Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

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matterCast Inc., providers of content distribution and rights management products and solutions, has announced the beta release and demonstration site for its SVG (Scalable Vector Graphics) based epublishing and collaboration solution for serving Adobe PDF content on the Web. The first in a series of planned releases aimed at automating the digital content supply chain, matterCast's SVG Document Server is designed to allow for the immediate and controlled online distribution of PDF content in SVG format. This combines the presentation quality of PDF, the structural features of XML, the Web-based features of HTML, and the collaborative features of a networked environment. matterCast's solution consists of a set of tools and components for automating the workflow and deployment of PDF content as SVG. These tools include direct PDF to SVG conversion, a browser-based SVG viewer, and the SVG Document Server. matterCast's direct PDF to SVG conversion maintains the fonts, layout, and graphics as well as internal and external document links. These SVG documents can then be served by matterCast's SVG Document Server, which includes server-side components that provide features such as watermarking, search hit highlighting, stream compression, and masking of the document as well as providing an integration point for custom business rules. matterCast's enhanced document viewer is a brandable, browser-based viewer, incorporating Adobe SVG Viewer, that is designed to provide search, zoom, print, and page-by-page navigation as well as mark-up tools for annotating the document. matterCast has launched its SVG Demonstration Site, to highlight some of the capabilities of its SVG solutions. The site provides samples of SVG content converted from PDF, served from matterCast's SVG Document Server, and viewed through matterCast's SVG viewer.