// Advertising

Mighty Leaf Tea // Advertising Campaign

iCoat Specialty Eyewear // Advertising Campaign

San Francisco Tourism Board // Integrated Campaign

// Facebook

Facebook asked us to create a library of icons that would act not only as symbols of the various aspects of Facebook for Business, but also as a consistent and recognizable brand element. The icons needed to give the site an image distinctly different from, while completely consistent with Facebook's consumer-facing site. It was a delicate balance that we managed to maintain over a relatively large library of over 75 images.

// Chipotle

Chipotle, one of the fastest-growing fast food chains in the U.S. has gained a reputation for keeping a sharp focus on sustainable and responsible food and business practices. However, the company hadn't focused quite as sharply on its own graphic brand identity and had inadvertently assembled a mismatched set of brand elements. We worked with Sequence, LLC to create a new, updated identity, partially based on a previous one that allowed the company to unify elements while making its brand as fresh as its ingredients.

The logo and icon system shown here is an early version developed by CLK design that was later refined by Sequence LLC for the final rollout.

// Disney

We worked with Salt Branding to explore a wide variety of projects for Disney including the development of brand identities for prospective new theme parks ranging from those celebrating the life of Walt Disney himself to nighttime-only venues to open savannah and animatronic parks.

// UC Davis

The University of California at Davis wanted to showcase its new positioning as a leader in six key areas: water, food, energy, society, environment, and health. We created a new identity based upon a hexagon – a shape with six sides to reflects UC Davis' areas of leadership. The system is highly recognizable and unique, but most importantly, retains enough flexibility for each of the colleges within the university to express its own unique attributes.

This identity was chosen and approved by the chancellor and board of regents, but was not implemented because an umbrella brand for the UC system was launched shortly after approval.

// Coors Light

If imitation is the highest form of flattery, then was does it mean to be imitated in frosting? A simple Google search will reveal one of the odder rabbit holes to be found on the internet – birthday cakes lovingly crafted into the shapes of Coors Light bottles, cans, bottle caps, and cases. And although it certainly represents a challenge for writing brand guidelines, Coors Light cakes also indicate what a cultural touchstone this logo has become.

// Wacom Inkling

With Alchemy Labs, we explored identity and packaging for Wacom (a developer of high-end touch-sensitive electronic drawing surfaces) in the launch of their new Inkling Digital Sketch Pen. Wanting to emphasize the main benefit of the product – the ability to draw on paper with real ink while capturing the image digitally – we created solutions evocative of artist sketch pads and Moleskin journals, complete with elastic closure brands. The serious, professional appearance of the drawings on the covers reflect the desire of Wacom to target serious sketchers.

The designs shown here are early developmental concepts.

// University of Phoenix

University of Phoenix had a problem. With only a scant few months and a limited budget before a scheduled launch of their new identity, the Fortune 500 company wasn't happy with the direction. They contacted CLK Design and asked us if we could get the project on the right track. We quickly assembled a team of top identity professional to work with the UoPX internal team to create a fresh and distinct new identity.

We started with the logo – simply by turning the head to the right, the phoenix appears to be looking forward toward the future and the head was rendered in a way that recalls a proud bird of prey. We also redrew the wing so that it now folds forward, rather than awkwardly backward as with the old logo. Finally, the fire was redrawn with the help of top professional Michael Collins to look more flame-like and to harmonize better with the lines of the phoenix.

// Royal Caribbean

Royal Caribbean understood that their name was a double-edged sword. On the one hand, the name held tremendous equity. On the other, it implied that the company only served the Caribbean while the company was rapidly trying to expand into global markets. A name change was ruled out and instead the "international" modifier was added along with a colorful and distinct containment device. This device serves to permanently lock the international moniker to the Royal Caribbean name in a simple, foolproof solution that has withstood the test of time.