There’s not much to say about the mechanism – a standard Miyota 2039 movement beats within – but this would make a great photography buff’s watch, if you know what I mean.

From the site:

Nato-Lens also inherits the same passion for camera lenses, but with two new styles, leans toward a more rugged and outgoing look. Its smaller, 44mm diameter form factor and standout styling makes it a perfect fit for camera aficionados and fashion gurus, alike.

The watches are available for pre-order now. The current models cost $220 so expect a similar price.

We’ll try to get a few pieces in for review so stay-tuned, say no more.