I love the implication that over-smoking Marlboros is somehow okay. That's like a brand of rich chocolate cookies promising they won't make you sick if you eat a bag in one sitting; I'd be surprised if cookie manufacturers aren't working on that problem already. Of course, to complete the metaphor they'd be radioactive cookies that taste like ashtrays. So you know, Snackwells.

Rats, just clicked the Althouse link and I see the commenters beat me to the Winston ads.

On a semi-related subject, it might be worth your while to use your Netflix powers to watch Season 1 of Mad Men. As prime-time soaps go, it's very entertaining, though not nearly as funny as Deadwood. I've been planning to write a book about 1960's ad men since I was in college. It's probably hard for younguns to understand how iconic the Madison Avenue ad executives were in that era -- MAD magazine contributed heavily to that, I think -- but now I don't need to bother!