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Amazon, Now a Book Lender

Kindle Owners Who Subscribe to Prime Service Will Be Able to Borrow E-Titles

By

Jeffrey A. Trachtenberg And

Stu Woo

November 3, 2011

As the e-reader and tablet wars heat up, Amazon.com Inc. is launching a digital-book lending library that will be available only to owners of its Kindle and Kindle Fire devices who are also subscribers to its Amazon Prime program.

The program will be limited, at least at the beginning, in what is available to borrow. Amazon will initially offer slightly more than 5,000 titles in the library, including more than 100 current and former...

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