Breast augmentation (augmentation mammaplasty), also frequently called “breast implants” is a cosmetic surgery procedure that has been consistently performed in the USA since the 1980s. Now, an increasing number of women are choosing to transform the {shape and size Why Do Women Seek Breast enhancement? Women trust breast implants to improve their appearance in ways that help boost their self esteem or make them feel less self-conscious. Here are some usual cosmetic conditions female patients are often seeking to correct: Breasts that have failed to develop to the chosen cup size after teenage years A bottom heavy figure that can be balanced out and made more hourglass shaped with a larger sized bosom Breasts that are pointy, flat or otherwise shaped in a way the patient doesn’t prefer Lost tissue volume after loss of weight or pregnancy/breastfeeding Absence of tone because of body changes including aging Breasts that are not balanced in size or contour Additional cosmetic