More good things to explore

Clip from Patrick Dixon's keynote at the Sampo Liidrite Foorum on data and the future of marketing. There is huge value in data, BIG data and understanding and structuring it. Offering customised service to consumers based on their habits. Streamlining and targeting advertising, effective interaction. Getting better search results based on human data, social search and understanding data to customise results.
Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).
For more articles and videos please visit:
http://www.globalchange.com
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When Jane sits down at her desk she takes a deep breath before confronting the dizzying array of e-mails, PowerPoint presentations, calendar appointments, PDF files and Word documents awaiting her. Sifting through the headache-inducing, haphazard organization of constituent records, to-do lists and schedules she’s created, Jane spends most of the morning prepping for her day. However, equipped with the Salesforce...