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Today, we unveiled a new way for customers to browse the breadth of the Alexa skills catalog and discover new Alexa skills on Amazon.com. See the experience.

Your Skill is Now on Amazon.com

Now every Alexa skill will have an Amazon.com detail page. On-Amazon detail pages improves discovery so that a customer can quickly find skills on Amazon and enables developers to link customers directly to their skill with a single click. This is the first time that we are offering a pre-login discovery experience for Alexa skills. Before now, customers would need to log in to the Alexa app on their mobile device or browser. Developers can also improve organic discovery by search engines by optimizing skill detail pages.

Easily Link Directly to Your Skill Detail Page

You can now link directly to your skill’s page on Amazon.com. On the page, customers can take actions, like enable and disable the skill and link their accounts. For the first time, you can drive customers directly to your skill detail page to increase discovery and engagement for your own skill. To link directly to your skill, simply navigate to your skill’s page and grab the URL from your browser.

About Alexa

Alexa, Amazon’s cloud-based voice service, powers voice experiences on millions of devices, including Amazon Echo and Echo Dot, Amazon Tap, Amazon Fire TV devices, and devices like Nucleus that use the Alexa Voice Service. Over a year ago, Amazon opened up Alexa to developers, enabling you to build Alexa skills with the Alexa Skills Kit and integrate Alexa into your own products with the Alexa Voice Service. Today, tens of thousands of developers are building skills for Alexa, and there are over 3,000 skills on Alexa.