Homeownership and The Property LadderA study about illusions and their influence in the British Housing Market

The hierarchical Property Ladder is often said to encapsulate the British housing market. This overtly rational investment driven theory is explored in its truthfulness. Behavioural biases are shown in house price data for the British market over the last two decades. Additionally, survey responses seems to provide evidence that the Property Ladder approach to housing is poorly understood, and, somewhat ironically, irrational behaviours maybe being exaggerated through the belief of the social construct