In this second of three parts, each participant will focus on improving what is typically the hardest step for entrepreneurs, leaving behind their idea or solution. In this session, ventures learn about the customer situation without pitching their solution. Using the techniques learned in Session 1, this second step helps hone abilities in three dimensions through open peer appraisal of the discovery interview process, a clear identification of the critical business assumptions and validation and interpretation of customer learning.

Deliverable: A solid customer interviewing technique that can be used continually through the course of a new business development.

The value proposition is a statement that reflects a new venture’s most fundamental decisions, including target customer, problem to be solved and which product solution to offer.

This session will focus on the data obtained from customer interviews to help increase your understanding of your target customer and determine your value proposition.

Entrepreneurs will learn how to synthesize customer feedback into a value proposition.

Deliverable: A framework and template for determining your value proposition.

Doors will open at 8:30am for networking. Sessions begin at 9:00am.

Cost of Workshops

The Entrepreneur’s Toolkit Workshops cost $100 to attend. Please note that this $100 fee will cover both sessions within the series. There are two different ticket types that can be purchased:

1. RIC Client Refundable Deposit

Purchase this ticket if you are a client of a Regional Innovation Centre (RIC). When prompted on the registration page, please list the regional centre of where you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series and upon completion of our post-workshop survey. The post-workshop survey must be completed within five days of the last day of a workshop series for a registration deposit to be refunded.

2. General Attendance Fee

Purchase this ticket if you are not currently a member of a regional innovation centre.