4 tips for doing cool things on Facebook

0:00 - Dreamworks, Paramount, Kraft, American Express 0:30 - Three Facebook basics 2:00 - Targeting by demographic or interest 2:30 - Using video and crowdsourcing to market "The most interesting cat in the world" 3:20 - What are people doing wrong on Facebook?4:00 - Should all companies have a Facebook fan page?4:50 - Things to avoid when working with Facebook5:45 - Keep it simple. Keep it fun.6:15 - IHOP's Breakfast Bracketology7:20 - Viral videos are often the most ridiculous8:15 - Gaming on Facebook9:45 - The true value of a fan page

John Bohan is a Los Angeles-based digital marketing executive whose career has followed the progression of the adverting industry over the last 20 years. He launched and ran one of the first Internet Ad Networks bringing it public in...