Planned Parenthood President and CEO Melissa Reed issued the following statement in response to the backlash, according to USA Today:

“Today, we joined an ongoing Twitter conversation about the kinds of princesses people want to see in an attempt to make a point about the importance of telling stories that challenge stigma and championing stories that too often don’t get told," Reed said. "Upon reflection, we decided that the seriousness of the point we were trying to make was not appropriate for the subject matter or context, and we removed the tweet.”