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Today you can buy a book at Barnes and Noble and you can buy a book at Walmart and you don’t have to keep them in separate rooms in your house, he said. You buy a book from Apple and Amazon and you have got to keep it tied up with your Apple universe or your Kindle universe.

Ultimately, consumers want freedom, said David Shanks, chief executive of leading publisher Penguin Group USA.

Mr. Shanks hat sogar konkrete Vorstellungen, was jetzt zu tun ist:

Our fondest wish is that all the devices become agnostic so that there isn’t proprietary formats and you can read wherever you want to read, Shanks told Reuters. First we have to get a standard that everybody embraces.