Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

A brand is a unique identity based on a promise of value different than others. We’ll help you find yours

At last count we tallied six banks using some variation of the promise, “Not Your Typical Bank.” Which leads us to wonder how to tell the six apart. We might suggest, “Your Typical Bank” as an option. We’re poking fun, but finding a unique position and making it your own is hard work in banking, private wealth management or any other financial service where the competitive differences are often a few degrees.

Recently, our brand strategy, brand design, website, content marketing and other marketing communications work has been focused on private wealth management firms like Hemenway & Barnes, Choate Investment Advisors, and Warren Averett Asset Management, among others, but our experience and relationships extend to banking, insurance, private equity firms and more. We’re best when the product and the people are one and the same. And the difference in the story depends on how it is told or expressed.

Greenfield/Belser can help your financial service focused firm or offering: