Posts Tagged ‘social media’

To be fair, it always that obvious that hashtags will change the way we use Twitter, Facebook and other social media channels.

Hashtags were a user process of innovating that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. The rest of the socialsphere followed in its own pace, and Facebook, only recently decided to give in and add hashtags as a feature.

Hashtags Adopted as a Marketing Tactic

1. Drive Engagement: # + Link = More Engagement

2. Test Your Messaging

3. Tie Activity Across Multiple Channels

4. Create a Story: #Retail

5. Track Results: #Whogonewin

Hashtags have become more than just a way to categorize posts or add a narrative to your latest updates. Marketers have found new, innovative ways to use hashtags as a mean to drive web conversation, harness the public support, and garner attention to their brands.

SEO is the main source of leads for sellers, both B2C and B2B, beating PPC and social media marketing in a recent survey of online marketers. However, more respondents say they plan to increase their marketing budgets on social media in 2012, ahead of SEO and PPC.

Whether B2B or B2C, both groups of traders agree that SEO has the greatest impact on lead generation. Credit 57% of B2B SEO marketing as their main source of lead generation, while 41% of B2C marketers said the same thing.

On the B2B side, a third said that SEO has most of its budget. But in the B2C side, over 42 percent say that PPC gets most of its budget – nearly double the number of vendors who said B2C SEO is higher budgetary allocation.

Overall, 60 percent of respondents said they plan to increase its budget for social media marketing in 2012, and 53 percent plan to increase its budget for SEO and 40 percent will increase your PPC budget.

Increases in media costs are ground for another couple of statistics from the survey: 68 percent say they have generated leads, whether Facebook, Twitter or LinkedIn, while 55 percent have closed agreements the media drive.

#twitter – conversations about things happening on Twitter#web – information on web design and web marketing#seo – most popular Hashtag for SEOs and web marketers#searchengine – conversations on search engine issues#google – conversations about things happening at Google#news – this is a bit of a catch all about lots of marketing and general news information can be found#internet – conversations about technical web related issues and news about what’s happening online#onlinemktg – everything about marketing online#internetmarketing – another catch all for online marketing#linkbuilding – conversations about link building..usually people selling link building services but also tips and good articles.#SEM – conversations about search engine marketing#smm – conversations about social media marketing#mktg – conversations about marketing#webmarketing – conversations about marketing…usually has lots of job posts#jobs – acts like a job post feed, but many of the jobs are web marketing related

Social Media networking website Facebook is likely to offer email services to its 500 million users from Monday 15th November 2010 to compete with Gmail and Yahoo Mail, making it the largest such service provider on the planet.

TechCrunch, a leading Silicon Valley technology blog, has reported that the social network plans to announce a web-based email service — complete with @facebook.com addresses — at an event in San Francisco.

The blog said that Facebook’s planned email service was part of a secret project known as ‘Project Titan,’ which is “unofficially referred to internally as its ‘Gmail killer.’”

Yahoo, Google and Microsoft are already scrambling to retool their email services to build them more around people’s social connections.

Advantage

Facebook would have a tremendous advantage because it owns a vast trove of data about people’s relationships and would find it easier to graft email onto its existing social services, such as photo-sharing.

The new Facebook email will fully integrate the social network, using the working model of the network of friends.

The aim would be to create an ecosystem of communication “sensitive” to the world of relationships of people, able to combine text, pictures, music and video in a single container of communications. And to give this information flow a priority-based on the social context of each.

If it is announced, a Facebook email service would allow its more than 500 million members to communicate with anyone inside or outside the walls of the social network.

If they use it, Facebook would leapfrog the 361 million global users of Windows Live Hotmail, Yahoo Mail’s 273 million, and Gmail’s 193 million.