Sure, as long as they are actual "event" episodes. Nickelodeon really seems to go crazy with calling most of their new SpongeBob or iCarly episodes "events", when there really isn't much special to a lot of them, and I think that's starting to take a toll on their ratings.

But if there are more episodes for their shows that do feel out of the ordinary or particularly special, by all means, promote them as such.

I'd think so, come to think of it, it's always Nick who's making a big event out of every new episode their shows. Disney Channel sometimes too (though I barely watch the channel these days except for the occasional Have-a-Laugh and movie, so I'm not entirely sure), Cartoon Network, not nearly as much (well except for their live action shows maybe, but even then their ratings still pale compared to what Disney and Nick normally get). But it still does work with CN as Kool345 stated in Post #2, the animated shows that get made into such a 'big event' seem to do better than usual in ratings.

Well, like others are saying, it probably could work, providing the episodes that were being promoted were actual events, and they didn't do it as often as Nick. Because with Nick it's really starting to get sort of obnoxious :shrug:.