Pelicans Sign Naming Rights Deal With Smoothie King

Soon the New Orleans Pelicans arena will have a new name. The Smoothie King Center. The team will announce the 10-year deal later today according to ESPN:

Financial terms of the deal with franchisor Smoothie King, which has 675 stores in the U.S., South Korea and Singapore, were not being disclosed. The company has about 75 employees working at its New Orleans headquarters.

“Our mission is to invest locally, regionally, nationally and internationally,” said Tom O’Keefe, Smoothie King’s president and COO. “This deal satisfies all those goals.”

The Smoothie King Center doesn’t have the greatest ring to it, but that’s ok. I am still waiting to see when Pierre the Pelican gets his facelift.