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We are pleased to announce that as part of our creative online mentoring service Willbaforce Ltd will be a guest speaker as part of the third Wandsworth Enterprise Week which takes place 29 February – 5 March 2016. The week long event aims to foster enterprise in Wandsworth, with a different theme each day. Willbaforce will … Continue reading →

In today’s Fashion Marketing Online course in conjunction with Central Saint Martins Students we discussed how Psychology plays a significant role on our choices in fashion. There are many techniques that can be used by fashion marketers and retailers and WOM or Word Of Mouth (to those not in the know) is one that is … Continue reading →