The BC Lions name was selected because
of the two famous mountains that tower over the City of Vancouver and
bear the name "The Lions". The indigenous British Columbia
mountain lion also had an influence on the name because it was renowned
for its speed, strength and courage. The 50th Season BC Lions logo depicts
the eponymous head of a British Columbia mountain lion and the landmark
mountains. The logo seemed like a natural opportunity to tell the complete
lions namesake story. The anniversary logo appeared on the team jerseys,
letterhead and the business cards of both players and staff. Significant
additional club revenue was generated through the sales of high quality
souvenir items such as: jerseys, mugs, crests and pins.