Visit England promotes Coastal Breaks In New marketing Campaign

Published on : Monday, February 11, 2013

VisitEngland, the national tourist board, today launched a new multi-channel marketing campaign designed to boost domestic tourism in 2013 by promoting short breaks in some of England’s most spectacular coastal locations. The campaign is the third of six launching from January to March, covering the four key themes of countryside, coast, heritage and culture, funded in part by the Government’s Regional Growth Fund.

The campaign focuses on the wonderful experiences on offer along England’s world-famous coastline – from exploring hidden coves and visiting historic fishing villages, to enjoying fresh local produce and beautiful sunset walks along the beach.

The destinations partnering with VisitEngland in this campaign are:
• Cumbria

• Dorset

• Hull and East Yorkshire

• Isles of Scilly

• North Devon and Exmoor

• Suffolk

The campaign incorporates a range of national online, broadcast and print elements in partnership with network radio stations Classic FM and Gold FM, as well as The Guardian and Mail on Sunday. There is also a substantial programme of digital and social media activity, including Facebook competitions, video content, and a dedicated section on visitengland.com: www.visitengland.com/morecoastal.

James Berresford, VisitEngland’s Chief Executive, commented:

“This exciting campaign is one of several launching this year with the aim of growing tourism in England. The campaign aims to inspire UK residents to ‘escape’ the hustle and bustle of everyday life, to take a short break in one of England’s most beautiful coastal destinations. This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”

This new marketing activity is part of VisitEngland’s three-year investment project called ‘Growing Tourism Locally’. Funded by £19.8million from the Government’s Regional Growth Fund, the project aims to generate £365million in additional tourism spend over the 2012-15 period and inspire more UK residents to take more holidays and short breaks at home. The project aims to stimulate local employment to create jobs in the tourism sector by 9,100 over a three-year period to March 2015.