As any mobile app developer will tell you, it’s a tough business. Mobile apps are developed daily and fail just as frequently. If you’re in the process of developing a mobile app, it’s important to know the top reasons why most mobile apps fail so you can develop your app accordingly.

Making your app too complicated or not secure enough

One of the biggest design problems that mobile app developers make is making their app way too complicated. In order to hook a consumer, keep it simple (at least, at first). Consumers like apps to work fairly similarly – log in, find what they’re looking for (whether that is information or a product), and get out. Mobile apps work best when they hone into what the consumer wants and have their mobile app developer work towards than when designing. Your app should not be just like your website. They are different portals for information and should be treated and designed as such. Similarly, consumers look for a secure product. This is especially important when making an app that consumers will potentially purchase products through. It may take up to a year or two to properly design a safe mobile app and it is worth every second. App developers will be up front about this and explain why it takes so much time and what the importance is.

Don’t underestimate your resources

Make sure to market your app properly

One of the biggest stumbling blocks to having a quality mobile app, according to many mobile app developers, is that it can be difficult to get users to actually download your app. Obviously this can be frustrating after you’ve taken the time and spent the money to develop your app! A recent survey showed that up to 75% of mobile apps are actually downloaded once then never used again – this is a huge percentage! Think about how you can help your app to stand out among the crowd. Working with the rest of your marketing team to come up with a complete strategy is important when working with an app developer. Look at apps that have been successful and build towards that. It isn’t always about blazing your own way forward.