I love this red! I am NC30 with brown hair and eyes. I am mostly a nude or pink lipgloss junkie but was searching for a deep rich red for the holiday season and this one is perfect! It is a deep rich red wine color that lasts a good while on the lips. And when it does wear off it leaves a nice even stain on the lips. Feels moisturizing and creamy. I would say it has a neutral undertone that is not too blue which I really like.