Multiply The Impact Of Your Sales Message

Here's a secret that will massively increase the dramatic impact of your sales message.

If you were selling a waterproof, shock resistant watch you could write pages and pages about how the watch has a special seal, how the internal workings are specially cushioned so they can withstand being dropped or banged up against heavy objects.

Or you could strap the watch on to the underbelly of a speed boat and run it at maximum speed through heavy chop...

And film the whole thing (watch this 1 minute video)...

The old slogan for Timex watches was "Takes a licking and keeps on ticking".

Which really doesn't mean much until you see the watch smashed in surf by a speed boat or shot on the end of an arrow through a pane of glass and into a tank of water.

The secret it to SHOW that your product does exactly what you claim it can do in the most exciting way possible.