Rilakkuma Cafe opens in Harajuku in March

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Rilakkuma Cafe opens in Harajuku as a temporary pop-up space from March 4th to April 10th.

Needless to say, the venue itself (located at 4-28-28 Jingumae, Shibuya-ku) is fitted out in a Rilakkuma and friends style, and features a whole menu packed with dishes, desserts and drinks inspired by Rilakkuma. Here are some examples to whet your appetite (and send your kawaii levels off the chart).

There is also plenty of original merchandise on sale, such as badges and postcard sets.

Servings of cute are limited to 80 minutes at a go.

The promo is part of a push to celebrate the addition of a new character to the Rilakkuma world, Koguma-chan (Little Bear).

We have seen a lot of these character-themed cafes in Tokyo in recent years, from Super Mario Bros. to Pokémon and Snoopy. It seems to have become the default way to promote character franchises and we expect the chefs enjoy the chance to get creative with making their dishes resemble certain iconic faces.