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That is brilliant. That store is going to run through some merchandise.

Wonder if they'll allow me to purchase online through their store. I'm in the market for some new furniture. I don't think they will win, much less by 10 points but hey, it's college football. That's why we love the game.

This is a smart move as others have posted. The store will drive traffic and more than likely see an increase in purchases made. Many that were considering will now pull the trigger because of the promotion.

The store will buy an insurance policy on this from a promotional company (similar to the hole in one prizes during a golf scramble) and hope that the additional profit from increased sales is greater than the amount of one-time premium they will pay to the insurance company.