Don’t worry about people stealing your design ideas. Worry about the day they stop.

Mobile is today’s first screen. So design responsively, focusing on content and structure first.

Websites and apps alike should remove distractions and let people interact as directly as possible with content.

90 percent of design is typography. And the other 90 percent is whitespace.

Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.

One illustration or original photo beats 100 stock images.

Design your system to serve your content, not the other way around.

Remove each detail from your design until it breaks.

Style is the servant of brand and content. Style without purpose is noise.

Nobody waits. Speed is to today’s design what ornament was to yesterday’s.

Don’t design to prove you’re clever. Design to make the user think she is.

Project management is like sweeping up after the elephants, only less glamorous.

Don’t worry about people stealing your design. Worry about the day they stop.

Elizabeth Nair, UX Researcher

Fundamental purpose isn’t superficial…or readily translated into design. It’s inherently human, revealed by a deft touch and contextualized by data. UX researcher Elizabeth Nair reaches deep into the shadows where pain points live, zeroing in on user needs and business goals, and how individual and international social dynamics play a part.

A public speaker and UX professional, Elizabeth’s background in research, non-profit work, and corporate social responsibility complements her Environmental Geographies, Politics and Culture degree from the University of Melbourne. She pursues deeper levels of user insight, and helps stakeholders surface their knowledge and experience to greatest effect.

Prior to settling in New York, Elizabeth worked in her native Singapore on corporate social responsibility in the fashion industry. She also worked for the COMO Foundation, a grant-giving non-profit that helps women and girls worldwide.

Elizabeth’s role at studio.zeldman focuses on the design of optimal user experiences, based on prioritized needs, and goals stemming from data provided by shareholders and users.