients?

In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version.

Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization).

Let’s look at this from two perspectives: 1) multilingualSEO and 2) modernSEO

At AAC Global, we have been doing just that recently. We have revamped our www.aacglobal.com website by moving to a more modern platform that offers enhanced functionality. Along the way we created a bold new look and new content.

Question: How long does it take to translate 1,000 words from language A to language B?

Short answer: One day. In most cases, send your text in the morning and receive the translation in the afternoon.

Imagine that a company in the electrical engineering industry has 8,000 words of text that they want translated from Finnish into English, German, and Russian. It will be used for training material, and they need it back as soon as possible.

In reality, the quality and the speed of that translation depend on many, many variables which I will go through below.

There are two terms we need to define first: source text = the text we receive from you, and target language = the language you want the text to be translated into.

AAC Global now offers secure email communication for its translation clients through its partnership with the Finnish cybersecurity company, Deltagon.

Deltagon’s e-mail encryption solution lets you secure your e-mail messaging easily and reliably when sending confidential information for translation. Adding the e-mail encryption is straightforward, and sending a secure message can happen with as little as one extra click.

Petri Lehmus, Managing Partner at AAC Global, explains why AAC Global chooses to partner with Deltagon: “Compared with many other encryption solutions that involve accessing a portal where the emails are stored, Deltagon’s clear, simple, and effective solution means we don’t have to require our customers to keep extra login details, download or install an encryption program, take additional IT security training, or make any costly or disruptive changes to their security processes.”

AAC Global at Elmia Nordic Rail October 10-12

Some people might be surprised to learn that many of our largest customers operate in the rail industry. We are always keen to learn from these companies how their business is evolving, what kinds of challenges and opportunities they are facing, and what projects they have in the pipeline.

The more we can learn about their future needs, the better we can serve them. In an effort to keep our ear to the ground, we chose to exhibit at this year’s Elmia Nordic Rail in Jönköping.

Kites— or Language Cluster Finland — supports the internationalization of companies in Finland through development in multilingual communication and language technology.

It is currently preparing for its fifth annual symposium, and its tenth anniversary, and AAC Global has been an active member for all of that time – in fact, we were one of the founding members! The main theme this year is the impact of technology on language services.

What kind of collision between language services and technology will we get? Car meets train, or bowling ball meets marble?