Mobile Responsive Technology

We live in a time where gadgets like smartphones and tablets are integral part of our lives.

According to this study by eMarketer, there will be 2 billion of users coming from mobile by 2015.

Other than setting up your site to be mobile-friendly, if you are running a newsletter, then you need to use a responsive design, so to enhance the experience of those subscribers who read your newsletter from a mobile gadget.

GetResponse makes all your emails look beautiful on every device.

You don’t need to be able to code. Just choose among +500 email templates, which are all responsive.

Plus, once you finished your newsletter with email creator, you can get a mobile preview, to check how it looks on different devices.

Site Loading Speed

GetResponse’s website feels and operates better, whereas CC can feel sometimes like an extension of a WordPress site which is functional but not engaging.

Sign up Process

The sign up form for the free trial is much easier at CC, than GR. There is no phone code or captcha.

See the image of ConstantContact.com homepage:

Trackable Coupons

Constant Contact offers ‘trackable coupons’ as an add-on which can show users exactly how much return they are getting on investment.

This is really good to track results.

Contact Storage

Storage of contacts in CC is very sleek and efficient.

All are stored almost like a cell phone address book, which means it could be easy to use on mobile device also.

Free Trial

Constant Contact has a 60 day free trial which can allow new users to get more involved with campaigns.

With GR, 30 days can be quite short if a business owner is distracted for a week or so at once, it can be hard to get stuck back in.

Money-Back Guarantee

ConstantContact also offers a 100% money-back guarantee which can put some minds at ease.

Overall Considerations

GR wins out easily against ConstantContact in not much more than ease of use and layout of the main website.

CC’s website is stiff!

Moreover, GetResponse’s pricing is much more competitive. For the prices GR charge for a month of full service, a user can only access the autoresponder segment of Constant Contact, and is not given the ability to send surveys, design webforms, or connect to social media.

To access social media plugins and cross promotions, a CC user can expect to pay upwards of $60 per month for 500 subscribers.

Conclusion

I’m sure you are checking emails on your mobile phone or sitting on your sofa, with your tablet via WiFi (I do this).

Emails are an effective weapon to gather more customers or to simply increase your audience.

Also, you can consider your subscribers as your most loyal fans!

Email marketing is something every online business should add to its strategy.

It’s easy to notice that GetResponse outruns Constant Contact in many features, such as email responsive technology or creation features.

With all taken into account, GetResponse lets you create much more targeted and customized campaigns with the possibility to track your results and improve constantly.

I have never tried other professional marketing tools other than GetResponse, so my opinion is obviously biased. But I can safely say I dont need anything else, because GetResponse does such an amazing job.

The interface is easy to navigate with big, colorful buttons.
Everything is self-explanatory and user-friendly
It has a nice mobile app
New features roll out frequently, including the real-time view that came out a while ago.
Among many other things.

Having gone through this comparative post and bearing in mind what I learned from other reviews, I will stick to GetResponse if you ask me! The landing page features and templates make it easier to customize lead and email marketing!
I left the above kingged.com as well.