4. A marketing plan integrates long term planning and short term implementation;

5. A marketing plan keeps you and your team focused on what you need to do to achieve your goals;

6. A marketing plan establishes timelines and tasks;

7. A marketing plan enables you to measure the results of your marketing efforts.

A marketing plan will clarify the key marketing elements of your business and create directions, activities and objectives for the business as a whole, and team members individually.

Your marketing plan should initially be focused on analysis of the four P’s:

Product – Who will buy your products/services and why? How is what you are selling better than what your competitors are selling?

Price – What pricing strategy will you follow? Do you plan large scale sales at lower prices, or niche market sales at a premium price?

Promotion– How will you promote what you sell? How will your product be packaged? What is the marketplace positioning for what you are selling?

Place – How will you distribute what you are selling? Retail stores, direct marketing, an eCommerce website?

From this analysis your marketing strategy, branding, advertising and promotional tasks can be devised, a timeline formulated and marketing efforts started.

Internet advertising will make up nearly 25% of the entire ad market by 2015

While a marketing plan is typically created for a 3-5 year time frame, to determine long term goals, your plan should be devised with flexibility in mind and regularly revised. Today’s market is changing at a never before experienced pace so your marketing must be kept up-to-date.

Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.

https://liquidcreativity.com.au/wp-content/uploads/2018/07/Design_led_businesses_succeed.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-07-18 09:07:402018-07-18 09:07:40Why good design is crucial for your business bottom line

In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.