Background information on Audumbla Communication Group AB

Tue, Sep 12, 2000 13:19 CET

Background information on Audumbla Communication Group AB
Business concept
Audumbla clarifies and adds value to clients' existing business strategies by
making it possible to communicate them in one unified brand name. This is then
implemented in all relevant communication channels for maximum consensus and
competitiveness on the market.
Audumbla Communication Group AB was founded in the autumn of 1998 against the
backdrop of the changes and new demands being made of consultants in the field
of communications. Audumbla Communication Group operates within the business
areas Strategy, Communication and Technology, which together are able to offer
competence in the fields of strategy development, advertising, PR, CRM and
digital communications. Customer relations are most often implemented at
management level at present as communication is a strategic issue.
1987: Garbergs Annonsbyrå is founded, with a clear specialisation in
creativity and strategic communication.
September 1998: Audumbla Communication Group is founded.
January 1999: The DM agency Gadd Direkt is started by Audumbla.
February 1999: Takeover of Schüllerquist Marketing, a trade and action
marketing agency.
June 1999: Takeover of Wide Business Development, specialising in digital
media and Internet communications.
December 1999: Audumbla starts Hunkydory Communication, specialising in
production and co-ordination.
December 1999: Audumbla acquires a majority share in Spider Relations AB,
which is a communications agency specialising in IT, dot.com and Hi-tech
companies.
December 1999: Audumbla starts the PR agency Tattoo Communications.
April 2000: Audumbla starts Audumbla Pilots, specialising in strategy
development.
August 2000: Audumbla starts Audumbla Academy, its own university for
knowledge development.
Vision
It is the ambition of Audumbla to become the first choice of clients for
strategic and integrated communication for leading brand names and companies
undergoing change.
Mission
It is the mission of Audumbla to provide companies with a consolidated
identity which stands the test of time, creates good relations with the rest
of the world and increases profitability.
What Audumbla offers
To develop and implement communicative strategies which support its clients in
their attempts to attain their business goals and increase their added value.
Market
The group's clients include Läkerol, Pharmacia, Viking Line, Halogen, Telia
Mobile and SEB. Audumbla focuses on the client groups Consumer Products,
Technology, Leisure, Telecoms, Healthcare and Financial Services.
Management and organisation
The management group of Audumbla consists of MD and Group President Nils
Tunebjer (former MD at Garbergs), Finance Director Olle Nordberg (formerly of
Swedbank) and Financial Controller Maria Olofsson.
Board of Directors
Leif Medin, born in 1950, Chairman of the Board, consultant. Director since
1998. Other directorships: director at Vision Park and Smålandsfonden, and
Chairman of the Board at Lagerhaus and Ellipsus Systems.
Nils Tunebjer, born in 1954, director, Group President of Audumbla
Communication Group AB. Director since 1998. Other directorships: director at
Lagerhaus and Galleri Mikael & Thomas Asplund AB.
Esther Dyson, born in 1951, director, Chairman of the Board at EDventure
Holdings. Director since 2000. Other directorships: Chairman of the Board at
Internet Corp. for Assigned Names & Numbers. Chairman of the Board at Scala
Business Solutions, Uproar Inc., Thinking Tools, Internet Capital Group and
Swissair Group, among others.
Conny Karlsson, born in 1955, director, Group President of Duni AB. Director
since 1998. Other directorships: Chairman at Trygg Fonder.
Hartwig Friedl, born in 1955, director, Managing Director of Smoke Free
Systems. Director since 1998.
Martin Gumpert, born in 1958, director, senior consultant at Audumbla Pilots.
Director since 1998.
Björn Örås, born in 1949, director, Executive Chairman of the Board at Poolia.
Director since 2000.
Financial ratios
Over the first six months of 2000, the group's turnover stood at around SEK
147 million, of which SEK 85 million was divisional revenue. The group's
profits after goodwill and financial income and expenses over the same period
amounted to SEK 18.9 million.
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